Hybrid Ministry - Episodes Tagged with “Church Reels Strategy”

Episode 158: This Changes Everything - Train Up Teenagers!

Nick Clason — Thu, 17 Jul 2025 05:00:00 -0500

In this episode, Nick Clason of the Hybrid Ministry Show, unpacks the #1 thing he's done to make his church's social media strategy keep running amidst the busy seasons. Not to mention, his full-scale strategy that will not only give you the space to level students up into leadership, but provide you with the posting plan while they're learning.
Tune in!

☀️ SUMMER SOCIAL MEDIA PACK
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https://www.hybridministry.xyz/158

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🕰️TIMECODES
00:00 Develop Your Students
00:49 Why Have a Social Media Team?
04:58 Summer is the Perfect Window to Develop it
05:21 Your Full Social Media Strategy
06:48 A Content Strategy that Runs while you Train

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TRANSCRIPT
00:00:00:00 - 00:00:20:14
Nick Clason | Hybrid Ministry
You've got teens who love TikTok, who know Capp cut better than you and are making videos all summer long. What if this summer, rather than just discipling them, you actually turn them into influencers who are reaching their peers for Jesus through social media. Welcome, my friends, to the Hybrid Ministry show. Well hey everyone, welcome to the Hybrid Ministry Show.

00:00:20:14 - 00:00:41:12
Nick Clason | Hybrid Ministry
If you and I haven't had a chance to meet yet. My name is Nicholas and the host of this here Hybrid Ministry podcast. And in this episode, I want to talk about why you should, train teen editors to edit and to manage your social media content. Why? Summer is the perfect window to do that. Also, how do you stay active on social media while you're in the midst of building up a team?

00:00:41:12 - 00:01:01:02
Nick Clason | Hybrid Ministry
And finally, I have the ultimate and most perfect solution for you, so be sure to stick around to the very end of the video. But the reason why you should be leaning into teenagers on social media is because, according to Pew Research, a recent study showed that 90% of teens and an even earlier studies showed that 95% of them spent regular time on YouTube.

00:01:01:05 - 00:01:25:25
Nick Clason | Hybrid Ministry
Not to mention the fact that they use their mobile device, Gen Z, more than any other device combined. And I think the screen time is up to an average of seven plus hours per day, which is the equivalent of watching the entire Lord of the rings trilogy every single day. And so this is where teenagers are. And the fact is, you and I work as youth pastors in a day and age where we can reach teenagers through their screens and through their devices.

00:01:25:25 - 00:01:41:23
Nick Clason | Hybrid Ministry
And so you should train teenagers to do that because you might not be well versed in it. You might be not be very good at it. And see, probably most importantly, you have other things to do. You got sermons to write, you got leaders to develop, you got bosses to meet with. You got students to grab coffee with.

00:01:41:29 - 00:02:10:14
Nick Clason | Hybrid Ministry
You have a plenty of other things going on in the meantime, you still should be reaching teenagers and reaching students and being present on your church's social media platform. In addition to that, it helps give students development and leadership and ownership. You know, according to the study, Growing Young by fellow Youth Institute, they said that key chain leadership was a key for students who grew up in youth group, but also chose to stick around in youth group after they graduated from high school.

00:02:10:15 - 00:02:32:02
Nick Clason | Hybrid Ministry
So what what actual areas of leadership and ownership are you handing to your teenagers? And the fact is, this is school is gone. Students have more, windows of availability. You should be teaching and training your students this summer to take your social media platform so that once you hit the fall, you are off to the off to the races and you hit the ground running with students managing and editing it.

00:02:32:09 - 00:02:51:17
Nick Clason | Hybrid Ministry
In fact, last summer I remember I was sitting there, we had an intern on our staff, and then his younger brother was in sixth grade, maybe seventh grade. And they were just like sitting around. We were cleaning up after the night. And so his younger brother was still in the building with, you know, the rest of our team helping and just kind of hanging out, waiting for his brother to be ready to take him home.

00:02:51:24 - 00:03:07:21
Nick Clason | Hybrid Ministry
And I looked at him and I said, hey, you want to learn how to edit TikTok videos? And he's like, sure. I say, have you ever done it before? He's like, no. And I was like, all right, sweet. I said, come in tomorrow, see if your brother, your mom can take you. Have him text me and, we'll get you set up.

00:03:07:21 - 00:03:30:04
Nick Clason | Hybrid Ministry
We'll get you editing. And so he came in the next day. We haven't have the luxury of having a spare computer sitting around, and I showed him how to edit and actually teaser. If you go and grab my, summer social media pack, you'll see that two of the bonus pieces of content are things called drafts, where you go back and forth with a student or with another person, and a game called Seven Questions.

00:03:30:11 - 00:03:45:20
Nick Clason | Hybrid Ministry
And so I got him set up editing that game. Seven questions real easy. I used Adobe Premiere Pro. I taught him how to use it. That's what I use. I taught him how to how to use what I know how to use. And, he was slow at first. He had a lot of questions, but I kid you not, this is not an exaggeration.

00:03:45:23 - 00:04:07:17
Nick Clason | Hybrid Ministry
This last week we haven't been meeting on Wednesday nights. And, so fast forwarding the story after he got up and running, he pretty much comes in every single Wednesday and edits for me. He's home school. He comes in around 2 or 3:00. He brings his dinner and he edits until youth group gets started around six. So he sits there for 2 or 3 hours and, we, we repaid him with free summer camp this year.

00:04:07:19 - 00:04:27:23
Nick Clason | Hybrid Ministry
Or we'll let him get snacks at a liter workroom. And so we haven't been meeting on Wednesdays for the last several weeks. If you're a subscriber on my Hybrid Heroes Patreon membership to. You know that, we're back now, but, I called up his mom, and I said, hey, listen, like we haven't had a brand new edit for some of our social content in nearly five weeks, can you please send him?

00:04:27:29 - 00:04:47:13
Nick Clason | Hybrid Ministry
And the reason I tell you that is because I want to. I want you to notice and see how reliant I actually have become on student editors. Like I don't touch edits anymore. And so the downside is I've filled my time with other things. And so if I don't have a student comes in, come in and edit, we're in a little bit of a hole.

00:04:47:15 - 00:05:08:00
Nick Clason | Hybrid Ministry
However, he's been incredibly helpful with that. And so he's taking it taking it for us and kind of, you know, gone off to the races with that. And so student editors are amazing. And this summer, while they have more free time, if you choose to carve out a little bit of time, train up leaders, create a strategy for them, like help them understand and know what's next.

00:05:08:02 - 00:05:23:29
Nick Clason | Hybrid Ministry
You can hand it off to them full stop. I genuinely mean it because I've seen it happen in my own context. But now you might be thinking like, what is a good strategy? Like, what should we be doing? I'm glad you asked. Actually, link down below is my free hybrid strategy guide. It will tell you exactly what we do.

00:05:24:01 - 00:05:46:23
Nick Clason | Hybrid Ministry
But if you buy my seasonal summer social media pack for only 1799, it's the cost of less than $0.07 per post idea. It will cover three months worth of posting or better yet, become a Patreon member. Get my weekly bonus podcast where I recap everything we've done and you get that resource for free. It will actually give you a three post per week strategy, and there's two sections of it.

00:05:46:28 - 00:06:02:05
Nick Clason | Hybrid Ministry
The first section of it is done for you, which means you don't have to think about it. The graphics work no matter what context you're in. You download and you upload and you're off to the races. You're done. The custom for you does require a little bit more work. And that right there is something that you could genuinely hand off to a teenager.

00:06:02:12 - 00:06:22:29
Nick Clason | Hybrid Ministry
There's devotional content. There's Bible trivia content. There's men on the street, content you can let your teenagers do all of those things, and they can own that, and you can just cut them loose to run wild with it. Maybe my custom for you ideas give them a springboard, but then they have better ideas. They should. I'm 35 years old.

00:06:22:29 - 00:06:41:29
Nick Clason | Hybrid Ministry
I have gray in my beard. There's no way that a teenager in Gen Alpha Gen Z doesn't have better ideas than I do. But my strategy will help give you, like, the track that you want your teenagers to stay on, and then this pack will help you hand off to teenagers to actually take it. And actually run with it.

00:06:41:29 - 00:07:03:18
Nick Clason | Hybrid Ministry
And for less than $20, you can have three months worth of content. It is so worth it. And that strategy will run not only in the background as you are getting your teenagers up to snuff, and as you're getting them trained and as you're getting them off to the races. But then additionally, it will give them something to continue to lean into and to own and to create that key chain style of leadership.

00:07:03:24 - 00:07:24:22
Nick Clason | Hybrid Ministry
You and I know this. The Apostle Paul says our job is to equip the saints for the works and for the acts of service. Your job is not to run a social media channel and to be a social media manager, but you have teenagers who are interested in it and would really be good at it. And so why don't you take the opportunity to level them up and to hand off a serving opportunity?

00:07:24:27 - 00:07:48:23
Nick Clason | Hybrid Ministry
The last thing I'll end with is this is our student social media team is our biggest and most energetic team serving team in our entire student ministry. Kids clamor to be on it. And so if you want to get kids involved in serving, because we know how important serving is not only for the retention long term and remaining involved in youth ministry, but also for their long term development of their faith.

00:07:48:29 - 00:08:09:19
Nick Clason | Hybrid Ministry
If you want to do that, you need to start having a social media strategy and one that you can hand off to students and teenagers, and this pack will help you do that. Well, hey my friend, so glad that you're here. Don't forget, and as always, link down in the description to everything that we talked about. Make sure that you subscribe so that you don't miss a single another episode the rest of the summer.

00:08:09:19 - 00:08:13:07
Nick Clason | Hybrid Ministry
But until next time. And as always, don't forget to stay hybrid.

Episode 157: What’s Better for Ministry? Done-for-You or Custom Social Media

Nick Clason — Thu, 10 Jul 2025 05:00:00 -0500

Nick Clason breaks down the battle between Done-for-You and custom church social media—and why your ministry might need both. Discover how a hybrid ministry strategy saves time and amplifies your church’s voice. This episode unpacks it all and points you to the ☀️SUMMER Social Pack—the perfect combo of polish and personalization.

*🦸 HYBRID HEROS GET THE PACK FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/157

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

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🕰️TIMECODES
00:00 Done vs Custom Social Media
00:19 The Tension Filled Debate
00:51 Custom - Pros & Cons
03:39 Done for You - Pros & Cons

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TRANSCRIPT
00;00;00;04 - 00;00;29;18
Nick Clason | Hybrid Ministry
Let's settle the debate that has been splitting up church staff rooms for years. No, I'm not talking about oat milk or regular milk in your lattes. I'm talking about done for you. Social media versus custom social media. Let's check it out. So let's break it down. DIY or custom social media is just simply better. Like, it's like eating organic.

00;00;29;18 - 00;00;55;08
Nick Clason | Hybrid Ministry
Like, you know, it's better. You know, it's good for you. You know, it's what you should do. However, as you also probably know, it takes so much longer. And that's what leads us to then pivot back into the done for you. Because it's simple. It's easy and it's done for you. So let's break these two things down. So what are the pros of doing a custom social media?

00;00;55;10 - 00;01;29;02
Nick Clason | Hybrid Ministry
One with your name, your face, your personality? Well, the first thing is obviously it's tailored for your people. It can be tailored for your people because you're their pastor. You know what they like. You know who they are. You know what they need, and so you can create that for them on your social media feed. The other thing, like we talked about in the episode linked right here, is that it showcases your voice through a series of what Hubspot's trends report is calling Micro Connections.

00;01;29;08 - 00;01;50;12
Nick Clason | Hybrid Ministry
Your voice becomes what people kind of gravity hate towards and are used to seeing on your social media. You want your voice and you want your face. And you got to think, if you're a pastor at a church, there's already an element to you, or there's already an element to your church where your people are familiar with your pastor's voice.

00;01;50;12 - 00;02;19;21
Nick Clason | Hybrid Ministry
And so why should your social media not continue to be an extension of that online? And then the last piece, of course, is that it has the opportunity to engage authentically. We're like a done for you or like a custom thing for you. Like doesn't quite have that as much as because it's just a bunch of rote, static graphics that were done and can be used on anyone's social feeds, across any church, in any part of the world, or any part of the country.

00;02;19;23 - 00;02;37;24
Nick Clason | Hybrid Ministry
And while the graphics look amazing and maybe even better than what you can pull together, it's not really you. And you don't have the opportunity to then reach through that and engage authentically with your people, which is one of the problems, in my opinion as well, of doing something that is like a done for you, which we'll get to in just a second.

00;02;37;26 - 00;03;02;17
Nick Clason | Hybrid Ministry
However, the cons of like a custom social media feeds is it takes hours. And secondly, it also requires skill like you need typically a staff person who knows what they're doing. In my experience, a lot of pastors, a lot of church, ministry people, they don't have that skill or they don't have it yet. And so they don't hop in to learn that skill and therefore they just shy away from it.

00;03;02;17 - 00;03;27;06
Nick Clason | Hybrid Ministry
Which I get, like, we don't like to kind of put ourselves out there into new and sort of like uncharted territory. There is another thing out there that, let's just be honest, like, people feel this pressure to try and compete with every other big church in the country. Like, you can't be elevation and that's okay, right? It's not necessarily a bad thing that your church isn't the biggest, greatest, sleekest, best looking church.

00;03;27;06 - 00;03;50;11
Nick Clason | Hybrid Ministry
Like it's okay that you're not. You can't be them. And, no one's expecting that of you. We just want you to be you. So let's move on then, and talk about the pros and the cons of done for you. Done for you is like ordering DoorDash, right? It's convenient, it's simple, it's easy. And best of all, there's no messy dishes to clean up.

00;03;50;11 - 00;04;09;10
Nick Clason | Hybrid Ministry
You get all of the goodness and none of the work that has to go with it. So let's talk about the pros of done for you. First of all, and probably most obvious is that it saves you time. Like, you know, you're busy and this gives you a solution to your busyness to still remain active on social media.

00;04;09;13 - 00;04;42;11
Nick Clason | Hybrid Ministry
Secondly, you you look your feed looks more polished, like you have professional designers and professional graphic artists doing these done for you. Social packs. And so therefore you can lean into their expertise and you can just post their things. And then lastly, it helps you stay consistent because if you take over a fully custom social media strategy, you know that like eventually the week of VBS is going to hit, which is what I'm right in the middle of right now and I'm exhausted.

00;04;42;15 - 00;05;01;07
Nick Clason | Hybrid Ministry
Or you got summer camp, or you got a missions trip, and social media falls back to the back burner because you weren't able to stay consistent while you were on social media. So those are some of the pros of having done for you. It saves you time, it looks polished and it helps you stay consistent. But the cons what are some of the cons.

00;05;01;07 - 00;05;22;04
Nick Clason | Hybrid Ministry
Well, it's going to feel cookie cutter right. Again, if they can do it for this church and your church, they can do it for a hundred other churches. The other thing is it definitely lacks your church's flavor like it's not your church on social media. It's some graphic designer in a lab who cooked it up hours away. And that's your on now on your church's social feed.

00;05;22;04 - 00;05;41;11
Nick Clason | Hybrid Ministry
Like that's not really who you are. You're just borrowing something that someone made somewhere else. And then the last part is like, you gotta be honest. Like you might still have to tweak it a little bit. Like there might still be some things that don't exactly fit your church or your church's culture. And so therefore when you post it, captions whatever.

00;05;41;11 - 00;06;01;23
Nick Clason | Hybrid Ministry
Like you have to tweak some of it because it might not fit your exact vibe. What they gave you. And so there's still a little bit of work to do. So let's what's better? Like let's land it once and for all. Let's settle the debate done for you versus custom. What if I told you that you didn't have to choose?

00;06;01;24 - 00;06;27;21
Nick Clason | Hybrid Ministry
Yeah that's right, because I actually made for churches and for youth pastors the summer seasonal social media pact for this exact reason. It helps you stay consistent. It creates a social media posting calendar. Half of the packs are done for you like they're ones that work. They're sleek, they're modern, they look the part and you can just download them and post them and go and not think anything of them.

00;06;27;21 - 00;06;47;23
Nick Clason | Hybrid Ministry
The other half of them are custom for you. So yes, a little bit more work, but I've tried to take the like all of the work that you're going to have to really do out of it. There are scripts. I just read the thing and do it direct into your camera. There are graphics just overlay the graphics. You look like a pro, but it's still you.

00;06;47;23 - 00;07;17;21
Nick Clason | Hybrid Ministry
It's still your church. It's still your people on your church, social media feed. All of those things are all in that, like, custom for you. And then I have a posting calendar so you can follow that in an effort to stay consistent. And so that if you do that, you won't fall off the wagon when it becomes a busy week, when it becomes VBS week, when you go off to summer camp, your social media will still have something regularly being posted to it three times per week, which is what what I recommend.

00;07;17;23 - 00;07;39;01
Nick Clason | Hybrid Ministry
And if you download this pack and post at that rhythm of three times per week, it will get you through the months of June, July and August. And I get it. You're watching this video, this podcast dropped in the middle of July. You can grab it now and cram all in, because coming up in just a couple of weeks is going to be our full social media pack.

00;07;39;01 - 00;08;01;19
Nick Clason | Hybrid Ministry
And if you didn't know this members to my Patreon who get a bonus weekly podcast already for $4 per month, they get this pack as a part of their membership tier. So join get the bonus podcast where we're talking all things hybrid ministry. We're talking all things creative youth ministry programing. You'll get that delivered to your podcast catcher every single Monday morning without fail.

00;08;01;21 - 00;08;23;06
Nick Clason | Hybrid Ministry
And every single time we drop a seasonal social media pack, it is yours for free and is yours for the taking. I would love to have you check those things out. They are made for you and this is just to hopefully help make your life easier. It really is an entire summer social media hybrid strategy locked and loaded.

00;08;23;06 - 00;08;47;25
Nick Clason | Hybrid Ministry
It's what I do in my church every single week, and I just want to help you win in your youth ministry. So skip the burn up. Skip the Canva at 9 p.m. on every single Sunday night, heading on into your week, and grab the best of both worlds with the summer seasonal social media pack. It is linked down below and let your summer get scroll worthy.

00;08;47;25 - 00;08;51;12
Nick Clason | Hybrid Ministry
And as always, don't forget my friends to stay hybrid.