Hybrid Ministry - Episodes Tagged with “Summer Social Media”

Episode 155: The Secret Sauce to Consistent Summer Engagement

Nick Clason — Thu, 26 Jun 2025 05:00:00 -0500

Consistency is hard—unless you steal my system. In this episode, I break down my exact weekly summer content rhythm for youth ministry using the ☀️ Summer Seasonal Social Media Pack: 1 spiritual reel, 1 fun reel, 1 carousel, and some bonus hybrid magic. You’ll get the full template, schedule, and content—so you can stay consistent, connected, and (mostly) sane all summer long.

☀️ SUMMER SOCIAL MEDIA PACK
https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=productshare_creator&utm_content=join_link

*🦸 HYBRID HEROS GET IT FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/155

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

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🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

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🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

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🕰️TIMECODES
00:00 Dodgeball in a Cornfield & Summer Youth Ministry
00:55 My Secret Sauce Strategy
01:46 Monday’s Post
03:17 Wednesday’s Post
04:25 Friday’s Post
05:08 Bonus Ideas
06:11 Amazing Deal

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TRANSCRIPT
00:00:00:06 - 00:00:29:07
Nick Clason | Hybrid Ministry
Consistency is hard unless you have a system. So steal mine if I'm giving you permission. So can we just be honest? Like summer youth ministry is kind of like playing dodgeball in a cornfield. No walls, no rules. Just pure chaos. You're leaders gone. You're students at camp. You simply trying to keep your Instagram feed, not looking like a ghost town.

00:00:29:08 - 00:00:56:22
Nick Clason | Hybrid Ministry
Well, in this video, I'm going to share with you my weekly social media strategy and how I grew a YouTube channel, along with several other social accounts to over 900 subscribers, completely organically. And best yet, it's actually all available to you. Link in the description. For less than a cost of a weekly cup of Starbucks. Welcome, my friends, to the Hybrid Ministry show.

00:00:56:24 - 00:01:18:22
Nick Clason | Hybrid Ministry
Well hey everyone, welcome to the Hybrid Ministry show. If you and I haven't had a chance to meet you. My name is Nick Clayton and in the trenches youth pastor currently serving on assignment in the DFW Dallas Fort Worth area. And I've been passionate about this thing. Digital ministry. I'm trying to make it, possible, accessible and frankly, easy for all of us.

00:01:18:22 - 00:01:45:12
Nick Clason | Hybrid Ministry
And I have a full proof system that I actually I want to share with you. And like I said in the open, steal it, man, it is yours. And so every single Monday, I post some sort of spiritual real. My goal, my goal is to post two pieces of content per day. However, what I recommend for most churches and most youth pastors who, maybe don't have as big of a team or as much experience with content is to post three reels per week.

00:01:45:12 - 00:02:04:25
Nick Clason | Hybrid Ministry
So if you are following my proposed and recommended secret sauce strategy, it would be posting some sort of spiritual reel per day. Now, if you prefilled your messages, or even if you like, capture your video live in the room somehow, then I recommend posting it into something like an opus clip. There's a link down below for you to check out.

00:02:04:25 - 00:02:28:28
Nick Clason | Hybrid Ministry
Opus clip where I'll take your message and I'll just chop it up for you using I super easy, super great. The other good thing is, if you do have some sort of like long form message version of your, of your message, if you're teaching in some way, shape or form, when you upload that to like YouTube shorts, you can link a featured video to the short and it can link out to your long form of that.

00:02:28:28 - 00:02:57:15
Nick Clason | Hybrid Ministry
And so that's what that's what we do. If you don't have either a, the capacity to sit down ahead of time film, that's what we do and that's what I recommend or B, capture it live in the room when you're teaching, then see if you download my social media pack. I actually have, but a bunch of different scripts to help you get through the summer of videos that you can just shoot on your phone selfie style and edit directly in something like a TikTok editor, an Instagram Reels editor, or even something like Cap Cut.

00:02:57:15 - 00:03:16:25
Nick Clason | Hybrid Ministry
And so that's what I would recommend you doing on Monday. And listen, if you're going to steal this, you're just going to grab my strategy. The number one way that you could give back to this channel is a very simple like or a subscribe. It really it costs you nothing over on YouTube or on your podcast catcher. And it really does help us out a whole bunch.

00:03:17:01 - 00:03:35:23
Nick Clason | Hybrid Ministry
Moving on. The second style of post I recommend that you do is do something fun. You know, I think a lot of times in youth ministry we feel like we have to be serious all the time, especially when it comes to what's going on on social media. But the fact of the matter is that think about your personal social media habits, whatever platform it is for you.

00:03:35:23 - 00:03:56:29
Nick Clason | Hybrid Ministry
Maybe it's Instagram, maybe it's TikTok, maybe it's YouTube, maybe it's even something like Reddit or Facebook. You know, I feel a lot of youth pastors on Facebook. Why do you get on social media? Maybe you always get on to, like, do your devotions in a low key sort of sense of the way, hoping that your church that you follow is going to post scripture and, and some sort of reels like that.

00:03:57:01 - 00:04:15:12
Nick Clason | Hybrid Ministry
Or if you're like me, you get on to laugh, to be entertained. Maybe I'm a huge basketball fan. I get on to, watch basketball content. And sometimes, sometimes I'm just going to be very honest with you. Sometimes I even I even get in arguments about my favorite team. So, that's a confession I'm willing to make, but post something fun.

00:04:15:12 - 00:04:48:08
Nick Clason | Hybrid Ministry
And in this downloaded pack, I include some done for you fun content, emoji guesses, or transition hook style videos. Things to have fun with your students. And then Friday, go ahead and post some sort of carousel post. Post a Bible verse or post, something spiritual like what to do if you're facing anxiety. You know, I, I posted that, recently, actually, this link right up here at the top of the screen is, from a video what I posted using my weekly summer content pack and the carousel post performed incredibly well.

00:04:48:08 - 00:05:02:24
Nick Clason | Hybrid Ministry
Go back and listen to that one. You'll see the ways that people were responding to it and says what to do when I'm facing anxiety, what to do when I'm struggling with anger, what to do when I'm struggling with lust, and we feel some of those in there completely done for you. Grab them, download them, post them to your feed and use them.

00:05:02:24 - 00:05:38:26
Nick Clason | Hybrid Ministry
And they're there for you and they're there for the taking. But I also recommend, in addition to some of these things that I've given to you, I've included some of my bonus content. And every week we get together with some of our students and we do man on the street interview style videos, or we do, tier rankings, or we do a guessing game called seven questions like, and we'll get students together on camera, either me versus them, them versus a staff person or them versus each other with podcast microphones or just a little like Bluetooth connected to your phone's sort of microphone, and which interview them we like, have fun, chatting it

00:05:38:26 - 00:05:57:20
Nick Clason | Hybrid Ministry
up with students, hearing their opinion, and then also like kind of messing around with them on on the edit, which is another really kind of like fun way to create content not only for your students, but also with your students and all of that, all of that. The good news is included in my summer seasonal social media pack.

00:05:57:20 - 00:06:20:13
Nick Clason | Hybrid Ministry
That's it. That's my one week. You take that, you repeat, you rinse, you repeat. You do it again, copy it, steal it, and implement it in your ministry. But hold on a second. I got an amazing deal for you on the other side. Check it out. So there's a lot going on this summer, I get it. And you want to stay active even when you're doing slip and slide kickball.

00:06:20:16 - 00:06:42:02
Nick Clason | Hybrid Ministry
This isn't a metaphor. I really own this, and someone's probably definitely gotten hurt on it before. So here's the deal I don't spend six hours a day. I don't spend six hours a week on all of this. I've put all of this together. So all you need to do is hit the link in the description and go download the Summer Seasonal Social Media pack.

00:06:42:02 - 00:07:01:04
Nick Clason | Hybrid Ministry
It has my weekly proposed schedule for you for the summer. It also has some pre-made templates, things like man on the street, questions, graphics. All you got to do is overlay that in an editor and you can do it directly on your phone, or even in something a little bit more upgraded, like an Adobe Premiere Pro or a DaVinci resolve.

00:07:01:09 - 00:07:21:00
Nick Clason | Hybrid Ministry
And then half of the post that you're going to get are completely done for you. Plug and play and you're off to the races. The other 50% is custom, because I don't think that a fully downloadable, where it removes your face and removes your voice and it removes your personality. I don't think that's a good strategy for social media in 2025.

00:07:21:07 - 00:07:40:02
Nick Clason | Hybrid Ministry
And so the good news about my pack is that I still allow you to be the voice, to be the face, to create content with and for your students. And you and your students are featured on your social platforms. But I've done all the heavy lifting on their scripts and graphics and templates and, telling you exactly what to do.

00:07:40:02 - 00:08:04:10
Nick Clason | Hybrid Ministry
All you gotta do is follow my instructions, put a cell phone camera and you are off to the races. The result? Consistency, engagement, and not fumbling the bag on your social media feeds this summer. Listen, I got you a link down in the description. Thank you guys so much for being here on the Hybrid Ministry Show as we attempt to make digital discipleship easy and possible and accessible.

00:08:04:10 - 00:08:08:15
Nick Clason | Hybrid Ministry
Until next time. And as always, my friends, don't forget to stay hybrid.

Episode 153: What I Posted This Week Using My Summer Content Pack

Nick Clason — Thu, 12 Jun 2025 05:00:00 -0500

I didn’t make anything new this week. I literally just hit post. Let me show you exactly what I shared using my Summer Content Pack—and how it performed.
Plus two bonus pieces of content that were the true all-stars at the end of this video!

*🦸 HYBRID HEROS GET IT FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/153

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

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🕰️TIMECODES
00:00 I didn't make anything new this week!
00:29 Post #1
01:13 Post #2
02:18 Post #3
03:05 When a post doesn't perform…
04:34 Easy Summer Social Media Strategy
06:06 Post #4
07:16 Bonus Post: 7 Questions
07:55 Bonus Post #2: Drafts
08:37 The Power of Variety

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TRANSCRIPT
00:00:00:00 - 00:00:02:10
Nick Clason | Hybrid Ministry
I didn't make anything new this week.

00:00:02:10 - 00:00:06:29
Nick Clason | Hybrid Ministry
I downloaded, I posted, or I used the scripts included.

00:00:06:29 - 00:00:15:02
Nick Clason | Hybrid Ministry
I'm going to show you exactly what I use out of my summer social Media content pack, as well as let you know how it performed,

00:00:15:02 - 00:00:17:08
Nick Clason | Hybrid Ministry
plus two bonus

00:00:17:08 - 00:00:23:08
Nick Clason | Hybrid Ministry
pieces of content that are also included in the pack. And I'm gonna let you know how those perform as well.

00:00:23:08 - 00:00:28:17
Nick Clason | Hybrid Ministry
They were really the all stars of the week. Welcome, my friends, to the Hybrid Ministry show.

00:00:28:17 - 00:00:44:11
Nick Clason | Hybrid Ministry
All right, so first up, we have the what to do if archetype. This is included in the done for you section of the Summer social media pack. And this particular post if you're watching here on screen, which is why you should definitely be subscribe to our YouTube channel.

00:00:44:11 - 00:01:03:15
Nick Clason | Hybrid Ministry
So you can see some of this stuff is because, this one says what to do if you're feeling anxious. We had a lot of great engagement on this, including some shares. One of our leaders shared the whole carousel to her Instagram story. Why? Because it's relevant to what people are going through. And so here's what's so cool on Instagram, we had

00:01:03:15 - 00:01:08:13
Nick Clason | Hybrid Ministry
483 people view the post, 13 likes, five shares.

00:01:08:13 - 00:01:09:08
Nick Clason | Hybrid Ministry
And then over on

00:01:09:08 - 00:01:13:12
Nick Clason | Hybrid Ministry
TikTok we had 151 views with 12 likes.

00:01:13:12 - 00:01:29:12
Nick Clason | Hybrid Ministry
The second post type that you're going to see is the Devo style clip. Now this one is included in the custom for use section, where I've included scripts and graphics and templates, and depending on what that type of post is. But this particular one, I use one of the scripts that I've included.

00:01:29:14 - 00:01:52:13
Nick Clason | Hybrid Ministry
And so I shot this 1 in 1 take. You'll notice I'm going to cut off because I'm just getting ready to play pickup basketball on Tuesday morning of, before staff meeting this week. And so I just still had that outfit on. I grab my phone selfie style video, low pressure sitting in my office, and then I use this script, like I said, included in the social media pack, and I think it landed perfectly.

00:01:52:13 - 00:01:56:00
Nick Clason | Hybrid Ministry
But best of all, again, if you're watching here on YouTube, check this thing out.

00:01:56:00 - 00:02:06:24
Nick Clason | Hybrid Ministry
I edited this whole thing in the TikTok TikTok video. TikTok was that TikTok video editor at man, and it looks so professional.

00:02:06:24 - 00:02:10:21
Nick Clason | Hybrid Ministry
And here's how it performed on Instagram. We got 179 views, ten likes,

00:02:10:21 - 00:02:18:17
Nick Clason | Hybrid Ministry
YouTube, 895 views, four likes and then TikTok 535 views and 55 likes.

00:02:18:17 - 00:02:40:21
Nick Clason | Hybrid Ministry
Post three is another one of the custom for you. This is the transition hook style video, so this one is a vertical piece of content where I include the start of the video and then here at the very end, it cuts to one of our, students in our ministry that's actually, acting out the rest of it, where he then stands up and he talks to people about God.

00:02:40:27 - 00:02:52:07
Nick Clason | Hybrid Ministry
And, sometimes we invite people to church. Sometimes we invite people to events to Sunday morning to Wednesday night, or we just simply talk about the importance of leaning in to God and trusting him. But what I want you to see here is look at this on

00:02:52:07 - 00:02:55:01
Nick Clason | Hybrid Ministry
Instagram. 427 views, 16 likes

00:02:55:01 - 00:02:59:13
Nick Clason | Hybrid Ministry
YouTube 1686 views 16 likes. Check this one out

00:02:59:13 - 00:03:03:13
Nick Clason | Hybrid Ministry
TikTok only 50 views zero likes.

00:03:03:13 - 00:03:03:23
Nick Clason | Hybrid Ministry
Now I want to

00:03:03:23 - 00:03:20:13
Nick Clason | Hybrid Ministry
stop here and talk for a second. What do you do when you experience a post like this? My guess is, you've done something like this before. You've tried something before, you've tried your hand at social media, and you've gotten a post like this one, right? Here's the thing. Just like basketball, many of you know I'm a huge basketball fan.

00:03:20:13 - 00:03:41:26
Nick Clason | Hybrid Ministry
Just like basketball, you have to trust the process. Sometimes you guard your kids to the best of your ability. And here is where we do turn around. Three pointer at the end of the shot clock and it goes in. But all you can do is control what you can control, get in position, practice and use and do the fundamentals and just continue to execute.

00:03:41:29 - 00:04:00:29
Nick Clason | Hybrid Ministry
Sometimes it goes well for you and other times not so well. But the fact of the matter is you just got to keep showing up. And that's really the game with social media. And that's what makes it so hard. I think a lot of times for youth pastors is to continue to show up when you experience less than, you know, less than encouraging results.

00:04:00:29 - 00:04:19:16
Nick Clason | Hybrid Ministry
Kind of like this one, right? And you'll notice this is a clunker, but it's a clunker on TikTok. And that's why I recommend diversifying the platforms that you use. I have analytics from YouTube. I have analytics from Instagram, and I like how both of those performed, even though on TikTok it didn't quite perform how I want it to.

00:04:19:16 - 00:04:33:28
Nick Clason | Hybrid Ministry
But that's okay because I still got over 2000 views, or at least close to it. I'm doing math in my head on the fly. Never a good recipe, but, I and I got over 2000 views, across two other platforms, even though I only got 50 on one.

00:04:33:28 - 00:05:11:18
Nick Clason | Hybrid Ministry
Hey, youth pastors, church communications people, would you like to have your social media dialed in for the next 90 days, especially with summer on the horizon? Listen, that's exactly what you're going to get with the summer and seasonal social media packets. A new product that I'm rolling out exclusively on my Patreon is three months of custom strategic content for less than $20, and this is built specifically for busy youth pastors like you who want to stay active on TikTok and Instagram Reels and YouTube without spending ten plus hours a month figuring out what to post.

00:05:11:19 - 00:05:32:21
Nick Clason | Hybrid Ministry
So here's what you're going to get. You're going to get 50% of the content completely done. It's turnkey. Plug and play, post it and go. The other 50% is custom content for you to still shoot. However, I'm going to provide scripts and templates and frameworks so that your face, your students and your volunteers are who are seen on your social media feeds.

00:05:32:24 - 00:05:54:25
Nick Clason | Hybrid Ministry
This is not just pretty graphics. This is a full blown social media strategy for the next three months, designed by someone who knows both youth ministry and digital ministry. And so if you're tired of scrambling for the cost of less than a pizza and frankly, more nourishing than a pizza, grab the seasonal social media pack today. Oh, and I almost forgot.

00:05:55:02 - 00:05:57:05
Nick Clason | Hybrid Ministry
Patreon members get it for free.

00:05:57:20 - 00:06:11:15
Nick Clason | Hybrid Ministry
All right, post number four is the fourth and final one I'm going to share with you today. This one is again from the done for you section. And this woman is so plug and play. I've already created it for you, even though the thumbnail says I created none of these.

00:06:11:15 - 00:06:27:01
Nick Clason | Hybrid Ministry
I created all of these, but I created them for you to take and to do and to download. And I supply all of the different verse texts. And here's how it performed. Instagram 207 views eight likes YouTube 1198 views 62 likes

00:06:27:01 - 00:06:30:29
Nick Clason | Hybrid Ministry
one comment from Jenna Jack which says I memorized this passage.

00:06:30:29 - 00:06:36:12
Nick Clason | Hybrid Ministry
And then on TikTok 507 views 95 likes one comment to save

00:06:36:12 - 00:06:41:04
Nick Clason | Hybrid Ministry
the summer social media pack includes eight different types of videos.

00:06:41:10 - 00:07:00:24
Nick Clason | Hybrid Ministry
I've shared four of them with you. Two of the ones I share with you were from the done for you section, and two of the ones I share with you are from the custom for you section. The custom for you are making your social media about you, you, your leaders, your students like making you guys the real heroes on your social media.

00:07:00:24 - 00:07:07:04
Nick Clason | Hybrid Ministry
But to channel my inner Billy Mays here, I want to say, but wait, there's more.

00:07:07:04 - 00:07:25:03
Nick Clason | Hybrid Ministry
I also pulled out one of our seven questions archetypes, and that's included in the bonus section of the content with over 100 different topic type ideas. And on this particular seven questions, we took it to our studio in our church, and I sat down with two of our students, two of our high school girls, and they played seven questions.

00:07:25:03 - 00:07:45:24
Nick Clason | Hybrid Ministry
One of them was thinking of something in their head, and the category was beach item, and she was thinking of Beach Umbrella. And the other one had to guess. And for that one on Instagram, we had 431 views and 19 likes. On YouTube we had 227 views, eight likes, and on TikTok we had 963 views and 21 likes.

00:07:46:00 - 00:08:02:18
Nick Clason | Hybrid Ministry
We also then, with a couple of our high school boys, sat down and did a NBA dress section, which I do have words for these guys because nobody, nobody included the MVP of the NBA this year one Shay Gilgeous Alexander. Regardless of that, here's

00:08:02:18 - 00:08:08:27
Nick Clason | Hybrid Ministry
how their post performed on our social media on Instagram 500 views, 17 likes, two comments, seven shares

00:08:08:27 - 00:08:17:04
Nick Clason | Hybrid Ministry
YouTube 1244 views 13 likes TikTok 862 views 36 likes three

00:08:17:04 - 00:08:18:05
Nick Clason | Hybrid Ministry
comments and two saves.

00:08:18:05 - 00:08:27:19
Nick Clason | Hybrid Ministry
And listen, the comments are not always the nicest, especially when you do sports stuff. So just be on the lookout for that. Protect your students. Or, you know, I don't know, maybe don't.

00:08:27:19 - 00:08:39:29
Nick Clason | Hybrid Ministry
But here's what I notice, right? Variety works. You'll notice I share with you, two from our PAC, two from Denver. Done for you, two from custom, and then two of my bonus ideas.

00:08:40:01 - 00:09:05:12
Nick Clason | Hybrid Ministry
All very different varieties. Some spiritual, some not spiritual, some plug and play, some where you have to do a little bit of editing, but every style hits differently. Some are more reflective, some were more scroll stopping. But the big takeaway is that I didn't actually create any of these from scratch. And so like I said, every single one of these comes straight out of my summer content social media pack.

00:09:05:17 - 00:09:10:17
Nick Clason | Hybrid Ministry
You get it for just 1799 is linked down below in the description, which is

00:09:10:17 - 00:09:32:16
Nick Clason | Hybrid Ministry
three months worth of your social media strategy. And that's actually only $0.07 per post idea. It's insane value. You would not avoid buying something for $0.07 if it was going to really increase. And add so much value to your life. Just look at how performed on our social channels.

00:09:32:16 - 00:09:58:27
Nick Clason | Hybrid Ministry
These are real results from a real student ministry in Dallas, Texas area. They can be your results to. All you got to do is head over to the link and download those. You won't. You will not regret it. Listen, I want you to save actual time this summer for actual ministry. Let me do the work. Let me play on your social media calendar and hey, I'll see you next week with more info and deep dives like this.

00:09:58:27 - 00:10:02:03
Nick Clason | Hybrid Ministry
And don't forget, as always my friends, to stay hybrid.