web02.fireside.fm Tue, 14 Apr 2026 20:06:56 -0500 Fireside (https://fireside.fm) Hybrid Ministry - Episodes Tagged with “Youth Group Content” https://www.hybridministry.xyz/tags/youth%20group%20content Thu, 12 Jun 2025 05:00:00 -0500 Hybrid Ministry is complicated and hard. Or is it? How do pastors and youth pastors create a vibrant extension, not replacement, of what's already happening during their weekly church services? To cater in a digital ministry way to an online focused ministry audience. Reaching Millennials, Gen Z and even Gen Alpha is going to require us to rethink some of the ways we do church. Follow along on YouTube: https://www.youtube.com/@clasonnick en-us episodic Digital Discipleship made easy Nick Clason Hybrid Ministry is complicated and hard. Or is it? How do pastors and youth pastors create a vibrant extension, not replacement, of what's already happening during their weekly church services? To cater in a digital ministry way to an online focused ministry audience. Reaching Millennials, Gen Z and even Gen Alpha is going to require us to rethink some of the ways we do church. Follow along on YouTube: https://www.youtube.com/@clasonnick no Digital, Online Church, Hybrid Ministry, Church, Meta, Gen Z, Millennials, Digital Marketing, Church Marketing, Youth Ministry, Student Ministry, Nick Clason, Digital Ministry, Church Social Media, Youth Ministry Social Media, YouTube for Church, YouTube for Youth Ministry, TikTok for Churches, TikTok for Youth Ministry, Instagram for Churches, Instagram for Youth Ministry, Facebook for Church, Facebook for Youth Ministry, Cell Phone Usage at Church Nick Clason nickclason@hybridministry.xyz Episode 153: What I Posted This Week Using My Summer Content Pack https://www.hybridministry.xyz/153 7c241597-e283-4fe6-9237-1a0906357f1a Thu, 12 Jun 2025 05:00:00 -0500 Nick Clason 153 What I Posted This Week Using My Summer Content Pack full Nick Clason I didn’t make anything new this week. I literally just hit post. Let me show you exactly what I shared using my Summer Content Pack—and how it performed. Plus two bonus pieces of content that were the true all-stars at the end of this video! 10:11 no I didn’t make anything new this week. I literally just hit post. Let me show you exactly what I shared using my Summer Content Pack—and how it performed. Plus two bonus pieces of content that were the true all-stars at the end of this video! ☀️ SUMMER SOCIAL MEDIA PACK https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=productsharecreator&utmcontent=join_link *🦸 HYBRID HEROS GET IT FOR FREE! * https://www.patreon.com/hybridministry SHOW NOTES Shownotes & Transcripts https://www.hybridministry.xyz/153 ✅ CHURCH COMMS DONE FOR YOU Hire me to run your church website, social media or communications! https://www.hybridministry.xyz/articles/comms 📊 [FREE] HYBRID STRATEGY GUIDE https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 📋 "PICK NICK'S BRAIN" Coaching Call https://www.hybridministry.xyz/articles/coaching 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz -------------- 🎉 FREE STUFF 🎉 We have all kinds of FREE Things that you can use in your context! The best way to pay us back is a review or a YouTube Subscribe! https://www.linktr.ee/clasonnick -------------- 🛠️TOOLS I USE THAT CAN HELP YOU! Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products VIDIQ https://vidiq.com/hybrid BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit -------------- 🕰️TIMECODES 00:00 I didn't make anything new this week! 00:29 Post #1 01:13 Post #2 02:18 Post #3 03:05 When a post doesn't perform… 04:34 Easy Summer Social Media Strategy 06:06 Post #4 07:16 Bonus Post: 7 Questions 07:55 Bonus Post #2: Drafts 08:37 The Power of Variety -------------- TRANSCRIPT 00:00:00:00 - 00:00:02:10 Nick Clason | Hybrid Ministry I didn't make anything new this week. 00:00:02:10 - 00:00:06:29 Nick Clason | Hybrid Ministry I downloaded, I posted, or I used the scripts included. 00:00:06:29 - 00:00:15:02 Nick Clason | Hybrid Ministry I'm going to show you exactly what I use out of my summer social Media content pack, as well as let you know how it performed, 00:00:15:02 - 00:00:17:08 Nick Clason | Hybrid Ministry plus two bonus 00:00:17:08 - 00:00:23:08 Nick Clason | Hybrid Ministry pieces of content that are also included in the pack. And I'm gonna let you know how those perform as well. 00:00:23:08 - 00:00:28:17 Nick Clason | Hybrid Ministry They were really the all stars of the week. Welcome, my friends, to the Hybrid Ministry show. 00:00:28:17 - 00:00:44:11 Nick Clason | Hybrid Ministry All right, so first up, we have the what to do if archetype. This is included in the done for you section of the Summer social media pack. And this particular post if you're watching here on screen, which is why you should definitely be subscribe to our YouTube channel. 00:00:44:11 - 00:01:03:15 Nick Clason | Hybrid Ministry So you can see some of this stuff is because, this one says what to do if you're feeling anxious. We had a lot of great engagement on this, including some shares. One of our leaders shared the whole carousel to her Instagram story. Why? Because it's relevant to what people are going through. And so here's what's so cool on Instagram, we had 00:01:03:15 - 00:01:08:13 Nick Clason | Hybrid Ministry 483 people view the post, 13 likes, five shares. 00:01:08:13 - 00:01:09:08 Nick Clason | Hybrid Ministry And then over on 00:01:09:08 - 00:01:13:12 Nick Clason | Hybrid Ministry TikTok we had 151 views with 12 likes. 00:01:13:12 - 00:01:29:12 Nick Clason | Hybrid Ministry The second post type that you're going to see is the Devo style clip. Now this one is included in the custom for use section, where I've included scripts and graphics and templates, and depending on what that type of post is. But this particular one, I use one of the scripts that I've included. 00:01:29:14 - 00:01:52:13 Nick Clason | Hybrid Ministry And so I shot this 1 in 1 take. You'll notice I'm going to cut off because I'm just getting ready to play pickup basketball on Tuesday morning of, before staff meeting this week. And so I just still had that outfit on. I grab my phone selfie style video, low pressure sitting in my office, and then I use this script, like I said, included in the social media pack, and I think it landed perfectly. 00:01:52:13 - 00:01:56:00 Nick Clason | Hybrid Ministry But best of all, again, if you're watching here on YouTube, check this thing out. 00:01:56:00 - 00:02:06:24 Nick Clason | Hybrid Ministry I edited this whole thing in the TikTok TikTok video. TikTok was that TikTok video editor at man, and it looks so professional. 00:02:06:24 - 00:02:10:21 Nick Clason | Hybrid Ministry And here's how it performed on Instagram. We got 179 views, ten likes, 00:02:10:21 - 00:02:18:17 Nick Clason | Hybrid Ministry YouTube, 895 views, four likes and then TikTok 535 views and 55 likes. 00:02:18:17 - 00:02:40:21 Nick Clason | Hybrid Ministry Post three is another one of the custom for you. This is the transition hook style video, so this one is a vertical piece of content where I include the start of the video and then here at the very end, it cuts to one of our, students in our ministry that's actually, acting out the rest of it, where he then stands up and he talks to people about God. 00:02:40:27 - 00:02:52:07 Nick Clason | Hybrid Ministry And, sometimes we invite people to church. Sometimes we invite people to events to Sunday morning to Wednesday night, or we just simply talk about the importance of leaning in to God and trusting him. But what I want you to see here is look at this on 00:02:52:07 - 00:02:55:01 Nick Clason | Hybrid Ministry Instagram. 427 views, 16 likes 00:02:55:01 - 00:02:59:13 Nick Clason | Hybrid Ministry YouTube 1686 views 16 likes. Check this one out 00:02:59:13 - 00:03:03:13 Nick Clason | Hybrid Ministry TikTok only 50 views zero likes. 00:03:03:13 - 00:03:03:23 Nick Clason | Hybrid Ministry Now I want to 00:03:03:23 - 00:03:20:13 Nick Clason | Hybrid Ministry stop here and talk for a second. What do you do when you experience a post like this? My guess is, you've done something like this before. You've tried something before, you've tried your hand at social media, and you've gotten a post like this one, right? Here's the thing. Just like basketball, many of you know I'm a huge basketball fan. 00:03:20:13 - 00:03:41:26 Nick Clason | Hybrid Ministry Just like basketball, you have to trust the process. Sometimes you guard your kids to the best of your ability. And here is where we do turn around. Three pointer at the end of the shot clock and it goes in. But all you can do is control what you can control, get in position, practice and use and do the fundamentals and just continue to execute. 00:03:41:29 - 00:04:00:29 Nick Clason | Hybrid Ministry Sometimes it goes well for you and other times not so well. But the fact of the matter is you just got to keep showing up. And that's really the game with social media. And that's what makes it so hard. I think a lot of times for youth pastors is to continue to show up when you experience less than, you know, less than encouraging results. 00:04:00:29 - 00:04:19:16 Nick Clason | Hybrid Ministry Kind of like this one, right? And you'll notice this is a clunker, but it's a clunker on TikTok. And that's why I recommend diversifying the platforms that you use. I have analytics from YouTube. I have analytics from Instagram, and I like how both of those performed, even though on TikTok it didn't quite perform how I want it to. 00:04:19:16 - 00:04:33:28 Nick Clason | Hybrid Ministry But that's okay because I still got over 2000 views, or at least close to it. I'm doing math in my head on the fly. Never a good recipe, but, I and I got over 2000 views, across two other platforms, even though I only got 50 on one. 00:04:33:28 - 00:05:11:18 Nick Clason | Hybrid Ministry Hey, youth pastors, church communications people, would you like to have your social media dialed in for the next 90 days, especially with summer on the horizon? Listen, that's exactly what you're going to get with the summer and seasonal social media packets. A new product that I'm rolling out exclusively on my Patreon is three months of custom strategic content for less than $20, and this is built specifically for busy youth pastors like you who want to stay active on TikTok and Instagram Reels and YouTube without spending ten plus hours a month figuring out what to post. 00:05:11:19 - 00:05:32:21 Nick Clason | Hybrid Ministry So here's what you're going to get. You're going to get 50% of the content completely done. It's turnkey. Plug and play, post it and go. The other 50% is custom content for you to still shoot. However, I'm going to provide scripts and templates and frameworks so that your face, your students and your volunteers are who are seen on your social media feeds. 00:05:32:24 - 00:05:54:25 Nick Clason | Hybrid Ministry This is not just pretty graphics. This is a full blown social media strategy for the next three months, designed by someone who knows both youth ministry and digital ministry. And so if you're tired of scrambling for the cost of less than a pizza and frankly, more nourishing than a pizza, grab the seasonal social media pack today. Oh, and I almost forgot. 00:05:55:02 - 00:05:57:05 Nick Clason | Hybrid Ministry Patreon members get it for free. 00:05:57:20 - 00:06:11:15 Nick Clason | Hybrid Ministry All right, post number four is the fourth and final one I'm going to share with you today. This one is again from the done for you section. And this woman is so plug and play. I've already created it for you, even though the thumbnail says I created none of these. 00:06:11:15 - 00:06:27:01 Nick Clason | Hybrid Ministry I created all of these, but I created them for you to take and to do and to download. And I supply all of the different verse texts. And here's how it performed. Instagram 207 views eight likes YouTube 1198 views 62 likes 00:06:27:01 - 00:06:30:29 Nick Clason | Hybrid Ministry one comment from Jenna Jack which says I memorized this passage. 00:06:30:29 - 00:06:36:12 Nick Clason | Hybrid Ministry And then on TikTok 507 views 95 likes one comment to save 00:06:36:12 - 00:06:41:04 Nick Clason | Hybrid Ministry the summer social media pack includes eight different types of videos. 00:06:41:10 - 00:07:00:24 Nick Clason | Hybrid Ministry I've shared four of them with you. Two of the ones I share with you were from the done for you section, and two of the ones I share with you are from the custom for you section. The custom for you are making your social media about you, you, your leaders, your students like making you guys the real heroes on your social media. 00:07:00:24 - 00:07:07:04 Nick Clason | Hybrid Ministry But to channel my inner Billy Mays here, I want to say, but wait, there's more. 00:07:07:04 - 00:07:25:03 Nick Clason | Hybrid Ministry I also pulled out one of our seven questions archetypes, and that's included in the bonus section of the content with over 100 different topic type ideas. And on this particular seven questions, we took it to our studio in our church, and I sat down with two of our students, two of our high school girls, and they played seven questions. 00:07:25:03 - 00:07:45:24 Nick Clason | Hybrid Ministry One of them was thinking of something in their head, and the category was beach item, and she was thinking of Beach Umbrella. And the other one had to guess. And for that one on Instagram, we had 431 views and 19 likes. On YouTube we had 227 views, eight likes, and on TikTok we had 963 views and 21 likes. 00:07:46:00 - 00:08:02:18 Nick Clason | Hybrid Ministry We also then, with a couple of our high school boys, sat down and did a NBA dress section, which I do have words for these guys because nobody, nobody included the MVP of the NBA this year one Shay Gilgeous Alexander. Regardless of that, here's 00:08:02:18 - 00:08:08:27 Nick Clason | Hybrid Ministry how their post performed on our social media on Instagram 500 views, 17 likes, two comments, seven shares 00:08:08:27 - 00:08:17:04 Nick Clason | Hybrid Ministry YouTube 1244 views 13 likes TikTok 862 views 36 likes three 00:08:17:04 - 00:08:18:05 Nick Clason | Hybrid Ministry comments and two saves. 00:08:18:05 - 00:08:27:19 Nick Clason | Hybrid Ministry And listen, the comments are not always the nicest, especially when you do sports stuff. So just be on the lookout for that. Protect your students. Or, you know, I don't know, maybe don't. 00:08:27:19 - 00:08:39:29 Nick Clason | Hybrid Ministry But here's what I notice, right? Variety works. You'll notice I share with you, two from our PAC, two from Denver. Done for you, two from custom, and then two of my bonus ideas. 00:08:40:01 - 00:09:05:12 Nick Clason | Hybrid Ministry All very different varieties. Some spiritual, some not spiritual, some plug and play, some where you have to do a little bit of editing, but every style hits differently. Some are more reflective, some were more scroll stopping. But the big takeaway is that I didn't actually create any of these from scratch. And so like I said, every single one of these comes straight out of my summer content social media pack. 00:09:05:17 - 00:09:10:17 Nick Clason | Hybrid Ministry You get it for just 1799 is linked down below in the description, which is 00:09:10:17 - 00:09:32:16 Nick Clason | Hybrid Ministry three months worth of your social media strategy. And that's actually only $0.07 per post idea. It's insane value. You would not avoid buying something for $0.07 if it was going to really increase. And add so much value to your life. Just look at how performed on our social channels. 00:09:32:16 - 00:09:58:27 Nick Clason | Hybrid Ministry These are real results from a real student ministry in Dallas, Texas area. They can be your results to. All you got to do is head over to the link and download those. You won't. You will not regret it. Listen, I want you to save actual time this summer for actual ministry. Let me do the work. Let me play on your social media calendar and hey, I'll see you next week with more info and deep dives like this. 00:09:58:27 - 00:10:02:03 Nick Clason | Hybrid Ministry And don't forget, as always my friends, to stay hybrid. youth ministry, summer social media, church social media, youth pastor, digital discipleship, brady shearer, pro church tools, hybrid ministry, youth group content, social media strategy, summer content pack, church instagram, church reels, youth ministry ideas, content for churches, youth pastor tools, digital ministry, church tiktok, what to post, instagram for youth ministry, social posts for church, student ministry content, discipleship online I didn’t make anything new this week. I literally just hit post. Let me show you exactly what I shared using my Summer Content Pack—and how it performed.
Plus two bonus pieces of content that were the true all-stars at the end of this video!

☀️ SUMMER SOCIAL MEDIA PACK
https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=productshare_creator&utm_content=join_link

*🦸 HYBRID HEROS GET IT FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/153

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 I didn't make anything new this week!
00:29 Post #1
01:13 Post #2
02:18 Post #3
03:05 When a post doesn't perform…
04:34 Easy Summer Social Media Strategy
06:06 Post #4
07:16 Bonus Post: 7 Questions
07:55 Bonus Post #2: Drafts
08:37 The Power of Variety

--------------
TRANSCRIPT
00:00:00:00 - 00:00:02:10
Nick Clason | Hybrid Ministry
I didn't make anything new this week.

00:00:02:10 - 00:00:06:29
Nick Clason | Hybrid Ministry
I downloaded, I posted, or I used the scripts included.

00:00:06:29 - 00:00:15:02
Nick Clason | Hybrid Ministry
I'm going to show you exactly what I use out of my summer social Media content pack, as well as let you know how it performed,

00:00:15:02 - 00:00:17:08
Nick Clason | Hybrid Ministry
plus two bonus

00:00:17:08 - 00:00:23:08
Nick Clason | Hybrid Ministry
pieces of content that are also included in the pack. And I'm gonna let you know how those perform as well.

00:00:23:08 - 00:00:28:17
Nick Clason | Hybrid Ministry
They were really the all stars of the week. Welcome, my friends, to the Hybrid Ministry show.

00:00:28:17 - 00:00:44:11
Nick Clason | Hybrid Ministry
All right, so first up, we have the what to do if archetype. This is included in the done for you section of the Summer social media pack. And this particular post if you're watching here on screen, which is why you should definitely be subscribe to our YouTube channel.

00:00:44:11 - 00:01:03:15
Nick Clason | Hybrid Ministry
So you can see some of this stuff is because, this one says what to do if you're feeling anxious. We had a lot of great engagement on this, including some shares. One of our leaders shared the whole carousel to her Instagram story. Why? Because it's relevant to what people are going through. And so here's what's so cool on Instagram, we had

00:01:03:15 - 00:01:08:13
Nick Clason | Hybrid Ministry
483 people view the post, 13 likes, five shares.

00:01:08:13 - 00:01:09:08
Nick Clason | Hybrid Ministry
And then over on

00:01:09:08 - 00:01:13:12
Nick Clason | Hybrid Ministry
TikTok we had 151 views with 12 likes.

00:01:13:12 - 00:01:29:12
Nick Clason | Hybrid Ministry
The second post type that you're going to see is the Devo style clip. Now this one is included in the custom for use section, where I've included scripts and graphics and templates, and depending on what that type of post is. But this particular one, I use one of the scripts that I've included.

00:01:29:14 - 00:01:52:13
Nick Clason | Hybrid Ministry
And so I shot this 1 in 1 take. You'll notice I'm going to cut off because I'm just getting ready to play pickup basketball on Tuesday morning of, before staff meeting this week. And so I just still had that outfit on. I grab my phone selfie style video, low pressure sitting in my office, and then I use this script, like I said, included in the social media pack, and I think it landed perfectly.

00:01:52:13 - 00:01:56:00
Nick Clason | Hybrid Ministry
But best of all, again, if you're watching here on YouTube, check this thing out.

00:01:56:00 - 00:02:06:24
Nick Clason | Hybrid Ministry
I edited this whole thing in the TikTok TikTok video. TikTok was that TikTok video editor at man, and it looks so professional.

00:02:06:24 - 00:02:10:21
Nick Clason | Hybrid Ministry
And here's how it performed on Instagram. We got 179 views, ten likes,

00:02:10:21 - 00:02:18:17
Nick Clason | Hybrid Ministry
YouTube, 895 views, four likes and then TikTok 535 views and 55 likes.

00:02:18:17 - 00:02:40:21
Nick Clason | Hybrid Ministry
Post three is another one of the custom for you. This is the transition hook style video, so this one is a vertical piece of content where I include the start of the video and then here at the very end, it cuts to one of our, students in our ministry that's actually, acting out the rest of it, where he then stands up and he talks to people about God.

00:02:40:27 - 00:02:52:07
Nick Clason | Hybrid Ministry
And, sometimes we invite people to church. Sometimes we invite people to events to Sunday morning to Wednesday night, or we just simply talk about the importance of leaning in to God and trusting him. But what I want you to see here is look at this on

00:02:52:07 - 00:02:55:01
Nick Clason | Hybrid Ministry
Instagram. 427 views, 16 likes

00:02:55:01 - 00:02:59:13
Nick Clason | Hybrid Ministry
YouTube 1686 views 16 likes. Check this one out

00:02:59:13 - 00:03:03:13
Nick Clason | Hybrid Ministry
TikTok only 50 views zero likes.

00:03:03:13 - 00:03:03:23
Nick Clason | Hybrid Ministry
Now I want to

00:03:03:23 - 00:03:20:13
Nick Clason | Hybrid Ministry
stop here and talk for a second. What do you do when you experience a post like this? My guess is, you've done something like this before. You've tried something before, you've tried your hand at social media, and you've gotten a post like this one, right? Here's the thing. Just like basketball, many of you know I'm a huge basketball fan.

00:03:20:13 - 00:03:41:26
Nick Clason | Hybrid Ministry
Just like basketball, you have to trust the process. Sometimes you guard your kids to the best of your ability. And here is where we do turn around. Three pointer at the end of the shot clock and it goes in. But all you can do is control what you can control, get in position, practice and use and do the fundamentals and just continue to execute.

00:03:41:29 - 00:04:00:29
Nick Clason | Hybrid Ministry
Sometimes it goes well for you and other times not so well. But the fact of the matter is you just got to keep showing up. And that's really the game with social media. And that's what makes it so hard. I think a lot of times for youth pastors is to continue to show up when you experience less than, you know, less than encouraging results.

00:04:00:29 - 00:04:19:16
Nick Clason | Hybrid Ministry
Kind of like this one, right? And you'll notice this is a clunker, but it's a clunker on TikTok. And that's why I recommend diversifying the platforms that you use. I have analytics from YouTube. I have analytics from Instagram, and I like how both of those performed, even though on TikTok it didn't quite perform how I want it to.

00:04:19:16 - 00:04:33:28
Nick Clason | Hybrid Ministry
But that's okay because I still got over 2000 views, or at least close to it. I'm doing math in my head on the fly. Never a good recipe, but, I and I got over 2000 views, across two other platforms, even though I only got 50 on one.

00:04:33:28 - 00:05:11:18
Nick Clason | Hybrid Ministry
Hey, youth pastors, church communications people, would you like to have your social media dialed in for the next 90 days, especially with summer on the horizon? Listen, that's exactly what you're going to get with the summer and seasonal social media packets. A new product that I'm rolling out exclusively on my Patreon is three months of custom strategic content for less than $20, and this is built specifically for busy youth pastors like you who want to stay active on TikTok and Instagram Reels and YouTube without spending ten plus hours a month figuring out what to post.

00:05:11:19 - 00:05:32:21
Nick Clason | Hybrid Ministry
So here's what you're going to get. You're going to get 50% of the content completely done. It's turnkey. Plug and play, post it and go. The other 50% is custom content for you to still shoot. However, I'm going to provide scripts and templates and frameworks so that your face, your students and your volunteers are who are seen on your social media feeds.

00:05:32:24 - 00:05:54:25
Nick Clason | Hybrid Ministry
This is not just pretty graphics. This is a full blown social media strategy for the next three months, designed by someone who knows both youth ministry and digital ministry. And so if you're tired of scrambling for the cost of less than a pizza and frankly, more nourishing than a pizza, grab the seasonal social media pack today. Oh, and I almost forgot.

00:05:55:02 - 00:05:57:05
Nick Clason | Hybrid Ministry
Patreon members get it for free.

00:05:57:20 - 00:06:11:15
Nick Clason | Hybrid Ministry
All right, post number four is the fourth and final one I'm going to share with you today. This one is again from the done for you section. And this woman is so plug and play. I've already created it for you, even though the thumbnail says I created none of these.

00:06:11:15 - 00:06:27:01
Nick Clason | Hybrid Ministry
I created all of these, but I created them for you to take and to do and to download. And I supply all of the different verse texts. And here's how it performed. Instagram 207 views eight likes YouTube 1198 views 62 likes

00:06:27:01 - 00:06:30:29
Nick Clason | Hybrid Ministry
one comment from Jenna Jack which says I memorized this passage.

00:06:30:29 - 00:06:36:12
Nick Clason | Hybrid Ministry
And then on TikTok 507 views 95 likes one comment to save

00:06:36:12 - 00:06:41:04
Nick Clason | Hybrid Ministry
the summer social media pack includes eight different types of videos.

00:06:41:10 - 00:07:00:24
Nick Clason | Hybrid Ministry
I've shared four of them with you. Two of the ones I share with you were from the done for you section, and two of the ones I share with you are from the custom for you section. The custom for you are making your social media about you, you, your leaders, your students like making you guys the real heroes on your social media.

00:07:00:24 - 00:07:07:04
Nick Clason | Hybrid Ministry
But to channel my inner Billy Mays here, I want to say, but wait, there's more.

00:07:07:04 - 00:07:25:03
Nick Clason | Hybrid Ministry
I also pulled out one of our seven questions archetypes, and that's included in the bonus section of the content with over 100 different topic type ideas. And on this particular seven questions, we took it to our studio in our church, and I sat down with two of our students, two of our high school girls, and they played seven questions.

00:07:25:03 - 00:07:45:24
Nick Clason | Hybrid Ministry
One of them was thinking of something in their head, and the category was beach item, and she was thinking of Beach Umbrella. And the other one had to guess. And for that one on Instagram, we had 431 views and 19 likes. On YouTube we had 227 views, eight likes, and on TikTok we had 963 views and 21 likes.

00:07:46:00 - 00:08:02:18
Nick Clason | Hybrid Ministry
We also then, with a couple of our high school boys, sat down and did a NBA dress section, which I do have words for these guys because nobody, nobody included the MVP of the NBA this year one Shay Gilgeous Alexander. Regardless of that, here's

00:08:02:18 - 00:08:08:27
Nick Clason | Hybrid Ministry
how their post performed on our social media on Instagram 500 views, 17 likes, two comments, seven shares

00:08:08:27 - 00:08:17:04
Nick Clason | Hybrid Ministry
YouTube 1244 views 13 likes TikTok 862 views 36 likes three

00:08:17:04 - 00:08:18:05
Nick Clason | Hybrid Ministry
comments and two saves.

00:08:18:05 - 00:08:27:19
Nick Clason | Hybrid Ministry
And listen, the comments are not always the nicest, especially when you do sports stuff. So just be on the lookout for that. Protect your students. Or, you know, I don't know, maybe don't.

00:08:27:19 - 00:08:39:29
Nick Clason | Hybrid Ministry
But here's what I notice, right? Variety works. You'll notice I share with you, two from our PAC, two from Denver. Done for you, two from custom, and then two of my bonus ideas.

00:08:40:01 - 00:09:05:12
Nick Clason | Hybrid Ministry
All very different varieties. Some spiritual, some not spiritual, some plug and play, some where you have to do a little bit of editing, but every style hits differently. Some are more reflective, some were more scroll stopping. But the big takeaway is that I didn't actually create any of these from scratch. And so like I said, every single one of these comes straight out of my summer content social media pack.

00:09:05:17 - 00:09:10:17
Nick Clason | Hybrid Ministry
You get it for just 1799 is linked down below in the description, which is

00:09:10:17 - 00:09:32:16
Nick Clason | Hybrid Ministry
three months worth of your social media strategy. And that's actually only $0.07 per post idea. It's insane value. You would not avoid buying something for $0.07 if it was going to really increase. And add so much value to your life. Just look at how performed on our social channels.

00:09:32:16 - 00:09:58:27
Nick Clason | Hybrid Ministry
These are real results from a real student ministry in Dallas, Texas area. They can be your results to. All you got to do is head over to the link and download those. You won't. You will not regret it. Listen, I want you to save actual time this summer for actual ministry. Let me do the work. Let me play on your social media calendar and hey, I'll see you next week with more info and deep dives like this.

00:09:58:27 - 00:10:02:03
Nick Clason | Hybrid Ministry
And don't forget, as always my friends, to stay hybrid.

]]> I didn’t make anything new this week. I literally just hit post. Let me show you exactly what I shared using my Summer Content Pack—and how it performed.
Plus two bonus pieces of content that were the true all-stars at the end of this video!

☀️ SUMMER SOCIAL MEDIA PACK
https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=productshare_creator&utm_content=join_link

*🦸 HYBRID HEROS GET IT FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/153

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 I didn't make anything new this week!
00:29 Post #1
01:13 Post #2
02:18 Post #3
03:05 When a post doesn't perform…
04:34 Easy Summer Social Media Strategy
06:06 Post #4
07:16 Bonus Post: 7 Questions
07:55 Bonus Post #2: Drafts
08:37 The Power of Variety

--------------
TRANSCRIPT
00:00:00:00 - 00:00:02:10
Nick Clason | Hybrid Ministry
I didn't make anything new this week.

00:00:02:10 - 00:00:06:29
Nick Clason | Hybrid Ministry
I downloaded, I posted, or I used the scripts included.

00:00:06:29 - 00:00:15:02
Nick Clason | Hybrid Ministry
I'm going to show you exactly what I use out of my summer social Media content pack, as well as let you know how it performed,

00:00:15:02 - 00:00:17:08
Nick Clason | Hybrid Ministry
plus two bonus

00:00:17:08 - 00:00:23:08
Nick Clason | Hybrid Ministry
pieces of content that are also included in the pack. And I'm gonna let you know how those perform as well.

00:00:23:08 - 00:00:28:17
Nick Clason | Hybrid Ministry
They were really the all stars of the week. Welcome, my friends, to the Hybrid Ministry show.

00:00:28:17 - 00:00:44:11
Nick Clason | Hybrid Ministry
All right, so first up, we have the what to do if archetype. This is included in the done for you section of the Summer social media pack. And this particular post if you're watching here on screen, which is why you should definitely be subscribe to our YouTube channel.

00:00:44:11 - 00:01:03:15
Nick Clason | Hybrid Ministry
So you can see some of this stuff is because, this one says what to do if you're feeling anxious. We had a lot of great engagement on this, including some shares. One of our leaders shared the whole carousel to her Instagram story. Why? Because it's relevant to what people are going through. And so here's what's so cool on Instagram, we had

00:01:03:15 - 00:01:08:13
Nick Clason | Hybrid Ministry
483 people view the post, 13 likes, five shares.

00:01:08:13 - 00:01:09:08
Nick Clason | Hybrid Ministry
And then over on

00:01:09:08 - 00:01:13:12
Nick Clason | Hybrid Ministry
TikTok we had 151 views with 12 likes.

00:01:13:12 - 00:01:29:12
Nick Clason | Hybrid Ministry
The second post type that you're going to see is the Devo style clip. Now this one is included in the custom for use section, where I've included scripts and graphics and templates, and depending on what that type of post is. But this particular one, I use one of the scripts that I've included.

00:01:29:14 - 00:01:52:13
Nick Clason | Hybrid Ministry
And so I shot this 1 in 1 take. You'll notice I'm going to cut off because I'm just getting ready to play pickup basketball on Tuesday morning of, before staff meeting this week. And so I just still had that outfit on. I grab my phone selfie style video, low pressure sitting in my office, and then I use this script, like I said, included in the social media pack, and I think it landed perfectly.

00:01:52:13 - 00:01:56:00
Nick Clason | Hybrid Ministry
But best of all, again, if you're watching here on YouTube, check this thing out.

00:01:56:00 - 00:02:06:24
Nick Clason | Hybrid Ministry
I edited this whole thing in the TikTok TikTok video. TikTok was that TikTok video editor at man, and it looks so professional.

00:02:06:24 - 00:02:10:21
Nick Clason | Hybrid Ministry
And here's how it performed on Instagram. We got 179 views, ten likes,

00:02:10:21 - 00:02:18:17
Nick Clason | Hybrid Ministry
YouTube, 895 views, four likes and then TikTok 535 views and 55 likes.

00:02:18:17 - 00:02:40:21
Nick Clason | Hybrid Ministry
Post three is another one of the custom for you. This is the transition hook style video, so this one is a vertical piece of content where I include the start of the video and then here at the very end, it cuts to one of our, students in our ministry that's actually, acting out the rest of it, where he then stands up and he talks to people about God.

00:02:40:27 - 00:02:52:07
Nick Clason | Hybrid Ministry
And, sometimes we invite people to church. Sometimes we invite people to events to Sunday morning to Wednesday night, or we just simply talk about the importance of leaning in to God and trusting him. But what I want you to see here is look at this on

00:02:52:07 - 00:02:55:01
Nick Clason | Hybrid Ministry
Instagram. 427 views, 16 likes

00:02:55:01 - 00:02:59:13
Nick Clason | Hybrid Ministry
YouTube 1686 views 16 likes. Check this one out

00:02:59:13 - 00:03:03:13
Nick Clason | Hybrid Ministry
TikTok only 50 views zero likes.

00:03:03:13 - 00:03:03:23
Nick Clason | Hybrid Ministry
Now I want to

00:03:03:23 - 00:03:20:13
Nick Clason | Hybrid Ministry
stop here and talk for a second. What do you do when you experience a post like this? My guess is, you've done something like this before. You've tried something before, you've tried your hand at social media, and you've gotten a post like this one, right? Here's the thing. Just like basketball, many of you know I'm a huge basketball fan.

00:03:20:13 - 00:03:41:26
Nick Clason | Hybrid Ministry
Just like basketball, you have to trust the process. Sometimes you guard your kids to the best of your ability. And here is where we do turn around. Three pointer at the end of the shot clock and it goes in. But all you can do is control what you can control, get in position, practice and use and do the fundamentals and just continue to execute.

00:03:41:29 - 00:04:00:29
Nick Clason | Hybrid Ministry
Sometimes it goes well for you and other times not so well. But the fact of the matter is you just got to keep showing up. And that's really the game with social media. And that's what makes it so hard. I think a lot of times for youth pastors is to continue to show up when you experience less than, you know, less than encouraging results.

00:04:00:29 - 00:04:19:16
Nick Clason | Hybrid Ministry
Kind of like this one, right? And you'll notice this is a clunker, but it's a clunker on TikTok. And that's why I recommend diversifying the platforms that you use. I have analytics from YouTube. I have analytics from Instagram, and I like how both of those performed, even though on TikTok it didn't quite perform how I want it to.

00:04:19:16 - 00:04:33:28
Nick Clason | Hybrid Ministry
But that's okay because I still got over 2000 views, or at least close to it. I'm doing math in my head on the fly. Never a good recipe, but, I and I got over 2000 views, across two other platforms, even though I only got 50 on one.

00:04:33:28 - 00:05:11:18
Nick Clason | Hybrid Ministry
Hey, youth pastors, church communications people, would you like to have your social media dialed in for the next 90 days, especially with summer on the horizon? Listen, that's exactly what you're going to get with the summer and seasonal social media packets. A new product that I'm rolling out exclusively on my Patreon is three months of custom strategic content for less than $20, and this is built specifically for busy youth pastors like you who want to stay active on TikTok and Instagram Reels and YouTube without spending ten plus hours a month figuring out what to post.

00:05:11:19 - 00:05:32:21
Nick Clason | Hybrid Ministry
So here's what you're going to get. You're going to get 50% of the content completely done. It's turnkey. Plug and play, post it and go. The other 50% is custom content for you to still shoot. However, I'm going to provide scripts and templates and frameworks so that your face, your students and your volunteers are who are seen on your social media feeds.

00:05:32:24 - 00:05:54:25
Nick Clason | Hybrid Ministry
This is not just pretty graphics. This is a full blown social media strategy for the next three months, designed by someone who knows both youth ministry and digital ministry. And so if you're tired of scrambling for the cost of less than a pizza and frankly, more nourishing than a pizza, grab the seasonal social media pack today. Oh, and I almost forgot.

00:05:55:02 - 00:05:57:05
Nick Clason | Hybrid Ministry
Patreon members get it for free.

00:05:57:20 - 00:06:11:15
Nick Clason | Hybrid Ministry
All right, post number four is the fourth and final one I'm going to share with you today. This one is again from the done for you section. And this woman is so plug and play. I've already created it for you, even though the thumbnail says I created none of these.

00:06:11:15 - 00:06:27:01
Nick Clason | Hybrid Ministry
I created all of these, but I created them for you to take and to do and to download. And I supply all of the different verse texts. And here's how it performed. Instagram 207 views eight likes YouTube 1198 views 62 likes

00:06:27:01 - 00:06:30:29
Nick Clason | Hybrid Ministry
one comment from Jenna Jack which says I memorized this passage.

00:06:30:29 - 00:06:36:12
Nick Clason | Hybrid Ministry
And then on TikTok 507 views 95 likes one comment to save

00:06:36:12 - 00:06:41:04
Nick Clason | Hybrid Ministry
the summer social media pack includes eight different types of videos.

00:06:41:10 - 00:07:00:24
Nick Clason | Hybrid Ministry
I've shared four of them with you. Two of the ones I share with you were from the done for you section, and two of the ones I share with you are from the custom for you section. The custom for you are making your social media about you, you, your leaders, your students like making you guys the real heroes on your social media.

00:07:00:24 - 00:07:07:04
Nick Clason | Hybrid Ministry
But to channel my inner Billy Mays here, I want to say, but wait, there's more.

00:07:07:04 - 00:07:25:03
Nick Clason | Hybrid Ministry
I also pulled out one of our seven questions archetypes, and that's included in the bonus section of the content with over 100 different topic type ideas. And on this particular seven questions, we took it to our studio in our church, and I sat down with two of our students, two of our high school girls, and they played seven questions.

00:07:25:03 - 00:07:45:24
Nick Clason | Hybrid Ministry
One of them was thinking of something in their head, and the category was beach item, and she was thinking of Beach Umbrella. And the other one had to guess. And for that one on Instagram, we had 431 views and 19 likes. On YouTube we had 227 views, eight likes, and on TikTok we had 963 views and 21 likes.

00:07:46:00 - 00:08:02:18
Nick Clason | Hybrid Ministry
We also then, with a couple of our high school boys, sat down and did a NBA dress section, which I do have words for these guys because nobody, nobody included the MVP of the NBA this year one Shay Gilgeous Alexander. Regardless of that, here's

00:08:02:18 - 00:08:08:27
Nick Clason | Hybrid Ministry
how their post performed on our social media on Instagram 500 views, 17 likes, two comments, seven shares

00:08:08:27 - 00:08:17:04
Nick Clason | Hybrid Ministry
YouTube 1244 views 13 likes TikTok 862 views 36 likes three

00:08:17:04 - 00:08:18:05
Nick Clason | Hybrid Ministry
comments and two saves.

00:08:18:05 - 00:08:27:19
Nick Clason | Hybrid Ministry
And listen, the comments are not always the nicest, especially when you do sports stuff. So just be on the lookout for that. Protect your students. Or, you know, I don't know, maybe don't.

00:08:27:19 - 00:08:39:29
Nick Clason | Hybrid Ministry
But here's what I notice, right? Variety works. You'll notice I share with you, two from our PAC, two from Denver. Done for you, two from custom, and then two of my bonus ideas.

00:08:40:01 - 00:09:05:12
Nick Clason | Hybrid Ministry
All very different varieties. Some spiritual, some not spiritual, some plug and play, some where you have to do a little bit of editing, but every style hits differently. Some are more reflective, some were more scroll stopping. But the big takeaway is that I didn't actually create any of these from scratch. And so like I said, every single one of these comes straight out of my summer content social media pack.

00:09:05:17 - 00:09:10:17
Nick Clason | Hybrid Ministry
You get it for just 1799 is linked down below in the description, which is

00:09:10:17 - 00:09:32:16
Nick Clason | Hybrid Ministry
three months worth of your social media strategy. And that's actually only $0.07 per post idea. It's insane value. You would not avoid buying something for $0.07 if it was going to really increase. And add so much value to your life. Just look at how performed on our social channels.

00:09:32:16 - 00:09:58:27
Nick Clason | Hybrid Ministry
These are real results from a real student ministry in Dallas, Texas area. They can be your results to. All you got to do is head over to the link and download those. You won't. You will not regret it. Listen, I want you to save actual time this summer for actual ministry. Let me do the work. Let me play on your social media calendar and hey, I'll see you next week with more info and deep dives like this.

00:09:58:27 - 00:10:02:03
Nick Clason | Hybrid Ministry
And don't forget, as always my friends, to stay hybrid.

]]> Episode 148: How I’m Doing 3 Months of Content with THIS One Resource https://www.hybridministry.xyz/148 c79a0b09-243c-4014-a15d-b50527f0c93d Thu, 08 May 2025 05:00:00 -0500 Nick Clason 148 How I’m Doing 3 Months of Content with THIS One Resource full Nick Clason This is your youth ministry summer social media game-changer. With 3 months of ready-to-go posts, training videos, and templates, you’ll never stress about what to post again. Designed for youth pastors by a youth pastor using a proven hybrid ministry model. 20:28 no This is your youth ministry summer social media game-changer. With 3 months of ready-to-go posts, training videos, and templates, you’ll never stress about what to post again. Designed for youth pastors by a youth pastor using a proven hybrid ministry model. ☀️ SUMMER SOCIAL MEDIA PACK https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=productsharecreator&utmcontent=join_link *🦸 HYBRID HEROS GET IT FOR FREE! * https://www.patreon.com/hybridministry SHOW NOTES Shownotes & Transcripts https://www.hybridministry.xyz/148 //TRY OPUS https://www.opus.pro/?via=a5d361 //SOCIAL CHALLENGE PLAYLIST https://www.youtube.com/playlist?list=PLngXlSr64YaKLwZqOkQe7NzOqSVR0-P1s ✅ CHURCH COMMS DONE FOR YOU Hire me to run your church website, social media or communications! https://www.hybridministry.xyz/articles/comms 📊 [FREE] HYBRID STRATEGY GUIDE https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 📋 "PICK NICK'S BRAIN" Coaching Call https://www.hybridministry.xyz/articles/coaching 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz -------------- 🎉 FREE STUFF 🎉 We have all kinds of FREE Things that you can use in your context! The best way to pay us back is a review or a YouTube Subscribe! https://www.linktr.ee/clasonnick -------------- 🛠️TOOLS I USE THAT CAN HELP YOU! Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products VIDIQ https://vidiq.com/hybrid BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit -------------- 🕰️TIMECODES 00:00 Digital vs In-Person Ministry 01:02 Why Hybrid Ministry Matters 06:47 Summer Social Media 09:22 Gear You’ll Need 09:39 Summer Social Posting Schedule 10:01 Done For You 1 10:21 Done For You 2 10:41 Done For You 3 11:11 Done For You 4 11:51 Custom For You 1 13:26 Custom For You 2 15:57 Custom For You 3 16:51 Custom For You 4 17:40 Bonus Idea -------------- TRANSCRIPT 00:00:00:00 - 00:00:09:27 Nick Clason | Hybrid Ministry In this video, we're going to explore the world between digital ministry and in-person ministry, a thing that I like to call hybrid 00:00:09:27 - 00:00:37:07 Nick Clason | Hybrid Ministry ministry. Welcome to the hybrid Ministry show, My friends. And in today's episode, what I want to look at is I want to look at the competition between hybrid ministry and in-person ministry. In fact, linked right here at the very top of the video is one of my favorite episodes I've ever done, where my friend Josh sat down with me and he he asked me to take an in-person youth ministry program and make it hybrid or bring about a hybrid component. 00:00:37:07 - 00:00:55:14 Nick Clason | Hybrid Ministry And so we're going to explore what exactly I mean by that. What exactly is digital ministry? And make sure you stick around to the end, because I have a resource that I think will help you absolutely crush, lock in and make your summer youth ministry social media absolutely 00:00:55:14 - 00:00:59:14 Nick Clason | Hybrid Ministry pop. I have a resource for you. It's going to blow your mind. 00:00:59:17 - 00:01:19:15 Nick Clason | Hybrid Ministry Welcome, my friends, to the Hybrid Ministry show. Well, hey everyone, welcome to the Hybrid Ministry show. If you and I haven't had a chance to meet yet, my name is Nick Klassen. I'm a youth pastor of 14.5 years, and I have been pursuing this thing called hybrid ministry for a while now. And let me just help you understand some 00:01:19:15 - 00:01:20:12 Nick Clason | Hybrid Ministry of the reasons why. 00:01:20:12 - 00:01:24:15 Nick Clason | Hybrid Ministry For me. So for me, there are kind of three core 00:01:24:15 - 00:01:30:21 Nick Clason | Hybrid Ministry statistics. There's several out there, honestly, but three that really stick with me is that Gen 00:01:30:21 - 00:01:45:01 Nick Clason | Hybrid Ministry Z. And we can assume Gen Alpha because we don't have data yet on them. But but this we can assume this to be true. Gen z, Gen Alpha. They use their mobile device more than they use any other device combined. 00:01:45:08 - 00:02:03:06 Nick Clason | Hybrid Ministry Furthermore, 69% of students own a smartphone, but I get this the age of 12. We do have data for them, and then also 90%, according to Pew Research, use YouTube. 90% of teenagers say that they use YouTube. And I get it, man. Like if you're a youth 00:02:03:06 - 00:02:08:16 Nick Clason | Hybrid Ministry pastor, you're like, phones are a distraction. Gotta get rid of, use paper Bibles. 00:02:08:19 - 00:02:36:18 Nick Clason | Hybrid Ministry You know, digital Bibles don't count all the things like I've heard it. I've been there. I've been a part of youth ministry for a long time. But there's a verse in Jeremiah chapter 29, no, not 2911, but right before that verse, Jeremiah is having a conversation with God. And here's what God says to Jeremiah. He says you should build homes, plan to stay, plant gardens, eat the foods that they produce, marry and have children, and find spouses for them so that you may have many grandchildren. 00:02:36:18 - 00:02:41:21 Nick Clason | Hybrid Ministry Multiply. Do not dwindle away. But you gotta understand the context here, 00:02:41:21 - 00:03:04:20 Nick Clason | Hybrid Ministry which we don't do for Jeremiah 2011 very often, is that the Israelites are stuck as captives in Babylon, and what God is telling Jeremiah to do is he's saying, stop complaining. Stop trying to find a way out. Stop trying to leave. Instead, invest in where you live and youth pastors, pastors, church communications people, discipleship pastors, college pastors. 00:03:04:23 - 00:03:22:01 Nick Clason | Hybrid Ministry Digital ministry is not going anywhere. You may not like it. You may not even think it's the most effective. But the majority of millennials, Gen Z and we can assume Generation Alpha, say that a digital version of church is valuable to them and one that they would lean into, and it doesn't 00:03:22:01 - 00:03:24:22 Nick Clason | Hybrid Ministry mean that their in-person attendance is going to go away. 00:03:24:22 - 00:03:43:07 Nick Clason | Hybrid Ministry That's a lot of the fears of us in church leadership is that if we offer a digital component, they're just going to choose that instead of, coming to church in person. But far from it. We're also seeing in this generation, more than even older generations, that community is so much more important to them. So they don't want to forsake the in-person moments. 00:03:43:07 - 00:04:06:25 Nick Clason | Hybrid Ministry And so when we take the in-person moments and the best that it has to offer, when we take the digital things and the best it has to offer, and we find that sweet spot right in the middle, we find what I call hybrid ministry. A great example of it is honestly, Home Depot. And think about it like you throw on your new balances and you throw on your cargo shorts on on a Saturday morning, you got a project and then you're going Home Depot. 00:04:07:01 - 00:04:29:08 Nick Clason | Hybrid Ministry And but you don't really have like an agenda, right? You're just walking around. You're just kind of like you're taking in the smell of lumber and you're just you're just kind of exploring what the hallways and the aisles of Home Depot have to offer other times, and then, like, you don't have time, right? You go online, you make an order so that it's delivered to your doorstep because you don't have time to just live out your full dad mode experience. 00:04:29:15 - 00:04:37:05 Nick Clason | Hybrid Ministry But my favorite, honestly version to experience Home Depot is while I'm in the store on their app because their app. If you haven't seen it yet, their app shows you 00:04:37:05 - 00:05:01:02 Nick Clason | Hybrid Ministry where every single thing in their entire store is located. And so that's what I think we should be doing as youth pastors. Finding a way to intersect where teenagers already admitted they're spending their time, not forsaking the good elements of gathering together and community and accountability and all those things, but also leaning into this hybrid sort of moment. 00:05:01:08 - 00:05:19:28 Nick Clason | Hybrid Ministry And so, well, I want to do is I want to give you one of the easiest ways to kind of to kind of step foot into this hybrid space. And it's by up taking your social media engagement. Now, here's the thing. A lot of youth pastors, and if you've been following me along on this channel for a while, posts 00:05:19:28 - 00:05:24:27 Nick Clason | Hybrid Ministry announcements on their feed, just assuming that social media is another announcement platform. 00:05:24:27 - 00:05:45:07 Nick Clason | Hybrid Ministry But the reality is that that's not what social media is best made for. It doesn't mean that we can't still get the word out about what we have going on, but what it does mean, and what we should be doing is that we should be intersecting and invading the lives of students on the places that they spend their time, including TikTok, Instagram, and YouTube. 00:05:45:07 - 00:05:51:27 Nick Clason | Hybrid Ministry Remember, 90% teenagers say that they use YouTube in the ways that they're consuming it reels TikTok videos and 00:05:51:27 - 00:06:05:14 Nick Clason | Hybrid Ministry YouTube shorts. And so the good news is that you can create the same type of content short form, vertical based video that goes on TikTok, that goes on Instagram, that goes on YouTube, and maybe even Facebook if you choose to post it there as well. 00:06:05:17 - 00:06:25:26 Nick Clason | Hybrid Ministry But you don't have to create multiple different types of content like I did when I first started in youth ministry 15 years ago. Instead, you post that, you know, 180 or 1080 by 1920, vertical based video. And then you post it in all the places that you want to post it. Don't have a TikTok account, no 00:06:25:26 - 00:06:27:19 Nick Clason | Hybrid Ministry video post on Instagram and YouTube. 00:06:27:22 - 00:06:48:23 Nick Clason | Hybrid Ministry Don't have a YouTube account? No big deal. Post on TikTok and Instagram. Don't have an Instagram account? No problem. Post on TikTok and YouTube. Don't have any of them? Start a YouTube account and start posting YouTube shorts because 90% of teenagers self-identify that they're on it. So what should you post? I'm glad that you asked. Let's dive! 00:06:48:25 - 00:07:10:21 Nick Clason | Hybrid Ministry So I'm so excited to roll this out because I can't lie, I have been looking for a thing to provide for youth pastors on a social media platform. Landscape that is custom. That's not just a bunch of pretty graphics, but also doesn't add more work to your plate. And I can't lie, I've been wrestling with what kind of service can I offer? 00:07:10:21 - 00:07:37:02 Nick Clason | Hybrid Ministry I think I have something, at least messaging wise, for youth pastors, but once they get into it becomes a lot of work and it gets a little bit overwhelming. So if you're watching here on screen, you'll see my screen. And this is what I'm offering. So I'm offering this brand new program called Seasonal Social Media, which essentially is 40 posts, three months worth. 00:07:37:02 - 00:07:58:06 Nick Clason | Hybrid Ministry If you follow my recommended posting strategy, I recommend that youth pastors post three times per week and this will satisfy that reality. And so what you get is three months of custom, youth, ministry, social media content and it all costs less than $20. And here's the good news. Just like this ad copy here says it's not just content. 00:07:58:06 - 00:08:19:08 Nick Clason | Hybrid Ministry It really is a full social media strategy included in the download. If you choose to go ahead and do this, is you get my complete Hybrid Strategy guide, which will detail and outline a lot of what I have just been saying on this video and I've been saying in other podcasts for years and years and years. And so this will lay the foundation and the philosophy. 00:08:19:15 - 00:08:46:17 Nick Clason | Hybrid Ministry And then this is what you're actually going to get. You're going to, take this, this social media, package. And it's got two different categories, and it's got completely done for you content that you literally download and you post and you plug and you play, set it and forget it. The other 50% is custom content. So you're going to be filming this, but the good news is you don't need to film every single thing yourself. 00:08:46:17 - 00:09:04:28 Nick Clason | Hybrid Ministry You don't need to edit everything yourself. And if you don't have any of those skills, I'll walk you through how to do all of that on this podcast, as well as in this little document here. If you go ahead and download this thing where you can import some of what I have to offer, that's custom, but I have templates and I have layovers and I have scripts and I have things that you can do 00:09:04:28 - 00:09:15:17 Nick Clason | Hybrid Ministry and things that you should say, and all of those things that you can edit in an in-app editor, like a TikTok or an Instagram Reels, or even over on something like Cap Cut. 00:09:15:17 - 00:09:32:02 Nick Clason | Hybrid Ministry And so you got, like I said, you got done for you. You got things that are still left for you to shoot, but I provide all the assets that you're going to need for it. Here are things that you can buy all you really, honestly need is your camera phone. You can upgrade some microphones, which I do recommend upgrading some microphones. 00:09:32:03 - 00:09:50:19 Nick Clason | Hybrid Ministry You can check out some of those links there. And optionally if you want to buy a better camera, if you have a little bit of budget, here's what I recommend. Here is also your posting schedule. Okay, so the week of June 2nd post this video, then post this video, then post this video the week of June 9th. 00:09:50:20 - 00:10:09:15 Nick Clason | Hybrid Ministry This video, this video, this video all the way on through. Don't like my schedule? No big deal. Make your own. All right. Here you go. But what's going to happen? Let me show you first when you open these up. Here's what the done for you package looks like in, you open it up and there are four different types of videos. 00:10:09:15 - 00:10:25:13 Nick Clason | Hybrid Ministry And so, there are Bible verse videos and there are five different Bible verse videos. And so what you can do is you'll see right here, you just very simply posted Bible verse, add a caption and you're good to go. This one right here is one of my all time favorites a sell it over and download youth ministry as well. 00:10:25:18 - 00:10:47:09 Nick Clason | Hybrid Ministry But it is emoji phraseology and I combine these two together because I used to make these for stories, but now I'm trying to make them for reals. So see if you can comment what this summer edition emoji phraseology is intending to say. The correct answer of courses. Sunburn. You continue on down. I have five of those. And here I have five different spiritual practice videos. 00:10:47:09 - 00:11:08:18 Nick Clason | Hybrid Ministry So for example, a student scrolling and they stop across one of your reels or TikToks or YouTubes that you post and you encourage them to actually lean in to some spiritual practices that they can actually, they can actually, while they're on social media, connect with God in a real and meaningful way. And so this one is a 32nd take time to pray. 00:11:08:23 - 00:11:32:10 Nick Clason | Hybrid Ministry And this timer counts down that. And then lastly this is the only non video post. These are like carousel based posts like that you can post on Instagram. But the good news once again you can also post photo slides on TikTok. And you can also post that on your YouTube, post feed as well on your on your community use, because the community tab now is just called the Post Feed. 00:11:32:12 - 00:11:52:12 Nick Clason | Hybrid Ministry And so I created these. What do you do if you feel anxious. And it's got Bible verses, along with the header of an instruction of what you can do. And I got it for five different categories about anxiety, loneliness, giving up temptation or anger. So those are the done for you. Those are turnkey okay. Here's the custom for you. 00:11:52:12 - 00:12:18:10 Nick Clason | Hybrid Ministry All right. So in every single one of these there's an instruction. And then the instruction video tells you exactly what to do along with gives you an example along with in most cases gives you some sort of script. So in this case this is Bible trivia. You hop on your cell phone, you shoot a selfie style video under 60s, and you simply ask these questions and all you gotta do is print this out, or pull this up on your computer screen and read it directly to the camera. 00:12:18:13 - 00:12:23:06 Nick Clason | Hybrid Ministry And then when you're done, you can go ahead and you can, post a video and you can 00:12:23:06 - 00:12:37:29 Nick Clason | Hybrid Ministry overlay it with one of these overlays. In fact, right here on screen, if you're watching on YouTube, is an example of me editing a video that I did for our ministry in our context, using this exact same overlay, using the TikTok, video editor. 00:12:38:05 - 00:13:00:06 Nick Clason | Hybrid Ministry When I was done and I posted it, TikTok now auto saved my video without a watermark, and so then I could go to Instagram and post that same video. And then I could also go over to YouTube shorts and post that exact same video. If you don't have TikTok, you can also use it in the Instagram Reels editor by using the little sticker, button and then put this in, drag it to full screen. 00:13:00:14 - 00:13:21:05 Nick Clason | Hybrid Ministry And the only thing you're probably gonna have to do at the end, because Instagram doesn't auto save your reels that you post, go on to Google Chrome, search it, download Instagram reel without watermark, save that, video, and then go post it wherever else you choose to post it. Perhaps TikTok or perhaps YouTube. Let me just recommend, if you do have TikTok, just start there. 00:13:21:05 - 00:13:26:13 Nick Clason | Hybrid Ministry And it's a lot easier than some of these other platforms to start with. So that's Bible trivia. This 00:13:26:13 - 00:13:44:17 Nick Clason | Hybrid Ministry one right here is either your devotional or your recap content. So let me let me speak to what your options are here. You preach a sermon every week, so get on your cellphone again. Self-styled video lesson 60s. And just riff on one of the points of your last sermon. 00:13:44:17 - 00:14:00:27 Nick Clason | Hybrid Ministry So, for example, you talked about God is Love. Pull up in your camera and say, you know what? Sometimes it's hard to love people and go on and talk for 60s I know you can do it. All right. Here are three best practices with that. Number one, always add a caption. Number two 00:14:00:27 - 00:14:03:13 Nick Clason | Hybrid Ministry add some sort of title on screen. 00:14:03:13 - 00:14:04:17 Nick Clason | Hybrid Ministry All right. And then number three 00:14:04:17 - 00:14:09:06 Nick Clason | Hybrid Ministry add music. And then a bonus. Best practice a hack is do 00:14:09:06 - 00:14:18:15 Nick Clason | Hybrid Ministry not listen to me. Do not reference your in-person gathering. Not that you shouldn't. And other people shouldn't have to know about it. But 00:14:18:15 - 00:14:25:11 Nick Clason | Hybrid Ministry don't say something like, you know, last Wednesday we talked about such, such and such. Leave that be on social media. 00:14:25:11 - 00:14:49:27 Nick Clason | Hybrid Ministry People are stumbling upon your content organically. They have no frame of reference for what you're talking about. So you can both serve your current students because they're going to remember what you just talked about, along with any potential new viewers. The other thing you do is if you're only given 60s, which is what I recommend to keep under, is that if you say under 60s saying, you know, last Wednesday night, it was great. 00:14:49:27 - 00:15:13:17 Nick Clason | Hybrid Ministry We had a lot of good time. Remember that dessert auction we had? Don't forget those of you that were there. And maybe if you weren't, that we talked about love, you just wasted, like, five, eight, seven seconds of your precious 62nd real estate. Now, you don't have to just recap your videos. You can do like if you click on this little example here, this is a a clip from a long form message that that I do, which is what I recommend doing. 00:15:13:20 - 00:15:26:01 Nick Clason | Hybrid Ministry If you see my hybrid strategy guys also included in here, I recommend long form versions of videos posted on YouTube. But for right now, if you're just downloading this pack and you're just focusing on social media, do some 00:15:26:01 - 00:15:37:29 Nick Clason | Hybrid Ministry sort of devotional recap. If you don't have a video of your sermon, if you do, go ahead and, throw it into a service like Opus Stock Pro, which is what we use, to clip our long form down into short form. 00:15:38:03 - 00:15:59:25 Nick Clason | Hybrid Ministry But again, if not just use a Devo style, video or, if you don't have like a recap or something to say, you can use some of these, scripts that I've created that you can, just follow verbatim, follow some of the instructions, and you can post those and you'll be good to go. These right here are called man on the street style interviews. 00:15:59:25 - 00:16:32:29 Nick Clason | Hybrid Ministry These are one of the lowest hanging fruit ways to, interact with your students. You basically go around, you just interview them. And this is where you get any, like, a microphone, to buy, you can get a super cheap USB Bluetooth microphone that plugs directly into your phone, but you go around, you interview students. And what I always recommend doing is interviewing 5 to 8 students, ask them these same five questions, and then you can splice that up again in something like the TikTok editor or in something like Cap Cut and I've also created this transparent overlays that you can use that you can import in. 00:16:32:29 - 00:16:50:29 Nick Clason | Hybrid Ministry And so the question would you rather sing instead of speak, or would you have to dance everywhere? Would you rather hop like a frog or moo whenever you get nervous? These are completely included. You can put those over. You can look like a pro. Add captions from the in-app editor that does it for you completely. For free, and you're off to the races. 00:16:50:29 - 00:17:09:04 Nick Clason | Hybrid Ministry And the last one. Here are some of my favorite style videos. These transition invite style videos. This is the best way to invite people to what's going on at your church. And so what I've done is I've created these videos here that are the beginning of a hook. And so you see right here, this guy is skateboarding. Immediately he falls on this railing right here. 00:17:09:11 - 00:17:28:20 Nick Clason | Hybrid Ministry And what you would do as you would cut to a student on a railing somewhere else, sitting just like that, acting like he's a guy falling off the skateboard. And then he says, hey man, come to youth Wednesday night. We'd love to see you. And I gave you five of these that you can do, right? Including right here in the instruction video, an example with inspiration. 00:17:28:22 - 00:17:52:19 Nick Clason | Hybrid Ministry I think it's inspiration from this, this bike video right here. Now, that's for three posts, you know, per week. What if you got bandwidth for more? Well, right here is your, bonus content. 100 different ideas here. 100 social challenge ideas. This is what we do in our ministry. We post two times a day, five days a week. 00:17:52:19 - 00:18:15:13 Nick Clason | Hybrid Ministry And so the way that we accomplish that is by this is from this playlist right here, linked right here in this document. And then here all of the bonus ideas and ways that you can not only see examples, but also bonus content to be able to see, you know what what our students are up to, and different like different categories that you can use for these different challenge style videos. 00:18:15:19 - 00:18:24:29 Nick Clason | Hybrid Ministry This is the summer social media pack. All right. This will last you for three months. And so you download it now 00:18:24:29 - 00:18:39:22 Nick Clason | Hybrid Ministry you got 50% film your own content. And again you can you can do selfie style videos in your office for these first two right here. And then you can hand these off to a volunteer on any given Wednesday or any given Sunday night. 00:18:39:22 - 00:19:12:01 Nick Clason | Hybrid Ministry But I just want to encourage you that it is time to stop ignoring digital and social media. It is the way of the future is where our students are again, not as Hebrews 1024 and 25 says, not forsaking and neglecting, meeting together, but we're using the medium of the day. Just like the Apostle Paul wrote and sent letters, we're using the medium of the day that we have an advantage on of many other people in church history, because they wouldn't have had this kind of access into the lives of the people that they're trying to minister to. 00:19:12:04 - 00:19:31:25 Nick Clason | Hybrid Ministry That's why I think hybrid ministry is so important, and that's why I think that this product is so valuable. So check it out down below, link in the description. And let me just say, I also post and host a weekly bonus podcast where I talk about everything I'm doing in hybrid ministry, everything I'm doing on social media, and everything I'm doing in my programing. 00:19:32:02 - 00:19:53:23 Nick Clason | Hybrid Ministry And I'm only doing it for $4 per month. If you become a Patreon, a hybrid here for $4 a month, you will get this social media pack which is valued at greater than what, three months worth it? Becoming a Patreon will be. You will get it completely for free or at least completely included in your membership. $4 a month. 00:19:53:23 - 00:20:15:02 Nick Clason | Hybrid Ministry Charge it to your church budget. Call it a developing expense because it's what it is. It's a professional expense for you to become more creative, more hybrid, in your programing and on your social media. And it'll also unlock this seasonal summer, social media pack, which we're going to start releasing for every single season. And this right here is the summer version. 00:20:15:04 - 00:20:28:14 Nick Clason | Hybrid Ministry I hope you guys found this episode helpful. Share it with a friend. Let somebody know that the summer season the social media pack is finally here. But until next time. And as always, my friends, don't forget to stay hybrid. youth ministry, youth pastor, social media strategy, youth group content, church social media, done for you youth content, youth ministry ideas, hybrid ministry, sermon recap, Instagram reels for church, TikTok youth ministry, summer youth ministry, ministry content calendar, church Instagram ideas, Bible verse reels, spiritual practices video, youth ministry planning, student ministry social media, church video ideas, content for youth pastors, Gen Z ministry tools, digital discipleship This is your youth ministry summer social media game-changer. With 3 months of ready-to-go posts, training videos, and templates, you’ll never stress about what to post again. Designed for youth pastors by a youth pastor using a proven hybrid ministry model.

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🕰️TIMECODES
00:00 Digital vs In-Person Ministry
01:02 Why Hybrid Ministry Matters
06:47 Summer Social Media
09:22 Gear You’ll Need
09:39 Summer Social Posting Schedule
10:01 Done For You 1
10:21 Done For You 2
10:41 Done For You 3
11:11 Done For You 4
11:51 Custom For You 1
13:26 Custom For You 2
15:57 Custom For You 3
16:51 Custom For You 4
17:40 Bonus Idea

--------------
TRANSCRIPT
00:00:00:00 - 00:00:09:27
Nick Clason | Hybrid Ministry
In this video, we're going to explore the world between digital ministry and in-person ministry, a thing that I like to call hybrid

00:00:09:27 - 00:00:37:07
Nick Clason | Hybrid Ministry
ministry. Welcome to the hybrid Ministry show, My friends. And in today's episode, what I want to look at is I want to look at the competition between hybrid ministry and in-person ministry. In fact, linked right here at the very top of the video is one of my favorite episodes I've ever done, where my friend Josh sat down with me and he he asked me to take an in-person youth ministry program and make it hybrid or bring about a hybrid component.

00:00:37:07 - 00:00:55:14
Nick Clason | Hybrid Ministry
And so we're going to explore what exactly I mean by that. What exactly is digital ministry? And make sure you stick around to the end, because I have a resource that I think will help you absolutely crush, lock in and make your summer youth ministry social media absolutely

00:00:55:14 - 00:00:59:14
Nick Clason | Hybrid Ministry
pop. I have a resource for you. It's going to blow your mind.

00:00:59:17 - 00:01:19:15
Nick Clason | Hybrid Ministry
Welcome, my friends, to the Hybrid Ministry show. Well, hey everyone, welcome to the Hybrid Ministry show. If you and I haven't had a chance to meet yet, my name is Nick Klassen. I'm a youth pastor of 14.5 years, and I have been pursuing this thing called hybrid ministry for a while now. And let me just help you understand some

00:01:19:15 - 00:01:20:12
Nick Clason | Hybrid Ministry
of the reasons why.

00:01:20:12 - 00:01:24:15
Nick Clason | Hybrid Ministry
For me. So for me, there are kind of three core

00:01:24:15 - 00:01:30:21
Nick Clason | Hybrid Ministry
statistics. There's several out there, honestly, but three that really stick with me is that Gen

00:01:30:21 - 00:01:45:01
Nick Clason | Hybrid Ministry
Z. And we can assume Gen Alpha because we don't have data yet on them. But but this we can assume this to be true. Gen z, Gen Alpha. They use their mobile device more than they use any other device combined.

00:01:45:08 - 00:02:03:06
Nick Clason | Hybrid Ministry
Furthermore, 69% of students own a smartphone, but I get this the age of 12. We do have data for them, and then also 90%, according to Pew Research, use YouTube. 90% of teenagers say that they use YouTube. And I get it, man. Like if you're a youth

00:02:03:06 - 00:02:08:16
Nick Clason | Hybrid Ministry
pastor, you're like, phones are a distraction. Gotta get rid of, use paper Bibles.

00:02:08:19 - 00:02:36:18
Nick Clason | Hybrid Ministry
You know, digital Bibles don't count all the things like I've heard it. I've been there. I've been a part of youth ministry for a long time. But there's a verse in Jeremiah chapter 29, no, not 2911, but right before that verse, Jeremiah is having a conversation with God. And here's what God says to Jeremiah. He says you should build homes, plan to stay, plant gardens, eat the foods that they produce, marry and have children, and find spouses for them so that you may have many grandchildren.

00:02:36:18 - 00:02:41:21
Nick Clason | Hybrid Ministry
Multiply. Do not dwindle away. But you gotta understand the context here,

00:02:41:21 - 00:03:04:20
Nick Clason | Hybrid Ministry
which we don't do for Jeremiah 2011 very often, is that the Israelites are stuck as captives in Babylon, and what God is telling Jeremiah to do is he's saying, stop complaining. Stop trying to find a way out. Stop trying to leave. Instead, invest in where you live and youth pastors, pastors, church communications people, discipleship pastors, college pastors.

00:03:04:23 - 00:03:22:01
Nick Clason | Hybrid Ministry
Digital ministry is not going anywhere. You may not like it. You may not even think it's the most effective. But the majority of millennials, Gen Z and we can assume Generation Alpha, say that a digital version of church is valuable to them and one that they would lean into, and it doesn't

00:03:22:01 - 00:03:24:22
Nick Clason | Hybrid Ministry
mean that their in-person attendance is going to go away.

00:03:24:22 - 00:03:43:07
Nick Clason | Hybrid Ministry
That's a lot of the fears of us in church leadership is that if we offer a digital component, they're just going to choose that instead of, coming to church in person. But far from it. We're also seeing in this generation, more than even older generations, that community is so much more important to them. So they don't want to forsake the in-person moments.

00:03:43:07 - 00:04:06:25
Nick Clason | Hybrid Ministry
And so when we take the in-person moments and the best that it has to offer, when we take the digital things and the best it has to offer, and we find that sweet spot right in the middle, we find what I call hybrid ministry. A great example of it is honestly, Home Depot. And think about it like you throw on your new balances and you throw on your cargo shorts on on a Saturday morning, you got a project and then you're going Home Depot.

00:04:07:01 - 00:04:29:08
Nick Clason | Hybrid Ministry
And but you don't really have like an agenda, right? You're just walking around. You're just kind of like you're taking in the smell of lumber and you're just you're just kind of exploring what the hallways and the aisles of Home Depot have to offer other times, and then, like, you don't have time, right? You go online, you make an order so that it's delivered to your doorstep because you don't have time to just live out your full dad mode experience.

00:04:29:15 - 00:04:37:05
Nick Clason | Hybrid Ministry
But my favorite, honestly version to experience Home Depot is while I'm in the store on their app because their app. If you haven't seen it yet, their app shows you

00:04:37:05 - 00:05:01:02
Nick Clason | Hybrid Ministry
where every single thing in their entire store is located. And so that's what I think we should be doing as youth pastors. Finding a way to intersect where teenagers already admitted they're spending their time, not forsaking the good elements of gathering together and community and accountability and all those things, but also leaning into this hybrid sort of moment.

00:05:01:08 - 00:05:19:28
Nick Clason | Hybrid Ministry
And so, well, I want to do is I want to give you one of the easiest ways to kind of to kind of step foot into this hybrid space. And it's by up taking your social media engagement. Now, here's the thing. A lot of youth pastors, and if you've been following me along on this channel for a while, posts

00:05:19:28 - 00:05:24:27
Nick Clason | Hybrid Ministry
announcements on their feed, just assuming that social media is another announcement platform.

00:05:24:27 - 00:05:45:07
Nick Clason | Hybrid Ministry
But the reality is that that's not what social media is best made for. It doesn't mean that we can't still get the word out about what we have going on, but what it does mean, and what we should be doing is that we should be intersecting and invading the lives of students on the places that they spend their time, including TikTok, Instagram, and YouTube.

00:05:45:07 - 00:05:51:27
Nick Clason | Hybrid Ministry
Remember, 90% teenagers say that they use YouTube in the ways that they're consuming it reels TikTok videos and

00:05:51:27 - 00:06:05:14
Nick Clason | Hybrid Ministry
YouTube shorts. And so the good news is that you can create the same type of content short form, vertical based video that goes on TikTok, that goes on Instagram, that goes on YouTube, and maybe even Facebook if you choose to post it there as well.

00:06:05:17 - 00:06:25:26
Nick Clason | Hybrid Ministry
But you don't have to create multiple different types of content like I did when I first started in youth ministry 15 years ago. Instead, you post that, you know, 180 or 1080 by 1920, vertical based video. And then you post it in all the places that you want to post it. Don't have a TikTok account, no

00:06:25:26 - 00:06:27:19
Nick Clason | Hybrid Ministry
video post on Instagram and YouTube.

00:06:27:22 - 00:06:48:23
Nick Clason | Hybrid Ministry
Don't have a YouTube account? No big deal. Post on TikTok and Instagram. Don't have an Instagram account? No problem. Post on TikTok and YouTube. Don't have any of them? Start a YouTube account and start posting YouTube shorts because 90% of teenagers self-identify that they're on it. So what should you post? I'm glad that you asked. Let's dive!

00:06:48:25 - 00:07:10:21
Nick Clason | Hybrid Ministry
So I'm so excited to roll this out because I can't lie, I have been looking for a thing to provide for youth pastors on a social media platform. Landscape that is custom. That's not just a bunch of pretty graphics, but also doesn't add more work to your plate. And I can't lie, I've been wrestling with what kind of service can I offer?

00:07:10:21 - 00:07:37:02
Nick Clason | Hybrid Ministry
I think I have something, at least messaging wise, for youth pastors, but once they get into it becomes a lot of work and it gets a little bit overwhelming. So if you're watching here on screen, you'll see my screen. And this is what I'm offering. So I'm offering this brand new program called Seasonal Social Media, which essentially is 40 posts, three months worth.

00:07:37:02 - 00:07:58:06
Nick Clason | Hybrid Ministry
If you follow my recommended posting strategy, I recommend that youth pastors post three times per week and this will satisfy that reality. And so what you get is three months of custom, youth, ministry, social media content and it all costs less than $20. And here's the good news. Just like this ad copy here says it's not just content.

00:07:58:06 - 00:08:19:08
Nick Clason | Hybrid Ministry
It really is a full social media strategy included in the download. If you choose to go ahead and do this, is you get my complete Hybrid Strategy guide, which will detail and outline a lot of what I have just been saying on this video and I've been saying in other podcasts for years and years and years. And so this will lay the foundation and the philosophy.

00:08:19:15 - 00:08:46:17
Nick Clason | Hybrid Ministry
And then this is what you're actually going to get. You're going to, take this, this social media, package. And it's got two different categories, and it's got completely done for you content that you literally download and you post and you plug and you play, set it and forget it. The other 50% is custom content. So you're going to be filming this, but the good news is you don't need to film every single thing yourself.

00:08:46:17 - 00:09:04:28
Nick Clason | Hybrid Ministry
You don't need to edit everything yourself. And if you don't have any of those skills, I'll walk you through how to do all of that on this podcast, as well as in this little document here. If you go ahead and download this thing where you can import some of what I have to offer, that's custom, but I have templates and I have layovers and I have scripts and I have things that you can do

00:09:04:28 - 00:09:15:17
Nick Clason | Hybrid Ministry
and things that you should say, and all of those things that you can edit in an in-app editor, like a TikTok or an Instagram Reels, or even over on something like Cap Cut.

00:09:15:17 - 00:09:32:02
Nick Clason | Hybrid Ministry
And so you got, like I said, you got done for you. You got things that are still left for you to shoot, but I provide all the assets that you're going to need for it. Here are things that you can buy all you really, honestly need is your camera phone. You can upgrade some microphones, which I do recommend upgrading some microphones.

00:09:32:03 - 00:09:50:19
Nick Clason | Hybrid Ministry
You can check out some of those links there. And optionally if you want to buy a better camera, if you have a little bit of budget, here's what I recommend. Here is also your posting schedule. Okay, so the week of June 2nd post this video, then post this video, then post this video the week of June 9th.

00:09:50:20 - 00:10:09:15
Nick Clason | Hybrid Ministry
This video, this video, this video all the way on through. Don't like my schedule? No big deal. Make your own. All right. Here you go. But what's going to happen? Let me show you first when you open these up. Here's what the done for you package looks like in, you open it up and there are four different types of videos.

00:10:09:15 - 00:10:25:13
Nick Clason | Hybrid Ministry
And so, there are Bible verse videos and there are five different Bible verse videos. And so what you can do is you'll see right here, you just very simply posted Bible verse, add a caption and you're good to go. This one right here is one of my all time favorites a sell it over and download youth ministry as well.

00:10:25:18 - 00:10:47:09
Nick Clason | Hybrid Ministry
But it is emoji phraseology and I combine these two together because I used to make these for stories, but now I'm trying to make them for reals. So see if you can comment what this summer edition emoji phraseology is intending to say. The correct answer of courses. Sunburn. You continue on down. I have five of those. And here I have five different spiritual practice videos.

00:10:47:09 - 00:11:08:18
Nick Clason | Hybrid Ministry
So for example, a student scrolling and they stop across one of your reels or TikToks or YouTubes that you post and you encourage them to actually lean in to some spiritual practices that they can actually, they can actually, while they're on social media, connect with God in a real and meaningful way. And so this one is a 32nd take time to pray.

00:11:08:23 - 00:11:32:10
Nick Clason | Hybrid Ministry
And this timer counts down that. And then lastly this is the only non video post. These are like carousel based posts like that you can post on Instagram. But the good news once again you can also post photo slides on TikTok. And you can also post that on your YouTube, post feed as well on your on your community use, because the community tab now is just called the Post Feed.

00:11:32:12 - 00:11:52:12
Nick Clason | Hybrid Ministry
And so I created these. What do you do if you feel anxious. And it's got Bible verses, along with the header of an instruction of what you can do. And I got it for five different categories about anxiety, loneliness, giving up temptation or anger. So those are the done for you. Those are turnkey okay. Here's the custom for you.

00:11:52:12 - 00:12:18:10
Nick Clason | Hybrid Ministry
All right. So in every single one of these there's an instruction. And then the instruction video tells you exactly what to do along with gives you an example along with in most cases gives you some sort of script. So in this case this is Bible trivia. You hop on your cell phone, you shoot a selfie style video under 60s, and you simply ask these questions and all you gotta do is print this out, or pull this up on your computer screen and read it directly to the camera.

00:12:18:13 - 00:12:23:06
Nick Clason | Hybrid Ministry
And then when you're done, you can go ahead and you can, post a video and you can

00:12:23:06 - 00:12:37:29
Nick Clason | Hybrid Ministry
overlay it with one of these overlays. In fact, right here on screen, if you're watching on YouTube, is an example of me editing a video that I did for our ministry in our context, using this exact same overlay, using the TikTok, video editor.

00:12:38:05 - 00:13:00:06
Nick Clason | Hybrid Ministry
When I was done and I posted it, TikTok now auto saved my video without a watermark, and so then I could go to Instagram and post that same video. And then I could also go over to YouTube shorts and post that exact same video. If you don't have TikTok, you can also use it in the Instagram Reels editor by using the little sticker, button and then put this in, drag it to full screen.

00:13:00:14 - 00:13:21:05
Nick Clason | Hybrid Ministry
And the only thing you're probably gonna have to do at the end, because Instagram doesn't auto save your reels that you post, go on to Google Chrome, search it, download Instagram reel without watermark, save that, video, and then go post it wherever else you choose to post it. Perhaps TikTok or perhaps YouTube. Let me just recommend, if you do have TikTok, just start there.

00:13:21:05 - 00:13:26:13
Nick Clason | Hybrid Ministry
And it's a lot easier than some of these other platforms to start with. So that's Bible trivia. This

00:13:26:13 - 00:13:44:17
Nick Clason | Hybrid Ministry
one right here is either your devotional or your recap content. So let me let me speak to what your options are here. You preach a sermon every week, so get on your cellphone again. Self-styled video lesson 60s. And just riff on one of the points of your last sermon.

00:13:44:17 - 00:14:00:27
Nick Clason | Hybrid Ministry
So, for example, you talked about God is Love. Pull up in your camera and say, you know what? Sometimes it's hard to love people and go on and talk for 60s I know you can do it. All right. Here are three best practices with that. Number one, always add a caption. Number two

00:14:00:27 - 00:14:03:13
Nick Clason | Hybrid Ministry
add some sort of title on screen.

00:14:03:13 - 00:14:04:17
Nick Clason | Hybrid Ministry
All right. And then number three

00:14:04:17 - 00:14:09:06
Nick Clason | Hybrid Ministry
add music. And then a bonus. Best practice a hack is do

00:14:09:06 - 00:14:18:15
Nick Clason | Hybrid Ministry
not listen to me. Do not reference your in-person gathering. Not that you shouldn't. And other people shouldn't have to know about it. But

00:14:18:15 - 00:14:25:11
Nick Clason | Hybrid Ministry
don't say something like, you know, last Wednesday we talked about such, such and such. Leave that be on social media.

00:14:25:11 - 00:14:49:27
Nick Clason | Hybrid Ministry
People are stumbling upon your content organically. They have no frame of reference for what you're talking about. So you can both serve your current students because they're going to remember what you just talked about, along with any potential new viewers. The other thing you do is if you're only given 60s, which is what I recommend to keep under, is that if you say under 60s saying, you know, last Wednesday night, it was great.

00:14:49:27 - 00:15:13:17
Nick Clason | Hybrid Ministry
We had a lot of good time. Remember that dessert auction we had? Don't forget those of you that were there. And maybe if you weren't, that we talked about love, you just wasted, like, five, eight, seven seconds of your precious 62nd real estate. Now, you don't have to just recap your videos. You can do like if you click on this little example here, this is a a clip from a long form message that that I do, which is what I recommend doing.

00:15:13:20 - 00:15:26:01
Nick Clason | Hybrid Ministry
If you see my hybrid strategy guys also included in here, I recommend long form versions of videos posted on YouTube. But for right now, if you're just downloading this pack and you're just focusing on social media, do some

00:15:26:01 - 00:15:37:29
Nick Clason | Hybrid Ministry
sort of devotional recap. If you don't have a video of your sermon, if you do, go ahead and, throw it into a service like Opus Stock Pro, which is what we use, to clip our long form down into short form.

00:15:38:03 - 00:15:59:25
Nick Clason | Hybrid Ministry
But again, if not just use a Devo style, video or, if you don't have like a recap or something to say, you can use some of these, scripts that I've created that you can, just follow verbatim, follow some of the instructions, and you can post those and you'll be good to go. These right here are called man on the street style interviews.

00:15:59:25 - 00:16:32:29
Nick Clason | Hybrid Ministry
These are one of the lowest hanging fruit ways to, interact with your students. You basically go around, you just interview them. And this is where you get any, like, a microphone, to buy, you can get a super cheap USB Bluetooth microphone that plugs directly into your phone, but you go around, you interview students. And what I always recommend doing is interviewing 5 to 8 students, ask them these same five questions, and then you can splice that up again in something like the TikTok editor or in something like Cap Cut and I've also created this transparent overlays that you can use that you can import in.

00:16:32:29 - 00:16:50:29
Nick Clason | Hybrid Ministry
And so the question would you rather sing instead of speak, or would you have to dance everywhere? Would you rather hop like a frog or moo whenever you get nervous? These are completely included. You can put those over. You can look like a pro. Add captions from the in-app editor that does it for you completely. For free, and you're off to the races.

00:16:50:29 - 00:17:09:04
Nick Clason | Hybrid Ministry
And the last one. Here are some of my favorite style videos. These transition invite style videos. This is the best way to invite people to what's going on at your church. And so what I've done is I've created these videos here that are the beginning of a hook. And so you see right here, this guy is skateboarding. Immediately he falls on this railing right here.

00:17:09:11 - 00:17:28:20
Nick Clason | Hybrid Ministry
And what you would do as you would cut to a student on a railing somewhere else, sitting just like that, acting like he's a guy falling off the skateboard. And then he says, hey man, come to youth Wednesday night. We'd love to see you. And I gave you five of these that you can do, right? Including right here in the instruction video, an example with inspiration.

00:17:28:22 - 00:17:52:19
Nick Clason | Hybrid Ministry
I think it's inspiration from this, this bike video right here. Now, that's for three posts, you know, per week. What if you got bandwidth for more? Well, right here is your, bonus content. 100 different ideas here. 100 social challenge ideas. This is what we do in our ministry. We post two times a day, five days a week.

00:17:52:19 - 00:18:15:13
Nick Clason | Hybrid Ministry
And so the way that we accomplish that is by this is from this playlist right here, linked right here in this document. And then here all of the bonus ideas and ways that you can not only see examples, but also bonus content to be able to see, you know what what our students are up to, and different like different categories that you can use for these different challenge style videos.

00:18:15:19 - 00:18:24:29
Nick Clason | Hybrid Ministry
This is the summer social media pack. All right. This will last you for three months. And so you download it now

00:18:24:29 - 00:18:39:22
Nick Clason | Hybrid Ministry
you got 50% film your own content. And again you can you can do selfie style videos in your office for these first two right here. And then you can hand these off to a volunteer on any given Wednesday or any given Sunday night.

00:18:39:22 - 00:19:12:01
Nick Clason | Hybrid Ministry
But I just want to encourage you that it is time to stop ignoring digital and social media. It is the way of the future is where our students are again, not as Hebrews 1024 and 25 says, not forsaking and neglecting, meeting together, but we're using the medium of the day. Just like the Apostle Paul wrote and sent letters, we're using the medium of the day that we have an advantage on of many other people in church history, because they wouldn't have had this kind of access into the lives of the people that they're trying to minister to.

00:19:12:04 - 00:19:31:25
Nick Clason | Hybrid Ministry
That's why I think hybrid ministry is so important, and that's why I think that this product is so valuable. So check it out down below, link in the description. And let me just say, I also post and host a weekly bonus podcast where I talk about everything I'm doing in hybrid ministry, everything I'm doing on social media, and everything I'm doing in my programing.

00:19:32:02 - 00:19:53:23
Nick Clason | Hybrid Ministry
And I'm only doing it for $4 per month. If you become a Patreon, a hybrid here for $4 a month, you will get this social media pack which is valued at greater than what, three months worth it? Becoming a Patreon will be. You will get it completely for free or at least completely included in your membership. $4 a month.

00:19:53:23 - 00:20:15:02
Nick Clason | Hybrid Ministry
Charge it to your church budget. Call it a developing expense because it's what it is. It's a professional expense for you to become more creative, more hybrid, in your programing and on your social media. And it'll also unlock this seasonal summer, social media pack, which we're going to start releasing for every single season. And this right here is the summer version.

00:20:15:04 - 00:20:28:14
Nick Clason | Hybrid Ministry
I hope you guys found this episode helpful. Share it with a friend. Let somebody know that the summer season the social media pack is finally here. But until next time. And as always, my friends, don't forget to stay hybrid.

]]> This is your youth ministry summer social media game-changer. With 3 months of ready-to-go posts, training videos, and templates, you’ll never stress about what to post again. Designed for youth pastors by a youth pastor using a proven hybrid ministry model.

☀️ SUMMER SOCIAL MEDIA PACK
https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=productshare_creator&utm_content=join_link

*🦸 HYBRID HEROS GET IT FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/148

//TRY OPUS
https://www.opus.pro/?via=a5d361

//SOCIAL CHALLENGE PLAYLIST
https://www.youtube.com/playlist?list=PLngXlSr64YaKLwZqOkQe7NzOqSVR0-P1s

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

👉 STAY CONNECTED WITH NICK
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🎉 FREE STUFF 🎉
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🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 Digital vs In-Person Ministry
01:02 Why Hybrid Ministry Matters
06:47 Summer Social Media
09:22 Gear You’ll Need
09:39 Summer Social Posting Schedule
10:01 Done For You 1
10:21 Done For You 2
10:41 Done For You 3
11:11 Done For You 4
11:51 Custom For You 1
13:26 Custom For You 2
15:57 Custom For You 3
16:51 Custom For You 4
17:40 Bonus Idea

--------------
TRANSCRIPT
00:00:00:00 - 00:00:09:27
Nick Clason | Hybrid Ministry
In this video, we're going to explore the world between digital ministry and in-person ministry, a thing that I like to call hybrid

00:00:09:27 - 00:00:37:07
Nick Clason | Hybrid Ministry
ministry. Welcome to the hybrid Ministry show, My friends. And in today's episode, what I want to look at is I want to look at the competition between hybrid ministry and in-person ministry. In fact, linked right here at the very top of the video is one of my favorite episodes I've ever done, where my friend Josh sat down with me and he he asked me to take an in-person youth ministry program and make it hybrid or bring about a hybrid component.

00:00:37:07 - 00:00:55:14
Nick Clason | Hybrid Ministry
And so we're going to explore what exactly I mean by that. What exactly is digital ministry? And make sure you stick around to the end, because I have a resource that I think will help you absolutely crush, lock in and make your summer youth ministry social media absolutely

00:00:55:14 - 00:00:59:14
Nick Clason | Hybrid Ministry
pop. I have a resource for you. It's going to blow your mind.

00:00:59:17 - 00:01:19:15
Nick Clason | Hybrid Ministry
Welcome, my friends, to the Hybrid Ministry show. Well, hey everyone, welcome to the Hybrid Ministry show. If you and I haven't had a chance to meet yet, my name is Nick Klassen. I'm a youth pastor of 14.5 years, and I have been pursuing this thing called hybrid ministry for a while now. And let me just help you understand some

00:01:19:15 - 00:01:20:12
Nick Clason | Hybrid Ministry
of the reasons why.

00:01:20:12 - 00:01:24:15
Nick Clason | Hybrid Ministry
For me. So for me, there are kind of three core

00:01:24:15 - 00:01:30:21
Nick Clason | Hybrid Ministry
statistics. There's several out there, honestly, but three that really stick with me is that Gen

00:01:30:21 - 00:01:45:01
Nick Clason | Hybrid Ministry
Z. And we can assume Gen Alpha because we don't have data yet on them. But but this we can assume this to be true. Gen z, Gen Alpha. They use their mobile device more than they use any other device combined.

00:01:45:08 - 00:02:03:06
Nick Clason | Hybrid Ministry
Furthermore, 69% of students own a smartphone, but I get this the age of 12. We do have data for them, and then also 90%, according to Pew Research, use YouTube. 90% of teenagers say that they use YouTube. And I get it, man. Like if you're a youth

00:02:03:06 - 00:02:08:16
Nick Clason | Hybrid Ministry
pastor, you're like, phones are a distraction. Gotta get rid of, use paper Bibles.

00:02:08:19 - 00:02:36:18
Nick Clason | Hybrid Ministry
You know, digital Bibles don't count all the things like I've heard it. I've been there. I've been a part of youth ministry for a long time. But there's a verse in Jeremiah chapter 29, no, not 2911, but right before that verse, Jeremiah is having a conversation with God. And here's what God says to Jeremiah. He says you should build homes, plan to stay, plant gardens, eat the foods that they produce, marry and have children, and find spouses for them so that you may have many grandchildren.

00:02:36:18 - 00:02:41:21
Nick Clason | Hybrid Ministry
Multiply. Do not dwindle away. But you gotta understand the context here,

00:02:41:21 - 00:03:04:20
Nick Clason | Hybrid Ministry
which we don't do for Jeremiah 2011 very often, is that the Israelites are stuck as captives in Babylon, and what God is telling Jeremiah to do is he's saying, stop complaining. Stop trying to find a way out. Stop trying to leave. Instead, invest in where you live and youth pastors, pastors, church communications people, discipleship pastors, college pastors.

00:03:04:23 - 00:03:22:01
Nick Clason | Hybrid Ministry
Digital ministry is not going anywhere. You may not like it. You may not even think it's the most effective. But the majority of millennials, Gen Z and we can assume Generation Alpha, say that a digital version of church is valuable to them and one that they would lean into, and it doesn't

00:03:22:01 - 00:03:24:22
Nick Clason | Hybrid Ministry
mean that their in-person attendance is going to go away.

00:03:24:22 - 00:03:43:07
Nick Clason | Hybrid Ministry
That's a lot of the fears of us in church leadership is that if we offer a digital component, they're just going to choose that instead of, coming to church in person. But far from it. We're also seeing in this generation, more than even older generations, that community is so much more important to them. So they don't want to forsake the in-person moments.

00:03:43:07 - 00:04:06:25
Nick Clason | Hybrid Ministry
And so when we take the in-person moments and the best that it has to offer, when we take the digital things and the best it has to offer, and we find that sweet spot right in the middle, we find what I call hybrid ministry. A great example of it is honestly, Home Depot. And think about it like you throw on your new balances and you throw on your cargo shorts on on a Saturday morning, you got a project and then you're going Home Depot.

00:04:07:01 - 00:04:29:08
Nick Clason | Hybrid Ministry
And but you don't really have like an agenda, right? You're just walking around. You're just kind of like you're taking in the smell of lumber and you're just you're just kind of exploring what the hallways and the aisles of Home Depot have to offer other times, and then, like, you don't have time, right? You go online, you make an order so that it's delivered to your doorstep because you don't have time to just live out your full dad mode experience.

00:04:29:15 - 00:04:37:05
Nick Clason | Hybrid Ministry
But my favorite, honestly version to experience Home Depot is while I'm in the store on their app because their app. If you haven't seen it yet, their app shows you

00:04:37:05 - 00:05:01:02
Nick Clason | Hybrid Ministry
where every single thing in their entire store is located. And so that's what I think we should be doing as youth pastors. Finding a way to intersect where teenagers already admitted they're spending their time, not forsaking the good elements of gathering together and community and accountability and all those things, but also leaning into this hybrid sort of moment.

00:05:01:08 - 00:05:19:28
Nick Clason | Hybrid Ministry
And so, well, I want to do is I want to give you one of the easiest ways to kind of to kind of step foot into this hybrid space. And it's by up taking your social media engagement. Now, here's the thing. A lot of youth pastors, and if you've been following me along on this channel for a while, posts

00:05:19:28 - 00:05:24:27
Nick Clason | Hybrid Ministry
announcements on their feed, just assuming that social media is another announcement platform.

00:05:24:27 - 00:05:45:07
Nick Clason | Hybrid Ministry
But the reality is that that's not what social media is best made for. It doesn't mean that we can't still get the word out about what we have going on, but what it does mean, and what we should be doing is that we should be intersecting and invading the lives of students on the places that they spend their time, including TikTok, Instagram, and YouTube.

00:05:45:07 - 00:05:51:27
Nick Clason | Hybrid Ministry
Remember, 90% teenagers say that they use YouTube in the ways that they're consuming it reels TikTok videos and

00:05:51:27 - 00:06:05:14
Nick Clason | Hybrid Ministry
YouTube shorts. And so the good news is that you can create the same type of content short form, vertical based video that goes on TikTok, that goes on Instagram, that goes on YouTube, and maybe even Facebook if you choose to post it there as well.

00:06:05:17 - 00:06:25:26
Nick Clason | Hybrid Ministry
But you don't have to create multiple different types of content like I did when I first started in youth ministry 15 years ago. Instead, you post that, you know, 180 or 1080 by 1920, vertical based video. And then you post it in all the places that you want to post it. Don't have a TikTok account, no

00:06:25:26 - 00:06:27:19
Nick Clason | Hybrid Ministry
video post on Instagram and YouTube.

00:06:27:22 - 00:06:48:23
Nick Clason | Hybrid Ministry
Don't have a YouTube account? No big deal. Post on TikTok and Instagram. Don't have an Instagram account? No problem. Post on TikTok and YouTube. Don't have any of them? Start a YouTube account and start posting YouTube shorts because 90% of teenagers self-identify that they're on it. So what should you post? I'm glad that you asked. Let's dive!

00:06:48:25 - 00:07:10:21
Nick Clason | Hybrid Ministry
So I'm so excited to roll this out because I can't lie, I have been looking for a thing to provide for youth pastors on a social media platform. Landscape that is custom. That's not just a bunch of pretty graphics, but also doesn't add more work to your plate. And I can't lie, I've been wrestling with what kind of service can I offer?

00:07:10:21 - 00:07:37:02
Nick Clason | Hybrid Ministry
I think I have something, at least messaging wise, for youth pastors, but once they get into it becomes a lot of work and it gets a little bit overwhelming. So if you're watching here on screen, you'll see my screen. And this is what I'm offering. So I'm offering this brand new program called Seasonal Social Media, which essentially is 40 posts, three months worth.

00:07:37:02 - 00:07:58:06
Nick Clason | Hybrid Ministry
If you follow my recommended posting strategy, I recommend that youth pastors post three times per week and this will satisfy that reality. And so what you get is three months of custom, youth, ministry, social media content and it all costs less than $20. And here's the good news. Just like this ad copy here says it's not just content.

00:07:58:06 - 00:08:19:08
Nick Clason | Hybrid Ministry
It really is a full social media strategy included in the download. If you choose to go ahead and do this, is you get my complete Hybrid Strategy guide, which will detail and outline a lot of what I have just been saying on this video and I've been saying in other podcasts for years and years and years. And so this will lay the foundation and the philosophy.

00:08:19:15 - 00:08:46:17
Nick Clason | Hybrid Ministry
And then this is what you're actually going to get. You're going to, take this, this social media, package. And it's got two different categories, and it's got completely done for you content that you literally download and you post and you plug and you play, set it and forget it. The other 50% is custom content. So you're going to be filming this, but the good news is you don't need to film every single thing yourself.

00:08:46:17 - 00:09:04:28
Nick Clason | Hybrid Ministry
You don't need to edit everything yourself. And if you don't have any of those skills, I'll walk you through how to do all of that on this podcast, as well as in this little document here. If you go ahead and download this thing where you can import some of what I have to offer, that's custom, but I have templates and I have layovers and I have scripts and I have things that you can do

00:09:04:28 - 00:09:15:17
Nick Clason | Hybrid Ministry
and things that you should say, and all of those things that you can edit in an in-app editor, like a TikTok or an Instagram Reels, or even over on something like Cap Cut.

00:09:15:17 - 00:09:32:02
Nick Clason | Hybrid Ministry
And so you got, like I said, you got done for you. You got things that are still left for you to shoot, but I provide all the assets that you're going to need for it. Here are things that you can buy all you really, honestly need is your camera phone. You can upgrade some microphones, which I do recommend upgrading some microphones.

00:09:32:03 - 00:09:50:19
Nick Clason | Hybrid Ministry
You can check out some of those links there. And optionally if you want to buy a better camera, if you have a little bit of budget, here's what I recommend. Here is also your posting schedule. Okay, so the week of June 2nd post this video, then post this video, then post this video the week of June 9th.

00:09:50:20 - 00:10:09:15
Nick Clason | Hybrid Ministry
This video, this video, this video all the way on through. Don't like my schedule? No big deal. Make your own. All right. Here you go. But what's going to happen? Let me show you first when you open these up. Here's what the done for you package looks like in, you open it up and there are four different types of videos.

00:10:09:15 - 00:10:25:13
Nick Clason | Hybrid Ministry
And so, there are Bible verse videos and there are five different Bible verse videos. And so what you can do is you'll see right here, you just very simply posted Bible verse, add a caption and you're good to go. This one right here is one of my all time favorites a sell it over and download youth ministry as well.

00:10:25:18 - 00:10:47:09
Nick Clason | Hybrid Ministry
But it is emoji phraseology and I combine these two together because I used to make these for stories, but now I'm trying to make them for reals. So see if you can comment what this summer edition emoji phraseology is intending to say. The correct answer of courses. Sunburn. You continue on down. I have five of those. And here I have five different spiritual practice videos.

00:10:47:09 - 00:11:08:18
Nick Clason | Hybrid Ministry
So for example, a student scrolling and they stop across one of your reels or TikToks or YouTubes that you post and you encourage them to actually lean in to some spiritual practices that they can actually, they can actually, while they're on social media, connect with God in a real and meaningful way. And so this one is a 32nd take time to pray.

00:11:08:23 - 00:11:32:10
Nick Clason | Hybrid Ministry
And this timer counts down that. And then lastly this is the only non video post. These are like carousel based posts like that you can post on Instagram. But the good news once again you can also post photo slides on TikTok. And you can also post that on your YouTube, post feed as well on your on your community use, because the community tab now is just called the Post Feed.

00:11:32:12 - 00:11:52:12
Nick Clason | Hybrid Ministry
And so I created these. What do you do if you feel anxious. And it's got Bible verses, along with the header of an instruction of what you can do. And I got it for five different categories about anxiety, loneliness, giving up temptation or anger. So those are the done for you. Those are turnkey okay. Here's the custom for you.

00:11:52:12 - 00:12:18:10
Nick Clason | Hybrid Ministry
All right. So in every single one of these there's an instruction. And then the instruction video tells you exactly what to do along with gives you an example along with in most cases gives you some sort of script. So in this case this is Bible trivia. You hop on your cell phone, you shoot a selfie style video under 60s, and you simply ask these questions and all you gotta do is print this out, or pull this up on your computer screen and read it directly to the camera.

00:12:18:13 - 00:12:23:06
Nick Clason | Hybrid Ministry
And then when you're done, you can go ahead and you can, post a video and you can

00:12:23:06 - 00:12:37:29
Nick Clason | Hybrid Ministry
overlay it with one of these overlays. In fact, right here on screen, if you're watching on YouTube, is an example of me editing a video that I did for our ministry in our context, using this exact same overlay, using the TikTok, video editor.

00:12:38:05 - 00:13:00:06
Nick Clason | Hybrid Ministry
When I was done and I posted it, TikTok now auto saved my video without a watermark, and so then I could go to Instagram and post that same video. And then I could also go over to YouTube shorts and post that exact same video. If you don't have TikTok, you can also use it in the Instagram Reels editor by using the little sticker, button and then put this in, drag it to full screen.

00:13:00:14 - 00:13:21:05
Nick Clason | Hybrid Ministry
And the only thing you're probably gonna have to do at the end, because Instagram doesn't auto save your reels that you post, go on to Google Chrome, search it, download Instagram reel without watermark, save that, video, and then go post it wherever else you choose to post it. Perhaps TikTok or perhaps YouTube. Let me just recommend, if you do have TikTok, just start there.

00:13:21:05 - 00:13:26:13
Nick Clason | Hybrid Ministry
And it's a lot easier than some of these other platforms to start with. So that's Bible trivia. This

00:13:26:13 - 00:13:44:17
Nick Clason | Hybrid Ministry
one right here is either your devotional or your recap content. So let me let me speak to what your options are here. You preach a sermon every week, so get on your cellphone again. Self-styled video lesson 60s. And just riff on one of the points of your last sermon.

00:13:44:17 - 00:14:00:27
Nick Clason | Hybrid Ministry
So, for example, you talked about God is Love. Pull up in your camera and say, you know what? Sometimes it's hard to love people and go on and talk for 60s I know you can do it. All right. Here are three best practices with that. Number one, always add a caption. Number two

00:14:00:27 - 00:14:03:13
Nick Clason | Hybrid Ministry
add some sort of title on screen.

00:14:03:13 - 00:14:04:17
Nick Clason | Hybrid Ministry
All right. And then number three

00:14:04:17 - 00:14:09:06
Nick Clason | Hybrid Ministry
add music. And then a bonus. Best practice a hack is do

00:14:09:06 - 00:14:18:15
Nick Clason | Hybrid Ministry
not listen to me. Do not reference your in-person gathering. Not that you shouldn't. And other people shouldn't have to know about it. But

00:14:18:15 - 00:14:25:11
Nick Clason | Hybrid Ministry
don't say something like, you know, last Wednesday we talked about such, such and such. Leave that be on social media.

00:14:25:11 - 00:14:49:27
Nick Clason | Hybrid Ministry
People are stumbling upon your content organically. They have no frame of reference for what you're talking about. So you can both serve your current students because they're going to remember what you just talked about, along with any potential new viewers. The other thing you do is if you're only given 60s, which is what I recommend to keep under, is that if you say under 60s saying, you know, last Wednesday night, it was great.

00:14:49:27 - 00:15:13:17
Nick Clason | Hybrid Ministry
We had a lot of good time. Remember that dessert auction we had? Don't forget those of you that were there. And maybe if you weren't, that we talked about love, you just wasted, like, five, eight, seven seconds of your precious 62nd real estate. Now, you don't have to just recap your videos. You can do like if you click on this little example here, this is a a clip from a long form message that that I do, which is what I recommend doing.

00:15:13:20 - 00:15:26:01
Nick Clason | Hybrid Ministry
If you see my hybrid strategy guys also included in here, I recommend long form versions of videos posted on YouTube. But for right now, if you're just downloading this pack and you're just focusing on social media, do some

00:15:26:01 - 00:15:37:29
Nick Clason | Hybrid Ministry
sort of devotional recap. If you don't have a video of your sermon, if you do, go ahead and, throw it into a service like Opus Stock Pro, which is what we use, to clip our long form down into short form.

00:15:38:03 - 00:15:59:25
Nick Clason | Hybrid Ministry
But again, if not just use a Devo style, video or, if you don't have like a recap or something to say, you can use some of these, scripts that I've created that you can, just follow verbatim, follow some of the instructions, and you can post those and you'll be good to go. These right here are called man on the street style interviews.

00:15:59:25 - 00:16:32:29
Nick Clason | Hybrid Ministry
These are one of the lowest hanging fruit ways to, interact with your students. You basically go around, you just interview them. And this is where you get any, like, a microphone, to buy, you can get a super cheap USB Bluetooth microphone that plugs directly into your phone, but you go around, you interview students. And what I always recommend doing is interviewing 5 to 8 students, ask them these same five questions, and then you can splice that up again in something like the TikTok editor or in something like Cap Cut and I've also created this transparent overlays that you can use that you can import in.

00:16:32:29 - 00:16:50:29
Nick Clason | Hybrid Ministry
And so the question would you rather sing instead of speak, or would you have to dance everywhere? Would you rather hop like a frog or moo whenever you get nervous? These are completely included. You can put those over. You can look like a pro. Add captions from the in-app editor that does it for you completely. For free, and you're off to the races.

00:16:50:29 - 00:17:09:04
Nick Clason | Hybrid Ministry
And the last one. Here are some of my favorite style videos. These transition invite style videos. This is the best way to invite people to what's going on at your church. And so what I've done is I've created these videos here that are the beginning of a hook. And so you see right here, this guy is skateboarding. Immediately he falls on this railing right here.

00:17:09:11 - 00:17:28:20
Nick Clason | Hybrid Ministry
And what you would do as you would cut to a student on a railing somewhere else, sitting just like that, acting like he's a guy falling off the skateboard. And then he says, hey man, come to youth Wednesday night. We'd love to see you. And I gave you five of these that you can do, right? Including right here in the instruction video, an example with inspiration.

00:17:28:22 - 00:17:52:19
Nick Clason | Hybrid Ministry
I think it's inspiration from this, this bike video right here. Now, that's for three posts, you know, per week. What if you got bandwidth for more? Well, right here is your, bonus content. 100 different ideas here. 100 social challenge ideas. This is what we do in our ministry. We post two times a day, five days a week.

00:17:52:19 - 00:18:15:13
Nick Clason | Hybrid Ministry
And so the way that we accomplish that is by this is from this playlist right here, linked right here in this document. And then here all of the bonus ideas and ways that you can not only see examples, but also bonus content to be able to see, you know what what our students are up to, and different like different categories that you can use for these different challenge style videos.

00:18:15:19 - 00:18:24:29
Nick Clason | Hybrid Ministry
This is the summer social media pack. All right. This will last you for three months. And so you download it now

00:18:24:29 - 00:18:39:22
Nick Clason | Hybrid Ministry
you got 50% film your own content. And again you can you can do selfie style videos in your office for these first two right here. And then you can hand these off to a volunteer on any given Wednesday or any given Sunday night.

00:18:39:22 - 00:19:12:01
Nick Clason | Hybrid Ministry
But I just want to encourage you that it is time to stop ignoring digital and social media. It is the way of the future is where our students are again, not as Hebrews 1024 and 25 says, not forsaking and neglecting, meeting together, but we're using the medium of the day. Just like the Apostle Paul wrote and sent letters, we're using the medium of the day that we have an advantage on of many other people in church history, because they wouldn't have had this kind of access into the lives of the people that they're trying to minister to.

00:19:12:04 - 00:19:31:25
Nick Clason | Hybrid Ministry
That's why I think hybrid ministry is so important, and that's why I think that this product is so valuable. So check it out down below, link in the description. And let me just say, I also post and host a weekly bonus podcast where I talk about everything I'm doing in hybrid ministry, everything I'm doing on social media, and everything I'm doing in my programing.

00:19:32:02 - 00:19:53:23
Nick Clason | Hybrid Ministry
And I'm only doing it for $4 per month. If you become a Patreon, a hybrid here for $4 a month, you will get this social media pack which is valued at greater than what, three months worth it? Becoming a Patreon will be. You will get it completely for free or at least completely included in your membership. $4 a month.

00:19:53:23 - 00:20:15:02
Nick Clason | Hybrid Ministry
Charge it to your church budget. Call it a developing expense because it's what it is. It's a professional expense for you to become more creative, more hybrid, in your programing and on your social media. And it'll also unlock this seasonal summer, social media pack, which we're going to start releasing for every single season. And this right here is the summer version.

00:20:15:04 - 00:20:28:14
Nick Clason | Hybrid Ministry
I hope you guys found this episode helpful. Share it with a friend. Let somebody know that the summer season the social media pack is finally here. But until next time. And as always, my friends, don't forget to stay hybrid.

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