Hybrid Ministry - Episodes Tagged with “Church Social Media Strategy”

Episode 192: Hybrid Ministry Masterclass- Tools, Systems, and Real Results for Youth Pastors

Nick Clason — Thu, 12 Mar 2026 05:00:00 -0500

This episode, quite literally, has it all!
Every strategy, every freebie, every way to implement hybrid into your ministry.

It's horrible for me, because I'm giving away anything and everything I've ever created!

MEGA EPISODE GUIDE - Product & Freebie Links
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SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/192

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YEAR-LONG SOCIAL PACK
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FREE EBOOK
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👉 STAY CONNECTED WITH NICK
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🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

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🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//VIDIQ
https://vidiq.com/hybrid

//BEST DYM RESOURCES
https://www.patreon.com/posts/9-amazing-dym-142425755

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

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🕰️TIMECODES
00:00 Act 1 - The Problem
02:40 Act 2 - The Analytics - How it REALLY works
07:44 Act 3 - The Hybrid Framework
16:48 Act 4 - The Execution Layer
17:13 Microphones & Cameras
23:35 Software Recommendations
26:39 Social Team Construction
28:11 Act 5 - The Vision Layer
30:36 Act 6 - I Can Help!

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TRANSCRIPT
00:00:00:00 - 00:00:13:13
Nick Clason | Hybrid Ministry
As a person on church ministry, you have a slew of responsibility. You need to be a shepherd. You need to be an administrator. You need to be an evangelist. You need to be a disciple maker. And sometimes you need

00:00:13:14 - 00:00:15:22
Nick Clason | Hybrid Ministry
to be a social media strategist.

00:00:15:25 - 00:00:16:07
Nick Clason | Hybrid Ministry
Listen,

00:00:16:10 - 00:00:17:05
Nick Clason | Hybrid Ministry
you know this.

00:00:17:07 - 00:00:20:05
Nick Clason | Hybrid Ministry
Not everyone can be good at everything.

00:00:20:05 - 00:00:21:04
Nick Clason | Hybrid Ministry
just recently,

00:00:21:04 - 00:00:22:13
Nick Clason | Hybrid Ministry
someone in the DYM

00:00:22:16 - 00:00:27:27
Nick Clason | Hybrid Ministry
Facebook group asked like social media gurus, where are you at? I want to start up ticking my engagement

00:00:27:27 - 00:00:30:00
Nick Clason | Hybrid Ministry
I probably see that question

00:00:30:03 - 00:00:31:00
Nick Clason | Hybrid Ministry
once a month

00:00:31:00 - 00:00:33:29
Nick Clason | Hybrid Ministry
just like you get curriculum to help you teach, just like you get

00:00:33:29 - 00:00:36:19
Nick Clason | Hybrid Ministry
calendar apps to help you stay organized, and you have

00:00:36:19 - 00:00:38:05
Nick Clason | Hybrid Ministry
books to help you learn.

00:00:38:05 - 00:00:43:05
Nick Clason | Hybrid Ministry
With so many different tools on the market, how do you know what you can actually trust? You know,

00:00:43:08 - 00:00:52:23
Nick Clason | Hybrid Ministry
I've been leading a youth ministry leader cohort, specifically down a deep dive topic of hybrid ministry, and at the beginning

00:00:52:29 - 00:01:04:23
Nick Clason | Hybrid Ministry
of the cohort, it's an eight week experience at the beginning. I have people map out the next month of social media content, and every week when we circle back, we evaluate how did the last week go?

00:01:05:00 - 00:01:11:23
Nick Clason | Hybrid Ministry
And without fail, they say I had my plans or the plans laid out, but I didn't do it because

00:01:11:25 - 00:01:27:10
Nick Clason | Hybrid Ministry
a meeting came up. Because this thing happened, because I got busy, because the weather canceled our services and I was focused and forced to do other things responsibility wise. You see, whatever the reason is why social media falls by the wayside,

00:01:27:11 - 00:01:28:08
Nick Clason | Hybrid Ministry
it's not a priority.

00:01:28:08 - 00:01:39:18
Nick Clason | Hybrid Ministry
Leadership doesn't see the value of it. You're not creative enough. You need something to help. You need a strategy. And that's what this episode is. This is the mega episode. I've done you a favor,

00:01:39:21 - 00:01:43:07
Nick Clason | Hybrid Ministry
in the next several sections of this video, I'm going to share with you

00:01:43:07 - 00:01:53:04
Nick Clason | Hybrid Ministry
the analytics behind my hybrid ministry strategy and my seasonal social Media pack, which is now available and active for the spring season over on Patreon.

00:01:53:04 - 00:01:56:13
Nick Clason | Hybrid Ministry
So make sure that you go take a look at that. If there's something that you're interested in.

00:01:56:13 - 00:02:07:18
Nick Clason | Hybrid Ministry
And then in act number three, we're going to share with you the hybrid ministry framework. And act number four, I'm going to share with you the execution layer. How do you actually pull this thing together?

00:02:07:18 - 00:02:22:11
Nick Clason | Hybrid Ministry
What gear what software do you need. Act number five is going to be the vision layer. Where can this go if you really choose to double down on it. And then act number six, I'm just going to share with you different ways that I can help along the way. And here's the good news. I've actually shared all of this before.

00:02:22:11 - 00:02:44:11
Nick Clason | Hybrid Ministry
If you're new here, or if you don't want to go through all the various episodes I have, this is almost going to be like a clip show. I have done the hard work of combing through nearly 200 hybrid Ministry episodes to share with you each of these different sections. So we're going to dive in. Let's look first here at the analytics and what's going on behind the scenes.

00:02:44:13 - 00:03:00:26
Nick Clason | Hybrid Ministry
You know, when I released my winter season on Social Media pack, I did a vlog style video where I was at a conference that my my church was hosting. I was hosting it. I was like a stage host for the week, and I wanted to prove that I could post my pack in less than 16 minutes of total time.

00:03:00:29 - 00:03:22:06
Nick Clason | Hybrid Ministry
Over the course of the week, though, in my pack, I propose you post three times a week. I posted eight times during that week. Every single piece of content that I include in my seasonal social media pack. Spoiler I didn't meet the challenge, but I did learn something valuable and it's that my pack can actually stand up to some of the stressors of everyday life.

00:03:22:08 - 00:03:38:28
Nick Clason | Hybrid Ministry
My pack was the schedule, and all I had to do was look at the schedule. It told me exactly what I was most post. I posted it and not less than 16 minutes, but however, I was able to do it in less than 20 minutes. And this right here is the analytic and the deep dive from that week of posting.

00:03:38:28 - 00:03:48:27
Nick Clason | Hybrid Ministry
Now I have all different seasons and I just released spring, which means now we're also able to offer a full year of custom and DIY seasonal social media.

00:03:48:29 - 00:03:59:02
Nick Clason | Hybrid Ministry
So if you want to look at the four season bundle pack for the entire year of social media, go check it out. But what I'm trying to do in my pack is I'm trying to make you and your church the hero.

00:03:59:02 - 00:04:19:20
Nick Clason | Hybrid Ministry
Not just a bunch of standard graphics that every church, any church can post, but graphics that. Yeah, we'll have some of that, but also videos with you and your people, and I'll train you and give you scripts and, and give you video and graphic overlays that you can put on top of videos that you record. Because 90% of the internet's traffic is short form, vertical based video.

00:04:19:22 - 00:04:37:01
Nick Clason | Hybrid Ministry
And so I took that concept, the one that I sell to you and sell to all you pastors, church communications, people all around the world that I stand behind. And I put it to the test, and here were my results from the week. And and it's nothing crazy. We didn't go viral. We didn't get famous off of it.

00:04:37:01 - 00:04:54:27
Nick Clason | Hybrid Ministry
In some cases. We had some really low views. In other cases we had some really high views. So I want to share with you the highest view from the week. I want to share with you the lowest view from the week. I want to share with you a comment from a post that happened during that week, as well as the one the post that got the most amount of likes.

00:04:54:27 - 00:05:14:27
Nick Clason | Hybrid Ministry
And I'm going to do that across three different platforms of TikTok, Instagram and YouTube. So if you're watching here on YouTube right now, you'll see this graph up here on screen. But the video with the highest views on TikTok was only 235 on our verse Bible verse video 235 views on TikTok. Our lowest one was our transition style video.

00:05:14:27 - 00:05:34:18
Nick Clason | Hybrid Ministry
It only had 38 views over there on TikTok. A comment we got zero comments during the week on TikTok when I did this. And see, that's the that's the the truth. That's the hard and crass reality. Sometimes that's what happens. We also did get 37 likes on our first video. So that video did did do the best on TikTok.

00:05:34:19 - 00:05:54:26
Nick Clason | Hybrid Ministry
Now let's switch over to Instagram. I got 471 devotional views on our Devo video, the one that I, the script, I wrote the script, then I copied the script verbatim and I hadn't looked at it in like three months. So I was basically going in code, which is very similar to what you would also be doing if you were to grab my pack and implement it in your own context.

00:05:54:28 - 00:06:16:00
Nick Clason | Hybrid Ministry
We had, 243 views. I was the lowest on our verse post on Instagram. So interestingly, it was our lowest on Instagram was higher than our highest on TikTok. Comments on the Devo we had two different people that left a comment on our on my devotional thing, and I asked for some sort of, hey, leave a leave this emoji in the comments if you need this.

00:06:16:00 - 00:06:35:05
Nick Clason | Hybrid Ministry
And two people did that and then the highest likes was 17 on that same devotional video. And then over on YouTube, check this one out. We had 1081 views on the transition video. We had a comment, I'm sorry, we had 23, our lowest on the verse post on YouTube and then, on the Bible trivia post on YouTube.

00:06:35:05 - 00:06:47:00
Nick Clason | Hybrid Ministry
Someone said, I didn't know that, that I didn't know the answer to that last one. Not a chance. That was fun though. Good job. And then we had 28 likes on said Bible trivia. And here's just a couple of things I find interesting.

00:06:47:03 - 00:06:59:29
Nick Clason | Hybrid Ministry
The verse post did amazing on TikTok and it struggled on the other two, right? Each platform had a different, higher performer, the verse followed by the diva on Instagram, followed by the transition video on YouTube.

00:07:00:02 - 00:07:20:06
Nick Clason | Hybrid Ministry
Right. A couple of things. At one point I actually had to reedit and repost some of these because I had made mistakes. But somehow my posted man on the street video, I did it without even sound. The first time around, my Wi-Fi was lagging. It's slowed me down. And right when I was getting ready to hit record at one point, I had to run across the creek to grab my SD card.

00:07:20:06 - 00:07:40:14
Nick Clason | Hybrid Ministry
See, even I, the creator of the seasonal social media pack, I ran into the same potential obstacles that you might, and my summary and all that is that that week was far from perfect. But what I did do is I showed up regularly, and when I got busy and I didn't have what I needed to do, I could look back at my calendar and my seasonal social media pack told me exactly what I should do.

00:07:40:14 - 00:07:41:24
Nick Clason | Hybrid Ministry
And so that's the purpose

00:07:41:26 - 00:08:06:09
Nick Clason | Hybrid Ministry
of this thing. It is a seasonal social media pack that's more than just static graphics. That helps you develop a team, a volunteer social media, team students, whatever to hand something off to. And it's for the less than the cost of a couple cups of coffee for the month. So now let's move into act three, and this is where we're going to share some best of clips from the Hybrid Ministry show.

00:08:06:09 - 00:08:09:16
Nick Clason | Hybrid Ministry
I'm going to share with you the Hybrid Ministry Framework.

00:08:09:21 - 00:08:39:04
Nick Clason | Hybrid Ministry
There are kind of three core statistics. There's Gen Z, Gen Alpha. They use their mobile device more than they use any other device combined. Furthermore, 69% of students own a smartphone. But I get this the age of 12, 90%. According to Pew Research use YouTube. But there's a verse in Jeremiah chapter 29 Nov nine 2911. But right before that verse, Jeremiah is having a conversation with God.

00:08:39:04 - 00:09:08:22
Nick Clason | Hybrid Ministry
And here's what God says to Jeremiah. He says you should build homes, planned to stay, plant gardens, eat the foods that they produce, marry and have children, then find spouses for them so that you may have many grandchildren. Multiply. Do not dwindle away, but you gotta understand the context here, which we don't do for Jeremiah 2011 very often, is that the Israelites are stuck as captives in Babylon, and what God is telling Jeremiah to do is he's saying, stop complaining.

00:09:08:22 - 00:09:35:13
Nick Clason | Hybrid Ministry
Stop trying to find a way out. Stop trying to leave. Instead, invest in where you live and digital ministry is not going anywhere. You may not like it. You may not even think it's the most effective. But the majority of millennials, Gen Z, and we can assume Generation Alpha, say that a digital version of church is valuable to them and one that they would lean into, and it doesn't mean that their in-person attendance is going to go away.

00:09:35:13 - 00:09:54:00
Nick Clason | Hybrid Ministry
That's a lot of the fears of us in church leadership is that if we offer a digital component, I'm just going to choose that instead of, coming to church in person, but far from it. We're also seeing in this generation, more than even older generations, that community is so much more important to them. So they don't want to forsake the in-person moments.

00:09:54:00 - 00:10:20:07
Nick Clason | Hybrid Ministry
And so when we take the in-person moments and the best that it has to offer, when we take the digital things and the best it has to offer, and we find that sweet spot right in the middle, we find what I call hybrid ministry. A great example of it is honestly, Home Depot. And think about it like you throw on your new balances and you throw on your cargo shorts on on a Saturday morning, you got a project, and then you go on Home Depot and you don't really have like a agenda, right?

00:10:20:07 - 00:10:40:00
Nick Clason | Hybrid Ministry
You're just walking around and you're just kind of like you're taking in the smell of lumber and you're just you're just kind of exploring what the hallways and the aisles of Home Depot have to offer. Other times. And then, like, you don't have time, right? You go online, you make an order so that it's delivered to your doorstep because you don't have time to just live out your full dad mode experience.

00:10:40:07 - 00:11:11:24
Nick Clason | Hybrid Ministry
But my favorite honestly version to experience Home Depot is while I'm in the store on their app because their app. If you haven't seen it yet, their app shows you where every single thing in their entire store is located. And so that's what I think we should be doing as youth pastors. Finding a way to intersect where teenagers already admitted they're spending their time, not forsaking the good elements of gathering together and community and accountability and all those things, but also leaning into this hybrid sort of moment.

00:11:12:00 - 00:11:35:19
Nick Clason | Hybrid Ministry
And so what I want to do is I want to give you one of the easiest ways to kind of to kind of step foot into this hybrid space. And it's by up picking your social media engagement. Now, here's the thing. A lot of youth pastors, and if you've been following me along on this channel for a while, posts announcements on their feed, just assuming that social media is another announcement platform.

00:11:35:19 - 00:11:57:07
Nick Clason | Hybrid Ministry
But the reality is that that's not what social media is best made for it. But what it does mean, and what we should be doing, is that we should be intersecting and invading the lives of students on the places that they spend their time, including TikTok, Instagram and YouTube. Remember, 90% teenagers say that they use YouTube in the way that they're consuming it.

00:11:57:12 - 00:12:19:24
Nick Clason | Hybrid Ministry
for you and for me and for all of us. Like, my, like, general strategy is simply, walking down a funnel of posting short form content, silly content, as well as spiritual content, and hopefully gathering an audience with that and then pushing them to, like a long form version of some more serious content, which is what we do in our youth ministry.

00:12:19:24 - 00:12:48:13
Nick Clason | Hybrid Ministry
We pre film our messages and we adapt them and make them specific for YouTube. You know, we do that versus like a live stream type of thing. As Carrie New study said. This said the challenge is the future is to diversify what you offer online and distinguish it from what you offer in person. So not only is that going to create true options, new love continues on to say, but it will deepen engagement as your in-person and online ministries lean towards what each does best.

00:12:48:13 - 00:13:05:28
Nick Clason | Hybrid Ministry
And then, beyond. Just like your message content, beyond your weekly sermon, so to speak, that are also going to live online, whether that's live stream, which I would argue is not as good as a pre filmed version, but it's still better than than nothing. You can also lean into things like courses and those types of things.

00:13:06:01 - 00:13:19:18
Nick Clason | Hybrid Ministry
Exactly. Should you be posting? I'm glad you guys have three steps for everyone and their social media is is, three steps. Social media checklist. Step number one is make sure that your website is up to date.

00:13:19:18 - 00:13:51:27
Nick Clason | Hybrid Ministry
When you take away social as an avenue for announcements, or when you reduce your amount of stage announcements. There still has to be a full bodied, one stop, robust shop for your church people to fall to. And that also makes what I'm going to recommend here on social, which is the second step here. The second step is you kind of want to become enamored with short reels, TikTok style videos, because when your website is good, you don't have to worry about the information.

00:13:51:27 - 00:14:24:11
Nick Clason | Hybrid Ministry
So now you can leave that behind and you can now move ahead towards the era that social is really made for and meant for. And according to video, 90% of the internet's traffic is found on short form vertical based video because every other platform then was trying to catch up and keep up with this brand new one called TikTok shorts, reels, Facebook has them, Instagram has, YouTube has them and even other like places like, Twitter.

00:14:24:11 - 00:14:50:20
Nick Clason | Hybrid Ministry
If you're even on there, it'll it'll be on a video, you'll be watching it again. It'll auto scroll to the next one. First of all, it's video based and it's short and it's quippy and it's fun. But secondly, like I said earlier, it's the discovery era. If you jump on Reels on Instagram, if you jump on your TikTok for you page more than I think 90% of the I believe that's the stat of the videos that you're served are from people that you've never actually even met.

00:14:50:22 - 00:15:17:21
Nick Clason | Hybrid Ministry
And so that's good news for you and I. As churches and youth ministries, we can get on to other people's for you pages without buying their attention or without having them have to follow or subscribe or or know about our channel. The key is producing good content. And so step one website. Step two start focusing on good shorts, which is why I've created down below my hybrid strategy guide.

00:15:17:21 - 00:15:29:15
Nick Clason | Hybrid Ministry
It will not only lay out my plan and what I do in my student ministry, but it will also give you different ideas and types of content that you can use for your social media.

00:15:29:15 - 00:15:55:13
Nick Clason | Hybrid Ministry
Hey, real fast. Don't click away. Listen, a couple of months ago, I was running a conference at my church, and I decided that I wanted to see if, while I was in the throes of the busiest week on my calendar to date in the year of 2025, if my seasonal social media pack could have what it takes to actually carry me through and not make it more labor intensive for me to actually keep social media running, but to make it easier on me.

00:15:55:14 - 00:16:26:19
Nick Clason | Hybrid Ministry
And here, here's what I found out. Imagine it's six minutes per week. Have your entire social media strategy done for you. I mean, think about it like three months of youth ministry content for just $0.23 a minute. Some weeks it takes me seven, other weeks it takes me five. But the point is, and especially at the end of this, as I was sitting in my youth ministry leader cohort, everyone said time management and scheduling was the issue with staying consistent on social.

00:16:26:20 - 00:16:43:22
Nick Clason | Hybrid Ministry
So my recommendation would be take my pack, let it be the the basics of what you do. And if you do get busy, if something else comes up, you have something to fall back. And then when you do have the creative energy to create something more custom and more elaborate, scrap one of mine and put one of your own in there.

00:16:43:22 - 00:16:47:22
Nick Clason | Hybrid Ministry
But mine will at least keep you moving in the right direction.

00:16:47:27 - 00:17:12:16
Nick Clason | Hybrid Ministry
So that's the big picture. That's the strategy. That's the philosophy. Now let's move in here to act four. This is how to do it. It's going to be gear guides and microphone guides and links. And this is going to get a little bit a little bit down in the weeds if you already know those things, softwares and gear and phones and what you need, I'll encourage you to skip past that over to act number five, which is where hybrid ministry can actually take you in the vision layer.

00:17:12:19 - 00:17:45:10
Nick Clason | Hybrid Ministry
If you take my seasonal summer social media pack, which is less than $20, and you download it, you'll realize that as I'm hoping to help youth pastors create custom content that it's going to require at some points in time, a microphone. And what I want to do in this video is I want to show you all of the different array of options that you can use all the way from like budget microphones to the most expensive Cadillac style microphones to these mid tier podcast, but really cool and vibey looking microphones that your students are going to love.

00:17:45:16 - 00:18:08:27
Nick Clason | Hybrid Ministry
Because in this episode, we're going to answer the question which mics you use for the content that you're creating in your youth ministry? Welcome, my friends, to the Hybrid Ministry Show. What's up everybody? Welcome to the Hybrid Ministry show. You and I haven't had a chance to meet yet. My name is Nick Klassen, and we're gonna explore microphones and they're really important because actually, right now, this exact audio is coming.

00:18:08:27 - 00:18:37:10
Nick Clason | Hybrid Ministry
Me talking directly to my camera on the other side of the room. You can see that so far, of all the audios you heard is the worst style of audio. And we're going to go through budget options as well as all the way up to the most expensive style of options. And you'll notice if you follow my hybrid ministry social media recommendations, that it's going to require you filming some of your own custom content, and that's going to require you to want to have a microphone, because this audio right here is just not doing it.

00:18:37:16 - 00:19:06:10
Nick Clason | Hybrid Ministry
So first we're going to look at budget audio. This is my budget audio recommendation. It's one of these Bluetooth style microphones. They are really cheap. They clip on. They are wireless which is nice. And they plug directly in to your phone. You can get these for less than $10. And at a minimum, what this does is the requirement for decent microphone audio is you just want to isolate the audio source away from the video source.

00:19:06:10 - 00:19:33:24
Nick Clason | Hybrid Ministry
Now this one records directly into the actual video files. So you you like your video and your audio will be immediately linked up, which is good news. But I would say this one here, we're going to call this like the student ministry volunteer microphones. So this one right here is actually one of my newest recommendations. It's the Rode Wireless go to not because I've been against it, but because it's just brand new.

00:19:33:24 - 00:19:59:27
Nick Clason | Hybrid Ministry
I just got it and so right now I'm actually talking direct into my cell phone camera. And right now I'm talking direct into my Sony ZV one camera, which that, camera is actually also linked down below in the link included in the description. I will call this one like the church intern of microphones, but it's a church intern that actually reads commentaries.

00:20:00:00 - 00:20:24:12
Nick Clason | Hybrid Ministry
This pro level microphone is the Sennheiser lavalier system. It is the senior pastor of microphones. It's buttoned up, it's expensive, it's intimidating, and it's very, very serious about what the job needs to be. It is wireless. So you see, I have a pack that I have right here in my pocket. And this wire that's just like clipped on.

00:20:24:12 - 00:20:48:05
Nick Clason | Hybrid Ministry
Then here through my shirt. And then I have a receiver over there on my focus. Right. So this one does require an audio interface and it's not recording directly onto any of the video. So you need to record this separately. You can use something like GarageBand or we use like Adobe Audition. But then you have to link this audio up with the audio from the camera.

00:20:48:07 - 00:21:13:25
Nick Clason | Hybrid Ministry
This microphone right here is the Sennheiser M-k 600. I would call this one if the last one was the senior pastor of microphones. This one is the executive pastor of microphones. It you know, it knows where to aim. And it's going to hit every single time. But you also better know what you're doing. So the pros and cons of this are you do not need pro as you don't need a wireless interface.

00:21:13:25 - 00:21:35:18
Nick Clason | Hybrid Ministry
I am plugged directly into my Sony camera. A can of course, is you will probably need some sort of adapter as this goes through an audio like one eighth cable inch headphone jack. And so you're going to need some sort of adapter, probably a microphone to usb-C or to lightning to go directly into your phone. The other con, of course, is it's wired okay.

00:21:35:18 - 00:21:53:21
Nick Clason | Hybrid Ministry
And so like you're going to need, to have like an XLR cable. It's like what you would use for your worship, music or worship department. But you can see some of the pros of it. We'll use this a lot. We've used this almost exclusively, on our man on the Street videos. And so we've bought this, like, microphone flag with, like, our church branded logo in it.

00:21:53:22 - 00:22:14:26
Nick Clason | Hybrid Ministry
It's also battery powered with just double A batteries. And so that's easier than trying to remember to plug in something that's like, usb-C or like rechargeable in that way. And here we are back where we started. And these right here are the, podcast style microphones. There's once again, a link down below in the show notes. You can check these out.

00:22:14:29 - 00:22:39:02
Nick Clason | Hybrid Ministry
These microphones are kind of like the youth pastor of microphones. They are professional. They're paid. They're full time. Hopefully you're full time and they're cool looking or like try hard, cool looking. Maybe you're giving it too much. But the fact of the matter is, these much, much to the opposite of the shotgun microphones before I catch almost zero sound bleed.

00:22:39:02 - 00:22:58:11
Nick Clason | Hybrid Ministry
And so for most of our like, we do drafts and we do seven questions here in this room for most of these videos, these microphones do a fantastic job of picking up the audio of the students that are talking directly into it. Not to mention it cuts out some of the exterior wall noise that we were talking about in the last section and in the last clip.

00:22:58:17 - 00:23:17:14
Nick Clason | Hybrid Ministry
The cons of these, however, are they once again, they're XLR, so you are going to need like a music microphone. And oftentimes we use two of these. So you're going to need at least a two channel audio interface. We use the focus rate. Scarlett. I et you can check that out once again. Link down below for that in the show notes.

00:23:17:16 - 00:23:34:28
Nick Clason | Hybrid Ministry
The con of that of course, is that is going to be an upgraded and an additional cost. And so you'll just have to figure out between this one or the Bluetooth wireless or the Rode Go Wireless two, or the condenser microphone or the lavalier microphone. What microphone is best for you?

00:23:35:00 - 00:23:54:21
Nick Clason | Hybrid Ministry
All right. What about software? If everything that we're promoting you to do is short form, vertical based video, then, you know you're going to have to use and utilize some software. So this isn't a best of clip. This is actually brand new. And, as you're looking here on screen, you might be wondering where these came from.

00:23:54:21 - 00:24:28:21
Nick Clason | Hybrid Ministry
This is from my youth ministry leader cohort, that I'm leading deep dive. These are my, suggestions. So the top tier of suggestions are the Adobe Creative Suite, which includes Adobe Premiere Pro, Final Cut Pro, and DaVinci resolve. And those are listed in order of probably, power as well as price. I will put all three of these on the same plane, though, like, you can pretty much do everything in Final Cut or Da Vinci that you would also do in the Adobe Creative Cloud.

00:24:28:21 - 00:24:51:06
Nick Clason | Hybrid Ministry
And so depending on where you're at budget wise, these are the ones that I would recommend. If you have an appetite to learn something that's a little bit more professional and a little bit more powerful, but moving on to the next tier are three different options. I have cap cut, I have in-app editors, and then I have just, the run of the mill iMovie or Windows Movie Maker.

00:24:51:06 - 00:25:09:08
Nick Clason | Hybrid Ministry
So cap cut, of course, there's a web app and there's also an app for your phone. You can use either of them. And there is a pro version, so you can upgrade a little bit to pay if I'm doing something just quick and short. My favorite editor is either the Instagram Reels, but my real favorite editor is the TikTok editor and then TikTok.

00:25:09:15 - 00:25:28:29
Nick Clason | Hybrid Ministry
When you save it, it auto saves a copy of it to your camera roll unless you turn that off in the settings. And so if you're posting to, say, Instagram or YouTube, you go to TikTok first, you edit whatever you want to edit, put whatever captions on you want to put on, and then you post it. And then if you go to the other apps after that, it'll be sitting there in your camera roll.

00:25:29:01 - 00:25:47:20
Nick Clason | Hybrid Ministry
And then, iMovie or Windows Movie Maker is probably the bottom of the barrel, but it's also probably free for whatever machine you have, whether you're a mac or windows user. Let me also say another thing. If you have some sort of long form version of your clip, a live stream, or you sit down ahead of time, film, direct camera, opus clip.

00:25:47:20 - 00:26:10:20
Nick Clason | Hybrid Ministry
If you look here, you'll see on my feed all of these ones that are circle, this is my student ministries feed. All of these ones that are circled were all edited by opus clip. I post three of them per week. And so in the seasonal social media pack I recommend a devotional clip. But if you have some sort of long form version of your message that you can upload into a service like opus clip, and if you just scan this QR code that you see here on screen, you can go check out Opus Clip.

00:26:10:20 - 00:26:25:29
Nick Clason | Hybrid Ministry
It's free for a while, and then you have a certain number of credits, and when it runs out, then it's an upgrade for about 100 and something dollars per year. And, I've never run out of credits in opus clip and we even share it with another ministry in our church, and we still have enough credits for opus clip.

00:26:25:29 - 00:26:38:13
Nick Clason | Hybrid Ministry
So, that's something that really can help. If you have a long form version of something. If not, then I just recommend you doing a devotional, on your phone, editing it in something like Cap Cut or TikTok and then posting it everywhere.

00:26:38:16 - 00:26:56:20
Nick Clason | Hybrid Ministry
man, on the street transition style videos, drafts, seven questions. Any given night you come into our youth ministry, we're doing one of those four things. Let me just tell you, like once we started walking around with the camera, especially for like man on the street or like transition style videos, the kids came out of the woodwork in their interest level for it.

00:26:56:23 - 00:27:21:10
Nick Clason | Hybrid Ministry
We have seven, I want to say different like serving teams for students. We have welcome team. We have cafe, we have tech team. We have social team, we have photography. We have worship. Maybe that's it. Oh, no. And then we have our table leaders. That's probably like our highest, spiritual bar of of role. The team that people want to be on the most is the social team.

00:27:21:10 - 00:27:44:25
Nick Clason | Hybrid Ministry
And so we have, like, increased our engagement around student serving because the social team exists. But the real, in my opinion, this role right here, this next role, this is really like the role that has changed everything for me. It's the student editor. So I post ten pieces of content per week. And this is a genuine, real, true, authentic statement.

00:27:44:27 - 00:28:09:20
Nick Clason | Hybrid Ministry
I don't edit any of it. I'm going to include a checklist for you of roles, of things to do, of what to film all of that. That's over on my Patreon. Once again, that will come with a nominal fee because Patreon doesn't let me give it away for free. However, if you are a hybrid hero, you get that checklist that cost you $0 included in your $4 per month membership Hybrid Heroes tier.

00:28:09:22 - 00:28:30:23
Nick Clason | Hybrid Ministry
All right. Now we're going to jump into the vision layer. So you start kind of dialing in social media. Where can this go. Maybe it's pre-recording your messages and creating a library of content on YouTube. Maybe it's creating YouTube playlist courses, maybe it's a weekly podcast and you're using things like Spotify, Apple Podcasts or YouTube. What could this take you?

00:28:30:23 - 00:28:38:04
Nick Clason | Hybrid Ministry
What vision do you have for some of this? Let's dive in and check out some of this vision piece. Content.

00:28:38:07 - 00:29:14:02
Nick Clason | Hybrid Ministry
From the most conservative parents in your church who would never even imagine letting their kids enter the World Wide Web to all the way to the least restrictive parents who gave their kids a phone and let them have wild access to the internet. YouTube is a great strategy and a great platform for students and school ministry. But if you're anything like me and you work at a church, you look around your youth and you compare it to the auditorium or the main church home that the rest of us or the rest of your, you know, big church is using where your pastor's preaching on Sunday morning and you probably look and think, man, I don't

00:29:14:02 - 00:29:55:19
Nick Clason | Hybrid Ministry
have the gear to capture my services and post them on YouTube. And the answer to that is probably unequivocally, 100% accurate. You'll plan your curriculum and then you'll write out your teaching, and then you'll sit down and you'll deliver the message direct to camera, all because you told your time what was going to happen to it. And I'm not saying that you shouldn't counsel students and meet with the senior pastor and plan for your Wednesday night, but if pre filming your messages, if getting the message of Jesus and the message of hope out on the internet, on YouTube is important to you, then you need to determine when you're going to place that, that

00:29:55:19 - 00:30:20:13
Nick Clason | Hybrid Ministry
thing on your calendar to do. Does teaching is it required in mandated to be in person? So anything that you might be tempted to turn into a class or a meeting or a workshop or a meet up or an after church, like pizza with the pastor sort of thing. Any one of those that isn't like, relationally charged, I believe.

00:30:20:13 - 00:30:34:28
Nick Clason | Hybrid Ministry
And even if they are relationally church, we can pivot and reposition the way that we're doing it so that it can be included in a YouTube playlist. However, playlists are basically like free courses on YouTube's platform.

00:30:35:01 - 00:30:55:03
Nick Clason | Hybrid Ministry
Listen, are you overwhelmed yet? Because it can be overwhelming. It's deep. And just like you have to be, organizational person and administrator, an executive pastor, a shepherd. Now, you're also being asked to be a social media manager. And that's the thing. That's why I have four different tiers of ways that I can help you. Number one, just grab my free e-book.

00:30:55:05 - 00:31:21:16
Nick Clason | Hybrid Ministry
You can also check out the seasonal social media pack, for the the three months. Or you can do for the whole year or coaching where I help walk you through it and how to implement some of these things. Or you can just reach out to me directly for coaching and communications done for you. But without any further ado, let's check out the last little bit here of the final, what this could look like and where this could take you in your church and in your ministry.

00:31:21:19 - 00:31:40:28
Nick Clason | Hybrid Ministry
Can grab my free e-book, but if you get in there and you're like, I don't know what's best for us, and we'll let you know about some custom coaching that I have to offer. My custom coaching is four sessions long. $50 per session will be $200 out of your overall budget, which is absolutely pennies in the in the drop in the bucket in an overall church size budget.

00:31:41:00 - 00:32:02:05
Nick Clason | Hybrid Ministry
But if you know, even that is too much, reach out. We can make something work. But the reason that custom coaching is important is because every context is different. I can tell you what I'm doing here in DFW, Dallas-Fort worth area, to reach, in my context, Gen Z or young, you know, basically almost done with Gen Z to Gen Alpha.

00:32:02:07 - 00:32:29:01
Nick Clason | Hybrid Ministry
But and that might be helpful because if you're managing church social media for an overall church, like, well, we're doing is very going to be very cutting edge for, you know, like older Gen Z and even like millennials. But every church and every context and every geographical area is a little bit different. I was recently, coaching another guy and, my typical like strategy, I changed it and tweaked it a little bit for him because he was doing things just a little bit differently.

00:32:29:04 - 00:32:46:12
Nick Clason | Hybrid Ministry
His context was a little bit different, and his role was a little bit unique compared to what I typically would tell people to do. And so even I was, you know, thinking through and adjusting my model. And so it's important because everyone in every place is different. And then the final piece is this is like, as I say, all of this.

00:32:46:12 - 00:33:01:22
Nick Clason | Hybrid Ministry
And there's, you know, maybe a minute ago you gave me that sub because you were like, dude, there's just too much to do. And even with some custom coaching, there's still going to be a lot on your plate. You're 100% right. There is are still a lot of work to do, which is what I want to offer to, to some of you.

00:33:01:22 - 00:33:25:07
Nick Clason | Hybrid Ministry
Might be worth it. Budget wise, communications done for you. It's a service that I offer, and I will run your website. Or I will do graphics and video, or I will run your YouTube and social media. Each of those different buckets and categories is a different price point. Or you can bundle them all together for a different price point link down below to inquire about that.

00:33:25:09 - 00:33:45:19
Nick Clason | Hybrid Ministry
But let me just tell you that it is a 10th of the cost of a full time staff person. If you were to hire me and contract me to do communications for you and for your church and for your ministry, because there's so much on your plate and you just you, you want it, but you don't have the time or bandwidth or desire maybe even to learn it.

00:33:45:19 - 00:34:01:10
Nick Clason | Hybrid Ministry
And I understand that. And at some point it's just worth it, you know, to just get it off of your plate. And if that you're in that zone and you don't want the coaching, you don't want to learn via the e-book, then great. Then check out what I have to offer communications for you. I will do things like inspect your website.

00:34:01:10 - 00:34:41:22
Nick Clason | Hybrid Ministry
I will optimize your search engine optimization. I will make your website as visitor friendly as possible. If you want to go in the graphics route, I can do graphic design for you. I can do series and events and pre screen and print graphics and all those types of things. Get those pesky jobs off of your plate. And if you want to optimize your church social media, live stream or YouTube prefilled messages, we can, do thumbnails, we can title the video, we can optimize the tags for search engine optimization, create chapters so that people can jump around in your videos, create playlists and online courses, and also create post shorts for your social media.

00:34:41:27 - 00:35:02:22
Nick Clason | Hybrid Ministry
Whatever works best and whatever you want done for you. All of it is linked down below in the description or in the show notes. I'd love to have you check those things out, but again, I appreciate you being here. And listen. It is the future of the church is online. It's not only online, but are you. A wide portion of it is.

00:35:02:22 - 00:35:26:01
Nick Clason | Hybrid Ministry
And the fact is, the more capacity and bandwidth that you have to take it there, the more effective I believe you will be to maximize your reach and your influence to continue to pursue reaching people for Jesus, continue to pursue the call and the assignment in which God has placed you, particularly right now in this season. And don't forget, and as always, stay hybrid.

Episode 178: I secretly tried the 8 post challenge while hosting a conference

Nick Clason — Thu, 04 Dec 2025 05:00:00 -0600

There's always something more urgent than social media!
Well, in this week's "vlog" style episode (check out youtube to see it!), I'm here to prove that you can post every piece of content out of my "Social Media Pack" in under 16 minutes!

Oh- And did I mention that our church is hosting a conference while this is going on?
Can it be done? Let's dive in and see, together!

❄️ WINTER SOCIAL MEDIA PACK
https://www.patreon.com/posts/winter-seasonal-144943791?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

🦸 HYBRID HEROES GET THE PACK FOR FREE!
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/178

Youth Ministry Leader Cohort (it's free!)
https://www.ymlcohort.com/

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 What is the 8 post challenge?
01:48 Post #1 - The Coffee Challenge
03:49 Post #2 - The On the Way to Run Thru
04:50 Post #3 - The Bathroom Challenge
05:24 Post #4 - The Recruit on The Fly Challenge
06:27 Post #5 - The One Take, No Retakes Challenge
08:40 - Post #6 The Multiple Students Challenge
10:31 Post #7 The Before Getting out of my Car Challenge
11:50 Post #8 - The Secret Cohort Post Challenge
12:12 How I Did, overall
12:55 6 Minutes Per Week?

--------------
TRANSCRIPT
00;00;00;01 - 00;00;18;24
Nick Clason | Hybrid Ministry
People always say that social media takes too much time. So I kind of want to put that theory to the test. This week I'm testing my seasonal social media pack while here at work in live time. All eight posts one week. And oh, by the way, we're hosting a conference this week, so I'm as busy as I've ever been.

00;00;18;33 - 00;00;23;21
Nick Clason | Hybrid Ministry
Stopwatch starts now. Let's do this thing.

00;00;23;26 - 00;00;56;17
Nick Clason | Hybrid Ministry
Good morning. It is before 7 a.m.. The week of November 3rd. As I mentioned in the hook, I have a we are hosting as a church a massive conference called the Cross Creek Collective, where I'm actually slotted to be on stage multiple times. So what I wanted to try to do was prove to myself and you, and issue a little bit of a challenge that I could post all pieces of my social media pack in less than 16 minutes worth of collective time over the course of a week.

00;00;56;17 - 00;01;14;59
Nick Clason | Hybrid Ministry
So I'm going to go two posts per day, and that will give me a glimpse into every single piece of content in my social media pack. The Winter Seasonal Social Media Pack is currently available. Link down below in Patreon if you want to check it out, but I'm going to be posting week of November 3rd from the fall seasonal social media pack.

00;01;14;59 - 00;01;32;22
Nick Clason | Hybrid Ministry
There are two categories. There's the done for you category and those are so plug and play. I'm going to say those are only going to take me a minute to post each. And then there's the custom for you category. And I'm going to film a custom brand new piece of social media content across all three social channels. YouTube, TikTok and Instagram.

00;01;32;22 - 00;01;51;00
Nick Clason | Hybrid Ministry
But three minutes for each of those 16 total minutes. And we're going to be tracking my progress all throughout the week. And every single one of these is going to also be paired with some sort of time challenge. So why don't we hop into Monday morning? I'm going to use one that requires a little bit more time of me this morning.

00;01;51;00 - 00;02;13;10
Nick Clason | Hybrid Ministry
So we're going to go ahead and we're going to do the Bible Trivia one. Now full disclosure I have not taken a look at this Bible trivia since the day I wrote it. And this is the full social pack, which means at some point in the summer is when I made these trivia questions. So, I don't have them memorized.

00;02;13;10 - 00;02;32;06
Nick Clason | Hybrid Ministry
And so I want to simulate what it would be like if you also downloaded this pack and used it. So all right here that the water's done. So we're going to pour that in over there. And then I'm going to film on my camera right here. And I got the questions pulled up on my computer screen right in front of me.

00;02;32;06 - 00;02;37;05
Nick Clason | Hybrid Ministry
So just a second.

00;02;37;10 - 00;03;10;18
Nick Clason | Hybrid Ministry
One minute to shoot, one minute to edit, one minute to post to all three of the platforms that I use TikTok, Instagram, YouTube. So go. Use overlay. There we go. All right, so there's that. Now I'm going to caption it. Let's pick a style. Let's do this style. I'm going to add some quick music sound sound add sound.

00;03;10;23 - 00;03;45;47
Nick Clason | Hybrid Ministry
How did you do. Select all copy post done. What we're going to do is we're going to allow this time and let's check on the status of our coffee. I still don't even have half a cup in here yet. So, I did beat the challenge. We got it before the coffee. I went 32 seconds long, but we're going to make up for that because we have eight posts, so we have to do all of this in 16 minutes.

00;03;45;52 - 00;03;48;52
Nick Clason | Hybrid Ministry
Coffee time.

00;03;48;57 - 00;04;11;19
Nick Clason | Hybrid Ministry
All right, so like I said, I'm heading across, conference. I have run through, at 1:00. It's like 1230. So I am heading across the creek and I'm just going to post this as I go. So copy paste, caption copy. And it's still uploading. Worst thing is I'm just out of range of Wi-Fi. Oh, there we go.

00;04;11;19 - 00;04;37;31
Nick Clason | Hybrid Ministry
I got it posted on YouTube, on Instagram, and then like as you can see, literally the longest thing that this has taken me to do is switch between accounts like this. Downloaded. This is from the Dunphy. So this one's only supposed to take a minute. The minute is just taking as it's loading and I always gotta make sure that the song is appropriate to Holy forever post.

00;04;37;34 - 00;04;55;28
Nick Clason | Hybrid Ministry
What is this done? And about a minute and 30 over time. So I don't know if maybe I'll get this done in 16 total minutes, especially with men on the street and transition videos. But then we're going to try. We're gonna try and make it some time tomorrow. So yesterday was full planning day today Tuesday is day one of the conference.

00;04;55;28 - 00;05;17;16
Nick Clason | Hybrid Ministry
So we're gonna have other church leaders and planters here. I gotta shave some time. I'm going to make a cup of coffee. We're going to get our day started. But this challenge this time challenge is actually going to be the bathroom time challenge. So, I'm going to take this in with me. I'm going to post the time of how long it takes me, but for obvious reasons, the camera's going to stay right here.

00;05;17;21 - 00;05;23;12
Nick Clason | Hybrid Ministry
A few moments later.

00;05;23;17 - 00;05;46;15
Nick Clason | Hybrid Ministry
So I'm at the conference now. Backstage. You can see the right on here. My challenge now is I have not recruited anyone for this transition. Videos. Shoot, edit, post three minutes. I'm hoping to make up some time on it. It's, one of our students shows up for the conference. I can hopefully just recruit them in to do it, so we'll see.

00;05;46;20 - 00;05;50;55
Nick Clason | Hybrid Ministry
I'll let you know.

00;05;51;00 - 00;06;07;39
Nick Clason | Hybrid Ministry
So I like doing TikTok because it auto saves it. Got to make sure when we're putting it in here that we take the sound off. And that way we have sound in the full video for both. It doesn't like auto edit it a little effect so that there's like a little jump thing because that's what the video does.

00;06;07;39 - 00;06;38;16
Nick Clason | Hybrid Ministry
So add some captions, let it auto transcribe it, upload boom. 228 we bought back 30s. That was huge. I'm hoping that we can get some quicker ones tomorrow as well. Tune in for Wednesday's post. Let's see. We yesterday are 228. Really helped us out. We're 72 seconds over right now. So this morning the challenge is to do a one take, no retakes.

00;06;38;16 - 00;06;57;06
Nick Clason | Hybrid Ministry
So I have not looked at this yet. And I am going to be filming it right here, selfie style, just using my laptop as my screen. And then I'm going to pull my script up. And so if you download my social pack, I have this script, and you find one that works. So I'm going to do, when it gets cold.

00;06;57;06 - 00;07;17;51
Nick Clason | Hybrid Ministry
This is from the fall pack. We got five of these in the winter pack as well that you can use one take no retakes. So minute to shoot, minute to edit, a minute to post. I'm hoping to gain some time in this three minute thing. It's 832. I like to get this done here. So that I can get back over to this morning's main session.

00;07;17;56 - 00;07;23;40
Nick Clason | Hybrid Ministry
Fall means colder days.

00;07;23;45 - 00;07;47;13
Nick Clason | Hybrid Ministry
All right, so my stopwatch is at 37 seconds, so I'm going to go to TikTok once again. TikTok auto saves. It means colder days. All right. I'm going to add this text on screen here. Pole I like pairing like a big font with like a handwritten like script D type font. Cat. And then the captions on TikTok are actually amazing because, you might have seen the ad.

00;07;47;18 - 00;08;10;33
Nick Clason | Hybrid Ministry
They'll give you this style option here. And you can add some like, emojis and stuff like that, which are pretty good. And then I'm just going to add some sound instrumental and then I gotta turn this sucker down or it'll be way too loud. All right. So I am right now I'm at 252, so sadly I'm not going to get under three minutes.

00;08;10;37 - 00;08;37;47
Nick Clason | Hybrid Ministry
But I'm just now finally at the, posting phase. So 345 we're behind and, it's it's not looking good, people. It's not looking good. It's looking like we're we're not going to hit our challenge. But nonetheless, I did the entire thing in three minutes and 45 seconds, an entire devotional from start to finish. It's 837. I got time to now hop over to the rest of the conference.

00;08;37;47 - 00;08;57;39
Nick Clason | Hybrid Ministry
I might even go to the bathroom. First I was in the challenge was man on the street. I chose Wednesday night because we invited all of our students to join us at this conference, and so I figured I would be able to find students. And so, full disclosure, I forgot the connection to put these microphones on my camera phone.

00;08;57;44 - 00;09;17;53
Nick Clason | Hybrid Ministry
And so I used this camera, which I have been recording all the other videos all week, instead, which was no big deal. So now I just have a student, creating and caption is B-roll on my phone for this one. Found a couple students. I also forgot my SD card all the way across the creek on the other side.

00;09;17;53 - 00;09;38;15
Nick Clason | Hybrid Ministry
So here's a video of me running back to the other side of the building to grab my SD card to capture it, because I was doing a little bit of editing first, I did accomplish and capture two students in this moment, and I did it quick, and, it was like 38 or something seconds between the two of them.

00;09;38;19 - 00;10;00;55
Nick Clason | Hybrid Ministry
And so I totally could have done that video, but I chose to add a couple other students into the video. And so that, of course, took a while. And then backstage mean the Wi-Fi was taking forever. And so I gave myself a break because it took five minutes and 34 second total from capture, edit and post, and the majority of that time was on post on the Wi-Fi going bad.

00;10;00;55 - 00;10;26;56
Nick Clason | Hybrid Ministry
So I said, okay, you know what? I did it. I'm going to give myself doing it in four. But sadly, that moment was when I had passed the 16 minute mark, and probably worse than passing the 16 minute mark was the fact that somehow I had successfully uploaded this video to YouTube and TikTok and gotten a fair amount of views, but it posted to Instagram with no sound question mark.

00;10;26;56 - 00;10;49;41
Nick Clason | Hybrid Ministry
And one of my students roasted me for that. Thursday was the last day of the conference, and it only went until noon. I have been hosting also on Thursday afternoons, a youth ministry leader cohort in cooperation with my friend Dairy Prescot. When I originally planned the time, I planned it to hopefully avoid issue with the collective.

00;10;49;41 - 00;11;09;01
Nick Clason | Hybrid Ministry
So the first challenge was the post before you get out of your car challenge, which was not a problem. We're in the done for you section, rounding out the last couple of posts here on our challenge. And even though we're past the 16 minute mark, I still want to see what our total amount will end up being when it's all said and done.

00;11;09;01 - 00;11;30;20
Nick Clason | Hybrid Ministry
And so I did post this before I got out of the car. A very simple Bible verse. No big deal. Super easy. However, run through started seven minutes ago so I'm already late. Well, it's not a big deal to post for. I get out of my car normally I was holding up run through because I was late, but I'm committed to this video and I'm committed to you guys.

00;11;30;20 - 00;11;47;26
Nick Clason | Hybrid Ministry
And then the conference happened and it ended and we said our goodbyes to all of our friends. And then I ran over back across the creek, and I had to jump onto my youth ministry leader cohort at 1230, at which point I did reveal to them that they were a part of a challenge. But only after I did it.

00;11;47;26 - 00;12;06;54
Nick Clason | Hybrid Ministry
So I tried to secretly post the Spiritual practice video on while I was sitting on my cohort without anybody noticing. And I do think I was successful in that. I was able to get both of those posted, the morning one a minute. So I did complete that challenge in a minute, one of the only few I did in my time allotment.

00;12;06;54 - 00;12;38;51
Nick Clason | Hybrid Ministry
And then the cohort was a minute and 19. And so in total, we ended with 19 minutes and 16 seconds. And so if you look at the financial breakdown, where you get basically 40 posts for an entire three months, you're looking at less than $0.50 per post, not to mention included in here in bonus ideas are the 100 plus draft and seven questions content, which is even more ideas, so it's even a better deal than $0.46 per post.

00;12;38;51 - 00;13;05;32
Nick Clason | Hybrid Ministry
I'm asking you not to do eight posts per week, but to do three posts per week. Sometimes you do two dozen for you one custom, other times you do two custom one done for you. So it's either 5 minutes or 7 minutes. Imagine it's six minutes per week. Have your entire social media strategy done for you. I mean, think about it like three months of youth ministry content for just $0.23 a minute.

00;13;05;32 - 00;13;26;07
Nick Clason | Hybrid Ministry
Some weeks it takes me seven, other weeks it takes me five. But the point is, and especially at the end of this, as I was sitting in my youth ministry leader cohort, everyone said time management and scheduling was the issue with staying consistent on social. So my recommendation would be take my pack, let it be the the basics of what you do.

00;13;26;07 - 00;13;45;14
Nick Clason | Hybrid Ministry
And if you do get busy, if something else comes up, you have something to fall back on. And then when you do have the creative energy to create something more custom and more elaborate, scrap one of mine and put one of your own in there. But mine will at least keep you moving in the right direction. Hey everyone, I hope you found this episode helpful.

00;13;45;14 - 00;14;11;10
Nick Clason | Hybrid Ministry
Don't forget the winter pack is now live! Head over to Patreon 1799 to grab it. Or better yet, become a member for just $4 per month. And the 1799 actually. Then converts down to $12. For the three months of being a Patreon member and having access to the winter seasonal social media pack, I just proved that it can be done in less than 20 minutes for all eight post types.

00;14;11;10 - 00;14;16;32
Nick Clason | Hybrid Ministry
And so I hope that you found this episode helpful. But until next time my friends. And as always, don't forget. Stay hybrid.

Episode 177: After the Turkey... Watch This👀

Nick Clason — Thu, 27 Nov 2025 05:00:00 -0600

Thanksgiving is over, but we're just getting started! In this episode, Nick gives his 4 course meal of FREEBIES for youth pastors, 4 things for YOU, along with the 1 Mystery Course that can unlock everything!

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/177

Games
https://www.patreon.com/posts/9-amazing-dym-142425755?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

FREE E-Book
https://www.patreon.com/posts/complete-guide-142500019?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

//Coaching
https://www.hybridministry.xyz/articles/coaching

//Social Team Checklist
https://www.patreon.com/posts/social-media-138081327?source=storefront

30 CONNECTION IDEAS
https://www.patreon.com/posts/30-small-group-141961735?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

CALENDAR
https://www.patreon.com/posts/winter-spring-141564188?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

SURPRISE MYSTERY DISH
Hybrid Heroes Patreon Membership
https://www.patreon.com/hybridministry

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 4 Course Feast for Youth Workers
00:40 Appetize
02:21 Side-Dish
05:33 Main Course
06:46 Dessert
07:30 Mystery Course - 2x Growth Strategy

--------------
TRANSCRIPT
00:00:00:00 - 00:00:23:17
Nick Clason | Hybrid Ministry
Thanksgiving's over. I got one more meal left for you. I have four courses of thankfulness that I am serving up right now, in every single one of them. As a free resource for you. The youth worker. From games to social media to small group material and calendars, and the one secret dish that is the exact strategy that I used to double my youth ministry in just under two years.

00:00:23:17 - 00:00:44:13
Nick Clason | Hybrid Ministry
And I will show you how you, if you stick around to the end of the episode, can unlock that template and start using it in your youth ministry this week. So before you crash on the couch, grab a four piece record. This one's for you. Welcome, everyone, to the Hybrid Ministry Show and Happy Thanksgiving! Well, hey everybody, welcome to another episode of the Hybrid Ministry Show.

00:00:44:13 - 00:01:14:13
Nick Clason | Hybrid Ministry
As always, I am your host, Nick Claussen. And happy Thanksgiving. At least that's the day that this episode drops. Whether you are watching it on actual Thursday of Thanksgiving or you are catching up after the holidays, we are glad that you are here. And I have four freebies that I am giving out today, so all of those are linked down below in the podcast or YouTube description, as well as one template that is going to change everything for your youth ministry if you fully lean in and adopt it.

00:01:14:13 - 00:01:38:14
Nick Clason | Hybrid Ministry
But let's go ahead and get started. The first freebie is actually nine freebies. It is nine free games. These are all different games that I, in my time as an author and a youth pastor, have created and submitted to download Youth Ministry. And many of them are a part of a series. And so, you know, if you are a download Youth Ministry member that you get store credit.

00:01:38:14 - 00:02:05:06
Nick Clason | Hybrid Ministry
And so if you like any of these, you can go back and you can grab some of them in the future with some of your store credit. And then I believe one of the games is actually a three part that I'm including. And so it's not exactly nine. It's like 12. So, head down to the description, down below in the podcast or in YouTube and check out my nine favorite free dim resources on the store.

00:02:05:06 - 00:02:31:28
Nick Clason | Hybrid Ministry
All given to you for free as just a way to say thank you. I'm thankful and I'm grateful for you as a subscriber, as a Patreon member, or as an email, newsletter, contributor. So we're excited to have you guys a part of the hybrid ministry universe. This next one here, I, I've honed over time, and I've been giving away a completely free e-book for as long as I can remember.

00:02:32:00 - 00:02:53:17
Nick Clason | Hybrid Ministry
I guess it's not as long as this show's been around. But then, probably a year and a half ago, I want to say, or two years ago, I was asked by my friend Derek Prescot, who is, one of the gatekeepers over at Download Youth Ministry. If I could provide a mystery item for the, the dim, member, downloads.

00:02:53:24 - 00:03:15:01
Nick Clason | Hybrid Ministry
And so I gave I made a refresh to my hybrid ministry e-book and my original e-book, my original like strategy for youth pastors was post, you know, two times a day or whatever. And I have content to support the ability for you to do that two times a day. And that's actually how much we still post on social media in our student context.

00:03:15:03 - 00:03:34:18
Nick Clason | Hybrid Ministry
But I've found over time as a coach, you pastors. And which, by the way, I do offer coaching. So you can check out that down below. Not free, but you can check it out. So part of this that is tends to be a little bit too much. And I'm also in like a free cohort right now. Also, Daire Pinker, the youth ministry leader cohort, fantastic free resource that I've partnered with.

00:03:34:21 - 00:03:55:05
Nick Clason | Hybrid Ministry
And I'm taking, some other youth workers or church communications people through a social media deep dive, cohort. And so, ten pieces of content is a lot because there's a lot on our plate. Not anymore. It's Thanksgiving, it's over. It's all gone. But there's a lot on our plate. Workwise. And so I've adjusted my e-book and now I'm giving this one away for free.

00:03:55:05 - 00:04:17:13
Nick Clason | Hybrid Ministry
And so this is my honed in once the complete guide to crush. So social media and youth ministry. If you downloaded any of my seasonal social media packs, this has been an included piece to that. Now I'm giving this away standalone for free. So if you're interested in that, or if you've downloaded my audiobook and now you want this one, this is probably the one I'm going to start pushing out here going forward.

00:04:17:15 - 00:04:50:21
Nick Clason | Hybrid Ministry
Three reasons for why you should do social media. The state of youth ministry, social media as it stands today via some informal data and some informal polls. And then what you should do in a simple three times per week posting schedule along and complete with different content ideas. And so one of the videos linked in this e-book will give you like 8 or 9 different styles of videos that you can start doing as well as, if you, our Patreon member, you know, that we talk about, every single week.

00:04:50:23 - 00:05:14:00
Nick Clason | Hybrid Ministry
Ways that you can get involved. And the seasonal social pack will also give you other templates and archetypes that you can use. So this is free down below in the description or in podcast. Go grab it if you want to, lean into social media and start crushing it in your youth ministry. More than just posting static standard Canva graphics, or the ones that you can download from free social media packs.

00:05:14:06 - 00:05:30:14
Nick Clason | Hybrid Ministry
As good as those are, and frankly, as better designed as those can be, those just aren't the things that perform very well on social media. So if you really want to crush it, you probably need to start creating and finding a way to create a little bit of custom content that highlights your name, your faces, and your people on your social media.

00:05:30:20 - 00:06:02:28
Nick Clason | Hybrid Ministry
And this e-book will tell you exactly how to go about doing that. The third gift, the third freebie that I'm giving away here is my 30 connections idea. This is a free small group. This is a free small group resource for your small group leaders and actually an episode linked right here. I went through and I toured our leader workroom, and this is a digital, thing, a digital download that we allow our, our people to have, in our leader website.

00:06:02:28 - 00:06:23:05
Nick Clason | Hybrid Ministry
And so it's 30 different ideas, like 30 different icebreaker ideas for small group leaders. And so myself and a couple former staff members and I put this together. And so like ten of the ideas or mine, ten of the ideas are there's ten of the ideas or someone else's. And then we compiled, we collaboratively edited, and then now we offer and give this away to our small group leaders.

00:06:23:05 - 00:06:45:22
Nick Clason | Hybrid Ministry
So there may be some like particular language is kind of like aimed at like small group leaders in my church and in my context. But this is really, really a good and fantastic resource that you can use. It's PDF. Go ahead, grab it and download it, print it, share it, whatever you to do and give it to your small group leaders and be a hero and save yourself tons and tons of time.

00:06:45:22 - 00:07:08:08
Nick Clason | Hybrid Ministry
And then the fourth, gift, the fourth course of this meal is my, calendar template. This is our, upcoming spring calendar shape and template and colors. And so you can take this, and then you can just add your own icons in your own text on top of it. And then you can get it printed on like a magnet, which is what I do, over on, place like sticker mule.

00:07:08:08 - 00:07:25:23
Nick Clason | Hybrid Ministry
Or you can just get it printed out on like cardstock or something big. Using something like Vistaprint or your own, you know, church's printer or whatever, you, whatever you choose to use. But all you gotta do is just put some text on top of this, some icons, maybe a QR code, and you are off to the races and it's fully customized to your context.

00:07:25:23 - 00:07:56:05
Nick Clason | Hybrid Ministry
But I've given you the backbone for it and the template, and hopefully you find it helpful. The last secret mystery dish that is included in all of this, right? This is my two X strategy. Youth ministry in three years, because we leaned in, we adopted this strategy. We've seen two x growth. Now, there are other factors I would imagine, beyond just this strategy, but baked into everything that we do, we are always trying to lean in and ask the question, like how can our youth ministry be more hybrid?

00:07:56:05 - 00:08:28:07
Nick Clason | Hybrid Ministry
And so this is my hybrid hero's $4 per month membership to you. Here's the truth. If you buy this out of your personal money, it is less than the cost of a Starbucks cup of coffee per month. $4 per month. Included in is all the freebies that I just gave. Like, those are for everyone. Those are all included over on my Patreon as well as it will unlock the seasonal social media pack, which is the exact strategy if you download that, you don't even have to try and create that strategy from scratch.

00:08:28:12 - 00:08:47:13
Nick Clason | Hybrid Ministry
You can just plug and play what I've provided. Now half of them are done for you, right? Which means like plug and play. Off you go. Those are the easy ones, but those aren't the as well performing ones. Those just keep your social media feed afloat. And they they, create a little bit of proof of life, like there's something going on here.

00:08:47:16 - 00:09:13:02
Nick Clason | Hybrid Ministry
The real key to this is the custom part of it, where your faces, your leaders, your students are filmed. And then you can edit them on any sort of editor, any sort of phone editor, and then you can get them posted to your social media. And in all of that, also over on my shop, as a bonus, is my social media checklist for creating a student ministry social media team.

00:09:13:08 - 00:09:44:07
Nick Clason | Hybrid Ministry
And you can, send students or adult volunteer leaders or recruit another staff person to take this over so that it's not on your plate. You're the brains behind it. You create the strategy, and then you deploy and enlist your volunteers. And if you put this $4 per month membership to your on your church card and call it, continuing development, it's only $48 over 12 months, and it gives you access to all of my social media packs, as well as a weekly bonus podcast where I.

00:09:44:07 - 00:10:02:10
Nick Clason | Hybrid Ministry
In just a minute, I'm going to click, stop on this video, and I'm going to go over and I'm going to record my weekly recap of what we did in our youth ministry and in our student ministry, how our hybrid ministry strategy is going, what we tried in our program, what went well, what we would scrap. And you can use that as your weekly debrief sounding board.

00:10:02:15 - 00:10:23:09
Nick Clason | Hybrid Ministry
It's only $4, per month, and it ends up being $48 for the year. And it would be incredibly helpful, for me if you jumped in on it. But I think it could also be incredibly helpful for you, because it will take care. It will literally pick up social media and take it completely off of your Thanksgiving plate, which in most cases is a bummer.

00:10:23:12 - 00:10:50:10
Nick Clason | Hybrid Ministry
But in this case, as it pertains to workload, it frees you up to do more teaching, to do more counseling, to have more meetings, to have more coffee with people in your church. And you can still look like a pro running social media in your student ministry, rooting for you as you're doing that. And guess what? Next episode linked right here on screen is where I unbox and unlock our Winter social pack that is going to release exactly a week from Thanksgiving.

00:10:50:10 - 00:11:03:04
Nick Clason | Hybrid Ministry
So if you're watching this on replay, it's already linked right here. For the rest of you, next Thursday is when the, Winter social pack drops. So can't wait for you to take advantage of that. But until next time. And as always, my friends, don't forget stay hybrid.

Episode 165: How to Build a Youth Social Media Team That You Don’t Have to Run

Nick Clason — Thu, 04 Sep 2025 05:00:00 -0500

Struggling to keep up with your youth group’s social media? In this episode, I’ll show you how to build a student-led social media team for your youth ministry—from recruiting Gen Z content creators to assigning creative roles like studio recruiter, sermon recap editors, and “man on the street” interviewers. Plus, I’ll show you how my Fall Social Media Pack (available on Patreon) gives you 3 months of done-for-you content your students can run without you lifting a finger.

//Social Team Checklist
https://www.patreon.com/posts/social-media-138081327?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

🍂 FALL SOCIAL MEDIA PACK
https://www.patreon.com/posts/fall-seasonal-137477671?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/165

*🦸 HYBRID HEROS GET THE PACK FOR FREE! *
https://www.patreon.com/hybridministry

FALL MASTERCLASS PLAYLIST
https://www.youtube.com/watch?v=8fsa_fgbYCE&list=PLngXlSr64YaLfP12NPWmpBzXoCcEsAyBF

//Fully Built out Studio
https://www.youtube.com/watch?v=yVT1xvh9-5k

//TRY OPUS
https://www.opus.pro/?via=a5d361

//100 BONUS IDEAS & TEMPLATE
https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 Student Social Team Framework
01:08 Why Students?
6:30 What we post
08:23 Studio Roles
11:43 On the Street Roles
13:46 The Power of the Social team
14:53 How I do no work
20:05 How you can do no work

--------------
TRANSCRIPT

00:00:00:00 - 00:00:01:28
Nick Clason | Hybrid Ministry
You're tired. Apparently, your

00:00:01:28 - 00:00:02:10
Nick Clason | Hybrid Ministry
weekly

00:00:02:10 - 00:00:02:22
Nick Clason | Hybrid Ministry
message

00:00:02:22 - 00:00:03:29
Nick Clason | Hybrid Ministry
isn't writing itself.

00:00:03:29 - 00:00:04:13
Nick Clason | Hybrid Ministry
Senior

00:00:04:13 - 00:00:04:23
Nick Clason | Hybrid Ministry
pastors,

00:00:04:23 - 00:00:08:18
Nick Clason | Hybrid Ministry
who used to be youth pastors, continue to pitch you mid-tier

00:00:08:18 - 00:00:09:00
Nick Clason | Hybrid Ministry
ideas, and

00:00:09:00 - 00:00:09:12
Nick Clason | Hybrid Ministry
the finance

00:00:09:12 - 00:00:13:03
Nick Clason | Hybrid Ministry
team, they just won't get off your back for that missing pizza receipt.

00:00:13:03 - 00:00:20:13
Nick Clason | Hybrid Ministry
What in the world would you possibly have time to draft and dream up a fully student led social media team?

00:00:20:13 - 00:00:26:05
Nick Clason | Hybrid Ministry
Because of all of that and because of all these commitments, that's why your feed looks like this.

00:00:26:08 - 00:00:28:26
Nick Clason | Hybrid Ministry
What if the answer isn't more of you? But what

00:00:28:26 - 00:00:38:09
Nick Clason | Hybrid Ministry
if the answer is actually more then, because you, as a youth pastor are surrounded by the world's most capable content creator, they're called

00:00:38:09 - 00:00:49:07
Nick Clason | Hybrid Ministry
teenagers. I have, in my context, built, student led, and student completely run social media teams. And in this episode, I'm going to share with you

00:00:49:07 - 00:00:53:11
Nick Clason | Hybrid Ministry
how you can do that mistakes and means and all.

00:00:53:16 - 00:01:14:12
Nick Clason | Hybrid Ministry
And they're going to post things that are not only going to make your feed come to life, but also they'll never post something that's going to result in getting you fired, probably. Welcome to the Hybrid Ministry show. Well, hey everybody, welcome to the Hybrid Ministry show. If you and I haven't had a chance to meet you. My name is Nick Claussen.

00:01:14:13 - 00:01:39:20
Nick Clason | Hybrid Ministry
I am a 15 year youth ministry veteran who's been passionate about social media and digital and ushered into that an absolutely expedited pace in Covid and through Covid. And now, since Covid, I have built social media teams and social media, platforms that completely are self-sustainable. Now at this point, and in this episode, I am going to fully outline in detail for you all of that.

00:01:39:20 - 00:02:04:17
Nick Clason | Hybrid Ministry
Because here's the thing. In this, episode and on this podcast, I talk a lot about my hybrid ministry strategy. In fact, my entire hybrid strategy is linked down below. You can download it, you can use it, you can take it in that e-book. I recommend posting ten times per week. And I'm going to share with you the ten posts that I post per week in my current student ministry on social media.

00:02:04:17 - 00:02:31:02
Nick Clason | Hybrid Ministry
However, if you download my student or my fast seasonal social media pack, which is over on Patreon, the getting started version of that, social media strategy is actually only posting three times per week because I get it. Like youth ministries and youth pastors, they're busy. And so in this episode, what I want to outline for you is how to do that completely through your student volunteers.

00:02:31:02 - 00:02:51:28
Nick Clason | Hybrid Ministry
And so we're going to explain, the reason behind why you should pick students as part of your social media team. Also, what are some roles that you can recruit them into as you are creating and building a social media team? We'll talk about some roles for, students. If you're shooting in like a studio, we can talk about roles for students.

00:02:51:28 - 00:03:14:29
Nick Clason | Hybrid Ministry
If you are shooting some stuff on the street or like out and about in your space. Also, student ministry editors, which are honestly, in my opinion, the biggest life savers and time savers for me. And then finally, I'm going to give you, the opportunity to go grab a checklist of everything that you're going to need for these, for these roles and to build these teams.

00:03:14:29 - 00:03:31:03
Nick Clason | Hybrid Ministry
But first of all, let's take just a quick step back before we get into the nitty gritty. And then once again, there are chapters always listed down below in these episodes. So if you want to jump ahead, you can. But why students you got to understand their digital natives like this is their world. This is what they speak.

00:03:31:06 - 00:03:55:04
Nick Clason | Hybrid Ministry
I like this concept called hybrid, where we go from our in-person moment and we take our online presence and we find a way to blend the two. In fact, the entire playlist linked right here that we just went through for the fall kickoff event idea is all about leaning into your hybrid, from your event to the ongoing donut voting bracket, to the welcome guest, to creating and building a social team like the students.

00:03:55:04 - 00:04:15:15
Nick Clason | Hybrid Ministry
Blend that all the time. And while for adults, especially during Covid and us in ministry, we didn't love it, we were even maybe annoyed by it. But like, this is their world. This is their life. YouTube is huge right now. Students spend hours online on YouTube looking at and creating and consuming content. This is just a part of their world.

00:04:15:15 - 00:04:40:17
Nick Clason | Hybrid Ministry
And so, as we're trying to position ourselves as youth ministries and youth pastors to help spread the the news and message of Jesus, like we should use students to help give us that ability and help give us that chance to help spread and reach and make that message of Jesus known on the social media channels. Also, students are used to this like they're used to having an authentic social media voice.

00:04:40:17 - 00:05:07:03
Nick Clason | Hybrid Ministry
Like this is this is just like I said, they're digital natives. This is who they are. They value authenticity. Like, this is them. This is what they do. Right? There's also on your social media teams, there's a deep well of opportunities. For example, we had a student join last year and, the person who is overseeing the team, just like from a scheduling aspect of it, he looked at me and he's like, Nick, I don't have anywhere to put this person.

00:05:07:03 - 00:05:35:29
Nick Clason | Hybrid Ministry
And I was like, sure you do. And he goes, wait, what do you mean? I said, I don't know those like given those clapperboard, she's like, no, I was like, buy one and then have that person run the clapperboard. I was like, you can always invent opportunities to help make students feel like they're a doing something. But being that there is plenty of runway and avenue to enlist students for, and I'm going to share with you even how to build a team of editors so that you even have more above and beyond opportunities to, recruit people.

00:05:36:06 - 00:06:02:06
Nick Clason | Hybrid Ministry
And then, you know, the bonus in all of this is that, like, as they get into this, like, this gives them not only, like leadership experience, but also some opportunity to, like, be a disciple in this avenue of social media. Right? It may not be the most precise, it may not be the most theologically astute. It may not, you know, be the deepest or the the most, like, precision, and, you know, tightened up version of all this stuff.

00:06:02:06 - 00:06:29:11
Nick Clason | Hybrid Ministry
But like, they can learn how to influence their friends for and with the message of Jesus. So let's explore now, like, what exactly are some of the roles that we have instituted in our social media team? Let's take a look. So if you download my seasonal social media pack, you'll see that I recommend, two things transition videos and man on the Street videos.

00:06:29:11 - 00:06:51:19
Nick Clason | Hybrid Ministry
Those are things that are part of the custom for you section. And what the custom for you section is, is it's the section of my pack that makes it, your church specific because I do, I do give you some done for you stuff like Bible verses and, how to deal with anxiety, how to, you know, some like emoji guesses, some, some spiritual practice videos.

00:06:51:21 - 00:07:07:29
Nick Clason | Hybrid Ministry
Those are nameless, faceless. So any youth ministry can download those and use them. The custom for you section. What that does is it puts your people, your faces and your stamp on your social media, but that is going to require you to get out of camera, get out your phone, get out someone's phone and film some of these things.

00:07:07:29 - 00:07:31:18
Nick Clason | Hybrid Ministry
And so two of those are interview interview questions like man on the street style and transition style videos. Those are two staples of our social media strategy in our youth ministry. Every single Wednesday night, we are filming something and so we're but we're only filming one type of thing per week. So one week we're filming main on the street, and then maybe the next week we're filming transition style videos.

00:07:31:21 - 00:07:53:15
Nick Clason | Hybrid Ministry
I also include For you some bonus content of like topic ideas for either dress and or may seven question style videos. And so those are the others that we have on our monthly schedule. So man, on the street transition style videos, drafts, seven questions. Any given that you come into our youth ministry, we're doing one of those four things.

00:07:53:18 - 00:08:12:16
Nick Clason | Hybrid Ministry
And so, in the bonus section, the drafts are the seven questions. If you want to start doing some of those, we film those in like a fully, built out studio. I'll link the tour episode to our studio if you want to see our studio, what we've bought, how we outfitted it so that we can have multiple different sets in one, one room, one space.

00:08:12:16 - 00:08:36:22
Nick Clason | Hybrid Ministry
You can go check that out again. Link down below in the description. But here's some roles for for people in that, in that type of night, in that type of setting. So we record using podcast style microphones, which means we need to record into some sort of audio interface. So we plug it into like a Scarlett focus, eight eight and then that runs into like a computer, and then the computer is running like Adobe Audition.

00:08:36:22 - 00:08:57:22
Nick Clason | Hybrid Ministry
And so we have a person who sits there and runs audio. And so they literally do the thing like speeding, speeding, speeding. And so that person makes sure that the audio is actually rolling. And then they'll also put headphones on to ensure that they can hear what the people are saying and they can actually mix it. Do like a live mix using the Scarlett focus right.

00:08:57:24 - 00:09:18:01
Nick Clason | Hybrid Ministry
We'll also have someone running camera. And so they'll literally click the record button on the camera and then they'll click, you know, stop record. And for a while there, we had them clap in front of the camera. But like I said in the intro, we actually just, bought a clapperboard. And so either they can do it or if you have enough people, you can have a whole nother person do it.

00:09:18:03 - 00:09:37:08
Nick Clason | Hybrid Ministry
And the clapperboard that we bought is a dry erase. And so you can put like, you know, you can erase it and you can write like drafts, take four and then you can write the names of the people and that way if you could get them to spell their names for you, you're going to get their names on the edit spelled exactly right, which I think is really important.

00:09:37:15 - 00:10:01:28
Nick Clason | Hybrid Ministry
We also have a television screen, which sometimes for like our leader podcast, we have that on the actual camera and use it as like a presentation, if you will. But for these videos, we actually put it, off camera so that the contestants can see the slides because there's like scripts and stuff, like for example, the script that like for seven questions is, hey, the name of the game is seven questions if you want to play and close your eyes, the answer is going to be right here on the screen.

00:10:02:01 - 00:10:16:25
Nick Clason | Hybrid Ministry
The category is fill in the blank. It's hard sometimes. The sixth grader walks in. They want to be part of the social team. They want to be on in want to do the social challenge. And you tell them the script and they can't remember it. And so that TV right there really helps them, you know what I mean?

00:10:16:25 - 00:10:36:07
Nick Clason | Hybrid Ministry
Like, see what they're supposed to do. And then we'll also after that script, we'll just make a slide that says one and that's question one. And then two, three, four. And so that that screen also helps them like keep track of the questions. And then there's always some sort of like call to action at the end of every video like hey, comment below your answer or comment below, did you get it?

00:10:36:07 - 00:11:08:11
Nick Clason | Hybrid Ministry
Or you know, whatever. And those are just kind of like prompts so that someone doesn't have to speak them. Because when someone speaks them from off camera, you have to edit them later, which is not the end of the world. But again, it helps. And so you can have someone literally sitting there running slides. It's also helpful to have people recruiting because we're in our studio, students might not know that the social challenge is going on, or they might know now, at this point in our in our context, but they might not be like aware of it or looking for it or, you know, running towards it.

00:11:08:11 - 00:11:23:10
Nick Clason | Hybrid Ministry
And so you have people who are like, hey, you want to be in social challenge today? And then they'll bring them back to our studio and then they'll help, kind of like queue up a line. And then lastly, you can have a host, a person who is out in the hallway talking to the people, waiting, explaining to them what they're going to do when they get in there.

00:11:23:15 - 00:11:44:22
Nick Clason | Hybrid Ministry
And so you're going to want someone who's got some charisma on that. But, all of those are different roles that we have tried to implement and institute for our studio based social challenge nights. Now, there are those are drafts and seven questions. So that's two out of our four social, challenge, you know, scheduling nights. The other two are when we're out and about.

00:11:44:22 - 00:12:02:21
Nick Clason | Hybrid Ministry
So we grab a tripod, a camera and a microphone, and we hit the street and we don't go anywhere. But just like our student lobby. But we're out and about. We're more visible. So you don't quite need as many, like, hosts or anything like that. But you may need like a recruiter. You still need someone like, hey, you want to come be on social media tonight?

00:12:02:21 - 00:12:18:13
Nick Clason | Hybrid Ministry
You want to come here to some questions. And so they'll fold people in the queue up a line. They'll get them off to the side there. So that's another option or another role. Of course you're going to have your interviewer. So the person that's on camera that's asking the questions like, hey, would you rather this, would you rather that?

00:12:18:15 - 00:12:40:19
Nick Clason | Hybrid Ministry
And listen, all of these questions are included in my social media pack. And so what I recommend is that you batch record so that you ask 4 or 5 questions, and you ask 4 or 5 people the same 4 or 5 questions, and then boom, you have 4 or 5 different men on the street style videos. And so that interviewer there's asking the same person these, you know, 4 or 5 different questions.

00:12:40:21 - 00:13:04:14
Nick Clason | Hybrid Ministry
Obviously, you're also going to have a camera person. You're also going to have an audio person. And I like to have the audio person, plug the headphones directly into the camera and listen to make sure that they can hear, and that's not too loud. And, you know, if like, anything gets cut out, that they can make them go back and reshoot it with film it, you can have someone holding up like a sheet with the questions or even times we've rolled that TV out.

00:13:04:14 - 00:13:24:18
Nick Clason | Hybrid Ministry
Right? And so we've had a person there, managing that TV or running slides for that, you know, or whatever the case may be. And so those are all different ways and things that you can use for like man on the Street transition style videos are very similar, except for all you really are doing is like, you know, you get like a video of a kid who was riding a skateboard and they fell on the floor and they fell like in this certain position.

00:13:24:19 - 00:13:40:28
Nick Clason | Hybrid Ministry
So you tell someone, hey, lay like this, and then you give them some sort of script like, oh, that hurt. Make sure that you always have someone to help pick you up. We got that here at our church on Wednesday nights. See you at 630 or something. You know, something silly like that. Like it's kind of meant to be, you know, silly like that.

00:13:41:00 - 00:13:58:01
Nick Clason | Hybrid Ministry
Those are the two, like, on the night, jobs. And let me just tell you, like, once we started walking around with the camera, especially for, like, man on the street or, like, transition style videos, the kids came out of the woodwork in their interest level for it. We have, seven, I want to say different like serving teams for students.

00:13:58:01 - 00:14:25:27
Nick Clason | Hybrid Ministry
We have welcome team. We have cafe, we have tech team. We have social team, we have photography. We have worship. Maybe that's it. Oh no. And then we have our table leaders. That's probably like our highest, spiritual bar of of role. The team that people want to be on the most is the social team. And so we have, like, increased our engagement around student serving because the social team exists.

00:14:25:29 - 00:14:48:12
Nick Clason | Hybrid Ministry
But the real, in my opinion, this role right here, this next role, this is really like the role that has changed everything for me. It's the student editor. So I post ten pieces of content per week. And this is a genuine, real, true, authentic statement. I don't edit any of it okay. So let me let me walk you through, what I post.

00:14:48:14 - 00:15:07:18
Nick Clason | Hybrid Ministry
It's some of it's going to be similar to what you might get in the fall seasonal social media pack. Some of it is a little bit different. You can sprinkle in any of these ideas because I'm asking you in the seasonal social media pack to post three times per week. So if you like any of these ideas you got, you got margin to kind of add this and make it your own and bring your own flair.

00:15:07:20 - 00:15:27:12
Nick Clason | Hybrid Ministry
But I post like a meme Monday every single Monday morning that is just like a static carousel kind of based post. What we've done in our, our staff team is we created a Google Drive folder and we just say, hey, as you're scrolling social media, if you come across memes, save them and dump them in this folder.

00:15:27:12 - 00:15:46:18
Nick Clason | Hybrid Ministry
And so all I have to do on Monday is go grab them from that folder, pull them out. You know, I put ten out for carousel post and I post them, recently I've only started doing five because I've also started posting them over on the YouTube posts section, and they only allow five total, as opposed to Instagram, which now I believe allows like 20.

00:15:46:18 - 00:16:16:22
Nick Clason | Hybrid Ministry
So I wasn't posting, by the way, I wasn't posting to YouTube, but I had a kid who said, are you going to do me Monday anymore? And I was like, yeah. And he's like, on YouTube. And I was like, oh, so that made me, you know, kind of start doing it, on, on YouTube there. Additionally, I post three sermon recap clips, so like, what we do is we film our messages long form posted to YouTube, and then we edit them for YouTube with edits and captions and all the things.

00:16:16:24 - 00:16:42:28
Nick Clason | Hybrid Ministry
But before, we edit those or I'll have whoever is editing for me because I actually pay for an editor on these. I'll have them send me just a clean copy so they'll they'll compile it all together chronologically, and then they'll send me a copy without captions and without any of the, you know, B-roll or whatever. And I'll take those clean copies and I'll upload them into something like Open Source Pro, which, by the way, there's a link down below if you're interested in checking it out.

00:16:43:01 - 00:17:21:14
Nick Clason | Hybrid Ministry
It doesn't change anything for you, but it is a small, affiliate commission link for me, which would be incredibly helpful if that's something you want to try out. It makes my job so easy. I clips those up, and then we just download three of those and store them to post on three different days in our week. If you don't pre film like a long form message, then my foster seasonal social media pack, it gives you like devotional scripts that you can hold your phone and you can speak direct to camera on those, and it'll tell you exactly what to say and how to include it and that, that, that hits the same

00:17:21:14 - 00:17:40:05
Nick Clason | Hybrid Ministry
basic gist of what, a clip is meant to do where your Devo, clip, which isn't maybe tied to like a specific sermon or message, but it's still it's going to perform really well. I'm going to do a really good job for you on social media. So either one of those is fine, but it's some sort of spiritually charged content, right?

00:17:40:05 - 00:17:58:27
Nick Clason | Hybrid Ministry
Because some of these other things aren't spiritually charged content. And so your goal is you want to hook people, hook students, or hook your, your students friends with some of the goofy stuff so that you're showing up more and more in their algorithm. So that's why you also want to include some of these spiritual things so that they'll run across those as well.

00:17:58:27 - 00:18:17:28
Nick Clason | Hybrid Ministry
But the way I don't edit them is I use opus clip if you want to, you know, film something on your phone, that's fine. Then what I would recommend is handing over your phone to a student editor. Or if you pay for like a service like Adobe Premiere Pro, Final Cut Pro, DaVinci resolve, you can get them on a computer and they can edit that video for you.

00:18:17:28 - 00:18:36:25
Nick Clason | Hybrid Ministry
Or even if you don't want to do it, have a student film there and let them edit it, and they can use something like on their own phone, like cap cut, or even just something simple like the TikTok or Instagram Reels editor. Our four social challenge archetypes remember seven questions drafts, man on the Street, transition style videos, all edited by students.

00:18:36:25 - 00:18:58:19
Nick Clason | Hybrid Ministry
And right now I'm actually building like a tutorial. Because, like, I've trained students and it takes a lot of my time to get them up to speed, but I'm building tutorials now, where they're watching me edit one, and then they can go back and they can watch that as reference as they edit. And so now I'm able to recruit more students without any experience, and I'm having them do that on something like Adobe Premiere Pro.

00:18:58:25 - 00:19:14:21
Nick Clason | Hybrid Ministry
But I have had students in the past who have their own editing, kind of like chops. And I'll just send them a link from our Google Drive of like, like a seven questions and I'll say, hey, get this under a minute, add captions on the screen, add music, and send it back to me. And they do a great job and I'm fine with it being that way as well.

00:19:14:21 - 00:19:39:03
Nick Clason | Hybrid Ministry
So it doesn't have to be exactly like I'm doing it, or exactly in like, you know, my template, which, by the way, I have, seven questions and address template link down below. It's included in the for seasonal social media pack, or just in 100 bonus ideas for free listed down below in the description. Another video that we do is like, just like our Wednesday night recap, which is a very simple collage style video.

00:19:39:05 - 00:19:57:12
Nick Clason | Hybrid Ministry
I walk around with my phone and I get anywhere from like 5 to 7 second clips. Put that in TikTok, it does auto cut for me and boom are done. And then the last remaining of my ten is one of my four seasonal social media packs. Either a verse, a spiritual practice video, a how to carousel or an emoji phraseology guesting.

00:19:57:12 - 00:20:21:13
Nick Clason | Hybrid Ministry
And again, all of those are going to be included in my fast seasonal social media pack, which, by the way, if you didn't know, is 1799. However, I have a bonus Patreon podcast for $4 a month where I not only give you everything in my store for free so that includes this pack, but also I, recap what we did from a creative programing standpoint and from social media.

00:20:21:13 - 00:20:48:21
Nick Clason | Hybrid Ministry
From a social media standpoint. The previous week in student ministry. Think of it as like your weekly, debrief meeting with, like, you know, a trusted friend. And if I were you, that's $4 a month. You can charge at times $1,248 to like, professional development or your student ministries budget in that way. But what I'm going to do is I'm going to include a checklist for you of roles, of things to do, of what to film all of that.

00:20:48:21 - 00:21:16:03
Nick Clason | Hybrid Ministry
That's over on my Patreon. Once again, that will come with a nominal fee because Patreon doesn't let me give it away for free. However, if you are a hybrid hero, you get that checklist that costs you $0 included in your $4 per month membership Hybrid Heroes tier. This is how we do it. This is how I have handed all of this off, and I don't lift a finger any more for capturing, editing, or creating any of our social media content.

00:21:16:03 - 00:21:38:08
Nick Clason | Hybrid Ministry
You two can build a robust, student led, student driven social media team and social media feed. All you gotta do is start leaning in. Some of the students that God has gifted and and given to you in your context. I'm rooting for you. Don't ever hesitate to reach out. I got the pick my brain. Link down below in my, description.

00:21:38:08 - 00:21:50:29
Nick Clason | Hybrid Ministry
If there's something that can help you get this up off the ground. But until next time. And as always, my friends, don't forget. Stay hybrid.

Episode 154: Summer Social Media Mistakes (And How I’m Avoiding Them)

Nick Clason — Thu, 19 Jun 2025 05:00:00 -0500

Here’s what usually tanks your social media engagement every summer—and what I’m doing instead. Because posting a blurry pic of your youth group playing dodgeball again is not a strategy.
I’ve made all the summer mistakes—so you don’t have to!

☀️ SUMMER SOCIAL MEDIA PACK
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*🦸 HYBRID HEROS GET IT FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/154

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 What is your Social Media Strategy?
00:25 Mistake #1
02:49 Mistake #2
04:18 Mistake #3
05:30 Mistake #4
06:32 The Summer Social Media Pack

--------------
TRANSCRIPT
00:00:00:09 - 00:00:22:25
Nick Clason | Hybrid Ministry
Here's what's probably tanking your engagement on social media this summer, and here's what I'm doing to try and combat that, because posting a blurry dodgeball pic is not really a strategy on social media. In this video, we're going to look at some common social mistakes at youth pastors just like you and just like me tend to make as well as I offer a solution for each and every one of those mistakes.

00:00:22:26 - 00:00:48:21
Nick Clason | Hybrid Ministry
Welcome, my friends, to the Hybrid Ministry Show. Well, hey everyone, welcome to the Hybrid Ministry Show. I've been in youth ministry for 15 years, and I have made all of these mistakes. And I want to help you avoid stepping in those pitfalls. So let's hop in to these common social media mistakes. And mistake number one that most youth pastors make in the summer is they go radio silent.

00:00:48:24 - 00:01:12:07
Nick Clason | Hybrid Ministry
No, the video is not. Pause. I'm just showing you what your social feed might look like, because I know if you're anything like me, you get busy, you got VBS, you got camp, you got missions trips, you got events. One summer I did a kickball event, and I sprained my ankle in front of all of the kids, and I had to literally crawl my way back to the pavilion because I was so hurt.

00:01:12:07 - 00:01:29:08
Nick Clason | Hybrid Ministry
But I was out doing ministry, and I thought to myself, I can't do social media like I'm these are the important things. This is social and this is this is real ministry, social media that can go on the back burner and you need to show up on social media. And here's why. Because our students are showing up on social media.

00:01:29:08 - 00:01:55:25
Nick Clason | Hybrid Ministry
And so we two in an effort to try and be where they are, we want to show up where they are. And guess what? You don't have to just pull away in your office and create a bunch of content quietly void of interaction with students. No, you can actually create content with students. And if you grab my summer social media pack, it's actually designed to be three posts per week, some of which are just plug and play like you're at the park playing kickball.

00:01:55:25 - 00:02:12:04
Nick Clason | Hybrid Ministry
You're like, oh, I need to post something. Boom. You drop it when the kids get home, they see it. But there's also content that you can create and film with your students, and not just for your students, but since it's with your students, it also ends up being for your students. So mistake number one is go radio silent.

00:02:12:10 - 00:02:46:06
Nick Clason | Hybrid Ministry
The fixes. In my social media pack, I've baked in three posts per week at a minimum. And then if you are downloading anything else, say like you're a dying member and they give you the social pack monthly. You can filter those things in every other week, and you can actually show up every single day, not only with some custom, content, which is what I offer for you, where you or your students are the actual voices and faces on your social media, but you also then have some of this other kind of like done for you content, which will just still kind of give proof of life to everybody else on your social feed.

00:02:46:14 - 00:03:10:16
Nick Clason | Hybrid Ministry
Let's hop in here to mistake number two. So mistake number two is using static done for you posts. Now listen, I get it. I just actually said to do that. But I say do that in compliment to what I'm offering. But actually my my package here allows you to, to use like half done for you. You need these where you don't have to think about it.

00:03:10:22 - 00:03:37:05
Nick Clason | Hybrid Ministry
You forgot. Oh no I'm supposed to post. You pull it open, you post it, maybe you're on the toilet and you get it done. Okay. But other times I actually give you and carve out for you an opportunity to engage with your students, your leaders, for you and your students and your leaders to be the heroes on your social media packs and so like it allows you to to lean into those inside jokes and, and the the culture that exists within your student ministry.

00:03:37:07 - 00:03:56:00
Nick Clason | Hybrid Ministry
And I do it all for you. I tell you exactly how to do it. I tell you exactly what to do. So link down below. Go grab it. Go check it out so that you don't just become a random, generic boring like no context for your ministry social media feed, but you actually become one that is, relevant.

00:03:56:00 - 00:04:18:17
Nick Clason | Hybrid Ministry
And it's popping and it's it's leaning into what's popular on social media now, which is short form, vertical based video. I'm gonna help you, film some stuff. Reels, TikToks, YouTube shorts, whatever works in your context. But you can use it in your context. You can use what I've created, but then you and your student ministry can actually be the heroes in these, on your feed.

00:04:18:22 - 00:04:37:07
Nick Clason | Hybrid Ministry
Which leads me to mistake number three. Not thinking ahead like, you know, you got camp, you know, you got VBS, you know, you got that mission trip. What are you going to post? You don't have a plan? Then that's what causes you to do. Mistake number one, which is go radio silent or you just part of my French fart.

00:04:37:07 - 00:05:01:12
Nick Clason | Hybrid Ministry
Something out. That's no good, because you're like, I ran out of time. I just got to do something. My pack will help you think ahead. I literally scripted it out. June and then July and then August. Away is mid-June already. No problem. Bump it down. July, August, September. Some of them, like emoji phrases like those are summer guess, themed.

00:05:01:12 - 00:05:20:08
Nick Clason | Hybrid Ministry
But like a lot of the other stuff, like it does not tied directly to a season. Grab it and then hey, guess what? Best news of all coming in the fall. I'm going to be offering a fall social media pack. The same archetypes, the same concepts, but fall themed and fall, base and fall topics for you to lean in.

00:05:20:08 - 00:05:41:03
Nick Clason | Hybrid Ministry
I will help you plan ahead on social media so that you can spend time on the parts of ministry that mean and matter the most to you and your group. Which leads me to my fourth and final mistake that youth pastors tend to make and is forgetting the hybrid strategy we think it's all about in person, and we're all we're fully present.

00:05:41:03 - 00:06:00:10
Nick Clason | Hybrid Ministry
And by the way, you should be fully present. You definitely don't want to get fired, but you also want to show up digitally. You want to show where students are spending most of their time. You know, Pew Research did a study that said 90% of teenagers spend time, meaningful time on YouTube. Why are we not there? Why are we not there?

00:06:00:10 - 00:06:27:02
Nick Clason | Hybrid Ministry
Showing up as youth pastors, as student ministries, answering some of life's hard questions, and I will show you how to do all of that, not only in the summer pack, but hey, guess what? Maybe you don't want to spend any money. Grab my hybrid strategy. God, it is completely free. And it's also linked down below for your convenience, all you gotta do is pop in your name and your email and, hey, maybe, you know, if you want to give some sort of payment to this podcast, a subscribe would be fantastic.

00:06:27:02 - 00:06:44:18
Nick Clason | Hybrid Ministry
It literally costs you nothing, but it does actually help us out quite a bit. Listen, I know this all feels like a big sales pitch, but the fact of the matter is that the key to social media is consistency. And that's what my pack is going to help you do. Maybe by the end of it you don't need me to be consistent on social media.

00:06:44:18 - 00:07:02:22
Nick Clason | Hybrid Ministry
That's great. That's the goal. I want you to graduate from this. Maybe you're the type of person that's never going to really lean in hard on social media. That's fine too. Keep coming back. These packs are going to continue to recycle with new content every single season, which is going to be three months worth for you to be able to take and make your own.

00:07:02:22 - 00:07:23:02
Nick Clason | Hybrid Ministry
And I want you to win because I want you to take these packs and make your social media come to life with your smiling faces and your students. So like I said, link down below, grab it. And guess what? If you are, interested in this, the best deal, the best value. Honestly, take my money is to become a member.

00:07:23:06 - 00:07:43:24
Nick Clason | Hybrid Ministry
$4 per month. You get this pack at the, the Hybrid Heroes tier, completely included, as well as a weekly bonus podcast. You know, we just got back from summer camp. I've been talking to my students and talking to all my hybrid. Here's about everything we did at camp. All of the creative elements that we woven to what we're doing.

00:07:43:26 - 00:08:03:03
Nick Clason | Hybrid Ministry
And you get that completely for free drops every single Monday. What we're doing in our context, what we're doing in our ministry, a real youth pastor with real boots on the ground experience, helping you lean into the creativity and the hybrid ministry that students so crave. I want to help you, win on social media and win in creativity in your student ministry.

00:08:03:10 - 00:08:09:15
Nick Clason | Hybrid Ministry
Check out the pack or become a member so good that you're here. Don't forget, my friends, as always, to stay hybrid.

Episode 119: How Churches Can Use Social Media (Ideas & Examples) Part 4

Nick Clason — Thu, 17 Oct 2024 04:00:00 -0500

💡100 Topics Ideas & Templates💡
https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis

🔥 Transition & CapCut Template Suggestions🔥
https://share.hsforms.com/1UrHggOX1Q3mH_A3F3f8dWwnumis

=========
DESCRIPTION
My New Favorites (And Easy Way) to create a lot of social media content for your church and youth ministry without losing your life to editing and capturing!
In this 4 part series playlist I will share with you 4 different types of video content for your church and your social media and how to start creating content with your students, teenagers, youth group and church attenders.

//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/119
======================================
📓SHOWNOTES
//Social Challenge 4 Part Playlist
https://www.youtube.com/watch?v=0B6Qeaa_hPA&list=PLngXlSr64YaKLwZqOkQe7NzOqSVR0-P1s

//Custom Coaching
https://www.hybridministry.xyz/articles/coaching

💡100 Topics Ideas & Templates💡
https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis

🔥 [FREE] Hybrid Ministry Strategy Guide🔥
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry

Website: https://www.hybridministry.xyz

🆓 FREEBIES 🆓
Level up your youth ministry game with these freebies!

🔗 https://linktr.ee/clasonnick

🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

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🕰️TIMECODES
00:00 Easy Social Media for Churches #4
03:38 Bonus Idea
05:09 My Social Calendar

TRANSCRIPT
00:00:00:00 - 00:00:05:21
Nick Clason | Hybrid Ministry
Easy social media idea with examples. Part four. This is

00:00:05:21 - 00:00:13:04
Nick Clason | Hybrid Ministry
the fourth and final installment of the playlist that we are currently in. Here on YouTube. Giving you

00:00:13:04 - 00:00:20:09
Nick Clason | Hybrid Ministry
as a youth pastor the four easiest idea with a bonus tip.

00:00:20:09 - 00:00:31:08
Nick Clason | Hybrid Ministry
Now, what we've been doing is we've been tracking through all of the different, social media, frameworks that I use in our student ministry that I have set students off to do.

00:00:31:08 - 00:00:44:11
Nick Clason | Hybrid Ministry
And that's the part that's easy. You know, these these games with these challenges, they may not be easy, but now that I have students owning it and that I have students running it, it is making my life and my job

00:00:44:11 - 00:00:52:24
Nick Clason | Hybrid Ministry
as a youth pastor incredibly easy. And so the fourth and final idea, the fourth and final piece of this installment is

00:00:52:24 - 00:00:58:04
Nick Clason | Hybrid Ministry
transition videos paired with cap cut style memes.

00:00:58:09 - 00:01:11:07
Nick Clason | Hybrid Ministry
Now link right here. At the top of the video is a, episode I had with one of my friends, Erik with a K, and we talked about events and better event promotion, and I said, this is the only,

00:01:11:07 - 00:01:22:13
Nick Clason | Hybrid Ministry
way really to do event promotion on social media, because when you think about event promotion, more often than not you are thinking about, posting a graphic and letting people know about your event.

00:01:22:15 - 00:01:35:00
Nick Clason | Hybrid Ministry
But those don't do very well on social for the, you know, and for the for the first and second part, people go on social media to be entertained, to laugh, to whatever. And so these transition style videos where it starts with the

00:01:35:00 - 00:01:41:19
Nick Clason | Hybrid Ministry
video of something else and the most popular one I can think about is like a, a bull, ramming a guy during the running of the bulls.

00:01:41:19 - 00:02:15:28
Nick Clason | Hybrid Ministry
And then all these people cutting right there to jumping into the back of some chairs and jumping into the back of some furniture at your church and inviting people in your, following you on social media, whatever, inviting them to church. And so these style videos are, a great way to, again, just like the other three that we've been talking about, to send your students out to batch record to tell them, hey, when, you know, when I say, go do this, jump here, do this, this back flip, like, whatever, whatever the the video demands of it.

00:02:15:28 - 00:02:32:04
Nick Clason | Hybrid Ministry
Right. And if you start looking for those videos on social media, you'll be able to find those videos on social media. And so, those transition style videos paired with cap cut style videos and so link down below, is a link that will take

00:02:32:04 - 00:02:35:09
Nick Clason | Hybrid Ministry
you to my six favorite of each of those styles,

00:02:35:09 - 00:02:42:06
Nick Clason | Hybrid Ministry
six of my favorite cap cut meme style videos, and six of my favorite transition based style videos.

00:02:42:09 - 00:03:06:25
Nick Clason | Hybrid Ministry
But I also want to let you know that if you hop, down in the link in the description, you will get all of my topic ideas and all of my other templates that I've been talking about and teasing through the first three videos of this playlist. And so if you take each of those two free downloadable links, and then you go and you start filming content not just for your students, but with your students, that's really like the differentiate.

00:03:06:25 - 00:03:07:17
Nick Clason | Hybrid Ministry
That's really

00:03:07:17 - 00:03:32:03
Nick Clason | Hybrid Ministry
what we're trying to encourage youth pastors and people in there. And people like running church social media to do film content with people, in your church film content, especially with your students, especially with the next generation. You do that for a while. Then you can begin to start to build up enough team, enough volunteer base to start handing some of these things off so that it's being done for you.

00:03:32:03 - 00:03:50:21
Nick Clason | Hybrid Ministry
And all you're doing then is worrying about your posting schedule. Now for the bonus tip. The bonus idea that I have is one of my all time favorite videos, and this one is, you can do it with students, or you can do it with yourself as a youth pastor. And I think that sometimes that makes the most sense.

00:03:50:21 - 00:04:09:16
Nick Clason | Hybrid Ministry
But, it's a framework. And I saw it somewhere, somehow on a social media platform. But you're scrolling through and immediately when you get there, the person's just pointing like this, right? And they're pointing to a text on screen that says stay or scroll. And then underneath it, it says, why? Says stay your scroll, read Scripture with me.

00:04:09:18 - 00:04:41:07
Nick Clason | Hybrid Ministry
And then what you do is you read, portion of Scripture for 60s or less. And if you get done reading the scripture, you also, you also then just kind of give them like a little devotional idea, a little devotional thought on like, why you like the verse wise, challenging how it encourages people. And it's a really great way to integrate spiritual practice and spiritual content because like, think about you're physically reading scripture with, the people on your feed, the people that are following you.

00:04:41:13 - 00:05:07:16
Nick Clason | Hybrid Ministry
And if you think about the idea of hybrid taking your in-person and taking your digital and melding them together with the two, it's taking what you do in-person, which is teaching the Bible and sharing Jesus. And, you know, sharing his word and his truth and his gospel, and you're telling, and you're you're bringing that into the everyday moments in the everyday life components of your students and your followers on social media.

00:05:07:17 - 00:05:09:20
Nick Clason | Hybrid Ministry
It's a fantastic,

00:05:09:20 - 00:05:25:26
Nick Clason | Hybrid Ministry
devotional tool. Now, now that I have given you not only the four that you can do with your students, but that bonus tip of stay or scroll if you look here on screen, if you're watching on YouTube, I post two times per day. And so if every time you're with your students, you're having them batch record.

00:05:25:26 - 00:05:37:02
Nick Clason | Hybrid Ministry
So if they're doing, night where they're, you know, capturing a bunch of “Drafts,” if they get 5 or 6, if you go to, you know, “Seven Questions,” they get 5 or 6 the next week. If they do “Man on the Street,” they do 5 or 6.

00:05:37:02 - 00:05:39:27
Nick Clason | Hybrid Ministry
And then if they do these transition style videos, they get 5 or 6.

00:05:39:28 - 00:05:42:25
Nick Clason | Hybrid Ministry
Cap cut memes you give a couple 5 or 6, whatever.

00:05:42:25 - 00:05:56:12
Nick Clason | Hybrid Ministry
And you also, can sit down and do a bunch of these, “Stay or Scroll” videos, get, you know, as many as you can in one sitting with, four staff members. I was able to get like, 20, a couple weeks back. So you can get them pretty quick.

00:05:56:14 - 00:06:12:22
Nick Clason | Hybrid Ministry
And you. So you just start batch recording them. If you think about it, for me, I post five days a week because I work five days a week. I don't post on my days off. It's just like a margin thing. You could. It's not that big of a deal if you do. But, you know, I like to be off and be all the way off from work.

00:06:12:22 - 00:06:32:24
Nick Clason | Hybrid Ministry
And so, I post, three message clips per week, and then I post one of these other five things that we've talked about one draft, one seven questions, one transition video, one man on the street, and then one stay or scroll. So you add all those together. That's eight I post five days a week, twice a day.

00:06:32:24 - 00:07:00:24
Nick Clason | Hybrid Ministry
That leaves me with two additional spots. One thing that I also do is and it's not video based, but I do a meme Monday. All right. I'm just as I'm scrolling social media, I ask other people in our team also, as they're scrolling social media to screenshot memes and put them in a meme folder. And so I have a meme folder with probably over 200 memes, and I just go in there and I just pick my favorite ones, download them, you know, move them to a new folder that says posted or archived or whatever.

00:07:00:24 - 00:07:19:08
Nick Clason | Hybrid Ministry
So I don't, you know, use the same ones and consecutive weeks. And then I add so that fills in that additional spot there. And then the last spot is, when we meet on Wednesday nights, I walk around with my camera and I film little, snippets and little clips, and then I just bring that into cap cut.

00:07:19:11 - 00:07:32:12
Nick Clason | Hybrid Ministry
No. So no cap. I bring them to TikTok, add all those clips, click a little button, they're called auto cut. And then, TikTok will create for me a little recap style video based on the clips that I have provided. And that's just like a recap video

00:07:32:12 - 00:07:35:11
Nick Clason | Hybrid Ministry
of our Wednesday night programing. So you add all those together.

00:07:35:13 - 00:07:42:12
Nick Clason | Hybrid Ministry
The the four easy social media ideas run by my student ministry team who are both capturing it and now editing it, the

00:07:42:12 - 00:07:43:11
Nick Clason | Hybrid Ministry
stay or scroll, which

00:07:43:11 - 00:07:47:05
Nick Clason | Hybrid Ministry
they can also edit that one. It's a really easy one to edit. And then my three

00:07:47:05 - 00:07:48:23
Nick Clason | Hybrid Ministry
message clips and then

00:07:48:23 - 00:07:52:06
Nick Clason | Hybrid Ministry
Meme Monday and then, the recap video, there's all

00:07:52:06 - 00:07:54:17
Nick Clason | Hybrid Ministry
ten of my clips and then I interspersed throughout the week.

00:07:54:17 - 00:08:11:13
Nick Clason | Hybrid Ministry
And I don't do it like, you know, Meme Monday, obviously I post on Monday, my message clips, I post about same days. I do a Thursday because we had just preached on on Wednesday. I do it on Sunday because that's the connect group topic for that day. And then I do it again on Tuesday as just a reminder like, hey, don't forget this what we had talked about.

00:08:11:20 - 00:08:32:21
Nick Clason | Hybrid Ministry
And then the following Thursday I post again the new one because we had a new message on any given Wednesday. But all those other ones, those stay or scroll draft, seven questions, man on the Street and transition videos. I move those all throughout my week like I have kind of my my standing pillars like every day. You know, like Sunday is a teaching, Monday is Meme Monday.

00:08:32:21 - 00:08:50:15
Nick Clason | Hybrid Ministry
Tuesday is another teaching clip. Wednesday is the recap, video and then Thursday is another teaching clip. So any of those five, I just sprinkle them throughout any of those other places. And so I try to post like one draft per week. I try to post like one seven questions per week. I try to post like one man on the street per week.

00:08:50:19 - 00:09:07:08
Nick Clason | Hybrid Ministry
And if I've already posted one, then you know, on Sunday. Then when I get to Monday, I'm not going to do double duty and post another draft. I'll go get one of the other ones. And the beautiful thing is, I store all of that stuff in Google Drive, and I know I created just like an archive folder. And so when I've posted it, I move it into archive.

00:09:07:08 - 00:09:10:03
Nick Clason | Hybrid Ministry
And so any of the ones that are an archive, I've already done, any

00:09:10:03 - 00:09:25:16
Nick Clason | Hybrid Ministry
of the ones that are not in archive, I I know I'm free to post and then I post it and I move it to archive and that's it. I don't use a scheduling tool. I still post to Facebook, Instagram, TikTok and YouTube, and I do those all directly from my phone.

00:09:25:16 - 00:09:43:21
Nick Clason | Hybrid Ministry
So I'll go on Google Drive on my phone, download the video, and then go post it in all three places. I may copy and paste the caption as I'm going and post it in all three places. And then and then I delete it off my phone, you know, to keep, keep phone storage clean so that is my easy idea for you.

00:09:43:21 - 00:10:05:29
Nick Clason | Hybrid Ministry
These transition style videos are really fun. They're really like, kind of a, fun thing to do with your students and also fun to edit. They're just goofy and they're funny, and, students love it. So I hope this is helpful to you. I hope this playlist was helpful to you. But as you're moving on and as you're beginning to implement this strategy, I just I wonder if you are thinking like, okay, that's great.

00:10:05:29 - 00:10:30:20
Nick Clason | Hybrid Ministry
Now how do I get more people here to my events? Well, I talked about it earlier. Me and my friend Erik sat down and we talked through a two part episode. It's going to be linked right here. His video on his channel about how to program, an outreach event for your student ministry, and then this video right here on my channel, which is how you use social media to promote, that said event in your student ministry.

00:10:30:25 - 00:10:40:27
Nick Clason | Hybrid Ministry
You go check both of those videos. If you haven't yet, give him a subscribe and go follow his channel. But until next time. And as always, don't forget my friends to stay hybrid.

Episode 118: How Churches Can Use Social Media (Ideas & Examples) Part 3

Nick Clason — Thu, 10 Oct 2024 04:00:00 -0500

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//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/117
======================================
📓SHOWNOTES
//Social Challenge 4 Part Playlist
https://www.youtube.com/watch?v=0B6Qeaa_hPA&list=PLngXlSr64YaKLwZqOkQe7NzOqSVR0-P1s

//Custom Coaching
https://www.hybridministry.xyz/articles/coaching

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//Giphy
https://giphy.com/

//Studio Tour & Gear Links
https://www.youtube.com/watch?v=yVT1xvh9-5k&t=557s

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🕰️TIMECODES
00:00 Easy Social Media for Churches #3
01:41 How to Play
05:59 How to Add more Volunteers
07:10 1C
09:11 2C
10:45 3C
13:39 Easy Social Media Idea #4

TRANSCRIPT
00:00:00:00 - 00:00:02:17
Nick Clason | Hybrid Ministry
Easy social media idea for

00:00:02:17 - 00:00:06:11
Nick Clason | Hybrid Ministry
churches and youth ministries. Part three. In

00:00:06:11 - 00:00:15:06
Nick Clason | Hybrid Ministry
this video, I'm going to share with you one of, if not the easiest way to start creating custom social media content for you and your

00:00:15:06 - 00:00:23:01
Nick Clason | Hybrid Ministry
church, in your youth ministry, with you, with your leaders, with your students. This is a continuation of the video playlist which is linked right

00:00:23:01 - 00:00:23:10
Nick Clason | Hybrid Ministry
here.

00:00:23:10 - 00:00:27:20
Nick Clason | Hybrid Ministry
This is part three out of four of what I do in my four

00:00:27:20 - 00:00:31:08
Nick Clason | Hybrid Ministry
part social media strategy. For me and my churches.

00:00:31:08 - 00:00:37:02
Nick Clason | Hybrid Ministry
You know, I've been in youth ministry for 14 years, and this is easily the best

00:00:37:02 - 00:00:55:27
Nick Clason | Hybrid Ministry
strategy and the one that we have seen the most traction with not only creating good custom social media content for our church and our student ministry, but also with adding people to our social media team so that I have less on my plate as a youth pastor to do, and there's more ministry being passed off and handed off to our students.

00:00:55:27 - 00:01:17:20
Nick Clason | Hybrid Ministry
And I'm also going to share with you in this video my three part proven three C formula for adding student volunteers to our social media team. And as always, if you're here on YouTube, don't forget that there are chapters included at the bottom of this video so that you can go ahead and skip around. But my social challenge idea number three is called man on the Street.

00:01:17:21 - 00:01:41:04
Nick Clason | Hybrid Ministry
Now you don't have to call it man on the street, but essentially you've seen these style videos. It's interview style videos where you have someone walking around with a microphone and they're interviewing someone and asking them any sort of question and the comedy in it, or the interesting part in it is really just in the person's answers and or in the interaction or in the banter that may or may or may not go on between the two people.

00:01:41:11 - 00:01:46:03
Nick Clason | Hybrid Ministry
One of the wins that we've seen, how we do it in our student ministry, is we create 4

00:01:46:03 - 00:01:58:26
Nick Clason | Hybrid Ministry
to 5 questions for any given night, in any given like season. So for example, a couple months back it was back to school. So we did a bunch of back to school sort of themed questions like, what's the worst cafeteria food you've ever had?

00:01:58:26 - 00:02:06:18
Nick Clason | Hybrid Ministry
What's the worst lunch food you've ever eaten? What's the what's your like number one thing on your back to school shopping list? And we ask

00:02:06:18 - 00:02:11:22
Nick Clason | Hybrid Ministry
all five questions to like as many people in that night as we can three, four,

00:02:11:22 - 00:02:17:20
Nick Clason | Hybrid Ministry
five, six, seven interviews. And then what you do is you just take one of those questions and you spice up all the answers.

00:02:17:27 - 00:02:33:07
Nick Clason | Hybrid Ministry
You may include them all. You may choose to leave some out if they're not as interesting or as good. And then you can also create like, just some interesting things in the edit. The power I believe on this is the power is done in the edit. And I have

00:02:33:07 - 00:02:37:20
Nick Clason | Hybrid Ministry
found that this video in particular is one that students really enjoy editing.

00:02:37:20 - 00:02:53:20
Nick Clason | Hybrid Ministry
Now it is a little bit more complicated because, if you're doing it in something like Adobe Premiere Pro, you may just end up with a lot of different layers. And if you're not a skilled editor or if you don't have experience in editing something like this, you may just get turned around. So this one is tougher to hand off to volunteers.

00:02:53:22 - 00:03:04:24
Nick Clason | Hybrid Ministry
Which is why in the last video, my seven questions video, is where I want to encourage students to start that one seems like, easy first kind of starting spot, but this one students can really let their creativity

00:03:04:24 - 00:03:15:22
Nick Clason | Hybrid Ministry
run wild. And so what we do is we just do like five different questions seasonally based. And so as this video drops mid-October, you might do some Halloween, you might do some Thanksgiving videos.

00:03:15:22 - 00:03:16:21
Nick Clason | Hybrid Ministry
And so you might

00:03:16:21 - 00:03:39:01
Nick Clason | Hybrid Ministry
do like what are what is the best Halloween candy? What is the worst Halloween? Cat candy or, like, thing you've ever gotten in your bucket as you've gone trick or treating? What is your, least favorite Thanksgiving food? You get to the Thanksgiving table and you see it on the table and you're like, oh man, I can't believe that that is being served right now.

00:03:39:04 - 00:03:46:24
Nick Clason | Hybrid Ministry
What are you going to be asking for for Christmas? And then what is the worst road trip you've ever taken around Christmas or

00:03:46:24 - 00:03:55:17
Nick Clason | Hybrid Ministry
something like that? Right. There's five questions you ask all five of those, and then you ask as many people as you can. You can do this with the gear list link

00:03:55:17 - 00:03:57:20
Nick Clason | Hybrid Ministry
down below in the template.

00:03:57:22 - 00:03:58:16
Nick Clason | Hybrid Ministry
It's the one that's

00:03:58:16 - 00:04:13:23
Nick Clason | Hybrid Ministry
been included in all of these videos. It's got my Photoshop template for the last two videos. It's got gear recommendations, it's got topic recommendations. And you can take those topics and you can use them for seven questions. You can take them and use them for drafts, or you can take them and curate and curtail them to be working for you.

00:04:13:23 - 00:04:35:02
Nick Clason | Hybrid Ministry
And this man on the street style video. Now, go ahead and give me a like if this video so far has provided value and go ahead and give me a subscribe if this is something that you might think that you might start implementing in your student ministry. But like I said, the power is in the edit. So the more like gifts, B-roll or sound effects that you can create as people are giving answers, you can zoom

00:04:35:02 - 00:04:37:12
Nick Clason | Hybrid Ministry
in, you can zoom out, you can do like,

00:04:37:12 - 00:04:39:25
Nick Clason | Hybrid Ministry
like one of my favorite resources.

00:04:39:25 - 00:05:01:07
Nick Clason | Hybrid Ministry
And I'll link it down below in the description is Giphy g I p h y.com and we can search GIFs there. And I've just sent students there and they will find GIFs, to kind of add on screen as people are giving answers and sometimes so much so that there's like so many GIFs on the screen that we don't even see the people, like answering the questions.

00:05:01:10 - 00:05:17:23
Nick Clason | Hybrid Ministry
But this is, again, this is a great way for students to kind of let their creativity run wild. Now, here's the other thing that man on the street does. So if you're watching our last two videos, we talked about drafts and we talked about seven questions. Those are stationary videos. Those often they take place for us in our studio.

00:05:17:28 - 00:05:38:19
Nick Clason | Hybrid Ministry
If you haven't seen our studio tour, go ahead, check out the link down below for that. But those happen in our studio. Those happen in a different section of the building. The good news about men on the street style videos is it forces us to get out of our studio, and it forces us to go be on the streets, go be all throughout the different spaces of our youth ministry.

00:05:38:19 - 00:06:06:08
Nick Clason | Hybrid Ministry
So we have an outdoor sports basketball court, so they may be out there. We have an indoor rec room. They may be in there. We have a cafe, they may be in there in the lobby or whatever. And so, they're much more visible. And here's the good news about the visibility once they're visible and once they're doing it, we start to see a, a drastic uptick in people, and their interest level in joining our social media team.

00:06:06:08 - 00:06:27:26
Nick Clason | Hybrid Ministry
They're like, hey, can I do this? Can I help, can I join? And so one of the markers, one of the values in, for us and for our student ministry, you know, the apostle Paul says, you shouldn't be a youth pastor. You shouldn't be the only one doing ministry. You should be handing the work of ministry off to equip the saints for works and acts of service.

00:06:27:26 - 00:06:28:06
Nick Clason | Hybrid Ministry
And so

00:06:28:06 - 00:06:47:22
Nick Clason | Hybrid Ministry
that's our goal, not only just with the dots, but also with students as well. And so that needs to be our goal. That needs to be what we are aiming to do. And so, as we are growing and building these teams, less and less falls on your plate. You have to create the structure and the scaffolding, and you have to keep that train kind of moving down the tracks.

00:06:47:22 - 00:06:49:11
Nick Clason | Hybrid Ministry
But ultimately you can hand

00:06:49:11 - 00:07:07:28
Nick Clason | Hybrid Ministry
some of these things off. And this area in particular, a student ministry is something that students actually are interested in doing. No shade, no offense to get services and holding doors open and greeting people, but students love the opportunity. Or at least in general, students love the opportunity to get on camera, be on camera, or run the camera.

00:07:07:29 - 00:07:33:14
Nick Clason | Hybrid Ministry
So with all that being said, here is my proven three C strategy for building a good student volunteer team. The first C is calendar. Actually calendar it out. And what I mean by that, I just use an Excel template and I, you know, have like week one, week two, week three, week four. Now most students get turned around by what any of that means.

00:07:33:14 - 00:07:48:05
Nick Clason | Hybrid Ministry
What is week one was week two, you know. So if you have typically any given like let's say your youth night is Wednesday night, any given month you have four Wednesdays in the month, but occasionally you'll have a fifth. And the fifth is what throws everybody off. Because

00:07:48:05 - 00:07:52:02
Nick Clason | Hybrid Ministry
if you schedule people once a month, they think they serve every four.

00:07:52:09 - 00:08:12:11
Nick Clason | Hybrid Ministry
But if there's a fifth actually is every five, or if they serve every other week, then they may serve every other week. But you throw a fifth in there. And now that messes up when they're landing. And so for clarity, I like to just call it, if you're doing, you know, every other, first and third, second and fourth.

00:08:12:13 - 00:08:26:20
Nick Clason | Hybrid Ministry
All right. And then you got figure out where your fifths are. So I like to do first, third and fifth. Okay. And I'll just explain to them, hey, if you're a fifth that means you'll do a first, a third, a fifth that'll feel like every other. But then when it rolls back around to the first, you're actually going to do two weeks in a row.

00:08:26:22 - 00:08:42:01
Nick Clason | Hybrid Ministry
Just brace for that. Just understand that, okay. And then like okay, they get it in theory. All right. I've even literally pulled up my Google calendar and I've showed them like this when it says August 7th. That's week one when it says August 14th, that's week two and it says 21st. That's week three, which is 28. That's week four.

00:08:42:03 - 00:09:00:14
Nick Clason | Hybrid Ministry
And then we we go to September. And I'm like, now you try it in September. Which one are the weeks you're serving if you're on week one and three for example. And like once they get that understanding it makes sense. Also, I can recommend some sort of scheduling feature, you know, for my tech team, I use planning center services for the rest of our team.

00:09:00:14 - 00:09:30:21
Nick Clason | Hybrid Ministry
We use Church Community Builder, which is our church's database. Whatever you use, whatever you have, if you can send some sort of invitation for them to serve, that would be great. But that leads me to my second see in my building a strong volunteer team is contact. How are you going to contact them? See, here's what happens. A lot of times in churches is especially when serving with students, we want students to serve even in our greater teams on our church, like our tech team or worship team or our greeting team.

00:09:30:23 - 00:09:54:02
Nick Clason | Hybrid Ministry
But we treat them once again, those teams like adults, and we should and we should start working them towards that. However, in most cases when you're scheduling adults, you're scheduling them through email. Most students do. They have an email. It's not a regular discipline of them checking it very often, if at all. And so in Planning Center and it also church community builder, both of them have integration for text messages.

00:09:54:05 - 00:10:11:24
Nick Clason | Hybrid Ministry
And most students are receiving text messages at this point. And then if students are not, we have to get to their parents. Right? And we say, okay, well, you have a phone, so I'm going to send this to your parents and you're going to get notified via your parents mobile. Whatever. Now, I handle that on an individual basis with every single student.

00:10:11:25 - 00:10:31:03
Nick Clason | Hybrid Ministry
It's much more than just fill out this form, I'll put you on and I'll show you like I have that conversation. Let them know your first and third, and then I'll. I get from them what I need in order to contact them effectively and in my mind to contact every student effectively, I need to text them. And in both cases, both planning center and church community builder.

00:10:31:03 - 00:10:49:25
Nick Clason | Hybrid Ministry
I need to know their cell phone carrier. It's a weird question. Most students know the answer to it. It's like, is it AT&T? Is it Verizon? Is it T-Mobile? Once I put that in, I'm able to schedule them and they're able to get text message notifications for when they're scheduled. And then the last piece of it, the third key is conflicts.

00:10:49:25 - 00:11:07:01
Nick Clason | Hybrid Ministry
What do you do when you can't come to church. Set the expectation now. So I say your schedule first and third I'm going to text you. You're going to get a notification. Either accept it or decline it. Coach them up, train them how you want them to do that, and then say, if you can't make it, I need you to find yourself a sub.

00:11:07:04 - 00:11:28:24
Nick Clason | Hybrid Ministry
That's how I prefer to do it. You don't have to do it. That way. If you want them to tell you about conflicts and decline and you go find their sub, that's fine. It just adds work back straight to your play as opposed to them finding a sub on their own and then letting you know, hey, I'm not going to be there and I got so-and-so to fill in for me, then all your bases are covered.

00:11:28:26 - 00:11:42:19
Nick Clason | Hybrid Ministry
And so when you're building a social media team, you kind of have two prongs to it. You have your capturing or your filming of it, and then you also have your editing of it. And so you can truly have like an infinite number of volunteers

00:11:42:19 - 00:11:47:22
Nick Clason | Hybrid Ministry
we've found for like, seven questions, just our videos. It's good to have a camera operator.

00:11:47:22 - 00:12:12:08
Nick Clason | Hybrid Ministry
If we're doing separate microphones, it's good to have a microphone operator. We've also found it's good to have like a director, someone who's telling the people on, the talent, so to speak, what they're doing. We've even found it's good to have, TV, off, off camera that the people. So if I'm on camera playing the game, there's a TV right over there, and it's keeping track of the number of questions is even got the scripts like on a slide for them.

00:12:12:08 - 00:12:28:09
Nick Clason | Hybrid Ministry
So it's good to have a person running that. And then the last, like I said, we're in a studio. And so there are people in the hallway kind of waiting. It's good to have a host, a person out in the hallway, a person making sure that they're quiet so that when you're filming, you're not getting like the audio bleed over or whatever.

00:12:28:11 - 00:12:46:18
Nick Clason | Hybrid Ministry
So you can have up to five people on that week. All right. And then if you have five people that week and say five people on the week that you do drafts and you might not need as many when you're doing man on the Street or the other video that we're going to look at in my fourth and final installment of, church social media that is done easy for you.

00:12:46:21 - 00:13:05:16
Nick Clason | Hybrid Ministry
But you can theoretically see how you can get to ten, 12, 15 different people. And then you add editors on top of that. When are they coming into the office? Do they have the gear at home? Can they edit it on something like cap cut on their app, on their phone, and then deliver that content back to you so that you can post it?

00:13:05:18 - 00:13:21:14
Nick Clason | Hybrid Ministry
Or can you even have them just in charge of the posting calendar and the posting schedule, and you can just hand those things off to it. So again, the point is the sky's the limit if you only have 2 or 3 students who are on your team, you just have them work every week, right? Or you do these every other week and that's when they serve.

00:13:21:14 - 00:13:38:11
Nick Clason | Hybrid Ministry
And then the athletes that you don't have anything for social media. But as you're building your team, you need to work through that three see framework, the calendar. How are you going to communicate it? Where are you going to print it? Where are they going to see it? How are you going to handle first, third, fifth Sundays? How are you going to contact them and how are you going to handle conflicts?

00:13:38:11 - 00:13:58:12
Nick Clason | Hybrid Ministry
Now moving on to our fourth and final video in this playlist. In this strategy, we are going to link it right here on screen. So you can go ahead and take a look at that fourth and final easy social media idea for churches and for youth ministries. Don't forget, we had the Hybrid Ministry show are trying to make digital discipleship easy, possible and accessible.

00:13:58:12 - 00:14:02:05
Nick Clason | Hybrid Ministry
So as always, don't forget to stay hybrid.

Episode 117: How Churches Can Use Social Media (Ideas & Examples) Part 2

Nick Clason — Thu, 03 Oct 2024 05:00:00 -0500

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//Studio Tour & Gear Links
https://www.youtube.com/watch?v=yVT1xvh9-5k&t=557s

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🕰️TIMECODES
00:00 Easy Social Idea #2
02:14 Easy for Viewers to Play
03:43 How I use the Seven Questions Photoshop Template
10:56 How I use the Drafts Photoshop Template

TRANSCRIPT

00:00:00:00 - 00:00:01:28
Nick Clason | Hybrid Ministry
Easy social

00:00:01:28 - 00:00:06:10
Nick Clason | Hybrid Ministry
media ideas for churches and youth ministries. Idea number two,

00:00:06:10 - 00:00:14:02
Nick Clason | Hybrid Ministry
which is a continuation of the video playlist, is linked right here at the top of the screen. I'm going to show you and tell you how I get

00:00:14:02 - 00:00:23:16
Nick Clason | Hybrid Ministry
more done by doing less. You know, we explored, in the last video, the first part of my four part church social challenge framework.

00:00:23:16 - 00:00:31:29
Nick Clason | Hybrid Ministry
And in this video, I am going to tell you exactly how we capture these videos with the results that you see here on screen, if you're watching on YouTube.

00:00:31:29 - 00:00:42:16
Nick Clason | Hybrid Ministry
And then I'm also going to show you how I set up the Photoshop template for this game type along with the game type included in the last video, and it's going to be here all shown on screen.

00:00:42:18 - 00:01:00:23
Nick Clason | Hybrid Ministry
So if you're listening, you may want to hop over to the YouTube channel for this one. And as always, over here on YouTube, there are chapters included at the bottom of this video so that you can skip around to the parts that are most relevant to you. But social challenge idea number two, that we do in our church and in our student ministry is a game called

00:01:00:24 - 00:01:02:20
Nick Clason | Hybrid Ministry
name of the game is seven questions.

00:01:02:20 - 00:01:23:18
Nick Clason | Hybrid Ministry
Now here's the deal about seven questions. Seven questions is essentially a guessing game. So you have two contestants and they sit across from each other or next to each other on screen. And one contestant has something in their brain. Think honestly. Think like 20 questions. But we just reduced it down to seven. So contestant number one, they're going to have something in their brain.

00:01:23:18 - 00:01:25:07
Nick Clason | Hybrid Ministry
Let's just pretend the thing in their brain

00:01:25:07 - 00:01:59:22
Nick Clason | Hybrid Ministry
is, a green snowflake mug, as you see here on screen that I'm drinking my coffee out of this morning. And so they're going to say, I am thinking of a thing. And so then the next person has seven questions to try and guess what thing they are guessing. And so they'll ask them yes or no based questions as they ask them either a checkmark for yes answers will show up on the screen, or a x for wrong answers was a checkmark for yes answers and an X for no answers will show up on the screen because it's just going to be keeping track one, 2345,

00:01:59:22 - 00:02:14:22
Nick Clason | Hybrid Ministry
six, seven on screen. Of how many questions have been asked by the seventh question, they need to submit their guess. And then at the very end of the video, the person will say, let us know down below in the comments how you did. Now, here's one of the reasons that I love

00:02:15:11 - 00:02:21:27
Nick Clason | Hybrid Ministry
this game. If I'm thinking about hybrid, and if I'm thinking about, melding my in-person along with my digital together.

00:02:21:27 - 00:02:37:26
Nick Clason | Hybrid Ministry
I like this game because the way that we open it up and here's the script for it. Feel free to copy it. It goes like this. The name of the game is seven questions. If you want to play along, go ahead and close your eyes. The answer is going to be right here on screen. Category is thing. Here we go.

00:02:37:29 - 00:02:38:09
Nick Clason | Hybrid Ministry
And then the

00:02:38:09 - 00:02:42:24
Nick Clason | Hybrid Ministry
other person will start asking them yes or no questions. And so in theory, if someone's scrolling through

00:02:42:24 - 00:02:49:10
Nick Clason | Hybrid Ministry
social media and they're encouraged to play along, or at least given the option to play along in their set, and they're being told to close

00:02:49:10 - 00:02:56:17
Nick Clason | Hybrid Ministry
their eyes. If they close their eyes, the, green mug will pop up on the screen with the eyes closed, and so you won't actually see it.

00:02:56:20 - 00:03:08:17
Nick Clason | Hybrid Ministry
I'll add some sort of sound effect to let it know that it's gone, and then they can open their eyes again, and they can try and guess the item along with the other person on the in the game in real life, who is, trying to guess it

00:03:08:17 - 00:03:17:06
Nick Clason | Hybrid Ministry
now, just like the draft style, videos that we do, these are a fantastic way to get students mingling together to invite them, to be a part

00:03:17:06 - 00:03:18:12
Nick Clason | Hybrid Ministry
of our social media.

00:03:18:15 - 00:03:19:09
Nick Clason | Hybrid Ministry
All kinds of different

00:03:19:09 - 00:03:25:07
Nick Clason | Hybrid Ministry
setups and gear recommendations are also included in the templated link that was in the last episode. It's also going to be included. Same

00:03:25:07 - 00:03:33:28
Nick Clason | Hybrid Ministry
link in this episode. And so, viewers can, play along. The people in the room get to play along. People in the studio that we have are

00:03:33:28 - 00:03:40:07
Nick Clason | Hybrid Ministry
getting a chance to kind of like, run the room and run audio and run video and edit all of these things.

00:03:40:10 - 00:03:43:03
Nick Clason | Hybrid Ministry
But what I want to do is I want to show you how I have

00:03:43:03 - 00:04:01:07
Nick Clason | Hybrid Ministry
created a template. And so if you are watching, here on YouTube, you'll get an opportunity to see I'm going to be, sharing my screen and what you're going to be seeing, right here in just a couple seconds. Is my, screen with the Photoshop template.

00:04:01:07 - 00:04:03:07
Nick Clason | Hybrid Ministry
And so right here, this is

00:04:03:07 - 00:04:21:28
Nick Clason | Hybrid Ministry
the template that I use. And so the very first thing here in Photoshop is I have this layer right here. And it's just like a TikTok template layer. And so I use that for this as well as if you look right here on screen, this is our draft template. I just have that on screen so that I know where the elements for social media are.

00:04:21:28 - 00:04:41:05
Nick Clason | Hybrid Ministry
Right. I know that TikTok, Instagram, YouTube shorts, their menu options are right aligned. Right? So the follow button, the like button, the comment and all the stuff on the right side of the screen. So I try to stay on the left side of the screen. And I also know down here at the bottom is where the text or the captions or any of the other comments will kind of pop up along with the menu.

00:04:41:08 - 00:05:11:01
Nick Clason | Hybrid Ministry
So I try to kind of stay away from there. I just downloaded this this template off of Google. If you download this template for me, it'll be included right here in this Photoshop file as the, bottommost layer. I just have it title as layer one because I haven't changed it yet. But you, if you're not going to use this template that I have, or if you don't have Photoshop, you can just grab something off of Google to kind of put that in at the base of whatever editor you're using something on, and maybe Canva or something and something even on your phone.

00:05:11:03 - 00:05:29:20
Nick Clason | Hybrid Ministry
Or if you are using your phone, you may not be able to import a layer like this, but if you are using your phone, just know to kind of stay away from the the left and the bottom right. Those are sort of like the danger zones, so to speak, of, of of social media, of Instagram Reels, of TikTok and all that type of stuff.

00:05:29:20 - 00:05:50:10
Nick Clason | Hybrid Ministry
So anyway, so this is what my template right here looks like. Like I said, it's for the game seven questions. And so, I'll have student A and student B and let me just give you a little hack. If you're recording these in bulk, which we typically do, I make the student say their name. And then I also make the student spell it because when the student comes back on, I do want their name to be on screen.

00:05:50:10 - 00:06:05:16
Nick Clason | Hybrid Ministry
First name? Only. And when I do that, I want their name to be on screen and I want it to be spelled correctly. And so if I don't know any of their names, or if I didn't know exactly how to spell it, having them spell it helps me make sure that I get their name exactly right on the template.

00:06:05:19 - 00:06:40:16
Nick Clason | Hybrid Ministry
That's just a little hack for running the room. But I cut all that out. I don't include, like, my name is Nick. Nick, I take that part, I might say my name is Nick. Cut. And Nick, and then the next person, my name is Caleb. Caleb cut out the Caleb and then say name game seven questions or I may just cut all the name stuff out together and jump right there to where it says the name of the game is Seven questions, because my name and his name is going to be on the screen together and therefore we don't have to, you know, worry about getting that across the in kind of name tag

00:06:40:19 - 00:07:00:02
Nick Clason | Hybrid Ministry
thing right here matters. Now you'll notice that they're behind some of these other layers. And that's okay because in Photoshop, what we're going to do when we jump over here into premiere, we get to adjust where they are and what like layer they're at. So in this particular one, you'll notice that the students names are beneath the layers.

00:07:00:09 - 00:07:21:14
Nick Clason | Hybrid Ministry
But all all I need to do if I want to, raise those up is I need to just grab these layers and I'm going to give myself just a little bit more, visual space on this. I can just elevate those all the way to the top. And so now those are on the top. Everything in Photoshop, everything in Adobe is kind of layers, dependent and layers based.

00:07:21:14 - 00:07:38:27
Nick Clason | Hybrid Ministry
And now as I go through, they are on top. I also just so you know, because they are sort of in the way I only keep them for the first little bit, and then once they start asking questions, I actually cut them. And so here's me cutting the names out of the, the thing that I'm editing. And so name name name name name.

00:07:38:27 - 00:08:01:12
Nick Clason | Hybrid Ministry
And then they're gone. So anyway, all that to be said, I have just this template, these, 123456, seven numbers. If you're watching here on screen, off to the left side, out of the way of any, text or icons on screen. And then I also have, X's and I have them labeled over here in my panel.

00:08:01:12 - 00:08:22:14
Nick Clason | Hybrid Ministry
Right. X1, x2, x3 x4 x5 x6 x7. But right beneath them. Watch if I hide this layer just with the eyeball tool. Beneath it is a check mark tool. And so depending on what their answer is, I will then pull over either an X or a check when they ask the question. So here in the game they're asking a question.

00:08:22:14 - 00:08:49:00
Nick Clason | Hybrid Ministry
And all these are right ones. And so when they ask it, we just pull in, check one right here. From, from this, from this Photoshop layer, file over here on the left hand side. And so in order to get that in there, you finish editing your thing. So in this particular instance, in the seven questions, the thing that they're thinking of was a dog.

00:08:49:02 - 00:09:07:21
Nick Clason | Hybrid Ministry
And so I put a picture of a dog here on screen. And you just swap that out for whatever, the item is in the person's brain. And so then I save this file, save as, and, I would go in here to, where my file is stored on my hard drive. So in this particular case, this is what you would see in your download.

00:09:07:21 - 00:09:27:11
Nick Clason | Hybrid Ministry
Look, something like that. Go over here into Adobe Premiere Pro, and I am going to drag this item into my, project bin over here. When I do, it gives me an import layer option in Adobe Premiere Pro. And if I hit this little drop down menu, I can do merge all layers, and that will just bring the whole thing in as an image all together.

00:09:27:13 - 00:09:49:15
Nick Clason | Hybrid Ministry
Merged layers, individual layers or sequence. You're going to want to hit individual layers, and it's going to break every single thing up into an individual layer. So now when I open it up, you'll see if I just preview these, here's my numbers, here's my checks. All the way down through here is layer one. There's my TikTok layer. I don't need that but just going to be in there.

00:09:49:17 - 00:10:07:08
Nick Clason | Hybrid Ministry
Questions seven. So I'm using that to kind of I'm going to animate those layers in. So right here you'll see they come in right here and we do some animations on those as they like fly in or flicker in paired with like a sound effect. Here's their, their names. And those are going to be in alphabetical order.

00:10:07:08 - 00:10:28:16
Nick Clason | Hybrid Ministry
So n would be for Nick would be in alphabetical order here. In this in this Adobe Premiere Pro thing, it would be wherever N would go in the alphabetical list. And then here's all my X's and again it's alphabetical order. And so X1X2X2X4X5X7 depending on if they get it right or wrong. You can add sound effects down here.

00:10:28:18 - 00:10:46:02
Nick Clason | Hybrid Ministry
You can get them from three three places stuff like that. You can also, you want to keep it, like I said, under a minute. So I tend to cut out any of the thinking or if the thinking is funny in any way, I might put a sound effect or zoom in on their face, or put some sort of, like, funny thing on screen to kind of keep the video moving.

00:10:46:04 - 00:11:06:20
Nick Clason | Hybrid Ministry
But that's all you got to do, right? So if you are editing with, Adobe products, this is how simple it is. And you can just take and borrow this template and use it to edit your videos. Now, in the last video we talked about drafts, and this is my draft template, which is a little bit more intensive out of the simple in sheer fact, because there are ten things as opposed to only seven things.

00:11:06:23 - 00:11:25:15
Nick Clason | Hybrid Ministry
Same concept. So we're going to save all these things. The only thing that's different is I use circles here. So zoomed in on screen you'll see those. And this is apparently from a breakfast draft and also leftovers of a Bible hero's draft. But this person picked bacon. And so what you'll notice here is that this got this little arrow.

00:11:25:15 - 00:11:43:00
Nick Clason | Hybrid Ministry
What that is, is that's called a clipping mask. And so what I've done is I just snagged this picture off of Google, or you can do a royalty free site like pexels.com or unsplash.com. Links to those down below in the show notes. But you just simply right click and you can create a clipping mask over this circle that's here.

00:11:43:00 - 00:12:06:24
Nick Clason | Hybrid Ministry
Right. And so in all of these cases, the circles are already in existence. And so if you go through and I hide these things, this is a numbers with a circle base, underneath all of them. And so I just copy and paste a picture. And so what I do just to kind of show you how it's done, I might do so for, doing coffee products.

00:12:06:24 - 00:12:27:28
Nick Clason | Hybrid Ministry
I might do a coffee mug. Find a coffee mug here. And choose this one. This one seems cool. Copy. And so if I'm replacing out this template, I don't want bacon anymore. I select that layer. It's not selected over here in the layer selection panel. If I delete it, I release and got rid of the clipping mask.

00:12:27:28 - 00:12:44:01
Nick Clason | Hybrid Ministry
And now ellipse one is the one that is highlighted. And so you're going to want to make sure that that happens. Otherwise there's just so many layers that you're going to kind of get lost I'll paste this in here. And now this layer is on top of my ellipse layer as I hit command T to transform and adjust the size.

00:12:44:01 - 00:13:01:05
Nick Clason | Hybrid Ministry
I'm just going to adjust to size right over top of the circles here. Zoom back in so I can get it where I want it to be. There it is. And and then, I'm going to accept the changes and now it's right here, but it's not in its clipped mask. So I'm going to right click on that.

00:13:01:05 - 00:13:20:07
Nick Clason | Hybrid Ministry
And I'm going to click Create Clipping Mask. And I can then still adjust what is visible there on screen by hitting command and adjusting the size ever so slightly. And then one thing that you're going to want to do is label this really well. So this is the layer. Layer two is the layer that you're going to bring in on top of it over in premiere.

00:13:20:09 - 00:13:34:29
Nick Clason | Hybrid Ministry
So let's say I'm the first person. So I just label it in for Nick. And then one and so then that way I know that it's n one and that's my mug option. And as long as it stays in this template, when you bring it over in premiere, it's going to be exactly where you want it to stay.

00:13:35:05 - 00:13:57:17
Nick Clason | Hybrid Ministry
Now, if I wanted to change names, that's the beautiful thing about Adobe Photoshop and Adobe Premiere Pro is that, if I, have brought this over here, let's say back to our seven questions. If I brought these in with names, but I got the names wrong. All I got to do is go back here into my student A, student B, all I got to do is just change this.

00:13:57:17 - 00:14:20:24
Nick Clason | Hybrid Ministry
If I wanted to change this name to Caleb and then click File Save As and drop it here, replace. Now back over here and promote Premiere Pro. That name is going to update here in just a second. It may take a minute, but it'll update over to Caleb. And so that's something I think that's pretty cool.

00:14:20:27 - 00:14:41:24
Nick Clason | Hybrid Ministry
You know what? This is actually from an old this is from, a different layer. So let me so this student B was updated to Caleb. So let me pull that in. Look now it says Caleb. So or now this will actually work if you're watching, if I change it back to student B and then I click File Save as replacing that sucker.

00:14:42:01 - 00:15:06:02
Nick Clason | Hybrid Ministry
Now over here. Watch. There went you might you might not have seen it because it happens so fast. That's the beautiful thing about Adobe Premiere Pro and Adobe Photoshop. So as I quit sharing my screen here, I just very simply want to say to all of you that these right here, especially seven questions, are really easy one, to get students who have absolutely no editing skills to get going on editing.

00:15:06:02 - 00:15:26:17
Nick Clason | Hybrid Ministry
They're quick. They're they're easy to edit because they're under a minute. Usually. And so I can hand one of these over to them, and I can show them how to drag and drop the layers and make sure that they're in the right spot, add some sound effects. And off we go to the races. Now moving on. We are in our four part, my Church's Social Challenge videos.

00:15:26:17 - 00:15:46:28
Nick Clason | Hybrid Ministry
These are how I get more things done with students. We're going to move on to the third video type in our strategy. And that video is linked right here on screen. So go ahead and click that video and we'll see you over there. Don't forget that we are making digital discipleship easy possible. And accessible. So as always don't forget to stay hybrid.

Episode 116: How Churches Can Use Social Media (Ideas & Examples)

Nick Clason — Thu, 26 Sep 2024 05:00:00 -0500

💡100 Topics Ideas & Templates💡
https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis

🔥 [FREE] Hybrid Ministry Strategy Guide🔥
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/116
======================================
📓SHOWNOTES
//Custom Coaching
https://www.hybridministry.xyz/articles/coaching

//Caleb Interview
https://www.youtube.com/watch?v=bPXShFfsJsM&t=520s

💡100 Topics Ideas & Templates💡
https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis

//Studio Tour & Gear Links
https://www.youtube.com/watch?v=yVT1xvh9-5k&t=557s

Website: https://www.hybridministry.xyz

🆓 FREEBIES 🆓
Level up your youth ministry game with these freebies!

🔗 https://linktr.ee/clasonnick

🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
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🕰️TIMECODES
00:00 2024 Social Media Strategy
01:28 Create Content With Your Students
02:05 How it all began
06:00 Video #1
09:44 How to Edit
12:49 How to Capture the Videos

TRANSCRIPT

00:00:00:00 - 00:00:06:13
Nick Clason | Hybrid Ministry
Easy social media ideas for churches and for youth ministries.

00:00:06:13 - 00:00:18:14
Nick Clason | Hybrid Ministry
Hey everyone, welcome to the Hybrid Ministry Show. I am your host, Nick place, and we are looking to make digital discipleship easy, possible and accessible. My strategy for social media in 2024,

00:00:18:14 - 00:00:24:13
Nick Clason | Hybrid Ministry
and it's looking like beyond if you didn't know this. Short form vertical based videos or reels?

00:00:24:13 - 00:00:32:05
Nick Clason | Hybrid Ministry
TikToks YouTube shorts account for 90% of the internet's traffic, which is just a wildly high

00:00:32:05 - 00:00:51:09
Nick Clason | Hybrid Ministry
statistic. And so people are getting on the internet to consume these styles of videos. And so we as churches, as communicators, as people who want to have an impact in our world, we need to be on these platforms. And so if you do want to be on social media, I recommend taking that strategic approach, posting those types of videos.

00:00:51:09 - 00:00:59:24
Nick Clason | Hybrid Ministry
And I also recommend not just posting only spiritual content. So one of the funnest things to do is post content that is just fun,

00:00:59:24 - 00:01:04:08
Nick Clason | Hybrid Ministry
interesting, funny, like a game of some sort, and then hook people kind

00:01:04:08 - 00:01:08:27
Nick Clason | Hybrid Ministry
of with that sort of piece of content and then hopefully drive them deeper down your funnel,

00:01:08:27 - 00:01:16:28
Nick Clason | Hybrid Ministry
which you will eventually get them to more spiritual content and, and hopefully you'll get them to a long form version of your spiritual content, which from there you can hopefully,

00:01:16:28 - 00:01:21:10
Nick Clason | Hybrid Ministry
just like you would live in the room, just like you would live with the sermon.

00:01:21:12 - 00:01:30:06
Nick Clason | Hybrid Ministry
Prompt them to take some sort of meaningful next step closer to Jesus. My new favorite phenomenon for churches and for youth ministries is to create content

00:01:30:06 - 00:01:32:29
Nick Clason | Hybrid Ministry
with my students, not just content

00:01:32:29 - 00:01:34:21
Nick Clason | Hybrid Ministry
for my students.

00:01:34:21 - 00:01:52:19
Nick Clason | Hybrid Ministry
Generation Z and subsequently Generation Alpha are looking for the personal touch. They've they've grown up under the rise of customization generation. Alpha is going to be growing up under the rise of personalization with algorithms and AI and things that can make life just very tailored to them.

00:01:52:19 - 00:01:55:26
Nick Clason | Hybrid Ministry
And so they don't want to necessarily get on their social media and see a

00:01:55:26 - 00:02:00:28
Nick Clason | Hybrid Ministry
bunch of stuff that I have done for them. They would rather get on social media and see a bunch of stuff

00:02:00:28 - 00:02:04:02
Nick Clason | Hybrid Ministry
that they have had an opportunity to participate in.

00:02:04:02 - 00:02:09:07
Nick Clason | Hybrid Ministry
And so a couple years ago, my resident Caleb, linked right here is my interview with him.

00:02:09:07 - 00:02:24:02
Nick Clason | Hybrid Ministry
And in it, we actually talked for a little while about this concept called the social challenge. And so where this came birthed out of is in our student ministry, we have a very, very vibrant YouTube channel. It's probably the social media platform that

00:02:24:02 - 00:02:37:13
Nick Clason | Hybrid Ministry
I pour the most gas on. If you want to see our strategy link down below is my completely free e-book strategy guide, detailing and outline every single thing I do from silly posting videos, long form version, pieces of content.

00:02:37:13 - 00:02:43:20
Nick Clason | Hybrid Ministry
It will help you take an adapter and make that possible in your context. But we were talking through a

00:02:43:20 - 00:02:48:08
Nick Clason | Hybrid Ministry
YouTube channel, which is mostly just teaching videos, and he wanted to include more students

00:02:48:08 - 00:02:56:02
Nick Clason | Hybrid Ministry
on our longform, teaching videos section of YouTube. You know, YouTube is broken into different like containers. You got you got

00:02:56:02 - 00:02:59:15
Nick Clason | Hybrid Ministry
posts and you got shorts and you got videos and you got lives.

00:02:59:18 - 00:03:01:24
Nick Clason | Hybrid Ministry
And so he's like, I want more students. I

00:03:01:24 - 00:03:18:25
Nick Clason | Hybrid Ministry
think it'd be good if there were more students on the video portion. And not just us staff, people with teaching videos. And I was like, okay, great. So he invented this thing called the social Challenge. And the social challenge became a huge win for us in our student ministry in multiple arenas.

00:03:18:25 - 00:03:31:02
Nick Clason | Hybrid Ministry
But early on, it would just be him or maybe him, and like another one of our students or him and another one of our interns filming some, some students doing some sort of challenge, just think like any sort of

00:03:31:02 - 00:03:36:12
Nick Clason | Hybrid Ministry
youth group game. And then they would just capture it on camera. And so that was on a Wednesday night.

00:03:36:14 - 00:03:40:27
Nick Clason | Hybrid Ministry
Our team, we don't work on Fridays. And so he would come into the office

00:03:40:27 - 00:03:53:14
Nick Clason | Hybrid Ministry
on Thursday and he would edit all day long to try and get that thing ready to go. And then from there, he would get that thing posted and off he would go, putting our students on, on the YouTube channel. Well,

00:03:53:14 - 00:04:01:17
Nick Clason | Hybrid Ministry
over time, that just became hefty every single week with a Thursday all day edit like that was the only thing he had like really bandwidth for it to do.

00:04:01:17 - 00:04:08:00
Nick Clason | Hybrid Ministry
On Thursday. And so we let that thing run for about a semester. And then we made an adjustment. And I said, what if we,

00:04:08:00 - 00:04:17:00
Nick Clason | Hybrid Ministry
Because in the meantime, we were filming short form, vertical based video content with our staff, and we would film like once a month, and we would get together and we would do some of these ideas.

00:04:17:00 - 00:04:22:20
Nick Clason | Hybrid Ministry
And one of the ones I'm about to share with you here in just a minute, and we would, we were filming for us

00:04:22:20 - 00:04:35:06
Nick Clason | Hybrid Ministry
and I was like, what if we put students behind that camera? And so that's what we did. And so my favorite, we do in our studio. Mr.. Now we've honed it in where we do four different types of social challenges.

00:04:35:06 - 00:04:44:17
Nick Clason | Hybrid Ministry
And so most months are made up of four different weeks and so on week one we'll do this week two do that, week three we'll do that. Link four we'll do that. Or we'll just do

00:04:44:17 - 00:04:49:04
Nick Clason | Hybrid Ministry
whatever is running low. And so I have every single thing, every single piece of content stored

00:04:49:04 - 00:04:56:01
Nick Clason | Hybrid Ministry
in a Google Drive. And I can see as I post daily, I can see which of these pieces of content I'm running

00:04:56:01 - 00:05:01:00
Nick Clason | Hybrid Ministry
out of, and then thus which ones we need to film more of on the next Wednesday night.

00:05:01:02 - 00:05:04:18
Nick Clason | Hybrid Ministry
Some of the other advantages youth pastors that this has had

00:05:04:18 - 00:05:14:14
Nick Clason | Hybrid Ministry
is this has created a space in our student ministry for students to come and let their voice be heard, and for them to actually get a chance to be on social media themselves. And then

00:05:14:14 - 00:05:18:27
Nick Clason | Hybrid Ministry
they're actually looking for it later on down the road, like, when are you going to post my video?

00:05:19:02 - 00:05:23:10
Nick Clason | Hybrid Ministry
Let me know. And it was funny, last week I actually pulled a kid aside and said, hey, I'm

00:05:23:10 - 00:05:35:08
Nick Clason | Hybrid Ministry
posting yours tomorrow. And so then he texted me. I didn't send him the link or anything like that, but he texted me. He's like, that was good, you know, typical seventh grade boy. But, he he reached out of his own accord.

00:05:35:08 - 00:05:56:13
Nick Clason | Hybrid Ministry
Right. Once he saw his video had been posted online. And so it's had some major wins for us in the room. It's actually made like our in person, a little bit more, intimate, like it's made our students actually get to interact with and know each other a little bit more. And so that's our current adaptation. We just batch record our students any given Wednesday

00:05:56:13 - 00:06:03:20
Nick Clason | Hybrid Ministry
night, with these different for social media ideas, I'm going to share with you in this video playlist.

00:06:03:20 - 00:06:22:25
Nick Clason | Hybrid Ministry
The first video idea that we do, it's called drafts. Now, you've probably seen or heard these before in if you've ever been on social media, all kinds of different people have done them. And I'm not, you know, claiming to be the the author of this idea, we have no doubt seen, we're taking

00:06:22:25 - 00:06:28:07
Nick Clason | Hybrid Ministry
this, you know, from other people, we've seen it done elsewhere, and we've adapted it to our culture

00:06:28:07 - 00:06:29:23
Nick Clason | Hybrid Ministry
and to our context.

00:06:29:23 - 00:06:31:27
Nick Clason | Hybrid Ministry
But essentially what it is is you choose, like

00:06:31:27 - 00:06:58:12
Nick Clason | Hybrid Ministry
any topic, literally any topic in the world that has at least ten or more options. And the reason you need ten or more is because it's it's sort of treated like a, like sports or like a basketball type thing where you draft somebody, to your starting five. And so if you and if you and I were doing this, you might go first in any particular category, let's just say,

00:06:58:12 - 00:07:10:02
Nick Clason | Hybrid Ministry
let's just say basketball players, you know, for example, by the way, link down below in the description I have shared with you, like over 100 different draft topic ideas

00:07:10:02 - 00:07:10:25
Nick Clason | Hybrid Ministry
as well as a

00:07:10:25 - 00:07:19:17
Nick Clason | Hybrid Ministry
gear resource list. So go ahead and click that link and go grab it. You can just have it and then you can take these and kind of copy and paste them and implement them into your church and into

00:07:19:17 - 00:07:27:15
Nick Clason | Hybrid Ministry
your social media strategy. But if you're going first, maybe you're Michael Jordan guy. So you take Michael Jordan, but then you go to me and it'd be my pick.

00:07:27:15 - 00:07:45:08
Nick Clason | Hybrid Ministry
And the only thing I couldn't take is Michael Jordan. I could take any other basketball player I wanted to. I could take LeBron James. I can also take Bronny James. It doesn't matter. I could take whoever I want. So I'll go LeBron. And then back to you. You might think that the third greatest player of all time is like Magic Johnson.

00:07:45:08 - 00:08:02:23
Nick Clason | Hybrid Ministry
And that's fair. I'll go ahead and give you like thumbs up on that. Come back to me. I'll probably take like Larry Bird or something like that. Back over to you. Let's say you take, maybe you're a big Bulls guy. Maybe you take Scottie Pippen. Great. That's fine. I don't agree with that necessarily. But I appreciate you trying back over to me.

00:08:02:23 - 00:08:18:17
Nick Clason | Hybrid Ministry
I probably go doctor J. Or Wilt Chamberlain maybe. I think, and as I'm doing this, I'm commentating it, right. I'm like, you know, I'm thinking this thing that, and so I'll go ahead. I'll take I'll take, I'll, I'll end up taking wilt. No no no no no no. What am I doing? I'll take Shaq I'll take Shaq back over to you.

00:08:18:17 - 00:08:33:05
Nick Clason | Hybrid Ministry
And you're like, all right, fine, I'll take Kobe. Great. That's great. Back over to me now. I'll take wilt okay. And I'm not now like building a team to play with. And you can set those parameters because I can't have Will and Shaq playing on the same team that both centers. Right. Back over to you. Maybe you're going to take like a modern guy.

00:08:33:09 - 00:08:47:28
Nick Clason | Hybrid Ministry
Maybe you're going to go like Kevin Durant or something like that. And I think that would be fair. Back over to me if I wanted to take a modern guy. Though I don't think he's, top ten of all time, but I do think it's great. Shaq good. So Alexander represent Oklahoma City Thunder. That's my favorite basketball team.

00:08:48:00 - 00:09:11:08
Nick Clason | Hybrid Ministry
And then what you do then is you'd say, hey, let us know. Comment down below who you think won okay. Now in that particular case, everyone watching would definitely say that I won. But maybe you got some big, Bulls fans, some some people from Chicago watching your content. Maybe they would say that you won, and they would say that you picked all the goats and Kobe Bryant and Scottie Pippen and all the other people, right?

00:09:11:15 - 00:09:11:24
Nick Clason | Hybrid Ministry
Like,

00:09:11:24 - 00:09:18:24
Nick Clason | Hybrid Ministry
whatever the case might be, but you just literally go back and forth and back and forth and back and forth. Another option you can do is you can snake it in

00:09:18:24 - 00:09:27:21
Nick Clason | Hybrid Ministry
so if you don't know, it's like, first person, second person, second person, first person, first person, second person, second person. That's the concept of a snake draft.

00:09:27:23 - 00:09:28:02
Nick Clason | Hybrid Ministry
I don't

00:09:28:02 - 00:09:44:11
Nick Clason | Hybrid Ministry
I don't do that as much in like a two person draft because, it's just like 12X2X2X2X2, and then it ends with one. I'd rather just kind of do the bounce back, but either way, your choice, your decision, you figure out which you prefer. And then

00:09:44:11 - 00:09:51:12
Nick Clason | Hybrid Ministry
I need to edit that sucker. And so typically when I do it with anyone on my staff, those drafts end up being like, five minutes,

00:09:51:12 - 00:09:54:04
Nick Clason | Hybrid Ministry
because there's a fair bit of banter.

00:09:54:07 - 00:10:00:26
Nick Clason | Hybrid Ministry
And we're sort of like, gassing people for, like, what they said, or slamming them for how bad we thought the choices were.

00:10:00:26 - 00:10:08:10
Nick Clason | Hybrid Ministry
And either way, we're kind of going back and forth, making fun of each other. And so that you have you have some decisions to make

00:10:08:10 - 00:10:18:06
Nick Clason | Hybrid Ministry
in the editing process, right? You got to get it down for me, I try to get every video under 60s because YouTube shorts is cap is 60s.

00:10:18:06 - 00:10:26:05
Nick Clason | Hybrid Ministry
And so if I can get it under 60, then that means I can post it on YouTube shorts, TikTok, Instagram Reels and Facebook Reels all four places.

00:10:26:05 - 00:10:39:20
Nick Clason | Hybrid Ministry
Now, if you don't want to use YouTube shorts though, if you're trying to reach teenagers, can I please implore you to consider using it? 95% of teenagers are on YouTube, and so if you are in youth ministry, you should definitely be using YouTube, and thus you should also

00:10:39:20 - 00:10:41:10
Nick Clason | Hybrid Ministry
be using YouTube shorts.

00:10:41:10 - 00:10:49:26
Nick Clason | Hybrid Ministry
But if you don't want to use YouTube, then you can make it longer because those other platforms allow for longer, time segments of videos. And you can

00:10:49:26 - 00:10:58:08
Nick Clason | Hybrid Ministry
edit it directly on your phone. My edits, it look like this. If you're watching here on YouTube. I'll also share with you my Photoshop template in that,

00:10:58:08 - 00:11:07:26
Nick Clason | Hybrid Ministry
free downloadable document where I am sharing, you know, all the different hundreds of ideas of draft, topics and content that you can use.

00:11:07:28 - 00:11:29:03
Nick Clason | Hybrid Ministry
But, if you don't have Photoshop, you can literally design this, in anything. You can design it on TikTok, in the TikTok editor. You can design it on an app like Cap Cut for the free version or the paid version. You can use it on Instagram Reels. Editor. Like it's literally the sky is the limit on where you can edit it.

00:11:29:03 - 00:11:30:08
Nick Clason | Hybrid Ministry
I like to edit in

00:11:30:08 - 00:11:43:09
Nick Clason | Hybrid Ministry
Adobe Premiere Pro, so I use Adobe Photoshop, and then I import those files into Adobe Premiere Pro and the good news in all of this is that for a while I started doing it. And then, homeschool kids are

00:11:43:09 - 00:11:50:28
Nick Clason | Hybrid Ministry
the best in our student ministry because they obviously they they don't go to school for as long during the day when they do homeschool.

00:11:51:00 - 00:11:52:03
Nick Clason | Hybrid Ministry
And I can have

00:11:52:03 - 00:12:04:16
Nick Clason | Hybrid Ministry
them come in and they can use, one of our spare computers that has Adobe Premiere Pro loaded on it. And I've been just teaching them how to use Adobe Photoshop, how to use Adobe Premiere Pro.

00:12:04:16 - 00:12:12:03
Nick Clason | Hybrid Ministry
And I had a student, I kid you not, who he took all of, one of our other, like, video tape adaptations.

00:12:12:03 - 00:12:13:29
Nick Clason | Hybrid Ministry
We had like, like 12

00:12:13:29 - 00:12:21:04
Nick Clason | Hybrid Ministry
of them, and he edited every single one of them, like in one sitting. He he came in. It was like

00:12:21:04 - 00:12:27:27
Nick Clason | Hybrid Ministry
his maybe fifth time in, And so he had to, like, learn and get up to speed on that fifth time. I mean, he just

00:12:27:27 - 00:12:31:00
Nick Clason | Hybrid Ministry
crushed them to the point where he was loving editing.

00:12:31:00 - 00:12:36:00
Nick Clason | Hybrid Ministry
And then he said to me, hey, can I come in tomorrow? And I was like, bro, you've done them all.

00:12:36:00 - 00:13:00:00
Nick Clason | Hybrid Ministry
And before I was getting students to come in and edit, I was editing them all myself, every single one. And so I was always behind. I never was caught up and he got me completely caught up. And now the other good news in all of this is that in addition to students editing it and getting them posted, I've also had students begin to take ownership and leadership in the room of where we're filming this thing.

00:13:00:00 - 00:13:17:20
Nick Clason | Hybrid Ministry
So we've actually built a full studio. You can see link down below, our studio tour and all the gear that we use, but sometimes we just use like a camera on the back of a cell phone and like external microphones. Other times we use like full podcast studio type microphones and run that into like a focus right camera.

00:13:17:22 - 00:13:38:04
Nick Clason | Hybrid Ministry
And we filmed it off our Sony ZV ten. Again, all of that is linked in that, studio tour episode. If you want to look at any of that purchase, any of that. And then if you do have your phone, you can just edit it directly off your phone. If you do it off of a camera, you got to take out the SD card and then download it and then go edit it in some sort of software on your computer.

00:13:38:06 - 00:14:02:08
Nick Clason | Hybrid Ministry
Again, either one of those strategies is fine. You decide what you want, you can do a really heavy edit, or you can do a really minimal edit like either of those. Either of those strategies works, and you can kind of do whatever works best for you and your, your time frame. Right. But once those students, edit those, I also have students capturing them or I have them running the room.

00:14:02:08 - 00:14:23:06
Nick Clason | Hybrid Ministry
I have them, getting students in place. I have them literally running, like, action and, like, clapping their hands. And, it was actually really helpful because one week when we were filming a bunch of, these draft style videos, the camera audio cut out, but I got all the mic audio, but I was like, how am I going to sync up empty words?

00:14:23:08 - 00:14:49:17
Nick Clason | Hybrid Ministry
To real audio? And because of the claps, I was able to find the clap on the camera, link up that spike, and then they were able to be to be linked. And so, I at this point in time, like this, this strategy, this four part video strategy, students are running it on Wednesday nights capturing the videos, and then students are editing it and all I'm doing is overseeing it and posting it.

00:14:49:17 - 00:14:51:05
Nick Clason | Hybrid Ministry
And so my guess would be, if you're in

00:14:51:05 - 00:15:15:02
Nick Clason | Hybrid Ministry
youth ministry and you want to create content with your students, that this is what you're looking for because you may not feel equipped, you may not feel like you have, what it takes or even the knowledge behind social media in your students. They do, they do. And if you're willing to build the infrastructure enough to then be able to hand that over to them, I think that's a fantastic model and it takes more work off of your

00:15:15:02 - 00:15:16:04
Nick Clason | Hybrid Ministry
plate.

00:15:16:04 - 00:15:38:19
Nick Clason | Hybrid Ministry
And so if you're interested in exploring, how to do that or even just looking for maybe like some some next steps, I offer a coaching link down below. Reach out about that is really affordable, is really cheap, and I would love to help you get that up and running. Now on to easy social media video idea number two.

00:15:38:21 - 00:15:57:27
Nick Clason | Hybrid Ministry
I'm glad that you asked because I'm sure you were looking for it. It's actually going to be linked here on screen in the very next video, which I have here on my channel. So go ahead and tap that. Go check that one out. And without any further ado, we will see you over there because we are making digital discipleship easy and possible and accessible.

00:15:57:27 - 00:16:02:01
Nick Clason | Hybrid Ministry
And so as always, don't ever forget to stay hybrid.

Episode 059: 🎙️ Exploring the Future of the Hybrid Church with Warren Byrd 🌐

Nick Clason — Thu, 24 Aug 2023 04:00:00 -0500

Welcome to the Hybrid Ministry Podcast! In this exciting episode, we dive deep into the realm of the future Hybrid Church for Churches and Youth Ministires! We'll take a look at a recent Carey Nieuwhof Leadership Podcast Episode and a inspect a snippet from what the visionary Warren Byrd had to say about Digital Minittry and Church Marketing in Disciplship and Evangelism.

🔍 What's the Buzz About?
In this thought-provoking discussion, Carey Nieuwhof and Warren Byrd explore the dynamic landscape of the Hybrid Church model. They shed light on the cutting-edge trends and unveil the fascinating possibilities that await the Church in the digital age.

🌐 Embracing the Digital Ministry
Discover how churches and youth ministries can harness the power of technology and digital platforms to expand their outreach. Unravel the secrets to effective digital ministry and explore innovative ways to leverage social media for church growth.

💻 Marketing the Church for Impact
Join us as we explore successful church social media strategies that bridge the gap between the physical and digital worlds. Learn how your ministry can create a strong online presence, connect with your congregation, and engage with a broader audience.

📲 Social Media: Friend or Foe?
In this candid discussion, Nick, your host unpack the potential pitfalls of social media in the church context while also highlighting its incredible power to have incredible outreach potential and foster community.

🤝 The Jury is Still Out
As the Hybrid Church concept gains momentum, the discussion isn't complete without acknowledging the questions and uncertainties surrounding its implementation. Delve into the gray areas and explore where the future of the Hybrid Church is still unknown.

Whether you're a seasoned pastor, a curious church member, or a tech-savvy youth pastor, this episode of the Hybrid Ministry Podcast promises to leave you inspired and equipped to embrace the future of the church in a digital world.

🔔 Subscribe now and join us on this enlightening journey into the world of Hybrid Ministry! Don't miss out on any future episodes, packed with insightful conversations and actionable strategies for a thriving Hybrid Church.

👉 Stay connected:
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Website: https://www.hybridministry.xyz

SHOWNOTES
📹 Watch Carey's Interview with Warren: https://youtu.be/u2zj9XPPxlI?t=4715
🎧 Listen to Carey's Interview with Warren: https://careynieuwhof.com/episode574/

📹 Hybrid Ministry on the Importance of the Church Website: https://www.youtube.com/watch?v=WxndpebNlbw&t=2s
🎧 Hybrid Ministry on the Importance of the Church Website: https://www.hybridministry.xyz/040

✍️ Transcripts Provided by Rev.com Try Rev.com for yourself: https://rev.pxf.io/R5nDOa

TIMECODES
00:00-02:14 Intro
02:14-05:54 Warren Byrd on What's here to stay with Hybrid Ministry and where the jury is still out.
05:54-10:53 Nick Responds to Warren's Take on the Future of Hybrid Ministry
10:53-13:57 Hybrid & Digital work for Evangelism. Do they work for Discipleship?
13:57-21:36 What aspects of Discipleship can be turned digital?
21:36-23:15 Outro

HybridMinistryPodcast #DigitalMinistry #SocialMediaChurch #HybridChurch #ChurchGrowth #ChurchSocialMedia #DigitalOutreach #FaithInnovation

TRANSCRIPT
Nick Clason (00:01):
What is up everyone? Welcome back to another edition of the Hybrid Ministry Show. I am your host, Nick Clayson, excited to be with you. If you're watching on YouTube, you'll notice a little bit of a different setup. We did, um, some filming today. A two things. Number one, it's not air conditioned in here, so I'm gonna be super sweaty, so just roll with that. But b uh, got some new lights, got some new audio equipment. Um, one of these days I'm gonna do a step by step, like every single thing that we did, and I'll release it to you guys. Today's not that day, but because we're in here and because I was already set, I was like, I'm just gonna film in here. Typical day, filming day. Uh, normally I come in early and film and then get to work on like work stuff, but today I had to get all this stuff set up 'cause I didn't know how to use it.

Nick Clason (00:51):
It was brand new, literally just ordered it last week. Came in over the weekend, so I wanted to get it all set up. Uh, so kind of displaced my time, moved it around a little bit. All that to be said. In today's episode, I want to talk about a recent Carrie Nho leadership podcast. I'm a subscriber, love his show. Um, if you haven't ever gone on there, go check it out. But he did a recent, um, episode with Warren Bird and, um, another guy named JJ something or other. Um, I'll put the link in the show notes. You can check it out. But it, it was about, um, uh, church planting and like the future. And at about the one minute and 22, uh, one hour, 22 minute Mark Warren Bird dropped some absolute gold that had to do with what we are, uh, dealing with in this podcast.

Nick Clason (01:36):
So I want to have y'all, uh, take a listen to that and, uh, just share with you guys some of my thoughts with it. So, hey, hit the link in the show notes for all the things you need, your transcript, couple of freebies. We have motion graphics that you can get for Adobe Premiere Pro. And we also have the free ebook about, um, uploading and posting to TikTok all from your app. We're on Instagram. We're on YouTube, and we are on TikTok. So without any further ado, let's dive into this episode titled, um, why does hybrid ministry matter? What do we know is staying and where, where's the jury Still out? Let's go. So, like I said, uh, in the most recent Karen Newh, not most recent, uh, most recent one I listened to, Carrie Newh episode is out from a couple months ago. Warren Bird dropped a couple statements. I just want you to hear it directly from him, and then I will respond. So go ahead, take a listen.

Carey Nieuwhof (02:30):
Warren, any, uh, data or observations on church plants and technology?

Warren Byrd (02:36):
Yeah. Uh, let's divide it into here to stay and the jury's still out. Okay. Uh, here to stay is people check out your church by its website. First used to be the parking lot was the first impression. The website, whatever size church you are, you're gonna check it out. Mm-hmm. , they're gonna ask two questions, fundamentally, are people like me there? And is this a a, is there a scary factor? Is there something that you know, is gonna weird me out too much? Um, also the newcomer, uh, connection. Now, it may not be their first week there, but scan the ur uh, the QR code. Um, tell us either your email or your phone or both, and that becomes a primary communication tool. I'm just amazed at, at especially the younger generation, so willing, uh, to give that up. But carrying it further hybrid stuff.

Warren Byrd (03:29):
Like my wife and I just finished a, a couple's marriage class in our church. We kicked it off in person. We ended it with a happily ever, ever, ever after party afterwards. But all the nights of the group were online. So this couple with five kids, you know, they, they finished the last kid in bed, they flopped down on the sofa, embraced each other, and were part of the class. They would never have gotten a sitter, uh, driven somewhere. And, and maybe one week, but not week after week after week. So the hybrid experience is here to stay. Now, where the jury is still out for churches, large and small is not the evangelism and the outreach. And jj, it's such a wonderful story of the California story. Those will happen in, and now due to the pandemic, the gospel's in every language accessible all around the world for people to hear, it's a brilliant strategy as the silver, one of the silver linings of the pandemic.

Warren Byrd (04:23):
But, but is is it primarily a member equipping and evangelistic strategy, or is it also a discipleship strategy? Mm-hmm. , can discipleship also happen at the same level? Now granted, I can't hug. Yeah. I can't, you know, like, like good Friday for me. Yes. Good question. When I, I'm not that emotional, but every time I do one of those crosses where I nail the nails in, and that's me nailing the nails and cry, well, I can't do that online mm-hmm. , uh, but in person it just, it moves me. So there's certain in-person that that, is it better or is it not? And I was just last week with a bunch of executive pastors from megachurches of a particular denomination, and they're ambivalent. You know, they're still deciding what to do. Yeah. There are still, there are a few pioneers, uh, Kerry, you wrote the forward to, uh, Tim Lucas's, uh, liquid Church book, liquid church and liquid Church, uh, uh, 5,500 before the pandemic says, okay, we may reach thousands in person, but let's figure out how to seamlessly reach tens of thousands of people beyond that. And church plants are with, with whatever their capacity level, depending on their size, are likewise saying, can we have an online impact of discipleship even beyond the broadcasting? So jury's still out on a lot of things, but, uh, I'm excited about the possibilities.

Nick Clason (05:55):
Okay, so we had a couple of things to say. The first is this, um, what's here to stay the church website, I'll drop a link in the show notes, but we had a all episode all about, um, church websites and how important, uh, your church website is just about like street to seat and all that stuff. Like people are still looking at and viewing websites. And if you have not yet put any effort or money into your website, go ahead and do that. And honestly, what I might recommend is I would get somebody who hasn't, who doesn't go to your church and put them on your website and ask them what's confusing, what's broken, what's missing, what's still needed, and all of that stuff will help point you in the right direction of somebody who is going to be an outsider and is going to be utilizing and using your church website.

Nick Clason (06:44):
So, uh, that's a great place to start. He also talks about, uh, next generations being willing to scan QR codes or fill out forms to give out necessary information that is marketing 1 0 1. And so if you can capture people's name and phone number and or email, you have just about everything you need to at least get started in nurturing their relationship. Oftentimes, churches want all of it all at once. Like, what's your name? What's your address? What's your email address, what's your phone number? What's your social security number? And it's like, they're not there yet, bro. Like, give them, like, trade your email address for a free mug or trade your email address for a donation to some sort of like missions agency or something like that. But you can't get it all. But churches just get greedy and frankly lazy because they're unwilling to massage the relationship.

Nick Clason (07:35):
And I can hear you on the other end because I'm, I've been there, right? I'm like, ah, we need all that info and it'd be great. Yeah. If we did okay. However, like give people time to warm up to you. All right? A lot of times people use marketing, um, in church, we don't know. We don't talk and do a lot of like marketing type stuff, but, but a lot of times what needs to happen is we need to like date them first before we marry them. You know what I'm saying? And a lot of times in churches, we just, we want all the married information like, sign this birth certificate, sign up, you're a member now. Like, who, who, hold on. Like, I just was checking it out for one week. Um, but Warburg does say that there is much more willingness in the next generation to give out and, and distribute that type of information.

Nick Clason (08:20):
And so use that to your advantage. Uh, the other thing you talked about was hybrid stuff. And this is really where I wanted to like zone in because he talked about a Zoom class for like a, a marriage class that they did. Um, that's I think where a lot of people's minds go when I say hybrid, and that's quite frankly one of my least favorite options. Um, I think it's a necessary evil and can be used strategically, but like when I say like hybrid, I don't just mean like zoom small groups. I can, um, I much more mean like showing up where people live their lives in Bible reading plans, in, um, group chats, in social media, in Facebook groups, like all type, all types of things like that. That's what I personally mean when I talk about hybrid. And so the same is true, um, with what he's talking about.

Nick Clason (09:12):
Like, you can do those types of things, right? Like you can make those types of, um, classes or whatever via hybrid, via zoom, via whatever. But, um, that, that wouldn't be my only thing. I think podcasts are another amazing, uh, tool to be utilized. A lot of people, um, have the bandwidth desire and willingness to listen to super long form things. And so like if you're a pastor, you know, that like you cut a lot of things out of your sermon for sake of time and brevity and whatever the case might might be. Um, a podcast is a way to, to give more information that might still be helpful, informative, relevant, uh, that you don't have time to put in a sermon. And so, you know, like if you, again, if you've ever preached like, you know, that there are always things that you often have to cut.

Nick Clason (10:01):
And so, um, podcasts are a great long form tool. They can also double and take place on, on YouTube. Okay? Um, and so I thought, I thought what he had to say there was, was fascinating and a lot of the stuff that I, um, have talked about on this podcast, church websites, connections, hybrid stuff, he, he hit all that. And so, you know, as a creative of this podcast, I was like, yes, you know, Warren Bird is like the Yoda of church data and like the, the just like landscape of church growth and trajectories and what's next and what's coming, like all that stuff. So if he says it, I'm, I'm pumped about it. Okay. What I think was interesting, um, and what I wanna talk about a little bit is when he talked about the jury still being out. So let's dive into that discussion a little bit deeper.

Nick Clason (10:54):
All right, so he said the jury is still out basically saying the digital and hybrid work for evangelism, but do they work for discipleship? Um, if you remember, he used a very tactical example of Good Friday and nailing the nail into a cross. And he's like, that's just so monumental and meaningful to me, and I agree with him. Um, but that is not the only way in which people experience hands-on tactical discipleship, especially newer and, and younger generations. They're much more inclined and willing to explore things through a digital lens, relationships through a digital lens, um, and lean more into like hybrid type of opportunities and options. And so, like at my church, like what Warren broke it down to is like reaching people and or evangelism, like bringing people into your church, which I would argue is necessarily evangelism. It's evangelism from an organizational standpoint.

Nick Clason (11:57):
Like as a church organization, we have to be able, ready, willing to, to bring in guests. But like, is that really evangelism? I would argue evangelism is, you know, a a meaningful, a person taking a meaningful next step to Jesus, particularly one who doesn't classify themself as a Christian. And more often than not, that happens in a interpersonal one-on-one relationship. That's just how I would classify evangelism. Discipleship, I think is quite frankly the same thing. And, um, those evangelism and discipleship used to all be one word, right? It was just telling people about Jesus and then making people more like Jesus so that they would eventually go multiply themselves and their lives into other people's lives. But we, we drew a line at the moment of conversion and we switched evangelism, um, as people who don't have a relationship with Jesus. And discipleship is people who do have a relationship with Jesus, but that's not what Warren was talking about, right?

Nick Clason (12:55):
But he was talking about reaching people and then actually growing them into a mature follower of Christ. So, um, you probably have a definition of what a disciple is at your church. Every church in America probably has some definition of what a disciple is at their church. It all is derived in some way, shape or form. Probably off of the great commission at least I would argue that it should be, because that was Jesus's very deliberate specific commands for us to go make disciples of all nations. That being said, I have a definition, we have a definition in our church about discipleship. So I wanted to explain what that is and then break down those three different elements of a disciple and talk through some hybrid ideas. Again, I'm not vouching for or saying this is successful, not successful, whatever. I'm simply just saying, if you look at the definition of a disciple, these are ways in which digital ministry and hybrid ministry can be supplemented and or utilized to help bring about mature, um, a mature follower of Christ.

Nick Clason (13:54):
So let's talk about that on the other side. Okay? So like I said, my church classifies and breaks down disciple, uh, we call it a three D disciple. Um, I creative, whatever I get it, um, wasn't mine. So not taking any credit for it or flack for it, just it is what it is. If you're a church, medium marketing manager, if you're a church, if you're a youth pastor, like you probably inherited something like this unless you're the lead pastor that came up with it. In most cases, if we're on church staff, we are experiencing these things and now we just have to figure out how to carry out the vision of where we work. That's just the reality of, of being in a position like this. So we have, um, a disciple who's devoted, developing and deployed. Okay? So devoted is simply learning how to work with God.

Nick Clason (14:40):
And I thought there are tons of hybrid options in that if we're trying to help teach someone how to walk with God, there is a, a really great interpersonal moment and element that can take place, especially if you have like a mentorship relationship. And quite frankly, you should, you should do that. You should be leaning into some sort of mentoring relationship, someone who's older than you, who's further along than you and can help take you to the next level. However, there are personal disciplines that I believe also need to take place. Bible reading, um, prayer, and I would argue, and I don't know that this is a widespread thought, but scripture memory and each of those three things, Bible reading, prayer, scripture, memory, I think there are ways in which you can lean into a digital option. Digital flashcards, digital fill in the blank. There's, there's an app I use, a bible memorization app I use for memorizing scripture, um, Bible reading and prayer, both in the YouVersion Bible app.

Nick Clason (15:37):
There are tools and like assets and parts and pieces within the YouVersion Bible app where I can read the Bible more robustly. I can read it with friends, I can do it in community, I can prayer, I can offer prayer requests. They have a daily like guided prayer moment. All those things I think are tools. And if your church has, has the money, has the way, the ability, the means, the resources to pull some of those things together and create an app or create resources, all the more power to you. If not, you can just point people towards some of these other resources, curate some of the good ones that help and have helped you grow in your faith and can help other people grow in their faith as they lean more into their devoted ness and their walk with God, right? Again, this is from my church's definition of a disciple, the second D.

Nick Clason (16:25):
So the first D is devoted, the second D is developing, so they're devoted to Christ to learn to walk with God. And then they're also growing, uh, talk about, uh, we, we use this phrase growing in the character and the competencies of Jesus. So more and more like Jesus as well as, um, doing more and more things like Jesus, one of the first, second or third John I can't remember, says, if you want to, um, follow Jesus, you need to learn to walk as he walked. That's the competencies part, right? Doing the same things, doing the things of Jesus. And so how can we help grow people to be more, um, have a better character, more like Jesus, um, and doing more of the things like Jesus. Um, I, I just actually shared in this exact seat with my students via video for a series coming up about a light bulb versus a laser.

Nick Clason (17:15):
Both of them are lights, but one is an intensified, focused and like very intentional light. And one is just illuminating the room. Both are light. One is one has incredible power. And I would say as you are developing into the character and into the competencies of Jesus, one of the ways to harness that is through relationships and through like direct accountability. Not just friendship, not just like small group, like surface level and maybe even a little deeper than surface level, but actual meaningful, like intentional relationships. Paul David Tripp has a, a quote where he says, you need to be intentionally ob protrusive in somebody's life. And that's what I mean by accountability. Can you accomplish that digitally? I don't think so. Um, there is an element of a one-on-one relationship, a need and need type of relationship. That being said, the accountability partner I have in my life lives 900 miles away from me.

Nick Clason (18:11):
And we talk every single week, once a week, 6:00 AM every Monday morning. And it's a, an expected phone call that's not in person, quote unquote. It's, it is a life on life relationship, but it's done using the means of technology. That being said, we went to college together and grew up together and have raised our kids together at times. And so like, there was definitely a life on life moment that brought us closer together that then allowed us to use technology to continue on in the relationship as opposed to just simply abandoning it, which is what often happens when distance takes place. The third one is deployed, which is simply the idea of being sent out, right? Jesus sent out the 12, then he sent out the, um, 72, and then the 72 that they reached, he, he sent all those out as well. So we saw within Jesus' life, four generations of multiplication.

Nick Clason (19:01):
How can we deploy people using technology and hybrid? Again, the more like you hone this, I think, and if you have an actual nomenclature for it and strategy around it, you can build infrastructures, websites, apps, eBooks, like all kinds of things to give people regardless of where they are. And if you've sent people out overseas, you can still put resources in their hands to help them as they are reaching people, reaching their neighborhoods, reaching their coworkers, having some of these like conversations, these Jesus, these evangelism, these discipleship conversations. I think what Warren is saying is like, there's a life on life moment. An aspect, an element that takes place where people grow. And I agree with that. And he's saying, can digital replace it? And again, I've said this before, but I think if we try to just create, if we, if we say that a Sunday morning sermon is the only place that discipleship happens, and then by recording it and live streaming it, that's our like hybrid or like our digital option, then no, I don't think that that's actually helping people become more developed in their character and competency of Jesus more devoted to him, more able to multiply themselves and send other people out and all the, like, just from a sermon being online, probably not, but a more robust tool, more robust resources that are out there I think can, can help people, right?

Nick Clason (20:28):
Like knowledge can be transferred from one person to another. An element of being devoted element of developing for sure things that are communicated clearly and concisely through that transfer of knowledge. I think those things can happen. Can life transformation happen in hybrid? I would say yes. I don't think it looks the way we think it looks, and I think it probably requires a pretty massive overhaul, um, to be able to do that. But I definitely think it's possible. And here's where the rub often happens. You have to have buy-in with the people who hold the money and write the checks and do those things to get some of those things up off the ground. Because without that, you're simply just like the social media guy trying to do all that through Instagram posts. And can it be done? I think so. Is it the most effective way?

Nick Clason (21:22):
Probably not. Probably not. Um, and so that's how, that's how I would classify it and that's how I would answer and respond to Warren's question about hybrid ministry. Yes, but with some infrastructure and some overhauling for sure. Well, hey, thanks everyone for sticking around, uh, for the duration of this entire episode. I hope you found it helpful. Go listen, like, subscribe to the Kerry Newh episode, especially that part about Warren Bird. Go subscribe to us on YouTube. Give us a, like, all that stuff helps us get found, indexed and seen by the people, um, out there on YouTube that are asking some of these same questions like, is digital discipleship even a possibility in today's world? And, um, 'cause I think it is, and I think that's a meaningful message as we move forward, especially into the next and younger generations, um, of our church members and even those people who have not yet discovered our church. Hit the link in the show notes again for full transcripts of this episode and every other episode that we have over at hybridministry.xyz, grab the Adobe Premier Pro Transitions, grab the free ebook, go like us on Instagrams, follow us on TikTok, follow us on YouTube. And until next time, and as always, we're helping make digital discipleship easy. Stay Hybrid!