The Thing Every Youth Pastor Needs (But Can’t Afford)

Most youth pastors don’t fail on social media because they lack passion…
They fail because they don’t have this one thing — and honestly, most can’t afford it.

But for my 200th episode… I’m giving it away....
The strategy.
The product.
The membership.
All of it!

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HH200

SHOW NOTES
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🛠️TOOLS I USE THAT CAN HELP YOU!
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//VIDIQ
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🕰️TIMECODES
00:00 Most Youth Pastors Miss This…
01:52 The Calendar Conundrum
07:06 My Hybrid Strategy Explained
09:54 What this Typically would cost
13:38 What I'll do for you
16:45 It's FREE!

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TRANSCRIPT
00;00;00;02 - 00;00;34;06
Nick Clason | Hybrid Ministry
After 200 episodes and working with youth pastors from really all over, I've noticed one thing and I've noticed it's the same missing piece that happens with every single youth pastor. Sure, everyone's context is a little bit different, and everyone's individual responsibilities vary by position. However, it's the same thing that tends to fail, and it's the fact that either they don't have a plan or they do have a plan, but they're still not executing the plan that's laid out for them.

00;00;34;08 - 00;01;12;05
Nick Clason | Hybrid Ministry
And part of the problem is we don't have a plan because it doesn't feel as urgent. If you don't post to social media. Yeah. What's going to happen? But if you don't plan your Wednesday night message, that's a bit of a bigger deal. Students are going to show up. They're not going to have anywhere to go. And so what I've seen and what I've noticed, and frankly, what I've also done and implemented in my own particular context is a full proof strategy that when life gets busy, in fact, I tested it right here, an episode linked right here where I was at a conference and I had no other time on my schedule, but I

00;01;12;07 - 00;01;33;20
Nick Clason | Hybrid Ministry
committed ahead of time during that week that I was going to post whatever my social media pack told me to post. And in that week, in less than 20 minutes, I was able to post all eight styles of posts. And that was me going above and beyond. Because what I recommend for most of you starting out is only to post three times per week.

00;01;33;20 - 00;02;01;29
Nick Clason | Hybrid Ministry
So I estimate that if you take what I lay out, all you have to do is spend anywhere from 5 to 7 minutes per week posting on social media. And the best news of all? I'm going to tell you how so here. Here's what you need. You're busy. And the fact is, like, you know, you want to reach students and maybe even further more, you know that you want to reach students digitally.

00;02;02;00 - 00;02;22;01
Nick Clason | Hybrid Ministry
Let me just explain why I think digital is so important. Obviously you're listening to the Hybrid Minister show, but in the last three years since I started in the context, I mean, we've doubled our in-person growth as a result, I believe, of this hybrid digital strategy. Furthermore, we've grown a YouTube channel from zero to well over a thousand subscribers.

00;02;22;03 - 00;02;42;20
Nick Clason | Hybrid Ministry
And you probably the most important thing is that we've set record numbers of baptisms in this moment and woven within our hybrid strategy is a baptism course where we help walk students through the meaning of it, why they should do it, and then how then to take a next step. So it's hybrid ministry is not just for vanity metrics and dancing on TikTok.

00;02;42;21 - 00;03;05;28
Nick Clason | Hybrid Ministry
It really does help create and facilitate, moments of life change. And we've experienced, like I said, record in-person numerical growth as well as, record life changing markers such as baptism. And so this is why hybrid ministry is so important, and I can help walk you through it. And I believe that you as a youth pastor, you have what it takes.

00;03;05;28 - 00;03;27;17
Nick Clason | Hybrid Ministry
And more than having what it takes, I believe that you have the the requirement to do what it takes to figure this thing out. But here's the challenge, right? Like here's your schedule. Let's say this is your normal Monday Tuesday schedule. And of course, if I had space, you know, we'd extrapolate it out beyond that. And then let's say these are five kind of like core things that that you need to do.

00;03;27;17 - 00;03;58;03
Nick Clason | Hybrid Ministry
And, I'll just show you what it looks like in, in my world. Right. So your Wednesday programing, which includes everything from like planning the worship set to team and scheduling for volunteers and your message and your game and your announcements and your graphics. Like everything for that Wednesday that takes if we're if we're just being, like, honest and generous, let's say it takes a four hour block of time.

00;03;58;03 - 00;04;22;10
Nick Clason | Hybrid Ministry
So here's your Wednesday programing and that's what you're doing and that. But let's say you maximize your lunch hour. And so for about an hour and a half you eat. But you also are hanging out with someone. So you're grabbing, let's say lunch with the volunteer. That's not nice for relational. Relational. You grab the lunch with the volunteer.

00;04;22;13 - 00;04;46;06
Nick Clason | Hybrid Ministry
Maybe a student. If it's like a spring break type week or whatever you have. Not yet. Once checked your emails, you have absolutely no time. You haven't done that yet. And so between travel time and all that, you get back and all your administrative work, we'll just call pink. We'll just call this admin. So you got to do emails, you got to do receipts.

00;04;46;06 - 00;05;06;19
Nick Clason | Hybrid Ministry
You got to process your seat from the lunch or the coffee that you just had. Right. Well, now you're at 4 or 5 and maybe you know what you do. Maybe you go home. But then maybe to. Because, again, you're a good youth pastor, down here, maybe down there. So you went home for a little bit? Here.

00;05;06;19 - 00;05;31;17
Nick Clason | Hybrid Ministry
You picked up your family and stuff like that. But then after dinner, you went back out and, you decided to go visit a student and watch them in the wrestling meet or whatever on a Monday night. Okay. So. So that's your day. That's your Monday. Okay. But then, it's fine because Tuesday rolls around, but you, you're doing like a a citywide disciple now, and so you have a meeting at ten for that.

00;05;31;19 - 00;05;53;05
Nick Clason | Hybrid Ministry
And so you get together with the youth pastors and you hang out and you do your thing. And then you haven't yet checked your email, so you gotta check your email again. And the secretary is upset at you because you did your C yesterday. You did it wrong. So now you got to go fix that. You got to put some finishing touches.

00;05;53;05 - 00;06;19;20
Nick Clason | Hybrid Ministry
You got to send, maybe some reminders, some emails. You got to make your slides for your Wednesday night program. Right. Once again. Oh. Your senior pastor, your senior pastor wants to meet with you. So, that takes up some more time, and then, well, you know, you want to be a good youth pastor, so on your way home, you can have coffee with that student who texted you this morning, and said, hey, can we get coffee?

00;06;19;20 - 00;06;46;29
Nick Clason | Hybrid Ministry
And so there you are. You're now getting coffee with your student. This is the problem, right? This happens week after week, day after day. And if I were to add another category over here, and let's just say we were to call it social media, you're asking yourself where in the world am I putting social media? Am I putting it down here, which is now after five family time?

00;06;47;04 - 00;07;07;01
Nick Clason | Hybrid Ministry
Am I putting it up here? Which again? Now you're working greater than 40 hours per week? When in the world is this going to happen? And the problem, like I said, for most youth pastors is not vision, not excitement for the thing, but it's scheduling and it's figuring out where this goes. So I'm going to help you out.

00;07;07;03 - 00;07;27;12
Nick Clason | Hybrid Ministry
Okay. So what is it? What is my hybrid strategy? Well, link down below is a completely free e-book. Anyone at any time can grab that. So I would recommend and ask that you do that. However, let me just break it down for you here on the whiteboard in social media, you're asking what exactly is your hybrid strategy?

00;07;27;13 - 00;07;53;01
Nick Clason | Hybrid Ministry
Well, for starters, the the step one of it is to become more regular on social media. My pack is basically like your fiber. Think about it. You'll get it. But what is it? It's posting more often to social media okay. Which everyone's down for that. And this is here for the end goal, right? Yeah. We want our student ministry or church social media to be a little bit more robust.

00;07;53;01 - 00;08;22;17
Nick Clason | Hybrid Ministry
That's the what. Well the win right. And if we look back at our calendaring segment just a minute ago, that's the real question. When is this happening? But just to answer it for you, for me, my answer is three times per week. Okay. So we're going the what is just basically more more social. How often the result is three times per week.

00;08;22;17 - 00;08;48;10
Nick Clason | Hybrid Ministry
And then again you're asking where and when am I going to find the time in my calendar to create 3 to 3 times more? Don't worry, I'm going to help you out with that. And then the how. Right. And this really is how like when is this getting done? Is we're going to do this thing together, right? I have this YouTube channel, I have this podcast, this is the free version of it, but I have an entire Patreon where I walk you through how to do it.

00;08;48;10 - 00;09;08;20
Nick Clason | Hybrid Ministry
I give you the tools when, where to post, and I make it happen for you. And all you have to do is simply run the play and post when it tells you to do it. That way you get to be an amazing youth pastor, going to coffees and going to kids games and meeting with your senior pastor and planning your Wednesday night.

00;09;08;27 - 00;09;41;05
Nick Clason | Hybrid Ministry
And I get to help build out your social media strategy and you get to simply follow the play. Now, you might be asking like, what if I have more creative bandwidth? And what if I have better ideas than you? I presume that you probably do. In that moment, instead of following my play, you simply post one of your ideas or one of your students ideas, or one of your volunteer's ideas, and you don't post one of mine because you do have creative energy, because you do have creative bandwidth, because you do have better ideas.

00;09;41;08 - 00;09;55;25
Nick Clason | Hybrid Ministry
But when you get busy, this is your fallback. It's here when you need it and because I'm giving it away, you don't even have to worry about the cost. Let's look in here to the next section.

00;09;55;27 - 00;10;21;11
Nick Clason | Hybrid Ministry
So here's why. This is expensive. You see, sometimes a system like this can cost hundreds. I mean, maybe honestly, even depending on who you end up going with, it could cost even thousands. And then on top of it, there's months of frustration as you enter into a brand new learning curve, trying to kind of figure all this out yourself and you realize, like, man, I'm a youth pastor, I'm not social media manager, content creator, or like graphic design or any of these things.

00;10;21;11 - 00;10;40;09
Nick Clason | Hybrid Ministry
Right? So like, I broke some of this down for you because I believe that there's really like for costs. And if you're watching here on YouTube, you see them on screen. One of the costs is like if I want like a turnkey done for you social media pack in my personal opinion, one of the best on the market nucleus social done by Brady Shear himself a bet pro church tools.

00;10;40;12 - 00;11;05;25
Nick Clason | Hybrid Ministry
It's amazing. It's $49 a month for unlimited stock footage as well as a monthly social posting calendar. One of the problems, though, and I've said this a million times over with even my own pack, is that if it can be done for you, it can also be done for many. And so it's not that custom. But Brady, in my opinion, does the best job of offering something done for you that's also still good and leans into what matters on social media cost.

00;11;05;25 - 00;11;27;24
Nick Clason | Hybrid Ministry
This is for like churches. This is $49 a month. Most youth ministry budgets can't sustain $49 a month, nearly $600 for the year. Or you could take a course. I found this video course here just by googling, and it turns out it's like $12 a month or $84 for the year. So now we're at, you know, at $684.

00;11;27;24 - 00;11;52;15
Nick Clason | Hybrid Ministry
Now for your entire youth ministry budget, if you want to learn. And if you're like, well, I just figured out myself, well, then then comes in the time cost, right? And like, probably you putting in ten ish hours a week of of learning and trying something new and you're going to be doing and trying some new stuff. Of course, we're in a new era where students speak in this digital native tongue, and you're going to have to kind of learn to speak at least some of that.

00;11;52;15 - 00;12;14;20
Nick Clason | Hybrid Ministry
And just at least become fluent with it. But if you're going completely from scratch with no help, like you're looking at probably ten plus hours a week to start, and then, of course, like if we look back at our calendar, where in the world is this going to go? I mean, like your calendar is already insanely full and so, like, you don't have ten plus hours.

00;12;14;20 - 00;12;42;08
Nick Clason | Hybrid Ministry
And so what again, always happens is a you're priced out from a cost standpoint and B, your time management isn't there anymore because you don't have the time to do it. This is where I believe I can provide value. So let's check this out okay. So let me prove to you how this works. So I'm going to give you a social media three month seasonal social media pack with a calendar and with the assets in order to create.

00;12;42;08 - 00;12;58;01
Nick Clason | Hybrid Ministry
Now here's the problem with most social media packs if it's done for you, it can be done for many. And so I want to also add a custom edge to yours. And so you are going to have to get your phone out. You are going to have to get some microphones, and you are gonna have to do a little bit of filming of yourself.

00;12;58;01 - 00;13;20;21
Nick Clason | Hybrid Ministry
Your face, your voice, or your students faces, your students voices, your volunteers voices. But some customization to your social media feeds. So it's not just a bunch of graphics. You see. That's where I think most social media packs fall short. Some designers cooking up amazing designs off in the lab that are better than anything you and I could create, but what mine does is mine helps coach you into the customization.

00;13;20;27 - 00;13;54;00
Nick Clason | Hybrid Ministry
And so you're going to post three times per week. And one of my favorite posts is a very simple we're going to call it man on the Street style post. I've created the graphics that will overlay on top of your video. So you get your phone out, you film, you chop it up, you edit it, and all you got to do is use something like an in-app editor like Capco or TikTok simply on your phone, hand it over to a student, ask them to do it, and then you take my graphic, which had the would you rather question, and you just lay it over top of it, right.

00;13;54;02 - 00;14;27;08
Nick Clason | Hybrid Ministry
I mapped this out back in November, and that particular post only took me five minutes and my Wi-Fi was lagging like absolute mad, crazy man. So in less than five minutes I had a edited, filmed and then posted custom video. Sometimes it's going to be custom, right? And so in this three times we have two styles. We have custom, but then other times it's just going to be done for you.

00;14;27;09 - 00;14;47;11
Nick Clason | Hybrid Ministry
It's going to be plug and play. I got what to do. And you're feeling anxious. I got verse posts. I got I got other like spiritual practice type things. Those are the ones that are packs, right. That they can be done for anyone, anywhere in any context. But I also got some of these, and this is just an example of how this works.

00;14;47;11 - 00;15;08;08
Nick Clason | Hybrid Ministry
And link down below is my full proof episode where like I said, I posted all eight styles. I have eight different styles. I have four custom, I have four done for you posted all eight of them and I let you know exactly how they performed. Here are the results actually on screen from my results episode. So this can work for you.

00;15;08;11 - 00;15;24;01
Nick Clason | Hybrid Ministry
And what's it going to do? It's going to accomplish this goal when your calendars overrun and busy, it's still going to give you. If you can commit to less than ten minutes, I would say ten minutes per week, then this is going to do it. And how are we going to do it? We're going to walk through this together.

00;15;24;01 - 00;15;54;03
Nick Clason | Hybrid Ministry
Because if you become a member of my Patreon every single Monday, I'm going to drop a recap episode. So I'm going to be there with you every single step of the way, coaching you through it. So let's check that part out. And here's the good news. To celebrate my 200th podcast episode, which is this one that you're listening to or watching, I'm giving the first 20 people free access to everything that I offer over, on, and inside my Patreon.

00;15;54;03 - 00;16;12;27
Nick Clason | Hybrid Ministry
Here's what's included. There is a weekly bonus podcast episode where I recap detail in outline my programing. And I'm not saying that I'm some creative genius, but I am saying that that is an attempt and that's something that we try to do. And so I explain some of the things that we offer and what we do in our programing.

00;16;12;27 - 00;16;47;02
Nick Clason | Hybrid Ministry
Think of it as like your virtual assistant, someone just giving you ideas and then you filtering those through the lens of your ministry, your context and your programing. I will help level up your creative programing through that podcast. Additionally, I have a seasonal social media pack, so it's three months worth of posting content. Everything that we've been working through on this episode, and it is included as a part of the Patreon membership, as well as access to every post that I have and all of the shop items that are for sale over on my Patreon.

00;16;47;02 - 00;17;14;08
Nick Clason | Hybrid Ministry
So if you're tired of trying to figure this out alone, then this is your moment. And here's how I'm going to do the first 20. You get this for free for the month of May. 2026. The rest of you, if you miss out on that first 20 moment, then I'm giving 50% off with this code. Same time frame h h standing for Hybrid Hero HH2 hundred 50% off to celebrate my 200th episode.

00;17;14;08 - 00;17;34;12
Nick Clason | Hybrid Ministry
Like I said, this is open now for three weeks, so it's a strike while the iron is hot moment. You don't need a bigger budget to reach students, you just simply need the right system. And to celebrate my 200th episode, I'm giving you access to that. My friends cheering you on, rooting for you. And as always, don't forget stay hybrid.