Hybrid Ministry - Episodes Tagged with “Seasonal Content”

Episode 155: The Secret Sauce to Consistent Summer Engagement

Nick Clason — Thu, 26 Jun 2025 05:00:00 -0500

Consistency is hard—unless you steal my system. In this episode, I break down my exact weekly summer content rhythm for youth ministry using the ☀️ Summer Seasonal Social Media Pack: 1 spiritual reel, 1 fun reel, 1 carousel, and some bonus hybrid magic. You’ll get the full template, schedule, and content—so you can stay consistent, connected, and (mostly) sane all summer long.

☀️ SUMMER SOCIAL MEDIA PACK
https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=productshare_creator&utm_content=join_link

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SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/155

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
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🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

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🕰️TIMECODES
00:00 Dodgeball in a Cornfield & Summer Youth Ministry
00:55 My Secret Sauce Strategy
01:46 Monday’s Post
03:17 Wednesday’s Post
04:25 Friday’s Post
05:08 Bonus Ideas
06:11 Amazing Deal

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TRANSCRIPT
00:00:00:06 - 00:00:29:07
Nick Clason | Hybrid Ministry
Consistency is hard unless you have a system. So steal mine if I'm giving you permission. So can we just be honest? Like summer youth ministry is kind of like playing dodgeball in a cornfield. No walls, no rules. Just pure chaos. You're leaders gone. You're students at camp. You simply trying to keep your Instagram feed, not looking like a ghost town.

00:00:29:08 - 00:00:56:22
Nick Clason | Hybrid Ministry
Well, in this video, I'm going to share with you my weekly social media strategy and how I grew a YouTube channel, along with several other social accounts to over 900 subscribers, completely organically. And best yet, it's actually all available to you. Link in the description. For less than a cost of a weekly cup of Starbucks. Welcome, my friends, to the Hybrid Ministry show.

00:00:56:24 - 00:01:18:22
Nick Clason | Hybrid Ministry
Well hey everyone, welcome to the Hybrid Ministry show. If you and I haven't had a chance to meet you. My name is Nick Clayton and in the trenches youth pastor currently serving on assignment in the DFW Dallas Fort Worth area. And I've been passionate about this thing. Digital ministry. I'm trying to make it, possible, accessible and frankly, easy for all of us.

00:01:18:22 - 00:01:45:12
Nick Clason | Hybrid Ministry
And I have a full proof system that I actually I want to share with you. And like I said in the open, steal it, man, it is yours. And so every single Monday, I post some sort of spiritual real. My goal, my goal is to post two pieces of content per day. However, what I recommend for most churches and most youth pastors who, maybe don't have as big of a team or as much experience with content is to post three reels per week.

00:01:45:12 - 00:02:04:25
Nick Clason | Hybrid Ministry
So if you are following my proposed and recommended secret sauce strategy, it would be posting some sort of spiritual reel per day. Now, if you prefilled your messages, or even if you like, capture your video live in the room somehow, then I recommend posting it into something like an opus clip. There's a link down below for you to check out.

00:02:04:25 - 00:02:28:28
Nick Clason | Hybrid Ministry
Opus clip where I'll take your message and I'll just chop it up for you using I super easy, super great. The other good thing is, if you do have some sort of like long form message version of your, of your message, if you're teaching in some way, shape or form, when you upload that to like YouTube shorts, you can link a featured video to the short and it can link out to your long form of that.

00:02:28:28 - 00:02:57:15
Nick Clason | Hybrid Ministry
And so that's what that's what we do. If you don't have either a, the capacity to sit down ahead of time film, that's what we do and that's what I recommend or B, capture it live in the room when you're teaching, then see if you download my social media pack. I actually have, but a bunch of different scripts to help you get through the summer of videos that you can just shoot on your phone selfie style and edit directly in something like a TikTok editor, an Instagram Reels editor, or even something like Cap Cut.

00:02:57:15 - 00:03:16:25
Nick Clason | Hybrid Ministry
And so that's what I would recommend you doing on Monday. And listen, if you're going to steal this, you're just going to grab my strategy. The number one way that you could give back to this channel is a very simple like or a subscribe. It really it costs you nothing over on YouTube or on your podcast catcher. And it really does help us out a whole bunch.

00:03:17:01 - 00:03:35:23
Nick Clason | Hybrid Ministry
Moving on. The second style of post I recommend that you do is do something fun. You know, I think a lot of times in youth ministry we feel like we have to be serious all the time, especially when it comes to what's going on on social media. But the fact of the matter is that think about your personal social media habits, whatever platform it is for you.

00:03:35:23 - 00:03:56:29
Nick Clason | Hybrid Ministry
Maybe it's Instagram, maybe it's TikTok, maybe it's YouTube, maybe it's even something like Reddit or Facebook. You know, I feel a lot of youth pastors on Facebook. Why do you get on social media? Maybe you always get on to, like, do your devotions in a low key sort of sense of the way, hoping that your church that you follow is going to post scripture and, and some sort of reels like that.

00:03:57:01 - 00:04:15:12
Nick Clason | Hybrid Ministry
Or if you're like me, you get on to laugh, to be entertained. Maybe I'm a huge basketball fan. I get on to, watch basketball content. And sometimes, sometimes I'm just going to be very honest with you. Sometimes I even I even get in arguments about my favorite team. So, that's a confession I'm willing to make, but post something fun.

00:04:15:12 - 00:04:48:08
Nick Clason | Hybrid Ministry
And in this downloaded pack, I include some done for you fun content, emoji guesses, or transition hook style videos. Things to have fun with your students. And then Friday, go ahead and post some sort of carousel post. Post a Bible verse or post, something spiritual like what to do if you're facing anxiety. You know, I, I posted that, recently, actually, this link right up here at the top of the screen is, from a video what I posted using my weekly summer content pack and the carousel post performed incredibly well.

00:04:48:08 - 00:05:02:24
Nick Clason | Hybrid Ministry
Go back and listen to that one. You'll see the ways that people were responding to it and says what to do when I'm facing anxiety, what to do when I'm struggling with anger, what to do when I'm struggling with lust, and we feel some of those in there completely done for you. Grab them, download them, post them to your feed and use them.

00:05:02:24 - 00:05:38:26
Nick Clason | Hybrid Ministry
And they're there for you and they're there for the taking. But I also recommend, in addition to some of these things that I've given to you, I've included some of my bonus content. And every week we get together with some of our students and we do man on the street interview style videos, or we do, tier rankings, or we do a guessing game called seven questions like, and we'll get students together on camera, either me versus them, them versus a staff person or them versus each other with podcast microphones or just a little like Bluetooth connected to your phone's sort of microphone, and which interview them we like, have fun, chatting it

00:05:38:26 - 00:05:57:20
Nick Clason | Hybrid Ministry
up with students, hearing their opinion, and then also like kind of messing around with them on on the edit, which is another really kind of like fun way to create content not only for your students, but also with your students and all of that, all of that. The good news is included in my summer seasonal social media pack.

00:05:57:20 - 00:06:20:13
Nick Clason | Hybrid Ministry
That's it. That's my one week. You take that, you repeat, you rinse, you repeat. You do it again, copy it, steal it, and implement it in your ministry. But hold on a second. I got an amazing deal for you on the other side. Check it out. So there's a lot going on this summer, I get it. And you want to stay active even when you're doing slip and slide kickball.

00:06:20:16 - 00:06:42:02
Nick Clason | Hybrid Ministry
This isn't a metaphor. I really own this, and someone's probably definitely gotten hurt on it before. So here's the deal I don't spend six hours a day. I don't spend six hours a week on all of this. I've put all of this together. So all you need to do is hit the link in the description and go download the Summer Seasonal Social Media pack.

00:06:42:02 - 00:07:01:04
Nick Clason | Hybrid Ministry
It has my weekly proposed schedule for you for the summer. It also has some pre-made templates, things like man on the street, questions, graphics. All you got to do is overlay that in an editor and you can do it directly on your phone, or even in something a little bit more upgraded, like an Adobe Premiere Pro or a DaVinci resolve.

00:07:01:09 - 00:07:21:00
Nick Clason | Hybrid Ministry
And then half of the post that you're going to get are completely done for you. Plug and play and you're off to the races. The other 50% is custom, because I don't think that a fully downloadable, where it removes your face and removes your voice and it removes your personality. I don't think that's a good strategy for social media in 2025.

00:07:21:07 - 00:07:40:02
Nick Clason | Hybrid Ministry
And so the good news about my pack is that I still allow you to be the voice, to be the face, to create content with and for your students. And you and your students are featured on your social platforms. But I've done all the heavy lifting on their scripts and graphics and templates and, telling you exactly what to do.

00:07:40:02 - 00:08:04:10
Nick Clason | Hybrid Ministry
All you gotta do is follow my instructions, put a cell phone camera and you are off to the races. The result? Consistency, engagement, and not fumbling the bag on your social media feeds this summer. Listen, I got you a link down in the description. Thank you guys so much for being here on the Hybrid Ministry Show as we attempt to make digital discipleship easy and possible and accessible.

00:08:04:10 - 00:08:08:15
Nick Clason | Hybrid Ministry
Until next time. And as always, my friends, don't forget to stay hybrid.

Episode 154: Summer Social Media Mistakes (And How I’m Avoiding Them)

Nick Clason — Thu, 19 Jun 2025 05:00:00 -0500

Here’s what usually tanks your social media engagement every summer—and what I’m doing instead. Because posting a blurry pic of your youth group playing dodgeball again is not a strategy.
I’ve made all the summer mistakes—so you don’t have to!

*🦸 HYBRID HEROS GET IT FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/154

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

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🕰️TIMECODES
00:00 What is your Social Media Strategy?
00:25 Mistake #1
02:49 Mistake #2
04:18 Mistake #3
05:30 Mistake #4
06:32 The Summer Social Media Pack

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TRANSCRIPT
00:00:00:09 - 00:00:22:25
Nick Clason | Hybrid Ministry
Here's what's probably tanking your engagement on social media this summer, and here's what I'm doing to try and combat that, because posting a blurry dodgeball pic is not really a strategy on social media. In this video, we're going to look at some common social mistakes at youth pastors just like you and just like me tend to make as well as I offer a solution for each and every one of those mistakes.

00:00:22:26 - 00:00:48:21
Nick Clason | Hybrid Ministry
Welcome, my friends, to the Hybrid Ministry Show. Well, hey everyone, welcome to the Hybrid Ministry Show. I've been in youth ministry for 15 years, and I have made all of these mistakes. And I want to help you avoid stepping in those pitfalls. So let's hop in to these common social media mistakes. And mistake number one that most youth pastors make in the summer is they go radio silent.

00:00:48:24 - 00:01:12:07
Nick Clason | Hybrid Ministry
No, the video is not. Pause. I'm just showing you what your social feed might look like, because I know if you're anything like me, you get busy, you got VBS, you got camp, you got missions trips, you got events. One summer I did a kickball event, and I sprained my ankle in front of all of the kids, and I had to literally crawl my way back to the pavilion because I was so hurt.

00:01:12:07 - 00:01:29:08
Nick Clason | Hybrid Ministry
But I was out doing ministry, and I thought to myself, I can't do social media like I'm these are the important things. This is social and this is this is real ministry, social media that can go on the back burner and you need to show up on social media. And here's why. Because our students are showing up on social media.

00:01:29:08 - 00:01:55:25
Nick Clason | Hybrid Ministry
And so we two in an effort to try and be where they are, we want to show up where they are. And guess what? You don't have to just pull away in your office and create a bunch of content quietly void of interaction with students. No, you can actually create content with students. And if you grab my summer social media pack, it's actually designed to be three posts per week, some of which are just plug and play like you're at the park playing kickball.

00:01:55:25 - 00:02:12:04
Nick Clason | Hybrid Ministry
You're like, oh, I need to post something. Boom. You drop it when the kids get home, they see it. But there's also content that you can create and film with your students, and not just for your students, but since it's with your students, it also ends up being for your students. So mistake number one is go radio silent.

00:02:12:10 - 00:02:46:06
Nick Clason | Hybrid Ministry
The fixes. In my social media pack, I've baked in three posts per week at a minimum. And then if you are downloading anything else, say like you're a dying member and they give you the social pack monthly. You can filter those things in every other week, and you can actually show up every single day, not only with some custom, content, which is what I offer for you, where you or your students are the actual voices and faces on your social media, but you also then have some of this other kind of like done for you content, which will just still kind of give proof of life to everybody else on your social feed.

00:02:46:14 - 00:03:10:16
Nick Clason | Hybrid Ministry
Let's hop in here to mistake number two. So mistake number two is using static done for you posts. Now listen, I get it. I just actually said to do that. But I say do that in compliment to what I'm offering. But actually my my package here allows you to, to use like half done for you. You need these where you don't have to think about it.

00:03:10:22 - 00:03:37:05
Nick Clason | Hybrid Ministry
You forgot. Oh no I'm supposed to post. You pull it open, you post it, maybe you're on the toilet and you get it done. Okay. But other times I actually give you and carve out for you an opportunity to engage with your students, your leaders, for you and your students and your leaders to be the heroes on your social media packs and so like it allows you to to lean into those inside jokes and, and the the culture that exists within your student ministry.

00:03:37:07 - 00:03:56:00
Nick Clason | Hybrid Ministry
And I do it all for you. I tell you exactly how to do it. I tell you exactly what to do. So link down below. Go grab it. Go check it out so that you don't just become a random, generic boring like no context for your ministry social media feed, but you actually become one that is, relevant.

00:03:56:00 - 00:04:18:17
Nick Clason | Hybrid Ministry
And it's popping and it's it's leaning into what's popular on social media now, which is short form, vertical based video. I'm gonna help you, film some stuff. Reels, TikToks, YouTube shorts, whatever works in your context. But you can use it in your context. You can use what I've created, but then you and your student ministry can actually be the heroes in these, on your feed.

00:04:18:22 - 00:04:37:07
Nick Clason | Hybrid Ministry
Which leads me to mistake number three. Not thinking ahead like, you know, you got camp, you know, you got VBS, you know, you got that mission trip. What are you going to post? You don't have a plan? Then that's what causes you to do. Mistake number one, which is go radio silent or you just part of my French fart.

00:04:37:07 - 00:05:01:12
Nick Clason | Hybrid Ministry
Something out. That's no good, because you're like, I ran out of time. I just got to do something. My pack will help you think ahead. I literally scripted it out. June and then July and then August. Away is mid-June already. No problem. Bump it down. July, August, September. Some of them, like emoji phrases like those are summer guess, themed.

00:05:01:12 - 00:05:20:08
Nick Clason | Hybrid Ministry
But like a lot of the other stuff, like it does not tied directly to a season. Grab it and then hey, guess what? Best news of all coming in the fall. I'm going to be offering a fall social media pack. The same archetypes, the same concepts, but fall themed and fall, base and fall topics for you to lean in.

00:05:20:08 - 00:05:41:03
Nick Clason | Hybrid Ministry
I will help you plan ahead on social media so that you can spend time on the parts of ministry that mean and matter the most to you and your group. Which leads me to my fourth and final mistake that youth pastors tend to make and is forgetting the hybrid strategy we think it's all about in person, and we're all we're fully present.

00:05:41:03 - 00:06:00:10
Nick Clason | Hybrid Ministry
And by the way, you should be fully present. You definitely don't want to get fired, but you also want to show up digitally. You want to show where students are spending most of their time. You know, Pew Research did a study that said 90% of teenagers spend time, meaningful time on YouTube. Why are we not there? Why are we not there?

00:06:00:10 - 00:06:27:02
Nick Clason | Hybrid Ministry
Showing up as youth pastors, as student ministries, answering some of life's hard questions, and I will show you how to do all of that, not only in the summer pack, but hey, guess what? Maybe you don't want to spend any money. Grab my hybrid strategy. God, it is completely free. And it's also linked down below for your convenience, all you gotta do is pop in your name and your email and, hey, maybe, you know, if you want to give some sort of payment to this podcast, a subscribe would be fantastic.

00:06:27:02 - 00:06:44:18
Nick Clason | Hybrid Ministry
It literally costs you nothing, but it does actually help us out quite a bit. Listen, I know this all feels like a big sales pitch, but the fact of the matter is that the key to social media is consistency. And that's what my pack is going to help you do. Maybe by the end of it you don't need me to be consistent on social media.

00:06:44:18 - 00:07:02:22
Nick Clason | Hybrid Ministry
That's great. That's the goal. I want you to graduate from this. Maybe you're the type of person that's never going to really lean in hard on social media. That's fine too. Keep coming back. These packs are going to continue to recycle with new content every single season, which is going to be three months worth for you to be able to take and make your own.

00:07:02:22 - 00:07:23:02
Nick Clason | Hybrid Ministry
And I want you to win because I want you to take these packs and make your social media come to life with your smiling faces and your students. So like I said, link down below, grab it. And guess what? If you are, interested in this, the best deal, the best value. Honestly, take my money is to become a member.

00:07:23:06 - 00:07:43:24
Nick Clason | Hybrid Ministry
$4 per month. You get this pack at the, the Hybrid Heroes tier, completely included, as well as a weekly bonus podcast. You know, we just got back from summer camp. I've been talking to my students and talking to all my hybrid. Here's about everything we did at camp. All of the creative elements that we woven to what we're doing.

00:07:43:26 - 00:08:03:03
Nick Clason | Hybrid Ministry
And you get that completely for free drops every single Monday. What we're doing in our context, what we're doing in our ministry, a real youth pastor with real boots on the ground experience, helping you lean into the creativity and the hybrid ministry that students so crave. I want to help you, win on social media and win in creativity in your student ministry.

00:08:03:10 - 00:08:09:15
Nick Clason | Hybrid Ministry
Check out the pack or become a member so good that you're here. Don't forget, my friends, as always, to stay hybrid.