Hybrid Ministry - Episodes Tagged with “Youth Ministry Growth”

Episode 201: These Youth Ministries Are CRUSHING Social Media (You’ve Never Heard of Them)

Nick Clason — Thu, 14 May 2026 05:00:00 -0500

These youth ministries are crushing social media, and here’s the thing…. You’ve probably never heard of a single one of them.

Today, I’m breaking down 5 accounts that are absolutely crushing social media right now — and more importantly, I’m going to show you exactly why their posts work.

Because here’s the truth… it’s not about having a big church, a big budget, or a full media team.
It’s about strategy.

And if you stick around, I’ll show you how you can start applying the same ideas this week — even if you’re starting from scratch.

These Churches are Crushing it!
https://www.instagram.com/lexumcyouth/
https://www.instagram.com/impactfindlay/
https://www.instagram.com/harrodsburg.students/
https://www.instagram.com/wakymc_stumin/
https://www.instagram.com/crosscreekstudents/

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https://www.hybridministry.xyz/201

Bracket Episode: Links in Video Description
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Mic Guide (in Act 4 “The Execution Layer”)
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Andrew Interview
https://www.youtube.com/watch?v=AsFhry-v_Tg

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🕰️TIMECODES
00:00 Youth Ministries that are crushing social media!
0:22 Church #1
03:22 Church #2
05:13 Church #3
07:10 Church #4
09:07 Church #5
10:54 How Can You Do this?

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TRANSCRIPT
00:00:00:02 - 00:00:02:27
Nick Clason | Hybrid Ministry
These youth ministers are crushing it on social media, and

00:00:02:29 - 00:00:03:18
Nick Clason | Hybrid Ministry
you've probably

00:00:03:18 - 00:00:04:14
Nick Clason | Hybrid Ministry
never even heard of them.

00:00:04:17 - 00:00:04:23
Nick Clason | Hybrid Ministry
Today

00:00:04:26 - 00:00:22:12
Nick Clason | Hybrid Ministry
I'm breaking down five accounts and why their post types are working. It's not about big budget. It's not about being flashy. It's about strategy. And if you stick around to the end of the video, I'm going to share with you how you can unlock that, even for your own context of the first one you've probably never heard of is Lexington United Methodist Church.

00:00:22:12 - 00:00:40:05
Nick Clason | Hybrid Ministry
My friend Todd is over there, and I love what Todd's doing. First and foremost, Todd was in a youth ministry leader cohort with me and Todd has been, diving into social media and trying to make his youth ministry and student ministry a little bit more hybrid. So, the first post type that I like is this

00:00:40:07 - 00:00:40:13
Nick Clason | Hybrid Ministry
one.

00:00:40:13 - 00:00:52:18
Nick Clason | Hybrid Ministry
Check it out.

00:00:52:21 - 00:01:03:10
Nick Clason | Hybrid Ministry
So if you look at this one in his algorithm here, you'll see that it has, 165, likes it's pinned. You can see to the top of his profile,

00:01:03:12 - 00:01:15:10
Nick Clason | Hybrid Ministry
which means it's probably his best performing post. But what I like about it is look at this like it's not even a difficult post for anyone to do. It's a voice over.

00:01:15:12 - 00:01:56:04
Nick Clason | Hybrid Ministry
It's him and to students, and it's a cell phone camera. And it went crazy viral. And so Todd's just having fun filming content with students in his ministry. The second post type that I like, from Todd, is this one.

00:01:56:06 - 00:02:04:09
Nick Clason | Hybrid Ministry
But not like that.

00:02:04:11 - 00:02:22:03
Nick Clason | Hybrid Ministry
Three times I mode on.

00:02:22:06 - 00:02:57:08
Nick Clason | Hybrid Ministry
Oh, man. Okay, so here's what I love about this. This is a bracket style. And, you've heard us talk about it on this podcast a bajillion times. I'll link down below. Some free or, cheap bracket options that you can use. But like, look at the commitment to the bit like Spud Sinner, esp and he's got, like, graphics, he's using AI, he's got a whole bracket on his wall and he's using, like, stats and analytics, and he's just going for the like, bracketology bit and vibe, which is one of the things we've done in our context as well.

00:02:57:11 - 00:03:16:28
Nick Clason | Hybrid Ministry
He's just having fun, like he's just having a good time. And to be clear, like, these are just two posts that I cherry picked out of Todd's, repertoire here. Absolutely nothing like, you know, he he does serious stuff too, so don't come at him, but like, he's just having a good time with the students. And that's what I love about how simple this is.

00:03:16:28 - 00:03:34:01
Nick Clason | Hybrid Ministry
Like that one. Obviously a little bit more involved, a little bit more committed to the bit. But I bet you if you ask Todd if his students enjoyed the potato bracket, I think he called it Starch Madness. They probably would. And it's a lot because of what Todd's doing on social. The second church. I want to introduce you to is impact.

00:03:34:08 - 00:03:47:14
Nick Clason | Hybrid Ministry
Finley. And Bree is the social media manager there. I know her boss, Scott, and. But Bree was in one of my youth Mr. leader cohorts. I want to show you this post from Bree and their church.

00:03:47:16 - 00:03:55:02
Nick Clason | Hybrid Ministry
I got a pizza delivery for a package. Johari. I am Tonka Johari, but I would never order a whole pizza for myself.

00:03:55:04 - 00:03:59:13
Nick Clason | Hybrid Ministry
I'm now taking you. I mean,

00:03:59:16 - 00:04:24:20
Nick Clason | Hybrid Ministry
This one's like. This one's so simple. Like, I want you to just notice, like, she probably found this voice over, and then she just recruited some students with her to, like, help perform this skit out, right? Like, just a great post. And then this one right here. This one went, viral, 22,000 views. This is during our, youth ministry leader cohort.

00:04:24:23 - 00:04:46:29
Nick Clason | Hybrid Ministry
And I was like, Bree, you should be leading this thing. Check this out.

00:04:47:02 - 00:05:04:25
Nick Clason | Hybrid Ministry
Yeah. I mean, look at this like, it's it's so easy. It's so simple. You've probably seen this before. It's a trend. They did it. It took off. Look at how much work it probably took. She wrote, what, ten of these little like prompts and then handed a phone to someone and said, go do this thing right. It's just before a youth group.

00:05:04:25 - 00:05:28:10
Nick Clason | Hybrid Ministry
It's super simple. And they were rewarded with 22,000 views. Moving on to the third church here that you've probably never heard of is my friend David Carpenter at Harrodsburg. Students in, Kentucky and I ran across with David's dude on social, and David is absolutely crushing it on social media. He's in a modest and normal sized church.

00:05:28:12 - 00:05:35:25
Nick Clason | Hybrid Ministry
And the dude is got some chops when it comes to, like, editing and stuff like that. But what I want you to see on this particular post is, look,

00:05:35:28 - 00:05:47:00
Nick Clason | Hybrid Ministry
he's just like, this is the first, photo based post, right? And I remember when I was talking to David, I was like, how do you capture photos? He's like, I just got a decent camera, and I put it in someone's hands.

00:05:47:00 - 00:06:11:22
Nick Clason | Hybrid Ministry
And I said, get after it. And he said, you're bound to get at least something usable, right? And so he's got this picture of this kid with his hands up, and then he uses this caption here, and then he says, yep, no youth ministry. Super simple. How difficult would this be for you to go through the archives of a post that someone has taken a picture of, find this and post it like

00:06:11:25 - 00:06:16:07
Nick Clason | Hybrid Ministry
super easy, super simple, and then, furthermore, he has this one.

00:06:16:14 - 00:06:20:07
Nick Clason | Hybrid Ministry
These are.

00:06:20:10 - 00:06:39:21
Nick Clason | Hybrid Ministry
Like this is a sermon clip. He sets a camera up in the back of the room. I asked him about it. He's like, I got a camera again. Paid like less than $500 for a decent camera. And he's like, I got like a a few dollar adapter, put it into the soundboard, and now I just take the audio, I link them up together, and then I create sermon clips from it.

00:06:39:21 - 00:06:50:26
Nick Clason | Hybrid Ministry
Right. We prerecorded our messages. And so I use that and then I use a service like opus clip down below, which you could also check that out. Check out the link if that's something you're interested in. But David, I know he just does this himself using Adobe Premiere

00:06:50:26 - 00:06:55:10
Nick Clason | Hybrid Ministry
Pro. He's got skills in it. And so he puts sermon clips together for himself, for his church.

00:06:55:16 - 00:07:09:02
Nick Clason | Hybrid Ministry
Like this is so simple. It's pictures of your student ministry is picture of yourself, right. Once again no social PAC here. All students, all custom, all faces within your own context. You my friend, you could be doing this

00:07:09:05 - 00:07:16:18
Nick Clason | Hybrid Ministry
semester number four. Like a Russa missionary church. My friend Andrew is on a cohort at one point. And he's actually been on the podcast before as well.

00:07:16:18 - 00:07:49:05
Nick Clason | Hybrid Ministry
I'll link his episode right up here. Andrew, what I love about his, his videos is same thing. He just he just decided to start taking it seriously. So let me show you this first post type from Andrew.

00:07:49:08 - 00:08:07:22
Nick Clason | Hybrid Ministry
This one's funny because look at it. If you look at this, it says throwing items on my intern, I guess is what is item four? So this is a series post. So if you look back at, Andrew's, feed, you'll notice that he's done this before with his intern. So the two of them, they just have a blast filming content together.

00:08:07:24 - 00:08:09:00
Nick Clason | Hybrid Ministry
The other one I like

00:08:09:00 - 00:08:24:14
Nick Clason | Hybrid Ministry
from Andrew's, church is this one. Check it out.

00:08:24:17 - 00:08:40:03
Nick Clason | Hybrid Ministry
Yeah. So this is interview styles. When I, when I talked to Andrew, when I interviewed Andrew, he said this is like the main thing that they do. They send this dude around and he takes a little tiny mic and he interviews students with certain questions. And, this is one of the lowest hanging fruit. Easy things to do.

00:08:40:03 - 00:08:57:00
Nick Clason | Hybrid Ministry
Like how difficult would this be for anyone for you to hand off to any volunteer, any student in your ministry? You grab a decent sound microphone link down. Below is my microphone guide and you take your cell phone camera look. There's like this light here shining through. Like it's that that's like that's just raw. Real. And like, you don't need polish.

00:08:57:00 - 00:09:13:21
Nick Clason | Hybrid Ministry
You don't need a studio. You don't need, like, an amazing camera with an amazing lens. You just need a cell phone. You probably have access to it. And then the fifth and final, one is I will humbly submit my own student ministry you've maybe heard of. If you've been listening to this podcast, let me give you a couple of examples of what we do.

00:09:13:21 - 00:09:21:23
Nick Clason | Hybrid Ministry
Number one, very simple.

00:09:21:25 - 00:09:35:25
Nick Clason | Hybrid Ministry
This is a transition style video. It's so simple. You just take the video of the burger's thing and you link it to something back behind it. You try and match it up. So simple, so easy. And you're inviting students to your context, to your church.

00:09:35:28 - 00:09:40:13
Nick Clason | Hybrid Ministry
The second thing I'll submit to you, and neither this one here is not my idea.

00:09:40:13 - 00:10:04:13
Nick Clason | Hybrid Ministry
I've got to give a shout out to our resident Cody. He created a vlog style, video called disciples. He's a, disc golf, lover. And so him and our intern, they go through and they do different, like, disc golf challenges. And I will let you know, like, if you notice here, like, some of these have some pretty crazy views, 271 views.

00:10:04:13 - 00:10:22:21
Nick Clason | Hybrid Ministry
He also did a series style video similar to what Andrew did over at Walker Russo, where he shot, disc of like a different, number. So like day one, one shot, day two, two shots, day three, three shots over the roof of our building until he made it. And if he didn't make it, he was going to get his head shaved during our winter weekend.

00:10:22:24 - 00:10:41:09
Nick Clason | Hybrid Ministry
And he made it to like two days before something like that. And so, he went crazy on it. I'll link that video down below in the description so that you can see that one. But that was a really, really good series. And another great way just to reinforce this, on our our YouTube channel, which has all of our sermon series, but a different style of a piece of content.

00:10:41:12 - 00:10:51:29
Nick Clason | Hybrid Ministry
And again, like this is a good example. I'm the youth pastor. I didn't have any bandwidth or idea around this. He did. I said, go for it, man. Cut him loose and

00:10:51:29 - 00:11:04:05
Nick Clason | Hybrid Ministry
he's owned it straight away. And so this is what you can do when you lean into hybrid. Once you start doing things, people will notice and they'll have ideas, and then you can just cut them loose to go do those things.

00:11:04:07 - 00:11:17:14
Nick Clason | Hybrid Ministry
And all of these are examples of my hybrid strategy. And I'll just be honest, like impact Todd's at Lexington. David's like, they're not following me. They're just leaning in to digital and

00:11:17:18 - 00:11:41:22
Nick Clason | Hybrid Ministry
social media because they're trying to speak their students language. In fact, the goal of all of this church digital and social media. Brady Scheer, he recently closed down his daily social media pack because he said, we're in a new era of social media called the syndication era of social, and his contention is that it's transitioning from social to just straight up media.

00:11:41:26 - 00:12:01:25
Nick Clason | Hybrid Ministry
Here's the good news my seasonal social media pack helps blend the two between the set it and forget it. That's what he's sun setting in his in his business. He's like, we're not doing the done free stuff anymore. That's from a different era of social. But youth pastors are still busy and sometimes they just need help and they just need something that they can turn to quick and in a pinch.

00:12:02:01 - 00:12:22:16
Nick Clason | Hybrid Ministry
And so I'll give you some of those that you can fall back on. But more importantly, I will help coach you through and even give you assets for man on the street for transition style videos for Bible trivia. Whether you want to do interview style or whether you want to like do yourself selfie style video and spiritual content that's like Devo style, you don't need a camera in the back of the room like David.

00:12:22:16 - 00:12:46:28
Nick Clason | Hybrid Ministry
You just need a cell phone and you just take the script and you create devotional style content to, with or for your students on social media. If you look back through the ten highlighted posts of these five different churches in those accounts, every single one of them that was chosen had students or leaders as a specific person in the post.

00:12:46:28 - 00:13:06:21
Nick Clason | Hybrid Ministry
It's not the Dunphy stuff that's offered anymore. That's not the era of social that we find ourself in. And so my PAC will help you if you become a $4 per month tier member, you will get that pack included, along with a weekly bonus recap podcast of my creative programing in my student ministry and what we're doing over on social media.

00:13:06:26 - 00:13:23:20
Nick Clason | Hybrid Ministry
But I'm rooting for you. You can lean into this. You can have fun. The bar has never been lower, and it's never been easier for youth pastors to jump in on this. So if I can help, check it out down below. If not, rooting for you as you go and crush social media in your ministry moving forward. Blessings on you.

00:13:23:20 - 00:13:28:14
Nick Clason | Hybrid Ministry
And don't forget everyone as you are doing this throughout your week to stay hybrid.

Episode 172: The Cellphone Problem in Youth Groups

Nick Clason — Thu, 23 Oct 2025 05:00:00 -0500

In this episode of the Hybrid Ministry Show, we tackle the cellphone problem in youth groups and reveal a 3-step phone prevention strategy for youth ministry that actually works. Instead of fighting students for their phones, you’ll learn how youth pastors can use a variety of tools to their benefit, including how to turn phones from a distraction to an actual asset. If you’re looking for practical youth ministry tips, phone management strategies, and digital discipleship tools to keep students engaged, this episode is for you.

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SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/172

LINKS
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Sidekick + Pro Presenter Setup
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🕰️TIMECODES
00:00 Phones in Youth Group
00:23 How Do you Keep Kids off Phones?
00:38 Step #1
01:24 Step #2
02:15 Step #3
04:09 Idea #1
06:09 Fall Social Media Plan
07:22 Idea #2

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TRANSCRIPT
00:00:00:00 - 00:00:08:05
Nick Clason | Hybrid Ministry
In this episode, we're going to talk about my three step phone prevention strategy for youth ministry.

00:00:08:05 - 00:00:17:01
Nick Clason | Hybrid Ministry
But what I also want to show you is how I've turned phones from a distraction to an asset in our youth ministry. And frankly, it's

00:00:17:01 - 00:00:24:08
Nick Clason | Hybrid Ministry
a lot easier than fighting kids to get rid of their phones. Welcome everyone to the Hybrid Ministry Show.

00:00:24:10 - 00:00:29:05
Nick Clason | Hybrid Ministry
Well, hey, everybody, welcome to the Hybrid Ministry show. In this episode, we are answering this question.

00:00:29:05 - 00:00:34:17
Nick Clason | Hybrid Ministry
What are the ways that you have been able to keep students from being on phones during lessons and smog?

00:00:34:17 - 00:00:34:26
Nick Clason | Hybrid Ministry
Glad you

00:00:34:26 - 00:00:51:02
Nick Clason | Hybrid Ministry
asked. Here's my three step strategy. Step number one is a central parking location. Like you read the comments of this post and just about everyone has either like some charging stations solution a little like hanging basket,

00:00:51:02 - 00:00:54:20
Nick Clason | Hybrid Ministry
place for them to just like, leave their phones in the middle.

00:00:54:23 - 00:01:11:12
Nick Clason | Hybrid Ministry
Some different pictures, some different links to different things. We even had at our church at one point in time, we had like cell phone lockers. So this is like lockers with temporary codes where you go, you put your phone in, you create your own code, and then you come back and you get it. At the end of the night, we no longer have them.

00:01:11:12 - 00:01:30:26
Nick Clason | Hybrid Ministry
I tell you why in a minute, but, that's an option that was like the most, like next level solution. But basically everybody does it. Like, you just make that the thing. Hey, everyone, put your phones here before we go on into the room for youth group. The other option, let's be honest, like one of the good things that they could be using on their phone is like the Bible app.

00:01:30:26 - 00:01:49:19
Nick Clason | Hybrid Ministry
And so if you're teaching from the Bible, you're going to give them some sort of like scripture lesson, and they're going to pull their Bibles out on their phone to read it. But then you know how phones work. That's because distraction there, over there, then playing clash clans in a minute, and they're no longer reading the Bible because you stopped reading the Bible in your lesson.

00:01:49:19 - 00:02:15:20
Nick Clason | Hybrid Ministry
And so, the solution set in two is just very simply like, provide paper Bibles, like if you want kids not on their phones and you want kids in the Bible, provide paper Bibles everywhere, all throughout your space so that there's no excuse for it and or also encourage, and even like potentially bribe and reward students who do bring their paper, Bibles to youth group to engage with Scripture in that way.

00:02:15:23 - 00:02:16:13
Nick Clason | Hybrid Ministry
The third

00:02:16:13 - 00:02:20:04
Nick Clason | Hybrid Ministry
and most effective way, in my opinion, this is more of like in a small group setting.

00:02:20:04 - 00:02:25:04
Nick Clason | Hybrid Ministry
So if you're in like a large group, room, this doesn't quite work. But in a small group setting,

00:02:25:04 - 00:02:35:27
Nick Clason | Hybrid Ministry
I'm a huge fan of the idea of a thing called a group covenant. Okay. And a group covenant is essentially something that you do at the beginning of a small group term or cycle.

00:02:36:09 - 00:02:55:12
Nick Clason | Hybrid Ministry
So you got to think about this. If you have like groups that never break for any sort of rhythm or any sort of reason, then you got to create natural kind of like start points. So, you know, beginning of the school year, maybe like beginning of the calendar year, something like that. Or in certain contexts I've worked in, we've, we had three distinct small groups cycles.

00:02:55:12 - 00:03:15:21
Nick Clason | Hybrid Ministry
So we had the fall, the winter and then the summer. And so and then each of those ran for 12 weeks at a time or whatever. And so, during the beginning section of those, you, you have a small group covenant. So you talk about rules and expectations. What's the expectation in this group for treating one another and all those types of things?

00:03:15:21 - 00:03:20:13
Nick Clason | Hybrid Ministry
However, in that the other thing that I recommend,

00:03:20:13 - 00:03:41:09
Nick Clason | Hybrid Ministry
is you ask, what are we going to do about phones? And you let the students decide, and that's more powerful than you having temporary cell phone lockers. That's more powerful than you having paper Bibles. When you let the student say, decide and dictate what's going to happen with phones, that's where the wind is found.

00:03:41:10 - 00:04:07:11
Nick Clason | Hybrid Ministry
And so you just simply ask, what are we going to do about phones? They come up with it. And I've always found that students in a group covenant setting actually make stricter rules than rules that you would probably want to make for them. And so let them decide through the avenue of a group covenant, which, by the way, is one of the things I did not see in the comments of the description, however, of that of that question.

00:04:07:11 - 00:04:24:00
Nick Clason | Hybrid Ministry
However, this is the hybrid ministry show, and so I would be remiss to not talk about the ways in which I have actually tried to use phones as an asset. And so in our student ministry, when I started here and this episode links right

00:04:24:00 - 00:04:31:26
Nick Clason | Hybrid Ministry
here, I detailed and discussed how our hybrid ministry strategy has to our growth over the last three years.

00:04:31:29 - 00:04:55:16
Nick Clason | Hybrid Ministry
And so when I got here, one of the moves we made was we went from rows to tables. That was a major decision and quite frankly, a thing that people had. Some issue with that at first. But now we do tables pretty much consistently. And whenever we take them away, people like you don't like rows anymore. So it's just funny to watch how people kind of change and transform over time.

00:04:55:18 - 00:05:21:08
Nick Clason | Hybrid Ministry
But one of the things that we're leaning into is sidekick. And so we have a poll, a QR based poll, which is one of the features of the new beta sidekick, which, by the way, if you didn't know, you can jump into co-leader or co-leader Premium plus, with code Hybrid Ministry 1001 word. They'll give you 10% off co-leader, which also gives you access to all of the sidekick stuff.

00:05:21:08 - 00:05:41:20
Nick Clason | Hybrid Ministry
And so one of the benefits and they're still kind of working out some of the kinks, about sidekick and its relationship with the legacy version. But one of the kinks or but one of the best parts about the new version, the beta version of sidekick is, the, the poll voting. And so we use that all the time.

00:05:41:20 - 00:05:59:10
Nick Clason | Hybrid Ministry
And so poll voting kids get their phone out their skin and they can vote. They can use it for games. They can use it for messages. We even use it sometimes in the pre-roll. I tell you what, I'm going to do that I'm going to link down below our sidekick set up because, it's still not all the way full proof yet.

00:05:59:12 - 00:06:09:06
Nick Clason | Hybrid Ministry
And so sometimes pro presenter is a better option. And so we actually run both on two different machines, and show you how we set that up. Link down below.

00:06:09:06 - 00:06:16:08
Nick Clason | Hybrid Ministry
Hey, quick break. Let me ask you a question. Are you still waking up every day? Is youth pastor scrambling to figure out what you need to post on your social media?

00:06:16:11 - 00:06:45:24
Nick Clason | Hybrid Ministry
Blurry dodgeball. Pick a video that your leader sent you that's a little bit pixelated, because iPhone still hasn't updated fully to RCS yet. You see, you don't need that kind of stress this fall. That's why I created this the fall seasonal social media pack for youth pastors. It is three months worth of done for you content done for you, paired with some customization so that you and your leaders and your students are the faces and the personalities on your student ministry Instagram, TikTok, and YouTube shorts feed.

00:06:45:27 - 00:07:05:24
Nick Clason | Hybrid Ministry
So here's the thing. You can grab my pack right now over on Patreon. And did you know that monthly hybrid. Here are Patreon members who only pay $4 per month and get a bonus podcast. They get this pack completely for free, so if you do the math for three months worth of social media content, it's only $12 where the pack is 1799.

00:07:05:24 - 00:07:22:24
Nick Clason | Hybrid Ministry
Either way, it is a steal for you and it will take away the stress of posting. And you can grab that pack right now and start becoming a master at social media and hybrid ministry. In your youth ministry context, rooting for you as you are crushing it this fall in your student ministry.

00:07:22:24 - 00:07:37:06
Nick Clason | Hybrid Ministry
The other thing that we use is a feature called Digital Notes, which is just a US leaning into the resource and the platform of the YouVersion Bible app, live event section that, YouVersion includes.

00:07:37:06 - 00:07:59:21
Nick Clason | Hybrid Ministry
And so we set up a YouVersion live events, reading plan. Or it's not even a reading plan necessarily, but a YouVersion live events to follow along with the notes every single week. And like I said, we sit at tables and so we have like a little placard, plastic about this big. It sits in the middle of the table and it says, follow along with this week's digital notes, and it's got a QR code.

00:07:59:28 - 00:08:27:10
Nick Clason | Hybrid Ministry
And so the QR code stays the same. But then on our QR code service generator, we turn around and we change the link to that every single week. So we change the link to the newest, iteration of the digital notes of the YouVersion, events plan. And so, they can also, you know, navigate into it and find it on the YouVersion live, section of the YouVersion events, and they can follow along.

00:08:27:10 - 00:08:49:16
Nick Clason | Hybrid Ministry
As you know, we're very like, video centric and hybrid ministry centric youth ministry. So we create thumbnails for all of our talks. And so all of our in-room talks also have the thumbnails that go at the top of the YouVersion live events plan. But the, other beautiful thing, frankly, about the YouVersion live events plan is you can link to things external.

00:08:49:16 - 00:09:10:12
Nick Clason | Hybrid Ministry
So once they're on there, you got them hooked in and you can help them follow along. You can ask them questions and they're things that they can interact with. They can highlight scripture, they can take notes. But then you can also include external links. So we have a next step like form on our website that we use. And so at the end of every single lesson we say are you ready to take a next step?

00:09:10:12 - 00:09:30:13
Nick Clason | Hybrid Ministry
Click here to let us know and it'll navigate them off to our website. And then the final piece in the YouVersion events is we include a Bible reading plan that relates to the topic of sorts. And so any single given week a student on the YouVersion live event plan, they are encouraged or asked at least if they want to take some sort of spiritual next step.

00:09:30:13 - 00:09:37:13
Nick Clason | Hybrid Ministry
And they're also fed some sort of Bible reading plan. And so I want to point that out as a way to say we have

00:09:37:13 - 00:09:55:15
Nick Clason | Hybrid Ministry
use phones and sidekick gives us a sliver of that. But our digital notes really opens up a wide avenue of ways that we can help students take next steps and be more intentional and meaningful during the lesson, so that they're using their phones to follow along with what's going on.

00:09:55:15 - 00:10:15:00
Nick Clason | Hybrid Ministry
Now, I told you I made a calculated risk with tables. I also want to let you know that phones is another calculated risk. And in fact, like one of the one of the comments on this post of the question that I'm reading said, man, just let kids have their phones, stop making it a fight. And like I tend to actually agree with that guy, but I will let you know.

00:10:15:00 - 00:10:37:01
Nick Clason | Hybrid Ministry
Like phones are still a fight and they are still a distraction. Just last week, two nights ago in our youth group, one of our leaders, one of our table leaders. So we have students that are in, senior high that are leading groups in discussions. He was playing a game on his phone, and one of our staff one up, and they said, our table leaders are allowed to play games on their phones.

00:10:37:01 - 00:10:54:01
Nick Clason | Hybrid Ministry
And he knew the answer to that was like, no. And so he had to go to that kid and say, hey, put your phone down. So if that's coming from one of our leaders, it's there's that much even trickle down to the rest of students. So, well, hear me say, what we do is not foolproof, all right. But it's a calculated risk that I'm willing to take.

00:10:54:01 - 00:11:12:15
Nick Clason | Hybrid Ministry
And one that when a student brings their friend for the first time and a mom and dad. Imagine this. Your parent, you send your kid to imagine you send your kid to a completely different denomination or different religion to go with one of their friends, and then they don't have their phones for an hour. How would you feel if you couldn't get in contact with them?

00:11:12:17 - 00:11:32:11
Nick Clason | Hybrid Ministry
You know, we're the millennial generation of of parents. We want to have contact with our children, especially if we've paid for and given them a phone. And so we try not to make that an obstacle for people to be able to come into our ministry. But again, it's a calculated risk and one that we are, used to, fighting and using.

00:11:32:11 - 00:11:48:02
Nick Clason | Hybrid Ministry
So let us know down below in the comments what you do in your youth ministry as it pertains to cell phones. And go ahead and subscribe what you see right here on the screen and check out the next question. Video. There's also here on screen. But until next time. And as always my friends, don't forget stay happy.

Episode 166: How Our Youth Group Doubled in 3 Years

Nick Clason — Thu, 11 Sep 2025 05:00:00 -0500

In this episode of the Hybrid Ministry Podcast, I share how our youth group doubled in just 3 years using simple hybrid ministry strategies that any youth pastor can apply. You’ll learn practical tips for increasing youth group attendance, retaining volunteers, engaging parents, and building a student ministry that makes more and better disciples of Jesus. Whether you’re leading a small church youth group or looking for big youth ministry ideas on a budget, these proven hybrid ministry strategies for youth pastors will help your ministry grow.

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/166

//STUDIO TOUR
https://www.youtube.com/watch?v=yVT1xvh9-5k

INTERN BUDGET
📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

YOUTH PASTOR BUDGET
🍂 FALL SOCIAL MEDIA PACK
https://www.patreon.com/posts/fall-seasonal-137477671?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

*🦸 HYBRID HEROS GET THE PACK FOR FREE! *
https://www.patreon.com/hybridministry

SENIOR PASTOR BUDGET
📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

//TRY OPUS
https://www.opus.pro/?via=a5d361

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 We Experienced 2x Growth using this!
02:01 How we got here - The Hybrid History
07:00 The Intern Budget Option
08:12 The Youth Pastor Budget Option
10:57 The Senior Pastor Budget Option

--------------
TRANSCRIPT
00:00:00:00 - 00:00:01:23
Nick Clason | Hybrid Ministry
I posted this way and

00:00:01:23 - 00:00:03:06
Nick Clason | Hybrid Ministry
this often for the last

00:00:03:06 - 00:00:04:13
Nick Clason | Hybrid Ministry
three years. And here's

00:00:04:13 - 00:00:34:01
Nick Clason | Hybrid Ministry
what happened on YouTube alone. We've had over 6000 views, 4000 plus hours of watch time, and over 900 subscribers. That's awesome success online. However, it doesn't just stop there. We've experienced 100.6% growth in our youth ministry in that exact same amount of time while we've been posting like, okay, here's a good news I am real life boots on the ground youth pastor.

00:00:34:01 - 00:01:02:22
Nick Clason | Hybrid Ministry
And I also have to do things just like you like write a message, recruit volunteers, meet with my senior pastor as well as dream up, create, and post on social media regularly. Now if you do this, I will say that you'll experience 100.6% growth. But there are many additional benefits to this strategy. Things like attendance obviously being one of them.

00:01:02:22 - 00:01:23:16
Nick Clason | Hybrid Ministry
But you'll also see an uptick in student ministry volunteers, an uptick in your parent ministry. It can increase your leader, retention, and you'll have the ability to lean into your true calling as a pastor, where you get the opportunity to equip the saints for the works and acts of service, which actually we talked about in my last video linked right here.

00:01:23:18 - 00:01:44:08
Nick Clason | Hybrid Ministry
And here's the thing. I can help you do it. I have three different tiers of help available. Like if you're on the intern budget, I can give you completely free rundown version. If you're on the youth pastor budget for less than $6 a month, I have an option for you there as well. Or if you have the Senior Pastor Cadillac option, I'll do it for you.

00:01:44:08 - 00:02:08:23
Nick Clason | Hybrid Ministry
This is where the parent and the leader piece really comes into play in that final option. Don't forget there are some chapters listed down below so that you can jump ahead to the part of this episode that makes the most sense to you. Welcome my friends, to the Hybrid Ministry show. So I've been on staff here at this church exactly three years and in the exact same amount of time.

00:02:08:23 - 00:02:31:15
Nick Clason | Hybrid Ministry
Just like I said in the intro, we've been posting with this rhythm. In fact, when we started, we were posting all of our long form messages to YouTube and we were doing so with just a cell phone camera. In fact, as soon as I moved here, I bought the brand new Google Pixel nine Plus Pro so that I could use it for social media and for its its camera purposes.

00:02:31:15 - 00:02:59:03
Nick Clason | Hybrid Ministry
They were telling me at the time that it was the best phone on the market, and so we were using it. And that was our that was our primary avenue. Bought a couple of different like microphone options to pair with the camera. And that was it. That's all we had and that's all we used. And so we would post not only long form YouTube messages, but also all of our short form content, which, speaking of short form content, we were posting three times per day on social media.

00:02:59:03 - 00:03:34:22
Nick Clason | Hybrid Ministry
My goal at the time was aggressive growth, and I had just moved here from Chicago. And I had just, you know, for the previous about six months or so, been kind of dabbling in the tick tock Instagram Reels realm and was learning that three times a day was aggressive. But it also, you had more bites at the apple for an opportunity to be seen, you know, at the time, the kind of go on on those platforms TikTok, Instagram Reels, YouTube shorts was get as many bites at the apple so that you have more chances to be discovered, to be seen, and then to go viral.

00:03:35:00 - 00:03:54:19
Nick Clason | Hybrid Ministry
This my strategy has since shifted a little bit. And, you know, of course we'll get into that. But then we were filming any of these pieces of content just in and around our space. So in offices or in like the lobby or like even just main on the street, like anywhere we found any of our other, like, staff.

00:03:54:21 - 00:04:18:19
Nick Clason | Hybrid Ministry
But eventually we built a full studio, which is actually the room I am sitting in right now. And over time, we've progressively spent more on gear and on set design and budget for it. But to start, it was a pretty basic studio build. We spent a little bit on paint and, you know, some wall treatment type options and some tchotchkes for shelves.

00:04:18:19 - 00:04:38:00
Nick Clason | Hybrid Ministry
And that was it. I will actually post full, tour studio link down below if you're interested in that, along with much of the gear that we use for that. But I would say one of the key shifts was once we had our studio built out, I had a resident shout out to my good friend Caleb Flywheel.

00:04:38:00 - 00:05:01:23
Nick Clason | Hybrid Ministry
Maita, who had this idea, because we were posting long form pieces of content, for all of our messages on YouTube. So that was myself and any, anyone else on staff that was, that was delivering a message that was being posted to YouTube. He wanted to see more students in long form on YouTube. So he created this idea this weekly social challenge.

00:05:01:23 - 00:05:22:18
Nick Clason | Hybrid Ministry
He would film it on Wednesday night, in long form, in horizontal mode, and then he would edit all day Thursday and post a social challenge by the end of the day Thursday. It was a great idea. It's a great concept, but it was cooking his Thursdays like he never got anything else done except for just working on, you know, social challenge stuff.

00:05:22:20 - 00:05:41:10
Nick Clason | Hybrid Ministry
And so we eventually, adapted and shifted that strategy to be where we captured the majority and the lion's share of our student based short form content. We would do it in the studio any single time that we met on Wednesday nights. And I've detailed an outline that in previous episodes. So make sure that you subscribe and go back and listen to some of those.

00:05:41:12 - 00:05:59:04
Nick Clason | Hybrid Ministry
But here's the thing that you might be thinking as you hear this, you might be thinking, this sounds both overwhelming and hard, and I just want to let you know that I have, recently yesterday, a guy on my team came to me and he said, I am over budgeting my time. And as a what do you mean by that?

00:05:59:04 - 00:06:20:00
Nick Clason | Hybrid Ministry
He said, I'm giving myself like two hour blocks of time and it's not taking quite that long. And right now he is owning the majority of our social media content. I've shifted into a little bit of a new role. I've given him a lot more to do with with editing and posting and what he is saying in his own words, and I would I would echo this to be true.

00:06:20:01 - 00:06:38:17
Nick Clason | Hybrid Ministry
What I've learned is once you learn how to use some of these platforms and some of these programs, it's not as time consuming as you might think it is. The learning curve on the front side might feel steep, but once you get up over that hump, the actual maintenance mode of some of these things isn't as difficult as you think.

00:06:38:17 - 00:06:58:07
Nick Clason | Hybrid Ministry
And as I as I outlined in my last episode, you can hand over as much of that as you feel comfortable to your students. So let me share with you the three different tiers of options and solutions I have that you can lean into this hybrid strategy, which for us gave us two growth in a three year period of time.

00:06:58:12 - 00:07:25:07
Nick Clason | Hybrid Ministry
Let's chat. Let's check it out okay, so you have the intern budget. How do you get started? Well, I would recommend hopping down in the description to grab my 100% completely free e-book. In my original iteration, you heard me say, if you're listening to the contact section of this that I posted three times per day, I've scaled that back, but it's still two times per day, which is still an aggressive growth strategy and mindset.

00:07:25:09 - 00:08:00:08
Nick Clason | Hybrid Ministry
And I'll just be honest, one of the main reasons that I post that aggressively is because we film enough content that I have enough things to keep my feed going and being posted, but it's a lot of students and it's a lot of leaders, and so a lot of custom content for our student ministry. But I even recommend now, and I've done it and I've seen it in some coaching relationships that I've had that if you post three times a week, if you're starting completely from scratch, it's still a good strategy to lean into from a hybrid ministry standpoint.

00:08:00:08 - 00:08:21:22
Nick Clason | Hybrid Ministry
And so link down below is my 100% completely free e-book. And if you want the start from scratch version, if you want the hey only post three times per week, then I recommend this next one, which is the youth pastor budget. And I can get this all for you via my Patreon account and my four seasonal social media pack.

00:08:21:23 - 00:08:39:03
Nick Clason | Hybrid Ministry
Hey quick break, let me ask you a question. Are you still waking up every day as a youth pastor, scrambling to figure out what you need to post on your social media? Blurry dodgeball. Pick a video that your leader sent you that's a little bit pixelated, because iPhone still hasn't updated fully to RCS yet. You see, you don't need that kind of stress this fall.

00:08:39:03 - 00:09:02:09
Nick Clason | Hybrid Ministry
That's why I created this, the fall seasonal social media pack for youth pastors. It is three months worth of done for you content done for you, paired with some customization so that you and your leaders and your students are the faces and the personalities on your student ministry. Instagram, TikTok and YouTube shorts. See? See? Here's the thing. You can grab my pack right now over on Patreon.

00:09:02:11 - 00:09:22:18
Nick Clason | Hybrid Ministry
And did you know that monthly hybrid hero Patreon members who only pay $4 per month and get a bonus podcast? They get this pack completely for free. So if you do the math for three months worth of social media content, it's only $12. Where the pack is 1799. Either way, it is a steal for you and it will take away the stress of posting.

00:09:22:20 - 00:09:44:22
Nick Clason | Hybrid Ministry
And you can grab that pack right now and start becoming a master at social media and hybrid ministry. In your youth ministry context, rooting for you as you are crushing it this fall in your student ministry. So as you just heard, the fall season of Social Media Pack is here. Go grab it. Go download it. It is the youth pastor version of this budget 1799.

00:09:45:03 - 00:10:07:16
Nick Clason | Hybrid Ministry
However, in and on top of that, if you head over to my Patreon and you become a $4 a month member, you will not only receive that pack for free as a part of that membership, but you'll also then be subscribed to a weekly bonus podcast where I sit down on a microphone every single week and I explain and I outline and I flesh out all that we did.

00:10:07:16 - 00:10:32:21
Nick Clason | Hybrid Ministry
I basically go through our service order, and I talk about one things we could have done to be more creative and things that hit really well, and what we're doing on social media and how we're capturing certain things and all these different things. And so if you pair my bonus podcast with the social media pack, which again, reminder is free if you're a hybrid hero member, all of those things can be used to your advantage.

00:10:32:23 - 00:10:58:09
Nick Clason | Hybrid Ministry
To get you started in this track of hybrid ministry. Listen, it's not here to help me get rich. It's really just here to help resource you and give you the foundation and the building blocks for what it takes to really, truly lean into a hybrid strategy, which again, as a reminder to our growth in the course of a three year period of time.

00:10:58:11 - 00:11:21:20
Nick Clason | Hybrid Ministry
Now, in both of those options, they're going to talk to you a lot about the value of your social media platforms. However, the real ultimate goal, I would say, is to find a way to post your weekly messages to YouTube. Now, if you have live streaming capabilities or at least live captioning capabilities, then that's a fantastic strategy. It gets the job done.

00:11:21:22 - 00:11:43:02
Nick Clason | Hybrid Ministry
We, both prefer. And also due to the constraints of not having, you know, camera capabilities in our main meeting room, we film our messages very similar to this direct to camera. We'll use a teleprompter at times and we will post those directly to YouTube. And at this point now we've built up our budget in order to be able to pay for editors to do that.

00:11:43:02 - 00:12:13:21
Nick Clason | Hybrid Ministry
But in the very early iterations, I was the editor. And you can use something like, you know, Adobe Premiere Pro Final Cut Pro, DaVinci resolve, or even something like Cap Cut to get the job done. But once you get a long form, like, posted version to YouTube, this is the senior pastor budget. If you need an editor or if you need someone to do it for you, I can either offer coaching, which is like a, an agreement for a set of time or I can do it for you in my communications.

00:12:13:21 - 00:12:30:12
Nick Clason | Hybrid Ministry
Done for you pack in my free time. Off to the side of me being a real life youth pastor, getting those long form clips is really helpful because then you can use an AI service like Opus Stock Pro to clip them up for you. They're not as good as if a human does them. But again, you're busy.

00:12:30:16 - 00:12:46:03
Nick Clason | Hybrid Ministry
You got things going on and, open Stop Pro is a really reasonable rate to kind of offer to do that. And it really does help flesh out and fill out your strategy, because if your strategy's all bunch of fun and games that you're doing with your students, that's great. Hopefully that's going to hook some viewers in your audience.

00:12:46:06 - 00:13:22:03
Nick Clason | Hybrid Ministry
But then you also want to win, or at least, have the algorithm feed them some of your spiritual content as well. And that's where this really comes into play. And you can add the Patreon pack right on top of what this is, where, like, I'll be doing this for you. You can add in that Patreon pack, which will help help give you the, the coaching and the framework and the resources to hand this off to someone if you don't want to go all into this senior pastor budget option, if you just need to stick with your main youth ministry budget, here's what I would recommend.

00:13:22:05 - 00:13:47:02
Nick Clason | Hybrid Ministry
Of all of these things, lean in to the youth ministry budget option because it is $4 a month for the Hybrid Heroes bonus podcast tier, and that nets out to only $48 a year. Four times per year. You're going to get the social pack for free included in your membership. So for $48, you will have a fully locked and loaded social media hybrid strategy.

00:13:47:02 - 00:14:11:08
Nick Clason | Hybrid Ministry
And just as a reminder, that strategy is what led us to to growth in our student ministry. Now, once you start filming and posting your long form, messages to YouTube, that's really where you can start to see the parent rewards and the leader rewards and all of this, as I teased at the beginning, because you're posting your messages to YouTube and so parents can go watch it and see what their kids are learning.

00:14:11:08 - 00:14:36:07
Nick Clason | Hybrid Ministry
And it's a great tool and resource in that regard. And also, leaders like we teach our message on Wednesday, but we also post the film YouTube adaptation to it as well. And so far, our leaders who lead a discussion based off the topic on Sunday morning, they have access to that teaching as well. And both of those are ways in which we've both, found incredible amounts of, like, help and resources to both our parents and our leaders.

00:14:36:11 - 00:15:00:04
Nick Clason | Hybrid Ministry
Not no matter which of those options you choose. I want you to know this going hybrid is not the end goal. You know this. The end goal is to make more and better disciples of Jesus. Whatever your mission statement is, I hope it's rooted and tied to the great commission of Jesus. And this hybrid strategy is simply a strategy that sits inside this great commission from Jesus.

00:15:00:06 - 00:15:12:05
Nick Clason | Hybrid Ministry
And so keep doing great youth ministry. Keep doing what you're doing, and if this can help you, I hope that it does. And I want you to know I'm rooting for you. So don't forget my friends. And as always, stay hybrid.

Episode 161: How to Welcome New Students in Youth Ministry Without Overwhelming Them

Nick Clason — Thu, 07 Aug 2025 05:00:00 -0500

Welcoming new students to your youth ministry shouldn’t feel like a firehose of information—this episode unpacks how to create an intentional, low-pressure first-time guest follow-up system. We’ll explore the psychology behind making guests feel valued, how to use a youth group welcome box, and why timing your church guest process matters. Plus, get a walkthrough of our youth ministry calendar, a peek at our welcome video strategy, and how to keep student connections alive on social media all fall long!

🗓️NEW CALENDAR + The Ultimate Guest Box
https://www.patreon.com/hybridministry/shop/ultimate-first-time-guest-box-579557?source=storefront

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/161

☀️ SUMMER SOCIAL MEDIA PACK
https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=productshare_creator&utm_content=join_link

*🦸 HYBRID HEROS GET THE PACK FOR FREE! *
https://www.patreon.com/hybridministry

WELCOME BOX VIDEO
https://www.youtube.com/watch?v=AzUQ-DwS32g&t=27s

WELCOME VIDEO
https://youtu.be/RRKGELKuJsc?si=Yb5RyayhDa-cQsQj

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 How to Wow New Students
00:26 The psychology of the Welcome Guest Box
02:12 Why We Mail a Box
04:21 The Hybrid Part of the Box

--------------
TRANSCRIPT
00:00:00:17 - 00:00:23:24
Nick Clason | Hybrid Ministry
You got new students showing up to your youth ministry, to your fall kickoff events. Are you ready to wow them or just hand them a stale pizza coupon? In this episode, we are going to detail an outline my full guest Strategy Newcomers Welcome box. It is linked down below if you want to check it out. And of course, as always, there are chapters listed down below.

00:00:23:25 - 00:00:47:10
Nick Clason | Hybrid Ministry
Welcome my friends, to the Hybrid Ministry Show. Well, hey everybody, welcome to the Hybrid Minister Show. If you not haven't had a chance to meet yet. My name is Nick. In a 15 year youth ministry veteran, and in recent years I've stumbled into this idea of a welcome guest box. In fact, we detailed and outlined it in this episode, linked right here on screen or down below if you want to go check that out.

00:00:47:17 - 00:01:11:01
Nick Clason | Hybrid Ministry
And the fact of the matter is that we have discovered that the psychology behind creating an intentional follow up box is threefold. First of all, you want the students who come to your youth ministry for the very first time. You want them to feel like a million bucks. You want to roll out the red carpet for them, and you want them to feel like you have thought about them and that you have, you know, you've planned to have them there.

00:01:11:01 - 00:01:30:18
Nick Clason | Hybrid Ministry
However, like in recent years, we've discovered more and more with this generation that it's an overwhelming experience to walk into a youth ministry for the very first time. And so imagine walking into a place it's completely foreign, completely new, completely wild and completely crazy. And then you're like, here, here's this, and here's this, and here's this. And here's this.

00:01:30:18 - 00:01:52:23
Nick Clason | Hybrid Ministry
And you're like, swag ING them out. And like, that's a great notion. However, in the moment they're just figuring out like, where's the bathroom? Meanwhile, they have to hold and track and keep all this stuff that you're just like loading them up with. And they're awkward because they're holding it, but like nobody else has it. And like, if you want them to truly get involved in your youth ministry, you want them like jumping into things like Gaga Ball and Nine square.

00:01:52:29 - 00:02:08:27
Nick Clason | Hybrid Ministry
But like, they have things that they have to keep track of and like they don't know where's a safe place to actually lay it down. And so therefore, that's why we've pivoted to recently in our student ministry, sending a guest welcome box. And so they come, we gather all their information. We say, hey, thank you so much. So glad you're here.

00:02:08:27 - 00:02:26:18
Nick Clason | Hybrid Ministry
We pair them up with someone new and then we treat them just like any other normal student. Meanwhile, a few days later, they'll get on their doorstep a welcome box branded all the things, helping welcome them to our student ministry. And in that moment, they're then able to be completely swagged out and have all of the things that they need.

00:02:26:22 - 00:02:57:08
Nick Clason | Hybrid Ministry
But they're able to do it in a less threatening environment. They're able to do it at home. And so we love this strategy. And again, as I said in the previous episode, I've given a full breakdown of it. You can go check that out. And I also include some artwork for it. But in this episode, I'm going to include the artwork for my 2025 FA calendars so that you can include and you can start using that to start laying out and dishing out your full 2025 calendar.

00:02:57:08 - 00:03:20:10
Nick Clason | Hybrid Ministry
Because again, if you're in this masterclass, which you are, this is video part two of the Fall Masterclass for Youth Ministry. Last week we talked about the world's Greatest Donut Kickoff event. And if you if that event did its job and new students came, then those students came to your youth ministry. And then now you're going to use today's episode, this welcome box to send out and welcome the new students to your ministry.

00:03:20:10 - 00:03:55:06
Nick Clason | Hybrid Ministry
And so, this first time or this, this calendar that's included in the welcome box, it is free for all members of my Patreon. If not, you can jump on and you can grab it for just a few bucks. I think it's like 3 or $4 over there on Patreon. But if you become a member, which is only $4 per month, not only do you get access to every single thing on my store, including like my seasonal social media packs, the welcome box from that past episode, and this fall calendar, but you also get a weekly bonus podcast where I go through what we do in our youth ministry and in our kickoff events,

00:03:55:12 - 00:04:16:25
Nick Clason | Hybrid Ministry
and it's basically like your weekly debrief meeting. Even if you don't have a team around you, it's always helpful to have someone else's voice and to just hear those things, to kind of get those ideas going in your in your brain and like in your creative juices. And so that's the value of, again, $4 per month is the, bonus podcast.

00:04:16:25 - 00:04:35:00
Nick Clason | Hybrid Ministry
But here's the other reason that I love this welcome box idea is because as soon as you open it up, we have a gigantic QR code, right when they open it up and at the top it says Welcome video and they scan it and it takes him to our YouTube channel. And so it's a welcome video from me and other people on our team.

00:04:35:07 - 00:04:56:13
Nick Clason | Hybrid Ministry
And, if you're following this fall playlist last week, you also got them on your social media. So they hopefully went and checked out your social media last week because voting for the donuts was on Instagram, TikTok, YouTube, whatever you have. And then this video also takes them to YouTube. So now it's the second social media touchpoint for them in as many days.

00:04:56:20 - 00:05:15:04
Nick Clason | Hybrid Ministry
And if they're going to continue on, with this donut thing, if they're going to continue on to see this thing through, if they're going to keep coming back, they're going to interact with your social media more and more. And as we talked about in the previous video over the summer, the key to social media in youth ministry is not like a one time amazing viral video.

00:05:15:09 - 00:05:35:18
Nick Clason | Hybrid Ministry
The key is many micro connections over time so that they get used to and they get familiar with your brand and your social media, which is why it's so important to not only stay custom on social media, but also to stay, regular and consistent on social media, which is what my seasonal social media pack was meant to do over the summer.

00:05:35:18 - 00:05:58:17
Nick Clason | Hybrid Ministry
And big news in four episodes. The final episode of this fall, when we are launching our fall seasonal social media pack, we want to help you when creating not only custom content, but also creating serving opportunities for your students to to level up and lead these social media teams. And so now you might be thinking like, okay, so we got the world's greatest donut event, and now we got this welcome box.

00:05:58:20 - 00:06:21:12
Nick Clason | Hybrid Ministry
How do I know if any of these things are actually hitting, if we're actually making any discernible difference in the life of our student? I'm glad you asked, because in the next episode, we're going to talk about one of the key components of this, fall kickoff event. And it's the fact that we include we alluded to a little bit in last episode, but we include this moment of like 45 minutes of free time for students to do whatever they want.

00:06:21:14 - 00:06:33:08
Nick Clason | Hybrid Ministry
That video is going to be linked here on screen. Make sure that you're subscribed. If you're watching this live, so that you don't miss when that episode drops next Thursday. But until next time. And as always, my friends, don't forget to stay hydrated.

Episode 079: 🤷 Youth Pastor: Event Coordinators? or Disciple-Makers?

Nick Clason — Thu, 11 Jan 2024 07:00:00 -0600

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2024 [FREE] Youth Ministry Masterclass on YouTube:
https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg

========================================

DESCRIPTION
📈 How do we get more people to show up to our events?
How do we grow our group?
How do we attract and retain teens?

57% of American Church Goers, according to Pew Research, don’t even attend church once a month!!

👌In this episode we’re going to explore 3 key shifts in our thinking
⚙️And I have the ultimate tool to accessing and resourcing people/students in the digital age.

Subscribe to our channel and don't miss any more videos from the 2024 Youth Ministry Masterclass FREE on YouTube
https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg

========================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/079

//YOUTUBE VIDEO
https://youtu.be/EzhYluEKZ_I

SHIFT #1 FROM PRODUCTION TO ACCESS
//PEW RESEARCH ARTICLES ON CHURCH ATTENDANCE
https://www.pewresearch.org/short-reads/2022/03/22/more-houses-of-worship-are-returning-to-normal-operations-but-in-person-attendance-is-unchanged-since-fall/?utm_source=adaptivemailer&utm_medium=email&utm_campaign=rel%20-%2022-03-22%20worship%20attendance&org=982&lvl=100&ite=9703&lea=2048393&ctr=0&par=1&trk=a0d3j0000112o9deae

//TERRY PARKMAN
https://www.terryparkman.com/

//GEN ALPHA DATA
https://www.youtube.com/watch?v=BHpeDaLS3oo

//PRO CHURCH TOOLS
https://prochurchtools.com/

//FULL DIGITAL STRATEGY
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

SHIFT #2 FROM PERFORMANCE TO ENGAGEMENT

//EVERY YOUTH MINISTRY NEEDS A GOOD DIGITAL PRESENCE
https://www.youtube.com/watch?v=SDxepdu4iiM

SHIFT #3 FROM QUANTITY TO COMMUNITY

//THE QUESTIONS OF BELONGING
https://www.youtube.com/watch?v=BHpeDaLS3oo

//WORLD'S GREATEST DONUT
https://www.youtube.com/watch?v=5ryhkIRyDb4

//MASTER YOUR TIME
https://www.youtube.com/watch?v=xlS1kWcQBS8

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

========================================

🆓 FREEBIES 🆓
📅 "1 Month Done for You Social Media Posting Tool"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🎅 "The Ultimate (and FREE!) Christmas Party Gude"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet
PRACTICAL YM TIPS: https://www.youtube.com/@practicalyouthministrytips

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

📹 "Adobe Premiere Pro Presets for Animating Layers"
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

========================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

--------------
🕰️TIMECODES
00:00-01:21 Event Coordinator? Or Disciple-Maker?
01:21-07:18 SHIFT #1 from PRODUCTION to ACCESS
07:18-09:20 SHIFT #2 from PERFORMANCE to ENGAGEMENT
09:20-16:14 SHIFT #3 from QUANTITY to COMMUNITY

✍️TRANSCRIPT
Try Transcribing for Yourself at Rev.Com
http://www.rev.pxf.io/R5nDOa

Nick Clason (00:00):
Youth pastors. How do we get more people to show up to our events? How do we grow the size of our youth groups? How do we attract and retain teenagers? See, all these questions are common questions. They're things that we're all facing at least at some level. And regardless of if you think that the attendance debate matters or not, we talked about it in our very last video linked up here in our playlist, in our youth ministry 2024 masterclass that we are going through completely free all here online on YouTube. Love to have you subscribe, check it out, and make sure you don't miss another one. We talked about the church attendance conundrum because 54% of American Christians are not attending church according to Pew Research at least one time per month. So in this episode, I want to talk to you about three key shifts that are going to help us reach the next generation as we explore this question.

Nick Clason (00:50):
Are we in the event making business or are we in the disciple making business? And I also have the ultimate tool that I believe can help you become more accessible in resourcing both your people and your students in this new found digital age. Like I said, we'd love to have you subscribe, like leave a comment, leave a rating, leave a review. All of those things help us get found and make sure that you can get the very next episode as soon as it drops episode 80 in our 2024 Youth Ministry masterclass. Welcome to the Hybrid Ministry Show. Well, everyone, my name's Nick Clason. I'm a youth pastor in DFW Dallas Fort Worth. Been in youth ministry now being January of 2024. Mark's my 13th year in youth ministry and I've most recently went to a conference with the Gen Z guru himself. Terry Parkman. If you don't know Terry, he's amazing, but he talked about some of these shifts, so I just want to kind of elaborate on them and kick some of them around a little bit more.

Nick Clason (01:46):
But he talked about the difference that Generation Z and now subsequently generation Alpha, who if you didn't see in our last episode, we classified them being born somewhere between 2010 and 2018, probably more than 2012 rage, which is what Pew research kind of settles on as the origin date of generation alpha. Nonetheless, Terry Parkman specifically talking about Gen Z, talks about the shift in thinking from Gen Z who thinks more in a digital age, digital mindset versus all of US millennials and older Gen x boomers and so on and so forth, who are more raised in a industrial aged way of thinking and industrial age way frankly of living. And so what the first shift that is important that he talks about is we need to shift from an industrial minded way of production, which is an industrial value to one of access. The way that we talk about it is just simply build access points onto your ministry, so an industrial way of thinking and the production value production kind of mindset.

Nick Clason (02:54):
Think about seeker style churches back in the early nineties or early two thousands where you may open with a secular song, one that's familiar, one that's relatable. You may try to go for relevant lighting, you may really try to put the entire screws down on the production, the value of how important production is, and that a really well-produced thing will draw out consumers, it's almost like the mentality if we build it, they will come. It also comes down to simply how much can we produce the amount of production value that we can add? The more production value that we can add, the better, the greater, the higher the number, the more that we can produce, the more that we can attract. That's an industrial way of thinking. Meanwhile, a digital way of thinking, they don't necessarily Gen Z Gen and Alpha and the generations that are coming on behind, they don't necessarily want those things.

Nick Clason (03:49):
They're looking more for access. They're wondering, do I fit here? Can I gain access to this place and how can I let my gifts be utilized and flourish and shine here? Honestly, one of my number one pet peeves in churches is when we from a volunteer aspect say things like, we need you to do our job. That is not enticing in any way, shape, or form, and it's especially not enticing to the next generation. What I think they otherwise might more importantly, more interestingly want to hear is, Hey, we want you to shine here and how can we partner with you to make a difference in this world? It goes from US centric to them centric, and I get it. I'm hearing you scream on the other side, but that's not what a disciple of Jesus does. Correct. However, how are we ever going to be relevant and make any sort of inroads with the next generation?

Nick Clason (04:46):
If the way in which we posture ourselves is fundamentally and vehemently different than them, are we asking them to acquiesce to us as opposed to us finding ways that it's not that big of a deal to make a subtle shift? Because in the same way, we can still ask Gen Z and Gen Alpha to serve, we are just making it them centric instead of US centric. And again, you might be screaming that they shouldn't be them centric, but isn't it just as Unbiblical and Christlike for us to be US centric, organization centric, pastor centric in the land of access points. Our church right now, honestly, probably right now as I'm recording this on a random night in December, we have these things, these events, and they're amazing and they get talked about and they get promoted and they're all over social, and someone asked me how do I sign up for it and do you know what?

Nick Clason (05:37):
I said? I work there at the church, I don't actually have anything to do with it, and obviously I'm not there right now. I said, I have no idea. We have these events. There's sort of this lore about them, but how to actually access it. It's confusing, and I frankly haven't tried, so that's probably on me, but point of it is, is your church accessible? How easy to navigate is your website. I love what Brady Sheer and all of them at Pro Church Tools up in Canada say all the time and say, make your website, be a one stop shop. Don't for one thing, go sign up via the bulletin for the other thing. Send an email for the third thing, head to the website and for the fourth thing, find someone in the lobby. You never know what to do, where to go, and so only the most loyal and only the person with the most headstrong sort of stubbornness is going to ever actually find anything out.

Nick Clason (06:29):
Anybody else who comes upon any sort of roadblock or opposition, all of a sudden it's just really easy for them to crumble. And here's the fact, I don't believe I have all the answers, but one of the ways in which we are trying to create more access points in our ministry is through our digital strategy, which I have completely laid out in my 100% completely free ebook free for you. Grab the link, go download it. All I need is your name. All I need is your email and that's it. It's yours to use. It's my strategy that I've used to grow YouTube channel in a year from zero subscribers all the way up to almost 400 subscribers. It might be even past 400 by the time that this video actually drops, it's completely laid out. It's basically my social media masterclass and guess what I gave it and I'm giving it to you for free, and I would love to encourage you to just grab it, try it, implement it, and check it all out.

Nick Clason (07:18):
Shift number two is we need to shift from performance based and industrial way of thinking to more engagement based. So if you think about an industrial way of thinking where performance is king, think about the best, the prettiest, the nicest, the smelliest people on stage with a good swath of diversity and all those things, or just even in youth ministry, we've all sort of had the basis of like, let's just have some fun, and if the kids have fun, then they'll definitely want to come back. If we perform really well for them and we don't screw up, then they'll be like, man, that place was so good. I just want to come back. That's an industrial way of thinking, and here's the problem. If you are a youth pastor and you're my age or you're a millennial, that's the way that you think because that's the way and that's the age in which you were raised in.

Nick Clason (08:03):
To think that that's what is valued, but the next generation that's more in a digital age, they're not worried about performance. They want to know, am I able to engage with this? When it's all about performance, think about a conveyor belt and a factory. The way that that goes is if there's a certain part in the conveyor belt that's causing a backup, what do we do? We just stick another person in there. We don't care what that person does, who that person is, what that person can do for us or our organization. We just want to know, can that person keep the conveyor belt from stopping? Can that person keep the performance going? But a digital way of thinking, a digital shift when you go from performance to more engagement based thinking is you're wondering, Hey, how can we create good content that students want to engage with?

Nick Clason (08:48):
Which is why I link right down below or right up here on the screen, whichever one, I'm not sure if I've used my card yet or not in this video, but every youth ministry needs a good digital presence. It's my full YouTube strategy. It's my full social media strategy. It's the one that's tied to my ebook. It's the video explaining the ebook if you want to go check that out. Again, I don't have all the answers. It's just my way to sort of attempt to try and engage more with our students who are different, who are digital thinkers, who are Gen Z and coming quick behind them, generation alpha. The third shift is we need to switch from a value of quantity to a value of community, an industrial way of thinking. We are entirely built in most churches for quantity. Think about it. If you have a church with auditorium style seating, the goal of that room is to get the most amount of quantity of people in to listen to one captivating speaker, wax eloquent for a week, and listen, honestly, no shade thrown.

Nick Clason (09:48):
Most pastors, you're really good at your job, you're good at crafting sermons and you're good at delivering sermons, but the fact of the matter is, while you may be awesome at it, that's just not what's as highly valued in our world, especially in the world of digital. With audio, podcasts, YouTube podcast, people can listen to audio books, sermons. They can listen to the best preachers in the entire world. Again, no offense to you at the drop of a hat, instantly binging them, never actually running out of content. That's how accessible all of this stuff is, and so when people come to church, they don't want to just be another number kind of filtered into the auditorium to look at the back of someone's seat. That's why I believe link down below in the show notes. In this episode, we talked about why churches are dying.

Nick Clason (10:32):
I think churches are not adapting to the new issues and the new way of thinking that this next generation is so adamant about, and again, that generation, this next generation, this digital way of generation, they're not looking for a room to come and consume some more content. They're looking for community. And so if our rooms are built for quantity, thus they're not then built at least optimally for community. I mean, I know I worked at a church one time that we had Longwood ews and they were bolted to the ground. We couldn't do anything about those things, and even if they weren't bolted to the ground, they were heavy as sin. Man, I could not lift one of those things because once we finally did try to lift them, I was like, dang, who got these in here? It's like a five man job. The goal was get these things in here, never to be moved again.

Nick Clason (11:22):
This room is for one purpose and one purpose only, and the purpose that most younger people are looking for is not that. A dangerous way I believe of thinking is that we often value a Christian culture more than the Christ of the culture, and so therefore, I believe that what we're trying to do is we're trying to force people into a way of thinking, and when community trump's performance, we actually get a messy, authentic, real interaction with other believers who love Jesus and are trying to pursue and follow him. And so in a digital way of thinking, I think people who value community are looking for asking questions like, where do I belong? And are these people at my church? Are they my people? The students, they're asking those questions and they may, like we said in our last video and this masterclass in video two, this is not video three, they may be asking, are these people my people?

Nick Clason (12:15):
And they may be coming to your youth ministry, and just because they're there doesn't necessarily mean that they're engaging in religious practice. And it also doesn't necessarily mean that they're there because they want to be, because almost 50% of no, it's 65% of students come to church with at least one parent. That's where they're coming to church. They're not coming to church. They love God. They're not coming to church. They love you. They're not coming to church. They love your youth ministry. They're coming to church. They're coming to church with their parents, but if they can find a real captivating community that they can't say no to, they're not going anywhere. So it's not about what you produce, it's about the community that's available to them. We live now with the very first global generation. Students spend on average, shockingly five to eight hours on their phones screens per day.

Nick Clason (13:06):
The church world was built for consumers, and what's happening now is in that generation what's being internalized, they want to find a place to externalize it. And so one of the ideas that I have, again, I don't have all the answers, I don't know if this is a good idea or not. We did it in our space. It seemed to work well. It's a hybrid event. It's called the World's Greatest Donut, completely free event guide right here. You can click it, and it's just an opportunity to engage with students beyond your program times because I think a lot of times what we try to do is we try to get as many people, as much quantity into a room and call that success. What I'm trying to do is I'm trying to expand the relationship beyond just the one time per week, and that's what this event is all built on.

Nick Clason (13:46):
It's a one-time event for an in-person event, however it lives on for an entire month. Not only live in the room, but it also lives live on your social media. That's the in-person versus the digital creating a hybrid moment together. Hey, the ultimate tool that I teased at the beginning of this video is, and I've already said it, it's my ebook. It's my full digital strategy. The fact is I don't have it all together, but the way in which you can utilize that is you have to become a master of your time, which is a video that's linked right here on the screen. It was a couple of videos ago, and the next video in this playlist is how to implement a good social media strategy where you're not simply just posting announcements. Click either one of those and we would love to see you on the other side. And as always, my friends stay hybrid.

Episode 078: 📈 Youth Group Growth: Reaching Gen Z & Gen Alpha

Nick Clason — Thu, 04 Jan 2024 04:00:00 -0600

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📅 "1 Month Done for You Social Media Posting Tool"
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2024 [FREE] Youth Ministry Masterclass on YouTube:
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Try Sidekick Beta!!
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========================================

DESCRIPTION
📈 Youth Ministry Growth and Attendance

🔢 Do number really matter?

😤 It’s an agonizing pursuit that all of us as youth pastors and leaders are constantly feel the tension.

Whether we buy into the debate or not, pressure is real.

Maybe pressure from your senior pastor
Maybe pressure from other parents
Maybe even pressure from yourself

And furthermore, according to Pew Research, one in five church goeers in 2022 participated in virtual church once a month.
However, 57% did not attend in person or watch online per month.
Not just anyone in general.. But Americans who TYPICALLY attend services.

How do we reach Generation Z or Generation Alpha students?
Especially in light of this new reality?

Subscribe to our channel and don't miss any more videos from the 2024 Youth Ministry Masterclass FREE on YouTube

========================================

🆓 FREEBIES 🆓
📅 "1 Month Done for You Social Media Posting Tool"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

📹 "Adobe Premiere Pro Presets for Animating Layers"
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

========================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

Website: https://www.hybridministry.xyz

📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/078

//YOUTUBE VIDEO
https://youtu.be/BHpeDaLS3oo

//PEW RESEARCH ARTICLES ON CHURCH ATTENDANCE
https://www.pewresearch.org/short-reads/2022/03/22/more-houses-of-worship-are-returning-to-normal-operations-but-in-person-attendance-is-unchanged-since-fall/?utm_source=adaptivemailer&utm_medium=email&utm_campaign=rel%20-%2022-03-22%20worship%20attendance&org=982&lvl=100&ite=9703&lea=2048393&ctr=0&par=1&trk=a0d3j0000112o9deae

//DATA ON GEN ALPHA
https://explodingtopics.com/blog/generation-alpha-guide

//DR. ELMORE'S BOOK
https://www.amazon.com/Generation-Unfiltered-Challenges-Anxious-Population-ebook/dp/B07YQ9XT8N/ref=sr_1_2?hvadid=580669290679&hvdev=c&hvlocphy=9027211&hvnetw=g&hvqmt=e&hvrand=8887138684661202423&hvtargid=kwd-831658052586&hydadcr=24309_13537702&keywords=gen+z+unfiltered&qid=1701783263&sr=8-2

//TEEN CHURCH ATTENDANCE PATTERNS
https://www.pewresearch.org/religion/2020/09/10/u-s-teens-take-after-their-parents-religiously-attend-services-together-and-enjoy-family-rituals/

//TEENS AND THEIR PARENTS
https://www.pewresearch.org/short-reads/2020/09/10/10-key-findings-about-the-religious-lives-of-u-s-teens-and-their-parents/

//4 CHAIR DISCIPLING
https://www.amazon.com/Chair-Discipling-What-Jesus-Calls/dp/0802418813/ref=asc_df_0802418813/?tag=hyprod-20&linkCode=df0&hvadid=266167140404&hvpos=&hvnetw=g&hvrand=13879828523234723627&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9027211&hvtargid=pla-557460291481&psc=1&mcid=c72abb3a6997315793653dc9cbd8d965&gclid=CjwKCAiApuCrBhAuEiwA8VJ6Jry6x6cwpQRcpt1hnTOOVAIdS6r9rmBPSQleT8QwxqgYzqAeu6RyuBoCFo4QAvD_BwE

//GOOD TIME MANAGEMENT FOR A HYBRID STRATEGY
https://www.youtube.com/watch?v=xlS1kWcQBS8

🕰️TIMECODES
00:00-02:05 Do numbers matter?
02:05-05:30 Who are Generation Z and Generation Alpha?
05:30-07:13 Attendance Finding 1: Teens share religion with parents
07:13-10:48 Attendance Finding 2: Teens go to service, but don't engage in religious practices
10:48-16:22 Attendance Finding 3: Teens attend church with one or both of their parents

✍️TRANSCRIPT
Try Transcribing for Yourself at Rev.Com
http://www.rev.pxf.io/R5nDOa

Nick Clason (00:00):
Youth ministry growth in attendance in the age old Questions do numbers really matter? Here's what I know. I was one time called by a church that said, Hey, just a couple weeks ago in our church of multiple thousands, we've had only eight students show up. So whether you buy into the debate or not, the pressure is always there. Maybe pressure from your senior pastor, maybe pressure from youth parents, maybe even internal pressure that you just put on yourself. And what's even crazier is according to Pew Research, one in five, churchgoers back in 2022, participated in a virtual church service at least one time, which is a good thing. I mean, heck, we're in the hybrid ministry podcast, you know what I'm saying? However, 57% did not attend church in person or watch online during the course of at least one month, which means greater than 50%, not just of anyone in general of churchgoers are not typically attending church services.

Nick Clason (01:05):
So how in the world with that as the framework for church attendance and the way that youth ministry attendance is going, how in the world do we even reach Gen Z and Gen Alpha students, especially in light of this brand new reality? We're going to be sharing in this episode three key findings about teens and their attendance trends. And furthermore, I'm going to share with you one way that I as a youth pastor am shifting my thinking and maybe you can also shift your thinking about reaching this next generation. And finally, I have a bonus tip that I think is going to actually be the number one game changer in this entire conversation. Welcome to the Hybrid Ministry Show. You're in youth ministry, or if you're just a church leader and you're at least overseeing at some level some capacity, generation Z generation alpha, it's important because we're talking about youth group attendance and it's important to understand who we're actually talking about.

Nick Clason (02:01):
So Generation Z and Generation Alpha are kind of the two generations in play in this conversation. In fact, I have a video linked at the top of the screen. Go ahead and check it out where we did a deep dive into Generation Alpha and started to explore them. And quite frankly, it's one of the only videos I know that's out there about Generation Alpha. The data is still really new and still really young because the fact of the matter is that according to exploding topics.com link in the description, if you're watching on YouTube, you might be able to see some of these things online. If you're not watching on YouTube, you should definitely check that out. But Gen Alpha is made up of people born between 2010 and 2025. Wait, what? 2025? Yeah, you heard that, right? They're not even born yet. Okay. And so the fact of the matter is that that data actually is in opposition to some other experts such as Tim Elmore, who by the way, I have a chart right here on screen.

Nick Clason (02:53):
Again, if you're not watching on YouTube, go grab it or link in the show notes. It's from his book, generation Z Unfiltered, the Nine Hidden Challenges of Facing the Most Anxious Population of All Time. This chart is absolute goal, but you'll notice that he draws the line for the end of generation Z at 2018. So we have exploding topics at 2010. We have Tim Elmore at 2018, all of that to be said, Elmore's book is a little bit dated, and so I think that more research and just time we've honed in a little bit and gotten a little bit closer. And so while this chart is gold, you should definitely look at it and inspect it and learn a little bit more. Elmore doesn't talk about Gen Alpha. They're not on his radar yet when he wrote the book. And so according to this chart, pew research draws the line for Gen Alpha at 2012.

Nick Clason (03:40):
But again, the reason why any of this matters, not to bog you down with dates and things like that is that if you're a youth pastor or if you're in church leadership, what you need to understand is that the conversation we're having is like, do we take Elmore's date or do we take Pew Research's Day or do we take exploding topics day? Whatever it is, the reason this matters is because this is a difference between is that kid in kid's ministry or is that kid in youth ministry? And if we're talking about youth group numbers and youth group attendance, we need to understand Gen Alpha, but we also need to understand Gen Z. The kicker on this is that Gen Z, really the youngest Gen Z that we have is going to be freshmen, sophomores in high school, and now after that they're waving on up, they're in college already and they are entering the workforce.

Nick Clason (04:23):
So if you are not a youth pastor, but just like a regular pastor listening, no longer is Gen Z, something that the youth pastor needs to try and understand and uncover this matters for you. This is important for you as a pastor. And so if you've gotten value so far out of this video, I would love to encourage you to like and subscribe and hit the notification bell because we're actually in the middle of a series right now, the 2024 Youth Ministry Masterclass, this is section number two in that class. The rest of them are going to be dropped in the playlist that's linked down below in the description. So if you have not seen every single video, go back and check out video number one. We talked about time management, but without any further ado here, let's dive into the three key findings about Generation Z, generation alpha and church attendance in youth ministry moving forward in 2024 and frankly beyond.

Nick Clason (05:12):
All right, so the three key findings that are really important to understand about Generation Z and Gen Alpha is a lot of this data pulled from Pew research articles pulled and included in the description, whether you're in a podcast catcher or on YouTube, if you are not watching on YouTube, you will notice that some charts and graphs and stuff like that are going to show up on screen here on YouTube. If you're not watching, you're just listening, you can go grab the link in the show notes at http://www.hybridministry.xyz, and this is episode 78, so slash 0 7 8. But the first key finding that I want to share with you is this is that most teens share the same religious affiliation as their parents, meaning this, your attendance as a youth pastor, youth ministry leader is highly derived from the adult attendance in your church.

Nick Clason (06:00):
You've probably heard this before, but that's why it's important that we don't have silos. It's just as important for you as a youth pastor to lean in to what is going on in the rest of your church. You can't neglect it, you can't forsake it, and you can't take on a posture of arrogance that what you're doing is better than the rest of the church. Even if you low key think that the fact of the matter is that your youth ministry attendance is highly, highly tied to your adult attendance. So if your church is growing, odds are your youth ministry is growing, and if your church is struggling, odds are your youth ministry might be struggling. The biggest dropoff that you'll notice in this graph here and in this research from Pew is that the biggest dropoff from parents who attend church to teenagers who attend church happens in mainline denominations where the highest proportion is in evangelical churches.

Nick Clason (06:53):
Key finding. Number two, teens are just as likely as their parents to say that they go to services, but when it comes to more personal forms of religious expression, teens actually appear to be less devout and less religious. I have a stat I want to share with you from my own context, my own anecdotal experience in our church, cross Creek Church located in Colleyville, Texas, we have four parts to a four-part discipleship pathway. So we have explore, which is people who are far from God looking for God or maybe seeking God connect. And so once they've made a decision, cross the line, faith, connect with Jesus, connect with this church, connect with community, grow, grow in your faith, get closer to God, learn to walk with God, learn to invest in a few, learn to multiply. And then finally, the fourth one is a multiplier.

Nick Clason (07:38):
Someone who is not only making disciples, but making disciples who makes disciples. So we're very christocentric, disciple making, Bible-based church, all that to be said, we explained all of that one day on a Sunday morning to our students and we asked them to self-identify where they would put themselves in the pathway, explore, connect, grow, multiply. We used kind of pulled from one of my favorite books, link in the show notes, Dan Bader's book four chair discipling. So we used four different chairs to illustrate the sections of the pathway. The explorer phase was illustrated by a camping chair because it's really mobile portable. You can get close to church, then you can pull it back away if that's a decision that you want to make. We talked about how the connect chair is actually like a recliner. People tend to get across that line of faith and then get very fat and happy.

Nick Clason (08:23):
The grow chair is one that's marked by suffering and sacrifice, and so we got the hard metal chair, the one that hurts your butt when you sit in it for a little bit too long. And then finally the multiply phase was illustrated by a couch because the goal of it is to bring people back onto that couch with you, go back down through the pipeline, go back down through the process. So we illustrated that and we asked students to self-identify. We had 40.76 of our students say that they were in the connect phase, the recliner phase, but the overwhelming majority said that they were in 45.2% said that they were in the grow phase. So nearly half of our students self-identified as being in the grow phase where only like 4% said they're in the explore phase, and 9.5 said they were actually all the way in the multiply phase.

Nick Clason (09:07):
Now we have identifiers in our church metrics that we say if you've done these three or four things, then you are in this phase and you've moved on to the next phase. So we can pull that data on our students as well, but this is just them classifying themselves. I now lead a group of four other guys on a Sunday morning in our grow phase, we have a book that we go through a curriculum, and we just got done with the first book. There's three totals. So we just got done with the first book. It's seven weeks. It's daily reading. I mean it's a high bar. Every single one of them. At the beginning of this time, they said, I read the Bible, I pray I do all this stuff. Now that we've actually been in it, now that the rubber has met the road.

Nick Clason (09:49):
At the end of this, all of their summarization of it was like, man, this was a lot more than I'm used to. And one of the kids said back to this, teens are just as, they may go to service, but they may not practice religious expression. Part of the problem is they've gone to church so much, and so they know what the right answers are and they know what they should be doing. And so even when you ask them, how do you grow in your faith? What are you doing to grow in your faith? They would answer with the right answers. Well, I pray, read the Bible, but they all admitted at the end of it, you always said that, but we weren't really actually doing it, at least not at this level. So that just bears it out in that key finding. Key finding.

Nick Clason (10:29):
Number three, most teens report attending religious services with either both at 40% or one 25% of their parents. Again, meaning your attendance is again highly derived from your adult attendance. Again, in my own context, our own experience or Wednesday night, we would mostly say that that's classified under the explore classification. So let's bring outsiders and we probably, we average somewhere south of 45 to 40% of our Sunday morning attendance, which is our second step in our pathway, our connect phase. So I would not say that we have more students in connect than in the explore phase. What I would actually say is that Sunday morning is more convenient and that's when parents, and that's when students are also naturally making Sunday morning or just any church attendance a priority. And so that's the reason why I believe that our attendance is a little bit out of balance between Wednesday night and Sunday morning, and that's not a problem to be solved.

Nick Clason (11:29):
It's more attention to lean into and be managed, but it really just underscores this point that most teens attend church with either a parent or a single parent, meaning once again, like I said, your students are attending church either with both parents at 40% or one parent at 25%. Again, as much as we think that our programming is so relevant, captivating, so much better than the rest of the church, the reality is our success as youth pastors is often tied to the overall success of the church. However, I do think that there is something that matters and that there is something that we need to focus our mindset to shift a little bit on. So let's dive into that into the next section. All right, so the shift that I believe all of us should consider if 57% of born again claim Christians, self-proclaimed Christians are not attending church online or in person at least one time per month, I think that you and I should consider finding a way to go hybrid.

Nick Clason (12:26):
And I know you said, Hey, hey, hey, that last stat that said they weren't going online or in person. When I say hybrid, I don't just mean streaming your services. That can be an element of it, but I really believe that's a small portion of a good digital strategy. And again, I hear you. You're like, dude, I don't have time for it, and I get it. It is a lot of work and it's going to require a little bit of time management, thankfully, linked down below, I have this playlist where the last video I talked about good time management, but a good digital hybrid integrated strategy is more than just putting a camera in the back of the room and letting someone watch what's going on in the room. You're not interested in that, frankly, and neither am I. We want something that's made for the internet, something like this, something that's more relational, something that's more direct to camera, maybe something that's a little bit more interactive, but find a way to make it more hybrid.

Nick Clason (13:18):
Find a way to make it more integrated. I also hear you on the other side, but churches of family church should be about one-on-one relationships, and I agree with that. Full fledge, a hundred percent church about relationships. The best, most dynamic experiences I ever have is when I'm rubbing shoulders or sitting knee to knee with somebody. However, I'll also make the argument that churches are in the content creation and content production business. Think about it. What do you spend the majority of your time on? Programming, message prep, planning, worship services, small group, all things that are content based, and especially pastors, senior pastors, no offense to you, but Sunday morning services are some of the least relational moments in the entire week in the lifecycle of a church. Here's my deal. I'm a youth pastor, so I get in early, I get set up. Sometimes I'm a little bit late because of my setup into church.

Nick Clason (14:12):
I walk in, I sit down, I sing some songs, I sit down, I stare at the back of someone's head, I listen to a sermon for 30 something minutes. I get up early because I have stuff to do as a youth pastor, to get ready for the student ministry that meets during the last two services of our three service Sunday morning set. I'm not talking to a single human being in that entire service, but what I could do is I could consume all of that digitally. I could listen to it, my headphones on a run. I could listen to that honestly, while I'm across the way in the student building, getting things ready, having the Facebook live stream on in my ears while I'm getting things set up. I'm not saying that I should do that. I'm not saying that that's a recommended strategy, but I am saying the content consumption side, so much of what we're producing content-wise, can be done digitally.

Nick Clason (14:57):
So as youth pastors, as we're trying to reach Gen Z, as we're trying to reach Gen Alpha, a completely different generation, I wonder if it's worth considering a shift from focusing only on to finding a way to be a little bit more hybrid, which is why I've created this 100% completely free ebook right here on the screen, linked down below in the description. Also, you're going to see that as I bring about this bonus question. This is really the crux of this entire kind of argument. The question is this, are we as youth pastors, are we as youth ministry leaders? Are we in the event business or are we in the disciple making business? And you know what the fact of the matter is, we're actually going to dive even deeper into that question on the screen linked right here. So go ahead and take a look at that. If you're interested in exploring more about my hybrid strategy, that ebook, as well as that episode is linked right here on the screen as well. Hey, check you on the other side. Continue to enjoy this free masterclass, and as always, stay hybrid.

Episode 060: 📲 Why Every Youth Ministry Needs a Strong Social Media Presence 📲

Nick Clason — Thu, 31 Aug 2023 04:00:00 -0500

📲 Why Every Youth Ministry Needs a Strong Social Media Presence 📲

In this episode we'll give you a COMPLETELY FREE Done for you, reproducable month long social media posting tool and stratgey framework. Just copy and paste this month after month for a strong social media presence in your church's youth ministry!
Hit the link below!
👇👇👇👇👇

🆓FREEBIES
📅 "1 Month Done for You Social Media Posting Tool"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

📹 "Adobe Premiere Pro Presets for Animating Layers"
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

RISE OF THE NONES
https://amzn.to/44YyZlT

In a rapidly evolving digital landscape, it's crucial for every church to embrace the power of social media. Whether you're a small local congregation or a thriving mega-church, marketing the church effectively can help you connect with your community like never before. We'll be discussing tried-and-true marketing church strategies that include utilizing social media platforms to create a strong online presence. From crafting compelling content that resonates with your audience to developing a comprehensive church social media strategy, we've got you covered.

Looking for innovative church social media ideas? Look no further! Our channel is your go-to resource for church social media management tips and tricks. We'll guide you through crafting a church social media policy that ensures your online presence aligns with your church's values and mission. With our insightful videos, you'll learn how to become a proficient church social media manager or even explore the option of bringing in a dedicated professional. Together, let's unlock the potential of social media for churches and take your ministry to new heights. 🌟

Don't miss out on our game-changing advice for creating the best church social media strategy. We'll provide you with customizable church social media templates and actionable steps to execute a flawless plan. If you're wondering how to effectively use social media to extend church invites and foster engagement, we have the answers you need. Join us as we delve into real-life examples, including the social media strategy of renowned churches like Elevation Church. Prepare to elevate your church's online presence and witness the incredible impact it has on your youth ministry and congregation as a whole. Subscribe now and embark on your journey to a Strong Digital Presence for your church's youth ministry! 🎉🏛️

📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/060

//NPR ARTICLE
https://www.npr.org/2023/05/17/1175452002/church-closings-religious-affiliation#:~:text=Estimate%3A%20In%202019%2C%20the%20year,opened%20and%204%2C500%20churches%20closed.

//YOUTUBE STARTER KIT EPISODE
https://www.hybridministry.xyz/033

//FINDINGS FROM BARNA E-BOOK
https://www.hybridministry.xyz/006

//SIX FINDINGS FOR THE HYBRID CHURCH EXPERIENCE
https://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience

//PEW RESEARCH ARTICLE:
https://www.pewresearch.org/religion/religious-landscape-study/attendance-at-religious-services/

📱NICK'S SOCIAL MEDIA RESOURCES
SPIRITAL PRACTICES TIKTOKS
•https://www.downloadyouthministry.com/p/spiritual-practice-videos/social-media/instagram-8804.html

INSTAGRAM TOOLS
•https://www.downloadyouthministry.com/p/instagram-slider-engagement-tool-vol-1/social-media/instagram-8118.html
•https://www.downloadyouthministry.com/p/instagram-stories-slider-tool---hot-takes-edition/social-media/instagram-8034.html

ALL RESOURCES
•https://www.downloadyouthministry.com/featured-authors/nick-clason/?cgid=shop-nick-clason&q=nick+clason&start=18&sz=18

👉 STAY CONNECTED
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Website: https://www.hybridministry.xyz

🕰️TIMECODES
00:00-02:19 Intro
02:19-10:18 How can our church be more relevant for Gen Z & Gen Alpha?
10:18-21:52 Why youth ministries need to post their messages to YouTube
21:51-25:05 40 Done for You Social Media Posting Ideas
25:05-26:50 Where to get all these resources?

✍️TRANSCRIPT
Nick Clason (00:00):
Well, hey, everybody. In this episode, we are going to answer this question why I believe every single youth ministry needs a strong social media presence. We're going to look at some trends, some statistics, and share with you why now is the time to double down, to engage and to make social media and a digital presence important in your church's student ministry. Well, everyone, if you and I have not had a chance to meet, my name is Nick Clason. I am an actual youth pastor in the D F W Dallas-Fort Worth area, host of the Hybrid Ministry Podcast. So welcome to that. Excited to have you with us. We are going to dive into some statistics and some, some trends and some quotes, and I got all kinds of fun stuff. If you are not already subscribed to our YouTube channel, hit that subscribe button, hit that notification button, hit that like button.

Nick Clason (00:57):
All those things help us get seen by other people who also need to hear this message about the importance of digital and student ministry in your church in 2023 and honestly, far beyond. So excited to have you with us. Hey, I also wanna let you know we got a couple of freebies. So link down below in the description in the show notes. If you're listening on a podcast, hit those up. We got your free ebook on how to create a complete TikTok from scratch. And in this episode, we are also going to, with that exact same link, we are going to drop another free done for you social media structure plan, um, 40 free videos, your social media plan. I'm gonna give it to you for you and for your youth ministry. Make it happen, download that ebook. Also, if you are a video editor and you use Adobe Premier Pro, we have some free presets for you so that you can use those Adobe Premier Pro presets in your editing.

Nick Clason (01:52):
Completely free, super easy to use, just want to encourage you to check those things out, uh, a like rating, subscribe, all those things. We are on TikTok, we are on Instagram. We are all the places. Hit the description, YouTube, hit the link in the show notes on a podcast. But without any further ado, let's hop in and let's dive in to the topic of why every youth ministry needs to have a strong social media presence. Let's go. So I was recently reading through, uh, the comment section of YouTube channel, and I saw this question and I thought it was fascinating, and I thought that it was worth exploring the question read like this, what elements can we bring into our service and our church, whether innovative or just a mood that increases our relevancy to Gen Z and Alpha? It may cost us discomfort, but we are willing to stretch.

Nick Clason (02:44):
First of all, I love the notion here that we are willing to stretch understanding that the times that we are in with Generation Z and generation alpha, gen Z, um, most people are saying, uh, the old, the, the youngest of them are born 2010, uh, on up through young adulthood. Now they're in their twenties, mid twenties or so just now graduating college, just now getting started to, um, have a career. And in addition to all of that, joining your church force for the first time. And so if you're in youth ministry, gen Z is not in your youth ministry. Uh, maybe like your high school we would say is, is Generation Z, gen alpha, um, eighth grade, seventh grade or so, right in that range. Um, down on through, uh, having been born between, uh, 2010 and 2025. So some of them aren't even born all the way yet.

Nick Clason (03:35):
They're in the kids' ministry, but they're waving on up. So Z and alpha are so, so completely different. I wanna share just some, some kind of state of Gen z state of gen alpha statistics with you. But those things are gonna help us frame this conversation about why social media is so important for the next generation. A lot of churches have a social presence and it operates as their outreach arm, their evangelism, uh, branch of their ministry, so to speak. And I, I think that is a great tactic and a great tool, and if you're not doing that, you definitely should. However, that being said, I think there are also opportunities to, um, promote discipleship growth, theological and spiritual connection and commitment, not only with each other, but also just with connection to God's word. And so I want to dive into some of those things, but before we do that, let's look at who Gen Z and who Gen Alpha are, what we know about them, what some of our learnings are, and what we can kind of like take from that and how that's gonna help us frame this conversation.

Nick Clason (04:38):
So, uh, over here, before we dive into that though, over 4,000 churches close their door yearly, over 4,000 churches. This from npr.org. Um, and the estimate is this, in 2019, the year before the pandemic, before the pandemic, keep that in mind. So the pandemic was already, or, or was, or was going to be hard on people. This right here, right? Like this is pre pandemic, more Protestant churches closed than opened in the us. Um, 2014, 4,000 churches opened, and 3,700 churches closed 2019. Then that number started to shift and get a little bit more. And so churches are slowly becoming, um, starting to close at a rate greater than their opening. And you know that with that trend over time, that's going to make churches more and more obsolete, less and less relevant. Now, is that because Generation z generation alpha don't want to go to our church, perhaps, and there may be some things worth learning, but why?

Nick Clason (05:45):
And where does social media play into this? I'm gonna give you that in a second. But first, 56% of Generation Z claim to be Christian. And you might think, oh, that's pretty good. That's encouraging. I thought that might be lower. I did. However, 25% of Gen Z claim to have no faith at all. James Emery White wrote a book called The Rise of the Nuns. And this is that trend right here being played out. This is the highest classification of no religion at all by any generation. Gen Z, millennials, Xers, boomers, all the things. Gen Z the highest at 25% claiming to actually have no faith whatsoever. Furthermore, the five biggest terms, when, when, uh, this is done by a study from Barna, the five biggest terms that Generation Z used to describe their faith were these five growing at 47%, open at 38%, curious at 35%, spiritual at 33%, and then exploring at 32%.

Nick Clason (06:48):
And so what that tells me is that Gen Z, while they may have a classification, right, of not having religion, um, not claiming one at all, they are open and they are willing and they are curious. And so I think that pairs well and creates a really good kind of groundwork and ecosystem for us as student ministry leaders and personnel to, uh, continue to answer some of their questions. Here was where this gets fascinating, and I think personally where the rubber meets the road. In response to this statement, Barna said, Hey, the statement is this. The church does not answer my questions. 13% said that that statement was completely true. 13% said the church does not answer my questions 24%. That's somewhat true. So more true than not that the church doesn't answer their questions, um, 28%, somewhat not true. Uh, so, uh, it's getting a little bit better.

Nick Clason (07:46):
And then 35% said that's, that's not true at all. Okay? What I wanna highlight and kind of pull out there is that 37%, almost four out of 10 people would say that the church doesn't really answer their questions yet. However, they would classify themselves as growing, open, curious, spiritual, and exploring. And so if there's an opportunity for the church to lean into a demographic that is curious, open exploring, um, asking questions, why would we not answer those questions? Well, I hear your rebuttal on the other end of the camera, right? Well, I, I am handling those, uh, questions I am asking and answering big questions through my teaching series, through my bible studies, through my devotionals, and that's great. However, pew Research recently said that 58% of evangelical protestant church attenders attend church get this at least one time a week, 58%. So that means out of your, uh, your a hundred percent membership, people who call your church your student ministry home, only six out of 10 are actually coming on a week to week basis to even hear that teaching.

Nick Clason (09:00):
Also, Warren Bird, on our last podcast, we, I, I shared some, some snippets from Warren Bird, uh, but Warren Bird says this, he says, people tend to over exaggerate when it comes to this question. When it comes to their church attendants. They overinflate the numbers, right? They want to look better perhaps than they actually are. And if 58% are actually attending at least one time a week, then there's this to keep in mind that there are still 40% who of their own admission and of their own classification are not hearing your weekly messages unless they're actually there because only 58% are attending at a week to week sort of clip. And so what should I do about that? You're asking, you're like, I am trying to answer their questions. They say they're open, they're spiritually engaging. This is where I think that all churches, especially all youth ministries, should be posting their weekly message content.

Nick Clason (09:55):
And you should be doing so uploading to YouTube. Okay? Here's the thing. You probably already have a soundboard that you're using in your room, and if you do, in most cases, you're able to add a minimum capture the audio, and you can start uploading that to podcasts. But YouTube is king right now, and I wanna share with y'all why after this. So here's the reality. If you head back into the archives of any of my podcasts, YouTube videos, um, we talk a lot about YouTube, in fact, episode, um, 33 http://www.hybridministry.xyz/033, link in the description link in the show notes talks about how to start a YouTube channel completely with links to all the gigs that you're gonna need and how to do that directly off of your phone. It will help you upgrade your audios just ever so slightly. I am now using, I got a couple lights here.

Nick Clason (10:49):
I got a camera that I'm recording off of. I'm also going to drop here in just a couple weeks, probably next week. Um, a a complete gear rundown of us after a year of YouTube upgrading our camera equipment. And I say a year, I look at my watch here, which actually gives me my date today as I record. This is July 31st. We officially launched our YouTube channel at the student ministry that I work in, in January 1st of this year because we, our church changed their name. And so I was holding the YouTube channel to launch along with the name change and all that stuff. We, so far this year on YouTube have posted well over, um, I think it's over 200 videos. Um, I'm trying to go to it right here on live, that auto channel player player, oh, 399 videos. I just uploaded a short this morning, uh, by this afternoon, I'll post my second short.

Nick Clason (11:42):
We'll be at video number 400 since January 1st of this year until now, July 31st. We are currently at 202 subscribers. Not crazy numbers, not anything that you wanna write home about necessarily. But if you had the opportunity to reach 200 additional people in your student ministry or in that 202, there are probably people who, well, I do know this. There are students who subscribe to our channel. There are parents who subscribe to our channel. Would you not want the opportunity to speak to those people? And that's the key, right? If Pew Research says only 58% of people are attending church once a week, then YouTube offers you an opportunity to share that message with them. But why YouTube? 3.48 billion people according to Hootsuite, roughly 45% of the world's population use social media. That's where they are millennials, which is not necessarily our target demographic. That's us as the youth pastors.

Nick Clason (12:39):
However, this is a trend worth watching because millennials are setting the pace, I think for some of these younger generations. Millennials say that they prefer YouTube to traditional tv two to one. That's crazy to me. I don't, but that's how millennials are, are consuming it. And that's also how Gen Z and Gen Alpha are consuming it. I had a kid yesterday walk up to me and I was recording some videos for some of our social media stuff, and he's like, oh, I wanna do it. I wanna do it. Look, I have a YouTube channel. I have over a thousand subscribers, and I was low-key jealous of him. 'cause that's my goal right now is to get my channel up to a thousand subscribers. I was like, no, you don't. Let me see. And he showed me, and he is just doing like goofy Minecraft tutorials and stuff like that.

Nick Clason (13:17):
He has 1.1 K subscribers via his YouTube channel. It is bunkers. Uh, also check this out, 51% of YouTube users say that they visit YouTube, get this daily. So why should we be on YouTube for all of those reasons? So if you wanna know how to start your own YouTube channel as a church, as a student ministry, you definitely should hit up episode 0 3 3 link in the show notes for that, and we will help make that happen. Um, help you get the gear and all that type of stuff going. Now, here's the thing in our context, this is why I want you to hear this in our context. We are in a large auditorium space. We have a soundboard, but it's not retrofitted and it's not graded to livestream. Okay? Our big church auditorium is, but our main service is not. And so because I didn't, uh, we're gonna be delivering live messages and, um, I, I also wanna post to YouTube.

Nick Clason (14:09):
I had to have a kind of like reconciling moment. What I decided was I was gonna do video. If you're watching our YouTube right now, it's just like this direct to camera. I'm talking directly into the camera with a scripted teaching video. We've got a teleprompter. It goes right in front of the camera here and it scrolls and you can watch it and you can read your notes and you can deliver a message with a YouTube hook that's hopefully engaging, um, with video, uh, lower thirds, uh, text that'll bounce in, bounce out sound effects. You can weave in other clips, B-roll, all that type of stuff. But it's made for YouTube. It's not just a camera perched in the back of the room, which is what most of us do for time reasons. And here's why that's important. In episode six of this podcast, me and my previous co-host, Matt Johnson, looked at some of the findings of the Future Church.

Nick Clason (15:00):
Um, this was from Barna. They, they dropped an ebook a little over a year ago called Six Questions About the Future of the Hybrid Church Experience. We pulled out some stats, we chatted about it. I'll drop the link to that episode in the show notes. I'll also drop the link to the Barna ebook in the show notes if you wanna explore more about that. But I wanna 0.2 things out to you from that ebook. It says, 60%, 60% of those participating in church that offer an online service during the pandemic say that this is the only digital offering that the church makes, their live stream of their service. And furthermore, 63% of church adults believe that the church should use digital resources for the purposes of spiritual formation and disciple discipleship. 63% of churched adults, not Gen Z, not gen alpha, the church adults in this classification.

Nick Clason (15:55):
So this is millennials, this is Xers, this is even maybe some boomers giving us some of this data. Um, according to this ebook, they have a quote in there that says, churches, if if churches more than a building, can digital ministry be more than a sermon? And I would contend the answer to that is unequivocally yes. We're gonna dive into the nitty gritty, the tactical, and give you a free downloadable resource on how stick around for that. But before we do, I wanna drop one more eye-opening thing out of this ebook. It said, this faith, this is, uh, a stat I'll, I'll put the, um, graph on YouTube if you're following and watching there. Faith expression during the pandemic, the question was, do you use the internet? The percent answered yes. Um, there are three categories practicing Christians, church, adults, and dropouts. 66% of practicing Christians say that they use, uh, faith, uh, in the internet.

Nick Clason (16:48):
They use the internet for faith practices during the pandemic at 66%. Church adults at 56%. And dropouts, even those who've dropped out at 36% say that, um, as a faith supplement, 52% of practicing Christians, 42% church adults, and 30% of dropouts as a faith supplement. And then as a substitute for physical church, 50% of practicing Christians say that 46% of church adults say that. And 30% of dropouts would claim that. In addition, they broke that out, uh, with, uh, a deeper classification of church, gen Z Church, millennials, church Gen X, and church boomers, obviously, no surprise to you, gen Z was the highest of that. 67% as, um, for faith purposes, 56% as a faith supplement and as a substitute for physical church, uh, that was at 58%. So Gen Z, and mind you, this was old enough. So at least 18 years of age Gen Z.

Nick Clason (17:43):
So that's not counting kids in our youth ministry. And that's not counting Alpha, 'cause none of them were old enough to be pulled on survey. So if it's that high in churched adult Gen Z, how much more for the teenagers in your youth ministry? Uh, James Emery White has a quote out of his most recent book, hybrid Church, rethinking the Church in a post-digital age said the vision. This vision, talking about the metaverse, this vision led Zuckerberg, c e o of Facebook to change the name of its company to Meta. Zuckerberg described a grandiose vision of a metaverse as an even more immersive and embodied internet. When or where you're gonna be able to do almost anything that you can, uh, imagine, get together with friends and family, work, learn, play, shop, create as well, uh, as entirely new categories that don't even fit how we think about computers or phones today.

Nick Clason (18:37):
If you, uh, wanna reference point, think of the movie Avatar. The Metaverse would be a shared social space where avatars represent users, a world that avatars interact and inhabit. And in that metaverse, you could own virtual property just as you would physical property or even create, uh, your, even create your own virtual property. Not to mention, you can buy and sell property. The last step in achieving all this would be a full three D telepresence v uh, via VR or AR glasses. Hubo technology is a technology company that manages hybrid and virtual events, predict that soon events will be, um, less about chronology and speakers and more about exploration and interaction. That quote right there is worth weight in gold. Um, I, and I'm just kind of picking it up 'cause I read this at 1:00 AM last night, the end of a standard webinar is coming near and being replaced with live streaming VR entertainment and Oculus Rift parties.

Nick Clason (19:34):
What Emory White says is this, and this is what made me pull this quote out. Needless to say, the internet is not gonna be flat for too much longer. And why do we want to do this for Gen Z and Gen Alpha? This is the internet that they are going to be ushering in and growing up in. They're spending time on the internet, on their phones. And while there are, uh, digital hygiene things that we as youth pastors need to model and teach our students to do, I think gone are the days of just, Hey, no phones. Like, yeah, that's easier. And we all know that like reducing our technology use helps us. However, you got a new kid walking into your student ministry, are you really gonna take his phone and lock it up in a locker and tell 'em you can't have it until the end?

Nick Clason (20:18):
Is he coming back after his first week of visiting your church? Probably not. But if you help teach students, Hey, here's technology, here's resources. Here's a way that you can grow in your faith beyond the walls of this sermon and service while I'm up here trying to answer your questions, but give you more to study with because this is what I was studying this week as I was preparing this content. And here's something for you. Here's a P D F, here's a checklist, here's a devotional, here's a prayer guide, whatever the case might that's gonna help students grow in their faith. And all of that can exist and live on your digital platforms. In particular YouTube. But wait, I'm so busy, but wait, I don't have time. I'm already preparing messages. I'm sitting in meetings. I'm running C c b or I'm running church data management reports.

Nick Clason (21:05):
I don't have an admin. I used to have an admin. I might get an admin. I'm probably never gonna have an admin. And I'm stacking chairs and I'm repainting the youth room and I'm patching the wall from the kid whose butt fell through the thing. I get it. I'm there. I'm a youth pastor being in youth mystery 12 and a half years. Here's why this, uh, this is why we are dropping this resource. So we are going to be giving you all the month long social media posting tool done for you and your youth ministry free ebook link in the show notes. When you download that, you're gonna get a link to two eBooks, my TikTok from scratch, and now this month long youth ministry social media thing. Let's dive into what is actually going to be in that. Let's go. So we will detail this a little bit more in the ebook, but essentially I'm giving you a basically 40 ideas that you can post, uh, five days a week.

Nick Clason (22:01):
So there's seven days in a week. I recommend that you take two off just to practice Sabbath and, uh, not working whatever your two days off that you want to be. So for example, I post Sunday, Monday, Tuesday, Wednesday, and Thursday. I don't work on Fridays in the office or Saturday. So I don't post either of those days. And each of those days I post two tos. I recently talked a couple episodes back about how we went from three down to two, and then I'm gonna give you three or I'm, I'm sorry. I'm gonna give you, uh, a video thing to post every single day. So for me, my Sunday, I post the message hook from our teaching video that we do, we we capture it like this, then I clip it out and make it vertical. And I post a game on Monday. I'll do Meme Monday, and then I'll post some sort of spiritual practice video, either a talking head or pre uh, existing resource.

Nick Clason (22:50):
I have some resources in the show notes on Download youth ministry that you can ahead and grab if you want. Um, on uh, Tuesday I'll post a message clip, and then I'll do some sort of game or fun thing, uh, Wednesday, another spiritual practice video, and then a recap of our Wednesday night youth ministry, just some B roll and some audio that I did the sync auto sync on TikTok around cap cut. And then finally the third message clip, and then another game or activity. And so here's what I'm gonna do. I'm gonna help teach you how to clip those messages. Um, I want to, I wanna let you know about a, a resource. I'm gonna include the link in the show notes called Auto Pod. It is taking my long form sequence in Adobe Premier Pro and shrinking it and making it vertical. That's something that you can use and that's helpful, uh, to you if you are a, a video editor in that way.

Nick Clason (23:38):
If not, just clip it in on your phone using cap cut and, uh, you cap cut's a super powerful tool you can use. Um, and then, uh, and then also I'm gonna give you about 10 to 15 different game ideas or activity type ideas that we've done in our youth ministry. You can check it out, link to, um, you can check out our student ministry link in the description, cross Creek Student Ministry, social, go to our shorts, watch just some of the goofy stuff that we do. But I'm gonna give you ideas on how you can repurpose like d y m type games or other fun things like that and use it on camera or, or one thing I did yesterday was I, uh, me and a student took the camera around and he asked people, Hey, we're going back to school soon. What do these back to school?

Nick Clason (24:22):
Emoji phrases mean? He'd show them a picture on the phone and then they would try to guess, um, and to like incentivize them to actually choose to be on camera. We'd give 'em a fruit snack if they said yes, and then I captured it, and then I'm gonna go edit it and post, um, and have the, uh, emojis pop in. But if you don't wanna do all that right, you can just video it and just do like a quick picture and picture overlay of the emoji phrase. So there's all kinds of ideas, but all of that is going to be done for you. 40 ideas, replicatable, reproducible, the same framework, but also different videos every single week on your social media because vertical short form video is still king, bro, I missed all that. Great. We offer free transcripts for every single episode at our, uh, podcast page, hybridministry.xyz.

Nick Clason (25:14):
This is episode 0 6 0. So you can go there, pick up the free transcript, also link in the show notes for free editing presets for my TikTok video and now my, um, month long social posting tool done for you for youth ministries. Check that out. And hey, listen, if you're not in youth ministry, grab it and adapt it to your church. Because here's the thing, you don't have to just be silly and goofy in youth ministry churches wanna see their pastors having fun as well. So, uh, hope that you guys found this episode helpful. Hey, if you did, would you do me a favor and just share it? I would be forever grateful if you shared it, if you liked it, if you rated it, if you reviewed it, if you dropped a comment so I could engage with you in the comments. So pumped to be here walking through this with you.

Nick Clason (25:56):
Listen, I'm in the trenches just like you. If you're in youth ministry, if you're in church communications, if you're a social media manager for a church or business, I'm right there with you. I'm doing this podcast in my free time early morning before everyone else gets into work. And then I'm gonna turn around. I'm gonna start working right after this because I'm doing it with you. And so I want to be along on this journey with you. Make sure you follow us on TikTok, subscribe on YouTube, hit me up on Instagram. And until next time, and as always, we are making digital discipleship easy and accessible. Don't forget to stay hybrid.