What’s Better for Ministry? Done-for-You or Custom Social Media

Nick Clason breaks down the battle between Done-for-You and custom church social media—and why your ministry might need both. Discover how a hybrid ministry strategy saves time and amplifies your church’s voice. This episode unpacks it all and points you to the ☀️SUMMER Social Pack—the perfect combo of polish and personalization.

☀️ SUMMER SOCIAL MEDIA PACK
https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=productshare_creator&utm_content=join_link

*🦸 HYBRID HEROS GET THE PACK FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/157

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//VIDIQ
https://vidiq.com/hybrid

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 Done vs Custom Social Media
00:19 The Tension Filled Debate
00:51 Custom - Pros & Cons
03:39 Done for You - Pros & Cons

--------------
TRANSCRIPT
00;00;00;04 - 00;00;29;18
Nick Clason | Hybrid Ministry
Let's settle the debate that has been splitting up church staff rooms for years. No, I'm not talking about oat milk or regular milk in your lattes. I'm talking about done for you. Social media versus custom social media. Let's check it out. So let's break it down. DIY or custom social media is just simply better. Like, it's like eating organic.

00;00;29;18 - 00;00;55;08
Nick Clason | Hybrid Ministry
Like, you know, it's better. You know, it's good for you. You know, it's what you should do. However, as you also probably know, it takes so much longer. And that's what leads us to then pivot back into the done for you. Because it's simple. It's easy and it's done for you. So let's break these two things down. So what are the pros of doing a custom social media?

00;00;55;10 - 00;01;29;02
Nick Clason | Hybrid Ministry
One with your name, your face, your personality? Well, the first thing is obviously it's tailored for your people. It can be tailored for your people because you're their pastor. You know what they like. You know who they are. You know what they need, and so you can create that for them on your social media feed. The other thing, like we talked about in the episode linked right here, is that it showcases your voice through a series of what Hubspot's trends report is calling Micro Connections.

00;01;29;08 - 00;01;50;12
Nick Clason | Hybrid Ministry
Your voice becomes what people kind of gravity hate towards and are used to seeing on your social media. You want your voice and you want your face. And you got to think, if you're a pastor at a church, there's already an element to you, or there's already an element to your church where your people are familiar with your pastor's voice.

00;01;50;12 - 00;02;19;21
Nick Clason | Hybrid Ministry
And so why should your social media not continue to be an extension of that online? And then the last piece, of course, is that it has the opportunity to engage authentically. We're like a done for you or like a custom thing for you. Like doesn't quite have that as much as because it's just a bunch of rote, static graphics that were done and can be used on anyone's social feeds, across any church, in any part of the world, or any part of the country.

00;02;19;23 - 00;02;37;24
Nick Clason | Hybrid Ministry
And while the graphics look amazing and maybe even better than what you can pull together, it's not really you. And you don't have the opportunity to then reach through that and engage authentically with your people, which is one of the problems, in my opinion as well, of doing something that is like a done for you, which we'll get to in just a second.

00;02;37;26 - 00;03;02;17
Nick Clason | Hybrid Ministry
However, the cons of like a custom social media feeds is it takes hours. And secondly, it also requires skill like you need typically a staff person who knows what they're doing. In my experience, a lot of pastors, a lot of church, ministry people, they don't have that skill or they don't have it yet. And so they don't hop in to learn that skill and therefore they just shy away from it.

00;03;02;17 - 00;03;27;06
Nick Clason | Hybrid Ministry
Which I get, like, we don't like to kind of put ourselves out there into new and sort of like uncharted territory. There is another thing out there that, let's just be honest, like, people feel this pressure to try and compete with every other big church in the country. Like, you can't be elevation and that's okay, right? It's not necessarily a bad thing that your church isn't the biggest, greatest, sleekest, best looking church.

00;03;27;06 - 00;03;50;11
Nick Clason | Hybrid Ministry
Like it's okay that you're not. You can't be them. And, no one's expecting that of you. We just want you to be you. So let's move on then, and talk about the pros and the cons of done for you. Done for you is like ordering DoorDash, right? It's convenient, it's simple, it's easy. And best of all, there's no messy dishes to clean up.

00;03;50;11 - 00;04;09;10
Nick Clason | Hybrid Ministry
You get all of the goodness and none of the work that has to go with it. So let's talk about the pros of done for you. First of all, and probably most obvious is that it saves you time. Like, you know, you're busy and this gives you a solution to your busyness to still remain active on social media.

00;04;09;13 - 00;04;42;11
Nick Clason | Hybrid Ministry
Secondly, you you look your feed looks more polished, like you have professional designers and professional graphic artists doing these done for you. Social packs. And so therefore you can lean into their expertise and you can just post their things. And then lastly, it helps you stay consistent because if you take over a fully custom social media strategy, you know that like eventually the week of VBS is going to hit, which is what I'm right in the middle of right now and I'm exhausted.

00;04;42;15 - 00;05;01;07
Nick Clason | Hybrid Ministry
Or you got summer camp, or you got a missions trip, and social media falls back to the back burner because you weren't able to stay consistent while you were on social media. So those are some of the pros of having done for you. It saves you time, it looks polished and it helps you stay consistent. But the cons what are some of the cons.

00;05;01;07 - 00;05;22;04
Nick Clason | Hybrid Ministry
Well, it's going to feel cookie cutter right. Again, if they can do it for this church and your church, they can do it for a hundred other churches. The other thing is it definitely lacks your church's flavor like it's not your church on social media. It's some graphic designer in a lab who cooked it up hours away. And that's your on now on your church's social feed.

00;05;22;04 - 00;05;41;11
Nick Clason | Hybrid Ministry
Like that's not really who you are. You're just borrowing something that someone made somewhere else. And then the last part is like, you gotta be honest. Like you might still have to tweak it a little bit. Like there might still be some things that don't exactly fit your church or your church's culture. And so therefore when you post it, captions whatever.

00;05;41;11 - 00;06;01;23
Nick Clason | Hybrid Ministry
Like you have to tweak some of it because it might not fit your exact vibe. What they gave you. And so there's still a little bit of work to do. So let's what's better? Like let's land it once and for all. Let's settle the debate done for you versus custom. What if I told you that you didn't have to choose?

00;06;01;24 - 00;06;27;21
Nick Clason | Hybrid Ministry
Yeah that's right, because I actually made for churches and for youth pastors the summer seasonal social media pact for this exact reason. It helps you stay consistent. It creates a social media posting calendar. Half of the packs are done for you like they're ones that work. They're sleek, they're modern, they look the part and you can just download them and post them and go and not think anything of them.

00;06;27;21 - 00;06;47;23
Nick Clason | Hybrid Ministry
The other half of them are custom for you. So yes, a little bit more work, but I've tried to take the like all of the work that you're going to have to really do out of it. There are scripts. I just read the thing and do it direct into your camera. There are graphics just overlay the graphics. You look like a pro, but it's still you.

00;06;47;23 - 00;07;17;21
Nick Clason | Hybrid Ministry
It's still your church. It's still your people on your church, social media feed. All of those things are all in that, like, custom for you. And then I have a posting calendar so you can follow that in an effort to stay consistent. And so that if you do that, you won't fall off the wagon when it becomes a busy week, when it becomes VBS week, when you go off to summer camp, your social media will still have something regularly being posted to it three times per week, which is what what I recommend.

00;07;17;23 - 00;07;39;01
Nick Clason | Hybrid Ministry
And if you download this pack and post at that rhythm of three times per week, it will get you through the months of June, July and August. And I get it. You're watching this video, this podcast dropped in the middle of July. You can grab it now and cram all in, because coming up in just a couple of weeks is going to be our full social media pack.

00;07;39;01 - 00;08;01;19
Nick Clason | Hybrid Ministry
And if you didn't know this members to my Patreon who get a bonus weekly podcast already for $4 per month, they get this pack as a part of their membership tier. So join get the bonus podcast where we're talking all things hybrid ministry. We're talking all things creative youth ministry programing. You'll get that delivered to your podcast catcher every single Monday morning without fail.

00;08;01;21 - 00;08;23;06
Nick Clason | Hybrid Ministry
And every single time we drop a seasonal social media pack, it is yours for free and is yours for the taking. I would love to have you check those things out. They are made for you and this is just to hopefully help make your life easier. It really is an entire summer social media hybrid strategy locked and loaded.

00;08;23;06 - 00;08;47;25
Nick Clason | Hybrid Ministry
It's what I do in my church every single week, and I just want to help you win in your youth ministry. So skip the burn up. Skip the Canva at 9 p.m. on every single Sunday night, heading on into your week, and grab the best of both worlds with the summer seasonal social media pack. It is linked down below and let your summer get scroll worthy.

00;08;47;25 - 00;08;51;12
Nick Clason | Hybrid Ministry
And as always, don't forget my friends to stay hybrid.