Hybrid Ministry - Episodes Tagged with “Student Ministry Social Media”

Episode 200: The Thing Every Youth Pastor Needs (But Can’t Afford)

Nick Clason — Thu, 07 May 2026 05:00:00 -0500

Most youth pastors don’t fail on social media because they lack passion…
They fail because they don’t have this one thing — and honestly, most can’t afford it.

But for my 200th episode… I’m giving it away....
The strategy.
The product.
The membership.
All of it!

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(Until 5/28/26)
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50% OFF PROMO CODE FOR THE REST
HH200

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Shownotes & Transcripts
https://www.hybridministry.xyz/200

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We have all kinds of FREE Things that you can use in your context!
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🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//VIDIQ
https://vidiq.com/hybrid

//BEST DYM RESOURCES
https://www.patreon.com/posts/9-amazing-dym-142425755

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//HYBRID MINISTRY MEGA GUIDE
Everything I've ever learned in one blog post [FOR FREE!]
https://www.patreon.com/posts/hybrid-ministry-151264417?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

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🕰️TIMECODES
00:00 Most Youth Pastors Miss This…
01:52 The Calendar Conundrum
07:06 My Hybrid Strategy Explained
09:54 What this Typically would cost
13:38 What I'll do for you
16:45 It's FREE!

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TRANSCRIPT
00;00;00;02 - 00;00;34;06
Nick Clason | Hybrid Ministry
After 200 episodes and working with youth pastors from really all over, I've noticed one thing and I've noticed it's the same missing piece that happens with every single youth pastor. Sure, everyone's context is a little bit different, and everyone's individual responsibilities vary by position. However, it's the same thing that tends to fail, and it's the fact that either they don't have a plan or they do have a plan, but they're still not executing the plan that's laid out for them.

00;00;34;08 - 00;01;12;05
Nick Clason | Hybrid Ministry
And part of the problem is we don't have a plan because it doesn't feel as urgent. If you don't post to social media. Yeah. What's going to happen? But if you don't plan your Wednesday night message, that's a bit of a bigger deal. Students are going to show up. They're not going to have anywhere to go. And so what I've seen and what I've noticed, and frankly, what I've also done and implemented in my own particular context is a full proof strategy that when life gets busy, in fact, I tested it right here, an episode linked right here where I was at a conference and I had no other time on my schedule, but I

00;01;12;07 - 00;01;33;20
Nick Clason | Hybrid Ministry
committed ahead of time during that week that I was going to post whatever my social media pack told me to post. And in that week, in less than 20 minutes, I was able to post all eight styles of posts. And that was me going above and beyond. Because what I recommend for most of you starting out is only to post three times per week.

00;01;33;20 - 00;02;01;29
Nick Clason | Hybrid Ministry
So I estimate that if you take what I lay out, all you have to do is spend anywhere from 5 to 7 minutes per week posting on social media. And the best news of all? I'm going to tell you how so here. Here's what you need. You're busy. And the fact is, like, you know, you want to reach students and maybe even further more, you know that you want to reach students digitally.

00;02;02;00 - 00;02;22;01
Nick Clason | Hybrid Ministry
Let me just explain why I think digital is so important. Obviously you're listening to the Hybrid Minister show, but in the last three years since I started in the context, I mean, we've doubled our in-person growth as a result, I believe, of this hybrid digital strategy. Furthermore, we've grown a YouTube channel from zero to well over a thousand subscribers.

00;02;22;03 - 00;02;42;20
Nick Clason | Hybrid Ministry
And you probably the most important thing is that we've set record numbers of baptisms in this moment and woven within our hybrid strategy is a baptism course where we help walk students through the meaning of it, why they should do it, and then how then to take a next step. So it's hybrid ministry is not just for vanity metrics and dancing on TikTok.

00;02;42;21 - 00;03;05;28
Nick Clason | Hybrid Ministry
It really does help create and facilitate, moments of life change. And we've experienced, like I said, record in-person numerical growth as well as, record life changing markers such as baptism. And so this is why hybrid ministry is so important, and I can help walk you through it. And I believe that you as a youth pastor, you have what it takes.

00;03;05;28 - 00;03;27;17
Nick Clason | Hybrid Ministry
And more than having what it takes, I believe that you have the the requirement to do what it takes to figure this thing out. But here's the challenge, right? Like here's your schedule. Let's say this is your normal Monday Tuesday schedule. And of course, if I had space, you know, we'd extrapolate it out beyond that. And then let's say these are five kind of like core things that that you need to do.

00;03;27;17 - 00;03;58;03
Nick Clason | Hybrid Ministry
And, I'll just show you what it looks like in, in my world. Right. So your Wednesday programing, which includes everything from like planning the worship set to team and scheduling for volunteers and your message and your game and your announcements and your graphics. Like everything for that Wednesday that takes if we're if we're just being, like, honest and generous, let's say it takes a four hour block of time.

00;03;58;03 - 00;04;22;10
Nick Clason | Hybrid Ministry
So here's your Wednesday programing and that's what you're doing and that. But let's say you maximize your lunch hour. And so for about an hour and a half you eat. But you also are hanging out with someone. So you're grabbing, let's say lunch with the volunteer. That's not nice for relational. Relational. You grab the lunch with the volunteer.

00;04;22;13 - 00;04;46;06
Nick Clason | Hybrid Ministry
Maybe a student. If it's like a spring break type week or whatever you have. Not yet. Once checked your emails, you have absolutely no time. You haven't done that yet. And so between travel time and all that, you get back and all your administrative work, we'll just call pink. We'll just call this admin. So you got to do emails, you got to do receipts.

00;04;46;06 - 00;05;06;19
Nick Clason | Hybrid Ministry
You got to process your seat from the lunch or the coffee that you just had. Right. Well, now you're at 4 or 5 and maybe you know what you do. Maybe you go home. But then maybe to. Because, again, you're a good youth pastor, down here, maybe down there. So you went home for a little bit? Here.

00;05;06;19 - 00;05;31;17
Nick Clason | Hybrid Ministry
You picked up your family and stuff like that. But then after dinner, you went back out and, you decided to go visit a student and watch them in the wrestling meet or whatever on a Monday night. Okay. So. So that's your day. That's your Monday. Okay. But then, it's fine because Tuesday rolls around, but you, you're doing like a a citywide disciple now, and so you have a meeting at ten for that.

00;05;31;19 - 00;05;53;05
Nick Clason | Hybrid Ministry
And so you get together with the youth pastors and you hang out and you do your thing. And then you haven't yet checked your email, so you gotta check your email again. And the secretary is upset at you because you did your C yesterday. You did it wrong. So now you got to go fix that. You got to put some finishing touches.

00;05;53;05 - 00;06;19;20
Nick Clason | Hybrid Ministry
You got to send, maybe some reminders, some emails. You got to make your slides for your Wednesday night program. Right. Once again. Oh. Your senior pastor, your senior pastor wants to meet with you. So, that takes up some more time, and then, well, you know, you want to be a good youth pastor, so on your way home, you can have coffee with that student who texted you this morning, and said, hey, can we get coffee?

00;06;19;20 - 00;06;46;29
Nick Clason | Hybrid Ministry
And so there you are. You're now getting coffee with your student. This is the problem, right? This happens week after week, day after day. And if I were to add another category over here, and let's just say we were to call it social media, you're asking yourself where in the world am I putting social media? Am I putting it down here, which is now after five family time?

00;06;47;04 - 00;07;07;01
Nick Clason | Hybrid Ministry
Am I putting it up here? Which again? Now you're working greater than 40 hours per week? When in the world is this going to happen? And the problem, like I said, for most youth pastors is not vision, not excitement for the thing, but it's scheduling and it's figuring out where this goes. So I'm going to help you out.

00;07;07;03 - 00;07;27;12
Nick Clason | Hybrid Ministry
Okay. So what is it? What is my hybrid strategy? Well, link down below is a completely free e-book. Anyone at any time can grab that. So I would recommend and ask that you do that. However, let me just break it down for you here on the whiteboard in social media, you're asking what exactly is your hybrid strategy?

00;07;27;13 - 00;07;53;01
Nick Clason | Hybrid Ministry
Well, for starters, the the step one of it is to become more regular on social media. My pack is basically like your fiber. Think about it. You'll get it. But what is it? It's posting more often to social media okay. Which everyone's down for that. And this is here for the end goal, right? Yeah. We want our student ministry or church social media to be a little bit more robust.

00;07;53;01 - 00;08;22;17
Nick Clason | Hybrid Ministry
That's the what. Well the win right. And if we look back at our calendaring segment just a minute ago, that's the real question. When is this happening? But just to answer it for you, for me, my answer is three times per week. Okay. So we're going the what is just basically more more social. How often the result is three times per week.

00;08;22;17 - 00;08;48;10
Nick Clason | Hybrid Ministry
And then again you're asking where and when am I going to find the time in my calendar to create 3 to 3 times more? Don't worry, I'm going to help you out with that. And then the how. Right. And this really is how like when is this getting done? Is we're going to do this thing together, right? I have this YouTube channel, I have this podcast, this is the free version of it, but I have an entire Patreon where I walk you through how to do it.

00;08;48;10 - 00;09;08;20
Nick Clason | Hybrid Ministry
I give you the tools when, where to post, and I make it happen for you. And all you have to do is simply run the play and post when it tells you to do it. That way you get to be an amazing youth pastor, going to coffees and going to kids games and meeting with your senior pastor and planning your Wednesday night.

00;09;08;27 - 00;09;41;05
Nick Clason | Hybrid Ministry
And I get to help build out your social media strategy and you get to simply follow the play. Now, you might be asking like, what if I have more creative bandwidth? And what if I have better ideas than you? I presume that you probably do. In that moment, instead of following my play, you simply post one of your ideas or one of your students ideas, or one of your volunteer's ideas, and you don't post one of mine because you do have creative energy, because you do have creative bandwidth, because you do have better ideas.

00;09;41;08 - 00;09;55;25
Nick Clason | Hybrid Ministry
But when you get busy, this is your fallback. It's here when you need it and because I'm giving it away, you don't even have to worry about the cost. Let's look in here to the next section.

00;09;55;27 - 00;10;21;11
Nick Clason | Hybrid Ministry
So here's why. This is expensive. You see, sometimes a system like this can cost hundreds. I mean, maybe honestly, even depending on who you end up going with, it could cost even thousands. And then on top of it, there's months of frustration as you enter into a brand new learning curve, trying to kind of figure all this out yourself and you realize, like, man, I'm a youth pastor, I'm not social media manager, content creator, or like graphic design or any of these things.

00;10;21;11 - 00;10;40;09
Nick Clason | Hybrid Ministry
Right? So like, I broke some of this down for you because I believe that there's really like for costs. And if you're watching here on YouTube, you see them on screen. One of the costs is like if I want like a turnkey done for you social media pack in my personal opinion, one of the best on the market nucleus social done by Brady Shear himself a bet pro church tools.

00;10;40;12 - 00;11;05;25
Nick Clason | Hybrid Ministry
It's amazing. It's $49 a month for unlimited stock footage as well as a monthly social posting calendar. One of the problems, though, and I've said this a million times over with even my own pack, is that if it can be done for you, it can also be done for many. And so it's not that custom. But Brady, in my opinion, does the best job of offering something done for you that's also still good and leans into what matters on social media cost.

00;11;05;25 - 00;11;27;24
Nick Clason | Hybrid Ministry
This is for like churches. This is $49 a month. Most youth ministry budgets can't sustain $49 a month, nearly $600 for the year. Or you could take a course. I found this video course here just by googling, and it turns out it's like $12 a month or $84 for the year. So now we're at, you know, at $684.

00;11;27;24 - 00;11;52;15
Nick Clason | Hybrid Ministry
Now for your entire youth ministry budget, if you want to learn. And if you're like, well, I just figured out myself, well, then then comes in the time cost, right? And like, probably you putting in ten ish hours a week of of learning and trying something new and you're going to be doing and trying some new stuff. Of course, we're in a new era where students speak in this digital native tongue, and you're going to have to kind of learn to speak at least some of that.

00;11;52;15 - 00;12;14;20
Nick Clason | Hybrid Ministry
And just at least become fluent with it. But if you're going completely from scratch with no help, like you're looking at probably ten plus hours a week to start, and then, of course, like if we look back at our calendar, where in the world is this going to go? I mean, like your calendar is already insanely full and so, like, you don't have ten plus hours.

00;12;14;20 - 00;12;42;08
Nick Clason | Hybrid Ministry
And so what again, always happens is a you're priced out from a cost standpoint and B, your time management isn't there anymore because you don't have the time to do it. This is where I believe I can provide value. So let's check this out okay. So let me prove to you how this works. So I'm going to give you a social media three month seasonal social media pack with a calendar and with the assets in order to create.

00;12;42;08 - 00;12;58;01
Nick Clason | Hybrid Ministry
Now here's the problem with most social media packs if it's done for you, it can be done for many. And so I want to also add a custom edge to yours. And so you are going to have to get your phone out. You are going to have to get some microphones, and you are gonna have to do a little bit of filming of yourself.

00;12;58;01 - 00;13;20;21
Nick Clason | Hybrid Ministry
Your face, your voice, or your students faces, your students voices, your volunteers voices. But some customization to your social media feeds. So it's not just a bunch of graphics. You see. That's where I think most social media packs fall short. Some designers cooking up amazing designs off in the lab that are better than anything you and I could create, but what mine does is mine helps coach you into the customization.

00;13;20;27 - 00;13;54;00
Nick Clason | Hybrid Ministry
And so you're going to post three times per week. And one of my favorite posts is a very simple we're going to call it man on the Street style post. I've created the graphics that will overlay on top of your video. So you get your phone out, you film, you chop it up, you edit it, and all you got to do is use something like an in-app editor like Capco or TikTok simply on your phone, hand it over to a student, ask them to do it, and then you take my graphic, which had the would you rather question, and you just lay it over top of it, right.

00;13;54;02 - 00;14;27;08
Nick Clason | Hybrid Ministry
I mapped this out back in November, and that particular post only took me five minutes and my Wi-Fi was lagging like absolute mad, crazy man. So in less than five minutes I had a edited, filmed and then posted custom video. Sometimes it's going to be custom, right? And so in this three times we have two styles. We have custom, but then other times it's just going to be done for you.

00;14;27;09 - 00;14;47;11
Nick Clason | Hybrid Ministry
It's going to be plug and play. I got what to do. And you're feeling anxious. I got verse posts. I got I got other like spiritual practice type things. Those are the ones that are packs, right. That they can be done for anyone, anywhere in any context. But I also got some of these, and this is just an example of how this works.

00;14;47;11 - 00;15;08;08
Nick Clason | Hybrid Ministry
And link down below is my full proof episode where like I said, I posted all eight styles. I have eight different styles. I have four custom, I have four done for you posted all eight of them and I let you know exactly how they performed. Here are the results actually on screen from my results episode. So this can work for you.

00;15;08;11 - 00;15;24;01
Nick Clason | Hybrid Ministry
And what's it going to do? It's going to accomplish this goal when your calendars overrun and busy, it's still going to give you. If you can commit to less than ten minutes, I would say ten minutes per week, then this is going to do it. And how are we going to do it? We're going to walk through this together.

00;15;24;01 - 00;15;54;03
Nick Clason | Hybrid Ministry
Because if you become a member of my Patreon every single Monday, I'm going to drop a recap episode. So I'm going to be there with you every single step of the way, coaching you through it. So let's check that part out. And here's the good news. To celebrate my 200th podcast episode, which is this one that you're listening to or watching, I'm giving the first 20 people free access to everything that I offer over, on, and inside my Patreon.

00;15;54;03 - 00;16;12;27
Nick Clason | Hybrid Ministry
Here's what's included. There is a weekly bonus podcast episode where I recap detail in outline my programing. And I'm not saying that I'm some creative genius, but I am saying that that is an attempt and that's something that we try to do. And so I explain some of the things that we offer and what we do in our programing.

00;16;12;27 - 00;16;47;02
Nick Clason | Hybrid Ministry
Think of it as like your virtual assistant, someone just giving you ideas and then you filtering those through the lens of your ministry, your context and your programing. I will help level up your creative programing through that podcast. Additionally, I have a seasonal social media pack, so it's three months worth of posting content. Everything that we've been working through on this episode, and it is included as a part of the Patreon membership, as well as access to every post that I have and all of the shop items that are for sale over on my Patreon.

00;16;47;02 - 00;17;14;08
Nick Clason | Hybrid Ministry
So if you're tired of trying to figure this out alone, then this is your moment. And here's how I'm going to do the first 20. You get this for free for the month of May. 2026. The rest of you, if you miss out on that first 20 moment, then I'm giving 50% off with this code. Same time frame h h standing for Hybrid Hero HH2 hundred 50% off to celebrate my 200th episode.

00;17;14;08 - 00;17;34;12
Nick Clason | Hybrid Ministry
Like I said, this is open now for three weeks, so it's a strike while the iron is hot moment. You don't need a bigger budget to reach students, you just simply need the right system. And to celebrate my 200th episode, I'm giving you access to that. My friends cheering you on, rooting for you. And as always, don't forget stay hybrid.

Episode 148: How I’m Doing 3 Months of Content with THIS One Resource

Nick Clason — Thu, 08 May 2025 05:00:00 -0500

This is your youth ministry summer social media game-changer. With 3 months of ready-to-go posts, training videos, and templates, you’ll never stress about what to post again. Designed for youth pastors by a youth pastor using a proven hybrid ministry model.

☀️ SUMMER SOCIAL MEDIA PACK
https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=productshare_creator&utm_content=join_link

*🦸 HYBRID HEROS GET IT FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/148

//TRY OPUS
https://www.opus.pro/?via=a5d361

//SOCIAL CHALLENGE PLAYLIST
https://www.youtube.com/playlist?list=PLngXlSr64YaKLwZqOkQe7NzOqSVR0-P1s

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

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🕰️TIMECODES
00:00 Digital vs In-Person Ministry
01:02 Why Hybrid Ministry Matters
06:47 Summer Social Media
09:22 Gear You’ll Need
09:39 Summer Social Posting Schedule
10:01 Done For You 1
10:21 Done For You 2
10:41 Done For You 3
11:11 Done For You 4
11:51 Custom For You 1
13:26 Custom For You 2
15:57 Custom For You 3
16:51 Custom For You 4
17:40 Bonus Idea

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TRANSCRIPT
00:00:00:00 - 00:00:09:27
Nick Clason | Hybrid Ministry
In this video, we're going to explore the world between digital ministry and in-person ministry, a thing that I like to call hybrid

00:00:09:27 - 00:00:37:07
Nick Clason | Hybrid Ministry
ministry. Welcome to the hybrid Ministry show, My friends. And in today's episode, what I want to look at is I want to look at the competition between hybrid ministry and in-person ministry. In fact, linked right here at the very top of the video is one of my favorite episodes I've ever done, where my friend Josh sat down with me and he he asked me to take an in-person youth ministry program and make it hybrid or bring about a hybrid component.

00:00:37:07 - 00:00:55:14
Nick Clason | Hybrid Ministry
And so we're going to explore what exactly I mean by that. What exactly is digital ministry? And make sure you stick around to the end, because I have a resource that I think will help you absolutely crush, lock in and make your summer youth ministry social media absolutely

00:00:55:14 - 00:00:59:14
Nick Clason | Hybrid Ministry
pop. I have a resource for you. It's going to blow your mind.

00:00:59:17 - 00:01:19:15
Nick Clason | Hybrid Ministry
Welcome, my friends, to the Hybrid Ministry show. Well, hey everyone, welcome to the Hybrid Ministry show. If you and I haven't had a chance to meet yet, my name is Nick Klassen. I'm a youth pastor of 14.5 years, and I have been pursuing this thing called hybrid ministry for a while now. And let me just help you understand some

00:01:19:15 - 00:01:20:12
Nick Clason | Hybrid Ministry
of the reasons why.

00:01:20:12 - 00:01:24:15
Nick Clason | Hybrid Ministry
For me. So for me, there are kind of three core

00:01:24:15 - 00:01:30:21
Nick Clason | Hybrid Ministry
statistics. There's several out there, honestly, but three that really stick with me is that Gen

00:01:30:21 - 00:01:45:01
Nick Clason | Hybrid Ministry
Z. And we can assume Gen Alpha because we don't have data yet on them. But but this we can assume this to be true. Gen z, Gen Alpha. They use their mobile device more than they use any other device combined.

00:01:45:08 - 00:02:03:06
Nick Clason | Hybrid Ministry
Furthermore, 69% of students own a smartphone, but I get this the age of 12. We do have data for them, and then also 90%, according to Pew Research, use YouTube. 90% of teenagers say that they use YouTube. And I get it, man. Like if you're a youth

00:02:03:06 - 00:02:08:16
Nick Clason | Hybrid Ministry
pastor, you're like, phones are a distraction. Gotta get rid of, use paper Bibles.

00:02:08:19 - 00:02:36:18
Nick Clason | Hybrid Ministry
You know, digital Bibles don't count all the things like I've heard it. I've been there. I've been a part of youth ministry for a long time. But there's a verse in Jeremiah chapter 29, no, not 2911, but right before that verse, Jeremiah is having a conversation with God. And here's what God says to Jeremiah. He says you should build homes, plan to stay, plant gardens, eat the foods that they produce, marry and have children, and find spouses for them so that you may have many grandchildren.

00:02:36:18 - 00:02:41:21
Nick Clason | Hybrid Ministry
Multiply. Do not dwindle away. But you gotta understand the context here,

00:02:41:21 - 00:03:04:20
Nick Clason | Hybrid Ministry
which we don't do for Jeremiah 2011 very often, is that the Israelites are stuck as captives in Babylon, and what God is telling Jeremiah to do is he's saying, stop complaining. Stop trying to find a way out. Stop trying to leave. Instead, invest in where you live and youth pastors, pastors, church communications people, discipleship pastors, college pastors.

00:03:04:23 - 00:03:22:01
Nick Clason | Hybrid Ministry
Digital ministry is not going anywhere. You may not like it. You may not even think it's the most effective. But the majority of millennials, Gen Z and we can assume Generation Alpha, say that a digital version of church is valuable to them and one that they would lean into, and it doesn't

00:03:22:01 - 00:03:24:22
Nick Clason | Hybrid Ministry
mean that their in-person attendance is going to go away.

00:03:24:22 - 00:03:43:07
Nick Clason | Hybrid Ministry
That's a lot of the fears of us in church leadership is that if we offer a digital component, they're just going to choose that instead of, coming to church in person. But far from it. We're also seeing in this generation, more than even older generations, that community is so much more important to them. So they don't want to forsake the in-person moments.

00:03:43:07 - 00:04:06:25
Nick Clason | Hybrid Ministry
And so when we take the in-person moments and the best that it has to offer, when we take the digital things and the best it has to offer, and we find that sweet spot right in the middle, we find what I call hybrid ministry. A great example of it is honestly, Home Depot. And think about it like you throw on your new balances and you throw on your cargo shorts on on a Saturday morning, you got a project and then you're going Home Depot.

00:04:07:01 - 00:04:29:08
Nick Clason | Hybrid Ministry
And but you don't really have like an agenda, right? You're just walking around. You're just kind of like you're taking in the smell of lumber and you're just you're just kind of exploring what the hallways and the aisles of Home Depot have to offer other times, and then, like, you don't have time, right? You go online, you make an order so that it's delivered to your doorstep because you don't have time to just live out your full dad mode experience.

00:04:29:15 - 00:04:37:05
Nick Clason | Hybrid Ministry
But my favorite, honestly version to experience Home Depot is while I'm in the store on their app because their app. If you haven't seen it yet, their app shows you

00:04:37:05 - 00:05:01:02
Nick Clason | Hybrid Ministry
where every single thing in their entire store is located. And so that's what I think we should be doing as youth pastors. Finding a way to intersect where teenagers already admitted they're spending their time, not forsaking the good elements of gathering together and community and accountability and all those things, but also leaning into this hybrid sort of moment.

00:05:01:08 - 00:05:19:28
Nick Clason | Hybrid Ministry
And so, well, I want to do is I want to give you one of the easiest ways to kind of to kind of step foot into this hybrid space. And it's by up taking your social media engagement. Now, here's the thing. A lot of youth pastors, and if you've been following me along on this channel for a while, posts

00:05:19:28 - 00:05:24:27
Nick Clason | Hybrid Ministry
announcements on their feed, just assuming that social media is another announcement platform.

00:05:24:27 - 00:05:45:07
Nick Clason | Hybrid Ministry
But the reality is that that's not what social media is best made for. It doesn't mean that we can't still get the word out about what we have going on, but what it does mean, and what we should be doing is that we should be intersecting and invading the lives of students on the places that they spend their time, including TikTok, Instagram, and YouTube.

00:05:45:07 - 00:05:51:27
Nick Clason | Hybrid Ministry
Remember, 90% teenagers say that they use YouTube in the ways that they're consuming it reels TikTok videos and

00:05:51:27 - 00:06:05:14
Nick Clason | Hybrid Ministry
YouTube shorts. And so the good news is that you can create the same type of content short form, vertical based video that goes on TikTok, that goes on Instagram, that goes on YouTube, and maybe even Facebook if you choose to post it there as well.

00:06:05:17 - 00:06:25:26
Nick Clason | Hybrid Ministry
But you don't have to create multiple different types of content like I did when I first started in youth ministry 15 years ago. Instead, you post that, you know, 180 or 1080 by 1920, vertical based video. And then you post it in all the places that you want to post it. Don't have a TikTok account, no

00:06:25:26 - 00:06:27:19
Nick Clason | Hybrid Ministry
video post on Instagram and YouTube.

00:06:27:22 - 00:06:48:23
Nick Clason | Hybrid Ministry
Don't have a YouTube account? No big deal. Post on TikTok and Instagram. Don't have an Instagram account? No problem. Post on TikTok and YouTube. Don't have any of them? Start a YouTube account and start posting YouTube shorts because 90% of teenagers self-identify that they're on it. So what should you post? I'm glad that you asked. Let's dive!

00:06:48:25 - 00:07:10:21
Nick Clason | Hybrid Ministry
So I'm so excited to roll this out because I can't lie, I have been looking for a thing to provide for youth pastors on a social media platform. Landscape that is custom. That's not just a bunch of pretty graphics, but also doesn't add more work to your plate. And I can't lie, I've been wrestling with what kind of service can I offer?

00:07:10:21 - 00:07:37:02
Nick Clason | Hybrid Ministry
I think I have something, at least messaging wise, for youth pastors, but once they get into it becomes a lot of work and it gets a little bit overwhelming. So if you're watching here on screen, you'll see my screen. And this is what I'm offering. So I'm offering this brand new program called Seasonal Social Media, which essentially is 40 posts, three months worth.

00:07:37:02 - 00:07:58:06
Nick Clason | Hybrid Ministry
If you follow my recommended posting strategy, I recommend that youth pastors post three times per week and this will satisfy that reality. And so what you get is three months of custom, youth, ministry, social media content and it all costs less than $20. And here's the good news. Just like this ad copy here says it's not just content.

00:07:58:06 - 00:08:19:08
Nick Clason | Hybrid Ministry
It really is a full social media strategy included in the download. If you choose to go ahead and do this, is you get my complete Hybrid Strategy guide, which will detail and outline a lot of what I have just been saying on this video and I've been saying in other podcasts for years and years and years. And so this will lay the foundation and the philosophy.

00:08:19:15 - 00:08:46:17
Nick Clason | Hybrid Ministry
And then this is what you're actually going to get. You're going to, take this, this social media, package. And it's got two different categories, and it's got completely done for you content that you literally download and you post and you plug and you play, set it and forget it. The other 50% is custom content. So you're going to be filming this, but the good news is you don't need to film every single thing yourself.

00:08:46:17 - 00:09:04:28
Nick Clason | Hybrid Ministry
You don't need to edit everything yourself. And if you don't have any of those skills, I'll walk you through how to do all of that on this podcast, as well as in this little document here. If you go ahead and download this thing where you can import some of what I have to offer, that's custom, but I have templates and I have layovers and I have scripts and I have things that you can do

00:09:04:28 - 00:09:15:17
Nick Clason | Hybrid Ministry
and things that you should say, and all of those things that you can edit in an in-app editor, like a TikTok or an Instagram Reels, or even over on something like Cap Cut.

00:09:15:17 - 00:09:32:02
Nick Clason | Hybrid Ministry
And so you got, like I said, you got done for you. You got things that are still left for you to shoot, but I provide all the assets that you're going to need for it. Here are things that you can buy all you really, honestly need is your camera phone. You can upgrade some microphones, which I do recommend upgrading some microphones.

00:09:32:03 - 00:09:50:19
Nick Clason | Hybrid Ministry
You can check out some of those links there. And optionally if you want to buy a better camera, if you have a little bit of budget, here's what I recommend. Here is also your posting schedule. Okay, so the week of June 2nd post this video, then post this video, then post this video the week of June 9th.

00:09:50:20 - 00:10:09:15
Nick Clason | Hybrid Ministry
This video, this video, this video all the way on through. Don't like my schedule? No big deal. Make your own. All right. Here you go. But what's going to happen? Let me show you first when you open these up. Here's what the done for you package looks like in, you open it up and there are four different types of videos.

00:10:09:15 - 00:10:25:13
Nick Clason | Hybrid Ministry
And so, there are Bible verse videos and there are five different Bible verse videos. And so what you can do is you'll see right here, you just very simply posted Bible verse, add a caption and you're good to go. This one right here is one of my all time favorites a sell it over and download youth ministry as well.

00:10:25:18 - 00:10:47:09
Nick Clason | Hybrid Ministry
But it is emoji phraseology and I combine these two together because I used to make these for stories, but now I'm trying to make them for reals. So see if you can comment what this summer edition emoji phraseology is intending to say. The correct answer of courses. Sunburn. You continue on down. I have five of those. And here I have five different spiritual practice videos.

00:10:47:09 - 00:11:08:18
Nick Clason | Hybrid Ministry
So for example, a student scrolling and they stop across one of your reels or TikToks or YouTubes that you post and you encourage them to actually lean in to some spiritual practices that they can actually, they can actually, while they're on social media, connect with God in a real and meaningful way. And so this one is a 32nd take time to pray.

00:11:08:23 - 00:11:32:10
Nick Clason | Hybrid Ministry
And this timer counts down that. And then lastly this is the only non video post. These are like carousel based posts like that you can post on Instagram. But the good news once again you can also post photo slides on TikTok. And you can also post that on your YouTube, post feed as well on your on your community use, because the community tab now is just called the Post Feed.

00:11:32:12 - 00:11:52:12
Nick Clason | Hybrid Ministry
And so I created these. What do you do if you feel anxious. And it's got Bible verses, along with the header of an instruction of what you can do. And I got it for five different categories about anxiety, loneliness, giving up temptation or anger. So those are the done for you. Those are turnkey okay. Here's the custom for you.

00:11:52:12 - 00:12:18:10
Nick Clason | Hybrid Ministry
All right. So in every single one of these there's an instruction. And then the instruction video tells you exactly what to do along with gives you an example along with in most cases gives you some sort of script. So in this case this is Bible trivia. You hop on your cell phone, you shoot a selfie style video under 60s, and you simply ask these questions and all you gotta do is print this out, or pull this up on your computer screen and read it directly to the camera.

00:12:18:13 - 00:12:23:06
Nick Clason | Hybrid Ministry
And then when you're done, you can go ahead and you can, post a video and you can

00:12:23:06 - 00:12:37:29
Nick Clason | Hybrid Ministry
overlay it with one of these overlays. In fact, right here on screen, if you're watching on YouTube, is an example of me editing a video that I did for our ministry in our context, using this exact same overlay, using the TikTok, video editor.

00:12:38:05 - 00:13:00:06
Nick Clason | Hybrid Ministry
When I was done and I posted it, TikTok now auto saved my video without a watermark, and so then I could go to Instagram and post that same video. And then I could also go over to YouTube shorts and post that exact same video. If you don't have TikTok, you can also use it in the Instagram Reels editor by using the little sticker, button and then put this in, drag it to full screen.

00:13:00:14 - 00:13:21:05
Nick Clason | Hybrid Ministry
And the only thing you're probably gonna have to do at the end, because Instagram doesn't auto save your reels that you post, go on to Google Chrome, search it, download Instagram reel without watermark, save that, video, and then go post it wherever else you choose to post it. Perhaps TikTok or perhaps YouTube. Let me just recommend, if you do have TikTok, just start there.

00:13:21:05 - 00:13:26:13
Nick Clason | Hybrid Ministry
And it's a lot easier than some of these other platforms to start with. So that's Bible trivia. This

00:13:26:13 - 00:13:44:17
Nick Clason | Hybrid Ministry
one right here is either your devotional or your recap content. So let me let me speak to what your options are here. You preach a sermon every week, so get on your cellphone again. Self-styled video lesson 60s. And just riff on one of the points of your last sermon.

00:13:44:17 - 00:14:00:27
Nick Clason | Hybrid Ministry
So, for example, you talked about God is Love. Pull up in your camera and say, you know what? Sometimes it's hard to love people and go on and talk for 60s I know you can do it. All right. Here are three best practices with that. Number one, always add a caption. Number two

00:14:00:27 - 00:14:03:13
Nick Clason | Hybrid Ministry
add some sort of title on screen.

00:14:03:13 - 00:14:04:17
Nick Clason | Hybrid Ministry
All right. And then number three

00:14:04:17 - 00:14:09:06
Nick Clason | Hybrid Ministry
add music. And then a bonus. Best practice a hack is do

00:14:09:06 - 00:14:18:15
Nick Clason | Hybrid Ministry
not listen to me. Do not reference your in-person gathering. Not that you shouldn't. And other people shouldn't have to know about it. But

00:14:18:15 - 00:14:25:11
Nick Clason | Hybrid Ministry
don't say something like, you know, last Wednesday we talked about such, such and such. Leave that be on social media.

00:14:25:11 - 00:14:49:27
Nick Clason | Hybrid Ministry
People are stumbling upon your content organically. They have no frame of reference for what you're talking about. So you can both serve your current students because they're going to remember what you just talked about, along with any potential new viewers. The other thing you do is if you're only given 60s, which is what I recommend to keep under, is that if you say under 60s saying, you know, last Wednesday night, it was great.

00:14:49:27 - 00:15:13:17
Nick Clason | Hybrid Ministry
We had a lot of good time. Remember that dessert auction we had? Don't forget those of you that were there. And maybe if you weren't, that we talked about love, you just wasted, like, five, eight, seven seconds of your precious 62nd real estate. Now, you don't have to just recap your videos. You can do like if you click on this little example here, this is a a clip from a long form message that that I do, which is what I recommend doing.

00:15:13:20 - 00:15:26:01
Nick Clason | Hybrid Ministry
If you see my hybrid strategy guys also included in here, I recommend long form versions of videos posted on YouTube. But for right now, if you're just downloading this pack and you're just focusing on social media, do some

00:15:26:01 - 00:15:37:29
Nick Clason | Hybrid Ministry
sort of devotional recap. If you don't have a video of your sermon, if you do, go ahead and, throw it into a service like Opus Stock Pro, which is what we use, to clip our long form down into short form.

00:15:38:03 - 00:15:59:25
Nick Clason | Hybrid Ministry
But again, if not just use a Devo style, video or, if you don't have like a recap or something to say, you can use some of these, scripts that I've created that you can, just follow verbatim, follow some of the instructions, and you can post those and you'll be good to go. These right here are called man on the street style interviews.

00:15:59:25 - 00:16:32:29
Nick Clason | Hybrid Ministry
These are one of the lowest hanging fruit ways to, interact with your students. You basically go around, you just interview them. And this is where you get any, like, a microphone, to buy, you can get a super cheap USB Bluetooth microphone that plugs directly into your phone, but you go around, you interview students. And what I always recommend doing is interviewing 5 to 8 students, ask them these same five questions, and then you can splice that up again in something like the TikTok editor or in something like Cap Cut and I've also created this transparent overlays that you can use that you can import in.

00:16:32:29 - 00:16:50:29
Nick Clason | Hybrid Ministry
And so the question would you rather sing instead of speak, or would you have to dance everywhere? Would you rather hop like a frog or moo whenever you get nervous? These are completely included. You can put those over. You can look like a pro. Add captions from the in-app editor that does it for you completely. For free, and you're off to the races.

00:16:50:29 - 00:17:09:04
Nick Clason | Hybrid Ministry
And the last one. Here are some of my favorite style videos. These transition invite style videos. This is the best way to invite people to what's going on at your church. And so what I've done is I've created these videos here that are the beginning of a hook. And so you see right here, this guy is skateboarding. Immediately he falls on this railing right here.

00:17:09:11 - 00:17:28:20
Nick Clason | Hybrid Ministry
And what you would do as you would cut to a student on a railing somewhere else, sitting just like that, acting like he's a guy falling off the skateboard. And then he says, hey man, come to youth Wednesday night. We'd love to see you. And I gave you five of these that you can do, right? Including right here in the instruction video, an example with inspiration.

00:17:28:22 - 00:17:52:19
Nick Clason | Hybrid Ministry
I think it's inspiration from this, this bike video right here. Now, that's for three posts, you know, per week. What if you got bandwidth for more? Well, right here is your, bonus content. 100 different ideas here. 100 social challenge ideas. This is what we do in our ministry. We post two times a day, five days a week.

00:17:52:19 - 00:18:15:13
Nick Clason | Hybrid Ministry
And so the way that we accomplish that is by this is from this playlist right here, linked right here in this document. And then here all of the bonus ideas and ways that you can not only see examples, but also bonus content to be able to see, you know what what our students are up to, and different like different categories that you can use for these different challenge style videos.

00:18:15:19 - 00:18:24:29
Nick Clason | Hybrid Ministry
This is the summer social media pack. All right. This will last you for three months. And so you download it now

00:18:24:29 - 00:18:39:22
Nick Clason | Hybrid Ministry
you got 50% film your own content. And again you can you can do selfie style videos in your office for these first two right here. And then you can hand these off to a volunteer on any given Wednesday or any given Sunday night.

00:18:39:22 - 00:19:12:01
Nick Clason | Hybrid Ministry
But I just want to encourage you that it is time to stop ignoring digital and social media. It is the way of the future is where our students are again, not as Hebrews 1024 and 25 says, not forsaking and neglecting, meeting together, but we're using the medium of the day. Just like the Apostle Paul wrote and sent letters, we're using the medium of the day that we have an advantage on of many other people in church history, because they wouldn't have had this kind of access into the lives of the people that they're trying to minister to.

00:19:12:04 - 00:19:31:25
Nick Clason | Hybrid Ministry
That's why I think hybrid ministry is so important, and that's why I think that this product is so valuable. So check it out down below, link in the description. And let me just say, I also post and host a weekly bonus podcast where I talk about everything I'm doing in hybrid ministry, everything I'm doing on social media, and everything I'm doing in my programing.

00:19:32:02 - 00:19:53:23
Nick Clason | Hybrid Ministry
And I'm only doing it for $4 per month. If you become a Patreon, a hybrid here for $4 a month, you will get this social media pack which is valued at greater than what, three months worth it? Becoming a Patreon will be. You will get it completely for free or at least completely included in your membership. $4 a month.

00:19:53:23 - 00:20:15:02
Nick Clason | Hybrid Ministry
Charge it to your church budget. Call it a developing expense because it's what it is. It's a professional expense for you to become more creative, more hybrid, in your programing and on your social media. And it'll also unlock this seasonal summer, social media pack, which we're going to start releasing for every single season. And this right here is the summer version.

00:20:15:04 - 00:20:28:14
Nick Clason | Hybrid Ministry
I hope you guys found this episode helpful. Share it with a friend. Let somebody know that the summer season the social media pack is finally here. But until next time. And as always, my friends, don't forget to stay hybrid.