Hybrid Ministry - Episodes Tagged with “Social Media Strategy”

Episode 200: The Thing Every Youth Pastor Needs (But Can’t Afford)

Nick Clason — Thu, 07 May 2026 05:00:00 -0500

Most youth pastors don’t fail on social media because they lack passion…
They fail because they don’t have this one thing — and honestly, most can’t afford it.

But for my 200th episode… I’m giving it away....
The strategy.
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All of it!

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HH200

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🕰️TIMECODES
00:00 Most Youth Pastors Miss This…
01:52 The Calendar Conundrum
07:06 My Hybrid Strategy Explained
09:54 What this Typically would cost
13:38 What I'll do for you
16:45 It's FREE!

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TRANSCRIPT
00;00;00;02 - 00;00;34;06
Nick Clason | Hybrid Ministry
After 200 episodes and working with youth pastors from really all over, I've noticed one thing and I've noticed it's the same missing piece that happens with every single youth pastor. Sure, everyone's context is a little bit different, and everyone's individual responsibilities vary by position. However, it's the same thing that tends to fail, and it's the fact that either they don't have a plan or they do have a plan, but they're still not executing the plan that's laid out for them.

00;00;34;08 - 00;01;12;05
Nick Clason | Hybrid Ministry
And part of the problem is we don't have a plan because it doesn't feel as urgent. If you don't post to social media. Yeah. What's going to happen? But if you don't plan your Wednesday night message, that's a bit of a bigger deal. Students are going to show up. They're not going to have anywhere to go. And so what I've seen and what I've noticed, and frankly, what I've also done and implemented in my own particular context is a full proof strategy that when life gets busy, in fact, I tested it right here, an episode linked right here where I was at a conference and I had no other time on my schedule, but I

00;01;12;07 - 00;01;33;20
Nick Clason | Hybrid Ministry
committed ahead of time during that week that I was going to post whatever my social media pack told me to post. And in that week, in less than 20 minutes, I was able to post all eight styles of posts. And that was me going above and beyond. Because what I recommend for most of you starting out is only to post three times per week.

00;01;33;20 - 00;02;01;29
Nick Clason | Hybrid Ministry
So I estimate that if you take what I lay out, all you have to do is spend anywhere from 5 to 7 minutes per week posting on social media. And the best news of all? I'm going to tell you how so here. Here's what you need. You're busy. And the fact is, like, you know, you want to reach students and maybe even further more, you know that you want to reach students digitally.

00;02;02;00 - 00;02;22;01
Nick Clason | Hybrid Ministry
Let me just explain why I think digital is so important. Obviously you're listening to the Hybrid Minister show, but in the last three years since I started in the context, I mean, we've doubled our in-person growth as a result, I believe, of this hybrid digital strategy. Furthermore, we've grown a YouTube channel from zero to well over a thousand subscribers.

00;02;22;03 - 00;02;42;20
Nick Clason | Hybrid Ministry
And you probably the most important thing is that we've set record numbers of baptisms in this moment and woven within our hybrid strategy is a baptism course where we help walk students through the meaning of it, why they should do it, and then how then to take a next step. So it's hybrid ministry is not just for vanity metrics and dancing on TikTok.

00;02;42;21 - 00;03;05;28
Nick Clason | Hybrid Ministry
It really does help create and facilitate, moments of life change. And we've experienced, like I said, record in-person numerical growth as well as, record life changing markers such as baptism. And so this is why hybrid ministry is so important, and I can help walk you through it. And I believe that you as a youth pastor, you have what it takes.

00;03;05;28 - 00;03;27;17
Nick Clason | Hybrid Ministry
And more than having what it takes, I believe that you have the the requirement to do what it takes to figure this thing out. But here's the challenge, right? Like here's your schedule. Let's say this is your normal Monday Tuesday schedule. And of course, if I had space, you know, we'd extrapolate it out beyond that. And then let's say these are five kind of like core things that that you need to do.

00;03;27;17 - 00;03;58;03
Nick Clason | Hybrid Ministry
And, I'll just show you what it looks like in, in my world. Right. So your Wednesday programing, which includes everything from like planning the worship set to team and scheduling for volunteers and your message and your game and your announcements and your graphics. Like everything for that Wednesday that takes if we're if we're just being, like, honest and generous, let's say it takes a four hour block of time.

00;03;58;03 - 00;04;22;10
Nick Clason | Hybrid Ministry
So here's your Wednesday programing and that's what you're doing and that. But let's say you maximize your lunch hour. And so for about an hour and a half you eat. But you also are hanging out with someone. So you're grabbing, let's say lunch with the volunteer. That's not nice for relational. Relational. You grab the lunch with the volunteer.

00;04;22;13 - 00;04;46;06
Nick Clason | Hybrid Ministry
Maybe a student. If it's like a spring break type week or whatever you have. Not yet. Once checked your emails, you have absolutely no time. You haven't done that yet. And so between travel time and all that, you get back and all your administrative work, we'll just call pink. We'll just call this admin. So you got to do emails, you got to do receipts.

00;04;46;06 - 00;05;06;19
Nick Clason | Hybrid Ministry
You got to process your seat from the lunch or the coffee that you just had. Right. Well, now you're at 4 or 5 and maybe you know what you do. Maybe you go home. But then maybe to. Because, again, you're a good youth pastor, down here, maybe down there. So you went home for a little bit? Here.

00;05;06;19 - 00;05;31;17
Nick Clason | Hybrid Ministry
You picked up your family and stuff like that. But then after dinner, you went back out and, you decided to go visit a student and watch them in the wrestling meet or whatever on a Monday night. Okay. So. So that's your day. That's your Monday. Okay. But then, it's fine because Tuesday rolls around, but you, you're doing like a a citywide disciple now, and so you have a meeting at ten for that.

00;05;31;19 - 00;05;53;05
Nick Clason | Hybrid Ministry
And so you get together with the youth pastors and you hang out and you do your thing. And then you haven't yet checked your email, so you gotta check your email again. And the secretary is upset at you because you did your C yesterday. You did it wrong. So now you got to go fix that. You got to put some finishing touches.

00;05;53;05 - 00;06;19;20
Nick Clason | Hybrid Ministry
You got to send, maybe some reminders, some emails. You got to make your slides for your Wednesday night program. Right. Once again. Oh. Your senior pastor, your senior pastor wants to meet with you. So, that takes up some more time, and then, well, you know, you want to be a good youth pastor, so on your way home, you can have coffee with that student who texted you this morning, and said, hey, can we get coffee?

00;06;19;20 - 00;06;46;29
Nick Clason | Hybrid Ministry
And so there you are. You're now getting coffee with your student. This is the problem, right? This happens week after week, day after day. And if I were to add another category over here, and let's just say we were to call it social media, you're asking yourself where in the world am I putting social media? Am I putting it down here, which is now after five family time?

00;06;47;04 - 00;07;07;01
Nick Clason | Hybrid Ministry
Am I putting it up here? Which again? Now you're working greater than 40 hours per week? When in the world is this going to happen? And the problem, like I said, for most youth pastors is not vision, not excitement for the thing, but it's scheduling and it's figuring out where this goes. So I'm going to help you out.

00;07;07;03 - 00;07;27;12
Nick Clason | Hybrid Ministry
Okay. So what is it? What is my hybrid strategy? Well, link down below is a completely free e-book. Anyone at any time can grab that. So I would recommend and ask that you do that. However, let me just break it down for you here on the whiteboard in social media, you're asking what exactly is your hybrid strategy?

00;07;27;13 - 00;07;53;01
Nick Clason | Hybrid Ministry
Well, for starters, the the step one of it is to become more regular on social media. My pack is basically like your fiber. Think about it. You'll get it. But what is it? It's posting more often to social media okay. Which everyone's down for that. And this is here for the end goal, right? Yeah. We want our student ministry or church social media to be a little bit more robust.

00;07;53;01 - 00;08;22;17
Nick Clason | Hybrid Ministry
That's the what. Well the win right. And if we look back at our calendaring segment just a minute ago, that's the real question. When is this happening? But just to answer it for you, for me, my answer is three times per week. Okay. So we're going the what is just basically more more social. How often the result is three times per week.

00;08;22;17 - 00;08;48;10
Nick Clason | Hybrid Ministry
And then again you're asking where and when am I going to find the time in my calendar to create 3 to 3 times more? Don't worry, I'm going to help you out with that. And then the how. Right. And this really is how like when is this getting done? Is we're going to do this thing together, right? I have this YouTube channel, I have this podcast, this is the free version of it, but I have an entire Patreon where I walk you through how to do it.

00;08;48;10 - 00;09;08;20
Nick Clason | Hybrid Ministry
I give you the tools when, where to post, and I make it happen for you. And all you have to do is simply run the play and post when it tells you to do it. That way you get to be an amazing youth pastor, going to coffees and going to kids games and meeting with your senior pastor and planning your Wednesday night.

00;09;08;27 - 00;09;41;05
Nick Clason | Hybrid Ministry
And I get to help build out your social media strategy and you get to simply follow the play. Now, you might be asking like, what if I have more creative bandwidth? And what if I have better ideas than you? I presume that you probably do. In that moment, instead of following my play, you simply post one of your ideas or one of your students ideas, or one of your volunteer's ideas, and you don't post one of mine because you do have creative energy, because you do have creative bandwidth, because you do have better ideas.

00;09;41;08 - 00;09;55;25
Nick Clason | Hybrid Ministry
But when you get busy, this is your fallback. It's here when you need it and because I'm giving it away, you don't even have to worry about the cost. Let's look in here to the next section.

00;09;55;27 - 00;10;21;11
Nick Clason | Hybrid Ministry
So here's why. This is expensive. You see, sometimes a system like this can cost hundreds. I mean, maybe honestly, even depending on who you end up going with, it could cost even thousands. And then on top of it, there's months of frustration as you enter into a brand new learning curve, trying to kind of figure all this out yourself and you realize, like, man, I'm a youth pastor, I'm not social media manager, content creator, or like graphic design or any of these things.

00;10;21;11 - 00;10;40;09
Nick Clason | Hybrid Ministry
Right? So like, I broke some of this down for you because I believe that there's really like for costs. And if you're watching here on YouTube, you see them on screen. One of the costs is like if I want like a turnkey done for you social media pack in my personal opinion, one of the best on the market nucleus social done by Brady Shear himself a bet pro church tools.

00;10;40;12 - 00;11;05;25
Nick Clason | Hybrid Ministry
It's amazing. It's $49 a month for unlimited stock footage as well as a monthly social posting calendar. One of the problems, though, and I've said this a million times over with even my own pack, is that if it can be done for you, it can also be done for many. And so it's not that custom. But Brady, in my opinion, does the best job of offering something done for you that's also still good and leans into what matters on social media cost.

00;11;05;25 - 00;11;27;24
Nick Clason | Hybrid Ministry
This is for like churches. This is $49 a month. Most youth ministry budgets can't sustain $49 a month, nearly $600 for the year. Or you could take a course. I found this video course here just by googling, and it turns out it's like $12 a month or $84 for the year. So now we're at, you know, at $684.

00;11;27;24 - 00;11;52;15
Nick Clason | Hybrid Ministry
Now for your entire youth ministry budget, if you want to learn. And if you're like, well, I just figured out myself, well, then then comes in the time cost, right? And like, probably you putting in ten ish hours a week of of learning and trying something new and you're going to be doing and trying some new stuff. Of course, we're in a new era where students speak in this digital native tongue, and you're going to have to kind of learn to speak at least some of that.

00;11;52;15 - 00;12;14;20
Nick Clason | Hybrid Ministry
And just at least become fluent with it. But if you're going completely from scratch with no help, like you're looking at probably ten plus hours a week to start, and then, of course, like if we look back at our calendar, where in the world is this going to go? I mean, like your calendar is already insanely full and so, like, you don't have ten plus hours.

00;12;14;20 - 00;12;42;08
Nick Clason | Hybrid Ministry
And so what again, always happens is a you're priced out from a cost standpoint and B, your time management isn't there anymore because you don't have the time to do it. This is where I believe I can provide value. So let's check this out okay. So let me prove to you how this works. So I'm going to give you a social media three month seasonal social media pack with a calendar and with the assets in order to create.

00;12;42;08 - 00;12;58;01
Nick Clason | Hybrid Ministry
Now here's the problem with most social media packs if it's done for you, it can be done for many. And so I want to also add a custom edge to yours. And so you are going to have to get your phone out. You are going to have to get some microphones, and you are gonna have to do a little bit of filming of yourself.

00;12;58;01 - 00;13;20;21
Nick Clason | Hybrid Ministry
Your face, your voice, or your students faces, your students voices, your volunteers voices. But some customization to your social media feeds. So it's not just a bunch of graphics. You see. That's where I think most social media packs fall short. Some designers cooking up amazing designs off in the lab that are better than anything you and I could create, but what mine does is mine helps coach you into the customization.

00;13;20;27 - 00;13;54;00
Nick Clason | Hybrid Ministry
And so you're going to post three times per week. And one of my favorite posts is a very simple we're going to call it man on the Street style post. I've created the graphics that will overlay on top of your video. So you get your phone out, you film, you chop it up, you edit it, and all you got to do is use something like an in-app editor like Capco or TikTok simply on your phone, hand it over to a student, ask them to do it, and then you take my graphic, which had the would you rather question, and you just lay it over top of it, right.

00;13;54;02 - 00;14;27;08
Nick Clason | Hybrid Ministry
I mapped this out back in November, and that particular post only took me five minutes and my Wi-Fi was lagging like absolute mad, crazy man. So in less than five minutes I had a edited, filmed and then posted custom video. Sometimes it's going to be custom, right? And so in this three times we have two styles. We have custom, but then other times it's just going to be done for you.

00;14;27;09 - 00;14;47;11
Nick Clason | Hybrid Ministry
It's going to be plug and play. I got what to do. And you're feeling anxious. I got verse posts. I got I got other like spiritual practice type things. Those are the ones that are packs, right. That they can be done for anyone, anywhere in any context. But I also got some of these, and this is just an example of how this works.

00;14;47;11 - 00;15;08;08
Nick Clason | Hybrid Ministry
And link down below is my full proof episode where like I said, I posted all eight styles. I have eight different styles. I have four custom, I have four done for you posted all eight of them and I let you know exactly how they performed. Here are the results actually on screen from my results episode. So this can work for you.

00;15;08;11 - 00;15;24;01
Nick Clason | Hybrid Ministry
And what's it going to do? It's going to accomplish this goal when your calendars overrun and busy, it's still going to give you. If you can commit to less than ten minutes, I would say ten minutes per week, then this is going to do it. And how are we going to do it? We're going to walk through this together.

00;15;24;01 - 00;15;54;03
Nick Clason | Hybrid Ministry
Because if you become a member of my Patreon every single Monday, I'm going to drop a recap episode. So I'm going to be there with you every single step of the way, coaching you through it. So let's check that part out. And here's the good news. To celebrate my 200th podcast episode, which is this one that you're listening to or watching, I'm giving the first 20 people free access to everything that I offer over, on, and inside my Patreon.

00;15;54;03 - 00;16;12;27
Nick Clason | Hybrid Ministry
Here's what's included. There is a weekly bonus podcast episode where I recap detail in outline my programing. And I'm not saying that I'm some creative genius, but I am saying that that is an attempt and that's something that we try to do. And so I explain some of the things that we offer and what we do in our programing.

00;16;12;27 - 00;16;47;02
Nick Clason | Hybrid Ministry
Think of it as like your virtual assistant, someone just giving you ideas and then you filtering those through the lens of your ministry, your context and your programing. I will help level up your creative programing through that podcast. Additionally, I have a seasonal social media pack, so it's three months worth of posting content. Everything that we've been working through on this episode, and it is included as a part of the Patreon membership, as well as access to every post that I have and all of the shop items that are for sale over on my Patreon.

00;16;47;02 - 00;17;14;08
Nick Clason | Hybrid Ministry
So if you're tired of trying to figure this out alone, then this is your moment. And here's how I'm going to do the first 20. You get this for free for the month of May. 2026. The rest of you, if you miss out on that first 20 moment, then I'm giving 50% off with this code. Same time frame h h standing for Hybrid Hero HH2 hundred 50% off to celebrate my 200th episode.

00;17;14;08 - 00;17;34;12
Nick Clason | Hybrid Ministry
Like I said, this is open now for three weeks, so it's a strike while the iron is hot moment. You don't need a bigger budget to reach students, you just simply need the right system. And to celebrate my 200th episode, I'm giving you access to that. My friends cheering you on, rooting for you. And as always, don't forget stay hybrid.

Episode 162: 10 Free Time Stations for Youth Ministry - Fun, Easy & FREE!

Nick Clason — Thu, 14 Aug 2025 05:00:00 -0500

Looking for fun, easy, and totally free youth ministry ideas that actually engage students? In this episode of The Hybrid Ministry Show, Nick Clason shares 10 high-energy, low-prep free time station ideas—from donut decorating to Mario Kart tournaments, 9 Square, Gaga Ball, social challenges, and more—all designed to boost student engagement and connection. If you're a youth pastor craving creative youth group games, fall event strategy, or hybrid ministry tips that work, this episode is packed with stealable ideas and a bonus resource you don’t want to miss!

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SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/162

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🕰️TIMECODES
00:00 This Strategy Make Him say what?!
00:36 The Freetime Strategy Explained
06:25 Donut Tattoos
06:39 Scavenger Hunt - Hybridized!
09:19 Board Games
09:36 Decorating
09:52 Steal The (Fill in the Blank)
10:29 Kajabi Can Can
11:14 Big Screen Mario Kart Tourney
11:37 9-Square
11:44 Gaga Ball
12:09 The Social Challenge

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TRANSCRIPT

00:00:00:03 - 00:00:19:25
Nick Clason | Hybrid Ministry
Your students don't want to sit through another 90 minute program. Can we be honest? Do you? In this episode, I'm going to break down my outreach event strategy, which when I shared it with my friend Eric with the kids, he had this to say about it. I love that thank you notes. That's something I'm gonna steal for future videos.

00:00:19:27 - 00:00:52:25
Nick Clason | Hybrid Ministry
In this episode, I'm going to hit you with ten ideas that you are definitely going to want to head over to my YouTube channel so that you can screenshot these and use them for your upcoming fall outreach event. Welcome, my friends, to the Hybrid Ministry Show! Well, hey everyone, welcome to episode 162 of the Hybrid Ministry Show. I am your host, Nick Claussen, and I'm going to be talking about one of the, strategies that we have for our outreach events that we've sort of stumbled into, and it's a little bit unique.

00:00:52:26 - 00:01:14:26
Nick Clason | Hybrid Ministry
You know, you heard what my friend Eric had to say about it, but essentially what it is, is it's creating moments of free time for your students. And so what I mean by that is we're not taking the full 90 minute block, or we're not taking the full 120 minute block of programing time that you have for your youth ministry and scheduling every single minute and making every single student do every single thing the entire time.

00:01:15:00 - 00:01:35:19
Nick Clason | Hybrid Ministry
But instead, what we're doing is we're opening up a window of time within our night, within our program to allow your students to kind of, like, choose their own adventure and do what they want to do. Now, if you're going to be using linked right here, the, download from the World's Greatest Donut Event Guide that we've been talking about, like, that's what, we've done before.

00:01:35:19 - 00:01:54:00
Nick Clason | Hybrid Ministry
And I want, you know, if you're looking for something to do, I want you to consider maybe doing that event and you can incorporate these ideas, this strategy, into your upcoming fall outreach event. And so, go ahead and go grab that download. It's completely free. It's going to point you to a resource over On demand that you can use and implement.

00:01:54:07 - 00:02:22:00
Nick Clason | Hybrid Ministry
And these ideas are things that you can use, borrow, steal, and include in your upcoming fall outreach event. But the the philosophy behind it is, as we talked about a couple episodes ago, this is a cultivate in the spiritual CPR. This is a cultivate night. We're we're inviting friends were hanging out. We're just, kind of letting our hair down, kicking our feet up and hanging out with students and helping them see that church doesn't have to be confusing.

00:02:22:00 - 00:02:44:04
Nick Clason | Hybrid Ministry
Church doesn't have to be weird. But the other reason that this is advantageous is very simply, when you have a message included in your night, you don't have as much time to program. When you don't include your message, you have more time to program. And here's what we do. Oftentimes, we're still like plugging through our scope and sequence like we use Collider.

00:02:44:04 - 00:03:07:24
Nick Clason | Hybrid Ministry
In fact, if you use Code hybrid ministry, I'll give you 10% off Collider for a year. So go check that out. They just dropped roadmaps. The first part of roadmaps year three. Really excited about the the judges series included in that. But, we'll just kind of keep plugging along in what we, you know, for a message that we should have taught on the night our outreach event is Worcester, upload it to YouTube.

00:03:08:01 - 00:03:30:01
Nick Clason | Hybrid Ministry
And then our Sunday morning curriculum is derived off of our Wednesday night curriculum. And so we'll still have that conversation on Sunday morning, even though we didn't have the message on Wednesday night. And it's just on YouTube. And so at the end of the night, a lot of times we'll just show a little teaser clip and say, hey, this is over on YouTube, go check it out, scan this QR code if you want to subscribe to our YouTube channel.

00:03:30:08 - 00:03:55:28
Nick Clason | Hybrid Ministry
And they're off to the races. And I mean the whole the whole good news right about these, this donut event is that it's getting students onto your social media, which at the end of this completely free fall masterclass playlist, I'm going to teach you how to build a social media team run completely by students that helps them create content not only for other students in your ministry, but create content with other students in your ministry.

00:03:55:28 - 00:04:15:18
Nick Clason | Hybrid Ministry
And so having this free time event opens up all of these things, opens up more options. And, you know, one of the things that we'll do is we'll, offer anywhere from like four or 5 or 6 different, like, things, little stations. And they have anywhere from 30 to maybe 45 minutes on the longer end to do whatever them that they want.

00:04:15:18 - 00:04:36:06
Nick Clason | Hybrid Ministry
But one of the things that we've done to kind of encourage them or highlight what's available is we'll create a little passport or like a punch card, or if they go to a station and complete it, they'll get a little sticker for it. And what that does is it just helps them. First of all, give gives your students, and anyone who's new like a little map of your area, what's included where what's going on?

00:04:36:06 - 00:04:53:27
Nick Clason | Hybrid Ministry
What can we do right now? And then we'll say, hey, if you, complete if you go to all six stations, come and submit this card back in and we will give you a candy bar. And then we'll also put your, you know, name or your passport in, a drawing for the grand prize at the end of the night or something like that.

00:04:53:27 - 00:05:11:25
Nick Clason | Hybrid Ministry
And so, you know, if students are maybe not interested in all six of the things, and that's one of the reasons why we do it is because we know, like, not every single student is going to want to do every single type of game that you do. And so we'll include like some artsy and crafty type things. But then we'll also include some really, really active type things.

00:05:11:27 - 00:05:30:13
Nick Clason | Hybrid Ministry
And so some students may be like, I'm more artsy. I don't want to do that active thing at all. And they're going to opt out of doing every single thing on the passport. But other kids, they might want to try to do all of it. And so they're going to try to run to every single station. So it just it it communicates what's available and it gives students an option to just win something.

00:05:30:13 - 00:05:47:14
Nick Clason | Hybrid Ministry
And that's just a fun way to kind of program it. I try to program the amount of time, like if we got 5 or 6 stations, I want to give them 30 to 35 minutes. I want there to be nearly not enough time for them to do everything, because when they leave, I want them to have in their mind like, oh my word, that event was so fun.

00:05:47:14 - 00:06:03:23
Nick Clason | Hybrid Ministry
I didn't even get to everything. And that's kind of like the vibe I want them to get in the car with with their parents, right? And when they're parents, like, how was it there? Like it was awesome. There is so much to do, you know what I'm saying? Like, that's kind of the vibe that we're going for. So if you're here on YouTube, these are going to flash up here on the screen.

00:06:04:01 - 00:06:24:29
Nick Clason | Hybrid Ministry
These are free time stations that are high fun, but they're low prep. And some of these we've done before, others of them are ideas that I have for future ones. And if you're doing the World's Greatest Donut Event launch guide, you can use some of these. These are ones that we actually have pulled together, for the donut event starting with.

00:06:24:29 - 00:06:50:00
Nick Clason | Hybrid Ministry
The first one is we had a donut temporary tattoo parlor. And so we can have students come in and just get a temporary donut tattoo. Right. And it's like you're doing the scavenger hunt. Like, one of the things I've done is, a future idea is like, we've done a scavenger hunt is one of the clues on the scavenger hunt was to have to go and prove that you got a donut tattoo, so it's like you kind of kill two birds with one stone.

00:06:50:00 - 00:07:10:00
Nick Clason | Hybrid Ministry
They come to the scavenger hunt, which is a second idea, by the way. Come to the scavenger hunt. One of the one of the clues is you know, go to the donut tattoo thing and they prove that they've done it. And so in addition to it, we like I try to hybridize my scavenger hunt, which, if you didn't know by the way, I have a weekly bonus podcast over on Patreon.

00:07:10:00 - 00:07:36:04
Nick Clason | Hybrid Ministry
It's only $4 a month, and I want you to think about that. Investment of $4 is like your creative programing assistant. Like, here's my question is $50 per year worth it for you to have? Almost like a programing and social media consultant and coach? Because that's essentially what this $4 tier would do. It's going to give you, for $48 for you, 12 times four.

00:07:36:07 - 00:07:57:00
Nick Clason | Hybrid Ministry
It's going to give you, someone who's just doing this on the front lines and is evaluating everything that I'm doing and boots on the ground. I'm not just like some, you know, youth ministry content guy. Like, these are things I'm actually doing. And I'll, I'll coach you through just by the evaluation of my own strategy, how it's going, what's going well, what's not going as well.

00:07:57:00 - 00:08:15:27
Nick Clason | Hybrid Ministry
And you can just steal all that I'm doing and bonus points, at the end of this episode, I'm going to be dropping a product that's $17. That's going to be incredibly valuable to you as you continue to lean in on social media. That's going to be free if you're already a $4 tier member of the Hybrid Heroes podcast.

00:08:15:27 - 00:08:33:28
Nick Clason | Hybrid Ministry
But I try to hybridize, and this is an example of thing I'll talk about on my podcast, The Scavenger Hunt. So, for example, we say, hey, prove to us that you voted on the first round of the donuts, because remember, at this event we're launching the bracket. And so we're doing donuts, seed number one versus donuts. Seed number 16.

00:08:33:28 - 00:08:53:10
Nick Clason | Hybrid Ministry
Donuts number eight versus donut seed number nine. Prove to us that you voted. And so, they can either vote with paper printouts which is the most boring, or they go on Instagram or YouTube and cast a poll style vote. Another one I'll do is I'll say, like in our most recent uploaded YouTube video, what was on so-and-so's shirt?

00:08:53:10 - 00:09:15:26
Nick Clason | Hybrid Ministry
What color was so-and-so's hat, who's teaching like or whatever? And so that'll also encourage them to pull their phones out. If they don't have a phone, go find someone who does have a phone and look at our YouTube channel. And then, you know, bonus points if you subscribe, like all those types of things, like, I'm trying to kind of lean into not only the other stations like the donut tattoo station, but also some of our hybrid ideas.

00:09:15:26 - 00:09:32:22
Nick Clason | Hybrid Ministry
And so Scavenger Hunt is one of my all time favorite stations. Another one is just simple, right? Like create a board game station. Like we already have a bunch of board games in our cafe. In our game room. We'll just lay those on a table and say, you can go do board games. And here's the thing so low prep on your part.

00:09:32:22 - 00:09:53:19
Nick Clason | Hybrid Ministry
You don't have to do anything with it. We in this donut event, we've done donut decorating for like a couple nights ago in our youth ministry, it was National Sugar Cookie Day. We did sugar cookie decorating like you could do some sort of food decorating or craft decorating of sorts. One of the one of my all time favorite active games is steal the Bacon.

00:09:53:19 - 00:10:10:26
Nick Clason | Hybrid Ministry
And so in this event, we just do steal the donut. You can buy a big donut plush on Amazon, or you can just very simply like throw anything out there, like a piece of, like we've done, like I've done like a duck tape night before. And I took a piece of cardboard and I duct taped all around the cardboard, and we played steal the duct Tape.

00:10:11:03 - 00:10:27:20
Nick Clason | Hybrid Ministry
Like, whatever theme event you're doing, like, steal that thing for, like, a steal the bacon style game where you have ten people on one side, ten people on the other, or however many. Right. And you can number them off. So this is one, this is one, this is two. This is two. When you call that number, they run on into the middle.

00:10:27:22 - 00:10:45:14
Nick Clason | Hybrid Ministry
Another one of our all time favorite active games is we call it One of our volunteers labeled it here called poison, but I've grown up calling it Kajabi can can just with the big trash can in the middle. And you try to not touch the trash can by holding someone's, you know, hands and dragging them into the trash can.

00:10:45:14 - 00:11:08:21
Nick Clason | Hybrid Ministry
You want to be the last person standing. Here's a pro tip grab dog rope. Chew toys so that you're not holding someone's like, wrist and like, crushing their knuckles because inevitably you're going to have like a senior guy football player next to like, a seventh grade girl. And he's going to destroy her hand. So give them both, like, dog rope, chew toys to hang onto with, like the ropes on the end.

00:11:08:23 - 00:11:29:24
Nick Clason | Hybrid Ministry
She's got a rope here. He's got rope here. And of course, if you break the chain, you're also out. Another thing that we've done before, and I'm just going to be honest, I don't know how well it worked, but we did like, big screen Mario Kart video game, tournament video games, and Mario Kart always a hit. The part that I'm not sure that worked was the tournament aspect.

00:11:29:24 - 00:11:45:17
Nick Clason | Hybrid Ministry
Like it was kind of chaotic and didn't really know who's next and who's in line and, you know, whatever. But it was still fun. Overall, we have in our space, we have like a nine square, so we'll just say eight. You can you know, play nine square if you want. So that's an option. Gaga ball. That's an option.

00:11:45:17 - 00:12:04:29
Nick Clason | Hybrid Ministry
And if you don't know like I recommend two portable versions. And so maybe you're in like a shared space. But for an event like this, you can drag those out and set them up. Link down. Below is my, recommended nine square option and my recommended Gaga ball option. So those are things you make a little financial investment here on the front side, but then you can use this whenever you have a big event like this.

00:12:04:29 - 00:12:23:29
Nick Clason | Hybrid Ministry
And those can be a part of your station, some of the things that you offer. And then finally the social challenge. So social challenge I'm going to teach you how to do that here in a couple episodes. So make sure that you're subscribed. But the social challenge is we some social media content with our students, by our students every single Wednesday night.

00:12:24:01 - 00:12:43:13
Nick Clason | Hybrid Ministry
And in the link below, I am going to share with you exactly how you can, build your own social media team and the exact strategy that we use. And like I said in a couple episodes, I'm going to flesh out a full class on how to build out a social media team based on student ministry volunteers and what that does.

00:12:43:13 - 00:13:03:02
Nick Clason | Hybrid Ministry
That just helps kind of continue to create those hybrid connections. You're doing it via social media. And like I said on August 28th, we're dropping something big that is going to help you get that social media team up and off the ground. So you're definitely going to want to make sure that you're subscribed. But for the next video here, we are going to now talk about we've done this donut event.

00:13:03:09 - 00:13:25:05
Nick Clason | Hybrid Ministry
We've welcome new students. We've included free time stations. Now let's look at event evaluation. How do we know whether or not we hit the mark? How do we know whether or not this event was successful? How do we know whether or not the budget money that we spent with, whether the juice there was worth the squeeze? We're going to answer all of those questions on the video that's linked right here on screen.

00:13:25:05 - 00:13:31:06
Nick Clason | Hybrid Ministry
So make sure that you tap into that and until next time, and as always my friends, don't forget to stay hybrid.

Episode 155: The Secret Sauce to Consistent Summer Engagement

Nick Clason — Thu, 26 Jun 2025 05:00:00 -0500

Consistency is hard—unless you steal my system. In this episode, I break down my exact weekly summer content rhythm for youth ministry using the ☀️ Summer Seasonal Social Media Pack: 1 spiritual reel, 1 fun reel, 1 carousel, and some bonus hybrid magic. You’ll get the full template, schedule, and content—so you can stay consistent, connected, and (mostly) sane all summer long.

*🦸 HYBRID HEROS GET IT FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/155

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 Dodgeball in a Cornfield & Summer Youth Ministry
00:55 My Secret Sauce Strategy
01:46 Monday’s Post
03:17 Wednesday’s Post
04:25 Friday’s Post
05:08 Bonus Ideas
06:11 Amazing Deal

--------------
TRANSCRIPT
00:00:00:06 - 00:00:29:07
Nick Clason | Hybrid Ministry
Consistency is hard unless you have a system. So steal mine if I'm giving you permission. So can we just be honest? Like summer youth ministry is kind of like playing dodgeball in a cornfield. No walls, no rules. Just pure chaos. You're leaders gone. You're students at camp. You simply trying to keep your Instagram feed, not looking like a ghost town.

00:00:29:08 - 00:00:56:22
Nick Clason | Hybrid Ministry
Well, in this video, I'm going to share with you my weekly social media strategy and how I grew a YouTube channel, along with several other social accounts to over 900 subscribers, completely organically. And best yet, it's actually all available to you. Link in the description. For less than a cost of a weekly cup of Starbucks. Welcome, my friends, to the Hybrid Ministry show.

00:00:56:24 - 00:01:18:22
Nick Clason | Hybrid Ministry
Well hey everyone, welcome to the Hybrid Ministry show. If you and I haven't had a chance to meet you. My name is Nick Clayton and in the trenches youth pastor currently serving on assignment in the DFW Dallas Fort Worth area. And I've been passionate about this thing. Digital ministry. I'm trying to make it, possible, accessible and frankly, easy for all of us.

00:01:18:22 - 00:01:45:12
Nick Clason | Hybrid Ministry
And I have a full proof system that I actually I want to share with you. And like I said in the open, steal it, man, it is yours. And so every single Monday, I post some sort of spiritual real. My goal, my goal is to post two pieces of content per day. However, what I recommend for most churches and most youth pastors who, maybe don't have as big of a team or as much experience with content is to post three reels per week.

00:01:45:12 - 00:02:04:25
Nick Clason | Hybrid Ministry
So if you are following my proposed and recommended secret sauce strategy, it would be posting some sort of spiritual reel per day. Now, if you prefilled your messages, or even if you like, capture your video live in the room somehow, then I recommend posting it into something like an opus clip. There's a link down below for you to check out.

00:02:04:25 - 00:02:28:28
Nick Clason | Hybrid Ministry
Opus clip where I'll take your message and I'll just chop it up for you using I super easy, super great. The other good thing is, if you do have some sort of like long form message version of your, of your message, if you're teaching in some way, shape or form, when you upload that to like YouTube shorts, you can link a featured video to the short and it can link out to your long form of that.

00:02:28:28 - 00:02:57:15
Nick Clason | Hybrid Ministry
And so that's what that's what we do. If you don't have either a, the capacity to sit down ahead of time film, that's what we do and that's what I recommend or B, capture it live in the room when you're teaching, then see if you download my social media pack. I actually have, but a bunch of different scripts to help you get through the summer of videos that you can just shoot on your phone selfie style and edit directly in something like a TikTok editor, an Instagram Reels editor, or even something like Cap Cut.

00:02:57:15 - 00:03:16:25
Nick Clason | Hybrid Ministry
And so that's what I would recommend you doing on Monday. And listen, if you're going to steal this, you're just going to grab my strategy. The number one way that you could give back to this channel is a very simple like or a subscribe. It really it costs you nothing over on YouTube or on your podcast catcher. And it really does help us out a whole bunch.

00:03:17:01 - 00:03:35:23
Nick Clason | Hybrid Ministry
Moving on. The second style of post I recommend that you do is do something fun. You know, I think a lot of times in youth ministry we feel like we have to be serious all the time, especially when it comes to what's going on on social media. But the fact of the matter is that think about your personal social media habits, whatever platform it is for you.

00:03:35:23 - 00:03:56:29
Nick Clason | Hybrid Ministry
Maybe it's Instagram, maybe it's TikTok, maybe it's YouTube, maybe it's even something like Reddit or Facebook. You know, I feel a lot of youth pastors on Facebook. Why do you get on social media? Maybe you always get on to, like, do your devotions in a low key sort of sense of the way, hoping that your church that you follow is going to post scripture and, and some sort of reels like that.

00:03:57:01 - 00:04:15:12
Nick Clason | Hybrid Ministry
Or if you're like me, you get on to laugh, to be entertained. Maybe I'm a huge basketball fan. I get on to, watch basketball content. And sometimes, sometimes I'm just going to be very honest with you. Sometimes I even I even get in arguments about my favorite team. So, that's a confession I'm willing to make, but post something fun.

00:04:15:12 - 00:04:48:08
Nick Clason | Hybrid Ministry
And in this downloaded pack, I include some done for you fun content, emoji guesses, or transition hook style videos. Things to have fun with your students. And then Friday, go ahead and post some sort of carousel post. Post a Bible verse or post, something spiritual like what to do if you're facing anxiety. You know, I, I posted that, recently, actually, this link right up here at the top of the screen is, from a video what I posted using my weekly summer content pack and the carousel post performed incredibly well.

00:04:48:08 - 00:05:02:24
Nick Clason | Hybrid Ministry
Go back and listen to that one. You'll see the ways that people were responding to it and says what to do when I'm facing anxiety, what to do when I'm struggling with anger, what to do when I'm struggling with lust, and we feel some of those in there completely done for you. Grab them, download them, post them to your feed and use them.

00:05:02:24 - 00:05:38:26
Nick Clason | Hybrid Ministry
And they're there for you and they're there for the taking. But I also recommend, in addition to some of these things that I've given to you, I've included some of my bonus content. And every week we get together with some of our students and we do man on the street interview style videos, or we do, tier rankings, or we do a guessing game called seven questions like, and we'll get students together on camera, either me versus them, them versus a staff person or them versus each other with podcast microphones or just a little like Bluetooth connected to your phone's sort of microphone, and which interview them we like, have fun, chatting it

00:05:38:26 - 00:05:57:20
Nick Clason | Hybrid Ministry
up with students, hearing their opinion, and then also like kind of messing around with them on on the edit, which is another really kind of like fun way to create content not only for your students, but also with your students and all of that, all of that. The good news is included in my summer seasonal social media pack.

00:05:57:20 - 00:06:20:13
Nick Clason | Hybrid Ministry
That's it. That's my one week. You take that, you repeat, you rinse, you repeat. You do it again, copy it, steal it, and implement it in your ministry. But hold on a second. I got an amazing deal for you on the other side. Check it out. So there's a lot going on this summer, I get it. And you want to stay active even when you're doing slip and slide kickball.

00:06:20:16 - 00:06:42:02
Nick Clason | Hybrid Ministry
This isn't a metaphor. I really own this, and someone's probably definitely gotten hurt on it before. So here's the deal I don't spend six hours a day. I don't spend six hours a week on all of this. I've put all of this together. So all you need to do is hit the link in the description and go download the Summer Seasonal Social Media pack.

00:06:42:02 - 00:07:01:04
Nick Clason | Hybrid Ministry
It has my weekly proposed schedule for you for the summer. It also has some pre-made templates, things like man on the street, questions, graphics. All you got to do is overlay that in an editor and you can do it directly on your phone, or even in something a little bit more upgraded, like an Adobe Premiere Pro or a DaVinci resolve.

00:07:01:09 - 00:07:21:00
Nick Clason | Hybrid Ministry
And then half of the post that you're going to get are completely done for you. Plug and play and you're off to the races. The other 50% is custom, because I don't think that a fully downloadable, where it removes your face and removes your voice and it removes your personality. I don't think that's a good strategy for social media in 2025.

00:07:21:07 - 00:07:40:02
Nick Clason | Hybrid Ministry
And so the good news about my pack is that I still allow you to be the voice, to be the face, to create content with and for your students. And you and your students are featured on your social platforms. But I've done all the heavy lifting on their scripts and graphics and templates and, telling you exactly what to do.

00:07:40:02 - 00:08:04:10
Nick Clason | Hybrid Ministry
All you gotta do is follow my instructions, put a cell phone camera and you are off to the races. The result? Consistency, engagement, and not fumbling the bag on your social media feeds this summer. Listen, I got you a link down in the description. Thank you guys so much for being here on the Hybrid Ministry Show as we attempt to make digital discipleship easy and possible and accessible.

00:08:04:10 - 00:08:08:15
Nick Clason | Hybrid Ministry
Until next time. And as always, my friends, don't forget to stay hybrid.

Episode 153: What I Posted This Week Using My Summer Content Pack

Nick Clason — Thu, 12 Jun 2025 05:00:00 -0500

I didn’t make anything new this week. I literally just hit post. Let me show you exactly what I shared using my Summer Content Pack—and how it performed.
Plus two bonus pieces of content that were the true all-stars at the end of this video!

*🦸 HYBRID HEROS GET IT FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/153

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 I didn't make anything new this week!
00:29 Post #1
01:13 Post #2
02:18 Post #3
03:05 When a post doesn't perform…
04:34 Easy Summer Social Media Strategy
06:06 Post #4
07:16 Bonus Post: 7 Questions
07:55 Bonus Post #2: Drafts
08:37 The Power of Variety

--------------
TRANSCRIPT
00:00:00:00 - 00:00:02:10
Nick Clason | Hybrid Ministry
I didn't make anything new this week.

00:00:02:10 - 00:00:06:29
Nick Clason | Hybrid Ministry
I downloaded, I posted, or I used the scripts included.

00:00:06:29 - 00:00:15:02
Nick Clason | Hybrid Ministry
I'm going to show you exactly what I use out of my summer social Media content pack, as well as let you know how it performed,

00:00:15:02 - 00:00:17:08
Nick Clason | Hybrid Ministry
plus two bonus

00:00:17:08 - 00:00:23:08
Nick Clason | Hybrid Ministry
pieces of content that are also included in the pack. And I'm gonna let you know how those perform as well.

00:00:23:08 - 00:00:28:17
Nick Clason | Hybrid Ministry
They were really the all stars of the week. Welcome, my friends, to the Hybrid Ministry show.

00:00:28:17 - 00:00:44:11
Nick Clason | Hybrid Ministry
All right, so first up, we have the what to do if archetype. This is included in the done for you section of the Summer social media pack. And this particular post if you're watching here on screen, which is why you should definitely be subscribe to our YouTube channel.

00:00:44:11 - 00:01:03:15
Nick Clason | Hybrid Ministry
So you can see some of this stuff is because, this one says what to do if you're feeling anxious. We had a lot of great engagement on this, including some shares. One of our leaders shared the whole carousel to her Instagram story. Why? Because it's relevant to what people are going through. And so here's what's so cool on Instagram, we had

00:01:03:15 - 00:01:08:13
Nick Clason | Hybrid Ministry
483 people view the post, 13 likes, five shares.

00:01:08:13 - 00:01:09:08
Nick Clason | Hybrid Ministry
And then over on

00:01:09:08 - 00:01:13:12
Nick Clason | Hybrid Ministry
TikTok we had 151 views with 12 likes.

00:01:13:12 - 00:01:29:12
Nick Clason | Hybrid Ministry
The second post type that you're going to see is the Devo style clip. Now this one is included in the custom for use section, where I've included scripts and graphics and templates, and depending on what that type of post is. But this particular one, I use one of the scripts that I've included.

00:01:29:14 - 00:01:52:13
Nick Clason | Hybrid Ministry
And so I shot this 1 in 1 take. You'll notice I'm going to cut off because I'm just getting ready to play pickup basketball on Tuesday morning of, before staff meeting this week. And so I just still had that outfit on. I grab my phone selfie style video, low pressure sitting in my office, and then I use this script, like I said, included in the social media pack, and I think it landed perfectly.

00:01:52:13 - 00:01:56:00
Nick Clason | Hybrid Ministry
But best of all, again, if you're watching here on YouTube, check this thing out.

00:01:56:00 - 00:02:06:24
Nick Clason | Hybrid Ministry
I edited this whole thing in the TikTok TikTok video. TikTok was that TikTok video editor at man, and it looks so professional.

00:02:06:24 - 00:02:10:21
Nick Clason | Hybrid Ministry
And here's how it performed on Instagram. We got 179 views, ten likes,

00:02:10:21 - 00:02:18:17
Nick Clason | Hybrid Ministry
YouTube, 895 views, four likes and then TikTok 535 views and 55 likes.

00:02:18:17 - 00:02:40:21
Nick Clason | Hybrid Ministry
Post three is another one of the custom for you. This is the transition hook style video, so this one is a vertical piece of content where I include the start of the video and then here at the very end, it cuts to one of our, students in our ministry that's actually, acting out the rest of it, where he then stands up and he talks to people about God.

00:02:40:27 - 00:02:52:07
Nick Clason | Hybrid Ministry
And, sometimes we invite people to church. Sometimes we invite people to events to Sunday morning to Wednesday night, or we just simply talk about the importance of leaning in to God and trusting him. But what I want you to see here is look at this on

00:02:52:07 - 00:02:55:01
Nick Clason | Hybrid Ministry
Instagram. 427 views, 16 likes

00:02:55:01 - 00:02:59:13
Nick Clason | Hybrid Ministry
YouTube 1686 views 16 likes. Check this one out

00:02:59:13 - 00:03:03:13
Nick Clason | Hybrid Ministry
TikTok only 50 views zero likes.

00:03:03:13 - 00:03:03:23
Nick Clason | Hybrid Ministry
Now I want to

00:03:03:23 - 00:03:20:13
Nick Clason | Hybrid Ministry
stop here and talk for a second. What do you do when you experience a post like this? My guess is, you've done something like this before. You've tried something before, you've tried your hand at social media, and you've gotten a post like this one, right? Here's the thing. Just like basketball, many of you know I'm a huge basketball fan.

00:03:20:13 - 00:03:41:26
Nick Clason | Hybrid Ministry
Just like basketball, you have to trust the process. Sometimes you guard your kids to the best of your ability. And here is where we do turn around. Three pointer at the end of the shot clock and it goes in. But all you can do is control what you can control, get in position, practice and use and do the fundamentals and just continue to execute.

00:03:41:29 - 00:04:00:29
Nick Clason | Hybrid Ministry
Sometimes it goes well for you and other times not so well. But the fact of the matter is you just got to keep showing up. And that's really the game with social media. And that's what makes it so hard. I think a lot of times for youth pastors is to continue to show up when you experience less than, you know, less than encouraging results.

00:04:00:29 - 00:04:19:16
Nick Clason | Hybrid Ministry
Kind of like this one, right? And you'll notice this is a clunker, but it's a clunker on TikTok. And that's why I recommend diversifying the platforms that you use. I have analytics from YouTube. I have analytics from Instagram, and I like how both of those performed, even though on TikTok it didn't quite perform how I want it to.

00:04:19:16 - 00:04:33:28
Nick Clason | Hybrid Ministry
But that's okay because I still got over 2000 views, or at least close to it. I'm doing math in my head on the fly. Never a good recipe, but, I and I got over 2000 views, across two other platforms, even though I only got 50 on one.

00:04:33:28 - 00:05:11:18
Nick Clason | Hybrid Ministry
Hey, youth pastors, church communications people, would you like to have your social media dialed in for the next 90 days, especially with summer on the horizon? Listen, that's exactly what you're going to get with the summer and seasonal social media packets. A new product that I'm rolling out exclusively on my Patreon is three months of custom strategic content for less than $20, and this is built specifically for busy youth pastors like you who want to stay active on TikTok and Instagram Reels and YouTube without spending ten plus hours a month figuring out what to post.

00:05:11:19 - 00:05:32:21
Nick Clason | Hybrid Ministry
So here's what you're going to get. You're going to get 50% of the content completely done. It's turnkey. Plug and play, post it and go. The other 50% is custom content for you to still shoot. However, I'm going to provide scripts and templates and frameworks so that your face, your students and your volunteers are who are seen on your social media feeds.

00:05:32:24 - 00:05:54:25
Nick Clason | Hybrid Ministry
This is not just pretty graphics. This is a full blown social media strategy for the next three months, designed by someone who knows both youth ministry and digital ministry. And so if you're tired of scrambling for the cost of less than a pizza and frankly, more nourishing than a pizza, grab the seasonal social media pack today. Oh, and I almost forgot.

00:05:55:02 - 00:05:57:05
Nick Clason | Hybrid Ministry
Patreon members get it for free.

00:05:57:20 - 00:06:11:15
Nick Clason | Hybrid Ministry
All right, post number four is the fourth and final one I'm going to share with you today. This one is again from the done for you section. And this woman is so plug and play. I've already created it for you, even though the thumbnail says I created none of these.

00:06:11:15 - 00:06:27:01
Nick Clason | Hybrid Ministry
I created all of these, but I created them for you to take and to do and to download. And I supply all of the different verse texts. And here's how it performed. Instagram 207 views eight likes YouTube 1198 views 62 likes

00:06:27:01 - 00:06:30:29
Nick Clason | Hybrid Ministry
one comment from Jenna Jack which says I memorized this passage.

00:06:30:29 - 00:06:36:12
Nick Clason | Hybrid Ministry
And then on TikTok 507 views 95 likes one comment to save

00:06:36:12 - 00:06:41:04
Nick Clason | Hybrid Ministry
the summer social media pack includes eight different types of videos.

00:06:41:10 - 00:07:00:24
Nick Clason | Hybrid Ministry
I've shared four of them with you. Two of the ones I share with you were from the done for you section, and two of the ones I share with you are from the custom for you section. The custom for you are making your social media about you, you, your leaders, your students like making you guys the real heroes on your social media.

00:07:00:24 - 00:07:07:04
Nick Clason | Hybrid Ministry
But to channel my inner Billy Mays here, I want to say, but wait, there's more.

00:07:07:04 - 00:07:25:03
Nick Clason | Hybrid Ministry
I also pulled out one of our seven questions archetypes, and that's included in the bonus section of the content with over 100 different topic type ideas. And on this particular seven questions, we took it to our studio in our church, and I sat down with two of our students, two of our high school girls, and they played seven questions.

00:07:25:03 - 00:07:45:24
Nick Clason | Hybrid Ministry
One of them was thinking of something in their head, and the category was beach item, and she was thinking of Beach Umbrella. And the other one had to guess. And for that one on Instagram, we had 431 views and 19 likes. On YouTube we had 227 views, eight likes, and on TikTok we had 963 views and 21 likes.

00:07:46:00 - 00:08:02:18
Nick Clason | Hybrid Ministry
We also then, with a couple of our high school boys, sat down and did a NBA dress section, which I do have words for these guys because nobody, nobody included the MVP of the NBA this year one Shay Gilgeous Alexander. Regardless of that, here's

00:08:02:18 - 00:08:08:27
Nick Clason | Hybrid Ministry
how their post performed on our social media on Instagram 500 views, 17 likes, two comments, seven shares

00:08:08:27 - 00:08:17:04
Nick Clason | Hybrid Ministry
YouTube 1244 views 13 likes TikTok 862 views 36 likes three

00:08:17:04 - 00:08:18:05
Nick Clason | Hybrid Ministry
comments and two saves.

00:08:18:05 - 00:08:27:19
Nick Clason | Hybrid Ministry
And listen, the comments are not always the nicest, especially when you do sports stuff. So just be on the lookout for that. Protect your students. Or, you know, I don't know, maybe don't.

00:08:27:19 - 00:08:39:29
Nick Clason | Hybrid Ministry
But here's what I notice, right? Variety works. You'll notice I share with you, two from our PAC, two from Denver. Done for you, two from custom, and then two of my bonus ideas.

00:08:40:01 - 00:09:05:12
Nick Clason | Hybrid Ministry
All very different varieties. Some spiritual, some not spiritual, some plug and play, some where you have to do a little bit of editing, but every style hits differently. Some are more reflective, some were more scroll stopping. But the big takeaway is that I didn't actually create any of these from scratch. And so like I said, every single one of these comes straight out of my summer content social media pack.

00:09:05:17 - 00:09:10:17
Nick Clason | Hybrid Ministry
You get it for just 1799 is linked down below in the description, which is

00:09:10:17 - 00:09:32:16
Nick Clason | Hybrid Ministry
three months worth of your social media strategy. And that's actually only $0.07 per post idea. It's insane value. You would not avoid buying something for $0.07 if it was going to really increase. And add so much value to your life. Just look at how performed on our social channels.

00:09:32:16 - 00:09:58:27
Nick Clason | Hybrid Ministry
These are real results from a real student ministry in Dallas, Texas area. They can be your results to. All you got to do is head over to the link and download those. You won't. You will not regret it. Listen, I want you to save actual time this summer for actual ministry. Let me do the work. Let me play on your social media calendar and hey, I'll see you next week with more info and deep dives like this.

00:09:58:27 - 00:10:02:03
Nick Clason | Hybrid Ministry
And don't forget, as always my friends, to stay hybrid.

Episode 148: How I’m Doing 3 Months of Content with THIS One Resource

Nick Clason — Thu, 08 May 2025 05:00:00 -0500

This is your youth ministry summer social media game-changer. With 3 months of ready-to-go posts, training videos, and templates, you’ll never stress about what to post again. Designed for youth pastors by a youth pastor using a proven hybrid ministry model.

*🦸 HYBRID HEROS GET IT FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/148

//TRY OPUS
https://www.opus.pro/?via=a5d361

//SOCIAL CHALLENGE PLAYLIST
https://www.youtube.com/playlist?list=PLngXlSr64YaKLwZqOkQe7NzOqSVR0-P1s

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 Digital vs In-Person Ministry
01:02 Why Hybrid Ministry Matters
06:47 Summer Social Media
09:22 Gear You’ll Need
09:39 Summer Social Posting Schedule
10:01 Done For You 1
10:21 Done For You 2
10:41 Done For You 3
11:11 Done For You 4
11:51 Custom For You 1
13:26 Custom For You 2
15:57 Custom For You 3
16:51 Custom For You 4
17:40 Bonus Idea

--------------
TRANSCRIPT
00:00:00:00 - 00:00:09:27
Nick Clason | Hybrid Ministry
In this video, we're going to explore the world between digital ministry and in-person ministry, a thing that I like to call hybrid

00:00:09:27 - 00:00:37:07
Nick Clason | Hybrid Ministry
ministry. Welcome to the hybrid Ministry show, My friends. And in today's episode, what I want to look at is I want to look at the competition between hybrid ministry and in-person ministry. In fact, linked right here at the very top of the video is one of my favorite episodes I've ever done, where my friend Josh sat down with me and he he asked me to take an in-person youth ministry program and make it hybrid or bring about a hybrid component.

00:00:37:07 - 00:00:55:14
Nick Clason | Hybrid Ministry
And so we're going to explore what exactly I mean by that. What exactly is digital ministry? And make sure you stick around to the end, because I have a resource that I think will help you absolutely crush, lock in and make your summer youth ministry social media absolutely

00:00:55:14 - 00:00:59:14
Nick Clason | Hybrid Ministry
pop. I have a resource for you. It's going to blow your mind.

00:00:59:17 - 00:01:19:15
Nick Clason | Hybrid Ministry
Welcome, my friends, to the Hybrid Ministry show. Well, hey everyone, welcome to the Hybrid Ministry show. If you and I haven't had a chance to meet yet, my name is Nick Klassen. I'm a youth pastor of 14.5 years, and I have been pursuing this thing called hybrid ministry for a while now. And let me just help you understand some

00:01:19:15 - 00:01:20:12
Nick Clason | Hybrid Ministry
of the reasons why.

00:01:20:12 - 00:01:24:15
Nick Clason | Hybrid Ministry
For me. So for me, there are kind of three core

00:01:24:15 - 00:01:30:21
Nick Clason | Hybrid Ministry
statistics. There's several out there, honestly, but three that really stick with me is that Gen

00:01:30:21 - 00:01:45:01
Nick Clason | Hybrid Ministry
Z. And we can assume Gen Alpha because we don't have data yet on them. But but this we can assume this to be true. Gen z, Gen Alpha. They use their mobile device more than they use any other device combined.

00:01:45:08 - 00:02:03:06
Nick Clason | Hybrid Ministry
Furthermore, 69% of students own a smartphone, but I get this the age of 12. We do have data for them, and then also 90%, according to Pew Research, use YouTube. 90% of teenagers say that they use YouTube. And I get it, man. Like if you're a youth

00:02:03:06 - 00:02:08:16
Nick Clason | Hybrid Ministry
pastor, you're like, phones are a distraction. Gotta get rid of, use paper Bibles.

00:02:08:19 - 00:02:36:18
Nick Clason | Hybrid Ministry
You know, digital Bibles don't count all the things like I've heard it. I've been there. I've been a part of youth ministry for a long time. But there's a verse in Jeremiah chapter 29, no, not 2911, but right before that verse, Jeremiah is having a conversation with God. And here's what God says to Jeremiah. He says you should build homes, plan to stay, plant gardens, eat the foods that they produce, marry and have children, and find spouses for them so that you may have many grandchildren.

00:02:36:18 - 00:02:41:21
Nick Clason | Hybrid Ministry
Multiply. Do not dwindle away. But you gotta understand the context here,

00:02:41:21 - 00:03:04:20
Nick Clason | Hybrid Ministry
which we don't do for Jeremiah 2011 very often, is that the Israelites are stuck as captives in Babylon, and what God is telling Jeremiah to do is he's saying, stop complaining. Stop trying to find a way out. Stop trying to leave. Instead, invest in where you live and youth pastors, pastors, church communications people, discipleship pastors, college pastors.

00:03:04:23 - 00:03:22:01
Nick Clason | Hybrid Ministry
Digital ministry is not going anywhere. You may not like it. You may not even think it's the most effective. But the majority of millennials, Gen Z and we can assume Generation Alpha, say that a digital version of church is valuable to them and one that they would lean into, and it doesn't

00:03:22:01 - 00:03:24:22
Nick Clason | Hybrid Ministry
mean that their in-person attendance is going to go away.

00:03:24:22 - 00:03:43:07
Nick Clason | Hybrid Ministry
That's a lot of the fears of us in church leadership is that if we offer a digital component, they're just going to choose that instead of, coming to church in person. But far from it. We're also seeing in this generation, more than even older generations, that community is so much more important to them. So they don't want to forsake the in-person moments.

00:03:43:07 - 00:04:06:25
Nick Clason | Hybrid Ministry
And so when we take the in-person moments and the best that it has to offer, when we take the digital things and the best it has to offer, and we find that sweet spot right in the middle, we find what I call hybrid ministry. A great example of it is honestly, Home Depot. And think about it like you throw on your new balances and you throw on your cargo shorts on on a Saturday morning, you got a project and then you're going Home Depot.

00:04:07:01 - 00:04:29:08
Nick Clason | Hybrid Ministry
And but you don't really have like an agenda, right? You're just walking around. You're just kind of like you're taking in the smell of lumber and you're just you're just kind of exploring what the hallways and the aisles of Home Depot have to offer other times, and then, like, you don't have time, right? You go online, you make an order so that it's delivered to your doorstep because you don't have time to just live out your full dad mode experience.

00:04:29:15 - 00:04:37:05
Nick Clason | Hybrid Ministry
But my favorite, honestly version to experience Home Depot is while I'm in the store on their app because their app. If you haven't seen it yet, their app shows you

00:04:37:05 - 00:05:01:02
Nick Clason | Hybrid Ministry
where every single thing in their entire store is located. And so that's what I think we should be doing as youth pastors. Finding a way to intersect where teenagers already admitted they're spending their time, not forsaking the good elements of gathering together and community and accountability and all those things, but also leaning into this hybrid sort of moment.

00:05:01:08 - 00:05:19:28
Nick Clason | Hybrid Ministry
And so, well, I want to do is I want to give you one of the easiest ways to kind of to kind of step foot into this hybrid space. And it's by up taking your social media engagement. Now, here's the thing. A lot of youth pastors, and if you've been following me along on this channel for a while, posts

00:05:19:28 - 00:05:24:27
Nick Clason | Hybrid Ministry
announcements on their feed, just assuming that social media is another announcement platform.

00:05:24:27 - 00:05:45:07
Nick Clason | Hybrid Ministry
But the reality is that that's not what social media is best made for. It doesn't mean that we can't still get the word out about what we have going on, but what it does mean, and what we should be doing is that we should be intersecting and invading the lives of students on the places that they spend their time, including TikTok, Instagram, and YouTube.

00:05:45:07 - 00:05:51:27
Nick Clason | Hybrid Ministry
Remember, 90% teenagers say that they use YouTube in the ways that they're consuming it reels TikTok videos and

00:05:51:27 - 00:06:05:14
Nick Clason | Hybrid Ministry
YouTube shorts. And so the good news is that you can create the same type of content short form, vertical based video that goes on TikTok, that goes on Instagram, that goes on YouTube, and maybe even Facebook if you choose to post it there as well.

00:06:05:17 - 00:06:25:26
Nick Clason | Hybrid Ministry
But you don't have to create multiple different types of content like I did when I first started in youth ministry 15 years ago. Instead, you post that, you know, 180 or 1080 by 1920, vertical based video. And then you post it in all the places that you want to post it. Don't have a TikTok account, no

00:06:25:26 - 00:06:27:19
Nick Clason | Hybrid Ministry
video post on Instagram and YouTube.

00:06:27:22 - 00:06:48:23
Nick Clason | Hybrid Ministry
Don't have a YouTube account? No big deal. Post on TikTok and Instagram. Don't have an Instagram account? No problem. Post on TikTok and YouTube. Don't have any of them? Start a YouTube account and start posting YouTube shorts because 90% of teenagers self-identify that they're on it. So what should you post? I'm glad that you asked. Let's dive!

00:06:48:25 - 00:07:10:21
Nick Clason | Hybrid Ministry
So I'm so excited to roll this out because I can't lie, I have been looking for a thing to provide for youth pastors on a social media platform. Landscape that is custom. That's not just a bunch of pretty graphics, but also doesn't add more work to your plate. And I can't lie, I've been wrestling with what kind of service can I offer?

00:07:10:21 - 00:07:37:02
Nick Clason | Hybrid Ministry
I think I have something, at least messaging wise, for youth pastors, but once they get into it becomes a lot of work and it gets a little bit overwhelming. So if you're watching here on screen, you'll see my screen. And this is what I'm offering. So I'm offering this brand new program called Seasonal Social Media, which essentially is 40 posts, three months worth.

00:07:37:02 - 00:07:58:06
Nick Clason | Hybrid Ministry
If you follow my recommended posting strategy, I recommend that youth pastors post three times per week and this will satisfy that reality. And so what you get is three months of custom, youth, ministry, social media content and it all costs less than $20. And here's the good news. Just like this ad copy here says it's not just content.

00:07:58:06 - 00:08:19:08
Nick Clason | Hybrid Ministry
It really is a full social media strategy included in the download. If you choose to go ahead and do this, is you get my complete Hybrid Strategy guide, which will detail and outline a lot of what I have just been saying on this video and I've been saying in other podcasts for years and years and years. And so this will lay the foundation and the philosophy.

00:08:19:15 - 00:08:46:17
Nick Clason | Hybrid Ministry
And then this is what you're actually going to get. You're going to, take this, this social media, package. And it's got two different categories, and it's got completely done for you content that you literally download and you post and you plug and you play, set it and forget it. The other 50% is custom content. So you're going to be filming this, but the good news is you don't need to film every single thing yourself.

00:08:46:17 - 00:09:04:28
Nick Clason | Hybrid Ministry
You don't need to edit everything yourself. And if you don't have any of those skills, I'll walk you through how to do all of that on this podcast, as well as in this little document here. If you go ahead and download this thing where you can import some of what I have to offer, that's custom, but I have templates and I have layovers and I have scripts and I have things that you can do

00:09:04:28 - 00:09:15:17
Nick Clason | Hybrid Ministry
and things that you should say, and all of those things that you can edit in an in-app editor, like a TikTok or an Instagram Reels, or even over on something like Cap Cut.

00:09:15:17 - 00:09:32:02
Nick Clason | Hybrid Ministry
And so you got, like I said, you got done for you. You got things that are still left for you to shoot, but I provide all the assets that you're going to need for it. Here are things that you can buy all you really, honestly need is your camera phone. You can upgrade some microphones, which I do recommend upgrading some microphones.

00:09:32:03 - 00:09:50:19
Nick Clason | Hybrid Ministry
You can check out some of those links there. And optionally if you want to buy a better camera, if you have a little bit of budget, here's what I recommend. Here is also your posting schedule. Okay, so the week of June 2nd post this video, then post this video, then post this video the week of June 9th.

00:09:50:20 - 00:10:09:15
Nick Clason | Hybrid Ministry
This video, this video, this video all the way on through. Don't like my schedule? No big deal. Make your own. All right. Here you go. But what's going to happen? Let me show you first when you open these up. Here's what the done for you package looks like in, you open it up and there are four different types of videos.

00:10:09:15 - 00:10:25:13
Nick Clason | Hybrid Ministry
And so, there are Bible verse videos and there are five different Bible verse videos. And so what you can do is you'll see right here, you just very simply posted Bible verse, add a caption and you're good to go. This one right here is one of my all time favorites a sell it over and download youth ministry as well.

00:10:25:18 - 00:10:47:09
Nick Clason | Hybrid Ministry
But it is emoji phraseology and I combine these two together because I used to make these for stories, but now I'm trying to make them for reals. So see if you can comment what this summer edition emoji phraseology is intending to say. The correct answer of courses. Sunburn. You continue on down. I have five of those. And here I have five different spiritual practice videos.

00:10:47:09 - 00:11:08:18
Nick Clason | Hybrid Ministry
So for example, a student scrolling and they stop across one of your reels or TikToks or YouTubes that you post and you encourage them to actually lean in to some spiritual practices that they can actually, they can actually, while they're on social media, connect with God in a real and meaningful way. And so this one is a 32nd take time to pray.

00:11:08:23 - 00:11:32:10
Nick Clason | Hybrid Ministry
And this timer counts down that. And then lastly this is the only non video post. These are like carousel based posts like that you can post on Instagram. But the good news once again you can also post photo slides on TikTok. And you can also post that on your YouTube, post feed as well on your on your community use, because the community tab now is just called the Post Feed.

00:11:32:12 - 00:11:52:12
Nick Clason | Hybrid Ministry
And so I created these. What do you do if you feel anxious. And it's got Bible verses, along with the header of an instruction of what you can do. And I got it for five different categories about anxiety, loneliness, giving up temptation or anger. So those are the done for you. Those are turnkey okay. Here's the custom for you.

00:11:52:12 - 00:12:18:10
Nick Clason | Hybrid Ministry
All right. So in every single one of these there's an instruction. And then the instruction video tells you exactly what to do along with gives you an example along with in most cases gives you some sort of script. So in this case this is Bible trivia. You hop on your cell phone, you shoot a selfie style video under 60s, and you simply ask these questions and all you gotta do is print this out, or pull this up on your computer screen and read it directly to the camera.

00:12:18:13 - 00:12:23:06
Nick Clason | Hybrid Ministry
And then when you're done, you can go ahead and you can, post a video and you can

00:12:23:06 - 00:12:37:29
Nick Clason | Hybrid Ministry
overlay it with one of these overlays. In fact, right here on screen, if you're watching on YouTube, is an example of me editing a video that I did for our ministry in our context, using this exact same overlay, using the TikTok, video editor.

00:12:38:05 - 00:13:00:06
Nick Clason | Hybrid Ministry
When I was done and I posted it, TikTok now auto saved my video without a watermark, and so then I could go to Instagram and post that same video. And then I could also go over to YouTube shorts and post that exact same video. If you don't have TikTok, you can also use it in the Instagram Reels editor by using the little sticker, button and then put this in, drag it to full screen.

00:13:00:14 - 00:13:21:05
Nick Clason | Hybrid Ministry
And the only thing you're probably gonna have to do at the end, because Instagram doesn't auto save your reels that you post, go on to Google Chrome, search it, download Instagram reel without watermark, save that, video, and then go post it wherever else you choose to post it. Perhaps TikTok or perhaps YouTube. Let me just recommend, if you do have TikTok, just start there.

00:13:21:05 - 00:13:26:13
Nick Clason | Hybrid Ministry
And it's a lot easier than some of these other platforms to start with. So that's Bible trivia. This

00:13:26:13 - 00:13:44:17
Nick Clason | Hybrid Ministry
one right here is either your devotional or your recap content. So let me let me speak to what your options are here. You preach a sermon every week, so get on your cellphone again. Self-styled video lesson 60s. And just riff on one of the points of your last sermon.

00:13:44:17 - 00:14:00:27
Nick Clason | Hybrid Ministry
So, for example, you talked about God is Love. Pull up in your camera and say, you know what? Sometimes it's hard to love people and go on and talk for 60s I know you can do it. All right. Here are three best practices with that. Number one, always add a caption. Number two

00:14:00:27 - 00:14:03:13
Nick Clason | Hybrid Ministry
add some sort of title on screen.

00:14:03:13 - 00:14:04:17
Nick Clason | Hybrid Ministry
All right. And then number three

00:14:04:17 - 00:14:09:06
Nick Clason | Hybrid Ministry
add music. And then a bonus. Best practice a hack is do

00:14:09:06 - 00:14:18:15
Nick Clason | Hybrid Ministry
not listen to me. Do not reference your in-person gathering. Not that you shouldn't. And other people shouldn't have to know about it. But

00:14:18:15 - 00:14:25:11
Nick Clason | Hybrid Ministry
don't say something like, you know, last Wednesday we talked about such, such and such. Leave that be on social media.

00:14:25:11 - 00:14:49:27
Nick Clason | Hybrid Ministry
People are stumbling upon your content organically. They have no frame of reference for what you're talking about. So you can both serve your current students because they're going to remember what you just talked about, along with any potential new viewers. The other thing you do is if you're only given 60s, which is what I recommend to keep under, is that if you say under 60s saying, you know, last Wednesday night, it was great.

00:14:49:27 - 00:15:13:17
Nick Clason | Hybrid Ministry
We had a lot of good time. Remember that dessert auction we had? Don't forget those of you that were there. And maybe if you weren't, that we talked about love, you just wasted, like, five, eight, seven seconds of your precious 62nd real estate. Now, you don't have to just recap your videos. You can do like if you click on this little example here, this is a a clip from a long form message that that I do, which is what I recommend doing.

00:15:13:20 - 00:15:26:01
Nick Clason | Hybrid Ministry
If you see my hybrid strategy guys also included in here, I recommend long form versions of videos posted on YouTube. But for right now, if you're just downloading this pack and you're just focusing on social media, do some

00:15:26:01 - 00:15:37:29
Nick Clason | Hybrid Ministry
sort of devotional recap. If you don't have a video of your sermon, if you do, go ahead and, throw it into a service like Opus Stock Pro, which is what we use, to clip our long form down into short form.

00:15:38:03 - 00:15:59:25
Nick Clason | Hybrid Ministry
But again, if not just use a Devo style, video or, if you don't have like a recap or something to say, you can use some of these, scripts that I've created that you can, just follow verbatim, follow some of the instructions, and you can post those and you'll be good to go. These right here are called man on the street style interviews.

00:15:59:25 - 00:16:32:29
Nick Clason | Hybrid Ministry
These are one of the lowest hanging fruit ways to, interact with your students. You basically go around, you just interview them. And this is where you get any, like, a microphone, to buy, you can get a super cheap USB Bluetooth microphone that plugs directly into your phone, but you go around, you interview students. And what I always recommend doing is interviewing 5 to 8 students, ask them these same five questions, and then you can splice that up again in something like the TikTok editor or in something like Cap Cut and I've also created this transparent overlays that you can use that you can import in.

00:16:32:29 - 00:16:50:29
Nick Clason | Hybrid Ministry
And so the question would you rather sing instead of speak, or would you have to dance everywhere? Would you rather hop like a frog or moo whenever you get nervous? These are completely included. You can put those over. You can look like a pro. Add captions from the in-app editor that does it for you completely. For free, and you're off to the races.

00:16:50:29 - 00:17:09:04
Nick Clason | Hybrid Ministry
And the last one. Here are some of my favorite style videos. These transition invite style videos. This is the best way to invite people to what's going on at your church. And so what I've done is I've created these videos here that are the beginning of a hook. And so you see right here, this guy is skateboarding. Immediately he falls on this railing right here.

00:17:09:11 - 00:17:28:20
Nick Clason | Hybrid Ministry
And what you would do as you would cut to a student on a railing somewhere else, sitting just like that, acting like he's a guy falling off the skateboard. And then he says, hey man, come to youth Wednesday night. We'd love to see you. And I gave you five of these that you can do, right? Including right here in the instruction video, an example with inspiration.

00:17:28:22 - 00:17:52:19
Nick Clason | Hybrid Ministry
I think it's inspiration from this, this bike video right here. Now, that's for three posts, you know, per week. What if you got bandwidth for more? Well, right here is your, bonus content. 100 different ideas here. 100 social challenge ideas. This is what we do in our ministry. We post two times a day, five days a week.

00:17:52:19 - 00:18:15:13
Nick Clason | Hybrid Ministry
And so the way that we accomplish that is by this is from this playlist right here, linked right here in this document. And then here all of the bonus ideas and ways that you can not only see examples, but also bonus content to be able to see, you know what what our students are up to, and different like different categories that you can use for these different challenge style videos.

00:18:15:19 - 00:18:24:29
Nick Clason | Hybrid Ministry
This is the summer social media pack. All right. This will last you for three months. And so you download it now

00:18:24:29 - 00:18:39:22
Nick Clason | Hybrid Ministry
you got 50% film your own content. And again you can you can do selfie style videos in your office for these first two right here. And then you can hand these off to a volunteer on any given Wednesday or any given Sunday night.

00:18:39:22 - 00:19:12:01
Nick Clason | Hybrid Ministry
But I just want to encourage you that it is time to stop ignoring digital and social media. It is the way of the future is where our students are again, not as Hebrews 1024 and 25 says, not forsaking and neglecting, meeting together, but we're using the medium of the day. Just like the Apostle Paul wrote and sent letters, we're using the medium of the day that we have an advantage on of many other people in church history, because they wouldn't have had this kind of access into the lives of the people that they're trying to minister to.

00:19:12:04 - 00:19:31:25
Nick Clason | Hybrid Ministry
That's why I think hybrid ministry is so important, and that's why I think that this product is so valuable. So check it out down below, link in the description. And let me just say, I also post and host a weekly bonus podcast where I talk about everything I'm doing in hybrid ministry, everything I'm doing on social media, and everything I'm doing in my programing.

00:19:32:02 - 00:19:53:23
Nick Clason | Hybrid Ministry
And I'm only doing it for $4 per month. If you become a Patreon, a hybrid here for $4 a month, you will get this social media pack which is valued at greater than what, three months worth it? Becoming a Patreon will be. You will get it completely for free or at least completely included in your membership. $4 a month.

00:19:53:23 - 00:20:15:02
Nick Clason | Hybrid Ministry
Charge it to your church budget. Call it a developing expense because it's what it is. It's a professional expense for you to become more creative, more hybrid, in your programing and on your social media. And it'll also unlock this seasonal summer, social media pack, which we're going to start releasing for every single season. And this right here is the summer version.

00:20:15:04 - 00:20:28:14
Nick Clason | Hybrid Ministry
I hope you guys found this episode helpful. Share it with a friend. Let somebody know that the summer season the social media pack is finally here. But until next time. And as always, my friends, don't forget to stay hybrid.

Episode 119: How Churches Can Use Social Media (Ideas & Examples) Part 4

Nick Clason — Thu, 17 Oct 2024 04:00:00 -0500

💡100 Topics Ideas & Templates💡
https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis

🔥 Transition & CapCut Template Suggestions🔥
https://share.hsforms.com/1UrHggOX1Q3mH_A3F3f8dWwnumis

=========
DESCRIPTION
My New Favorites (And Easy Way) to create a lot of social media content for your church and youth ministry without losing your life to editing and capturing!
In this 4 part series playlist I will share with you 4 different types of video content for your church and your social media and how to start creating content with your students, teenagers, youth group and church attenders.

//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/119
======================================
📓SHOWNOTES
//Social Challenge 4 Part Playlist
https://www.youtube.com/watch?v=0B6Qeaa_hPA&list=PLngXlSr64YaKLwZqOkQe7NzOqSVR0-P1s

//Custom Coaching
https://www.hybridministry.xyz/articles/coaching

💡100 Topics Ideas & Templates💡
https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis

🔥 [FREE] Hybrid Ministry Strategy Guide🔥
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry

Website: https://www.hybridministry.xyz

🆓 FREEBIES 🆓
Level up your youth ministry game with these freebies!

🔗 https://linktr.ee/clasonnick

🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100

https://www.hybridministry.xyz/articles/youtubestarterkit

🕰️TIMECODES
00:00 Easy Social Media for Churches #4
03:38 Bonus Idea
05:09 My Social Calendar

TRANSCRIPT
00:00:00:00 - 00:00:05:21
Nick Clason | Hybrid Ministry
Easy social media idea with examples. Part four. This is

00:00:05:21 - 00:00:13:04
Nick Clason | Hybrid Ministry
the fourth and final installment of the playlist that we are currently in. Here on YouTube. Giving you

00:00:13:04 - 00:00:20:09
Nick Clason | Hybrid Ministry
as a youth pastor the four easiest idea with a bonus tip.

00:00:20:09 - 00:00:31:08
Nick Clason | Hybrid Ministry
Now, what we've been doing is we've been tracking through all of the different, social media, frameworks that I use in our student ministry that I have set students off to do.

00:00:31:08 - 00:00:44:11
Nick Clason | Hybrid Ministry
And that's the part that's easy. You know, these these games with these challenges, they may not be easy, but now that I have students owning it and that I have students running it, it is making my life and my job

00:00:44:11 - 00:00:52:24
Nick Clason | Hybrid Ministry
as a youth pastor incredibly easy. And so the fourth and final idea, the fourth and final piece of this installment is

00:00:52:24 - 00:00:58:04
Nick Clason | Hybrid Ministry
transition videos paired with cap cut style memes.

00:00:58:09 - 00:01:11:07
Nick Clason | Hybrid Ministry
Now link right here. At the top of the video is a, episode I had with one of my friends, Erik with a K, and we talked about events and better event promotion, and I said, this is the only,

00:01:11:07 - 00:01:22:13
Nick Clason | Hybrid Ministry
way really to do event promotion on social media, because when you think about event promotion, more often than not you are thinking about, posting a graphic and letting people know about your event.

00:01:22:15 - 00:01:35:00
Nick Clason | Hybrid Ministry
But those don't do very well on social for the, you know, and for the for the first and second part, people go on social media to be entertained, to laugh, to whatever. And so these transition style videos where it starts with the

00:01:35:00 - 00:01:41:19
Nick Clason | Hybrid Ministry
video of something else and the most popular one I can think about is like a, a bull, ramming a guy during the running of the bulls.

00:01:41:19 - 00:02:15:28
Nick Clason | Hybrid Ministry
And then all these people cutting right there to jumping into the back of some chairs and jumping into the back of some furniture at your church and inviting people in your, following you on social media, whatever, inviting them to church. And so these style videos are, a great way to, again, just like the other three that we've been talking about, to send your students out to batch record to tell them, hey, when, you know, when I say, go do this, jump here, do this, this back flip, like, whatever, whatever the the video demands of it.

00:02:15:28 - 00:02:32:04
Nick Clason | Hybrid Ministry
Right. And if you start looking for those videos on social media, you'll be able to find those videos on social media. And so, those transition style videos paired with cap cut style videos and so link down below, is a link that will take

00:02:32:04 - 00:02:35:09
Nick Clason | Hybrid Ministry
you to my six favorite of each of those styles,

00:02:35:09 - 00:02:42:06
Nick Clason | Hybrid Ministry
six of my favorite cap cut meme style videos, and six of my favorite transition based style videos.

00:02:42:09 - 00:03:06:25
Nick Clason | Hybrid Ministry
But I also want to let you know that if you hop, down in the link in the description, you will get all of my topic ideas and all of my other templates that I've been talking about and teasing through the first three videos of this playlist. And so if you take each of those two free downloadable links, and then you go and you start filming content not just for your students, but with your students, that's really like the differentiate.

00:03:06:25 - 00:03:07:17
Nick Clason | Hybrid Ministry
That's really

00:03:07:17 - 00:03:32:03
Nick Clason | Hybrid Ministry
what we're trying to encourage youth pastors and people in there. And people like running church social media to do film content with people, in your church film content, especially with your students, especially with the next generation. You do that for a while. Then you can begin to start to build up enough team, enough volunteer base to start handing some of these things off so that it's being done for you.

00:03:32:03 - 00:03:50:21
Nick Clason | Hybrid Ministry
And all you're doing then is worrying about your posting schedule. Now for the bonus tip. The bonus idea that I have is one of my all time favorite videos, and this one is, you can do it with students, or you can do it with yourself as a youth pastor. And I think that sometimes that makes the most sense.

00:03:50:21 - 00:04:09:16
Nick Clason | Hybrid Ministry
But, it's a framework. And I saw it somewhere, somehow on a social media platform. But you're scrolling through and immediately when you get there, the person's just pointing like this, right? And they're pointing to a text on screen that says stay or scroll. And then underneath it, it says, why? Says stay your scroll, read Scripture with me.

00:04:09:18 - 00:04:41:07
Nick Clason | Hybrid Ministry
And then what you do is you read, portion of Scripture for 60s or less. And if you get done reading the scripture, you also, you also then just kind of give them like a little devotional idea, a little devotional thought on like, why you like the verse wise, challenging how it encourages people. And it's a really great way to integrate spiritual practice and spiritual content because like, think about you're physically reading scripture with, the people on your feed, the people that are following you.

00:04:41:13 - 00:05:07:16
Nick Clason | Hybrid Ministry
And if you think about the idea of hybrid taking your in-person and taking your digital and melding them together with the two, it's taking what you do in-person, which is teaching the Bible and sharing Jesus. And, you know, sharing his word and his truth and his gospel, and you're telling, and you're you're bringing that into the everyday moments in the everyday life components of your students and your followers on social media.

00:05:07:17 - 00:05:09:20
Nick Clason | Hybrid Ministry
It's a fantastic,

00:05:09:20 - 00:05:25:26
Nick Clason | Hybrid Ministry
devotional tool. Now, now that I have given you not only the four that you can do with your students, but that bonus tip of stay or scroll if you look here on screen, if you're watching on YouTube, I post two times per day. And so if every time you're with your students, you're having them batch record.

00:05:25:26 - 00:05:37:02
Nick Clason | Hybrid Ministry
So if they're doing, night where they're, you know, capturing a bunch of “Drafts,” if they get 5 or 6, if you go to, you know, “Seven Questions,” they get 5 or 6 the next week. If they do “Man on the Street,” they do 5 or 6.

00:05:37:02 - 00:05:39:27
Nick Clason | Hybrid Ministry
And then if they do these transition style videos, they get 5 or 6.

00:05:39:28 - 00:05:42:25
Nick Clason | Hybrid Ministry
Cap cut memes you give a couple 5 or 6, whatever.

00:05:42:25 - 00:05:56:12
Nick Clason | Hybrid Ministry
And you also, can sit down and do a bunch of these, “Stay or Scroll” videos, get, you know, as many as you can in one sitting with, four staff members. I was able to get like, 20, a couple weeks back. So you can get them pretty quick.

00:05:56:14 - 00:06:12:22
Nick Clason | Hybrid Ministry
And you. So you just start batch recording them. If you think about it, for me, I post five days a week because I work five days a week. I don't post on my days off. It's just like a margin thing. You could. It's not that big of a deal if you do. But, you know, I like to be off and be all the way off from work.

00:06:12:22 - 00:06:32:24
Nick Clason | Hybrid Ministry
And so, I post, three message clips per week, and then I post one of these other five things that we've talked about one draft, one seven questions, one transition video, one man on the street, and then one stay or scroll. So you add all those together. That's eight I post five days a week, twice a day.

00:06:32:24 - 00:07:00:24
Nick Clason | Hybrid Ministry
That leaves me with two additional spots. One thing that I also do is and it's not video based, but I do a meme Monday. All right. I'm just as I'm scrolling social media, I ask other people in our team also, as they're scrolling social media to screenshot memes and put them in a meme folder. And so I have a meme folder with probably over 200 memes, and I just go in there and I just pick my favorite ones, download them, you know, move them to a new folder that says posted or archived or whatever.

00:07:00:24 - 00:07:19:08
Nick Clason | Hybrid Ministry
So I don't, you know, use the same ones and consecutive weeks. And then I add so that fills in that additional spot there. And then the last spot is, when we meet on Wednesday nights, I walk around with my camera and I film little, snippets and little clips, and then I just bring that into cap cut.

00:07:19:11 - 00:07:32:12
Nick Clason | Hybrid Ministry
No. So no cap. I bring them to TikTok, add all those clips, click a little button, they're called auto cut. And then, TikTok will create for me a little recap style video based on the clips that I have provided. And that's just like a recap video

00:07:32:12 - 00:07:35:11
Nick Clason | Hybrid Ministry
of our Wednesday night programing. So you add all those together.

00:07:35:13 - 00:07:42:12
Nick Clason | Hybrid Ministry
The the four easy social media ideas run by my student ministry team who are both capturing it and now editing it, the

00:07:42:12 - 00:07:43:11
Nick Clason | Hybrid Ministry
stay or scroll, which

00:07:43:11 - 00:07:47:05
Nick Clason | Hybrid Ministry
they can also edit that one. It's a really easy one to edit. And then my three

00:07:47:05 - 00:07:48:23
Nick Clason | Hybrid Ministry
message clips and then

00:07:48:23 - 00:07:52:06
Nick Clason | Hybrid Ministry
Meme Monday and then, the recap video, there's all

00:07:52:06 - 00:07:54:17
Nick Clason | Hybrid Ministry
ten of my clips and then I interspersed throughout the week.

00:07:54:17 - 00:08:11:13
Nick Clason | Hybrid Ministry
And I don't do it like, you know, Meme Monday, obviously I post on Monday, my message clips, I post about same days. I do a Thursday because we had just preached on on Wednesday. I do it on Sunday because that's the connect group topic for that day. And then I do it again on Tuesday as just a reminder like, hey, don't forget this what we had talked about.

00:08:11:20 - 00:08:32:21
Nick Clason | Hybrid Ministry
And then the following Thursday I post again the new one because we had a new message on any given Wednesday. But all those other ones, those stay or scroll draft, seven questions, man on the Street and transition videos. I move those all throughout my week like I have kind of my my standing pillars like every day. You know, like Sunday is a teaching, Monday is Meme Monday.

00:08:32:21 - 00:08:50:15
Nick Clason | Hybrid Ministry
Tuesday is another teaching clip. Wednesday is the recap, video and then Thursday is another teaching clip. So any of those five, I just sprinkle them throughout any of those other places. And so I try to post like one draft per week. I try to post like one seven questions per week. I try to post like one man on the street per week.

00:08:50:19 - 00:09:07:08
Nick Clason | Hybrid Ministry
And if I've already posted one, then you know, on Sunday. Then when I get to Monday, I'm not going to do double duty and post another draft. I'll go get one of the other ones. And the beautiful thing is, I store all of that stuff in Google Drive, and I know I created just like an archive folder. And so when I've posted it, I move it into archive.

00:09:07:08 - 00:09:10:03
Nick Clason | Hybrid Ministry
And so any of the ones that are an archive, I've already done, any

00:09:10:03 - 00:09:25:16
Nick Clason | Hybrid Ministry
of the ones that are not in archive, I I know I'm free to post and then I post it and I move it to archive and that's it. I don't use a scheduling tool. I still post to Facebook, Instagram, TikTok and YouTube, and I do those all directly from my phone.

00:09:25:16 - 00:09:43:21
Nick Clason | Hybrid Ministry
So I'll go on Google Drive on my phone, download the video, and then go post it in all three places. I may copy and paste the caption as I'm going and post it in all three places. And then and then I delete it off my phone, you know, to keep, keep phone storage clean so that is my easy idea for you.

00:09:43:21 - 00:10:05:29
Nick Clason | Hybrid Ministry
These transition style videos are really fun. They're really like, kind of a, fun thing to do with your students and also fun to edit. They're just goofy and they're funny, and, students love it. So I hope this is helpful to you. I hope this playlist was helpful to you. But as you're moving on and as you're beginning to implement this strategy, I just I wonder if you are thinking like, okay, that's great.

00:10:05:29 - 00:10:30:20
Nick Clason | Hybrid Ministry
Now how do I get more people here to my events? Well, I talked about it earlier. Me and my friend Erik sat down and we talked through a two part episode. It's going to be linked right here. His video on his channel about how to program, an outreach event for your student ministry, and then this video right here on my channel, which is how you use social media to promote, that said event in your student ministry.

00:10:30:25 - 00:10:40:27
Nick Clason | Hybrid Ministry
You go check both of those videos. If you haven't yet, give him a subscribe and go follow his channel. But until next time. And as always, don't forget my friends to stay hybrid.

Episode 118: How Churches Can Use Social Media (Ideas & Examples) Part 3

Nick Clason — Thu, 10 Oct 2024 04:00:00 -0500

💡100 Topics Ideas & Templates💡
https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis

🔥 [FREE] Hybrid Ministry Strategy Guide🔥
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/117
======================================
📓SHOWNOTES
//Social Challenge 4 Part Playlist
https://www.youtube.com/watch?v=0B6Qeaa_hPA&list=PLngXlSr64YaKLwZqOkQe7NzOqSVR0-P1s

//Custom Coaching
https://www.hybridministry.xyz/articles/coaching

💡100 Topics Ideas & Templates💡
https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis

//Giphy
https://giphy.com/

//Studio Tour & Gear Links
https://www.youtube.com/watch?v=yVT1xvh9-5k&t=557s

Website: https://www.hybridministry.xyz

🆓 FREEBIES 🆓
Level up your youth ministry game with these freebies!

🔗 https://linktr.ee/clasonnick

🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100

https://www.hybridministry.xyz/articles/youtubestarterkit

🕰️TIMECODES
00:00 Easy Social Media for Churches #3
01:41 How to Play
05:59 How to Add more Volunteers
07:10 1C
09:11 2C
10:45 3C
13:39 Easy Social Media Idea #4

TRANSCRIPT
00:00:00:00 - 00:00:02:17
Nick Clason | Hybrid Ministry
Easy social media idea for

00:00:02:17 - 00:00:06:11
Nick Clason | Hybrid Ministry
churches and youth ministries. Part three. In

00:00:06:11 - 00:00:15:06
Nick Clason | Hybrid Ministry
this video, I'm going to share with you one of, if not the easiest way to start creating custom social media content for you and your

00:00:15:06 - 00:00:23:01
Nick Clason | Hybrid Ministry
church, in your youth ministry, with you, with your leaders, with your students. This is a continuation of the video playlist which is linked right

00:00:23:01 - 00:00:23:10
Nick Clason | Hybrid Ministry
here.

00:00:23:10 - 00:00:27:20
Nick Clason | Hybrid Ministry
This is part three out of four of what I do in my four

00:00:27:20 - 00:00:31:08
Nick Clason | Hybrid Ministry
part social media strategy. For me and my churches.

00:00:31:08 - 00:00:37:02
Nick Clason | Hybrid Ministry
You know, I've been in youth ministry for 14 years, and this is easily the best

00:00:37:02 - 00:00:55:27
Nick Clason | Hybrid Ministry
strategy and the one that we have seen the most traction with not only creating good custom social media content for our church and our student ministry, but also with adding people to our social media team so that I have less on my plate as a youth pastor to do, and there's more ministry being passed off and handed off to our students.

00:00:55:27 - 00:01:17:20
Nick Clason | Hybrid Ministry
And I'm also going to share with you in this video my three part proven three C formula for adding student volunteers to our social media team. And as always, if you're here on YouTube, don't forget that there are chapters included at the bottom of this video so that you can go ahead and skip around. But my social challenge idea number three is called man on the Street.

00:01:17:21 - 00:01:41:04
Nick Clason | Hybrid Ministry
Now you don't have to call it man on the street, but essentially you've seen these style videos. It's interview style videos where you have someone walking around with a microphone and they're interviewing someone and asking them any sort of question and the comedy in it, or the interesting part in it is really just in the person's answers and or in the interaction or in the banter that may or may or may not go on between the two people.

00:01:41:11 - 00:01:46:03
Nick Clason | Hybrid Ministry
One of the wins that we've seen, how we do it in our student ministry, is we create 4

00:01:46:03 - 00:01:58:26
Nick Clason | Hybrid Ministry
to 5 questions for any given night, in any given like season. So for example, a couple months back it was back to school. So we did a bunch of back to school sort of themed questions like, what's the worst cafeteria food you've ever had?

00:01:58:26 - 00:02:06:18
Nick Clason | Hybrid Ministry
What's the worst lunch food you've ever eaten? What's the what's your like number one thing on your back to school shopping list? And we ask

00:02:06:18 - 00:02:11:22
Nick Clason | Hybrid Ministry
all five questions to like as many people in that night as we can three, four,

00:02:11:22 - 00:02:17:20
Nick Clason | Hybrid Ministry
five, six, seven interviews. And then what you do is you just take one of those questions and you spice up all the answers.

00:02:17:27 - 00:02:33:07
Nick Clason | Hybrid Ministry
You may include them all. You may choose to leave some out if they're not as interesting or as good. And then you can also create like, just some interesting things in the edit. The power I believe on this is the power is done in the edit. And I have

00:02:33:07 - 00:02:37:20
Nick Clason | Hybrid Ministry
found that this video in particular is one that students really enjoy editing.

00:02:37:20 - 00:02:53:20
Nick Clason | Hybrid Ministry
Now it is a little bit more complicated because, if you're doing it in something like Adobe Premiere Pro, you may just end up with a lot of different layers. And if you're not a skilled editor or if you don't have experience in editing something like this, you may just get turned around. So this one is tougher to hand off to volunteers.

00:02:53:22 - 00:03:04:24
Nick Clason | Hybrid Ministry
Which is why in the last video, my seven questions video, is where I want to encourage students to start that one seems like, easy first kind of starting spot, but this one students can really let their creativity

00:03:04:24 - 00:03:15:22
Nick Clason | Hybrid Ministry
run wild. And so what we do is we just do like five different questions seasonally based. And so as this video drops mid-October, you might do some Halloween, you might do some Thanksgiving videos.

00:03:15:22 - 00:03:16:21
Nick Clason | Hybrid Ministry
And so you might

00:03:16:21 - 00:03:39:01
Nick Clason | Hybrid Ministry
do like what are what is the best Halloween candy? What is the worst Halloween? Cat candy or, like, thing you've ever gotten in your bucket as you've gone trick or treating? What is your, least favorite Thanksgiving food? You get to the Thanksgiving table and you see it on the table and you're like, oh man, I can't believe that that is being served right now.

00:03:39:04 - 00:03:46:24
Nick Clason | Hybrid Ministry
What are you going to be asking for for Christmas? And then what is the worst road trip you've ever taken around Christmas or

00:03:46:24 - 00:03:55:17
Nick Clason | Hybrid Ministry
something like that? Right. There's five questions you ask all five of those, and then you ask as many people as you can. You can do this with the gear list link

00:03:55:17 - 00:03:57:20
Nick Clason | Hybrid Ministry
down below in the template.

00:03:57:22 - 00:03:58:16
Nick Clason | Hybrid Ministry
It's the one that's

00:03:58:16 - 00:04:13:23
Nick Clason | Hybrid Ministry
been included in all of these videos. It's got my Photoshop template for the last two videos. It's got gear recommendations, it's got topic recommendations. And you can take those topics and you can use them for seven questions. You can take them and use them for drafts, or you can take them and curate and curtail them to be working for you.

00:04:13:23 - 00:04:35:02
Nick Clason | Hybrid Ministry
And this man on the street style video. Now, go ahead and give me a like if this video so far has provided value and go ahead and give me a subscribe if this is something that you might think that you might start implementing in your student ministry. But like I said, the power is in the edit. So the more like gifts, B-roll or sound effects that you can create as people are giving answers, you can zoom

00:04:35:02 - 00:04:37:12
Nick Clason | Hybrid Ministry
in, you can zoom out, you can do like,

00:04:37:12 - 00:04:39:25
Nick Clason | Hybrid Ministry
like one of my favorite resources.

00:04:39:25 - 00:05:01:07
Nick Clason | Hybrid Ministry
And I'll link it down below in the description is Giphy g I p h y.com and we can search GIFs there. And I've just sent students there and they will find GIFs, to kind of add on screen as people are giving answers and sometimes so much so that there's like so many GIFs on the screen that we don't even see the people, like answering the questions.

00:05:01:10 - 00:05:17:23
Nick Clason | Hybrid Ministry
But this is, again, this is a great way for students to kind of let their creativity run wild. Now, here's the other thing that man on the street does. So if you're watching our last two videos, we talked about drafts and we talked about seven questions. Those are stationary videos. Those often they take place for us in our studio.

00:05:17:28 - 00:05:38:19
Nick Clason | Hybrid Ministry
If you haven't seen our studio tour, go ahead, check out the link down below for that. But those happen in our studio. Those happen in a different section of the building. The good news about men on the street style videos is it forces us to get out of our studio, and it forces us to go be on the streets, go be all throughout the different spaces of our youth ministry.

00:05:38:19 - 00:06:06:08
Nick Clason | Hybrid Ministry
So we have an outdoor sports basketball court, so they may be out there. We have an indoor rec room. They may be in there. We have a cafe, they may be in there in the lobby or whatever. And so, they're much more visible. And here's the good news about the visibility once they're visible and once they're doing it, we start to see a, a drastic uptick in people, and their interest level in joining our social media team.

00:06:06:08 - 00:06:27:26
Nick Clason | Hybrid Ministry
They're like, hey, can I do this? Can I help, can I join? And so one of the markers, one of the values in, for us and for our student ministry, you know, the apostle Paul says, you shouldn't be a youth pastor. You shouldn't be the only one doing ministry. You should be handing the work of ministry off to equip the saints for works and acts of service.

00:06:27:26 - 00:06:28:06
Nick Clason | Hybrid Ministry
And so

00:06:28:06 - 00:06:47:22
Nick Clason | Hybrid Ministry
that's our goal, not only just with the dots, but also with students as well. And so that needs to be our goal. That needs to be what we are aiming to do. And so, as we are growing and building these teams, less and less falls on your plate. You have to create the structure and the scaffolding, and you have to keep that train kind of moving down the tracks.

00:06:47:22 - 00:06:49:11
Nick Clason | Hybrid Ministry
But ultimately you can hand

00:06:49:11 - 00:07:07:28
Nick Clason | Hybrid Ministry
some of these things off. And this area in particular, a student ministry is something that students actually are interested in doing. No shade, no offense to get services and holding doors open and greeting people, but students love the opportunity. Or at least in general, students love the opportunity to get on camera, be on camera, or run the camera.

00:07:07:29 - 00:07:33:14
Nick Clason | Hybrid Ministry
So with all that being said, here is my proven three C strategy for building a good student volunteer team. The first C is calendar. Actually calendar it out. And what I mean by that, I just use an Excel template and I, you know, have like week one, week two, week three, week four. Now most students get turned around by what any of that means.

00:07:33:14 - 00:07:48:05
Nick Clason | Hybrid Ministry
What is week one was week two, you know. So if you have typically any given like let's say your youth night is Wednesday night, any given month you have four Wednesdays in the month, but occasionally you'll have a fifth. And the fifth is what throws everybody off. Because

00:07:48:05 - 00:07:52:02
Nick Clason | Hybrid Ministry
if you schedule people once a month, they think they serve every four.

00:07:52:09 - 00:08:12:11
Nick Clason | Hybrid Ministry
But if there's a fifth actually is every five, or if they serve every other week, then they may serve every other week. But you throw a fifth in there. And now that messes up when they're landing. And so for clarity, I like to just call it, if you're doing, you know, every other, first and third, second and fourth.

00:08:12:13 - 00:08:26:20
Nick Clason | Hybrid Ministry
All right. And then you got figure out where your fifths are. So I like to do first, third and fifth. Okay. And I'll just explain to them, hey, if you're a fifth that means you'll do a first, a third, a fifth that'll feel like every other. But then when it rolls back around to the first, you're actually going to do two weeks in a row.

00:08:26:22 - 00:08:42:01
Nick Clason | Hybrid Ministry
Just brace for that. Just understand that, okay. And then like okay, they get it in theory. All right. I've even literally pulled up my Google calendar and I've showed them like this when it says August 7th. That's week one when it says August 14th, that's week two and it says 21st. That's week three, which is 28. That's week four.

00:08:42:03 - 00:09:00:14
Nick Clason | Hybrid Ministry
And then we we go to September. And I'm like, now you try it in September. Which one are the weeks you're serving if you're on week one and three for example. And like once they get that understanding it makes sense. Also, I can recommend some sort of scheduling feature, you know, for my tech team, I use planning center services for the rest of our team.

00:09:00:14 - 00:09:30:21
Nick Clason | Hybrid Ministry
We use Church Community Builder, which is our church's database. Whatever you use, whatever you have, if you can send some sort of invitation for them to serve, that would be great. But that leads me to my second see in my building a strong volunteer team is contact. How are you going to contact them? See, here's what happens. A lot of times in churches is especially when serving with students, we want students to serve even in our greater teams on our church, like our tech team or worship team or our greeting team.

00:09:30:23 - 00:09:54:02
Nick Clason | Hybrid Ministry
But we treat them once again, those teams like adults, and we should and we should start working them towards that. However, in most cases when you're scheduling adults, you're scheduling them through email. Most students do. They have an email. It's not a regular discipline of them checking it very often, if at all. And so in Planning Center and it also church community builder, both of them have integration for text messages.

00:09:54:05 - 00:10:11:24
Nick Clason | Hybrid Ministry
And most students are receiving text messages at this point. And then if students are not, we have to get to their parents. Right? And we say, okay, well, you have a phone, so I'm going to send this to your parents and you're going to get notified via your parents mobile. Whatever. Now, I handle that on an individual basis with every single student.

00:10:11:25 - 00:10:31:03
Nick Clason | Hybrid Ministry
It's much more than just fill out this form, I'll put you on and I'll show you like I have that conversation. Let them know your first and third, and then I'll. I get from them what I need in order to contact them effectively and in my mind to contact every student effectively, I need to text them. And in both cases, both planning center and church community builder.

00:10:31:03 - 00:10:49:25
Nick Clason | Hybrid Ministry
I need to know their cell phone carrier. It's a weird question. Most students know the answer to it. It's like, is it AT&T? Is it Verizon? Is it T-Mobile? Once I put that in, I'm able to schedule them and they're able to get text message notifications for when they're scheduled. And then the last piece of it, the third key is conflicts.

00:10:49:25 - 00:11:07:01
Nick Clason | Hybrid Ministry
What do you do when you can't come to church. Set the expectation now. So I say your schedule first and third I'm going to text you. You're going to get a notification. Either accept it or decline it. Coach them up, train them how you want them to do that, and then say, if you can't make it, I need you to find yourself a sub.

00:11:07:04 - 00:11:28:24
Nick Clason | Hybrid Ministry
That's how I prefer to do it. You don't have to do it. That way. If you want them to tell you about conflicts and decline and you go find their sub, that's fine. It just adds work back straight to your play as opposed to them finding a sub on their own and then letting you know, hey, I'm not going to be there and I got so-and-so to fill in for me, then all your bases are covered.

00:11:28:26 - 00:11:42:19
Nick Clason | Hybrid Ministry
And so when you're building a social media team, you kind of have two prongs to it. You have your capturing or your filming of it, and then you also have your editing of it. And so you can truly have like an infinite number of volunteers

00:11:42:19 - 00:11:47:22
Nick Clason | Hybrid Ministry
we've found for like, seven questions, just our videos. It's good to have a camera operator.

00:11:47:22 - 00:12:12:08
Nick Clason | Hybrid Ministry
If we're doing separate microphones, it's good to have a microphone operator. We've also found it's good to have like a director, someone who's telling the people on, the talent, so to speak, what they're doing. We've even found it's good to have, TV, off, off camera that the people. So if I'm on camera playing the game, there's a TV right over there, and it's keeping track of the number of questions is even got the scripts like on a slide for them.

00:12:12:08 - 00:12:28:09
Nick Clason | Hybrid Ministry
So it's good to have a person running that. And then the last, like I said, we're in a studio. And so there are people in the hallway kind of waiting. It's good to have a host, a person out in the hallway, a person making sure that they're quiet so that when you're filming, you're not getting like the audio bleed over or whatever.

00:12:28:11 - 00:12:46:18
Nick Clason | Hybrid Ministry
So you can have up to five people on that week. All right. And then if you have five people that week and say five people on the week that you do drafts and you might not need as many when you're doing man on the Street or the other video that we're going to look at in my fourth and final installment of, church social media that is done easy for you.

00:12:46:21 - 00:13:05:16
Nick Clason | Hybrid Ministry
But you can theoretically see how you can get to ten, 12, 15 different people. And then you add editors on top of that. When are they coming into the office? Do they have the gear at home? Can they edit it on something like cap cut on their app, on their phone, and then deliver that content back to you so that you can post it?

00:13:05:18 - 00:13:21:14
Nick Clason | Hybrid Ministry
Or can you even have them just in charge of the posting calendar and the posting schedule, and you can just hand those things off to it. So again, the point is the sky's the limit if you only have 2 or 3 students who are on your team, you just have them work every week, right? Or you do these every other week and that's when they serve.

00:13:21:14 - 00:13:38:11
Nick Clason | Hybrid Ministry
And then the athletes that you don't have anything for social media. But as you're building your team, you need to work through that three see framework, the calendar. How are you going to communicate it? Where are you going to print it? Where are they going to see it? How are you going to handle first, third, fifth Sundays? How are you going to contact them and how are you going to handle conflicts?

00:13:38:11 - 00:13:58:12
Nick Clason | Hybrid Ministry
Now moving on to our fourth and final video in this playlist. In this strategy, we are going to link it right here on screen. So you can go ahead and take a look at that fourth and final easy social media idea for churches and for youth ministries. Don't forget, we had the Hybrid Ministry show are trying to make digital discipleship easy, possible and accessible.

00:13:58:12 - 00:14:02:05
Nick Clason | Hybrid Ministry
So as always, don't forget to stay hybrid.

Episode 117: How Churches Can Use Social Media (Ideas & Examples) Part 2

Nick Clason — Thu, 03 Oct 2024 05:00:00 -0500

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🕰️TIMECODES
00:00 Easy Social Idea #2
02:14 Easy for Viewers to Play
03:43 How I use the Seven Questions Photoshop Template
10:56 How I use the Drafts Photoshop Template

TRANSCRIPT

00:00:00:00 - 00:00:01:28
Nick Clason | Hybrid Ministry
Easy social

00:00:01:28 - 00:00:06:10
Nick Clason | Hybrid Ministry
media ideas for churches and youth ministries. Idea number two,

00:00:06:10 - 00:00:14:02
Nick Clason | Hybrid Ministry
which is a continuation of the video playlist, is linked right here at the top of the screen. I'm going to show you and tell you how I get

00:00:14:02 - 00:00:23:16
Nick Clason | Hybrid Ministry
more done by doing less. You know, we explored, in the last video, the first part of my four part church social challenge framework.

00:00:23:16 - 00:00:31:29
Nick Clason | Hybrid Ministry
And in this video, I am going to tell you exactly how we capture these videos with the results that you see here on screen, if you're watching on YouTube.

00:00:31:29 - 00:00:42:16
Nick Clason | Hybrid Ministry
And then I'm also going to show you how I set up the Photoshop template for this game type along with the game type included in the last video, and it's going to be here all shown on screen.

00:00:42:18 - 00:01:00:23
Nick Clason | Hybrid Ministry
So if you're listening, you may want to hop over to the YouTube channel for this one. And as always, over here on YouTube, there are chapters included at the bottom of this video so that you can skip around to the parts that are most relevant to you. But social challenge idea number two, that we do in our church and in our student ministry is a game called

00:01:00:24 - 00:01:02:20
Nick Clason | Hybrid Ministry
name of the game is seven questions.

00:01:02:20 - 00:01:23:18
Nick Clason | Hybrid Ministry
Now here's the deal about seven questions. Seven questions is essentially a guessing game. So you have two contestants and they sit across from each other or next to each other on screen. And one contestant has something in their brain. Think honestly. Think like 20 questions. But we just reduced it down to seven. So contestant number one, they're going to have something in their brain.

00:01:23:18 - 00:01:25:07
Nick Clason | Hybrid Ministry
Let's just pretend the thing in their brain

00:01:25:07 - 00:01:59:22
Nick Clason | Hybrid Ministry
is, a green snowflake mug, as you see here on screen that I'm drinking my coffee out of this morning. And so they're going to say, I am thinking of a thing. And so then the next person has seven questions to try and guess what thing they are guessing. And so they'll ask them yes or no based questions as they ask them either a checkmark for yes answers will show up on the screen, or a x for wrong answers was a checkmark for yes answers and an X for no answers will show up on the screen because it's just going to be keeping track one, 2345,

00:01:59:22 - 00:02:14:22
Nick Clason | Hybrid Ministry
six, seven on screen. Of how many questions have been asked by the seventh question, they need to submit their guess. And then at the very end of the video, the person will say, let us know down below in the comments how you did. Now, here's one of the reasons that I love

00:02:15:11 - 00:02:21:27
Nick Clason | Hybrid Ministry
this game. If I'm thinking about hybrid, and if I'm thinking about, melding my in-person along with my digital together.

00:02:21:27 - 00:02:37:26
Nick Clason | Hybrid Ministry
I like this game because the way that we open it up and here's the script for it. Feel free to copy it. It goes like this. The name of the game is seven questions. If you want to play along, go ahead and close your eyes. The answer is going to be right here on screen. Category is thing. Here we go.

00:02:37:29 - 00:02:38:09
Nick Clason | Hybrid Ministry
And then the

00:02:38:09 - 00:02:42:24
Nick Clason | Hybrid Ministry
other person will start asking them yes or no questions. And so in theory, if someone's scrolling through

00:02:42:24 - 00:02:49:10
Nick Clason | Hybrid Ministry
social media and they're encouraged to play along, or at least given the option to play along in their set, and they're being told to close

00:02:49:10 - 00:02:56:17
Nick Clason | Hybrid Ministry
their eyes. If they close their eyes, the, green mug will pop up on the screen with the eyes closed, and so you won't actually see it.

00:02:56:20 - 00:03:08:17
Nick Clason | Hybrid Ministry
I'll add some sort of sound effect to let it know that it's gone, and then they can open their eyes again, and they can try and guess the item along with the other person on the in the game in real life, who is, trying to guess it

00:03:08:17 - 00:03:17:06
Nick Clason | Hybrid Ministry
now, just like the draft style, videos that we do, these are a fantastic way to get students mingling together to invite them, to be a part

00:03:17:06 - 00:03:18:12
Nick Clason | Hybrid Ministry
of our social media.

00:03:18:15 - 00:03:19:09
Nick Clason | Hybrid Ministry
All kinds of different

00:03:19:09 - 00:03:25:07
Nick Clason | Hybrid Ministry
setups and gear recommendations are also included in the templated link that was in the last episode. It's also going to be included. Same

00:03:25:07 - 00:03:33:28
Nick Clason | Hybrid Ministry
link in this episode. And so, viewers can, play along. The people in the room get to play along. People in the studio that we have are

00:03:33:28 - 00:03:40:07
Nick Clason | Hybrid Ministry
getting a chance to kind of like, run the room and run audio and run video and edit all of these things.

00:03:40:10 - 00:03:43:03
Nick Clason | Hybrid Ministry
But what I want to do is I want to show you how I have

00:03:43:03 - 00:04:01:07
Nick Clason | Hybrid Ministry
created a template. And so if you are watching, here on YouTube, you'll get an opportunity to see I'm going to be, sharing my screen and what you're going to be seeing, right here in just a couple seconds. Is my, screen with the Photoshop template.

00:04:01:07 - 00:04:03:07
Nick Clason | Hybrid Ministry
And so right here, this is

00:04:03:07 - 00:04:21:28
Nick Clason | Hybrid Ministry
the template that I use. And so the very first thing here in Photoshop is I have this layer right here. And it's just like a TikTok template layer. And so I use that for this as well as if you look right here on screen, this is our draft template. I just have that on screen so that I know where the elements for social media are.

00:04:21:28 - 00:04:41:05
Nick Clason | Hybrid Ministry
Right. I know that TikTok, Instagram, YouTube shorts, their menu options are right aligned. Right? So the follow button, the like button, the comment and all the stuff on the right side of the screen. So I try to stay on the left side of the screen. And I also know down here at the bottom is where the text or the captions or any of the other comments will kind of pop up along with the menu.

00:04:41:08 - 00:05:11:01
Nick Clason | Hybrid Ministry
So I try to kind of stay away from there. I just downloaded this this template off of Google. If you download this template for me, it'll be included right here in this Photoshop file as the, bottommost layer. I just have it title as layer one because I haven't changed it yet. But you, if you're not going to use this template that I have, or if you don't have Photoshop, you can just grab something off of Google to kind of put that in at the base of whatever editor you're using something on, and maybe Canva or something and something even on your phone.

00:05:11:03 - 00:05:29:20
Nick Clason | Hybrid Ministry
Or if you are using your phone, you may not be able to import a layer like this, but if you are using your phone, just know to kind of stay away from the the left and the bottom right. Those are sort of like the danger zones, so to speak, of, of of social media, of Instagram Reels, of TikTok and all that type of stuff.

00:05:29:20 - 00:05:50:10
Nick Clason | Hybrid Ministry
So anyway, so this is what my template right here looks like. Like I said, it's for the game seven questions. And so, I'll have student A and student B and let me just give you a little hack. If you're recording these in bulk, which we typically do, I make the student say their name. And then I also make the student spell it because when the student comes back on, I do want their name to be on screen.

00:05:50:10 - 00:06:05:16
Nick Clason | Hybrid Ministry
First name? Only. And when I do that, I want their name to be on screen and I want it to be spelled correctly. And so if I don't know any of their names, or if I didn't know exactly how to spell it, having them spell it helps me make sure that I get their name exactly right on the template.

00:06:05:19 - 00:06:40:16
Nick Clason | Hybrid Ministry
That's just a little hack for running the room. But I cut all that out. I don't include, like, my name is Nick. Nick, I take that part, I might say my name is Nick. Cut. And Nick, and then the next person, my name is Caleb. Caleb cut out the Caleb and then say name game seven questions or I may just cut all the name stuff out together and jump right there to where it says the name of the game is Seven questions, because my name and his name is going to be on the screen together and therefore we don't have to, you know, worry about getting that across the in kind of name tag

00:06:40:19 - 00:07:00:02
Nick Clason | Hybrid Ministry
thing right here matters. Now you'll notice that they're behind some of these other layers. And that's okay because in Photoshop, what we're going to do when we jump over here into premiere, we get to adjust where they are and what like layer they're at. So in this particular one, you'll notice that the students names are beneath the layers.

00:07:00:09 - 00:07:21:14
Nick Clason | Hybrid Ministry
But all all I need to do if I want to, raise those up is I need to just grab these layers and I'm going to give myself just a little bit more, visual space on this. I can just elevate those all the way to the top. And so now those are on the top. Everything in Photoshop, everything in Adobe is kind of layers, dependent and layers based.

00:07:21:14 - 00:07:38:27
Nick Clason | Hybrid Ministry
And now as I go through, they are on top. I also just so you know, because they are sort of in the way I only keep them for the first little bit, and then once they start asking questions, I actually cut them. And so here's me cutting the names out of the, the thing that I'm editing. And so name name name name name.

00:07:38:27 - 00:08:01:12
Nick Clason | Hybrid Ministry
And then they're gone. So anyway, all that to be said, I have just this template, these, 123456, seven numbers. If you're watching here on screen, off to the left side, out of the way of any, text or icons on screen. And then I also have, X's and I have them labeled over here in my panel.

00:08:01:12 - 00:08:22:14
Nick Clason | Hybrid Ministry
Right. X1, x2, x3 x4 x5 x6 x7. But right beneath them. Watch if I hide this layer just with the eyeball tool. Beneath it is a check mark tool. And so depending on what their answer is, I will then pull over either an X or a check when they ask the question. So here in the game they're asking a question.

00:08:22:14 - 00:08:49:00
Nick Clason | Hybrid Ministry
And all these are right ones. And so when they ask it, we just pull in, check one right here. From, from this, from this Photoshop layer, file over here on the left hand side. And so in order to get that in there, you finish editing your thing. So in this particular instance, in the seven questions, the thing that they're thinking of was a dog.

00:08:49:02 - 00:09:07:21
Nick Clason | Hybrid Ministry
And so I put a picture of a dog here on screen. And you just swap that out for whatever, the item is in the person's brain. And so then I save this file, save as, and, I would go in here to, where my file is stored on my hard drive. So in this particular case, this is what you would see in your download.

00:09:07:21 - 00:09:27:11
Nick Clason | Hybrid Ministry
Look, something like that. Go over here into Adobe Premiere Pro, and I am going to drag this item into my, project bin over here. When I do, it gives me an import layer option in Adobe Premiere Pro. And if I hit this little drop down menu, I can do merge all layers, and that will just bring the whole thing in as an image all together.

00:09:27:13 - 00:09:49:15
Nick Clason | Hybrid Ministry
Merged layers, individual layers or sequence. You're going to want to hit individual layers, and it's going to break every single thing up into an individual layer. So now when I open it up, you'll see if I just preview these, here's my numbers, here's my checks. All the way down through here is layer one. There's my TikTok layer. I don't need that but just going to be in there.

00:09:49:17 - 00:10:07:08
Nick Clason | Hybrid Ministry
Questions seven. So I'm using that to kind of I'm going to animate those layers in. So right here you'll see they come in right here and we do some animations on those as they like fly in or flicker in paired with like a sound effect. Here's their, their names. And those are going to be in alphabetical order.

00:10:07:08 - 00:10:28:16
Nick Clason | Hybrid Ministry
So n would be for Nick would be in alphabetical order here. In this in this Adobe Premiere Pro thing, it would be wherever N would go in the alphabetical list. And then here's all my X's and again it's alphabetical order. And so X1X2X2X4X5X7 depending on if they get it right or wrong. You can add sound effects down here.

00:10:28:18 - 00:10:46:02
Nick Clason | Hybrid Ministry
You can get them from three three places stuff like that. You can also, you want to keep it, like I said, under a minute. So I tend to cut out any of the thinking or if the thinking is funny in any way, I might put a sound effect or zoom in on their face, or put some sort of, like, funny thing on screen to kind of keep the video moving.

00:10:46:04 - 00:11:06:20
Nick Clason | Hybrid Ministry
But that's all you got to do, right? So if you are editing with, Adobe products, this is how simple it is. And you can just take and borrow this template and use it to edit your videos. Now, in the last video we talked about drafts, and this is my draft template, which is a little bit more intensive out of the simple in sheer fact, because there are ten things as opposed to only seven things.

00:11:06:23 - 00:11:25:15
Nick Clason | Hybrid Ministry
Same concept. So we're going to save all these things. The only thing that's different is I use circles here. So zoomed in on screen you'll see those. And this is apparently from a breakfast draft and also leftovers of a Bible hero's draft. But this person picked bacon. And so what you'll notice here is that this got this little arrow.

00:11:25:15 - 00:11:43:00
Nick Clason | Hybrid Ministry
What that is, is that's called a clipping mask. And so what I've done is I just snagged this picture off of Google, or you can do a royalty free site like pexels.com or unsplash.com. Links to those down below in the show notes. But you just simply right click and you can create a clipping mask over this circle that's here.

00:11:43:00 - 00:12:06:24
Nick Clason | Hybrid Ministry
Right. And so in all of these cases, the circles are already in existence. And so if you go through and I hide these things, this is a numbers with a circle base, underneath all of them. And so I just copy and paste a picture. And so what I do just to kind of show you how it's done, I might do so for, doing coffee products.

00:12:06:24 - 00:12:27:28
Nick Clason | Hybrid Ministry
I might do a coffee mug. Find a coffee mug here. And choose this one. This one seems cool. Copy. And so if I'm replacing out this template, I don't want bacon anymore. I select that layer. It's not selected over here in the layer selection panel. If I delete it, I release and got rid of the clipping mask.

00:12:27:28 - 00:12:44:01
Nick Clason | Hybrid Ministry
And now ellipse one is the one that is highlighted. And so you're going to want to make sure that that happens. Otherwise there's just so many layers that you're going to kind of get lost I'll paste this in here. And now this layer is on top of my ellipse layer as I hit command T to transform and adjust the size.

00:12:44:01 - 00:13:01:05
Nick Clason | Hybrid Ministry
I'm just going to adjust to size right over top of the circles here. Zoom back in so I can get it where I want it to be. There it is. And and then, I'm going to accept the changes and now it's right here, but it's not in its clipped mask. So I'm going to right click on that.

00:13:01:05 - 00:13:20:07
Nick Clason | Hybrid Ministry
And I'm going to click Create Clipping Mask. And I can then still adjust what is visible there on screen by hitting command and adjusting the size ever so slightly. And then one thing that you're going to want to do is label this really well. So this is the layer. Layer two is the layer that you're going to bring in on top of it over in premiere.

00:13:20:09 - 00:13:34:29
Nick Clason | Hybrid Ministry
So let's say I'm the first person. So I just label it in for Nick. And then one and so then that way I know that it's n one and that's my mug option. And as long as it stays in this template, when you bring it over in premiere, it's going to be exactly where you want it to stay.

00:13:35:05 - 00:13:57:17
Nick Clason | Hybrid Ministry
Now, if I wanted to change names, that's the beautiful thing about Adobe Photoshop and Adobe Premiere Pro is that, if I, have brought this over here, let's say back to our seven questions. If I brought these in with names, but I got the names wrong. All I got to do is go back here into my student A, student B, all I got to do is just change this.

00:13:57:17 - 00:14:20:24
Nick Clason | Hybrid Ministry
If I wanted to change this name to Caleb and then click File Save As and drop it here, replace. Now back over here and promote Premiere Pro. That name is going to update here in just a second. It may take a minute, but it'll update over to Caleb. And so that's something I think that's pretty cool.

00:14:20:27 - 00:14:41:24
Nick Clason | Hybrid Ministry
You know what? This is actually from an old this is from, a different layer. So let me so this student B was updated to Caleb. So let me pull that in. Look now it says Caleb. So or now this will actually work if you're watching, if I change it back to student B and then I click File Save as replacing that sucker.

00:14:42:01 - 00:15:06:02
Nick Clason | Hybrid Ministry
Now over here. Watch. There went you might you might not have seen it because it happens so fast. That's the beautiful thing about Adobe Premiere Pro and Adobe Photoshop. So as I quit sharing my screen here, I just very simply want to say to all of you that these right here, especially seven questions, are really easy one, to get students who have absolutely no editing skills to get going on editing.

00:15:06:02 - 00:15:26:17
Nick Clason | Hybrid Ministry
They're quick. They're they're easy to edit because they're under a minute. Usually. And so I can hand one of these over to them, and I can show them how to drag and drop the layers and make sure that they're in the right spot, add some sound effects. And off we go to the races. Now moving on. We are in our four part, my Church's Social Challenge videos.

00:15:26:17 - 00:15:46:28
Nick Clason | Hybrid Ministry
These are how I get more things done with students. We're going to move on to the third video type in our strategy. And that video is linked right here on screen. So go ahead and click that video and we'll see you over there. Don't forget that we are making digital discipleship easy possible. And accessible. So as always don't forget to stay hybrid.

Episode 116: How Churches Can Use Social Media (Ideas & Examples)

Nick Clason — Thu, 26 Sep 2024 05:00:00 -0500

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http://www.hybridministry.xyz/116
======================================
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//Custom Coaching
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//Caleb Interview
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🕰️TIMECODES
00:00 2024 Social Media Strategy
01:28 Create Content With Your Students
02:05 How it all began
06:00 Video #1
09:44 How to Edit
12:49 How to Capture the Videos

TRANSCRIPT

00:00:00:00 - 00:00:06:13
Nick Clason | Hybrid Ministry
Easy social media ideas for churches and for youth ministries.

00:00:06:13 - 00:00:18:14
Nick Clason | Hybrid Ministry
Hey everyone, welcome to the Hybrid Ministry Show. I am your host, Nick place, and we are looking to make digital discipleship easy, possible and accessible. My strategy for social media in 2024,

00:00:18:14 - 00:00:24:13
Nick Clason | Hybrid Ministry
and it's looking like beyond if you didn't know this. Short form vertical based videos or reels?

00:00:24:13 - 00:00:32:05
Nick Clason | Hybrid Ministry
TikToks YouTube shorts account for 90% of the internet's traffic, which is just a wildly high

00:00:32:05 - 00:00:51:09
Nick Clason | Hybrid Ministry
statistic. And so people are getting on the internet to consume these styles of videos. And so we as churches, as communicators, as people who want to have an impact in our world, we need to be on these platforms. And so if you do want to be on social media, I recommend taking that strategic approach, posting those types of videos.

00:00:51:09 - 00:00:59:24
Nick Clason | Hybrid Ministry
And I also recommend not just posting only spiritual content. So one of the funnest things to do is post content that is just fun,

00:00:59:24 - 00:01:04:08
Nick Clason | Hybrid Ministry
interesting, funny, like a game of some sort, and then hook people kind

00:01:04:08 - 00:01:08:27
Nick Clason | Hybrid Ministry
of with that sort of piece of content and then hopefully drive them deeper down your funnel,

00:01:08:27 - 00:01:16:28
Nick Clason | Hybrid Ministry
which you will eventually get them to more spiritual content and, and hopefully you'll get them to a long form version of your spiritual content, which from there you can hopefully,

00:01:16:28 - 00:01:21:10
Nick Clason | Hybrid Ministry
just like you would live in the room, just like you would live with the sermon.

00:01:21:12 - 00:01:30:06
Nick Clason | Hybrid Ministry
Prompt them to take some sort of meaningful next step closer to Jesus. My new favorite phenomenon for churches and for youth ministries is to create content

00:01:30:06 - 00:01:32:29
Nick Clason | Hybrid Ministry
with my students, not just content

00:01:32:29 - 00:01:34:21
Nick Clason | Hybrid Ministry
for my students.

00:01:34:21 - 00:01:52:19
Nick Clason | Hybrid Ministry
Generation Z and subsequently Generation Alpha are looking for the personal touch. They've they've grown up under the rise of customization generation. Alpha is going to be growing up under the rise of personalization with algorithms and AI and things that can make life just very tailored to them.

00:01:52:19 - 00:01:55:26
Nick Clason | Hybrid Ministry
And so they don't want to necessarily get on their social media and see a

00:01:55:26 - 00:02:00:28
Nick Clason | Hybrid Ministry
bunch of stuff that I have done for them. They would rather get on social media and see a bunch of stuff

00:02:00:28 - 00:02:04:02
Nick Clason | Hybrid Ministry
that they have had an opportunity to participate in.

00:02:04:02 - 00:02:09:07
Nick Clason | Hybrid Ministry
And so a couple years ago, my resident Caleb, linked right here is my interview with him.

00:02:09:07 - 00:02:24:02
Nick Clason | Hybrid Ministry
And in it, we actually talked for a little while about this concept called the social challenge. And so where this came birthed out of is in our student ministry, we have a very, very vibrant YouTube channel. It's probably the social media platform that

00:02:24:02 - 00:02:37:13
Nick Clason | Hybrid Ministry
I pour the most gas on. If you want to see our strategy link down below is my completely free e-book strategy guide, detailing and outline every single thing I do from silly posting videos, long form version, pieces of content.

00:02:37:13 - 00:02:43:20
Nick Clason | Hybrid Ministry
It will help you take an adapter and make that possible in your context. But we were talking through a

00:02:43:20 - 00:02:48:08
Nick Clason | Hybrid Ministry
YouTube channel, which is mostly just teaching videos, and he wanted to include more students

00:02:48:08 - 00:02:56:02
Nick Clason | Hybrid Ministry
on our longform, teaching videos section of YouTube. You know, YouTube is broken into different like containers. You got you got

00:02:56:02 - 00:02:59:15
Nick Clason | Hybrid Ministry
posts and you got shorts and you got videos and you got lives.

00:02:59:18 - 00:03:01:24
Nick Clason | Hybrid Ministry
And so he's like, I want more students. I

00:03:01:24 - 00:03:18:25
Nick Clason | Hybrid Ministry
think it'd be good if there were more students on the video portion. And not just us staff, people with teaching videos. And I was like, okay, great. So he invented this thing called the social Challenge. And the social challenge became a huge win for us in our student ministry in multiple arenas.

00:03:18:25 - 00:03:31:02
Nick Clason | Hybrid Ministry
But early on, it would just be him or maybe him, and like another one of our students or him and another one of our interns filming some, some students doing some sort of challenge, just think like any sort of

00:03:31:02 - 00:03:36:12
Nick Clason | Hybrid Ministry
youth group game. And then they would just capture it on camera. And so that was on a Wednesday night.

00:03:36:14 - 00:03:40:27
Nick Clason | Hybrid Ministry
Our team, we don't work on Fridays. And so he would come into the office

00:03:40:27 - 00:03:53:14
Nick Clason | Hybrid Ministry
on Thursday and he would edit all day long to try and get that thing ready to go. And then from there, he would get that thing posted and off he would go, putting our students on, on the YouTube channel. Well,

00:03:53:14 - 00:04:01:17
Nick Clason | Hybrid Ministry
over time, that just became hefty every single week with a Thursday all day edit like that was the only thing he had like really bandwidth for it to do.

00:04:01:17 - 00:04:08:00
Nick Clason | Hybrid Ministry
On Thursday. And so we let that thing run for about a semester. And then we made an adjustment. And I said, what if we,

00:04:08:00 - 00:04:17:00
Nick Clason | Hybrid Ministry
Because in the meantime, we were filming short form, vertical based video content with our staff, and we would film like once a month, and we would get together and we would do some of these ideas.

00:04:17:00 - 00:04:22:20
Nick Clason | Hybrid Ministry
And one of the ones I'm about to share with you here in just a minute, and we would, we were filming for us

00:04:22:20 - 00:04:35:06
Nick Clason | Hybrid Ministry
and I was like, what if we put students behind that camera? And so that's what we did. And so my favorite, we do in our studio. Mr.. Now we've honed it in where we do four different types of social challenges.

00:04:35:06 - 00:04:44:17
Nick Clason | Hybrid Ministry
And so most months are made up of four different weeks and so on week one we'll do this week two do that, week three we'll do that. Link four we'll do that. Or we'll just do

00:04:44:17 - 00:04:49:04
Nick Clason | Hybrid Ministry
whatever is running low. And so I have every single thing, every single piece of content stored

00:04:49:04 - 00:04:56:01
Nick Clason | Hybrid Ministry
in a Google Drive. And I can see as I post daily, I can see which of these pieces of content I'm running

00:04:56:01 - 00:05:01:00
Nick Clason | Hybrid Ministry
out of, and then thus which ones we need to film more of on the next Wednesday night.

00:05:01:02 - 00:05:04:18
Nick Clason | Hybrid Ministry
Some of the other advantages youth pastors that this has had

00:05:04:18 - 00:05:14:14
Nick Clason | Hybrid Ministry
is this has created a space in our student ministry for students to come and let their voice be heard, and for them to actually get a chance to be on social media themselves. And then

00:05:14:14 - 00:05:18:27
Nick Clason | Hybrid Ministry
they're actually looking for it later on down the road, like, when are you going to post my video?

00:05:19:02 - 00:05:23:10
Nick Clason | Hybrid Ministry
Let me know. And it was funny, last week I actually pulled a kid aside and said, hey, I'm

00:05:23:10 - 00:05:35:08
Nick Clason | Hybrid Ministry
posting yours tomorrow. And so then he texted me. I didn't send him the link or anything like that, but he texted me. He's like, that was good, you know, typical seventh grade boy. But, he he reached out of his own accord.

00:05:35:08 - 00:05:56:13
Nick Clason | Hybrid Ministry
Right. Once he saw his video had been posted online. And so it's had some major wins for us in the room. It's actually made like our in person, a little bit more, intimate, like it's made our students actually get to interact with and know each other a little bit more. And so that's our current adaptation. We just batch record our students any given Wednesday

00:05:56:13 - 00:06:03:20
Nick Clason | Hybrid Ministry
night, with these different for social media ideas, I'm going to share with you in this video playlist.

00:06:03:20 - 00:06:22:25
Nick Clason | Hybrid Ministry
The first video idea that we do, it's called drafts. Now, you've probably seen or heard these before in if you've ever been on social media, all kinds of different people have done them. And I'm not, you know, claiming to be the the author of this idea, we have no doubt seen, we're taking

00:06:22:25 - 00:06:28:07
Nick Clason | Hybrid Ministry
this, you know, from other people, we've seen it done elsewhere, and we've adapted it to our culture

00:06:28:07 - 00:06:29:23
Nick Clason | Hybrid Ministry
and to our context.

00:06:29:23 - 00:06:31:27
Nick Clason | Hybrid Ministry
But essentially what it is is you choose, like

00:06:31:27 - 00:06:58:12
Nick Clason | Hybrid Ministry
any topic, literally any topic in the world that has at least ten or more options. And the reason you need ten or more is because it's it's sort of treated like a, like sports or like a basketball type thing where you draft somebody, to your starting five. And so if you and if you and I were doing this, you might go first in any particular category, let's just say,

00:06:58:12 - 00:07:10:02
Nick Clason | Hybrid Ministry
let's just say basketball players, you know, for example, by the way, link down below in the description I have shared with you, like over 100 different draft topic ideas

00:07:10:02 - 00:07:10:25
Nick Clason | Hybrid Ministry
as well as a

00:07:10:25 - 00:07:19:17
Nick Clason | Hybrid Ministry
gear resource list. So go ahead and click that link and go grab it. You can just have it and then you can take these and kind of copy and paste them and implement them into your church and into

00:07:19:17 - 00:07:27:15
Nick Clason | Hybrid Ministry
your social media strategy. But if you're going first, maybe you're Michael Jordan guy. So you take Michael Jordan, but then you go to me and it'd be my pick.

00:07:27:15 - 00:07:45:08
Nick Clason | Hybrid Ministry
And the only thing I couldn't take is Michael Jordan. I could take any other basketball player I wanted to. I could take LeBron James. I can also take Bronny James. It doesn't matter. I could take whoever I want. So I'll go LeBron. And then back to you. You might think that the third greatest player of all time is like Magic Johnson.

00:07:45:08 - 00:08:02:23
Nick Clason | Hybrid Ministry
And that's fair. I'll go ahead and give you like thumbs up on that. Come back to me. I'll probably take like Larry Bird or something like that. Back over to you. Let's say you take, maybe you're a big Bulls guy. Maybe you take Scottie Pippen. Great. That's fine. I don't agree with that necessarily. But I appreciate you trying back over to me.

00:08:02:23 - 00:08:18:17
Nick Clason | Hybrid Ministry
I probably go doctor J. Or Wilt Chamberlain maybe. I think, and as I'm doing this, I'm commentating it, right. I'm like, you know, I'm thinking this thing that, and so I'll go ahead. I'll take I'll take, I'll, I'll end up taking wilt. No no no no no no. What am I doing? I'll take Shaq I'll take Shaq back over to you.

00:08:18:17 - 00:08:33:05
Nick Clason | Hybrid Ministry
And you're like, all right, fine, I'll take Kobe. Great. That's great. Back over to me now. I'll take wilt okay. And I'm not now like building a team to play with. And you can set those parameters because I can't have Will and Shaq playing on the same team that both centers. Right. Back over to you. Maybe you're going to take like a modern guy.

00:08:33:09 - 00:08:47:28
Nick Clason | Hybrid Ministry
Maybe you're going to go like Kevin Durant or something like that. And I think that would be fair. Back over to me if I wanted to take a modern guy. Though I don't think he's, top ten of all time, but I do think it's great. Shaq good. So Alexander represent Oklahoma City Thunder. That's my favorite basketball team.

00:08:48:00 - 00:09:11:08
Nick Clason | Hybrid Ministry
And then what you do then is you'd say, hey, let us know. Comment down below who you think won okay. Now in that particular case, everyone watching would definitely say that I won. But maybe you got some big, Bulls fans, some some people from Chicago watching your content. Maybe they would say that you won, and they would say that you picked all the goats and Kobe Bryant and Scottie Pippen and all the other people, right?

00:09:11:15 - 00:09:11:24
Nick Clason | Hybrid Ministry
Like,

00:09:11:24 - 00:09:18:24
Nick Clason | Hybrid Ministry
whatever the case might be, but you just literally go back and forth and back and forth and back and forth. Another option you can do is you can snake it in

00:09:18:24 - 00:09:27:21
Nick Clason | Hybrid Ministry
so if you don't know, it's like, first person, second person, second person, first person, first person, second person, second person. That's the concept of a snake draft.

00:09:27:23 - 00:09:28:02
Nick Clason | Hybrid Ministry
I don't

00:09:28:02 - 00:09:44:11
Nick Clason | Hybrid Ministry
I don't do that as much in like a two person draft because, it's just like 12X2X2X2X2, and then it ends with one. I'd rather just kind of do the bounce back, but either way, your choice, your decision, you figure out which you prefer. And then

00:09:44:11 - 00:09:51:12
Nick Clason | Hybrid Ministry
I need to edit that sucker. And so typically when I do it with anyone on my staff, those drafts end up being like, five minutes,

00:09:51:12 - 00:09:54:04
Nick Clason | Hybrid Ministry
because there's a fair bit of banter.

00:09:54:07 - 00:10:00:26
Nick Clason | Hybrid Ministry
And we're sort of like, gassing people for, like, what they said, or slamming them for how bad we thought the choices were.

00:10:00:26 - 00:10:08:10
Nick Clason | Hybrid Ministry
And either way, we're kind of going back and forth, making fun of each other. And so that you have you have some decisions to make

00:10:08:10 - 00:10:18:06
Nick Clason | Hybrid Ministry
in the editing process, right? You got to get it down for me, I try to get every video under 60s because YouTube shorts is cap is 60s.

00:10:18:06 - 00:10:26:05
Nick Clason | Hybrid Ministry
And so if I can get it under 60, then that means I can post it on YouTube shorts, TikTok, Instagram Reels and Facebook Reels all four places.

00:10:26:05 - 00:10:39:20
Nick Clason | Hybrid Ministry
Now, if you don't want to use YouTube shorts though, if you're trying to reach teenagers, can I please implore you to consider using it? 95% of teenagers are on YouTube, and so if you are in youth ministry, you should definitely be using YouTube, and thus you should also

00:10:39:20 - 00:10:41:10
Nick Clason | Hybrid Ministry
be using YouTube shorts.

00:10:41:10 - 00:10:49:26
Nick Clason | Hybrid Ministry
But if you don't want to use YouTube, then you can make it longer because those other platforms allow for longer, time segments of videos. And you can

00:10:49:26 - 00:10:58:08
Nick Clason | Hybrid Ministry
edit it directly on your phone. My edits, it look like this. If you're watching here on YouTube. I'll also share with you my Photoshop template in that,

00:10:58:08 - 00:11:07:26
Nick Clason | Hybrid Ministry
free downloadable document where I am sharing, you know, all the different hundreds of ideas of draft, topics and content that you can use.

00:11:07:28 - 00:11:29:03
Nick Clason | Hybrid Ministry
But, if you don't have Photoshop, you can literally design this, in anything. You can design it on TikTok, in the TikTok editor. You can design it on an app like Cap Cut for the free version or the paid version. You can use it on Instagram Reels. Editor. Like it's literally the sky is the limit on where you can edit it.

00:11:29:03 - 00:11:30:08
Nick Clason | Hybrid Ministry
I like to edit in

00:11:30:08 - 00:11:43:09
Nick Clason | Hybrid Ministry
Adobe Premiere Pro, so I use Adobe Photoshop, and then I import those files into Adobe Premiere Pro and the good news in all of this is that for a while I started doing it. And then, homeschool kids are

00:11:43:09 - 00:11:50:28
Nick Clason | Hybrid Ministry
the best in our student ministry because they obviously they they don't go to school for as long during the day when they do homeschool.

00:11:51:00 - 00:11:52:03
Nick Clason | Hybrid Ministry
And I can have

00:11:52:03 - 00:12:04:16
Nick Clason | Hybrid Ministry
them come in and they can use, one of our spare computers that has Adobe Premiere Pro loaded on it. And I've been just teaching them how to use Adobe Photoshop, how to use Adobe Premiere Pro.

00:12:04:16 - 00:12:12:03
Nick Clason | Hybrid Ministry
And I had a student, I kid you not, who he took all of, one of our other, like, video tape adaptations.

00:12:12:03 - 00:12:13:29
Nick Clason | Hybrid Ministry
We had like, like 12

00:12:13:29 - 00:12:21:04
Nick Clason | Hybrid Ministry
of them, and he edited every single one of them, like in one sitting. He he came in. It was like

00:12:21:04 - 00:12:27:27
Nick Clason | Hybrid Ministry
his maybe fifth time in, And so he had to, like, learn and get up to speed on that fifth time. I mean, he just

00:12:27:27 - 00:12:31:00
Nick Clason | Hybrid Ministry
crushed them to the point where he was loving editing.

00:12:31:00 - 00:12:36:00
Nick Clason | Hybrid Ministry
And then he said to me, hey, can I come in tomorrow? And I was like, bro, you've done them all.

00:12:36:00 - 00:13:00:00
Nick Clason | Hybrid Ministry
And before I was getting students to come in and edit, I was editing them all myself, every single one. And so I was always behind. I never was caught up and he got me completely caught up. And now the other good news in all of this is that in addition to students editing it and getting them posted, I've also had students begin to take ownership and leadership in the room of where we're filming this thing.

00:13:00:00 - 00:13:17:20
Nick Clason | Hybrid Ministry
So we've actually built a full studio. You can see link down below, our studio tour and all the gear that we use, but sometimes we just use like a camera on the back of a cell phone and like external microphones. Other times we use like full podcast studio type microphones and run that into like a focus right camera.

00:13:17:22 - 00:13:38:04
Nick Clason | Hybrid Ministry
And we filmed it off our Sony ZV ten. Again, all of that is linked in that, studio tour episode. If you want to look at any of that purchase, any of that. And then if you do have your phone, you can just edit it directly off your phone. If you do it off of a camera, you got to take out the SD card and then download it and then go edit it in some sort of software on your computer.

00:13:38:06 - 00:14:02:08
Nick Clason | Hybrid Ministry
Again, either one of those strategies is fine. You decide what you want, you can do a really heavy edit, or you can do a really minimal edit like either of those. Either of those strategies works, and you can kind of do whatever works best for you and your, your time frame. Right. But once those students, edit those, I also have students capturing them or I have them running the room.

00:14:02:08 - 00:14:23:06
Nick Clason | Hybrid Ministry
I have them, getting students in place. I have them literally running, like, action and, like, clapping their hands. And, it was actually really helpful because one week when we were filming a bunch of, these draft style videos, the camera audio cut out, but I got all the mic audio, but I was like, how am I going to sync up empty words?

00:14:23:08 - 00:14:49:17
Nick Clason | Hybrid Ministry
To real audio? And because of the claps, I was able to find the clap on the camera, link up that spike, and then they were able to be to be linked. And so, I at this point in time, like this, this strategy, this four part video strategy, students are running it on Wednesday nights capturing the videos, and then students are editing it and all I'm doing is overseeing it and posting it.

00:14:49:17 - 00:14:51:05
Nick Clason | Hybrid Ministry
And so my guess would be, if you're in

00:14:51:05 - 00:15:15:02
Nick Clason | Hybrid Ministry
youth ministry and you want to create content with your students, that this is what you're looking for because you may not feel equipped, you may not feel like you have, what it takes or even the knowledge behind social media in your students. They do, they do. And if you're willing to build the infrastructure enough to then be able to hand that over to them, I think that's a fantastic model and it takes more work off of your

00:15:15:02 - 00:15:16:04
Nick Clason | Hybrid Ministry
plate.

00:15:16:04 - 00:15:38:19
Nick Clason | Hybrid Ministry
And so if you're interested in exploring, how to do that or even just looking for maybe like some some next steps, I offer a coaching link down below. Reach out about that is really affordable, is really cheap, and I would love to help you get that up and running. Now on to easy social media video idea number two.

00:15:38:21 - 00:15:57:27
Nick Clason | Hybrid Ministry
I'm glad that you asked because I'm sure you were looking for it. It's actually going to be linked here on screen in the very next video, which I have here on my channel. So go ahead and tap that. Go check that one out. And without any further ado, we will see you over there because we are making digital discipleship easy and possible and accessible.

00:15:57:27 - 00:16:02:01
Nick Clason | Hybrid Ministry
And so as always, don't ever forget to stay hybrid.

Episode 025: The Ultimate 2023 Social Media Calendar, Strategy and Posting Guidelines

Nick Clason — Thu, 05 Jan 2023 04:00:00 -0600

SUMMARY
In this episode, Nick sits down and fleshes out a weekly social media posting calendar. How often do you post? What types of content and ideas can you post? How frequently? Where and what? This is your FREE 2023 posting guide!

To gain access to the FREE "Have I already RUINED my TikTok account? - A guide to posting TikToks from start to finish" next week, subscribe to Nick's YouTube channel: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g
ShowNotes and Transcripts available at http://www.hybridministry.xyz
Or come hangout on TikTok at: https://www.tiktok.com/@clasonnick

SHOWNOTES
Previous Episodes Mentioned:
TIKTOK POSTING IDEAS
https://www.hybridministry.xyz/023
ROB'S INTERVIEW
https://www.hybridministry.xyz/024

TIMECODES
00:00-01:22 Intro
01:22-02:48 YouTube and Podcast Strategy
02:48-11:33 TikTok, Reels and Shorts Strategy
11:33-15:10 Instagram Feed and Facebook Page Strategy
15:10-16:30 Instagram and Facebook Stories Strategy
16:30-17:42 Facebook Groups Strategy
17:42-18:49 Outro

TRANSCRIPT
Nick Clason (00:01):
Hey, what is up everybody? Welcome to another episode of the Hybrid Ministry podcast. I am your host, as always, Nick Clason. Excited to be with you. And in today's episode, I wanted to give you your custom 2023 social media framework for your ministry, whatever style ministry you lead. Uh, I am pulling this directly from, um, the ministry that I am a part of. And just so you know, I am a youth pastor, and so it may be a little bit different for you, and you may make a few tweaks based on the area of ministry that you lead or if you're navigating an entire church, uh, social media. But honestly, like, I think, um, some of the things I might say, if you're leading your entire church student minister or your entire church social media, you might think that's a little bit too silly. Can't be whatever.

Nick Clason (00:56):
Um, I'll just encourage you, like, I think people jump on social media to be entertained. And so, um, even if it feels a little bit, uh, student ministry esque, like, I think people are gonna find it fun, especially if you're incorporating your pastor or other, like church people, parishioners members, like, uh, it can be fun. So, uh, hang with me, but here's my recommended 2023 social media strategy for you. All right, so the first thing I would recommend is post all of your sermon content to YouTube. If you don't have a YouTube channel, create one. Um, if you live stream already, just use that. If you're not live streaming, um, and you, and, or you don't wanna pay for the, uh, the equipment that it takes, then I would recommend pre-filing your talks, your message content. You can shave the content down from, you know, typically a sermon's 25 to 45 minutes on the longer end, maybe even longer in some of your cases, if you can shave your message down to somewhere between 12 and 17 minutes, that's the sweet spot for YouTube's videos.

Nick Clason (02:03):
It also lets you have whoever your primary communicator in is speak directly to camera, which is another thing that YouTube is gonna prioritize and promote, um, and make more. You know, uh, he help you index better, uh, in your, uh, in your YouTube search. Um, and so then if you pre film all of your stuff, you can post that to YouTube, um, as well as it gives you the option to rip off just the audio and save your mp3, uh, out as a podcast, which, um, I would a hundred percent recommend your church starting an audio sermon podcast. And that can come from your custom YouTube channel or, uh, uh, shorter form video content, right? For, uh, like the pre-filed thing, all right? Once you have the bedrock of your weekly messages on some sort of rhythm, uh, then from there you're going to be looking at your TikTok, Instagram, Facebook reels, and YouTube shorts strategy.

Nick Clason (03:05):
Here's the thing that's unique. In the past, uh, social media would ding you if you posted something, um, for Instagram on Facebook because they're built differently. Or if you posted something for Twitter on, uh, TikTok, right? Like, they're not, they're not the same social media platforms. However, we now live in a world where every single platform is trying to catch up and keep up with TikTok. And so here, soon I'm going to be releasing a video and an ebook. You can head to the show notes, or you can go to, uh, my YouTube channel, my TikTok, um, or hybrid ministry.xyz to grab a copy of that. I believe that's going to be launching a week from today. When this episode drops, it is your custom how to build a TikTok from scratch 2023 guide. So if you've never started on TikTok yet, uh, create an account, and then this will help you walk step by step through filming, editing, posting all on your phone, uh, so that you can make it, um, you can make it happen from there.

Nick Clason (04:06):
But everything in 2023 is going to be all in on short form video content. Facebook is, Instagram is YouTube, shorts is back, and so is TikTok. So in all of these platforms, you get the unique privilege to be able to record vertical video, short form video content, and post it in, in four places all at the same time. And so you really have a unique opportunity as a content creator, as a church social media manager that you've maybe never had before in the past. Now leading into 2023, it's all about short form videos. So go all in on it. And here's the thing, if you are pre-filing or live streaming your videos, it only gives you a base of content. You can go there and you can start from there to start pulling out sermon nuggets and content that you can post out to these short form video algorithms.

Nick Clason (05:00):
So here is what your, uh, posting strategy is gonna be. I'm going to recommend that you post five, uh, or I'm sorry, three times a day, five days a week. All right? So pick two days to be your quote unquote weekend. Um, I make my weekend Friday and Saturday. And church, I, I typically am off Fridays and Saturdays. So I post three times on Sundays, Monday, Tuesday, Wednesday, Thursday. Okay, pick whatever that is that the, someone out there like Gary Veer or something might tell you that that's a bad, uh, strategy. You should be posting every single day. And if you want to and have the margin bandwidth to do it, do it, but honestly, don't like take your days off, right? Like, that's that I, my boss challenged me. He's like, stop working on Fridays, bro. And I was like, you know what? You're right.

Nick Clason (05:42):
I'm not gonna do that. So I'm not gonna worry about it. Sometimes I post if I'm on TikTok and having fun just myself, um, to my ministry page, but more often than not, I'm not, all right. So, um, you're gonna be posting three times a day, five days a week. You figure out what your, your week is as a social media church ministry manager. Um, but you're gonna be posting, uh, Monday or whatever your day is, right? In the morning, afternoon, evening, morning, afternoon, evening. And the way that I notify myself is I just put it in Google Calendar. I'm sure there's a social media app up there, base camp, or some like project management software that can work. The only thing that really like alerts me to something that I'm paying attention to, i e my phone, um, is a Google Calendar, uh, invite.

Nick Clason (06:23):
So I just, I set that in there, it notifies me, and boom, off I go. So, um, you're gonna be shooting for 15 pieces of short form video content. If you're pre-filing, or if you've been live streaming, I want you to get three sermon clips, two of your pastor or whoever talking a short 32nd to one minute clip, go into whatever video software you have and shave it down. So it's 16 by nine. And, uh, find a good application piece of content. One way I do that is I like to, I like to go towards the end, um, and go more towards the application side of things that find better, um, more maybe applicable pieces of of sermon content to, to pull out there. Another option you can do is you can take like a stock video, um, with like a mountain landscape or something like that, and then some nice music behind it, and then put the quote, a quote from your pastor, uh, on there.

Nick Clason (07:13):
Uh, and you, I'm sure you've seen this before, but like, uh, tweet screenshots, they perform really well for whatever reason. Um, then I'm also gonna have you do a ministry recap. So if you're a youth group, for example, uh, get some short videos on Wednesday night, throw it in a TikTok, do an auto cut, and create a recap of whatever the night is. I post that every single Wednesday night. If you meet on Sunday nights, do that, uh, if you're a children's pastor or whatever, like do that on Sunday afternoons, okay? Whatever, whatever works in the rhythm of your thing. If you're overall church, uh, social media manager gets some clips from Sunday morning and post that Sunday afternoon or Sunday evening, um, as just a recap of great week today, loves hanging out, love seeing all the people, all the smiling faces, all that type of stuff.

Nick Clason (07:55):
Do three games. Um, couple episodes ago we dropped nine ideas for TikTok, short form video content that is, uh, there was all kinds of different things in there. Also, my most recent interview with Rob Shepherd, I'll drop both of those links in the show notes so that you can find those. But those are just full of ideas. You can follow him, uh, to get some great ideas of things that you can do. But three games, challenges, competitions, things that you're asking your audience. Who do you think, what do you think? How's this gonna end? Right? Like, give them a chance to interact with your algorithm, with your content, have them start commenting in on those videos and stuff like that. Um, I want you to do a one blind ranking a week. I'm sure if you've ever been on TikTok, you've seen those things where they'll put a filter on your forehead and it'll just filter through. Um, they have, I, I literally, I went into TikTok just a minute ago in the search, and I, I searched blind ranking. And so in that, you can find like restaurant blind rankings, movie blind rankings, shoe blind rank, like all kinds of different, like brands

Nick Clason (08:54):
Of things. And what you do is you just do one through five, um, on your screen, and as they come through, you try and rank where it's gonna be, not knowing what's gonna come next. That's where the fun kind of falls into it, right? So like, if you're doing fast food, you start with subway, where are you gonna put it? One through five mm, 3, 4, 2. You don't wanna give it to one. There's gotta be something better, right? Like that's kind of the whole thing. And then people can just laugh and have a fun time watching you interacting with it and whatever the case may be. Um, so do one blind ranking a week. Do two DeVos, two DeVos that are either attached to the message, but not exactly like clips from the message. So this is your pastor sitting down and talking directly to the camera, expounding upon it, or do two standalone devotional contents.

Nick Clason (09:36):
Find something about prayer. Find something about idols in your heart. Find something about rest and boundaries, and just do two, uh, DeVos and make 'em like a mini-series. That part one, part two. Um, I want you to do two spiritual practice videos. You can do like a, Hey, read scripture with me. You can do a guided prayer, you can do a meditation thing. Uh, you can do a verse memory type of challenge and all of that. Just find creative ways to do that into the camera. Um, that right there, if you add all those up. So three sermon clips, a ministry recap video, three different games, one blind ranking, two DeVos, two spiritual practice. That, that's 12 right there. You're looking for 15 total pieces of content. What that leaves you with is three trends, trending audio, trending dances, things like that. Um, and attach those to just funny things.

Nick Clason (10:22):
Invites come to church, right? Um, you can do p o v point of view type videos, um, or you can do, uh, those can also be things that you're going to be promoting towards future events. And in student ministry world, uh, d nows winter weekends, camps, like those types of things. I'm, I'm hitting stuff on camp, basically all summer long or leading up into it, right about like missing out on camp or point of view. Middle school boys cabinet smells like poop in here. Like, uh, all, you know, meeting someone in a small group for the first time, and there's, I don't know if you've ever heard that audio, but it's like, I do cuss a little. Oh yeah, what's your favorite word? Mm, probably crap. Or now there's a, a Christmas one, right? It's like probably cotton head and any moins, right? And so you could like, play around with something funny like that, like POV joining a new small group.

Nick Clason (11:07):
And if you're a church, uh, a church-wide social media manager in your fall launch, big push into getting people into small groups or connect groups or Sunday school classes, whatever the case may be. Just use something like that as a silly thing. You can be the primary person on camera. You can get your pastor, you can get some volunteers, you can get students, you can get teenagers. They can help especially help you find some of those trends. Uh, also, so then that's all of your short form video content. That's TikTok, Facebook, Instagram reels, YouTube shorts. All right? So then beyond that, what are you gonna do on your Instagram feed? Okay? So on your Instagram feed and your Facebook page, if you're a church-wide social media manager, um, if you are a youth pastor, uh, Facebook page I would say is optional. If you're, uh, running it for a whole whole church, you probably want to do it and just let it be duplicate of what's going on on your Instagram.

Nick Clason (11:57):
Um, Mondays, do a meme Monday, curate memes all throughout the week. Save them in a Google Drive or share Dropbox folder. Put a bunch of people on it. Like, Hey, you, when you're on social media and you find funny things, post a meme, um, screenshot it and drop it in here for me. You can have a cover thing that just says me Monday, or you can just post 10, um, in a carousel post. And they're just a funny way to engage and get people laughing and all kinds of fun stuff. Tuesday, post a message recap clip from whatever your most recent thing is. If you preach last Wednesday, post on Tuesday, preach on Sunday, all right? Or you can maybe flip flop. What I'm gonna suggest for Thursday, if you're a Wednesday, uh, youth, youth ministry, um, but post your, uh, uh, your reel, um, to your profile grid, okay?

Nick Clason (12:42):
When you're posting reels, I recommend not posting everything to your profile grid. You don't wanna flood it too much, and I'm gonna tell you why here in just a minute. But for this one, I do want you to post it to your profile grid. So crop it ice, maybe get another photo of your pastor preaching as your, uh, cover. So people look on your profile. It looks like a, a photo, but then they click it and it's actually a video. Put captions into it. Um, follow my, my ebook that I'm gonna drop next week, um, and go, you know, go make that happen Wednesday. Um, if you're a youth ministry, I would do a recap video right there of your night. If not, um, if you're a church, maybe make that, uh, your Sunday post. Um, and then reserve, you know, some of the other things that I'm doing, uh, here later, like you could do, um, like a worship Wednesday or something like that on an Instagram reel, uh, Thursday, that was, that's where I would put a spiritual practice post again.

Nick Clason (13:32):
So this is a Rio. So all the Tuesday, Wednesday, Thursday, all reels. Okay? So the rest of the reels that you're posting those days, they're not posted to your profile grid, but your message recap, your Wednesday night recap, and now your spiritual practice post all those select on, which I think Instagram, when you're posting it in the post feature, um, it automatically selects post profile grid. So you're gonna have to select those off as you do those. Um, so go ahead, drop that in on Thursday, spiritual practice, read scripture with me, guided prayer, meditation, scripture, memory accountability, journaling, some type of thing there. Um, just challenging your people. Hey, pause for a minute, take 60 seconds, meditate on this first. The last thing I would do there, um, is on Saturday or Sunday morning, do some sort of, uh, invitation post invite to church. Like, Hey, I'm saving a seat for you.

Nick Clason (14:21):
Or tag someone who you want to come to church with you, or Sunday is the best day of the week, or something like that. Some sort of reminder like, Hey, we got a big event coming. It's church we did every week, right? But we got a thing coming up. Wanna see you wanna see you. So all that can be done on your Instagram feed and your Facebook feed. Um, and if you'll notice, most of your real content is going to help supply your feed stuff as well. Okay? So, uh, you're making 15 pieces of content back on the, the TikTok, Instagram real shorts and stuff like that. You're like, I don't know if I can keep up with it. You're kind of, you're probably dropping a lot of the static image stuff that you've been doing and you've been posting. And if you already have a framework for that, like a photographer or a graphics person or whatever, making those things, keep some of those going and filter those in and just pull them back a little bit more and then push forward more of the short form video type content.

Nick Clason (15:12):
Finally, um, on your stories in Instagram, I would, uh, I would say post reels, right? So you post reels and then go to your reel and click the share button. Share the story. So for example, if you're doing like a competition, like, um, whip cream or sour cream, who got the sour cream? Post that, and then just do a poll sticker on top of it, who do you think got it? Was it this person, this person, or this person? That's a way to use story framework while also letting the real content supplement what's going on in the stories. And it's going to keep, um, your story stuff fresh, but you're, again, you're not creating more or additional content, right? Another thing I do, me, Monday I post it and I do a slider and I say, which one was your favorite? 1, 2, 3, professors command nine, 10.

Nick Clason (15:55):
And they can slide it there to say, which of the memes is your favorite? If they're a story, first person, they're gonna find your thing on stories. But then like that one, right? It's gonna say, Hey, which was your favorite? And it's gonna cause them, if they're gonna want to interact with it, they have to click on the post to go see, swipe on the carousel, go back into your story and then slide. It's a lot of interaction with your account that's gonna index you higher in your story ranking for people who are, uh, looking for your stuff or see your stuff, if they're interacting fully, all of that's gonna be beneficial for their algorithm as they're trying to find, or as they're seeing you, as you post more and more stuff. Finally, Facebook groups, what do you do with those? Um, I would recommend sending a churchwide email or a ministry wide email.

Nick Clason (16:38):
If you're like a youth pastor, children's pastor, one time a week, whatever day you're sending that, I would post that exact same email into the group with some sort of photo to go along with it. Um, like if it's for camp registration, post a graphic of camp or a photo of students at camp or whatever, um, on Wednesday, I would share that recap reel, um, or some sort of recap reel from your Facebook reel account, share it into the group. Um, and then finally on Friday, I would do some sort of like fun Friday question. Just like, Hey, post a picture of, you know, we just got a Christmas season post a picture of a Christmas tree. Hey, Thanksgiving, hammer, Turkey. Hey, new Year's. What's your New Year's resolution? Okay, just some sort of fun question. One time a week. So you just need to queue up four of those.

Nick Clason (17:21):
And really, you just need to copy and paste a question. Um, you can put it into the Facebook thing that like builds the kind of like graphic looking picture post thing. Um, and post that in there. Um, do all that type of stuff. And, uh, then let, let the people supply the rest of the content in a Facebook group. You're just keeping some stuff kind of active, minuscule announcements, types of things. Hey guys, that's it for today. That is your 2023, uh, social media posting framework. I hope you find that helpful. Take that copy and paste it, implement it into your church social media framework and strategy. If you hear people talking, it's cuz it's Christmas Day. I'm recording this, uh, in, in my spare bedroom. Um, and so there's people on FaceTime calls and stuff out there. So thanks for muddling through that. Appreciate you guys and we will talk to you, uh, again next time.

Nick Clason (18:08):
Oh, hey, don't forget if you found this helpful, share it like it, rate it, be super helpful for us, and head to hybrid ministry.xyz. We're gonna be posting that ebook next week. Get on the list for that. Uh, subscribe to my YouTube channel, like me on, on TikTok so that you'll see that one it drops. Um, and just so you know, this message or this podcast is gonna be, uh, transcribed, uh, a hundred percent free for you hybridministry.xyz. I'll go to the episodes tab and you'll get the free, uh, complete transcript. Um, hope that that is helpful and beneficial for you. Blessings on your ministry, and we will talk to you again next time. Happy posting here in the new year.