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    <title>Hybrid Ministry - Episodes Tagged with “Gen Z”</title>
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    <description>Hybrid Ministry is complicated and hard. Or is it? 
How do pastors and youth pastors create a vibrant extension, not replacement, of what's already happening during their weekly church services? To cater in a digital ministry way to an online focused ministry audience. Reaching Millennials, Gen Z and even Gen Alpha is going to require us to rethink some of the ways we do church.
Follow along on YouTube: https://www.youtube.com/@clasonnick
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    <itunes:summary>Hybrid Ministry is complicated and hard. Or is it? 
How do pastors and youth pastors create a vibrant extension, not replacement, of what's already happening during their weekly church services? To cater in a digital ministry way to an online focused ministry audience. Reaching Millennials, Gen Z and even Gen Alpha is going to require us to rethink some of the ways we do church.
Follow along on YouTube: https://www.youtube.com/@clasonnick
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  <title>Episode 112: Is Generation Alpha Doomed?</title>
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  <author>Nick Clason</author>
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  <itunes:episode>112</itunes:episode>
  <itunes:title>Is Generation Alpha Doomed?</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Nick Clason</itunes:author>
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  <description>🔥 [FREE] Hybrid Ministry Strategy Guide🔥
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
💥[CUSTOM] Hybrid Coaching💥
https://www.hybridministry.xyz/articles/coaching
======================================
DESCRIPTION
Is Generation Alpha doomed?
With things like skibidi toilet rizz, brainrot and their utter disdain for the state of Ohio, can these kids even come back from all that?
Not to mention Covid-19 destroyed a lot of their educational impact, many can't read and are having a hard time with that, can this generation come back from all that?
Who is Gen Alpha, and how can educators, teachers and pastors make an impact on this generation?
======================================
📓SHOWNOTES
//SHOWNOTES &amp;amp; TRANSCRIPTS
http://www.hybridministry.xyz/112
//MEET GEN ALPHA
https://www.amazon.com/Generation-Alpha-Mark-McCrindle/dp/0733646301
👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz
======================================
🆓 FREEBIES 🆓
Level up your youth ministry game with these freebies!
🔗 https://linktr.ee/clasonnick
======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid
BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym
OPUS.PRO FOR AI SHORTS &amp;amp; REELS
https://www.opus.pro/?via=a5d361
//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit
AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv
--------------
🕰️TIMECODES
00:00 Is Generation Alpha Doomed?
01:42 The Birth Years of Current Generations
03:44 Who exactly is Generation Alpha?
06:29 Defining Characteristic #1
08:17 Defining Characteristic #2
09:22 Defining Characteristic #3
10:53 Defining Characteristic #4  
11:46 Defining Characteristic #5
--------------
✍️TRANSCRIPT
00:00:00:01 - 00:00:20:11
Nick Clason
Is Generation Alpha doomed? Check out this quote. It says youth today love luxury. They have bad manners. They have contempt for authority. No respect for older people. And they talk nonsense when they should be working. They contradict their parents. They talk too much in company that guzzle their food. They lay their eggs on the table and they tyrannized their elders.
00:00:20:16 - 00:00:41:00
Nick Clason
Now, if you think that this is talking about Generation Alpha, then give me a like. If you think it's like my generation Z. Go ahead and give me a subscribe. And if you think you know that this quote was within the last century, then you owe me a turning on the bell. Because in this episode and in this future playlist, we're going to be exploring the world of Gen Alpha.
00:00:41:00 - 00:01:08:03
Nick Clason
But would you be surprised to know that this is actually a quote from the Greek philosopher Socrates, who lived between 470 and 390 9BC yes, the fact that the next generation throws older generations off their scent is not an uncommon phenomenon in human history. I mean, just look at the fact that this quote came all the way back from Socrates.
00:01:08:03 - 00:01:37:10
Nick Clason
So we're going to be exploring Gen Alpha, and are they doomed? If you've been on YouTube or searching on social media, you've heard things like they are doomed, they're in trouble. What even is this generation? Who are these skinny, rich toilet kids like? What does any of this even mean? The fact of the matter is, like generations that are younger often throw off generations that are older, and the older you get, the harder it is to connect and have a bridge back to that younger generation.
00:01:37:16 - 00:01:58:14
Nick Clason
So in the world today, the current generations that we have living are our builders. And they were born in 1925 through 1945. They are the elders of are the oldest generation that's currently alive to this day. And then moving on, we have the boomers who are in some cases still in the workforce, but all beginning to start to phase out.
00:01:58:14 - 00:02:22:12
Nick Clason
And they were born in 1946 through 1964, and probably the oldest, in the workforce, majority is generation X, and they were born in 65 to 69. And then shout out to me and all my other fellow millennials, we were born in 1980 through 1994. Gen Z was then born in 95 through 2009 and then finally Gen Alpha.
00:02:22:15 - 00:02:42:10
Nick Clason
They are quantifying it at 2011 through 2024. And so I got the lion's share of this research from Mark Mccrindle and Ashley Fell's book. It'll be linked down below in the show notes. If you're interested in checking out, it's called Generation Alpha. Understanding our children and helping Them Thrive. So let's talk about some of the different things about Generation Alpha.
00:02:42:10 - 00:03:03:23
Nick Clason
So first and foremost, every generation since boomers spans of about 50, at least 15 years. Right. And they've used, labels to kind of, letters to label these different generations. And so there have been other attempts made, for example, like millennials, but when you use something like millennials, it actually creates a little bit of a vague birth range.
00:03:03:23 - 00:03:27:15
Nick Clason
And so while we are oftentimes called millennials, they're also just called Gen Y by a lot of sociology and researchers. And so then thus as we got to Gen Z, we started back over at the beginning alphabet. And that's how we get Generation Alpha. Some people have proposed to code generation Alpha. Corona owes due to the Covid 19 pandemic and the fact that they lived during that and in some cases were even born during that.
00:03:27:15 - 00:03:49:09
Nick Clason
But they, while Covid was a massive part of their upbringing, in their childhood, they will continue to be shaped by the next three to 5 to 10 years. And not just that singular moment, though it felt longer than a moment did it? Not of Covid 19. But the next question I want to kind of uncover and unpack is who exactly is Gen Alpha?
00:03:49:10 - 00:04:18:11
Nick Clason
You know, by December 2024, they are predicting that Generation Alpha will have a total of 2 billion globally, which will make them the largest generation in the history of the world. Technology and customization have shaped their childhood, and while Gen Z saw the rise of customization generation, alpha is going to begin to see the rise of personal ization.
00:04:18:13 - 00:04:47:20
Nick Clason
And so Covid 19 will likely transform how Generation Alpha has approached technology, education, work, face to face interaction, mental health, and the concept and topic of resilience. But while our oldies are moving up into the ages of eight through about 12 years of age, they're calling the phenomenon. And those students and those kids who are that age, they're calling it the phenomenon of up aging, which means that kids in the 8 to 12 range are actually growing up faster.
00:04:47:24 - 00:05:17:02
Nick Clason
They are maturing physically earlier than other previous generations. And so kids are getting older quicker. And that's what we're seeing, some of this, interaction of them on, on social media and on YouTube and, and acting and seeming a little bit more like adults. But also adolescence is being pushed back further. So they're aging up quicker, but adolescence is being pushed back further because adult, life often was characterized by things like marriage or as characterized by things like having children or getting a mortgage.
00:05:17:02 - 00:05:40:01
Nick Clason
But those things are now being pushed back. And this generation, they're predicting, will stay in education longer. They'll start their earnings later and they'll stay at home longer than was the case with some previous generations. And so we're seeing this phenomenon of them being ushered into being older earlier, but staying in adolescence. It's longer. It's an interesting phenomenon.
00:05:40:01 - 00:05:59:20
Nick Clason
And it creates and it's certainly unique and complex challenge for those of us who are in education or in, in, the church space. But I love this concept that generation Z saw the rise of customization, but Generation Alpha is now seeing the rise of personalization. Think about the algorithms and the, different eyes that are now out there.
00:05:59:20 - 00:06:21:22
Nick Clason
Like these are completely radical phenomenons and it completely changes and re formats the way that certainly boomers and certainly Gen X and all of us have approached education of certain, groups of people and mass education moments. And so I want to explore in the next section five characteristics of generation Alpha that are worth us paying attention to.
00:06:21:25 - 00:06:51:01
Nick Clason
And, how it then will shape the way that we educate and innovate and approach this generation. So characteristic number one is digital, right? They are not just I love the way that Barna put this. They're not just digital natives, they are not digital dependents. Right. So while Gen Z probably didn't get their first device until later elementary school generation Alpha has always had access to devices, even if it's not their own right.
00:06:51:01 - 00:07:17:23
Nick Clason
Like research has actually, noticed and noted a drastic uptick in screen and app based play among children. The US reported that in ages 18 through 12, they consume on average four hours and 44 minutes of screen time per day, but that average increases up to seven hours and 22 minutes. If a student is between the ages of 13 and 18 years old.
00:07:17:23 - 00:07:39:11
Nick Clason
So digital and apps and screen time, it's not going away. And so all of us in the education space and as parents, we have to figure out how do we navigate this as it's being inundated more and more and more and more? I mean, I just think about the phenomenon of Disney, you know, pre 2014. You go around, you do fast passes and you have to walk to different rides in the park and grab a fast pass ticket.
00:07:39:11 - 00:08:01:04
Nick Clason
And it would tell you when to return for your return ride time. But now every thing is mobile. And while that's convenient, certain critics of Disney have made a comment that you go to the park and you have to be glued and tied to your phone all day long, the only way to truly experience the park the best way, the most optimal way, is through digital.
00:08:01:04 - 00:08:32:21
Nick Clason
And while that's convenient, and certainly for a podcast like mine, which is the hybrid ministry show, it doesn't take into account the fact that sometimes we just want to be present. We want to be free and tethered away from our digital devices. Another characteristic, characteristic number two, is that they are a social generation. So although in-person social interaction may certainly be an area that needs work in Generation Alpha, kids today are more than any other generation X, extensively socially connected to and shaped by their peers.
00:08:32:21 - 00:08:57:08
Nick Clason
In the book Generation Alpha by Mccrindle and Fellow, it talks about the phenomenon of Ryan and Ryan's world and how kids these days are influenced by that. Like, for example, my kids because of Ryan, he tried one episode. I can't remember, he tried, seaweed. And my kids are like, we want to try seaweed. Never in their life have they ever even been interested or even knew that seaweed existed.
00:08:57:08 - 00:09:20:17
Nick Clason
But they tried it and they liked it. And we still buy it to this day for a snack. And so kids today are influenced by a network that is connected 24 over seven across social, geographical and demographic boundaries. But there's also a downside to this hyper connectivity, such as cyber bullying, and never actually being able to completely disconnect from these networks of relationships.
00:09:20:17 - 00:09:42:19
Nick Clason
Characteristic number three is that they're global. So because of the internet generation, alpha is actually the first truly global generation. I want to share with you the Oxford Dictionary word of the year to highlight how global this generation is. And as you as I read through it. And it'll be listed here on screen. If you're watching on YouTube, you will see just how, what is going on in each of these years.
00:09:42:20 - 00:10:01:29
Nick Clason
It'll be kind of a little bit, trip back down memory lane, especially if you're older and you're a millennial, like me or older. But in 2011, the word of the year by Oxford Dictionary was app. In 2012, it was cloud, 2013, it was a hashtag, followed by 2014, which was the selfie 2015. Look at this on screen.
00:10:01:29 - 00:10:24:27
Nick Clason
If you're watching, it's the face with tears of joy emoji. It's not even a word. It was literally an emoji. 2016 the word was post-truth. 2017 the word was fake news. 2018 the word was toxic. 2019 is climate energy. In 2020, there's a myriad of words Covid 19 lockdowns, social distancing, ISO, Black Lives Matter, cancel culture and superspreader.
00:10:25:03 - 00:10:52:09
Nick Clason
You take your pick of which word matter. But that right there just shows how global and how how much Generation Alpha has actually gone through. So when the only screen in the house think about this was the television. You and I, as parents, we could more easily monitor what our children consumed and watch. But now with a new digital generation with more access to online devices, parents are finding it harder and harder to shield children from the wider world.
00:10:52:12 - 00:11:23:04
Nick Clason
Characteristic number four is that they are mobile, right? The average, stay in one working job has shortened now to just about over three years. The gig economy, which is when organizations will use temporary hires, and independent workers, that gig economy mentality that begins to play a part in this new generation, the world economic Forum predicts that 65% of Generation Alpha will actually end up working entirely new jobs that don't even exist yet.
00:11:23:04 - 00:12:00:26
Nick Clason
They're incredibly mobile, and they're able to be to pivot and to move and be nimble and and kind of string together different opportunities. Far be it away from the way that we as older generations have, have taken it with pensions and retirements and all these types of things like that is becoming a more archaic way of working. And characteristic number five is this generation is incredibly visual, with stories and games have come to life for Generation Alpha students, are facilitated by things like technology and visual apps and videos and content in which they regularly engage with.
00:12:00:28 - 00:12:23:07
Nick Clason
Generation Alpha expects to consume information. YouTube is the second largest and most popular search engine in the world, but for Generation Alpha, YouTube is the number one search engine in the world. And so that idea of visual is just going to continue. But here's the good news if you're an youth minister, your for your education, or if you're in church ministry, you don't have to panic, right?
00:12:23:07 - 00:12:51:25
Nick Clason
Because the generations older than us that say Generation Alpha is doomed. We as educators and as people in youth ministry who often go before, have had generations before us freak out about different generations. You and I, we have the opportunity to stand in the gap and help bring these together. Right? All the way back to Socrates. generations have been freaking out about and looking ahead at the different generation and curious about and unsure of what's different.
00:12:51:25 - 00:13:18:05
Nick Clason
But these things, all of us are aware at the different and the shifting and the ever changing landscape of generations. You and I, as youth pastors, we're well aware of this at one level or another. So how do we, with this information, also make us more effective as educators, as teachers, as pastors in reaching and sharing the gospel with these students in our churches and in our youth ministries.
00:13:18:08 - 00:13:36:13
Nick Clason
You know, I actually have just the resources to help you out with that's linked right here on screen in the very next video. I'm glad that you asked, because I would love for you to take a look at that. And as always, don't forget we're making digital discipleship easy, possible, and accessible, especially for Generation Alpha. So stay hybrid. 
</description>
  <itunes:keywords>Gen Alpha, Skibidi Toilet, Gen Z, Gen Z vs. Gen Alpha, Gen Alpha Doomed,  Gen Alpha is doomed, What makes Gen Alpha Unique, Comparing Gen Alpha to older generations, Gen Alpha is mobile, Gen Alpha is visual, Gen alpha is digital, Gen alpha is global, Ryan's World, Walt Disney World, </itunes:keywords>
  <content:encoded>
    <![CDATA[<h3>🔥 [FREE] Hybrid Ministry Strategy Guide🔥</h3>

<p><a href="https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book" rel="nofollow">https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book</a></p>

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<p><strong>======================================</strong><br>
<strong>DESCRIPTION</strong><br>
Is Generation Alpha doomed?<br>
With things like skibidi toilet rizz, brainrot and their utter disdain for the state of Ohio, can these kids even come back from all that?<br>
Not to mention Covid-19 destroyed a lot of their educational impact, many can&#39;t read and are having a hard time with that, can this generation come back from all that?</p>

<p>Who is Gen Alpha, and how can educators, teachers and pastors make an impact on this generation?</p>

<p><strong>======================================</strong><br>
📓<strong>SHOWNOTES</strong><br>
//SHOWNOTES &amp; TRANSCRIPTS<br>
<a href="http://www.hybridministry.xyz/112" rel="nofollow">http://www.hybridministry.xyz/112</a></p>

<p>//MEET GEN ALPHA<br>
<a href="https://www.amazon.com/Generation-Alpha-Mark-McCrindle/dp/0733646301" rel="nofollow">https://www.amazon.com/Generation-Alpha-Mark-McCrindle/dp/0733646301</a></p>

<hr>

<p>👉 <strong>STAY CONNECTED WITH NICK</strong><br>
YouTube: <a href="https://www.youtube.com/@clasonnick" rel="nofollow">https://www.youtube.com/@clasonnick</a><br>
Instagram: <a href="https://www.instagram.com/hybridministry/" rel="nofollow">https://www.instagram.com/hybridministry/</a><br>
TikTok: <a href="https://www.tiktok.com/@clasonnick" rel="nofollow">https://www.tiktok.com/@clasonnick</a><br>
Facebook: <a href="https://www.facebook.com/HybridMinistry" rel="nofollow">https://www.facebook.com/HybridMinistry</a><br>
Website: <a href="https://www.hybridministry.xyz" rel="nofollow">https://www.hybridministry.xyz</a></p>

<p><strong>======================================</strong></p>

<p><strong>🆓 FREEBIES 🆓</strong><br>
Level up your youth ministry game with these freebies!<br>
🔗 <a href="https://linktr.ee/clasonnick" rel="nofollow">https://linktr.ee/clasonnick</a></p>

<p><strong>======================================</strong><br>
🛠️<strong>TOOLS</strong><br>
<em><em>Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products</em></em><br>
VIDIQ<br>
<a href="https://vidiq.com/hybrid" rel="nofollow">https://vidiq.com/hybrid</a></p>

<p>BEST DYM RESOURCES<br>
<a href="https://www.hybridministry.xyz/articles/dym" rel="nofollow">https://www.hybridministry.xyz/articles/dym</a></p>

<p>OPUS.PRO FOR AI SHORTS &amp; REELS<br>
<a href="https://www.opus.pro/?via=a5d361" rel="nofollow">https://www.opus.pro/?via=a5d361</a></p>

<p>//YOUTUBE STARTER KIT FOR UNDER $100<br>
<a href="https://www.hybridministry.xyz/articles/youtubestarterkit" rel="nofollow">https://www.hybridministry.xyz/articles/youtubestarterkit</a></p>

<p>AUTO POD<br>
<a href="https://autopod.lemonsqueezy.com?aff=MX7Vv" rel="nofollow">https://autopod.lemonsqueezy.com?aff=MX7Vv</a></p>

<p><strong>--------------</strong><br>
🕰️<strong>TIMECODES</strong><br>
00:00 Is Generation Alpha Doomed?<br>
01:42 The Birth Years of Current Generations<br>
03:44 Who exactly is Generation Alpha?<br>
06:29 Defining Characteristic #1<br>
08:17 Defining Characteristic #2<br>
09:22 Defining Characteristic #3<br>
10:53 Defining Characteristic #4<br><br>
11:46 Defining Characteristic #5<br>
<strong>--------------</strong><br>
✍️<strong>TRANSCRIPT</strong></p>

<p>00:00:00:01 - 00:00:20:11<br>
Nick Clason<br>
Is Generation Alpha doomed? Check out this quote. It says youth today love luxury. They have bad manners. They have contempt for authority. No respect for older people. And they talk nonsense when they should be working. They contradict their parents. They talk too much in company that guzzle their food. They lay their eggs on the table and they tyrannized their elders.</p>

<p>00:00:20:16 - 00:00:41:00<br>
Nick Clason<br>
Now, if you think that this is talking about Generation Alpha, then give me a like. If you think it&#39;s like my generation Z. Go ahead and give me a subscribe. And if you think you know that this quote was within the last century, then you owe me a turning on the bell. Because in this episode and in this future playlist, we&#39;re going to be exploring the world of Gen Alpha.</p>

<p>00:00:41:00 - 00:01:08:03<br>
Nick Clason<br>
But would you be surprised to know that this is actually a quote from the Greek philosopher Socrates, who lived between 470 and 390 9BC yes, the fact that the next generation throws older generations off their scent is not an uncommon phenomenon in human history. I mean, just look at the fact that this quote came all the way back from Socrates.</p>

<p>00:01:08:03 - 00:01:37:10<br>
Nick Clason<br>
So we&#39;re going to be exploring Gen Alpha, and are they doomed? If you&#39;ve been on YouTube or searching on social media, you&#39;ve heard things like they are doomed, they&#39;re in trouble. What even is this generation? Who are these skinny, rich toilet kids like? What does any of this even mean? The fact of the matter is, like generations that are younger often throw off generations that are older, and the older you get, the harder it is to connect and have a bridge back to that younger generation.</p>

<p>00:01:37:16 - 00:01:58:14<br>
Nick Clason<br>
So in the world today, the current generations that we have living are our builders. And they were born in 1925 through 1945. They are the elders of are the oldest generation that&#39;s currently alive to this day. And then moving on, we have the boomers who are in some cases still in the workforce, but all beginning to start to phase out.</p>

<p>00:01:58:14 - 00:02:22:12<br>
Nick Clason<br>
And they were born in 1946 through 1964, and probably the oldest, in the workforce, majority is generation X, and they were born in 65 to 69. And then shout out to me and all my other fellow millennials, we were born in 1980 through 1994. Gen Z was then born in 95 through 2009 and then finally Gen Alpha.</p>

<p>00:02:22:15 - 00:02:42:10<br>
Nick Clason<br>
They are quantifying it at 2011 through 2024. And so I got the lion&#39;s share of this research from Mark Mccrindle and Ashley Fell&#39;s book. It&#39;ll be linked down below in the show notes. If you&#39;re interested in checking out, it&#39;s called Generation Alpha. Understanding our children and helping Them Thrive. So let&#39;s talk about some of the different things about Generation Alpha.</p>

<p>00:02:42:10 - 00:03:03:23<br>
Nick Clason<br>
So first and foremost, every generation since boomers spans of about 50, at least 15 years. Right. And they&#39;ve used, labels to kind of, letters to label these different generations. And so there have been other attempts made, for example, like millennials, but when you use something like millennials, it actually creates a little bit of a vague birth range.</p>

<p>00:03:03:23 - 00:03:27:15<br>
Nick Clason<br>
And so while we are oftentimes called millennials, they&#39;re also just called Gen Y by a lot of sociology and researchers. And so then thus as we got to Gen Z, we started back over at the beginning alphabet. And that&#39;s how we get Generation Alpha. Some people have proposed to code generation Alpha. Corona owes due to the Covid 19 pandemic and the fact that they lived during that and in some cases were even born during that.</p>

<p>00:03:27:15 - 00:03:49:09<br>
Nick Clason<br>
But they, while Covid was a massive part of their upbringing, in their childhood, they will continue to be shaped by the next three to 5 to 10 years. And not just that singular moment, though it felt longer than a moment did it? Not of Covid 19. But the next question I want to kind of uncover and unpack is who exactly is Gen Alpha?</p>

<p>00:03:49:10 - 00:04:18:11<br>
Nick Clason<br>
You know, by December 2024, they are predicting that Generation Alpha will have a total of 2 billion globally, which will make them the largest generation in the history of the world. Technology and customization have shaped their childhood, and while Gen Z saw the rise of customization generation, alpha is going to begin to see the rise of personal ization.</p>

<p>00:04:18:13 - 00:04:47:20<br>
Nick Clason<br>
And so Covid 19 will likely transform how Generation Alpha has approached technology, education, work, face to face interaction, mental health, and the concept and topic of resilience. But while our oldies are moving up into the ages of eight through about 12 years of age, they&#39;re calling the phenomenon. And those students and those kids who are that age, they&#39;re calling it the phenomenon of up aging, which means that kids in the 8 to 12 range are actually growing up faster.</p>

<p>00:04:47:24 - 00:05:17:02<br>
Nick Clason<br>
They are maturing physically earlier than other previous generations. And so kids are getting older quicker. And that&#39;s what we&#39;re seeing, some of this, interaction of them on, on social media and on YouTube and, and acting and seeming a little bit more like adults. But also adolescence is being pushed back further. So they&#39;re aging up quicker, but adolescence is being pushed back further because adult, life often was characterized by things like marriage or as characterized by things like having children or getting a mortgage.</p>

<p>00:05:17:02 - 00:05:40:01<br>
Nick Clason<br>
But those things are now being pushed back. And this generation, they&#39;re predicting, will stay in education longer. They&#39;ll start their earnings later and they&#39;ll stay at home longer than was the case with some previous generations. And so we&#39;re seeing this phenomenon of them being ushered into being older earlier, but staying in adolescence. It&#39;s longer. It&#39;s an interesting phenomenon.</p>

<p>00:05:40:01 - 00:05:59:20<br>
Nick Clason<br>
And it creates and it&#39;s certainly unique and complex challenge for those of us who are in education or in, in, the church space. But I love this concept that generation Z saw the rise of customization, but Generation Alpha is now seeing the rise of personalization. Think about the algorithms and the, different eyes that are now out there.</p>

<p>00:05:59:20 - 00:06:21:22<br>
Nick Clason<br>
Like these are completely radical phenomenons and it completely changes and re formats the way that certainly boomers and certainly Gen X and all of us have approached education of certain, groups of people and mass education moments. And so I want to explore in the next section five characteristics of generation Alpha that are worth us paying attention to.</p>

<p>00:06:21:25 - 00:06:51:01<br>
Nick Clason<br>
And, how it then will shape the way that we educate and innovate and approach this generation. So characteristic number one is digital, right? They are not just I love the way that Barna put this. They&#39;re not just digital natives, they are not digital dependents. Right. So while Gen Z probably didn&#39;t get their first device until later elementary school generation Alpha has always had access to devices, even if it&#39;s not their own right.</p>

<p>00:06:51:01 - 00:07:17:23<br>
Nick Clason<br>
Like research has actually, noticed and noted a drastic uptick in screen and app based play among children. The US reported that in ages 18 through 12, they consume on average four hours and 44 minutes of screen time per day, but that average increases up to seven hours and 22 minutes. If a student is between the ages of 13 and 18 years old.</p>

<p>00:07:17:23 - 00:07:39:11<br>
Nick Clason<br>
So digital and apps and screen time, it&#39;s not going away. And so all of us in the education space and as parents, we have to figure out how do we navigate this as it&#39;s being inundated more and more and more and more? I mean, I just think about the phenomenon of Disney, you know, pre 2014. You go around, you do fast passes and you have to walk to different rides in the park and grab a fast pass ticket.</p>

<p>00:07:39:11 - 00:08:01:04<br>
Nick Clason<br>
And it would tell you when to return for your return ride time. But now every thing is mobile. And while that&#39;s convenient, certain critics of Disney have made a comment that you go to the park and you have to be glued and tied to your phone all day long, the only way to truly experience the park the best way, the most optimal way, is through digital.</p>

<p>00:08:01:04 - 00:08:32:21<br>
Nick Clason<br>
And while that&#39;s convenient, and certainly for a podcast like mine, which is the hybrid ministry show, it doesn&#39;t take into account the fact that sometimes we just want to be present. We want to be free and tethered away from our digital devices. Another characteristic, characteristic number two, is that they are a social generation. So although in-person social interaction may certainly be an area that needs work in Generation Alpha, kids today are more than any other generation X, extensively socially connected to and shaped by their peers.</p>

<p>00:08:32:21 - 00:08:57:08<br>
Nick Clason<br>
In the book Generation Alpha by Mccrindle and Fellow, it talks about the phenomenon of Ryan and Ryan&#39;s world and how kids these days are influenced by that. Like, for example, my kids because of Ryan, he tried one episode. I can&#39;t remember, he tried, seaweed. And my kids are like, we want to try seaweed. Never in their life have they ever even been interested or even knew that seaweed existed.</p>

<p>00:08:57:08 - 00:09:20:17<br>
Nick Clason<br>
But they tried it and they liked it. And we still buy it to this day for a snack. And so kids today are influenced by a network that is connected 24 over seven across social, geographical and demographic boundaries. But there&#39;s also a downside to this hyper connectivity, such as cyber bullying, and never actually being able to completely disconnect from these networks of relationships.</p>

<p>00:09:20:17 - 00:09:42:19<br>
Nick Clason<br>
Characteristic number three is that they&#39;re global. So because of the internet generation, alpha is actually the first truly global generation. I want to share with you the Oxford Dictionary word of the year to highlight how global this generation is. And as you as I read through it. And it&#39;ll be listed here on screen. If you&#39;re watching on YouTube, you will see just how, what is going on in each of these years.</p>

<p>00:09:42:20 - 00:10:01:29<br>
Nick Clason<br>
It&#39;ll be kind of a little bit, trip back down memory lane, especially if you&#39;re older and you&#39;re a millennial, like me or older. But in 2011, the word of the year by Oxford Dictionary was app. In 2012, it was cloud, 2013, it was a hashtag, followed by 2014, which was the selfie 2015. Look at this on screen.</p>

<p>00:10:01:29 - 00:10:24:27<br>
Nick Clason<br>
If you&#39;re watching, it&#39;s the face with tears of joy emoji. It&#39;s not even a word. It was literally an emoji. 2016 the word was post-truth. 2017 the word was fake news. 2018 the word was toxic. 2019 is climate energy. In 2020, there&#39;s a myriad of words Covid 19 lockdowns, social distancing, ISO, Black Lives Matter, cancel culture and superspreader.</p>

<p>00:10:25:03 - 00:10:52:09<br>
Nick Clason<br>
You take your pick of which word matter. But that right there just shows how global and how how much Generation Alpha has actually gone through. So when the only screen in the house think about this was the television. You and I, as parents, we could more easily monitor what our children consumed and watch. But now with a new digital generation with more access to online devices, parents are finding it harder and harder to shield children from the wider world.</p>

<p>00:10:52:12 - 00:11:23:04<br>
Nick Clason<br>
Characteristic number four is that they are mobile, right? The average, stay in one working job has shortened now to just about over three years. The gig economy, which is when organizations will use temporary hires, and independent workers, that gig economy mentality that begins to play a part in this new generation, the world economic Forum predicts that 65% of Generation Alpha will actually end up working entirely new jobs that don&#39;t even exist yet.</p>

<p>00:11:23:04 - 00:12:00:26<br>
Nick Clason<br>
They&#39;re incredibly mobile, and they&#39;re able to be to pivot and to move and be nimble and and kind of string together different opportunities. Far be it away from the way that we as older generations have, have taken it with pensions and retirements and all these types of things like that is becoming a more archaic way of working. And characteristic number five is this generation is incredibly visual, with stories and games have come to life for Generation Alpha students, are facilitated by things like technology and visual apps and videos and content in which they regularly engage with.</p>

<p>00:12:00:28 - 00:12:23:07<br>
Nick Clason<br>
Generation Alpha expects to consume information. YouTube is the second largest and most popular search engine in the world, but for Generation Alpha, YouTube is the number one search engine in the world. And so that idea of visual is just going to continue. But here&#39;s the good news if you&#39;re an youth minister, your for your education, or if you&#39;re in church ministry, you don&#39;t have to panic, right?</p>

<p>00:12:23:07 - 00:12:51:25<br>
Nick Clason<br>
Because the generations older than us that say Generation Alpha is doomed. We as educators and as people in youth ministry who often go before, have had generations before us freak out about different generations. You and I, we have the opportunity to stand in the gap and help bring these together. Right? All the way back to Socrates. generations have been freaking out about and looking ahead at the different generation and curious about and unsure of what&#39;s different.</p>

<p>00:12:51:25 - 00:13:18:05<br>
Nick Clason<br>
But these things, all of us are aware at the different and the shifting and the ever changing landscape of generations. You and I, as youth pastors, we&#39;re well aware of this at one level or another. So how do we, with this information, also make us more effective as educators, as teachers, as pastors in reaching and sharing the gospel with these students in our churches and in our youth ministries.</p>

<p>00:13:18:08 - 00:13:36:13<br>
Nick Clason<br>
You know, I actually have just the resources to help you out with that&#39;s linked right here on screen in the very next video. I&#39;m glad that you asked, because I would love for you to take a look at that. And as always, don&#39;t forget we&#39;re making digital discipleship easy, possible, and accessible, especially for Generation Alpha. So stay hybrid.</p>]]>
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<p><strong>======================================</strong><br>
<strong>DESCRIPTION</strong><br>
Is Generation Alpha doomed?<br>
With things like skibidi toilet rizz, brainrot and their utter disdain for the state of Ohio, can these kids even come back from all that?<br>
Not to mention Covid-19 destroyed a lot of their educational impact, many can&#39;t read and are having a hard time with that, can this generation come back from all that?</p>

<p>Who is Gen Alpha, and how can educators, teachers and pastors make an impact on this generation?</p>

<p><strong>======================================</strong><br>
📓<strong>SHOWNOTES</strong><br>
//SHOWNOTES &amp; TRANSCRIPTS<br>
<a href="http://www.hybridministry.xyz/112" rel="nofollow">http://www.hybridministry.xyz/112</a></p>

<p>//MEET GEN ALPHA<br>
<a href="https://www.amazon.com/Generation-Alpha-Mark-McCrindle/dp/0733646301" rel="nofollow">https://www.amazon.com/Generation-Alpha-Mark-McCrindle/dp/0733646301</a></p>

<hr>

<p>👉 <strong>STAY CONNECTED WITH NICK</strong><br>
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<p><strong>======================================</strong></p>

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<p><strong>--------------</strong><br>
🕰️<strong>TIMECODES</strong><br>
00:00 Is Generation Alpha Doomed?<br>
01:42 The Birth Years of Current Generations<br>
03:44 Who exactly is Generation Alpha?<br>
06:29 Defining Characteristic #1<br>
08:17 Defining Characteristic #2<br>
09:22 Defining Characteristic #3<br>
10:53 Defining Characteristic #4<br><br>
11:46 Defining Characteristic #5<br>
<strong>--------------</strong><br>
✍️<strong>TRANSCRIPT</strong></p>

<p>00:00:00:01 - 00:00:20:11<br>
Nick Clason<br>
Is Generation Alpha doomed? Check out this quote. It says youth today love luxury. They have bad manners. They have contempt for authority. No respect for older people. And they talk nonsense when they should be working. They contradict their parents. They talk too much in company that guzzle their food. They lay their eggs on the table and they tyrannized their elders.</p>

<p>00:00:20:16 - 00:00:41:00<br>
Nick Clason<br>
Now, if you think that this is talking about Generation Alpha, then give me a like. If you think it&#39;s like my generation Z. Go ahead and give me a subscribe. And if you think you know that this quote was within the last century, then you owe me a turning on the bell. Because in this episode and in this future playlist, we&#39;re going to be exploring the world of Gen Alpha.</p>

<p>00:00:41:00 - 00:01:08:03<br>
Nick Clason<br>
But would you be surprised to know that this is actually a quote from the Greek philosopher Socrates, who lived between 470 and 390 9BC yes, the fact that the next generation throws older generations off their scent is not an uncommon phenomenon in human history. I mean, just look at the fact that this quote came all the way back from Socrates.</p>

<p>00:01:08:03 - 00:01:37:10<br>
Nick Clason<br>
So we&#39;re going to be exploring Gen Alpha, and are they doomed? If you&#39;ve been on YouTube or searching on social media, you&#39;ve heard things like they are doomed, they&#39;re in trouble. What even is this generation? Who are these skinny, rich toilet kids like? What does any of this even mean? The fact of the matter is, like generations that are younger often throw off generations that are older, and the older you get, the harder it is to connect and have a bridge back to that younger generation.</p>

<p>00:01:37:16 - 00:01:58:14<br>
Nick Clason<br>
So in the world today, the current generations that we have living are our builders. And they were born in 1925 through 1945. They are the elders of are the oldest generation that&#39;s currently alive to this day. And then moving on, we have the boomers who are in some cases still in the workforce, but all beginning to start to phase out.</p>

<p>00:01:58:14 - 00:02:22:12<br>
Nick Clason<br>
And they were born in 1946 through 1964, and probably the oldest, in the workforce, majority is generation X, and they were born in 65 to 69. And then shout out to me and all my other fellow millennials, we were born in 1980 through 1994. Gen Z was then born in 95 through 2009 and then finally Gen Alpha.</p>

<p>00:02:22:15 - 00:02:42:10<br>
Nick Clason<br>
They are quantifying it at 2011 through 2024. And so I got the lion&#39;s share of this research from Mark Mccrindle and Ashley Fell&#39;s book. It&#39;ll be linked down below in the show notes. If you&#39;re interested in checking out, it&#39;s called Generation Alpha. Understanding our children and helping Them Thrive. So let&#39;s talk about some of the different things about Generation Alpha.</p>

<p>00:02:42:10 - 00:03:03:23<br>
Nick Clason<br>
So first and foremost, every generation since boomers spans of about 50, at least 15 years. Right. And they&#39;ve used, labels to kind of, letters to label these different generations. And so there have been other attempts made, for example, like millennials, but when you use something like millennials, it actually creates a little bit of a vague birth range.</p>

<p>00:03:03:23 - 00:03:27:15<br>
Nick Clason<br>
And so while we are oftentimes called millennials, they&#39;re also just called Gen Y by a lot of sociology and researchers. And so then thus as we got to Gen Z, we started back over at the beginning alphabet. And that&#39;s how we get Generation Alpha. Some people have proposed to code generation Alpha. Corona owes due to the Covid 19 pandemic and the fact that they lived during that and in some cases were even born during that.</p>

<p>00:03:27:15 - 00:03:49:09<br>
Nick Clason<br>
But they, while Covid was a massive part of their upbringing, in their childhood, they will continue to be shaped by the next three to 5 to 10 years. And not just that singular moment, though it felt longer than a moment did it? Not of Covid 19. But the next question I want to kind of uncover and unpack is who exactly is Gen Alpha?</p>

<p>00:03:49:10 - 00:04:18:11<br>
Nick Clason<br>
You know, by December 2024, they are predicting that Generation Alpha will have a total of 2 billion globally, which will make them the largest generation in the history of the world. Technology and customization have shaped their childhood, and while Gen Z saw the rise of customization generation, alpha is going to begin to see the rise of personal ization.</p>

<p>00:04:18:13 - 00:04:47:20<br>
Nick Clason<br>
And so Covid 19 will likely transform how Generation Alpha has approached technology, education, work, face to face interaction, mental health, and the concept and topic of resilience. But while our oldies are moving up into the ages of eight through about 12 years of age, they&#39;re calling the phenomenon. And those students and those kids who are that age, they&#39;re calling it the phenomenon of up aging, which means that kids in the 8 to 12 range are actually growing up faster.</p>

<p>00:04:47:24 - 00:05:17:02<br>
Nick Clason<br>
They are maturing physically earlier than other previous generations. And so kids are getting older quicker. And that&#39;s what we&#39;re seeing, some of this, interaction of them on, on social media and on YouTube and, and acting and seeming a little bit more like adults. But also adolescence is being pushed back further. So they&#39;re aging up quicker, but adolescence is being pushed back further because adult, life often was characterized by things like marriage or as characterized by things like having children or getting a mortgage.</p>

<p>00:05:17:02 - 00:05:40:01<br>
Nick Clason<br>
But those things are now being pushed back. And this generation, they&#39;re predicting, will stay in education longer. They&#39;ll start their earnings later and they&#39;ll stay at home longer than was the case with some previous generations. And so we&#39;re seeing this phenomenon of them being ushered into being older earlier, but staying in adolescence. It&#39;s longer. It&#39;s an interesting phenomenon.</p>

<p>00:05:40:01 - 00:05:59:20<br>
Nick Clason<br>
And it creates and it&#39;s certainly unique and complex challenge for those of us who are in education or in, in, the church space. But I love this concept that generation Z saw the rise of customization, but Generation Alpha is now seeing the rise of personalization. Think about the algorithms and the, different eyes that are now out there.</p>

<p>00:05:59:20 - 00:06:21:22<br>
Nick Clason<br>
Like these are completely radical phenomenons and it completely changes and re formats the way that certainly boomers and certainly Gen X and all of us have approached education of certain, groups of people and mass education moments. And so I want to explore in the next section five characteristics of generation Alpha that are worth us paying attention to.</p>

<p>00:06:21:25 - 00:06:51:01<br>
Nick Clason<br>
And, how it then will shape the way that we educate and innovate and approach this generation. So characteristic number one is digital, right? They are not just I love the way that Barna put this. They&#39;re not just digital natives, they are not digital dependents. Right. So while Gen Z probably didn&#39;t get their first device until later elementary school generation Alpha has always had access to devices, even if it&#39;s not their own right.</p>

<p>00:06:51:01 - 00:07:17:23<br>
Nick Clason<br>
Like research has actually, noticed and noted a drastic uptick in screen and app based play among children. The US reported that in ages 18 through 12, they consume on average four hours and 44 minutes of screen time per day, but that average increases up to seven hours and 22 minutes. If a student is between the ages of 13 and 18 years old.</p>

<p>00:07:17:23 - 00:07:39:11<br>
Nick Clason<br>
So digital and apps and screen time, it&#39;s not going away. And so all of us in the education space and as parents, we have to figure out how do we navigate this as it&#39;s being inundated more and more and more and more? I mean, I just think about the phenomenon of Disney, you know, pre 2014. You go around, you do fast passes and you have to walk to different rides in the park and grab a fast pass ticket.</p>

<p>00:07:39:11 - 00:08:01:04<br>
Nick Clason<br>
And it would tell you when to return for your return ride time. But now every thing is mobile. And while that&#39;s convenient, certain critics of Disney have made a comment that you go to the park and you have to be glued and tied to your phone all day long, the only way to truly experience the park the best way, the most optimal way, is through digital.</p>

<p>00:08:01:04 - 00:08:32:21<br>
Nick Clason<br>
And while that&#39;s convenient, and certainly for a podcast like mine, which is the hybrid ministry show, it doesn&#39;t take into account the fact that sometimes we just want to be present. We want to be free and tethered away from our digital devices. Another characteristic, characteristic number two, is that they are a social generation. So although in-person social interaction may certainly be an area that needs work in Generation Alpha, kids today are more than any other generation X, extensively socially connected to and shaped by their peers.</p>

<p>00:08:32:21 - 00:08:57:08<br>
Nick Clason<br>
In the book Generation Alpha by Mccrindle and Fellow, it talks about the phenomenon of Ryan and Ryan&#39;s world and how kids these days are influenced by that. Like, for example, my kids because of Ryan, he tried one episode. I can&#39;t remember, he tried, seaweed. And my kids are like, we want to try seaweed. Never in their life have they ever even been interested or even knew that seaweed existed.</p>

<p>00:08:57:08 - 00:09:20:17<br>
Nick Clason<br>
But they tried it and they liked it. And we still buy it to this day for a snack. And so kids today are influenced by a network that is connected 24 over seven across social, geographical and demographic boundaries. But there&#39;s also a downside to this hyper connectivity, such as cyber bullying, and never actually being able to completely disconnect from these networks of relationships.</p>

<p>00:09:20:17 - 00:09:42:19<br>
Nick Clason<br>
Characteristic number three is that they&#39;re global. So because of the internet generation, alpha is actually the first truly global generation. I want to share with you the Oxford Dictionary word of the year to highlight how global this generation is. And as you as I read through it. And it&#39;ll be listed here on screen. If you&#39;re watching on YouTube, you will see just how, what is going on in each of these years.</p>

<p>00:09:42:20 - 00:10:01:29<br>
Nick Clason<br>
It&#39;ll be kind of a little bit, trip back down memory lane, especially if you&#39;re older and you&#39;re a millennial, like me or older. But in 2011, the word of the year by Oxford Dictionary was app. In 2012, it was cloud, 2013, it was a hashtag, followed by 2014, which was the selfie 2015. Look at this on screen.</p>

<p>00:10:01:29 - 00:10:24:27<br>
Nick Clason<br>
If you&#39;re watching, it&#39;s the face with tears of joy emoji. It&#39;s not even a word. It was literally an emoji. 2016 the word was post-truth. 2017 the word was fake news. 2018 the word was toxic. 2019 is climate energy. In 2020, there&#39;s a myriad of words Covid 19 lockdowns, social distancing, ISO, Black Lives Matter, cancel culture and superspreader.</p>

<p>00:10:25:03 - 00:10:52:09<br>
Nick Clason<br>
You take your pick of which word matter. But that right there just shows how global and how how much Generation Alpha has actually gone through. So when the only screen in the house think about this was the television. You and I, as parents, we could more easily monitor what our children consumed and watch. But now with a new digital generation with more access to online devices, parents are finding it harder and harder to shield children from the wider world.</p>

<p>00:10:52:12 - 00:11:23:04<br>
Nick Clason<br>
Characteristic number four is that they are mobile, right? The average, stay in one working job has shortened now to just about over three years. The gig economy, which is when organizations will use temporary hires, and independent workers, that gig economy mentality that begins to play a part in this new generation, the world economic Forum predicts that 65% of Generation Alpha will actually end up working entirely new jobs that don&#39;t even exist yet.</p>

<p>00:11:23:04 - 00:12:00:26<br>
Nick Clason<br>
They&#39;re incredibly mobile, and they&#39;re able to be to pivot and to move and be nimble and and kind of string together different opportunities. Far be it away from the way that we as older generations have, have taken it with pensions and retirements and all these types of things like that is becoming a more archaic way of working. And characteristic number five is this generation is incredibly visual, with stories and games have come to life for Generation Alpha students, are facilitated by things like technology and visual apps and videos and content in which they regularly engage with.</p>

<p>00:12:00:28 - 00:12:23:07<br>
Nick Clason<br>
Generation Alpha expects to consume information. YouTube is the second largest and most popular search engine in the world, but for Generation Alpha, YouTube is the number one search engine in the world. And so that idea of visual is just going to continue. But here&#39;s the good news if you&#39;re an youth minister, your for your education, or if you&#39;re in church ministry, you don&#39;t have to panic, right?</p>

<p>00:12:23:07 - 00:12:51:25<br>
Nick Clason<br>
Because the generations older than us that say Generation Alpha is doomed. We as educators and as people in youth ministry who often go before, have had generations before us freak out about different generations. You and I, we have the opportunity to stand in the gap and help bring these together. Right? All the way back to Socrates. generations have been freaking out about and looking ahead at the different generation and curious about and unsure of what&#39;s different.</p>

<p>00:12:51:25 - 00:13:18:05<br>
Nick Clason<br>
But these things, all of us are aware at the different and the shifting and the ever changing landscape of generations. You and I, as youth pastors, we&#39;re well aware of this at one level or another. So how do we, with this information, also make us more effective as educators, as teachers, as pastors in reaching and sharing the gospel with these students in our churches and in our youth ministries.</p>

<p>00:13:18:08 - 00:13:36:13<br>
Nick Clason<br>
You know, I actually have just the resources to help you out with that&#39;s linked right here on screen in the very next video. I&#39;m glad that you asked, because I would love for you to take a look at that. And as always, don&#39;t forget we&#39;re making digital discipleship easy, possible, and accessible, especially for Generation Alpha. So stay hybrid.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 109: Don't be scared of Social Media with Nate Clason</title>
  <link>https://www.hybridministry.xyz/109</link>
  <guid isPermaLink="false">98105c23-aec5-4d8e-a9b6-e4c4bdd29ec8</guid>
  <pubDate>Thu, 08 Aug 2024 04:00:00 -0500</pubDate>
  <author>Nick Clason</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/98105c23-aec5-4d8e-a9b6-e4c4bdd29ec8.mp3" length="41489373" type="audio/mpeg"/>
  <itunes:episode>109</itunes:episode>
  <itunes:title>Don't be scared of Social Media with Nate Clason</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Nick Clason</itunes:author>
  <itunes:subtitle>In this video, youth pastor, Nate Clason shares his journey to posting on social media more regularly.
He also shares the one key secret that has brought his group more closely together.
And be sure to stick around to the very end, because live on the podcast, Nate and Nick discover one additional benefit to social media that will help youth pastors win with parents, pastors and even elders at your church!</itunes:subtitle>
  <itunes:duration>27:40</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/episodes/9/98105c23-aec5-4d8e-a9b6-e4c4bdd29ec8/cover.jpg?v=1"/>
  <description>🔥 [FREE] Hybrid Ministry Strategy Guide🔥
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
💥[CUSTOM] Hybrid Coaching💥
https://www.hybridministry.xyz/articles/coaching
======================================
DESCRIPTION
In this video, youth pastor, Nate Clason shares his journey to posting on social media more regularly.
He also shares the one key secret that has brought his group more closely together.
And be sure to stick around to the very end, because live on the podcast, Nate and Nick discover one additional benefit to social media that will help youth pastors win with parents, pastors and even elders at your church!
======================================
📓SHOWNOTES
//SHOWNOTES &amp;amp; TRANSCRIPTS
http://www.hybridministry.xyz/109
//METRICOOL VIDEO
https://www.youtube.com/watch?v=E2_sNx3NKN0&amp;amp;t=558s
//10,000 HOURS
https://www.amazon.com/10-000-Hours-Become-Practice/dp/1475033621
//STUDENT'S VIDEO
https://www.youtube.com/shorts/GqzMZKfONok
👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz
======================================
🆓 FREEBIES 🆓
https://linktr.ee/clasonnick
======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid
BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym
OPUS.PRO FOR AI SHORTS &amp;amp; REELS
https://www.opus.pro/?via=a5d361
//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit
AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv
--------------
🕰️TIMECODES
00:00 Intro
00:51 How did you end up as a youth pastor?
02:29 What was your original relationship with digital?
04:45 What would you say to a "regular" youth pastor?
12:10 What wins have come from social media?
19:27 What in your context has been most effective?
23:20 Additional benefits of Social
--------------
✍️TRANSCRIPT
00:00:00:00 - 00:00:01:02
What is up everybody?
00:00:01:02 - 00:00:03:03
Welcome back to another episode
00:00:03:03 - 00:00:04:20
of the Hybrid Ministry Show
00:00:04:20 - 00:00:07:02
I am your host, Nick Clason
00:00:07:02 - 00:00:08:07
here with you as always
00:00:08:07 - 00:00:09:23
and if you’ve been here the last couple of weeks
00:00:09:23 - 00:00:11:12
you know that we’ve been doing some different interviews
00:00:20:22 - 00:00:24:00
It is with my brother, Nate Clason
00:00:24:00 - 00:00:26:03
Good morning, Nate, how you doing bro?
00:00:26:03 - 00:00:27:02
I'm doing pretty good.
00:00:27:02 - 00:00:28:03
Probably not better than
00:00:28:03 - 00:00:29:03
your wife, though, right?
00:00:29:03 - 00:00:30:05
Don't say that to
00:00:30:05 - 00:00:31:02
in front of anyone.
00:00:31:02 - 00:00:31:18
You know, True.
00:00:31:18 - 00:00:34:17
Well, I’ve known you longer
00:00:34:17 - 00:00:35:12
That is true.
00:00:35:12 - 00:00:36:11
But not too much longer, so.
00:00:36:11 - 00:00:38:05
That’s probably what I’m thinking
00:00:38:05 - 00:00:38:18
when I say that
00:00:38:18 - 00:00:39:02
Yeah.
00:00:39:02 - 00:00:41:05
Yeah.
00:00:41:05 - 00:00:43:14
Nate, give us all
00:00:43:14 - 00:00:44:15
a little bit of background
00:00:44:15 - 00:00:46:19
what’s been your church
00:00:46:19 - 00:00:49:16
youth ministry, student ministry
00:00:49:16 - 00:00:51:20
experience and story
00:00:51:20 - 00:00:54:09
kinda get that conversation
00:00:54:09 - 00:00:55:24
out of the way
00:00:55:24 - 00:00:57:07
set a little bit of a baseline
00:00:57:07 - 00:00:58:19
as we dive into this
00:00:58:19 - 00:01:00:04
social media discussion
00:01:00:04 - 00:01:00:14
Yeah.
00:01:00:14 - 00:01:01:21
So I felt called
00:01:01:21 - 00:01:05:00
to, ministry at a Mexico
00:01:05:00 - 00:01:06:02
missions trip.
00:01:06:02 - 00:01:07:19
when I was in high school,
00:01:07:19 - 00:01:09:08
a late high school,
00:01:09:08 - 00:01:11:01
and actually kind of fell off.
00:01:11:01 - 00:01:12:05
my journey a little bit.
00:01:12:05 - 00:01:13:07
my journey a little bit.
00:01:13:07 - 00:01:14:01
Kind of started
00:01:14:01 - 00:01:15:14
serving, working
00:01:15:14 - 00:01:16:13
in, like,
00:01:16:13 - 00:01:18:02
the public work, you know,
00:01:18:02 - 00:01:19:15
the secular work environment
00:01:19:15 - 00:01:20:21
and just kind of saw
00:01:20:21 - 00:01:21:13
I wasn't called
00:01:21:13 - 00:01:22:16
the ministry anymore
00:01:22:16 - 00:01:23:15
and got connected
00:01:23:15 - 00:01:25:13
one day at my custodian
00:01:25:13 - 00:01:26:18
job at a school
00:01:26:18 - 00:01:29:03
with, a pastor's wife
00:01:29:03 - 00:01:30:21
who was subbing at the school.
00:01:30:21 - 00:01:32:06
And I told her,
00:01:32:06 - 00:01:33:16
we were talking about music,
00:01:33:16 - 00:01:34:04
and she found out
00:01:34:04 - 00:01:34:21
that I could play
00:01:34:21 - 00:01:35:17
a little bit of guitar,
00:01:35:17 - 00:01:36:21
and she asked if I could
00:01:36:21 - 00:01:38:06
help with her church worship
00:01:38:06 - 00:01:40:03
and got connected that way.
00:01:40:03 - 00:01:41:06
And through that,
00:01:41:06 - 00:01:41:23
got connected
00:01:41:23 - 00:01:43:22
with a, leader
00:01:43:22 - 00:01:45:10
in that denomination
00:01:45:10 - 00:01:47:10
who eventually got me ordained
00:01:47:10 - 00:01:48:12
and got me connected
00:01:48:12 - 00:01:49:17
with other pastors.
00:01:49:17 - 00:01:50:04
Eventually,
00:01:50:04 - 00:01:51:14
where I became a youth pastor.
00:01:51:14 - 00:01:52:10
And now I'm
00:01:52:10 - 00:01:53:08
serving in a little bit
00:01:53:08 - 00:01:54:02
of a bigger church
00:01:54:02 - 00:01:55:15
in the Taylorville area
00:01:55:15 - 00:01:57:05
as the associate pastor
00:01:57:05 - 00:01:57:15
of student
00:01:57:15 - 00:01:59:11
ministry and worship ministry.
00:01:59:11 - 00:02:00:11
So it started
00:02:00:11 - 00:02:01:08
with worship ministry
00:02:01:08 - 00:02:01:18
and kind of
00:02:01:18 - 00:02:02:23
evolved into youth.
00:02:02:23 - 00:02:03:21
And I never kind of
00:02:03:21 - 00:02:04:18
saw that coming,
00:02:04:18 - 00:02:05:06
but praise
00:02:05:06 - 00:02:06:09
God that he got me to kind of
00:02:06:09 - 00:02:06:23
where I felt
00:02:06:23 - 00:02:08:11
called to years ago, you know?
00:02:08:11 - 00:02:10:01
So that's cool.
00:02:10:01 - 00:02:10:18
Yeah, so
00:02:10:18 - 00:02:11:22
the gateway drug
00:02:11:22 - 00:02:13:11
to your youth ministry
00:02:13:11 - 00:02:14:06
was worship
00:02:14:06 - 00:02:14:15
Yeah
00:02:14:15 - 00:02:16:04
That’s where you started
00:02:16:04 - 00:02:16:16
as you can tell
00:02:16:16 - 00:02:17:09
by the man bun.
00:02:17:09 - 00:02:18:13
Right?
00:02:18:13 - 00:02:19:18
Yeah
00:02:19:18 - 00:02:21:24
Or something about that manbun
00:02:21:24 - 00:02:23:14
We won’t talk about that
00:02:23:14 - 00:02:24:07
But
00:02:26:09 - 00:02:28:07
You started doing youth ministry
00:02:29:10 - 00:02:30:13
When you jumped into
00:02:30:13 - 00:02:31:12
youth ministry
00:02:31:12 - 00:02:32:18
What at that point
00:02:32:18 - 00:02:35:11
was your like understanding
00:02:35:11 - 00:02:36:17
or your relationship
00:02:36:17 - 00:02:38:10
with digital and social media
00:02:38:10 - 00:02:41:06
and all that type of stuff?
00:02:41:06 - 00:02:43:04
I've always kind of
00:02:43:04 - 00:02:45:00
been, like.
00:02:45:00 - 00:02:45:23
I've always been aware
00:02:45:23 - 00:02:46:13
of social media.
00:02:46:13 - 00:02:47:13
Never knew how important
00:02:47:13 - 00:02:48:19
it was to student ministry.
00:02:48:19 - 00:02:49:23
I didn't really,
00:02:49:23 - 00:02:51:24
it was actually post Covid
00:02:51:24 - 00:02:52:22
when I really.
00:02:52:22 - 00:02:53:13
Well,
00:02:53:13 - 00:02:54:08
in the middle of Covid
00:02:54:08 - 00:02:54:20
that I started
00:02:54:20 - 00:02:55:10
getting involved
00:02:55:10 - 00:02:56:05
in student ministry.
00:02:56:05 - 00:02:57:10
And,
00:02:57:10 - 00:02:59:06
I didn't have
00:02:59:06 - 00:03:01:10
too many platforms.
00:03:01:10 - 00:03:02:12
And my first church
00:03:02:12 - 00:03:03:10
was social media,
00:03:03:10 - 00:03:06:02
mostly through Facebook.
00:03:06:02 - 00:03:07:19
I had that's pretty
00:03:07:19 - 00:03:08:21
much it for my first church.
00:03:08:21 - 00:03:10:06
And I mostly connected
00:03:10:06 - 00:03:12:09
with parents on that platform.
00:03:12:09 - 00:03:14:06
and I realized
00:03:14:06 - 00:03:15:03
that probably wasn't
00:03:15:03 - 00:03:16:02
a strength.
00:03:16:02 - 00:03:18:23
so here, though,
00:03:18:23 - 00:03:20:08
I would say that I've,
00:03:20:08 - 00:03:22:08
I've kind of adapted, adopted,
00:03:22:08 - 00:03:25:09
Instagram, Facebook.
00:03:25:09 - 00:03:26:24
I created a TikTok.
00:03:26:24 - 00:03:27:13
And Nick,
00:03:27:13 - 00:03:28:16
I know you're so passionate
00:03:28:16 - 00:03:29:09
about YouTube,
00:03:29:09 - 00:03:30:04
me and Jessica have been
00:03:30:04 - 00:03:30:20
talking recently,
00:03:30:20 - 00:03:31:13
my wife,
00:03:31:13 - 00:03:32:13
about the idea
00:03:32:13 - 00:03:33:19
of getting on YouTube here
00:03:33:19 - 00:03:34:01
soon,
00:03:34:01 - 00:03:34:18
just because I feel like
00:03:34:18 - 00:03:35:24
that'd be a bigger,
00:03:35:24 - 00:03:37:02
overall
00:03:37:02 - 00:03:38:06
reach for our students
00:03:38:06 - 00:03:40:06
to, to have us on YouTube.
00:03:40:06 - 00:03:42:02
But I'm not super connect.
00:03:42:02 - 00:03:42:24
I wasn't super connected
00:03:42:24 - 00:03:44:08
initially to social media.
00:03:44:08 - 00:03:45:18
I would say that.
00:03:45:18 - 00:03:48:12
So what was the
00:03:48:12 - 00:03:49:09
What would you say was
00:03:49:09 - 00:03:49:22
the driving force
00:03:49:22 - 00:03:50:24
or the catalyst
00:03:50:24 - 00:03:52:11
to get you connected
00:03:52:11 - 00:03:53:12
to some of those things?
00:03:53:12 - 00:03:55:08
Like what was your “aha” moment?
00:03:55:08 - 00:03:57:09
If there was one? 
00:03:57:09 - 00:03:58:19
well, I think seeing you,
00:03:58:19 - 00:03:59:09
like, super
00:03:59:09 - 00:04:00:02
passionate about it
00:04:00:02 - 00:04:01:08
and watching your podcast
00:04:01:08 - 00:04:02:11
really, honestly like,
00:04:02:11 - 00:04:03:11
and your
00:04:03:11 - 00:04:05:03
different videos and clips
00:04:05:03 - 00:04:05:23
on like TikTok and stuff
00:04:05:23 - 00:04:06:23
on like TikTok and stuff
00:04:06:23 - 00:04:07:20
of how important
00:04:07:20 - 00:04:09:04
social media is
00:04:09:04 - 00:04:10:11
kind of drives me
00:04:10:11 - 00:04:11:17
to make sure I have that.
00:04:11:17 - 00:04:12:21
And like really,
00:04:12:21 - 00:04:13:10
a lot of that
00:04:13:10 - 00:04:14:12
is truly
00:04:14:12 - 00:04:16:18
from like your passion for it.
00:04:16:18 - 00:04:18:05
And I'm seeing other leaders
00:04:18:05 - 00:04:19:04
saying, hey, you know, like,
00:04:19:04 - 00:04:20:02
this is a new era.
00:04:20:02 - 00:04:21:17
It's no longer like
00:04:21:17 - 00:04:22:03
you're not going
00:04:22:03 - 00:04:22:20
to meet in person
00:04:22:20 - 00:04:24:14
as naturally and as, as,
00:04:24:14 - 00:04:25:21
as often as you like.
00:04:25:21 - 00:04:26:15
And there's going to be kids
00:04:26:15 - 00:04:27:14
that don't make it every week.
00:04:27:14 - 00:04:28:07
So it's like
00:04:28:07 - 00:04:28:22
it's good for them
00:04:28:22 - 00:04:29:04
to have
00:04:29:04 - 00:04:30:05
some sort of
00:04:30:05 - 00:04:31:22
avenue of seeing,
00:04:31:22 - 00:04:33:18
some of the stuff
00:04:33:18 - 00:04:34:13
that we're talking about,
00:04:34:13 - 00:04:36:03
even if it's just like a recap
00:04:36:03 - 00:04:36:15
or whatever,
00:04:36:15 - 00:04:37:13
just to kind of give them
00:04:37:13 - 00:04:38:06
a basis of
00:04:38:06 - 00:04:39:21
what we're talking about. So.
00:04:39:21 - 00:04:40:22
Yeah, no doubt
00:04:40:22 - 00:04:42:08
I would agree
00:04:42:08 - 00:04:45:20
But that feels obvious, maybe
00:04:45:20 - 00:04:50:03
So tell people
00:04:50:03 - 00:04:51:14
I think it was helpful
00:04:51:14 - 00:04:52:12
Because you’re a guy
00:04:52:12 - 00:04:54:24
Who is like
00:04:54:24 - 00:04:57:04
What I would deem as
00:04:57:04 - 00:04:59:04
like a lot of other youth pastors in America
00:04:59:04 - 00:05:00:10
You’re just kinda like
00:05:00:10 - 00:05:02:23
jumping from week to week
00:05:02:23 - 00:05:03:24
program to program
00:05:03:24 - 00:05:05:18
like making sure you got a game
00:05:05:18 - 00:05:06:18
making sure you got a message
00:05:06:18 - 00:05:07:22
making sure you got a small group
00:05:07:22 - 00:05:08:09
making sure you got enough leaders
00:05:08:09 - 00:05:08:24
making sure you got enough leaders
00:05:08:24 - 00:05:09:24
like all the things
00:05:09:24 - 00:05:12:12
all the like whirlwind
00:05:12:12 - 00:05:15:14
elements of just being a youth pastor
00:05:15:14 - 00:05:17:11
and then
00:05:17:11 - 00:05:18:24
you got someone like me
00:05:18:24 - 00:05:20:17
who’s telling you
00:05:20:17 - 00:05:21:20
“you need to get on social media”
00:05:21:20 - 00:05:23:08
“you need to get on social media”
00:05:23:08 - 00:05:25:19
speak to somebody
00:05:25:19 - 00:05:27:22
who’s in the space that you were
00:05:27:22 - 00:05:29:17
a year, year and a half ago
00:05:29:17 - 00:05:30:23
that’s like
00:05:30:23 - 00:05:32:20
“Yeah that sounds awesome”
00:05:32:20 - 00:05:33:23
“I would love to”
00:05:33:23 - 00:05:35:24
“There’s no way I could ever do it!”
00:05:35:24 - 00:05:37:20
“It’s too hard”
00:05:37:20 - 00:05:38:18
“It’s too much”
00:05:38:18 - 00:05:39:11
It’s too...
00:05:39:11 - 00:05:40:19
Whatever. Fill in whatever
00:05:40:19 - 00:05:42:16
blank of why it’s
00:05:42:16 - 00:05:43:18
why it’s not
00:05:43:18 - 00:05:46:02
gonna be achievable or possible
00:05:46:02 - 00:05:48:02
talk to somebody who’s in that
00:05:48:02 - 00:05:49:03
in that sorta space
00:05:49:03 - 00:05:50:15
like you were not too long ago
00:05:50:15 - 00:05:50:21
Yeah.
00:05:50:21 - 00:05:52:16
Well, there is a way to
00:05:52:16 - 00:05:53:11
connect all your
00:05:53:11 - 00:05:54:14
social media platforms
00:05:54:14 - 00:05:56:01
so that when you post on
00:05:56:01 - 00:05:56:23
it, posts on all of them,
00:05:56:23 - 00:05:57:08
I think that's
00:05:57:08 - 00:05:58:08
a big part of it.
00:05:58:08 - 00:05:58:22
And honestly,
00:05:58:22 - 00:05:59:22
I don't even
00:05:59:22 - 00:06:00:23
like for some things.
00:06:00:23 - 00:06:02:01
Like for my pictures,
00:06:02:01 - 00:06:03:13
it goes from Instagram
00:06:03:13 - 00:06:04:00
to Facebook.
00:06:04:00 - 00:06:04:15
They're connected.
00:06:04:15 - 00:06:05:06
But for some reason
00:06:05:06 - 00:06:06:23
whenever I do a reel or video,
00:06:06:23 - 00:06:07:13
they're not.
00:06:07:13 - 00:06:08:06
So I have to go in
00:06:08:06 - 00:06:08:24
and do it myself.
00:06:08:24 - 00:06:09:07
Somehow.
00:06:09:07 - 00:06:09:23
I'll have to
00:06:09:23 - 00:06:10:21
figure all that stuff out.
00:06:10:21 - 00:06:12:02
But,
00:06:12:02 - 00:06:12:22
that's a part of
00:06:12:22 - 00:06:13:06
it is like,
00:06:13:06 - 00:06:14:06
if you haven't connected in
00:06:14:06 - 00:06:15:12
some way to the same email
00:06:15:12 - 00:06:16:16
and to the same connection,
00:06:16:16 - 00:06:17:24
like you can link it
00:06:17:24 - 00:06:19:12
so that when you post on one,
00:06:19:12 - 00:06:20:23
it goes to all of them.
00:06:20:23 - 00:06:21:11
And honestly,
00:06:21:11 - 00:06:22:01
like not
00:06:22:01 - 00:06:23:24
everyone sees each platform
00:06:23:24 - 00:06:24:18
and sometimes they do.
00:06:24:18 - 00:06:25:21
And that's okay.
00:06:25:21 - 00:06:26:10
But I think it's
00:06:26:10 - 00:06:28:06
just so important to know
00:06:28:06 - 00:06:30:08
that kids are on,
00:06:30:08 - 00:06:31:05
students are on
00:06:31:05 - 00:06:32:04
these platforms,
00:06:32:04 - 00:06:32:22
and they're
00:06:32:22 - 00:06:34:11
looking for inspiration,
00:06:34:11 - 00:06:35:20
they're looking for hope,
00:06:35:20 - 00:06:36:13
and it's our way
00:06:36:13 - 00:06:38:08
to kind of minister to people
00:06:38:08 - 00:06:39:05
through the social
00:06:39:05 - 00:06:40:03
media platforms
00:06:40:03 - 00:06:41:05
that God has
00:06:41:05 - 00:06:42:03
really entrusted us
00:06:42:03 - 00:06:43:04
with as youth pastors,
00:06:43:04 - 00:06:44:07
if we're on them,
00:06:44:07 - 00:06:44:24
to do
00:06:44:24 - 00:06:45:22
the right things on their
00:06:45:22 - 00:06:47:16
not just not just,
00:06:47:16 - 00:06:48:14
and it's
00:06:48:14 - 00:06:49:16
good to have fun things
00:06:49:16 - 00:06:50:20
and different activities
00:06:50:20 - 00:06:51:05
and different
00:06:51:05 - 00:06:52:05
like kind of goofy
00:06:52:05 - 00:06:53:19
things for kids to kind of,
00:06:53:19 - 00:06:55:17
you know, be by.
00:06:55:17 - 00:06:57:00
But it's also good to have,
00:06:57:00 - 00:06:57:17
you know,
00:06:57:17 - 00:06:58:19
content
00:06:58:19 - 00:06:59:21
that could inspire
00:06:59:21 - 00:07:01:03
and change lives.
00:07:01:03 - 00:07:02:04
and I, I've seen,
00:07:02:04 - 00:07:03:24
aspects of both,
00:07:03:24 - 00:07:05:00
you know, so it's good.
00:07:05:00 - 00:07:05:16
Yep.
00:07:05:16 - 00:07:07:09
So like that’s like the big
00:07:07:09 - 00:07:09:15
picture reason.
00:07:09:15 - 00:07:10:15
Students are on it...
00:07:10:15 - 00:07:11:24
We should be on there...
00:07:11:24 - 00:07:14:00
helping redeem those moments
00:07:14:00 - 00:07:15:19
I like to think about
00:07:15:19 - 00:07:17:21
in the Bible
00:07:17:21 - 00:07:19:16
the Apostle Paul was using like
00:07:19:16 - 00:07:20:13
pen and paper
00:07:20:13 - 00:07:22:07
and then like mail carriers
00:07:22:07 - 00:07:23:11
to like get his message across
00:07:23:11 - 00:07:26:09
today I would envision that
00:07:26:09 - 00:07:28:17
He would be using something like digital
00:07:28:17 - 00:07:29:14
Exactly.
00:07:29:14 - 00:07:30:22
Pretty vigorously
00:07:30:22 - 00:07:32:04
to get his message across
00:07:33:05 - 00:07:36:09
So that’s the big picture, “why”
00:07:36:09 - 00:07:36:22
Yeah, Yeah
00:07:36:22 - 00:07:38:08
Students are there, It’s important
00:07:38:08 - 00:07:40:03
Talk about like
00:07:40:03 - 00:07:42:23
What it took from just like time management
00:07:42:23 - 00:07:44:21
Talk about what it took from like
00:07:44:21 - 00:07:47:24
platform understanding
00:07:47:24 - 00:07:50:07
You, I feel like
00:07:50:07 - 00:07:51:02
correct me if I’m wrong, but
00:07:51:02 - 00:07:52:07
I feel like you had to
00:07:52:07 - 00:07:54:05
get to know how to use
00:07:54:05 - 00:07:55:11
a lot of these tools
00:07:55:11 - 00:07:57:14
talk to someone who may be
00:07:57:14 - 00:07:58:09
in the space
00:07:58:09 - 00:08:00:03
“I want to- I don’t even know what
00:08:00:03 - 00:08:01:07
to do. Or how to do it.”
00:08:01:07 - 00:08:02:16
Or like what’s even
00:08:02:16 - 00:08:03:07
possible
00:08:03:07 - 00:08:04:11
Or what ever I should do.
00:08:04:11 - 00:08:06:07
Like get real practical
00:08:06:07 - 00:08:06:18
You know,
00:08:06:18 - 00:08:08:12
I think
00:08:08:12 - 00:08:10:00
it doesn't take as much time
00:08:10:00 - 00:08:10:15
as you think.
00:08:10:15 - 00:08:11:09
I mean, yes,
00:08:11:09 - 00:08:12:05
creating the video.
00:08:12:05 - 00:08:13:05
I mean, you never,
00:08:13:05 - 00:08:14:14
I think, was like
00:08:14:14 - 00:08:15:16
creating a short
00:08:15:16 - 00:08:16:19
or like a reel.
00:08:16:19 - 00:08:18:05
You never want to make a reel
00:08:18:05 - 00:08:19:10
any longer than a minute
00:08:19:10 - 00:08:20:21
or so like that.
00:08:20:21 - 00:08:21:11
So you really
00:08:21:11 - 00:08:22:05
it doesn't take that long
00:08:22:05 - 00:08:22:23
to create that video.
00:08:22:23 - 00:08:23:12
If you could do it in
00:08:23:12 - 00:08:24:13
1 or 2 takes, like it's
00:08:24:13 - 00:08:25:22
not a big deal with that.
00:08:25:22 - 00:08:26:24
And then
00:08:26:24 - 00:08:28:11
that's a big part of,
00:08:28:11 - 00:08:29:10
what students look at.
00:08:29:10 - 00:08:29:24
They don't watch
00:08:29:24 - 00:08:31:00
like long videos.
00:08:31:00 - 00:08:31:16
They're not going to watch
00:08:31:16 - 00:08:32:20
a 20 minute video.
00:08:32:20 - 00:08:33:13
But if you can keep it
00:08:33:13 - 00:08:34:10
a minute, you know,
00:08:34:10 - 00:08:35:10
that's more realistic
00:08:35:10 - 00:08:36:19
for them to kind of,
00:08:36:19 - 00:08:37:19
you know, dive into it
00:08:37:19 - 00:08:39:15
and interact with it.
00:08:39:15 - 00:08:39:23
and I think
00:08:39:23 - 00:08:40:07
a lot of
00:08:40:07 - 00:08:42:00
it is like interaction,
00:08:42:00 - 00:08:43:08
like if you, you know,
00:08:43:08 - 00:08:44:00
what did you learn from
00:08:44:00 - 00:08:44:12
this video?
00:08:44:12 - 00:08:45:14
You know, make comment in the
00:08:45:14 - 00:08:47:03
in the comments, tell us who
00:08:47:03 - 00:08:49:04
who won this in this game or
00:08:49:04 - 00:08:49:22
and I don't think it's
00:08:49:22 - 00:08:51:01
I don't think it's,
00:08:51:01 - 00:08:54:20
it's as much it's not as time
00:08:54:20 - 00:08:55:19
consuming as you think.
00:08:55:19 - 00:08:56:22
It's I mean,
00:08:56:22 - 00:08:58:00
some people are
00:08:58:00 - 00:08:58:21
slower than others
00:08:58:21 - 00:08:59:08
and some people
00:08:59:08 - 00:09:00:04
are faster than others
00:09:00:04 - 00:09:01:00
at getting stuff done.
00:09:01:00 - 00:09:02:03
But once you kind of
00:09:02:03 - 00:09:02:24
get the bearings
00:09:02:24 - 00:09:04:08
and the grip
00:09:04:08 - 00:09:05:04
on, on different
00:09:05:04 - 00:09:06:05
like ways of doing things,
00:09:06:05 - 00:09:06:14
and you're in
00:09:06:14 - 00:09:08:06
kind of your groove on things,
00:09:08:06 - 00:09:09:12
it becomes pretty natural
00:09:09:12 - 00:09:10:09
and second nature
00:09:10:09 - 00:09:12:00
and pretty fast stuff done.
00:09:12:00 - 00:09:13:07
I do a kind of a good amount
00:09:13:07 - 00:09:14:05
of social media stuff,
00:09:14:05 - 00:09:15:10
with even both worship
00:09:15:10 - 00:09:17:01
and youth a little bit.
00:09:17:01 - 00:09:18:06
Not as much with worship,
00:09:18:06 - 00:09:19:10
but some.
00:09:19:10 - 00:09:20:03
And it's like
00:09:20:03 - 00:09:20:21
it's really
00:09:20:21 - 00:09:22:21
it doesn't take that much time
00:09:22:21 - 00:09:25:07
to, to post stuff, I think.
00:09:25:07 - 00:09:26:17
yeah, that's that's
00:09:26:17 - 00:09:28:03
an encouraging thing
00:09:28:03 - 00:09:28:17
to think about.
00:09:28:17 - 00:09:29:12
It's like
00:09:29:12 - 00:09:30:06
it's not going to take
00:09:30:06 - 00:09:30:22
you forever
00:09:30:22 - 00:09:32:01
to get a couple posts
00:09:32:01 - 00:09:33:14
out, a day
00:09:33:14 - 00:09:35:07
or maybe several week.
00:09:35:07 - 00:09:36:01
I think it's good to have
00:09:36:01 - 00:09:37:11
at least one a day or,
00:09:37:11 - 00:09:38:24
you know, multiple a week.
00:09:38:24 - 00:09:39:14
So you can kind of
00:09:39:14 - 00:09:40:16
get keep interacting
00:09:40:16 - 00:09:41:06
with your students.
00:09:41:06 - 00:09:43:02
So I don't know,
00:09:43:02 - 00:09:43:24
is that what kind of answering
00:09:43:24 - 00:09:45:19
your question? Okay.
00:09:45:19 - 00:09:46:08
Yeah, for sure.
00:09:46:08 - 00:09:48:09
I mean there’s like...
00:09:48:09 - 00:09:50:18
I can’t remember, exactly
00:09:50:18 - 00:09:52:19
I’m trying to look it up right now
00:09:52:19 - 00:09:54:04
But there’s a book, the concept
00:09:54:04 - 00:09:55:04
is called like “1,000 Hours”
00:09:55:04 - 00:09:57:05
Maybe it’s 100 hours
00:09:57:05 - 00:09:59:06
I’ll put the link in the
00:09:59:06 - 00:10:00:11
shownotes if you’re interested
00:10:00:11 - 00:10:01:06
I’ll figure it out
00:10:01:06 - 00:10:03:07
But the concept
00:10:03:07 - 00:10:04:09
is like
00:10:04:09 - 00:10:06:10
No one is gonna be good at anything
00:10:06:10 - 00:10:07:01
until they spend
00:10:07:01 - 00:10:08:01
some time on it.
00:10:08:01 - 00:10:09:22
And so if you feel intimidated
00:10:09:22 - 00:10:10:21
by something
00:10:10:21 - 00:10:11:15
of course you’re gonna
00:10:11:15 - 00:10:12:13
feel intimidated by something
00:10:12:13 - 00:10:13:07
new. It’s new!
00:10:13:07 - 00:10:15:16
That’s what new stuff does
00:10:15:16 - 00:10:16:16
None of us are good
00:10:16:16 - 00:10:18:17
at new stuff right away
00:10:18:17 - 00:10:20:12
And I think it’s really telling
00:10:20:12 - 00:10:23:17
to your point
00:10:23:17 - 00:10:24:15
You were in that boat
00:10:24:15 - 00:10:25:00
And you were like:
00:10:25:00 - 00:10:27:15
“I don’t know”
00:10:27:15 - 00:10:28:21
Just to shed a little bit of light
00:10:28:21 - 00:10:30:02
When I was telling you
00:10:30:02 - 00:10:31:04
you should
00:10:31:04 - 00:10:31:23
dive into some of this stuff
00:10:31:23 - 00:10:32:10
You were like:
00:10:32:10 - 00:10:33:22
“I don’t know man...”
00:10:33:22 - 00:10:35:10
“I don’t really do that type of st-”
00:10:35:10 - 00:10:36:22
“I don’t really do TikTok”
00:10:36:22 - 00:10:38:14
“I don’t really do any videos”
00:10:38:14 - 00:10:40:01
And I was just like:
00:10:40:01 - 00:10:41:18
“Hey just try it. It’s not that hard.”
00:10:41:18 - 00:10:42:11
Yeah.
00:10:42:11 - 00:10:43:05
And so to hear you say now
00:10:43:05 - 00:10:44:15
a year and something later
00:10:44:15 - 00:10:46:04
“It’s not
00:10:46:04 - 00:10:47:05
doesn’t take as much time.
00:10:47:05 - 00:10:48:05
as you might think.”
00:10:48:05 - 00:10:49:09
Yeah.
00:10:49:09 - 00:10:52:14
That’s a good word on that
00:10:52:14 - 00:10:53:12
The more time you
00:10:53:12 - 00:10:54:10
spend on something
00:10:54:10 - 00:10:55:19
the better you’re gonna get with it.
00:10:55:19 - 00:10:56:14
Yeah.
00:10:56:14 - 00:10:57:07
And so like
00:10:57:07 - 00:10:58:14
I had one of our
00:10:58:14 - 00:10:59:11
interns yesterday, say
00:10:59:11 - 00:11:00:04
something about
00:11:00:04 - 00:11:01:15
like video editing
00:11:01:15 - 00:11:01:24
She was like
00:11:01:24 - 00:11:04:11
“I wanna help you edit video”
00:11:04:11 - 00:11:06:23
“I wanna do more video editing.”
00:11:06:23 - 00:11:08:07
cuz she also wants to learn
00:11:08:07 - 00:11:09:15
And I just looked at her
00:11:09:15 - 00:11:10:01
I was like:
00:11:10:01 - 00:11:11:02
“You just gotta do it.”
00:11:11:02 - 00:11:11:15
Yeah.
00:11:11:15 - 00:11:13:00
Like doing it is the key
00:11:13:00 - 00:11:13:22
Sit down with it
00:11:13:22 - 00:11:14:19
And the more you like
00:11:14:19 - 00:11:16:05
sit down with it, spend time on it.
00:11:16:05 - 00:11:18:08
The more you can get it done
00:11:18:08 - 00:11:18:21
Yeah.
00:11:18:21 - 00:11:20:00
I've learned on my phone
00:11:20:00 - 00:11:20:15
cap cut.
00:11:20:15 - 00:11:21:08
The free version.
00:11:21:08 - 00:11:23:12
Even like it does wonders
00:11:23:12 - 00:11:24:11
for a lot of things.
00:11:24:11 - 00:11:25:15
Like there's
00:11:25:15 - 00:11:26:13
there's a pro version
00:11:26:13 - 00:11:27:06
that probably costs,
00:11:27:06 - 00:11:27:23
but, like,
00:11:27:23 - 00:11:29:05
even the free version
00:11:29:05 - 00:11:31:17
has given me, like, a lot of,
00:11:31:17 - 00:11:32:09
you know, help.
00:11:32:09 - 00:11:33:02
And there's not a lot
00:11:33:02 - 00:11:33:12
there's really
00:11:33:12 - 00:11:34:03
not a lot to it.
00:11:34:03 - 00:11:35:03
There's a lot of little things
00:11:35:03 - 00:11:35:21
you have to kind of figure out
00:11:35:21 - 00:11:36:14
what does what,
00:11:36:14 - 00:11:37:13
but once you do,
00:11:37:13 - 00:11:39:04
it's pretty easy to kind of
00:11:39:04 - 00:11:39:24
get the gist of it
00:11:39:24 - 00:11:40:22
pretty quickly.
00:11:40:22 - 00:11:41:24
So.
00:11:41:24 - 00:11:43:02
And ya know
00:11:43:02 - 00:11:43:18
what’s even fun
00:11:43:18 - 00:11:44:10
Yesterday, I had a
00:11:44:10 - 00:11:45:06
student
00:11:45:06 - 00:11:46:13
a 6th grader come in
00:11:46:13 - 00:11:48:07
and I taught him how to edit
00:11:48:07 - 00:11:49:19
videos for social media
00:11:49:19 - 00:11:50:12
Awesome,
00:11:50:12 - 00:11:50:24
And he edited two
00:11:50:24 - 00:11:51:11
cool.
00:11:51:11 - 00:11:51:23
In a 3 hour
00:11:51:23 - 00:11:52:13
period of time
00:11:52:13 - 00:11:53:19
He’d never used
00:11:53:19 - 00:11:54:11
Adobe Premiere Pro
00:11:54:11 - 00:11:55:08
It turned out pretty good?
00:11:55:08 - 00:11:56:03
The videos?
00:11:56:03 - 00:11:58:08
Yeah. I’ll post the link down below
00:11:58:08 - 00:12:00:00
You can see the student’s
00:12:00:00 - 00:12:00:11
edit
00:12:00:11 - 00:12:01:08
Awesome
00:12:01:08 - 00:12:02:06
Man, it was crispy
00:12:02:06 - 00:12:03:15
It was a crispy edit
00:12:03:15 - 00:12:04:01
Cool.
00:12:04:01 - 00:12:05:10
Shout out to him
00:12:05:10 - 00:12:07:03
Alright, so let’s...
00:12:07:03 - 00:12:09:05
Shift gears a little bit, Nate
00:12:09:05 - 00:12:10:15
And, umm
00:12:10:15 - 00:12:12:01
Talk about
00:12:12:01 - 00:12:13:01
what
00:12:13:01 - 00:12:14:12
Advantages
00:12:14:12 - 00:12:15:18
or what wins
00:12:15:18 - 00:12:16:10
you have seen
00:12:16:10 - 00:12:17:19
out of social media
00:12:17:19 - 00:12:19:07
in your group?
00:12:19:07 - 00:12:20:13
Right, what has
00:12:20:13 - 00:12:22:03
having a camera around
00:12:22:03 - 00:12:24:02
What has doing different like
00:12:24:02 - 00:12:25:06
Challenges
00:12:25:06 - 00:12:27:03
Your little like
00:12:27:03 - 00:12:28:01
devotional thoughts
00:12:28:01 - 00:12:30:09
Take it any direction you want
00:12:30:09 - 00:12:31:10
But what has
00:12:31:10 - 00:12:32:08
having these
00:12:32:08 - 00:12:33:15
having just a presence
00:12:33:15 - 00:12:34:24
on social media
00:12:34:24 - 00:12:36:11
what has it done in your mind
00:12:36:11 - 00:12:38:13
to your youth group?
00:12:38:13 - 00:12:39:04
you know, I'm
00:12:39:04 - 00:12:40:09
going to say something
00:12:40:09 - 00:12:41:20
that may be a little bit off
00:12:41:20 - 00:12:42:23
the track of this little bit,
00:12:42:23 - 00:12:44:04
but it's related to this.
00:12:44:04 - 00:12:45:03
I think I've noticed
00:12:45:03 - 00:12:46:02
a lot more people
00:12:46:02 - 00:12:47:09
outside of my ministry
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are being reached
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than just my students.
00:12:49:13 - 00:12:50:00
There's people
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that see my videos
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that that are like,
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not from our ministry,
00:12:53:13 - 00:12:54:11
that are like, inspired
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and like asking questions
00:12:55:16 - 00:12:57:05
and like, where is CSM at?
00:12:57:05 - 00:12:58:01
And all this stuff.
00:12:58:01 - 00:12:58:07
And they
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may not
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even be from around the area,
00:12:59:21 - 00:13:01:06
but they're like curious
00:13:01:06 - 00:13:02:16
and finding things.
00:13:02:16 - 00:13:03:03
And we're starting
00:13:03:03 - 00:13:04:02
to get more students now
00:13:04:02 - 00:13:05:06
and like seeing my videos
00:13:05:06 - 00:13:05:16
and being in
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and following things.
00:13:06:07 - 00:13:06:19
And actually,
00:13:06:19 - 00:13:07:10
we copied off
00:13:07:10 - 00:13:08:01
your guy's church
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one time you did this thing
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where you went up
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to students and go,
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hey, you know,
00:13:12:08 - 00:13:13:22
do you follow Cross Creek,
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your church?
00:13:14:13 - 00:13:15:00
And I go, hey,
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do you follow
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CSM on on TikTok
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or do you follow CSM
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on, you know, Instagram?
00:13:19:21 - 00:13:21:09
And they're always scrambling
00:13:21:09 - 00:13:22:20
and they show their phone
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and they either know
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who they do
00:13:24:01 - 00:13:25:01
or because of that,
00:13:25:01 - 00:13:25:24
they start following.
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You know,
00:13:27:01 - 00:13:28:19
I think it's just
00:13:28:19 - 00:13:31:03
so important to be present
00:13:31:03 - 00:13:32:01
there.
00:13:32:01 - 00:13:35:03
and, give them an avenue
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where they can
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if they missed a week
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and I, I don't always do it,
00:13:38:24 - 00:13:40:10
but I try to do a recap video
00:13:40:10 - 00:13:41:14
from the week before
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and talk
00:13:42:00 - 00:13:43:24
more about different messages.
00:13:43:24 - 00:13:47:12
And, I think they need that
00:13:47:12 - 00:13:48:00
to kind of
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if they're not there, like,
00:13:48:21 - 00:13:49:08
hey, they can
00:13:49:08 - 00:13:50:17
they can see what's going on.
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So that's, that's really good.
00:13:52:04 - 00:13:53:09
Yeah.
00:13:53:09 - 00:13:54:15
Well and it’s even like
00:13:54:15 - 00:13:55:16
Ya know
00:13:55:16 - 00:13:56:17
you even said it
00:13:56:17 - 00:13:57:18
there, like
00:13:57:18 - 00:13:59:24
just by doing like something
00:13:59:24 - 00:14:01:05
some little like
00:14:01:05 - 00:14:02:12
challenge thing
00:14:02:12 - 00:14:03:12
like it created like
00:14:03:12 - 00:14:04:01
a fun
00:14:04:01 - 00:14:04:18
Yeah.
00:14:04:18 - 00:14:05:12
moment.
00:14:05:12 - 00:14:06:02
Yeah.
00:14:06:02 - 00:14:06:17
And then if
00:14:06:17 - 00:14:07:22
you do go around
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and you’re kinda like
00:14:08:13 - 00:14:10:17
doing man on the street-style videos
00:14:10:17 - 00:14:11:07
and you’re
00:14:11:07 - 00:14:12:18
interviewing people and tryina
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catch em not following you,
00:14:14:08 - 00:14:15:07
or prove to
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people that they are following you.
00:14:17:02 - 00:14:18:24
Then later, they’re gonna look
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for that online.
00:14:20:02 - 00:14:22:03
Right? And then that’s gonna create
00:14:22:03 - 00:14:23:09
and organic moment
00:14:23:09 - 00:14:25:10
an organic shareable moment
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that they might
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show their friends
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“Hey, check this video out!”
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or something like that, right?
00:14:30:04 - 00:14:31:09
like something that they could even
00:14:31:09 - 00:14:33:02
then be proud of
00:14:33:02 - 00:14:34:05
Ya know, and so there’s
00:14:34:05 - 00:14:36:15
I think, opportunity
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Not
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just with people who don’t go to your church
00:14:39:21 - 00:14:40:18
But also,
00:14:40:18 - 00:14:42:12
with students that are
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Yeah.
00:14:43:03 - 00:14:43:17
in your youth ministry.
00:14:43:17 - 00:14:45:12
that can, ya know
00:14:45:12 - 00:14:46:14
help them feel
00:14:46:14 - 00:14:48:07
like some sort of sense of ownership
00:14:48:07 - 00:14:49:22
and some sort of like, win
00:14:49:22 - 00:14:52:06
in and through your social media
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it’s in the
00:14:53:15 - 00:14:54:21
it’s a really low
00:14:54:21 - 00:14:55:19
hanging fruit there, ya know?
00:14:55:19 - 00:14:56:05
Yeah.
00:14:56:05 - 00:14:56:11
And I
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feel like a lot of people.
00:14:57:20 - 00:14:58:14
A lot of students,
00:14:58:14 - 00:14:59:18
specifically students
00:14:59:18 - 00:15:02:00
want to see other students.
00:15:02:00 - 00:15:02:09
Sorry.
00:15:02:09 - 00:15:03:13
On videos
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and, like, in things
00:15:04:13 - 00:15:05:12
instead of just me.
00:15:05:12 - 00:15:06:10
Just Jessica.
00:15:06:10 - 00:15:07:06
That's the leader.
00:15:07:06 - 00:15:08:07
They want to see students.
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And when they see students,
00:15:09:02 - 00:15:10:02
they're more attentive
00:15:10:02 - 00:15:10:17
to watch
00:15:10:17 - 00:15:11:07
and kind of
00:15:11:07 - 00:15:12:10
participate with it
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when when they're there
00:15:13:16 - 00:15:14:02
instead of
00:15:14:02 - 00:15:14:21
just adults
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kind of sharing recaps
00:15:16:01 - 00:15:16:12
or whatever
00:15:16:12 - 00:15:18:02
that may look like, you know?
00:15:18:02 - 00:15:18:17
So I've learned that
00:15:18:17 - 00:15:19:16
kind of the hard way
00:15:19:16 - 00:15:21:09
a little bit, you know, so.
00:15:21:09 - 00:15:21:24
Yeah, for sure.
00:15:21:24 - 00:15:24:02
And we’re all just trying stuff, right?
00:15:24:02 - 00:15:26:04
Like what I did, when I moved here
00:15:26:04 - 00:15:29:20
I guess just about two years ago, now
00:15:29:20 - 00:15:31:23
when I moved here like
00:15:31:23 - 00:15:33:15
my strategy that I brought in is
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not the same strategy that I have today
00:15:35:18 - 00:15:38:04
So, as you get going
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and I think that’s a good encouragement too
00:15:40:02 - 00:15:41:07
back to the question a minute ago
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like just get started
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Yeah.
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and once you get started
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you’ll start to like uncover things
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that you didn’t know
00:15:46:08 - 00:15:46:23
Right? Like
00:15:46:23 - 00:15:47:23
a great example
00:15:47:23 - 00:15:50:14
in our context is
00:15:50:14 - 00:15:52:00
we had a resident, Caleb
00:15:52:00 - 00:15:52:18
two videos ago
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I’ll link it right here
00:15:53:05 - 00:15:54:02
Caleb
00:15:54:02 - 00:15:55:10
But he
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had this idea
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about this thing called the Social Challenge
00:15:59:02 - 00:16:00:10
and we would do a film
00:16:00:10 - 00:16:02:08
a filming of it every single Wednesday night
00:16:02:08 - 00:16:04:01
and he wanted that to be like
00:16:04:01 - 00:16:05:21
a long form version of a YouTube video
00:16:05:21 - 00:16:06:21
and so
00:16:06:21 - 00:16:08:17
we did that for a semester
00:16:08:17 - 00:16:10:15
and I mean, that, that
00:16:10:15 - 00:16:12:01
project would eat his lunch
00:16:12:01 - 00:16:13:11
cuz he would do it on a Wednesday night
00:16:13:11 - 00:16:15:00
and then he would work all day
00:16:15:00 - 00:16:16:14
on a Thursday on it
00:16:16:14 - 00:16:17:22
and he didn’t work on Fridays
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so like his whole Thursday
00:16:19:15 - 00:16:22:08
was eaten up by getting this social challenge edited
00:16:22:08 - 00:16:23:05
posted
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up and live on YouTube
00:16:25:03 - 00:16:27:03
and. But we, so we
00:16:27:03 - 00:16:29:03
killed the long-form version of it
00:16:29:03 - 00:16:30:10
because it was like the
00:16:30:10 - 00:16:32:19
time factor. Like the immediacy of it
00:16:32:19 - 00:16:35:07
But we shifted it to more short style
00:16:35:07 - 00:16:36:07
more challenge style
00:16:36:07 - 00:16:38:03
and what that’s done
00:16:38:03 - 00:16:39:12
is that has like
00:16:39:12 - 00:16:41:11
you said, that has put so many more
00:16:41:11 - 00:16:42:18
students on our
00:16:42:18 - 00:16:43:12
platform
00:16:43:12 - 00:16:45:08
so we’ve taken the same block of time
00:16:45:08 - 00:16:46:19
that we would have taken to shoot
00:16:46:19 - 00:16:47:24
one big long video
00:16:47:24 - 00:16:49:21
and we’ll just shoot like 5
00:16:49:21 - 00:16:50:06
Okay.
00:16:50:06 - 00:16:50:24
Five shorts.
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And then we can just bank them
00:16:52:15 - 00:16:54:00
And so we got em
00:16:54:00 - 00:16:54:20
Like I got in my
00:16:54:20 - 00:16:56:19
folder right now, I got like
00:16:56:19 - 00:16:57:19
5 or 6
00:16:57:19 - 00:16:59:06
of like a certain style of game
00:16:59:06 - 00:17:00:06
we call them drafts
00:17:00:06 - 00:17:01:04
and then I got 5 or 6
00:17:01:04 - 00:17:02:10
of another certain style of game
00:17:02:10 - 00:17:03:15
we call it 7 Questions
00:17:03:15 - 00:17:04:10
Yeah.
00:17:04:10 - 00:17:05:09
And so like I have
00:17:05:09 - 00:17:07:17
Some pretty like set
00:17:07:17 - 00:17:09:06
what I post every day
00:17:09:06 - 00:17:11:00
and when I post certain things
00:17:11:00 - 00:17:11:23
but like
00:17:11:23 - 00:17:13:06
when I don’t have something
00:17:13:06 - 00:17:14:19
or when I need something to kinda
00:17:14:19 - 00:17:15:08
fill the gaps
00:17:15:08 - 00:17:16:03
like I got those
00:17:16:03 - 00:17:16:08
Yeah.
00:17:16:08 - 00:17:16:11
Yeah.
00:17:16:11 - 00:17:17:01
They’re just sitting
00:17:17:01 - 00:17:17:22
right there. And so
00:17:17:22 - 00:17:20:06
we stumbled into that
00:17:20:06 - 00:17:21:18
Right? Like what we started with
00:17:21:18 - 00:17:23:03
the idea of the social challenge
00:17:23:03 - 00:17:23:24
what we started with
00:17:23:24 - 00:17:25:12
is not what it is now
00:17:25:12 - 00:17:26:01
Yeah.
00:17:26:01 - 00:17:27:09
And what’s cool, is like
00:17:27:09 - 00:17:29:08
it, in the room
00:17:29:08 - 00:17:30:13
like in our programming
00:17:30:13 - 00:17:32:02
it’s still called the same thing
00:17:32:02 - 00:17:33:02
from when it started
00:17:33:02 - 00:17:34:15
to what it is today
00:17:34:15 - 00:17:36:14
we still call it the “Social Challenge”
00:17:36:14 - 00:17:37:20
so students know what it is
00:17:37:20 - 00:17:39:16
and students know there’s an opportunity
00:17:39:16 - 00:17:40:16
for them to compete
00:17:40:16 - 00:17:41:23
and get on camera
00:17:41:23 - 00:17:43:05
and they love that stuff
00:17:43:05 - 00:17:43:20
That's awesome.
00:17:43:20 - 00:17:45:12
And it’s opt-in-able
00:17:45:12 - 00:17:46:11
though, ya know?
00:17:46:11 - 00:17:47:19
and that’s the nice part
00:17:47:19 - 00:17:49:00
is like we say, “Hey”
00:17:49:00 - 00:17:50:18
“During free time, if anyone wants
00:17:50:18 - 00:17:52:01
to come do the Social Challenge
00:17:52:01 - 00:17:53:09
we’ll be back here in this room.”
00:17:53:09 - 00:17:56:10
And so it’s not forced
00:17:56:10 - 00:17:56:19
Yeah.
00:17:56:19 - 00:17:57:06
We’re not making anyone
00:17:57:06 - 00:17:58:12
who is shy or whatever
00:17:58:12 - 00:17:59:06
have to get on it
00:17:59:06 - 00:17:59:24
But then you know
00:17:59:24 - 00:18:01:19
there’s definitely kids who DO want to be on it
00:18:01:19 - 00:18:02:12
Yeah.
00:18:02:12 - 00:18:03:19
And they’re like banging down the door
00:18:03:19 - 00:18:04:07
to get in there
00:18:04:07 - 00:18:05:00
Do you have, like,
00:18:05:00 - 00:18:06:07
the same, like,
00:18:06:07 - 00:18:07:15
smaller, kind of smaller
00:18:07:15 - 00:18:08:03
group of students
00:18:08:03 - 00:18:08:12
that always
00:18:08:12 - 00:18:09:05
want to be on videos?
00:18:09:05 - 00:18:09:23
Or do you have a pretty good
00:18:09:23 - 00:18:10:17
variety of students?
00:18:10:17 - 00:18:11:13
I want to be on videos
00:18:11:13 - 00:18:12:12
because I feel like it's
00:18:12:12 - 00:18:13:07
kind of slim for me.
00:18:13:07 - 00:18:14:02
of kids that actually
00:18:14:02 - 00:18:16:12
want to be on video.
00:18:16:12 - 00:18:17:19
Yeah, I mean it’s
00:18:17:19 - 00:18:19:05
Yeah, I think it’s
00:18:19:05 - 00:18:20:12
the same kinda group
00:18:20:12 - 00:18:21:02
Yeah.
00:18:21:02 - 00:18:22:13
the same like middle school
00:18:22:13 - 00:18:23:02
boys
00:18:23:02 - 00:18:23:23
Yeah.
00:18:23:23 - 00:18:24:18
like the kid who edited
00:18:24:18 - 00:18:26:02
is the kid who’s always on ‘em, too.
00:18:26:03 - 00:18:26:18
Yeah yeah
00:18:26:18 - 00:18:27:08
yeah yeah.
00:18:27:08 - 00:18:28:07
Like he’s a
00:18:28:07 - 00:18:31:07
he’s very camera hungry
00:18:31:07 - 00:18:32:14
Yeah yeah.
00:18:32:14 - 00:18:33:12
And that’s ok
00:18:33:12 - 00:18:35:01
everyone’s gonna go through waves
00:18:35:01 - 00:18:35:22
this kid doesn’t
00:18:35:22 - 00:18:38:20
he’s a 6th grade-7th grade boy
00:18:38:20 - 00:18:41:03
he’s not insecure about anything
00:18:41:03 - 00:18:41:21
That's awesome
00:18:41:21 - 00:18:42:24
But like one day he will be
00:18:42:24 - 00:18:46:01
He probably won’t be that kid
00:18:46:01 - 00:18:48:10
for his entire youth ministry career
00:18:48:10 - 00:18:49:04
Right?
00:18:49:04 - 00:18:51:07
And so like, you just
00:18:51:07 - 00:18:53:13
that’s the nice part is you can offer that
00:18:53:13 - 00:18:55:00
and if you got kids
00:18:55:00 - 00:18:56:20
The other fun thing we’ve started to do
00:18:56:20 - 00:18:58:21
Beyond just
00:18:58:21 - 00:19:00:06
being on camera
00:19:00:06 - 00:19:01:17
is like helping run the camera
00:19:01:17 - 00:19:04:06
And so like maybe they don’t wanna be on the camera
00:19:04:06 - 00:19:06:04
but maybe they can be like behind the scenes
00:19:06:04 - 00:19:06:23
or edit
00:19:06:23 - 00:19:07:14
Yeah.
00:19:07:14 - 00:19:08:23
And that- students love
00:19:08:23 - 00:19:10:14
getting a chance to do that
00:19:10:14 - 00:19:12:10
And the more, I guess the older I’m getting
00:19:12:10 - 00:19:13:23
the more I’m trying to figure out, like “How can I
00:19:13:23 - 00:19:16:08
not just do student ministry
00:19:16:08 - 00:19:16:24
for students,
00:19:16:24 - 00:19:17:13
but how can I
00:19:17:13 - 00:19:19:03
let students do student ministry for students?”
00:19:19:03 - 00:19:19:23
That's good.
00:19:19:23 - 00:19:23:14
So that’s one of the things we’re trying to pursue
00:19:23:14 - 00:19:25:10
But Nate, tell me what
00:19:25:10 - 00:19:27:12
in your context has
00:19:27:12 - 00:19:30:13
been the most fun, or most effective thing?
00:19:30:13 - 00:19:31:08
that you’ve done
00:19:31:08 - 00:19:32:19
just with regard to digital
00:19:32:19 - 00:19:33:11
it doesn’t have to be
00:19:33:11 - 00:19:35:18
social media- anything, it can be anything
00:19:35:18 - 00:19:38:09
any sort of thing in the digital space
00:19:38:09 - 00:19:40:04
Well, I'll be honest.
00:19:40:04 - 00:19:41:16
I've really recently
00:19:41:16 - 00:19:43:10
kind of started a. And this.
00:19:43:10 - 00:19:43:22
I don't even know
00:19:43:22 - 00:19:44:18
if you consider this
00:19:44:18 - 00:19:45:11
what you're looking at,
00:19:45:11 - 00:19:47:17
but I started a Snapchat,
00:19:47:17 - 00:19:50:03
group with our students,
00:19:50:03 - 00:19:51:12
and I go, hey, invite.
00:19:51:12 - 00:19:53:00
And that's a it's
00:19:53:00 - 00:19:53:24
me social media
00:19:53:24 - 00:19:54:20
invite
00:19:54:20 - 00:19:56:00
anyone that is
00:19:56:00 - 00:19:57:19
that is not that
00:19:57:19 - 00:19:59:01
I don't have access to
00:19:59:01 - 00:20:00:16
into this group chat.
00:20:00:16 - 00:20:01:19
And people are just adding
00:20:01:19 - 00:20:02:15
people as we go.
00:20:02:15 - 00:20:03:12
And as soon as I add
00:20:03:12 - 00:20:03:24
someone else
00:20:03:24 - 00:20:04:16
and they have friends
00:20:04:16 - 00:20:06:06
that are from CSM, I'm them.
00:20:06:06 - 00:20:06:22
And it's like
00:20:06:22 - 00:20:08:00
the group is grown,
00:20:08:00 - 00:20:08:17
but the more people
00:20:08:17 - 00:20:09:02
that are in there,
00:20:09:02 - 00:20:10:04
the more it gets blown up.
00:20:10:04 - 00:20:10:22
It's been fun to
00:20:10:22 - 00:20:11:13
just kind of see it
00:20:11:13 - 00:20:12:18
expand slowly
00:20:12:18 - 00:20:13:08
throughout
00:20:13:08 - 00:20:14:15
the last couple weeks.
00:20:14:15 - 00:20:14:21
That's
00:20:14:21 - 00:20:15:04
something that
00:20:15:04 - 00:20:16:01
I'm excited about
00:20:16:01 - 00:20:17:06
because it's like it's
00:20:17:06 - 00:20:18:08
a different way of connecting.
00:20:18:08 - 00:20:19:04
We have GroupMe
00:20:19:04 - 00:20:19:19
and we connect through
00:20:19:19 - 00:20:20:24
GroupMe mainly,
00:20:20:24 - 00:20:22:00
but I think Snapchat
00:20:22:00 - 00:20:22:23
should have a funner,
00:20:22:23 - 00:20:25:07
like fun, fun way to like
00:20:25:07 - 00:20:26:12
send funny pictures
00:20:26:12 - 00:20:27:15
and whatever.
00:20:27:15 - 00:20:28:16
Like you can best group
00:20:28:16 - 00:20:29:10
like this
00:20:29:10 - 00:20:30:23
kid was blown it up
00:20:30:23 - 00:20:32:11
with with like
00:20:32:11 - 00:20:33:24
filters of people's faces
00:20:33:24 - 00:20:35:09
being all distorted and stuff.
00:20:35:09 - 00:20:36:23
And just as he's being goofy
00:20:36:23 - 00:20:37:19
and I don't know
00:20:37:19 - 00:20:38:13
if that answers your question
00:20:38:13 - 00:20:39:08
the way you wanted me to,
00:20:39:08 - 00:20:40:14
but it's just, you know.
00:20:40:14 - 00:20:41:03
Yeah, no, it’s great!
00:20:41:03 - 00:20:42:02
I mean it’s
00:20:42:02 - 00:20:43:01
that’s the thing, like
00:20:43:01 - 00:20:44:09
every church is different, right?
00:20:44:09 - 00:20:45:17
So I’m not going into this with any sorta
00:20:45:17 - 00:20:46:19
like agenda
00:20:46:19 - 00:20:47:09
I’m just tryina get
00:20:47:09 - 00:20:50:04
to know what real youth pastors
00:20:50:04 - 00:20:51:14
and real churches are doing
00:20:51:14 - 00:20:53:12
like to connect with students
00:20:53:12 - 00:20:55:00
and that’s a great example, because
00:20:55:00 - 00:20:57:10
youth ministry 15 years ago
00:20:57:10 - 00:20:58:06
like you don’t have that
00:20:58:06 - 00:20:58:16
opportunity
00:20:58:16 - 00:20:59:10
Yeah. Yeah, yeah, yeah.
00:20:59:10 - 00:21:01:02
Whether
00:21:01:02 - 00:21:02:09
Cuz like our church
00:21:02:09 - 00:21:03:18
doesn’t let us use Snapchat
00:21:03:18 - 00:21:04:10
Oh, really?
00:21:04:10 - 00:21:06:01
Whether it’s Snapchat
00:21:06:01 - 00:21:07:10
or whether it’s GroupMe
00:21:07:10 - 00:21:08:16
or whether it’s a Group Message
00:21:08:16 - 00:21:11:09
or whether it’s an Instagram DM Group
00:21:12:15 - 00:21:13:18
The concept
00:21:13:18 - 00:21:14:22
is a group message
00:21:14:22 - 00:21:15:14
Yeah.
00:21:15:14 - 00:21:17:15
You and I, if we were youth pastors
00:21:17:15 - 00:21:18:14
fifteen years ago
00:21:18:14 - 00:21:20:12
we don’t have that opportunity
00:21:20:12 - 00:21:21:01
Yeah.
00:21:21:01 - 00:21:22:11
That doesn’t exist
00:21:22:11 - 00:21:24:19
And so, that’s why I say
00:21:24:19 - 00:21:26:19
it’s so important for youth pastors to just
00:21:26:19 - 00:21:27:22
figure something out, because
00:21:27:22 - 00:21:29:19
look at that opportunity
00:21:29:19 - 00:21:31:06
like you have a chance to
00:21:31:06 - 00:21:32:23
message your students
00:21:32:23 - 00:21:34:22
on like a Tuesday morning
00:21:34:22 - 00:21:35:12
Yeah.
00:21:35:12 - 00:21:36:06
like otherwise you would have
00:21:36:06 - 00:21:37:03
had to wait for them to
00:21:37:03 - 00:21:37:17
Yeah.
00:21:37:17 - 00:21:38:17
come to you
00:21:38:17 - 00:21:40:01
to be a captive audience
00:21:40:01 - 00:21:40:12
Yeah.
00:21:40:12 - 00:21:42:03
But now we have the ability to
00:21:42:03 - 00:21:43:14
And there’s like
00:21:43:14 - 00:21:45:09
there’s checks and balances within that
00:21:45:09 - 00:21:47:01
and there’s times where that can get abused
00:21:47:01 - 00:21:48:11
but at the end of the day, like
00:21:48:11 - 00:21:50:00
The opportunity that we have is fantastic
00:21:50:00 - 00:21:50:09
Yeah.
00:21:50:09 - 00:21:51:20
So, it’s
00:21:51:20 - 00:21:53:19
Important I think to lean into that
00:21:53:19 - 00:21:54:21
We should ask our dad
00:21:54:21 - 00:21:55:13
how he did that
00:21:55:13 - 00:21:56:18
when he was a youth pastor.
00:21:56:18 - 00:21:58:05
You know, just to see for him.
00:21:58:05 - 00:21:59:02
Fifteen years ago?
00:21:59:02 - 00:21:59:08
What?
00:21:59:08 - 00:22:00:05
Because he was doing it. What?
00:22:00:05 - 00:22:01:05
It was like not many.
00:22:01:05 - 00:22:02:05
There wasn't cell phones,
00:22:02:05 - 00:22:02:12
you know.
00:22:02:12 - 00:22:03:08
So how do you.
00:22:03:08 - 00:22:04:16
Well yeah, you just didn’t
00:22:04:16 - 00:22:05:16
do a group chat
00:22:05:16 - 00:22:06:03
Yeah.
00:22:06:03 - 00:22:08:00
It was all about the in-person
00:22:08:00 - 00:22:08:12
It was.
00:22:08:12 - 00:22:09:01
Yeah.
00:22:09:01 - 00:22:11:08
And that’s the struggle
00:22:11:08 - 00:22:13:14
Right? Like the struggle now
00:22:13:14 - 00:22:14:22
sometimes when
00:22:14:22 - 00:22:16:07
you introduce an idea of digital
00:22:16:07 - 00:22:18:13
there may be an older
00:22:18:13 - 00:22:21:03
generation or demographic
00:22:21:03 - 00:22:24:00
that remembers it done a different way
00:22:24:00 - 00:22:26:19
And no shade on that or them
00:22:26:19 - 00:22:28:06
but the fact is we just
00:22:28:06 - 00:22:29:14
live in a different day
00:22:29:14 - 00:22:30:21
And so
00:22:30:21 - 00:22:33:02
and whatever
00:22:33:02 - 00:22:36:12
And so however they were doing things before
00:22:36:12 - 00:22:39:03
teenagers have zero concept of that today
00:22:39:03 - 00:22:39:08
Yeah.
00:22:39:08 - 00:22:39:21
Yeah, yeah.
00:22:39:21 - 00:22:41:09
They are digital natives
00:22:41:09 - 00:22:42:15
and digital dependents
00:22:42:15 - 00:22:44:07
And so to
00:22:44:07 - 00:22:45:12
not have something
00:22:45:12 - 00:22:48:04
Right? And that’s the thing when I hear arguments
00:22:48:04 - 00:22:49:11
from youth pastors who say:
00:22:49:11 - 00:22:50:20
“Well, I don’t use social”
00:22:50:20 - 00:22:52:08
“Well do you have a group chat?”
00:22:52:08 - 00:22:53:08
“Well yeah we have a group chat!”
00:22:53:08 - 00:22:54:22
“Well, you’re doing something!”
00:22:54:22 - 00:22:56:10
You’re not doing nothing
00:22:56:10 - 00:22:57:24
And so there’s
00:22:57:24 - 00:23:00:08
That’s the thing I love, I love that
00:23:00:08 - 00:23:02:17
the sky is legitimately the limit
00:23:02:17 - 00:23:05:06
Wherever your creativity will lead you
00:23:05:06 - 00:23:06:06
in today’s day-in-age
00:23:06:06 - 00:23:07:19
you can do
00:23:07:19 - 00:23:08:17
you can do anything
00:23:08:17 - 00:23:10:12
Right? And it can be
00:23:10:12 - 00:23:12:19
as robust of a strategy as you want
00:23:12:19 - 00:23:13:24
or it can be as like
00:23:13:24 - 00:23:16:14
paired down and focused on your kids
00:23:16:14 - 00:23:18:21
Both are great, I think
00:23:18:21 - 00:23:19:17
Yeah.
00:23:19:17 - 00:23:21:14
So last thing, Nate
00:23:21:14 - 00:23:23:03
How do you
00:23:23:03 - 00:23:24:15
know something’s working?
00:23:24:15 - 00:23:27:08
Like when you post something
00:23:27:08 - 00:23:29:07
Or- how do you know when like
00:23:29:07 - 00:23:31:11
that was good. That was a win?
00:23:31:11 - 00:23:33:13
What are some of the things that
00:23:33:13 - 00:23:34:24
you look for, whether it be
00:23:34:24 - 00:23:37:03
like metrics, like number type things
00:23:37:03 - 00:23:38:05
Or even just like
00:23:38:05 - 00:23:39:17
the word on the street
00:23:39:17 - 00:23:41:06
or the scuttlebutt that you might hear like
00:23:41:06 - 00:23:43:08
in the hallways of church
00:23:43:08 - 00:23:44:12
I think I see
00:23:44:12 - 00:23:45:18
people share things.
00:23:45:18 - 00:23:47:03
Even if it's not a lot of shares.
00:23:47:03 - 00:23:48:10
Like, there's, like, adult,
00:23:48:10 - 00:23:50:08
like adults that are in our
00:23:50:08 - 00:23:50:22
our ministry
00:23:50:22 - 00:23:52:01
that kind of see this stuff,
00:23:52:01 - 00:23:53:07
and they'll share it.
00:23:53:07 - 00:23:53:24
Or student
00:23:53:24 - 00:23:55:14
and multiple students like it.
00:23:55:14 - 00:23:56:14
We have a good amount of like
00:23:56:14 - 00:23:56:21
we have a good
00:23:56:21 - 00:23:57:21
amount of views.
00:23:57:21 - 00:23:58:10
If there's a good
00:23:58:10 - 00:23:59:00
amount of views,
00:23:59:00 - 00:23:59:14
it means that it's
00:23:59:14 - 00:24:00:13
kind of catching on.
00:24:00:13 - 00:24:00:24
Honestly,
00:24:00:24 - 00:24:02:09
I do a lot more reels,
00:24:02:09 - 00:24:03:15
even for like picture
00:24:03:15 - 00:24:05:04
on new picture reels.
00:24:05:04 - 00:24:06:14
And they they're,
00:24:06:14 - 00:24:07:03
they're ones
00:24:07:03 - 00:24:07:17
that kind of
00:24:07:17 - 00:24:08:11
just to kind of show
00:24:08:11 - 00:24:08:17
like what
00:24:08:17 - 00:24:09:02
we've done
00:24:09:02 - 00:24:10:08
in the night of CSM.
00:24:10:08 - 00:24:11:00
I like to do like
00:24:11:00 - 00:24:12:03
recap videos of
00:24:12:03 - 00:24:13:07
like what we did
00:24:13:07 - 00:24:14:06
that last night
00:24:14:06 - 00:24:16:01
at CSM or today or whatever,
00:24:16:01 - 00:24:17:10
just kind of show people
00:24:17:10 - 00:24:19:02
kind of quickly and pictures
00:24:19:02 - 00:24:20:10
of what we've been up to you.
00:24:20:10 - 00:24:21:19
And I think I don't
00:24:21:19 - 00:24:22:21
I think our adults
00:24:22:21 - 00:24:23:21
like parents and,
00:24:23:21 - 00:24:25:01
and the adults in the church
00:24:25:01 - 00:24:26:03
want to see what's going on
00:24:26:03 - 00:24:27:05
with the students.
00:24:27:05 - 00:24:27:23
And when the adults
00:24:27:23 - 00:24:28:17
are encouraged
00:24:28:17 - 00:24:30:00
and and feel
00:24:30:00 - 00:24:31:20
uplifted by students,
00:24:31:20 - 00:24:33:20
inspire inspiring others
00:24:33:20 - 00:24:35:19
to come and and lead
00:24:35:19 - 00:24:36:17
and leading their friends
00:24:36:17 - 00:24:37:20
to Christ and
00:24:37:20 - 00:24:39:17
and getting on stage on Sunday
00:24:39:17 - 00:24:40:01
morning
00:24:40:01 - 00:24:41:12
and leading worship and
00:24:41:12 - 00:24:42:20
and when they get on
00:24:42:20 - 00:24:44:03
stage on Sunday morning
00:24:44:03 - 00:24:45:15
and and share
00:24:45:15 - 00:24:46:14
the announcements
00:24:46:14 - 00:24:47:21
in front of the whole church.
00:24:47:21 - 00:24:48:18
that's just
00:24:48:18 - 00:24:49:00
I think
00:24:49:00 - 00:24:49:19
they're inspired by that
00:24:49:19 - 00:24:50:06
and all that.
00:24:50:06 - 00:24:50:19
You know, I,
00:24:50:19 - 00:24:52:20
I, I capture that stuff and,
00:24:52:20 - 00:24:53:12
and then I go on
00:24:53:12 - 00:24:53:24
and share it
00:24:53:24 - 00:24:54:14
with their friends.
00:24:54:14 - 00:24:55:20
Hey, this is something that
00:24:55:20 - 00:24:56:21
that happened in our church.
00:24:56:21 - 00:24:57:22
Our students are doing things.
00:24:57:22 - 00:24:59:03
So it's all related
00:24:59:03 - 00:24:59:21
in the social media
00:24:59:21 - 00:25:00:16
because you captured
00:25:00:16 - 00:25:02:03
the images and then
00:25:02:03 - 00:25:03:13
and then you,
00:25:03:13 - 00:25:04:01
share it on
00:25:04:01 - 00:25:04:23
like your platforms
00:25:04:23 - 00:25:05:18
to kind of show
00:25:05:18 - 00:25:06:20
the world and people
00:25:06:20 - 00:25:07:20
that God's up
00:25:07:20 - 00:25:08:06
to something
00:25:08:06 - 00:25:08:24
at Calvary Student
00:25:08:24 - 00:25:10:20
Ministries and, and just,
00:25:10:20 - 00:25:12:11
yeah, that's mainly it,
00:25:12:11 - 00:25:13:01
I think, is
00:25:13:01 - 00:25:14:22
just seeing people inspire
00:25:14:22 - 00:25:17:08
by what's going on. You know.
00:25:17:08 - 00:25:18:21
Well and think about it
00:25:18:21 - 00:25:20:24
if you didn’t have some sort of creative outlet
00:25:20:24 - 00:25:21:22
to share stuff like that
00:25:21:22 - 00:25:23:07
like how would people know?
00:25:23:07 - 00:25:24:03
cuz if they’re not
00:25:24:03 - 00:25:25:02
They would have no idea.
00:25:25:02 - 00:25:26:19
If they’re not in the room
00:25:26:19 - 00:25:28:13
they don’t know
00:25:28:13 - 00:25:29:08
Exactly.
00:25:29:08 - 00:25:30:02
There’s another
00:25:30:02 - 00:25:31:23
You just stepped in another benefit
00:25:31:23 - 00:25:32:24
Right, like?
00:25:32:24 - 00:25:35:22
People, adults, parents
00:25:35:22 - 00:25:38:18
Pastors, elders
00:25:38:18 - 00:25:40:22
who are not coming to youth group
00:25:40:22 - 00:25:42:08
on Wednesday nights or Sunday nights
00:25:42:08 - 00:25:44:09
Especially not frequently
00:25:44:09 - 00:25:45:14
You can help them
00:25:45:14 - 00:25:48:17
Ya know, that’s a win for you
00:25:48:17 - 00:25:49:23
Maybe as a youth pastor too
00:25:49:23 - 00:25:52:01
Just putting some of that stuff out there
00:25:52:01 - 00:25:53:02
Yeah.
00:25:53:02 - 00:25:54:13
Like Nate said
00:25:54:13 - 00:25:57:17
“It’s not as hard as you think it might be.”
00:25:57:17 - 00:25:59:01
Yeah.
00:25:59:01 - 00:25:59:18
So last word
00:25:59:18 - 00:26:01:13
last final bit of encouragement
00:26:01:13 - 00:26:03:14
What would you say to someone who
00:26:03:14 - 00:26:04:20
is on the fence
00:26:04:20 - 00:26:05:20
Who’s
00:26:05:20 - 00:26:08:00
maybe like you a year and a half ago, is like
00:26:08:00 - 00:26:09:14
“I’m not sure about all this stuff.”
00:26:09:14 - 00:26:11:05
What’s one thing
00:26:11:05 - 00:26:12:19
That you would say like, “Hey, do this”
00:26:12:19 - 00:26:15:18
Just. Just do this one thing
00:26:15:18 - 00:26:18:14
This week?
00:26:18:14 - 00:26:19:23
Yeah, that's a tough question.
00:26:19:23 - 00:26:22:23
I would say like.
00:26:23:02 - 00:26:23:19
Like kind of
00:26:23:19 - 00:26:24:16
like what you said.
00:26:24:16 - 00:26:25:18
Give it a shot
00:26:25:18 - 00:26:26:23
and see if it see
00:26:26:23 - 00:26:27:14
what happens.
00:26:27:14 - 00:26:28:02
I mean,
00:26:28:02 - 00:26:29:00
you're not going to get.
00:26:29:00 - 00:26:30:05
And don't be discouraged
00:26:30:05 - 00:26:30:20
if you don't get
00:26:30:20 - 00:26:31:23
a hundred followers
00:26:31:23 - 00:26:32:22
in the first,
00:26:32:22 - 00:26:34:07
you know,
00:26:34:07 - 00:26:35:09
couple days
00:26:35:09 - 00:26:36:15
or weeks or months even, like,
00:26:36:15 - 00:26:37:07
it takes some time
00:26:37:07 - 00:26:39:07
sometimes and sometimes slowly
00:26:39:07 - 00:26:40:16
growing thing.
00:26:40:16 - 00:26:42:01
But,
00:26:42:01 - 00:26:43:03
I say give it a shot
00:26:43:03 - 00:26:43:19
and just
00:26:43:19 - 00:26:45:08
try it out for a little bit.
00:26:45:08 - 00:26:46:20
And like I said, please
00:26:46:20 - 00:26:48:13
do not be afraid of the time.
00:26:48:13 - 00:26:50:03
Just like engaging it with it.
00:26:50:03 - 00:26:51:17
It's not as bad as you think.
00:26:51:17 - 00:26:52:22
And honestly, like,
00:26:52:22 - 00:26:54:02
I feel like youth
00:26:54:02 - 00:26:56:12
pastors are really called
00:26:56:12 - 00:26:58:00
to this generation
00:26:58:00 - 00:26:58:20
of reaching people
00:26:58:20 - 00:26:59:11
through social media.
00:26:59:11 - 00:27:00:09
That's just where we're at
00:27:00:09 - 00:27:01:06
and in society
00:27:01:06 - 00:27:02:16
where we need to be
00:27:02:16 - 00:27:04:16
on social media in some way.
00:27:04:16 - 00:27:05:10
And I don't even think
00:27:05:10 - 00:27:06:05
that Facebook's really
00:27:06:05 - 00:27:07:11
that platform for students.
00:27:07:11 - 00:27:08:09
It's more for adults
00:27:08:09 - 00:27:09:03
at this at,
00:27:09:03 - 00:27:10:04
you know, Facebook's
00:27:10:04 - 00:27:12:03
more of an adult thing.
00:27:12:03 - 00:27:14:00
And so just find that avenue
00:27:14:00 - 00:27:14:22
that you can,
00:27:14:22 - 00:27:15:24
get started
00:27:15:24 - 00:27:16:17
with and connect them
00:27:16:17 - 00:27:17:16
together, connect your
00:27:17:16 - 00:27:18:08
link, your,
00:27:18:08 - 00:27:18:22
you know, your
00:27:18:22 - 00:27:19:16
platforms together
00:27:19:16 - 00:27:20:11
so it's easier for you
00:27:20:11 - 00:27:21:17
to post multiple things.
00:27:21:17 - 00:27:23:03
You got this.
00:27:23:03 - 00:27:24:04
The church needs you.
00:27:24:04 - 00:27:24:19
You know.
00:27:24:19 - 00:27:25:08
Yeah
00:27:25:08 - 00:27:26:05
Love it
00:27:26:05 - 00:27:27:08
Love it, well hey
00:27:27:08 - 00:27:29:04
thanks for being on this morning
00:27:29:04 - 00:27:30:08
Thanks for getting up early
00:27:30:08 - 00:27:30:12
Yeah.
00:27:30:12 - 00:27:31:03
I mean, I.
00:27:31:03 - 00:27:34:06
And uh- and yeah
00:27:34:06 - 00:27:34:21
Love you, brother.
00:27:34:21 - 00:27:36:07
Hey, we'll stay in touch.
00:27:36:07 - 00:27:37:19
You too!
00:27:37:19 - 00:27:40:12
Hey! Stay Hybrid!
</description>
  <itunes:keywords>Church Social Media, How to Do Church Social Media, How to get started with youth group social media, how to reach more teenagers with the gospel, Snapchat for youth ministry, Social Media, Teaching the Bible at Church, Bible Teaching for online, TikTok Christianity, Biblical Discipleship online, Digital Discipleship, Teenage Social Media Usage, Gen Z, Gen Alpha, Hybrid Ministry, Nick Clason</itunes:keywords>
  <content:encoded>
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<p><strong>======================================</strong><br>
<strong>DESCRIPTION</strong><br>
In this video, youth pastor, Nate Clason shares his journey to posting on social media more regularly.<br>
He also shares the one key secret that has brought his group more closely together.<br>
And be sure to stick around to the very end, because live on the podcast, Nate and Nick discover one additional benefit to social media that will help youth pastors win with parents, pastors and even elders at your church!</p>

<p><strong>======================================</strong><br>
📓<strong>SHOWNOTES</strong><br>
//SHOWNOTES &amp; TRANSCRIPTS<br>
<a href="http://www.hybridministry.xyz/109" rel="nofollow">http://www.hybridministry.xyz/109</a></p>

<p>//METRICOOL VIDEO<br>
<a href="https://www.youtube.com/watch?v=E2_sNx3NKN0&t=558s" rel="nofollow">https://www.youtube.com/watch?v=E2_sNx3NKN0&amp;t=558s</a></p>

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<hr>

<p>👉 <strong>STAY CONNECTED WITH NICK</strong><br>
YouTube: <a href="https://www.youtube.com/@clasonnick" rel="nofollow">https://www.youtube.com/@clasonnick</a><br>
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Website: <a href="https://www.hybridministry.xyz" rel="nofollow">https://www.hybridministry.xyz</a></p>

<p><strong>======================================</strong></p>

<p><strong>🆓 FREEBIES 🆓</strong><br>
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<p><strong>--------------</strong><br>
🕰️<strong>TIMECODES</strong><br>
00:00 Intro<br>
00:51 How did you end up as a youth pastor?<br>
02:29 What was your original relationship with digital?<br>
04:45 What would you say to a &quot;regular&quot; youth pastor?<br>
12:10 What wins have come from social media?<br>
19:27 What in your context has been most effective?<br>
23:20 Additional benefits of Social<br>
<strong>--------------</strong><br>
✍️<strong>TRANSCRIPT</strong><br>
00:00:00:00 - 00:00:01:02<br>
What is up everybody?</p>

<p>00:00:01:02 - 00:00:03:03<br>
Welcome back to another episode</p>

<p>00:00:03:03 - 00:00:04:20<br>
of the Hybrid Ministry Show</p>

<p>00:00:04:20 - 00:00:07:02<br>
I am your host, Nick Clason</p>

<p>00:00:07:02 - 00:00:08:07<br>
here with you as always</p>

<p>00:00:08:07 - 00:00:09:23<br>
and if you’ve been here the last couple of weeks</p>

<p>00:00:09:23 - 00:00:11:12<br>
you know that we’ve been doing some different interviews</p>

<p>00:00:20:22 - 00:00:24:00<br>
It is with my brother, Nate Clason</p>

<p>00:00:24:00 - 00:00:26:03<br>
Good morning, Nate, how you doing bro?</p>

<p>00:00:26:03 - 00:00:27:02<br>
I&#39;m doing pretty good.</p>

<p>00:00:27:02 - 00:00:28:03<br>
Probably not better than</p>

<p>00:00:28:03 - 00:00:29:03<br>
your wife, though, right?</p>

<p>00:00:29:03 - 00:00:30:05<br>
Don&#39;t say that to</p>

<p>00:00:30:05 - 00:00:31:02<br>
in front of anyone.</p>

<p>00:00:31:02 - 00:00:31:18<br>
You know, True.</p>

<p>00:00:31:18 - 00:00:34:17<br>
Well, I’ve known you longer</p>

<p>00:00:34:17 - 00:00:35:12<br>
That is true.</p>

<p>00:00:35:12 - 00:00:36:11<br>
But not too much longer, so.</p>

<p>00:00:36:11 - 00:00:38:05<br>
That’s probably what I’m thinking</p>

<p>00:00:38:05 - 00:00:38:18<br>
when I say that</p>

<p>00:00:38:18 - 00:00:39:02<br>
Yeah.</p>

<p>00:00:39:02 - 00:00:41:05<br>
Yeah.</p>

<p>00:00:41:05 - 00:00:43:14<br>
Nate, give us all</p>

<p>00:00:43:14 - 00:00:44:15<br>
a little bit of background</p>

<p>00:00:44:15 - 00:00:46:19<br>
what’s been your church</p>

<p>00:00:46:19 - 00:00:49:16<br>
youth ministry, student ministry</p>

<p>00:00:49:16 - 00:00:51:20<br>
experience and story</p>

<p>00:00:51:20 - 00:00:54:09<br>
kinda get that conversation</p>

<p>00:00:54:09 - 00:00:55:24<br>
out of the way</p>

<p>00:00:55:24 - 00:00:57:07<br>
set a little bit of a baseline</p>

<p>00:00:57:07 - 00:00:58:19<br>
as we dive into this</p>

<p>00:00:58:19 - 00:01:00:04<br>
social media discussion</p>

<p>00:01:00:04 - 00:01:00:14<br>
Yeah.</p>

<p>00:01:00:14 - 00:01:01:21<br>
So I felt called</p>

<p>00:01:01:21 - 00:01:05:00<br>
to, ministry at a Mexico</p>

<p>00:01:05:00 - 00:01:06:02<br>
missions trip.</p>

<p>00:01:06:02 - 00:01:07:19<br>
when I was in high school,</p>

<p>00:01:07:19 - 00:01:09:08<br>
a late high school,</p>

<p>00:01:09:08 - 00:01:11:01<br>
and actually kind of fell off.</p>

<p>00:01:11:01 - 00:01:12:05<br>
my journey a little bit.</p>

<p>00:01:12:05 - 00:01:13:07<br>
my journey a little bit.</p>

<p>00:01:13:07 - 00:01:14:01<br>
Kind of started</p>

<p>00:01:14:01 - 00:01:15:14<br>
serving, working</p>

<p>00:01:15:14 - 00:01:16:13<br>
in, like,</p>

<p>00:01:16:13 - 00:01:18:02<br>
the public work, you know,</p>

<p>00:01:18:02 - 00:01:19:15<br>
the secular work environment</p>

<p>00:01:19:15 - 00:01:20:21<br>
and just kind of saw</p>

<p>00:01:20:21 - 00:01:21:13<br>
I wasn&#39;t called</p>

<p>00:01:21:13 - 00:01:22:16<br>
the ministry anymore</p>

<p>00:01:22:16 - 00:01:23:15<br>
and got connected</p>

<p>00:01:23:15 - 00:01:25:13<br>
one day at my custodian</p>

<p>00:01:25:13 - 00:01:26:18<br>
job at a school</p>

<p>00:01:26:18 - 00:01:29:03<br>
with, a pastor&#39;s wife</p>

<p>00:01:29:03 - 00:01:30:21<br>
who was subbing at the school.</p>

<p>00:01:30:21 - 00:01:32:06<br>
And I told her,</p>

<p>00:01:32:06 - 00:01:33:16<br>
we were talking about music,</p>

<p>00:01:33:16 - 00:01:34:04<br>
and she found out</p>

<p>00:01:34:04 - 00:01:34:21<br>
that I could play</p>

<p>00:01:34:21 - 00:01:35:17<br>
a little bit of guitar,</p>

<p>00:01:35:17 - 00:01:36:21<br>
and she asked if I could</p>

<p>00:01:36:21 - 00:01:38:06<br>
help with her church worship</p>

<p>00:01:38:06 - 00:01:40:03<br>
and got connected that way.</p>

<p>00:01:40:03 - 00:01:41:06<br>
And through that,</p>

<p>00:01:41:06 - 00:01:41:23<br>
got connected</p>

<p>00:01:41:23 - 00:01:43:22<br>
with a, leader</p>

<p>00:01:43:22 - 00:01:45:10<br>
in that denomination</p>

<p>00:01:45:10 - 00:01:47:10<br>
who eventually got me ordained</p>

<p>00:01:47:10 - 00:01:48:12<br>
and got me connected</p>

<p>00:01:48:12 - 00:01:49:17<br>
with other pastors.</p>

<p>00:01:49:17 - 00:01:50:04<br>
Eventually,</p>

<p>00:01:50:04 - 00:01:51:14<br>
where I became a youth pastor.</p>

<p>00:01:51:14 - 00:01:52:10<br>
And now I&#39;m</p>

<p>00:01:52:10 - 00:01:53:08<br>
serving in a little bit</p>

<p>00:01:53:08 - 00:01:54:02<br>
of a bigger church</p>

<p>00:01:54:02 - 00:01:55:15<br>
in the Taylorville area</p>

<p>00:01:55:15 - 00:01:57:05<br>
as the associate pastor</p>

<p>00:01:57:05 - 00:01:57:15<br>
of student</p>

<p>00:01:57:15 - 00:01:59:11<br>
ministry and worship ministry.</p>

<p>00:01:59:11 - 00:02:00:11<br>
So it started</p>

<p>00:02:00:11 - 00:02:01:08<br>
with worship ministry</p>

<p>00:02:01:08 - 00:02:01:18<br>
and kind of</p>

<p>00:02:01:18 - 00:02:02:23<br>
evolved into youth.</p>

<p>00:02:02:23 - 00:02:03:21<br>
And I never kind of</p>

<p>00:02:03:21 - 00:02:04:18<br>
saw that coming,</p>

<p>00:02:04:18 - 00:02:05:06<br>
but praise</p>

<p>00:02:05:06 - 00:02:06:09<br>
God that he got me to kind of</p>

<p>00:02:06:09 - 00:02:06:23<br>
where I felt</p>

<p>00:02:06:23 - 00:02:08:11<br>
called to years ago, you know?</p>

<p>00:02:08:11 - 00:02:10:01<br>
So that&#39;s cool.</p>

<p>00:02:10:01 - 00:02:10:18<br>
Yeah, so</p>

<p>00:02:10:18 - 00:02:11:22<br>
the gateway drug</p>

<p>00:02:11:22 - 00:02:13:11<br>
to your youth ministry</p>

<p>00:02:13:11 - 00:02:14:06<br>
was worship</p>

<p>00:02:14:06 - 00:02:14:15<br>
Yeah</p>

<p>00:02:14:15 - 00:02:16:04<br>
That’s where you started</p>

<p>00:02:16:04 - 00:02:16:16<br>
as you can tell</p>

<p>00:02:16:16 - 00:02:17:09<br>
by the man bun.</p>

<p>00:02:17:09 - 00:02:18:13<br>
Right?</p>

<p>00:02:18:13 - 00:02:19:18<br>
Yeah</p>

<p>00:02:19:18 - 00:02:21:24<br>
Or something about that manbun</p>

<p>00:02:21:24 - 00:02:23:14<br>
We won’t talk about that</p>

<p>00:02:23:14 - 00:02:24:07<br>
But</p>

<p>00:02:26:09 - 00:02:28:07<br>
You started doing youth ministry</p>

<p>00:02:29:10 - 00:02:30:13<br>
When you jumped into</p>

<p>00:02:30:13 - 00:02:31:12<br>
youth ministry</p>

<p>00:02:31:12 - 00:02:32:18<br>
What at that point</p>

<p>00:02:32:18 - 00:02:35:11<br>
was your like understanding</p>

<p>00:02:35:11 - 00:02:36:17<br>
or your relationship</p>

<p>00:02:36:17 - 00:02:38:10<br>
with digital and social media</p>

<p>00:02:38:10 - 00:02:41:06<br>
and all that type of stuff?</p>

<p>00:02:41:06 - 00:02:43:04<br>
I&#39;ve always kind of</p>

<p>00:02:43:04 - 00:02:45:00<br>
been, like.</p>

<p>00:02:45:00 - 00:02:45:23<br>
I&#39;ve always been aware</p>

<p>00:02:45:23 - 00:02:46:13<br>
of social media.</p>

<p>00:02:46:13 - 00:02:47:13<br>
Never knew how important</p>

<p>00:02:47:13 - 00:02:48:19<br>
it was to student ministry.</p>

<p>00:02:48:19 - 00:02:49:23<br>
I didn&#39;t really,</p>

<p>00:02:49:23 - 00:02:51:24<br>
it was actually post Covid</p>

<p>00:02:51:24 - 00:02:52:22<br>
when I really.</p>

<p>00:02:52:22 - 00:02:53:13<br>
Well,</p>

<p>00:02:53:13 - 00:02:54:08<br>
in the middle of Covid</p>

<p>00:02:54:08 - 00:02:54:20<br>
that I started</p>

<p>00:02:54:20 - 00:02:55:10<br>
getting involved</p>

<p>00:02:55:10 - 00:02:56:05<br>
in student ministry.</p>

<p>00:02:56:05 - 00:02:57:10<br>
And,</p>

<p>00:02:57:10 - 00:02:59:06<br>
I didn&#39;t have</p>

<p>00:02:59:06 - 00:03:01:10<br>
too many platforms.</p>

<p>00:03:01:10 - 00:03:02:12<br>
And my first church</p>

<p>00:03:02:12 - 00:03:03:10<br>
was social media,</p>

<p>00:03:03:10 - 00:03:06:02<br>
mostly through Facebook.</p>

<p>00:03:06:02 - 00:03:07:19<br>
I had that&#39;s pretty</p>

<p>00:03:07:19 - 00:03:08:21<br>
much it for my first church.</p>

<p>00:03:08:21 - 00:03:10:06<br>
And I mostly connected</p>

<p>00:03:10:06 - 00:03:12:09<br>
with parents on that platform.</p>

<p>00:03:12:09 - 00:03:14:06<br>
and I realized</p>

<p>00:03:14:06 - 00:03:15:03<br>
that probably wasn&#39;t</p>

<p>00:03:15:03 - 00:03:16:02<br>
a strength.</p>

<p>00:03:16:02 - 00:03:18:23<br>
so here, though,</p>

<p>00:03:18:23 - 00:03:20:08<br>
I would say that I&#39;ve,</p>

<p>00:03:20:08 - 00:03:22:08<br>
I&#39;ve kind of adapted, adopted,</p>

<p>00:03:22:08 - 00:03:25:09<br>
Instagram, Facebook.</p>

<p>00:03:25:09 - 00:03:26:24<br>
I created a TikTok.</p>

<p>00:03:26:24 - 00:03:27:13<br>
And Nick,</p>

<p>00:03:27:13 - 00:03:28:16<br>
I know you&#39;re so passionate</p>

<p>00:03:28:16 - 00:03:29:09<br>
about YouTube,</p>

<p>00:03:29:09 - 00:03:30:04<br>
me and Jessica have been</p>

<p>00:03:30:04 - 00:03:30:20<br>
talking recently,</p>

<p>00:03:30:20 - 00:03:31:13<br>
my wife,</p>

<p>00:03:31:13 - 00:03:32:13<br>
about the idea</p>

<p>00:03:32:13 - 00:03:33:19<br>
of getting on YouTube here</p>

<p>00:03:33:19 - 00:03:34:01<br>
soon,</p>

<p>00:03:34:01 - 00:03:34:18<br>
just because I feel like</p>

<p>00:03:34:18 - 00:03:35:24<br>
that&#39;d be a bigger,</p>

<p>00:03:35:24 - 00:03:37:02<br>
overall</p>

<p>00:03:37:02 - 00:03:38:06<br>
reach for our students</p>

<p>00:03:38:06 - 00:03:40:06<br>
to, to have us on YouTube.</p>

<p>00:03:40:06 - 00:03:42:02<br>
But I&#39;m not super connect.</p>

<p>00:03:42:02 - 00:03:42:24<br>
I wasn&#39;t super connected</p>

<p>00:03:42:24 - 00:03:44:08<br>
initially to social media.</p>

<p>00:03:44:08 - 00:03:45:18<br>
I would say that.</p>

<p>00:03:45:18 - 00:03:48:12<br>
So what was the</p>

<p>00:03:48:12 - 00:03:49:09<br>
What would you say was</p>

<p>00:03:49:09 - 00:03:49:22<br>
the driving force</p>

<p>00:03:49:22 - 00:03:50:24<br>
or the catalyst</p>

<p>00:03:50:24 - 00:03:52:11<br>
to get you connected</p>

<p>00:03:52:11 - 00:03:53:12<br>
to some of those things?</p>

<p>00:03:53:12 - 00:03:55:08<br>
Like what was your “aha” moment?</p>

<p>00:03:55:08 - 00:03:57:09<br>
If there was one? </p>

<p>00:03:57:09 - 00:03:58:19<br>
well, I think seeing you,</p>

<p>00:03:58:19 - 00:03:59:09<br>
like, super</p>

<p>00:03:59:09 - 00:04:00:02<br>
passionate about it</p>

<p>00:04:00:02 - 00:04:01:08<br>
and watching your podcast</p>

<p>00:04:01:08 - 00:04:02:11<br>
really, honestly like,</p>

<p>00:04:02:11 - 00:04:03:11<br>
and your</p>

<p>00:04:03:11 - 00:04:05:03<br>
different videos and clips</p>

<p>00:04:05:03 - 00:04:05:23<br>
on like TikTok and stuff</p>

<p>00:04:05:23 - 00:04:06:23<br>
on like TikTok and stuff</p>

<p>00:04:06:23 - 00:04:07:20<br>
of how important</p>

<p>00:04:07:20 - 00:04:09:04<br>
social media is</p>

<p>00:04:09:04 - 00:04:10:11<br>
kind of drives me</p>

<p>00:04:10:11 - 00:04:11:17<br>
to make sure I have that.</p>

<p>00:04:11:17 - 00:04:12:21<br>
And like really,</p>

<p>00:04:12:21 - 00:04:13:10<br>
a lot of that</p>

<p>00:04:13:10 - 00:04:14:12<br>
is truly</p>

<p>00:04:14:12 - 00:04:16:18<br>
from like your passion for it.</p>

<p>00:04:16:18 - 00:04:18:05<br>
And I&#39;m seeing other leaders</p>

<p>00:04:18:05 - 00:04:19:04<br>
saying, hey, you know, like,</p>

<p>00:04:19:04 - 00:04:20:02<br>
this is a new era.</p>

<p>00:04:20:02 - 00:04:21:17<br>
It&#39;s no longer like</p>

<p>00:04:21:17 - 00:04:22:03<br>
you&#39;re not going</p>

<p>00:04:22:03 - 00:04:22:20<br>
to meet in person</p>

<p>00:04:22:20 - 00:04:24:14<br>
as naturally and as, as,</p>

<p>00:04:24:14 - 00:04:25:21<br>
as often as you like.</p>

<p>00:04:25:21 - 00:04:26:15<br>
And there&#39;s going to be kids</p>

<p>00:04:26:15 - 00:04:27:14<br>
that don&#39;t make it every week.</p>

<p>00:04:27:14 - 00:04:28:07<br>
So it&#39;s like</p>

<p>00:04:28:07 - 00:04:28:22<br>
it&#39;s good for them</p>

<p>00:04:28:22 - 00:04:29:04<br>
to have</p>

<p>00:04:29:04 - 00:04:30:05<br>
some sort of</p>

<p>00:04:30:05 - 00:04:31:22<br>
avenue of seeing,</p>

<p>00:04:31:22 - 00:04:33:18<br>
some of the stuff</p>

<p>00:04:33:18 - 00:04:34:13<br>
that we&#39;re talking about,</p>

<p>00:04:34:13 - 00:04:36:03<br>
even if it&#39;s just like a recap</p>

<p>00:04:36:03 - 00:04:36:15<br>
or whatever,</p>

<p>00:04:36:15 - 00:04:37:13<br>
just to kind of give them</p>

<p>00:04:37:13 - 00:04:38:06<br>
a basis of</p>

<p>00:04:38:06 - 00:04:39:21<br>
what we&#39;re talking about. So.</p>

<p>00:04:39:21 - 00:04:40:22<br>
Yeah, no doubt</p>

<p>00:04:40:22 - 00:04:42:08<br>
I would agree</p>

<p>00:04:42:08 - 00:04:45:20<br>
But that feels obvious, maybe</p>

<p>00:04:45:20 - 00:04:50:03<br>
So tell people</p>

<p>00:04:50:03 - 00:04:51:14<br>
I think it was helpful</p>

<p>00:04:51:14 - 00:04:52:12<br>
Because you’re a guy</p>

<p>00:04:52:12 - 00:04:54:24<br>
Who is like</p>

<p>00:04:54:24 - 00:04:57:04<br>
What I would deem as</p>

<p>00:04:57:04 - 00:04:59:04<br>
like a lot of other youth pastors in America</p>

<p>00:04:59:04 - 00:05:00:10<br>
You’re just kinda like</p>

<p>00:05:00:10 - 00:05:02:23<br>
jumping from week to week</p>

<p>00:05:02:23 - 00:05:03:24<br>
program to program</p>

<p>00:05:03:24 - 00:05:05:18<br>
like making sure you got a game</p>

<p>00:05:05:18 - 00:05:06:18<br>
making sure you got a message</p>

<p>00:05:06:18 - 00:05:07:22<br>
making sure you got a small group</p>

<p>00:05:07:22 - 00:05:08:09<br>
making sure you got enough leaders</p>

<p>00:05:08:09 - 00:05:08:24<br>
making sure you got enough leaders</p>

<p>00:05:08:24 - 00:05:09:24<br>
like all the things</p>

<p>00:05:09:24 - 00:05:12:12<br>
all the like whirlwind</p>

<p>00:05:12:12 - 00:05:15:14<br>
elements of just being a youth pastor</p>

<p>00:05:15:14 - 00:05:17:11<br>
and then</p>

<p>00:05:17:11 - 00:05:18:24<br>
you got someone like me</p>

<p>00:05:18:24 - 00:05:20:17<br>
who’s telling you</p>

<p>00:05:20:17 - 00:05:21:20<br>
“you need to get on social media”</p>

<p>00:05:21:20 - 00:05:23:08<br>
“you need to get on social media”</p>

<p>00:05:23:08 - 00:05:25:19<br>
speak to somebody</p>

<p>00:05:25:19 - 00:05:27:22<br>
who’s in the space that you were</p>

<p>00:05:27:22 - 00:05:29:17<br>
a year, year and a half ago</p>

<p>00:05:29:17 - 00:05:30:23<br>
that’s like</p>

<p>00:05:30:23 - 00:05:32:20<br>
“Yeah that sounds awesome”</p>

<p>00:05:32:20 - 00:05:33:23<br>
“I would love to”</p>

<p>00:05:33:23 - 00:05:35:24<br>
“There’s no way I could ever do it!”</p>

<p>00:05:35:24 - 00:05:37:20<br>
“It’s too hard”</p>

<p>00:05:37:20 - 00:05:38:18<br>
“It’s too much”</p>

<p>00:05:38:18 - 00:05:39:11<br>
It’s too...</p>

<p>00:05:39:11 - 00:05:40:19<br>
Whatever. Fill in whatever</p>

<p>00:05:40:19 - 00:05:42:16<br>
blank of why it’s</p>

<p>00:05:42:16 - 00:05:43:18<br>
why it’s not</p>

<p>00:05:43:18 - 00:05:46:02<br>
gonna be achievable or possible</p>

<p>00:05:46:02 - 00:05:48:02<br>
talk to somebody who’s in that</p>

<p>00:05:48:02 - 00:05:49:03<br>
in that sorta space</p>

<p>00:05:49:03 - 00:05:50:15<br>
like you were not too long ago</p>

<p>00:05:50:15 - 00:05:50:21<br>
Yeah.</p>

<p>00:05:50:21 - 00:05:52:16<br>
Well, there is a way to</p>

<p>00:05:52:16 - 00:05:53:11<br>
connect all your</p>

<p>00:05:53:11 - 00:05:54:14<br>
social media platforms</p>

<p>00:05:54:14 - 00:05:56:01<br>
so that when you post on</p>

<p>00:05:56:01 - 00:05:56:23<br>
it, posts on all of them,</p>

<p>00:05:56:23 - 00:05:57:08<br>
I think that&#39;s</p>

<p>00:05:57:08 - 00:05:58:08<br>
a big part of it.</p>

<p>00:05:58:08 - 00:05:58:22<br>
And honestly,</p>

<p>00:05:58:22 - 00:05:59:22<br>
I don&#39;t even</p>

<p>00:05:59:22 - 00:06:00:23<br>
like for some things.</p>

<p>00:06:00:23 - 00:06:02:01<br>
Like for my pictures,</p>

<p>00:06:02:01 - 00:06:03:13<br>
it goes from Instagram</p>

<p>00:06:03:13 - 00:06:04:00<br>
to Facebook.</p>

<p>00:06:04:00 - 00:06:04:15<br>
They&#39;re connected.</p>

<p>00:06:04:15 - 00:06:05:06<br>
But for some reason</p>

<p>00:06:05:06 - 00:06:06:23<br>
whenever I do a reel or video,</p>

<p>00:06:06:23 - 00:06:07:13<br>
they&#39;re not.</p>

<p>00:06:07:13 - 00:06:08:06<br>
So I have to go in</p>

<p>00:06:08:06 - 00:06:08:24<br>
and do it myself.</p>

<p>00:06:08:24 - 00:06:09:07<br>
Somehow.</p>

<p>00:06:09:07 - 00:06:09:23<br>
I&#39;ll have to</p>

<p>00:06:09:23 - 00:06:10:21<br>
figure all that stuff out.</p>

<p>00:06:10:21 - 00:06:12:02<br>
But,</p>

<p>00:06:12:02 - 00:06:12:22<br>
that&#39;s a part of</p>

<p>00:06:12:22 - 00:06:13:06<br>
it is like,</p>

<p>00:06:13:06 - 00:06:14:06<br>
if you haven&#39;t connected in</p>

<p>00:06:14:06 - 00:06:15:12<br>
some way to the same email</p>

<p>00:06:15:12 - 00:06:16:16<br>
and to the same connection,</p>

<p>00:06:16:16 - 00:06:17:24<br>
like you can link it</p>

<p>00:06:17:24 - 00:06:19:12<br>
so that when you post on one,</p>

<p>00:06:19:12 - 00:06:20:23<br>
it goes to all of them.</p>

<p>00:06:20:23 - 00:06:21:11<br>
And honestly,</p>

<p>00:06:21:11 - 00:06:22:01<br>
like not</p>

<p>00:06:22:01 - 00:06:23:24<br>
everyone sees each platform</p>

<p>00:06:23:24 - 00:06:24:18<br>
and sometimes they do.</p>

<p>00:06:24:18 - 00:06:25:21<br>
And that&#39;s okay.</p>

<p>00:06:25:21 - 00:06:26:10<br>
But I think it&#39;s</p>

<p>00:06:26:10 - 00:06:28:06<br>
just so important to know</p>

<p>00:06:28:06 - 00:06:30:08<br>
that kids are on,</p>

<p>00:06:30:08 - 00:06:31:05<br>
students are on</p>

<p>00:06:31:05 - 00:06:32:04<br>
these platforms,</p>

<p>00:06:32:04 - 00:06:32:22<br>
and they&#39;re</p>

<p>00:06:32:22 - 00:06:34:11<br>
looking for inspiration,</p>

<p>00:06:34:11 - 00:06:35:20<br>
they&#39;re looking for hope,</p>

<p>00:06:35:20 - 00:06:36:13<br>
and it&#39;s our way</p>

<p>00:06:36:13 - 00:06:38:08<br>
to kind of minister to people</p>

<p>00:06:38:08 - 00:06:39:05<br>
through the social</p>

<p>00:06:39:05 - 00:06:40:03<br>
media platforms</p>

<p>00:06:40:03 - 00:06:41:05<br>
that God has</p>

<p>00:06:41:05 - 00:06:42:03<br>
really entrusted us</p>

<p>00:06:42:03 - 00:06:43:04<br>
with as youth pastors,</p>

<p>00:06:43:04 - 00:06:44:07<br>
if we&#39;re on them,</p>

<p>00:06:44:07 - 00:06:44:24<br>
to do</p>

<p>00:06:44:24 - 00:06:45:22<br>
the right things on their</p>

<p>00:06:45:22 - 00:06:47:16<br>
not just not just,</p>

<p>00:06:47:16 - 00:06:48:14<br>
and it&#39;s</p>

<p>00:06:48:14 - 00:06:49:16<br>
good to have fun things</p>

<p>00:06:49:16 - 00:06:50:20<br>
and different activities</p>

<p>00:06:50:20 - 00:06:51:05<br>
and different</p>

<p>00:06:51:05 - 00:06:52:05<br>
like kind of goofy</p>

<p>00:06:52:05 - 00:06:53:19<br>
things for kids to kind of,</p>

<p>00:06:53:19 - 00:06:55:17<br>
you know, be by.</p>

<p>00:06:55:17 - 00:06:57:00<br>
But it&#39;s also good to have,</p>

<p>00:06:57:00 - 00:06:57:17<br>
you know,</p>

<p>00:06:57:17 - 00:06:58:19<br>
content</p>

<p>00:06:58:19 - 00:06:59:21<br>
that could inspire</p>

<p>00:06:59:21 - 00:07:01:03<br>
and change lives.</p>

<p>00:07:01:03 - 00:07:02:04<br>
and I, I&#39;ve seen,</p>

<p>00:07:02:04 - 00:07:03:24<br>
aspects of both,</p>

<p>00:07:03:24 - 00:07:05:00<br>
you know, so it&#39;s good.</p>

<p>00:07:05:00 - 00:07:05:16<br>
Yep.</p>

<p>00:07:05:16 - 00:07:07:09<br>
So like that’s like the big</p>

<p>00:07:07:09 - 00:07:09:15<br>
picture reason.</p>

<p>00:07:09:15 - 00:07:10:15<br>
Students are on it...</p>

<p>00:07:10:15 - 00:07:11:24<br>
We should be on there...</p>

<p>00:07:11:24 - 00:07:14:00<br>
helping redeem those moments</p>

<p>00:07:14:00 - 00:07:15:19<br>
I like to think about</p>

<p>00:07:15:19 - 00:07:17:21<br>
in the Bible</p>

<p>00:07:17:21 - 00:07:19:16<br>
the Apostle Paul was using like</p>

<p>00:07:19:16 - 00:07:20:13<br>
pen and paper</p>

<p>00:07:20:13 - 00:07:22:07<br>
and then like mail carriers</p>

<p>00:07:22:07 - 00:07:23:11<br>
to like get his message across</p>

<p>00:07:23:11 - 00:07:26:09<br>
today I would envision that</p>

<p>00:07:26:09 - 00:07:28:17<br>
He would be using something like digital</p>

<p>00:07:28:17 - 00:07:29:14<br>
Exactly.</p>

<p>00:07:29:14 - 00:07:30:22<br>
Pretty vigorously</p>

<p>00:07:30:22 - 00:07:32:04<br>
to get his message across</p>

<p>00:07:33:05 - 00:07:36:09<br>
So that’s the big picture, “why”</p>

<p>00:07:36:09 - 00:07:36:22<br>
Yeah, Yeah</p>

<p>00:07:36:22 - 00:07:38:08<br>
Students are there, It’s important</p>

<p>00:07:38:08 - 00:07:40:03<br>
Talk about like</p>

<p>00:07:40:03 - 00:07:42:23<br>
What it took from just like time management</p>

<p>00:07:42:23 - 00:07:44:21<br>
Talk about what it took from like</p>

<p>00:07:44:21 - 00:07:47:24<br>
platform understanding</p>

<p>00:07:47:24 - 00:07:50:07<br>
You, I feel like</p>

<p>00:07:50:07 - 00:07:51:02<br>
correct me if I’m wrong, but</p>

<p>00:07:51:02 - 00:07:52:07<br>
I feel like you had to</p>

<p>00:07:52:07 - 00:07:54:05<br>
get to know how to use</p>

<p>00:07:54:05 - 00:07:55:11<br>
a lot of these tools</p>

<p>00:07:55:11 - 00:07:57:14<br>
talk to someone who may be</p>

<p>00:07:57:14 - 00:07:58:09<br>
in the space</p>

<p>00:07:58:09 - 00:08:00:03<br>
“I want to- I don’t even know what</p>

<p>00:08:00:03 - 00:08:01:07<br>
to do. Or how to do it.”</p>

<p>00:08:01:07 - 00:08:02:16<br>
Or like what’s even</p>

<p>00:08:02:16 - 00:08:03:07<br>
possible</p>

<p>00:08:03:07 - 00:08:04:11<br>
Or what ever I should do.</p>

<p>00:08:04:11 - 00:08:06:07<br>
Like get real practical</p>

<p>00:08:06:07 - 00:08:06:18<br>
You know,</p>

<p>00:08:06:18 - 00:08:08:12<br>
I think</p>

<p>00:08:08:12 - 00:08:10:00<br>
it doesn&#39;t take as much time</p>

<p>00:08:10:00 - 00:08:10:15<br>
as you think.</p>

<p>00:08:10:15 - 00:08:11:09<br>
I mean, yes,</p>

<p>00:08:11:09 - 00:08:12:05<br>
creating the video.</p>

<p>00:08:12:05 - 00:08:13:05<br>
I mean, you never,</p>

<p>00:08:13:05 - 00:08:14:14<br>
I think, was like</p>

<p>00:08:14:14 - 00:08:15:16<br>
creating a short</p>

<p>00:08:15:16 - 00:08:16:19<br>
or like a reel.</p>

<p>00:08:16:19 - 00:08:18:05<br>
You never want to make a reel</p>

<p>00:08:18:05 - 00:08:19:10<br>
any longer than a minute</p>

<p>00:08:19:10 - 00:08:20:21<br>
or so like that.</p>

<p>00:08:20:21 - 00:08:21:11<br>
So you really</p>

<p>00:08:21:11 - 00:08:22:05<br>
it doesn&#39;t take that long</p>

<p>00:08:22:05 - 00:08:22:23<br>
to create that video.</p>

<p>00:08:22:23 - 00:08:23:12<br>
If you could do it in</p>

<p>00:08:23:12 - 00:08:24:13<br>
1 or 2 takes, like it&#39;s</p>

<p>00:08:24:13 - 00:08:25:22<br>
not a big deal with that.</p>

<p>00:08:25:22 - 00:08:26:24<br>
And then</p>

<p>00:08:26:24 - 00:08:28:11<br>
that&#39;s a big part of,</p>

<p>00:08:28:11 - 00:08:29:10<br>
what students look at.</p>

<p>00:08:29:10 - 00:08:29:24<br>
They don&#39;t watch</p>

<p>00:08:29:24 - 00:08:31:00<br>
like long videos.</p>

<p>00:08:31:00 - 00:08:31:16<br>
They&#39;re not going to watch</p>

<p>00:08:31:16 - 00:08:32:20<br>
a 20 minute video.</p>

<p>00:08:32:20 - 00:08:33:13<br>
But if you can keep it</p>

<p>00:08:33:13 - 00:08:34:10<br>
a minute, you know,</p>

<p>00:08:34:10 - 00:08:35:10<br>
that&#39;s more realistic</p>

<p>00:08:35:10 - 00:08:36:19<br>
for them to kind of,</p>

<p>00:08:36:19 - 00:08:37:19<br>
you know, dive into it</p>

<p>00:08:37:19 - 00:08:39:15<br>
and interact with it.</p>

<p>00:08:39:15 - 00:08:39:23<br>
and I think</p>

<p>00:08:39:23 - 00:08:40:07<br>
a lot of</p>

<p>00:08:40:07 - 00:08:42:00<br>
it is like interaction,</p>

<p>00:08:42:00 - 00:08:43:08<br>
like if you, you know,</p>

<p>00:08:43:08 - 00:08:44:00<br>
what did you learn from</p>

<p>00:08:44:00 - 00:08:44:12<br>
this video?</p>

<p>00:08:44:12 - 00:08:45:14<br>
You know, make comment in the</p>

<p>00:08:45:14 - 00:08:47:03<br>
in the comments, tell us who</p>

<p>00:08:47:03 - 00:08:49:04<br>
who won this in this game or</p>

<p>00:08:49:04 - 00:08:49:22<br>
and I don&#39;t think it&#39;s</p>

<p>00:08:49:22 - 00:08:51:01<br>
I don&#39;t think it&#39;s,</p>

<p>00:08:51:01 - 00:08:54:20<br>
it&#39;s as much it&#39;s not as time</p>

<p>00:08:54:20 - 00:08:55:19<br>
consuming as you think.</p>

<p>00:08:55:19 - 00:08:56:22<br>
It&#39;s I mean,</p>

<p>00:08:56:22 - 00:08:58:00<br>
some people are</p>

<p>00:08:58:00 - 00:08:58:21<br>
slower than others</p>

<p>00:08:58:21 - 00:08:59:08<br>
and some people</p>

<p>00:08:59:08 - 00:09:00:04<br>
are faster than others</p>

<p>00:09:00:04 - 00:09:01:00<br>
at getting stuff done.</p>

<p>00:09:01:00 - 00:09:02:03<br>
But once you kind of</p>

<p>00:09:02:03 - 00:09:02:24<br>
get the bearings</p>

<p>00:09:02:24 - 00:09:04:08<br>
and the grip</p>

<p>00:09:04:08 - 00:09:05:04<br>
on, on different</p>

<p>00:09:05:04 - 00:09:06:05<br>
like ways of doing things,</p>

<p>00:09:06:05 - 00:09:06:14<br>
and you&#39;re in</p>

<p>00:09:06:14 - 00:09:08:06<br>
kind of your groove on things,</p>

<p>00:09:08:06 - 00:09:09:12<br>
it becomes pretty natural</p>

<p>00:09:09:12 - 00:09:10:09<br>
and second nature</p>

<p>00:09:10:09 - 00:09:12:00<br>
and pretty fast stuff done.</p>

<p>00:09:12:00 - 00:09:13:07<br>
I do a kind of a good amount</p>

<p>00:09:13:07 - 00:09:14:05<br>
of social media stuff,</p>

<p>00:09:14:05 - 00:09:15:10<br>
with even both worship</p>

<p>00:09:15:10 - 00:09:17:01<br>
and youth a little bit.</p>

<p>00:09:17:01 - 00:09:18:06<br>
Not as much with worship,</p>

<p>00:09:18:06 - 00:09:19:10<br>
but some.</p>

<p>00:09:19:10 - 00:09:20:03<br>
And it&#39;s like</p>

<p>00:09:20:03 - 00:09:20:21<br>
it&#39;s really</p>

<p>00:09:20:21 - 00:09:22:21<br>
it doesn&#39;t take that much time</p>

<p>00:09:22:21 - 00:09:25:07<br>
to, to post stuff, I think.</p>

<p>00:09:25:07 - 00:09:26:17<br>
yeah, that&#39;s that&#39;s</p>

<p>00:09:26:17 - 00:09:28:03<br>
an encouraging thing</p>

<p>00:09:28:03 - 00:09:28:17<br>
to think about.</p>

<p>00:09:28:17 - 00:09:29:12<br>
It&#39;s like</p>

<p>00:09:29:12 - 00:09:30:06<br>
it&#39;s not going to take</p>

<p>00:09:30:06 - 00:09:30:22<br>
you forever</p>

<p>00:09:30:22 - 00:09:32:01<br>
to get a couple posts</p>

<p>00:09:32:01 - 00:09:33:14<br>
out, a day</p>

<p>00:09:33:14 - 00:09:35:07<br>
or maybe several week.</p>

<p>00:09:35:07 - 00:09:36:01<br>
I think it&#39;s good to have</p>

<p>00:09:36:01 - 00:09:37:11<br>
at least one a day or,</p>

<p>00:09:37:11 - 00:09:38:24<br>
you know, multiple a week.</p>

<p>00:09:38:24 - 00:09:39:14<br>
So you can kind of</p>

<p>00:09:39:14 - 00:09:40:16<br>
get keep interacting</p>

<p>00:09:40:16 - 00:09:41:06<br>
with your students.</p>

<p>00:09:41:06 - 00:09:43:02<br>
So I don&#39;t know,</p>

<p>00:09:43:02 - 00:09:43:24<br>
is that what kind of answering</p>

<p>00:09:43:24 - 00:09:45:19<br>
your question? Okay.</p>

<p>00:09:45:19 - 00:09:46:08<br>
Yeah, for sure.</p>

<p>00:09:46:08 - 00:09:48:09<br>
I mean there’s like...</p>

<p>00:09:48:09 - 00:09:50:18<br>
I can’t remember, exactly</p>

<p>00:09:50:18 - 00:09:52:19<br>
I’m trying to look it up right now</p>

<p>00:09:52:19 - 00:09:54:04<br>
But there’s a book, the concept</p>

<p>00:09:54:04 - 00:09:55:04<br>
is called like “1,000 Hours”</p>

<p>00:09:55:04 - 00:09:57:05<br>
Maybe it’s 100 hours</p>

<p>00:09:57:05 - 00:09:59:06<br>
I’ll put the link in the</p>

<p>00:09:59:06 - 00:10:00:11<br>
shownotes if you’re interested</p>

<p>00:10:00:11 - 00:10:01:06<br>
I’ll figure it out</p>

<p>00:10:01:06 - 00:10:03:07<br>
But the concept</p>

<p>00:10:03:07 - 00:10:04:09<br>
is like</p>

<p>00:10:04:09 - 00:10:06:10<br>
No one is gonna be good at anything</p>

<p>00:10:06:10 - 00:10:07:01<br>
until they spend</p>

<p>00:10:07:01 - 00:10:08:01<br>
some time on it.</p>

<p>00:10:08:01 - 00:10:09:22<br>
And so if you feel intimidated</p>

<p>00:10:09:22 - 00:10:10:21<br>
by something</p>

<p>00:10:10:21 - 00:10:11:15<br>
of course you’re gonna</p>

<p>00:10:11:15 - 00:10:12:13<br>
feel intimidated by something</p>

<p>00:10:12:13 - 00:10:13:07<br>
new. It’s new!</p>

<p>00:10:13:07 - 00:10:15:16<br>
That’s what new stuff does</p>

<p>00:10:15:16 - 00:10:16:16<br>
None of us are good</p>

<p>00:10:16:16 - 00:10:18:17<br>
at new stuff right away</p>

<p>00:10:18:17 - 00:10:20:12<br>
And I think it’s really telling</p>

<p>00:10:20:12 - 00:10:23:17<br>
to your point</p>

<p>00:10:23:17 - 00:10:24:15<br>
You were in that boat</p>

<p>00:10:24:15 - 00:10:25:00<br>
And you were like:</p>

<p>00:10:25:00 - 00:10:27:15<br>
“I don’t know”</p>

<p>00:10:27:15 - 00:10:28:21<br>
Just to shed a little bit of light</p>

<p>00:10:28:21 - 00:10:30:02<br>
When I was telling you</p>

<p>00:10:30:02 - 00:10:31:04<br>
you should</p>

<p>00:10:31:04 - 00:10:31:23<br>
dive into some of this stuff</p>

<p>00:10:31:23 - 00:10:32:10<br>
You were like:</p>

<p>00:10:32:10 - 00:10:33:22<br>
“I don’t know man...”</p>

<p>00:10:33:22 - 00:10:35:10<br>
“I don’t really do that type of st-”</p>

<p>00:10:35:10 - 00:10:36:22<br>
“I don’t really do TikTok”</p>

<p>00:10:36:22 - 00:10:38:14<br>
“I don’t really do any videos”</p>

<p>00:10:38:14 - 00:10:40:01<br>
And I was just like:</p>

<p>00:10:40:01 - 00:10:41:18<br>
“Hey just try it. It’s not that hard.”</p>

<p>00:10:41:18 - 00:10:42:11<br>
Yeah.</p>

<p>00:10:42:11 - 00:10:43:05<br>
And so to hear you say now</p>

<p>00:10:43:05 - 00:10:44:15<br>
a year and something later</p>

<p>00:10:44:15 - 00:10:46:04<br>
“It’s not</p>

<p>00:10:46:04 - 00:10:47:05<br>
doesn’t take as much time.</p>

<p>00:10:47:05 - 00:10:48:05<br>
as you might think.”</p>

<p>00:10:48:05 - 00:10:49:09<br>
Yeah.</p>

<p>00:10:49:09 - 00:10:52:14<br>
That’s a good word on that</p>

<p>00:10:52:14 - 00:10:53:12<br>
The more time you</p>

<p>00:10:53:12 - 00:10:54:10<br>
spend on something</p>

<p>00:10:54:10 - 00:10:55:19<br>
the better you’re gonna get with it.</p>

<p>00:10:55:19 - 00:10:56:14<br>
Yeah.</p>

<p>00:10:56:14 - 00:10:57:07<br>
And so like</p>

<p>00:10:57:07 - 00:10:58:14<br>
I had one of our</p>

<p>00:10:58:14 - 00:10:59:11<br>
interns yesterday, say</p>

<p>00:10:59:11 - 00:11:00:04<br>
something about</p>

<p>00:11:00:04 - 00:11:01:15<br>
like video editing</p>

<p>00:11:01:15 - 00:11:01:24<br>
She was like</p>

<p>00:11:01:24 - 00:11:04:11<br>
“I wanna help you edit video”</p>

<p>00:11:04:11 - 00:11:06:23<br>
“I wanna do more video editing.”</p>

<p>00:11:06:23 - 00:11:08:07<br>
cuz she also wants to learn</p>

<p>00:11:08:07 - 00:11:09:15<br>
And I just looked at her</p>

<p>00:11:09:15 - 00:11:10:01<br>
I was like:</p>

<p>00:11:10:01 - 00:11:11:02<br>
“You just gotta do it.”</p>

<p>00:11:11:02 - 00:11:11:15<br>
Yeah.</p>

<p>00:11:11:15 - 00:11:13:00<br>
Like doing it is the key</p>

<p>00:11:13:00 - 00:11:13:22<br>
Sit down with it</p>

<p>00:11:13:22 - 00:11:14:19<br>
And the more you like</p>

<p>00:11:14:19 - 00:11:16:05<br>
sit down with it, spend time on it.</p>

<p>00:11:16:05 - 00:11:18:08<br>
The more you can get it done</p>

<p>00:11:18:08 - 00:11:18:21<br>
Yeah.</p>

<p>00:11:18:21 - 00:11:20:00<br>
I&#39;ve learned on my phone</p>

<p>00:11:20:00 - 00:11:20:15<br>
cap cut.</p>

<p>00:11:20:15 - 00:11:21:08<br>
The free version.</p>

<p>00:11:21:08 - 00:11:23:12<br>
Even like it does wonders</p>

<p>00:11:23:12 - 00:11:24:11<br>
for a lot of things.</p>

<p>00:11:24:11 - 00:11:25:15<br>
Like there&#39;s</p>

<p>00:11:25:15 - 00:11:26:13<br>
there&#39;s a pro version</p>

<p>00:11:26:13 - 00:11:27:06<br>
that probably costs,</p>

<p>00:11:27:06 - 00:11:27:23<br>
but, like,</p>

<p>00:11:27:23 - 00:11:29:05<br>
even the free version</p>

<p>00:11:29:05 - 00:11:31:17<br>
has given me, like, a lot of,</p>

<p>00:11:31:17 - 00:11:32:09<br>
you know, help.</p>

<p>00:11:32:09 - 00:11:33:02<br>
And there&#39;s not a lot</p>

<p>00:11:33:02 - 00:11:33:12<br>
there&#39;s really</p>

<p>00:11:33:12 - 00:11:34:03<br>
not a lot to it.</p>

<p>00:11:34:03 - 00:11:35:03<br>
There&#39;s a lot of little things</p>

<p>00:11:35:03 - 00:11:35:21<br>
you have to kind of figure out</p>

<p>00:11:35:21 - 00:11:36:14<br>
what does what,</p>

<p>00:11:36:14 - 00:11:37:13<br>
but once you do,</p>

<p>00:11:37:13 - 00:11:39:04<br>
it&#39;s pretty easy to kind of</p>

<p>00:11:39:04 - 00:11:39:24<br>
get the gist of it</p>

<p>00:11:39:24 - 00:11:40:22<br>
pretty quickly.</p>

<p>00:11:40:22 - 00:11:41:24<br>
So.</p>

<p>00:11:41:24 - 00:11:43:02<br>
And ya know</p>

<p>00:11:43:02 - 00:11:43:18<br>
what’s even fun</p>

<p>00:11:43:18 - 00:11:44:10<br>
Yesterday, I had a</p>

<p>00:11:44:10 - 00:11:45:06<br>
student</p>

<p>00:11:45:06 - 00:11:46:13<br>
a 6th grader come in</p>

<p>00:11:46:13 - 00:11:48:07<br>
and I taught him how to edit</p>

<p>00:11:48:07 - 00:11:49:19<br>
videos for social media</p>

<p>00:11:49:19 - 00:11:50:12<br>
Awesome,</p>

<p>00:11:50:12 - 00:11:50:24<br>
And he edited two</p>

<p>00:11:50:24 - 00:11:51:11<br>
cool.</p>

<p>00:11:51:11 - 00:11:51:23<br>
In a 3 hour</p>

<p>00:11:51:23 - 00:11:52:13<br>
period of time</p>

<p>00:11:52:13 - 00:11:53:19<br>
He’d never used</p>

<p>00:11:53:19 - 00:11:54:11<br>
Adobe Premiere Pro</p>

<p>00:11:54:11 - 00:11:55:08<br>
It turned out pretty good?</p>

<p>00:11:55:08 - 00:11:56:03<br>
The videos?</p>

<p>00:11:56:03 - 00:11:58:08<br>
Yeah. I’ll post the link down below</p>

<p>00:11:58:08 - 00:12:00:00<br>
You can see the student’s</p>

<p>00:12:00:00 - 00:12:00:11<br>
edit</p>

<p>00:12:00:11 - 00:12:01:08<br>
Awesome</p>

<p>00:12:01:08 - 00:12:02:06<br>
Man, it was crispy</p>

<p>00:12:02:06 - 00:12:03:15<br>
It was a crispy edit</p>

<p>00:12:03:15 - 00:12:04:01<br>
Cool.</p>

<p>00:12:04:01 - 00:12:05:10<br>
Shout out to him</p>

<p>00:12:05:10 - 00:12:07:03<br>
Alright, so let’s...</p>

<p>00:12:07:03 - 00:12:09:05<br>
Shift gears a little bit, Nate</p>

<p>00:12:09:05 - 00:12:10:15<br>
And, umm</p>

<p>00:12:10:15 - 00:12:12:01<br>
Talk about</p>

<p>00:12:12:01 - 00:12:13:01<br>
what</p>

<p>00:12:13:01 - 00:12:14:12<br>
Advantages</p>

<p>00:12:14:12 - 00:12:15:18<br>
or what wins</p>

<p>00:12:15:18 - 00:12:16:10<br>
you have seen</p>

<p>00:12:16:10 - 00:12:17:19<br>
out of social media</p>

<p>00:12:17:19 - 00:12:19:07<br>
in your group?</p>

<p>00:12:19:07 - 00:12:20:13<br>
Right, what has</p>

<p>00:12:20:13 - 00:12:22:03<br>
having a camera around</p>

<p>00:12:22:03 - 00:12:24:02<br>
What has doing different like</p>

<p>00:12:24:02 - 00:12:25:06<br>
Challenges</p>

<p>00:12:25:06 - 00:12:27:03<br>
Your little like</p>

<p>00:12:27:03 - 00:12:28:01<br>
devotional thoughts</p>

<p>00:12:28:01 - 00:12:30:09<br>
Take it any direction you want</p>

<p>00:12:30:09 - 00:12:31:10<br>
But what has</p>

<p>00:12:31:10 - 00:12:32:08<br>
having these</p>

<p>00:12:32:08 - 00:12:33:15<br>
having just a presence</p>

<p>00:12:33:15 - 00:12:34:24<br>
on social media</p>

<p>00:12:34:24 - 00:12:36:11<br>
what has it done in your mind</p>

<p>00:12:36:11 - 00:12:38:13<br>
to your youth group?</p>

<p>00:12:38:13 - 00:12:39:04<br>
you know, I&#39;m</p>

<p>00:12:39:04 - 00:12:40:09<br>
going to say something</p>

<p>00:12:40:09 - 00:12:41:20<br>
that may be a little bit off</p>

<p>00:12:41:20 - 00:12:42:23<br>
the track of this little bit,</p>

<p>00:12:42:23 - 00:12:44:04<br>
but it&#39;s related to this.</p>

<p>00:12:44:04 - 00:12:45:03<br>
I think I&#39;ve noticed</p>

<p>00:12:45:03 - 00:12:46:02<br>
a lot more people</p>

<p>00:12:46:02 - 00:12:47:09<br>
outside of my ministry</p>

<p>00:12:47:09 - 00:12:48:04<br>
are being reached</p>

<p>00:12:48:04 - 00:12:49:13<br>
than just my students.</p>

<p>00:12:49:13 - 00:12:50:00<br>
There&#39;s people</p>

<p>00:12:50:00 - 00:12:51:13<br>
that see my videos</p>

<p>00:12:51:13 - 00:12:52:13<br>
that that are like,</p>

<p>00:12:52:13 - 00:12:53:13<br>
not from our ministry,</p>

<p>00:12:53:13 - 00:12:54:11<br>
that are like, inspired</p>

<p>00:12:54:11 - 00:12:55:16<br>
and like asking questions</p>

<p>00:12:55:16 - 00:12:57:05<br>
and like, where is CSM at?</p>

<p>00:12:57:05 - 00:12:58:01<br>
And all this stuff.</p>

<p>00:12:58:01 - 00:12:58:07<br>
And they</p>

<p>00:12:58:07 - 00:12:58:14<br>
may not</p>

<p>00:12:58:14 - 00:12:59:21<br>
even be from around the area,</p>

<p>00:12:59:21 - 00:13:01:06<br>
but they&#39;re like curious</p>

<p>00:13:01:06 - 00:13:02:16<br>
and finding things.</p>

<p>00:13:02:16 - 00:13:03:03<br>
And we&#39;re starting</p>

<p>00:13:03:03 - 00:13:04:02<br>
to get more students now</p>

<p>00:13:04:02 - 00:13:05:06<br>
and like seeing my videos</p>

<p>00:13:05:06 - 00:13:05:16<br>
and being in</p>

<p>00:13:05:16 - 00:13:06:07<br>
and following things.</p>

<p>00:13:06:07 - 00:13:06:19<br>
And actually,</p>

<p>00:13:06:19 - 00:13:07:10<br>
we copied off</p>

<p>00:13:07:10 - 00:13:08:01<br>
your guy&#39;s church</p>

<p>00:13:08:01 - 00:13:08:24<br>
one time you did this thing</p>

<p>00:13:08:24 - 00:13:09:10<br>
where you went up</p>

<p>00:13:09:10 - 00:13:10:19<br>
to students and go,</p>

<p>00:13:10:19 - 00:13:12:08<br>
hey, you know,</p>

<p>00:13:12:08 - 00:13:13:22<br>
do you follow Cross Creek,</p>

<p>00:13:13:22 - 00:13:14:13<br>
your church?</p>

<p>00:13:14:13 - 00:13:15:00<br>
And I go, hey,</p>

<p>00:13:15:00 - 00:13:15:14<br>
do you follow</p>

<p>00:13:15:14 - 00:13:17:00<br>
CSM on on TikTok</p>

<p>00:13:17:00 - 00:13:17:24<br>
or do you follow CSM</p>

<p>00:13:17:24 - 00:13:19:21<br>
on, you know, Instagram?</p>

<p>00:13:19:21 - 00:13:21:09<br>
And they&#39;re always scrambling</p>

<p>00:13:21:09 - 00:13:22:20<br>
and they show their phone</p>

<p>00:13:22:20 - 00:13:23:14<br>
and they either know</p>

<p>00:13:23:14 - 00:13:24:01<br>
who they do</p>

<p>00:13:24:01 - 00:13:25:01<br>
or because of that,</p>

<p>00:13:25:01 - 00:13:25:24<br>
they start following.</p>

<p>00:13:25:24 - 00:13:27:01<br>
You know,</p>

<p>00:13:27:01 - 00:13:28:19<br>
I think it&#39;s just</p>

<p>00:13:28:19 - 00:13:31:03<br>
so important to be present</p>

<p>00:13:31:03 - 00:13:32:01<br>
there.</p>

<p>00:13:32:01 - 00:13:35:03<br>
and, give them an avenue</p>

<p>00:13:35:03 - 00:13:36:10<br>
where they can</p>

<p>00:13:36:10 - 00:13:37:19<br>
if they missed a week</p>

<p>00:13:37:19 - 00:13:38:24<br>
and I, I don&#39;t always do it,</p>

<p>00:13:38:24 - 00:13:40:10<br>
but I try to do a recap video</p>

<p>00:13:40:10 - 00:13:41:14<br>
from the week before</p>

<p>00:13:41:14 - 00:13:42:00<br>
and talk</p>

<p>00:13:42:00 - 00:13:43:24<br>
more about different messages.</p>

<p>00:13:43:24 - 00:13:47:12<br>
And, I think they need that</p>

<p>00:13:47:12 - 00:13:48:00<br>
to kind of</p>

<p>00:13:48:00 - 00:13:48:21<br>
if they&#39;re not there, like,</p>

<p>00:13:48:21 - 00:13:49:08<br>
hey, they can</p>

<p>00:13:49:08 - 00:13:50:17<br>
they can see what&#39;s going on.</p>

<p>00:13:50:17 - 00:13:52:04<br>
So that&#39;s, that&#39;s really good.</p>

<p>00:13:52:04 - 00:13:53:09<br>
Yeah.</p>

<p>00:13:53:09 - 00:13:54:15<br>
Well and it’s even like</p>

<p>00:13:54:15 - 00:13:55:16<br>
Ya know</p>

<p>00:13:55:16 - 00:13:56:17<br>
you even said it</p>

<p>00:13:56:17 - 00:13:57:18<br>
there, like</p>

<p>00:13:57:18 - 00:13:59:24<br>
just by doing like something</p>

<p>00:13:59:24 - 00:14:01:05<br>
some little like</p>

<p>00:14:01:05 - 00:14:02:12<br>
challenge thing</p>

<p>00:14:02:12 - 00:14:03:12<br>
like it created like</p>

<p>00:14:03:12 - 00:14:04:01<br>
a fun</p>

<p>00:14:04:01 - 00:14:04:18<br>
Yeah.</p>

<p>00:14:04:18 - 00:14:05:12<br>
moment.</p>

<p>00:14:05:12 - 00:14:06:02<br>
Yeah.</p>

<p>00:14:06:02 - 00:14:06:17<br>
And then if</p>

<p>00:14:06:17 - 00:14:07:22<br>
you do go around</p>

<p>00:14:07:22 - 00:14:08:13<br>
and you’re kinda like</p>

<p>00:14:08:13 - 00:14:10:17<br>
doing man on the street-style videos</p>

<p>00:14:10:17 - 00:14:11:07<br>
and you’re</p>

<p>00:14:11:07 - 00:14:12:18<br>
interviewing people and tryina</p>

<p>00:14:12:18 - 00:14:14:08<br>
catch em not following you,</p>

<p>00:14:14:08 - 00:14:15:07<br>
or prove to</p>

<p>00:14:15:07 - 00:14:17:02<br>
people that they are following you.</p>

<p>00:14:17:02 - 00:14:18:24<br>
Then later, they’re gonna look</p>

<p>00:14:18:24 - 00:14:20:02<br>
for that online.</p>

<p>00:14:20:02 - 00:14:22:03<br>
Right? And then that’s gonna create</p>

<p>00:14:22:03 - 00:14:23:09<br>
and organic moment</p>

<p>00:14:23:09 - 00:14:25:10<br>
an organic shareable moment</p>

<p>00:14:25:10 - 00:14:26:09<br>
that they might</p>

<p>00:14:26:09 - 00:14:27:18<br>
show their friends</p>

<p>00:14:27:18 - 00:14:28:19<br>
“Hey, check this video out!”</p>

<p>00:14:28:19 - 00:14:30:04<br>
or something like that, right?</p>

<p>00:14:30:04 - 00:14:31:09<br>
like something that they could even</p>

<p>00:14:31:09 - 00:14:33:02<br>
then be proud of</p>

<p>00:14:33:02 - 00:14:34:05<br>
Ya know, and so there’s</p>

<p>00:14:34:05 - 00:14:36:15<br>
I think, opportunity</p>

<p>00:14:36:15 - 00:14:37:16<br>
Not</p>

<p>00:14:37:16 - 00:14:39:21<br>
just with people who don’t go to your church</p>

<p>00:14:39:21 - 00:14:40:18<br>
But also,</p>

<p>00:14:40:18 - 00:14:42:12<br>
with students that are</p>

<p>00:14:42:12 - 00:14:43:03<br>
Yeah.</p>

<p>00:14:43:03 - 00:14:43:17<br>
in your youth ministry.</p>

<p>00:14:43:17 - 00:14:45:12<br>
that can, ya know</p>

<p>00:14:45:12 - 00:14:46:14<br>
help them feel</p>

<p>00:14:46:14 - 00:14:48:07<br>
like some sort of sense of ownership</p>

<p>00:14:48:07 - 00:14:49:22<br>
and some sort of like, win</p>

<p>00:14:49:22 - 00:14:52:06<br>
in and through your social media</p>

<p>00:14:52:06 - 00:14:53:15<br>
it’s in the</p>

<p>00:14:53:15 - 00:14:54:21<br>
it’s a really low</p>

<p>00:14:54:21 - 00:14:55:19<br>
hanging fruit there, ya know?</p>

<p>00:14:55:19 - 00:14:56:05<br>
Yeah.</p>

<p>00:14:56:05 - 00:14:56:11<br>
And I</p>

<p>00:14:56:11 - 00:14:57:20<br>
feel like a lot of people.</p>

<p>00:14:57:20 - 00:14:58:14<br>
A lot of students,</p>

<p>00:14:58:14 - 00:14:59:18<br>
specifically students</p>

<p>00:14:59:18 - 00:15:02:00<br>
want to see other students.</p>

<p>00:15:02:00 - 00:15:02:09<br>
Sorry.</p>

<p>00:15:02:09 - 00:15:03:13<br>
On videos</p>

<p>00:15:03:13 - 00:15:04:13<br>
and, like, in things</p>

<p>00:15:04:13 - 00:15:05:12<br>
instead of just me.</p>

<p>00:15:05:12 - 00:15:06:10<br>
Just Jessica.</p>

<p>00:15:06:10 - 00:15:07:06<br>
That&#39;s the leader.</p>

<p>00:15:07:06 - 00:15:08:07<br>
They want to see students.</p>

<p>00:15:08:07 - 00:15:09:02<br>
And when they see students,</p>

<p>00:15:09:02 - 00:15:10:02<br>
they&#39;re more attentive</p>

<p>00:15:10:02 - 00:15:10:17<br>
to watch</p>

<p>00:15:10:17 - 00:15:11:07<br>
and kind of</p>

<p>00:15:11:07 - 00:15:12:10<br>
participate with it</p>

<p>00:15:12:10 - 00:15:13:16<br>
when when they&#39;re there</p>

<p>00:15:13:16 - 00:15:14:02<br>
instead of</p>

<p>00:15:14:02 - 00:15:14:21<br>
just adults</p>

<p>00:15:14:21 - 00:15:16:01<br>
kind of sharing recaps</p>

<p>00:15:16:01 - 00:15:16:12<br>
or whatever</p>

<p>00:15:16:12 - 00:15:18:02<br>
that may look like, you know?</p>

<p>00:15:18:02 - 00:15:18:17<br>
So I&#39;ve learned that</p>

<p>00:15:18:17 - 00:15:19:16<br>
kind of the hard way</p>

<p>00:15:19:16 - 00:15:21:09<br>
a little bit, you know, so.</p>

<p>00:15:21:09 - 00:15:21:24<br>
Yeah, for sure.</p>

<p>00:15:21:24 - 00:15:24:02<br>
And we’re all just trying stuff, right?</p>

<p>00:15:24:02 - 00:15:26:04<br>
Like what I did, when I moved here</p>

<p>00:15:26:04 - 00:15:29:20<br>
I guess just about two years ago, now</p>

<p>00:15:29:20 - 00:15:31:23<br>
when I moved here like</p>

<p>00:15:31:23 - 00:15:33:15<br>
my strategy that I brought in is</p>

<p>00:15:33:15 - 00:15:35:18<br>
not the same strategy that I have today</p>

<p>00:15:35:18 - 00:15:38:04<br>
So, as you get going</p>

<p>00:15:38:04 - 00:15:40:02<br>
and I think that’s a good encouragement too</p>

<p>00:15:40:02 - 00:15:41:07<br>
back to the question a minute ago</p>

<p>00:15:41:07 - 00:15:42:14<br>
like just get started</p>

<p>00:15:42:14 - 00:15:43:03<br>
Yeah.</p>

<p>00:15:43:03 - 00:15:44:02<br>
and once you get started</p>

<p>00:15:44:02 - 00:15:45:08<br>
you’ll start to like uncover things</p>

<p>00:15:45:08 - 00:15:46:08<br>
that you didn’t know</p>

<p>00:15:46:08 - 00:15:46:23<br>
Right? Like</p>

<p>00:15:46:23 - 00:15:47:23<br>
a great example</p>

<p>00:15:47:23 - 00:15:50:14<br>
in our context is</p>

<p>00:15:50:14 - 00:15:52:00<br>
we had a resident, Caleb</p>

<p>00:15:52:00 - 00:15:52:18<br>
two videos ago</p>

<p>00:15:52:18 - 00:15:53:05<br>
I’ll link it right here</p>

<p>00:15:53:05 - 00:15:54:02<br>
Caleb</p>

<p>00:15:54:02 - 00:15:55:10<br>
But he</p>

<p>00:15:55:10 - 00:15:56:18<br>
had this idea</p>

<p>00:15:56:18 - 00:15:59:02<br>
about this thing called the Social Challenge</p>

<p>00:15:59:02 - 00:16:00:10<br>
and we would do a film</p>

<p>00:16:00:10 - 00:16:02:08<br>
a filming of it every single Wednesday night</p>

<p>00:16:02:08 - 00:16:04:01<br>
and he wanted that to be like</p>

<p>00:16:04:01 - 00:16:05:21<br>
a long form version of a YouTube video</p>

<p>00:16:05:21 - 00:16:06:21<br>
and so</p>

<p>00:16:06:21 - 00:16:08:17<br>
we did that for a semester</p>

<p>00:16:08:17 - 00:16:10:15<br>
and I mean, that, that</p>

<p>00:16:10:15 - 00:16:12:01<br>
project would eat his lunch</p>

<p>00:16:12:01 - 00:16:13:11<br>
cuz he would do it on a Wednesday night</p>

<p>00:16:13:11 - 00:16:15:00<br>
and then he would work all day</p>

<p>00:16:15:00 - 00:16:16:14<br>
on a Thursday on it</p>

<p>00:16:16:14 - 00:16:17:22<br>
and he didn’t work on Fridays</p>

<p>00:16:17:22 - 00:16:19:15<br>
so like his whole Thursday</p>

<p>00:16:19:15 - 00:16:22:08<br>
was eaten up by getting this social challenge edited</p>

<p>00:16:22:08 - 00:16:23:05<br>
posted</p>

<p>00:16:23:05 - 00:16:25:03<br>
up and live on YouTube</p>

<p>00:16:25:03 - 00:16:27:03<br>
and. But we, so we</p>

<p>00:16:27:03 - 00:16:29:03<br>
killed the long-form version of it</p>

<p>00:16:29:03 - 00:16:30:10<br>
because it was like the</p>

<p>00:16:30:10 - 00:16:32:19<br>
time factor. Like the immediacy of it</p>

<p>00:16:32:19 - 00:16:35:07<br>
But we shifted it to more short style</p>

<p>00:16:35:07 - 00:16:36:07<br>
more challenge style</p>

<p>00:16:36:07 - 00:16:38:03<br>
and what that’s done</p>

<p>00:16:38:03 - 00:16:39:12<br>
is that has like</p>

<p>00:16:39:12 - 00:16:41:11<br>
you said, that has put so many more</p>

<p>00:16:41:11 - 00:16:42:18<br>
students on our</p>

<p>00:16:42:18 - 00:16:43:12<br>
platform</p>

<p>00:16:43:12 - 00:16:45:08<br>
so we’ve taken the same block of time</p>

<p>00:16:45:08 - 00:16:46:19<br>
that we would have taken to shoot</p>

<p>00:16:46:19 - 00:16:47:24<br>
one big long video</p>

<p>00:16:47:24 - 00:16:49:21<br>
and we’ll just shoot like 5</p>

<p>00:16:49:21 - 00:16:50:06<br>
Okay.</p>

<p>00:16:50:06 - 00:16:50:24<br>
Five shorts.</p>

<p>00:16:50:24 - 00:16:52:15<br>
And then we can just bank them</p>

<p>00:16:52:15 - 00:16:54:00<br>
And so we got em</p>

<p>00:16:54:00 - 00:16:54:20<br>
Like I got in my</p>

<p>00:16:54:20 - 00:16:56:19<br>
folder right now, I got like</p>

<p>00:16:56:19 - 00:16:57:19<br>
5 or 6</p>

<p>00:16:57:19 - 00:16:59:06<br>
of like a certain style of game</p>

<p>00:16:59:06 - 00:17:00:06<br>
we call them drafts</p>

<p>00:17:00:06 - 00:17:01:04<br>
and then I got 5 or 6</p>

<p>00:17:01:04 - 00:17:02:10<br>
of another certain style of game</p>

<p>00:17:02:10 - 00:17:03:15<br>
we call it 7 Questions</p>

<p>00:17:03:15 - 00:17:04:10<br>
Yeah.</p>

<p>00:17:04:10 - 00:17:05:09<br>
And so like I have</p>

<p>00:17:05:09 - 00:17:07:17<br>
Some pretty like set</p>

<p>00:17:07:17 - 00:17:09:06<br>
what I post every day</p>

<p>00:17:09:06 - 00:17:11:00<br>
and when I post certain things</p>

<p>00:17:11:00 - 00:17:11:23<br>
but like</p>

<p>00:17:11:23 - 00:17:13:06<br>
when I don’t have something</p>

<p>00:17:13:06 - 00:17:14:19<br>
or when I need something to kinda</p>

<p>00:17:14:19 - 00:17:15:08<br>
fill the gaps</p>

<p>00:17:15:08 - 00:17:16:03<br>
like I got those</p>

<p>00:17:16:03 - 00:17:16:08<br>
Yeah.</p>

<p>00:17:16:08 - 00:17:16:11<br>
Yeah.</p>

<p>00:17:16:11 - 00:17:17:01<br>
They’re just sitting</p>

<p>00:17:17:01 - 00:17:17:22<br>
right there. And so</p>

<p>00:17:17:22 - 00:17:20:06<br>
we stumbled into that</p>

<p>00:17:20:06 - 00:17:21:18<br>
Right? Like what we started with</p>

<p>00:17:21:18 - 00:17:23:03<br>
the idea of the social challenge</p>

<p>00:17:23:03 - 00:17:23:24<br>
what we started with</p>

<p>00:17:23:24 - 00:17:25:12<br>
is not what it is now</p>

<p>00:17:25:12 - 00:17:26:01<br>
Yeah.</p>

<p>00:17:26:01 - 00:17:27:09<br>
And what’s cool, is like</p>

<p>00:17:27:09 - 00:17:29:08<br>
it, in the room</p>

<p>00:17:29:08 - 00:17:30:13<br>
like in our programming</p>

<p>00:17:30:13 - 00:17:32:02<br>
it’s still called the same thing</p>

<p>00:17:32:02 - 00:17:33:02<br>
from when it started</p>

<p>00:17:33:02 - 00:17:34:15<br>
to what it is today</p>

<p>00:17:34:15 - 00:17:36:14<br>
we still call it the “Social Challenge”</p>

<p>00:17:36:14 - 00:17:37:20<br>
so students know what it is</p>

<p>00:17:37:20 - 00:17:39:16<br>
and students know there’s an opportunity</p>

<p>00:17:39:16 - 00:17:40:16<br>
for them to compete</p>

<p>00:17:40:16 - 00:17:41:23<br>
and get on camera</p>

<p>00:17:41:23 - 00:17:43:05<br>
and they love that stuff</p>

<p>00:17:43:05 - 00:17:43:20<br>
That&#39;s awesome.</p>

<p>00:17:43:20 - 00:17:45:12<br>
And it’s opt-in-able</p>

<p>00:17:45:12 - 00:17:46:11<br>
though, ya know?</p>

<p>00:17:46:11 - 00:17:47:19<br>
and that’s the nice part</p>

<p>00:17:47:19 - 00:17:49:00<br>
is like we say, “Hey”</p>

<p>00:17:49:00 - 00:17:50:18<br>
“During free time, if anyone wants</p>

<p>00:17:50:18 - 00:17:52:01<br>
to come do the Social Challenge</p>

<p>00:17:52:01 - 00:17:53:09<br>
we’ll be back here in this room.”</p>

<p>00:17:53:09 - 00:17:56:10<br>
And so it’s not forced</p>

<p>00:17:56:10 - 00:17:56:19<br>
Yeah.</p>

<p>00:17:56:19 - 00:17:57:06<br>
We’re not making anyone</p>

<p>00:17:57:06 - 00:17:58:12<br>
who is shy or whatever</p>

<p>00:17:58:12 - 00:17:59:06<br>
have to get on it</p>

<p>00:17:59:06 - 00:17:59:24<br>
But then you know</p>

<p>00:17:59:24 - 00:18:01:19<br>
there’s definitely kids who DO want to be on it</p>

<p>00:18:01:19 - 00:18:02:12<br>
Yeah.</p>

<p>00:18:02:12 - 00:18:03:19<br>
And they’re like banging down the door</p>

<p>00:18:03:19 - 00:18:04:07<br>
to get in there</p>

<p>00:18:04:07 - 00:18:05:00<br>
Do you have, like,</p>

<p>00:18:05:00 - 00:18:06:07<br>
the same, like,</p>

<p>00:18:06:07 - 00:18:07:15<br>
smaller, kind of smaller</p>

<p>00:18:07:15 - 00:18:08:03<br>
group of students</p>

<p>00:18:08:03 - 00:18:08:12<br>
that always</p>

<p>00:18:08:12 - 00:18:09:05<br>
want to be on videos?</p>

<p>00:18:09:05 - 00:18:09:23<br>
Or do you have a pretty good</p>

<p>00:18:09:23 - 00:18:10:17<br>
variety of students?</p>

<p>00:18:10:17 - 00:18:11:13<br>
I want to be on videos</p>

<p>00:18:11:13 - 00:18:12:12<br>
because I feel like it&#39;s</p>

<p>00:18:12:12 - 00:18:13:07<br>
kind of slim for me.</p>

<p>00:18:13:07 - 00:18:14:02<br>
of kids that actually</p>

<p>00:18:14:02 - 00:18:16:12<br>
want to be on video.</p>

<p>00:18:16:12 - 00:18:17:19<br>
Yeah, I mean it’s</p>

<p>00:18:17:19 - 00:18:19:05<br>
Yeah, I think it’s</p>

<p>00:18:19:05 - 00:18:20:12<br>
the same kinda group</p>

<p>00:18:20:12 - 00:18:21:02<br>
Yeah.</p>

<p>00:18:21:02 - 00:18:22:13<br>
the same like middle school</p>

<p>00:18:22:13 - 00:18:23:02<br>
boys</p>

<p>00:18:23:02 - 00:18:23:23<br>
Yeah.</p>

<p>00:18:23:23 - 00:18:24:18<br>
like the kid who edited</p>

<p>00:18:24:18 - 00:18:26:02<br>
is the kid who’s always on ‘em, too.</p>

<p>00:18:26:03 - 00:18:26:18<br>
Yeah yeah</p>

<p>00:18:26:18 - 00:18:27:08<br>
yeah yeah.</p>

<p>00:18:27:08 - 00:18:28:07<br>
Like he’s a</p>

<p>00:18:28:07 - 00:18:31:07<br>
he’s very camera hungry</p>

<p>00:18:31:07 - 00:18:32:14<br>
Yeah yeah.</p>

<p>00:18:32:14 - 00:18:33:12<br>
And that’s ok</p>

<p>00:18:33:12 - 00:18:35:01<br>
everyone’s gonna go through waves</p>

<p>00:18:35:01 - 00:18:35:22<br>
this kid doesn’t</p>

<p>00:18:35:22 - 00:18:38:20<br>
he’s a 6th grade-7th grade boy</p>

<p>00:18:38:20 - 00:18:41:03<br>
he’s not insecure about anything</p>

<p>00:18:41:03 - 00:18:41:21<br>
That&#39;s awesome</p>

<p>00:18:41:21 - 00:18:42:24<br>
But like one day he will be</p>

<p>00:18:42:24 - 00:18:46:01<br>
He probably won’t be that kid</p>

<p>00:18:46:01 - 00:18:48:10<br>
for his entire youth ministry career</p>

<p>00:18:48:10 - 00:18:49:04<br>
Right?</p>

<p>00:18:49:04 - 00:18:51:07<br>
And so like, you just</p>

<p>00:18:51:07 - 00:18:53:13<br>
that’s the nice part is you can offer that</p>

<p>00:18:53:13 - 00:18:55:00<br>
and if you got kids</p>

<p>00:18:55:00 - 00:18:56:20<br>
The other fun thing we’ve started to do</p>

<p>00:18:56:20 - 00:18:58:21<br>
Beyond just</p>

<p>00:18:58:21 - 00:19:00:06<br>
being on camera</p>

<p>00:19:00:06 - 00:19:01:17<br>
is like helping run the camera</p>

<p>00:19:01:17 - 00:19:04:06<br>
And so like maybe they don’t wanna be on the camera</p>

<p>00:19:04:06 - 00:19:06:04<br>
but maybe they can be like behind the scenes</p>

<p>00:19:06:04 - 00:19:06:23<br>
or edit</p>

<p>00:19:06:23 - 00:19:07:14<br>
Yeah.</p>

<p>00:19:07:14 - 00:19:08:23<br>
And that- students love</p>

<p>00:19:08:23 - 00:19:10:14<br>
getting a chance to do that</p>

<p>00:19:10:14 - 00:19:12:10<br>
And the more, I guess the older I’m getting</p>

<p>00:19:12:10 - 00:19:13:23<br>
the more I’m trying to figure out, like “How can I</p>

<p>00:19:13:23 - 00:19:16:08<br>
not just do student ministry</p>

<p>00:19:16:08 - 00:19:16:24<br>
for students,</p>

<p>00:19:16:24 - 00:19:17:13<br>
but how can I</p>

<p>00:19:17:13 - 00:19:19:03<br>
let students do student ministry for students?”</p>

<p>00:19:19:03 - 00:19:19:23<br>
That&#39;s good.</p>

<p>00:19:19:23 - 00:19:23:14<br>
So that’s one of the things we’re trying to pursue</p>

<p>00:19:23:14 - 00:19:25:10<br>
But Nate, tell me what</p>

<p>00:19:25:10 - 00:19:27:12<br>
in your context has</p>

<p>00:19:27:12 - 00:19:30:13<br>
been the most fun, or most effective thing?</p>

<p>00:19:30:13 - 00:19:31:08<br>
that you’ve done</p>

<p>00:19:31:08 - 00:19:32:19<br>
just with regard to digital</p>

<p>00:19:32:19 - 00:19:33:11<br>
it doesn’t have to be</p>

<p>00:19:33:11 - 00:19:35:18<br>
social media- anything, it can be anything</p>

<p>00:19:35:18 - 00:19:38:09<br>
any sort of thing in the digital space</p>

<p>00:19:38:09 - 00:19:40:04<br>
Well, I&#39;ll be honest.</p>

<p>00:19:40:04 - 00:19:41:16<br>
I&#39;ve really recently</p>

<p>00:19:41:16 - 00:19:43:10<br>
kind of started a. And this.</p>

<p>00:19:43:10 - 00:19:43:22<br>
I don&#39;t even know</p>

<p>00:19:43:22 - 00:19:44:18<br>
if you consider this</p>

<p>00:19:44:18 - 00:19:45:11<br>
what you&#39;re looking at,</p>

<p>00:19:45:11 - 00:19:47:17<br>
but I started a Snapchat,</p>

<p>00:19:47:17 - 00:19:50:03<br>
group with our students,</p>

<p>00:19:50:03 - 00:19:51:12<br>
and I go, hey, invite.</p>

<p>00:19:51:12 - 00:19:53:00<br>
And that&#39;s a it&#39;s</p>

<p>00:19:53:00 - 00:19:53:24<br>
me social media</p>

<p>00:19:53:24 - 00:19:54:20<br>
invite</p>

<p>00:19:54:20 - 00:19:56:00<br>
anyone that is</p>

<p>00:19:56:00 - 00:19:57:19<br>
that is not that</p>

<p>00:19:57:19 - 00:19:59:01<br>
I don&#39;t have access to</p>

<p>00:19:59:01 - 00:20:00:16<br>
into this group chat.</p>

<p>00:20:00:16 - 00:20:01:19<br>
And people are just adding</p>

<p>00:20:01:19 - 00:20:02:15<br>
people as we go.</p>

<p>00:20:02:15 - 00:20:03:12<br>
And as soon as I add</p>

<p>00:20:03:12 - 00:20:03:24<br>
someone else</p>

<p>00:20:03:24 - 00:20:04:16<br>
and they have friends</p>

<p>00:20:04:16 - 00:20:06:06<br>
that are from CSM, I&#39;m them.</p>

<p>00:20:06:06 - 00:20:06:22<br>
And it&#39;s like</p>

<p>00:20:06:22 - 00:20:08:00<br>
the group is grown,</p>

<p>00:20:08:00 - 00:20:08:17<br>
but the more people</p>

<p>00:20:08:17 - 00:20:09:02<br>
that are in there,</p>

<p>00:20:09:02 - 00:20:10:04<br>
the more it gets blown up.</p>

<p>00:20:10:04 - 00:20:10:22<br>
It&#39;s been fun to</p>

<p>00:20:10:22 - 00:20:11:13<br>
just kind of see it</p>

<p>00:20:11:13 - 00:20:12:18<br>
expand slowly</p>

<p>00:20:12:18 - 00:20:13:08<br>
throughout</p>

<p>00:20:13:08 - 00:20:14:15<br>
the last couple weeks.</p>

<p>00:20:14:15 - 00:20:14:21<br>
That&#39;s</p>

<p>00:20:14:21 - 00:20:15:04<br>
something that</p>

<p>00:20:15:04 - 00:20:16:01<br>
I&#39;m excited about</p>

<p>00:20:16:01 - 00:20:17:06<br>
because it&#39;s like it&#39;s</p>

<p>00:20:17:06 - 00:20:18:08<br>
a different way of connecting.</p>

<p>00:20:18:08 - 00:20:19:04<br>
We have GroupMe</p>

<p>00:20:19:04 - 00:20:19:19<br>
and we connect through</p>

<p>00:20:19:19 - 00:20:20:24<br>
GroupMe mainly,</p>

<p>00:20:20:24 - 00:20:22:00<br>
but I think Snapchat</p>

<p>00:20:22:00 - 00:20:22:23<br>
should have a funner,</p>

<p>00:20:22:23 - 00:20:25:07<br>
like fun, fun way to like</p>

<p>00:20:25:07 - 00:20:26:12<br>
send funny pictures</p>

<p>00:20:26:12 - 00:20:27:15<br>
and whatever.</p>

<p>00:20:27:15 - 00:20:28:16<br>
Like you can best group</p>

<p>00:20:28:16 - 00:20:29:10<br>
like this</p>

<p>00:20:29:10 - 00:20:30:23<br>
kid was blown it up</p>

<p>00:20:30:23 - 00:20:32:11<br>
with with like</p>

<p>00:20:32:11 - 00:20:33:24<br>
filters of people&#39;s faces</p>

<p>00:20:33:24 - 00:20:35:09<br>
being all distorted and stuff.</p>

<p>00:20:35:09 - 00:20:36:23<br>
And just as he&#39;s being goofy</p>

<p>00:20:36:23 - 00:20:37:19<br>
and I don&#39;t know</p>

<p>00:20:37:19 - 00:20:38:13<br>
if that answers your question</p>

<p>00:20:38:13 - 00:20:39:08<br>
the way you wanted me to,</p>

<p>00:20:39:08 - 00:20:40:14<br>
but it&#39;s just, you know.</p>

<p>00:20:40:14 - 00:20:41:03<br>
Yeah, no, it’s great!</p>

<p>00:20:41:03 - 00:20:42:02<br>
I mean it’s</p>

<p>00:20:42:02 - 00:20:43:01<br>
that’s the thing, like</p>

<p>00:20:43:01 - 00:20:44:09<br>
every church is different, right?</p>

<p>00:20:44:09 - 00:20:45:17<br>
So I’m not going into this with any sorta</p>

<p>00:20:45:17 - 00:20:46:19<br>
like agenda</p>

<p>00:20:46:19 - 00:20:47:09<br>
I’m just tryina get</p>

<p>00:20:47:09 - 00:20:50:04<br>
to know what real youth pastors</p>

<p>00:20:50:04 - 00:20:51:14<br>
and real churches are doing</p>

<p>00:20:51:14 - 00:20:53:12<br>
like to connect with students</p>

<p>00:20:53:12 - 00:20:55:00<br>
and that’s a great example, because</p>

<p>00:20:55:00 - 00:20:57:10<br>
youth ministry 15 years ago</p>

<p>00:20:57:10 - 00:20:58:06<br>
like you don’t have that</p>

<p>00:20:58:06 - 00:20:58:16<br>
opportunity</p>

<p>00:20:58:16 - 00:20:59:10<br>
Yeah. Yeah, yeah, yeah.</p>

<p>00:20:59:10 - 00:21:01:02<br>
Whether</p>

<p>00:21:01:02 - 00:21:02:09<br>
Cuz like our church</p>

<p>00:21:02:09 - 00:21:03:18<br>
doesn’t let us use Snapchat</p>

<p>00:21:03:18 - 00:21:04:10<br>
Oh, really?</p>

<p>00:21:04:10 - 00:21:06:01<br>
Whether it’s Snapchat</p>

<p>00:21:06:01 - 00:21:07:10<br>
or whether it’s GroupMe</p>

<p>00:21:07:10 - 00:21:08:16<br>
or whether it’s a Group Message</p>

<p>00:21:08:16 - 00:21:11:09<br>
or whether it’s an Instagram DM Group</p>

<p>00:21:12:15 - 00:21:13:18<br>
The concept</p>

<p>00:21:13:18 - 00:21:14:22<br>
is a group message</p>

<p>00:21:14:22 - 00:21:15:14<br>
Yeah.</p>

<p>00:21:15:14 - 00:21:17:15<br>
You and I, if we were youth pastors</p>

<p>00:21:17:15 - 00:21:18:14<br>
fifteen years ago</p>

<p>00:21:18:14 - 00:21:20:12<br>
we don’t have that opportunity</p>

<p>00:21:20:12 - 00:21:21:01<br>
Yeah.</p>

<p>00:21:21:01 - 00:21:22:11<br>
That doesn’t exist</p>

<p>00:21:22:11 - 00:21:24:19<br>
And so, that’s why I say</p>

<p>00:21:24:19 - 00:21:26:19<br>
it’s so important for youth pastors to just</p>

<p>00:21:26:19 - 00:21:27:22<br>
figure something out, because</p>

<p>00:21:27:22 - 00:21:29:19<br>
look at that opportunity</p>

<p>00:21:29:19 - 00:21:31:06<br>
like you have a chance to</p>

<p>00:21:31:06 - 00:21:32:23<br>
message your students</p>

<p>00:21:32:23 - 00:21:34:22<br>
on like a Tuesday morning</p>

<p>00:21:34:22 - 00:21:35:12<br>
Yeah.</p>

<p>00:21:35:12 - 00:21:36:06<br>
like otherwise you would have</p>

<p>00:21:36:06 - 00:21:37:03<br>
had to wait for them to</p>

<p>00:21:37:03 - 00:21:37:17<br>
Yeah.</p>

<p>00:21:37:17 - 00:21:38:17<br>
come to you</p>

<p>00:21:38:17 - 00:21:40:01<br>
to be a captive audience</p>

<p>00:21:40:01 - 00:21:40:12<br>
Yeah.</p>

<p>00:21:40:12 - 00:21:42:03<br>
But now we have the ability to</p>

<p>00:21:42:03 - 00:21:43:14<br>
And there’s like</p>

<p>00:21:43:14 - 00:21:45:09<br>
there’s checks and balances within that</p>

<p>00:21:45:09 - 00:21:47:01<br>
and there’s times where that can get abused</p>

<p>00:21:47:01 - 00:21:48:11<br>
but at the end of the day, like</p>

<p>00:21:48:11 - 00:21:50:00<br>
The opportunity that we have is fantastic</p>

<p>00:21:50:00 - 00:21:50:09<br>
Yeah.</p>

<p>00:21:50:09 - 00:21:51:20<br>
So, it’s</p>

<p>00:21:51:20 - 00:21:53:19<br>
Important I think to lean into that</p>

<p>00:21:53:19 - 00:21:54:21<br>
We should ask our dad</p>

<p>00:21:54:21 - 00:21:55:13<br>
how he did that</p>

<p>00:21:55:13 - 00:21:56:18<br>
when he was a youth pastor.</p>

<p>00:21:56:18 - 00:21:58:05<br>
You know, just to see for him.</p>

<p>00:21:58:05 - 00:21:59:02<br>
Fifteen years ago?</p>

<p>00:21:59:02 - 00:21:59:08<br>
What?</p>

<p>00:21:59:08 - 00:22:00:05<br>
Because he was doing it. What?</p>

<p>00:22:00:05 - 00:22:01:05<br>
It was like not many.</p>

<p>00:22:01:05 - 00:22:02:05<br>
There wasn&#39;t cell phones,</p>

<p>00:22:02:05 - 00:22:02:12<br>
you know.</p>

<p>00:22:02:12 - 00:22:03:08<br>
So how do you.</p>

<p>00:22:03:08 - 00:22:04:16<br>
Well yeah, you just didn’t</p>

<p>00:22:04:16 - 00:22:05:16<br>
do a group chat</p>

<p>00:22:05:16 - 00:22:06:03<br>
Yeah.</p>

<p>00:22:06:03 - 00:22:08:00<br>
It was all about the in-person</p>

<p>00:22:08:00 - 00:22:08:12<br>
It was.</p>

<p>00:22:08:12 - 00:22:09:01<br>
Yeah.</p>

<p>00:22:09:01 - 00:22:11:08<br>
And that’s the struggle</p>

<p>00:22:11:08 - 00:22:13:14<br>
Right? Like the struggle now</p>

<p>00:22:13:14 - 00:22:14:22<br>
sometimes when</p>

<p>00:22:14:22 - 00:22:16:07<br>
you introduce an idea of digital</p>

<p>00:22:16:07 - 00:22:18:13<br>
there may be an older</p>

<p>00:22:18:13 - 00:22:21:03<br>
generation or demographic</p>

<p>00:22:21:03 - 00:22:24:00<br>
that remembers it done a different way</p>

<p>00:22:24:00 - 00:22:26:19<br>
And no shade on that or them</p>

<p>00:22:26:19 - 00:22:28:06<br>
but the fact is we just</p>

<p>00:22:28:06 - 00:22:29:14<br>
live in a different day</p>

<p>00:22:29:14 - 00:22:30:21<br>
And so</p>

<p>00:22:30:21 - 00:22:33:02<br>
and whatever</p>

<p>00:22:33:02 - 00:22:36:12<br>
And so however they were doing things before</p>

<p>00:22:36:12 - 00:22:39:03<br>
teenagers have zero concept of that today</p>

<p>00:22:39:03 - 00:22:39:08<br>
Yeah.</p>

<p>00:22:39:08 - 00:22:39:21<br>
Yeah, yeah.</p>

<p>00:22:39:21 - 00:22:41:09<br>
They are digital natives</p>

<p>00:22:41:09 - 00:22:42:15<br>
and digital dependents</p>

<p>00:22:42:15 - 00:22:44:07<br>
And so to</p>

<p>00:22:44:07 - 00:22:45:12<br>
not have something</p>

<p>00:22:45:12 - 00:22:48:04<br>
Right? And that’s the thing when I hear arguments</p>

<p>00:22:48:04 - 00:22:49:11<br>
from youth pastors who say:</p>

<p>00:22:49:11 - 00:22:50:20<br>
“Well, I don’t use social”</p>

<p>00:22:50:20 - 00:22:52:08<br>
“Well do you have a group chat?”</p>

<p>00:22:52:08 - 00:22:53:08<br>
“Well yeah we have a group chat!”</p>

<p>00:22:53:08 - 00:22:54:22<br>
“Well, you’re doing something!”</p>

<p>00:22:54:22 - 00:22:56:10<br>
You’re not doing nothing</p>

<p>00:22:56:10 - 00:22:57:24<br>
And so there’s</p>

<p>00:22:57:24 - 00:23:00:08<br>
That’s the thing I love, I love that</p>

<p>00:23:00:08 - 00:23:02:17<br>
the sky is legitimately the limit</p>

<p>00:23:02:17 - 00:23:05:06<br>
Wherever your creativity will lead you</p>

<p>00:23:05:06 - 00:23:06:06<br>
in today’s day-in-age</p>

<p>00:23:06:06 - 00:23:07:19<br>
you can do</p>

<p>00:23:07:19 - 00:23:08:17<br>
you can do anything</p>

<p>00:23:08:17 - 00:23:10:12<br>
Right? And it can be</p>

<p>00:23:10:12 - 00:23:12:19<br>
as robust of a strategy as you want</p>

<p>00:23:12:19 - 00:23:13:24<br>
or it can be as like</p>

<p>00:23:13:24 - 00:23:16:14<br>
paired down and focused on your kids</p>

<p>00:23:16:14 - 00:23:18:21<br>
Both are great, I think</p>

<p>00:23:18:21 - 00:23:19:17<br>
Yeah.</p>

<p>00:23:19:17 - 00:23:21:14<br>
So last thing, Nate</p>

<p>00:23:21:14 - 00:23:23:03<br>
How do you</p>

<p>00:23:23:03 - 00:23:24:15<br>
know something’s working?</p>

<p>00:23:24:15 - 00:23:27:08<br>
Like when you post something</p>

<p>00:23:27:08 - 00:23:29:07<br>
Or- how do you know when like</p>

<p>00:23:29:07 - 00:23:31:11<br>
that was good. That was a win?</p>

<p>00:23:31:11 - 00:23:33:13<br>
What are some of the things that</p>

<p>00:23:33:13 - 00:23:34:24<br>
you look for, whether it be</p>

<p>00:23:34:24 - 00:23:37:03<br>
like metrics, like number type things</p>

<p>00:23:37:03 - 00:23:38:05<br>
Or even just like</p>

<p>00:23:38:05 - 00:23:39:17<br>
the word on the street</p>

<p>00:23:39:17 - 00:23:41:06<br>
or the scuttlebutt that you might hear like</p>

<p>00:23:41:06 - 00:23:43:08<br>
in the hallways of church</p>

<p>00:23:43:08 - 00:23:44:12<br>
I think I see</p>

<p>00:23:44:12 - 00:23:45:18<br>
people share things.</p>

<p>00:23:45:18 - 00:23:47:03<br>
Even if it&#39;s not a lot of shares.</p>

<p>00:23:47:03 - 00:23:48:10<br>
Like, there&#39;s, like, adult,</p>

<p>00:23:48:10 - 00:23:50:08<br>
like adults that are in our</p>

<p>00:23:50:08 - 00:23:50:22<br>
our ministry</p>

<p>00:23:50:22 - 00:23:52:01<br>
that kind of see this stuff,</p>

<p>00:23:52:01 - 00:23:53:07<br>
and they&#39;ll share it.</p>

<p>00:23:53:07 - 00:23:53:24<br>
Or student</p>

<p>00:23:53:24 - 00:23:55:14<br>
and multiple students like it.</p>

<p>00:23:55:14 - 00:23:56:14<br>
We have a good amount of like</p>

<p>00:23:56:14 - 00:23:56:21<br>
we have a good</p>

<p>00:23:56:21 - 00:23:57:21<br>
amount of views.</p>

<p>00:23:57:21 - 00:23:58:10<br>
If there&#39;s a good</p>

<p>00:23:58:10 - 00:23:59:00<br>
amount of views,</p>

<p>00:23:59:00 - 00:23:59:14<br>
it means that it&#39;s</p>

<p>00:23:59:14 - 00:24:00:13<br>
kind of catching on.</p>

<p>00:24:00:13 - 00:24:00:24<br>
Honestly,</p>

<p>00:24:00:24 - 00:24:02:09<br>
I do a lot more reels,</p>

<p>00:24:02:09 - 00:24:03:15<br>
even for like picture</p>

<p>00:24:03:15 - 00:24:05:04<br>
on new picture reels.</p>

<p>00:24:05:04 - 00:24:06:14<br>
And they they&#39;re,</p>

<p>00:24:06:14 - 00:24:07:03<br>
they&#39;re ones</p>

<p>00:24:07:03 - 00:24:07:17<br>
that kind of</p>

<p>00:24:07:17 - 00:24:08:11<br>
just to kind of show</p>

<p>00:24:08:11 - 00:24:08:17<br>
like what</p>

<p>00:24:08:17 - 00:24:09:02<br>
we&#39;ve done</p>

<p>00:24:09:02 - 00:24:10:08<br>
in the night of CSM.</p>

<p>00:24:10:08 - 00:24:11:00<br>
I like to do like</p>

<p>00:24:11:00 - 00:24:12:03<br>
recap videos of</p>

<p>00:24:12:03 - 00:24:13:07<br>
like what we did</p>

<p>00:24:13:07 - 00:24:14:06<br>
that last night</p>

<p>00:24:14:06 - 00:24:16:01<br>
at CSM or today or whatever,</p>

<p>00:24:16:01 - 00:24:17:10<br>
just kind of show people</p>

<p>00:24:17:10 - 00:24:19:02<br>
kind of quickly and pictures</p>

<p>00:24:19:02 - 00:24:20:10<br>
of what we&#39;ve been up to you.</p>

<p>00:24:20:10 - 00:24:21:19<br>
And I think I don&#39;t</p>

<p>00:24:21:19 - 00:24:22:21<br>
I think our adults</p>

<p>00:24:22:21 - 00:24:23:21<br>
like parents and,</p>

<p>00:24:23:21 - 00:24:25:01<br>
and the adults in the church</p>

<p>00:24:25:01 - 00:24:26:03<br>
want to see what&#39;s going on</p>

<p>00:24:26:03 - 00:24:27:05<br>
with the students.</p>

<p>00:24:27:05 - 00:24:27:23<br>
And when the adults</p>

<p>00:24:27:23 - 00:24:28:17<br>
are encouraged</p>

<p>00:24:28:17 - 00:24:30:00<br>
and and feel</p>

<p>00:24:30:00 - 00:24:31:20<br>
uplifted by students,</p>

<p>00:24:31:20 - 00:24:33:20<br>
inspire inspiring others</p>

<p>00:24:33:20 - 00:24:35:19<br>
to come and and lead</p>

<p>00:24:35:19 - 00:24:36:17<br>
and leading their friends</p>

<p>00:24:36:17 - 00:24:37:20<br>
to Christ and</p>

<p>00:24:37:20 - 00:24:39:17<br>
and getting on stage on Sunday</p>

<p>00:24:39:17 - 00:24:40:01<br>
morning</p>

<p>00:24:40:01 - 00:24:41:12<br>
and leading worship and</p>

<p>00:24:41:12 - 00:24:42:20<br>
and when they get on</p>

<p>00:24:42:20 - 00:24:44:03<br>
stage on Sunday morning</p>

<p>00:24:44:03 - 00:24:45:15<br>
and and share</p>

<p>00:24:45:15 - 00:24:46:14<br>
the announcements</p>

<p>00:24:46:14 - 00:24:47:21<br>
in front of the whole church.</p>

<p>00:24:47:21 - 00:24:48:18<br>
that&#39;s just</p>

<p>00:24:48:18 - 00:24:49:00<br>
I think</p>

<p>00:24:49:00 - 00:24:49:19<br>
they&#39;re inspired by that</p>

<p>00:24:49:19 - 00:24:50:06<br>
and all that.</p>

<p>00:24:50:06 - 00:24:50:19<br>
You know, I,</p>

<p>00:24:50:19 - 00:24:52:20<br>
I, I capture that stuff and,</p>

<p>00:24:52:20 - 00:24:53:12<br>
and then I go on</p>

<p>00:24:53:12 - 00:24:53:24<br>
and share it</p>

<p>00:24:53:24 - 00:24:54:14<br>
with their friends.</p>

<p>00:24:54:14 - 00:24:55:20<br>
Hey, this is something that</p>

<p>00:24:55:20 - 00:24:56:21<br>
that happened in our church.</p>

<p>00:24:56:21 - 00:24:57:22<br>
Our students are doing things.</p>

<p>00:24:57:22 - 00:24:59:03<br>
So it&#39;s all related</p>

<p>00:24:59:03 - 00:24:59:21<br>
in the social media</p>

<p>00:24:59:21 - 00:25:00:16<br>
because you captured</p>

<p>00:25:00:16 - 00:25:02:03<br>
the images and then</p>

<p>00:25:02:03 - 00:25:03:13<br>
and then you,</p>

<p>00:25:03:13 - 00:25:04:01<br>
share it on</p>

<p>00:25:04:01 - 00:25:04:23<br>
like your platforms</p>

<p>00:25:04:23 - 00:25:05:18<br>
to kind of show</p>

<p>00:25:05:18 - 00:25:06:20<br>
the world and people</p>

<p>00:25:06:20 - 00:25:07:20<br>
that God&#39;s up</p>

<p>00:25:07:20 - 00:25:08:06<br>
to something</p>

<p>00:25:08:06 - 00:25:08:24<br>
at Calvary Student</p>

<p>00:25:08:24 - 00:25:10:20<br>
Ministries and, and just,</p>

<p>00:25:10:20 - 00:25:12:11<br>
yeah, that&#39;s mainly it,</p>

<p>00:25:12:11 - 00:25:13:01<br>
I think, is</p>

<p>00:25:13:01 - 00:25:14:22<br>
just seeing people inspire</p>

<p>00:25:14:22 - 00:25:17:08<br>
by what&#39;s going on. You know.</p>

<p>00:25:17:08 - 00:25:18:21<br>
Well and think about it</p>

<p>00:25:18:21 - 00:25:20:24<br>
if you didn’t have some sort of creative outlet</p>

<p>00:25:20:24 - 00:25:21:22<br>
to share stuff like that</p>

<p>00:25:21:22 - 00:25:23:07<br>
like how would people know?</p>

<p>00:25:23:07 - 00:25:24:03<br>
cuz if they’re not</p>

<p>00:25:24:03 - 00:25:25:02<br>
They would have no idea.</p>

<p>00:25:25:02 - 00:25:26:19<br>
If they’re not in the room</p>

<p>00:25:26:19 - 00:25:28:13<br>
they don’t know</p>

<p>00:25:28:13 - 00:25:29:08<br>
Exactly.</p>

<p>00:25:29:08 - 00:25:30:02<br>
There’s another</p>

<p>00:25:30:02 - 00:25:31:23<br>
You just stepped in another benefit</p>

<p>00:25:31:23 - 00:25:32:24<br>
Right, like?</p>

<p>00:25:32:24 - 00:25:35:22<br>
People, adults, parents</p>

<p>00:25:35:22 - 00:25:38:18<br>
Pastors, elders</p>

<p>00:25:38:18 - 00:25:40:22<br>
who are not coming to youth group</p>

<p>00:25:40:22 - 00:25:42:08<br>
on Wednesday nights or Sunday nights</p>

<p>00:25:42:08 - 00:25:44:09<br>
Especially not frequently</p>

<p>00:25:44:09 - 00:25:45:14<br>
You can help them</p>

<p>00:25:45:14 - 00:25:48:17<br>
Ya know, that’s a win for you</p>

<p>00:25:48:17 - 00:25:49:23<br>
Maybe as a youth pastor too</p>

<p>00:25:49:23 - 00:25:52:01<br>
Just putting some of that stuff out there</p>

<p>00:25:52:01 - 00:25:53:02<br>
Yeah.</p>

<p>00:25:53:02 - 00:25:54:13<br>
Like Nate said</p>

<p>00:25:54:13 - 00:25:57:17<br>
“It’s not as hard as you think it might be.”</p>

<p>00:25:57:17 - 00:25:59:01<br>
Yeah.</p>

<p>00:25:59:01 - 00:25:59:18<br>
So last word</p>

<p>00:25:59:18 - 00:26:01:13<br>
last final bit of encouragement</p>

<p>00:26:01:13 - 00:26:03:14<br>
What would you say to someone who</p>

<p>00:26:03:14 - 00:26:04:20<br>
is on the fence</p>

<p>00:26:04:20 - 00:26:05:20<br>
Who’s</p>

<p>00:26:05:20 - 00:26:08:00<br>
maybe like you a year and a half ago, is like</p>

<p>00:26:08:00 - 00:26:09:14<br>
“I’m not sure about all this stuff.”</p>

<p>00:26:09:14 - 00:26:11:05<br>
What’s one thing</p>

<p>00:26:11:05 - 00:26:12:19<br>
That you would say like, “Hey, do this”</p>

<p>00:26:12:19 - 00:26:15:18<br>
Just. Just do this one thing</p>

<p>00:26:15:18 - 00:26:18:14<br>
This week?</p>

<p>00:26:18:14 - 00:26:19:23<br>
Yeah, that&#39;s a tough question.</p>

<p>00:26:19:23 - 00:26:22:23<br>
I would say like.</p>

<p>00:26:23:02 - 00:26:23:19<br>
Like kind of</p>

<p>00:26:23:19 - 00:26:24:16<br>
like what you said.</p>

<p>00:26:24:16 - 00:26:25:18<br>
Give it a shot</p>

<p>00:26:25:18 - 00:26:26:23<br>
and see if it see</p>

<p>00:26:26:23 - 00:26:27:14<br>
what happens.</p>

<p>00:26:27:14 - 00:26:28:02<br>
I mean,</p>

<p>00:26:28:02 - 00:26:29:00<br>
you&#39;re not going to get.</p>

<p>00:26:29:00 - 00:26:30:05<br>
And don&#39;t be discouraged</p>

<p>00:26:30:05 - 00:26:30:20<br>
if you don&#39;t get</p>

<p>00:26:30:20 - 00:26:31:23<br>
a hundred followers</p>

<p>00:26:31:23 - 00:26:32:22<br>
in the first,</p>

<p>00:26:32:22 - 00:26:34:07<br>
you know,</p>

<p>00:26:34:07 - 00:26:35:09<br>
couple days</p>

<p>00:26:35:09 - 00:26:36:15<br>
or weeks or months even, like,</p>

<p>00:26:36:15 - 00:26:37:07<br>
it takes some time</p>

<p>00:26:37:07 - 00:26:39:07<br>
sometimes and sometimes slowly</p>

<p>00:26:39:07 - 00:26:40:16<br>
growing thing.</p>

<p>00:26:40:16 - 00:26:42:01<br>
But,</p>

<p>00:26:42:01 - 00:26:43:03<br>
I say give it a shot</p>

<p>00:26:43:03 - 00:26:43:19<br>
and just</p>

<p>00:26:43:19 - 00:26:45:08<br>
try it out for a little bit.</p>

<p>00:26:45:08 - 00:26:46:20<br>
And like I said, please</p>

<p>00:26:46:20 - 00:26:48:13<br>
do not be afraid of the time.</p>

<p>00:26:48:13 - 00:26:50:03<br>
Just like engaging it with it.</p>

<p>00:26:50:03 - 00:26:51:17<br>
It&#39;s not as bad as you think.</p>

<p>00:26:51:17 - 00:26:52:22<br>
And honestly, like,</p>

<p>00:26:52:22 - 00:26:54:02<br>
I feel like youth</p>

<p>00:26:54:02 - 00:26:56:12<br>
pastors are really called</p>

<p>00:26:56:12 - 00:26:58:00<br>
to this generation</p>

<p>00:26:58:00 - 00:26:58:20<br>
of reaching people</p>

<p>00:26:58:20 - 00:26:59:11<br>
through social media.</p>

<p>00:26:59:11 - 00:27:00:09<br>
That&#39;s just where we&#39;re at</p>

<p>00:27:00:09 - 00:27:01:06<br>
and in society</p>

<p>00:27:01:06 - 00:27:02:16<br>
where we need to be</p>

<p>00:27:02:16 - 00:27:04:16<br>
on social media in some way.</p>

<p>00:27:04:16 - 00:27:05:10<br>
And I don&#39;t even think</p>

<p>00:27:05:10 - 00:27:06:05<br>
that Facebook&#39;s really</p>

<p>00:27:06:05 - 00:27:07:11<br>
that platform for students.</p>

<p>00:27:07:11 - 00:27:08:09<br>
It&#39;s more for adults</p>

<p>00:27:08:09 - 00:27:09:03<br>
at this at,</p>

<p>00:27:09:03 - 00:27:10:04<br>
you know, Facebook&#39;s</p>

<p>00:27:10:04 - 00:27:12:03<br>
more of an adult thing.</p>

<p>00:27:12:03 - 00:27:14:00<br>
And so just find that avenue</p>

<p>00:27:14:00 - 00:27:14:22<br>
that you can,</p>

<p>00:27:14:22 - 00:27:15:24<br>
get started</p>

<p>00:27:15:24 - 00:27:16:17<br>
with and connect them</p>

<p>00:27:16:17 - 00:27:17:16<br>
together, connect your</p>

<p>00:27:17:16 - 00:27:18:08<br>
link, your,</p>

<p>00:27:18:08 - 00:27:18:22<br>
you know, your</p>

<p>00:27:18:22 - 00:27:19:16<br>
platforms together</p>

<p>00:27:19:16 - 00:27:20:11<br>
so it&#39;s easier for you</p>

<p>00:27:20:11 - 00:27:21:17<br>
to post multiple things.</p>

<p>00:27:21:17 - 00:27:23:03<br>
You got this.</p>

<p>00:27:23:03 - 00:27:24:04<br>
The church needs you.</p>

<p>00:27:24:04 - 00:27:24:19<br>
You know.</p>

<p>00:27:24:19 - 00:27:25:08<br>
Yeah</p>

<p>00:27:25:08 - 00:27:26:05<br>
Love it</p>

<p>00:27:26:05 - 00:27:27:08<br>
Love it, well hey</p>

<p>00:27:27:08 - 00:27:29:04<br>
thanks for being on this morning</p>

<p>00:27:29:04 - 00:27:30:08<br>
Thanks for getting up early</p>

<p>00:27:30:08 - 00:27:30:12<br>
Yeah.</p>

<p>00:27:30:12 - 00:27:31:03<br>
I mean, I.</p>

<p>00:27:31:03 - 00:27:34:06<br>
And uh- and yeah</p>

<p>00:27:34:06 - 00:27:34:21<br>
Love you, brother.</p>

<p>00:27:34:21 - 00:27:36:07<br>
Hey, we&#39;ll stay in touch.</p>

<p>00:27:36:07 - 00:27:37:19<br>
You too!</p>

<p>00:27:37:19 - 00:27:40:12<br>
Hey! Stay Hybrid!</p>]]>
  </content:encoded>
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    <![CDATA[<h3>🔥 [FREE] Hybrid Ministry Strategy Guide🔥</h3>

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<p><strong>======================================</strong><br>
<strong>DESCRIPTION</strong><br>
In this video, youth pastor, Nate Clason shares his journey to posting on social media more regularly.<br>
He also shares the one key secret that has brought his group more closely together.<br>
And be sure to stick around to the very end, because live on the podcast, Nate and Nick discover one additional benefit to social media that will help youth pastors win with parents, pastors and even elders at your church!</p>

<p><strong>======================================</strong><br>
📓<strong>SHOWNOTES</strong><br>
//SHOWNOTES &amp; TRANSCRIPTS<br>
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<p><strong>--------------</strong><br>
🕰️<strong>TIMECODES</strong><br>
00:00 Intro<br>
00:51 How did you end up as a youth pastor?<br>
02:29 What was your original relationship with digital?<br>
04:45 What would you say to a &quot;regular&quot; youth pastor?<br>
12:10 What wins have come from social media?<br>
19:27 What in your context has been most effective?<br>
23:20 Additional benefits of Social<br>
<strong>--------------</strong><br>
✍️<strong>TRANSCRIPT</strong><br>
00:00:00:00 - 00:00:01:02<br>
What is up everybody?</p>

<p>00:00:01:02 - 00:00:03:03<br>
Welcome back to another episode</p>

<p>00:00:03:03 - 00:00:04:20<br>
of the Hybrid Ministry Show</p>

<p>00:00:04:20 - 00:00:07:02<br>
I am your host, Nick Clason</p>

<p>00:00:07:02 - 00:00:08:07<br>
here with you as always</p>

<p>00:00:08:07 - 00:00:09:23<br>
and if you’ve been here the last couple of weeks</p>

<p>00:00:09:23 - 00:00:11:12<br>
you know that we’ve been doing some different interviews</p>

<p>00:00:20:22 - 00:00:24:00<br>
It is with my brother, Nate Clason</p>

<p>00:00:24:00 - 00:00:26:03<br>
Good morning, Nate, how you doing bro?</p>

<p>00:00:26:03 - 00:00:27:02<br>
I&#39;m doing pretty good.</p>

<p>00:00:27:02 - 00:00:28:03<br>
Probably not better than</p>

<p>00:00:28:03 - 00:00:29:03<br>
your wife, though, right?</p>

<p>00:00:29:03 - 00:00:30:05<br>
Don&#39;t say that to</p>

<p>00:00:30:05 - 00:00:31:02<br>
in front of anyone.</p>

<p>00:00:31:02 - 00:00:31:18<br>
You know, True.</p>

<p>00:00:31:18 - 00:00:34:17<br>
Well, I’ve known you longer</p>

<p>00:00:34:17 - 00:00:35:12<br>
That is true.</p>

<p>00:00:35:12 - 00:00:36:11<br>
But not too much longer, so.</p>

<p>00:00:36:11 - 00:00:38:05<br>
That’s probably what I’m thinking</p>

<p>00:00:38:05 - 00:00:38:18<br>
when I say that</p>

<p>00:00:38:18 - 00:00:39:02<br>
Yeah.</p>

<p>00:00:39:02 - 00:00:41:05<br>
Yeah.</p>

<p>00:00:41:05 - 00:00:43:14<br>
Nate, give us all</p>

<p>00:00:43:14 - 00:00:44:15<br>
a little bit of background</p>

<p>00:00:44:15 - 00:00:46:19<br>
what’s been your church</p>

<p>00:00:46:19 - 00:00:49:16<br>
youth ministry, student ministry</p>

<p>00:00:49:16 - 00:00:51:20<br>
experience and story</p>

<p>00:00:51:20 - 00:00:54:09<br>
kinda get that conversation</p>

<p>00:00:54:09 - 00:00:55:24<br>
out of the way</p>

<p>00:00:55:24 - 00:00:57:07<br>
set a little bit of a baseline</p>

<p>00:00:57:07 - 00:00:58:19<br>
as we dive into this</p>

<p>00:00:58:19 - 00:01:00:04<br>
social media discussion</p>

<p>00:01:00:04 - 00:01:00:14<br>
Yeah.</p>

<p>00:01:00:14 - 00:01:01:21<br>
So I felt called</p>

<p>00:01:01:21 - 00:01:05:00<br>
to, ministry at a Mexico</p>

<p>00:01:05:00 - 00:01:06:02<br>
missions trip.</p>

<p>00:01:06:02 - 00:01:07:19<br>
when I was in high school,</p>

<p>00:01:07:19 - 00:01:09:08<br>
a late high school,</p>

<p>00:01:09:08 - 00:01:11:01<br>
and actually kind of fell off.</p>

<p>00:01:11:01 - 00:01:12:05<br>
my journey a little bit.</p>

<p>00:01:12:05 - 00:01:13:07<br>
my journey a little bit.</p>

<p>00:01:13:07 - 00:01:14:01<br>
Kind of started</p>

<p>00:01:14:01 - 00:01:15:14<br>
serving, working</p>

<p>00:01:15:14 - 00:01:16:13<br>
in, like,</p>

<p>00:01:16:13 - 00:01:18:02<br>
the public work, you know,</p>

<p>00:01:18:02 - 00:01:19:15<br>
the secular work environment</p>

<p>00:01:19:15 - 00:01:20:21<br>
and just kind of saw</p>

<p>00:01:20:21 - 00:01:21:13<br>
I wasn&#39;t called</p>

<p>00:01:21:13 - 00:01:22:16<br>
the ministry anymore</p>

<p>00:01:22:16 - 00:01:23:15<br>
and got connected</p>

<p>00:01:23:15 - 00:01:25:13<br>
one day at my custodian</p>

<p>00:01:25:13 - 00:01:26:18<br>
job at a school</p>

<p>00:01:26:18 - 00:01:29:03<br>
with, a pastor&#39;s wife</p>

<p>00:01:29:03 - 00:01:30:21<br>
who was subbing at the school.</p>

<p>00:01:30:21 - 00:01:32:06<br>
And I told her,</p>

<p>00:01:32:06 - 00:01:33:16<br>
we were talking about music,</p>

<p>00:01:33:16 - 00:01:34:04<br>
and she found out</p>

<p>00:01:34:04 - 00:01:34:21<br>
that I could play</p>

<p>00:01:34:21 - 00:01:35:17<br>
a little bit of guitar,</p>

<p>00:01:35:17 - 00:01:36:21<br>
and she asked if I could</p>

<p>00:01:36:21 - 00:01:38:06<br>
help with her church worship</p>

<p>00:01:38:06 - 00:01:40:03<br>
and got connected that way.</p>

<p>00:01:40:03 - 00:01:41:06<br>
And through that,</p>

<p>00:01:41:06 - 00:01:41:23<br>
got connected</p>

<p>00:01:41:23 - 00:01:43:22<br>
with a, leader</p>

<p>00:01:43:22 - 00:01:45:10<br>
in that denomination</p>

<p>00:01:45:10 - 00:01:47:10<br>
who eventually got me ordained</p>

<p>00:01:47:10 - 00:01:48:12<br>
and got me connected</p>

<p>00:01:48:12 - 00:01:49:17<br>
with other pastors.</p>

<p>00:01:49:17 - 00:01:50:04<br>
Eventually,</p>

<p>00:01:50:04 - 00:01:51:14<br>
where I became a youth pastor.</p>

<p>00:01:51:14 - 00:01:52:10<br>
And now I&#39;m</p>

<p>00:01:52:10 - 00:01:53:08<br>
serving in a little bit</p>

<p>00:01:53:08 - 00:01:54:02<br>
of a bigger church</p>

<p>00:01:54:02 - 00:01:55:15<br>
in the Taylorville area</p>

<p>00:01:55:15 - 00:01:57:05<br>
as the associate pastor</p>

<p>00:01:57:05 - 00:01:57:15<br>
of student</p>

<p>00:01:57:15 - 00:01:59:11<br>
ministry and worship ministry.</p>

<p>00:01:59:11 - 00:02:00:11<br>
So it started</p>

<p>00:02:00:11 - 00:02:01:08<br>
with worship ministry</p>

<p>00:02:01:08 - 00:02:01:18<br>
and kind of</p>

<p>00:02:01:18 - 00:02:02:23<br>
evolved into youth.</p>

<p>00:02:02:23 - 00:02:03:21<br>
And I never kind of</p>

<p>00:02:03:21 - 00:02:04:18<br>
saw that coming,</p>

<p>00:02:04:18 - 00:02:05:06<br>
but praise</p>

<p>00:02:05:06 - 00:02:06:09<br>
God that he got me to kind of</p>

<p>00:02:06:09 - 00:02:06:23<br>
where I felt</p>

<p>00:02:06:23 - 00:02:08:11<br>
called to years ago, you know?</p>

<p>00:02:08:11 - 00:02:10:01<br>
So that&#39;s cool.</p>

<p>00:02:10:01 - 00:02:10:18<br>
Yeah, so</p>

<p>00:02:10:18 - 00:02:11:22<br>
the gateway drug</p>

<p>00:02:11:22 - 00:02:13:11<br>
to your youth ministry</p>

<p>00:02:13:11 - 00:02:14:06<br>
was worship</p>

<p>00:02:14:06 - 00:02:14:15<br>
Yeah</p>

<p>00:02:14:15 - 00:02:16:04<br>
That’s where you started</p>

<p>00:02:16:04 - 00:02:16:16<br>
as you can tell</p>

<p>00:02:16:16 - 00:02:17:09<br>
by the man bun.</p>

<p>00:02:17:09 - 00:02:18:13<br>
Right?</p>

<p>00:02:18:13 - 00:02:19:18<br>
Yeah</p>

<p>00:02:19:18 - 00:02:21:24<br>
Or something about that manbun</p>

<p>00:02:21:24 - 00:02:23:14<br>
We won’t talk about that</p>

<p>00:02:23:14 - 00:02:24:07<br>
But</p>

<p>00:02:26:09 - 00:02:28:07<br>
You started doing youth ministry</p>

<p>00:02:29:10 - 00:02:30:13<br>
When you jumped into</p>

<p>00:02:30:13 - 00:02:31:12<br>
youth ministry</p>

<p>00:02:31:12 - 00:02:32:18<br>
What at that point</p>

<p>00:02:32:18 - 00:02:35:11<br>
was your like understanding</p>

<p>00:02:35:11 - 00:02:36:17<br>
or your relationship</p>

<p>00:02:36:17 - 00:02:38:10<br>
with digital and social media</p>

<p>00:02:38:10 - 00:02:41:06<br>
and all that type of stuff?</p>

<p>00:02:41:06 - 00:02:43:04<br>
I&#39;ve always kind of</p>

<p>00:02:43:04 - 00:02:45:00<br>
been, like.</p>

<p>00:02:45:00 - 00:02:45:23<br>
I&#39;ve always been aware</p>

<p>00:02:45:23 - 00:02:46:13<br>
of social media.</p>

<p>00:02:46:13 - 00:02:47:13<br>
Never knew how important</p>

<p>00:02:47:13 - 00:02:48:19<br>
it was to student ministry.</p>

<p>00:02:48:19 - 00:02:49:23<br>
I didn&#39;t really,</p>

<p>00:02:49:23 - 00:02:51:24<br>
it was actually post Covid</p>

<p>00:02:51:24 - 00:02:52:22<br>
when I really.</p>

<p>00:02:52:22 - 00:02:53:13<br>
Well,</p>

<p>00:02:53:13 - 00:02:54:08<br>
in the middle of Covid</p>

<p>00:02:54:08 - 00:02:54:20<br>
that I started</p>

<p>00:02:54:20 - 00:02:55:10<br>
getting involved</p>

<p>00:02:55:10 - 00:02:56:05<br>
in student ministry.</p>

<p>00:02:56:05 - 00:02:57:10<br>
And,</p>

<p>00:02:57:10 - 00:02:59:06<br>
I didn&#39;t have</p>

<p>00:02:59:06 - 00:03:01:10<br>
too many platforms.</p>

<p>00:03:01:10 - 00:03:02:12<br>
And my first church</p>

<p>00:03:02:12 - 00:03:03:10<br>
was social media,</p>

<p>00:03:03:10 - 00:03:06:02<br>
mostly through Facebook.</p>

<p>00:03:06:02 - 00:03:07:19<br>
I had that&#39;s pretty</p>

<p>00:03:07:19 - 00:03:08:21<br>
much it for my first church.</p>

<p>00:03:08:21 - 00:03:10:06<br>
And I mostly connected</p>

<p>00:03:10:06 - 00:03:12:09<br>
with parents on that platform.</p>

<p>00:03:12:09 - 00:03:14:06<br>
and I realized</p>

<p>00:03:14:06 - 00:03:15:03<br>
that probably wasn&#39;t</p>

<p>00:03:15:03 - 00:03:16:02<br>
a strength.</p>

<p>00:03:16:02 - 00:03:18:23<br>
so here, though,</p>

<p>00:03:18:23 - 00:03:20:08<br>
I would say that I&#39;ve,</p>

<p>00:03:20:08 - 00:03:22:08<br>
I&#39;ve kind of adapted, adopted,</p>

<p>00:03:22:08 - 00:03:25:09<br>
Instagram, Facebook.</p>

<p>00:03:25:09 - 00:03:26:24<br>
I created a TikTok.</p>

<p>00:03:26:24 - 00:03:27:13<br>
And Nick,</p>

<p>00:03:27:13 - 00:03:28:16<br>
I know you&#39;re so passionate</p>

<p>00:03:28:16 - 00:03:29:09<br>
about YouTube,</p>

<p>00:03:29:09 - 00:03:30:04<br>
me and Jessica have been</p>

<p>00:03:30:04 - 00:03:30:20<br>
talking recently,</p>

<p>00:03:30:20 - 00:03:31:13<br>
my wife,</p>

<p>00:03:31:13 - 00:03:32:13<br>
about the idea</p>

<p>00:03:32:13 - 00:03:33:19<br>
of getting on YouTube here</p>

<p>00:03:33:19 - 00:03:34:01<br>
soon,</p>

<p>00:03:34:01 - 00:03:34:18<br>
just because I feel like</p>

<p>00:03:34:18 - 00:03:35:24<br>
that&#39;d be a bigger,</p>

<p>00:03:35:24 - 00:03:37:02<br>
overall</p>

<p>00:03:37:02 - 00:03:38:06<br>
reach for our students</p>

<p>00:03:38:06 - 00:03:40:06<br>
to, to have us on YouTube.</p>

<p>00:03:40:06 - 00:03:42:02<br>
But I&#39;m not super connect.</p>

<p>00:03:42:02 - 00:03:42:24<br>
I wasn&#39;t super connected</p>

<p>00:03:42:24 - 00:03:44:08<br>
initially to social media.</p>

<p>00:03:44:08 - 00:03:45:18<br>
I would say that.</p>

<p>00:03:45:18 - 00:03:48:12<br>
So what was the</p>

<p>00:03:48:12 - 00:03:49:09<br>
What would you say was</p>

<p>00:03:49:09 - 00:03:49:22<br>
the driving force</p>

<p>00:03:49:22 - 00:03:50:24<br>
or the catalyst</p>

<p>00:03:50:24 - 00:03:52:11<br>
to get you connected</p>

<p>00:03:52:11 - 00:03:53:12<br>
to some of those things?</p>

<p>00:03:53:12 - 00:03:55:08<br>
Like what was your “aha” moment?</p>

<p>00:03:55:08 - 00:03:57:09<br>
If there was one? </p>

<p>00:03:57:09 - 00:03:58:19<br>
well, I think seeing you,</p>

<p>00:03:58:19 - 00:03:59:09<br>
like, super</p>

<p>00:03:59:09 - 00:04:00:02<br>
passionate about it</p>

<p>00:04:00:02 - 00:04:01:08<br>
and watching your podcast</p>

<p>00:04:01:08 - 00:04:02:11<br>
really, honestly like,</p>

<p>00:04:02:11 - 00:04:03:11<br>
and your</p>

<p>00:04:03:11 - 00:04:05:03<br>
different videos and clips</p>

<p>00:04:05:03 - 00:04:05:23<br>
on like TikTok and stuff</p>

<p>00:04:05:23 - 00:04:06:23<br>
on like TikTok and stuff</p>

<p>00:04:06:23 - 00:04:07:20<br>
of how important</p>

<p>00:04:07:20 - 00:04:09:04<br>
social media is</p>

<p>00:04:09:04 - 00:04:10:11<br>
kind of drives me</p>

<p>00:04:10:11 - 00:04:11:17<br>
to make sure I have that.</p>

<p>00:04:11:17 - 00:04:12:21<br>
And like really,</p>

<p>00:04:12:21 - 00:04:13:10<br>
a lot of that</p>

<p>00:04:13:10 - 00:04:14:12<br>
is truly</p>

<p>00:04:14:12 - 00:04:16:18<br>
from like your passion for it.</p>

<p>00:04:16:18 - 00:04:18:05<br>
And I&#39;m seeing other leaders</p>

<p>00:04:18:05 - 00:04:19:04<br>
saying, hey, you know, like,</p>

<p>00:04:19:04 - 00:04:20:02<br>
this is a new era.</p>

<p>00:04:20:02 - 00:04:21:17<br>
It&#39;s no longer like</p>

<p>00:04:21:17 - 00:04:22:03<br>
you&#39;re not going</p>

<p>00:04:22:03 - 00:04:22:20<br>
to meet in person</p>

<p>00:04:22:20 - 00:04:24:14<br>
as naturally and as, as,</p>

<p>00:04:24:14 - 00:04:25:21<br>
as often as you like.</p>

<p>00:04:25:21 - 00:04:26:15<br>
And there&#39;s going to be kids</p>

<p>00:04:26:15 - 00:04:27:14<br>
that don&#39;t make it every week.</p>

<p>00:04:27:14 - 00:04:28:07<br>
So it&#39;s like</p>

<p>00:04:28:07 - 00:04:28:22<br>
it&#39;s good for them</p>

<p>00:04:28:22 - 00:04:29:04<br>
to have</p>

<p>00:04:29:04 - 00:04:30:05<br>
some sort of</p>

<p>00:04:30:05 - 00:04:31:22<br>
avenue of seeing,</p>

<p>00:04:31:22 - 00:04:33:18<br>
some of the stuff</p>

<p>00:04:33:18 - 00:04:34:13<br>
that we&#39;re talking about,</p>

<p>00:04:34:13 - 00:04:36:03<br>
even if it&#39;s just like a recap</p>

<p>00:04:36:03 - 00:04:36:15<br>
or whatever,</p>

<p>00:04:36:15 - 00:04:37:13<br>
just to kind of give them</p>

<p>00:04:37:13 - 00:04:38:06<br>
a basis of</p>

<p>00:04:38:06 - 00:04:39:21<br>
what we&#39;re talking about. So.</p>

<p>00:04:39:21 - 00:04:40:22<br>
Yeah, no doubt</p>

<p>00:04:40:22 - 00:04:42:08<br>
I would agree</p>

<p>00:04:42:08 - 00:04:45:20<br>
But that feels obvious, maybe</p>

<p>00:04:45:20 - 00:04:50:03<br>
So tell people</p>

<p>00:04:50:03 - 00:04:51:14<br>
I think it was helpful</p>

<p>00:04:51:14 - 00:04:52:12<br>
Because you’re a guy</p>

<p>00:04:52:12 - 00:04:54:24<br>
Who is like</p>

<p>00:04:54:24 - 00:04:57:04<br>
What I would deem as</p>

<p>00:04:57:04 - 00:04:59:04<br>
like a lot of other youth pastors in America</p>

<p>00:04:59:04 - 00:05:00:10<br>
You’re just kinda like</p>

<p>00:05:00:10 - 00:05:02:23<br>
jumping from week to week</p>

<p>00:05:02:23 - 00:05:03:24<br>
program to program</p>

<p>00:05:03:24 - 00:05:05:18<br>
like making sure you got a game</p>

<p>00:05:05:18 - 00:05:06:18<br>
making sure you got a message</p>

<p>00:05:06:18 - 00:05:07:22<br>
making sure you got a small group</p>

<p>00:05:07:22 - 00:05:08:09<br>
making sure you got enough leaders</p>

<p>00:05:08:09 - 00:05:08:24<br>
making sure you got enough leaders</p>

<p>00:05:08:24 - 00:05:09:24<br>
like all the things</p>

<p>00:05:09:24 - 00:05:12:12<br>
all the like whirlwind</p>

<p>00:05:12:12 - 00:05:15:14<br>
elements of just being a youth pastor</p>

<p>00:05:15:14 - 00:05:17:11<br>
and then</p>

<p>00:05:17:11 - 00:05:18:24<br>
you got someone like me</p>

<p>00:05:18:24 - 00:05:20:17<br>
who’s telling you</p>

<p>00:05:20:17 - 00:05:21:20<br>
“you need to get on social media”</p>

<p>00:05:21:20 - 00:05:23:08<br>
“you need to get on social media”</p>

<p>00:05:23:08 - 00:05:25:19<br>
speak to somebody</p>

<p>00:05:25:19 - 00:05:27:22<br>
who’s in the space that you were</p>

<p>00:05:27:22 - 00:05:29:17<br>
a year, year and a half ago</p>

<p>00:05:29:17 - 00:05:30:23<br>
that’s like</p>

<p>00:05:30:23 - 00:05:32:20<br>
“Yeah that sounds awesome”</p>

<p>00:05:32:20 - 00:05:33:23<br>
“I would love to”</p>

<p>00:05:33:23 - 00:05:35:24<br>
“There’s no way I could ever do it!”</p>

<p>00:05:35:24 - 00:05:37:20<br>
“It’s too hard”</p>

<p>00:05:37:20 - 00:05:38:18<br>
“It’s too much”</p>

<p>00:05:38:18 - 00:05:39:11<br>
It’s too...</p>

<p>00:05:39:11 - 00:05:40:19<br>
Whatever. Fill in whatever</p>

<p>00:05:40:19 - 00:05:42:16<br>
blank of why it’s</p>

<p>00:05:42:16 - 00:05:43:18<br>
why it’s not</p>

<p>00:05:43:18 - 00:05:46:02<br>
gonna be achievable or possible</p>

<p>00:05:46:02 - 00:05:48:02<br>
talk to somebody who’s in that</p>

<p>00:05:48:02 - 00:05:49:03<br>
in that sorta space</p>

<p>00:05:49:03 - 00:05:50:15<br>
like you were not too long ago</p>

<p>00:05:50:15 - 00:05:50:21<br>
Yeah.</p>

<p>00:05:50:21 - 00:05:52:16<br>
Well, there is a way to</p>

<p>00:05:52:16 - 00:05:53:11<br>
connect all your</p>

<p>00:05:53:11 - 00:05:54:14<br>
social media platforms</p>

<p>00:05:54:14 - 00:05:56:01<br>
so that when you post on</p>

<p>00:05:56:01 - 00:05:56:23<br>
it, posts on all of them,</p>

<p>00:05:56:23 - 00:05:57:08<br>
I think that&#39;s</p>

<p>00:05:57:08 - 00:05:58:08<br>
a big part of it.</p>

<p>00:05:58:08 - 00:05:58:22<br>
And honestly,</p>

<p>00:05:58:22 - 00:05:59:22<br>
I don&#39;t even</p>

<p>00:05:59:22 - 00:06:00:23<br>
like for some things.</p>

<p>00:06:00:23 - 00:06:02:01<br>
Like for my pictures,</p>

<p>00:06:02:01 - 00:06:03:13<br>
it goes from Instagram</p>

<p>00:06:03:13 - 00:06:04:00<br>
to Facebook.</p>

<p>00:06:04:00 - 00:06:04:15<br>
They&#39;re connected.</p>

<p>00:06:04:15 - 00:06:05:06<br>
But for some reason</p>

<p>00:06:05:06 - 00:06:06:23<br>
whenever I do a reel or video,</p>

<p>00:06:06:23 - 00:06:07:13<br>
they&#39;re not.</p>

<p>00:06:07:13 - 00:06:08:06<br>
So I have to go in</p>

<p>00:06:08:06 - 00:06:08:24<br>
and do it myself.</p>

<p>00:06:08:24 - 00:06:09:07<br>
Somehow.</p>

<p>00:06:09:07 - 00:06:09:23<br>
I&#39;ll have to</p>

<p>00:06:09:23 - 00:06:10:21<br>
figure all that stuff out.</p>

<p>00:06:10:21 - 00:06:12:02<br>
But,</p>

<p>00:06:12:02 - 00:06:12:22<br>
that&#39;s a part of</p>

<p>00:06:12:22 - 00:06:13:06<br>
it is like,</p>

<p>00:06:13:06 - 00:06:14:06<br>
if you haven&#39;t connected in</p>

<p>00:06:14:06 - 00:06:15:12<br>
some way to the same email</p>

<p>00:06:15:12 - 00:06:16:16<br>
and to the same connection,</p>

<p>00:06:16:16 - 00:06:17:24<br>
like you can link it</p>

<p>00:06:17:24 - 00:06:19:12<br>
so that when you post on one,</p>

<p>00:06:19:12 - 00:06:20:23<br>
it goes to all of them.</p>

<p>00:06:20:23 - 00:06:21:11<br>
And honestly,</p>

<p>00:06:21:11 - 00:06:22:01<br>
like not</p>

<p>00:06:22:01 - 00:06:23:24<br>
everyone sees each platform</p>

<p>00:06:23:24 - 00:06:24:18<br>
and sometimes they do.</p>

<p>00:06:24:18 - 00:06:25:21<br>
And that&#39;s okay.</p>

<p>00:06:25:21 - 00:06:26:10<br>
But I think it&#39;s</p>

<p>00:06:26:10 - 00:06:28:06<br>
just so important to know</p>

<p>00:06:28:06 - 00:06:30:08<br>
that kids are on,</p>

<p>00:06:30:08 - 00:06:31:05<br>
students are on</p>

<p>00:06:31:05 - 00:06:32:04<br>
these platforms,</p>

<p>00:06:32:04 - 00:06:32:22<br>
and they&#39;re</p>

<p>00:06:32:22 - 00:06:34:11<br>
looking for inspiration,</p>

<p>00:06:34:11 - 00:06:35:20<br>
they&#39;re looking for hope,</p>

<p>00:06:35:20 - 00:06:36:13<br>
and it&#39;s our way</p>

<p>00:06:36:13 - 00:06:38:08<br>
to kind of minister to people</p>

<p>00:06:38:08 - 00:06:39:05<br>
through the social</p>

<p>00:06:39:05 - 00:06:40:03<br>
media platforms</p>

<p>00:06:40:03 - 00:06:41:05<br>
that God has</p>

<p>00:06:41:05 - 00:06:42:03<br>
really entrusted us</p>

<p>00:06:42:03 - 00:06:43:04<br>
with as youth pastors,</p>

<p>00:06:43:04 - 00:06:44:07<br>
if we&#39;re on them,</p>

<p>00:06:44:07 - 00:06:44:24<br>
to do</p>

<p>00:06:44:24 - 00:06:45:22<br>
the right things on their</p>

<p>00:06:45:22 - 00:06:47:16<br>
not just not just,</p>

<p>00:06:47:16 - 00:06:48:14<br>
and it&#39;s</p>

<p>00:06:48:14 - 00:06:49:16<br>
good to have fun things</p>

<p>00:06:49:16 - 00:06:50:20<br>
and different activities</p>

<p>00:06:50:20 - 00:06:51:05<br>
and different</p>

<p>00:06:51:05 - 00:06:52:05<br>
like kind of goofy</p>

<p>00:06:52:05 - 00:06:53:19<br>
things for kids to kind of,</p>

<p>00:06:53:19 - 00:06:55:17<br>
you know, be by.</p>

<p>00:06:55:17 - 00:06:57:00<br>
But it&#39;s also good to have,</p>

<p>00:06:57:00 - 00:06:57:17<br>
you know,</p>

<p>00:06:57:17 - 00:06:58:19<br>
content</p>

<p>00:06:58:19 - 00:06:59:21<br>
that could inspire</p>

<p>00:06:59:21 - 00:07:01:03<br>
and change lives.</p>

<p>00:07:01:03 - 00:07:02:04<br>
and I, I&#39;ve seen,</p>

<p>00:07:02:04 - 00:07:03:24<br>
aspects of both,</p>

<p>00:07:03:24 - 00:07:05:00<br>
you know, so it&#39;s good.</p>

<p>00:07:05:00 - 00:07:05:16<br>
Yep.</p>

<p>00:07:05:16 - 00:07:07:09<br>
So like that’s like the big</p>

<p>00:07:07:09 - 00:07:09:15<br>
picture reason.</p>

<p>00:07:09:15 - 00:07:10:15<br>
Students are on it...</p>

<p>00:07:10:15 - 00:07:11:24<br>
We should be on there...</p>

<p>00:07:11:24 - 00:07:14:00<br>
helping redeem those moments</p>

<p>00:07:14:00 - 00:07:15:19<br>
I like to think about</p>

<p>00:07:15:19 - 00:07:17:21<br>
in the Bible</p>

<p>00:07:17:21 - 00:07:19:16<br>
the Apostle Paul was using like</p>

<p>00:07:19:16 - 00:07:20:13<br>
pen and paper</p>

<p>00:07:20:13 - 00:07:22:07<br>
and then like mail carriers</p>

<p>00:07:22:07 - 00:07:23:11<br>
to like get his message across</p>

<p>00:07:23:11 - 00:07:26:09<br>
today I would envision that</p>

<p>00:07:26:09 - 00:07:28:17<br>
He would be using something like digital</p>

<p>00:07:28:17 - 00:07:29:14<br>
Exactly.</p>

<p>00:07:29:14 - 00:07:30:22<br>
Pretty vigorously</p>

<p>00:07:30:22 - 00:07:32:04<br>
to get his message across</p>

<p>00:07:33:05 - 00:07:36:09<br>
So that’s the big picture, “why”</p>

<p>00:07:36:09 - 00:07:36:22<br>
Yeah, Yeah</p>

<p>00:07:36:22 - 00:07:38:08<br>
Students are there, It’s important</p>

<p>00:07:38:08 - 00:07:40:03<br>
Talk about like</p>

<p>00:07:40:03 - 00:07:42:23<br>
What it took from just like time management</p>

<p>00:07:42:23 - 00:07:44:21<br>
Talk about what it took from like</p>

<p>00:07:44:21 - 00:07:47:24<br>
platform understanding</p>

<p>00:07:47:24 - 00:07:50:07<br>
You, I feel like</p>

<p>00:07:50:07 - 00:07:51:02<br>
correct me if I’m wrong, but</p>

<p>00:07:51:02 - 00:07:52:07<br>
I feel like you had to</p>

<p>00:07:52:07 - 00:07:54:05<br>
get to know how to use</p>

<p>00:07:54:05 - 00:07:55:11<br>
a lot of these tools</p>

<p>00:07:55:11 - 00:07:57:14<br>
talk to someone who may be</p>

<p>00:07:57:14 - 00:07:58:09<br>
in the space</p>

<p>00:07:58:09 - 00:08:00:03<br>
“I want to- I don’t even know what</p>

<p>00:08:00:03 - 00:08:01:07<br>
to do. Or how to do it.”</p>

<p>00:08:01:07 - 00:08:02:16<br>
Or like what’s even</p>

<p>00:08:02:16 - 00:08:03:07<br>
possible</p>

<p>00:08:03:07 - 00:08:04:11<br>
Or what ever I should do.</p>

<p>00:08:04:11 - 00:08:06:07<br>
Like get real practical</p>

<p>00:08:06:07 - 00:08:06:18<br>
You know,</p>

<p>00:08:06:18 - 00:08:08:12<br>
I think</p>

<p>00:08:08:12 - 00:08:10:00<br>
it doesn&#39;t take as much time</p>

<p>00:08:10:00 - 00:08:10:15<br>
as you think.</p>

<p>00:08:10:15 - 00:08:11:09<br>
I mean, yes,</p>

<p>00:08:11:09 - 00:08:12:05<br>
creating the video.</p>

<p>00:08:12:05 - 00:08:13:05<br>
I mean, you never,</p>

<p>00:08:13:05 - 00:08:14:14<br>
I think, was like</p>

<p>00:08:14:14 - 00:08:15:16<br>
creating a short</p>

<p>00:08:15:16 - 00:08:16:19<br>
or like a reel.</p>

<p>00:08:16:19 - 00:08:18:05<br>
You never want to make a reel</p>

<p>00:08:18:05 - 00:08:19:10<br>
any longer than a minute</p>

<p>00:08:19:10 - 00:08:20:21<br>
or so like that.</p>

<p>00:08:20:21 - 00:08:21:11<br>
So you really</p>

<p>00:08:21:11 - 00:08:22:05<br>
it doesn&#39;t take that long</p>

<p>00:08:22:05 - 00:08:22:23<br>
to create that video.</p>

<p>00:08:22:23 - 00:08:23:12<br>
If you could do it in</p>

<p>00:08:23:12 - 00:08:24:13<br>
1 or 2 takes, like it&#39;s</p>

<p>00:08:24:13 - 00:08:25:22<br>
not a big deal with that.</p>

<p>00:08:25:22 - 00:08:26:24<br>
And then</p>

<p>00:08:26:24 - 00:08:28:11<br>
that&#39;s a big part of,</p>

<p>00:08:28:11 - 00:08:29:10<br>
what students look at.</p>

<p>00:08:29:10 - 00:08:29:24<br>
They don&#39;t watch</p>

<p>00:08:29:24 - 00:08:31:00<br>
like long videos.</p>

<p>00:08:31:00 - 00:08:31:16<br>
They&#39;re not going to watch</p>

<p>00:08:31:16 - 00:08:32:20<br>
a 20 minute video.</p>

<p>00:08:32:20 - 00:08:33:13<br>
But if you can keep it</p>

<p>00:08:33:13 - 00:08:34:10<br>
a minute, you know,</p>

<p>00:08:34:10 - 00:08:35:10<br>
that&#39;s more realistic</p>

<p>00:08:35:10 - 00:08:36:19<br>
for them to kind of,</p>

<p>00:08:36:19 - 00:08:37:19<br>
you know, dive into it</p>

<p>00:08:37:19 - 00:08:39:15<br>
and interact with it.</p>

<p>00:08:39:15 - 00:08:39:23<br>
and I think</p>

<p>00:08:39:23 - 00:08:40:07<br>
a lot of</p>

<p>00:08:40:07 - 00:08:42:00<br>
it is like interaction,</p>

<p>00:08:42:00 - 00:08:43:08<br>
like if you, you know,</p>

<p>00:08:43:08 - 00:08:44:00<br>
what did you learn from</p>

<p>00:08:44:00 - 00:08:44:12<br>
this video?</p>

<p>00:08:44:12 - 00:08:45:14<br>
You know, make comment in the</p>

<p>00:08:45:14 - 00:08:47:03<br>
in the comments, tell us who</p>

<p>00:08:47:03 - 00:08:49:04<br>
who won this in this game or</p>

<p>00:08:49:04 - 00:08:49:22<br>
and I don&#39;t think it&#39;s</p>

<p>00:08:49:22 - 00:08:51:01<br>
I don&#39;t think it&#39;s,</p>

<p>00:08:51:01 - 00:08:54:20<br>
it&#39;s as much it&#39;s not as time</p>

<p>00:08:54:20 - 00:08:55:19<br>
consuming as you think.</p>

<p>00:08:55:19 - 00:08:56:22<br>
It&#39;s I mean,</p>

<p>00:08:56:22 - 00:08:58:00<br>
some people are</p>

<p>00:08:58:00 - 00:08:58:21<br>
slower than others</p>

<p>00:08:58:21 - 00:08:59:08<br>
and some people</p>

<p>00:08:59:08 - 00:09:00:04<br>
are faster than others</p>

<p>00:09:00:04 - 00:09:01:00<br>
at getting stuff done.</p>

<p>00:09:01:00 - 00:09:02:03<br>
But once you kind of</p>

<p>00:09:02:03 - 00:09:02:24<br>
get the bearings</p>

<p>00:09:02:24 - 00:09:04:08<br>
and the grip</p>

<p>00:09:04:08 - 00:09:05:04<br>
on, on different</p>

<p>00:09:05:04 - 00:09:06:05<br>
like ways of doing things,</p>

<p>00:09:06:05 - 00:09:06:14<br>
and you&#39;re in</p>

<p>00:09:06:14 - 00:09:08:06<br>
kind of your groove on things,</p>

<p>00:09:08:06 - 00:09:09:12<br>
it becomes pretty natural</p>

<p>00:09:09:12 - 00:09:10:09<br>
and second nature</p>

<p>00:09:10:09 - 00:09:12:00<br>
and pretty fast stuff done.</p>

<p>00:09:12:00 - 00:09:13:07<br>
I do a kind of a good amount</p>

<p>00:09:13:07 - 00:09:14:05<br>
of social media stuff,</p>

<p>00:09:14:05 - 00:09:15:10<br>
with even both worship</p>

<p>00:09:15:10 - 00:09:17:01<br>
and youth a little bit.</p>

<p>00:09:17:01 - 00:09:18:06<br>
Not as much with worship,</p>

<p>00:09:18:06 - 00:09:19:10<br>
but some.</p>

<p>00:09:19:10 - 00:09:20:03<br>
And it&#39;s like</p>

<p>00:09:20:03 - 00:09:20:21<br>
it&#39;s really</p>

<p>00:09:20:21 - 00:09:22:21<br>
it doesn&#39;t take that much time</p>

<p>00:09:22:21 - 00:09:25:07<br>
to, to post stuff, I think.</p>

<p>00:09:25:07 - 00:09:26:17<br>
yeah, that&#39;s that&#39;s</p>

<p>00:09:26:17 - 00:09:28:03<br>
an encouraging thing</p>

<p>00:09:28:03 - 00:09:28:17<br>
to think about.</p>

<p>00:09:28:17 - 00:09:29:12<br>
It&#39;s like</p>

<p>00:09:29:12 - 00:09:30:06<br>
it&#39;s not going to take</p>

<p>00:09:30:06 - 00:09:30:22<br>
you forever</p>

<p>00:09:30:22 - 00:09:32:01<br>
to get a couple posts</p>

<p>00:09:32:01 - 00:09:33:14<br>
out, a day</p>

<p>00:09:33:14 - 00:09:35:07<br>
or maybe several week.</p>

<p>00:09:35:07 - 00:09:36:01<br>
I think it&#39;s good to have</p>

<p>00:09:36:01 - 00:09:37:11<br>
at least one a day or,</p>

<p>00:09:37:11 - 00:09:38:24<br>
you know, multiple a week.</p>

<p>00:09:38:24 - 00:09:39:14<br>
So you can kind of</p>

<p>00:09:39:14 - 00:09:40:16<br>
get keep interacting</p>

<p>00:09:40:16 - 00:09:41:06<br>
with your students.</p>

<p>00:09:41:06 - 00:09:43:02<br>
So I don&#39;t know,</p>

<p>00:09:43:02 - 00:09:43:24<br>
is that what kind of answering</p>

<p>00:09:43:24 - 00:09:45:19<br>
your question? Okay.</p>

<p>00:09:45:19 - 00:09:46:08<br>
Yeah, for sure.</p>

<p>00:09:46:08 - 00:09:48:09<br>
I mean there’s like...</p>

<p>00:09:48:09 - 00:09:50:18<br>
I can’t remember, exactly</p>

<p>00:09:50:18 - 00:09:52:19<br>
I’m trying to look it up right now</p>

<p>00:09:52:19 - 00:09:54:04<br>
But there’s a book, the concept</p>

<p>00:09:54:04 - 00:09:55:04<br>
is called like “1,000 Hours”</p>

<p>00:09:55:04 - 00:09:57:05<br>
Maybe it’s 100 hours</p>

<p>00:09:57:05 - 00:09:59:06<br>
I’ll put the link in the</p>

<p>00:09:59:06 - 00:10:00:11<br>
shownotes if you’re interested</p>

<p>00:10:00:11 - 00:10:01:06<br>
I’ll figure it out</p>

<p>00:10:01:06 - 00:10:03:07<br>
But the concept</p>

<p>00:10:03:07 - 00:10:04:09<br>
is like</p>

<p>00:10:04:09 - 00:10:06:10<br>
No one is gonna be good at anything</p>

<p>00:10:06:10 - 00:10:07:01<br>
until they spend</p>

<p>00:10:07:01 - 00:10:08:01<br>
some time on it.</p>

<p>00:10:08:01 - 00:10:09:22<br>
And so if you feel intimidated</p>

<p>00:10:09:22 - 00:10:10:21<br>
by something</p>

<p>00:10:10:21 - 00:10:11:15<br>
of course you’re gonna</p>

<p>00:10:11:15 - 00:10:12:13<br>
feel intimidated by something</p>

<p>00:10:12:13 - 00:10:13:07<br>
new. It’s new!</p>

<p>00:10:13:07 - 00:10:15:16<br>
That’s what new stuff does</p>

<p>00:10:15:16 - 00:10:16:16<br>
None of us are good</p>

<p>00:10:16:16 - 00:10:18:17<br>
at new stuff right away</p>

<p>00:10:18:17 - 00:10:20:12<br>
And I think it’s really telling</p>

<p>00:10:20:12 - 00:10:23:17<br>
to your point</p>

<p>00:10:23:17 - 00:10:24:15<br>
You were in that boat</p>

<p>00:10:24:15 - 00:10:25:00<br>
And you were like:</p>

<p>00:10:25:00 - 00:10:27:15<br>
“I don’t know”</p>

<p>00:10:27:15 - 00:10:28:21<br>
Just to shed a little bit of light</p>

<p>00:10:28:21 - 00:10:30:02<br>
When I was telling you</p>

<p>00:10:30:02 - 00:10:31:04<br>
you should</p>

<p>00:10:31:04 - 00:10:31:23<br>
dive into some of this stuff</p>

<p>00:10:31:23 - 00:10:32:10<br>
You were like:</p>

<p>00:10:32:10 - 00:10:33:22<br>
“I don’t know man...”</p>

<p>00:10:33:22 - 00:10:35:10<br>
“I don’t really do that type of st-”</p>

<p>00:10:35:10 - 00:10:36:22<br>
“I don’t really do TikTok”</p>

<p>00:10:36:22 - 00:10:38:14<br>
“I don’t really do any videos”</p>

<p>00:10:38:14 - 00:10:40:01<br>
And I was just like:</p>

<p>00:10:40:01 - 00:10:41:18<br>
“Hey just try it. It’s not that hard.”</p>

<p>00:10:41:18 - 00:10:42:11<br>
Yeah.</p>

<p>00:10:42:11 - 00:10:43:05<br>
And so to hear you say now</p>

<p>00:10:43:05 - 00:10:44:15<br>
a year and something later</p>

<p>00:10:44:15 - 00:10:46:04<br>
“It’s not</p>

<p>00:10:46:04 - 00:10:47:05<br>
doesn’t take as much time.</p>

<p>00:10:47:05 - 00:10:48:05<br>
as you might think.”</p>

<p>00:10:48:05 - 00:10:49:09<br>
Yeah.</p>

<p>00:10:49:09 - 00:10:52:14<br>
That’s a good word on that</p>

<p>00:10:52:14 - 00:10:53:12<br>
The more time you</p>

<p>00:10:53:12 - 00:10:54:10<br>
spend on something</p>

<p>00:10:54:10 - 00:10:55:19<br>
the better you’re gonna get with it.</p>

<p>00:10:55:19 - 00:10:56:14<br>
Yeah.</p>

<p>00:10:56:14 - 00:10:57:07<br>
And so like</p>

<p>00:10:57:07 - 00:10:58:14<br>
I had one of our</p>

<p>00:10:58:14 - 00:10:59:11<br>
interns yesterday, say</p>

<p>00:10:59:11 - 00:11:00:04<br>
something about</p>

<p>00:11:00:04 - 00:11:01:15<br>
like video editing</p>

<p>00:11:01:15 - 00:11:01:24<br>
She was like</p>

<p>00:11:01:24 - 00:11:04:11<br>
“I wanna help you edit video”</p>

<p>00:11:04:11 - 00:11:06:23<br>
“I wanna do more video editing.”</p>

<p>00:11:06:23 - 00:11:08:07<br>
cuz she also wants to learn</p>

<p>00:11:08:07 - 00:11:09:15<br>
And I just looked at her</p>

<p>00:11:09:15 - 00:11:10:01<br>
I was like:</p>

<p>00:11:10:01 - 00:11:11:02<br>
“You just gotta do it.”</p>

<p>00:11:11:02 - 00:11:11:15<br>
Yeah.</p>

<p>00:11:11:15 - 00:11:13:00<br>
Like doing it is the key</p>

<p>00:11:13:00 - 00:11:13:22<br>
Sit down with it</p>

<p>00:11:13:22 - 00:11:14:19<br>
And the more you like</p>

<p>00:11:14:19 - 00:11:16:05<br>
sit down with it, spend time on it.</p>

<p>00:11:16:05 - 00:11:18:08<br>
The more you can get it done</p>

<p>00:11:18:08 - 00:11:18:21<br>
Yeah.</p>

<p>00:11:18:21 - 00:11:20:00<br>
I&#39;ve learned on my phone</p>

<p>00:11:20:00 - 00:11:20:15<br>
cap cut.</p>

<p>00:11:20:15 - 00:11:21:08<br>
The free version.</p>

<p>00:11:21:08 - 00:11:23:12<br>
Even like it does wonders</p>

<p>00:11:23:12 - 00:11:24:11<br>
for a lot of things.</p>

<p>00:11:24:11 - 00:11:25:15<br>
Like there&#39;s</p>

<p>00:11:25:15 - 00:11:26:13<br>
there&#39;s a pro version</p>

<p>00:11:26:13 - 00:11:27:06<br>
that probably costs,</p>

<p>00:11:27:06 - 00:11:27:23<br>
but, like,</p>

<p>00:11:27:23 - 00:11:29:05<br>
even the free version</p>

<p>00:11:29:05 - 00:11:31:17<br>
has given me, like, a lot of,</p>

<p>00:11:31:17 - 00:11:32:09<br>
you know, help.</p>

<p>00:11:32:09 - 00:11:33:02<br>
And there&#39;s not a lot</p>

<p>00:11:33:02 - 00:11:33:12<br>
there&#39;s really</p>

<p>00:11:33:12 - 00:11:34:03<br>
not a lot to it.</p>

<p>00:11:34:03 - 00:11:35:03<br>
There&#39;s a lot of little things</p>

<p>00:11:35:03 - 00:11:35:21<br>
you have to kind of figure out</p>

<p>00:11:35:21 - 00:11:36:14<br>
what does what,</p>

<p>00:11:36:14 - 00:11:37:13<br>
but once you do,</p>

<p>00:11:37:13 - 00:11:39:04<br>
it&#39;s pretty easy to kind of</p>

<p>00:11:39:04 - 00:11:39:24<br>
get the gist of it</p>

<p>00:11:39:24 - 00:11:40:22<br>
pretty quickly.</p>

<p>00:11:40:22 - 00:11:41:24<br>
So.</p>

<p>00:11:41:24 - 00:11:43:02<br>
And ya know</p>

<p>00:11:43:02 - 00:11:43:18<br>
what’s even fun</p>

<p>00:11:43:18 - 00:11:44:10<br>
Yesterday, I had a</p>

<p>00:11:44:10 - 00:11:45:06<br>
student</p>

<p>00:11:45:06 - 00:11:46:13<br>
a 6th grader come in</p>

<p>00:11:46:13 - 00:11:48:07<br>
and I taught him how to edit</p>

<p>00:11:48:07 - 00:11:49:19<br>
videos for social media</p>

<p>00:11:49:19 - 00:11:50:12<br>
Awesome,</p>

<p>00:11:50:12 - 00:11:50:24<br>
And he edited two</p>

<p>00:11:50:24 - 00:11:51:11<br>
cool.</p>

<p>00:11:51:11 - 00:11:51:23<br>
In a 3 hour</p>

<p>00:11:51:23 - 00:11:52:13<br>
period of time</p>

<p>00:11:52:13 - 00:11:53:19<br>
He’d never used</p>

<p>00:11:53:19 - 00:11:54:11<br>
Adobe Premiere Pro</p>

<p>00:11:54:11 - 00:11:55:08<br>
It turned out pretty good?</p>

<p>00:11:55:08 - 00:11:56:03<br>
The videos?</p>

<p>00:11:56:03 - 00:11:58:08<br>
Yeah. I’ll post the link down below</p>

<p>00:11:58:08 - 00:12:00:00<br>
You can see the student’s</p>

<p>00:12:00:00 - 00:12:00:11<br>
edit</p>

<p>00:12:00:11 - 00:12:01:08<br>
Awesome</p>

<p>00:12:01:08 - 00:12:02:06<br>
Man, it was crispy</p>

<p>00:12:02:06 - 00:12:03:15<br>
It was a crispy edit</p>

<p>00:12:03:15 - 00:12:04:01<br>
Cool.</p>

<p>00:12:04:01 - 00:12:05:10<br>
Shout out to him</p>

<p>00:12:05:10 - 00:12:07:03<br>
Alright, so let’s...</p>

<p>00:12:07:03 - 00:12:09:05<br>
Shift gears a little bit, Nate</p>

<p>00:12:09:05 - 00:12:10:15<br>
And, umm</p>

<p>00:12:10:15 - 00:12:12:01<br>
Talk about</p>

<p>00:12:12:01 - 00:12:13:01<br>
what</p>

<p>00:12:13:01 - 00:12:14:12<br>
Advantages</p>

<p>00:12:14:12 - 00:12:15:18<br>
or what wins</p>

<p>00:12:15:18 - 00:12:16:10<br>
you have seen</p>

<p>00:12:16:10 - 00:12:17:19<br>
out of social media</p>

<p>00:12:17:19 - 00:12:19:07<br>
in your group?</p>

<p>00:12:19:07 - 00:12:20:13<br>
Right, what has</p>

<p>00:12:20:13 - 00:12:22:03<br>
having a camera around</p>

<p>00:12:22:03 - 00:12:24:02<br>
What has doing different like</p>

<p>00:12:24:02 - 00:12:25:06<br>
Challenges</p>

<p>00:12:25:06 - 00:12:27:03<br>
Your little like</p>

<p>00:12:27:03 - 00:12:28:01<br>
devotional thoughts</p>

<p>00:12:28:01 - 00:12:30:09<br>
Take it any direction you want</p>

<p>00:12:30:09 - 00:12:31:10<br>
But what has</p>

<p>00:12:31:10 - 00:12:32:08<br>
having these</p>

<p>00:12:32:08 - 00:12:33:15<br>
having just a presence</p>

<p>00:12:33:15 - 00:12:34:24<br>
on social media</p>

<p>00:12:34:24 - 00:12:36:11<br>
what has it done in your mind</p>

<p>00:12:36:11 - 00:12:38:13<br>
to your youth group?</p>

<p>00:12:38:13 - 00:12:39:04<br>
you know, I&#39;m</p>

<p>00:12:39:04 - 00:12:40:09<br>
going to say something</p>

<p>00:12:40:09 - 00:12:41:20<br>
that may be a little bit off</p>

<p>00:12:41:20 - 00:12:42:23<br>
the track of this little bit,</p>

<p>00:12:42:23 - 00:12:44:04<br>
but it&#39;s related to this.</p>

<p>00:12:44:04 - 00:12:45:03<br>
I think I&#39;ve noticed</p>

<p>00:12:45:03 - 00:12:46:02<br>
a lot more people</p>

<p>00:12:46:02 - 00:12:47:09<br>
outside of my ministry</p>

<p>00:12:47:09 - 00:12:48:04<br>
are being reached</p>

<p>00:12:48:04 - 00:12:49:13<br>
than just my students.</p>

<p>00:12:49:13 - 00:12:50:00<br>
There&#39;s people</p>

<p>00:12:50:00 - 00:12:51:13<br>
that see my videos</p>

<p>00:12:51:13 - 00:12:52:13<br>
that that are like,</p>

<p>00:12:52:13 - 00:12:53:13<br>
not from our ministry,</p>

<p>00:12:53:13 - 00:12:54:11<br>
that are like, inspired</p>

<p>00:12:54:11 - 00:12:55:16<br>
and like asking questions</p>

<p>00:12:55:16 - 00:12:57:05<br>
and like, where is CSM at?</p>

<p>00:12:57:05 - 00:12:58:01<br>
And all this stuff.</p>

<p>00:12:58:01 - 00:12:58:07<br>
And they</p>

<p>00:12:58:07 - 00:12:58:14<br>
may not</p>

<p>00:12:58:14 - 00:12:59:21<br>
even be from around the area,</p>

<p>00:12:59:21 - 00:13:01:06<br>
but they&#39;re like curious</p>

<p>00:13:01:06 - 00:13:02:16<br>
and finding things.</p>

<p>00:13:02:16 - 00:13:03:03<br>
And we&#39;re starting</p>

<p>00:13:03:03 - 00:13:04:02<br>
to get more students now</p>

<p>00:13:04:02 - 00:13:05:06<br>
and like seeing my videos</p>

<p>00:13:05:06 - 00:13:05:16<br>
and being in</p>

<p>00:13:05:16 - 00:13:06:07<br>
and following things.</p>

<p>00:13:06:07 - 00:13:06:19<br>
And actually,</p>

<p>00:13:06:19 - 00:13:07:10<br>
we copied off</p>

<p>00:13:07:10 - 00:13:08:01<br>
your guy&#39;s church</p>

<p>00:13:08:01 - 00:13:08:24<br>
one time you did this thing</p>

<p>00:13:08:24 - 00:13:09:10<br>
where you went up</p>

<p>00:13:09:10 - 00:13:10:19<br>
to students and go,</p>

<p>00:13:10:19 - 00:13:12:08<br>
hey, you know,</p>

<p>00:13:12:08 - 00:13:13:22<br>
do you follow Cross Creek,</p>

<p>00:13:13:22 - 00:13:14:13<br>
your church?</p>

<p>00:13:14:13 - 00:13:15:00<br>
And I go, hey,</p>

<p>00:13:15:00 - 00:13:15:14<br>
do you follow</p>

<p>00:13:15:14 - 00:13:17:00<br>
CSM on on TikTok</p>

<p>00:13:17:00 - 00:13:17:24<br>
or do you follow CSM</p>

<p>00:13:17:24 - 00:13:19:21<br>
on, you know, Instagram?</p>

<p>00:13:19:21 - 00:13:21:09<br>
And they&#39;re always scrambling</p>

<p>00:13:21:09 - 00:13:22:20<br>
and they show their phone</p>

<p>00:13:22:20 - 00:13:23:14<br>
and they either know</p>

<p>00:13:23:14 - 00:13:24:01<br>
who they do</p>

<p>00:13:24:01 - 00:13:25:01<br>
or because of that,</p>

<p>00:13:25:01 - 00:13:25:24<br>
they start following.</p>

<p>00:13:25:24 - 00:13:27:01<br>
You know,</p>

<p>00:13:27:01 - 00:13:28:19<br>
I think it&#39;s just</p>

<p>00:13:28:19 - 00:13:31:03<br>
so important to be present</p>

<p>00:13:31:03 - 00:13:32:01<br>
there.</p>

<p>00:13:32:01 - 00:13:35:03<br>
and, give them an avenue</p>

<p>00:13:35:03 - 00:13:36:10<br>
where they can</p>

<p>00:13:36:10 - 00:13:37:19<br>
if they missed a week</p>

<p>00:13:37:19 - 00:13:38:24<br>
and I, I don&#39;t always do it,</p>

<p>00:13:38:24 - 00:13:40:10<br>
but I try to do a recap video</p>

<p>00:13:40:10 - 00:13:41:14<br>
from the week before</p>

<p>00:13:41:14 - 00:13:42:00<br>
and talk</p>

<p>00:13:42:00 - 00:13:43:24<br>
more about different messages.</p>

<p>00:13:43:24 - 00:13:47:12<br>
And, I think they need that</p>

<p>00:13:47:12 - 00:13:48:00<br>
to kind of</p>

<p>00:13:48:00 - 00:13:48:21<br>
if they&#39;re not there, like,</p>

<p>00:13:48:21 - 00:13:49:08<br>
hey, they can</p>

<p>00:13:49:08 - 00:13:50:17<br>
they can see what&#39;s going on.</p>

<p>00:13:50:17 - 00:13:52:04<br>
So that&#39;s, that&#39;s really good.</p>

<p>00:13:52:04 - 00:13:53:09<br>
Yeah.</p>

<p>00:13:53:09 - 00:13:54:15<br>
Well and it’s even like</p>

<p>00:13:54:15 - 00:13:55:16<br>
Ya know</p>

<p>00:13:55:16 - 00:13:56:17<br>
you even said it</p>

<p>00:13:56:17 - 00:13:57:18<br>
there, like</p>

<p>00:13:57:18 - 00:13:59:24<br>
just by doing like something</p>

<p>00:13:59:24 - 00:14:01:05<br>
some little like</p>

<p>00:14:01:05 - 00:14:02:12<br>
challenge thing</p>

<p>00:14:02:12 - 00:14:03:12<br>
like it created like</p>

<p>00:14:03:12 - 00:14:04:01<br>
a fun</p>

<p>00:14:04:01 - 00:14:04:18<br>
Yeah.</p>

<p>00:14:04:18 - 00:14:05:12<br>
moment.</p>

<p>00:14:05:12 - 00:14:06:02<br>
Yeah.</p>

<p>00:14:06:02 - 00:14:06:17<br>
And then if</p>

<p>00:14:06:17 - 00:14:07:22<br>
you do go around</p>

<p>00:14:07:22 - 00:14:08:13<br>
and you’re kinda like</p>

<p>00:14:08:13 - 00:14:10:17<br>
doing man on the street-style videos</p>

<p>00:14:10:17 - 00:14:11:07<br>
and you’re</p>

<p>00:14:11:07 - 00:14:12:18<br>
interviewing people and tryina</p>

<p>00:14:12:18 - 00:14:14:08<br>
catch em not following you,</p>

<p>00:14:14:08 - 00:14:15:07<br>
or prove to</p>

<p>00:14:15:07 - 00:14:17:02<br>
people that they are following you.</p>

<p>00:14:17:02 - 00:14:18:24<br>
Then later, they’re gonna look</p>

<p>00:14:18:24 - 00:14:20:02<br>
for that online.</p>

<p>00:14:20:02 - 00:14:22:03<br>
Right? And then that’s gonna create</p>

<p>00:14:22:03 - 00:14:23:09<br>
and organic moment</p>

<p>00:14:23:09 - 00:14:25:10<br>
an organic shareable moment</p>

<p>00:14:25:10 - 00:14:26:09<br>
that they might</p>

<p>00:14:26:09 - 00:14:27:18<br>
show their friends</p>

<p>00:14:27:18 - 00:14:28:19<br>
“Hey, check this video out!”</p>

<p>00:14:28:19 - 00:14:30:04<br>
or something like that, right?</p>

<p>00:14:30:04 - 00:14:31:09<br>
like something that they could even</p>

<p>00:14:31:09 - 00:14:33:02<br>
then be proud of</p>

<p>00:14:33:02 - 00:14:34:05<br>
Ya know, and so there’s</p>

<p>00:14:34:05 - 00:14:36:15<br>
I think, opportunity</p>

<p>00:14:36:15 - 00:14:37:16<br>
Not</p>

<p>00:14:37:16 - 00:14:39:21<br>
just with people who don’t go to your church</p>

<p>00:14:39:21 - 00:14:40:18<br>
But also,</p>

<p>00:14:40:18 - 00:14:42:12<br>
with students that are</p>

<p>00:14:42:12 - 00:14:43:03<br>
Yeah.</p>

<p>00:14:43:03 - 00:14:43:17<br>
in your youth ministry.</p>

<p>00:14:43:17 - 00:14:45:12<br>
that can, ya know</p>

<p>00:14:45:12 - 00:14:46:14<br>
help them feel</p>

<p>00:14:46:14 - 00:14:48:07<br>
like some sort of sense of ownership</p>

<p>00:14:48:07 - 00:14:49:22<br>
and some sort of like, win</p>

<p>00:14:49:22 - 00:14:52:06<br>
in and through your social media</p>

<p>00:14:52:06 - 00:14:53:15<br>
it’s in the</p>

<p>00:14:53:15 - 00:14:54:21<br>
it’s a really low</p>

<p>00:14:54:21 - 00:14:55:19<br>
hanging fruit there, ya know?</p>

<p>00:14:55:19 - 00:14:56:05<br>
Yeah.</p>

<p>00:14:56:05 - 00:14:56:11<br>
And I</p>

<p>00:14:56:11 - 00:14:57:20<br>
feel like a lot of people.</p>

<p>00:14:57:20 - 00:14:58:14<br>
A lot of students,</p>

<p>00:14:58:14 - 00:14:59:18<br>
specifically students</p>

<p>00:14:59:18 - 00:15:02:00<br>
want to see other students.</p>

<p>00:15:02:00 - 00:15:02:09<br>
Sorry.</p>

<p>00:15:02:09 - 00:15:03:13<br>
On videos</p>

<p>00:15:03:13 - 00:15:04:13<br>
and, like, in things</p>

<p>00:15:04:13 - 00:15:05:12<br>
instead of just me.</p>

<p>00:15:05:12 - 00:15:06:10<br>
Just Jessica.</p>

<p>00:15:06:10 - 00:15:07:06<br>
That&#39;s the leader.</p>

<p>00:15:07:06 - 00:15:08:07<br>
They want to see students.</p>

<p>00:15:08:07 - 00:15:09:02<br>
And when they see students,</p>

<p>00:15:09:02 - 00:15:10:02<br>
they&#39;re more attentive</p>

<p>00:15:10:02 - 00:15:10:17<br>
to watch</p>

<p>00:15:10:17 - 00:15:11:07<br>
and kind of</p>

<p>00:15:11:07 - 00:15:12:10<br>
participate with it</p>

<p>00:15:12:10 - 00:15:13:16<br>
when when they&#39;re there</p>

<p>00:15:13:16 - 00:15:14:02<br>
instead of</p>

<p>00:15:14:02 - 00:15:14:21<br>
just adults</p>

<p>00:15:14:21 - 00:15:16:01<br>
kind of sharing recaps</p>

<p>00:15:16:01 - 00:15:16:12<br>
or whatever</p>

<p>00:15:16:12 - 00:15:18:02<br>
that may look like, you know?</p>

<p>00:15:18:02 - 00:15:18:17<br>
So I&#39;ve learned that</p>

<p>00:15:18:17 - 00:15:19:16<br>
kind of the hard way</p>

<p>00:15:19:16 - 00:15:21:09<br>
a little bit, you know, so.</p>

<p>00:15:21:09 - 00:15:21:24<br>
Yeah, for sure.</p>

<p>00:15:21:24 - 00:15:24:02<br>
And we’re all just trying stuff, right?</p>

<p>00:15:24:02 - 00:15:26:04<br>
Like what I did, when I moved here</p>

<p>00:15:26:04 - 00:15:29:20<br>
I guess just about two years ago, now</p>

<p>00:15:29:20 - 00:15:31:23<br>
when I moved here like</p>

<p>00:15:31:23 - 00:15:33:15<br>
my strategy that I brought in is</p>

<p>00:15:33:15 - 00:15:35:18<br>
not the same strategy that I have today</p>

<p>00:15:35:18 - 00:15:38:04<br>
So, as you get going</p>

<p>00:15:38:04 - 00:15:40:02<br>
and I think that’s a good encouragement too</p>

<p>00:15:40:02 - 00:15:41:07<br>
back to the question a minute ago</p>

<p>00:15:41:07 - 00:15:42:14<br>
like just get started</p>

<p>00:15:42:14 - 00:15:43:03<br>
Yeah.</p>

<p>00:15:43:03 - 00:15:44:02<br>
and once you get started</p>

<p>00:15:44:02 - 00:15:45:08<br>
you’ll start to like uncover things</p>

<p>00:15:45:08 - 00:15:46:08<br>
that you didn’t know</p>

<p>00:15:46:08 - 00:15:46:23<br>
Right? Like</p>

<p>00:15:46:23 - 00:15:47:23<br>
a great example</p>

<p>00:15:47:23 - 00:15:50:14<br>
in our context is</p>

<p>00:15:50:14 - 00:15:52:00<br>
we had a resident, Caleb</p>

<p>00:15:52:00 - 00:15:52:18<br>
two videos ago</p>

<p>00:15:52:18 - 00:15:53:05<br>
I’ll link it right here</p>

<p>00:15:53:05 - 00:15:54:02<br>
Caleb</p>

<p>00:15:54:02 - 00:15:55:10<br>
But he</p>

<p>00:15:55:10 - 00:15:56:18<br>
had this idea</p>

<p>00:15:56:18 - 00:15:59:02<br>
about this thing called the Social Challenge</p>

<p>00:15:59:02 - 00:16:00:10<br>
and we would do a film</p>

<p>00:16:00:10 - 00:16:02:08<br>
a filming of it every single Wednesday night</p>

<p>00:16:02:08 - 00:16:04:01<br>
and he wanted that to be like</p>

<p>00:16:04:01 - 00:16:05:21<br>
a long form version of a YouTube video</p>

<p>00:16:05:21 - 00:16:06:21<br>
and so</p>

<p>00:16:06:21 - 00:16:08:17<br>
we did that for a semester</p>

<p>00:16:08:17 - 00:16:10:15<br>
and I mean, that, that</p>

<p>00:16:10:15 - 00:16:12:01<br>
project would eat his lunch</p>

<p>00:16:12:01 - 00:16:13:11<br>
cuz he would do it on a Wednesday night</p>

<p>00:16:13:11 - 00:16:15:00<br>
and then he would work all day</p>

<p>00:16:15:00 - 00:16:16:14<br>
on a Thursday on it</p>

<p>00:16:16:14 - 00:16:17:22<br>
and he didn’t work on Fridays</p>

<p>00:16:17:22 - 00:16:19:15<br>
so like his whole Thursday</p>

<p>00:16:19:15 - 00:16:22:08<br>
was eaten up by getting this social challenge edited</p>

<p>00:16:22:08 - 00:16:23:05<br>
posted</p>

<p>00:16:23:05 - 00:16:25:03<br>
up and live on YouTube</p>

<p>00:16:25:03 - 00:16:27:03<br>
and. But we, so we</p>

<p>00:16:27:03 - 00:16:29:03<br>
killed the long-form version of it</p>

<p>00:16:29:03 - 00:16:30:10<br>
because it was like the</p>

<p>00:16:30:10 - 00:16:32:19<br>
time factor. Like the immediacy of it</p>

<p>00:16:32:19 - 00:16:35:07<br>
But we shifted it to more short style</p>

<p>00:16:35:07 - 00:16:36:07<br>
more challenge style</p>

<p>00:16:36:07 - 00:16:38:03<br>
and what that’s done</p>

<p>00:16:38:03 - 00:16:39:12<br>
is that has like</p>

<p>00:16:39:12 - 00:16:41:11<br>
you said, that has put so many more</p>

<p>00:16:41:11 - 00:16:42:18<br>
students on our</p>

<p>00:16:42:18 - 00:16:43:12<br>
platform</p>

<p>00:16:43:12 - 00:16:45:08<br>
so we’ve taken the same block of time</p>

<p>00:16:45:08 - 00:16:46:19<br>
that we would have taken to shoot</p>

<p>00:16:46:19 - 00:16:47:24<br>
one big long video</p>

<p>00:16:47:24 - 00:16:49:21<br>
and we’ll just shoot like 5</p>

<p>00:16:49:21 - 00:16:50:06<br>
Okay.</p>

<p>00:16:50:06 - 00:16:50:24<br>
Five shorts.</p>

<p>00:16:50:24 - 00:16:52:15<br>
And then we can just bank them</p>

<p>00:16:52:15 - 00:16:54:00<br>
And so we got em</p>

<p>00:16:54:00 - 00:16:54:20<br>
Like I got in my</p>

<p>00:16:54:20 - 00:16:56:19<br>
folder right now, I got like</p>

<p>00:16:56:19 - 00:16:57:19<br>
5 or 6</p>

<p>00:16:57:19 - 00:16:59:06<br>
of like a certain style of game</p>

<p>00:16:59:06 - 00:17:00:06<br>
we call them drafts</p>

<p>00:17:00:06 - 00:17:01:04<br>
and then I got 5 or 6</p>

<p>00:17:01:04 - 00:17:02:10<br>
of another certain style of game</p>

<p>00:17:02:10 - 00:17:03:15<br>
we call it 7 Questions</p>

<p>00:17:03:15 - 00:17:04:10<br>
Yeah.</p>

<p>00:17:04:10 - 00:17:05:09<br>
And so like I have</p>

<p>00:17:05:09 - 00:17:07:17<br>
Some pretty like set</p>

<p>00:17:07:17 - 00:17:09:06<br>
what I post every day</p>

<p>00:17:09:06 - 00:17:11:00<br>
and when I post certain things</p>

<p>00:17:11:00 - 00:17:11:23<br>
but like</p>

<p>00:17:11:23 - 00:17:13:06<br>
when I don’t have something</p>

<p>00:17:13:06 - 00:17:14:19<br>
or when I need something to kinda</p>

<p>00:17:14:19 - 00:17:15:08<br>
fill the gaps</p>

<p>00:17:15:08 - 00:17:16:03<br>
like I got those</p>

<p>00:17:16:03 - 00:17:16:08<br>
Yeah.</p>

<p>00:17:16:08 - 00:17:16:11<br>
Yeah.</p>

<p>00:17:16:11 - 00:17:17:01<br>
They’re just sitting</p>

<p>00:17:17:01 - 00:17:17:22<br>
right there. And so</p>

<p>00:17:17:22 - 00:17:20:06<br>
we stumbled into that</p>

<p>00:17:20:06 - 00:17:21:18<br>
Right? Like what we started with</p>

<p>00:17:21:18 - 00:17:23:03<br>
the idea of the social challenge</p>

<p>00:17:23:03 - 00:17:23:24<br>
what we started with</p>

<p>00:17:23:24 - 00:17:25:12<br>
is not what it is now</p>

<p>00:17:25:12 - 00:17:26:01<br>
Yeah.</p>

<p>00:17:26:01 - 00:17:27:09<br>
And what’s cool, is like</p>

<p>00:17:27:09 - 00:17:29:08<br>
it, in the room</p>

<p>00:17:29:08 - 00:17:30:13<br>
like in our programming</p>

<p>00:17:30:13 - 00:17:32:02<br>
it’s still called the same thing</p>

<p>00:17:32:02 - 00:17:33:02<br>
from when it started</p>

<p>00:17:33:02 - 00:17:34:15<br>
to what it is today</p>

<p>00:17:34:15 - 00:17:36:14<br>
we still call it the “Social Challenge”</p>

<p>00:17:36:14 - 00:17:37:20<br>
so students know what it is</p>

<p>00:17:37:20 - 00:17:39:16<br>
and students know there’s an opportunity</p>

<p>00:17:39:16 - 00:17:40:16<br>
for them to compete</p>

<p>00:17:40:16 - 00:17:41:23<br>
and get on camera</p>

<p>00:17:41:23 - 00:17:43:05<br>
and they love that stuff</p>

<p>00:17:43:05 - 00:17:43:20<br>
That&#39;s awesome.</p>

<p>00:17:43:20 - 00:17:45:12<br>
And it’s opt-in-able</p>

<p>00:17:45:12 - 00:17:46:11<br>
though, ya know?</p>

<p>00:17:46:11 - 00:17:47:19<br>
and that’s the nice part</p>

<p>00:17:47:19 - 00:17:49:00<br>
is like we say, “Hey”</p>

<p>00:17:49:00 - 00:17:50:18<br>
“During free time, if anyone wants</p>

<p>00:17:50:18 - 00:17:52:01<br>
to come do the Social Challenge</p>

<p>00:17:52:01 - 00:17:53:09<br>
we’ll be back here in this room.”</p>

<p>00:17:53:09 - 00:17:56:10<br>
And so it’s not forced</p>

<p>00:17:56:10 - 00:17:56:19<br>
Yeah.</p>

<p>00:17:56:19 - 00:17:57:06<br>
We’re not making anyone</p>

<p>00:17:57:06 - 00:17:58:12<br>
who is shy or whatever</p>

<p>00:17:58:12 - 00:17:59:06<br>
have to get on it</p>

<p>00:17:59:06 - 00:17:59:24<br>
But then you know</p>

<p>00:17:59:24 - 00:18:01:19<br>
there’s definitely kids who DO want to be on it</p>

<p>00:18:01:19 - 00:18:02:12<br>
Yeah.</p>

<p>00:18:02:12 - 00:18:03:19<br>
And they’re like banging down the door</p>

<p>00:18:03:19 - 00:18:04:07<br>
to get in there</p>

<p>00:18:04:07 - 00:18:05:00<br>
Do you have, like,</p>

<p>00:18:05:00 - 00:18:06:07<br>
the same, like,</p>

<p>00:18:06:07 - 00:18:07:15<br>
smaller, kind of smaller</p>

<p>00:18:07:15 - 00:18:08:03<br>
group of students</p>

<p>00:18:08:03 - 00:18:08:12<br>
that always</p>

<p>00:18:08:12 - 00:18:09:05<br>
want to be on videos?</p>

<p>00:18:09:05 - 00:18:09:23<br>
Or do you have a pretty good</p>

<p>00:18:09:23 - 00:18:10:17<br>
variety of students?</p>

<p>00:18:10:17 - 00:18:11:13<br>
I want to be on videos</p>

<p>00:18:11:13 - 00:18:12:12<br>
because I feel like it&#39;s</p>

<p>00:18:12:12 - 00:18:13:07<br>
kind of slim for me.</p>

<p>00:18:13:07 - 00:18:14:02<br>
of kids that actually</p>

<p>00:18:14:02 - 00:18:16:12<br>
want to be on video.</p>

<p>00:18:16:12 - 00:18:17:19<br>
Yeah, I mean it’s</p>

<p>00:18:17:19 - 00:18:19:05<br>
Yeah, I think it’s</p>

<p>00:18:19:05 - 00:18:20:12<br>
the same kinda group</p>

<p>00:18:20:12 - 00:18:21:02<br>
Yeah.</p>

<p>00:18:21:02 - 00:18:22:13<br>
the same like middle school</p>

<p>00:18:22:13 - 00:18:23:02<br>
boys</p>

<p>00:18:23:02 - 00:18:23:23<br>
Yeah.</p>

<p>00:18:23:23 - 00:18:24:18<br>
like the kid who edited</p>

<p>00:18:24:18 - 00:18:26:02<br>
is the kid who’s always on ‘em, too.</p>

<p>00:18:26:03 - 00:18:26:18<br>
Yeah yeah</p>

<p>00:18:26:18 - 00:18:27:08<br>
yeah yeah.</p>

<p>00:18:27:08 - 00:18:28:07<br>
Like he’s a</p>

<p>00:18:28:07 - 00:18:31:07<br>
he’s very camera hungry</p>

<p>00:18:31:07 - 00:18:32:14<br>
Yeah yeah.</p>

<p>00:18:32:14 - 00:18:33:12<br>
And that’s ok</p>

<p>00:18:33:12 - 00:18:35:01<br>
everyone’s gonna go through waves</p>

<p>00:18:35:01 - 00:18:35:22<br>
this kid doesn’t</p>

<p>00:18:35:22 - 00:18:38:20<br>
he’s a 6th grade-7th grade boy</p>

<p>00:18:38:20 - 00:18:41:03<br>
he’s not insecure about anything</p>

<p>00:18:41:03 - 00:18:41:21<br>
That&#39;s awesome</p>

<p>00:18:41:21 - 00:18:42:24<br>
But like one day he will be</p>

<p>00:18:42:24 - 00:18:46:01<br>
He probably won’t be that kid</p>

<p>00:18:46:01 - 00:18:48:10<br>
for his entire youth ministry career</p>

<p>00:18:48:10 - 00:18:49:04<br>
Right?</p>

<p>00:18:49:04 - 00:18:51:07<br>
And so like, you just</p>

<p>00:18:51:07 - 00:18:53:13<br>
that’s the nice part is you can offer that</p>

<p>00:18:53:13 - 00:18:55:00<br>
and if you got kids</p>

<p>00:18:55:00 - 00:18:56:20<br>
The other fun thing we’ve started to do</p>

<p>00:18:56:20 - 00:18:58:21<br>
Beyond just</p>

<p>00:18:58:21 - 00:19:00:06<br>
being on camera</p>

<p>00:19:00:06 - 00:19:01:17<br>
is like helping run the camera</p>

<p>00:19:01:17 - 00:19:04:06<br>
And so like maybe they don’t wanna be on the camera</p>

<p>00:19:04:06 - 00:19:06:04<br>
but maybe they can be like behind the scenes</p>

<p>00:19:06:04 - 00:19:06:23<br>
or edit</p>

<p>00:19:06:23 - 00:19:07:14<br>
Yeah.</p>

<p>00:19:07:14 - 00:19:08:23<br>
And that- students love</p>

<p>00:19:08:23 - 00:19:10:14<br>
getting a chance to do that</p>

<p>00:19:10:14 - 00:19:12:10<br>
And the more, I guess the older I’m getting</p>

<p>00:19:12:10 - 00:19:13:23<br>
the more I’m trying to figure out, like “How can I</p>

<p>00:19:13:23 - 00:19:16:08<br>
not just do student ministry</p>

<p>00:19:16:08 - 00:19:16:24<br>
for students,</p>

<p>00:19:16:24 - 00:19:17:13<br>
but how can I</p>

<p>00:19:17:13 - 00:19:19:03<br>
let students do student ministry for students?”</p>

<p>00:19:19:03 - 00:19:19:23<br>
That&#39;s good.</p>

<p>00:19:19:23 - 00:19:23:14<br>
So that’s one of the things we’re trying to pursue</p>

<p>00:19:23:14 - 00:19:25:10<br>
But Nate, tell me what</p>

<p>00:19:25:10 - 00:19:27:12<br>
in your context has</p>

<p>00:19:27:12 - 00:19:30:13<br>
been the most fun, or most effective thing?</p>

<p>00:19:30:13 - 00:19:31:08<br>
that you’ve done</p>

<p>00:19:31:08 - 00:19:32:19<br>
just with regard to digital</p>

<p>00:19:32:19 - 00:19:33:11<br>
it doesn’t have to be</p>

<p>00:19:33:11 - 00:19:35:18<br>
social media- anything, it can be anything</p>

<p>00:19:35:18 - 00:19:38:09<br>
any sort of thing in the digital space</p>

<p>00:19:38:09 - 00:19:40:04<br>
Well, I&#39;ll be honest.</p>

<p>00:19:40:04 - 00:19:41:16<br>
I&#39;ve really recently</p>

<p>00:19:41:16 - 00:19:43:10<br>
kind of started a. And this.</p>

<p>00:19:43:10 - 00:19:43:22<br>
I don&#39;t even know</p>

<p>00:19:43:22 - 00:19:44:18<br>
if you consider this</p>

<p>00:19:44:18 - 00:19:45:11<br>
what you&#39;re looking at,</p>

<p>00:19:45:11 - 00:19:47:17<br>
but I started a Snapchat,</p>

<p>00:19:47:17 - 00:19:50:03<br>
group with our students,</p>

<p>00:19:50:03 - 00:19:51:12<br>
and I go, hey, invite.</p>

<p>00:19:51:12 - 00:19:53:00<br>
And that&#39;s a it&#39;s</p>

<p>00:19:53:00 - 00:19:53:24<br>
me social media</p>

<p>00:19:53:24 - 00:19:54:20<br>
invite</p>

<p>00:19:54:20 - 00:19:56:00<br>
anyone that is</p>

<p>00:19:56:00 - 00:19:57:19<br>
that is not that</p>

<p>00:19:57:19 - 00:19:59:01<br>
I don&#39;t have access to</p>

<p>00:19:59:01 - 00:20:00:16<br>
into this group chat.</p>

<p>00:20:00:16 - 00:20:01:19<br>
And people are just adding</p>

<p>00:20:01:19 - 00:20:02:15<br>
people as we go.</p>

<p>00:20:02:15 - 00:20:03:12<br>
And as soon as I add</p>

<p>00:20:03:12 - 00:20:03:24<br>
someone else</p>

<p>00:20:03:24 - 00:20:04:16<br>
and they have friends</p>

<p>00:20:04:16 - 00:20:06:06<br>
that are from CSM, I&#39;m them.</p>

<p>00:20:06:06 - 00:20:06:22<br>
And it&#39;s like</p>

<p>00:20:06:22 - 00:20:08:00<br>
the group is grown,</p>

<p>00:20:08:00 - 00:20:08:17<br>
but the more people</p>

<p>00:20:08:17 - 00:20:09:02<br>
that are in there,</p>

<p>00:20:09:02 - 00:20:10:04<br>
the more it gets blown up.</p>

<p>00:20:10:04 - 00:20:10:22<br>
It&#39;s been fun to</p>

<p>00:20:10:22 - 00:20:11:13<br>
just kind of see it</p>

<p>00:20:11:13 - 00:20:12:18<br>
expand slowly</p>

<p>00:20:12:18 - 00:20:13:08<br>
throughout</p>

<p>00:20:13:08 - 00:20:14:15<br>
the last couple weeks.</p>

<p>00:20:14:15 - 00:20:14:21<br>
That&#39;s</p>

<p>00:20:14:21 - 00:20:15:04<br>
something that</p>

<p>00:20:15:04 - 00:20:16:01<br>
I&#39;m excited about</p>

<p>00:20:16:01 - 00:20:17:06<br>
because it&#39;s like it&#39;s</p>

<p>00:20:17:06 - 00:20:18:08<br>
a different way of connecting.</p>

<p>00:20:18:08 - 00:20:19:04<br>
We have GroupMe</p>

<p>00:20:19:04 - 00:20:19:19<br>
and we connect through</p>

<p>00:20:19:19 - 00:20:20:24<br>
GroupMe mainly,</p>

<p>00:20:20:24 - 00:20:22:00<br>
but I think Snapchat</p>

<p>00:20:22:00 - 00:20:22:23<br>
should have a funner,</p>

<p>00:20:22:23 - 00:20:25:07<br>
like fun, fun way to like</p>

<p>00:20:25:07 - 00:20:26:12<br>
send funny pictures</p>

<p>00:20:26:12 - 00:20:27:15<br>
and whatever.</p>

<p>00:20:27:15 - 00:20:28:16<br>
Like you can best group</p>

<p>00:20:28:16 - 00:20:29:10<br>
like this</p>

<p>00:20:29:10 - 00:20:30:23<br>
kid was blown it up</p>

<p>00:20:30:23 - 00:20:32:11<br>
with with like</p>

<p>00:20:32:11 - 00:20:33:24<br>
filters of people&#39;s faces</p>

<p>00:20:33:24 - 00:20:35:09<br>
being all distorted and stuff.</p>

<p>00:20:35:09 - 00:20:36:23<br>
And just as he&#39;s being goofy</p>

<p>00:20:36:23 - 00:20:37:19<br>
and I don&#39;t know</p>

<p>00:20:37:19 - 00:20:38:13<br>
if that answers your question</p>

<p>00:20:38:13 - 00:20:39:08<br>
the way you wanted me to,</p>

<p>00:20:39:08 - 00:20:40:14<br>
but it&#39;s just, you know.</p>

<p>00:20:40:14 - 00:20:41:03<br>
Yeah, no, it’s great!</p>

<p>00:20:41:03 - 00:20:42:02<br>
I mean it’s</p>

<p>00:20:42:02 - 00:20:43:01<br>
that’s the thing, like</p>

<p>00:20:43:01 - 00:20:44:09<br>
every church is different, right?</p>

<p>00:20:44:09 - 00:20:45:17<br>
So I’m not going into this with any sorta</p>

<p>00:20:45:17 - 00:20:46:19<br>
like agenda</p>

<p>00:20:46:19 - 00:20:47:09<br>
I’m just tryina get</p>

<p>00:20:47:09 - 00:20:50:04<br>
to know what real youth pastors</p>

<p>00:20:50:04 - 00:20:51:14<br>
and real churches are doing</p>

<p>00:20:51:14 - 00:20:53:12<br>
like to connect with students</p>

<p>00:20:53:12 - 00:20:55:00<br>
and that’s a great example, because</p>

<p>00:20:55:00 - 00:20:57:10<br>
youth ministry 15 years ago</p>

<p>00:20:57:10 - 00:20:58:06<br>
like you don’t have that</p>

<p>00:20:58:06 - 00:20:58:16<br>
opportunity</p>

<p>00:20:58:16 - 00:20:59:10<br>
Yeah. Yeah, yeah, yeah.</p>

<p>00:20:59:10 - 00:21:01:02<br>
Whether</p>

<p>00:21:01:02 - 00:21:02:09<br>
Cuz like our church</p>

<p>00:21:02:09 - 00:21:03:18<br>
doesn’t let us use Snapchat</p>

<p>00:21:03:18 - 00:21:04:10<br>
Oh, really?</p>

<p>00:21:04:10 - 00:21:06:01<br>
Whether it’s Snapchat</p>

<p>00:21:06:01 - 00:21:07:10<br>
or whether it’s GroupMe</p>

<p>00:21:07:10 - 00:21:08:16<br>
or whether it’s a Group Message</p>

<p>00:21:08:16 - 00:21:11:09<br>
or whether it’s an Instagram DM Group</p>

<p>00:21:12:15 - 00:21:13:18<br>
The concept</p>

<p>00:21:13:18 - 00:21:14:22<br>
is a group message</p>

<p>00:21:14:22 - 00:21:15:14<br>
Yeah.</p>

<p>00:21:15:14 - 00:21:17:15<br>
You and I, if we were youth pastors</p>

<p>00:21:17:15 - 00:21:18:14<br>
fifteen years ago</p>

<p>00:21:18:14 - 00:21:20:12<br>
we don’t have that opportunity</p>

<p>00:21:20:12 - 00:21:21:01<br>
Yeah.</p>

<p>00:21:21:01 - 00:21:22:11<br>
That doesn’t exist</p>

<p>00:21:22:11 - 00:21:24:19<br>
And so, that’s why I say</p>

<p>00:21:24:19 - 00:21:26:19<br>
it’s so important for youth pastors to just</p>

<p>00:21:26:19 - 00:21:27:22<br>
figure something out, because</p>

<p>00:21:27:22 - 00:21:29:19<br>
look at that opportunity</p>

<p>00:21:29:19 - 00:21:31:06<br>
like you have a chance to</p>

<p>00:21:31:06 - 00:21:32:23<br>
message your students</p>

<p>00:21:32:23 - 00:21:34:22<br>
on like a Tuesday morning</p>

<p>00:21:34:22 - 00:21:35:12<br>
Yeah.</p>

<p>00:21:35:12 - 00:21:36:06<br>
like otherwise you would have</p>

<p>00:21:36:06 - 00:21:37:03<br>
had to wait for them to</p>

<p>00:21:37:03 - 00:21:37:17<br>
Yeah.</p>

<p>00:21:37:17 - 00:21:38:17<br>
come to you</p>

<p>00:21:38:17 - 00:21:40:01<br>
to be a captive audience</p>

<p>00:21:40:01 - 00:21:40:12<br>
Yeah.</p>

<p>00:21:40:12 - 00:21:42:03<br>
But now we have the ability to</p>

<p>00:21:42:03 - 00:21:43:14<br>
And there’s like</p>

<p>00:21:43:14 - 00:21:45:09<br>
there’s checks and balances within that</p>

<p>00:21:45:09 - 00:21:47:01<br>
and there’s times where that can get abused</p>

<p>00:21:47:01 - 00:21:48:11<br>
but at the end of the day, like</p>

<p>00:21:48:11 - 00:21:50:00<br>
The opportunity that we have is fantastic</p>

<p>00:21:50:00 - 00:21:50:09<br>
Yeah.</p>

<p>00:21:50:09 - 00:21:51:20<br>
So, it’s</p>

<p>00:21:51:20 - 00:21:53:19<br>
Important I think to lean into that</p>

<p>00:21:53:19 - 00:21:54:21<br>
We should ask our dad</p>

<p>00:21:54:21 - 00:21:55:13<br>
how he did that</p>

<p>00:21:55:13 - 00:21:56:18<br>
when he was a youth pastor.</p>

<p>00:21:56:18 - 00:21:58:05<br>
You know, just to see for him.</p>

<p>00:21:58:05 - 00:21:59:02<br>
Fifteen years ago?</p>

<p>00:21:59:02 - 00:21:59:08<br>
What?</p>

<p>00:21:59:08 - 00:22:00:05<br>
Because he was doing it. What?</p>

<p>00:22:00:05 - 00:22:01:05<br>
It was like not many.</p>

<p>00:22:01:05 - 00:22:02:05<br>
There wasn&#39;t cell phones,</p>

<p>00:22:02:05 - 00:22:02:12<br>
you know.</p>

<p>00:22:02:12 - 00:22:03:08<br>
So how do you.</p>

<p>00:22:03:08 - 00:22:04:16<br>
Well yeah, you just didn’t</p>

<p>00:22:04:16 - 00:22:05:16<br>
do a group chat</p>

<p>00:22:05:16 - 00:22:06:03<br>
Yeah.</p>

<p>00:22:06:03 - 00:22:08:00<br>
It was all about the in-person</p>

<p>00:22:08:00 - 00:22:08:12<br>
It was.</p>

<p>00:22:08:12 - 00:22:09:01<br>
Yeah.</p>

<p>00:22:09:01 - 00:22:11:08<br>
And that’s the struggle</p>

<p>00:22:11:08 - 00:22:13:14<br>
Right? Like the struggle now</p>

<p>00:22:13:14 - 00:22:14:22<br>
sometimes when</p>

<p>00:22:14:22 - 00:22:16:07<br>
you introduce an idea of digital</p>

<p>00:22:16:07 - 00:22:18:13<br>
there may be an older</p>

<p>00:22:18:13 - 00:22:21:03<br>
generation or demographic</p>

<p>00:22:21:03 - 00:22:24:00<br>
that remembers it done a different way</p>

<p>00:22:24:00 - 00:22:26:19<br>
And no shade on that or them</p>

<p>00:22:26:19 - 00:22:28:06<br>
but the fact is we just</p>

<p>00:22:28:06 - 00:22:29:14<br>
live in a different day</p>

<p>00:22:29:14 - 00:22:30:21<br>
And so</p>

<p>00:22:30:21 - 00:22:33:02<br>
and whatever</p>

<p>00:22:33:02 - 00:22:36:12<br>
And so however they were doing things before</p>

<p>00:22:36:12 - 00:22:39:03<br>
teenagers have zero concept of that today</p>

<p>00:22:39:03 - 00:22:39:08<br>
Yeah.</p>

<p>00:22:39:08 - 00:22:39:21<br>
Yeah, yeah.</p>

<p>00:22:39:21 - 00:22:41:09<br>
They are digital natives</p>

<p>00:22:41:09 - 00:22:42:15<br>
and digital dependents</p>

<p>00:22:42:15 - 00:22:44:07<br>
And so to</p>

<p>00:22:44:07 - 00:22:45:12<br>
not have something</p>

<p>00:22:45:12 - 00:22:48:04<br>
Right? And that’s the thing when I hear arguments</p>

<p>00:22:48:04 - 00:22:49:11<br>
from youth pastors who say:</p>

<p>00:22:49:11 - 00:22:50:20<br>
“Well, I don’t use social”</p>

<p>00:22:50:20 - 00:22:52:08<br>
“Well do you have a group chat?”</p>

<p>00:22:52:08 - 00:22:53:08<br>
“Well yeah we have a group chat!”</p>

<p>00:22:53:08 - 00:22:54:22<br>
“Well, you’re doing something!”</p>

<p>00:22:54:22 - 00:22:56:10<br>
You’re not doing nothing</p>

<p>00:22:56:10 - 00:22:57:24<br>
And so there’s</p>

<p>00:22:57:24 - 00:23:00:08<br>
That’s the thing I love, I love that</p>

<p>00:23:00:08 - 00:23:02:17<br>
the sky is legitimately the limit</p>

<p>00:23:02:17 - 00:23:05:06<br>
Wherever your creativity will lead you</p>

<p>00:23:05:06 - 00:23:06:06<br>
in today’s day-in-age</p>

<p>00:23:06:06 - 00:23:07:19<br>
you can do</p>

<p>00:23:07:19 - 00:23:08:17<br>
you can do anything</p>

<p>00:23:08:17 - 00:23:10:12<br>
Right? And it can be</p>

<p>00:23:10:12 - 00:23:12:19<br>
as robust of a strategy as you want</p>

<p>00:23:12:19 - 00:23:13:24<br>
or it can be as like</p>

<p>00:23:13:24 - 00:23:16:14<br>
paired down and focused on your kids</p>

<p>00:23:16:14 - 00:23:18:21<br>
Both are great, I think</p>

<p>00:23:18:21 - 00:23:19:17<br>
Yeah.</p>

<p>00:23:19:17 - 00:23:21:14<br>
So last thing, Nate</p>

<p>00:23:21:14 - 00:23:23:03<br>
How do you</p>

<p>00:23:23:03 - 00:23:24:15<br>
know something’s working?</p>

<p>00:23:24:15 - 00:23:27:08<br>
Like when you post something</p>

<p>00:23:27:08 - 00:23:29:07<br>
Or- how do you know when like</p>

<p>00:23:29:07 - 00:23:31:11<br>
that was good. That was a win?</p>

<p>00:23:31:11 - 00:23:33:13<br>
What are some of the things that</p>

<p>00:23:33:13 - 00:23:34:24<br>
you look for, whether it be</p>

<p>00:23:34:24 - 00:23:37:03<br>
like metrics, like number type things</p>

<p>00:23:37:03 - 00:23:38:05<br>
Or even just like</p>

<p>00:23:38:05 - 00:23:39:17<br>
the word on the street</p>

<p>00:23:39:17 - 00:23:41:06<br>
or the scuttlebutt that you might hear like</p>

<p>00:23:41:06 - 00:23:43:08<br>
in the hallways of church</p>

<p>00:23:43:08 - 00:23:44:12<br>
I think I see</p>

<p>00:23:44:12 - 00:23:45:18<br>
people share things.</p>

<p>00:23:45:18 - 00:23:47:03<br>
Even if it&#39;s not a lot of shares.</p>

<p>00:23:47:03 - 00:23:48:10<br>
Like, there&#39;s, like, adult,</p>

<p>00:23:48:10 - 00:23:50:08<br>
like adults that are in our</p>

<p>00:23:50:08 - 00:23:50:22<br>
our ministry</p>

<p>00:23:50:22 - 00:23:52:01<br>
that kind of see this stuff,</p>

<p>00:23:52:01 - 00:23:53:07<br>
and they&#39;ll share it.</p>

<p>00:23:53:07 - 00:23:53:24<br>
Or student</p>

<p>00:23:53:24 - 00:23:55:14<br>
and multiple students like it.</p>

<p>00:23:55:14 - 00:23:56:14<br>
We have a good amount of like</p>

<p>00:23:56:14 - 00:23:56:21<br>
we have a good</p>

<p>00:23:56:21 - 00:23:57:21<br>
amount of views.</p>

<p>00:23:57:21 - 00:23:58:10<br>
If there&#39;s a good</p>

<p>00:23:58:10 - 00:23:59:00<br>
amount of views,</p>

<p>00:23:59:00 - 00:23:59:14<br>
it means that it&#39;s</p>

<p>00:23:59:14 - 00:24:00:13<br>
kind of catching on.</p>

<p>00:24:00:13 - 00:24:00:24<br>
Honestly,</p>

<p>00:24:00:24 - 00:24:02:09<br>
I do a lot more reels,</p>

<p>00:24:02:09 - 00:24:03:15<br>
even for like picture</p>

<p>00:24:03:15 - 00:24:05:04<br>
on new picture reels.</p>

<p>00:24:05:04 - 00:24:06:14<br>
And they they&#39;re,</p>

<p>00:24:06:14 - 00:24:07:03<br>
they&#39;re ones</p>

<p>00:24:07:03 - 00:24:07:17<br>
that kind of</p>

<p>00:24:07:17 - 00:24:08:11<br>
just to kind of show</p>

<p>00:24:08:11 - 00:24:08:17<br>
like what</p>

<p>00:24:08:17 - 00:24:09:02<br>
we&#39;ve done</p>

<p>00:24:09:02 - 00:24:10:08<br>
in the night of CSM.</p>

<p>00:24:10:08 - 00:24:11:00<br>
I like to do like</p>

<p>00:24:11:00 - 00:24:12:03<br>
recap videos of</p>

<p>00:24:12:03 - 00:24:13:07<br>
like what we did</p>

<p>00:24:13:07 - 00:24:14:06<br>
that last night</p>

<p>00:24:14:06 - 00:24:16:01<br>
at CSM or today or whatever,</p>

<p>00:24:16:01 - 00:24:17:10<br>
just kind of show people</p>

<p>00:24:17:10 - 00:24:19:02<br>
kind of quickly and pictures</p>

<p>00:24:19:02 - 00:24:20:10<br>
of what we&#39;ve been up to you.</p>

<p>00:24:20:10 - 00:24:21:19<br>
And I think I don&#39;t</p>

<p>00:24:21:19 - 00:24:22:21<br>
I think our adults</p>

<p>00:24:22:21 - 00:24:23:21<br>
like parents and,</p>

<p>00:24:23:21 - 00:24:25:01<br>
and the adults in the church</p>

<p>00:24:25:01 - 00:24:26:03<br>
want to see what&#39;s going on</p>

<p>00:24:26:03 - 00:24:27:05<br>
with the students.</p>

<p>00:24:27:05 - 00:24:27:23<br>
And when the adults</p>

<p>00:24:27:23 - 00:24:28:17<br>
are encouraged</p>

<p>00:24:28:17 - 00:24:30:00<br>
and and feel</p>

<p>00:24:30:00 - 00:24:31:20<br>
uplifted by students,</p>

<p>00:24:31:20 - 00:24:33:20<br>
inspire inspiring others</p>

<p>00:24:33:20 - 00:24:35:19<br>
to come and and lead</p>

<p>00:24:35:19 - 00:24:36:17<br>
and leading their friends</p>

<p>00:24:36:17 - 00:24:37:20<br>
to Christ and</p>

<p>00:24:37:20 - 00:24:39:17<br>
and getting on stage on Sunday</p>

<p>00:24:39:17 - 00:24:40:01<br>
morning</p>

<p>00:24:40:01 - 00:24:41:12<br>
and leading worship and</p>

<p>00:24:41:12 - 00:24:42:20<br>
and when they get on</p>

<p>00:24:42:20 - 00:24:44:03<br>
stage on Sunday morning</p>

<p>00:24:44:03 - 00:24:45:15<br>
and and share</p>

<p>00:24:45:15 - 00:24:46:14<br>
the announcements</p>

<p>00:24:46:14 - 00:24:47:21<br>
in front of the whole church.</p>

<p>00:24:47:21 - 00:24:48:18<br>
that&#39;s just</p>

<p>00:24:48:18 - 00:24:49:00<br>
I think</p>

<p>00:24:49:00 - 00:24:49:19<br>
they&#39;re inspired by that</p>

<p>00:24:49:19 - 00:24:50:06<br>
and all that.</p>

<p>00:24:50:06 - 00:24:50:19<br>
You know, I,</p>

<p>00:24:50:19 - 00:24:52:20<br>
I, I capture that stuff and,</p>

<p>00:24:52:20 - 00:24:53:12<br>
and then I go on</p>

<p>00:24:53:12 - 00:24:53:24<br>
and share it</p>

<p>00:24:53:24 - 00:24:54:14<br>
with their friends.</p>

<p>00:24:54:14 - 00:24:55:20<br>
Hey, this is something that</p>

<p>00:24:55:20 - 00:24:56:21<br>
that happened in our church.</p>

<p>00:24:56:21 - 00:24:57:22<br>
Our students are doing things.</p>

<p>00:24:57:22 - 00:24:59:03<br>
So it&#39;s all related</p>

<p>00:24:59:03 - 00:24:59:21<br>
in the social media</p>

<p>00:24:59:21 - 00:25:00:16<br>
because you captured</p>

<p>00:25:00:16 - 00:25:02:03<br>
the images and then</p>

<p>00:25:02:03 - 00:25:03:13<br>
and then you,</p>

<p>00:25:03:13 - 00:25:04:01<br>
share it on</p>

<p>00:25:04:01 - 00:25:04:23<br>
like your platforms</p>

<p>00:25:04:23 - 00:25:05:18<br>
to kind of show</p>

<p>00:25:05:18 - 00:25:06:20<br>
the world and people</p>

<p>00:25:06:20 - 00:25:07:20<br>
that God&#39;s up</p>

<p>00:25:07:20 - 00:25:08:06<br>
to something</p>

<p>00:25:08:06 - 00:25:08:24<br>
at Calvary Student</p>

<p>00:25:08:24 - 00:25:10:20<br>
Ministries and, and just,</p>

<p>00:25:10:20 - 00:25:12:11<br>
yeah, that&#39;s mainly it,</p>

<p>00:25:12:11 - 00:25:13:01<br>
I think, is</p>

<p>00:25:13:01 - 00:25:14:22<br>
just seeing people inspire</p>

<p>00:25:14:22 - 00:25:17:08<br>
by what&#39;s going on. You know.</p>

<p>00:25:17:08 - 00:25:18:21<br>
Well and think about it</p>

<p>00:25:18:21 - 00:25:20:24<br>
if you didn’t have some sort of creative outlet</p>

<p>00:25:20:24 - 00:25:21:22<br>
to share stuff like that</p>

<p>00:25:21:22 - 00:25:23:07<br>
like how would people know?</p>

<p>00:25:23:07 - 00:25:24:03<br>
cuz if they’re not</p>

<p>00:25:24:03 - 00:25:25:02<br>
They would have no idea.</p>

<p>00:25:25:02 - 00:25:26:19<br>
If they’re not in the room</p>

<p>00:25:26:19 - 00:25:28:13<br>
they don’t know</p>

<p>00:25:28:13 - 00:25:29:08<br>
Exactly.</p>

<p>00:25:29:08 - 00:25:30:02<br>
There’s another</p>

<p>00:25:30:02 - 00:25:31:23<br>
You just stepped in another benefit</p>

<p>00:25:31:23 - 00:25:32:24<br>
Right, like?</p>

<p>00:25:32:24 - 00:25:35:22<br>
People, adults, parents</p>

<p>00:25:35:22 - 00:25:38:18<br>
Pastors, elders</p>

<p>00:25:38:18 - 00:25:40:22<br>
who are not coming to youth group</p>

<p>00:25:40:22 - 00:25:42:08<br>
on Wednesday nights or Sunday nights</p>

<p>00:25:42:08 - 00:25:44:09<br>
Especially not frequently</p>

<p>00:25:44:09 - 00:25:45:14<br>
You can help them</p>

<p>00:25:45:14 - 00:25:48:17<br>
Ya know, that’s a win for you</p>

<p>00:25:48:17 - 00:25:49:23<br>
Maybe as a youth pastor too</p>

<p>00:25:49:23 - 00:25:52:01<br>
Just putting some of that stuff out there</p>

<p>00:25:52:01 - 00:25:53:02<br>
Yeah.</p>

<p>00:25:53:02 - 00:25:54:13<br>
Like Nate said</p>

<p>00:25:54:13 - 00:25:57:17<br>
“It’s not as hard as you think it might be.”</p>

<p>00:25:57:17 - 00:25:59:01<br>
Yeah.</p>

<p>00:25:59:01 - 00:25:59:18<br>
So last word</p>

<p>00:25:59:18 - 00:26:01:13<br>
last final bit of encouragement</p>

<p>00:26:01:13 - 00:26:03:14<br>
What would you say to someone who</p>

<p>00:26:03:14 - 00:26:04:20<br>
is on the fence</p>

<p>00:26:04:20 - 00:26:05:20<br>
Who’s</p>

<p>00:26:05:20 - 00:26:08:00<br>
maybe like you a year and a half ago, is like</p>

<p>00:26:08:00 - 00:26:09:14<br>
“I’m not sure about all this stuff.”</p>

<p>00:26:09:14 - 00:26:11:05<br>
What’s one thing</p>

<p>00:26:11:05 - 00:26:12:19<br>
That you would say like, “Hey, do this”</p>

<p>00:26:12:19 - 00:26:15:18<br>
Just. Just do this one thing</p>

<p>00:26:15:18 - 00:26:18:14<br>
This week?</p>

<p>00:26:18:14 - 00:26:19:23<br>
Yeah, that&#39;s a tough question.</p>

<p>00:26:19:23 - 00:26:22:23<br>
I would say like.</p>

<p>00:26:23:02 - 00:26:23:19<br>
Like kind of</p>

<p>00:26:23:19 - 00:26:24:16<br>
like what you said.</p>

<p>00:26:24:16 - 00:26:25:18<br>
Give it a shot</p>

<p>00:26:25:18 - 00:26:26:23<br>
and see if it see</p>

<p>00:26:26:23 - 00:26:27:14<br>
what happens.</p>

<p>00:26:27:14 - 00:26:28:02<br>
I mean,</p>

<p>00:26:28:02 - 00:26:29:00<br>
you&#39;re not going to get.</p>

<p>00:26:29:00 - 00:26:30:05<br>
And don&#39;t be discouraged</p>

<p>00:26:30:05 - 00:26:30:20<br>
if you don&#39;t get</p>

<p>00:26:30:20 - 00:26:31:23<br>
a hundred followers</p>

<p>00:26:31:23 - 00:26:32:22<br>
in the first,</p>

<p>00:26:32:22 - 00:26:34:07<br>
you know,</p>

<p>00:26:34:07 - 00:26:35:09<br>
couple days</p>

<p>00:26:35:09 - 00:26:36:15<br>
or weeks or months even, like,</p>

<p>00:26:36:15 - 00:26:37:07<br>
it takes some time</p>

<p>00:26:37:07 - 00:26:39:07<br>
sometimes and sometimes slowly</p>

<p>00:26:39:07 - 00:26:40:16<br>
growing thing.</p>

<p>00:26:40:16 - 00:26:42:01<br>
But,</p>

<p>00:26:42:01 - 00:26:43:03<br>
I say give it a shot</p>

<p>00:26:43:03 - 00:26:43:19<br>
and just</p>

<p>00:26:43:19 - 00:26:45:08<br>
try it out for a little bit.</p>

<p>00:26:45:08 - 00:26:46:20<br>
And like I said, please</p>

<p>00:26:46:20 - 00:26:48:13<br>
do not be afraid of the time.</p>

<p>00:26:48:13 - 00:26:50:03<br>
Just like engaging it with it.</p>

<p>00:26:50:03 - 00:26:51:17<br>
It&#39;s not as bad as you think.</p>

<p>00:26:51:17 - 00:26:52:22<br>
And honestly, like,</p>

<p>00:26:52:22 - 00:26:54:02<br>
I feel like youth</p>

<p>00:26:54:02 - 00:26:56:12<br>
pastors are really called</p>

<p>00:26:56:12 - 00:26:58:00<br>
to this generation</p>

<p>00:26:58:00 - 00:26:58:20<br>
of reaching people</p>

<p>00:26:58:20 - 00:26:59:11<br>
through social media.</p>

<p>00:26:59:11 - 00:27:00:09<br>
That&#39;s just where we&#39;re at</p>

<p>00:27:00:09 - 00:27:01:06<br>
and in society</p>

<p>00:27:01:06 - 00:27:02:16<br>
where we need to be</p>

<p>00:27:02:16 - 00:27:04:16<br>
on social media in some way.</p>

<p>00:27:04:16 - 00:27:05:10<br>
And I don&#39;t even think</p>

<p>00:27:05:10 - 00:27:06:05<br>
that Facebook&#39;s really</p>

<p>00:27:06:05 - 00:27:07:11<br>
that platform for students.</p>

<p>00:27:07:11 - 00:27:08:09<br>
It&#39;s more for adults</p>

<p>00:27:08:09 - 00:27:09:03<br>
at this at,</p>

<p>00:27:09:03 - 00:27:10:04<br>
you know, Facebook&#39;s</p>

<p>00:27:10:04 - 00:27:12:03<br>
more of an adult thing.</p>

<p>00:27:12:03 - 00:27:14:00<br>
And so just find that avenue</p>

<p>00:27:14:00 - 00:27:14:22<br>
that you can,</p>

<p>00:27:14:22 - 00:27:15:24<br>
get started</p>

<p>00:27:15:24 - 00:27:16:17<br>
with and connect them</p>

<p>00:27:16:17 - 00:27:17:16<br>
together, connect your</p>

<p>00:27:17:16 - 00:27:18:08<br>
link, your,</p>

<p>00:27:18:08 - 00:27:18:22<br>
you know, your</p>

<p>00:27:18:22 - 00:27:19:16<br>
platforms together</p>

<p>00:27:19:16 - 00:27:20:11<br>
so it&#39;s easier for you</p>

<p>00:27:20:11 - 00:27:21:17<br>
to post multiple things.</p>

<p>00:27:21:17 - 00:27:23:03<br>
You got this.</p>

<p>00:27:23:03 - 00:27:24:04<br>
The church needs you.</p>

<p>00:27:24:04 - 00:27:24:19<br>
You know.</p>

<p>00:27:24:19 - 00:27:25:08<br>
Yeah</p>

<p>00:27:25:08 - 00:27:26:05<br>
Love it</p>

<p>00:27:26:05 - 00:27:27:08<br>
Love it, well hey</p>

<p>00:27:27:08 - 00:27:29:04<br>
thanks for being on this morning</p>

<p>00:27:29:04 - 00:27:30:08<br>
Thanks for getting up early</p>

<p>00:27:30:08 - 00:27:30:12<br>
Yeah.</p>

<p>00:27:30:12 - 00:27:31:03<br>
I mean, I.</p>

<p>00:27:31:03 - 00:27:34:06<br>
And uh- and yeah</p>

<p>00:27:34:06 - 00:27:34:21<br>
Love you, brother.</p>

<p>00:27:34:21 - 00:27:36:07<br>
Hey, we&#39;ll stay in touch.</p>

<p>00:27:36:07 - 00:27:37:19<br>
You too!</p>

<p>00:27:37:19 - 00:27:40:12<br>
Hey! Stay Hybrid!</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 100: 💯 HybridMinistry - How it all Started</title>
  <link>https://www.hybridministry.xyz/100</link>
  <guid isPermaLink="false">7276c2ae-83be-43fa-a99a-457a161ac710</guid>
  <pubDate>Thu, 06 Jun 2024 04:00:00 -0500</pubDate>
  <author>Nick Clason</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/7276c2ae-83be-43fa-a99a-457a161ac710.mp3" length="25965385" type="audio/mpeg"/>
  <itunes:episode>100</itunes:episode>
  <itunes:title>💯 HybridMinistry - How it all Started</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Nick Clason</itunes:author>
  <itunes:subtitle>Episode 100 I decided to sit down with some friends that have all had a hand in the creation of the Full YouTube show we all had a hand in creating during the COVID-19 lockdown of 2020.

While Digital and Social Ministry were top of mind for me prior to 2020, the COVID shutdown thrust it into the forefront for me personally and I decided to dive fully into it.

When I started on the very first day of COVID, I had to get creative on how I introduced myself to students, parents and leaders without using the easy in person tools we'd all grown accustomed to using.

That being said, I'm grateful we still have access to those tools, today.

But I realized just how important Hybrid Ministry is to the next generation of teenagers.

This episode chronicles my first day, and I chat with friends who were instrumental in producing and creating the YouTube show we had crafted during those COVID days.

I hope you enjoy this 100th episode special!</itunes:subtitle>
  <itunes:duration>17:26</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/episodes/7/7276c2ae-83be-43fa-a99a-457a161ac710/cover.jpg?v=1"/>
  <description>🔥 [FREE] Hybrid Ministry Strategy Guide🔥
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
======================================
DESCRIPTION
Episode 100 I decided to sit down with some friends that have all had a hand in the creation of the Full YouTube show we all had a hand in creating during the COVID-19 lockdown of 2020.
While Digital and Social Ministry were top of mind for me prior to 2020, the COVID shutdown thrust it into the forefront for me personally and I decided to dive fully into it.
When I started on the very first day of COVID, I had to get creative on how I introduced myself to students, parents and leaders without using the easy in person tools we'd all grown accustomed to using.
That being said, I'm grateful we still have access to those tools, today.
But I realized just how important Hybrid Ministry is to the next generation of teenagers.
This episode chronicles my first day, and I chat with friends who were instrumental in producing and creating the YouTube show we had crafted during those COVID days.
I hope you enjoy this 100th episode special!
======================================
📓SHOWNOTES
//SHOWNOTES &amp;amp; TRANSCRIPTS
http://www.hybridministry.xyz/100
👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz
======================================
🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym
📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email
🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut
😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook
======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid
BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym
OPUS.PRO FOR AI SHORTS &amp;amp; REELS
https://www.opus.pro/?via=a5d361
//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit
AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv
TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa
--------------
🕰️TIMECODES
00:00 Intro
00:50 Hybrid Ministry During COVID
03:25 Two Weeks to Flatten the Curve
07:01 The Most Fun Memories of Unscripted
09:27 What this means going forward for churches in 2024 and beyond
--------------
✍️TRANSCRIPT
00:00:00:00 - 00:00:02:01
Isaac Sutton
all of the students in the room,
who were watching unscripted,
had bingo
cards
that coordinated to stuff that
was. 
Nick Clason
Yes.
00:00:08:19 - 00:00:09:23
Darren Sutton
digital integration is not a luxury. It's a necessity.
00:00:12:09 - 00:00:18:24
Sam Vos
it was probably I probably felt God's hand more in like my career, my life in that moment than a lot of other moments.
00:00:18:24 - 00:00:25:04
Nick Clason
unscripted played a really major role in like the catalyst to especially my podcast and everything like that.
00:00:25:04 - 00:00:31:04
Nick Clason
I would say the reason for that is simply realizing and understanding that students live online.
00:00:31:04 - 00:00:39:22
Darren Sutton
there's a lot I've messed up in my years of youth ministry, but that is one thing that I'm really proud of. Like in the middle of the pandemic, there was not a blank ministry kept going.
00:00:39:22 - 00:00:41:06
Sam Vos
we're going to try something different
00:00:50:00 - 00:00:55:02
ABC News
president's words come after the World Health Organization today declared the coronavirus a global pandemic,
00:00:55:02 - 00:00:57:19
Darren Sutton
I remember this very clearly.
00:00:57:19 - 00:01:01:24
Sam Vos
I mean, obviously, I came down to Parkview in February of 2020
00:01:01:24 - 00:01:06:06
Darren Sutton
the Thursday before we went home, we're like, yeah, there's something happening in the world that's not going to affect us. On Friday it became clear that
00:01:07:24 - 00:01:10:05
Nick Clason
which for context I started on Monday.
00:01:10:05 - 00:01:13:06
Darren Sutton
that maybe we'd miss a couple of weeks of meeting together. Yeah. And I have been toying around for a while with, like, a YouTube show. like, in my mind, that there was like, we were just not speaking a digital language at all.
00:01:24:06 - 00:01:25:12
Sam Vos
going there, Darren had a very kind of a new perspective on what he thought ministry would be. Right. So he was already kind of starting to talk about like, how do we take digital and kind of infuse that with what, you know, historically, youth ministry has been.
00:01:38:21 - 00:01:41:22
Darren Sutton
you know, in the grand scheme of the engine of ministry, there is no time to dream a dream,
right?
Well, Covid forced us to do that.
I kind of laid out this idea for, basically a variety show, some kind of YouTuber And I said, you know, if we decided to do this, I think we probably need to do a week or two and a big a beta test.
So could we, could we film a show? Yeah, right.
And over the weekend we came up with a whole concept for the for the YouTube show and shot it on Monday.
00:02:04:22 - 00:02:07:23
Sam Vos
Well, I'd only been there for like 3 or 4 weeks, right. Yeah.
Which I'm fine with. So then obviously it
happens. You'd only been there 3 to 4 hours is kind of like, hey, we need somebody to be the guy. And obviously I was like.
the same day we started filming was the same day that they were like, "hey, everybody's got to go home" and
00:02:20:04 - 00:02:31:04
Isaac Sutton
everybody was packed in tightly into a room and they had a like, 
Nick Clason
as we're in this like, hey, don't go by people time, like and then cram all these people into a room.
00:02:31:04 - 00:02:33:11
Nick Clason
remember, like, everyone was like on vacation?
00:02:33:11 - 00:02:34:10
Nick Clason
getting married.
00:02:34:13 - 00:02:35:20
Nick Clason
had was took PTO
00:02:35:20 - 00:02:37:06
Nick Clason
I was the new guy.
00:02:37:06 - 00:02:40:02
Nick Clason
Right. You were like the longest tenured person in the room.
00:02:40:02 - 00:02:46:15
Sam Vos
it was probably I probably felt God's hand more in like my career, my life in that moment than a lot of other moments.
00:02:46:15 - 00:02:47:07
Darren Sutton
And that was your first day in the office? Yep. We all came and I was like, hey, Nick, no time to onboard you. We're filming the show
00:02:52:21 - 00:03:00:20
Sam Vos
then on our first day of filming this digital piece of it where there was, worship element in kind of this hosting element and stuff like that, filmed the first episode of unscripted at the church.
00:03:03:12 - 00:03:05:24
Nick Clason
not socially distanced whatsoever
00:03:05:24 - 00:03:07:06
Isaac Sutton
was a choice.
00:03:07:06 - 00:03:09:19
Darren Sutton
and the whole student ministry team got in there. We filmed the show, and at 11:30, we got a message from the, executive pastor saying, bye, everybody. We'll see. You
00:03:18:21 - 00:03:22:20
Sam Vos
that was this the same day we started filming was the same day that they were like, hey, everybody's got to go home and just for two weeks
00:03:25:14 - 00:03:27:21
Darren Sutton
Everybody thought at that point, probably till Easter,
00:03:27:21 - 00:03:35:03
Isaac Sutton
but nobody really knew how crazy it was going to get. Everybody was just in the. It was the rumor phase of Covid.
00:03:35:03 - 00:03:40:08
Nick Clason
but making fun of it. Basically. 
Darren Sutton
Yeah. For sure. Like, this is so stupid and and so much so that like, things were changing so quickly that we filmed that thing not socially distant. On Monday by the time it aired on Wednesday, we had to put out a statement that said "this was filmed before socially distancing was a requirement."
00:03:56:03 - 00:03:56:19
Sam Vos
You know, time goes by. Maybe 3 or 4 days. Three people show up to my house with equipment being like cameras, microphones, a table, chairs, Now all this planning vision is starting to happen. Like, we're doing this right now on a zoom call
00:04:10:10 - 00:04:15:14
Darren Sutton
how much we had to pivot in that time is I still just a little bit crazy when I think about it?
00:04:15:14 - 00:04:17:24
Sam Vos
and then my wife and I looked at each other and we go, we don't have we don't have room in this spot.
Right? Because we're live in downtown Chicago in a high rise,
00:04:22:04 - 00:04:25:13
Darren Sutton
700 square foot apartment with his kid and his wife.
00:04:25:13 - 00:04:27:19
Sam Vos
every single week. When we would film, we would have to move the couch out, move that, move the chairs out. Right. We'd have to bring everything kind of stacking on top of each other by the kitchen, do the set, do the show,
00:04:36:09 - 00:04:46:18
Darren Sutton
you know, we were filming group stuff on zoom calls and trying to figure out where is the most appropriate place to set up a studio where only one person can press play.
00:04:46:18 - 00:04:46:23
Sam Vos
And, then put it all back together and send it. So then I'm running over to the camera, right. I'm getting out. I'm looking at the screen. Right. Because I turn the screen around, I'm looking at it. I'm like, okay, it looks good. And I'm running back to the camera, clicking record that I'm running back to the chair and starting.
00:04:59:06 - 00:05:10:00
Isaac Sutton
heart of Covid era for unscripted, which I didn't even like, start working. Working on unscripted until episode like 22. Yeah, something like that. I was kind of, later after some of the kinks had been fleshed out, I guess.
00:05:14:00 - 00:05:23:04
Nick Clason
yes, it went through the completely remote, like everyone from their houses, every bit via a, like cell phone camera. But I remember, Darren sent us all, like, desktop tripods so that we could like via Amazon so that we could have stable, you know, pictures and not like this
00:05:35:08 - 00:05:38:12
Sam Vos
I mean, the hashtag, the world's greatest drink kind of happened out of nowhere, What happened was I was also like, I'm just going to have to just pull everything out that I can think of and hopefully something sticks. It's kind of like when you're just, like throwing everything you can at something. You're like, one of these things works great,
00:05:51:12 - 00:05:57:05
Darren Sutton
So students were tuning in because that was the only connection with humans. They had
00:05:57:05 - 00:05:59:15
Nick Clason
which I think was like the only live anything.
00:05:59:15 - 00:06:05:06
Darren Sutton
Yes. Was gone. Like, yeah, everything was gone. Everything was gone. But we were still having church and we were one of the few. And I will tell you, like, there's a lot I've messed up in my years of youth ministry, but that is one thing that I'm really proud of. Like in the middle of the pandemic, there was not a blank ministry kept going. And that wasn't just me. That was a large team that made that happen. I could have never done that by myself.
00:06:20:19 - 00:06:21:10
Nick Clason
Yeah.
00:06:21:10 - 00:06:26:11
Isaac Sutton
And I remember that being a big part of me joining unscripted was like, we want to we're making this the thing. It went from being the Covid strategy to being, the way they were going to move forward with youth ministry.
00:06:37:03 - 00:06:41:10
Sam Vos
Now I will say in, during Covid and when I was filming at my house, right, there were some there were some moments there too, where I was like, oh, this, this feels like God's doing something. Covid and unscripted allowed us to say, hey, what? Maybe this is what church youth ministry could look like. Maybe it's it could be more progressive thinking. Yeah, sure, sure. I think it also be
00:07:00:16 - 00:07:03:12
Darren Sutton
what I remember most was just innovative thinking,
00:07:03:12 - 00:07:06:01
Sam Vos
I think there needs I think churches need to make a shift. And I felt like unscripted was a vision of what that shift could look like.
00:07:09:19 - 00:07:27:03
Darren Sutton
then it was so successful and also super a lot of fun. And also it became very clear that we had not been speaking the language of our constituency, that it became something that we permanently added to what we do
00:07:27:03 - 00:07:28:12
Isaac Sutton
was a really cool thing to do. It was something that got into people's houses. it was something that engaged students with, students on a level that they were already familiar with. I mean, students know about YouTube, YouTube shows.
00:07:41:02 - 00:07:42:10
Sam Vos
Lacroix is all I got. So I guess hashtag world's greatest drink. I don't even really like Lacroix.
00:07:47:12 - 00:07:51:03
Sam Vos
my favorite drink, Lacroix. I am one of those guys. So, it's just so it's so refreshing every time.
00:07:54:23 - 00:07:59:19
Darren Sutton
But then we started like building that into the nomenclature of what we did. And
00:08:00:07 - 00:08:03:12
Sam Vos
world's greatest people, but this is actually hashtag the world's greatest drink.
00:08:04:00 - 00:08:10:15
Darren Sutton
every semester, we would do a hashtag world's greatest drink bracket, and kids would get to vote on what that season's drink we're going to be like.
00:08:11:01 - 00:08:15:17
Nick Clason
Where when we hit the duck squeak, they had to play duck, duck, goose to it.
00:08:15:17 - 00:08:16:24
Sam Vos
hashtag world's Greatest drink. And then all sudden we would start hiding Lacroix in spots and stuff like that.
00:08:20:17 - 00:08:24:04
Darren Sutton
did an episode on pets, which is why I'm wearing this shirt. and I loved it because kids were so engaged with sending in pictures of their pets, we couldn't be in person yet.
00:08:30:13 - 00:08:33:23
Sam Vos
I think another very absurd thing that we did was that whole duck thing.
00:08:34:24 - 00:08:37:10
Nick Clason
the search for Chuck, the search for Chuck.
00:08:37:10 - 00:08:44:23
Darren Sutton
Chuck, is he in there? He's not here.
00:08:44:23 - 00:08:49:02
Darren Sutton
have a mascot also something that came accidentally. Chuck the duck,
00:08:49:02 - 00:08:53:19
Isaac Sutton
sci fi saga was was a blast. I know that was going so fun. So, Minecraft server was a tragic affair. I spent probably like so long. It's trying to set up a minecraft server for
00:09:09:03 - 00:09:16:15
Darren Sutton
So Chuck got lost or kidnaped or. I don't even remember now what the exact story was, except we just spent all summer looking for him, right?
00:09:16:15 - 00:09:25:22
Isaac Sutton
We if you found the duck and text it into a certain number in a certain amount of time, you would win a prize that coordinated to a theme, because each week was themed
00:09:28:00 - 00:09:40:10
Sam Vos
all sudden Covid happened and it kind of felt like, okay, this is the reason that I'm supposed to be here. so for me, it was a very fulfilling time. Covid was, I would say, where I think for a lot of people it was not that. However, when we got students in there filming and students in there doing audio, I think when these students all sudden like kind of took, you know, they grabbed on to this idea of unscripted and they felt like they owned it and belonged to it. That's the thing that was actually worth everything that we did.
00:09:57:16 - 00:10:02:05
Isaac Sutton
yes, there was a lot of trial and error with unscripted, especially in, in, in all areas of unscripted. There was tons of trial and error. Right. I don't think we ever fully came out of unscripted with like this was the best format and we kept it the whole way through.
00:10:15:07 - 00:10:28:15
Darren Sutton
you know, the interesting thing, which I don't think is actually that interesting, but really kind of blew people away, was how much more open kids were on zoom than they were in person. Yeah, because they're in their room. They're in their natural environment. They may or may not have to be on camera. but there was not the intimidation factor of sitting in a room and wondering what you're thinking about me. There was some kind of invisible protection for them being on camera, which worked pretty well.
00:10:44:07 - 00:11:00:15
Nick Clason
But as we look ahead to this next wave of generation, like we have to find a way to find ourselves online with with Gen Z, definitely with Gen Alpha, like, it's all they know, right? And they, they can shift between in-person and online into that hybrid space back and forth as if it's nothing.
00:11:00:15 - 00:11:06:17
Isaac Sutton
the ones that we filmed in a bunch of different locations, yeah, that was that. They were great. They were so well done. And it was a series over the course of four weeks about the impacts you can make on the world. Yeah. 
00:11:21:00
Nick Clason
and we were like on location and like, that was that was so fun. I thought
00:11:23:06 - 00:11:25:06
Darren Sutton
in that I would end up carrying into the future was pre filming talks. And, you know, even when we ended up in a context where that wasn't necessary anymore, it really helps you frame exactly what you want to say the way you want to say it, in a medium that's going to live in perpetuity beyond you.
00:11:45:08 - 00:12:09:10
Isaac Sutton
Yeah. I think the other benefit to this is that whole part of it. Right. was that it democratize like the week, the day that you come from as well like that I was able to serve, like I was able to work as the guy who produced unscripted and made sure everything was running on Wednesdays. And then I could still also volunteer on Thursdays as a small group leader.
00:12:15:06 - 00:12:39:04
Nick Clason
after three years or however many years of us doing it, once restrictions started lifting, once people started coming back in the room and frankly wanting to be back in the room like we needed to find a way to to pivot and adjust. And I still think we did. But again, like I was telling you before we started hitting record was we we started at that point then with the baseline of online. And so then we were like, how much do we sprinkle in in person because of how good online is? We're like a church. Where I'm at now is like, we started with in person. And so  now we have to try to like add the hybrid moment, the digital pieces to it to help create that good. Like intersection between both in-person and online.
00:12:58:10 - 00:13:10:14
Sam Vos
relationships start in person and then they can transition to digital. Meaning you live in the same state as me or friends and then you move away. But we still continue being friends,
00:13:10:14 - 00:13:23:02
Isaac Sutton
even if, your hybrid experience doesn't, kick off in the room like you want to, it might reach 1 or 2 people that wouldn't, that you wouldn't have reached otherwise.
00:13:23:02 - 00:13:30:24
Nick Clason
Yeah. And like, now my like, the adaptation, like, we have a fully in-person model, essentially. Right. Yeah. However, I still see the value in the content, the teaching content in particular, like having a home beyond just when it when it's preached. Right. And we don't have the live streaming capabilities, which is why we do the, the pre film. But that can also that, that that anchors our social media strategy.
00:13:52:17 - 00:13:57:02
Darren Sutton
we learned that social media is for interaction, not for advertising. I think that we learned that, digital, what we call in our context, digital integration is not a luxury. It's a necessity. You have to figure it out. Our students are not just digital natives, they're digital dependents. And if we are not harnessed in whatever level of digital medium we can harness, then we're missing. We're missing an opportunity to speak the language of the people that we're working with. so I don't view everything through the lens of how does this translate digitally, but I definitely view our ministry through the lens of where is the digital expression of what we're trying to communicate to, to kids long term. Yeah. So,
00:14:44:10 - 00:14:50:05
Nick Clason
the argument I felt at the time was should we do in-person or should we do online? And I was like, how about both right. And the tension in all of that is both takes resources.
00:15:02:01 - 00:15:17:15
Nick Clason
my learnings right. For the in the room side of things was like it probably needed the show, probably needed a refresh and a rebrand to, distance it from Covid and not make it the Covid thing anymore. because while it was still good, it's still carried all those connotations. And then on the, the YouTube side of things, we just needed to double down on some like titling keyword and research like artistic thumbnail renders
00:15:31:09 - 00:15:32:21
Sam Vos
means that churches exist
00:15:32:21 - 00:15:37:14
Sam Vos
for two groups of people, correct? 
00:15:37:14 - 00:15:38:16
Nick Clason
Insiders and outsiders. There we go.
00:15:37:14 - 00:15:38:16
Sam Vos
I wonder if those those things being digital and in-person. Interact with those two groups differently.
00:15:45:18 - 00:16:05:22
Nick Clason
like, it's more accessible than I thought it was to create a digital like moment, like, you know, once we shifted away from the show into a new church and we were here, like, we did an entire, like, six months worth of content off of a cell phone.
00:16:05:24 - 00:16:07:11
Darren Sutton
Yeah, yeah,
00:16:07:11 - 00:16:12:04
Nick Clason
The church exists to change the world. and to be a family and to create a place for people to find meaning and belonging. Okay. I think that there can be entertaining elements within church. I encourage youth pastors and youth ministries to create entertaining elements on their social media. That's why most people get on social media nowadays is to be entertained in some form or fashion.
00:16:32:18 - 00:16:35:20
Darren Sutton
So some kind of message or whatever on the regular? I think it's super important to post regularly, whether you know how to do it or not, you play dumb for a student because there is a student who definitely knows how to do it. investing in that. And I wouldn't know what these are. But this guy well investing in some subscription services or whatnot that can help you do this easier.
00:16:58:13 - 00:17:10:14
Nick Clason
servicing millennials, Gen Z and Gen Alpha, by the way, middle schoolers and on down. And so the church has to figure out how to speak their language because they're the next generation.
00:17:10:14 - 00:17:13:18
Darren Sutton
I subscribe to your TikTok and your YouTube. He didn't pay me for that. I really would, and I am, so you should be too. 
</description>
  <itunes:keywords>Digital Discipleship, Digital Discipleship Strategy, youtube for youth ministry, hybrid ministry, church, church media, church discipleship, church videos, church creativity, church creatives, reaching the next generation, church evangelism, generation alpha, generation z, gen z, gen alpha, gen alpha youtube, gen alpha strategy, </itunes:keywords>
  <content:encoded>
    <![CDATA[<h3>🔥 [FREE] Hybrid Ministry Strategy Guide🔥</h3>

<p><a href="https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book" rel="nofollow">https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book</a></p>

<p><strong>======================================</strong><br>
<strong>DESCRIPTION</strong><br>
Episode 100 I decided to sit down with some friends that have all had a hand in the creation of the Full YouTube show we all had a hand in creating during the COVID-19 lockdown of 2020.</p>

<p>While Digital and Social Ministry were top of mind for me prior to 2020, the COVID shutdown thrust it into the forefront for me personally and I decided to dive fully into it.</p>

<p>When I started on the very first day of COVID, I had to get creative on how I introduced myself to students, parents and leaders without using the easy in person tools we&#39;d all grown accustomed to using.</p>

<p>That being said, I&#39;m grateful we still have access to those tools, today.</p>

<p>But I realized just how important Hybrid Ministry is to the next generation of teenagers.</p>

<p>This episode chronicles my first day, and I chat with friends who were instrumental in producing and creating the YouTube show we had crafted during those COVID days.</p>

<p>I hope you enjoy this 100th episode special!</p>

<p><strong>======================================</strong><br>
📓<strong>SHOWNOTES</strong><br>
//SHOWNOTES &amp; TRANSCRIPTS<br>
<a href="http://www.hybridministry.xyz/100" rel="nofollow">http://www.hybridministry.xyz/100</a></p>

<hr>

<p>👉 <strong>STAY CONNECTED WITH NICK</strong><br>
YouTube: <a href="https://www.youtube.com/@clasonnick" rel="nofollow">https://www.youtube.com/@clasonnick</a><br>
Instagram: <a href="https://www.instagram.com/hybridministry/" rel="nofollow">https://www.instagram.com/hybridministry/</a><br>
TikTok: <a href="https://www.tiktok.com/@clasonnick" rel="nofollow">https://www.tiktok.com/@clasonnick</a><br>
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Website: <a href="https://www.hybridministry.xyz" rel="nofollow">https://www.hybridministry.xyz</a></p>

<p><strong>======================================</strong></p>

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<p><strong>--------------</strong><br>
🕰️<strong>TIMECODES</strong><br>
00:00 Intro<br>
00:50 Hybrid Ministry During COVID<br>
03:25 Two Weeks to Flatten the Curve<br>
07:01 The Most Fun Memories of Unscripted<br>
09:27 What this means going forward for churches in 2024 and beyond</p>

<p><strong>--------------</strong><br>
✍️<strong>TRANSCRIPT</strong><br>
00:00:00:00 - 00:00:02:01<br>
Isaac Sutton<br>
all of the students in the room,<br>
who were watching unscripted,<br>
had bingo<br>
cards<br>
that coordinated to stuff that<br>
was. </p>

<p>Nick Clason<br>
Yes.</p>

<p>00:00:08:19 - 00:00:09:23<br>
Darren Sutton<br>
digital integration is not a luxury. It&#39;s a necessity.</p>

<p>00:00:12:09 - 00:00:18:24<br>
Sam Vos<br>
it was probably I probably felt God&#39;s hand more in like my career, my life in that moment than a lot of other moments.</p>

<p>00:00:18:24 - 00:00:25:04<br>
Nick Clason<br>
unscripted played a really major role in like the catalyst to especially my podcast and everything like that.</p>

<p>00:00:25:04 - 00:00:31:04<br>
Nick Clason<br>
I would say the reason for that is simply realizing and understanding that students live online.</p>

<p>00:00:31:04 - 00:00:39:22<br>
Darren Sutton<br>
there&#39;s a lot I&#39;ve messed up in my years of youth ministry, but that is one thing that I&#39;m really proud of. Like in the middle of the pandemic, there was not a blank ministry kept going.</p>

<p>00:00:39:22 - 00:00:41:06<br>
Sam Vos<br>
we&#39;re going to try something different</p>

<p>00:00:50:00 - 00:00:55:02<br>
ABC News<br>
president&#39;s words come after the World Health Organization today declared the coronavirus a global pandemic,</p>

<p>00:00:55:02 - 00:00:57:19<br>
Darren Sutton<br>
I remember this very clearly.</p>

<p>00:00:57:19 - 00:01:01:24<br>
Sam Vos<br>
I mean, obviously, I came down to Parkview in February of 2020</p>

<p>00:01:01:24 - 00:01:06:06<br>
Darren Sutton<br>
the Thursday before we went home, we&#39;re like, yeah, there&#39;s something happening in the world that&#39;s not going to affect us. On Friday it became clear that</p>

<p>00:01:07:24 - 00:01:10:05<br>
Nick Clason<br>
which for context I started on Monday.</p>

<p>00:01:10:05 - 00:01:13:06<br>
Darren Sutton<br>
that maybe we&#39;d miss a couple of weeks of meeting together. Yeah. And I have been toying around for a while with, like, a YouTube show. like, in my mind, that there was like, we were just not speaking a digital language at all.</p>

<p>00:01:24:06 - 00:01:25:12<br>
Sam Vos<br>
going there, Darren had a very kind of a new perspective on what he thought ministry would be. Right. So he was already kind of starting to talk about like, how do we take digital and kind of infuse that with what, you know, historically, youth ministry has been.</p>

<p>00:01:38:21 - 00:01:41:22<br>
Darren Sutton<br>
you know, in the grand scheme of the engine of ministry, there is no time to dream a dream,<br>
right?<br>
Well, Covid forced us to do that.<br>
I kind of laid out this idea for, basically a variety show, some kind of YouTuber And I said, you know, if we decided to do this, I think we probably need to do a week or two and a big a beta test.<br>
So could we, could we film a show? Yeah, right.<br>
And over the weekend we came up with a whole concept for the for the YouTube show and shot it on Monday.</p>

<p>00:02:04:22 - 00:02:07:23<br>
Sam Vos<br>
Well, I&#39;d only been there for like 3 or 4 weeks, right. Yeah.<br>
Which I&#39;m fine with. So then obviously it<br>
happens. You&#39;d only been there 3 to 4 hours is kind of like, hey, we need somebody to be the guy. And obviously I was like.<br>
the same day we started filming was the same day that they were like, &quot;hey, everybody&#39;s got to go home&quot; and</p>

<p>00:02:20:04 - 00:02:31:04<br>
Isaac Sutton<br>
everybody was packed in tightly into a room and they had a like, </p>

<p>Nick Clason<br>
as we&#39;re in this like, hey, don&#39;t go by people time, like and then cram all these people into a room.</p>

<p>00:02:31:04 - 00:02:33:11<br>
Nick Clason<br>
remember, like, everyone was like on vacation?</p>

<p>00:02:33:11 - 00:02:34:10<br>
Nick Clason<br>
getting married.</p>

<p>00:02:34:13 - 00:02:35:20<br>
Nick Clason<br>
had was took PTO</p>

<p>00:02:35:20 - 00:02:37:06<br>
Nick Clason<br>
I was the new guy.</p>

<p>00:02:37:06 - 00:02:40:02<br>
Nick Clason<br>
Right. You were like the longest tenured person in the room.</p>

<p>00:02:40:02 - 00:02:46:15<br>
Sam Vos<br>
it was probably I probably felt God&#39;s hand more in like my career, my life in that moment than a lot of other moments.</p>

<p>00:02:46:15 - 00:02:47:07<br>
Darren Sutton<br>
And that was your first day in the office? Yep. We all came and I was like, hey, Nick, no time to onboard you. We&#39;re filming the show</p>

<p>00:02:52:21 - 00:03:00:20<br>
Sam Vos<br>
then on our first day of filming this digital piece of it where there was, worship element in kind of this hosting element and stuff like that, filmed the first episode of unscripted at the church.</p>

<p>00:03:03:12 - 00:03:05:24<br>
Nick Clason<br>
not socially distanced whatsoever</p>

<p>00:03:05:24 - 00:03:07:06<br>
Isaac Sutton<br>
was a choice.</p>

<p>00:03:07:06 - 00:03:09:19<br>
Darren Sutton<br>
and the whole student ministry team got in there. We filmed the show, and at 11:30, we got a message from the, executive pastor saying, bye, everybody. We&#39;ll see. You</p>

<p>00:03:18:21 - 00:03:22:20<br>
Sam Vos<br>
that was this the same day we started filming was the same day that they were like, hey, everybody&#39;s got to go home and just for two weeks</p>

<p>00:03:25:14 - 00:03:27:21<br>
Darren Sutton<br>
Everybody thought at that point, probably till Easter,</p>

<p>00:03:27:21 - 00:03:35:03<br>
Isaac Sutton<br>
but nobody really knew how crazy it was going to get. Everybody was just in the. It was the rumor phase of Covid.</p>

<p>00:03:35:03 - 00:03:40:08<br>
Nick Clason<br>
but making fun of it. Basically. </p>

<p>Darren Sutton<br>
Yeah. For sure. Like, this is so stupid and and so much so that like, things were changing so quickly that we filmed that thing not socially distant. On Monday by the time it aired on Wednesday, we had to put out a statement that said &quot;this was filmed before socially distancing was a requirement.&quot;</p>

<p>00:03:56:03 - 00:03:56:19<br>
Sam Vos<br>
You know, time goes by. Maybe 3 or 4 days. Three people show up to my house with equipment being like cameras, microphones, a table, chairs, Now all this planning vision is starting to happen. Like, we&#39;re doing this right now on a zoom call</p>

<p>00:04:10:10 - 00:04:15:14<br>
Darren Sutton<br>
how much we had to pivot in that time is I still just a little bit crazy when I think about it?</p>

<p>00:04:15:14 - 00:04:17:24<br>
Sam Vos<br>
and then my wife and I looked at each other and we go, we don&#39;t have we don&#39;t have room in this spot.<br>
Right? Because we&#39;re live in downtown Chicago in a high rise,</p>

<p>00:04:22:04 - 00:04:25:13<br>
Darren Sutton<br>
700 square foot apartment with his kid and his wife.</p>

<p>00:04:25:13 - 00:04:27:19<br>
Sam Vos<br>
every single week. When we would film, we would have to move the couch out, move that, move the chairs out. Right. We&#39;d have to bring everything kind of stacking on top of each other by the kitchen, do the set, do the show,</p>

<p>00:04:36:09 - 00:04:46:18<br>
Darren Sutton<br>
you know, we were filming group stuff on zoom calls and trying to figure out where is the most appropriate place to set up a studio where only one person can press play.</p>

<p>00:04:46:18 - 00:04:46:23<br>
Sam Vos<br>
And, then put it all back together and send it. So then I&#39;m running over to the camera, right. I&#39;m getting out. I&#39;m looking at the screen. Right. Because I turn the screen around, I&#39;m looking at it. I&#39;m like, okay, it looks good. And I&#39;m running back to the camera, clicking record that I&#39;m running back to the chair and starting.</p>

<p>00:04:59:06 - 00:05:10:00<br>
Isaac Sutton<br>
heart of Covid era for unscripted, which I didn&#39;t even like, start working. Working on unscripted until episode like 22. Yeah, something like that. I was kind of, later after some of the kinks had been fleshed out, I guess.</p>

<p>00:05:14:00 - 00:05:23:04<br>
Nick Clason<br>
yes, it went through the completely remote, like everyone from their houses, every bit via a, like cell phone camera. But I remember, Darren sent us all, like, desktop tripods so that we could like via Amazon so that we could have stable, you know, pictures and not like this</p>

<p>00:05:35:08 - 00:05:38:12<br>
Sam Vos<br>
I mean, the hashtag, the world&#39;s greatest drink kind of happened out of nowhere, What happened was I was also like, I&#39;m just going to have to just pull everything out that I can think of and hopefully something sticks. It&#39;s kind of like when you&#39;re just, like throwing everything you can at something. You&#39;re like, one of these things works great,</p>

<p>00:05:51:12 - 00:05:57:05<br>
Darren Sutton<br>
So students were tuning in because that was the only connection with humans. They had</p>

<p>00:05:57:05 - 00:05:59:15<br>
Nick Clason<br>
which I think was like the only live anything.</p>

<p>00:05:59:15 - 00:06:05:06<br>
Darren Sutton<br>
Yes. Was gone. Like, yeah, everything was gone. Everything was gone. But we were still having church and we were one of the few. And I will tell you, like, there&#39;s a lot I&#39;ve messed up in my years of youth ministry, but that is one thing that I&#39;m really proud of. Like in the middle of the pandemic, there was not a blank ministry kept going. And that wasn&#39;t just me. That was a large team that made that happen. I could have never done that by myself.</p>

<p>00:06:20:19 - 00:06:21:10<br>
Nick Clason<br>
Yeah.</p>

<p>00:06:21:10 - 00:06:26:11<br>
Isaac Sutton<br>
And I remember that being a big part of me joining unscripted was like, we want to we&#39;re making this the thing. It went from being the Covid strategy to being, the way they were going to move forward with youth ministry.</p>

<p>00:06:37:03 - 00:06:41:10<br>
Sam Vos<br>
Now I will say in, during Covid and when I was filming at my house, right, there were some there were some moments there too, where I was like, oh, this, this feels like God&#39;s doing something. Covid and unscripted allowed us to say, hey, what? Maybe this is what church youth ministry could look like. Maybe it&#39;s it could be more progressive thinking. Yeah, sure, sure. I think it also be</p>

<p>00:07:00:16 - 00:07:03:12<br>
Darren Sutton<br>
what I remember most was just innovative thinking,</p>

<p>00:07:03:12 - 00:07:06:01<br>
Sam Vos<br>
I think there needs I think churches need to make a shift. And I felt like unscripted was a vision of what that shift could look like.</p>

<p>00:07:09:19 - 00:07:27:03<br>
Darren Sutton<br>
then it was so successful and also super a lot of fun. And also it became very clear that we had not been speaking the language of our constituency, that it became something that we permanently added to what we do</p>

<p>00:07:27:03 - 00:07:28:12<br>
Isaac Sutton<br>
was a really cool thing to do. It was something that got into people&#39;s houses. it was something that engaged students with, students on a level that they were already familiar with. I mean, students know about YouTube, YouTube shows.</p>

<p>00:07:41:02 - 00:07:42:10<br>
Sam Vos<br>
Lacroix is all I got. So I guess hashtag world&#39;s greatest drink. I don&#39;t even really like Lacroix.</p>

<p>00:07:47:12 - 00:07:51:03<br>
Sam Vos<br>
my favorite drink, Lacroix. I am one of those guys. So, it&#39;s just so it&#39;s so refreshing every time.</p>

<p>00:07:54:23 - 00:07:59:19<br>
Darren Sutton<br>
But then we started like building that into the nomenclature of what we did. And</p>

<p>00:08:00:07 - 00:08:03:12<br>
Sam Vos<br>
world&#39;s greatest people, but this is actually hashtag the world&#39;s greatest drink.</p>

<p>00:08:04:00 - 00:08:10:15<br>
Darren Sutton<br>
every semester, we would do a hashtag world&#39;s greatest drink bracket, and kids would get to vote on what that season&#39;s drink we&#39;re going to be like.</p>

<p>00:08:11:01 - 00:08:15:17<br>
Nick Clason<br>
Where when we hit the duck squeak, they had to play duck, duck, goose to it.</p>

<p>00:08:15:17 - 00:08:16:24<br>
Sam Vos<br>
hashtag world&#39;s Greatest drink. And then all sudden we would start hiding Lacroix in spots and stuff like that.</p>

<p>00:08:20:17 - 00:08:24:04<br>
Darren Sutton<br>
did an episode on pets, which is why I&#39;m wearing this shirt. and I loved it because kids were so engaged with sending in pictures of their pets, we couldn&#39;t be in person yet.</p>

<p>00:08:30:13 - 00:08:33:23<br>
Sam Vos<br>
I think another very absurd thing that we did was that whole duck thing.</p>

<p>00:08:34:24 - 00:08:37:10<br>
Nick Clason<br>
the search for Chuck, the search for Chuck.</p>

<p>00:08:37:10 - 00:08:44:23<br>
Darren Sutton<br>
Chuck, is he in there? He&#39;s not here.</p>

<p>00:08:44:23 - 00:08:49:02<br>
Darren Sutton<br>
have a mascot also something that came accidentally. Chuck the duck,</p>

<p>00:08:49:02 - 00:08:53:19<br>
Isaac Sutton<br>
sci fi saga was was a blast. I know that was going so fun. So, Minecraft server was a tragic affair. I spent probably like so long. It&#39;s trying to set up a minecraft server for</p>

<p>00:09:09:03 - 00:09:16:15<br>
Darren Sutton<br>
So Chuck got lost or kidnaped or. I don&#39;t even remember now what the exact story was, except we just spent all summer looking for him, right?</p>

<p>00:09:16:15 - 00:09:25:22<br>
Isaac Sutton<br>
We if you found the duck and text it into a certain number in a certain amount of time, you would win a prize that coordinated to a theme, because each week was themed</p>

<p>00:09:28:00 - 00:09:40:10<br>
Sam Vos<br>
all sudden Covid happened and it kind of felt like, okay, this is the reason that I&#39;m supposed to be here. so for me, it was a very fulfilling time. Covid was, I would say, where I think for a lot of people it was not that. However, when we got students in there filming and students in there doing audio, I think when these students all sudden like kind of took, you know, they grabbed on to this idea of unscripted and they felt like they owned it and belonged to it. That&#39;s the thing that was actually worth everything that we did.</p>

<p>00:09:57:16 - 00:10:02:05<br>
Isaac Sutton<br>
yes, there was a lot of trial and error with unscripted, especially in, in, in all areas of unscripted. There was tons of trial and error. Right. I don&#39;t think we ever fully came out of unscripted with like this was the best format and we kept it the whole way through.</p>

<p>00:10:15:07 - 00:10:28:15<br>
Darren Sutton<br>
you know, the interesting thing, which I don&#39;t think is actually that interesting, but really kind of blew people away, was how much more open kids were on zoom than they were in person. Yeah, because they&#39;re in their room. They&#39;re in their natural environment. They may or may not have to be on camera. but there was not the intimidation factor of sitting in a room and wondering what you&#39;re thinking about me. There was some kind of invisible protection for them being on camera, which worked pretty well.</p>

<p>00:10:44:07 - 00:11:00:15<br>
Nick Clason<br>
But as we look ahead to this next wave of generation, like we have to find a way to find ourselves online with with Gen Z, definitely with Gen Alpha, like, it&#39;s all they know, right? And they, they can shift between in-person and online into that hybrid space back and forth as if it&#39;s nothing.</p>

<p>00:11:00:15 - 00:11:06:17<br>
Isaac Sutton<br>
the ones that we filmed in a bunch of different locations, yeah, that was that. They were great. They were so well done. And it was a series over the course of four weeks about the impacts you can make on the world. Yeah. </p>

<p>00:11:21:00<br>
Nick Clason<br>
and we were like on location and like, that was that was so fun. I thought</p>

<p>00:11:23:06 - 00:11:25:06<br>
Darren Sutton<br>
in that I would end up carrying into the future was pre filming talks. And, you know, even when we ended up in a context where that wasn&#39;t necessary anymore, it really helps you frame exactly what you want to say the way you want to say it, in a medium that&#39;s going to live in perpetuity beyond you.</p>

<p>00:11:45:08 - 00:12:09:10<br>
Isaac Sutton<br>
Yeah. I think the other benefit to this is that whole part of it. Right. was that it democratize like the week, the day that you come from as well like that I was able to serve, like I was able to work as the guy who produced unscripted and made sure everything was running on Wednesdays. And then I could still also volunteer on Thursdays as a small group leader.</p>

<p>00:12:15:06 - 00:12:39:04<br>
Nick Clason<br>
after three years or however many years of us doing it, once restrictions started lifting, once people started coming back in the room and frankly wanting to be back in the room like we needed to find a way to to pivot and adjust. And I still think we did. But again, like I was telling you before we started hitting record was we we started at that point then with the baseline of online. And so then we were like, how much do we sprinkle in in person because of how good online is? We&#39;re like a church. Where I&#39;m at now is like, we started with in person. And so  now we have to try to like add the hybrid moment, the digital pieces to it to help create that good. Like intersection between both in-person and online.</p>

<p>00:12:58:10 - 00:13:10:14<br>
Sam Vos<br>
relationships start in person and then they can transition to digital. Meaning you live in the same state as me or friends and then you move away. But we still continue being friends,</p>

<p>00:13:10:14 - 00:13:23:02<br>
Isaac Sutton<br>
even if, your hybrid experience doesn&#39;t, kick off in the room like you want to, it might reach 1 or 2 people that wouldn&#39;t, that you wouldn&#39;t have reached otherwise.</p>

<p>00:13:23:02 - 00:13:30:24<br>
Nick Clason<br>
Yeah. And like, now my like, the adaptation, like, we have a fully in-person model, essentially. Right. Yeah. However, I still see the value in the content, the teaching content in particular, like having a home beyond just when it when it&#39;s preached. Right. And we don&#39;t have the live streaming capabilities, which is why we do the, the pre film. But that can also that, that that anchors our social media strategy.</p>

<p>00:13:52:17 - 00:13:57:02<br>
Darren Sutton<br>
we learned that social media is for interaction, not for advertising. I think that we learned that, digital, what we call in our context, digital integration is not a luxury. It&#39;s a necessity. You have to figure it out. Our students are not just digital natives, they&#39;re digital dependents. And if we are not harnessed in whatever level of digital medium we can harness, then we&#39;re missing. We&#39;re missing an opportunity to speak the language of the people that we&#39;re working with. so I don&#39;t view everything through the lens of how does this translate digitally, but I definitely view our ministry through the lens of where is the digital expression of what we&#39;re trying to communicate to, to kids long term. Yeah. So,</p>

<p>00:14:44:10 - 00:14:50:05<br>
Nick Clason<br>
the argument I felt at the time was should we do in-person or should we do online? And I was like, how about both right. And the tension in all of that is both takes resources.</p>

<p>00:15:02:01 - 00:15:17:15<br>
Nick Clason<br>
my learnings right. For the in the room side of things was like it probably needed the show, probably needed a refresh and a rebrand to, distance it from Covid and not make it the Covid thing anymore. because while it was still good, it&#39;s still carried all those connotations. And then on the, the YouTube side of things, we just needed to double down on some like titling keyword and research like artistic thumbnail renders</p>

<p>00:15:31:09 - 00:15:32:21<br>
Sam Vos<br>
means that churches exist</p>

<p>00:15:32:21 - 00:15:37:14<br>
Sam Vos<br>
for two groups of people, correct? </p>

<p>00:15:37:14 - 00:15:38:16<br>
Nick Clason<br>
Insiders and outsiders. There we go.</p>

<p>00:15:37:14 - 00:15:38:16<br>
Sam Vos<br>
I wonder if those those things being digital and in-person. Interact with those two groups differently.</p>

<p>00:15:45:18 - 00:16:05:22<br>
Nick Clason<br>
like, it&#39;s more accessible than I thought it was to create a digital like moment, like, you know, once we shifted away from the show into a new church and we were here, like, we did an entire, like, six months worth of content off of a cell phone.</p>

<p>00:16:05:24 - 00:16:07:11<br>
Darren Sutton<br>
Yeah, yeah,</p>

<p>00:16:07:11 - 00:16:12:04<br>
Nick Clason<br>
The church exists to change the world. and to be a family and to create a place for people to find meaning and belonging. Okay. I think that there can be entertaining elements within church. I encourage youth pastors and youth ministries to create entertaining elements on their social media. That&#39;s why most people get on social media nowadays is to be entertained in some form or fashion.</p>

<p>00:16:32:18 - 00:16:35:20<br>
Darren Sutton<br>
So some kind of message or whatever on the regular? I think it&#39;s super important to post regularly, whether you know how to do it or not, you play dumb for a student because there is a student who definitely knows how to do it. investing in that. And I wouldn&#39;t know what these are. But this guy well investing in some subscription services or whatnot that can help you do this easier.</p>

<p>00:16:58:13 - 00:17:10:14<br>
Nick Clason<br>
servicing millennials, Gen Z and Gen Alpha, by the way, middle schoolers and on down. And so the church has to figure out how to speak their language because they&#39;re the next generation.</p>

<p>00:17:10:14 - 00:17:13:18<br>
Darren Sutton<br>
I subscribe to your TikTok and your YouTube. He didn&#39;t pay me for that. I really would, and I am, so you should be too.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<h3>🔥 [FREE] Hybrid Ministry Strategy Guide🔥</h3>

<p><a href="https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book" rel="nofollow">https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book</a></p>

<p><strong>======================================</strong><br>
<strong>DESCRIPTION</strong><br>
Episode 100 I decided to sit down with some friends that have all had a hand in the creation of the Full YouTube show we all had a hand in creating during the COVID-19 lockdown of 2020.</p>

<p>While Digital and Social Ministry were top of mind for me prior to 2020, the COVID shutdown thrust it into the forefront for me personally and I decided to dive fully into it.</p>

<p>When I started on the very first day of COVID, I had to get creative on how I introduced myself to students, parents and leaders without using the easy in person tools we&#39;d all grown accustomed to using.</p>

<p>That being said, I&#39;m grateful we still have access to those tools, today.</p>

<p>But I realized just how important Hybrid Ministry is to the next generation of teenagers.</p>

<p>This episode chronicles my first day, and I chat with friends who were instrumental in producing and creating the YouTube show we had crafted during those COVID days.</p>

<p>I hope you enjoy this 100th episode special!</p>

<p><strong>======================================</strong><br>
📓<strong>SHOWNOTES</strong><br>
//SHOWNOTES &amp; TRANSCRIPTS<br>
<a href="http://www.hybridministry.xyz/100" rel="nofollow">http://www.hybridministry.xyz/100</a></p>

<hr>

<p>👉 <strong>STAY CONNECTED WITH NICK</strong><br>
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<p><strong>😨 &quot;Have I already Ruined my TikTok Account?&quot;</strong><br>
<a href="https://www.hybridministry.xyz/articles/ebook" rel="nofollow">https://www.hybridministry.xyz/articles/ebook</a></p>

<p><strong>======================================</strong><br>
🛠️<strong>TOOLS</strong><br>
<em><em>Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products</em></em><br>
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<p><strong>--------------</strong><br>
🕰️<strong>TIMECODES</strong><br>
00:00 Intro<br>
00:50 Hybrid Ministry During COVID<br>
03:25 Two Weeks to Flatten the Curve<br>
07:01 The Most Fun Memories of Unscripted<br>
09:27 What this means going forward for churches in 2024 and beyond</p>

<p><strong>--------------</strong><br>
✍️<strong>TRANSCRIPT</strong><br>
00:00:00:00 - 00:00:02:01<br>
Isaac Sutton<br>
all of the students in the room,<br>
who were watching unscripted,<br>
had bingo<br>
cards<br>
that coordinated to stuff that<br>
was. </p>

<p>Nick Clason<br>
Yes.</p>

<p>00:00:08:19 - 00:00:09:23<br>
Darren Sutton<br>
digital integration is not a luxury. It&#39;s a necessity.</p>

<p>00:00:12:09 - 00:00:18:24<br>
Sam Vos<br>
it was probably I probably felt God&#39;s hand more in like my career, my life in that moment than a lot of other moments.</p>

<p>00:00:18:24 - 00:00:25:04<br>
Nick Clason<br>
unscripted played a really major role in like the catalyst to especially my podcast and everything like that.</p>

<p>00:00:25:04 - 00:00:31:04<br>
Nick Clason<br>
I would say the reason for that is simply realizing and understanding that students live online.</p>

<p>00:00:31:04 - 00:00:39:22<br>
Darren Sutton<br>
there&#39;s a lot I&#39;ve messed up in my years of youth ministry, but that is one thing that I&#39;m really proud of. Like in the middle of the pandemic, there was not a blank ministry kept going.</p>

<p>00:00:39:22 - 00:00:41:06<br>
Sam Vos<br>
we&#39;re going to try something different</p>

<p>00:00:50:00 - 00:00:55:02<br>
ABC News<br>
president&#39;s words come after the World Health Organization today declared the coronavirus a global pandemic,</p>

<p>00:00:55:02 - 00:00:57:19<br>
Darren Sutton<br>
I remember this very clearly.</p>

<p>00:00:57:19 - 00:01:01:24<br>
Sam Vos<br>
I mean, obviously, I came down to Parkview in February of 2020</p>

<p>00:01:01:24 - 00:01:06:06<br>
Darren Sutton<br>
the Thursday before we went home, we&#39;re like, yeah, there&#39;s something happening in the world that&#39;s not going to affect us. On Friday it became clear that</p>

<p>00:01:07:24 - 00:01:10:05<br>
Nick Clason<br>
which for context I started on Monday.</p>

<p>00:01:10:05 - 00:01:13:06<br>
Darren Sutton<br>
that maybe we&#39;d miss a couple of weeks of meeting together. Yeah. And I have been toying around for a while with, like, a YouTube show. like, in my mind, that there was like, we were just not speaking a digital language at all.</p>

<p>00:01:24:06 - 00:01:25:12<br>
Sam Vos<br>
going there, Darren had a very kind of a new perspective on what he thought ministry would be. Right. So he was already kind of starting to talk about like, how do we take digital and kind of infuse that with what, you know, historically, youth ministry has been.</p>

<p>00:01:38:21 - 00:01:41:22<br>
Darren Sutton<br>
you know, in the grand scheme of the engine of ministry, there is no time to dream a dream,<br>
right?<br>
Well, Covid forced us to do that.<br>
I kind of laid out this idea for, basically a variety show, some kind of YouTuber And I said, you know, if we decided to do this, I think we probably need to do a week or two and a big a beta test.<br>
So could we, could we film a show? Yeah, right.<br>
And over the weekend we came up with a whole concept for the for the YouTube show and shot it on Monday.</p>

<p>00:02:04:22 - 00:02:07:23<br>
Sam Vos<br>
Well, I&#39;d only been there for like 3 or 4 weeks, right. Yeah.<br>
Which I&#39;m fine with. So then obviously it<br>
happens. You&#39;d only been there 3 to 4 hours is kind of like, hey, we need somebody to be the guy. And obviously I was like.<br>
the same day we started filming was the same day that they were like, &quot;hey, everybody&#39;s got to go home&quot; and</p>

<p>00:02:20:04 - 00:02:31:04<br>
Isaac Sutton<br>
everybody was packed in tightly into a room and they had a like, </p>

<p>Nick Clason<br>
as we&#39;re in this like, hey, don&#39;t go by people time, like and then cram all these people into a room.</p>

<p>00:02:31:04 - 00:02:33:11<br>
Nick Clason<br>
remember, like, everyone was like on vacation?</p>

<p>00:02:33:11 - 00:02:34:10<br>
Nick Clason<br>
getting married.</p>

<p>00:02:34:13 - 00:02:35:20<br>
Nick Clason<br>
had was took PTO</p>

<p>00:02:35:20 - 00:02:37:06<br>
Nick Clason<br>
I was the new guy.</p>

<p>00:02:37:06 - 00:02:40:02<br>
Nick Clason<br>
Right. You were like the longest tenured person in the room.</p>

<p>00:02:40:02 - 00:02:46:15<br>
Sam Vos<br>
it was probably I probably felt God&#39;s hand more in like my career, my life in that moment than a lot of other moments.</p>

<p>00:02:46:15 - 00:02:47:07<br>
Darren Sutton<br>
And that was your first day in the office? Yep. We all came and I was like, hey, Nick, no time to onboard you. We&#39;re filming the show</p>

<p>00:02:52:21 - 00:03:00:20<br>
Sam Vos<br>
then on our first day of filming this digital piece of it where there was, worship element in kind of this hosting element and stuff like that, filmed the first episode of unscripted at the church.</p>

<p>00:03:03:12 - 00:03:05:24<br>
Nick Clason<br>
not socially distanced whatsoever</p>

<p>00:03:05:24 - 00:03:07:06<br>
Isaac Sutton<br>
was a choice.</p>

<p>00:03:07:06 - 00:03:09:19<br>
Darren Sutton<br>
and the whole student ministry team got in there. We filmed the show, and at 11:30, we got a message from the, executive pastor saying, bye, everybody. We&#39;ll see. You</p>

<p>00:03:18:21 - 00:03:22:20<br>
Sam Vos<br>
that was this the same day we started filming was the same day that they were like, hey, everybody&#39;s got to go home and just for two weeks</p>

<p>00:03:25:14 - 00:03:27:21<br>
Darren Sutton<br>
Everybody thought at that point, probably till Easter,</p>

<p>00:03:27:21 - 00:03:35:03<br>
Isaac Sutton<br>
but nobody really knew how crazy it was going to get. Everybody was just in the. It was the rumor phase of Covid.</p>

<p>00:03:35:03 - 00:03:40:08<br>
Nick Clason<br>
but making fun of it. Basically. </p>

<p>Darren Sutton<br>
Yeah. For sure. Like, this is so stupid and and so much so that like, things were changing so quickly that we filmed that thing not socially distant. On Monday by the time it aired on Wednesday, we had to put out a statement that said &quot;this was filmed before socially distancing was a requirement.&quot;</p>

<p>00:03:56:03 - 00:03:56:19<br>
Sam Vos<br>
You know, time goes by. Maybe 3 or 4 days. Three people show up to my house with equipment being like cameras, microphones, a table, chairs, Now all this planning vision is starting to happen. Like, we&#39;re doing this right now on a zoom call</p>

<p>00:04:10:10 - 00:04:15:14<br>
Darren Sutton<br>
how much we had to pivot in that time is I still just a little bit crazy when I think about it?</p>

<p>00:04:15:14 - 00:04:17:24<br>
Sam Vos<br>
and then my wife and I looked at each other and we go, we don&#39;t have we don&#39;t have room in this spot.<br>
Right? Because we&#39;re live in downtown Chicago in a high rise,</p>

<p>00:04:22:04 - 00:04:25:13<br>
Darren Sutton<br>
700 square foot apartment with his kid and his wife.</p>

<p>00:04:25:13 - 00:04:27:19<br>
Sam Vos<br>
every single week. When we would film, we would have to move the couch out, move that, move the chairs out. Right. We&#39;d have to bring everything kind of stacking on top of each other by the kitchen, do the set, do the show,</p>

<p>00:04:36:09 - 00:04:46:18<br>
Darren Sutton<br>
you know, we were filming group stuff on zoom calls and trying to figure out where is the most appropriate place to set up a studio where only one person can press play.</p>

<p>00:04:46:18 - 00:04:46:23<br>
Sam Vos<br>
And, then put it all back together and send it. So then I&#39;m running over to the camera, right. I&#39;m getting out. I&#39;m looking at the screen. Right. Because I turn the screen around, I&#39;m looking at it. I&#39;m like, okay, it looks good. And I&#39;m running back to the camera, clicking record that I&#39;m running back to the chair and starting.</p>

<p>00:04:59:06 - 00:05:10:00<br>
Isaac Sutton<br>
heart of Covid era for unscripted, which I didn&#39;t even like, start working. Working on unscripted until episode like 22. Yeah, something like that. I was kind of, later after some of the kinks had been fleshed out, I guess.</p>

<p>00:05:14:00 - 00:05:23:04<br>
Nick Clason<br>
yes, it went through the completely remote, like everyone from their houses, every bit via a, like cell phone camera. But I remember, Darren sent us all, like, desktop tripods so that we could like via Amazon so that we could have stable, you know, pictures and not like this</p>

<p>00:05:35:08 - 00:05:38:12<br>
Sam Vos<br>
I mean, the hashtag, the world&#39;s greatest drink kind of happened out of nowhere, What happened was I was also like, I&#39;m just going to have to just pull everything out that I can think of and hopefully something sticks. It&#39;s kind of like when you&#39;re just, like throwing everything you can at something. You&#39;re like, one of these things works great,</p>

<p>00:05:51:12 - 00:05:57:05<br>
Darren Sutton<br>
So students were tuning in because that was the only connection with humans. They had</p>

<p>00:05:57:05 - 00:05:59:15<br>
Nick Clason<br>
which I think was like the only live anything.</p>

<p>00:05:59:15 - 00:06:05:06<br>
Darren Sutton<br>
Yes. Was gone. Like, yeah, everything was gone. Everything was gone. But we were still having church and we were one of the few. And I will tell you, like, there&#39;s a lot I&#39;ve messed up in my years of youth ministry, but that is one thing that I&#39;m really proud of. Like in the middle of the pandemic, there was not a blank ministry kept going. And that wasn&#39;t just me. That was a large team that made that happen. I could have never done that by myself.</p>

<p>00:06:20:19 - 00:06:21:10<br>
Nick Clason<br>
Yeah.</p>

<p>00:06:21:10 - 00:06:26:11<br>
Isaac Sutton<br>
And I remember that being a big part of me joining unscripted was like, we want to we&#39;re making this the thing. It went from being the Covid strategy to being, the way they were going to move forward with youth ministry.</p>

<p>00:06:37:03 - 00:06:41:10<br>
Sam Vos<br>
Now I will say in, during Covid and when I was filming at my house, right, there were some there were some moments there too, where I was like, oh, this, this feels like God&#39;s doing something. Covid and unscripted allowed us to say, hey, what? Maybe this is what church youth ministry could look like. Maybe it&#39;s it could be more progressive thinking. Yeah, sure, sure. I think it also be</p>

<p>00:07:00:16 - 00:07:03:12<br>
Darren Sutton<br>
what I remember most was just innovative thinking,</p>

<p>00:07:03:12 - 00:07:06:01<br>
Sam Vos<br>
I think there needs I think churches need to make a shift. And I felt like unscripted was a vision of what that shift could look like.</p>

<p>00:07:09:19 - 00:07:27:03<br>
Darren Sutton<br>
then it was so successful and also super a lot of fun. And also it became very clear that we had not been speaking the language of our constituency, that it became something that we permanently added to what we do</p>

<p>00:07:27:03 - 00:07:28:12<br>
Isaac Sutton<br>
was a really cool thing to do. It was something that got into people&#39;s houses. it was something that engaged students with, students on a level that they were already familiar with. I mean, students know about YouTube, YouTube shows.</p>

<p>00:07:41:02 - 00:07:42:10<br>
Sam Vos<br>
Lacroix is all I got. So I guess hashtag world&#39;s greatest drink. I don&#39;t even really like Lacroix.</p>

<p>00:07:47:12 - 00:07:51:03<br>
Sam Vos<br>
my favorite drink, Lacroix. I am one of those guys. So, it&#39;s just so it&#39;s so refreshing every time.</p>

<p>00:07:54:23 - 00:07:59:19<br>
Darren Sutton<br>
But then we started like building that into the nomenclature of what we did. And</p>

<p>00:08:00:07 - 00:08:03:12<br>
Sam Vos<br>
world&#39;s greatest people, but this is actually hashtag the world&#39;s greatest drink.</p>

<p>00:08:04:00 - 00:08:10:15<br>
Darren Sutton<br>
every semester, we would do a hashtag world&#39;s greatest drink bracket, and kids would get to vote on what that season&#39;s drink we&#39;re going to be like.</p>

<p>00:08:11:01 - 00:08:15:17<br>
Nick Clason<br>
Where when we hit the duck squeak, they had to play duck, duck, goose to it.</p>

<p>00:08:15:17 - 00:08:16:24<br>
Sam Vos<br>
hashtag world&#39;s Greatest drink. And then all sudden we would start hiding Lacroix in spots and stuff like that.</p>

<p>00:08:20:17 - 00:08:24:04<br>
Darren Sutton<br>
did an episode on pets, which is why I&#39;m wearing this shirt. and I loved it because kids were so engaged with sending in pictures of their pets, we couldn&#39;t be in person yet.</p>

<p>00:08:30:13 - 00:08:33:23<br>
Sam Vos<br>
I think another very absurd thing that we did was that whole duck thing.</p>

<p>00:08:34:24 - 00:08:37:10<br>
Nick Clason<br>
the search for Chuck, the search for Chuck.</p>

<p>00:08:37:10 - 00:08:44:23<br>
Darren Sutton<br>
Chuck, is he in there? He&#39;s not here.</p>

<p>00:08:44:23 - 00:08:49:02<br>
Darren Sutton<br>
have a mascot also something that came accidentally. Chuck the duck,</p>

<p>00:08:49:02 - 00:08:53:19<br>
Isaac Sutton<br>
sci fi saga was was a blast. I know that was going so fun. So, Minecraft server was a tragic affair. I spent probably like so long. It&#39;s trying to set up a minecraft server for</p>

<p>00:09:09:03 - 00:09:16:15<br>
Darren Sutton<br>
So Chuck got lost or kidnaped or. I don&#39;t even remember now what the exact story was, except we just spent all summer looking for him, right?</p>

<p>00:09:16:15 - 00:09:25:22<br>
Isaac Sutton<br>
We if you found the duck and text it into a certain number in a certain amount of time, you would win a prize that coordinated to a theme, because each week was themed</p>

<p>00:09:28:00 - 00:09:40:10<br>
Sam Vos<br>
all sudden Covid happened and it kind of felt like, okay, this is the reason that I&#39;m supposed to be here. so for me, it was a very fulfilling time. Covid was, I would say, where I think for a lot of people it was not that. However, when we got students in there filming and students in there doing audio, I think when these students all sudden like kind of took, you know, they grabbed on to this idea of unscripted and they felt like they owned it and belonged to it. That&#39;s the thing that was actually worth everything that we did.</p>

<p>00:09:57:16 - 00:10:02:05<br>
Isaac Sutton<br>
yes, there was a lot of trial and error with unscripted, especially in, in, in all areas of unscripted. There was tons of trial and error. Right. I don&#39;t think we ever fully came out of unscripted with like this was the best format and we kept it the whole way through.</p>

<p>00:10:15:07 - 00:10:28:15<br>
Darren Sutton<br>
you know, the interesting thing, which I don&#39;t think is actually that interesting, but really kind of blew people away, was how much more open kids were on zoom than they were in person. Yeah, because they&#39;re in their room. They&#39;re in their natural environment. They may or may not have to be on camera. but there was not the intimidation factor of sitting in a room and wondering what you&#39;re thinking about me. There was some kind of invisible protection for them being on camera, which worked pretty well.</p>

<p>00:10:44:07 - 00:11:00:15<br>
Nick Clason<br>
But as we look ahead to this next wave of generation, like we have to find a way to find ourselves online with with Gen Z, definitely with Gen Alpha, like, it&#39;s all they know, right? And they, they can shift between in-person and online into that hybrid space back and forth as if it&#39;s nothing.</p>

<p>00:11:00:15 - 00:11:06:17<br>
Isaac Sutton<br>
the ones that we filmed in a bunch of different locations, yeah, that was that. They were great. They were so well done. And it was a series over the course of four weeks about the impacts you can make on the world. Yeah. </p>

<p>00:11:21:00<br>
Nick Clason<br>
and we were like on location and like, that was that was so fun. I thought</p>

<p>00:11:23:06 - 00:11:25:06<br>
Darren Sutton<br>
in that I would end up carrying into the future was pre filming talks. And, you know, even when we ended up in a context where that wasn&#39;t necessary anymore, it really helps you frame exactly what you want to say the way you want to say it, in a medium that&#39;s going to live in perpetuity beyond you.</p>

<p>00:11:45:08 - 00:12:09:10<br>
Isaac Sutton<br>
Yeah. I think the other benefit to this is that whole part of it. Right. was that it democratize like the week, the day that you come from as well like that I was able to serve, like I was able to work as the guy who produced unscripted and made sure everything was running on Wednesdays. And then I could still also volunteer on Thursdays as a small group leader.</p>

<p>00:12:15:06 - 00:12:39:04<br>
Nick Clason<br>
after three years or however many years of us doing it, once restrictions started lifting, once people started coming back in the room and frankly wanting to be back in the room like we needed to find a way to to pivot and adjust. And I still think we did. But again, like I was telling you before we started hitting record was we we started at that point then with the baseline of online. And so then we were like, how much do we sprinkle in in person because of how good online is? We&#39;re like a church. Where I&#39;m at now is like, we started with in person. And so  now we have to try to like add the hybrid moment, the digital pieces to it to help create that good. Like intersection between both in-person and online.</p>

<p>00:12:58:10 - 00:13:10:14<br>
Sam Vos<br>
relationships start in person and then they can transition to digital. Meaning you live in the same state as me or friends and then you move away. But we still continue being friends,</p>

<p>00:13:10:14 - 00:13:23:02<br>
Isaac Sutton<br>
even if, your hybrid experience doesn&#39;t, kick off in the room like you want to, it might reach 1 or 2 people that wouldn&#39;t, that you wouldn&#39;t have reached otherwise.</p>

<p>00:13:23:02 - 00:13:30:24<br>
Nick Clason<br>
Yeah. And like, now my like, the adaptation, like, we have a fully in-person model, essentially. Right. Yeah. However, I still see the value in the content, the teaching content in particular, like having a home beyond just when it when it&#39;s preached. Right. And we don&#39;t have the live streaming capabilities, which is why we do the, the pre film. But that can also that, that that anchors our social media strategy.</p>

<p>00:13:52:17 - 00:13:57:02<br>
Darren Sutton<br>
we learned that social media is for interaction, not for advertising. I think that we learned that, digital, what we call in our context, digital integration is not a luxury. It&#39;s a necessity. You have to figure it out. Our students are not just digital natives, they&#39;re digital dependents. And if we are not harnessed in whatever level of digital medium we can harness, then we&#39;re missing. We&#39;re missing an opportunity to speak the language of the people that we&#39;re working with. so I don&#39;t view everything through the lens of how does this translate digitally, but I definitely view our ministry through the lens of where is the digital expression of what we&#39;re trying to communicate to, to kids long term. Yeah. So,</p>

<p>00:14:44:10 - 00:14:50:05<br>
Nick Clason<br>
the argument I felt at the time was should we do in-person or should we do online? And I was like, how about both right. And the tension in all of that is both takes resources.</p>

<p>00:15:02:01 - 00:15:17:15<br>
Nick Clason<br>
my learnings right. For the in the room side of things was like it probably needed the show, probably needed a refresh and a rebrand to, distance it from Covid and not make it the Covid thing anymore. because while it was still good, it&#39;s still carried all those connotations. And then on the, the YouTube side of things, we just needed to double down on some like titling keyword and research like artistic thumbnail renders</p>

<p>00:15:31:09 - 00:15:32:21<br>
Sam Vos<br>
means that churches exist</p>

<p>00:15:32:21 - 00:15:37:14<br>
Sam Vos<br>
for two groups of people, correct? </p>

<p>00:15:37:14 - 00:15:38:16<br>
Nick Clason<br>
Insiders and outsiders. There we go.</p>

<p>00:15:37:14 - 00:15:38:16<br>
Sam Vos<br>
I wonder if those those things being digital and in-person. Interact with those two groups differently.</p>

<p>00:15:45:18 - 00:16:05:22<br>
Nick Clason<br>
like, it&#39;s more accessible than I thought it was to create a digital like moment, like, you know, once we shifted away from the show into a new church and we were here, like, we did an entire, like, six months worth of content off of a cell phone.</p>

<p>00:16:05:24 - 00:16:07:11<br>
Darren Sutton<br>
Yeah, yeah,</p>

<p>00:16:07:11 - 00:16:12:04<br>
Nick Clason<br>
The church exists to change the world. and to be a family and to create a place for people to find meaning and belonging. Okay. I think that there can be entertaining elements within church. I encourage youth pastors and youth ministries to create entertaining elements on their social media. That&#39;s why most people get on social media nowadays is to be entertained in some form or fashion.</p>

<p>00:16:32:18 - 00:16:35:20<br>
Darren Sutton<br>
So some kind of message or whatever on the regular? I think it&#39;s super important to post regularly, whether you know how to do it or not, you play dumb for a student because there is a student who definitely knows how to do it. investing in that. And I wouldn&#39;t know what these are. But this guy well investing in some subscription services or whatnot that can help you do this easier.</p>

<p>00:16:58:13 - 00:17:10:14<br>
Nick Clason<br>
servicing millennials, Gen Z and Gen Alpha, by the way, middle schoolers and on down. And so the church has to figure out how to speak their language because they&#39;re the next generation.</p>

<p>00:17:10:14 - 00:17:13:18<br>
Darren Sutton<br>
I subscribe to your TikTok and your YouTube. He didn&#39;t pay me for that. I really would, and I am, so you should be too.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 054: What is Hybrid Ministry? A Celebration!!</title>
  <link>https://www.hybridministry.xyz/054</link>
  <guid isPermaLink="false">1517a5db-dc4a-4cf7-9127-51dee7daddda</guid>
  <pubDate>Thu, 20 Jul 2023 04:00:00 -0500</pubDate>
  <author>Nick Clason</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/1517a5db-dc4a-4cf7-9127-51dee7daddda.mp3" length="29808379" type="audio/mpeg"/>
  <itunes:episode>054</itunes:episode>
  <itunes:title>What is Hybrid Ministry? A Celebration!!</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Nick Clason</itunes:author>
  <itunes:subtitle>What is Hybrid Ministry? A Celebration!! We've been podcasting for a full year now, we go back and look at the year that was, as well as share some stats. But ultimately, Nick explains his vision for "Hybrid Ministry" What it is, and why it matters in the church today.</itunes:subtitle>
  <itunes:duration>20:41</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/episodes/1/1517a5db-dc4a-4cf7-9127-51dee7daddda/cover.jpg?v=1"/>
  <description>Watch the Video on our YouTube Channel:
https://youtu.be/uZzatZ4KFyE
Hang out on TikTok:
https://www.tiktok.com/@clasonnick
ShowNotes &amp;amp; Transcripts:
http://www.hybridministry.xyz/054
Instagram:
http://www.instagram.com/hybridministry
FREEBIES
FREE Animation Effects for Adobe Premiere Pro:
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis
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SHOWNOTES
Why should churches even care about Digital Ministry in 2023?
https://www.hybridministry.xyz/031
VIDEO: Why should churches even care about Digital Ministry in 2023?
https://www.youtube.com/watch?v=g9rdO5laIUM
VIDEO: Have I already Ruined My Church's TikTok Account?
https://www.youtube.com/watch?v=oxBn-p9O-eg
BARNA EBOOK:
https://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience
Episode 001:
https://www.hybridministry.xyz/001
BRACKET: https://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.htmlBRACKET 
BRACKET #2: https://www.downloadyouthministry.com/p/the-big-game-food-bracket/winter/the-big-game-8544.html
TIMECODES
00:00-02:46 Intro
02:46-06:43 A Brief One-Year History
06:43-10:03 Year One Podcast Stats 
10:03-19:27 What is Hybrid Ministry?
19:27-20:41 Outro
TRANSCRIPT
Nick Clason (00:02):
Hey everyone. Welcome back to another episode of the Hybrid Ministry Show. I am your host, as always, Nick Clason sipping my coffee in my office today out of my, uh, church branded Yeti. I will say this, though, not a big Yeti fan as a coffee connoisseur because the metallic taste of it overrides the notes of coffee. So honestly, I would prefer just drinking out of like one of these types of mugs. So you're not on YouTube, you're not seeing all this. You are missing out big time, not probably really, but we are gonna take a little bit of a break. The last two episodes were, uh, video editing episodes. The, the episode after this one will be a Photoshop specific episode. But the reason that we're taking a little break is because our pilot episode on July 19th, um, and our episode one on July 21st was exactly one year ago from the day that this episode drops, which is July 20th. 
Nick Clason (01:04):
So in this episode, we are just going to do, uh, talk about what is hybrid ministry like, the whole basis, the whole, like per the whole name of this podcast is named Hybrid ministry. What is it? Where did it come from? Why do we start this podcast? Do a little year in review, sort of deal. So that's what's on the docket for today. Hey, listen, if you are new here or if you are just finding us out, wanna let you know in the show notes. You can find links to YouTube, links to our website, hybrid ministry.xyz. Uh, this will be episode 55. Every single episode will have a link to our episode page, which has a full transcript. That's something that we provide for you all for a hundred percent free. So go check that out. Also, just follow us on social. We're on Instagram, we're on YouTube, and we are on TikTok. 
Nick Clason (01:48):
All the links to those in the show notes, because some of those are my personal account at Clay and Nick. Others of those are ministry based accounts, a hybrid ministry. It's one of those too as an option, but your show notes will have everything that you need. In addition to that, we have a couple freebies right now. We have our free ebook, um, helping you download and get TikTok going completely from scratch. And then we also have free Adobe, uh, pro, uh, transitions that you can use to animate text, to animate videos, um, bounce in like your typical YouTube thing. So go grab those in the show notes and we would love it if you would give us a rating or review or subscribe or a, like, all those things help us get found in search so that more people can learn and know about the difference and the ministry that hybrid is going to make in their world and in their ministry. 
Nick Clason (02:39):
So, without any further ado, let's jump in to the one year celebration episode. Glad to have y'all here. So, like I said, today is the day that this episode drops is July 20th. July 20th is the one year anniversary. You know, when I started this podcast, I had a cohost, his name is Matt, um, and Matt is, uh, one of the smartest marketing brains I've ever met. He used to work for, dare to Share if you're in the ministry world, you've probably heard that before. Uh, they're youth ministry, evangelism centric organization. Then he came to work at the same church that I was working at in Chicago land area. And when we were both working in Chicago land, we started this podcast together. Both of us within the first probably like 10 episodes, um, transitioned to different roles for, for different reasons. And one reason or another, um, I ended up here in dfw, Dallas, Fort Worth, Texas area. 
Nick Clason (03:30):
Matt went back out to Colorado, which is home, um, working for a non-church non ministry organization. And because of that, his his ability to record podcasts fell by the wayside. And I became a one man band. And I remember I was moving here, moving to Dallas on the road somewhere in Nowheresville, Oklahoma. And I turned on Colin Cowherd cause I was like, that dude can talk for three hours by himself. And I found that the hardest thing to do. My first episode I recorded it was like 14 minutes. And I was like, how in the world am I gonna do a podcast by myself? Like, this is gonna be mentally exhausting and in a way it is. Don't get me wrong. Um, so that's why I I recruited a co-host to start cuz it's a lot easier to just have a conversation and talk. That being said, I started listening to Colin Coward cuz I saw the writing a little bit on the wall, and I was like, how is he doing this? 
Nick Clason (04:24):
What are his kind of tips and tactics? So I tried to lean in and learn some of those things so that if my co-host fell by the wayside, I would still be able to give y'all a podcast. And, uh, I think around episode 11 or 12, I started doing them by myself. And then, um, I would still reference Matt as, you know, a like member of the podcast, but eventually I just stopped and it just became this, the Solo Nick Clason show. So here you go. If you're, if you're new and you want to go back to some of those early episodes, you will hear another voice that is my good friend Matt Johnson. Still great friends, just, you know, he doesn't have time to to record. He's a new dad, new life out in Colorado, just like we're building a new life here in Dallas, Texas area. 
Nick Clason (05:08):
And so, um, and I never missed a week, um, from when I started until now. We've had a lot of life happen. We moved, um, my wife's mom passed away, my mother-in-law. Um, we went back, you know, had to drive a thousand miles back overnight to get there. Um, when that happened, it wasn't, um, emergent, but it also wasn't totally on the radar when we moved here. One of the reasons we moved here was hoping that she could come live with us, um, you know, fighting her cancer diagnosis. Um, but some things progressed faster than we anticipated. And, and all that happened and I started a new job and I'm getting to know a new church and I'm getting, you know, my kids enrolled in a new school. So a lot of new for us. Um, but thank you for being along on the ride with me because in my new role, I am focusing a lot on digital integration and hybrid ministry. 
Nick Clason (06:00):
And this podcast is a cathartic outlet for me to talk about what I'm doing. In a lot of episodes, I've told you, here's what I'm doing right now, here's how it's going, and here's the adjustments that I'm making. And while I would be doing those things internally in my head, forcing myself to sit down and explain it to an audience has just been so helpful. And so thank y'all for being along the ride with me. Like I, I've told you before, I always want this to be a place where I can just be open and honest. So that is a little bit of just kinda like the brief one year history of where we are. Um, and in, in an attempt to continue to look back just a little bit, I want to give you guys a couple of recap type stats. So let's dive into this. 
Nick Clason (06:44):
All right. So to recap, um, back in December, December was our best downloaded month to date. But then January beat December and then February, beat January and then March, beat February. So they just kept kind of building on itself and then may came and may beat all of those. April took a little bit of a, uh, backseat, um, or I'm sorry, may took a little bit of a backseat to April. Um, April was still the highest. So it, it was like a stair-stepping in December, January, February, March, April, may took a little dip. And then now, uh, I'm recording this in June. Um, it will drop in July and so, um, July might be completely different, but June has far surpassed every month we've ever even had. So to those of y'all who are new, those of y'all who are downloading us on a regular basis, welcome, glad to have you, glad to see you. 
Nick Clason (07:35):
It's exciting to be along on the journey. Um, glad to have you with us. The highest downloaded episode ever in the history of this podcast is episode 31. I'll drop a link to that in the show notes if you wanna go back and listen to it. But we are gonna do just a little bit of a recap of that here in this episode. The episode's titled, why Should Churches Even Care About Digital Ministry in 20, I think I probably recorded it in 2023 or 2022, I should say. So I probably said, why should churches care about digital ministry in 2022? Um, consequently, and I don't think that this has any correlation, but consequently, that was also our very first episode that we started posting full, um, video episodes on YouTube as well. So you can go check out my very first YouTube video if you wanna laugh and see how bad it is, I think, and hope we've gotten better. 
Nick Clason (08:23):
But, um, you know, no promises. I'm not like a professional YouTube editor. Uh, I'm a youth pastor, so I'm doing this all in the margins, all in my spare time. And so, um, there could be more on the horizon, you know? Um, but right now it's just kinda, uh, slugging it out. That does not count. However, our very first episode on YouTube, which was the, have I already ruined my church's TikTok account. It's a video and podcast joint episode that I posted, uh, where we, we released the free ebook, um, with a link to that and the show notes. And so, um, that was literally walking through step-by-step nerding out on how to post a video on your cell phone using the TikTok TikTok app. Now, I will give a caveat and a disclaimer. I'll drop the episode link to that as well in the show notes, but I wanna let you know that I posted that in December. 
Nick Clason (09:12):
And so just like any sort of tech things have changed. And so it may not even be a hundred percent relevant. The the overall premise is right, like a lot of TikTok is the same, but there are still some things that have shifted and even personally some strategy things on my end that have shifted as well. So think you all for being along on the journey. Those are, um, just some kind of recaps. This is our, like I said, our one year anniversary episode. But without any further ado, this is really what I want to get into is I wanna like bring everyone, y'all on the audience level back to the roots of why we do what we do and what this is what, where this all started from. So without any further ado, let's answer this question. What is hybrid ministry? Okay, what is high ministry? 
Nick Clason (10:06):
So back in July last year when we launched podcasts, this idea had been rolling around in my brain for a couple months and, um, I was kicking around ideas of names. The name I settled on was hybrid. I also liked integration. Um, but, but hybrid was really like the one that I thought was really cool. Well, lo and behold, after I decided that name, Barna released an ebook about the future of the hybrid church. And so almost at the same time I launched a podcast or at least started recording bef before I had a few episodes kind of in the hopper before we ever went fully live. Um, and then Barna also released their ebook 40 or some, some, I can't remember. I'll drop the link to the Barna ebook in, in the show notes. It's behind a paywall, but it's worth it. It's a, it's a little over a year old now at this point, but I still go back to and pull a lot of data from it cuz what they're asking, coming out of the heels of C O V I D, they're asking what do millennials and Gen Z, what are they looking for in church? 
Nick Clason (11:10):
Uh, another thing I've done in the last year is I went through a Gen Z Barna CoLab thing. Um, it was a six session zoom thing where they shared some findings about Gen Z, which they are the future generation of our church and our church ministry. And so it's important, I think to, to inspect what these generations are saying. And so, um, 9%, only 9% of churched Christians back when this, um, hybrid ebook dropped 9% of church Christians, um, wanted a solely digital church option. Okay? And so I think my question, and I remember I had Matt on here, was like, well, well then why are we even exploring this as digital ministry? Aren't we on the other side of covid? Shouldn't we go back to what we remember and how things were? The difference was one third of them expressed that some sort of, um, hybrid option would suit them well, and that was only in those that they pulled and that was only in those old enough to be pulled. 
Nick Clason (12:19):
So 18 and older at the time. All right, meanwhile, millennials and Gen Z, if you take out just that kind of sub subset of of age demographic, take out some of the older church attenders that were also pulled in this ebook. Millennials and Gen Z are ju this is, this one was the one that got me and this is the one that like really thrust me into starting this podcast. Millennials and Gen Z are just as likely to choose a hybrid option as they are a physical option at 40% for millennials and 42% for Generation Z. So they are just as likely just as interested in a hybrid option as they are in a physical option. And I hear you on the other end, but wait, it's not the same. We all saw it in Covid and yes, that's true. And this was one of the conversations that me and Matt had way early on, and it's that this churches in Covid tried to replicate an in-person experience and a digital option. 
Nick Clason (13:16):
And a physical option should be two uniquely different experiences. I hear you again, but wait, I don't have time to produce that and I get that it's challenging for sure. I'm on a student ministry staff of three, soon to be four. We're about to have a year long resident who I've worked with before. So we have a little bit of a history, know what he can bring to the table. All that to be said, I dedicate, I don't know, probably 75% or more of my job responsibilities to digital integration and hybrid ministry. There's more that I wish and want to be able to do, but I, I also don't have the time crunch. But what I say is on your staffing level and on your staffing side, it's really important to make sure that you give someone proper allocation of funds and time, ability to, uh, to go this direction because the, the younger that generations are, the more that this is going to be necessary. 
Nick Clason (14:14):
And we're not trying to replace the physical. That's my whole point. That's where the word hybrid comes from. We're not trying to replace the physical, we're trying to integrate digital with physical, right? One of my favorite examples of it in our student ministry is we'll do these like two or three times a year. We'll do these, uh, brackets where we pit two things against each other and, and they vote and the winner goes on to the next round and they face off against the winner of another matchup. And so we'll come up with kind of these like arbitrary seatings or whatever. Um, I'll drop a couple links in the show notes cuz I've done a few of these and I've posted 'em on like download youth ministry, so you can grab it. We've got like world's greatest or um, uh, big game day bracket food challenge. 
Nick Clason (14:55):
So you're picking like the food that you're gonna have at like your Super Bowl party. But that's a great example of a hybrid option because all of the voting takes place online on a website or, or in our case, a lot of times on Instagram, but in person it's also like playing it itself out. So this last year we did serial madness in March, and so we pitted serial matchups against each other. And so we had all the, the matchups up on a big, uh, window that we have with like a bracket taped out. And then we cut out the front of the serial boxes and po uh, pasted like a seed number on each of them. And then as they would win online, we'd move them into our space. So the students would walk in, they'd see the results, but then on Wednesday nights we have these garage door, uh, like bay type things. 
Nick Clason (15:42):
And so we have eight different bays. And so that's eight different matchups for a round of 16. And the base came up and every individual matchup, uh, of cereal was in the base. So they could go in, they could grab the one seed versus 16 seed, put a little milk in it and eat it. That's an example of taking a digital expression, a digital like moment and means of something and bringing it in to make it hybrid with your in-person. Okay, back in the first episode, we talked about digital openness. And so I just wanna rattle off for you some of these, um, findings from, from the first book. So church adults defined as having high digital openness. Number one, they see the value of attending at least an online service. Number two, they think that churches should use digital resources for spiritual formation slash discipleship purposes. 
Nick Clason (16:33):
Post pandemic, they think that churches, uh, should use digital resources for gathering their people to together after the pandemic. They say that either hybrids, so both digital and physical or primarily digital gatherings for church will best fit their lifestyle after the pandemic. And number five, they're open to attending new kinds of online gatherings that are unfamiliar. What are mold breaking? So these are people that are classified as digitally open. Furthermore, of these options, these were the options that they said would, um, suit them in a hybrid sort of format. So teaching and preaching one-on-one prayer, small groups, worship, prayer, visitation, confession, children's ministry, youth ministry, adult ministry. Those were, um, highest percentage down to lowest percentage in a cascading list. The thing that was the number one thing was teaching and preaching. So here's the thing, churches have gathered together to preach and hear the word, and that's, that's valuable and scriptural. 
Nick Clason (17:34):
That being said, um, I, I can learn just as well. Um, whether I'm sitting my butt in a, a seat looking ahead, listening to a pastor as I can, listening to him on the podcast, what can't be reproduced, what can't be replicated in my own experience is praise and worship. Which again, I think that there may be a moment for, uh, figuring out how this works for the next generation in a non, uh, like physical environment. Not replacing it, but supplementing it. But the thing that can't be replaced for me is community one-on-one relationships, like authentic community with other believers. And some of those things can be done digitally. Zoom groups. We all saw that it leaves something to be desired. I agree if that's what you're saying to me on the other side of this camera. However, all that to be said, like the, the teaching pieces can be something that we can offer to people. 
Nick Clason (18:27):
It's the number one, it was the number one rated thing for hybrid options, the delivery of content. CS Lewis has a quote that says, this says theology is all the more important today because there are so many messages being delivered to the home that you need to determine what is actually true. So you can go into one of these mediums and you can present the word, you can give theology, you can teach people theology in podcast form, YouTube videos, short form videos. Lewis made this quote in the 1950s and it rings all the more true today. That's the crazy thing, right? Is like what he said back in the fifties still brings true almost 80 years later. So because there's so many messages coming into the home, we need to help teach people what the Bible says. So I say all that to say, and I give you all of that as just a reminder that this is why this matters. 
Nick Clason (19:22):
Hybrid ministry matters as an option for churches moving forward. And so, um, I just wanted to give a quick reminder. I just wanted to share it with y'all about, um, why we do what we do, where this whole thing comes from and what the purpose of it all is. Thanks for hanging out. Excited to have you with us. Don't forget link in the show notes. If you want to, uh, go follow us on YouTube. If you want to grab either of those freebies, uh, downloads, we're gonna be starting here in this next year. We're gonna be starting, um, getting our email newsletter going. And so subscribe in and grabbing the ebook or the, um, free transitions for Adobe Premiere Pro. Either one of those will lock you into our email newsletter. We're gonna start sending some stuff out occasionally. And so one, make sure that you don't miss that. Hey, if you subscribe to this, you will get this automatically downloaded into your podcast catcher every single Thursday morning at 4:00 AM So if you're in ministry and you have a Wednesday night deal, you wake up, you get to hear this the next morning after your ministry night. Hopefully it's just a, a positive encouraging, maybe even sometimes challenging refresher for you. Uh, so we would welcome that and love to have you join us in that way. But don't forget, and as always, stay hybrid.
</description>
  <itunes:keywords>Hybrid Ministry, Hybrid Church, Digital Ministry, Gen Z, Gen Alpha, Millennials, Church, Church Growth, Church Marketing Tips, Church Social Media</itunes:keywords>
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<p><strong>SHOWNOTES</strong><br>
Why should churches even care about Digital Ministry in 2023?<br>
<a href="https://www.hybridministry.xyz/031" rel="nofollow">https://www.hybridministry.xyz/031</a><br>
VIDEO: Why should churches even care about Digital Ministry in 2023?<br>
<a href="https://www.youtube.com/watch?v=g9rdO5laIUM" rel="nofollow">https://www.youtube.com/watch?v=g9rdO5laIUM</a><br>
VIDEO: Have I already Ruined My Church&#39;s TikTok Account?<br>
<a href="https://www.youtube.com/watch?v=oxBn-p9O-eg" rel="nofollow">https://www.youtube.com/watch?v=oxBn-p9O-eg</a><br>
BARNA EBOOK:<br>
<a href="https://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience" rel="nofollow">https://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience</a><br>
Episode 001:<br>
<a href="https://www.hybridministry.xyz/001" rel="nofollow">https://www.hybridministry.xyz/001</a><br>
BRACKET: <a href="https://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.htmlBRACKET" rel="nofollow">https://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.htmlBRACKET</a> <br>
BRACKET #2: <a href="https://www.downloadyouthministry.com/p/the-big-game-food-bracket/winter/the-big-game-8544.html" rel="nofollow">https://www.downloadyouthministry.com/p/the-big-game-food-bracket/winter/the-big-game-8544.html</a></p>

<p><strong>TIMECODES</strong><br>
00:00-02:46 Intro<br>
02:46-06:43 A Brief One-Year History<br>
06:43-10:03 Year One Podcast Stats <br>
10:03-19:27 What is Hybrid Ministry?<br>
19:27-20:41 Outro</p>

<p><strong>TRANSCRIPT</strong><br>
Nick Clason (00:02):<br>
Hey everyone. Welcome back to another episode of the Hybrid Ministry Show. I am your host, as always, Nick Clason sipping my coffee in my office today out of my, uh, church branded Yeti. I will say this, though, not a big Yeti fan as a coffee connoisseur because the metallic taste of it overrides the notes of coffee. So honestly, I would prefer just drinking out of like one of these types of mugs. So you&#39;re not on YouTube, you&#39;re not seeing all this. You are missing out big time, not probably really, but we are gonna take a little bit of a break. The last two episodes were, uh, video editing episodes. The, the episode after this one will be a Photoshop specific episode. But the reason that we&#39;re taking a little break is because our pilot episode on July 19th, um, and our episode one on July 21st was exactly one year ago from the day that this episode drops, which is July 20th. </p>

<p>Nick Clason (01:04):<br>
So in this episode, we are just going to do, uh, talk about what is hybrid ministry like, the whole basis, the whole, like per the whole name of this podcast is named Hybrid ministry. What is it? Where did it come from? Why do we start this podcast? Do a little year in review, sort of deal. So that&#39;s what&#39;s on the docket for today. Hey, listen, if you are new here or if you are just finding us out, wanna let you know in the show notes. You can find links to YouTube, links to our website, hybrid ministry.xyz. Uh, this will be episode 55. Every single episode will have a link to our episode page, which has a full transcript. That&#39;s something that we provide for you all for a hundred percent free. So go check that out. Also, just follow us on social. We&#39;re on Instagram, we&#39;re on YouTube, and we are on TikTok. </p>

<p>Nick Clason (01:48):<br>
All the links to those in the show notes, because some of those are my personal account at Clay and Nick. Others of those are ministry based accounts, a hybrid ministry. It&#39;s one of those too as an option, but your show notes will have everything that you need. In addition to that, we have a couple freebies right now. We have our free ebook, um, helping you download and get TikTok going completely from scratch. And then we also have free Adobe, uh, pro, uh, transitions that you can use to animate text, to animate videos, um, bounce in like your typical YouTube thing. So go grab those in the show notes and we would love it if you would give us a rating or review or subscribe or a, like, all those things help us get found in search so that more people can learn and know about the difference and the ministry that hybrid is going to make in their world and in their ministry. </p>

<p>Nick Clason (02:39):<br>
So, without any further ado, let&#39;s jump in to the one year celebration episode. Glad to have y&#39;all here. So, like I said, today is the day that this episode drops is July 20th. July 20th is the one year anniversary. You know, when I started this podcast, I had a cohost, his name is Matt, um, and Matt is, uh, one of the smartest marketing brains I&#39;ve ever met. He used to work for, dare to Share if you&#39;re in the ministry world, you&#39;ve probably heard that before. Uh, they&#39;re youth ministry, evangelism centric organization. Then he came to work at the same church that I was working at in Chicago land area. And when we were both working in Chicago land, we started this podcast together. Both of us within the first probably like 10 episodes, um, transitioned to different roles for, for different reasons. And one reason or another, um, I ended up here in dfw, Dallas, Fort Worth, Texas area. </p>

<p>Nick Clason (03:30):<br>
Matt went back out to Colorado, which is home, um, working for a non-church non ministry organization. And because of that, his his ability to record podcasts fell by the wayside. And I became a one man band. And I remember I was moving here, moving to Dallas on the road somewhere in Nowheresville, Oklahoma. And I turned on Colin Cowherd cause I was like, that dude can talk for three hours by himself. And I found that the hardest thing to do. My first episode I recorded it was like 14 minutes. And I was like, how in the world am I gonna do a podcast by myself? Like, this is gonna be mentally exhausting and in a way it is. Don&#39;t get me wrong. Um, so that&#39;s why I I recruited a co-host to start cuz it&#39;s a lot easier to just have a conversation and talk. That being said, I started listening to Colin Coward cuz I saw the writing a little bit on the wall, and I was like, how is he doing this? </p>

<p>Nick Clason (04:24):<br>
What are his kind of tips and tactics? So I tried to lean in and learn some of those things so that if my co-host fell by the wayside, I would still be able to give y&#39;all a podcast. And, uh, I think around episode 11 or 12, I started doing them by myself. And then, um, I would still reference Matt as, you know, a like member of the podcast, but eventually I just stopped and it just became this, the Solo Nick Clason show. So here you go. If you&#39;re, if you&#39;re new and you want to go back to some of those early episodes, you will hear another voice that is my good friend Matt Johnson. Still great friends, just, you know, he doesn&#39;t have time to to record. He&#39;s a new dad, new life out in Colorado, just like we&#39;re building a new life here in Dallas, Texas area. </p>

<p>Nick Clason (05:08):<br>
And so, um, and I never missed a week, um, from when I started until now. We&#39;ve had a lot of life happen. We moved, um, my wife&#39;s mom passed away, my mother-in-law. Um, we went back, you know, had to drive a thousand miles back overnight to get there. Um, when that happened, it wasn&#39;t, um, emergent, but it also wasn&#39;t totally on the radar when we moved here. One of the reasons we moved here was hoping that she could come live with us, um, you know, fighting her cancer diagnosis. Um, but some things progressed faster than we anticipated. And, and all that happened and I started a new job and I&#39;m getting to know a new church and I&#39;m getting, you know, my kids enrolled in a new school. So a lot of new for us. Um, but thank you for being along on the ride with me because in my new role, I am focusing a lot on digital integration and hybrid ministry. </p>

<p>Nick Clason (06:00):<br>
And this podcast is a cathartic outlet for me to talk about what I&#39;m doing. In a lot of episodes, I&#39;ve told you, here&#39;s what I&#39;m doing right now, here&#39;s how it&#39;s going, and here&#39;s the adjustments that I&#39;m making. And while I would be doing those things internally in my head, forcing myself to sit down and explain it to an audience has just been so helpful. And so thank y&#39;all for being along the ride with me. Like I, I&#39;ve told you before, I always want this to be a place where I can just be open and honest. So that is a little bit of just kinda like the brief one year history of where we are. Um, and in, in an attempt to continue to look back just a little bit, I want to give you guys a couple of recap type stats. So let&#39;s dive into this. </p>

<p>Nick Clason (06:44):<br>
All right. So to recap, um, back in December, December was our best downloaded month to date. But then January beat December and then February, beat January and then March, beat February. So they just kept kind of building on itself and then may came and may beat all of those. April took a little bit of a, uh, backseat, um, or I&#39;m sorry, may took a little bit of a backseat to April. Um, April was still the highest. So it, it was like a stair-stepping in December, January, February, March, April, may took a little dip. And then now, uh, I&#39;m recording this in June. Um, it will drop in July and so, um, July might be completely different, but June has far surpassed every month we&#39;ve ever even had. So to those of y&#39;all who are new, those of y&#39;all who are downloading us on a regular basis, welcome, glad to have you, glad to see you. </p>

<p>Nick Clason (07:35):<br>
It&#39;s exciting to be along on the journey. Um, glad to have you with us. The highest downloaded episode ever in the history of this podcast is episode 31. I&#39;ll drop a link to that in the show notes if you wanna go back and listen to it. But we are gonna do just a little bit of a recap of that here in this episode. The episode&#39;s titled, why Should Churches Even Care About Digital Ministry in 20, I think I probably recorded it in 2023 or 2022, I should say. So I probably said, why should churches care about digital ministry in 2022? Um, consequently, and I don&#39;t think that this has any correlation, but consequently, that was also our very first episode that we started posting full, um, video episodes on YouTube as well. So you can go check out my very first YouTube video if you wanna laugh and see how bad it is, I think, and hope we&#39;ve gotten better. </p>

<p>Nick Clason (08:23):<br>
But, um, you know, no promises. I&#39;m not like a professional YouTube editor. Uh, I&#39;m a youth pastor, so I&#39;m doing this all in the margins, all in my spare time. And so, um, there could be more on the horizon, you know? Um, but right now it&#39;s just kinda, uh, slugging it out. That does not count. However, our very first episode on YouTube, which was the, have I already ruined my church&#39;s TikTok account. It&#39;s a video and podcast joint episode that I posted, uh, where we, we released the free ebook, um, with a link to that and the show notes. And so, um, that was literally walking through step-by-step nerding out on how to post a video on your cell phone using the TikTok TikTok app. Now, I will give a caveat and a disclaimer. I&#39;ll drop the episode link to that as well in the show notes, but I wanna let you know that I posted that in December. </p>

<p>Nick Clason (09:12):<br>
And so just like any sort of tech things have changed. And so it may not even be a hundred percent relevant. The the overall premise is right, like a lot of TikTok is the same, but there are still some things that have shifted and even personally some strategy things on my end that have shifted as well. So think you all for being along on the journey. Those are, um, just some kind of recaps. This is our, like I said, our one year anniversary episode. But without any further ado, this is really what I want to get into is I wanna like bring everyone, y&#39;all on the audience level back to the roots of why we do what we do and what this is what, where this all started from. So without any further ado, let&#39;s answer this question. What is hybrid ministry? Okay, what is high ministry? </p>

<p>Nick Clason (10:06):<br>
So back in July last year when we launched podcasts, this idea had been rolling around in my brain for a couple months and, um, I was kicking around ideas of names. The name I settled on was hybrid. I also liked integration. Um, but, but hybrid was really like the one that I thought was really cool. Well, lo and behold, after I decided that name, Barna released an ebook about the future of the hybrid church. And so almost at the same time I launched a podcast or at least started recording bef before I had a few episodes kind of in the hopper before we ever went fully live. Um, and then Barna also released their ebook 40 or some, some, I can&#39;t remember. I&#39;ll drop the link to the Barna ebook in, in the show notes. It&#39;s behind a paywall, but it&#39;s worth it. It&#39;s a, it&#39;s a little over a year old now at this point, but I still go back to and pull a lot of data from it cuz what they&#39;re asking, coming out of the heels of C O V I D, they&#39;re asking what do millennials and Gen Z, what are they looking for in church? </p>

<p>Nick Clason (11:10):<br>
Uh, another thing I&#39;ve done in the last year is I went through a Gen Z Barna CoLab thing. Um, it was a six session zoom thing where they shared some findings about Gen Z, which they are the future generation of our church and our church ministry. And so it&#39;s important, I think to, to inspect what these generations are saying. And so, um, 9%, only 9% of churched Christians back when this, um, hybrid ebook dropped 9% of church Christians, um, wanted a solely digital church option. Okay? And so I think my question, and I remember I had Matt on here, was like, well, well then why are we even exploring this as digital ministry? Aren&#39;t we on the other side of covid? Shouldn&#39;t we go back to what we remember and how things were? The difference was one third of them expressed that some sort of, um, hybrid option would suit them well, and that was only in those that they pulled and that was only in those old enough to be pulled. </p>

<p>Nick Clason (12:19):<br>
So 18 and older at the time. All right, meanwhile, millennials and Gen Z, if you take out just that kind of sub subset of of age demographic, take out some of the older church attenders that were also pulled in this ebook. Millennials and Gen Z are ju this is, this one was the one that got me and this is the one that like really thrust me into starting this podcast. Millennials and Gen Z are just as likely to choose a hybrid option as they are a physical option at 40% for millennials and 42% for Generation Z. So they are just as likely just as interested in a hybrid option as they are in a physical option. And I hear you on the other end, but wait, it&#39;s not the same. We all saw it in Covid and yes, that&#39;s true. And this was one of the conversations that me and Matt had way early on, and it&#39;s that this churches in Covid tried to replicate an in-person experience and a digital option. </p>

<p>Nick Clason (13:16):<br>
And a physical option should be two uniquely different experiences. I hear you again, but wait, I don&#39;t have time to produce that and I get that it&#39;s challenging for sure. I&#39;m on a student ministry staff of three, soon to be four. We&#39;re about to have a year long resident who I&#39;ve worked with before. So we have a little bit of a history, know what he can bring to the table. All that to be said, I dedicate, I don&#39;t know, probably 75% or more of my job responsibilities to digital integration and hybrid ministry. There&#39;s more that I wish and want to be able to do, but I, I also don&#39;t have the time crunch. But what I say is on your staffing level and on your staffing side, it&#39;s really important to make sure that you give someone proper allocation of funds and time, ability to, uh, to go this direction because the, the younger that generations are, the more that this is going to be necessary. </p>

<p>Nick Clason (14:14):<br>
And we&#39;re not trying to replace the physical. That&#39;s my whole point. That&#39;s where the word hybrid comes from. We&#39;re not trying to replace the physical, we&#39;re trying to integrate digital with physical, right? One of my favorite examples of it in our student ministry is we&#39;ll do these like two or three times a year. We&#39;ll do these, uh, brackets where we pit two things against each other and, and they vote and the winner goes on to the next round and they face off against the winner of another matchup. And so we&#39;ll come up with kind of these like arbitrary seatings or whatever. Um, I&#39;ll drop a couple links in the show notes cuz I&#39;ve done a few of these and I&#39;ve posted &#39;em on like download youth ministry, so you can grab it. We&#39;ve got like world&#39;s greatest or um, uh, big game day bracket food challenge. </p>

<p>Nick Clason (14:55):<br>
So you&#39;re picking like the food that you&#39;re gonna have at like your Super Bowl party. But that&#39;s a great example of a hybrid option because all of the voting takes place online on a website or, or in our case, a lot of times on Instagram, but in person it&#39;s also like playing it itself out. So this last year we did serial madness in March, and so we pitted serial matchups against each other. And so we had all the, the matchups up on a big, uh, window that we have with like a bracket taped out. And then we cut out the front of the serial boxes and po uh, pasted like a seed number on each of them. And then as they would win online, we&#39;d move them into our space. So the students would walk in, they&#39;d see the results, but then on Wednesday nights we have these garage door, uh, like bay type things. </p>

<p>Nick Clason (15:42):<br>
And so we have eight different bays. And so that&#39;s eight different matchups for a round of 16. And the base came up and every individual matchup, uh, of cereal was in the base. So they could go in, they could grab the one seed versus 16 seed, put a little milk in it and eat it. That&#39;s an example of taking a digital expression, a digital like moment and means of something and bringing it in to make it hybrid with your in-person. Okay, back in the first episode, we talked about digital openness. And so I just wanna rattle off for you some of these, um, findings from, from the first book. So church adults defined as having high digital openness. Number one, they see the value of attending at least an online service. Number two, they think that churches should use digital resources for spiritual formation slash discipleship purposes. </p>

<p>Nick Clason (16:33):<br>
Post pandemic, they think that churches, uh, should use digital resources for gathering their people to together after the pandemic. They say that either hybrids, so both digital and physical or primarily digital gatherings for church will best fit their lifestyle after the pandemic. And number five, they&#39;re open to attending new kinds of online gatherings that are unfamiliar. What are mold breaking? So these are people that are classified as digitally open. Furthermore, of these options, these were the options that they said would, um, suit them in a hybrid sort of format. So teaching and preaching one-on-one prayer, small groups, worship, prayer, visitation, confession, children&#39;s ministry, youth ministry, adult ministry. Those were, um, highest percentage down to lowest percentage in a cascading list. The thing that was the number one thing was teaching and preaching. So here&#39;s the thing, churches have gathered together to preach and hear the word, and that&#39;s, that&#39;s valuable and scriptural. </p>

<p>Nick Clason (17:34):<br>
That being said, um, I, I can learn just as well. Um, whether I&#39;m sitting my butt in a, a seat looking ahead, listening to a pastor as I can, listening to him on the podcast, what can&#39;t be reproduced, what can&#39;t be replicated in my own experience is praise and worship. Which again, I think that there may be a moment for, uh, figuring out how this works for the next generation in a non, uh, like physical environment. Not replacing it, but supplementing it. But the thing that can&#39;t be replaced for me is community one-on-one relationships, like authentic community with other believers. And some of those things can be done digitally. Zoom groups. We all saw that it leaves something to be desired. I agree if that&#39;s what you&#39;re saying to me on the other side of this camera. However, all that to be said, like the, the teaching pieces can be something that we can offer to people. </p>

<p>Nick Clason (18:27):<br>
It&#39;s the number one, it was the number one rated thing for hybrid options, the delivery of content. CS Lewis has a quote that says, this says theology is all the more important today because there are so many messages being delivered to the home that you need to determine what is actually true. So you can go into one of these mediums and you can present the word, you can give theology, you can teach people theology in podcast form, YouTube videos, short form videos. Lewis made this quote in the 1950s and it rings all the more true today. That&#39;s the crazy thing, right? Is like what he said back in the fifties still brings true almost 80 years later. So because there&#39;s so many messages coming into the home, we need to help teach people what the Bible says. So I say all that to say, and I give you all of that as just a reminder that this is why this matters. </p>

<p>Nick Clason (19:22):<br>
Hybrid ministry matters as an option for churches moving forward. And so, um, I just wanted to give a quick reminder. I just wanted to share it with y&#39;all about, um, why we do what we do, where this whole thing comes from and what the purpose of it all is. Thanks for hanging out. Excited to have you with us. Don&#39;t forget link in the show notes. If you want to, uh, go follow us on YouTube. If you want to grab either of those freebies, uh, downloads, we&#39;re gonna be starting here in this next year. We&#39;re gonna be starting, um, getting our email newsletter going. And so subscribe in and grabbing the ebook or the, um, free transitions for Adobe Premiere Pro. Either one of those will lock you into our email newsletter. We&#39;re gonna start sending some stuff out occasionally. And so one, make sure that you don&#39;t miss that. Hey, if you subscribe to this, you will get this automatically downloaded into your podcast catcher every single Thursday morning at 4:00 AM So if you&#39;re in ministry and you have a Wednesday night deal, you wake up, you get to hear this the next morning after your ministry night. Hopefully it&#39;s just a, a positive encouraging, maybe even sometimes challenging refresher for you. Uh, so we would welcome that and love to have you join us in that way. But don&#39;t forget, and as always, stay hybrid.</p>]]>
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<p><strong>SHOWNOTES</strong><br>
Why should churches even care about Digital Ministry in 2023?<br>
<a href="https://www.hybridministry.xyz/031" rel="nofollow">https://www.hybridministry.xyz/031</a><br>
VIDEO: Why should churches even care about Digital Ministry in 2023?<br>
<a href="https://www.youtube.com/watch?v=g9rdO5laIUM" rel="nofollow">https://www.youtube.com/watch?v=g9rdO5laIUM</a><br>
VIDEO: Have I already Ruined My Church&#39;s TikTok Account?<br>
<a href="https://www.youtube.com/watch?v=oxBn-p9O-eg" rel="nofollow">https://www.youtube.com/watch?v=oxBn-p9O-eg</a><br>
BARNA EBOOK:<br>
<a href="https://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience" rel="nofollow">https://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience</a><br>
Episode 001:<br>
<a href="https://www.hybridministry.xyz/001" rel="nofollow">https://www.hybridministry.xyz/001</a><br>
BRACKET: <a href="https://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.htmlBRACKET" rel="nofollow">https://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.htmlBRACKET</a> <br>
BRACKET #2: <a href="https://www.downloadyouthministry.com/p/the-big-game-food-bracket/winter/the-big-game-8544.html" rel="nofollow">https://www.downloadyouthministry.com/p/the-big-game-food-bracket/winter/the-big-game-8544.html</a></p>

<p><strong>TIMECODES</strong><br>
00:00-02:46 Intro<br>
02:46-06:43 A Brief One-Year History<br>
06:43-10:03 Year One Podcast Stats <br>
10:03-19:27 What is Hybrid Ministry?<br>
19:27-20:41 Outro</p>

<p><strong>TRANSCRIPT</strong><br>
Nick Clason (00:02):<br>
Hey everyone. Welcome back to another episode of the Hybrid Ministry Show. I am your host, as always, Nick Clason sipping my coffee in my office today out of my, uh, church branded Yeti. I will say this, though, not a big Yeti fan as a coffee connoisseur because the metallic taste of it overrides the notes of coffee. So honestly, I would prefer just drinking out of like one of these types of mugs. So you&#39;re not on YouTube, you&#39;re not seeing all this. You are missing out big time, not probably really, but we are gonna take a little bit of a break. The last two episodes were, uh, video editing episodes. The, the episode after this one will be a Photoshop specific episode. But the reason that we&#39;re taking a little break is because our pilot episode on July 19th, um, and our episode one on July 21st was exactly one year ago from the day that this episode drops, which is July 20th. </p>

<p>Nick Clason (01:04):<br>
So in this episode, we are just going to do, uh, talk about what is hybrid ministry like, the whole basis, the whole, like per the whole name of this podcast is named Hybrid ministry. What is it? Where did it come from? Why do we start this podcast? Do a little year in review, sort of deal. So that&#39;s what&#39;s on the docket for today. Hey, listen, if you are new here or if you are just finding us out, wanna let you know in the show notes. You can find links to YouTube, links to our website, hybrid ministry.xyz. Uh, this will be episode 55. Every single episode will have a link to our episode page, which has a full transcript. That&#39;s something that we provide for you all for a hundred percent free. So go check that out. Also, just follow us on social. We&#39;re on Instagram, we&#39;re on YouTube, and we are on TikTok. </p>

<p>Nick Clason (01:48):<br>
All the links to those in the show notes, because some of those are my personal account at Clay and Nick. Others of those are ministry based accounts, a hybrid ministry. It&#39;s one of those too as an option, but your show notes will have everything that you need. In addition to that, we have a couple freebies right now. We have our free ebook, um, helping you download and get TikTok going completely from scratch. And then we also have free Adobe, uh, pro, uh, transitions that you can use to animate text, to animate videos, um, bounce in like your typical YouTube thing. So go grab those in the show notes and we would love it if you would give us a rating or review or subscribe or a, like, all those things help us get found in search so that more people can learn and know about the difference and the ministry that hybrid is going to make in their world and in their ministry. </p>

<p>Nick Clason (02:39):<br>
So, without any further ado, let&#39;s jump in to the one year celebration episode. Glad to have y&#39;all here. So, like I said, today is the day that this episode drops is July 20th. July 20th is the one year anniversary. You know, when I started this podcast, I had a cohost, his name is Matt, um, and Matt is, uh, one of the smartest marketing brains I&#39;ve ever met. He used to work for, dare to Share if you&#39;re in the ministry world, you&#39;ve probably heard that before. Uh, they&#39;re youth ministry, evangelism centric organization. Then he came to work at the same church that I was working at in Chicago land area. And when we were both working in Chicago land, we started this podcast together. Both of us within the first probably like 10 episodes, um, transitioned to different roles for, for different reasons. And one reason or another, um, I ended up here in dfw, Dallas, Fort Worth, Texas area. </p>

<p>Nick Clason (03:30):<br>
Matt went back out to Colorado, which is home, um, working for a non-church non ministry organization. And because of that, his his ability to record podcasts fell by the wayside. And I became a one man band. And I remember I was moving here, moving to Dallas on the road somewhere in Nowheresville, Oklahoma. And I turned on Colin Cowherd cause I was like, that dude can talk for three hours by himself. And I found that the hardest thing to do. My first episode I recorded it was like 14 minutes. And I was like, how in the world am I gonna do a podcast by myself? Like, this is gonna be mentally exhausting and in a way it is. Don&#39;t get me wrong. Um, so that&#39;s why I I recruited a co-host to start cuz it&#39;s a lot easier to just have a conversation and talk. That being said, I started listening to Colin Coward cuz I saw the writing a little bit on the wall, and I was like, how is he doing this? </p>

<p>Nick Clason (04:24):<br>
What are his kind of tips and tactics? So I tried to lean in and learn some of those things so that if my co-host fell by the wayside, I would still be able to give y&#39;all a podcast. And, uh, I think around episode 11 or 12, I started doing them by myself. And then, um, I would still reference Matt as, you know, a like member of the podcast, but eventually I just stopped and it just became this, the Solo Nick Clason show. So here you go. If you&#39;re, if you&#39;re new and you want to go back to some of those early episodes, you will hear another voice that is my good friend Matt Johnson. Still great friends, just, you know, he doesn&#39;t have time to to record. He&#39;s a new dad, new life out in Colorado, just like we&#39;re building a new life here in Dallas, Texas area. </p>

<p>Nick Clason (05:08):<br>
And so, um, and I never missed a week, um, from when I started until now. We&#39;ve had a lot of life happen. We moved, um, my wife&#39;s mom passed away, my mother-in-law. Um, we went back, you know, had to drive a thousand miles back overnight to get there. Um, when that happened, it wasn&#39;t, um, emergent, but it also wasn&#39;t totally on the radar when we moved here. One of the reasons we moved here was hoping that she could come live with us, um, you know, fighting her cancer diagnosis. Um, but some things progressed faster than we anticipated. And, and all that happened and I started a new job and I&#39;m getting to know a new church and I&#39;m getting, you know, my kids enrolled in a new school. So a lot of new for us. Um, but thank you for being along on the ride with me because in my new role, I am focusing a lot on digital integration and hybrid ministry. </p>

<p>Nick Clason (06:00):<br>
And this podcast is a cathartic outlet for me to talk about what I&#39;m doing. In a lot of episodes, I&#39;ve told you, here&#39;s what I&#39;m doing right now, here&#39;s how it&#39;s going, and here&#39;s the adjustments that I&#39;m making. And while I would be doing those things internally in my head, forcing myself to sit down and explain it to an audience has just been so helpful. And so thank y&#39;all for being along the ride with me. Like I, I&#39;ve told you before, I always want this to be a place where I can just be open and honest. So that is a little bit of just kinda like the brief one year history of where we are. Um, and in, in an attempt to continue to look back just a little bit, I want to give you guys a couple of recap type stats. So let&#39;s dive into this. </p>

<p>Nick Clason (06:44):<br>
All right. So to recap, um, back in December, December was our best downloaded month to date. But then January beat December and then February, beat January and then March, beat February. So they just kept kind of building on itself and then may came and may beat all of those. April took a little bit of a, uh, backseat, um, or I&#39;m sorry, may took a little bit of a backseat to April. Um, April was still the highest. So it, it was like a stair-stepping in December, January, February, March, April, may took a little dip. And then now, uh, I&#39;m recording this in June. Um, it will drop in July and so, um, July might be completely different, but June has far surpassed every month we&#39;ve ever even had. So to those of y&#39;all who are new, those of y&#39;all who are downloading us on a regular basis, welcome, glad to have you, glad to see you. </p>

<p>Nick Clason (07:35):<br>
It&#39;s exciting to be along on the journey. Um, glad to have you with us. The highest downloaded episode ever in the history of this podcast is episode 31. I&#39;ll drop a link to that in the show notes if you wanna go back and listen to it. But we are gonna do just a little bit of a recap of that here in this episode. The episode&#39;s titled, why Should Churches Even Care About Digital Ministry in 20, I think I probably recorded it in 2023 or 2022, I should say. So I probably said, why should churches care about digital ministry in 2022? Um, consequently, and I don&#39;t think that this has any correlation, but consequently, that was also our very first episode that we started posting full, um, video episodes on YouTube as well. So you can go check out my very first YouTube video if you wanna laugh and see how bad it is, I think, and hope we&#39;ve gotten better. </p>

<p>Nick Clason (08:23):<br>
But, um, you know, no promises. I&#39;m not like a professional YouTube editor. Uh, I&#39;m a youth pastor, so I&#39;m doing this all in the margins, all in my spare time. And so, um, there could be more on the horizon, you know? Um, but right now it&#39;s just kinda, uh, slugging it out. That does not count. However, our very first episode on YouTube, which was the, have I already ruined my church&#39;s TikTok account. It&#39;s a video and podcast joint episode that I posted, uh, where we, we released the free ebook, um, with a link to that and the show notes. And so, um, that was literally walking through step-by-step nerding out on how to post a video on your cell phone using the TikTok TikTok app. Now, I will give a caveat and a disclaimer. I&#39;ll drop the episode link to that as well in the show notes, but I wanna let you know that I posted that in December. </p>

<p>Nick Clason (09:12):<br>
And so just like any sort of tech things have changed. And so it may not even be a hundred percent relevant. The the overall premise is right, like a lot of TikTok is the same, but there are still some things that have shifted and even personally some strategy things on my end that have shifted as well. So think you all for being along on the journey. Those are, um, just some kind of recaps. This is our, like I said, our one year anniversary episode. But without any further ado, this is really what I want to get into is I wanna like bring everyone, y&#39;all on the audience level back to the roots of why we do what we do and what this is what, where this all started from. So without any further ado, let&#39;s answer this question. What is hybrid ministry? Okay, what is high ministry? </p>

<p>Nick Clason (10:06):<br>
So back in July last year when we launched podcasts, this idea had been rolling around in my brain for a couple months and, um, I was kicking around ideas of names. The name I settled on was hybrid. I also liked integration. Um, but, but hybrid was really like the one that I thought was really cool. Well, lo and behold, after I decided that name, Barna released an ebook about the future of the hybrid church. And so almost at the same time I launched a podcast or at least started recording bef before I had a few episodes kind of in the hopper before we ever went fully live. Um, and then Barna also released their ebook 40 or some, some, I can&#39;t remember. I&#39;ll drop the link to the Barna ebook in, in the show notes. It&#39;s behind a paywall, but it&#39;s worth it. It&#39;s a, it&#39;s a little over a year old now at this point, but I still go back to and pull a lot of data from it cuz what they&#39;re asking, coming out of the heels of C O V I D, they&#39;re asking what do millennials and Gen Z, what are they looking for in church? </p>

<p>Nick Clason (11:10):<br>
Uh, another thing I&#39;ve done in the last year is I went through a Gen Z Barna CoLab thing. Um, it was a six session zoom thing where they shared some findings about Gen Z, which they are the future generation of our church and our church ministry. And so it&#39;s important, I think to, to inspect what these generations are saying. And so, um, 9%, only 9% of churched Christians back when this, um, hybrid ebook dropped 9% of church Christians, um, wanted a solely digital church option. Okay? And so I think my question, and I remember I had Matt on here, was like, well, well then why are we even exploring this as digital ministry? Aren&#39;t we on the other side of covid? Shouldn&#39;t we go back to what we remember and how things were? The difference was one third of them expressed that some sort of, um, hybrid option would suit them well, and that was only in those that they pulled and that was only in those old enough to be pulled. </p>

<p>Nick Clason (12:19):<br>
So 18 and older at the time. All right, meanwhile, millennials and Gen Z, if you take out just that kind of sub subset of of age demographic, take out some of the older church attenders that were also pulled in this ebook. Millennials and Gen Z are ju this is, this one was the one that got me and this is the one that like really thrust me into starting this podcast. Millennials and Gen Z are just as likely to choose a hybrid option as they are a physical option at 40% for millennials and 42% for Generation Z. So they are just as likely just as interested in a hybrid option as they are in a physical option. And I hear you on the other end, but wait, it&#39;s not the same. We all saw it in Covid and yes, that&#39;s true. And this was one of the conversations that me and Matt had way early on, and it&#39;s that this churches in Covid tried to replicate an in-person experience and a digital option. </p>

<p>Nick Clason (13:16):<br>
And a physical option should be two uniquely different experiences. I hear you again, but wait, I don&#39;t have time to produce that and I get that it&#39;s challenging for sure. I&#39;m on a student ministry staff of three, soon to be four. We&#39;re about to have a year long resident who I&#39;ve worked with before. So we have a little bit of a history, know what he can bring to the table. All that to be said, I dedicate, I don&#39;t know, probably 75% or more of my job responsibilities to digital integration and hybrid ministry. There&#39;s more that I wish and want to be able to do, but I, I also don&#39;t have the time crunch. But what I say is on your staffing level and on your staffing side, it&#39;s really important to make sure that you give someone proper allocation of funds and time, ability to, uh, to go this direction because the, the younger that generations are, the more that this is going to be necessary. </p>

<p>Nick Clason (14:14):<br>
And we&#39;re not trying to replace the physical. That&#39;s my whole point. That&#39;s where the word hybrid comes from. We&#39;re not trying to replace the physical, we&#39;re trying to integrate digital with physical, right? One of my favorite examples of it in our student ministry is we&#39;ll do these like two or three times a year. We&#39;ll do these, uh, brackets where we pit two things against each other and, and they vote and the winner goes on to the next round and they face off against the winner of another matchup. And so we&#39;ll come up with kind of these like arbitrary seatings or whatever. Um, I&#39;ll drop a couple links in the show notes cuz I&#39;ve done a few of these and I&#39;ve posted &#39;em on like download youth ministry, so you can grab it. We&#39;ve got like world&#39;s greatest or um, uh, big game day bracket food challenge. </p>

<p>Nick Clason (14:55):<br>
So you&#39;re picking like the food that you&#39;re gonna have at like your Super Bowl party. But that&#39;s a great example of a hybrid option because all of the voting takes place online on a website or, or in our case, a lot of times on Instagram, but in person it&#39;s also like playing it itself out. So this last year we did serial madness in March, and so we pitted serial matchups against each other. And so we had all the, the matchups up on a big, uh, window that we have with like a bracket taped out. And then we cut out the front of the serial boxes and po uh, pasted like a seed number on each of them. And then as they would win online, we&#39;d move them into our space. So the students would walk in, they&#39;d see the results, but then on Wednesday nights we have these garage door, uh, like bay type things. </p>

<p>Nick Clason (15:42):<br>
And so we have eight different bays. And so that&#39;s eight different matchups for a round of 16. And the base came up and every individual matchup, uh, of cereal was in the base. So they could go in, they could grab the one seed versus 16 seed, put a little milk in it and eat it. That&#39;s an example of taking a digital expression, a digital like moment and means of something and bringing it in to make it hybrid with your in-person. Okay, back in the first episode, we talked about digital openness. And so I just wanna rattle off for you some of these, um, findings from, from the first book. So church adults defined as having high digital openness. Number one, they see the value of attending at least an online service. Number two, they think that churches should use digital resources for spiritual formation slash discipleship purposes. </p>

<p>Nick Clason (16:33):<br>
Post pandemic, they think that churches, uh, should use digital resources for gathering their people to together after the pandemic. They say that either hybrids, so both digital and physical or primarily digital gatherings for church will best fit their lifestyle after the pandemic. And number five, they&#39;re open to attending new kinds of online gatherings that are unfamiliar. What are mold breaking? So these are people that are classified as digitally open. Furthermore, of these options, these were the options that they said would, um, suit them in a hybrid sort of format. So teaching and preaching one-on-one prayer, small groups, worship, prayer, visitation, confession, children&#39;s ministry, youth ministry, adult ministry. Those were, um, highest percentage down to lowest percentage in a cascading list. The thing that was the number one thing was teaching and preaching. So here&#39;s the thing, churches have gathered together to preach and hear the word, and that&#39;s, that&#39;s valuable and scriptural. </p>

<p>Nick Clason (17:34):<br>
That being said, um, I, I can learn just as well. Um, whether I&#39;m sitting my butt in a, a seat looking ahead, listening to a pastor as I can, listening to him on the podcast, what can&#39;t be reproduced, what can&#39;t be replicated in my own experience is praise and worship. Which again, I think that there may be a moment for, uh, figuring out how this works for the next generation in a non, uh, like physical environment. Not replacing it, but supplementing it. But the thing that can&#39;t be replaced for me is community one-on-one relationships, like authentic community with other believers. And some of those things can be done digitally. Zoom groups. We all saw that it leaves something to be desired. I agree if that&#39;s what you&#39;re saying to me on the other side of this camera. However, all that to be said, like the, the teaching pieces can be something that we can offer to people. </p>

<p>Nick Clason (18:27):<br>
It&#39;s the number one, it was the number one rated thing for hybrid options, the delivery of content. CS Lewis has a quote that says, this says theology is all the more important today because there are so many messages being delivered to the home that you need to determine what is actually true. So you can go into one of these mediums and you can present the word, you can give theology, you can teach people theology in podcast form, YouTube videos, short form videos. Lewis made this quote in the 1950s and it rings all the more true today. That&#39;s the crazy thing, right? Is like what he said back in the fifties still brings true almost 80 years later. So because there&#39;s so many messages coming into the home, we need to help teach people what the Bible says. So I say all that to say, and I give you all of that as just a reminder that this is why this matters. </p>

<p>Nick Clason (19:22):<br>
Hybrid ministry matters as an option for churches moving forward. And so, um, I just wanted to give a quick reminder. I just wanted to share it with y&#39;all about, um, why we do what we do, where this whole thing comes from and what the purpose of it all is. Thanks for hanging out. Excited to have you with us. Don&#39;t forget link in the show notes. If you want to, uh, go follow us on YouTube. If you want to grab either of those freebies, uh, downloads, we&#39;re gonna be starting here in this next year. We&#39;re gonna be starting, um, getting our email newsletter going. And so subscribe in and grabbing the ebook or the, um, free transitions for Adobe Premiere Pro. Either one of those will lock you into our email newsletter. We&#39;re gonna start sending some stuff out occasionally. And so one, make sure that you don&#39;t miss that. Hey, if you subscribe to this, you will get this automatically downloaded into your podcast catcher every single Thursday morning at 4:00 AM So if you&#39;re in ministry and you have a Wednesday night deal, you wake up, you get to hear this the next morning after your ministry night. Hopefully it&#39;s just a, a positive encouraging, maybe even sometimes challenging refresher for you. Uh, so we would welcome that and love to have you join us in that way. But don&#39;t forget, and as always, stay hybrid.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 052: What the NBA can teach us about Generation Alpha and the Future for Churches</title>
  <link>https://www.hybridministry.xyz/052</link>
  <guid isPermaLink="false">4f1bed68-907d-40d3-a83c-ba8e40b7e833</guid>
  <pubDate>Thu, 06 Jul 2023 04:00:00 -0500</pubDate>
  <author>Nick Clason</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/4f1bed68-907d-40d3-a83c-ba8e40b7e833.mp3" length="43620330" type="audio/mpeg"/>
  <itunes:episode>052</itunes:episode>
  <itunes:title>What the NBA can teach us about Generation Alpha and the Future for Churches</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Nick Clason</itunes:author>
  <itunes:subtitle>What the NBA can teach us about Generation Alpha and the Future for Churches.
Coach Tibbs, from the New York Knicks is widely considered the least favorable coach to play for, amongst NBA Players. Why is that? And what can we learn from his style? And how do the idea of "Player Coaches" change how we view interacting with Generation Alpha moving forward?</itunes:subtitle>
  <itunes:duration>30:17</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/episodes/4/4f1bed68-907d-40d3-a83c-ba8e40b7e833/cover.jpg?v=1"/>
  <description>&lt;p&gt;What the NBA can teach us about Generation Alpha and the Future for Churches.&lt;br&gt;
Coach Tibbs, from the New York Knicks is widely considered the least favorable coach to play for, amongst NBA Players. Why is that? And what can we learn from his style? And how do the idea of "Player Coaches" change how we view interacting with Generation Alpha moving forward?&lt;/p&gt;

&lt;p&gt;Watch the Video on our YouTube Channel:&lt;br&gt;
&lt;a href="https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g" target="_blank" rel="nofollow noopener"&gt;https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;Hang out on TikTok:&lt;br&gt;
&lt;a href="https://www.tiktok.com/@clasonnick" target="_blank" rel="nofollow noopener"&gt;https://www.tiktok.com/@clasonnick&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;ShowNotes &amp;amp; Transcripts:&lt;br&gt;
&lt;a href="http://www.hybridministry.xyz/053" target="_blank" rel="nofollow noopener"&gt;http://www.hybridministry.xyz/053&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;FREE E-Book:&lt;br&gt;
&lt;a href="https://www.hybridministry.xyz/articles/ebook" target="_blank" rel="nofollow noopener"&gt;https://www.hybridministry.xyz/articles/ebook&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;Instagram:&lt;br&gt;
&lt;a href="http://www.instagram.com/hybridministry" target="_blank" rel="nofollow noopener"&gt;http://www.instagram.com/hybridministry&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;SHOWNOTES&lt;/strong&gt;&lt;br&gt;
NBA Article:&lt;br&gt;
&lt;a href="https://sportsnaut.com/tom-thibodeau-coach-players-least-like-to-play-for/amp/" target="_blank" rel="nofollow noopener"&gt;https://sportsnaut.com/tom-thibodeau-coach-players-least-like-to-play-for/amp/&lt;/a&gt;&lt;br&gt;
6 Things We can Learn:&lt;br&gt;
&lt;a href="https://joinhandshake.com/blog/employers/6-things-gen-z-wants-from-their-job/" target="_blank" rel="nofollow noopener"&gt;https://joinhandshake.com/blog/employers/6-things-gen-z-wants-from-their-job/&lt;/a&gt;&lt;br&gt;
Gen Z Coping Mechanisms:&lt;br&gt;
&lt;a href="https://drive.google.com/file/d/1ra73jZJKw-dxIXxkZZfY-9RF5V0TH4RF/view?usp=sharing" target="_blank" rel="nofollow noopener"&gt;https://drive.google.com/file/d/1ra73jZJKw-dxIXxkZZfY-9RF5V0TH4RF/view?usp=sharing&lt;/a&gt;&lt;br&gt;
Honesty as a Faith Value:&lt;br&gt;
&lt;a href="https://drive.google.com/file/d/1WaZbfMyIZUCUPYIx4joBkMvC2-hoJ-Ez/view?usp=sharing" target="_blank" rel="nofollow noopener"&gt;https://drive.google.com/file/d/1WaZbfMyIZUCUPYIx4joBkMvC2-hoJ-Ez/view?usp=sharing&lt;/a&gt;&lt;br&gt;
Justice Motivated Generation:&lt;br&gt;
&lt;a href="https://drive.google.com/file/d/1wYwsRP3-p5_gExKS0g3L6UDOFhL4H149/view?usp=sharing" target="_blank" rel="nofollow noopener"&gt;https://drive.google.com/file/d/1wYwsRP3-p5_gExKS0g3L6UDOFhL4H149/view?usp=sharing&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;TIMECODES&lt;/strong&gt;&lt;br&gt;
00:00-03:07 Intro&lt;br&gt;
03:07-10:33 Nobody Wants to Play for Tom Thibodeau, why?&lt;br&gt;
10:33-20:26 6 Things we can learn from the Next Generation&lt;br&gt;
20:26-28:25 3 Learnings for us as the Church&lt;br&gt;
28:25- Outro&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;TRANSCRIPT&lt;/strong&gt;&lt;br&gt;
Nick Clason (00:02):&lt;br&gt;
Well, hey everybody. Welcome back to another episode of the Hybrid Ministry podcast. My name is Nick Clason, sipping coffee with you on this beautiful Monday morning. &lt;/p&gt;

&lt;p&gt;Nick Clason (00:17):&lt;br&gt;
And if you're just listening to this, you're missing out cuz you didn't get to see me drink out of my beautiful Ohio mug, which I would, uh, widely consider to be my home state. Anyway, in this episode, I am excited to, uh, talk to you about a, a really weird kind of topic a little bit, uh, but I'm gonna talk to you about my learnings from NBA head coaches and the shift that is happening with the next generation. And so what I mean by that is we are going to dive in a little bit. There was a recent study that came out, um, from the Athletic, uh, I'm a big basketball fan, you guys probably know that about me. Um, there's a big study that came out about the worst coach, the, the coach that the players would least want to play for. And that was fascinating to me because what that signified was that is that coach was a very old school coach. &lt;/p&gt;

&lt;p&gt;Nick Clason (01:09):&lt;br&gt;
What that signified to me was that this means that there is a shifting in the way that people are, are having things be done, and there's a shifting in the way that people want things, frankly, to be done. And so because of that, uh, I wanted to inspect that just a little bit. It's like, what is going on there? So that's what we're gonna be diving into and talking about. But before we do, I just wanna remind you that you can follow me over on YouTube. We have a full YouTube channel with I post daily shorts as well as a weekly podcast, full length video. Um, it's complete with overlays and statistics. And more and more we're diving into statistics and things like that. And so if you hear something of, what was that again, it will more than likely be over on YouTube. Uh, and on that section of the video also, it could, um, if it's not there, it definitely will be over at Hybrid Ministry xyz. &lt;/p&gt;

&lt;p&gt;Nick Clason (02:01):&lt;br&gt;
And for this episode, it's slash 0 5 0 because we are on episode. Can you believe it? Episode 50. Crazy. I know. Um, also wanna remind you that if you would be so kind, we would love a rating, um, or a review, just sign into your Apple Podcast app. If you've been listening for any length of time, it would mean the world to us to have a little review, to hear from the people, uh, about what's helpful, what's beneficial, um, and what you like about this show. Um, and as a token of our appreciation, we will give you our 100% completely free ebook on how to know if you've even ruined your church's TikTok account. By the way, your church probably should be on TikTok. And so if you're not yet, head to the link in the show notes and grab your 100% completely free ebook unknowing if you have ruined your church's TikTok account. &lt;/p&gt;

&lt;p&gt;Nick Clason (02:56):&lt;br&gt;
But without any further ado, let's dive into what I have learned from NBA head coaches about the upcoming shifting and new generation that's upon us. So what have we learned from the NBA and their head coaches? Like I said, big basketball fan basketball nut over here. And so there was a recent survey done. It was a player survey. They surveyed, um, as many players as they could, I think something like 500 players. Um, and they asked was the coach that you would mo least like to play for and the overwhelming winner. And in that response was, um, Tom Tebeau of the New York Knicks. And so if you're not a basketball person, lemme try to paint the picture for Tibs. He's sort of this rough and tumble like old school kind of player. Um, uh, a good example of this, like a reason why is there is a guy drafted a couple years ago. &lt;/p&gt;

&lt;p&gt;Nick Clason (03:50):&lt;br&gt;
I'm a I'm, I'm personally have an affinity for him because he's from the University of Dayton, which again, I would, I would widely consider Dayton, Ohio, Cincinnati, Ohio, that sort of like southwest Ohio region, my hometown. I lived there for, uh, more than half of my life, my wife born and raised there. And so that also helped kind of tie my roots back to there. Anyway, Obi Toppin was a player who played for the University of Dayton. He was drafted to the New York Knicks and Tom Tido or, uh, nicknamed Tibs doesn't play rookies. Like he just doesn't. And so what's funny is Tido had really big and good success, uh, over in Chicago. Uh, you might remember Derek Rose, he was an mvp. Uh, rose played for tdo. Well, a couple years back when they drafted Obie Toin, he had Rose who's like the ghost of himself cuz he's had like multiple knee surgeries. &lt;/p&gt;

&lt;p&gt;Nick Clason (04:40):&lt;br&gt;
Uh, and Taj Gibson, who's like just this older mid thirties player and those guys are getting all of the playing time. Tdo often plays his players, uh, upwards of 40 something minutes and there's only 48 minutes available in a basketball game. And so he really just like locks in on his, the players that he likes and drives them hard into the ground and they just play a lot. Now you might be thinking like if you want playing time, isn't tid the guy? And yeah, that may be the case, but in recent years, N B A players have taken on more of a, uh, slower approach and a little bit more of like a self-care type approach. Kawhi Leonard has made this famous, he, uh, was traded away from the Spurs because he, he wasn't recovering fast enough because he needed more time to help heal his body. &lt;/p&gt;

&lt;p&gt;Nick Clason (05:29):&lt;br&gt;
In fact, Kawhi Leonard, uh, does these things where he, uh, and it is made famous by him, but now a lot of players do it. It's called load management. And so if there's like a back to back game where like they play one night and they also play the next night, he won't play the next night, um, just to preserve and take care of his body to make sure that one, he's fresh for himself, but two, that he's fresh for the playoffs. See, with Tom Tipo, almost all that stuff is out the door. And in the, in the nineties the nba, there was sort of this mentality, this like bad boys' mentality. Like you, you gotta like get in there, be rough and tumble. Uh, they, they refereed the game very differently. You could be a lot more aggressive and dramatic with your contact and the way that you played. &lt;/p&gt;

&lt;p&gt;Nick Clason (06:14):&lt;br&gt;
And I just, I say all that to say is that Tom Thibodaux will be a great coach, I think in that era, the Bad Boys era of 1990s basketball with the Detroit Piston and Joe Dumars and Isaiah Thomas and Bill Lamb beer and Dennis Rodman of the Chicago Bulls. But it's 2023 now and the game has changed and it's a much more fluid offensive game. I mean, if you're, again, if you're a basketball person, hang with me if you're not. Cuz we're gonna get to some of the implications of this cuz this is the only like real basketball section right here. But like the, the New Age Warriors, they have completely changed the game. And they don't even run with a traditional center like Draymond Green, who's only like six foot eight, six foot nine. Draymond Green is running their, uh, center position, their tallest player on the floor, and they have five guys out who can all shoot. &lt;/p&gt;

&lt;p&gt;Nick Clason (07:00):&lt;br&gt;
You got like Clay Thompson and Steph Curry and Andrew Wiggins and Jordan Poole and all these guys with Draymond in the middle, the only guy who really can't shoot, but he's short and he's helping facilitate and kicking the ball all to all these places and it's much more fluid. And what's interesting is that you got their coach, Steve Kerr, who came in and completely reinvented and, and brought the game to the way that the players wanted it to be. Now if you're sitting here listening and you're a church leader, you're a pastor or you're a business owner, you're thinking, well that generation, like they need this next generation. They need to chill out. They need to stop being so, uh, soft and needing things their way. And here's the the thing I would just say to you like, yes, maybe that is true if they come to work for you and your business, but what do we see? &lt;/p&gt;

&lt;p&gt;Nick Clason (07:47):&lt;br&gt;
What, like look around post covid, look at every like donut shop, every drive through every burger place. Like people are not coming back to work. Why? It's not because they don't want to. It's not actually, it probably is because they don't want to, right? But it's not cuz they don't wanna work, they just don't wanna work there. They don't wanna work for you. They want to work for themselves and make money. I recently heard a podcast of this, a 19 year old kid who's out on TikTok making millions and billions of dollars and thousands and thousands of followers, and he will probably never go flip a burger over at Burger King. And so while we can be like those kids, they need to learn this, this, and this, they're not learning that in a traditional workplace. They're out there hacking it for themselves. And so here's the thing, if you are a church leader specifically, or a business owner, you have this generation who's out here kind of paving their own way, hacking it for themselves. &lt;/p&gt;

&lt;p&gt;Nick Clason (08:48):&lt;br&gt;
If you want that generation a part of your organization, you can't be like the nba, uh, or you can't be like Tom Tito of the nba where you just keep doing it your own way because that's the way you've always done it, right? In fact, you need to shift your thinking to start figuring out how you can accommodate that generation. Not because the church is about serving and self, self-serving and and selfishness and all, not, it's not about those things, I get it. But if you are a follower of Jesus, you have a mandate to reach every generation with the message and the gospel of Jesus Christ. And that includes generation Z. And by the way, soon to be generation alpha, who is already starting to graduate into our youth ministry next Sunday, we promote our fifth graders into our sixth grade and fifth grade is not considered Generation Z. &lt;/p&gt;

&lt;p&gt;Nick Clason (09:42):&lt;br&gt;
They're considered generation alpha. So what that means is our, our current youth ministry and current college and young adult ministry that is Gen Z. So pastor, if you're still trying to figure out how to reach millennials, I'm a millennial. I'm mid thirties. Like they're already the majority of our workforce. They are our current parents of younger kids. You need to start figuring out if you wanna reach younger generations. It has shifted. And Gen Z has a very different mindset than a millennial. It can be similar in some ways, but it is different. And so what can we learn? What has the NBA shown us? So I, I came across an article about six things that Generation Z is looking for in their next workplace. So let's power through those different six things and take a look at what we can learn from them. &lt;/p&gt;

&lt;p&gt;Nick Clason (10:34):&lt;br&gt;
All right? So this is article, it's from Handshake blog. I'll throw the link in the show notes. I thought it was interesting. I'm gonna give them the credit for all of this cuz they did all the work on it. But I just wanted to provide a little bit of commentary cuz we're not a workplace like employment podcast, we're a ministry podcast. So I, I would say if you're a pastor or church leader listening to this, there are two ways to kind of think about this way. Number one is think about this from the generations of people that are a part of your ministry. But way number two is think about this from the people that you employ at your church. If you want to grow younger and have younger people, younger congregation and younger staff specifically, and particularly younger staff, I want to encourage you to think about it this way. &lt;/p&gt;

&lt;p&gt;Nick Clason (11:18):&lt;br&gt;
So number one, generations Z is looking for compensation that affords work life balance. 70% of Gen Z survey respondents say that pay and or compensation is the most important factor again, right? Let's look back to our NBA analogy. Kawhi Leonard doesn't wanna play all 82 regular season games. He wants to play in the playoffs. No, granted, he doesn't even play in the playoffs anymore. If you're not a basketball person, you don't get that reference, but that's another conversation for another day. But the reality is Gen Z is looking for a better work-life balance. They've looked at their older millennials, gen X parents, grandparents, whoever working in the workforce, and they don't wanna work that 40 hour a week grind. If you spend any amount of time on social media or TikTok, you see people saying like, make six figures in like five hours a day of work. &lt;/p&gt;

&lt;p&gt;Nick Clason (12:09):&lt;br&gt;
Like that is the major hook out there because that's what people want. Is it realistic? I don't know. I think a lot of those things probably require a lot of work and at least a lot of like hustle on the front end. But the reality is they're looking for something that will help serve them to live a more full life. Not because they're lazy, not because they don't wanna work, but because they realize that it's not all about work. The other thing, the second thing is that they want clarity into career paths and internal mobility options. 71% of respondents expect to be promoted between six months to a year and a half. 64% attend career events to ensure that there are growth and development opportunities. What does this mean for a church? Well first of all, if you're employing them at a church, they wanna look around and see if there's ways to move up. &lt;/p&gt;

&lt;p&gt;Nick Clason (12:56):&lt;br&gt;
What do most churches do? Most churches don't have ways to move up. In fact, one of the times I left one of my jobs is I was, me and the senior pastor, we were the only two full-time pastors on staff. And I looked around and I said, there is no way that I'll ever get a chance to move up here. Like it. We have to hire like an adult discipleship pastor. We'll have to hire, um, an executive pastor. We'll have to hire, um, a college ministry, uh, pastor or associate. Like, I will not get a chance to move up until we make several other hires. And, and at the trajectory at that point, I had been working there for five years. I was like, that is not going to happen anytime soon. And the same, I would say is gonna be true of generation Z in working for your church, but also attending your church. &lt;/p&gt;

&lt;p&gt;Nick Clason (13:43):&lt;br&gt;
How, where can they insert themselves into leadership? If leadership is only reserved for old people, old, like of a certain ethnicity, people maybe like look around at your leadership board. What is the youngest elder that you have? The, there's a stat out there. I don't know where it's from so I can't credit it, but, um, I think it might be from like some church growth type stuff. They say that a church congregation generally is within 10 years on either side of the senior pastor's age. So if you have a 55 year old senior pastor, you are most well-positioned to reach 45 to 65 year olds. Think about that. Now, how are you gonna reach a 25 year old? Well, that's a youth pastor's job. Not really. A youth pastor's job is to help serve the kids of the 45 to 65 year olds that are being brought to the church in most cases. &lt;/p&gt;

&lt;p&gt;Nick Clason (14:37):&lt;br&gt;
And that's, you know, 11 to 18 year olds, not 25 year olds. Well, we'll make him be in charge of college ministry too. A that's a gigantic job. I'll tell you that as a youth pastor. But b uh, oftentimes I heard this analogy one time. Um, my, my, a friend of mine, he worked for GE and he said that GE used to be in the dishwasher business and they gave cheap, crappy dishwashers to, uh, apartment complexes. Like they struck a deal and they just, they, they served the majority of apartment complexes and they were GE dishwashers and they sucked. He said, and he said they always broke. And he said because of that, because most people would start out in their first apartment with a crappy GE dishwasher, they all had a bad taste of GE because all their dishwashers broke. And he said, is that what's going on in college ministry? &lt;/p&gt;

&lt;p&gt;Nick Clason (15:27):&lt;br&gt;
They get the bottom of the barrel, the lowest rung they don't often get, um, like their own minister or like paid full-time staff person or anything like that. And if they do get a paid person, it's like a very, very part-time person who's basically a glorified small group leader. Is that why young people are leaving the church in droves because they're getting the lowest wrong bottom of the barrel? And why do they get that? Probably because they're the least, uh, generous in contributions in giving. And so, I hate to say this, but if churches are looking like an ROI thing, like the lowest ROI from like financial gifts is coming from the young adult ministry. That being said, they're the future of your church. So if you don't find a way to invest in them, they're not gonna be there in the years to come when the 45 to 65 to 75 to 85 year olds are no longer living in your church and, and giving in your church. &lt;/p&gt;

&lt;p&gt;Nick Clason (16:18):&lt;br&gt;
So how are you gonna reach and help pro promote and provide inroads for that generation to promote up into leadership? The third thing is they're looking for a modernized approach to benefits with an emphasis on flexibility and mental health. This goes with what we've been talking about a little bit before. 73% of survey respondents said that benefits is the number one reason why they would stick with an employer. Healthcare is the most important benefit of that. Um, according to 76% of the respondents and 73% said that they are looking for a flexible schedule. I would say that that flexible schedule piece, that's where this hybrid idea comes from, right? Like one of the main things about this hybrid kind of ministry in-person and digital is flexibility. Can we provide flexibility in how people can grow in their faith? Number four, they're looking for community culture and collaboration, even in remote settings. &lt;/p&gt;

&lt;p&gt;Nick Clason (17:15):&lt;br&gt;
Strong peer relationship. 63% say, um, feeling a part of the organization and 57% are key early reasons why early talent would choose to stay with an employer. Does your, does your church offer younger generations? Community culture and collaboration? If you're set up, like most churches, you offer a program, Hey, we got the young adult college ministry, it meets on Sunday morning during the second service. So that there it is, right? And does that community actually act like a community? Those are the questions I think that we as church leaders should be asking ourselves. Number five, um, committing publicly to diversity, equity, inclusion and belonging. 55% of respondents say that a commitment to D E I B um, is extremely important when evaluating an employer. They're looking for diversity, equity, inclusion, and belonging. That's really valuable to Generation Z. So again, I'll say, look at your board. &lt;/p&gt;

&lt;p&gt;Nick Clason (18:20):&lt;br&gt;
Go to your staff page. Is there diversity, diversity? Is there equity? Is there inclusion? Is their belonging shown there? If not, they're going to be looking for a church staff or church leadership that embraces those values. And then finally, number six, accountability. Actually, lemme go back before I say that. Uh, I had a, uh, an intern a couple years ago at church and diversity was really important to him. And we tried really, really hard to hire this kid. He was a, he was a stud man, he was a rockstar. And, um, he his like number one or number two, knock on knock, wanting to come to our church. Uh, one, he was from la we were in Chicago. So like, that was a big one. But the number one a or maybe even more than that, but he wouldn't say it or I mean, he, he was honest with us. &lt;/p&gt;

&lt;p&gt;Nick Clason (19:09):&lt;br&gt;
But, uh, the other thing he was like, just basically saying was like, there is no diversity here. Um, and he was like, and I don't mean diversity with door greeters and people on the platform, I mean diversity in leadership. And I mean, it was a profound statement and one that honestly, I don't even know that that trickled up to upper level leadership. Like I don't know if that, that that phrase ever got there, but the reality of it is like, that's what he was looking for and he didn't see it and he didn't see a path forward to it. And we lost out on an amazing, talented, you know, kid. So that's just another example. All right, number six, accountability on the environment, sustainability and social responsibility. 70% of generations, these survey respondents, they attend career events to ensure the role and responsibilities aligned with their interests and values. &lt;/p&gt;

&lt;p&gt;Nick Clason (20:01):&lt;br&gt;
51% attend to ensure that the company aligns with their interests and values. So these are the things that matter to them and these are the things that they're looking for, yes, in workplaces. So if they wanna work at your church, but also in organizations that they're gonna choose to attach themselves to. So with that being said, I have three kind of takeaways, three learnings I think that are important for us as a church to understand and to explore. Let's dive in. Learning. Number one, 51% of generations, these say that their ultimate goal in life is happiness. Now, before you're like, that's not what a Christian's goal should be, I agree with you. Uh, I agree that a Christian's goal should be love and joy and peace, patience, and the fruits of the spirit. But if our target audience is saying that over half of them are looking for happiness, how are we going to help facilitate some of that for them? &lt;/p&gt;

&lt;p&gt;Nick Clason (20:55):&lt;br&gt;
Listen to some of these things too. A lot of this is, uh, from survey from Barna, um, of people, generation Z and some of their coping mechanisms. Okay? So just think about this in light of your church, and I'm not, I'm not giving commentary or creating like a, a roadmap or a like thing that you should do as a result of this. This is more just interesting coping mechanisms, the way that Generation Z is choosing to spend their time. So, um, the most common coping mechanisms are connected with non-family members at 45% connected with family 20%, and with music at 18%. So here are some of their quotes, TikTok, they're people feeling the same way as me, the ma, and that makes me feel less lonely. Um, another one, I will disappear into a world of my own, whether one I make myself or one that has already been created already, like books, shows or games doing one of my hobbies such as writing or violin, a good beat and a song I find solace in social media. &lt;/p&gt;

&lt;p&gt;Nick Clason (22:01):&lt;br&gt;
I like to be alone sometimes because it's peaceful and it's zen to me. I like to have conversations with the important people in my life by opening up to them, I receive positive affirmation, validation that I am not alone. I like to do comforting activities, reading fantasy books. I like to imagine myself as the main character because they're usually the ones with the perfect life. Sitting down to a single player game with a good story, looking in the mirror and saying, affirmations, getting on my bike and going for a ride. I like to send memes to my friends and then we will discuss them sleeping until the loneliness goes away. I watch videos of concerts on my phones playing with my many pets. They are my world. Those are some of the most common coping mechanisms out of generation Z. And I just wonder if we read those as older church leaders and think those sound ridiculous, maybe. But how are we showing up in some of these ways for our younger attenders that we're looking to reach and have be a part of our church? &lt;/p&gt;

&lt;p&gt;Nick Clason (23:13):&lt;br&gt;
Uh, idea number two that I think we as church should be, uh, at least aware of is honesty is one of the most important things as it pertains to generation Z, especially teenagers, but generation Z as a whole. I mean, we saw that right in that handshake art they want not only good pay, but they want transparency in pay. Like that is what's most important. So in a recent Barna study, um, these five categories we're given to, to Gen Z and to teenagers about what's important, what what, um, traits are important as it pertains to belief. And those were being correct, being knowledgeable, being open to new ideas, being curious, and being honest. The number one far and away, um, area that was most important was being honest. So we have, uh, broken down different categories, all of Gen Z teenagers and young adults. So I'm gonna read to you the, the statistics of each of those from those three categories. &lt;/p&gt;

&lt;p&gt;Nick Clason (24:19):&lt;br&gt;
So in being correct, only 8% of all of Gen Z cared about it. 6% of teens cared about it, and 9% of young adults cared about it being knowledgeable. 21% of the entire scope of Gen Z cared about it. 16% of teens cared about it, and 24% of young adults cared about it being open to new ideas. 28% of Gen Z cared about it. 29% of teenagers cared about it, and 28% of young adults cared about it being curious. 11% of Gen Z cared about it. 7% of teenagers cared about it, and 13% of young adults cared about it. But being honest, 32% of Gen Z cared about it. 41% of teenagers cared about it, and 25% of young adults cared about being honest. Honesty with one's belief is of utmost importance to Gen Z and specifically and especially to teenagers. So how can we create an environment in our organizations, in our churches that are more open and more honest? &lt;/p&gt;

&lt;p&gt;Nick Clason (25:14):&lt;br&gt;
The final area that I think that matters for churches is that churches, uh, or, um, gen Z young adults, they care about justice, they care about equality, they care about diversity. So some of the top ways that churches can address injustice, this is what, um, justice motivated, justice oriented and justice neutral generation Z um, categorizes said, all right, so they said that, uh, encouraging people to address injustice, 31% of justice motivated 28% of justice oriented and 18% of justice neutral said that the number one way that people could, um, address this was to simply walk into it, right? Go towards the injustice, the top ways that the church can do it. Other, other, like options that were given to them in the survey were by advocating for meaningful change, by welcoming people into a local church, by creating relationships with people who are experiencing injustice. &lt;/p&gt;

&lt;p&gt;Nick Clason (26:17):&lt;br&gt;
And by teaching that the Bible encourages special kindness to people who are experiencing injustice. So again, of those last four, the one that was most highly selected was simply by addressing it. So church leaders, church social media people, youth pastors, whoever's listening to this, the generation that's not a part of your church is mostly looking for you to address areas of injustice. I know that it's a difficult area to wade into. I know that it's polarizing. I know that it can get political and you can tick off some of the 65 year old members who sit all day and watch, um, news media and they'll tell you that this is an agenda from the left or an agenda from the right. But the reality is this is what's important to our younger congregate congregants and congregation members. So what are we gonna do? How are we gonna reach them and honesty and openness and justice motivation and helping them experience, um, what they would view as happiness. &lt;/p&gt;

&lt;p&gt;Nick Clason (27:26):&lt;br&gt;
Like these are the things that they are looking for. How can we as a church lean into this and help create the types of environments that these types of people go to? Because if we're not careful, we're gonna become like Tom Tido, head coach of the New York Knicks, who's outta touch, who no one wants to play for, and no one wants to go be a part of the team. Like literally the majority of the NBA players don't want to go play for him. Is that the way that younger generations, young adults and Gen Z is looking at your church and your church right now? I'm just gonna be honest, your church can get away with keeping on doing things the way that they've always been done because the majority of the people that you off or a pastor, uh, senior pastor are gonna surround themselves with are going to be the people that say it and do it, and are okay with the way that things have always been done. &lt;/p&gt;

&lt;p&gt;Nick Clason (28:21):&lt;br&gt;
And that may work for you for the next five or 10 years. But what about in 10, 15, 20 years when Generation Z is no longer 1920, but they're 25 30 and they've, they haven't been in your church for the last 10 years because you haven't done anything to help reach them and they're off experiencing faith in some other community in some other way. See, here's the reality. Gen Z is not out on Jesus. They are out on institutionalized faith and religion. And I think it's because of some of these reasons. I hope you found this episode helpful. I know in a a few ways it stepped on my toes. I just wanna encourage you, don't give up, keep leaning in the, the, the next generation needs you. And if you are the only person in your church advocating for hybrid, remember that is the value of the next generation. &lt;/p&gt;

&lt;p&gt;Nick Clason (29:14):&lt;br&gt;
We, and you and I, we may not have all the answers and that's okay. But what we are doing is we are trying our best to figure out the best way to create flexibility, honesty, co coping mechanisms, justice-oriented content that's going to help make our church one that a younger person is at least aware of and at least excited about being a part of. Thanks so much for hanging in there. Love to have you part of this journey. Make sure you head to the, uh, uh, show notes for, uh, full transcripts of this, uh, show notes, links, resources, all that type of stuff. I'll have some of those, those graphs and the stats that I've mentioned. All of that is available in the show notes. Go ahead there, leave a rating or a review. We would love to talk with you, love to see you over on YouTube or on my TikTok. But until next time, and as always, stay hybrid. &lt;/p&gt;
</description>
  <itunes:keywords>NBA, Tom Thibodeau, Knicks, Gen Alpha, Generation Alpha, Gen Z, Generation Z, Churches, Pastor, Church Growth</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>What the NBA can teach us about Generation Alpha and the Future for Churches.<br>
Coach Tibbs, from the New York Knicks is widely considered the least favorable coach to play for, amongst NBA Players. Why is that? And what can we learn from his style? And how do the idea of &quot;Player Coaches&quot; change how we view interacting with Generation Alpha moving forward?</p>

<p>Watch the Video on our YouTube Channel:<br>
<a href="https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g" rel="nofollow">https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g</a></p>

<p>Hang out on TikTok:<br>
<a href="https://www.tiktok.com/@clasonnick" rel="nofollow">https://www.tiktok.com/@clasonnick</a></p>

<p>ShowNotes &amp; Transcripts:<br>
<a href="http://www.hybridministry.xyz/053" rel="nofollow">http://www.hybridministry.xyz/053</a></p>

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<p><strong>SHOWNOTES</strong><br>
NBA Article:<br>
<a href="https://sportsnaut.com/tom-thibodeau-coach-players-least-like-to-play-for/amp/" rel="nofollow">https://sportsnaut.com/tom-thibodeau-coach-players-least-like-to-play-for/amp/</a><br>
6 Things We can Learn:<br>
<a href="https://joinhandshake.com/blog/employers/6-things-gen-z-wants-from-their-job/" rel="nofollow">https://joinhandshake.com/blog/employers/6-things-gen-z-wants-from-their-job/</a><br>
Gen Z Coping Mechanisms:<br>
<a href="https://drive.google.com/file/d/1ra73jZJKw-dxIXxkZZfY-9RF5V0TH4RF/view?usp=sharing" rel="nofollow">https://drive.google.com/file/d/1ra73jZJKw-dxIXxkZZfY-9RF5V0TH4RF/view?usp=sharing</a><br>
Honesty as a Faith Value:<br>
<a href="https://drive.google.com/file/d/1WaZbfMyIZUCUPYIx4joBkMvC2-hoJ-Ez/view?usp=sharing" rel="nofollow">https://drive.google.com/file/d/1WaZbfMyIZUCUPYIx4joBkMvC2-hoJ-Ez/view?usp=sharing</a><br>
Justice Motivated Generation:<br>
<a href="https://drive.google.com/file/d/1wYwsRP3-p5_gExKS0g3L6UDOFhL4H149/view?usp=sharing" rel="nofollow">https://drive.google.com/file/d/1wYwsRP3-p5_gExKS0g3L6UDOFhL4H149/view?usp=sharing</a></p>

<p><strong>TIMECODES</strong><br>
00:00-03:07 Intro<br>
03:07-10:33 Nobody Wants to Play for Tom Thibodeau, why?<br>
10:33-20:26 6 Things we can learn from the Next Generation<br>
20:26-28:25 3 Learnings for us as the Church<br>
28:25- Outro</p>

<p><strong>TRANSCRIPT</strong><br>
Nick Clason (00:02):<br>
Well, hey everybody. Welcome back to another episode of the Hybrid Ministry podcast. My name is Nick Clason, sipping coffee with you on this beautiful Monday morning. </p>

<p>Nick Clason (00:17):<br>
And if you&#39;re just listening to this, you&#39;re missing out cuz you didn&#39;t get to see me drink out of my beautiful Ohio mug, which I would, uh, widely consider to be my home state. Anyway, in this episode, I am excited to, uh, talk to you about a, a really weird kind of topic a little bit, uh, but I&#39;m gonna talk to you about my learnings from NBA head coaches and the shift that is happening with the next generation. And so what I mean by that is we are going to dive in a little bit. There was a recent study that came out, um, from the Athletic, uh, I&#39;m a big basketball fan, you guys probably know that about me. Um, there&#39;s a big study that came out about the worst coach, the, the coach that the players would least want to play for. And that was fascinating to me because what that signified was that is that coach was a very old school coach. </p>

<p>Nick Clason (01:09):<br>
What that signified to me was that this means that there is a shifting in the way that people are, are having things be done, and there&#39;s a shifting in the way that people want things, frankly, to be done. And so because of that, uh, I wanted to inspect that just a little bit. It&#39;s like, what is going on there? So that&#39;s what we&#39;re gonna be diving into and talking about. But before we do, I just wanna remind you that you can follow me over on YouTube. We have a full YouTube channel with I post daily shorts as well as a weekly podcast, full length video. Um, it&#39;s complete with overlays and statistics. And more and more we&#39;re diving into statistics and things like that. And so if you hear something of, what was that again, it will more than likely be over on YouTube. Uh, and on that section of the video also, it could, um, if it&#39;s not there, it definitely will be over at Hybrid Ministry xyz. </p>

<p>Nick Clason (02:01):<br>
And for this episode, it&#39;s slash 0 5 0 because we are on episode. Can you believe it? Episode 50. Crazy. I know. Um, also wanna remind you that if you would be so kind, we would love a rating, um, or a review, just sign into your Apple Podcast app. If you&#39;ve been listening for any length of time, it would mean the world to us to have a little review, to hear from the people, uh, about what&#39;s helpful, what&#39;s beneficial, um, and what you like about this show. Um, and as a token of our appreciation, we will give you our 100% completely free ebook on how to know if you&#39;ve even ruined your church&#39;s TikTok account. By the way, your church probably should be on TikTok. And so if you&#39;re not yet, head to the link in the show notes and grab your 100% completely free ebook unknowing if you have ruined your church&#39;s TikTok account. </p>

<p>Nick Clason (02:56):<br>
But without any further ado, let&#39;s dive into what I have learned from NBA head coaches about the upcoming shifting and new generation that&#39;s upon us. So what have we learned from the NBA and their head coaches? Like I said, big basketball fan basketball nut over here. And so there was a recent survey done. It was a player survey. They surveyed, um, as many players as they could, I think something like 500 players. Um, and they asked was the coach that you would mo least like to play for and the overwhelming winner. And in that response was, um, Tom Tebeau of the New York Knicks. And so if you&#39;re not a basketball person, lemme try to paint the picture for Tibs. He&#39;s sort of this rough and tumble like old school kind of player. Um, uh, a good example of this, like a reason why is there is a guy drafted a couple years ago. </p>

<p>Nick Clason (03:50):<br>
I&#39;m a I&#39;m, I&#39;m personally have an affinity for him because he&#39;s from the University of Dayton, which again, I would, I would widely consider Dayton, Ohio, Cincinnati, Ohio, that sort of like southwest Ohio region, my hometown. I lived there for, uh, more than half of my life, my wife born and raised there. And so that also helped kind of tie my roots back to there. Anyway, Obi Toppin was a player who played for the University of Dayton. He was drafted to the New York Knicks and Tom Tido or, uh, nicknamed Tibs doesn&#39;t play rookies. Like he just doesn&#39;t. And so what&#39;s funny is Tido had really big and good success, uh, over in Chicago. Uh, you might remember Derek Rose, he was an mvp. Uh, rose played for tdo. Well, a couple years back when they drafted Obie Toin, he had Rose who&#39;s like the ghost of himself cuz he&#39;s had like multiple knee surgeries. </p>

<p>Nick Clason (04:40):<br>
Uh, and Taj Gibson, who&#39;s like just this older mid thirties player and those guys are getting all of the playing time. Tdo often plays his players, uh, upwards of 40 something minutes and there&#39;s only 48 minutes available in a basketball game. And so he really just like locks in on his, the players that he likes and drives them hard into the ground and they just play a lot. Now you might be thinking like if you want playing time, isn&#39;t tid the guy? And yeah, that may be the case, but in recent years, N B A players have taken on more of a, uh, slower approach and a little bit more of like a self-care type approach. Kawhi Leonard has made this famous, he, uh, was traded away from the Spurs because he, he wasn&#39;t recovering fast enough because he needed more time to help heal his body. </p>

<p>Nick Clason (05:29):<br>
In fact, Kawhi Leonard, uh, does these things where he, uh, and it is made famous by him, but now a lot of players do it. It&#39;s called load management. And so if there&#39;s like a back to back game where like they play one night and they also play the next night, he won&#39;t play the next night, um, just to preserve and take care of his body to make sure that one, he&#39;s fresh for himself, but two, that he&#39;s fresh for the playoffs. See, with Tom Tipo, almost all that stuff is out the door. And in the, in the nineties the nba, there was sort of this mentality, this like bad boys&#39; mentality. Like you, you gotta like get in there, be rough and tumble. Uh, they, they refereed the game very differently. You could be a lot more aggressive and dramatic with your contact and the way that you played. </p>

<p>Nick Clason (06:14):<br>
And I just, I say all that to say is that Tom Thibodaux will be a great coach, I think in that era, the Bad Boys era of 1990s basketball with the Detroit Piston and Joe Dumars and Isaiah Thomas and Bill Lamb beer and Dennis Rodman of the Chicago Bulls. But it&#39;s 2023 now and the game has changed and it&#39;s a much more fluid offensive game. I mean, if you&#39;re, again, if you&#39;re a basketball person, hang with me if you&#39;re not. Cuz we&#39;re gonna get to some of the implications of this cuz this is the only like real basketball section right here. But like the, the New Age Warriors, they have completely changed the game. And they don&#39;t even run with a traditional center like Draymond Green, who&#39;s only like six foot eight, six foot nine. Draymond Green is running their, uh, center position, their tallest player on the floor, and they have five guys out who can all shoot. </p>

<p>Nick Clason (07:00):<br>
You got like Clay Thompson and Steph Curry and Andrew Wiggins and Jordan Poole and all these guys with Draymond in the middle, the only guy who really can&#39;t shoot, but he&#39;s short and he&#39;s helping facilitate and kicking the ball all to all these places and it&#39;s much more fluid. And what&#39;s interesting is that you got their coach, Steve Kerr, who came in and completely reinvented and, and brought the game to the way that the players wanted it to be. Now if you&#39;re sitting here listening and you&#39;re a church leader, you&#39;re a pastor or you&#39;re a business owner, you&#39;re thinking, well that generation, like they need this next generation. They need to chill out. They need to stop being so, uh, soft and needing things their way. And here&#39;s the the thing I would just say to you like, yes, maybe that is true if they come to work for you and your business, but what do we see? </p>

<p>Nick Clason (07:47):<br>
What, like look around post covid, look at every like donut shop, every drive through every burger place. Like people are not coming back to work. Why? It&#39;s not because they don&#39;t want to. It&#39;s not actually, it probably is because they don&#39;t want to, right? But it&#39;s not cuz they don&#39;t wanna work, they just don&#39;t wanna work there. They don&#39;t wanna work for you. They want to work for themselves and make money. I recently heard a podcast of this, a 19 year old kid who&#39;s out on TikTok making millions and billions of dollars and thousands and thousands of followers, and he will probably never go flip a burger over at Burger King. And so while we can be like those kids, they need to learn this, this, and this, they&#39;re not learning that in a traditional workplace. They&#39;re out there hacking it for themselves. And so here&#39;s the thing, if you are a church leader specifically, or a business owner, you have this generation who&#39;s out here kind of paving their own way, hacking it for themselves. </p>

<p>Nick Clason (08:48):<br>
If you want that generation a part of your organization, you can&#39;t be like the nba, uh, or you can&#39;t be like Tom Tito of the nba where you just keep doing it your own way because that&#39;s the way you&#39;ve always done it, right? In fact, you need to shift your thinking to start figuring out how you can accommodate that generation. Not because the church is about serving and self, self-serving and and selfishness and all, not, it&#39;s not about those things, I get it. But if you are a follower of Jesus, you have a mandate to reach every generation with the message and the gospel of Jesus Christ. And that includes generation Z. And by the way, soon to be generation alpha, who is already starting to graduate into our youth ministry next Sunday, we promote our fifth graders into our sixth grade and fifth grade is not considered Generation Z. </p>

<p>Nick Clason (09:42):<br>
They&#39;re considered generation alpha. So what that means is our, our current youth ministry and current college and young adult ministry that is Gen Z. So pastor, if you&#39;re still trying to figure out how to reach millennials, I&#39;m a millennial. I&#39;m mid thirties. Like they&#39;re already the majority of our workforce. They are our current parents of younger kids. You need to start figuring out if you wanna reach younger generations. It has shifted. And Gen Z has a very different mindset than a millennial. It can be similar in some ways, but it is different. And so what can we learn? What has the NBA shown us? So I, I came across an article about six things that Generation Z is looking for in their next workplace. So let&#39;s power through those different six things and take a look at what we can learn from them. </p>

<p>Nick Clason (10:34):<br>
All right? So this is article, it&#39;s from Handshake blog. I&#39;ll throw the link in the show notes. I thought it was interesting. I&#39;m gonna give them the credit for all of this cuz they did all the work on it. But I just wanted to provide a little bit of commentary cuz we&#39;re not a workplace like employment podcast, we&#39;re a ministry podcast. So I, I would say if you&#39;re a pastor or church leader listening to this, there are two ways to kind of think about this way. Number one is think about this from the generations of people that are a part of your ministry. But way number two is think about this from the people that you employ at your church. If you want to grow younger and have younger people, younger congregation and younger staff specifically, and particularly younger staff, I want to encourage you to think about it this way. </p>

<p>Nick Clason (11:18):<br>
So number one, generations Z is looking for compensation that affords work life balance. 70% of Gen Z survey respondents say that pay and or compensation is the most important factor again, right? Let&#39;s look back to our NBA analogy. Kawhi Leonard doesn&#39;t wanna play all 82 regular season games. He wants to play in the playoffs. No, granted, he doesn&#39;t even play in the playoffs anymore. If you&#39;re not a basketball person, you don&#39;t get that reference, but that&#39;s another conversation for another day. But the reality is Gen Z is looking for a better work-life balance. They&#39;ve looked at their older millennials, gen X parents, grandparents, whoever working in the workforce, and they don&#39;t wanna work that 40 hour a week grind. If you spend any amount of time on social media or TikTok, you see people saying like, make six figures in like five hours a day of work. </p>

<p>Nick Clason (12:09):<br>
Like that is the major hook out there because that&#39;s what people want. Is it realistic? I don&#39;t know. I think a lot of those things probably require a lot of work and at least a lot of like hustle on the front end. But the reality is they&#39;re looking for something that will help serve them to live a more full life. Not because they&#39;re lazy, not because they don&#39;t wanna work, but because they realize that it&#39;s not all about work. The other thing, the second thing is that they want clarity into career paths and internal mobility options. 71% of respondents expect to be promoted between six months to a year and a half. 64% attend career events to ensure that there are growth and development opportunities. What does this mean for a church? Well first of all, if you&#39;re employing them at a church, they wanna look around and see if there&#39;s ways to move up. </p>

<p>Nick Clason (12:56):<br>
What do most churches do? Most churches don&#39;t have ways to move up. In fact, one of the times I left one of my jobs is I was, me and the senior pastor, we were the only two full-time pastors on staff. And I looked around and I said, there is no way that I&#39;ll ever get a chance to move up here. Like it. We have to hire like an adult discipleship pastor. We&#39;ll have to hire, um, an executive pastor. We&#39;ll have to hire, um, a college ministry, uh, pastor or associate. Like, I will not get a chance to move up until we make several other hires. And, and at the trajectory at that point, I had been working there for five years. I was like, that is not going to happen anytime soon. And the same, I would say is gonna be true of generation Z in working for your church, but also attending your church. </p>

<p>Nick Clason (13:43):<br>
How, where can they insert themselves into leadership? If leadership is only reserved for old people, old, like of a certain ethnicity, people maybe like look around at your leadership board. What is the youngest elder that you have? The, there&#39;s a stat out there. I don&#39;t know where it&#39;s from so I can&#39;t credit it, but, um, I think it might be from like some church growth type stuff. They say that a church congregation generally is within 10 years on either side of the senior pastor&#39;s age. So if you have a 55 year old senior pastor, you are most well-positioned to reach 45 to 65 year olds. Think about that. Now, how are you gonna reach a 25 year old? Well, that&#39;s a youth pastor&#39;s job. Not really. A youth pastor&#39;s job is to help serve the kids of the 45 to 65 year olds that are being brought to the church in most cases. </p>

<p>Nick Clason (14:37):<br>
And that&#39;s, you know, 11 to 18 year olds, not 25 year olds. Well, we&#39;ll make him be in charge of college ministry too. A that&#39;s a gigantic job. I&#39;ll tell you that as a youth pastor. But b uh, oftentimes I heard this analogy one time. Um, my, my, a friend of mine, he worked for GE and he said that GE used to be in the dishwasher business and they gave cheap, crappy dishwashers to, uh, apartment complexes. Like they struck a deal and they just, they, they served the majority of apartment complexes and they were GE dishwashers and they sucked. He said, and he said they always broke. And he said because of that, because most people would start out in their first apartment with a crappy GE dishwasher, they all had a bad taste of GE because all their dishwashers broke. And he said, is that what&#39;s going on in college ministry? </p>

<p>Nick Clason (15:27):<br>
They get the bottom of the barrel, the lowest rung they don&#39;t often get, um, like their own minister or like paid full-time staff person or anything like that. And if they do get a paid person, it&#39;s like a very, very part-time person who&#39;s basically a glorified small group leader. Is that why young people are leaving the church in droves because they&#39;re getting the lowest wrong bottom of the barrel? And why do they get that? Probably because they&#39;re the least, uh, generous in contributions in giving. And so, I hate to say this, but if churches are looking like an ROI thing, like the lowest ROI from like financial gifts is coming from the young adult ministry. That being said, they&#39;re the future of your church. So if you don&#39;t find a way to invest in them, they&#39;re not gonna be there in the years to come when the 45 to 65 to 75 to 85 year olds are no longer living in your church and, and giving in your church. </p>

<p>Nick Clason (16:18):<br>
So how are you gonna reach and help pro promote and provide inroads for that generation to promote up into leadership? The third thing is they&#39;re looking for a modernized approach to benefits with an emphasis on flexibility and mental health. This goes with what we&#39;ve been talking about a little bit before. 73% of survey respondents said that benefits is the number one reason why they would stick with an employer. Healthcare is the most important benefit of that. Um, according to 76% of the respondents and 73% said that they are looking for a flexible schedule. I would say that that flexible schedule piece, that&#39;s where this hybrid idea comes from, right? Like one of the main things about this hybrid kind of ministry in-person and digital is flexibility. Can we provide flexibility in how people can grow in their faith? Number four, they&#39;re looking for community culture and collaboration, even in remote settings. </p>

<p>Nick Clason (17:15):<br>
Strong peer relationship. 63% say, um, feeling a part of the organization and 57% are key early reasons why early talent would choose to stay with an employer. Does your, does your church offer younger generations? Community culture and collaboration? If you&#39;re set up, like most churches, you offer a program, Hey, we got the young adult college ministry, it meets on Sunday morning during the second service. So that there it is, right? And does that community actually act like a community? Those are the questions I think that we as church leaders should be asking ourselves. Number five, um, committing publicly to diversity, equity, inclusion and belonging. 55% of respondents say that a commitment to D E I B um, is extremely important when evaluating an employer. They&#39;re looking for diversity, equity, inclusion, and belonging. That&#39;s really valuable to Generation Z. So again, I&#39;ll say, look at your board. </p>

<p>Nick Clason (18:20):<br>
Go to your staff page. Is there diversity, diversity? Is there equity? Is there inclusion? Is their belonging shown there? If not, they&#39;re going to be looking for a church staff or church leadership that embraces those values. And then finally, number six, accountability. Actually, lemme go back before I say that. Uh, I had a, uh, an intern a couple years ago at church and diversity was really important to him. And we tried really, really hard to hire this kid. He was a, he was a stud man, he was a rockstar. And, um, he his like number one or number two, knock on knock, wanting to come to our church. Uh, one, he was from la we were in Chicago. So like, that was a big one. But the number one a or maybe even more than that, but he wouldn&#39;t say it or I mean, he, he was honest with us. </p>

<p>Nick Clason (19:09):<br>
But, uh, the other thing he was like, just basically saying was like, there is no diversity here. Um, and he was like, and I don&#39;t mean diversity with door greeters and people on the platform, I mean diversity in leadership. And I mean, it was a profound statement and one that honestly, I don&#39;t even know that that trickled up to upper level leadership. Like I don&#39;t know if that, that that phrase ever got there, but the reality of it is like, that&#39;s what he was looking for and he didn&#39;t see it and he didn&#39;t see a path forward to it. And we lost out on an amazing, talented, you know, kid. So that&#39;s just another example. All right, number six, accountability on the environment, sustainability and social responsibility. 70% of generations, these survey respondents, they attend career events to ensure the role and responsibilities aligned with their interests and values. </p>

<p>Nick Clason (20:01):<br>
51% attend to ensure that the company aligns with their interests and values. So these are the things that matter to them and these are the things that they&#39;re looking for, yes, in workplaces. So if they wanna work at your church, but also in organizations that they&#39;re gonna choose to attach themselves to. So with that being said, I have three kind of takeaways, three learnings I think that are important for us as a church to understand and to explore. Let&#39;s dive in. Learning. Number one, 51% of generations, these say that their ultimate goal in life is happiness. Now, before you&#39;re like, that&#39;s not what a Christian&#39;s goal should be, I agree with you. Uh, I agree that a Christian&#39;s goal should be love and joy and peace, patience, and the fruits of the spirit. But if our target audience is saying that over half of them are looking for happiness, how are we going to help facilitate some of that for them? </p>

<p>Nick Clason (20:55):<br>
Listen to some of these things too. A lot of this is, uh, from survey from Barna, um, of people, generation Z and some of their coping mechanisms. Okay? So just think about this in light of your church, and I&#39;m not, I&#39;m not giving commentary or creating like a, a roadmap or a like thing that you should do as a result of this. This is more just interesting coping mechanisms, the way that Generation Z is choosing to spend their time. So, um, the most common coping mechanisms are connected with non-family members at 45% connected with family 20%, and with music at 18%. So here are some of their quotes, TikTok, they&#39;re people feeling the same way as me, the ma, and that makes me feel less lonely. Um, another one, I will disappear into a world of my own, whether one I make myself or one that has already been created already, like books, shows or games doing one of my hobbies such as writing or violin, a good beat and a song I find solace in social media. </p>

<p>Nick Clason (22:01):<br>
I like to be alone sometimes because it&#39;s peaceful and it&#39;s zen to me. I like to have conversations with the important people in my life by opening up to them, I receive positive affirmation, validation that I am not alone. I like to do comforting activities, reading fantasy books. I like to imagine myself as the main character because they&#39;re usually the ones with the perfect life. Sitting down to a single player game with a good story, looking in the mirror and saying, affirmations, getting on my bike and going for a ride. I like to send memes to my friends and then we will discuss them sleeping until the loneliness goes away. I watch videos of concerts on my phones playing with my many pets. They are my world. Those are some of the most common coping mechanisms out of generation Z. And I just wonder if we read those as older church leaders and think those sound ridiculous, maybe. But how are we showing up in some of these ways for our younger attenders that we&#39;re looking to reach and have be a part of our church? </p>

<p>Nick Clason (23:13):<br>
Uh, idea number two that I think we as church should be, uh, at least aware of is honesty is one of the most important things as it pertains to generation Z, especially teenagers, but generation Z as a whole. I mean, we saw that right in that handshake art they want not only good pay, but they want transparency in pay. Like that is what&#39;s most important. So in a recent Barna study, um, these five categories we&#39;re given to, to Gen Z and to teenagers about what&#39;s important, what what, um, traits are important as it pertains to belief. And those were being correct, being knowledgeable, being open to new ideas, being curious, and being honest. The number one far and away, um, area that was most important was being honest. So we have, uh, broken down different categories, all of Gen Z teenagers and young adults. So I&#39;m gonna read to you the, the statistics of each of those from those three categories. </p>

<p>Nick Clason (24:19):<br>
So in being correct, only 8% of all of Gen Z cared about it. 6% of teens cared about it, and 9% of young adults cared about it being knowledgeable. 21% of the entire scope of Gen Z cared about it. 16% of teens cared about it, and 24% of young adults cared about it being open to new ideas. 28% of Gen Z cared about it. 29% of teenagers cared about it, and 28% of young adults cared about it being curious. 11% of Gen Z cared about it. 7% of teenagers cared about it, and 13% of young adults cared about it. But being honest, 32% of Gen Z cared about it. 41% of teenagers cared about it, and 25% of young adults cared about being honest. Honesty with one&#39;s belief is of utmost importance to Gen Z and specifically and especially to teenagers. So how can we create an environment in our organizations, in our churches that are more open and more honest? </p>

<p>Nick Clason (25:14):<br>
The final area that I think that matters for churches is that churches, uh, or, um, gen Z young adults, they care about justice, they care about equality, they care about diversity. So some of the top ways that churches can address injustice, this is what, um, justice motivated, justice oriented and justice neutral generation Z um, categorizes said, all right, so they said that, uh, encouraging people to address injustice, 31% of justice motivated 28% of justice oriented and 18% of justice neutral said that the number one way that people could, um, address this was to simply walk into it, right? Go towards the injustice, the top ways that the church can do it. Other, other, like options that were given to them in the survey were by advocating for meaningful change, by welcoming people into a local church, by creating relationships with people who are experiencing injustice. </p>

<p>Nick Clason (26:17):<br>
And by teaching that the Bible encourages special kindness to people who are experiencing injustice. So again, of those last four, the one that was most highly selected was simply by addressing it. So church leaders, church social media people, youth pastors, whoever&#39;s listening to this, the generation that&#39;s not a part of your church is mostly looking for you to address areas of injustice. I know that it&#39;s a difficult area to wade into. I know that it&#39;s polarizing. I know that it can get political and you can tick off some of the 65 year old members who sit all day and watch, um, news media and they&#39;ll tell you that this is an agenda from the left or an agenda from the right. But the reality is this is what&#39;s important to our younger congregate congregants and congregation members. So what are we gonna do? How are we gonna reach them and honesty and openness and justice motivation and helping them experience, um, what they would view as happiness. </p>

<p>Nick Clason (27:26):<br>
Like these are the things that they are looking for. How can we as a church lean into this and help create the types of environments that these types of people go to? Because if we&#39;re not careful, we&#39;re gonna become like Tom Tido, head coach of the New York Knicks, who&#39;s outta touch, who no one wants to play for, and no one wants to go be a part of the team. Like literally the majority of the NBA players don&#39;t want to go play for him. Is that the way that younger generations, young adults and Gen Z is looking at your church and your church right now? I&#39;m just gonna be honest, your church can get away with keeping on doing things the way that they&#39;ve always been done because the majority of the people that you off or a pastor, uh, senior pastor are gonna surround themselves with are going to be the people that say it and do it, and are okay with the way that things have always been done. </p>

<p>Nick Clason (28:21):<br>
And that may work for you for the next five or 10 years. But what about in 10, 15, 20 years when Generation Z is no longer 1920, but they&#39;re 25 30 and they&#39;ve, they haven&#39;t been in your church for the last 10 years because you haven&#39;t done anything to help reach them and they&#39;re off experiencing faith in some other community in some other way. See, here&#39;s the reality. Gen Z is not out on Jesus. They are out on institutionalized faith and religion. And I think it&#39;s because of some of these reasons. I hope you found this episode helpful. I know in a a few ways it stepped on my toes. I just wanna encourage you, don&#39;t give up, keep leaning in the, the, the next generation needs you. And if you are the only person in your church advocating for hybrid, remember that is the value of the next generation. </p>

<p>Nick Clason (29:14):<br>
We, and you and I, we may not have all the answers and that&#39;s okay. But what we are doing is we are trying our best to figure out the best way to create flexibility, honesty, co coping mechanisms, justice-oriented content that&#39;s going to help make our church one that a younger person is at least aware of and at least excited about being a part of. Thanks so much for hanging in there. Love to have you part of this journey. Make sure you head to the, uh, uh, show notes for, uh, full transcripts of this, uh, show notes, links, resources, all that type of stuff. I&#39;ll have some of those, those graphs and the stats that I&#39;ve mentioned. All of that is available in the show notes. Go ahead there, leave a rating or a review. We would love to talk with you, love to see you over on YouTube or on my TikTok. But until next time, and as always, stay hybrid.</p>]]>
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  <itunes:summary>
    <![CDATA[<p>What the NBA can teach us about Generation Alpha and the Future for Churches.<br>
Coach Tibbs, from the New York Knicks is widely considered the least favorable coach to play for, amongst NBA Players. Why is that? And what can we learn from his style? And how do the idea of &quot;Player Coaches&quot; change how we view interacting with Generation Alpha moving forward?</p>

<p>Watch the Video on our YouTube Channel:<br>
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<p>ShowNotes &amp; Transcripts:<br>
<a href="http://www.hybridministry.xyz/053" rel="nofollow">http://www.hybridministry.xyz/053</a></p>

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<p><strong>SHOWNOTES</strong><br>
NBA Article:<br>
<a href="https://sportsnaut.com/tom-thibodeau-coach-players-least-like-to-play-for/amp/" rel="nofollow">https://sportsnaut.com/tom-thibodeau-coach-players-least-like-to-play-for/amp/</a><br>
6 Things We can Learn:<br>
<a href="https://joinhandshake.com/blog/employers/6-things-gen-z-wants-from-their-job/" rel="nofollow">https://joinhandshake.com/blog/employers/6-things-gen-z-wants-from-their-job/</a><br>
Gen Z Coping Mechanisms:<br>
<a href="https://drive.google.com/file/d/1ra73jZJKw-dxIXxkZZfY-9RF5V0TH4RF/view?usp=sharing" rel="nofollow">https://drive.google.com/file/d/1ra73jZJKw-dxIXxkZZfY-9RF5V0TH4RF/view?usp=sharing</a><br>
Honesty as a Faith Value:<br>
<a href="https://drive.google.com/file/d/1WaZbfMyIZUCUPYIx4joBkMvC2-hoJ-Ez/view?usp=sharing" rel="nofollow">https://drive.google.com/file/d/1WaZbfMyIZUCUPYIx4joBkMvC2-hoJ-Ez/view?usp=sharing</a><br>
Justice Motivated Generation:<br>
<a href="https://drive.google.com/file/d/1wYwsRP3-p5_gExKS0g3L6UDOFhL4H149/view?usp=sharing" rel="nofollow">https://drive.google.com/file/d/1wYwsRP3-p5_gExKS0g3L6UDOFhL4H149/view?usp=sharing</a></p>

<p><strong>TIMECODES</strong><br>
00:00-03:07 Intro<br>
03:07-10:33 Nobody Wants to Play for Tom Thibodeau, why?<br>
10:33-20:26 6 Things we can learn from the Next Generation<br>
20:26-28:25 3 Learnings for us as the Church<br>
28:25- Outro</p>

<p><strong>TRANSCRIPT</strong><br>
Nick Clason (00:02):<br>
Well, hey everybody. Welcome back to another episode of the Hybrid Ministry podcast. My name is Nick Clason, sipping coffee with you on this beautiful Monday morning. </p>

<p>Nick Clason (00:17):<br>
And if you&#39;re just listening to this, you&#39;re missing out cuz you didn&#39;t get to see me drink out of my beautiful Ohio mug, which I would, uh, widely consider to be my home state. Anyway, in this episode, I am excited to, uh, talk to you about a, a really weird kind of topic a little bit, uh, but I&#39;m gonna talk to you about my learnings from NBA head coaches and the shift that is happening with the next generation. And so what I mean by that is we are going to dive in a little bit. There was a recent study that came out, um, from the Athletic, uh, I&#39;m a big basketball fan, you guys probably know that about me. Um, there&#39;s a big study that came out about the worst coach, the, the coach that the players would least want to play for. And that was fascinating to me because what that signified was that is that coach was a very old school coach. </p>

<p>Nick Clason (01:09):<br>
What that signified to me was that this means that there is a shifting in the way that people are, are having things be done, and there&#39;s a shifting in the way that people want things, frankly, to be done. And so because of that, uh, I wanted to inspect that just a little bit. It&#39;s like, what is going on there? So that&#39;s what we&#39;re gonna be diving into and talking about. But before we do, I just wanna remind you that you can follow me over on YouTube. We have a full YouTube channel with I post daily shorts as well as a weekly podcast, full length video. Um, it&#39;s complete with overlays and statistics. And more and more we&#39;re diving into statistics and things like that. And so if you hear something of, what was that again, it will more than likely be over on YouTube. Uh, and on that section of the video also, it could, um, if it&#39;s not there, it definitely will be over at Hybrid Ministry xyz. </p>

<p>Nick Clason (02:01):<br>
And for this episode, it&#39;s slash 0 5 0 because we are on episode. Can you believe it? Episode 50. Crazy. I know. Um, also wanna remind you that if you would be so kind, we would love a rating, um, or a review, just sign into your Apple Podcast app. If you&#39;ve been listening for any length of time, it would mean the world to us to have a little review, to hear from the people, uh, about what&#39;s helpful, what&#39;s beneficial, um, and what you like about this show. Um, and as a token of our appreciation, we will give you our 100% completely free ebook on how to know if you&#39;ve even ruined your church&#39;s TikTok account. By the way, your church probably should be on TikTok. And so if you&#39;re not yet, head to the link in the show notes and grab your 100% completely free ebook unknowing if you have ruined your church&#39;s TikTok account. </p>

<p>Nick Clason (02:56):<br>
But without any further ado, let&#39;s dive into what I have learned from NBA head coaches about the upcoming shifting and new generation that&#39;s upon us. So what have we learned from the NBA and their head coaches? Like I said, big basketball fan basketball nut over here. And so there was a recent survey done. It was a player survey. They surveyed, um, as many players as they could, I think something like 500 players. Um, and they asked was the coach that you would mo least like to play for and the overwhelming winner. And in that response was, um, Tom Tebeau of the New York Knicks. And so if you&#39;re not a basketball person, lemme try to paint the picture for Tibs. He&#39;s sort of this rough and tumble like old school kind of player. Um, uh, a good example of this, like a reason why is there is a guy drafted a couple years ago. </p>

<p>Nick Clason (03:50):<br>
I&#39;m a I&#39;m, I&#39;m personally have an affinity for him because he&#39;s from the University of Dayton, which again, I would, I would widely consider Dayton, Ohio, Cincinnati, Ohio, that sort of like southwest Ohio region, my hometown. I lived there for, uh, more than half of my life, my wife born and raised there. And so that also helped kind of tie my roots back to there. Anyway, Obi Toppin was a player who played for the University of Dayton. He was drafted to the New York Knicks and Tom Tido or, uh, nicknamed Tibs doesn&#39;t play rookies. Like he just doesn&#39;t. And so what&#39;s funny is Tido had really big and good success, uh, over in Chicago. Uh, you might remember Derek Rose, he was an mvp. Uh, rose played for tdo. Well, a couple years back when they drafted Obie Toin, he had Rose who&#39;s like the ghost of himself cuz he&#39;s had like multiple knee surgeries. </p>

<p>Nick Clason (04:40):<br>
Uh, and Taj Gibson, who&#39;s like just this older mid thirties player and those guys are getting all of the playing time. Tdo often plays his players, uh, upwards of 40 something minutes and there&#39;s only 48 minutes available in a basketball game. And so he really just like locks in on his, the players that he likes and drives them hard into the ground and they just play a lot. Now you might be thinking like if you want playing time, isn&#39;t tid the guy? And yeah, that may be the case, but in recent years, N B A players have taken on more of a, uh, slower approach and a little bit more of like a self-care type approach. Kawhi Leonard has made this famous, he, uh, was traded away from the Spurs because he, he wasn&#39;t recovering fast enough because he needed more time to help heal his body. </p>

<p>Nick Clason (05:29):<br>
In fact, Kawhi Leonard, uh, does these things where he, uh, and it is made famous by him, but now a lot of players do it. It&#39;s called load management. And so if there&#39;s like a back to back game where like they play one night and they also play the next night, he won&#39;t play the next night, um, just to preserve and take care of his body to make sure that one, he&#39;s fresh for himself, but two, that he&#39;s fresh for the playoffs. See, with Tom Tipo, almost all that stuff is out the door. And in the, in the nineties the nba, there was sort of this mentality, this like bad boys&#39; mentality. Like you, you gotta like get in there, be rough and tumble. Uh, they, they refereed the game very differently. You could be a lot more aggressive and dramatic with your contact and the way that you played. </p>

<p>Nick Clason (06:14):<br>
And I just, I say all that to say is that Tom Thibodaux will be a great coach, I think in that era, the Bad Boys era of 1990s basketball with the Detroit Piston and Joe Dumars and Isaiah Thomas and Bill Lamb beer and Dennis Rodman of the Chicago Bulls. But it&#39;s 2023 now and the game has changed and it&#39;s a much more fluid offensive game. I mean, if you&#39;re, again, if you&#39;re a basketball person, hang with me if you&#39;re not. Cuz we&#39;re gonna get to some of the implications of this cuz this is the only like real basketball section right here. But like the, the New Age Warriors, they have completely changed the game. And they don&#39;t even run with a traditional center like Draymond Green, who&#39;s only like six foot eight, six foot nine. Draymond Green is running their, uh, center position, their tallest player on the floor, and they have five guys out who can all shoot. </p>

<p>Nick Clason (07:00):<br>
You got like Clay Thompson and Steph Curry and Andrew Wiggins and Jordan Poole and all these guys with Draymond in the middle, the only guy who really can&#39;t shoot, but he&#39;s short and he&#39;s helping facilitate and kicking the ball all to all these places and it&#39;s much more fluid. And what&#39;s interesting is that you got their coach, Steve Kerr, who came in and completely reinvented and, and brought the game to the way that the players wanted it to be. Now if you&#39;re sitting here listening and you&#39;re a church leader, you&#39;re a pastor or you&#39;re a business owner, you&#39;re thinking, well that generation, like they need this next generation. They need to chill out. They need to stop being so, uh, soft and needing things their way. And here&#39;s the the thing I would just say to you like, yes, maybe that is true if they come to work for you and your business, but what do we see? </p>

<p>Nick Clason (07:47):<br>
What, like look around post covid, look at every like donut shop, every drive through every burger place. Like people are not coming back to work. Why? It&#39;s not because they don&#39;t want to. It&#39;s not actually, it probably is because they don&#39;t want to, right? But it&#39;s not cuz they don&#39;t wanna work, they just don&#39;t wanna work there. They don&#39;t wanna work for you. They want to work for themselves and make money. I recently heard a podcast of this, a 19 year old kid who&#39;s out on TikTok making millions and billions of dollars and thousands and thousands of followers, and he will probably never go flip a burger over at Burger King. And so while we can be like those kids, they need to learn this, this, and this, they&#39;re not learning that in a traditional workplace. They&#39;re out there hacking it for themselves. And so here&#39;s the thing, if you are a church leader specifically, or a business owner, you have this generation who&#39;s out here kind of paving their own way, hacking it for themselves. </p>

<p>Nick Clason (08:48):<br>
If you want that generation a part of your organization, you can&#39;t be like the nba, uh, or you can&#39;t be like Tom Tito of the nba where you just keep doing it your own way because that&#39;s the way you&#39;ve always done it, right? In fact, you need to shift your thinking to start figuring out how you can accommodate that generation. Not because the church is about serving and self, self-serving and and selfishness and all, not, it&#39;s not about those things, I get it. But if you are a follower of Jesus, you have a mandate to reach every generation with the message and the gospel of Jesus Christ. And that includes generation Z. And by the way, soon to be generation alpha, who is already starting to graduate into our youth ministry next Sunday, we promote our fifth graders into our sixth grade and fifth grade is not considered Generation Z. </p>

<p>Nick Clason (09:42):<br>
They&#39;re considered generation alpha. So what that means is our, our current youth ministry and current college and young adult ministry that is Gen Z. So pastor, if you&#39;re still trying to figure out how to reach millennials, I&#39;m a millennial. I&#39;m mid thirties. Like they&#39;re already the majority of our workforce. They are our current parents of younger kids. You need to start figuring out if you wanna reach younger generations. It has shifted. And Gen Z has a very different mindset than a millennial. It can be similar in some ways, but it is different. And so what can we learn? What has the NBA shown us? So I, I came across an article about six things that Generation Z is looking for in their next workplace. So let&#39;s power through those different six things and take a look at what we can learn from them. </p>

<p>Nick Clason (10:34):<br>
All right? So this is article, it&#39;s from Handshake blog. I&#39;ll throw the link in the show notes. I thought it was interesting. I&#39;m gonna give them the credit for all of this cuz they did all the work on it. But I just wanted to provide a little bit of commentary cuz we&#39;re not a workplace like employment podcast, we&#39;re a ministry podcast. So I, I would say if you&#39;re a pastor or church leader listening to this, there are two ways to kind of think about this way. Number one is think about this from the generations of people that are a part of your ministry. But way number two is think about this from the people that you employ at your church. If you want to grow younger and have younger people, younger congregation and younger staff specifically, and particularly younger staff, I want to encourage you to think about it this way. </p>

<p>Nick Clason (11:18):<br>
So number one, generations Z is looking for compensation that affords work life balance. 70% of Gen Z survey respondents say that pay and or compensation is the most important factor again, right? Let&#39;s look back to our NBA analogy. Kawhi Leonard doesn&#39;t wanna play all 82 regular season games. He wants to play in the playoffs. No, granted, he doesn&#39;t even play in the playoffs anymore. If you&#39;re not a basketball person, you don&#39;t get that reference, but that&#39;s another conversation for another day. But the reality is Gen Z is looking for a better work-life balance. They&#39;ve looked at their older millennials, gen X parents, grandparents, whoever working in the workforce, and they don&#39;t wanna work that 40 hour a week grind. If you spend any amount of time on social media or TikTok, you see people saying like, make six figures in like five hours a day of work. </p>

<p>Nick Clason (12:09):<br>
Like that is the major hook out there because that&#39;s what people want. Is it realistic? I don&#39;t know. I think a lot of those things probably require a lot of work and at least a lot of like hustle on the front end. But the reality is they&#39;re looking for something that will help serve them to live a more full life. Not because they&#39;re lazy, not because they don&#39;t wanna work, but because they realize that it&#39;s not all about work. The other thing, the second thing is that they want clarity into career paths and internal mobility options. 71% of respondents expect to be promoted between six months to a year and a half. 64% attend career events to ensure that there are growth and development opportunities. What does this mean for a church? Well first of all, if you&#39;re employing them at a church, they wanna look around and see if there&#39;s ways to move up. </p>

<p>Nick Clason (12:56):<br>
What do most churches do? Most churches don&#39;t have ways to move up. In fact, one of the times I left one of my jobs is I was, me and the senior pastor, we were the only two full-time pastors on staff. And I looked around and I said, there is no way that I&#39;ll ever get a chance to move up here. Like it. We have to hire like an adult discipleship pastor. We&#39;ll have to hire, um, an executive pastor. We&#39;ll have to hire, um, a college ministry, uh, pastor or associate. Like, I will not get a chance to move up until we make several other hires. And, and at the trajectory at that point, I had been working there for five years. I was like, that is not going to happen anytime soon. And the same, I would say is gonna be true of generation Z in working for your church, but also attending your church. </p>

<p>Nick Clason (13:43):<br>
How, where can they insert themselves into leadership? If leadership is only reserved for old people, old, like of a certain ethnicity, people maybe like look around at your leadership board. What is the youngest elder that you have? The, there&#39;s a stat out there. I don&#39;t know where it&#39;s from so I can&#39;t credit it, but, um, I think it might be from like some church growth type stuff. They say that a church congregation generally is within 10 years on either side of the senior pastor&#39;s age. So if you have a 55 year old senior pastor, you are most well-positioned to reach 45 to 65 year olds. Think about that. Now, how are you gonna reach a 25 year old? Well, that&#39;s a youth pastor&#39;s job. Not really. A youth pastor&#39;s job is to help serve the kids of the 45 to 65 year olds that are being brought to the church in most cases. </p>

<p>Nick Clason (14:37):<br>
And that&#39;s, you know, 11 to 18 year olds, not 25 year olds. Well, we&#39;ll make him be in charge of college ministry too. A that&#39;s a gigantic job. I&#39;ll tell you that as a youth pastor. But b uh, oftentimes I heard this analogy one time. Um, my, my, a friend of mine, he worked for GE and he said that GE used to be in the dishwasher business and they gave cheap, crappy dishwashers to, uh, apartment complexes. Like they struck a deal and they just, they, they served the majority of apartment complexes and they were GE dishwashers and they sucked. He said, and he said they always broke. And he said because of that, because most people would start out in their first apartment with a crappy GE dishwasher, they all had a bad taste of GE because all their dishwashers broke. And he said, is that what&#39;s going on in college ministry? </p>

<p>Nick Clason (15:27):<br>
They get the bottom of the barrel, the lowest rung they don&#39;t often get, um, like their own minister or like paid full-time staff person or anything like that. And if they do get a paid person, it&#39;s like a very, very part-time person who&#39;s basically a glorified small group leader. Is that why young people are leaving the church in droves because they&#39;re getting the lowest wrong bottom of the barrel? And why do they get that? Probably because they&#39;re the least, uh, generous in contributions in giving. And so, I hate to say this, but if churches are looking like an ROI thing, like the lowest ROI from like financial gifts is coming from the young adult ministry. That being said, they&#39;re the future of your church. So if you don&#39;t find a way to invest in them, they&#39;re not gonna be there in the years to come when the 45 to 65 to 75 to 85 year olds are no longer living in your church and, and giving in your church. </p>

<p>Nick Clason (16:18):<br>
So how are you gonna reach and help pro promote and provide inroads for that generation to promote up into leadership? The third thing is they&#39;re looking for a modernized approach to benefits with an emphasis on flexibility and mental health. This goes with what we&#39;ve been talking about a little bit before. 73% of survey respondents said that benefits is the number one reason why they would stick with an employer. Healthcare is the most important benefit of that. Um, according to 76% of the respondents and 73% said that they are looking for a flexible schedule. I would say that that flexible schedule piece, that&#39;s where this hybrid idea comes from, right? Like one of the main things about this hybrid kind of ministry in-person and digital is flexibility. Can we provide flexibility in how people can grow in their faith? Number four, they&#39;re looking for community culture and collaboration, even in remote settings. </p>

<p>Nick Clason (17:15):<br>
Strong peer relationship. 63% say, um, feeling a part of the organization and 57% are key early reasons why early talent would choose to stay with an employer. Does your, does your church offer younger generations? Community culture and collaboration? If you&#39;re set up, like most churches, you offer a program, Hey, we got the young adult college ministry, it meets on Sunday morning during the second service. So that there it is, right? And does that community actually act like a community? Those are the questions I think that we as church leaders should be asking ourselves. Number five, um, committing publicly to diversity, equity, inclusion and belonging. 55% of respondents say that a commitment to D E I B um, is extremely important when evaluating an employer. They&#39;re looking for diversity, equity, inclusion, and belonging. That&#39;s really valuable to Generation Z. So again, I&#39;ll say, look at your board. </p>

<p>Nick Clason (18:20):<br>
Go to your staff page. Is there diversity, diversity? Is there equity? Is there inclusion? Is their belonging shown there? If not, they&#39;re going to be looking for a church staff or church leadership that embraces those values. And then finally, number six, accountability. Actually, lemme go back before I say that. Uh, I had a, uh, an intern a couple years ago at church and diversity was really important to him. And we tried really, really hard to hire this kid. He was a, he was a stud man, he was a rockstar. And, um, he his like number one or number two, knock on knock, wanting to come to our church. Uh, one, he was from la we were in Chicago. So like, that was a big one. But the number one a or maybe even more than that, but he wouldn&#39;t say it or I mean, he, he was honest with us. </p>

<p>Nick Clason (19:09):<br>
But, uh, the other thing he was like, just basically saying was like, there is no diversity here. Um, and he was like, and I don&#39;t mean diversity with door greeters and people on the platform, I mean diversity in leadership. And I mean, it was a profound statement and one that honestly, I don&#39;t even know that that trickled up to upper level leadership. Like I don&#39;t know if that, that that phrase ever got there, but the reality of it is like, that&#39;s what he was looking for and he didn&#39;t see it and he didn&#39;t see a path forward to it. And we lost out on an amazing, talented, you know, kid. So that&#39;s just another example. All right, number six, accountability on the environment, sustainability and social responsibility. 70% of generations, these survey respondents, they attend career events to ensure the role and responsibilities aligned with their interests and values. </p>

<p>Nick Clason (20:01):<br>
51% attend to ensure that the company aligns with their interests and values. So these are the things that matter to them and these are the things that they&#39;re looking for, yes, in workplaces. So if they wanna work at your church, but also in organizations that they&#39;re gonna choose to attach themselves to. So with that being said, I have three kind of takeaways, three learnings I think that are important for us as a church to understand and to explore. Let&#39;s dive in. Learning. Number one, 51% of generations, these say that their ultimate goal in life is happiness. Now, before you&#39;re like, that&#39;s not what a Christian&#39;s goal should be, I agree with you. Uh, I agree that a Christian&#39;s goal should be love and joy and peace, patience, and the fruits of the spirit. But if our target audience is saying that over half of them are looking for happiness, how are we going to help facilitate some of that for them? </p>

<p>Nick Clason (20:55):<br>
Listen to some of these things too. A lot of this is, uh, from survey from Barna, um, of people, generation Z and some of their coping mechanisms. Okay? So just think about this in light of your church, and I&#39;m not, I&#39;m not giving commentary or creating like a, a roadmap or a like thing that you should do as a result of this. This is more just interesting coping mechanisms, the way that Generation Z is choosing to spend their time. So, um, the most common coping mechanisms are connected with non-family members at 45% connected with family 20%, and with music at 18%. So here are some of their quotes, TikTok, they&#39;re people feeling the same way as me, the ma, and that makes me feel less lonely. Um, another one, I will disappear into a world of my own, whether one I make myself or one that has already been created already, like books, shows or games doing one of my hobbies such as writing or violin, a good beat and a song I find solace in social media. </p>

<p>Nick Clason (22:01):<br>
I like to be alone sometimes because it&#39;s peaceful and it&#39;s zen to me. I like to have conversations with the important people in my life by opening up to them, I receive positive affirmation, validation that I am not alone. I like to do comforting activities, reading fantasy books. I like to imagine myself as the main character because they&#39;re usually the ones with the perfect life. Sitting down to a single player game with a good story, looking in the mirror and saying, affirmations, getting on my bike and going for a ride. I like to send memes to my friends and then we will discuss them sleeping until the loneliness goes away. I watch videos of concerts on my phones playing with my many pets. They are my world. Those are some of the most common coping mechanisms out of generation Z. And I just wonder if we read those as older church leaders and think those sound ridiculous, maybe. But how are we showing up in some of these ways for our younger attenders that we&#39;re looking to reach and have be a part of our church? </p>

<p>Nick Clason (23:13):<br>
Uh, idea number two that I think we as church should be, uh, at least aware of is honesty is one of the most important things as it pertains to generation Z, especially teenagers, but generation Z as a whole. I mean, we saw that right in that handshake art they want not only good pay, but they want transparency in pay. Like that is what&#39;s most important. So in a recent Barna study, um, these five categories we&#39;re given to, to Gen Z and to teenagers about what&#39;s important, what what, um, traits are important as it pertains to belief. And those were being correct, being knowledgeable, being open to new ideas, being curious, and being honest. The number one far and away, um, area that was most important was being honest. So we have, uh, broken down different categories, all of Gen Z teenagers and young adults. So I&#39;m gonna read to you the, the statistics of each of those from those three categories. </p>

<p>Nick Clason (24:19):<br>
So in being correct, only 8% of all of Gen Z cared about it. 6% of teens cared about it, and 9% of young adults cared about it being knowledgeable. 21% of the entire scope of Gen Z cared about it. 16% of teens cared about it, and 24% of young adults cared about it being open to new ideas. 28% of Gen Z cared about it. 29% of teenagers cared about it, and 28% of young adults cared about it being curious. 11% of Gen Z cared about it. 7% of teenagers cared about it, and 13% of young adults cared about it. But being honest, 32% of Gen Z cared about it. 41% of teenagers cared about it, and 25% of young adults cared about being honest. Honesty with one&#39;s belief is of utmost importance to Gen Z and specifically and especially to teenagers. So how can we create an environment in our organizations, in our churches that are more open and more honest? </p>

<p>Nick Clason (25:14):<br>
The final area that I think that matters for churches is that churches, uh, or, um, gen Z young adults, they care about justice, they care about equality, they care about diversity. So some of the top ways that churches can address injustice, this is what, um, justice motivated, justice oriented and justice neutral generation Z um, categorizes said, all right, so they said that, uh, encouraging people to address injustice, 31% of justice motivated 28% of justice oriented and 18% of justice neutral said that the number one way that people could, um, address this was to simply walk into it, right? Go towards the injustice, the top ways that the church can do it. Other, other, like options that were given to them in the survey were by advocating for meaningful change, by welcoming people into a local church, by creating relationships with people who are experiencing injustice. </p>

<p>Nick Clason (26:17):<br>
And by teaching that the Bible encourages special kindness to people who are experiencing injustice. So again, of those last four, the one that was most highly selected was simply by addressing it. So church leaders, church social media people, youth pastors, whoever&#39;s listening to this, the generation that&#39;s not a part of your church is mostly looking for you to address areas of injustice. I know that it&#39;s a difficult area to wade into. I know that it&#39;s polarizing. I know that it can get political and you can tick off some of the 65 year old members who sit all day and watch, um, news media and they&#39;ll tell you that this is an agenda from the left or an agenda from the right. But the reality is this is what&#39;s important to our younger congregate congregants and congregation members. So what are we gonna do? How are we gonna reach them and honesty and openness and justice motivation and helping them experience, um, what they would view as happiness. </p>

<p>Nick Clason (27:26):<br>
Like these are the things that they are looking for. How can we as a church lean into this and help create the types of environments that these types of people go to? Because if we&#39;re not careful, we&#39;re gonna become like Tom Tido, head coach of the New York Knicks, who&#39;s outta touch, who no one wants to play for, and no one wants to go be a part of the team. Like literally the majority of the NBA players don&#39;t want to go play for him. Is that the way that younger generations, young adults and Gen Z is looking at your church and your church right now? I&#39;m just gonna be honest, your church can get away with keeping on doing things the way that they&#39;ve always been done because the majority of the people that you off or a pastor, uh, senior pastor are gonna surround themselves with are going to be the people that say it and do it, and are okay with the way that things have always been done. </p>

<p>Nick Clason (28:21):<br>
And that may work for you for the next five or 10 years. But what about in 10, 15, 20 years when Generation Z is no longer 1920, but they&#39;re 25 30 and they&#39;ve, they haven&#39;t been in your church for the last 10 years because you haven&#39;t done anything to help reach them and they&#39;re off experiencing faith in some other community in some other way. See, here&#39;s the reality. Gen Z is not out on Jesus. They are out on institutionalized faith and religion. And I think it&#39;s because of some of these reasons. I hope you found this episode helpful. I know in a a few ways it stepped on my toes. I just wanna encourage you, don&#39;t give up, keep leaning in the, the, the next generation needs you. And if you are the only person in your church advocating for hybrid, remember that is the value of the next generation. </p>

<p>Nick Clason (29:14):<br>
We, and you and I, we may not have all the answers and that&#39;s okay. But what we are doing is we are trying our best to figure out the best way to create flexibility, honesty, co coping mechanisms, justice-oriented content that&#39;s going to help make our church one that a younger person is at least aware of and at least excited about being a part of. Thanks so much for hanging in there. Love to have you part of this journey. Make sure you head to the, uh, uh, show notes for, uh, full transcripts of this, uh, show notes, links, resources, all that type of stuff. I&#39;ll have some of those, those graphs and the stats that I&#39;ve mentioned. All of that is available in the show notes. Go ahead there, leave a rating or a review. We would love to talk with you, love to see you over on YouTube or on my TikTok. But until next time, and as always, stay hybrid.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 044: Gen Z and the Generation Gaps that is keeping them out of your churches</title>
  <link>https://www.hybridministry.xyz/044</link>
  <guid isPermaLink="false">4ed512a3-407a-4947-ab57-fdb67602ca12</guid>
  <pubDate>Thu, 11 May 2023 04:00:00 -0500</pubDate>
  <author>Nick Clason</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/4ed512a3-407a-4947-ab57-fdb67602ca12.mp3" length="32960214" type="audio/mpeg"/>
  <itunes:episode>044</itunes:episode>
  <itunes:title>Gen Z and the Generation Gaps that is keeping them out of your churches</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Nick Clason</itunes:author>
  <itunes:subtitle>In this episode, Nick talks about the lastest Generation Z findings, the cultural and generation gap that is growing in our churches. And answers the ultimate question, is Gen Z deconstructing their faith? And if so, what do we do about that?</itunes:subtitle>
  <itunes:duration>22:52</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/episodes/4/4ed512a3-407a-4947-ab57-fdb67602ca12/cover.jpg?v=1"/>
  <description>In this episode, Nick talks about the lastest Generation Z findings, the cultural and generation gap that is growing in our churches. And answers the ultimate question, is Gen Z deconstructing their faith? And if so, what do we do about that?
Show Notes &amp;amp; Transcripts: http://www.hybridministry.xyz/044
YouTube: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g
TikTok: http://www.tiktok.com/@clasonnick
FREE E-Book: https://www.hybridministry.xyz/articles/ebook
RECENT GEN Z STATS
*GEN Z *
70% are spiritually open
TRAITS
Correct
6% Teens
8% All Gen Z
9% Young Adults
Knowledgeable
16% Teens
21% All Gen Z
24% Young Adults
Being Honest
41% Teens
32% All Gen Z
25% Young Adults
Being Open to New Ideas
29% Teens
28% All Gen Z
28% Young Adults
Being Curious
7% Teens
11% All Gen Z
13% Young Adults
51% HAPPINESS IS VERY IMPORTANT
Happiness Looks Like
43% Success
23% Education
20% Family
8% Spiritual
6% Health
TIMECODES
00:00-02:46 Intro
02:46-06:32 A BeReal Generation vs. an Instagram Generation
06:32-11:37 The Latest Gen Z Statistics
11:37-18:52 Church &amp;amp; Workplace Implications of these Cultural Trends and Shifts
18:52-21:49 Gen Z Still Likes Jesus, just not our Church
21:49-22:44 Outro
TRANSCRIPT
Nick Clason (00:00):
Hey, what is up everybody? Welcome back to another episode of the Hybrid Ministry Show. I am your host, Nick Clason, excited to be with you. And in this episode, we are going to talk about the workplace gap and generational gap between older generations and younger generations, specifically generation Z and those that have come before them. And also, I want to pull out some principles that I think might be true about what that means for you and your local church and how they're the, the gap is causing a riff in potentially church attendance. But before we do, I just want to say thanks for being here. If you're on YouTube, hit that subscribe and notification button, that like button. If you're on TikTok, give us a follow. And if you are just listening in your podcast catcher, I wanna let you know that you can head to hybridministry.xyz for all of your podcast needs, including show notes and transcripts. 
Nick Clason (01:00):
We will link all of the notes to everything, uh, all the links, everything that we're talking about. And, uh, all of the, uh, transcript is there for you, 100% completely free of charge. We also wanna let you know that LinkedIn, the show notes, both on YouTube and in your podcast, our free ebook, have I already ruined my church's TikTok account. That will be available for you. Again, free of charge. Just hit that subscribe button and sign up for that email list. We'd love to give that to you as a free gift and our token of appreciation. Uh, and also, without any further ado, if you are able, willing, or, uh, have any sort of interest in letting us know, this would be great. We would love a five star rating or review that would really help us out, that would help us get index in the search for all these things on podcast. 
Nick Clason (01:47):
All those things matter, and they're just, they would just be a small token of appreciation from you to us for all that we do. Um, but again, we are just thankful and thrilled to be here. So without any further ado, let's dive into the workplace generation gap conundrum. Hey, what's up, hybrid ministry fam, thanks for watching this or listening to this. Hey, I just wanna drop a quick note and let you know about halfway through, uh, the audio recording. Somehow my audio got corrupted. You'll notice a drastic drop off in quality some way through. Sorry about that. You're still gonna be able to hear it cuz I was recording it on my phone just like I'm doing this little announcement right here, right now. So this'll be able to hear it. It's just not the best, it's not our favorite quality level. We'll get it back, you know, we'll figured out the issue. 
Nick Clason (02:40):
Um, but just wanna give you that quick disclaimer. Heads up. Hope you still enjoy the rest of the episode. So if you have been paying any bit of attention recently, you know that the social trends have been shifting. We all know that TikTok has grown in immense popularity. All of what Congress and the US is trying to do with it, it's grown in immense popularity. So much so that some of our more, um, legacy platforms like Facebook and Instagram have adopted many of the AI features that are available in TikTok. But another trend that I've noticed recently, uh, is the trend of the, the social media app. B real bre has been, uh, launched recently, um, within a year or so I would say. And Gen Z and current teenagers have gone crazy for it, at least in my anecdotal experience. And they're using it. 
Nick Clason (03:37):
And if you don't know what B Real is, it's basically an app that one time a day says it's time to be real. But they, uh, you know, you can, you can, it has like dual meaning like cuz BRE is also another thing that you use in like film or whatever, but it says it's time to be real and they just take a picture of what you're doing wherever you are, right there in that moment. You have two minutes to post it, you can post late and that's what a lot of people do. But it's really just like a once daily posting app. It's not the curated feed and the beautiful like Brazilian vacation photo pictures that we would get in the old school, Instagram and Facebook, right? So that was a lot more curation and now Gen Z is leaning a lot more towards just like, this is how it is, this is what it is, take me for me, it is what it is, take it or leave it. 
Nick Clason (04:29):
Like that's essentially right? Like that's essentially, uh, what they, uh, have kind of leaned into. And I think it's fascinating shift this like perfect polished, kind of curated down to this like little more nitty gritty just as I, as I am, take me or leave me for who I am. That's kind of what BeReal is. That's kind of why I think TikTok shifted too. And one of the things that's interesting is burial is where you follow friends, but they only post one time a day. There's like not as much pressure on social media on the curation of it. And I just, I think that that's a trend. I think that that's, uh, a, a way, a thing that Gen Z is attempting to adopt less curation, more just realness, more rawness, more authenticity. Um, and meanwhile like, uh, take, uh, Instagram, Facebook, and some of those more legacy platforms, millennials and up, that's not as much the priority in fact, or it hasn't been, you know, and as they've shifted into reels, which is much more discovery based, more raw, more quick cuts and more like entertainment based. 
Nick Clason (05:36):
Um, like you would go on on TikTok or any of the other platforms, shorts, reels, and you would watch something, it's like 98% or, or something like that. 90% of what you actually watch and consume is not from people that you know. So that's not really a social media anymore. It's honestly much more of like a entertainment platform you get on TikTok at the end of the night or whenever you do to be entertained. So the actual sociability is happening on apps like be real and other, just more like basic, very like nitty gritty, not a lot of bells and whistles type of thing. And I think that there's an attraction to that. And so, uh, I I just, I think that's one, one interesting shift that I'm noticing in the generation gap. I wanna also look at the workplace gap here in a minute and how I think that that plays out for you and your church. 
Nick Clason (06:29):
But first I have some new stats I got from Barna. So let's dive in to those recent stats from Barna on Gen Z. Um, found some of these interesting, just wanted to share them with you. According to Gen Z or according to Barna, 56% of Generation Z claim to be Christians, which might be higher than you thought it was. I think that there's sort of a notion out there that Gen Z is deconstructing, gen Z is rethinking their faith, but 56% still claim and classify themselves as Christians. Granted, I know there's, you know, all kinds of different things on spectrum. You may claim to be a Christian, is it nominal y or whatever, whatnot. The thing that's staggeringly high though is Gen Z considers, uh, only TW or 25% of Gen Z consider themselves to have no faith at all. And here's the the crazy thing, right? 
Nick Clason (07:19):
Like that is, that's the part that is alarmingly high I believe because that is the highest of any other generation by a lot. So US adults, according to US adults only 13% say that they have no faith. And the next highest, um, like breakdown age demographic thing is millennials and they're at 15%. Gen X is at 13%, boomers at 8%, elders at 5%, all of that under not saying that they don't have, uh, faith. And so here's the thing is that while you and I, if we're older and not generation Z, we may look at that and we may be like, wow, that that's alarming. And they are definitely deconstructing and that may be the label that we give to it. But what's interesting is that they surveyed Gen Z gr deeper. And these five words were the words that most defined and clarified their spiritual journey. 
Nick Clason (08:12):
And they were these words, number one, they're spiritually growing. That was 39% of the population checked that, uh, number two, they're spiritually open, 35%, they're spiritually curious, 32% they are, um, spiritual in general, uh, 29%. And then they are spiritually exploring 27%. So like I said, we might have that classification as like, man, you're deconstructing what they call it a different word. And I, that was a very, very, um, uh, important learning, at least for me. I was like, okay, we're freaking out about it. And they're like, no, I'm just open. I'm just exploring. I'm just growing. I'm just checking things out. That was how they would describe it. Uh, big bucket of that, 70% of Gen Z claim to be spiritually open. 70%, that's a large stat. Um, and then furthermore, to expound upon that and that this is where I think this really gets interesting and important for churches is that these were some of the traits that, uh, the survey asked Gen Z, what do you want in your, um, church? 
Nick Clason (09:20):
What do you want in your religious institution? What are the key things you're looking for? The first question, are you looking for it to be correct? 6% of teens said that they were looking for their religion to be correct. 8% of all Gen Zs said that and 9% of young adults said that. Not very high, right? Are you looking for it to be knowledgeable? Are you looking for people in your religious institutions or people around to be knowledgeable? 16% of teens said, yeah, I'm looking for them to be knowledgeable. 21% of all Gen Zs said, yeah, I'm looking for them to be knowledgeable and then 24% of young adults, so I'm looking for them to be knowledgeable. You can see that jump right from teenager to young adult. Once you become an adult, you're like, I do want someone to know something, right? To help me out. 
Nick Clason (10:02):
Uh, this one was the, the highest, the highest on the graphs. You had different graphs of all these different, um, characteristics. Being honest, this is the highest one. 41% of teens want their religious institution. To be honest, 32% of all Gen Z ask for that. And 25% of young adults want honesty, want authenticity, right? Back to be real honesty, authenticity, the real you being open to new ideas. That was another category. 29% of teens want that. 28% of all Gen Z, 28% of young adults. And finally, curiosity, that one was lower with 7% of teens wanting to be curious. 11% of all Gen Z and 13% of young adults. And so they're looking for honesty, they're looking for transparency, they're looking for realness. Okay? Furthermore, and this is the last bit of the stats before we dive into what I think are pot, some potential implications for this. 
Nick Clason (10:55):
51% of Gen Z say that happiness is very important to them. They are looking for happiness. Well, you know, once, once they heard that stam in this like Barna kind of collab thing where they are sharing these statistics, one other person's put in the chat, how do you define happiness? And they ask that question, they're like, what does happiness look like to you? So 43% say it looks like success and, and they used images for them to choose. So that success image was a guy holding money. That's what 43% say, happiness looks like. Successful man holding money where 23% say education is happiness. 20% say family, 8% say spiritual and 6% say health. All right? So what does all that mean? Let's dive into it and check it out. Okay? So I think that there's a workplace shift that needs to happen. Covid ushered a lot of this stuff in and your church is probably in a different spot than it was pre covid, but it may not be fully there where generation Z is interested. 
Nick Clason (11:56):
Cuz here's the thing, whether this matters to you on paper or not, you are going to need to start hiring generation Z by the year 2025, which at the time of the podcast recording is only a year and a half away. Millennials and Gen Z are going to make up the majority of the American workforce. That may or may not be true in your context and in your church, but the fact is, if you're catering to boomers and Xers in the workplace, just because this is the way we've always done it and they need to get over it and they need to get used to it, that may not be your most effective strategy moving forward. And it may not bite you right in the year 2025, but 2026 rolls around 20 27, 20 28, and you're trying to recruit new young talent and they're just not interested in coming to work for your church or your organization. 
Nick Clason (12:43):
Why is that the case? Here are some thoughts I have based off of this research and just some things I've observed in the last couple of years that I think might be contributing to it. So the first is this, the time off conversation and or the work life balance conversation. These are wide sweeping generalities, I understand it. And so if you're like, Hey, I'm a Gen Xer and that's not true of me. I'm saying by and large wide sweeping, um, I work for a boss, he's Gen X, he is phenomenal at giving me time off, taking care of me, making sure I have balance, work life balance, all those things. But he will of his own admission and, and own accord say that he is a workaholic and he will push it to the limit. And so, uh, that is something that is of the older generation, much more the norm. 
Nick Clason (13:36):
They're looking for people who are gonna work hard and give it their all and bust it. And while that may be true, and that may even be what's necessary at times, that is not the natural disposition of millennials and Gen Z, I'm a millennial and I I am friends with and work with a lot of people that are Gen Z. I don't think that they're lazy and don't wanna work. I just simply think that they are more aware of their work life balance. They've looked to their older parents or wiser people in their life and they've seen how they've approached work and they have not, they don't want to fall to those same, you know, pitfalls that they've seen over time. So work-life balance, PTO rhythms, taking time off vacation. I have a coworker, she's Gen Z and this is her first job. And so she's been with us, um, at our job for the, about the same amount of time that I've been working there, eight months or so. 
Nick Clason (14:32):
And this is her first time with like a true weekend, but she has to come back for Sundays. Sundays are not a weekend anymore, but we get Fridays off. And so she will often try to get out of the office a little bit early on a Thursday and she will often take a trip somewhere, go meet some friends, you know, whatever. So she's leaving at like two o'clock, three o'clock, hitting the road, getting there on Thursday night, hanging out. Like, and that's important to her. And so there was a Thursday night commitment that she had and she's like, I can't do that. And it was like, because this is my weekend. I need my weekend to explore, to have fun. And that's just like, I think most older generations would be like, no, you have to work yet to stay here until five. Like, that's the rules. 
Nick Clason (15:16):
And I just think that that that's a shift that is happening and that's probably an adaptation that I would say is gonna need to take place in the workforce. Uh, also flexible in workspaces, like remote working should be able to be a thing. Now I get it. If you're at church and you're in ministry, you know, just how valuable and important like in-person face-to-face meetings are. If you're gonna disciple somebody, if you're gonna grab coffee with a leader, if you're gonna sit down and have breakfast with a couple and you're counseling them, like all those things are valuable. But there's a lot of computer work, there's a lot of email based work, there's a lot of like software things that can take place via remote work. And you don't have to be 100% completely in the office, your butt in a chair because the natural like tendency for that is like everyone's here. 
Nick Clason (16:06):
And so if anyone needs anything, we just pop in and out of people's offices. There are tools nowadays, there's slack, there's as much as I hate it, there's Microsoft teams, there are chat based features that you can stay in touch and you don't have to have a quote unquote office or hallway or pop in type conversation. Why do we do that? I think we do that because it's comfortable, it's familiar to the way it's always been done, but the tools are there and they're probably a little bit more effective on, uh, efficiency workflow, getting people like, you know, in and outta conversations as opposed to like, Hey, how are you? And that conversation taking an extra 10, 15, 20 minutes, there's value in those things, no doubt. But generation Z and millennials are looking for more flexible workspaces if they can get their job done while out, while also being on vacation somewhere so that they can work for a few hours, they can close their laptop and then they can go and have fun on vacation. 
Nick Clason (17:03):
If we are so tight and stringent and say, no, you have to be here in the office, that's not gonna lend itself well to that flexible workspace and that first one, that time off that work life balance. The other trend, the other thing that I'm kind of noticing is that the older generations, uh, Xers and boomers, they're holding on longer, they're working later, they need the money to retire, they still need the income. And this one I think is big, is because while Gen Z is pursuing happiness, uh, corporate work environment may not be the cure or key to their happiness, but if it is, especially in church, they may say like, well, I'm looking for purpose and the church helps bring me that purpose. I want to be a part of a church. However, there are older generations that are still hanging on and that are still working. 
Nick Clason (17:54):
So the question is, while we want to hire younger people, where is the space for them to come into your organization attached to it, take ownership of something and begin working toward any sort of authority in your organization because you have people already holding those most important positions. And that's gonna get tricky, especially if you got those people sitting there and and holding those most important positions. Where are they going to lay down and pave away for generation Z to come in and take opportunity? The last thing I think is that Gen Z is very concerned and rightly so about their mental health, about their mental state, about their mental wellbeing, making sure that those things are taken care of, that they're important. And so your organization, if you're bringing in millennials and Gen Z, consider finding a way to help prioritize their mental health, make counseling a part of a employment benefit for them, um, and for, you know, a thing that you offer to them. 
Nick Clason (18:56):
So I have one last idea, let's check it out on the other side, right? So here's my conclusion. Gen Z, well, 25% would claim that they don't have faith. I think one of the things I've noticed in my experience is that generation Z, they still love and like Jesus a lot. In fact, in this Barna co lab, they sat down and talked with two guys who were Gen Z business owners. And what shocked me and was just an interesting thing that I noticed, uh, they didn't necessarily say this, they're a part of their church, but they're Christians running a Christian organization, not doing it through the local church. So my question to myself in that moment was, if Gen Zers, like these are passionate about faith, passionate about God, they love going to things like, you know, passion, these people, they were in the event business as well. 
Nick Clason (19:51):
They love going to those things, but we're not seeing them in our churches, both on the workplace side or the attendance side. Do they like Jesus and just not like the way that we do our church? I think church has a propensity right now to feel very institutionalized. And I think that that, that if that rubbed you the wrong way, and especially if you're older and you're listening to it and you're like, my church isn't institutionalized, this is what we've been doing it for years. While that may be true, the way that we've been doing church for years is American, not necessarily New Testament. The New Testament church looked very different from the American church. So are you doing church like the Bible or are you doing church like America? And there's nothing wrong with doing church like America unless it's not effective in reaching the next generation. 
Nick Clason (20:36):
And in that case, that's where it becomes an issue. And so I think both from older generations holding on from workplaces not being very friendly to Generation Z, millennials and those with that type of mindset and the fact that there's just not as much space for Generation Z to, to go into these spaces, they're creating them over here to look more New Testament, to look more authentic, to look more be real, to have more community, to have more places to lean in as opposed to coming to your institutionalized church. Because if they're not there in the seats from eight 30 to nine 30, then we consider them deconstructing. And that just may simply not be true. They might just be open to exploring new ways, new, new ideas, new places to engage with these things. That doesn't necessarily mean that they're out on Jesus. It just might mean that they're out on you. So what shifts might you need to take place? What stats have you heard that you're like now that's interesting and that might change some of the way we do things because before long, millennials and generations here are going to make up the majority of our workforce. They are Gen Z is not just teenagers in your youth group, they're graduating college now. They are looking for a church to attach to. Is your church friendly to them and what they need? Or is your church stuck dogmatically to the way that things have always been done? 
Nick Clason (21:59):
Well thanks guys so much for hanging out in this episode. Thrilled to have you with us. Don't forget everything that you need is gonna be available to you in the show notes. Make sure that you like, make sure that you comment, make sure that you subscribe, rating, review, all those things. Glad to be with you. If you find this helpful, we would love to continue to create and produce content like this for you. So all that stuff helps keep us going as well as head to hybridministry.xyz Click on the contact form and if you have questions, submit them there to us. We would love to start taking some questions, answering some of your questions and giving back to y'all and letting you know what our perspective is on certain hybrid things, digital, social marketing, communications, generation Z, all the above. Let us know on those topic. But until next time, and as always, stay. 
</description>
  <itunes:keywords>Gen Z, Generation Gap, Millennials, Church Attendance, Barna, Pastor, Church, Online Church, Church Marketing Tips</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Nick talks about the lastest Generation Z findings, the cultural and generation gap that is growing in our churches. And answers the ultimate question, is Gen Z deconstructing their faith? And if so, what do we do about that?</p>

<p>Show Notes &amp; Transcripts: <a href="http://www.hybridministry.xyz/044" rel="nofollow">http://www.hybridministry.xyz/044</a><br>
YouTube: <a href="https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g" rel="nofollow">https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g</a><br>
TikTok: <a href="http://www.tiktok.com/@clasonnick" rel="nofollow">http://www.tiktok.com/@clasonnick</a><br>
FREE E-Book: <a href="https://www.hybridministry.xyz/articles/ebook" rel="nofollow">https://www.hybridministry.xyz/articles/ebook</a></p>

<p><strong>RECENT GEN Z STATS</strong><br>
*<em>GEN Z *</em><br>
70% are spiritually open</p>

<p><strong>TRAITS</strong><br>
Correct<br>
6% Teens<br>
8% All Gen Z<br>
9% Young Adults<br>
<strong>Knowledgeable</strong><br>
16% Teens<br>
21% All Gen Z<br>
24% Young Adults<br>
<strong>Being Honest</strong><br>
41% Teens<br>
32% All Gen Z<br>
25% Young Adults<br>
<strong>Being Open to New Ideas</strong><br>
29% Teens<br>
28% All Gen Z<br>
28% Young Adults<br>
<strong>Being Curious</strong><br>
7% Teens<br>
11% All Gen Z<br>
13% Young Adults</p>

<p><strong>51% HAPPINESS IS VERY IMPORTANT</strong><br>
<em>Happiness Looks Like</em><br>
43% Success<br>
23% Education<br>
20% Family<br>
8% Spiritual<br>
6% Health</p>

<p><strong>TIMECODES</strong><br>
00:00-02:46 Intro<br>
02:46-06:32 A BeReal Generation vs. an Instagram Generation<br>
06:32-11:37 The Latest Gen Z Statistics<br>
11:37-18:52 Church &amp; Workplace Implications of these Cultural Trends and Shifts<br>
18:52-21:49 Gen Z Still Likes Jesus, just not our Church<br>
21:49-22:44 Outro</p>

<p><strong>TRANSCRIPT</strong><br>
Nick Clason (00:00):<br>
Hey, what is up everybody? Welcome back to another episode of the Hybrid Ministry Show. I am your host, Nick Clason, excited to be with you. And in this episode, we are going to talk about the workplace gap and generational gap between older generations and younger generations, specifically generation Z and those that have come before them. And also, I want to pull out some principles that I think might be true about what that means for you and your local church and how they&#39;re the, the gap is causing a riff in potentially church attendance. But before we do, I just want to say thanks for being here. If you&#39;re on YouTube, hit that subscribe and notification button, that like button. If you&#39;re on TikTok, give us a follow. And if you are just listening in your podcast catcher, I wanna let you know that you can head to hybridministry.xyz for all of your podcast needs, including show notes and transcripts. </p>

<p>Nick Clason (01:00):<br>
We will link all of the notes to everything, uh, all the links, everything that we&#39;re talking about. And, uh, all of the, uh, transcript is there for you, 100% completely free of charge. We also wanna let you know that LinkedIn, the show notes, both on YouTube and in your podcast, our free ebook, have I already ruined my church&#39;s TikTok account. That will be available for you. Again, free of charge. Just hit that subscribe button and sign up for that email list. We&#39;d love to give that to you as a free gift and our token of appreciation. Uh, and also, without any further ado, if you are able, willing, or, uh, have any sort of interest in letting us know, this would be great. We would love a five star rating or review that would really help us out, that would help us get index in the search for all these things on podcast. </p>

<p>Nick Clason (01:47):<br>
All those things matter, and they&#39;re just, they would just be a small token of appreciation from you to us for all that we do. Um, but again, we are just thankful and thrilled to be here. So without any further ado, let&#39;s dive into the workplace generation gap conundrum. Hey, what&#39;s up, hybrid ministry fam, thanks for watching this or listening to this. Hey, I just wanna drop a quick note and let you know about halfway through, uh, the audio recording. Somehow my audio got corrupted. You&#39;ll notice a drastic drop off in quality some way through. Sorry about that. You&#39;re still gonna be able to hear it cuz I was recording it on my phone just like I&#39;m doing this little announcement right here, right now. So this&#39;ll be able to hear it. It&#39;s just not the best, it&#39;s not our favorite quality level. We&#39;ll get it back, you know, we&#39;ll figured out the issue. </p>

<p>Nick Clason (02:40):<br>
Um, but just wanna give you that quick disclaimer. Heads up. Hope you still enjoy the rest of the episode. So if you have been paying any bit of attention recently, you know that the social trends have been shifting. We all know that TikTok has grown in immense popularity. All of what Congress and the US is trying to do with it, it&#39;s grown in immense popularity. So much so that some of our more, um, legacy platforms like Facebook and Instagram have adopted many of the AI features that are available in TikTok. But another trend that I&#39;ve noticed recently, uh, is the trend of the, the social media app. B real bre has been, uh, launched recently, um, within a year or so I would say. And Gen Z and current teenagers have gone crazy for it, at least in my anecdotal experience. And they&#39;re using it. </p>

<p>Nick Clason (03:37):<br>
And if you don&#39;t know what B Real is, it&#39;s basically an app that one time a day says it&#39;s time to be real. But they, uh, you know, you can, you can, it has like dual meaning like cuz BRE is also another thing that you use in like film or whatever, but it says it&#39;s time to be real and they just take a picture of what you&#39;re doing wherever you are, right there in that moment. You have two minutes to post it, you can post late and that&#39;s what a lot of people do. But it&#39;s really just like a once daily posting app. It&#39;s not the curated feed and the beautiful like Brazilian vacation photo pictures that we would get in the old school, Instagram and Facebook, right? So that was a lot more curation and now Gen Z is leaning a lot more towards just like, this is how it is, this is what it is, take me for me, it is what it is, take it or leave it. </p>

<p>Nick Clason (04:29):<br>
Like that&#39;s essentially right? Like that&#39;s essentially, uh, what they, uh, have kind of leaned into. And I think it&#39;s fascinating shift this like perfect polished, kind of curated down to this like little more nitty gritty just as I, as I am, take me or leave me for who I am. That&#39;s kind of what BeReal is. That&#39;s kind of why I think TikTok shifted too. And one of the things that&#39;s interesting is burial is where you follow friends, but they only post one time a day. There&#39;s like not as much pressure on social media on the curation of it. And I just, I think that that&#39;s a trend. I think that that&#39;s, uh, a, a way, a thing that Gen Z is attempting to adopt less curation, more just realness, more rawness, more authenticity. Um, and meanwhile like, uh, take, uh, Instagram, Facebook, and some of those more legacy platforms, millennials and up, that&#39;s not as much the priority in fact, or it hasn&#39;t been, you know, and as they&#39;ve shifted into reels, which is much more discovery based, more raw, more quick cuts and more like entertainment based. </p>

<p>Nick Clason (05:36):<br>
Um, like you would go on on TikTok or any of the other platforms, shorts, reels, and you would watch something, it&#39;s like 98% or, or something like that. 90% of what you actually watch and consume is not from people that you know. So that&#39;s not really a social media anymore. It&#39;s honestly much more of like a entertainment platform you get on TikTok at the end of the night or whenever you do to be entertained. So the actual sociability is happening on apps like be real and other, just more like basic, very like nitty gritty, not a lot of bells and whistles type of thing. And I think that there&#39;s an attraction to that. And so, uh, I I just, I think that&#39;s one, one interesting shift that I&#39;m noticing in the generation gap. I wanna also look at the workplace gap here in a minute and how I think that that plays out for you and your church. </p>

<p>Nick Clason (06:29):<br>
But first I have some new stats I got from Barna. So let&#39;s dive in to those recent stats from Barna on Gen Z. Um, found some of these interesting, just wanted to share them with you. According to Gen Z or according to Barna, 56% of Generation Z claim to be Christians, which might be higher than you thought it was. I think that there&#39;s sort of a notion out there that Gen Z is deconstructing, gen Z is rethinking their faith, but 56% still claim and classify themselves as Christians. Granted, I know there&#39;s, you know, all kinds of different things on spectrum. You may claim to be a Christian, is it nominal y or whatever, whatnot. The thing that&#39;s staggeringly high though is Gen Z considers, uh, only TW or 25% of Gen Z consider themselves to have no faith at all. And here&#39;s the the crazy thing, right? </p>

<p>Nick Clason (07:19):<br>
Like that is, that&#39;s the part that is alarmingly high I believe because that is the highest of any other generation by a lot. So US adults, according to US adults only 13% say that they have no faith. And the next highest, um, like breakdown age demographic thing is millennials and they&#39;re at 15%. Gen X is at 13%, boomers at 8%, elders at 5%, all of that under not saying that they don&#39;t have, uh, faith. And so here&#39;s the thing is that while you and I, if we&#39;re older and not generation Z, we may look at that and we may be like, wow, that that&#39;s alarming. And they are definitely deconstructing and that may be the label that we give to it. But what&#39;s interesting is that they surveyed Gen Z gr deeper. And these five words were the words that most defined and clarified their spiritual journey. </p>

<p>Nick Clason (08:12):<br>
And they were these words, number one, they&#39;re spiritually growing. That was 39% of the population checked that, uh, number two, they&#39;re spiritually open, 35%, they&#39;re spiritually curious, 32% they are, um, spiritual in general, uh, 29%. And then they are spiritually exploring 27%. So like I said, we might have that classification as like, man, you&#39;re deconstructing what they call it a different word. And I, that was a very, very, um, uh, important learning, at least for me. I was like, okay, we&#39;re freaking out about it. And they&#39;re like, no, I&#39;m just open. I&#39;m just exploring. I&#39;m just growing. I&#39;m just checking things out. That was how they would describe it. Uh, big bucket of that, 70% of Gen Z claim to be spiritually open. 70%, that&#39;s a large stat. Um, and then furthermore, to expound upon that and that this is where I think this really gets interesting and important for churches is that these were some of the traits that, uh, the survey asked Gen Z, what do you want in your, um, church? </p>

<p>Nick Clason (09:20):<br>
What do you want in your religious institution? What are the key things you&#39;re looking for? The first question, are you looking for it to be correct? 6% of teens said that they were looking for their religion to be correct. 8% of all Gen Zs said that and 9% of young adults said that. Not very high, right? Are you looking for it to be knowledgeable? Are you looking for people in your religious institutions or people around to be knowledgeable? 16% of teens said, yeah, I&#39;m looking for them to be knowledgeable. 21% of all Gen Zs said, yeah, I&#39;m looking for them to be knowledgeable and then 24% of young adults, so I&#39;m looking for them to be knowledgeable. You can see that jump right from teenager to young adult. Once you become an adult, you&#39;re like, I do want someone to know something, right? To help me out. </p>

<p>Nick Clason (10:02):<br>
Uh, this one was the, the highest, the highest on the graphs. You had different graphs of all these different, um, characteristics. Being honest, this is the highest one. 41% of teens want their religious institution. To be honest, 32% of all Gen Z ask for that. And 25% of young adults want honesty, want authenticity, right? Back to be real honesty, authenticity, the real you being open to new ideas. That was another category. 29% of teens want that. 28% of all Gen Z, 28% of young adults. And finally, curiosity, that one was lower with 7% of teens wanting to be curious. 11% of all Gen Z and 13% of young adults. And so they&#39;re looking for honesty, they&#39;re looking for transparency, they&#39;re looking for realness. Okay? Furthermore, and this is the last bit of the stats before we dive into what I think are pot, some potential implications for this. </p>

<p>Nick Clason (10:55):<br>
51% of Gen Z say that happiness is very important to them. They are looking for happiness. Well, you know, once, once they heard that stam in this like Barna kind of collab thing where they are sharing these statistics, one other person&#39;s put in the chat, how do you define happiness? And they ask that question, they&#39;re like, what does happiness look like to you? So 43% say it looks like success and, and they used images for them to choose. So that success image was a guy holding money. That&#39;s what 43% say, happiness looks like. Successful man holding money where 23% say education is happiness. 20% say family, 8% say spiritual and 6% say health. All right? So what does all that mean? Let&#39;s dive into it and check it out. Okay? So I think that there&#39;s a workplace shift that needs to happen. Covid ushered a lot of this stuff in and your church is probably in a different spot than it was pre covid, but it may not be fully there where generation Z is interested. </p>

<p>Nick Clason (11:56):<br>
Cuz here&#39;s the thing, whether this matters to you on paper or not, you are going to need to start hiring generation Z by the year 2025, which at the time of the podcast recording is only a year and a half away. Millennials and Gen Z are going to make up the majority of the American workforce. That may or may not be true in your context and in your church, but the fact is, if you&#39;re catering to boomers and Xers in the workplace, just because this is the way we&#39;ve always done it and they need to get over it and they need to get used to it, that may not be your most effective strategy moving forward. And it may not bite you right in the year 2025, but 2026 rolls around 20 27, 20 28, and you&#39;re trying to recruit new young talent and they&#39;re just not interested in coming to work for your church or your organization. </p>

<p>Nick Clason (12:43):<br>
Why is that the case? Here are some thoughts I have based off of this research and just some things I&#39;ve observed in the last couple of years that I think might be contributing to it. So the first is this, the time off conversation and or the work life balance conversation. These are wide sweeping generalities, I understand it. And so if you&#39;re like, Hey, I&#39;m a Gen Xer and that&#39;s not true of me. I&#39;m saying by and large wide sweeping, um, I work for a boss, he&#39;s Gen X, he is phenomenal at giving me time off, taking care of me, making sure I have balance, work life balance, all those things. But he will of his own admission and, and own accord say that he is a workaholic and he will push it to the limit. And so, uh, that is something that is of the older generation, much more the norm. </p>

<p>Nick Clason (13:36):<br>
They&#39;re looking for people who are gonna work hard and give it their all and bust it. And while that may be true, and that may even be what&#39;s necessary at times, that is not the natural disposition of millennials and Gen Z, I&#39;m a millennial and I I am friends with and work with a lot of people that are Gen Z. I don&#39;t think that they&#39;re lazy and don&#39;t wanna work. I just simply think that they are more aware of their work life balance. They&#39;ve looked to their older parents or wiser people in their life and they&#39;ve seen how they&#39;ve approached work and they have not, they don&#39;t want to fall to those same, you know, pitfalls that they&#39;ve seen over time. So work-life balance, PTO rhythms, taking time off vacation. I have a coworker, she&#39;s Gen Z and this is her first job. And so she&#39;s been with us, um, at our job for the, about the same amount of time that I&#39;ve been working there, eight months or so. </p>

<p>Nick Clason (14:32):<br>
And this is her first time with like a true weekend, but she has to come back for Sundays. Sundays are not a weekend anymore, but we get Fridays off. And so she will often try to get out of the office a little bit early on a Thursday and she will often take a trip somewhere, go meet some friends, you know, whatever. So she&#39;s leaving at like two o&#39;clock, three o&#39;clock, hitting the road, getting there on Thursday night, hanging out. Like, and that&#39;s important to her. And so there was a Thursday night commitment that she had and she&#39;s like, I can&#39;t do that. And it was like, because this is my weekend. I need my weekend to explore, to have fun. And that&#39;s just like, I think most older generations would be like, no, you have to work yet to stay here until five. Like, that&#39;s the rules. </p>

<p>Nick Clason (15:16):<br>
And I just think that that that&#39;s a shift that is happening and that&#39;s probably an adaptation that I would say is gonna need to take place in the workforce. Uh, also flexible in workspaces, like remote working should be able to be a thing. Now I get it. If you&#39;re at church and you&#39;re in ministry, you know, just how valuable and important like in-person face-to-face meetings are. If you&#39;re gonna disciple somebody, if you&#39;re gonna grab coffee with a leader, if you&#39;re gonna sit down and have breakfast with a couple and you&#39;re counseling them, like all those things are valuable. But there&#39;s a lot of computer work, there&#39;s a lot of email based work, there&#39;s a lot of like software things that can take place via remote work. And you don&#39;t have to be 100% completely in the office, your butt in a chair because the natural like tendency for that is like everyone&#39;s here. </p>

<p>Nick Clason (16:06):<br>
And so if anyone needs anything, we just pop in and out of people&#39;s offices. There are tools nowadays, there&#39;s slack, there&#39;s as much as I hate it, there&#39;s Microsoft teams, there are chat based features that you can stay in touch and you don&#39;t have to have a quote unquote office or hallway or pop in type conversation. Why do we do that? I think we do that because it&#39;s comfortable, it&#39;s familiar to the way it&#39;s always been done, but the tools are there and they&#39;re probably a little bit more effective on, uh, efficiency workflow, getting people like, you know, in and outta conversations as opposed to like, Hey, how are you? And that conversation taking an extra 10, 15, 20 minutes, there&#39;s value in those things, no doubt. But generation Z and millennials are looking for more flexible workspaces if they can get their job done while out, while also being on vacation somewhere so that they can work for a few hours, they can close their laptop and then they can go and have fun on vacation. </p>

<p>Nick Clason (17:03):<br>
If we are so tight and stringent and say, no, you have to be here in the office, that&#39;s not gonna lend itself well to that flexible workspace and that first one, that time off that work life balance. The other trend, the other thing that I&#39;m kind of noticing is that the older generations, uh, Xers and boomers, they&#39;re holding on longer, they&#39;re working later, they need the money to retire, they still need the income. And this one I think is big, is because while Gen Z is pursuing happiness, uh, corporate work environment may not be the cure or key to their happiness, but if it is, especially in church, they may say like, well, I&#39;m looking for purpose and the church helps bring me that purpose. I want to be a part of a church. However, there are older generations that are still hanging on and that are still working. </p>

<p>Nick Clason (17:54):<br>
So the question is, while we want to hire younger people, where is the space for them to come into your organization attached to it, take ownership of something and begin working toward any sort of authority in your organization because you have people already holding those most important positions. And that&#39;s gonna get tricky, especially if you got those people sitting there and and holding those most important positions. Where are they going to lay down and pave away for generation Z to come in and take opportunity? The last thing I think is that Gen Z is very concerned and rightly so about their mental health, about their mental state, about their mental wellbeing, making sure that those things are taken care of, that they&#39;re important. And so your organization, if you&#39;re bringing in millennials and Gen Z, consider finding a way to help prioritize their mental health, make counseling a part of a employment benefit for them, um, and for, you know, a thing that you offer to them. </p>

<p>Nick Clason (18:56):<br>
So I have one last idea, let&#39;s check it out on the other side, right? So here&#39;s my conclusion. Gen Z, well, 25% would claim that they don&#39;t have faith. I think one of the things I&#39;ve noticed in my experience is that generation Z, they still love and like Jesus a lot. In fact, in this Barna co lab, they sat down and talked with two guys who were Gen Z business owners. And what shocked me and was just an interesting thing that I noticed, uh, they didn&#39;t necessarily say this, they&#39;re a part of their church, but they&#39;re Christians running a Christian organization, not doing it through the local church. So my question to myself in that moment was, if Gen Zers, like these are passionate about faith, passionate about God, they love going to things like, you know, passion, these people, they were in the event business as well. </p>

<p>Nick Clason (19:51):<br>
They love going to those things, but we&#39;re not seeing them in our churches, both on the workplace side or the attendance side. Do they like Jesus and just not like the way that we do our church? I think church has a propensity right now to feel very institutionalized. And I think that that, that if that rubbed you the wrong way, and especially if you&#39;re older and you&#39;re listening to it and you&#39;re like, my church isn&#39;t institutionalized, this is what we&#39;ve been doing it for years. While that may be true, the way that we&#39;ve been doing church for years is American, not necessarily New Testament. The New Testament church looked very different from the American church. So are you doing church like the Bible or are you doing church like America? And there&#39;s nothing wrong with doing church like America unless it&#39;s not effective in reaching the next generation. </p>

<p>Nick Clason (20:36):<br>
And in that case, that&#39;s where it becomes an issue. And so I think both from older generations holding on from workplaces not being very friendly to Generation Z, millennials and those with that type of mindset and the fact that there&#39;s just not as much space for Generation Z to, to go into these spaces, they&#39;re creating them over here to look more New Testament, to look more authentic, to look more be real, to have more community, to have more places to lean in as opposed to coming to your institutionalized church. Because if they&#39;re not there in the seats from eight 30 to nine 30, then we consider them deconstructing. And that just may simply not be true. They might just be open to exploring new ways, new, new ideas, new places to engage with these things. That doesn&#39;t necessarily mean that they&#39;re out on Jesus. It just might mean that they&#39;re out on you. So what shifts might you need to take place? What stats have you heard that you&#39;re like now that&#39;s interesting and that might change some of the way we do things because before long, millennials and generations here are going to make up the majority of our workforce. They are Gen Z is not just teenagers in your youth group, they&#39;re graduating college now. They are looking for a church to attach to. Is your church friendly to them and what they need? Or is your church stuck dogmatically to the way that things have always been done? </p>

<p>Nick Clason (21:59):<br>
Well thanks guys so much for hanging out in this episode. Thrilled to have you with us. Don&#39;t forget everything that you need is gonna be available to you in the show notes. Make sure that you like, make sure that you comment, make sure that you subscribe, rating, review, all those things. Glad to be with you. If you find this helpful, we would love to continue to create and produce content like this for you. So all that stuff helps keep us going as well as head to hybridministry.xyz Click on the contact form and if you have questions, submit them there to us. We would love to start taking some questions, answering some of your questions and giving back to y&#39;all and letting you know what our perspective is on certain hybrid things, digital, social marketing, communications, generation Z, all the above. Let us know on those topic. But until next time, and as always, stay.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Nick talks about the lastest Generation Z findings, the cultural and generation gap that is growing in our churches. And answers the ultimate question, is Gen Z deconstructing their faith? And if so, what do we do about that?</p>

<p>Show Notes &amp; Transcripts: <a href="http://www.hybridministry.xyz/044" rel="nofollow">http://www.hybridministry.xyz/044</a><br>
YouTube: <a href="https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g" rel="nofollow">https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g</a><br>
TikTok: <a href="http://www.tiktok.com/@clasonnick" rel="nofollow">http://www.tiktok.com/@clasonnick</a><br>
FREE E-Book: <a href="https://www.hybridministry.xyz/articles/ebook" rel="nofollow">https://www.hybridministry.xyz/articles/ebook</a></p>

<p><strong>RECENT GEN Z STATS</strong><br>
*<em>GEN Z *</em><br>
70% are spiritually open</p>

<p><strong>TRAITS</strong><br>
Correct<br>
6% Teens<br>
8% All Gen Z<br>
9% Young Adults<br>
<strong>Knowledgeable</strong><br>
16% Teens<br>
21% All Gen Z<br>
24% Young Adults<br>
<strong>Being Honest</strong><br>
41% Teens<br>
32% All Gen Z<br>
25% Young Adults<br>
<strong>Being Open to New Ideas</strong><br>
29% Teens<br>
28% All Gen Z<br>
28% Young Adults<br>
<strong>Being Curious</strong><br>
7% Teens<br>
11% All Gen Z<br>
13% Young Adults</p>

<p><strong>51% HAPPINESS IS VERY IMPORTANT</strong><br>
<em>Happiness Looks Like</em><br>
43% Success<br>
23% Education<br>
20% Family<br>
8% Spiritual<br>
6% Health</p>

<p><strong>TIMECODES</strong><br>
00:00-02:46 Intro<br>
02:46-06:32 A BeReal Generation vs. an Instagram Generation<br>
06:32-11:37 The Latest Gen Z Statistics<br>
11:37-18:52 Church &amp; Workplace Implications of these Cultural Trends and Shifts<br>
18:52-21:49 Gen Z Still Likes Jesus, just not our Church<br>
21:49-22:44 Outro</p>

<p><strong>TRANSCRIPT</strong><br>
Nick Clason (00:00):<br>
Hey, what is up everybody? Welcome back to another episode of the Hybrid Ministry Show. I am your host, Nick Clason, excited to be with you. And in this episode, we are going to talk about the workplace gap and generational gap between older generations and younger generations, specifically generation Z and those that have come before them. And also, I want to pull out some principles that I think might be true about what that means for you and your local church and how they&#39;re the, the gap is causing a riff in potentially church attendance. But before we do, I just want to say thanks for being here. If you&#39;re on YouTube, hit that subscribe and notification button, that like button. If you&#39;re on TikTok, give us a follow. And if you are just listening in your podcast catcher, I wanna let you know that you can head to hybridministry.xyz for all of your podcast needs, including show notes and transcripts. </p>

<p>Nick Clason (01:00):<br>
We will link all of the notes to everything, uh, all the links, everything that we&#39;re talking about. And, uh, all of the, uh, transcript is there for you, 100% completely free of charge. We also wanna let you know that LinkedIn, the show notes, both on YouTube and in your podcast, our free ebook, have I already ruined my church&#39;s TikTok account. That will be available for you. Again, free of charge. Just hit that subscribe button and sign up for that email list. We&#39;d love to give that to you as a free gift and our token of appreciation. Uh, and also, without any further ado, if you are able, willing, or, uh, have any sort of interest in letting us know, this would be great. We would love a five star rating or review that would really help us out, that would help us get index in the search for all these things on podcast. </p>

<p>Nick Clason (01:47):<br>
All those things matter, and they&#39;re just, they would just be a small token of appreciation from you to us for all that we do. Um, but again, we are just thankful and thrilled to be here. So without any further ado, let&#39;s dive into the workplace generation gap conundrum. Hey, what&#39;s up, hybrid ministry fam, thanks for watching this or listening to this. Hey, I just wanna drop a quick note and let you know about halfway through, uh, the audio recording. Somehow my audio got corrupted. You&#39;ll notice a drastic drop off in quality some way through. Sorry about that. You&#39;re still gonna be able to hear it cuz I was recording it on my phone just like I&#39;m doing this little announcement right here, right now. So this&#39;ll be able to hear it. It&#39;s just not the best, it&#39;s not our favorite quality level. We&#39;ll get it back, you know, we&#39;ll figured out the issue. </p>

<p>Nick Clason (02:40):<br>
Um, but just wanna give you that quick disclaimer. Heads up. Hope you still enjoy the rest of the episode. So if you have been paying any bit of attention recently, you know that the social trends have been shifting. We all know that TikTok has grown in immense popularity. All of what Congress and the US is trying to do with it, it&#39;s grown in immense popularity. So much so that some of our more, um, legacy platforms like Facebook and Instagram have adopted many of the AI features that are available in TikTok. But another trend that I&#39;ve noticed recently, uh, is the trend of the, the social media app. B real bre has been, uh, launched recently, um, within a year or so I would say. And Gen Z and current teenagers have gone crazy for it, at least in my anecdotal experience. And they&#39;re using it. </p>

<p>Nick Clason (03:37):<br>
And if you don&#39;t know what B Real is, it&#39;s basically an app that one time a day says it&#39;s time to be real. But they, uh, you know, you can, you can, it has like dual meaning like cuz BRE is also another thing that you use in like film or whatever, but it says it&#39;s time to be real and they just take a picture of what you&#39;re doing wherever you are, right there in that moment. You have two minutes to post it, you can post late and that&#39;s what a lot of people do. But it&#39;s really just like a once daily posting app. It&#39;s not the curated feed and the beautiful like Brazilian vacation photo pictures that we would get in the old school, Instagram and Facebook, right? So that was a lot more curation and now Gen Z is leaning a lot more towards just like, this is how it is, this is what it is, take me for me, it is what it is, take it or leave it. </p>

<p>Nick Clason (04:29):<br>
Like that&#39;s essentially right? Like that&#39;s essentially, uh, what they, uh, have kind of leaned into. And I think it&#39;s fascinating shift this like perfect polished, kind of curated down to this like little more nitty gritty just as I, as I am, take me or leave me for who I am. That&#39;s kind of what BeReal is. That&#39;s kind of why I think TikTok shifted too. And one of the things that&#39;s interesting is burial is where you follow friends, but they only post one time a day. There&#39;s like not as much pressure on social media on the curation of it. And I just, I think that that&#39;s a trend. I think that that&#39;s, uh, a, a way, a thing that Gen Z is attempting to adopt less curation, more just realness, more rawness, more authenticity. Um, and meanwhile like, uh, take, uh, Instagram, Facebook, and some of those more legacy platforms, millennials and up, that&#39;s not as much the priority in fact, or it hasn&#39;t been, you know, and as they&#39;ve shifted into reels, which is much more discovery based, more raw, more quick cuts and more like entertainment based. </p>

<p>Nick Clason (05:36):<br>
Um, like you would go on on TikTok or any of the other platforms, shorts, reels, and you would watch something, it&#39;s like 98% or, or something like that. 90% of what you actually watch and consume is not from people that you know. So that&#39;s not really a social media anymore. It&#39;s honestly much more of like a entertainment platform you get on TikTok at the end of the night or whenever you do to be entertained. So the actual sociability is happening on apps like be real and other, just more like basic, very like nitty gritty, not a lot of bells and whistles type of thing. And I think that there&#39;s an attraction to that. And so, uh, I I just, I think that&#39;s one, one interesting shift that I&#39;m noticing in the generation gap. I wanna also look at the workplace gap here in a minute and how I think that that plays out for you and your church. </p>

<p>Nick Clason (06:29):<br>
But first I have some new stats I got from Barna. So let&#39;s dive in to those recent stats from Barna on Gen Z. Um, found some of these interesting, just wanted to share them with you. According to Gen Z or according to Barna, 56% of Generation Z claim to be Christians, which might be higher than you thought it was. I think that there&#39;s sort of a notion out there that Gen Z is deconstructing, gen Z is rethinking their faith, but 56% still claim and classify themselves as Christians. Granted, I know there&#39;s, you know, all kinds of different things on spectrum. You may claim to be a Christian, is it nominal y or whatever, whatnot. The thing that&#39;s staggeringly high though is Gen Z considers, uh, only TW or 25% of Gen Z consider themselves to have no faith at all. And here&#39;s the the crazy thing, right? </p>

<p>Nick Clason (07:19):<br>
Like that is, that&#39;s the part that is alarmingly high I believe because that is the highest of any other generation by a lot. So US adults, according to US adults only 13% say that they have no faith. And the next highest, um, like breakdown age demographic thing is millennials and they&#39;re at 15%. Gen X is at 13%, boomers at 8%, elders at 5%, all of that under not saying that they don&#39;t have, uh, faith. And so here&#39;s the thing is that while you and I, if we&#39;re older and not generation Z, we may look at that and we may be like, wow, that that&#39;s alarming. And they are definitely deconstructing and that may be the label that we give to it. But what&#39;s interesting is that they surveyed Gen Z gr deeper. And these five words were the words that most defined and clarified their spiritual journey. </p>

<p>Nick Clason (08:12):<br>
And they were these words, number one, they&#39;re spiritually growing. That was 39% of the population checked that, uh, number two, they&#39;re spiritually open, 35%, they&#39;re spiritually curious, 32% they are, um, spiritual in general, uh, 29%. And then they are spiritually exploring 27%. So like I said, we might have that classification as like, man, you&#39;re deconstructing what they call it a different word. And I, that was a very, very, um, uh, important learning, at least for me. I was like, okay, we&#39;re freaking out about it. And they&#39;re like, no, I&#39;m just open. I&#39;m just exploring. I&#39;m just growing. I&#39;m just checking things out. That was how they would describe it. Uh, big bucket of that, 70% of Gen Z claim to be spiritually open. 70%, that&#39;s a large stat. Um, and then furthermore, to expound upon that and that this is where I think this really gets interesting and important for churches is that these were some of the traits that, uh, the survey asked Gen Z, what do you want in your, um, church? </p>

<p>Nick Clason (09:20):<br>
What do you want in your religious institution? What are the key things you&#39;re looking for? The first question, are you looking for it to be correct? 6% of teens said that they were looking for their religion to be correct. 8% of all Gen Zs said that and 9% of young adults said that. Not very high, right? Are you looking for it to be knowledgeable? Are you looking for people in your religious institutions or people around to be knowledgeable? 16% of teens said, yeah, I&#39;m looking for them to be knowledgeable. 21% of all Gen Zs said, yeah, I&#39;m looking for them to be knowledgeable and then 24% of young adults, so I&#39;m looking for them to be knowledgeable. You can see that jump right from teenager to young adult. Once you become an adult, you&#39;re like, I do want someone to know something, right? To help me out. </p>

<p>Nick Clason (10:02):<br>
Uh, this one was the, the highest, the highest on the graphs. You had different graphs of all these different, um, characteristics. Being honest, this is the highest one. 41% of teens want their religious institution. To be honest, 32% of all Gen Z ask for that. And 25% of young adults want honesty, want authenticity, right? Back to be real honesty, authenticity, the real you being open to new ideas. That was another category. 29% of teens want that. 28% of all Gen Z, 28% of young adults. And finally, curiosity, that one was lower with 7% of teens wanting to be curious. 11% of all Gen Z and 13% of young adults. And so they&#39;re looking for honesty, they&#39;re looking for transparency, they&#39;re looking for realness. Okay? Furthermore, and this is the last bit of the stats before we dive into what I think are pot, some potential implications for this. </p>

<p>Nick Clason (10:55):<br>
51% of Gen Z say that happiness is very important to them. They are looking for happiness. Well, you know, once, once they heard that stam in this like Barna kind of collab thing where they are sharing these statistics, one other person&#39;s put in the chat, how do you define happiness? And they ask that question, they&#39;re like, what does happiness look like to you? So 43% say it looks like success and, and they used images for them to choose. So that success image was a guy holding money. That&#39;s what 43% say, happiness looks like. Successful man holding money where 23% say education is happiness. 20% say family, 8% say spiritual and 6% say health. All right? So what does all that mean? Let&#39;s dive into it and check it out. Okay? So I think that there&#39;s a workplace shift that needs to happen. Covid ushered a lot of this stuff in and your church is probably in a different spot than it was pre covid, but it may not be fully there where generation Z is interested. </p>

<p>Nick Clason (11:56):<br>
Cuz here&#39;s the thing, whether this matters to you on paper or not, you are going to need to start hiring generation Z by the year 2025, which at the time of the podcast recording is only a year and a half away. Millennials and Gen Z are going to make up the majority of the American workforce. That may or may not be true in your context and in your church, but the fact is, if you&#39;re catering to boomers and Xers in the workplace, just because this is the way we&#39;ve always done it and they need to get over it and they need to get used to it, that may not be your most effective strategy moving forward. And it may not bite you right in the year 2025, but 2026 rolls around 20 27, 20 28, and you&#39;re trying to recruit new young talent and they&#39;re just not interested in coming to work for your church or your organization. </p>

<p>Nick Clason (12:43):<br>
Why is that the case? Here are some thoughts I have based off of this research and just some things I&#39;ve observed in the last couple of years that I think might be contributing to it. So the first is this, the time off conversation and or the work life balance conversation. These are wide sweeping generalities, I understand it. And so if you&#39;re like, Hey, I&#39;m a Gen Xer and that&#39;s not true of me. I&#39;m saying by and large wide sweeping, um, I work for a boss, he&#39;s Gen X, he is phenomenal at giving me time off, taking care of me, making sure I have balance, work life balance, all those things. But he will of his own admission and, and own accord say that he is a workaholic and he will push it to the limit. And so, uh, that is something that is of the older generation, much more the norm. </p>

<p>Nick Clason (13:36):<br>
They&#39;re looking for people who are gonna work hard and give it their all and bust it. And while that may be true, and that may even be what&#39;s necessary at times, that is not the natural disposition of millennials and Gen Z, I&#39;m a millennial and I I am friends with and work with a lot of people that are Gen Z. I don&#39;t think that they&#39;re lazy and don&#39;t wanna work. I just simply think that they are more aware of their work life balance. They&#39;ve looked to their older parents or wiser people in their life and they&#39;ve seen how they&#39;ve approached work and they have not, they don&#39;t want to fall to those same, you know, pitfalls that they&#39;ve seen over time. So work-life balance, PTO rhythms, taking time off vacation. I have a coworker, she&#39;s Gen Z and this is her first job. And so she&#39;s been with us, um, at our job for the, about the same amount of time that I&#39;ve been working there, eight months or so. </p>

<p>Nick Clason (14:32):<br>
And this is her first time with like a true weekend, but she has to come back for Sundays. Sundays are not a weekend anymore, but we get Fridays off. And so she will often try to get out of the office a little bit early on a Thursday and she will often take a trip somewhere, go meet some friends, you know, whatever. So she&#39;s leaving at like two o&#39;clock, three o&#39;clock, hitting the road, getting there on Thursday night, hanging out. Like, and that&#39;s important to her. And so there was a Thursday night commitment that she had and she&#39;s like, I can&#39;t do that. And it was like, because this is my weekend. I need my weekend to explore, to have fun. And that&#39;s just like, I think most older generations would be like, no, you have to work yet to stay here until five. Like, that&#39;s the rules. </p>

<p>Nick Clason (15:16):<br>
And I just think that that that&#39;s a shift that is happening and that&#39;s probably an adaptation that I would say is gonna need to take place in the workforce. Uh, also flexible in workspaces, like remote working should be able to be a thing. Now I get it. If you&#39;re at church and you&#39;re in ministry, you know, just how valuable and important like in-person face-to-face meetings are. If you&#39;re gonna disciple somebody, if you&#39;re gonna grab coffee with a leader, if you&#39;re gonna sit down and have breakfast with a couple and you&#39;re counseling them, like all those things are valuable. But there&#39;s a lot of computer work, there&#39;s a lot of email based work, there&#39;s a lot of like software things that can take place via remote work. And you don&#39;t have to be 100% completely in the office, your butt in a chair because the natural like tendency for that is like everyone&#39;s here. </p>

<p>Nick Clason (16:06):<br>
And so if anyone needs anything, we just pop in and out of people&#39;s offices. There are tools nowadays, there&#39;s slack, there&#39;s as much as I hate it, there&#39;s Microsoft teams, there are chat based features that you can stay in touch and you don&#39;t have to have a quote unquote office or hallway or pop in type conversation. Why do we do that? I think we do that because it&#39;s comfortable, it&#39;s familiar to the way it&#39;s always been done, but the tools are there and they&#39;re probably a little bit more effective on, uh, efficiency workflow, getting people like, you know, in and outta conversations as opposed to like, Hey, how are you? And that conversation taking an extra 10, 15, 20 minutes, there&#39;s value in those things, no doubt. But generation Z and millennials are looking for more flexible workspaces if they can get their job done while out, while also being on vacation somewhere so that they can work for a few hours, they can close their laptop and then they can go and have fun on vacation. </p>

<p>Nick Clason (17:03):<br>
If we are so tight and stringent and say, no, you have to be here in the office, that&#39;s not gonna lend itself well to that flexible workspace and that first one, that time off that work life balance. The other trend, the other thing that I&#39;m kind of noticing is that the older generations, uh, Xers and boomers, they&#39;re holding on longer, they&#39;re working later, they need the money to retire, they still need the income. And this one I think is big, is because while Gen Z is pursuing happiness, uh, corporate work environment may not be the cure or key to their happiness, but if it is, especially in church, they may say like, well, I&#39;m looking for purpose and the church helps bring me that purpose. I want to be a part of a church. However, there are older generations that are still hanging on and that are still working. </p>

<p>Nick Clason (17:54):<br>
So the question is, while we want to hire younger people, where is the space for them to come into your organization attached to it, take ownership of something and begin working toward any sort of authority in your organization because you have people already holding those most important positions. And that&#39;s gonna get tricky, especially if you got those people sitting there and and holding those most important positions. Where are they going to lay down and pave away for generation Z to come in and take opportunity? The last thing I think is that Gen Z is very concerned and rightly so about their mental health, about their mental state, about their mental wellbeing, making sure that those things are taken care of, that they&#39;re important. And so your organization, if you&#39;re bringing in millennials and Gen Z, consider finding a way to help prioritize their mental health, make counseling a part of a employment benefit for them, um, and for, you know, a thing that you offer to them. </p>

<p>Nick Clason (18:56):<br>
So I have one last idea, let&#39;s check it out on the other side, right? So here&#39;s my conclusion. Gen Z, well, 25% would claim that they don&#39;t have faith. I think one of the things I&#39;ve noticed in my experience is that generation Z, they still love and like Jesus a lot. In fact, in this Barna co lab, they sat down and talked with two guys who were Gen Z business owners. And what shocked me and was just an interesting thing that I noticed, uh, they didn&#39;t necessarily say this, they&#39;re a part of their church, but they&#39;re Christians running a Christian organization, not doing it through the local church. So my question to myself in that moment was, if Gen Zers, like these are passionate about faith, passionate about God, they love going to things like, you know, passion, these people, they were in the event business as well. </p>

<p>Nick Clason (19:51):<br>
They love going to those things, but we&#39;re not seeing them in our churches, both on the workplace side or the attendance side. Do they like Jesus and just not like the way that we do our church? I think church has a propensity right now to feel very institutionalized. And I think that that, that if that rubbed you the wrong way, and especially if you&#39;re older and you&#39;re listening to it and you&#39;re like, my church isn&#39;t institutionalized, this is what we&#39;ve been doing it for years. While that may be true, the way that we&#39;ve been doing church for years is American, not necessarily New Testament. The New Testament church looked very different from the American church. So are you doing church like the Bible or are you doing church like America? And there&#39;s nothing wrong with doing church like America unless it&#39;s not effective in reaching the next generation. </p>

<p>Nick Clason (20:36):<br>
And in that case, that&#39;s where it becomes an issue. And so I think both from older generations holding on from workplaces not being very friendly to Generation Z, millennials and those with that type of mindset and the fact that there&#39;s just not as much space for Generation Z to, to go into these spaces, they&#39;re creating them over here to look more New Testament, to look more authentic, to look more be real, to have more community, to have more places to lean in as opposed to coming to your institutionalized church. Because if they&#39;re not there in the seats from eight 30 to nine 30, then we consider them deconstructing. And that just may simply not be true. They might just be open to exploring new ways, new, new ideas, new places to engage with these things. That doesn&#39;t necessarily mean that they&#39;re out on Jesus. It just might mean that they&#39;re out on you. So what shifts might you need to take place? What stats have you heard that you&#39;re like now that&#39;s interesting and that might change some of the way we do things because before long, millennials and generations here are going to make up the majority of our workforce. They are Gen Z is not just teenagers in your youth group, they&#39;re graduating college now. They are looking for a church to attach to. Is your church friendly to them and what they need? Or is your church stuck dogmatically to the way that things have always been done? </p>

<p>Nick Clason (21:59):<br>
Well thanks guys so much for hanging out in this episode. Thrilled to have you with us. Don&#39;t forget everything that you need is gonna be available to you in the show notes. Make sure that you like, make sure that you comment, make sure that you subscribe, rating, review, all those things. Glad to be with you. If you find this helpful, we would love to continue to create and produce content like this for you. So all that stuff helps keep us going as well as head to hybridministry.xyz Click on the contact form and if you have questions, submit them there to us. We would love to start taking some questions, answering some of your questions and giving back to y&#39;all and letting you know what our perspective is on certain hybrid things, digital, social marketing, communications, generation Z, all the above. Let us know on those topic. But until next time, and as always, stay.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 032: The YouTube Trends Report and What Churches need to do about it for 2023 and Beyond</title>
  <link>https://www.hybridministry.xyz/032</link>
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  <pubDate>Thu, 23 Feb 2023 04:00:00 -0600</pubDate>
  <author>Nick Clason</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/eab4a6a0-f1a9-4063-9cbe-5870eb6197f7.mp3" length="16563672" type="audio/mpeg"/>
  <itunes:episode>032</itunes:episode>
  <itunes:title>The YouTube Trends Report and What Churches need to do about it for 2023 and Beyond</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Nick Clason</itunes:author>
  <itunes:subtitle>In this episode, Nick combs through the 2022 YouTube Culture Trends report and dissects interesting things that YouTube discovered. To add onto that, we discuss what the digital and hybrid ministry implications should be for churches as they move deeper into 2023 and the future.</itunes:subtitle>
  <itunes:duration>34:18</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/episodes/e/eab4a6a0-f1a9-4063-9cbe-5870eb6197f7/cover.jpg?v=1"/>
  <description>In this episode, Nick combs through the 2022 YouTube Culture Trends report and dissects interesting things that YouTube discovered. To add onto that, we discuss what the digital and hybrid ministry implications should be for churches as they move deeper into 2023 and the future.
How does the church shift the way it approaches ministry, not to diminsh or downplay the unchangable truths or things of Scripture, but to best set them up for relevance with Gen Z, Millenials and the next Generation of Church attenders? Listen or watch to find out!
SHOWNOTES
YouTube Trends Report: https://www.youtube.com/trends/report/
Nick on YouTube: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g
Nick on TikTok: https://www.tiktok.com/@clasonnick
Nick's Podcast: https://www.hybridministry.xyz
Full Transcript of this Show: https://www.hybridministry.xyz/032
TIMECODES
00:00-00:54 Intro
00:54-03:27 2022 YouTube Trends Report
03:27-06:22 What does all of this mean?
06:22-11:35 The Pop Culture Formation Formula
11:35-18:07 Creating Community Creativity
18:07-23:11 Multi Format Creativity
23:11-25:18 Response Creativity
25:18-28:26 The Future Exists in Dialogue of Digital Communities
28:26-32:09 The Digital and Hybrid Implications for the church moving into 2023
32:09-34:18 Outro
TRANSCRIPT
Nick Clason (00:03):
Well, what is up everybody? Welcome to another episode of the Hybrid Ministry podcast, and now on YouTube. Excited to be with you all. We're gonna test out a couple of video options here. See how these go. I know it'll go fine. Mostly I'm testing to see how much extra work it's gonna be. But would love to have you join us over there if you want to check out for video stream as well. Something that is just another option. So we have audio, we have video, um, but everything, the home base for it is hybridministry.xyz of course, cuz hybridministry.com was taken. So I'm your host, Nick Clason, excited to be with you. And in today's episode, what I actually wanted to discuss was this idea of why should churches even care about digital and hybrid ministry? Like what is the purpose? 
Nick Clason (01:03):
We all saw the pitfalls downfalls and the reasons why digital ministry was not a good example. Um, it was not a good thing, um, during Covid. And so we are now past Covid. We're able to live in a more semi-normal world. Why in the world should churches even care about digital? So let's go ahead and let's get this episode underway. So let's talk about some assumptions, right? Like, I think that there are some general social media specific assumptions that say that social media is void of relationship, right? Like, the point of it is, I, I I don't know, right? Like the point of it is maybe to to post, uh, post some announcements, um, and try and drum up some external, some marketing, um, marketing, so to speak, uh, examples of people who might not go to our church and we want to get them connected to our church. 
Nick Clason (02:08):
But there's an assumption that like the real, the main thing that's gonna work is gonna be relationships of people to people inviting one another. Let me just say that, um, I've been doing student ministry social media now for 12 years, and never once has anyone of the accounts that I've ever run really gone viral, so to speak. Like we've never had more than like an inordinate amount of followers, never had more like a thousand followers. I have had a couple Instagram accounts with more than a thousand followers, but honestly like, that was not from anything that I, or we were doing. That was more an inherited thing where the Instagram account already had a high level of followers and we were just sort of like the beneficiaries of that account already having a lot of followers. So my point is nothing we did really drummed up a lot of outside interest. 
Nick Clason (03:03):
Okay. And so this assumption that social media is not relationship based and you know, the purpose of it is to, you know, get people from the outside looking in. Yeah, I mean, yeah, that is, I think that's, I think that's a benefit. I think that, um, like we said in the last episode, the church is in a unique intersection where what you post can be both discovered by the people that go to your church, but also because of the new discovery algorithms, which this is probably why in my 12 years we haven't seen this, because these new algorithms that are being made famous by TikTok and then adopted by Instagram, Facebook, and YouTube on reels and shorts are, um, new. Like this is a new territory for churches because previously your people followed your pages and your accounts, and if you wanted more people to follow it, you had to pay for it. 
Nick Clason (03:52):
And I've, I have never done that. And so my accounts never really did that, where there were like a lot of people coming to discover our accounts. And so now we are in a unique intersection where people might actually discover your church. And what's more interesting is that all of these algorithms, there's a uniqueness where they start out geographically local. So first the algorithm from what we've learned is they're pumped out to your followers, which are then pumped out to their followers, which are then pumped out to the, uh, like your geographical region, which is why a lot of times you can geotag your posts on Instagram, on TikTok, and so you can put your city, and so the people in your city might be exposed to your information first, and then beyond that it'll, you know, go to the state and viral and whatever the case might be. 
Nick Clason (04:44):
But, but the reality is, the, the closer that you are, the more likely that the people around you are gonna find it. And so therefore, if people in your geographical region are discovering your videos, there is an actual chance that they might hear the message of Jesus from you and then take a step to become a visitor or a first timer at your church. I mean, wouldn't that be amazing? Wouldn't that, wouldn't that be one of the goals that we're looking for here? Um, and again, like I said, I haven't experienced that in a lot of cases, and I think that's because that really wasn't an option up here until very recently. Um, however, there's still the argument that like, no one's gonna come to our church based off of that. And that might be true. And I think that it depends on your style of church, if you're, um, a more of an outreach centric church that you want that. 
Nick Clason (05:34):
And so you're gonna be more gung-ho about this idea. And if you're more of a discipleship centric church, which tends to be a little more inward facing, um, not because you believe that that's more valuable and more important, but that just tends to be the vibe, um, that comes with it, then you are gonna prioritize some of those relationships more over, um, like, like cold leads or, or, you know, top of a funnel marketing type of terminology to borrow from the secular world. So, um, all that to be said, there's this assumption, there's this notion that social media, um, and social ministry is void of real relationships. And I would just, I would debunk that and say that I think that that's not entirely true. Um, I agree to a point that it can be done that way and, um, that, that this ministry, that this focus in your church needs some very particular and very, um, deliberate attention. 
Nick Clason (06:34):
Like it cannot just, in my personal opinion, it cannot be put on autopilot anymore. It cannot be put on the back burner. There needs to be a person more than a volunteer and more than someone's like, uh, section of their full-time hours devoted to social media. Like you probably need a full-on person, um, not someone to do double duty. Like, like even right now, um, I am a youth pastor, but I'm like on a team of three and of the three, I'm the one tasked with digital and video and social media, website, whatever, right? Like that in and of itself is a full-time job. And sometimes my youth ministry duties have actually, like, you know, this week I had to make calls to interview students about baptism, um, and we're onboarding a bunch of new students to volunteer. Like sometimes those things feel like they're in the way of my digital stuff and that, that's out of balance for me personally. 
Nick Clason (07:34):
Um, but that's my point in saying that this digital of it's all consuming, it just takes up such a gigantic portion and it it is vast and it is huge. And, um, and there's a lot of opportunity and there's a lot of potential. And so to just dump it on someone as like a, hey, 10 hours of your week, like it's, that is so hard. It's gonna be very difficult for that person to be able to, you know, to make, to make, uh, that 10 hours work for them the way that you're probably hoping that it would work. So in Covid, right, we learned that we're not built to be completely isolated. And so just social, um, and that's, that's the whole, that's the whole origin of this podcast is I felt like we were debating, um, when I started this podcast in late 2022, I guess mid 2022, um, we were debating between in-person ministry and digital ministry, especially where I was, we had, we were still working and operating out of a lot of the rules that we had built for C O V with the show that we had made for C O V D. 
Nick Clason (08:38):
Like, we hadn't let that go. We were still producing it weekly. Um, and we had found a way to pivot from strictly online to a more in-person model where groups watched it in host homes. Um, and then they discussed the, the message afterwards. And I thought it was incredibly ingenious and innovative. Um, but there were a lot of people in our church that that didn't, and they were ready to just quote unquote go back. And, you know, we had a, a marketing guy, and if you listen to some of our first, I think like seven episodes, um, Matt was actually the co-host of this podcast. Uh, we both made cross-country moves. And, um, I, I don't know what happened to him. I never got him back, really. I mean, we still talk, but he would keep saying like, yeah, yeah, I just gotta get my computer set up, gotta get my computer set up. 
Nick Clason (09:22):
And eventually I was like, all right, Matt's not getting his computer set up. I'm just, I I got a produce weekly episode, so I can't wait on him anymore, right? So, uh, here we are and I'm just kinda doing this thing. Anyway, besides point Matt marketing, honestly, genius guru in my opinion. He said, the world we live in is now hybrid. In fact, Barna did a study, we did a couple episodes on it, I'll link to them in the show notes, um, did a couple episodes on the findings that we found from Barna study, and they, they titled it the, the state of hybrid church or something like that. And what it said, what it found was that especially the younger generations, the generations that are going to be filling our pews and churches here in the next couple years, gen Z and millennials said a hybrid, um, version of church is going to suit them very well. 
Nick Clason (10:11):
What that often scares us with on two fronts is, number one, it feels like we're shifting away from in person. And I think a lot of times in person, and I've talked about this multiple times, I think a lot of times in person, room or moment or feeling is for the, the vanity of the pastor, and not even in like a sinful or bad way, but just like, man, getting up in front of a room full of people feels really good and you feel like you feel like you've done something and you've been somewhere and there's, there's a shot of like adrenaline into your like arm every time you get up there to preach. Even I, I find myself like finding more value from preaching to a live room of, of humans with interaction, um, like just, you know, face-to-face interaction. Um, then I, then I do from a, a TikTok video that goes viral wave over like 3000 something views. 
Nick Clason (11:02):
Like, it just, it doesn't feel the same. And I get it. And you know what? I don't know that it is the same. I think you have a much more captive audience, even in a room of a few hundred than you do, um, with a, a short form under 62nd video that that has over a thousand something views, right? All that to be said, I'm not proposing that, that you throw one quote unquote baby out with a bathwater. We live in a hybrid world, right? So I found this stat incredibly fascinating. 76% of American surveyed ha uh, have a friend that they've met online only they've never met in person. Right? Now, you might be thinking, how is that possible? Again, if you're older, think younger generations gaming and, and you know, chat rooms and whatever and whatnot. Like of course in the nineties chat rooms were pedophiles want to hang out, and they probably still do, right? 
Nick Clason (11:55):
But, but 76% of Americans have a friend in some way, shape or form gaming social media that they've never met in person. Like I have an anecdotal real example. I have a friend named Dan that, um, for the first three to six months of our life, or not life of our relationship life, , uh, it was strictly online. Uh, many of you know I've told this story, but I started at my last church on day one of Covid and went immediately into lockdown. So the number of real live human beings at my church that I met was very, very small. The number of real life human beings that I met on Zoom after that was very, very large. And, um, you know, I had met a decent number of the staff, at least from my interview or on my first day on the job, but then to meet other people. 
Nick Clason (12:49):
And Dan was a, just a regular church attender volunteer who led a, a hybrid, not hybrid, actually strictly online small group. I had a relationship with Dan. Um, and, and he even said, he's like, you are like the poster child for me, or the poster example of what it looks like for somebody who, uh, says like, you can't make friends with someone online. He's like, we totally made friends, you know, with each other online. And so these are examples, both empirical data. 76% of Americans say, I have a friend with someone who's completely online. And even in my own life, like I would say I had a real relationship with him, um, it would've been great to be sitting in the same living room or whatever, but at the same time, you know what, every Tuesday night, I just got my laptop out in the comfort of my own home brew, a cup of my own coffee that I personally enjoyed more than like a cake cup that someone was gonna gimme at their house. 
Nick Clason (13:49):
And we sat down for small group. And you know, what was funny was like our church would do this thing where like you'd watch the live stream on YouTube, and this was the archetype for our student ministry. The group's team of course, stole it, but we'd watch the video on YouTube, and then everyone would log in to their campus specific zooms via a link in the description, and then a moderator there would break everyone out into breakout rooms. So they would sort of have control over the entire call, and then they would give a warning after like an hour or so that all the groups would, uh, be, be closing down by the moderator who's just literally sitting there out in the waiting room, just kinda waiting for people to be kicked out of their breakout rooms and reassign them or whatever. Super boring job I've done a million times youth ministry. 
Nick Clason (14:33):
Uh, so a couple times those ended and we, our entire small group just jumped off and got into our very own room, and  had group until like 11 or 12. We weren't, you know, at that point we weren't talking about spiritual stuff. We were just joking around, goofing off, having fun, whatever, right? My point is, relationships can exist in an online space. You just have to be deliberate. You just have to be intentional, and you have to be able, willing, willing to massage those relationships. So let's talk about, um, some hybrid ways that relationships can exist. 
Nick Clason (15:14):
So some of you might know this, um, but a couple weeks ago, my, my wife's mom, my mother-in-law, uh, passed away from a two plus year long battle with cancer. It was, it was rough, man, like, not gonna lie, but, um, the thing I wanna kind of extract or highlight is the moment that the day that she passed away and that it became more public because of social media. Again, another example, um, my phone was flooded with text messages. My wife's phone was flooded like threefold, tenfold with text messages. Um, every single one of those people were people that we had met in person at one moment in time or another, whether they be a family member, whether they'd be a friend, whether they'd be a former colleague or work associate from another job that we'd been at. They'd all been people we'd met in real life person before. 
Nick Clason (16:12):
However, the relationship at that moment existed in a hybrid space. Very few people in that exact moment were with us. I mean, I, I had to drive from Texas all the way back to Ohio, so the only people with me were me and my two kids. Um, and her, she was with her sister and with some family friends, and then everybody else reached out and provided love and care and support via text message that that is an example of a hybrid relationship. You know what I mean? Um, and, and some people were people that I work with now at the church I'm at at now. Other people were people I worked, worked with in the past that reached out either way, right? Like they're all people I knew, but they're all showing up for me in a hybrid way. So, uh, I wanna talk about a few, uh, examples of like other businesses that we might interact with in the world in with hybrid sort of interactions. 
Nick Clason (17:22):
Let's dive in examples of real life hybrid interactions. My favorite of this is Home Depot, right? I interact with Home Depot at the store level. I drive up, I go into the store, I grab 98 cents of plumbing tape, right? Uh, that's an example of me interacting with Home Depot at a physical level. Okay? All right. So another example of course is me interacting with Home Depot at an online level. I might go on the website and I might see how much of a certain item is in stock that, but I'm not in the store. I'm completely in my house. I'm looking at all my computer on the app, but the, the app actually is my favorite feature. When I'm in the store. I almost never, like, if I walk around in the store for like more than two minutes and I can't figure out where an item might be, I immediately pull up the app, which often I've uninstalled from my phone, so I reinstall it. 
Nick Clason (18:25):
Then I like, almost, the first thing I do when I walk into Home Depot is begin to reinstall the Home Depot app, find my local Home Depot, the one I'm physically standing in, and then I look that item up, whatever it is, to try and find it, and then it'll tell me exactly where it is, what aisle, what bay, and how many more they have in stock. I love that feature. That's hybrid. I'm in person, I'm in the store, but I'm interacting with a digital piece of technology, uh, you know, for my relationship with Home Depot. Another o another example is a dentist office, right? You go to a physical visit. But I love when a service like this has a great website, especially for being able to book appointments or being able to reach out. This last week, I brought my car to an auto mechanic shop. 
Nick Clason (19:13):
I called them, not there, called them, right? That's an example of me from my house calling them. That's old school technology. You get it right? Then I show up, I'm in their office. But then when I was done, you know what they did? They sent me a text message to let me know that my car was ready. You see all these things, and I, I think like in a lot of ways, like when we talk about digitization or hybridization of church and of ministry, we don't even know what that looks like. So right now, in a lot of ways that's social media, that's video content, but the reality is like, some of this is uncharted territory. So for 2023, for right now, for someone just starting out, what are some examples? What are some ways that your church can live and exist in hybrid ministry? 
Nick Clason (20:01):
All right, so like I said, I think a little bit of this is like pioneering uncharted territory, pilgrim's progress. Like, we don't know some of these answers, but, um, what are some examples of ways that your church can, uh, live and and be hybrid? So the first one is probably the most obvious one, and probably the easiest one, I would say is your Sunday sermon. Okay? So what are ways that your Sunday sermon can exist in a hybrid space? Well, first and foremost, right? You can, while someone is sitting in the auditorium, they can interact with and engage with your sermon notes, or they can interact and engage with, um, some self-guided like outlines or ways for them to take notes. So, like in my church, my pastor puts his notes on our church app. Um, it's honestly, it's essentially probably the manuscript that he's up there preaching with as I've looked at it. 
Nick Clason (20:58):
Like, it's very thorough. Um, and my guess is that that's like a, that's a workload decision, right? Like he already built this. So if he just copy, if, if they or someone just copy and paste and put this into the app, uh, that's not that much more work for him. My personal favorite example is the you version events feature. So in everyone's you version Bible app that most people have downloaded on their phones, if not, definitely recommend it. Cause again, it's another way to interact with people in a hybrid way. Um, there's an events tab that you can create, like a self-guided sort of outline, and then people can, can take and add notes to certain headers or certain bible verses, um, that, that are related to or interact with the passage. And then they can also link out to like videos or other, like further discussions. 
Nick Clason (21:51):
One of the things I try to do is I try to challenge myself to add one option of a, a link out from a u version event for deeper study or for more information, or for a longer YouTube video that I didn't, you know, didn't have time to show or didn't have time to look like fully, you know, unpack. I try to challenge myself to do that every week. Again, to just think hybrid, right? Brady Shearer has made this phrase famous, but the other, the additional 167 hours of somebody's week. So then beyond that moment, beyond that Sunday service, um, you can of course rip out the audio. Um, if you're already live streaming, um, you can have live stream, you can post those videos to YouTube. You can, uh, long form podcast content on a podcast feed. That's a way for it to be hybrid. 
Nick Clason (22:45):
And then finally, ways for that to live on and, and find its way into that, that intersection of your church, people being reminded of the message and people from outside your church may be discovering and stumbling upon your message are short form Instagram reels, TikTok videos, YouTube shorts. Um, if you're already live streaming your content, you're sitting on a goldmine of social media content. You don't have to, uh, come up with as much social media content as you did in the past. You already have it. You have the short, or you have the long form video. Clip it up into minute segments. Find a good hook, get a good editor. And, uh, hey, if you don't have a good editor, but you're interested in it, reach out. Um, I'm interested in, uh, starting something, you know, kind on the side for myself to be doing this and serving churches in that, that way. 
Nick Clason (23:38):
Um, I don't exactly have a framework for that or what that looks like. Hit me up on dms, on TikTok, or, you know, reach out to me via YouTube, all those links in the show notes@hybridministry.xyz. What about groups? What about relationships? How do you hybridize relationships, right? Because that's sort of the basis for this whole thing, is that social isn't, isn't built on relationships. And I would agree with that in the nitty gritty. Like when, you know, when my mother-in-law passes away, I want someone to really show up for me or really call me or really, you know, text me, um, not just, you know, interact with them at a, at a digital or social social media type level, right? But for a lot of people, the discovering of groups or finding their place or finding their people, that's half of the battle. And so if your church does not have some sort of group finder, I, I would highly recommend doing that. 
Nick Clason (24:36):
If your church is about groups in some way, shape, or form that are open that people opt themselves into, then get yourself a group finder, a catalog, if you will, of the options available at your church for people to find and discover real authentic community. Because you and I know that community is really what changes things. It's what takes a church from their church to my church. So get on a group finder of some way, shape, or form. And then once you're in those groups, here are other ways that, that those groups exist and live in a hybrid sort of sense. You might use a infrastructure like Facebook group, you might use a GroupMe, you might use a group chat, or you might use some other tool feature that someone's gonna develop down the road. Maybe I'll do it and get rich, I don't know. 
Nick Clason (25:23):
But, um, for the groups to have some sort of calendar of events, a place for them to have message boards with announcements, um, text messages to interact back and forth, prayer requests, all kinds of different stuff, but a place for the group to live beyond when the group meets, right? Again, the other 167 hours of that group's relationship. When is that? Where is that? When does that take place? The last area, so we talked about sermons, we talked about relationships. Now let's talk about information. You know, uh, churches more than just information people are distilled down to more than just the information that they, uh, put into their brains, okay? But like another example of ways that, that things can exist in a hybrid sort of way is some classes. So you already have your Sunday morning service. You probably already have groups. People probably can't devote too many more hours to the church, but maybe they do want to grow. 
Nick Clason (26:24):
Maybe they want to grow in their knowledge of theology, or maybe they want to grow in, in a specific topic. Um, a dating marriage, right? Whatever the case might be. Your church with the 40 hours a week in your office can film some content and, and put up a catalog or a library of courses, like on a website or on an app, six week course, eight week course, something like that. So again, if someone's really committed, they may not have the time to drive back over to your church and sit through a class, find childcare, all the things. But once the kids go to bed, if they wanna pull up in their laptop and learn more, grow more in the area of theology, love, dating, marriage, spiritual gifts, right? Like you name it, you can offer a library of some of those content. I mean, products already sort of exist for that right now for churches, right now. 
Nick Clason (27:14):
Media is an example of it. Um, but again, I've found that to be more small groupy content. So you can create something, you, if there's a need, you can scratch that itch, a leadership type academy. And you might even have like a leadership academy for high level leaders in your, in your, um, organization in your church that come together every so often in person. But then after they come together, if the primary goal of it is, is information and knowledge, um, and then, and information transfer, you can accomplish that for sure. You can accomplish that in a hybrid sort of way. Um, more than just short form video sermon content. You can provide short form, social media, TikTok, YouTube type content. Um, like about any topic right now, I'm doing like a little bit of a theology 1 0 1, like a deep dive into like certain areas and elements. 
Nick Clason (28:06):
Um, and I'm putting posting on TikTok two times a week. It's a little mini-series that people probably just like randomly scrolling through, aren't gonna notice that they're all like interwoven and connected together. But in my mind they are. And so anyone who sees it, they're, they're gonna learn something more about God or about Jesus, or about creation or about salvation, or about the Holy Spirit or whatever the case might be. Um, because I don't have time to always get into all that, right? Like whatever our series is that's sort of driving and dictating, um, what's, what's being taught from the platform. But there are other necessary things that I think people, my students need to know that I don't have time for it, but this is a way that I can create time for it in the other hours of the week. Um, there are also examples and ways to do longform, you know, uh, styles not just short form. 
Nick Clason (28:57):
So audio podcasts are huge. A lot of adults, something like 80 something percent of adults listen to three hours of podcasts a week. So, um, I think, um, Mariners, like Eric Geiger out of Mariners is doing a phenomenal job because the thing I love about him is he's conservative theologically for sure. Um, and so he's not just like out there trying to like get vanity metrics or whatever, right? But the thing he's doing is he's, he's finding ways to use the technology to teach deeper, more robust, you know, truth. And so he's doing a thing like, uh, a podcast called like the, the things that didn't make it into the sermon. Basically, if you're a pastor and you've done this before, you know that you, you prepare a load of content, but then you have to start cutting to get it down to a certain minute mark, right? 
Nick Clason (29:46):
So he's doing a podcast on all the things he had to cut from his sermon, um, once a week to just dive deeper into more information. Um, and I, I think that that's brilliant. You know, I think that's a brilliant way, uh, to just add more value to the, the people in your church's, you know, life. Um, and if they're interested in it, that's great. A couple years ago, we, back when Facebook Live was a really big thing, me and another pastor on my staff, we sat, sat down for a thing called Tuesdays at two, and we just, uh, unpacked the sermon from sort of our eyes and our, our vantage point, you know? Um, and we would just have a conversation, um, as sort of interview style. And I mean, he was a licensed biblical counselor, so, uh, he was just a wealth of knowledge. 
Nick Clason (30:31):
And so I, I almost operated more like as the host, and I would just toss him questions and let him sort of like unpack and untangle, you know, take the, the theology or the, the preaching and, and bring it down to more of like a boots on the ground level. At least. At least that was the goal. So all kinds of like ideas out there of ways that you can service and serve your congregation in a hybrid sort of way that is not void of relationship, that is meaningful and that people in your church will take advantage of. You just have to think hybrid. So I'd encourage you lean into it. Like I said, we're on the, a little bit the pioneering front because we had solutions for digital pre covid. It was mostly live streaming your service. Then in C O V I D, we all went full bore into it, and it was uncomfortable and unfamiliar. 
Nick Clason (31:24):
So once restrictions lifted, we went back to what was familiar. Many of us went back to what was familiar, and I'll just encourage you to not abandon some of those things, but, but listen for and look for ways that you can show up in the other hours of your church members weeks. Those are gonna be what's important and valuable to them. Well, hey everyone, if you found this, uh, podcast helpful, please share it with a friend. Help us get the word out, hybrid ministry.xyz. We provide complete full show transcripts for every single episode that we've ever produced. Also, head to the blog section of that and you can grab our free social media checklist, what to do every time you post a social media, and our free complete guide to posting a TikTok from scratch, from start to finish. That is on there. And again, we are on YouTube now at this episode being the first one. Hey, to everyone on YouTube, check that out if you will get a link for that as in the show notes. And until next time, talk to y'all later. Stay hybrid. 
</description>
  <itunes:keywords>YouTube, Culture, Trends, Gen Z, Millennials, Church, Pastor, Sermon, Church Communications, Digital Ministry, Hybrid Ministry</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Nick combs through the 2022 YouTube Culture Trends report and dissects interesting things that YouTube discovered. To add onto that, we discuss what the digital and hybrid ministry implications should be for churches as they move deeper into 2023 and the future.</p>

<p>How does the church shift the way it approaches ministry, not to diminsh or downplay the unchangable truths or things of Scripture, but to best set them up for relevance with Gen Z, Millenials and the next Generation of Church attenders? Listen or watch to find out!</p>

<p><strong>SHOWNOTES</strong><br>
YouTube Trends Report: <a href="https://www.youtube.com/trends/report/" rel="nofollow">https://www.youtube.com/trends/report/</a><br>
Nick on YouTube: <a href="https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g" rel="nofollow">https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g</a><br>
Nick on TikTok: <a href="https://www.tiktok.com/@clasonnick" rel="nofollow">https://www.tiktok.com/@clasonnick</a><br>
Nick&#39;s Podcast: <a href="https://www.hybridministry.xyz" rel="nofollow">https://www.hybridministry.xyz</a><br>
Full Transcript of this Show: <a href="https://www.hybridministry.xyz/032" rel="nofollow">https://www.hybridministry.xyz/032</a></p>

<p><strong>TIMECODES</strong><br>
00:00-00:54 Intro<br>
00:54-03:27 2022 YouTube Trends Report<br>
03:27-06:22 What does all of this mean?<br>
06:22-11:35 The Pop Culture Formation Formula<br>
11:35-18:07 Creating Community Creativity<br>
18:07-23:11 Multi Format Creativity<br>
23:11-25:18 Response Creativity<br>
25:18-28:26 The Future Exists in Dialogue of Digital Communities<br>
28:26-32:09 The Digital and Hybrid Implications for the church moving into 2023<br>
32:09-34:18 Outro</p>

<p><strong>TRANSCRIPT</strong><br>
Nick Clason (00:03):<br>
Well, what is up everybody? Welcome to another episode of the Hybrid Ministry podcast, and now on YouTube. Excited to be with you all. We&#39;re gonna test out a couple of video options here. See how these go. I know it&#39;ll go fine. Mostly I&#39;m testing to see how much extra work it&#39;s gonna be. But would love to have you join us over there if you want to check out for video stream as well. Something that is just another option. So we have audio, we have video, um, but everything, the home base for it is hybridministry.xyz of course, cuz hybridministry.com was taken. So I&#39;m your host, Nick Clason, excited to be with you. And in today&#39;s episode, what I actually wanted to discuss was this idea of why should churches even care about digital and hybrid ministry? Like what is the purpose? </p>

<p>Nick Clason (01:03):<br>
We all saw the pitfalls downfalls and the reasons why digital ministry was not a good example. Um, it was not a good thing, um, during Covid. And so we are now past Covid. We&#39;re able to live in a more semi-normal world. Why in the world should churches even care about digital? So let&#39;s go ahead and let&#39;s get this episode underway. So let&#39;s talk about some assumptions, right? Like, I think that there are some general social media specific assumptions that say that social media is void of relationship, right? Like, the point of it is, I, I I don&#39;t know, right? Like the point of it is maybe to to post, uh, post some announcements, um, and try and drum up some external, some marketing, um, marketing, so to speak, uh, examples of people who might not go to our church and we want to get them connected to our church. </p>

<p>Nick Clason (02:08):<br>
But there&#39;s an assumption that like the real, the main thing that&#39;s gonna work is gonna be relationships of people to people inviting one another. Let me just say that, um, I&#39;ve been doing student ministry social media now for 12 years, and never once has anyone of the accounts that I&#39;ve ever run really gone viral, so to speak. Like we&#39;ve never had more than like an inordinate amount of followers, never had more like a thousand followers. I have had a couple Instagram accounts with more than a thousand followers, but honestly like, that was not from anything that I, or we were doing. That was more an inherited thing where the Instagram account already had a high level of followers and we were just sort of like the beneficiaries of that account already having a lot of followers. So my point is nothing we did really drummed up a lot of outside interest. </p>

<p>Nick Clason (03:03):<br>
Okay. And so this assumption that social media is not relationship based and you know, the purpose of it is to, you know, get people from the outside looking in. Yeah, I mean, yeah, that is, I think that&#39;s, I think that&#39;s a benefit. I think that, um, like we said in the last episode, the church is in a unique intersection where what you post can be both discovered by the people that go to your church, but also because of the new discovery algorithms, which this is probably why in my 12 years we haven&#39;t seen this, because these new algorithms that are being made famous by TikTok and then adopted by Instagram, Facebook, and YouTube on reels and shorts are, um, new. Like this is a new territory for churches because previously your people followed your pages and your accounts, and if you wanted more people to follow it, you had to pay for it. </p>

<p>Nick Clason (03:52):<br>
And I&#39;ve, I have never done that. And so my accounts never really did that, where there were like a lot of people coming to discover our accounts. And so now we are in a unique intersection where people might actually discover your church. And what&#39;s more interesting is that all of these algorithms, there&#39;s a uniqueness where they start out geographically local. So first the algorithm from what we&#39;ve learned is they&#39;re pumped out to your followers, which are then pumped out to their followers, which are then pumped out to the, uh, like your geographical region, which is why a lot of times you can geotag your posts on Instagram, on TikTok, and so you can put your city, and so the people in your city might be exposed to your information first, and then beyond that it&#39;ll, you know, go to the state and viral and whatever the case might be. </p>

<p>Nick Clason (04:44):<br>
But, but the reality is, the, the closer that you are, the more likely that the people around you are gonna find it. And so therefore, if people in your geographical region are discovering your videos, there is an actual chance that they might hear the message of Jesus from you and then take a step to become a visitor or a first timer at your church. I mean, wouldn&#39;t that be amazing? Wouldn&#39;t that, wouldn&#39;t that be one of the goals that we&#39;re looking for here? Um, and again, like I said, I haven&#39;t experienced that in a lot of cases, and I think that&#39;s because that really wasn&#39;t an option up here until very recently. Um, however, there&#39;s still the argument that like, no one&#39;s gonna come to our church based off of that. And that might be true. And I think that it depends on your style of church, if you&#39;re, um, a more of an outreach centric church that you want that. </p>

<p>Nick Clason (05:34):<br>
And so you&#39;re gonna be more gung-ho about this idea. And if you&#39;re more of a discipleship centric church, which tends to be a little more inward facing, um, not because you believe that that&#39;s more valuable and more important, but that just tends to be the vibe, um, that comes with it, then you are gonna prioritize some of those relationships more over, um, like, like cold leads or, or, you know, top of a funnel marketing type of terminology to borrow from the secular world. So, um, all that to be said, there&#39;s this assumption, there&#39;s this notion that social media, um, and social ministry is void of real relationships. And I would just, I would debunk that and say that I think that that&#39;s not entirely true. Um, I agree to a point that it can be done that way and, um, that, that this ministry, that this focus in your church needs some very particular and very, um, deliberate attention. </p>

<p>Nick Clason (06:34):<br>
Like it cannot just, in my personal opinion, it cannot be put on autopilot anymore. It cannot be put on the back burner. There needs to be a person more than a volunteer and more than someone&#39;s like, uh, section of their full-time hours devoted to social media. Like you probably need a full-on person, um, not someone to do double duty. Like, like even right now, um, I am a youth pastor, but I&#39;m like on a team of three and of the three, I&#39;m the one tasked with digital and video and social media, website, whatever, right? Like that in and of itself is a full-time job. And sometimes my youth ministry duties have actually, like, you know, this week I had to make calls to interview students about baptism, um, and we&#39;re onboarding a bunch of new students to volunteer. Like sometimes those things feel like they&#39;re in the way of my digital stuff and that, that&#39;s out of balance for me personally. </p>

<p>Nick Clason (07:34):<br>
Um, but that&#39;s my point in saying that this digital of it&#39;s all consuming, it just takes up such a gigantic portion and it it is vast and it is huge. And, um, and there&#39;s a lot of opportunity and there&#39;s a lot of potential. And so to just dump it on someone as like a, hey, 10 hours of your week, like it&#39;s, that is so hard. It&#39;s gonna be very difficult for that person to be able to, you know, to make, to make, uh, that 10 hours work for them the way that you&#39;re probably hoping that it would work. So in Covid, right, we learned that we&#39;re not built to be completely isolated. And so just social, um, and that&#39;s, that&#39;s the whole, that&#39;s the whole origin of this podcast is I felt like we were debating, um, when I started this podcast in late 2022, I guess mid 2022, um, we were debating between in-person ministry and digital ministry, especially where I was, we had, we were still working and operating out of a lot of the rules that we had built for C O V with the show that we had made for C O V D. </p>

<p>Nick Clason (08:38):<br>
Like, we hadn&#39;t let that go. We were still producing it weekly. Um, and we had found a way to pivot from strictly online to a more in-person model where groups watched it in host homes. Um, and then they discussed the, the message afterwards. And I thought it was incredibly ingenious and innovative. Um, but there were a lot of people in our church that that didn&#39;t, and they were ready to just quote unquote go back. And, you know, we had a, a marketing guy, and if you listen to some of our first, I think like seven episodes, um, Matt was actually the co-host of this podcast. Uh, we both made cross-country moves. And, um, I, I don&#39;t know what happened to him. I never got him back, really. I mean, we still talk, but he would keep saying like, yeah, yeah, I just gotta get my computer set up, gotta get my computer set up. </p>

<p>Nick Clason (09:22):<br>
And eventually I was like, all right, Matt&#39;s not getting his computer set up. I&#39;m just, I I got a produce weekly episode, so I can&#39;t wait on him anymore, right? So, uh, here we are and I&#39;m just kinda doing this thing. Anyway, besides point Matt marketing, honestly, genius guru in my opinion. He said, the world we live in is now hybrid. In fact, Barna did a study, we did a couple episodes on it, I&#39;ll link to them in the show notes, um, did a couple episodes on the findings that we found from Barna study, and they, they titled it the, the state of hybrid church or something like that. And what it said, what it found was that especially the younger generations, the generations that are going to be filling our pews and churches here in the next couple years, gen Z and millennials said a hybrid, um, version of church is going to suit them very well. </p>

<p>Nick Clason (10:11):<br>
What that often scares us with on two fronts is, number one, it feels like we&#39;re shifting away from in person. And I think a lot of times in person, and I&#39;ve talked about this multiple times, I think a lot of times in person, room or moment or feeling is for the, the vanity of the pastor, and not even in like a sinful or bad way, but just like, man, getting up in front of a room full of people feels really good and you feel like you feel like you&#39;ve done something and you&#39;ve been somewhere and there&#39;s, there&#39;s a shot of like adrenaline into your like arm every time you get up there to preach. Even I, I find myself like finding more value from preaching to a live room of, of humans with interaction, um, like just, you know, face-to-face interaction. Um, then I, then I do from a, a TikTok video that goes viral wave over like 3000 something views. </p>

<p>Nick Clason (11:02):<br>
Like, it just, it doesn&#39;t feel the same. And I get it. And you know what? I don&#39;t know that it is the same. I think you have a much more captive audience, even in a room of a few hundred than you do, um, with a, a short form under 62nd video that that has over a thousand something views, right? All that to be said, I&#39;m not proposing that, that you throw one quote unquote baby out with a bathwater. We live in a hybrid world, right? So I found this stat incredibly fascinating. 76% of American surveyed ha uh, have a friend that they&#39;ve met online only they&#39;ve never met in person. Right? Now, you might be thinking, how is that possible? Again, if you&#39;re older, think younger generations gaming and, and you know, chat rooms and whatever and whatnot. Like of course in the nineties chat rooms were pedophiles want to hang out, and they probably still do, right? </p>

<p>Nick Clason (11:55):<br>
But, but 76% of Americans have a friend in some way, shape or form gaming social media that they&#39;ve never met in person. Like I have an anecdotal real example. I have a friend named Dan that, um, for the first three to six months of our life, or not life of our relationship life, <laugh>, uh, it was strictly online. Uh, many of you know I&#39;ve told this story, but I started at my last church on day one of Covid and went immediately into lockdown. So the number of real live human beings at my church that I met was very, very small. The number of real life human beings that I met on Zoom after that was very, very large. And, um, you know, I had met a decent number of the staff, at least from my interview or on my first day on the job, but then to meet other people. </p>

<p>Nick Clason (12:49):<br>
And Dan was a, just a regular church attender volunteer who led a, a hybrid, not hybrid, actually strictly online small group. I had a relationship with Dan. Um, and, and he even said, he&#39;s like, you are like the poster child for me, or the poster example of what it looks like for somebody who, uh, says like, you can&#39;t make friends with someone online. He&#39;s like, we totally made friends, you know, with each other online. And so these are examples, both empirical data. 76% of Americans say, I have a friend with someone who&#39;s completely online. And even in my own life, like I would say I had a real relationship with him, um, it would&#39;ve been great to be sitting in the same living room or whatever, but at the same time, you know what, every Tuesday night, I just got my laptop out in the comfort of my own home brew, a cup of my own coffee that I personally enjoyed more than like a cake cup that someone was gonna gimme at their house. </p>

<p>Nick Clason (13:49):<br>
And we sat down for small group. And you know, what was funny was like our church would do this thing where like you&#39;d watch the live stream on YouTube, and this was the archetype for our student ministry. The group&#39;s team of course, stole it, but we&#39;d watch the video on YouTube, and then everyone would log in to their campus specific zooms via a link in the description, and then a moderator there would break everyone out into breakout rooms. So they would sort of have control over the entire call, and then they would give a warning after like an hour or so that all the groups would, uh, be, be closing down by the moderator who&#39;s just literally sitting there out in the waiting room, just kinda waiting for people to be kicked out of their breakout rooms and reassign them or whatever. Super boring job I&#39;ve done a million times youth ministry. </p>

<p>Nick Clason (14:33):<br>
Uh, so a couple times those ended and we, our entire small group just jumped off and got into our very own room, and <laugh> had group until like 11 or 12. We weren&#39;t, you know, at that point we weren&#39;t talking about spiritual stuff. We were just joking around, goofing off, having fun, whatever, right? My point is, relationships can exist in an online space. You just have to be deliberate. You just have to be intentional, and you have to be able, willing, willing to massage those relationships. So let&#39;s talk about, um, some hybrid ways that relationships can exist. </p>

<p>Nick Clason (15:14):<br>
So some of you might know this, um, but a couple weeks ago, my, my wife&#39;s mom, my mother-in-law, uh, passed away from a two plus year long battle with cancer. It was, it was rough, man, like, not gonna lie, but, um, the thing I wanna kind of extract or highlight is the moment that the day that she passed away and that it became more public because of social media. Again, another example, um, my phone was flooded with text messages. My wife&#39;s phone was flooded like threefold, tenfold with text messages. Um, every single one of those people were people that we had met in person at one moment in time or another, whether they be a family member, whether they&#39;d be a friend, whether they&#39;d be a former colleague or work associate from another job that we&#39;d been at. They&#39;d all been people we&#39;d met in real life person before. </p>

<p>Nick Clason (16:12):<br>
However, the relationship at that moment existed in a hybrid space. Very few people in that exact moment were with us. I mean, I, I had to drive from Texas all the way back to Ohio, so the only people with me were me and my two kids. Um, and her, she was with her sister and with some family friends, and then everybody else reached out and provided love and care and support via text message that that is an example of a hybrid relationship. You know what I mean? Um, and, and some people were people that I work with now at the church I&#39;m at at now. Other people were people I worked, worked with in the past that reached out either way, right? Like they&#39;re all people I knew, but they&#39;re all showing up for me in a hybrid way. So, uh, I wanna talk about a few, uh, examples of like other businesses that we might interact with in the world in with hybrid sort of interactions. </p>

<p>Nick Clason (17:22):<br>
Let&#39;s dive in examples of real life hybrid interactions. My favorite of this is Home Depot, right? I interact with Home Depot at the store level. I drive up, I go into the store, I grab 98 cents of plumbing tape, right? Uh, that&#39;s an example of me interacting with Home Depot at a physical level. Okay? All right. So another example of course is me interacting with Home Depot at an online level. I might go on the website and I might see how much of a certain item is in stock that, but I&#39;m not in the store. I&#39;m completely in my house. I&#39;m looking at all my computer on the app, but the, the app actually is my favorite feature. When I&#39;m in the store. I almost never, like, if I walk around in the store for like more than two minutes and I can&#39;t figure out where an item might be, I immediately pull up the app, which often I&#39;ve uninstalled from my phone, so I reinstall it. </p>

<p>Nick Clason (18:25):<br>
Then I like, almost, the first thing I do when I walk into Home Depot is begin to reinstall the Home Depot app, find my local Home Depot, the one I&#39;m physically standing in, and then I look that item up, whatever it is, to try and find it, and then it&#39;ll tell me exactly where it is, what aisle, what bay, and how many more they have in stock. I love that feature. That&#39;s hybrid. I&#39;m in person, I&#39;m in the store, but I&#39;m interacting with a digital piece of technology, uh, you know, for my relationship with Home Depot. Another o another example is a dentist office, right? You go to a physical visit. But I love when a service like this has a great website, especially for being able to book appointments or being able to reach out. This last week, I brought my car to an auto mechanic shop. </p>

<p>Nick Clason (19:13):<br>
I called them, not there, called them, right? That&#39;s an example of me from my house calling them. That&#39;s old school technology. You get it right? Then I show up, I&#39;m in their office. But then when I was done, you know what they did? They sent me a text message to let me know that my car was ready. You see all these things, and I, I think like in a lot of ways, like when we talk about digitization or hybridization of church and of ministry, we don&#39;t even know what that looks like. So right now, in a lot of ways that&#39;s social media, that&#39;s video content, but the reality is like, some of this is uncharted territory. So for 2023, for right now, for someone just starting out, what are some examples? What are some ways that your church can live and exist in hybrid ministry? </p>

<p>Nick Clason (20:01):<br>
All right, so like I said, I think a little bit of this is like pioneering uncharted territory, pilgrim&#39;s progress. Like, we don&#39;t know some of these answers, but, um, what are some examples of ways that your church can, uh, live and and be hybrid? So the first one is probably the most obvious one, and probably the easiest one, I would say is your Sunday sermon. Okay? So what are ways that your Sunday sermon can exist in a hybrid space? Well, first and foremost, right? You can, while someone is sitting in the auditorium, they can interact with and engage with your sermon notes, or they can interact and engage with, um, some self-guided like outlines or ways for them to take notes. So, like in my church, my pastor puts his notes on our church app. Um, it&#39;s honestly, it&#39;s essentially probably the manuscript that he&#39;s up there preaching with as I&#39;ve looked at it. </p>

<p>Nick Clason (20:58):<br>
Like, it&#39;s very thorough. Um, and my guess is that that&#39;s like a, that&#39;s a workload decision, right? Like he already built this. So if he just copy, if, if they or someone just copy and paste and put this into the app, uh, that&#39;s not that much more work for him. My personal favorite example is the you version events feature. So in everyone&#39;s you version Bible app that most people have downloaded on their phones, if not, definitely recommend it. Cause again, it&#39;s another way to interact with people in a hybrid way. Um, there&#39;s an events tab that you can create, like a self-guided sort of outline, and then people can, can take and add notes to certain headers or certain bible verses, um, that, that are related to or interact with the passage. And then they can also link out to like videos or other, like further discussions. </p>

<p>Nick Clason (21:51):<br>
One of the things I try to do is I try to challenge myself to add one option of a, a link out from a u version event for deeper study or for more information, or for a longer YouTube video that I didn&#39;t, you know, didn&#39;t have time to show or didn&#39;t have time to look like fully, you know, unpack. I try to challenge myself to do that every week. Again, to just think hybrid, right? Brady Shearer has made this phrase famous, but the other, the additional 167 hours of somebody&#39;s week. So then beyond that moment, beyond that Sunday service, um, you can of course rip out the audio. Um, if you&#39;re already live streaming, um, you can have live stream, you can post those videos to YouTube. You can, uh, long form podcast content on a podcast feed. That&#39;s a way for it to be hybrid. </p>

<p>Nick Clason (22:45):<br>
And then finally, ways for that to live on and, and find its way into that, that intersection of your church, people being reminded of the message and people from outside your church may be discovering and stumbling upon your message are short form Instagram reels, TikTok videos, YouTube shorts. Um, if you&#39;re already live streaming your content, you&#39;re sitting on a goldmine of social media content. You don&#39;t have to, uh, come up with as much social media content as you did in the past. You already have it. You have the short, or you have the long form video. Clip it up into minute segments. Find a good hook, get a good editor. And, uh, hey, if you don&#39;t have a good editor, but you&#39;re interested in it, reach out. Um, I&#39;m interested in, uh, starting something, you know, kind on the side for myself to be doing this and serving churches in that, that way. </p>

<p>Nick Clason (23:38):<br>
Um, I don&#39;t exactly have a framework for that or what that looks like. Hit me up on dms, on TikTok, or, you know, reach out to me via YouTube, all those links in the show <a href="mailto:notes@hybridministry.xyz" rel="nofollow">notes@hybridministry.xyz</a>. What about groups? What about relationships? How do you hybridize relationships, right? Because that&#39;s sort of the basis for this whole thing, is that social isn&#39;t, isn&#39;t built on relationships. And I would agree with that in the nitty gritty. Like when, you know, when my mother-in-law passes away, I want someone to really show up for me or really call me or really, you know, text me, um, not just, you know, interact with them at a, at a digital or social social media type level, right? But for a lot of people, the discovering of groups or finding their place or finding their people, that&#39;s half of the battle. And so if your church does not have some sort of group finder, I, I would highly recommend doing that. </p>

<p>Nick Clason (24:36):<br>
If your church is about groups in some way, shape, or form that are open that people opt themselves into, then get yourself a group finder, a catalog, if you will, of the options available at your church for people to find and discover real authentic community. Because you and I know that community is really what changes things. It&#39;s what takes a church from their church to my church. So get on a group finder of some way, shape, or form. And then once you&#39;re in those groups, here are other ways that, that those groups exist and live in a hybrid sort of sense. You might use a infrastructure like Facebook group, you might use a GroupMe, you might use a group chat, or you might use some other tool feature that someone&#39;s gonna develop down the road. Maybe I&#39;ll do it and get rich, I don&#39;t know. </p>

<p>Nick Clason (25:23):<br>
But, um, for the groups to have some sort of calendar of events, a place for them to have message boards with announcements, um, text messages to interact back and forth, prayer requests, all kinds of different stuff, but a place for the group to live beyond when the group meets, right? Again, the other 167 hours of that group&#39;s relationship. When is that? Where is that? When does that take place? The last area, so we talked about sermons, we talked about relationships. Now let&#39;s talk about information. You know, uh, churches more than just information people are distilled down to more than just the information that they, uh, put into their brains, okay? But like another example of ways that, that things can exist in a hybrid sort of way is some classes. So you already have your Sunday morning service. You probably already have groups. People probably can&#39;t devote too many more hours to the church, but maybe they do want to grow. </p>

<p>Nick Clason (26:24):<br>
Maybe they want to grow in their knowledge of theology, or maybe they want to grow in, in a specific topic. Um, a dating marriage, right? Whatever the case might be. Your church with the 40 hours a week in your office can film some content and, and put up a catalog or a library of courses, like on a website or on an app, six week course, eight week course, something like that. So again, if someone&#39;s really committed, they may not have the time to drive back over to your church and sit through a class, find childcare, all the things. But once the kids go to bed, if they wanna pull up in their laptop and learn more, grow more in the area of theology, love, dating, marriage, spiritual gifts, right? Like you name it, you can offer a library of some of those content. I mean, products already sort of exist for that right now for churches, right now. </p>

<p>Nick Clason (27:14):<br>
Media is an example of it. Um, but again, I&#39;ve found that to be more small groupy content. So you can create something, you, if there&#39;s a need, you can scratch that itch, a leadership type academy. And you might even have like a leadership academy for high level leaders in your, in your, um, organization in your church that come together every so often in person. But then after they come together, if the primary goal of it is, is information and knowledge, um, and then, and information transfer, you can accomplish that for sure. You can accomplish that in a hybrid sort of way. Um, more than just short form video sermon content. You can provide short form, social media, TikTok, YouTube type content. Um, like about any topic right now, I&#39;m doing like a little bit of a theology 1 0 1, like a deep dive into like certain areas and elements. </p>

<p>Nick Clason (28:06):<br>
Um, and I&#39;m putting posting on TikTok two times a week. It&#39;s a little mini-series that people probably just like randomly scrolling through, aren&#39;t gonna notice that they&#39;re all like interwoven and connected together. But in my mind they are. And so anyone who sees it, they&#39;re, they&#39;re gonna learn something more about God or about Jesus, or about creation or about salvation, or about the Holy Spirit or whatever the case might be. Um, because I don&#39;t have time to always get into all that, right? Like whatever our series is that&#39;s sort of driving and dictating, um, what&#39;s, what&#39;s being taught from the platform. But there are other necessary things that I think people, my students need to know that I don&#39;t have time for it, but this is a way that I can create time for it in the other hours of the week. Um, there are also examples and ways to do longform, you know, uh, styles not just short form. </p>

<p>Nick Clason (28:57):<br>
So audio podcasts are huge. A lot of adults, something like 80 something percent of adults listen to three hours of podcasts a week. So, um, I think, um, Mariners, like Eric Geiger out of Mariners is doing a phenomenal job because the thing I love about him is he&#39;s conservative theologically for sure. Um, and so he&#39;s not just like out there trying to like get vanity metrics or whatever, right? But the thing he&#39;s doing is he&#39;s, he&#39;s finding ways to use the technology to teach deeper, more robust, you know, truth. And so he&#39;s doing a thing like, uh, a podcast called like the, the things that didn&#39;t make it into the sermon. Basically, if you&#39;re a pastor and you&#39;ve done this before, you know that you, you prepare a load of content, but then you have to start cutting to get it down to a certain minute mark, right? </p>

<p>Nick Clason (29:46):<br>
So he&#39;s doing a podcast on all the things he had to cut from his sermon, um, once a week to just dive deeper into more information. Um, and I, I think that that&#39;s brilliant. You know, I think that&#39;s a brilliant way, uh, to just add more value to the, the people in your church&#39;s, you know, life. Um, and if they&#39;re interested in it, that&#39;s great. A couple years ago, we, back when Facebook Live was a really big thing, me and another pastor on my staff, we sat, sat down for a thing called Tuesdays at two, and we just, uh, unpacked the sermon from sort of our eyes and our, our vantage point, you know? Um, and we would just have a conversation, um, as sort of interview style. And I mean, he was a licensed biblical counselor, so, uh, he was just a wealth of knowledge. </p>

<p>Nick Clason (30:31):<br>
And so I, I almost operated more like as the host, and I would just toss him questions and let him sort of like unpack and untangle, you know, take the, the theology or the, the preaching and, and bring it down to more of like a boots on the ground level. At least. At least that was the goal. So all kinds of like ideas out there of ways that you can service and serve your congregation in a hybrid sort of way that is not void of relationship, that is meaningful and that people in your church will take advantage of. You just have to think hybrid. So I&#39;d encourage you lean into it. Like I said, we&#39;re on the, a little bit the pioneering front because we had solutions for digital pre covid. It was mostly live streaming your service. Then in C O V I D, we all went full bore into it, and it was uncomfortable and unfamiliar. </p>

<p>Nick Clason (31:24):<br>
So once restrictions lifted, we went back to what was familiar. Many of us went back to what was familiar, and I&#39;ll just encourage you to not abandon some of those things, but, but listen for and look for ways that you can show up in the other hours of your church members weeks. Those are gonna be what&#39;s important and valuable to them. Well, hey everyone, if you found this, uh, podcast helpful, please share it with a friend. Help us get the word out, hybrid ministry.xyz. We provide complete full show transcripts for every single episode that we&#39;ve ever produced. Also, head to the blog section of that and you can grab our free social media checklist, what to do every time you post a social media, and our free complete guide to posting a TikTok from scratch, from start to finish. That is on there. And again, we are on YouTube now at this episode being the first one. Hey, to everyone on YouTube, check that out if you will get a link for that as in the show notes. And until next time, talk to y&#39;all later. Stay hybrid.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Nick combs through the 2022 YouTube Culture Trends report and dissects interesting things that YouTube discovered. To add onto that, we discuss what the digital and hybrid ministry implications should be for churches as they move deeper into 2023 and the future.</p>

<p>How does the church shift the way it approaches ministry, not to diminsh or downplay the unchangable truths or things of Scripture, but to best set them up for relevance with Gen Z, Millenials and the next Generation of Church attenders? Listen or watch to find out!</p>

<p><strong>SHOWNOTES</strong><br>
YouTube Trends Report: <a href="https://www.youtube.com/trends/report/" rel="nofollow">https://www.youtube.com/trends/report/</a><br>
Nick on YouTube: <a href="https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g" rel="nofollow">https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g</a><br>
Nick on TikTok: <a href="https://www.tiktok.com/@clasonnick" rel="nofollow">https://www.tiktok.com/@clasonnick</a><br>
Nick&#39;s Podcast: <a href="https://www.hybridministry.xyz" rel="nofollow">https://www.hybridministry.xyz</a><br>
Full Transcript of this Show: <a href="https://www.hybridministry.xyz/032" rel="nofollow">https://www.hybridministry.xyz/032</a></p>

<p><strong>TIMECODES</strong><br>
00:00-00:54 Intro<br>
00:54-03:27 2022 YouTube Trends Report<br>
03:27-06:22 What does all of this mean?<br>
06:22-11:35 The Pop Culture Formation Formula<br>
11:35-18:07 Creating Community Creativity<br>
18:07-23:11 Multi Format Creativity<br>
23:11-25:18 Response Creativity<br>
25:18-28:26 The Future Exists in Dialogue of Digital Communities<br>
28:26-32:09 The Digital and Hybrid Implications for the church moving into 2023<br>
32:09-34:18 Outro</p>

<p><strong>TRANSCRIPT</strong><br>
Nick Clason (00:03):<br>
Well, what is up everybody? Welcome to another episode of the Hybrid Ministry podcast, and now on YouTube. Excited to be with you all. We&#39;re gonna test out a couple of video options here. See how these go. I know it&#39;ll go fine. Mostly I&#39;m testing to see how much extra work it&#39;s gonna be. But would love to have you join us over there if you want to check out for video stream as well. Something that is just another option. So we have audio, we have video, um, but everything, the home base for it is hybridministry.xyz of course, cuz hybridministry.com was taken. So I&#39;m your host, Nick Clason, excited to be with you. And in today&#39;s episode, what I actually wanted to discuss was this idea of why should churches even care about digital and hybrid ministry? Like what is the purpose? </p>

<p>Nick Clason (01:03):<br>
We all saw the pitfalls downfalls and the reasons why digital ministry was not a good example. Um, it was not a good thing, um, during Covid. And so we are now past Covid. We&#39;re able to live in a more semi-normal world. Why in the world should churches even care about digital? So let&#39;s go ahead and let&#39;s get this episode underway. So let&#39;s talk about some assumptions, right? Like, I think that there are some general social media specific assumptions that say that social media is void of relationship, right? Like, the point of it is, I, I I don&#39;t know, right? Like the point of it is maybe to to post, uh, post some announcements, um, and try and drum up some external, some marketing, um, marketing, so to speak, uh, examples of people who might not go to our church and we want to get them connected to our church. </p>

<p>Nick Clason (02:08):<br>
But there&#39;s an assumption that like the real, the main thing that&#39;s gonna work is gonna be relationships of people to people inviting one another. Let me just say that, um, I&#39;ve been doing student ministry social media now for 12 years, and never once has anyone of the accounts that I&#39;ve ever run really gone viral, so to speak. Like we&#39;ve never had more than like an inordinate amount of followers, never had more like a thousand followers. I have had a couple Instagram accounts with more than a thousand followers, but honestly like, that was not from anything that I, or we were doing. That was more an inherited thing where the Instagram account already had a high level of followers and we were just sort of like the beneficiaries of that account already having a lot of followers. So my point is nothing we did really drummed up a lot of outside interest. </p>

<p>Nick Clason (03:03):<br>
Okay. And so this assumption that social media is not relationship based and you know, the purpose of it is to, you know, get people from the outside looking in. Yeah, I mean, yeah, that is, I think that&#39;s, I think that&#39;s a benefit. I think that, um, like we said in the last episode, the church is in a unique intersection where what you post can be both discovered by the people that go to your church, but also because of the new discovery algorithms, which this is probably why in my 12 years we haven&#39;t seen this, because these new algorithms that are being made famous by TikTok and then adopted by Instagram, Facebook, and YouTube on reels and shorts are, um, new. Like this is a new territory for churches because previously your people followed your pages and your accounts, and if you wanted more people to follow it, you had to pay for it. </p>

<p>Nick Clason (03:52):<br>
And I&#39;ve, I have never done that. And so my accounts never really did that, where there were like a lot of people coming to discover our accounts. And so now we are in a unique intersection where people might actually discover your church. And what&#39;s more interesting is that all of these algorithms, there&#39;s a uniqueness where they start out geographically local. So first the algorithm from what we&#39;ve learned is they&#39;re pumped out to your followers, which are then pumped out to their followers, which are then pumped out to the, uh, like your geographical region, which is why a lot of times you can geotag your posts on Instagram, on TikTok, and so you can put your city, and so the people in your city might be exposed to your information first, and then beyond that it&#39;ll, you know, go to the state and viral and whatever the case might be. </p>

<p>Nick Clason (04:44):<br>
But, but the reality is, the, the closer that you are, the more likely that the people around you are gonna find it. And so therefore, if people in your geographical region are discovering your videos, there is an actual chance that they might hear the message of Jesus from you and then take a step to become a visitor or a first timer at your church. I mean, wouldn&#39;t that be amazing? Wouldn&#39;t that, wouldn&#39;t that be one of the goals that we&#39;re looking for here? Um, and again, like I said, I haven&#39;t experienced that in a lot of cases, and I think that&#39;s because that really wasn&#39;t an option up here until very recently. Um, however, there&#39;s still the argument that like, no one&#39;s gonna come to our church based off of that. And that might be true. And I think that it depends on your style of church, if you&#39;re, um, a more of an outreach centric church that you want that. </p>

<p>Nick Clason (05:34):<br>
And so you&#39;re gonna be more gung-ho about this idea. And if you&#39;re more of a discipleship centric church, which tends to be a little more inward facing, um, not because you believe that that&#39;s more valuable and more important, but that just tends to be the vibe, um, that comes with it, then you are gonna prioritize some of those relationships more over, um, like, like cold leads or, or, you know, top of a funnel marketing type of terminology to borrow from the secular world. So, um, all that to be said, there&#39;s this assumption, there&#39;s this notion that social media, um, and social ministry is void of real relationships. And I would just, I would debunk that and say that I think that that&#39;s not entirely true. Um, I agree to a point that it can be done that way and, um, that, that this ministry, that this focus in your church needs some very particular and very, um, deliberate attention. </p>

<p>Nick Clason (06:34):<br>
Like it cannot just, in my personal opinion, it cannot be put on autopilot anymore. It cannot be put on the back burner. There needs to be a person more than a volunteer and more than someone&#39;s like, uh, section of their full-time hours devoted to social media. Like you probably need a full-on person, um, not someone to do double duty. Like, like even right now, um, I am a youth pastor, but I&#39;m like on a team of three and of the three, I&#39;m the one tasked with digital and video and social media, website, whatever, right? Like that in and of itself is a full-time job. And sometimes my youth ministry duties have actually, like, you know, this week I had to make calls to interview students about baptism, um, and we&#39;re onboarding a bunch of new students to volunteer. Like sometimes those things feel like they&#39;re in the way of my digital stuff and that, that&#39;s out of balance for me personally. </p>

<p>Nick Clason (07:34):<br>
Um, but that&#39;s my point in saying that this digital of it&#39;s all consuming, it just takes up such a gigantic portion and it it is vast and it is huge. And, um, and there&#39;s a lot of opportunity and there&#39;s a lot of potential. And so to just dump it on someone as like a, hey, 10 hours of your week, like it&#39;s, that is so hard. It&#39;s gonna be very difficult for that person to be able to, you know, to make, to make, uh, that 10 hours work for them the way that you&#39;re probably hoping that it would work. So in Covid, right, we learned that we&#39;re not built to be completely isolated. And so just social, um, and that&#39;s, that&#39;s the whole, that&#39;s the whole origin of this podcast is I felt like we were debating, um, when I started this podcast in late 2022, I guess mid 2022, um, we were debating between in-person ministry and digital ministry, especially where I was, we had, we were still working and operating out of a lot of the rules that we had built for C O V with the show that we had made for C O V D. </p>

<p>Nick Clason (08:38):<br>
Like, we hadn&#39;t let that go. We were still producing it weekly. Um, and we had found a way to pivot from strictly online to a more in-person model where groups watched it in host homes. Um, and then they discussed the, the message afterwards. And I thought it was incredibly ingenious and innovative. Um, but there were a lot of people in our church that that didn&#39;t, and they were ready to just quote unquote go back. And, you know, we had a, a marketing guy, and if you listen to some of our first, I think like seven episodes, um, Matt was actually the co-host of this podcast. Uh, we both made cross-country moves. And, um, I, I don&#39;t know what happened to him. I never got him back, really. I mean, we still talk, but he would keep saying like, yeah, yeah, I just gotta get my computer set up, gotta get my computer set up. </p>

<p>Nick Clason (09:22):<br>
And eventually I was like, all right, Matt&#39;s not getting his computer set up. I&#39;m just, I I got a produce weekly episode, so I can&#39;t wait on him anymore, right? So, uh, here we are and I&#39;m just kinda doing this thing. Anyway, besides point Matt marketing, honestly, genius guru in my opinion. He said, the world we live in is now hybrid. In fact, Barna did a study, we did a couple episodes on it, I&#39;ll link to them in the show notes, um, did a couple episodes on the findings that we found from Barna study, and they, they titled it the, the state of hybrid church or something like that. And what it said, what it found was that especially the younger generations, the generations that are going to be filling our pews and churches here in the next couple years, gen Z and millennials said a hybrid, um, version of church is going to suit them very well. </p>

<p>Nick Clason (10:11):<br>
What that often scares us with on two fronts is, number one, it feels like we&#39;re shifting away from in person. And I think a lot of times in person, and I&#39;ve talked about this multiple times, I think a lot of times in person, room or moment or feeling is for the, the vanity of the pastor, and not even in like a sinful or bad way, but just like, man, getting up in front of a room full of people feels really good and you feel like you feel like you&#39;ve done something and you&#39;ve been somewhere and there&#39;s, there&#39;s a shot of like adrenaline into your like arm every time you get up there to preach. Even I, I find myself like finding more value from preaching to a live room of, of humans with interaction, um, like just, you know, face-to-face interaction. Um, then I, then I do from a, a TikTok video that goes viral wave over like 3000 something views. </p>

<p>Nick Clason (11:02):<br>
Like, it just, it doesn&#39;t feel the same. And I get it. And you know what? I don&#39;t know that it is the same. I think you have a much more captive audience, even in a room of a few hundred than you do, um, with a, a short form under 62nd video that that has over a thousand something views, right? All that to be said, I&#39;m not proposing that, that you throw one quote unquote baby out with a bathwater. We live in a hybrid world, right? So I found this stat incredibly fascinating. 76% of American surveyed ha uh, have a friend that they&#39;ve met online only they&#39;ve never met in person. Right? Now, you might be thinking, how is that possible? Again, if you&#39;re older, think younger generations gaming and, and you know, chat rooms and whatever and whatnot. Like of course in the nineties chat rooms were pedophiles want to hang out, and they probably still do, right? </p>

<p>Nick Clason (11:55):<br>
But, but 76% of Americans have a friend in some way, shape or form gaming social media that they&#39;ve never met in person. Like I have an anecdotal real example. I have a friend named Dan that, um, for the first three to six months of our life, or not life of our relationship life, <laugh>, uh, it was strictly online. Uh, many of you know I&#39;ve told this story, but I started at my last church on day one of Covid and went immediately into lockdown. So the number of real live human beings at my church that I met was very, very small. The number of real life human beings that I met on Zoom after that was very, very large. And, um, you know, I had met a decent number of the staff, at least from my interview or on my first day on the job, but then to meet other people. </p>

<p>Nick Clason (12:49):<br>
And Dan was a, just a regular church attender volunteer who led a, a hybrid, not hybrid, actually strictly online small group. I had a relationship with Dan. Um, and, and he even said, he&#39;s like, you are like the poster child for me, or the poster example of what it looks like for somebody who, uh, says like, you can&#39;t make friends with someone online. He&#39;s like, we totally made friends, you know, with each other online. And so these are examples, both empirical data. 76% of Americans say, I have a friend with someone who&#39;s completely online. And even in my own life, like I would say I had a real relationship with him, um, it would&#39;ve been great to be sitting in the same living room or whatever, but at the same time, you know what, every Tuesday night, I just got my laptop out in the comfort of my own home brew, a cup of my own coffee that I personally enjoyed more than like a cake cup that someone was gonna gimme at their house. </p>

<p>Nick Clason (13:49):<br>
And we sat down for small group. And you know, what was funny was like our church would do this thing where like you&#39;d watch the live stream on YouTube, and this was the archetype for our student ministry. The group&#39;s team of course, stole it, but we&#39;d watch the video on YouTube, and then everyone would log in to their campus specific zooms via a link in the description, and then a moderator there would break everyone out into breakout rooms. So they would sort of have control over the entire call, and then they would give a warning after like an hour or so that all the groups would, uh, be, be closing down by the moderator who&#39;s just literally sitting there out in the waiting room, just kinda waiting for people to be kicked out of their breakout rooms and reassign them or whatever. Super boring job I&#39;ve done a million times youth ministry. </p>

<p>Nick Clason (14:33):<br>
Uh, so a couple times those ended and we, our entire small group just jumped off and got into our very own room, and <laugh> had group until like 11 or 12. We weren&#39;t, you know, at that point we weren&#39;t talking about spiritual stuff. We were just joking around, goofing off, having fun, whatever, right? My point is, relationships can exist in an online space. You just have to be deliberate. You just have to be intentional, and you have to be able, willing, willing to massage those relationships. So let&#39;s talk about, um, some hybrid ways that relationships can exist. </p>

<p>Nick Clason (15:14):<br>
So some of you might know this, um, but a couple weeks ago, my, my wife&#39;s mom, my mother-in-law, uh, passed away from a two plus year long battle with cancer. It was, it was rough, man, like, not gonna lie, but, um, the thing I wanna kind of extract or highlight is the moment that the day that she passed away and that it became more public because of social media. Again, another example, um, my phone was flooded with text messages. My wife&#39;s phone was flooded like threefold, tenfold with text messages. Um, every single one of those people were people that we had met in person at one moment in time or another, whether they be a family member, whether they&#39;d be a friend, whether they&#39;d be a former colleague or work associate from another job that we&#39;d been at. They&#39;d all been people we&#39;d met in real life person before. </p>

<p>Nick Clason (16:12):<br>
However, the relationship at that moment existed in a hybrid space. Very few people in that exact moment were with us. I mean, I, I had to drive from Texas all the way back to Ohio, so the only people with me were me and my two kids. Um, and her, she was with her sister and with some family friends, and then everybody else reached out and provided love and care and support via text message that that is an example of a hybrid relationship. You know what I mean? Um, and, and some people were people that I work with now at the church I&#39;m at at now. Other people were people I worked, worked with in the past that reached out either way, right? Like they&#39;re all people I knew, but they&#39;re all showing up for me in a hybrid way. So, uh, I wanna talk about a few, uh, examples of like other businesses that we might interact with in the world in with hybrid sort of interactions. </p>

<p>Nick Clason (17:22):<br>
Let&#39;s dive in examples of real life hybrid interactions. My favorite of this is Home Depot, right? I interact with Home Depot at the store level. I drive up, I go into the store, I grab 98 cents of plumbing tape, right? Uh, that&#39;s an example of me interacting with Home Depot at a physical level. Okay? All right. So another example of course is me interacting with Home Depot at an online level. I might go on the website and I might see how much of a certain item is in stock that, but I&#39;m not in the store. I&#39;m completely in my house. I&#39;m looking at all my computer on the app, but the, the app actually is my favorite feature. When I&#39;m in the store. I almost never, like, if I walk around in the store for like more than two minutes and I can&#39;t figure out where an item might be, I immediately pull up the app, which often I&#39;ve uninstalled from my phone, so I reinstall it. </p>

<p>Nick Clason (18:25):<br>
Then I like, almost, the first thing I do when I walk into Home Depot is begin to reinstall the Home Depot app, find my local Home Depot, the one I&#39;m physically standing in, and then I look that item up, whatever it is, to try and find it, and then it&#39;ll tell me exactly where it is, what aisle, what bay, and how many more they have in stock. I love that feature. That&#39;s hybrid. I&#39;m in person, I&#39;m in the store, but I&#39;m interacting with a digital piece of technology, uh, you know, for my relationship with Home Depot. Another o another example is a dentist office, right? You go to a physical visit. But I love when a service like this has a great website, especially for being able to book appointments or being able to reach out. This last week, I brought my car to an auto mechanic shop. </p>

<p>Nick Clason (19:13):<br>
I called them, not there, called them, right? That&#39;s an example of me from my house calling them. That&#39;s old school technology. You get it right? Then I show up, I&#39;m in their office. But then when I was done, you know what they did? They sent me a text message to let me know that my car was ready. You see all these things, and I, I think like in a lot of ways, like when we talk about digitization or hybridization of church and of ministry, we don&#39;t even know what that looks like. So right now, in a lot of ways that&#39;s social media, that&#39;s video content, but the reality is like, some of this is uncharted territory. So for 2023, for right now, for someone just starting out, what are some examples? What are some ways that your church can live and exist in hybrid ministry? </p>

<p>Nick Clason (20:01):<br>
All right, so like I said, I think a little bit of this is like pioneering uncharted territory, pilgrim&#39;s progress. Like, we don&#39;t know some of these answers, but, um, what are some examples of ways that your church can, uh, live and and be hybrid? So the first one is probably the most obvious one, and probably the easiest one, I would say is your Sunday sermon. Okay? So what are ways that your Sunday sermon can exist in a hybrid space? Well, first and foremost, right? You can, while someone is sitting in the auditorium, they can interact with and engage with your sermon notes, or they can interact and engage with, um, some self-guided like outlines or ways for them to take notes. So, like in my church, my pastor puts his notes on our church app. Um, it&#39;s honestly, it&#39;s essentially probably the manuscript that he&#39;s up there preaching with as I&#39;ve looked at it. </p>

<p>Nick Clason (20:58):<br>
Like, it&#39;s very thorough. Um, and my guess is that that&#39;s like a, that&#39;s a workload decision, right? Like he already built this. So if he just copy, if, if they or someone just copy and paste and put this into the app, uh, that&#39;s not that much more work for him. My personal favorite example is the you version events feature. So in everyone&#39;s you version Bible app that most people have downloaded on their phones, if not, definitely recommend it. Cause again, it&#39;s another way to interact with people in a hybrid way. Um, there&#39;s an events tab that you can create, like a self-guided sort of outline, and then people can, can take and add notes to certain headers or certain bible verses, um, that, that are related to or interact with the passage. And then they can also link out to like videos or other, like further discussions. </p>

<p>Nick Clason (21:51):<br>
One of the things I try to do is I try to challenge myself to add one option of a, a link out from a u version event for deeper study or for more information, or for a longer YouTube video that I didn&#39;t, you know, didn&#39;t have time to show or didn&#39;t have time to look like fully, you know, unpack. I try to challenge myself to do that every week. Again, to just think hybrid, right? Brady Shearer has made this phrase famous, but the other, the additional 167 hours of somebody&#39;s week. So then beyond that moment, beyond that Sunday service, um, you can of course rip out the audio. Um, if you&#39;re already live streaming, um, you can have live stream, you can post those videos to YouTube. You can, uh, long form podcast content on a podcast feed. That&#39;s a way for it to be hybrid. </p>

<p>Nick Clason (22:45):<br>
And then finally, ways for that to live on and, and find its way into that, that intersection of your church, people being reminded of the message and people from outside your church may be discovering and stumbling upon your message are short form Instagram reels, TikTok videos, YouTube shorts. Um, if you&#39;re already live streaming your content, you&#39;re sitting on a goldmine of social media content. You don&#39;t have to, uh, come up with as much social media content as you did in the past. You already have it. You have the short, or you have the long form video. Clip it up into minute segments. Find a good hook, get a good editor. And, uh, hey, if you don&#39;t have a good editor, but you&#39;re interested in it, reach out. Um, I&#39;m interested in, uh, starting something, you know, kind on the side for myself to be doing this and serving churches in that, that way. </p>

<p>Nick Clason (23:38):<br>
Um, I don&#39;t exactly have a framework for that or what that looks like. Hit me up on dms, on TikTok, or, you know, reach out to me via YouTube, all those links in the show <a href="mailto:notes@hybridministry.xyz" rel="nofollow">notes@hybridministry.xyz</a>. What about groups? What about relationships? How do you hybridize relationships, right? Because that&#39;s sort of the basis for this whole thing, is that social isn&#39;t, isn&#39;t built on relationships. And I would agree with that in the nitty gritty. Like when, you know, when my mother-in-law passes away, I want someone to really show up for me or really call me or really, you know, text me, um, not just, you know, interact with them at a, at a digital or social social media type level, right? But for a lot of people, the discovering of groups or finding their place or finding their people, that&#39;s half of the battle. And so if your church does not have some sort of group finder, I, I would highly recommend doing that. </p>

<p>Nick Clason (24:36):<br>
If your church is about groups in some way, shape, or form that are open that people opt themselves into, then get yourself a group finder, a catalog, if you will, of the options available at your church for people to find and discover real authentic community. Because you and I know that community is really what changes things. It&#39;s what takes a church from their church to my church. So get on a group finder of some way, shape, or form. And then once you&#39;re in those groups, here are other ways that, that those groups exist and live in a hybrid sort of sense. You might use a infrastructure like Facebook group, you might use a GroupMe, you might use a group chat, or you might use some other tool feature that someone&#39;s gonna develop down the road. Maybe I&#39;ll do it and get rich, I don&#39;t know. </p>

<p>Nick Clason (25:23):<br>
But, um, for the groups to have some sort of calendar of events, a place for them to have message boards with announcements, um, text messages to interact back and forth, prayer requests, all kinds of different stuff, but a place for the group to live beyond when the group meets, right? Again, the other 167 hours of that group&#39;s relationship. When is that? Where is that? When does that take place? The last area, so we talked about sermons, we talked about relationships. Now let&#39;s talk about information. You know, uh, churches more than just information people are distilled down to more than just the information that they, uh, put into their brains, okay? But like another example of ways that, that things can exist in a hybrid sort of way is some classes. So you already have your Sunday morning service. You probably already have groups. People probably can&#39;t devote too many more hours to the church, but maybe they do want to grow. </p>

<p>Nick Clason (26:24):<br>
Maybe they want to grow in their knowledge of theology, or maybe they want to grow in, in a specific topic. Um, a dating marriage, right? Whatever the case might be. Your church with the 40 hours a week in your office can film some content and, and put up a catalog or a library of courses, like on a website or on an app, six week course, eight week course, something like that. So again, if someone&#39;s really committed, they may not have the time to drive back over to your church and sit through a class, find childcare, all the things. But once the kids go to bed, if they wanna pull up in their laptop and learn more, grow more in the area of theology, love, dating, marriage, spiritual gifts, right? Like you name it, you can offer a library of some of those content. I mean, products already sort of exist for that right now for churches, right now. </p>

<p>Nick Clason (27:14):<br>
Media is an example of it. Um, but again, I&#39;ve found that to be more small groupy content. So you can create something, you, if there&#39;s a need, you can scratch that itch, a leadership type academy. And you might even have like a leadership academy for high level leaders in your, in your, um, organization in your church that come together every so often in person. But then after they come together, if the primary goal of it is, is information and knowledge, um, and then, and information transfer, you can accomplish that for sure. You can accomplish that in a hybrid sort of way. Um, more than just short form video sermon content. You can provide short form, social media, TikTok, YouTube type content. Um, like about any topic right now, I&#39;m doing like a little bit of a theology 1 0 1, like a deep dive into like certain areas and elements. </p>

<p>Nick Clason (28:06):<br>
Um, and I&#39;m putting posting on TikTok two times a week. It&#39;s a little mini-series that people probably just like randomly scrolling through, aren&#39;t gonna notice that they&#39;re all like interwoven and connected together. But in my mind they are. And so anyone who sees it, they&#39;re, they&#39;re gonna learn something more about God or about Jesus, or about creation or about salvation, or about the Holy Spirit or whatever the case might be. Um, because I don&#39;t have time to always get into all that, right? Like whatever our series is that&#39;s sort of driving and dictating, um, what&#39;s, what&#39;s being taught from the platform. But there are other necessary things that I think people, my students need to know that I don&#39;t have time for it, but this is a way that I can create time for it in the other hours of the week. Um, there are also examples and ways to do longform, you know, uh, styles not just short form. </p>

<p>Nick Clason (28:57):<br>
So audio podcasts are huge. A lot of adults, something like 80 something percent of adults listen to three hours of podcasts a week. So, um, I think, um, Mariners, like Eric Geiger out of Mariners is doing a phenomenal job because the thing I love about him is he&#39;s conservative theologically for sure. Um, and so he&#39;s not just like out there trying to like get vanity metrics or whatever, right? But the thing he&#39;s doing is he&#39;s, he&#39;s finding ways to use the technology to teach deeper, more robust, you know, truth. And so he&#39;s doing a thing like, uh, a podcast called like the, the things that didn&#39;t make it into the sermon. Basically, if you&#39;re a pastor and you&#39;ve done this before, you know that you, you prepare a load of content, but then you have to start cutting to get it down to a certain minute mark, right? </p>

<p>Nick Clason (29:46):<br>
So he&#39;s doing a podcast on all the things he had to cut from his sermon, um, once a week to just dive deeper into more information. Um, and I, I think that that&#39;s brilliant. You know, I think that&#39;s a brilliant way, uh, to just add more value to the, the people in your church&#39;s, you know, life. Um, and if they&#39;re interested in it, that&#39;s great. A couple years ago, we, back when Facebook Live was a really big thing, me and another pastor on my staff, we sat, sat down for a thing called Tuesdays at two, and we just, uh, unpacked the sermon from sort of our eyes and our, our vantage point, you know? Um, and we would just have a conversation, um, as sort of interview style. And I mean, he was a licensed biblical counselor, so, uh, he was just a wealth of knowledge. </p>

<p>Nick Clason (30:31):<br>
And so I, I almost operated more like as the host, and I would just toss him questions and let him sort of like unpack and untangle, you know, take the, the theology or the, the preaching and, and bring it down to more of like a boots on the ground level. At least. At least that was the goal. So all kinds of like ideas out there of ways that you can service and serve your congregation in a hybrid sort of way that is not void of relationship, that is meaningful and that people in your church will take advantage of. You just have to think hybrid. So I&#39;d encourage you lean into it. Like I said, we&#39;re on the, a little bit the pioneering front because we had solutions for digital pre covid. It was mostly live streaming your service. Then in C O V I D, we all went full bore into it, and it was uncomfortable and unfamiliar. </p>

<p>Nick Clason (31:24):<br>
So once restrictions lifted, we went back to what was familiar. Many of us went back to what was familiar, and I&#39;ll just encourage you to not abandon some of those things, but, but listen for and look for ways that you can show up in the other hours of your church members weeks. Those are gonna be what&#39;s important and valuable to them. Well, hey everyone, if you found this, uh, podcast helpful, please share it with a friend. Help us get the word out, hybrid ministry.xyz. We provide complete full show transcripts for every single episode that we&#39;ve ever produced. Also, head to the blog section of that and you can grab our free social media checklist, what to do every time you post a social media, and our free complete guide to posting a TikTok from scratch, from start to finish. That is on there. And again, we are on YouTube now at this episode being the first one. Hey, to everyone on YouTube, check that out if you will get a link for that as in the show notes. And until next time, talk to y&#39;all later. Stay hybrid.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 016: Derry Prenkert on how the invention of the iPhone has radically changed how Pastors and ministry leaders accomplish the mission</title>
  <link>https://www.hybridministry.xyz/016</link>
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  <pubDate>Thu, 03 Nov 2022 04:00:00 -0500</pubDate>
  <author>Nick Clason</author>
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  <itunes:episode>016</itunes:episode>
  <itunes:title>Derry Prenkert on how the invention of the iPhone has radically changed how Pastors and ministry leaders accomplish the mission</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Nick Clason</itunes:author>
  <itunes:subtitle>In this episode, Nick sits down with his friend, Derry Prenkert, a 20+ year youth ministry veteran. Derry shares about the monumental shift of the invention of the smart phone. How things were before, and how things have shifted, but most importantly, how we utilize this technology for our benefit and gain to reach more students for the mission of Jesus.</itunes:subtitle>
  <itunes:duration>43:52</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/episodes/2/215e4582-7ca6-42f9-8267-734b0f4478d4/cover.jpg?v=1"/>
  <description>SUMMARY
In this episode, Nick sits down with his friend, Derry Prenkert, a 20+ year youth ministry veteran. Derry shares about the monumental shift of the invention of the smart phone. How things were before, and how things have shifted, but most importantly, how we utilize this technology for our benefit and gain to reach more students for the mission of Jesus.
Follow us on Twitter http://www.twitter.com/hybridministry
Find all the resources you need from the podcast http://www.hybridministry.xyz
Follow Derry online: 
-TWITTER: https://twitter.com/derryprenkert
-INSTAGRAM: https://www.instagram.com/derryprenkert/
-PODCAST: https://podcasts.apple.com/us/podcast/my-third-decade-in-youth-ministry/id1338273697
SHOWNOTES
Steve Job's introduction of the iPhone: https://www.youtube.com/watch?v=x7qPAY9JqE4
Derry's Parenting Resource: https://www.downloadyouthministry.com/p/adolescence%2C-technology-and-parenting/training-3996.html
Johnny Mac's Stuff: https://yourhouseblend.com/jonnysblend
TIMECODES
00:00-03:30 Intro
03:30-10:53 The impact of the invention of the iPhone
10:53-14:30 What happened in ministry after the invention of the iPhone
14:30-23:20 How have you responded since then?
23:20-32:44 When do you ask phones to be put away?
32:44-41:23 How can we utilize technology now to further and advance God's mission?
41:23-43:38 Outro
TRANSCRIPT
Nick Clason (00:00):
What is up everybody? Welcome to another episode of the Hybrid Ministry podcast. Excited to be with you today. Uh, today we have our very first, uh, guest interview, uh, friend of mine Derry Pinker. He's located in, um, Amish town, Nape Indiana. Um, right now, uh, he worked at that church for over 20 years, and then he was at another church for just a couple years, super large church in, uh, Kentucky. So, um, excited to bring you Derry's conversation. Uh, he mentions a couple of different links. He talks about Steve Jobs' keynote, a resource that he has on download youth ministry and echo ministry. I'm gonna include all of those in the show notes, but without any further ado, let's just hop in so you can get to know Derry. 
Nick Clason (00:51):
All right, well, what's up Derry? Good to have you on the podcast. Welcome, man. 
Derry Prenkert (00:56):
Yeah, it's so good to be with you, Nick. Thanks for having me on. 
Nick Clason (00:58):
Yeah. So as we were talking a little bit before I hit record here, you have a podcast or did, or what would you define the, the existence of your podcast? Right Now?
Derry Prenkert (01:11):
The status of my third decade. It is, it has been on the longest hiatus ever. Um, yeah. And it is coming back. Um, it's tied to this whole world of the shift that I've, I've made from being in a local church to now serving pastors in the local church. Yeah. And I'm in a season of getting all the groundwork laid for that. I, uh, have every intention, every intention by, uh, early 2023 that it's gonna launch back out. And there are some, there are actually some things already recorded for it, so, so it hasn't completely gone away. There, there is, there is a future to it. 
Nick Clason (01:46):
That's good. Cuz it's still in my podcast catcher, so I'm not unsubscribing from, I just wanna let you know that it's still there. So, um, but back when I mowed the lawn when I worked two churches ago, I think I heard you, um, talk about like, uh, this really big shift in culture and you noticed that it was, uh, have to do with when the iPhone came into existence. Mm-hmm. , just give us a little bit, like give us your story, how long you've been, you know, doing youth ministry, um, and how you have a beneficial perspective of before technology and phones are a part of what we have to navigate and deal with. And then post, and then maybe we can just kind of chat about how we navigate that as, you know, people who are, uh, ministering to people, students, um, who are very much entrenched in this technology, like Lane and world. 
Derry Prenkert (02:42):
Yeah, absolutely. So, um, my story is somebody that started in youth ministry at 19 years old. I was just about to turn 20 and I started an internship and that was back in 1996. Mm-hmm. . Yeah, I'm old. Um, and so graduated from high school in 95, start in, in ministry in 96. And so I get 11 years of ministry. Um, and in those 11 years, uh, you know, cell phones, car phones were around when I started . Yeah. And cell phones were around when I finished college in 1999. But they were, they roamed the minute you got outside of about 10 miles from your house and you only use them in emergencies. And then, and then it moved into, you know, 2004, 2005, the razor flip. Flum was the coolest thing in the world is texting, kind of entered the picture mm-hmm. . Um, and then, you know, so I, but, but really it was 2007 when Steve Jobs holds up this, this phone. 
Derry Prenkert (03:36):
And it's actually interesting to go back and watch, I don't know if you've ever watched that keynote when he does it. No, I should, but, but he, he, he introduces it and is pretty prophetic, like the level of what he's talking about where technology is heading. Cause he said this is gonna revolutionize and change. And he says, he says, What would happen if we were to introduce a computer operating system, a phone and a iPod all in one thing. Yeah. And that's, that's the heartbeat of what they did. Um, and actually I, I do a technology thing with parents, uh, adolescents, technology and parenting. Mm-hmm. , uh, what I do is, I'll actually, it's, it's a fun little exercise cuz if you think about, you got, most parents of teenagers right now are, are there children of the eighties if they're really, if they've got younger, like their youngest kids are teenagers now, nineties or maybe early two thousands mm-hmm. . And so what I do is I'll put up on the screen different, like, what was the technology of our time. And so like, you know, in the eighties you got like VCRs and corded phones and, and a Walkman or a giant computer that has a green screen maybe. 
Nick Clason (04:41):
Yeah. I found the VCR yesterday in our building, so that was cool, 
Derry Prenkert (04:46):
Dude. And, and did you try playing anything? Cause it probably just ate the tape, right? 
Nick Clason (04:49):
Yeah, no, I was like, I don't, I don't even know if we would ever need this, but, Right. Yeah. Here it 
Derry Prenkert (04:53):
Is. Yeah. Yeah. It's, see the, in the eighties in technology, like everything got fixed by blowing on it. Um, so like the VHS tape wasn't working. You blew on it. The, the Nintendo cartridge. Yep. You blew in that and then blew in the box. Mm-hmm. . So that was, you know, eighties in the nineties, you have cell phones come, you got the Discman mm-hmm.  that I remember. I would, as the nineties I would run or exercise with a discman, but I had to be careful not to run too hard because the CD would skip Yeah. 
Nick Clason (05:17):
As I skipping. I 
Derry Prenkert (05:18):
Remember that. Yeah. Yeah. Um, and then, you know, early two thousands social media in MySpace shows up. Yep. But, you know, garins show up, Uhhuh, um, digital cameras are a big deal in another 2000 flat screen TVs. Right. So we walk through these different, different moments and I say in 2007, Steve Jobs holds up this, this little device. And everything I just said was around in those different decades now lives inside this single device. Mm. Interesting. It is your video games. It is your music, you know, it's your disc man, it's your VCR or your DVD player. It is your 
Nick Clason (05:53):
Computer, your calendar. Yeah. 
Derry Prenkert (05:55):
Yeah. It's everything. It's all there. And, and so for parents, it's just saying like, recognize how significant this shift is. And so for those of us in ministry, if we are in that age, it's important to recognize that for those of us that are, I I, a lot of youth pastors are maybe a little, um, younger than the parents that they have. Right. Remember, like, these are the parents you're working with that, that this shift has happened. It might be a little more native to you as a youth pastor if you're in your, your mid to early twenties mm-hmm. . But it's foreign. It's, it's, it's so different and, and it's, it's changed so much. Um, the two things to kind of say, when I look at youth culture, cuz that's where I spent a lot of my time Yeah. That I would say are huge, is, uh, one youth group in church. 
Derry Prenkert (06:40):
I was at a church that ha drew from multiple high schools. And pre 2007, we were the place to go to connect with friends. Hmm. Um, now we saw God move and we were, we were, we were unapologetic that that wasn't the, that wasn't the primary point. The primary point was to encounter a relationship with Jesus, to understand your call, to be a part of this kingdom work. But the appeal for my kids, I'm gonna drop names that nobody knows from Wawa c high school at Northwood High School. Mm-hmm.  and Goshan High School. Someone knows each other. Yeah. Yeah. Right. Yeah. Um, uh, they can meet weekly at our place. Right. Uh, now with the institution of not only, you know, the, just the move of the cell phone with texting, but then once the iPhone came in, it wasn't just you, you could, you didn't have to go there to meet a place you could actually interact face to face, you know, through FaceTime, through, through, um, whatever it might be. 
Derry Prenkert (07:33):
Google Meet all do different stuff. You could, you could do that over the phone. So it became less important. The other thing that's super intriguing is, I don't know about Eich, but the greatest day of my life, uh, as a teenager was when I turned 16 in one month in my town, because that was the day I could get my driver's license. Yeah. And by getting my driver's license, that meant a whole new, uh, level of freedom, empowerment, and ownership. Like that driver's license was my ticket to independence. Yeah. I've noticed, um, a major change. I can't believe how many kids I interact with that are like 16, 17 and, you know, we're doing an event. They're like, Hey, can I get a ride? I'm like, You don't have your license yet. Yeah. No. And, and, and, and I I don't have like the scientific proof to this, just the conversation. 
Derry Prenkert (08:25):
Sure. It's, they're like, Why would I, why would I need it? Well, yeah, the big shift came like that that license was my way to get to my friends. Mm-hmm.  and my community. Now, this, this thing that we can hold in our hands is our ticket to interact. And so, so like one of the, I guess like the big implication that I would throw out that is huge is it it has radically transformed our connectivity mm-hmm. , um, even with the people right next to us. Yeah. Um, so I mean, so many other thoughts, but there's, those are just a couple things like that we recognize. Another way I say it is like we basically now are carrying around super computers in our pockets. Yeah. That, uh, it's, they are that we're, we have, we have excessive, uh, access to information. We are, we are constantly connected. Um, and it's like invasive, you know, it's not like it's, when's the last time I I I, you can answer this or the people are listening, When's the last time you actually turned off powered down your phone 
Nick Clason (09:26):
On your own? Well, mine's new, so never 
Derry Prenkert (09:29):
Yeah. . 
Nick Clason (09:30):
Right, 
Derry Prenkert (09:30):
Right. And it's, it's like impossible to, like, they've made it so it's hard to do. And so it's always there. Now, now I might sound like I'm interesting. Yeah. I'm negative on this. I do mourn more in some things because I'm old and I'm an old guy sitting saying, Get off my lawn kids. You know, a little bit. But, um, but those are some of the things that I think are big that have changed. And so, so just the way we go about ministry has to change with it. It is in my mind, we measure time on before and after like, events that come to mind in youth ministry world, most youth pastors that were around before Columbine mm-hmm.  and after Columbine, they know it changed the way you had to handle liabilities and safety 
Nick Clason (10:10):
Measures. Yeah. 
Derry Prenkert (10:11):
Mm-hmm.  pre nine 11. Post nine 11 as a, as a culture, our life shifted on how we view, uh, things pre covid, post covid. We're still learning that all. Yeah. I still could make the argument pre iPhone and post iPhone, pre smartphone and post iPhone could be, could be the most significant watershed cultural moment that we've experienced in the LA since World War ii. Yeah. 
Nick Clason (10:35):
I don't, one of, one of like, I, one of the guys I listen to a lot, his name, you know, Brady Shear mm-hmm. , he talks about this being the biggest communication shift that we've seen in 500 years. So he's referencing that being the printing press. Yeah. And now with all this digital stuff. So that's a great call. Let's go like, let's go there a little bit. You said, um, pre iPhone people would gather from multiple high schools to your church. Did you notice that stopping, um, after, did you notice attendance shifting or did you just notice that still happens but there's, there's now just an iPhone in everyone's pocket and that's changing how they're interacting. But things are still, still sort of the same. Like, what would you say was, uh, like a, an actual effect, right? Yeah. Of that attendance thing you're talking about. 
Derry Prenkert (11:25):
This is not scientific at all. It's very guttural and it's nature. Uh, and it's my experience, I would say it didn't, for some it stopped. But I would say the bigger thing is it got more sporadic. In fact, you we're just talking, I don't know, it would be fascinating. You know, they talk about how people are coming to church less often Right. Than they used to. That a regular attendant is, attender is considered once every month or once every three weeks. Right? Yep. I wonder how that correlates to the institution of like the, the actual cell phone and smartphone because Yeah, because that was the thing. Like pre pre smartphone, um, even kids from the same school, there was the chance to just, you know, we're not just going through in passing periods. We're gonna have a small group time. We're gonna have a pre hangout post hangout mm-hmm. 
Derry Prenkert (12:09):
 once a week. This is my guaranteed time. I'm gonna get time with my friends. Yeah. Um, and so it got more sporadic. Yeah. Uh, definitely. And, and that could be in part because they could have the community outside of the youth group. Um, but it still, that's why I would, I would still be a firm believer. There is a limitation to what you can accomplish over digital. I think anybody that truly had to walk through the PA pandemic and live completely on a screen would a hundred percent agree with me. You can't replace, um, interpersonal in person reaction Totally. With digital. But you can find more connection or, or you can find connection in the gaps through that. And so I think it got more, um, more sporadic, uh, in nature. And yes, they are showing up with them. And I mean, man, whew, how many conversations do I have? 
Derry Prenkert (12:58):
I had with parents and leaders on, We gotta, we gotta, we gotta like force kids to turn these off or tell 'em they can't have 'em at all. And then, and then the issue of parents talking about what age do I give my kid a phone? When do I not? Because not only are they carrying it around, I mean, it's just, it's just there. And so the amount of attention that was going down to it when they were around that, that I'd say kinda really hit in the two, like 2014 15 phrase when everybody got one. Mm-hmm. , uh, everybody had one. 
Nick Clason (13:28):
Yeah. Yeah. I mean, like, even my kids in first grade and his teacher sended stuff on his like e backpack and then his like e folder and he has like iPad time. Like, so my sort of thing is, while you may lament the loss of some of what was prefo and pre-technology, um, it's not going anywhere. And so, you know, cuz I, I'm with you sometimes I have leaders who are like, We just need to get rid of the phones, take 'em away from the kids. Like make sure that they, you know, only use paper bibles and that, you know, it's, it's wrong to read God's word on a screen type of thing. And that's, that's a high preference maybe mm-hmm. . And there may be some validity to some of those things, but the fact of the matter is like, why, You know, my argument is why are we discouraging a kid from reading the Bible if it's super accessible to them and in their pocket 24 hours a day? 
Nick Clason (14:25):
Um, you know, so, So what have you noticed or what are some of the things that you've done realizing like, we can't, we can't get ourselves away from these. They are everywhere. They're on all the time. They are our everything. Our day planner, our calendar and our social life in a lot of ways. You know, like what are some of the things that you've, you've tried to embrace as a youth pastor, um, to maybe leverage them or lean into them and then maybe what are some of the times that you've discouraged use of them? Because you're like the, the, you know, the re the result of what's gonna happen here physically is gonna be greater than what is happening if you're on your 
Derry Prenkert (15:02):
Phone. Yeah. It's great. Um, in the thing I do with parents, which total shameless plug, it's actually on D ym, you get it, download Youth Mystery 
Nick Clason (15:12):
And then you have an extra $4 in your pocket. Yeah, yeah, 
Derry Prenkert (15:15):
Yeah. From that roof. Yeah. It's called Adolescents Parenting and Technology. I use an illustration. I, and I, it's an illustration that, that hit me is our phones are a knife, um, and a knife, uh, can serve many purposes. Uh, a knife is, can be used to spread butter. It can be used to whittle wood to make, uh, amazing things. It can be, it can be, uh, used to, you know, cut through things that are hard to cut through. It also can be used to kill people. Um, it's really about what is happening with the person that has it in their hands. And a part of that is what's their intentions as well as what's their awareness of a knife. You know, I've got, you've got younger kids. Mm-hmm. , I had a six year old that early on, he just got us obsessed with our steak knives when he was three or four. 
Derry Prenkert (16:03):
And we had to like, put those things up high cuz he just, he didn't understand the danger involving those knives. Right. Um, and, and so, uh, so with that, like, with that illustration in mind and looking at it that way, I, I look at this thing, a knife is really, for the most part neutral. Unless it's this crazy butcher knife that is, for the most part, a knife is neutral. It's what you're doing with it in your hands. So then it becomes about making sure to check your motives as well as prepare the person that has it in their hands to use it in the right way and to know how to use it in the right way. And, um, I think in that, like, especially if we're talking to ministers and I, I would put this across the board, in fact mm-hmm. , I would argue that senior pastors teaching pastors should be coaching, uh, 50, 60 year olds how to utilize their phones wisely, even more so than those that are just growing up with it, a native part of their life. 
Derry Prenkert (17:03):
Hmm. Um, cuz I don't see a lot of students, uh, just making a fool of themselves on how they treat people on, on social media is, uh, as much as I see adults, uh, in what they're saying and everything else. So, so the, it's across the board. Like we have a responsibility to look at what does scripture say about, especially from a discipleship aspect of how we are to love our neighbors ourselves, and then how does it play out on this thing, you know? Mm-hmm. . So, so that would be, that would be a thing. So, um, so that's just, sorry, little rant there, but the knife and, and, and we, we have a responsibility to show them. Uh, I am a big fan Nick, of just intentionality in ministry overall. I think a lot of pastors, uh, I'm, I'm dedicating really, I feel like the second, second half of my life is I just want youth pastors and any pastors to be healthy in ministry. 
Derry Prenkert (17:53):
And a big part of that is guarding your own heart. Um, another part is just thinking clearly and strategically in Christ's focus and inten and intentionality in what you're doing is a big part of that. Um, and so I would, I would argue that anybody that is in charge of a program, uh, a ministry, uh, any regular ministry gathering, there should be a side to say, Okay, what's our philosophy in how phones play into this? Mm-hmm. . And it can take up a lot of different forms. Yeah. One is what's our, so we're gonna be teaching this series, How's it showing up on their phones? Mm-hmm. , are we gonna do digital notes that they can look at while they're in the room? Are we going to do follow up stuff through social media that's gonna create interaction? Um, you've done some great stuff on the importance of don't just use your social media of as a, as a billboard that uses this interactive place. 
Derry Prenkert (18:47):
You know, thinking through those things. Mm-hmm. , um, how are we going to actually handle the phones inside the space? What are, are, are, uh, uh, to what, what do we need to take into account if a middle school, I, I'm helping out in middle school right now, and I'm at a pretty conservative community mm-hmm.  where I'd say it's six through eight grade, I would say no more than half the kids are, are actually walking in with smartphones. Now I know some would go, That's ridiculous. Well, that's my community. Sure. So I need to be thinking through, um, that I, I have to have a path for the non phone user. Right. But also I need to be thinking through for the phone user to begin to show them now. Like, Hey, if you're gonna follow Jesus, that plays out in this thing. Yeah. 
Derry Prenkert (19:28):
So how do we do that? So what, what am I teaching? You know, when I get to the practical steps of my teaching, how am I intentionally saying, Hey, this is how this plays out on your phone. You know, that can be a part of it. Um, and then, and then I think, uh, there's just the overall, uh, idea of, I, I have kind of these categories I think through that I want to try to do inside the programming. And this is very youth ministry specific. I want to have times where, uh, where they have it and it's on, but they're encouraged to put it to, to the side mm-hmm.  and not access it at all. Because, because we need to be able to do that in real life at times. Mm-hmm. , you know mm-hmm. . And so small groups, a lot of times, I don't know if you have this some, sometimes they'll do like the basket or, or, or things to say, Hey, it's here. 
Derry Prenkert (20:14):
Or just even stack them in the middle of the room like, it's here, but we're not gonna use Oh yeah. Use that right now. Yeah. And, um, or it's just even a, Hey, let's put this in our pockets. Just hang tight with me for a little bit. Um, then there's then there's times where it's like off or not there at all. And we can talk about that one a little bit more. Probably it'd be a good one of, of, Hey, this is a no cell phone situation. Yeah. I think that's very debatable on how much we're often, but there's times where it's important to just, I mean, uh, solitude, simplicity, um, making sure that we're not controlled by things all apart of following Jesus. But then most importantly is we're gonna have times where we use this thing in a redemptive manner. Yeah. Um, we're gonna find ways. 
Derry Prenkert (20:57):
So, so we are closing out and we've talked about, uh, the importance of praying for others and what ha you know, maybe we're doing a series on prayer and it's about praying for others. And, and what we say is, Okay, here's what we're gonna do right now. If you have a phone, I want you to pull it out and I'm just gonna ask the Lord to speak to us, to give you a name right now as somebody you could pray for. Hmm. And, and now I want you to pull out your phone and I want you to text them, not not, not text them that you are praying for them, actually text out what your prayer for them is. Hmm. Or when you walk out the room tonight, I want you to use that little voice memo thing. I did this this morning. Uh, I got a friend who just started first day in ministry today. I, I did a voice memo to him that was just solely my prayer and that was it. Like, here's my prayer for you today as you started on ministry. Yeah. That's cool. So, so finding ways to use it, redemptively. So again, I kind of went different, but use it redemptively. Find ways to put it to the side, find ways to turn it off or not have it there at all. And do all of that intentionally. 
Nick Clason (21:51):
Yeah. I mean, a lot, a lot of what we say on here is that digital and physical, uh, both are important, but they're both categorically different. And so that's why I do think there is value in things that are strictly physical only. I think, like you said, we learned a lot of things about ourselves and people during covid when what was physical could not be completely replicated digitally. Yeah. Um, and vice versa. Right. And that's, that's the thing too, is like, I think the vice versa piece is like, there are some digital things that are digital only, like mm-hmm.  me. Like you can do message recaps and, and things like that where you're calling back to what you did, um, throughout the week. Like on things like social media where people are not physically gathering in your room on a Tuesday morning, or they can be reading a u version plan on their own when they wake up on Thursday afternoon, you know, at lunch, whatever. 
Nick Clason (22:46):
So mm-hmm. , that's, that's this whole idea of hybrid is it's, there is room for, for physical only. And there's also space, I think for digital. And that's part of the thing is we've, and I think a lot of churches are kind of running up into this, is they're, uh, Hey, you're, you're a youth pastor so you have to do all of it. Mm-hmm. , it's like these are two completely like different lanes. And so there's, I mean, there's staffing conversations and budget conversations I think like around all these things that are gonna be coming, coming down the pike at, at churches, so mm-hmm. , what would you say are times, um, maybe where you would, you would say, Hey, let's put phones away all together. Maybe talk about like camp situation Sure. Or, or retreats or whatever. Yeah. I'm sure that's probably one of the, the main ones that comes to people's minds. 
Derry Prenkert (23:32):
Yeah. Yeah. Nick, you and I are a part of different youth ministry communities. Um, Facebook groups are a wonderful mess at times. . And one of the, one of the hot topics amongst many other things is when this gets asked of, Hey, what's your policy on cell phones? And it's interesting. It's like just hot takes start firing all over the place. Right. So, um, I was a part of one church for 23 years mm-hmm. , and I was a part of another church for 2.3 years. That's my little joke, uhha. But, um, , uh, in the one church that I was at for 23 years that I also grew up where technology was unfolded. And we, we had a hard and fast rule that really any trip that we did, we started with the idea of no cell phones would be allowed. And it was because we had a high emphasis on interactivity and, and, and it, cell phones weren't around when we set the rule. 
Derry Prenkert (24:24):
It was, you can't bring your walkmans, your discmans your game boys because we're here to interact with each other. And the minute you look down on that thing, you're not there. So that just kind of lended itself over to cell phones and everything else. Mm-hmm. . And so, um, so any camp retreat, anything like that, we just, we put a pretty hard and fast rule with the one except perception being our senior retreat that we do with grads. We'd say, Hey, you can bring it. It was almost like this. Oh, you're old enough now. I, I don't know that I liked the motives in it, um,  in, in it all. So, but then I went to, uh, another church where it was like, you can have them all the time mm-hmm. . Um, which, and the interesting thing I saw was effective ministry was taking place in both situations. 
Derry Prenkert (25:09):
Um, but we hadn't really stopped and re strategized in my 23 year church to say, Hey, we're kind of, we kind of just stumbled into this, but these things are so much a part of his life. So we need to understand when we ask a kid to leave theirself at home, we're asking them to leave their most prized valuable mm-hmm. , um, possession mm-hmm.  at home. Um, and then at the other church it was like, it's all there. But where we really said, Hey, how are we, are we, are we assessing how we're we're using these? And so I don't, I don't come from the mindset that says definitely no. Or definitely yes. As much as, again, back to that word, intentionality. Yeah. Um, have a plan. Yeah. Talk about it. So, so where we really landed, where at the church I was just at, was, um, if the event is going to be primarily focused on those that don't know Jesus coming into the situation, we're gonna be very hesitant to say he phones. 
Derry Prenkert (26:06):
Yeah. Because they're not gonna get the idea of it. If the event is, is high, um, service based, um, intentional discipleship mm-hmm.  and deepening, we're gonna stop and say, Hey, you know what, let's, this might be a time, Yeah. Let's evaluate this, where we're gonna maybe more lean toward this is a no-go, but then we're gonna say, here's why it's a no-go. If it's heavy discipleship, it's gonna say, this is gonna be a significant time. Where the primary things we're gonna do is we're gonna focus in on your connection with God and your connection with others, and we're gonna challenge you to find ways to do that outside of the technical technological world. Can you do that inside the technological world? Absolutely. But we see the value of a break. Um, and so that's kind of where we landed. Uh, but I mean the, the, I'm back, I'm back around the church that I was at for 23 years, though a lot of the rules are still in place that if it's a trip or retreat, it's no go. The interesting thing is, um, parents hated a whole lot more than students did. 
Nick Clason (27:03):
Yeah. Now they were the one were noticing that too. Yep. 
Derry Prenkert (27:05):
Yeah. If you, I would argue you wanna try to institute a no cell phone rule and you don't have it, it's gonna be really hard and it may not be worth the fight and it won't be because the kids, it's gonna be the parents. Parents are be, How do I get a hold of Johnny? Yeah. And, you know, in whatever case. Um, but, but when we take seniors on the retreat, when we were taking them, you know, and we'd allow to have phones, it just naturally had come up in conversations. They would go, Wait, are you gonna start allowing this for other kids on your, on, on campus? Like, we didn't have. And and I'm like, and, and I'd get into the conversation with 'em like, Oh, are you ticked because you had to suffer through not having 'em. Yeah. And you're, and you wanna make sure they get punished like you did. 
Derry Prenkert (27:42):
And the seniors would be like, No, no. Like, I'd love that. We didn't have 'em. Yeah. I, I I actually would come back from camp. So grateful that you really pushed that on us for that time. Mm-hmm. . Now, is that right or wrong? No, I, I like, does that mean that you absolutely shouldn't do it? No, but it was just, it's an interesting aspect to it all. So again, long, long talking to just say it's about intentionality, it's about thinking through why would we want to do this? Mm-hmm.  and then, and then making sure to communicate to those that are participating. And if it's in youth ministry, the parents of saying here's why. Yeah. Um, and then being ready for a fight, if you wanna say No phones. Cause it's, it's a challenge. 
Nick Clason (28:20):
Yeah. That, No, that's really good. And again, right, like there's things that only physical can accomplish and there's things that only digital can accomplish. And I think an experience like a camp or whatever, there is a lot of connection that needs to take place. And most students, and you know, back to what you said earlier, people in church like don't know how to live in a world where it's just that where their phone isn't constantly dinging or lighting up or vying for their attention. And so I, I too have noticed in those types of environments where students, people are like grateful and thankful or say, man, like I'm, I haven't even like, wanted my phone. They're kinda surprised by it. You know, that that's, that's kind of the case. So Yeah. It's so 
Derry Prenkert (29:05):
Interesting. Can I give two practical, just real practical tips if you choose to do no phones, especially if you're a youth pastor. Yeah, yeah. Um, one is bring in a, at at least one, maybe multiple people who's their sole job is to capture photos and videos of the experience mm-hmm. . And at the beginning of the experience, make sure that the students know who that person is, because one of the things you're asking them to sacrifice is 
Nick Clason (29:28):
Capturing, capturing 
Derry Prenkert (29:30):
The memories 
Nick Clason (29:30):
Of 
Derry Prenkert (29:31):
It all. And that's bigger than ever, right? Yeah. Because they can do that. And so making sure that that's there, and then making all those photos and videos available as soon as you possibly can. Um, and I, I noticed that, um, the, a camp I was at this summer there, the photographer was actually uploading those, um, to their social media platform, like with a link while the camp was there, even though the kids didn't have phones, so that as soon as they got home within like one hour, the kids were like posting their, you know, their real, their reels that recaps, like that's good. Building up all the stuff on the, That's really good. So I think that's a big one. And then two is think through your strategic feedback loop to parents. The parent freakout is, I don't, I, how do I know? Well mm-hmm. 
Derry Prenkert (30:14):
, if you have a, a way of saying, Hey, here's, here's where you can go, um, whether it's a Facebook page or group, or if it's your Instagram, or if it's even like a, a remind, uh, setup or whatever, texting, like, here's where it's at. We found that Facebook lives where you could at a camp mm-hmm. , um, actually doing a, Hey, I'm gonna, I'm gonna go live at this time. I'm actually gonna give you a little glimpse into the session just for a short bit so you can just see what's going on and then come back and update you. And the beauty of a Facebook Live, every parent is still on Facebook, uh, for the most part. So they, they, they're there and so they can jump on live and then you can let it sit there. So, um, but those two things will, will go a long way in helping the resistance you might get. Um, when it comes to the no phone 
Nick Clason (31:00):
Rule. Yeah. We, we, we do, we've done like a photographer and my, my favorite, and it always depends on like if the church or I have the budget to pull this off, but like get a videographer as well, or the same person, um, and have them do a daily, like, recap video. Those are great for opening your like sessions, but they're also amazing to throw up on YouTube and then text a link out. And so, you know, parents who, uh, send their kids without phone or whatever, they feel this like sense of relief if like they see their kid. Absolutely. Then the downside is one, one time I had to, uh, remove a clip because a kid was like picking his nose and the mom like, wanted it out. Yeah. Um, and then another time ano a mom was like, I haven't seen my kid in any of the recap bees. Yeah. And I'm trying not to freak out, but like, are they having fun? Like, are they making friends? Like, and I get it, like as a, as a dad myself, you know, now, like I would also want to try and like lay eyes on my kids. So 
Derry Prenkert (32:01):
Totally same. Totally same. Actually Gabe, the pastor at the church that I'm serving with now, he did a meal time at camp and he just said, Okay, who needs to see their kid Facebook Live, , who needs to see their kid? And he just went around and said, funny. And he put up the phone, he said, Tell your mom you're okay. And, and it was like one of the most viewed Yeah. There are a lot of people there, so Yeah. And that is legit. And it's, you gotta be ready for it for that whole world. And, um, it is, that is evidence again, of the different world. And, and as a parent of a high schooler and a middle schooler, I wasn't at the high school camp. I was at the middle school camp. I was watching for my kid. Yeah. 
Derry Prenkert (32:38):
That I didn't quite quite realize. So. 
Nick Clason (32:40):
All right. Last, last thing. Um, how can we, as pastors, people in ministry, what are ways there that you see that we can optimize technology, um, now Cause like the overall mission, right? Of the church mm-hmm.  to make disciples. And Paul used, you know, the thing available to him writing letters at the time to reach churches that he was not near. So what are some ways, just maybe a couple ideas off the top of your head that you have seen effective or ideas that maybe you haven't seen totally fleshed out, but are ruminating inside. Like Yeah. Where we can use what is available to us in technology. I mean, even the fact that I'm sitting in Texas here in northern Indiana and we're having this conversation and we're seeing each other, like, that's an advantage that wasn't available to us pre 2007. Right. And so, uh, what are some of those things maybe that you have seen or have thought about that we can use to our advantage to help kids take steps closer to Jesus? 
Derry Prenkert (33:40):
Yeah. Let me throw you a little bit of a curve on where I might go with this to start only, um, in that I've been a part of large to very large churches mm-hmm. , and you've been a part of larger churches where there's a budget that's available and mass communication through technology. And so our minds might immediately go to Yeah. Podcasts and video streams mm-hmm.  and, uh, you know, Instagram and getting somehow in with you version so you can build up a Bible reading plan. And I Yes. Yeah. 
Nick Clason (34:10):
But I would it if you can 
Derry Prenkert (34:11):
Yeah. I would say pastors and ministers to remember to that this is an incredible one to one ministry tool still mm-hmm. . And so, um, and, and this has gotten especially big to me as I've shifted over into this world now where my primary job that I says God's called me to is just to pastor pastors, especially those that are youth pastors. Well, they're all over the nation. Yeah. And so, um, last night, Sunday night for me, I'm recognizing I was just like, Lord, who are the people right now that might just kind of be in that spot that a word of encouragement or a check-in could go a long way? And there were, there were four texts that were sent out to individuals going, Hey, you're on my mind. How did today go? Or what's going on in your mind? Woke up this morning and like I already told you about, there was one guy that is first day he shifted from the education world to the church world. 
Derry Prenkert (35:03):
Hmm. And so, um, so I, I would just start by saying yes, I mean, as we think about the massive ways to do it, let's not forget that pastoring at its best that's good is a one to one, a one to three relationship mm-hmm. . And so, uh, connecting with our parishioners are people that we're discipling, whoever they might be, uh, through the phone and doing it healthily and thinking through safeguards and all those things are really important, especially for youth pastors. Um, which probably is a whole other episode to talk through at some point. . Yeah. But, um, but to understand like, this is a ministry tool at its core. And so a a properly placed text, phone call, FaceTime, um, like, or comment on a, um, on a, on a post, uh, can is, is ministry, like, is deep ministry and meaningful ministry at times. 
Derry Prenkert (35:53):
Mm-hmm. . Um, That's great. It was interesting Nick, uh, my former youth pastor, uh, my dad died 10, uh, 13 years ago now, and my former youth minister is no longer in youth ministry. And, but it was an incredible influence on my life. Mm-hmm. . And it was about, uh, it was, it was right around eight years after my dad had died, I posted just a memory of him and below in the comment section, my old youth pastor got on and he, all he wrote was, I'm so proud of you Derry. And I read that and I lost it. And, and I talked to him and, and what happened in that moment was like, I realized, uh, can, like, thank you. I miss I miss having my dad, and I'm not, I don't have a dad that can physically say to me, I'm proud of you anymore. 
Derry Prenkert (36:39):
And I'm, I'm like a 36 year old man, like blubbering over my youth pastor telling me he's proud of me. But it's because he, he, in that moment, he ministered to me through a simple comment on a Facebook group mm-hmm.  that also helped me work through some grieving that I was at. I hadn't really just walked through and said, God, I'm kind of ticked, I'm kind of ticked right now because I've lost, like, why did this happen? And, and it helped me kind of break through to a new level. And so, so anyway, like just, I, I, that's the one thing I would just say is as we think through the strategic and the greater stuff, let's not forget this is a incredible tool for the most effective ministry that is relational and personal in nature. That's good. That's good. Um, um, I would say otherwise though too is, um, I have a good friend, John McAllen, Johnny Mack, he did this thing, he started, it was called Echo Ministry. 
Derry Prenkert (37:25):
And the idea was how do you take and create echos of what's happening on the, on the weekend? How do you have the message echo through the rest of the week? And our technology, our cell phones are such a primary tool to make that happen. You said it so well, there are things that we can do now because we have these, um, where it can show up in the moment, in, in different ways, uh, whether it's, uh, uh, a thinking through, uh, devotional journey, like I said, through you version. Mm-hmm. , uh, uh, the youth group that I just was at for the last couple of years, they're doing a thing called sale up Moments every week. They have just one moment that, that where they, they use on social media where they say, Okay, you're scrolling through, but stop, exhale, um, and listen to God allow 'em to speak to you. 
Derry Prenkert (38:16):
You know? And there's a whole acronym to it. I can't remember what the H was good. Yeah. I like that. You know, have a burger, I think was the last, no, I can't remember what the H was, but, um, they, they, they walked through it and, and so using that was, um, was, was a way to do it. So I, I think it's that matter of how can we echo it mm-hmm. . And there's a lot, you know, podcasts can be a part of it. Uh, I started something called Digging Deeper with our main services when I was, uh, at my own church. And, and what we did was every Wednesday I would sit down with whoever was preaching mm-hmm. . And if I, I, I was a part of the teaching time. If I was preaching, somebody else would come in and the first thing we'd say, Hey, hey, what hit the cutting room floor? 
Derry Prenkert (38:53):
What were you not able to get to this weekend that you wish you could have? And people just love that aspect, but then we would pick it part a little bit more mm-hmm. . And so, and it, it's not hard. It's a, you know, get, get a little basic, um, Yeah. Recording set up and you can get it set up pretty easy. Um, and so there's just so many ways, but I would just start with the, like, how can we echo into the week, what happened on the weekend Yep. And use it on a digital format. 
Nick Clason (39:16):
Yeah. No, that's good. I, I also personally think that we don't know yet like, the answer to some of these questions. Yeah. Like, I still think that there's, uh, things yet to be discovered, you know, in front of us. And so I think, uh, if there's any sort of like, challenge for anyone listening, I would just say like, just do something. Um, and you may stumble upon something great. You may find some stuff that's terrible and you need to cut it out. Um, but if you're, if you're always looking that direction, uh, you'll, you'll stumble upon something good that you maybe don't even know, or you maybe didn't, you know, you maybe weren't even able to see it right now when you started it because of a limited technology or budget or whatever. And so just be looking for ways. Cuz like I said, it's less, I think, I personally think it's easy to make digital about being flashy, um, or whatever, looking good to parents or other youth pastors or other people in ministry, whatever. 
Nick Clason (40:15):
But I think it's far less about that for me at least, and it's more about how effective can I be in spreading the message of Jesus with all the tools that he's given to me. Yeah. Like, I'm, I'm alive in 2022 with access to podcast microphones and phones that can take incredible videos and pictures, like mm-hmm. , how am I going to use steward those things to reach the most amount of people, you know, that have an audience to reach. So I think that's, that would be my challenge to whoever's listening is think what Dare said, think through all the things that, with intentionality, Um, and then just be open, you know, to, to utilizing some stuff. 
Derry Prenkert (40:52):
So yeah. You're, you're so right on. We don't have it all figured out. Probably one of my greatest pet peeves in life are, uh, those that are convinced they have it all figured out. Um, Yeah.  and I, I, I can do that at times. And usually when I'm at that point and I'm like, Oh yeah, I know how to do this. Mm-hmm. , that's the moment when I will fall flat on my face. And so, so there's a ton to be learned. There's a ton to be determined I love, or 
Nick Clason (41:14):
That's when a new iPhone comes out, Right. And you're like, Oh, this changed everything. Or Covid hit and this changed everything. So yes. Totally. Good. Yes. I think we're living through that. Well, hey man. Um, anything else off top of your head? You don't have to, but I just wanna make sure you said everything you wanted to say. Didn't leave anything unsaid. 
Derry Prenkert (41:30):
I think the only thing I would maybe end with is in that same vein is, um, it's everywhere. It's so much. Uh, also don't be afraid to not feel like you have to do everything, you know? Um, uh, especially to the minister that's trying to think through how to do effectively. There is a, there is a moment where less is more because your soul needs to rest, you know? Mm-hmm. , if you're finding yourself trying to, uh, late at night when you should be being around your family, invest your family or on your day off going, this is the time while Ill dive into all this digital stuff. Eh, you know what, maybe, maybe that's, uh, not worth it. No, not, maybe it definitely is not worth it. Definitely not worth, There's just, that's the part of like this thing, there's just so much out there. Mm-hmm.  don't, I, I I guess it's like that idea of don't gain the digital world at the cost of your soul. Yeah.  good is, is, is a big thing. And I just, I say that out of a season where I'm just seeing so many of us burn out. Um, and we're burning out in a lot of different ways, but one is because we're just constantly on and we don't hit the off switch. That's 
Nick Clason (42:34):
Good. That's good. Love it, man. Well, hey, thanks again. Uh, you referenced a couple things in here. I'll toss 'em in show notes, like your resource on D ym  so that all tens of our listeners can go get it. There you go. Um, anyway, thanks for hanging out man. And uh, absolutely. We'll chat again. Chat again. Yeah. Awesome. 
Nick Clason (42:52):
Well, wasn't that great, Uh, super thoughtful, super helpful. Um, I hope that you found this interesting and helpful as well. Hey, um, we are online on Twitter at Hybrid Ministry. Would love to have you come hang out, follow us over there. Um, we're still growing, not super active yet, but, uh, we're well on our way. And also everything you need, show notes, links, transcripts, all kinds of stuff. You can find out hybrid ministry.xyz along with a now growing bank of archive and older episodes. So if you're just not stumbling upon us, we'd love to have you go back and check it out. Uh, you can do all of that at hybridministry.xyz (http://www.hybridministry.xyz) Ze. Again, thanks for being with us today and we'll chat next time.
</description>
  <itunes:keywords>Technology, Digital Ministry, Gen Z, Pastors, Students, Ministry,  Youth Ministry, Online Church, Digital Ministry, Millennials</itunes:keywords>
  <content:encoded>
    <![CDATA[<p><strong>SUMMARY</strong><br>
In this episode, Nick sits down with his friend, Derry Prenkert, a 20+ year youth ministry veteran. Derry shares about the monumental shift of the invention of the smart phone. How things were before, and how things have shifted, but most importantly, how we utilize this technology for our benefit and gain to reach more students for the mission of Jesus.</p>

<p>Follow us on Twitter <a href="http://www.twitter.com/hybridministry" rel="nofollow">http://www.twitter.com/hybridministry</a><br>
Find all the resources you need from the podcast <a href="http://www.hybridministry.xyz" rel="nofollow">http://www.hybridministry.xyz</a><br>
Follow Derry online: <br>
-TWITTER: <a href="https://twitter.com/derryprenkert" rel="nofollow">https://twitter.com/derryprenkert</a><br>
-INSTAGRAM: <a href="https://www.instagram.com/derryprenkert/" rel="nofollow">https://www.instagram.com/derryprenkert/</a><br>
-PODCAST: <a href="https://podcasts.apple.com/us/podcast/my-third-decade-in-youth-ministry/id1338273697" rel="nofollow">https://podcasts.apple.com/us/podcast/my-third-decade-in-youth-ministry/id1338273697</a></p>

<p><strong>SHOWNOTES</strong><br>
Steve Job&#39;s introduction of the iPhone: <a href="https://www.youtube.com/watch?v=x7qPAY9JqE4" rel="nofollow">https://www.youtube.com/watch?v=x7qPAY9JqE4</a><br>
Derry&#39;s Parenting Resource: <a href="https://www.downloadyouthministry.com/p/adolescence%2C-technology-and-parenting/training-3996.html" rel="nofollow">https://www.downloadyouthministry.com/p/adolescence%2C-technology-and-parenting/training-3996.html</a><br>
Johnny Mac&#39;s Stuff: <a href="https://yourhouseblend.com/jonnysblend" rel="nofollow">https://yourhouseblend.com/jonnysblend</a></p>

<p><strong>TIMECODES</strong><br>
00:00-03:30 Intro<br>
03:30-10:53 The impact of the invention of the iPhone<br>
10:53-14:30 What happened in ministry after the invention of the iPhone<br>
14:30-23:20 How have you responded since then?<br>
23:20-32:44 When do you ask phones to be put away?<br>
32:44-41:23 How can we utilize technology now to further and advance God&#39;s mission?<br>
41:23-43:38 Outro</p>

<p><strong>TRANSCRIPT</strong><br>
Nick Clason (00:00):<br>
What is up everybody? Welcome to another episode of the Hybrid Ministry podcast. Excited to be with you today. Uh, today we have our very first, uh, guest interview, uh, friend of mine Derry Pinker. He&#39;s located in, um, Amish town, Nape Indiana. Um, right now, uh, he worked at that church for over 20 years, and then he was at another church for just a couple years, super large church in, uh, Kentucky. So, um, excited to bring you Derry&#39;s conversation. Uh, he mentions a couple of different links. He talks about Steve Jobs&#39; keynote, a resource that he has on download youth ministry and echo ministry. I&#39;m gonna include all of those in the show notes, but without any further ado, let&#39;s just hop in so you can get to know Derry. </p>

<p>Nick Clason (00:51):<br>
All right, well, what&#39;s up Derry? Good to have you on the podcast. Welcome, man. </p>

<p>Derry Prenkert (00:56):<br>
Yeah, it&#39;s so good to be with you, Nick. Thanks for having me on. </p>

<p>Nick Clason (00:58):<br>
Yeah. So as we were talking a little bit before I hit record here, you have a podcast or did, or what would you define the, the existence of your podcast? Right Now?</p>

<p>Derry Prenkert (01:11):<br>
The status of my third decade. It is, it has been on the longest hiatus ever. Um, yeah. And it is coming back. Um, it&#39;s tied to this whole world of the shift that I&#39;ve, I&#39;ve made from being in a local church to now serving pastors in the local church. Yeah. And I&#39;m in a season of getting all the groundwork laid for that. I, uh, have every intention, every intention by, uh, early 2023 that it&#39;s gonna launch back out. And there are some, there are actually some things already recorded for it, so, so it hasn&#39;t completely gone away. There, there is, there is a future to it. </p>

<p>Nick Clason (01:46):<br>
That&#39;s good. Cuz it&#39;s still in my podcast catcher, so I&#39;m not unsubscribing from, I just wanna let you know that it&#39;s still there. So, um, but back when I mowed the lawn when I worked two churches ago, I think I heard you, um, talk about like, uh, this really big shift in culture and you noticed that it was, uh, have to do with when the iPhone came into existence. Mm-hmm. <affirmative>, just give us a little bit, like give us your story, how long you&#39;ve been, you know, doing youth ministry, um, and how you have a beneficial perspective of before technology and phones are a part of what we have to navigate and deal with. And then post, and then maybe we can just kind of chat about how we navigate that as, you know, people who are, uh, ministering to people, students, um, who are very much entrenched in this technology, like Lane and world. </p>

<p>Derry Prenkert (02:42):<br>
Yeah, absolutely. So, um, my story is somebody that started in youth ministry at 19 years old. I was just about to turn 20 and I started an internship and that was back in 1996. Mm-hmm. <affirmative>. Yeah, I&#39;m old. Um, and so graduated from high school in 95, start in, in ministry in 96. And so I get 11 years of ministry. Um, and in those 11 years, uh, you know, cell phones, car phones were around when I started <laugh>. Yeah. And cell phones were around when I finished college in 1999. But they were, they roamed the minute you got outside of about 10 miles from your house and you only use them in emergencies. And then, and then it moved into, you know, 2004, 2005, the razor flip. Flum was the coolest thing in the world is texting, kind of entered the picture mm-hmm. <affirmative>. Um, and then, you know, so I, but, but really it was 2007 when Steve Jobs holds up this, this phone. </p>

<p>Derry Prenkert (03:36):<br>
And it&#39;s actually interesting to go back and watch, I don&#39;t know if you&#39;ve ever watched that keynote when he does it. No, I should, but, but he, he, he introduces it and is pretty prophetic, like the level of what he&#39;s talking about where technology is heading. Cause he said this is gonna revolutionize and change. And he says, he says, What would happen if we were to introduce a computer operating system, a phone and a iPod all in one thing. Yeah. And that&#39;s, that&#39;s the heartbeat of what they did. Um, and actually I, I do a technology thing with parents, uh, adolescents, technology and parenting. Mm-hmm. <affirmative>, uh, what I do is, I&#39;ll actually, it&#39;s, it&#39;s a fun little exercise cuz if you think about, you got, most parents of teenagers right now are, are there children of the eighties if they&#39;re really, if they&#39;ve got younger, like their youngest kids are teenagers now, nineties or maybe early two thousands mm-hmm. <affirmative>. And so what I do is I&#39;ll put up on the screen different, like, what was the technology of our time. And so like, you know, in the eighties you got like VCRs and corded phones and, and a Walkman or a giant computer that has a green screen maybe. </p>

<p>Nick Clason (04:41):<br>
Yeah. I found the VCR yesterday in our building, so that was cool, </p>

<p>Derry Prenkert (04:46):<br>
Dude. And, and did you try playing anything? Cause it probably just ate the tape, right? </p>

<p>Nick Clason (04:49):<br>
Yeah, no, I was like, I don&#39;t, I don&#39;t even know if we would ever need this, but, Right. Yeah. Here it </p>

<p>Derry Prenkert (04:53):<br>
Is. Yeah. Yeah. It&#39;s, see the, in the eighties in technology, like everything got fixed by blowing on it. Um, so like the VHS tape wasn&#39;t working. You blew on it. The, the Nintendo cartridge. Yep. You blew in that and then blew in the box. Mm-hmm. <affirmative>. So that was, you know, eighties in the nineties, you have cell phones come, you got the Discman mm-hmm. <affirmative> that I remember. I would, as the nineties I would run or exercise with a discman, but I had to be careful not to run too hard because the CD would skip Yeah. </p>

<p>Nick Clason (05:17):<br>
As I skipping. I </p>

<p>Derry Prenkert (05:18):<br>
Remember that. Yeah. Yeah. Um, and then, you know, early two thousands social media in MySpace shows up. Yep. But, you know, garins show up, Uhhuh, um, digital cameras are a big deal in another 2000 flat screen TVs. Right. So we walk through these different, different moments and I say in 2007, Steve Jobs holds up this, this little device. And everything I just said was around in those different decades now lives inside this single device. Mm. Interesting. It is your video games. It is your music, you know, it&#39;s your disc man, it&#39;s your VCR or your DVD player. It is your </p>

<p>Nick Clason (05:53):<br>
Computer, your calendar. Yeah. </p>

<p>Derry Prenkert (05:55):<br>
Yeah. It&#39;s everything. It&#39;s all there. And, and so for parents, it&#39;s just saying like, recognize how significant this shift is. And so for those of us in ministry, if we are in that age, it&#39;s important to recognize that for those of us that are, I I, a lot of youth pastors are maybe a little, um, younger than the parents that they have. Right. Remember, like, these are the parents you&#39;re working with that, that this shift has happened. It might be a little more native to you as a youth pastor if you&#39;re in your, your mid to early twenties mm-hmm. <affirmative>. But it&#39;s foreign. It&#39;s, it&#39;s, it&#39;s so different and, and it&#39;s, it&#39;s changed so much. Um, the two things to kind of say, when I look at youth culture, cuz that&#39;s where I spent a lot of my time Yeah. That I would say are huge, is, uh, one youth group in church. </p>

<p>Derry Prenkert (06:40):<br>
I was at a church that ha drew from multiple high schools. And pre 2007, we were the place to go to connect with friends. Hmm. Um, now we saw God move and we were, we were, we were unapologetic that that wasn&#39;t the, that wasn&#39;t the primary point. The primary point was to encounter a relationship with Jesus, to understand your call, to be a part of this kingdom work. But the appeal for my kids, I&#39;m gonna drop names that nobody knows from Wawa c high school at Northwood High School. Mm-hmm. <affirmative> and Goshan High School. Someone knows each other. Yeah. Yeah. Right. Yeah. Um, uh, they can meet weekly at our place. Right. Uh, now with the institution of not only, you know, the, just the move of the cell phone with texting, but then once the iPhone came in, it wasn&#39;t just you, you could, you didn&#39;t have to go there to meet a place you could actually interact face to face, you know, through FaceTime, through, through, um, whatever it might be. </p>

<p>Derry Prenkert (07:33):<br>
Google Meet all do different stuff. You could, you could do that over the phone. So it became less important. The other thing that&#39;s super intriguing is, I don&#39;t know about Eich, but the greatest day of my life, uh, as a teenager was when I turned 16 in one month in my town, because that was the day I could get my driver&#39;s license. Yeah. And by getting my driver&#39;s license, that meant a whole new, uh, level of freedom, empowerment, and ownership. Like that driver&#39;s license was my ticket to independence. Yeah. I&#39;ve noticed, um, a major change. I can&#39;t believe how many kids I interact with that are like 16, 17 and, you know, we&#39;re doing an event. They&#39;re like, Hey, can I get a ride? I&#39;m like, You don&#39;t have your license yet. Yeah. No. And, and, and, and I I don&#39;t have like the scientific proof to this, just the conversation. </p>

<p>Derry Prenkert (08:25):<br>
Sure. It&#39;s, they&#39;re like, Why would I, why would I need it? Well, yeah, the big shift came like that that license was my way to get to my friends. Mm-hmm. <affirmative> and my community. Now, this, this thing that we can hold in our hands is our ticket to interact. And so, so like one of the, I guess like the big implication that I would throw out that is huge is it it has radically transformed our connectivity mm-hmm. <affirmative>, um, even with the people right next to us. Yeah. Um, so I mean, so many other thoughts, but there&#39;s, those are just a couple things like that we recognize. Another way I say it is like we basically now are carrying around super computers in our pockets. Yeah. That, uh, it&#39;s, they are that we&#39;re, we have, we have excessive, uh, access to information. We are, we are constantly connected. Um, and it&#39;s like invasive, you know, it&#39;s not like it&#39;s, when&#39;s the last time I I I, you can answer this or the people are listening, When&#39;s the last time you actually turned off powered down your phone </p>

<p>Nick Clason (09:26):<br>
On your own? Well, mine&#39;s new, so never </p>

<p>Derry Prenkert (09:29):<br>
Yeah. <laugh>. </p>

<p>Nick Clason (09:30):<br>
Right, </p>

<p>Derry Prenkert (09:30):<br>
Right. And it&#39;s, it&#39;s like impossible to, like, they&#39;ve made it so it&#39;s hard to do. And so it&#39;s always there. Now, now I might sound like I&#39;m interesting. Yeah. I&#39;m negative on this. I do mourn more in some things because I&#39;m old and I&#39;m an old guy sitting saying, Get off my lawn kids. You know, a little bit. But, um, but those are some of the things that I think are big that have changed. And so, so just the way we go about ministry has to change with it. It is in my mind, we measure time on before and after like, events that come to mind in youth ministry world, most youth pastors that were around before Columbine mm-hmm. <affirmative> and after Columbine, they know it changed the way you had to handle liabilities and safety </p>

<p>Nick Clason (10:10):<br>
Measures. Yeah. </p>

<p>Derry Prenkert (10:11):<br>
Mm-hmm. <affirmative> pre nine 11. Post nine 11 as a, as a culture, our life shifted on how we view, uh, things pre covid, post covid. We&#39;re still learning that all. Yeah. I still could make the argument pre iPhone and post iPhone, pre smartphone and post iPhone could be, could be the most significant watershed cultural moment that we&#39;ve experienced in the LA since World War ii. Yeah. </p>

<p>Nick Clason (10:35):<br>
I don&#39;t, one of, one of like, I, one of the guys I listen to a lot, his name, you know, Brady Shear mm-hmm. <affirmative>, he talks about this being the biggest communication shift that we&#39;ve seen in 500 years. So he&#39;s referencing that being the printing press. Yeah. And now with all this digital stuff. So that&#39;s a great call. Let&#39;s go like, let&#39;s go there a little bit. You said, um, pre iPhone people would gather from multiple high schools to your church. Did you notice that stopping, um, after, did you notice attendance shifting or did you just notice that still happens but there&#39;s, there&#39;s now just an iPhone in everyone&#39;s pocket and that&#39;s changing how they&#39;re interacting. But things are still, still sort of the same. Like, what would you say was, uh, like a, an actual effect, right? Yeah. Of that attendance thing you&#39;re talking about. </p>

<p>Derry Prenkert (11:25):<br>
This is not scientific at all. It&#39;s very guttural and it&#39;s nature. Uh, and it&#39;s my experience, I would say it didn&#39;t, for some it stopped. But I would say the bigger thing is it got more sporadic. In fact, you we&#39;re just talking, I don&#39;t know, it would be fascinating. You know, they talk about how people are coming to church less often Right. Than they used to. That a regular attendant is, attender is considered once every month or once every three weeks. Right? Yep. I wonder how that correlates to the institution of like the, the actual cell phone and smartphone because Yeah, because that was the thing. Like pre pre smartphone, um, even kids from the same school, there was the chance to just, you know, we&#39;re not just going through in passing periods. We&#39;re gonna have a small group time. We&#39;re gonna have a pre hangout post hangout mm-hmm. </p>

<p>Derry Prenkert (12:09):<br>
<affirmative> once a week. This is my guaranteed time. I&#39;m gonna get time with my friends. Yeah. Um, and so it got more sporadic. Yeah. Uh, definitely. And, and that could be in part because they could have the community outside of the youth group. Um, but it still, that&#39;s why I would, I would still be a firm believer. There is a limitation to what you can accomplish over digital. I think anybody that truly had to walk through the PA pandemic and live completely on a screen would a hundred percent agree with me. You can&#39;t replace, um, interpersonal in person reaction Totally. With digital. But you can find more connection or, or you can find connection in the gaps through that. And so I think it got more, um, more sporadic, uh, in nature. And yes, they are showing up with them. And I mean, man, whew, how many conversations do I have? </p>

<p>Derry Prenkert (12:58):<br>
I had with parents and leaders on, We gotta, we gotta, we gotta like force kids to turn these off or tell &#39;em they can&#39;t have &#39;em at all. And then, and then the issue of parents talking about what age do I give my kid a phone? When do I not? Because not only are they carrying it around, I mean, it&#39;s just, it&#39;s just there. And so the amount of attention that was going down to it when they were around that, that I&#39;d say kinda really hit in the two, like 2014 15 phrase when everybody got one. Mm-hmm. <affirmative>, uh, everybody had one. </p>

<p>Nick Clason (13:28):<br>
Yeah. Yeah. I mean, like, even my kids in first grade and his teacher sended stuff on his like e backpack and then his like e folder and he has like iPad time. Like, so my sort of thing is, while you may lament the loss of some of what was prefo and pre-technology, um, it&#39;s not going anywhere. And so, you know, cuz I, I&#39;m with you sometimes I have leaders who are like, We just need to get rid of the phones, take &#39;em away from the kids. Like make sure that they, you know, only use paper bibles and that, you know, it&#39;s, it&#39;s wrong to read God&#39;s word on a screen type of thing. And that&#39;s, that&#39;s a high preference maybe mm-hmm. <affirmative>. And there may be some validity to some of those things, but the fact of the matter is like, why, You know, my argument is why are we discouraging a kid from reading the Bible if it&#39;s super accessible to them and in their pocket 24 hours a day? </p>

<p>Nick Clason (14:25):<br>
Um, you know, so, So what have you noticed or what are some of the things that you&#39;ve done realizing like, we can&#39;t, we can&#39;t get ourselves away from these. They are everywhere. They&#39;re on all the time. They are our everything. Our day planner, our calendar and our social life in a lot of ways. You know, like what are some of the things that you&#39;ve, you&#39;ve tried to embrace as a youth pastor, um, to maybe leverage them or lean into them and then maybe what are some of the times that you&#39;ve discouraged use of them? Because you&#39;re like the, the, you know, the re the result of what&#39;s gonna happen here physically is gonna be greater than what is happening if you&#39;re on your </p>

<p>Derry Prenkert (15:02):<br>
Phone. Yeah. It&#39;s great. Um, in the thing I do with parents, which total shameless plug, it&#39;s actually on D ym, you get it, download Youth Mystery </p>

<p>Nick Clason (15:12):<br>
And then you have an extra $4 in your pocket. Yeah, yeah, </p>

<p>Derry Prenkert (15:15):<br>
Yeah. From that roof. Yeah. It&#39;s called Adolescents Parenting and Technology. I use an illustration. I, and I, it&#39;s an illustration that, that hit me is our phones are a knife, um, and a knife, uh, can serve many purposes. Uh, a knife is, can be used to spread butter. It can be used to whittle wood to make, uh, amazing things. It can be, it can be, uh, used to, you know, cut through things that are hard to cut through. It also can be used to kill people. Um, it&#39;s really about what is happening with the person that has it in their hands. And a part of that is what&#39;s their intentions as well as what&#39;s their awareness of a knife. You know, I&#39;ve got, you&#39;ve got younger kids. Mm-hmm. <affirmative>, I had a six year old that early on, he just got us obsessed with our steak knives when he was three or four. </p>

<p>Derry Prenkert (16:03):<br>
And we had to like, put those things up high cuz he just, he didn&#39;t understand the danger involving those knives. Right. Um, and, and so, uh, so with that, like, with that illustration in mind and looking at it that way, I, I look at this thing, a knife is really, for the most part neutral. Unless it&#39;s this crazy butcher knife that is, for the most part, a knife is neutral. It&#39;s what you&#39;re doing with it in your hands. So then it becomes about making sure to check your motives as well as prepare the person that has it in their hands to use it in the right way and to know how to use it in the right way. And, um, I think in that, like, especially if we&#39;re talking to ministers and I, I would put this across the board, in fact mm-hmm. <affirmative>, I would argue that senior pastors teaching pastors should be coaching, uh, 50, 60 year olds how to utilize their phones wisely, even more so than those that are just growing up with it, a native part of their life. </p>

<p>Derry Prenkert (17:03):<br>
Hmm. Um, cuz I don&#39;t see a lot of students, uh, just making a fool of themselves on how they treat people on, on social media is, uh, as much as I see adults, uh, in what they&#39;re saying and everything else. So, so the, it&#39;s across the board. Like we have a responsibility to look at what does scripture say about, especially from a discipleship aspect of how we are to love our neighbors ourselves, and then how does it play out on this thing, you know? Mm-hmm. <affirmative>. So, so that would be, that would be a thing. So, um, so that&#39;s just, sorry, little rant there, but the knife and, and, and we, we have a responsibility to show them. Uh, I am a big fan Nick, of just intentionality in ministry overall. I think a lot of pastors, uh, I&#39;m, I&#39;m dedicating really, I feel like the second, second half of my life is I just want youth pastors and any pastors to be healthy in ministry. </p>

<p>Derry Prenkert (17:53):<br>
And a big part of that is guarding your own heart. Um, another part is just thinking clearly and strategically in Christ&#39;s focus and inten and intentionality in what you&#39;re doing is a big part of that. Um, and so I would, I would argue that anybody that is in charge of a program, uh, a ministry, uh, any regular ministry gathering, there should be a side to say, Okay, what&#39;s our philosophy in how phones play into this? Mm-hmm. <affirmative>. And it can take up a lot of different forms. Yeah. One is what&#39;s our, so we&#39;re gonna be teaching this series, How&#39;s it showing up on their phones? Mm-hmm. <affirmative>, are we gonna do digital notes that they can look at while they&#39;re in the room? Are we going to do follow up stuff through social media that&#39;s gonna create interaction? Um, you&#39;ve done some great stuff on the importance of don&#39;t just use your social media of as a, as a billboard that uses this interactive place. </p>

<p>Derry Prenkert (18:47):<br>
You know, thinking through those things. Mm-hmm. <affirmative>, um, how are we going to actually handle the phones inside the space? What are, are, are, uh, uh, to what, what do we need to take into account if a middle school, I, I&#39;m helping out in middle school right now, and I&#39;m at a pretty conservative community mm-hmm. <affirmative> where I&#39;d say it&#39;s six through eight grade, I would say no more than half the kids are, are actually walking in with smartphones. Now I know some would go, That&#39;s ridiculous. Well, that&#39;s my community. Sure. So I need to be thinking through, um, that I, I have to have a path for the non phone user. Right. But also I need to be thinking through for the phone user to begin to show them now. Like, Hey, if you&#39;re gonna follow Jesus, that plays out in this thing. Yeah. </p>

<p>Derry Prenkert (19:28):<br>
So how do we do that? So what, what am I teaching? You know, when I get to the practical steps of my teaching, how am I intentionally saying, Hey, this is how this plays out on your phone. You know, that can be a part of it. Um, and then, and then I think, uh, there&#39;s just the overall, uh, idea of, I, I have kind of these categories I think through that I want to try to do inside the programming. And this is very youth ministry specific. I want to have times where, uh, where they have it and it&#39;s on, but they&#39;re encouraged to put it to, to the side mm-hmm. <affirmative> and not access it at all. Because, because we need to be able to do that in real life at times. Mm-hmm. <affirmative>, you know mm-hmm. <affirmative>. And so small groups, a lot of times, I don&#39;t know if you have this some, sometimes they&#39;ll do like the basket or, or, or things to say, Hey, it&#39;s here. </p>

<p>Derry Prenkert (20:14):<br>
Or just even stack them in the middle of the room like, it&#39;s here, but we&#39;re not gonna use Oh yeah. Use that right now. Yeah. And, um, or it&#39;s just even a, Hey, let&#39;s put this in our pockets. Just hang tight with me for a little bit. Um, then there&#39;s then there&#39;s times where it&#39;s like off or not there at all. And we can talk about that one a little bit more. Probably it&#39;d be a good one of, of, Hey, this is a no cell phone situation. Yeah. I think that&#39;s very debatable on how much we&#39;re often, but there&#39;s times where it&#39;s important to just, I mean, uh, solitude, simplicity, um, making sure that we&#39;re not controlled by things all apart of following Jesus. But then most importantly is we&#39;re gonna have times where we use this thing in a redemptive manner. Yeah. Um, we&#39;re gonna find ways. </p>

<p>Derry Prenkert (20:57):<br>
So, so we are closing out and we&#39;ve talked about, uh, the importance of praying for others and what ha you know, maybe we&#39;re doing a series on prayer and it&#39;s about praying for others. And, and what we say is, Okay, here&#39;s what we&#39;re gonna do right now. If you have a phone, I want you to pull it out and I&#39;m just gonna ask the Lord to speak to us, to give you a name right now as somebody you could pray for. Hmm. And, and now I want you to pull out your phone and I want you to text them, not not, not text them that you are praying for them, actually text out what your prayer for them is. Hmm. Or when you walk out the room tonight, I want you to use that little voice memo thing. I did this this morning. Uh, I got a friend who just started first day in ministry today. I, I did a voice memo to him that was just solely my prayer and that was it. Like, here&#39;s my prayer for you today as you started on ministry. Yeah. That&#39;s cool. So, so finding ways to use it, redemptively. So again, I kind of went different, but use it redemptively. Find ways to put it to the side, find ways to turn it off or not have it there at all. And do all of that intentionally. </p>

<p>Nick Clason (21:51):<br>
Yeah. I mean, a lot, a lot of what we say on here is that digital and physical, uh, both are important, but they&#39;re both categorically different. And so that&#39;s why I do think there is value in things that are strictly physical only. I think, like you said, we learned a lot of things about ourselves and people during covid when what was physical could not be completely replicated digitally. Yeah. Um, and vice versa. Right. And that&#39;s, that&#39;s the thing too, is like, I think the vice versa piece is like, there are some digital things that are digital only, like mm-hmm. <affirmative> me. Like you can do message recaps and, and things like that where you&#39;re calling back to what you did, um, throughout the week. Like on things like social media where people are not physically gathering in your room on a Tuesday morning, or they can be reading a u version plan on their own when they wake up on Thursday afternoon, you know, at lunch, whatever. </p>

<p>Nick Clason (22:46):<br>
So mm-hmm. <affirmative>, that&#39;s, that&#39;s this whole idea of hybrid is it&#39;s, there is room for, for physical only. And there&#39;s also space, I think for digital. And that&#39;s part of the thing is we&#39;ve, and I think a lot of churches are kind of running up into this, is they&#39;re, uh, Hey, you&#39;re, you&#39;re a youth pastor so you have to do all of it. Mm-hmm. <affirmative>, it&#39;s like these are two completely like different lanes. And so there&#39;s, I mean, there&#39;s staffing conversations and budget conversations I think like around all these things that are gonna be coming, coming down the pike at, at churches, so mm-hmm. <affirmative>, what would you say are times, um, maybe where you would, you would say, Hey, let&#39;s put phones away all together. Maybe talk about like camp situation Sure. Or, or retreats or whatever. Yeah. I&#39;m sure that&#39;s probably one of the, the main ones that comes to people&#39;s minds. </p>

<p>Derry Prenkert (23:32):<br>
Yeah. Yeah. Nick, you and I are a part of different youth ministry communities. Um, Facebook groups are a wonderful mess at times. <laugh>. And one of the, one of the hot topics amongst many other things is when this gets asked of, Hey, what&#39;s your policy on cell phones? And it&#39;s interesting. It&#39;s like just hot takes start firing all over the place. Right. So, um, I was a part of one church for 23 years mm-hmm. <affirmative>, and I was a part of another church for 2.3 years. That&#39;s my little joke, uhha. But, um, <laugh>, uh, in the one church that I was at for 23 years that I also grew up where technology was unfolded. And we, we had a hard and fast rule that really any trip that we did, we started with the idea of no cell phones would be allowed. And it was because we had a high emphasis on interactivity and, and, and it, cell phones weren&#39;t around when we set the rule. </p>

<p>Derry Prenkert (24:24):<br>
It was, you can&#39;t bring your walkmans, your discmans your game boys because we&#39;re here to interact with each other. And the minute you look down on that thing, you&#39;re not there. So that just kind of lended itself over to cell phones and everything else. Mm-hmm. <affirmative>. And so, um, so any camp retreat, anything like that, we just, we put a pretty hard and fast rule with the one except perception being our senior retreat that we do with grads. We&#39;d say, Hey, you can bring it. It was almost like this. Oh, you&#39;re old enough now. I, I don&#39;t know that I liked the motives in it, um, <laugh> in, in it all. So, but then I went to, uh, another church where it was like, you can have them all the time mm-hmm. <affirmative>. Um, which, and the interesting thing I saw was effective ministry was taking place in both situations. </p>

<p>Derry Prenkert (25:09):<br>
Um, but we hadn&#39;t really stopped and re strategized in my 23 year church to say, Hey, we&#39;re kind of, we kind of just stumbled into this, but these things are so much a part of his life. So we need to understand when we ask a kid to leave theirself at home, we&#39;re asking them to leave their most prized valuable mm-hmm. <affirmative>, um, possession mm-hmm. <affirmative> at home. Um, and then at the other church it was like, it&#39;s all there. But where we really said, Hey, how are we, are we, are we assessing how we&#39;re we&#39;re using these? And so I don&#39;t, I don&#39;t come from the mindset that says definitely no. Or definitely yes. As much as, again, back to that word, intentionality. Yeah. Um, have a plan. Yeah. Talk about it. So, so where we really landed, where at the church I was just at, was, um, if the event is going to be primarily focused on those that don&#39;t know Jesus coming into the situation, we&#39;re gonna be very hesitant to say he phones. </p>

<p>Derry Prenkert (26:06):<br>
Yeah. Because they&#39;re not gonna get the idea of it. If the event is, is high, um, service based, um, intentional discipleship mm-hmm. <affirmative> and deepening, we&#39;re gonna stop and say, Hey, you know what, let&#39;s, this might be a time, Yeah. Let&#39;s evaluate this, where we&#39;re gonna maybe more lean toward this is a no-go, but then we&#39;re gonna say, here&#39;s why it&#39;s a no-go. If it&#39;s heavy discipleship, it&#39;s gonna say, this is gonna be a significant time. Where the primary things we&#39;re gonna do is we&#39;re gonna focus in on your connection with God and your connection with others, and we&#39;re gonna challenge you to find ways to do that outside of the technical technological world. Can you do that inside the technological world? Absolutely. But we see the value of a break. Um, and so that&#39;s kind of where we landed. Uh, but I mean the, the, I&#39;m back, I&#39;m back around the church that I was at for 23 years, though a lot of the rules are still in place that if it&#39;s a trip or retreat, it&#39;s no go. The interesting thing is, um, parents hated a whole lot more than students did. </p>

<p>Nick Clason (27:03):<br>
Yeah. Now they were the one were noticing that too. Yep. </p>

<p>Derry Prenkert (27:05):<br>
Yeah. If you, I would argue you wanna try to institute a no cell phone rule and you don&#39;t have it, it&#39;s gonna be really hard and it may not be worth the fight and it won&#39;t be because the kids, it&#39;s gonna be the parents. Parents are be, How do I get a hold of Johnny? Yeah. And, you know, in whatever case. Um, but, but when we take seniors on the retreat, when we were taking them, you know, and we&#39;d allow to have phones, it just naturally had come up in conversations. They would go, Wait, are you gonna start allowing this for other kids on your, on, on campus? Like, we didn&#39;t have. And and I&#39;m like, and, and I&#39;d get into the conversation with &#39;em like, Oh, are you ticked because you had to suffer through not having &#39;em. Yeah. And you&#39;re, and you wanna make sure they get punished like you did. </p>

<p>Derry Prenkert (27:42):<br>
And the seniors would be like, No, no. Like, I&#39;d love that. We didn&#39;t have &#39;em. Yeah. I, I I actually would come back from camp. So grateful that you really pushed that on us for that time. Mm-hmm. <affirmative>. Now, is that right or wrong? No, I, I like, does that mean that you absolutely shouldn&#39;t do it? No, but it was just, it&#39;s an interesting aspect to it all. So again, long, long talking to just say it&#39;s about intentionality, it&#39;s about thinking through why would we want to do this? Mm-hmm. <affirmative> and then, and then making sure to communicate to those that are participating. And if it&#39;s in youth ministry, the parents of saying here&#39;s why. Yeah. Um, and then being ready for a fight, if you wanna say No phones. Cause it&#39;s, it&#39;s a challenge. </p>

<p>Nick Clason (28:20):<br>
Yeah. That, No, that&#39;s really good. And again, right, like there&#39;s things that only physical can accomplish and there&#39;s things that only digital can accomplish. And I think an experience like a camp or whatever, there is a lot of connection that needs to take place. And most students, and you know, back to what you said earlier, people in church like don&#39;t know how to live in a world where it&#39;s just that where their phone isn&#39;t constantly dinging or lighting up or vying for their attention. And so I, I too have noticed in those types of environments where students, people are like grateful and thankful or say, man, like I&#39;m, I haven&#39;t even like, wanted my phone. They&#39;re kinda surprised by it. You know, that that&#39;s, that&#39;s kind of the case. So Yeah. It&#39;s so </p>

<p>Derry Prenkert (29:05):<br>
Interesting. Can I give two practical, just real practical tips if you choose to do no phones, especially if you&#39;re a youth pastor. Yeah, yeah. Um, one is bring in a, at at least one, maybe multiple people who&#39;s their sole job is to capture photos and videos of the experience mm-hmm. <affirmative>. And at the beginning of the experience, make sure that the students know who that person is, because one of the things you&#39;re asking them to sacrifice is </p>

<p>Nick Clason (29:28):<br>
Capturing, capturing </p>

<p>Derry Prenkert (29:30):<br>
The memories </p>

<p>Nick Clason (29:30):<br>
Of </p>

<p>Derry Prenkert (29:31):<br>
It all. And that&#39;s bigger than ever, right? Yeah. Because they can do that. And so making sure that that&#39;s there, and then making all those photos and videos available as soon as you possibly can. Um, and I, I noticed that, um, the, a camp I was at this summer there, the photographer was actually uploading those, um, to their social media platform, like with a link while the camp was there, even though the kids didn&#39;t have phones, so that as soon as they got home within like one hour, the kids were like posting their, you know, their real, their reels that recaps, like that&#39;s good. Building up all the stuff on the, That&#39;s really good. So I think that&#39;s a big one. And then two is think through your strategic feedback loop to parents. The parent freakout is, I don&#39;t, I, how do I know? Well mm-hmm. </p>

<p>Derry Prenkert (30:14):<br>
<affirmative>, if you have a, a way of saying, Hey, here&#39;s, here&#39;s where you can go, um, whether it&#39;s a Facebook page or group, or if it&#39;s your Instagram, or if it&#39;s even like a, a remind, uh, setup or whatever, texting, like, here&#39;s where it&#39;s at. We found that Facebook lives where you could at a camp mm-hmm. <affirmative>, um, actually doing a, Hey, I&#39;m gonna, I&#39;m gonna go live at this time. I&#39;m actually gonna give you a little glimpse into the session just for a short bit so you can just see what&#39;s going on and then come back and update you. And the beauty of a Facebook Live, every parent is still on Facebook, uh, for the most part. So they, they, they&#39;re there and so they can jump on live and then you can let it sit there. So, um, but those two things will, will go a long way in helping the resistance you might get. Um, when it comes to the no phone </p>

<p>Nick Clason (31:00):<br>
Rule. Yeah. We, we, we do, we&#39;ve done like a photographer and my, my favorite, and it always depends on like if the church or I have the budget to pull this off, but like get a videographer as well, or the same person, um, and have them do a daily, like, recap video. Those are great for opening your like sessions, but they&#39;re also amazing to throw up on YouTube and then text a link out. And so, you know, parents who, uh, send their kids without phone or whatever, they feel this like sense of relief if like they see their kid. Absolutely. Then the downside is one, one time I had to, uh, remove a clip because a kid was like picking his nose and the mom like, wanted it out. Yeah. Um, and then another time ano a mom was like, I haven&#39;t seen my kid in any of the recap bees. Yeah. And I&#39;m trying not to freak out, but like, are they having fun? Like, are they making friends? Like, and I get it, like as a, as a dad myself, you know, now, like I would also want to try and like lay eyes on my kids. So </p>

<p>Derry Prenkert (32:01):<br>
Totally same. Totally same. Actually Gabe, the pastor at the church that I&#39;m serving with now, he did a meal time at camp and he just said, Okay, who needs to see their kid Facebook Live, <laugh>, who needs to see their kid? And he just went around and said, funny. And he put up the phone, he said, Tell your mom you&#39;re okay. And, and it was like one of the most viewed Yeah. There are a lot of people there, so Yeah. And that is legit. And it&#39;s, you gotta be ready for it for that whole world. And, um, it is, that is evidence again, of the different world. And, and as a parent of a high schooler and a middle schooler, I wasn&#39;t at the high school camp. I was at the middle school camp. I was watching for my kid. Yeah. </p>

<p>Derry Prenkert (32:38):<br>
That I didn&#39;t quite quite realize. So. </p>

<p>Nick Clason (32:40):<br>
All right. Last, last thing. Um, how can we, as pastors, people in ministry, what are ways there that you see that we can optimize technology, um, now Cause like the overall mission, right? Of the church mm-hmm. <affirmative> to make disciples. And Paul used, you know, the thing available to him writing letters at the time to reach churches that he was not near. So what are some ways, just maybe a couple ideas off the top of your head that you have seen effective or ideas that maybe you haven&#39;t seen totally fleshed out, but are ruminating inside. Like Yeah. Where we can use what is available to us in technology. I mean, even the fact that I&#39;m sitting in Texas here in northern Indiana and we&#39;re having this conversation and we&#39;re seeing each other, like, that&#39;s an advantage that wasn&#39;t available to us pre 2007. Right. And so, uh, what are some of those things maybe that you have seen or have thought about that we can use to our advantage to help kids take steps closer to Jesus? </p>

<p>Derry Prenkert (33:40):<br>
Yeah. Let me throw you a little bit of a curve on where I might go with this to start only, um, in that I&#39;ve been a part of large to very large churches mm-hmm. <affirmative>, and you&#39;ve been a part of larger churches where there&#39;s a budget that&#39;s available and mass communication through technology. And so our minds might immediately go to Yeah. Podcasts and video streams mm-hmm. <affirmative> and, uh, you know, Instagram and getting somehow in with you version so you can build up a Bible reading plan. And I Yes. Yeah. </p>

<p>Nick Clason (34:10):<br>
But I would it if you can </p>

<p>Derry Prenkert (34:11):<br>
Yeah. I would say pastors and ministers to remember to that this is an incredible one to one ministry tool still mm-hmm. <affirmative>. And so, um, and, and this has gotten especially big to me as I&#39;ve shifted over into this world now where my primary job that I says God&#39;s called me to is just to pastor pastors, especially those that are youth pastors. Well, they&#39;re all over the nation. Yeah. And so, um, last night, Sunday night for me, I&#39;m recognizing I was just like, Lord, who are the people right now that might just kind of be in that spot that a word of encouragement or a check-in could go a long way? And there were, there were four texts that were sent out to individuals going, Hey, you&#39;re on my mind. How did today go? Or what&#39;s going on in your mind? Woke up this morning and like I already told you about, there was one guy that is first day he shifted from the education world to the church world. </p>

<p>Derry Prenkert (35:03):<br>
Hmm. And so, um, so I, I would just start by saying yes, I mean, as we think about the massive ways to do it, let&#39;s not forget that pastoring at its best that&#39;s good is a one to one, a one to three relationship mm-hmm. <affirmative>. And so, uh, connecting with our parishioners are people that we&#39;re discipling, whoever they might be, uh, through the phone and doing it healthily and thinking through safeguards and all those things are really important, especially for youth pastors. Um, which probably is a whole other episode to talk through at some point. <laugh>. Yeah. But, um, but to understand like, this is a ministry tool at its core. And so a a properly placed text, phone call, FaceTime, um, like, or comment on a, um, on a, on a post, uh, can is, is ministry, like, is deep ministry and meaningful ministry at times. </p>

<p>Derry Prenkert (35:53):<br>
Mm-hmm. <affirmative>. Um, That&#39;s great. It was interesting Nick, uh, my former youth pastor, uh, my dad died 10, uh, 13 years ago now, and my former youth minister is no longer in youth ministry. And, but it was an incredible influence on my life. Mm-hmm. <affirmative>. And it was about, uh, it was, it was right around eight years after my dad had died, I posted just a memory of him and below in the comment section, my old youth pastor got on and he, all he wrote was, I&#39;m so proud of you Derry. And I read that and I lost it. And, and I talked to him and, and what happened in that moment was like, I realized, uh, can, like, thank you. I miss I miss having my dad, and I&#39;m not, I don&#39;t have a dad that can physically say to me, I&#39;m proud of you anymore. </p>

<p>Derry Prenkert (36:39):<br>
And I&#39;m, I&#39;m like a 36 year old man, like blubbering over my youth pastor telling me he&#39;s proud of me. But it&#39;s because he, he, in that moment, he ministered to me through a simple comment on a Facebook group mm-hmm. <affirmative> that also helped me work through some grieving that I was at. I hadn&#39;t really just walked through and said, God, I&#39;m kind of ticked, I&#39;m kind of ticked right now because I&#39;ve lost, like, why did this happen? And, and it helped me kind of break through to a new level. And so, so anyway, like just, I, I, that&#39;s the one thing I would just say is as we think through the strategic and the greater stuff, let&#39;s not forget this is a incredible tool for the most effective ministry that is relational and personal in nature. That&#39;s good. That&#39;s good. Um, um, I would say otherwise though too is, um, I have a good friend, John McAllen, Johnny Mack, he did this thing, he started, it was called Echo Ministry. </p>

<p>Derry Prenkert (37:25):<br>
And the idea was how do you take and create echos of what&#39;s happening on the, on the weekend? How do you have the message echo through the rest of the week? And our technology, our cell phones are such a primary tool to make that happen. You said it so well, there are things that we can do now because we have these, um, where it can show up in the moment, in, in different ways, uh, whether it&#39;s, uh, uh, a thinking through, uh, devotional journey, like I said, through you version. Mm-hmm. <affirmative>, uh, uh, the youth group that I just was at for the last couple of years, they&#39;re doing a thing called sale up Moments every week. They have just one moment that, that where they, they use on social media where they say, Okay, you&#39;re scrolling through, but stop, exhale, um, and listen to God allow &#39;em to speak to you. </p>

<p>Derry Prenkert (38:16):<br>
You know? And there&#39;s a whole acronym to it. I can&#39;t remember what the H was good. Yeah. I like that. You know, have a burger, I think was the last, no, I can&#39;t remember what the H was, but, um, they, they, they walked through it and, and so using that was, um, was, was a way to do it. So I, I think it&#39;s that matter of how can we echo it mm-hmm. <affirmative>. And there&#39;s a lot, you know, podcasts can be a part of it. Uh, I started something called Digging Deeper with our main services when I was, uh, at my own church. And, and what we did was every Wednesday I would sit down with whoever was preaching mm-hmm. <affirmative>. And if I, I, I was a part of the teaching time. If I was preaching, somebody else would come in and the first thing we&#39;d say, Hey, hey, what hit the cutting room floor? </p>

<p>Derry Prenkert (38:53):<br>
What were you not able to get to this weekend that you wish you could have? And people just love that aspect, but then we would pick it part a little bit more mm-hmm. <affirmative>. And so, and it, it&#39;s not hard. It&#39;s a, you know, get, get a little basic, um, Yeah. Recording set up and you can get it set up pretty easy. Um, and so there&#39;s just so many ways, but I would just start with the, like, how can we echo into the week, what happened on the weekend Yep. And use it on a digital format. </p>

<p>Nick Clason (39:16):<br>
Yeah. No, that&#39;s good. I, I also personally think that we don&#39;t know yet like, the answer to some of these questions. Yeah. Like, I still think that there&#39;s, uh, things yet to be discovered, you know, in front of us. And so I think, uh, if there&#39;s any sort of like, challenge for anyone listening, I would just say like, just do something. Um, and you may stumble upon something great. You may find some stuff that&#39;s terrible and you need to cut it out. Um, but if you&#39;re, if you&#39;re always looking that direction, uh, you&#39;ll, you&#39;ll stumble upon something good that you maybe don&#39;t even know, or you maybe didn&#39;t, you know, you maybe weren&#39;t even able to see it right now when you started it because of a limited technology or budget or whatever. And so just be looking for ways. Cuz like I said, it&#39;s less, I think, I personally think it&#39;s easy to make digital about being flashy, um, or whatever, looking good to parents or other youth pastors or other people in ministry, whatever. </p>

<p>Nick Clason (40:15):<br>
But I think it&#39;s far less about that for me at least, and it&#39;s more about how effective can I be in spreading the message of Jesus with all the tools that he&#39;s given to me. Yeah. Like, I&#39;m, I&#39;m alive in 2022 with access to podcast microphones and phones that can take incredible videos and pictures, like mm-hmm. <affirmative>, how am I going to use steward those things to reach the most amount of people, you know, that have an audience to reach. So I think that&#39;s, that would be my challenge to whoever&#39;s listening is think what Dare said, think through all the things that, with intentionality, Um, and then just be open, you know, to, to utilizing some stuff. </p>

<p>Derry Prenkert (40:52):<br>
So yeah. You&#39;re, you&#39;re so right on. We don&#39;t have it all figured out. Probably one of my greatest pet peeves in life are, uh, those that are convinced they have it all figured out. Um, Yeah. <laugh> and I, I, I can do that at times. And usually when I&#39;m at that point and I&#39;m like, Oh yeah, I know how to do this. Mm-hmm. <affirmative>, that&#39;s the moment when I will fall flat on my face. And so, so there&#39;s a ton to be learned. There&#39;s a ton to be determined I love, or </p>

<p>Nick Clason (41:14):<br>
That&#39;s when a new iPhone comes out, Right. And you&#39;re like, Oh, this changed everything. Or Covid hit and this changed everything. So yes. Totally. Good. Yes. I think we&#39;re living through that. Well, hey man. Um, anything else off top of your head? You don&#39;t have to, but I just wanna make sure you said everything you wanted to say. Didn&#39;t leave anything unsaid. </p>

<p>Derry Prenkert (41:30):<br>
I think the only thing I would maybe end with is in that same vein is, um, it&#39;s everywhere. It&#39;s so much. Uh, also don&#39;t be afraid to not feel like you have to do everything, you know? Um, uh, especially to the minister that&#39;s trying to think through how to do effectively. There is a, there is a moment where less is more because your soul needs to rest, you know? Mm-hmm. <affirmative>, if you&#39;re finding yourself trying to, uh, late at night when you should be being around your family, invest your family or on your day off going, this is the time while Ill dive into all this digital stuff. Eh, you know what, maybe, maybe that&#39;s, uh, not worth it. No, not, maybe it definitely is not worth it. Definitely not worth, There&#39;s just, that&#39;s the part of like this thing, there&#39;s just so much out there. Mm-hmm. <affirmative> don&#39;t, I, I I guess it&#39;s like that idea of don&#39;t gain the digital world at the cost of your soul. Yeah. <laugh> good is, is, is a big thing. And I just, I say that out of a season where I&#39;m just seeing so many of us burn out. Um, and we&#39;re burning out in a lot of different ways, but one is because we&#39;re just constantly on and we don&#39;t hit the off switch. That&#39;s </p>

<p>Nick Clason (42:34):<br>
Good. That&#39;s good. Love it, man. Well, hey, thanks again. Uh, you referenced a couple things in here. I&#39;ll toss &#39;em in show notes, like your resource on D ym <laugh> so that all tens of our listeners can go get it. There you go. Um, anyway, thanks for hanging out man. And uh, absolutely. We&#39;ll chat again. Chat again. Yeah. Awesome. </p>

<p>Nick Clason (42:52):<br>
Well, wasn&#39;t that great, Uh, super thoughtful, super helpful. Um, I hope that you found this interesting and helpful as well. Hey, um, we are online on Twitter at Hybrid Ministry. Would love to have you come hang out, follow us over there. Um, we&#39;re still growing, not super active yet, but, uh, we&#39;re well on our way. And also everything you need, show notes, links, transcripts, all kinds of stuff. You can find out hybrid ministry.xyz along with a now growing bank of archive and older episodes. So if you&#39;re just not stumbling upon us, we&#39;d love to have you go back and check it out. Uh, you can do all of that at <a href="http://www.hybridministry.xyz" rel="nofollow">hybridministry.xyz</a> Ze. Again, thanks for being with us today and we&#39;ll chat next time.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p><strong>SUMMARY</strong><br>
In this episode, Nick sits down with his friend, Derry Prenkert, a 20+ year youth ministry veteran. Derry shares about the monumental shift of the invention of the smart phone. How things were before, and how things have shifted, but most importantly, how we utilize this technology for our benefit and gain to reach more students for the mission of Jesus.</p>

<p>Follow us on Twitter <a href="http://www.twitter.com/hybridministry" rel="nofollow">http://www.twitter.com/hybridministry</a><br>
Find all the resources you need from the podcast <a href="http://www.hybridministry.xyz" rel="nofollow">http://www.hybridministry.xyz</a><br>
Follow Derry online: <br>
-TWITTER: <a href="https://twitter.com/derryprenkert" rel="nofollow">https://twitter.com/derryprenkert</a><br>
-INSTAGRAM: <a href="https://www.instagram.com/derryprenkert/" rel="nofollow">https://www.instagram.com/derryprenkert/</a><br>
-PODCAST: <a href="https://podcasts.apple.com/us/podcast/my-third-decade-in-youth-ministry/id1338273697" rel="nofollow">https://podcasts.apple.com/us/podcast/my-third-decade-in-youth-ministry/id1338273697</a></p>

<p><strong>SHOWNOTES</strong><br>
Steve Job&#39;s introduction of the iPhone: <a href="https://www.youtube.com/watch?v=x7qPAY9JqE4" rel="nofollow">https://www.youtube.com/watch?v=x7qPAY9JqE4</a><br>
Derry&#39;s Parenting Resource: <a href="https://www.downloadyouthministry.com/p/adolescence%2C-technology-and-parenting/training-3996.html" rel="nofollow">https://www.downloadyouthministry.com/p/adolescence%2C-technology-and-parenting/training-3996.html</a><br>
Johnny Mac&#39;s Stuff: <a href="https://yourhouseblend.com/jonnysblend" rel="nofollow">https://yourhouseblend.com/jonnysblend</a></p>

<p><strong>TIMECODES</strong><br>
00:00-03:30 Intro<br>
03:30-10:53 The impact of the invention of the iPhone<br>
10:53-14:30 What happened in ministry after the invention of the iPhone<br>
14:30-23:20 How have you responded since then?<br>
23:20-32:44 When do you ask phones to be put away?<br>
32:44-41:23 How can we utilize technology now to further and advance God&#39;s mission?<br>
41:23-43:38 Outro</p>

<p><strong>TRANSCRIPT</strong><br>
Nick Clason (00:00):<br>
What is up everybody? Welcome to another episode of the Hybrid Ministry podcast. Excited to be with you today. Uh, today we have our very first, uh, guest interview, uh, friend of mine Derry Pinker. He&#39;s located in, um, Amish town, Nape Indiana. Um, right now, uh, he worked at that church for over 20 years, and then he was at another church for just a couple years, super large church in, uh, Kentucky. So, um, excited to bring you Derry&#39;s conversation. Uh, he mentions a couple of different links. He talks about Steve Jobs&#39; keynote, a resource that he has on download youth ministry and echo ministry. I&#39;m gonna include all of those in the show notes, but without any further ado, let&#39;s just hop in so you can get to know Derry. </p>

<p>Nick Clason (00:51):<br>
All right, well, what&#39;s up Derry? Good to have you on the podcast. Welcome, man. </p>

<p>Derry Prenkert (00:56):<br>
Yeah, it&#39;s so good to be with you, Nick. Thanks for having me on. </p>

<p>Nick Clason (00:58):<br>
Yeah. So as we were talking a little bit before I hit record here, you have a podcast or did, or what would you define the, the existence of your podcast? Right Now?</p>

<p>Derry Prenkert (01:11):<br>
The status of my third decade. It is, it has been on the longest hiatus ever. Um, yeah. And it is coming back. Um, it&#39;s tied to this whole world of the shift that I&#39;ve, I&#39;ve made from being in a local church to now serving pastors in the local church. Yeah. And I&#39;m in a season of getting all the groundwork laid for that. I, uh, have every intention, every intention by, uh, early 2023 that it&#39;s gonna launch back out. And there are some, there are actually some things already recorded for it, so, so it hasn&#39;t completely gone away. There, there is, there is a future to it. </p>

<p>Nick Clason (01:46):<br>
That&#39;s good. Cuz it&#39;s still in my podcast catcher, so I&#39;m not unsubscribing from, I just wanna let you know that it&#39;s still there. So, um, but back when I mowed the lawn when I worked two churches ago, I think I heard you, um, talk about like, uh, this really big shift in culture and you noticed that it was, uh, have to do with when the iPhone came into existence. Mm-hmm. <affirmative>, just give us a little bit, like give us your story, how long you&#39;ve been, you know, doing youth ministry, um, and how you have a beneficial perspective of before technology and phones are a part of what we have to navigate and deal with. And then post, and then maybe we can just kind of chat about how we navigate that as, you know, people who are, uh, ministering to people, students, um, who are very much entrenched in this technology, like Lane and world. </p>

<p>Derry Prenkert (02:42):<br>
Yeah, absolutely. So, um, my story is somebody that started in youth ministry at 19 years old. I was just about to turn 20 and I started an internship and that was back in 1996. Mm-hmm. <affirmative>. Yeah, I&#39;m old. Um, and so graduated from high school in 95, start in, in ministry in 96. And so I get 11 years of ministry. Um, and in those 11 years, uh, you know, cell phones, car phones were around when I started <laugh>. Yeah. And cell phones were around when I finished college in 1999. But they were, they roamed the minute you got outside of about 10 miles from your house and you only use them in emergencies. And then, and then it moved into, you know, 2004, 2005, the razor flip. Flum was the coolest thing in the world is texting, kind of entered the picture mm-hmm. <affirmative>. Um, and then, you know, so I, but, but really it was 2007 when Steve Jobs holds up this, this phone. </p>

<p>Derry Prenkert (03:36):<br>
And it&#39;s actually interesting to go back and watch, I don&#39;t know if you&#39;ve ever watched that keynote when he does it. No, I should, but, but he, he, he introduces it and is pretty prophetic, like the level of what he&#39;s talking about where technology is heading. Cause he said this is gonna revolutionize and change. And he says, he says, What would happen if we were to introduce a computer operating system, a phone and a iPod all in one thing. Yeah. And that&#39;s, that&#39;s the heartbeat of what they did. Um, and actually I, I do a technology thing with parents, uh, adolescents, technology and parenting. Mm-hmm. <affirmative>, uh, what I do is, I&#39;ll actually, it&#39;s, it&#39;s a fun little exercise cuz if you think about, you got, most parents of teenagers right now are, are there children of the eighties if they&#39;re really, if they&#39;ve got younger, like their youngest kids are teenagers now, nineties or maybe early two thousands mm-hmm. <affirmative>. And so what I do is I&#39;ll put up on the screen different, like, what was the technology of our time. And so like, you know, in the eighties you got like VCRs and corded phones and, and a Walkman or a giant computer that has a green screen maybe. </p>

<p>Nick Clason (04:41):<br>
Yeah. I found the VCR yesterday in our building, so that was cool, </p>

<p>Derry Prenkert (04:46):<br>
Dude. And, and did you try playing anything? Cause it probably just ate the tape, right? </p>

<p>Nick Clason (04:49):<br>
Yeah, no, I was like, I don&#39;t, I don&#39;t even know if we would ever need this, but, Right. Yeah. Here it </p>

<p>Derry Prenkert (04:53):<br>
Is. Yeah. Yeah. It&#39;s, see the, in the eighties in technology, like everything got fixed by blowing on it. Um, so like the VHS tape wasn&#39;t working. You blew on it. The, the Nintendo cartridge. Yep. You blew in that and then blew in the box. Mm-hmm. <affirmative>. So that was, you know, eighties in the nineties, you have cell phones come, you got the Discman mm-hmm. <affirmative> that I remember. I would, as the nineties I would run or exercise with a discman, but I had to be careful not to run too hard because the CD would skip Yeah. </p>

<p>Nick Clason (05:17):<br>
As I skipping. I </p>

<p>Derry Prenkert (05:18):<br>
Remember that. Yeah. Yeah. Um, and then, you know, early two thousands social media in MySpace shows up. Yep. But, you know, garins show up, Uhhuh, um, digital cameras are a big deal in another 2000 flat screen TVs. Right. So we walk through these different, different moments and I say in 2007, Steve Jobs holds up this, this little device. And everything I just said was around in those different decades now lives inside this single device. Mm. Interesting. It is your video games. It is your music, you know, it&#39;s your disc man, it&#39;s your VCR or your DVD player. It is your </p>

<p>Nick Clason (05:53):<br>
Computer, your calendar. Yeah. </p>

<p>Derry Prenkert (05:55):<br>
Yeah. It&#39;s everything. It&#39;s all there. And, and so for parents, it&#39;s just saying like, recognize how significant this shift is. And so for those of us in ministry, if we are in that age, it&#39;s important to recognize that for those of us that are, I I, a lot of youth pastors are maybe a little, um, younger than the parents that they have. Right. Remember, like, these are the parents you&#39;re working with that, that this shift has happened. It might be a little more native to you as a youth pastor if you&#39;re in your, your mid to early twenties mm-hmm. <affirmative>. But it&#39;s foreign. It&#39;s, it&#39;s, it&#39;s so different and, and it&#39;s, it&#39;s changed so much. Um, the two things to kind of say, when I look at youth culture, cuz that&#39;s where I spent a lot of my time Yeah. That I would say are huge, is, uh, one youth group in church. </p>

<p>Derry Prenkert (06:40):<br>
I was at a church that ha drew from multiple high schools. And pre 2007, we were the place to go to connect with friends. Hmm. Um, now we saw God move and we were, we were, we were unapologetic that that wasn&#39;t the, that wasn&#39;t the primary point. The primary point was to encounter a relationship with Jesus, to understand your call, to be a part of this kingdom work. But the appeal for my kids, I&#39;m gonna drop names that nobody knows from Wawa c high school at Northwood High School. Mm-hmm. <affirmative> and Goshan High School. Someone knows each other. Yeah. Yeah. Right. Yeah. Um, uh, they can meet weekly at our place. Right. Uh, now with the institution of not only, you know, the, just the move of the cell phone with texting, but then once the iPhone came in, it wasn&#39;t just you, you could, you didn&#39;t have to go there to meet a place you could actually interact face to face, you know, through FaceTime, through, through, um, whatever it might be. </p>

<p>Derry Prenkert (07:33):<br>
Google Meet all do different stuff. You could, you could do that over the phone. So it became less important. The other thing that&#39;s super intriguing is, I don&#39;t know about Eich, but the greatest day of my life, uh, as a teenager was when I turned 16 in one month in my town, because that was the day I could get my driver&#39;s license. Yeah. And by getting my driver&#39;s license, that meant a whole new, uh, level of freedom, empowerment, and ownership. Like that driver&#39;s license was my ticket to independence. Yeah. I&#39;ve noticed, um, a major change. I can&#39;t believe how many kids I interact with that are like 16, 17 and, you know, we&#39;re doing an event. They&#39;re like, Hey, can I get a ride? I&#39;m like, You don&#39;t have your license yet. Yeah. No. And, and, and, and I I don&#39;t have like the scientific proof to this, just the conversation. </p>

<p>Derry Prenkert (08:25):<br>
Sure. It&#39;s, they&#39;re like, Why would I, why would I need it? Well, yeah, the big shift came like that that license was my way to get to my friends. Mm-hmm. <affirmative> and my community. Now, this, this thing that we can hold in our hands is our ticket to interact. And so, so like one of the, I guess like the big implication that I would throw out that is huge is it it has radically transformed our connectivity mm-hmm. <affirmative>, um, even with the people right next to us. Yeah. Um, so I mean, so many other thoughts, but there&#39;s, those are just a couple things like that we recognize. Another way I say it is like we basically now are carrying around super computers in our pockets. Yeah. That, uh, it&#39;s, they are that we&#39;re, we have, we have excessive, uh, access to information. We are, we are constantly connected. Um, and it&#39;s like invasive, you know, it&#39;s not like it&#39;s, when&#39;s the last time I I I, you can answer this or the people are listening, When&#39;s the last time you actually turned off powered down your phone </p>

<p>Nick Clason (09:26):<br>
On your own? Well, mine&#39;s new, so never </p>

<p>Derry Prenkert (09:29):<br>
Yeah. <laugh>. </p>

<p>Nick Clason (09:30):<br>
Right, </p>

<p>Derry Prenkert (09:30):<br>
Right. And it&#39;s, it&#39;s like impossible to, like, they&#39;ve made it so it&#39;s hard to do. And so it&#39;s always there. Now, now I might sound like I&#39;m interesting. Yeah. I&#39;m negative on this. I do mourn more in some things because I&#39;m old and I&#39;m an old guy sitting saying, Get off my lawn kids. You know, a little bit. But, um, but those are some of the things that I think are big that have changed. And so, so just the way we go about ministry has to change with it. It is in my mind, we measure time on before and after like, events that come to mind in youth ministry world, most youth pastors that were around before Columbine mm-hmm. <affirmative> and after Columbine, they know it changed the way you had to handle liabilities and safety </p>

<p>Nick Clason (10:10):<br>
Measures. Yeah. </p>

<p>Derry Prenkert (10:11):<br>
Mm-hmm. <affirmative> pre nine 11. Post nine 11 as a, as a culture, our life shifted on how we view, uh, things pre covid, post covid. We&#39;re still learning that all. Yeah. I still could make the argument pre iPhone and post iPhone, pre smartphone and post iPhone could be, could be the most significant watershed cultural moment that we&#39;ve experienced in the LA since World War ii. Yeah. </p>

<p>Nick Clason (10:35):<br>
I don&#39;t, one of, one of like, I, one of the guys I listen to a lot, his name, you know, Brady Shear mm-hmm. <affirmative>, he talks about this being the biggest communication shift that we&#39;ve seen in 500 years. So he&#39;s referencing that being the printing press. Yeah. And now with all this digital stuff. So that&#39;s a great call. Let&#39;s go like, let&#39;s go there a little bit. You said, um, pre iPhone people would gather from multiple high schools to your church. Did you notice that stopping, um, after, did you notice attendance shifting or did you just notice that still happens but there&#39;s, there&#39;s now just an iPhone in everyone&#39;s pocket and that&#39;s changing how they&#39;re interacting. But things are still, still sort of the same. Like, what would you say was, uh, like a, an actual effect, right? Yeah. Of that attendance thing you&#39;re talking about. </p>

<p>Derry Prenkert (11:25):<br>
This is not scientific at all. It&#39;s very guttural and it&#39;s nature. Uh, and it&#39;s my experience, I would say it didn&#39;t, for some it stopped. But I would say the bigger thing is it got more sporadic. In fact, you we&#39;re just talking, I don&#39;t know, it would be fascinating. You know, they talk about how people are coming to church less often Right. Than they used to. That a regular attendant is, attender is considered once every month or once every three weeks. Right? Yep. I wonder how that correlates to the institution of like the, the actual cell phone and smartphone because Yeah, because that was the thing. Like pre pre smartphone, um, even kids from the same school, there was the chance to just, you know, we&#39;re not just going through in passing periods. We&#39;re gonna have a small group time. We&#39;re gonna have a pre hangout post hangout mm-hmm. </p>

<p>Derry Prenkert (12:09):<br>
<affirmative> once a week. This is my guaranteed time. I&#39;m gonna get time with my friends. Yeah. Um, and so it got more sporadic. Yeah. Uh, definitely. And, and that could be in part because they could have the community outside of the youth group. Um, but it still, that&#39;s why I would, I would still be a firm believer. There is a limitation to what you can accomplish over digital. I think anybody that truly had to walk through the PA pandemic and live completely on a screen would a hundred percent agree with me. You can&#39;t replace, um, interpersonal in person reaction Totally. With digital. But you can find more connection or, or you can find connection in the gaps through that. And so I think it got more, um, more sporadic, uh, in nature. And yes, they are showing up with them. And I mean, man, whew, how many conversations do I have? </p>

<p>Derry Prenkert (12:58):<br>
I had with parents and leaders on, We gotta, we gotta, we gotta like force kids to turn these off or tell &#39;em they can&#39;t have &#39;em at all. And then, and then the issue of parents talking about what age do I give my kid a phone? When do I not? Because not only are they carrying it around, I mean, it&#39;s just, it&#39;s just there. And so the amount of attention that was going down to it when they were around that, that I&#39;d say kinda really hit in the two, like 2014 15 phrase when everybody got one. Mm-hmm. <affirmative>, uh, everybody had one. </p>

<p>Nick Clason (13:28):<br>
Yeah. Yeah. I mean, like, even my kids in first grade and his teacher sended stuff on his like e backpack and then his like e folder and he has like iPad time. Like, so my sort of thing is, while you may lament the loss of some of what was prefo and pre-technology, um, it&#39;s not going anywhere. And so, you know, cuz I, I&#39;m with you sometimes I have leaders who are like, We just need to get rid of the phones, take &#39;em away from the kids. Like make sure that they, you know, only use paper bibles and that, you know, it&#39;s, it&#39;s wrong to read God&#39;s word on a screen type of thing. And that&#39;s, that&#39;s a high preference maybe mm-hmm. <affirmative>. And there may be some validity to some of those things, but the fact of the matter is like, why, You know, my argument is why are we discouraging a kid from reading the Bible if it&#39;s super accessible to them and in their pocket 24 hours a day? </p>

<p>Nick Clason (14:25):<br>
Um, you know, so, So what have you noticed or what are some of the things that you&#39;ve done realizing like, we can&#39;t, we can&#39;t get ourselves away from these. They are everywhere. They&#39;re on all the time. They are our everything. Our day planner, our calendar and our social life in a lot of ways. You know, like what are some of the things that you&#39;ve, you&#39;ve tried to embrace as a youth pastor, um, to maybe leverage them or lean into them and then maybe what are some of the times that you&#39;ve discouraged use of them? Because you&#39;re like the, the, you know, the re the result of what&#39;s gonna happen here physically is gonna be greater than what is happening if you&#39;re on your </p>

<p>Derry Prenkert (15:02):<br>
Phone. Yeah. It&#39;s great. Um, in the thing I do with parents, which total shameless plug, it&#39;s actually on D ym, you get it, download Youth Mystery </p>

<p>Nick Clason (15:12):<br>
And then you have an extra $4 in your pocket. Yeah, yeah, </p>

<p>Derry Prenkert (15:15):<br>
Yeah. From that roof. Yeah. It&#39;s called Adolescents Parenting and Technology. I use an illustration. I, and I, it&#39;s an illustration that, that hit me is our phones are a knife, um, and a knife, uh, can serve many purposes. Uh, a knife is, can be used to spread butter. It can be used to whittle wood to make, uh, amazing things. It can be, it can be, uh, used to, you know, cut through things that are hard to cut through. It also can be used to kill people. Um, it&#39;s really about what is happening with the person that has it in their hands. And a part of that is what&#39;s their intentions as well as what&#39;s their awareness of a knife. You know, I&#39;ve got, you&#39;ve got younger kids. Mm-hmm. <affirmative>, I had a six year old that early on, he just got us obsessed with our steak knives when he was three or four. </p>

<p>Derry Prenkert (16:03):<br>
And we had to like, put those things up high cuz he just, he didn&#39;t understand the danger involving those knives. Right. Um, and, and so, uh, so with that, like, with that illustration in mind and looking at it that way, I, I look at this thing, a knife is really, for the most part neutral. Unless it&#39;s this crazy butcher knife that is, for the most part, a knife is neutral. It&#39;s what you&#39;re doing with it in your hands. So then it becomes about making sure to check your motives as well as prepare the person that has it in their hands to use it in the right way and to know how to use it in the right way. And, um, I think in that, like, especially if we&#39;re talking to ministers and I, I would put this across the board, in fact mm-hmm. <affirmative>, I would argue that senior pastors teaching pastors should be coaching, uh, 50, 60 year olds how to utilize their phones wisely, even more so than those that are just growing up with it, a native part of their life. </p>

<p>Derry Prenkert (17:03):<br>
Hmm. Um, cuz I don&#39;t see a lot of students, uh, just making a fool of themselves on how they treat people on, on social media is, uh, as much as I see adults, uh, in what they&#39;re saying and everything else. So, so the, it&#39;s across the board. Like we have a responsibility to look at what does scripture say about, especially from a discipleship aspect of how we are to love our neighbors ourselves, and then how does it play out on this thing, you know? Mm-hmm. <affirmative>. So, so that would be, that would be a thing. So, um, so that&#39;s just, sorry, little rant there, but the knife and, and, and we, we have a responsibility to show them. Uh, I am a big fan Nick, of just intentionality in ministry overall. I think a lot of pastors, uh, I&#39;m, I&#39;m dedicating really, I feel like the second, second half of my life is I just want youth pastors and any pastors to be healthy in ministry. </p>

<p>Derry Prenkert (17:53):<br>
And a big part of that is guarding your own heart. Um, another part is just thinking clearly and strategically in Christ&#39;s focus and inten and intentionality in what you&#39;re doing is a big part of that. Um, and so I would, I would argue that anybody that is in charge of a program, uh, a ministry, uh, any regular ministry gathering, there should be a side to say, Okay, what&#39;s our philosophy in how phones play into this? Mm-hmm. <affirmative>. And it can take up a lot of different forms. Yeah. One is what&#39;s our, so we&#39;re gonna be teaching this series, How&#39;s it showing up on their phones? Mm-hmm. <affirmative>, are we gonna do digital notes that they can look at while they&#39;re in the room? Are we going to do follow up stuff through social media that&#39;s gonna create interaction? Um, you&#39;ve done some great stuff on the importance of don&#39;t just use your social media of as a, as a billboard that uses this interactive place. </p>

<p>Derry Prenkert (18:47):<br>
You know, thinking through those things. Mm-hmm. <affirmative>, um, how are we going to actually handle the phones inside the space? What are, are, are, uh, uh, to what, what do we need to take into account if a middle school, I, I&#39;m helping out in middle school right now, and I&#39;m at a pretty conservative community mm-hmm. <affirmative> where I&#39;d say it&#39;s six through eight grade, I would say no more than half the kids are, are actually walking in with smartphones. Now I know some would go, That&#39;s ridiculous. Well, that&#39;s my community. Sure. So I need to be thinking through, um, that I, I have to have a path for the non phone user. Right. But also I need to be thinking through for the phone user to begin to show them now. Like, Hey, if you&#39;re gonna follow Jesus, that plays out in this thing. Yeah. </p>

<p>Derry Prenkert (19:28):<br>
So how do we do that? So what, what am I teaching? You know, when I get to the practical steps of my teaching, how am I intentionally saying, Hey, this is how this plays out on your phone. You know, that can be a part of it. Um, and then, and then I think, uh, there&#39;s just the overall, uh, idea of, I, I have kind of these categories I think through that I want to try to do inside the programming. And this is very youth ministry specific. I want to have times where, uh, where they have it and it&#39;s on, but they&#39;re encouraged to put it to, to the side mm-hmm. <affirmative> and not access it at all. Because, because we need to be able to do that in real life at times. Mm-hmm. <affirmative>, you know mm-hmm. <affirmative>. And so small groups, a lot of times, I don&#39;t know if you have this some, sometimes they&#39;ll do like the basket or, or, or things to say, Hey, it&#39;s here. </p>

<p>Derry Prenkert (20:14):<br>
Or just even stack them in the middle of the room like, it&#39;s here, but we&#39;re not gonna use Oh yeah. Use that right now. Yeah. And, um, or it&#39;s just even a, Hey, let&#39;s put this in our pockets. Just hang tight with me for a little bit. Um, then there&#39;s then there&#39;s times where it&#39;s like off or not there at all. And we can talk about that one a little bit more. Probably it&#39;d be a good one of, of, Hey, this is a no cell phone situation. Yeah. I think that&#39;s very debatable on how much we&#39;re often, but there&#39;s times where it&#39;s important to just, I mean, uh, solitude, simplicity, um, making sure that we&#39;re not controlled by things all apart of following Jesus. But then most importantly is we&#39;re gonna have times where we use this thing in a redemptive manner. Yeah. Um, we&#39;re gonna find ways. </p>

<p>Derry Prenkert (20:57):<br>
So, so we are closing out and we&#39;ve talked about, uh, the importance of praying for others and what ha you know, maybe we&#39;re doing a series on prayer and it&#39;s about praying for others. And, and what we say is, Okay, here&#39;s what we&#39;re gonna do right now. If you have a phone, I want you to pull it out and I&#39;m just gonna ask the Lord to speak to us, to give you a name right now as somebody you could pray for. Hmm. And, and now I want you to pull out your phone and I want you to text them, not not, not text them that you are praying for them, actually text out what your prayer for them is. Hmm. Or when you walk out the room tonight, I want you to use that little voice memo thing. I did this this morning. Uh, I got a friend who just started first day in ministry today. I, I did a voice memo to him that was just solely my prayer and that was it. Like, here&#39;s my prayer for you today as you started on ministry. Yeah. That&#39;s cool. So, so finding ways to use it, redemptively. So again, I kind of went different, but use it redemptively. Find ways to put it to the side, find ways to turn it off or not have it there at all. And do all of that intentionally. </p>

<p>Nick Clason (21:51):<br>
Yeah. I mean, a lot, a lot of what we say on here is that digital and physical, uh, both are important, but they&#39;re both categorically different. And so that&#39;s why I do think there is value in things that are strictly physical only. I think, like you said, we learned a lot of things about ourselves and people during covid when what was physical could not be completely replicated digitally. Yeah. Um, and vice versa. Right. And that&#39;s, that&#39;s the thing too, is like, I think the vice versa piece is like, there are some digital things that are digital only, like mm-hmm. <affirmative> me. Like you can do message recaps and, and things like that where you&#39;re calling back to what you did, um, throughout the week. Like on things like social media where people are not physically gathering in your room on a Tuesday morning, or they can be reading a u version plan on their own when they wake up on Thursday afternoon, you know, at lunch, whatever. </p>

<p>Nick Clason (22:46):<br>
So mm-hmm. <affirmative>, that&#39;s, that&#39;s this whole idea of hybrid is it&#39;s, there is room for, for physical only. And there&#39;s also space, I think for digital. And that&#39;s part of the thing is we&#39;ve, and I think a lot of churches are kind of running up into this, is they&#39;re, uh, Hey, you&#39;re, you&#39;re a youth pastor so you have to do all of it. Mm-hmm. <affirmative>, it&#39;s like these are two completely like different lanes. And so there&#39;s, I mean, there&#39;s staffing conversations and budget conversations I think like around all these things that are gonna be coming, coming down the pike at, at churches, so mm-hmm. <affirmative>, what would you say are times, um, maybe where you would, you would say, Hey, let&#39;s put phones away all together. Maybe talk about like camp situation Sure. Or, or retreats or whatever. Yeah. I&#39;m sure that&#39;s probably one of the, the main ones that comes to people&#39;s minds. </p>

<p>Derry Prenkert (23:32):<br>
Yeah. Yeah. Nick, you and I are a part of different youth ministry communities. Um, Facebook groups are a wonderful mess at times. <laugh>. And one of the, one of the hot topics amongst many other things is when this gets asked of, Hey, what&#39;s your policy on cell phones? And it&#39;s interesting. It&#39;s like just hot takes start firing all over the place. Right. So, um, I was a part of one church for 23 years mm-hmm. <affirmative>, and I was a part of another church for 2.3 years. That&#39;s my little joke, uhha. But, um, <laugh>, uh, in the one church that I was at for 23 years that I also grew up where technology was unfolded. And we, we had a hard and fast rule that really any trip that we did, we started with the idea of no cell phones would be allowed. And it was because we had a high emphasis on interactivity and, and, and it, cell phones weren&#39;t around when we set the rule. </p>

<p>Derry Prenkert (24:24):<br>
It was, you can&#39;t bring your walkmans, your discmans your game boys because we&#39;re here to interact with each other. And the minute you look down on that thing, you&#39;re not there. So that just kind of lended itself over to cell phones and everything else. Mm-hmm. <affirmative>. And so, um, so any camp retreat, anything like that, we just, we put a pretty hard and fast rule with the one except perception being our senior retreat that we do with grads. We&#39;d say, Hey, you can bring it. It was almost like this. Oh, you&#39;re old enough now. I, I don&#39;t know that I liked the motives in it, um, <laugh> in, in it all. So, but then I went to, uh, another church where it was like, you can have them all the time mm-hmm. <affirmative>. Um, which, and the interesting thing I saw was effective ministry was taking place in both situations. </p>

<p>Derry Prenkert (25:09):<br>
Um, but we hadn&#39;t really stopped and re strategized in my 23 year church to say, Hey, we&#39;re kind of, we kind of just stumbled into this, but these things are so much a part of his life. So we need to understand when we ask a kid to leave theirself at home, we&#39;re asking them to leave their most prized valuable mm-hmm. <affirmative>, um, possession mm-hmm. <affirmative> at home. Um, and then at the other church it was like, it&#39;s all there. But where we really said, Hey, how are we, are we, are we assessing how we&#39;re we&#39;re using these? And so I don&#39;t, I don&#39;t come from the mindset that says definitely no. Or definitely yes. As much as, again, back to that word, intentionality. Yeah. Um, have a plan. Yeah. Talk about it. So, so where we really landed, where at the church I was just at, was, um, if the event is going to be primarily focused on those that don&#39;t know Jesus coming into the situation, we&#39;re gonna be very hesitant to say he phones. </p>

<p>Derry Prenkert (26:06):<br>
Yeah. Because they&#39;re not gonna get the idea of it. If the event is, is high, um, service based, um, intentional discipleship mm-hmm. <affirmative> and deepening, we&#39;re gonna stop and say, Hey, you know what, let&#39;s, this might be a time, Yeah. Let&#39;s evaluate this, where we&#39;re gonna maybe more lean toward this is a no-go, but then we&#39;re gonna say, here&#39;s why it&#39;s a no-go. If it&#39;s heavy discipleship, it&#39;s gonna say, this is gonna be a significant time. Where the primary things we&#39;re gonna do is we&#39;re gonna focus in on your connection with God and your connection with others, and we&#39;re gonna challenge you to find ways to do that outside of the technical technological world. Can you do that inside the technological world? Absolutely. But we see the value of a break. Um, and so that&#39;s kind of where we landed. Uh, but I mean the, the, I&#39;m back, I&#39;m back around the church that I was at for 23 years, though a lot of the rules are still in place that if it&#39;s a trip or retreat, it&#39;s no go. The interesting thing is, um, parents hated a whole lot more than students did. </p>

<p>Nick Clason (27:03):<br>
Yeah. Now they were the one were noticing that too. Yep. </p>

<p>Derry Prenkert (27:05):<br>
Yeah. If you, I would argue you wanna try to institute a no cell phone rule and you don&#39;t have it, it&#39;s gonna be really hard and it may not be worth the fight and it won&#39;t be because the kids, it&#39;s gonna be the parents. Parents are be, How do I get a hold of Johnny? Yeah. And, you know, in whatever case. Um, but, but when we take seniors on the retreat, when we were taking them, you know, and we&#39;d allow to have phones, it just naturally had come up in conversations. They would go, Wait, are you gonna start allowing this for other kids on your, on, on campus? Like, we didn&#39;t have. And and I&#39;m like, and, and I&#39;d get into the conversation with &#39;em like, Oh, are you ticked because you had to suffer through not having &#39;em. Yeah. And you&#39;re, and you wanna make sure they get punished like you did. </p>

<p>Derry Prenkert (27:42):<br>
And the seniors would be like, No, no. Like, I&#39;d love that. We didn&#39;t have &#39;em. Yeah. I, I I actually would come back from camp. So grateful that you really pushed that on us for that time. Mm-hmm. <affirmative>. Now, is that right or wrong? No, I, I like, does that mean that you absolutely shouldn&#39;t do it? No, but it was just, it&#39;s an interesting aspect to it all. So again, long, long talking to just say it&#39;s about intentionality, it&#39;s about thinking through why would we want to do this? Mm-hmm. <affirmative> and then, and then making sure to communicate to those that are participating. And if it&#39;s in youth ministry, the parents of saying here&#39;s why. Yeah. Um, and then being ready for a fight, if you wanna say No phones. Cause it&#39;s, it&#39;s a challenge. </p>

<p>Nick Clason (28:20):<br>
Yeah. That, No, that&#39;s really good. And again, right, like there&#39;s things that only physical can accomplish and there&#39;s things that only digital can accomplish. And I think an experience like a camp or whatever, there is a lot of connection that needs to take place. And most students, and you know, back to what you said earlier, people in church like don&#39;t know how to live in a world where it&#39;s just that where their phone isn&#39;t constantly dinging or lighting up or vying for their attention. And so I, I too have noticed in those types of environments where students, people are like grateful and thankful or say, man, like I&#39;m, I haven&#39;t even like, wanted my phone. They&#39;re kinda surprised by it. You know, that that&#39;s, that&#39;s kind of the case. So Yeah. It&#39;s so </p>

<p>Derry Prenkert (29:05):<br>
Interesting. Can I give two practical, just real practical tips if you choose to do no phones, especially if you&#39;re a youth pastor. Yeah, yeah. Um, one is bring in a, at at least one, maybe multiple people who&#39;s their sole job is to capture photos and videos of the experience mm-hmm. <affirmative>. And at the beginning of the experience, make sure that the students know who that person is, because one of the things you&#39;re asking them to sacrifice is </p>

<p>Nick Clason (29:28):<br>
Capturing, capturing </p>

<p>Derry Prenkert (29:30):<br>
The memories </p>

<p>Nick Clason (29:30):<br>
Of </p>

<p>Derry Prenkert (29:31):<br>
It all. And that&#39;s bigger than ever, right? Yeah. Because they can do that. And so making sure that that&#39;s there, and then making all those photos and videos available as soon as you possibly can. Um, and I, I noticed that, um, the, a camp I was at this summer there, the photographer was actually uploading those, um, to their social media platform, like with a link while the camp was there, even though the kids didn&#39;t have phones, so that as soon as they got home within like one hour, the kids were like posting their, you know, their real, their reels that recaps, like that&#39;s good. Building up all the stuff on the, That&#39;s really good. So I think that&#39;s a big one. And then two is think through your strategic feedback loop to parents. The parent freakout is, I don&#39;t, I, how do I know? Well mm-hmm. </p>

<p>Derry Prenkert (30:14):<br>
<affirmative>, if you have a, a way of saying, Hey, here&#39;s, here&#39;s where you can go, um, whether it&#39;s a Facebook page or group, or if it&#39;s your Instagram, or if it&#39;s even like a, a remind, uh, setup or whatever, texting, like, here&#39;s where it&#39;s at. We found that Facebook lives where you could at a camp mm-hmm. <affirmative>, um, actually doing a, Hey, I&#39;m gonna, I&#39;m gonna go live at this time. I&#39;m actually gonna give you a little glimpse into the session just for a short bit so you can just see what&#39;s going on and then come back and update you. And the beauty of a Facebook Live, every parent is still on Facebook, uh, for the most part. So they, they, they&#39;re there and so they can jump on live and then you can let it sit there. So, um, but those two things will, will go a long way in helping the resistance you might get. Um, when it comes to the no phone </p>

<p>Nick Clason (31:00):<br>
Rule. Yeah. We, we, we do, we&#39;ve done like a photographer and my, my favorite, and it always depends on like if the church or I have the budget to pull this off, but like get a videographer as well, or the same person, um, and have them do a daily, like, recap video. Those are great for opening your like sessions, but they&#39;re also amazing to throw up on YouTube and then text a link out. And so, you know, parents who, uh, send their kids without phone or whatever, they feel this like sense of relief if like they see their kid. Absolutely. Then the downside is one, one time I had to, uh, remove a clip because a kid was like picking his nose and the mom like, wanted it out. Yeah. Um, and then another time ano a mom was like, I haven&#39;t seen my kid in any of the recap bees. Yeah. And I&#39;m trying not to freak out, but like, are they having fun? Like, are they making friends? Like, and I get it, like as a, as a dad myself, you know, now, like I would also want to try and like lay eyes on my kids. So </p>

<p>Derry Prenkert (32:01):<br>
Totally same. Totally same. Actually Gabe, the pastor at the church that I&#39;m serving with now, he did a meal time at camp and he just said, Okay, who needs to see their kid Facebook Live, <laugh>, who needs to see their kid? And he just went around and said, funny. And he put up the phone, he said, Tell your mom you&#39;re okay. And, and it was like one of the most viewed Yeah. There are a lot of people there, so Yeah. And that is legit. And it&#39;s, you gotta be ready for it for that whole world. And, um, it is, that is evidence again, of the different world. And, and as a parent of a high schooler and a middle schooler, I wasn&#39;t at the high school camp. I was at the middle school camp. I was watching for my kid. Yeah. </p>

<p>Derry Prenkert (32:38):<br>
That I didn&#39;t quite quite realize. So. </p>

<p>Nick Clason (32:40):<br>
All right. Last, last thing. Um, how can we, as pastors, people in ministry, what are ways there that you see that we can optimize technology, um, now Cause like the overall mission, right? Of the church mm-hmm. <affirmative> to make disciples. And Paul used, you know, the thing available to him writing letters at the time to reach churches that he was not near. So what are some ways, just maybe a couple ideas off the top of your head that you have seen effective or ideas that maybe you haven&#39;t seen totally fleshed out, but are ruminating inside. Like Yeah. Where we can use what is available to us in technology. I mean, even the fact that I&#39;m sitting in Texas here in northern Indiana and we&#39;re having this conversation and we&#39;re seeing each other, like, that&#39;s an advantage that wasn&#39;t available to us pre 2007. Right. And so, uh, what are some of those things maybe that you have seen or have thought about that we can use to our advantage to help kids take steps closer to Jesus? </p>

<p>Derry Prenkert (33:40):<br>
Yeah. Let me throw you a little bit of a curve on where I might go with this to start only, um, in that I&#39;ve been a part of large to very large churches mm-hmm. <affirmative>, and you&#39;ve been a part of larger churches where there&#39;s a budget that&#39;s available and mass communication through technology. And so our minds might immediately go to Yeah. Podcasts and video streams mm-hmm. <affirmative> and, uh, you know, Instagram and getting somehow in with you version so you can build up a Bible reading plan. And I Yes. Yeah. </p>

<p>Nick Clason (34:10):<br>
But I would it if you can </p>

<p>Derry Prenkert (34:11):<br>
Yeah. I would say pastors and ministers to remember to that this is an incredible one to one ministry tool still mm-hmm. <affirmative>. And so, um, and, and this has gotten especially big to me as I&#39;ve shifted over into this world now where my primary job that I says God&#39;s called me to is just to pastor pastors, especially those that are youth pastors. Well, they&#39;re all over the nation. Yeah. And so, um, last night, Sunday night for me, I&#39;m recognizing I was just like, Lord, who are the people right now that might just kind of be in that spot that a word of encouragement or a check-in could go a long way? And there were, there were four texts that were sent out to individuals going, Hey, you&#39;re on my mind. How did today go? Or what&#39;s going on in your mind? Woke up this morning and like I already told you about, there was one guy that is first day he shifted from the education world to the church world. </p>

<p>Derry Prenkert (35:03):<br>
Hmm. And so, um, so I, I would just start by saying yes, I mean, as we think about the massive ways to do it, let&#39;s not forget that pastoring at its best that&#39;s good is a one to one, a one to three relationship mm-hmm. <affirmative>. And so, uh, connecting with our parishioners are people that we&#39;re discipling, whoever they might be, uh, through the phone and doing it healthily and thinking through safeguards and all those things are really important, especially for youth pastors. Um, which probably is a whole other episode to talk through at some point. <laugh>. Yeah. But, um, but to understand like, this is a ministry tool at its core. And so a a properly placed text, phone call, FaceTime, um, like, or comment on a, um, on a, on a post, uh, can is, is ministry, like, is deep ministry and meaningful ministry at times. </p>

<p>Derry Prenkert (35:53):<br>
Mm-hmm. <affirmative>. Um, That&#39;s great. It was interesting Nick, uh, my former youth pastor, uh, my dad died 10, uh, 13 years ago now, and my former youth minister is no longer in youth ministry. And, but it was an incredible influence on my life. Mm-hmm. <affirmative>. And it was about, uh, it was, it was right around eight years after my dad had died, I posted just a memory of him and below in the comment section, my old youth pastor got on and he, all he wrote was, I&#39;m so proud of you Derry. And I read that and I lost it. And, and I talked to him and, and what happened in that moment was like, I realized, uh, can, like, thank you. I miss I miss having my dad, and I&#39;m not, I don&#39;t have a dad that can physically say to me, I&#39;m proud of you anymore. </p>

<p>Derry Prenkert (36:39):<br>
And I&#39;m, I&#39;m like a 36 year old man, like blubbering over my youth pastor telling me he&#39;s proud of me. But it&#39;s because he, he, in that moment, he ministered to me through a simple comment on a Facebook group mm-hmm. <affirmative> that also helped me work through some grieving that I was at. I hadn&#39;t really just walked through and said, God, I&#39;m kind of ticked, I&#39;m kind of ticked right now because I&#39;ve lost, like, why did this happen? And, and it helped me kind of break through to a new level. And so, so anyway, like just, I, I, that&#39;s the one thing I would just say is as we think through the strategic and the greater stuff, let&#39;s not forget this is a incredible tool for the most effective ministry that is relational and personal in nature. That&#39;s good. That&#39;s good. Um, um, I would say otherwise though too is, um, I have a good friend, John McAllen, Johnny Mack, he did this thing, he started, it was called Echo Ministry. </p>

<p>Derry Prenkert (37:25):<br>
And the idea was how do you take and create echos of what&#39;s happening on the, on the weekend? How do you have the message echo through the rest of the week? And our technology, our cell phones are such a primary tool to make that happen. You said it so well, there are things that we can do now because we have these, um, where it can show up in the moment, in, in different ways, uh, whether it&#39;s, uh, uh, a thinking through, uh, devotional journey, like I said, through you version. Mm-hmm. <affirmative>, uh, uh, the youth group that I just was at for the last couple of years, they&#39;re doing a thing called sale up Moments every week. They have just one moment that, that where they, they use on social media where they say, Okay, you&#39;re scrolling through, but stop, exhale, um, and listen to God allow &#39;em to speak to you. </p>

<p>Derry Prenkert (38:16):<br>
You know? And there&#39;s a whole acronym to it. I can&#39;t remember what the H was good. Yeah. I like that. You know, have a burger, I think was the last, no, I can&#39;t remember what the H was, but, um, they, they, they walked through it and, and so using that was, um, was, was a way to do it. So I, I think it&#39;s that matter of how can we echo it mm-hmm. <affirmative>. And there&#39;s a lot, you know, podcasts can be a part of it. Uh, I started something called Digging Deeper with our main services when I was, uh, at my own church. And, and what we did was every Wednesday I would sit down with whoever was preaching mm-hmm. <affirmative>. And if I, I, I was a part of the teaching time. If I was preaching, somebody else would come in and the first thing we&#39;d say, Hey, hey, what hit the cutting room floor? </p>

<p>Derry Prenkert (38:53):<br>
What were you not able to get to this weekend that you wish you could have? And people just love that aspect, but then we would pick it part a little bit more mm-hmm. <affirmative>. And so, and it, it&#39;s not hard. It&#39;s a, you know, get, get a little basic, um, Yeah. Recording set up and you can get it set up pretty easy. Um, and so there&#39;s just so many ways, but I would just start with the, like, how can we echo into the week, what happened on the weekend Yep. And use it on a digital format. </p>

<p>Nick Clason (39:16):<br>
Yeah. No, that&#39;s good. I, I also personally think that we don&#39;t know yet like, the answer to some of these questions. Yeah. Like, I still think that there&#39;s, uh, things yet to be discovered, you know, in front of us. And so I think, uh, if there&#39;s any sort of like, challenge for anyone listening, I would just say like, just do something. Um, and you may stumble upon something great. You may find some stuff that&#39;s terrible and you need to cut it out. Um, but if you&#39;re, if you&#39;re always looking that direction, uh, you&#39;ll, you&#39;ll stumble upon something good that you maybe don&#39;t even know, or you maybe didn&#39;t, you know, you maybe weren&#39;t even able to see it right now when you started it because of a limited technology or budget or whatever. And so just be looking for ways. Cuz like I said, it&#39;s less, I think, I personally think it&#39;s easy to make digital about being flashy, um, or whatever, looking good to parents or other youth pastors or other people in ministry, whatever. </p>

<p>Nick Clason (40:15):<br>
But I think it&#39;s far less about that for me at least, and it&#39;s more about how effective can I be in spreading the message of Jesus with all the tools that he&#39;s given to me. Yeah. Like, I&#39;m, I&#39;m alive in 2022 with access to podcast microphones and phones that can take incredible videos and pictures, like mm-hmm. <affirmative>, how am I going to use steward those things to reach the most amount of people, you know, that have an audience to reach. So I think that&#39;s, that would be my challenge to whoever&#39;s listening is think what Dare said, think through all the things that, with intentionality, Um, and then just be open, you know, to, to utilizing some stuff. </p>

<p>Derry Prenkert (40:52):<br>
So yeah. You&#39;re, you&#39;re so right on. We don&#39;t have it all figured out. Probably one of my greatest pet peeves in life are, uh, those that are convinced they have it all figured out. Um, Yeah. <laugh> and I, I, I can do that at times. And usually when I&#39;m at that point and I&#39;m like, Oh yeah, I know how to do this. Mm-hmm. <affirmative>, that&#39;s the moment when I will fall flat on my face. And so, so there&#39;s a ton to be learned. There&#39;s a ton to be determined I love, or </p>

<p>Nick Clason (41:14):<br>
That&#39;s when a new iPhone comes out, Right. And you&#39;re like, Oh, this changed everything. Or Covid hit and this changed everything. So yes. Totally. Good. Yes. I think we&#39;re living through that. Well, hey man. Um, anything else off top of your head? You don&#39;t have to, but I just wanna make sure you said everything you wanted to say. Didn&#39;t leave anything unsaid. </p>

<p>Derry Prenkert (41:30):<br>
I think the only thing I would maybe end with is in that same vein is, um, it&#39;s everywhere. It&#39;s so much. Uh, also don&#39;t be afraid to not feel like you have to do everything, you know? Um, uh, especially to the minister that&#39;s trying to think through how to do effectively. There is a, there is a moment where less is more because your soul needs to rest, you know? Mm-hmm. <affirmative>, if you&#39;re finding yourself trying to, uh, late at night when you should be being around your family, invest your family or on your day off going, this is the time while Ill dive into all this digital stuff. Eh, you know what, maybe, maybe that&#39;s, uh, not worth it. No, not, maybe it definitely is not worth it. Definitely not worth, There&#39;s just, that&#39;s the part of like this thing, there&#39;s just so much out there. Mm-hmm. <affirmative> don&#39;t, I, I I guess it&#39;s like that idea of don&#39;t gain the digital world at the cost of your soul. Yeah. <laugh> good is, is, is a big thing. And I just, I say that out of a season where I&#39;m just seeing so many of us burn out. Um, and we&#39;re burning out in a lot of different ways, but one is because we&#39;re just constantly on and we don&#39;t hit the off switch. That&#39;s </p>

<p>Nick Clason (42:34):<br>
Good. That&#39;s good. Love it, man. Well, hey, thanks again. Uh, you referenced a couple things in here. I&#39;ll toss &#39;em in show notes, like your resource on D ym <laugh> so that all tens of our listeners can go get it. There you go. Um, anyway, thanks for hanging out man. And uh, absolutely. We&#39;ll chat again. Chat again. Yeah. Awesome. </p>

<p>Nick Clason (42:52):<br>
Well, wasn&#39;t that great, Uh, super thoughtful, super helpful. Um, I hope that you found this interesting and helpful as well. Hey, um, we are online on Twitter at Hybrid Ministry. Would love to have you come hang out, follow us over there. Um, we&#39;re still growing, not super active yet, but, uh, we&#39;re well on our way. And also everything you need, show notes, links, transcripts, all kinds of stuff. You can find out hybrid ministry.xyz along with a now growing bank of archive and older episodes. So if you&#39;re just not stumbling upon us, we&#39;d love to have you go back and check it out. Uh, you can do all of that at <a href="http://www.hybridministry.xyz" rel="nofollow">hybridministry.xyz</a> Ze. Again, thanks for being with us today and we&#39;ll chat next time.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 010: Common Myths about Generation Z and how to Reach them in 2022</title>
  <link>https://www.hybridministry.xyz/010</link>
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  <pubDate>Thu, 22 Sep 2022 04:00:00 -0500</pubDate>
  <author>Nick Clason</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/b8c47d8e-63d7-4f6d-be50-65a221b2840a.mp3" length="8499114" type="audio/mpeg"/>
  <itunes:episode>010</itunes:episode>
  <itunes:title>Common Myths about Generation Z and how to Reach them in 2022</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Nick Clason</itunes:author>
  <itunes:subtitle>In this short solo episode, Nick unpacks a HubSpot.com article about common Generation Z myths in marketing and he relates those to and draws parrallels to what he sees happening in the church. How can we adjust some of our approach, what we do, and how we attempt to evangelize and disciple teenagers, and the future attenders of our churchs.</itunes:subtitle>
  <itunes:duration>17:28</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/episodes/b/b8c47d8e-63d7-4f6d-be50-65a221b2840a/cover.jpg?v=1"/>
  <description>In this short solo episode, Nick unpacks a HubSpot.com article about common Generation Z myths in marketing and he relates those to and draws parrallels to what he sees happening in the church. How can we adjust some of our approach, what we do, and how we attempt to evangelize and disciple teenagers, and the future attenders of our churchs.
SHOWNOTES
https://blog.hubspot.com/marketing/gen-z-myths?utmcampaign=Marketing%20Blog%20-%20Daily%20Emails&amp;amp;utmmedium=email&amp;amp;utmcontent=223400490&amp;amp;utmsource=hs_email
TIMECODES
00:00-00:35 Myths about Generation Z
00:35-3:34 Why do we keep focusing on Gen Z?
3:34-6:04 Myth 1: Gen Z is obsessed with fast fashion
6:04-8:22 Myth 2: Data and Privacy are irrelevant to Gen Z
8:22-10:43 Myth 3: TikTok is the best place to reach Gen Z
10:43-14:51 Myth 4: Put a product in front of Gen Z and they will buy it
14:51-17:15 Outro
TRANSCRIPT
Nick Clason (00:01):
What's up everybody and welcome to another episode of the hybrid ministry podcast, solo pod this morning. Uh, I mentioned several weeks back, uh, that I had just given notice to my church. Um, and so I'm kind of in a little bit of a transition. And so I'm from church and Chicago to a church in, uh, Dallas, Texas. And so got weird travel schedule going on. So me and Matt's, uh, schedule is having a hard time lining up. So, uh, today I just wanted to chat through just a quick couple of generation Z. Um, miss, uh, and the first thing I wanted to do with that is, uh, I pulled this article from a HubSpot article. I'll link it in the show notes, super interesting. And obviously HubSpot is not a Christian company. And so they're focused more on marketing than they are, you know, like on the church or whatever.
Nick Clason (00:53):
Uh, but what I wanted to say was I wanted to say, why, why do we keep honing in on gen Z? Um, I think, uh, I've just had like a, I don't know, a realization over the last little bit that like churches are, um, built, I think for, for older generations, you know, they're, they're, they're doing it the way, um, it's always been done. Um, and I think that there is probably a rethink that needs to take place. And I think that when you say that to, to maybe some older generations, gen X, um, boomer, there's just an immediate knee jerk of like, you know, you can't get rid of this, you can't get rid of that. Maybe the Sunday morning se sermon, um, the way we dress, the way we do things like, and I get that, right. There's a, there's a safety and a comfort in, um, just the traditions and the habits that have been built.
Nick Clason (01:47):
But I think gen Z is actually a really interesting case study because, and the reason I think it's important is because I don't know that the church is being super, um, relevant to reach them. I think that the church is doing things the way it's always been done. I think you look across the landscape of, uh, church leadership. The majority of church leaders are older in their forties, fifties, some even in their sixties. Um, and you know, like you, you hate to like categorize anybody, but they may just be kinda like hanging on until retirement. And so are they really looking to innovate? Are they really looking to reach and like, sure they're looking to reach, um, but maybe they're trying to do so in such a way that is done, um, reaching people the way that, that, that they're used to reaching it and the type of model that they're built. And so the reason we keep honing in, at least I keep honing in on gen Z. First of all, like I've said before, I am a youth pastor. So that is, you know, immediately in my kinda like purview. But the second thing is I think the church needs to adapt, not because to try and reach a specific generation, but because them millennials as well and all the generations that are gonna
Nick Clason (02:58):
Come after gen Z are gonna be different. So how can the church, which is in my personal and theological opinion, the most relevant institution in the world, it is the one that has stood the test of time. And so this isn't me coming in and just like slinging mud at the church. It's me, um, caring deeply about the church and how do we help take it to what could be the next level. And so, um, just one this article, like I said, okay, so we're gonna kind of dive into this article, um, is five, five gen Z myths debunked. Um, and so the first one, it says gen Z is obsessed with fast fashion. All right. So obviously as a church, we don't give a ton of care  to fashion or apparel or they're pur purchasing things. However, um, you know, I think that the, the, the thing that is interesting to pull kind of out of this point here is that they're saying that they're interested in fast fashion.
Nick Clason (03:56):
That is a myth. Um, and it's not just about what's cheapest because as I'm looking at a graph that they share question here says, does gen Z think companies should take a stance on social issues? Uh, 50% of gen Z say yes, where 26% say no, and then 24% say not sure. And I think that that piece right there is incredibly relevant for the church, because I think oftentimes as a church, we, uh, hold back our opinions because we're afraid, uh, to ostracize anybody. And I understand it and I get the notion of it. I get the importance of staying in the middle. Uh, but the people, especially the younger people that we're serving, they wanna know where we stand on things. They want us to take a stance. And that's difficult, I think, as a church because, you know, uh, gen Z tends to skew maybe a little bit more left and our church tends to skew maybe a little bit more, right.
Nick Clason (04:51):
If we're just speaking politically. And so how do you take a stance on what I think is most important is to take a stance the way that Jesus would take a stance. Uh, but that can be challenging, cuz that might go against either a, a gen Z type person or B, it might go against, uh, the rest of your church or their, their older framework. So how is the church? Do you have the courage to stand up and to take the stances that you need to take the, and the stances that matter to gen Z? Um, and I think perhaps the reason that we pull back on that as a church is because our church's stance coming from maybe a little more conservative position is gonna go against a little more liberal of a position of, uh, what gen Z you know, uh, typically cares about the final paragraph, right? Just to kind of highlight that the final paragraph of this, um, this first point says we, when we ask gen Zers who want companies to take a stance on which issues and which are most important to them, racial justice was by far the top at 69% followed by LGBTQ plus rights, 50% gender inequality, 46 and climate change,
Nick Clason (05:57):
42. So again, just to highlight the things that gen Z is saying is the most important thing for them. Uh, the second thing here, the second myth that is debunked is that data, privacy and security are irrelevant for gen Z. And so again, they're saying that that's a myth, right? Because you know, it says here this first paragraph, I get why many people believe this one gen Z's known for being glued to their phones, which obviously comes with the risk of unsecured and unrestricted data. Right? However, it actually is the kind of the opposite. So gen Z's looking for data security, they want that to matter. So as a church, as you're creating more, maybe hybrid opportunities online giving, um, collecting their data, how are you, um, how are you, uh, keeping track of their data and how are you ensuring that it's it's safe, right?
Nick Clason (06:47):
Uh, furthermore, it goes on to share graph and it says, uh, gen Z's more likely to purchase from brands that number one treat their employees. Well, that's at 84% that they can trust with their data as high as 83%, um, donate to a, a portion of their profits to charity 68% actively try to reduce the environmental impact. 60% are committed to diversity and inclusion. 53% and advocate for racial justice. 51% are small businesses. 46% advocate for gender equality. 42% are owned by a person of color. 39% are owned by a member of LGBTQ. Plus 38% are woman owned, 37% and advocate for LGBTQ rights, 37%. So as you can see, the purchase decisions are strongly influenced by whether or not they can trust a company with their data, second ranked highest, but also the care about the, the issues like the, the social issues. And they're looking for those things, they care about those things.
Nick Clason (07:42):
And so they're gonna trust and subsequently not trust institutions that, um, that care about the things that they care about and the church we're an institution, just, we are, we're a large institution. I know we're not really a family and it should be different. And once you get into a church, I think you typically find that in most churches, especially the ones that are healthy, um, but from an outsider, especially a gen Z outsider, looking in, they're gonna look at that institution and they're gonna have some pause. They're gonna be concerned, you know, about a couple of things. Um, and as a church, how do we, how do we best make a bridge towards them? Okay. The third myth to debunk and this, listen, this is something we've talked about in this podcast. A billion times, TikTok is the best way to reach gen Z. All right. So check out what this first paragraph here says. This is a TikTok is obviously a great space for gen Z. It offers a genuine feel to the content that no other app provides. The style is quite attractive for some of our shorter attention spans and busy schedules. And in fact, 10 TikTok is the app that gen Z uses most often, despite this surprisingly, or maybe not. It is not our favorite social media platform when
Nick Clason (08:54):
Asked gen Z of their favorite social media app, Instagram and YouTube easily took the cake with TikTok being placed as third. So Instagram was 27%. YouTube was 23%. TikTok was 14% Facebook, 11% Snapchat, 10%. So again, we've been talking about short form video content, and I, we still think that that is king and we also have never advocated against YouTube, um, and Instagram. And so, um, especially Instagram with the, with the big push that they have right now towards reals. And so TikTok, uh, obviously is short form video content. And I think TikTok has pushed other platforms to kind of invest in that and make that more of a priority. And so how can you do that? What can you be pushing towards in that way? Um, but also, uh, Matt said this a couple weeks ago, too. Um, he said, once you reach someone with, with a TikTok video, like, yeah, that's great.
Nick Clason (09:48):
And all, uh, but then like, what do you, um, how do you sell them? Like, what's the next step? What's the conversion that takes place? Cause talk's a lot more just about discovery. So you discover something, but like even when you follow people on TikTok, it doesn't necessarily show them. Cuz I think majority of people spend their time on their four up page. And so you may gain a bunch of followers on TikTok, but are you showing up regularly in other people's algorithms and then thus right as a marketer, how then do you, uh, convert that into something that's actually meaningful into getting their information as a church? Um, if you're a marketer into getting their information so that you can sell them something that's a much, a much tougher sell, especially on something like TikTok. And so it's actually beneficial and advantageous to us that that Instagram and YouTube are still higher, that we can still invest in those platforms just as, as equally.
Nick Clason (10:43):
All right. The fourth myth here put a product in front of gen Z and they will buy it. So it says even though they gravitate towards TikTok style content doesn't mean they're receptive to just any form of short form video. Um, subsequently it says how, you know, how does gen Z prefer to discover new products on social media? Uh, 41% says through short form video. So again, that underscores what we've been saying, 36 through ads or sponsored content 32 through a feed post 29 through social media shops where purchase app happens through a story post, uh, 25% and then through an influencer 25%. All right. And so basically they there's, they just, just prefer to discover things maybe through TikTok reels or other short form videos. Um, but they don't want to imposed on them. Right. And so, uh, it actually, it goes on to say here in a world where we often feel are made to feel powerless, we strongly value a sense of autonomy and agency help us feel empowered through your actions.
Nick Clason (11:45):
So think about that as a church, um, we're pushing something, um, we're not selling anything, right. Um, but, but there is a level of decision that needs to be made specifically with regards to Jesus and with regards to the gospel. So how do we put the agency back in the hands of the people that we're trying to reach? Um, and a message, right. John 14, six, I am the way the truth and the life, the the is a very exclusive article there. Um, meaning that Jesus is putting and positioning himself as the person of the foremost authority. He is the way to the father. So how do we communicate that message in a culture? Um, and to a generation that they don't wanna be told what to believe. They don't wanna be told what to do. They wanna make the decision for themselves. They wanna be given the options.
Nick Clason (12:37):
And then they want to look around, see what their friends are thinking, um, or come to those decisions. So how do we as a church position and posture ourselves to not make it all about us, but instead to make it about the students that we are reaching. Okay. Um, and then the fifth myth here, um, word of mouth is a great way to reach gen Z, right? And I know that this one might seem contradictory. Um, but gen Z is feeling stressed outta control, doomed, like the weight of the world lies on their shoulders. And so with all this marketing that comes at them, um, we've turned, uh, what we wanna do is we wanna, um, everybody wants to put and push. Um, everybody wants to put and push an agenda, right? But like what's, what's most important, I think is still the human to human connection.
Nick Clason (13:25):
And obviously here we are, right. We're a, a podcast talking about the way to do ministry in a hybrid way, but there's still something about that human to human connection. And they still care about what other people say. Right. I use a lawn care company based on a recommendation. I use a plumber based on a recommendation. I feel better about things based on a recommendation than, um, a bunch of things on Google. And if I don't have that right, I then will go to Google or go to Yelp and look at reviews. Okay. So, uh, this graph here under this, this myth here, what channels have gen Z discovered new products on in the past three months? So 57% through social media, 46% through YouTube ad 42% by searching the internet 36 in retail stores, 30 by word of mouth, 23 through ads on film, TV, uh, streaming 19 through television, and then 19 through ads on music streaming like Pandora, SoundCloud, Spotify.
Nick Clason (14:19):
So, uh, the marketing, what this is saying, right? The marketing into gen Z spaces is that they feel comfortable on social media. Um, and that's the places that they're looking. And so, you know, even like I was saying, word of mouth, it's still, it's still value. It's still important. Um, what if your word of mouth can also underscore and come alongside of some of your online things? What if it can come alongside of some of the ads that, that they're seeing, cuz that's where they're, they're discovering the, the majority of what they, um, are, are buying and what they're purchasing.
Nick Clason (14:51):
So, Hey, listen guys, again, appreciate you for being here. Uh, sorry for the, the format. Sorry. Matt's not on. Um, but uh, just, I read the article. I found it super interesting and thought, man, there's a lot of like implications for the church. Um, we are, we're moving into a different age and you know, I think that the church is, I mean, I don't think I know that the church, uh, will prevail. It always has. It always will. Um, but the generations behind it are less and less, um, interested in just, uh, buying into it, hook, line and sinker. And so how do we as churches, position, posture, ourselves to make, to make the most effective impact in the lives of generations, these students, because before we know it, they're gonna be the ones that are in their twenties and then thirties and forties, and they're gonna be the ones in our churches.
Nick Clason (15:41):
And so we can't just keep doing things the way that we've always been doing it. Digital is incredibly important to them and the lifestyle that they're living. So how do we, as a church also find ourselves into their lives through digital means through marketing, through advertising now because we're trying to market Jesus, but because we're trying to, to reach people who are far from him and who are spending their time on these types of platforms and in these types of spaces and are becoming more and more comfortable with it. And just because they're comfortable with it and we may be less and less comfortable or even frankly uncomfortable with it, uh, doesn't mean we shouldn't, uh, force ourselves to, to figure it out and learn it and work through it. So thank you guys again for hanging out. Give us a like a subscribe. I mean, we would love to hear from you, um, from a, a review, just pull, open your purple podcast app on your iPhone and leave us a five star review, um, and a rating that would be incredible.
Nick Clason (16:43):
We are online at hybridministry.xyz (hybridministry.xyz) and on Twitter at hybrid ministry. Look forward to connecting with you there. Hey, listen, like I said, I am in the middle of a little bit of a transition once things get settled a little bit, um, look for quite a bit more resources information, um, uh, you know, downloadables freebie stuff that we're gonna be given away, uh, really looking forward to growing and expanding the community and our reach here on this podcast. So again, thanks for hanging with us and we will talk to you next time. 
</description>
  <itunes:keywords>Gen Z, TikTok, Marketing, Evangelism, Discipleship, Hybrid Ministry, Digital Ministry, Online Church, Streaming, Phones, Advertising</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this short solo episode, Nick unpacks a HubSpot.com article about common Generation Z myths in marketing and he relates those to and draws parrallels to what he sees happening in the church. How can we adjust some of our approach, what we do, and how we attempt to evangelize and disciple teenagers, and the future attenders of our churchs.</p>

<p><strong>SHOWNOTES</strong><br>
<a href="https://blog.hubspot.com/marketing/gen-z-myths?utm_campaign=Marketing%20Blog%20-%20Daily%20Emails&utm_medium=email&utm_content=223400490&utm_source=hs_email" rel="nofollow">https://blog.hubspot.com/marketing/gen-z-myths?utm_campaign=Marketing%20Blog%20-%20Daily%20Emails&amp;utm_medium=email&amp;utm_content=223400490&amp;utm_source=hs_email</a></p>

<p><strong>TIMECODES</strong><br>
00:00-00:35 Myths about Generation Z<br>
00:35-3:34 Why do we keep focusing on Gen Z?<br>
3:34-6:04 Myth 1: Gen Z is obsessed with fast fashion<br>
6:04-8:22 Myth 2: Data and Privacy are irrelevant to Gen Z<br>
8:22-10:43 Myth 3: TikTok is the best place to reach Gen Z<br>
10:43-14:51 Myth 4: Put a product in front of Gen Z and they will buy it<br>
14:51-17:15 Outro</p>

<p><strong>TRANSCRIPT</strong><br>
Nick Clason (00:01):<br>
What&#39;s up everybody and welcome to another episode of the hybrid ministry podcast, solo pod this morning. Uh, I mentioned several weeks back, uh, that I had just given notice to my church. Um, and so I&#39;m kind of in a little bit of a transition. And so I&#39;m from church and Chicago to a church in, uh, Dallas, Texas. And so got weird travel schedule going on. So me and Matt&#39;s, uh, schedule is having a hard time lining up. So, uh, today I just wanted to chat through just a quick couple of generation Z. Um, miss, uh, and the first thing I wanted to do with that is, uh, I pulled this article from a HubSpot article. I&#39;ll link it in the show notes, super interesting. And obviously HubSpot is not a Christian company. And so they&#39;re focused more on marketing than they are, you know, like on the church or whatever.</p>

<p>Nick Clason (00:53):<br>
Uh, but what I wanted to say was I wanted to say, why, why do we keep honing in on gen Z? Um, I think, uh, I&#39;ve just had like a, I don&#39;t know, a realization over the last little bit that like churches are, um, built, I think for, for older generations, you know, they&#39;re, they&#39;re, they&#39;re doing it the way, um, it&#39;s always been done. Um, and I think that there is probably a rethink that needs to take place. And I think that when you say that to, to maybe some older generations, gen X, um, boomer, there&#39;s just an immediate knee jerk of like, you know, you can&#39;t get rid of this, you can&#39;t get rid of that. Maybe the Sunday morning se sermon, um, the way we dress, the way we do things like, and I get that, right. There&#39;s a, there&#39;s a safety and a comfort in, um, just the traditions and the habits that have been built.</p>

<p>Nick Clason (01:47):<br>
But I think gen Z is actually a really interesting case study because, and the reason I think it&#39;s important is because I don&#39;t know that the church is being super, um, relevant to reach them. I think that the church is doing things the way it&#39;s always been done. I think you look across the landscape of, uh, church leadership. The majority of church leaders are older in their forties, fifties, some even in their sixties. Um, and you know, like you, you hate to like categorize anybody, but they may just be kinda like hanging on until retirement. And so are they really looking to innovate? Are they really looking to reach and like, sure they&#39;re looking to reach, um, but maybe they&#39;re trying to do so in such a way that is done, um, reaching people the way that, that, that they&#39;re used to reaching it and the type of model that they&#39;re built. And so the reason we keep honing in, at least I keep honing in on gen Z. First of all, like I&#39;ve said before, I am a youth pastor. So that is, you know, immediately in my kinda like purview. But the second thing is I think the church needs to adapt, not because to try and reach a specific generation, but because them millennials as well and all the generations that are gonna</p>

<p>Nick Clason (02:58):<br>
Come after gen Z are gonna be different. So how can the church, which is in my personal and theological opinion, the most relevant institution in the world, it is the one that has stood the test of time. And so this isn&#39;t me coming in and just like slinging mud at the church. It&#39;s me, um, caring deeply about the church and how do we help take it to what could be the next level. And so, um, just one this article, like I said, okay, so we&#39;re gonna kind of dive into this article, um, is five, five gen Z myths debunked. Um, and so the first one, it says gen Z is obsessed with fast fashion. All right. So obviously as a church, we don&#39;t give a ton of care <laugh> to fashion or apparel or they&#39;re pur purchasing things. However, um, you know, I think that the, the, the thing that is interesting to pull kind of out of this point here is that they&#39;re saying that they&#39;re interested in fast fashion.</p>

<p>Nick Clason (03:56):<br>
That is a myth. Um, and it&#39;s not just about what&#39;s cheapest because as I&#39;m looking at a graph that they share question here says, does gen Z think companies should take a stance on social issues? Uh, 50% of gen Z say yes, where 26% say no, and then 24% say not sure. And I think that that piece right there is incredibly relevant for the church, because I think oftentimes as a church, we, uh, hold back our opinions because we&#39;re afraid, uh, to ostracize anybody. And I understand it and I get the notion of it. I get the importance of staying in the middle. Uh, but the people, especially the younger people that we&#39;re serving, they wanna know where we stand on things. They want us to take a stance. And that&#39;s difficult, I think, as a church because, you know, uh, gen Z tends to skew maybe a little bit more left and our church tends to skew maybe a little bit more, right.</p>

<p>Nick Clason (04:51):<br>
If we&#39;re just speaking politically. And so how do you take a stance on what I think is most important is to take a stance the way that Jesus would take a stance. Uh, but that can be challenging, cuz that might go against either a, a gen Z type person or B, it might go against, uh, the rest of your church or their, their older framework. So how is the church? Do you have the courage to stand up and to take the stances that you need to take the, and the stances that matter to gen Z? Um, and I think perhaps the reason that we pull back on that as a church is because our church&#39;s stance coming from maybe a little more conservative position is gonna go against a little more liberal of a position of, uh, what gen Z you know, uh, typically cares about the final paragraph, right? Just to kind of highlight that the final paragraph of this, um, this first point says we, when we ask gen Zers who want companies to take a stance on which issues and which are most important to them, racial justice was by far the top at 69% followed by LGBTQ plus rights, 50% gender inequality, 46 and climate change,</p>

<p>Nick Clason (05:57):</p>

<ol>
<li>So again, just to highlight the things that gen Z is saying is the most important thing for them. Uh, the second thing here, the second myth that is debunked is that data, privacy and security are irrelevant for gen Z. And so again, they&#39;re saying that that&#39;s a myth, right? Because you know, it says here this first paragraph, I get why many people believe this one gen Z&#39;s known for being glued to their phones, which obviously comes with the risk of unsecured and unrestricted data. Right? However, it actually is the kind of the opposite. So gen Z&#39;s looking for data security, they want that to matter. So as a church, as you&#39;re creating more, maybe hybrid opportunities online giving, um, collecting their data, how are you, um, how are you, uh, keeping track of their data and how are you ensuring that it&#39;s it&#39;s safe, right?</li>
</ol>

<p>Nick Clason (06:47):<br>
Uh, furthermore, it goes on to share graph and it says, uh, gen Z&#39;s more likely to purchase from brands that number one treat their employees. Well, that&#39;s at 84% that they can trust with their data as high as 83%, um, donate to a, a portion of their profits to charity 68% actively try to reduce the environmental impact. 60% are committed to diversity and inclusion. 53% and advocate for racial justice. 51% are small businesses. 46% advocate for gender equality. 42% are owned by a person of color. 39% are owned by a member of LGBTQ. Plus 38% are woman owned, 37% and advocate for LGBTQ rights, 37%. So as you can see, the purchase decisions are strongly influenced by whether or not they can trust a company with their data, second ranked highest, but also the care about the, the issues like the, the social issues. And they&#39;re looking for those things, they care about those things.</p>

<p>Nick Clason (07:42):<br>
And so they&#39;re gonna trust and subsequently not trust institutions that, um, that care about the things that they care about and the church we&#39;re an institution, just, we are, we&#39;re a large institution. I know we&#39;re not really a family and it should be different. And once you get into a church, I think you typically find that in most churches, especially the ones that are healthy, um, but from an outsider, especially a gen Z outsider, looking in, they&#39;re gonna look at that institution and they&#39;re gonna have some pause. They&#39;re gonna be concerned, you know, about a couple of things. Um, and as a church, how do we, how do we best make a bridge towards them? Okay. The third myth to debunk and this, listen, this is something we&#39;ve talked about in this podcast. A billion times, TikTok is the best way to reach gen Z. All right. So check out what this first paragraph here says. This is a TikTok is obviously a great space for gen Z. It offers a genuine feel to the content that no other app provides. The style is quite attractive for some of our shorter attention spans and busy schedules. And in fact, 10 TikTok is the app that gen Z uses most often, despite this surprisingly, or maybe not. It is not our favorite social media platform when</p>

<p>Nick Clason (08:54):<br>
Asked gen Z of their favorite social media app, Instagram and YouTube easily took the cake with TikTok being placed as third. So Instagram was 27%. YouTube was 23%. TikTok was 14% Facebook, 11% Snapchat, 10%. So again, we&#39;ve been talking about short form video content, and I, we still think that that is king and we also have never advocated against YouTube, um, and Instagram. And so, um, especially Instagram with the, with the big push that they have right now towards reals. And so TikTok, uh, obviously is short form video content. And I think TikTok has pushed other platforms to kind of invest in that and make that more of a priority. And so how can you do that? What can you be pushing towards in that way? Um, but also, uh, Matt said this a couple weeks ago, too. Um, he said, once you reach someone with, with a TikTok video, like, yeah, that&#39;s great.</p>

<p>Nick Clason (09:48):<br>
And all, uh, but then like, what do you, um, how do you sell them? Like, what&#39;s the next step? What&#39;s the conversion that takes place? Cause talk&#39;s a lot more just about discovery. So you discover something, but like even when you follow people on TikTok, it doesn&#39;t necessarily show them. Cuz I think majority of people spend their time on their four up page. And so you may gain a bunch of followers on TikTok, but are you showing up regularly in other people&#39;s algorithms and then thus right as a marketer, how then do you, uh, convert that into something that&#39;s actually meaningful into getting their information as a church? Um, if you&#39;re a marketer into getting their information so that you can sell them something that&#39;s a much, a much tougher sell, especially on something like TikTok. And so it&#39;s actually beneficial and advantageous to us that that Instagram and YouTube are still higher, that we can still invest in those platforms just as, as equally.</p>

<p>Nick Clason (10:43):<br>
All right. The fourth myth here put a product in front of gen Z and they will buy it. So it says even though they gravitate towards TikTok style content doesn&#39;t mean they&#39;re receptive to just any form of short form video. Um, subsequently it says how, you know, how does gen Z prefer to discover new products on social media? Uh, 41% says through short form video. So again, that underscores what we&#39;ve been saying, 36 through ads or sponsored content 32 through a feed post 29 through social media shops where purchase app happens through a story post, uh, 25% and then through an influencer 25%. All right. And so basically they there&#39;s, they just, just prefer to discover things maybe through TikTok reels or other short form videos. Um, but they don&#39;t want to imposed on them. Right. And so, uh, it actually, it goes on to say here in a world where we often feel are made to feel powerless, we strongly value a sense of autonomy and agency help us feel empowered through your actions.</p>

<p>Nick Clason (11:45):<br>
So think about that as a church, um, we&#39;re pushing something, um, we&#39;re not selling anything, right. Um, but, but there is a level of decision that needs to be made specifically with regards to Jesus and with regards to the gospel. So how do we put the agency back in the hands of the people that we&#39;re trying to reach? Um, and a message, right. John 14, six, I am the way the truth and the life, the the is a very exclusive article there. Um, meaning that Jesus is putting and positioning himself as the person of the foremost authority. He is the way to the father. So how do we communicate that message in a culture? Um, and to a generation that they don&#39;t wanna be told what to believe. They don&#39;t wanna be told what to do. They wanna make the decision for themselves. They wanna be given the options.</p>

<p>Nick Clason (12:37):<br>
And then they want to look around, see what their friends are thinking, um, or come to those decisions. So how do we as a church position and posture ourselves to not make it all about us, but instead to make it about the students that we are reaching. Okay. Um, and then the fifth myth here, um, word of mouth is a great way to reach gen Z, right? And I know that this one might seem contradictory. Um, but gen Z is feeling stressed outta control, doomed, like the weight of the world lies on their shoulders. And so with all this marketing that comes at them, um, we&#39;ve turned, uh, what we wanna do is we wanna, um, everybody wants to put and push. Um, everybody wants to put and push an agenda, right? But like what&#39;s, what&#39;s most important, I think is still the human to human connection.</p>

<p>Nick Clason (13:25):<br>
And obviously here we are, right. We&#39;re a, a podcast talking about the way to do ministry in a hybrid way, but there&#39;s still something about that human to human connection. And they still care about what other people say. Right. I use a lawn care company based on a recommendation. I use a plumber based on a recommendation. I feel better about things based on a recommendation than, um, a bunch of things on Google. And if I don&#39;t have that right, I then will go to Google or go to Yelp and look at reviews. Okay. So, uh, this graph here under this, this myth here, what channels have gen Z discovered new products on in the past three months? So 57% through social media, 46% through YouTube ad 42% by searching the internet 36 in retail stores, 30 by word of mouth, 23 through ads on film, TV, uh, streaming 19 through television, and then 19 through ads on music streaming like Pandora, SoundCloud, Spotify.</p>

<p>Nick Clason (14:19):<br>
So, uh, the marketing, what this is saying, right? The marketing into gen Z spaces is that they feel comfortable on social media. Um, and that&#39;s the places that they&#39;re looking. And so, you know, even like I was saying, word of mouth, it&#39;s still, it&#39;s still value. It&#39;s still important. Um, what if your word of mouth can also underscore and come alongside of some of your online things? What if it can come alongside of some of the ads that, that they&#39;re seeing, cuz that&#39;s where they&#39;re, they&#39;re discovering the, the majority of what they, um, are, are buying and what they&#39;re purchasing.</p>

<p>Nick Clason (14:51):<br>
So, Hey, listen guys, again, appreciate you for being here. Uh, sorry for the, the format. Sorry. Matt&#39;s not on. Um, but uh, just, I read the article. I found it super interesting and thought, man, there&#39;s a lot of like implications for the church. Um, we are, we&#39;re moving into a different age and you know, I think that the church is, I mean, I don&#39;t think I know that the church, uh, will prevail. It always has. It always will. Um, but the generations behind it are less and less, um, interested in just, uh, buying into it, hook, line and sinker. And so how do we as churches, position, posture, ourselves to make, to make the most effective impact in the lives of generations, these students, because before we know it, they&#39;re gonna be the ones that are in their twenties and then thirties and forties, and they&#39;re gonna be the ones in our churches.</p>

<p>Nick Clason (15:41):<br>
And so we can&#39;t just keep doing things the way that we&#39;ve always been doing it. Digital is incredibly important to them and the lifestyle that they&#39;re living. So how do we, as a church also find ourselves into their lives through digital means through marketing, through advertising now because we&#39;re trying to market Jesus, but because we&#39;re trying to, to reach people who are far from him and who are spending their time on these types of platforms and in these types of spaces and are becoming more and more comfortable with it. And just because they&#39;re comfortable with it and we may be less and less comfortable or even frankly uncomfortable with it, uh, doesn&#39;t mean we shouldn&#39;t, uh, force ourselves to, to figure it out and learn it and work through it. So thank you guys again for hanging out. Give us a like a subscribe. I mean, we would love to hear from you, um, from a, a review, just pull, open your purple podcast app on your iPhone and leave us a five star review, um, and a rating that would be incredible.</p>

<p>Nick Clason (16:43):<br>
We are online at [hybridministry.xyz](hybridministry.xyz) and on Twitter at hybrid ministry. Look forward to connecting with you there. Hey, listen, like I said, I am in the middle of a little bit of a transition once things get settled a little bit, um, look for quite a bit more resources information, um, uh, you know, downloadables freebie stuff that we&#39;re gonna be given away, uh, really looking forward to growing and expanding the community and our reach here on this podcast. So again, thanks for hanging with us and we will talk to you next time.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this short solo episode, Nick unpacks a HubSpot.com article about common Generation Z myths in marketing and he relates those to and draws parrallels to what he sees happening in the church. How can we adjust some of our approach, what we do, and how we attempt to evangelize and disciple teenagers, and the future attenders of our churchs.</p>

<p><strong>SHOWNOTES</strong><br>
<a href="https://blog.hubspot.com/marketing/gen-z-myths?utm_campaign=Marketing%20Blog%20-%20Daily%20Emails&utm_medium=email&utm_content=223400490&utm_source=hs_email" rel="nofollow">https://blog.hubspot.com/marketing/gen-z-myths?utm_campaign=Marketing%20Blog%20-%20Daily%20Emails&amp;utm_medium=email&amp;utm_content=223400490&amp;utm_source=hs_email</a></p>

<p><strong>TIMECODES</strong><br>
00:00-00:35 Myths about Generation Z<br>
00:35-3:34 Why do we keep focusing on Gen Z?<br>
3:34-6:04 Myth 1: Gen Z is obsessed with fast fashion<br>
6:04-8:22 Myth 2: Data and Privacy are irrelevant to Gen Z<br>
8:22-10:43 Myth 3: TikTok is the best place to reach Gen Z<br>
10:43-14:51 Myth 4: Put a product in front of Gen Z and they will buy it<br>
14:51-17:15 Outro</p>

<p><strong>TRANSCRIPT</strong><br>
Nick Clason (00:01):<br>
What&#39;s up everybody and welcome to another episode of the hybrid ministry podcast, solo pod this morning. Uh, I mentioned several weeks back, uh, that I had just given notice to my church. Um, and so I&#39;m kind of in a little bit of a transition. And so I&#39;m from church and Chicago to a church in, uh, Dallas, Texas. And so got weird travel schedule going on. So me and Matt&#39;s, uh, schedule is having a hard time lining up. So, uh, today I just wanted to chat through just a quick couple of generation Z. Um, miss, uh, and the first thing I wanted to do with that is, uh, I pulled this article from a HubSpot article. I&#39;ll link it in the show notes, super interesting. And obviously HubSpot is not a Christian company. And so they&#39;re focused more on marketing than they are, you know, like on the church or whatever.</p>

<p>Nick Clason (00:53):<br>
Uh, but what I wanted to say was I wanted to say, why, why do we keep honing in on gen Z? Um, I think, uh, I&#39;ve just had like a, I don&#39;t know, a realization over the last little bit that like churches are, um, built, I think for, for older generations, you know, they&#39;re, they&#39;re, they&#39;re doing it the way, um, it&#39;s always been done. Um, and I think that there is probably a rethink that needs to take place. And I think that when you say that to, to maybe some older generations, gen X, um, boomer, there&#39;s just an immediate knee jerk of like, you know, you can&#39;t get rid of this, you can&#39;t get rid of that. Maybe the Sunday morning se sermon, um, the way we dress, the way we do things like, and I get that, right. There&#39;s a, there&#39;s a safety and a comfort in, um, just the traditions and the habits that have been built.</p>

<p>Nick Clason (01:47):<br>
But I think gen Z is actually a really interesting case study because, and the reason I think it&#39;s important is because I don&#39;t know that the church is being super, um, relevant to reach them. I think that the church is doing things the way it&#39;s always been done. I think you look across the landscape of, uh, church leadership. The majority of church leaders are older in their forties, fifties, some even in their sixties. Um, and you know, like you, you hate to like categorize anybody, but they may just be kinda like hanging on until retirement. And so are they really looking to innovate? Are they really looking to reach and like, sure they&#39;re looking to reach, um, but maybe they&#39;re trying to do so in such a way that is done, um, reaching people the way that, that, that they&#39;re used to reaching it and the type of model that they&#39;re built. And so the reason we keep honing in, at least I keep honing in on gen Z. First of all, like I&#39;ve said before, I am a youth pastor. So that is, you know, immediately in my kinda like purview. But the second thing is I think the church needs to adapt, not because to try and reach a specific generation, but because them millennials as well and all the generations that are gonna</p>

<p>Nick Clason (02:58):<br>
Come after gen Z are gonna be different. So how can the church, which is in my personal and theological opinion, the most relevant institution in the world, it is the one that has stood the test of time. And so this isn&#39;t me coming in and just like slinging mud at the church. It&#39;s me, um, caring deeply about the church and how do we help take it to what could be the next level. And so, um, just one this article, like I said, okay, so we&#39;re gonna kind of dive into this article, um, is five, five gen Z myths debunked. Um, and so the first one, it says gen Z is obsessed with fast fashion. All right. So obviously as a church, we don&#39;t give a ton of care <laugh> to fashion or apparel or they&#39;re pur purchasing things. However, um, you know, I think that the, the, the thing that is interesting to pull kind of out of this point here is that they&#39;re saying that they&#39;re interested in fast fashion.</p>

<p>Nick Clason (03:56):<br>
That is a myth. Um, and it&#39;s not just about what&#39;s cheapest because as I&#39;m looking at a graph that they share question here says, does gen Z think companies should take a stance on social issues? Uh, 50% of gen Z say yes, where 26% say no, and then 24% say not sure. And I think that that piece right there is incredibly relevant for the church, because I think oftentimes as a church, we, uh, hold back our opinions because we&#39;re afraid, uh, to ostracize anybody. And I understand it and I get the notion of it. I get the importance of staying in the middle. Uh, but the people, especially the younger people that we&#39;re serving, they wanna know where we stand on things. They want us to take a stance. And that&#39;s difficult, I think, as a church because, you know, uh, gen Z tends to skew maybe a little bit more left and our church tends to skew maybe a little bit more, right.</p>

<p>Nick Clason (04:51):<br>
If we&#39;re just speaking politically. And so how do you take a stance on what I think is most important is to take a stance the way that Jesus would take a stance. Uh, but that can be challenging, cuz that might go against either a, a gen Z type person or B, it might go against, uh, the rest of your church or their, their older framework. So how is the church? Do you have the courage to stand up and to take the stances that you need to take the, and the stances that matter to gen Z? Um, and I think perhaps the reason that we pull back on that as a church is because our church&#39;s stance coming from maybe a little more conservative position is gonna go against a little more liberal of a position of, uh, what gen Z you know, uh, typically cares about the final paragraph, right? Just to kind of highlight that the final paragraph of this, um, this first point says we, when we ask gen Zers who want companies to take a stance on which issues and which are most important to them, racial justice was by far the top at 69% followed by LGBTQ plus rights, 50% gender inequality, 46 and climate change,</p>

<p>Nick Clason (05:57):</p>

<ol>
<li>So again, just to highlight the things that gen Z is saying is the most important thing for them. Uh, the second thing here, the second myth that is debunked is that data, privacy and security are irrelevant for gen Z. And so again, they&#39;re saying that that&#39;s a myth, right? Because you know, it says here this first paragraph, I get why many people believe this one gen Z&#39;s known for being glued to their phones, which obviously comes with the risk of unsecured and unrestricted data. Right? However, it actually is the kind of the opposite. So gen Z&#39;s looking for data security, they want that to matter. So as a church, as you&#39;re creating more, maybe hybrid opportunities online giving, um, collecting their data, how are you, um, how are you, uh, keeping track of their data and how are you ensuring that it&#39;s it&#39;s safe, right?</li>
</ol>

<p>Nick Clason (06:47):<br>
Uh, furthermore, it goes on to share graph and it says, uh, gen Z&#39;s more likely to purchase from brands that number one treat their employees. Well, that&#39;s at 84% that they can trust with their data as high as 83%, um, donate to a, a portion of their profits to charity 68% actively try to reduce the environmental impact. 60% are committed to diversity and inclusion. 53% and advocate for racial justice. 51% are small businesses. 46% advocate for gender equality. 42% are owned by a person of color. 39% are owned by a member of LGBTQ. Plus 38% are woman owned, 37% and advocate for LGBTQ rights, 37%. So as you can see, the purchase decisions are strongly influenced by whether or not they can trust a company with their data, second ranked highest, but also the care about the, the issues like the, the social issues. And they&#39;re looking for those things, they care about those things.</p>

<p>Nick Clason (07:42):<br>
And so they&#39;re gonna trust and subsequently not trust institutions that, um, that care about the things that they care about and the church we&#39;re an institution, just, we are, we&#39;re a large institution. I know we&#39;re not really a family and it should be different. And once you get into a church, I think you typically find that in most churches, especially the ones that are healthy, um, but from an outsider, especially a gen Z outsider, looking in, they&#39;re gonna look at that institution and they&#39;re gonna have some pause. They&#39;re gonna be concerned, you know, about a couple of things. Um, and as a church, how do we, how do we best make a bridge towards them? Okay. The third myth to debunk and this, listen, this is something we&#39;ve talked about in this podcast. A billion times, TikTok is the best way to reach gen Z. All right. So check out what this first paragraph here says. This is a TikTok is obviously a great space for gen Z. It offers a genuine feel to the content that no other app provides. The style is quite attractive for some of our shorter attention spans and busy schedules. And in fact, 10 TikTok is the app that gen Z uses most often, despite this surprisingly, or maybe not. It is not our favorite social media platform when</p>

<p>Nick Clason (08:54):<br>
Asked gen Z of their favorite social media app, Instagram and YouTube easily took the cake with TikTok being placed as third. So Instagram was 27%. YouTube was 23%. TikTok was 14% Facebook, 11% Snapchat, 10%. So again, we&#39;ve been talking about short form video content, and I, we still think that that is king and we also have never advocated against YouTube, um, and Instagram. And so, um, especially Instagram with the, with the big push that they have right now towards reals. And so TikTok, uh, obviously is short form video content. And I think TikTok has pushed other platforms to kind of invest in that and make that more of a priority. And so how can you do that? What can you be pushing towards in that way? Um, but also, uh, Matt said this a couple weeks ago, too. Um, he said, once you reach someone with, with a TikTok video, like, yeah, that&#39;s great.</p>

<p>Nick Clason (09:48):<br>
And all, uh, but then like, what do you, um, how do you sell them? Like, what&#39;s the next step? What&#39;s the conversion that takes place? Cause talk&#39;s a lot more just about discovery. So you discover something, but like even when you follow people on TikTok, it doesn&#39;t necessarily show them. Cuz I think majority of people spend their time on their four up page. And so you may gain a bunch of followers on TikTok, but are you showing up regularly in other people&#39;s algorithms and then thus right as a marketer, how then do you, uh, convert that into something that&#39;s actually meaningful into getting their information as a church? Um, if you&#39;re a marketer into getting their information so that you can sell them something that&#39;s a much, a much tougher sell, especially on something like TikTok. And so it&#39;s actually beneficial and advantageous to us that that Instagram and YouTube are still higher, that we can still invest in those platforms just as, as equally.</p>

<p>Nick Clason (10:43):<br>
All right. The fourth myth here put a product in front of gen Z and they will buy it. So it says even though they gravitate towards TikTok style content doesn&#39;t mean they&#39;re receptive to just any form of short form video. Um, subsequently it says how, you know, how does gen Z prefer to discover new products on social media? Uh, 41% says through short form video. So again, that underscores what we&#39;ve been saying, 36 through ads or sponsored content 32 through a feed post 29 through social media shops where purchase app happens through a story post, uh, 25% and then through an influencer 25%. All right. And so basically they there&#39;s, they just, just prefer to discover things maybe through TikTok reels or other short form videos. Um, but they don&#39;t want to imposed on them. Right. And so, uh, it actually, it goes on to say here in a world where we often feel are made to feel powerless, we strongly value a sense of autonomy and agency help us feel empowered through your actions.</p>

<p>Nick Clason (11:45):<br>
So think about that as a church, um, we&#39;re pushing something, um, we&#39;re not selling anything, right. Um, but, but there is a level of decision that needs to be made specifically with regards to Jesus and with regards to the gospel. So how do we put the agency back in the hands of the people that we&#39;re trying to reach? Um, and a message, right. John 14, six, I am the way the truth and the life, the the is a very exclusive article there. Um, meaning that Jesus is putting and positioning himself as the person of the foremost authority. He is the way to the father. So how do we communicate that message in a culture? Um, and to a generation that they don&#39;t wanna be told what to believe. They don&#39;t wanna be told what to do. They wanna make the decision for themselves. They wanna be given the options.</p>

<p>Nick Clason (12:37):<br>
And then they want to look around, see what their friends are thinking, um, or come to those decisions. So how do we as a church position and posture ourselves to not make it all about us, but instead to make it about the students that we are reaching. Okay. Um, and then the fifth myth here, um, word of mouth is a great way to reach gen Z, right? And I know that this one might seem contradictory. Um, but gen Z is feeling stressed outta control, doomed, like the weight of the world lies on their shoulders. And so with all this marketing that comes at them, um, we&#39;ve turned, uh, what we wanna do is we wanna, um, everybody wants to put and push. Um, everybody wants to put and push an agenda, right? But like what&#39;s, what&#39;s most important, I think is still the human to human connection.</p>

<p>Nick Clason (13:25):<br>
And obviously here we are, right. We&#39;re a, a podcast talking about the way to do ministry in a hybrid way, but there&#39;s still something about that human to human connection. And they still care about what other people say. Right. I use a lawn care company based on a recommendation. I use a plumber based on a recommendation. I feel better about things based on a recommendation than, um, a bunch of things on Google. And if I don&#39;t have that right, I then will go to Google or go to Yelp and look at reviews. Okay. So, uh, this graph here under this, this myth here, what channels have gen Z discovered new products on in the past three months? So 57% through social media, 46% through YouTube ad 42% by searching the internet 36 in retail stores, 30 by word of mouth, 23 through ads on film, TV, uh, streaming 19 through television, and then 19 through ads on music streaming like Pandora, SoundCloud, Spotify.</p>

<p>Nick Clason (14:19):<br>
So, uh, the marketing, what this is saying, right? The marketing into gen Z spaces is that they feel comfortable on social media. Um, and that&#39;s the places that they&#39;re looking. And so, you know, even like I was saying, word of mouth, it&#39;s still, it&#39;s still value. It&#39;s still important. Um, what if your word of mouth can also underscore and come alongside of some of your online things? What if it can come alongside of some of the ads that, that they&#39;re seeing, cuz that&#39;s where they&#39;re, they&#39;re discovering the, the majority of what they, um, are, are buying and what they&#39;re purchasing.</p>

<p>Nick Clason (14:51):<br>
So, Hey, listen guys, again, appreciate you for being here. Uh, sorry for the, the format. Sorry. Matt&#39;s not on. Um, but uh, just, I read the article. I found it super interesting and thought, man, there&#39;s a lot of like implications for the church. Um, we are, we&#39;re moving into a different age and you know, I think that the church is, I mean, I don&#39;t think I know that the church, uh, will prevail. It always has. It always will. Um, but the generations behind it are less and less, um, interested in just, uh, buying into it, hook, line and sinker. And so how do we as churches, position, posture, ourselves to make, to make the most effective impact in the lives of generations, these students, because before we know it, they&#39;re gonna be the ones that are in their twenties and then thirties and forties, and they&#39;re gonna be the ones in our churches.</p>

<p>Nick Clason (15:41):<br>
And so we can&#39;t just keep doing things the way that we&#39;ve always been doing it. Digital is incredibly important to them and the lifestyle that they&#39;re living. So how do we, as a church also find ourselves into their lives through digital means through marketing, through advertising now because we&#39;re trying to market Jesus, but because we&#39;re trying to, to reach people who are far from him and who are spending their time on these types of platforms and in these types of spaces and are becoming more and more comfortable with it. And just because they&#39;re comfortable with it and we may be less and less comfortable or even frankly uncomfortable with it, uh, doesn&#39;t mean we shouldn&#39;t, uh, force ourselves to, to figure it out and learn it and work through it. So thank you guys again for hanging out. Give us a like a subscribe. I mean, we would love to hear from you, um, from a, a review, just pull, open your purple podcast app on your iPhone and leave us a five star review, um, and a rating that would be incredible.</p>

<p>Nick Clason (16:43):<br>
We are online at [hybridministry.xyz](hybridministry.xyz) and on Twitter at hybrid ministry. Look forward to connecting with you there. Hey, listen, like I said, I am in the middle of a little bit of a transition once things get settled a little bit, um, look for quite a bit more resources information, um, uh, you know, downloadables freebie stuff that we&#39;re gonna be given away, uh, really looking forward to growing and expanding the community and our reach here on this podcast. So again, thanks for hanging with us and we will talk to you next time.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 007: The Best Content Marketing Strategies for your churches in 2022</title>
  <link>https://www.hybridministry.xyz/007</link>
  <guid isPermaLink="false">0ea1c7c6-d5e3-4eb2-8a03-9151011eac81</guid>
  <pubDate>Thu, 01 Sep 2022 04:00:00 -0500</pubDate>
  <author>Nick Clason</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/0ea1c7c6-d5e3-4eb2-8a03-9151011eac81.mp3" length="43970996" type="audio/mpeg"/>
  <itunes:episode>007</itunes:episode>
  <itunes:title>The Best Content Marketing Strategies for your churches in 2022</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Nick Clason</itunes:author>
  <itunes:subtitle>In this episode, Nick and Matt discuss what content marketing is. Should churches even be using marketing? Why is content marketing so effective? And what are some examples of blogs, pillar pages, white paper, ebooks and podcasts to help your church reach Gen Z and Millennials in a Digital and Hybrid form of ministry?</itunes:subtitle>
  <itunes:duration>45:41</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/episodes/0/0ea1c7c6-d5e3-4eb2-8a03-9151011eac81/cover.jpg?v=1"/>
  <description>In this episode, Nick and Matt discuss what content marketing is. Should churches even be using marketing? Why is content marketing so effective? And what are some examples of blogs, pillar pages, white paper, ebooks and podcasts to help your church reach Gen Z and Millennials in a Digital and Hybrid form of ministry?
Follow us on Twitter - http://www.twitter.com/hybridministry
Or check us out online - http://www.hybridministry.xyz
LINKS
EBOOK EXAMPLE
https://21023629.fs1.hubspotusercontent-na1.net/hubfs/21023629/101%20Things%20to%20do%20this%20Summer.pdf?utmmedium=email&amp;amp;hsmi=220409116&amp;amp;hsenc=p2ANqtz--GvYYsBn799IT7tZQ07OLdeLeNshWl6rRnS5f0wNelRUcxnmSP6GBZ4rNYmusr63ghavYI8SAUk3drn2tD3kuUF929s7xlw622qVQVuVCXDVsrlvE&amp;amp;utmcontent=220409116&amp;amp;utmsource=hsautomation
WHITE PAPER
https://www.dare2share.org/gospel-advancing/value1-prayer
MICHAEL HYATT'S BLOG
https://fullfocus.co/blog/
CROSSROADS PODCAST NETWORK
https://www.crossroads.net/media/podcasts/
PILLAR PAGE EXAMPLE
https://www.typeform.com/blog/guides/brand-awareness/
TIMECODES
00:00-02:42 Intro and Beard Discussion
02:42-05:33 Should churches do marketing?
05:33-11:02 Why Content Marketing is so effective
11:02-16:53 How do develop a church ebook
16:53-23:49 How to use White Paper for churches
23:49-27:45 Blogging for churches
27:45-33:29 Podcasting for churches
33:29-34:24 Pillar Pages for Churches
34:24-37:00 How to convince your boss
37:00-38:37 How to get started on each item
38:37-40:48 Which one do I start with?
40:48-44:36 What are the best services to use to capture this stuff?
44:36-45:38 Outro
TRANSCRIPT
Nick Clason (00:01):
Well, hello, everybody. Welcome back to another episode of the hybrid ministry podcast. In today's episode, we are going to be talking about marketing in the church. And what exactly is content marketing? I'm your host, Nick Clason sitting in alongside my amazing friend. The bearded wonder himself, Matt Johnson, how you doing this morning? And how's your beard. 
Matt Johnson (00:27):
Beard is good. Trimmed up, you know, a little bit cleaner, you know, we're, we're in summertime. So, you know, I like to keep a little shorter and, 
Nick Clason (00:34):
Uh, is that like shots fired at me? Is that shots fired at my no, 
Matt Johnson (00:37):
No shots fired at you it off. Cause when the winter comes around, I stopped trim it. So 
Nick Clason (00:45):
Yeah. It's nice. Well, I mean, I just announced everybody that I'm gonna be moving to Texas, so I don't even know if I'm gonna see winter anymore. 
Matt Johnson (00:54):
Probably not. No. I think, uh, your winters are in the past now, so which is really good for you.  
Nick Clason (01:00):
Yeah. And my wife told me my Beard's looking kind of boxy, so I'm not sure what to do with that. I feel like that's code code for trim it. 
Matt Johnson (01:08):
 code for shape it a little bit. 
Nick Clason (01:11):
Yeah. Come on, get rid of the box there. So yeah. Anyway, I interrupted you. You said you're doing good. 
Matt Johnson (01:17):
Yeah, I'm doing good. How are you doing 
Nick Clason (01:19):
Great, man. Great. I'm a little sleepy cuz you know it's it's Thursday. We had church last night. So of course I was out late, but oh as well. Um, some do idiot decided to plan an event with silly string. And then I watched as the facilities team looked glaringly and begrudgingly on at the mess that was being made on the patio. And I thought to myself, dang it. Now I probably should clean this up. So that took a minute  
Matt Johnson (01:51):
Oh, let me get a little silly string, 
Nick Clason (01:54):
Um, silly string and then 
Matt Johnson (01:55):
We're very messy 
Nick Clason (01:57):
And then we're getting ready to do a, a, a baptism out on the patio. So there's a big tub out there. And of course all the kids are like getting water from it and throwing it on each other. So whoever thought let's get this set up on a Wednesday before the event, they, they obviously forgot that we were gonna be out there. So 
Matt Johnson (02:15):
Yeah, like let's get ahead of it. Be prepared. Oh actually we made a bigger mess and we had to refill it up.  
Nick Clason (02:22):
Exactly. And they're initially stringing it now. So 
Matt Johnson (02:25):
 well, people are getting baptized Sunday. You know, you might find some silly string. 
Nick Clason (02:31):
You might come out with some, uh, lines of pink on you. It's okay. Don't worry. It's not no need that's it's just silly string. 
Matt Johnson (02:38):
No need to concern yourself. 
Nick Clason (02:40):
So, uh, Matt, one of the things I think is an interesting conversation and I'd like to talk about it first here is like, is marketing a thing that churches should even be focused on? Cause a lot of what we're talking about, uh, in, in all these episodes is marketing is kind, kind of like brand recognition, getting yourself out there and different tips and strategies for that. And so I think there may just be a natural aversion to the word marketing, cuz it sounds very secular. It sounds very like businessy. Um, so what, what would be your response to someone who is like marketing in the church? Like, you know, you should be flipping tables for that. 
Matt Johnson (03:19):
 absolutely. No, I, I used to be under that ideas. Like why would you ever market Jesus? Like that's not something that needs to be marketed mm-hmm  and I think something that you should think about when we think about marketing is not your traditional sense of marketing, of like, Hey, there's a billboard for us. We have commercials. We have radio ads or even like Facebook or TikTok ads. Um, that's not what I'm talking. That's not the primary focus of market anymore. Primary focus marketing is, uh, really just awareness and something. I always go, Seth, always you're marketing, trying to change world with your marketing, you're failing as a marketer. Um, so when you put that in a context, your marketing mind should shift cuz I mean we're working in the church and you should be trying to change the world. So this is definitely something that we should be, you know, evangelizing essentially. 
Matt Johnson (04:11):
And it's I'm so what, how a good way to put this in your mind is like, Hey, how do we do a, you know, have an evangelistic mindset for our church in the modern era. And uh, I always just think back to, you know, the pastorals they've marketed Christianity in a totally different way. So it's always been quote marketed, but you just gotta think that brand awareness, bringing awareness to what you're trying to do and how you're trying to help the community and that stuff not, Hey, come by Jesus. Cause if, and if that's what you're at, like you're totally missing the entire point of everything we've talked about. 
Nick Clason (04:46):
Yeah. I think about Paul says, uh, I become all things to all people and I think that he would use the digital means that are available to him today, you know, to, to help get the message of Jesus spread. You know, I think one of the, I dunno, probably issues or maybe concerns would just be that there seems to be an oversaturation maybe of messaging out there. And so how can, uh, how can the church stand apart? Like what sets them, you know, in obviously we're, we're coming from a different position, but how do we do it? Well, because if we, I feel like if we don't do it well, we're just gonna get lost in a sea of kinda white noise that's out there. 
Matt Johnson (05:31):
Yep, exactly. 
Nick Clason (05:33):
So, uh, one of the, one of the things you told me the other day was, uh, this idea about content marketing. So first of all, mm-hmm  what is content marketing? 
Matt Johnson (05:45):
Yeah. So content marketing is this idea that you're using content that you're creating to market. So it's like, again, we're not talking about, you know, TikTok ads, Facebook ads, Instagram ads, we're not talking about, um, popup ads or uh, um, ads before a YouTube video. We're actually talking about giving people in our churches and that we want to come to our church content, that markets who we are. Um, so we'll get into all the nitty gritty details of what that looks like in a little bit, but uh, it's just providing a value, um, more than just a Hey here's who we are. 
Nick Clason (06:25):
Yeah. Or here's service times, right? Or here's, here's our address. You should come to our service. Like it's, it's providing, I like that we're providing value, you know, giving them something that they can, that that's useful to them valuable to them. And Matt, do you think, um, before we get to nitty gritty, do you think that this type of thing, if you're gonna try and provide quote unquote value, can it be done on multiple levels? Can you provide value, um, and information content to people that are already disciples inside your church and people not inside your church? Or do you feel like you need to choose one or the other? Like what would you say to that? 
Matt Johnson (07:07):
No, I would say it could be both very easily. Um, as you start, you know, deciding what the content you wanna do and what the purpose of your content is, you can really start to figure out what that value is. You add, um, content marketing can virtual your people that already disciples, and then it can also bring in you new people can be an evangelism tool at Casa breed, new discipleship tool. You have so many avenues that can go with content marketing, um, and all that stuff that we had talked about, like services and, uh, we, this, 
Nick Clason (07:54):
No, I was say, yeah, if you add value, then there's gonna be a more natural trust that's built and then an easier step into coming to service or coming to that event because you've already, you've already built a bridge and a relationship to those people. 
Matt Johnson (08:10):
Exactly. Yep. 
Nick Clason (08:12):
So I think, you know, so then if it can be done for both, then this doesn't feel like such a, such a foreign idea to the job description of most local church pastors. I think what it does maybe feel like though is, uh, like a lot of extra work, um, at least, you know, for me, you know, not cuz I'm not really sure what we're talking about with the, when it pertains to content marketing. So let's dive into that, but first tell, tell everyone the stat you told me the other day about why content marketing is so effective. 
Matt Johnson (08:47):
Yeah. Content marketing is the most effective form of marketing that, you know, us marketing experts have identified right now. And I can see this, this personally and all the stuff that we've been testing through my career, but, uh, it's 64% more effective than traditional marketing. It's three times cheaper. So when you hear that, you go, okay, I'm gonna get better results and spend way less money, which is always news, good news to the years of anybody that's got a strict budget. So yeah. Uh, if you can really start implementing some of this, uh, content marketing strategy, uh, you're gonna start seeing results and you're gonna be able to grow your torch or church organically. So mm-hmm 
Nick Clason (09:29):
Yeah. And so like, alright, so then let's take all that. So we're not marketing Jesus. We're just creating awareness around our church, which our church is truly speaking. The best message that there is in the entire world, the literal good news that you can have death, or you can have life because your sin has caused you death. And so we want to share that message with people and we want to, uh, go to the ends of the earth. And so we're going to use the digital means that are given to us. We've become all things to all people to get this message out there. And in light of all that it is the most effective form of marketing secular or not. And it is also the cheapest or maybe it's not the cheapest, but it's three times more cheap you said than, than some of the other ones. 
Nick Clason (10:12):
So in light of all that, it bodes really well because all, all it really requires of us. The cost, it really requires of us is just some, some like additional work or some, you know, this sounds so old, but some elbow grease, I don't know if that's a thing people say anymore, but just get down, get down. Yeah. I don't know, whatever. Get in there, make some stuff happen. Um, create some things. And so I think like the way I think about it is there's really like two prongs to it. There's the content and then there's the distribution of it. Right. So let's talk through just some of the actual content first. Um, and then when we get done with that, let's just chat through like different ways that churches can begin to create a distribution model for it, whether that's through setting up ads or websites or whatever the case may be. Sound good. 
Matt Johnson (11:00):
Mm yep. Sounds great. 
Nick Clason (11:02):
All right. So, uh, what the first one I have in mind is an ebook. Can you, I mean, most people know an ebook is, but can you give a few ideas or a few examples of what an ebook might look like for a church or how they could use an ebook as a form of content marketing? 
Matt Johnson (11:18):
Absolutely. So I'll give some like real practical examples too, that, uh, I've personally helped create or that we've used. So, uh, one of our most recent one was the summer ebook, which I believe we probably talked about in a performer. Uh, and we're about to launch our fall ebook and, uh, what these eBooks are designed to is for our next gen ministry at, uh, our current church. And that is really to help, you know, promote everything you can do with your kids, um, in the summer or the fall at the end of the ebook we're promoting event. So for the summer one, it was to really promote, uh, summer jam, which is our version of vacation Bible school. And then now for the follow you book, we're gonna be promoting trunk or treat, which, you know, we all know what trunk or treat is. And it's just a good way to like, Hey, we have this resource for you. 
Matt Johnson (12:03):
That's not all about who we are, but this resource can also bring you to us. Um, another good example is like, uh, you, Nick who's, you know, a youth leader, you could create an ebook for your summer camp. Um, like, uh, mm-hmm, , here's, uh, the summer camp checklist for every student, for every parent. Like you can create an ebook about that stuff. Or, um, for small groups you can create ebook about like, Hey, here's everything you need to know about joining a small group or, um, you know, so on and so on and so on. So they're just sit down and think of like, okay, what could I actually fill, you know, like 10 pages of, with some fun stuff and it doesn't have to be like, copy extensive. It can honestly just be a lot of images checklist, but you have a ton of opportunity there. And it's a way to get people to actually give you their email and their phone number mm-hmm  and then we can reach out to them. And it's also a good way to promote, Hey, this is what we have going on. 
Nick Clason (13:00):
Yeah. So like, so on a workflow side, the ebook, we curated ideas for families. So all we did was we just sent out emails and texts to people who have young kids and say, what are things you know about? And then we just threw it all together in a big Google doc, and then we organized it. And so like a couple of fun things that we did within that was we did like a park list. So broken down by city or community, we just gave them names of good parks. Another thing we did was we created an ice cream trail, uh, so that families could have a, like a, a goal to try and hit every ice cream shop or whatever over the course of the summer. Um, and that, wasn't a thing that was created. Like we just gathered different ice cream places. And then we created, uh, this quote unquote trail, you know, like, like when I lived in Cincinnati a couple years ago, there was a, an official like donut trail. 
Nick Clason (13:58):
And that, you know, that was a thing that was like actually known and marketed, but like this ice cream trail thing, like we just came up with this. Um, and then other thing we did was we made like a, we made like a scavenger hunt, um, in, in there about like different parks and stuff. So if you figure out like a local park or preserve or whatever, like try and find a caterpillar or try and find a leaf or whatever. And so theoretically you could print that out if you're like a family and you could take that to the preserve with you or to the park, and then you could do your little scavenger hunt thing. And so I think, like to Matt's point, what you're saying is you're like, this is the thing that provides value and it isn't even a promotion of an event or a promotion of our church. 
Nick Clason (14:37):
It's really just a way for us as a, as an organization to help support, um, families, you know, in, in this time to give 'em something to do over the summer. Cause everyone's looking for different things to do, you know, over the summer. And so, so you can do that. Yeah. That's what we did, but you can do that all kinds of different things. So I'm gonna throw the link in there to, uh, our ebook into the show notes in case you wanna check it out. Um, but, and you might get subscribed to our email list as a result of that, but Hey, that'd be cool too. Um, anything else on eBooks, Matt? 
Matt Johnson (15:11):
Um, no, I think that's about all I have on eBooks, honestly. Uh, yeah. 
Nick Clason (15:17):
How 
Matt Johnson (15:17):
Long they use 'em they're really easy to make. 
Nick Clason (15:20):
Let me ask you this. So we, we crafted, we came up with all the content, right? Like here's the list of things and then we organized it and then we handed it to you and you actually, you know, usually you outsource this, but this time you just created it, how long did that take you to create it? And where did you create it? 
Matt Johnson (15:38):
Uh, I created it in Canva cuz I just, uh, wanted to, you know, see what, what we could do with Canva. I'm not, I usually use Adobe and stuff for that kind of, uh, project. Um, honestly probably took about two to three hours to do the whole thing, um, of actual work it's, I mean it took, you know, more time cause there was a lot back and forth and approval processes and all that kinda stuff, but uh, yeah. And then when can have cheap, you can do it for like 12 bucks a month and for the pro version of it and really create something nice, but you can use free version to make a pretty ebook. And if you really wanna get like creative, you do Photoshop and illustrator and um, put all in design. So, 
Nick Clason (16:17):
And last, last I checked, I think Canada has a nonprofit license for churches. So you can look into, into that and reach out about that. And so that's a really great free resource. So, you know, theoretically from cover to cover, you did that in two to three hours. So anyone with even a little bit of design ability should be able to throw that together. Not, not too, it's not too much work once you kind of get everything built together. So, um, 
Matt Johnson (16:43):
Yeah, you can work off a template. 
Nick Clason (16:45):
Yeah, yeah, exactly. That's one of the advantages of Canva. It comes with those things prebuilt in there. So mm-hmm  all right. Uh, white pages, um, what, what are those and why are they useful? 
Matt Johnson (16:58):
 uh, white pages are honestly one of my favorite things to do in marketing, uh, and a white page is usually just an informational document that, um, can highlight features of like the church, your product, like whatever that looks like to whatever you're trying to market, um, could be your services, uh, and what you can do with like white papers, which we, uh, I did when I was working at dare to share was, uh, we did a white paper for all the gospel advancing values, all a sudden values. So each value had a white paper for it and it was a, you know, a highlighted solution of like what those values looked like. And those were one of our greatest lead generators to get leaders, to become gospel advancing leaders. So, um, find that thing that you were like, okay, we could actually write an informational document about this. 
Matt Johnson (17:50):
So, uh, could that be, maybe you provide daycare at your church, like you're, you should probably do a white paper about why your is a great solution for in the community, just to some there, um, maybe your church, uh, it takes a, you know, um, baby dedication very seriously. So why not do a baby dedication white paper to talk about like the biblical reasons behind that and what the difference between baby dedication and baby baptism is. And, um, especially in our culture, which is, you know, primary Catholic, that's probably something that we should do so people can understand, like we're not, we don't really baptize babies, but we would love to dedicate your baby. And here's the reasons why and stuff like that. So, um, you can really define those solutions. You could honestly do a white paper for all the ministries that you have going on. So we could do a student, uh, white paper. That's all about like what students offers and uh, why, you know, students is a great opportunity. Um, and these can be long documents or they could be, you know, kind an infograph, uh, and I've seen both work really well. And the idea of the white paper is just to have another way to people download and get some more information from you. 
Nick Clason (19:01):
Hmm. So it, it sounds like this is like, like a PDF or something like that, that people can download. And then it, it is that what's the reason why that is a good, uh, searchable or lead generator for people. What makes the fact that it's a PDF? What makes it, um, what makes it so good for marketing, I guess on the back end? Like what makes Google find it? Or, you know, whatever. 
Matt Johnson (19:31):
Yeah. So you're, there's a couple things. So the big thing that's gonna differ white paper from like the ebook or, um, even some of this other stuff we're gonna talk about is a white paper is a lot of information usually, and people are looking for that for like, you know, uh, literally searching for that information they wanted. They're trying to build trust within. You're gonna build a lot of trust if people download your white paper, mm-hmm  so the back end of Google, it's gonna wanna like, so that conversion rate's gonna be really high for the people that are searching for that, which Google is gonna like. Um, so it's gonna be a little more, you know, specific to, um, what you're creating the white paper for, but if people are searching for that, they're gonna Mo you know, there's probably like a 60% chance they're actually gonna download it, which is way better than, you know, an ebook you're probably looking at, you know, an 11% chance to download it if you're, you know, on a good day. So, 
Nick Clason (20:27):
So this is something that's like a, a PDF document that you create your positional paper or stance or whatever, maybe with infographics and stuff like that on baby dedication. Why is it good to have all of that information in a downloadable, uh, nice looking PDF style thing, as opposed to all that, like all those keywords and words and verbiage sitting on a website. 
Matt Johnson (20:52):
Great question. So the big reason in my mind is cuz it's a marketing lead for me. It's a lead generator for me, so I can get people to download it. Um, and they're gonna give their info and we know, uh, that because people are gonna wanna download it. If they're searching for it, you're more likely like that conversion rate is gonna be higher on it for those white papers. Uh, you're also, um, we'll get into content cluster and we don't want, you know, uh, or pillar page. Uh, those are gonna be a little bit longer. Honestly, a white paper is usually about 2,500 words and I've seen pillar pages that are 30,000 words. So, you know, OK. It's, uh, it could be very, it's a little bit more digestible, but it's a little bit bigger than the ebook. It's more info. Um, it's just kind of a next step for people. So if you are somebody that loves to write, um, you know, you're a pastor that loves writing their sermons a lot, uh, and you are like, Hey, I've always wanted to write a little book or whatever the eBooks, a great Legion, but I wanna write like in depth about, um, something that's going, some solution that we have at our church for, you know, maybe it's for alcoholism or something. And you guys have great solution for that. You have ed, you might write a big thing about that and get that known. 
Nick Clason (22:07):
Well, I'm even just thinking about, like, we have a, we have like a, um, in person wall, you know, in our building. And one of the things we have a little pamphlet there and it's just called like the guide to student ministry at our church. And I was like that right there with, I feel like the right like amount of like search terms and, and keywords and stuff like that. That would, that would be a great example of what we're talking about here. Mm-hmm  again, right? Like when we created it, we were only thinking about in person experiences. So only people that are gonna be in our lobby looking for it in our lobby, as opposed to also creating it and finding a place for it to live and exist on our website so that people can also find it there. It's just it's that switch. Right? It's that flip of a switch of thinking like you, you, more than likely already have something like this because you've created a brochure or pamphlet or something like that. Mm-hmm  so then turn that same piece of content into something that can go, um, on a website, like, like you're talking about. 
Matt Johnson (23:06):
Yeah. And, uh, you we've started, I mean, you've probably seen this Nick when we were like staying at church on Sunday, but I don't see a lot of people go to our physical walls without, you know, direction to so, uh, it's not a good awareness piece, you know, I've had plenty of people come on, go what's the student ministry about, I'm like, oh my goodness, we have failed, you know, give them more content to, you know, be able to figure out, you know, and identify these solutions for them. 
Nick Clason (23:35):
Does, does that, uh, dare to share, like, do those websites, do they still exist? Like could we link to them? 
Matt Johnson (23:41):
Uh, they should. Yeah, I can. I'll uh, I'll dig 'em up. We just, we revamped the whole website since we did those. So I'll just have to find where we re put those, so. 
Nick Clason (23:50):
Okay. Yeah. So I'll give you a link to that. Give you a link to what the summer ebook looked like. Uh, the next thing is, um, blogs. Let's talk about blogs. Blogs seem like, um, old news they've been around forever. So are they still useful piece of content marketing? Are they still worth our time? What, what would you say to that? 
Matt Johnson (24:08):
Uh, I'd say blogs are probably the lowest hanging fruit that anyone listens in this podcast could start, you know, um, doing right now. Um, and the reason I say that is cuz they don't need to be long. Uh, if you get a consistent rhythm of blog writing, you're gonna have consistent search. Uh, your SEO's gonna continue to be updated. And also you're gonna have, uh, consistent reason for people to continue to come back to you, which that's the key of a lot we've talked about. We want people to just come back to us and we don't want it to only be on Sunday mornings at church. We want to come on a Wednesday at work when they're on their lunch break and go, Hey, I wanna check out what my church has going on with it. So, um, blogs are honestly one of the easiest things to start implementing right now and the traffic and the potential of a blog is still massive. 
Matt Johnson (24:58):
So a great example of this is Michael Hyatt, um, who, uh, if you guys don't know who Michael I Hyatt is, you know, they grow up full. He, uh, he's a designer, full focus planner. He was an SEO or a CEO at a book publishing company. Uh, he's a hugely influential person in the marketing world and he started his entire company based off of blog writing, um, by giving like daily tips, um, like, uh, how to balance your day, uh, how to be a good boss, how to be a leader. Um, and he was doing that while I was a CEO. And then, uh, he turned that into an entirely functional company right now and full focus. So, uh, that is a great example of like what a blog can do for you. Uh, and blogs are just, uh, something that everyone can write, honestly, like it's your voice, it's your personality, that's your opinion on it. So, um, and they don't have to be long. Like you can write a, you know, 300, 500 word blog and that's all you need. 
Nick Clason (25:56):
Yeah. Great. So here, like, and Matt correct me if I'm wrong, but I feel like most like template website builders are sort of built on like a blog style, uh, idea, like it's built with the idea of like posts. So it's pretty easy for most church websites to create some sort of blog type thing where you just throw quick hitters of like your thoughts. 
Matt Johnson (26:19):
Exactly. And you, there's probably not a lot. You need to change. You just gotta look at some formatting stuff. Uh, like I said, it's gonna be a huge win for you. If you can actually start getting your blog going and be consistent, that's the one thing you will say, don't start a blog if you're not gonna be consistent and you're not gonna write it. So if you're gonna commit to a blog, say I'm gonna have a blog up every day. Like every Tuesday at 10:00 AM, make sure it's up every Tuesday at 10:00 AM, cuz that's gonna help also, uh, unlike the algorithm side of things. So 
Nick Clason (26:50):
What's a good, what would be a good recommended rhythm? Would you say for someone who's gonna blog? How often, how frequent all that stuff? How long? 
Matt Johnson (26:58):
Yeah, so I would start once a week, you know, get your, your toes wet, your fingers warmed up as you're typing for. Um, uh, and I would pick a day that you might see that might be the best day for traffic, for you at your, uh, at your church. So like for us, we have found Thursdays at, you know, 9:00 AM to be the best time to post anything. So, uh, that's when we would post, uh, you know, a new blog or whatever. Um, and then, uh, as you like start building your blog up or if you're like, Hey, this is something that I could definitely add more to start doing two a week or three a week. Um, you know, Michael Hyatt was doing one every day, which that's pretty, that's pretty intense. So I mean, if you have the time to do that and you wanna do that and you have the drive to do that, go for it, but I would just start with one at day right now and then build on there. 
Nick Clason (27:46):
All right. Great. So let's talk a little bit then Matt, about podcasts. Um, are, I feel like podcasts similar to blogs have been around forever? Are they still like a useful marketing tool? 
Matt Johnson (27:59):
Oh, absolutely. Yeah. If people are, wanna find a topic, um, they're gonna, um, traditionally look for podcasts now, especially the younger demographic. 
Nick Clason (28:09):
Yeah. What was like, what was the, what was the stat hubs stat came? Hub spot came out with a couple of weeks ago or months ago about, uh, the average, average American or average person listening to podcasts. 
Matt Johnson (28:22):
Yeah. So podcast listeners. So those are people that send a podcast, 84% of them listen to eight hours or more podcast a week. You have 78% of Americans are aware of podcasts and almost 60% of people in America listen to podcasts. So, um, a lot of people are, I mean, podcasts are continually to grow. Um, I mean younger people, it's definitely something that they do to pass the time now, especially on commutes and walking and, um, runs and working out and all that kinda stuff. And then, uh, you, you know, older people, old, older generations are starting to, you know, jump on the podcast bandwagon. So 
Nick Clason (29:01):
Yeah. So do you think that it's just recording your sermon, throwing it in on a podcast? Is that what you're recommending here? 
Matt Johnson (29:09):
Uh, I mean that, that's where you can start, honestly. I mean, that's not gonna give you, you know, the traditional traction of a podcast, uh, just because, you know, you're only gonna get people that wanna listen to your sermon at that point. They're not gonna necessarily be searching for like that topic for help. So, so like creating a parenting podcast or like an interview type podcast where people are like, Hey, I'm kinda looking for this kinda thing, but it is a good place to start and you already have the content. 
Nick Clason (29:37):
Yeah. Yeah. Um, crossroads in Cincinnati, uh, they have a like almost entire podcast network. Um, and I was I'll link to it in the show notes, but I was scrolling through it the other day. And so like, their pastor's name is Brian to, so they have a podcast called the aggressive life with Brian to then they have one called freed up it's about money. Then they have one called you can do this and it's a parenting podcast. And then they have one called, um, IKR question mark. It says real conversations with real women. One called I love Cincinnati, one called too long. Didn't read. And that's like a cliff notes version of like the Bible one called man skills, one called spirit stories. Um, so yeah, like they have what, whatever that is like seven, eight, something like that podcast summer, obviously. Right. I love Cincinnati. 
Nick Clason (30:32):
That's very like regional to them. And so it's just a podcast about yeah. Cincinnati and showcasing the best things about there. And, um, he, he does interviews with interesting people from Cincinnati and then they got one on like just the Bible, like, Hey, maybe the Bible, isn't something that's a regular rhythm or discipline to your life, but here's a quick hitter of, of different books, different chapters, you know, stuff like that. Um, so I, I I'll link to that in the show notes, but I love their approach to that. Cuz I think like you said, a lot of people are just starting with just the sermon. Um, and obviously crossroads is a big church, so they have a lot of resources to make some of these things happen, but you can begin to start thinking and looking and seeing ways that you can create other topics or other podcasts that might be interesting. And it's honestly, man, yeah. This is like episode what, seven or eight for us like this isn't been that hard. Like it's actually really fun.  no. And 
Matt Johnson (31:27):
So fun. It's easy and it's yeah. 
Nick Clason (31:30):
Yeah. You're just having a conversa conversation. We're just recording a conversation, you know, between you and me. And so if you can get two people that don't sound awkward on a microphone, like which is in a church is probably pretty easy because you get people that stand up talking to microphones all the time. So that that's not that that, you know, far off of a skillset of what they probably already have within their repertoire to do exactly. So. Yeah. Yep. Um, and then out of that, uh, one of the things that, uh, I think I've heard you recommend is transcripting those so that you can get all the words onto a website 
Matt Johnson (32:09):
Mm-hmm  yep, absolutely. Uh, highly recommend doing transcripts, uh, cause everything we've talked about over the last half hour or so is all, you know, searchable terms. So, and you can do, there's plenty of transcripting services out there that are fairly, very cheap to, you know, that you could just upload your MP3 two and they'll transcribe it for you. 
Nick Clason (32:31):
Yeah. I mean basically every time we do this, it's anywhere from 30 to 40 minutes and a AI subscription service through rev.com, um, will basically give me this transcript for anywhere from eight to $10. And so that's not super expensive. You, you put that along with the link to the podcast, whether you're using a hosting service or you're hosting it directly on your own website, um, and boom, there you go. You got all the words from it and you know, sometimes they messed stuff up. Like they spell my last name wrong every time. Yeah. But that's the catch go change it. Solos deal. Well, no, they put a Y in it when I say Clason it's there's no, Y a Y so 
Matt Johnson (33:13):
Whatever to call you, it says calling Nate Clauson. 
Nick Clason (33:17):
Cause you know how everyone says the word Jason and Mason, right? Like that's, that's how you're supposed to say those words too, obviously. Sorry. 
Matt Johnson (33:26):
 
Nick Clason (33:28):
All right. Uh, pillar pages. What are those? We talked about those a little bit last time. So if you, if you didn't listen to the last episode, go back and listen. We went pretty, pretty nerdy and pretty in depth on those. But for those that weren't here, give a quick, give a quick hitter of what those are and the purpose of them, 
Matt Johnson (33:45):
Uh, pillar page is a page specifically designed to help with SEO. Um, so search engine optimizations, and it's a large page also known as a content cluster of lots and lots of copy and information about something that's searchable. So good example of this is that we, uh, we're working on a pillar page right now at our church called, uh, the everything you need to know about Christian Small groups. And we identified those search terms. And now we're gonna just write a bunch of content all about that. So, um, and that's gonna be, you know, a pillar page to help drive traffic to our find your people stuff. 
Nick Clason (34:24):
So let's pretend that you are marketing genius. You are sitting here or you're at least marketing interested. You're hearing this. You're like, yes, yes, yes, yes, yes. But you are like multiple steps away from decision making. You are not the senior leader in your church and you go to your senior pastor and you experience some form of opposition. How would you Matt advise that person to enter into said conversation about one of these things? 
Matt Johnson (34:58):
Just any of them? 
Nick Clason (35:00):
Well, yeah, let let's hit 
Matt Johnson (35:02):
Pillar 
Nick Clason (35:03):
Pages. Let's hit it from a no from, from all of 'em. All of 'em. Yeah. Let's hit it from a high level. So you're, you're not the, you're not the decision maker, but you want to, how do you go about convincing your senior leadership that content marketing is worth doing? 
Matt Johnson (35:19):
Yeah. Uh, I would go to your senior leadership with just a lot of this information we talked about. So, you know, a big way I started pitching a lot of the stuff, you know, at a current church is a lot of the stats that, you know, we're seeing, um, in the marketing world. So, uh, we know how effective content marketing is and how it can actually, you know, nurture our, uh, congregation. I, um, for your church, it could be the blog. It could be the podcast. Um, really depends. So, uh, I would go in with that in mind, go in, um, with change management in mind. So just, you know, go in and, uh, talk about, uh, what you're seeing, what the goals are and why you can do it and how you're gonna be able to do it, uh, is my best advice for all that it is gonna, can be kinda challenging, especially if you have, uh, older church and older, uh, executives on your team to kinda pitch some of this stuff. 
Matt Johnson (36:25):
Um, um, especially some of the stuff that, you know, they might not see instant gratification from. So like a podcast you're not gonna see instant numbers from, it's something that you put time, money and effort into. That's gonna take, you know, um, a while to actually build your community up. But once it's built, it's usually pretty solid. And people typically once they're, you know, in the world of a podcast or whatever they can, uh, um, they stick around. So that's just the kinda stuff that you need to come in, ready to answer. So pick something that, you know, you can succeed at that, uh, can give you some fairly quick wins. Um, and then, uh, just be able to talk about that with that change management in mind. 
Nick Clason (37:00):
So let's, let's, uh, keep, let's do this super quick, but let's pretend that you, uh, got approval to do one of these things. And in one month, what would be a win? I wanna just go through each of these. I want you to just lay out what you think a win might look like. So what would be a win if in one month you launched an ebook, what is a, a measurable win, something that you can point to your, your boss about like, Hey, look at this, this is what we saw. This was a win because blank happened. 
Matt Johnson (37:31):
How many new people downloaded your ebook 
Nick Clason (37:34):
And 
Matt Johnson (37:34):
Depending on the size of your church, that number is gonna vary. 
Nick Clason (37:37):
Sure, sure. Sure. What about white page? Same thing. 
Matt Johnson (37:41):
Uh, white page. Yeah. White papers, probably pages. I would say the same thing is, uh, probably how many new people actually downloaded it. 
Nick Clason (37:49):
Okay. How about a blog, 
Matt Johnson (37:52):
A blog? I would just say how many, uh, people have read your blogs so you can actually get those stats, you know, you don't want people skimming it, um, not, or just bouncing away from it. So like actually having that bounce rate low and that read rate high on it. 
Nick Clason (38:06):
OK. Podcast, 
Matt Johnson (38:09):
Uh, podcast, it shows, uh, how many people are listening to it and these don't need to be new people. Like I said, a podcast is really gonna start with your and then grow 
Nick Clason (38:18):
And then pillar page, 
Matt Johnson (38:21):
Uh, pillar page is going just be how many people clicked on the page that's SEO related. So the bounce rate could be really high, but if you get someone stuck on for also biggest of that in mind. 
Nick Clason (38:35):
Yeah. Okay, great. Um, alright. So you're a small church. You don't have anything of any one of these things and we just hired you to be our marketing consultant. What would be your number one project that you'd say, Hey, do this to get started, 
Matt Johnson (38:53):
Look at this, the stats and who your congregation is and who your target is. But, um, most 90% of the time, I would say blog or podcast, just because it doesn't take a lot of extra effort on your end, um, podcast. You're gonna have to do a little bit editing, of course. Um, and the blog, you know, you're gonna have to set that up and, but the time commitment's a little bit less than some of these other things. And ebook is a quick way to get, you know, huge, uh, like to not get huge numbers, but to start seeing some of the new numbers come in a white paper, you'll have better, stronger leads. And then, uh, you know, a pillar page is a massive project. I wanna reiterate that there're a lot of work, so, um, but they won't give you the most traffic to your website. 
Nick Clason (39:33):
Well, and I think like, if you, if we're thinking about this from like an in person ministry strategy, like everything you do for in person requires a lot of work. Like I'll just say, as a youth pastor, I have to build an entire schedule for an entire semester. I have to recruit in, uh, secure several different like locations, host homes, small group leaders, get them screened, um, create like a theme for every week and teaching and content and all these different things. Like there's a lot of work to be done. And so mm-hmm,  um, like just because what we're talking about here in, in like digital form is a lot of work. It doesn't mean it's, it's not worth it, or you should only take the easy way out. It just means that you also have to set up all the infrastructure and framework to make it work too. And once you do, mm-hmm, , it's gonna be worth your while, but you have to have someone who cares about it and keep it going. Just like you have someone who cares about your student ministry, just like you have someone who cares about your women's ministry, keeping those things up and running and keeping them organized and brought together and the framework built and all the same types of things that we're talking about here. Like, it is a lot of work, but it's also worth it. 
Matt Johnson (40:47):
Mm-hmm  exactly. Yep. 
Nick Clason (40:49):
So, so last thing, Matt speaking around this idea of organization, like all these things are a great idea, but how like, like, especially like eBooks white pages, like you're trying to capture emails. And so what is the best way to get your, get the word out there with these things? Um, is there like, cuz you, you know, you wanna do some sort of like email marketing type of thing and your church may have that may not mm-hmm  but so you're gonna want to grab people's names, grab people's emails. Um, you're gonna need websites. Like what is the best distribution method? Is it advertising E like talk through it, just like that entire process from, um, getting it out there on Google, getting it, getting it out there on Facebook for ads, getting people to click on your thing, getting people to put their name in, um, where's all that stuff go, how's it how's doing. How do you keep it, keep all these things, uh, all these parts of the machine moving and working together. What's the best way to do that. 
Matt Johnson (41:50):
Yeah. We could do a whole episode about advertising, probably a couple episodes, honestly, cause it's such a beast. Um, and distribution in general, but I would say like to get you started, I'm just gonna give you a soft answer since we've already given you so much info in this one is social media. So just do what organically on social, figure out what your delivery method is. So if you wanna, you know, do MailChimp, I don't know what your church has in place right now. So if it's a that you have, or, um, maybe you're doing a hub or you have rock RMS, whatever that you're capturing people already. So you have some way that you're capturing emails already. There's probably a form option that connects to that, that you can deliver PDFs for. Um, I would say probably nine times outta 10. That's probably true. So, um, 
Nick Clason (42:42):
Well in most of those, most of those, whether, yeah, most of those, whether you pay for them or not, um, you know, cuz there might be churches here that don't, that don't have those things built yet, you know? So you gotta, you gotta land something as a distribution. So figure that out. There are some free ones, but it they're all gonna be limited until you start paying for 'em. And so if you're not already paying for one, you can go find a free one, but it, it may take some time to find one that works for free because certain features like automatic, like opt-ins with automatic email triggers, like that often costs a little bit of money, you know? So you just have to be yeah. Kinda aware going into that. 
Matt Johnson (43:23):
Yep. Oh absolutely. And, and that's, and then just post that on social to start out and get people to share that organically. Um, especially if you, like, I don't have any money for advertising. Don't worry about advertising right now. So start with some organic, um, ways to do that and build up your social presence, which will help you when you get to the advertising stage and you might have budget. 
Nick Clason (43:47):
Hmm. Yeah. And you can, I mean, think about it. You you're in an organization, no matter like, even if you're under a hundred people like that, you have uh, 50, 75, whatever raving fans about you. So ask for their help to get the word out because how many times Matt do you and I like make a decision based off of a word of mouth recommendation, more than Yelp mm-hmm  more than the stars on Google. Like if you tell me about a good restaurant, like I'm gonna trust you way more than a restaurant with 505 star reviews. Like I just am. Yep. Cause it that's just, that's just how our brains work for one reason or another. Like we don't all the other people that we don't know don't matter as much to us. Um, but, but you tell me about a good restaurant. I'm like, yeah, I'll try it, you know? 
Matt Johnson (44:34):
Yep, exactly. Yeah. So keep that in mind. 
Nick Clason (44:37):
Yep. For sure. All right. Any listen, tons of stuff here. Um, we'll try to link all the different examples that we put in there, uh, in the show notes so that you can see, cuz I don't know about you, but I'm visual. So we're talking about eBooks. I wanna show you an example. We're talking about white pages. I wanna show you an example. Um, but any, any other like last parting thoughts around this stuff, Matt, that you have before we, before we sign off? 
Matt Johnson (45:02):
Um, no. I mean pick one of these and go, try to, you know, start brainstorming some ideas to get it done. So 
Nick Clason (45:10):
Love it. All right guys. Good luck. Let us know how it's going. We'd love to hear from you@hybridministryontwitterhybridministry.xyz is the website and uh, we'd love for you to subscribe to this podcast. Give it a rating, give it a review. And if you found this helpful man, please share it with a friend. Uh, same thing we just said, let people know you found this helpful. So until next time we'll talk to you later. Bye guys. 
</description>
  <itunes:keywords>Digital, Meta, Online, Church, Streaming, Church Service, Gen Z, Millennials, Meta Church, Discipleship, Pastor, Content Marketing, Blogs, Podcast, Pillar Page, White Paper, Ebook, email</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Nick and Matt discuss what content marketing is. Should churches even be using marketing? Why is content marketing so effective? And what are some examples of blogs, pillar pages, white paper, ebooks and podcasts to help your church reach Gen Z and Millennials in a Digital and Hybrid form of ministry?</p>

<p>Follow us on Twitter - <a href="http://www.twitter.com/hybridministry" rel="nofollow">http://www.twitter.com/hybridministry</a><br>
Or check us out online - <a href="http://www.hybridministry.xyz" rel="nofollow">http://www.hybridministry.xyz</a></p>

<p><strong>LINKS</strong><br>
EBOOK EXAMPLE<br>
<a href="https://21023629.fs1.hubspotusercontent-na1.net/hubfs/21023629/101%20Things%20to%20do%20this%20Summer.pdf?utm_medium=email&_hsmi=220409116&_hsenc=p2ANqtz--GvYYsBn799IT7tZQ07OLdeLeNshWl6rRnS5f0wNelRUcxnmSP6GBZ4rNYmusr63ghavYI8SAUk3drn2tD3kuUF929s7xlw622qVQVuVCXDVsrlvE&utm_content=220409116&utm_source=hs_automation" rel="nofollow">https://21023629.fs1.hubspotusercontent-na1.net/hubfs/21023629/101%20Things%20to%20do%20this%20Summer.pdf?utm_medium=email&amp;_hsmi=220409116&amp;_hsenc=p2ANqtz--GvYYsBn799IT7tZQ07OLdeLeNshWl6rRnS5f0wNelRUcxnmSP6GBZ4rNYmusr63ghavYI8SAUk3drn2tD3kuUF929s7xlw622qVQVuVCXDVsrlvE&amp;utm_content=220409116&amp;utm_source=hs_automation</a></p>

<p>WHITE PAPER<br>
<a href="https://www.dare2share.org/gospel-advancing/value1-prayer" rel="nofollow">https://www.dare2share.org/gospel-advancing/value1-prayer</a></p>

<p>MICHAEL HYATT&#39;S BLOG<br>
<a href="https://fullfocus.co/blog/" rel="nofollow">https://fullfocus.co/blog/</a></p>

<p>CROSSROADS PODCAST NETWORK<br>
<a href="https://www.crossroads.net/media/podcasts/" rel="nofollow">https://www.crossroads.net/media/podcasts/</a></p>

<p>PILLAR PAGE EXAMPLE<br>
<a href="https://www.typeform.com/blog/guides/brand-awareness/" rel="nofollow">https://www.typeform.com/blog/guides/brand-awareness/</a></p>

<p><strong>TIMECODES</strong><br>
00:00-02:42 Intro and Beard Discussion<br>
02:42-05:33 Should churches do marketing?<br>
05:33-11:02 Why Content Marketing is so effective<br>
11:02-16:53 How do develop a church ebook<br>
16:53-23:49 How to use White Paper for churches<br>
23:49-27:45 Blogging for churches<br>
27:45-33:29 Podcasting for churches<br>
33:29-34:24 Pillar Pages for Churches<br>
34:24-37:00 How to convince your boss<br>
37:00-38:37 How to get started on each item<br>
38:37-40:48 Which one do I start with?<br>
40:48-44:36 What are the best services to use to capture this stuff?<br>
44:36-45:38 Outro</p>

<p><strong>TRANSCRIPT</strong><br>
Nick Clason (00:01):<br>
Well, hello, everybody. Welcome back to another episode of the hybrid ministry podcast. In today&#39;s episode, we are going to be talking about marketing in the church. And what exactly is content marketing? I&#39;m your host, Nick Clason sitting in alongside my amazing friend. The bearded wonder himself, Matt Johnson, how you doing this morning? And how&#39;s your beard. </p>

<p>Matt Johnson (00:27):<br>
Beard is good. Trimmed up, you know, a little bit cleaner, you know, we&#39;re, we&#39;re in summertime. So, you know, I like to keep a little shorter and, </p>

<p>Nick Clason (00:34):<br>
Uh, is that like shots fired at me? Is that shots fired at my no, </p>

<p>Matt Johnson (00:37):<br>
No shots fired at you it off. Cause when the winter comes around, I stopped trim it. So </p>

<p>Nick Clason (00:45):<br>
Yeah. It&#39;s nice. Well, I mean, I just announced everybody that I&#39;m gonna be moving to Texas, so I don&#39;t even know if I&#39;m gonna see winter anymore. </p>

<p>Matt Johnson (00:54):<br>
Probably not. No. I think, uh, your winters are in the past now, so which is really good for you. <laugh> </p>

<p>Nick Clason (01:00):<br>
Yeah. And my wife told me my Beard&#39;s looking kind of boxy, so I&#39;m not sure what to do with that. I feel like that&#39;s code code for trim it. </p>

<p>Matt Johnson (01:08):<br>
<laugh> code for shape it a little bit. </p>

<p>Nick Clason (01:11):<br>
Yeah. Come on, get rid of the box there. So yeah. Anyway, I interrupted you. You said you&#39;re doing good. </p>

<p>Matt Johnson (01:17):<br>
Yeah, I&#39;m doing good. How are you doing </p>

<p>Nick Clason (01:19):<br>
Great, man. Great. I&#39;m a little sleepy cuz you know it&#39;s it&#39;s Thursday. We had church last night. So of course I was out late, but oh as well. Um, some do idiot decided to plan an event with silly string. And then I watched as the facilities team looked glaringly and begrudgingly on at the mess that was being made on the patio. And I thought to myself, dang it. Now I probably should clean this up. So that took a minute <laugh> </p>

<p>Matt Johnson (01:51):<br>
Oh, let me get a little silly string, </p>

<p>Nick Clason (01:54):<br>
Um, silly string and then </p>

<p>Matt Johnson (01:55):<br>
We&#39;re very messy </p>

<p>Nick Clason (01:57):<br>
And then we&#39;re getting ready to do a, a, a baptism out on the patio. So there&#39;s a big tub out there. And of course all the kids are like getting water from it and throwing it on each other. So whoever thought let&#39;s get this set up on a Wednesday before the event, they, they obviously forgot that we were gonna be out there. So </p>

<p>Matt Johnson (02:15):<br>
Yeah, like let&#39;s get ahead of it. Be prepared. Oh actually we made a bigger mess and we had to refill it up. <laugh> </p>

<p>Nick Clason (02:22):<br>
Exactly. And they&#39;re initially stringing it now. So </p>

<p>Matt Johnson (02:25):<br>
<laugh> well, people are getting baptized Sunday. You know, you might find some silly string. </p>

<p>Nick Clason (02:31):<br>
You might come out with some, uh, lines of pink on you. It&#39;s okay. Don&#39;t worry. It&#39;s not no need that&#39;s it&#39;s just silly string. </p>

<p>Matt Johnson (02:38):<br>
No need to concern yourself. </p>

<p>Nick Clason (02:40):<br>
So, uh, Matt, one of the things I think is an interesting conversation and I&#39;d like to talk about it first here is like, is marketing a thing that churches should even be focused on? Cause a lot of what we&#39;re talking about, uh, in, in all these episodes is marketing is kind, kind of like brand recognition, getting yourself out there and different tips and strategies for that. And so I think there may just be a natural aversion to the word marketing, cuz it sounds very secular. It sounds very like businessy. Um, so what, what would be your response to someone who is like marketing in the church? Like, you know, you should be flipping tables for that. </p>

<p>Matt Johnson (03:19):<br>
<laugh> absolutely. No, I, I used to be under that ideas. Like why would you ever market Jesus? Like that&#39;s not something that needs to be marketed mm-hmm <affirmative> and I think something that you should think about when we think about marketing is not your traditional sense of marketing, of like, Hey, there&#39;s a billboard for us. We have commercials. We have radio ads or even like Facebook or TikTok ads. Um, that&#39;s not what I&#39;m talking. That&#39;s not the primary focus of market anymore. Primary focus marketing is, uh, really just awareness and something. I always go, Seth, always you&#39;re marketing, trying to change world with your marketing, you&#39;re failing as a marketer. Um, so when you put that in a context, your marketing mind should shift cuz I mean we&#39;re working in the church and you should be trying to change the world. So this is definitely something that we should be, you know, evangelizing essentially. </p>

<p>Matt Johnson (04:11):<br>
And it&#39;s I&#39;m so what, how a good way to put this in your mind is like, Hey, how do we do a, you know, have an evangelistic mindset for our church in the modern era. And uh, I always just think back to, you know, the pastorals they&#39;ve marketed Christianity in a totally different way. So it&#39;s always been quote marketed, but you just gotta think that brand awareness, bringing awareness to what you&#39;re trying to do and how you&#39;re trying to help the community and that stuff not, Hey, come by Jesus. Cause if, and if that&#39;s what you&#39;re at, like you&#39;re totally missing the entire point of everything we&#39;ve talked about. </p>

<p>Nick Clason (04:46):<br>
Yeah. I think about Paul says, uh, I become all things to all people and I think that he would use the digital means that are available to him today, you know, to, to help get the message of Jesus spread. You know, I think one of the, I dunno, probably issues or maybe concerns would just be that there seems to be an oversaturation maybe of messaging out there. And so how can, uh, how can the church stand apart? Like what sets them, you know, in obviously we&#39;re, we&#39;re coming from a different position, but how do we do it? Well, because if we, I feel like if we don&#39;t do it well, we&#39;re just gonna get lost in a sea of kinda white noise that&#39;s out there. </p>

<p>Matt Johnson (05:31):<br>
Yep, exactly. </p>

<p>Nick Clason (05:33):<br>
So, uh, one of the, one of the things you told me the other day was, uh, this idea about content marketing. So first of all, mm-hmm <affirmative> what is content marketing? </p>

<p>Matt Johnson (05:45):<br>
Yeah. So content marketing is this idea that you&#39;re using content that you&#39;re creating to market. So it&#39;s like, again, we&#39;re not talking about, you know, TikTok ads, Facebook ads, Instagram ads, we&#39;re not talking about, um, popup ads or uh, um, ads before a YouTube video. We&#39;re actually talking about giving people in our churches and that we want to come to our church content, that markets who we are. Um, so we&#39;ll get into all the nitty gritty details of what that looks like in a little bit, but uh, it&#39;s just providing a value, um, more than just a Hey here&#39;s who we are. </p>

<p>Nick Clason (06:25):<br>
Yeah. Or here&#39;s service times, right? Or here&#39;s, here&#39;s our address. You should come to our service. Like it&#39;s, it&#39;s providing, I like that we&#39;re providing value, you know, giving them something that they can, that that&#39;s useful to them valuable to them. And Matt, do you think, um, before we get to nitty gritty, do you think that this type of thing, if you&#39;re gonna try and provide quote unquote value, can it be done on multiple levels? Can you provide value, um, and information content to people that are already disciples inside your church and people not inside your church? Or do you feel like you need to choose one or the other? Like what would you say to that? </p>

<p>Matt Johnson (07:07):<br>
No, I would say it could be both very easily. Um, as you start, you know, deciding what the content you wanna do and what the purpose of your content is, you can really start to figure out what that value is. You add, um, content marketing can virtual your people that already disciples, and then it can also bring in you new people can be an evangelism tool at Casa breed, new discipleship tool. You have so many avenues that can go with content marketing, um, and all that stuff that we had talked about, like services and, uh, we, this, </p>

<p>Nick Clason (07:54):<br>
No, I was say, yeah, if you add value, then there&#39;s gonna be a more natural trust that&#39;s built and then an easier step into coming to service or coming to that event because you&#39;ve already, you&#39;ve already built a bridge and a relationship to those people. </p>

<p>Matt Johnson (08:10):<br>
Exactly. Yep. </p>

<p>Nick Clason (08:12):<br>
So I think, you know, so then if it can be done for both, then this doesn&#39;t feel like such a, such a foreign idea to the job description of most local church pastors. I think what it does maybe feel like though is, uh, like a lot of extra work, um, at least, you know, for me, you know, not cuz I&#39;m not really sure what we&#39;re talking about with the, when it pertains to content marketing. So let&#39;s dive into that, but first tell, tell everyone the stat you told me the other day about why content marketing is so effective. </p>

<p>Matt Johnson (08:47):<br>
Yeah. Content marketing is the most effective form of marketing that, you know, us marketing experts have identified right now. And I can see this, this personally and all the stuff that we&#39;ve been testing through my career, but, uh, it&#39;s 64% more effective than traditional marketing. It&#39;s three times cheaper. So when you hear that, you go, okay, I&#39;m gonna get better results and spend way less money, which is always news, good news to the years of anybody that&#39;s got a strict budget. So yeah. Uh, if you can really start implementing some of this, uh, content marketing strategy, uh, you&#39;re gonna start seeing results and you&#39;re gonna be able to grow your torch or church organically. So mm-hmm </p>

<p>Nick Clason (09:29):<br>
Yeah. And so like, alright, so then let&#39;s take all that. So we&#39;re not marketing Jesus. We&#39;re just creating awareness around our church, which our church is truly speaking. The best message that there is in the entire world, the literal good news that you can have death, or you can have life because your sin has caused you death. And so we want to share that message with people and we want to, uh, go to the ends of the earth. And so we&#39;re going to use the digital means that are given to us. We&#39;ve become all things to all people to get this message out there. And in light of all that it is the most effective form of marketing secular or not. And it is also the cheapest or maybe it&#39;s not the cheapest, but it&#39;s three times more cheap you said than, than some of the other ones. </p>

<p>Nick Clason (10:12):<br>
So in light of all that, it bodes really well because all, all it really requires of us. The cost, it really requires of us is just some, some like additional work or some, you know, this sounds so old, but some elbow grease, I don&#39;t know if that&#39;s a thing people say anymore, but just get down, get down. Yeah. I don&#39;t know, whatever. Get in there, make some stuff happen. Um, create some things. And so I think like the way I think about it is there&#39;s really like two prongs to it. There&#39;s the content and then there&#39;s the distribution of it. Right. So let&#39;s talk through just some of the actual content first. Um, and then when we get done with that, let&#39;s just chat through like different ways that churches can begin to create a distribution model for it, whether that&#39;s through setting up ads or websites or whatever the case may be. Sound good. </p>

<p>Matt Johnson (11:00):<br>
Mm yep. Sounds great. </p>

<p>Nick Clason (11:02):<br>
All right. So, uh, what the first one I have in mind is an ebook. Can you, I mean, most people know an ebook is, but can you give a few ideas or a few examples of what an ebook might look like for a church or how they could use an ebook as a form of content marketing? </p>

<p>Matt Johnson (11:18):<br>
Absolutely. So I&#39;ll give some like real practical examples too, that, uh, I&#39;ve personally helped create or that we&#39;ve used. So, uh, one of our most recent one was the summer ebook, which I believe we probably talked about in a performer. Uh, and we&#39;re about to launch our fall ebook and, uh, what these eBooks are designed to is for our next gen ministry at, uh, our current church. And that is really to help, you know, promote everything you can do with your kids, um, in the summer or the fall at the end of the ebook we&#39;re promoting event. So for the summer one, it was to really promote, uh, summer jam, which is our version of vacation Bible school. And then now for the follow you book, we&#39;re gonna be promoting trunk or treat, which, you know, we all know what trunk or treat is. And it&#39;s just a good way to like, Hey, we have this resource for you. </p>

<p>Matt Johnson (12:03):<br>
That&#39;s not all about who we are, but this resource can also bring you to us. Um, another good example is like, uh, you, Nick who&#39;s, you know, a youth leader, you could create an ebook for your summer camp. Um, like, uh, mm-hmm, <affirmative>, here&#39;s, uh, the summer camp checklist for every student, for every parent. Like you can create an ebook about that stuff. Or, um, for small groups you can create ebook about like, Hey, here&#39;s everything you need to know about joining a small group or, um, you know, so on and so on and so on. So they&#39;re just sit down and think of like, okay, what could I actually fill, you know, like 10 pages of, with some fun stuff and it doesn&#39;t have to be like, copy extensive. It can honestly just be a lot of images checklist, but you have a ton of opportunity there. And it&#39;s a way to get people to actually give you their email and their phone number mm-hmm <affirmative> and then we can reach out to them. And it&#39;s also a good way to promote, Hey, this is what we have going on. </p>

<p>Nick Clason (13:00):<br>
Yeah. So like, so on a workflow side, the ebook, we curated ideas for families. So all we did was we just sent out emails and texts to people who have young kids and say, what are things you know about? And then we just threw it all together in a big Google doc, and then we organized it. And so like a couple of fun things that we did within that was we did like a park list. So broken down by city or community, we just gave them names of good parks. Another thing we did was we created an ice cream trail, uh, so that families could have a, like a, a goal to try and hit every ice cream shop or whatever over the course of the summer. Um, and that, wasn&#39;t a thing that was created. Like we just gathered different ice cream places. And then we created, uh, this quote unquote trail, you know, like, like when I lived in Cincinnati a couple years ago, there was a, an official like donut trail. </p>

<p>Nick Clason (13:58):<br>
And that, you know, that was a thing that was like actually known and marketed, but like this ice cream trail thing, like we just came up with this. Um, and then other thing we did was we made like a, we made like a scavenger hunt, um, in, in there about like different parks and stuff. So if you figure out like a local park or preserve or whatever, like try and find a caterpillar or try and find a leaf or whatever. And so theoretically you could print that out if you&#39;re like a family and you could take that to the preserve with you or to the park, and then you could do your little scavenger hunt thing. And so I think, like to Matt&#39;s point, what you&#39;re saying is you&#39;re like, this is the thing that provides value and it isn&#39;t even a promotion of an event or a promotion of our church. </p>

<p>Nick Clason (14:37):<br>
It&#39;s really just a way for us as a, as an organization to help support, um, families, you know, in, in this time to give &#39;em something to do over the summer. Cause everyone&#39;s looking for different things to do, you know, over the summer. And so, so you can do that. Yeah. That&#39;s what we did, but you can do that all kinds of different things. So I&#39;m gonna throw the link in there to, uh, our ebook into the show notes in case you wanna check it out. Um, but, and you might get subscribed to our email list as a result of that, but Hey, that&#39;d be cool too. Um, anything else on eBooks, Matt? </p>

<p>Matt Johnson (15:11):<br>
Um, no, I think that&#39;s about all I have on eBooks, honestly. Uh, yeah. </p>

<p>Nick Clason (15:17):<br>
How </p>

<p>Matt Johnson (15:17):<br>
Long they use &#39;em they&#39;re really easy to make. </p>

<p>Nick Clason (15:20):<br>
Let me ask you this. So we, we crafted, we came up with all the content, right? Like here&#39;s the list of things and then we organized it and then we handed it to you and you actually, you know, usually you outsource this, but this time you just created it, how long did that take you to create it? And where did you create it? </p>

<p>Matt Johnson (15:38):<br>
Uh, I created it in Canva cuz I just, uh, wanted to, you know, see what, what we could do with Canva. I&#39;m not, I usually use Adobe and stuff for that kind of, uh, project. Um, honestly probably took about two to three hours to do the whole thing, um, of actual work it&#39;s, I mean it took, you know, more time cause there was a lot back and forth and approval processes and all that kinda stuff, but uh, yeah. And then when can have cheap, you can do it for like 12 bucks a month and for the pro version of it and really create something nice, but you can use free version to make a pretty ebook. And if you really wanna get like creative, you do Photoshop and illustrator and um, put all in design. So, </p>

<p>Nick Clason (16:17):<br>
And last, last I checked, I think Canada has a nonprofit license for churches. So you can look into, into that and reach out about that. And so that&#39;s a really great free resource. So, you know, theoretically from cover to cover, you did that in two to three hours. So anyone with even a little bit of design ability should be able to throw that together. Not, not too, it&#39;s not too much work once you kind of get everything built together. So, um, </p>

<p>Matt Johnson (16:43):<br>
Yeah, you can work off a template. </p>

<p>Nick Clason (16:45):<br>
Yeah, yeah, exactly. That&#39;s one of the advantages of Canva. It comes with those things prebuilt in there. So mm-hmm <affirmative> all right. Uh, white pages, um, what, what are those and why are they useful? </p>

<p>Matt Johnson (16:58):<br>
<laugh> uh, white pages are honestly one of my favorite things to do in marketing, uh, and a white page is usually just an informational document that, um, can highlight features of like the church, your product, like whatever that looks like to whatever you&#39;re trying to market, um, could be your services, uh, and what you can do with like white papers, which we, uh, I did when I was working at dare to share was, uh, we did a white paper for all the gospel advancing values, all a sudden values. So each value had a white paper for it and it was a, you know, a highlighted solution of like what those values looked like. And those were one of our greatest lead generators to get leaders, to become gospel advancing leaders. So, um, find that thing that you were like, okay, we could actually write an informational document about this. </p>

<p>Matt Johnson (17:50):<br>
So, uh, could that be, maybe you provide daycare at your church, like you&#39;re, you should probably do a white paper about why your is a great solution for in the community, just to some there, um, maybe your church, uh, it takes a, you know, um, baby dedication very seriously. So why not do a baby dedication white paper to talk about like the biblical reasons behind that and what the difference between baby dedication and baby baptism is. And, um, especially in our culture, which is, you know, primary Catholic, that&#39;s probably something that we should do so people can understand, like we&#39;re not, we don&#39;t really baptize babies, but we would love to dedicate your baby. And here&#39;s the reasons why and stuff like that. So, um, you can really define those solutions. You could honestly do a white paper for all the ministries that you have going on. So we could do a student, uh, white paper. That&#39;s all about like what students offers and uh, why, you know, students is a great opportunity. Um, and these can be long documents or they could be, you know, kind an infograph, uh, and I&#39;ve seen both work really well. And the idea of the white paper is just to have another way to people download and get some more information from you. </p>

<p>Nick Clason (19:01):<br>
Hmm. So it, it sounds like this is like, like a PDF or something like that, that people can download. And then it, it is that what&#39;s the reason why that is a good, uh, searchable or lead generator for people. What makes the fact that it&#39;s a PDF? What makes it, um, what makes it so good for marketing, I guess on the back end? Like what makes Google find it? Or, you know, whatever. </p>

<p>Matt Johnson (19:31):<br>
Yeah. So you&#39;re, there&#39;s a couple things. So the big thing that&#39;s gonna differ white paper from like the ebook or, um, even some of this other stuff we&#39;re gonna talk about is a white paper is a lot of information usually, and people are looking for that for like, you know, uh, literally searching for that information they wanted. They&#39;re trying to build trust within. You&#39;re gonna build a lot of trust if people download your white paper, mm-hmm <affirmative> so the back end of Google, it&#39;s gonna wanna like, so that conversion rate&#39;s gonna be really high for the people that are searching for that, which Google is gonna like. Um, so it&#39;s gonna be a little more, you know, specific to, um, what you&#39;re creating the white paper for, but if people are searching for that, they&#39;re gonna Mo you know, there&#39;s probably like a 60% chance they&#39;re actually gonna download it, which is way better than, you know, an ebook you&#39;re probably looking at, you know, an 11% chance to download it if you&#39;re, you know, on a good day. So, </p>

<p>Nick Clason (20:27):<br>
So this is something that&#39;s like a, a PDF document that you create your positional paper or stance or whatever, maybe with infographics and stuff like that on baby dedication. Why is it good to have all of that information in a downloadable, uh, nice looking PDF style thing, as opposed to all that, like all those keywords and words and verbiage sitting on a website. </p>

<p>Matt Johnson (20:52):<br>
Great question. So the big reason in my mind is cuz it&#39;s a marketing lead for me. It&#39;s a lead generator for me, so I can get people to download it. Um, and they&#39;re gonna give their info and we know, uh, that because people are gonna wanna download it. If they&#39;re searching for it, you&#39;re more likely like that conversion rate is gonna be higher on it for those white papers. Uh, you&#39;re also, um, we&#39;ll get into content cluster and we don&#39;t want, you know, uh, or pillar page. Uh, those are gonna be a little bit longer. Honestly, a white paper is usually about 2,500 words and I&#39;ve seen pillar pages that are 30,000 words. So, you know, OK. It&#39;s, uh, it could be very, it&#39;s a little bit more digestible, but it&#39;s a little bit bigger than the ebook. It&#39;s more info. Um, it&#39;s just kind of a next step for people. So if you are somebody that loves to write, um, you know, you&#39;re a pastor that loves writing their sermons a lot, uh, and you are like, Hey, I&#39;ve always wanted to write a little book or whatever the eBooks, a great Legion, but I wanna write like in depth about, um, something that&#39;s going, some solution that we have at our church for, you know, maybe it&#39;s for alcoholism or something. And you guys have great solution for that. You have ed, you might write a big thing about that and get that known. </p>

<p>Nick Clason (22:07):<br>
Well, I&#39;m even just thinking about, like, we have a, we have like a, um, in person wall, you know, in our building. And one of the things we have a little pamphlet there and it&#39;s just called like the guide to student ministry at our church. And I was like that right there with, I feel like the right like amount of like search terms and, and keywords and stuff like that. That would, that would be a great example of what we&#39;re talking about here. Mm-hmm <affirmative> again, right? Like when we created it, we were only thinking about in person experiences. So only people that are gonna be in our lobby looking for it in our lobby, as opposed to also creating it and finding a place for it to live and exist on our website so that people can also find it there. It&#39;s just it&#39;s that switch. Right? It&#39;s that flip of a switch of thinking like you, you, more than likely already have something like this because you&#39;ve created a brochure or pamphlet or something like that. Mm-hmm <affirmative> so then turn that same piece of content into something that can go, um, on a website, like, like you&#39;re talking about. </p>

<p>Matt Johnson (23:06):<br>
Yeah. And, uh, you we&#39;ve started, I mean, you&#39;ve probably seen this Nick when we were like staying at church on Sunday, but I don&#39;t see a lot of people go to our physical walls without, you know, direction to so, uh, it&#39;s not a good awareness piece, you know, I&#39;ve had plenty of people come on, go what&#39;s the student ministry about, I&#39;m like, oh my goodness, we have failed, you know, give them more content to, you know, be able to figure out, you know, and identify these solutions for them. </p>

<p>Nick Clason (23:35):<br>
Does, does that, uh, dare to share, like, do those websites, do they still exist? Like could we link to them? </p>

<p>Matt Johnson (23:41):<br>
Uh, they should. Yeah, I can. I&#39;ll uh, I&#39;ll dig &#39;em up. We just, we revamped the whole website since we did those. So I&#39;ll just have to find where we re put those, so. </p>

<p>Nick Clason (23:50):<br>
Okay. Yeah. So I&#39;ll give you a link to that. Give you a link to what the summer ebook looked like. Uh, the next thing is, um, blogs. Let&#39;s talk about blogs. Blogs seem like, um, old news they&#39;ve been around forever. So are they still useful piece of content marketing? Are they still worth our time? What, what would you say to that? </p>

<p>Matt Johnson (24:08):<br>
Uh, I&#39;d say blogs are probably the lowest hanging fruit that anyone listens in this podcast could start, you know, um, doing right now. Um, and the reason I say that is cuz they don&#39;t need to be long. Uh, if you get a consistent rhythm of blog writing, you&#39;re gonna have consistent search. Uh, your SEO&#39;s gonna continue to be updated. And also you&#39;re gonna have, uh, consistent reason for people to continue to come back to you, which that&#39;s the key of a lot we&#39;ve talked about. We want people to just come back to us and we don&#39;t want it to only be on Sunday mornings at church. We want to come on a Wednesday at work when they&#39;re on their lunch break and go, Hey, I wanna check out what my church has going on with it. So, um, blogs are honestly one of the easiest things to start implementing right now and the traffic and the potential of a blog is still massive. </p>

<p>Matt Johnson (24:58):<br>
So a great example of this is Michael Hyatt, um, who, uh, if you guys don&#39;t know who Michael I Hyatt is, you know, they grow up full. He, uh, he&#39;s a designer, full focus planner. He was an SEO or a CEO at a book publishing company. Uh, he&#39;s a hugely influential person in the marketing world and he started his entire company based off of blog writing, um, by giving like daily tips, um, like, uh, how to balance your day, uh, how to be a good boss, how to be a leader. Um, and he was doing that while I was a CEO. And then, uh, he turned that into an entirely functional company right now and full focus. So, uh, that is a great example of like what a blog can do for you. Uh, and blogs are just, uh, something that everyone can write, honestly, like it&#39;s your voice, it&#39;s your personality, that&#39;s your opinion on it. So, um, and they don&#39;t have to be long. Like you can write a, you know, 300, 500 word blog and that&#39;s all you need. </p>

<p>Nick Clason (25:56):<br>
Yeah. Great. So here, like, and Matt correct me if I&#39;m wrong, but I feel like most like template website builders are sort of built on like a blog style, uh, idea, like it&#39;s built with the idea of like posts. So it&#39;s pretty easy for most church websites to create some sort of blog type thing where you just throw quick hitters of like your thoughts. </p>

<p>Matt Johnson (26:19):<br>
Exactly. And you, there&#39;s probably not a lot. You need to change. You just gotta look at some formatting stuff. Uh, like I said, it&#39;s gonna be a huge win for you. If you can actually start getting your blog going and be consistent, that&#39;s the one thing you will say, don&#39;t start a blog if you&#39;re not gonna be consistent and you&#39;re not gonna write it. So if you&#39;re gonna commit to a blog, say I&#39;m gonna have a blog up every day. Like every Tuesday at 10:00 AM, make sure it&#39;s up every Tuesday at 10:00 AM, cuz that&#39;s gonna help also, uh, unlike the algorithm side of things. So </p>

<p>Nick Clason (26:50):<br>
What&#39;s a good, what would be a good recommended rhythm? Would you say for someone who&#39;s gonna blog? How often, how frequent all that stuff? How long? </p>

<p>Matt Johnson (26:58):<br>
Yeah, so I would start once a week, you know, get your, your toes wet, your fingers warmed up as you&#39;re typing for. Um, uh, and I would pick a day that you might see that might be the best day for traffic, for you at your, uh, at your church. So like for us, we have found Thursdays at, you know, 9:00 AM to be the best time to post anything. So, uh, that&#39;s when we would post, uh, you know, a new blog or whatever. Um, and then, uh, as you like start building your blog up or if you&#39;re like, Hey, this is something that I could definitely add more to start doing two a week or three a week. Um, you know, Michael Hyatt was doing one every day, which that&#39;s pretty, that&#39;s pretty intense. So I mean, if you have the time to do that and you wanna do that and you have the drive to do that, go for it, but I would just start with one at day right now and then build on there. </p>

<p>Nick Clason (27:46):<br>
All right. Great. So let&#39;s talk a little bit then Matt, about podcasts. Um, are, I feel like podcasts similar to blogs have been around forever? Are they still like a useful marketing tool? </p>

<p>Matt Johnson (27:59):<br>
Oh, absolutely. Yeah. If people are, wanna find a topic, um, they&#39;re gonna, um, traditionally look for podcasts now, especially the younger demographic. </p>

<p>Nick Clason (28:09):<br>
Yeah. What was like, what was the, what was the stat hubs stat came? Hub spot came out with a couple of weeks ago or months ago about, uh, the average, average American or average person listening to podcasts. </p>

<p>Matt Johnson (28:22):<br>
Yeah. So podcast listeners. So those are people that send a podcast, 84% of them listen to eight hours or more podcast a week. You have 78% of Americans are aware of podcasts and almost 60% of people in America listen to podcasts. So, um, a lot of people are, I mean, podcasts are continually to grow. Um, I mean younger people, it&#39;s definitely something that they do to pass the time now, especially on commutes and walking and, um, runs and working out and all that kinda stuff. And then, uh, you, you know, older people, old, older generations are starting to, you know, jump on the podcast bandwagon. So </p>

<p>Nick Clason (29:01):<br>
Yeah. So do you think that it&#39;s just recording your sermon, throwing it in on a podcast? Is that what you&#39;re recommending here? </p>

<p>Matt Johnson (29:09):<br>
Uh, I mean that, that&#39;s where you can start, honestly. I mean, that&#39;s not gonna give you, you know, the traditional traction of a podcast, uh, just because, you know, you&#39;re only gonna get people that wanna listen to your sermon at that point. They&#39;re not gonna necessarily be searching for like that topic for help. So, so like creating a parenting podcast or like an interview type podcast where people are like, Hey, I&#39;m kinda looking for this kinda thing, but it is a good place to start and you already have the content. </p>

<p>Nick Clason (29:37):<br>
Yeah. Yeah. Um, crossroads in Cincinnati, uh, they have a like almost entire podcast network. Um, and I was I&#39;ll link to it in the show notes, but I was scrolling through it the other day. And so like, their pastor&#39;s name is Brian to, so they have a podcast called the aggressive life with Brian to then they have one called freed up it&#39;s about money. Then they have one called you can do this and it&#39;s a parenting podcast. And then they have one called, um, IKR question mark. It says real conversations with real women. One called I love Cincinnati, one called too long. Didn&#39;t read. And that&#39;s like a cliff notes version of like the Bible one called man skills, one called spirit stories. Um, so yeah, like they have what, whatever that is like seven, eight, something like that podcast summer, obviously. Right. I love Cincinnati. </p>

<p>Nick Clason (30:32):<br>
That&#39;s very like regional to them. And so it&#39;s just a podcast about yeah. Cincinnati and showcasing the best things about there. And, um, he, he does interviews with interesting people from Cincinnati and then they got one on like just the Bible, like, Hey, maybe the Bible, isn&#39;t something that&#39;s a regular rhythm or discipline to your life, but here&#39;s a quick hitter of, of different books, different chapters, you know, stuff like that. Um, so I, I I&#39;ll link to that in the show notes, but I love their approach to that. Cuz I think like you said, a lot of people are just starting with just the sermon. Um, and obviously crossroads is a big church, so they have a lot of resources to make some of these things happen, but you can begin to start thinking and looking and seeing ways that you can create other topics or other podcasts that might be interesting. And it&#39;s honestly, man, yeah. This is like episode what, seven or eight for us like this isn&#39;t been that hard. Like it&#39;s actually really fun. <laugh> no. And </p>

<p>Matt Johnson (31:27):<br>
So fun. It&#39;s easy and it&#39;s yeah. </p>

<p>Nick Clason (31:30):<br>
Yeah. You&#39;re just having a conversa conversation. We&#39;re just recording a conversation, you know, between you and me. And so if you can get two people that don&#39;t sound awkward on a microphone, like which is in a church is probably pretty easy because you get people that stand up talking to microphones all the time. So that that&#39;s not that that, you know, far off of a skillset of what they probably already have within their repertoire to do exactly. So. Yeah. Yep. Um, and then out of that, uh, one of the things that, uh, I think I&#39;ve heard you recommend is transcripting those so that you can get all the words onto a website </p>

<p>Matt Johnson (32:09):<br>
Mm-hmm <affirmative> yep, absolutely. Uh, highly recommend doing transcripts, uh, cause everything we&#39;ve talked about over the last half hour or so is all, you know, searchable terms. So, and you can do, there&#39;s plenty of transcripting services out there that are fairly, very cheap to, you know, that you could just upload your MP3 two and they&#39;ll transcribe it for you. </p>

<p>Nick Clason (32:31):<br>
Yeah. I mean basically every time we do this, it&#39;s anywhere from 30 to 40 minutes and a AI subscription service through rev.com, um, will basically give me this transcript for anywhere from eight to $10. And so that&#39;s not super expensive. You, you put that along with the link to the podcast, whether you&#39;re using a hosting service or you&#39;re hosting it directly on your own website, um, and boom, there you go. You got all the words from it and you know, sometimes they messed stuff up. Like they spell my last name wrong every time. Yeah. But that&#39;s the catch go change it. Solos deal. Well, no, they put a Y in it when I say Clason it&#39;s there&#39;s no, Y a Y so </p>

<p>Matt Johnson (33:13):<br>
Whatever to call you, it says calling Nate Clauson. </p>

<p>Nick Clason (33:17):<br>
Cause you know how everyone says the word Jason and Mason, right? Like that&#39;s, that&#39;s how you&#39;re supposed to say those words too, obviously. Sorry. </p>

<p>Matt Johnson (33:26):<br>
<laugh> </p>

<p>Nick Clason (33:28):<br>
All right. Uh, pillar pages. What are those? We talked about those a little bit last time. So if you, if you didn&#39;t listen to the last episode, go back and listen. We went pretty, pretty nerdy and pretty in depth on those. But for those that weren&#39;t here, give a quick, give a quick hitter of what those are and the purpose of them, </p>

<p>Matt Johnson (33:45):<br>
Uh, pillar page is a page specifically designed to help with SEO. Um, so search engine optimizations, and it&#39;s a large page also known as a content cluster of lots and lots of copy and information about something that&#39;s searchable. So good example of this is that we, uh, we&#39;re working on a pillar page right now at our church called, uh, the everything you need to know about Christian Small groups. And we identified those search terms. And now we&#39;re gonna just write a bunch of content all about that. So, um, and that&#39;s gonna be, you know, a pillar page to help drive traffic to our find your people stuff. </p>

<p>Nick Clason (34:24):<br>
So let&#39;s pretend that you are marketing genius. You are sitting here or you&#39;re at least marketing interested. You&#39;re hearing this. You&#39;re like, yes, yes, yes, yes, yes. But you are like multiple steps away from decision making. You are not the senior leader in your church and you go to your senior pastor and you experience some form of opposition. How would you Matt advise that person to enter into said conversation about one of these things? </p>

<p>Matt Johnson (34:58):<br>
Just any of them? </p>

<p>Nick Clason (35:00):<br>
Well, yeah, let let&#39;s hit </p>

<p>Matt Johnson (35:02):<br>
Pillar </p>

<p>Nick Clason (35:03):<br>
Pages. Let&#39;s hit it from a no from, from all of &#39;em. All of &#39;em. Yeah. Let&#39;s hit it from a high level. So you&#39;re, you&#39;re not the, you&#39;re not the decision maker, but you want to, how do you go about convincing your senior leadership that content marketing is worth doing? </p>

<p>Matt Johnson (35:19):<br>
Yeah. Uh, I would go to your senior leadership with just a lot of this information we talked about. So, you know, a big way I started pitching a lot of the stuff, you know, at a current church is a lot of the stats that, you know, we&#39;re seeing, um, in the marketing world. So, uh, we know how effective content marketing is and how it can actually, you know, nurture our, uh, congregation. I, um, for your church, it could be the blog. It could be the podcast. Um, really depends. So, uh, I would go in with that in mind, go in, um, with change management in mind. So just, you know, go in and, uh, talk about, uh, what you&#39;re seeing, what the goals are and why you can do it and how you&#39;re gonna be able to do it, uh, is my best advice for all that it is gonna, can be kinda challenging, especially if you have, uh, older church and older, uh, executives on your team to kinda pitch some of this stuff. </p>

<p>Matt Johnson (36:25):<br>
Um, um, especially some of the stuff that, you know, they might not see instant gratification from. So like a podcast you&#39;re not gonna see instant numbers from, it&#39;s something that you put time, money and effort into. That&#39;s gonna take, you know, um, a while to actually build your community up. But once it&#39;s built, it&#39;s usually pretty solid. And people typically once they&#39;re, you know, in the world of a podcast or whatever they can, uh, um, they stick around. So that&#39;s just the kinda stuff that you need to come in, ready to answer. So pick something that, you know, you can succeed at that, uh, can give you some fairly quick wins. Um, and then, uh, just be able to talk about that with that change management in mind. </p>

<p>Nick Clason (37:00):<br>
So let&#39;s, let&#39;s, uh, keep, let&#39;s do this super quick, but let&#39;s pretend that you, uh, got approval to do one of these things. And in one month, what would be a win? I wanna just go through each of these. I want you to just lay out what you think a win might look like. So what would be a win if in one month you launched an ebook, what is a, a measurable win, something that you can point to your, your boss about like, Hey, look at this, this is what we saw. This was a win because blank happened. </p>

<p>Matt Johnson (37:31):<br>
How many new people downloaded your ebook </p>

<p>Nick Clason (37:34):<br>
And </p>

<p>Matt Johnson (37:34):<br>
Depending on the size of your church, that number is gonna vary. </p>

<p>Nick Clason (37:37):<br>
Sure, sure. Sure. What about white page? Same thing. </p>

<p>Matt Johnson (37:41):<br>
Uh, white page. Yeah. White papers, probably pages. I would say the same thing is, uh, probably how many new people actually downloaded it. </p>

<p>Nick Clason (37:49):<br>
Okay. How about a blog, </p>

<p>Matt Johnson (37:52):<br>
A blog? I would just say how many, uh, people have read your blogs so you can actually get those stats, you know, you don&#39;t want people skimming it, um, not, or just bouncing away from it. So like actually having that bounce rate low and that read rate high on it. </p>

<p>Nick Clason (38:06):<br>
OK. Podcast, </p>

<p>Matt Johnson (38:09):<br>
Uh, podcast, it shows, uh, how many people are listening to it and these don&#39;t need to be new people. Like I said, a podcast is really gonna start with your and then grow </p>

<p>Nick Clason (38:18):<br>
And then pillar page, </p>

<p>Matt Johnson (38:21):<br>
Uh, pillar page is going just be how many people clicked on the page that&#39;s SEO related. So the bounce rate could be really high, but if you get someone stuck on for also biggest of that in mind. </p>

<p>Nick Clason (38:35):<br>
Yeah. Okay, great. Um, alright. So you&#39;re a small church. You don&#39;t have anything of any one of these things and we just hired you to be our marketing consultant. What would be your number one project that you&#39;d say, Hey, do this to get started, </p>

<p>Matt Johnson (38:53):<br>
Look at this, the stats and who your congregation is and who your target is. But, um, most 90% of the time, I would say blog or podcast, just because it doesn&#39;t take a lot of extra effort on your end, um, podcast. You&#39;re gonna have to do a little bit editing, of course. Um, and the blog, you know, you&#39;re gonna have to set that up and, but the time commitment&#39;s a little bit less than some of these other things. And ebook is a quick way to get, you know, huge, uh, like to not get huge numbers, but to start seeing some of the new numbers come in a white paper, you&#39;ll have better, stronger leads. And then, uh, you know, a pillar page is a massive project. I wanna reiterate that there&#39;re a lot of work, so, um, but they won&#39;t give you the most traffic to your website. </p>

<p>Nick Clason (39:33):<br>
Well, and I think like, if you, if we&#39;re thinking about this from like an in person ministry strategy, like everything you do for in person requires a lot of work. Like I&#39;ll just say, as a youth pastor, I have to build an entire schedule for an entire semester. I have to recruit in, uh, secure several different like locations, host homes, small group leaders, get them screened, um, create like a theme for every week and teaching and content and all these different things. Like there&#39;s a lot of work to be done. And so mm-hmm, <affirmative> um, like just because what we&#39;re talking about here in, in like digital form is a lot of work. It doesn&#39;t mean it&#39;s, it&#39;s not worth it, or you should only take the easy way out. It just means that you also have to set up all the infrastructure and framework to make it work too. And once you do, mm-hmm, <affirmative>, it&#39;s gonna be worth your while, but you have to have someone who cares about it and keep it going. Just like you have someone who cares about your student ministry, just like you have someone who cares about your women&#39;s ministry, keeping those things up and running and keeping them organized and brought together and the framework built and all the same types of things that we&#39;re talking about here. Like, it is a lot of work, but it&#39;s also worth it. </p>

<p>Matt Johnson (40:47):<br>
Mm-hmm <affirmative> exactly. Yep. </p>

<p>Nick Clason (40:49):<br>
So, so last thing, Matt speaking around this idea of organization, like all these things are a great idea, but how like, like, especially like eBooks white pages, like you&#39;re trying to capture emails. And so what is the best way to get your, get the word out there with these things? Um, is there like, cuz you, you know, you wanna do some sort of like email marketing type of thing and your church may have that may not mm-hmm <affirmative> but so you&#39;re gonna want to grab people&#39;s names, grab people&#39;s emails. Um, you&#39;re gonna need websites. Like what is the best distribution method? Is it advertising E like talk through it, just like that entire process from, um, getting it out there on Google, getting it, getting it out there on Facebook for ads, getting people to click on your thing, getting people to put their name in, um, where&#39;s all that stuff go, how&#39;s it how&#39;s doing. How do you keep it, keep all these things, uh, all these parts of the machine moving and working together. What&#39;s the best way to do that. </p>

<p>Matt Johnson (41:50):<br>
Yeah. We could do a whole episode about advertising, probably a couple episodes, honestly, cause it&#39;s such a beast. Um, and distribution in general, but I would say like to get you started, I&#39;m just gonna give you a soft answer since we&#39;ve already given you so much info in this one is social media. So just do what organically on social, figure out what your delivery method is. So if you wanna, you know, do MailChimp, I don&#39;t know what your church has in place right now. So if it&#39;s a that you have, or, um, maybe you&#39;re doing a hub or you have rock RMS, whatever that you&#39;re capturing people already. So you have some way that you&#39;re capturing emails already. There&#39;s probably a form option that connects to that, that you can deliver PDFs for. Um, I would say probably nine times outta 10. That&#39;s probably true. So, um, </p>

<p>Nick Clason (42:42):<br>
Well in most of those, most of those, whether, yeah, most of those, whether you pay for them or not, um, you know, cuz there might be churches here that don&#39;t, that don&#39;t have those things built yet, you know? So you gotta, you gotta land something as a distribution. So figure that out. There are some free ones, but it they&#39;re all gonna be limited until you start paying for &#39;em. And so if you&#39;re not already paying for one, you can go find a free one, but it, it may take some time to find one that works for free because certain features like automatic, like opt-ins with automatic email triggers, like that often costs a little bit of money, you know? So you just have to be yeah. Kinda aware going into that. </p>

<p>Matt Johnson (43:23):<br>
Yep. Oh absolutely. And, and that&#39;s, and then just post that on social to start out and get people to share that organically. Um, especially if you, like, I don&#39;t have any money for advertising. Don&#39;t worry about advertising right now. So start with some organic, um, ways to do that and build up your social presence, which will help you when you get to the advertising stage and you might have budget. </p>

<p>Nick Clason (43:47):<br>
Hmm. Yeah. And you can, I mean, think about it. You you&#39;re in an organization, no matter like, even if you&#39;re under a hundred people like that, you have uh, 50, 75, whatever raving fans about you. So ask for their help to get the word out because how many times Matt do you and I like make a decision based off of a word of mouth recommendation, more than Yelp mm-hmm <affirmative> more than the stars on Google. Like if you tell me about a good restaurant, like I&#39;m gonna trust you way more than a restaurant with 505 star reviews. Like I just am. Yep. Cause it that&#39;s just, that&#39;s just how our brains work for one reason or another. Like we don&#39;t all the other people that we don&#39;t know don&#39;t matter as much to us. Um, but, but you tell me about a good restaurant. I&#39;m like, yeah, I&#39;ll try it, you know? </p>

<p>Matt Johnson (44:34):<br>
Yep, exactly. Yeah. So keep that in mind. </p>

<p>Nick Clason (44:37):<br>
Yep. For sure. All right. Any listen, tons of stuff here. Um, we&#39;ll try to link all the different examples that we put in there, uh, in the show notes so that you can see, cuz I don&#39;t know about you, but I&#39;m visual. So we&#39;re talking about eBooks. I wanna show you an example. We&#39;re talking about white pages. I wanna show you an example. Um, but any, any other like last parting thoughts around this stuff, Matt, that you have before we, before we sign off? </p>

<p>Matt Johnson (45:02):<br>
Um, no. I mean pick one of these and go, try to, you know, start brainstorming some ideas to get it done. So </p>

<p>Nick Clason (45:10):<br>
Love it. All right guys. Good luck. Let us know how it&#39;s going. We&#39;d love to hear from <a href="mailto:you@hybridministryontwitterhybridministry.xyz" rel="nofollow">you@hybridministryontwitterhybridministry.xyz</a> is the website and uh, we&#39;d love for you to subscribe to this podcast. Give it a rating, give it a review. And if you found this helpful man, please share it with a friend. Uh, same thing we just said, let people know you found this helpful. So until next time we&#39;ll talk to you later. Bye guys.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Nick and Matt discuss what content marketing is. Should churches even be using marketing? Why is content marketing so effective? And what are some examples of blogs, pillar pages, white paper, ebooks and podcasts to help your church reach Gen Z and Millennials in a Digital and Hybrid form of ministry?</p>

<p>Follow us on Twitter - <a href="http://www.twitter.com/hybridministry" rel="nofollow">http://www.twitter.com/hybridministry</a><br>
Or check us out online - <a href="http://www.hybridministry.xyz" rel="nofollow">http://www.hybridministry.xyz</a></p>

<p><strong>LINKS</strong><br>
EBOOK EXAMPLE<br>
<a href="https://21023629.fs1.hubspotusercontent-na1.net/hubfs/21023629/101%20Things%20to%20do%20this%20Summer.pdf?utm_medium=email&_hsmi=220409116&_hsenc=p2ANqtz--GvYYsBn799IT7tZQ07OLdeLeNshWl6rRnS5f0wNelRUcxnmSP6GBZ4rNYmusr63ghavYI8SAUk3drn2tD3kuUF929s7xlw622qVQVuVCXDVsrlvE&utm_content=220409116&utm_source=hs_automation" rel="nofollow">https://21023629.fs1.hubspotusercontent-na1.net/hubfs/21023629/101%20Things%20to%20do%20this%20Summer.pdf?utm_medium=email&amp;_hsmi=220409116&amp;_hsenc=p2ANqtz--GvYYsBn799IT7tZQ07OLdeLeNshWl6rRnS5f0wNelRUcxnmSP6GBZ4rNYmusr63ghavYI8SAUk3drn2tD3kuUF929s7xlw622qVQVuVCXDVsrlvE&amp;utm_content=220409116&amp;utm_source=hs_automation</a></p>

<p>WHITE PAPER<br>
<a href="https://www.dare2share.org/gospel-advancing/value1-prayer" rel="nofollow">https://www.dare2share.org/gospel-advancing/value1-prayer</a></p>

<p>MICHAEL HYATT&#39;S BLOG<br>
<a href="https://fullfocus.co/blog/" rel="nofollow">https://fullfocus.co/blog/</a></p>

<p>CROSSROADS PODCAST NETWORK<br>
<a href="https://www.crossroads.net/media/podcasts/" rel="nofollow">https://www.crossroads.net/media/podcasts/</a></p>

<p>PILLAR PAGE EXAMPLE<br>
<a href="https://www.typeform.com/blog/guides/brand-awareness/" rel="nofollow">https://www.typeform.com/blog/guides/brand-awareness/</a></p>

<p><strong>TIMECODES</strong><br>
00:00-02:42 Intro and Beard Discussion<br>
02:42-05:33 Should churches do marketing?<br>
05:33-11:02 Why Content Marketing is so effective<br>
11:02-16:53 How do develop a church ebook<br>
16:53-23:49 How to use White Paper for churches<br>
23:49-27:45 Blogging for churches<br>
27:45-33:29 Podcasting for churches<br>
33:29-34:24 Pillar Pages for Churches<br>
34:24-37:00 How to convince your boss<br>
37:00-38:37 How to get started on each item<br>
38:37-40:48 Which one do I start with?<br>
40:48-44:36 What are the best services to use to capture this stuff?<br>
44:36-45:38 Outro</p>

<p><strong>TRANSCRIPT</strong><br>
Nick Clason (00:01):<br>
Well, hello, everybody. Welcome back to another episode of the hybrid ministry podcast. In today&#39;s episode, we are going to be talking about marketing in the church. And what exactly is content marketing? I&#39;m your host, Nick Clason sitting in alongside my amazing friend. The bearded wonder himself, Matt Johnson, how you doing this morning? And how&#39;s your beard. </p>

<p>Matt Johnson (00:27):<br>
Beard is good. Trimmed up, you know, a little bit cleaner, you know, we&#39;re, we&#39;re in summertime. So, you know, I like to keep a little shorter and, </p>

<p>Nick Clason (00:34):<br>
Uh, is that like shots fired at me? Is that shots fired at my no, </p>

<p>Matt Johnson (00:37):<br>
No shots fired at you it off. Cause when the winter comes around, I stopped trim it. So </p>

<p>Nick Clason (00:45):<br>
Yeah. It&#39;s nice. Well, I mean, I just announced everybody that I&#39;m gonna be moving to Texas, so I don&#39;t even know if I&#39;m gonna see winter anymore. </p>

<p>Matt Johnson (00:54):<br>
Probably not. No. I think, uh, your winters are in the past now, so which is really good for you. <laugh> </p>

<p>Nick Clason (01:00):<br>
Yeah. And my wife told me my Beard&#39;s looking kind of boxy, so I&#39;m not sure what to do with that. I feel like that&#39;s code code for trim it. </p>

<p>Matt Johnson (01:08):<br>
<laugh> code for shape it a little bit. </p>

<p>Nick Clason (01:11):<br>
Yeah. Come on, get rid of the box there. So yeah. Anyway, I interrupted you. You said you&#39;re doing good. </p>

<p>Matt Johnson (01:17):<br>
Yeah, I&#39;m doing good. How are you doing </p>

<p>Nick Clason (01:19):<br>
Great, man. Great. I&#39;m a little sleepy cuz you know it&#39;s it&#39;s Thursday. We had church last night. So of course I was out late, but oh as well. Um, some do idiot decided to plan an event with silly string. And then I watched as the facilities team looked glaringly and begrudgingly on at the mess that was being made on the patio. And I thought to myself, dang it. Now I probably should clean this up. So that took a minute <laugh> </p>

<p>Matt Johnson (01:51):<br>
Oh, let me get a little silly string, </p>

<p>Nick Clason (01:54):<br>
Um, silly string and then </p>

<p>Matt Johnson (01:55):<br>
We&#39;re very messy </p>

<p>Nick Clason (01:57):<br>
And then we&#39;re getting ready to do a, a, a baptism out on the patio. So there&#39;s a big tub out there. And of course all the kids are like getting water from it and throwing it on each other. So whoever thought let&#39;s get this set up on a Wednesday before the event, they, they obviously forgot that we were gonna be out there. So </p>

<p>Matt Johnson (02:15):<br>
Yeah, like let&#39;s get ahead of it. Be prepared. Oh actually we made a bigger mess and we had to refill it up. <laugh> </p>

<p>Nick Clason (02:22):<br>
Exactly. And they&#39;re initially stringing it now. So </p>

<p>Matt Johnson (02:25):<br>
<laugh> well, people are getting baptized Sunday. You know, you might find some silly string. </p>

<p>Nick Clason (02:31):<br>
You might come out with some, uh, lines of pink on you. It&#39;s okay. Don&#39;t worry. It&#39;s not no need that&#39;s it&#39;s just silly string. </p>

<p>Matt Johnson (02:38):<br>
No need to concern yourself. </p>

<p>Nick Clason (02:40):<br>
So, uh, Matt, one of the things I think is an interesting conversation and I&#39;d like to talk about it first here is like, is marketing a thing that churches should even be focused on? Cause a lot of what we&#39;re talking about, uh, in, in all these episodes is marketing is kind, kind of like brand recognition, getting yourself out there and different tips and strategies for that. And so I think there may just be a natural aversion to the word marketing, cuz it sounds very secular. It sounds very like businessy. Um, so what, what would be your response to someone who is like marketing in the church? Like, you know, you should be flipping tables for that. </p>

<p>Matt Johnson (03:19):<br>
<laugh> absolutely. No, I, I used to be under that ideas. Like why would you ever market Jesus? Like that&#39;s not something that needs to be marketed mm-hmm <affirmative> and I think something that you should think about when we think about marketing is not your traditional sense of marketing, of like, Hey, there&#39;s a billboard for us. We have commercials. We have radio ads or even like Facebook or TikTok ads. Um, that&#39;s not what I&#39;m talking. That&#39;s not the primary focus of market anymore. Primary focus marketing is, uh, really just awareness and something. I always go, Seth, always you&#39;re marketing, trying to change world with your marketing, you&#39;re failing as a marketer. Um, so when you put that in a context, your marketing mind should shift cuz I mean we&#39;re working in the church and you should be trying to change the world. So this is definitely something that we should be, you know, evangelizing essentially. </p>

<p>Matt Johnson (04:11):<br>
And it&#39;s I&#39;m so what, how a good way to put this in your mind is like, Hey, how do we do a, you know, have an evangelistic mindset for our church in the modern era. And uh, I always just think back to, you know, the pastorals they&#39;ve marketed Christianity in a totally different way. So it&#39;s always been quote marketed, but you just gotta think that brand awareness, bringing awareness to what you&#39;re trying to do and how you&#39;re trying to help the community and that stuff not, Hey, come by Jesus. Cause if, and if that&#39;s what you&#39;re at, like you&#39;re totally missing the entire point of everything we&#39;ve talked about. </p>

<p>Nick Clason (04:46):<br>
Yeah. I think about Paul says, uh, I become all things to all people and I think that he would use the digital means that are available to him today, you know, to, to help get the message of Jesus spread. You know, I think one of the, I dunno, probably issues or maybe concerns would just be that there seems to be an oversaturation maybe of messaging out there. And so how can, uh, how can the church stand apart? Like what sets them, you know, in obviously we&#39;re, we&#39;re coming from a different position, but how do we do it? Well, because if we, I feel like if we don&#39;t do it well, we&#39;re just gonna get lost in a sea of kinda white noise that&#39;s out there. </p>

<p>Matt Johnson (05:31):<br>
Yep, exactly. </p>

<p>Nick Clason (05:33):<br>
So, uh, one of the, one of the things you told me the other day was, uh, this idea about content marketing. So first of all, mm-hmm <affirmative> what is content marketing? </p>

<p>Matt Johnson (05:45):<br>
Yeah. So content marketing is this idea that you&#39;re using content that you&#39;re creating to market. So it&#39;s like, again, we&#39;re not talking about, you know, TikTok ads, Facebook ads, Instagram ads, we&#39;re not talking about, um, popup ads or uh, um, ads before a YouTube video. We&#39;re actually talking about giving people in our churches and that we want to come to our church content, that markets who we are. Um, so we&#39;ll get into all the nitty gritty details of what that looks like in a little bit, but uh, it&#39;s just providing a value, um, more than just a Hey here&#39;s who we are. </p>

<p>Nick Clason (06:25):<br>
Yeah. Or here&#39;s service times, right? Or here&#39;s, here&#39;s our address. You should come to our service. Like it&#39;s, it&#39;s providing, I like that we&#39;re providing value, you know, giving them something that they can, that that&#39;s useful to them valuable to them. And Matt, do you think, um, before we get to nitty gritty, do you think that this type of thing, if you&#39;re gonna try and provide quote unquote value, can it be done on multiple levels? Can you provide value, um, and information content to people that are already disciples inside your church and people not inside your church? Or do you feel like you need to choose one or the other? Like what would you say to that? </p>

<p>Matt Johnson (07:07):<br>
No, I would say it could be both very easily. Um, as you start, you know, deciding what the content you wanna do and what the purpose of your content is, you can really start to figure out what that value is. You add, um, content marketing can virtual your people that already disciples, and then it can also bring in you new people can be an evangelism tool at Casa breed, new discipleship tool. You have so many avenues that can go with content marketing, um, and all that stuff that we had talked about, like services and, uh, we, this, </p>

<p>Nick Clason (07:54):<br>
No, I was say, yeah, if you add value, then there&#39;s gonna be a more natural trust that&#39;s built and then an easier step into coming to service or coming to that event because you&#39;ve already, you&#39;ve already built a bridge and a relationship to those people. </p>

<p>Matt Johnson (08:10):<br>
Exactly. Yep. </p>

<p>Nick Clason (08:12):<br>
So I think, you know, so then if it can be done for both, then this doesn&#39;t feel like such a, such a foreign idea to the job description of most local church pastors. I think what it does maybe feel like though is, uh, like a lot of extra work, um, at least, you know, for me, you know, not cuz I&#39;m not really sure what we&#39;re talking about with the, when it pertains to content marketing. So let&#39;s dive into that, but first tell, tell everyone the stat you told me the other day about why content marketing is so effective. </p>

<p>Matt Johnson (08:47):<br>
Yeah. Content marketing is the most effective form of marketing that, you know, us marketing experts have identified right now. And I can see this, this personally and all the stuff that we&#39;ve been testing through my career, but, uh, it&#39;s 64% more effective than traditional marketing. It&#39;s three times cheaper. So when you hear that, you go, okay, I&#39;m gonna get better results and spend way less money, which is always news, good news to the years of anybody that&#39;s got a strict budget. So yeah. Uh, if you can really start implementing some of this, uh, content marketing strategy, uh, you&#39;re gonna start seeing results and you&#39;re gonna be able to grow your torch or church organically. So mm-hmm </p>

<p>Nick Clason (09:29):<br>
Yeah. And so like, alright, so then let&#39;s take all that. So we&#39;re not marketing Jesus. We&#39;re just creating awareness around our church, which our church is truly speaking. The best message that there is in the entire world, the literal good news that you can have death, or you can have life because your sin has caused you death. And so we want to share that message with people and we want to, uh, go to the ends of the earth. And so we&#39;re going to use the digital means that are given to us. We&#39;ve become all things to all people to get this message out there. And in light of all that it is the most effective form of marketing secular or not. And it is also the cheapest or maybe it&#39;s not the cheapest, but it&#39;s three times more cheap you said than, than some of the other ones. </p>

<p>Nick Clason (10:12):<br>
So in light of all that, it bodes really well because all, all it really requires of us. The cost, it really requires of us is just some, some like additional work or some, you know, this sounds so old, but some elbow grease, I don&#39;t know if that&#39;s a thing people say anymore, but just get down, get down. Yeah. I don&#39;t know, whatever. Get in there, make some stuff happen. Um, create some things. And so I think like the way I think about it is there&#39;s really like two prongs to it. There&#39;s the content and then there&#39;s the distribution of it. Right. So let&#39;s talk through just some of the actual content first. Um, and then when we get done with that, let&#39;s just chat through like different ways that churches can begin to create a distribution model for it, whether that&#39;s through setting up ads or websites or whatever the case may be. Sound good. </p>

<p>Matt Johnson (11:00):<br>
Mm yep. Sounds great. </p>

<p>Nick Clason (11:02):<br>
All right. So, uh, what the first one I have in mind is an ebook. Can you, I mean, most people know an ebook is, but can you give a few ideas or a few examples of what an ebook might look like for a church or how they could use an ebook as a form of content marketing? </p>

<p>Matt Johnson (11:18):<br>
Absolutely. So I&#39;ll give some like real practical examples too, that, uh, I&#39;ve personally helped create or that we&#39;ve used. So, uh, one of our most recent one was the summer ebook, which I believe we probably talked about in a performer. Uh, and we&#39;re about to launch our fall ebook and, uh, what these eBooks are designed to is for our next gen ministry at, uh, our current church. And that is really to help, you know, promote everything you can do with your kids, um, in the summer or the fall at the end of the ebook we&#39;re promoting event. So for the summer one, it was to really promote, uh, summer jam, which is our version of vacation Bible school. And then now for the follow you book, we&#39;re gonna be promoting trunk or treat, which, you know, we all know what trunk or treat is. And it&#39;s just a good way to like, Hey, we have this resource for you. </p>

<p>Matt Johnson (12:03):<br>
That&#39;s not all about who we are, but this resource can also bring you to us. Um, another good example is like, uh, you, Nick who&#39;s, you know, a youth leader, you could create an ebook for your summer camp. Um, like, uh, mm-hmm, <affirmative>, here&#39;s, uh, the summer camp checklist for every student, for every parent. Like you can create an ebook about that stuff. Or, um, for small groups you can create ebook about like, Hey, here&#39;s everything you need to know about joining a small group or, um, you know, so on and so on and so on. So they&#39;re just sit down and think of like, okay, what could I actually fill, you know, like 10 pages of, with some fun stuff and it doesn&#39;t have to be like, copy extensive. It can honestly just be a lot of images checklist, but you have a ton of opportunity there. And it&#39;s a way to get people to actually give you their email and their phone number mm-hmm <affirmative> and then we can reach out to them. And it&#39;s also a good way to promote, Hey, this is what we have going on. </p>

<p>Nick Clason (13:00):<br>
Yeah. So like, so on a workflow side, the ebook, we curated ideas for families. So all we did was we just sent out emails and texts to people who have young kids and say, what are things you know about? And then we just threw it all together in a big Google doc, and then we organized it. And so like a couple of fun things that we did within that was we did like a park list. So broken down by city or community, we just gave them names of good parks. Another thing we did was we created an ice cream trail, uh, so that families could have a, like a, a goal to try and hit every ice cream shop or whatever over the course of the summer. Um, and that, wasn&#39;t a thing that was created. Like we just gathered different ice cream places. And then we created, uh, this quote unquote trail, you know, like, like when I lived in Cincinnati a couple years ago, there was a, an official like donut trail. </p>

<p>Nick Clason (13:58):<br>
And that, you know, that was a thing that was like actually known and marketed, but like this ice cream trail thing, like we just came up with this. Um, and then other thing we did was we made like a, we made like a scavenger hunt, um, in, in there about like different parks and stuff. So if you figure out like a local park or preserve or whatever, like try and find a caterpillar or try and find a leaf or whatever. And so theoretically you could print that out if you&#39;re like a family and you could take that to the preserve with you or to the park, and then you could do your little scavenger hunt thing. And so I think, like to Matt&#39;s point, what you&#39;re saying is you&#39;re like, this is the thing that provides value and it isn&#39;t even a promotion of an event or a promotion of our church. </p>

<p>Nick Clason (14:37):<br>
It&#39;s really just a way for us as a, as an organization to help support, um, families, you know, in, in this time to give &#39;em something to do over the summer. Cause everyone&#39;s looking for different things to do, you know, over the summer. And so, so you can do that. Yeah. That&#39;s what we did, but you can do that all kinds of different things. So I&#39;m gonna throw the link in there to, uh, our ebook into the show notes in case you wanna check it out. Um, but, and you might get subscribed to our email list as a result of that, but Hey, that&#39;d be cool too. Um, anything else on eBooks, Matt? </p>

<p>Matt Johnson (15:11):<br>
Um, no, I think that&#39;s about all I have on eBooks, honestly. Uh, yeah. </p>

<p>Nick Clason (15:17):<br>
How </p>

<p>Matt Johnson (15:17):<br>
Long they use &#39;em they&#39;re really easy to make. </p>

<p>Nick Clason (15:20):<br>
Let me ask you this. So we, we crafted, we came up with all the content, right? Like here&#39;s the list of things and then we organized it and then we handed it to you and you actually, you know, usually you outsource this, but this time you just created it, how long did that take you to create it? And where did you create it? </p>

<p>Matt Johnson (15:38):<br>
Uh, I created it in Canva cuz I just, uh, wanted to, you know, see what, what we could do with Canva. I&#39;m not, I usually use Adobe and stuff for that kind of, uh, project. Um, honestly probably took about two to three hours to do the whole thing, um, of actual work it&#39;s, I mean it took, you know, more time cause there was a lot back and forth and approval processes and all that kinda stuff, but uh, yeah. And then when can have cheap, you can do it for like 12 bucks a month and for the pro version of it and really create something nice, but you can use free version to make a pretty ebook. And if you really wanna get like creative, you do Photoshop and illustrator and um, put all in design. So, </p>

<p>Nick Clason (16:17):<br>
And last, last I checked, I think Canada has a nonprofit license for churches. So you can look into, into that and reach out about that. And so that&#39;s a really great free resource. So, you know, theoretically from cover to cover, you did that in two to three hours. So anyone with even a little bit of design ability should be able to throw that together. Not, not too, it&#39;s not too much work once you kind of get everything built together. So, um, </p>

<p>Matt Johnson (16:43):<br>
Yeah, you can work off a template. </p>

<p>Nick Clason (16:45):<br>
Yeah, yeah, exactly. That&#39;s one of the advantages of Canva. It comes with those things prebuilt in there. So mm-hmm <affirmative> all right. Uh, white pages, um, what, what are those and why are they useful? </p>

<p>Matt Johnson (16:58):<br>
<laugh> uh, white pages are honestly one of my favorite things to do in marketing, uh, and a white page is usually just an informational document that, um, can highlight features of like the church, your product, like whatever that looks like to whatever you&#39;re trying to market, um, could be your services, uh, and what you can do with like white papers, which we, uh, I did when I was working at dare to share was, uh, we did a white paper for all the gospel advancing values, all a sudden values. So each value had a white paper for it and it was a, you know, a highlighted solution of like what those values looked like. And those were one of our greatest lead generators to get leaders, to become gospel advancing leaders. So, um, find that thing that you were like, okay, we could actually write an informational document about this. </p>

<p>Matt Johnson (17:50):<br>
So, uh, could that be, maybe you provide daycare at your church, like you&#39;re, you should probably do a white paper about why your is a great solution for in the community, just to some there, um, maybe your church, uh, it takes a, you know, um, baby dedication very seriously. So why not do a baby dedication white paper to talk about like the biblical reasons behind that and what the difference between baby dedication and baby baptism is. And, um, especially in our culture, which is, you know, primary Catholic, that&#39;s probably something that we should do so people can understand, like we&#39;re not, we don&#39;t really baptize babies, but we would love to dedicate your baby. And here&#39;s the reasons why and stuff like that. So, um, you can really define those solutions. You could honestly do a white paper for all the ministries that you have going on. So we could do a student, uh, white paper. That&#39;s all about like what students offers and uh, why, you know, students is a great opportunity. Um, and these can be long documents or they could be, you know, kind an infograph, uh, and I&#39;ve seen both work really well. And the idea of the white paper is just to have another way to people download and get some more information from you. </p>

<p>Nick Clason (19:01):<br>
Hmm. So it, it sounds like this is like, like a PDF or something like that, that people can download. And then it, it is that what&#39;s the reason why that is a good, uh, searchable or lead generator for people. What makes the fact that it&#39;s a PDF? What makes it, um, what makes it so good for marketing, I guess on the back end? Like what makes Google find it? Or, you know, whatever. </p>

<p>Matt Johnson (19:31):<br>
Yeah. So you&#39;re, there&#39;s a couple things. So the big thing that&#39;s gonna differ white paper from like the ebook or, um, even some of this other stuff we&#39;re gonna talk about is a white paper is a lot of information usually, and people are looking for that for like, you know, uh, literally searching for that information they wanted. They&#39;re trying to build trust within. You&#39;re gonna build a lot of trust if people download your white paper, mm-hmm <affirmative> so the back end of Google, it&#39;s gonna wanna like, so that conversion rate&#39;s gonna be really high for the people that are searching for that, which Google is gonna like. Um, so it&#39;s gonna be a little more, you know, specific to, um, what you&#39;re creating the white paper for, but if people are searching for that, they&#39;re gonna Mo you know, there&#39;s probably like a 60% chance they&#39;re actually gonna download it, which is way better than, you know, an ebook you&#39;re probably looking at, you know, an 11% chance to download it if you&#39;re, you know, on a good day. So, </p>

<p>Nick Clason (20:27):<br>
So this is something that&#39;s like a, a PDF document that you create your positional paper or stance or whatever, maybe with infographics and stuff like that on baby dedication. Why is it good to have all of that information in a downloadable, uh, nice looking PDF style thing, as opposed to all that, like all those keywords and words and verbiage sitting on a website. </p>

<p>Matt Johnson (20:52):<br>
Great question. So the big reason in my mind is cuz it&#39;s a marketing lead for me. It&#39;s a lead generator for me, so I can get people to download it. Um, and they&#39;re gonna give their info and we know, uh, that because people are gonna wanna download it. If they&#39;re searching for it, you&#39;re more likely like that conversion rate is gonna be higher on it for those white papers. Uh, you&#39;re also, um, we&#39;ll get into content cluster and we don&#39;t want, you know, uh, or pillar page. Uh, those are gonna be a little bit longer. Honestly, a white paper is usually about 2,500 words and I&#39;ve seen pillar pages that are 30,000 words. So, you know, OK. It&#39;s, uh, it could be very, it&#39;s a little bit more digestible, but it&#39;s a little bit bigger than the ebook. It&#39;s more info. Um, it&#39;s just kind of a next step for people. So if you are somebody that loves to write, um, you know, you&#39;re a pastor that loves writing their sermons a lot, uh, and you are like, Hey, I&#39;ve always wanted to write a little book or whatever the eBooks, a great Legion, but I wanna write like in depth about, um, something that&#39;s going, some solution that we have at our church for, you know, maybe it&#39;s for alcoholism or something. And you guys have great solution for that. You have ed, you might write a big thing about that and get that known. </p>

<p>Nick Clason (22:07):<br>
Well, I&#39;m even just thinking about, like, we have a, we have like a, um, in person wall, you know, in our building. And one of the things we have a little pamphlet there and it&#39;s just called like the guide to student ministry at our church. And I was like that right there with, I feel like the right like amount of like search terms and, and keywords and stuff like that. That would, that would be a great example of what we&#39;re talking about here. Mm-hmm <affirmative> again, right? Like when we created it, we were only thinking about in person experiences. So only people that are gonna be in our lobby looking for it in our lobby, as opposed to also creating it and finding a place for it to live and exist on our website so that people can also find it there. It&#39;s just it&#39;s that switch. Right? It&#39;s that flip of a switch of thinking like you, you, more than likely already have something like this because you&#39;ve created a brochure or pamphlet or something like that. Mm-hmm <affirmative> so then turn that same piece of content into something that can go, um, on a website, like, like you&#39;re talking about. </p>

<p>Matt Johnson (23:06):<br>
Yeah. And, uh, you we&#39;ve started, I mean, you&#39;ve probably seen this Nick when we were like staying at church on Sunday, but I don&#39;t see a lot of people go to our physical walls without, you know, direction to so, uh, it&#39;s not a good awareness piece, you know, I&#39;ve had plenty of people come on, go what&#39;s the student ministry about, I&#39;m like, oh my goodness, we have failed, you know, give them more content to, you know, be able to figure out, you know, and identify these solutions for them. </p>

<p>Nick Clason (23:35):<br>
Does, does that, uh, dare to share, like, do those websites, do they still exist? Like could we link to them? </p>

<p>Matt Johnson (23:41):<br>
Uh, they should. Yeah, I can. I&#39;ll uh, I&#39;ll dig &#39;em up. We just, we revamped the whole website since we did those. So I&#39;ll just have to find where we re put those, so. </p>

<p>Nick Clason (23:50):<br>
Okay. Yeah. So I&#39;ll give you a link to that. Give you a link to what the summer ebook looked like. Uh, the next thing is, um, blogs. Let&#39;s talk about blogs. Blogs seem like, um, old news they&#39;ve been around forever. So are they still useful piece of content marketing? Are they still worth our time? What, what would you say to that? </p>

<p>Matt Johnson (24:08):<br>
Uh, I&#39;d say blogs are probably the lowest hanging fruit that anyone listens in this podcast could start, you know, um, doing right now. Um, and the reason I say that is cuz they don&#39;t need to be long. Uh, if you get a consistent rhythm of blog writing, you&#39;re gonna have consistent search. Uh, your SEO&#39;s gonna continue to be updated. And also you&#39;re gonna have, uh, consistent reason for people to continue to come back to you, which that&#39;s the key of a lot we&#39;ve talked about. We want people to just come back to us and we don&#39;t want it to only be on Sunday mornings at church. We want to come on a Wednesday at work when they&#39;re on their lunch break and go, Hey, I wanna check out what my church has going on with it. So, um, blogs are honestly one of the easiest things to start implementing right now and the traffic and the potential of a blog is still massive. </p>

<p>Matt Johnson (24:58):<br>
So a great example of this is Michael Hyatt, um, who, uh, if you guys don&#39;t know who Michael I Hyatt is, you know, they grow up full. He, uh, he&#39;s a designer, full focus planner. He was an SEO or a CEO at a book publishing company. Uh, he&#39;s a hugely influential person in the marketing world and he started his entire company based off of blog writing, um, by giving like daily tips, um, like, uh, how to balance your day, uh, how to be a good boss, how to be a leader. Um, and he was doing that while I was a CEO. And then, uh, he turned that into an entirely functional company right now and full focus. So, uh, that is a great example of like what a blog can do for you. Uh, and blogs are just, uh, something that everyone can write, honestly, like it&#39;s your voice, it&#39;s your personality, that&#39;s your opinion on it. So, um, and they don&#39;t have to be long. Like you can write a, you know, 300, 500 word blog and that&#39;s all you need. </p>

<p>Nick Clason (25:56):<br>
Yeah. Great. So here, like, and Matt correct me if I&#39;m wrong, but I feel like most like template website builders are sort of built on like a blog style, uh, idea, like it&#39;s built with the idea of like posts. So it&#39;s pretty easy for most church websites to create some sort of blog type thing where you just throw quick hitters of like your thoughts. </p>

<p>Matt Johnson (26:19):<br>
Exactly. And you, there&#39;s probably not a lot. You need to change. You just gotta look at some formatting stuff. Uh, like I said, it&#39;s gonna be a huge win for you. If you can actually start getting your blog going and be consistent, that&#39;s the one thing you will say, don&#39;t start a blog if you&#39;re not gonna be consistent and you&#39;re not gonna write it. So if you&#39;re gonna commit to a blog, say I&#39;m gonna have a blog up every day. Like every Tuesday at 10:00 AM, make sure it&#39;s up every Tuesday at 10:00 AM, cuz that&#39;s gonna help also, uh, unlike the algorithm side of things. So </p>

<p>Nick Clason (26:50):<br>
What&#39;s a good, what would be a good recommended rhythm? Would you say for someone who&#39;s gonna blog? How often, how frequent all that stuff? How long? </p>

<p>Matt Johnson (26:58):<br>
Yeah, so I would start once a week, you know, get your, your toes wet, your fingers warmed up as you&#39;re typing for. Um, uh, and I would pick a day that you might see that might be the best day for traffic, for you at your, uh, at your church. So like for us, we have found Thursdays at, you know, 9:00 AM to be the best time to post anything. So, uh, that&#39;s when we would post, uh, you know, a new blog or whatever. Um, and then, uh, as you like start building your blog up or if you&#39;re like, Hey, this is something that I could definitely add more to start doing two a week or three a week. Um, you know, Michael Hyatt was doing one every day, which that&#39;s pretty, that&#39;s pretty intense. So I mean, if you have the time to do that and you wanna do that and you have the drive to do that, go for it, but I would just start with one at day right now and then build on there. </p>

<p>Nick Clason (27:46):<br>
All right. Great. So let&#39;s talk a little bit then Matt, about podcasts. Um, are, I feel like podcasts similar to blogs have been around forever? Are they still like a useful marketing tool? </p>

<p>Matt Johnson (27:59):<br>
Oh, absolutely. Yeah. If people are, wanna find a topic, um, they&#39;re gonna, um, traditionally look for podcasts now, especially the younger demographic. </p>

<p>Nick Clason (28:09):<br>
Yeah. What was like, what was the, what was the stat hubs stat came? Hub spot came out with a couple of weeks ago or months ago about, uh, the average, average American or average person listening to podcasts. </p>

<p>Matt Johnson (28:22):<br>
Yeah. So podcast listeners. So those are people that send a podcast, 84% of them listen to eight hours or more podcast a week. You have 78% of Americans are aware of podcasts and almost 60% of people in America listen to podcasts. So, um, a lot of people are, I mean, podcasts are continually to grow. Um, I mean younger people, it&#39;s definitely something that they do to pass the time now, especially on commutes and walking and, um, runs and working out and all that kinda stuff. And then, uh, you, you know, older people, old, older generations are starting to, you know, jump on the podcast bandwagon. So </p>

<p>Nick Clason (29:01):<br>
Yeah. So do you think that it&#39;s just recording your sermon, throwing it in on a podcast? Is that what you&#39;re recommending here? </p>

<p>Matt Johnson (29:09):<br>
Uh, I mean that, that&#39;s where you can start, honestly. I mean, that&#39;s not gonna give you, you know, the traditional traction of a podcast, uh, just because, you know, you&#39;re only gonna get people that wanna listen to your sermon at that point. They&#39;re not gonna necessarily be searching for like that topic for help. So, so like creating a parenting podcast or like an interview type podcast where people are like, Hey, I&#39;m kinda looking for this kinda thing, but it is a good place to start and you already have the content. </p>

<p>Nick Clason (29:37):<br>
Yeah. Yeah. Um, crossroads in Cincinnati, uh, they have a like almost entire podcast network. Um, and I was I&#39;ll link to it in the show notes, but I was scrolling through it the other day. And so like, their pastor&#39;s name is Brian to, so they have a podcast called the aggressive life with Brian to then they have one called freed up it&#39;s about money. Then they have one called you can do this and it&#39;s a parenting podcast. And then they have one called, um, IKR question mark. It says real conversations with real women. One called I love Cincinnati, one called too long. Didn&#39;t read. And that&#39;s like a cliff notes version of like the Bible one called man skills, one called spirit stories. Um, so yeah, like they have what, whatever that is like seven, eight, something like that podcast summer, obviously. Right. I love Cincinnati. </p>

<p>Nick Clason (30:32):<br>
That&#39;s very like regional to them. And so it&#39;s just a podcast about yeah. Cincinnati and showcasing the best things about there. And, um, he, he does interviews with interesting people from Cincinnati and then they got one on like just the Bible, like, Hey, maybe the Bible, isn&#39;t something that&#39;s a regular rhythm or discipline to your life, but here&#39;s a quick hitter of, of different books, different chapters, you know, stuff like that. Um, so I, I I&#39;ll link to that in the show notes, but I love their approach to that. Cuz I think like you said, a lot of people are just starting with just the sermon. Um, and obviously crossroads is a big church, so they have a lot of resources to make some of these things happen, but you can begin to start thinking and looking and seeing ways that you can create other topics or other podcasts that might be interesting. And it&#39;s honestly, man, yeah. This is like episode what, seven or eight for us like this isn&#39;t been that hard. Like it&#39;s actually really fun. <laugh> no. And </p>

<p>Matt Johnson (31:27):<br>
So fun. It&#39;s easy and it&#39;s yeah. </p>

<p>Nick Clason (31:30):<br>
Yeah. You&#39;re just having a conversa conversation. We&#39;re just recording a conversation, you know, between you and me. And so if you can get two people that don&#39;t sound awkward on a microphone, like which is in a church is probably pretty easy because you get people that stand up talking to microphones all the time. So that that&#39;s not that that, you know, far off of a skillset of what they probably already have within their repertoire to do exactly. So. Yeah. Yep. Um, and then out of that, uh, one of the things that, uh, I think I&#39;ve heard you recommend is transcripting those so that you can get all the words onto a website </p>

<p>Matt Johnson (32:09):<br>
Mm-hmm <affirmative> yep, absolutely. Uh, highly recommend doing transcripts, uh, cause everything we&#39;ve talked about over the last half hour or so is all, you know, searchable terms. So, and you can do, there&#39;s plenty of transcripting services out there that are fairly, very cheap to, you know, that you could just upload your MP3 two and they&#39;ll transcribe it for you. </p>

<p>Nick Clason (32:31):<br>
Yeah. I mean basically every time we do this, it&#39;s anywhere from 30 to 40 minutes and a AI subscription service through rev.com, um, will basically give me this transcript for anywhere from eight to $10. And so that&#39;s not super expensive. You, you put that along with the link to the podcast, whether you&#39;re using a hosting service or you&#39;re hosting it directly on your own website, um, and boom, there you go. You got all the words from it and you know, sometimes they messed stuff up. Like they spell my last name wrong every time. Yeah. But that&#39;s the catch go change it. Solos deal. Well, no, they put a Y in it when I say Clason it&#39;s there&#39;s no, Y a Y so </p>

<p>Matt Johnson (33:13):<br>
Whatever to call you, it says calling Nate Clauson. </p>

<p>Nick Clason (33:17):<br>
Cause you know how everyone says the word Jason and Mason, right? Like that&#39;s, that&#39;s how you&#39;re supposed to say those words too, obviously. Sorry. </p>

<p>Matt Johnson (33:26):<br>
<laugh> </p>

<p>Nick Clason (33:28):<br>
All right. Uh, pillar pages. What are those? We talked about those a little bit last time. So if you, if you didn&#39;t listen to the last episode, go back and listen. We went pretty, pretty nerdy and pretty in depth on those. But for those that weren&#39;t here, give a quick, give a quick hitter of what those are and the purpose of them, </p>

<p>Matt Johnson (33:45):<br>
Uh, pillar page is a page specifically designed to help with SEO. Um, so search engine optimizations, and it&#39;s a large page also known as a content cluster of lots and lots of copy and information about something that&#39;s searchable. So good example of this is that we, uh, we&#39;re working on a pillar page right now at our church called, uh, the everything you need to know about Christian Small groups. And we identified those search terms. And now we&#39;re gonna just write a bunch of content all about that. So, um, and that&#39;s gonna be, you know, a pillar page to help drive traffic to our find your people stuff. </p>

<p>Nick Clason (34:24):<br>
So let&#39;s pretend that you are marketing genius. You are sitting here or you&#39;re at least marketing interested. You&#39;re hearing this. You&#39;re like, yes, yes, yes, yes, yes. But you are like multiple steps away from decision making. You are not the senior leader in your church and you go to your senior pastor and you experience some form of opposition. How would you Matt advise that person to enter into said conversation about one of these things? </p>

<p>Matt Johnson (34:58):<br>
Just any of them? </p>

<p>Nick Clason (35:00):<br>
Well, yeah, let let&#39;s hit </p>

<p>Matt Johnson (35:02):<br>
Pillar </p>

<p>Nick Clason (35:03):<br>
Pages. Let&#39;s hit it from a no from, from all of &#39;em. All of &#39;em. Yeah. Let&#39;s hit it from a high level. So you&#39;re, you&#39;re not the, you&#39;re not the decision maker, but you want to, how do you go about convincing your senior leadership that content marketing is worth doing? </p>

<p>Matt Johnson (35:19):<br>
Yeah. Uh, I would go to your senior leadership with just a lot of this information we talked about. So, you know, a big way I started pitching a lot of the stuff, you know, at a current church is a lot of the stats that, you know, we&#39;re seeing, um, in the marketing world. So, uh, we know how effective content marketing is and how it can actually, you know, nurture our, uh, congregation. I, um, for your church, it could be the blog. It could be the podcast. Um, really depends. So, uh, I would go in with that in mind, go in, um, with change management in mind. So just, you know, go in and, uh, talk about, uh, what you&#39;re seeing, what the goals are and why you can do it and how you&#39;re gonna be able to do it, uh, is my best advice for all that it is gonna, can be kinda challenging, especially if you have, uh, older church and older, uh, executives on your team to kinda pitch some of this stuff. </p>

<p>Matt Johnson (36:25):<br>
Um, um, especially some of the stuff that, you know, they might not see instant gratification from. So like a podcast you&#39;re not gonna see instant numbers from, it&#39;s something that you put time, money and effort into. That&#39;s gonna take, you know, um, a while to actually build your community up. But once it&#39;s built, it&#39;s usually pretty solid. And people typically once they&#39;re, you know, in the world of a podcast or whatever they can, uh, um, they stick around. So that&#39;s just the kinda stuff that you need to come in, ready to answer. So pick something that, you know, you can succeed at that, uh, can give you some fairly quick wins. Um, and then, uh, just be able to talk about that with that change management in mind. </p>

<p>Nick Clason (37:00):<br>
So let&#39;s, let&#39;s, uh, keep, let&#39;s do this super quick, but let&#39;s pretend that you, uh, got approval to do one of these things. And in one month, what would be a win? I wanna just go through each of these. I want you to just lay out what you think a win might look like. So what would be a win if in one month you launched an ebook, what is a, a measurable win, something that you can point to your, your boss about like, Hey, look at this, this is what we saw. This was a win because blank happened. </p>

<p>Matt Johnson (37:31):<br>
How many new people downloaded your ebook </p>

<p>Nick Clason (37:34):<br>
And </p>

<p>Matt Johnson (37:34):<br>
Depending on the size of your church, that number is gonna vary. </p>

<p>Nick Clason (37:37):<br>
Sure, sure. Sure. What about white page? Same thing. </p>

<p>Matt Johnson (37:41):<br>
Uh, white page. Yeah. White papers, probably pages. I would say the same thing is, uh, probably how many new people actually downloaded it. </p>

<p>Nick Clason (37:49):<br>
Okay. How about a blog, </p>

<p>Matt Johnson (37:52):<br>
A blog? I would just say how many, uh, people have read your blogs so you can actually get those stats, you know, you don&#39;t want people skimming it, um, not, or just bouncing away from it. So like actually having that bounce rate low and that read rate high on it. </p>

<p>Nick Clason (38:06):<br>
OK. Podcast, </p>

<p>Matt Johnson (38:09):<br>
Uh, podcast, it shows, uh, how many people are listening to it and these don&#39;t need to be new people. Like I said, a podcast is really gonna start with your and then grow </p>

<p>Nick Clason (38:18):<br>
And then pillar page, </p>

<p>Matt Johnson (38:21):<br>
Uh, pillar page is going just be how many people clicked on the page that&#39;s SEO related. So the bounce rate could be really high, but if you get someone stuck on for also biggest of that in mind. </p>

<p>Nick Clason (38:35):<br>
Yeah. Okay, great. Um, alright. So you&#39;re a small church. You don&#39;t have anything of any one of these things and we just hired you to be our marketing consultant. What would be your number one project that you&#39;d say, Hey, do this to get started, </p>

<p>Matt Johnson (38:53):<br>
Look at this, the stats and who your congregation is and who your target is. But, um, most 90% of the time, I would say blog or podcast, just because it doesn&#39;t take a lot of extra effort on your end, um, podcast. You&#39;re gonna have to do a little bit editing, of course. Um, and the blog, you know, you&#39;re gonna have to set that up and, but the time commitment&#39;s a little bit less than some of these other things. And ebook is a quick way to get, you know, huge, uh, like to not get huge numbers, but to start seeing some of the new numbers come in a white paper, you&#39;ll have better, stronger leads. And then, uh, you know, a pillar page is a massive project. I wanna reiterate that there&#39;re a lot of work, so, um, but they won&#39;t give you the most traffic to your website. </p>

<p>Nick Clason (39:33):<br>
Well, and I think like, if you, if we&#39;re thinking about this from like an in person ministry strategy, like everything you do for in person requires a lot of work. Like I&#39;ll just say, as a youth pastor, I have to build an entire schedule for an entire semester. I have to recruit in, uh, secure several different like locations, host homes, small group leaders, get them screened, um, create like a theme for every week and teaching and content and all these different things. Like there&#39;s a lot of work to be done. And so mm-hmm, <affirmative> um, like just because what we&#39;re talking about here in, in like digital form is a lot of work. It doesn&#39;t mean it&#39;s, it&#39;s not worth it, or you should only take the easy way out. It just means that you also have to set up all the infrastructure and framework to make it work too. And once you do, mm-hmm, <affirmative>, it&#39;s gonna be worth your while, but you have to have someone who cares about it and keep it going. Just like you have someone who cares about your student ministry, just like you have someone who cares about your women&#39;s ministry, keeping those things up and running and keeping them organized and brought together and the framework built and all the same types of things that we&#39;re talking about here. Like, it is a lot of work, but it&#39;s also worth it. </p>

<p>Matt Johnson (40:47):<br>
Mm-hmm <affirmative> exactly. Yep. </p>

<p>Nick Clason (40:49):<br>
So, so last thing, Matt speaking around this idea of organization, like all these things are a great idea, but how like, like, especially like eBooks white pages, like you&#39;re trying to capture emails. And so what is the best way to get your, get the word out there with these things? Um, is there like, cuz you, you know, you wanna do some sort of like email marketing type of thing and your church may have that may not mm-hmm <affirmative> but so you&#39;re gonna want to grab people&#39;s names, grab people&#39;s emails. Um, you&#39;re gonna need websites. Like what is the best distribution method? Is it advertising E like talk through it, just like that entire process from, um, getting it out there on Google, getting it, getting it out there on Facebook for ads, getting people to click on your thing, getting people to put their name in, um, where&#39;s all that stuff go, how&#39;s it how&#39;s doing. How do you keep it, keep all these things, uh, all these parts of the machine moving and working together. What&#39;s the best way to do that. </p>

<p>Matt Johnson (41:50):<br>
Yeah. We could do a whole episode about advertising, probably a couple episodes, honestly, cause it&#39;s such a beast. Um, and distribution in general, but I would say like to get you started, I&#39;m just gonna give you a soft answer since we&#39;ve already given you so much info in this one is social media. So just do what organically on social, figure out what your delivery method is. So if you wanna, you know, do MailChimp, I don&#39;t know what your church has in place right now. So if it&#39;s a that you have, or, um, maybe you&#39;re doing a hub or you have rock RMS, whatever that you&#39;re capturing people already. So you have some way that you&#39;re capturing emails already. There&#39;s probably a form option that connects to that, that you can deliver PDFs for. Um, I would say probably nine times outta 10. That&#39;s probably true. So, um, </p>

<p>Nick Clason (42:42):<br>
Well in most of those, most of those, whether, yeah, most of those, whether you pay for them or not, um, you know, cuz there might be churches here that don&#39;t, that don&#39;t have those things built yet, you know? So you gotta, you gotta land something as a distribution. So figure that out. There are some free ones, but it they&#39;re all gonna be limited until you start paying for &#39;em. And so if you&#39;re not already paying for one, you can go find a free one, but it, it may take some time to find one that works for free because certain features like automatic, like opt-ins with automatic email triggers, like that often costs a little bit of money, you know? So you just have to be yeah. Kinda aware going into that. </p>

<p>Matt Johnson (43:23):<br>
Yep. Oh absolutely. And, and that&#39;s, and then just post that on social to start out and get people to share that organically. Um, especially if you, like, I don&#39;t have any money for advertising. Don&#39;t worry about advertising right now. So start with some organic, um, ways to do that and build up your social presence, which will help you when you get to the advertising stage and you might have budget. </p>

<p>Nick Clason (43:47):<br>
Hmm. Yeah. And you can, I mean, think about it. You you&#39;re in an organization, no matter like, even if you&#39;re under a hundred people like that, you have uh, 50, 75, whatever raving fans about you. So ask for their help to get the word out because how many times Matt do you and I like make a decision based off of a word of mouth recommendation, more than Yelp mm-hmm <affirmative> more than the stars on Google. Like if you tell me about a good restaurant, like I&#39;m gonna trust you way more than a restaurant with 505 star reviews. Like I just am. Yep. Cause it that&#39;s just, that&#39;s just how our brains work for one reason or another. Like we don&#39;t all the other people that we don&#39;t know don&#39;t matter as much to us. Um, but, but you tell me about a good restaurant. I&#39;m like, yeah, I&#39;ll try it, you know? </p>

<p>Matt Johnson (44:34):<br>
Yep, exactly. Yeah. So keep that in mind. </p>

<p>Nick Clason (44:37):<br>
Yep. For sure. All right. Any listen, tons of stuff here. Um, we&#39;ll try to link all the different examples that we put in there, uh, in the show notes so that you can see, cuz I don&#39;t know about you, but I&#39;m visual. So we&#39;re talking about eBooks. I wanna show you an example. We&#39;re talking about white pages. I wanna show you an example. Um, but any, any other like last parting thoughts around this stuff, Matt, that you have before we, before we sign off? </p>

<p>Matt Johnson (45:02):<br>
Um, no. I mean pick one of these and go, try to, you know, start brainstorming some ideas to get it done. So </p>

<p>Nick Clason (45:10):<br>
Love it. All right guys. Good luck. Let us know how it&#39;s going. We&#39;d love to hear from <a href="mailto:you@hybridministryontwitterhybridministry.xyz" rel="nofollow">you@hybridministryontwitterhybridministry.xyz</a> is the website and uh, we&#39;d love for you to subscribe to this podcast. Give it a rating, give it a review. And if you found this helpful man, please share it with a friend. Uh, same thing we just said, let people know you found this helpful. So until next time we&#39;ll talk to you later. Bye guys.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 006: Findings from Barnas Future of Hybrid Church ebook</title>
  <link>https://www.hybridministry.xyz/006</link>
  <guid isPermaLink="false">6a6090dd-4b25-4036-91e9-d7ba1124a09e</guid>
  <pubDate>Thu, 25 Aug 2022 04:00:00 -0500</pubDate>
  <author>Nick Clason</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/6a6090dd-4b25-4036-91e9-d7ba1124a09e.mp3" length="33643938" type="audio/mpeg"/>
  <itunes:episode>006</itunes:episode>
  <itunes:title>Findings from Barnas Future of Hybrid Church ebook</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Nick Clason</itunes:author>
  <itunes:subtitle>In today's episode, Nick and Matt chat through Barna's Hybrid Ministry ebook, they discuss the ins and outs of pillar pages, and how that could be used for your church to reach Millennials and Gen Z attenders, as well as inspect some of the fascinating church attendance trends founds in the Barna Study!</itunes:subtitle>
  <itunes:duration>34:55</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/episodes/6/6a6090dd-4b25-4036-91e9-d7ba1124a09e/cover.jpg?v=1"/>
  <description>In today's episode, Nick and Matt chat through Barna's Hybrid Ministry ebook, they discuss the ins and outs of pillar pages, and how that could be used for your church to reach Millennials and Gen Z attenders, as well as inspect some of the fascinating church attendance trends founds in the Barna Study!
SHOW NOTES
BARNA E-BOOK BEING REFERENCED
https://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience
PILLAR PAGE EXAMPLE
https://www.typeform.com/blog/guides/brand-awareness/
CROSSROADS ONLINE PLATFORM
https://www.crossroads.net/watch/
//BARNA EBOOK FINDINGS
51% of All US adults did not watch an online church service during COVID
18% of Practicing Christians did not
67% of churched adults now have an online option when their church didn’t have one before
90% primarily engaged with the same church they were committed to before COVID
78% of church dropouts are waiting until services go back to normal before they return
Churched Adults (36%) and Home with kids under 18 (41%) struggle to focus during online church
//DO YOU USE THE INTERNET FOR FAITH PURPOSES?
Practicing Christians - 66%
Churched Adults - 56%
Dropouts - 36%
Churched Gen Z - 67%
Churched Millennials 64%
Churched Gen X 58%
Churched Boomers 42%
//AFTER COVID WILL CHURCH GATHERINGS FIT YOUR LIFE?
Churched Gen Z 
37% say both
13% say primarily digital
41% say physical
40% say both
13% say primarily digital
42% say primarily physical
TIMECODES
00:00-1:43 - Intro
01:43-02:57 - Findings from Barna Study on Hybrid
02:57-07:30 - 51% of US adults didnt' watch service online during COVID
07:30-12:36 - 67% of churched adults now have an online option
12:36-21:16 - How to set up a pillar page
21:16-23:08 - People stayed committed to their church during COVID
23:08-24:38 - 78% of dropouts are waiting until it's normal to return to church
24:38-28:08 - It's hard to remain focued while watching online
28:08-30:35 - Using the internet for Faith Purposes
30:35-32:46 - Post COVID church attendance survey data
32:46-34:35- Outro
TRANSCRIPT
Matt Johnson (00:01):
For young, I wanna be for forever young. 
Matt Johnson (00:08):
Hey  
Nick Clason (00:11):
Well, good morning. And hello everybody. Welcome to another episode of the hybrid ministry podcast. I am your host, Nick Clason alongside my great friend cohort. Compadre, Matt Johnson. How you doing this morning, Matt? 
Matt Johnson (00:27):
Doing great, man. I'm a little tired, you know, have a newborn in another room. So that's been, uh, exciting, but you know, I'm, uh, worn out  but you know, it's beautiful and it's a great thing. So 
Nick Clason (00:40):
You're worn out. So let's talk about digital ministry to just reinvigorate you. 
Matt Johnson (00:47):
I'm in 
Nick Clason (00:48):
Let's, uh, real quick, like what are like the, like, what's the number one, most surprising thing about a newborn for you? 
Matt Johnson (00:56):
Oh man. You know, the most surprising thing is how fulfilled I am. Um, you know, I, the second I've met her, I cried and you know, there's been multiple times I've been holding her and I just start crying. I'm like, this is really weird. Never thought fatherhood would hit me this way. And I think it just goes, you know, I lost my dad a few years ago. So like just layers of like who I am to this little thing that I'm holding, you know, that doesn't even have any idea what's going on in the world. 
Nick Clason (01:23):
 yeah. Yeah. That's that's awesome, man. Well, we're super happy for you, but obviously everybody wanted you back because, uh, you know, they missed, they, they missed you. Laughs. And they had just listened to me and that was boring so well, yeah. That's amazing, dude. So super happy for you. Um, today, uh, you know, Barna recently came out with a, an ebook, um, on the, I don't remember the exact title of it, but we'll link it in the show notes, but the findings in this new world of hybrid ministry and I dude, I promise you, right. We had this name before we knew about their ebook. 
Matt Johnson (02:06):
So yes, 
Nick Clason (02:07):
, we're technically not stealing from them, but they did release before us because, uh, we didn't have our crap together enough to get this thing up and off the ground. 
Matt Johnson (02:16):
 
Nick Clason (02:17):
So , so it looks like we're stealing from them, but we promise we're not. So I was reading through that, uh, just the other day and there were just some statistics that kinda, um, I found interesting and I just wanted to share them and then us just kind of go back and forth and talk through 'em a little bit. So, um, you know, you and I were obviously promoting this idea of digital and physical ministry calling it hybrid. Uh, and so there are a couple of things that I found interesting that feel like maybe they're not, um, leaning towards hybrid or digital ministry being a good strategy. The first one is this 51% of all us adults did not watch an online church service during COVID. Um, and 18% of practicing Christians did not. So COVID hit a practicing Christian, almost 20% of them never even tuned into an online service. So those statistics right there, Matt, is there anything concerning with that? Like as you and I are like pushing for this idea of hybrid ministry, are, are we like, well, yeah, but people don't even really want it. That's, that's kind of how I would read that statistic. 
Matt Johnson (03:31):
Yeah. I, uh, personally I'm not concerned mostly just cuz of the demographic and the ages that this did. I mean, it's not just, you know, millennials that they're pulling out in this stat, it's all adults. So you're gonna have boomers, gen X all in there too. And we know historically that they don't want to really tune in online. Um, I will say, I mean, if only 20, if 20% of practicing Christians did not tune in, I mean that means 80% did tune in at some point, which I mean that excites me. Um, cuz that means majority of people are trying to tune in. Um, and I also do, uh, if all us adults and 51% did not attend a church service of like everyone in the us, I, I mean might be the optimist I me, but that, that tells me 49% of people at least, you know, checked out a service at some point. So that's exciting. Uh, yeah. Which, you know, that's kind of correlates with the numbers that we have seen and you know, practicing religion anyway. So, um, I 
Nick Clason (04:31):
Mean you can paint them as negative. Right. But there's also the other side too, which is there, there is positivity in it such depends, I guess how you wanna look at it. 
Matt Johnson (04:40):
Yeah. And I would just say like, don't get discouraged just cuz 20, you know, about 20% of practicing Christians did not because I would say, you know, that's probably the 20% of people that regardless never will. 
Nick Clason (04:52):
Yeah. Well and one of the, I mean, gosh, one of the things we've noticed in our church is that, um, COVID hit and we lost contact with just a lot of people. And so mm-hmm, , that's probably a nationwide phenomenon as well. Um, especially depending on the size of church, you know, you and I obviously work at a pretty large church and so it's, it's harder for us to have contact with every single one, uh, of the people, you know, that, 
Matt Johnson (05:16):
That least, yeah. Something else that I would ask, seeing the number start to cut you off. Nick is no, 
Nick Clason (05:21):
You're good. 
Matt Johnson (05:22):
Um, how were, were these churches that these 20%, 18% did not get practice online? Is that because they weren't communicated well to, um, were the, were things not implemented quick enough for them? So, you know, they were like, you know, they get out their habit habit of I'm gonna go attend church, which I think that could definitely be part of that factor too. I mean, I think in my grandpa's church who, you know, runs a small Methodist church of 20 people and they try to do online and it was him in his kitchen, but you know, his congregation is primarily 60 to 80 years old, so they're not gonna really go on Facebook to watch. 
Nick Clason (05:58):
So yeah. I also think that, um, what you and I are proposing and talking about in the life of this podcast is not an online church service. No like that it be an element to it and it could be an element to it. But I think we're trying to actually create a more dynamic and robust, um, framework for hybrid ministry. Exactly. Because I do exactly that people do like the, the X factor of the church is the fact that we gather together and we create real authentic community. Like, yeah, that's what sets us apart. We're not just a content machine. And so the con the converse of that is that if the church is just a content machine, like if we're not doing it well, or, um, like if we feel like we should have to compete with the world, we may lose out on that, unless we have something that's uniquely different and we do, and that's Jesus and that's community, but so how do we take those things that uniquely set us apart as the church and create something hybrid in that? 
Nick Clason (07:08):
And so while some of these stats may look, you know, cryptic or whatever, for what we're proposing, I would argue that we're saying, yeah, stream your service, but also, like don't only stream your service and call that your digital presence. There's so much more to a digital presence, just go back and exactly all the things we've, we've talked about in the week, the episodes before, so, okay. Yeah. So then, uh, 67%, um, of church adults now have an online option and when their church didn't have one before. So if anything, what we've seen now is that COVID has ushered the church, you know, into this new, this new phenomenon. I think in my dad's church, not the one he's at now, but the one that he was at when COVID was going on. And, uh, they, they did have a live stream, but dude, like I think that their live stream was someone setting their iPhone up in the balcony. 
Nick Clason (08:06):
And like, that was how they live stream, you know, and they're not super produced even now, but they did, like, they did grab a couple of, you know, elements to, to boost their live stream. And so they now do like lower thirds instead of just like just putting the phone up and hoping that people can see the screen and, um, like stuff like that, you know, to make themselves a little bit more, uh, online savvy. And so I think a lot of churches went through some sort of online iteration. And so now that you have the hardware and the software, and maybe even some of the soft skills, like the know how and how to set this thing up, it now gives the ma you know, the overwhelming majority of churched adults, an online option that they didn't have before. And so yes, stream your service, but also what are different ways, Matt, that you could even see them packaging that, um, that content, that audio, that video to create hybrid, you know, elements throughout their week. 
Matt Johnson (09:08):
Yeah. I mean, there's a lot of different ways you could, um, package it, but what are the best ways right now I'd say is to just get some of that short form content out of that live message. Um, we've talked a lot about that, especially if you're trying to hit the millennial gen Z. Um, there actually was just another study that came out that said the best way to reach that. Um, millennials in general is video that's under 60 seconds long. So, um, if you could figure out a good way to like package, I don't know, 62nd clip with a, um, let's say a 200 word blog or 200 word write up about it. And you could package that as a, Hey, our weekly recap or whatever. Oh yeah. I don't know if you watch baseball at all. Um, but, uh, one of my favorite things about baseball right now is like, if you tune into a game late, especially on specifically on YouTube TV, it gives you a six inning recap of, or like whatever inning you're coming in of all the plays you've missed, which I, uh, that's something I personally love, cuz I can catch up on my baseball games really quickly. 
Matt Johnson (10:09):
But so do that for your sermon. Like do a, Hey here's our sermon recap for the week you give it in content short form. Um, and let me know what's going on with, uh, whatever you got going on in, at your church that week. Uh, that's the probably gonna be the best way to reach millennial and gen Z right now. 
Nick Clason (10:27):
And do you think Matt that like obviously, well, first of all, baseball's boring. If you can catch up on a game in 60 seconds, that's my take on it, but uh, would you suggest that the best way to do that would be through, um, like maybe TikTok or Instagram, but are you saying like throw that on like a mobile friendly, um, website or like a page on your website? That's like maybe a blog page that's dynamic, that's moving, that's being updated. Um, and then that, is that the way to do it, send it out via email, like what would be your distribution? Like that's a great concept. I love that. I don't even know if there's churches really doing that in the iteration that you're explaining, but how would you, uh, suggest a church if you know, we hired you as our marketing manager, how would you suggest a church set that up technically on the backside? Does that make sense? 
Matt Johnson (11:16):
Yeah. No, all of the above are great options. Um, the big thing, so here, well, let's go through all the avenues. So Instagram TikTok, you're gonna have broader reach. So if that's what you're trying to get, go for that email, you're gonna have your best reach. So, uh, Seth goin always talks about how your email list is like your gold. Um, if you get really good people on your email list and they're engaged, like that's your cream of your crop, they're gonna be hot no matter what. So, um, that's a great way to distribute, distribute it, but we also know it can be a challenge to get emails. So, um, if that's not, you know, uh, something that you have built, you don't have a CRM or anything built on the back end or a data management system. I would, okay. Let's all right. What's next website, which this could easily be a pillar page or a cluster topic of like, Hey, you're serving recaps and all that SEO is gonna drive your website. The video content is gonna weigh higher on Google and you can just continue adding stuff to that page of like here's our sermon recap page. And that page will just be built out more and more. And if you can just imagine this page, that scrolls forever, and you have a nice little table of content at the top that you can like jump around and stuff. That's gonna weigh very high on SEO. So, um, so which we are actually seeing currently with Google, 
Nick Clason (12:36):
So let's get super nerdy on a pillar page. So I know what that is. Cuz you told me what it is, but I didn't know what it was till you told me what it was a couple of months ago. So first of all, what is a pillar page? 
Matt Johnson (12:47):
So a pillar page is just a fancy term of like, okay, you've pick a topic. So let's, let's uh, let's talk about small groups. Small groups is always a great, uh, no let's do youth ministry since you're a youth leader. You knows. There we go. Let's now we're talking the finals, let's go into the world that we know. Yeah.  so let's say we created a pillar page. That was everything you need to know about, uh, youth ministry in 2022. Um, so we titled that page specifically to be some of those search terms that you're gonna have. And then that pillar page should just be built out of like the who, what, when, where, why, how so, but blogs, curated content. And when I talk about curated content, I think that confuses a lot of people cuz they think, oh, we're just gonna, um, take content that we have or whatever, and just re put it on there. 
Matt Johnson (13:31):
You can do that. But when I'm seeing curated content, I'm talking about other people's content and doing back links for them too. Mm-hmm  um, that helps you weigh higher on SEO. Um, and also on this page should be, uh, you know, copy about like, okay, this is everything you need to know about youth ministry. And then on there you could have your video tutorials, you could have, um, white pages ebook. So it's everything that you're gonna release about a topic on one page. So the Google term of it is a content cluster, which it's like a cluster of all the content you have. The pillar page is what the marketing term is that you're gonna hear a lot for it. Um, so if you created, uh, let's say life, church recap page, and on that recap page, it's just everything that life church has done, you know, over the last year. And it's a recap of all their sermons. It's a play by play or whatever. You're gonna weigh higher on SEO when people are searching for like, okay, I'm looking for, how do I deal with anxiety? And if you had a sermon about anxiety, that's gonna weigh higher on that page for you. 
Nick Clason (14:40):
That's great, man. So here's my question then as someone who's a novice, as it comes to like internet, uh, website development and all that stuff, obviously if I pay for developer, I'm gonna gonna get this done. Right. But let's pretend I don't have the money to do that. Or I might just, you know, waiting into this now for the very first time, uh, how, like, can you set up a pillar page? Like, is there like a pillar page for dummies? Is there like a couple of things that they can do through like a basic square space, Wix or WordPress site that will get them at least on the right path? Cuz maybe, you know, someone's listening to this and they're not the senior leader. They don't have the authorization to spend the money, but they believe in it. And so they want to take it on as a pet project, but they need to prove to their upper level leadership or their senior pastor that this is valuable. Can you give someone in that boat, any sort of like tips on how to get some of that stuff up and rolling? 
Matt Johnson (15:31):
Yeah, definitely. You can a hundred percent create a pillar page through, you know, WICS or Squarespace or something. Um, you're just gonna be limited by, uh, the fact that you're in a template, which is okay. So I want to be very clear about that. Like that is okay. Um, it's just gonna be laid out how Squarespace really wants it laid out or Wix wants it laid out. Um, 
Nick Clason (15:50):
As opposed to the custom, like I want it, I want this feature, like you can't ne maybe necessarily accommodate that. You're just stuck in the template. 
Matt Johnson (15:59):
Yeah, exactly. So if you're like, Hey, I don't like how this jumps to there. You're not gonna really be able to finesse around that, but that's okay if you're just getting started through pillar page, cuz really a pillar page is meant to just be a really long content cluster. So just start adding everything you have on there and just lay it out in a logical sense. So don't uh, just throw stuff willy-nilly on it. Like don't go from like what this is about to, this is how you do it then to the why, like you need to start with like, you know, why and the what, and then go to the how, like, just like a story you don't just go straight to the climax of it 
Nick Clason (16:38):
And, and let, let's throw like a couple pillar page examples, you know, in the show notes so that people can go check those out. Yeah, 
Matt Johnson (16:44):
Absolutely. 
Nick Clason (16:45):
See some of them what we're talking about. Yeah. But can you think of off top of your head or do we need to stop recording and then you, you comb your brain for some good pillar page 
Matt Johnson (16:54):
Exams? No, there's a, there's a great pillar page that Typeform has, um, that I would love to, uh, that we can add into, um, the show notes and really the pillar page is all about uh, um, gosh, I can't remember. Give one second think 
Nick Clason (17:14):
 this is, uh, 
Matt Johnson (17:15):
Brand awareness that thought it's about yeah, it's it's about brand awareness. Um, they did a whole pillar page about how you can build brand awareness, uh, Typeform data. And that's just been, uh, perfectly laid out. Actually I will even put it in our notes here. So you have it, love it. Um, and you can take a look at it, but this is really what Hillary pages should look like gives you how much, uh, time it would read. Uh, there's usually a table of content at the top and then you can jump through and find what you wanna read about. So, um, 
Nick Clason (17:49):
I will link to that. You guys can see it. Yeah. 
Matt Johnson (17:51):
Pick it out. And it's a perfect example of a pillar page and I need, I wanna reiterate pillar pages are big. So this pillar page is a 44 minute read and it's meant to build SEO. Like that's what it's meant for. So when I, uh, we were building a pillar page at a church now and you guys came to me about it and I was talking through with like the kids director and stuff. I was like, I need, let's 
Nick Clason (18:10):
Be clear. You came up with the idea first. And then I said, we should do this and 
Matt Johnson (18:15):
Then got 
Nick Clason (18:15):
The kids director on board. 
Matt Johnson (18:17):
So yes. Yeah. And I was sitting down with her and she's like, is that enough content? I was like, no, I need about 30,000 words.  and I could see her go what? And I was like, okay, maybe not 30,000, but I need about 3000 words. Like I would need a lot of con copy for a pillar page to work. So it's something you constantly build. It's not just something that day one, you have 200 words and it's a blog post. Like a pillar page is not bigger than a blog post. 
Nick Clason (18:42):
Does it take on like, like, okay, cuz I guess the way I'm looking at it, let's pretend it's like Instagram. So Instagram, if you're scrolling, it'll keep loading be beneath you and it'll just scroll, scroll, scroll, scroll, scroll until like, never like you can probably never really find the bottom of Instagram. Yep. However, like Google, right? Like it's, it's got a billion options, but at when you get to the bottom of your page, it'll be like go to page two. Yeah. Can it go either of those directions or is there one way that is better than the other 
Matt Johnson (19:14):
Scroll scroll? Does that make sense? Scroll. Yeah, I would do scroll, scroll, scroll, scroll, scroll. Okay. And then if you wanna link to other stuff outside of it, that's totally fine. So like, Hey, go check out this blog. That's fine. And what that gives you is back links and you want back links and we back links. You have the higher websites weighted. It's all this weird stuff on the back. End of Google. 
Nick Clason (19:34):
Yeah. Okay. Great. Love it. No, that's listen, dude. That's the type of stuff that I'm in idiot about, but uh, I know it's good. So I'm trying to learn. 
Matt Johnson (19:41):
Yeah, no I'm here. 
Nick Clason (19:43):
So yeah, pillar pages. Um, we took a little detour there, but that's, we're gonna, that's what this is episode is about. Like how do you build it? What are they, how are they advantageous? And so we can do with our 67% church adults who now have an online option, we can take some of that and use that to add to the pillar page mm-hmm . And so could you make it where it's like one week it's, uh, 62nd sermon recap with like the downloadable notes or something. And instead of them being downloadable, you're saying just type all those words into there, 
Matt Johnson (20:13):
So that a hundred percent 
Nick Clason (20:14):
It can be found. And then could you add to it next week, week two of the love sermon series and the 62nd recap clip and uh, the sermon notes or something like that. 
Matt Johnson (20:24):
Exactly. Yeah. And you would be shocked on, I, I guarantee if someone, you little churches go out there and do that, you'll be weighed high on Google. Um, like do a, how to love, how to be loving as a Christian series. Um, cuz most places are not doing this most churches aren't doing this. And then secondly, uh, if they have done this it's so long ago that like, like you'll start to outweigh Google cuz you were creating new content for it. 
Nick Clason (20:51):
So, uh, would you recommend like someone typing up a sermon recap or would you recommend just copy and pasting the pastor's manuscript notes? 
Matt Johnson (21:01):
Uh, both. So the best solution would be to do a recap, but if you don't have time to do a recap, then just do the sermon notes right now. Like okay. Do the recap as like that's all right. I'm gonna make this better than do the recap. 
Nick Clason (21:16):
Gotcha. Great. All right. So a couple other of stats I wanted to look into from the barn of study, 90% of people primarily engaged with the same church that they were committed to before. COVID and I think that that's a really, uh, hopefully a really helpful stat for us as pastors, because we feel like maybe this idea of all of us going online is they're gonna find something better and then they're gonna switch. Yeah. And they're not gonna wanna go to our church anymore. And our church isn't as good as elevation. They have verdict and they have band that makes music that's on Spotify. But 90% of, of churchgoers, primarily engaged with the same church, which communicates to me that most Christians are comm or are connected or committed right to their local body. They're not, they're not looking for something else. They, they have what they want. They have the community that they're, they're looking for. And so as a church, you putting your content out there, you may be, you know, so I've heard people say like, I don't wanna steal other people from other churches. Like that's that's that wouldn't be the goal. Right? The goal is to help nurture and disciple the people that are already going to your church. 
Matt Johnson (22:30):
Exactly. Your online church should not be like, oh, I'm gonna steal someone. Else's congregation like this isn't some nefarious thing we're doing. It should be, Hey, we're here to nurture our 90% of people that are still engaged with our church, which that tells me, like you were just saying, they bought into your community that you built there. So yeah. Nurture them.  give them stuff that makes them keep wanting to come back period. 
Nick Clason (22:57):
Yeah. Well, not even keep wanting to come back, but like learn during the week. 
Matt Johnson (23:01):
Exactly. Yeah. That's what I mean by that. 
Nick Clason (23:04):
Yeah. Yeah. Not just, not just come to our church on Sunday. Yeah. 
Nick Clason (23:08):
Uh, 78% of church dropouts are saying that they're waiting until services go back to normal before they return. I think that would be a lot of pastor's arguments of, well, see, see, we gotta go back to in person, we gotta go back to in person. And I don't, I don't think any of us are arguing that we shouldn't be back in person. Yeah. Uh, but I that's, I, I would be curious about that percentage of that stat. Hum. Those people are using that as an excuse as their church, uh, attendance patterns and disciplines have just completely faded away. Um, and they're just saying, oh yeah, I'm just waiting for it to go back to normal. Realizing that COVID has never really ended being normal. Like we're just still in this weird like world with it. And there is, I don't know if normal will ever come back the way it was. Cuz it's been two and a half freaking years. 
Matt Johnson (23:56):
 yeah, no, this is the new normal. And I would just like you were saying, I, my guess is that's probably us excuse for most people now. Um, mm-hmm  they got out of the habit, which you know, we've we saw that in our own numbers and that's okay. Like go find the next seeds to sell. 
Nick Clason (24:13):
Yeah, yeah, yeah. For sure. And again, we're not proposing like, well yeah, you should stream your service. Like if you can, you should. But we're also saying that there's this there's more to just hybrid. It's not just take your Sunday morning experience and post it on Facebook live. Yeah. There we're, we're trying to make this much more dynamic than 
Matt Johnson (24:33):
That. Exactly. 
Nick Clason (24:35):
All right. A couple other quick, quick hitters here. Um, but one thing I found really interesting was 36% of church adults, um, that were at home and people with kids under the age of 18, which is like 41% say that they struggle to focus during online church. And again, I think that's another potentially like negative stat towards, towards digital. So what would you say if someone's like? Yeah, I mean I, online church is great and all, but like I got young kids, like I, I can't, it's hard to pay attention the whole time or it's hard to keep them, you know, from being too rowdy or whatever during church. 
Matt Johnson (25:11):
Yeah. No, the data tells us that if you're just streaming your exact service online, you're gonna have 
Nick Clason (25:18):
It's an hour and 15 minute 
Matt Johnson (25:20):
Service. Yeah. You're gonna have more drop off. Um, just cuz that attention span on an hour and 15 minutes on anything screen related, that's not an action movie drops off. So, um, yeah, if they, they probably will just tune into the sermon and that's okay. Or some just tune into the worship. That's my mom, she loves the worship and then she likes listening to the sermon, um, when she's driving to work the next day, which is, yeah, that's an okay option too, but you're giving them the avenue. So I get that. You're gonna struggle to focus during online. Um, that's gonna happen, especially if you have kids, uh, as you know, and I'm learning  so 
Nick Clason (25:58):
Well, I'll tell you what, what we would do during COVID is we would watch like older people church upstairs, and then we would send our kids to the basement to watch, uh, like their kid service. Well, their kid service was over in like 12 minutes 
Matt Johnson (26:13):
 
Nick Clason (26:14):
And so they come up at the end of worship. Yeah. And we're like, well, well, Hey, like go, Hey, let's watch, let's watch last week's again. And we, it was really hard, man. It was really hard. So it was hard to, it was hard to simulate church. Yep. Um, because it wasn't, I don't think it's meant to be that per se. No it's. And so I would, I would, as a, as a dad of kids under the age of five, I would agree with that stat wholeheartedly. Yep. Honestly, Easter 20, 20 Amanda and I watched church at like 10:30 PM when the kids are in bed. 
Matt Johnson (26:49):
Yeah. 
Nick Clason (26:49):
Like, because we are like, that's when we can in this, when we're unencumbered by them. Yeah. You know, 
Matt Johnson (26:54):
So, and I think what we're landing on is like, it's okay to have these different avenues to consume the media. And also if you're like, Hey, I wanna, I wanna make our church service more, uh, more engaging for these people. Like then go solve that problem. Like go more power to you. Yeah, 
Nick Clason (27:15):
Yeah, yeah, exactly. But to just overlay what you're doing in person on top of online, like that's, I don't know. I mean, dare I say it's a little lazy. Yeah. Like, and, and if you don't have the manpower for it, I get it. So we're not proposing that you reinvent the wheel, like crossroads in Cincinnati has a completely like custom hybrid online experience. Yep. And that's amazing. Right. I'll link I'll link theirs in the show notes too. I got somebody thinks to link in the show notes, but um, like the like yeah. So that's amazing, but they have the main power to do it. And you're probably again sitting here thinking like I barely have the main power to like do all the things I need to do. Um, and so we're not proposing that we're saying think, think about this as a side of the box, offer church streaming adjacent options. Not just only church streaming options. Exactly. 
Nick Clason (28:06):
So, yeah. All right. A couple other real quick things. Um, this was interesting to me, I'll throw all these stats and stuff in the show notes, but so do you use the internet for faith purposes? So I'm just gonna read 'em and we'll kind of digest it. Practicing Christians set 66% of practicing. Christians said that they use the internet for faith purposes. 56% of church adults said that they use the internet for faith purposes. 36% of dropouts say that they use the internet for faith purposes, church, gen Z 67%, church millennials, 64% church, gen X, 58% church boomers, 42%. So I think a couple things that are interesting, obviously when you start with gen Z, it's the highest and it drops down as it gets to boomers. But one thing I notice is that even the gen Xers and the boomers still say almost 50% say that they use the internet for faith purposes. Mm-hmm . So if the argument is my church is old and this isn't for them, I, that categorically is untrue. 
Matt Johnson (29:08):
Yep. Yeah, no, absolutely. And the only way to get younger is if you do it,  so stats. I mean, that's what the stats are saying too. So if you're like, Hey, we wanna get younger, but we don't wanna, you know, kill our older, uh, congregation. Like they're gonna, they're all gonna be okay with it. 
Nick Clason (29:29):
Yeah. Yeah, absolutely. And yeah, a, a church boomer will read a recap email. Like they, they respond email. My grandma reads email. In fact, my grandma couldn't connect to the internet the other day and was convinced that someone was trying to hack her bank account. And so I had to, I had to turn her wifi off and turn it back on and get her connected. And she thought that I am the number one, it director in the world. 
Matt Johnson (29:55):
 my grandpa, my grandpa, all the D coffee. TV's not working. Can you fix me? Like, did you unplug it? You're genius.  
Nick Clason (30:07):
Yeah, but they'll read it. They'll read the emails, man. She, and dude, I was at my grandma's and she's like, can you help me unsubscribe from some emails? And I'm like, sure. So I'm like getting her set up with an UNS subscription service. And I was like, how about JC Penn? She's like, no, I like that one. . How about, how about your green bay Packers newsletter. Now I need to know what's going on. Withs green bay. Packer's newsletter. . How about this now? I, I need that gram. You don't actually wanna be in subscribe 
Matt Johnson (30:30):
For anything  Nope. Oh, that's fine. 
Nick Clason (30:34):
All right. A couple another one that was interesting after C will church gatherings fit your life church, gen Z 37% said that both digital and physical would fit their lifestyle. 13% say that primary digital would fit their lifestyle. And 41% say physical will fit their lifestyle. So this is church gen Z. So I think one thing that stood out to me about this statistic, cuz that only 13% said that primarily primarily digital would be, uh, their preference for, uh, attending church post COVID mm-hmm . And so right. We continue to say gen Z, gen Z. And we, we are kind of pegging a lot of this on them and them as the future, but they still want in person, they're not looking for only digital. Exactly. We're looking for hybrid, which is what we're trying to find that, that sticky in between, between the two things. 
Nick Clason (31:29):
Exactly. So, and same with millennials. Millennials are, uh, I think slightly higher, uh, 40% say that both online in person, 13% say primarily digital, which is the same as gen Z and then 42% say primarily physical. So they're right on the same track there as, as gen Zers. But they're saying that, um, basically the both that's hybrid man. Yep. Like that's what we're trying to say. Yep. They wanna come in person, but they also want to have access to it when they can't make it or for whatever reason, they're not able to be at church. They want to consume something online. Yep. So, so that's, that's it any other like kind of lasting thoughts that you had just through some of these statistics, like we'll, we'll link to the Barna, uh, ebook and so you can grab a copy of it yourself, but there are, uh, there's just a, there's a lot of really good and really interesting stuff in there. So any other thing that you are like, did you miss this? You should have highlighted this or just, or parting thoughts based on some of this data? 
Matt Johnson (32:30):
No, I, I mean my biggest parting thought is like the, the data staying that hybrid is an avenue that we need to be exploring. So continue, um, exploring this avenue , I mean, don't, don't get discouraged, the data supports it. 
Nick Clason (32:45):
Yeah. And get, and, and, you know, getting into hybrid, um, and getting into some of those digital platforms. Like it can be, it can be laborious and it can be cumbersome and setting up your account and then setting up your group and then setting up your payments, like all that stuff. Like, and it can get confusing because all those companies are trying to sell you things. Yeah. And they're all the best company and that's at least what they're telling you. And so you gotta, you gotta kind of slug slug through some of those things, like setting up email marketing, you know, uh, things or setting up, you know, CHMS things or just, it it's worth it, you know, but it can get, it can feel overwhelming at times. Yep. So stick with it. It's worth it. Find something that works. There's a lot of, um, free or light versions out there. 
Nick Clason (33:35):
And probably for most of us that that will suffice at least for a while. Yeah. Until it gets to a spot where it needs to be, you know, super, super, uh, hefty as far as the payment is so sweet. Hey, uh, that's it for us on episode five? Um, maybe six. I actually can't really remember  because, um, I think this was supposed to be episode five, but then I did one last week by myself. Yep. And so this may actually be episode six. I think it is, but yeah. Glad to have you guys, uh, subscribe, uh, follow us on Twitter at hybrid ministry. Also check out our website hybrid ministry.xyz. Uh, give us a rating. Pull open your purple podcast app search hybrid ministry. We're right there. We're number one. If you search that word and give us a little rating, that'd be awesome. I love it. And until next time see you guys later. Thanks guys. Was 
Matt Johnson (34:28):
That just had some nasty bug on. 
</description>
  <itunes:keywords>Digital, Meta, Online, Church, Streaming, Church Service, Gen Z, Millennials, Meta Church, Discipleship, Pastor, Barna, Church Attendance</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In today&#39;s episode, Nick and Matt chat through Barna&#39;s Hybrid Ministry ebook, they discuss the ins and outs of pillar pages, and how that could be used for your church to reach Millennials and Gen Z attenders, as well as inspect some of the fascinating church attendance trends founds in the Barna Study!</p>

<p><strong>SHOW NOTES</strong><br>
BARNA E-BOOK BEING REFERENCED<br>
<a href="https://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience" rel="nofollow">https://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience</a></p>

<p>PILLAR PAGE EXAMPLE<br>
<a href="https://www.typeform.com/blog/guides/brand-awareness/" rel="nofollow">https://www.typeform.com/blog/guides/brand-awareness/</a></p>

<p>CROSSROADS ONLINE PLATFORM<br>
<a href="https://www.crossroads.net/watch/" rel="nofollow">https://www.crossroads.net/watch/</a></p>

<p>//BARNA EBOOK FINDINGS<br>
51% of All US adults did not watch an online church service during COVID<br>
18% of Practicing Christians did not</p>

<p>67% of churched adults now have an online option when their church didn’t have one before</p>

<p>90% primarily engaged with the same church they were committed to before COVID</p>

<p>78% of church dropouts are waiting until services go back to normal before they return</p>

<p>Churched Adults (36%) and Home with kids under 18 (41%) struggle to focus during online church</p>

<p>//DO YOU USE THE INTERNET FOR FAITH PURPOSES?<br>
Practicing Christians - 66%<br>
Churched Adults - 56%<br>
Dropouts - 36%<br>
Churched Gen Z - 67%<br>
Churched Millennials 64%<br>
Churched Gen X 58%<br>
Churched Boomers 42%</p>

<p>//AFTER COVID WILL CHURCH GATHERINGS FIT YOUR LIFE?<br>
Churched Gen Z <br>
37% say both<br>
13% say primarily digital<br>
41% say physical<br>
40% say both<br>
13% say primarily digital<br>
42% say primarily physical</p>

<p><strong>TIMECODES</strong><br>
00:00-1:43 - Intro<br>
01:43-02:57 - Findings from Barna Study on Hybrid<br>
02:57-07:30 - 51% of US adults didnt&#39; watch service online during COVID<br>
07:30-12:36 - 67% of churched adults now have an online option<br>
12:36-21:16 - How to set up a pillar page<br>
21:16-23:08 - People stayed committed to their church during COVID<br>
23:08-24:38 - 78% of dropouts are waiting until it&#39;s normal to return to church<br>
24:38-28:08 - It&#39;s hard to remain focued while watching online<br>
28:08-30:35 - Using the internet for Faith Purposes<br>
30:35-32:46 - Post COVID church attendance survey data<br>
32:46-34:35- Outro</p>

<p><strong>TRANSCRIPT</strong><br>
Matt Johnson (00:01):<br>
For young, I wanna be for forever young. </p>

<p>Matt Johnson (00:08):<br>
Hey <laugh> </p>

<p>Nick Clason (00:11):<br>
Well, good morning. And hello everybody. Welcome to another episode of the hybrid ministry podcast. I am your host, Nick Clason alongside my great friend cohort. Compadre, Matt Johnson. How you doing this morning, Matt? </p>

<p>Matt Johnson (00:27):<br>
Doing great, man. I&#39;m a little tired, you know, have a newborn in another room. So that&#39;s been, uh, exciting, but you know, I&#39;m, uh, worn out <laugh> but you know, it&#39;s beautiful and it&#39;s a great thing. So </p>

<p>Nick Clason (00:40):<br>
You&#39;re worn out. So let&#39;s talk about digital ministry to just reinvigorate you. </p>

<p>Matt Johnson (00:47):<br>
I&#39;m in </p>

<p>Nick Clason (00:48):<br>
Let&#39;s, uh, real quick, like what are like the, like, what&#39;s the number one, most surprising thing about a newborn for you? </p>

<p>Matt Johnson (00:56):<br>
Oh man. You know, the most surprising thing is how fulfilled I am. Um, you know, I, the second I&#39;ve met her, I cried and you know, there&#39;s been multiple times I&#39;ve been holding her and I just start crying. I&#39;m like, this is really weird. Never thought fatherhood would hit me this way. And I think it just goes, you know, I lost my dad a few years ago. So like just layers of like who I am to this little thing that I&#39;m holding, you know, that doesn&#39;t even have any idea what&#39;s going on in the world. </p>

<p>Nick Clason (01:23):<br>
<laugh> yeah. Yeah. That&#39;s that&#39;s awesome, man. Well, we&#39;re super happy for you, but obviously everybody wanted you back because, uh, you know, they missed, they, they missed you. Laughs. And they had just listened to me and that was boring so well, yeah. That&#39;s amazing, dude. So super happy for you. Um, today, uh, you know, Barna recently came out with a, an ebook, um, on the, I don&#39;t remember the exact title of it, but we&#39;ll link it in the show notes, but the findings in this new world of hybrid ministry and I dude, I promise you, right. We had this name before we knew about their ebook. </p>

<p>Matt Johnson (02:06):<br>
So yes, </p>

<p>Nick Clason (02:07):<br>
<laugh>, we&#39;re technically not stealing from them, but they did release before us because, uh, we didn&#39;t have our crap together enough to get this thing up and off the ground. </p>

<p>Matt Johnson (02:16):<br>
<laugh> </p>

<p>Nick Clason (02:17):<br>
So <laugh>, so it looks like we&#39;re stealing from them, but we promise we&#39;re not. So I was reading through that, uh, just the other day and there were just some statistics that kinda, um, I found interesting and I just wanted to share them and then us just kind of go back and forth and talk through &#39;em a little bit. So, um, you know, you and I were obviously promoting this idea of digital and physical ministry calling it hybrid. Uh, and so there are a couple of things that I found interesting that feel like maybe they&#39;re not, um, leaning towards hybrid or digital ministry being a good strategy. The first one is this 51% of all us adults did not watch an online church service during COVID. Um, and 18% of practicing Christians did not. So COVID hit a practicing Christian, almost 20% of them never even tuned into an online service. So those statistics right there, Matt, is there anything concerning with that? Like as you and I are like pushing for this idea of hybrid ministry, are, are we like, well, yeah, but people don&#39;t even really want it. That&#39;s, that&#39;s kind of how I would read that statistic. </p>

<p>Matt Johnson (03:31):<br>
Yeah. I, uh, personally I&#39;m not concerned mostly just cuz of the demographic and the ages that this did. I mean, it&#39;s not just, you know, millennials that they&#39;re pulling out in this stat, it&#39;s all adults. So you&#39;re gonna have boomers, gen X all in there too. And we know historically that they don&#39;t want to really tune in online. Um, I will say, I mean, if only 20, if 20% of practicing Christians did not tune in, I mean that means 80% did tune in at some point, which I mean that excites me. Um, cuz that means majority of people are trying to tune in. Um, and I also do, uh, if all us adults and 51% did not attend a church service of like everyone in the us, I, I mean might be the optimist I me, but that, that tells me 49% of people at least, you know, checked out a service at some point. So that&#39;s exciting. Uh, yeah. Which, you know, that&#39;s kind of correlates with the numbers that we have seen and you know, practicing religion anyway. So, um, I </p>

<p>Nick Clason (04:31):<br>
Mean you can paint them as negative. Right. But there&#39;s also the other side too, which is there, there is positivity in it such depends, I guess how you wanna look at it. </p>

<p>Matt Johnson (04:40):<br>
Yeah. And I would just say like, don&#39;t get discouraged just cuz 20, you know, about 20% of practicing Christians did not because I would say, you know, that&#39;s probably the 20% of people that regardless never will. </p>

<p>Nick Clason (04:52):<br>
Yeah. Well and one of the, I mean, gosh, one of the things we&#39;ve noticed in our church is that, um, COVID hit and we lost contact with just a lot of people. And so mm-hmm, <affirmative>, that&#39;s probably a nationwide phenomenon as well. Um, especially depending on the size of church, you know, you and I obviously work at a pretty large church and so it&#39;s, it&#39;s harder for us to have contact with every single one, uh, of the people, you know, that, </p>

<p>Matt Johnson (05:16):<br>
That least, yeah. Something else that I would ask, seeing the number start to cut you off. Nick is no, </p>

<p>Nick Clason (05:21):<br>
You&#39;re good. </p>

<p>Matt Johnson (05:22):<br>
Um, how were, were these churches that these 20%, 18% did not get practice online? Is that because they weren&#39;t communicated well to, um, were the, were things not implemented quick enough for them? So, you know, they were like, you know, they get out their habit habit of I&#39;m gonna go attend church, which I think that could definitely be part of that factor too. I mean, I think in my grandpa&#39;s church who, you know, runs a small Methodist church of 20 people and they try to do online and it was him in his kitchen, but you know, his congregation is primarily 60 to 80 years old, so they&#39;re not gonna really go on Facebook to watch. </p>

<p>Nick Clason (05:58):<br>
So yeah. I also think that, um, what you and I are proposing and talking about in the life of this podcast is not an online church service. No like that it be an element to it and it could be an element to it. But I think we&#39;re trying to actually create a more dynamic and robust, um, framework for hybrid ministry. Exactly. Because I do exactly that people do like the, the X factor of the church is the fact that we gather together and we create real authentic community. Like, yeah, that&#39;s what sets us apart. We&#39;re not just a content machine. And so the con the converse of that is that if the church is just a content machine, like if we&#39;re not doing it well, or, um, like if we feel like we should have to compete with the world, we may lose out on that, unless we have something that&#39;s uniquely different and we do, and that&#39;s Jesus and that&#39;s community, but so how do we take those things that uniquely set us apart as the church and create something hybrid in that? </p>

<p>Nick Clason (07:08):<br>
And so while some of these stats may look, you know, cryptic or whatever, for what we&#39;re proposing, I would argue that we&#39;re saying, yeah, stream your service, but also, like don&#39;t only stream your service and call that your digital presence. There&#39;s so much more to a digital presence, just go back and exactly all the things we&#39;ve, we&#39;ve talked about in the week, the episodes before, so, okay. Yeah. So then, uh, 67%, um, of church adults now have an online option and when their church didn&#39;t have one before. So if anything, what we&#39;ve seen now is that COVID has ushered the church, you know, into this new, this new phenomenon. I think in my dad&#39;s church, not the one he&#39;s at now, but the one that he was at when COVID was going on. And, uh, they, they did have a live stream, but dude, like I think that their live stream was someone setting their iPhone up in the balcony. </p>

<p>Nick Clason (08:06):<br>
And like, that was how they live stream, you know, and they&#39;re not super produced even now, but they did, like, they did grab a couple of, you know, elements to, to boost their live stream. And so they now do like lower thirds instead of just like just putting the phone up and hoping that people can see the screen and, um, like stuff like that, you know, to make themselves a little bit more, uh, online savvy. And so I think a lot of churches went through some sort of online iteration. And so now that you have the hardware and the software, and maybe even some of the soft skills, like the know how and how to set this thing up, it now gives the ma you know, the overwhelming majority of churched adults, an online option that they didn&#39;t have before. And so yes, stream your service, but also what are different ways, Matt, that you could even see them packaging that, um, that content, that audio, that video to create hybrid, you know, elements throughout their week. </p>

<p>Matt Johnson (09:08):<br>
Yeah. I mean, there&#39;s a lot of different ways you could, um, package it, but what are the best ways right now I&#39;d say is to just get some of that short form content out of that live message. Um, we&#39;ve talked a lot about that, especially if you&#39;re trying to hit the millennial gen Z. Um, there actually was just another study that came out that said the best way to reach that. Um, millennials in general is video that&#39;s under 60 seconds long. So, um, if you could figure out a good way to like package, I don&#39;t know, 62nd clip with a, um, let&#39;s say a 200 word blog or 200 word write up about it. And you could package that as a, Hey, our weekly recap or whatever. Oh yeah. I don&#39;t know if you watch baseball at all. Um, but, uh, one of my favorite things about baseball right now is like, if you tune into a game late, especially on specifically on YouTube TV, it gives you a six inning recap of, or like whatever inning you&#39;re coming in of all the plays you&#39;ve missed, which I, uh, that&#39;s something I personally love, cuz I can catch up on my baseball games really quickly. </p>

<p>Matt Johnson (10:09):<br>
But so do that for your sermon. Like do a, Hey here&#39;s our sermon recap for the week you give it in content short form. Um, and let me know what&#39;s going on with, uh, whatever you got going on in, at your church that week. Uh, that&#39;s the probably gonna be the best way to reach millennial and gen Z right now. </p>

<p>Nick Clason (10:27):<br>
And do you think Matt that like obviously, well, first of all, baseball&#39;s boring. If you can catch up on a game in 60 seconds, that&#39;s my take on it, but uh, would you suggest that the best way to do that would be through, um, like maybe TikTok or Instagram, but are you saying like throw that on like a mobile friendly, um, website or like a page on your website? That&#39;s like maybe a blog page that&#39;s dynamic, that&#39;s moving, that&#39;s being updated. Um, and then that, is that the way to do it, send it out via email, like what would be your distribution? Like that&#39;s a great concept. I love that. I don&#39;t even know if there&#39;s churches really doing that in the iteration that you&#39;re explaining, but how would you, uh, suggest a church if you know, we hired you as our marketing manager, how would you suggest a church set that up technically on the backside? Does that make sense? </p>

<p>Matt Johnson (11:16):<br>
Yeah. No, all of the above are great options. Um, the big thing, so here, well, let&#39;s go through all the avenues. So Instagram TikTok, you&#39;re gonna have broader reach. So if that&#39;s what you&#39;re trying to get, go for that email, you&#39;re gonna have your best reach. So, uh, Seth goin always talks about how your email list is like your gold. Um, if you get really good people on your email list and they&#39;re engaged, like that&#39;s your cream of your crop, they&#39;re gonna be hot no matter what. So, um, that&#39;s a great way to distribute, distribute it, but we also know it can be a challenge to get emails. So, um, if that&#39;s not, you know, uh, something that you have built, you don&#39;t have a CRM or anything built on the back end or a data management system. I would, okay. Let&#39;s all right. What&#39;s next website, which this could easily be a pillar page or a cluster topic of like, Hey, you&#39;re serving recaps and all that SEO is gonna drive your website. The video content is gonna weigh higher on Google and you can just continue adding stuff to that page of like here&#39;s our sermon recap page. And that page will just be built out more and more. And if you can just imagine this page, that scrolls forever, and you have a nice little table of content at the top that you can like jump around and stuff. That&#39;s gonna weigh very high on SEO. So, um, so which we are actually seeing currently with Google, </p>

<p>Nick Clason (12:36):<br>
So let&#39;s get super nerdy on a pillar page. So I know what that is. Cuz you told me what it is, but I didn&#39;t know what it was till you told me what it was a couple of months ago. So first of all, what is a pillar page? </p>

<p>Matt Johnson (12:47):<br>
So a pillar page is just a fancy term of like, okay, you&#39;ve pick a topic. So let&#39;s, let&#39;s uh, let&#39;s talk about small groups. Small groups is always a great, uh, no let&#39;s do youth ministry since you&#39;re a youth leader. You knows. There we go. Let&#39;s now we&#39;re talking the finals, let&#39;s go into the world that we know. Yeah. <laugh> so let&#39;s say we created a pillar page. That was everything you need to know about, uh, youth ministry in 2022. Um, so we titled that page specifically to be some of those search terms that you&#39;re gonna have. And then that pillar page should just be built out of like the who, what, when, where, why, how so, but blogs, curated content. And when I talk about curated content, I think that confuses a lot of people cuz they think, oh, we&#39;re just gonna, um, take content that we have or whatever, and just re put it on there. </p>

<p>Matt Johnson (13:31):<br>
You can do that. But when I&#39;m seeing curated content, I&#39;m talking about other people&#39;s content and doing back links for them too. Mm-hmm <affirmative> um, that helps you weigh higher on SEO. Um, and also on this page should be, uh, you know, copy about like, okay, this is everything you need to know about youth ministry. And then on there you could have your video tutorials, you could have, um, white pages ebook. So it&#39;s everything that you&#39;re gonna release about a topic on one page. So the Google term of it is a content cluster, which it&#39;s like a cluster of all the content you have. The pillar page is what the marketing term is that you&#39;re gonna hear a lot for it. Um, so if you created, uh, let&#39;s say life, church recap page, and on that recap page, it&#39;s just everything that life church has done, you know, over the last year. And it&#39;s a recap of all their sermons. It&#39;s a play by play or whatever. You&#39;re gonna weigh higher on SEO when people are searching for like, okay, I&#39;m looking for, how do I deal with anxiety? And if you had a sermon about anxiety, that&#39;s gonna weigh higher on that page for you. </p>

<p>Nick Clason (14:40):<br>
That&#39;s great, man. So here&#39;s my question then as someone who&#39;s a novice, as it comes to like internet, uh, website development and all that stuff, obviously if I pay for developer, I&#39;m gonna gonna get this done. Right. But let&#39;s pretend I don&#39;t have the money to do that. Or I might just, you know, waiting into this now for the very first time, uh, how, like, can you set up a pillar page? Like, is there like a pillar page for dummies? Is there like a couple of things that they can do through like a basic square space, Wix or WordPress site that will get them at least on the right path? Cuz maybe, you know, someone&#39;s listening to this and they&#39;re not the senior leader. They don&#39;t have the authorization to spend the money, but they believe in it. And so they want to take it on as a pet project, but they need to prove to their upper level leadership or their senior pastor that this is valuable. Can you give someone in that boat, any sort of like tips on how to get some of that stuff up and rolling? </p>

<p>Matt Johnson (15:31):<br>
Yeah, definitely. You can a hundred percent create a pillar page through, you know, WICS or Squarespace or something. Um, you&#39;re just gonna be limited by, uh, the fact that you&#39;re in a template, which is okay. So I want to be very clear about that. Like that is okay. Um, it&#39;s just gonna be laid out how Squarespace really wants it laid out or Wix wants it laid out. Um, </p>

<p>Nick Clason (15:50):<br>
As opposed to the custom, like I want it, I want this feature, like you can&#39;t ne maybe necessarily accommodate that. You&#39;re just stuck in the template. </p>

<p>Matt Johnson (15:59):<br>
Yeah, exactly. So if you&#39;re like, Hey, I don&#39;t like how this jumps to there. You&#39;re not gonna really be able to finesse around that, but that&#39;s okay if you&#39;re just getting started through pillar page, cuz really a pillar page is meant to just be a really long content cluster. So just start adding everything you have on there and just lay it out in a logical sense. So don&#39;t uh, just throw stuff willy-nilly on it. Like don&#39;t go from like what this is about to, this is how you do it then to the why, like you need to start with like, you know, why and the what, and then go to the how, like, just like a story you don&#39;t just go straight to the climax of it </p>

<p>Nick Clason (16:38):<br>
And, and let, let&#39;s throw like a couple pillar page examples, you know, in the show notes so that people can go check those out. Yeah, </p>

<p>Matt Johnson (16:44):<br>
Absolutely. </p>

<p>Nick Clason (16:45):<br>
See some of them what we&#39;re talking about. Yeah. But can you think of off top of your head or do we need to stop recording and then you, you comb your brain for some good pillar page </p>

<p>Matt Johnson (16:54):<br>
Exams? No, there&#39;s a, there&#39;s a great pillar page that Typeform has, um, that I would love to, uh, that we can add into, um, the show notes and really the pillar page is all about uh, um, gosh, I can&#39;t remember. Give one second think </p>

<p>Nick Clason (17:14):<br>
<laugh> this is, uh, </p>

<p>Matt Johnson (17:15):<br>
Brand awareness that thought it&#39;s about yeah, it&#39;s it&#39;s about brand awareness. Um, they did a whole pillar page about how you can build brand awareness, uh, Typeform data. And that&#39;s just been, uh, perfectly laid out. Actually I will even put it in our notes here. So you have it, love it. Um, and you can take a look at it, but this is really what Hillary pages should look like gives you how much, uh, time it would read. Uh, there&#39;s usually a table of content at the top and then you can jump through and find what you wanna read about. So, um, </p>

<p>Nick Clason (17:49):<br>
I will link to that. You guys can see it. Yeah. </p>

<p>Matt Johnson (17:51):<br>
Pick it out. And it&#39;s a perfect example of a pillar page and I need, I wanna reiterate pillar pages are big. So this pillar page is a 44 minute read and it&#39;s meant to build SEO. Like that&#39;s what it&#39;s meant for. So when I, uh, we were building a pillar page at a church now and you guys came to me about it and I was talking through with like the kids director and stuff. I was like, I need, let&#39;s </p>

<p>Nick Clason (18:10):<br>
Be clear. You came up with the idea first. And then I said, we should do this and </p>

<p>Matt Johnson (18:15):<br>
Then got </p>

<p>Nick Clason (18:15):<br>
The kids director on board. </p>

<p>Matt Johnson (18:17):<br>
So yes. Yeah. And I was sitting down with her and she&#39;s like, is that enough content? I was like, no, I need about 30,000 words. <laugh> and I could see her go what? And I was like, okay, maybe not 30,000, but I need about 3000 words. Like I would need a lot of con copy for a pillar page to work. So it&#39;s something you constantly build. It&#39;s not just something that day one, you have 200 words and it&#39;s a blog post. Like a pillar page is not bigger than a blog post. </p>

<p>Nick Clason (18:42):<br>
Does it take on like, like, okay, cuz I guess the way I&#39;m looking at it, let&#39;s pretend it&#39;s like Instagram. So Instagram, if you&#39;re scrolling, it&#39;ll keep loading be beneath you and it&#39;ll just scroll, scroll, scroll, scroll, scroll until like, never like you can probably never really find the bottom of Instagram. Yep. However, like Google, right? Like it&#39;s, it&#39;s got a billion options, but at when you get to the bottom of your page, it&#39;ll be like go to page two. Yeah. Can it go either of those directions or is there one way that is better than the other </p>

<p>Matt Johnson (19:14):<br>
Scroll scroll? Does that make sense? Scroll. Yeah, I would do scroll, scroll, scroll, scroll, scroll. Okay. And then if you wanna link to other stuff outside of it, that&#39;s totally fine. So like, Hey, go check out this blog. That&#39;s fine. And what that gives you is back links and you want back links and we back links. You have the higher websites weighted. It&#39;s all this weird stuff on the back. End of Google. </p>

<p>Nick Clason (19:34):<br>
Yeah. Okay. Great. Love it. No, that&#39;s listen, dude. That&#39;s the type of stuff that I&#39;m in idiot about, but uh, I know it&#39;s good. So I&#39;m trying to learn. </p>

<p>Matt Johnson (19:41):<br>
Yeah, no I&#39;m here. </p>

<p>Nick Clason (19:43):<br>
So yeah, pillar pages. Um, we took a little detour there, but that&#39;s, we&#39;re gonna, that&#39;s what this is episode is about. Like how do you build it? What are they, how are they advantageous? And so we can do with our 67% church adults who now have an online option, we can take some of that and use that to add to the pillar page mm-hmm <affirmative>. And so could you make it where it&#39;s like one week it&#39;s, uh, 62nd sermon recap with like the downloadable notes or something. And instead of them being downloadable, you&#39;re saying just type all those words into there, </p>

<p>Matt Johnson (20:13):<br>
So that a hundred percent </p>

<p>Nick Clason (20:14):<br>
It can be found. And then could you add to it next week, week two of the love sermon series and the 62nd recap clip and uh, the sermon notes or something like that. </p>

<p>Matt Johnson (20:24):<br>
Exactly. Yeah. And you would be shocked on, I, I guarantee if someone, you little churches go out there and do that, you&#39;ll be weighed high on Google. Um, like do a, how to love, how to be loving as a Christian series. Um, cuz most places are not doing this most churches aren&#39;t doing this. And then secondly, uh, if they have done this it&#39;s so long ago that like, like you&#39;ll start to outweigh Google cuz you were creating new content for it. </p>

<p>Nick Clason (20:51):<br>
So, uh, would you recommend like someone typing up a sermon recap or would you recommend just copy and pasting the pastor&#39;s manuscript notes? </p>

<p>Matt Johnson (21:01):<br>
Uh, both. So the best solution would be to do a recap, but if you don&#39;t have time to do a recap, then just do the sermon notes right now. Like okay. Do the recap as like that&#39;s all right. I&#39;m gonna make this better than do the recap. </p>

<p>Nick Clason (21:16):<br>
Gotcha. Great. All right. So a couple other of stats I wanted to look into from the barn of study, 90% of people primarily engaged with the same church that they were committed to before. COVID and I think that that&#39;s a really, uh, hopefully a really helpful stat for us as pastors, because we feel like maybe this idea of all of us going online is they&#39;re gonna find something better and then they&#39;re gonna switch. Yeah. And they&#39;re not gonna wanna go to our church anymore. And our church isn&#39;t as good as elevation. They have verdict and they have band that makes music that&#39;s on Spotify. But 90% of, of churchgoers, primarily engaged with the same church, which communicates to me that most Christians are comm or are connected or committed right to their local body. They&#39;re not, they&#39;re not looking for something else. They, they have what they want. They have the community that they&#39;re, they&#39;re looking for. And so as a church, you putting your content out there, you may be, you know, so I&#39;ve heard people say like, I don&#39;t wanna steal other people from other churches. Like that&#39;s that&#39;s that wouldn&#39;t be the goal. Right? The goal is to help nurture and disciple the people that are already going to your church. </p>

<p>Matt Johnson (22:30):<br>
Exactly. Your online church should not be like, oh, I&#39;m gonna steal someone. Else&#39;s congregation like this isn&#39;t some nefarious thing we&#39;re doing. It should be, Hey, we&#39;re here to nurture our 90% of people that are still engaged with our church, which that tells me, like you were just saying, they bought into your community that you built there. So yeah. Nurture them. <laugh> give them stuff that makes them keep wanting to come back period. </p>

<p>Nick Clason (22:57):<br>
Yeah. Well, not even keep wanting to come back, but like learn during the week. </p>

<p>Matt Johnson (23:01):<br>
Exactly. Yeah. That&#39;s what I mean by that. </p>

<p>Nick Clason (23:04):<br>
Yeah. Yeah. Not just, not just come to our church on Sunday. Yeah. </p>

<p>Nick Clason (23:08):<br>
Uh, 78% of church dropouts are saying that they&#39;re waiting until services go back to normal before they return. I think that would be a lot of pastor&#39;s arguments of, well, see, see, we gotta go back to in person, we gotta go back to in person. And I don&#39;t, I don&#39;t think any of us are arguing that we shouldn&#39;t be back in person. Yeah. Uh, but I that&#39;s, I, I would be curious about that percentage of that stat. Hum. Those people are using that as an excuse as their church, uh, attendance patterns and disciplines have just completely faded away. Um, and they&#39;re just saying, oh yeah, I&#39;m just waiting for it to go back to normal. Realizing that COVID has never really ended being normal. Like we&#39;re just still in this weird like world with it. And there is, I don&#39;t know if normal will ever come back the way it was. Cuz it&#39;s been two and a half freaking years. </p>

<p>Matt Johnson (23:56):<br>
<laugh> yeah, no, this is the new normal. And I would just like you were saying, I, my guess is that&#39;s probably us excuse for most people now. Um, mm-hmm <affirmative> they got out of the habit, which you know, we&#39;ve we saw that in our own numbers and that&#39;s okay. Like go find the next seeds to sell. </p>

<p>Nick Clason (24:13):<br>
Yeah, yeah, yeah. For sure. And again, we&#39;re not proposing like, well yeah, you should stream your service. Like if you can, you should. But we&#39;re also saying that there&#39;s this there&#39;s more to just hybrid. It&#39;s not just take your Sunday morning experience and post it on Facebook live. Yeah. There we&#39;re, we&#39;re trying to make this much more dynamic than </p>

<p>Matt Johnson (24:33):<br>
That. Exactly. </p>

<p>Nick Clason (24:35):<br>
All right. A couple other quick, quick hitters here. Um, but one thing I found really interesting was 36% of church adults, um, that were at home and people with kids under the age of 18, which is like 41% say that they struggle to focus during online church. And again, I think that&#39;s another potentially like negative stat towards, towards digital. So what would you say if someone&#39;s like? Yeah, I mean I, online church is great and all, but like I got young kids, like I, I can&#39;t, it&#39;s hard to pay attention the whole time or it&#39;s hard to keep them, you know, from being too rowdy or whatever during church. </p>

<p>Matt Johnson (25:11):<br>
Yeah. No, the data tells us that if you&#39;re just streaming your exact service online, you&#39;re gonna have </p>

<p>Nick Clason (25:18):<br>
It&#39;s an hour and 15 minute </p>

<p>Matt Johnson (25:20):<br>
Service. Yeah. You&#39;re gonna have more drop off. Um, just cuz that attention span on an hour and 15 minutes on anything screen related, that&#39;s not an action movie drops off. So, um, yeah, if they, they probably will just tune into the sermon and that&#39;s okay. Or some just tune into the worship. That&#39;s my mom, she loves the worship and then she likes listening to the sermon, um, when she&#39;s driving to work the next day, which is, yeah, that&#39;s an okay option too, but you&#39;re giving them the avenue. So I get that. You&#39;re gonna struggle to focus during online. Um, that&#39;s gonna happen, especially if you have kids, uh, as you know, and I&#39;m learning <laugh> so </p>

<p>Nick Clason (25:58):<br>
Well, I&#39;ll tell you what, what we would do during COVID is we would watch like older people church upstairs, and then we would send our kids to the basement to watch, uh, like their kid service. Well, their kid service was over in like 12 minutes </p>

<p>Matt Johnson (26:13):<br>
<laugh> </p>

<p>Nick Clason (26:14):<br>
And so they come up at the end of worship. Yeah. And we&#39;re like, well, well, Hey, like go, Hey, let&#39;s watch, let&#39;s watch last week&#39;s again. And we, it was really hard, man. It was really hard. So it was hard to, it was hard to simulate church. Yep. Um, because it wasn&#39;t, I don&#39;t think it&#39;s meant to be that per se. No it&#39;s. And so I would, I would, as a, as a dad of kids under the age of five, I would agree with that stat wholeheartedly. Yep. Honestly, Easter 20, 20 Amanda and I watched church at like 10:30 PM when the kids are in bed. </p>

<p>Matt Johnson (26:49):<br>
Yeah. </p>

<p>Nick Clason (26:49):<br>
Like, because we are like, that&#39;s when we can in this, when we&#39;re unencumbered by them. Yeah. You know, </p>

<p>Matt Johnson (26:54):<br>
So, and I think what we&#39;re landing on is like, it&#39;s okay to have these different avenues to consume the media. And also if you&#39;re like, Hey, I wanna, I wanna make our church service more, uh, more engaging for these people. Like then go solve that problem. Like go more power to you. Yeah, </p>

<p>Nick Clason (27:15):<br>
Yeah, yeah, exactly. But to just overlay what you&#39;re doing in person on top of online, like that&#39;s, I don&#39;t know. I mean, dare I say it&#39;s a little lazy. Yeah. Like, and, and if you don&#39;t have the manpower for it, I get it. So we&#39;re not proposing that you reinvent the wheel, like crossroads in Cincinnati has a completely like custom hybrid online experience. Yep. And that&#39;s amazing. Right. I&#39;ll link I&#39;ll link theirs in the show notes too. I got somebody thinks to link in the show notes, but um, like the like yeah. So that&#39;s amazing, but they have the main power to do it. And you&#39;re probably again sitting here thinking like I barely have the main power to like do all the things I need to do. Um, and so we&#39;re not proposing that we&#39;re saying think, think about this as a side of the box, offer church streaming adjacent options. Not just only church streaming options. Exactly. </p>

<p>Nick Clason (28:06):<br>
So, yeah. All right. A couple other real quick things. Um, this was interesting to me, I&#39;ll throw all these stats and stuff in the show notes, but so do you use the internet for faith purposes? So I&#39;m just gonna read &#39;em and we&#39;ll kind of digest it. Practicing Christians set 66% of practicing. Christians said that they use the internet for faith purposes. 56% of church adults said that they use the internet for faith purposes. 36% of dropouts say that they use the internet for faith purposes, church, gen Z 67%, church millennials, 64% church, gen X, 58% church boomers, 42%. So I think a couple things that are interesting, obviously when you start with gen Z, it&#39;s the highest and it drops down as it gets to boomers. But one thing I notice is that even the gen Xers and the boomers still say almost 50% say that they use the internet for faith purposes. Mm-hmm <affirmative>. So if the argument is my church is old and this isn&#39;t for them, I, that categorically is untrue. </p>

<p>Matt Johnson (29:08):<br>
Yep. Yeah, no, absolutely. And the only way to get younger is if you do it, <laugh> so stats. I mean, that&#39;s what the stats are saying too. So if you&#39;re like, Hey, we wanna get younger, but we don&#39;t wanna, you know, kill our older, uh, congregation. Like they&#39;re gonna, they&#39;re all gonna be okay with it. </p>

<p>Nick Clason (29:29):<br>
Yeah. Yeah, absolutely. And yeah, a, a church boomer will read a recap email. Like they, they respond email. My grandma reads email. In fact, my grandma couldn&#39;t connect to the internet the other day and was convinced that someone was trying to hack her bank account. And so I had to, I had to turn her wifi off and turn it back on and get her connected. And she thought that I am the number one, it director in the world. </p>

<p>Matt Johnson (29:55):<br>
<laugh> my grandpa, my grandpa, all the D coffee. TV&#39;s not working. Can you fix me? Like, did you unplug it? You&#39;re genius. <laugh> </p>

<p>Nick Clason (30:07):<br>
Yeah, but they&#39;ll read it. They&#39;ll read the emails, man. She, and dude, I was at my grandma&#39;s and she&#39;s like, can you help me unsubscribe from some emails? And I&#39;m like, sure. So I&#39;m like getting her set up with an UNS subscription service. And I was like, how about JC Penn? She&#39;s like, no, I like that one. <laugh>. How about, how about your green bay Packers newsletter. Now I need to know what&#39;s going on. Withs green bay. Packer&#39;s newsletter. <laugh>. How about this now? I, I need that gram. You don&#39;t actually wanna be in subscribe </p>

<p>Matt Johnson (30:30):<br>
For anything <laugh> Nope. Oh, that&#39;s fine. </p>

<p>Nick Clason (30:34):<br>
All right. A couple another one that was interesting after C will church gatherings fit your life church, gen Z 37% said that both digital and physical would fit their lifestyle. 13% say that primary digital would fit their lifestyle. And 41% say physical will fit their lifestyle. So this is church gen Z. So I think one thing that stood out to me about this statistic, cuz that only 13% said that primarily primarily digital would be, uh, their preference for, uh, attending church post COVID mm-hmm <affirmative>. And so right. We continue to say gen Z, gen Z. And we, we are kind of pegging a lot of this on them and them as the future, but they still want in person, they&#39;re not looking for only digital. Exactly. We&#39;re looking for hybrid, which is what we&#39;re trying to find that, that sticky in between, between the two things. </p>

<p>Nick Clason (31:29):<br>
Exactly. So, and same with millennials. Millennials are, uh, I think slightly higher, uh, 40% say that both online in person, 13% say primarily digital, which is the same as gen Z and then 42% say primarily physical. So they&#39;re right on the same track there as, as gen Zers. But they&#39;re saying that, um, basically the both that&#39;s hybrid man. Yep. Like that&#39;s what we&#39;re trying to say. Yep. They wanna come in person, but they also want to have access to it when they can&#39;t make it or for whatever reason, they&#39;re not able to be at church. They want to consume something online. Yep. So, so that&#39;s, that&#39;s it any other like kind of lasting thoughts that you had just through some of these statistics, like we&#39;ll, we&#39;ll link to the Barna, uh, ebook and so you can grab a copy of it yourself, but there are, uh, there&#39;s just a, there&#39;s a lot of really good and really interesting stuff in there. So any other thing that you are like, did you miss this? You should have highlighted this or just, or parting thoughts based on some of this data? </p>

<p>Matt Johnson (32:30):<br>
No, I, I mean my biggest parting thought is like the, the data staying that hybrid is an avenue that we need to be exploring. So continue, um, exploring this avenue <laugh>, I mean, don&#39;t, don&#39;t get discouraged, the data supports it. </p>

<p>Nick Clason (32:45):<br>
Yeah. And get, and, and, you know, getting into hybrid, um, and getting into some of those digital platforms. Like it can be, it can be laborious and it can be cumbersome and setting up your account and then setting up your group and then setting up your payments, like all that stuff. Like, and it can get confusing because all those companies are trying to sell you things. Yeah. And they&#39;re all the best company and that&#39;s at least what they&#39;re telling you. And so you gotta, you gotta kind of slug slug through some of those things, like setting up email marketing, you know, uh, things or setting up, you know, CHMS things or just, it it&#39;s worth it, you know, but it can get, it can feel overwhelming at times. Yep. So stick with it. It&#39;s worth it. Find something that works. There&#39;s a lot of, um, free or light versions out there. </p>

<p>Nick Clason (33:35):<br>
And probably for most of us that that will suffice at least for a while. Yeah. Until it gets to a spot where it needs to be, you know, super, super, uh, hefty as far as the payment is so sweet. Hey, uh, that&#39;s it for us on episode five? Um, maybe six. I actually can&#39;t really remember <laugh> because, um, I think this was supposed to be episode five, but then I did one last week by myself. Yep. And so this may actually be episode six. I think it is, but yeah. Glad to have you guys, uh, subscribe, uh, follow us on Twitter at hybrid ministry. Also check out our website hybrid ministry.xyz. Uh, give us a rating. Pull open your purple podcast app search hybrid ministry. We&#39;re right there. We&#39;re number one. If you search that word and give us a little rating, that&#39;d be awesome. I love it. And until next time see you guys later. Thanks guys. Was </p>

<p>Matt Johnson (34:28):<br>
That just had some nasty bug on.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In today&#39;s episode, Nick and Matt chat through Barna&#39;s Hybrid Ministry ebook, they discuss the ins and outs of pillar pages, and how that could be used for your church to reach Millennials and Gen Z attenders, as well as inspect some of the fascinating church attendance trends founds in the Barna Study!</p>

<p><strong>SHOW NOTES</strong><br>
BARNA E-BOOK BEING REFERENCED<br>
<a href="https://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience" rel="nofollow">https://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience</a></p>

<p>PILLAR PAGE EXAMPLE<br>
<a href="https://www.typeform.com/blog/guides/brand-awareness/" rel="nofollow">https://www.typeform.com/blog/guides/brand-awareness/</a></p>

<p>CROSSROADS ONLINE PLATFORM<br>
<a href="https://www.crossroads.net/watch/" rel="nofollow">https://www.crossroads.net/watch/</a></p>

<p>//BARNA EBOOK FINDINGS<br>
51% of All US adults did not watch an online church service during COVID<br>
18% of Practicing Christians did not</p>

<p>67% of churched adults now have an online option when their church didn’t have one before</p>

<p>90% primarily engaged with the same church they were committed to before COVID</p>

<p>78% of church dropouts are waiting until services go back to normal before they return</p>

<p>Churched Adults (36%) and Home with kids under 18 (41%) struggle to focus during online church</p>

<p>//DO YOU USE THE INTERNET FOR FAITH PURPOSES?<br>
Practicing Christians - 66%<br>
Churched Adults - 56%<br>
Dropouts - 36%<br>
Churched Gen Z - 67%<br>
Churched Millennials 64%<br>
Churched Gen X 58%<br>
Churched Boomers 42%</p>

<p>//AFTER COVID WILL CHURCH GATHERINGS FIT YOUR LIFE?<br>
Churched Gen Z <br>
37% say both<br>
13% say primarily digital<br>
41% say physical<br>
40% say both<br>
13% say primarily digital<br>
42% say primarily physical</p>

<p><strong>TIMECODES</strong><br>
00:00-1:43 - Intro<br>
01:43-02:57 - Findings from Barna Study on Hybrid<br>
02:57-07:30 - 51% of US adults didnt&#39; watch service online during COVID<br>
07:30-12:36 - 67% of churched adults now have an online option<br>
12:36-21:16 - How to set up a pillar page<br>
21:16-23:08 - People stayed committed to their church during COVID<br>
23:08-24:38 - 78% of dropouts are waiting until it&#39;s normal to return to church<br>
24:38-28:08 - It&#39;s hard to remain focued while watching online<br>
28:08-30:35 - Using the internet for Faith Purposes<br>
30:35-32:46 - Post COVID church attendance survey data<br>
32:46-34:35- Outro</p>

<p><strong>TRANSCRIPT</strong><br>
Matt Johnson (00:01):<br>
For young, I wanna be for forever young. </p>

<p>Matt Johnson (00:08):<br>
Hey <laugh> </p>

<p>Nick Clason (00:11):<br>
Well, good morning. And hello everybody. Welcome to another episode of the hybrid ministry podcast. I am your host, Nick Clason alongside my great friend cohort. Compadre, Matt Johnson. How you doing this morning, Matt? </p>

<p>Matt Johnson (00:27):<br>
Doing great, man. I&#39;m a little tired, you know, have a newborn in another room. So that&#39;s been, uh, exciting, but you know, I&#39;m, uh, worn out <laugh> but you know, it&#39;s beautiful and it&#39;s a great thing. So </p>

<p>Nick Clason (00:40):<br>
You&#39;re worn out. So let&#39;s talk about digital ministry to just reinvigorate you. </p>

<p>Matt Johnson (00:47):<br>
I&#39;m in </p>

<p>Nick Clason (00:48):<br>
Let&#39;s, uh, real quick, like what are like the, like, what&#39;s the number one, most surprising thing about a newborn for you? </p>

<p>Matt Johnson (00:56):<br>
Oh man. You know, the most surprising thing is how fulfilled I am. Um, you know, I, the second I&#39;ve met her, I cried and you know, there&#39;s been multiple times I&#39;ve been holding her and I just start crying. I&#39;m like, this is really weird. Never thought fatherhood would hit me this way. And I think it just goes, you know, I lost my dad a few years ago. So like just layers of like who I am to this little thing that I&#39;m holding, you know, that doesn&#39;t even have any idea what&#39;s going on in the world. </p>

<p>Nick Clason (01:23):<br>
<laugh> yeah. Yeah. That&#39;s that&#39;s awesome, man. Well, we&#39;re super happy for you, but obviously everybody wanted you back because, uh, you know, they missed, they, they missed you. Laughs. And they had just listened to me and that was boring so well, yeah. That&#39;s amazing, dude. So super happy for you. Um, today, uh, you know, Barna recently came out with a, an ebook, um, on the, I don&#39;t remember the exact title of it, but we&#39;ll link it in the show notes, but the findings in this new world of hybrid ministry and I dude, I promise you, right. We had this name before we knew about their ebook. </p>

<p>Matt Johnson (02:06):<br>
So yes, </p>

<p>Nick Clason (02:07):<br>
<laugh>, we&#39;re technically not stealing from them, but they did release before us because, uh, we didn&#39;t have our crap together enough to get this thing up and off the ground. </p>

<p>Matt Johnson (02:16):<br>
<laugh> </p>

<p>Nick Clason (02:17):<br>
So <laugh>, so it looks like we&#39;re stealing from them, but we promise we&#39;re not. So I was reading through that, uh, just the other day and there were just some statistics that kinda, um, I found interesting and I just wanted to share them and then us just kind of go back and forth and talk through &#39;em a little bit. So, um, you know, you and I were obviously promoting this idea of digital and physical ministry calling it hybrid. Uh, and so there are a couple of things that I found interesting that feel like maybe they&#39;re not, um, leaning towards hybrid or digital ministry being a good strategy. The first one is this 51% of all us adults did not watch an online church service during COVID. Um, and 18% of practicing Christians did not. So COVID hit a practicing Christian, almost 20% of them never even tuned into an online service. So those statistics right there, Matt, is there anything concerning with that? Like as you and I are like pushing for this idea of hybrid ministry, are, are we like, well, yeah, but people don&#39;t even really want it. That&#39;s, that&#39;s kind of how I would read that statistic. </p>

<p>Matt Johnson (03:31):<br>
Yeah. I, uh, personally I&#39;m not concerned mostly just cuz of the demographic and the ages that this did. I mean, it&#39;s not just, you know, millennials that they&#39;re pulling out in this stat, it&#39;s all adults. So you&#39;re gonna have boomers, gen X all in there too. And we know historically that they don&#39;t want to really tune in online. Um, I will say, I mean, if only 20, if 20% of practicing Christians did not tune in, I mean that means 80% did tune in at some point, which I mean that excites me. Um, cuz that means majority of people are trying to tune in. Um, and I also do, uh, if all us adults and 51% did not attend a church service of like everyone in the us, I, I mean might be the optimist I me, but that, that tells me 49% of people at least, you know, checked out a service at some point. So that&#39;s exciting. Uh, yeah. Which, you know, that&#39;s kind of correlates with the numbers that we have seen and you know, practicing religion anyway. So, um, I </p>

<p>Nick Clason (04:31):<br>
Mean you can paint them as negative. Right. But there&#39;s also the other side too, which is there, there is positivity in it such depends, I guess how you wanna look at it. </p>

<p>Matt Johnson (04:40):<br>
Yeah. And I would just say like, don&#39;t get discouraged just cuz 20, you know, about 20% of practicing Christians did not because I would say, you know, that&#39;s probably the 20% of people that regardless never will. </p>

<p>Nick Clason (04:52):<br>
Yeah. Well and one of the, I mean, gosh, one of the things we&#39;ve noticed in our church is that, um, COVID hit and we lost contact with just a lot of people. And so mm-hmm, <affirmative>, that&#39;s probably a nationwide phenomenon as well. Um, especially depending on the size of church, you know, you and I obviously work at a pretty large church and so it&#39;s, it&#39;s harder for us to have contact with every single one, uh, of the people, you know, that, </p>

<p>Matt Johnson (05:16):<br>
That least, yeah. Something else that I would ask, seeing the number start to cut you off. Nick is no, </p>

<p>Nick Clason (05:21):<br>
You&#39;re good. </p>

<p>Matt Johnson (05:22):<br>
Um, how were, were these churches that these 20%, 18% did not get practice online? Is that because they weren&#39;t communicated well to, um, were the, were things not implemented quick enough for them? So, you know, they were like, you know, they get out their habit habit of I&#39;m gonna go attend church, which I think that could definitely be part of that factor too. I mean, I think in my grandpa&#39;s church who, you know, runs a small Methodist church of 20 people and they try to do online and it was him in his kitchen, but you know, his congregation is primarily 60 to 80 years old, so they&#39;re not gonna really go on Facebook to watch. </p>

<p>Nick Clason (05:58):<br>
So yeah. I also think that, um, what you and I are proposing and talking about in the life of this podcast is not an online church service. No like that it be an element to it and it could be an element to it. But I think we&#39;re trying to actually create a more dynamic and robust, um, framework for hybrid ministry. Exactly. Because I do exactly that people do like the, the X factor of the church is the fact that we gather together and we create real authentic community. Like, yeah, that&#39;s what sets us apart. We&#39;re not just a content machine. And so the con the converse of that is that if the church is just a content machine, like if we&#39;re not doing it well, or, um, like if we feel like we should have to compete with the world, we may lose out on that, unless we have something that&#39;s uniquely different and we do, and that&#39;s Jesus and that&#39;s community, but so how do we take those things that uniquely set us apart as the church and create something hybrid in that? </p>

<p>Nick Clason (07:08):<br>
And so while some of these stats may look, you know, cryptic or whatever, for what we&#39;re proposing, I would argue that we&#39;re saying, yeah, stream your service, but also, like don&#39;t only stream your service and call that your digital presence. There&#39;s so much more to a digital presence, just go back and exactly all the things we&#39;ve, we&#39;ve talked about in the week, the episodes before, so, okay. Yeah. So then, uh, 67%, um, of church adults now have an online option and when their church didn&#39;t have one before. So if anything, what we&#39;ve seen now is that COVID has ushered the church, you know, into this new, this new phenomenon. I think in my dad&#39;s church, not the one he&#39;s at now, but the one that he was at when COVID was going on. And, uh, they, they did have a live stream, but dude, like I think that their live stream was someone setting their iPhone up in the balcony. </p>

<p>Nick Clason (08:06):<br>
And like, that was how they live stream, you know, and they&#39;re not super produced even now, but they did, like, they did grab a couple of, you know, elements to, to boost their live stream. And so they now do like lower thirds instead of just like just putting the phone up and hoping that people can see the screen and, um, like stuff like that, you know, to make themselves a little bit more, uh, online savvy. And so I think a lot of churches went through some sort of online iteration. And so now that you have the hardware and the software, and maybe even some of the soft skills, like the know how and how to set this thing up, it now gives the ma you know, the overwhelming majority of churched adults, an online option that they didn&#39;t have before. And so yes, stream your service, but also what are different ways, Matt, that you could even see them packaging that, um, that content, that audio, that video to create hybrid, you know, elements throughout their week. </p>

<p>Matt Johnson (09:08):<br>
Yeah. I mean, there&#39;s a lot of different ways you could, um, package it, but what are the best ways right now I&#39;d say is to just get some of that short form content out of that live message. Um, we&#39;ve talked a lot about that, especially if you&#39;re trying to hit the millennial gen Z. Um, there actually was just another study that came out that said the best way to reach that. Um, millennials in general is video that&#39;s under 60 seconds long. So, um, if you could figure out a good way to like package, I don&#39;t know, 62nd clip with a, um, let&#39;s say a 200 word blog or 200 word write up about it. And you could package that as a, Hey, our weekly recap or whatever. Oh yeah. I don&#39;t know if you watch baseball at all. Um, but, uh, one of my favorite things about baseball right now is like, if you tune into a game late, especially on specifically on YouTube TV, it gives you a six inning recap of, or like whatever inning you&#39;re coming in of all the plays you&#39;ve missed, which I, uh, that&#39;s something I personally love, cuz I can catch up on my baseball games really quickly. </p>

<p>Matt Johnson (10:09):<br>
But so do that for your sermon. Like do a, Hey here&#39;s our sermon recap for the week you give it in content short form. Um, and let me know what&#39;s going on with, uh, whatever you got going on in, at your church that week. Uh, that&#39;s the probably gonna be the best way to reach millennial and gen Z right now. </p>

<p>Nick Clason (10:27):<br>
And do you think Matt that like obviously, well, first of all, baseball&#39;s boring. If you can catch up on a game in 60 seconds, that&#39;s my take on it, but uh, would you suggest that the best way to do that would be through, um, like maybe TikTok or Instagram, but are you saying like throw that on like a mobile friendly, um, website or like a page on your website? That&#39;s like maybe a blog page that&#39;s dynamic, that&#39;s moving, that&#39;s being updated. Um, and then that, is that the way to do it, send it out via email, like what would be your distribution? Like that&#39;s a great concept. I love that. I don&#39;t even know if there&#39;s churches really doing that in the iteration that you&#39;re explaining, but how would you, uh, suggest a church if you know, we hired you as our marketing manager, how would you suggest a church set that up technically on the backside? Does that make sense? </p>

<p>Matt Johnson (11:16):<br>
Yeah. No, all of the above are great options. Um, the big thing, so here, well, let&#39;s go through all the avenues. So Instagram TikTok, you&#39;re gonna have broader reach. So if that&#39;s what you&#39;re trying to get, go for that email, you&#39;re gonna have your best reach. So, uh, Seth goin always talks about how your email list is like your gold. Um, if you get really good people on your email list and they&#39;re engaged, like that&#39;s your cream of your crop, they&#39;re gonna be hot no matter what. So, um, that&#39;s a great way to distribute, distribute it, but we also know it can be a challenge to get emails. So, um, if that&#39;s not, you know, uh, something that you have built, you don&#39;t have a CRM or anything built on the back end or a data management system. I would, okay. Let&#39;s all right. What&#39;s next website, which this could easily be a pillar page or a cluster topic of like, Hey, you&#39;re serving recaps and all that SEO is gonna drive your website. The video content is gonna weigh higher on Google and you can just continue adding stuff to that page of like here&#39;s our sermon recap page. And that page will just be built out more and more. And if you can just imagine this page, that scrolls forever, and you have a nice little table of content at the top that you can like jump around and stuff. That&#39;s gonna weigh very high on SEO. So, um, so which we are actually seeing currently with Google, </p>

<p>Nick Clason (12:36):<br>
So let&#39;s get super nerdy on a pillar page. So I know what that is. Cuz you told me what it is, but I didn&#39;t know what it was till you told me what it was a couple of months ago. So first of all, what is a pillar page? </p>

<p>Matt Johnson (12:47):<br>
So a pillar page is just a fancy term of like, okay, you&#39;ve pick a topic. So let&#39;s, let&#39;s uh, let&#39;s talk about small groups. Small groups is always a great, uh, no let&#39;s do youth ministry since you&#39;re a youth leader. You knows. There we go. Let&#39;s now we&#39;re talking the finals, let&#39;s go into the world that we know. Yeah. <laugh> so let&#39;s say we created a pillar page. That was everything you need to know about, uh, youth ministry in 2022. Um, so we titled that page specifically to be some of those search terms that you&#39;re gonna have. And then that pillar page should just be built out of like the who, what, when, where, why, how so, but blogs, curated content. And when I talk about curated content, I think that confuses a lot of people cuz they think, oh, we&#39;re just gonna, um, take content that we have or whatever, and just re put it on there. </p>

<p>Matt Johnson (13:31):<br>
You can do that. But when I&#39;m seeing curated content, I&#39;m talking about other people&#39;s content and doing back links for them too. Mm-hmm <affirmative> um, that helps you weigh higher on SEO. Um, and also on this page should be, uh, you know, copy about like, okay, this is everything you need to know about youth ministry. And then on there you could have your video tutorials, you could have, um, white pages ebook. So it&#39;s everything that you&#39;re gonna release about a topic on one page. So the Google term of it is a content cluster, which it&#39;s like a cluster of all the content you have. The pillar page is what the marketing term is that you&#39;re gonna hear a lot for it. Um, so if you created, uh, let&#39;s say life, church recap page, and on that recap page, it&#39;s just everything that life church has done, you know, over the last year. And it&#39;s a recap of all their sermons. It&#39;s a play by play or whatever. You&#39;re gonna weigh higher on SEO when people are searching for like, okay, I&#39;m looking for, how do I deal with anxiety? And if you had a sermon about anxiety, that&#39;s gonna weigh higher on that page for you. </p>

<p>Nick Clason (14:40):<br>
That&#39;s great, man. So here&#39;s my question then as someone who&#39;s a novice, as it comes to like internet, uh, website development and all that stuff, obviously if I pay for developer, I&#39;m gonna gonna get this done. Right. But let&#39;s pretend I don&#39;t have the money to do that. Or I might just, you know, waiting into this now for the very first time, uh, how, like, can you set up a pillar page? Like, is there like a pillar page for dummies? Is there like a couple of things that they can do through like a basic square space, Wix or WordPress site that will get them at least on the right path? Cuz maybe, you know, someone&#39;s listening to this and they&#39;re not the senior leader. They don&#39;t have the authorization to spend the money, but they believe in it. And so they want to take it on as a pet project, but they need to prove to their upper level leadership or their senior pastor that this is valuable. Can you give someone in that boat, any sort of like tips on how to get some of that stuff up and rolling? </p>

<p>Matt Johnson (15:31):<br>
Yeah, definitely. You can a hundred percent create a pillar page through, you know, WICS or Squarespace or something. Um, you&#39;re just gonna be limited by, uh, the fact that you&#39;re in a template, which is okay. So I want to be very clear about that. Like that is okay. Um, it&#39;s just gonna be laid out how Squarespace really wants it laid out or Wix wants it laid out. Um, </p>

<p>Nick Clason (15:50):<br>
As opposed to the custom, like I want it, I want this feature, like you can&#39;t ne maybe necessarily accommodate that. You&#39;re just stuck in the template. </p>

<p>Matt Johnson (15:59):<br>
Yeah, exactly. So if you&#39;re like, Hey, I don&#39;t like how this jumps to there. You&#39;re not gonna really be able to finesse around that, but that&#39;s okay if you&#39;re just getting started through pillar page, cuz really a pillar page is meant to just be a really long content cluster. So just start adding everything you have on there and just lay it out in a logical sense. So don&#39;t uh, just throw stuff willy-nilly on it. Like don&#39;t go from like what this is about to, this is how you do it then to the why, like you need to start with like, you know, why and the what, and then go to the how, like, just like a story you don&#39;t just go straight to the climax of it </p>

<p>Nick Clason (16:38):<br>
And, and let, let&#39;s throw like a couple pillar page examples, you know, in the show notes so that people can go check those out. Yeah, </p>

<p>Matt Johnson (16:44):<br>
Absolutely. </p>

<p>Nick Clason (16:45):<br>
See some of them what we&#39;re talking about. Yeah. But can you think of off top of your head or do we need to stop recording and then you, you comb your brain for some good pillar page </p>

<p>Matt Johnson (16:54):<br>
Exams? No, there&#39;s a, there&#39;s a great pillar page that Typeform has, um, that I would love to, uh, that we can add into, um, the show notes and really the pillar page is all about uh, um, gosh, I can&#39;t remember. Give one second think </p>

<p>Nick Clason (17:14):<br>
<laugh> this is, uh, </p>

<p>Matt Johnson (17:15):<br>
Brand awareness that thought it&#39;s about yeah, it&#39;s it&#39;s about brand awareness. Um, they did a whole pillar page about how you can build brand awareness, uh, Typeform data. And that&#39;s just been, uh, perfectly laid out. Actually I will even put it in our notes here. So you have it, love it. Um, and you can take a look at it, but this is really what Hillary pages should look like gives you how much, uh, time it would read. Uh, there&#39;s usually a table of content at the top and then you can jump through and find what you wanna read about. So, um, </p>

<p>Nick Clason (17:49):<br>
I will link to that. You guys can see it. Yeah. </p>

<p>Matt Johnson (17:51):<br>
Pick it out. And it&#39;s a perfect example of a pillar page and I need, I wanna reiterate pillar pages are big. So this pillar page is a 44 minute read and it&#39;s meant to build SEO. Like that&#39;s what it&#39;s meant for. So when I, uh, we were building a pillar page at a church now and you guys came to me about it and I was talking through with like the kids director and stuff. I was like, I need, let&#39;s </p>

<p>Nick Clason (18:10):<br>
Be clear. You came up with the idea first. And then I said, we should do this and </p>

<p>Matt Johnson (18:15):<br>
Then got </p>

<p>Nick Clason (18:15):<br>
The kids director on board. </p>

<p>Matt Johnson (18:17):<br>
So yes. Yeah. And I was sitting down with her and she&#39;s like, is that enough content? I was like, no, I need about 30,000 words. <laugh> and I could see her go what? And I was like, okay, maybe not 30,000, but I need about 3000 words. Like I would need a lot of con copy for a pillar page to work. So it&#39;s something you constantly build. It&#39;s not just something that day one, you have 200 words and it&#39;s a blog post. Like a pillar page is not bigger than a blog post. </p>

<p>Nick Clason (18:42):<br>
Does it take on like, like, okay, cuz I guess the way I&#39;m looking at it, let&#39;s pretend it&#39;s like Instagram. So Instagram, if you&#39;re scrolling, it&#39;ll keep loading be beneath you and it&#39;ll just scroll, scroll, scroll, scroll, scroll until like, never like you can probably never really find the bottom of Instagram. Yep. However, like Google, right? Like it&#39;s, it&#39;s got a billion options, but at when you get to the bottom of your page, it&#39;ll be like go to page two. Yeah. Can it go either of those directions or is there one way that is better than the other </p>

<p>Matt Johnson (19:14):<br>
Scroll scroll? Does that make sense? Scroll. Yeah, I would do scroll, scroll, scroll, scroll, scroll. Okay. And then if you wanna link to other stuff outside of it, that&#39;s totally fine. So like, Hey, go check out this blog. That&#39;s fine. And what that gives you is back links and you want back links and we back links. You have the higher websites weighted. It&#39;s all this weird stuff on the back. End of Google. </p>

<p>Nick Clason (19:34):<br>
Yeah. Okay. Great. Love it. No, that&#39;s listen, dude. That&#39;s the type of stuff that I&#39;m in idiot about, but uh, I know it&#39;s good. So I&#39;m trying to learn. </p>

<p>Matt Johnson (19:41):<br>
Yeah, no I&#39;m here. </p>

<p>Nick Clason (19:43):<br>
So yeah, pillar pages. Um, we took a little detour there, but that&#39;s, we&#39;re gonna, that&#39;s what this is episode is about. Like how do you build it? What are they, how are they advantageous? And so we can do with our 67% church adults who now have an online option, we can take some of that and use that to add to the pillar page mm-hmm <affirmative>. And so could you make it where it&#39;s like one week it&#39;s, uh, 62nd sermon recap with like the downloadable notes or something. And instead of them being downloadable, you&#39;re saying just type all those words into there, </p>

<p>Matt Johnson (20:13):<br>
So that a hundred percent </p>

<p>Nick Clason (20:14):<br>
It can be found. And then could you add to it next week, week two of the love sermon series and the 62nd recap clip and uh, the sermon notes or something like that. </p>

<p>Matt Johnson (20:24):<br>
Exactly. Yeah. And you would be shocked on, I, I guarantee if someone, you little churches go out there and do that, you&#39;ll be weighed high on Google. Um, like do a, how to love, how to be loving as a Christian series. Um, cuz most places are not doing this most churches aren&#39;t doing this. And then secondly, uh, if they have done this it&#39;s so long ago that like, like you&#39;ll start to outweigh Google cuz you were creating new content for it. </p>

<p>Nick Clason (20:51):<br>
So, uh, would you recommend like someone typing up a sermon recap or would you recommend just copy and pasting the pastor&#39;s manuscript notes? </p>

<p>Matt Johnson (21:01):<br>
Uh, both. So the best solution would be to do a recap, but if you don&#39;t have time to do a recap, then just do the sermon notes right now. Like okay. Do the recap as like that&#39;s all right. I&#39;m gonna make this better than do the recap. </p>

<p>Nick Clason (21:16):<br>
Gotcha. Great. All right. So a couple other of stats I wanted to look into from the barn of study, 90% of people primarily engaged with the same church that they were committed to before. COVID and I think that that&#39;s a really, uh, hopefully a really helpful stat for us as pastors, because we feel like maybe this idea of all of us going online is they&#39;re gonna find something better and then they&#39;re gonna switch. Yeah. And they&#39;re not gonna wanna go to our church anymore. And our church isn&#39;t as good as elevation. They have verdict and they have band that makes music that&#39;s on Spotify. But 90% of, of churchgoers, primarily engaged with the same church, which communicates to me that most Christians are comm or are connected or committed right to their local body. They&#39;re not, they&#39;re not looking for something else. They, they have what they want. They have the community that they&#39;re, they&#39;re looking for. And so as a church, you putting your content out there, you may be, you know, so I&#39;ve heard people say like, I don&#39;t wanna steal other people from other churches. Like that&#39;s that&#39;s that wouldn&#39;t be the goal. Right? The goal is to help nurture and disciple the people that are already going to your church. </p>

<p>Matt Johnson (22:30):<br>
Exactly. Your online church should not be like, oh, I&#39;m gonna steal someone. Else&#39;s congregation like this isn&#39;t some nefarious thing we&#39;re doing. It should be, Hey, we&#39;re here to nurture our 90% of people that are still engaged with our church, which that tells me, like you were just saying, they bought into your community that you built there. So yeah. Nurture them. <laugh> give them stuff that makes them keep wanting to come back period. </p>

<p>Nick Clason (22:57):<br>
Yeah. Well, not even keep wanting to come back, but like learn during the week. </p>

<p>Matt Johnson (23:01):<br>
Exactly. Yeah. That&#39;s what I mean by that. </p>

<p>Nick Clason (23:04):<br>
Yeah. Yeah. Not just, not just come to our church on Sunday. Yeah. </p>

<p>Nick Clason (23:08):<br>
Uh, 78% of church dropouts are saying that they&#39;re waiting until services go back to normal before they return. I think that would be a lot of pastor&#39;s arguments of, well, see, see, we gotta go back to in person, we gotta go back to in person. And I don&#39;t, I don&#39;t think any of us are arguing that we shouldn&#39;t be back in person. Yeah. Uh, but I that&#39;s, I, I would be curious about that percentage of that stat. Hum. Those people are using that as an excuse as their church, uh, attendance patterns and disciplines have just completely faded away. Um, and they&#39;re just saying, oh yeah, I&#39;m just waiting for it to go back to normal. Realizing that COVID has never really ended being normal. Like we&#39;re just still in this weird like world with it. And there is, I don&#39;t know if normal will ever come back the way it was. Cuz it&#39;s been two and a half freaking years. </p>

<p>Matt Johnson (23:56):<br>
<laugh> yeah, no, this is the new normal. And I would just like you were saying, I, my guess is that&#39;s probably us excuse for most people now. Um, mm-hmm <affirmative> they got out of the habit, which you know, we&#39;ve we saw that in our own numbers and that&#39;s okay. Like go find the next seeds to sell. </p>

<p>Nick Clason (24:13):<br>
Yeah, yeah, yeah. For sure. And again, we&#39;re not proposing like, well yeah, you should stream your service. Like if you can, you should. But we&#39;re also saying that there&#39;s this there&#39;s more to just hybrid. It&#39;s not just take your Sunday morning experience and post it on Facebook live. Yeah. There we&#39;re, we&#39;re trying to make this much more dynamic than </p>

<p>Matt Johnson (24:33):<br>
That. Exactly. </p>

<p>Nick Clason (24:35):<br>
All right. A couple other quick, quick hitters here. Um, but one thing I found really interesting was 36% of church adults, um, that were at home and people with kids under the age of 18, which is like 41% say that they struggle to focus during online church. And again, I think that&#39;s another potentially like negative stat towards, towards digital. So what would you say if someone&#39;s like? Yeah, I mean I, online church is great and all, but like I got young kids, like I, I can&#39;t, it&#39;s hard to pay attention the whole time or it&#39;s hard to keep them, you know, from being too rowdy or whatever during church. </p>

<p>Matt Johnson (25:11):<br>
Yeah. No, the data tells us that if you&#39;re just streaming your exact service online, you&#39;re gonna have </p>

<p>Nick Clason (25:18):<br>
It&#39;s an hour and 15 minute </p>

<p>Matt Johnson (25:20):<br>
Service. Yeah. You&#39;re gonna have more drop off. Um, just cuz that attention span on an hour and 15 minutes on anything screen related, that&#39;s not an action movie drops off. So, um, yeah, if they, they probably will just tune into the sermon and that&#39;s okay. Or some just tune into the worship. That&#39;s my mom, she loves the worship and then she likes listening to the sermon, um, when she&#39;s driving to work the next day, which is, yeah, that&#39;s an okay option too, but you&#39;re giving them the avenue. So I get that. You&#39;re gonna struggle to focus during online. Um, that&#39;s gonna happen, especially if you have kids, uh, as you know, and I&#39;m learning <laugh> so </p>

<p>Nick Clason (25:58):<br>
Well, I&#39;ll tell you what, what we would do during COVID is we would watch like older people church upstairs, and then we would send our kids to the basement to watch, uh, like their kid service. Well, their kid service was over in like 12 minutes </p>

<p>Matt Johnson (26:13):<br>
<laugh> </p>

<p>Nick Clason (26:14):<br>
And so they come up at the end of worship. Yeah. And we&#39;re like, well, well, Hey, like go, Hey, let&#39;s watch, let&#39;s watch last week&#39;s again. And we, it was really hard, man. It was really hard. So it was hard to, it was hard to simulate church. Yep. Um, because it wasn&#39;t, I don&#39;t think it&#39;s meant to be that per se. No it&#39;s. And so I would, I would, as a, as a dad of kids under the age of five, I would agree with that stat wholeheartedly. Yep. Honestly, Easter 20, 20 Amanda and I watched church at like 10:30 PM when the kids are in bed. </p>

<p>Matt Johnson (26:49):<br>
Yeah. </p>

<p>Nick Clason (26:49):<br>
Like, because we are like, that&#39;s when we can in this, when we&#39;re unencumbered by them. Yeah. You know, </p>

<p>Matt Johnson (26:54):<br>
So, and I think what we&#39;re landing on is like, it&#39;s okay to have these different avenues to consume the media. And also if you&#39;re like, Hey, I wanna, I wanna make our church service more, uh, more engaging for these people. Like then go solve that problem. Like go more power to you. Yeah, </p>

<p>Nick Clason (27:15):<br>
Yeah, yeah, exactly. But to just overlay what you&#39;re doing in person on top of online, like that&#39;s, I don&#39;t know. I mean, dare I say it&#39;s a little lazy. Yeah. Like, and, and if you don&#39;t have the manpower for it, I get it. So we&#39;re not proposing that you reinvent the wheel, like crossroads in Cincinnati has a completely like custom hybrid online experience. Yep. And that&#39;s amazing. Right. I&#39;ll link I&#39;ll link theirs in the show notes too. I got somebody thinks to link in the show notes, but um, like the like yeah. So that&#39;s amazing, but they have the main power to do it. And you&#39;re probably again sitting here thinking like I barely have the main power to like do all the things I need to do. Um, and so we&#39;re not proposing that we&#39;re saying think, think about this as a side of the box, offer church streaming adjacent options. Not just only church streaming options. Exactly. </p>

<p>Nick Clason (28:06):<br>
So, yeah. All right. A couple other real quick things. Um, this was interesting to me, I&#39;ll throw all these stats and stuff in the show notes, but so do you use the internet for faith purposes? So I&#39;m just gonna read &#39;em and we&#39;ll kind of digest it. Practicing Christians set 66% of practicing. Christians said that they use the internet for faith purposes. 56% of church adults said that they use the internet for faith purposes. 36% of dropouts say that they use the internet for faith purposes, church, gen Z 67%, church millennials, 64% church, gen X, 58% church boomers, 42%. So I think a couple things that are interesting, obviously when you start with gen Z, it&#39;s the highest and it drops down as it gets to boomers. But one thing I notice is that even the gen Xers and the boomers still say almost 50% say that they use the internet for faith purposes. Mm-hmm <affirmative>. So if the argument is my church is old and this isn&#39;t for them, I, that categorically is untrue. </p>

<p>Matt Johnson (29:08):<br>
Yep. Yeah, no, absolutely. And the only way to get younger is if you do it, <laugh> so stats. I mean, that&#39;s what the stats are saying too. So if you&#39;re like, Hey, we wanna get younger, but we don&#39;t wanna, you know, kill our older, uh, congregation. Like they&#39;re gonna, they&#39;re all gonna be okay with it. </p>

<p>Nick Clason (29:29):<br>
Yeah. Yeah, absolutely. And yeah, a, a church boomer will read a recap email. Like they, they respond email. My grandma reads email. In fact, my grandma couldn&#39;t connect to the internet the other day and was convinced that someone was trying to hack her bank account. And so I had to, I had to turn her wifi off and turn it back on and get her connected. And she thought that I am the number one, it director in the world. </p>

<p>Matt Johnson (29:55):<br>
<laugh> my grandpa, my grandpa, all the D coffee. TV&#39;s not working. Can you fix me? Like, did you unplug it? You&#39;re genius. <laugh> </p>

<p>Nick Clason (30:07):<br>
Yeah, but they&#39;ll read it. They&#39;ll read the emails, man. She, and dude, I was at my grandma&#39;s and she&#39;s like, can you help me unsubscribe from some emails? And I&#39;m like, sure. So I&#39;m like getting her set up with an UNS subscription service. And I was like, how about JC Penn? She&#39;s like, no, I like that one. <laugh>. How about, how about your green bay Packers newsletter. Now I need to know what&#39;s going on. Withs green bay. Packer&#39;s newsletter. <laugh>. How about this now? I, I need that gram. You don&#39;t actually wanna be in subscribe </p>

<p>Matt Johnson (30:30):<br>
For anything <laugh> Nope. Oh, that&#39;s fine. </p>

<p>Nick Clason (30:34):<br>
All right. A couple another one that was interesting after C will church gatherings fit your life church, gen Z 37% said that both digital and physical would fit their lifestyle. 13% say that primary digital would fit their lifestyle. And 41% say physical will fit their lifestyle. So this is church gen Z. So I think one thing that stood out to me about this statistic, cuz that only 13% said that primarily primarily digital would be, uh, their preference for, uh, attending church post COVID mm-hmm <affirmative>. And so right. We continue to say gen Z, gen Z. And we, we are kind of pegging a lot of this on them and them as the future, but they still want in person, they&#39;re not looking for only digital. Exactly. We&#39;re looking for hybrid, which is what we&#39;re trying to find that, that sticky in between, between the two things. </p>

<p>Nick Clason (31:29):<br>
Exactly. So, and same with millennials. Millennials are, uh, I think slightly higher, uh, 40% say that both online in person, 13% say primarily digital, which is the same as gen Z and then 42% say primarily physical. So they&#39;re right on the same track there as, as gen Zers. But they&#39;re saying that, um, basically the both that&#39;s hybrid man. Yep. Like that&#39;s what we&#39;re trying to say. Yep. They wanna come in person, but they also want to have access to it when they can&#39;t make it or for whatever reason, they&#39;re not able to be at church. They want to consume something online. Yep. So, so that&#39;s, that&#39;s it any other like kind of lasting thoughts that you had just through some of these statistics, like we&#39;ll, we&#39;ll link to the Barna, uh, ebook and so you can grab a copy of it yourself, but there are, uh, there&#39;s just a, there&#39;s a lot of really good and really interesting stuff in there. So any other thing that you are like, did you miss this? You should have highlighted this or just, or parting thoughts based on some of this data? </p>

<p>Matt Johnson (32:30):<br>
No, I, I mean my biggest parting thought is like the, the data staying that hybrid is an avenue that we need to be exploring. So continue, um, exploring this avenue <laugh>, I mean, don&#39;t, don&#39;t get discouraged, the data supports it. </p>

<p>Nick Clason (32:45):<br>
Yeah. And get, and, and, you know, getting into hybrid, um, and getting into some of those digital platforms. Like it can be, it can be laborious and it can be cumbersome and setting up your account and then setting up your group and then setting up your payments, like all that stuff. Like, and it can get confusing because all those companies are trying to sell you things. Yeah. And they&#39;re all the best company and that&#39;s at least what they&#39;re telling you. And so you gotta, you gotta kind of slug slug through some of those things, like setting up email marketing, you know, uh, things or setting up, you know, CHMS things or just, it it&#39;s worth it, you know, but it can get, it can feel overwhelming at times. Yep. So stick with it. It&#39;s worth it. Find something that works. There&#39;s a lot of, um, free or light versions out there. </p>

<p>Nick Clason (33:35):<br>
And probably for most of us that that will suffice at least for a while. Yeah. Until it gets to a spot where it needs to be, you know, super, super, uh, hefty as far as the payment is so sweet. Hey, uh, that&#39;s it for us on episode five? Um, maybe six. I actually can&#39;t really remember <laugh> because, um, I think this was supposed to be episode five, but then I did one last week by myself. Yep. And so this may actually be episode six. I think it is, but yeah. Glad to have you guys, uh, subscribe, uh, follow us on Twitter at hybrid ministry. Also check out our website hybrid ministry.xyz. Uh, give us a rating. Pull open your purple podcast app search hybrid ministry. We&#39;re right there. We&#39;re number one. If you search that word and give us a little rating, that&#39;d be awesome. I love it. And until next time see you guys later. Thanks guys. Was </p>

<p>Matt Johnson (34:28):<br>
That just had some nasty bug on.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 005: Meet Gen Z</title>
  <link>https://www.hybridministry.xyz/005</link>
  <guid isPermaLink="false">4eb70e20-f6d6-4e82-80a4-d88801fcbdb3</guid>
  <pubDate>Thu, 18 Aug 2022 04:00:00 -0500</pubDate>
  <author>Nick Clason</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/4eb70e20-f6d6-4e82-80a4-d88801fcbdb3.mp3" length="35627190" type="audio/mpeg"/>
  <itunes:episode>005</itunes:episode>
  <itunes:title>Meet Gen Z</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Nick Clason</itunes:author>
  <itunes:subtitle>In this episode, a solo podcast, Nick discusses his finding and research he has seen on Generation Z. These are the current students in your youth ministry and the soon to be regular attenders in your church as they grow older and older. The way they interact and the ways they think are going to be shaping and forming your church before you know it. So what do they want? And what are they looking for? And how does Hybrid help them in their growth and knowledge of Jesus?</itunes:subtitle>
  <itunes:duration>36:59</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/episodes/4/4eb70e20-f6d6-4e82-80a4-d88801fcbdb3/cover.jpg?v=1"/>
  <description>&lt;p&gt;In this episode, a solo podcast, Nick discusses his finding and research he has seen on Generation Z. These are the current students in your youth ministry and the soon to be regular attenders in your church as they grow older and older. The way they interact and the ways they think are going to be shaping and forming your church before you know it. So what do they want? And what are they looking for? And how does Hybrid help them in their growth and knowledge of Jesus?&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;TIMECODES&lt;/strong&gt;&lt;br&gt;
00:00-1:37 Who is Gen Z?&lt;br&gt;
1:37-6:07 Gen Z prefers small groups more than large gatherings&lt;br&gt;
6:07-10:25 Industrial vs. Digital Thinking&lt;br&gt;
10:25-16:24 Busyness is not the problem&lt;br&gt;
16:24-27:14 How to make a ministry model of small groups&lt;br&gt;
27:14-32:25 How to set up a small group for the ultimate win&lt;br&gt;
32:25-37:00 Conclusion and Outro&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;TRANSCRIPT&lt;/strong&gt;&lt;br&gt;
Nick Clason (00:02):&lt;br&gt;
Well, hello there everybody. Welcome to episode five of a hybrid ministry podcast, solo pod today. Um, my cohost Matt is, uh, having a baby at the time of this recording. So next time we talk to him, he's gonna, he's gonna be a dad for the first time. So that's exciting. And, uh, we were scheduled to record. He's having a baby. I was like, yo dude, don't, don't worry about, don't worry about this. Don't worry about podcasting. We'll get to, we'll get to another day. And so sure enough, that's where we are. And so I am, uh, doing this on my own today. Uh, excited to have a quick conversation with you. Uh, but because it was just me had to do a little bit of deviation. So in this episode, we're gonna talk about generation Z a little bit more. I've told you in the past that I am a youth pastor and, uh, just something that I've been thinking about and noticing now for quite some time. &lt;/p&gt;

&lt;p&gt;Nick Clason (01:02):&lt;br&gt;
Uh, but this generation, I mean, they are just so different than the generations that have come before us. Uh, even as a millennial myself, I notice so much, uh, variance in who generation Z is what, uh, where some pain points are for, for us as student pastors. Um, and maybe just some opportunities of ways that we can use hybrid ministry to be reaching gen Z. You've heard Matt and I talk about some of the stats from Barna, um, that gen Z prefers it looks for a hybrid model. And so I kinda wanna dig into a little bit more. Um, so there's a, there's a statistic that came to, to me, uh, from, uh, crossroads in Cincinnati. I was at a conference in crossroads, did a study, um, of post COVID generation, Z teenagers under the age of 18. So a lot of the generation Z data that you see is gonna be gen Z students over the age of 18 due to liability reasons and the legality of, you know, pulling data from, uh, from people who have to be old enough. &lt;/p&gt;

&lt;p&gt;Nick Clason (02:16):&lt;br&gt;
And so what they were able to do is they have a data team. So they're able to find a way to, uh, talk to their teenagers and their parents get permission from them. Um, and so all these students have been through COVID, uh, it's the most recent up to date info info that you can find on them and they're teenagers. So they're the, the students that are actually in your church, your student ministry, or not yours, but theirs. Um, and, and it probably matches, you know, they're in the Midwest. And so you may have some different, um, insight Intel, but here's the fact of the matter. Um, it, honestly, this information shocked me, not in the fact of like, when I heard it, I was like, wow, that doesn't track, but more like, oh my gosh, yes, this is exactly what I've been thinking, what I've been feeling. &lt;/p&gt;

&lt;p&gt;Nick Clason (03:03):&lt;br&gt;
So here's the statistic 68% say that they prefer small gatherings over big parties. Uh, if you dig into that, even just a little bit more, uh, 65% of their attendees said that, and 76% of students that were not attending their church or not coming regularly said that they prefer that. So if you're a student ministry that wants to reach students, which odds are, you are that's most, uh, churches, most student ministries, even those that are not there have been overwhelming majority priority on, um, coming to things that are small gatherings over large parties. And I'm, I'm not a hundred percent sure why we would say that. Um, but I have have a feeling, um, that this generation, um, is ex well, I mean, I don't have a feeling. This is empirical. This is evidence. This generation was experiencing some of the highest rates of anxiety that we've ever seen before in the history of the world. &lt;/p&gt;

&lt;p&gt;Nick Clason (04:11):&lt;br&gt;
Um, pre C I heard a statistic that the average teenager was experiencing mental health and anxiety related issues at a higher clip than that of a mental health, um, admitted institutionalized patient from the 1950s. This is pre COVID. This is before the world got locked down. And this is before you were told that if you go near your grandmother, you might kill her. And so that is just an absolutely obviously absolutely terrifying proposition. Uh, so much has changed so much of the world has shifted. And so I think that, you know, I don't know that it's like large parties are a fear factor because of COVID. But I think that just the gosh, the overwhelming, like posture and position of needing to isolate, needing to be alone, I, I have just sensed a gigantic difference from them. Um, kind of coming out of that. And I know a lot of people older, the me, like, you know, gen Z teenagers of what they need, man, they need to interact with each other and relate better. &lt;/p&gt;

&lt;p&gt;Nick Clason (05:20):&lt;br&gt;
And like, yeah, all those things are true for sure. Um, but I think what we need to just remember as, as pastors, as church leaders, is that the next wave of people, um, they want to gather together they want community, but it looks different than it did before. When I was growing up as a millennial youth group was like, just cliche, right? Like, Hey, let's get as many kids here as we can. Whoever brings the most friends, gets an Xbox. And if you guys get 200 friends here, I will swallow a goldfish like that was youth ministry. And I mean, gosh, I've used some of those tactics myself. I shaved my head one time cuz we had a certain number of kids that came. That's a very industrial way of thinking. Matt's mentioned that before. And the industrial way of thinking is just this whole kinda like assembly line idea. &lt;/p&gt;

&lt;p&gt;Nick Clason (06:19):&lt;br&gt;
How many can we get here? How, how much performance, how much quality can we get the digital generation, which is gen Z and those that are coming behind. Most of us, uh, they are valuing access engagement and ultimately community. They wanna know that they are a real person, that they're an individual that they're not just another number. And so, gosh, I know it sounds so cliche. We've all heard it before. We've even probably said it, but students won't care how much we know until they know how much we care. And while this is the, the fact of the matter with our gen Z students, this is also what we're seeing with our church attenders and church members. And so we need to find a way to create community and put a priority on individualism, on small groups, with these statistics, with these facts coming at us and you know, like maybe gathering everyone together in a gigantic room where you swallow a goldfish for entertainment. &lt;/p&gt;

&lt;p&gt;Nick Clason (07:23):&lt;br&gt;
Value is not the win anymore because here's the thing. If we gather everyone in a room and you swallow a goldfish,  uh, like how many of those 200 students in that room's story, did you really get to know like, did you really dive in and learn who they are and what's bothering them and the issues that they're facing and the questions that they're asking, because ultimately when we look at the model and method of Jesus, he spent tons of time, like sure, Jesus spoke to 5,000 and he broke the bread. But then he, he spent the majority of the time that we see him throughout the gospels, he spent the majority of that time individually with his disciples. And then he spent even more of it with his 12. And then he invested heavily in the three. And then in John who wrote the gospel of John, he described himself as the disciple that he loved the most. &lt;/p&gt;

&lt;p&gt;Nick Clason (08:30):&lt;br&gt;
And so Jesus even did that where he spent more and more time individually with his people that he's trying. So those disciples, Peter, James, John, those that were closest to him, they knew how much Jesus cared and they were a part of something with him. And then when they belonged with Jesus, it became much easier for them to turn the corner on belief. I mean, what if, what if the model that Jesus laid out is what the church should be trying to accomplish? Because that's ultimately what happened. Jesus gives the great commission right before the Ascension up to heaven and he says, Hey, do, as I've done walk, as I've walked, take what I've done and re uh, apply it to the world around you. What if this model that Jesus laid out thousands of years ago is what gen Z is really looking for. &lt;/p&gt;

&lt;p&gt;Nick Clason (09:32):&lt;br&gt;
What if, what the church has become with the lights and the bells and the whistles and the haze and the what if they're not for that? Like, I I've heard, uh, I've heard younger people in my church talk about the amount of money that we spend on production value, all in an aim and an effort to get people in the room. And then, and then they say, okay, yeah, that's great. But what are we doing to care for the, the poor people down the street in, in downtown Chicago? And, and what if like all the amount of pressure that we put on ourselves as churches to try and get everyone in the building? What if, what if that is not really what they're looking for? Cause I know it sounds cliche, right? But they don't care how much we know until they know how much we care. &lt;/p&gt;

&lt;p&gt;Nick Clason (10:20):&lt;br&gt;
And they're looking for smaller gatherings. Uh, there's a study that Barna did several years ago. Um, and it was well, yeah, several years ago. So 2016, uh, and, and there was a statistic, um, that said 74% of student youth pastors say that teen busyness is the main obstacle to their ministry. And I think the reason being is as he I'll just tell you, anecdotally, as a youth pastor, I, I would feel that in the, the lane or in the sense of like, okay, so, Hey, we have ones in that youth group, you should be here. And then, uh, Susie can't come because Susie has play practice. And max can't come cuz max just made, uh, the football team. And so Susie and max are missing and they're some of you, my core students. And I wish they were there, but they can't be there because they have stuff going on. &lt;/p&gt;

&lt;p&gt;Nick Clason (11:17):&lt;br&gt;
Their schedules are an obstacle to me and my ministry. And so, uh, I think most, most of us in ministry, most youth pastors would say that. I mean, I don't know if you've ever been on like the D YM Facebook group or youth pastors only Facebook group and like seen some of those questions. But gosh, those are some of the, those are some of the main points of conversation. All right. So my, my biggest obstacle in my ministry is student business, 74, almost almost three quarters of youth pastors in America that were surveyed said that. Now check this out. This is the thing that's so fascinating to me because I think we've been, we've been banging that drum for years. We've been saying, we're you guys are too busy. You gotta back it down. You gotta come to the thing. You gotta come to our, our event, right? &lt;/p&gt;

&lt;p&gt;Nick Clason (12:05):&lt;br&gt;
And this is gen Z. These are these students and they wanna do stuff. They wanna do extracurricular activities. Uh, with that same notion, I wish your teen wasn't so busy with that posture towards parents, check this out. 31% of parents think that their teenagers actually need more to do as opposed to less to do all of us would say back your schedules down, find more margin, find more white space and check this only 11%, 11% of parents think that their child is way too busy and way too overscheduled. So the problem that we as youth pastors feel or face is not the same problem that parents are feeling or facing as they're leading their children. And so what I am proposing, what I am thinking, perhaps student ministry, ministry to gen Z, uh, millennials can look like more in the future is they, you can put less pressure on the one, uh, once a week, individual gathering and instead pour all of your gas, all of your effort on to more relationally charged intimate community based settings, where, you know, the individual, I mean, guys, this is tried and true stuff, right? &lt;/p&gt;

&lt;p&gt;Nick Clason (13:21):&lt;br&gt;
Like I, I train and talk to my small group leaders, uh, at nauseam about the importance of knowing their students and knowing them well. And the reality is if one of my small group leaders has 35 students on a roster, they're not doing that. They're not knowing those students individually and they're not knowing them well, but they have a lot of kids on their roster. And as people who've been trained in an industrial way and an industrial line of thinking that, uh, communicates a fair level of success, well, you have 35 kids. Oh my word. That's a lot of people in a small group. Yeah. But how many of those 35 do you know? Well, and do you know, intimately, you know, orange wrote the book a couple years ago called lead small and it's, it's one of the most profound books because I think it's one of the things that all of all youth pastors in America would want to articulate. &lt;/p&gt;

&lt;p&gt;Nick Clason (14:19):&lt;br&gt;
And it's so simple, but it's so clear and it's so good. And so I actually use the book lead small as a small group leader's, uh, job description essentially. And so the five principles on it and listen, I'm gonna try and pull this off the top of my head. So if I do it, gimme, gimme kudos, but it's to be present it's to show up, show up, randomly show up predictably, um, and show up like outside of the program time. Uh, so it's it show up or be present it's, uh, create a safe place. It's partnered with parents. It's moved them out. That's four out of five guys. That's pretty dang good. Um, I can't remember the fifth one, and those of you listening on the other and you're screaming at me right now, but listen, this is hard when you don't have a cohost, you don't have your brain, doesn't have room to breathe. &lt;/p&gt;

&lt;p&gt;Nick Clason (15:05):&lt;br&gt;
So Colin, Cal, I don't know how you do it every week, but congratulations, you are an absolute magician cuz just talking into a microphone by yourself for hours. That is hard. Now my point in saying all that as, uh, lead small is that it's, it's really quite simple because if you look at it, it goes back to what Jesus did. And so church has looked, um, much more produced and much more glamorized. And I think a lot of that was a product of the industrial age. How can we Polish this and bring a level of quality that is going to produce the highest amount of attenders? That's been our goal. How do we get the most amount of people here in this room? And that's not, that's not been a bad thing. I don't think, but I think it's giving us a lot of quantitative data and not a lot of qualitative data. &lt;/p&gt;

&lt;p&gt;Nick Clason (15:56):&lt;br&gt;
We know a lot of people are here, but, but what are their stories? Well, yeah, you gotta get in a small group. Exactly. That's what we're saying. And that's what gen Z's saying. They say we don't care about the big thing. The big show, like you can't outer entertain us. We have TikTok on our phone. There are people swallowing, goldfish all day long on there. What we want is real, what we want is authentic. And so, you know, just one of the things that we've done is, uh, we have actually pulled away in our student ministry and, and decentralized. Um, and what I mean by that is, yeah, we gather together every once in a while, but really the, the win is what happens in the small group type setting. And so just for a little bit of backdrop, a little bit of context in our setting, um, we only meet with our students one time a week. &lt;/p&gt;

&lt;p&gt;Nick Clason (16:46):&lt;br&gt;
Uh, there is weekend services and weekend programming, but there's nothing for students with that. So we encourage them to go to go to service with their parents and we encourage them to serve, um, in one of the services. And so then therefore, uh, when we meet we're meeting at an off peak time pre COVID, we were pretty standard. We had Wednesday night for junior high students and Sunday night for high school students. And I think we squarely fell in the demographic of 74% of youth pastors saying they students are way too. Overscheduled way too busy. That's the problem. That's why I can't get anybody here. COVID came around and absolutely, you know, shut us down. We were in Chicago, we just opened up yesterday essentially. And so that's kind of a joke, but not really also. And so anyway, uh, 20, 20 summer we had been doing, um, a show like a YouTube show completely online and it was great and it was really fun, but the problem was, um, we were, we were talking strategy around our show and uh, I remember one of the, one of the youth pastors on our staff said, uh, she said, you know, the only place in the world right now. &lt;/p&gt;

&lt;p&gt;Nick Clason (18:00):&lt;br&gt;
So think this is like summer 20, 20. She said the only place in the world right now that students can't get in person is church. And so we did right there, a 180 pivot and instead of strategizing around how to make our show more, whatever, attractional more, whatever we, we said, how do we get students in an in-person moment? Now, keep in mind, this is 20, 20 summer. I've said all this a million times. I know, but I'm just trying to give you the context of it. Because at that point in time, our church multi-site megachurch in Chicagoland area. Sure. We were in the south suburb, so sure. We're about an hour away from the city, all the PR all the, um, I dunno, social media that would come along with us, not like not meeting or meeting, like there's gonna be a lot of negativity if we did. &lt;/p&gt;

&lt;p&gt;Nick Clason (18:51):&lt;br&gt;
And so we were still kind of in that world. And so our, our main church, like big church adult church, like they were still not meeting weekly. And so we created, uh, host home based small groups at that time, the state of Illinois was in, I believe it was called phase three of reopening or something like that, three or four. And, um, they, we were the guideline quote unquote was, uh, cuz you know, everything was very quote unquote, but anyway, the guideline was 50 people or less in a gathering, but there was very real chance that we were about to slide back into the, the other phase. So we were in phase three down to phase two or whatever that was, it might have been phase four down to phase three. Doesn't really matter because none of it makes sense and hopefully we never talk about it again. &lt;/p&gt;

&lt;p&gt;Nick Clason (19:39):&lt;br&gt;
But um, the, the more strict phase was 10, 10 students or more not students, sorry, people. This is for the state of Illinois. So we're like if we build small groups, um, and roster get rosters up to about 15 cap, it there knowing that typically 50 to 75% of students, uh, attend weekly. So, you know, if you have 15 on a roster, you're probably seeing seven to, to nine of them every week. And so then therefore we are within the window. Even if we get shut down even further, we can still continue to do this. And so we rolled out, um, a handful, like a bunch of digital groups that met on zoom. And then we also rolled out a ton of host homes. A and what we saw was our pre COVID attendance against enrollment jumped from like 32%. So again, this, that model was Wednesday night come, I'm gonna swallow a goldfish. &lt;/p&gt;

&lt;p&gt;Nick Clason (20:40):&lt;br&gt;
And then after that, you're gonna get in your small group with your leaders who love you and care about you. And every time a new student shows up a new kid gets dumped onto their roster. And so by the time that the school year comes to an end, that small group, leader's holding a roster of 35 students. And if I were to grab that roster and I say, Hey, who is that kid? And point to a name? There's a chance that they may have no idea cuz that kid may have come a week, that they weren't there and then they never came back. And so they've never actually met this kid, but this kid's sitting on their roster. And as far as like pipelines go and as far as like, uh, pastoral care goes, our strategy built around that is that the small group leader cares for that student. &lt;/p&gt;

&lt;p&gt;Nick Clason (21:18):&lt;br&gt;
But the reality is like that small group leader doesn't even know that student's name. And so that was that 32% of attendance. Sure. There may be 35 kids, but the average attendance against the enrollment of the overall small group was 32% pre COVID. We saw that attendance jump right out of the gate after COVID from 32% up to like 76%. And so what we saw was we saw this statistic bear itself out where gen Z's saying, this is what I want. Like I wanna be somewhere where I'm known and even in the face of COVID, I mean, dude, we were doing like full mask. Like you have to wear one, we were enforcing it. Like it was not an optimal way to gather together, but, but students were flocking. And in a lot of ways, I think, you know, the, the juxtaposition or the comparison of the fact that in COVID they're completely locked down and isolated to now we're actually offering some semblance of community and connection. &lt;/p&gt;

&lt;p&gt;Nick Clason (22:13):&lt;br&gt;
Um, obviously didn't hurt us, right? If you starve them of something, then eventually they're gonna go, absence makes the heart grow fonder, but that's what we saw. And so that was something we stumbled upon in COVID cuz we were like, oh dang look at this. And so then we just continued to run that model. And, and to this day our student ministry is still built on that. Um, I, this last, uh, spring, I had 15 small groups. I had one online group. I had four groups that met on campus. I had 10 groups that met in homes. And then of those ten four, no, I'm sorry. Five met on another night of the week. And so I had a Thursday group, I had four Sunday groups and then I had 10 Wednesday groups. And so back to the statistic about student pastors saying the biggest challenge to their student ministry is scheduling and parents not really agreeing with that. &lt;/p&gt;

&lt;p&gt;Nick Clason (23:10):&lt;br&gt;
Um, I think the fact that what, what we've been able to kind of stumble on as a student ministry is, uh, this, this variety of options as it comes to meeting, we've put so much pressure on the meeting, but what, what did Paul say? Right? I mean, I don't know that he was talking to youth pastors, but he could have been, we says don't esteem one day better than the other, but that's how we treat it with scheduling. Like, well for me to preach and for me to do all these things, like I need to get all the students together on a stage and a Wednesday night and get up in front of 'em and tell 'em about Jesus and like, yeah, that, that is the case in the eighties. But, but now for if you want to communicate as a student pastor, if you wanna communicate as a, as a communicator, you don't need a stage and a microphone to do that. &lt;/p&gt;

&lt;p&gt;Nick Clason (23:57):&lt;br&gt;
In fact, you can run this model. Like we're talking about where we have decentralized groups that meet in variety of locations all across the city on variety of nights in a, in a variety of locations, in a variety of environments. And if you record something via video, that same message can be disseminated out to all 15, all 25, all it's an infinitely scalable model. And that's the other piece too. You don't need facility. You don't need more chairs to accommodate more students. What you need is just one more, two more, three more willing host homes. And what I always tell people is now if you have wifi in a couch, you can experience what our church has to offer in student ministry. You no longer have to rely on your schedule to be free. And for your night to, to not have, you know, extracurricular activities and for your parents to drive you from wherever they, they have to drive from to get you to the campus. &lt;/p&gt;

&lt;p&gt;Nick Clason (24:56):&lt;br&gt;
And I get it like every context is different. You know, I, like I said, we're in the suburbs of Chicago, we're a big church. And so therefore we have a pretty wide reach. So sometimes we'll reach people from as far as 30, 45, even an hour away on the weekends. Um, and so those people's kids, um, that want to come back to youth group, they then have to drive 30, 45 an hour back into, you know, where our church is so that they can get to student ministry and to, to experience it. But now they can pick something that's maybe 30 minutes from the church in a host home that is, uh, geographically located 30 minutes from the campus. And so then that way you can also begin building things around region. You could even begin building things around school because how much more realistic is it for students to be in small group with other kids that are in their school, as opposed to just kids who say that they go to the same church and they see each other once a week. &lt;/p&gt;

&lt;p&gt;Nick Clason (25:58):&lt;br&gt;
And so you're like, wow, wow. Do you, when do you ever stand in front of the students? When do you, when do you ever get to know them? And that is, that has been the tough thing. Um, you've probably heard me say it, but my first day was the first day of COVID. So my first day was the, the initial and original production of our show and our show, what it did was it just, it operated as the anchor, the springboard for all of our small groups. It shifted from something that we did in COVID as a, um, youth, youth ministry program replacement to then more, a, um, discussion starter for small groups. And so it's, it's gone on this gigantic evolution now over the last two plus years, but what we're realizing the win is the win is what happens in the rooms. The win is what's happening between the students, between them and their leaders. &lt;/p&gt;

&lt;p&gt;Nick Clason (26:47):&lt;br&gt;
And really what we're just aiming to provide is good, consistent Bible teaching. Um, and we're doing that primarily and mostly through video, we are sitting down, we're recording ourselves, teaching we're recording ourselves, um, you know, presenting, uh, thought from the Bible and then the groups have what they need to, uh, to, to discuss it. And so what I wanna actually do real fast, I just wanna pull up, um, like, Hey, here's what we're doing this, uh, this fall. And so now two and a half years later, our most recent iteration of small groups, um, and, and what we're doing in each of the rooms with each of the themes. And so, um, what we do is we do like a campus night launch. Um, and then after that they have 10 weeks of small groups and that's where this, I think the biggest piece in this is the, uh, ability to vary up the, the, the days and the weeks and the nights of meeting. &lt;/p&gt;

&lt;p&gt;Nick Clason (27:53):&lt;br&gt;
And so I, uh, at my campus, I'm able to offer Sunday night meetings, Wednesday night meetings, Thursday night meetings. And that's really, I think like the, where the rubber meets the road on, on everything that makes it really helpful and beneficial. So, um, in addition to like providing teaching, we try to provide like a theme or some sort of activity for every group to do. And so this is where hybrid can really, really come into play. So the first night of small group, we're just doing sweet or sour and what our like video segment is gonna be is we're just gonna say, Hey, listen, like one great practice to do is you're getting to know each other. And as you're getting to get in the rhythm of small group messages, talk about the sweetest part of your week and the most sour part of your week. &lt;/p&gt;

&lt;p&gt;Nick Clason (28:38):&lt;br&gt;
And maybe to start that week, we're gonna just talk about, Hey, this was the sweetest part of my summer, and this was the most sour part of my summer. Um, then the week after that, we're gonna play a little game called yay or nay. And our thought behind that is we're going to do, um, like eight or 10 things that we just say like, Hey, um, cookies. And then let the, the students hold up a little paddle that says, yay, like a green sign or flip it over to a red sign that says, nay. And then we're gonna say you have 30 seconds to decide answer, and then defend your answer. And so we're hoping it kind of creates a little bit of banter between them and the students. And what we'll do is we'll just have like a 32nd timer. And then when that's over a little ding and they'll move on the next one. &lt;/p&gt;

&lt;p&gt;Nick Clason (29:21):&lt;br&gt;
And so it goes from cookies to pineapple and pizza, yay, or nay boom, 30 seconds. And then a little countdown video thing. Week three is gonna be board game nights, pretty self explanatory, bring a board game, play it together. Week number four is gonna be a service project. And what we're actually doing is we are, um, doing operation Christmas child. So we are gonna give all of our groups like 10 shoe boxes, and we're gonna challenge them to fill 10. And we're gonna do a competition to see who can fill the most amount of shoe boxes. And so then we're going to let them literally just physically do a packing party in their small groups, wherever they meet on campus in host homes. And then if they're online, we'll figure so up for that. Um, we're gonna then do, after that, we're gonna do an escape room and that's gonna operate as like an invite night. &lt;/p&gt;

&lt;p&gt;Nick Clason (30:05):&lt;br&gt;
And so we're gonna give 'em a puzzle, um, and some things and some codes to try and figure out, and we're gonna let them work on that together and hopefully bring a friend to it. And then we're gonna use like, uh, our YouTube channel or whatever with just, uh, countdown and maybe some ominous music. And so they have to get this puzzle solved within 45 minutes. And while the clock is going, there'll be little hints. And, um, voiceover things kind of popped in there by me or one of our other team members to just encourage them as they go the next week is gonna be karaoke night. So we're just gonna pull together some, some songs and into our YouTube playlist and they can just sing some karaoke together, have fun as a small group the next week is around Halloween time. So that's gonna be, uh, some Halloween house parties. &lt;/p&gt;

&lt;p&gt;Nick Clason (30:50):&lt;br&gt;
We're gonna give them, uh, an option of a couple of things that they can do, but really that's just, Hey, throw a party, get some candy, you know, do Halloween stuff. Um, then the week after that we're gonna play, would you rather, it's gonna feel very much like yay or nay instead of yay or nay like iPhones and pineapple and pizza. Now it's gonna be like, would you rather it's like, would you rather, uh, this is my favorite, would you rather question, would you rather eat ice cream flavored poop or poop flavored ice cream? Yeah, let me know, let me know the comments. We wanna know hybrid ministry.xyz or on Twitter at hybrid ministry. Come find us and let us know which of your would you rather it would be, uh, then we're gonna play fall feud, fall family feud. We're gonna, uh, send out a, a text. &lt;/p&gt;

&lt;p&gt;Nick Clason (31:32):&lt;br&gt;
Some of our students gather some survey data on some fall or like autumn related questions and then get that same data and then let them play based on their answers that they gave. And then finally, the last week of small group is, uh, show and tell donut edition, bring your favorite donut and bring a second one to share with someone else. And that's just an excuse to have a giant donut party as a celebration of the last week of small groups, then that leads us right up to Thanksgiving in the scope of our calendar. We'll come back for a couple weeks after Thanksgiving, do a couple Christmas related events and it'll feel very Christmas party esque, and then we break for Christmas. And so that's kind of how we use this idea of decentralized, um, host home model, small groups. And that's how we use technology to create for our students a hybrid experience. &lt;/p&gt;

&lt;p&gt;Nick Clason (32:25):&lt;br&gt;
And so I'm still the youth pastor. I still preach and teach, but I do view video. Um, and my talking head or my teaching content experiences get distributed to 15 groups at my campus, probably another 15 groups at our other couple campuses. And so that helps, that helps me be in 30 something places at any given time throughout the week. And so that's, that's one of the ways that we're utilizing and using hybrid ministry and hopefully doing something that is gen Z centric and gen Z forward thinking because the game back to the whole thing, they don't know, they don't care how much we know until they know how much we care. And that's what we're attempting to do is we're attempting to give them a safe place, the lead small principle, and it comes all the way back from Jesus of Nazareth who ultimately said to us, Hey, this is the great commission. &lt;/p&gt;

&lt;p&gt;Nick Clason (33:27):&lt;br&gt;
Go make disciples of all nations, teaching them everything. I've commanded. You baptizing them name the father, son, holy spirit. And he promises us as presence. I'll be with you even always to the very end of the age. That's what the church is built on church. Isn't built on a show church isn't built on a Sunday morning experience. Church is built on the people of God coming together, Hebrews 10, 24 and 25, continuing to, to meet together, to encourage one another, to spur one another on, do not give up meeting together. The writer of Hebrew says that is the, that's the core, the core tenant of the church. And for a lot of years, the only way to do that was a once a week gathering on Sundays in between farming. But we don't live in that, that agricultural world anymore. We're in a digital age. And so our students they're digital. &lt;/p&gt;

&lt;p&gt;Nick Clason (34:22):&lt;br&gt;
They, they, they think digital first. And so before, you know, it generation Z is gonna make up the majority of the attenders in your church, but you're already probably feeling some of the effects of it. And if you're not a youth pastor, like I am, it may not feel as, as imminent. Um, but they are on their way and they are on the horizon. And I know for me, they are the primary students that I am tasked with reaching right now. And so I don't have a choice if you're a pastor of older adults and millennials and gen Xers, then you may feel like this is a little further off for you and you might be right. Um, but the reality is that the oldest generation Z, they are starting to graduate from college and they're looking to enter the church. And they're saying some of these same things, probably around the same percentage that they prefer small gatherings over big parties. &lt;/p&gt;

&lt;p&gt;Nick Clason (35:20):&lt;br&gt;
So how can you use hybrid versions of ministry to reach these people and to even disciple them and even reinforce and galvanize the community around them? Well, that's it guys, that's it for the solo pod, uh, make sure you reach out to Matt, let him know that you are happy for him, that you're excited for him that he's gonna have a baby. Um, I'm gonna text him right now and figure out if they had the baby or not. They were in the hospital last night, so we'll have to see, but anyway, Hey, check us out. Online hybrid ministry dot X, Y, Z, we're on Twitter at hybrid ministry. If you find this helpful a rating or a review would be incredibly generous and incredibly helpful to us, it helps us rank higher in the podcast standings. And we have show notes. I don't know if you know this, but you can go to our, uh, hybrid ministry.xyz website. And we do an offer you a full transcript of everything that we say. And then anything that we talk about, uh, we will link to that in our show notes. So you can have access to some of those downloads for free, just go grab 'em. Um, but give us a shout. Give us a rating. Give us a review. Love to get to know you guys a little bit more. Appreciate you being a part of this journey with us. And until next time, we'll see you. &lt;/p&gt;
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  <itunes:keywords>Digital, Meta, Online, Church, Streaming, Church Service, Gen Z, Millennials, Meta Church, Discipleship, Pastor, Small Groups, Community, Industrial, Barna, Digital, Busy, Hybrid</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, a solo podcast, Nick discusses his finding and research he has seen on Generation Z. These are the current students in your youth ministry and the soon to be regular attenders in your church as they grow older and older. The way they interact and the ways they think are going to be shaping and forming your church before you know it. So what do they want? And what are they looking for? And how does Hybrid help them in their growth and knowledge of Jesus?</p>

<p><strong>TIMECODES</strong><br>
00:00-1:37 Who is Gen Z?<br>
1:37-6:07 Gen Z prefers small groups more than large gatherings<br>
6:07-10:25 Industrial vs. Digital Thinking<br>
10:25-16:24 Busyness is not the problem<br>
16:24-27:14 How to make a ministry model of small groups<br>
27:14-32:25 How to set up a small group for the ultimate win<br>
32:25-37:00 Conclusion and Outro</p>

<p><strong>TRANSCRIPT</strong><br>
Nick Clason (00:02):<br>
Well, hello there everybody. Welcome to episode five of a hybrid ministry podcast, solo pod today. Um, my cohost Matt is, uh, having a baby at the time of this recording. So next time we talk to him, he&#39;s gonna, he&#39;s gonna be a dad for the first time. So that&#39;s exciting. And, uh, we were scheduled to record. He&#39;s having a baby. I was like, yo dude, don&#39;t, don&#39;t worry about, don&#39;t worry about this. Don&#39;t worry about podcasting. We&#39;ll get to, we&#39;ll get to another day. And so sure enough, that&#39;s where we are. And so I am, uh, doing this on my own today. Uh, excited to have a quick conversation with you. Uh, but because it was just me had to do a little bit of deviation. So in this episode, we&#39;re gonna talk about generation Z a little bit more. I&#39;ve told you in the past that I am a youth pastor and, uh, just something that I&#39;ve been thinking about and noticing now for quite some time. </p>

<p>Nick Clason (01:02):<br>
Uh, but this generation, I mean, they are just so different than the generations that have come before us. Uh, even as a millennial myself, I notice so much, uh, variance in who generation Z is what, uh, where some pain points are for, for us as student pastors. Um, and maybe just some opportunities of ways that we can use hybrid ministry to be reaching gen Z. You&#39;ve heard Matt and I talk about some of the stats from Barna, um, that gen Z prefers it looks for a hybrid model. And so I kinda wanna dig into a little bit more. Um, so there&#39;s a, there&#39;s a statistic that came to, to me, uh, from, uh, crossroads in Cincinnati. I was at a conference in crossroads, did a study, um, of post COVID generation, Z teenagers under the age of 18. So a lot of the generation Z data that you see is gonna be gen Z students over the age of 18 due to liability reasons and the legality of, you know, pulling data from, uh, from people who have to be old enough. </p>

<p>Nick Clason (02:16):<br>
And so what they were able to do is they have a data team. So they&#39;re able to find a way to, uh, talk to their teenagers and their parents get permission from them. Um, and so all these students have been through COVID, uh, it&#39;s the most recent up to date info info that you can find on them and they&#39;re teenagers. So they&#39;re the, the students that are actually in your church, your student ministry, or not yours, but theirs. Um, and, and it probably matches, you know, they&#39;re in the Midwest. And so you may have some different, um, insight Intel, but here&#39;s the fact of the matter. Um, it, honestly, this information shocked me, not in the fact of like, when I heard it, I was like, wow, that doesn&#39;t track, but more like, oh my gosh, yes, this is exactly what I&#39;ve been thinking, what I&#39;ve been feeling. </p>

<p>Nick Clason (03:03):<br>
So here&#39;s the statistic 68% say that they prefer small gatherings over big parties. Uh, if you dig into that, even just a little bit more, uh, 65% of their attendees said that, and 76% of students that were not attending their church or not coming regularly said that they prefer that. So if you&#39;re a student ministry that wants to reach students, which odds are, you are that&#39;s most, uh, churches, most student ministries, even those that are not there have been overwhelming majority priority on, um, coming to things that are small gatherings over large parties. And I&#39;m, I&#39;m not a hundred percent sure why we would say that. Um, but I have have a feeling, um, that this generation, um, is ex well, I mean, I don&#39;t have a feeling. This is empirical. This is evidence. This generation was experiencing some of the highest rates of anxiety that we&#39;ve ever seen before in the history of the world. </p>

<p>Nick Clason (04:11):<br>
Um, pre C I heard a statistic that the average teenager was experiencing mental health and anxiety related issues at a higher clip than that of a mental health, um, admitted institutionalized patient from the 1950s. This is pre COVID. This is before the world got locked down. And this is before you were told that if you go near your grandmother, you might kill her. And so that is just an absolutely obviously absolutely terrifying proposition. Uh, so much has changed so much of the world has shifted. And so I think that, you know, I don&#39;t know that it&#39;s like large parties are a fear factor because of COVID. But I think that just the gosh, the overwhelming, like posture and position of needing to isolate, needing to be alone, I, I have just sensed a gigantic difference from them. Um, kind of coming out of that. And I know a lot of people older, the me, like, you know, gen Z teenagers of what they need, man, they need to interact with each other and relate better. </p>

<p>Nick Clason (05:20):<br>
And like, yeah, all those things are true for sure. Um, but I think what we need to just remember as, as pastors, as church leaders, is that the next wave of people, um, they want to gather together they want community, but it looks different than it did before. When I was growing up as a millennial youth group was like, just cliche, right? Like, Hey, let&#39;s get as many kids here as we can. Whoever brings the most friends, gets an Xbox. And if you guys get 200 friends here, I will swallow a goldfish like that was youth ministry. And I mean, gosh, I&#39;ve used some of those tactics myself. I shaved my head one time cuz we had a certain number of kids that came. That&#39;s a very industrial way of thinking. Matt&#39;s mentioned that before. And the industrial way of thinking is just this whole kinda like assembly line idea. </p>

<p>Nick Clason (06:19):<br>
How many can we get here? How, how much performance, how much quality can we get the digital generation, which is gen Z and those that are coming behind. Most of us, uh, they are valuing access engagement and ultimately community. They wanna know that they are a real person, that they&#39;re an individual that they&#39;re not just another number. And so, gosh, I know it sounds so cliche. We&#39;ve all heard it before. We&#39;ve even probably said it, but students won&#39;t care how much we know until they know how much we care. And while this is the, the fact of the matter with our gen Z students, this is also what we&#39;re seeing with our church attenders and church members. And so we need to find a way to create community and put a priority on individualism, on small groups, with these statistics, with these facts coming at us and you know, like maybe gathering everyone together in a gigantic room where you swallow a goldfish for entertainment. </p>

<p>Nick Clason (07:23):<br>
Value is not the win anymore because here&#39;s the thing. If we gather everyone in a room and you swallow a goldfish, <laugh> uh, like how many of those 200 students in that room&#39;s story, did you really get to know like, did you really dive in and learn who they are and what&#39;s bothering them and the issues that they&#39;re facing and the questions that they&#39;re asking, because ultimately when we look at the model and method of Jesus, he spent tons of time, like sure, Jesus spoke to 5,000 and he broke the bread. But then he, he spent the majority of the time that we see him throughout the gospels, he spent the majority of that time individually with his disciples. And then he spent even more of it with his 12. And then he invested heavily in the three. And then in John who wrote the gospel of John, he described himself as the disciple that he loved the most. </p>

<p>Nick Clason (08:30):<br>
And so Jesus even did that where he spent more and more time individually with his people that he&#39;s trying. So those disciples, Peter, James, John, those that were closest to him, they knew how much Jesus cared and they were a part of something with him. And then when they belonged with Jesus, it became much easier for them to turn the corner on belief. I mean, what if, what if the model that Jesus laid out is what the church should be trying to accomplish? Because that&#39;s ultimately what happened. Jesus gives the great commission right before the Ascension up to heaven and he says, Hey, do, as I&#39;ve done walk, as I&#39;ve walked, take what I&#39;ve done and re uh, apply it to the world around you. What if this model that Jesus laid out thousands of years ago is what gen Z is really looking for. </p>

<p>Nick Clason (09:32):<br>
What if, what the church has become with the lights and the bells and the whistles and the haze and the what if they&#39;re not for that? Like, I I&#39;ve heard, uh, I&#39;ve heard younger people in my church talk about the amount of money that we spend on production value, all in an aim and an effort to get people in the room. And then, and then they say, okay, yeah, that&#39;s great. But what are we doing to care for the, the poor people down the street in, in downtown Chicago? And, and what if like all the amount of pressure that we put on ourselves as churches to try and get everyone in the building? What if, what if that is not really what they&#39;re looking for? Cause I know it sounds cliche, right? But they don&#39;t care how much we know until they know how much we care. </p>

<p>Nick Clason (10:20):<br>
And they&#39;re looking for smaller gatherings. Uh, there&#39;s a study that Barna did several years ago. Um, and it was well, yeah, several years ago. So 2016, uh, and, and there was a statistic, um, that said 74% of student youth pastors say that teen busyness is the main obstacle to their ministry. And I think the reason being is as he I&#39;ll just tell you, anecdotally, as a youth pastor, I, I would feel that in the, the lane or in the sense of like, okay, so, Hey, we have ones in that youth group, you should be here. And then, uh, Susie can&#39;t come because Susie has play practice. And max can&#39;t come cuz max just made, uh, the football team. And so Susie and max are missing and they&#39;re some of you, my core students. And I wish they were there, but they can&#39;t be there because they have stuff going on. </p>

<p>Nick Clason (11:17):<br>
Their schedules are an obstacle to me and my ministry. And so, uh, I think most, most of us in ministry, most youth pastors would say that. I mean, I don&#39;t know if you&#39;ve ever been on like the D YM Facebook group or youth pastors only Facebook group and like seen some of those questions. But gosh, those are some of the, those are some of the main points of conversation. All right. So my, my biggest obstacle in my ministry is student business, 74, almost almost three quarters of youth pastors in America that were surveyed said that. Now check this out. This is the thing that&#39;s so fascinating to me because I think we&#39;ve been, we&#39;ve been banging that drum for years. We&#39;ve been saying, we&#39;re you guys are too busy. You gotta back it down. You gotta come to the thing. You gotta come to our, our event, right? </p>

<p>Nick Clason (12:05):<br>
And this is gen Z. These are these students and they wanna do stuff. They wanna do extracurricular activities. Uh, with that same notion, I wish your teen wasn&#39;t so busy with that posture towards parents, check this out. 31% of parents think that their teenagers actually need more to do as opposed to less to do all of us would say back your schedules down, find more margin, find more white space and check this only 11%, 11% of parents think that their child is way too busy and way too overscheduled. So the problem that we as youth pastors feel or face is not the same problem that parents are feeling or facing as they&#39;re leading their children. And so what I am proposing, what I am thinking, perhaps student ministry, ministry to gen Z, uh, millennials can look like more in the future is they, you can put less pressure on the one, uh, once a week, individual gathering and instead pour all of your gas, all of your effort on to more relationally charged intimate community based settings, where, you know, the individual, I mean, guys, this is tried and true stuff, right? </p>

<p>Nick Clason (13:21):<br>
Like I, I train and talk to my small group leaders, uh, at nauseam about the importance of knowing their students and knowing them well. And the reality is if one of my small group leaders has 35 students on a roster, they&#39;re not doing that. They&#39;re not knowing those students individually and they&#39;re not knowing them well, but they have a lot of kids on their roster. And as people who&#39;ve been trained in an industrial way and an industrial line of thinking that, uh, communicates a fair level of success, well, you have 35 kids. Oh my word. That&#39;s a lot of people in a small group. Yeah. But how many of those 35 do you know? Well, and do you know, intimately, you know, orange wrote the book a couple years ago called lead small and it&#39;s, it&#39;s one of the most profound books because I think it&#39;s one of the things that all of all youth pastors in America would want to articulate. </p>

<p>Nick Clason (14:19):<br>
And it&#39;s so simple, but it&#39;s so clear and it&#39;s so good. And so I actually use the book lead small as a small group leader&#39;s, uh, job description essentially. And so the five principles on it and listen, I&#39;m gonna try and pull this off the top of my head. So if I do it, gimme, gimme kudos, but it&#39;s to be present it&#39;s to show up, show up, randomly show up predictably, um, and show up like outside of the program time. Uh, so it&#39;s it show up or be present it&#39;s, uh, create a safe place. It&#39;s partnered with parents. It&#39;s moved them out. That&#39;s four out of five guys. That&#39;s pretty dang good. Um, I can&#39;t remember the fifth one, and those of you listening on the other and you&#39;re screaming at me right now, but listen, this is hard when you don&#39;t have a cohost, you don&#39;t have your brain, doesn&#39;t have room to breathe. </p>

<p>Nick Clason (15:05):<br>
So Colin, Cal, I don&#39;t know how you do it every week, but congratulations, you are an absolute magician cuz just talking into a microphone by yourself for hours. That is hard. Now my point in saying all that as, uh, lead small is that it&#39;s, it&#39;s really quite simple because if you look at it, it goes back to what Jesus did. And so church has looked, um, much more produced and much more glamorized. And I think a lot of that was a product of the industrial age. How can we Polish this and bring a level of quality that is going to produce the highest amount of attenders? That&#39;s been our goal. How do we get the most amount of people here in this room? And that&#39;s not, that&#39;s not been a bad thing. I don&#39;t think, but I think it&#39;s giving us a lot of quantitative data and not a lot of qualitative data. </p>

<p>Nick Clason (15:56):<br>
We know a lot of people are here, but, but what are their stories? Well, yeah, you gotta get in a small group. Exactly. That&#39;s what we&#39;re saying. And that&#39;s what gen Z&#39;s saying. They say we don&#39;t care about the big thing. The big show, like you can&#39;t outer entertain us. We have TikTok on our phone. There are people swallowing, goldfish all day long on there. What we want is real, what we want is authentic. And so, you know, just one of the things that we&#39;ve done is, uh, we have actually pulled away in our student ministry and, and decentralized. Um, and what I mean by that is, yeah, we gather together every once in a while, but really the, the win is what happens in the small group type setting. And so just for a little bit of backdrop, a little bit of context in our setting, um, we only meet with our students one time a week. </p>

<p>Nick Clason (16:46):<br>
Uh, there is weekend services and weekend programming, but there&#39;s nothing for students with that. So we encourage them to go to go to service with their parents and we encourage them to serve, um, in one of the services. And so then therefore, uh, when we meet we&#39;re meeting at an off peak time pre COVID, we were pretty standard. We had Wednesday night for junior high students and Sunday night for high school students. And I think we squarely fell in the demographic of 74% of youth pastors saying they students are way too. Overscheduled way too busy. That&#39;s the problem. That&#39;s why I can&#39;t get anybody here. COVID came around and absolutely, you know, shut us down. We were in Chicago, we just opened up yesterday essentially. And so that&#39;s kind of a joke, but not really also. And so anyway, uh, 20, 20 summer we had been doing, um, a show like a YouTube show completely online and it was great and it was really fun, but the problem was, um, we were, we were talking strategy around our show and uh, I remember one of the, one of the youth pastors on our staff said, uh, she said, you know, the only place in the world right now. </p>

<p>Nick Clason (18:00):<br>
So think this is like summer 20, 20. She said the only place in the world right now that students can&#39;t get in person is church. And so we did right there, a 180 pivot and instead of strategizing around how to make our show more, whatever, attractional more, whatever we, we said, how do we get students in an in-person moment? Now, keep in mind, this is 20, 20 summer. I&#39;ve said all this a million times. I know, but I&#39;m just trying to give you the context of it. Because at that point in time, our church multi-site megachurch in Chicagoland area. Sure. We were in the south suburb, so sure. We&#39;re about an hour away from the city, all the PR all the, um, I dunno, social media that would come along with us, not like not meeting or meeting, like there&#39;s gonna be a lot of negativity if we did. </p>

<p>Nick Clason (18:51):<br>
And so we were still kind of in that world. And so our, our main church, like big church adult church, like they were still not meeting weekly. And so we created, uh, host home based small groups at that time, the state of Illinois was in, I believe it was called phase three of reopening or something like that, three or four. And, um, they, we were the guideline quote unquote was, uh, cuz you know, everything was very quote unquote, but anyway, the guideline was 50 people or less in a gathering, but there was very real chance that we were about to slide back into the, the other phase. So we were in phase three down to phase two or whatever that was, it might have been phase four down to phase three. Doesn&#39;t really matter because none of it makes sense and hopefully we never talk about it again. </p>

<p>Nick Clason (19:39):<br>
But um, the, the more strict phase was 10, 10 students or more not students, sorry, people. This is for the state of Illinois. So we&#39;re like if we build small groups, um, and roster get rosters up to about 15 cap, it there knowing that typically 50 to 75% of students, uh, attend weekly. So, you know, if you have 15 on a roster, you&#39;re probably seeing seven to, to nine of them every week. And so then therefore we are within the window. Even if we get shut down even further, we can still continue to do this. And so we rolled out, um, a handful, like a bunch of digital groups that met on zoom. And then we also rolled out a ton of host homes. A and what we saw was our pre COVID attendance against enrollment jumped from like 32%. So again, this, that model was Wednesday night come, I&#39;m gonna swallow a goldfish. </p>

<p>Nick Clason (20:40):<br>
And then after that, you&#39;re gonna get in your small group with your leaders who love you and care about you. And every time a new student shows up a new kid gets dumped onto their roster. And so by the time that the school year comes to an end, that small group, leader&#39;s holding a roster of 35 students. And if I were to grab that roster and I say, Hey, who is that kid? And point to a name? There&#39;s a chance that they may have no idea cuz that kid may have come a week, that they weren&#39;t there and then they never came back. And so they&#39;ve never actually met this kid, but this kid&#39;s sitting on their roster. And as far as like pipelines go and as far as like, uh, pastoral care goes, our strategy built around that is that the small group leader cares for that student. </p>

<p>Nick Clason (21:18):<br>
But the reality is like that small group leader doesn&#39;t even know that student&#39;s name. And so that was that 32% of attendance. Sure. There may be 35 kids, but the average attendance against the enrollment of the overall small group was 32% pre COVID. We saw that attendance jump right out of the gate after COVID from 32% up to like 76%. And so what we saw was we saw this statistic bear itself out where gen Z&#39;s saying, this is what I want. Like I wanna be somewhere where I&#39;m known and even in the face of COVID, I mean, dude, we were doing like full mask. Like you have to wear one, we were enforcing it. Like it was not an optimal way to gather together, but, but students were flocking. And in a lot of ways, I think, you know, the, the juxtaposition or the comparison of the fact that in COVID they&#39;re completely locked down and isolated to now we&#39;re actually offering some semblance of community and connection. </p>

<p>Nick Clason (22:13):<br>
Um, obviously didn&#39;t hurt us, right? If you starve them of something, then eventually they&#39;re gonna go, absence makes the heart grow fonder, but that&#39;s what we saw. And so that was something we stumbled upon in COVID cuz we were like, oh dang look at this. And so then we just continued to run that model. And, and to this day our student ministry is still built on that. Um, I, this last, uh, spring, I had 15 small groups. I had one online group. I had four groups that met on campus. I had 10 groups that met in homes. And then of those ten four, no, I&#39;m sorry. Five met on another night of the week. And so I had a Thursday group, I had four Sunday groups and then I had 10 Wednesday groups. And so back to the statistic about student pastors saying the biggest challenge to their student ministry is scheduling and parents not really agreeing with that. </p>

<p>Nick Clason (23:10):<br>
Um, I think the fact that what, what we&#39;ve been able to kind of stumble on as a student ministry is, uh, this, this variety of options as it comes to meeting, we&#39;ve put so much pressure on the meeting, but what, what did Paul say? Right? I mean, I don&#39;t know that he was talking to youth pastors, but he could have been, we says don&#39;t esteem one day better than the other, but that&#39;s how we treat it with scheduling. Like, well for me to preach and for me to do all these things, like I need to get all the students together on a stage and a Wednesday night and get up in front of &#39;em and tell &#39;em about Jesus and like, yeah, that, that is the case in the eighties. But, but now for if you want to communicate as a student pastor, if you wanna communicate as a, as a communicator, you don&#39;t need a stage and a microphone to do that. </p>

<p>Nick Clason (23:57):<br>
In fact, you can run this model. Like we&#39;re talking about where we have decentralized groups that meet in variety of locations all across the city on variety of nights in a, in a variety of locations, in a variety of environments. And if you record something via video, that same message can be disseminated out to all 15, all 25, all it&#39;s an infinitely scalable model. And that&#39;s the other piece too. You don&#39;t need facility. You don&#39;t need more chairs to accommodate more students. What you need is just one more, two more, three more willing host homes. And what I always tell people is now if you have wifi in a couch, you can experience what our church has to offer in student ministry. You no longer have to rely on your schedule to be free. And for your night to, to not have, you know, extracurricular activities and for your parents to drive you from wherever they, they have to drive from to get you to the campus. </p>

<p>Nick Clason (24:56):<br>
And I get it like every context is different. You know, I, like I said, we&#39;re in the suburbs of Chicago, we&#39;re a big church. And so therefore we have a pretty wide reach. So sometimes we&#39;ll reach people from as far as 30, 45, even an hour away on the weekends. Um, and so those people&#39;s kids, um, that want to come back to youth group, they then have to drive 30, 45 an hour back into, you know, where our church is so that they can get to student ministry and to, to experience it. But now they can pick something that&#39;s maybe 30 minutes from the church in a host home that is, uh, geographically located 30 minutes from the campus. And so then that way you can also begin building things around region. You could even begin building things around school because how much more realistic is it for students to be in small group with other kids that are in their school, as opposed to just kids who say that they go to the same church and they see each other once a week. </p>

<p>Nick Clason (25:58):<br>
And so you&#39;re like, wow, wow. Do you, when do you ever stand in front of the students? When do you, when do you ever get to know them? And that is, that has been the tough thing. Um, you&#39;ve probably heard me say it, but my first day was the first day of COVID. So my first day was the, the initial and original production of our show and our show, what it did was it just, it operated as the anchor, the springboard for all of our small groups. It shifted from something that we did in COVID as a, um, youth, youth ministry program replacement to then more, a, um, discussion starter for small groups. And so it&#39;s, it&#39;s gone on this gigantic evolution now over the last two plus years, but what we&#39;re realizing the win is the win is what happens in the rooms. The win is what&#39;s happening between the students, between them and their leaders. </p>

<p>Nick Clason (26:47):<br>
And really what we&#39;re just aiming to provide is good, consistent Bible teaching. Um, and we&#39;re doing that primarily and mostly through video, we are sitting down, we&#39;re recording ourselves, teaching we&#39;re recording ourselves, um, you know, presenting, uh, thought from the Bible and then the groups have what they need to, uh, to, to discuss it. And so what I wanna actually do real fast, I just wanna pull up, um, like, Hey, here&#39;s what we&#39;re doing this, uh, this fall. And so now two and a half years later, our most recent iteration of small groups, um, and, and what we&#39;re doing in each of the rooms with each of the themes. And so, um, what we do is we do like a campus night launch. Um, and then after that they have 10 weeks of small groups and that&#39;s where this, I think the biggest piece in this is the, uh, ability to vary up the, the, the days and the weeks and the nights of meeting. </p>

<p>Nick Clason (27:53):<br>
And so I, uh, at my campus, I&#39;m able to offer Sunday night meetings, Wednesday night meetings, Thursday night meetings. And that&#39;s really, I think like the, where the rubber meets the road on, on everything that makes it really helpful and beneficial. So, um, in addition to like providing teaching, we try to provide like a theme or some sort of activity for every group to do. And so this is where hybrid can really, really come into play. So the first night of small group, we&#39;re just doing sweet or sour and what our like video segment is gonna be is we&#39;re just gonna say, Hey, listen, like one great practice to do is you&#39;re getting to know each other. And as you&#39;re getting to get in the rhythm of small group messages, talk about the sweetest part of your week and the most sour part of your week. </p>

<p>Nick Clason (28:38):<br>
And maybe to start that week, we&#39;re gonna just talk about, Hey, this was the sweetest part of my summer, and this was the most sour part of my summer. Um, then the week after that, we&#39;re gonna play a little game called yay or nay. And our thought behind that is we&#39;re going to do, um, like eight or 10 things that we just say like, Hey, um, cookies. And then let the, the students hold up a little paddle that says, yay, like a green sign or flip it over to a red sign that says, nay. And then we&#39;re gonna say you have 30 seconds to decide answer, and then defend your answer. And so we&#39;re hoping it kind of creates a little bit of banter between them and the students. And what we&#39;ll do is we&#39;ll just have like a 32nd timer. And then when that&#39;s over a little ding and they&#39;ll move on the next one. </p>

<p>Nick Clason (29:21):<br>
And so it goes from cookies to pineapple and pizza, yay, or nay boom, 30 seconds. And then a little countdown video thing. Week three is gonna be board game nights, pretty self explanatory, bring a board game, play it together. Week number four is gonna be a service project. And what we&#39;re actually doing is we are, um, doing operation Christmas child. So we are gonna give all of our groups like 10 shoe boxes, and we&#39;re gonna challenge them to fill 10. And we&#39;re gonna do a competition to see who can fill the most amount of shoe boxes. And so then we&#39;re going to let them literally just physically do a packing party in their small groups, wherever they meet on campus in host homes. And then if they&#39;re online, we&#39;ll figure so up for that. Um, we&#39;re gonna then do, after that, we&#39;re gonna do an escape room and that&#39;s gonna operate as like an invite night. </p>

<p>Nick Clason (30:05):<br>
And so we&#39;re gonna give &#39;em a puzzle, um, and some things and some codes to try and figure out, and we&#39;re gonna let them work on that together and hopefully bring a friend to it. And then we&#39;re gonna use like, uh, our YouTube channel or whatever with just, uh, countdown and maybe some ominous music. And so they have to get this puzzle solved within 45 minutes. And while the clock is going, there&#39;ll be little hints. And, um, voiceover things kind of popped in there by me or one of our other team members to just encourage them as they go the next week is gonna be karaoke night. So we&#39;re just gonna pull together some, some songs and into our YouTube playlist and they can just sing some karaoke together, have fun as a small group the next week is around Halloween time. So that&#39;s gonna be, uh, some Halloween house parties. </p>

<p>Nick Clason (30:50):<br>
We&#39;re gonna give them, uh, an option of a couple of things that they can do, but really that&#39;s just, Hey, throw a party, get some candy, you know, do Halloween stuff. Um, then the week after that we&#39;re gonna play, would you rather, it&#39;s gonna feel very much like yay or nay instead of yay or nay like iPhones and pineapple and pizza. Now it&#39;s gonna be like, would you rather it&#39;s like, would you rather, uh, this is my favorite, would you rather question, would you rather eat ice cream flavored poop or poop flavored ice cream? Yeah, let me know, let me know the comments. We wanna know hybrid ministry.xyz or on Twitter at hybrid ministry. Come find us and let us know which of your would you rather it would be, uh, then we&#39;re gonna play fall feud, fall family feud. We&#39;re gonna, uh, send out a, a text. </p>

<p>Nick Clason (31:32):<br>
Some of our students gather some survey data on some fall or like autumn related questions and then get that same data and then let them play based on their answers that they gave. And then finally, the last week of small group is, uh, show and tell donut edition, bring your favorite donut and bring a second one to share with someone else. And that&#39;s just an excuse to have a giant donut party as a celebration of the last week of small groups, then that leads us right up to Thanksgiving in the scope of our calendar. We&#39;ll come back for a couple weeks after Thanksgiving, do a couple Christmas related events and it&#39;ll feel very Christmas party esque, and then we break for Christmas. And so that&#39;s kind of how we use this idea of decentralized, um, host home model, small groups. And that&#39;s how we use technology to create for our students a hybrid experience. </p>

<p>Nick Clason (32:25):<br>
And so I&#39;m still the youth pastor. I still preach and teach, but I do view video. Um, and my talking head or my teaching content experiences get distributed to 15 groups at my campus, probably another 15 groups at our other couple campuses. And so that helps, that helps me be in 30 something places at any given time throughout the week. And so that&#39;s, that&#39;s one of the ways that we&#39;re utilizing and using hybrid ministry and hopefully doing something that is gen Z centric and gen Z forward thinking because the game back to the whole thing, they don&#39;t know, they don&#39;t care how much we know until they know how much we care. And that&#39;s what we&#39;re attempting to do is we&#39;re attempting to give them a safe place, the lead small principle, and it comes all the way back from Jesus of Nazareth who ultimately said to us, Hey, this is the great commission. </p>

<p>Nick Clason (33:27):<br>
Go make disciples of all nations, teaching them everything. I&#39;ve commanded. You baptizing them name the father, son, holy spirit. And he promises us as presence. I&#39;ll be with you even always to the very end of the age. That&#39;s what the church is built on church. Isn&#39;t built on a show church isn&#39;t built on a Sunday morning experience. Church is built on the people of God coming together, Hebrews 10, 24 and 25, continuing to, to meet together, to encourage one another, to spur one another on, do not give up meeting together. The writer of Hebrew says that is the, that&#39;s the core, the core tenant of the church. And for a lot of years, the only way to do that was a once a week gathering on Sundays in between farming. But we don&#39;t live in that, that agricultural world anymore. We&#39;re in a digital age. And so our students they&#39;re digital. </p>

<p>Nick Clason (34:22):<br>
They, they, they think digital first. And so before, you know, it generation Z is gonna make up the majority of the attenders in your church, but you&#39;re already probably feeling some of the effects of it. And if you&#39;re not a youth pastor, like I am, it may not feel as, as imminent. Um, but they are on their way and they are on the horizon. And I know for me, they are the primary students that I am tasked with reaching right now. And so I don&#39;t have a choice if you&#39;re a pastor of older adults and millennials and gen Xers, then you may feel like this is a little further off for you and you might be right. Um, but the reality is that the oldest generation Z, they are starting to graduate from college and they&#39;re looking to enter the church. And they&#39;re saying some of these same things, probably around the same percentage that they prefer small gatherings over big parties. </p>

<p>Nick Clason (35:20):<br>
So how can you use hybrid versions of ministry to reach these people and to even disciple them and even reinforce and galvanize the community around them? Well, that&#39;s it guys, that&#39;s it for the solo pod, uh, make sure you reach out to Matt, let him know that you are happy for him, that you&#39;re excited for him that he&#39;s gonna have a baby. Um, I&#39;m gonna text him right now and figure out if they had the baby or not. They were in the hospital last night, so we&#39;ll have to see, but anyway, Hey, check us out. Online hybrid ministry dot X, Y, Z, we&#39;re on Twitter at hybrid ministry. If you find this helpful a rating or a review would be incredibly generous and incredibly helpful to us, it helps us rank higher in the podcast standings. And we have show notes. I don&#39;t know if you know this, but you can go to our, uh, hybrid ministry.xyz website. And we do an offer you a full transcript of everything that we say. And then anything that we talk about, uh, we will link to that in our show notes. So you can have access to some of those downloads for free, just go grab &#39;em. Um, but give us a shout. Give us a rating. Give us a review. Love to get to know you guys a little bit more. Appreciate you being a part of this journey with us. And until next time, we&#39;ll see you.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, a solo podcast, Nick discusses his finding and research he has seen on Generation Z. These are the current students in your youth ministry and the soon to be regular attenders in your church as they grow older and older. The way they interact and the ways they think are going to be shaping and forming your church before you know it. So what do they want? And what are they looking for? And how does Hybrid help them in their growth and knowledge of Jesus?</p>

<p><strong>TIMECODES</strong><br>
00:00-1:37 Who is Gen Z?<br>
1:37-6:07 Gen Z prefers small groups more than large gatherings<br>
6:07-10:25 Industrial vs. Digital Thinking<br>
10:25-16:24 Busyness is not the problem<br>
16:24-27:14 How to make a ministry model of small groups<br>
27:14-32:25 How to set up a small group for the ultimate win<br>
32:25-37:00 Conclusion and Outro</p>

<p><strong>TRANSCRIPT</strong><br>
Nick Clason (00:02):<br>
Well, hello there everybody. Welcome to episode five of a hybrid ministry podcast, solo pod today. Um, my cohost Matt is, uh, having a baby at the time of this recording. So next time we talk to him, he&#39;s gonna, he&#39;s gonna be a dad for the first time. So that&#39;s exciting. And, uh, we were scheduled to record. He&#39;s having a baby. I was like, yo dude, don&#39;t, don&#39;t worry about, don&#39;t worry about this. Don&#39;t worry about podcasting. We&#39;ll get to, we&#39;ll get to another day. And so sure enough, that&#39;s where we are. And so I am, uh, doing this on my own today. Uh, excited to have a quick conversation with you. Uh, but because it was just me had to do a little bit of deviation. So in this episode, we&#39;re gonna talk about generation Z a little bit more. I&#39;ve told you in the past that I am a youth pastor and, uh, just something that I&#39;ve been thinking about and noticing now for quite some time. </p>

<p>Nick Clason (01:02):<br>
Uh, but this generation, I mean, they are just so different than the generations that have come before us. Uh, even as a millennial myself, I notice so much, uh, variance in who generation Z is what, uh, where some pain points are for, for us as student pastors. Um, and maybe just some opportunities of ways that we can use hybrid ministry to be reaching gen Z. You&#39;ve heard Matt and I talk about some of the stats from Barna, um, that gen Z prefers it looks for a hybrid model. And so I kinda wanna dig into a little bit more. Um, so there&#39;s a, there&#39;s a statistic that came to, to me, uh, from, uh, crossroads in Cincinnati. I was at a conference in crossroads, did a study, um, of post COVID generation, Z teenagers under the age of 18. So a lot of the generation Z data that you see is gonna be gen Z students over the age of 18 due to liability reasons and the legality of, you know, pulling data from, uh, from people who have to be old enough. </p>

<p>Nick Clason (02:16):<br>
And so what they were able to do is they have a data team. So they&#39;re able to find a way to, uh, talk to their teenagers and their parents get permission from them. Um, and so all these students have been through COVID, uh, it&#39;s the most recent up to date info info that you can find on them and they&#39;re teenagers. So they&#39;re the, the students that are actually in your church, your student ministry, or not yours, but theirs. Um, and, and it probably matches, you know, they&#39;re in the Midwest. And so you may have some different, um, insight Intel, but here&#39;s the fact of the matter. Um, it, honestly, this information shocked me, not in the fact of like, when I heard it, I was like, wow, that doesn&#39;t track, but more like, oh my gosh, yes, this is exactly what I&#39;ve been thinking, what I&#39;ve been feeling. </p>

<p>Nick Clason (03:03):<br>
So here&#39;s the statistic 68% say that they prefer small gatherings over big parties. Uh, if you dig into that, even just a little bit more, uh, 65% of their attendees said that, and 76% of students that were not attending their church or not coming regularly said that they prefer that. So if you&#39;re a student ministry that wants to reach students, which odds are, you are that&#39;s most, uh, churches, most student ministries, even those that are not there have been overwhelming majority priority on, um, coming to things that are small gatherings over large parties. And I&#39;m, I&#39;m not a hundred percent sure why we would say that. Um, but I have have a feeling, um, that this generation, um, is ex well, I mean, I don&#39;t have a feeling. This is empirical. This is evidence. This generation was experiencing some of the highest rates of anxiety that we&#39;ve ever seen before in the history of the world. </p>

<p>Nick Clason (04:11):<br>
Um, pre C I heard a statistic that the average teenager was experiencing mental health and anxiety related issues at a higher clip than that of a mental health, um, admitted institutionalized patient from the 1950s. This is pre COVID. This is before the world got locked down. And this is before you were told that if you go near your grandmother, you might kill her. And so that is just an absolutely obviously absolutely terrifying proposition. Uh, so much has changed so much of the world has shifted. And so I think that, you know, I don&#39;t know that it&#39;s like large parties are a fear factor because of COVID. But I think that just the gosh, the overwhelming, like posture and position of needing to isolate, needing to be alone, I, I have just sensed a gigantic difference from them. Um, kind of coming out of that. And I know a lot of people older, the me, like, you know, gen Z teenagers of what they need, man, they need to interact with each other and relate better. </p>

<p>Nick Clason (05:20):<br>
And like, yeah, all those things are true for sure. Um, but I think what we need to just remember as, as pastors, as church leaders, is that the next wave of people, um, they want to gather together they want community, but it looks different than it did before. When I was growing up as a millennial youth group was like, just cliche, right? Like, Hey, let&#39;s get as many kids here as we can. Whoever brings the most friends, gets an Xbox. And if you guys get 200 friends here, I will swallow a goldfish like that was youth ministry. And I mean, gosh, I&#39;ve used some of those tactics myself. I shaved my head one time cuz we had a certain number of kids that came. That&#39;s a very industrial way of thinking. Matt&#39;s mentioned that before. And the industrial way of thinking is just this whole kinda like assembly line idea. </p>

<p>Nick Clason (06:19):<br>
How many can we get here? How, how much performance, how much quality can we get the digital generation, which is gen Z and those that are coming behind. Most of us, uh, they are valuing access engagement and ultimately community. They wanna know that they are a real person, that they&#39;re an individual that they&#39;re not just another number. And so, gosh, I know it sounds so cliche. We&#39;ve all heard it before. We&#39;ve even probably said it, but students won&#39;t care how much we know until they know how much we care. And while this is the, the fact of the matter with our gen Z students, this is also what we&#39;re seeing with our church attenders and church members. And so we need to find a way to create community and put a priority on individualism, on small groups, with these statistics, with these facts coming at us and you know, like maybe gathering everyone together in a gigantic room where you swallow a goldfish for entertainment. </p>

<p>Nick Clason (07:23):<br>
Value is not the win anymore because here&#39;s the thing. If we gather everyone in a room and you swallow a goldfish, <laugh> uh, like how many of those 200 students in that room&#39;s story, did you really get to know like, did you really dive in and learn who they are and what&#39;s bothering them and the issues that they&#39;re facing and the questions that they&#39;re asking, because ultimately when we look at the model and method of Jesus, he spent tons of time, like sure, Jesus spoke to 5,000 and he broke the bread. But then he, he spent the majority of the time that we see him throughout the gospels, he spent the majority of that time individually with his disciples. And then he spent even more of it with his 12. And then he invested heavily in the three. And then in John who wrote the gospel of John, he described himself as the disciple that he loved the most. </p>

<p>Nick Clason (08:30):<br>
And so Jesus even did that where he spent more and more time individually with his people that he&#39;s trying. So those disciples, Peter, James, John, those that were closest to him, they knew how much Jesus cared and they were a part of something with him. And then when they belonged with Jesus, it became much easier for them to turn the corner on belief. I mean, what if, what if the model that Jesus laid out is what the church should be trying to accomplish? Because that&#39;s ultimately what happened. Jesus gives the great commission right before the Ascension up to heaven and he says, Hey, do, as I&#39;ve done walk, as I&#39;ve walked, take what I&#39;ve done and re uh, apply it to the world around you. What if this model that Jesus laid out thousands of years ago is what gen Z is really looking for. </p>

<p>Nick Clason (09:32):<br>
What if, what the church has become with the lights and the bells and the whistles and the haze and the what if they&#39;re not for that? Like, I I&#39;ve heard, uh, I&#39;ve heard younger people in my church talk about the amount of money that we spend on production value, all in an aim and an effort to get people in the room. And then, and then they say, okay, yeah, that&#39;s great. But what are we doing to care for the, the poor people down the street in, in downtown Chicago? And, and what if like all the amount of pressure that we put on ourselves as churches to try and get everyone in the building? What if, what if that is not really what they&#39;re looking for? Cause I know it sounds cliche, right? But they don&#39;t care how much we know until they know how much we care. </p>

<p>Nick Clason (10:20):<br>
And they&#39;re looking for smaller gatherings. Uh, there&#39;s a study that Barna did several years ago. Um, and it was well, yeah, several years ago. So 2016, uh, and, and there was a statistic, um, that said 74% of student youth pastors say that teen busyness is the main obstacle to their ministry. And I think the reason being is as he I&#39;ll just tell you, anecdotally, as a youth pastor, I, I would feel that in the, the lane or in the sense of like, okay, so, Hey, we have ones in that youth group, you should be here. And then, uh, Susie can&#39;t come because Susie has play practice. And max can&#39;t come cuz max just made, uh, the football team. And so Susie and max are missing and they&#39;re some of you, my core students. And I wish they were there, but they can&#39;t be there because they have stuff going on. </p>

<p>Nick Clason (11:17):<br>
Their schedules are an obstacle to me and my ministry. And so, uh, I think most, most of us in ministry, most youth pastors would say that. I mean, I don&#39;t know if you&#39;ve ever been on like the D YM Facebook group or youth pastors only Facebook group and like seen some of those questions. But gosh, those are some of the, those are some of the main points of conversation. All right. So my, my biggest obstacle in my ministry is student business, 74, almost almost three quarters of youth pastors in America that were surveyed said that. Now check this out. This is the thing that&#39;s so fascinating to me because I think we&#39;ve been, we&#39;ve been banging that drum for years. We&#39;ve been saying, we&#39;re you guys are too busy. You gotta back it down. You gotta come to the thing. You gotta come to our, our event, right? </p>

<p>Nick Clason (12:05):<br>
And this is gen Z. These are these students and they wanna do stuff. They wanna do extracurricular activities. Uh, with that same notion, I wish your teen wasn&#39;t so busy with that posture towards parents, check this out. 31% of parents think that their teenagers actually need more to do as opposed to less to do all of us would say back your schedules down, find more margin, find more white space and check this only 11%, 11% of parents think that their child is way too busy and way too overscheduled. So the problem that we as youth pastors feel or face is not the same problem that parents are feeling or facing as they&#39;re leading their children. And so what I am proposing, what I am thinking, perhaps student ministry, ministry to gen Z, uh, millennials can look like more in the future is they, you can put less pressure on the one, uh, once a week, individual gathering and instead pour all of your gas, all of your effort on to more relationally charged intimate community based settings, where, you know, the individual, I mean, guys, this is tried and true stuff, right? </p>

<p>Nick Clason (13:21):<br>
Like I, I train and talk to my small group leaders, uh, at nauseam about the importance of knowing their students and knowing them well. And the reality is if one of my small group leaders has 35 students on a roster, they&#39;re not doing that. They&#39;re not knowing those students individually and they&#39;re not knowing them well, but they have a lot of kids on their roster. And as people who&#39;ve been trained in an industrial way and an industrial line of thinking that, uh, communicates a fair level of success, well, you have 35 kids. Oh my word. That&#39;s a lot of people in a small group. Yeah. But how many of those 35 do you know? Well, and do you know, intimately, you know, orange wrote the book a couple years ago called lead small and it&#39;s, it&#39;s one of the most profound books because I think it&#39;s one of the things that all of all youth pastors in America would want to articulate. </p>

<p>Nick Clason (14:19):<br>
And it&#39;s so simple, but it&#39;s so clear and it&#39;s so good. And so I actually use the book lead small as a small group leader&#39;s, uh, job description essentially. And so the five principles on it and listen, I&#39;m gonna try and pull this off the top of my head. So if I do it, gimme, gimme kudos, but it&#39;s to be present it&#39;s to show up, show up, randomly show up predictably, um, and show up like outside of the program time. Uh, so it&#39;s it show up or be present it&#39;s, uh, create a safe place. It&#39;s partnered with parents. It&#39;s moved them out. That&#39;s four out of five guys. That&#39;s pretty dang good. Um, I can&#39;t remember the fifth one, and those of you listening on the other and you&#39;re screaming at me right now, but listen, this is hard when you don&#39;t have a cohost, you don&#39;t have your brain, doesn&#39;t have room to breathe. </p>

<p>Nick Clason (15:05):<br>
So Colin, Cal, I don&#39;t know how you do it every week, but congratulations, you are an absolute magician cuz just talking into a microphone by yourself for hours. That is hard. Now my point in saying all that as, uh, lead small is that it&#39;s, it&#39;s really quite simple because if you look at it, it goes back to what Jesus did. And so church has looked, um, much more produced and much more glamorized. And I think a lot of that was a product of the industrial age. How can we Polish this and bring a level of quality that is going to produce the highest amount of attenders? That&#39;s been our goal. How do we get the most amount of people here in this room? And that&#39;s not, that&#39;s not been a bad thing. I don&#39;t think, but I think it&#39;s giving us a lot of quantitative data and not a lot of qualitative data. </p>

<p>Nick Clason (15:56):<br>
We know a lot of people are here, but, but what are their stories? Well, yeah, you gotta get in a small group. Exactly. That&#39;s what we&#39;re saying. And that&#39;s what gen Z&#39;s saying. They say we don&#39;t care about the big thing. The big show, like you can&#39;t outer entertain us. We have TikTok on our phone. There are people swallowing, goldfish all day long on there. What we want is real, what we want is authentic. And so, you know, just one of the things that we&#39;ve done is, uh, we have actually pulled away in our student ministry and, and decentralized. Um, and what I mean by that is, yeah, we gather together every once in a while, but really the, the win is what happens in the small group type setting. And so just for a little bit of backdrop, a little bit of context in our setting, um, we only meet with our students one time a week. </p>

<p>Nick Clason (16:46):<br>
Uh, there is weekend services and weekend programming, but there&#39;s nothing for students with that. So we encourage them to go to go to service with their parents and we encourage them to serve, um, in one of the services. And so then therefore, uh, when we meet we&#39;re meeting at an off peak time pre COVID, we were pretty standard. We had Wednesday night for junior high students and Sunday night for high school students. And I think we squarely fell in the demographic of 74% of youth pastors saying they students are way too. Overscheduled way too busy. That&#39;s the problem. That&#39;s why I can&#39;t get anybody here. COVID came around and absolutely, you know, shut us down. We were in Chicago, we just opened up yesterday essentially. And so that&#39;s kind of a joke, but not really also. And so anyway, uh, 20, 20 summer we had been doing, um, a show like a YouTube show completely online and it was great and it was really fun, but the problem was, um, we were, we were talking strategy around our show and uh, I remember one of the, one of the youth pastors on our staff said, uh, she said, you know, the only place in the world right now. </p>

<p>Nick Clason (18:00):<br>
So think this is like summer 20, 20. She said the only place in the world right now that students can&#39;t get in person is church. And so we did right there, a 180 pivot and instead of strategizing around how to make our show more, whatever, attractional more, whatever we, we said, how do we get students in an in-person moment? Now, keep in mind, this is 20, 20 summer. I&#39;ve said all this a million times. I know, but I&#39;m just trying to give you the context of it. Because at that point in time, our church multi-site megachurch in Chicagoland area. Sure. We were in the south suburb, so sure. We&#39;re about an hour away from the city, all the PR all the, um, I dunno, social media that would come along with us, not like not meeting or meeting, like there&#39;s gonna be a lot of negativity if we did. </p>

<p>Nick Clason (18:51):<br>
And so we were still kind of in that world. And so our, our main church, like big church adult church, like they were still not meeting weekly. And so we created, uh, host home based small groups at that time, the state of Illinois was in, I believe it was called phase three of reopening or something like that, three or four. And, um, they, we were the guideline quote unquote was, uh, cuz you know, everything was very quote unquote, but anyway, the guideline was 50 people or less in a gathering, but there was very real chance that we were about to slide back into the, the other phase. So we were in phase three down to phase two or whatever that was, it might have been phase four down to phase three. Doesn&#39;t really matter because none of it makes sense and hopefully we never talk about it again. </p>

<p>Nick Clason (19:39):<br>
But um, the, the more strict phase was 10, 10 students or more not students, sorry, people. This is for the state of Illinois. So we&#39;re like if we build small groups, um, and roster get rosters up to about 15 cap, it there knowing that typically 50 to 75% of students, uh, attend weekly. So, you know, if you have 15 on a roster, you&#39;re probably seeing seven to, to nine of them every week. And so then therefore we are within the window. Even if we get shut down even further, we can still continue to do this. And so we rolled out, um, a handful, like a bunch of digital groups that met on zoom. And then we also rolled out a ton of host homes. A and what we saw was our pre COVID attendance against enrollment jumped from like 32%. So again, this, that model was Wednesday night come, I&#39;m gonna swallow a goldfish. </p>

<p>Nick Clason (20:40):<br>
And then after that, you&#39;re gonna get in your small group with your leaders who love you and care about you. And every time a new student shows up a new kid gets dumped onto their roster. And so by the time that the school year comes to an end, that small group, leader&#39;s holding a roster of 35 students. And if I were to grab that roster and I say, Hey, who is that kid? And point to a name? There&#39;s a chance that they may have no idea cuz that kid may have come a week, that they weren&#39;t there and then they never came back. And so they&#39;ve never actually met this kid, but this kid&#39;s sitting on their roster. And as far as like pipelines go and as far as like, uh, pastoral care goes, our strategy built around that is that the small group leader cares for that student. </p>

<p>Nick Clason (21:18):<br>
But the reality is like that small group leader doesn&#39;t even know that student&#39;s name. And so that was that 32% of attendance. Sure. There may be 35 kids, but the average attendance against the enrollment of the overall small group was 32% pre COVID. We saw that attendance jump right out of the gate after COVID from 32% up to like 76%. And so what we saw was we saw this statistic bear itself out where gen Z&#39;s saying, this is what I want. Like I wanna be somewhere where I&#39;m known and even in the face of COVID, I mean, dude, we were doing like full mask. Like you have to wear one, we were enforcing it. Like it was not an optimal way to gather together, but, but students were flocking. And in a lot of ways, I think, you know, the, the juxtaposition or the comparison of the fact that in COVID they&#39;re completely locked down and isolated to now we&#39;re actually offering some semblance of community and connection. </p>

<p>Nick Clason (22:13):<br>
Um, obviously didn&#39;t hurt us, right? If you starve them of something, then eventually they&#39;re gonna go, absence makes the heart grow fonder, but that&#39;s what we saw. And so that was something we stumbled upon in COVID cuz we were like, oh dang look at this. And so then we just continued to run that model. And, and to this day our student ministry is still built on that. Um, I, this last, uh, spring, I had 15 small groups. I had one online group. I had four groups that met on campus. I had 10 groups that met in homes. And then of those ten four, no, I&#39;m sorry. Five met on another night of the week. And so I had a Thursday group, I had four Sunday groups and then I had 10 Wednesday groups. And so back to the statistic about student pastors saying the biggest challenge to their student ministry is scheduling and parents not really agreeing with that. </p>

<p>Nick Clason (23:10):<br>
Um, I think the fact that what, what we&#39;ve been able to kind of stumble on as a student ministry is, uh, this, this variety of options as it comes to meeting, we&#39;ve put so much pressure on the meeting, but what, what did Paul say? Right? I mean, I don&#39;t know that he was talking to youth pastors, but he could have been, we says don&#39;t esteem one day better than the other, but that&#39;s how we treat it with scheduling. Like, well for me to preach and for me to do all these things, like I need to get all the students together on a stage and a Wednesday night and get up in front of &#39;em and tell &#39;em about Jesus and like, yeah, that, that is the case in the eighties. But, but now for if you want to communicate as a student pastor, if you wanna communicate as a, as a communicator, you don&#39;t need a stage and a microphone to do that. </p>

<p>Nick Clason (23:57):<br>
In fact, you can run this model. Like we&#39;re talking about where we have decentralized groups that meet in variety of locations all across the city on variety of nights in a, in a variety of locations, in a variety of environments. And if you record something via video, that same message can be disseminated out to all 15, all 25, all it&#39;s an infinitely scalable model. And that&#39;s the other piece too. You don&#39;t need facility. You don&#39;t need more chairs to accommodate more students. What you need is just one more, two more, three more willing host homes. And what I always tell people is now if you have wifi in a couch, you can experience what our church has to offer in student ministry. You no longer have to rely on your schedule to be free. And for your night to, to not have, you know, extracurricular activities and for your parents to drive you from wherever they, they have to drive from to get you to the campus. </p>

<p>Nick Clason (24:56):<br>
And I get it like every context is different. You know, I, like I said, we&#39;re in the suburbs of Chicago, we&#39;re a big church. And so therefore we have a pretty wide reach. So sometimes we&#39;ll reach people from as far as 30, 45, even an hour away on the weekends. Um, and so those people&#39;s kids, um, that want to come back to youth group, they then have to drive 30, 45 an hour back into, you know, where our church is so that they can get to student ministry and to, to experience it. But now they can pick something that&#39;s maybe 30 minutes from the church in a host home that is, uh, geographically located 30 minutes from the campus. And so then that way you can also begin building things around region. You could even begin building things around school because how much more realistic is it for students to be in small group with other kids that are in their school, as opposed to just kids who say that they go to the same church and they see each other once a week. </p>

<p>Nick Clason (25:58):<br>
And so you&#39;re like, wow, wow. Do you, when do you ever stand in front of the students? When do you, when do you ever get to know them? And that is, that has been the tough thing. Um, you&#39;ve probably heard me say it, but my first day was the first day of COVID. So my first day was the, the initial and original production of our show and our show, what it did was it just, it operated as the anchor, the springboard for all of our small groups. It shifted from something that we did in COVID as a, um, youth, youth ministry program replacement to then more, a, um, discussion starter for small groups. And so it&#39;s, it&#39;s gone on this gigantic evolution now over the last two plus years, but what we&#39;re realizing the win is the win is what happens in the rooms. The win is what&#39;s happening between the students, between them and their leaders. </p>

<p>Nick Clason (26:47):<br>
And really what we&#39;re just aiming to provide is good, consistent Bible teaching. Um, and we&#39;re doing that primarily and mostly through video, we are sitting down, we&#39;re recording ourselves, teaching we&#39;re recording ourselves, um, you know, presenting, uh, thought from the Bible and then the groups have what they need to, uh, to, to discuss it. And so what I wanna actually do real fast, I just wanna pull up, um, like, Hey, here&#39;s what we&#39;re doing this, uh, this fall. And so now two and a half years later, our most recent iteration of small groups, um, and, and what we&#39;re doing in each of the rooms with each of the themes. And so, um, what we do is we do like a campus night launch. Um, and then after that they have 10 weeks of small groups and that&#39;s where this, I think the biggest piece in this is the, uh, ability to vary up the, the, the days and the weeks and the nights of meeting. </p>

<p>Nick Clason (27:53):<br>
And so I, uh, at my campus, I&#39;m able to offer Sunday night meetings, Wednesday night meetings, Thursday night meetings. And that&#39;s really, I think like the, where the rubber meets the road on, on everything that makes it really helpful and beneficial. So, um, in addition to like providing teaching, we try to provide like a theme or some sort of activity for every group to do. And so this is where hybrid can really, really come into play. So the first night of small group, we&#39;re just doing sweet or sour and what our like video segment is gonna be is we&#39;re just gonna say, Hey, listen, like one great practice to do is you&#39;re getting to know each other. And as you&#39;re getting to get in the rhythm of small group messages, talk about the sweetest part of your week and the most sour part of your week. </p>

<p>Nick Clason (28:38):<br>
And maybe to start that week, we&#39;re gonna just talk about, Hey, this was the sweetest part of my summer, and this was the most sour part of my summer. Um, then the week after that, we&#39;re gonna play a little game called yay or nay. And our thought behind that is we&#39;re going to do, um, like eight or 10 things that we just say like, Hey, um, cookies. And then let the, the students hold up a little paddle that says, yay, like a green sign or flip it over to a red sign that says, nay. And then we&#39;re gonna say you have 30 seconds to decide answer, and then defend your answer. And so we&#39;re hoping it kind of creates a little bit of banter between them and the students. And what we&#39;ll do is we&#39;ll just have like a 32nd timer. And then when that&#39;s over a little ding and they&#39;ll move on the next one. </p>

<p>Nick Clason (29:21):<br>
And so it goes from cookies to pineapple and pizza, yay, or nay boom, 30 seconds. And then a little countdown video thing. Week three is gonna be board game nights, pretty self explanatory, bring a board game, play it together. Week number four is gonna be a service project. And what we&#39;re actually doing is we are, um, doing operation Christmas child. So we are gonna give all of our groups like 10 shoe boxes, and we&#39;re gonna challenge them to fill 10. And we&#39;re gonna do a competition to see who can fill the most amount of shoe boxes. And so then we&#39;re going to let them literally just physically do a packing party in their small groups, wherever they meet on campus in host homes. And then if they&#39;re online, we&#39;ll figure so up for that. Um, we&#39;re gonna then do, after that, we&#39;re gonna do an escape room and that&#39;s gonna operate as like an invite night. </p>

<p>Nick Clason (30:05):<br>
And so we&#39;re gonna give &#39;em a puzzle, um, and some things and some codes to try and figure out, and we&#39;re gonna let them work on that together and hopefully bring a friend to it. And then we&#39;re gonna use like, uh, our YouTube channel or whatever with just, uh, countdown and maybe some ominous music. And so they have to get this puzzle solved within 45 minutes. And while the clock is going, there&#39;ll be little hints. And, um, voiceover things kind of popped in there by me or one of our other team members to just encourage them as they go the next week is gonna be karaoke night. So we&#39;re just gonna pull together some, some songs and into our YouTube playlist and they can just sing some karaoke together, have fun as a small group the next week is around Halloween time. So that&#39;s gonna be, uh, some Halloween house parties. </p>

<p>Nick Clason (30:50):<br>
We&#39;re gonna give them, uh, an option of a couple of things that they can do, but really that&#39;s just, Hey, throw a party, get some candy, you know, do Halloween stuff. Um, then the week after that we&#39;re gonna play, would you rather, it&#39;s gonna feel very much like yay or nay instead of yay or nay like iPhones and pineapple and pizza. Now it&#39;s gonna be like, would you rather it&#39;s like, would you rather, uh, this is my favorite, would you rather question, would you rather eat ice cream flavored poop or poop flavored ice cream? Yeah, let me know, let me know the comments. We wanna know hybrid ministry.xyz or on Twitter at hybrid ministry. Come find us and let us know which of your would you rather it would be, uh, then we&#39;re gonna play fall feud, fall family feud. We&#39;re gonna, uh, send out a, a text. </p>

<p>Nick Clason (31:32):<br>
Some of our students gather some survey data on some fall or like autumn related questions and then get that same data and then let them play based on their answers that they gave. And then finally, the last week of small group is, uh, show and tell donut edition, bring your favorite donut and bring a second one to share with someone else. And that&#39;s just an excuse to have a giant donut party as a celebration of the last week of small groups, then that leads us right up to Thanksgiving in the scope of our calendar. We&#39;ll come back for a couple weeks after Thanksgiving, do a couple Christmas related events and it&#39;ll feel very Christmas party esque, and then we break for Christmas. And so that&#39;s kind of how we use this idea of decentralized, um, host home model, small groups. And that&#39;s how we use technology to create for our students a hybrid experience. </p>

<p>Nick Clason (32:25):<br>
And so I&#39;m still the youth pastor. I still preach and teach, but I do view video. Um, and my talking head or my teaching content experiences get distributed to 15 groups at my campus, probably another 15 groups at our other couple campuses. And so that helps, that helps me be in 30 something places at any given time throughout the week. And so that&#39;s, that&#39;s one of the ways that we&#39;re utilizing and using hybrid ministry and hopefully doing something that is gen Z centric and gen Z forward thinking because the game back to the whole thing, they don&#39;t know, they don&#39;t care how much we know until they know how much we care. And that&#39;s what we&#39;re attempting to do is we&#39;re attempting to give them a safe place, the lead small principle, and it comes all the way back from Jesus of Nazareth who ultimately said to us, Hey, this is the great commission. </p>

<p>Nick Clason (33:27):<br>
Go make disciples of all nations, teaching them everything. I&#39;ve commanded. You baptizing them name the father, son, holy spirit. And he promises us as presence. I&#39;ll be with you even always to the very end of the age. That&#39;s what the church is built on church. Isn&#39;t built on a show church isn&#39;t built on a Sunday morning experience. Church is built on the people of God coming together, Hebrews 10, 24 and 25, continuing to, to meet together, to encourage one another, to spur one another on, do not give up meeting together. The writer of Hebrew says that is the, that&#39;s the core, the core tenant of the church. And for a lot of years, the only way to do that was a once a week gathering on Sundays in between farming. But we don&#39;t live in that, that agricultural world anymore. We&#39;re in a digital age. And so our students they&#39;re digital. </p>

<p>Nick Clason (34:22):<br>
They, they, they think digital first. And so before, you know, it generation Z is gonna make up the majority of the attenders in your church, but you&#39;re already probably feeling some of the effects of it. And if you&#39;re not a youth pastor, like I am, it may not feel as, as imminent. Um, but they are on their way and they are on the horizon. And I know for me, they are the primary students that I am tasked with reaching right now. And so I don&#39;t have a choice if you&#39;re a pastor of older adults and millennials and gen Xers, then you may feel like this is a little further off for you and you might be right. Um, but the reality is that the oldest generation Z, they are starting to graduate from college and they&#39;re looking to enter the church. And they&#39;re saying some of these same things, probably around the same percentage that they prefer small gatherings over big parties. </p>

<p>Nick Clason (35:20):<br>
So how can you use hybrid versions of ministry to reach these people and to even disciple them and even reinforce and galvanize the community around them? Well, that&#39;s it guys, that&#39;s it for the solo pod, uh, make sure you reach out to Matt, let him know that you are happy for him, that you&#39;re excited for him that he&#39;s gonna have a baby. Um, I&#39;m gonna text him right now and figure out if they had the baby or not. They were in the hospital last night, so we&#39;ll have to see, but anyway, Hey, check us out. Online hybrid ministry dot X, Y, Z, we&#39;re on Twitter at hybrid ministry. If you find this helpful a rating or a review would be incredibly generous and incredibly helpful to us, it helps us rank higher in the podcast standings. And we have show notes. I don&#39;t know if you know this, but you can go to our, uh, hybrid ministry.xyz website. And we do an offer you a full transcript of everything that we say. And then anything that we talk about, uh, we will link to that in our show notes. So you can have access to some of those downloads for free, just go grab &#39;em. Um, but give us a shout. Give us a rating. Give us a review. Love to get to know you guys a little bit more. Appreciate you being a part of this journey with us. And until next time, we&#39;ll see you.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 004: Rest and Boundaries</title>
  <link>https://www.hybridministry.xyz/004</link>
  <guid isPermaLink="false">556fd769-b8d8-4e8a-904e-0e422735ef05</guid>
  <pubDate>Thu, 11 Aug 2022 04:00:00 -0500</pubDate>
  <author>Nick Clason</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/556fd769-b8d8-4e8a-904e-0e422735ef05.mp3" length="37891677" type="audio/mpeg"/>
  <itunes:episode>004</itunes:episode>
  <itunes:title>Rest and Boundaries</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Nick Clason</itunes:author>
  <itunes:subtitle>In this episode, Matt and Nick discuss ways to remain personally healthy and maintaining good boundaries with digital, social media, and how to avoid burning out while working in a church or in ministry. Join in on the conversation. Leave one of your best hacks in the comment section below!</itunes:subtitle>
  <itunes:duration>39:21</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/episodes/5/556fd769-b8d8-4e8a-904e-0e422735ef05/cover.jpg?v=1"/>
  <description>In this episode, Matt and Nick discuss ways to remain personally healthy and maintaining good boundaries with digital, social media, and how to avoid burning out while working in a church or in ministry. Join in on the conversation. Leave one of your best hacks in the comment section below!
Follow us on Twitter - http://www.twitter.com/hybridministry
Or check us out online - http://www.hybridministry.xyz
TIMECODES
00:00-1:29 - Intro and Welcome
1:29-6:28 - Rest &amp;amp; Boundaries with Digital Ministry
6:28-11:10 - Hack 1 - Find a Hobby
11:10-18:00 - Hack 2 - Turn your phone to mute
18:00-23:22 - Hack 3 - Avoid Social Media
23:23-28:26 - Hack 4 - Get up Early and Read your Bible
28:26-33:10 - Hack 5 - Take care of yourself physically
33:10-37:21 - Hack 6 - Use all of your vacation
37:21-38:57 - Stat Correction - Take your TikTok Watermark off of all your Instagram Reel posts
38:55-39:12 - Outro
TRANSCRIPT
Nick Clason (00:01):
Well, hello everybody. And welcome to another edition of the hybrid ministry podcast. I am your host, Nick Clason alongside my amazing friend. And co-host Matt Johnson, Matt, how are we doing this morning, 
Matt Johnson (00:18):
Nick? I am doing great. I, uh, woke up with for a nice little run, go the sunrise. It was, uh, just a really refreshing morning, able to pray a little bit. It was a great way to start the day. So, 
Nick Clason (00:31):
So when you run, are you a podcast guy? Are you a music guy or are you a nothing guy so that you can have your, your prayer moments? 
Matt Johnson (00:41):
Oh, good question. Um, so normally I'm a podcast guy, but right now I'm going through an audio book about how to raise great daughters, cuz I'm about to have a daughter and I'm freaking out a little bit  um, but you got 
Nick Clason (00:56):
The first little bit, all they do is poop, man. 
Matt Johnson (00:58):
Yeah. So you know of watching all the newborn videos and stuff, but I think that was why I went for that run, but I usually pause it at some point and just, you know, do some prayer. Um, but I'm not a psychopath like Joe Rogan where I just listen to nothing, my entire run like a crazy person. I don't understand that. 
Nick Clason (01:15):
I didn't know that about him, but yeah, that's psychotic, 
Matt Johnson (01:17):
 he, uh, I remember podcasts forever ago where he was talking about that. He's like, if you're listening to something during you're run, you're not running right. Or something along those lines. And ever since then, I was like, this man is a crazy man. So, 
Nick Clason (01:32):
Well, that's actually a good kind of segueing tool I wanna talk about today. Um, I, this one, this one feels a little bit of like a deviation. I feel like from what our normal kind of topics are, but I wanted talk about rest and boundaries. Um, love it as it pertains to working in a church as it pertains to being the social media person. And so, you know, I thought, I thought we could just kind of have a conversation around the importance of that, um, rest, uh, and how we restore ourselves. Uh, because from my vantage point, if you're listening to this podcast, the odds are you are the social media person at your church, or at least you're interested in it, some degree in fashion and people like that are typically the most technologically savvy in their church. That means that they're, um, young or whatever, for whatever reason you've been pegged that person. 
Nick Clason (02:26):
Uh, and so that means that you are the person on social media maybe personally. So how do you create good boundaries between, um, your work life, which is gonna be about what you're posting and what you're trying to do for your church, uh, digitally in a hybrid sort of way, and then how you personally restore and how you personally, uh, rest and reflect. And so even, you know, you saying you're out on a run and, uh, just using that as a time to kind of pray and process. I'm wondering if that's one of yours, but I'm not gonna give, give anything away. So mm-hmm,  what, like before we dive into like tips and hacks, like what's been your observation or your experience with this sort of thing, as it relates to people working in churches or working in ministry context. 
Matt Johnson (03:09):
Um, the biggest thing I have noticed personally, of people working in the ministry, especially, uh, the church ministry world is burnout is exceptionally high. Um, and I think it has a lot large part to do with, uh, you know, usually people are wearing multiple and multiple of hats. Um, mm-hmm,  for some, probably 90% of people listen, this podcast are, you know, running social media, being a youth pastor and, uh, in charge of some other ministry at their church. So, um, and it's just, cuz we know, um, the margin of like resources at a church is just little thinner when it comes to stuff, cuz you're relying on not revenue streams necessarily. So, um, I think it's easy to get burned out and it's easy to kind of lose focus of what's actually important and not take care of ourselves. And I've also noticed usually people go on a sabbatical way too late mm-hmm  um, usually we go, okay, it's time for you to do a sabbatical. And you know that person's been there 20 years on burnout. They come back from the sabbatical and they still have it fully recovered usually. So, um, yeah, we just gotta figure out how do we get you through those points where you don't have vacation where you're in the middle of everything else going on, especially like Christmas and Easter seasons is a great example. 
Nick Clason (04:33):
Yeah. Yeah. It's , it's the whole sabbatical. Thing's funny. I've been in, in ministry now 11 and a half, almost 12 years. Most churches give sabbatical around year seven, but it's, it's a sabbatical from like your church. So seven years at your church and I've never, I've never made it that long. So yeah. 
Matt Johnson (04:52):
 exactly. 
Nick Clason (04:53):
Don't know what that's they don't know what that feels like. 
Matt Johnson (04:55):
 I know that's more, that's the typical person. So they go from one church, you know, they get pretty to that edge of burnout and they go to the next church, they get refreshed. Cause you get that energy being somewhere new, but then like that mean it's the same workload sometimes more. Um, I've never really been anywhere. That's been a less workload than the last place for a long period of time. So 
Nick Clason (05:17):
Yeah. Yeah. That's interesting. And, and in my case almost most, most jobs I've taken, I've not had any sort of like weaker whatever in between. Like I remember, uh, couple, a couple of job transitions ago. My last week, um, at one church was running, executing everything for summer camp. We like did our own summer camp. So like I was teaching, speaking, all those things, um, drove home, packed my office. And then that was like on Saturday morning, the next day I went to my new church and then that Monday morning I boarded the bus to go to their summer camp. So it was like two back to back weeks of summer camp. And so it wasn't, it wasn't, you know, from one job with a nice little break and a nice little pause, it was literally like  boom done. Here we go onto the next one. 
Nick Clason (06:01):
And so, yep. And I think that some of that mean like there's just a cultural expectation about, um, work and hustle and all those types of things and, and you know, we can get into like, uh, generations and the different, the different approaches to work and attitudes toward work and all those types of things. And I, there's definitely a difference. Um, and we don't wanna be lazy, you know, but we also wanna be smart, you know, with what we're doing in our workloads and stuff like that. So, uh, I had each of us kind of come up with three tips or tricks, uh, as it pertains to, um, rest boundaries. And so Matt, do you wanna go first and share your first tip, your first trick, your first hack, um, on having good rhythms of rest? 
Matt Johnson (06:44):
Yeah, absolutely. Um, my first tip hack, um, is really find that hobby that, um, helps you escape. Um, like that is your hobby that you can, um, when you get home or on the weekend that you can go do that is nothing to do with work.  like it can't have anything to do with work. And I have two, uh, one is fly fishing and I love fly fishing, especially, um, what the aspect is. I can go to the middle of nowhere and I have no cell service . And 
Nick Clason (07:22):
How often are you fly fishing in Chicago? 
Matt Johnson (07:24):
Uh, not a lot here, but when I was in Colorado, I was going about every other weekend and my stepdad dad, and I would go up to the mountains, find some river and I'd have go to canyons and I'd have no cell service. So even if the of the world went on fire, I'd have no idea. Um, which was awesome because like I could really unplug. And then the second thing for me personally is, uh, gaming video games. Um, you need, and that's, uh, you know, I worked in the game industry as an intern for a long time and um, they've always been a huge part of my life. So, uh, I, uh, able to escape different worlds, um, and really just like live out whatever I'm doing, but that's actually become a time where I bond with all my friends from like high school and stuff. So those are two great hobbies, both, uh, very different one. I literally unplug from the world and the other one you're virtually unplugging. So both, uh, the work good for me mentally. 
Nick Clason (08:26):
Yeah. So like, okay, let, let me, uh, push, push a little bit on this. So you are not in Colorado anymore. You are in Chicago, you don't like fly fishing is not a super accessible thing here. So how have you personally kind of dealt with that as like, do you feel like, uh, the, the geography of your, your current occupation is keeping you from being able to access one of your hobbies and how, how are you like dealing with that navigating through that? 
Matt Johnson (08:55):
Yeah, that's a, I mean, that's a great question. It has definitely changed the way I do fly fish. So, um, I mean there's a fly fishing community out here, but it's very different than the Colorado community they're fly fishing and ponds and like lakes and stuff. 
Nick Clason (09:09):
Yeah. Which 
Matt Johnson (09:10):
I mean is totally fine, but I, when I fly fish, I like to stand in the river with my waiters on, let the water rush over me and just be, really be in nature. So I've done that aspect where, okay, I'm gonna, you know, um, go lake fly fishing or whatever. Um, there are a couple streams, you know, you just gotta drive to them. So it definitely though has hindered my, uh, my escapism through fly fishing. So I've had to be a little more creative with how I escape into nature now. And that's been more intentional going to just nature preserves and, you know, um, uh, like just trying my best to escape into the wilderness, how I can here. But as you know, there's not tons of nature around the , so 
Nick Clason (10:00):
 yeah, 
Matt Johnson (10:01):
Yeah. It is definitely a challenge here. 
Nick Clason (10:04):
Yeah, no, it's good. I, I think like for me, uh, this is one of things I'm honestly really, really terrible at is having my own hobbies because I, I like my hobby. I do feel like in a lot of ways is being a youth pastor. And so, um, it's funny cuz like, uh, guy used to work for, uh, I would text him like an idea about youth mysteries, like randomly late at night and he was like stop working. And I said, I, I, this is, this is what's fun for me, you know? Uh, but the, to your point, the problem is like if I only ever do that only ever think about that, I don't have anything that's legitimately just for me, you know? Yep. Um, and even like things like I'll go on runs and I'll listen to podcasts and they're typically ministry related podcasts, you know, I have some, I have some that are more hobby related like sports or whatever. Um, and those typically those typically fly to the top of my playlist queue anyway. Uh, so that, that maybe is the way I do it, but yeah, I'm not, I'm not very good at this. So thanks. Thank you for challenging me already this 
Matt Johnson (11:10):
Morning. It's my 
Nick Clason (11:11):
Goal, man. So   all right. Uh, okay, so here's a hack I have. Okay. Um, and I don't know if this is a good strategy or not, especially for like a communications person in your church. Um, it's gonna, it's gonna maybe feel like, uh, not the, maybe the best strategy. Uh, but my phone personally, dude, like it never rings. Yep. Um, I literally have it on mute all the time.  in fact I was it yesterday, maybe it was two days ago. I literally lost my phone for like two hours at work. And um, I, I, I retraced all my steps. I couldn't find it. And do you know what everyone's solution was? They said, oh, do you want me to call you  which like I have an office phone. Like I would've done this myself. If I thought that this was an option, but I knew it wasn't because even if they call me, it was just going to be silent and, and people are like, oh, but if you're near it, you'll hear it buzz. 
Nick Clason (12:13):
No, like not on vibrate, like all the way silent. Like it never, I don't have any notifications come through ever. Um, and so like the only thing that's even like remotely, uh, close to my phone ringing, quote unquote, is, uh, I have a watch. And so like my, my wife, her texts and phone calls, those are the two things that like come through to my watch. Otherwise everything else is essentially muted. And I don't have like email push notifications come through to my phone. Um, the only thing that does come through to my phone or like text messages or whatever. And, and that's part of my, like part of my strategy, because as I've stepped into this place, which has got just more people and more demands and all those types of things, uh, more and more people are looking and kind of vying for your time. 
Nick Clason (13:01):
And so instead of the way I, the hack, I guess, and this for me is instead of letting my phone dictate to me when I'm supposed to respond, I, I choose those and I build pockets of those into my schedule, you know? So like it's not that I don't check my email. I check it every single day, multiple times a day, but I don't do it when it dings and comes through to me. Um, and that's also just like for me, a focus, uh, a focus hack as well, because if I'm writing something or doing something and I get a ding or a notification, uh there's there's studies that say like the brain is unable to multitask and is unable to, to go over to one thing and come back to another thing with the same capacity it takes, it takes a gr I don't remember what the exact like numbers are, but it takes a ridiculous amount of time for your brain to shut that back off and go back into, you know, that other thing. 
Nick Clason (13:56):
So, uh, I just, I grab my phone and if there's stuff on there that I need to respond to, I do it, but I do so kind of on my own time. So I, I really, I treat text a lot, like how I treat email. Um, because again, they're not, they're not driving me and speaking of driving, uh, sometimes that drives people insane. Um, and so I, you know, I just like, I'm up front with them a little bit and I say, Hey, sorry. I was, you know, doing whatever, cuz it's, it's not that I'm often just being lazy and ignoring it. It's just that for me to be able to focus, I need to not be being distracted. Mm-hmm  so, 
Matt Johnson (14:31):
Yep. No, I love that. I, uh, I'm the same way I keep my phone on mute too. Um, except for my wife and, uh, setting that up has been a game changer for me personally. And I'm sorry if I miss your calls or it takes me a little bit to get back to you, but if it's super important, give me a call. Like you, it goes to my watch and then I go check my phone and then, um, see what's going on. So 
Nick Clason (14:55):
Yeah. Well, and I mean, yesterday I sent you like four messages, um, and they, like, none of them were urgent and they were all just sort of like, um, observations or like funny things or like, oh, did you see this? And you just, you responded to all of them, like in one text, you know? Yep. And I didn't need it. I, I didn't need you to respond. So I was totally fine. Like with the pace with which you replied, I knew eventually you'd get to it. And so I wasn't, you know, I wasn't like worried about it. And so that contrary to popular belief, uh, that is okay. Yes, 
Matt Johnson (15:27):
Definitely. And we need to be okay with that as a culture and a society. Um, and we also need to realize that 99% of things that we have think is urgent are not urgent now. Um, that's something I've run into a lot. Uh we're like, we get this out right now. This is super important. And I'm like, well, yeah, let's get it out right now. But the difference between now and, you know, an hour from now, there's no difference actually in communication or, uh, the stress level of that. So, and that's gonna, we have to get out of the tyranny of the urgent. So mm-hmm 
Nick Clason (16:02):
 yeah. So, so like, let's get super, super practical on this for just two seconds. Cuz so like my wife and I, for whatever reason, the last two churches I've worked at have been like, they've been like the absolute iron curtain for uh, text messages. And so like my phone doesn't really work super well in, in the churches I've worked in. And so my wife and I have just defaulted to using, um, like WhatsApp as a text message service. And so I use that regularly every single day, but really only with my wife. And so that's how I have like custom notifications of hers that come through. But nobody else's. Um, how, how have you set it up where you get text messages alerted to you that are only from your wife and nobody else, like what's the setup for you on your 
Matt Johnson (16:48):
Like phone? Yeah. I just I've set her up on iPhone. Like you can start setting people up and you do not disturb as like, um, your favorites or whatever. And that's who she is. I have her and my mom and that's it. And I only have MYM on just cuz you know, whatever craziness could happen back home, I want to be available. But um, and then my wife obviously, cause like I said, she's pregnant, so I gotta be ready at the drop of a whim to make sure, you know, whatever happens happens. So it's been a yeah, it's my wife and obviously she's, you know yeah. My favorite 
Nick Clason (17:20):
Even if, even if she's not pregnant. Yeah, yeah. It's it's your wife. So I love that. Cool. Yeah. So like you said, I think that's a really good, I think, I think, uh, we're we are in a little bit of a cultural moment of shifting more to this because I mean asked, think about the other day I grabbed my phone and I was like, dang, there's so many just notifications on here. And like that's what apps have have learned like, oh push notifications are the way to get people's attention. Yeah. But if, you know, I like when I grab my mom's phone, for example, she has 47,000 unread notifications. I'm like, what is the point of this? Like your brain can't physically process all this. So I dunno. Anyway. All right. Hack number two for you. 
Matt Johnson (18:01):
Um, so even I'm gonna piggyback off a little bit of your phone stuff. So mine is also with phone and this is really to do with mental health and this is gonna probably sound crazy coming from the, a marketing communications person is I try to avoid social media as much as possible in my free time. Um, yeah. So I try to keep up with social media trends. So maybe at the most I'm on, you know, I'll look at social media an hour at the most, but I try driving a hit an hour, you know, I try to do like maybe 30 minutes, I've deleted most of the apps off my phone. So I actually have to be do my due diligence, like make it part of my work rhythms. Like I'm taking social for work. I'm not checking social to pass time. Um, and I was just realizing that I was just becoming so negative about so many different things, um, that I shouldn't be negative or mad about. Like my sports teams being mad about whatever's going on with them.  um, mad about some 
Nick Clason (18:57):
Sports are so dumb, man. They get me in such a bad news. 
Matt Johnson (19:00):
Exactly. That's like, why am I mad about this? Like I used to love this, uh that's cuz I wasn't on Twitter worried about what other people were saying or worried about what trade was happening or on Reddit, seeing what all the sports, all the people in my fandom, my, um, think, um, seemed with like video games, the bashing of like video games or even the church, like, you know, you would go on Twitter and I can see how people, you know, make, say, say something about the church and it's really easy to get down about that. So I just started like going, you know, this isn't worth it for me mentally. Um, and uh, I'm not gonna waste my time with it. So I deleted a bunch of the apps and I've made it okay, I'm gonna check social for work purposes or um, check it up on family. 
Matt Johnson (19:44):
But I, most of my family doesn't even post anymore. We have our group chats and that's kind of, what's become the thing for us to like keep in touch with each other. So if I have a photo of ultrasound or whatever, I don't need to post that on Instagram right away. I just send it over to my group, my family group chat, and I hear all their thoughts and there's only ones I even care about. So, um, yeah, it's definitely weird cuz like the last couple episodes we've talked about how important it is for you to be on social. Um, but yeah, I think it is important to be on social, but you also need to have that balance where social media is not taking over your life. And if you're starting to see it affect it mentally affect you. Like you, you should do something about that. Mm-hmm  and you and I were talking yesterday about all the studies that have come out about the effects of social media on the brain, watch the social dilemma on Netflix. Like we don't know, well, we're starting to see the ramifications of social media and we need to have clear boundaries with it. I think personally. 
Nick Clason (20:42):
Yeah. I, you know, as a youth pastor we'll post a lot of stuff on social media or whatever, and then like I'll have a mom or dad or whoever a parent say, you know, Hey, our kids don't have social media and I will literally respond with that is great. And I fully support that decision. Exactly. Honestly, I do. Like if, if be, so I feel like being on social media is an opportunity to try and reach a certain demographic of kid. Who's probably not doing anything, um, useful or good with their time on social media and if they have poor boundaries and they're just on it all the time, like then I want us to, to be a part of their feed and part of their algorithm. And so that there is some, some Jesus in there. Right. But otherwise if a parent is parenting in that sort of way, like I support it fully. 
Nick Clason (21:29):
And quite frankly, as a dad of a six and a half year old, like I can't imagine giving him social media here in more years or, or 10 or whatever, you know, whatever that's gonna be like. And so I, I think it's, yeah, it feels very like double edged sword. So it's, we're, we're producing things for social media. We're producing things for digital content, but we're not, um, necessarily personally engaging in those things. Mm-hmm , you know, um, ourselves and yeah, I, I agree with you. Like there's been times where, um, I, I feel very, uh, full of anxiety or I'm really like, I notice myself being really short, like with my kids, I have a really short, uh, like just patience level with them. And oftentimes that's a direct correlation to just the amount of time I'm spending on my phone or the amount of time that I'm, you know, worrying about whatever sort of thing I'm and that's, you know, especially in the last couple years, like, uh, at work and stuff, I'll people will talk to me about news, like news things. And I literally am like, oh wait, what's happening. Like I don't watch the news. Like it is not, is not good for my mental health. Just tell me what I need to know and what lit was actually affecting me and the rest. I'm gonna try to not think about cuz that's again, the, the, I think the brain was not meant to process the amount of information that we as Americans have access to on a daily basis basis. 
Matt Johnson (22:55):
No, it definitely wasn't. I mean, you just look at the history of the human brain and you see like, this is the only time in culture where we've really ever had to deal with this. So, and why is anxiety, depression and everything so high right now? I mean, it's not all cause of social media, but definitely that's a contributing factor to it. So cause I felt it, you know, I feel it, I get more depressed and anxious like you were saying, so 
Nick Clason (23:19):
Yeah, yeah, yeah. Uh, alright, sweet. So, um, alright. So my next one is, uh, it's gonna feel like a little bit of a, a Zig to the zag of this rest conversation  uh, but I, uh, gosh, it's been about a year, year and a half or so. Um, but I have made, um, mornings, uh, getting up in the morning with coffee, going, uh, to read my Bible a priority and it's been a thing I've basically not missed for about a year. So I used to, you know, I have, I have young kids, uh, six and four. And so, um, you know, a year ago, year and a half ago when I started there five and three or two or whatever. And uh, I would used to just sleep in, um, until they came and woke me up, which so that there was no sleeping in all right. 
Nick Clason (24:09):
But there was a, they were pretty, pretty good. Uh, we have this little like clock thing that turns green when they're allowed to get outta bed. And so that's set for seven. And so they're pretty good about following that. And so I would, I used to lay in bed and sometime after seven they'd come in with their little clock that was green and they'd say, Hey, our clock's green, you know, we get up and I would always feel like I was just running, be behind. Like I was, I'd always just felt like I, uh, was catching up to the rest of my day, the rest of my morning. And so kind of around that, whatever, whatever time, like a year ago or so I was like, I'm gonna get up at six every morning cuz I knew that they're probably gonna get up around seven. 
Nick Clason (24:47):
And uh, the way I did it is we have like, uh, uh, Amazon Alexa app, uh, like all of our lights. Uh, so like I have my lights automatically turn on at six down in the dining room and every night before I go to bed, now I program coffee. And so as soon as I wake up, I literally smell coffee and see the lights. Um, those things just helped me get out of bed.  the idea of setting an alarm and then getting up and then going down and doing all that stuff. Mm-hmm  um, it, it, I just would, at that time I would just mentally cash it in and say whatever I'm asleep in, I'll do it again. I'll do it tomorrow. And so like those few hacks have helped me get up. Um, and then what I do is I get up, I drink coffee and I spend time reading my Bible and that has been one of the most centering and grounding things for me. 
Nick Clason (25:37):
And, uh, I was doing it by myself and then a couple months later my wife actually joined me. Um, and so it's been a thing that we'll we'll do together. We'll just both get up. Coffee's going, we each have a cup. We're sitting, uh, at the dining room table, she's reading her Bible, I'm reading my Bible. Um, and we are just connecting ourselves, centering ourselves to our source. Mm-hmm  and it's less sleep. Yes, because I'm waking up an hour early. So on the like immediate need of rest, it may feel like it's, it's less right. But as a discipline, now that's woven in to what I do. Um, other things have adjusted to accommodate this because I know how important it is. And so for example, we don't stay up as late because we know we're gonna get up at six, uh, to read our Bible and to drink coffee. 
Nick Clason (26:26):
And so maybe we're not watching that next episode when we end one on Netflix instead we'll turn the TV off and you say, all right, what? It's probably time to go to bed, you know, so we can get up. But that has been an absolute game changer for me, uh, just in, in my personal rhythms. And um, if I start my day, that way with a little bit of it's a slower pace, uh, without the kids, um, waking me up outta bed, uh, then, then when they do come outta their rooms and everything like that, I feel like I've done what I need to do. Um, and I'm able to, uh, go after whatever I need to go after that day. Um, as it pertains to work, rest, social media, all those types of things. Like all those things can happen now because my time with Jesus has already taken place. Mm-hmm  so that's been a game changer for me develop 
Matt Johnson (27:14):
That. I, uh, yep. I do. I do the same thing. So, uh, wake up early and I love reading my Bible in the morning, um, before or after my workout. So 
Nick Clason (27:26):
Yeah. Yeah, it's good. And like I said, uh, you know, I, I, I knew myself and so know yourself. Like I knew I needed some prompting to get out bed. And so that's why I learned how to use the programmer on my coffee maker. Um, and I, I recently started roasting my own coffee. And so I, my, the coffee I make at my house is actually my, my, my favorite coffee, you know, there's a really good roaster down the street that a lot of people here like, and I like it too, but I, I think my coffee's better. I think your coffee's better. What 
Matt Johnson (27:58):
I'm literally  
Nick Clason (28:00):
Well, what I'm literally drinking right now, I roasted at like five 30 last night in my garage. So like, it can't, it cannot get fresh. Exactly. You know? And so there's really, you know, that's maybe another podcast topic, all do 
Matt Johnson (28:13):
A coffee roasting podcast. 
Nick Clason (28:15):
I love that job. Also people out there it's really easy and it's actually quite cost effective. Very, so, uh, there you go. All right, Matt, your last one, what do you got? So 
Matt Johnson (28:26):
My next, my last one, um, this is something that you, I think everyone should be doing is we gotta take care of ourselves physically in some aspect. Um, yeah. 
Nick Clason (28:36):
Yeah. 
Matt Johnson (28:37):
I, uh, I'm, I love running. Running's a great time for me to, uh, you know, really process and rest and get my endorphins up and think, and also take care of my heart and my body. And it's also, I've noticed as I've worked in ministry, like every year I gain a little bit more weight because, you know, they just get a little crazy. And also as you know, these churches and ministries, they love the things that are bad for you like donuts and, uh, um, as much junk food as they can get chips, mountain do, especially being a youth pastor, all the stuff you deal with, it's really easy to kind of lose sight of your, uh, physical health. But, uh, honestly my favorite thing to do is to swim. Um, I'm a big swimmer. I was a swim in my, with, uh, in high school, very competitively went to, uh, state and stuff. 
Matt Johnson (29:27):
So, um, met my wife's swimming. It's like a really big thing in our lives. And, uh, what I love about swimming is waking up at, you know, um, usually very early, like 5:00 AM.  going to the pool  and it's just, it's like dark out and I'm just in the water, me and my thoughts. Um, mm-hmm  and so it's kind of a time of meditation. I'm, you know, weightless, I'm able to really work out, control your breathing cause you have to in swimming, it's this very, um, cathartic thing for me that I've, uh, really grown to love. And it is honestly probably the hardest thing to wake up to. Cause there's nothing like waking up and being cold outside and going. I'm gonna go get in a 72 degree pool and uh, swim for an hour. And, uh, and I'm gonna, I'm gonna be honest. It's been a little bit harder to keep my swimming hobby here in Chicago, because there's just not a lot of pools here, really, 
Nick Clason (30:28):
Dude, I know, trust me. So, 
Matt Johnson (30:30):
And I'm coming from a world, like when I lived in Colorado where every recreation center had a pool, cuz the pool swimming was just a huge, um, pastime there. So it's been very hard to keep that up here. That's why running has become more of my zeitgeist, but like swimming is that thing where, cuz you can't really have headphones swimming. You can't, you, I mean you have to be in your thoughts, which, um, it's just a weird time, but it's also a time that I've talked to God more than any time in my life is when I swim. So 
Nick Clason (31:01):
 yeah, it's good. Yeah. Since, you know, like when we moved here, it was middle of pandemic and so like, uh, we canceled our gym membership in Ohio from when we moved and I didn't pick one back up when I got here, obviously cuz there's a pandemic going on and gyms weren't even a thing. And so, uh, I took up running just to get out of the house and I never thought I'd be a runner, but you know, um, I am now and I look forward to it and I enjoy it. And in a lot of the same ways, it's kind of that just cathartic experience for me. Um, a great place to be alone with my thoughts or even just on a podcast and back to your hobby point. Like there are, I listen to a lot of ministry podcasts and so those are in there for sure. 
Nick Clason (31:48):
But uh, the ones I most look forward to our, the entertainment ones, ones about sports, basketball, fantasy football, all those types of things. And so that's my, that's my attempt to disconnect, you know, a little bit. And so I agree like man exercise that there's such a, I don't know what I, I think like the landscape is shifting a little bit, like I think millennials and gen Z are, are pushing these things. But I think that there's some, there's been some notions of older generations that are like, oh, I don't have time to do that. Like I just, I need to focus on my work and um, that's just, that's super, 
Matt Johnson (32:20):
Very, somewhat healthy. 
Nick Clason (32:24):
And, and you like in all of this, right, this entire conversation is woven into like you, you need to be the best version of you to be the most effective at leading some of stuff. And if you're not, you're you're not gonna be very effective. Mm-hmm  so find whatever that thing is. And you know, like you, my wife will say like, you know, she's like, she'll struggle to like find time to do it. And I'm like, you, you can't afford not to a little bit, you know, like you gotta, you gotta figure it out. You gotta make it a priority. And so it's, you know, cuz we got kids and so someone's gotta stay with them. And so, you know, I'm like, Hey, like I know this is important for you to do so let me, uh, you know, let's, let's figure it out so that you can have what you need. I can have what I need, all that type of stuff. 
Matt Johnson (33:04):
So exactly. 
Nick Clason (33:05):
Yeah. All right. Love it. Last one for me then is, uh, this one's work related. Um, but use all of your vacation time that your work gives you. 
Nick Clason (33:17):
Like don't leave any on the table. I, there are people who like don't use it all and I, what are you doing that is li PTO stands for paid time off your, your job is telling you that we will pay you. If you take this time off, you have earned this. This is a part of our agreement that we've made with you. You can work here and we will still allow you your paycheck and your salary. If you, uh, take this amount of time off mm-hmm  so don't leave any PTO on the table. Like that is a bad, bad strategy. , uh, use it all. And you know, there like our, our, our work lets you like roll some like a, a week's a week's worth into the next year. Um, I never have that to do. Like I literally never have any to roll. 
Nick Clason (34:12):
I burn all of it. It is gone. I use it early. I use it often. Like it is, uh, it's it's one of my strategies to staying, uh, you know it, my, I don't know. It's just, for me, life is more than just a job and life is more than just work. And so, uh, use all of your PTO. That is a great way to stay fresh, stay healthy, do the things that are important to you, do the things that matter to you. And even if you're, you know, if you're listening to this and you're in ministry, odds are, you probably are thinking like, okay, but I don't have a lot of money to go on vacation. Then don't go on vacation, just stay home and do fun stuff with your family and your kids. But like, don't like, just because you can't go anywhere else doesn't mean that you should then default into going to work. Like the place will not burn down if you're not there. Yeah. So 
Matt Johnson (35:02):
Exactly. And um, my favorite thing is it's kind of a badge of honor with the, uh, lot of older gen the older generation that I know is like, yeah, I have this much PTO. I haven't used my old vice president on marketing. My old job used to have every year he would roll over like 120 hours of PTO. And finally I got to the point where I would tell him, like, you need to take PTO, don't check on me. Like just go on vacation. He was his vacation. So, um, he started doing that and he would take two weeks off a year to just do some carpentry stuff, cuz that was his favorite hobby and it was super healthy for him. So, um, but he hadn't done that, you know, for like 15 years at the company. So take your PTO. I totally agree. 
Nick Clason (35:43):
You look, you literally, I mean there are literal studies out there I should have, I should have had 'em to cite 'em a little bit more, but you are not good if you don't have margin baked into your life, like you, your body and your brain need those things to make you more creative. Yep. And it's, you know, in some of those spaces and in some of those margins where your brain will be able to connect some of those dots, you can't just, you can't just hard charge and be eight hours or 12 hours a day with, with no space, you know? Yeah. Some of the, I, I, I dunno if you've ever heard of this map, but uh, I think like Winston Churchill, um, he would take like a nap every single day and he is like one of the most, you know, successful, uh, leaders that we've known in our world. 
Nick Clason (36:28):
And he did that because he knew it was good for his brain. Good for that rhythm of rest. And it made him a better leader. Exactly. So, yep. Yeah. So cool. All right guys. Well that is it for today. Uh, just some hacks, some thoughts. Um, again, like we said, your ministry will not be successful if you are not personally healthy a hundred percent. So be personally healthy, put the guardrails, the things that you need into place, um, figure out your rhythms, your hobbies, and the things that, um, work for you and are important to you. And, uh, don't, don't burn out because your church and the world and, uh, people, they, they need what you have to offer and so take care of yourself and uh, those other things will, uh, will be there when you come back. I promise any last parting thoughts. 
Matt Johnson (37:21):
I have one thing that I wanted to talk about real quick, about last week's episode that you and I talked about as a correction, uh, we had talked about the TikTok water mark, and I wanted to correct everyone, myself, especially cause you and I talked. And it's something that changed very quickly is if you had that TikTok water, mark Instagram is going to suppress you now. So mm-hmm  I wanted to just tell everyone don't do that. We'll have more tips in an upcoming episode about that.  but just wanted to get on the record as quick as possible. Hey, we messed up there. Um, pull that. Don't put the water mark on Instagram, so 
Nick Clason (38:00):
Yep. That's my fucked box. Yeah. Well, and, and if you listen closely, I was trying to disagree with Matt amicably, uh, live last 
Matt Johnson (38:07):
Week. So, and we get into like, I read that article forever ago and I sent it to you and then I changed the article and I hadn't read it and I didn't do my due diligence there. So a lot of good lessons in it, but yep. 
Nick Clason (38:19):
Well, and that just goes to show just how quick everything changes. So what, what works today at, you know, quote, unquote time of this recording? Like may not even still be treated yeah. Watch 
Matt Johnson (38:28):
Next week the watermark is boosted. So let's just say, who knows? 
Nick Clason (38:34):
Yeah. That's why all this is very in lifetime, very important. Like this is, you know, trends now, but especially with social media, I mean, they're always changing their algorithms and uh, you're, you're on borrowed space with them. So you have to play a little bit by their rules. Exactly. 
Matt Johnson (38:48):
Yep. So I just wanted to give that correction real quick before we think goodbye to the audience. So. 
Nick Clason (38:54):
Cool. All right guys. Appreciate it. Hey, follow us on Twitter. http://www.twitter.com/hybridministry  we are online, at http://www.hybridministry.xyz and, uh, give us a subscribe, maybe a rating. That'd be incredible. I share this with a friend and we will talk to you guys next day. 
</description>
  <itunes:keywords>Digital, Meta, Online, Church, Streaming, Church Service, Gen Z, Millennials, Meta Church, Discipleship, Pastor, Rest, Boundaries, Vacation, Exercise, Coffee, Discipline, Bible, Jesus</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Matt and Nick discuss ways to remain personally healthy and maintaining good boundaries with digital, social media, and how to avoid burning out while working in a church or in ministry. Join in on the conversation. Leave one of your best hacks in the comment section below!</p>

<p>Follow us on Twitter - <a href="http://www.twitter.com/hybridministry" rel="nofollow">http://www.twitter.com/hybridministry</a><br>
Or check us out online - <a href="http://www.hybridministry.xyz" rel="nofollow">http://www.hybridministry.xyz</a></p>

<p><strong>TIMECODES</strong></p>

<p>00:00-1:29 - Intro and Welcome<br>
1:29-6:28 - Rest &amp; Boundaries with Digital Ministry<br>
6:28-11:10 - Hack 1 - Find a Hobby<br>
11:10-18:00 - Hack 2 - Turn your phone to mute<br>
18:00-23:22 - Hack 3 - Avoid Social Media<br>
23:23-28:26 - Hack 4 - Get up Early and Read your Bible<br>
28:26-33:10 - Hack 5 - Take care of yourself physically<br>
33:10-37:21 - Hack 6 - Use all of your vacation<br>
37:21-38:57 - Stat Correction - Take your TikTok Watermark off of all your Instagram Reel posts<br>
38:55-39:12 - Outro</p>

<p><strong>TRANSCRIPT</strong></p>

<p>Nick Clason (00:01):<br>
Well, hello everybody. And welcome to another edition of the hybrid ministry podcast. I am your host, Nick Clason alongside my amazing friend. And co-host Matt Johnson, Matt, how are we doing this morning, </p>

<p>Matt Johnson (00:18):<br>
Nick? I am doing great. I, uh, woke up with for a nice little run, go the sunrise. It was, uh, just a really refreshing morning, able to pray a little bit. It was a great way to start the day. So, </p>

<p>Nick Clason (00:31):<br>
So when you run, are you a podcast guy? Are you a music guy or are you a nothing guy so that you can have your, your prayer moments? </p>

<p>Matt Johnson (00:41):<br>
Oh, good question. Um, so normally I&#39;m a podcast guy, but right now I&#39;m going through an audio book about how to raise great daughters, cuz I&#39;m about to have a daughter and I&#39;m freaking out a little bit <laugh> um, but you got </p>

<p>Nick Clason (00:56):<br>
The first little bit, all they do is poop, man. </p>

<p>Matt Johnson (00:58):<br>
Yeah. So you know of watching all the newborn videos and stuff, but I think that was why I went for that run, but I usually pause it at some point and just, you know, do some prayer. Um, but I&#39;m not a psychopath like Joe Rogan where I just listen to nothing, my entire run like a crazy person. I don&#39;t understand that. </p>

<p>Nick Clason (01:15):<br>
I didn&#39;t know that about him, but yeah, that&#39;s psychotic, </p>

<p>Matt Johnson (01:17):<br>
<laugh> he, uh, I remember podcasts forever ago where he was talking about that. He&#39;s like, if you&#39;re listening to something during you&#39;re run, you&#39;re not running right. Or something along those lines. And ever since then, I was like, this man is a crazy man. So, </p>

<p>Nick Clason (01:32):<br>
Well, that&#39;s actually a good kind of segueing tool I wanna talk about today. Um, I, this one, this one feels a little bit of like a deviation. I feel like from what our normal kind of topics are, but I wanted talk about rest and boundaries. Um, love it as it pertains to working in a church as it pertains to being the social media person. And so, you know, I thought, I thought we could just kind of have a conversation around the importance of that, um, rest, uh, and how we restore ourselves. Uh, because from my vantage point, if you&#39;re listening to this podcast, the odds are you are the social media person at your church, or at least you&#39;re interested in it, some degree in fashion and people like that are typically the most technologically savvy in their church. That means that they&#39;re, um, young or whatever, for whatever reason you&#39;ve been pegged that person. </p>

<p>Nick Clason (02:26):<br>
Uh, and so that means that you are the person on social media maybe personally. So how do you create good boundaries between, um, your work life, which is gonna be about what you&#39;re posting and what you&#39;re trying to do for your church, uh, digitally in a hybrid sort of way, and then how you personally restore and how you personally, uh, rest and reflect. And so even, you know, you saying you&#39;re out on a run and, uh, just using that as a time to kind of pray and process. I&#39;m wondering if that&#39;s one of yours, but I&#39;m not gonna give, give anything away. So mm-hmm, <affirmative> what, like before we dive into like tips and hacks, like what&#39;s been your observation or your experience with this sort of thing, as it relates to people working in churches or working in ministry context. </p>

<p>Matt Johnson (03:09):<br>
Um, the biggest thing I have noticed personally, of people working in the ministry, especially, uh, the church ministry world is burnout is exceptionally high. Um, and I think it has a lot large part to do with, uh, you know, usually people are wearing multiple and multiple of hats. Um, mm-hmm, <affirmative> for some, probably 90% of people listen, this podcast are, you know, running social media, being a youth pastor and, uh, in charge of some other ministry at their church. So, um, and it&#39;s just, cuz we know, um, the margin of like resources at a church is just little thinner when it comes to stuff, cuz you&#39;re relying on not revenue streams necessarily. So, um, I think it&#39;s easy to get burned out and it&#39;s easy to kind of lose focus of what&#39;s actually important and not take care of ourselves. And I&#39;ve also noticed usually people go on a sabbatical way too late mm-hmm <affirmative> um, usually we go, okay, it&#39;s time for you to do a sabbatical. And you know that person&#39;s been there 20 years on burnout. They come back from the sabbatical and they still have it fully recovered usually. So, um, yeah, we just gotta figure out how do we get you through those points where you don&#39;t have vacation where you&#39;re in the middle of everything else going on, especially like Christmas and Easter seasons is a great example. </p>

<p>Nick Clason (04:33):<br>
Yeah. Yeah. It&#39;s <laugh>, it&#39;s the whole sabbatical. Thing&#39;s funny. I&#39;ve been in, in ministry now 11 and a half, almost 12 years. Most churches give sabbatical around year seven, but it&#39;s, it&#39;s a sabbatical from like your church. So seven years at your church and I&#39;ve never, I&#39;ve never made it that long. So yeah. </p>

<p>Matt Johnson (04:52):<br>
<laugh> exactly. </p>

<p>Nick Clason (04:53):<br>
Don&#39;t know what that&#39;s they don&#39;t know what that feels like. </p>

<p>Matt Johnson (04:55):<br>
<laugh> I know that&#39;s more, that&#39;s the typical person. So they go from one church, you know, they get pretty to that edge of burnout and they go to the next church, they get refreshed. Cause you get that energy being somewhere new, but then like that mean it&#39;s the same workload sometimes more. Um, I&#39;ve never really been anywhere. That&#39;s been a less workload than the last place for a long period of time. So </p>

<p>Nick Clason (05:17):<br>
Yeah. Yeah. That&#39;s interesting. And, and in my case almost most, most jobs I&#39;ve taken, I&#39;ve not had any sort of like weaker whatever in between. Like I remember, uh, couple, a couple of job transitions ago. My last week, um, at one church was running, executing everything for summer camp. We like did our own summer camp. So like I was teaching, speaking, all those things, um, drove home, packed my office. And then that was like on Saturday morning, the next day I went to my new church and then that Monday morning I boarded the bus to go to their summer camp. So it was like two back to back weeks of summer camp. And so it wasn&#39;t, it wasn&#39;t, you know, from one job with a nice little break and a nice little pause, it was literally like <laugh> boom done. Here we go onto the next one. </p>

<p>Nick Clason (06:01):<br>
And so, yep. And I think that some of that mean like there&#39;s just a cultural expectation about, um, work and hustle and all those types of things and, and you know, we can get into like, uh, generations and the different, the different approaches to work and attitudes toward work and all those types of things. And I, there&#39;s definitely a difference. Um, and we don&#39;t wanna be lazy, you know, but we also wanna be smart, you know, with what we&#39;re doing in our workloads and stuff like that. So, uh, I had each of us kind of come up with three tips or tricks, uh, as it pertains to, um, rest boundaries. And so Matt, do you wanna go first and share your first tip, your first trick, your first hack, um, on having good rhythms of rest? </p>

<p>Matt Johnson (06:44):<br>
Yeah, absolutely. Um, my first tip hack, um, is really find that hobby that, um, helps you escape. Um, like that is your hobby that you can, um, when you get home or on the weekend that you can go do that is nothing to do with work. <laugh> like it can&#39;t have anything to do with work. And I have two, uh, one is fly fishing and I love fly fishing, especially, um, what the aspect is. I can go to the middle of nowhere and I have no cell service <laugh>. And </p>

<p>Nick Clason (07:22):<br>
How often are you fly fishing in Chicago? </p>

<p>Matt Johnson (07:24):<br>
Uh, not a lot here, but when I was in Colorado, I was going about every other weekend and my stepdad dad, and I would go up to the mountains, find some river and I&#39;d have go to canyons and I&#39;d have no cell service. So even if the of the world went on fire, I&#39;d have no idea. Um, which was awesome because like I could really unplug. And then the second thing for me personally is, uh, gaming video games. Um, you need, and that&#39;s, uh, you know, I worked in the game industry as an intern for a long time and um, they&#39;ve always been a huge part of my life. So, uh, I, uh, able to escape different worlds, um, and really just like live out whatever I&#39;m doing, but that&#39;s actually become a time where I bond with all my friends from like high school and stuff. So those are two great hobbies, both, uh, very different one. I literally unplug from the world and the other one you&#39;re virtually unplugging. So both, uh, the work good for me mentally. </p>

<p>Nick Clason (08:26):<br>
Yeah. So like, okay, let, let me, uh, push, push a little bit on this. So you are not in Colorado anymore. You are in Chicago, you don&#39;t like fly fishing is not a super accessible thing here. So how have you personally kind of dealt with that as like, do you feel like, uh, the, the geography of your, your current occupation is keeping you from being able to access one of your hobbies and how, how are you like dealing with that navigating through that? </p>

<p>Matt Johnson (08:55):<br>
Yeah, that&#39;s a, I mean, that&#39;s a great question. It has definitely changed the way I do fly fish. So, um, I mean there&#39;s a fly fishing community out here, but it&#39;s very different than the Colorado community they&#39;re fly fishing and ponds and like lakes and stuff. </p>

<p>Nick Clason (09:09):<br>
Yeah. Which </p>

<p>Matt Johnson (09:10):<br>
I mean is totally fine, but I, when I fly fish, I like to stand in the river with my waiters on, let the water rush over me and just be, really be in nature. So I&#39;ve done that aspect where, okay, I&#39;m gonna, you know, um, go lake fly fishing or whatever. Um, there are a couple streams, you know, you just gotta drive to them. So it definitely though has hindered my, uh, my escapism through fly fishing. So I&#39;ve had to be a little more creative with how I escape into nature now. And that&#39;s been more intentional going to just nature preserves and, you know, um, uh, like just trying my best to escape into the wilderness, how I can here. But as you know, there&#39;s not tons of nature around the <laugh>, so </p>

<p>Nick Clason (10:00):<br>
<laugh> yeah, </p>

<p>Matt Johnson (10:01):<br>
Yeah. It is definitely a challenge here. </p>

<p>Nick Clason (10:04):<br>
Yeah, no, it&#39;s good. I, I think like for me, uh, this is one of things I&#39;m honestly really, really terrible at is having my own hobbies because I, I like my hobby. I do feel like in a lot of ways is being a youth pastor. And so, um, it&#39;s funny cuz like, uh, guy used to work for, uh, I would text him like an idea about youth mysteries, like randomly late at night and he was like stop working. And I said, I, I, this is, this is what&#39;s fun for me, you know? Uh, but the, to your point, the problem is like if I only ever do that only ever think about that, I don&#39;t have anything that&#39;s legitimately just for me, you know? Yep. Um, and even like things like I&#39;ll go on runs and I&#39;ll listen to podcasts and they&#39;re typically ministry related podcasts, you know, I have some, I have some that are more hobby related like sports or whatever. Um, and those typically those typically fly to the top of my playlist queue anyway. Uh, so that, that maybe is the way I do it, but yeah, I&#39;m not, I&#39;m not very good at this. So thanks. Thank you for challenging me already this </p>

<p>Matt Johnson (11:10):<br>
Morning. It&#39;s my </p>

<p>Nick Clason (11:11):<br>
Goal, man. So <laugh> <laugh> all right. Uh, okay, so here&#39;s a hack I have. Okay. Um, and I don&#39;t know if this is a good strategy or not, especially for like a communications person in your church. Um, it&#39;s gonna, it&#39;s gonna maybe feel like, uh, not the, maybe the best strategy. Uh, but my phone personally, dude, like it never rings. Yep. Um, I literally have it on mute all the time. <laugh> in fact I was it yesterday, maybe it was two days ago. I literally lost my phone for like two hours at work. And um, I, I, I retraced all my steps. I couldn&#39;t find it. And do you know what everyone&#39;s solution was? They said, oh, do you want me to call you <laugh> which like I have an office phone. Like I would&#39;ve done this myself. If I thought that this was an option, but I knew it wasn&#39;t because even if they call me, it was just going to be silent and, and people are like, oh, but if you&#39;re near it, you&#39;ll hear it buzz. </p>

<p>Nick Clason (12:13):<br>
No, like not on vibrate, like all the way silent. Like it never, I don&#39;t have any notifications come through ever. Um, and so like the only thing that&#39;s even like remotely, uh, close to my phone ringing, quote unquote, is, uh, I have a watch. And so like my, my wife, her texts and phone calls, those are the two things that like come through to my watch. Otherwise everything else is essentially muted. And I don&#39;t have like email push notifications come through to my phone. Um, the only thing that does come through to my phone or like text messages or whatever. And, and that&#39;s part of my, like part of my strategy, because as I&#39;ve stepped into this place, which has got just more people and more demands and all those types of things, uh, more and more people are looking and kind of vying for your time. </p>

<p>Nick Clason (13:01):<br>
And so instead of the way I, the hack, I guess, and this for me is instead of letting my phone dictate to me when I&#39;m supposed to respond, I, I choose those and I build pockets of those into my schedule, you know? So like it&#39;s not that I don&#39;t check my email. I check it every single day, multiple times a day, but I don&#39;t do it when it dings and comes through to me. Um, and that&#39;s also just like for me, a focus, uh, a focus hack as well, because if I&#39;m writing something or doing something and I get a ding or a notification, uh there&#39;s there&#39;s studies that say like the brain is unable to multitask and is unable to, to go over to one thing and come back to another thing with the same capacity it takes, it takes a gr I don&#39;t remember what the exact like numbers are, but it takes a ridiculous amount of time for your brain to shut that back off and go back into, you know, that other thing. </p>

<p>Nick Clason (13:56):<br>
So, uh, I just, I grab my phone and if there&#39;s stuff on there that I need to respond to, I do it, but I do so kind of on my own time. So I, I really, I treat text a lot, like how I treat email. Um, because again, they&#39;re not, they&#39;re not driving me and speaking of driving, uh, sometimes that drives people insane. Um, and so I, you know, I just like, I&#39;m up front with them a little bit and I say, Hey, sorry. I was, you know, doing whatever, cuz it&#39;s, it&#39;s not that I&#39;m often just being lazy and ignoring it. It&#39;s just that for me to be able to focus, I need to not be being distracted. Mm-hmm <affirmative> so, </p>

<p>Matt Johnson (14:31):<br>
Yep. No, I love that. I, uh, I&#39;m the same way I keep my phone on mute too. Um, except for my wife and, uh, setting that up has been a game changer for me personally. And I&#39;m sorry if I miss your calls or it takes me a little bit to get back to you, but if it&#39;s super important, give me a call. Like you, it goes to my watch and then I go check my phone and then, um, see what&#39;s going on. So </p>

<p>Nick Clason (14:55):<br>
Yeah. Well, and I mean, yesterday I sent you like four messages, um, and they, like, none of them were urgent and they were all just sort of like, um, observations or like funny things or like, oh, did you see this? And you just, you responded to all of them, like in one text, you know? Yep. And I didn&#39;t need it. I, I didn&#39;t need you to respond. So I was totally fine. Like with the pace with which you replied, I knew eventually you&#39;d get to it. And so I wasn&#39;t, you know, I wasn&#39;t like worried about it. And so that contrary to popular belief, uh, that is okay. Yes, </p>

<p>Matt Johnson (15:27):<br>
Definitely. And we need to be okay with that as a culture and a society. Um, and we also need to realize that 99% of things that we have think is urgent are not urgent now. Um, that&#39;s something I&#39;ve run into a lot. Uh we&#39;re like, we get this out right now. This is super important. And I&#39;m like, well, yeah, let&#39;s get it out right now. But the difference between now and, you know, an hour from now, there&#39;s no difference actually in communication or, uh, the stress level of that. So, and that&#39;s gonna, we have to get out of the tyranny of the urgent. So mm-hmm </p>

<p>Nick Clason (16:02):<br>
<affirmative> yeah. So, so like, let&#39;s get super, super practical on this for just two seconds. Cuz so like my wife and I, for whatever reason, the last two churches I&#39;ve worked at have been like, they&#39;ve been like the absolute iron curtain for uh, text messages. And so like my phone doesn&#39;t really work super well in, in the churches I&#39;ve worked in. And so my wife and I have just defaulted to using, um, like WhatsApp as a text message service. And so I use that regularly every single day, but really only with my wife. And so that&#39;s how I have like custom notifications of hers that come through. But nobody else&#39;s. Um, how, how have you set it up where you get text messages alerted to you that are only from your wife and nobody else, like what&#39;s the setup for you on your </p>

<p>Matt Johnson (16:48):<br>
Like phone? Yeah. I just I&#39;ve set her up on iPhone. Like you can start setting people up and you do not disturb as like, um, your favorites or whatever. And that&#39;s who she is. I have her and my mom and that&#39;s it. And I only have MYM on just cuz you know, whatever craziness could happen back home, I want to be available. But um, and then my wife obviously, cause like I said, she&#39;s pregnant, so I gotta be ready at the drop of a whim to make sure, you know, whatever happens happens. So it&#39;s been a yeah, it&#39;s my wife and obviously she&#39;s, you know yeah. My favorite </p>

<p>Nick Clason (17:20):<br>
Even if, even if she&#39;s not pregnant. Yeah, yeah. It&#39;s it&#39;s your wife. So I love that. Cool. Yeah. So like you said, I think that&#39;s a really good, I think, I think, uh, we&#39;re we are in a little bit of a cultural moment of shifting more to this because I mean asked, think about the other day I grabbed my phone and I was like, dang, there&#39;s so many just notifications on here. And like that&#39;s what apps have have learned like, oh push notifications are the way to get people&#39;s attention. Yeah. But if, you know, I like when I grab my mom&#39;s phone, for example, she has 47,000 unread notifications. I&#39;m like, what is the point of this? Like your brain can&#39;t physically process all this. So I dunno. Anyway. All right. Hack number two for you. </p>

<p>Matt Johnson (18:01):<br>
Um, so even I&#39;m gonna piggyback off a little bit of your phone stuff. So mine is also with phone and this is really to do with mental health and this is gonna probably sound crazy coming from the, a marketing communications person is I try to avoid social media as much as possible in my free time. Um, yeah. So I try to keep up with social media trends. So maybe at the most I&#39;m on, you know, I&#39;ll look at social media an hour at the most, but I try driving a hit an hour, you know, I try to do like maybe 30 minutes, I&#39;ve deleted most of the apps off my phone. So I actually have to be do my due diligence, like make it part of my work rhythms. Like I&#39;m taking social for work. I&#39;m not checking social to pass time. Um, and I was just realizing that I was just becoming so negative about so many different things, um, that I shouldn&#39;t be negative or mad about. Like my sports teams being mad about whatever&#39;s going on with them. <laugh> um, mad about some </p>

<p>Nick Clason (18:57):<br>
Sports are so dumb, man. They get me in such a bad news. </p>

<p>Matt Johnson (19:00):<br>
Exactly. That&#39;s like, why am I mad about this? Like I used to love this, uh that&#39;s cuz I wasn&#39;t on Twitter worried about what other people were saying or worried about what trade was happening or on Reddit, seeing what all the sports, all the people in my fandom, my, um, think, um, seemed with like video games, the bashing of like video games or even the church, like, you know, you would go on Twitter and I can see how people, you know, make, say, say something about the church and it&#39;s really easy to get down about that. So I just started like going, you know, this isn&#39;t worth it for me mentally. Um, and uh, I&#39;m not gonna waste my time with it. So I deleted a bunch of the apps and I&#39;ve made it okay, I&#39;m gonna check social for work purposes or um, check it up on family. </p>

<p>Matt Johnson (19:44):<br>
But I, most of my family doesn&#39;t even post anymore. We have our group chats and that&#39;s kind of, what&#39;s become the thing for us to like keep in touch with each other. So if I have a photo of ultrasound or whatever, I don&#39;t need to post that on Instagram right away. I just send it over to my group, my family group chat, and I hear all their thoughts and there&#39;s only ones I even care about. So, um, yeah, it&#39;s definitely weird cuz like the last couple episodes we&#39;ve talked about how important it is for you to be on social. Um, but yeah, I think it is important to be on social, but you also need to have that balance where social media is not taking over your life. And if you&#39;re starting to see it affect it mentally affect you. Like you, you should do something about that. Mm-hmm <affirmative> and you and I were talking yesterday about all the studies that have come out about the effects of social media on the brain, watch the social dilemma on Netflix. Like we don&#39;t know, well, we&#39;re starting to see the ramifications of social media and we need to have clear boundaries with it. I think personally. </p>

<p>Nick Clason (20:42):<br>
Yeah. I, you know, as a youth pastor we&#39;ll post a lot of stuff on social media or whatever, and then like I&#39;ll have a mom or dad or whoever a parent say, you know, Hey, our kids don&#39;t have social media and I will literally respond with that is great. And I fully support that decision. Exactly. Honestly, I do. Like if, if be, so I feel like being on social media is an opportunity to try and reach a certain demographic of kid. Who&#39;s probably not doing anything, um, useful or good with their time on social media and if they have poor boundaries and they&#39;re just on it all the time, like then I want us to, to be a part of their feed and part of their algorithm. And so that there is some, some Jesus in there. Right. But otherwise if a parent is parenting in that sort of way, like I support it fully. </p>

<p>Nick Clason (21:29):<br>
And quite frankly, as a dad of a six and a half year old, like I can&#39;t imagine giving him social media here in more years or, or 10 or whatever, you know, whatever that&#39;s gonna be like. And so I, I think it&#39;s, yeah, it feels very like double edged sword. So it&#39;s, we&#39;re, we&#39;re producing things for social media. We&#39;re producing things for digital content, but we&#39;re not, um, necessarily personally engaging in those things. Mm-hmm <affirmative>, you know, um, ourselves and yeah, I, I agree with you. Like there&#39;s been times where, um, I, I feel very, uh, full of anxiety or I&#39;m really like, I notice myself being really short, like with my kids, I have a really short, uh, like just patience level with them. And oftentimes that&#39;s a direct correlation to just the amount of time I&#39;m spending on my phone or the amount of time that I&#39;m, you know, worrying about whatever sort of thing I&#39;m and that&#39;s, you know, especially in the last couple years, like, uh, at work and stuff, I&#39;ll people will talk to me about news, like news things. And I literally am like, oh wait, what&#39;s happening. Like I don&#39;t watch the news. Like it is not, is not good for my mental health. Just tell me what I need to know and what lit was actually affecting me and the rest. I&#39;m gonna try to not think about cuz that&#39;s again, the, the, I think the brain was not meant to process the amount of information that we as Americans have access to on a daily basis basis. </p>

<p>Matt Johnson (22:55):<br>
No, it definitely wasn&#39;t. I mean, you just look at the history of the human brain and you see like, this is the only time in culture where we&#39;ve really ever had to deal with this. So, and why is anxiety, depression and everything so high right now? I mean, it&#39;s not all cause of social media, but definitely that&#39;s a contributing factor to it. So cause I felt it, you know, I feel it, I get more depressed and anxious like you were saying, so </p>

<p>Nick Clason (23:19):<br>
Yeah, yeah, yeah. Uh, alright, sweet. So, um, alright. So my next one is, uh, it&#39;s gonna feel like a little bit of a, a Zig to the zag of this rest conversation <laugh> uh, but I, uh, gosh, it&#39;s been about a year, year and a half or so. Um, but I have made, um, mornings, uh, getting up in the morning with coffee, going, uh, to read my Bible a priority and it&#39;s been a thing I&#39;ve basically not missed for about a year. So I used to, you know, I have, I have young kids, uh, six and four. And so, um, you know, a year ago, year and a half ago when I started there five and three or two or whatever. And uh, I would used to just sleep in, um, until they came and woke me up, which so that there was no sleeping in all right. </p>

<p>Nick Clason (24:09):<br>
But there was a, they were pretty, pretty good. Uh, we have this little like clock thing that turns green when they&#39;re allowed to get outta bed. And so that&#39;s set for seven. And so they&#39;re pretty good about following that. And so I would, I used to lay in bed and sometime after seven they&#39;d come in with their little clock that was green and they&#39;d say, Hey, our clock&#39;s green, you know, we get up and I would always feel like I was just running, be behind. Like I was, I&#39;d always just felt like I, uh, was catching up to the rest of my day, the rest of my morning. And so kind of around that, whatever, whatever time, like a year ago or so I was like, I&#39;m gonna get up at six every morning cuz I knew that they&#39;re probably gonna get up around seven. </p>

<p>Nick Clason (24:47):<br>
And uh, the way I did it is we have like, uh, uh, Amazon Alexa app, uh, like all of our lights. Uh, so like I have my lights automatically turn on at six down in the dining room and every night before I go to bed, now I program coffee. And so as soon as I wake up, I literally smell coffee and see the lights. Um, those things just helped me get out of bed. <laugh> the idea of setting an alarm and then getting up and then going down and doing all that stuff. Mm-hmm <affirmative> um, it, it, I just would, at that time I would just mentally cash it in and say whatever I&#39;m asleep in, I&#39;ll do it again. I&#39;ll do it tomorrow. And so like those few hacks have helped me get up. Um, and then what I do is I get up, I drink coffee and I spend time reading my Bible and that has been one of the most centering and grounding things for me. </p>

<p>Nick Clason (25:37):<br>
And, uh, I was doing it by myself and then a couple months later my wife actually joined me. Um, and so it&#39;s been a thing that we&#39;ll we&#39;ll do together. We&#39;ll just both get up. Coffee&#39;s going, we each have a cup. We&#39;re sitting, uh, at the dining room table, she&#39;s reading her Bible, I&#39;m reading my Bible. Um, and we are just connecting ourselves, centering ourselves to our source. Mm-hmm <affirmative> and it&#39;s less sleep. Yes, because I&#39;m waking up an hour early. So on the like immediate need of rest, it may feel like it&#39;s, it&#39;s less right. But as a discipline, now that&#39;s woven in to what I do. Um, other things have adjusted to accommodate this because I know how important it is. And so for example, we don&#39;t stay up as late because we know we&#39;re gonna get up at six, uh, to read our Bible and to drink coffee. </p>

<p>Nick Clason (26:26):<br>
And so maybe we&#39;re not watching that next episode when we end one on Netflix instead we&#39;ll turn the TV off and you say, all right, what? It&#39;s probably time to go to bed, you know, so we can get up. But that has been an absolute game changer for me, uh, just in, in my personal rhythms. And um, if I start my day, that way with a little bit of it&#39;s a slower pace, uh, without the kids, um, waking me up outta bed, uh, then, then when they do come outta their rooms and everything like that, I feel like I&#39;ve done what I need to do. Um, and I&#39;m able to, uh, go after whatever I need to go after that day. Um, as it pertains to work, rest, social media, all those types of things. Like all those things can happen now because my time with Jesus has already taken place. Mm-hmm <affirmative> so that&#39;s been a game changer for me develop </p>

<p>Matt Johnson (27:14):<br>
That. I, uh, yep. I do. I do the same thing. So, uh, wake up early and I love reading my Bible in the morning, um, before or after my workout. So </p>

<p>Nick Clason (27:26):<br>
Yeah. Yeah, it&#39;s good. And like I said, uh, you know, I, I, I knew myself and so know yourself. Like I knew I needed some prompting to get out bed. And so that&#39;s why I learned how to use the programmer on my coffee maker. Um, and I, I recently started roasting my own coffee. And so I, my, the coffee I make at my house is actually my, my, my favorite coffee, you know, there&#39;s a really good roaster down the street that a lot of people here like, and I like it too, but I, I think my coffee&#39;s better. I think your coffee&#39;s better. What </p>

<p>Matt Johnson (27:58):<br>
I&#39;m literally <laugh> </p>

<p>Nick Clason (28:00):<br>
Well, what I&#39;m literally drinking right now, I roasted at like five 30 last night in my garage. So like, it can&#39;t, it cannot get fresh. Exactly. You know? And so there&#39;s really, you know, that&#39;s maybe another podcast topic, all do </p>

<p>Matt Johnson (28:13):<br>
A coffee roasting podcast. </p>

<p>Nick Clason (28:15):<br>
I love that job. Also people out there it&#39;s really easy and it&#39;s actually quite cost effective. Very, so, uh, there you go. All right, Matt, your last one, what do you got? So </p>

<p>Matt Johnson (28:26):<br>
My next, my last one, um, this is something that you, I think everyone should be doing is we gotta take care of ourselves physically in some aspect. Um, yeah. </p>

<p>Nick Clason (28:36):<br>
Yeah. </p>

<p>Matt Johnson (28:37):<br>
I, uh, I&#39;m, I love running. Running&#39;s a great time for me to, uh, you know, really process and rest and get my endorphins up and think, and also take care of my heart and my body. And it&#39;s also, I&#39;ve noticed as I&#39;ve worked in ministry, like every year I gain a little bit more weight because, you know, they just get a little crazy. And also as you know, these churches and ministries, they love the things that are bad for you like donuts and, uh, um, as much junk food as they can get chips, mountain do, especially being a youth pastor, all the stuff you deal with, it&#39;s really easy to kind of lose sight of your, uh, physical health. But, uh, honestly my favorite thing to do is to swim. Um, I&#39;m a big swimmer. I was a swim in my, with, uh, in high school, very competitively went to, uh, state and stuff. </p>

<p>Matt Johnson (29:27):<br>
So, um, met my wife&#39;s swimming. It&#39;s like a really big thing in our lives. And, uh, what I love about swimming is waking up at, you know, um, usually very early, like 5:00 AM. <laugh> going to the pool <laugh> and it&#39;s just, it&#39;s like dark out and I&#39;m just in the water, me and my thoughts. Um, mm-hmm <affirmative> and so it&#39;s kind of a time of meditation. I&#39;m, you know, weightless, I&#39;m able to really work out, control your breathing cause you have to in swimming, it&#39;s this very, um, cathartic thing for me that I&#39;ve, uh, really grown to love. And it is honestly probably the hardest thing to wake up to. Cause there&#39;s nothing like waking up and being cold outside and going. I&#39;m gonna go get in a 72 degree pool and uh, swim for an hour. And, uh, and I&#39;m gonna, I&#39;m gonna be honest. It&#39;s been a little bit harder to keep my swimming hobby here in Chicago, because there&#39;s just not a lot of pools here, really, </p>

<p>Nick Clason (30:28):<br>
Dude, I know, trust me. So, </p>

<p>Matt Johnson (30:30):<br>
And I&#39;m coming from a world, like when I lived in Colorado where every recreation center had a pool, cuz the pool swimming was just a huge, um, pastime there. So it&#39;s been very hard to keep that up here. That&#39;s why running has become more of my zeitgeist, but like swimming is that thing where, cuz you can&#39;t really have headphones swimming. You can&#39;t, you, I mean you have to be in your thoughts, which, um, it&#39;s just a weird time, but it&#39;s also a time that I&#39;ve talked to God more than any time in my life is when I swim. So </p>

<p>Nick Clason (31:01):<br>
<laugh> yeah, it&#39;s good. Yeah. Since, you know, like when we moved here, it was middle of pandemic and so like, uh, we canceled our gym membership in Ohio from when we moved and I didn&#39;t pick one back up when I got here, obviously cuz there&#39;s a pandemic going on and gyms weren&#39;t even a thing. And so, uh, I took up running just to get out of the house and I never thought I&#39;d be a runner, but you know, um, I am now and I look forward to it and I enjoy it. And in a lot of the same ways, it&#39;s kind of that just cathartic experience for me. Um, a great place to be alone with my thoughts or even just on a podcast and back to your hobby point. Like there are, I listen to a lot of ministry podcasts and so those are in there for sure. </p>

<p>Nick Clason (31:48):<br>
But uh, the ones I most look forward to our, the entertainment ones, ones about sports, basketball, fantasy football, all those types of things. And so that&#39;s my, that&#39;s my attempt to disconnect, you know, a little bit. And so I agree like man exercise that there&#39;s such a, I don&#39;t know what I, I think like the landscape is shifting a little bit, like I think millennials and gen Z are, are pushing these things. But I think that there&#39;s some, there&#39;s been some notions of older generations that are like, oh, I don&#39;t have time to do that. Like I just, I need to focus on my work and um, that&#39;s just, that&#39;s super, </p>

<p>Matt Johnson (32:20):<br>
Very, somewhat healthy. </p>

<p>Nick Clason (32:24):<br>
And, and you like in all of this, right, this entire conversation is woven into like you, you need to be the best version of you to be the most effective at leading some of stuff. And if you&#39;re not, you&#39;re you&#39;re not gonna be very effective. Mm-hmm <affirmative> so find whatever that thing is. And you know, like you, my wife will say like, you know, she&#39;s like, she&#39;ll struggle to like find time to do it. And I&#39;m like, you, you can&#39;t afford not to a little bit, you know, like you gotta, you gotta figure it out. You gotta make it a priority. And so it&#39;s, you know, cuz we got kids and so someone&#39;s gotta stay with them. And so, you know, I&#39;m like, Hey, like I know this is important for you to do so let me, uh, you know, let&#39;s, let&#39;s figure it out so that you can have what you need. I can have what I need, all that type of stuff. </p>

<p>Matt Johnson (33:04):<br>
So exactly. </p>

<p>Nick Clason (33:05):<br>
Yeah. All right. Love it. Last one for me then is, uh, this one&#39;s work related. Um, but use all of your vacation time that your work gives you. </p>

<p>Nick Clason (33:17):<br>
Like don&#39;t leave any on the table. I, there are people who like don&#39;t use it all and I, what are you doing that is li PTO stands for paid time off your, your job is telling you that we will pay you. If you take this time off, you have earned this. This is a part of our agreement that we&#39;ve made with you. You can work here and we will still allow you your paycheck and your salary. If you, uh, take this amount of time off mm-hmm <affirmative> so don&#39;t leave any PTO on the table. Like that is a bad, bad strategy. <laugh>, uh, use it all. And you know, there like our, our, our work lets you like roll some like a, a week&#39;s a week&#39;s worth into the next year. Um, I never have that to do. Like I literally never have any to roll. </p>

<p>Nick Clason (34:12):<br>
I burn all of it. It is gone. I use it early. I use it often. Like it is, uh, it&#39;s it&#39;s one of my strategies to staying, uh, you know it, my, I don&#39;t know. It&#39;s just, for me, life is more than just a job and life is more than just work. And so, uh, use all of your PTO. That is a great way to stay fresh, stay healthy, do the things that are important to you, do the things that matter to you. And even if you&#39;re, you know, if you&#39;re listening to this and you&#39;re in ministry, odds are, you probably are thinking like, okay, but I don&#39;t have a lot of money to go on vacation. Then don&#39;t go on vacation, just stay home and do fun stuff with your family and your kids. But like, don&#39;t like, just because you can&#39;t go anywhere else doesn&#39;t mean that you should then default into going to work. Like the place will not burn down if you&#39;re not there. Yeah. So </p>

<p>Matt Johnson (35:02):<br>
Exactly. And um, my favorite thing is it&#39;s kind of a badge of honor with the, uh, lot of older gen the older generation that I know is like, yeah, I have this much PTO. I haven&#39;t used my old vice president on marketing. My old job used to have every year he would roll over like 120 hours of PTO. And finally I got to the point where I would tell him, like, you need to take PTO, don&#39;t check on me. Like just go on vacation. He was his vacation. So, um, he started doing that and he would take two weeks off a year to just do some carpentry stuff, cuz that was his favorite hobby and it was super healthy for him. So, um, but he hadn&#39;t done that, you know, for like 15 years at the company. So take your PTO. I totally agree. </p>

<p>Nick Clason (35:43):<br>
You look, you literally, I mean there are literal studies out there I should have, I should have had &#39;em to cite &#39;em a little bit more, but you are not good if you don&#39;t have margin baked into your life, like you, your body and your brain need those things to make you more creative. Yep. And it&#39;s, you know, in some of those spaces and in some of those margins where your brain will be able to connect some of those dots, you can&#39;t just, you can&#39;t just hard charge and be eight hours or 12 hours a day with, with no space, you know? Yeah. Some of the, I, I, I dunno if you&#39;ve ever heard of this map, but uh, I think like Winston Churchill, um, he would take like a nap every single day and he is like one of the most, you know, successful, uh, leaders that we&#39;ve known in our world. </p>

<p>Nick Clason (36:28):<br>
And he did that because he knew it was good for his brain. Good for that rhythm of rest. And it made him a better leader. Exactly. So, yep. Yeah. So cool. All right guys. Well that is it for today. Uh, just some hacks, some thoughts. Um, again, like we said, your ministry will not be successful if you are not personally healthy a hundred percent. So be personally healthy, put the guardrails, the things that you need into place, um, figure out your rhythms, your hobbies, and the things that, um, work for you and are important to you. And, uh, don&#39;t, don&#39;t burn out because your church and the world and, uh, people, they, they need what you have to offer and so take care of yourself and uh, those other things will, uh, will be there when you come back. I promise any last parting thoughts. </p>

<p>Matt Johnson (37:21):<br>
I have one thing that I wanted to talk about real quick, about last week&#39;s episode that you and I talked about as a correction, uh, we had talked about the TikTok water mark, and I wanted to correct everyone, myself, especially cause you and I talked. And it&#39;s something that changed very quickly is if you had that TikTok water, mark Instagram is going to suppress you now. So mm-hmm <affirmative> I wanted to just tell everyone don&#39;t do that. We&#39;ll have more tips in an upcoming episode about that. <laugh> but just wanted to get on the record as quick as possible. Hey, we messed up there. Um, pull that. Don&#39;t put the water mark on Instagram, so </p>

<p>Nick Clason (38:00):<br>
Yep. That&#39;s my fucked box. Yeah. Well, and, and if you listen closely, I was trying to disagree with Matt amicably, uh, live last </p>

<p>Matt Johnson (38:07):<br>
Week. So, and we get into like, I read that article forever ago and I sent it to you and then I changed the article and I hadn&#39;t read it and I didn&#39;t do my due diligence there. So a lot of good lessons in it, but yep. </p>

<p>Nick Clason (38:19):<br>
Well, and that just goes to show just how quick everything changes. So what, what works today at, you know, quote, unquote time of this recording? Like may not even still be treated yeah. Watch </p>

<p>Matt Johnson (38:28):<br>
Next week the watermark is boosted. So let&#39;s just say, who knows? </p>

<p>Nick Clason (38:34):<br>
Yeah. That&#39;s why all this is very in lifetime, very important. Like this is, you know, trends now, but especially with social media, I mean, they&#39;re always changing their algorithms and uh, you&#39;re, you&#39;re on borrowed space with them. So you have to play a little bit by their rules. Exactly. </p>

<p>Matt Johnson (38:48):<br>
Yep. So I just wanted to give that correction real quick before we think goodbye to the audience. So. </p>

<p>Nick Clason (38:54):<br>
Cool. All right guys. Appreciate it. Hey, follow us on Twitter. <a href="http://www.twitter.com/hybridministry" rel="nofollow">http://www.twitter.com/hybridministry</a>  we are online, at <a href="http://www.hybridministry.xyz" rel="nofollow">http://www.hybridministry.xyz</a> and, uh, give us a subscribe, maybe a rating. That&#39;d be incredible. I share this with a friend and we will talk to you guys next day.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Matt and Nick discuss ways to remain personally healthy and maintaining good boundaries with digital, social media, and how to avoid burning out while working in a church or in ministry. Join in on the conversation. Leave one of your best hacks in the comment section below!</p>

<p>Follow us on Twitter - <a href="http://www.twitter.com/hybridministry" rel="nofollow">http://www.twitter.com/hybridministry</a><br>
Or check us out online - <a href="http://www.hybridministry.xyz" rel="nofollow">http://www.hybridministry.xyz</a></p>

<p><strong>TIMECODES</strong></p>

<p>00:00-1:29 - Intro and Welcome<br>
1:29-6:28 - Rest &amp; Boundaries with Digital Ministry<br>
6:28-11:10 - Hack 1 - Find a Hobby<br>
11:10-18:00 - Hack 2 - Turn your phone to mute<br>
18:00-23:22 - Hack 3 - Avoid Social Media<br>
23:23-28:26 - Hack 4 - Get up Early and Read your Bible<br>
28:26-33:10 - Hack 5 - Take care of yourself physically<br>
33:10-37:21 - Hack 6 - Use all of your vacation<br>
37:21-38:57 - Stat Correction - Take your TikTok Watermark off of all your Instagram Reel posts<br>
38:55-39:12 - Outro</p>

<p><strong>TRANSCRIPT</strong></p>

<p>Nick Clason (00:01):<br>
Well, hello everybody. And welcome to another edition of the hybrid ministry podcast. I am your host, Nick Clason alongside my amazing friend. And co-host Matt Johnson, Matt, how are we doing this morning, </p>

<p>Matt Johnson (00:18):<br>
Nick? I am doing great. I, uh, woke up with for a nice little run, go the sunrise. It was, uh, just a really refreshing morning, able to pray a little bit. It was a great way to start the day. So, </p>

<p>Nick Clason (00:31):<br>
So when you run, are you a podcast guy? Are you a music guy or are you a nothing guy so that you can have your, your prayer moments? </p>

<p>Matt Johnson (00:41):<br>
Oh, good question. Um, so normally I&#39;m a podcast guy, but right now I&#39;m going through an audio book about how to raise great daughters, cuz I&#39;m about to have a daughter and I&#39;m freaking out a little bit <laugh> um, but you got </p>

<p>Nick Clason (00:56):<br>
The first little bit, all they do is poop, man. </p>

<p>Matt Johnson (00:58):<br>
Yeah. So you know of watching all the newborn videos and stuff, but I think that was why I went for that run, but I usually pause it at some point and just, you know, do some prayer. Um, but I&#39;m not a psychopath like Joe Rogan where I just listen to nothing, my entire run like a crazy person. I don&#39;t understand that. </p>

<p>Nick Clason (01:15):<br>
I didn&#39;t know that about him, but yeah, that&#39;s psychotic, </p>

<p>Matt Johnson (01:17):<br>
<laugh> he, uh, I remember podcasts forever ago where he was talking about that. He&#39;s like, if you&#39;re listening to something during you&#39;re run, you&#39;re not running right. Or something along those lines. And ever since then, I was like, this man is a crazy man. So, </p>

<p>Nick Clason (01:32):<br>
Well, that&#39;s actually a good kind of segueing tool I wanna talk about today. Um, I, this one, this one feels a little bit of like a deviation. I feel like from what our normal kind of topics are, but I wanted talk about rest and boundaries. Um, love it as it pertains to working in a church as it pertains to being the social media person. And so, you know, I thought, I thought we could just kind of have a conversation around the importance of that, um, rest, uh, and how we restore ourselves. Uh, because from my vantage point, if you&#39;re listening to this podcast, the odds are you are the social media person at your church, or at least you&#39;re interested in it, some degree in fashion and people like that are typically the most technologically savvy in their church. That means that they&#39;re, um, young or whatever, for whatever reason you&#39;ve been pegged that person. </p>

<p>Nick Clason (02:26):<br>
Uh, and so that means that you are the person on social media maybe personally. So how do you create good boundaries between, um, your work life, which is gonna be about what you&#39;re posting and what you&#39;re trying to do for your church, uh, digitally in a hybrid sort of way, and then how you personally restore and how you personally, uh, rest and reflect. And so even, you know, you saying you&#39;re out on a run and, uh, just using that as a time to kind of pray and process. I&#39;m wondering if that&#39;s one of yours, but I&#39;m not gonna give, give anything away. So mm-hmm, <affirmative> what, like before we dive into like tips and hacks, like what&#39;s been your observation or your experience with this sort of thing, as it relates to people working in churches or working in ministry context. </p>

<p>Matt Johnson (03:09):<br>
Um, the biggest thing I have noticed personally, of people working in the ministry, especially, uh, the church ministry world is burnout is exceptionally high. Um, and I think it has a lot large part to do with, uh, you know, usually people are wearing multiple and multiple of hats. Um, mm-hmm, <affirmative> for some, probably 90% of people listen, this podcast are, you know, running social media, being a youth pastor and, uh, in charge of some other ministry at their church. So, um, and it&#39;s just, cuz we know, um, the margin of like resources at a church is just little thinner when it comes to stuff, cuz you&#39;re relying on not revenue streams necessarily. So, um, I think it&#39;s easy to get burned out and it&#39;s easy to kind of lose focus of what&#39;s actually important and not take care of ourselves. And I&#39;ve also noticed usually people go on a sabbatical way too late mm-hmm <affirmative> um, usually we go, okay, it&#39;s time for you to do a sabbatical. And you know that person&#39;s been there 20 years on burnout. They come back from the sabbatical and they still have it fully recovered usually. So, um, yeah, we just gotta figure out how do we get you through those points where you don&#39;t have vacation where you&#39;re in the middle of everything else going on, especially like Christmas and Easter seasons is a great example. </p>

<p>Nick Clason (04:33):<br>
Yeah. Yeah. It&#39;s <laugh>, it&#39;s the whole sabbatical. Thing&#39;s funny. I&#39;ve been in, in ministry now 11 and a half, almost 12 years. Most churches give sabbatical around year seven, but it&#39;s, it&#39;s a sabbatical from like your church. So seven years at your church and I&#39;ve never, I&#39;ve never made it that long. So yeah. </p>

<p>Matt Johnson (04:52):<br>
<laugh> exactly. </p>

<p>Nick Clason (04:53):<br>
Don&#39;t know what that&#39;s they don&#39;t know what that feels like. </p>

<p>Matt Johnson (04:55):<br>
<laugh> I know that&#39;s more, that&#39;s the typical person. So they go from one church, you know, they get pretty to that edge of burnout and they go to the next church, they get refreshed. Cause you get that energy being somewhere new, but then like that mean it&#39;s the same workload sometimes more. Um, I&#39;ve never really been anywhere. That&#39;s been a less workload than the last place for a long period of time. So </p>

<p>Nick Clason (05:17):<br>
Yeah. Yeah. That&#39;s interesting. And, and in my case almost most, most jobs I&#39;ve taken, I&#39;ve not had any sort of like weaker whatever in between. Like I remember, uh, couple, a couple of job transitions ago. My last week, um, at one church was running, executing everything for summer camp. We like did our own summer camp. So like I was teaching, speaking, all those things, um, drove home, packed my office. And then that was like on Saturday morning, the next day I went to my new church and then that Monday morning I boarded the bus to go to their summer camp. So it was like two back to back weeks of summer camp. And so it wasn&#39;t, it wasn&#39;t, you know, from one job with a nice little break and a nice little pause, it was literally like <laugh> boom done. Here we go onto the next one. </p>

<p>Nick Clason (06:01):<br>
And so, yep. And I think that some of that mean like there&#39;s just a cultural expectation about, um, work and hustle and all those types of things and, and you know, we can get into like, uh, generations and the different, the different approaches to work and attitudes toward work and all those types of things. And I, there&#39;s definitely a difference. Um, and we don&#39;t wanna be lazy, you know, but we also wanna be smart, you know, with what we&#39;re doing in our workloads and stuff like that. So, uh, I had each of us kind of come up with three tips or tricks, uh, as it pertains to, um, rest boundaries. And so Matt, do you wanna go first and share your first tip, your first trick, your first hack, um, on having good rhythms of rest? </p>

<p>Matt Johnson (06:44):<br>
Yeah, absolutely. Um, my first tip hack, um, is really find that hobby that, um, helps you escape. Um, like that is your hobby that you can, um, when you get home or on the weekend that you can go do that is nothing to do with work. <laugh> like it can&#39;t have anything to do with work. And I have two, uh, one is fly fishing and I love fly fishing, especially, um, what the aspect is. I can go to the middle of nowhere and I have no cell service <laugh>. And </p>

<p>Nick Clason (07:22):<br>
How often are you fly fishing in Chicago? </p>

<p>Matt Johnson (07:24):<br>
Uh, not a lot here, but when I was in Colorado, I was going about every other weekend and my stepdad dad, and I would go up to the mountains, find some river and I&#39;d have go to canyons and I&#39;d have no cell service. So even if the of the world went on fire, I&#39;d have no idea. Um, which was awesome because like I could really unplug. And then the second thing for me personally is, uh, gaming video games. Um, you need, and that&#39;s, uh, you know, I worked in the game industry as an intern for a long time and um, they&#39;ve always been a huge part of my life. So, uh, I, uh, able to escape different worlds, um, and really just like live out whatever I&#39;m doing, but that&#39;s actually become a time where I bond with all my friends from like high school and stuff. So those are two great hobbies, both, uh, very different one. I literally unplug from the world and the other one you&#39;re virtually unplugging. So both, uh, the work good for me mentally. </p>

<p>Nick Clason (08:26):<br>
Yeah. So like, okay, let, let me, uh, push, push a little bit on this. So you are not in Colorado anymore. You are in Chicago, you don&#39;t like fly fishing is not a super accessible thing here. So how have you personally kind of dealt with that as like, do you feel like, uh, the, the geography of your, your current occupation is keeping you from being able to access one of your hobbies and how, how are you like dealing with that navigating through that? </p>

<p>Matt Johnson (08:55):<br>
Yeah, that&#39;s a, I mean, that&#39;s a great question. It has definitely changed the way I do fly fish. So, um, I mean there&#39;s a fly fishing community out here, but it&#39;s very different than the Colorado community they&#39;re fly fishing and ponds and like lakes and stuff. </p>

<p>Nick Clason (09:09):<br>
Yeah. Which </p>

<p>Matt Johnson (09:10):<br>
I mean is totally fine, but I, when I fly fish, I like to stand in the river with my waiters on, let the water rush over me and just be, really be in nature. So I&#39;ve done that aspect where, okay, I&#39;m gonna, you know, um, go lake fly fishing or whatever. Um, there are a couple streams, you know, you just gotta drive to them. So it definitely though has hindered my, uh, my escapism through fly fishing. So I&#39;ve had to be a little more creative with how I escape into nature now. And that&#39;s been more intentional going to just nature preserves and, you know, um, uh, like just trying my best to escape into the wilderness, how I can here. But as you know, there&#39;s not tons of nature around the <laugh>, so </p>

<p>Nick Clason (10:00):<br>
<laugh> yeah, </p>

<p>Matt Johnson (10:01):<br>
Yeah. It is definitely a challenge here. </p>

<p>Nick Clason (10:04):<br>
Yeah, no, it&#39;s good. I, I think like for me, uh, this is one of things I&#39;m honestly really, really terrible at is having my own hobbies because I, I like my hobby. I do feel like in a lot of ways is being a youth pastor. And so, um, it&#39;s funny cuz like, uh, guy used to work for, uh, I would text him like an idea about youth mysteries, like randomly late at night and he was like stop working. And I said, I, I, this is, this is what&#39;s fun for me, you know? Uh, but the, to your point, the problem is like if I only ever do that only ever think about that, I don&#39;t have anything that&#39;s legitimately just for me, you know? Yep. Um, and even like things like I&#39;ll go on runs and I&#39;ll listen to podcasts and they&#39;re typically ministry related podcasts, you know, I have some, I have some that are more hobby related like sports or whatever. Um, and those typically those typically fly to the top of my playlist queue anyway. Uh, so that, that maybe is the way I do it, but yeah, I&#39;m not, I&#39;m not very good at this. So thanks. Thank you for challenging me already this </p>

<p>Matt Johnson (11:10):<br>
Morning. It&#39;s my </p>

<p>Nick Clason (11:11):<br>
Goal, man. So <laugh> <laugh> all right. Uh, okay, so here&#39;s a hack I have. Okay. Um, and I don&#39;t know if this is a good strategy or not, especially for like a communications person in your church. Um, it&#39;s gonna, it&#39;s gonna maybe feel like, uh, not the, maybe the best strategy. Uh, but my phone personally, dude, like it never rings. Yep. Um, I literally have it on mute all the time. <laugh> in fact I was it yesterday, maybe it was two days ago. I literally lost my phone for like two hours at work. And um, I, I, I retraced all my steps. I couldn&#39;t find it. And do you know what everyone&#39;s solution was? They said, oh, do you want me to call you <laugh> which like I have an office phone. Like I would&#39;ve done this myself. If I thought that this was an option, but I knew it wasn&#39;t because even if they call me, it was just going to be silent and, and people are like, oh, but if you&#39;re near it, you&#39;ll hear it buzz. </p>

<p>Nick Clason (12:13):<br>
No, like not on vibrate, like all the way silent. Like it never, I don&#39;t have any notifications come through ever. Um, and so like the only thing that&#39;s even like remotely, uh, close to my phone ringing, quote unquote, is, uh, I have a watch. And so like my, my wife, her texts and phone calls, those are the two things that like come through to my watch. Otherwise everything else is essentially muted. And I don&#39;t have like email push notifications come through to my phone. Um, the only thing that does come through to my phone or like text messages or whatever. And, and that&#39;s part of my, like part of my strategy, because as I&#39;ve stepped into this place, which has got just more people and more demands and all those types of things, uh, more and more people are looking and kind of vying for your time. </p>

<p>Nick Clason (13:01):<br>
And so instead of the way I, the hack, I guess, and this for me is instead of letting my phone dictate to me when I&#39;m supposed to respond, I, I choose those and I build pockets of those into my schedule, you know? So like it&#39;s not that I don&#39;t check my email. I check it every single day, multiple times a day, but I don&#39;t do it when it dings and comes through to me. Um, and that&#39;s also just like for me, a focus, uh, a focus hack as well, because if I&#39;m writing something or doing something and I get a ding or a notification, uh there&#39;s there&#39;s studies that say like the brain is unable to multitask and is unable to, to go over to one thing and come back to another thing with the same capacity it takes, it takes a gr I don&#39;t remember what the exact like numbers are, but it takes a ridiculous amount of time for your brain to shut that back off and go back into, you know, that other thing. </p>

<p>Nick Clason (13:56):<br>
So, uh, I just, I grab my phone and if there&#39;s stuff on there that I need to respond to, I do it, but I do so kind of on my own time. So I, I really, I treat text a lot, like how I treat email. Um, because again, they&#39;re not, they&#39;re not driving me and speaking of driving, uh, sometimes that drives people insane. Um, and so I, you know, I just like, I&#39;m up front with them a little bit and I say, Hey, sorry. I was, you know, doing whatever, cuz it&#39;s, it&#39;s not that I&#39;m often just being lazy and ignoring it. It&#39;s just that for me to be able to focus, I need to not be being distracted. Mm-hmm <affirmative> so, </p>

<p>Matt Johnson (14:31):<br>
Yep. No, I love that. I, uh, I&#39;m the same way I keep my phone on mute too. Um, except for my wife and, uh, setting that up has been a game changer for me personally. And I&#39;m sorry if I miss your calls or it takes me a little bit to get back to you, but if it&#39;s super important, give me a call. Like you, it goes to my watch and then I go check my phone and then, um, see what&#39;s going on. So </p>

<p>Nick Clason (14:55):<br>
Yeah. Well, and I mean, yesterday I sent you like four messages, um, and they, like, none of them were urgent and they were all just sort of like, um, observations or like funny things or like, oh, did you see this? And you just, you responded to all of them, like in one text, you know? Yep. And I didn&#39;t need it. I, I didn&#39;t need you to respond. So I was totally fine. Like with the pace with which you replied, I knew eventually you&#39;d get to it. And so I wasn&#39;t, you know, I wasn&#39;t like worried about it. And so that contrary to popular belief, uh, that is okay. Yes, </p>

<p>Matt Johnson (15:27):<br>
Definitely. And we need to be okay with that as a culture and a society. Um, and we also need to realize that 99% of things that we have think is urgent are not urgent now. Um, that&#39;s something I&#39;ve run into a lot. Uh we&#39;re like, we get this out right now. This is super important. And I&#39;m like, well, yeah, let&#39;s get it out right now. But the difference between now and, you know, an hour from now, there&#39;s no difference actually in communication or, uh, the stress level of that. So, and that&#39;s gonna, we have to get out of the tyranny of the urgent. So mm-hmm </p>

<p>Nick Clason (16:02):<br>
<affirmative> yeah. So, so like, let&#39;s get super, super practical on this for just two seconds. Cuz so like my wife and I, for whatever reason, the last two churches I&#39;ve worked at have been like, they&#39;ve been like the absolute iron curtain for uh, text messages. And so like my phone doesn&#39;t really work super well in, in the churches I&#39;ve worked in. And so my wife and I have just defaulted to using, um, like WhatsApp as a text message service. And so I use that regularly every single day, but really only with my wife. And so that&#39;s how I have like custom notifications of hers that come through. But nobody else&#39;s. Um, how, how have you set it up where you get text messages alerted to you that are only from your wife and nobody else, like what&#39;s the setup for you on your </p>

<p>Matt Johnson (16:48):<br>
Like phone? Yeah. I just I&#39;ve set her up on iPhone. Like you can start setting people up and you do not disturb as like, um, your favorites or whatever. And that&#39;s who she is. I have her and my mom and that&#39;s it. And I only have MYM on just cuz you know, whatever craziness could happen back home, I want to be available. But um, and then my wife obviously, cause like I said, she&#39;s pregnant, so I gotta be ready at the drop of a whim to make sure, you know, whatever happens happens. So it&#39;s been a yeah, it&#39;s my wife and obviously she&#39;s, you know yeah. My favorite </p>

<p>Nick Clason (17:20):<br>
Even if, even if she&#39;s not pregnant. Yeah, yeah. It&#39;s it&#39;s your wife. So I love that. Cool. Yeah. So like you said, I think that&#39;s a really good, I think, I think, uh, we&#39;re we are in a little bit of a cultural moment of shifting more to this because I mean asked, think about the other day I grabbed my phone and I was like, dang, there&#39;s so many just notifications on here. And like that&#39;s what apps have have learned like, oh push notifications are the way to get people&#39;s attention. Yeah. But if, you know, I like when I grab my mom&#39;s phone, for example, she has 47,000 unread notifications. I&#39;m like, what is the point of this? Like your brain can&#39;t physically process all this. So I dunno. Anyway. All right. Hack number two for you. </p>

<p>Matt Johnson (18:01):<br>
Um, so even I&#39;m gonna piggyback off a little bit of your phone stuff. So mine is also with phone and this is really to do with mental health and this is gonna probably sound crazy coming from the, a marketing communications person is I try to avoid social media as much as possible in my free time. Um, yeah. So I try to keep up with social media trends. So maybe at the most I&#39;m on, you know, I&#39;ll look at social media an hour at the most, but I try driving a hit an hour, you know, I try to do like maybe 30 minutes, I&#39;ve deleted most of the apps off my phone. So I actually have to be do my due diligence, like make it part of my work rhythms. Like I&#39;m taking social for work. I&#39;m not checking social to pass time. Um, and I was just realizing that I was just becoming so negative about so many different things, um, that I shouldn&#39;t be negative or mad about. Like my sports teams being mad about whatever&#39;s going on with them. <laugh> um, mad about some </p>

<p>Nick Clason (18:57):<br>
Sports are so dumb, man. They get me in such a bad news. </p>

<p>Matt Johnson (19:00):<br>
Exactly. That&#39;s like, why am I mad about this? Like I used to love this, uh that&#39;s cuz I wasn&#39;t on Twitter worried about what other people were saying or worried about what trade was happening or on Reddit, seeing what all the sports, all the people in my fandom, my, um, think, um, seemed with like video games, the bashing of like video games or even the church, like, you know, you would go on Twitter and I can see how people, you know, make, say, say something about the church and it&#39;s really easy to get down about that. So I just started like going, you know, this isn&#39;t worth it for me mentally. Um, and uh, I&#39;m not gonna waste my time with it. So I deleted a bunch of the apps and I&#39;ve made it okay, I&#39;m gonna check social for work purposes or um, check it up on family. </p>

<p>Matt Johnson (19:44):<br>
But I, most of my family doesn&#39;t even post anymore. We have our group chats and that&#39;s kind of, what&#39;s become the thing for us to like keep in touch with each other. So if I have a photo of ultrasound or whatever, I don&#39;t need to post that on Instagram right away. I just send it over to my group, my family group chat, and I hear all their thoughts and there&#39;s only ones I even care about. So, um, yeah, it&#39;s definitely weird cuz like the last couple episodes we&#39;ve talked about how important it is for you to be on social. Um, but yeah, I think it is important to be on social, but you also need to have that balance where social media is not taking over your life. And if you&#39;re starting to see it affect it mentally affect you. Like you, you should do something about that. Mm-hmm <affirmative> and you and I were talking yesterday about all the studies that have come out about the effects of social media on the brain, watch the social dilemma on Netflix. Like we don&#39;t know, well, we&#39;re starting to see the ramifications of social media and we need to have clear boundaries with it. I think personally. </p>

<p>Nick Clason (20:42):<br>
Yeah. I, you know, as a youth pastor we&#39;ll post a lot of stuff on social media or whatever, and then like I&#39;ll have a mom or dad or whoever a parent say, you know, Hey, our kids don&#39;t have social media and I will literally respond with that is great. And I fully support that decision. Exactly. Honestly, I do. Like if, if be, so I feel like being on social media is an opportunity to try and reach a certain demographic of kid. Who&#39;s probably not doing anything, um, useful or good with their time on social media and if they have poor boundaries and they&#39;re just on it all the time, like then I want us to, to be a part of their feed and part of their algorithm. And so that there is some, some Jesus in there. Right. But otherwise if a parent is parenting in that sort of way, like I support it fully. </p>

<p>Nick Clason (21:29):<br>
And quite frankly, as a dad of a six and a half year old, like I can&#39;t imagine giving him social media here in more years or, or 10 or whatever, you know, whatever that&#39;s gonna be like. And so I, I think it&#39;s, yeah, it feels very like double edged sword. So it&#39;s, we&#39;re, we&#39;re producing things for social media. We&#39;re producing things for digital content, but we&#39;re not, um, necessarily personally engaging in those things. Mm-hmm <affirmative>, you know, um, ourselves and yeah, I, I agree with you. Like there&#39;s been times where, um, I, I feel very, uh, full of anxiety or I&#39;m really like, I notice myself being really short, like with my kids, I have a really short, uh, like just patience level with them. And oftentimes that&#39;s a direct correlation to just the amount of time I&#39;m spending on my phone or the amount of time that I&#39;m, you know, worrying about whatever sort of thing I&#39;m and that&#39;s, you know, especially in the last couple years, like, uh, at work and stuff, I&#39;ll people will talk to me about news, like news things. And I literally am like, oh wait, what&#39;s happening. Like I don&#39;t watch the news. Like it is not, is not good for my mental health. Just tell me what I need to know and what lit was actually affecting me and the rest. I&#39;m gonna try to not think about cuz that&#39;s again, the, the, I think the brain was not meant to process the amount of information that we as Americans have access to on a daily basis basis. </p>

<p>Matt Johnson (22:55):<br>
No, it definitely wasn&#39;t. I mean, you just look at the history of the human brain and you see like, this is the only time in culture where we&#39;ve really ever had to deal with this. So, and why is anxiety, depression and everything so high right now? I mean, it&#39;s not all cause of social media, but definitely that&#39;s a contributing factor to it. So cause I felt it, you know, I feel it, I get more depressed and anxious like you were saying, so </p>

<p>Nick Clason (23:19):<br>
Yeah, yeah, yeah. Uh, alright, sweet. So, um, alright. So my next one is, uh, it&#39;s gonna feel like a little bit of a, a Zig to the zag of this rest conversation <laugh> uh, but I, uh, gosh, it&#39;s been about a year, year and a half or so. Um, but I have made, um, mornings, uh, getting up in the morning with coffee, going, uh, to read my Bible a priority and it&#39;s been a thing I&#39;ve basically not missed for about a year. So I used to, you know, I have, I have young kids, uh, six and four. And so, um, you know, a year ago, year and a half ago when I started there five and three or two or whatever. And uh, I would used to just sleep in, um, until they came and woke me up, which so that there was no sleeping in all right. </p>

<p>Nick Clason (24:09):<br>
But there was a, they were pretty, pretty good. Uh, we have this little like clock thing that turns green when they&#39;re allowed to get outta bed. And so that&#39;s set for seven. And so they&#39;re pretty good about following that. And so I would, I used to lay in bed and sometime after seven they&#39;d come in with their little clock that was green and they&#39;d say, Hey, our clock&#39;s green, you know, we get up and I would always feel like I was just running, be behind. Like I was, I&#39;d always just felt like I, uh, was catching up to the rest of my day, the rest of my morning. And so kind of around that, whatever, whatever time, like a year ago or so I was like, I&#39;m gonna get up at six every morning cuz I knew that they&#39;re probably gonna get up around seven. </p>

<p>Nick Clason (24:47):<br>
And uh, the way I did it is we have like, uh, uh, Amazon Alexa app, uh, like all of our lights. Uh, so like I have my lights automatically turn on at six down in the dining room and every night before I go to bed, now I program coffee. And so as soon as I wake up, I literally smell coffee and see the lights. Um, those things just helped me get out of bed. <laugh> the idea of setting an alarm and then getting up and then going down and doing all that stuff. Mm-hmm <affirmative> um, it, it, I just would, at that time I would just mentally cash it in and say whatever I&#39;m asleep in, I&#39;ll do it again. I&#39;ll do it tomorrow. And so like those few hacks have helped me get up. Um, and then what I do is I get up, I drink coffee and I spend time reading my Bible and that has been one of the most centering and grounding things for me. </p>

<p>Nick Clason (25:37):<br>
And, uh, I was doing it by myself and then a couple months later my wife actually joined me. Um, and so it&#39;s been a thing that we&#39;ll we&#39;ll do together. We&#39;ll just both get up. Coffee&#39;s going, we each have a cup. We&#39;re sitting, uh, at the dining room table, she&#39;s reading her Bible, I&#39;m reading my Bible. Um, and we are just connecting ourselves, centering ourselves to our source. Mm-hmm <affirmative> and it&#39;s less sleep. Yes, because I&#39;m waking up an hour early. So on the like immediate need of rest, it may feel like it&#39;s, it&#39;s less right. But as a discipline, now that&#39;s woven in to what I do. Um, other things have adjusted to accommodate this because I know how important it is. And so for example, we don&#39;t stay up as late because we know we&#39;re gonna get up at six, uh, to read our Bible and to drink coffee. </p>

<p>Nick Clason (26:26):<br>
And so maybe we&#39;re not watching that next episode when we end one on Netflix instead we&#39;ll turn the TV off and you say, all right, what? It&#39;s probably time to go to bed, you know, so we can get up. But that has been an absolute game changer for me, uh, just in, in my personal rhythms. And um, if I start my day, that way with a little bit of it&#39;s a slower pace, uh, without the kids, um, waking me up outta bed, uh, then, then when they do come outta their rooms and everything like that, I feel like I&#39;ve done what I need to do. Um, and I&#39;m able to, uh, go after whatever I need to go after that day. Um, as it pertains to work, rest, social media, all those types of things. Like all those things can happen now because my time with Jesus has already taken place. Mm-hmm <affirmative> so that&#39;s been a game changer for me develop </p>

<p>Matt Johnson (27:14):<br>
That. I, uh, yep. I do. I do the same thing. So, uh, wake up early and I love reading my Bible in the morning, um, before or after my workout. So </p>

<p>Nick Clason (27:26):<br>
Yeah. Yeah, it&#39;s good. And like I said, uh, you know, I, I, I knew myself and so know yourself. Like I knew I needed some prompting to get out bed. And so that&#39;s why I learned how to use the programmer on my coffee maker. Um, and I, I recently started roasting my own coffee. And so I, my, the coffee I make at my house is actually my, my, my favorite coffee, you know, there&#39;s a really good roaster down the street that a lot of people here like, and I like it too, but I, I think my coffee&#39;s better. I think your coffee&#39;s better. What </p>

<p>Matt Johnson (27:58):<br>
I&#39;m literally <laugh> </p>

<p>Nick Clason (28:00):<br>
Well, what I&#39;m literally drinking right now, I roasted at like five 30 last night in my garage. So like, it can&#39;t, it cannot get fresh. Exactly. You know? And so there&#39;s really, you know, that&#39;s maybe another podcast topic, all do </p>

<p>Matt Johnson (28:13):<br>
A coffee roasting podcast. </p>

<p>Nick Clason (28:15):<br>
I love that job. Also people out there it&#39;s really easy and it&#39;s actually quite cost effective. Very, so, uh, there you go. All right, Matt, your last one, what do you got? So </p>

<p>Matt Johnson (28:26):<br>
My next, my last one, um, this is something that you, I think everyone should be doing is we gotta take care of ourselves physically in some aspect. Um, yeah. </p>

<p>Nick Clason (28:36):<br>
Yeah. </p>

<p>Matt Johnson (28:37):<br>
I, uh, I&#39;m, I love running. Running&#39;s a great time for me to, uh, you know, really process and rest and get my endorphins up and think, and also take care of my heart and my body. And it&#39;s also, I&#39;ve noticed as I&#39;ve worked in ministry, like every year I gain a little bit more weight because, you know, they just get a little crazy. And also as you know, these churches and ministries, they love the things that are bad for you like donuts and, uh, um, as much junk food as they can get chips, mountain do, especially being a youth pastor, all the stuff you deal with, it&#39;s really easy to kind of lose sight of your, uh, physical health. But, uh, honestly my favorite thing to do is to swim. Um, I&#39;m a big swimmer. I was a swim in my, with, uh, in high school, very competitively went to, uh, state and stuff. </p>

<p>Matt Johnson (29:27):<br>
So, um, met my wife&#39;s swimming. It&#39;s like a really big thing in our lives. And, uh, what I love about swimming is waking up at, you know, um, usually very early, like 5:00 AM. <laugh> going to the pool <laugh> and it&#39;s just, it&#39;s like dark out and I&#39;m just in the water, me and my thoughts. Um, mm-hmm <affirmative> and so it&#39;s kind of a time of meditation. I&#39;m, you know, weightless, I&#39;m able to really work out, control your breathing cause you have to in swimming, it&#39;s this very, um, cathartic thing for me that I&#39;ve, uh, really grown to love. And it is honestly probably the hardest thing to wake up to. Cause there&#39;s nothing like waking up and being cold outside and going. I&#39;m gonna go get in a 72 degree pool and uh, swim for an hour. And, uh, and I&#39;m gonna, I&#39;m gonna be honest. It&#39;s been a little bit harder to keep my swimming hobby here in Chicago, because there&#39;s just not a lot of pools here, really, </p>

<p>Nick Clason (30:28):<br>
Dude, I know, trust me. So, </p>

<p>Matt Johnson (30:30):<br>
And I&#39;m coming from a world, like when I lived in Colorado where every recreation center had a pool, cuz the pool swimming was just a huge, um, pastime there. So it&#39;s been very hard to keep that up here. That&#39;s why running has become more of my zeitgeist, but like swimming is that thing where, cuz you can&#39;t really have headphones swimming. You can&#39;t, you, I mean you have to be in your thoughts, which, um, it&#39;s just a weird time, but it&#39;s also a time that I&#39;ve talked to God more than any time in my life is when I swim. So </p>

<p>Nick Clason (31:01):<br>
<laugh> yeah, it&#39;s good. Yeah. Since, you know, like when we moved here, it was middle of pandemic and so like, uh, we canceled our gym membership in Ohio from when we moved and I didn&#39;t pick one back up when I got here, obviously cuz there&#39;s a pandemic going on and gyms weren&#39;t even a thing. And so, uh, I took up running just to get out of the house and I never thought I&#39;d be a runner, but you know, um, I am now and I look forward to it and I enjoy it. And in a lot of the same ways, it&#39;s kind of that just cathartic experience for me. Um, a great place to be alone with my thoughts or even just on a podcast and back to your hobby point. Like there are, I listen to a lot of ministry podcasts and so those are in there for sure. </p>

<p>Nick Clason (31:48):<br>
But uh, the ones I most look forward to our, the entertainment ones, ones about sports, basketball, fantasy football, all those types of things. And so that&#39;s my, that&#39;s my attempt to disconnect, you know, a little bit. And so I agree like man exercise that there&#39;s such a, I don&#39;t know what I, I think like the landscape is shifting a little bit, like I think millennials and gen Z are, are pushing these things. But I think that there&#39;s some, there&#39;s been some notions of older generations that are like, oh, I don&#39;t have time to do that. Like I just, I need to focus on my work and um, that&#39;s just, that&#39;s super, </p>

<p>Matt Johnson (32:20):<br>
Very, somewhat healthy. </p>

<p>Nick Clason (32:24):<br>
And, and you like in all of this, right, this entire conversation is woven into like you, you need to be the best version of you to be the most effective at leading some of stuff. And if you&#39;re not, you&#39;re you&#39;re not gonna be very effective. Mm-hmm <affirmative> so find whatever that thing is. And you know, like you, my wife will say like, you know, she&#39;s like, she&#39;ll struggle to like find time to do it. And I&#39;m like, you, you can&#39;t afford not to a little bit, you know, like you gotta, you gotta figure it out. You gotta make it a priority. And so it&#39;s, you know, cuz we got kids and so someone&#39;s gotta stay with them. And so, you know, I&#39;m like, Hey, like I know this is important for you to do so let me, uh, you know, let&#39;s, let&#39;s figure it out so that you can have what you need. I can have what I need, all that type of stuff. </p>

<p>Matt Johnson (33:04):<br>
So exactly. </p>

<p>Nick Clason (33:05):<br>
Yeah. All right. Love it. Last one for me then is, uh, this one&#39;s work related. Um, but use all of your vacation time that your work gives you. </p>

<p>Nick Clason (33:17):<br>
Like don&#39;t leave any on the table. I, there are people who like don&#39;t use it all and I, what are you doing that is li PTO stands for paid time off your, your job is telling you that we will pay you. If you take this time off, you have earned this. This is a part of our agreement that we&#39;ve made with you. You can work here and we will still allow you your paycheck and your salary. If you, uh, take this amount of time off mm-hmm <affirmative> so don&#39;t leave any PTO on the table. Like that is a bad, bad strategy. <laugh>, uh, use it all. And you know, there like our, our, our work lets you like roll some like a, a week&#39;s a week&#39;s worth into the next year. Um, I never have that to do. Like I literally never have any to roll. </p>

<p>Nick Clason (34:12):<br>
I burn all of it. It is gone. I use it early. I use it often. Like it is, uh, it&#39;s it&#39;s one of my strategies to staying, uh, you know it, my, I don&#39;t know. It&#39;s just, for me, life is more than just a job and life is more than just work. And so, uh, use all of your PTO. That is a great way to stay fresh, stay healthy, do the things that are important to you, do the things that matter to you. And even if you&#39;re, you know, if you&#39;re listening to this and you&#39;re in ministry, odds are, you probably are thinking like, okay, but I don&#39;t have a lot of money to go on vacation. Then don&#39;t go on vacation, just stay home and do fun stuff with your family and your kids. But like, don&#39;t like, just because you can&#39;t go anywhere else doesn&#39;t mean that you should then default into going to work. Like the place will not burn down if you&#39;re not there. Yeah. So </p>

<p>Matt Johnson (35:02):<br>
Exactly. And um, my favorite thing is it&#39;s kind of a badge of honor with the, uh, lot of older gen the older generation that I know is like, yeah, I have this much PTO. I haven&#39;t used my old vice president on marketing. My old job used to have every year he would roll over like 120 hours of PTO. And finally I got to the point where I would tell him, like, you need to take PTO, don&#39;t check on me. Like just go on vacation. He was his vacation. So, um, he started doing that and he would take two weeks off a year to just do some carpentry stuff, cuz that was his favorite hobby and it was super healthy for him. So, um, but he hadn&#39;t done that, you know, for like 15 years at the company. So take your PTO. I totally agree. </p>

<p>Nick Clason (35:43):<br>
You look, you literally, I mean there are literal studies out there I should have, I should have had &#39;em to cite &#39;em a little bit more, but you are not good if you don&#39;t have margin baked into your life, like you, your body and your brain need those things to make you more creative. Yep. And it&#39;s, you know, in some of those spaces and in some of those margins where your brain will be able to connect some of those dots, you can&#39;t just, you can&#39;t just hard charge and be eight hours or 12 hours a day with, with no space, you know? Yeah. Some of the, I, I, I dunno if you&#39;ve ever heard of this map, but uh, I think like Winston Churchill, um, he would take like a nap every single day and he is like one of the most, you know, successful, uh, leaders that we&#39;ve known in our world. </p>

<p>Nick Clason (36:28):<br>
And he did that because he knew it was good for his brain. Good for that rhythm of rest. And it made him a better leader. Exactly. So, yep. Yeah. So cool. All right guys. Well that is it for today. Uh, just some hacks, some thoughts. Um, again, like we said, your ministry will not be successful if you are not personally healthy a hundred percent. So be personally healthy, put the guardrails, the things that you need into place, um, figure out your rhythms, your hobbies, and the things that, um, work for you and are important to you. And, uh, don&#39;t, don&#39;t burn out because your church and the world and, uh, people, they, they need what you have to offer and so take care of yourself and uh, those other things will, uh, will be there when you come back. I promise any last parting thoughts. </p>

<p>Matt Johnson (37:21):<br>
I have one thing that I wanted to talk about real quick, about last week&#39;s episode that you and I talked about as a correction, uh, we had talked about the TikTok water mark, and I wanted to correct everyone, myself, especially cause you and I talked. And it&#39;s something that changed very quickly is if you had that TikTok water, mark Instagram is going to suppress you now. So mm-hmm <affirmative> I wanted to just tell everyone don&#39;t do that. We&#39;ll have more tips in an upcoming episode about that. <laugh> but just wanted to get on the record as quick as possible. Hey, we messed up there. Um, pull that. Don&#39;t put the water mark on Instagram, so </p>

<p>Nick Clason (38:00):<br>
Yep. That&#39;s my fucked box. Yeah. Well, and, and if you listen closely, I was trying to disagree with Matt amicably, uh, live last </p>

<p>Matt Johnson (38:07):<br>
Week. So, and we get into like, I read that article forever ago and I sent it to you and then I changed the article and I hadn&#39;t read it and I didn&#39;t do my due diligence there. So a lot of good lessons in it, but yep. </p>

<p>Nick Clason (38:19):<br>
Well, and that just goes to show just how quick everything changes. So what, what works today at, you know, quote, unquote time of this recording? Like may not even still be treated yeah. Watch </p>

<p>Matt Johnson (38:28):<br>
Next week the watermark is boosted. So let&#39;s just say, who knows? </p>

<p>Nick Clason (38:34):<br>
Yeah. That&#39;s why all this is very in lifetime, very important. Like this is, you know, trends now, but especially with social media, I mean, they&#39;re always changing their algorithms and uh, you&#39;re, you&#39;re on borrowed space with them. So you have to play a little bit by their rules. Exactly. </p>

<p>Matt Johnson (38:48):<br>
Yep. So I just wanted to give that correction real quick before we think goodbye to the audience. So. </p>

<p>Nick Clason (38:54):<br>
Cool. All right guys. Appreciate it. Hey, follow us on Twitter. <a href="http://www.twitter.com/hybridministry" rel="nofollow">http://www.twitter.com/hybridministry</a>  we are online, at <a href="http://www.hybridministry.xyz" rel="nofollow">http://www.hybridministry.xyz</a> and, uh, give us a subscribe, maybe a rating. That&#39;d be incredible. I share this with a friend and we will talk to you guys next day.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 003: Is Digital Discipleship Even Possible?</title>
  <link>https://www.hybridministry.xyz/003</link>
  <guid isPermaLink="false">959ab1bc-5470-4998-a047-d5b3c9ade1f1</guid>
  <pubDate>Thu, 04 Aug 2022 04:00:00 -0500</pubDate>
  <author>Nick Clason</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/959ab1bc-5470-4998-a047-d5b3c9ade1f1.mp3" length="35119341" type="audio/mpeg"/>
  <itunes:episode>003</itunes:episode>
  <itunes:title>Is Digital Discipleship Even Possible?</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Nick Clason</itunes:author>
  <itunes:subtitle>In this episode Nick and Matt chat about discipleship, Gen Z, who recently revealed that 51% of them prefer online ONLY ministry, and how to wade into that sticky in between of in-person and online, some might even call it "hybrid!"

Follow along on twitter - twitter.com/hybridministry

Or find full transcripts and show notes at http://www.hybridministry.xyz</itunes:subtitle>
  <itunes:duration>36:28</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/episodes/9/959ab1bc-5470-4998-a047-d5b3c9ade1f1/cover.jpg?v=1"/>
  <description>In this episode Nick and Matt chat about discipleship, Gen Z, who recently revealed that 51% of them prefer online ONLY ministry, and how to wade into that sticky in between of in-person and online, some might even call it "hybrid!"
Follow along on twitter - twitter.com/hybridministry
Or find full transcripts and show notes at http://www.hybridministry.xyz
TIMECODES
00:00-2:15 Is Digital Discipleship Possible?
2:15-3:47 Aren't people tired of online?
3:47-5:05 Meet Gen Z
5:05-7:55 Are ministry and discipleship the same thing?
7:55-12:08 What does Hybrid Discipleship look like?
12:08-13:45 How can Hybrid not feel like COVID 2.0?
13:45-18:35 How to utilize online content to facilitate spiritual growth?
18:35-25:46 How to repurpose content you already have
25:46-28:20 The danger of ignoring Gen Z and Digital Discipleship
28:20-31:17 How to use your staff to create content
31:18-35:17 What does Gen Z want?
35:17-36:14 Outro
TRANSCRIPT
Nick Clason (00:00):
Well, that's why I think it's a definition thing a little bit, right? Yeah. Cause like I said, I do think there's a life on life component of the social. Yeah. So, um, I think it's that's I think it's hybrid, so  all right. Let's uh, let's get started. So we don't say all the good stuff before we start recording. Great. Well, everyone, welcome to another episode of hybrid ministry podcast today. I am your host, Nick Clason alongside my friend, Matt Johnson. Good morning, Matt. How you doing mark morning? I'm doing great. How are you, Nick? Good, good. Hey, I wanted to talk today. Um, I just honestly have a conversation wondering is digital discipleship even possible. Um, and so I think that there's gonna be a lot of definitions that we need to kind of clarify, um, in order to have our conversation, but to sort of lay the foundation of this, Matt, there's a statistic out there that you continue to share with me that continues to blow my mind. So would you tell the people about gen Z and their preference of online discipleship? 
Matthew Johnson (01:06):
Yeah. So something that we need to be very cognitive of is 51% of gen Z. Wanna do ministry online only 
Nick Clason (01:18):
Crazy. 
Matthew Johnson (01:20):
So that is the major that is more than half  only wanna do online. 
Nick Clason (01:27):
Yeah. Which is insane. What, and is there more, when you say online ministry, are there more clarifiers to that? Like what does that mean? What does that look like? Or is that just like a, Hey, would you prefer ministry online or in person? And they just clicked online? 
Matthew Johnson (01:43):
Uh, so from my understanding is they were asked you want, would you rather be engaged with ministry only online, partially online or never online and 51% said only online that's and then I don't know, the, the other stat a hundred percent off my top of the head, but it was the other vast majority was hybrid and the in person only was definitely the lowest out of the three. 
Nick Clason (02:15):
Yeah. Yeah. Dang. Okay. So here we are as pastors or ministry leaders or whatever, we are trying to navigate this world, this post COVID world, where we feel as though most people were kind of done and kind of tired with the online, the streaming and all that type of stuff. And so we're attempting to return. Um, and then we hear a stat like that, which it feels like it goes against our gut. Yeah. Right. Because we feel like everyone wants to be back. At least that's sort of the notion or everyone's tired of zoom or everyone's tired of streaming church services. So does that just mean that when we say everyone, we're not talking about generation Z in that place, or we're only speaking anecdotally to those that maybe only do wanna return, but we're not having conversations with people that are fine with a online, only version of ministry. Um, like what do you think's what do you think's going on with that? Cause I feel like there's a chance that people hear that and they, they don't believe it or they don't sense that to be true in their context. Um, and that just, it feels like it's an immediate like, well that that's outta touch. That's not real, but this is a, this, this is a recent study, right. This came out a couple months ago. It's not, it's not old. Yeah. 
Matthew Johnson (03:34):
This is the most recent metrics. So, um, when people tell me, I don't believe that that's not real, they're going off of their gut and it's cuz we like we've talked about in previous episodes, the, the church has to evolve. Um, and that is a change is terrifying. So when I tell any church leader, Hey, this is what we're seeing. This is what we're hearing. And I need to remind everyone that's listening to this podcast, gen Z is getting older. Gen Z is soon gonna be the adults in your church before you know it. Well, 
Nick Clason (04:08):
The, the, the oldest gen Z is like 20, 21, 22 years old now, 
Matthew Johnson (04:14):
Right? Yes. So that's what, like, they're just getting older now. So sooner or later they're gonna be the adult con the young adult congregation and your church is gen Z. And like, we need to start reaching them.  like, 
Nick Clason (04:28):
Yeah. Well, cuz I remember, gosh, like two, three years ago I felt like in this, the podcast space, people were just starting to talk about reaching millennials. Mm-hmm  like millennial, like I'm a millennial and I'm in my mid thirties almost. Yep. So like that, that train of like thinking of millennial is a young adult. Like they're not like millennials are, are a, the largest generation and the primary base of our workforce these days. Yeah. Now, you know like, so if, if you're just starting to think about millennials, it's time to just honestly shift that thinking to generation Z. Yep. Cause generation Z and millennials could not be more vastly D 
Matthew Johnson (05:05):
Exactly. 
Nick Clason (05:07):
So let's, let's talk about, um, what would you say Matt? Let's, let's just kind of create a working definition for the base of this conversation. Um, so 51% of generations you prefers online, only ministry is ministry and discipleship. Are they the same thing? Do you think? 
Matthew Johnson (05:29):
I guess it depends on what your definition of discipleship is. Um yeah. Or your definition of ministry  so, uh, I think discipleship of ministry could be the same thing, but I think in most churches there have definitely different definitions and pathways. 
Nick Clason (05:47):
Yeah. And the goal of every church in some form or function is to fulfill the great commission of Jesus. I hope so. Which is to go and make disciples of all nations, baptizing them in the name of son, holy spirit, and then teaching them to obey everything that I've commanded you. Yep. And then Jesus says, I'll be with you always, even to the very end of the age. And so discipleship the, the most basic definition. And I actually like kind of pairing evangelism with it, uh, because I think it takes the edge off of evangelism. So it goes from just hop. Someone says yes, to helping someone take a step closer to Jesus. Yep. Regardless of where they are preconversion post. But I think that helping someone take a step towards Jesus is discipleship, which is what evangelism is, except for. You're trying to have someone do that who maybe wouldn't identify themselves as a follower of Jesus just yet. 
Nick Clason (06:43):
So how do you help someone in their discipleship journey to take a step closer to Jesus and can that be done digitally? Yeah. Or what are the ways in which we can Wade into that digitally or more better, right. Yeah. Hybrid. Uh, cuz I do think that if I look back, uh, if I look back on my journey as a follower of Christ, um, almost every pivotal moment, um, that has some sort of, uh, significant growth moment for me. I can tie a face to those time periods. Yeah. Right. Like my high school years, I think about my youth pastor, my college years, I think about my then girlfriend now wife, um, after that different mentors people have I've um, you know, connected with in ministry or other like youth pastors that I've networked with. Yep. And so there's been a very vital and important, um, you know, connection that takes place a human to connection. Uh, and so that feels like it completely opposes the ability for this to be done online. Yeah. So like let's just, let's chat through that. Like how could that be done in a hybrid sort of sense? Yeah. Love it. 
Nick Clason (08:05):
So, um, with that in mind, like as I say that, what, what comes to your mind? What are your thoughts? What are your as a marketer? What are your responses to the, to that, you know, maybe opposition that you can't do this discipleship online, 
Matthew Johnson (08:18):
Um, I'd say you probably have not strategized or thought about it enough. Um, and the reason I say that is because look at the success of you version, um, just look at the success of life church in General's online platform.  so you're telling me that people that ha go to life church online, you know, every week super invested are not being discipled at all. And I'd say that's probably not accurate cuz I know people that have, you know, been saved through life churches, online platform and have done everything fully online with them. Mm-hmm  I've also seen people as I worked at, when I worked at dare share and we developed our life in six words that be discipled completely remotely, cuz we had to do it in COVID from, I don't believe in Christ at all to, I believe in Christ to I'm making disciples all on a virtual platform, you just have to be intentional with it. You have to have the right resources, the right content, the right platforms. And uh, I'm not, and I'm not saying get rid of the, you know, the person to person connection at all. I'm just saying you don't necessarily have to do that in person at all. 
Nick Clason (09:30):
Yeah. Well, and you can still have a connection with a person without it actually being in person. Exactly. It's gonna, it like to your point, it's gonna take some strategy and it's gonna take some intentionality, but one of the craziest things about me and my story is I started at the church that you and I both work at the first day of C. And so, uh, I, I went into the office for five hours and then I got sent home indefinitely and we live in Chicago. And so COVID is still happening here. Yep.  unlike other parts of the country that pretty much blew it off altogether. Right. And so for the first several months I actually joined a small group, um, and met friends that I'm still friends with to this day. Yeah. But I didn't see them in person for almost three or four months. 
Nick Clason (10:16):
Yep. And uh, it's actually funny because the leader of that, like I didn't lead it. I just joined a group cuz you know, Amanda, my wife and I like, we're new to this church and we're like, we just need to meet some people. This is the only way to do it right now. And the leader of that group was like, before I met you, I would've said it's impossible to make a relationship with someone virtually. Yeah. But because I only met you in COVID I realized how possible it was like we had, uh, we would do these like zoom groups and they, they were hosted by the church. Um, and so like we were in this, we would all log into the same zoom and then we'd break out into zoom, breakout rooms. Yeah. And then, uh, the, the church sanctioned time would end and our leader would send a second link and we would all jump on our own zoom call after like the church time slot had ended. 
Nick Clason (11:08):
Yeah. And I remember one night we were on that zoom until like 11 or 1130 at night. Um, like, and it was supposed to be over at like eight. And so we were, we were all hanging out like just a cuz it's COVID and we were all bored and there's nothing else to do and we all missed humans. Yeah. Right. Um, but that, that's an example. And I think, I think that picture right there is how that could be the case. However, I think because of COVID or the, the triggering effect of even thinking about that again, that's what people are done with. Yep. Like I don't wanna do that again. Yeah. Right. And so even as I propose that, or even give that as an example, I can imagine if you're listening to this on a run or mowing the lawn or whatever, you're like, heck no, dude, I am done with that. That is over like I am out of that world. Yeah. Uh, so how does that exist now in 2022 or beyond? Yeah, because we don't, we don't wanna enter back into that weird world. 
Matthew Johnson (12:09):
Yeah. So I think a great, okay. So a great example of how this works and how you can build relationships virtually is video games. So Nick, you know, I'm a pretty avid obvious video game player, the amount of people I know, and that I've met personally that have very deep friendships and they've only met each other on my call of duty  so, yeah. Um, and I think it's the intentionality of just keeping those conversations going and you're doing a hobby together that you love and, um, uh, it's also entertaining and it gives you something to look forward to and, you know, it's all the psychological stuff also behind, um, you know, building relationships. So you can definitely make discipleship work virtually or hyperly if you're intentional about it. Um, and it doesn't happen well 
Nick Clason (13:02):
In your point. Right. But your point right there was about relationships. So you, you and I just both proved that you can build a relationship. Yep. Digitally. Right. So then the question is, uh, if, if discipleship is super tied to a relationship, if, if that has to be a distinctive of discipleship, then it, it can be done. It just has to be done with intentionality. 
Matthew Johnson (13:30):
Yeah, exactly. Yeah. 
Nick Clason (13:33):
Yeah. I cut you off. So I was gonna try and let you finish what you were saying. No, but I was trying to make the point that that was, that was, we both proved the relationship. So that's, if we're right again, like if we're saying discipleship has that relationship, then it's possible. 
Matthew Johnson (13:45):
Exactly. And then on top of, okay. So if we define discipleship as, okay, I'm having a relationship with somebody and then I'm walking them through their relationship with Christ and I'm teaching them how to share Christ and live Christlike content is usually a huge key part, part of discipleship as you. And I know, I mean the amount of times I've been given a book by a mentor or, you know, mm-hmm, , uh, Hey, check out this ebook or this resource or this white page or whatever it is, this blog about whatever I'm struggling with or whatever I'm like going through in my walk of life. Um, we already know it was all done virtually , so you can get a Kindle book, you can get an electronic book, an ebook, as I said earlier, white pages are all digital now, um, you know, you can send someone a blog through an email or text message. So there's no reason why in my professional opinion that you cannot do discipleship totally virtually, but also in a hybrid approach. 
Nick Clason (14:49):
Well, and to your point, right. Content in the great commission, Jesus said, baptizing them, all these things. And they said teaching them to obey everything and teaching, I, I think in my youth pastor opinion, I think sometimes we've made teaching the only component of discipleship and divorced that from some of the relational stuff. But if there's a relation, an established relationship that's already taking place, then that teaching or that mentorship or that whatever that content is, uh, that all can exist digitally. Yep. And I think that the, the unique advantage that we have as pastors and or church leaders is that we're actually already in the content making business. Yeah. You, you said a stat yesterday to me in the office about content marketing. What, 
Matthew Johnson (15:48):
What was that? Yeah, so content marketing costs 62% less than traditional marketing. And it's, 
Nick Clason (15:54):
What's an example of traditional marketing, 
Matthew Johnson (15:56):
Um, ads, TV commercials, radio commercials, um, billboards. Um, so 
Nick Clason (16:05):
62% less cost. 
Matthew Johnson (16:07):
Yep. So 62% less cost and it's three times as effective  dang. So when you hear that stat, you go, okay. I have a church budget, so I don't have a lot of money. And I also don't wanna run commercials for my church. That's always kinda weird, but, but I could also create, you know, a blog about why discipleship's important and that's gonna be three times as effective anyways, as me putting an advertisement out on Facebook about, Hey, come to our discipleship class. Yeah. Why would you not do that? 
Nick Clason (16:43):
Yeah, because at the end of the day, like whether you wanna call it marketing or evangelism or reaching people, like that's ultimately what we're all trying to do. Like this idea of waiting into this hybrid world is because all of us have a desire to help fulfill the great commission of Jesus. And we can walk into that space digitally in free and sometimes cases free borrowed spaces, like, uh, social media platforms or whatever, and create and offer some of this content marketing type stuff and, and reach people with, uh, the teachings of Jesus. Yep. Which, I mean, gosh, man, I have to, I just feel like if the apostle Paul is alive today, like I don't think he would be abandoning the, the means of digital that was available to him. That's available to us now. Yeah. Right. Cause what was he using then he was using paper and pen, which is his way to communicate with churches from a distance. 
Matthew Johnson (17:42):
Exactly. 
Nick Clason (17:43):
And because he chose to use that medium, we've actually been able to capture those and put those into our Bible and we still use them and learn from them thousands of years later. Yeah. Um, and so had he not used the means available to him then that wouldn't be that wouldn't be even possible for you and I today. And so we can help kind of facilitate that as churches. Like that's part of, we're all, like I said earlier, we are already in the content making business. And when we're in that like laser tunnel vision focus of create a sermon for Sunday morning that's content mm-hmm . So how could we, what are ways that you see that, that could, that kind of stuff could be repurposed, um, or like, Hey, we're church, church budget, limited staff, whatever. How can we repurpose some of this content to offer teaching and discipl ballistic resources for the people that are attending our churches. 
Matthew Johnson (18:38):
Yeah, absolutely. So good, easy thing you can do is you take your sermon, you find main topics that you guys like to talk about. So let's, as an example, let's say anxiety, depression, love, and, um, hope like let's say we had those four topics that we're thinking of as a category of shareable content. Cause we know people are searching for those four things. And then, um, take your hour or 30 minute sermon, find a two minute clip that talks about love, cut that out, make that part of your love category, your anxiety, et cetera, et cetera, et cetera. Now I have content that's based off of these four topics that people are searching for. And that we know people are struggling with. I have short form content, you know, minute and a half, two minutes, maybe even less that I can share with people. And I can repurpose all that content on all our social media. 
Matthew Johnson (19:31):
So you can start with YouTube, Instagram, Facebook, TikTok, um, and even take the audio of the entire sermon and make a podcast with it. Now you have five content channels that you're putting content onto that is targeted towards people that are looking for certain topics. And what that does is now you've created your digital platform. You're building trust with your congregation. You're also reaching people that are not being reached and it's all done by stuff you've already written and you're planning on presenting to your congregation. So it's not really extra work other than you have to slice and splice everything that you've got. 
Nick Clason (20:14):
So like, is there, um, would you then say, even if you took that the audio of a sermon or something like that, uh, would there be value in taking that audio to a place like rev.com, getting it transcribed for a few bucks? Um, and then you could post the actual, uh, words like the actual, the it'd be an entire manuscript essentially of your sermon, um, on your website and then that would add to increased searchability. 
Matthew Johnson (20:45):
Absolutely. Yeah. Right. All words are now search terms on your website that you just added for your sermon mm-hmm  and rev, you know, uh, I don't know a little cost of rev, but I know a lot of the cost of these are like 80 cents a minute. So doesn't usually cost that much. 
Nick Clason (21:02):
Yeah. And rev is, cheaper's like 50 cents, if you do like the, the bot one I'll see. Great. Yeah. You know, so it's got some, yeah, it's got some errors that you'll get with it. Right. But the fact of the matter is like it it's still gonna produce most of your words or if you're already a manuscript style, preacher, just copy and paste that. 
Matthew Johnson (21:18):
Yeah. And make that downloadable. And also now you have another piece of content where here's the host note or here's the pastor notes from the week. So , mm-hmm, 
Nick Clason (21:27):
 mm-hmm  yeah. And you can do that. Uh, like, so one of the things that, that we were doing in our student ministry is we had a weekly, um, weekly, like YouTube show that we created, which sounds so crazy. And so not to get caught up in the weeds of that, cuz you might be thinking like, what the heck are you talking about  but we basically had have like decentralized small groups. Um, and so, uh, we would use a video and we created just a show out of it. We'd use a video to, to supply the content for our groups that are meeting in living rooms or on campus or whatever, all throughout the week, every week had a theme. And then of course every week had a teaching topic. And so what I would do as a social media person on our student team was I'd look at the week from Sunday to Sunday. 
Nick Clason (22:13):
And I would just do all kinds of different stuff that was both promoting and talking about the theme. So if it was like sports week, we'd do like sports trivia stuff like on Instagram stories. And that would help sort of like remind what the theme is or whatever. But then once, once the show dropped on Wednesday, we would use, uh, pieces and clips of that content that would be on like Instagram reels or TikTok. Um, we would have recaps, we would have like photo recaps, like all kinds of stuff. Right? So like you can almost do that same thing with like a Sunday morning experience. If you're in a sermon series on the fruit of the spirit and this week was the love week mm-hmm  you can, you can splice all that stuff up into every day, a recap of the sermon or something like that. On Monday, Tuesday, Wednesday, Thursday, Friday, um, you're posting the audio, you're posting the manuscript. You're putting all that stuff out on your website and all of that is just repurposing content. Exactly. So if you're, if, if I'm a pastor and I'm hearing this strategy, my, my rebuttal to that would be okay, but like my people already heard that on Sunday morning. So all is all of this. Just gonna be like a retread of that information. Like don't they want new content. 
Matthew Johnson (23:30):
No  um, some people are gonna want new content, but I will. Okay. I'll challenge. I would challenge you. Okay. Ask your congregation after you're done. What did, give me remember everything I just said or what you also get is I get this a lot in our comments and on, uh, talking to people when we're at church, what was that thing that, um, PT said again there, um, it was so good. Like see that's the content. And if I post that, it becomes shareable. They'll share it with their friends. Mm-hmm  and that's the whole goal is you want people to spread the word of who you are. Yeah. And the best way to do that. Who Jesus. Yes. Who Jesus is. So the best way to do that is to use the content that you're creating that is shareable. Um, and that's just gonna spread the word and it doesn't matter if they've heard it already, if it's already shareable and especially if it was it powerful, cuz they're gonna share it again and they're gonna like it again. And mm-hmm,  also in four weeks, they're gonna forget so 
Nick Clason (24:32):
Well. And, and you know, again, think about this. We talked about this in our last podcast, but you version, what if you were doing like a series through the fruit of the spirit and like on Monday or Sunday at church or something, you're like, Hey, let's all read this you version, plan on love and scan this QR code or whatever. And as a church, let's read it together. Let's comment on it together. Let's build one another up and then let's come back next week and we'll do the joy week, you know, or whatever, whatever that is. And so even in that, you can make whatever you are that that's unique, different custom content. It's under the same like umbrella topic. Right. But then you can, so if you were at church on Sunday and you are one of those faithful people that is at church four weeks a month, uh, which is definitely out of the norm, there are ways to make it where it's not just so repeatable. 
Nick Clason (25:26):
Yeah. But you're right. People, people forget. So, so if, despite, despite what we think, right? Like despite if we agree or disagree that, that discipleship online discipleship in a hybrid world is even possible. It's what generation Z is looking for and asking for mm-hmm  and to your point, they are, uh, they're here. Yep. You know, they are, they're graduating college now and they're the type of people that you're going, that your church is gonna be looking to reach one day or another. Because if we don't, if we don't, they will not be in our church in a couple of years, if we choose to ignore reaching them. And that's a terrifying thought. But the fact of the matter is if we don't start catering some of what we're doing to the generation that's up and coming, they will, they will choose to not be a part of our churches anymore. 
Matthew Johnson (26:22):
Yep. Yeah. And something we also gotta remember is they're gonna be having kids. They're gonna raise their kids, not in the church and then their kids raise their kids, not a church. So it's just going to be this ripple effect that we definitely need to get ahead of and start thinking about. And we also know that seven, I think it's, what is it? Seven outta of 10 people come to Christ before the age of 18. So yeah. 
Nick Clason (26:48):
Yeah. That, that stat alone is why I'm a youth pastor. 
Matthew Johnson (26:50):
So yeah. So like, you know that we have to reach them where they are when they're young and we need to reach them because they are getting old  so mm-hmm  
Nick Clason (27:00):
And I think the terrifying thing in all of this is that it's breaking down our standard archetype of what church has looked like and what, what, uh, I don't know what we're used to and, and how we staff. Yes. You know, like we staff to produce and program a weekly service. And so talking about what we're talking about really changes the game. 
Matthew Johnson (27:31):
Yep. 
Nick Clason (27:33):
Like it really, it's a completely different, um, it's a completely different look. Exactly. And, and no one's really doing that. You know, there's not really a good model out there. And to, to your point, one of your favorite things is the church tends to lag behind about 10 years  and so marketers are already on this content marketing thing and churches are just now starting to, starting to think about it and talk about it. Yeah. And so what are the, like, you know, you're, you're in charge of marketing and our church. What, what are the types of things that you need on a marketing team or the types of pieces of content that you'd be looking for in order to, to do something like this in order to run this sort of like model that you're looking for, um, in a, in a effective way, because like I said, I think it's a little bit where it's gonna require us to redeploy some of our, our current resources, you know, including staff and, and dollars and hours spent on certain tasks or whatever. 
Matthew Johnson (28:31):
Yeah. So all the video content we've talked about is something that I think everyone should start doing right now. And it's just great content in general. Um, on top of that, so I'll give a more advanced example of something we just did, which was, we decided that we wanted to create an ebook for our community. That was a 101 re 101 things to do with your kids this summer. And Nick, you were a huge part of creating the ebook, um, with like writing the content and everything. And the whole point of this ebook was to reach out to the community and give them a bunch of ideas of stuff. They can go out and enjoy this summer. Mm-hmm,  all through all the different neighborhoods and communities around us. Now that ebook did way better than I ever expected it to. Um, I knew it would do well cause eBooks tend to do well, but people were starving for this kind of content. So we had over a thousand downloads in two weeks with over 400 of those being brand new people that don't go to our church.  so that's crazy. Um, 
Nick Clason (29:37):
So let's, let's talk real fast. Okay. I don't wanna, I don't wanna like out outprice anyone or anything like that, but like how much you said it, it was 39 cents. 
Matthew Johnson (29:47):
Yeah. 39 cents 
Nick Clason (29:48):
Per, per click or something like that 
Matthew Johnson (29:49):
Per conversion. So it was 39 cents per person to download the ebook. 
Nick Clason (29:54):
So then what did we, do? You know what we paid in that in totality? 
Matthew Johnson (29:58):
Yeah. So we paid about, um, total with both ads that we ran about $600 and that was, um, two different ads. One was a lead gen ad, which was 39 cents. And one was an awareness ad, which that's a whole different ball game we can get in, in a different conversation. 
Nick Clason (30:17):
Sure, sure. But I'm just saying, cuz you know, you say something like that, like that has over a thousand downloads. I, I would imagine most PS are salivating mm-hmm  after something like that. Yep. Right. Um, and so, and it's not like $600 might sound expensive, but in the land of Facebook marketing, you're saying that's one of the cheapest conversions you've ever seen. 
Matthew Johnson (30:37):
Oh yeah. Absolutely. If I'm under $4 on a conversion, I'm usually happy  so when I've hitting since of a conversion, I'm ecstatic. Um, and on top of that, like the, we saw the ebook directly correlate to probably a higher number in our vacation Bible school this year. So cause we add vacation, we added our vacation Bible school and the ebook is something we can do this year. And we had our biggest vacation Bible school since COVID and maybe ever in the history of the church. So mm-hmm 
Nick Clason (31:09):
 so that's a, that's a thing that's easy that you can do for families. Yeah. I'm like, Hey, here's something to do for your kids. What does gen Z want? 
Matthew Johnson (31:20):
Oh, that's a good question.  
Matthew Johnson (31:23):
Fin Z wants spiritual content that entertains them. Um, you and I know that gen Z is asking some of the deepest questions I've ever heard spiritually. They do not stray away from hard conversations at all. Mm-hmm  like some of the stuff I get asked by gen Z, I would've never asked in my entire life to my youth pastor or to any mentor I had and they just blatantly come out and ask it and they also want to be entertained. Mm-hmm  what I mean by that is it's not like you need to be this clown delivering your content. Um, what I mean, 
Nick Clason (32:07):
No, I, I would even argue as like student pastors, like that day of the, the gregarious, like attractional, I'm gonna swallow a goldfish. Yeah. Like that's kind of a turn off to 
Matthew Johnson (32:19):
JY now. It is. Yeah. When I say entertain, I mean like tell the content, well, be communicated, be open. Just tell a good story. As you're talking through this and not like, Hey, this is a story, but like the story structure and we should do a whole episode on what I'm talking about when we talk about that. Um yeah. But would, uh, so content that, and then do that content that's short, short form and usually video. So the more video content you can create for them that is geared towards their heavy questions. Like don't stray away from answering some of the hard questions that, you know, might politically arise either side of the aisle, you know, that's okay. Cause those are the questions they're asking and you need to give them biblical truth when it comes to that. So, 
Nick Clason (33:10):
And that's, that's scary to do as a church to create a video. Yeah. And, and put that out there. Yeah. Cause you, it does become a little polarizing. 
Matthew Johnson (33:17):
Yeah. And you have to obviously weigh in on, um, way the pros and cons of like releasing that content. But I will also argue that if you have a bunch of like negative comments or negative, like pushback from a video, you need to like stray into that. And we've seen that companies that weigh into the negative and reply to negative comments have a higher trust value with their consumer base. 
Nick Clason (33:46):
Hmm. Interesting. Yeah. It's actually, it's, it's interesting that you say that, cuz just recently, um, we got, uh, like our curriculum for our student ministry. Yeah. And one of the series was like called how to friend. Um, and that's what we were gonna launch our like small group cycle with. Yeah. And in our discussion I was like, Hey guys, like, I'm fine with that. I think that's a good, a good like thing to talk about. But I came across this study, um, on like mental health, um, from, from some friends of mine that work at a church here in Chicago that called the chapel. Um, and so I was like, you know, I, I think that might be a little more, uh, what we should talk about or what maybe our students are needing to hear than another series about how to be a good friend. 
Nick Clason (34:35):
Yeah. And I think a lot of times that's sort of the approach we take in student ministry or in ministry in general is like, Hey, here's a, here's a series on, on how to display love. Yeah. Like, yeah. That's yes, that's important, but you're right. Like they're, they, they already want to love, they're one of the most inclusive generations that we've ever seen in our entire lives. And so if that's the case, like we, we like, we don't need to, we don't need to Wade into that. We need to Wade into the, the mental health conversation. We need to Wade into the gender conversation. We need to wait into the fill in the blank. The stuff that really matters. Not that, or at least it really matters to 
Matthew Johnson (35:15):
Them. Yes, exactly. 
Nick Clason (35:17):
So, yeah. Yeah, man. Well, this was a great conversation again. Appreciate your time. Appreciate everyone listening. Any last final thoughts Matt, as we, uh, wrap this conversation up. 
Matthew Johnson (35:29):
Yeah. I would, uh, challenge. Whoever's listening to this to go create one piece of digital content. This, if that's a blog, a new, a one off video, whatever that looks like and figure out how to deliver that to your people. 
Nick Clason (35:46):
Yeah. That's good. That's a good challenge. All right, everyone. Appreciate you listening, please. Please give us a little subscribe a rating. If you found this helpful share with friend on or online, appreciate you guys and.
</description>
  <itunes:keywords>Digital, Meta, Online, Church, Streaming, Church Service, Gen Z, Millennials, Meta Church, Discipleship, Pastor</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode Nick and Matt chat about discipleship, Gen Z, who recently revealed that 51% of them prefer online ONLY ministry, and how to wade into that sticky in between of in-person and online, some might even call it &quot;hybrid!&quot;</p>

<p>Follow along on twitter - twitter.com/hybridministry</p>

<p>Or find full transcripts and show notes at <a href="http://www.hybridministry.xyz" rel="nofollow">http://www.hybridministry.xyz</a></p>

<p>TIMECODES<br>
00:00-2:15 Is Digital Discipleship Possible?<br>
2:15-3:47 Aren&#39;t people tired of online?<br>
3:47-5:05 Meet Gen Z<br>
5:05-7:55 Are ministry and discipleship the same thing?<br>
7:55-12:08 What does Hybrid Discipleship look like?<br>
12:08-13:45 How can Hybrid not feel like COVID 2.0?<br>
13:45-18:35 How to utilize online content to facilitate spiritual growth?<br>
18:35-25:46 How to repurpose content you already have<br>
25:46-28:20 The danger of ignoring Gen Z and Digital Discipleship<br>
28:20-31:17 How to use your staff to create content<br>
31:18-35:17 What does Gen Z want?<br>
35:17-36:14 Outro</p>

<p>TRANSCRIPT<br>
Nick Clason (00:00):<br>
Well, that&#39;s why I think it&#39;s a definition thing a little bit, right? Yeah. Cause like I said, I do think there&#39;s a life on life component of the social. Yeah. So, um, I think it&#39;s that&#39;s I think it&#39;s hybrid, so <laugh> all right. Let&#39;s uh, let&#39;s get started. So we don&#39;t say all the good stuff before we start recording. Great. Well, everyone, welcome to another episode of hybrid ministry podcast today. I am your host, Nick Clason alongside my friend, Matt Johnson. Good morning, Matt. How you doing mark morning? I&#39;m doing great. How are you, Nick? Good, good. Hey, I wanted to talk today. Um, I just honestly have a conversation wondering is digital discipleship even possible. Um, and so I think that there&#39;s gonna be a lot of definitions that we need to kind of clarify, um, in order to have our conversation, but to sort of lay the foundation of this, Matt, there&#39;s a statistic out there that you continue to share with me that continues to blow my mind. So would you tell the people about gen Z and their preference of online discipleship? </p>

<p>Matthew Johnson (01:06):<br>
Yeah. So something that we need to be very cognitive of is 51% of gen Z. Wanna do ministry online only </p>

<p>Nick Clason (01:18):<br>
Crazy. </p>

<p>Matthew Johnson (01:20):<br>
So that is the major that is more than half <laugh> only wanna do online. </p>

<p>Nick Clason (01:27):<br>
Yeah. Which is insane. What, and is there more, when you say online ministry, are there more clarifiers to that? Like what does that mean? What does that look like? Or is that just like a, Hey, would you prefer ministry online or in person? And they just clicked online? </p>

<p>Matthew Johnson (01:43):<br>
Uh, so from my understanding is they were asked you want, would you rather be engaged with ministry only online, partially online or never online and 51% said only online that&#39;s and then I don&#39;t know, the, the other stat a hundred percent off my top of the head, but it was the other vast majority was hybrid and the in person only was definitely the lowest out of the three. </p>

<p>Nick Clason (02:15):<br>
Yeah. Yeah. Dang. Okay. So here we are as pastors or ministry leaders or whatever, we are trying to navigate this world, this post COVID world, where we feel as though most people were kind of done and kind of tired with the online, the streaming and all that type of stuff. And so we&#39;re attempting to return. Um, and then we hear a stat like that, which it feels like it goes against our gut. Yeah. Right. Because we feel like everyone wants to be back. At least that&#39;s sort of the notion or everyone&#39;s tired of zoom or everyone&#39;s tired of streaming church services. So does that just mean that when we say everyone, we&#39;re not talking about generation Z in that place, or we&#39;re only speaking anecdotally to those that maybe only do wanna return, but we&#39;re not having conversations with people that are fine with a online, only version of ministry. Um, like what do you think&#39;s what do you think&#39;s going on with that? Cause I feel like there&#39;s a chance that people hear that and they, they don&#39;t believe it or they don&#39;t sense that to be true in their context. Um, and that just, it feels like it&#39;s an immediate like, well that that&#39;s outta touch. That&#39;s not real, but this is a, this, this is a recent study, right. This came out a couple months ago. It&#39;s not, it&#39;s not old. Yeah. </p>

<p>Matthew Johnson (03:34):<br>
This is the most recent metrics. So, um, when people tell me, I don&#39;t believe that that&#39;s not real, they&#39;re going off of their gut and it&#39;s cuz we like we&#39;ve talked about in previous episodes, the, the church has to evolve. Um, and that is a change is terrifying. So when I tell any church leader, Hey, this is what we&#39;re seeing. This is what we&#39;re hearing. And I need to remind everyone that&#39;s listening to this podcast, gen Z is getting older. Gen Z is soon gonna be the adults in your church before you know it. Well, </p>

<p>Nick Clason (04:08):<br>
The, the, the oldest gen Z is like 20, 21, 22 years old now, </p>

<p>Matthew Johnson (04:14):<br>
Right? Yes. So that&#39;s what, like, they&#39;re just getting older now. So sooner or later they&#39;re gonna be the adult con the young adult congregation and your church is gen Z. And like, we need to start reaching them. <laugh> like, </p>

<p>Nick Clason (04:28):<br>
Yeah. Well, cuz I remember, gosh, like two, three years ago I felt like in this, the podcast space, people were just starting to talk about reaching millennials. Mm-hmm <affirmative> like millennial, like I&#39;m a millennial and I&#39;m in my mid thirties almost. Yep. So like that, that train of like thinking of millennial is a young adult. Like they&#39;re not like millennials are, are a, the largest generation and the primary base of our workforce these days. Yeah. Now, you know like, so if, if you&#39;re just starting to think about millennials, it&#39;s time to just honestly shift that thinking to generation Z. Yep. Cause generation Z and millennials could not be more vastly D </p>

<p>Matthew Johnson (05:05):<br>
Exactly. </p>

<p>Nick Clason (05:07):<br>
So let&#39;s, let&#39;s talk about, um, what would you say Matt? Let&#39;s, let&#39;s just kind of create a working definition for the base of this conversation. Um, so 51% of generations you prefers online, only ministry is ministry and discipleship. Are they the same thing? Do you think? </p>

<p>Matthew Johnson (05:29):<br>
I guess it depends on what your definition of discipleship is. Um yeah. Or your definition of ministry <laugh> so, uh, I think discipleship of ministry could be the same thing, but I think in most churches there have definitely different definitions and pathways. </p>

<p>Nick Clason (05:47):<br>
Yeah. And the goal of every church in some form or function is to fulfill the great commission of Jesus. I hope so. Which is to go and make disciples of all nations, baptizing them in the name of son, holy spirit, and then teaching them to obey everything that I&#39;ve commanded you. Yep. And then Jesus says, I&#39;ll be with you always, even to the very end of the age. And so discipleship the, the most basic definition. And I actually like kind of pairing evangelism with it, uh, because I think it takes the edge off of evangelism. So it goes from just hop. Someone says yes, to helping someone take a step closer to Jesus. Yep. Regardless of where they are preconversion post. But I think that helping someone take a step towards Jesus is discipleship, which is what evangelism is, except for. You&#39;re trying to have someone do that who maybe wouldn&#39;t identify themselves as a follower of Jesus just yet. </p>

<p>Nick Clason (06:43):<br>
So how do you help someone in their discipleship journey to take a step closer to Jesus and can that be done digitally? Yeah. Or what are the ways in which we can Wade into that digitally or more better, right. Yeah. Hybrid. Uh, cuz I do think that if I look back, uh, if I look back on my journey as a follower of Christ, um, almost every pivotal moment, um, that has some sort of, uh, significant growth moment for me. I can tie a face to those time periods. Yeah. Right. Like my high school years, I think about my youth pastor, my college years, I think about my then girlfriend now wife, um, after that different mentors people have I&#39;ve um, you know, connected with in ministry or other like youth pastors that I&#39;ve networked with. Yep. And so there&#39;s been a very vital and important, um, you know, connection that takes place a human to connection. Uh, and so that feels like it completely opposes the ability for this to be done online. Yeah. So like let&#39;s just, let&#39;s chat through that. Like how could that be done in a hybrid sort of sense? Yeah. Love it. </p>

<p>Nick Clason (08:05):<br>
So, um, with that in mind, like as I say that, what, what comes to your mind? What are your thoughts? What are your as a marketer? What are your responses to the, to that, you know, maybe opposition that you can&#39;t do this discipleship online, </p>

<p>Matthew Johnson (08:18):<br>
Um, I&#39;d say you probably have not strategized or thought about it enough. Um, and the reason I say that is because look at the success of you version, um, just look at the success of life church in General&#39;s online platform. <laugh> so you&#39;re telling me that people that ha go to life church online, you know, every week super invested are not being discipled at all. And I&#39;d say that&#39;s probably not accurate cuz I know people that have, you know, been saved through life churches, online platform and have done everything fully online with them. Mm-hmm <affirmative> I&#39;ve also seen people as I worked at, when I worked at dare share and we developed our life in six words that be discipled completely remotely, cuz we had to do it in COVID from, I don&#39;t believe in Christ at all to, I believe in Christ to I&#39;m making disciples all on a virtual platform, you just have to be intentional with it. You have to have the right resources, the right content, the right platforms. And uh, I&#39;m not, and I&#39;m not saying get rid of the, you know, the person to person connection at all. I&#39;m just saying you don&#39;t necessarily have to do that in person at all. </p>

<p>Nick Clason (09:30):<br>
Yeah. Well, and you can still have a connection with a person without it actually being in person. Exactly. It&#39;s gonna, it like to your point, it&#39;s gonna take some strategy and it&#39;s gonna take some intentionality, but one of the craziest things about me and my story is I started at the church that you and I both work at the first day of C. And so, uh, I, I went into the office for five hours and then I got sent home indefinitely and we live in Chicago. And so COVID is still happening here. Yep. <laugh> unlike other parts of the country that pretty much blew it off altogether. Right. And so for the first several months I actually joined a small group, um, and met friends that I&#39;m still friends with to this day. Yeah. But I didn&#39;t see them in person for almost three or four months. </p>

<p>Nick Clason (10:16):<br>
Yep. And uh, it&#39;s actually funny because the leader of that, like I didn&#39;t lead it. I just joined a group cuz you know, Amanda, my wife and I like, we&#39;re new to this church and we&#39;re like, we just need to meet some people. This is the only way to do it right now. And the leader of that group was like, before I met you, I would&#39;ve said it&#39;s impossible to make a relationship with someone virtually. Yeah. But because I only met you in COVID I realized how possible it was like we had, uh, we would do these like zoom groups and they, they were hosted by the church. Um, and so like we were in this, we would all log into the same zoom and then we&#39;d break out into zoom, breakout rooms. Yeah. And then, uh, the, the church sanctioned time would end and our leader would send a second link and we would all jump on our own zoom call after like the church time slot had ended. </p>

<p>Nick Clason (11:08):<br>
Yeah. And I remember one night we were on that zoom until like 11 or 1130 at night. Um, like, and it was supposed to be over at like eight. And so we were, we were all hanging out like just a cuz it&#39;s COVID and we were all bored and there&#39;s nothing else to do and we all missed humans. Yeah. Right. Um, but that, that&#39;s an example. And I think, I think that picture right there is how that could be the case. However, I think because of COVID or the, the triggering effect of even thinking about that again, that&#39;s what people are done with. Yep. Like I don&#39;t wanna do that again. Yeah. Right. And so even as I propose that, or even give that as an example, I can imagine if you&#39;re listening to this on a run or mowing the lawn or whatever, you&#39;re like, heck no, dude, I am done with that. That is over like I am out of that world. Yeah. Uh, so how does that exist now in 2022 or beyond? Yeah, because we don&#39;t, we don&#39;t wanna enter back into that weird world. </p>

<p>Matthew Johnson (12:09):<br>
Yeah. So I think a great, okay. So a great example of how this works and how you can build relationships virtually is video games. So Nick, you know, I&#39;m a pretty avid obvious video game player, the amount of people I know, and that I&#39;ve met personally that have very deep friendships and they&#39;ve only met each other on my call of duty <laugh> so, yeah. Um, and I think it&#39;s the intentionality of just keeping those conversations going and you&#39;re doing a hobby together that you love and, um, uh, it&#39;s also entertaining and it gives you something to look forward to and, you know, it&#39;s all the psychological stuff also behind, um, you know, building relationships. So you can definitely make discipleship work virtually or hyperly if you&#39;re intentional about it. Um, and it doesn&#39;t happen well </p>

<p>Nick Clason (13:02):<br>
In your point. Right. But your point right there was about relationships. So you, you and I just both proved that you can build a relationship. Yep. Digitally. Right. So then the question is, uh, if, if discipleship is super tied to a relationship, if, if that has to be a distinctive of discipleship, then it, it can be done. It just has to be done with intentionality. </p>

<p>Matthew Johnson (13:30):<br>
Yeah, exactly. Yeah. </p>

<p>Nick Clason (13:33):<br>
Yeah. I cut you off. So I was gonna try and let you finish what you were saying. No, but I was trying to make the point that that was, that was, we both proved the relationship. So that&#39;s, if we&#39;re right again, like if we&#39;re saying discipleship has that relationship, then it&#39;s possible. </p>

<p>Matthew Johnson (13:45):<br>
Exactly. And then on top of, okay. So if we define discipleship as, okay, I&#39;m having a relationship with somebody and then I&#39;m walking them through their relationship with Christ and I&#39;m teaching them how to share Christ and live Christlike content is usually a huge key part, part of discipleship as you. And I know, I mean the amount of times I&#39;ve been given a book by a mentor or, you know, mm-hmm, <affirmative>, uh, Hey, check out this ebook or this resource or this white page or whatever it is, this blog about whatever I&#39;m struggling with or whatever I&#39;m like going through in my walk of life. Um, we already know it was all done virtually <laugh>, so you can get a Kindle book, you can get an electronic book, an ebook, as I said earlier, white pages are all digital now, um, you know, you can send someone a blog through an email or text message. So there&#39;s no reason why in my professional opinion that you cannot do discipleship totally virtually, but also in a hybrid approach. </p>

<p>Nick Clason (14:49):<br>
Well, and to your point, right. Content in the great commission, Jesus said, baptizing them, all these things. And they said teaching them to obey everything and teaching, I, I think in my youth pastor opinion, I think sometimes we&#39;ve made teaching the only component of discipleship and divorced that from some of the relational stuff. But if there&#39;s a relation, an established relationship that&#39;s already taking place, then that teaching or that mentorship or that whatever that content is, uh, that all can exist digitally. Yep. And I think that the, the unique advantage that we have as pastors and or church leaders is that we&#39;re actually already in the content making business. Yeah. You, you said a stat yesterday to me in the office about content marketing. What, </p>

<p>Matthew Johnson (15:48):<br>
What was that? Yeah, so content marketing costs 62% less than traditional marketing. And it&#39;s, </p>

<p>Nick Clason (15:54):<br>
What&#39;s an example of traditional marketing, </p>

<p>Matthew Johnson (15:56):<br>
Um, ads, TV commercials, radio commercials, um, billboards. Um, so </p>

<p>Nick Clason (16:05):<br>
62% less cost. </p>

<p>Matthew Johnson (16:07):<br>
Yep. So 62% less cost and it&#39;s three times as effective <laugh> dang. So when you hear that stat, you go, okay. I have a church budget, so I don&#39;t have a lot of money. And I also don&#39;t wanna run commercials for my church. That&#39;s always kinda weird, but, but I could also create, you know, a blog about why discipleship&#39;s important and that&#39;s gonna be three times as effective anyways, as me putting an advertisement out on Facebook about, Hey, come to our discipleship class. Yeah. Why would you not do that? </p>

<p>Nick Clason (16:43):<br>
Yeah, because at the end of the day, like whether you wanna call it marketing or evangelism or reaching people, like that&#39;s ultimately what we&#39;re all trying to do. Like this idea of waiting into this hybrid world is because all of us have a desire to help fulfill the great commission of Jesus. And we can walk into that space digitally in free and sometimes cases free borrowed spaces, like, uh, social media platforms or whatever, and create and offer some of this content marketing type stuff and, and reach people with, uh, the teachings of Jesus. Yep. Which, I mean, gosh, man, I have to, I just feel like if the apostle Paul is alive today, like I don&#39;t think he would be abandoning the, the means of digital that was available to him. That&#39;s available to us now. Yeah. Right. Cause what was he using then he was using paper and pen, which is his way to communicate with churches from a distance. </p>

<p>Matthew Johnson (17:42):<br>
Exactly. </p>

<p>Nick Clason (17:43):<br>
And because he chose to use that medium, we&#39;ve actually been able to capture those and put those into our Bible and we still use them and learn from them thousands of years later. Yeah. Um, and so had he not used the means available to him then that wouldn&#39;t be that wouldn&#39;t be even possible for you and I today. And so we can help kind of facilitate that as churches. Like that&#39;s part of, we&#39;re all, like I said earlier, we are already in the content making business. And when we&#39;re in that like laser tunnel vision focus of create a sermon for Sunday morning that&#39;s content mm-hmm <affirmative>. So how could we, what are ways that you see that, that could, that kind of stuff could be repurposed, um, or like, Hey, we&#39;re church, church budget, limited staff, whatever. How can we repurpose some of this content to offer teaching and discipl ballistic resources for the people that are attending our churches. </p>

<p>Matthew Johnson (18:38):<br>
Yeah, absolutely. So good, easy thing you can do is you take your sermon, you find main topics that you guys like to talk about. So let&#39;s, as an example, let&#39;s say anxiety, depression, love, and, um, hope like let&#39;s say we had those four topics that we&#39;re thinking of as a category of shareable content. Cause we know people are searching for those four things. And then, um, take your hour or 30 minute sermon, find a two minute clip that talks about love, cut that out, make that part of your love category, your anxiety, et cetera, et cetera, et cetera. Now I have content that&#39;s based off of these four topics that people are searching for. And that we know people are struggling with. I have short form content, you know, minute and a half, two minutes, maybe even less that I can share with people. And I can repurpose all that content on all our social media. </p>

<p>Matthew Johnson (19:31):<br>
So you can start with YouTube, Instagram, Facebook, TikTok, um, and even take the audio of the entire sermon and make a podcast with it. Now you have five content channels that you&#39;re putting content onto that is targeted towards people that are looking for certain topics. And what that does is now you&#39;ve created your digital platform. You&#39;re building trust with your congregation. You&#39;re also reaching people that are not being reached and it&#39;s all done by stuff you&#39;ve already written and you&#39;re planning on presenting to your congregation. So it&#39;s not really extra work other than you have to slice and splice everything that you&#39;ve got. </p>

<p>Nick Clason (20:14):<br>
So like, is there, um, would you then say, even if you took that the audio of a sermon or something like that, uh, would there be value in taking that audio to a place like rev.com, getting it transcribed for a few bucks? Um, and then you could post the actual, uh, words like the actual, the it&#39;d be an entire manuscript essentially of your sermon, um, on your website and then that would add to increased searchability. </p>

<p>Matthew Johnson (20:45):<br>
Absolutely. Yeah. Right. All words are now search terms on your website that you just added for your sermon mm-hmm <affirmative> and rev, you know, uh, I don&#39;t know a little cost of rev, but I know a lot of the cost of these are like 80 cents a minute. So doesn&#39;t usually cost that much. </p>

<p>Nick Clason (21:02):<br>
Yeah. And rev is, cheaper&#39;s like 50 cents, if you do like the, the bot one I&#39;ll see. Great. Yeah. You know, so it&#39;s got some, yeah, it&#39;s got some errors that you&#39;ll get with it. Right. But the fact of the matter is like it it&#39;s still gonna produce most of your words or if you&#39;re already a manuscript style, preacher, just copy and paste that. </p>

<p>Matthew Johnson (21:18):<br>
Yeah. And make that downloadable. And also now you have another piece of content where here&#39;s the host note or here&#39;s the pastor notes from the week. So <laugh>, mm-hmm, </p>

<p>Nick Clason (21:27):<br>
<affirmative> mm-hmm <affirmative> yeah. And you can do that. Uh, like, so one of the things that, that we were doing in our student ministry is we had a weekly, um, weekly, like YouTube show that we created, which sounds so crazy. And so not to get caught up in the weeds of that, cuz you might be thinking like, what the heck are you talking about <laugh> but we basically had have like decentralized small groups. Um, and so, uh, we would use a video and we created just a show out of it. We&#39;d use a video to, to supply the content for our groups that are meeting in living rooms or on campus or whatever, all throughout the week, every week had a theme. And then of course every week had a teaching topic. And so what I would do as a social media person on our student team was I&#39;d look at the week from Sunday to Sunday. </p>

<p>Nick Clason (22:13):<br>
And I would just do all kinds of different stuff that was both promoting and talking about the theme. So if it was like sports week, we&#39;d do like sports trivia stuff like on Instagram stories. And that would help sort of like remind what the theme is or whatever. But then once, once the show dropped on Wednesday, we would use, uh, pieces and clips of that content that would be on like Instagram reels or TikTok. Um, we would have recaps, we would have like photo recaps, like all kinds of stuff. Right? So like you can almost do that same thing with like a Sunday morning experience. If you&#39;re in a sermon series on the fruit of the spirit and this week was the love week mm-hmm <affirmative> you can, you can splice all that stuff up into every day, a recap of the sermon or something like that. On Monday, Tuesday, Wednesday, Thursday, Friday, um, you&#39;re posting the audio, you&#39;re posting the manuscript. You&#39;re putting all that stuff out on your website and all of that is just repurposing content. Exactly. So if you&#39;re, if, if I&#39;m a pastor and I&#39;m hearing this strategy, my, my rebuttal to that would be okay, but like my people already heard that on Sunday morning. So all is all of this. Just gonna be like a retread of that information. Like don&#39;t they want new content. </p>

<p>Matthew Johnson (23:30):<br>
No <laugh> um, some people are gonna want new content, but I will. Okay. I&#39;ll challenge. I would challenge you. Okay. Ask your congregation after you&#39;re done. What did, give me remember everything I just said or what you also get is I get this a lot in our comments and on, uh, talking to people when we&#39;re at church, what was that thing that, um, PT said again there, um, it was so good. Like see that&#39;s the content. And if I post that, it becomes shareable. They&#39;ll share it with their friends. Mm-hmm <affirmative> and that&#39;s the whole goal is you want people to spread the word of who you are. Yeah. And the best way to do that. Who Jesus. Yes. Who Jesus is. So the best way to do that is to use the content that you&#39;re creating that is shareable. Um, and that&#39;s just gonna spread the word and it doesn&#39;t matter if they&#39;ve heard it already, if it&#39;s already shareable and especially if it was it powerful, cuz they&#39;re gonna share it again and they&#39;re gonna like it again. And mm-hmm, <affirmative> also in four weeks, they&#39;re gonna forget so </p>

<p>Nick Clason (24:32):<br>
Well. And, and you know, again, think about this. We talked about this in our last podcast, but you version, what if you were doing like a series through the fruit of the spirit and like on Monday or Sunday at church or something, you&#39;re like, Hey, let&#39;s all read this you version, plan on love and scan this QR code or whatever. And as a church, let&#39;s read it together. Let&#39;s comment on it together. Let&#39;s build one another up and then let&#39;s come back next week and we&#39;ll do the joy week, you know, or whatever, whatever that is. And so even in that, you can make whatever you are that that&#39;s unique, different custom content. It&#39;s under the same like umbrella topic. Right. But then you can, so if you were at church on Sunday and you are one of those faithful people that is at church four weeks a month, uh, which is definitely out of the norm, there are ways to make it where it&#39;s not just so repeatable. </p>

<p>Nick Clason (25:26):<br>
Yeah. But you&#39;re right. People, people forget. So, so if, despite, despite what we think, right? Like despite if we agree or disagree that, that discipleship online discipleship in a hybrid world is even possible. It&#39;s what generation Z is looking for and asking for mm-hmm <affirmative> and to your point, they are, uh, they&#39;re here. Yep. You know, they are, they&#39;re graduating college now and they&#39;re the type of people that you&#39;re going, that your church is gonna be looking to reach one day or another. Because if we don&#39;t, if we don&#39;t, they will not be in our church in a couple of years, if we choose to ignore reaching them. And that&#39;s a terrifying thought. But the fact of the matter is if we don&#39;t start catering some of what we&#39;re doing to the generation that&#39;s up and coming, they will, they will choose to not be a part of our churches anymore. </p>

<p>Matthew Johnson (26:22):<br>
Yep. Yeah. And something we also gotta remember is they&#39;re gonna be having kids. They&#39;re gonna raise their kids, not in the church and then their kids raise their kids, not a church. So it&#39;s just going to be this ripple effect that we definitely need to get ahead of and start thinking about. And we also know that seven, I think it&#39;s, what is it? Seven outta of 10 people come to Christ before the age of 18. So yeah. </p>

<p>Nick Clason (26:48):<br>
Yeah. That, that stat alone is why I&#39;m a youth pastor. </p>

<p>Matthew Johnson (26:50):<br>
So yeah. So like, you know that we have to reach them where they are when they&#39;re young and we need to reach them because they are getting old <laugh> so mm-hmm <affirmative> </p>

<p>Nick Clason (27:00):<br>
And I think the terrifying thing in all of this is that it&#39;s breaking down our standard archetype of what church has looked like and what, what, uh, I don&#39;t know what we&#39;re used to and, and how we staff. Yes. You know, like we staff to produce and program a weekly service. And so talking about what we&#39;re talking about really changes the game. </p>

<p>Matthew Johnson (27:31):<br>
Yep. </p>

<p>Nick Clason (27:33):<br>
Like it really, it&#39;s a completely different, um, it&#39;s a completely different look. Exactly. And, and no one&#39;s really doing that. You know, there&#39;s not really a good model out there. And to, to your point, one of your favorite things is the church tends to lag behind about 10 years <laugh> and so marketers are already on this content marketing thing and churches are just now starting to, starting to think about it and talk about it. Yeah. And so what are the, like, you know, you&#39;re, you&#39;re in charge of marketing and our church. What, what are the types of things that you need on a marketing team or the types of pieces of content that you&#39;d be looking for in order to, to do something like this in order to run this sort of like model that you&#39;re looking for, um, in a, in a effective way, because like I said, I think it&#39;s a little bit where it&#39;s gonna require us to redeploy some of our, our current resources, you know, including staff and, and dollars and hours spent on certain tasks or whatever. </p>

<p>Matthew Johnson (28:31):<br>
Yeah. So all the video content we&#39;ve talked about is something that I think everyone should start doing right now. And it&#39;s just great content in general. Um, on top of that, so I&#39;ll give a more advanced example of something we just did, which was, we decided that we wanted to create an ebook for our community. That was a 101 re 101 things to do with your kids this summer. And Nick, you were a huge part of creating the ebook, um, with like writing the content and everything. And the whole point of this ebook was to reach out to the community and give them a bunch of ideas of stuff. They can go out and enjoy this summer. Mm-hmm, <affirmative> all through all the different neighborhoods and communities around us. Now that ebook did way better than I ever expected it to. Um, I knew it would do well cause eBooks tend to do well, but people were starving for this kind of content. So we had over a thousand downloads in two weeks with over 400 of those being brand new people that don&#39;t go to our church. <laugh> so that&#39;s crazy. Um, </p>

<p>Nick Clason (29:37):<br>
So let&#39;s, let&#39;s talk real fast. Okay. I don&#39;t wanna, I don&#39;t wanna like out outprice anyone or anything like that, but like how much you said it, it was 39 cents. </p>

<p>Matthew Johnson (29:47):<br>
Yeah. 39 cents </p>

<p>Nick Clason (29:48):<br>
Per, per click or something like that </p>

<p>Matthew Johnson (29:49):<br>
Per conversion. So it was 39 cents per person to download the ebook. </p>

<p>Nick Clason (29:54):<br>
So then what did we, do? You know what we paid in that in totality? </p>

<p>Matthew Johnson (29:58):<br>
Yeah. So we paid about, um, total with both ads that we ran about $600 and that was, um, two different ads. One was a lead gen ad, which was 39 cents. And one was an awareness ad, which that&#39;s a whole different ball game we can get in, in a different conversation. </p>

<p>Nick Clason (30:17):<br>
Sure, sure. But I&#39;m just saying, cuz you know, you say something like that, like that has over a thousand downloads. I, I would imagine most PS are salivating mm-hmm <affirmative> after something like that. Yep. Right. Um, and so, and it&#39;s not like $600 might sound expensive, but in the land of Facebook marketing, you&#39;re saying that&#39;s one of the cheapest conversions you&#39;ve ever seen. </p>

<p>Matthew Johnson (30:37):<br>
Oh yeah. Absolutely. If I&#39;m under $4 on a conversion, I&#39;m usually happy <laugh> so when I&#39;ve hitting since of a conversion, I&#39;m ecstatic. Um, and on top of that, like the, we saw the ebook directly correlate to probably a higher number in our vacation Bible school this year. So cause we add vacation, we added our vacation Bible school and the ebook is something we can do this year. And we had our biggest vacation Bible school since COVID and maybe ever in the history of the church. So mm-hmm </p>

<p>Nick Clason (31:09):<br>
<affirmative> so that&#39;s a, that&#39;s a thing that&#39;s easy that you can do for families. Yeah. I&#39;m like, Hey, here&#39;s something to do for your kids. What does gen Z want? </p>

<p>Matthew Johnson (31:20):<br>
Oh, that&#39;s a good question. <laugh> </p>

<p>Matthew Johnson (31:23):<br>
Fin Z wants spiritual content that entertains them. Um, you and I know that gen Z is asking some of the deepest questions I&#39;ve ever heard spiritually. They do not stray away from hard conversations at all. Mm-hmm <affirmative> like some of the stuff I get asked by gen Z, I would&#39;ve never asked in my entire life to my youth pastor or to any mentor I had and they just blatantly come out and ask it and they also want to be entertained. Mm-hmm <affirmative> what I mean by that is it&#39;s not like you need to be this clown delivering your content. Um, what I mean, </p>

<p>Nick Clason (32:07):<br>
No, I, I would even argue as like student pastors, like that day of the, the gregarious, like attractional, I&#39;m gonna swallow a goldfish. Yeah. Like that&#39;s kind of a turn off to </p>

<p>Matthew Johnson (32:19):<br>
JY now. It is. Yeah. When I say entertain, I mean like tell the content, well, be communicated, be open. Just tell a good story. As you&#39;re talking through this and not like, Hey, this is a story, but like the story structure and we should do a whole episode on what I&#39;m talking about when we talk about that. Um yeah. But would, uh, so content that, and then do that content that&#39;s short, short form and usually video. So the more video content you can create for them that is geared towards their heavy questions. Like don&#39;t stray away from answering some of the hard questions that, you know, might politically arise either side of the aisle, you know, that&#39;s okay. Cause those are the questions they&#39;re asking and you need to give them biblical truth when it comes to that. So, </p>

<p>Nick Clason (33:10):<br>
And that&#39;s, that&#39;s scary to do as a church to create a video. Yeah. And, and put that out there. Yeah. Cause you, it does become a little polarizing. </p>

<p>Matthew Johnson (33:17):<br>
Yeah. And you have to obviously weigh in on, um, way the pros and cons of like releasing that content. But I will also argue that if you have a bunch of like negative comments or negative, like pushback from a video, you need to like stray into that. And we&#39;ve seen that companies that weigh into the negative and reply to negative comments have a higher trust value with their consumer base. </p>

<p>Nick Clason (33:46):<br>
Hmm. Interesting. Yeah. It&#39;s actually, it&#39;s, it&#39;s interesting that you say that, cuz just recently, um, we got, uh, like our curriculum for our student ministry. Yeah. And one of the series was like called how to friend. Um, and that&#39;s what we were gonna launch our like small group cycle with. Yeah. And in our discussion I was like, Hey guys, like, I&#39;m fine with that. I think that&#39;s a good, a good like thing to talk about. But I came across this study, um, on like mental health, um, from, from some friends of mine that work at a church here in Chicago that called the chapel. Um, and so I was like, you know, I, I think that might be a little more, uh, what we should talk about or what maybe our students are needing to hear than another series about how to be a good friend. </p>

<p>Nick Clason (34:35):<br>
Yeah. And I think a lot of times that&#39;s sort of the approach we take in student ministry or in ministry in general is like, Hey, here&#39;s a, here&#39;s a series on, on how to display love. Yeah. Like, yeah. That&#39;s yes, that&#39;s important, but you&#39;re right. Like they&#39;re, they, they already want to love, they&#39;re one of the most inclusive generations that we&#39;ve ever seen in our entire lives. And so if that&#39;s the case, like we, we like, we don&#39;t need to, we don&#39;t need to Wade into that. We need to Wade into the, the mental health conversation. We need to Wade into the gender conversation. We need to wait into the fill in the blank. The stuff that really matters. Not that, or at least it really matters to </p>

<p>Matthew Johnson (35:15):<br>
Them. Yes, exactly. </p>

<p>Nick Clason (35:17):<br>
So, yeah. Yeah, man. Well, this was a great conversation again. Appreciate your time. Appreciate everyone listening. Any last final thoughts Matt, as we, uh, wrap this conversation up. </p>

<p>Matthew Johnson (35:29):<br>
Yeah. I would, uh, challenge. Whoever&#39;s listening to this to go create one piece of digital content. This, if that&#39;s a blog, a new, a one off video, whatever that looks like and figure out how to deliver that to your people. </p>

<p>Nick Clason (35:46):<br>
Yeah. That&#39;s good. That&#39;s a good challenge. All right, everyone. Appreciate you listening, please. Please give us a little subscribe a rating. If you found this helpful share with friend on or online, appreciate you guys and.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode Nick and Matt chat about discipleship, Gen Z, who recently revealed that 51% of them prefer online ONLY ministry, and how to wade into that sticky in between of in-person and online, some might even call it &quot;hybrid!&quot;</p>

<p>Follow along on twitter - twitter.com/hybridministry</p>

<p>Or find full transcripts and show notes at <a href="http://www.hybridministry.xyz" rel="nofollow">http://www.hybridministry.xyz</a></p>

<p>TIMECODES<br>
00:00-2:15 Is Digital Discipleship Possible?<br>
2:15-3:47 Aren&#39;t people tired of online?<br>
3:47-5:05 Meet Gen Z<br>
5:05-7:55 Are ministry and discipleship the same thing?<br>
7:55-12:08 What does Hybrid Discipleship look like?<br>
12:08-13:45 How can Hybrid not feel like COVID 2.0?<br>
13:45-18:35 How to utilize online content to facilitate spiritual growth?<br>
18:35-25:46 How to repurpose content you already have<br>
25:46-28:20 The danger of ignoring Gen Z and Digital Discipleship<br>
28:20-31:17 How to use your staff to create content<br>
31:18-35:17 What does Gen Z want?<br>
35:17-36:14 Outro</p>

<p>TRANSCRIPT<br>
Nick Clason (00:00):<br>
Well, that&#39;s why I think it&#39;s a definition thing a little bit, right? Yeah. Cause like I said, I do think there&#39;s a life on life component of the social. Yeah. So, um, I think it&#39;s that&#39;s I think it&#39;s hybrid, so <laugh> all right. Let&#39;s uh, let&#39;s get started. So we don&#39;t say all the good stuff before we start recording. Great. Well, everyone, welcome to another episode of hybrid ministry podcast today. I am your host, Nick Clason alongside my friend, Matt Johnson. Good morning, Matt. How you doing mark morning? I&#39;m doing great. How are you, Nick? Good, good. Hey, I wanted to talk today. Um, I just honestly have a conversation wondering is digital discipleship even possible. Um, and so I think that there&#39;s gonna be a lot of definitions that we need to kind of clarify, um, in order to have our conversation, but to sort of lay the foundation of this, Matt, there&#39;s a statistic out there that you continue to share with me that continues to blow my mind. So would you tell the people about gen Z and their preference of online discipleship? </p>

<p>Matthew Johnson (01:06):<br>
Yeah. So something that we need to be very cognitive of is 51% of gen Z. Wanna do ministry online only </p>

<p>Nick Clason (01:18):<br>
Crazy. </p>

<p>Matthew Johnson (01:20):<br>
So that is the major that is more than half <laugh> only wanna do online. </p>

<p>Nick Clason (01:27):<br>
Yeah. Which is insane. What, and is there more, when you say online ministry, are there more clarifiers to that? Like what does that mean? What does that look like? Or is that just like a, Hey, would you prefer ministry online or in person? And they just clicked online? </p>

<p>Matthew Johnson (01:43):<br>
Uh, so from my understanding is they were asked you want, would you rather be engaged with ministry only online, partially online or never online and 51% said only online that&#39;s and then I don&#39;t know, the, the other stat a hundred percent off my top of the head, but it was the other vast majority was hybrid and the in person only was definitely the lowest out of the three. </p>

<p>Nick Clason (02:15):<br>
Yeah. Yeah. Dang. Okay. So here we are as pastors or ministry leaders or whatever, we are trying to navigate this world, this post COVID world, where we feel as though most people were kind of done and kind of tired with the online, the streaming and all that type of stuff. And so we&#39;re attempting to return. Um, and then we hear a stat like that, which it feels like it goes against our gut. Yeah. Right. Because we feel like everyone wants to be back. At least that&#39;s sort of the notion or everyone&#39;s tired of zoom or everyone&#39;s tired of streaming church services. So does that just mean that when we say everyone, we&#39;re not talking about generation Z in that place, or we&#39;re only speaking anecdotally to those that maybe only do wanna return, but we&#39;re not having conversations with people that are fine with a online, only version of ministry. Um, like what do you think&#39;s what do you think&#39;s going on with that? Cause I feel like there&#39;s a chance that people hear that and they, they don&#39;t believe it or they don&#39;t sense that to be true in their context. Um, and that just, it feels like it&#39;s an immediate like, well that that&#39;s outta touch. That&#39;s not real, but this is a, this, this is a recent study, right. This came out a couple months ago. It&#39;s not, it&#39;s not old. Yeah. </p>

<p>Matthew Johnson (03:34):<br>
This is the most recent metrics. So, um, when people tell me, I don&#39;t believe that that&#39;s not real, they&#39;re going off of their gut and it&#39;s cuz we like we&#39;ve talked about in previous episodes, the, the church has to evolve. Um, and that is a change is terrifying. So when I tell any church leader, Hey, this is what we&#39;re seeing. This is what we&#39;re hearing. And I need to remind everyone that&#39;s listening to this podcast, gen Z is getting older. Gen Z is soon gonna be the adults in your church before you know it. Well, </p>

<p>Nick Clason (04:08):<br>
The, the, the oldest gen Z is like 20, 21, 22 years old now, </p>

<p>Matthew Johnson (04:14):<br>
Right? Yes. So that&#39;s what, like, they&#39;re just getting older now. So sooner or later they&#39;re gonna be the adult con the young adult congregation and your church is gen Z. And like, we need to start reaching them. <laugh> like, </p>

<p>Nick Clason (04:28):<br>
Yeah. Well, cuz I remember, gosh, like two, three years ago I felt like in this, the podcast space, people were just starting to talk about reaching millennials. Mm-hmm <affirmative> like millennial, like I&#39;m a millennial and I&#39;m in my mid thirties almost. Yep. So like that, that train of like thinking of millennial is a young adult. Like they&#39;re not like millennials are, are a, the largest generation and the primary base of our workforce these days. Yeah. Now, you know like, so if, if you&#39;re just starting to think about millennials, it&#39;s time to just honestly shift that thinking to generation Z. Yep. Cause generation Z and millennials could not be more vastly D </p>

<p>Matthew Johnson (05:05):<br>
Exactly. </p>

<p>Nick Clason (05:07):<br>
So let&#39;s, let&#39;s talk about, um, what would you say Matt? Let&#39;s, let&#39;s just kind of create a working definition for the base of this conversation. Um, so 51% of generations you prefers online, only ministry is ministry and discipleship. Are they the same thing? Do you think? </p>

<p>Matthew Johnson (05:29):<br>
I guess it depends on what your definition of discipleship is. Um yeah. Or your definition of ministry <laugh> so, uh, I think discipleship of ministry could be the same thing, but I think in most churches there have definitely different definitions and pathways. </p>

<p>Nick Clason (05:47):<br>
Yeah. And the goal of every church in some form or function is to fulfill the great commission of Jesus. I hope so. Which is to go and make disciples of all nations, baptizing them in the name of son, holy spirit, and then teaching them to obey everything that I&#39;ve commanded you. Yep. And then Jesus says, I&#39;ll be with you always, even to the very end of the age. And so discipleship the, the most basic definition. And I actually like kind of pairing evangelism with it, uh, because I think it takes the edge off of evangelism. So it goes from just hop. Someone says yes, to helping someone take a step closer to Jesus. Yep. Regardless of where they are preconversion post. But I think that helping someone take a step towards Jesus is discipleship, which is what evangelism is, except for. You&#39;re trying to have someone do that who maybe wouldn&#39;t identify themselves as a follower of Jesus just yet. </p>

<p>Nick Clason (06:43):<br>
So how do you help someone in their discipleship journey to take a step closer to Jesus and can that be done digitally? Yeah. Or what are the ways in which we can Wade into that digitally or more better, right. Yeah. Hybrid. Uh, cuz I do think that if I look back, uh, if I look back on my journey as a follower of Christ, um, almost every pivotal moment, um, that has some sort of, uh, significant growth moment for me. I can tie a face to those time periods. Yeah. Right. Like my high school years, I think about my youth pastor, my college years, I think about my then girlfriend now wife, um, after that different mentors people have I&#39;ve um, you know, connected with in ministry or other like youth pastors that I&#39;ve networked with. Yep. And so there&#39;s been a very vital and important, um, you know, connection that takes place a human to connection. Uh, and so that feels like it completely opposes the ability for this to be done online. Yeah. So like let&#39;s just, let&#39;s chat through that. Like how could that be done in a hybrid sort of sense? Yeah. Love it. </p>

<p>Nick Clason (08:05):<br>
So, um, with that in mind, like as I say that, what, what comes to your mind? What are your thoughts? What are your as a marketer? What are your responses to the, to that, you know, maybe opposition that you can&#39;t do this discipleship online, </p>

<p>Matthew Johnson (08:18):<br>
Um, I&#39;d say you probably have not strategized or thought about it enough. Um, and the reason I say that is because look at the success of you version, um, just look at the success of life church in General&#39;s online platform. <laugh> so you&#39;re telling me that people that ha go to life church online, you know, every week super invested are not being discipled at all. And I&#39;d say that&#39;s probably not accurate cuz I know people that have, you know, been saved through life churches, online platform and have done everything fully online with them. Mm-hmm <affirmative> I&#39;ve also seen people as I worked at, when I worked at dare share and we developed our life in six words that be discipled completely remotely, cuz we had to do it in COVID from, I don&#39;t believe in Christ at all to, I believe in Christ to I&#39;m making disciples all on a virtual platform, you just have to be intentional with it. You have to have the right resources, the right content, the right platforms. And uh, I&#39;m not, and I&#39;m not saying get rid of the, you know, the person to person connection at all. I&#39;m just saying you don&#39;t necessarily have to do that in person at all. </p>

<p>Nick Clason (09:30):<br>
Yeah. Well, and you can still have a connection with a person without it actually being in person. Exactly. It&#39;s gonna, it like to your point, it&#39;s gonna take some strategy and it&#39;s gonna take some intentionality, but one of the craziest things about me and my story is I started at the church that you and I both work at the first day of C. And so, uh, I, I went into the office for five hours and then I got sent home indefinitely and we live in Chicago. And so COVID is still happening here. Yep. <laugh> unlike other parts of the country that pretty much blew it off altogether. Right. And so for the first several months I actually joined a small group, um, and met friends that I&#39;m still friends with to this day. Yeah. But I didn&#39;t see them in person for almost three or four months. </p>

<p>Nick Clason (10:16):<br>
Yep. And uh, it&#39;s actually funny because the leader of that, like I didn&#39;t lead it. I just joined a group cuz you know, Amanda, my wife and I like, we&#39;re new to this church and we&#39;re like, we just need to meet some people. This is the only way to do it right now. And the leader of that group was like, before I met you, I would&#39;ve said it&#39;s impossible to make a relationship with someone virtually. Yeah. But because I only met you in COVID I realized how possible it was like we had, uh, we would do these like zoom groups and they, they were hosted by the church. Um, and so like we were in this, we would all log into the same zoom and then we&#39;d break out into zoom, breakout rooms. Yeah. And then, uh, the, the church sanctioned time would end and our leader would send a second link and we would all jump on our own zoom call after like the church time slot had ended. </p>

<p>Nick Clason (11:08):<br>
Yeah. And I remember one night we were on that zoom until like 11 or 1130 at night. Um, like, and it was supposed to be over at like eight. And so we were, we were all hanging out like just a cuz it&#39;s COVID and we were all bored and there&#39;s nothing else to do and we all missed humans. Yeah. Right. Um, but that, that&#39;s an example. And I think, I think that picture right there is how that could be the case. However, I think because of COVID or the, the triggering effect of even thinking about that again, that&#39;s what people are done with. Yep. Like I don&#39;t wanna do that again. Yeah. Right. And so even as I propose that, or even give that as an example, I can imagine if you&#39;re listening to this on a run or mowing the lawn or whatever, you&#39;re like, heck no, dude, I am done with that. That is over like I am out of that world. Yeah. Uh, so how does that exist now in 2022 or beyond? Yeah, because we don&#39;t, we don&#39;t wanna enter back into that weird world. </p>

<p>Matthew Johnson (12:09):<br>
Yeah. So I think a great, okay. So a great example of how this works and how you can build relationships virtually is video games. So Nick, you know, I&#39;m a pretty avid obvious video game player, the amount of people I know, and that I&#39;ve met personally that have very deep friendships and they&#39;ve only met each other on my call of duty <laugh> so, yeah. Um, and I think it&#39;s the intentionality of just keeping those conversations going and you&#39;re doing a hobby together that you love and, um, uh, it&#39;s also entertaining and it gives you something to look forward to and, you know, it&#39;s all the psychological stuff also behind, um, you know, building relationships. So you can definitely make discipleship work virtually or hyperly if you&#39;re intentional about it. Um, and it doesn&#39;t happen well </p>

<p>Nick Clason (13:02):<br>
In your point. Right. But your point right there was about relationships. So you, you and I just both proved that you can build a relationship. Yep. Digitally. Right. So then the question is, uh, if, if discipleship is super tied to a relationship, if, if that has to be a distinctive of discipleship, then it, it can be done. It just has to be done with intentionality. </p>

<p>Matthew Johnson (13:30):<br>
Yeah, exactly. Yeah. </p>

<p>Nick Clason (13:33):<br>
Yeah. I cut you off. So I was gonna try and let you finish what you were saying. No, but I was trying to make the point that that was, that was, we both proved the relationship. So that&#39;s, if we&#39;re right again, like if we&#39;re saying discipleship has that relationship, then it&#39;s possible. </p>

<p>Matthew Johnson (13:45):<br>
Exactly. And then on top of, okay. So if we define discipleship as, okay, I&#39;m having a relationship with somebody and then I&#39;m walking them through their relationship with Christ and I&#39;m teaching them how to share Christ and live Christlike content is usually a huge key part, part of discipleship as you. And I know, I mean the amount of times I&#39;ve been given a book by a mentor or, you know, mm-hmm, <affirmative>, uh, Hey, check out this ebook or this resource or this white page or whatever it is, this blog about whatever I&#39;m struggling with or whatever I&#39;m like going through in my walk of life. Um, we already know it was all done virtually <laugh>, so you can get a Kindle book, you can get an electronic book, an ebook, as I said earlier, white pages are all digital now, um, you know, you can send someone a blog through an email or text message. So there&#39;s no reason why in my professional opinion that you cannot do discipleship totally virtually, but also in a hybrid approach. </p>

<p>Nick Clason (14:49):<br>
Well, and to your point, right. Content in the great commission, Jesus said, baptizing them, all these things. And they said teaching them to obey everything and teaching, I, I think in my youth pastor opinion, I think sometimes we&#39;ve made teaching the only component of discipleship and divorced that from some of the relational stuff. But if there&#39;s a relation, an established relationship that&#39;s already taking place, then that teaching or that mentorship or that whatever that content is, uh, that all can exist digitally. Yep. And I think that the, the unique advantage that we have as pastors and or church leaders is that we&#39;re actually already in the content making business. Yeah. You, you said a stat yesterday to me in the office about content marketing. What, </p>

<p>Matthew Johnson (15:48):<br>
What was that? Yeah, so content marketing costs 62% less than traditional marketing. And it&#39;s, </p>

<p>Nick Clason (15:54):<br>
What&#39;s an example of traditional marketing, </p>

<p>Matthew Johnson (15:56):<br>
Um, ads, TV commercials, radio commercials, um, billboards. Um, so </p>

<p>Nick Clason (16:05):<br>
62% less cost. </p>

<p>Matthew Johnson (16:07):<br>
Yep. So 62% less cost and it&#39;s three times as effective <laugh> dang. So when you hear that stat, you go, okay. I have a church budget, so I don&#39;t have a lot of money. And I also don&#39;t wanna run commercials for my church. That&#39;s always kinda weird, but, but I could also create, you know, a blog about why discipleship&#39;s important and that&#39;s gonna be three times as effective anyways, as me putting an advertisement out on Facebook about, Hey, come to our discipleship class. Yeah. Why would you not do that? </p>

<p>Nick Clason (16:43):<br>
Yeah, because at the end of the day, like whether you wanna call it marketing or evangelism or reaching people, like that&#39;s ultimately what we&#39;re all trying to do. Like this idea of waiting into this hybrid world is because all of us have a desire to help fulfill the great commission of Jesus. And we can walk into that space digitally in free and sometimes cases free borrowed spaces, like, uh, social media platforms or whatever, and create and offer some of this content marketing type stuff and, and reach people with, uh, the teachings of Jesus. Yep. Which, I mean, gosh, man, I have to, I just feel like if the apostle Paul is alive today, like I don&#39;t think he would be abandoning the, the means of digital that was available to him. That&#39;s available to us now. Yeah. Right. Cause what was he using then he was using paper and pen, which is his way to communicate with churches from a distance. </p>

<p>Matthew Johnson (17:42):<br>
Exactly. </p>

<p>Nick Clason (17:43):<br>
And because he chose to use that medium, we&#39;ve actually been able to capture those and put those into our Bible and we still use them and learn from them thousands of years later. Yeah. Um, and so had he not used the means available to him then that wouldn&#39;t be that wouldn&#39;t be even possible for you and I today. And so we can help kind of facilitate that as churches. Like that&#39;s part of, we&#39;re all, like I said earlier, we are already in the content making business. And when we&#39;re in that like laser tunnel vision focus of create a sermon for Sunday morning that&#39;s content mm-hmm <affirmative>. So how could we, what are ways that you see that, that could, that kind of stuff could be repurposed, um, or like, Hey, we&#39;re church, church budget, limited staff, whatever. How can we repurpose some of this content to offer teaching and discipl ballistic resources for the people that are attending our churches. </p>

<p>Matthew Johnson (18:38):<br>
Yeah, absolutely. So good, easy thing you can do is you take your sermon, you find main topics that you guys like to talk about. So let&#39;s, as an example, let&#39;s say anxiety, depression, love, and, um, hope like let&#39;s say we had those four topics that we&#39;re thinking of as a category of shareable content. Cause we know people are searching for those four things. And then, um, take your hour or 30 minute sermon, find a two minute clip that talks about love, cut that out, make that part of your love category, your anxiety, et cetera, et cetera, et cetera. Now I have content that&#39;s based off of these four topics that people are searching for. And that we know people are struggling with. I have short form content, you know, minute and a half, two minutes, maybe even less that I can share with people. And I can repurpose all that content on all our social media. </p>

<p>Matthew Johnson (19:31):<br>
So you can start with YouTube, Instagram, Facebook, TikTok, um, and even take the audio of the entire sermon and make a podcast with it. Now you have five content channels that you&#39;re putting content onto that is targeted towards people that are looking for certain topics. And what that does is now you&#39;ve created your digital platform. You&#39;re building trust with your congregation. You&#39;re also reaching people that are not being reached and it&#39;s all done by stuff you&#39;ve already written and you&#39;re planning on presenting to your congregation. So it&#39;s not really extra work other than you have to slice and splice everything that you&#39;ve got. </p>

<p>Nick Clason (20:14):<br>
So like, is there, um, would you then say, even if you took that the audio of a sermon or something like that, uh, would there be value in taking that audio to a place like rev.com, getting it transcribed for a few bucks? Um, and then you could post the actual, uh, words like the actual, the it&#39;d be an entire manuscript essentially of your sermon, um, on your website and then that would add to increased searchability. </p>

<p>Matthew Johnson (20:45):<br>
Absolutely. Yeah. Right. All words are now search terms on your website that you just added for your sermon mm-hmm <affirmative> and rev, you know, uh, I don&#39;t know a little cost of rev, but I know a lot of the cost of these are like 80 cents a minute. So doesn&#39;t usually cost that much. </p>

<p>Nick Clason (21:02):<br>
Yeah. And rev is, cheaper&#39;s like 50 cents, if you do like the, the bot one I&#39;ll see. Great. Yeah. You know, so it&#39;s got some, yeah, it&#39;s got some errors that you&#39;ll get with it. Right. But the fact of the matter is like it it&#39;s still gonna produce most of your words or if you&#39;re already a manuscript style, preacher, just copy and paste that. </p>

<p>Matthew Johnson (21:18):<br>
Yeah. And make that downloadable. And also now you have another piece of content where here&#39;s the host note or here&#39;s the pastor notes from the week. So <laugh>, mm-hmm, </p>

<p>Nick Clason (21:27):<br>
<affirmative> mm-hmm <affirmative> yeah. And you can do that. Uh, like, so one of the things that, that we were doing in our student ministry is we had a weekly, um, weekly, like YouTube show that we created, which sounds so crazy. And so not to get caught up in the weeds of that, cuz you might be thinking like, what the heck are you talking about <laugh> but we basically had have like decentralized small groups. Um, and so, uh, we would use a video and we created just a show out of it. We&#39;d use a video to, to supply the content for our groups that are meeting in living rooms or on campus or whatever, all throughout the week, every week had a theme. And then of course every week had a teaching topic. And so what I would do as a social media person on our student team was I&#39;d look at the week from Sunday to Sunday. </p>

<p>Nick Clason (22:13):<br>
And I would just do all kinds of different stuff that was both promoting and talking about the theme. So if it was like sports week, we&#39;d do like sports trivia stuff like on Instagram stories. And that would help sort of like remind what the theme is or whatever. But then once, once the show dropped on Wednesday, we would use, uh, pieces and clips of that content that would be on like Instagram reels or TikTok. Um, we would have recaps, we would have like photo recaps, like all kinds of stuff. Right? So like you can almost do that same thing with like a Sunday morning experience. If you&#39;re in a sermon series on the fruit of the spirit and this week was the love week mm-hmm <affirmative> you can, you can splice all that stuff up into every day, a recap of the sermon or something like that. On Monday, Tuesday, Wednesday, Thursday, Friday, um, you&#39;re posting the audio, you&#39;re posting the manuscript. You&#39;re putting all that stuff out on your website and all of that is just repurposing content. Exactly. So if you&#39;re, if, if I&#39;m a pastor and I&#39;m hearing this strategy, my, my rebuttal to that would be okay, but like my people already heard that on Sunday morning. So all is all of this. Just gonna be like a retread of that information. Like don&#39;t they want new content. </p>

<p>Matthew Johnson (23:30):<br>
No <laugh> um, some people are gonna want new content, but I will. Okay. I&#39;ll challenge. I would challenge you. Okay. Ask your congregation after you&#39;re done. What did, give me remember everything I just said or what you also get is I get this a lot in our comments and on, uh, talking to people when we&#39;re at church, what was that thing that, um, PT said again there, um, it was so good. Like see that&#39;s the content. And if I post that, it becomes shareable. They&#39;ll share it with their friends. Mm-hmm <affirmative> and that&#39;s the whole goal is you want people to spread the word of who you are. Yeah. And the best way to do that. Who Jesus. Yes. Who Jesus is. So the best way to do that is to use the content that you&#39;re creating that is shareable. Um, and that&#39;s just gonna spread the word and it doesn&#39;t matter if they&#39;ve heard it already, if it&#39;s already shareable and especially if it was it powerful, cuz they&#39;re gonna share it again and they&#39;re gonna like it again. And mm-hmm, <affirmative> also in four weeks, they&#39;re gonna forget so </p>

<p>Nick Clason (24:32):<br>
Well. And, and you know, again, think about this. We talked about this in our last podcast, but you version, what if you were doing like a series through the fruit of the spirit and like on Monday or Sunday at church or something, you&#39;re like, Hey, let&#39;s all read this you version, plan on love and scan this QR code or whatever. And as a church, let&#39;s read it together. Let&#39;s comment on it together. Let&#39;s build one another up and then let&#39;s come back next week and we&#39;ll do the joy week, you know, or whatever, whatever that is. And so even in that, you can make whatever you are that that&#39;s unique, different custom content. It&#39;s under the same like umbrella topic. Right. But then you can, so if you were at church on Sunday and you are one of those faithful people that is at church four weeks a month, uh, which is definitely out of the norm, there are ways to make it where it&#39;s not just so repeatable. </p>

<p>Nick Clason (25:26):<br>
Yeah. But you&#39;re right. People, people forget. So, so if, despite, despite what we think, right? Like despite if we agree or disagree that, that discipleship online discipleship in a hybrid world is even possible. It&#39;s what generation Z is looking for and asking for mm-hmm <affirmative> and to your point, they are, uh, they&#39;re here. Yep. You know, they are, they&#39;re graduating college now and they&#39;re the type of people that you&#39;re going, that your church is gonna be looking to reach one day or another. Because if we don&#39;t, if we don&#39;t, they will not be in our church in a couple of years, if we choose to ignore reaching them. And that&#39;s a terrifying thought. But the fact of the matter is if we don&#39;t start catering some of what we&#39;re doing to the generation that&#39;s up and coming, they will, they will choose to not be a part of our churches anymore. </p>

<p>Matthew Johnson (26:22):<br>
Yep. Yeah. And something we also gotta remember is they&#39;re gonna be having kids. They&#39;re gonna raise their kids, not in the church and then their kids raise their kids, not a church. So it&#39;s just going to be this ripple effect that we definitely need to get ahead of and start thinking about. And we also know that seven, I think it&#39;s, what is it? Seven outta of 10 people come to Christ before the age of 18. So yeah. </p>

<p>Nick Clason (26:48):<br>
Yeah. That, that stat alone is why I&#39;m a youth pastor. </p>

<p>Matthew Johnson (26:50):<br>
So yeah. So like, you know that we have to reach them where they are when they&#39;re young and we need to reach them because they are getting old <laugh> so mm-hmm <affirmative> </p>

<p>Nick Clason (27:00):<br>
And I think the terrifying thing in all of this is that it&#39;s breaking down our standard archetype of what church has looked like and what, what, uh, I don&#39;t know what we&#39;re used to and, and how we staff. Yes. You know, like we staff to produce and program a weekly service. And so talking about what we&#39;re talking about really changes the game. </p>

<p>Matthew Johnson (27:31):<br>
Yep. </p>

<p>Nick Clason (27:33):<br>
Like it really, it&#39;s a completely different, um, it&#39;s a completely different look. Exactly. And, and no one&#39;s really doing that. You know, there&#39;s not really a good model out there. And to, to your point, one of your favorite things is the church tends to lag behind about 10 years <laugh> and so marketers are already on this content marketing thing and churches are just now starting to, starting to think about it and talk about it. Yeah. And so what are the, like, you know, you&#39;re, you&#39;re in charge of marketing and our church. What, what are the types of things that you need on a marketing team or the types of pieces of content that you&#39;d be looking for in order to, to do something like this in order to run this sort of like model that you&#39;re looking for, um, in a, in a effective way, because like I said, I think it&#39;s a little bit where it&#39;s gonna require us to redeploy some of our, our current resources, you know, including staff and, and dollars and hours spent on certain tasks or whatever. </p>

<p>Matthew Johnson (28:31):<br>
Yeah. So all the video content we&#39;ve talked about is something that I think everyone should start doing right now. And it&#39;s just great content in general. Um, on top of that, so I&#39;ll give a more advanced example of something we just did, which was, we decided that we wanted to create an ebook for our community. That was a 101 re 101 things to do with your kids this summer. And Nick, you were a huge part of creating the ebook, um, with like writing the content and everything. And the whole point of this ebook was to reach out to the community and give them a bunch of ideas of stuff. They can go out and enjoy this summer. Mm-hmm, <affirmative> all through all the different neighborhoods and communities around us. Now that ebook did way better than I ever expected it to. Um, I knew it would do well cause eBooks tend to do well, but people were starving for this kind of content. So we had over a thousand downloads in two weeks with over 400 of those being brand new people that don&#39;t go to our church. <laugh> so that&#39;s crazy. Um, </p>

<p>Nick Clason (29:37):<br>
So let&#39;s, let&#39;s talk real fast. Okay. I don&#39;t wanna, I don&#39;t wanna like out outprice anyone or anything like that, but like how much you said it, it was 39 cents. </p>

<p>Matthew Johnson (29:47):<br>
Yeah. 39 cents </p>

<p>Nick Clason (29:48):<br>
Per, per click or something like that </p>

<p>Matthew Johnson (29:49):<br>
Per conversion. So it was 39 cents per person to download the ebook. </p>

<p>Nick Clason (29:54):<br>
So then what did we, do? You know what we paid in that in totality? </p>

<p>Matthew Johnson (29:58):<br>
Yeah. So we paid about, um, total with both ads that we ran about $600 and that was, um, two different ads. One was a lead gen ad, which was 39 cents. And one was an awareness ad, which that&#39;s a whole different ball game we can get in, in a different conversation. </p>

<p>Nick Clason (30:17):<br>
Sure, sure. But I&#39;m just saying, cuz you know, you say something like that, like that has over a thousand downloads. I, I would imagine most PS are salivating mm-hmm <affirmative> after something like that. Yep. Right. Um, and so, and it&#39;s not like $600 might sound expensive, but in the land of Facebook marketing, you&#39;re saying that&#39;s one of the cheapest conversions you&#39;ve ever seen. </p>

<p>Matthew Johnson (30:37):<br>
Oh yeah. Absolutely. If I&#39;m under $4 on a conversion, I&#39;m usually happy <laugh> so when I&#39;ve hitting since of a conversion, I&#39;m ecstatic. Um, and on top of that, like the, we saw the ebook directly correlate to probably a higher number in our vacation Bible school this year. So cause we add vacation, we added our vacation Bible school and the ebook is something we can do this year. And we had our biggest vacation Bible school since COVID and maybe ever in the history of the church. So mm-hmm </p>

<p>Nick Clason (31:09):<br>
<affirmative> so that&#39;s a, that&#39;s a thing that&#39;s easy that you can do for families. Yeah. I&#39;m like, Hey, here&#39;s something to do for your kids. What does gen Z want? </p>

<p>Matthew Johnson (31:20):<br>
Oh, that&#39;s a good question. <laugh> </p>

<p>Matthew Johnson (31:23):<br>
Fin Z wants spiritual content that entertains them. Um, you and I know that gen Z is asking some of the deepest questions I&#39;ve ever heard spiritually. They do not stray away from hard conversations at all. Mm-hmm <affirmative> like some of the stuff I get asked by gen Z, I would&#39;ve never asked in my entire life to my youth pastor or to any mentor I had and they just blatantly come out and ask it and they also want to be entertained. Mm-hmm <affirmative> what I mean by that is it&#39;s not like you need to be this clown delivering your content. Um, what I mean, </p>

<p>Nick Clason (32:07):<br>
No, I, I would even argue as like student pastors, like that day of the, the gregarious, like attractional, I&#39;m gonna swallow a goldfish. Yeah. Like that&#39;s kind of a turn off to </p>

<p>Matthew Johnson (32:19):<br>
JY now. It is. Yeah. When I say entertain, I mean like tell the content, well, be communicated, be open. Just tell a good story. As you&#39;re talking through this and not like, Hey, this is a story, but like the story structure and we should do a whole episode on what I&#39;m talking about when we talk about that. Um yeah. But would, uh, so content that, and then do that content that&#39;s short, short form and usually video. So the more video content you can create for them that is geared towards their heavy questions. Like don&#39;t stray away from answering some of the hard questions that, you know, might politically arise either side of the aisle, you know, that&#39;s okay. Cause those are the questions they&#39;re asking and you need to give them biblical truth when it comes to that. So, </p>

<p>Nick Clason (33:10):<br>
And that&#39;s, that&#39;s scary to do as a church to create a video. Yeah. And, and put that out there. Yeah. Cause you, it does become a little polarizing. </p>

<p>Matthew Johnson (33:17):<br>
Yeah. And you have to obviously weigh in on, um, way the pros and cons of like releasing that content. But I will also argue that if you have a bunch of like negative comments or negative, like pushback from a video, you need to like stray into that. And we&#39;ve seen that companies that weigh into the negative and reply to negative comments have a higher trust value with their consumer base. </p>

<p>Nick Clason (33:46):<br>
Hmm. Interesting. Yeah. It&#39;s actually, it&#39;s, it&#39;s interesting that you say that, cuz just recently, um, we got, uh, like our curriculum for our student ministry. Yeah. And one of the series was like called how to friend. Um, and that&#39;s what we were gonna launch our like small group cycle with. Yeah. And in our discussion I was like, Hey guys, like, I&#39;m fine with that. I think that&#39;s a good, a good like thing to talk about. But I came across this study, um, on like mental health, um, from, from some friends of mine that work at a church here in Chicago that called the chapel. Um, and so I was like, you know, I, I think that might be a little more, uh, what we should talk about or what maybe our students are needing to hear than another series about how to be a good friend. </p>

<p>Nick Clason (34:35):<br>
Yeah. And I think a lot of times that&#39;s sort of the approach we take in student ministry or in ministry in general is like, Hey, here&#39;s a, here&#39;s a series on, on how to display love. Yeah. Like, yeah. That&#39;s yes, that&#39;s important, but you&#39;re right. Like they&#39;re, they, they already want to love, they&#39;re one of the most inclusive generations that we&#39;ve ever seen in our entire lives. And so if that&#39;s the case, like we, we like, we don&#39;t need to, we don&#39;t need to Wade into that. We need to Wade into the, the mental health conversation. We need to Wade into the gender conversation. We need to wait into the fill in the blank. The stuff that really matters. Not that, or at least it really matters to </p>

<p>Matthew Johnson (35:15):<br>
Them. Yes, exactly. </p>

<p>Nick Clason (35:17):<br>
So, yeah. Yeah, man. Well, this was a great conversation again. Appreciate your time. Appreciate everyone listening. Any last final thoughts Matt, as we, uh, wrap this conversation up. </p>

<p>Matthew Johnson (35:29):<br>
Yeah. I would, uh, challenge. Whoever&#39;s listening to this to go create one piece of digital content. This, if that&#39;s a blog, a new, a one off video, whatever that looks like and figure out how to deliver that to your people. </p>

<p>Nick Clason (35:46):<br>
Yeah. That&#39;s good. That&#39;s a good challenge. All right, everyone. Appreciate you listening, please. Please give us a little subscribe a rating. If you found this helpful share with friend on or online, appreciate you guys and.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 002: The Best Practices for Your Church Digital Platforms</title>
  <link>https://www.hybridministry.xyz/002</link>
  <guid isPermaLink="false">ea3837a0-f365-4ab3-90ce-849dedaa71b4</guid>
  <pubDate>Thu, 28 Jul 2022 04:00:00 -0500</pubDate>
  <author>Nick Clason</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/ea3837a0-f365-4ab3-90ce-849dedaa71b4.mp3" length="36812540" type="audio/mpeg"/>
  <itunes:episode>002</itunes:episode>
  <itunes:title>The Best Practices for Your Church Digital Platforms</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Nick Clason</itunes:author>
  <itunes:subtitle>Nick and Matt discuss specific and individual best practices for Digital and Hybrid Ministry. Because there are a lot of platforms out there, what should we actually be doing on those platforms? Like Church website, Church App, Instagram, Facebook or TikTok? And what should we do about Discord?

Follow along on twitter - twitter.com/hybridministry

Or find full transcripts and show notes at http://www.hybridministry.xyz</itunes:subtitle>
  <itunes:duration>38:13</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/episodes/e/ea3837a0-f365-4ab3-90ce-849dedaa71b4/cover.jpg?v=1"/>
  <description>Nick and Matt discuss specific and individual best practices for Digital and Hybrid Ministry. Because there are a lot of platforms out there, what should we actually be doing on those platforms? Like Church website, Church App, Instagram, Facebook or TikTok? And what should we do about Discord?
Follow along on twitter - twitter.com/hybridministry
Or find full transcripts and show notes at http://www.hybridministry.xyz
FREE SOCIAL MEDIA CHECKLIST
Would you like the FREE Social Media Posting Checklist we created for this episode?
Click here to download now! (https://ab2eadf4.sibforms.com/serve/MUIEAKLiZ7yCPQPoeiR9RlA1tGEReJFEhiE74E9-JJQiDXZsfrfDQoKa8UKjPbJB9Gmt74wxHP-3gqPXc7rMNzCEbn19ifFK95ZG6_VFVURylY71V7mZ9jfzoAQQaAJRbmp7GwFNeqtWws5GWNzCSwayrQupSi8uSHztiOIuPjVNKoVoNPq9vUPLJ2cndSP9ISloVaWTmKRJFL0E)
TIMECODES
00:00-01:15 Announcement and FREE giveaway
01:15-5:26 The New Normal of Church
5:26-13:03 Best Church Website Practices
13:03-15:55 Should our Church get an app?
15:55-20:00 How can our church use YouVersion?
20:00-24:57 Facebook best practices
24:57-29:38 Instagram best practices
29:38-32:00 TikTok best practices
32:00-34:42 How about Discord?
34:42-36:51 Texting Best Practices
36:52-38:13 Outro and Conclusion
TRANSCRIPT
Nick Clason (00:00):
Think that they were gonna, uh, keep it going. I thought that I thought that was gonna be it. 
Matthew Johnson (00:07):
Yeah. That one more season left. 
Nick Clason (00:09):
Yeah. So it like when they did, which it's like the first season that they've never resolved, you know? Yep. 
Matthew Johnson (00:15):
They said like, it was the first time they've never done that, so 
Nick Clason (00:18):
Yeah. Well, Hey everybody. Welcome back to, uh, hybrid ministry, the podcast. I am your host, Nick Clason alongside my good friend. Matt Johnson. How you doing this morning, Matt? 
Matthew Johnson (00:34):
Doing good, man. I can't complain got a cup of coffee and uh, it's a beautiful Friday morning. 
Nick Clason (00:39):
Yeah, we're ready to roll. You know, what's so fun. Uh  we were in a meeting yesterday about this exact topic, like in our, in our church talking about the new normal of church, you know, a little bit. Um, yeah, which I think is, is interesting cuz uh, I can't remember how you said it, man. It was so good. You were saying like the way that we've done church for so long, it, it has to shift and it has to shift into a hybrid type of world. What, like what do you mean by that? What did you, what were, what were kind of your like thoughts going into that statement? 
Matthew Johnson (01:16):
Yeah, so we, the church as a whole has had two main philosophies over the last, let's just say 60 years, it's gone back obviously much further than that, but uh, here it's been straight to seat. What I mean by that it's like find someone on the street, they can come to church and they can take a seat in for Sunday service. And then probably since the internet age, I'd say probably in the last 15 years, maybe 20, I, that might be pushing it, let's say 15 to 10. Cause the church is, um, always a little bit on the back. End of everything is sight to see. And, um, what that means is like, Hey, you come to our website and then you can come to our church, but now we're in this new world, which what the heck is next for us.  like, uh, what is, what is post COVID look like? What does this hybrid approach? And we know the church has to evolve in some fashion just based off of where technology is going. No matter how much we all say that we hate technology, this is the world we live in now. So that's really what I've been, just trying to figure out like where should we evolve? 
Nick Clason (02:29):
Yeah. And I like, one of the best examples I ever heard of, of hybrid was like a department store. Um, I was, and, and I, it came to fruition for me a couple weeks ago and I was walking through, Lowe's like physically walking through the Lowe's department store. I was in person, all the things, but I couldn't find what I was looking for. And so as a typical millennial, instead of stopping and asking an associate where to find the thing, I downloaded the Lowe's app on my phone,  searched it. And it told me exactly where to go. Um, yep. And so I used a digital tool in a physical environment and I think that's sort of what we're talking about is this, this hybrid approach. And I don't think either one of us is necessarily advocating for getting rid of everything. That's why I really like this word, this word hybrid, because it's, it's not either or it's both and 
Matthew Johnson (03:27):
Exactly. Yep. And 
Nick Clason (03:29):
So that's, that's what I wanna talk about today is what, what specifically can we do? Like let's get nitty gritty, get down to some of the, like specifics of some of these platforms and some of these best practices. And I think, you know, just shooting straight, like we have ideas and we have data to back up some of this stuff, but we don't have all the answers. And, and I don't think any church is really hitting it, you know, bating a thousand and hitting all these things a hundred percent outta the park either, you know? So like, yeah, same is true for us. So these are just things in our brains that are rattling around and things we wanna, you know, kind of try where we wanna start. So. 
Matthew Johnson (04:09):
Yep. Absolutely. 
Nick Clason (04:10):
All right. So let's just talk through like, um, LA on episode one, we talked a little bit about this. Um, but like if, if you have nothing, you know, um, is the best place to start, Matt, would you say like a website, like getting your own, your own domain, your own place that, that you own, that you're not on like borrowed social media space or anything like that, your own website, is that the best place to start? And then if so, um, what do you like, what are some best practices as it pertains to web these days? 
Matthew Johnson (04:44):
Yeah, so I would say the best website could be one of the best places to start. Uh, I'm not gonna say it's like a blanket statement. Like everyone should start there, but I will say if you don't have a website and you have the means and, um, energy to make the website, you definitely need to get on that. And, uh, websites are so easy to make right now if you like square space and WICS, you need even WordPress plugins, like Elementor, um, make building a website very easy where you don't need to hire developers and have a huge upfront cost anymore. Um, your website, like we're saying earlier in the episode is, was originally like this, you visit our site and then you come to the church mm-hmm  so site to see, um, it was more of probably a front porch approach, um, to the church, uh, as in, okay, I'm, I've entered into your fray and now I'm gonna come all the way in your house. 
Matthew Johnson (05:51):
Yeah. The website now can function as multiple. And the first thing it's gonna function through for is I I'll call it your window. Um, and that's the sense that I'm just viewing in to what your church holds. And then I will decide just from the viewing in, if I even want to attend online, if I wanna check out your social, if I want to check out your campus. Um, so those are all the questions that you're your first time person is gonna be faced with. Um, especially as you're trying to reach lost people, the more approachable your website is the better because you want people to not feel intimidated to come check you out. So when I think of a website, the first thing I always tell everybody is 90% of what you wanna put on your website. You don't need to put on your website. 
Matthew Johnson (06:46):
 um, the reason I say that is cuz everyone thinks they just need to put everything in the kitchen sink on their website. Um, and Donald Miller who, uh, is just kind of become a marketing guru, um, has really coined this term of like story branding, your website, story, story, branding in general, your, um, your church, whatever your company is. But I always love his idea of the website, which is a lot of the junk that you put on your website belongs to the junk or on your website. Hmm. So what that means is like, it all be, you can put it on your website, but it should not be easily accessible and it should be at the bottom of the website where if you wanna find it, you can find it, but that's not what you're trying, you're there for. So when you go to someone's website, the first thing I should see is what you want me to do. 
Matthew Johnson (07:38):
Um, and that's going to vary church church. So, uh, at our church it's uh, Hey, attend online right now or, um, here's the church services mm-hmm  um, is that the best course of action? I don't know. Um, there's a lot of philosophies, uh, and really you should only have one decision. So if you're whole idea says hyper approach, I would just say a 10 0 9 should be your first call to action. If you had that capability mm-hmm  so you gotta simplify your website, get rid of the junk on your website and then make your website purposeful. So what are you trying to tell people as they learn about you? Like I said, your window, it's like a window shopping. So it is really easy, Nick, for you or I to go and Google type in Christian Church near me and find probably 50 churches within 20 miles of us. 
Matthew Johnson (08:39):
Mm-hmm  and we can go and look at all these churches, all their beliefs, who they are, where they're at, what they're teaching and we can window shop used to not be like that. You used to have to go into church or the window shopping was more, oh, these people have this service time, so I'll go check them out.  now I can see everything about you. Uh, I can see everything your pastor has probably ever said. So you need to be very cognitive of that as you're building out your window, your website on what is it that you're trying to communicate about you about your church? 
Nick Clason (09:16):
Yeah. And then like the, the, the nerdier you get into that, right. There's things like search engine optimization, words and titling and, and things like that. That you're also gonna want to start to explore at least get a handle on as you're building those things out. Right? 
Matthew Johnson (09:34):
Yeah, absolutely. So then you can start once you define what you want your website to be, you can really get nitty gritty with, um, how we're gonna title everything and how you're gonna lay it all out. Um, what the proper course of action is, how you leading me to those calls to action. That's all super important stuff that you'll like, like a story brand is a great option to kinda learn how to do that. Um, but also just being able to like use Google trends, you just go to Google trends.com. You can type in like words that people are searching. And if you really wanna start like investing in some stuff, you can look at like SCM rush or href, which are both about a hundred dollars a month where you can actually look up search terms that people are using for your website specifically, and also what Google is weighing highest. 
Matthew Johnson (10:27):
Hmm. Um, and what that's gonna do is, uh, if you, if you're like, okay, we're at the point that our church is growing, but we want to grow more and we want to reach new people. That's your best option to do that? Cause Google it, it's wild to think about what Google did. So, um, back in the days of when Yahoo was around, Yahoo was literally ran by librarians. Like you had a room full of librarians that would archive pages. So you'd go to Yahoo, you type in, um, churches near me or whatever, or, uh, um, looking for, you know, a Christian sermon. And it's only what the librarians have gotten through and archived. Um, that's to obviously change now, but that was back in the early days of the internet. And then Google came around and said, Hey, we're gonna make this automated through search terms through our search engine. And those will be weighed differently. And, uh, algorithm is constantly changing. So the best way for you to find out, to get more recognition is for you to find out what people in your area are looking for. Um, and then just make your website, your content targeted towards them. 
Nick Clason (11:41):
Hmm. Yeah. Okay. So, so that's website, um, let's talk about app apps. Yep. So, you know, like if you and I are using our cell phones, most of us are interacting with people on our cell phones, through various apps. And so do you think that that's a platform worth looking into worth investing in for a church? I mean, it's, it feels like it would be a pretty hefty cost. And then, you know, if it's not a hefty cost, that means that you're probably getting a pretty basic, uh, service from a company that your app is gonna look, um, much like any of the other apps that are out there. And, uh, it's gonna look, it's gonna be very similar to, to your church's website. So couldn't, we just use a very like phone friendly, mobile friendly website. That's gonna, that's gonna play well on people's cell phones, as opposed to trying to get them to adopt an entire app or like, talk, talk me through this. What, what should we do with that? Should we do anything with that? 
Matthew Johnson (12:45):
Yeah. Great, great question. So, um, 
Matthew Johnson (12:52):
Yes, I will say the best course of Ash action is to just make, um, a mobile friendly website. Uh, so yeah, my professional opinion, the app should really be an interactive way to engage with your church, your congregation, your content, whatever it looks like. So it's not a front porch anymore. Like you're involved, like you're, I want people to come to our church and download our app so they can be as directly tied with everything we have going on. Hmm. But that's not for the wide people. So I'm not going out to people on Google or on our Facebook pages and going, Hey, download our app when I'm just trying to get them to come check out who we are like, that is, that's a deeper step. Like I'm asking you to put me on your phone forever. Mm-hmm  I would say, yeah, mobile friendly website is the best place to start. 
Matthew Johnson (13:55):
Then let's say you are a larger church and you're really trying to figure out what's next for your digital platform and what you should do online. Then I think the app is a great course of action of different things you can do on it that are not what your website does.  mm-hmm  so that's the key. The app cannot just be an extension of your website. Just have a mobile website at that point. Like your app should be, Hey, this is where all our small groups are facilitated at. Hey, this is, has a interactive map for us or, Hey, this is where all our content is. Or we do our prayer studies and there are Bible studies that'ss own world that is not directly correlated to your website. 
Nick Clason (14:36):
Yeah. Yeah. Okay. Uh, so moving on this, one's one of my favorites. I'm not sure if I've optimized it yet, but as a youth pastor, this is one of the things I love to try and, uh, both create, uh, but also challenge our like small group leaders and students to participate in. Uh, it's the U version Bible app, you know, they have a, they've built in some kind of social media components to it recently. Um, and one of my favorite things to do, and it was a thing that, you know, I, I think, uh, really came to a height during the pandemic and stuff was reading like devotional plans together. And I thought that was a great way to, to do spiritual practice in the other, um, hours of the week that weren't like our programming time for like small groups to do together, whatever, uh, obviously, you know, like the people at life church, they're the ones that put you version together and are continuing to run it and everything. Uh, are there any things that we can do as a church to optimize those better? Um, or, you know, think about them creatively to, uh, get our people to be en engaging with the Bible, uh, in that way, through that platform. 
Matthew Johnson (15:54):
Yeah, absolutely. I love you version and what the team at life church has been able to kinda accomplish with that platform. Um, I think a great use of your version is finding content that is relevant to whatever you have going on in your church or as you, and I know if you wanna start getting, you know, a little crazier developing content for you version. So, um, both are great avenues, but I would just start with curating content on new version that it can actually facilitate conversations and you can create prayer request in it and, uh, um, be going through studies together. And it's just a good way to nurture and continue to have people think about your church other than on a Sunday. Yeah. And that's a big key of everything we're talking about is how do we get people to, you know, be engaged with church with your church, not more than one day a week, and as we know, more than one day a month, so, 
Nick Clason (17:00):
Right. Yeah. Yeah. That, and that's interesting that you say that whole thing about, uh, once a month, that is, that's what we're seeing, right? One in every four, uh, an average attender or an engaged attender is attending one in every four weeks, which to your point is what you're saying is one, one once a month, which is why I think this hybrid approach is so like important. Like it's such an important thing because if we are only discipling people on the weeks that they attend church, that's 12 times a year, 12 hours a year, there is nothing in my life that I care about that I'm only giving 12 hours a year to yeah. You know what I mean? Yeah. And so if faith is important and faith matters, it needs to happen more often. And yeah, like all of this right is an ownership step that we need to try and help facilitate for those people that are attending our church. 
Nick Clason (18:00):
But the reality is is that you and I, as people who work at churches, uh, we've only made that priority a thing that we do once a week for our weekend services, you know, and we're just trying to, to challenge everyone to think outside of that box. Exactly. And to say, okay, great. Like we're already doing that. We're not throwing that baby out with the bath water, but what are the other ways in which we can disciple our people through the means and the, the avenues that they're already using through their cell phones and through online and through digital. So I think in a, in most cases now I wanna talk social media for a minute because in most cases, I think when people come to this idea of hybrid or digital, that's the first thing, right. That comes to everyone's brain is like, oh, so you're Spanish again, social media. Um, and that's true to an extent. Um, and so let's talk through some social platform. So the first one is, is Facebook, what is best practice on Facebook? 
Matthew Johnson (19:04):
So Facebook you're gonna be reaching people that are probably 35 and older mm-hmm , um, usually, um, it's actually probably even older now it's more in your forties or older. So if your congregation's a little bit older, like that's a great platform to start navigating on. And what the real big use of Facebook I can see now is the Facebook groups, which we had talked about. Mm-hmm , um, in a earlier, earlier episode. Um, but really just getting some Facebook's groups going that you can actually create community that have people interacting with each other, and it's not a sole reliance on you. Um, also we just know Facebook has some massive plans with, you know, becoming meta and what web three looks like. So I just think it's always gonna be a part of our Zeki, no matter what. Um, and I think it's gonna probably morph into more of this web three platform, which then you start getting crazy with like virtual reality and, you know, the metaverse and stuff. But I, I would not worry about that yet. Um, I would just stick to, let's create some Facebook groups. Let's do, uh, let's have a strategy behind when we're posting content and why we post content. Um, I always say start with the why of what you're doing. Um, and if you're just using Facebook to promote stuff, stop doing that. , 
Nick Clason (20:30):
 
Matthew Johnson (20:31):
Just, let's be, uh, more creative and cognitive, uh, what people want and promotional stuff is just gonna fall in deaf ears. So, uh, 
Nick Clason (20:40):
So let's, let's, let's actually talk about that for just a second, because I think that's, that is a, a standard default for a lot of churches is, um, just create, uh, like it is, it has like another billboard or another avenue to announce your things. Um, so if you're not, if we're in the event business as a church a little bit, like, you know, it's not events more spiritual than an event, but yeah. Like we're hosting an in person thing, uh, that feels a lot like an event. What are we, what should we be doing then on social media, on Facebook, if we're not posting it as events, what are things that we can be putting on there that people are actually gonna want to engage with? 
Matthew Johnson (21:23):
Yeah. Great question. So this is something I've been wrestling with, um, from the marketing world for the last few weeks, actually. So I think we, as people that are communicating, we, uh, we need to get away from the industrial realistic nature of marketing. So what I mean by that is we're trading like everyone, like their cog and this machine of communication. Um, when we know every single person is unique and different. So what is the content that people are gonna engage with? Well, the biggest content that anyone will engage with is story based content mm-hmm . So tell the stories of the people at your church. Hmm. Tell the stories of what your church has been doing for your community. Not about, um, it doesn't only have to be about, Hey, join us Sunday, but like share when you guys are going to the food pantries and serving share when you guys are having block parties and, uh, the life change that people will experience at your church because we know that's what people wanna be involved with. We know that isolation, loneliness, and anxieties at an all time high and that people are searching for community mm-hmm and relationships. So share those stories and you're gonna get a lot more engagement than just, Hey, join us Sunday, or Hey, check out this worship that we did. Um, yeah. That stuff is fine, but that should not be the only thing you do. 
Nick Clason (22:52):
Yeah. I think, uh, I mean, think about this, right? Like why do you get on social media? Like mm-hmm,  I get on social media to be entertained, uh, to laugh or, you know, maybe to be inspired. Yeah. But I don't get on there to learn about events. Yep. Almost, almost never. 
Matthew Johnson (23:11):
Exactly. 
Nick Clason (23:12):
And so, you know, and I think, you know, we're gonna get to in a second talking about TikTok and Instagram, uh, but I think that's Mo that's where a lot of people are kind of going to, you know, it's like that short form video content, cuz it's, it's funny, you know, that's that's I, when I share something, I share something that's funny, you know, exactly. Or maybe a little bit inspirational, but for the most part, something that I think is funny  so let's, let's move that way then. So let's talk about Instagram. Um, Instagram is obviously owned by MEA, which is owned, which is the parent company of Facebook and all that stuff. So should your Instagram strategy be similar to that of Facebook? Should it be identical to that of Facebook? Because you can do that right. Where you can post on Instagram and duplicate that exact same content over to your Facebook page. Um, is that the best practice for Instagram right now? Or what are you seeing out there? 
Matthew Johnson (24:04):
No, so you definitely can just, you know, post straight from Instagram to Facebook, that's the easy way out, but you'll probably see one of your platforms as doing better than the other. And the reason is, is cuz it's drastically different demographics on both platforms. Like I said, Facebook is older, you're gonna have, let's just say 40 and up Instagram is gonna be your millennial. Yeah. They're starting to get weary on the, on just the Instagram algorithm. Um, so people are using Instagram. They're not liking as much, they're scrolling more. Um, so that is, uh, something you also be need to be cognitive of. So really your Instagram content should just be strong piffy storytelling content that is meant to either entertain or make me feel. And honestly the win on Instagram right now is short form video. 
Nick Clason (24:58):
Yeah. And that's very TikTok adjacent, correct? 
Matthew Johnson (25:03):
Yep. Yep. 
Nick Clason (25:04):
So what's so is there best practice then on if you're posting content to TikTok that's a minute or under 30 seconds or under, should you also then be posting that same thing on Instagram reels should or should those be individual pieces of content? 
Matthew Johnson (25:22):
So right now, as we're recording this, I would say post your TikTok content on Instagram with your TikTok watermark on Instagram, cuz the TikTok demographic is gonna be your 18 to 25, 18 to 30 year olds. So you are still hitting a very similar demographic. Um, and you can kind of kill two birds with one stone. Uh, but TikTok should be your more entertaining, fun stuff. Um, I will say it's pretty hard to go viral inspirational on TikTok. It's a lot easy to go viral on Instagram with uh, inspirational. So, Hmm. 
Nick Clason (25:59):
So that's interesting that you say that before we, before we jump straight to TikTok, um, Instagram feed posts, Instagram story posts. Are there still value in those or are you saying double down on, on like reels and abandon those other things? 
Matthew Johnson (26:17):
I would double down on reels and stories. So stories is still, um, a massive driving factor for people on Instagram. You'll actually see most people get on Instagram. And the first thing they do is scroll through, um, as many stories as they can. Now, what I will say to help you on Instagram is to go live on Instagram more. Mm um, so why I say that is cuz Instagram pushes that content higher still and you can get on front of people's feeds on their stories quicker if you go live. So if people aren't liking your content or they're not scrolling through your story, going live will help you get in front of their eyes more. 
Nick Clason (26:59):
Now you now back to the, you talked about posting with your TikTok watermark. Are you, are you saying do that as a, as a way to promote and raise awareness that you do have a TikTok account? 
Matthew Johnson (27:13):
Yep. So right now that is what they're recommending is that you post from TikTok to Instagram, with the TikTok watermark, cuz it shows that you're on TikTok and also Nick, you and I both know, um, content takes off quicker on TikTok and usually it takes off more virally on TikTok before it will Instagram. So I'll be scrolling through Instagram reels and I'll see a TikTok that I saw last week that already had gone viral. Yeah. And it's just cuz talk's algorithm is just next level crazy, which also has a lot of concerns behind it. But we could talk about that earlier.  
Nick Clason (27:51):
Yeah. It's so interesting that you say that though. Cuz even, uh, even in my own experience, like I'm looking right now on our church, social media and everything that was first posted to TikTok and then posted to Rios has almost no views on, on Instagram, but it's doing well over on TikTok. And so that's been a, that's been a little bit of a thing to try and kind of navigate. So let's talk TikTok then for a minute, should we be on it? It feels like it's a place we sh you know, a lot of church people are maybe even scared of it. And so if we've been trending younger is TikTok the youngest of all the platforms that we're talking about. 
Matthew Johnson (28:30):
So we're gonna talk about today. Yeah. It would be the youngest. So your demographic is gonna be that, um, 18 early or later gen Z to, uh, you know, 30, 25 to 30. So okay. 
Nick Clason (28:46):
And, and best practice on there is like, we've been saying short form video. You can do trends, you can do maybe inspiring inspirational content, um, and also just humor. Right? 
Matthew Johnson (28:58):
Yeah. TikTok is really good for that humor aspect. Like you can definitely do some inspirational stuff. Um, and it's also the hashtag feature of it is, uh, a great way to find other like minded tiktokers. Um, like I said, the algorithm of TikTok is very effective, but I also do understand the reservations behind TikTok with, uh, just everything behind it. So, um, but I will say that is where your younger audience is and if you wanna be reaching those people, you need to go there. Unfortunately. 
Nick Clason (29:29):
And the thing that's so crazy that changes the AB the absolute game with TikTok is even as like, I look into our like specific analytics, I was looking at them yesterday. Um, the majority of, uh, people who watch your videos, um, at least ours are not followers of ours, right? Mm-hmm, , they're, they're people that discover us from like the four U page. 
Matthew Johnson (29:55):
Exactly. 
Nick Clason (29:55):
Which is, you know, so much different than the way that we've treated social over the years. And so in a lot of ways is TikTok, can it be an evangelistic tool? Can it be like a way to reach people that aren't connected to your church? Is that a good strategy for it? It feels like sort of the opposite of what we've been talking about with going hybrid. 
Matthew Johnson (30:15):
Yeah. You definitely can reach people with TikTok and you just need to have a strategy behind where do you take someone from TikTok to this hybrid approach. And that's what, we're not seeing a lot of that right now of like, okay, you get people watching the videos on TikTok, but now what 
Nick Clason (30:31):
Mm-hmm  
Matthew Johnson (30:32):
Mm-hmm  so you gotta give them that next call to action and take them to your church website or to your online platform, whatever that looks 
Nick Clason (30:38):
Like. Yeah. All right. So this one's up for debate a little bit discord, is that a social media platform? What even is discord and why, why did you tell me to add it to our outline? 
Matthew Johnson (30:51):
Great question. So discord is, um, I think you can probably consider it a social media platform right now, but what I love about discord is the aspect that you can create very curated, focused groups. Um, there's a lot of really cool stuff you can do on discord, and you can create different breakout rooms. Um, you can create different channels that people can talk about different stuff. So, uh, I, uh, have been involved with a couple of new Christian discords that people have been wanting me to help them, um, get going. So what you can do in discord is like this one that I'm in is like, there's a whole prayer request, channel Bible, verse channel, David stories, channel general chat. And it's really, um, and you can just break it down more and more and more like, you can create your, you, if you wanna do a sports league in it or whatever, you can do that. 
Matthew Johnson (31:50):
And, uh, um, there's like a lot of fun stuff you can do in it. What's good about it is that you're getting all like-minded people in that discord together. Mm-hmm  so you can actually talk about, Hey, we have X, Y, and Z going on in youth group also, here's where all our prayer request is. And here we're talking about fantasy and, um, you're getting your community built together in a very cohesive platform. And I will also tell you, is that your young people in your church are on discord? Hmm. Um, most of them are, especially if, uh, so like during the pandemic something I heard all the time, as we were trying to get everyone to go to teams and zoomed and, um, trying to do these virtual events, uh, there was all these kids that were telling me, why are you guys not just using discord? 
Matthew Johnson (32:37):
We're already on it? Mm-hmm . And I was like, and I laughed, cuz I've been on discord for years, but I've always thought about it as a gaming thing, but it's more than a gaming thing. Now it's now a chat functionality that you can create your community in. So if you wanted to put your youth group in there, you could, if you wanted to put your women's ministry in there, you could, and learning curve is really easy for it. Hmm. And you have a captive audience that is interested in your, in your group, your culture and what you're doing. So whatever you communicate they're gonna be engaged with. 
Nick Clason (33:09):
Yeah. That's interesting that you, that you say that the learning curve thing, cause I think that's probably everyone's biggest reservation, right. Is the introduction of a new platform. How hard is it gonna be to figure out? So, um, yeah. Great. All right, Matt, last one, text messaging. Uh, I recently heard that the open rate on a text message is 99%. Is that true? 
Matthew Johnson (33:35):
Yeah, 
Nick Clason (33:36):
That's crazy. So that has to be a platform that we should be using as churches, right? 
Matthew Johnson (33:43):
Yeah, absolutely. Um, so texting is the best, one of the best ways to do communication period. Um, we know people reply to text messages and open text messages, um, way more than email as you just talked about with open rate. Um, also, uh, if people give you, if they trust you enough to give you their number to text, 'em the trust level with you and your church, um, is extremely high, which that tells me immediately is, oh, I can communicate, uh, differently with these people. Cause I've already built that trust bridge with them. 
Nick Clason (34:23):
Mm-hmm  yeah. Yeah. And again, to, to the point that we're making with all of this, right? So if we go back through web and app, you version social media platforms, Facebook, Instagram, TikTok, discord, and text messaging, every single one of those things exists in you and my pocket every single day. Yep. And so the, our people from our church are carrying the access to all of these things with them every single day of the week. And so I think as a church, it's a miss, right? If we're only, uh, talking to them once a week on Sunday, but then if we break that down, even more understanding that people are only coming to church once a month, we're only talking to them 12 times a year. Why would we not try to create connection, create discipleship, content, create inspirational things through the things that they're carrying around with them every single day of the week. 
Matthew Johnson (35:30):
Exactly. 
Nick Clason (35:31):
So, so that's what, that's the idea. Uh, this was very nitty gritty and, uh, you know, appreciate Matt, all of your marketing knowledge and demographic studies and everything that you have, man, cuz uh, I know  the reason that, uh, the reason that I love having you on this is because you are just for me an absolute wealth of knowledge. So I hope that, uh, as everyone else who's listened to this, able to pick your brain, um, or just hear some of these things about all these different platforms is advantageous to them. Um, beneficial. So I appreciate, I appreciate that, man. 
Matthew Johnson (36:08):
Yeah. Don't thank you. I appreciate it. It's been a blast and I hope everyone's going, uh, get something out of this. So 
Nick Clason (36:14):
 gosh, I can't imagine that they didn't so good. Hey again, thanks everyone for hanging out. Uh, feel free to subscribe. Give us a rating. If you find this helpful, share it with a friend. Um, you can follow along on Twitter at hybrid ministry and online at hybridministry.xyz Uh, but until next time we will talk to you all later. 
</description>
  <itunes:keywords>Digital, Meta, Online, Church, Streaming, Church Service, Gen Z, Millennials, Meta Church, Discipleship, Pastor, Website, App, Facebook, Instagram, TikTok, Discord, Texting</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Nick and Matt discuss specific and individual best practices for Digital and Hybrid Ministry. Because there are a lot of platforms out there, what should we actually be doing on those platforms? Like Church website, Church App, Instagram, Facebook or TikTok? And what should we do about Discord?</p>

<p>Follow along on twitter - twitter.com/hybridministry</p>

<p>Or find full transcripts and show notes at <a href="http://www.hybridministry.xyz" rel="nofollow">http://www.hybridministry.xyz</a></p>

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<p><strong>TIMECODES</strong><br>
00:00-01:15 Announcement and FREE giveaway<br>
01:15-5:26 The New Normal of Church<br>
5:26-13:03 Best Church Website Practices<br>
13:03-15:55 Should our Church get an app?<br>
15:55-20:00 How can our church use YouVersion?<br>
20:00-24:57 Facebook best practices<br>
24:57-29:38 Instagram best practices<br>
29:38-32:00 TikTok best practices<br>
32:00-34:42 How about Discord?<br>
34:42-36:51 Texting Best Practices<br>
36:52-38:13 Outro and Conclusion</p>

<p><strong>TRANSCRIPT</strong><br>
Nick Clason (00:00):<br>
Think that they were gonna, uh, keep it going. I thought that I thought that was gonna be it. </p>

<p>Matthew Johnson (00:07):<br>
Yeah. That one more season left. </p>

<p>Nick Clason (00:09):<br>
Yeah. So it like when they did, which it&#39;s like the first season that they&#39;ve never resolved, you know? Yep. </p>

<p>Matthew Johnson (00:15):<br>
They said like, it was the first time they&#39;ve never done that, so </p>

<p>Nick Clason (00:18):<br>
Yeah. Well, Hey everybody. Welcome back to, uh, hybrid ministry, the podcast. I am your host, Nick Clason alongside my good friend. Matt Johnson. How you doing this morning, Matt? </p>

<p>Matthew Johnson (00:34):<br>
Doing good, man. I can&#39;t complain got a cup of coffee and uh, it&#39;s a beautiful Friday morning. </p>

<p>Nick Clason (00:39):<br>
Yeah, we&#39;re ready to roll. You know, what&#39;s so fun. Uh <laugh> we were in a meeting yesterday about this exact topic, like in our, in our church talking about the new normal of church, you know, a little bit. Um, yeah, which I think is, is interesting cuz uh, I can&#39;t remember how you said it, man. It was so good. You were saying like the way that we&#39;ve done church for so long, it, it has to shift and it has to shift into a hybrid type of world. What, like what do you mean by that? What did you, what were, what were kind of your like thoughts going into that statement? </p>

<p>Matthew Johnson (01:16):<br>
Yeah, so we, the church as a whole has had two main philosophies over the last, let&#39;s just say 60 years, it&#39;s gone back obviously much further than that, but uh, here it&#39;s been straight to seat. What I mean by that it&#39;s like find someone on the street, they can come to church and they can take a seat in for Sunday service. And then probably since the internet age, I&#39;d say probably in the last 15 years, maybe 20, I, that might be pushing it, let&#39;s say 15 to 10. Cause the church is, um, always a little bit on the back. End of everything is sight to see. And, um, what that means is like, Hey, you come to our website and then you can come to our church, but now we&#39;re in this new world, which what the heck is next for us. <laugh> like, uh, what is, what is post COVID look like? What does this hybrid approach? And we know the church has to evolve in some fashion just based off of where technology is going. No matter how much we all say that we hate technology, this is the world we live in now. So that&#39;s really what I&#39;ve been, just trying to figure out like where should we evolve? </p>

<p>Nick Clason (02:29):<br>
Yeah. And I like, one of the best examples I ever heard of, of hybrid was like a department store. Um, I was, and, and I, it came to fruition for me a couple weeks ago and I was walking through, Lowe&#39;s like physically walking through the Lowe&#39;s department store. I was in person, all the things, but I couldn&#39;t find what I was looking for. And so as a typical millennial, instead of stopping and asking an associate where to find the thing, I downloaded the Lowe&#39;s app on my phone, <laugh> searched it. And it told me exactly where to go. Um, yep. And so I used a digital tool in a physical environment and I think that&#39;s sort of what we&#39;re talking about is this, this hybrid approach. And I don&#39;t think either one of us is necessarily advocating for getting rid of everything. That&#39;s why I really like this word, this word hybrid, because it&#39;s, it&#39;s not either or it&#39;s both and </p>

<p>Matthew Johnson (03:27):<br>
Exactly. Yep. And </p>

<p>Nick Clason (03:29):<br>
So that&#39;s, that&#39;s what I wanna talk about today is what, what specifically can we do? Like let&#39;s get nitty gritty, get down to some of the, like specifics of some of these platforms and some of these best practices. And I think, you know, just shooting straight, like we have ideas and we have data to back up some of this stuff, but we don&#39;t have all the answers. And, and I don&#39;t think any church is really hitting it, you know, bating a thousand and hitting all these things a hundred percent outta the park either, you know? So like, yeah, same is true for us. So these are just things in our brains that are rattling around and things we wanna, you know, kind of try where we wanna start. So. </p>

<p>Matthew Johnson (04:09):<br>
Yep. Absolutely. </p>

<p>Nick Clason (04:10):<br>
All right. So let&#39;s just talk through like, um, LA on episode one, we talked a little bit about this. Um, but like if, if you have nothing, you know, um, is the best place to start, Matt, would you say like a website, like getting your own, your own domain, your own place that, that you own, that you&#39;re not on like borrowed social media space or anything like that, your own website, is that the best place to start? And then if so, um, what do you like, what are some best practices as it pertains to web these days? </p>

<p>Matthew Johnson (04:44):<br>
Yeah, so I would say the best website could be one of the best places to start. Uh, I&#39;m not gonna say it&#39;s like a blanket statement. Like everyone should start there, but I will say if you don&#39;t have a website and you have the means and, um, energy to make the website, you definitely need to get on that. And, uh, websites are so easy to make right now if you like square space and WICS, you need even WordPress plugins, like Elementor, um, make building a website very easy where you don&#39;t need to hire developers and have a huge upfront cost anymore. Um, your website, like we&#39;re saying earlier in the episode is, was originally like this, you visit our site and then you come to the church mm-hmm <affirmative> so site to see, um, it was more of probably a front porch approach, um, to the church, uh, as in, okay, I&#39;m, I&#39;ve entered into your fray and now I&#39;m gonna come all the way in your house. </p>

<p>Matthew Johnson (05:51):<br>
Yeah. The website now can function as multiple. And the first thing it&#39;s gonna function through for is I I&#39;ll call it your window. Um, and that&#39;s the sense that I&#39;m just viewing in to what your church holds. And then I will decide just from the viewing in, if I even want to attend online, if I wanna check out your social, if I want to check out your campus. Um, so those are all the questions that you&#39;re your first time person is gonna be faced with. Um, especially as you&#39;re trying to reach lost people, the more approachable your website is the better because you want people to not feel intimidated to come check you out. So when I think of a website, the first thing I always tell everybody is 90% of what you wanna put on your website. You don&#39;t need to put on your website. </p>

<p>Matthew Johnson (06:46):<br>
<laugh> um, the reason I say that is cuz everyone thinks they just need to put everything in the kitchen sink on their website. Um, and Donald Miller who, uh, is just kind of become a marketing guru, um, has really coined this term of like story branding, your website, story, story, branding in general, your, um, your church, whatever your company is. But I always love his idea of the website, which is a lot of the junk that you put on your website belongs to the junk or on your website. Hmm. So what that means is like, it all be, you can put it on your website, but it should not be easily accessible and it should be at the bottom of the website where if you wanna find it, you can find it, but that&#39;s not what you&#39;re trying, you&#39;re there for. So when you go to someone&#39;s website, the first thing I should see is what you want me to do. </p>

<p>Matthew Johnson (07:38):<br>
Um, and that&#39;s going to vary church church. So, uh, at our church it&#39;s uh, Hey, attend online right now or, um, here&#39;s the church services mm-hmm <affirmative> um, is that the best course of action? I don&#39;t know. Um, there&#39;s a lot of philosophies, uh, and really you should only have one decision. So if you&#39;re whole idea says hyper approach, I would just say a 10 0 9 should be your first call to action. If you had that capability mm-hmm <affirmative> so you gotta simplify your website, get rid of the junk on your website and then make your website purposeful. So what are you trying to tell people as they learn about you? Like I said, your window, it&#39;s like a window shopping. So it is really easy, Nick, for you or I to go and Google type in Christian Church near me and find probably 50 churches within 20 miles of us. </p>

<p>Matthew Johnson (08:39):<br>
Mm-hmm <affirmative> and we can go and look at all these churches, all their beliefs, who they are, where they&#39;re at, what they&#39;re teaching and we can window shop used to not be like that. You used to have to go into church or the window shopping was more, oh, these people have this service time, so I&#39;ll go check them out. <laugh> now I can see everything about you. Uh, I can see everything your pastor has probably ever said. So you need to be very cognitive of that as you&#39;re building out your window, your website on what is it that you&#39;re trying to communicate about you about your church? </p>

<p>Nick Clason (09:16):<br>
Yeah. And then like the, the, the nerdier you get into that, right. There&#39;s things like search engine optimization, words and titling and, and things like that. That you&#39;re also gonna want to start to explore at least get a handle on as you&#39;re building those things out. Right? </p>

<p>Matthew Johnson (09:34):<br>
Yeah, absolutely. So then you can start once you define what you want your website to be, you can really get nitty gritty with, um, how we&#39;re gonna title everything and how you&#39;re gonna lay it all out. Um, what the proper course of action is, how you leading me to those calls to action. That&#39;s all super important stuff that you&#39;ll like, like a story brand is a great option to kinda learn how to do that. Um, but also just being able to like use Google trends, you just go to Google trends.com. You can type in like words that people are searching. And if you really wanna start like investing in some stuff, you can look at like SCM rush or href, which are both about a hundred dollars a month where you can actually look up search terms that people are using for your website specifically, and also what Google is weighing highest. </p>

<p>Matthew Johnson (10:27):<br>
Hmm. Um, and what that&#39;s gonna do is, uh, if you, if you&#39;re like, okay, we&#39;re at the point that our church is growing, but we want to grow more and we want to reach new people. That&#39;s your best option to do that? Cause Google it, it&#39;s wild to think about what Google did. So, um, back in the days of when Yahoo was around, Yahoo was literally ran by librarians. Like you had a room full of librarians that would archive pages. So you&#39;d go to Yahoo, you type in, um, churches near me or whatever, or, uh, um, looking for, you know, a Christian sermon. And it&#39;s only what the librarians have gotten through and archived. Um, that&#39;s to obviously change now, but that was back in the early days of the internet. And then Google came around and said, Hey, we&#39;re gonna make this automated through search terms through our search engine. And those will be weighed differently. And, uh, algorithm is constantly changing. So the best way for you to find out, to get more recognition is for you to find out what people in your area are looking for. Um, and then just make your website, your content targeted towards them. </p>

<p>Nick Clason (11:41):<br>
Hmm. Yeah. Okay. So, so that&#39;s website, um, let&#39;s talk about app apps. Yep. So, you know, like if you and I are using our cell phones, most of us are interacting with people on our cell phones, through various apps. And so do you think that that&#39;s a platform worth looking into worth investing in for a church? I mean, it&#39;s, it feels like it would be a pretty hefty cost. And then, you know, if it&#39;s not a hefty cost, that means that you&#39;re probably getting a pretty basic, uh, service from a company that your app is gonna look, um, much like any of the other apps that are out there. And, uh, it&#39;s gonna look, it&#39;s gonna be very similar to, to your church&#39;s website. So couldn&#39;t, we just use a very like phone friendly, mobile friendly website. That&#39;s gonna, that&#39;s gonna play well on people&#39;s cell phones, as opposed to trying to get them to adopt an entire app or like, talk, talk me through this. What, what should we do with that? Should we do anything with that? </p>

<p>Matthew Johnson (12:45):<br>
Yeah. Great, great question. So, um, </p>

<p>Matthew Johnson (12:52):<br>
Yes, I will say the best course of Ash action is to just make, um, a mobile friendly website. Uh, so yeah, my professional opinion, the app should really be an interactive way to engage with your church, your congregation, your content, whatever it looks like. So it&#39;s not a front porch anymore. Like you&#39;re involved, like you&#39;re, I want people to come to our church and download our app so they can be as directly tied with everything we have going on. Hmm. But that&#39;s not for the wide people. So I&#39;m not going out to people on Google or on our Facebook pages and going, Hey, download our app when I&#39;m just trying to get them to come check out who we are like, that is, that&#39;s a deeper step. Like I&#39;m asking you to put me on your phone forever. Mm-hmm <affirmative> I would say, yeah, mobile friendly website is the best place to start. </p>

<p>Matthew Johnson (13:55):<br>
Then let&#39;s say you are a larger church and you&#39;re really trying to figure out what&#39;s next for your digital platform and what you should do online. Then I think the app is a great course of action of different things you can do on it that are not what your website does. <laugh> mm-hmm <affirmative> so that&#39;s the key. The app cannot just be an extension of your website. Just have a mobile website at that point. Like your app should be, Hey, this is where all our small groups are facilitated at. Hey, this is, has a interactive map for us or, Hey, this is where all our content is. Or we do our prayer studies and there are Bible studies that&#39;ss own world that is not directly correlated to your website. </p>

<p>Nick Clason (14:36):<br>
Yeah. Yeah. Okay. Uh, so moving on this, one&#39;s one of my favorites. I&#39;m not sure if I&#39;ve optimized it yet, but as a youth pastor, this is one of the things I love to try and, uh, both create, uh, but also challenge our like small group leaders and students to participate in. Uh, it&#39;s the U version Bible app, you know, they have a, they&#39;ve built in some kind of social media components to it recently. Um, and one of my favorite things to do, and it was a thing that, you know, I, I think, uh, really came to a height during the pandemic and stuff was reading like devotional plans together. And I thought that was a great way to, to do spiritual practice in the other, um, hours of the week that weren&#39;t like our programming time for like small groups to do together, whatever, uh, obviously, you know, like the people at life church, they&#39;re the ones that put you version together and are continuing to run it and everything. Uh, are there any things that we can do as a church to optimize those better? Um, or, you know, think about them creatively to, uh, get our people to be en engaging with the Bible, uh, in that way, through that platform. </p>

<p>Matthew Johnson (15:54):<br>
Yeah, absolutely. I love you version and what the team at life church has been able to kinda accomplish with that platform. Um, I think a great use of your version is finding content that is relevant to whatever you have going on in your church or as you, and I know if you wanna start getting, you know, a little crazier developing content for you version. So, um, both are great avenues, but I would just start with curating content on new version that it can actually facilitate conversations and you can create prayer request in it and, uh, um, be going through studies together. And it&#39;s just a good way to nurture and continue to have people think about your church other than on a Sunday. Yeah. And that&#39;s a big key of everything we&#39;re talking about is how do we get people to, you know, be engaged with church with your church, not more than one day a week, and as we know, more than one day a month, so, </p>

<p>Nick Clason (17:00):<br>
Right. Yeah. Yeah. That, and that&#39;s interesting that you say that whole thing about, uh, once a month, that is, that&#39;s what we&#39;re seeing, right? One in every four, uh, an average attender or an engaged attender is attending one in every four weeks, which to your point is what you&#39;re saying is one, one once a month, which is why I think this hybrid approach is so like important. Like it&#39;s such an important thing because if we are only discipling people on the weeks that they attend church, that&#39;s 12 times a year, 12 hours a year, there is nothing in my life that I care about that I&#39;m only giving 12 hours a year to yeah. You know what I mean? Yeah. And so if faith is important and faith matters, it needs to happen more often. And yeah, like all of this right is an ownership step that we need to try and help facilitate for those people that are attending our church. </p>

<p>Nick Clason (18:00):<br>
But the reality is is that you and I, as people who work at churches, uh, we&#39;ve only made that priority a thing that we do once a week for our weekend services, you know, and we&#39;re just trying to, to challenge everyone to think outside of that box. Exactly. And to say, okay, great. Like we&#39;re already doing that. We&#39;re not throwing that baby out with the bath water, but what are the other ways in which we can disciple our people through the means and the, the avenues that they&#39;re already using through their cell phones and through online and through digital. So I think in a, in most cases now I wanna talk social media for a minute because in most cases, I think when people come to this idea of hybrid or digital, that&#39;s the first thing, right. That comes to everyone&#39;s brain is like, oh, so you&#39;re Spanish again, social media. Um, and that&#39;s true to an extent. Um, and so let&#39;s talk through some social platform. So the first one is, is Facebook, what is best practice on Facebook? </p>

<p>Matthew Johnson (19:04):<br>
So Facebook you&#39;re gonna be reaching people that are probably 35 and older mm-hmm <affirmative>, um, usually, um, it&#39;s actually probably even older now it&#39;s more in your forties or older. So if your congregation&#39;s a little bit older, like that&#39;s a great platform to start navigating on. And what the real big use of Facebook I can see now is the Facebook groups, which we had talked about. Mm-hmm <affirmative>, um, in a earlier, earlier episode. Um, but really just getting some Facebook&#39;s groups going that you can actually create community that have people interacting with each other, and it&#39;s not a sole reliance on you. Um, also we just know Facebook has some massive plans with, you know, becoming meta and what web three looks like. So I just think it&#39;s always gonna be a part of our Zeki, no matter what. Um, and I think it&#39;s gonna probably morph into more of this web three platform, which then you start getting crazy with like virtual reality and, you know, the metaverse and stuff. But I, I would not worry about that yet. Um, I would just stick to, let&#39;s create some Facebook groups. Let&#39;s do, uh, let&#39;s have a strategy behind when we&#39;re posting content and why we post content. Um, I always say start with the why of what you&#39;re doing. Um, and if you&#39;re just using Facebook to promote stuff, stop doing that. <laugh>, </p>

<p>Nick Clason (20:30):<br>
<laugh> </p>

<p>Matthew Johnson (20:31):<br>
Just, let&#39;s be, uh, more creative and cognitive, uh, what people want and promotional stuff is just gonna fall in deaf ears. So, uh, </p>

<p>Nick Clason (20:40):<br>
So let&#39;s, let&#39;s, let&#39;s actually talk about that for just a second, because I think that&#39;s, that is a, a standard default for a lot of churches is, um, just create, uh, like it is, it has like another billboard or another avenue to announce your things. Um, so if you&#39;re not, if we&#39;re in the event business as a church a little bit, like, you know, it&#39;s not events more spiritual than an event, but yeah. Like we&#39;re hosting an in person thing, uh, that feels a lot like an event. What are we, what should we be doing then on social media, on Facebook, if we&#39;re not posting it as events, what are things that we can be putting on there that people are actually gonna want to engage with? </p>

<p>Matthew Johnson (21:23):<br>
Yeah. Great question. So this is something I&#39;ve been wrestling with, um, from the marketing world for the last few weeks, actually. So I think we, as people that are communicating, we, uh, we need to get away from the industrial realistic nature of marketing. So what I mean by that is we&#39;re trading like everyone, like their cog and this machine of communication. Um, when we know every single person is unique and different. So what is the content that people are gonna engage with? Well, the biggest content that anyone will engage with is story based content mm-hmm <affirmative>. So tell the stories of the people at your church. Hmm. Tell the stories of what your church has been doing for your community. Not about, um, it doesn&#39;t only have to be about, Hey, join us Sunday, but like share when you guys are going to the food pantries and serving share when you guys are having block parties and, uh, the life change that people will experience at your church because we know that&#39;s what people wanna be involved with. We know that isolation, loneliness, and anxieties at an all time high and that people are searching for community mm-hmm and relationships. So share those stories and you&#39;re gonna get a lot more engagement than just, Hey, join us Sunday, or Hey, check out this worship that we did. Um, yeah. That stuff is fine, but that should not be the only thing you do. </p>

<p>Nick Clason (22:52):<br>
Yeah. I think, uh, I mean, think about this, right? Like why do you get on social media? Like mm-hmm, <affirmative> I get on social media to be entertained, uh, to laugh or, you know, maybe to be inspired. Yeah. But I don&#39;t get on there to learn about events. Yep. Almost, almost never. </p>

<p>Matthew Johnson (23:11):<br>
Exactly. </p>

<p>Nick Clason (23:12):<br>
And so, you know, and I think, you know, we&#39;re gonna get to in a second talking about TikTok and Instagram, uh, but I think that&#39;s Mo that&#39;s where a lot of people are kind of going to, you know, it&#39;s like that short form video content, cuz it&#39;s, it&#39;s funny, you know, that&#39;s that&#39;s I, when I share something, I share something that&#39;s funny, you know, exactly. Or maybe a little bit inspirational, but for the most part, something that I think is funny <laugh> so let&#39;s, let&#39;s move that way then. So let&#39;s talk about Instagram. Um, Instagram is obviously owned by MEA, which is owned, which is the parent company of Facebook and all that stuff. So should your Instagram strategy be similar to that of Facebook? Should it be identical to that of Facebook? Because you can do that right. Where you can post on Instagram and duplicate that exact same content over to your Facebook page. Um, is that the best practice for Instagram right now? Or what are you seeing out there? </p>

<p>Matthew Johnson (24:04):<br>
No, so you definitely can just, you know, post straight from Instagram to Facebook, that&#39;s the easy way out, but you&#39;ll probably see one of your platforms as doing better than the other. And the reason is, is cuz it&#39;s drastically different demographics on both platforms. Like I said, Facebook is older, you&#39;re gonna have, let&#39;s just say 40 and up Instagram is gonna be your millennial. Yeah. They&#39;re starting to get weary on the, on just the Instagram algorithm. Um, so people are using Instagram. They&#39;re not liking as much, they&#39;re scrolling more. Um, so that is, uh, something you also be need to be cognitive of. So really your Instagram content should just be strong piffy storytelling content that is meant to either entertain or make me feel. And honestly the win on Instagram right now is short form video. </p>

<p>Nick Clason (24:58):<br>
Yeah. And that&#39;s very TikTok adjacent, correct? </p>

<p>Matthew Johnson (25:03):<br>
Yep. Yep. </p>

<p>Nick Clason (25:04):<br>
So what&#39;s so is there best practice then on if you&#39;re posting content to TikTok that&#39;s a minute or under 30 seconds or under, should you also then be posting that same thing on Instagram reels should or should those be individual pieces of content? </p>

<p>Matthew Johnson (25:22):<br>
So right now, as we&#39;re recording this, I would say post your TikTok content on Instagram with your TikTok watermark on Instagram, cuz the TikTok demographic is gonna be your 18 to 25, 18 to 30 year olds. So you are still hitting a very similar demographic. Um, and you can kind of kill two birds with one stone. Uh, but TikTok should be your more entertaining, fun stuff. Um, I will say it&#39;s pretty hard to go viral inspirational on TikTok. It&#39;s a lot easy to go viral on Instagram with uh, inspirational. So, Hmm. </p>

<p>Nick Clason (25:59):<br>
So that&#39;s interesting that you say that before we, before we jump straight to TikTok, um, Instagram feed posts, Instagram story posts. Are there still value in those or are you saying double down on, on like reels and abandon those other things? </p>

<p>Matthew Johnson (26:17):<br>
I would double down on reels and stories. So stories is still, um, a massive driving factor for people on Instagram. You&#39;ll actually see most people get on Instagram. And the first thing they do is scroll through, um, as many stories as they can. Now, what I will say to help you on Instagram is to go live on Instagram more. Mm um, so why I say that is cuz Instagram pushes that content higher still and you can get on front of people&#39;s feeds on their stories quicker if you go live. So if people aren&#39;t liking your content or they&#39;re not scrolling through your story, going live will help you get in front of their eyes more. </p>

<p>Nick Clason (26:59):<br>
Now you now back to the, you talked about posting with your TikTok watermark. Are you, are you saying do that as a, as a way to promote and raise awareness that you do have a TikTok account? </p>

<p>Matthew Johnson (27:13):<br>
Yep. So right now that is what they&#39;re recommending is that you post from TikTok to Instagram, with the TikTok watermark, cuz it shows that you&#39;re on TikTok and also Nick, you and I both know, um, content takes off quicker on TikTok and usually it takes off more virally on TikTok before it will Instagram. So I&#39;ll be scrolling through Instagram reels and I&#39;ll see a TikTok that I saw last week that already had gone viral. Yeah. And it&#39;s just cuz talk&#39;s algorithm is just next level crazy, which also has a lot of concerns behind it. But we could talk about that earlier. <laugh> </p>

<p>Nick Clason (27:51):<br>
Yeah. It&#39;s so interesting that you say that though. Cuz even, uh, even in my own experience, like I&#39;m looking right now on our church, social media and everything that was first posted to TikTok and then posted to Rios has almost no views on, on Instagram, but it&#39;s doing well over on TikTok. And so that&#39;s been a, that&#39;s been a little bit of a thing to try and kind of navigate. So let&#39;s talk TikTok then for a minute, should we be on it? It feels like it&#39;s a place we sh you know, a lot of church people are maybe even scared of it. And so if we&#39;ve been trending younger is TikTok the youngest of all the platforms that we&#39;re talking about. </p>

<p>Matthew Johnson (28:30):<br>
So we&#39;re gonna talk about today. Yeah. It would be the youngest. So your demographic is gonna be that, um, 18 early or later gen Z to, uh, you know, 30, 25 to 30. So okay. </p>

<p>Nick Clason (28:46):<br>
And, and best practice on there is like, we&#39;ve been saying short form video. You can do trends, you can do maybe inspiring inspirational content, um, and also just humor. Right? </p>

<p>Matthew Johnson (28:58):<br>
Yeah. TikTok is really good for that humor aspect. Like you can definitely do some inspirational stuff. Um, and it&#39;s also the hashtag feature of it is, uh, a great way to find other like minded tiktokers. Um, like I said, the algorithm of TikTok is very effective, but I also do understand the reservations behind TikTok with, uh, just everything behind it. So, um, but I will say that is where your younger audience is and if you wanna be reaching those people, you need to go there. Unfortunately. </p>

<p>Nick Clason (29:29):<br>
And the thing that&#39;s so crazy that changes the AB the absolute game with TikTok is even as like, I look into our like specific analytics, I was looking at them yesterday. Um, the majority of, uh, people who watch your videos, um, at least ours are not followers of ours, right? Mm-hmm, <affirmative>, they&#39;re, they&#39;re people that discover us from like the four U page. </p>

<p>Matthew Johnson (29:55):<br>
Exactly. </p>

<p>Nick Clason (29:55):<br>
Which is, you know, so much different than the way that we&#39;ve treated social over the years. And so in a lot of ways is TikTok, can it be an evangelistic tool? Can it be like a way to reach people that aren&#39;t connected to your church? Is that a good strategy for it? It feels like sort of the opposite of what we&#39;ve been talking about with going hybrid. </p>

<p>Matthew Johnson (30:15):<br>
Yeah. You definitely can reach people with TikTok and you just need to have a strategy behind where do you take someone from TikTok to this hybrid approach. And that&#39;s what, we&#39;re not seeing a lot of that right now of like, okay, you get people watching the videos on TikTok, but now what </p>

<p>Nick Clason (30:31):<br>
Mm-hmm <affirmative> </p>

<p>Matthew Johnson (30:32):<br>
Mm-hmm <affirmative> so you gotta give them that next call to action and take them to your church website or to your online platform, whatever that looks </p>

<p>Nick Clason (30:38):<br>
Like. Yeah. All right. So this one&#39;s up for debate a little bit discord, is that a social media platform? What even is discord and why, why did you tell me to add it to our outline? </p>

<p>Matthew Johnson (30:51):<br>
Great question. So discord is, um, I think you can probably consider it a social media platform right now, but what I love about discord is the aspect that you can create very curated, focused groups. Um, there&#39;s a lot of really cool stuff you can do on discord, and you can create different breakout rooms. Um, you can create different channels that people can talk about different stuff. So, uh, I, uh, have been involved with a couple of new Christian discords that people have been wanting me to help them, um, get going. So what you can do in discord is like this one that I&#39;m in is like, there&#39;s a whole prayer request, channel Bible, verse channel, David stories, channel general chat. And it&#39;s really, um, and you can just break it down more and more and more like, you can create your, you, if you wanna do a sports league in it or whatever, you can do that. </p>

<p>Matthew Johnson (31:50):<br>
And, uh, um, there&#39;s like a lot of fun stuff you can do in it. What&#39;s good about it is that you&#39;re getting all like-minded people in that discord together. Mm-hmm <affirmative> so you can actually talk about, Hey, we have X, Y, and Z going on in youth group also, here&#39;s where all our prayer request is. And here we&#39;re talking about fantasy and, um, you&#39;re getting your community built together in a very cohesive platform. And I will also tell you, is that your young people in your church are on discord? Hmm. Um, most of them are, especially if, uh, so like during the pandemic something I heard all the time, as we were trying to get everyone to go to teams and zoomed and, um, trying to do these virtual events, uh, there was all these kids that were telling me, why are you guys not just using discord? </p>

<p>Matthew Johnson (32:37):<br>
We&#39;re already on it? Mm-hmm <affirmative>. And I was like, and I laughed, cuz I&#39;ve been on discord for years, but I&#39;ve always thought about it as a gaming thing, but it&#39;s more than a gaming thing. Now it&#39;s now a chat functionality that you can create your community in. So if you wanted to put your youth group in there, you could, if you wanted to put your women&#39;s ministry in there, you could, and learning curve is really easy for it. Hmm. And you have a captive audience that is interested in your, in your group, your culture and what you&#39;re doing. So whatever you communicate they&#39;re gonna be engaged with. </p>

<p>Nick Clason (33:09):<br>
Yeah. That&#39;s interesting that you, that you say that the learning curve thing, cause I think that&#39;s probably everyone&#39;s biggest reservation, right. Is the introduction of a new platform. How hard is it gonna be to figure out? So, um, yeah. Great. All right, Matt, last one, text messaging. Uh, I recently heard that the open rate on a text message is 99%. Is that true? </p>

<p>Matthew Johnson (33:35):<br>
Yeah, </p>

<p>Nick Clason (33:36):<br>
That&#39;s crazy. So that has to be a platform that we should be using as churches, right? </p>

<p>Matthew Johnson (33:43):<br>
Yeah, absolutely. Um, so texting is the best, one of the best ways to do communication period. Um, we know people reply to text messages and open text messages, um, way more than email as you just talked about with open rate. Um, also, uh, if people give you, if they trust you enough to give you their number to text, &#39;em the trust level with you and your church, um, is extremely high, which that tells me immediately is, oh, I can communicate, uh, differently with these people. Cause I&#39;ve already built that trust bridge with them. </p>

<p>Nick Clason (34:23):<br>
Mm-hmm <affirmative> yeah. Yeah. And again, to, to the point that we&#39;re making with all of this, right? So if we go back through web and app, you version social media platforms, Facebook, Instagram, TikTok, discord, and text messaging, every single one of those things exists in you and my pocket every single day. Yep. And so the, our people from our church are carrying the access to all of these things with them every single day of the week. And so I think as a church, it&#39;s a miss, right? If we&#39;re only, uh, talking to them once a week on Sunday, but then if we break that down, even more understanding that people are only coming to church once a month, we&#39;re only talking to them 12 times a year. Why would we not try to create connection, create discipleship, content, create inspirational things through the things that they&#39;re carrying around with them every single day of the week. </p>

<p>Matthew Johnson (35:30):<br>
Exactly. </p>

<p>Nick Clason (35:31):<br>
So, so that&#39;s what, that&#39;s the idea. Uh, this was very nitty gritty and, uh, you know, appreciate Matt, all of your marketing knowledge and demographic studies and everything that you have, man, cuz uh, I know <laugh> the reason that, uh, the reason that I love having you on this is because you are just for me an absolute wealth of knowledge. So I hope that, uh, as everyone else who&#39;s listened to this, able to pick your brain, um, or just hear some of these things about all these different platforms is advantageous to them. Um, beneficial. So I appreciate, I appreciate that, man. </p>

<p>Matthew Johnson (36:08):<br>
Yeah. Don&#39;t thank you. I appreciate it. It&#39;s been a blast and I hope everyone&#39;s going, uh, get something out of this. So </p>

<p>Nick Clason (36:14):<br>
<laugh> gosh, I can&#39;t imagine that they didn&#39;t so good. Hey again, thanks everyone for hanging out. Uh, feel free to subscribe. Give us a rating. If you find this helpful, share it with a friend. Um, you can follow along on Twitter at hybrid ministry and online at hybridministry.xyz Uh, but until next time we will talk to you all later.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Nick and Matt discuss specific and individual best practices for Digital and Hybrid Ministry. Because there are a lot of platforms out there, what should we actually be doing on those platforms? Like Church website, Church App, Instagram, Facebook or TikTok? And what should we do about Discord?</p>

<p>Follow along on twitter - twitter.com/hybridministry</p>

<p>Or find full transcripts and show notes at <a href="http://www.hybridministry.xyz" rel="nofollow">http://www.hybridministry.xyz</a></p>

<p><strong>FREE SOCIAL MEDIA CHECKLIST</strong><br>
Would you like the FREE Social Media Posting Checklist we created for this episode?<br>
<a href="https://ab2eadf4.sibforms.com/serve/MUIEAKLiZ7yCPQPoeiR9RlA1tGEReJFEhiE74E9-JJQiDXZsfrfDQoKa8UKjPbJB9Gmt74wxHP-3gqPXc7rMNzCEbn19ifFK95ZG6_VFVURylY71V7mZ9jfzoAQQaAJRbmp7GwFNeqtWws5GWNzCSwayrQupSi8uSHztiOIuPjVNKoVoNPq9vUPLJ2cndSP9ISloVaWTmKRJFL0E" rel="nofollow">Click here to download now!</a></p>

<p><strong>TIMECODES</strong><br>
00:00-01:15 Announcement and FREE giveaway<br>
01:15-5:26 The New Normal of Church<br>
5:26-13:03 Best Church Website Practices<br>
13:03-15:55 Should our Church get an app?<br>
15:55-20:00 How can our church use YouVersion?<br>
20:00-24:57 Facebook best practices<br>
24:57-29:38 Instagram best practices<br>
29:38-32:00 TikTok best practices<br>
32:00-34:42 How about Discord?<br>
34:42-36:51 Texting Best Practices<br>
36:52-38:13 Outro and Conclusion</p>

<p><strong>TRANSCRIPT</strong><br>
Nick Clason (00:00):<br>
Think that they were gonna, uh, keep it going. I thought that I thought that was gonna be it. </p>

<p>Matthew Johnson (00:07):<br>
Yeah. That one more season left. </p>

<p>Nick Clason (00:09):<br>
Yeah. So it like when they did, which it&#39;s like the first season that they&#39;ve never resolved, you know? Yep. </p>

<p>Matthew Johnson (00:15):<br>
They said like, it was the first time they&#39;ve never done that, so </p>

<p>Nick Clason (00:18):<br>
Yeah. Well, Hey everybody. Welcome back to, uh, hybrid ministry, the podcast. I am your host, Nick Clason alongside my good friend. Matt Johnson. How you doing this morning, Matt? </p>

<p>Matthew Johnson (00:34):<br>
Doing good, man. I can&#39;t complain got a cup of coffee and uh, it&#39;s a beautiful Friday morning. </p>

<p>Nick Clason (00:39):<br>
Yeah, we&#39;re ready to roll. You know, what&#39;s so fun. Uh <laugh> we were in a meeting yesterday about this exact topic, like in our, in our church talking about the new normal of church, you know, a little bit. Um, yeah, which I think is, is interesting cuz uh, I can&#39;t remember how you said it, man. It was so good. You were saying like the way that we&#39;ve done church for so long, it, it has to shift and it has to shift into a hybrid type of world. What, like what do you mean by that? What did you, what were, what were kind of your like thoughts going into that statement? </p>

<p>Matthew Johnson (01:16):<br>
Yeah, so we, the church as a whole has had two main philosophies over the last, let&#39;s just say 60 years, it&#39;s gone back obviously much further than that, but uh, here it&#39;s been straight to seat. What I mean by that it&#39;s like find someone on the street, they can come to church and they can take a seat in for Sunday service. And then probably since the internet age, I&#39;d say probably in the last 15 years, maybe 20, I, that might be pushing it, let&#39;s say 15 to 10. Cause the church is, um, always a little bit on the back. End of everything is sight to see. And, um, what that means is like, Hey, you come to our website and then you can come to our church, but now we&#39;re in this new world, which what the heck is next for us. <laugh> like, uh, what is, what is post COVID look like? What does this hybrid approach? And we know the church has to evolve in some fashion just based off of where technology is going. No matter how much we all say that we hate technology, this is the world we live in now. So that&#39;s really what I&#39;ve been, just trying to figure out like where should we evolve? </p>

<p>Nick Clason (02:29):<br>
Yeah. And I like, one of the best examples I ever heard of, of hybrid was like a department store. Um, I was, and, and I, it came to fruition for me a couple weeks ago and I was walking through, Lowe&#39;s like physically walking through the Lowe&#39;s department store. I was in person, all the things, but I couldn&#39;t find what I was looking for. And so as a typical millennial, instead of stopping and asking an associate where to find the thing, I downloaded the Lowe&#39;s app on my phone, <laugh> searched it. And it told me exactly where to go. Um, yep. And so I used a digital tool in a physical environment and I think that&#39;s sort of what we&#39;re talking about is this, this hybrid approach. And I don&#39;t think either one of us is necessarily advocating for getting rid of everything. That&#39;s why I really like this word, this word hybrid, because it&#39;s, it&#39;s not either or it&#39;s both and </p>

<p>Matthew Johnson (03:27):<br>
Exactly. Yep. And </p>

<p>Nick Clason (03:29):<br>
So that&#39;s, that&#39;s what I wanna talk about today is what, what specifically can we do? Like let&#39;s get nitty gritty, get down to some of the, like specifics of some of these platforms and some of these best practices. And I think, you know, just shooting straight, like we have ideas and we have data to back up some of this stuff, but we don&#39;t have all the answers. And, and I don&#39;t think any church is really hitting it, you know, bating a thousand and hitting all these things a hundred percent outta the park either, you know? So like, yeah, same is true for us. So these are just things in our brains that are rattling around and things we wanna, you know, kind of try where we wanna start. So. </p>

<p>Matthew Johnson (04:09):<br>
Yep. Absolutely. </p>

<p>Nick Clason (04:10):<br>
All right. So let&#39;s just talk through like, um, LA on episode one, we talked a little bit about this. Um, but like if, if you have nothing, you know, um, is the best place to start, Matt, would you say like a website, like getting your own, your own domain, your own place that, that you own, that you&#39;re not on like borrowed social media space or anything like that, your own website, is that the best place to start? And then if so, um, what do you like, what are some best practices as it pertains to web these days? </p>

<p>Matthew Johnson (04:44):<br>
Yeah, so I would say the best website could be one of the best places to start. Uh, I&#39;m not gonna say it&#39;s like a blanket statement. Like everyone should start there, but I will say if you don&#39;t have a website and you have the means and, um, energy to make the website, you definitely need to get on that. And, uh, websites are so easy to make right now if you like square space and WICS, you need even WordPress plugins, like Elementor, um, make building a website very easy where you don&#39;t need to hire developers and have a huge upfront cost anymore. Um, your website, like we&#39;re saying earlier in the episode is, was originally like this, you visit our site and then you come to the church mm-hmm <affirmative> so site to see, um, it was more of probably a front porch approach, um, to the church, uh, as in, okay, I&#39;m, I&#39;ve entered into your fray and now I&#39;m gonna come all the way in your house. </p>

<p>Matthew Johnson (05:51):<br>
Yeah. The website now can function as multiple. And the first thing it&#39;s gonna function through for is I I&#39;ll call it your window. Um, and that&#39;s the sense that I&#39;m just viewing in to what your church holds. And then I will decide just from the viewing in, if I even want to attend online, if I wanna check out your social, if I want to check out your campus. Um, so those are all the questions that you&#39;re your first time person is gonna be faced with. Um, especially as you&#39;re trying to reach lost people, the more approachable your website is the better because you want people to not feel intimidated to come check you out. So when I think of a website, the first thing I always tell everybody is 90% of what you wanna put on your website. You don&#39;t need to put on your website. </p>

<p>Matthew Johnson (06:46):<br>
<laugh> um, the reason I say that is cuz everyone thinks they just need to put everything in the kitchen sink on their website. Um, and Donald Miller who, uh, is just kind of become a marketing guru, um, has really coined this term of like story branding, your website, story, story, branding in general, your, um, your church, whatever your company is. But I always love his idea of the website, which is a lot of the junk that you put on your website belongs to the junk or on your website. Hmm. So what that means is like, it all be, you can put it on your website, but it should not be easily accessible and it should be at the bottom of the website where if you wanna find it, you can find it, but that&#39;s not what you&#39;re trying, you&#39;re there for. So when you go to someone&#39;s website, the first thing I should see is what you want me to do. </p>

<p>Matthew Johnson (07:38):<br>
Um, and that&#39;s going to vary church church. So, uh, at our church it&#39;s uh, Hey, attend online right now or, um, here&#39;s the church services mm-hmm <affirmative> um, is that the best course of action? I don&#39;t know. Um, there&#39;s a lot of philosophies, uh, and really you should only have one decision. So if you&#39;re whole idea says hyper approach, I would just say a 10 0 9 should be your first call to action. If you had that capability mm-hmm <affirmative> so you gotta simplify your website, get rid of the junk on your website and then make your website purposeful. So what are you trying to tell people as they learn about you? Like I said, your window, it&#39;s like a window shopping. So it is really easy, Nick, for you or I to go and Google type in Christian Church near me and find probably 50 churches within 20 miles of us. </p>

<p>Matthew Johnson (08:39):<br>
Mm-hmm <affirmative> and we can go and look at all these churches, all their beliefs, who they are, where they&#39;re at, what they&#39;re teaching and we can window shop used to not be like that. You used to have to go into church or the window shopping was more, oh, these people have this service time, so I&#39;ll go check them out. <laugh> now I can see everything about you. Uh, I can see everything your pastor has probably ever said. So you need to be very cognitive of that as you&#39;re building out your window, your website on what is it that you&#39;re trying to communicate about you about your church? </p>

<p>Nick Clason (09:16):<br>
Yeah. And then like the, the, the nerdier you get into that, right. There&#39;s things like search engine optimization, words and titling and, and things like that. That you&#39;re also gonna want to start to explore at least get a handle on as you&#39;re building those things out. Right? </p>

<p>Matthew Johnson (09:34):<br>
Yeah, absolutely. So then you can start once you define what you want your website to be, you can really get nitty gritty with, um, how we&#39;re gonna title everything and how you&#39;re gonna lay it all out. Um, what the proper course of action is, how you leading me to those calls to action. That&#39;s all super important stuff that you&#39;ll like, like a story brand is a great option to kinda learn how to do that. Um, but also just being able to like use Google trends, you just go to Google trends.com. You can type in like words that people are searching. And if you really wanna start like investing in some stuff, you can look at like SCM rush or href, which are both about a hundred dollars a month where you can actually look up search terms that people are using for your website specifically, and also what Google is weighing highest. </p>

<p>Matthew Johnson (10:27):<br>
Hmm. Um, and what that&#39;s gonna do is, uh, if you, if you&#39;re like, okay, we&#39;re at the point that our church is growing, but we want to grow more and we want to reach new people. That&#39;s your best option to do that? Cause Google it, it&#39;s wild to think about what Google did. So, um, back in the days of when Yahoo was around, Yahoo was literally ran by librarians. Like you had a room full of librarians that would archive pages. So you&#39;d go to Yahoo, you type in, um, churches near me or whatever, or, uh, um, looking for, you know, a Christian sermon. And it&#39;s only what the librarians have gotten through and archived. Um, that&#39;s to obviously change now, but that was back in the early days of the internet. And then Google came around and said, Hey, we&#39;re gonna make this automated through search terms through our search engine. And those will be weighed differently. And, uh, algorithm is constantly changing. So the best way for you to find out, to get more recognition is for you to find out what people in your area are looking for. Um, and then just make your website, your content targeted towards them. </p>

<p>Nick Clason (11:41):<br>
Hmm. Yeah. Okay. So, so that&#39;s website, um, let&#39;s talk about app apps. Yep. So, you know, like if you and I are using our cell phones, most of us are interacting with people on our cell phones, through various apps. And so do you think that that&#39;s a platform worth looking into worth investing in for a church? I mean, it&#39;s, it feels like it would be a pretty hefty cost. And then, you know, if it&#39;s not a hefty cost, that means that you&#39;re probably getting a pretty basic, uh, service from a company that your app is gonna look, um, much like any of the other apps that are out there. And, uh, it&#39;s gonna look, it&#39;s gonna be very similar to, to your church&#39;s website. So couldn&#39;t, we just use a very like phone friendly, mobile friendly website. That&#39;s gonna, that&#39;s gonna play well on people&#39;s cell phones, as opposed to trying to get them to adopt an entire app or like, talk, talk me through this. What, what should we do with that? Should we do anything with that? </p>

<p>Matthew Johnson (12:45):<br>
Yeah. Great, great question. So, um, </p>

<p>Matthew Johnson (12:52):<br>
Yes, I will say the best course of Ash action is to just make, um, a mobile friendly website. Uh, so yeah, my professional opinion, the app should really be an interactive way to engage with your church, your congregation, your content, whatever it looks like. So it&#39;s not a front porch anymore. Like you&#39;re involved, like you&#39;re, I want people to come to our church and download our app so they can be as directly tied with everything we have going on. Hmm. But that&#39;s not for the wide people. So I&#39;m not going out to people on Google or on our Facebook pages and going, Hey, download our app when I&#39;m just trying to get them to come check out who we are like, that is, that&#39;s a deeper step. Like I&#39;m asking you to put me on your phone forever. Mm-hmm <affirmative> I would say, yeah, mobile friendly website is the best place to start. </p>

<p>Matthew Johnson (13:55):<br>
Then let&#39;s say you are a larger church and you&#39;re really trying to figure out what&#39;s next for your digital platform and what you should do online. Then I think the app is a great course of action of different things you can do on it that are not what your website does. <laugh> mm-hmm <affirmative> so that&#39;s the key. The app cannot just be an extension of your website. Just have a mobile website at that point. Like your app should be, Hey, this is where all our small groups are facilitated at. Hey, this is, has a interactive map for us or, Hey, this is where all our content is. Or we do our prayer studies and there are Bible studies that&#39;ss own world that is not directly correlated to your website. </p>

<p>Nick Clason (14:36):<br>
Yeah. Yeah. Okay. Uh, so moving on this, one&#39;s one of my favorites. I&#39;m not sure if I&#39;ve optimized it yet, but as a youth pastor, this is one of the things I love to try and, uh, both create, uh, but also challenge our like small group leaders and students to participate in. Uh, it&#39;s the U version Bible app, you know, they have a, they&#39;ve built in some kind of social media components to it recently. Um, and one of my favorite things to do, and it was a thing that, you know, I, I think, uh, really came to a height during the pandemic and stuff was reading like devotional plans together. And I thought that was a great way to, to do spiritual practice in the other, um, hours of the week that weren&#39;t like our programming time for like small groups to do together, whatever, uh, obviously, you know, like the people at life church, they&#39;re the ones that put you version together and are continuing to run it and everything. Uh, are there any things that we can do as a church to optimize those better? Um, or, you know, think about them creatively to, uh, get our people to be en engaging with the Bible, uh, in that way, through that platform. </p>

<p>Matthew Johnson (15:54):<br>
Yeah, absolutely. I love you version and what the team at life church has been able to kinda accomplish with that platform. Um, I think a great use of your version is finding content that is relevant to whatever you have going on in your church or as you, and I know if you wanna start getting, you know, a little crazier developing content for you version. So, um, both are great avenues, but I would just start with curating content on new version that it can actually facilitate conversations and you can create prayer request in it and, uh, um, be going through studies together. And it&#39;s just a good way to nurture and continue to have people think about your church other than on a Sunday. Yeah. And that&#39;s a big key of everything we&#39;re talking about is how do we get people to, you know, be engaged with church with your church, not more than one day a week, and as we know, more than one day a month, so, </p>

<p>Nick Clason (17:00):<br>
Right. Yeah. Yeah. That, and that&#39;s interesting that you say that whole thing about, uh, once a month, that is, that&#39;s what we&#39;re seeing, right? One in every four, uh, an average attender or an engaged attender is attending one in every four weeks, which to your point is what you&#39;re saying is one, one once a month, which is why I think this hybrid approach is so like important. Like it&#39;s such an important thing because if we are only discipling people on the weeks that they attend church, that&#39;s 12 times a year, 12 hours a year, there is nothing in my life that I care about that I&#39;m only giving 12 hours a year to yeah. You know what I mean? Yeah. And so if faith is important and faith matters, it needs to happen more often. And yeah, like all of this right is an ownership step that we need to try and help facilitate for those people that are attending our church. </p>

<p>Nick Clason (18:00):<br>
But the reality is is that you and I, as people who work at churches, uh, we&#39;ve only made that priority a thing that we do once a week for our weekend services, you know, and we&#39;re just trying to, to challenge everyone to think outside of that box. Exactly. And to say, okay, great. Like we&#39;re already doing that. We&#39;re not throwing that baby out with the bath water, but what are the other ways in which we can disciple our people through the means and the, the avenues that they&#39;re already using through their cell phones and through online and through digital. So I think in a, in most cases now I wanna talk social media for a minute because in most cases, I think when people come to this idea of hybrid or digital, that&#39;s the first thing, right. That comes to everyone&#39;s brain is like, oh, so you&#39;re Spanish again, social media. Um, and that&#39;s true to an extent. Um, and so let&#39;s talk through some social platform. So the first one is, is Facebook, what is best practice on Facebook? </p>

<p>Matthew Johnson (19:04):<br>
So Facebook you&#39;re gonna be reaching people that are probably 35 and older mm-hmm <affirmative>, um, usually, um, it&#39;s actually probably even older now it&#39;s more in your forties or older. So if your congregation&#39;s a little bit older, like that&#39;s a great platform to start navigating on. And what the real big use of Facebook I can see now is the Facebook groups, which we had talked about. Mm-hmm <affirmative>, um, in a earlier, earlier episode. Um, but really just getting some Facebook&#39;s groups going that you can actually create community that have people interacting with each other, and it&#39;s not a sole reliance on you. Um, also we just know Facebook has some massive plans with, you know, becoming meta and what web three looks like. So I just think it&#39;s always gonna be a part of our Zeki, no matter what. Um, and I think it&#39;s gonna probably morph into more of this web three platform, which then you start getting crazy with like virtual reality and, you know, the metaverse and stuff. But I, I would not worry about that yet. Um, I would just stick to, let&#39;s create some Facebook groups. Let&#39;s do, uh, let&#39;s have a strategy behind when we&#39;re posting content and why we post content. Um, I always say start with the why of what you&#39;re doing. Um, and if you&#39;re just using Facebook to promote stuff, stop doing that. <laugh>, </p>

<p>Nick Clason (20:30):<br>
<laugh> </p>

<p>Matthew Johnson (20:31):<br>
Just, let&#39;s be, uh, more creative and cognitive, uh, what people want and promotional stuff is just gonna fall in deaf ears. So, uh, </p>

<p>Nick Clason (20:40):<br>
So let&#39;s, let&#39;s, let&#39;s actually talk about that for just a second, because I think that&#39;s, that is a, a standard default for a lot of churches is, um, just create, uh, like it is, it has like another billboard or another avenue to announce your things. Um, so if you&#39;re not, if we&#39;re in the event business as a church a little bit, like, you know, it&#39;s not events more spiritual than an event, but yeah. Like we&#39;re hosting an in person thing, uh, that feels a lot like an event. What are we, what should we be doing then on social media, on Facebook, if we&#39;re not posting it as events, what are things that we can be putting on there that people are actually gonna want to engage with? </p>

<p>Matthew Johnson (21:23):<br>
Yeah. Great question. So this is something I&#39;ve been wrestling with, um, from the marketing world for the last few weeks, actually. So I think we, as people that are communicating, we, uh, we need to get away from the industrial realistic nature of marketing. So what I mean by that is we&#39;re trading like everyone, like their cog and this machine of communication. Um, when we know every single person is unique and different. So what is the content that people are gonna engage with? Well, the biggest content that anyone will engage with is story based content mm-hmm <affirmative>. So tell the stories of the people at your church. Hmm. Tell the stories of what your church has been doing for your community. Not about, um, it doesn&#39;t only have to be about, Hey, join us Sunday, but like share when you guys are going to the food pantries and serving share when you guys are having block parties and, uh, the life change that people will experience at your church because we know that&#39;s what people wanna be involved with. We know that isolation, loneliness, and anxieties at an all time high and that people are searching for community mm-hmm and relationships. So share those stories and you&#39;re gonna get a lot more engagement than just, Hey, join us Sunday, or Hey, check out this worship that we did. Um, yeah. That stuff is fine, but that should not be the only thing you do. </p>

<p>Nick Clason (22:52):<br>
Yeah. I think, uh, I mean, think about this, right? Like why do you get on social media? Like mm-hmm, <affirmative> I get on social media to be entertained, uh, to laugh or, you know, maybe to be inspired. Yeah. But I don&#39;t get on there to learn about events. Yep. Almost, almost never. </p>

<p>Matthew Johnson (23:11):<br>
Exactly. </p>

<p>Nick Clason (23:12):<br>
And so, you know, and I think, you know, we&#39;re gonna get to in a second talking about TikTok and Instagram, uh, but I think that&#39;s Mo that&#39;s where a lot of people are kind of going to, you know, it&#39;s like that short form video content, cuz it&#39;s, it&#39;s funny, you know, that&#39;s that&#39;s I, when I share something, I share something that&#39;s funny, you know, exactly. Or maybe a little bit inspirational, but for the most part, something that I think is funny <laugh> so let&#39;s, let&#39;s move that way then. So let&#39;s talk about Instagram. Um, Instagram is obviously owned by MEA, which is owned, which is the parent company of Facebook and all that stuff. So should your Instagram strategy be similar to that of Facebook? Should it be identical to that of Facebook? Because you can do that right. Where you can post on Instagram and duplicate that exact same content over to your Facebook page. Um, is that the best practice for Instagram right now? Or what are you seeing out there? </p>

<p>Matthew Johnson (24:04):<br>
No, so you definitely can just, you know, post straight from Instagram to Facebook, that&#39;s the easy way out, but you&#39;ll probably see one of your platforms as doing better than the other. And the reason is, is cuz it&#39;s drastically different demographics on both platforms. Like I said, Facebook is older, you&#39;re gonna have, let&#39;s just say 40 and up Instagram is gonna be your millennial. Yeah. They&#39;re starting to get weary on the, on just the Instagram algorithm. Um, so people are using Instagram. They&#39;re not liking as much, they&#39;re scrolling more. Um, so that is, uh, something you also be need to be cognitive of. So really your Instagram content should just be strong piffy storytelling content that is meant to either entertain or make me feel. And honestly the win on Instagram right now is short form video. </p>

<p>Nick Clason (24:58):<br>
Yeah. And that&#39;s very TikTok adjacent, correct? </p>

<p>Matthew Johnson (25:03):<br>
Yep. Yep. </p>

<p>Nick Clason (25:04):<br>
So what&#39;s so is there best practice then on if you&#39;re posting content to TikTok that&#39;s a minute or under 30 seconds or under, should you also then be posting that same thing on Instagram reels should or should those be individual pieces of content? </p>

<p>Matthew Johnson (25:22):<br>
So right now, as we&#39;re recording this, I would say post your TikTok content on Instagram with your TikTok watermark on Instagram, cuz the TikTok demographic is gonna be your 18 to 25, 18 to 30 year olds. So you are still hitting a very similar demographic. Um, and you can kind of kill two birds with one stone. Uh, but TikTok should be your more entertaining, fun stuff. Um, I will say it&#39;s pretty hard to go viral inspirational on TikTok. It&#39;s a lot easy to go viral on Instagram with uh, inspirational. So, Hmm. </p>

<p>Nick Clason (25:59):<br>
So that&#39;s interesting that you say that before we, before we jump straight to TikTok, um, Instagram feed posts, Instagram story posts. Are there still value in those or are you saying double down on, on like reels and abandon those other things? </p>

<p>Matthew Johnson (26:17):<br>
I would double down on reels and stories. So stories is still, um, a massive driving factor for people on Instagram. You&#39;ll actually see most people get on Instagram. And the first thing they do is scroll through, um, as many stories as they can. Now, what I will say to help you on Instagram is to go live on Instagram more. Mm um, so why I say that is cuz Instagram pushes that content higher still and you can get on front of people&#39;s feeds on their stories quicker if you go live. So if people aren&#39;t liking your content or they&#39;re not scrolling through your story, going live will help you get in front of their eyes more. </p>

<p>Nick Clason (26:59):<br>
Now you now back to the, you talked about posting with your TikTok watermark. Are you, are you saying do that as a, as a way to promote and raise awareness that you do have a TikTok account? </p>

<p>Matthew Johnson (27:13):<br>
Yep. So right now that is what they&#39;re recommending is that you post from TikTok to Instagram, with the TikTok watermark, cuz it shows that you&#39;re on TikTok and also Nick, you and I both know, um, content takes off quicker on TikTok and usually it takes off more virally on TikTok before it will Instagram. So I&#39;ll be scrolling through Instagram reels and I&#39;ll see a TikTok that I saw last week that already had gone viral. Yeah. And it&#39;s just cuz talk&#39;s algorithm is just next level crazy, which also has a lot of concerns behind it. But we could talk about that earlier. <laugh> </p>

<p>Nick Clason (27:51):<br>
Yeah. It&#39;s so interesting that you say that though. Cuz even, uh, even in my own experience, like I&#39;m looking right now on our church, social media and everything that was first posted to TikTok and then posted to Rios has almost no views on, on Instagram, but it&#39;s doing well over on TikTok. And so that&#39;s been a, that&#39;s been a little bit of a thing to try and kind of navigate. So let&#39;s talk TikTok then for a minute, should we be on it? It feels like it&#39;s a place we sh you know, a lot of church people are maybe even scared of it. And so if we&#39;ve been trending younger is TikTok the youngest of all the platforms that we&#39;re talking about. </p>

<p>Matthew Johnson (28:30):<br>
So we&#39;re gonna talk about today. Yeah. It would be the youngest. So your demographic is gonna be that, um, 18 early or later gen Z to, uh, you know, 30, 25 to 30. So okay. </p>

<p>Nick Clason (28:46):<br>
And, and best practice on there is like, we&#39;ve been saying short form video. You can do trends, you can do maybe inspiring inspirational content, um, and also just humor. Right? </p>

<p>Matthew Johnson (28:58):<br>
Yeah. TikTok is really good for that humor aspect. Like you can definitely do some inspirational stuff. Um, and it&#39;s also the hashtag feature of it is, uh, a great way to find other like minded tiktokers. Um, like I said, the algorithm of TikTok is very effective, but I also do understand the reservations behind TikTok with, uh, just everything behind it. So, um, but I will say that is where your younger audience is and if you wanna be reaching those people, you need to go there. Unfortunately. </p>

<p>Nick Clason (29:29):<br>
And the thing that&#39;s so crazy that changes the AB the absolute game with TikTok is even as like, I look into our like specific analytics, I was looking at them yesterday. Um, the majority of, uh, people who watch your videos, um, at least ours are not followers of ours, right? Mm-hmm, <affirmative>, they&#39;re, they&#39;re people that discover us from like the four U page. </p>

<p>Matthew Johnson (29:55):<br>
Exactly. </p>

<p>Nick Clason (29:55):<br>
Which is, you know, so much different than the way that we&#39;ve treated social over the years. And so in a lot of ways is TikTok, can it be an evangelistic tool? Can it be like a way to reach people that aren&#39;t connected to your church? Is that a good strategy for it? It feels like sort of the opposite of what we&#39;ve been talking about with going hybrid. </p>

<p>Matthew Johnson (30:15):<br>
Yeah. You definitely can reach people with TikTok and you just need to have a strategy behind where do you take someone from TikTok to this hybrid approach. And that&#39;s what, we&#39;re not seeing a lot of that right now of like, okay, you get people watching the videos on TikTok, but now what </p>

<p>Nick Clason (30:31):<br>
Mm-hmm <affirmative> </p>

<p>Matthew Johnson (30:32):<br>
Mm-hmm <affirmative> so you gotta give them that next call to action and take them to your church website or to your online platform, whatever that looks </p>

<p>Nick Clason (30:38):<br>
Like. Yeah. All right. So this one&#39;s up for debate a little bit discord, is that a social media platform? What even is discord and why, why did you tell me to add it to our outline? </p>

<p>Matthew Johnson (30:51):<br>
Great question. So discord is, um, I think you can probably consider it a social media platform right now, but what I love about discord is the aspect that you can create very curated, focused groups. Um, there&#39;s a lot of really cool stuff you can do on discord, and you can create different breakout rooms. Um, you can create different channels that people can talk about different stuff. So, uh, I, uh, have been involved with a couple of new Christian discords that people have been wanting me to help them, um, get going. So what you can do in discord is like this one that I&#39;m in is like, there&#39;s a whole prayer request, channel Bible, verse channel, David stories, channel general chat. And it&#39;s really, um, and you can just break it down more and more and more like, you can create your, you, if you wanna do a sports league in it or whatever, you can do that. </p>

<p>Matthew Johnson (31:50):<br>
And, uh, um, there&#39;s like a lot of fun stuff you can do in it. What&#39;s good about it is that you&#39;re getting all like-minded people in that discord together. Mm-hmm <affirmative> so you can actually talk about, Hey, we have X, Y, and Z going on in youth group also, here&#39;s where all our prayer request is. And here we&#39;re talking about fantasy and, um, you&#39;re getting your community built together in a very cohesive platform. And I will also tell you, is that your young people in your church are on discord? Hmm. Um, most of them are, especially if, uh, so like during the pandemic something I heard all the time, as we were trying to get everyone to go to teams and zoomed and, um, trying to do these virtual events, uh, there was all these kids that were telling me, why are you guys not just using discord? </p>

<p>Matthew Johnson (32:37):<br>
We&#39;re already on it? Mm-hmm <affirmative>. And I was like, and I laughed, cuz I&#39;ve been on discord for years, but I&#39;ve always thought about it as a gaming thing, but it&#39;s more than a gaming thing. Now it&#39;s now a chat functionality that you can create your community in. So if you wanted to put your youth group in there, you could, if you wanted to put your women&#39;s ministry in there, you could, and learning curve is really easy for it. Hmm. And you have a captive audience that is interested in your, in your group, your culture and what you&#39;re doing. So whatever you communicate they&#39;re gonna be engaged with. </p>

<p>Nick Clason (33:09):<br>
Yeah. That&#39;s interesting that you, that you say that the learning curve thing, cause I think that&#39;s probably everyone&#39;s biggest reservation, right. Is the introduction of a new platform. How hard is it gonna be to figure out? So, um, yeah. Great. All right, Matt, last one, text messaging. Uh, I recently heard that the open rate on a text message is 99%. Is that true? </p>

<p>Matthew Johnson (33:35):<br>
Yeah, </p>

<p>Nick Clason (33:36):<br>
That&#39;s crazy. So that has to be a platform that we should be using as churches, right? </p>

<p>Matthew Johnson (33:43):<br>
Yeah, absolutely. Um, so texting is the best, one of the best ways to do communication period. Um, we know people reply to text messages and open text messages, um, way more than email as you just talked about with open rate. Um, also, uh, if people give you, if they trust you enough to give you their number to text, &#39;em the trust level with you and your church, um, is extremely high, which that tells me immediately is, oh, I can communicate, uh, differently with these people. Cause I&#39;ve already built that trust bridge with them. </p>

<p>Nick Clason (34:23):<br>
Mm-hmm <affirmative> yeah. Yeah. And again, to, to the point that we&#39;re making with all of this, right? So if we go back through web and app, you version social media platforms, Facebook, Instagram, TikTok, discord, and text messaging, every single one of those things exists in you and my pocket every single day. Yep. And so the, our people from our church are carrying the access to all of these things with them every single day of the week. And so I think as a church, it&#39;s a miss, right? If we&#39;re only, uh, talking to them once a week on Sunday, but then if we break that down, even more understanding that people are only coming to church once a month, we&#39;re only talking to them 12 times a year. Why would we not try to create connection, create discipleship, content, create inspirational things through the things that they&#39;re carrying around with them every single day of the week. </p>

<p>Matthew Johnson (35:30):<br>
Exactly. </p>

<p>Nick Clason (35:31):<br>
So, so that&#39;s what, that&#39;s the idea. Uh, this was very nitty gritty and, uh, you know, appreciate Matt, all of your marketing knowledge and demographic studies and everything that you have, man, cuz uh, I know <laugh> the reason that, uh, the reason that I love having you on this is because you are just for me an absolute wealth of knowledge. So I hope that, uh, as everyone else who&#39;s listened to this, able to pick your brain, um, or just hear some of these things about all these different platforms is advantageous to them. Um, beneficial. So I appreciate, I appreciate that, man. </p>

<p>Matthew Johnson (36:08):<br>
Yeah. Don&#39;t thank you. I appreciate it. It&#39;s been a blast and I hope everyone&#39;s going, uh, get something out of this. So </p>

<p>Nick Clason (36:14):<br>
<laugh> gosh, I can&#39;t imagine that they didn&#39;t so good. Hey again, thanks everyone for hanging out. Uh, feel free to subscribe. Give us a rating. If you find this helpful, share it with a friend. Um, you can follow along on Twitter at hybrid ministry and online at hybridministry.xyz Uh, but until next time we will talk to you all later.</p>]]>
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  <title>Episode 001: How My Church can Reach Millennials and Gen Z in 2022</title>
  <link>https://www.hybridministry.xyz/001</link>
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  <pubDate>Thu, 21 Jul 2022 04:00:00 -0500</pubDate>
  <author>Nick Clason</author>
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  <itunes:episode>001</itunes:episode>
  <itunes:title>How My Church can Reach Millennials and Gen Z in 2022</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Nick Clason</itunes:author>
  <itunes:subtitle>Millennials and Gen Z are increasingly harder and harder to reach. And add to that the shifting trends of church attendance. The honest truth is a lot of us as pastors aren’t exactly sure what to do. And pair with that all the difficulties that have come post-covid. How can we enter into this digital and physical world and reach Millennials and Gen Z with a more Hybrid approach to our ministry?

Follow along on twitter - twitter.com/hybridministry

Or find full transcripts and show notes at http://www.hybridministry.xyz</itunes:subtitle>
  <itunes:duration>35:29</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/episodes/b/b7baeab3-1a00-41ff-9356-f4ba7afba094/cover.jpg?v=1"/>
  <description>Millennials and Gen Z are increasingly harder and harder to reach. And add to that the shifting trends of church attendance. The honest truth is a lot of us as pastors aren’t exactly sure what to do. And pair with that all the difficulties that have come post-covid. How can we enter into this digital and physical world and reach Millennials and Gen Z with a more Hybrid approach to our ministry?
Follow along on twitter - twitter.com/hybridministry
Or find full transcripts and show notes at http://www.hybridministry.xyz
TIMECODES
00:00-0:58 – Intro
0:58-3:35 - Does Digital Ministry matter post-covid?
3:36-7:09 - What could a Hybrid Model even look like?
7:09-9:09 - The faltering faith of younger generations
9:09-13:43 - Inspecting Digital openness amongst Church attenders
13:43-16:29 - How to get started in the Digital Space
16:29-18:24 - How to expand teaching and preaching into the digital space
18:24-20:00 - The future of short-form video content
20:00-21:24 - The difference between a sermon and teaching online
21:24-22:23 - Short-form content is very digestible
22:23-23:44 - The advantage we have as church leaders in the digital space
23:44-32:50 - How to get started
32:51-35:28 - Fulfilling the Great Commission through Digital means
TRANSCRIPT
Nick Clason (00:00):
Years ago, right? Uh, so 22. Yeah. Wow 
Matthew Johnson (00:05):
Man. 
Nick Clason (00:05):
And I didn't do the beard, right? 
Matthew Johnson (00:07):
Yeah. You were doing the chin strap back then. 
Nick Clason (00:09):
Yeah, I had that for oh gosh. And it was like, not very much. 
Matthew Johnson (00:13):
 no, , it's like just subtle it up. 
Nick Clason (00:19):
Yeah. And now I've got this gigantic thing. 
Matthew Johnson (00:23):
I love it. 
Nick Clason (00:25):
Well, Hey everyone. Welcome to hybrid ministry podcast. On today's episode, we are gonna talk about how your church can reach gen Z and millennials here in 2022. Um, I'm your host, Nick Clason, along here with my friend, Matt Johnson, Matt, how you doing? 
Matthew Johnson (00:43):
Doing right? It's uh, a little early. I see the sun rising right now of the sky, but it's actually very peaceful and I'm loving it. 
Nick Clason (00:51):
Yeah. You have coffee going yet or did you just, yeah. Okay. Smart. Smart. 
Matthew Johnson (00:55):
Got some cold brew right here. 
Nick Clason (00:57):
Nice. Okay. So, uh, I wanna talk about this idea of hybrid, you know, and, uh, like, like we said, in the pilot, there's a lot of, there's a lot of thought. I think amongst church leaders about, um, digital being kind of pitted against physical, um, and Barna actually came out with the study recently. I'm sure you've seen this because you're the one who told me to look at it.  uh, that said, um, a solely digital church expression is wanted by only about 9% of Christians. So, um, when you read that, do you feel like that's a, do you feel like that is a push towards the, the physical expression? Like what would be your response to that? 
Matthew Johnson (01:40):
Yeah, when I read that, it there's, I think there's a lot there in this study that Barnett did, but specifically this stat, what stood out the most about it is that when COVID happened, the answer was immediately, well, everything has to go a hundred percent digital or we're staying a hundred percent physical. There was no conversation about an in between at all. And you rooted uprooted people from their, you know, their daily lives, their weekly habits of every Sunday morning, I wake up and I, you know, go to my local church down the street or whatever to, okay. I gotta sit in my living room and watch church. And there's a huge disconnect that you started feeling with that. So, um, I think that's why digital church is drastically dropped and you can kind of see those numbers at, in the church in general. Um, and I mean, the stats says it all only 9% of, you know, Christians want only digital, which is not very high when you look at, you know, Christian numbers. So, um, but what it does say is there's still people that want that. So that's something we have to also keep in mind as we go forward. 
Nick Clason (02:54):
Yeah. And if you, if you read on it actually says, um, so only 9% say they, they only that, and I think that that word only is what's key there. Right. Because it says one third express that some sort of hybrid option would suit them. Well. Yeah. So that's, that's 33%. Right. And then as you, as you inspect deeper into the generational gaps, millennials and gen Z are just as likely to choose a hybrid option as they are to choose a physical option. So 40 versus 42%. So like that, and that's the wave of the future, right? Yep. So, so what in your mind, like, what does, what, what does a hybrid option even look like? Or do we know, or do we know yet? 
Matthew Johnson (03:40):
I don't think we have so a solid answer, but I think we have a lot of, um, balls rolling at different churches around the nation and you can kind of start seeing what a hybrid option looks like. So, uh, a good example, some of good examples that you could think of that. I mean, everyone talks about life. Church, life church is a great digital presence. Mm-hmm, , you know, they're live online. I mean, pretty much every time I go to their website, this says we're live right now. So , um, which is honestly why, uh, life church has probably been able to hit the millennial demographic better than most big mega churches have been able to. 
Matthew Johnson (04:23):
Interesting because they have had that option where, Hey, I can go to church. Um, life church has locations everywhere now, but also I can just watch online. And that's the key to this. What we're talking about is like reaching these younger people. So even millennials who we are starting to see have kind of been a forgotten generation when it comes to the Christian world, the gen Z, who, um, we're starting to realize are going to be forgotten. And we have no idea how to talk to gen Z. Uh, how do we get these younger people involved with church as much as they are involved with other aspects of their life. Um, and if we can have that hybrid option, which really in my mind, we need to have an offering that they can do as much as possible as they can in the digital realm of your church, but have the reliability of coming to the church for all the major stuff. So crisises, um, community questions, mm-hmm, , uh, like, uh, conversations. Cause we know, especially you being a pastor, you know, you can have a way better conversation with somebody if they come have a coffee with you, then if they just tweet at you. 
Nick Clason (05:49):
Yeah, for sure. So, well, and, and a step that you always remind me of is 51% of gen Z have said that they prefer online only as a discipleship option. Yep. And that's literally half can't get more. Yeah. I mean it's a little more than half, but so it's like, that is important and that that's half of our demographic. And so if we, as a church for sake, uh, any form or any sort of digital, uh, we're missing half of a generation based on what they say that they want. Yep. 
Nick Clason (06:22):
And so we gotta, we can, we don't have to do that. We don't have to pursue after that, but we just have to know what the cost of that is gonna be. And the, I, I just think that the church is in a spot where they're the church being the capital C church, like in person, church, attendance trends are different and I get it cuz digital costs money. And so with attendance, a lot of times follows money. And so you gotta make sure that you have what it takes to, to staff towards these things and to pay for these things and have the budget for these things. Right. But yep. But uh, if we don't, we're just gonna continue to reach people as they are aging, older and older as gen Z, millennials are finding their worth meaning and value over on TikTok or on YouTube. 
Matthew Johnson (07:10):
Yeah, exactly. And I mean, you can already see this trend of the younger generation's faith faltering drastically, like the Gallup study that you and I just talked about where, you know, uh, we went from 78% of 18 to 35 year olds had faith in God to now we're down to 68% and that's in what, six years. So that is, um, crazy, crazy aspect that we're not thinking about. And I'm telling you, um, we can keep doing church the way we've always done it, but the church is just gonna consistently be behind. And there's the running joke in the church world. And the church world is always five years late. You know, we always, you know, oh yeah, we're finally gonna add a guitar on stage. And everyone's like, well, rock music been around for 15 years. So, um, that's just the running church joke. We're a little slower to adapt, but we can't be slow to adapt in this climate because every day that we take our time on adapting is faith is all deteriorating. Hmm. So that's something we gotta keep in mind. 
Nick Clason (08:20):
Well, and I, and you know, I wanna be clear like you and I like, we're not people that are like over here trying to like crap on the church. Like, oh, we love the church and 
Matthew Johnson (08:29):
Yeah. We work at a church, so 
Nick Clason (08:31):
Yeah. And we think that the church is like, I believe that Jesus made the church, his primary number one, uh, right. Yeah. Way to way to reach the world, you know? So like I think there's good things out there. I think there's good para church type ministries. Good, good people like on TikTok and YouTube trying to do things, but like the church should enter into this space, you know, and not just leave it up for some 15 year old influencer, you 
Matthew Johnson (08:56):
Know? Exactly. Yep. Yeah. The church is not going anywhere. I wanna be clear about that. Like the church is solid, we're strong, it's the church just needs a little bit of a, a shift in, you know, it's something that everyone is talking about currently. 
Nick Clason (09:09):
So, so Barnett had an interesting thing in their study, um, and they called it digital openness. So that's church adults who were defined as having digital openness. And so these are sort of the five kind markers of that. So I just wanna run through them. And then when you, and I can kind of think about, 'em talk about 'em the first one is, um, uh, a church adult with digital openness sees the value of attending an online church service. Um, they also think that churches should use digital resources for spiritual formation or discipleship purposes, post pandemic. They think that churches should use digital resources for gathering their people together after the pandemic as well. Number four, they say either hybrid. So both a digital and a physical or a primarily digital church will best fit their lifestyle after the pandemic. And they're open to attending new kinds of online gatherings that are unfamiliar. 
Nick Clason (10:07):
So like we said, this is the type of, I feel like, I mean, you're millennial, I'm a millennial. Like these are things that like both you and I would hold as values, like having, having an option to attend something. Like, I guess the starkest picture I have of it. Matt is a couple weeks ago in our youth ministry. I was in the room. Um, and we were meeting in the room with our teenagers and leaders. And um, one of my leaders had a question about an event coming up and rather than her tracking me down, uh, she pulled up our website to try and find an answer to it. Um, and she, but she couldn't. And so we're in the room and she's on her online device trying to figure it out. And she's trying to, she's trying to get answers to it until finally she's like, Hey, like she's flagged me down as I was walking by. 
Nick Clason (10:57):
And she's like, I can't find the answer to it. And I was like, oh, well that's cuz we didn't put it on there. Um, so that's our fault, but I just, again, right. Like that's an example right there of where digital meets physical. Like that's the type of world that we're living in. And I don't think that in the church in general, I don't think we're thinking about it often in that type of way. I think we're like trying to replicate a physical expression onto digital mm-hmm  and I don't know, I, I do think that people are tired of that post COVID, but I do think that there are other avenues or other, um, other ways that people can try, uh, that churches can try to enter into that kind of hybrid space. So mm-hmm  um, and another thing I thought was interesting, I'll read through these and then wanna kind of chat and just pick your brain as, yeah. 
Nick Clason (11:43):
These, these are some of the options, um, of things that people thought could be like a, a digital expression or like a hybrid version. Right? So teaching slash preaching, one-on-one prayer, small groups, all of this in like the hybrid space, worship, prayer visitation, confession children's ministry, youth ministry, adult ministry, the number one option on there was teaching and preaching. And I find that so interesting that that was the thing that, that people thought was the number one option, um, of them to be able to, uh, experience something digitally mm-hmm . So for some reason I said this to you the other day. So for some reason in the church, the, the, we determined the most effective way to communicate theological truth was through a pastor preaching in a pulpit mm-hmm , that's no longer the most effective way. And I think for a lot of us in church, like that's a little bit of a terrifying proposition, cuz that, that means we're getting rid of something that is age old and, and someone we've been doing for years. And I'm, I'm not, I'm not even sure I necessarily want to do that either. But the fact is like, we, we now have the internet, we now have podcasts. We now have all kinds of other ways that we can communicate theological truths. So what are some of those ways that you could see the church stepping in to sort of that hybrid space and some of those, you know, arenas. Cause I think if, if you're the average person listening to this, you're like, okay, all these thoughts sound great, but like what should I do? 
Matthew Johnson (13:21):
Yeah. Where do I, where do I start at? Yeah. So a big thing I even wanna highlight is this is just church adults that are saying this, so this 
Nick Clason (13:29):
That's 
Matthew Johnson (13:29):
Good point. Yeah. This isn't even like our agnostic, the atheist, the spiritually questioning people at all. This is just your people that are in your congregation right now are saying they need this mm-hmm  um, so when I, uh, some good examples of some easy things that you can start doing today, um, that do that, don't take a lot of time and if you wanna, they can grow and they, they can be a good foundation building block for you. So, uh, first of all, teaching and preaching with record, just throw a camera up, record, whatever you're teaching your preaching is honestly. Um, we do know if you're trying to reach your church. People like honestly, all you could do is just throw that as an audio and make that a podcast and put that on your website and say, Hey, here's pastor bills or, uh, you know, pastor Toms, you know, sermon from this last week or whatever, something super easy that you guys can start creating the digital presence. 
Matthew Johnson (14:34):
But some other easy stuff is like, just create a Facebook group for your church. Um, just, uh, or if you have like multiple different ministries in your church, create Facebook groups for all of them, invite your volunteers into there, invite the people that, you know, wanna be involved with those groups and start cultivating those relationships in a setting that is designed for that. And, uh, you're gonna realize most people, especially, uh, higher millennial up are gonna be very open to going into those Facebook groups. Now, when you're trying to hit gen Z and stuff, you're gonna have to get a little more creative with what your digital presence looks like. Um, cuz we know, first of all, they're slowly going off of Instagram. We know they're not really involved on Facebook anymore. And really the world that's they're they're in is like TikTok and Snapchat mm-hmm  um, and those avenues are just vastly different, but I mean download TikTok and start making some fun videos. If you fill up to it, uh, there's some easy wins that you could start doing right now. And then if you really wanna start like strategizing, okay, what can we do? Um, as a church here is like digitally, uh, do you have a church bulletin that you give out every week that you're still printing, make that digital,  just put that online. You can still have it physical, but give a digital option for it. Um, yeah, 
Nick Clason (15:58):
At least let the people be able to find it on Tuesday night. Exactly. If they have a question about the, the Wednesday event coming up tomorrow, 
Matthew Johnson (16:05):
Exactly like have, have all that in mind for any resources you're making and I guarantee you're making this stuff on your computer, so just upload it digitally instead of printing it and make a easy avenue for people to access that stuff. So, um, those are some quick easy wins. And then if we wanna get more complex, you know, there's thousands and thousands of things we can 
Nick Clason (16:29):
Start to do. Yeah. Well, I mean I'm thinking, right. So if in this list here that I read already teaching preaching 1 0 1 small groups, uh, 1 0 1 prayer, small groups, worship visitation, confession children's youth adult ministry, the number one option out of that was teaching. Yeah. So we can deliver, um, our teaching yes. On a Sunday morning in a large group gathering of some sort, but both through, like you're saying ripping down audio, maybe throwing up a camera and creating it, uh, a video to put on YouTube. We can take that content though and repurpose it. And so, especially as we're talking gen Z, um, and millennials, uh, you know, I remember you telling me the other day, like everything on Instagram and Facebook is trending towards Instagram, uh, and Facebook reals. Yeah. Because they're trying to keep up with TikTok. Yep. And so this short form video is kind of king right now, at least at the time of this recording. 
Nick Clason (17:27):
And yeah, we in the church are in the business of content creation. We create content every single week. So what if we just took and parsed out elements of our sermon from Sunday morning and just shot that in some sort of short form video content, like either leading up to the sermon or, uh, coming after the sermon, operating as some sort of like recap or something and just shooting it in with a little bit of a different mindset, same content, take all your study, everything you did, all the passages that you studied and did exegesis on. And then just bring that into like a one minute short form video and start flooding some of those places. I think that's a way that you can, you can take your digital or I'm sorry, your physical expression and bring it out into a digital world and kind of lean into that. That hybridness would you, what do you think about that? 
Matthew Johnson (18:22):
Oh, I can't agree more and even speed of short term content, Instagram believes in it so much that they literally, this week as we're recording this updated Instagram, that every video is now real. So they have said, 
Nick Clason (18:36):
I saw that yesterday. Yeah. I, I saw, I was like what? That's a real, yeah. 
Matthew Johnson (18:39):
Yeah. So they're, they're saying this is where we're headed and it's to compete with TikTok. Um, so yeah, take your teaching and your preaching and just splice that up into some one minute service, uh, one minute clips and stuff. And let me talk, it's super easy to be able to do that. Um, I mean you can do that an I movie that's already on your iPhone or you can download a free video software, like black magic that is very easy to do on, I know it's a crazy name, black magic, but don't get scared by it. It's just a company and, uh, you can, uh, you know, start cutting up video today and honestly start, uh, growing your digital presence there, um, very easily. 
Nick Clason (19:23):
So you, yeah, so you can either record your sermon and take clips off of that. Um, but I, I personally think if you don't, you know, if you don't have the technology for that, you don't have a camera set in the back of the room yet, and you're just starting in this, like all start recording audio, like the best camera that you have access to is the one in your pocket. Yep. You know, the, the, the, the phone now they say has more computing power than the computer that landed us on the moon. Oh yeah. Uh, back with NASA and, and Armstrong and everything like that. So just get your phone out and record short five short form videos as like, just snippets of your sermon, you know? Yep. And the difference, you know, Matt, like I was telling, I was talking about this last week with some of our team, like the difference between a sermon and a sermon. 
Nick Clason (20:08):
You keep, you kind of build to like a climax and then you like have like a grand reveal at the end. Um, uh, social media is different. Like you gotta hit, you gotta hit your, your topics straight away. Um, and not, not hold it back. And so for preachers, sometimes it's a little bit of a different, uh, philosophy, right. But if you get on TikTok and you start exploring, you'll learn kind of that archetype pretty fast, you know? Yeah. That's anyone who's good and performing well on there. They're probably using that, that strategy. Yep. So have a compelling hook, um, and have some compelling text there. That's gonna stop the scroll because what, like, what's the average watch time on TikTok, 
Matthew Johnson (20:50):
Like right now. 
Nick Clason (20:52):
Yeah. I don't know. Like it's, it feels like if it's not good, you're just gonna swipe right. Past it to the next 
Matthew Johnson (20:56):
Thing about, yeah. I mean, usually the average watch time is about seven seconds, which is why TikTok seven, second videos typically get pushed higher in their algorithm. 
Nick Clason (21:05):
Yeah. And even as a church, you can even take some sermon content and put that in a seven second video. Right. Like you can, you can do one of those videos that has like way too much text to read in seven seconds. And so it's gonna force people to rewatch it, which is also gonna tell the algorithm like, Hey, this is a good video show this to more people. 
Matthew Johnson (21:25):
Yes. Yep. And something else that's super important about that short form content right now is the fact of how digestible it is. Yeah. So when you're reaching millennial and gen Z and we're, let's think of like youth leaders, you're mostly gonna be reaching you to gen Z right now. Um, you're going, they're gonna want that short, digestible content that they can share with other people, or they don't have to think wrong about at all. So that content doesn't have to be the super polished piece. Mm-hmm  I, I want to like, make sure that we're pretty clear about that. Like if you look at YouTube, um, and what people are watching, like most of these guys are just, you know, taking their iPhone and they're recording themselves and then they post it and it's get millions of views now. So, uh, that as long as the content is solid and it's short and digestible, you're gonna be totally fine. 
Nick Clason (22:23):
Yeah. And I, I think that's the piece that, that also, so, you know, number one, we are content creators by nature in the church. And then number two, uh, the level of Polish, uh, has really diminished. In fact, I think some, some things that are so polished are sometimes a little bit of a turnoff mm-hmm  to gen Z and millennials. And so both of those things bode well for you and I, because I don't need a several thousand dollars camera aside from the one that's already, probably on my phone. Right. Yeah. And I don't, I don't need to re like, gosh, man, I can't imagine if I was like a washer and dryer company trying to do social media. Like, what would I do? But I'm a church. Like I have, I have hundreds and thousands of pieces of content on my hard drive right now of old sermons. I've preached, like I can dust those off and I can turn those into short form video content and use it as a way to, you know, to reach people. So, yeah. Um, and it's not even, it's not even bad, like, it's, there's a lot of like serious or like thought provoking things on TikTok. It's not just dancing and, and trend videos. Like those things are on there for sure. But you know, like you can, you can, uh, find an audience there on, on TikTok, super easy by doing some type of stuff. 
Matthew Johnson (23:42):
So, absolutely. Yeah. 
Nick Clason (23:44):
So, um, if, if Matt, if, um, you were someone's, um, marketing consultant and they were saying, Hey, we have nothing. You know, we don't even record our sermons. We don't have a camera in the back of the room. Um, what are the, what was be three to five things that within the next like month, you could see a church maybe start to start to take steps towards, to enter more into this hybrid world to reach millennials and gen Z. 
Matthew Johnson (24:10):
Oh yeah. So let's see, you have no digital presence at all. You're a church of, you know, 300, let's say a hundred. Yeah. Small plant. Um, just getting going. Uh, I was actually just talking to a church that has 50 in Denver. Um, and, uh, some of the stuff I would tell you is, okay, so create a Facebook page, start there, get a Facebook page going and a Facebook group going for your church. And just, 
Nick Clason (24:38):
And by the page, you mean the, like the business, the thing so that you could be able to run ads off that if you wanted to 
Matthew Johnson (24:45):
Yeah. Yeah. Creative Facebook business page, um, for your church, that is just a place that people can come like and make comments and you can start posting content on. So Sunday morning, pull out your phone, take a photo of the outside of your building and just say, come join us and give me the service times or whatever, like start, just start, um, pushing stuff on to digital platforms. And I also say create a Facebook group. Um, whatever that group looks like for you, I would really strategize and think about what you're trying to do with it. Um, don't just create a Facebook group just cuz oh, you know, these guys are telling me to create a Facebook group, like think about what that group should be, but really that group should be a place that your community can come together and start talking to each other. And there's not a lot of work you have to do for that. You create the Facebook group, you come in and put a post and let people facilitate those conversations. And if it gets, uh, little rowdy or crazy, you can start, you know, facilitating it. But I highly doubt that's gonna happen as you're getting going. Um, 
Nick Clason (25:46):
Well, and you can even do like, and like you're saying like strategize, right? So you can be like, okay, every Monday we're gonna post like the, the song set from Sunday or something like that. Exactly. And then every, every Wednesday we're gonna do a Facebook live at noon and the pastor's gonna jump on and do a devotional. Then every Friday we're gonna do like a funny Friday and we're gonna post like a meme or something like that. Exactly. It can be that skeleton of a, a strategy because in a group you're hoping that everyone else kind of drives the conversation. And so you don't even really unlike Instagram or unlike TikTok, where you have to continually kind of feed the content yep. A group you can let the other people be like, be creating that 
Matthew Johnson (26:24):
Absolutely like post post questions. Like what can we be praying for you for this week? Uh, what's going on in the community this week? Is there any volunteer opportunities like really get that conversation, just going, just spark the conversation and sit back and let everyone go. Um, 
Nick Clason (26:39):
Okay. So get on Facebook, 
Matthew Johnson (26:40):
Get on Facebook. Yep. And then, uh, another great thing is to start, like we said, making short term video, short term video content, and I'm, if you don't have a smartphone, which there's probably not a lot of us out here, that'd be listening to this podcast right now that don't have a smartphone. Um, so pull out your smartphone, take your sermon notes that just look at your sermon notes and find the minute chunks in there that you like and record that real quick vertical. Just shoot it vertical, throw it on your Facebook. Um, you can from Facebook post it strike to Instagram. Mm-hmm  and there's not a lot of work there for you and that's gonna start getting your digital presence up too. And I, what I say is like, find those minute chunks, or even if you are like, you, you could speak into this more too, Nick, cuz you're obviously a pastor, but like, you know, you write your sermon and you go, okay, I know I'm gonna summarize this in a minute. I have my synopsis of what this is like record that though that on camera. 
Nick Clason (27:45):
Um, yeah, honestly, I'm like it's, it's, , it's a little bit of a bummer how I can like preach a message for 30 minutes and then I can take my outline and basically summarize it in five minutes and do a five part series on TikTok. And I'm like, oh, what was I doing up there for 30 minutes? 
Matthew Johnson (28:03):
You just have more stories of illustrations and 
Nick Clason (28:06):
You. Exactly. And then the other thing you'd say is try and start recording your, your audio so that you can have a audio podcast. Would that be one of your things or is that not even as high on the list for 
Matthew Johnson (28:18):
You? Um, 
Matthew Johnson (28:21):
So the thing is, is if you have a audio set up at all at your church, so usually you, you know, it could be the most basic soundboard in the world, which you probably have right now you can throw an SD card and their press record while you're on stage. So I would say, yeah, go ahead and make your audio content a podcast right now, as long as you have that soundboard. Um, but I'm, if you have a mic set, as long as you're not, you know, using a mic, like a karaoke mic, you should be able to do that, but don't go buy new equipment yet until you're ready for that next step. Cuz here's what happened during the pandemic and all these guys I talked to as I was consulting with churches and figuring out how to help them go digital or okay, I'm gonna go buy these three Sony cameras. 
Matthew Johnson (29:07):
We're gonna have this three camera set up. Uh, we're gonna have some students in the back, you know, try to figure out what we're doing. Hey, uh, Matt, what is all the equipment I need? And my answer always was like, first of all, okay, if you had the budget for equipment, let's talk, but don't go get the top tier of anything. You don't know where this is headed for you guys. So yeah. Tweak your time. Um, and really have a figure out that strategy, not just the, oh, everyone's doing this, so I need to do this before you go do it. So, um, yeah, get that podcast going, uh, the audio for that podcast or whatever that looks like for your congregation or your group going, that's gonna help you digitally. Um, and then, you know, another easy thing to do is, like I said, you know, post that short term content on like, uh, Instagram and Facebook. Like if you are already starting to post social and stuff, like start posting doesn't necessarily like not graphics per se, but like just take a photo outside and go, how can I be praying through this week? 
Nick Clason (30:14):
Yeah. 
Matthew Johnson (30:15):
Or, uh, take a photo of worship this week and go, Hey, what worship songs would you wanna see this? You know, this semester or whatever, like you can start asking those questions that are related to those options that you were talking about earlier. So, um, you can really start figuring out what it is that people are looking for with your group. 
Nick Clason (30:35):
Yeah, well like we recently doubled down in our student ministry on, on TikTok and on reels. Um, and we actually pulled back on some of the more formal, uh, or traditional styles of posting like on Instagram or whatever. Yeah. And we just used, uh, we're just using our short form video content sort of supplement in those areas. So for example, like I was trying to post a story a day and I was trying to post something on the Instagram feed a day and I scaled those back cuz I saw those starting to underperform a little bit mm-hmm  um, but I saw our reels and our TikTok content starting to skyrocket. And so I was like, all right, instead of five things a day or five things a week on the feed, let's just move it down to three, make it really quality content, like get a nice photo. 
Nick Clason (31:23):
Um, and then the rest, um, of everything and just throw, throw that short form video content. So again, like we were saying, depending on when you're listening to this at the time of the recording like that right now is everything. Yeah. And the beautiful thing is that doesn't require a lot of, you know, like software knowhow, like you can edit right in the app, like TikTok has a decent editor. So does reels, like you don't have to have Adobe premiere pro or any video skills. And like you said, you have, you have the ability to just shoot that kind of raw on the cell phone. That's sitting already in your pocket. So yeah. And what was that back to podcasting? What's that HubSpot stat? You said about uh, uh, the average adult and podcast. 
Matthew Johnson (32:10):
Yeah. Listenership. Yeah. I think it's 84% of people listen to eight hours of podcast a week. And I know I'm one of those guys, like, you know, I've, I've always listened to podcast. You don't even realize how much is I listen to when I run, I listen to, when I drive, I listen to it. When I'm cooking, I listen to it when I'm doing housework, like I'm always listening to, you know, my podcast. So, um, you wanna be where people are. So as you start seeing where your people are, know that to go for them and you're gonna hear people go, well, I don't listen to podcasts. Remember we are, we're here talking about millennial and gen Z. They listen to podcasts.  yeah, I promise so 
Nick Clason (32:51):
Well, I think that's a great way to put the, I think great way to end it. You said go where people are, cuz that's what this is about. And if we look, if we pull this all the way back from, from the great commission of Jesus, which is to go out and make disciples of all nations like it, when, when we dovetail that off of the acts one eight, uh, commission, where he says, you'll be my witnesses in Jerusalem, Judea Samaria, and then ultimately to the ends of the earth, it's this ripple effect. But it starts where you are. So find where the people are. Yeah. There's, there's a quote that said theology is all the more important today because there are so many messages being delivered into your home that you need to be able to determine then what is actually true?  that quote came from CS Lewis in the 1950s. 
Nick Clason (33:37):
Yeah. When the advent of television was coming into the, to the American and, and world's home, right? Imagine the, the importance of that same idea, that same quote now with not only television, but internet, YouTube, TikTok, cell phones, advertising, all the things like that. Like the, the time is now like the amount of untruth that's out there. And so the world needs you, the world needs your church and your people and millennials and gen Z. Like they, they do, I, what I've seen as a youth pastor, they do care about spiritual stuff. Oh yeah. They just don't think the church wants to talk about the spiritual stuff that matters to them. Yeah. So don't be afraid to Wade into that space because oh yeah. Because relationship equals influence and so you can help to start build that through, uh, some of your digital channels. 
Matthew Johnson (34:30):
Mm-hmm  yep. Totally agree. 
Nick Clason (34:33):
All right. Well I think that'll do it for us, uh, today. Any, any final thoughts, Matt? 
Matthew Johnson (34:39):
No, just go get it and just start, you know? Yeah. Go, just start. Um, your digital presence. That's all I can say. Like that's the thing that we, we can sit here and talk to strategize, but just go shoot your first video. Go create your Facebook or whatever that looks like. Just take that first step. You guys got this. 
Nick Clason (34:56):
Yeah. Well, Hey forever. You update on this. Follow us on Twitter at hybrid ministry, uh, website is hybrid ministry.xyz because of course.com was taken and uh, and uh, yeah. Be sure to subscribe, share it with friends. And uh, we'll talk to you guys next time. 
Matthew Johnson (35:14):
Hey, thanks guys. 
</description>
  <itunes:keywords>Millennials, Gen Z, Generation Z, Digital, Ministry, Discipleship, Evangelism, Church, Reach</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Millennials and Gen Z are increasingly harder and harder to reach. And add to that the shifting trends of church attendance. The honest truth is a lot of us as pastors aren’t exactly sure what to do. And pair with that all the difficulties that have come post-covid. How can we enter into this digital and physical world and reach Millennials and Gen Z with a more Hybrid approach to our ministry?</p>

<p>Follow along on twitter - twitter.com/hybridministry</p>

<p>Or find full transcripts and show notes at <a href="http://www.hybridministry.xyz" rel="nofollow">http://www.hybridministry.xyz</a></p>

<p><strong>TIMECODES</strong><br>
00:00-0:58 – Intro<br>
0:58-3:35 - Does Digital Ministry matter post-covid?<br>
3:36-7:09 - What could a Hybrid Model even look like?<br>
7:09-9:09 - The faltering faith of younger generations<br>
9:09-13:43 - Inspecting Digital openness amongst Church attenders<br>
13:43-16:29 - How to get started in the Digital Space<br>
16:29-18:24 - How to expand teaching and preaching into the digital space<br>
18:24-20:00 - The future of short-form video content<br>
20:00-21:24 - The difference between a sermon and teaching online<br>
21:24-22:23 - Short-form content is very digestible<br>
22:23-23:44 - The advantage we have as church leaders in the digital space<br>
23:44-32:50 - How to get started<br>
32:51-35:28 - Fulfilling the Great Commission through Digital means</p>

<p><strong>TRANSCRIPT</strong><br>
Nick Clason (00:00):<br>
Years ago, right? Uh, so 22. Yeah. Wow </p>

<p>Matthew Johnson (00:05):<br>
Man. </p>

<p>Nick Clason (00:05):<br>
And I didn&#39;t do the beard, right? </p>

<p>Matthew Johnson (00:07):<br>
Yeah. You were doing the chin strap back then. </p>

<p>Nick Clason (00:09):<br>
Yeah, I had that for oh gosh. And it was like, not very much. </p>

<p>Matthew Johnson (00:13):<br>
<laugh> no, <laugh>, it&#39;s like just subtle it up. </p>

<p>Nick Clason (00:19):<br>
Yeah. And now I&#39;ve got this gigantic thing. </p>

<p>Matthew Johnson (00:23):<br>
I love it. </p>

<p>Nick Clason (00:25):<br>
Well, Hey everyone. Welcome to hybrid ministry podcast. On today&#39;s episode, we are gonna talk about how your church can reach gen Z and millennials here in 2022. Um, I&#39;m your host, Nick Clason, along here with my friend, Matt Johnson, Matt, how you doing? </p>

<p>Matthew Johnson (00:43):<br>
Doing right? It&#39;s uh, a little early. I see the sun rising right now of the sky, but it&#39;s actually very peaceful and I&#39;m loving it. </p>

<p>Nick Clason (00:51):<br>
Yeah. You have coffee going yet or did you just, yeah. Okay. Smart. Smart. </p>

<p>Matthew Johnson (00:55):<br>
Got some cold brew right here. </p>

<p>Nick Clason (00:57):<br>
Nice. Okay. So, uh, I wanna talk about this idea of hybrid, you know, and, uh, like, like we said, in the pilot, there&#39;s a lot of, there&#39;s a lot of thought. I think amongst church leaders about, um, digital being kind of pitted against physical, um, and Barna actually came out with the study recently. I&#39;m sure you&#39;ve seen this because you&#39;re the one who told me to look at it. <laugh> uh, that said, um, a solely digital church expression is wanted by only about 9% of Christians. So, um, when you read that, do you feel like that&#39;s a, do you feel like that is a push towards the, the physical expression? Like what would be your response to that? </p>

<p>Matthew Johnson (01:40):<br>
Yeah, when I read that, it there&#39;s, I think there&#39;s a lot there in this study that Barnett did, but specifically this stat, what stood out the most about it is that when COVID happened, the answer was immediately, well, everything has to go a hundred percent digital or we&#39;re staying a hundred percent physical. There was no conversation about an in between at all. And you rooted uprooted people from their, you know, their daily lives, their weekly habits of every Sunday morning, I wake up and I, you know, go to my local church down the street or whatever to, okay. I gotta sit in my living room and watch church. And there&#39;s a huge disconnect that you started feeling with that. So, um, I think that&#39;s why digital church is drastically dropped and you can kind of see those numbers at, in the church in general. Um, and I mean, the stats says it all only 9% of, you know, Christians want only digital, which is not very high when you look at, you know, Christian numbers. So, um, but what it does say is there&#39;s still people that want that. So that&#39;s something we have to also keep in mind as we go forward. </p>

<p>Nick Clason (02:54):<br>
Yeah. And if you, if you read on it actually says, um, so only 9% say they, they only that, and I think that that word only is what&#39;s key there. Right. Because it says one third express that some sort of hybrid option would suit them. Well. Yeah. So that&#39;s, that&#39;s 33%. Right. And then as you, as you inspect deeper into the generational gaps, millennials and gen Z are just as likely to choose a hybrid option as they are to choose a physical option. So 40 versus 42%. So like that, and that&#39;s the wave of the future, right? Yep. So, so what in your mind, like, what does, what, what does a hybrid option even look like? Or do we know, or do we know yet? </p>

<p>Matthew Johnson (03:40):<br>
I don&#39;t think we have so a solid answer, but I think we have a lot of, um, balls rolling at different churches around the nation and you can kind of start seeing what a hybrid option looks like. So, uh, a good example, some of good examples that you could think of that. I mean, everyone talks about life. Church, life church is a great digital presence. Mm-hmm, <affirmative>, you know, they&#39;re live online. I mean, pretty much every time I go to their website, this says we&#39;re live right now. So <laugh>, um, which is honestly why, uh, life church has probably been able to hit the millennial demographic better than most big mega churches have been able to. </p>

<p>Matthew Johnson (04:23):<br>
Interesting because they have had that option where, Hey, I can go to church. Um, life church has locations everywhere now, but also I can just watch online. And that&#39;s the key to this. What we&#39;re talking about is like reaching these younger people. So even millennials who we are starting to see have kind of been a forgotten generation when it comes to the Christian world, the gen Z, who, um, we&#39;re starting to realize are going to be forgotten. And we have no idea how to talk to gen Z. Uh, how do we get these younger people involved with church as much as they are involved with other aspects of their life. Um, and if we can have that hybrid option, which really in my mind, we need to have an offering that they can do as much as possible as they can in the digital realm of your church, but have the reliability of coming to the church for all the major stuff. So crisises, um, community questions, mm-hmm, <affirmative>, uh, like, uh, conversations. Cause we know, especially you being a pastor, you know, you can have a way better conversation with somebody if they come have a coffee with you, then if they just tweet at you. </p>

<p>Nick Clason (05:49):<br>
Yeah, for sure. So, well, and, and a step that you always remind me of is 51% of gen Z have said that they prefer online only as a discipleship option. Yep. And that&#39;s literally half can&#39;t get more. Yeah. I mean it&#39;s a little more than half, but so it&#39;s like, that is important and that that&#39;s half of our demographic. And so if we, as a church for sake, uh, any form or any sort of digital, uh, we&#39;re missing half of a generation based on what they say that they want. Yep. </p>

<p>Nick Clason (06:22):<br>
And so we gotta, we can, we don&#39;t have to do that. We don&#39;t have to pursue after that, but we just have to know what the cost of that is gonna be. And the, I, I just think that the church is in a spot where they&#39;re the church being the capital C church, like in person, church, attendance trends are different and I get it cuz digital costs money. And so with attendance, a lot of times follows money. And so you gotta make sure that you have what it takes to, to staff towards these things and to pay for these things and have the budget for these things. Right. But yep. But uh, if we don&#39;t, we&#39;re just gonna continue to reach people as they are aging, older and older as gen Z, millennials are finding their worth meaning and value over on TikTok or on YouTube. </p>

<p>Matthew Johnson (07:10):<br>
Yeah, exactly. And I mean, you can already see this trend of the younger generation&#39;s faith faltering drastically, like the Gallup study that you and I just talked about where, you know, uh, we went from 78% of 18 to 35 year olds had faith in God to now we&#39;re down to 68% and that&#39;s in what, six years. So that is, um, crazy, crazy aspect that we&#39;re not thinking about. And I&#39;m telling you, um, we can keep doing church the way we&#39;ve always done it, but the church is just gonna consistently be behind. And there&#39;s the running joke in the church world. And the church world is always five years late. You know, we always, you know, oh yeah, we&#39;re finally gonna add a guitar on stage. And everyone&#39;s like, well, rock music been around for 15 years. So, um, that&#39;s just the running church joke. We&#39;re a little slower to adapt, but we can&#39;t be slow to adapt in this climate because every day that we take our time on adapting is faith is all deteriorating. Hmm. So that&#39;s something we gotta keep in mind. </p>

<p>Nick Clason (08:20):<br>
Well, and I, and you know, I wanna be clear like you and I like, we&#39;re not people that are like over here trying to like crap on the church. Like, oh, we love the church and </p>

<p>Matthew Johnson (08:29):<br>
Yeah. We work at a church, so </p>

<p>Nick Clason (08:31):<br>
Yeah. And we think that the church is like, I believe that Jesus made the church, his primary number one, uh, right. Yeah. Way to way to reach the world, you know? So like I think there&#39;s good things out there. I think there&#39;s good para church type ministries. Good, good people like on TikTok and YouTube trying to do things, but like the church should enter into this space, you know, and not just leave it up for some 15 year old influencer, you </p>

<p>Matthew Johnson (08:56):<br>
Know? Exactly. Yep. Yeah. The church is not going anywhere. I wanna be clear about that. Like the church is solid, we&#39;re strong, it&#39;s the church just needs a little bit of a, a shift in, you know, it&#39;s something that everyone is talking about currently. </p>

<p>Nick Clason (09:09):<br>
So, so Barnett had an interesting thing in their study, um, and they called it digital openness. So that&#39;s church adults who were defined as having digital openness. And so these are sort of the five kind markers of that. So I just wanna run through them. And then when you, and I can kind of think about, &#39;em talk about &#39;em the first one is, um, uh, a church adult with digital openness sees the value of attending an online church service. Um, they also think that churches should use digital resources for spiritual formation or discipleship purposes, post pandemic. They think that churches should use digital resources for gathering their people together after the pandemic as well. Number four, they say either hybrid. So both a digital and a physical or a primarily digital church will best fit their lifestyle after the pandemic. And they&#39;re open to attending new kinds of online gatherings that are unfamiliar. </p>

<p>Nick Clason (10:07):<br>
So like we said, this is the type of, I feel like, I mean, you&#39;re millennial, I&#39;m a millennial. Like these are things that like both you and I would hold as values, like having, having an option to attend something. Like, I guess the starkest picture I have of it. Matt is a couple weeks ago in our youth ministry. I was in the room. Um, and we were meeting in the room with our teenagers and leaders. And um, one of my leaders had a question about an event coming up and rather than her tracking me down, uh, she pulled up our website to try and find an answer to it. Um, and she, but she couldn&#39;t. And so we&#39;re in the room and she&#39;s on her online device trying to figure it out. And she&#39;s trying to, she&#39;s trying to get answers to it until finally she&#39;s like, Hey, like she&#39;s flagged me down as I was walking by. </p>

<p>Nick Clason (10:57):<br>
And she&#39;s like, I can&#39;t find the answer to it. And I was like, oh, well that&#39;s cuz we didn&#39;t put it on there. Um, so that&#39;s our fault, but I just, again, right. Like that&#39;s an example right there of where digital meets physical. Like that&#39;s the type of world that we&#39;re living in. And I don&#39;t think that in the church in general, I don&#39;t think we&#39;re thinking about it often in that type of way. I think we&#39;re like trying to replicate a physical expression onto digital mm-hmm <affirmative> and I don&#39;t know, I, I do think that people are tired of that post COVID, but I do think that there are other avenues or other, um, other ways that people can try, uh, that churches can try to enter into that kind of hybrid space. So mm-hmm <affirmative> um, and another thing I thought was interesting, I&#39;ll read through these and then wanna kind of chat and just pick your brain as, yeah. </p>

<p>Nick Clason (11:43):<br>
These, these are some of the options, um, of things that people thought could be like a, a digital expression or like a hybrid version. Right? So teaching slash preaching, one-on-one prayer, small groups, all of this in like the hybrid space, worship, prayer visitation, confession children&#39;s ministry, youth ministry, adult ministry, the number one option on there was teaching and preaching. And I find that so interesting that that was the thing that, that people thought was the number one option, um, of them to be able to, uh, experience something digitally mm-hmm <affirmative>. So for some reason I said this to you the other day. So for some reason in the church, the, the, we determined the most effective way to communicate theological truth was through a pastor preaching in a pulpit mm-hmm <affirmative>, that&#39;s no longer the most effective way. And I think for a lot of us in church, like that&#39;s a little bit of a terrifying proposition, cuz that, that means we&#39;re getting rid of something that is age old and, and someone we&#39;ve been doing for years. And I&#39;m, I&#39;m not, I&#39;m not even sure I necessarily want to do that either. But the fact is like, we, we now have the internet, we now have podcasts. We now have all kinds of other ways that we can communicate theological truths. So what are some of those ways that you could see the church stepping in to sort of that hybrid space and some of those, you know, arenas. Cause I think if, if you&#39;re the average person listening to this, you&#39;re like, okay, all these thoughts sound great, but like what should I do? </p>

<p>Matthew Johnson (13:21):<br>
Yeah. Where do I, where do I start at? Yeah. So a big thing I even wanna highlight is this is just church adults that are saying this, so this </p>

<p>Nick Clason (13:29):<br>
That&#39;s </p>

<p>Matthew Johnson (13:29):<br>
Good point. Yeah. This isn&#39;t even like our agnostic, the atheist, the spiritually questioning people at all. This is just your people that are in your congregation right now are saying they need this mm-hmm <affirmative> um, so when I, uh, some good examples of some easy things that you can start doing today, um, that do that, don&#39;t take a lot of time and if you wanna, they can grow and they, they can be a good foundation building block for you. So, uh, first of all, teaching and preaching with record, just throw a camera up, record, whatever you&#39;re teaching your preaching is honestly. Um, we do know if you&#39;re trying to reach your church. People like honestly, all you could do is just throw that as an audio and make that a podcast and put that on your website and say, Hey, here&#39;s pastor bills or, uh, you know, pastor Toms, you know, sermon from this last week or whatever, something super easy that you guys can start creating the digital presence. </p>

<p>Matthew Johnson (14:34):<br>
But some other easy stuff is like, just create a Facebook group for your church. Um, just, uh, or if you have like multiple different ministries in your church, create Facebook groups for all of them, invite your volunteers into there, invite the people that, you know, wanna be involved with those groups and start cultivating those relationships in a setting that is designed for that. And, uh, you&#39;re gonna realize most people, especially, uh, higher millennial up are gonna be very open to going into those Facebook groups. Now, when you&#39;re trying to hit gen Z and stuff, you&#39;re gonna have to get a little more creative with what your digital presence looks like. Um, cuz we know, first of all, they&#39;re slowly going off of Instagram. We know they&#39;re not really involved on Facebook anymore. And really the world that&#39;s they&#39;re they&#39;re in is like TikTok and Snapchat mm-hmm <affirmative> um, and those avenues are just vastly different, but I mean download TikTok and start making some fun videos. If you fill up to it, uh, there&#39;s some easy wins that you could start doing right now. And then if you really wanna start like strategizing, okay, what can we do? Um, as a church here is like digitally, uh, do you have a church bulletin that you give out every week that you&#39;re still printing, make that digital, <laugh> just put that online. You can still have it physical, but give a digital option for it. Um, yeah, </p>

<p>Nick Clason (15:58):<br>
At least let the people be able to find it on Tuesday night. Exactly. If they have a question about the, the Wednesday event coming up tomorrow, <br>
Matthew Johnson (16:05):<br>
Exactly like have, have all that in mind for any resources you&#39;re making and I guarantee you&#39;re making this stuff on your computer, so just upload it digitally instead of printing it and make a easy avenue for people to access that stuff. So, um, those are some quick easy wins. And then if we wanna get more complex, you know, there&#39;s thousands and thousands of things we can </p>

<p>Nick Clason (16:29):<br>
Start to do. Yeah. Well, I mean I&#39;m thinking, right. So if in this list here that I read already teaching preaching 1 0 1 small groups, uh, 1 0 1 prayer, small groups, worship visitation, confession children&#39;s youth adult ministry, the number one option out of that was teaching. Yeah. So we can deliver, um, our teaching yes. On a Sunday morning in a large group gathering of some sort, but both through, like you&#39;re saying ripping down audio, maybe throwing up a camera and creating it, uh, a video to put on YouTube. We can take that content though and repurpose it. And so, especially as we&#39;re talking gen Z, um, and millennials, uh, you know, I remember you telling me the other day, like everything on Instagram and Facebook is trending towards Instagram, uh, and Facebook reals. Yeah. Because they&#39;re trying to keep up with TikTok. Yep. And so this short form video is kind of king right now, at least at the time of this recording. </p>

<p>Nick Clason (17:27):<br>
And yeah, we in the church are in the business of content creation. We create content every single week. So what if we just took and parsed out elements of our sermon from Sunday morning and just shot that in some sort of short form video content, like either leading up to the sermon or, uh, coming after the sermon, operating as some sort of like recap or something and just shooting it in with a little bit of a different mindset, same content, take all your study, everything you did, all the passages that you studied and did exegesis on. And then just bring that into like a one minute short form video and start flooding some of those places. I think that&#39;s a way that you can, you can take your digital or I&#39;m sorry, your physical expression and bring it out into a digital world and kind of lean into that. That hybridness would you, what do you think about that? </p>

<p>Matthew Johnson (18:22):<br>
Oh, I can&#39;t agree more and even speed of short term content, Instagram believes in it so much that they literally, this week as we&#39;re recording this updated Instagram, that every video is now real. So they have said, </p>

<p>Nick Clason (18:36):<br>
I saw that yesterday. Yeah. I, I saw, I was like what? That&#39;s a real, yeah. </p>

<p>Matthew Johnson (18:39):<br>
Yeah. So they&#39;re, they&#39;re saying this is where we&#39;re headed and it&#39;s to compete with TikTok. Um, so yeah, take your teaching and your preaching and just splice that up into some one minute service, uh, one minute clips and stuff. And let me talk, it&#39;s super easy to be able to do that. Um, I mean you can do that an I movie that&#39;s already on your iPhone or you can download a free video software, like black magic that is very easy to do on, I know it&#39;s a crazy name, black magic, but don&#39;t get scared by it. It&#39;s just a company and, uh, you can, uh, you know, start cutting up video today and honestly start, uh, growing your digital presence there, um, very easily. </p>

<p>Nick Clason (19:23):<br>
So you, yeah, so you can either record your sermon and take clips off of that. Um, but I, I personally think if you don&#39;t, you know, if you don&#39;t have the technology for that, you don&#39;t have a camera set in the back of the room yet, and you&#39;re just starting in this, like all start recording audio, like the best camera that you have access to is the one in your pocket. Yep. You know, the, the, the, the phone now they say has more computing power than the computer that landed us on the moon. Oh yeah. Uh, back with NASA and, and Armstrong and everything like that. So just get your phone out and record short five short form videos as like, just snippets of your sermon, you know? Yep. And the difference, you know, Matt, like I was telling, I was talking about this last week with some of our team, like the difference between a sermon and a sermon. </p>

<p>Nick Clason (20:08):<br>
You keep, you kind of build to like a climax and then you like have like a grand reveal at the end. Um, uh, social media is different. Like you gotta hit, you gotta hit your, your topics straight away. Um, and not, not hold it back. And so for preachers, sometimes it&#39;s a little bit of a different, uh, philosophy, right. But if you get on TikTok and you start exploring, you&#39;ll learn kind of that archetype pretty fast, you know? Yeah. That&#39;s anyone who&#39;s good and performing well on there. They&#39;re probably using that, that strategy. Yep. So have a compelling hook, um, and have some compelling text there. That&#39;s gonna stop the scroll because what, like, what&#39;s the average watch time on TikTok, </p>

<p>Matthew Johnson (20:50):<br>
Like right now. </p>

<p>Nick Clason (20:52):<br>
Yeah. I don&#39;t know. Like it&#39;s, it feels like if it&#39;s not good, you&#39;re just gonna swipe right. Past it to the next </p>

<p>Matthew Johnson (20:56):<br>
Thing about, yeah. I mean, usually the average watch time is about seven seconds, which is why TikTok seven, second videos typically get pushed higher in their algorithm. </p>

<p>Nick Clason (21:05):<br>
Yeah. And even as a church, you can even take some sermon content and put that in a seven second video. Right. Like you can, you can do one of those videos that has like way too much text to read in seven seconds. And so it&#39;s gonna force people to rewatch it, which is also gonna tell the algorithm like, Hey, this is a good video show this to more people. </p>

<p>Matthew Johnson (21:25):<br>
Yes. Yep. And something else that&#39;s super important about that short form content right now is the fact of how digestible it is. Yeah. So when you&#39;re reaching millennial and gen Z and we&#39;re, let&#39;s think of like youth leaders, you&#39;re mostly gonna be reaching you to gen Z right now. Um, you&#39;re going, they&#39;re gonna want that short, digestible content that they can share with other people, or they don&#39;t have to think wrong about at all. So that content doesn&#39;t have to be the super polished piece. Mm-hmm <affirmative> I, I want to like, make sure that we&#39;re pretty clear about that. Like if you look at YouTube, um, and what people are watching, like most of these guys are just, you know, taking their iPhone and they&#39;re recording themselves and then they post it and it&#39;s get millions of views now. So, uh, that as long as the content is solid and it&#39;s short and digestible, you&#39;re gonna be totally fine. </p>

<p>Nick Clason (22:23):<br>
Yeah. And I, I think that&#39;s the piece that, that also, so, you know, number one, we are content creators by nature in the church. And then number two, uh, the level of Polish, uh, has really diminished. In fact, I think some, some things that are so polished are sometimes a little bit of a turnoff mm-hmm <affirmative> to gen Z and millennials. And so both of those things bode well for you and I, because I don&#39;t need a several thousand dollars camera aside from the one that&#39;s already, probably on my phone. Right. Yeah. And I don&#39;t, I don&#39;t need to re like, gosh, man, I can&#39;t imagine if I was like a washer and dryer company trying to do social media. Like, what would I do? But I&#39;m a church. Like I have, I have hundreds and thousands of pieces of content on my hard drive right now of old sermons. I&#39;ve preached, like I can dust those off and I can turn those into short form video content and use it as a way to, you know, to reach people. So, yeah. Um, and it&#39;s not even, it&#39;s not even bad, like, it&#39;s, there&#39;s a lot of like serious or like thought provoking things on TikTok. It&#39;s not just dancing and, and trend videos. Like those things are on there for sure. But you know, like you can, you can, uh, find an audience there on, on TikTok, super easy by doing some type of stuff. </p>

<p>Matthew Johnson (23:42):<br>
So, absolutely. Yeah. </p>

<p>Nick Clason (23:44):<br>
So, um, if, if Matt, if, um, you were someone&#39;s, um, marketing consultant and they were saying, Hey, we have nothing. You know, we don&#39;t even record our sermons. We don&#39;t have a camera in the back of the room. Um, what are the, what was be three to five things that within the next like month, you could see a church maybe start to start to take steps towards, to enter more into this hybrid world to reach millennials and gen Z. </p>

<p>Matthew Johnson (24:10):<br>
Oh yeah. So let&#39;s see, you have no digital presence at all. You&#39;re a church of, you know, 300, let&#39;s say a hundred. Yeah. Small plant. Um, just getting going. Uh, I was actually just talking to a church that has 50 in Denver. Um, and, uh, some of the stuff I would tell you is, okay, so create a Facebook page, start there, get a Facebook page going and a Facebook group going for your church. And just, </p>

<p>Nick Clason (24:38):<br>
And by the page, you mean the, like the business, the thing so that you could be able to run ads off that if you wanted to </p>

<p>Matthew Johnson (24:45):<br>
Yeah. Yeah. Creative Facebook business page, um, for your church, that is just a place that people can come like and make comments and you can start posting content on. So Sunday morning, pull out your phone, take a photo of the outside of your building and just say, come join us and give me the service times or whatever, like start, just start, um, pushing stuff on to digital platforms. And I also say create a Facebook group. Um, whatever that group looks like for you, I would really strategize and think about what you&#39;re trying to do with it. Um, don&#39;t just create a Facebook group just cuz oh, you know, these guys are telling me to create a Facebook group, like think about what that group should be, but really that group should be a place that your community can come together and start talking to each other. And there&#39;s not a lot of work you have to do for that. You create the Facebook group, you come in and put a post and let people facilitate those conversations. And if it gets, uh, little rowdy or crazy, you can start, you know, facilitating it. But I highly doubt that&#39;s gonna happen as you&#39;re getting going. Um, </p>

<p>Nick Clason (25:46):<br>
Well, and you can even do like, and like you&#39;re saying like strategize, right? So you can be like, okay, every Monday we&#39;re gonna post like the, the song set from Sunday or something like that. Exactly. And then every, every Wednesday we&#39;re gonna do a Facebook live at noon and the pastor&#39;s gonna jump on and do a devotional. Then every Friday we&#39;re gonna do like a funny Friday and we&#39;re gonna post like a meme or something like that. Exactly. It can be that skeleton of a, a strategy because in a group you&#39;re hoping that everyone else kind of drives the conversation. And so you don&#39;t even really unlike Instagram or unlike TikTok, where you have to continually kind of feed the content yep. A group you can let the other people be like, be creating that </p>

<p>Matthew Johnson (26:24):<br>
Absolutely like post post questions. Like what can we be praying for you for this week? Uh, what&#39;s going on in the community this week? Is there any volunteer opportunities like really get that conversation, just going, just spark the conversation and sit back and let everyone go. Um, </p>

<p>Nick Clason (26:39):<br>
Okay. So get on Facebook, </p>

<p>Matthew Johnson (26:40):<br>
Get on Facebook. Yep. And then, uh, another great thing is to start, like we said, making short term video, short term video content, and I&#39;m, if you don&#39;t have a smartphone, which there&#39;s probably not a lot of us out here, that&#39;d be listening to this podcast right now that don&#39;t have a smartphone. Um, so pull out your smartphone, take your sermon notes that just look at your sermon notes and find the minute chunks in there that you like and record that real quick vertical. Just shoot it vertical, throw it on your Facebook. Um, you can from Facebook post it strike to Instagram. Mm-hmm <affirmative> and there&#39;s not a lot of work there for you and that&#39;s gonna start getting your digital presence up too. And I, what I say is like, find those minute chunks, or even if you are like, you, you could speak into this more too, Nick, cuz you&#39;re obviously a pastor, but like, you know, you write your sermon and you go, okay, I know I&#39;m gonna summarize this in a minute. I have my synopsis of what this is like record that though that on camera. </p>

<p>Nick Clason (27:45):<br>
Um, yeah, honestly, I&#39;m like it&#39;s, it&#39;s, <laugh>, it&#39;s a little bit of a bummer how I can like preach a message for 30 minutes and then I can take my outline and basically summarize it in five minutes and do a five part series on TikTok. And I&#39;m like, oh, what was I doing up there for 30 minutes? </p>

<p>Matthew Johnson (28:03):<br>
You just have more stories of illustrations and </p>

<p>Nick Clason (28:06):<br>
You. Exactly. And then the other thing you&#39;d say is try and start recording your, your audio so that you can have a audio podcast. Would that be one of your things or is that not even as high on the list for </p>

<p>Matthew Johnson (28:18):<br>
You? Um, </p>

<p>Matthew Johnson (28:21):<br>
So the thing is, is if you have a audio set up at all at your church, so usually you, you know, it could be the most basic soundboard in the world, which you probably have right now you can throw an SD card and their press record while you&#39;re on stage. So I would say, yeah, go ahead and make your audio content a podcast right now, as long as you have that soundboard. Um, but I&#39;m, if you have a mic set, as long as you&#39;re not, you know, using a mic, like a karaoke mic, you should be able to do that, but don&#39;t go buy new equipment yet until you&#39;re ready for that next step. Cuz here&#39;s what happened during the pandemic and all these guys I talked to as I was consulting with churches and figuring out how to help them go digital or okay, I&#39;m gonna go buy these three Sony cameras. </p>

<p>Matthew Johnson (29:07):<br>
We&#39;re gonna have this three camera set up. Uh, we&#39;re gonna have some students in the back, you know, try to figure out what we&#39;re doing. Hey, uh, Matt, what is all the equipment I need? And my answer always was like, first of all, okay, if you had the budget for equipment, let&#39;s talk, but don&#39;t go get the top tier of anything. You don&#39;t know where this is headed for you guys. So yeah. Tweak your time. Um, and really have a figure out that strategy, not just the, oh, everyone&#39;s doing this, so I need to do this before you go do it. So, um, yeah, get that podcast going, uh, the audio for that podcast or whatever that looks like for your congregation or your group going, that&#39;s gonna help you digitally. Um, and then, you know, another easy thing to do is, like I said, you know, post that short term content on like, uh, Instagram and Facebook. Like if you are already starting to post social and stuff, like start posting doesn&#39;t necessarily like not graphics per se, but like just take a photo outside and go, how can I be praying through this week? </p>

<p>Nick Clason (30:14):<br>
Yeah. </p>

<p>Matthew Johnson (30:15):<br>
Or, uh, take a photo of worship this week and go, Hey, what worship songs would you wanna see this? You know, this semester or whatever, like you can start asking those questions that are related to those options that you were talking about earlier. So, um, you can really start figuring out what it is that people are looking for with your group. </p>

<p>Nick Clason (30:35):<br>
Yeah, well like we recently doubled down in our student ministry on, on TikTok and on reels. Um, and we actually pulled back on some of the more formal, uh, or traditional styles of posting like on Instagram or whatever. Yeah. And we just used, uh, we&#39;re just using our short form video content sort of supplement in those areas. So for example, like I was trying to post a story a day and I was trying to post something on the Instagram feed a day and I scaled those back cuz I saw those starting to underperform a little bit mm-hmm <affirmative> um, but I saw our reels and our TikTok content starting to skyrocket. And so I was like, all right, instead of five things a day or five things a week on the feed, let&#39;s just move it down to three, make it really quality content, like get a nice photo. </p>

<p>Nick Clason (31:23):<br>
Um, and then the rest, um, of everything and just throw, throw that short form video content. So again, like we were saying, depending on when you&#39;re listening to this at the time of the recording like that right now is everything. Yeah. And the beautiful thing is that doesn&#39;t require a lot of, you know, like software knowhow, like you can edit right in the app, like TikTok has a decent editor. So does reels, like you don&#39;t have to have Adobe premiere pro or any video skills. And like you said, you have, you have the ability to just shoot that kind of raw on the cell phone. That&#39;s sitting already in your pocket. So yeah. And what was that back to podcasting? What&#39;s that HubSpot stat? You said about uh, uh, the average adult and podcast. </p>

<p>Matthew Johnson (32:10):<br>
Yeah. Listenership. Yeah. I think it&#39;s 84% of people listen to eight hours of podcast a week. And I know I&#39;m one of those guys, like, you know, I&#39;ve, I&#39;ve always listened to podcast. You don&#39;t even realize how much is I listen to when I run, I listen to, when I drive, I listen to it. When I&#39;m cooking, I listen to it when I&#39;m doing housework, like I&#39;m always listening to, you know, my podcast. So, um, you wanna be where people are. So as you start seeing where your people are, know that to go for them and you&#39;re gonna hear people go, well, I don&#39;t listen to podcasts. Remember we are, we&#39;re here talking about millennial and gen Z. They listen to podcasts. <laugh> yeah, I promise so </p>

<p>Nick Clason (32:51):<br>
Well, I think that&#39;s a great way to put the, I think great way to end it. You said go where people are, cuz that&#39;s what this is about. And if we look, if we pull this all the way back from, from the great commission of Jesus, which is to go out and make disciples of all nations like it, when, when we dovetail that off of the acts one eight, uh, commission, where he says, you&#39;ll be my witnesses in Jerusalem, Judea Samaria, and then ultimately to the ends of the earth, it&#39;s this ripple effect. But it starts where you are. So find where the people are. Yeah. There&#39;s, there&#39;s a quote that said theology is all the more important today because there are so many messages being delivered into your home that you need to be able to determine then what is actually true? <laugh> that quote came from CS Lewis in the 1950s. </p>

<p>Nick Clason (33:37):<br>
Yeah. When the advent of television was coming into the, to the American and, and world&#39;s home, right? Imagine the, the importance of that same idea, that same quote now with not only television, but internet, YouTube, TikTok, cell phones, advertising, all the things like that. Like the, the time is now like the amount of untruth that&#39;s out there. And so the world needs you, the world needs your church and your people and millennials and gen Z. Like they, they do, I, what I&#39;ve seen as a youth pastor, they do care about spiritual stuff. Oh yeah. They just don&#39;t think the church wants to talk about the spiritual stuff that matters to them. Yeah. So don&#39;t be afraid to Wade into that space because oh yeah. Because relationship equals influence and so you can help to start build that through, uh, some of your digital channels. </p>

<p>Matthew Johnson (34:30):<br>
Mm-hmm <affirmative> yep. Totally agree. </p>

<p>Nick Clason (34:33):<br>
All right. Well I think that&#39;ll do it for us, uh, today. Any, any final thoughts, Matt? </p>

<p>Matthew Johnson (34:39):<br>
No, just go get it and just start, you know? Yeah. Go, just start. Um, your digital presence. That&#39;s all I can say. Like that&#39;s the thing that we, we can sit here and talk to strategize, but just go shoot your first video. Go create your Facebook or whatever that looks like. Just take that first step. You guys got this. </p>

<p>Nick Clason (34:56):<br>
Yeah. Well, Hey forever. You update on this. Follow us on Twitter at hybrid ministry, uh, website is hybrid ministry.xyz because of course.com was taken and uh, and uh, yeah. Be sure to subscribe, share it with friends. And uh, we&#39;ll talk to you guys next time. </p>

<p>Matthew Johnson (35:14):<br>
Hey, thanks guys.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Millennials and Gen Z are increasingly harder and harder to reach. And add to that the shifting trends of church attendance. The honest truth is a lot of us as pastors aren’t exactly sure what to do. And pair with that all the difficulties that have come post-covid. How can we enter into this digital and physical world and reach Millennials and Gen Z with a more Hybrid approach to our ministry?</p>

<p>Follow along on twitter - twitter.com/hybridministry</p>

<p>Or find full transcripts and show notes at <a href="http://www.hybridministry.xyz" rel="nofollow">http://www.hybridministry.xyz</a></p>

<p><strong>TIMECODES</strong><br>
00:00-0:58 – Intro<br>
0:58-3:35 - Does Digital Ministry matter post-covid?<br>
3:36-7:09 - What could a Hybrid Model even look like?<br>
7:09-9:09 - The faltering faith of younger generations<br>
9:09-13:43 - Inspecting Digital openness amongst Church attenders<br>
13:43-16:29 - How to get started in the Digital Space<br>
16:29-18:24 - How to expand teaching and preaching into the digital space<br>
18:24-20:00 - The future of short-form video content<br>
20:00-21:24 - The difference between a sermon and teaching online<br>
21:24-22:23 - Short-form content is very digestible<br>
22:23-23:44 - The advantage we have as church leaders in the digital space<br>
23:44-32:50 - How to get started<br>
32:51-35:28 - Fulfilling the Great Commission through Digital means</p>

<p><strong>TRANSCRIPT</strong><br>
Nick Clason (00:00):<br>
Years ago, right? Uh, so 22. Yeah. Wow </p>

<p>Matthew Johnson (00:05):<br>
Man. </p>

<p>Nick Clason (00:05):<br>
And I didn&#39;t do the beard, right? </p>

<p>Matthew Johnson (00:07):<br>
Yeah. You were doing the chin strap back then. </p>

<p>Nick Clason (00:09):<br>
Yeah, I had that for oh gosh. And it was like, not very much. </p>

<p>Matthew Johnson (00:13):<br>
<laugh> no, <laugh>, it&#39;s like just subtle it up. </p>

<p>Nick Clason (00:19):<br>
Yeah. And now I&#39;ve got this gigantic thing. </p>

<p>Matthew Johnson (00:23):<br>
I love it. </p>

<p>Nick Clason (00:25):<br>
Well, Hey everyone. Welcome to hybrid ministry podcast. On today&#39;s episode, we are gonna talk about how your church can reach gen Z and millennials here in 2022. Um, I&#39;m your host, Nick Clason, along here with my friend, Matt Johnson, Matt, how you doing? </p>

<p>Matthew Johnson (00:43):<br>
Doing right? It&#39;s uh, a little early. I see the sun rising right now of the sky, but it&#39;s actually very peaceful and I&#39;m loving it. </p>

<p>Nick Clason (00:51):<br>
Yeah. You have coffee going yet or did you just, yeah. Okay. Smart. Smart. </p>

<p>Matthew Johnson (00:55):<br>
Got some cold brew right here. </p>

<p>Nick Clason (00:57):<br>
Nice. Okay. So, uh, I wanna talk about this idea of hybrid, you know, and, uh, like, like we said, in the pilot, there&#39;s a lot of, there&#39;s a lot of thought. I think amongst church leaders about, um, digital being kind of pitted against physical, um, and Barna actually came out with the study recently. I&#39;m sure you&#39;ve seen this because you&#39;re the one who told me to look at it. <laugh> uh, that said, um, a solely digital church expression is wanted by only about 9% of Christians. So, um, when you read that, do you feel like that&#39;s a, do you feel like that is a push towards the, the physical expression? Like what would be your response to that? </p>

<p>Matthew Johnson (01:40):<br>
Yeah, when I read that, it there&#39;s, I think there&#39;s a lot there in this study that Barnett did, but specifically this stat, what stood out the most about it is that when COVID happened, the answer was immediately, well, everything has to go a hundred percent digital or we&#39;re staying a hundred percent physical. There was no conversation about an in between at all. And you rooted uprooted people from their, you know, their daily lives, their weekly habits of every Sunday morning, I wake up and I, you know, go to my local church down the street or whatever to, okay. I gotta sit in my living room and watch church. And there&#39;s a huge disconnect that you started feeling with that. So, um, I think that&#39;s why digital church is drastically dropped and you can kind of see those numbers at, in the church in general. Um, and I mean, the stats says it all only 9% of, you know, Christians want only digital, which is not very high when you look at, you know, Christian numbers. So, um, but what it does say is there&#39;s still people that want that. So that&#39;s something we have to also keep in mind as we go forward. </p>

<p>Nick Clason (02:54):<br>
Yeah. And if you, if you read on it actually says, um, so only 9% say they, they only that, and I think that that word only is what&#39;s key there. Right. Because it says one third express that some sort of hybrid option would suit them. Well. Yeah. So that&#39;s, that&#39;s 33%. Right. And then as you, as you inspect deeper into the generational gaps, millennials and gen Z are just as likely to choose a hybrid option as they are to choose a physical option. So 40 versus 42%. So like that, and that&#39;s the wave of the future, right? Yep. So, so what in your mind, like, what does, what, what does a hybrid option even look like? Or do we know, or do we know yet? </p>

<p>Matthew Johnson (03:40):<br>
I don&#39;t think we have so a solid answer, but I think we have a lot of, um, balls rolling at different churches around the nation and you can kind of start seeing what a hybrid option looks like. So, uh, a good example, some of good examples that you could think of that. I mean, everyone talks about life. Church, life church is a great digital presence. Mm-hmm, <affirmative>, you know, they&#39;re live online. I mean, pretty much every time I go to their website, this says we&#39;re live right now. So <laugh>, um, which is honestly why, uh, life church has probably been able to hit the millennial demographic better than most big mega churches have been able to. </p>

<p>Matthew Johnson (04:23):<br>
Interesting because they have had that option where, Hey, I can go to church. Um, life church has locations everywhere now, but also I can just watch online. And that&#39;s the key to this. What we&#39;re talking about is like reaching these younger people. So even millennials who we are starting to see have kind of been a forgotten generation when it comes to the Christian world, the gen Z, who, um, we&#39;re starting to realize are going to be forgotten. And we have no idea how to talk to gen Z. Uh, how do we get these younger people involved with church as much as they are involved with other aspects of their life. Um, and if we can have that hybrid option, which really in my mind, we need to have an offering that they can do as much as possible as they can in the digital realm of your church, but have the reliability of coming to the church for all the major stuff. So crisises, um, community questions, mm-hmm, <affirmative>, uh, like, uh, conversations. Cause we know, especially you being a pastor, you know, you can have a way better conversation with somebody if they come have a coffee with you, then if they just tweet at you. </p>

<p>Nick Clason (05:49):<br>
Yeah, for sure. So, well, and, and a step that you always remind me of is 51% of gen Z have said that they prefer online only as a discipleship option. Yep. And that&#39;s literally half can&#39;t get more. Yeah. I mean it&#39;s a little more than half, but so it&#39;s like, that is important and that that&#39;s half of our demographic. And so if we, as a church for sake, uh, any form or any sort of digital, uh, we&#39;re missing half of a generation based on what they say that they want. Yep. </p>

<p>Nick Clason (06:22):<br>
And so we gotta, we can, we don&#39;t have to do that. We don&#39;t have to pursue after that, but we just have to know what the cost of that is gonna be. And the, I, I just think that the church is in a spot where they&#39;re the church being the capital C church, like in person, church, attendance trends are different and I get it cuz digital costs money. And so with attendance, a lot of times follows money. And so you gotta make sure that you have what it takes to, to staff towards these things and to pay for these things and have the budget for these things. Right. But yep. But uh, if we don&#39;t, we&#39;re just gonna continue to reach people as they are aging, older and older as gen Z, millennials are finding their worth meaning and value over on TikTok or on YouTube. </p>

<p>Matthew Johnson (07:10):<br>
Yeah, exactly. And I mean, you can already see this trend of the younger generation&#39;s faith faltering drastically, like the Gallup study that you and I just talked about where, you know, uh, we went from 78% of 18 to 35 year olds had faith in God to now we&#39;re down to 68% and that&#39;s in what, six years. So that is, um, crazy, crazy aspect that we&#39;re not thinking about. And I&#39;m telling you, um, we can keep doing church the way we&#39;ve always done it, but the church is just gonna consistently be behind. And there&#39;s the running joke in the church world. And the church world is always five years late. You know, we always, you know, oh yeah, we&#39;re finally gonna add a guitar on stage. And everyone&#39;s like, well, rock music been around for 15 years. So, um, that&#39;s just the running church joke. We&#39;re a little slower to adapt, but we can&#39;t be slow to adapt in this climate because every day that we take our time on adapting is faith is all deteriorating. Hmm. So that&#39;s something we gotta keep in mind. </p>

<p>Nick Clason (08:20):<br>
Well, and I, and you know, I wanna be clear like you and I like, we&#39;re not people that are like over here trying to like crap on the church. Like, oh, we love the church and </p>

<p>Matthew Johnson (08:29):<br>
Yeah. We work at a church, so </p>

<p>Nick Clason (08:31):<br>
Yeah. And we think that the church is like, I believe that Jesus made the church, his primary number one, uh, right. Yeah. Way to way to reach the world, you know? So like I think there&#39;s good things out there. I think there&#39;s good para church type ministries. Good, good people like on TikTok and YouTube trying to do things, but like the church should enter into this space, you know, and not just leave it up for some 15 year old influencer, you </p>

<p>Matthew Johnson (08:56):<br>
Know? Exactly. Yep. Yeah. The church is not going anywhere. I wanna be clear about that. Like the church is solid, we&#39;re strong, it&#39;s the church just needs a little bit of a, a shift in, you know, it&#39;s something that everyone is talking about currently. </p>

<p>Nick Clason (09:09):<br>
So, so Barnett had an interesting thing in their study, um, and they called it digital openness. So that&#39;s church adults who were defined as having digital openness. And so these are sort of the five kind markers of that. So I just wanna run through them. And then when you, and I can kind of think about, &#39;em talk about &#39;em the first one is, um, uh, a church adult with digital openness sees the value of attending an online church service. Um, they also think that churches should use digital resources for spiritual formation or discipleship purposes, post pandemic. They think that churches should use digital resources for gathering their people together after the pandemic as well. Number four, they say either hybrid. So both a digital and a physical or a primarily digital church will best fit their lifestyle after the pandemic. And they&#39;re open to attending new kinds of online gatherings that are unfamiliar. </p>

<p>Nick Clason (10:07):<br>
So like we said, this is the type of, I feel like, I mean, you&#39;re millennial, I&#39;m a millennial. Like these are things that like both you and I would hold as values, like having, having an option to attend something. Like, I guess the starkest picture I have of it. Matt is a couple weeks ago in our youth ministry. I was in the room. Um, and we were meeting in the room with our teenagers and leaders. And um, one of my leaders had a question about an event coming up and rather than her tracking me down, uh, she pulled up our website to try and find an answer to it. Um, and she, but she couldn&#39;t. And so we&#39;re in the room and she&#39;s on her online device trying to figure it out. And she&#39;s trying to, she&#39;s trying to get answers to it until finally she&#39;s like, Hey, like she&#39;s flagged me down as I was walking by. </p>

<p>Nick Clason (10:57):<br>
And she&#39;s like, I can&#39;t find the answer to it. And I was like, oh, well that&#39;s cuz we didn&#39;t put it on there. Um, so that&#39;s our fault, but I just, again, right. Like that&#39;s an example right there of where digital meets physical. Like that&#39;s the type of world that we&#39;re living in. And I don&#39;t think that in the church in general, I don&#39;t think we&#39;re thinking about it often in that type of way. I think we&#39;re like trying to replicate a physical expression onto digital mm-hmm <affirmative> and I don&#39;t know, I, I do think that people are tired of that post COVID, but I do think that there are other avenues or other, um, other ways that people can try, uh, that churches can try to enter into that kind of hybrid space. So mm-hmm <affirmative> um, and another thing I thought was interesting, I&#39;ll read through these and then wanna kind of chat and just pick your brain as, yeah. </p>

<p>Nick Clason (11:43):<br>
These, these are some of the options, um, of things that people thought could be like a, a digital expression or like a hybrid version. Right? So teaching slash preaching, one-on-one prayer, small groups, all of this in like the hybrid space, worship, prayer visitation, confession children&#39;s ministry, youth ministry, adult ministry, the number one option on there was teaching and preaching. And I find that so interesting that that was the thing that, that people thought was the number one option, um, of them to be able to, uh, experience something digitally mm-hmm <affirmative>. So for some reason I said this to you the other day. So for some reason in the church, the, the, we determined the most effective way to communicate theological truth was through a pastor preaching in a pulpit mm-hmm <affirmative>, that&#39;s no longer the most effective way. And I think for a lot of us in church, like that&#39;s a little bit of a terrifying proposition, cuz that, that means we&#39;re getting rid of something that is age old and, and someone we&#39;ve been doing for years. And I&#39;m, I&#39;m not, I&#39;m not even sure I necessarily want to do that either. But the fact is like, we, we now have the internet, we now have podcasts. We now have all kinds of other ways that we can communicate theological truths. So what are some of those ways that you could see the church stepping in to sort of that hybrid space and some of those, you know, arenas. Cause I think if, if you&#39;re the average person listening to this, you&#39;re like, okay, all these thoughts sound great, but like what should I do? </p>

<p>Matthew Johnson (13:21):<br>
Yeah. Where do I, where do I start at? Yeah. So a big thing I even wanna highlight is this is just church adults that are saying this, so this </p>

<p>Nick Clason (13:29):<br>
That&#39;s </p>

<p>Matthew Johnson (13:29):<br>
Good point. Yeah. This isn&#39;t even like our agnostic, the atheist, the spiritually questioning people at all. This is just your people that are in your congregation right now are saying they need this mm-hmm <affirmative> um, so when I, uh, some good examples of some easy things that you can start doing today, um, that do that, don&#39;t take a lot of time and if you wanna, they can grow and they, they can be a good foundation building block for you. So, uh, first of all, teaching and preaching with record, just throw a camera up, record, whatever you&#39;re teaching your preaching is honestly. Um, we do know if you&#39;re trying to reach your church. People like honestly, all you could do is just throw that as an audio and make that a podcast and put that on your website and say, Hey, here&#39;s pastor bills or, uh, you know, pastor Toms, you know, sermon from this last week or whatever, something super easy that you guys can start creating the digital presence. </p>

<p>Matthew Johnson (14:34):<br>
But some other easy stuff is like, just create a Facebook group for your church. Um, just, uh, or if you have like multiple different ministries in your church, create Facebook groups for all of them, invite your volunteers into there, invite the people that, you know, wanna be involved with those groups and start cultivating those relationships in a setting that is designed for that. And, uh, you&#39;re gonna realize most people, especially, uh, higher millennial up are gonna be very open to going into those Facebook groups. Now, when you&#39;re trying to hit gen Z and stuff, you&#39;re gonna have to get a little more creative with what your digital presence looks like. Um, cuz we know, first of all, they&#39;re slowly going off of Instagram. We know they&#39;re not really involved on Facebook anymore. And really the world that&#39;s they&#39;re they&#39;re in is like TikTok and Snapchat mm-hmm <affirmative> um, and those avenues are just vastly different, but I mean download TikTok and start making some fun videos. If you fill up to it, uh, there&#39;s some easy wins that you could start doing right now. And then if you really wanna start like strategizing, okay, what can we do? Um, as a church here is like digitally, uh, do you have a church bulletin that you give out every week that you&#39;re still printing, make that digital, <laugh> just put that online. You can still have it physical, but give a digital option for it. Um, yeah, </p>

<p>Nick Clason (15:58):<br>
At least let the people be able to find it on Tuesday night. Exactly. If they have a question about the, the Wednesday event coming up tomorrow, <br>
Matthew Johnson (16:05):<br>
Exactly like have, have all that in mind for any resources you&#39;re making and I guarantee you&#39;re making this stuff on your computer, so just upload it digitally instead of printing it and make a easy avenue for people to access that stuff. So, um, those are some quick easy wins. And then if we wanna get more complex, you know, there&#39;s thousands and thousands of things we can </p>

<p>Nick Clason (16:29):<br>
Start to do. Yeah. Well, I mean I&#39;m thinking, right. So if in this list here that I read already teaching preaching 1 0 1 small groups, uh, 1 0 1 prayer, small groups, worship visitation, confession children&#39;s youth adult ministry, the number one option out of that was teaching. Yeah. So we can deliver, um, our teaching yes. On a Sunday morning in a large group gathering of some sort, but both through, like you&#39;re saying ripping down audio, maybe throwing up a camera and creating it, uh, a video to put on YouTube. We can take that content though and repurpose it. And so, especially as we&#39;re talking gen Z, um, and millennials, uh, you know, I remember you telling me the other day, like everything on Instagram and Facebook is trending towards Instagram, uh, and Facebook reals. Yeah. Because they&#39;re trying to keep up with TikTok. Yep. And so this short form video is kind of king right now, at least at the time of this recording. </p>

<p>Nick Clason (17:27):<br>
And yeah, we in the church are in the business of content creation. We create content every single week. So what if we just took and parsed out elements of our sermon from Sunday morning and just shot that in some sort of short form video content, like either leading up to the sermon or, uh, coming after the sermon, operating as some sort of like recap or something and just shooting it in with a little bit of a different mindset, same content, take all your study, everything you did, all the passages that you studied and did exegesis on. And then just bring that into like a one minute short form video and start flooding some of those places. I think that&#39;s a way that you can, you can take your digital or I&#39;m sorry, your physical expression and bring it out into a digital world and kind of lean into that. That hybridness would you, what do you think about that? </p>

<p>Matthew Johnson (18:22):<br>
Oh, I can&#39;t agree more and even speed of short term content, Instagram believes in it so much that they literally, this week as we&#39;re recording this updated Instagram, that every video is now real. So they have said, </p>

<p>Nick Clason (18:36):<br>
I saw that yesterday. Yeah. I, I saw, I was like what? That&#39;s a real, yeah. </p>

<p>Matthew Johnson (18:39):<br>
Yeah. So they&#39;re, they&#39;re saying this is where we&#39;re headed and it&#39;s to compete with TikTok. Um, so yeah, take your teaching and your preaching and just splice that up into some one minute service, uh, one minute clips and stuff. And let me talk, it&#39;s super easy to be able to do that. Um, I mean you can do that an I movie that&#39;s already on your iPhone or you can download a free video software, like black magic that is very easy to do on, I know it&#39;s a crazy name, black magic, but don&#39;t get scared by it. It&#39;s just a company and, uh, you can, uh, you know, start cutting up video today and honestly start, uh, growing your digital presence there, um, very easily. </p>

<p>Nick Clason (19:23):<br>
So you, yeah, so you can either record your sermon and take clips off of that. Um, but I, I personally think if you don&#39;t, you know, if you don&#39;t have the technology for that, you don&#39;t have a camera set in the back of the room yet, and you&#39;re just starting in this, like all start recording audio, like the best camera that you have access to is the one in your pocket. Yep. You know, the, the, the, the phone now they say has more computing power than the computer that landed us on the moon. Oh yeah. Uh, back with NASA and, and Armstrong and everything like that. So just get your phone out and record short five short form videos as like, just snippets of your sermon, you know? Yep. And the difference, you know, Matt, like I was telling, I was talking about this last week with some of our team, like the difference between a sermon and a sermon. </p>

<p>Nick Clason (20:08):<br>
You keep, you kind of build to like a climax and then you like have like a grand reveal at the end. Um, uh, social media is different. Like you gotta hit, you gotta hit your, your topics straight away. Um, and not, not hold it back. And so for preachers, sometimes it&#39;s a little bit of a different, uh, philosophy, right. But if you get on TikTok and you start exploring, you&#39;ll learn kind of that archetype pretty fast, you know? Yeah. That&#39;s anyone who&#39;s good and performing well on there. They&#39;re probably using that, that strategy. Yep. So have a compelling hook, um, and have some compelling text there. That&#39;s gonna stop the scroll because what, like, what&#39;s the average watch time on TikTok, </p>

<p>Matthew Johnson (20:50):<br>
Like right now. </p>

<p>Nick Clason (20:52):<br>
Yeah. I don&#39;t know. Like it&#39;s, it feels like if it&#39;s not good, you&#39;re just gonna swipe right. Past it to the next </p>

<p>Matthew Johnson (20:56):<br>
Thing about, yeah. I mean, usually the average watch time is about seven seconds, which is why TikTok seven, second videos typically get pushed higher in their algorithm. </p>

<p>Nick Clason (21:05):<br>
Yeah. And even as a church, you can even take some sermon content and put that in a seven second video. Right. Like you can, you can do one of those videos that has like way too much text to read in seven seconds. And so it&#39;s gonna force people to rewatch it, which is also gonna tell the algorithm like, Hey, this is a good video show this to more people. </p>

<p>Matthew Johnson (21:25):<br>
Yes. Yep. And something else that&#39;s super important about that short form content right now is the fact of how digestible it is. Yeah. So when you&#39;re reaching millennial and gen Z and we&#39;re, let&#39;s think of like youth leaders, you&#39;re mostly gonna be reaching you to gen Z right now. Um, you&#39;re going, they&#39;re gonna want that short, digestible content that they can share with other people, or they don&#39;t have to think wrong about at all. So that content doesn&#39;t have to be the super polished piece. Mm-hmm <affirmative> I, I want to like, make sure that we&#39;re pretty clear about that. Like if you look at YouTube, um, and what people are watching, like most of these guys are just, you know, taking their iPhone and they&#39;re recording themselves and then they post it and it&#39;s get millions of views now. So, uh, that as long as the content is solid and it&#39;s short and digestible, you&#39;re gonna be totally fine. </p>

<p>Nick Clason (22:23):<br>
Yeah. And I, I think that&#39;s the piece that, that also, so, you know, number one, we are content creators by nature in the church. And then number two, uh, the level of Polish, uh, has really diminished. In fact, I think some, some things that are so polished are sometimes a little bit of a turnoff mm-hmm <affirmative> to gen Z and millennials. And so both of those things bode well for you and I, because I don&#39;t need a several thousand dollars camera aside from the one that&#39;s already, probably on my phone. Right. Yeah. And I don&#39;t, I don&#39;t need to re like, gosh, man, I can&#39;t imagine if I was like a washer and dryer company trying to do social media. Like, what would I do? But I&#39;m a church. Like I have, I have hundreds and thousands of pieces of content on my hard drive right now of old sermons. I&#39;ve preached, like I can dust those off and I can turn those into short form video content and use it as a way to, you know, to reach people. So, yeah. Um, and it&#39;s not even, it&#39;s not even bad, like, it&#39;s, there&#39;s a lot of like serious or like thought provoking things on TikTok. It&#39;s not just dancing and, and trend videos. Like those things are on there for sure. But you know, like you can, you can, uh, find an audience there on, on TikTok, super easy by doing some type of stuff. </p>

<p>Matthew Johnson (23:42):<br>
So, absolutely. Yeah. </p>

<p>Nick Clason (23:44):<br>
So, um, if, if Matt, if, um, you were someone&#39;s, um, marketing consultant and they were saying, Hey, we have nothing. You know, we don&#39;t even record our sermons. We don&#39;t have a camera in the back of the room. Um, what are the, what was be three to five things that within the next like month, you could see a church maybe start to start to take steps towards, to enter more into this hybrid world to reach millennials and gen Z. </p>

<p>Matthew Johnson (24:10):<br>
Oh yeah. So let&#39;s see, you have no digital presence at all. You&#39;re a church of, you know, 300, let&#39;s say a hundred. Yeah. Small plant. Um, just getting going. Uh, I was actually just talking to a church that has 50 in Denver. Um, and, uh, some of the stuff I would tell you is, okay, so create a Facebook page, start there, get a Facebook page going and a Facebook group going for your church. And just, </p>

<p>Nick Clason (24:38):<br>
And by the page, you mean the, like the business, the thing so that you could be able to run ads off that if you wanted to </p>

<p>Matthew Johnson (24:45):<br>
Yeah. Yeah. Creative Facebook business page, um, for your church, that is just a place that people can come like and make comments and you can start posting content on. So Sunday morning, pull out your phone, take a photo of the outside of your building and just say, come join us and give me the service times or whatever, like start, just start, um, pushing stuff on to digital platforms. And I also say create a Facebook group. Um, whatever that group looks like for you, I would really strategize and think about what you&#39;re trying to do with it. Um, don&#39;t just create a Facebook group just cuz oh, you know, these guys are telling me to create a Facebook group, like think about what that group should be, but really that group should be a place that your community can come together and start talking to each other. And there&#39;s not a lot of work you have to do for that. You create the Facebook group, you come in and put a post and let people facilitate those conversations. And if it gets, uh, little rowdy or crazy, you can start, you know, facilitating it. But I highly doubt that&#39;s gonna happen as you&#39;re getting going. Um, </p>

<p>Nick Clason (25:46):<br>
Well, and you can even do like, and like you&#39;re saying like strategize, right? So you can be like, okay, every Monday we&#39;re gonna post like the, the song set from Sunday or something like that. Exactly. And then every, every Wednesday we&#39;re gonna do a Facebook live at noon and the pastor&#39;s gonna jump on and do a devotional. Then every Friday we&#39;re gonna do like a funny Friday and we&#39;re gonna post like a meme or something like that. Exactly. It can be that skeleton of a, a strategy because in a group you&#39;re hoping that everyone else kind of drives the conversation. And so you don&#39;t even really unlike Instagram or unlike TikTok, where you have to continually kind of feed the content yep. A group you can let the other people be like, be creating that </p>

<p>Matthew Johnson (26:24):<br>
Absolutely like post post questions. Like what can we be praying for you for this week? Uh, what&#39;s going on in the community this week? Is there any volunteer opportunities like really get that conversation, just going, just spark the conversation and sit back and let everyone go. Um, </p>

<p>Nick Clason (26:39):<br>
Okay. So get on Facebook, </p>

<p>Matthew Johnson (26:40):<br>
Get on Facebook. Yep. And then, uh, another great thing is to start, like we said, making short term video, short term video content, and I&#39;m, if you don&#39;t have a smartphone, which there&#39;s probably not a lot of us out here, that&#39;d be listening to this podcast right now that don&#39;t have a smartphone. Um, so pull out your smartphone, take your sermon notes that just look at your sermon notes and find the minute chunks in there that you like and record that real quick vertical. Just shoot it vertical, throw it on your Facebook. Um, you can from Facebook post it strike to Instagram. Mm-hmm <affirmative> and there&#39;s not a lot of work there for you and that&#39;s gonna start getting your digital presence up too. And I, what I say is like, find those minute chunks, or even if you are like, you, you could speak into this more too, Nick, cuz you&#39;re obviously a pastor, but like, you know, you write your sermon and you go, okay, I know I&#39;m gonna summarize this in a minute. I have my synopsis of what this is like record that though that on camera. </p>

<p>Nick Clason (27:45):<br>
Um, yeah, honestly, I&#39;m like it&#39;s, it&#39;s, <laugh>, it&#39;s a little bit of a bummer how I can like preach a message for 30 minutes and then I can take my outline and basically summarize it in five minutes and do a five part series on TikTok. And I&#39;m like, oh, what was I doing up there for 30 minutes? </p>

<p>Matthew Johnson (28:03):<br>
You just have more stories of illustrations and </p>

<p>Nick Clason (28:06):<br>
You. Exactly. And then the other thing you&#39;d say is try and start recording your, your audio so that you can have a audio podcast. Would that be one of your things or is that not even as high on the list for </p>

<p>Matthew Johnson (28:18):<br>
You? Um, </p>

<p>Matthew Johnson (28:21):<br>
So the thing is, is if you have a audio set up at all at your church, so usually you, you know, it could be the most basic soundboard in the world, which you probably have right now you can throw an SD card and their press record while you&#39;re on stage. So I would say, yeah, go ahead and make your audio content a podcast right now, as long as you have that soundboard. Um, but I&#39;m, if you have a mic set, as long as you&#39;re not, you know, using a mic, like a karaoke mic, you should be able to do that, but don&#39;t go buy new equipment yet until you&#39;re ready for that next step. Cuz here&#39;s what happened during the pandemic and all these guys I talked to as I was consulting with churches and figuring out how to help them go digital or okay, I&#39;m gonna go buy these three Sony cameras. </p>

<p>Matthew Johnson (29:07):<br>
We&#39;re gonna have this three camera set up. Uh, we&#39;re gonna have some students in the back, you know, try to figure out what we&#39;re doing. Hey, uh, Matt, what is all the equipment I need? And my answer always was like, first of all, okay, if you had the budget for equipment, let&#39;s talk, but don&#39;t go get the top tier of anything. You don&#39;t know where this is headed for you guys. So yeah. Tweak your time. Um, and really have a figure out that strategy, not just the, oh, everyone&#39;s doing this, so I need to do this before you go do it. So, um, yeah, get that podcast going, uh, the audio for that podcast or whatever that looks like for your congregation or your group going, that&#39;s gonna help you digitally. Um, and then, you know, another easy thing to do is, like I said, you know, post that short term content on like, uh, Instagram and Facebook. Like if you are already starting to post social and stuff, like start posting doesn&#39;t necessarily like not graphics per se, but like just take a photo outside and go, how can I be praying through this week? </p>

<p>Nick Clason (30:14):<br>
Yeah. </p>

<p>Matthew Johnson (30:15):<br>
Or, uh, take a photo of worship this week and go, Hey, what worship songs would you wanna see this? You know, this semester or whatever, like you can start asking those questions that are related to those options that you were talking about earlier. So, um, you can really start figuring out what it is that people are looking for with your group. </p>

<p>Nick Clason (30:35):<br>
Yeah, well like we recently doubled down in our student ministry on, on TikTok and on reels. Um, and we actually pulled back on some of the more formal, uh, or traditional styles of posting like on Instagram or whatever. Yeah. And we just used, uh, we&#39;re just using our short form video content sort of supplement in those areas. So for example, like I was trying to post a story a day and I was trying to post something on the Instagram feed a day and I scaled those back cuz I saw those starting to underperform a little bit mm-hmm <affirmative> um, but I saw our reels and our TikTok content starting to skyrocket. And so I was like, all right, instead of five things a day or five things a week on the feed, let&#39;s just move it down to three, make it really quality content, like get a nice photo. </p>

<p>Nick Clason (31:23):<br>
Um, and then the rest, um, of everything and just throw, throw that short form video content. So again, like we were saying, depending on when you&#39;re listening to this at the time of the recording like that right now is everything. Yeah. And the beautiful thing is that doesn&#39;t require a lot of, you know, like software knowhow, like you can edit right in the app, like TikTok has a decent editor. So does reels, like you don&#39;t have to have Adobe premiere pro or any video skills. And like you said, you have, you have the ability to just shoot that kind of raw on the cell phone. That&#39;s sitting already in your pocket. So yeah. And what was that back to podcasting? What&#39;s that HubSpot stat? You said about uh, uh, the average adult and podcast. </p>

<p>Matthew Johnson (32:10):<br>
Yeah. Listenership. Yeah. I think it&#39;s 84% of people listen to eight hours of podcast a week. And I know I&#39;m one of those guys, like, you know, I&#39;ve, I&#39;ve always listened to podcast. You don&#39;t even realize how much is I listen to when I run, I listen to, when I drive, I listen to it. When I&#39;m cooking, I listen to it when I&#39;m doing housework, like I&#39;m always listening to, you know, my podcast. So, um, you wanna be where people are. So as you start seeing where your people are, know that to go for them and you&#39;re gonna hear people go, well, I don&#39;t listen to podcasts. Remember we are, we&#39;re here talking about millennial and gen Z. They listen to podcasts. <laugh> yeah, I promise so </p>

<p>Nick Clason (32:51):<br>
Well, I think that&#39;s a great way to put the, I think great way to end it. You said go where people are, cuz that&#39;s what this is about. And if we look, if we pull this all the way back from, from the great commission of Jesus, which is to go out and make disciples of all nations like it, when, when we dovetail that off of the acts one eight, uh, commission, where he says, you&#39;ll be my witnesses in Jerusalem, Judea Samaria, and then ultimately to the ends of the earth, it&#39;s this ripple effect. But it starts where you are. So find where the people are. Yeah. There&#39;s, there&#39;s a quote that said theology is all the more important today because there are so many messages being delivered into your home that you need to be able to determine then what is actually true? <laugh> that quote came from CS Lewis in the 1950s. </p>

<p>Nick Clason (33:37):<br>
Yeah. When the advent of television was coming into the, to the American and, and world&#39;s home, right? Imagine the, the importance of that same idea, that same quote now with not only television, but internet, YouTube, TikTok, cell phones, advertising, all the things like that. Like the, the time is now like the amount of untruth that&#39;s out there. And so the world needs you, the world needs your church and your people and millennials and gen Z. Like they, they do, I, what I&#39;ve seen as a youth pastor, they do care about spiritual stuff. Oh yeah. They just don&#39;t think the church wants to talk about the spiritual stuff that matters to them. Yeah. So don&#39;t be afraid to Wade into that space because oh yeah. Because relationship equals influence and so you can help to start build that through, uh, some of your digital channels. </p>

<p>Matthew Johnson (34:30):<br>
Mm-hmm <affirmative> yep. Totally agree. </p>

<p>Nick Clason (34:33):<br>
All right. Well I think that&#39;ll do it for us, uh, today. Any, any final thoughts, Matt? </p>

<p>Matthew Johnson (34:39):<br>
No, just go get it and just start, you know? Yeah. Go, just start. Um, your digital presence. That&#39;s all I can say. Like that&#39;s the thing that we, we can sit here and talk to strategize, but just go shoot your first video. Go create your Facebook or whatever that looks like. Just take that first step. You guys got this. </p>

<p>Nick Clason (34:56):<br>
Yeah. Well, Hey forever. You update on this. Follow us on Twitter at hybrid ministry, uh, website is hybrid ministry.xyz because of course.com was taken and uh, and uh, yeah. Be sure to subscribe, share it with friends. And uh, we&#39;ll talk to you guys next time. </p>

<p>Matthew Johnson (35:14):<br>
Hey, thanks guys.</p>]]>
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