web01.fireside.fm Fri, 01 May 2026 21:12:00 -0500 Fireside (https://fireside.fm) Hybrid Ministry - Episodes Tagged with “Youtube For Youth Ministry” https://www.hybridministry.xyz/tags/youtube%20for%20youth%20ministry Thu, 01 Jan 2026 05:00:00 -0600 Hybrid Ministry is complicated and hard. Or is it? How do pastors and youth pastors create a vibrant extension, not replacement, of what's already happening during their weekly church services? To cater in a digital ministry way to an online focused ministry audience. Reaching Millennials, Gen Z and even Gen Alpha is going to require us to rethink some of the ways we do church. Follow along on YouTube: https://www.youtube.com/@clasonnick en-us episodic Digital Discipleship made easy Nick Clason Hybrid Ministry is complicated and hard. Or is it? How do pastors and youth pastors create a vibrant extension, not replacement, of what's already happening during their weekly church services? To cater in a digital ministry way to an online focused ministry audience. Reaching Millennials, Gen Z and even Gen Alpha is going to require us to rethink some of the ways we do church. Follow along on YouTube: https://www.youtube.com/@clasonnick no Digital, Online Church, Hybrid Ministry, Church, Meta, Gen Z, Millennials, Digital Marketing, Church Marketing, Youth Ministry, Student Ministry, Nick Clason, Digital Ministry, Church Social Media, Youth Ministry Social Media, YouTube for Church, YouTube for Youth Ministry, TikTok for Churches, TikTok for Youth Ministry, Instagram for Churches, Instagram for Youth Ministry, Facebook for Church, Facebook for Youth Ministry, Cell Phone Usage at Church Nick Clason nickclason@hybridministry.xyz Episode 182: I tried every youth ministry social media pack that exists. https://www.hybridministry.xyz/182 8deb2509-1935-48b1-9f98-914a4819123a Thu, 01 Jan 2026 05:00:00 -0600 Nick Clason 182 I tried every youth ministry social media pack that exists. full Nick Clason I tried and evaluated every "Youth Ministry Social Media" Pack I could find on the internet. I evaluated on 4 criteria, and the verdict is in! I discovered the pack you should be using at your church in 2026 and beyond! 17:27 no I tried and evaluated every "Youth Ministry Social Media" Pack I could find on the internet. I evaluated on 4 criteria, and the verdict is in! I discovered the pack you should be using at your church in 2026 and beyond! SHOW NOTES Shownotes & Transcripts https://www.hybridministry.xyz/182 Social Team Checklist https://www.patreon.com/posts/social-media-138081327?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=postsharecreator&utmcontent=join_link Mic’d Kid Reel https://www.instagram.com/p/DGtLVQOxLw8/ LIFE CHURCH https://open.life.church/resources/5220-youth-social-media-graphics DYM MONTHLY SOCIAL MEDIA PACK January Pack: https://www.downloadyouthministry.com/p/dym-january-2026-social-media-pack/social-media/instagram-10658.html Membership: https://www.dymmembership.com/ YOUTH MINISTRY DROP https://youthministrydrop.com/ SUNDAY SOCIAL https://sundaysocial.tv/social/ NUCLEUS Video: https://youtu.be/onqh7dHLwKs?si=XFtY-4Lcv32XMoH8 Nucleus Social: https://www.nucleus.church/media SERMON MULTIPLIER https://sermonmultiplier.com/ DYM Membership: https://www.dymmembership.com/ HYBRID HERO SOCIAL PACK https://www.patreon.com/posts/winter-seasonal-144943791?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=postsharecreator&utmcontent=join_link Hybrid Heroes get this pack for $4/mo https://www.patreon.com/hybridministry 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz -------------- 🎉 FREE STUFF 🎉 We have all kinds of FREE Things that you can use in your context! The best way to pay us back is a review or a YouTube Subscribe! https://www.linktr.ee/clasonnick -------------- 🛠️TOOLS I USE THAT CAN HELP YOU! Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products //VIDIQ https://vidiq.com/hybrid //BEST DYM RESOURCES https://www.patreon.com/posts/9-amazing-dym-142425755 //OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit -------------- 🕰️TIMECODES 00:00 The 4 Part Grading Scale 00:41 Pack 1 - Life.Church 02:14 Pack 2 - Pack 2 - DYM Monthly Member Pack 05:23 Pack 3 - Youth Ministry Drop 07:03 Pack 4 - Sunday Social 08:59 Pack 5 - Brady Shearer & Nucleus 12:22 Pack 6 - Sermon Multiplier 14:44 Pack 7 - Seasonal Social Media -------------- TRANSCRIPT 00:00:00:05 - 00:00:26:28 Nick Clason | Hybrid Ministry I tried every youth ministry social media pack that exists or or at least that I could find through a quick Google search. And this is what I found out. Now, here's the thing. I'm going to be evaluating based on these personalization reels and shorts and cost. And we're going to see who goes and takes the cake. So I have seven different social media packs. 00:00:26:28 - 00:00:49:05 Nick Clason | Hybrid Ministry And I want you to stick around to the end because I do believe I have uncovered and I've found the best social media pack for youth ministries in the world. Let's go. Okay, so this first one here that I found again, just remember a quick, simple Google search. I found a life church, which is, their open platform. 00:00:49:07 - 00:01:12:20 Nick Clason | Hybrid Ministry It is free, which is amazing. But one of the things I noticed when I actually clicked in on it was that it just very simply was a, a standard quick graphic pack. So this isn't even really a social media pack as much as it is some social media images to post to your social media. So is it's a ten like it's free and you can grab it. 00:01:12:20 - 00:01:34:13 Nick Clason | Hybrid Ministry But if you want to edit it, like if you want to put your actual student ministry like students and pictures on there, like it's maybe like a one because it's just JPEGs. Like there's not even a Photoshop file or a Canva graphic that you can swap out their pictures with your own pictures. So, let's if you want to just post what they have, we'll give it a ten. 00:01:34:13 - 00:01:52:08 Nick Clason | Hybrid Ministry But like, let's just put it out of five and then, the personalization touch because you can't edit it. It's, it's a one like you can't it's not your youth ministry at all. Unless maybe you put your like youth ministry logo just in the corner somewhere. So we're just going to stick that one. Reels and shorts. It's a zero. 00:01:52:08 - 00:02:16:15 Nick Clason | Hybrid Ministry It's there's no reels and shorts. Here is, it's, graphic. It's, picture. And then finally cost, we're going to give it a ten on cost, which means it's cheap. So, high on the cost meter, which means that it was free. So the total score for Life Church is 15 out of 40. The next one is the dim monthly pack. 00:02:16:15 - 00:02:37:15 Nick Clason | Hybrid Ministry And so kind of the story of how I found this is I've been a dim member now for probably going on ten years. And dim, like, I actually just yesterday was on a video called Four Different People, who all essentially said something along the lines of the DIY membership is the best thing that you the best youth ministry, value that exists on the internet. 00:02:37:15 - 00:03:02:16 Nick Clason | Hybrid Ministry And you know what? There. Right? Gold. Gold plus and platinum. They are all incredible deals. I myself am a platinum member and a part of the do I am monthly pack is, a social media pack that they give out every single month. And so from an EAS standpoint, I'm going to give it like an eight. It gives you, a post for every single day of, of the month and it gives you a monthly posting calendar. 00:03:02:16 - 00:03:21:18 Nick Clason | Hybrid Ministry So if you just follow their posting calendar, it's easy to go. Now you do have to schedule it yourself or post it yourself. So that's why it's not a ten on ease, because you do have to have at least a little bit of infrastructure and tools to be able to post it. Personalization. I'm going to give it a three and here's why. 00:03:21:21 - 00:03:42:29 Nick Clason | Hybrid Ministry Any of the just like kind of like standard graphics, like they there's not really personalized. However, they do include some story graphics where you can post like stickers with, polls or questions or comments or multiple choice. And so therefore you are at least able to do a little bit of interaction and engagement. So there is a personalization. 00:03:43:02 - 00:04:09:05 Nick Clason | Hybrid Ministry It did go to zero though on reels and shorts because it's it's not a reels and shorts base package. It is a graphics based package. And this this is really important. And out of the four this might be one of the most important ones from a social media standpoint, not from a youth pastor standpoint. Maybe ease or maybe cost is the most important, but reels and shorts videos, that is really, really important on social media in 2026 and then also cost. 00:04:09:05 - 00:04:32:06 Nick Clason | Hybrid Ministry I'm going to give it like a six. And and it's a complicated one because you can't actually get this pack standalone. You have to be a member. So the membership is expensive and I wouldn't get the membership. If you're only goal is to get this social media like, but I would get the membership because there's a million other amazing opportunities and a million other amazing resources found in there. 00:04:32:06 - 00:04:56:05 Nick Clason | Hybrid Ministry So it's behind the gold, gold plus or platinum paywall. So to be completely fair, that is, like I said, the best deal in the history of youth ministry. It's 24, 70 for a month. If you pay on the annualized version of gold or it's 2999 if you pay monthly, platinum is 8325 a month, or $1,000 a year, and again thousand dollars a year for this social media pack. 00:04:56:08 - 00:05:17:26 Nick Clason | Hybrid Ministry Not the best deal in youth ministry, but when you throw in national day events, youth ministry training, free ticket to doing 100 roundtables, a whole year of co-leader and their annual curriculum like bro. Yes, games, store credit, mystery items, parent resources. Now we're talking. It really is the best year in the history of youth ministry. So total score for the youth ministry doing, monthly social pack. 00:05:17:26 - 00:05:37:00 Nick Clason | Hybrid Ministry I'm going to give it like a 17 out of 40, the youth ministry job. This is a new one. And shout out to the youth ministry drop. You're CEO is cooking. Your email like I'm getting emails from you. Like, that is amazing. Here's what I noticed, though. This is, this this is behind a paywall. 00:05:37:00 - 00:05:54:13 Nick Clason | Hybrid Ministry All right. So, I'm going to give it the cost. I'm going to give it an eight. It's $15 a month. You get more than just a social media pack. The ease I'm going to give it an eight as well. It's got ready to go graphics and videos. The personalization, is like a two. 00:05:54:15 - 00:06:11:07 Nick Clason | Hybrid Ministry You can probably add some, like, stickers and stuff like that, just like the DUI impact to, like, stories. But I am this is the first one now that I am going to give a five. So more than zero on reels and shorts, because if you look in the description here, it offers not just graphics but also videos. 00:06:11:07 - 00:06:30:23 Nick Clason | Hybrid Ministry And this is the first pack that does include some videos so far that we've looked at. And so $15 a month is a great deal. Also you get more, like I said in this than just the social media pack. And so I didn't pay for it because I don't have any money for these videos. And so you can subscribe to this video for me. 00:06:30:25 - 00:06:51:16 Nick Clason | Hybrid Ministry And that will actually help a lot or give it a like, or, show some love down in the comments. Or better yet, head on over to my Patreon where I give a, weekly bonus podcast episode recapping my night in youth ministry. So I can't be like Ryan Trahan and pay for all the bits in my video, but hopefully soon I can. 00:06:51:16 - 00:07:10:00 Nick Clason | Hybrid Ministry So, go ahead, do those things. Subscribe, head over to Patreon. That'd be amazing. Total score for this. I'm going to give it a 23 out of 40. Moving on to the fourth one, we have the Sunday Social. Now here's how I found it. Because when I Google Search Sunday Social didn't come up. This is a church wide platform. 00:07:10:00 - 00:07:27:05 Nick Clason | Hybrid Ministry It's not just built for student ministry. The last ones were all just kind of built for student ministry. But this one, this one is a little bit different. This is made kind of for the rest of the church. And so therefore, I knew about it and I went and I found it, it didn't find me on my search. 00:07:27:05 - 00:07:43:25 Nick Clason | Hybrid Ministry But here's what I notice. Like ease. I'm going to give it a nine. It looks like it has more powerful tools than the other ones that we've used so far. The other ones, like here is a graphic. And then this has like a scheduler and like an editable, template and like it's all kind of like web based. 00:07:43:25 - 00:08:01:25 Nick Clason | Hybrid Ministry And so this looks like it's got like some real, some real meat, some real, effort behind some of these tools. The personalization I'm going to give it like a three. If you look here like there are three different kind of tiers. So there's just the standard pack. Then there's the editable, add on. And so that's going to be a little bit more expensive. 00:08:01:25 - 00:08:18:24 Nick Clason | Hybrid Ministry So it exists but it's not in at the base package. And then same thing with the reels and shorts. I'm going to go ahead and give it a five. It does have an option there to add in the reels and shorts add on. But again now with the personalization plus the reels and shorts. Now, we've added on quite a bit. 00:08:18:24 - 00:08:42:05 Nick Clason | Hybrid Ministry That ends up getting it to be I'm going to give it a six on cost because it's about $50 a month. And so if you are a church, church wide, social media manager, $50 a month might be within your wheelhouse in a youth ministry context where it's just social media and it's just these graphics and still the personalization doesn't necessarily mean your face, your voice, your people and your pictures. 00:08:42:11 - 00:09:00:29 Nick Clason | Hybrid Ministry It only if you're able to do that in an editable software like Canva or Photoshop. But it's not your actual like, pastor, you know, coming on and doing devotionals and stuff like that. So we're going to go ahead and give this a 23 out of 40. The next one I noticed were some videos here, which, oh, hey, look at that one. 00:09:00:29 - 00:09:25:08 Nick Clason | Hybrid Ministry I know that guy. But Brady Shear and, Alexander Mills on their Pro Church Tools podcast and also nucleus, which is their, their brand for like websites and media. They have, social media and, options. And then we're going to get into that in just a minute. But I found Brady back in 2016, back when the Cleveland Cavaliers beat the, Warriors in the NBA finals. 00:09:25:08 - 00:09:47:10 Nick Clason | Hybrid Ministry I just remember that year because my son was born, and apparently when I found Brady. But what I notice is that Brady is he's goaded on this stuff like he is the man, and I trust everything he says. And to be completely fair, I really started this podcast because I believe so much in what Brady said, and I wanted to make that clear and available for youth ministries, who he talks about youth ministries. 00:09:47:10 - 00:10:06:02 Nick Clason | Hybrid Ministry In fact, this video right here that I discovered, is a video that he talks about how to do social media for youth ministry, but he does it like once a year, and I talk about it every single week. And so the I've listened to this podcast before and there's a bunch of different chapters, and he had a few, a couple philosophies behind what to do. 00:10:06:02 - 00:10:27:18 Nick Clason | Hybrid Ministry So the first thing is he wants it to be student driven, which, by the way, I actually have an entire checklist and episode link down below about how you can have a student driven and student run social media where you don't actually have to lift much of a finger. And the second is, show, don't tell. Right. So, like, get on there and actually show them what it's like to be in your youth ministry. 00:10:27:18 - 00:11:00:00 Nick Clason | Hybrid Ministry Don't just tell them what it's like to be a part of your youth ministry. And then these were all ideas that he had. So, make up a kid, which, by the way, he gave this idea and I went ahead and stole it. And so you can see the video of we when we mocked up a kid in our youth ministry, talked about, using disposable cameras and kind of that vintage look, creating broadcast channels for communication and just community and conversation, doing like a live performance, using like, the live feature, natively woven into some of these social media platforms and then finally Bible trivia, which sneak peek my winter season social 00:11:00:00 - 00:11:24:15 Nick Clason | Hybrid Ministry media pack has a Bible Trivia one, but then you got to know that he has. Like I said, he has a a platform, called Nucleus Social. So this is what I'm going to be though. That was just his video. Like here's some ideas how to run it. But his actual social media pack, once again similar to Sunday Social made for big church, like social media is not just youth ministry, social medias ease. 00:11:24:15 - 00:11:41:11 Nick Clason | Hybrid Ministry I'm going to give it a nine. It has some more powerful tools and some of the other ones that we've looked at. Personalization. I'm going to go ahead and give it a five. There's some edited, edited ability. And some of these is especially if you know how to use things like, After Effects, Premiere Pro, Adobe Photoshop, Reels and Shorts. 00:11:41:11 - 00:12:01:08 Nick Clason | Hybrid Ministry I'm going to give this a seven. This is the highest, this is a higher score than the Sunday social one because it's baked into the cost, not just an add on. However, you'll notice that it's about the same cost as Sunday socials. So this is Brady's like, base package. It's just it is 49. Where Sunday social. It's like it jumps up on you as you add it on. 00:12:01:08 - 00:12:20:26 Nick Clason | Hybrid Ministry And so we're gonna go ahead and give the cost factor about a six which brings his out to 2740 which is this is probably and this one is Sunday social are probably the most beautiful like of all the packs. Like they just have professional designers on their team and they just do an amazing, amazing job with their stuff. 00:12:20:29 - 00:12:49:08 Nick Clason | Hybrid Ministry This one's a new one that I just came across. I got an email from Download Youth Ministry as a part of my platinum membership that a service called The Seer. The sermon multiplier, is giving platinum members a free trial for three months, some different credits to use their platform. And so this is got a lot of some social media, components woven into it, but it's also got some other, things like AI devotionals that it can, it can create and develop for us. 00:12:49:08 - 00:13:10:22 Nick Clason | Hybrid Ministry And so this is the most personalized option so far. What you do is you upload a video of yourself teaching, and then it creates and spits out for you devotionals, graphics and real. So is I'm going to give it a six on these like the actual platforms. Easy. You click upload, it uploads. But here's why I didn't make it a ten. 00:13:10:22 - 00:13:30:20 Nick Clason | Hybrid Ministry On ease is because you must have a video of yourself, and not every youth pastor has a video of themselves teaching. And so I happen to that's part of our strategy. We we post all of our long form videos, to YouTube. So I had one that I could use as a test that was clean and didn't have any lower thirds that were going to get chopped off on the sides if I uploaded it. 00:13:30:22 - 00:13:45:22 Nick Clason | Hybrid Ministry And I also it needed to be under five megabytes, which one of my videos is like 5.8. And so that was kind of a bummer because I was like, well, I have to compress this in order to get it. And like, that's a whole nother like step. And there was no option to to do that. Woven into the dashboard, there. 00:13:45:25 - 00:14:11:00 Nick Clason | Hybrid Ministry The personalization factor, I'm giving this one a ten. Like my face, my voice, my sermon clipped into social media, my quotes, that it spits out for you. Like you can't get more personalized in that reusing shorts. They do it. They give you four custom ones based off and clipped up from that video and then finally cost, I'm going to give it a seven because, if you're a platinum member, it's like a one. 00:14:11:00 - 00:14:38:01 Nick Clason | Hybrid Ministry And if it's just a little random added perk to it, like you weren't getting the platinum membership for this. Fantastic. But if not, it's it is a little bit expensive because it's sitting there behind the platinum membership. Now, you realize this is another feature from Download Youth Ministry. So you can pair this with the graphics pack. And now now we might be talking melding kind of these two scores together because it's a couple of different angles of social media. 00:14:38:01 - 00:15:00:29 Nick Clason | Hybrid Ministry So just something to consider there. That ends up being 33 out of 40. And then the final one is the winter seasonal social media pack. Here's how I found it I actually made this one. But I do need a better SEO engineer. It. Listen, it's me. I'm the SEO engineer, which means it's not that good, but I actually got this text yesterday from a friend who said that I showed up in a ChatGPT search, so maybe something I'm doing is working. 00:15:01:04 - 00:15:20:25 Nick Clason | Hybrid Ministry But here's what I noticed. Mine did pretty well versus some of these professionals. Reminder I'm not a professional. I'm a professional and paid youth pastor. But that's it. Like this whole social media thing, this is a side gig. This is my guest bedroom, before a dentist appointment that I have on a Friday on my day off. So, like, that's, you know, this is the back of my phone I'm talking into. 00:15:20:25 - 00:15:40:09 Nick Clason | Hybrid Ministry But here's the thing. Here's my score. I'm going to give it a nine for ease. And I'm not just saying that because it's mine. Like I give you everything. I give you the videos and you take them and you post them, okay? However, I'm going to give it a nine because you still have to get your camera out and film yourself at some points, because I care about the personalization side of it. 00:15:40:09 - 00:15:58:19 Nick Clason | Hybrid Ministry I can't just give you the graphics. If I were doing just a graphics pack, I would make it as easy as all the other ones, but I I'm asking you and your your voice as a youth pastor or your students or your volunteers to become some of the faces and some of the personalities on your social media. But that's what makes it a ten, personalization. 00:15:58:19 - 00:16:19:17 Nick Clason | Hybrid Ministry Like you look at my pack across my grid and my feed here, like it's not just a bunch of, like, unfazed and unnamed graphics like it is my self, my people, our student ministry. The reels and shorts. It's a ten. It is based on reels and shorts. There are more reels and static graphics. There's only one post type that is a graphic or a carousel post type. 00:16:19:17 - 00:16:50:17 Nick Clason | Hybrid Ministry The rest are all based on short form vertical video, TikTok reels, YouTube shorts, and then finally the cost. I'm going to say a nine, bro. It's only $4 per month. Like we had $15. We had completely free. But all it was is like one like set of graphics, but with $4 per month, for three months of social media or you get this pack, if you don't want to become a hybrid hero member at $4 per month, this pack standalone is 1799 and $18 for three months once again. 00:16:50:17 - 00:17:11:17 Nick Clason | Hybrid Ministry So my total score is 38 out of 40. And so this is how I rank the social media packs for student ministries. These are the four things that matter to me. And the ease and personalization reels and shorts and cost. And these are the four things that I tried to lean in on my pack and so if you found this video helpful, a like a subscribe, a comment, a share would be amazing. 00:17:11:24 - 00:17:25:11 Nick Clason | Hybrid Ministry And if you think that the Winter season social media pack would help be a game changer for you and your social media and your church's student ministry, encourage you to go check it out and grab it right now. But until next time my friends. And as always, don't forget stay hybrid. Social media, Church Social Media 2026, Youth Ministry, Student Ministry, Life Church, DYM Social Media, Sermon Multiplier, Sunday Social, Nucleus, Hybrid Ministry, Nick Clason, Best Youth Ministry Social Media for 2026, Youth Ministry Social Media in 2026, TikTok for Students, Teenagers and Instagram, YouTube for Youth Ministry I tried and evaluated every "Youth Ministry Social Media" Pack I could find on the internet.
I evaluated on 4 criteria, and the verdict is in!
I discovered the pack you should be using at your church in 2026 and beyond!

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/182

Social Team Checklist
https://www.patreon.com/posts/social-media-138081327?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

Mic’d Kid Reel
https://www.instagram.com/p/DGtLVQOxLw8/

LIFE CHURCH
https://open.life.church/resources/5220-youth-social-media-graphics

DYM MONTHLY SOCIAL MEDIA PACK
January Pack: https://www.downloadyouthministry.com/p/dym-january-2026-social-media-pack/social-media/instagram-10658.html

Membership: https://www.dymmembership.com/

YOUTH MINISTRY DROP
https://youthministrydrop.com/

SUNDAY SOCIAL
https://sundaysocial.tv/social/

NUCLEUS
Video: https://youtu.be/onqh7dHLwKs?si=XFtY-4Lcv32XMoH8
Nucleus Social: https://www.nucleus.church/media

SERMON MULTIPLIER
https://sermonmultiplier.com/

DYM Membership: https://www.dymmembership.com/

HYBRID HERO SOCIAL PACK
https://www.patreon.com/posts/winter-seasonal-144943791?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

Hybrid Heroes get this pack for $4/mo
https://www.patreon.com/hybridministry

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

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🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

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🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//VIDIQ
https://vidiq.com/hybrid

//BEST DYM RESOURCES
https://www.patreon.com/posts/9-amazing-dym-142425755

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 The 4 Part Grading Scale
00:41 Pack 1 - Life.Church
02:14 Pack 2 - Pack 2 - DYM Monthly Member Pack
05:23 Pack 3 - Youth Ministry Drop
07:03 Pack 4 - Sunday Social
08:59 Pack 5 - Brady Shearer & Nucleus
12:22 Pack 6 - Sermon Multiplier
14:44 Pack 7 - Seasonal Social Media

--------------
TRANSCRIPT
00:00:00:05 - 00:00:26:28
Nick Clason | Hybrid Ministry
I tried every youth ministry social media pack that exists or or at least that I could find through a quick Google search. And this is what I found out. Now, here's the thing. I'm going to be evaluating based on these personalization reels and shorts and cost. And we're going to see who goes and takes the cake. So I have seven different social media packs.

00:00:26:28 - 00:00:49:05
Nick Clason | Hybrid Ministry
And I want you to stick around to the end because I do believe I have uncovered and I've found the best social media pack for youth ministries in the world. Let's go. Okay, so this first one here that I found again, just remember a quick, simple Google search. I found a life church, which is, their open platform.

00:00:49:07 - 00:01:12:20
Nick Clason | Hybrid Ministry
It is free, which is amazing. But one of the things I noticed when I actually clicked in on it was that it just very simply was a, a standard quick graphic pack. So this isn't even really a social media pack as much as it is some social media images to post to your social media. So is it's a ten like it's free and you can grab it.

00:01:12:20 - 00:01:34:13
Nick Clason | Hybrid Ministry
But if you want to edit it, like if you want to put your actual student ministry like students and pictures on there, like it's maybe like a one because it's just JPEGs. Like there's not even a Photoshop file or a Canva graphic that you can swap out their pictures with your own pictures. So, let's if you want to just post what they have, we'll give it a ten.

00:01:34:13 - 00:01:52:08
Nick Clason | Hybrid Ministry
But like, let's just put it out of five and then, the personalization touch because you can't edit it. It's, it's a one like you can't it's not your youth ministry at all. Unless maybe you put your like youth ministry logo just in the corner somewhere. So we're just going to stick that one. Reels and shorts. It's a zero.

00:01:52:08 - 00:02:16:15
Nick Clason | Hybrid Ministry
It's there's no reels and shorts. Here is, it's, graphic. It's, picture. And then finally cost, we're going to give it a ten on cost, which means it's cheap. So, high on the cost meter, which means that it was free. So the total score for Life Church is 15 out of 40. The next one is the dim monthly pack.

00:02:16:15 - 00:02:37:15
Nick Clason | Hybrid Ministry
And so kind of the story of how I found this is I've been a dim member now for probably going on ten years. And dim, like, I actually just yesterday was on a video called Four Different People, who all essentially said something along the lines of the DIY membership is the best thing that you the best youth ministry, value that exists on the internet.

00:02:37:15 - 00:03:02:16
Nick Clason | Hybrid Ministry
And you know what? There. Right? Gold. Gold plus and platinum. They are all incredible deals. I myself am a platinum member and a part of the do I am monthly pack is, a social media pack that they give out every single month. And so from an EAS standpoint, I'm going to give it like an eight. It gives you, a post for every single day of, of the month and it gives you a monthly posting calendar.

00:03:02:16 - 00:03:21:18
Nick Clason | Hybrid Ministry
So if you just follow their posting calendar, it's easy to go. Now you do have to schedule it yourself or post it yourself. So that's why it's not a ten on ease, because you do have to have at least a little bit of infrastructure and tools to be able to post it. Personalization. I'm going to give it a three and here's why.

00:03:21:21 - 00:03:42:29
Nick Clason | Hybrid Ministry
Any of the just like kind of like standard graphics, like they there's not really personalized. However, they do include some story graphics where you can post like stickers with, polls or questions or comments or multiple choice. And so therefore you are at least able to do a little bit of interaction and engagement. So there is a personalization.

00:03:43:02 - 00:04:09:05
Nick Clason | Hybrid Ministry
It did go to zero though on reels and shorts because it's it's not a reels and shorts base package. It is a graphics based package. And this this is really important. And out of the four this might be one of the most important ones from a social media standpoint, not from a youth pastor standpoint. Maybe ease or maybe cost is the most important, but reels and shorts videos, that is really, really important on social media in 2026 and then also cost.

00:04:09:05 - 00:04:32:06
Nick Clason | Hybrid Ministry
I'm going to give it like a six. And and it's a complicated one because you can't actually get this pack standalone. You have to be a member. So the membership is expensive and I wouldn't get the membership. If you're only goal is to get this social media like, but I would get the membership because there's a million other amazing opportunities and a million other amazing resources found in there.

00:04:32:06 - 00:04:56:05
Nick Clason | Hybrid Ministry
So it's behind the gold, gold plus or platinum paywall. So to be completely fair, that is, like I said, the best deal in the history of youth ministry. It's 24, 70 for a month. If you pay on the annualized version of gold or it's 2999 if you pay monthly, platinum is 8325 a month, or $1,000 a year, and again thousand dollars a year for this social media pack.

00:04:56:08 - 00:05:17:26
Nick Clason | Hybrid Ministry
Not the best deal in youth ministry, but when you throw in national day events, youth ministry training, free ticket to doing 100 roundtables, a whole year of co-leader and their annual curriculum like bro. Yes, games, store credit, mystery items, parent resources. Now we're talking. It really is the best year in the history of youth ministry. So total score for the youth ministry doing, monthly social pack.

00:05:17:26 - 00:05:37:00
Nick Clason | Hybrid Ministry
I'm going to give it like a 17 out of 40, the youth ministry job. This is a new one. And shout out to the youth ministry drop. You're CEO is cooking. Your email like I'm getting emails from you. Like, that is amazing. Here's what I noticed, though. This is, this this is behind a paywall.

00:05:37:00 - 00:05:54:13
Nick Clason | Hybrid Ministry
All right. So, I'm going to give it the cost. I'm going to give it an eight. It's $15 a month. You get more than just a social media pack. The ease I'm going to give it an eight as well. It's got ready to go graphics and videos. The personalization, is like a two.

00:05:54:15 - 00:06:11:07
Nick Clason | Hybrid Ministry
You can probably add some, like, stickers and stuff like that, just like the DUI impact to, like, stories. But I am this is the first one now that I am going to give a five. So more than zero on reels and shorts, because if you look in the description here, it offers not just graphics but also videos.

00:06:11:07 - 00:06:30:23
Nick Clason | Hybrid Ministry
And this is the first pack that does include some videos so far that we've looked at. And so $15 a month is a great deal. Also you get more, like I said in this than just the social media pack. And so I didn't pay for it because I don't have any money for these videos. And so you can subscribe to this video for me.

00:06:30:25 - 00:06:51:16
Nick Clason | Hybrid Ministry
And that will actually help a lot or give it a like, or, show some love down in the comments. Or better yet, head on over to my Patreon where I give a, weekly bonus podcast episode recapping my night in youth ministry. So I can't be like Ryan Trahan and pay for all the bits in my video, but hopefully soon I can.

00:06:51:16 - 00:07:10:00
Nick Clason | Hybrid Ministry
So, go ahead, do those things. Subscribe, head over to Patreon. That'd be amazing. Total score for this. I'm going to give it a 23 out of 40. Moving on to the fourth one, we have the Sunday Social. Now here's how I found it. Because when I Google Search Sunday Social didn't come up. This is a church wide platform.

00:07:10:00 - 00:07:27:05
Nick Clason | Hybrid Ministry
It's not just built for student ministry. The last ones were all just kind of built for student ministry. But this one, this one is a little bit different. This is made kind of for the rest of the church. And so therefore, I knew about it and I went and I found it, it didn't find me on my search.

00:07:27:05 - 00:07:43:25
Nick Clason | Hybrid Ministry
But here's what I notice. Like ease. I'm going to give it a nine. It looks like it has more powerful tools than the other ones that we've used so far. The other ones, like here is a graphic. And then this has like a scheduler and like an editable, template and like it's all kind of like web based.

00:07:43:25 - 00:08:01:25
Nick Clason | Hybrid Ministry
And so this looks like it's got like some real, some real meat, some real, effort behind some of these tools. The personalization I'm going to give it like a three. If you look here like there are three different kind of tiers. So there's just the standard pack. Then there's the editable, add on. And so that's going to be a little bit more expensive.

00:08:01:25 - 00:08:18:24
Nick Clason | Hybrid Ministry
So it exists but it's not in at the base package. And then same thing with the reels and shorts. I'm going to go ahead and give it a five. It does have an option there to add in the reels and shorts add on. But again now with the personalization plus the reels and shorts. Now, we've added on quite a bit.

00:08:18:24 - 00:08:42:05
Nick Clason | Hybrid Ministry
That ends up getting it to be I'm going to give it a six on cost because it's about $50 a month. And so if you are a church, church wide, social media manager, $50 a month might be within your wheelhouse in a youth ministry context where it's just social media and it's just these graphics and still the personalization doesn't necessarily mean your face, your voice, your people and your pictures.

00:08:42:11 - 00:09:00:29
Nick Clason | Hybrid Ministry
It only if you're able to do that in an editable software like Canva or Photoshop. But it's not your actual like, pastor, you know, coming on and doing devotionals and stuff like that. So we're going to go ahead and give this a 23 out of 40. The next one I noticed were some videos here, which, oh, hey, look at that one.

00:09:00:29 - 00:09:25:08
Nick Clason | Hybrid Ministry
I know that guy. But Brady Shear and, Alexander Mills on their Pro Church Tools podcast and also nucleus, which is their, their brand for like websites and media. They have, social media and, options. And then we're going to get into that in just a minute. But I found Brady back in 2016, back when the Cleveland Cavaliers beat the, Warriors in the NBA finals.

00:09:25:08 - 00:09:47:10
Nick Clason | Hybrid Ministry
I just remember that year because my son was born, and apparently when I found Brady. But what I notice is that Brady is he's goaded on this stuff like he is the man, and I trust everything he says. And to be completely fair, I really started this podcast because I believe so much in what Brady said, and I wanted to make that clear and available for youth ministries, who he talks about youth ministries.

00:09:47:10 - 00:10:06:02
Nick Clason | Hybrid Ministry
In fact, this video right here that I discovered, is a video that he talks about how to do social media for youth ministry, but he does it like once a year, and I talk about it every single week. And so the I've listened to this podcast before and there's a bunch of different chapters, and he had a few, a couple philosophies behind what to do.

00:10:06:02 - 00:10:27:18
Nick Clason | Hybrid Ministry
So the first thing is he wants it to be student driven, which, by the way, I actually have an entire checklist and episode link down below about how you can have a student driven and student run social media where you don't actually have to lift much of a finger. And the second is, show, don't tell. Right. So, like, get on there and actually show them what it's like to be in your youth ministry.

00:10:27:18 - 00:11:00:00
Nick Clason | Hybrid Ministry
Don't just tell them what it's like to be a part of your youth ministry. And then these were all ideas that he had. So, make up a kid, which, by the way, he gave this idea and I went ahead and stole it. And so you can see the video of we when we mocked up a kid in our youth ministry, talked about, using disposable cameras and kind of that vintage look, creating broadcast channels for communication and just community and conversation, doing like a live performance, using like, the live feature, natively woven into some of these social media platforms and then finally Bible trivia, which sneak peek my winter season social

00:11:00:00 - 00:11:24:15
Nick Clason | Hybrid Ministry
media pack has a Bible Trivia one, but then you got to know that he has. Like I said, he has a a platform, called Nucleus Social. So this is what I'm going to be though. That was just his video. Like here's some ideas how to run it. But his actual social media pack, once again similar to Sunday Social made for big church, like social media is not just youth ministry, social medias ease.

00:11:24:15 - 00:11:41:11
Nick Clason | Hybrid Ministry
I'm going to give it a nine. It has some more powerful tools and some of the other ones that we've looked at. Personalization. I'm going to go ahead and give it a five. There's some edited, edited ability. And some of these is especially if you know how to use things like, After Effects, Premiere Pro, Adobe Photoshop, Reels and Shorts.

00:11:41:11 - 00:12:01:08
Nick Clason | Hybrid Ministry
I'm going to give this a seven. This is the highest, this is a higher score than the Sunday social one because it's baked into the cost, not just an add on. However, you'll notice that it's about the same cost as Sunday socials. So this is Brady's like, base package. It's just it is 49. Where Sunday social. It's like it jumps up on you as you add it on.

00:12:01:08 - 00:12:20:26
Nick Clason | Hybrid Ministry
And so we're gonna go ahead and give the cost factor about a six which brings his out to 2740 which is this is probably and this one is Sunday social are probably the most beautiful like of all the packs. Like they just have professional designers on their team and they just do an amazing, amazing job with their stuff.

00:12:20:29 - 00:12:49:08
Nick Clason | Hybrid Ministry
This one's a new one that I just came across. I got an email from Download Youth Ministry as a part of my platinum membership that a service called The Seer. The sermon multiplier, is giving platinum members a free trial for three months, some different credits to use their platform. And so this is got a lot of some social media, components woven into it, but it's also got some other, things like AI devotionals that it can, it can create and develop for us.

00:12:49:08 - 00:13:10:22
Nick Clason | Hybrid Ministry
And so this is the most personalized option so far. What you do is you upload a video of yourself teaching, and then it creates and spits out for you devotionals, graphics and real. So is I'm going to give it a six on these like the actual platforms. Easy. You click upload, it uploads. But here's why I didn't make it a ten.

00:13:10:22 - 00:13:30:20
Nick Clason | Hybrid Ministry
On ease is because you must have a video of yourself, and not every youth pastor has a video of themselves teaching. And so I happen to that's part of our strategy. We we post all of our long form videos, to YouTube. So I had one that I could use as a test that was clean and didn't have any lower thirds that were going to get chopped off on the sides if I uploaded it.

00:13:30:22 - 00:13:45:22
Nick Clason | Hybrid Ministry
And I also it needed to be under five megabytes, which one of my videos is like 5.8. And so that was kind of a bummer because I was like, well, I have to compress this in order to get it. And like, that's a whole nother like step. And there was no option to to do that. Woven into the dashboard, there.

00:13:45:25 - 00:14:11:00
Nick Clason | Hybrid Ministry
The personalization factor, I'm giving this one a ten. Like my face, my voice, my sermon clipped into social media, my quotes, that it spits out for you. Like you can't get more personalized in that reusing shorts. They do it. They give you four custom ones based off and clipped up from that video and then finally cost, I'm going to give it a seven because, if you're a platinum member, it's like a one.

00:14:11:00 - 00:14:38:01
Nick Clason | Hybrid Ministry
And if it's just a little random added perk to it, like you weren't getting the platinum membership for this. Fantastic. But if not, it's it is a little bit expensive because it's sitting there behind the platinum membership. Now, you realize this is another feature from Download Youth Ministry. So you can pair this with the graphics pack. And now now we might be talking melding kind of these two scores together because it's a couple of different angles of social media.

00:14:38:01 - 00:15:00:29
Nick Clason | Hybrid Ministry
So just something to consider there. That ends up being 33 out of 40. And then the final one is the winter seasonal social media pack. Here's how I found it I actually made this one. But I do need a better SEO engineer. It. Listen, it's me. I'm the SEO engineer, which means it's not that good, but I actually got this text yesterday from a friend who said that I showed up in a ChatGPT search, so maybe something I'm doing is working.

00:15:01:04 - 00:15:20:25
Nick Clason | Hybrid Ministry
But here's what I noticed. Mine did pretty well versus some of these professionals. Reminder I'm not a professional. I'm a professional and paid youth pastor. But that's it. Like this whole social media thing, this is a side gig. This is my guest bedroom, before a dentist appointment that I have on a Friday on my day off. So, like, that's, you know, this is the back of my phone I'm talking into.

00:15:20:25 - 00:15:40:09
Nick Clason | Hybrid Ministry
But here's the thing. Here's my score. I'm going to give it a nine for ease. And I'm not just saying that because it's mine. Like I give you everything. I give you the videos and you take them and you post them, okay? However, I'm going to give it a nine because you still have to get your camera out and film yourself at some points, because I care about the personalization side of it.

00:15:40:09 - 00:15:58:19
Nick Clason | Hybrid Ministry
I can't just give you the graphics. If I were doing just a graphics pack, I would make it as easy as all the other ones, but I I'm asking you and your your voice as a youth pastor or your students or your volunteers to become some of the faces and some of the personalities on your social media. But that's what makes it a ten, personalization.

00:15:58:19 - 00:16:19:17
Nick Clason | Hybrid Ministry
Like you look at my pack across my grid and my feed here, like it's not just a bunch of, like, unfazed and unnamed graphics like it is my self, my people, our student ministry. The reels and shorts. It's a ten. It is based on reels and shorts. There are more reels and static graphics. There's only one post type that is a graphic or a carousel post type.

00:16:19:17 - 00:16:50:17
Nick Clason | Hybrid Ministry
The rest are all based on short form vertical video, TikTok reels, YouTube shorts, and then finally the cost. I'm going to say a nine, bro. It's only $4 per month. Like we had $15. We had completely free. But all it was is like one like set of graphics, but with $4 per month, for three months of social media or you get this pack, if you don't want to become a hybrid hero member at $4 per month, this pack standalone is 1799 and $18 for three months once again.

00:16:50:17 - 00:17:11:17
Nick Clason | Hybrid Ministry
So my total score is 38 out of 40. And so this is how I rank the social media packs for student ministries. These are the four things that matter to me. And the ease and personalization reels and shorts and cost. And these are the four things that I tried to lean in on my pack and so if you found this video helpful, a like a subscribe, a comment, a share would be amazing.

00:17:11:24 - 00:17:25:11
Nick Clason | Hybrid Ministry
And if you think that the Winter season social media pack would help be a game changer for you and your social media and your church's student ministry, encourage you to go check it out and grab it right now. But until next time my friends. And as always, don't forget stay hybrid.

]]> I tried and evaluated every "Youth Ministry Social Media" Pack I could find on the internet.
I evaluated on 4 criteria, and the verdict is in!
I discovered the pack you should be using at your church in 2026 and beyond!

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/182

Social Team Checklist
https://www.patreon.com/posts/social-media-138081327?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

Mic’d Kid Reel
https://www.instagram.com/p/DGtLVQOxLw8/

LIFE CHURCH
https://open.life.church/resources/5220-youth-social-media-graphics

DYM MONTHLY SOCIAL MEDIA PACK
January Pack: https://www.downloadyouthministry.com/p/dym-january-2026-social-media-pack/social-media/instagram-10658.html

Membership: https://www.dymmembership.com/

YOUTH MINISTRY DROP
https://youthministrydrop.com/

SUNDAY SOCIAL
https://sundaysocial.tv/social/

NUCLEUS
Video: https://youtu.be/onqh7dHLwKs?si=XFtY-4Lcv32XMoH8
Nucleus Social: https://www.nucleus.church/media

SERMON MULTIPLIER
https://sermonmultiplier.com/

DYM Membership: https://www.dymmembership.com/

HYBRID HERO SOCIAL PACK
https://www.patreon.com/posts/winter-seasonal-144943791?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

Hybrid Heroes get this pack for $4/mo
https://www.patreon.com/hybridministry

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//VIDIQ
https://vidiq.com/hybrid

//BEST DYM RESOURCES
https://www.patreon.com/posts/9-amazing-dym-142425755

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 The 4 Part Grading Scale
00:41 Pack 1 - Life.Church
02:14 Pack 2 - Pack 2 - DYM Monthly Member Pack
05:23 Pack 3 - Youth Ministry Drop
07:03 Pack 4 - Sunday Social
08:59 Pack 5 - Brady Shearer & Nucleus
12:22 Pack 6 - Sermon Multiplier
14:44 Pack 7 - Seasonal Social Media

--------------
TRANSCRIPT
00:00:00:05 - 00:00:26:28
Nick Clason | Hybrid Ministry
I tried every youth ministry social media pack that exists or or at least that I could find through a quick Google search. And this is what I found out. Now, here's the thing. I'm going to be evaluating based on these personalization reels and shorts and cost. And we're going to see who goes and takes the cake. So I have seven different social media packs.

00:00:26:28 - 00:00:49:05
Nick Clason | Hybrid Ministry
And I want you to stick around to the end because I do believe I have uncovered and I've found the best social media pack for youth ministries in the world. Let's go. Okay, so this first one here that I found again, just remember a quick, simple Google search. I found a life church, which is, their open platform.

00:00:49:07 - 00:01:12:20
Nick Clason | Hybrid Ministry
It is free, which is amazing. But one of the things I noticed when I actually clicked in on it was that it just very simply was a, a standard quick graphic pack. So this isn't even really a social media pack as much as it is some social media images to post to your social media. So is it's a ten like it's free and you can grab it.

00:01:12:20 - 00:01:34:13
Nick Clason | Hybrid Ministry
But if you want to edit it, like if you want to put your actual student ministry like students and pictures on there, like it's maybe like a one because it's just JPEGs. Like there's not even a Photoshop file or a Canva graphic that you can swap out their pictures with your own pictures. So, let's if you want to just post what they have, we'll give it a ten.

00:01:34:13 - 00:01:52:08
Nick Clason | Hybrid Ministry
But like, let's just put it out of five and then, the personalization touch because you can't edit it. It's, it's a one like you can't it's not your youth ministry at all. Unless maybe you put your like youth ministry logo just in the corner somewhere. So we're just going to stick that one. Reels and shorts. It's a zero.

00:01:52:08 - 00:02:16:15
Nick Clason | Hybrid Ministry
It's there's no reels and shorts. Here is, it's, graphic. It's, picture. And then finally cost, we're going to give it a ten on cost, which means it's cheap. So, high on the cost meter, which means that it was free. So the total score for Life Church is 15 out of 40. The next one is the dim monthly pack.

00:02:16:15 - 00:02:37:15
Nick Clason | Hybrid Ministry
And so kind of the story of how I found this is I've been a dim member now for probably going on ten years. And dim, like, I actually just yesterday was on a video called Four Different People, who all essentially said something along the lines of the DIY membership is the best thing that you the best youth ministry, value that exists on the internet.

00:02:37:15 - 00:03:02:16
Nick Clason | Hybrid Ministry
And you know what? There. Right? Gold. Gold plus and platinum. They are all incredible deals. I myself am a platinum member and a part of the do I am monthly pack is, a social media pack that they give out every single month. And so from an EAS standpoint, I'm going to give it like an eight. It gives you, a post for every single day of, of the month and it gives you a monthly posting calendar.

00:03:02:16 - 00:03:21:18
Nick Clason | Hybrid Ministry
So if you just follow their posting calendar, it's easy to go. Now you do have to schedule it yourself or post it yourself. So that's why it's not a ten on ease, because you do have to have at least a little bit of infrastructure and tools to be able to post it. Personalization. I'm going to give it a three and here's why.

00:03:21:21 - 00:03:42:29
Nick Clason | Hybrid Ministry
Any of the just like kind of like standard graphics, like they there's not really personalized. However, they do include some story graphics where you can post like stickers with, polls or questions or comments or multiple choice. And so therefore you are at least able to do a little bit of interaction and engagement. So there is a personalization.

00:03:43:02 - 00:04:09:05
Nick Clason | Hybrid Ministry
It did go to zero though on reels and shorts because it's it's not a reels and shorts base package. It is a graphics based package. And this this is really important. And out of the four this might be one of the most important ones from a social media standpoint, not from a youth pastor standpoint. Maybe ease or maybe cost is the most important, but reels and shorts videos, that is really, really important on social media in 2026 and then also cost.

00:04:09:05 - 00:04:32:06
Nick Clason | Hybrid Ministry
I'm going to give it like a six. And and it's a complicated one because you can't actually get this pack standalone. You have to be a member. So the membership is expensive and I wouldn't get the membership. If you're only goal is to get this social media like, but I would get the membership because there's a million other amazing opportunities and a million other amazing resources found in there.

00:04:32:06 - 00:04:56:05
Nick Clason | Hybrid Ministry
So it's behind the gold, gold plus or platinum paywall. So to be completely fair, that is, like I said, the best deal in the history of youth ministry. It's 24, 70 for a month. If you pay on the annualized version of gold or it's 2999 if you pay monthly, platinum is 8325 a month, or $1,000 a year, and again thousand dollars a year for this social media pack.

00:04:56:08 - 00:05:17:26
Nick Clason | Hybrid Ministry
Not the best deal in youth ministry, but when you throw in national day events, youth ministry training, free ticket to doing 100 roundtables, a whole year of co-leader and their annual curriculum like bro. Yes, games, store credit, mystery items, parent resources. Now we're talking. It really is the best year in the history of youth ministry. So total score for the youth ministry doing, monthly social pack.

00:05:17:26 - 00:05:37:00
Nick Clason | Hybrid Ministry
I'm going to give it like a 17 out of 40, the youth ministry job. This is a new one. And shout out to the youth ministry drop. You're CEO is cooking. Your email like I'm getting emails from you. Like, that is amazing. Here's what I noticed, though. This is, this this is behind a paywall.

00:05:37:00 - 00:05:54:13
Nick Clason | Hybrid Ministry
All right. So, I'm going to give it the cost. I'm going to give it an eight. It's $15 a month. You get more than just a social media pack. The ease I'm going to give it an eight as well. It's got ready to go graphics and videos. The personalization, is like a two.

00:05:54:15 - 00:06:11:07
Nick Clason | Hybrid Ministry
You can probably add some, like, stickers and stuff like that, just like the DUI impact to, like, stories. But I am this is the first one now that I am going to give a five. So more than zero on reels and shorts, because if you look in the description here, it offers not just graphics but also videos.

00:06:11:07 - 00:06:30:23
Nick Clason | Hybrid Ministry
And this is the first pack that does include some videos so far that we've looked at. And so $15 a month is a great deal. Also you get more, like I said in this than just the social media pack. And so I didn't pay for it because I don't have any money for these videos. And so you can subscribe to this video for me.

00:06:30:25 - 00:06:51:16
Nick Clason | Hybrid Ministry
And that will actually help a lot or give it a like, or, show some love down in the comments. Or better yet, head on over to my Patreon where I give a, weekly bonus podcast episode recapping my night in youth ministry. So I can't be like Ryan Trahan and pay for all the bits in my video, but hopefully soon I can.

00:06:51:16 - 00:07:10:00
Nick Clason | Hybrid Ministry
So, go ahead, do those things. Subscribe, head over to Patreon. That'd be amazing. Total score for this. I'm going to give it a 23 out of 40. Moving on to the fourth one, we have the Sunday Social. Now here's how I found it. Because when I Google Search Sunday Social didn't come up. This is a church wide platform.

00:07:10:00 - 00:07:27:05
Nick Clason | Hybrid Ministry
It's not just built for student ministry. The last ones were all just kind of built for student ministry. But this one, this one is a little bit different. This is made kind of for the rest of the church. And so therefore, I knew about it and I went and I found it, it didn't find me on my search.

00:07:27:05 - 00:07:43:25
Nick Clason | Hybrid Ministry
But here's what I notice. Like ease. I'm going to give it a nine. It looks like it has more powerful tools than the other ones that we've used so far. The other ones, like here is a graphic. And then this has like a scheduler and like an editable, template and like it's all kind of like web based.

00:07:43:25 - 00:08:01:25
Nick Clason | Hybrid Ministry
And so this looks like it's got like some real, some real meat, some real, effort behind some of these tools. The personalization I'm going to give it like a three. If you look here like there are three different kind of tiers. So there's just the standard pack. Then there's the editable, add on. And so that's going to be a little bit more expensive.

00:08:01:25 - 00:08:18:24
Nick Clason | Hybrid Ministry
So it exists but it's not in at the base package. And then same thing with the reels and shorts. I'm going to go ahead and give it a five. It does have an option there to add in the reels and shorts add on. But again now with the personalization plus the reels and shorts. Now, we've added on quite a bit.

00:08:18:24 - 00:08:42:05
Nick Clason | Hybrid Ministry
That ends up getting it to be I'm going to give it a six on cost because it's about $50 a month. And so if you are a church, church wide, social media manager, $50 a month might be within your wheelhouse in a youth ministry context where it's just social media and it's just these graphics and still the personalization doesn't necessarily mean your face, your voice, your people and your pictures.

00:08:42:11 - 00:09:00:29
Nick Clason | Hybrid Ministry
It only if you're able to do that in an editable software like Canva or Photoshop. But it's not your actual like, pastor, you know, coming on and doing devotionals and stuff like that. So we're going to go ahead and give this a 23 out of 40. The next one I noticed were some videos here, which, oh, hey, look at that one.

00:09:00:29 - 00:09:25:08
Nick Clason | Hybrid Ministry
I know that guy. But Brady Shear and, Alexander Mills on their Pro Church Tools podcast and also nucleus, which is their, their brand for like websites and media. They have, social media and, options. And then we're going to get into that in just a minute. But I found Brady back in 2016, back when the Cleveland Cavaliers beat the, Warriors in the NBA finals.

00:09:25:08 - 00:09:47:10
Nick Clason | Hybrid Ministry
I just remember that year because my son was born, and apparently when I found Brady. But what I notice is that Brady is he's goaded on this stuff like he is the man, and I trust everything he says. And to be completely fair, I really started this podcast because I believe so much in what Brady said, and I wanted to make that clear and available for youth ministries, who he talks about youth ministries.

00:09:47:10 - 00:10:06:02
Nick Clason | Hybrid Ministry
In fact, this video right here that I discovered, is a video that he talks about how to do social media for youth ministry, but he does it like once a year, and I talk about it every single week. And so the I've listened to this podcast before and there's a bunch of different chapters, and he had a few, a couple philosophies behind what to do.

00:10:06:02 - 00:10:27:18
Nick Clason | Hybrid Ministry
So the first thing is he wants it to be student driven, which, by the way, I actually have an entire checklist and episode link down below about how you can have a student driven and student run social media where you don't actually have to lift much of a finger. And the second is, show, don't tell. Right. So, like, get on there and actually show them what it's like to be in your youth ministry.

00:10:27:18 - 00:11:00:00
Nick Clason | Hybrid Ministry
Don't just tell them what it's like to be a part of your youth ministry. And then these were all ideas that he had. So, make up a kid, which, by the way, he gave this idea and I went ahead and stole it. And so you can see the video of we when we mocked up a kid in our youth ministry, talked about, using disposable cameras and kind of that vintage look, creating broadcast channels for communication and just community and conversation, doing like a live performance, using like, the live feature, natively woven into some of these social media platforms and then finally Bible trivia, which sneak peek my winter season social

00:11:00:00 - 00:11:24:15
Nick Clason | Hybrid Ministry
media pack has a Bible Trivia one, but then you got to know that he has. Like I said, he has a a platform, called Nucleus Social. So this is what I'm going to be though. That was just his video. Like here's some ideas how to run it. But his actual social media pack, once again similar to Sunday Social made for big church, like social media is not just youth ministry, social medias ease.

00:11:24:15 - 00:11:41:11
Nick Clason | Hybrid Ministry
I'm going to give it a nine. It has some more powerful tools and some of the other ones that we've looked at. Personalization. I'm going to go ahead and give it a five. There's some edited, edited ability. And some of these is especially if you know how to use things like, After Effects, Premiere Pro, Adobe Photoshop, Reels and Shorts.

00:11:41:11 - 00:12:01:08
Nick Clason | Hybrid Ministry
I'm going to give this a seven. This is the highest, this is a higher score than the Sunday social one because it's baked into the cost, not just an add on. However, you'll notice that it's about the same cost as Sunday socials. So this is Brady's like, base package. It's just it is 49. Where Sunday social. It's like it jumps up on you as you add it on.

00:12:01:08 - 00:12:20:26
Nick Clason | Hybrid Ministry
And so we're gonna go ahead and give the cost factor about a six which brings his out to 2740 which is this is probably and this one is Sunday social are probably the most beautiful like of all the packs. Like they just have professional designers on their team and they just do an amazing, amazing job with their stuff.

00:12:20:29 - 00:12:49:08
Nick Clason | Hybrid Ministry
This one's a new one that I just came across. I got an email from Download Youth Ministry as a part of my platinum membership that a service called The Seer. The sermon multiplier, is giving platinum members a free trial for three months, some different credits to use their platform. And so this is got a lot of some social media, components woven into it, but it's also got some other, things like AI devotionals that it can, it can create and develop for us.

00:12:49:08 - 00:13:10:22
Nick Clason | Hybrid Ministry
And so this is the most personalized option so far. What you do is you upload a video of yourself teaching, and then it creates and spits out for you devotionals, graphics and real. So is I'm going to give it a six on these like the actual platforms. Easy. You click upload, it uploads. But here's why I didn't make it a ten.

00:13:10:22 - 00:13:30:20
Nick Clason | Hybrid Ministry
On ease is because you must have a video of yourself, and not every youth pastor has a video of themselves teaching. And so I happen to that's part of our strategy. We we post all of our long form videos, to YouTube. So I had one that I could use as a test that was clean and didn't have any lower thirds that were going to get chopped off on the sides if I uploaded it.

00:13:30:22 - 00:13:45:22
Nick Clason | Hybrid Ministry
And I also it needed to be under five megabytes, which one of my videos is like 5.8. And so that was kind of a bummer because I was like, well, I have to compress this in order to get it. And like, that's a whole nother like step. And there was no option to to do that. Woven into the dashboard, there.

00:13:45:25 - 00:14:11:00
Nick Clason | Hybrid Ministry
The personalization factor, I'm giving this one a ten. Like my face, my voice, my sermon clipped into social media, my quotes, that it spits out for you. Like you can't get more personalized in that reusing shorts. They do it. They give you four custom ones based off and clipped up from that video and then finally cost, I'm going to give it a seven because, if you're a platinum member, it's like a one.

00:14:11:00 - 00:14:38:01
Nick Clason | Hybrid Ministry
And if it's just a little random added perk to it, like you weren't getting the platinum membership for this. Fantastic. But if not, it's it is a little bit expensive because it's sitting there behind the platinum membership. Now, you realize this is another feature from Download Youth Ministry. So you can pair this with the graphics pack. And now now we might be talking melding kind of these two scores together because it's a couple of different angles of social media.

00:14:38:01 - 00:15:00:29
Nick Clason | Hybrid Ministry
So just something to consider there. That ends up being 33 out of 40. And then the final one is the winter seasonal social media pack. Here's how I found it I actually made this one. But I do need a better SEO engineer. It. Listen, it's me. I'm the SEO engineer, which means it's not that good, but I actually got this text yesterday from a friend who said that I showed up in a ChatGPT search, so maybe something I'm doing is working.

00:15:01:04 - 00:15:20:25
Nick Clason | Hybrid Ministry
But here's what I noticed. Mine did pretty well versus some of these professionals. Reminder I'm not a professional. I'm a professional and paid youth pastor. But that's it. Like this whole social media thing, this is a side gig. This is my guest bedroom, before a dentist appointment that I have on a Friday on my day off. So, like, that's, you know, this is the back of my phone I'm talking into.

00:15:20:25 - 00:15:40:09
Nick Clason | Hybrid Ministry
But here's the thing. Here's my score. I'm going to give it a nine for ease. And I'm not just saying that because it's mine. Like I give you everything. I give you the videos and you take them and you post them, okay? However, I'm going to give it a nine because you still have to get your camera out and film yourself at some points, because I care about the personalization side of it.

00:15:40:09 - 00:15:58:19
Nick Clason | Hybrid Ministry
I can't just give you the graphics. If I were doing just a graphics pack, I would make it as easy as all the other ones, but I I'm asking you and your your voice as a youth pastor or your students or your volunteers to become some of the faces and some of the personalities on your social media. But that's what makes it a ten, personalization.

00:15:58:19 - 00:16:19:17
Nick Clason | Hybrid Ministry
Like you look at my pack across my grid and my feed here, like it's not just a bunch of, like, unfazed and unnamed graphics like it is my self, my people, our student ministry. The reels and shorts. It's a ten. It is based on reels and shorts. There are more reels and static graphics. There's only one post type that is a graphic or a carousel post type.

00:16:19:17 - 00:16:50:17
Nick Clason | Hybrid Ministry
The rest are all based on short form vertical video, TikTok reels, YouTube shorts, and then finally the cost. I'm going to say a nine, bro. It's only $4 per month. Like we had $15. We had completely free. But all it was is like one like set of graphics, but with $4 per month, for three months of social media or you get this pack, if you don't want to become a hybrid hero member at $4 per month, this pack standalone is 1799 and $18 for three months once again.

00:16:50:17 - 00:17:11:17
Nick Clason | Hybrid Ministry
So my total score is 38 out of 40. And so this is how I rank the social media packs for student ministries. These are the four things that matter to me. And the ease and personalization reels and shorts and cost. And these are the four things that I tried to lean in on my pack and so if you found this video helpful, a like a subscribe, a comment, a share would be amazing.

00:17:11:24 - 00:17:25:11
Nick Clason | Hybrid Ministry
And if you think that the Winter season social media pack would help be a game changer for you and your social media and your church's student ministry, encourage you to go check it out and grab it right now. But until next time my friends. And as always, don't forget stay hybrid.

]]> Episode 122: Why Your Youth Ministry Follow-Up Isn't Working https://www.hybridministry.xyz/122 7e9ff220-abb7-4e9c-ae3d-6d53c625a0be Thu, 07 Nov 2024 07:00:00 -0600 Nick Clason 122 Why Your Youth Ministry Follow-Up Isn't Working full Nick Clason New Visitor to your Youth Group? Yay! Now what? How do you follow-up in a way that doesn't feel weird or creepy? Good question! Let's explore it together! 14:59 no THE ULTIMATE GUEST FOLLOW UP BOX https://www.patreon.com/hybridministry/shop/ultimate-first-time-guest-box-579557?source=storefront DESCRIPTION New Visitor to your Youth Group? Yay! Now what? How do you follow-up in a way that doesn't feel weird or creepy? Good question! Let's explore it together! SHOWNOTES http://www.hybridministry.xyz/122 //THE ULTIMATE GUEST FOLLOW UP BOX https://www.patreon.com/hybridministry/shop/ultimate-first-time-guest-box-579557?source=storefront //OUR WELCOME VIDEO https://www.youtube.com/watch?v=neb34eYasCY //EPISODE 100 https://www.youtube.com/watch?v=q0L-Dxhs7cI 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz -------------- 🎉 FREE STUFF 🎉 We have all kinds of FREE Things that you can use in your context! The best way to pay us back is a review or a YouTube Subscribe! https://www.linktr.ee/clasonnick -------------- 🛠️TOOLS I USE THAT CAN HELP YOU! Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products VIDIQ https://vidiq.com/hybrid BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit 🕰️TIMECODES 00:00 Better First Time Guest Followup 01:31 Guest Follow-Up Gone Hybrid 02:42 Where the Idea Began 05:08 Mailing Boxes Begins! 06:47 The Ultimate Welcome Box -------------- TRANSCRIPT 00:00:00:00 - 00:00:01:00 Nick Clason | Hybrid Ministry So you have a 00:00:01:00 - 00:00:03:05 Nick Clason | Hybrid Ministry brand new student or 00:00:03:05 - 00:00:04:20 Nick Clason | Hybrid Ministry person to your church. 00:00:04:20 - 00:00:05:01 Nick Clason | Hybrid Ministry Hooray! 00:00:05:01 - 00:00:06:08 Nick Clason | Hybrid Ministry Congratulations! That's 00:00:06:08 - 00:00:07:29 Nick Clason | Hybrid Ministry so exciting. 00:00:08:00 - 00:00:09:24 Nick Clason | Hybrid Ministry Now how do 00:00:09:24 - 00:00:14:18 Nick Clason | Hybrid Ministry we make sure that they return well, without seeming 00:00:14:29 - 00:00:20:06 Nick Clason | Hybrid Ministry weird or creepy or old and out of touch? 00:00:20:06 - 00:00:35:21 Nick Clason | Hybrid Ministry So here's the thing. We all want our students to attend our church. We want them also to feel comfortable and then hopefully ultimately find a home at our church or in our group or with our student ministry. 00:00:35:23 - 00:01:01:11 Nick Clason | Hybrid Ministry And so a visitor is great, but a returning guest even better. See in this podcast, in this episode, what I want to do is I'm going to share with you our step by step guest follow up process and the physical and in-person product that we are using to turn our process hybrid. And I want to give you this box artwork. 00:01:01:17 - 00:01:02:17 Nick Clason | Hybrid Ministry So go ahead and you 00:01:02:17 - 00:01:08:21 Nick Clason | Hybrid Ministry can scrub ahead. You can click the link down below in the description or go to I start talking about the box design 00:01:08:21 - 00:01:09:02 Nick Clason | Hybrid Ministry in 00:01:09:02 - 00:01:17:14 Nick Clason | Hybrid Ministry this YouTube playlist, and you can go ahead and grab that link from us and go check it out. If you're following along here on YouTube, just a reminder there are chapters 00:01:17:14 - 00:01:17:27 Nick Clason | Hybrid Ministry down 00:01:17:27 - 00:01:22:24 Nick Clason | Hybrid Ministry along at the bottom so that you can skip straight ahead to the parts of the video that make the most sense to you. 00:01:22:25 - 00:01:28:10 Nick Clason | Hybrid Ministry But just as a reminder, hybrid is taking your in-person moment and your digital and finding a way to 00:01:28:10 - 00:01:31:18 Nick Clason | Hybrid Ministry intersect them together. So my 00:01:31:18 - 00:01:37:00 Nick Clason | Hybrid Ministry guess is give me a like, if you are the type of person who, when you have a student, you send them 00:01:37:00 - 00:01:37:10 Nick Clason | Hybrid Ministry a 00:01:37:10 - 00:01:40:06 Nick Clason | Hybrid Ministry postcard or go ahead and give me a 00:01:40:06 - 00:01:43:09 Nick Clason | Hybrid Ministry subscribe, if maybe not just a postcard, but 00:01:43:09 - 00:01:45:14 Nick Clason | Hybrid Ministry you're also sending a text message, right? 00:01:45:14 - 00:02:05:05 Nick Clason | Hybrid Ministry So early on I would I would send postcards. That was and I still do send postcards as, the way that I was kind of trained and I even like as a youth group student received postcards and, and I still do believe in the power of the personal touch. And I, I think that mail, does actually play an important role in youth ministry. 00:02:05:05 - 00:02:25:05 Nick Clason | Hybrid Ministry And I think students don't receive mail very often. So I think it's helpful and beneficial for them to get it. Text messages. I do also believe they're important, especially as we talk about hybrid and the intersection of that hybrid being where, it often lands in the hands and in the palms of a student's cell phone. But I don't know about you, but I send a postcard, and it's like 00:02:27:07 - 00:02:28:18 Nick Clason | Hybrid Ministry where I send a text. 00:02:28:18 - 00:02:40:04 Nick Clason | Hybrid Ministry And one time, literally, I got I sent a text from my personal cell phone number, and I got the word stop like, no, no, this was not an automated text like, this is a human being, but okay. 00:02:40:04 - 00:02:47:19 Nick Clason | Hybrid Ministry Got it. I'll stop. So enter Covid when Covid hit. For those of you watching 00:02:47:19 - 00:02:50:05 Nick Clason | Hybrid Ministry Linked Up, here is our 100th episode 00:02:50:05 - 00:03:07:26 Nick Clason | Hybrid Ministry where I did a recap about where this all sort of hybrid thing started, but we created this full scale and full length digital expression of youth ministry like a full, almost like YouTube variety show, Think like Jimmy Fallon, but youth ministry and YouTube. 00:03:07:26 - 00:03:10:22 Nick Clason | Hybrid Ministry And so our Covid experience was so 00:03:10:22 - 00:03:11:02 Nick Clason | Hybrid Ministry of our show. And so therefore we would drop a rubber duck and a postcard, but we would do a physical door drop at their, house and at their, their door. And so, I would then get students, or even parents come talk to me on the weekends and be like, thank you. 00:03:44:00 - 00:04:00:14 Nick Clason | Hybrid Ministry our show. And so therefore we would drop a rubber duck and a postcard, but we would do a physical door drop at their, house and at their, their door. And so, I would then get students, or even parents come talk to me on the weekends and be like, thank you. 00:04:00:14 - 00:04:31:26 Nick Clason | Hybrid Ministry So much. I mean, long gone now were the days of the, unanswered texts or the postcards sent into a black hole. Like, now I'm getting students and parents who are actually acknowledging our efforts and acknowledging us, helping roll out the red carpet to help make them feel welcome. It was a great response, but unfortunately, due to like where I lived and how regionally drawn our churches our church was and how far students drove to to come and attend our campus, and the fact that they could do it online. 00:04:31:26 - 00:04:32:18 Nick Clason | Hybrid Ministry Us they didn't have to 00:04:32:18 - 00:04:52:00 Nick Clason | Hybrid Ministry get in the car and come drive a certain distance to our church. It took me a whole day like I remember one Thursday. So our youth night was Wednesday, one Thursday I spent like 9 to 5 in the car just doing these, these door drops. And so, I was just, you know, I was like, I guess that's part of the job, right? 00:04:52:01 - 00:05:13:17 Nick Clason | Hybrid Ministry I was talking to my boss and I was like, hey, like, I spent my whole Thursday driving around new, so great. And I saw him all the great things. And he's like, you spent your whole day driving. I was like, we can on. Yeah. And he's like, oh, let's, let's, let's change that. And so, what we started doing as opposed to like the physical, me getting in my car, taking it and putting it on their doorstep. 00:05:13:24 - 00:05:33:14 Nick Clason | Hybrid Ministry We started, taking the same concept, getting it to their hands. But instead of me doing it, we started paying the post office to do it as if there were some sort of service that could take something from point A to point B, and that is woven all throughout the fabric of our country being it's the post office. 00:05:33:14 - 00:05:56:01 Nick Clason | Hybrid Ministry So we started shipping things and it was expensive. Don't get me wrong, we created like a branded box, and now it's like we had to include a little bit more than just a duck in a postcard, so that the box didn't seem boring and empty. But we started shipping it. And so, that that strategy, we kind of laid that over and carried that over, here where I work now. 00:05:56:04 - 00:06:00:29 Nick Clason | Hybrid Ministry And it's I started for the first probably like two years of my, my tenure here at this church 00:06:00:29 - 00:06:17:20 Nick Clason | Hybrid Ministry with text message, follow up for first time guess. And I can count on one finger, the amount of times I got a response. And that response was in those two years, the word stop. And so I said, hey, listen, maybe I'm just too old for this. 00:06:17:20 - 00:06:37:01 Nick Clason | Hybrid Ministry Like I'm in my mid 30s and maybe students are like, I that's weird to text the guy in the in his 30s, or maybe text messages to students who they don't have the contact info from, especially from a phone number that it's not local. I live in DFW, Dallas-Fort worth, Texas. My phone number is from Dayton, Ohio. Like there is a massive difference in those two area codes. 00:06:37:01 - 00:06:52:11 Nick Clason | Hybrid Ministry And so they see someone down here with an 807 area code seeing a nine, three seven area code. They don't know what to do with it. So they ghosted as they do. And so I suggest and I propose what if we bring back the boxes. And so what I want to do is I want to share with you this right here. 00:06:52:14 - 00:07:10:13 Nick Clason | Hybrid Ministry This is our welcome box. It's branded. It's custom for us. And so if you look on all the sides, it's got a little, it's great to meet you. It's got, you know, yay! You're here. And then the top here, says welcome, along with a return address and a spot for us to put their address. 00:07:10:15 - 00:07:30:04 Nick Clason | Hybrid Ministry And then on the back, it's got our social handles. And what I want to do is I want to go through step by step, item by item, and, boxes here with you. And so, one of the things that we do is every single, every single semester, but three times a year, we do like a four, we do a winter, and then we do a summer calendar. 00:07:30:04 - 00:07:50:28 Nick Clason | Hybrid Ministry And what we do is we make our calendars into magnets. And so you look here, this is a magnet. It's about eight inches long. And so, truth be told, this box right here is about eight inches, and it's eight inches because the magnet is eight inches. I made the decision to make the box the same size as the magnet. 00:07:50:28 - 00:08:11:12 Nick Clason | Hybrid Ministry And so then I made sure that everything from the size of the magnet on down would be able to fit into the box. So, we put the magnet in there. The magnet has all of our events. And you'll also notice here's an opportunity to go hybrid. This right here is just a link to subscribe to the IX or the calendar type things. 00:08:11:14 - 00:08:29:13 Nick Clason | Hybrid Ministry It's a calendar, extension you can get it from, like creating, a Google calendar, a calendar, a Google calendar calendar. And then you can share that out. And so that's what we did. And so students can add this and subscribe to their calendar. We haven't gotten as many of those from students, but I know we've gotten some scans from parents. 00:08:29:13 - 00:08:48:07 Nick Clason | Hybrid Ministry And also we give specific and particular leader magnet. And so our leaders also can go ahead and scan that. And so that is our magnet. We also have this sticker here, and these frankly, they're just laying around. We got these for free. So these didn't really cost the anything. So so far I want to point out these. 00:08:48:07 - 00:09:08:08 Nick Clason | Hybrid Ministry We already print like we already pay for these for our students. And these are already laying around. So so far we're $0 into the box. Don't worry. It gets more expensive. This right here is just a little, promo, a nod to our social media. And so down the road, we will send them this postcard that simply says, life can be hard. 00:09:08:15 - 00:09:27:13 Nick Clason | Hybrid Ministry You don't have to do it alone. This is a QR code to our link tree. And then here's just a little preview of our churches, YouTube handle right there. And, probably our most popular video, which is what is anxiety? What do I do about it if I have it? And we'll just, God have to say about anxiety. 00:09:27:16 - 00:09:44:19 Nick Clason | Hybrid Ministry And so we will send this out a couple weeks after we send the box out. This is, this is a separate pieces doesn't go in the box that sent later. This is an additional kind of piece of merch. And again, once again, we have just some stuff kind of laying around that we inherited from the old regime. 00:09:44:19 - 00:10:07:29 Nick Clason | Hybrid Ministry And so we try to, like, get rid of it. The little guest box checklist that we have this, and like an extra piece of merch from our merch cabinet. So here's a piece of merch from our merch cabinet. Right here. This one's kind of unique. Okay, we have a lanyard. And the reason that we have a lanyard branded and all the things is that right here, we do, we do pins right? 00:10:07:29 - 00:10:29:22 Nick Clason | Hybrid Ministry Kind of like, think like Disney pin trading. So we'll create pins. And this right here is our little mascot guy. We call him Pugsley the platypus, because a baby platypus is a puggle. So one of our sixth graders one year recommended that we name them Pugsley. And so thus we did. And so we have this lanyard. And I actually have a lanyard for, like, my, staff nametag lanyard. 00:10:29:22 - 00:10:51:01 Nick Clason | Hybrid Ministry And this is full of pins. So like summer camp, Water wars, the Back to School bash, Space Jam night, like any, any event that we deem pin worthy. So coming up, we'll have our Christmas at the movies event. We'll. We've done costume parties. Any of those, they get designed. We just found a dude on Fiverr. He designed these for us. 00:10:51:01 - 00:11:12:29 Nick Clason | Hybrid Ministry And then we send these, after sticker mule and sticker mule creates the pins. And so then we stick this pin. This is the, like, og original. Pugsley pin. It's just a traditional guy. He's just wearing, like, our logo on his t shirt there. And, we put the original pin on the lanyard for the students, and then, right here, this has three for free. 00:11:12:29 - 00:11:32:23 Nick Clason | Hybrid Ministry And this is a, redeemable coupon at our student ministry cafe. They can turn this in and get three things for free. And then, we have these life books and these life books. We've gotten them, from the Gideons, the the Bible translator and the Bible, providers. And so you can actually get these for free. 00:11:32:23 - 00:11:51:19 Nick Clason | Hybrid Ministry And it's just it's like the book of John with like some notes, and it's designed well and graphically. And so you've probably seen these before, and truth be told, I like these. I also like the life and Six words book, that comes from, dare to share. But these we had like three cases of these again from the old regime. 00:11:51:19 - 00:12:07:26 Nick Clason | Hybrid Ministry And so we're like, let's go ahead and give these away. When these run out, we may reorder these. We may do a different sort of devotional, but but this is like the one sort of like devotional, sort of like spiritual peace. And then that's now the emptiness of the box and say, look down at the box there and you'll see, it's got this word right here. 00:12:07:26 - 00:12:24:19 Nick Clason | Hybrid Ministry It's got some copy and it simply says, hey there, we're so glad you joined us. Meet Pugsley, our platypus mascot, voted on and named by our students. We love it when students invest in student ministry. So in this box, you will find everything that you need to get started. And then it's a numbered list. You'll see one, two, three, four. 00:12:24:23 - 00:12:42:09 Nick Clason | Hybrid Ministry Number one. This lanyard is a great spot to hold pins. Number two, we started you with your first one and there's more to come at our Pin events and milestones throughout the year. Number three, this life book is a great place to find out about what Jesus is all about. Number four, some other random stuff because we wanted you to know how glad we are that you joined us. 00:12:42:09 - 00:12:57:25 Nick Clason | Hybrid Ministry We can't wait to get to know you. And then the very last piece of it, my favorite piece of it, the piece that I think makes it hybrid, is right. When you open the box, you see this QR code here and it just says welcome video, scan me. And so we'll have students who are new the open this up 00:12:57:25 - 00:13:01:23 Nick Clason | Hybrid Ministry theoretically on their porch, on their patio, wherever they will scan it. 00:13:01:26 - 00:13:24:02 Nick Clason | Hybrid Ministry And then we'll take them to a video right here. If you're watching on YouTube, you'll be able to see a preview of it, but linked right here, linked below is what I want to do is I want to offer you, the art for this box if you want to start creating your own. I'll also, give you like, a detailed tutorial, like where I ordered it from, as well as the copy for the welcome video. 00:13:24:02 - 00:13:49:26 Nick Clason | Hybrid Ministry And you can feel free to film that, throw that on a teleprompter, memorize it however you want to film it, and you can start creating better welcome and better guest returns for your youth ministry and for your student ministry. And once again, here's the reason that I like this is because this, gets them connected to us. This at a very minimum, one of the sections on this video right here says, we're so glad that you came. 00:13:49:29 - 00:14:10:19 Nick Clason | Hybrid Ministry And also welcome to our YouTube channel. And if you've been around this podcast or this YouTube playlist, any link or a YouTube channel, any length of time you know that 95% of teenagers are claiming to be and be active on YouTube. And so therefore, I think we as youth ministries should make that a priority. We and our student ministry have made it a priority. 00:14:10:21 - 00:14:27:22 Nick Clason | Hybrid Ministry And so, I, I think that that's a fantastic way to expose, in a sort of like, non-threatening way, expose your students to your channel, then maybe next time to log in to the YouTube account. One of our video shows up because they've already watched one. Or maybe they like that video. Maybe they subscribe to that video. 00:14:27:23 - 00:14:52:04 Nick Clason | Hybrid Ministry Now we're in their subscriptions with all of our teachings and all of those types of things, which, by the way, I can explain and show to you how to start posting your teachings to YouTube so that they live beyond your Sunday or Wednesday services. That video is going to be linked right here on screen, and I can't wait for you to take a look at that, because we're trying to make digital discipleship here at the Hybrid Ministry Podcast easy, possible and accessible. 00:14:52:04 - 00:14:55:28 Nick Clason | Hybrid Ministry So as always, don't forget to stay hybrid. Youth Ministry, Student Ministry, Visitor Follow Up, Guest Follow Up, First Time Guest, Hybrid Ministry, YouTube for Youth Ministry, Youth Ministry Podcast, Youth Pastor, Youth Ministry Coach, Nick Clason THE ULTIMATE GUEST FOLLOW UP BOX
https://www.patreon.com/hybridministry/shop/ultimate-first-time-guest-box-579557?source=storefront

DESCRIPTION
New Visitor to your Youth Group?
Yay!
Now what? How do you follow-up in a way that doesn't feel weird or creepy?
Good question! Let's explore it together!

SHOWNOTES
http://www.hybridministry.xyz/122

//THE ULTIMATE GUEST FOLLOW UP BOX
https://www.patreon.com/hybridministry/shop/ultimate-first-time-guest-box-579557?source=storefront

//OUR WELCOME VIDEO
https://www.youtube.com/watch?v=neb34eYasCY

//EPISODE 100
https://www.youtube.com/watch?v=q0L-Dxhs7cI

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
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Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

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We have all kinds of FREE Things that you can use in your context!
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🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

🕰️TIMECODES
00:00 Better First Time Guest Followup
01:31 Guest Follow-Up Gone Hybrid
02:42 Where the Idea Began
05:08 Mailing Boxes Begins!
06:47 The Ultimate Welcome Box

--------------
TRANSCRIPT
00:00:00:00 - 00:00:01:00
Nick Clason | Hybrid Ministry
So you have a

00:00:01:00 - 00:00:03:05
Nick Clason | Hybrid Ministry
brand new student or

00:00:03:05 - 00:00:04:20
Nick Clason | Hybrid Ministry
person to your church.

00:00:04:20 - 00:00:05:01
Nick Clason | Hybrid Ministry
Hooray!

00:00:05:01 - 00:00:06:08
Nick Clason | Hybrid Ministry
Congratulations! That's

00:00:06:08 - 00:00:07:29
Nick Clason | Hybrid Ministry
so exciting.

00:00:08:00 - 00:00:09:24
Nick Clason | Hybrid Ministry
Now how do

00:00:09:24 - 00:00:14:18
Nick Clason | Hybrid Ministry
we make sure that they return well, without seeming

00:00:14:29 - 00:00:20:06
Nick Clason | Hybrid Ministry
weird or creepy or old and out of touch?

00:00:20:06 - 00:00:35:21
Nick Clason | Hybrid Ministry
So here's the thing. We all want our students to attend our church. We want them also to feel comfortable and then hopefully ultimately find a home at our church or in our group or with our student ministry.

00:00:35:23 - 00:01:01:11
Nick Clason | Hybrid Ministry
And so a visitor is great, but a returning guest even better. See in this podcast, in this episode, what I want to do is I'm going to share with you our step by step guest follow up process and the physical and in-person product that we are using to turn our process hybrid. And I want to give you this box artwork.

00:01:01:17 - 00:01:02:17
Nick Clason | Hybrid Ministry
So go ahead and you

00:01:02:17 - 00:01:08:21
Nick Clason | Hybrid Ministry
can scrub ahead. You can click the link down below in the description or go to I start talking about the box design

00:01:08:21 - 00:01:09:02
Nick Clason | Hybrid Ministry
in

00:01:09:02 - 00:01:17:14
Nick Clason | Hybrid Ministry
this YouTube playlist, and you can go ahead and grab that link from us and go check it out. If you're following along here on YouTube, just a reminder there are chapters

00:01:17:14 - 00:01:17:27
Nick Clason | Hybrid Ministry
down

00:01:17:27 - 00:01:22:24
Nick Clason | Hybrid Ministry
along at the bottom so that you can skip straight ahead to the parts of the video that make the most sense to you.

00:01:22:25 - 00:01:28:10
Nick Clason | Hybrid Ministry
But just as a reminder, hybrid is taking your in-person moment and your digital and finding a way to

00:01:28:10 - 00:01:31:18
Nick Clason | Hybrid Ministry
intersect them together. So my

00:01:31:18 - 00:01:37:00
Nick Clason | Hybrid Ministry
guess is give me a like, if you are the type of person who, when you have a student, you send them

00:01:37:00 - 00:01:37:10
Nick Clason | Hybrid Ministry
a

00:01:37:10 - 00:01:40:06
Nick Clason | Hybrid Ministry
postcard or go ahead and give me a

00:01:40:06 - 00:01:43:09
Nick Clason | Hybrid Ministry
subscribe, if maybe not just a postcard, but

00:01:43:09 - 00:01:45:14
Nick Clason | Hybrid Ministry
you're also sending a text message, right?

00:01:45:14 - 00:02:05:05
Nick Clason | Hybrid Ministry
So early on I would I would send postcards. That was and I still do send postcards as, the way that I was kind of trained and I even like as a youth group student received postcards and, and I still do believe in the power of the personal touch. And I, I think that mail, does actually play an important role in youth ministry.

00:02:05:05 - 00:02:25:05
Nick Clason | Hybrid Ministry
And I think students don't receive mail very often. So I think it's helpful and beneficial for them to get it. Text messages. I do also believe they're important, especially as we talk about hybrid and the intersection of that hybrid being where, it often lands in the hands and in the palms of a student's cell phone. But I don't know about you, but I send a postcard, and it's like

00:02:27:07 - 00:02:28:18
Nick Clason | Hybrid Ministry
where I send a text.

00:02:28:18 - 00:02:40:04
Nick Clason | Hybrid Ministry
And one time, literally, I got I sent a text from my personal cell phone number, and I got the word stop like, no, no, this was not an automated text like, this is a human being, but okay.

00:02:40:04 - 00:02:47:19
Nick Clason | Hybrid Ministry
Got it. I'll stop. So enter Covid when Covid hit. For those of you watching

00:02:47:19 - 00:02:50:05
Nick Clason | Hybrid Ministry
Linked Up, here is our 100th episode

00:02:50:05 - 00:03:07:26
Nick Clason | Hybrid Ministry
where I did a recap about where this all sort of hybrid thing started, but we created this full scale and full length digital expression of youth ministry like a full, almost like YouTube variety show, Think like Jimmy Fallon, but youth ministry and YouTube.

00:03:07:26 - 00:03:10:22
Nick Clason | Hybrid Ministry
And so our Covid experience was so

00:03:10:22 - 00:03:11:02
Nick Clason | Hybrid Ministry
of our show. And so therefore we would drop a rubber duck and a postcard, but we would do a physical door drop at their, house and at their, their door. And so, I would then get students, or even parents come talk to me on the weekends and be like, thank you.

00:03:44:00 - 00:04:00:14
Nick Clason | Hybrid Ministry
our show. And so therefore we would drop a rubber duck and a postcard, but we would do a physical door drop at their, house and at their, their door. And so, I would then get students, or even parents come talk to me on the weekends and be like, thank you.

00:04:00:14 - 00:04:31:26
Nick Clason | Hybrid Ministry
So much. I mean, long gone now were the days of the, unanswered texts or the postcards sent into a black hole. Like, now I'm getting students and parents who are actually acknowledging our efforts and acknowledging us, helping roll out the red carpet to help make them feel welcome. It was a great response, but unfortunately, due to like where I lived and how regionally drawn our churches our church was and how far students drove to to come and attend our campus, and the fact that they could do it online.

00:04:31:26 - 00:04:32:18
Nick Clason | Hybrid Ministry
Us they didn't have to

00:04:32:18 - 00:04:52:00
Nick Clason | Hybrid Ministry
get in the car and come drive a certain distance to our church. It took me a whole day like I remember one Thursday. So our youth night was Wednesday, one Thursday I spent like 9 to 5 in the car just doing these, these door drops. And so, I was just, you know, I was like, I guess that's part of the job, right?

00:04:52:01 - 00:05:13:17
Nick Clason | Hybrid Ministry
I was talking to my boss and I was like, hey, like, I spent my whole Thursday driving around new, so great. And I saw him all the great things. And he's like, you spent your whole day driving. I was like, we can on. Yeah. And he's like, oh, let's, let's, let's change that. And so, what we started doing as opposed to like the physical, me getting in my car, taking it and putting it on their doorstep.

00:05:13:24 - 00:05:33:14
Nick Clason | Hybrid Ministry
We started, taking the same concept, getting it to their hands. But instead of me doing it, we started paying the post office to do it as if there were some sort of service that could take something from point A to point B, and that is woven all throughout the fabric of our country being it's the post office.

00:05:33:14 - 00:05:56:01
Nick Clason | Hybrid Ministry
So we started shipping things and it was expensive. Don't get me wrong, we created like a branded box, and now it's like we had to include a little bit more than just a duck in a postcard, so that the box didn't seem boring and empty. But we started shipping it. And so, that that strategy, we kind of laid that over and carried that over, here where I work now.

00:05:56:04 - 00:06:00:29
Nick Clason | Hybrid Ministry
And it's I started for the first probably like two years of my, my tenure here at this church

00:06:00:29 - 00:06:17:20
Nick Clason | Hybrid Ministry
with text message, follow up for first time guess. And I can count on one finger, the amount of times I got a response. And that response was in those two years, the word stop. And so I said, hey, listen, maybe I'm just too old for this.

00:06:17:20 - 00:06:37:01
Nick Clason | Hybrid Ministry
Like I'm in my mid 30s and maybe students are like, I that's weird to text the guy in the in his 30s, or maybe text messages to students who they don't have the contact info from, especially from a phone number that it's not local. I live in DFW, Dallas-Fort worth, Texas. My phone number is from Dayton, Ohio. Like there is a massive difference in those two area codes.

00:06:37:01 - 00:06:52:11
Nick Clason | Hybrid Ministry
And so they see someone down here with an 807 area code seeing a nine, three seven area code. They don't know what to do with it. So they ghosted as they do. And so I suggest and I propose what if we bring back the boxes. And so what I want to do is I want to share with you this right here.

00:06:52:14 - 00:07:10:13
Nick Clason | Hybrid Ministry
This is our welcome box. It's branded. It's custom for us. And so if you look on all the sides, it's got a little, it's great to meet you. It's got, you know, yay! You're here. And then the top here, says welcome, along with a return address and a spot for us to put their address.

00:07:10:15 - 00:07:30:04
Nick Clason | Hybrid Ministry
And then on the back, it's got our social handles. And what I want to do is I want to go through step by step, item by item, and, boxes here with you. And so, one of the things that we do is every single, every single semester, but three times a year, we do like a four, we do a winter, and then we do a summer calendar.

00:07:30:04 - 00:07:50:28
Nick Clason | Hybrid Ministry
And what we do is we make our calendars into magnets. And so you look here, this is a magnet. It's about eight inches long. And so, truth be told, this box right here is about eight inches, and it's eight inches because the magnet is eight inches. I made the decision to make the box the same size as the magnet.

00:07:50:28 - 00:08:11:12
Nick Clason | Hybrid Ministry
And so then I made sure that everything from the size of the magnet on down would be able to fit into the box. So, we put the magnet in there. The magnet has all of our events. And you'll also notice here's an opportunity to go hybrid. This right here is just a link to subscribe to the IX or the calendar type things.

00:08:11:14 - 00:08:29:13
Nick Clason | Hybrid Ministry
It's a calendar, extension you can get it from, like creating, a Google calendar, a calendar, a Google calendar calendar. And then you can share that out. And so that's what we did. And so students can add this and subscribe to their calendar. We haven't gotten as many of those from students, but I know we've gotten some scans from parents.

00:08:29:13 - 00:08:48:07
Nick Clason | Hybrid Ministry
And also we give specific and particular leader magnet. And so our leaders also can go ahead and scan that. And so that is our magnet. We also have this sticker here, and these frankly, they're just laying around. We got these for free. So these didn't really cost the anything. So so far I want to point out these.

00:08:48:07 - 00:09:08:08
Nick Clason | Hybrid Ministry
We already print like we already pay for these for our students. And these are already laying around. So so far we're $0 into the box. Don't worry. It gets more expensive. This right here is just a little, promo, a nod to our social media. And so down the road, we will send them this postcard that simply says, life can be hard.

00:09:08:15 - 00:09:27:13
Nick Clason | Hybrid Ministry
You don't have to do it alone. This is a QR code to our link tree. And then here's just a little preview of our churches, YouTube handle right there. And, probably our most popular video, which is what is anxiety? What do I do about it if I have it? And we'll just, God have to say about anxiety.

00:09:27:16 - 00:09:44:19
Nick Clason | Hybrid Ministry
And so we will send this out a couple weeks after we send the box out. This is, this is a separate pieces doesn't go in the box that sent later. This is an additional kind of piece of merch. And again, once again, we have just some stuff kind of laying around that we inherited from the old regime.

00:09:44:19 - 00:10:07:29
Nick Clason | Hybrid Ministry
And so we try to, like, get rid of it. The little guest box checklist that we have this, and like an extra piece of merch from our merch cabinet. So here's a piece of merch from our merch cabinet. Right here. This one's kind of unique. Okay, we have a lanyard. And the reason that we have a lanyard branded and all the things is that right here, we do, we do pins right?

00:10:07:29 - 00:10:29:22
Nick Clason | Hybrid Ministry
Kind of like, think like Disney pin trading. So we'll create pins. And this right here is our little mascot guy. We call him Pugsley the platypus, because a baby platypus is a puggle. So one of our sixth graders one year recommended that we name them Pugsley. And so thus we did. And so we have this lanyard. And I actually have a lanyard for, like, my, staff nametag lanyard.

00:10:29:22 - 00:10:51:01
Nick Clason | Hybrid Ministry
And this is full of pins. So like summer camp, Water wars, the Back to School bash, Space Jam night, like any, any event that we deem pin worthy. So coming up, we'll have our Christmas at the movies event. We'll. We've done costume parties. Any of those, they get designed. We just found a dude on Fiverr. He designed these for us.

00:10:51:01 - 00:11:12:29
Nick Clason | Hybrid Ministry
And then we send these, after sticker mule and sticker mule creates the pins. And so then we stick this pin. This is the, like, og original. Pugsley pin. It's just a traditional guy. He's just wearing, like, our logo on his t shirt there. And, we put the original pin on the lanyard for the students, and then, right here, this has three for free.

00:11:12:29 - 00:11:32:23
Nick Clason | Hybrid Ministry
And this is a, redeemable coupon at our student ministry cafe. They can turn this in and get three things for free. And then, we have these life books and these life books. We've gotten them, from the Gideons, the the Bible translator and the Bible, providers. And so you can actually get these for free.

00:11:32:23 - 00:11:51:19
Nick Clason | Hybrid Ministry
And it's just it's like the book of John with like some notes, and it's designed well and graphically. And so you've probably seen these before, and truth be told, I like these. I also like the life and Six words book, that comes from, dare to share. But these we had like three cases of these again from the old regime.

00:11:51:19 - 00:12:07:26
Nick Clason | Hybrid Ministry
And so we're like, let's go ahead and give these away. When these run out, we may reorder these. We may do a different sort of devotional, but but this is like the one sort of like devotional, sort of like spiritual peace. And then that's now the emptiness of the box and say, look down at the box there and you'll see, it's got this word right here.

00:12:07:26 - 00:12:24:19
Nick Clason | Hybrid Ministry
It's got some copy and it simply says, hey there, we're so glad you joined us. Meet Pugsley, our platypus mascot, voted on and named by our students. We love it when students invest in student ministry. So in this box, you will find everything that you need to get started. And then it's a numbered list. You'll see one, two, three, four.

00:12:24:23 - 00:12:42:09
Nick Clason | Hybrid Ministry
Number one. This lanyard is a great spot to hold pins. Number two, we started you with your first one and there's more to come at our Pin events and milestones throughout the year. Number three, this life book is a great place to find out about what Jesus is all about. Number four, some other random stuff because we wanted you to know how glad we are that you joined us.

00:12:42:09 - 00:12:57:25
Nick Clason | Hybrid Ministry
We can't wait to get to know you. And then the very last piece of it, my favorite piece of it, the piece that I think makes it hybrid, is right. When you open the box, you see this QR code here and it just says welcome video, scan me. And so we'll have students who are new the open this up

00:12:57:25 - 00:13:01:23
Nick Clason | Hybrid Ministry
theoretically on their porch, on their patio, wherever they will scan it.

00:13:01:26 - 00:13:24:02
Nick Clason | Hybrid Ministry
And then we'll take them to a video right here. If you're watching on YouTube, you'll be able to see a preview of it, but linked right here, linked below is what I want to do is I want to offer you, the art for this box if you want to start creating your own. I'll also, give you like, a detailed tutorial, like where I ordered it from, as well as the copy for the welcome video.

00:13:24:02 - 00:13:49:26
Nick Clason | Hybrid Ministry
And you can feel free to film that, throw that on a teleprompter, memorize it however you want to film it, and you can start creating better welcome and better guest returns for your youth ministry and for your student ministry. And once again, here's the reason that I like this is because this, gets them connected to us. This at a very minimum, one of the sections on this video right here says, we're so glad that you came.

00:13:49:29 - 00:14:10:19
Nick Clason | Hybrid Ministry
And also welcome to our YouTube channel. And if you've been around this podcast or this YouTube playlist, any link or a YouTube channel, any length of time you know that 95% of teenagers are claiming to be and be active on YouTube. And so therefore, I think we as youth ministries should make that a priority. We and our student ministry have made it a priority.

00:14:10:21 - 00:14:27:22
Nick Clason | Hybrid Ministry
And so, I, I think that that's a fantastic way to expose, in a sort of like, non-threatening way, expose your students to your channel, then maybe next time to log in to the YouTube account. One of our video shows up because they've already watched one. Or maybe they like that video. Maybe they subscribe to that video.

00:14:27:23 - 00:14:52:04
Nick Clason | Hybrid Ministry
Now we're in their subscriptions with all of our teachings and all of those types of things, which, by the way, I can explain and show to you how to start posting your teachings to YouTube so that they live beyond your Sunday or Wednesday services. That video is going to be linked right here on screen, and I can't wait for you to take a look at that, because we're trying to make digital discipleship here at the Hybrid Ministry Podcast easy, possible and accessible.

00:14:52:04 - 00:14:55:28
Nick Clason | Hybrid Ministry
So as always, don't forget to stay hybrid.

]]> THE ULTIMATE GUEST FOLLOW UP BOX
https://www.patreon.com/hybridministry/shop/ultimate-first-time-guest-box-579557?source=storefront

DESCRIPTION
New Visitor to your Youth Group?
Yay!
Now what? How do you follow-up in a way that doesn't feel weird or creepy?
Good question! Let's explore it together!

SHOWNOTES
http://www.hybridministry.xyz/122

//THE ULTIMATE GUEST FOLLOW UP BOX
https://www.patreon.com/hybridministry/shop/ultimate-first-time-guest-box-579557?source=storefront

//OUR WELCOME VIDEO
https://www.youtube.com/watch?v=neb34eYasCY

//EPISODE 100
https://www.youtube.com/watch?v=q0L-Dxhs7cI

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

🕰️TIMECODES
00:00 Better First Time Guest Followup
01:31 Guest Follow-Up Gone Hybrid
02:42 Where the Idea Began
05:08 Mailing Boxes Begins!
06:47 The Ultimate Welcome Box

--------------
TRANSCRIPT
00:00:00:00 - 00:00:01:00
Nick Clason | Hybrid Ministry
So you have a

00:00:01:00 - 00:00:03:05
Nick Clason | Hybrid Ministry
brand new student or

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Nick Clason | Hybrid Ministry
person to your church.

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Nick Clason | Hybrid Ministry
Hooray!

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Nick Clason | Hybrid Ministry
Congratulations! That's

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Nick Clason | Hybrid Ministry
so exciting.

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Nick Clason | Hybrid Ministry
Now how do

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Nick Clason | Hybrid Ministry
we make sure that they return well, without seeming

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Nick Clason | Hybrid Ministry
weird or creepy or old and out of touch?

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Nick Clason | Hybrid Ministry
So here's the thing. We all want our students to attend our church. We want them also to feel comfortable and then hopefully ultimately find a home at our church or in our group or with our student ministry.

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Nick Clason | Hybrid Ministry
And so a visitor is great, but a returning guest even better. See in this podcast, in this episode, what I want to do is I'm going to share with you our step by step guest follow up process and the physical and in-person product that we are using to turn our process hybrid. And I want to give you this box artwork.

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Nick Clason | Hybrid Ministry
So go ahead and you

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Nick Clason | Hybrid Ministry
can scrub ahead. You can click the link down below in the description or go to I start talking about the box design

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Nick Clason | Hybrid Ministry
in

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Nick Clason | Hybrid Ministry
this YouTube playlist, and you can go ahead and grab that link from us and go check it out. If you're following along here on YouTube, just a reminder there are chapters

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Nick Clason | Hybrid Ministry
down

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Nick Clason | Hybrid Ministry
along at the bottom so that you can skip straight ahead to the parts of the video that make the most sense to you.

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Nick Clason | Hybrid Ministry
But just as a reminder, hybrid is taking your in-person moment and your digital and finding a way to

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Nick Clason | Hybrid Ministry
intersect them together. So my

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Nick Clason | Hybrid Ministry
guess is give me a like, if you are the type of person who, when you have a student, you send them

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Nick Clason | Hybrid Ministry
a

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Nick Clason | Hybrid Ministry
postcard or go ahead and give me a

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Nick Clason | Hybrid Ministry
subscribe, if maybe not just a postcard, but

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Nick Clason | Hybrid Ministry
you're also sending a text message, right?

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Nick Clason | Hybrid Ministry
So early on I would I would send postcards. That was and I still do send postcards as, the way that I was kind of trained and I even like as a youth group student received postcards and, and I still do believe in the power of the personal touch. And I, I think that mail, does actually play an important role in youth ministry.

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Nick Clason | Hybrid Ministry
And I think students don't receive mail very often. So I think it's helpful and beneficial for them to get it. Text messages. I do also believe they're important, especially as we talk about hybrid and the intersection of that hybrid being where, it often lands in the hands and in the palms of a student's cell phone. But I don't know about you, but I send a postcard, and it's like

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Nick Clason | Hybrid Ministry
where I send a text.

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Nick Clason | Hybrid Ministry
And one time, literally, I got I sent a text from my personal cell phone number, and I got the word stop like, no, no, this was not an automated text like, this is a human being, but okay.

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Nick Clason | Hybrid Ministry
Got it. I'll stop. So enter Covid when Covid hit. For those of you watching

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Nick Clason | Hybrid Ministry
Linked Up, here is our 100th episode

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Nick Clason | Hybrid Ministry
where I did a recap about where this all sort of hybrid thing started, but we created this full scale and full length digital expression of youth ministry like a full, almost like YouTube variety show, Think like Jimmy Fallon, but youth ministry and YouTube.

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Nick Clason | Hybrid Ministry
And so our Covid experience was so

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Nick Clason | Hybrid Ministry
of our show. And so therefore we would drop a rubber duck and a postcard, but we would do a physical door drop at their, house and at their, their door. And so, I would then get students, or even parents come talk to me on the weekends and be like, thank you.

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Nick Clason | Hybrid Ministry
our show. And so therefore we would drop a rubber duck and a postcard, but we would do a physical door drop at their, house and at their, their door. And so, I would then get students, or even parents come talk to me on the weekends and be like, thank you.

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Nick Clason | Hybrid Ministry
So much. I mean, long gone now were the days of the, unanswered texts or the postcards sent into a black hole. Like, now I'm getting students and parents who are actually acknowledging our efforts and acknowledging us, helping roll out the red carpet to help make them feel welcome. It was a great response, but unfortunately, due to like where I lived and how regionally drawn our churches our church was and how far students drove to to come and attend our campus, and the fact that they could do it online.

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Nick Clason | Hybrid Ministry
Us they didn't have to

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Nick Clason | Hybrid Ministry
get in the car and come drive a certain distance to our church. It took me a whole day like I remember one Thursday. So our youth night was Wednesday, one Thursday I spent like 9 to 5 in the car just doing these, these door drops. And so, I was just, you know, I was like, I guess that's part of the job, right?

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Nick Clason | Hybrid Ministry
I was talking to my boss and I was like, hey, like, I spent my whole Thursday driving around new, so great. And I saw him all the great things. And he's like, you spent your whole day driving. I was like, we can on. Yeah. And he's like, oh, let's, let's, let's change that. And so, what we started doing as opposed to like the physical, me getting in my car, taking it and putting it on their doorstep.

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Nick Clason | Hybrid Ministry
We started, taking the same concept, getting it to their hands. But instead of me doing it, we started paying the post office to do it as if there were some sort of service that could take something from point A to point B, and that is woven all throughout the fabric of our country being it's the post office.

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Nick Clason | Hybrid Ministry
So we started shipping things and it was expensive. Don't get me wrong, we created like a branded box, and now it's like we had to include a little bit more than just a duck in a postcard, so that the box didn't seem boring and empty. But we started shipping it. And so, that that strategy, we kind of laid that over and carried that over, here where I work now.

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Nick Clason | Hybrid Ministry
And it's I started for the first probably like two years of my, my tenure here at this church

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Nick Clason | Hybrid Ministry
with text message, follow up for first time guess. And I can count on one finger, the amount of times I got a response. And that response was in those two years, the word stop. And so I said, hey, listen, maybe I'm just too old for this.

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Nick Clason | Hybrid Ministry
Like I'm in my mid 30s and maybe students are like, I that's weird to text the guy in the in his 30s, or maybe text messages to students who they don't have the contact info from, especially from a phone number that it's not local. I live in DFW, Dallas-Fort worth, Texas. My phone number is from Dayton, Ohio. Like there is a massive difference in those two area codes.

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Nick Clason | Hybrid Ministry
And so they see someone down here with an 807 area code seeing a nine, three seven area code. They don't know what to do with it. So they ghosted as they do. And so I suggest and I propose what if we bring back the boxes. And so what I want to do is I want to share with you this right here.

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Nick Clason | Hybrid Ministry
This is our welcome box. It's branded. It's custom for us. And so if you look on all the sides, it's got a little, it's great to meet you. It's got, you know, yay! You're here. And then the top here, says welcome, along with a return address and a spot for us to put their address.

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Nick Clason | Hybrid Ministry
And then on the back, it's got our social handles. And what I want to do is I want to go through step by step, item by item, and, boxes here with you. And so, one of the things that we do is every single, every single semester, but three times a year, we do like a four, we do a winter, and then we do a summer calendar.

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Nick Clason | Hybrid Ministry
And what we do is we make our calendars into magnets. And so you look here, this is a magnet. It's about eight inches long. And so, truth be told, this box right here is about eight inches, and it's eight inches because the magnet is eight inches. I made the decision to make the box the same size as the magnet.

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Nick Clason | Hybrid Ministry
And so then I made sure that everything from the size of the magnet on down would be able to fit into the box. So, we put the magnet in there. The magnet has all of our events. And you'll also notice here's an opportunity to go hybrid. This right here is just a link to subscribe to the IX or the calendar type things.

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Nick Clason | Hybrid Ministry
It's a calendar, extension you can get it from, like creating, a Google calendar, a calendar, a Google calendar calendar. And then you can share that out. And so that's what we did. And so students can add this and subscribe to their calendar. We haven't gotten as many of those from students, but I know we've gotten some scans from parents.

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Nick Clason | Hybrid Ministry
And also we give specific and particular leader magnet. And so our leaders also can go ahead and scan that. And so that is our magnet. We also have this sticker here, and these frankly, they're just laying around. We got these for free. So these didn't really cost the anything. So so far I want to point out these.

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Nick Clason | Hybrid Ministry
We already print like we already pay for these for our students. And these are already laying around. So so far we're $0 into the box. Don't worry. It gets more expensive. This right here is just a little, promo, a nod to our social media. And so down the road, we will send them this postcard that simply says, life can be hard.

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Nick Clason | Hybrid Ministry
You don't have to do it alone. This is a QR code to our link tree. And then here's just a little preview of our churches, YouTube handle right there. And, probably our most popular video, which is what is anxiety? What do I do about it if I have it? And we'll just, God have to say about anxiety.

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Nick Clason | Hybrid Ministry
And so we will send this out a couple weeks after we send the box out. This is, this is a separate pieces doesn't go in the box that sent later. This is an additional kind of piece of merch. And again, once again, we have just some stuff kind of laying around that we inherited from the old regime.

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Nick Clason | Hybrid Ministry
And so we try to, like, get rid of it. The little guest box checklist that we have this, and like an extra piece of merch from our merch cabinet. So here's a piece of merch from our merch cabinet. Right here. This one's kind of unique. Okay, we have a lanyard. And the reason that we have a lanyard branded and all the things is that right here, we do, we do pins right?

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Nick Clason | Hybrid Ministry
Kind of like, think like Disney pin trading. So we'll create pins. And this right here is our little mascot guy. We call him Pugsley the platypus, because a baby platypus is a puggle. So one of our sixth graders one year recommended that we name them Pugsley. And so thus we did. And so we have this lanyard. And I actually have a lanyard for, like, my, staff nametag lanyard.

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Nick Clason | Hybrid Ministry
And this is full of pins. So like summer camp, Water wars, the Back to School bash, Space Jam night, like any, any event that we deem pin worthy. So coming up, we'll have our Christmas at the movies event. We'll. We've done costume parties. Any of those, they get designed. We just found a dude on Fiverr. He designed these for us.

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Nick Clason | Hybrid Ministry
And then we send these, after sticker mule and sticker mule creates the pins. And so then we stick this pin. This is the, like, og original. Pugsley pin. It's just a traditional guy. He's just wearing, like, our logo on his t shirt there. And, we put the original pin on the lanyard for the students, and then, right here, this has three for free.

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Nick Clason | Hybrid Ministry
And this is a, redeemable coupon at our student ministry cafe. They can turn this in and get three things for free. And then, we have these life books and these life books. We've gotten them, from the Gideons, the the Bible translator and the Bible, providers. And so you can actually get these for free.

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Nick Clason | Hybrid Ministry
And it's just it's like the book of John with like some notes, and it's designed well and graphically. And so you've probably seen these before, and truth be told, I like these. I also like the life and Six words book, that comes from, dare to share. But these we had like three cases of these again from the old regime.

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Nick Clason | Hybrid Ministry
And so we're like, let's go ahead and give these away. When these run out, we may reorder these. We may do a different sort of devotional, but but this is like the one sort of like devotional, sort of like spiritual peace. And then that's now the emptiness of the box and say, look down at the box there and you'll see, it's got this word right here.

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Nick Clason | Hybrid Ministry
It's got some copy and it simply says, hey there, we're so glad you joined us. Meet Pugsley, our platypus mascot, voted on and named by our students. We love it when students invest in student ministry. So in this box, you will find everything that you need to get started. And then it's a numbered list. You'll see one, two, three, four.

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Nick Clason | Hybrid Ministry
Number one. This lanyard is a great spot to hold pins. Number two, we started you with your first one and there's more to come at our Pin events and milestones throughout the year. Number three, this life book is a great place to find out about what Jesus is all about. Number four, some other random stuff because we wanted you to know how glad we are that you joined us.

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Nick Clason | Hybrid Ministry
We can't wait to get to know you. And then the very last piece of it, my favorite piece of it, the piece that I think makes it hybrid, is right. When you open the box, you see this QR code here and it just says welcome video, scan me. And so we'll have students who are new the open this up

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Nick Clason | Hybrid Ministry
theoretically on their porch, on their patio, wherever they will scan it.

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Nick Clason | Hybrid Ministry
And then we'll take them to a video right here. If you're watching on YouTube, you'll be able to see a preview of it, but linked right here, linked below is what I want to do is I want to offer you, the art for this box if you want to start creating your own. I'll also, give you like, a detailed tutorial, like where I ordered it from, as well as the copy for the welcome video.

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Nick Clason | Hybrid Ministry
And you can feel free to film that, throw that on a teleprompter, memorize it however you want to film it, and you can start creating better welcome and better guest returns for your youth ministry and for your student ministry. And once again, here's the reason that I like this is because this, gets them connected to us. This at a very minimum, one of the sections on this video right here says, we're so glad that you came.

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Nick Clason | Hybrid Ministry
And also welcome to our YouTube channel. And if you've been around this podcast or this YouTube playlist, any link or a YouTube channel, any length of time you know that 95% of teenagers are claiming to be and be active on YouTube. And so therefore, I think we as youth ministries should make that a priority. We and our student ministry have made it a priority.

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Nick Clason | Hybrid Ministry
And so, I, I think that that's a fantastic way to expose, in a sort of like, non-threatening way, expose your students to your channel, then maybe next time to log in to the YouTube account. One of our video shows up because they've already watched one. Or maybe they like that video. Maybe they subscribe to that video.

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Nick Clason | Hybrid Ministry
Now we're in their subscriptions with all of our teachings and all of those types of things, which, by the way, I can explain and show to you how to start posting your teachings to YouTube so that they live beyond your Sunday or Wednesday services. That video is going to be linked right here on screen, and I can't wait for you to take a look at that, because we're trying to make digital discipleship here at the Hybrid Ministry Podcast easy, possible and accessible.

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Nick Clason | Hybrid Ministry
So as always, don't forget to stay hybrid.

]]> Episode 106: Start Your Church Social Media From Scratch https://www.hybridministry.xyz/106 c606ee6f-26e2-4cdf-8dec-a25f0a1c3332 Thu, 18 Jul 2024 04:00:00 -0500 Nick Clason 106 Start Your Church Social Media From Scratch full Nick Clason Church Social Media and Digital Communication complete starting from scratch guide. How do you start posting online and to digital if you don't have anything set up yet? No infrastructure? No plan? No video equipment? This 4th and final episode of the "Hybrid Tools" series will not only show you how to deploy the tools we've discussed in the previous 3 episodes, but will tell you exactly what to start posting to get things going! PREVIOUS EPISODES: https://www.youtube.com/playlist?list=PLngXlSr64YaLPfgGH9Nbunic_FErarFIx 18:08 no 🔥 [FREE] Hybrid Ministry Strategy Guide🔥 https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 💥[CUSTOM] Hybrid Coaching💥 https://www.hybridministry.xyz/articles/coaching ====================================== DESCRIPTION Church Social Media and Digital Communication complete starting from scratch guide. How do you start posting online and to digital if you don't have anything set up yet? No infrastructure? No plan? No video equipment? This 4th and final episode of the "Hybrid Tools" series will not only show you how to deploy the tools we've discussed in the previous 3 episodes, but will tell you exactly what to start posting to get things going! PREVIOUS EPISODES: https://www.youtube.com/playlist?list=PLngXlSr64YaLPfgGH9Nbunic_FErarFIx ====================================== 📓SHOWNOTES //SHOWNOTES & TRANSCRIPTS http://www.hybridministry.xyz/106 Step #1 Website Builder: Nucleus //Nucleus Website Builder https://www.nucleus.church Step #2 Determine Your Platform //VidIQ https://vidiq.com/hybrid //YouTube for Churches https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl Step #3 What to Start Posting this Week //Complete Hybrid Guide https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book Step #4 Work Up to More and Better Content //Metricool https://metricool.com/ 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz ====================================== 🆓 FREEBIES 🆓 📅 "The Full Hybrid Ministry Strategy" https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 🖥️ "My 9 Favorite DYM Resources" https://www.hybridministry.xyz/articles/dym 📨 Full Proof Recruiting Email EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email 🍩 "FREE World's Greatest Donut Event Guide" GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut 😨 "Have I already Ruined my TikTok Account?" https://www.hybridministry.xyz/articles/ebook ====================================== 🛠️TOOLS Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products VIDIQ https://vidiq.com/hybrid BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit AUTO POD https://autopod.lemonsqueezy.com?aff=MX7Vv TRY REV.COM FOR TRANSCRIBING https://rev.pxf.io/R5nDOa -------------- 🕰️TIMECODES 00:00 Church Social Media 01:25 Step #1 Website 03:01 Step #2 Determine Your platform 07:31 Step #3 What to Post This week 13:47 Step #4 Work Up to More and Better Content -------------- ✍️TRANSCRIPT 00:00:00:00 - 00:00:14:00 Nick Clason Church and youth ministry. Social media. Marketing and communications. As we've been exploring in this playlist linked right here at the top of the screen, we have looked at how important having the right 00:00:14:00 - 00:00:31:19 Nick Clason tool is. I talked about like different softwares that I'm using every single day. I've talked about different pieces of hardware that I'm using every single day as it pertains to cameras and microphones and lighting and then like putting it all together in the platforms that you use. 00:00:31:19 - 00:00:33:17 Nick Clason But like, if you're watching this and you're like, 00:00:33:17 - 00:00:55:22 Nick Clason what do I do for my church, social media, for my church marketing? Like, what is the first step if I'm just getting started, if I'm just starting from scratch, where do I go? What do I do? How do I do this? Here's how I would recommend getting started if you have nothing going for you. 00:00:55:22 - 00:00:57:01 Nick Clason So first and foremost, 00:00:57:01 - 00:01:11:14 Nick Clason determine the platforms that you want to be on. Okay? Like you got to know where you want to go. If you don't want a TikTok, then don't create a TikTok account. If you don't want YouTube, don't create a YouTube account. 00:01:11:14 - 00:01:16:08 Nick Clason But if you call me and you're like, hey dude, I'm starting from scratch, what do you recommend? 00:01:16:08 - 00:01:41:11 Nick Clason So for scalability and sustainability, what I would aim for, first and foremost, let's check this off. The box. Let's make sure you have a church website. If you're in youth ministry, that conversation might not begin with you. You might have a church communications person or something like that that they're doing the website. But if you're in youth ministry, make sure your youth ministry website is actually up to date. 00:01:41:11 - 00:02:08:18 Nick Clason I can't tell you how many youth pastor websites I go to, and what's on there is like events that have already expired, like events from October and it's like November already or something like that. So get in, make sure and keep your website 100% completely up to date. maybe even send a visitor to it or somebody that doesn't go to your church and ask them, like, does this website look good and makes sense? 00:02:08:18 - 00:02:25:06 Nick Clason And probably the most important question in that is, does this make sense? Because the fact of the matter is like, if you're in youth ministry and someone else is building your website, you don't have a lot of control over like the look and the feel of it. And then last than the last episode of our playlist, I talked about nucleus, right? 00:02:25:07 - 00:02:45:22 Nick Clason I talked about, the nucleus website builder. So if you don't have one and you're in the market for one, check them out. They are affordable, their sales team is fantastic. And it's it's a church website, builder for churches. It's not like a WordPress site or something like that. It's like four churches. So check it out, make sure that your website is up to date. 00:02:45:25 - 00:03:08:12 Nick Clason But then from there, if and when, like people land on your website, they know where to go. They know what to do. It makes sense. It's not confusing. They're not getting turned around. So if your website is good to go, that is like the very, very, very baseline of it. Okay. From there, you need to then determine, like we've talked about, you need you need to determine which platforms you're going to be on. 00:03:08:14 - 00:03:30:04 Nick Clason Now, for me, because of the virality like potential of short form vertical video, I want to be on them off. And because we're going to be creating, at least I'm going to be creating a lot of short form, vertical based video. And all of the major platforms support short form, vertical based video. Then I'm just going to be on all four of them. 00:03:30:04 - 00:03:58:06 Nick Clason But if you like have a theological or like preferential stance against one of the social networks for one reason or another, then make your determinations and choose what you want to do. But I would implore you to consider and not overlook the platform of YouTube 95% of teenagers say that they're on YouTube. That is also a corresponding statistic for adults as well. 00:03:58:06 - 00:04:32:28 Nick Clason Like the majority of people are on YouTube. Now, if you think about what most people's just typical habits are on YouTube, aside from getting on there for entertainment, they're getting on there to ask specific questions. And so if you yourself are also answering specific questions, namely about God and faith and matters of salvation and things that that people might be looking for and and if you don't know the the answers to those things, like you can check out a resource like vid IQ linked down below. 00:04:33:00 - 00:04:56:28 Nick Clason to kind of give you an idea for what people are searching on YouTube and what keywords are ranked really high. But if you don't want to use a platform like that, use your intuition. I mean pastors and church ministry leaders. Like that's actually what we're doing every single day and every single week when we're coming up with different sermon series that we think people need to and want to hear and explore and learn from. 00:04:56:28 - 00:05:14:25 Nick Clason Like the whole idea of what YouTubers are trying to do is they're trying to get into people's heads and figure out, like, what are they? What are they asking? So that I can answer so that they'll click my video and so that they'll watch it? Pastors are doing the same thing, right? We're thinking like, what does my congregation need to hear? 00:05:14:25 - 00:05:19:03 Nick Clason What is my student interested in? What do we look? What are they looking for? 00:05:19:03 - 00:05:36:12 Nick Clason what do they need? Even though maybe they don't like, want it, you know? And so you're doing the same type of thing. And that's why I recommend in our, YouTube for Youth Ministry playlist, I recommend pre filming your messages. So, so so 00:05:36:12 - 00:05:38:12 Nick Clason establish a YouTube account. 00:05:38:14 - 00:06:00:00 Nick Clason And that's going to be like your home base right? Your website, home base, your YouTube is probably your home base for social media. Your longest form, your most like substantial pieces of content are going to live on YouTube. You're going to do long form, videos. And if you have the ability to do teaching videos, we're going to work up to that at one point in time. 00:06:00:00 - 00:06:20:27 Nick Clason But if you don't have the infrastructure or bandwidth or editing, first and foremost, let me just say I'm available to reach out for coaching. link down below is a link if you are interested in you. You are starting to kind of build this from scratch, but you're getting hung up somewhere or stuck on something, or you just you just want to pick an outsider's brain. 00:06:21:04 - 00:06:52:27 Nick Clason Click that link, reach out to me, start a conversation. First session is free, and let's just figure this thing out together. But that being said, you're going to work yourself up to full, long form YouTube based videos like that's where you're going to hope to end up. However, if you're just getting started and you want to like, start kind of like dipping your toe in the digital waters, you need to I would recommend that you have all the platforms that you're going to want to start using. 00:06:52:27 - 00:07:11:23 Nick Clason Now, I don't know what other platforms might kind of burst on the scene here in just a little bit, but as of today, as of right now, what I think is useful and recommended for churches is YouTube, Instagram, TikTok and Facebook. And I would probably rank them in that order. 00:07:11:23 - 00:07:19:20 Nick Clason that being said, like I said, make your determination like what is going to work for you and your ministry in your context. 00:07:19:20 - 00:07:38:15 Nick Clason But if you're going to work yourself up to full time YouTube long form accounts, in the meantime, we can start posting things on your shorts feed on YouTube. Okay, so we're going to work ourselves up to it and then to just get started, at a bare minimum, right. Like I have detailed 00:07:38:15 - 00:07:41:12 Nick Clason an outline here in my 100% completely free e-book. 00:07:41:12 - 00:08:10:12 Nick Clason You see it here on screen. If you are watching on YouTube, all kinds of different ideas and strategies and things to get you started. But to scale all that back because like, that's my full strategy to post per day, all those things long form video once per week, like all that stuff. But to scale that back to a more manageable, more bite sized and more like, helping someone like you who's starting from scratch with no other, like prior experience and no other infrastructure to get stuff like this done. 00:08:10:14 - 00:08:33:01 Nick Clason Here's how I would recommend getting started. First of all, on Monday morning, if you have a service on Sunday with a sermon of some sorts on Monday morning, what I would do is I would post a like selfie style less than one minute, because YouTube shorts is a maximum of one minute long. And so if you make all of your short form vertical based videos less than one minute 00:08:33:01 - 00:08:33:20 Nick Clason they will go. 00:08:33:20 - 00:08:55:08 Nick Clason You will be able to use that singular piece of content across all platforms YouTube shorts, Instagram Reels, TikTok and Facebook. But on Monday I would do some sort of recap post, and all you're doing is a selfie style video and you are rehashing the sermon. If you're the pastor, this is great because you know your main points. 00:08:55:10 - 00:09:22:17 Nick Clason You know your takeaway, you know your best illustration. Like just kind of riff on it for 60s like, you know, let's say, let's say yesterday your topic was, you know, living in let living life and community and how to love other sacrificially like Jesus did from first, or not from first, from John chapter 15. So you might hold your phone up and be like, you know, Jesus taught us the idea about living and giving our lives for other people. 00:09:22:23 - 00:09:43:22 Nick Clason And you just kind of like you can riff on that for 60s. And if you're holding your phone, you can see the little timer, like how long it's taking, right? one thing that I think is good practice is this you're going to be posting this on reels. Okay? Or TikTok or YouTube shorts. And so people may not find it in a quote unquote timely manner. 00:09:43:29 - 00:10:10:28 Nick Clason And so don't say something like yesterday at church, we talked about like drop that language, just dive straight into what the topic is, because if you want someone to find you, they're not finding you based on your like, calendar of events or the fact that you had church yesterday. So just just go straight to the content plus that like it's the first two seconds of a video or a reel that matters most. 00:10:10:28 - 00:10:31:03 Nick Clason Getting people right to like, actually hook, pay attention and not leave. And so don't do this. Hey, this is pastor Bill here from, Calvary Church. And don't forget that yesterday we talked about life and community and not forget about the church picnic potluck. But I want to remind you that we, like, drop all that, right? Living life in communities hard. 00:10:31:06 - 00:10:55:13 Nick Clason How do we do it? Well, Jesus actually gives us a roadmap. You see the difference between those two? Like one dropped the five second intro and the five second fluff, and it helps you, like, then be able to cram more content into your 62nd time limit. And also someone comes across this video three months later. It's okay because the content is still relevant and it's not timestamped in any sort of way. 00:10:55:14 - 00:11:19:07 Nick Clason Now, if you are long form, filming your videos or posting a live stream, somewhere posted to YouTube, because what you can do then on YouTube is you can link a related video, right? And so if you have a short form video about the topic, you can link a long form video and then you get that person over to that section and that part of your channel, right? 00:11:19:07 - 00:11:47:21 Nick Clason If YouTube is the the, the home base of your social media, then everything you're doing, you're going to want to get them over there to that thing. And if you create a little end card or a watermark that you put on your videos, it can also point them from other platforms over to YouTube. It can follow like a link in bio, on TikTok or on Instagram, or on Facebook and, and actually in Facebook, you can post a legitimately live, link that can take them to that platform. 00:11:47:21 - 00:12:26:01 Nick Clason But then on on, let's say Wednesday, what I would do is I, would you like some sort of like devotional type thought? Similar, right. But different and unrelated to the sermon or like, you know, if if we're doing like the life and community and living sacrificially, then on Wednesday, I might just do a quick 62nd blurb video about love and the importance of love and, or or you could do a like a video, with no talking and just some, like some backing track and like some text on it. 00:12:26:01 - 00:12:48:25 Nick Clason Right. And it's kind of like a how to video. And so you could title it like How to Love Someone and then like are three, three steps to loving Someone who's unlovable. Step one step two, step three. You can post something like that. So again it's it's adjacent or semi tied to your content. But again it it has the the purpose of being evergreen to be found later on down the road. 00:12:48:25 - 00:13:07:15 Nick Clason And then Friday do something fun, post a bunch of memes post like something that shows your personality. and this is where I would. Even if you're in a church and you're not in youth ministry, this is where I would grab my book and I would start doing some of the things that I recommend. Blind ranking filters on TikTok. 00:13:07:22 - 00:13:25:17 Nick Clason No, it or not, go to one side of the room of the other with yourself, your volunteers, your staff. you can do like, one of my favorite things is called drafts. And it's like talking about, ranking different, like things in different categories. Seven questions. telepathy. Like, all kinds of different, like, game styles that we've done. 00:13:25:17 - 00:13:43:25 Nick Clason Again, all of those are listed in my e-book and you can just do like drafts Friday and every single Friday you post a draft, or you can sprinkle in a variety of those different pieces of content. But once you start doing these things on some sort of regular rhythm, some sort of regular clip, then you want to start working yourself 00:13:43:25 - 00:13:46:08 Nick Clason up to be able to post once a day. 00:13:46:12 - 00:14:13:01 Nick Clason Right? And my goal, what I do is I post once a day for every day that I work. So if you're in ministry, you probably are off like Friday and Saturday. So I post two months. right now I post two on Sunday, two on 1I2 on Tuesday, two on Wednesday, two on Thursday. but if you know so like if that's your schedule like post on the days that you're on Sunday, Tuesday, Thursday or something like that, like figure out a rhythm within your calendar that you work, don't post on days that you don't work. 00:14:13:01 - 00:14:34:25 Nick Clason Now, if you want to do some sort of scheduler, you can you can check out, scheduler that I've used in the past called Metro. Cool. it will get the videos on the thing, unlike the platforms, but just being honest like it, I don't think the algorithms really enjoyed it coming from a third party. So it took down a lot of my reach and a lot of my places, especially YouTube. 00:14:35:03 - 00:15:07:26 Nick Clason And YouTube is, the platform that I'm actually, like, most interested in as a youth pastor in 2024 and beyond. And so I didn't like that my, my reach and my, my views were all down on YouTube and I, I blame that on the third party posting service. But, sometimes it's useful, sometimes it's helpful. if you're only using like, Facebook and Instagram, I do think you can use the meta business suite, to post things, and there is no issue with, throttle down reach because it's not third party, it's from meta directly. 00:15:07:26 - 00:15:27:15 Nick Clason And so that is that is a worthwhile one. But getting on like TikTok in those type of things, that's that's trickier. and so then all throughout the rest of your week, like what else do you post? Well, you can post some, some photos, like photo dump type things, on your Instagram feed, in Facebook groups, Facebook pages. 00:15:27:17 - 00:15:56:18 Nick Clason you can also post some a couple of like static graphics and one announcement, one announcement per week. No more than one announcement per week. and then if you have a Facebook group, try to drum up and build up some good community in there, maybe consider giving some giveaways and stuff like that to like kickstart and spark some conversation and community, so that it actually, can kind of carry on without you having to be the primary initiator of all of that content. 00:15:56:18 - 00:16:02:27 Nick Clason But then you're gonna eventually work yourself up to two posts per day, right? 00:16:02:27 - 00:16:21:15 Nick Clason and right now we're just at three a week, one every other day. And so to go beyond that, then start sprinkling in one on a, on the off days. Right. And so then your one every day and then start sprinkling in two on maybe two of the days out of the, out of the five total or whatever that might look like. 00:16:21:15 - 00:16:57:08 Nick Clason And but then eventually to like, the biggest priority for me would be find a way to get your long form content down to a 15 minute type thing. That's why I recommend pre filming your messages, because a live stream is typically 30 to 35 minutes. But if you can get your long form down to to 15 minutes or so and that can be clipping your live or that can be, filming direct to camera, there's multiple different ways to kind of attack that, but start posting those videos to YouTube, work on your titles, work on your descriptions, work on your tags, and work on your thumbnails. 00:16:57:15 - 00:17:18:15 Nick Clason Add those things to playlists on YouTube. All those things are helpful and you getting seen, found, and indexed in your community. and so that will also be an avenue to not only serve your church. People who weren't there live for the sermon, want to watch it again, whatever the case may be. and also potentially reaching new people. 00:17:18:21 - 00:17:39:00 Nick Clason So that's how I would take all the different tools that we've talked about and how I would package them and make them hybrid. Now, the next episode, I actually do a sit down interview with my resident and he's been working with me now for, the last year at the church now. And he was an intern with me previously in a different context. 00:17:39:00 - 00:17:55:24 Nick Clason And so I ask him his opinion of what it's been like to work in a hybrid ministry environment, what he learned from it, his thoughts, his takeaways, and, what he's going to take with him on into his next endeavor. So that video is going to be linked right here on screen. Tap that. We'd love to have you go check that out. 00:17:55:24 - 00:18:03:22 Nick Clason But don't forget, as always, we're making digital discipleship easy, possible and accessible. So as always, stay hybrid. Church Marketing for Small Churches, How to Start Posting online for churches, What to post online for churches, How to post sermons online, what to do if I don't have live streaming equipment for churches, best website builder for churches, best social media strategy for churches, how to start a church social media account, what social accounts should churches use in 2024, best church social media strategy for non tech people, how to grow a church social media account, youtube for youth ministry, nick clason, hybrid ministry 🔥 [FREE] Hybrid Ministry Strategy Guide🔥

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DESCRIPTION
Church Social Media and Digital Communication complete starting from scratch guide.
How do you start posting online and to digital if you don't have anything set up yet?
No infrastructure?
No plan?
No video equipment?

This 4th and final episode of the "Hybrid Tools" series will not only show you how to deploy the tools we've discussed in the previous 3 episodes, but will tell you exactly what to start posting to get things going!
PREVIOUS EPISODES:
https://www.youtube.com/playlist?list=PLngXlSr64YaLPfgGH9Nbunic_FErarFIx

======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/106

Step #1 Website Builder: Nucleus
//Nucleus Website Builder
https://www.nucleus.church

Step #2 Determine Your Platform
//VidIQ
https://vidiq.com/hybrid

//YouTube for Churches
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl

Step #3 What to Start Posting this Week
//Complete Hybrid Guide
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

Step #4 Work Up to More and Better Content
//Metricool

https://metricool.com/

👉 STAY CONNECTED WITH NICK
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Instagram: https://www.instagram.com/hybridministry/
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Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

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🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym

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😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

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🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

--------------
🕰️TIMECODES
00:00 Church Social Media
01:25 Step #1 Website
03:01 Step #2 Determine Your platform
07:31 Step #3 What to Post This week
13:47 Step #4 Work Up to More and Better Content

--------------
✍️TRANSCRIPT

00:00:00:00 - 00:00:14:00
Nick Clason
Church and youth ministry. Social media. Marketing and communications. As we've been exploring in this playlist linked right here at the top of the screen, we have looked at how important having the right

00:00:14:00 - 00:00:31:19
Nick Clason
tool is. I talked about like different softwares that I'm using every single day. I've talked about different pieces of hardware that I'm using every single day as it pertains to cameras and microphones and lighting and then like putting it all together in the platforms that you use.

00:00:31:19 - 00:00:33:17
Nick Clason
But like, if you're watching this and you're like,

00:00:33:17 - 00:00:55:22
Nick Clason
what do I do for my church, social media, for my church marketing? Like, what is the first step if I'm just getting started, if I'm just starting from scratch, where do I go? What do I do? How do I do this? Here's how I would recommend getting started if you have nothing going for you.

00:00:55:22 - 00:00:57:01
Nick Clason
So first and foremost,

00:00:57:01 - 00:01:11:14
Nick Clason
determine the platforms that you want to be on. Okay? Like you got to know where you want to go. If you don't want a TikTok, then don't create a TikTok account. If you don't want YouTube, don't create a YouTube account.

00:01:11:14 - 00:01:16:08
Nick Clason
But if you call me and you're like, hey dude, I'm starting from scratch, what do you recommend?

00:01:16:08 - 00:01:41:11
Nick Clason
So for scalability and sustainability, what I would aim for, first and foremost, let's check this off. The box. Let's make sure you have a church website. If you're in youth ministry, that conversation might not begin with you. You might have a church communications person or something like that that they're doing the website. But if you're in youth ministry, make sure your youth ministry website is actually up to date.

00:01:41:11 - 00:02:08:18
Nick Clason
I can't tell you how many youth pastor websites I go to, and what's on there is like events that have already expired, like events from October and it's like November already or something like that. So get in, make sure and keep your website 100% completely up to date. maybe even send a visitor to it or somebody that doesn't go to your church and ask them, like, does this website look good and makes sense?

00:02:08:18 - 00:02:25:06
Nick Clason
And probably the most important question in that is, does this make sense? Because the fact of the matter is like, if you're in youth ministry and someone else is building your website, you don't have a lot of control over like the look and the feel of it. And then last than the last episode of our playlist, I talked about nucleus, right?

00:02:25:07 - 00:02:45:22
Nick Clason
I talked about, the nucleus website builder. So if you don't have one and you're in the market for one, check them out. They are affordable, their sales team is fantastic. And it's it's a church website, builder for churches. It's not like a WordPress site or something like that. It's like four churches. So check it out, make sure that your website is up to date.

00:02:45:25 - 00:03:08:12
Nick Clason
But then from there, if and when, like people land on your website, they know where to go. They know what to do. It makes sense. It's not confusing. They're not getting turned around. So if your website is good to go, that is like the very, very, very baseline of it. Okay. From there, you need to then determine, like we've talked about, you need you need to determine which platforms you're going to be on.

00:03:08:14 - 00:03:30:04
Nick Clason
Now, for me, because of the virality like potential of short form vertical video, I want to be on them off. And because we're going to be creating, at least I'm going to be creating a lot of short form, vertical based video. And all of the major platforms support short form, vertical based video. Then I'm just going to be on all four of them.

00:03:30:04 - 00:03:58:06
Nick Clason
But if you like have a theological or like preferential stance against one of the social networks for one reason or another, then make your determinations and choose what you want to do. But I would implore you to consider and not overlook the platform of YouTube 95% of teenagers say that they're on YouTube. That is also a corresponding statistic for adults as well.

00:03:58:06 - 00:04:32:28
Nick Clason
Like the majority of people are on YouTube. Now, if you think about what most people's just typical habits are on YouTube, aside from getting on there for entertainment, they're getting on there to ask specific questions. And so if you yourself are also answering specific questions, namely about God and faith and matters of salvation and things that that people might be looking for and and if you don't know the the answers to those things, like you can check out a resource like vid IQ linked down below.

00:04:33:00 - 00:04:56:28
Nick Clason
to kind of give you an idea for what people are searching on YouTube and what keywords are ranked really high. But if you don't want to use a platform like that, use your intuition. I mean pastors and church ministry leaders. Like that's actually what we're doing every single day and every single week when we're coming up with different sermon series that we think people need to and want to hear and explore and learn from.

00:04:56:28 - 00:05:14:25
Nick Clason
Like the whole idea of what YouTubers are trying to do is they're trying to get into people's heads and figure out, like, what are they? What are they asking? So that I can answer so that they'll click my video and so that they'll watch it? Pastors are doing the same thing, right? We're thinking like, what does my congregation need to hear?

00:05:14:25 - 00:05:19:03
Nick Clason
What is my student interested in? What do we look? What are they looking for?

00:05:19:03 - 00:05:36:12
Nick Clason
what do they need? Even though maybe they don't like, want it, you know? And so you're doing the same type of thing. And that's why I recommend in our, YouTube for Youth Ministry playlist, I recommend pre filming your messages. So, so so

00:05:36:12 - 00:05:38:12
Nick Clason
establish a YouTube account.

00:05:38:14 - 00:06:00:00
Nick Clason
And that's going to be like your home base right? Your website, home base, your YouTube is probably your home base for social media. Your longest form, your most like substantial pieces of content are going to live on YouTube. You're going to do long form, videos. And if you have the ability to do teaching videos, we're going to work up to that at one point in time.

00:06:00:00 - 00:06:20:27
Nick Clason
But if you don't have the infrastructure or bandwidth or editing, first and foremost, let me just say I'm available to reach out for coaching. link down below is a link if you are interested in you. You are starting to kind of build this from scratch, but you're getting hung up somewhere or stuck on something, or you just you just want to pick an outsider's brain.

00:06:21:04 - 00:06:52:27
Nick Clason
Click that link, reach out to me, start a conversation. First session is free, and let's just figure this thing out together. But that being said, you're going to work yourself up to full, long form YouTube based videos like that's where you're going to hope to end up. However, if you're just getting started and you want to like, start kind of like dipping your toe in the digital waters, you need to I would recommend that you have all the platforms that you're going to want to start using.

00:06:52:27 - 00:07:11:23
Nick Clason
Now, I don't know what other platforms might kind of burst on the scene here in just a little bit, but as of today, as of right now, what I think is useful and recommended for churches is YouTube, Instagram, TikTok and Facebook. And I would probably rank them in that order.

00:07:11:23 - 00:07:19:20
Nick Clason
that being said, like I said, make your determination like what is going to work for you and your ministry in your context.

00:07:19:20 - 00:07:38:15
Nick Clason
But if you're going to work yourself up to full time YouTube long form accounts, in the meantime, we can start posting things on your shorts feed on YouTube. Okay, so we're going to work ourselves up to it and then to just get started, at a bare minimum, right. Like I have detailed

00:07:38:15 - 00:07:41:12
Nick Clason
an outline here in my 100% completely free e-book.

00:07:41:12 - 00:08:10:12
Nick Clason
You see it here on screen. If you are watching on YouTube, all kinds of different ideas and strategies and things to get you started. But to scale all that back because like, that's my full strategy to post per day, all those things long form video once per week, like all that stuff. But to scale that back to a more manageable, more bite sized and more like, helping someone like you who's starting from scratch with no other, like prior experience and no other infrastructure to get stuff like this done.

00:08:10:14 - 00:08:33:01
Nick Clason
Here's how I would recommend getting started. First of all, on Monday morning, if you have a service on Sunday with a sermon of some sorts on Monday morning, what I would do is I would post a like selfie style less than one minute, because YouTube shorts is a maximum of one minute long. And so if you make all of your short form vertical based videos less than one minute

00:08:33:01 - 00:08:33:20
Nick Clason
they will go.

00:08:33:20 - 00:08:55:08
Nick Clason
You will be able to use that singular piece of content across all platforms YouTube shorts, Instagram Reels, TikTok and Facebook. But on Monday I would do some sort of recap post, and all you're doing is a selfie style video and you are rehashing the sermon. If you're the pastor, this is great because you know your main points.

00:08:55:10 - 00:09:22:17
Nick Clason
You know your takeaway, you know your best illustration. Like just kind of riff on it for 60s like, you know, let's say, let's say yesterday your topic was, you know, living in let living life and community and how to love other sacrificially like Jesus did from first, or not from first, from John chapter 15. So you might hold your phone up and be like, you know, Jesus taught us the idea about living and giving our lives for other people.

00:09:22:23 - 00:09:43:22
Nick Clason
And you just kind of like you can riff on that for 60s. And if you're holding your phone, you can see the little timer, like how long it's taking, right? one thing that I think is good practice is this you're going to be posting this on reels. Okay? Or TikTok or YouTube shorts. And so people may not find it in a quote unquote timely manner.

00:09:43:29 - 00:10:10:28
Nick Clason
And so don't say something like yesterday at church, we talked about like drop that language, just dive straight into what the topic is, because if you want someone to find you, they're not finding you based on your like, calendar of events or the fact that you had church yesterday. So just just go straight to the content plus that like it's the first two seconds of a video or a reel that matters most.

00:10:10:28 - 00:10:31:03
Nick Clason
Getting people right to like, actually hook, pay attention and not leave. And so don't do this. Hey, this is pastor Bill here from, Calvary Church. And don't forget that yesterday we talked about life and community and not forget about the church picnic potluck. But I want to remind you that we, like, drop all that, right? Living life in communities hard.

00:10:31:06 - 00:10:55:13
Nick Clason
How do we do it? Well, Jesus actually gives us a roadmap. You see the difference between those two? Like one dropped the five second intro and the five second fluff, and it helps you, like, then be able to cram more content into your 62nd time limit. And also someone comes across this video three months later. It's okay because the content is still relevant and it's not timestamped in any sort of way.

00:10:55:14 - 00:11:19:07
Nick Clason
Now, if you are long form, filming your videos or posting a live stream, somewhere posted to YouTube, because what you can do then on YouTube is you can link a related video, right? And so if you have a short form video about the topic, you can link a long form video and then you get that person over to that section and that part of your channel, right?

00:11:19:07 - 00:11:47:21
Nick Clason
If YouTube is the the, the home base of your social media, then everything you're doing, you're going to want to get them over there to that thing. And if you create a little end card or a watermark that you put on your videos, it can also point them from other platforms over to YouTube. It can follow like a link in bio, on TikTok or on Instagram, or on Facebook and, and actually in Facebook, you can post a legitimately live, link that can take them to that platform.

00:11:47:21 - 00:12:26:01
Nick Clason
But then on on, let's say Wednesday, what I would do is I, would you like some sort of like devotional type thought? Similar, right. But different and unrelated to the sermon or like, you know, if if we're doing like the life and community and living sacrificially, then on Wednesday, I might just do a quick 62nd blurb video about love and the importance of love and, or or you could do a like a video, with no talking and just some, like some backing track and like some text on it.

00:12:26:01 - 00:12:48:25
Nick Clason
Right. And it's kind of like a how to video. And so you could title it like How to Love Someone and then like are three, three steps to loving Someone who's unlovable. Step one step two, step three. You can post something like that. So again it's it's adjacent or semi tied to your content. But again it it has the the purpose of being evergreen to be found later on down the road.

00:12:48:25 - 00:13:07:15
Nick Clason
And then Friday do something fun, post a bunch of memes post like something that shows your personality. and this is where I would. Even if you're in a church and you're not in youth ministry, this is where I would grab my book and I would start doing some of the things that I recommend. Blind ranking filters on TikTok.

00:13:07:22 - 00:13:25:17
Nick Clason
No, it or not, go to one side of the room of the other with yourself, your volunteers, your staff. you can do like, one of my favorite things is called drafts. And it's like talking about, ranking different, like things in different categories. Seven questions. telepathy. Like, all kinds of different, like, game styles that we've done.

00:13:25:17 - 00:13:43:25
Nick Clason
Again, all of those are listed in my e-book and you can just do like drafts Friday and every single Friday you post a draft, or you can sprinkle in a variety of those different pieces of content. But once you start doing these things on some sort of regular rhythm, some sort of regular clip, then you want to start working yourself

00:13:43:25 - 00:13:46:08
Nick Clason
up to be able to post once a day.

00:13:46:12 - 00:14:13:01
Nick Clason
Right? And my goal, what I do is I post once a day for every day that I work. So if you're in ministry, you probably are off like Friday and Saturday. So I post two months. right now I post two on Sunday, two on 1I2 on Tuesday, two on Wednesday, two on Thursday. but if you know so like if that's your schedule like post on the days that you're on Sunday, Tuesday, Thursday or something like that, like figure out a rhythm within your calendar that you work, don't post on days that you don't work.

00:14:13:01 - 00:14:34:25
Nick Clason
Now, if you want to do some sort of scheduler, you can you can check out, scheduler that I've used in the past called Metro. Cool. it will get the videos on the thing, unlike the platforms, but just being honest like it, I don't think the algorithms really enjoyed it coming from a third party. So it took down a lot of my reach and a lot of my places, especially YouTube.

00:14:35:03 - 00:15:07:26
Nick Clason
And YouTube is, the platform that I'm actually, like, most interested in as a youth pastor in 2024 and beyond. And so I didn't like that my, my reach and my, my views were all down on YouTube and I, I blame that on the third party posting service. But, sometimes it's useful, sometimes it's helpful. if you're only using like, Facebook and Instagram, I do think you can use the meta business suite, to post things, and there is no issue with, throttle down reach because it's not third party, it's from meta directly.

00:15:07:26 - 00:15:27:15
Nick Clason
And so that is that is a worthwhile one. But getting on like TikTok in those type of things, that's that's trickier. and so then all throughout the rest of your week, like what else do you post? Well, you can post some, some photos, like photo dump type things, on your Instagram feed, in Facebook groups, Facebook pages.

00:15:27:17 - 00:15:56:18
Nick Clason
you can also post some a couple of like static graphics and one announcement, one announcement per week. No more than one announcement per week. and then if you have a Facebook group, try to drum up and build up some good community in there, maybe consider giving some giveaways and stuff like that to like kickstart and spark some conversation and community, so that it actually, can kind of carry on without you having to be the primary initiator of all of that content.

00:15:56:18 - 00:16:02:27
Nick Clason
But then you're gonna eventually work yourself up to two posts per day, right?

00:16:02:27 - 00:16:21:15
Nick Clason
and right now we're just at three a week, one every other day. And so to go beyond that, then start sprinkling in one on a, on the off days. Right. And so then your one every day and then start sprinkling in two on maybe two of the days out of the, out of the five total or whatever that might look like.

00:16:21:15 - 00:16:57:08
Nick Clason
And but then eventually to like, the biggest priority for me would be find a way to get your long form content down to a 15 minute type thing. That's why I recommend pre filming your messages, because a live stream is typically 30 to 35 minutes. But if you can get your long form down to to 15 minutes or so and that can be clipping your live or that can be, filming direct to camera, there's multiple different ways to kind of attack that, but start posting those videos to YouTube, work on your titles, work on your descriptions, work on your tags, and work on your thumbnails.

00:16:57:15 - 00:17:18:15
Nick Clason
Add those things to playlists on YouTube. All those things are helpful and you getting seen, found, and indexed in your community. and so that will also be an avenue to not only serve your church. People who weren't there live for the sermon, want to watch it again, whatever the case may be. and also potentially reaching new people.

00:17:18:21 - 00:17:39:00
Nick Clason
So that's how I would take all the different tools that we've talked about and how I would package them and make them hybrid. Now, the next episode, I actually do a sit down interview with my resident and he's been working with me now for, the last year at the church now. And he was an intern with me previously in a different context.

00:17:39:00 - 00:17:55:24
Nick Clason
And so I ask him his opinion of what it's been like to work in a hybrid ministry environment, what he learned from it, his thoughts, his takeaways, and, what he's going to take with him on into his next endeavor. So that video is going to be linked right here on screen. Tap that. We'd love to have you go check that out.

00:17:55:24 - 00:18:03:22
Nick Clason
But don't forget, as always, we're making digital discipleship easy, possible and accessible. So as always, stay hybrid.

]]> 🔥 [FREE] Hybrid Ministry Strategy Guide🔥

https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

💥[CUSTOM] Hybrid Coaching💥

https://www.hybridministry.xyz/articles/coaching

======================================
DESCRIPTION
Church Social Media and Digital Communication complete starting from scratch guide.
How do you start posting online and to digital if you don't have anything set up yet?
No infrastructure?
No plan?
No video equipment?

This 4th and final episode of the "Hybrid Tools" series will not only show you how to deploy the tools we've discussed in the previous 3 episodes, but will tell you exactly what to start posting to get things going!
PREVIOUS EPISODES:
https://www.youtube.com/playlist?list=PLngXlSr64YaLPfgGH9Nbunic_FErarFIx

======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/106

Step #1 Website Builder: Nucleus
//Nucleus Website Builder
https://www.nucleus.church

Step #2 Determine Your Platform
//VidIQ
https://vidiq.com/hybrid

//YouTube for Churches
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl

Step #3 What to Start Posting this Week
//Complete Hybrid Guide
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

Step #4 Work Up to More and Better Content
//Metricool

https://metricool.com/

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

======================================

🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym

📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

--------------
🕰️TIMECODES
00:00 Church Social Media
01:25 Step #1 Website
03:01 Step #2 Determine Your platform
07:31 Step #3 What to Post This week
13:47 Step #4 Work Up to More and Better Content

--------------
✍️TRANSCRIPT

00:00:00:00 - 00:00:14:00
Nick Clason
Church and youth ministry. Social media. Marketing and communications. As we've been exploring in this playlist linked right here at the top of the screen, we have looked at how important having the right

00:00:14:00 - 00:00:31:19
Nick Clason
tool is. I talked about like different softwares that I'm using every single day. I've talked about different pieces of hardware that I'm using every single day as it pertains to cameras and microphones and lighting and then like putting it all together in the platforms that you use.

00:00:31:19 - 00:00:33:17
Nick Clason
But like, if you're watching this and you're like,

00:00:33:17 - 00:00:55:22
Nick Clason
what do I do for my church, social media, for my church marketing? Like, what is the first step if I'm just getting started, if I'm just starting from scratch, where do I go? What do I do? How do I do this? Here's how I would recommend getting started if you have nothing going for you.

00:00:55:22 - 00:00:57:01
Nick Clason
So first and foremost,

00:00:57:01 - 00:01:11:14
Nick Clason
determine the platforms that you want to be on. Okay? Like you got to know where you want to go. If you don't want a TikTok, then don't create a TikTok account. If you don't want YouTube, don't create a YouTube account.

00:01:11:14 - 00:01:16:08
Nick Clason
But if you call me and you're like, hey dude, I'm starting from scratch, what do you recommend?

00:01:16:08 - 00:01:41:11
Nick Clason
So for scalability and sustainability, what I would aim for, first and foremost, let's check this off. The box. Let's make sure you have a church website. If you're in youth ministry, that conversation might not begin with you. You might have a church communications person or something like that that they're doing the website. But if you're in youth ministry, make sure your youth ministry website is actually up to date.

00:01:41:11 - 00:02:08:18
Nick Clason
I can't tell you how many youth pastor websites I go to, and what's on there is like events that have already expired, like events from October and it's like November already or something like that. So get in, make sure and keep your website 100% completely up to date. maybe even send a visitor to it or somebody that doesn't go to your church and ask them, like, does this website look good and makes sense?

00:02:08:18 - 00:02:25:06
Nick Clason
And probably the most important question in that is, does this make sense? Because the fact of the matter is like, if you're in youth ministry and someone else is building your website, you don't have a lot of control over like the look and the feel of it. And then last than the last episode of our playlist, I talked about nucleus, right?

00:02:25:07 - 00:02:45:22
Nick Clason
I talked about, the nucleus website builder. So if you don't have one and you're in the market for one, check them out. They are affordable, their sales team is fantastic. And it's it's a church website, builder for churches. It's not like a WordPress site or something like that. It's like four churches. So check it out, make sure that your website is up to date.

00:02:45:25 - 00:03:08:12
Nick Clason
But then from there, if and when, like people land on your website, they know where to go. They know what to do. It makes sense. It's not confusing. They're not getting turned around. So if your website is good to go, that is like the very, very, very baseline of it. Okay. From there, you need to then determine, like we've talked about, you need you need to determine which platforms you're going to be on.

00:03:08:14 - 00:03:30:04
Nick Clason
Now, for me, because of the virality like potential of short form vertical video, I want to be on them off. And because we're going to be creating, at least I'm going to be creating a lot of short form, vertical based video. And all of the major platforms support short form, vertical based video. Then I'm just going to be on all four of them.

00:03:30:04 - 00:03:58:06
Nick Clason
But if you like have a theological or like preferential stance against one of the social networks for one reason or another, then make your determinations and choose what you want to do. But I would implore you to consider and not overlook the platform of YouTube 95% of teenagers say that they're on YouTube. That is also a corresponding statistic for adults as well.

00:03:58:06 - 00:04:32:28
Nick Clason
Like the majority of people are on YouTube. Now, if you think about what most people's just typical habits are on YouTube, aside from getting on there for entertainment, they're getting on there to ask specific questions. And so if you yourself are also answering specific questions, namely about God and faith and matters of salvation and things that that people might be looking for and and if you don't know the the answers to those things, like you can check out a resource like vid IQ linked down below.

00:04:33:00 - 00:04:56:28
Nick Clason
to kind of give you an idea for what people are searching on YouTube and what keywords are ranked really high. But if you don't want to use a platform like that, use your intuition. I mean pastors and church ministry leaders. Like that's actually what we're doing every single day and every single week when we're coming up with different sermon series that we think people need to and want to hear and explore and learn from.

00:04:56:28 - 00:05:14:25
Nick Clason
Like the whole idea of what YouTubers are trying to do is they're trying to get into people's heads and figure out, like, what are they? What are they asking? So that I can answer so that they'll click my video and so that they'll watch it? Pastors are doing the same thing, right? We're thinking like, what does my congregation need to hear?

00:05:14:25 - 00:05:19:03
Nick Clason
What is my student interested in? What do we look? What are they looking for?

00:05:19:03 - 00:05:36:12
Nick Clason
what do they need? Even though maybe they don't like, want it, you know? And so you're doing the same type of thing. And that's why I recommend in our, YouTube for Youth Ministry playlist, I recommend pre filming your messages. So, so so

00:05:36:12 - 00:05:38:12
Nick Clason
establish a YouTube account.

00:05:38:14 - 00:06:00:00
Nick Clason
And that's going to be like your home base right? Your website, home base, your YouTube is probably your home base for social media. Your longest form, your most like substantial pieces of content are going to live on YouTube. You're going to do long form, videos. And if you have the ability to do teaching videos, we're going to work up to that at one point in time.

00:06:00:00 - 00:06:20:27
Nick Clason
But if you don't have the infrastructure or bandwidth or editing, first and foremost, let me just say I'm available to reach out for coaching. link down below is a link if you are interested in you. You are starting to kind of build this from scratch, but you're getting hung up somewhere or stuck on something, or you just you just want to pick an outsider's brain.

00:06:21:04 - 00:06:52:27
Nick Clason
Click that link, reach out to me, start a conversation. First session is free, and let's just figure this thing out together. But that being said, you're going to work yourself up to full, long form YouTube based videos like that's where you're going to hope to end up. However, if you're just getting started and you want to like, start kind of like dipping your toe in the digital waters, you need to I would recommend that you have all the platforms that you're going to want to start using.

00:06:52:27 - 00:07:11:23
Nick Clason
Now, I don't know what other platforms might kind of burst on the scene here in just a little bit, but as of today, as of right now, what I think is useful and recommended for churches is YouTube, Instagram, TikTok and Facebook. And I would probably rank them in that order.

00:07:11:23 - 00:07:19:20
Nick Clason
that being said, like I said, make your determination like what is going to work for you and your ministry in your context.

00:07:19:20 - 00:07:38:15
Nick Clason
But if you're going to work yourself up to full time YouTube long form accounts, in the meantime, we can start posting things on your shorts feed on YouTube. Okay, so we're going to work ourselves up to it and then to just get started, at a bare minimum, right. Like I have detailed

00:07:38:15 - 00:07:41:12
Nick Clason
an outline here in my 100% completely free e-book.

00:07:41:12 - 00:08:10:12
Nick Clason
You see it here on screen. If you are watching on YouTube, all kinds of different ideas and strategies and things to get you started. But to scale all that back because like, that's my full strategy to post per day, all those things long form video once per week, like all that stuff. But to scale that back to a more manageable, more bite sized and more like, helping someone like you who's starting from scratch with no other, like prior experience and no other infrastructure to get stuff like this done.

00:08:10:14 - 00:08:33:01
Nick Clason
Here's how I would recommend getting started. First of all, on Monday morning, if you have a service on Sunday with a sermon of some sorts on Monday morning, what I would do is I would post a like selfie style less than one minute, because YouTube shorts is a maximum of one minute long. And so if you make all of your short form vertical based videos less than one minute

00:08:33:01 - 00:08:33:20
Nick Clason
they will go.

00:08:33:20 - 00:08:55:08
Nick Clason
You will be able to use that singular piece of content across all platforms YouTube shorts, Instagram Reels, TikTok and Facebook. But on Monday I would do some sort of recap post, and all you're doing is a selfie style video and you are rehashing the sermon. If you're the pastor, this is great because you know your main points.

00:08:55:10 - 00:09:22:17
Nick Clason
You know your takeaway, you know your best illustration. Like just kind of riff on it for 60s like, you know, let's say, let's say yesterday your topic was, you know, living in let living life and community and how to love other sacrificially like Jesus did from first, or not from first, from John chapter 15. So you might hold your phone up and be like, you know, Jesus taught us the idea about living and giving our lives for other people.

00:09:22:23 - 00:09:43:22
Nick Clason
And you just kind of like you can riff on that for 60s. And if you're holding your phone, you can see the little timer, like how long it's taking, right? one thing that I think is good practice is this you're going to be posting this on reels. Okay? Or TikTok or YouTube shorts. And so people may not find it in a quote unquote timely manner.

00:09:43:29 - 00:10:10:28
Nick Clason
And so don't say something like yesterday at church, we talked about like drop that language, just dive straight into what the topic is, because if you want someone to find you, they're not finding you based on your like, calendar of events or the fact that you had church yesterday. So just just go straight to the content plus that like it's the first two seconds of a video or a reel that matters most.

00:10:10:28 - 00:10:31:03
Nick Clason
Getting people right to like, actually hook, pay attention and not leave. And so don't do this. Hey, this is pastor Bill here from, Calvary Church. And don't forget that yesterday we talked about life and community and not forget about the church picnic potluck. But I want to remind you that we, like, drop all that, right? Living life in communities hard.

00:10:31:06 - 00:10:55:13
Nick Clason
How do we do it? Well, Jesus actually gives us a roadmap. You see the difference between those two? Like one dropped the five second intro and the five second fluff, and it helps you, like, then be able to cram more content into your 62nd time limit. And also someone comes across this video three months later. It's okay because the content is still relevant and it's not timestamped in any sort of way.

00:10:55:14 - 00:11:19:07
Nick Clason
Now, if you are long form, filming your videos or posting a live stream, somewhere posted to YouTube, because what you can do then on YouTube is you can link a related video, right? And so if you have a short form video about the topic, you can link a long form video and then you get that person over to that section and that part of your channel, right?

00:11:19:07 - 00:11:47:21
Nick Clason
If YouTube is the the, the home base of your social media, then everything you're doing, you're going to want to get them over there to that thing. And if you create a little end card or a watermark that you put on your videos, it can also point them from other platforms over to YouTube. It can follow like a link in bio, on TikTok or on Instagram, or on Facebook and, and actually in Facebook, you can post a legitimately live, link that can take them to that platform.

00:11:47:21 - 00:12:26:01
Nick Clason
But then on on, let's say Wednesday, what I would do is I, would you like some sort of like devotional type thought? Similar, right. But different and unrelated to the sermon or like, you know, if if we're doing like the life and community and living sacrificially, then on Wednesday, I might just do a quick 62nd blurb video about love and the importance of love and, or or you could do a like a video, with no talking and just some, like some backing track and like some text on it.

00:12:26:01 - 00:12:48:25
Nick Clason
Right. And it's kind of like a how to video. And so you could title it like How to Love Someone and then like are three, three steps to loving Someone who's unlovable. Step one step two, step three. You can post something like that. So again it's it's adjacent or semi tied to your content. But again it it has the the purpose of being evergreen to be found later on down the road.

00:12:48:25 - 00:13:07:15
Nick Clason
And then Friday do something fun, post a bunch of memes post like something that shows your personality. and this is where I would. Even if you're in a church and you're not in youth ministry, this is where I would grab my book and I would start doing some of the things that I recommend. Blind ranking filters on TikTok.

00:13:07:22 - 00:13:25:17
Nick Clason
No, it or not, go to one side of the room of the other with yourself, your volunteers, your staff. you can do like, one of my favorite things is called drafts. And it's like talking about, ranking different, like things in different categories. Seven questions. telepathy. Like, all kinds of different, like, game styles that we've done.

00:13:25:17 - 00:13:43:25
Nick Clason
Again, all of those are listed in my e-book and you can just do like drafts Friday and every single Friday you post a draft, or you can sprinkle in a variety of those different pieces of content. But once you start doing these things on some sort of regular rhythm, some sort of regular clip, then you want to start working yourself

00:13:43:25 - 00:13:46:08
Nick Clason
up to be able to post once a day.

00:13:46:12 - 00:14:13:01
Nick Clason
Right? And my goal, what I do is I post once a day for every day that I work. So if you're in ministry, you probably are off like Friday and Saturday. So I post two months. right now I post two on Sunday, two on 1I2 on Tuesday, two on Wednesday, two on Thursday. but if you know so like if that's your schedule like post on the days that you're on Sunday, Tuesday, Thursday or something like that, like figure out a rhythm within your calendar that you work, don't post on days that you don't work.

00:14:13:01 - 00:14:34:25
Nick Clason
Now, if you want to do some sort of scheduler, you can you can check out, scheduler that I've used in the past called Metro. Cool. it will get the videos on the thing, unlike the platforms, but just being honest like it, I don't think the algorithms really enjoyed it coming from a third party. So it took down a lot of my reach and a lot of my places, especially YouTube.

00:14:35:03 - 00:15:07:26
Nick Clason
And YouTube is, the platform that I'm actually, like, most interested in as a youth pastor in 2024 and beyond. And so I didn't like that my, my reach and my, my views were all down on YouTube and I, I blame that on the third party posting service. But, sometimes it's useful, sometimes it's helpful. if you're only using like, Facebook and Instagram, I do think you can use the meta business suite, to post things, and there is no issue with, throttle down reach because it's not third party, it's from meta directly.

00:15:07:26 - 00:15:27:15
Nick Clason
And so that is that is a worthwhile one. But getting on like TikTok in those type of things, that's that's trickier. and so then all throughout the rest of your week, like what else do you post? Well, you can post some, some photos, like photo dump type things, on your Instagram feed, in Facebook groups, Facebook pages.

00:15:27:17 - 00:15:56:18
Nick Clason
you can also post some a couple of like static graphics and one announcement, one announcement per week. No more than one announcement per week. and then if you have a Facebook group, try to drum up and build up some good community in there, maybe consider giving some giveaways and stuff like that to like kickstart and spark some conversation and community, so that it actually, can kind of carry on without you having to be the primary initiator of all of that content.

00:15:56:18 - 00:16:02:27
Nick Clason
But then you're gonna eventually work yourself up to two posts per day, right?

00:16:02:27 - 00:16:21:15
Nick Clason
and right now we're just at three a week, one every other day. And so to go beyond that, then start sprinkling in one on a, on the off days. Right. And so then your one every day and then start sprinkling in two on maybe two of the days out of the, out of the five total or whatever that might look like.

00:16:21:15 - 00:16:57:08
Nick Clason
And but then eventually to like, the biggest priority for me would be find a way to get your long form content down to a 15 minute type thing. That's why I recommend pre filming your messages, because a live stream is typically 30 to 35 minutes. But if you can get your long form down to to 15 minutes or so and that can be clipping your live or that can be, filming direct to camera, there's multiple different ways to kind of attack that, but start posting those videos to YouTube, work on your titles, work on your descriptions, work on your tags, and work on your thumbnails.

00:16:57:15 - 00:17:18:15
Nick Clason
Add those things to playlists on YouTube. All those things are helpful and you getting seen, found, and indexed in your community. and so that will also be an avenue to not only serve your church. People who weren't there live for the sermon, want to watch it again, whatever the case may be. and also potentially reaching new people.

00:17:18:21 - 00:17:39:00
Nick Clason
So that's how I would take all the different tools that we've talked about and how I would package them and make them hybrid. Now, the next episode, I actually do a sit down interview with my resident and he's been working with me now for, the last year at the church now. And he was an intern with me previously in a different context.

00:17:39:00 - 00:17:55:24
Nick Clason
And so I ask him his opinion of what it's been like to work in a hybrid ministry environment, what he learned from it, his thoughts, his takeaways, and, what he's going to take with him on into his next endeavor. So that video is going to be linked right here on screen. Tap that. We'd love to have you go check that out.

00:17:55:24 - 00:18:03:22
Nick Clason
But don't forget, as always, we're making digital discipleship easy, possible and accessible. So as always, stay hybrid.

]]> Episode 100: 💯 HybridMinistry - How it all Started https://www.hybridministry.xyz/100 7276c2ae-83be-43fa-a99a-457a161ac710 Thu, 06 Jun 2024 04:00:00 -0500 Nick Clason 100 💯 HybridMinistry - How it all Started full Nick Clason Episode 100 I decided to sit down with some friends that have all had a hand in the creation of the Full YouTube show we all had a hand in creating during the COVID-19 lockdown of 2020. While Digital and Social Ministry were top of mind for me prior to 2020, the COVID shutdown thrust it into the forefront for me personally and I decided to dive fully into it. When I started on the very first day of COVID, I had to get creative on how I introduced myself to students, parents and leaders without using the easy in person tools we'd all grown accustomed to using. That being said, I'm grateful we still have access to those tools, today. But I realized just how important Hybrid Ministry is to the next generation of teenagers. This episode chronicles my first day, and I chat with friends who were instrumental in producing and creating the YouTube show we had crafted during those COVID days. I hope you enjoy this 100th episode special! 17:26 no 🔥 [FREE] Hybrid Ministry Strategy Guide🔥 https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book ====================================== DESCRIPTION Episode 100 I decided to sit down with some friends that have all had a hand in the creation of the Full YouTube show we all had a hand in creating during the COVID-19 lockdown of 2020. While Digital and Social Ministry were top of mind for me prior to 2020, the COVID shutdown thrust it into the forefront for me personally and I decided to dive fully into it. When I started on the very first day of COVID, I had to get creative on how I introduced myself to students, parents and leaders without using the easy in person tools we'd all grown accustomed to using. That being said, I'm grateful we still have access to those tools, today. But I realized just how important Hybrid Ministry is to the next generation of teenagers. This episode chronicles my first day, and I chat with friends who were instrumental in producing and creating the YouTube show we had crafted during those COVID days. I hope you enjoy this 100th episode special! ====================================== 📓SHOWNOTES //SHOWNOTES & TRANSCRIPTS http://www.hybridministry.xyz/100 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz ====================================== 🆓 FREEBIES 🆓 📅 "The Full Hybrid Ministry Strategy" https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 🖥️ "My 9 Favorite DYM Resources" https://www.hybridministry.xyz/articles/dym 📨 Full Proof Recruiting Email EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email 🍩 "FREE World's Greatest Donut Event Guide" GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut 😨 "Have I already Ruined my TikTok Account?" https://www.hybridministry.xyz/articles/ebook ====================================== 🛠️TOOLS Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products VIDIQ https://vidiq.com/hybrid BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit AUTO POD https://autopod.lemonsqueezy.com?aff=MX7Vv TRY REV.COM FOR TRANSCRIBING https://rev.pxf.io/R5nDOa -------------- 🕰️TIMECODES 00:00 Intro 00:50 Hybrid Ministry During COVID 03:25 Two Weeks to Flatten the Curve 07:01 The Most Fun Memories of Unscripted 09:27 What this means going forward for churches in 2024 and beyond -------------- ✍️TRANSCRIPT 00:00:00:00 - 00:00:02:01 Isaac Sutton all of the students in the room, who were watching unscripted, had bingo cards that coordinated to stuff that was. Nick Clason Yes. 00:00:08:19 - 00:00:09:23 Darren Sutton digital integration is not a luxury. It's a necessity. 00:00:12:09 - 00:00:18:24 Sam Vos it was probably I probably felt God's hand more in like my career, my life in that moment than a lot of other moments. 00:00:18:24 - 00:00:25:04 Nick Clason unscripted played a really major role in like the catalyst to especially my podcast and everything like that. 00:00:25:04 - 00:00:31:04 Nick Clason I would say the reason for that is simply realizing and understanding that students live online. 00:00:31:04 - 00:00:39:22 Darren Sutton there's a lot I've messed up in my years of youth ministry, but that is one thing that I'm really proud of. Like in the middle of the pandemic, there was not a blank ministry kept going. 00:00:39:22 - 00:00:41:06 Sam Vos we're going to try something different 00:00:50:00 - 00:00:55:02 ABC News president's words come after the World Health Organization today declared the coronavirus a global pandemic, 00:00:55:02 - 00:00:57:19 Darren Sutton I remember this very clearly. 00:00:57:19 - 00:01:01:24 Sam Vos I mean, obviously, I came down to Parkview in February of 2020 00:01:01:24 - 00:01:06:06 Darren Sutton the Thursday before we went home, we're like, yeah, there's something happening in the world that's not going to affect us. On Friday it became clear that 00:01:07:24 - 00:01:10:05 Nick Clason which for context I started on Monday. 00:01:10:05 - 00:01:13:06 Darren Sutton that maybe we'd miss a couple of weeks of meeting together. Yeah. And I have been toying around for a while with, like, a YouTube show. like, in my mind, that there was like, we were just not speaking a digital language at all. 00:01:24:06 - 00:01:25:12 Sam Vos going there, Darren had a very kind of a new perspective on what he thought ministry would be. Right. So he was already kind of starting to talk about like, how do we take digital and kind of infuse that with what, you know, historically, youth ministry has been. 00:01:38:21 - 00:01:41:22 Darren Sutton you know, in the grand scheme of the engine of ministry, there is no time to dream a dream, right? Well, Covid forced us to do that. I kind of laid out this idea for, basically a variety show, some kind of YouTuber And I said, you know, if we decided to do this, I think we probably need to do a week or two and a big a beta test. So could we, could we film a show? Yeah, right. And over the weekend we came up with a whole concept for the for the YouTube show and shot it on Monday. 00:02:04:22 - 00:02:07:23 Sam Vos Well, I'd only been there for like 3 or 4 weeks, right. Yeah. Which I'm fine with. So then obviously it happens. You'd only been there 3 to 4 hours is kind of like, hey, we need somebody to be the guy. And obviously I was like. the same day we started filming was the same day that they were like, "hey, everybody's got to go home" and 00:02:20:04 - 00:02:31:04 Isaac Sutton everybody was packed in tightly into a room and they had a like, Nick Clason as we're in this like, hey, don't go by people time, like and then cram all these people into a room. 00:02:31:04 - 00:02:33:11 Nick Clason remember, like, everyone was like on vacation? 00:02:33:11 - 00:02:34:10 Nick Clason getting married. 00:02:34:13 - 00:02:35:20 Nick Clason had was took PTO 00:02:35:20 - 00:02:37:06 Nick Clason I was the new guy. 00:02:37:06 - 00:02:40:02 Nick Clason Right. You were like the longest tenured person in the room. 00:02:40:02 - 00:02:46:15 Sam Vos it was probably I probably felt God's hand more in like my career, my life in that moment than a lot of other moments. 00:02:46:15 - 00:02:47:07 Darren Sutton And that was your first day in the office? Yep. We all came and I was like, hey, Nick, no time to onboard you. We're filming the show 00:02:52:21 - 00:03:00:20 Sam Vos then on our first day of filming this digital piece of it where there was, worship element in kind of this hosting element and stuff like that, filmed the first episode of unscripted at the church. 00:03:03:12 - 00:03:05:24 Nick Clason not socially distanced whatsoever 00:03:05:24 - 00:03:07:06 Isaac Sutton was a choice. 00:03:07:06 - 00:03:09:19 Darren Sutton and the whole student ministry team got in there. We filmed the show, and at 11:30, we got a message from the, executive pastor saying, bye, everybody. We'll see. You 00:03:18:21 - 00:03:22:20 Sam Vos that was this the same day we started filming was the same day that they were like, hey, everybody's got to go home and just for two weeks 00:03:25:14 - 00:03:27:21 Darren Sutton Everybody thought at that point, probably till Easter, 00:03:27:21 - 00:03:35:03 Isaac Sutton but nobody really knew how crazy it was going to get. Everybody was just in the. It was the rumor phase of Covid. 00:03:35:03 - 00:03:40:08 Nick Clason but making fun of it. Basically. Darren Sutton Yeah. For sure. Like, this is so stupid and and so much so that like, things were changing so quickly that we filmed that thing not socially distant. On Monday by the time it aired on Wednesday, we had to put out a statement that said "this was filmed before socially distancing was a requirement." 00:03:56:03 - 00:03:56:19 Sam Vos You know, time goes by. Maybe 3 or 4 days. Three people show up to my house with equipment being like cameras, microphones, a table, chairs, Now all this planning vision is starting to happen. Like, we're doing this right now on a zoom call 00:04:10:10 - 00:04:15:14 Darren Sutton how much we had to pivot in that time is I still just a little bit crazy when I think about it? 00:04:15:14 - 00:04:17:24 Sam Vos and then my wife and I looked at each other and we go, we don't have we don't have room in this spot. Right? Because we're live in downtown Chicago in a high rise, 00:04:22:04 - 00:04:25:13 Darren Sutton 700 square foot apartment with his kid and his wife. 00:04:25:13 - 00:04:27:19 Sam Vos every single week. When we would film, we would have to move the couch out, move that, move the chairs out. Right. We'd have to bring everything kind of stacking on top of each other by the kitchen, do the set, do the show, 00:04:36:09 - 00:04:46:18 Darren Sutton you know, we were filming group stuff on zoom calls and trying to figure out where is the most appropriate place to set up a studio where only one person can press play. 00:04:46:18 - 00:04:46:23 Sam Vos And, then put it all back together and send it. So then I'm running over to the camera, right. I'm getting out. I'm looking at the screen. Right. Because I turn the screen around, I'm looking at it. I'm like, okay, it looks good. And I'm running back to the camera, clicking record that I'm running back to the chair and starting. 00:04:59:06 - 00:05:10:00 Isaac Sutton heart of Covid era for unscripted, which I didn't even like, start working. Working on unscripted until episode like 22. Yeah, something like that. I was kind of, later after some of the kinks had been fleshed out, I guess. 00:05:14:00 - 00:05:23:04 Nick Clason yes, it went through the completely remote, like everyone from their houses, every bit via a, like cell phone camera. But I remember, Darren sent us all, like, desktop tripods so that we could like via Amazon so that we could have stable, you know, pictures and not like this 00:05:35:08 - 00:05:38:12 Sam Vos I mean, the hashtag, the world's greatest drink kind of happened out of nowhere, What happened was I was also like, I'm just going to have to just pull everything out that I can think of and hopefully something sticks. It's kind of like when you're just, like throwing everything you can at something. You're like, one of these things works great, 00:05:51:12 - 00:05:57:05 Darren Sutton So students were tuning in because that was the only connection with humans. They had 00:05:57:05 - 00:05:59:15 Nick Clason which I think was like the only live anything. 00:05:59:15 - 00:06:05:06 Darren Sutton Yes. Was gone. Like, yeah, everything was gone. Everything was gone. But we were still having church and we were one of the few. And I will tell you, like, there's a lot I've messed up in my years of youth ministry, but that is one thing that I'm really proud of. Like in the middle of the pandemic, there was not a blank ministry kept going. And that wasn't just me. That was a large team that made that happen. I could have never done that by myself. 00:06:20:19 - 00:06:21:10 Nick Clason Yeah. 00:06:21:10 - 00:06:26:11 Isaac Sutton And I remember that being a big part of me joining unscripted was like, we want to we're making this the thing. It went from being the Covid strategy to being, the way they were going to move forward with youth ministry. 00:06:37:03 - 00:06:41:10 Sam Vos Now I will say in, during Covid and when I was filming at my house, right, there were some there were some moments there too, where I was like, oh, this, this feels like God's doing something. Covid and unscripted allowed us to say, hey, what? Maybe this is what church youth ministry could look like. Maybe it's it could be more progressive thinking. Yeah, sure, sure. I think it also be 00:07:00:16 - 00:07:03:12 Darren Sutton what I remember most was just innovative thinking, 00:07:03:12 - 00:07:06:01 Sam Vos I think there needs I think churches need to make a shift. And I felt like unscripted was a vision of what that shift could look like. 00:07:09:19 - 00:07:27:03 Darren Sutton then it was so successful and also super a lot of fun. And also it became very clear that we had not been speaking the language of our constituency, that it became something that we permanently added to what we do 00:07:27:03 - 00:07:28:12 Isaac Sutton was a really cool thing to do. It was something that got into people's houses. it was something that engaged students with, students on a level that they were already familiar with. I mean, students know about YouTube, YouTube shows. 00:07:41:02 - 00:07:42:10 Sam Vos Lacroix is all I got. So I guess hashtag world's greatest drink. I don't even really like Lacroix. 00:07:47:12 - 00:07:51:03 Sam Vos my favorite drink, Lacroix. I am one of those guys. So, it's just so it's so refreshing every time. 00:07:54:23 - 00:07:59:19 Darren Sutton But then we started like building that into the nomenclature of what we did. And 00:08:00:07 - 00:08:03:12 Sam Vos world's greatest people, but this is actually hashtag the world's greatest drink. 00:08:04:00 - 00:08:10:15 Darren Sutton every semester, we would do a hashtag world's greatest drink bracket, and kids would get to vote on what that season's drink we're going to be like. 00:08:11:01 - 00:08:15:17 Nick Clason Where when we hit the duck squeak, they had to play duck, duck, goose to it. 00:08:15:17 - 00:08:16:24 Sam Vos hashtag world's Greatest drink. And then all sudden we would start hiding Lacroix in spots and stuff like that. 00:08:20:17 - 00:08:24:04 Darren Sutton did an episode on pets, which is why I'm wearing this shirt. and I loved it because kids were so engaged with sending in pictures of their pets, we couldn't be in person yet. 00:08:30:13 - 00:08:33:23 Sam Vos I think another very absurd thing that we did was that whole duck thing. 00:08:34:24 - 00:08:37:10 Nick Clason the search for Chuck, the search for Chuck. 00:08:37:10 - 00:08:44:23 Darren Sutton Chuck, is he in there? He's not here. 00:08:44:23 - 00:08:49:02 Darren Sutton have a mascot also something that came accidentally. Chuck the duck, 00:08:49:02 - 00:08:53:19 Isaac Sutton sci fi saga was was a blast. I know that was going so fun. So, Minecraft server was a tragic affair. I spent probably like so long. It's trying to set up a minecraft server for 00:09:09:03 - 00:09:16:15 Darren Sutton So Chuck got lost or kidnaped or. I don't even remember now what the exact story was, except we just spent all summer looking for him, right? 00:09:16:15 - 00:09:25:22 Isaac Sutton We if you found the duck and text it into a certain number in a certain amount of time, you would win a prize that coordinated to a theme, because each week was themed 00:09:28:00 - 00:09:40:10 Sam Vos all sudden Covid happened and it kind of felt like, okay, this is the reason that I'm supposed to be here. so for me, it was a very fulfilling time. Covid was, I would say, where I think for a lot of people it was not that. However, when we got students in there filming and students in there doing audio, I think when these students all sudden like kind of took, you know, they grabbed on to this idea of unscripted and they felt like they owned it and belonged to it. That's the thing that was actually worth everything that we did. 00:09:57:16 - 00:10:02:05 Isaac Sutton yes, there was a lot of trial and error with unscripted, especially in, in, in all areas of unscripted. There was tons of trial and error. Right. I don't think we ever fully came out of unscripted with like this was the best format and we kept it the whole way through. 00:10:15:07 - 00:10:28:15 Darren Sutton you know, the interesting thing, which I don't think is actually that interesting, but really kind of blew people away, was how much more open kids were on zoom than they were in person. Yeah, because they're in their room. They're in their natural environment. They may or may not have to be on camera. but there was not the intimidation factor of sitting in a room and wondering what you're thinking about me. There was some kind of invisible protection for them being on camera, which worked pretty well. 00:10:44:07 - 00:11:00:15 Nick Clason But as we look ahead to this next wave of generation, like we have to find a way to find ourselves online with with Gen Z, definitely with Gen Alpha, like, it's all they know, right? And they, they can shift between in-person and online into that hybrid space back and forth as if it's nothing. 00:11:00:15 - 00:11:06:17 Isaac Sutton the ones that we filmed in a bunch of different locations, yeah, that was that. They were great. They were so well done. And it was a series over the course of four weeks about the impacts you can make on the world. Yeah. 00:11:21:00 Nick Clason and we were like on location and like, that was that was so fun. I thought 00:11:23:06 - 00:11:25:06 Darren Sutton in that I would end up carrying into the future was pre filming talks. And, you know, even when we ended up in a context where that wasn't necessary anymore, it really helps you frame exactly what you want to say the way you want to say it, in a medium that's going to live in perpetuity beyond you. 00:11:45:08 - 00:12:09:10 Isaac Sutton Yeah. I think the other benefit to this is that whole part of it. Right. was that it democratize like the week, the day that you come from as well like that I was able to serve, like I was able to work as the guy who produced unscripted and made sure everything was running on Wednesdays. And then I could still also volunteer on Thursdays as a small group leader. 00:12:15:06 - 00:12:39:04 Nick Clason after three years or however many years of us doing it, once restrictions started lifting, once people started coming back in the room and frankly wanting to be back in the room like we needed to find a way to to pivot and adjust. And I still think we did. But again, like I was telling you before we started hitting record was we we started at that point then with the baseline of online. And so then we were like, how much do we sprinkle in in person because of how good online is? We're like a church. Where I'm at now is like, we started with in person. And so now we have to try to like add the hybrid moment, the digital pieces to it to help create that good. Like intersection between both in-person and online. 00:12:58:10 - 00:13:10:14 Sam Vos relationships start in person and then they can transition to digital. Meaning you live in the same state as me or friends and then you move away. But we still continue being friends, 00:13:10:14 - 00:13:23:02 Isaac Sutton even if, your hybrid experience doesn't, kick off in the room like you want to, it might reach 1 or 2 people that wouldn't, that you wouldn't have reached otherwise. 00:13:23:02 - 00:13:30:24 Nick Clason Yeah. And like, now my like, the adaptation, like, we have a fully in-person model, essentially. Right. Yeah. However, I still see the value in the content, the teaching content in particular, like having a home beyond just when it when it's preached. Right. And we don't have the live streaming capabilities, which is why we do the, the pre film. But that can also that, that that anchors our social media strategy. 00:13:52:17 - 00:13:57:02 Darren Sutton we learned that social media is for interaction, not for advertising. I think that we learned that, digital, what we call in our context, digital integration is not a luxury. It's a necessity. You have to figure it out. Our students are not just digital natives, they're digital dependents. And if we are not harnessed in whatever level of digital medium we can harness, then we're missing. We're missing an opportunity to speak the language of the people that we're working with. so I don't view everything through the lens of how does this translate digitally, but I definitely view our ministry through the lens of where is the digital expression of what we're trying to communicate to, to kids long term. Yeah. So, 00:14:44:10 - 00:14:50:05 Nick Clason the argument I felt at the time was should we do in-person or should we do online? And I was like, how about both right. And the tension in all of that is both takes resources. 00:15:02:01 - 00:15:17:15 Nick Clason my learnings right. For the in the room side of things was like it probably needed the show, probably needed a refresh and a rebrand to, distance it from Covid and not make it the Covid thing anymore. because while it was still good, it's still carried all those connotations. And then on the, the YouTube side of things, we just needed to double down on some like titling keyword and research like artistic thumbnail renders 00:15:31:09 - 00:15:32:21 Sam Vos means that churches exist 00:15:32:21 - 00:15:37:14 Sam Vos for two groups of people, correct? 00:15:37:14 - 00:15:38:16 Nick Clason Insiders and outsiders. There we go. 00:15:37:14 - 00:15:38:16 Sam Vos I wonder if those those things being digital and in-person. Interact with those two groups differently. 00:15:45:18 - 00:16:05:22 Nick Clason like, it's more accessible than I thought it was to create a digital like moment, like, you know, once we shifted away from the show into a new church and we were here, like, we did an entire, like, six months worth of content off of a cell phone. 00:16:05:24 - 00:16:07:11 Darren Sutton Yeah, yeah, 00:16:07:11 - 00:16:12:04 Nick Clason The church exists to change the world. and to be a family and to create a place for people to find meaning and belonging. Okay. I think that there can be entertaining elements within church. I encourage youth pastors and youth ministries to create entertaining elements on their social media. That's why most people get on social media nowadays is to be entertained in some form or fashion. 00:16:32:18 - 00:16:35:20 Darren Sutton So some kind of message or whatever on the regular? I think it's super important to post regularly, whether you know how to do it or not, you play dumb for a student because there is a student who definitely knows how to do it. investing in that. And I wouldn't know what these are. But this guy well investing in some subscription services or whatnot that can help you do this easier. 00:16:58:13 - 00:17:10:14 Nick Clason servicing millennials, Gen Z and Gen Alpha, by the way, middle schoolers and on down. And so the church has to figure out how to speak their language because they're the next generation. 00:17:10:14 - 00:17:13:18 Darren Sutton I subscribe to your TikTok and your YouTube. He didn't pay me for that. I really would, and I am, so you should be too. Digital Discipleship, Digital Discipleship Strategy, youtube for youth ministry, hybrid ministry, church, church media, church discipleship, church videos, church creativity, church creatives, reaching the next generation, church evangelism, generation alpha, generation z, gen z, gen alpha, gen alpha youtube, gen alpha strategy, 🔥 [FREE] Hybrid Ministry Strategy Guide🔥

https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

======================================
DESCRIPTION
Episode 100 I decided to sit down with some friends that have all had a hand in the creation of the Full YouTube show we all had a hand in creating during the COVID-19 lockdown of 2020.

While Digital and Social Ministry were top of mind for me prior to 2020, the COVID shutdown thrust it into the forefront for me personally and I decided to dive fully into it.

When I started on the very first day of COVID, I had to get creative on how I introduced myself to students, parents and leaders without using the easy in person tools we'd all grown accustomed to using.

That being said, I'm grateful we still have access to those tools, today.

But I realized just how important Hybrid Ministry is to the next generation of teenagers.

This episode chronicles my first day, and I chat with friends who were instrumental in producing and creating the YouTube show we had crafted during those COVID days.

I hope you enjoy this 100th episode special!

======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/100

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

======================================

🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym

📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

--------------
🕰️TIMECODES
00:00 Intro
00:50 Hybrid Ministry During COVID
03:25 Two Weeks to Flatten the Curve
07:01 The Most Fun Memories of Unscripted
09:27 What this means going forward for churches in 2024 and beyond

--------------
✍️TRANSCRIPT
00:00:00:00 - 00:00:02:01
Isaac Sutton
all of the students in the room,
who were watching unscripted,
had bingo
cards
that coordinated to stuff that
was.

Nick Clason
Yes.

00:00:08:19 - 00:00:09:23
Darren Sutton
digital integration is not a luxury. It's a necessity.

00:00:12:09 - 00:00:18:24
Sam Vos
it was probably I probably felt God's hand more in like my career, my life in that moment than a lot of other moments.

00:00:18:24 - 00:00:25:04
Nick Clason
unscripted played a really major role in like the catalyst to especially my podcast and everything like that.

00:00:25:04 - 00:00:31:04
Nick Clason
I would say the reason for that is simply realizing and understanding that students live online.

00:00:31:04 - 00:00:39:22
Darren Sutton
there's a lot I've messed up in my years of youth ministry, but that is one thing that I'm really proud of. Like in the middle of the pandemic, there was not a blank ministry kept going.

00:00:39:22 - 00:00:41:06
Sam Vos
we're going to try something different

00:00:50:00 - 00:00:55:02
ABC News
president's words come after the World Health Organization today declared the coronavirus a global pandemic,

00:00:55:02 - 00:00:57:19
Darren Sutton
I remember this very clearly.

00:00:57:19 - 00:01:01:24
Sam Vos
I mean, obviously, I came down to Parkview in February of 2020

00:01:01:24 - 00:01:06:06
Darren Sutton
the Thursday before we went home, we're like, yeah, there's something happening in the world that's not going to affect us. On Friday it became clear that

00:01:07:24 - 00:01:10:05
Nick Clason
which for context I started on Monday.

00:01:10:05 - 00:01:13:06
Darren Sutton
that maybe we'd miss a couple of weeks of meeting together. Yeah. And I have been toying around for a while with, like, a YouTube show. like, in my mind, that there was like, we were just not speaking a digital language at all.

00:01:24:06 - 00:01:25:12
Sam Vos
going there, Darren had a very kind of a new perspective on what he thought ministry would be. Right. So he was already kind of starting to talk about like, how do we take digital and kind of infuse that with what, you know, historically, youth ministry has been.

00:01:38:21 - 00:01:41:22
Darren Sutton
you know, in the grand scheme of the engine of ministry, there is no time to dream a dream,
right?
Well, Covid forced us to do that.
I kind of laid out this idea for, basically a variety show, some kind of YouTuber And I said, you know, if we decided to do this, I think we probably need to do a week or two and a big a beta test.
So could we, could we film a show? Yeah, right.
And over the weekend we came up with a whole concept for the for the YouTube show and shot it on Monday.

00:02:04:22 - 00:02:07:23
Sam Vos
Well, I'd only been there for like 3 or 4 weeks, right. Yeah.
Which I'm fine with. So then obviously it
happens. You'd only been there 3 to 4 hours is kind of like, hey, we need somebody to be the guy. And obviously I was like.
the same day we started filming was the same day that they were like, "hey, everybody's got to go home" and

00:02:20:04 - 00:02:31:04
Isaac Sutton
everybody was packed in tightly into a room and they had a like,

Nick Clason
as we're in this like, hey, don't go by people time, like and then cram all these people into a room.

00:02:31:04 - 00:02:33:11
Nick Clason
remember, like, everyone was like on vacation?

00:02:33:11 - 00:02:34:10
Nick Clason
getting married.

00:02:34:13 - 00:02:35:20
Nick Clason
had was took PTO

00:02:35:20 - 00:02:37:06
Nick Clason
I was the new guy.

00:02:37:06 - 00:02:40:02
Nick Clason
Right. You were like the longest tenured person in the room.

00:02:40:02 - 00:02:46:15
Sam Vos
it was probably I probably felt God's hand more in like my career, my life in that moment than a lot of other moments.

00:02:46:15 - 00:02:47:07
Darren Sutton
And that was your first day in the office? Yep. We all came and I was like, hey, Nick, no time to onboard you. We're filming the show

00:02:52:21 - 00:03:00:20
Sam Vos
then on our first day of filming this digital piece of it where there was, worship element in kind of this hosting element and stuff like that, filmed the first episode of unscripted at the church.

00:03:03:12 - 00:03:05:24
Nick Clason
not socially distanced whatsoever

00:03:05:24 - 00:03:07:06
Isaac Sutton
was a choice.

00:03:07:06 - 00:03:09:19
Darren Sutton
and the whole student ministry team got in there. We filmed the show, and at 11:30, we got a message from the, executive pastor saying, bye, everybody. We'll see. You

00:03:18:21 - 00:03:22:20
Sam Vos
that was this the same day we started filming was the same day that they were like, hey, everybody's got to go home and just for two weeks

00:03:25:14 - 00:03:27:21
Darren Sutton
Everybody thought at that point, probably till Easter,

00:03:27:21 - 00:03:35:03
Isaac Sutton
but nobody really knew how crazy it was going to get. Everybody was just in the. It was the rumor phase of Covid.

00:03:35:03 - 00:03:40:08
Nick Clason
but making fun of it. Basically.

Darren Sutton
Yeah. For sure. Like, this is so stupid and and so much so that like, things were changing so quickly that we filmed that thing not socially distant. On Monday by the time it aired on Wednesday, we had to put out a statement that said "this was filmed before socially distancing was a requirement."

00:03:56:03 - 00:03:56:19
Sam Vos
You know, time goes by. Maybe 3 or 4 days. Three people show up to my house with equipment being like cameras, microphones, a table, chairs, Now all this planning vision is starting to happen. Like, we're doing this right now on a zoom call

00:04:10:10 - 00:04:15:14
Darren Sutton
how much we had to pivot in that time is I still just a little bit crazy when I think about it?

00:04:15:14 - 00:04:17:24
Sam Vos
and then my wife and I looked at each other and we go, we don't have we don't have room in this spot.
Right? Because we're live in downtown Chicago in a high rise,

00:04:22:04 - 00:04:25:13
Darren Sutton
700 square foot apartment with his kid and his wife.

00:04:25:13 - 00:04:27:19
Sam Vos
every single week. When we would film, we would have to move the couch out, move that, move the chairs out. Right. We'd have to bring everything kind of stacking on top of each other by the kitchen, do the set, do the show,

00:04:36:09 - 00:04:46:18
Darren Sutton
you know, we were filming group stuff on zoom calls and trying to figure out where is the most appropriate place to set up a studio where only one person can press play.

00:04:46:18 - 00:04:46:23
Sam Vos
And, then put it all back together and send it. So then I'm running over to the camera, right. I'm getting out. I'm looking at the screen. Right. Because I turn the screen around, I'm looking at it. I'm like, okay, it looks good. And I'm running back to the camera, clicking record that I'm running back to the chair and starting.

00:04:59:06 - 00:05:10:00
Isaac Sutton
heart of Covid era for unscripted, which I didn't even like, start working. Working on unscripted until episode like 22. Yeah, something like that. I was kind of, later after some of the kinks had been fleshed out, I guess.

00:05:14:00 - 00:05:23:04
Nick Clason
yes, it went through the completely remote, like everyone from their houses, every bit via a, like cell phone camera. But I remember, Darren sent us all, like, desktop tripods so that we could like via Amazon so that we could have stable, you know, pictures and not like this

00:05:35:08 - 00:05:38:12
Sam Vos
I mean, the hashtag, the world's greatest drink kind of happened out of nowhere, What happened was I was also like, I'm just going to have to just pull everything out that I can think of and hopefully something sticks. It's kind of like when you're just, like throwing everything you can at something. You're like, one of these things works great,

00:05:51:12 - 00:05:57:05
Darren Sutton
So students were tuning in because that was the only connection with humans. They had

00:05:57:05 - 00:05:59:15
Nick Clason
which I think was like the only live anything.

00:05:59:15 - 00:06:05:06
Darren Sutton
Yes. Was gone. Like, yeah, everything was gone. Everything was gone. But we were still having church and we were one of the few. And I will tell you, like, there's a lot I've messed up in my years of youth ministry, but that is one thing that I'm really proud of. Like in the middle of the pandemic, there was not a blank ministry kept going. And that wasn't just me. That was a large team that made that happen. I could have never done that by myself.

00:06:20:19 - 00:06:21:10
Nick Clason
Yeah.

00:06:21:10 - 00:06:26:11
Isaac Sutton
And I remember that being a big part of me joining unscripted was like, we want to we're making this the thing. It went from being the Covid strategy to being, the way they were going to move forward with youth ministry.

00:06:37:03 - 00:06:41:10
Sam Vos
Now I will say in, during Covid and when I was filming at my house, right, there were some there were some moments there too, where I was like, oh, this, this feels like God's doing something. Covid and unscripted allowed us to say, hey, what? Maybe this is what church youth ministry could look like. Maybe it's it could be more progressive thinking. Yeah, sure, sure. I think it also be

00:07:00:16 - 00:07:03:12
Darren Sutton
what I remember most was just innovative thinking,

00:07:03:12 - 00:07:06:01
Sam Vos
I think there needs I think churches need to make a shift. And I felt like unscripted was a vision of what that shift could look like.

00:07:09:19 - 00:07:27:03
Darren Sutton
then it was so successful and also super a lot of fun. And also it became very clear that we had not been speaking the language of our constituency, that it became something that we permanently added to what we do

00:07:27:03 - 00:07:28:12
Isaac Sutton
was a really cool thing to do. It was something that got into people's houses. it was something that engaged students with, students on a level that they were already familiar with. I mean, students know about YouTube, YouTube shows.

00:07:41:02 - 00:07:42:10
Sam Vos
Lacroix is all I got. So I guess hashtag world's greatest drink. I don't even really like Lacroix.

00:07:47:12 - 00:07:51:03
Sam Vos
my favorite drink, Lacroix. I am one of those guys. So, it's just so it's so refreshing every time.

00:07:54:23 - 00:07:59:19
Darren Sutton
But then we started like building that into the nomenclature of what we did. And

00:08:00:07 - 00:08:03:12
Sam Vos
world's greatest people, but this is actually hashtag the world's greatest drink.

00:08:04:00 - 00:08:10:15
Darren Sutton
every semester, we would do a hashtag world's greatest drink bracket, and kids would get to vote on what that season's drink we're going to be like.

00:08:11:01 - 00:08:15:17
Nick Clason
Where when we hit the duck squeak, they had to play duck, duck, goose to it.

00:08:15:17 - 00:08:16:24
Sam Vos
hashtag world's Greatest drink. And then all sudden we would start hiding Lacroix in spots and stuff like that.

00:08:20:17 - 00:08:24:04
Darren Sutton
did an episode on pets, which is why I'm wearing this shirt. and I loved it because kids were so engaged with sending in pictures of their pets, we couldn't be in person yet.

00:08:30:13 - 00:08:33:23
Sam Vos
I think another very absurd thing that we did was that whole duck thing.

00:08:34:24 - 00:08:37:10
Nick Clason
the search for Chuck, the search for Chuck.

00:08:37:10 - 00:08:44:23
Darren Sutton
Chuck, is he in there? He's not here.

00:08:44:23 - 00:08:49:02
Darren Sutton
have a mascot also something that came accidentally. Chuck the duck,

00:08:49:02 - 00:08:53:19
Isaac Sutton
sci fi saga was was a blast. I know that was going so fun. So, Minecraft server was a tragic affair. I spent probably like so long. It's trying to set up a minecraft server for

00:09:09:03 - 00:09:16:15
Darren Sutton
So Chuck got lost or kidnaped or. I don't even remember now what the exact story was, except we just spent all summer looking for him, right?

00:09:16:15 - 00:09:25:22
Isaac Sutton
We if you found the duck and text it into a certain number in a certain amount of time, you would win a prize that coordinated to a theme, because each week was themed

00:09:28:00 - 00:09:40:10
Sam Vos
all sudden Covid happened and it kind of felt like, okay, this is the reason that I'm supposed to be here. so for me, it was a very fulfilling time. Covid was, I would say, where I think for a lot of people it was not that. However, when we got students in there filming and students in there doing audio, I think when these students all sudden like kind of took, you know, they grabbed on to this idea of unscripted and they felt like they owned it and belonged to it. That's the thing that was actually worth everything that we did.

00:09:57:16 - 00:10:02:05
Isaac Sutton
yes, there was a lot of trial and error with unscripted, especially in, in, in all areas of unscripted. There was tons of trial and error. Right. I don't think we ever fully came out of unscripted with like this was the best format and we kept it the whole way through.

00:10:15:07 - 00:10:28:15
Darren Sutton
you know, the interesting thing, which I don't think is actually that interesting, but really kind of blew people away, was how much more open kids were on zoom than they were in person. Yeah, because they're in their room. They're in their natural environment. They may or may not have to be on camera. but there was not the intimidation factor of sitting in a room and wondering what you're thinking about me. There was some kind of invisible protection for them being on camera, which worked pretty well.

00:10:44:07 - 00:11:00:15
Nick Clason
But as we look ahead to this next wave of generation, like we have to find a way to find ourselves online with with Gen Z, definitely with Gen Alpha, like, it's all they know, right? And they, they can shift between in-person and online into that hybrid space back and forth as if it's nothing.

00:11:00:15 - 00:11:06:17
Isaac Sutton
the ones that we filmed in a bunch of different locations, yeah, that was that. They were great. They were so well done. And it was a series over the course of four weeks about the impacts you can make on the world. Yeah.

00:11:21:00
Nick Clason
and we were like on location and like, that was that was so fun. I thought

00:11:23:06 - 00:11:25:06
Darren Sutton
in that I would end up carrying into the future was pre filming talks. And, you know, even when we ended up in a context where that wasn't necessary anymore, it really helps you frame exactly what you want to say the way you want to say it, in a medium that's going to live in perpetuity beyond you.

00:11:45:08 - 00:12:09:10
Isaac Sutton
Yeah. I think the other benefit to this is that whole part of it. Right. was that it democratize like the week, the day that you come from as well like that I was able to serve, like I was able to work as the guy who produced unscripted and made sure everything was running on Wednesdays. And then I could still also volunteer on Thursdays as a small group leader.

00:12:15:06 - 00:12:39:04
Nick Clason
after three years or however many years of us doing it, once restrictions started lifting, once people started coming back in the room and frankly wanting to be back in the room like we needed to find a way to to pivot and adjust. And I still think we did. But again, like I was telling you before we started hitting record was we we started at that point then with the baseline of online. And so then we were like, how much do we sprinkle in in person because of how good online is? We're like a church. Where I'm at now is like, we started with in person. And so now we have to try to like add the hybrid moment, the digital pieces to it to help create that good. Like intersection between both in-person and online.

00:12:58:10 - 00:13:10:14
Sam Vos
relationships start in person and then they can transition to digital. Meaning you live in the same state as me or friends and then you move away. But we still continue being friends,

00:13:10:14 - 00:13:23:02
Isaac Sutton
even if, your hybrid experience doesn't, kick off in the room like you want to, it might reach 1 or 2 people that wouldn't, that you wouldn't have reached otherwise.

00:13:23:02 - 00:13:30:24
Nick Clason
Yeah. And like, now my like, the adaptation, like, we have a fully in-person model, essentially. Right. Yeah. However, I still see the value in the content, the teaching content in particular, like having a home beyond just when it when it's preached. Right. And we don't have the live streaming capabilities, which is why we do the, the pre film. But that can also that, that that anchors our social media strategy.

00:13:52:17 - 00:13:57:02
Darren Sutton
we learned that social media is for interaction, not for advertising. I think that we learned that, digital, what we call in our context, digital integration is not a luxury. It's a necessity. You have to figure it out. Our students are not just digital natives, they're digital dependents. And if we are not harnessed in whatever level of digital medium we can harness, then we're missing. We're missing an opportunity to speak the language of the people that we're working with. so I don't view everything through the lens of how does this translate digitally, but I definitely view our ministry through the lens of where is the digital expression of what we're trying to communicate to, to kids long term. Yeah. So,

00:14:44:10 - 00:14:50:05
Nick Clason
the argument I felt at the time was should we do in-person or should we do online? And I was like, how about both right. And the tension in all of that is both takes resources.

00:15:02:01 - 00:15:17:15
Nick Clason
my learnings right. For the in the room side of things was like it probably needed the show, probably needed a refresh and a rebrand to, distance it from Covid and not make it the Covid thing anymore. because while it was still good, it's still carried all those connotations. And then on the, the YouTube side of things, we just needed to double down on some like titling keyword and research like artistic thumbnail renders

00:15:31:09 - 00:15:32:21
Sam Vos
means that churches exist

00:15:32:21 - 00:15:37:14
Sam Vos
for two groups of people, correct?

00:15:37:14 - 00:15:38:16
Nick Clason
Insiders and outsiders. There we go.

00:15:37:14 - 00:15:38:16
Sam Vos
I wonder if those those things being digital and in-person. Interact with those two groups differently.

00:15:45:18 - 00:16:05:22
Nick Clason
like, it's more accessible than I thought it was to create a digital like moment, like, you know, once we shifted away from the show into a new church and we were here, like, we did an entire, like, six months worth of content off of a cell phone.

00:16:05:24 - 00:16:07:11
Darren Sutton
Yeah, yeah,

00:16:07:11 - 00:16:12:04
Nick Clason
The church exists to change the world. and to be a family and to create a place for people to find meaning and belonging. Okay. I think that there can be entertaining elements within church. I encourage youth pastors and youth ministries to create entertaining elements on their social media. That's why most people get on social media nowadays is to be entertained in some form or fashion.

00:16:32:18 - 00:16:35:20
Darren Sutton
So some kind of message or whatever on the regular? I think it's super important to post regularly, whether you know how to do it or not, you play dumb for a student because there is a student who definitely knows how to do it. investing in that. And I wouldn't know what these are. But this guy well investing in some subscription services or whatnot that can help you do this easier.

00:16:58:13 - 00:17:10:14
Nick Clason
servicing millennials, Gen Z and Gen Alpha, by the way, middle schoolers and on down. And so the church has to figure out how to speak their language because they're the next generation.

00:17:10:14 - 00:17:13:18
Darren Sutton
I subscribe to your TikTok and your YouTube. He didn't pay me for that. I really would, and I am, so you should be too.

]]> 🔥 [FREE] Hybrid Ministry Strategy Guide🔥

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DESCRIPTION
Episode 100 I decided to sit down with some friends that have all had a hand in the creation of the Full YouTube show we all had a hand in creating during the COVID-19 lockdown of 2020.

While Digital and Social Ministry were top of mind for me prior to 2020, the COVID shutdown thrust it into the forefront for me personally and I decided to dive fully into it.

When I started on the very first day of COVID, I had to get creative on how I introduced myself to students, parents and leaders without using the easy in person tools we'd all grown accustomed to using.

That being said, I'm grateful we still have access to those tools, today.

But I realized just how important Hybrid Ministry is to the next generation of teenagers.

This episode chronicles my first day, and I chat with friends who were instrumental in producing and creating the YouTube show we had crafted during those COVID days.

I hope you enjoy this 100th episode special!

======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/100

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
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Website: https://www.hybridministry.xyz

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🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
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--------------
🕰️TIMECODES
00:00 Intro
00:50 Hybrid Ministry During COVID
03:25 Two Weeks to Flatten the Curve
07:01 The Most Fun Memories of Unscripted
09:27 What this means going forward for churches in 2024 and beyond

--------------
✍️TRANSCRIPT
00:00:00:00 - 00:00:02:01
Isaac Sutton
all of the students in the room,
who were watching unscripted,
had bingo
cards
that coordinated to stuff that
was.

Nick Clason
Yes.

00:00:08:19 - 00:00:09:23
Darren Sutton
digital integration is not a luxury. It's a necessity.

00:00:12:09 - 00:00:18:24
Sam Vos
it was probably I probably felt God's hand more in like my career, my life in that moment than a lot of other moments.

00:00:18:24 - 00:00:25:04
Nick Clason
unscripted played a really major role in like the catalyst to especially my podcast and everything like that.

00:00:25:04 - 00:00:31:04
Nick Clason
I would say the reason for that is simply realizing and understanding that students live online.

00:00:31:04 - 00:00:39:22
Darren Sutton
there's a lot I've messed up in my years of youth ministry, but that is one thing that I'm really proud of. Like in the middle of the pandemic, there was not a blank ministry kept going.

00:00:39:22 - 00:00:41:06
Sam Vos
we're going to try something different

00:00:50:00 - 00:00:55:02
ABC News
president's words come after the World Health Organization today declared the coronavirus a global pandemic,

00:00:55:02 - 00:00:57:19
Darren Sutton
I remember this very clearly.

00:00:57:19 - 00:01:01:24
Sam Vos
I mean, obviously, I came down to Parkview in February of 2020

00:01:01:24 - 00:01:06:06
Darren Sutton
the Thursday before we went home, we're like, yeah, there's something happening in the world that's not going to affect us. On Friday it became clear that

00:01:07:24 - 00:01:10:05
Nick Clason
which for context I started on Monday.

00:01:10:05 - 00:01:13:06
Darren Sutton
that maybe we'd miss a couple of weeks of meeting together. Yeah. And I have been toying around for a while with, like, a YouTube show. like, in my mind, that there was like, we were just not speaking a digital language at all.

00:01:24:06 - 00:01:25:12
Sam Vos
going there, Darren had a very kind of a new perspective on what he thought ministry would be. Right. So he was already kind of starting to talk about like, how do we take digital and kind of infuse that with what, you know, historically, youth ministry has been.

00:01:38:21 - 00:01:41:22
Darren Sutton
you know, in the grand scheme of the engine of ministry, there is no time to dream a dream,
right?
Well, Covid forced us to do that.
I kind of laid out this idea for, basically a variety show, some kind of YouTuber And I said, you know, if we decided to do this, I think we probably need to do a week or two and a big a beta test.
So could we, could we film a show? Yeah, right.
And over the weekend we came up with a whole concept for the for the YouTube show and shot it on Monday.

00:02:04:22 - 00:02:07:23
Sam Vos
Well, I'd only been there for like 3 or 4 weeks, right. Yeah.
Which I'm fine with. So then obviously it
happens. You'd only been there 3 to 4 hours is kind of like, hey, we need somebody to be the guy. And obviously I was like.
the same day we started filming was the same day that they were like, "hey, everybody's got to go home" and

00:02:20:04 - 00:02:31:04
Isaac Sutton
everybody was packed in tightly into a room and they had a like,

Nick Clason
as we're in this like, hey, don't go by people time, like and then cram all these people into a room.

00:02:31:04 - 00:02:33:11
Nick Clason
remember, like, everyone was like on vacation?

00:02:33:11 - 00:02:34:10
Nick Clason
getting married.

00:02:34:13 - 00:02:35:20
Nick Clason
had was took PTO

00:02:35:20 - 00:02:37:06
Nick Clason
I was the new guy.

00:02:37:06 - 00:02:40:02
Nick Clason
Right. You were like the longest tenured person in the room.

00:02:40:02 - 00:02:46:15
Sam Vos
it was probably I probably felt God's hand more in like my career, my life in that moment than a lot of other moments.

00:02:46:15 - 00:02:47:07
Darren Sutton
And that was your first day in the office? Yep. We all came and I was like, hey, Nick, no time to onboard you. We're filming the show

00:02:52:21 - 00:03:00:20
Sam Vos
then on our first day of filming this digital piece of it where there was, worship element in kind of this hosting element and stuff like that, filmed the first episode of unscripted at the church.

00:03:03:12 - 00:03:05:24
Nick Clason
not socially distanced whatsoever

00:03:05:24 - 00:03:07:06
Isaac Sutton
was a choice.

00:03:07:06 - 00:03:09:19
Darren Sutton
and the whole student ministry team got in there. We filmed the show, and at 11:30, we got a message from the, executive pastor saying, bye, everybody. We'll see. You

00:03:18:21 - 00:03:22:20
Sam Vos
that was this the same day we started filming was the same day that they were like, hey, everybody's got to go home and just for two weeks

00:03:25:14 - 00:03:27:21
Darren Sutton
Everybody thought at that point, probably till Easter,

00:03:27:21 - 00:03:35:03
Isaac Sutton
but nobody really knew how crazy it was going to get. Everybody was just in the. It was the rumor phase of Covid.

00:03:35:03 - 00:03:40:08
Nick Clason
but making fun of it. Basically.

Darren Sutton
Yeah. For sure. Like, this is so stupid and and so much so that like, things were changing so quickly that we filmed that thing not socially distant. On Monday by the time it aired on Wednesday, we had to put out a statement that said "this was filmed before socially distancing was a requirement."

00:03:56:03 - 00:03:56:19
Sam Vos
You know, time goes by. Maybe 3 or 4 days. Three people show up to my house with equipment being like cameras, microphones, a table, chairs, Now all this planning vision is starting to happen. Like, we're doing this right now on a zoom call

00:04:10:10 - 00:04:15:14
Darren Sutton
how much we had to pivot in that time is I still just a little bit crazy when I think about it?

00:04:15:14 - 00:04:17:24
Sam Vos
and then my wife and I looked at each other and we go, we don't have we don't have room in this spot.
Right? Because we're live in downtown Chicago in a high rise,

00:04:22:04 - 00:04:25:13
Darren Sutton
700 square foot apartment with his kid and his wife.

00:04:25:13 - 00:04:27:19
Sam Vos
every single week. When we would film, we would have to move the couch out, move that, move the chairs out. Right. We'd have to bring everything kind of stacking on top of each other by the kitchen, do the set, do the show,

00:04:36:09 - 00:04:46:18
Darren Sutton
you know, we were filming group stuff on zoom calls and trying to figure out where is the most appropriate place to set up a studio where only one person can press play.

00:04:46:18 - 00:04:46:23
Sam Vos
And, then put it all back together and send it. So then I'm running over to the camera, right. I'm getting out. I'm looking at the screen. Right. Because I turn the screen around, I'm looking at it. I'm like, okay, it looks good. And I'm running back to the camera, clicking record that I'm running back to the chair and starting.

00:04:59:06 - 00:05:10:00
Isaac Sutton
heart of Covid era for unscripted, which I didn't even like, start working. Working on unscripted until episode like 22. Yeah, something like that. I was kind of, later after some of the kinks had been fleshed out, I guess.

00:05:14:00 - 00:05:23:04
Nick Clason
yes, it went through the completely remote, like everyone from their houses, every bit via a, like cell phone camera. But I remember, Darren sent us all, like, desktop tripods so that we could like via Amazon so that we could have stable, you know, pictures and not like this

00:05:35:08 - 00:05:38:12
Sam Vos
I mean, the hashtag, the world's greatest drink kind of happened out of nowhere, What happened was I was also like, I'm just going to have to just pull everything out that I can think of and hopefully something sticks. It's kind of like when you're just, like throwing everything you can at something. You're like, one of these things works great,

00:05:51:12 - 00:05:57:05
Darren Sutton
So students were tuning in because that was the only connection with humans. They had

00:05:57:05 - 00:05:59:15
Nick Clason
which I think was like the only live anything.

00:05:59:15 - 00:06:05:06
Darren Sutton
Yes. Was gone. Like, yeah, everything was gone. Everything was gone. But we were still having church and we were one of the few. And I will tell you, like, there's a lot I've messed up in my years of youth ministry, but that is one thing that I'm really proud of. Like in the middle of the pandemic, there was not a blank ministry kept going. And that wasn't just me. That was a large team that made that happen. I could have never done that by myself.

00:06:20:19 - 00:06:21:10
Nick Clason
Yeah.

00:06:21:10 - 00:06:26:11
Isaac Sutton
And I remember that being a big part of me joining unscripted was like, we want to we're making this the thing. It went from being the Covid strategy to being, the way they were going to move forward with youth ministry.

00:06:37:03 - 00:06:41:10
Sam Vos
Now I will say in, during Covid and when I was filming at my house, right, there were some there were some moments there too, where I was like, oh, this, this feels like God's doing something. Covid and unscripted allowed us to say, hey, what? Maybe this is what church youth ministry could look like. Maybe it's it could be more progressive thinking. Yeah, sure, sure. I think it also be

00:07:00:16 - 00:07:03:12
Darren Sutton
what I remember most was just innovative thinking,

00:07:03:12 - 00:07:06:01
Sam Vos
I think there needs I think churches need to make a shift. And I felt like unscripted was a vision of what that shift could look like.

00:07:09:19 - 00:07:27:03
Darren Sutton
then it was so successful and also super a lot of fun. And also it became very clear that we had not been speaking the language of our constituency, that it became something that we permanently added to what we do

00:07:27:03 - 00:07:28:12
Isaac Sutton
was a really cool thing to do. It was something that got into people's houses. it was something that engaged students with, students on a level that they were already familiar with. I mean, students know about YouTube, YouTube shows.

00:07:41:02 - 00:07:42:10
Sam Vos
Lacroix is all I got. So I guess hashtag world's greatest drink. I don't even really like Lacroix.

00:07:47:12 - 00:07:51:03
Sam Vos
my favorite drink, Lacroix. I am one of those guys. So, it's just so it's so refreshing every time.

00:07:54:23 - 00:07:59:19
Darren Sutton
But then we started like building that into the nomenclature of what we did. And

00:08:00:07 - 00:08:03:12
Sam Vos
world's greatest people, but this is actually hashtag the world's greatest drink.

00:08:04:00 - 00:08:10:15
Darren Sutton
every semester, we would do a hashtag world's greatest drink bracket, and kids would get to vote on what that season's drink we're going to be like.

00:08:11:01 - 00:08:15:17
Nick Clason
Where when we hit the duck squeak, they had to play duck, duck, goose to it.

00:08:15:17 - 00:08:16:24
Sam Vos
hashtag world's Greatest drink. And then all sudden we would start hiding Lacroix in spots and stuff like that.

00:08:20:17 - 00:08:24:04
Darren Sutton
did an episode on pets, which is why I'm wearing this shirt. and I loved it because kids were so engaged with sending in pictures of their pets, we couldn't be in person yet.

00:08:30:13 - 00:08:33:23
Sam Vos
I think another very absurd thing that we did was that whole duck thing.

00:08:34:24 - 00:08:37:10
Nick Clason
the search for Chuck, the search for Chuck.

00:08:37:10 - 00:08:44:23
Darren Sutton
Chuck, is he in there? He's not here.

00:08:44:23 - 00:08:49:02
Darren Sutton
have a mascot also something that came accidentally. Chuck the duck,

00:08:49:02 - 00:08:53:19
Isaac Sutton
sci fi saga was was a blast. I know that was going so fun. So, Minecraft server was a tragic affair. I spent probably like so long. It's trying to set up a minecraft server for

00:09:09:03 - 00:09:16:15
Darren Sutton
So Chuck got lost or kidnaped or. I don't even remember now what the exact story was, except we just spent all summer looking for him, right?

00:09:16:15 - 00:09:25:22
Isaac Sutton
We if you found the duck and text it into a certain number in a certain amount of time, you would win a prize that coordinated to a theme, because each week was themed

00:09:28:00 - 00:09:40:10
Sam Vos
all sudden Covid happened and it kind of felt like, okay, this is the reason that I'm supposed to be here. so for me, it was a very fulfilling time. Covid was, I would say, where I think for a lot of people it was not that. However, when we got students in there filming and students in there doing audio, I think when these students all sudden like kind of took, you know, they grabbed on to this idea of unscripted and they felt like they owned it and belonged to it. That's the thing that was actually worth everything that we did.

00:09:57:16 - 00:10:02:05
Isaac Sutton
yes, there was a lot of trial and error with unscripted, especially in, in, in all areas of unscripted. There was tons of trial and error. Right. I don't think we ever fully came out of unscripted with like this was the best format and we kept it the whole way through.

00:10:15:07 - 00:10:28:15
Darren Sutton
you know, the interesting thing, which I don't think is actually that interesting, but really kind of blew people away, was how much more open kids were on zoom than they were in person. Yeah, because they're in their room. They're in their natural environment. They may or may not have to be on camera. but there was not the intimidation factor of sitting in a room and wondering what you're thinking about me. There was some kind of invisible protection for them being on camera, which worked pretty well.

00:10:44:07 - 00:11:00:15
Nick Clason
But as we look ahead to this next wave of generation, like we have to find a way to find ourselves online with with Gen Z, definitely with Gen Alpha, like, it's all they know, right? And they, they can shift between in-person and online into that hybrid space back and forth as if it's nothing.

00:11:00:15 - 00:11:06:17
Isaac Sutton
the ones that we filmed in a bunch of different locations, yeah, that was that. They were great. They were so well done. And it was a series over the course of four weeks about the impacts you can make on the world. Yeah.

00:11:21:00
Nick Clason
and we were like on location and like, that was that was so fun. I thought

00:11:23:06 - 00:11:25:06
Darren Sutton
in that I would end up carrying into the future was pre filming talks. And, you know, even when we ended up in a context where that wasn't necessary anymore, it really helps you frame exactly what you want to say the way you want to say it, in a medium that's going to live in perpetuity beyond you.

00:11:45:08 - 00:12:09:10
Isaac Sutton
Yeah. I think the other benefit to this is that whole part of it. Right. was that it democratize like the week, the day that you come from as well like that I was able to serve, like I was able to work as the guy who produced unscripted and made sure everything was running on Wednesdays. And then I could still also volunteer on Thursdays as a small group leader.

00:12:15:06 - 00:12:39:04
Nick Clason
after three years or however many years of us doing it, once restrictions started lifting, once people started coming back in the room and frankly wanting to be back in the room like we needed to find a way to to pivot and adjust. And I still think we did. But again, like I was telling you before we started hitting record was we we started at that point then with the baseline of online. And so then we were like, how much do we sprinkle in in person because of how good online is? We're like a church. Where I'm at now is like, we started with in person. And so now we have to try to like add the hybrid moment, the digital pieces to it to help create that good. Like intersection between both in-person and online.

00:12:58:10 - 00:13:10:14
Sam Vos
relationships start in person and then they can transition to digital. Meaning you live in the same state as me or friends and then you move away. But we still continue being friends,

00:13:10:14 - 00:13:23:02
Isaac Sutton
even if, your hybrid experience doesn't, kick off in the room like you want to, it might reach 1 or 2 people that wouldn't, that you wouldn't have reached otherwise.

00:13:23:02 - 00:13:30:24
Nick Clason
Yeah. And like, now my like, the adaptation, like, we have a fully in-person model, essentially. Right. Yeah. However, I still see the value in the content, the teaching content in particular, like having a home beyond just when it when it's preached. Right. And we don't have the live streaming capabilities, which is why we do the, the pre film. But that can also that, that that anchors our social media strategy.

00:13:52:17 - 00:13:57:02
Darren Sutton
we learned that social media is for interaction, not for advertising. I think that we learned that, digital, what we call in our context, digital integration is not a luxury. It's a necessity. You have to figure it out. Our students are not just digital natives, they're digital dependents. And if we are not harnessed in whatever level of digital medium we can harness, then we're missing. We're missing an opportunity to speak the language of the people that we're working with. so I don't view everything through the lens of how does this translate digitally, but I definitely view our ministry through the lens of where is the digital expression of what we're trying to communicate to, to kids long term. Yeah. So,

00:14:44:10 - 00:14:50:05
Nick Clason
the argument I felt at the time was should we do in-person or should we do online? And I was like, how about both right. And the tension in all of that is both takes resources.

00:15:02:01 - 00:15:17:15
Nick Clason
my learnings right. For the in the room side of things was like it probably needed the show, probably needed a refresh and a rebrand to, distance it from Covid and not make it the Covid thing anymore. because while it was still good, it's still carried all those connotations. And then on the, the YouTube side of things, we just needed to double down on some like titling keyword and research like artistic thumbnail renders

00:15:31:09 - 00:15:32:21
Sam Vos
means that churches exist

00:15:32:21 - 00:15:37:14
Sam Vos
for two groups of people, correct?

00:15:37:14 - 00:15:38:16
Nick Clason
Insiders and outsiders. There we go.

00:15:37:14 - 00:15:38:16
Sam Vos
I wonder if those those things being digital and in-person. Interact with those two groups differently.

00:15:45:18 - 00:16:05:22
Nick Clason
like, it's more accessible than I thought it was to create a digital like moment, like, you know, once we shifted away from the show into a new church and we were here, like, we did an entire, like, six months worth of content off of a cell phone.

00:16:05:24 - 00:16:07:11
Darren Sutton
Yeah, yeah,

00:16:07:11 - 00:16:12:04
Nick Clason
The church exists to change the world. and to be a family and to create a place for people to find meaning and belonging. Okay. I think that there can be entertaining elements within church. I encourage youth pastors and youth ministries to create entertaining elements on their social media. That's why most people get on social media nowadays is to be entertained in some form or fashion.

00:16:32:18 - 00:16:35:20
Darren Sutton
So some kind of message or whatever on the regular? I think it's super important to post regularly, whether you know how to do it or not, you play dumb for a student because there is a student who definitely knows how to do it. investing in that. And I wouldn't know what these are. But this guy well investing in some subscription services or whatnot that can help you do this easier.

00:16:58:13 - 00:17:10:14
Nick Clason
servicing millennials, Gen Z and Gen Alpha, by the way, middle schoolers and on down. And so the church has to figure out how to speak their language because they're the next generation.

00:17:10:14 - 00:17:13:18
Darren Sutton
I subscribe to your TikTok and your YouTube. He didn't pay me for that. I really would, and I am, so you should be too.

]]> Episode 099: YouTube for the Long Haul https://www.hybridministry.xyz/099 9cf13c71-1693-4690-a8bb-8b11a86da1bb Thu, 30 May 2024 04:00:00 -0500 Nick Clason 099 YouTube for the Long Haul full Nick Clason How do you keep the momentum rolling? I want to share with you my full-proof Time Management Principle and system Two Hacks for not dropping the ball with YouTube The Number one Killer, the thing that slows youth pastors down most often Stick around to hear the best piece of advice I've ever gotten 13:18 no 💥 [LIMITED TIME OFFER] Custom Social Coaching for Youth Pastors💥 https://www.hybridministry.xyz/articles/coaching 🔥 [FREE] Hybrid Ministry Strategy Guide🔥 https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book ====================================== DESCRIPTION How do you keep the momentum rolling? I want to share with you my full-proof Time Management Principle and system Two Hacks for not dropping the ball with YouTube The Number one Killer, the thing that slows youth pastors down most often Stick around to hear the best piece of advice I've ever gotten. FULL PLAYLIST https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl ====================================== 📓SHOWNOTES //SHOWNOTES & TRANSCRIPTS http://www.hybridministry.xyz/099 //TIME MANAGEMENT FOR YOUTH PASTORS https://www.youtube.com/watch?v=xlS1kWcQBS8&t=183s //ALL THE GEAR YOU'LL EVER NEED TO GET STARTED! https://www.hybridministry.xyz/articles/studio //HYBRID STRATEGY GUIDE https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 💥 [LIMITED TIME OFFER] Custom Social Coaching for Youth Pastors💥 https://www.hybridministry.xyz/articles/coaching 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz ====================================== 🆓 FREEBIES 🆓 📅 "The Full Hybrid Ministry Strategy" https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 🖥️ "My 9 Favorite DYM Resources" https://www.hybridministry.xyz/articles/dym 📨 Full Proof Recruiting Email EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email 🍩 "FREE World's Greatest Donut Event Guide" GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut 😨 "Have I already Ruined my TikTok Account?" https://www.hybridministry.xyz/articles/ebook ====================================== 🛠️TOOLS Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products VIDIQ https://vidiq.com/hybrid BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit AUTO POD https://autopod.lemonsqueezy.com?aff=MX7Vv TRY REV.COM FOR TRANSCRIBING https://rev.pxf.io/R5nDOa -------------- 🕰️TIMECODES 00:00 You Work too Hard for your Message to Die on your Hard Drive 02:05 Time Management for Youth Pastors 05:37 Hack #1: Bulk Film 07:19 Hack #2: Delegate 09:58 What Is the Hardest Part of keeping this going? 11:37 The Best Advice I've ever gotten -------------- ✍️TRANSCRIPT 00:00:00:00 - 00:00:29:15 Nick Clason | Hybrid Ministry That kid. He has travel ball again, like he can't make it to youth coupe. And you agonized over the message that you've written and you actually particularly had him in mind. And so you're sad and you're frustrated and you're a little bit hurt that he's not going to hear this message that you crafted in a lot of ways for many of your students, but in some ways also very much just for him. 00:00:29:18 - 00:01:00:23 Nick Clason | Hybrid Ministry And you work too hard to let your message just die on your hard drive after delivering it one time at youth group. Which is why if you're here and you've been following us over any of our last 8 or 9 episodes, we've been talking about YouTube for youth ministry, pre filming your messages, how to edit, how to post, how to use them for social media, how to lean into playlists, the community tab shorts, and maybe even build out your very own studio in your church and in your space. 00:01:00:23 - 00:01:24:20 Nick Clason | Hybrid Ministry But how? How do you start these things to reach these kids who are missing and and to lean in and create messages that will live beyond just your one time delivering it at church? How do you keep the momentum rolling? Because maybe, maybe this idea of hybrid ministry, maybe this idea of YouTube for youth ministry is intriguing to you. 00:01:24:20 - 00:01:46:05 Nick Clason | Hybrid Ministry And so you muster up the energy and the courage to kind of like, get going and get started. But then you know how this goes, right? Like you will fizzle out down the road. And so in this episode, I want to talk about some key time management principles. I want to talk through two hacks that I believe can help you continue going and not lose sight of the finish line. 00:01:46:07 - 00:02:08:27 Nick Clason | Hybrid Ministry I want to give you what I believe is the number one killer for YouTube, for youth ministry, and the thing that trips most youth pastors up. And then finally, I want you to stick around to hear the best piece of advice I've ever been given in my entire life. Welcome to the Hybrid Ministry show. Well, hey everyone, if you and I have not had a chance to meet yet. 00:02:08:28 - 00:02:35:20 Nick Clason | Hybrid Ministry My name is Nick Clason. I am a youth pastor. I've been serving in youth ministry for 13.5 long student ministry years, and I am excited to talk with you today about the last piece of our YouTube for Youth Ministry playlist. And it's very simply, how do you maintain and how do you keep the momentum going? If you've gotten started, how do you keep it up? 00:02:35:20 - 00:03:08:11 Nick Clason | Hybrid Ministry And the first thing that I just want to talk about is it's actually linked right here at the very top of this video, I discussed a foolproof time management system, and like the full proof ness of it, it all comes down to this core understanding. And it's this that you, my friend, are 100% responsible for your time. If you want to lean in and make this YouTube for youth ministry thing happen and stick, then you have to come to the realization and understanding that it is up to you. 00:03:08:11 - 00:03:35:00 Nick Clason | Hybrid Ministry It's not the amount of, meetings that you have with your church staff or your senior pastor. Like if this is a priority to you, then you need to make it a priority. You have to choose to happen to it and not let your calendar happen to you. And so if you want to start pre filming your messages, it is going to take some energy and some effort and some scheduling on your part. 00:03:35:03 - 00:04:02:27 Nick Clason | Hybrid Ministry Yeah. Does this matter. Is it important like can you continue to get away with the lazy like showing up a youth group and delivering your message and giving it to the students? Like, of course you can do that. And for the record, it's not lazy, right? Like but I mean, what I mean by lazy is like, this is going to take another gear to get ahead to pre film, to sit down in front of camera, to edit, to post, to put the planning in. 00:04:03:04 - 00:04:28:18 Nick Clason | Hybrid Ministry Like it's important because you and your message and what God has laid in your heart to share with your students. It is important. And when that kid has travel ball, he just doesn't hear it because he doesn't have any other way to access it. Currently. Right now, most youth ministries are operating under the assumption that they are in a, cable TV type of schedule. 00:04:28:18 - 00:04:50:19 Nick Clason | Hybrid Ministry If you want to hear this message, then you have to come to youth group at a particular time. And if you don't come to youth group at that particular time, well, then you're not going to hear it. And so I believe that we can begin to adapt to culture and create more of an on demand moment, because that kid and his travel ball schedule is just it's probably not going to let up. 00:04:50:22 - 00:05:19:24 Nick Clason | Hybrid Ministry And while most of us as youth pastors are hoping will happen, is that he will just see and prioritize youth group the way that we want him to see and prioritize youth group and start coming to our things. And that would be great. But but if that doesn't happen, what is the plan and what is the strategy to still get the message of hope of the gospel, the one that you've worked so hard on, for them to be able to still hear it and learn it and hear your heart. 00:05:19:26 - 00:05:45:06 Nick Clason | Hybrid Ministry And so you are 100% responsible for the time in your time management. So what are you going to do about it? If you haven't yet, head to that link that I pointed out just a second ago, and check out my foolproof time management system so that you can start blocking your time ahead of time. So here one of the hacks, one of two, hack number one, when it comes down to all of this is book film your messages. 00:05:45:06 - 00:06:09:26 Nick Clason | Hybrid Ministry So for example, if you are in a series, you're in a four part series on Kings and you're going to talk about King David, King Joash, King or boom. And of course, everyone's favorite king, King Hezekiah. And you've got all those messages built out. Then sit down one day for probably 2 or 3 hours and film all of those messages in one sitting, right? 00:06:09:28 - 00:06:35:28 Nick Clason | Hybrid Ministry Maybe bring some wardrobe changes so you're not wearing the same clothes, maybe a couple hats, so that you can swap those things out and then capture all four of those messages in sequence in a row. And then if you do that and you're far enough in advance, you will then have probably another month or six weeks before you have to turn around and film your next book crop of series messages. 00:06:35:28 - 00:07:03:23 Nick Clason | Hybrid Ministry And so that is that's hack number one. But again, back to the time management piece. You're going to have to put that on a calendar. And you're also going to have to put on a calendar the need to create and craft in and put together your manuscript. So if you haven't checked out in the very last episode of episode 098, hybridministry.xyz/098, we have linked on there teleprompters and tripod so that you can actually just type out your entire message and put it on a teleprompter. 00:07:04:00 - 00:07:34:02 Nick Clason | Hybrid Ministry Sit down. Even if you do it, still direct to your phone and, capture your message direct to camera and into your students and help them understand this message of hope and Jesus and, have the the cure for travel ball. The other hack that I have is delegate as much as you can. You know, one of the things that we do, beyond just capturing our long form messages, is that we do a weekly social media challenge, and so we get our students to come together. 00:07:34:02 - 00:07:53:09 Nick Clason | Hybrid Ministry And thankfully, we have our studio space, which I showed you in last week's episode as well. And we, let our students kind of create content for our social media channels. And so we capture them and, and have a fun time watching them, kind of like, you know, do challenges and work together and work with each other. 00:07:53:11 - 00:08:19:06 Nick Clason | Hybrid Ministry But what I've done is I've actually handed the entire planning of that shooting of that, capturing of that, and then uploading of all of that content into our Google Drive, all those things off to an intern. And it's taken some time and we've had to get him up to speed on it. But now every single Wednesday night, he knows that one of his primary duties and responsibilities is to figure out the social challenge from start to finish. 00:08:19:06 - 00:08:41:15 Nick Clason | Hybrid Ministry And then on Thursday morning, I pull up in Google Drive and I edit whatever he has created for me. Sometimes I edit it using Adobe Premiere Pro, but other times I'm actually able to just edit it completely on my cell phone. And so if you're able to hand off and delegate some of those things that listen, it's an intern, so you can get yourself an intern, you can do a high level volunteer hack. 00:08:41:15 - 00:09:15:18 Nick Clason | Hybrid Ministry You can even use a high level student. And so all of this does not have to fall to you fall on your plate. Right. And so if you have the ability to hand some of these things off, to create some checklist, to, to have some gear that you could use, that you can hand to other people to help create and lean into some of the social ability, which, by the way, if you don't have the chance to sit down direct to camera and and book, film your messages like I get it, but you can capture students on social media every single time you meet, like there's nothing stopping you from doing at least that 00:09:15:18 - 00:09:50:21 Nick Clason | Hybrid Ministry level. And that measure of social media, which, by the way, all of this is laid out, detailed and outlined for you in my 100% completely free hybrid strategy guide is right here, linked on screen, also linked down below in the show notes. If you want some help getting going on all of this with some links to some some gear, some basic getting started gear and some ideas for how to lean in and use the social challenge and capture content with you, your staff, your the rest of your church staff, your leaders like all of that is laid out for you completely in this complete hybrid strategy guide. 00:09:50:21 - 00:10:11:08 Nick Clason | Hybrid Ministry I would love to have you check that out. It would be an honor if you downloaded it and used it and checked it out. But the last piece here is what is the thing that kills you? What is the thing that kills most youth pastors? What is the thing that kills most content creators when it comes to capturing messages or capturing videos and then posting them? 00:10:11:08 - 00:10:31:07 Nick Clason | Hybrid Ministry And it's this it's it's editing. Like editing. It's hard. Takes a lot of work. I actually had a guy last night reach out. I had done, like a slideshow for a memorial service and he said, hey, that was beautiful. Like, what did you use? And a lot of times people, they're just looking for shortcuts and and the best things like there are no shortcuts, right? 00:10:31:07 - 00:10:57:12 Nick Clason | Hybrid Ministry Like I use Adobe Premiere Pro and Adobe After Effects and like that's not always the most accessible thing. And so here's the good news. Like editing is tricky and you can do as much editing or as little editing as you want. Just get the message out there. However, if you are looking for some advice, if you are looking for some custom coaching for someone to come in and help you where you are, I would love to do that with you and for you. 00:10:57:12 - 00:11:17:11 Nick Clason | Hybrid Ministry In fact, you Check out the link down in the description below. You can see some of the pricing on that typically, but right now I'm actually offering a couple more spots completely for free. all I ask is that you use my service and that you give, a good review if you believe that what I have offered is actually worth a good review. 00:11:17:14 - 00:11:39:03 Nick Clason | Hybrid Ministry But I would love to help you. Like, if you're feeling stuck and you're not exactly sure where to turn, reach out. We would love to have conversation with you and figure out what hybrid ministry can look like in your church and in your youth ministry strategy. My friend Matt Johnson, he was on the very first couple of episodes of this podcast. 00:11:39:03 - 00:11:57:23 Nick Clason | Hybrid Ministry He was actually a co-host for a while before he moved and kind of was unable to logistically, continue being on the podcast. But I asked him, I said, hey, man, I'm thinking about starting a podcast. What do you think? And I was like, what do I need to know? What do I need to do? And he gave me some, you know, some basic gear advice and some basic other advice. 00:11:57:23 - 00:12:12:09 Nick Clason | Hybrid Ministry And he said, but you know, my my number one piece of advice. And I was like, yeah, of course. He said, just get started. Like, you can sit and you can plan and you can do all this stuff. He's like, but you will learn so much more if you just get started. And we've gone through it. All right. 00:12:12:09 - 00:12:37:23 Nick Clason | Hybrid Ministry We've talked about YouTube for youth ministry, the philosophy of pre filming versus live streaming, how to edit, how to post, how to create social, how do you use other features on YouTube, maybe even building out a full studio in your space. But at the end of the day, just get started. You know? Speaking of Matt, he was with me at the very beginning of this podcast, and next episode is my 100 episode. 00:12:37:23 - 00:12:59:22 Nick Clason | Hybrid Ministry It's a little bit more of like an interview and documentary style. We're going to lean and actually talk about, the, the show that the church I was at that we created during Covid and talk about many of the hybrid ministry principles that have sort of come out of it. So that video and that episode is next. If you're watching on YouTube, it'll be links right here on this end card on screen. 00:12:59:29 - 00:13:11:07 Nick Clason | Hybrid Ministry I would love for you to check that out. Don't forget, and as always, as we're making digital discipleship easy, possible and accessible, I want you to stay hybrid. Hybrid Ministry, Youth Ministry, Digital Strategy for Youth Ministry, How to use Social Media, Social Media for Youth Ministry, YouTube for Youth Ministry, Productivity Hacks for Youth Pastors, Calendaring for Youth Pastors, Church Work-Life Balance, Productivity Tips for Youth Ministry, How to Be Productive, Sticking with it for the Long Haul, Improving my Productivity, Get More things Done, Crush my To-Do List, Social Media for Churches, Social Media Coaching 💥 [LIMITED TIME OFFER] Custom Social Coaching for Youth Pastors💥

https://www.hybridministry.xyz/articles/coaching

🔥 [FREE] Hybrid Ministry Strategy Guide🔥

https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

======================================
DESCRIPTION
How do you keep the momentum rolling?
I want to share with you my full-proof Time Management Principle and system
Two Hacks for not dropping the ball with YouTube
The Number one Killer, the thing that slows youth pastors down most often
Stick around to hear the best piece of advice I've ever gotten.

FULL PLAYLIST
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/099

//TIME MANAGEMENT FOR YOUTH PASTORS
https://www.youtube.com/watch?v=xlS1kWcQBS8&t=183s

//ALL THE GEAR YOU'LL EVER NEED TO GET STARTED!
https://www.hybridministry.xyz/articles/studio

//HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

💥 [LIMITED TIME OFFER] Custom Social Coaching for Youth Pastors💥
https://www.hybridministry.xyz/articles/coaching

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

======================================

🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym

📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

--------------
🕰️TIMECODES
00:00 You Work too Hard for your Message to Die on your Hard Drive
02:05 Time Management for Youth Pastors
05:37 Hack #1: Bulk Film
07:19 Hack #2: Delegate
09:58 What Is the Hardest Part of keeping this going?
11:37 The Best Advice I've ever gotten

--------------
✍️TRANSCRIPT
00:00:00:00 - 00:00:29:15
Nick Clason | Hybrid Ministry
That kid. He has travel ball again, like he can't make it to youth coupe. And you agonized over the message that you've written and you actually particularly had him in mind. And so you're sad and you're frustrated and you're a little bit hurt that he's not going to hear this message that you crafted in a lot of ways for many of your students, but in some ways also very much just for him.

00:00:29:18 - 00:01:00:23
Nick Clason | Hybrid Ministry
And you work too hard to let your message just die on your hard drive after delivering it one time at youth group. Which is why if you're here and you've been following us over any of our last 8 or 9 episodes, we've been talking about YouTube for youth ministry, pre filming your messages, how to edit, how to post, how to use them for social media, how to lean into playlists, the community tab shorts, and maybe even build out your very own studio in your church and in your space.

00:01:00:23 - 00:01:24:20
Nick Clason | Hybrid Ministry
But how? How do you start these things to reach these kids who are missing and and to lean in and create messages that will live beyond just your one time delivering it at church? How do you keep the momentum rolling? Because maybe, maybe this idea of hybrid ministry, maybe this idea of YouTube for youth ministry is intriguing to you.

00:01:24:20 - 00:01:46:05
Nick Clason | Hybrid Ministry
And so you muster up the energy and the courage to kind of like, get going and get started. But then you know how this goes, right? Like you will fizzle out down the road. And so in this episode, I want to talk about some key time management principles. I want to talk through two hacks that I believe can help you continue going and not lose sight of the finish line.

00:01:46:07 - 00:02:08:27
Nick Clason | Hybrid Ministry
I want to give you what I believe is the number one killer for YouTube, for youth ministry, and the thing that trips most youth pastors up. And then finally, I want you to stick around to hear the best piece of advice I've ever been given in my entire life. Welcome to the Hybrid Ministry show. Well, hey everyone, if you and I have not had a chance to meet yet.

00:02:08:28 - 00:02:35:20
Nick Clason | Hybrid Ministry
My name is Nick Clason. I am a youth pastor. I've been serving in youth ministry for 13.5 long student ministry years, and I am excited to talk with you today about the last piece of our YouTube for Youth Ministry playlist. And it's very simply, how do you maintain and how do you keep the momentum going? If you've gotten started, how do you keep it up?

00:02:35:20 - 00:03:08:11
Nick Clason | Hybrid Ministry
And the first thing that I just want to talk about is it's actually linked right here at the very top of this video, I discussed a foolproof time management system, and like the full proof ness of it, it all comes down to this core understanding. And it's this that you, my friend, are 100% responsible for your time. If you want to lean in and make this YouTube for youth ministry thing happen and stick, then you have to come to the realization and understanding that it is up to you.

00:03:08:11 - 00:03:35:00
Nick Clason | Hybrid Ministry
It's not the amount of, meetings that you have with your church staff or your senior pastor. Like if this is a priority to you, then you need to make it a priority. You have to choose to happen to it and not let your calendar happen to you. And so if you want to start pre filming your messages, it is going to take some energy and some effort and some scheduling on your part.

00:03:35:03 - 00:04:02:27
Nick Clason | Hybrid Ministry
Yeah. Does this matter. Is it important like can you continue to get away with the lazy like showing up a youth group and delivering your message and giving it to the students? Like, of course you can do that. And for the record, it's not lazy, right? Like but I mean, what I mean by lazy is like, this is going to take another gear to get ahead to pre film, to sit down in front of camera, to edit, to post, to put the planning in.

00:04:03:04 - 00:04:28:18
Nick Clason | Hybrid Ministry
Like it's important because you and your message and what God has laid in your heart to share with your students. It is important. And when that kid has travel ball, he just doesn't hear it because he doesn't have any other way to access it. Currently. Right now, most youth ministries are operating under the assumption that they are in a, cable TV type of schedule.

00:04:28:18 - 00:04:50:19
Nick Clason | Hybrid Ministry
If you want to hear this message, then you have to come to youth group at a particular time. And if you don't come to youth group at that particular time, well, then you're not going to hear it. And so I believe that we can begin to adapt to culture and create more of an on demand moment, because that kid and his travel ball schedule is just it's probably not going to let up.

00:04:50:22 - 00:05:19:24
Nick Clason | Hybrid Ministry
And while most of us as youth pastors are hoping will happen, is that he will just see and prioritize youth group the way that we want him to see and prioritize youth group and start coming to our things. And that would be great. But but if that doesn't happen, what is the plan and what is the strategy to still get the message of hope of the gospel, the one that you've worked so hard on, for them to be able to still hear it and learn it and hear your heart.

00:05:19:26 - 00:05:45:06
Nick Clason | Hybrid Ministry
And so you are 100% responsible for the time in your time management. So what are you going to do about it? If you haven't yet, head to that link that I pointed out just a second ago, and check out my foolproof time management system so that you can start blocking your time ahead of time. So here one of the hacks, one of two, hack number one, when it comes down to all of this is book film your messages.

00:05:45:06 - 00:06:09:26
Nick Clason | Hybrid Ministry
So for example, if you are in a series, you're in a four part series on Kings and you're going to talk about King David, King Joash, King or boom. And of course, everyone's favorite king, King Hezekiah. And you've got all those messages built out. Then sit down one day for probably 2 or 3 hours and film all of those messages in one sitting, right?

00:06:09:28 - 00:06:35:28
Nick Clason | Hybrid Ministry
Maybe bring some wardrobe changes so you're not wearing the same clothes, maybe a couple hats, so that you can swap those things out and then capture all four of those messages in sequence in a row. And then if you do that and you're far enough in advance, you will then have probably another month or six weeks before you have to turn around and film your next book crop of series messages.

00:06:35:28 - 00:07:03:23
Nick Clason | Hybrid Ministry
And so that is that's hack number one. But again, back to the time management piece. You're going to have to put that on a calendar. And you're also going to have to put on a calendar the need to create and craft in and put together your manuscript. So if you haven't checked out in the very last episode of episode 098, hybridministry.xyz/098, we have linked on there teleprompters and tripod so that you can actually just type out your entire message and put it on a teleprompter.

00:07:04:00 - 00:07:34:02
Nick Clason | Hybrid Ministry
Sit down. Even if you do it, still direct to your phone and, capture your message direct to camera and into your students and help them understand this message of hope and Jesus and, have the the cure for travel ball. The other hack that I have is delegate as much as you can. You know, one of the things that we do, beyond just capturing our long form messages, is that we do a weekly social media challenge, and so we get our students to come together.

00:07:34:02 - 00:07:53:09
Nick Clason | Hybrid Ministry
And thankfully, we have our studio space, which I showed you in last week's episode as well. And we, let our students kind of create content for our social media channels. And so we capture them and, and have a fun time watching them, kind of like, you know, do challenges and work together and work with each other.

00:07:53:11 - 00:08:19:06
Nick Clason | Hybrid Ministry
But what I've done is I've actually handed the entire planning of that shooting of that, capturing of that, and then uploading of all of that content into our Google Drive, all those things off to an intern. And it's taken some time and we've had to get him up to speed on it. But now every single Wednesday night, he knows that one of his primary duties and responsibilities is to figure out the social challenge from start to finish.

00:08:19:06 - 00:08:41:15
Nick Clason | Hybrid Ministry
And then on Thursday morning, I pull up in Google Drive and I edit whatever he has created for me. Sometimes I edit it using Adobe Premiere Pro, but other times I'm actually able to just edit it completely on my cell phone. And so if you're able to hand off and delegate some of those things that listen, it's an intern, so you can get yourself an intern, you can do a high level volunteer hack.

00:08:41:15 - 00:09:15:18
Nick Clason | Hybrid Ministry
You can even use a high level student. And so all of this does not have to fall to you fall on your plate. Right. And so if you have the ability to hand some of these things off, to create some checklist, to, to have some gear that you could use, that you can hand to other people to help create and lean into some of the social ability, which, by the way, if you don't have the chance to sit down direct to camera and and book, film your messages like I get it, but you can capture students on social media every single time you meet, like there's nothing stopping you from doing at least that

00:09:15:18 - 00:09:50:21
Nick Clason | Hybrid Ministry
level. And that measure of social media, which, by the way, all of this is laid out, detailed and outlined for you in my 100% completely free hybrid strategy guide is right here, linked on screen, also linked down below in the show notes. If you want some help getting going on all of this with some links to some some gear, some basic getting started gear and some ideas for how to lean in and use the social challenge and capture content with you, your staff, your the rest of your church staff, your leaders like all of that is laid out for you completely in this complete hybrid strategy guide.

00:09:50:21 - 00:10:11:08
Nick Clason | Hybrid Ministry
I would love to have you check that out. It would be an honor if you downloaded it and used it and checked it out. But the last piece here is what is the thing that kills you? What is the thing that kills most youth pastors? What is the thing that kills most content creators when it comes to capturing messages or capturing videos and then posting them?

00:10:11:08 - 00:10:31:07
Nick Clason | Hybrid Ministry
And it's this it's it's editing. Like editing. It's hard. Takes a lot of work. I actually had a guy last night reach out. I had done, like a slideshow for a memorial service and he said, hey, that was beautiful. Like, what did you use? And a lot of times people, they're just looking for shortcuts and and the best things like there are no shortcuts, right?

00:10:31:07 - 00:10:57:12
Nick Clason | Hybrid Ministry
Like I use Adobe Premiere Pro and Adobe After Effects and like that's not always the most accessible thing. And so here's the good news. Like editing is tricky and you can do as much editing or as little editing as you want. Just get the message out there. However, if you are looking for some advice, if you are looking for some custom coaching for someone to come in and help you where you are, I would love to do that with you and for you.

00:10:57:12 - 00:11:17:11
Nick Clason | Hybrid Ministry
In fact, you Check out the link down in the description below. You can see some of the pricing on that typically, but right now I'm actually offering a couple more spots completely for free. all I ask is that you use my service and that you give, a good review if you believe that what I have offered is actually worth a good review.

00:11:17:14 - 00:11:39:03
Nick Clason | Hybrid Ministry
But I would love to help you. Like, if you're feeling stuck and you're not exactly sure where to turn, reach out. We would love to have conversation with you and figure out what hybrid ministry can look like in your church and in your youth ministry strategy. My friend Matt Johnson, he was on the very first couple of episodes of this podcast.

00:11:39:03 - 00:11:57:23
Nick Clason | Hybrid Ministry
He was actually a co-host for a while before he moved and kind of was unable to logistically, continue being on the podcast. But I asked him, I said, hey, man, I'm thinking about starting a podcast. What do you think? And I was like, what do I need to know? What do I need to do? And he gave me some, you know, some basic gear advice and some basic other advice.

00:11:57:23 - 00:12:12:09
Nick Clason | Hybrid Ministry
And he said, but you know, my my number one piece of advice. And I was like, yeah, of course. He said, just get started. Like, you can sit and you can plan and you can do all this stuff. He's like, but you will learn so much more if you just get started. And we've gone through it. All right.

00:12:12:09 - 00:12:37:23
Nick Clason | Hybrid Ministry
We've talked about YouTube for youth ministry, the philosophy of pre filming versus live streaming, how to edit, how to post, how to create social, how do you use other features on YouTube, maybe even building out a full studio in your space. But at the end of the day, just get started. You know? Speaking of Matt, he was with me at the very beginning of this podcast, and next episode is my 100 episode.

00:12:37:23 - 00:12:59:22
Nick Clason | Hybrid Ministry
It's a little bit more of like an interview and documentary style. We're going to lean and actually talk about, the, the show that the church I was at that we created during Covid and talk about many of the hybrid ministry principles that have sort of come out of it. So that video and that episode is next. If you're watching on YouTube, it'll be links right here on this end card on screen.

00:12:59:29 - 00:13:11:07
Nick Clason | Hybrid Ministry
I would love for you to check that out. Don't forget, and as always, as we're making digital discipleship easy, possible and accessible, I want you to stay hybrid.

]]> 💥 [LIMITED TIME OFFER] Custom Social Coaching for Youth Pastors💥

https://www.hybridministry.xyz/articles/coaching

🔥 [FREE] Hybrid Ministry Strategy Guide🔥

https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

======================================
DESCRIPTION
How do you keep the momentum rolling?
I want to share with you my full-proof Time Management Principle and system
Two Hacks for not dropping the ball with YouTube
The Number one Killer, the thing that slows youth pastors down most often
Stick around to hear the best piece of advice I've ever gotten.

FULL PLAYLIST
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/099

//TIME MANAGEMENT FOR YOUTH PASTORS
https://www.youtube.com/watch?v=xlS1kWcQBS8&t=183s

//ALL THE GEAR YOU'LL EVER NEED TO GET STARTED!
https://www.hybridministry.xyz/articles/studio

//HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

💥 [LIMITED TIME OFFER] Custom Social Coaching for Youth Pastors💥
https://www.hybridministry.xyz/articles/coaching

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

======================================

🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym

📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

--------------
🕰️TIMECODES
00:00 You Work too Hard for your Message to Die on your Hard Drive
02:05 Time Management for Youth Pastors
05:37 Hack #1: Bulk Film
07:19 Hack #2: Delegate
09:58 What Is the Hardest Part of keeping this going?
11:37 The Best Advice I've ever gotten

--------------
✍️TRANSCRIPT
00:00:00:00 - 00:00:29:15
Nick Clason | Hybrid Ministry
That kid. He has travel ball again, like he can't make it to youth coupe. And you agonized over the message that you've written and you actually particularly had him in mind. And so you're sad and you're frustrated and you're a little bit hurt that he's not going to hear this message that you crafted in a lot of ways for many of your students, but in some ways also very much just for him.

00:00:29:18 - 00:01:00:23
Nick Clason | Hybrid Ministry
And you work too hard to let your message just die on your hard drive after delivering it one time at youth group. Which is why if you're here and you've been following us over any of our last 8 or 9 episodes, we've been talking about YouTube for youth ministry, pre filming your messages, how to edit, how to post, how to use them for social media, how to lean into playlists, the community tab shorts, and maybe even build out your very own studio in your church and in your space.

00:01:00:23 - 00:01:24:20
Nick Clason | Hybrid Ministry
But how? How do you start these things to reach these kids who are missing and and to lean in and create messages that will live beyond just your one time delivering it at church? How do you keep the momentum rolling? Because maybe, maybe this idea of hybrid ministry, maybe this idea of YouTube for youth ministry is intriguing to you.

00:01:24:20 - 00:01:46:05
Nick Clason | Hybrid Ministry
And so you muster up the energy and the courage to kind of like, get going and get started. But then you know how this goes, right? Like you will fizzle out down the road. And so in this episode, I want to talk about some key time management principles. I want to talk through two hacks that I believe can help you continue going and not lose sight of the finish line.

00:01:46:07 - 00:02:08:27
Nick Clason | Hybrid Ministry
I want to give you what I believe is the number one killer for YouTube, for youth ministry, and the thing that trips most youth pastors up. And then finally, I want you to stick around to hear the best piece of advice I've ever been given in my entire life. Welcome to the Hybrid Ministry show. Well, hey everyone, if you and I have not had a chance to meet yet.

00:02:08:28 - 00:02:35:20
Nick Clason | Hybrid Ministry
My name is Nick Clason. I am a youth pastor. I've been serving in youth ministry for 13.5 long student ministry years, and I am excited to talk with you today about the last piece of our YouTube for Youth Ministry playlist. And it's very simply, how do you maintain and how do you keep the momentum going? If you've gotten started, how do you keep it up?

00:02:35:20 - 00:03:08:11
Nick Clason | Hybrid Ministry
And the first thing that I just want to talk about is it's actually linked right here at the very top of this video, I discussed a foolproof time management system, and like the full proof ness of it, it all comes down to this core understanding. And it's this that you, my friend, are 100% responsible for your time. If you want to lean in and make this YouTube for youth ministry thing happen and stick, then you have to come to the realization and understanding that it is up to you.

00:03:08:11 - 00:03:35:00
Nick Clason | Hybrid Ministry
It's not the amount of, meetings that you have with your church staff or your senior pastor. Like if this is a priority to you, then you need to make it a priority. You have to choose to happen to it and not let your calendar happen to you. And so if you want to start pre filming your messages, it is going to take some energy and some effort and some scheduling on your part.

00:03:35:03 - 00:04:02:27
Nick Clason | Hybrid Ministry
Yeah. Does this matter. Is it important like can you continue to get away with the lazy like showing up a youth group and delivering your message and giving it to the students? Like, of course you can do that. And for the record, it's not lazy, right? Like but I mean, what I mean by lazy is like, this is going to take another gear to get ahead to pre film, to sit down in front of camera, to edit, to post, to put the planning in.

00:04:03:04 - 00:04:28:18
Nick Clason | Hybrid Ministry
Like it's important because you and your message and what God has laid in your heart to share with your students. It is important. And when that kid has travel ball, he just doesn't hear it because he doesn't have any other way to access it. Currently. Right now, most youth ministries are operating under the assumption that they are in a, cable TV type of schedule.

00:04:28:18 - 00:04:50:19
Nick Clason | Hybrid Ministry
If you want to hear this message, then you have to come to youth group at a particular time. And if you don't come to youth group at that particular time, well, then you're not going to hear it. And so I believe that we can begin to adapt to culture and create more of an on demand moment, because that kid and his travel ball schedule is just it's probably not going to let up.

00:04:50:22 - 00:05:19:24
Nick Clason | Hybrid Ministry
And while most of us as youth pastors are hoping will happen, is that he will just see and prioritize youth group the way that we want him to see and prioritize youth group and start coming to our things. And that would be great. But but if that doesn't happen, what is the plan and what is the strategy to still get the message of hope of the gospel, the one that you've worked so hard on, for them to be able to still hear it and learn it and hear your heart.

00:05:19:26 - 00:05:45:06
Nick Clason | Hybrid Ministry
And so you are 100% responsible for the time in your time management. So what are you going to do about it? If you haven't yet, head to that link that I pointed out just a second ago, and check out my foolproof time management system so that you can start blocking your time ahead of time. So here one of the hacks, one of two, hack number one, when it comes down to all of this is book film your messages.

00:05:45:06 - 00:06:09:26
Nick Clason | Hybrid Ministry
So for example, if you are in a series, you're in a four part series on Kings and you're going to talk about King David, King Joash, King or boom. And of course, everyone's favorite king, King Hezekiah. And you've got all those messages built out. Then sit down one day for probably 2 or 3 hours and film all of those messages in one sitting, right?

00:06:09:28 - 00:06:35:28
Nick Clason | Hybrid Ministry
Maybe bring some wardrobe changes so you're not wearing the same clothes, maybe a couple hats, so that you can swap those things out and then capture all four of those messages in sequence in a row. And then if you do that and you're far enough in advance, you will then have probably another month or six weeks before you have to turn around and film your next book crop of series messages.

00:06:35:28 - 00:07:03:23
Nick Clason | Hybrid Ministry
And so that is that's hack number one. But again, back to the time management piece. You're going to have to put that on a calendar. And you're also going to have to put on a calendar the need to create and craft in and put together your manuscript. So if you haven't checked out in the very last episode of episode 098, hybridministry.xyz/098, we have linked on there teleprompters and tripod so that you can actually just type out your entire message and put it on a teleprompter.

00:07:04:00 - 00:07:34:02
Nick Clason | Hybrid Ministry
Sit down. Even if you do it, still direct to your phone and, capture your message direct to camera and into your students and help them understand this message of hope and Jesus and, have the the cure for travel ball. The other hack that I have is delegate as much as you can. You know, one of the things that we do, beyond just capturing our long form messages, is that we do a weekly social media challenge, and so we get our students to come together.

00:07:34:02 - 00:07:53:09
Nick Clason | Hybrid Ministry
And thankfully, we have our studio space, which I showed you in last week's episode as well. And we, let our students kind of create content for our social media channels. And so we capture them and, and have a fun time watching them, kind of like, you know, do challenges and work together and work with each other.

00:07:53:11 - 00:08:19:06
Nick Clason | Hybrid Ministry
But what I've done is I've actually handed the entire planning of that shooting of that, capturing of that, and then uploading of all of that content into our Google Drive, all those things off to an intern. And it's taken some time and we've had to get him up to speed on it. But now every single Wednesday night, he knows that one of his primary duties and responsibilities is to figure out the social challenge from start to finish.

00:08:19:06 - 00:08:41:15
Nick Clason | Hybrid Ministry
And then on Thursday morning, I pull up in Google Drive and I edit whatever he has created for me. Sometimes I edit it using Adobe Premiere Pro, but other times I'm actually able to just edit it completely on my cell phone. And so if you're able to hand off and delegate some of those things that listen, it's an intern, so you can get yourself an intern, you can do a high level volunteer hack.

00:08:41:15 - 00:09:15:18
Nick Clason | Hybrid Ministry
You can even use a high level student. And so all of this does not have to fall to you fall on your plate. Right. And so if you have the ability to hand some of these things off, to create some checklist, to, to have some gear that you could use, that you can hand to other people to help create and lean into some of the social ability, which, by the way, if you don't have the chance to sit down direct to camera and and book, film your messages like I get it, but you can capture students on social media every single time you meet, like there's nothing stopping you from doing at least that

00:09:15:18 - 00:09:50:21
Nick Clason | Hybrid Ministry
level. And that measure of social media, which, by the way, all of this is laid out, detailed and outlined for you in my 100% completely free hybrid strategy guide is right here, linked on screen, also linked down below in the show notes. If you want some help getting going on all of this with some links to some some gear, some basic getting started gear and some ideas for how to lean in and use the social challenge and capture content with you, your staff, your the rest of your church staff, your leaders like all of that is laid out for you completely in this complete hybrid strategy guide.

00:09:50:21 - 00:10:11:08
Nick Clason | Hybrid Ministry
I would love to have you check that out. It would be an honor if you downloaded it and used it and checked it out. But the last piece here is what is the thing that kills you? What is the thing that kills most youth pastors? What is the thing that kills most content creators when it comes to capturing messages or capturing videos and then posting them?

00:10:11:08 - 00:10:31:07
Nick Clason | Hybrid Ministry
And it's this it's it's editing. Like editing. It's hard. Takes a lot of work. I actually had a guy last night reach out. I had done, like a slideshow for a memorial service and he said, hey, that was beautiful. Like, what did you use? And a lot of times people, they're just looking for shortcuts and and the best things like there are no shortcuts, right?

00:10:31:07 - 00:10:57:12
Nick Clason | Hybrid Ministry
Like I use Adobe Premiere Pro and Adobe After Effects and like that's not always the most accessible thing. And so here's the good news. Like editing is tricky and you can do as much editing or as little editing as you want. Just get the message out there. However, if you are looking for some advice, if you are looking for some custom coaching for someone to come in and help you where you are, I would love to do that with you and for you.

00:10:57:12 - 00:11:17:11
Nick Clason | Hybrid Ministry
In fact, you Check out the link down in the description below. You can see some of the pricing on that typically, but right now I'm actually offering a couple more spots completely for free. all I ask is that you use my service and that you give, a good review if you believe that what I have offered is actually worth a good review.

00:11:17:14 - 00:11:39:03
Nick Clason | Hybrid Ministry
But I would love to help you. Like, if you're feeling stuck and you're not exactly sure where to turn, reach out. We would love to have conversation with you and figure out what hybrid ministry can look like in your church and in your youth ministry strategy. My friend Matt Johnson, he was on the very first couple of episodes of this podcast.

00:11:39:03 - 00:11:57:23
Nick Clason | Hybrid Ministry
He was actually a co-host for a while before he moved and kind of was unable to logistically, continue being on the podcast. But I asked him, I said, hey, man, I'm thinking about starting a podcast. What do you think? And I was like, what do I need to know? What do I need to do? And he gave me some, you know, some basic gear advice and some basic other advice.

00:11:57:23 - 00:12:12:09
Nick Clason | Hybrid Ministry
And he said, but you know, my my number one piece of advice. And I was like, yeah, of course. He said, just get started. Like, you can sit and you can plan and you can do all this stuff. He's like, but you will learn so much more if you just get started. And we've gone through it. All right.

00:12:12:09 - 00:12:37:23
Nick Clason | Hybrid Ministry
We've talked about YouTube for youth ministry, the philosophy of pre filming versus live streaming, how to edit, how to post, how to create social, how do you use other features on YouTube, maybe even building out a full studio in your space. But at the end of the day, just get started. You know? Speaking of Matt, he was with me at the very beginning of this podcast, and next episode is my 100 episode.

00:12:37:23 - 00:12:59:22
Nick Clason | Hybrid Ministry
It's a little bit more of like an interview and documentary style. We're going to lean and actually talk about, the, the show that the church I was at that we created during Covid and talk about many of the hybrid ministry principles that have sort of come out of it. So that video and that episode is next. If you're watching on YouTube, it'll be links right here on this end card on screen.

00:12:59:29 - 00:13:11:07
Nick Clason | Hybrid Ministry
I would love for you to check that out. Don't forget, and as always, as we're making digital discipleship easy, possible and accessible, I want you to stay hybrid.

]]> Episode 097: 📈 Exponential YouTube Growth Hacks: YouTube Shorts Crash Course https://www.hybridministry.xyz/097 a1f1f325-e721-4ef3-914f-4259e4ebe37a Thu, 16 May 2024 04:00:00 -0500 Nick Clason 097 📈 Exponential YouTube Growth Hacks: YouTube Shorts Crash Course full Nick Clason YouTube has more to offer than just posting videos! It has some social media components in it! We explore the best 3 non video elements As well as all the things you need to know about YouTube Shorts. How to Post What to Post How Often to Post 14:42 no 💥 [LIMITED TIME OFFER] Custom Social Coaching for Youth Pastors💥 https://www.hybridministry.xyz/articles/coaching 🔥 [FREE] Hybrid Ministry Strategy Guide🔥 https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book ====================================== DESCRIPTION YouTube has more to offer than just posting videos! It has some social media components in it! We explore the best 3 non video elements As well as all the things you need to know about YouTube Shorts. How to Post What to Post How Often to Post FULL PLAYLIST https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl ====================================== 📓SHOWNOTES //SHOWNOTES & TRANSCRIPTS http://www.hybridministry.xyz/097 //YOUTUBE VIDEO https://youtu.be/I_6AF8qOPVg //OPUS.PRO https://www.youtube.com/watch?v=qf600kbri2Q //WORLDS GREATEST DONUT EPISODE https://www.youtube.com/watch?v=5ryhkIRyDb4&t=25s //BRADY SHEARER https://www.instagram.com/bradyshearer/ //EMOJIPEDIA https://emojipedia.org/ //YOUTUBE COACHING [FREE!] https://www.hybridministry.xyz/articles/coaching //YOUTUBE EDITING [FREE!] https://www.hybridministry.xyz/articles/editing //HYBRID STRATEGY GUIDE https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz ====================================== 🆓 FREEBIES 🆓 📅 "The Full Hybrid Ministry Strategy" https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 🖥️ "My 9 Favorite DYM Resources" https://www.hybridministry.xyz/articles/dym 📨 Full Proof Recruiting Email EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email 🍩 "FREE World's Greatest Donut Event Guide" GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut 😨 "Have I already Ruined my TikTok Account?" https://www.hybridministry.xyz/articles/ebook ====================================== 🛠️TOOLS Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products VIDIQ https://vidiq.com/hybrid BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit AUTO POD https://autopod.lemonsqueezy.com?aff=MX7Vv TRY REV.COM FOR TRANSCRIBING https://rev.pxf.io/R5nDOa -------------- 🕰️TIMECODES 00:00 Exponential YouTube Growth 01:32 3 Amazing YouTube Features 07:03 How to Use YouTube Shorts -------------- ✍️TRANSCRIPT 00:00:00:01 - 00:00:26:09 Nick Clason | Hybrid Ministry I grew a YouTube channel for $0 of paid promotion in just a little over a year to almost 600 subscribers today, as the day of recording, it has 573 subscribers, and probably by the time that this video actually drops, it will probably be close to 600. Now, you might be wondering how or how did I go about doing that, especially for free, because it seems like everything today is all about paid promotion and paid ads. 00:00:26:09 - 00:00:52:13 Nick Clason | Hybrid Ministry And in a lot of ways it is. But the way that we did it completely organically in our church and our student ministry was through the avenue of YouTube. Shorts. Shorts are an absolutely fantastic tool to growing your YouTube channel and your followers. And in this video today we are in a playlist. This is a continuing continuation of the playlist YouTube for Youth Ministry. 00:00:52:13 - 00:01:23:02 Nick Clason | Hybrid Ministry And so along with shorts, it also YouTube has the offering of a thing called the community tab and some other fun features. So we're going to explore two of my favorite features in the community tab. And a third feature that I really like, the podcast feed. I'll talk to you all about that. And then we are going to dive in a full crash course on how to shoot, film and upload YouTube shorts, how to post, what to post, how often you should post, and finally, make sure you stick around all the way to the very end of the video. 00:01:23:04 - 00:01:48:22 Nick Clason | Hybrid Ministry Because my all time favorite feature, especially for youth ministries, I'm going to share with you all the way at the end. Welcome to the Hybrid Ministry Show. Well, hey everyone, welcome to the Hybrid Ministry Show. If you and I haven't had chance to meet yet, my name is Nick Clason and I am a youth pastor currently serving in the DFW Dallas Fort Worth area, and I started a YouTube channel for my church in January of 2023. 00:01:48:22 - 00:02:15:17 Nick Clason | Hybrid Ministry And today when this thing posts, today at the day of filming, we have 573 subscribers. You might be wondering, like, how did that happen? And in a lot of ways, it was due to YouTube shorts and some of the other features embedded in YouTube. Now, one of the knocks on YouTube is that it doesn't act and operate like some of the other social networks, but the fact of the matter is, like Instagram is almost completely overwhelmed by millennials 00:02:15:17 - 00:02:37:23 Nick Clason | Hybrid Ministry Those who have settled in as Instagram as their platform of choice. And so generation Z over on TikTok and now Generation Alpha coming up behind and 95% of your students on YouTube, there may be some features that things like Facebook and Instagram and TikTok have to offer that we didn't think YouTube does, but now they do. And so three of those features that I really like. 00:02:37:23 - 00:03:06:02 Nick Clason | Hybrid Ministry The first one is the community tab. And one of the ways in which I utilize the community tab is through posting things similar, like you might see on Instagram called Carousel posts, which, by the way, if you grab my completely free e-book, which is linked right here on screen or down in the show notes, wherever you're listening to this, you'll notice that my weekly schedule is encapsulated by almost 100% vertical short form videos, and I really only make 1 or 2 graphic style posts. 00:03:06:05 - 00:03:24:29 Nick Clason | Hybrid Ministry Let me say that in the new wave and in 2024 and beyond, I would like to increase my offerings of graphic post education based posts. Honestly, the Goat right now is Brady Shear over at Pro Tools. His Instagram is phenom and also you need to go check out what he's doing there. I'd love to start posting more things like that in our student ministry. 00:03:25:02 - 00:03:52:03 Nick Clason | Hybrid Ministry And the good news is that YouTube offers that functionality and it's called the community tab. Right? Like TikTok might let you post just some photos on their thing, and they're starting to do that as well. But YouTube has added the community tab, and the community tab can get a little bit tricky. I have manually, started pointing our students towards it, because it's, it is a little bit of like the least known feature on YouTube, but you can offer things like carousel posts. 00:03:52:03 - 00:04:12:04 Nick Clason | Hybrid Ministry You can also offer things like polls. And we use that in some of our voting, which linked right here at the top of the screen is one of my all time favorite events, called the World's Greatest Donut. And it's a voting event. So students are voting for this donut versus that donut. And so if you want a full breakdown on how to use that and all the assets that go with it, check that video out, link down below. 00:04:12:04 - 00:04:30:29 Nick Clason | Hybrid Ministry And that video is all the things that you're going to need in order to grab the world's greatest donut. It's also linked down below in the show notes as well, but you can post polls on YouTube, you can post polls on the community tab, and I just point students towards it. And as long as they have the app and are subscribed to us, they can, rifle on over to the community tab. 00:04:31:06 - 00:04:58:11 Nick Clason | Hybrid Ministry And if they start engaging with the community tab from our channel on a regular basis, then it'll begin to show in their YouTube home screen, on their feed, on their algorithm. And so the ones the accounts that I interact with on the community tab, I see more and more often. And so you might think like, oh, we can't use YouTube only because it doesn't have some of the features like votes and polls and posts and links like Facebook and Instagram do. 00:04:58:11 - 00:05:32:06 Nick Clason | Hybrid Ministry And that's just false. Like YouTube does offer a lot of these same functionalities. And so I love those things to lean into, to create more of a community than just me blasting videos out on YouTube or, or viewing YouTube as my video holding container. It is now a much more robust social media platform. The third idea YouTube has recently introduced is podcasts, and it looks when you're posting it, it'll show up in the playlist dropdown option as this another like thing, another playlist option. 00:05:32:06 - 00:05:54:08 Nick Clason | Hybrid Ministry And so you select the podcast option. And then it dumps every single video that's checked in your, video containers, all of your videos, any ones that are checked as a podcast, it'll drop it into what looks like a playlist. And so it's called a podcast and it is a little bit new. And so there is there are still some kinks, I believe, being worked out by YouTube. 00:05:54:16 - 00:06:13:12 Nick Clason | Hybrid Ministry But a couple of different ideas is if you want to have like a podcast with some students, like that could be an option. You could post some videos to YouTube. And so people who follow you or subscribe to you or have interacted with your videos, they will see them, but they can no to go and navigate directly to the podcast feature on your YouTube channel and go ahead and check that out. 00:06:13:14 - 00:06:33:05 Nick Clason | Hybrid Ministry Also, an idea that we have, I'm toying around with doing this and I'm thinking about offering it is putting our leader a leader, podcast over there on YouTube as well. So it will be included on our full YouTube channel, but particularly in the podcast, feed, which, like I said, looks and acts and seems a lot like a playlist. 00:06:33:05 - 00:06:48:11 Nick Clason | Hybrid Ministry But we're going to start doing some stories and some wins and celebrate some of our leaders, as well as offer some training. We're looking to do like a weekly one under 20 minutes and just kind of like an on the go training for our leaders. And I think the YouTube podcast feed is a phenomenal place to do it. 00:06:48:12 - 00:07:12:21 Nick Clason | Hybrid Ministry Now we are going to offer probably an audio only version as well using like RSS, and they can get it through their Apple iTunes, or Apple podcast feed catcher as well. But YouTube does allow us to have like a place to put those things as well. Not so YouTube shorts, right? When I started posting early on the days of our YouTube channel, my YouTube shorts got tons and tons of traction. 00:07:12:21 - 00:07:32:00 Nick Clason | Hybrid Ministry And I think that the algorithm, because we were new, because we were trying it out, I think the algorithm was rewarding us a little bit. But if you open your you up your YouTube app and right here you just select this plus button, you'll notice it does give you a few options. So that's where you might, you know, put a post, might put a poll or some other like options to your community people. 00:07:32:02 - 00:07:46:27 Nick Clason | Hybrid Ministry But this option right here, if you click shorts, will give you the option now to film or upload a short. And so of course if you want to film it, it's got this camera functionality. You just hit the camera button and get going, do a selfie style video or turn it around and film whatever's out in front of you. 00:07:46:29 - 00:08:04:15 Nick Clason | Hybrid Ministry But if you are following my playlist here and you have prerecorded your messages and you've used Open Stop Pro, which is linked down below in the show notes, and you want to, upload a video that you've already downloaded from your phone or from like a Google Drive or Dropbox link. This would be where you would select it. 00:08:04:18 - 00:08:32:02 Nick Clason | Hybrid Ministry And then from this point forward, it's now included. Now you'll notice that YouTube shorts only allows 60 second clips, and so YouTube shorts, TikTok, Instagram and Facebook Reels, similar pieces of content. Those other three, not YouTube allow longer than a minute. So any video uploaded on to YouTube that is vertically based, either on desktop or on mobile will be automatically converted into shorts, and then we'll be put in the shorts feed kind of container on YouTube. 00:08:32:06 - 00:08:54:11 Nick Clason | Hybrid Ministry And so you can create longer than a minute ones that will also upload to Instagram or, you know, TikTok. But because of YouTube's length limit at 60s, every single video that I produce personally, I keep under 60 seconds. That way I can post across all 3 or 4 platforms all at the same time, all at the same video, all the same type of content. 00:08:54:14 - 00:09:13:10 Nick Clason | Hybrid Ministry And so it's uploaded. If it goes beyond 60s, it's going to clip it or shave it. And so you're going to just want to make sure that you keep whatever you are posting at that 60 second limit. And then here off to the side, this is where you might add like text or, you know, add some other features. And then right up here at the top, this is where you might add some music as well. 00:09:13:10 - 00:09:34:23 Nick Clason | Hybrid Ministry And so it's similar. If you've ever used Instagram Reels or TikTok it's similar interface. They're all a little bit different. But once you've kind of done all the editing here, you'll go to the next screen. And this is where you post it. And YouTube only offers like 100 to 160 characters here on the title. and you could go back in after you upload it onto desktop. 00:09:34:23 - 00:09:52:19 Nick Clason | Hybrid Ministry I have not found a way to do it on mobile yet. I guess unless you go into the YouTube studio app, which is a whole separate app to add things like tags and longer descriptions, but essentially you're just adding the title. Now what this looks like on the home screen is you get three to 4 to 5 words of visibility, depending on the number of characters. 00:09:52:22 - 00:10:20:15 Nick Clason | Hybrid Ministry And in my opinion, that actually tends to be what draws me to click a YouTube short. And so you might consider putting an emoji. Here you go to like emojipedia emoji. emojipedia.org or whatever to copy and paste in emoji. or just use one from your phone. Obviously if you're posting on mobile, and from there then you'll be able right to, to type maybe eye catching or hook inducing kind of title. 00:10:20:18 - 00:10:36:10 Nick Clason | Hybrid Ministry Now, the question you might be asking is like, what do I post? Right? Well, if you've been following this playlist again, I recommend using Opus.Pro to get your long form teaching videos, which you have done by sitting down direct camera in front of a cell phone. You've upload that to opus. It's giving you however many clips. 00:10:36:10 - 00:10:54:01 Nick Clason | Hybrid Ministry I personally use three opus clips per week that are sermon based, and then the rest. I'm doing fun stuff, right? I might do some educational or spiritual based content that's not message related. I might do some spiritual practice videos, but I'm also going to do a lot of fun stuff. And I view my social media and again linked down below in my e-book. 00:10:54:01 - 00:11:08:08 Nick Clason | Hybrid Ministry Grab that if you want my full strategy on what you should be posting on your social media. But I give you ideas and I give instructions on how to do it, what to post, ideas and things to use, how to include your students, how to include your volunteers, how to include your other staff, how to just include yourself. 00:11:08:10 - 00:11:36:12 Nick Clason | Hybrid Ministry But creating content that is based I and and optimized for social media because social media is much more than just an announcement platform, social media is a chance for us to produce entertaining and fun and relevant content that people actually get on social media to consume. And so post some sermon clips and post some fun clips so you have a good variety of both, and that you're giving a good picture of what you and your church is all about. 00:11:36:18 - 00:12:02:26 Nick Clason | Hybrid Ministry But then, I recommend what I do right now is I post two times per day, five days per week. I take weekends off, and whatever rhythm works best for you. And I was in a heavy, heavy growth mode. I did three times a day. I've backed it down to two times a day. but also, if you can only post one time a day or one time every other day, so that you're like 3 to 4 times a week, whatever you do, just show up regularly. 00:12:02:26 - 00:12:29:06 Nick Clason | Hybrid Ministry And if you are sitting down and taking the time to pre film your messages, you have that content to then help supplement what you post on social media. So if you do a long form video and you're just getting started and you want to do a sermon clip, do one sermon clip and then do two other types of clips, one fun, one with your students and then one other selfie style video where you're just giving, a continuation or devotional thought from the message of that week. 00:12:29:06 - 00:12:50:02 Nick Clason | Hybrid Ministry And boom, there's three posts, one every other day, Monday, Wednesday, Friday, and you're good to go. Another thing that we as youth pastors have in our back pocket at any given time is recap videos like ten, 3 to 5 second clips that you put into like a cap cut template or something like that. And you can create a Wednesday night or Sunday night or whatever night your youth night is. 00:12:50:04 - 00:13:08:11 Nick Clason | Hybrid Ministry Recap very, very easily, without a lot of work, without a lot of editing. And those things perform really well on social media because not only are students looking for themselves, but parents also are looking to see if they're students having a good time at youth group. But once you're ready to post over here, back on the post screen for the YouTube shorts. 00:13:08:11 - 00:13:42:23 Nick Clason | Hybrid Ministry This is my favorite feature and it's unique to YouTube because we are posting our messages, our long form messages to YouTube. And so when you post short, you can link it to a featured video. And so when I post a sermon clip, I link it to my long form sermon video. So if someone stumbles across our video on the YouTube shorts feed and they're just scrolling through and they're stopped because of the hook or the text on screen or whatever the case might be, and it it in a it captures their imagination and it makes them start thinking and they start wondering, and they want to explore more. 00:13:42:25 - 00:14:04:27 Nick Clason | Hybrid Ministry Boom. Right here at the bottom of the video is a full featured video, and it will take them over to that. And that's one fantastic way to grow on social media. And it especially works well for those of us in youth ministry who are pre filming our messages, and are then also growing and posting via the community tab and on YouTube shorts. 00:14:04:27 - 00:14:21:07 Nick Clason | Hybrid Ministry Listen, I know it's been a lot of work. I know we've been like adjusting our time management. But in the next video I want to take you to is I want to show you our full church studio. We took one room in our church and we completely revamped it for a studio. I'm going to give you the tour. 00:14:21:12 - 00:14:36:27 Nick Clason | Hybrid Ministry I'm going to go through all the gear. I'm going to talk through all the equipment. I'm also going to share with you some of the different concepts and how we utilize and use it. All of that is going to be here in the very next video, which is linked right here directly on screen. I hope to see you over in that video. 00:14:36:27 - 00:14:41:01 Nick Clason | Hybrid Ministry And don't forget and as always, to stay hybrid. YouTube Shorts, YouTube Community Tab, YouTube Podcast, How to Post a YouTube Short, How to Film a YouTube Short, The Power of YouTube Shorts, YouTube Growth, Hybrid Ministry, YouTube for Youth Ministry, Nick Clason 💥 [LIMITED TIME OFFER] Custom Social Coaching for Youth Pastors💥

https://www.hybridministry.xyz/articles/coaching

🔥 [FREE] Hybrid Ministry Strategy Guide🔥

https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

======================================
DESCRIPTION
YouTube has more to offer than just posting videos!
It has some social media components in it!

We explore the best 3 non video elements
As well as all the things you need to know about YouTube Shorts.
How to Post
What to Post
How Often to Post

FULL PLAYLIST
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/097

//YOUTUBE VIDEO
https://youtu.be/I_6AF8qOPVg

//OPUS.PRO
https://www.youtube.com/watch?v=qf600kbri2Q

//WORLDS GREATEST DONUT EPISODE
https://www.youtube.com/watch?v=5ryhkIRyDb4&t=25s

//BRADY SHEARER
https://www.instagram.com/bradyshearer/

//EMOJIPEDIA
https://emojipedia.org/

//YOUTUBE COACHING [FREE!]
https://www.hybridministry.xyz/articles/coaching

//YOUTUBE EDITING [FREE!]
https://www.hybridministry.xyz/articles/editing

//HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

======================================

🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym

📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

--------------
🕰️TIMECODES
00:00 Exponential YouTube Growth
01:32 3 Amazing YouTube Features
07:03 How to Use YouTube Shorts

--------------
✍️TRANSCRIPT

00:00:00:01 - 00:00:26:09
Nick Clason | Hybrid Ministry
I grew a YouTube channel for $0 of paid promotion in just a little over a year to almost 600 subscribers today, as the day of recording, it has 573 subscribers, and probably by the time that this video actually drops, it will probably be close to 600. Now, you might be wondering how or how did I go about doing that, especially for free, because it seems like everything today is all about paid promotion and paid ads.

00:00:26:09 - 00:00:52:13
Nick Clason | Hybrid Ministry
And in a lot of ways it is. But the way that we did it completely organically in our church and our student ministry was through the avenue of YouTube. Shorts. Shorts are an absolutely fantastic tool to growing your YouTube channel and your followers. And in this video today we are in a playlist. This is a continuing continuation of the playlist YouTube for Youth Ministry.

00:00:52:13 - 00:01:23:02
Nick Clason | Hybrid Ministry
And so along with shorts, it also YouTube has the offering of a thing called the community tab and some other fun features. So we're going to explore two of my favorite features in the community tab. And a third feature that I really like, the podcast feed. I'll talk to you all about that. And then we are going to dive in a full crash course on how to shoot, film and upload YouTube shorts, how to post, what to post, how often you should post, and finally, make sure you stick around all the way to the very end of the video.

00:01:23:04 - 00:01:48:22
Nick Clason | Hybrid Ministry
Because my all time favorite feature, especially for youth ministries, I'm going to share with you all the way at the end. Welcome to the Hybrid Ministry Show. Well, hey everyone, welcome to the Hybrid Ministry Show. If you and I haven't had chance to meet yet, my name is Nick Clason and I am a youth pastor currently serving in the DFW Dallas Fort Worth area, and I started a YouTube channel for my church in January of 2023.

00:01:48:22 - 00:02:15:17
Nick Clason | Hybrid Ministry
And today when this thing posts, today at the day of filming, we have 573 subscribers. You might be wondering, like, how did that happen? And in a lot of ways, it was due to YouTube shorts and some of the other features embedded in YouTube. Now, one of the knocks on YouTube is that it doesn't act and operate like some of the other social networks, but the fact of the matter is, like Instagram is almost completely overwhelmed by millennials

00:02:15:17 - 00:02:37:23
Nick Clason | Hybrid Ministry
Those who have settled in as Instagram as their platform of choice. And so generation Z over on TikTok and now Generation Alpha coming up behind and 95% of your students on YouTube, there may be some features that things like Facebook and Instagram and TikTok have to offer that we didn't think YouTube does, but now they do. And so three of those features that I really like.

00:02:37:23 - 00:03:06:02
Nick Clason | Hybrid Ministry
The first one is the community tab. And one of the ways in which I utilize the community tab is through posting things similar, like you might see on Instagram called Carousel posts, which, by the way, if you grab my completely free e-book, which is linked right here on screen or down in the show notes, wherever you're listening to this, you'll notice that my weekly schedule is encapsulated by almost 100% vertical short form videos, and I really only make 1 or 2 graphic style posts.

00:03:06:05 - 00:03:24:29
Nick Clason | Hybrid Ministry
Let me say that in the new wave and in 2024 and beyond, I would like to increase my offerings of graphic post education based posts. Honestly, the Goat right now is Brady Shear over at Pro Tools. His Instagram is phenom and also you need to go check out what he's doing there. I'd love to start posting more things like that in our student ministry.

00:03:25:02 - 00:03:52:03
Nick Clason | Hybrid Ministry
And the good news is that YouTube offers that functionality and it's called the community tab. Right? Like TikTok might let you post just some photos on their thing, and they're starting to do that as well. But YouTube has added the community tab, and the community tab can get a little bit tricky. I have manually, started pointing our students towards it, because it's, it is a little bit of like the least known feature on YouTube, but you can offer things like carousel posts.

00:03:52:03 - 00:04:12:04
Nick Clason | Hybrid Ministry
You can also offer things like polls. And we use that in some of our voting, which linked right here at the top of the screen is one of my all time favorite events, called the World's Greatest Donut. And it's a voting event. So students are voting for this donut versus that donut. And so if you want a full breakdown on how to use that and all the assets that go with it, check that video out, link down below.

00:04:12:04 - 00:04:30:29
Nick Clason | Hybrid Ministry
And that video is all the things that you're going to need in order to grab the world's greatest donut. It's also linked down below in the show notes as well, but you can post polls on YouTube, you can post polls on the community tab, and I just point students towards it. And as long as they have the app and are subscribed to us, they can, rifle on over to the community tab.

00:04:31:06 - 00:04:58:11
Nick Clason | Hybrid Ministry
And if they start engaging with the community tab from our channel on a regular basis, then it'll begin to show in their YouTube home screen, on their feed, on their algorithm. And so the ones the accounts that I interact with on the community tab, I see more and more often. And so you might think like, oh, we can't use YouTube only because it doesn't have some of the features like votes and polls and posts and links like Facebook and Instagram do.

00:04:58:11 - 00:05:32:06
Nick Clason | Hybrid Ministry
And that's just false. Like YouTube does offer a lot of these same functionalities. And so I love those things to lean into, to create more of a community than just me blasting videos out on YouTube or, or viewing YouTube as my video holding container. It is now a much more robust social media platform. The third idea YouTube has recently introduced is podcasts, and it looks when you're posting it, it'll show up in the playlist dropdown option as this another like thing, another playlist option.

00:05:32:06 - 00:05:54:08
Nick Clason | Hybrid Ministry
And so you select the podcast option. And then it dumps every single video that's checked in your, video containers, all of your videos, any ones that are checked as a podcast, it'll drop it into what looks like a playlist. And so it's called a podcast and it is a little bit new. And so there is there are still some kinks, I believe, being worked out by YouTube.

00:05:54:16 - 00:06:13:12
Nick Clason | Hybrid Ministry
But a couple of different ideas is if you want to have like a podcast with some students, like that could be an option. You could post some videos to YouTube. And so people who follow you or subscribe to you or have interacted with your videos, they will see them, but they can no to go and navigate directly to the podcast feature on your YouTube channel and go ahead and check that out.

00:06:13:14 - 00:06:33:05
Nick Clason | Hybrid Ministry
Also, an idea that we have, I'm toying around with doing this and I'm thinking about offering it is putting our leader a leader, podcast over there on YouTube as well. So it will be included on our full YouTube channel, but particularly in the podcast, feed, which, like I said, looks and acts and seems a lot like a playlist.

00:06:33:05 - 00:06:48:11
Nick Clason | Hybrid Ministry
But we're going to start doing some stories and some wins and celebrate some of our leaders, as well as offer some training. We're looking to do like a weekly one under 20 minutes and just kind of like an on the go training for our leaders. And I think the YouTube podcast feed is a phenomenal place to do it.

00:06:48:12 - 00:07:12:21
Nick Clason | Hybrid Ministry
Now we are going to offer probably an audio only version as well using like RSS, and they can get it through their Apple iTunes, or Apple podcast feed catcher as well. But YouTube does allow us to have like a place to put those things as well. Not so YouTube shorts, right? When I started posting early on the days of our YouTube channel, my YouTube shorts got tons and tons of traction.

00:07:12:21 - 00:07:32:00
Nick Clason | Hybrid Ministry
And I think that the algorithm, because we were new, because we were trying it out, I think the algorithm was rewarding us a little bit. But if you open your you up your YouTube app and right here you just select this plus button, you'll notice it does give you a few options. So that's where you might, you know, put a post, might put a poll or some other like options to your community people.

00:07:32:02 - 00:07:46:27
Nick Clason | Hybrid Ministry
But this option right here, if you click shorts, will give you the option now to film or upload a short. And so of course if you want to film it, it's got this camera functionality. You just hit the camera button and get going, do a selfie style video or turn it around and film whatever's out in front of you.

00:07:46:29 - 00:08:04:15
Nick Clason | Hybrid Ministry
But if you are following my playlist here and you have prerecorded your messages and you've used Open Stop Pro, which is linked down below in the show notes, and you want to, upload a video that you've already downloaded from your phone or from like a Google Drive or Dropbox link. This would be where you would select it.

00:08:04:18 - 00:08:32:02
Nick Clason | Hybrid Ministry
And then from this point forward, it's now included. Now you'll notice that YouTube shorts only allows 60 second clips, and so YouTube shorts, TikTok, Instagram and Facebook Reels, similar pieces of content. Those other three, not YouTube allow longer than a minute. So any video uploaded on to YouTube that is vertically based, either on desktop or on mobile will be automatically converted into shorts, and then we'll be put in the shorts feed kind of container on YouTube.

00:08:32:06 - 00:08:54:11
Nick Clason | Hybrid Ministry
And so you can create longer than a minute ones that will also upload to Instagram or, you know, TikTok. But because of YouTube's length limit at 60s, every single video that I produce personally, I keep under 60 seconds. That way I can post across all 3 or 4 platforms all at the same time, all at the same video, all the same type of content.

00:08:54:14 - 00:09:13:10
Nick Clason | Hybrid Ministry
And so it's uploaded. If it goes beyond 60s, it's going to clip it or shave it. And so you're going to just want to make sure that you keep whatever you are posting at that 60 second limit. And then here off to the side, this is where you might add like text or, you know, add some other features. And then right up here at the top, this is where you might add some music as well.

00:09:13:10 - 00:09:34:23
Nick Clason | Hybrid Ministry
And so it's similar. If you've ever used Instagram Reels or TikTok it's similar interface. They're all a little bit different. But once you've kind of done all the editing here, you'll go to the next screen. And this is where you post it. And YouTube only offers like 100 to 160 characters here on the title. and you could go back in after you upload it onto desktop.

00:09:34:23 - 00:09:52:19
Nick Clason | Hybrid Ministry
I have not found a way to do it on mobile yet. I guess unless you go into the YouTube studio app, which is a whole separate app to add things like tags and longer descriptions, but essentially you're just adding the title. Now what this looks like on the home screen is you get three to 4 to 5 words of visibility, depending on the number of characters.

00:09:52:22 - 00:10:20:15
Nick Clason | Hybrid Ministry
And in my opinion, that actually tends to be what draws me to click a YouTube short. And so you might consider putting an emoji. Here you go to like emojipedia emoji. emojipedia.org or whatever to copy and paste in emoji. or just use one from your phone. Obviously if you're posting on mobile, and from there then you'll be able right to, to type maybe eye catching or hook inducing kind of title.

00:10:20:18 - 00:10:36:10
Nick Clason | Hybrid Ministry
Now, the question you might be asking is like, what do I post? Right? Well, if you've been following this playlist again, I recommend using Opus.Pro to get your long form teaching videos, which you have done by sitting down direct camera in front of a cell phone. You've upload that to opus. It's giving you however many clips.

00:10:36:10 - 00:10:54:01
Nick Clason | Hybrid Ministry
I personally use three opus clips per week that are sermon based, and then the rest. I'm doing fun stuff, right? I might do some educational or spiritual based content that's not message related. I might do some spiritual practice videos, but I'm also going to do a lot of fun stuff. And I view my social media and again linked down below in my e-book.

00:10:54:01 - 00:11:08:08
Nick Clason | Hybrid Ministry
Grab that if you want my full strategy on what you should be posting on your social media. But I give you ideas and I give instructions on how to do it, what to post, ideas and things to use, how to include your students, how to include your volunteers, how to include your other staff, how to just include yourself.

00:11:08:10 - 00:11:36:12
Nick Clason | Hybrid Ministry
But creating content that is based I and and optimized for social media because social media is much more than just an announcement platform, social media is a chance for us to produce entertaining and fun and relevant content that people actually get on social media to consume. And so post some sermon clips and post some fun clips so you have a good variety of both, and that you're giving a good picture of what you and your church is all about.

00:11:36:18 - 00:12:02:26
Nick Clason | Hybrid Ministry
But then, I recommend what I do right now is I post two times per day, five days per week. I take weekends off, and whatever rhythm works best for you. And I was in a heavy, heavy growth mode. I did three times a day. I've backed it down to two times a day. but also, if you can only post one time a day or one time every other day, so that you're like 3 to 4 times a week, whatever you do, just show up regularly.

00:12:02:26 - 00:12:29:06
Nick Clason | Hybrid Ministry
And if you are sitting down and taking the time to pre film your messages, you have that content to then help supplement what you post on social media. So if you do a long form video and you're just getting started and you want to do a sermon clip, do one sermon clip and then do two other types of clips, one fun, one with your students and then one other selfie style video where you're just giving, a continuation or devotional thought from the message of that week.

00:12:29:06 - 00:12:50:02
Nick Clason | Hybrid Ministry
And boom, there's three posts, one every other day, Monday, Wednesday, Friday, and you're good to go. Another thing that we as youth pastors have in our back pocket at any given time is recap videos like ten, 3 to 5 second clips that you put into like a cap cut template or something like that. And you can create a Wednesday night or Sunday night or whatever night your youth night is.

00:12:50:04 - 00:13:08:11
Nick Clason | Hybrid Ministry
Recap very, very easily, without a lot of work, without a lot of editing. And those things perform really well on social media because not only are students looking for themselves, but parents also are looking to see if they're students having a good time at youth group. But once you're ready to post over here, back on the post screen for the YouTube shorts.

00:13:08:11 - 00:13:42:23
Nick Clason | Hybrid Ministry
This is my favorite feature and it's unique to YouTube because we are posting our messages, our long form messages to YouTube. And so when you post short, you can link it to a featured video. And so when I post a sermon clip, I link it to my long form sermon video. So if someone stumbles across our video on the YouTube shorts feed and they're just scrolling through and they're stopped because of the hook or the text on screen or whatever the case might be, and it it in a it captures their imagination and it makes them start thinking and they start wondering, and they want to explore more.

00:13:42:25 - 00:14:04:27
Nick Clason | Hybrid Ministry
Boom. Right here at the bottom of the video is a full featured video, and it will take them over to that. And that's one fantastic way to grow on social media. And it especially works well for those of us in youth ministry who are pre filming our messages, and are then also growing and posting via the community tab and on YouTube shorts.

00:14:04:27 - 00:14:21:07
Nick Clason | Hybrid Ministry
Listen, I know it's been a lot of work. I know we've been like adjusting our time management. But in the next video I want to take you to is I want to show you our full church studio. We took one room in our church and we completely revamped it for a studio. I'm going to give you the tour.

00:14:21:12 - 00:14:36:27
Nick Clason | Hybrid Ministry
I'm going to go through all the gear. I'm going to talk through all the equipment. I'm also going to share with you some of the different concepts and how we utilize and use it. All of that is going to be here in the very next video, which is linked right here directly on screen. I hope to see you over in that video.

00:14:36:27 - 00:14:41:01
Nick Clason | Hybrid Ministry
And don't forget and as always, to stay hybrid.

]]> 💥 [LIMITED TIME OFFER] Custom Social Coaching for Youth Pastors💥

https://www.hybridministry.xyz/articles/coaching

🔥 [FREE] Hybrid Ministry Strategy Guide🔥

https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

======================================
DESCRIPTION
YouTube has more to offer than just posting videos!
It has some social media components in it!

We explore the best 3 non video elements
As well as all the things you need to know about YouTube Shorts.
How to Post
What to Post
How Often to Post

FULL PLAYLIST
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/097

//YOUTUBE VIDEO
https://youtu.be/I_6AF8qOPVg

//OPUS.PRO
https://www.youtube.com/watch?v=qf600kbri2Q

//WORLDS GREATEST DONUT EPISODE
https://www.youtube.com/watch?v=5ryhkIRyDb4&t=25s

//BRADY SHEARER
https://www.instagram.com/bradyshearer/

//EMOJIPEDIA
https://emojipedia.org/

//YOUTUBE COACHING [FREE!]
https://www.hybridministry.xyz/articles/coaching

//YOUTUBE EDITING [FREE!]
https://www.hybridministry.xyz/articles/editing

//HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

======================================

🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym

📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

--------------
🕰️TIMECODES
00:00 Exponential YouTube Growth
01:32 3 Amazing YouTube Features
07:03 How to Use YouTube Shorts

--------------
✍️TRANSCRIPT

00:00:00:01 - 00:00:26:09
Nick Clason | Hybrid Ministry
I grew a YouTube channel for $0 of paid promotion in just a little over a year to almost 600 subscribers today, as the day of recording, it has 573 subscribers, and probably by the time that this video actually drops, it will probably be close to 600. Now, you might be wondering how or how did I go about doing that, especially for free, because it seems like everything today is all about paid promotion and paid ads.

00:00:26:09 - 00:00:52:13
Nick Clason | Hybrid Ministry
And in a lot of ways it is. But the way that we did it completely organically in our church and our student ministry was through the avenue of YouTube. Shorts. Shorts are an absolutely fantastic tool to growing your YouTube channel and your followers. And in this video today we are in a playlist. This is a continuing continuation of the playlist YouTube for Youth Ministry.

00:00:52:13 - 00:01:23:02
Nick Clason | Hybrid Ministry
And so along with shorts, it also YouTube has the offering of a thing called the community tab and some other fun features. So we're going to explore two of my favorite features in the community tab. And a third feature that I really like, the podcast feed. I'll talk to you all about that. And then we are going to dive in a full crash course on how to shoot, film and upload YouTube shorts, how to post, what to post, how often you should post, and finally, make sure you stick around all the way to the very end of the video.

00:01:23:04 - 00:01:48:22
Nick Clason | Hybrid Ministry
Because my all time favorite feature, especially for youth ministries, I'm going to share with you all the way at the end. Welcome to the Hybrid Ministry Show. Well, hey everyone, welcome to the Hybrid Ministry Show. If you and I haven't had chance to meet yet, my name is Nick Clason and I am a youth pastor currently serving in the DFW Dallas Fort Worth area, and I started a YouTube channel for my church in January of 2023.

00:01:48:22 - 00:02:15:17
Nick Clason | Hybrid Ministry
And today when this thing posts, today at the day of filming, we have 573 subscribers. You might be wondering, like, how did that happen? And in a lot of ways, it was due to YouTube shorts and some of the other features embedded in YouTube. Now, one of the knocks on YouTube is that it doesn't act and operate like some of the other social networks, but the fact of the matter is, like Instagram is almost completely overwhelmed by millennials

00:02:15:17 - 00:02:37:23
Nick Clason | Hybrid Ministry
Those who have settled in as Instagram as their platform of choice. And so generation Z over on TikTok and now Generation Alpha coming up behind and 95% of your students on YouTube, there may be some features that things like Facebook and Instagram and TikTok have to offer that we didn't think YouTube does, but now they do. And so three of those features that I really like.

00:02:37:23 - 00:03:06:02
Nick Clason | Hybrid Ministry
The first one is the community tab. And one of the ways in which I utilize the community tab is through posting things similar, like you might see on Instagram called Carousel posts, which, by the way, if you grab my completely free e-book, which is linked right here on screen or down in the show notes, wherever you're listening to this, you'll notice that my weekly schedule is encapsulated by almost 100% vertical short form videos, and I really only make 1 or 2 graphic style posts.

00:03:06:05 - 00:03:24:29
Nick Clason | Hybrid Ministry
Let me say that in the new wave and in 2024 and beyond, I would like to increase my offerings of graphic post education based posts. Honestly, the Goat right now is Brady Shear over at Pro Tools. His Instagram is phenom and also you need to go check out what he's doing there. I'd love to start posting more things like that in our student ministry.

00:03:25:02 - 00:03:52:03
Nick Clason | Hybrid Ministry
And the good news is that YouTube offers that functionality and it's called the community tab. Right? Like TikTok might let you post just some photos on their thing, and they're starting to do that as well. But YouTube has added the community tab, and the community tab can get a little bit tricky. I have manually, started pointing our students towards it, because it's, it is a little bit of like the least known feature on YouTube, but you can offer things like carousel posts.

00:03:52:03 - 00:04:12:04
Nick Clason | Hybrid Ministry
You can also offer things like polls. And we use that in some of our voting, which linked right here at the top of the screen is one of my all time favorite events, called the World's Greatest Donut. And it's a voting event. So students are voting for this donut versus that donut. And so if you want a full breakdown on how to use that and all the assets that go with it, check that video out, link down below.

00:04:12:04 - 00:04:30:29
Nick Clason | Hybrid Ministry
And that video is all the things that you're going to need in order to grab the world's greatest donut. It's also linked down below in the show notes as well, but you can post polls on YouTube, you can post polls on the community tab, and I just point students towards it. And as long as they have the app and are subscribed to us, they can, rifle on over to the community tab.

00:04:31:06 - 00:04:58:11
Nick Clason | Hybrid Ministry
And if they start engaging with the community tab from our channel on a regular basis, then it'll begin to show in their YouTube home screen, on their feed, on their algorithm. And so the ones the accounts that I interact with on the community tab, I see more and more often. And so you might think like, oh, we can't use YouTube only because it doesn't have some of the features like votes and polls and posts and links like Facebook and Instagram do.

00:04:58:11 - 00:05:32:06
Nick Clason | Hybrid Ministry
And that's just false. Like YouTube does offer a lot of these same functionalities. And so I love those things to lean into, to create more of a community than just me blasting videos out on YouTube or, or viewing YouTube as my video holding container. It is now a much more robust social media platform. The third idea YouTube has recently introduced is podcasts, and it looks when you're posting it, it'll show up in the playlist dropdown option as this another like thing, another playlist option.

00:05:32:06 - 00:05:54:08
Nick Clason | Hybrid Ministry
And so you select the podcast option. And then it dumps every single video that's checked in your, video containers, all of your videos, any ones that are checked as a podcast, it'll drop it into what looks like a playlist. And so it's called a podcast and it is a little bit new. And so there is there are still some kinks, I believe, being worked out by YouTube.

00:05:54:16 - 00:06:13:12
Nick Clason | Hybrid Ministry
But a couple of different ideas is if you want to have like a podcast with some students, like that could be an option. You could post some videos to YouTube. And so people who follow you or subscribe to you or have interacted with your videos, they will see them, but they can no to go and navigate directly to the podcast feature on your YouTube channel and go ahead and check that out.

00:06:13:14 - 00:06:33:05
Nick Clason | Hybrid Ministry
Also, an idea that we have, I'm toying around with doing this and I'm thinking about offering it is putting our leader a leader, podcast over there on YouTube as well. So it will be included on our full YouTube channel, but particularly in the podcast, feed, which, like I said, looks and acts and seems a lot like a playlist.

00:06:33:05 - 00:06:48:11
Nick Clason | Hybrid Ministry
But we're going to start doing some stories and some wins and celebrate some of our leaders, as well as offer some training. We're looking to do like a weekly one under 20 minutes and just kind of like an on the go training for our leaders. And I think the YouTube podcast feed is a phenomenal place to do it.

00:06:48:12 - 00:07:12:21
Nick Clason | Hybrid Ministry
Now we are going to offer probably an audio only version as well using like RSS, and they can get it through their Apple iTunes, or Apple podcast feed catcher as well. But YouTube does allow us to have like a place to put those things as well. Not so YouTube shorts, right? When I started posting early on the days of our YouTube channel, my YouTube shorts got tons and tons of traction.

00:07:12:21 - 00:07:32:00
Nick Clason | Hybrid Ministry
And I think that the algorithm, because we were new, because we were trying it out, I think the algorithm was rewarding us a little bit. But if you open your you up your YouTube app and right here you just select this plus button, you'll notice it does give you a few options. So that's where you might, you know, put a post, might put a poll or some other like options to your community people.

00:07:32:02 - 00:07:46:27
Nick Clason | Hybrid Ministry
But this option right here, if you click shorts, will give you the option now to film or upload a short. And so of course if you want to film it, it's got this camera functionality. You just hit the camera button and get going, do a selfie style video or turn it around and film whatever's out in front of you.

00:07:46:29 - 00:08:04:15
Nick Clason | Hybrid Ministry
But if you are following my playlist here and you have prerecorded your messages and you've used Open Stop Pro, which is linked down below in the show notes, and you want to, upload a video that you've already downloaded from your phone or from like a Google Drive or Dropbox link. This would be where you would select it.

00:08:04:18 - 00:08:32:02
Nick Clason | Hybrid Ministry
And then from this point forward, it's now included. Now you'll notice that YouTube shorts only allows 60 second clips, and so YouTube shorts, TikTok, Instagram and Facebook Reels, similar pieces of content. Those other three, not YouTube allow longer than a minute. So any video uploaded on to YouTube that is vertically based, either on desktop or on mobile will be automatically converted into shorts, and then we'll be put in the shorts feed kind of container on YouTube.

00:08:32:06 - 00:08:54:11
Nick Clason | Hybrid Ministry
And so you can create longer than a minute ones that will also upload to Instagram or, you know, TikTok. But because of YouTube's length limit at 60s, every single video that I produce personally, I keep under 60 seconds. That way I can post across all 3 or 4 platforms all at the same time, all at the same video, all the same type of content.

00:08:54:14 - 00:09:13:10
Nick Clason | Hybrid Ministry
And so it's uploaded. If it goes beyond 60s, it's going to clip it or shave it. And so you're going to just want to make sure that you keep whatever you are posting at that 60 second limit. And then here off to the side, this is where you might add like text or, you know, add some other features. And then right up here at the top, this is where you might add some music as well.

00:09:13:10 - 00:09:34:23
Nick Clason | Hybrid Ministry
And so it's similar. If you've ever used Instagram Reels or TikTok it's similar interface. They're all a little bit different. But once you've kind of done all the editing here, you'll go to the next screen. And this is where you post it. And YouTube only offers like 100 to 160 characters here on the title. and you could go back in after you upload it onto desktop.

00:09:34:23 - 00:09:52:19
Nick Clason | Hybrid Ministry
I have not found a way to do it on mobile yet. I guess unless you go into the YouTube studio app, which is a whole separate app to add things like tags and longer descriptions, but essentially you're just adding the title. Now what this looks like on the home screen is you get three to 4 to 5 words of visibility, depending on the number of characters.

00:09:52:22 - 00:10:20:15
Nick Clason | Hybrid Ministry
And in my opinion, that actually tends to be what draws me to click a YouTube short. And so you might consider putting an emoji. Here you go to like emojipedia emoji. emojipedia.org or whatever to copy and paste in emoji. or just use one from your phone. Obviously if you're posting on mobile, and from there then you'll be able right to, to type maybe eye catching or hook inducing kind of title.

00:10:20:18 - 00:10:36:10
Nick Clason | Hybrid Ministry
Now, the question you might be asking is like, what do I post? Right? Well, if you've been following this playlist again, I recommend using Opus.Pro to get your long form teaching videos, which you have done by sitting down direct camera in front of a cell phone. You've upload that to opus. It's giving you however many clips.

00:10:36:10 - 00:10:54:01
Nick Clason | Hybrid Ministry
I personally use three opus clips per week that are sermon based, and then the rest. I'm doing fun stuff, right? I might do some educational or spiritual based content that's not message related. I might do some spiritual practice videos, but I'm also going to do a lot of fun stuff. And I view my social media and again linked down below in my e-book.

00:10:54:01 - 00:11:08:08
Nick Clason | Hybrid Ministry
Grab that if you want my full strategy on what you should be posting on your social media. But I give you ideas and I give instructions on how to do it, what to post, ideas and things to use, how to include your students, how to include your volunteers, how to include your other staff, how to just include yourself.

00:11:08:10 - 00:11:36:12
Nick Clason | Hybrid Ministry
But creating content that is based I and and optimized for social media because social media is much more than just an announcement platform, social media is a chance for us to produce entertaining and fun and relevant content that people actually get on social media to consume. And so post some sermon clips and post some fun clips so you have a good variety of both, and that you're giving a good picture of what you and your church is all about.

00:11:36:18 - 00:12:02:26
Nick Clason | Hybrid Ministry
But then, I recommend what I do right now is I post two times per day, five days per week. I take weekends off, and whatever rhythm works best for you. And I was in a heavy, heavy growth mode. I did three times a day. I've backed it down to two times a day. but also, if you can only post one time a day or one time every other day, so that you're like 3 to 4 times a week, whatever you do, just show up regularly.

00:12:02:26 - 00:12:29:06
Nick Clason | Hybrid Ministry
And if you are sitting down and taking the time to pre film your messages, you have that content to then help supplement what you post on social media. So if you do a long form video and you're just getting started and you want to do a sermon clip, do one sermon clip and then do two other types of clips, one fun, one with your students and then one other selfie style video where you're just giving, a continuation or devotional thought from the message of that week.

00:12:29:06 - 00:12:50:02
Nick Clason | Hybrid Ministry
And boom, there's three posts, one every other day, Monday, Wednesday, Friday, and you're good to go. Another thing that we as youth pastors have in our back pocket at any given time is recap videos like ten, 3 to 5 second clips that you put into like a cap cut template or something like that. And you can create a Wednesday night or Sunday night or whatever night your youth night is.

00:12:50:04 - 00:13:08:11
Nick Clason | Hybrid Ministry
Recap very, very easily, without a lot of work, without a lot of editing. And those things perform really well on social media because not only are students looking for themselves, but parents also are looking to see if they're students having a good time at youth group. But once you're ready to post over here, back on the post screen for the YouTube shorts.

00:13:08:11 - 00:13:42:23
Nick Clason | Hybrid Ministry
This is my favorite feature and it's unique to YouTube because we are posting our messages, our long form messages to YouTube. And so when you post short, you can link it to a featured video. And so when I post a sermon clip, I link it to my long form sermon video. So if someone stumbles across our video on the YouTube shorts feed and they're just scrolling through and they're stopped because of the hook or the text on screen or whatever the case might be, and it it in a it captures their imagination and it makes them start thinking and they start wondering, and they want to explore more.

00:13:42:25 - 00:14:04:27
Nick Clason | Hybrid Ministry
Boom. Right here at the bottom of the video is a full featured video, and it will take them over to that. And that's one fantastic way to grow on social media. And it especially works well for those of us in youth ministry who are pre filming our messages, and are then also growing and posting via the community tab and on YouTube shorts.

00:14:04:27 - 00:14:21:07
Nick Clason | Hybrid Ministry
Listen, I know it's been a lot of work. I know we've been like adjusting our time management. But in the next video I want to take you to is I want to show you our full church studio. We took one room in our church and we completely revamped it for a studio. I'm going to give you the tour.

00:14:21:12 - 00:14:36:27
Nick Clason | Hybrid Ministry
I'm going to go through all the gear. I'm going to talk through all the equipment. I'm also going to share with you some of the different concepts and how we utilize and use it. All of that is going to be here in the very next video, which is linked right here directly on screen. I hope to see you over in that video.

00:14:36:27 - 00:14:41:01
Nick Clason | Hybrid Ministry
And don't forget and as always, to stay hybrid.

]]> Episode 096: 🔀 YouTube Playlists: Rethinking Teaching in the Church https://www.hybridministry.xyz/096 53f524dd-37ba-4e2e-bc5c-528a86aa65ce Thu, 09 May 2024 04:00:00 -0500 Nick Clason 096 🔀 YouTube Playlists: Rethinking Teaching in the Church full Nick Clason YouTube Playists are a fantastic way to offer courses and learnings for your church. And when we lean into them, you can start to get time back for your family during the evenings. Anything that you might be tempted to turn into a meeting can become a playlist. We'll show you everything you need from philosophy behind online teaching as well as how to get started posted playlists on YouTube. 13:59 no 💥 [LIMITED TIME OFFER] Custom Social Coaching for Youth Pastors💥 https://www.hybridministry.xyz/articles/coaching 🔥 [FREE] Hybrid Ministry Strategy Guide🔥 https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book ====================================== DESCRIPTION YouTube Playists are a fantastic way to offer courses and learnings for your church. And when we lean into them, you can start to get time back for your family during the evenings. Anything that you might be tempted to turn into a meeting can become a playlist. We'll show you everything you need from philosophy behind online teaching as well as how to get started posted playlists on YouTube. FULL PLAYLIST https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl ====================================== 📓SHOWNOTES //SHOWNOTES & TRANSCRIPTS http://www.hybridministry.xyz/096 //YOUTUBE VIDEO https://youtu.be/_ENegjJ7cvM //YOUTUBE COACHING [FREE!] https://www.hybridministry.xyz/articles/coaching //HYBRID STRATEGY GUIDE https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book //UNDER $100 GEAR GUIDE https://www.hybridministry.xyz/articles/youtubestarterkit //YOUTUBE VIDEO EDITING [FREE!] https://www.hybridministry.xyz/articles/editing //ANSWERING SPECIFIC QUESTIONS http://www.hybridministry.xyz/095 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz ====================================== 🆓 FREEBIES 🆓 📅 "The Full Hybrid Ministry Strategy" https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 🖥️ "My 9 Favorite DYM Resources" https://www.hybridministry.xyz/articles/dym 📨 Full Proof Recruiting Email EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email 🍩 "FREE World's Greatest Donut Event Guide" GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut 😨 "Have I already Ruined my TikTok Account?" https://www.hybridministry.xyz/articles/ebook ====================================== 🛠️TOOLS Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products VIDIQ https://vidiq.com/hybrid BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit AUTO POD https://autopod.lemonsqueezy.com?aff=MX7Vv TRY REV.COM FOR TRANSCRIBING https://rev.pxf.io/R5nDOa -------------- 🕰️TIMECODES 00:00 Teaching and the Local Church 02:12 In-Person vs. Online Teaching 08:05 YouTube Playlists for Churches 10:53 How to Get more Time at Home -------------- ✍️TRANSCRIPT 00:00:00:00 - 00:00:27:03 Nick Clason | Hybrid Ministry The Great Commission of Jesus tells us to make disciples, to then baptize people. And then thirdly, and finally to teach. Teaching is one of the primary functions that all of us accomplish as members of the local church, as churches and pastors and leaders. Teaching Disciples of Christ is one of the primary ways in which we raise them up to become more and more in the image of Christ. 00:00:27:05 - 00:00:52:01 Nick Clason | Hybrid Ministry So teaching takes all kinds of different forms, but one of the main forms is through a sermon. And so if you've ever sat through a sermon, then go ahead and like this video because we're going to talk about rethinking teaching a little bit in this video. If you've ever delivered a sermon of your own, then give us a subscribe because we're going to help you craft that in a way that can live in exist on YouTube in a hybrid manner. 00:00:52:01 - 00:01:16:21 Nick Clason | Hybrid Ministry And, well, regardless of whether you're in either of those camps, turn the bell on. Because in this playlist, we want to help you navigate teaching in YouTube and in a playlist like right here at the very top of this video. We are in a series in the video playlist called YouTube for Youth Ministry. Whether you're in youth ministry or in church ministry, this playlist is all aimed at helping you and your church become relevant. 00:01:16:23 - 00:01:43:16 Nick Clason | Hybrid Ministry And postings on YouTube that can live beyond just a one time meeting. And so one question that I've been grappling with in this entire playlist is does teaching is it required and mandated to be in person? Obviously, all of us like when things are in person and it feels more comfortable. But in today's video, we'll unpack that question and we'll explore these three things. 00:01:43:16 - 00:02:08:14 Nick Clason | Hybrid Ministry Number one, in person versus online based teaching. Number two, the best teaching component that I believe is already embedded in included in the YouTube algorithm and is a huge and strategic advantage for most churches. And finally, how do you reduce your nightly commitments of being out of the house and in church? Meeting, and how do you how you reduce that by half? 00:02:08:17 - 00:02:41:08 Nick Clason | Hybrid Ministry Welcome to the Hybrid Ministry show, Well, hey everyone and welcome to the Hybrid Ministry Show. And we are on the downhill slope of YouTube for youth ministry. We're on episode 96 here, which means we're only four away from the 100th episode. And I have a really special and very different interview style, hundredth episode coming up. It is going to be awesome, but we are in this playlist, here now talking about YouTube for youth ministry and one of the kind of key grapplings is does teaching have to be in-person versus online? 00:02:41:08 - 00:03:04:22 Nick Clason | Hybrid Ministry And little spoiler. The second point of this video is talking about the best component included in YouTube, and that is playlists. And that's what we're going to be looking into today, is creating playlists for YouTube and youth ministry, and how you can go about, like adding your teachings to YouTube. But the first question, I think, probably demands a little bit more of a philosophical response. 00:03:04:22 - 00:03:49:06 Nick Clason | Hybrid Ministry Right? Does teaching is it required to be together in person? And so, let's just be honest. Let's talk about a couple of things. First of all, online and the internet is phenomenal, right? For a couple of different things. And in-person is phenomenal for a couple of different things. And they are uniquely different. And so one of the reasons why we we can't just only like live stream our videos to the internet and leave it at that without coming back behind it and optimizing it for the internet is because that's created for an in-person moment and, like a YouTube video or a podcast. 00:03:49:06 - 00:04:20:24 Nick Clason | Hybrid Ministry Those are created for like online types of learnings or conversations. And so I think that online is actually a fantastic content delivery source. And I think in some cases, raise your hand. Give me a like comment below. If you've ever been in a PTA meeting or if you've ever sat through like a government presentation that is like PowerPoint heavy, or if you've ever been to like something from your kid's school that you're like, man, I could have done this better, right? 00:04:20:26 - 00:04:41:22 Nick Clason | Hybrid Ministry Because it's boring. And they're just they're like kind of droning on like the Charlie Brown teacher. But the internet is actually strategically, uniquely positioned to be really good for content delivery. We have things like podcasts, we have things like online courses, we have things like YouTube videos just like this. In fact, what I would love to do is offer. 00:04:41:23 - 00:05:05:26 Nick Clason | Hybrid Ministry Right now I'm offering three slots and I have one of them already filled, but three slots of 100% free, online hybrid and or YouTube coaching. And so if you're looking to go from ground zero to actually doing something on the internet, I'm offering four sessions of coaching 100% completely free to you. All I ask is that you actually use my service and that you give me a killer review. 00:05:05:26 - 00:05:25:21 Nick Clason | Hybrid Ministry If you believe that my services demand that. But I want to help you get up and off the ground because there are a lot of opportunities on the internet now. But that being said, you and I are like, well, bro, listen, we did this. We lived during Covid. We know how much it stunk to be forced to be only online. 00:05:25:21 - 00:05:52:18 Nick Clason | Hybrid Ministry And and we all missed in-person. And that is 100% true because in-person ministry and in-person moments are best for things like community and things like relationships. Just like you can teach a message while you're in-person, you can deliver content while you're in-person. Online offers a unique opportunity for that. And in the same way, you can experience community online things like discord channels. 00:05:52:18 - 00:06:12:23 Nick Clason | Hybrid Ministry I'm a big Oklahoma City Thunder fan. I actually means a lot of community through things like Twitter. during Thunder games, or people who play online video games. So community is also possible online, but we all know it's best nearly eye to eye, shoulder to shoulder. That's what things like small groups and discipleship often happen best in in-person settings. 00:06:12:23 - 00:06:35:14 Nick Clason | Hybrid Ministry However, you know, there are also moments where, an in-person group, we meet together, but we have a group chat that stays pretty active throughout the week. And that's one of the ways that we stay connected to one another. That's the power of hybrid. And so in most cases, most churches I've ever been to or seen are using in utilizing in-person trainings in their teachings. 00:06:35:14 - 00:07:09:24 Nick Clason | Hybrid Ministry That element of the Great Commission as, must see-TV. “Hey parents, we have a screen time workshop and it is on Saturday at 11 a.m. hope to see you there.” As if that content can't be captured and recorded and disseminated otherwise. And afterwards. Because what's our goal? Do we want parents to be equipped and learn the information that we're presenting, or do we want their butts in the seats to cover our attendance numbers? 00:07:09:24 - 00:07:40:11 Nick Clason | Hybrid Ministry Right. And so while it's necessary, I'm not proposing giving away and and doing away with in-person teachings. Right, I do I do want you to understand that it doesn't always have to be an in-person experience. And YouTube gives us a really amazing opportunity to do that. And I'll actually help you get started in this for free. Link down below is my 100% completely free hybrid strategy guide going from zero to actually starting to do something. 00:07:40:11 - 00:08:04:20 Nick Clason | Hybrid Ministry And one of those elements is recording videos and posting them to YouTube. I have a gear list in that e-book for under $100 to get you going, with cell phones and tripods and microphones to get up and running and start recording some videos and posting them to YouTube. Next, we're going to look at what YouTube already has, which is this component called playlists. 00:08:04:23 - 00:08:26:20 Nick Clason | Hybrid Ministry So anything that you might be tempted to turn into a class or a meeting or a workshop or a meetup or an after church, like pizza with the pastor sort of thing, any one of those that isn't like relationally charged, I believe. And even if they are relationally charged, we can pivot and reposition the way that we're doing it so that it can be included in a YouTube playlist. 00:08:26:20 - 00:08:52:03 Nick Clason | Hybrid Ministry However, playlists are basically like free courses on YouTube's platform. So like, here's just a few examples and ideas of things that you could use in a playlist setting, but it's not limited to these things. You. The sky is truly the limit, and anything that you feel like you could use or might need down the road in the future, like you can take these and use them. 00:08:52:03 - 00:09:11:28 Nick Clason | Hybrid Ministry So like we this is one we have done. We created a like baptism class. Like what is the theology behind it? Why do we do it? what are the biblical implications for it? And so we just filmed a little videos explaining those things. You can also do one on like the Lord's Supper or you know why we take it, the symbolism behind it. 00:09:12:00 - 00:09:37:06 Nick Clason | Hybrid Ministry You could do like an Old Testament survey, a New Testament style survey. You could do a playlist on like spiritual gifts and volunteering in the church. And so first like figuring out what your spiritual gifts are, and then second, like how to discover where the opportunities are. You could do one on lust, and purity and battling like addiction. And that way you could do ones for parents on like screens and technology. 00:09:37:08 - 00:10:07:27 Nick Clason | Hybrid Ministry you could also do one on like the problem of evil. Why do bad things happen? People are always asking that question. It's a really relevant topic. Leader trainings, parent workshops. Like, you know, in the video link down below, we talked about the importance of asking and answering specific questions for students. And so while a good strategy is answering specific questions for teenagers in the land of this playlist conversation, you're doing that with your sermon series as well. 00:10:08:04 - 00:10:26:12 Nick Clason | Hybrid Ministry But what's like a question? You know that, like you have to answer on a pretty frequent basis that you could capture and post to YouTube? And I get it. You're like, well, I've done the the work, the content. I've sat in front of a camera and delivered it. But now, like, I want to make sure it looks like good for YouTube. 00:10:26:12 - 00:10:49:27 Nick Clason | Hybrid Ministry And hey, I also, in addition to free coaching, I'm also offering a limited time offer for some free video editing. And so if you want 4 or 5 professionally done videos that you can include into a playlist type format, I would love to help you do that same stipulation as the coaching. Just use it and just leave me a review and you can get more information for that down below. 00:10:49:27 - 00:11:13:11 Nick Clason | Hybrid Ministry In the show notes. And all of this leaning into hybrid, leaning into digital. Right. Let's be honest, it's going to help you default into being able to spend more time at home because whenever we're like, “oh man, we need to host this parent meeting.” And we already got Wednesday nights, we already got Sunday night. So I need to figure out another night of the week that parents are available to host an informational meeting. 00:11:13:13 - 00:11:37:10 Nick Clason | Hybrid Ministry And so that has to be like a Monday night or a Tuesday night or a Thursday night or whatever the case may be. Right? We we default into hosting those things in in-person meetings. And so start asking yourself this question is, “Can this content be covered in a digital format?” Can this content go on a YouTube playlist?” It's great for sermon series. 00:11:37:10 - 00:11:57:04 Nick Clason | Hybrid Ministry By the way, if you start, pre filming your messages like any message is a playlist. Any course can be a playlist. And now I get it. You're like, well, “I really want to be like in-person and like working this out with the students,” then yes, by all means, you should be doing those types of things in person. 00:11:57:11 - 00:12:17:14 Nick Clason | Hybrid Ministry But if it's strictly an information style, transfer of things like that can very easily be recorded and sent out and you get to do the recording and the sending out in the editing and all the components that go along with it in your office hours, and you get to do that and then be home at night with your family. 00:12:17:17 - 00:12:46:05 Nick Clason | Hybrid Ministry And so when should a meeting be in person? When do we we make the decision that this one, this one needs to be in person? Well, often we default to having it in person for things like accountability. I want to I want to be sure that they're watching this, that they're consuming this information. But if you've ever seen, like the learning, the learning triangle pyramid, like only 5% of people retain information from auditory lecture style based teachings. 00:12:46:05 - 00:13:14:25 Nick Clason | Hybrid Ministry And so often the thing we're saying when we say, I want to ensure that they get this content is we want to force them to be there because we don't actually trust them to consume the information on their own time. And in some cases, that might be valid, right? But rarely is the content delivery in the style actually more captivating than setting them up with some good content and some good editing in a YouTube or a podcast style environment. 00:13:15:00 - 00:13:38:06 Nick Clason | Hybrid Ministry So here's a fact regardless, like as you as you're measuring these things out like why in-person, when in person should it be in person? YouTube has a ton to offer, one of which is what we just talked about here playlists. We're actually going to explore a couple other really cool features in the YouTube platform called, the shorts feature and the community tab. 00:13:38:12 - 00:13:57:19 Nick Clason | Hybrid Ministry That video is going to be linked right here on the screen. So if you're ready to jump into episode 97, hit that on screen. Catch us over there on the next one. Don't forget. And as always, we are making digital discipleship easy, possible, and accessible. So stay hybrid. YouTube Playlists, How to Post a Video to a YouTube Playlist, How to use YouTube Playlists, YouTube for Youth Ministry, Hybrid Ministry, Nick Clason, Reaching Teenagers Online, Teaching for Students 💥 [LIMITED TIME OFFER] Custom Social Coaching for Youth Pastors💥

https://www.hybridministry.xyz/articles/coaching

🔥 [FREE] Hybrid Ministry Strategy Guide🔥

https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

======================================
DESCRIPTION
YouTube Playists are a fantastic way to offer courses and learnings for your church.
And when we lean into them, you can start to get time back for your family during the evenings.

Anything that you might be tempted to turn into a meeting can become a playlist.
We'll show you everything you need from philosophy behind online teaching as well as how to get started posted playlists on YouTube.

FULL PLAYLIST
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/096

//YOUTUBE VIDEO
https://youtu.be/_ENegjJ7cvM

//YOUTUBE COACHING [FREE!]
https://www.hybridministry.xyz/articles/coaching

//HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

//UNDER $100 GEAR GUIDE
https://www.hybridministry.xyz/articles/youtubestarterkit

//YOUTUBE VIDEO EDITING [FREE!]
https://www.hybridministry.xyz/articles/editing

//ANSWERING SPECIFIC QUESTIONS
http://www.hybridministry.xyz/095

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

======================================

🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym

📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products

VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

--------------
🕰️TIMECODES
00:00 Teaching and the Local Church
02:12 In-Person vs. Online Teaching
08:05 YouTube Playlists for Churches
10:53 How to Get more Time at Home

--------------
✍️TRANSCRIPT

00:00:00:00 - 00:00:27:03
Nick Clason | Hybrid Ministry
The Great Commission of Jesus tells us to make disciples, to then baptize people. And then thirdly, and finally to teach. Teaching is one of the primary functions that all of us accomplish as members of the local church, as churches and pastors and leaders. Teaching Disciples of Christ is one of the primary ways in which we raise them up to become more and more in the image of Christ.

00:00:27:05 - 00:00:52:01
Nick Clason | Hybrid Ministry
So teaching takes all kinds of different forms, but one of the main forms is through a sermon. And so if you've ever sat through a sermon, then go ahead and like this video because we're going to talk about rethinking teaching a little bit in this video. If you've ever delivered a sermon of your own, then give us a subscribe because we're going to help you craft that in a way that can live in exist on YouTube in a hybrid manner.

00:00:52:01 - 00:01:16:21
Nick Clason | Hybrid Ministry
And, well, regardless of whether you're in either of those camps, turn the bell on. Because in this playlist, we want to help you navigate teaching in YouTube and in a playlist like right here at the very top of this video. We are in a series in the video playlist called YouTube for Youth Ministry. Whether you're in youth ministry or in church ministry, this playlist is all aimed at helping you and your church become relevant.

00:01:16:23 - 00:01:43:16
Nick Clason | Hybrid Ministry
And postings on YouTube that can live beyond just a one time meeting. And so one question that I've been grappling with in this entire playlist is does teaching is it required and mandated to be in person? Obviously, all of us like when things are in person and it feels more comfortable. But in today's video, we'll unpack that question and we'll explore these three things.

00:01:43:16 - 00:02:08:14
Nick Clason | Hybrid Ministry
Number one, in person versus online based teaching. Number two, the best teaching component that I believe is already embedded in included in the YouTube algorithm and is a huge and strategic advantage for most churches. And finally, how do you reduce your nightly commitments of being out of the house and in church? Meeting, and how do you how you reduce that by half?

00:02:08:17 - 00:02:41:08
Nick Clason | Hybrid Ministry
Welcome to the Hybrid Ministry show, Well, hey everyone and welcome to the Hybrid Ministry Show. And we are on the downhill slope of YouTube for youth ministry. We're on episode 96 here, which means we're only four away from the 100th episode. And I have a really special and very different interview style, hundredth episode coming up. It is going to be awesome, but we are in this playlist, here now talking about YouTube for youth ministry and one of the kind of key grapplings is does teaching have to be in-person versus online?

00:02:41:08 - 00:03:04:22
Nick Clason | Hybrid Ministry
And little spoiler. The second point of this video is talking about the best component included in YouTube, and that is playlists. And that's what we're going to be looking into today, is creating playlists for YouTube and youth ministry, and how you can go about, like adding your teachings to YouTube. But the first question, I think, probably demands a little bit more of a philosophical response.

00:03:04:22 - 00:03:49:06
Nick Clason | Hybrid Ministry
Right? Does teaching is it required to be together in person? And so, let's just be honest. Let's talk about a couple of things. First of all, online and the internet is phenomenal, right? For a couple of different things. And in-person is phenomenal for a couple of different things. And they are uniquely different. And so one of the reasons why we we can't just only like live stream our videos to the internet and leave it at that without coming back behind it and optimizing it for the internet is because that's created for an in-person moment and, like a YouTube video or a podcast.

00:03:49:06 - 00:04:20:24
Nick Clason | Hybrid Ministry
Those are created for like online types of learnings or conversations. And so I think that online is actually a fantastic content delivery source. And I think in some cases, raise your hand. Give me a like comment below. If you've ever been in a PTA meeting or if you've ever sat through like a government presentation that is like PowerPoint heavy, or if you've ever been to like something from your kid's school that you're like, man, I could have done this better, right?

00:04:20:26 - 00:04:41:22
Nick Clason | Hybrid Ministry
Because it's boring. And they're just they're like kind of droning on like the Charlie Brown teacher. But the internet is actually strategically, uniquely positioned to be really good for content delivery. We have things like podcasts, we have things like online courses, we have things like YouTube videos just like this. In fact, what I would love to do is offer.

00:04:41:23 - 00:05:05:26
Nick Clason | Hybrid Ministry
Right now I'm offering three slots and I have one of them already filled, but three slots of 100% free, online hybrid and or YouTube coaching. And so if you're looking to go from ground zero to actually doing something on the internet, I'm offering four sessions of coaching 100% completely free to you. All I ask is that you actually use my service and that you give me a killer review.

00:05:05:26 - 00:05:25:21
Nick Clason | Hybrid Ministry
If you believe that my services demand that. But I want to help you get up and off the ground because there are a lot of opportunities on the internet now. But that being said, you and I are like, well, bro, listen, we did this. We lived during Covid. We know how much it stunk to be forced to be only online.

00:05:25:21 - 00:05:52:18
Nick Clason | Hybrid Ministry
And and we all missed in-person. And that is 100% true because in-person ministry and in-person moments are best for things like community and things like relationships. Just like you can teach a message while you're in-person, you can deliver content while you're in-person. Online offers a unique opportunity for that. And in the same way, you can experience community online things like discord channels.

00:05:52:18 - 00:06:12:23
Nick Clason | Hybrid Ministry
I'm a big Oklahoma City Thunder fan. I actually means a lot of community through things like Twitter. during Thunder games, or people who play online video games. So community is also possible online, but we all know it's best nearly eye to eye, shoulder to shoulder. That's what things like small groups and discipleship often happen best in in-person settings.

00:06:12:23 - 00:06:35:14
Nick Clason | Hybrid Ministry
However, you know, there are also moments where, an in-person group, we meet together, but we have a group chat that stays pretty active throughout the week. And that's one of the ways that we stay connected to one another. That's the power of hybrid. And so in most cases, most churches I've ever been to or seen are using in utilizing in-person trainings in their teachings.

00:06:35:14 - 00:07:09:24
Nick Clason | Hybrid Ministry
That element of the Great Commission as, must see-TV. “Hey parents, we have a screen time workshop and it is on Saturday at 11 a.m. hope to see you there.” As if that content can't be captured and recorded and disseminated otherwise. And afterwards. Because what's our goal? Do we want parents to be equipped and learn the information that we're presenting, or do we want their butts in the seats to cover our attendance numbers?

00:07:09:24 - 00:07:40:11
Nick Clason | Hybrid Ministry
Right. And so while it's necessary, I'm not proposing giving away and and doing away with in-person teachings. Right, I do I do want you to understand that it doesn't always have to be an in-person experience. And YouTube gives us a really amazing opportunity to do that. And I'll actually help you get started in this for free. Link down below is my 100% completely free hybrid strategy guide going from zero to actually starting to do something.

00:07:40:11 - 00:08:04:20
Nick Clason | Hybrid Ministry
And one of those elements is recording videos and posting them to YouTube. I have a gear list in that e-book for under $100 to get you going, with cell phones and tripods and microphones to get up and running and start recording some videos and posting them to YouTube. Next, we're going to look at what YouTube already has, which is this component called playlists.

00:08:04:23 - 00:08:26:20
Nick Clason | Hybrid Ministry
So anything that you might be tempted to turn into a class or a meeting or a workshop or a meetup or an after church, like pizza with the pastor sort of thing, any one of those that isn't like relationally charged, I believe. And even if they are relationally charged, we can pivot and reposition the way that we're doing it so that it can be included in a YouTube playlist.

00:08:26:20 - 00:08:52:03
Nick Clason | Hybrid Ministry
However, playlists are basically like free courses on YouTube's platform. So like, here's just a few examples and ideas of things that you could use in a playlist setting, but it's not limited to these things. You. The sky is truly the limit, and anything that you feel like you could use or might need down the road in the future, like you can take these and use them.

00:08:52:03 - 00:09:11:28
Nick Clason | Hybrid Ministry
So like we this is one we have done. We created a like baptism class. Like what is the theology behind it? Why do we do it? what are the biblical implications for it? And so we just filmed a little videos explaining those things. You can also do one on like the Lord's Supper or you know why we take it, the symbolism behind it.

00:09:12:00 - 00:09:37:06
Nick Clason | Hybrid Ministry
You could do like an Old Testament survey, a New Testament style survey. You could do a playlist on like spiritual gifts and volunteering in the church. And so first like figuring out what your spiritual gifts are, and then second, like how to discover where the opportunities are. You could do one on lust, and purity and battling like addiction. And that way you could do ones for parents on like screens and technology.

00:09:37:08 - 00:10:07:27
Nick Clason | Hybrid Ministry
you could also do one on like the problem of evil. Why do bad things happen? People are always asking that question. It's a really relevant topic. Leader trainings, parent workshops. Like, you know, in the video link down below, we talked about the importance of asking and answering specific questions for students. And so while a good strategy is answering specific questions for teenagers in the land of this playlist conversation, you're doing that with your sermon series as well.

00:10:08:04 - 00:10:26:12
Nick Clason | Hybrid Ministry
But what's like a question? You know that, like you have to answer on a pretty frequent basis that you could capture and post to YouTube? And I get it. You're like, well, I've done the the work, the content. I've sat in front of a camera and delivered it. But now, like, I want to make sure it looks like good for YouTube.

00:10:26:12 - 00:10:49:27
Nick Clason | Hybrid Ministry
And hey, I also, in addition to free coaching, I'm also offering a limited time offer for some free video editing. And so if you want 4 or 5 professionally done videos that you can include into a playlist type format, I would love to help you do that same stipulation as the coaching. Just use it and just leave me a review and you can get more information for that down below.

00:10:49:27 - 00:11:13:11
Nick Clason | Hybrid Ministry
In the show notes. And all of this leaning into hybrid, leaning into digital. Right. Let's be honest, it's going to help you default into being able to spend more time at home because whenever we're like, “oh man, we need to host this parent meeting.” And we already got Wednesday nights, we already got Sunday night. So I need to figure out another night of the week that parents are available to host an informational meeting.

00:11:13:13 - 00:11:37:10
Nick Clason | Hybrid Ministry
And so that has to be like a Monday night or a Tuesday night or a Thursday night or whatever the case may be. Right? We we default into hosting those things in in-person meetings. And so start asking yourself this question is, “Can this content be covered in a digital format?” Can this content go on a YouTube playlist?” It's great for sermon series.

00:11:37:10 - 00:11:57:04
Nick Clason | Hybrid Ministry
By the way, if you start, pre filming your messages like any message is a playlist. Any course can be a playlist. And now I get it. You're like, well, “I really want to be like in-person and like working this out with the students,” then yes, by all means, you should be doing those types of things in person.

00:11:57:11 - 00:12:17:14
Nick Clason | Hybrid Ministry
But if it's strictly an information style, transfer of things like that can very easily be recorded and sent out and you get to do the recording and the sending out in the editing and all the components that go along with it in your office hours, and you get to do that and then be home at night with your family.

00:12:17:17 - 00:12:46:05
Nick Clason | Hybrid Ministry
And so when should a meeting be in person? When do we we make the decision that this one, this one needs to be in person? Well, often we default to having it in person for things like accountability. I want to I want to be sure that they're watching this, that they're consuming this information. But if you've ever seen, like the learning, the learning triangle pyramid, like only 5% of people retain information from auditory lecture style based teachings.

00:12:46:05 - 00:13:14:25
Nick Clason | Hybrid Ministry
And so often the thing we're saying when we say, I want to ensure that they get this content is we want to force them to be there because we don't actually trust them to consume the information on their own time. And in some cases, that might be valid, right? But rarely is the content delivery in the style actually more captivating than setting them up with some good content and some good editing in a YouTube or a podcast style environment.

00:13:15:00 - 00:13:38:06
Nick Clason | Hybrid Ministry
So here's a fact regardless, like as you as you're measuring these things out like why in-person, when in person should it be in person? YouTube has a ton to offer, one of which is what we just talked about here playlists. We're actually going to explore a couple other really cool features in the YouTube platform called, the shorts feature and the community tab.

00:13:38:12 - 00:13:57:19
Nick Clason | Hybrid Ministry
That video is going to be linked right here on the screen. So if you're ready to jump into episode 97, hit that on screen. Catch us over there on the next one. Don't forget. And as always, we are making digital discipleship easy, possible, and accessible. So stay hybrid.

]]> 💥 [LIMITED TIME OFFER] Custom Social Coaching for Youth Pastors💥

https://www.hybridministry.xyz/articles/coaching

🔥 [FREE] Hybrid Ministry Strategy Guide🔥

https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

======================================
DESCRIPTION
YouTube Playists are a fantastic way to offer courses and learnings for your church.
And when we lean into them, you can start to get time back for your family during the evenings.

Anything that you might be tempted to turn into a meeting can become a playlist.
We'll show you everything you need from philosophy behind online teaching as well as how to get started posted playlists on YouTube.

FULL PLAYLIST
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/096

//YOUTUBE VIDEO
https://youtu.be/_ENegjJ7cvM

//YOUTUBE COACHING [FREE!]
https://www.hybridministry.xyz/articles/coaching

//HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

//UNDER $100 GEAR GUIDE
https://www.hybridministry.xyz/articles/youtubestarterkit

//YOUTUBE VIDEO EDITING [FREE!]
https://www.hybridministry.xyz/articles/editing

//ANSWERING SPECIFIC QUESTIONS
http://www.hybridministry.xyz/095

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

======================================

🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym

📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products

VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

--------------
🕰️TIMECODES
00:00 Teaching and the Local Church
02:12 In-Person vs. Online Teaching
08:05 YouTube Playlists for Churches
10:53 How to Get more Time at Home

--------------
✍️TRANSCRIPT

00:00:00:00 - 00:00:27:03
Nick Clason | Hybrid Ministry
The Great Commission of Jesus tells us to make disciples, to then baptize people. And then thirdly, and finally to teach. Teaching is one of the primary functions that all of us accomplish as members of the local church, as churches and pastors and leaders. Teaching Disciples of Christ is one of the primary ways in which we raise them up to become more and more in the image of Christ.

00:00:27:05 - 00:00:52:01
Nick Clason | Hybrid Ministry
So teaching takes all kinds of different forms, but one of the main forms is through a sermon. And so if you've ever sat through a sermon, then go ahead and like this video because we're going to talk about rethinking teaching a little bit in this video. If you've ever delivered a sermon of your own, then give us a subscribe because we're going to help you craft that in a way that can live in exist on YouTube in a hybrid manner.

00:00:52:01 - 00:01:16:21
Nick Clason | Hybrid Ministry
And, well, regardless of whether you're in either of those camps, turn the bell on. Because in this playlist, we want to help you navigate teaching in YouTube and in a playlist like right here at the very top of this video. We are in a series in the video playlist called YouTube for Youth Ministry. Whether you're in youth ministry or in church ministry, this playlist is all aimed at helping you and your church become relevant.

00:01:16:23 - 00:01:43:16
Nick Clason | Hybrid Ministry
And postings on YouTube that can live beyond just a one time meeting. And so one question that I've been grappling with in this entire playlist is does teaching is it required and mandated to be in person? Obviously, all of us like when things are in person and it feels more comfortable. But in today's video, we'll unpack that question and we'll explore these three things.

00:01:43:16 - 00:02:08:14
Nick Clason | Hybrid Ministry
Number one, in person versus online based teaching. Number two, the best teaching component that I believe is already embedded in included in the YouTube algorithm and is a huge and strategic advantage for most churches. And finally, how do you reduce your nightly commitments of being out of the house and in church? Meeting, and how do you how you reduce that by half?

00:02:08:17 - 00:02:41:08
Nick Clason | Hybrid Ministry
Welcome to the Hybrid Ministry show, Well, hey everyone and welcome to the Hybrid Ministry Show. And we are on the downhill slope of YouTube for youth ministry. We're on episode 96 here, which means we're only four away from the 100th episode. And I have a really special and very different interview style, hundredth episode coming up. It is going to be awesome, but we are in this playlist, here now talking about YouTube for youth ministry and one of the kind of key grapplings is does teaching have to be in-person versus online?

00:02:41:08 - 00:03:04:22
Nick Clason | Hybrid Ministry
And little spoiler. The second point of this video is talking about the best component included in YouTube, and that is playlists. And that's what we're going to be looking into today, is creating playlists for YouTube and youth ministry, and how you can go about, like adding your teachings to YouTube. But the first question, I think, probably demands a little bit more of a philosophical response.

00:03:04:22 - 00:03:49:06
Nick Clason | Hybrid Ministry
Right? Does teaching is it required to be together in person? And so, let's just be honest. Let's talk about a couple of things. First of all, online and the internet is phenomenal, right? For a couple of different things. And in-person is phenomenal for a couple of different things. And they are uniquely different. And so one of the reasons why we we can't just only like live stream our videos to the internet and leave it at that without coming back behind it and optimizing it for the internet is because that's created for an in-person moment and, like a YouTube video or a podcast.

00:03:49:06 - 00:04:20:24
Nick Clason | Hybrid Ministry
Those are created for like online types of learnings or conversations. And so I think that online is actually a fantastic content delivery source. And I think in some cases, raise your hand. Give me a like comment below. If you've ever been in a PTA meeting or if you've ever sat through like a government presentation that is like PowerPoint heavy, or if you've ever been to like something from your kid's school that you're like, man, I could have done this better, right?

00:04:20:26 - 00:04:41:22
Nick Clason | Hybrid Ministry
Because it's boring. And they're just they're like kind of droning on like the Charlie Brown teacher. But the internet is actually strategically, uniquely positioned to be really good for content delivery. We have things like podcasts, we have things like online courses, we have things like YouTube videos just like this. In fact, what I would love to do is offer.

00:04:41:23 - 00:05:05:26
Nick Clason | Hybrid Ministry
Right now I'm offering three slots and I have one of them already filled, but three slots of 100% free, online hybrid and or YouTube coaching. And so if you're looking to go from ground zero to actually doing something on the internet, I'm offering four sessions of coaching 100% completely free to you. All I ask is that you actually use my service and that you give me a killer review.

00:05:05:26 - 00:05:25:21
Nick Clason | Hybrid Ministry
If you believe that my services demand that. But I want to help you get up and off the ground because there are a lot of opportunities on the internet now. But that being said, you and I are like, well, bro, listen, we did this. We lived during Covid. We know how much it stunk to be forced to be only online.

00:05:25:21 - 00:05:52:18
Nick Clason | Hybrid Ministry
And and we all missed in-person. And that is 100% true because in-person ministry and in-person moments are best for things like community and things like relationships. Just like you can teach a message while you're in-person, you can deliver content while you're in-person. Online offers a unique opportunity for that. And in the same way, you can experience community online things like discord channels.

00:05:52:18 - 00:06:12:23
Nick Clason | Hybrid Ministry
I'm a big Oklahoma City Thunder fan. I actually means a lot of community through things like Twitter. during Thunder games, or people who play online video games. So community is also possible online, but we all know it's best nearly eye to eye, shoulder to shoulder. That's what things like small groups and discipleship often happen best in in-person settings.

00:06:12:23 - 00:06:35:14
Nick Clason | Hybrid Ministry
However, you know, there are also moments where, an in-person group, we meet together, but we have a group chat that stays pretty active throughout the week. And that's one of the ways that we stay connected to one another. That's the power of hybrid. And so in most cases, most churches I've ever been to or seen are using in utilizing in-person trainings in their teachings.

00:06:35:14 - 00:07:09:24
Nick Clason | Hybrid Ministry
That element of the Great Commission as, must see-TV. “Hey parents, we have a screen time workshop and it is on Saturday at 11 a.m. hope to see you there.” As if that content can't be captured and recorded and disseminated otherwise. And afterwards. Because what's our goal? Do we want parents to be equipped and learn the information that we're presenting, or do we want their butts in the seats to cover our attendance numbers?

00:07:09:24 - 00:07:40:11
Nick Clason | Hybrid Ministry
Right. And so while it's necessary, I'm not proposing giving away and and doing away with in-person teachings. Right, I do I do want you to understand that it doesn't always have to be an in-person experience. And YouTube gives us a really amazing opportunity to do that. And I'll actually help you get started in this for free. Link down below is my 100% completely free hybrid strategy guide going from zero to actually starting to do something.

00:07:40:11 - 00:08:04:20
Nick Clason | Hybrid Ministry
And one of those elements is recording videos and posting them to YouTube. I have a gear list in that e-book for under $100 to get you going, with cell phones and tripods and microphones to get up and running and start recording some videos and posting them to YouTube. Next, we're going to look at what YouTube already has, which is this component called playlists.

00:08:04:23 - 00:08:26:20
Nick Clason | Hybrid Ministry
So anything that you might be tempted to turn into a class or a meeting or a workshop or a meetup or an after church, like pizza with the pastor sort of thing, any one of those that isn't like relationally charged, I believe. And even if they are relationally charged, we can pivot and reposition the way that we're doing it so that it can be included in a YouTube playlist.

00:08:26:20 - 00:08:52:03
Nick Clason | Hybrid Ministry
However, playlists are basically like free courses on YouTube's platform. So like, here's just a few examples and ideas of things that you could use in a playlist setting, but it's not limited to these things. You. The sky is truly the limit, and anything that you feel like you could use or might need down the road in the future, like you can take these and use them.

00:08:52:03 - 00:09:11:28
Nick Clason | Hybrid Ministry
So like we this is one we have done. We created a like baptism class. Like what is the theology behind it? Why do we do it? what are the biblical implications for it? And so we just filmed a little videos explaining those things. You can also do one on like the Lord's Supper or you know why we take it, the symbolism behind it.

00:09:12:00 - 00:09:37:06
Nick Clason | Hybrid Ministry
You could do like an Old Testament survey, a New Testament style survey. You could do a playlist on like spiritual gifts and volunteering in the church. And so first like figuring out what your spiritual gifts are, and then second, like how to discover where the opportunities are. You could do one on lust, and purity and battling like addiction. And that way you could do ones for parents on like screens and technology.

00:09:37:08 - 00:10:07:27
Nick Clason | Hybrid Ministry
you could also do one on like the problem of evil. Why do bad things happen? People are always asking that question. It's a really relevant topic. Leader trainings, parent workshops. Like, you know, in the video link down below, we talked about the importance of asking and answering specific questions for students. And so while a good strategy is answering specific questions for teenagers in the land of this playlist conversation, you're doing that with your sermon series as well.

00:10:08:04 - 00:10:26:12
Nick Clason | Hybrid Ministry
But what's like a question? You know that, like you have to answer on a pretty frequent basis that you could capture and post to YouTube? And I get it. You're like, well, I've done the the work, the content. I've sat in front of a camera and delivered it. But now, like, I want to make sure it looks like good for YouTube.

00:10:26:12 - 00:10:49:27
Nick Clason | Hybrid Ministry
And hey, I also, in addition to free coaching, I'm also offering a limited time offer for some free video editing. And so if you want 4 or 5 professionally done videos that you can include into a playlist type format, I would love to help you do that same stipulation as the coaching. Just use it and just leave me a review and you can get more information for that down below.

00:10:49:27 - 00:11:13:11
Nick Clason | Hybrid Ministry
In the show notes. And all of this leaning into hybrid, leaning into digital. Right. Let's be honest, it's going to help you default into being able to spend more time at home because whenever we're like, “oh man, we need to host this parent meeting.” And we already got Wednesday nights, we already got Sunday night. So I need to figure out another night of the week that parents are available to host an informational meeting.

00:11:13:13 - 00:11:37:10
Nick Clason | Hybrid Ministry
And so that has to be like a Monday night or a Tuesday night or a Thursday night or whatever the case may be. Right? We we default into hosting those things in in-person meetings. And so start asking yourself this question is, “Can this content be covered in a digital format?” Can this content go on a YouTube playlist?” It's great for sermon series.

00:11:37:10 - 00:11:57:04
Nick Clason | Hybrid Ministry
By the way, if you start, pre filming your messages like any message is a playlist. Any course can be a playlist. And now I get it. You're like, well, “I really want to be like in-person and like working this out with the students,” then yes, by all means, you should be doing those types of things in person.

00:11:57:11 - 00:12:17:14
Nick Clason | Hybrid Ministry
But if it's strictly an information style, transfer of things like that can very easily be recorded and sent out and you get to do the recording and the sending out in the editing and all the components that go along with it in your office hours, and you get to do that and then be home at night with your family.

00:12:17:17 - 00:12:46:05
Nick Clason | Hybrid Ministry
And so when should a meeting be in person? When do we we make the decision that this one, this one needs to be in person? Well, often we default to having it in person for things like accountability. I want to I want to be sure that they're watching this, that they're consuming this information. But if you've ever seen, like the learning, the learning triangle pyramid, like only 5% of people retain information from auditory lecture style based teachings.

00:12:46:05 - 00:13:14:25
Nick Clason | Hybrid Ministry
And so often the thing we're saying when we say, I want to ensure that they get this content is we want to force them to be there because we don't actually trust them to consume the information on their own time. And in some cases, that might be valid, right? But rarely is the content delivery in the style actually more captivating than setting them up with some good content and some good editing in a YouTube or a podcast style environment.

00:13:15:00 - 00:13:38:06
Nick Clason | Hybrid Ministry
So here's a fact regardless, like as you as you're measuring these things out like why in-person, when in person should it be in person? YouTube has a ton to offer, one of which is what we just talked about here playlists. We're actually going to explore a couple other really cool features in the YouTube platform called, the shorts feature and the community tab.

00:13:38:12 - 00:13:57:19
Nick Clason | Hybrid Ministry
That video is going to be linked right here on the screen. So if you're ready to jump into episode 97, hit that on screen. Catch us over there on the next one. Don't forget. And as always, we are making digital discipleship easy, possible, and accessible. So stay hybrid.

]]> Episode 095: 💻 Posting Your Teaching Message to YouTube https://www.hybridministry.xyz/095 5ab1c8e8-2b99-47f7-ba27-6e212dc59836 Thu, 02 May 2024 04:00:00 -0500 Nick Clason 095 💻 Posting Your Teaching Message to YouTube full Nick Clason Whether you think it or not, if you're a youth pastor, you're in the content creation business! In this episode we'll walk you through how to create Epic Titles SEO Infused Tags Meaningful Descriptions Links that get clicks Helpful Chapters Eye-Popping Thumbnails YouTube Cards & End Screens This step-by-step guide is your way to get started growing on YouTube, today! 18:42 no 💥 [LIMITED TIME OFFER] Video Editing for Youth Pastors💥 https://www.hybridministry.xyz/articles/editing 🔥 [FREE] Hybrid Ministry Strategy Guide🔥 https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book ====================================== DESCRIPTION Whether you think it or not, if you're a youth pastor, you're in the content creation business! In this episode we'll walk you through how to create •Epic Titles •SEO Infused Tags •Meaningful Descriptions •Links that get clicks •Helpful Chapters •Eye-Popping Thumbnails •YouTube Cards & End Screens This step-by-step guide is your way to get started growing on YouTube, today! FULL PLAYLIST https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl ====================================== 📓SHOWNOTES //SHOWNOTES & TRANSCRIPTS http://www.hybridministry.xyz/095 //YOUTUBE VIDEO TITLES "The Full Hybrid Ministry Strategy" https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book //SONY ZVE-10 https://walmrt.us/3IyaDWv TAGS //VIDIQ https://vidiq.com/hybrid DESCRIPTIONS & LINKS //ONLINE MESSAGE EXAMPLE https://www.youtube.com/watch?v=uVc2Ij_Wo9w //DIGITAL NOTES (YOUVERSION EVENTS) https://my.bible.com/events CHAPTERS THUMBNAILS //ADOBE TUTORIALS https://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu //CANVA https://www.youtube.com/watch?v=g0FQWvKjP_E&list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw&index=2 CARDS 💥 [LIMITED TIME OFFER] Video Editing for Youth Pastors💥 https://www.hybridministry.xyz/articles/editing 💥 [LIMITED TIME OFFER] Social Coaching for Youth Pastors💥 https://www.hybridministry.xyz/articles/coaching //TELEPROMPTER https://walmrt.us/4a6ZJU1 END SCREENS //MOTION ARRAY http://www.motionarray.com 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz ====================================== 🆓 FREEBIES 🆓 📅 "The Full Hybrid Ministry Strategy" https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 🖥️ "My 9 Favorite DYM Resources" https://www.hybridministry.xyz/articles/dym 📨 Full Proof Recruiting Email EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email 🍩 "FREE World's Greatest Donut Event Guide" GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut 😨 "Have I already Ruined my TikTok Account?" https://www.hybridministry.xyz/articles/ebook 📹 "Adobe Premiere Pro Presets for Animating Layers" https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis ====================================== 🛠️TOOLS Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products //BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit AUTO POD https://autopod.lemonsqueezy.com?aff=MX7Vv TRY REV.COM FOR TRANSCRIBING https://rev.pxf.io/R5nDOa -------------- 🕰️TIMECODES 00:00 Youth Pastors are Content Creators 01:48 Creating Captivating Titles on YouTube 04:57 Adding Relevant Tags 07:07 Creating Descriptions that Matter 11:00 Create Chapter and Timecodes 11:55 Eye-Popping Thumbnails 13:14 What are YouTube Cards? 15:44 End Screens on YouTube -------------- ✍️TRANSCRIPT 00:00:00:00 - 00:00:38:18 Nick Clason Mr. Beast, Dave Ramsey, Sean Cannell and you? What do all four of these people have in common? Well, all four of them, including you, by the way, are a content creator. And if you're a youth pastor, you are in the content creation business and maybe not yet creating online content, but you have the skill set necessary because we right now are in a playlist linked right here at the top of the screen where we are talking about YouTube for youth ministry. 00:00:38:18 - 00:01:07:10 Nick Clason And if you've done the things that we've talked about in this playlist so far, while you start pre-recording your messages and you start scoping them out ahead of time, and you start with the idea of posting them to YouTube, which, by the way, right now I'm offering a very limited time free editing offer. So if you pre film your messages and you want to send them to me, once you get to the whole kind of editing part, which tends to be what trips people up on YouTube, I would be happy to do that. 00:01:07:10 - 00:01:28:24 Nick Clason Click the link down below in the show notes and reach out and let me know and inquire if those spaces are still available. But you know, content is one thing, right? Like creating the content, shooting the content, even posting the content, right? But when you post it, there are actually some pretty incredibly important things that you need to make sure that you are doing. 00:01:29:00 - 00:02:00:16 Nick Clason And we are going to talk through all of those things today in this video where we are talking about your titling, your tags, your description, the links that you include in your description, how to make chapters, thumbnails, cards and end screens. I know it seems overwhelming, but let's hang out and let's dive into that today. So if you head on over to YouTube, once you've created an account and you click create and you click upload video, you will get a screen just like this and you will click select file. 00:02:00:16 - 00:02:20:11 Nick Clason And then you will begin uploading it. And once it begins to upload on YouTube it will look like this. So this is from episode 93 on video editing. And so I've already input all the details. But if you are watching, on YouTube right now, you'll see this. If you're on a podcast catcher, head to the link in the show notes and scrub ahead to this section. 00:02:20:11 - 00:02:41:23 Nick Clason But you will see right up here at the top your title. Now, this is what most people do in churches. This is certainly what we did in church, especially when we started in the middle of the pandemic. We had a show, it was called unscripted and we would, have them classify by seasons, which I thought was pretty cool and pretty innovative. 00:02:41:23 - 00:03:16:01 Nick Clason So we would say like unscripted season two episode four, which was great for us as far as indexing and titling and categorizing. However, think about this. If we had a lesson on unscripted that week and unscripted was every single thing in the, show. So that included like the game and the worship and all the thing. But like, if we had a message on suffering, let's say, like it would just say season two, episode four, there was no titling there that, you know, indicated, what the actual topic was of the message. 00:03:16:01 - 00:03:38:00 Nick Clason So your title, just like your thumbnail, both are really important as far as communicating to your audience what your video is going to be talking about. And so if you're in church, a lot of times we do this in churches where in the middle of like a series and we're like, David series, sermon three. Right. Which like, that's great. 00:03:38:00 - 00:04:00:27 Nick Clason And you can actually on YouTube really easily include your series into a thing called a playlist. And so they can all be included. David, you know, can be included into a playlist, but talk about what you're talking about, you know. So if you're talking about David and Bathsheba, maybe your title is like coming back from Giant Mistakes or leaning in to God's grace. 00:04:00:27 - 00:04:25:14 Nick Clason Right. And I'm going to talk to you in just a minute about ways that you can figure out the best words and the ways to title these things. But very simply, if you make this small shift from just creating it for your church people, where you're explaining, like David, you know, message three and instead shifting it to like what the actual topic is like, that is going to be one major and massive shift. 00:04:25:14 - 00:04:50:10 Nick Clason And in my completely free e-book, which is linked right here on screen with a little bit of a rebrand, new new title, we are now switching the name if you've already downloaded it. Still the same content. I just changed the title to The Complete Hybrid Strategy Guide. and we actually talked to you, in this e-book in detail for you how to start pre filming your messages and how to get going on YouTube. 00:04:50:10 - 00:05:08:10 Nick Clason So maybe you've been watching this playlist, but if you download this e-book it will be kind of your step by step guide to starting to create content on YouTube. Once you get past your titling, there's another really important part. And it's all the way down here at the bottom. it's passed you a little description box. It's pass it thumbnail thing. 00:05:08:12 - 00:05:28:26 Nick Clason It's pass your playlist selector and it's in this area here called tags. Okay. Now you'll see right here on mine I have these little like, ranking things and that's from a service called vid IQ which link down below is a vid IQ link if you're interested in grabbing that for a free trial or for a period of time. 00:05:28:28 - 00:05:48:25 Nick Clason But this will help rank what some of your tags are. So if you are talking about David and Bathsheba, you might write in David and you might write in Overcoming Sin, and you might write in God's restorative grace. And just these tags, these are ways in which people, that search for things on YouTube. Because, remember, YouTube is owned by Google. 00:05:48:25 - 00:06:12:24 Nick Clason And so people are going to YouTube and they are searching things like they went on Google, for example, how do I come back from a massive mistake that I've made and maybe your video on David will actually help communicate that. Or maybe someone's looking for some research on David and they're saying, hey, I want to know, like, when were David and Bathsheba like, you know, what year did David and Bathsheba take place or something like that? 00:06:12:24 - 00:06:32:05 Nick Clason I don't know, but just begin to think like the people that are searching on YouTube. And so you may answer certain things like, you know, how to overcome sin, but you may also answer David and Bathsheba, you know, whatever year it was or something like that. And so you can put some of those things in. And this little plug in here is from vid IQ. 00:06:32:05 - 00:06:54:24 Nick Clason And so I have that plugged in right here at the top, watch some of my stats and gives me kind of some, some analytic type stuff. And so it also can give me you know, some, some suggestions for tags and stuff like that. And so if you are interested in that, something like that, you can get that for a pretty nominal, pretty minimal fee and also a trial to go ahead and get the ball rolling on that. 00:06:54:24 - 00:07:14:24 Nick Clason You should definitely check that out. But tags are pretty important. And you'll see that it has, 500 potential characters. So whatever you do, try your hardest to, get your tags filled all the way out to as close to 500 tags as possible. after that, I want to talk here for just a minute about the, description section. 00:07:14:24 - 00:07:33:13 Nick Clason So the description section, this is where I include a lot of, like, relevant links. And so if you're watching on YouTube and you're watching my video right here, this is my, you know, hey, I'm offering free editing right now, so click that link. And since that's one of my main kind of call to actions out of this message, out of this video, like, I want you to click that. 00:07:33:13 - 00:07:50:29 Nick Clason I'm putting it right up at the top. I also have my strategy guide right here. and you can also grab that as well. then right here, this is like just a description. So just think like think like a little mini, you know, paragraph two paragraphs, three paragraphs, kind of blog post. So same kind of idea as the tags. 00:07:50:29 - 00:08:19:13 Nick Clason But this one is you're typing it out. You're typing it out, for the audience that may find it because YouTube and the algorithm, they're always crawling every single piece of text and every single piece of content from the video. So all the captions that you have, all the words that you say, all the things you write, all the tags you have, all the title that you have, all those things go into account as people are searching and looking for different videos on YouTube. 00:08:19:13 - 00:08:37:26 Nick Clason And so, just fill this thing out and I'll show you an example. if you are watching on YouTube, you can see me navigating over to it live time right now. But our student ministry YouTube account, and you'll see that we have every single one. We have, a next step. So this just takes us to we use, Church Community builder. 00:08:37:26 - 00:08:58:27 Nick Clason So this is our digital Next step card that's included in every single description. And we have a thing called digital notes, which students can use to follow along, both live in the room and also here on YouTube. And so, this is free a free service from the YouVersion Bible app. It's just a way to continually make things more hybrid in your space. 00:08:58:29 - 00:09:18:28 Nick Clason and so look, you look we're talking about David this week as well on this episode. and so this is just an example of a couple of links that you can include. And I like to try to include every single, next step, every single link into here, into the digital notes. And so, you know, right here it says Ready to surrender Control. 00:09:18:28 - 00:09:40:27 Nick Clason Let us know by taking a next step. This is the exact same link as the one I just showed you, right. It takes it out to that next steps form as well. And so we're all this is like our final last step. And so in my sort of like ultimate strategy guide I'm posting fun shorts that people will find as I'm posting spiritual shorts so that people will be inspired, that then push to our long form content. 00:09:40:29 - 00:09:55:26 Nick Clason So then they go watch a long form version of our video, and then that drives them to a next step, and then they take the next step here. And that's how we capture and gather their information. That's how it is in a pie in the sky type of world. It doesn't always work that way. You know that as a youth pastor as well. 00:09:55:28 - 00:10:14:06 Nick Clason But this is how I can reconcile and say like, this is why we post fun content. This is why we post short inspirational shorts, because we're driving to this long form version of our video, which is then driving toward a next step which allows us to capture information from students, gather their their info and follow up with them, and ultimately disciple them. 00:10:14:06 - 00:10:36:04 Nick Clason Right. And so that's that description. Place is also where you can include, the links like, you know, digital notes. If you want to do that, feel free to borrow that, steal that. You use that in your own space, or in next steps form or whatever the case may be, if you are not, you know, like if you're, not a youth pastor and you're also just looking to post videos on YouTube, that would be where you might post things like affiliate links and whatever. 00:10:36:04 - 00:10:55:02 Nick Clason And so you'll see that for me as well. Like right here, these are my show notes. And so these are different things like you know this it takes you to the show notes on my podcast page. This is you know we talked about Cap Cut, DaVinci resolve, Adobe Premiere Pro, Final Cut Pro, some other links about growing as an editor, tutorials, limited time offer. 00:10:55:04 - 00:11:17:11 Nick Clason Here's all my socials. Here's some other freebies. Here's some affiliate links, like so. All that stuff is kind of chock full in there. But then this is another really important thing. This is really, key thing to do. I think when you're posting videos to YouTube is create chapter and time codes, and all you got to do is just add them right here in the description. 00:11:17:11 - 00:11:39:21 Nick Clason If you're watching live on YouTube, you can see that. And I just go back through the video and I watch it manually, and I type out when I started talking about each of these things. And if you are watching on YouTube, you'll see down below. I'm also now starting to highlight that on screen with some text right? So that whenever anyone's watching, they can scrub ahead and see what I'm actually talking about in each section of the video. 00:11:39:21 - 00:12:00:15 Nick Clason Because I don't know about you, but there are some times where I don't want all the fluff at the beginning, I just want the direct answer. So YouTube helps index better when you include chapters, and just by putting them in there, YouTube will auto break that up and it will, create chapters and create divisions within your video for the people in your in your space that are watching it. 00:12:00:17 - 00:12:27:20 Nick Clason beyond chapters. the other thing that is really important, probably just as important I would say, is the title is your thumbnail. And so your thumbnail is very simply your, your, your like first impression, right, of what's going on. And so, a lot of experts say you want anywhere from, 2 to 6 words on the thumbnail, as little as possible. 00:12:27:21 - 00:12:51:07 Nick Clason Because think about if someone's scrolling through on their phone. They're just getting a small image of it. So you want it to be enough to incite curiosity that will cause someone to click on it and then get started on your video. And so rather than David, invest Sheba week three of the David series, your church name in your, you know, date that you preach it or whatever. 00:12:51:10 - 00:13:14:20 Nick Clason Like just simply post like, you know, returning to God. Something like that. Right. And you can put, like a screenshot of yourself or a screenshot of whoever's speaking and do some graphic editing. With that, you can use things like Adobe Photoshop. You can use things like Canva, links to those all down in the description of this podcast episode. 00:13:14:22 - 00:13:20:01 Nick Clason but you can use some of those things so that you can create a good first impression. 00:13:20:01 - 00:13:35:08 Nick Clason One other, couple other kind of like next level sections. And you'll see here, here's my vidiq optimize score. there are a couple of things here that I have not, you know, like, they don't they don't think my titles very easy to understand. 00:13:35:10 - 00:13:53:06 Nick Clason but one of the things that can help increase your score is adding things like cards. And so you get one card per playlist. And if you're watching this video, I did it right, the very top. Right. So we're in a playlist called YouTube for Youth Ministry. In this video I did it as well. I did it at 45 seconds. 00:13:53:13 - 00:14:09:28 Nick Clason And so I'm just highlighting like, hey, you're in the middle of a playlist. If you want to go back to the beginning, catch up, or you may reference another video from another time. Maybe somebody, doesn't want this video that you're talking about, but you can help point them out to another type of thing that they may be interested in. 00:14:10:01 - 00:14:33:04 Nick Clason It'll show up on screen, similar to something like this. Someone can click on it while they're on YouTube and take them to another video on YouTube. Sean Cannell has, a Ten Commandments for YouTube. And one of the things is keep people on YouTube's platform as long as possible. At least that's YouTube's cool, right? And so, all these things help help you rank better. 00:14:33:04 - 00:14:54:19 Nick Clason So that's an example of a card. You get one of those per video. And when you're pre filming you can write that in. And if you're using a teleprompter like we had talked about in a previous episode, linked to a teleprompter down below in the show notes. Grab that. But you can write that in so that you make sure that you include the card in your video, but you can, you know, kind of point to it. 00:14:54:21 - 00:15:12:28 Nick Clason and here's like a little hack, like if you are filming direct camera, if you point with your left finger, it'll pop up right here on top of your screen. A lot of times I'll add a sound effect and maybe like the thumbnail of the playlist or the video I'm talking about, and pop it right in right where my finger comes in, and also have it come across right above it as well. 00:15:13:00 - 00:15:33:11 Nick Clason That's just a little editing thing. And again, if you're interested in editing, reach out to me down below in the show notes. but finally the last piece. And, you know, also, by the way, hey, listen, here's the thing. Maybe you don't have a budget for editing and you're like, I want to do this. and I'm going to learn editing, but, like, I just I need someone to help me walk through this. 00:15:33:11 - 00:15:53:19 Nick Clason Like, I'm also offering some coaching right now at a smaller rate. for sessions of coaching, just a few. Just a few bucks. If that's something that you're interested in, I can help you go from wherever you are and start making progress on your hybrid strategy today. And then the final piece that you want to include is your end screens. 00:15:53:19 - 00:16:17:29 Nick Clason And it's the same concept as the card where you want to keep people on the YouTube platform. As long as possible. You'll notice on, this video here, I included, four different end screens. I have, and this is, this is a little hack. I often, dovetail onto the next video on my on my playlist, but this is the most recent video I've uploaded. 00:16:18:03 - 00:16:36:27 Nick Clason And so right now I don't actually have the next video on my playlist. all the way edited and all the way uploaded to YouTube. And so right here, this is just a placeholder once I upload, video 94, this is video 93. Once I upload video 94, I'll go back into here and I'll replace this video right here, which is called video, which is best for viewer. 00:16:36:27 - 00:17:03:04 Nick Clason That's YouTube's algorithm doing its thing. And I'll add video 94. Now you might be thinking, Nick, aren't if I post it and I say next videos on screen and it's not uploaded yet, won't that be a problem? And yes, for that like one week or so it won't be there. Okay. But from that moment on, once you upload or the the second video on the playlist goes live, it will live there on for the rest of eternity and time. 00:17:03:04 - 00:17:29:12 Nick Clason And so one of the things we got to start getting, getting used to as youth pastors and people using the internet is that YouTube will live on in perpetuity forever, as long as you keep it up there and so. Well, the people that watch your video now, for your church, maybe in the series with David and Bathsheba, when you move on to the next section of the The Playlist and you're talking about David at the end of his life, and that's video number four. 00:17:29:15 - 00:17:51:09 Nick Clason If people discover this a year down the road, two years down the road, ten years down the road, they will have access to that next video. And you can serve the people on YouTube forever. And that's one of the beautiful things about you and I as youth pastors, becoming content creators is that we can, effectively reach more people than just the people in our direct physical care. 00:17:51:09 - 00:18:10:14 Nick Clason And that's one of the reasons I think going hybrid as at least one of the other benefits and I don't even think it should be the main or primary benefit of what we're doing, but it is at least something that we can use and utilize to our advantage. I also oftentimes include the playlist on here and the subscribe thing as well. 00:18:10:14 - 00:18:26:14 Nick Clason And so you can add those to the end of your video as well. You can create a little Endor screen like I do, which has like little placeholders. And you just pop the video right in there. You can use something like a motion or a.com to find a thing like that. Speaking event screens. You will see right here on screen. 00:18:26:14 - 00:18:45:19 Nick Clason If you're watching on YouTube our next video, which is the importance of playlists and courses. And so we're going to talk in depth about those. How do you utilize them and the advantage that you and I as youth pastors have, and how playlists are the perfect solution for us in our churches, in our youth ministries. So go ahead and check that video out. 00:18:45:19 - 00:18:49:08 Nick Clason And don't forget, and as always, to stay hybrid. YouTube for Youth Ministry, Hybrid Ministry, Social Media, Adobe Premiere Pro, Shorts, Reels, TikTok, Sermons, Editing, Short Form Vertical Video Based Content, Church Social Media, Church Communications, Church Video Editing, Social Media for Youth Ministry, Social media approach for youth pastors, TikTok for Youth Ministry, Make Social Media Better, Youth Pastor, Nick Clason, Posting Videos to YouTube, VID IQ for YouTube, Youth Ministry and YouTube, SEO on YouTube 💥 [LIMITED TIME OFFER] Video Editing for Youth Pastors💥

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======================================
DESCRIPTION
Whether you think it or not, if you're a youth pastor, you're in the content creation business!

In this episode we'll walk you through how to create
•Epic Titles
•SEO Infused Tags
•Meaningful Descriptions
•Links that get clicks
•Helpful Chapters
•Eye-Popping Thumbnails
•YouTube Cards & End Screens

This step-by-step guide is your way to get started growing on YouTube, today!

FULL PLAYLIST
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/095

//YOUTUBE VIDEO

TITLES
"The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

//SONY ZVE-10
https://walmrt.us/3IyaDWv

TAGS
//VIDIQ
https://vidiq.com/hybrid

DESCRIPTIONS & LINKS
//ONLINE MESSAGE EXAMPLE
https://www.youtube.com/watch?v=uVc2Ij_Wo9w

//DIGITAL NOTES (YOUVERSION EVENTS)
https://my.bible.com/events

CHAPTERS

THUMBNAILS
//ADOBE TUTORIALS
https://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu

//CANVA
https://www.youtube.com/watch?v=g0FQWvKjP_E&list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw&index=2

CARDS
💥 [LIMITED TIME OFFER] Video Editing for Youth Pastors💥
https://www.hybridministry.xyz/articles/editing

💥 [LIMITED TIME OFFER] Social Coaching for Youth Pastors💥
https://www.hybridministry.xyz/articles/coaching

//TELEPROMPTER
https://walmrt.us/4a6ZJU1

END SCREENS
//MOTION ARRAY
http://www.motionarray.com

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

======================================

🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym

📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

📹 "Adobe Premiere Pro Presets for Animating Layers"
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

--------------
🕰️TIMECODES
00:00 Youth Pastors are Content Creators
01:48 Creating Captivating Titles on YouTube
04:57 Adding Relevant Tags
07:07 Creating Descriptions that Matter
11:00 Create Chapter and Timecodes
11:55 Eye-Popping Thumbnails
13:14 What are YouTube Cards?
15:44 End Screens on YouTube

--------------
✍️TRANSCRIPT

00:00:00:00 - 00:00:38:18
Nick Clason
Mr. Beast, Dave Ramsey, Sean Cannell and you? What do all four of these people have in common? Well, all four of them, including you, by the way, are a content creator. And if you're a youth pastor, you are in the content creation business and maybe not yet creating online content, but you have the skill set necessary because we right now are in a playlist linked right here at the top of the screen where we are talking about YouTube for youth ministry.

00:00:38:18 - 00:01:07:10
Nick Clason
And if you've done the things that we've talked about in this playlist so far, while you start pre-recording your messages and you start scoping them out ahead of time, and you start with the idea of posting them to YouTube, which, by the way, right now I'm offering a very limited time free editing offer. So if you pre film your messages and you want to send them to me, once you get to the whole kind of editing part, which tends to be what trips people up on YouTube, I would be happy to do that.

00:01:07:10 - 00:01:28:24
Nick Clason
Click the link down below in the show notes and reach out and let me know and inquire if those spaces are still available. But you know, content is one thing, right? Like creating the content, shooting the content, even posting the content, right? But when you post it, there are actually some pretty incredibly important things that you need to make sure that you are doing.

00:01:29:00 - 00:02:00:16
Nick Clason
And we are going to talk through all of those things today in this video where we are talking about your titling, your tags, your description, the links that you include in your description, how to make chapters, thumbnails, cards and end screens. I know it seems overwhelming, but let's hang out and let's dive into that today. So if you head on over to YouTube, once you've created an account and you click create and you click upload video, you will get a screen just like this and you will click select file.

00:02:00:16 - 00:02:20:11
Nick Clason
And then you will begin uploading it. And once it begins to upload on YouTube it will look like this. So this is from episode 93 on video editing. And so I've already input all the details. But if you are watching, on YouTube right now, you'll see this. If you're on a podcast catcher, head to the link in the show notes and scrub ahead to this section.

00:02:20:11 - 00:02:41:23
Nick Clason
But you will see right up here at the top your title. Now, this is what most people do in churches. This is certainly what we did in church, especially when we started in the middle of the pandemic. We had a show, it was called unscripted and we would, have them classify by seasons, which I thought was pretty cool and pretty innovative.

00:02:41:23 - 00:03:16:01
Nick Clason
So we would say like unscripted season two episode four, which was great for us as far as indexing and titling and categorizing. However, think about this. If we had a lesson on unscripted that week and unscripted was every single thing in the, show. So that included like the game and the worship and all the thing. But like, if we had a message on suffering, let's say, like it would just say season two, episode four, there was no titling there that, you know, indicated, what the actual topic was of the message.

00:03:16:01 - 00:03:38:00
Nick Clason
So your title, just like your thumbnail, both are really important as far as communicating to your audience what your video is going to be talking about. And so if you're in church, a lot of times we do this in churches where in the middle of like a series and we're like, David series, sermon three. Right. Which like, that's great.

00:03:38:00 - 00:04:00:27
Nick Clason
And you can actually on YouTube really easily include your series into a thing called a playlist. And so they can all be included. David, you know, can be included into a playlist, but talk about what you're talking about, you know. So if you're talking about David and Bathsheba, maybe your title is like coming back from Giant Mistakes or leaning in to God's grace.

00:04:00:27 - 00:04:25:14
Nick Clason
Right. And I'm going to talk to you in just a minute about ways that you can figure out the best words and the ways to title these things. But very simply, if you make this small shift from just creating it for your church people, where you're explaining, like David, you know, message three and instead shifting it to like what the actual topic is like, that is going to be one major and massive shift.

00:04:25:14 - 00:04:50:10
Nick Clason
And in my completely free e-book, which is linked right here on screen with a little bit of a rebrand, new new title, we are now switching the name if you've already downloaded it. Still the same content. I just changed the title to The Complete Hybrid Strategy Guide. and we actually talked to you, in this e-book in detail for you how to start pre filming your messages and how to get going on YouTube.

00:04:50:10 - 00:05:08:10
Nick Clason
So maybe you've been watching this playlist, but if you download this e-book it will be kind of your step by step guide to starting to create content on YouTube. Once you get past your titling, there's another really important part. And it's all the way down here at the bottom. it's passed you a little description box. It's pass it thumbnail thing.

00:05:08:12 - 00:05:28:26
Nick Clason
It's pass your playlist selector and it's in this area here called tags. Okay. Now you'll see right here on mine I have these little like, ranking things and that's from a service called vid IQ which link down below is a vid IQ link if you're interested in grabbing that for a free trial or for a period of time.

00:05:28:28 - 00:05:48:25
Nick Clason
But this will help rank what some of your tags are. So if you are talking about David and Bathsheba, you might write in David and you might write in Overcoming Sin, and you might write in God's restorative grace. And just these tags, these are ways in which people, that search for things on YouTube. Because, remember, YouTube is owned by Google.

00:05:48:25 - 00:06:12:24
Nick Clason
And so people are going to YouTube and they are searching things like they went on Google, for example, how do I come back from a massive mistake that I've made and maybe your video on David will actually help communicate that. Or maybe someone's looking for some research on David and they're saying, hey, I want to know, like, when were David and Bathsheba like, you know, what year did David and Bathsheba take place or something like that?

00:06:12:24 - 00:06:32:05
Nick Clason
I don't know, but just begin to think like the people that are searching on YouTube. And so you may answer certain things like, you know, how to overcome sin, but you may also answer David and Bathsheba, you know, whatever year it was or something like that. And so you can put some of those things in. And this little plug in here is from vid IQ.

00:06:32:05 - 00:06:54:24
Nick Clason
And so I have that plugged in right here at the top, watch some of my stats and gives me kind of some, some analytic type stuff. And so it also can give me you know, some, some suggestions for tags and stuff like that. And so if you are interested in that, something like that, you can get that for a pretty nominal, pretty minimal fee and also a trial to go ahead and get the ball rolling on that.

00:06:54:24 - 00:07:14:24
Nick Clason
You should definitely check that out. But tags are pretty important. And you'll see that it has, 500 potential characters. So whatever you do, try your hardest to, get your tags filled all the way out to as close to 500 tags as possible. after that, I want to talk here for just a minute about the, description section.

00:07:14:24 - 00:07:33:13
Nick Clason
So the description section, this is where I include a lot of, like, relevant links. And so if you're watching on YouTube and you're watching my video right here, this is my, you know, hey, I'm offering free editing right now, so click that link. And since that's one of my main kind of call to actions out of this message, out of this video, like, I want you to click that.

00:07:33:13 - 00:07:50:29
Nick Clason
I'm putting it right up at the top. I also have my strategy guide right here. and you can also grab that as well. then right here, this is like just a description. So just think like think like a little mini, you know, paragraph two paragraphs, three paragraphs, kind of blog post. So same kind of idea as the tags.

00:07:50:29 - 00:08:19:13
Nick Clason
But this one is you're typing it out. You're typing it out, for the audience that may find it because YouTube and the algorithm, they're always crawling every single piece of text and every single piece of content from the video. So all the captions that you have, all the words that you say, all the things you write, all the tags you have, all the title that you have, all those things go into account as people are searching and looking for different videos on YouTube.

00:08:19:13 - 00:08:37:26
Nick Clason
And so, just fill this thing out and I'll show you an example. if you are watching on YouTube, you can see me navigating over to it live time right now. But our student ministry YouTube account, and you'll see that we have every single one. We have, a next step. So this just takes us to we use, Church Community builder.

00:08:37:26 - 00:08:58:27
Nick Clason
So this is our digital Next step card that's included in every single description. And we have a thing called digital notes, which students can use to follow along, both live in the room and also here on YouTube. And so, this is free a free service from the YouVersion Bible app. It's just a way to continually make things more hybrid in your space.

00:08:58:29 - 00:09:18:28
Nick Clason
and so look, you look we're talking about David this week as well on this episode. and so this is just an example of a couple of links that you can include. And I like to try to include every single, next step, every single link into here, into the digital notes. And so, you know, right here it says Ready to surrender Control.

00:09:18:28 - 00:09:40:27
Nick Clason
Let us know by taking a next step. This is the exact same link as the one I just showed you, right. It takes it out to that next steps form as well. And so we're all this is like our final last step. And so in my sort of like ultimate strategy guide I'm posting fun shorts that people will find as I'm posting spiritual shorts so that people will be inspired, that then push to our long form content.

00:09:40:29 - 00:09:55:26
Nick Clason
So then they go watch a long form version of our video, and then that drives them to a next step, and then they take the next step here. And that's how we capture and gather their information. That's how it is in a pie in the sky type of world. It doesn't always work that way. You know that as a youth pastor as well.

00:09:55:28 - 00:10:14:06
Nick Clason
But this is how I can reconcile and say like, this is why we post fun content. This is why we post short inspirational shorts, because we're driving to this long form version of our video, which is then driving toward a next step which allows us to capture information from students, gather their their info and follow up with them, and ultimately disciple them.

00:10:14:06 - 00:10:36:04
Nick Clason
Right. And so that's that description. Place is also where you can include, the links like, you know, digital notes. If you want to do that, feel free to borrow that, steal that. You use that in your own space, or in next steps form or whatever the case may be, if you are not, you know, like if you're, not a youth pastor and you're also just looking to post videos on YouTube, that would be where you might post things like affiliate links and whatever.

00:10:36:04 - 00:10:55:02
Nick Clason
And so you'll see that for me as well. Like right here, these are my show notes. And so these are different things like you know this it takes you to the show notes on my podcast page. This is you know we talked about Cap Cut, DaVinci resolve, Adobe Premiere Pro, Final Cut Pro, some other links about growing as an editor, tutorials, limited time offer.

00:10:55:04 - 00:11:17:11
Nick Clason
Here's all my socials. Here's some other freebies. Here's some affiliate links, like so. All that stuff is kind of chock full in there. But then this is another really important thing. This is really, key thing to do. I think when you're posting videos to YouTube is create chapter and time codes, and all you got to do is just add them right here in the description.

00:11:17:11 - 00:11:39:21
Nick Clason
If you're watching live on YouTube, you can see that. And I just go back through the video and I watch it manually, and I type out when I started talking about each of these things. And if you are watching on YouTube, you'll see down below. I'm also now starting to highlight that on screen with some text right? So that whenever anyone's watching, they can scrub ahead and see what I'm actually talking about in each section of the video.

00:11:39:21 - 00:12:00:15
Nick Clason
Because I don't know about you, but there are some times where I don't want all the fluff at the beginning, I just want the direct answer. So YouTube helps index better when you include chapters, and just by putting them in there, YouTube will auto break that up and it will, create chapters and create divisions within your video for the people in your in your space that are watching it.

00:12:00:17 - 00:12:27:20
Nick Clason
beyond chapters. the other thing that is really important, probably just as important I would say, is the title is your thumbnail. And so your thumbnail is very simply your, your, your like first impression, right, of what's going on. And so, a lot of experts say you want anywhere from, 2 to 6 words on the thumbnail, as little as possible.

00:12:27:21 - 00:12:51:07
Nick Clason
Because think about if someone's scrolling through on their phone. They're just getting a small image of it. So you want it to be enough to incite curiosity that will cause someone to click on it and then get started on your video. And so rather than David, invest Sheba week three of the David series, your church name in your, you know, date that you preach it or whatever.

00:12:51:10 - 00:13:14:20
Nick Clason
Like just simply post like, you know, returning to God. Something like that. Right. And you can put, like a screenshot of yourself or a screenshot of whoever's speaking and do some graphic editing. With that, you can use things like Adobe Photoshop. You can use things like Canva, links to those all down in the description of this podcast episode.

00:13:14:22 - 00:13:20:01
Nick Clason
but you can use some of those things so that you can create a good first impression.

00:13:20:01 - 00:13:35:08
Nick Clason
One other, couple other kind of like next level sections. And you'll see here, here's my vidiq optimize score. there are a couple of things here that I have not, you know, like, they don't they don't think my titles very easy to understand.

00:13:35:10 - 00:13:53:06
Nick Clason
but one of the things that can help increase your score is adding things like cards. And so you get one card per playlist. And if you're watching this video, I did it right, the very top. Right. So we're in a playlist called YouTube for Youth Ministry. In this video I did it as well. I did it at 45 seconds.

00:13:53:13 - 00:14:09:28
Nick Clason
And so I'm just highlighting like, hey, you're in the middle of a playlist. If you want to go back to the beginning, catch up, or you may reference another video from another time. Maybe somebody, doesn't want this video that you're talking about, but you can help point them out to another type of thing that they may be interested in.

00:14:10:01 - 00:14:33:04
Nick Clason
It'll show up on screen, similar to something like this. Someone can click on it while they're on YouTube and take them to another video on YouTube. Sean Cannell has, a Ten Commandments for YouTube. And one of the things is keep people on YouTube's platform as long as possible. At least that's YouTube's cool, right? And so, all these things help help you rank better.

00:14:33:04 - 00:14:54:19
Nick Clason
So that's an example of a card. You get one of those per video. And when you're pre filming you can write that in. And if you're using a teleprompter like we had talked about in a previous episode, linked to a teleprompter down below in the show notes. Grab that. But you can write that in so that you make sure that you include the card in your video, but you can, you know, kind of point to it.

00:14:54:21 - 00:15:12:28
Nick Clason
and here's like a little hack, like if you are filming direct camera, if you point with your left finger, it'll pop up right here on top of your screen. A lot of times I'll add a sound effect and maybe like the thumbnail of the playlist or the video I'm talking about, and pop it right in right where my finger comes in, and also have it come across right above it as well.

00:15:13:00 - 00:15:33:11
Nick Clason
That's just a little editing thing. And again, if you're interested in editing, reach out to me down below in the show notes. but finally the last piece. And, you know, also, by the way, hey, listen, here's the thing. Maybe you don't have a budget for editing and you're like, I want to do this. and I'm going to learn editing, but, like, I just I need someone to help me walk through this.

00:15:33:11 - 00:15:53:19
Nick Clason
Like, I'm also offering some coaching right now at a smaller rate. for sessions of coaching, just a few. Just a few bucks. If that's something that you're interested in, I can help you go from wherever you are and start making progress on your hybrid strategy today. And then the final piece that you want to include is your end screens.

00:15:53:19 - 00:16:17:29
Nick Clason
And it's the same concept as the card where you want to keep people on the YouTube platform. As long as possible. You'll notice on, this video here, I included, four different end screens. I have, and this is, this is a little hack. I often, dovetail onto the next video on my on my playlist, but this is the most recent video I've uploaded.

00:16:18:03 - 00:16:36:27
Nick Clason
And so right now I don't actually have the next video on my playlist. all the way edited and all the way uploaded to YouTube. And so right here, this is just a placeholder once I upload, video 94, this is video 93. Once I upload video 94, I'll go back into here and I'll replace this video right here, which is called video, which is best for viewer.

00:16:36:27 - 00:17:03:04
Nick Clason
That's YouTube's algorithm doing its thing. And I'll add video 94. Now you might be thinking, Nick, aren't if I post it and I say next videos on screen and it's not uploaded yet, won't that be a problem? And yes, for that like one week or so it won't be there. Okay. But from that moment on, once you upload or the the second video on the playlist goes live, it will live there on for the rest of eternity and time.

00:17:03:04 - 00:17:29:12
Nick Clason
And so one of the things we got to start getting, getting used to as youth pastors and people using the internet is that YouTube will live on in perpetuity forever, as long as you keep it up there and so. Well, the people that watch your video now, for your church, maybe in the series with David and Bathsheba, when you move on to the next section of the The Playlist and you're talking about David at the end of his life, and that's video number four.

00:17:29:15 - 00:17:51:09
Nick Clason
If people discover this a year down the road, two years down the road, ten years down the road, they will have access to that next video. And you can serve the people on YouTube forever. And that's one of the beautiful things about you and I as youth pastors, becoming content creators is that we can, effectively reach more people than just the people in our direct physical care.

00:17:51:09 - 00:18:10:14
Nick Clason
And that's one of the reasons I think going hybrid as at least one of the other benefits and I don't even think it should be the main or primary benefit of what we're doing, but it is at least something that we can use and utilize to our advantage. I also oftentimes include the playlist on here and the subscribe thing as well.

00:18:10:14 - 00:18:26:14
Nick Clason
And so you can add those to the end of your video as well. You can create a little Endor screen like I do, which has like little placeholders. And you just pop the video right in there. You can use something like a motion or a.com to find a thing like that. Speaking event screens. You will see right here on screen.

00:18:26:14 - 00:18:45:19
Nick Clason
If you're watching on YouTube our next video, which is the importance of playlists and courses. And so we're going to talk in depth about those. How do you utilize them and the advantage that you and I as youth pastors have, and how playlists are the perfect solution for us in our churches, in our youth ministries. So go ahead and check that video out.

00:18:45:19 - 00:18:49:08
Nick Clason
And don't forget, and as always, to stay hybrid.

]]> 💥 [LIMITED TIME OFFER] Video Editing for Youth Pastors💥

https://www.hybridministry.xyz/articles/editing

🔥 [FREE] Hybrid Ministry Strategy Guide🔥

https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

======================================
DESCRIPTION
Whether you think it or not, if you're a youth pastor, you're in the content creation business!

In this episode we'll walk you through how to create
•Epic Titles
•SEO Infused Tags
•Meaningful Descriptions
•Links that get clicks
•Helpful Chapters
•Eye-Popping Thumbnails
•YouTube Cards & End Screens

This step-by-step guide is your way to get started growing on YouTube, today!

FULL PLAYLIST
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/095

//YOUTUBE VIDEO

TITLES
"The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

//SONY ZVE-10
https://walmrt.us/3IyaDWv

TAGS
//VIDIQ
https://vidiq.com/hybrid

DESCRIPTIONS & LINKS
//ONLINE MESSAGE EXAMPLE
https://www.youtube.com/watch?v=uVc2Ij_Wo9w

//DIGITAL NOTES (YOUVERSION EVENTS)
https://my.bible.com/events

CHAPTERS

THUMBNAILS
//ADOBE TUTORIALS
https://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu

//CANVA
https://www.youtube.com/watch?v=g0FQWvKjP_E&list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw&index=2

CARDS
💥 [LIMITED TIME OFFER] Video Editing for Youth Pastors💥
https://www.hybridministry.xyz/articles/editing

💥 [LIMITED TIME OFFER] Social Coaching for Youth Pastors💥
https://www.hybridministry.xyz/articles/coaching

//TELEPROMPTER
https://walmrt.us/4a6ZJU1

END SCREENS
//MOTION ARRAY
http://www.motionarray.com

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

======================================

🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym

📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

📹 "Adobe Premiere Pro Presets for Animating Layers"
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

--------------
🕰️TIMECODES
00:00 Youth Pastors are Content Creators
01:48 Creating Captivating Titles on YouTube
04:57 Adding Relevant Tags
07:07 Creating Descriptions that Matter
11:00 Create Chapter and Timecodes
11:55 Eye-Popping Thumbnails
13:14 What are YouTube Cards?
15:44 End Screens on YouTube

--------------
✍️TRANSCRIPT

00:00:00:00 - 00:00:38:18
Nick Clason
Mr. Beast, Dave Ramsey, Sean Cannell and you? What do all four of these people have in common? Well, all four of them, including you, by the way, are a content creator. And if you're a youth pastor, you are in the content creation business and maybe not yet creating online content, but you have the skill set necessary because we right now are in a playlist linked right here at the top of the screen where we are talking about YouTube for youth ministry.

00:00:38:18 - 00:01:07:10
Nick Clason
And if you've done the things that we've talked about in this playlist so far, while you start pre-recording your messages and you start scoping them out ahead of time, and you start with the idea of posting them to YouTube, which, by the way, right now I'm offering a very limited time free editing offer. So if you pre film your messages and you want to send them to me, once you get to the whole kind of editing part, which tends to be what trips people up on YouTube, I would be happy to do that.

00:01:07:10 - 00:01:28:24
Nick Clason
Click the link down below in the show notes and reach out and let me know and inquire if those spaces are still available. But you know, content is one thing, right? Like creating the content, shooting the content, even posting the content, right? But when you post it, there are actually some pretty incredibly important things that you need to make sure that you are doing.

00:01:29:00 - 00:02:00:16
Nick Clason
And we are going to talk through all of those things today in this video where we are talking about your titling, your tags, your description, the links that you include in your description, how to make chapters, thumbnails, cards and end screens. I know it seems overwhelming, but let's hang out and let's dive into that today. So if you head on over to YouTube, once you've created an account and you click create and you click upload video, you will get a screen just like this and you will click select file.

00:02:00:16 - 00:02:20:11
Nick Clason
And then you will begin uploading it. And once it begins to upload on YouTube it will look like this. So this is from episode 93 on video editing. And so I've already input all the details. But if you are watching, on YouTube right now, you'll see this. If you're on a podcast catcher, head to the link in the show notes and scrub ahead to this section.

00:02:20:11 - 00:02:41:23
Nick Clason
But you will see right up here at the top your title. Now, this is what most people do in churches. This is certainly what we did in church, especially when we started in the middle of the pandemic. We had a show, it was called unscripted and we would, have them classify by seasons, which I thought was pretty cool and pretty innovative.

00:02:41:23 - 00:03:16:01
Nick Clason
So we would say like unscripted season two episode four, which was great for us as far as indexing and titling and categorizing. However, think about this. If we had a lesson on unscripted that week and unscripted was every single thing in the, show. So that included like the game and the worship and all the thing. But like, if we had a message on suffering, let's say, like it would just say season two, episode four, there was no titling there that, you know, indicated, what the actual topic was of the message.

00:03:16:01 - 00:03:38:00
Nick Clason
So your title, just like your thumbnail, both are really important as far as communicating to your audience what your video is going to be talking about. And so if you're in church, a lot of times we do this in churches where in the middle of like a series and we're like, David series, sermon three. Right. Which like, that's great.

00:03:38:00 - 00:04:00:27
Nick Clason
And you can actually on YouTube really easily include your series into a thing called a playlist. And so they can all be included. David, you know, can be included into a playlist, but talk about what you're talking about, you know. So if you're talking about David and Bathsheba, maybe your title is like coming back from Giant Mistakes or leaning in to God's grace.

00:04:00:27 - 00:04:25:14
Nick Clason
Right. And I'm going to talk to you in just a minute about ways that you can figure out the best words and the ways to title these things. But very simply, if you make this small shift from just creating it for your church people, where you're explaining, like David, you know, message three and instead shifting it to like what the actual topic is like, that is going to be one major and massive shift.

00:04:25:14 - 00:04:50:10
Nick Clason
And in my completely free e-book, which is linked right here on screen with a little bit of a rebrand, new new title, we are now switching the name if you've already downloaded it. Still the same content. I just changed the title to The Complete Hybrid Strategy Guide. and we actually talked to you, in this e-book in detail for you how to start pre filming your messages and how to get going on YouTube.

00:04:50:10 - 00:05:08:10
Nick Clason
So maybe you've been watching this playlist, but if you download this e-book it will be kind of your step by step guide to starting to create content on YouTube. Once you get past your titling, there's another really important part. And it's all the way down here at the bottom. it's passed you a little description box. It's pass it thumbnail thing.

00:05:08:12 - 00:05:28:26
Nick Clason
It's pass your playlist selector and it's in this area here called tags. Okay. Now you'll see right here on mine I have these little like, ranking things and that's from a service called vid IQ which link down below is a vid IQ link if you're interested in grabbing that for a free trial or for a period of time.

00:05:28:28 - 00:05:48:25
Nick Clason
But this will help rank what some of your tags are. So if you are talking about David and Bathsheba, you might write in David and you might write in Overcoming Sin, and you might write in God's restorative grace. And just these tags, these are ways in which people, that search for things on YouTube. Because, remember, YouTube is owned by Google.

00:05:48:25 - 00:06:12:24
Nick Clason
And so people are going to YouTube and they are searching things like they went on Google, for example, how do I come back from a massive mistake that I've made and maybe your video on David will actually help communicate that. Or maybe someone's looking for some research on David and they're saying, hey, I want to know, like, when were David and Bathsheba like, you know, what year did David and Bathsheba take place or something like that?

00:06:12:24 - 00:06:32:05
Nick Clason
I don't know, but just begin to think like the people that are searching on YouTube. And so you may answer certain things like, you know, how to overcome sin, but you may also answer David and Bathsheba, you know, whatever year it was or something like that. And so you can put some of those things in. And this little plug in here is from vid IQ.

00:06:32:05 - 00:06:54:24
Nick Clason
And so I have that plugged in right here at the top, watch some of my stats and gives me kind of some, some analytic type stuff. And so it also can give me you know, some, some suggestions for tags and stuff like that. And so if you are interested in that, something like that, you can get that for a pretty nominal, pretty minimal fee and also a trial to go ahead and get the ball rolling on that.

00:06:54:24 - 00:07:14:24
Nick Clason
You should definitely check that out. But tags are pretty important. And you'll see that it has, 500 potential characters. So whatever you do, try your hardest to, get your tags filled all the way out to as close to 500 tags as possible. after that, I want to talk here for just a minute about the, description section.

00:07:14:24 - 00:07:33:13
Nick Clason
So the description section, this is where I include a lot of, like, relevant links. And so if you're watching on YouTube and you're watching my video right here, this is my, you know, hey, I'm offering free editing right now, so click that link. And since that's one of my main kind of call to actions out of this message, out of this video, like, I want you to click that.

00:07:33:13 - 00:07:50:29
Nick Clason
I'm putting it right up at the top. I also have my strategy guide right here. and you can also grab that as well. then right here, this is like just a description. So just think like think like a little mini, you know, paragraph two paragraphs, three paragraphs, kind of blog post. So same kind of idea as the tags.

00:07:50:29 - 00:08:19:13
Nick Clason
But this one is you're typing it out. You're typing it out, for the audience that may find it because YouTube and the algorithm, they're always crawling every single piece of text and every single piece of content from the video. So all the captions that you have, all the words that you say, all the things you write, all the tags you have, all the title that you have, all those things go into account as people are searching and looking for different videos on YouTube.

00:08:19:13 - 00:08:37:26
Nick Clason
And so, just fill this thing out and I'll show you an example. if you are watching on YouTube, you can see me navigating over to it live time right now. But our student ministry YouTube account, and you'll see that we have every single one. We have, a next step. So this just takes us to we use, Church Community builder.

00:08:37:26 - 00:08:58:27
Nick Clason
So this is our digital Next step card that's included in every single description. And we have a thing called digital notes, which students can use to follow along, both live in the room and also here on YouTube. And so, this is free a free service from the YouVersion Bible app. It's just a way to continually make things more hybrid in your space.

00:08:58:29 - 00:09:18:28
Nick Clason
and so look, you look we're talking about David this week as well on this episode. and so this is just an example of a couple of links that you can include. And I like to try to include every single, next step, every single link into here, into the digital notes. And so, you know, right here it says Ready to surrender Control.

00:09:18:28 - 00:09:40:27
Nick Clason
Let us know by taking a next step. This is the exact same link as the one I just showed you, right. It takes it out to that next steps form as well. And so we're all this is like our final last step. And so in my sort of like ultimate strategy guide I'm posting fun shorts that people will find as I'm posting spiritual shorts so that people will be inspired, that then push to our long form content.

00:09:40:29 - 00:09:55:26
Nick Clason
So then they go watch a long form version of our video, and then that drives them to a next step, and then they take the next step here. And that's how we capture and gather their information. That's how it is in a pie in the sky type of world. It doesn't always work that way. You know that as a youth pastor as well.

00:09:55:28 - 00:10:14:06
Nick Clason
But this is how I can reconcile and say like, this is why we post fun content. This is why we post short inspirational shorts, because we're driving to this long form version of our video, which is then driving toward a next step which allows us to capture information from students, gather their their info and follow up with them, and ultimately disciple them.

00:10:14:06 - 00:10:36:04
Nick Clason
Right. And so that's that description. Place is also where you can include, the links like, you know, digital notes. If you want to do that, feel free to borrow that, steal that. You use that in your own space, or in next steps form or whatever the case may be, if you are not, you know, like if you're, not a youth pastor and you're also just looking to post videos on YouTube, that would be where you might post things like affiliate links and whatever.

00:10:36:04 - 00:10:55:02
Nick Clason
And so you'll see that for me as well. Like right here, these are my show notes. And so these are different things like you know this it takes you to the show notes on my podcast page. This is you know we talked about Cap Cut, DaVinci resolve, Adobe Premiere Pro, Final Cut Pro, some other links about growing as an editor, tutorials, limited time offer.

00:10:55:04 - 00:11:17:11
Nick Clason
Here's all my socials. Here's some other freebies. Here's some affiliate links, like so. All that stuff is kind of chock full in there. But then this is another really important thing. This is really, key thing to do. I think when you're posting videos to YouTube is create chapter and time codes, and all you got to do is just add them right here in the description.

00:11:17:11 - 00:11:39:21
Nick Clason
If you're watching live on YouTube, you can see that. And I just go back through the video and I watch it manually, and I type out when I started talking about each of these things. And if you are watching on YouTube, you'll see down below. I'm also now starting to highlight that on screen with some text right? So that whenever anyone's watching, they can scrub ahead and see what I'm actually talking about in each section of the video.

00:11:39:21 - 00:12:00:15
Nick Clason
Because I don't know about you, but there are some times where I don't want all the fluff at the beginning, I just want the direct answer. So YouTube helps index better when you include chapters, and just by putting them in there, YouTube will auto break that up and it will, create chapters and create divisions within your video for the people in your in your space that are watching it.

00:12:00:17 - 00:12:27:20
Nick Clason
beyond chapters. the other thing that is really important, probably just as important I would say, is the title is your thumbnail. And so your thumbnail is very simply your, your, your like first impression, right, of what's going on. And so, a lot of experts say you want anywhere from, 2 to 6 words on the thumbnail, as little as possible.

00:12:27:21 - 00:12:51:07
Nick Clason
Because think about if someone's scrolling through on their phone. They're just getting a small image of it. So you want it to be enough to incite curiosity that will cause someone to click on it and then get started on your video. And so rather than David, invest Sheba week three of the David series, your church name in your, you know, date that you preach it or whatever.

00:12:51:10 - 00:13:14:20
Nick Clason
Like just simply post like, you know, returning to God. Something like that. Right. And you can put, like a screenshot of yourself or a screenshot of whoever's speaking and do some graphic editing. With that, you can use things like Adobe Photoshop. You can use things like Canva, links to those all down in the description of this podcast episode.

00:13:14:22 - 00:13:20:01
Nick Clason
but you can use some of those things so that you can create a good first impression.

00:13:20:01 - 00:13:35:08
Nick Clason
One other, couple other kind of like next level sections. And you'll see here, here's my vidiq optimize score. there are a couple of things here that I have not, you know, like, they don't they don't think my titles very easy to understand.

00:13:35:10 - 00:13:53:06
Nick Clason
but one of the things that can help increase your score is adding things like cards. And so you get one card per playlist. And if you're watching this video, I did it right, the very top. Right. So we're in a playlist called YouTube for Youth Ministry. In this video I did it as well. I did it at 45 seconds.

00:13:53:13 - 00:14:09:28
Nick Clason
And so I'm just highlighting like, hey, you're in the middle of a playlist. If you want to go back to the beginning, catch up, or you may reference another video from another time. Maybe somebody, doesn't want this video that you're talking about, but you can help point them out to another type of thing that they may be interested in.

00:14:10:01 - 00:14:33:04
Nick Clason
It'll show up on screen, similar to something like this. Someone can click on it while they're on YouTube and take them to another video on YouTube. Sean Cannell has, a Ten Commandments for YouTube. And one of the things is keep people on YouTube's platform as long as possible. At least that's YouTube's cool, right? And so, all these things help help you rank better.

00:14:33:04 - 00:14:54:19
Nick Clason
So that's an example of a card. You get one of those per video. And when you're pre filming you can write that in. And if you're using a teleprompter like we had talked about in a previous episode, linked to a teleprompter down below in the show notes. Grab that. But you can write that in so that you make sure that you include the card in your video, but you can, you know, kind of point to it.

00:14:54:21 - 00:15:12:28
Nick Clason
and here's like a little hack, like if you are filming direct camera, if you point with your left finger, it'll pop up right here on top of your screen. A lot of times I'll add a sound effect and maybe like the thumbnail of the playlist or the video I'm talking about, and pop it right in right where my finger comes in, and also have it come across right above it as well.

00:15:13:00 - 00:15:33:11
Nick Clason
That's just a little editing thing. And again, if you're interested in editing, reach out to me down below in the show notes. but finally the last piece. And, you know, also, by the way, hey, listen, here's the thing. Maybe you don't have a budget for editing and you're like, I want to do this. and I'm going to learn editing, but, like, I just I need someone to help me walk through this.

00:15:33:11 - 00:15:53:19
Nick Clason
Like, I'm also offering some coaching right now at a smaller rate. for sessions of coaching, just a few. Just a few bucks. If that's something that you're interested in, I can help you go from wherever you are and start making progress on your hybrid strategy today. And then the final piece that you want to include is your end screens.

00:15:53:19 - 00:16:17:29
Nick Clason
And it's the same concept as the card where you want to keep people on the YouTube platform. As long as possible. You'll notice on, this video here, I included, four different end screens. I have, and this is, this is a little hack. I often, dovetail onto the next video on my on my playlist, but this is the most recent video I've uploaded.

00:16:18:03 - 00:16:36:27
Nick Clason
And so right now I don't actually have the next video on my playlist. all the way edited and all the way uploaded to YouTube. And so right here, this is just a placeholder once I upload, video 94, this is video 93. Once I upload video 94, I'll go back into here and I'll replace this video right here, which is called video, which is best for viewer.

00:16:36:27 - 00:17:03:04
Nick Clason
That's YouTube's algorithm doing its thing. And I'll add video 94. Now you might be thinking, Nick, aren't if I post it and I say next videos on screen and it's not uploaded yet, won't that be a problem? And yes, for that like one week or so it won't be there. Okay. But from that moment on, once you upload or the the second video on the playlist goes live, it will live there on for the rest of eternity and time.

00:17:03:04 - 00:17:29:12
Nick Clason
And so one of the things we got to start getting, getting used to as youth pastors and people using the internet is that YouTube will live on in perpetuity forever, as long as you keep it up there and so. Well, the people that watch your video now, for your church, maybe in the series with David and Bathsheba, when you move on to the next section of the The Playlist and you're talking about David at the end of his life, and that's video number four.

00:17:29:15 - 00:17:51:09
Nick Clason
If people discover this a year down the road, two years down the road, ten years down the road, they will have access to that next video. And you can serve the people on YouTube forever. And that's one of the beautiful things about you and I as youth pastors, becoming content creators is that we can, effectively reach more people than just the people in our direct physical care.

00:17:51:09 - 00:18:10:14
Nick Clason
And that's one of the reasons I think going hybrid as at least one of the other benefits and I don't even think it should be the main or primary benefit of what we're doing, but it is at least something that we can use and utilize to our advantage. I also oftentimes include the playlist on here and the subscribe thing as well.

00:18:10:14 - 00:18:26:14
Nick Clason
And so you can add those to the end of your video as well. You can create a little Endor screen like I do, which has like little placeholders. And you just pop the video right in there. You can use something like a motion or a.com to find a thing like that. Speaking event screens. You will see right here on screen.

00:18:26:14 - 00:18:45:19
Nick Clason
If you're watching on YouTube our next video, which is the importance of playlists and courses. And so we're going to talk in depth about those. How do you utilize them and the advantage that you and I as youth pastors have, and how playlists are the perfect solution for us in our churches, in our youth ministries. So go ahead and check that video out.

00:18:45:19 - 00:18:49:08
Nick Clason
And don't forget, and as always, to stay hybrid.

]]> Episode 093: 📹 LiveStream vs. Pre-Filming: Editing for Youth Ministries https://www.hybridministry.xyz/093 d84d031c-2950-4dc6-968f-ab10532247b0 Thu, 18 Apr 2024 04:00:00 -0500 Nick Clason 093 📹 LiveStream vs. Pre-Filming: Editing for Youth Ministries full Nick Clason Should Churches Quit Live-Streaming their videos to YouTube? If YouTube is as relevant and powerful of a platform, it seems as though we should be making it a top priority How can youth pastors grow as video editors and make the maximum impact on their students and teenagers? Follow along as we unpack how to grow on YouTube for Youth Ministries 13:42 no 💥 [LIMITED TIME OFFER] Video Editing for Youth Pastors💥 https://www.hybridministry.xyz/articles/editing 🔥 [FREE] Hybrid Ministry Strategy Guide🔥 https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book ====================================== DESCRIPTION Should Churches Quit Live-Streaming their videos to YouTube? If YouTube is as relevant and powerful of a platform, it seems as though we should be making it a top priority How can youth pastors grow as video editors and make the maximum impact on their students and teenagers? Follow along as we unpack how to grow on YouTube for Youth Ministries FULL PLAYLIST https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl ====================================== 📓SHOWNOTES //SHOWNOTES & TRANSCRIPTS http://www.hybridministry.xyz/093 //YOUTUBE VIDEO https://youtu.be/6w8RQWFioJM //SONY ZVE-10 https://walmrt.us/3IyaDWv VIDEO EDITING OPTIONS //CAPCUT https://capcut.com //DAVINCI RESOLVE https://www.blackmagicdesign.com/event/davinciresolvedownload //ADOBE PREMIERE PRO https://www.adobe.com/creativecloud.html //FINAL CUT PRO https://www.apple.com/final-cut-pro/ https://www.finalcutforwindows.com/ GROWING AS A VIDEO EDITOR //TIME MANAGEMENT https://www.youtube.com/watch?v=xlS1kWcQBS8&t=190s //ADOBE TUTORIALS https://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu //LIMITED TIME OFFER https://www.hybridministry.xyz/articles/editing 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz ====================================== 🆓 FREEBIES 🆓 📅 "The Full Hybrid Ministry Strategy" https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 🖥️ "My 9 Favorite DYM Resources" https://www.hybridministry.xyz/articles/dym 📨 Full Proof Recruiting Email EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email 🍩 "FREE World's Greatest Donut Event Guide" GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut 😨 "Have I already Ruined my TikTok Account?" https://www.hybridministry.xyz/articles/ebook 📹 "Adobe Premiere Pro Presets for Animating Layers" https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis ====================================== 🛠️TOOLS Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products //BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit AUTO POD https://autopod.lemonsqueezy.com?aff=MX7Vv TRY REV.COM FOR TRANSCRIBING https://rev.pxf.io/R5nDOa -------------- 🕰️TIMECODES 00:00 How to Show Up Digitally for your Students 01:40 Livestream or Pre-Film: The Power of Editing 07:43 Video Editing Platforms 10:28 Growing as a Video Editor -------------- ✍️TRANSCRIPT 00:00:00:00 - 00:00:30:01 Nick Clason Youth pastors My guess is that you would like to be there for hurting and struggling teenagers and be able to ultimately point them to Jesus. What if I told you that you could show up in a place where 95% of them have been will go or plan to go? You would probably do whatever it took to find your way there and help point those kids 00:00:30:04 - 00:00:55:19 Nick Clason to Jesus, what if I also told you that that place was YouTube? Well, it's true. According to Pew Research, 95% of teens are on or have been on YouTube. Here's the good news. We are currently in the middle of a playlist linked right here at the top of the video about YouTube for Youth Ministries, Everything you need to know from the philosophy to the tactile, getting it done and getting it posted. 00:00:55:19 - 00:01:26:04 Nick Clason And today we're talking about the dreaded editing, editing of videos like Subscribe and Turn On the Bell, because I want to help you show up where 95% of your teenagers are. And I'm doing it on YouTube 100% completely for free in this video. I want to explore the debate of livestream versus pre shooting and pre filming. Your messages how you as a youth pastor can grow as a video editor and designer. 00:01:26:06 - 00:01:53:15 Nick Clason We're also going to talk about how you can get professional YouTube videos edited for completely free by somebody else. Sound too good to be true? Stick around to find out. So should we livestream our services and post them online or should we pre film our messages? Well, for me, as a youth pastor, that was a debate that I had when I started at the church that I'm working at right now. 00:01:53:17 - 00:02:16:22 Nick Clason Started here in September of 2022. And I wanted because we were a in-person church, I wanted to livestream our messages. I wanted to livestream our messages mostly so that I could take the livestream long form video, clip it up into shorts and post it on social media throughout the week. I didn't want to do double work, and pre filming feels a little bit like double work. 00:02:16:22 - 00:02:46:20 Nick Clason And so eventually I landed on pre filming our messages. Not from a strategy standpoint, but honestly from a needs standpoint. We weren't going to retrofit or make the the room have the accommodations to livestream. We weren't going to put the budget resources behind livestreaming our services. And frankly, I didn't even want to livestream as much as I just wanted to live capture the message via video more than just a cell phone on a tripod in the back of the room, on the sound booth. 00:02:46:21 - 00:03:09:20 Nick Clason And so we started pre filming our messages out of necessity. But one of the things that I noticed and have discovered and come to now, so that was out of necessity, but now out of preference, I would say I will probably forever and always pre film my messages because think about it when you're on YouTube, this is often what us as churches are going up against this on screen. 00:03:09:20 - 00:03:47:29 Nick Clason If you're not watching, if you're just listening, you can head to the link in the show notes, watch the YouTube video. Mr. Beast and his thumbnail and his 15 minute YouTube video is a type of content that most people are going on to YouTube to watch in an entertaining sort of manner, entertaining sort of fashion. Meanwhile, churches are an hour and 37 minute service with all of the pre-roll announcements and all of their worship services and songs and pastor and announcement and everything is dropped on YouTube without any sort of custom work on a thumbnail or titling or description. 00:03:48:00 - 00:04:20:08 Nick Clason So all the the, the livestream with the way that we're approaching livestream on the back end, setting it up uploading, and we're going to get into all of that in this playlist as well. So make sure that you are subscribed, but all of that type of stuff matters as well, because as I mentioned in our most recent video, when a student is hurting, you want to be able for them to you want to be able to send them content and videos and resources and things that can help them make sense of the pain that they're experiencing. 00:04:20:11 - 00:04:39:09 Nick Clason But you also want people to find it. So maybe a student you don't know or student doesn't feel comfortable, whatever the case might be coming to you and asking you that they need help, but you want them to stumble on your YouTube channel and you want them to be able to make sense of the pain and the suffering that they're that they're facing. 00:04:39:09 - 00:05:05:16 Nick Clason And they're not going to be able to find that. If you have, like your youth group. March 13th, 2024 service. Like they don't know that the topic was on, you know, the problem of evil and how to attach yourself to Jesus when you're going through hard times. So actually, let me do this. This is if you're watching and you're going to probably want to watch this part or at least go back and check it out. 00:05:05:19 - 00:05:20:01 Nick Clason If you're watching this, right here is a video that I have shot and have done no editing to, now, you can do that and you could post that to YouTube. And so let me just show you what the first like 10 seconds of this video look like. 00:05:20:01 - 00:05:30:13 Nick Clason this video, we're going to explore the value of the final word. Final words are meaningful, right? Whether they're good or whether they're bad. Think about it. 00:05:30:13 - 00:05:36:26 Nick Clason All right. And then let me show you what an edited version of this video looks like. 00:05:36:27 - 00:05:42:03 Nick Clason Same video, same content, but now there's editing on top of it. Let's check it out. 00:05:42:03 - 00:05:49:21 Nick Clason video, we're going to explore the value of the final word. Final words are meaningful, right? Whether they're good or 00:05:49:21 - 00:05:51:13 Nick Clason whether they're bad. Think about it. If you've 00:05:51:13 - 00:06:08:19 Nick Clason You see. And when we simply just drop our our non edited, unfiltered teaching on YouTube, the content can still be delivered and it can still get to the end user. Correct. Is it optimized and is it optimal? 00:06:08:19 - 00:06:17:19 Nick Clason Right. Like like you wouldn't show up to an expensive White House gala dressed as if you're going to a football game? 00:06:17:26 - 00:06:42:14 Nick Clason Right. And a lot of times that's what we as churches are doing on YouTube. And and YouTube is a great platform to capture and even post videos. But a lot of times we don't play the part where we don't go into it with the expectation or ability of of attaching ourselves to the appropriate, culturally appropriate kind of moment out there. 00:06:42:14 - 00:07:05:02 Nick Clason And that's what's going on when we're just simply livestreaming and just dropping the live stream without any sort of other work or editing or titling or tags or a thumbnail or anything on to YouTube. And so you wouldn't go to a gala dressed like you're going to a football game. So don't just drop your on edited unfiltered services on YouTube, right? 00:07:05:03 - 00:07:24:15 Nick Clason Because once you pre film your message once you capture your teaching somehow, someway on phone on a on a more expensive camera linked down below Sony ZVE-10 the camera that I recommend if you do want to go to the next level or if you want to start using your phone on YouTube, all of that is laid out 100% completely free e-book. 00:07:24:22 - 00:07:58:05 Nick Clason But once you start posting those things, right, once you start crafting and capturing your messages, you can then off of that dovetail into more of a robust and holistic social media strategy for youth ministries and for churches, one that has your voice and your face and your messaging woven all throughout your social media and your leaders and your students on camera. 00:07:58:07 - 00:08:23:28 Nick Clason So what platforms can you use to edit? I mean, very simply, if you are looking for a budget or more value engineered experience, there are two platforms that I recommend that are Free CapCut is a web based editor, and if as long as TikTok doesn't get banned, hopefully CapCut will be safe. CapCut and TikTok 00:08:23:29 - 00:08:45:20 Nick Clason are partners or CapCut was even created by TikTok.. And so it's definitely optimized for short form vertical based video which by the way, side note is good for your short form, vertical based video, but you can also drop in a full length teaching and you can do and have edits and animations and lower thirds and text on screen. 00:08:45:23 - 00:09:02:21 Nick Clason And so it's web based and so you don't have to download anything like new to your device or your computer or your program. So that might work. Well, if you have a really basic computer and don't have a lot of hard drive space, memory or RAM available to you, the next kind of layer up, I guess I would say, is Da Vinci Resolve. 00:09:02:21 - 00:09:29:15 Nick Clason They do have a free version of it as well as, of course, as most things do, a paid sort of tier. Beyond that, full disclosure, I have never edited a full length video in cap cut, nor have I ever even opened Da Vinci Resolve because what I use and I'm not trying to sound boujee or anything like that, but I do use Adobe Premiere Pro out of the Adobe Creative Cloud and Adobe Suite. 00:09:29:18 - 00:09:55:09 Nick Clason It is probably one of the more expensive options, but the good news is that our church has a creative cloud license and so I'm able to be added in to that. And so you may check and see if as a youth pastor, your church is willing to to dig deep and spring for a more powerful program. And and all I'll say is this is while CapCut is a great free editing tool and DaVinci Resolve, I've heard amazing things. 00:09:55:11 - 00:10:16:24 Nick Clason You often get what you pay for or are willing to pay for. And so I can do just about anything. I have a vision for in Adobe Premiere Pro. And sometimes when you're using value or free software, you're really only going to get what you know, what you pay for an honorable mention. Of course, I also don't want to leave out Final Cut Pro. 00:10:16:26 - 00:10:40:21 Nick Clason It's a favorite of many people. Again, I've never used it, but these are just different options, suggestions and things that you can check out. Now. The the thing right. The question at hand is if you're a youth pastor and you have no design, no editing skills, how do you grow as an editor? Is that even necessary? Well, let's talk about it. 00:10:40:24 - 00:11:06:12 Nick Clason So how did you learn to ride a bike? Hopefully you learned how to ride a bike dropdown in the comments below when you learned how to ride a bike. But probably my guess is that you just did it a bunch. You practiced and in a lot of the same ways. Linked down below is my time management strategy. If you want to grow as an editor, create time time block for yourself. 00:11:06:12 - 00:11:32:00 Nick Clason Tell yourself when you're going to learn this and then go learn it. I also have a link to below three different Adobe Photoshop in Adobe Premiere Pro. So if there is a platform that you do decide to go with editing videos, how to edit long form video, long form teaching videos, short form teaching videos and create graphics for them using Adobe Photoshop, all of that is available for you, but you simply just got to put in the work. 00:11:32:03 - 00:11:51:11 Nick Clason Like we live in a microwave culture where we want a quick fix, quick answer, immediate results. Right now that looks great and is professional, but the God honest truth in all of this is like if we want to get better at something, we have to start investing in it. And so 00:11:51:11 - 00:11:55:22 Nick Clason if editing your videos is important, then you should put the time in. 00:11:55:22 - 00:12:31:17 Nick Clason Now, here's another little thing, and I have a limited time offer, very, very limited time offer. I have currently opened up three free spaces for you or anyone as a youth pastor to get a series edited by me completely for free. That info is going to be linked on the screen or down below, but I will do your video for free as I am trying to grow in my ability for editing as well as my offerings for youth pastors. 00:12:31:17 - 00:13:01:28 Nick Clason And so if it's something that you're interested in, reach out to see if it's still available. If not, I do have a budget version of it as well. If those three free spaces are not available, but reach out to me because you might not be an editor and you may not have the time to learn it, but I would be more than willing and more than happy to help you take your editing to the next level and not not in like a coaching type of thing. 00:13:01:28 - 00:13:39:17 Nick Clason Like, I'll just I'll do it for you. Like, I will take your videos, I will edit them, I will make them look professional, and then I will post them on YouTube for you, or at least show you how to post them. Because once you have edited long form videos, that is going to help you lay out, dish out and flesh out a full social media strategy where everything on your social media is focused on the message that you're teaching live in youth group that week, which is actually what we're going to talk about in the next video in this YouTube playlist linked right here on screen. 00:13:39:19 - 00:13:51:30 Nick Clason I hope you watch that. I hope you check it out. And I hope that you continue to make digital discipleship easy, possible and accessible. As always, stay hybrid. Best Camera for Church Videos, Create Videos for Cheap, Film my Youth Ministry Sermons, Video Editing, YouTube for Youth Ministry, Nick Clason, Hybrid Ministry, Davinci Resolve vs. Adobe Premiere Pro vs. CapCut vs. Final Cut Pro, Pre-Filming Your Messages, Editing YouTube Videos, Edit YouTube Videos for Cheap, How to Edit Videos for Church, Sermon Videos, Sermon YouTube Videos 💥 [LIMITED TIME OFFER] Video Editing for Youth Pastors💥

https://www.hybridministry.xyz/articles/editing

🔥 [FREE] Hybrid Ministry Strategy Guide🔥

https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

======================================
DESCRIPTION
Should Churches Quit Live-Streaming their videos to YouTube?
If YouTube is as relevant and powerful of a platform, it seems as though we should be making it a top priority
How can youth pastors grow as video editors and make the maximum impact on their students and teenagers?
Follow along as we unpack how to grow on YouTube for Youth Ministries
FULL PLAYLIST
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/093

//YOUTUBE VIDEO
https://youtu.be/6w8RQWFioJM

//SONY ZVE-10
https://walmrt.us/3IyaDWv

VIDEO EDITING OPTIONS
//CAPCUT
https://capcut.com

//DAVINCI RESOLVE
https://www.blackmagicdesign.com/event/davinciresolvedownload

//ADOBE PREMIERE PRO
https://www.adobe.com/creativecloud.html

//FINAL CUT PRO
https://www.apple.com/final-cut-pro/
https://www.finalcutforwindows.com/

GROWING AS A VIDEO EDITOR
//TIME MANAGEMENT
https://www.youtube.com/watch?v=xlS1kWcQBS8&t=190s

//ADOBE TUTORIALS
https://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu

//LIMITED TIME OFFER
https://www.hybridministry.xyz/articles/editing

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

======================================

🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym

📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

📹 "Adobe Premiere Pro Presets for Animating Layers"
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

--------------
🕰️TIMECODES
00:00 How to Show Up Digitally for your Students
01:40 Livestream or Pre-Film: The Power of Editing
07:43 Video Editing Platforms
10:28 Growing as a Video Editor

--------------
✍️TRANSCRIPT
00:00:00:00 - 00:00:30:01
Nick Clason
Youth pastors My guess is that you would like to be there for hurting and struggling teenagers and be able to ultimately point them to Jesus. What if I told you that you could show up in a place where 95% of them have been will go or plan to go? You would probably do whatever it took to find your way there and help point those kids

00:00:30:04 - 00:00:55:19
Nick Clason
to Jesus, what if I also told you that that place was YouTube? Well, it's true. According to Pew Research, 95% of teens are on or have been on YouTube. Here's the good news. We are currently in the middle of a playlist linked right here at the top of the video about YouTube for Youth Ministries, Everything you need to know from the philosophy to the tactile, getting it done and getting it posted.

00:00:55:19 - 00:01:26:04
Nick Clason
And today we're talking about the dreaded editing, editing of videos like Subscribe and Turn On the Bell, because I want to help you show up where 95% of your teenagers are. And I'm doing it on YouTube 100% completely for free in this video. I want to explore the debate of livestream versus pre shooting and pre filming. Your messages how you as a youth pastor can grow as a video editor and designer.

00:01:26:06 - 00:01:53:15
Nick Clason
We're also going to talk about how you can get professional YouTube videos edited for completely free by somebody else. Sound too good to be true? Stick around to find out. So should we livestream our services and post them online or should we pre film our messages? Well, for me, as a youth pastor, that was a debate that I had when I started at the church that I'm working at right now.

00:01:53:17 - 00:02:16:22
Nick Clason
Started here in September of 2022. And I wanted because we were a in-person church, I wanted to livestream our messages. I wanted to livestream our messages mostly so that I could take the livestream long form video, clip it up into shorts and post it on social media throughout the week. I didn't want to do double work, and pre filming feels a little bit like double work.

00:02:16:22 - 00:02:46:20
Nick Clason
And so eventually I landed on pre filming our messages. Not from a strategy standpoint, but honestly from a needs standpoint. We weren't going to retrofit or make the the room have the accommodations to livestream. We weren't going to put the budget resources behind livestreaming our services. And frankly, I didn't even want to livestream as much as I just wanted to live capture the message via video more than just a cell phone on a tripod in the back of the room, on the sound booth.

00:02:46:21 - 00:03:09:20
Nick Clason
And so we started pre filming our messages out of necessity. But one of the things that I noticed and have discovered and come to now, so that was out of necessity, but now out of preference, I would say I will probably forever and always pre film my messages because think about it when you're on YouTube, this is often what us as churches are going up against this on screen.

00:03:09:20 - 00:03:47:29
Nick Clason
If you're not watching, if you're just listening, you can head to the link in the show notes, watch the YouTube video. Mr. Beast and his thumbnail and his 15 minute YouTube video is a type of content that most people are going on to YouTube to watch in an entertaining sort of manner, entertaining sort of fashion. Meanwhile, churches are an hour and 37 minute service with all of the pre-roll announcements and all of their worship services and songs and pastor and announcement and everything is dropped on YouTube without any sort of custom work on a thumbnail or titling or description.

00:03:48:00 - 00:04:20:08
Nick Clason
So all the the, the livestream with the way that we're approaching livestream on the back end, setting it up uploading, and we're going to get into all of that in this playlist as well. So make sure that you are subscribed, but all of that type of stuff matters as well, because as I mentioned in our most recent video, when a student is hurting, you want to be able for them to you want to be able to send them content and videos and resources and things that can help them make sense of the pain that they're experiencing.

00:04:20:11 - 00:04:39:09
Nick Clason
But you also want people to find it. So maybe a student you don't know or student doesn't feel comfortable, whatever the case might be coming to you and asking you that they need help, but you want them to stumble on your YouTube channel and you want them to be able to make sense of the pain and the suffering that they're that they're facing.

00:04:39:09 - 00:05:05:16
Nick Clason
And they're not going to be able to find that. If you have, like your youth group. March 13th, 2024 service. Like they don't know that the topic was on, you know, the problem of evil and how to attach yourself to Jesus when you're going through hard times. So actually, let me do this. This is if you're watching and you're going to probably want to watch this part or at least go back and check it out.

00:05:05:19 - 00:05:20:01
Nick Clason
If you're watching this, right here is a video that I have shot and have done no editing to, now, you can do that and you could post that to YouTube. And so let me just show you what the first like 10 seconds of this video look like.

00:05:20:01 - 00:05:30:13
Nick Clason
this video, we're going to explore the value of the final word. Final words are meaningful, right? Whether they're good or whether they're bad. Think about it.

00:05:30:13 - 00:05:36:26
Nick Clason
All right. And then let me show you what an edited version of this video looks like.

00:05:36:27 - 00:05:42:03
Nick Clason
Same video, same content, but now there's editing on top of it. Let's check it out.

00:05:42:03 - 00:05:49:21
Nick Clason
video, we're going to explore the value of the final word. Final words are meaningful, right? Whether they're good or

00:05:49:21 - 00:05:51:13
Nick Clason
whether they're bad. Think about it. If you've

00:05:51:13 - 00:06:08:19
Nick Clason
You see. And when we simply just drop our our non edited, unfiltered teaching on YouTube, the content can still be delivered and it can still get to the end user. Correct. Is it optimized and is it optimal?

00:06:08:19 - 00:06:17:19
Nick Clason
Right. Like like you wouldn't show up to an expensive White House gala dressed as if you're going to a football game?

00:06:17:26 - 00:06:42:14
Nick Clason
Right. And a lot of times that's what we as churches are doing on YouTube. And and YouTube is a great platform to capture and even post videos. But a lot of times we don't play the part where we don't go into it with the expectation or ability of of attaching ourselves to the appropriate, culturally appropriate kind of moment out there.

00:06:42:14 - 00:07:05:02
Nick Clason
And that's what's going on when we're just simply livestreaming and just dropping the live stream without any sort of other work or editing or titling or tags or a thumbnail or anything on to YouTube. And so you wouldn't go to a gala dressed like you're going to a football game. So don't just drop your on edited unfiltered services on YouTube, right?

00:07:05:03 - 00:07:24:15
Nick Clason
Because once you pre film your message once you capture your teaching somehow, someway on phone on a on a more expensive camera linked down below Sony ZVE-10 the camera that I recommend if you do want to go to the next level or if you want to start using your phone on YouTube, all of that is laid out 100% completely free e-book.

00:07:24:22 - 00:07:58:05
Nick Clason
But once you start posting those things, right, once you start crafting and capturing your messages, you can then off of that dovetail into more of a robust and holistic social media strategy for youth ministries and for churches, one that has your voice and your face and your messaging woven all throughout your social media and your leaders and your students on camera.

00:07:58:07 - 00:08:23:28
Nick Clason
So what platforms can you use to edit? I mean, very simply, if you are looking for a budget or more value engineered experience, there are two platforms that I recommend that are Free CapCut is a web based editor, and if as long as TikTok doesn't get banned, hopefully CapCut will be safe. CapCut and TikTok

00:08:23:29 - 00:08:45:20
Nick Clason
are partners or CapCut was even created by TikTok.. And so it's definitely optimized for short form vertical based video which by the way, side note is good for your short form, vertical based video, but you can also drop in a full length teaching and you can do and have edits and animations and lower thirds and text on screen.

00:08:45:23 - 00:09:02:21
Nick Clason
And so it's web based and so you don't have to download anything like new to your device or your computer or your program. So that might work. Well, if you have a really basic computer and don't have a lot of hard drive space, memory or RAM available to you, the next kind of layer up, I guess I would say, is Da Vinci Resolve.

00:09:02:21 - 00:09:29:15
Nick Clason
They do have a free version of it as well as, of course, as most things do, a paid sort of tier. Beyond that, full disclosure, I have never edited a full length video in cap cut, nor have I ever even opened Da Vinci Resolve because what I use and I'm not trying to sound boujee or anything like that, but I do use Adobe Premiere Pro out of the Adobe Creative Cloud and Adobe Suite.

00:09:29:18 - 00:09:55:09
Nick Clason
It is probably one of the more expensive options, but the good news is that our church has a creative cloud license and so I'm able to be added in to that. And so you may check and see if as a youth pastor, your church is willing to to dig deep and spring for a more powerful program. And and all I'll say is this is while CapCut is a great free editing tool and DaVinci Resolve, I've heard amazing things.

00:09:55:11 - 00:10:16:24
Nick Clason
You often get what you pay for or are willing to pay for. And so I can do just about anything. I have a vision for in Adobe Premiere Pro. And sometimes when you're using value or free software, you're really only going to get what you know, what you pay for an honorable mention. Of course, I also don't want to leave out Final Cut Pro.

00:10:16:26 - 00:10:40:21
Nick Clason
It's a favorite of many people. Again, I've never used it, but these are just different options, suggestions and things that you can check out. Now. The the thing right. The question at hand is if you're a youth pastor and you have no design, no editing skills, how do you grow as an editor? Is that even necessary? Well, let's talk about it.

00:10:40:24 - 00:11:06:12
Nick Clason
So how did you learn to ride a bike? Hopefully you learned how to ride a bike dropdown in the comments below when you learned how to ride a bike. But probably my guess is that you just did it a bunch. You practiced and in a lot of the same ways. Linked down below is my time management strategy. If you want to grow as an editor, create time time block for yourself.

00:11:06:12 - 00:11:32:00
Nick Clason
Tell yourself when you're going to learn this and then go learn it. I also have a link to below three different Adobe Photoshop in Adobe Premiere Pro. So if there is a platform that you do decide to go with editing videos, how to edit long form video, long form teaching videos, short form teaching videos and create graphics for them using Adobe Photoshop, all of that is available for you, but you simply just got to put in the work.

00:11:32:03 - 00:11:51:11
Nick Clason
Like we live in a microwave culture where we want a quick fix, quick answer, immediate results. Right now that looks great and is professional, but the God honest truth in all of this is like if we want to get better at something, we have to start investing in it. And so

00:11:51:11 - 00:11:55:22
Nick Clason
if editing your videos is important, then you should put the time in.

00:11:55:22 - 00:12:31:17
Nick Clason
Now, here's another little thing, and I have a limited time offer, very, very limited time offer. I have currently opened up three free spaces for you or anyone as a youth pastor to get a series edited by me completely for free. That info is going to be linked on the screen or down below, but I will do your video for free as I am trying to grow in my ability for editing as well as my offerings for youth pastors.

00:12:31:17 - 00:13:01:28
Nick Clason
And so if it's something that you're interested in, reach out to see if it's still available. If not, I do have a budget version of it as well. If those three free spaces are not available, but reach out to me because you might not be an editor and you may not have the time to learn it, but I would be more than willing and more than happy to help you take your editing to the next level and not not in like a coaching type of thing.

00:13:01:28 - 00:13:39:17
Nick Clason
Like, I'll just I'll do it for you. Like, I will take your videos, I will edit them, I will make them look professional, and then I will post them on YouTube for you, or at least show you how to post them. Because once you have edited long form videos, that is going to help you lay out, dish out and flesh out a full social media strategy where everything on your social media is focused on the message that you're teaching live in youth group that week, which is actually what we're going to talk about in the next video in this YouTube playlist linked right here on screen.

00:13:39:19 - 00:13:51:30
Nick Clason
I hope you watch that. I hope you check it out. And I hope that you continue to make digital discipleship easy, possible and accessible. As always, stay hybrid.

]]> 💥 [LIMITED TIME OFFER] Video Editing for Youth Pastors💥

https://www.hybridministry.xyz/articles/editing

🔥 [FREE] Hybrid Ministry Strategy Guide🔥

https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

======================================
DESCRIPTION
Should Churches Quit Live-Streaming their videos to YouTube?
If YouTube is as relevant and powerful of a platform, it seems as though we should be making it a top priority
How can youth pastors grow as video editors and make the maximum impact on their students and teenagers?
Follow along as we unpack how to grow on YouTube for Youth Ministries
FULL PLAYLIST
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/093

//YOUTUBE VIDEO
https://youtu.be/6w8RQWFioJM

//SONY ZVE-10
https://walmrt.us/3IyaDWv

VIDEO EDITING OPTIONS
//CAPCUT
https://capcut.com

//DAVINCI RESOLVE
https://www.blackmagicdesign.com/event/davinciresolvedownload

//ADOBE PREMIERE PRO
https://www.adobe.com/creativecloud.html

//FINAL CUT PRO
https://www.apple.com/final-cut-pro/
https://www.finalcutforwindows.com/

GROWING AS A VIDEO EDITOR
//TIME MANAGEMENT
https://www.youtube.com/watch?v=xlS1kWcQBS8&t=190s

//ADOBE TUTORIALS
https://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu

//LIMITED TIME OFFER
https://www.hybridministry.xyz/articles/editing

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

======================================

🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym

📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

📹 "Adobe Premiere Pro Presets for Animating Layers"
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

--------------
🕰️TIMECODES
00:00 How to Show Up Digitally for your Students
01:40 Livestream or Pre-Film: The Power of Editing
07:43 Video Editing Platforms
10:28 Growing as a Video Editor

--------------
✍️TRANSCRIPT
00:00:00:00 - 00:00:30:01
Nick Clason
Youth pastors My guess is that you would like to be there for hurting and struggling teenagers and be able to ultimately point them to Jesus. What if I told you that you could show up in a place where 95% of them have been will go or plan to go? You would probably do whatever it took to find your way there and help point those kids

00:00:30:04 - 00:00:55:19
Nick Clason
to Jesus, what if I also told you that that place was YouTube? Well, it's true. According to Pew Research, 95% of teens are on or have been on YouTube. Here's the good news. We are currently in the middle of a playlist linked right here at the top of the video about YouTube for Youth Ministries, Everything you need to know from the philosophy to the tactile, getting it done and getting it posted.

00:00:55:19 - 00:01:26:04
Nick Clason
And today we're talking about the dreaded editing, editing of videos like Subscribe and Turn On the Bell, because I want to help you show up where 95% of your teenagers are. And I'm doing it on YouTube 100% completely for free in this video. I want to explore the debate of livestream versus pre shooting and pre filming. Your messages how you as a youth pastor can grow as a video editor and designer.

00:01:26:06 - 00:01:53:15
Nick Clason
We're also going to talk about how you can get professional YouTube videos edited for completely free by somebody else. Sound too good to be true? Stick around to find out. So should we livestream our services and post them online or should we pre film our messages? Well, for me, as a youth pastor, that was a debate that I had when I started at the church that I'm working at right now.

00:01:53:17 - 00:02:16:22
Nick Clason
Started here in September of 2022. And I wanted because we were a in-person church, I wanted to livestream our messages. I wanted to livestream our messages mostly so that I could take the livestream long form video, clip it up into shorts and post it on social media throughout the week. I didn't want to do double work, and pre filming feels a little bit like double work.

00:02:16:22 - 00:02:46:20
Nick Clason
And so eventually I landed on pre filming our messages. Not from a strategy standpoint, but honestly from a needs standpoint. We weren't going to retrofit or make the the room have the accommodations to livestream. We weren't going to put the budget resources behind livestreaming our services. And frankly, I didn't even want to livestream as much as I just wanted to live capture the message via video more than just a cell phone on a tripod in the back of the room, on the sound booth.

00:02:46:21 - 00:03:09:20
Nick Clason
And so we started pre filming our messages out of necessity. But one of the things that I noticed and have discovered and come to now, so that was out of necessity, but now out of preference, I would say I will probably forever and always pre film my messages because think about it when you're on YouTube, this is often what us as churches are going up against this on screen.

00:03:09:20 - 00:03:47:29
Nick Clason
If you're not watching, if you're just listening, you can head to the link in the show notes, watch the YouTube video. Mr. Beast and his thumbnail and his 15 minute YouTube video is a type of content that most people are going on to YouTube to watch in an entertaining sort of manner, entertaining sort of fashion. Meanwhile, churches are an hour and 37 minute service with all of the pre-roll announcements and all of their worship services and songs and pastor and announcement and everything is dropped on YouTube without any sort of custom work on a thumbnail or titling or description.

00:03:48:00 - 00:04:20:08
Nick Clason
So all the the, the livestream with the way that we're approaching livestream on the back end, setting it up uploading, and we're going to get into all of that in this playlist as well. So make sure that you are subscribed, but all of that type of stuff matters as well, because as I mentioned in our most recent video, when a student is hurting, you want to be able for them to you want to be able to send them content and videos and resources and things that can help them make sense of the pain that they're experiencing.

00:04:20:11 - 00:04:39:09
Nick Clason
But you also want people to find it. So maybe a student you don't know or student doesn't feel comfortable, whatever the case might be coming to you and asking you that they need help, but you want them to stumble on your YouTube channel and you want them to be able to make sense of the pain and the suffering that they're that they're facing.

00:04:39:09 - 00:05:05:16
Nick Clason
And they're not going to be able to find that. If you have, like your youth group. March 13th, 2024 service. Like they don't know that the topic was on, you know, the problem of evil and how to attach yourself to Jesus when you're going through hard times. So actually, let me do this. This is if you're watching and you're going to probably want to watch this part or at least go back and check it out.

00:05:05:19 - 00:05:20:01
Nick Clason
If you're watching this, right here is a video that I have shot and have done no editing to, now, you can do that and you could post that to YouTube. And so let me just show you what the first like 10 seconds of this video look like.

00:05:20:01 - 00:05:30:13
Nick Clason
this video, we're going to explore the value of the final word. Final words are meaningful, right? Whether they're good or whether they're bad. Think about it.

00:05:30:13 - 00:05:36:26
Nick Clason
All right. And then let me show you what an edited version of this video looks like.

00:05:36:27 - 00:05:42:03
Nick Clason
Same video, same content, but now there's editing on top of it. Let's check it out.

00:05:42:03 - 00:05:49:21
Nick Clason
video, we're going to explore the value of the final word. Final words are meaningful, right? Whether they're good or

00:05:49:21 - 00:05:51:13
Nick Clason
whether they're bad. Think about it. If you've

00:05:51:13 - 00:06:08:19
Nick Clason
You see. And when we simply just drop our our non edited, unfiltered teaching on YouTube, the content can still be delivered and it can still get to the end user. Correct. Is it optimized and is it optimal?

00:06:08:19 - 00:06:17:19
Nick Clason
Right. Like like you wouldn't show up to an expensive White House gala dressed as if you're going to a football game?

00:06:17:26 - 00:06:42:14
Nick Clason
Right. And a lot of times that's what we as churches are doing on YouTube. And and YouTube is a great platform to capture and even post videos. But a lot of times we don't play the part where we don't go into it with the expectation or ability of of attaching ourselves to the appropriate, culturally appropriate kind of moment out there.

00:06:42:14 - 00:07:05:02
Nick Clason
And that's what's going on when we're just simply livestreaming and just dropping the live stream without any sort of other work or editing or titling or tags or a thumbnail or anything on to YouTube. And so you wouldn't go to a gala dressed like you're going to a football game. So don't just drop your on edited unfiltered services on YouTube, right?

00:07:05:03 - 00:07:24:15
Nick Clason
Because once you pre film your message once you capture your teaching somehow, someway on phone on a on a more expensive camera linked down below Sony ZVE-10 the camera that I recommend if you do want to go to the next level or if you want to start using your phone on YouTube, all of that is laid out 100% completely free e-book.

00:07:24:22 - 00:07:58:05
Nick Clason
But once you start posting those things, right, once you start crafting and capturing your messages, you can then off of that dovetail into more of a robust and holistic social media strategy for youth ministries and for churches, one that has your voice and your face and your messaging woven all throughout your social media and your leaders and your students on camera.

00:07:58:07 - 00:08:23:28
Nick Clason
So what platforms can you use to edit? I mean, very simply, if you are looking for a budget or more value engineered experience, there are two platforms that I recommend that are Free CapCut is a web based editor, and if as long as TikTok doesn't get banned, hopefully CapCut will be safe. CapCut and TikTok

00:08:23:29 - 00:08:45:20
Nick Clason
are partners or CapCut was even created by TikTok.. And so it's definitely optimized for short form vertical based video which by the way, side note is good for your short form, vertical based video, but you can also drop in a full length teaching and you can do and have edits and animations and lower thirds and text on screen.

00:08:45:23 - 00:09:02:21
Nick Clason
And so it's web based and so you don't have to download anything like new to your device or your computer or your program. So that might work. Well, if you have a really basic computer and don't have a lot of hard drive space, memory or RAM available to you, the next kind of layer up, I guess I would say, is Da Vinci Resolve.

00:09:02:21 - 00:09:29:15
Nick Clason
They do have a free version of it as well as, of course, as most things do, a paid sort of tier. Beyond that, full disclosure, I have never edited a full length video in cap cut, nor have I ever even opened Da Vinci Resolve because what I use and I'm not trying to sound boujee or anything like that, but I do use Adobe Premiere Pro out of the Adobe Creative Cloud and Adobe Suite.

00:09:29:18 - 00:09:55:09
Nick Clason
It is probably one of the more expensive options, but the good news is that our church has a creative cloud license and so I'm able to be added in to that. And so you may check and see if as a youth pastor, your church is willing to to dig deep and spring for a more powerful program. And and all I'll say is this is while CapCut is a great free editing tool and DaVinci Resolve, I've heard amazing things.

00:09:55:11 - 00:10:16:24
Nick Clason
You often get what you pay for or are willing to pay for. And so I can do just about anything. I have a vision for in Adobe Premiere Pro. And sometimes when you're using value or free software, you're really only going to get what you know, what you pay for an honorable mention. Of course, I also don't want to leave out Final Cut Pro.

00:10:16:26 - 00:10:40:21
Nick Clason
It's a favorite of many people. Again, I've never used it, but these are just different options, suggestions and things that you can check out. Now. The the thing right. The question at hand is if you're a youth pastor and you have no design, no editing skills, how do you grow as an editor? Is that even necessary? Well, let's talk about it.

00:10:40:24 - 00:11:06:12
Nick Clason
So how did you learn to ride a bike? Hopefully you learned how to ride a bike dropdown in the comments below when you learned how to ride a bike. But probably my guess is that you just did it a bunch. You practiced and in a lot of the same ways. Linked down below is my time management strategy. If you want to grow as an editor, create time time block for yourself.

00:11:06:12 - 00:11:32:00
Nick Clason
Tell yourself when you're going to learn this and then go learn it. I also have a link to below three different Adobe Photoshop in Adobe Premiere Pro. So if there is a platform that you do decide to go with editing videos, how to edit long form video, long form teaching videos, short form teaching videos and create graphics for them using Adobe Photoshop, all of that is available for you, but you simply just got to put in the work.

00:11:32:03 - 00:11:51:11
Nick Clason
Like we live in a microwave culture where we want a quick fix, quick answer, immediate results. Right now that looks great and is professional, but the God honest truth in all of this is like if we want to get better at something, we have to start investing in it. And so

00:11:51:11 - 00:11:55:22
Nick Clason
if editing your videos is important, then you should put the time in.

00:11:55:22 - 00:12:31:17
Nick Clason
Now, here's another little thing, and I have a limited time offer, very, very limited time offer. I have currently opened up three free spaces for you or anyone as a youth pastor to get a series edited by me completely for free. That info is going to be linked on the screen or down below, but I will do your video for free as I am trying to grow in my ability for editing as well as my offerings for youth pastors.

00:12:31:17 - 00:13:01:28
Nick Clason
And so if it's something that you're interested in, reach out to see if it's still available. If not, I do have a budget version of it as well. If those three free spaces are not available, but reach out to me because you might not be an editor and you may not have the time to learn it, but I would be more than willing and more than happy to help you take your editing to the next level and not not in like a coaching type of thing.

00:13:01:28 - 00:13:39:17
Nick Clason
Like, I'll just I'll do it for you. Like, I will take your videos, I will edit them, I will make them look professional, and then I will post them on YouTube for you, or at least show you how to post them. Because once you have edited long form videos, that is going to help you lay out, dish out and flesh out a full social media strategy where everything on your social media is focused on the message that you're teaching live in youth group that week, which is actually what we're going to talk about in the next video in this YouTube playlist linked right here on screen.

00:13:39:19 - 00:13:51:30
Nick Clason
I hope you watch that. I hope you check it out. And I hope that you continue to make digital discipleship easy, possible and accessible. As always, stay hybrid.

]]> Episode 092: 🖐️ 5 Secret Benefits of Filming YouTube Videos for Youth Ministries https://www.hybridministry.xyz/092 05087092-0158-4127-b402-401393069189 Thu, 11 Apr 2024 04:00:00 -0500 Nick Clason 092 🖐️ 5 Secret Benefits of Filming YouTube Videos for Youth Ministries full Nick Clason 📹YouTube is the perfect platform for youth pastors and youth ministries. Why? * 95% of youth group teenagers are on YouTube * YouTube is the 2nd largest search engine, powered by Google * YouTube plays to the skillset of all youth pastors In this video, let's help you start sitting down in front of the camera and filming messages and content for your youth group! 19:23 no 💥 [LIMITED TIME OFFER] Video Editing for Youth Pastors💥 https://www.hybridministry.xyz/articles/editing 🔥 [FREE] Hybrid Ministry Strategy Guide🔥 https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book ====================================== DESCRIPTION 📹YouTube is the perfect platform for youth pastors and youth ministries. Why? 95% of youth group teenagers are on YouTube YouTube is the 2nd largest search engine, powered by Google YouTube plays to the skillset of all youth pastors In this video, let's help you start sitting down in front of the camera and filming messages and content for your youth group! Follow along as we unpack the best practices guide of YouTube for Youth Pastors: https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl ====================================== 📓SHOWNOTES //SHOWNOTES & TRANSCRIPTS http://www.hybridministry.xyz/092 //YOUTUBE VIDEO https://youtu.be/3bq5CGstZmE //GET STARTED FOR UNDER $100 https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book //SONY ZVE-10 https://walmrt.us/3IyaDWv //SEAN CANNEL & THINK MEDIA https://www.youtube.com/@seanTHiNKs //FULL-PROOF TIME MANAGEMENT GUIDE https://www.youtube.com/watch?v=xlS1kWcQBS8&t=189s //YOUVERSION LIVE EVENTS https://my.bible.com/events //TELEPROMPTER https://walmrt.us/4a6ZJU1 //TOP 5 YOUTH CURRICULUMS: RANKED! https://www.youtube.com/watch?v=TTQXsananwI //WHEN BAD THINGS HAPPEN [Link Placeholder] //SIDEKICK http://www.sidekick.tv FREE VIDEO EDITING OPTIONS //CAPCUT https://www.capcut.com //DAVINCI RESOLVE https://www.blackmagicdesign.com/event/davinciresolvedownload 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz ====================================== 🆓 FREEBIES 🆓 📅 "The Full Hybrid Ministry Strategy" https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 🖥️ "My 9 Favorite DYM Resources" https://www.hybridministry.xyz/articles/dym 📨 Full Proof Recruiting Email EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email 🍩 "FREE World's Greatest Donut Event Guide" GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut 😨 "Have I already Ruined my TikTok Account?" https://www.hybridministry.xyz/articles/ebook 📹 "Adobe Premiere Pro Presets for Animating Layers" https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis ====================================== 🛠️TOOLS Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products SONY ZVE-10 https://walmrt.us/3IyaDWv BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit AUTO POD https://autopod.lemonsqueezy.com?aff=MX7Vv TRY REV.COM FOR TRANSCRIBING https://rev.pxf.io/R5nDOa -------------- 🕰️TIMECODES 00:00 Why Youth Pastors should Pre-Film their Messages 02:10 Leveling Up Your YouTube Gear 06:54 Adding Shownotes to your YouTube Videos 10:31 Top 5 Benefits of Pre-Filming Your Messages to YouTube TRANSCRIPT 00:00:00:00 - 00:00:31:03 Nick Clason Youth Pastor, Let me guess, you have a desire for the students that you have been entrusted to in your care to come, to learn, know, love and follow Jesus. And let me guess, part of that strategy, part of that way that you hope students do that is to show up for them and to be there when they have difficult and tough questions to help them answer and make sense of life which is around them. 00:00:31:04 - 00:00:57:13 Nick Clason Well, according to Pew Research, 95% of teenagers have used will use or plan to use the platform of YouTube. And so from the most conservative parents in your church who would never even imagine letting their kids enter the World Wide Web to all the way to the least restrictive parents who gave their kids a phone and let them have wild access to the Internet. 00:00:57:15 - 00:01:21:28 Nick Clason YouTube is a great strategy and a great platform for students and student ministry. Like if in your youth ministry context, you're using YouTube, subscribe if you're not and hey, either way, hit the bell because we're in a playlist called YouTube for Youth Ministries. But how do we start posting content to YouTube? Like you might know these stats, You might know it's important. 00:01:21:28 - 00:01:44:06 Nick Clason You might know students are on the you might know it's a really accessible platform, but how do you actually begin filming editing, recording and posting videos to YouTube? Well, this is the perfect video because in it I want to share with you what gear you can use to start leveling up your YouTube game with simply just shooting on your cell phone. 00:01:44:06 - 00:02:07:27 Nick Clason I also want to talk about how you can manage your time to fit in the process of filming YouTube videos and posting it. I'm also going to give you some next steps directly out of this video so that you can start doing some side benefits for you. And then finally, how to actually edit your video so that it looks good and professional and fits the vibe that's going on YouTube. 00:02:08:03 - 00:02:33:28 Nick Clason Welcome to the Hybrid ministry show. So if you're anything like me and you work at church, you look around your youth room and you compare it to the auditorium or the main church room that the rest of the or the rest of your, you know, big church is using where your pastors preaching on Sunday morning and you probably look and think, man, I don't have the gear to capture my services and post them on YouTube. 00:02:34:00 - 00:03:05:24 Nick Clason And the answer to that is probably unequivocally 100% accurate. You probably don't. Right. But I actually have linked right here on screen my 100% completely free e-book, which is called 40 done for you posting tools, which really, honestly maybe needs a new title because what it ultimately is, is my complete philosophy as well as strategy guide for leveling up your YouTube and your social media game. 00:03:05:24 - 00:03:32:00 Nick Clason It's all about creating custom content for YouTube. And so one of the elements in that e-book, if you click it and if you download it, is a link to a blog that I have created called YouTube Gear on a Budget. And simply what it is is it will help you level up your YouTube gear if you choose to shoot video on your phone that is of course the most expensive piece is that camera piece. 00:03:32:03 - 00:04:04:25 Nick Clason But you can level up your game for less than $100 by adding in some external microphones. I have linked on in the e-book. Bluetooth wireless microphones, a shotgun style microphone for Android. The same thing's for for iPhones as well. Also, just like a phone based tripod, you can get a tabletop one that's a little shorter or you can get a full, full length standing tripod as well as a basic ring light that so, you know, your videos look decent with lighting. 00:04:05:01 - 00:04:27:25 Nick Clason You can also take care of most of that by just filming in a space that has some good lighting. And then if you do want to go the next layer beyond just $100 or less, if you want to stop shooting on your phone and you want to start shooting on a good camera, the one that I recommend that was recommended to me by Sean Cannell via his YouTube channel, check out and Think Media. 00:04:27:27 - 00:04:50:29 Nick Clason If you haven't had a chance. He is a YouTube guru, but the Sony ZVE-10. It’s a Great camera. We bought it along with the lens for about $700 in our student ministry space one time purchase. But now we're using it and we're using it for everything. We're using it for long form videos as well as vertically shot and vertically based videos. 00:04:51:04 - 00:05:15:19 Nick Clason But one of the pieces, one of the challenges for most youth pastors is that we're running from fire to fire to fire to fire and meeting to meeting to me and to meeting this kid, kid who needs counseling, counseling, counseling, counseling, all the different things, all the different demands of our space and our time. We're linked right here at the top of this video is my 100% completely free, foolproof strategy for good time management. 00:05:15:19 - 00:05:38:26 Nick Clason And here's the honest truth that frankly, like there are always going to be issues, are always going to be struggles, are always going to be fires and things that pop up on your calendar. But if you manage your time and just a little sneak peek like you are 100% completely in charge of your time and your time management. 00:05:38:26 - 00:06:02:17 Nick Clason And so if you don't make a priority and a space in your calendar to sit down and pre film your messages, just like we're talking about here, like you are not going to be able to to start posting content to YouTube, you have to make it a priority just like you make sitting down and crafting a Wednesday night program a priority. 00:06:02:23 - 00:06:25:04 Nick Clason You also have to make sitting down and pre filming your messages a priority. So you're probably going to have to get several weeks in advance on this, both on your teaching scope and curriculum, which link down below. I have link to my five favorite teaching curriculum, so go check that out. And in a video that we've dropped not too long ago, you can check that out if you're interested in something like that. 00:06:25:06 - 00:06:58:24 Nick Clason But your plan, your curriculum, and then you'll write out your teaching and then you'll sit down and you'll deliver the message direct to camera, all because you told your time what was going to happen to it. And I'm not saying that you shouldn't counsel students and mute their senior pastor and plan for your Wednesday night, but if pre filming your message is if getting the message of Jesus and the message of hope out on the Internet, on YouTube is important to you, then you need to determine when you're going to place that that thing on your calendar to do it. 00:06:58:26 - 00:07:21:11 Nick Clason Now, just like this YouTube video, all YouTube videos have a description section. And so when you are preaching or teaching or delivering some piece of content direct to camera on screen, you can always say down below in the description are links. And so for every single video that I post on my student Ministry's YouTube channel, we post two links. 00:07:21:11 - 00:07:45:00 Nick Clason The first link is a next steps digital type connect card. And I think about if you live in the room and you want to challenge students to take the next step of getting baptized, or if you're alive in the room and they prayed to receive Christ or they just need some sort of prayer, you might point them to a physical connect card in the seatback in front of them, or at the middle of like a table or something like that. 00:07:45:00 - 00:08:07:07 Nick Clason If you're sitting around tables in your space on the same way, you can offer a digital version. And I mean, let's be honest, if they fill out a physical connect card, probably you are taking that caption that information digitally somehow, whether that be in your church management system, in software, or if it's just by tracking that information via something more basic like Excel. 00:08:07:08 - 00:08:31:29 Nick Clason Nonetheless, you take it from a physical moment to digital. And so if you can offer a digital based connect card, then you know that you are going to be getting that information and you're going to be cutting out that middleman portion. The other thing that I offer in our digital are link in our description in most of our YouTube videos is what we call our digital Notes platform. 00:08:31:29 - 00:08:53:20 Nick Clason And our digital notes is simply using the free, by the way, free YouVersion live events. And so if you've ever used that before, it's a thing that you can create. And on the back end on you version of the Bible app, you create a live service. And so I set our digital notes to go quote unquote live. 00:08:53:20 - 00:09:24:27 Nick Clason So it's discovered in the live kind of panel of your you you version Bible app. It's when you discover when your church is live. And so I set that for when we're teaching our message live same day same time. However it does at the end give you a small URL. And so then the play, the digital notes plan, the live event can be clicked on and accessed at any time, regardless of if it is quote unquote live in the version Bible app. 00:09:24:29 - 00:09:45:16 Nick Clason And so you can put text, you can put images, you can put Bible passages, and then they, the followers along, they can create private notes based off of all of those things. They can save them so that they can kind of archive them and come back later. But one of my favorite pieces to the digital notes is that you can create an external link. 00:09:45:16 - 00:10:09:01 Nick Clason And so again, if a student is following along, live in the room or on YouTube at the end, they can they can have a live link to go out to Digital Connect card. They can have a live link to go out to camp signups. They can have a live link to go out to whatever you want it to be, whatever sort of call to action, whatever sort of next step your message may be pointing students toward. 00:10:09:03 - 00:10:38:21 Nick Clason The other thing is, of course, it is on you version. And so you can also link Bible reading plans directly in there as well. And so think about it. What if you had a whole message on the importance of reading the Bible and getting in God's Word? And then what if you actually had a Bible reading plan that they could start reading that night or the next morning that they could start enjoying and begin reading to help them follow through on what you were talking about? 00:10:38:23 - 00:11:04:15 Nick Clason So obviously, in addition, right, like in addition to posting videos to YouTube to reach more students for 95% of teenagers have or will plan to spend some of their time or at least use the app in some way, shape or form. There are, I think, five additional like benefits to sitting down and pre filming your talks direct to camera benefit number one is more practice. 00:11:04:15 - 00:11:22:23 Nick Clason It gives you an opportunity to engage with your content more frequently than just getting up and teaching it live on a Wednesday night or Sunday morning or whenever that might be. And so by the time you do actually get around on Wednesday night or Sunday morning to deliver your content, direct camera, you've already delivered it at least once. 00:11:22:23 - 00:11:56:02 Nick Clason And if you need more takes, maybe two or three, and so you're much more familiar with the content and the concepts that you were teaching. Benefit number two is, of course, you're going to be forced to get ahead. You're going to be forced to to be working ahead in your delivery of of this content and preparation. So my workflow goes, I sit down and I write it all out and not linked in my $100 or less leveling up guide. 00:11:56:05 - 00:12:17:19 Nick Clason But one that is recommended potentially you may have to get a beefier tripod is using a using a teleprompter holder. And so you can get a teleprompter and you can use an iPad with the free teleprompter app. But so I sit down, I prep my message and I script it out and I may script it word for word. 00:12:17:22 - 00:12:48:25 Nick Clason 2000 or 2500 words is usually a good length for YouTube. It helps me hopefully shoot in under the 15 minute mark. That's always my goal on time. Write it all out and then deliver it Direct camera. That's where I include things like subscribe and cards linked up at the top and end screens like I write and spell every single thing out word for word, so that then the teleprompter will just kind of do its thing and flow right in front of me and I just read it directly there. 00:12:48:28 - 00:13:17:08 Nick Clason It does take a little bit of work to get used to it. It is a skill that's not exactly natural. You can do it. But, you know, I'm just letting you know, get get used to it. Then also I have I then take the the manuscript, the full YouTube manuscript, and I use Google Drive. And so I create a new copy of that an in a different folder, and I rename it live talk notes. 00:13:17:12 - 00:13:50:08 Nick Clason And so then I go back through that and I add highlights and I add all of those types of things, like, you know, yellow is, is like on screen or slide. Green is like any scripture or whatever, any video clips because like I may not actually like show a video clip on when I'm filming it to YouTube. If I do, it might just be some B-roll over top of the background as opposed to like showing a full on like video clip, like stop, pause the room, watch screen, come back type of thing, video clips and interactive elements. 00:13:50:08 - 00:14:09:00 Nick Clason I add all those things, but I do it in a completely different document. I adapt it from the manuscript to more of like an outline type style. And then as I'm doing that, I'm also building slides and putting it into a thing like Sidekick, where I can use integrated tools like the wheel and name Picker and the live voting elements and all those types of things. 00:14:09:00 - 00:14:34:10 Nick Clason More info link down below on Sidekick Sidekick.tv And so my workflow is my head. I write it, I deliver it, direct camera, and then I also readapt it to be taught in the room in between. When I shoot it and readapt it is when we're editing it or posting it, we're adding thumbnails or adding time codes, all the YouTube type things that need to take place. 00:14:34:10 - 00:15:05:04 Nick Clason So that is live. Usually the Monday before what we we posted on Monday and then deliver it live in the room on Wednesday. And then our students discuss it again on the following Sunday morning. So that whole week on social, our focus is, you know, Monday it drops, Wednesdays are live teaching and then Sunday they discuss it and then woven all throughout there are you know several different like kind of teaching videos social media type clips. 00:15:05:06 - 00:15:32:29 Nick Clason Benefit number three is it will help you create evergreen type content. Evergreen content is just a marketing word for content that is always relevant. In fact, last night I had a student from a former ministry and a former church that's going through a difficult and tough time. So hey, like I'm having a hard time. Like things are rough, you know, and some have had some some bad news and some kind of tragedy hit their family. 00:15:32:29 - 00:16:07:10 Nick Clason And so we don't even have this live yet. Like we're getting these back right now from our editor. But we are about to launch into a series called When Bad Things Happen. I have a link actually down below if you're interested in that series that is available on ym360 curriculum site. But we taught it as a student ministry team and like I said, it's not live on YouTube yet, but I was sending her the links to our direct drop box like videos so or Google Drive videos so that she could watch it. 00:16:07:12 - 00:16:32:07 Nick Clason And that's again like that's one of the benefits of filming your content is that when someone's going through a hard time who lives a thousand miles away, you can send them stuff like this that might be able to help them get through it and navigate through life. You see, this isn't just a vanity thing. Like you can help students, you can help care for students, shepherds, students, disciple students, teach students. 00:16:32:07 - 00:16:55:16 Nick Clason When you film, you're content. That's what you want to do. Live in the room, right? The difference is church is often built like a organization that's trying to capture people through a cable TV style of of marketing as opposed to an OnDemand style of marketing. And when you preach from your messages, you can start to wade into that quote unquote, on demand type of messaging. 00:16:55:16 - 00:17:13:11 Nick Clason So when someone's going through a hard time or when someone needs a guide to how to use the Bible or whatever it is that you have taught that you know is valuable, you can send them to your YouTube channel for a link to evergreen content, to content that matters. And so benefit number four, of course, is it's the antidote. 00:17:13:11 - 00:17:37:02 Nick Clason It is the cure to travel sports. Not entirely like that. Kids still traveling to baseball, but if you film your messages while they're still going to be traveling to baseball, would you rather them travel to baseball, miss out on church altogether, or would you rather them travel to baseball and still have the opportunity to catch up on the series, to hear the message to learn the thing? 00:17:37:02 - 00:18:03:04 Nick Clason Like I think we would all take option two. I mean, maybe we all like option three, which is like nuking travel baseball so that it never happens again. But since that's probably not going to be an option, we'll settle for option number two and options are an option. But side benefit number five of pre filming your messages is Sean Cannell the guru of YouTube, has a strategy called Ask specific questions. 00:18:03:04 - 00:18:32:06 Nick Clason ASQ or actually not ask answer specific questions. So think about it, right? You can answer your students specific questions. For example, how do I respond when bad things happen? Boom, That's a teaching series. Answer that question posted to YouTube. The goal is not necessarily to go viral and be caught and seen by other students in other states and other student ministries, though that can be something that happens. 00:18:32:06 - 00:18:54:22 Nick Clason But that's not the goal, right? The goal is to create content that is going to be helpful and beneficial to answer specific questions about God, about faith, about theology to the students that God has entrusted into you and into your care. Once you've shot the content, you now move into the hardest space of all of this process, probably, which is editing. 00:18:54:25 - 00:19:19:10 Nick Clason And there are some three different ways that you can do it. Cap Cut, DaVinci Resolve. Those are linked down below in the description, but also linked right here on screen is the best editing tools in the best editing apps, how to edit, how to level up your editing and why editing on videos does actually matter. So go ahead. 00:19:19:10 - 00:19:35:04 Nick Clason Take a look at that video. We love to catch you over there as we're continuing on our YouTube for Youth Ministry playlist. But don't forget and as always, stay hybrid. YouTube, YouTube for Youth Ministry, YouTube Shorts for Youth Ministry, YouTube Thumbnails for Youth Ministry, YouTube for Student Ministry, Sean Cannell, YouTube Gear on a Budget, Start Posting Videos on Social Media, Youth Pastor, Hybrid Ministry, Student Ministry, Youth Group, How do I post my Youth Group Messages on the internet? 💥 [LIMITED TIME OFFER] Video Editing for Youth Pastors💥

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DESCRIPTION
📹YouTube is the perfect platform for youth pastors and youth ministries.
Why?

  • 95% of youth group teenagers are on YouTube
  • YouTube is the 2nd largest search engine, powered by Google
  • YouTube plays to the skillset of all youth pastors

In this video, let's help you start sitting down in front of the camera and filming messages and content for your youth group!
Follow along as we unpack the best practices guide of YouTube for Youth Pastors:
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/092

//YOUTUBE VIDEO
https://youtu.be/3bq5CGstZmE

//GET STARTED FOR UNDER $100
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

//SONY ZVE-10
https://walmrt.us/3IyaDWv

//SEAN CANNEL & THINK MEDIA
https://www.youtube.com/@seanTHiNKs

//FULL-PROOF TIME MANAGEMENT GUIDE
https://www.youtube.com/watch?v=xlS1kWcQBS8&t=189s

//YOUVERSION LIVE EVENTS
https://my.bible.com/events

//TELEPROMPTER
https://walmrt.us/4a6ZJU1

//TOP 5 YOUTH CURRICULUMS: RANKED!
https://www.youtube.com/watch?v=TTQXsananwI

//WHEN BAD THINGS HAPPEN
[Link Placeholder]

//SIDEKICK
http://www.sidekick.tv

FREE VIDEO EDITING OPTIONS
//CAPCUT
https://www.capcut.com

//DAVINCI RESOLVE

https://www.blackmagicdesign.com/event/davinciresolvedownload

👉 STAY CONNECTED WITH NICK
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Website: https://www.hybridministry.xyz
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🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym

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📹 "Adobe Premiere Pro Presets for Animating Layers"
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

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🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products

SONY ZVE-10
https://walmrt.us/3IyaDWv

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

--------------
🕰️TIMECODES
00:00 Why Youth Pastors should Pre-Film their Messages
02:10 Leveling Up Your YouTube Gear
06:54 Adding Shownotes to your YouTube Videos
10:31 Top 5 Benefits of Pre-Filming Your Messages to YouTube

TRANSCRIPT
00:00:00:00 - 00:00:31:03
Nick Clason
Youth Pastor, Let me guess, you have a desire for the students that you have been entrusted to in your care to come, to learn, know, love and follow Jesus. And let me guess, part of that strategy, part of that way that you hope students do that is to show up for them and to be there when they have difficult and tough questions to help them answer and make sense of life which is around them.

00:00:31:04 - 00:00:57:13
Nick Clason
Well, according to Pew Research, 95% of teenagers have used will use or plan to use the platform of YouTube. And so from the most conservative parents in your church who would never even imagine letting their kids enter the World Wide Web to all the way to the least restrictive parents who gave their kids a phone and let them have wild access to the Internet.

00:00:57:15 - 00:01:21:28
Nick Clason
YouTube is a great strategy and a great platform for students and student ministry. Like if in your youth ministry context, you're using YouTube, subscribe if you're not and hey, either way, hit the bell because we're in a playlist called YouTube for Youth Ministries. But how do we start posting content to YouTube? Like you might know these stats, You might know it's important.

00:01:21:28 - 00:01:44:06
Nick Clason
You might know students are on the you might know it's a really accessible platform, but how do you actually begin filming editing, recording and posting videos to YouTube? Well, this is the perfect video because in it I want to share with you what gear you can use to start leveling up your YouTube game with simply just shooting on your cell phone.

00:01:44:06 - 00:02:07:27
Nick Clason
I also want to talk about how you can manage your time to fit in the process of filming YouTube videos and posting it. I'm also going to give you some next steps directly out of this video so that you can start doing some side benefits for you. And then finally, how to actually edit your video so that it looks good and professional and fits the vibe that's going on YouTube.

00:02:08:03 - 00:02:33:28
Nick Clason
Welcome to the Hybrid ministry show. So if you're anything like me and you work at church, you look around your youth room and you compare it to the auditorium or the main church room that the rest of the or the rest of your, you know, big church is using where your pastors preaching on Sunday morning and you probably look and think, man, I don't have the gear to capture my services and post them on YouTube.

00:02:34:00 - 00:03:05:24
Nick Clason
And the answer to that is probably unequivocally 100% accurate. You probably don't. Right. But I actually have linked right here on screen my 100% completely free e-book, which is called 40 done for you posting tools, which really, honestly maybe needs a new title because what it ultimately is, is my complete philosophy as well as strategy guide for leveling up your YouTube and your social media game.

00:03:05:24 - 00:03:32:00
Nick Clason
It's all about creating custom content for YouTube. And so one of the elements in that e-book, if you click it and if you download it, is a link to a blog that I have created called YouTube Gear on a Budget. And simply what it is is it will help you level up your YouTube gear if you choose to shoot video on your phone that is of course the most expensive piece is that camera piece.

00:03:32:03 - 00:04:04:25
Nick Clason
But you can level up your game for less than $100 by adding in some external microphones. I have linked on in the e-book. Bluetooth wireless microphones, a shotgun style microphone for Android. The same thing's for for iPhones as well. Also, just like a phone based tripod, you can get a tabletop one that's a little shorter or you can get a full, full length standing tripod as well as a basic ring light that so, you know, your videos look decent with lighting.

00:04:05:01 - 00:04:27:25
Nick Clason
You can also take care of most of that by just filming in a space that has some good lighting. And then if you do want to go the next layer beyond just $100 or less, if you want to stop shooting on your phone and you want to start shooting on a good camera, the one that I recommend that was recommended to me by Sean Cannell via his YouTube channel, check out and Think Media.

00:04:27:27 - 00:04:50:29
Nick Clason
If you haven't had a chance. He is a YouTube guru, but the Sony ZVE-10. It’s a Great camera. We bought it along with the lens for about $700 in our student ministry space one time purchase. But now we're using it and we're using it for everything. We're using it for long form videos as well as vertically shot and vertically based videos.

00:04:51:04 - 00:05:15:19
Nick Clason
But one of the pieces, one of the challenges for most youth pastors is that we're running from fire to fire to fire to fire and meeting to meeting to me and to meeting this kid, kid who needs counseling, counseling, counseling, counseling, all the different things, all the different demands of our space and our time. We're linked right here at the top of this video is my 100% completely free, foolproof strategy for good time management.

00:05:15:19 - 00:05:38:26
Nick Clason
And here's the honest truth that frankly, like there are always going to be issues, are always going to be struggles, are always going to be fires and things that pop up on your calendar. But if you manage your time and just a little sneak peek like you are 100% completely in charge of your time and your time management.

00:05:38:26 - 00:06:02:17
Nick Clason
And so if you don't make a priority and a space in your calendar to sit down and pre film your messages, just like we're talking about here, like you are not going to be able to to start posting content to YouTube, you have to make it a priority just like you make sitting down and crafting a Wednesday night program a priority.

00:06:02:23 - 00:06:25:04
Nick Clason
You also have to make sitting down and pre filming your messages a priority. So you're probably going to have to get several weeks in advance on this, both on your teaching scope and curriculum, which link down below. I have link to my five favorite teaching curriculum, so go check that out. And in a video that we've dropped not too long ago, you can check that out if you're interested in something like that.

00:06:25:06 - 00:06:58:24
Nick Clason
But your plan, your curriculum, and then you'll write out your teaching and then you'll sit down and you'll deliver the message direct to camera, all because you told your time what was going to happen to it. And I'm not saying that you shouldn't counsel students and mute their senior pastor and plan for your Wednesday night, but if pre filming your message is if getting the message of Jesus and the message of hope out on the Internet, on YouTube is important to you, then you need to determine when you're going to place that that thing on your calendar to do it.

00:06:58:26 - 00:07:21:11
Nick Clason
Now, just like this YouTube video, all YouTube videos have a description section. And so when you are preaching or teaching or delivering some piece of content direct to camera on screen, you can always say down below in the description are links. And so for every single video that I post on my student Ministry's YouTube channel, we post two links.

00:07:21:11 - 00:07:45:00
Nick Clason
The first link is a next steps digital type connect card. And I think about if you live in the room and you want to challenge students to take the next step of getting baptized, or if you're alive in the room and they prayed to receive Christ or they just need some sort of prayer, you might point them to a physical connect card in the seatback in front of them, or at the middle of like a table or something like that.

00:07:45:00 - 00:08:07:07
Nick Clason
If you're sitting around tables in your space on the same way, you can offer a digital version. And I mean, let's be honest, if they fill out a physical connect card, probably you are taking that caption that information digitally somehow, whether that be in your church management system, in software, or if it's just by tracking that information via something more basic like Excel.

00:08:07:08 - 00:08:31:29
Nick Clason
Nonetheless, you take it from a physical moment to digital. And so if you can offer a digital based connect card, then you know that you are going to be getting that information and you're going to be cutting out that middleman portion. The other thing that I offer in our digital are link in our description in most of our YouTube videos is what we call our digital Notes platform.

00:08:31:29 - 00:08:53:20
Nick Clason
And our digital notes is simply using the free, by the way, free YouVersion live events. And so if you've ever used that before, it's a thing that you can create. And on the back end on you version of the Bible app, you create a live service. And so I set our digital notes to go quote unquote live.

00:08:53:20 - 00:09:24:27
Nick Clason
So it's discovered in the live kind of panel of your you you version Bible app. It's when you discover when your church is live. And so I set that for when we're teaching our message live same day same time. However it does at the end give you a small URL. And so then the play, the digital notes plan, the live event can be clicked on and accessed at any time, regardless of if it is quote unquote live in the version Bible app.

00:09:24:29 - 00:09:45:16
Nick Clason
And so you can put text, you can put images, you can put Bible passages, and then they, the followers along, they can create private notes based off of all of those things. They can save them so that they can kind of archive them and come back later. But one of my favorite pieces to the digital notes is that you can create an external link.

00:09:45:16 - 00:10:09:01
Nick Clason
And so again, if a student is following along, live in the room or on YouTube at the end, they can they can have a live link to go out to Digital Connect card. They can have a live link to go out to camp signups. They can have a live link to go out to whatever you want it to be, whatever sort of call to action, whatever sort of next step your message may be pointing students toward.

00:10:09:03 - 00:10:38:21
Nick Clason
The other thing is, of course, it is on you version. And so you can also link Bible reading plans directly in there as well. And so think about it. What if you had a whole message on the importance of reading the Bible and getting in God's Word? And then what if you actually had a Bible reading plan that they could start reading that night or the next morning that they could start enjoying and begin reading to help them follow through on what you were talking about?

00:10:38:23 - 00:11:04:15
Nick Clason
So obviously, in addition, right, like in addition to posting videos to YouTube to reach more students for 95% of teenagers have or will plan to spend some of their time or at least use the app in some way, shape or form. There are, I think, five additional like benefits to sitting down and pre filming your talks direct to camera benefit number one is more practice.

00:11:04:15 - 00:11:22:23
Nick Clason
It gives you an opportunity to engage with your content more frequently than just getting up and teaching it live on a Wednesday night or Sunday morning or whenever that might be. And so by the time you do actually get around on Wednesday night or Sunday morning to deliver your content, direct camera, you've already delivered it at least once.

00:11:22:23 - 00:11:56:02
Nick Clason
And if you need more takes, maybe two or three, and so you're much more familiar with the content and the concepts that you were teaching. Benefit number two is, of course, you're going to be forced to get ahead. You're going to be forced to to be working ahead in your delivery of of this content and preparation. So my workflow goes, I sit down and I write it all out and not linked in my $100 or less leveling up guide.

00:11:56:05 - 00:12:17:19
Nick Clason
But one that is recommended potentially you may have to get a beefier tripod is using a using a teleprompter holder. And so you can get a teleprompter and you can use an iPad with the free teleprompter app. But so I sit down, I prep my message and I script it out and I may script it word for word.

00:12:17:22 - 00:12:48:25
Nick Clason
2000 or 2500 words is usually a good length for YouTube. It helps me hopefully shoot in under the 15 minute mark. That's always my goal on time. Write it all out and then deliver it Direct camera. That's where I include things like subscribe and cards linked up at the top and end screens like I write and spell every single thing out word for word, so that then the teleprompter will just kind of do its thing and flow right in front of me and I just read it directly there.

00:12:48:28 - 00:13:17:08
Nick Clason
It does take a little bit of work to get used to it. It is a skill that's not exactly natural. You can do it. But, you know, I'm just letting you know, get get used to it. Then also I have I then take the the manuscript, the full YouTube manuscript, and I use Google Drive. And so I create a new copy of that an in a different folder, and I rename it live talk notes.

00:13:17:12 - 00:13:50:08
Nick Clason
And so then I go back through that and I add highlights and I add all of those types of things, like, you know, yellow is, is like on screen or slide. Green is like any scripture or whatever, any video clips because like I may not actually like show a video clip on when I'm filming it to YouTube. If I do, it might just be some B-roll over top of the background as opposed to like showing a full on like video clip, like stop, pause the room, watch screen, come back type of thing, video clips and interactive elements.

00:13:50:08 - 00:14:09:00
Nick Clason
I add all those things, but I do it in a completely different document. I adapt it from the manuscript to more of like an outline type style. And then as I'm doing that, I'm also building slides and putting it into a thing like Sidekick, where I can use integrated tools like the wheel and name Picker and the live voting elements and all those types of things.

00:14:09:00 - 00:14:34:10
Nick Clason
More info link down below on Sidekick Sidekick.tv And so my workflow is my head. I write it, I deliver it, direct camera, and then I also readapt it to be taught in the room in between. When I shoot it and readapt it is when we're editing it or posting it, we're adding thumbnails or adding time codes, all the YouTube type things that need to take place.

00:14:34:10 - 00:15:05:04
Nick Clason
So that is live. Usually the Monday before what we we posted on Monday and then deliver it live in the room on Wednesday. And then our students discuss it again on the following Sunday morning. So that whole week on social, our focus is, you know, Monday it drops, Wednesdays are live teaching and then Sunday they discuss it and then woven all throughout there are you know several different like kind of teaching videos social media type clips.

00:15:05:06 - 00:15:32:29
Nick Clason
Benefit number three is it will help you create evergreen type content. Evergreen content is just a marketing word for content that is always relevant. In fact, last night I had a student from a former ministry and a former church that's going through a difficult and tough time. So hey, like I'm having a hard time. Like things are rough, you know, and some have had some some bad news and some kind of tragedy hit their family.

00:15:32:29 - 00:16:07:10
Nick Clason
And so we don't even have this live yet. Like we're getting these back right now from our editor. But we are about to launch into a series called When Bad Things Happen. I have a link actually down below if you're interested in that series that is available on ym360 curriculum site. But we taught it as a student ministry team and like I said, it's not live on YouTube yet, but I was sending her the links to our direct drop box like videos so or Google Drive videos so that she could watch it.

00:16:07:12 - 00:16:32:07
Nick Clason
And that's again like that's one of the benefits of filming your content is that when someone's going through a hard time who lives a thousand miles away, you can send them stuff like this that might be able to help them get through it and navigate through life. You see, this isn't just a vanity thing. Like you can help students, you can help care for students, shepherds, students, disciple students, teach students.

00:16:32:07 - 00:16:55:16
Nick Clason
When you film, you're content. That's what you want to do. Live in the room, right? The difference is church is often built like a organization that's trying to capture people through a cable TV style of of marketing as opposed to an OnDemand style of marketing. And when you preach from your messages, you can start to wade into that quote unquote, on demand type of messaging.

00:16:55:16 - 00:17:13:11
Nick Clason
So when someone's going through a hard time or when someone needs a guide to how to use the Bible or whatever it is that you have taught that you know is valuable, you can send them to your YouTube channel for a link to evergreen content, to content that matters. And so benefit number four, of course, is it's the antidote.

00:17:13:11 - 00:17:37:02
Nick Clason
It is the cure to travel sports. Not entirely like that. Kids still traveling to baseball, but if you film your messages while they're still going to be traveling to baseball, would you rather them travel to baseball, miss out on church altogether, or would you rather them travel to baseball and still have the opportunity to catch up on the series, to hear the message to learn the thing?

00:17:37:02 - 00:18:03:04
Nick Clason
Like I think we would all take option two. I mean, maybe we all like option three, which is like nuking travel baseball so that it never happens again. But since that's probably not going to be an option, we'll settle for option number two and options are an option. But side benefit number five of pre filming your messages is Sean Cannell the guru of YouTube, has a strategy called Ask specific questions.

00:18:03:04 - 00:18:32:06
Nick Clason
ASQ or actually not ask answer specific questions. So think about it, right? You can answer your students specific questions. For example, how do I respond when bad things happen? Boom, That's a teaching series. Answer that question posted to YouTube. The goal is not necessarily to go viral and be caught and seen by other students in other states and other student ministries, though that can be something that happens.

00:18:32:06 - 00:18:54:22
Nick Clason
But that's not the goal, right? The goal is to create content that is going to be helpful and beneficial to answer specific questions about God, about faith, about theology to the students that God has entrusted into you and into your care. Once you've shot the content, you now move into the hardest space of all of this process, probably, which is editing.

00:18:54:25 - 00:19:19:10
Nick Clason
And there are some three different ways that you can do it. Cap Cut, DaVinci Resolve. Those are linked down below in the description, but also linked right here on screen is the best editing tools in the best editing apps, how to edit, how to level up your editing and why editing on videos does actually matter. So go ahead.

00:19:19:10 - 00:19:35:04
Nick Clason
Take a look at that video. We love to catch you over there as we're continuing on our YouTube for Youth Ministry playlist. But don't forget and as always, stay hybrid.

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DESCRIPTION
📹YouTube is the perfect platform for youth pastors and youth ministries.
Why?

  • 95% of youth group teenagers are on YouTube
  • YouTube is the 2nd largest search engine, powered by Google
  • YouTube plays to the skillset of all youth pastors

In this video, let's help you start sitting down in front of the camera and filming messages and content for your youth group!
Follow along as we unpack the best practices guide of YouTube for Youth Pastors:
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
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https://youtu.be/3bq5CGstZmE

//GET STARTED FOR UNDER $100
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//SONY ZVE-10
https://walmrt.us/3IyaDWv

//SEAN CANNEL & THINK MEDIA
https://www.youtube.com/@seanTHiNKs

//FULL-PROOF TIME MANAGEMENT GUIDE
https://www.youtube.com/watch?v=xlS1kWcQBS8&t=189s

//YOUVERSION LIVE EVENTS
https://my.bible.com/events

//TELEPROMPTER
https://walmrt.us/4a6ZJU1

//TOP 5 YOUTH CURRICULUMS: RANKED!
https://www.youtube.com/watch?v=TTQXsananwI

//WHEN BAD THINGS HAPPEN
[Link Placeholder]

//SIDEKICK
http://www.sidekick.tv

FREE VIDEO EDITING OPTIONS
//CAPCUT
https://www.capcut.com

//DAVINCI RESOLVE

https://www.blackmagicdesign.com/event/davinciresolvedownload

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🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products

SONY ZVE-10
https://walmrt.us/3IyaDWv

BEST DYM RESOURCES
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TRY REV.COM FOR TRANSCRIBING
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--------------
🕰️TIMECODES
00:00 Why Youth Pastors should Pre-Film their Messages
02:10 Leveling Up Your YouTube Gear
06:54 Adding Shownotes to your YouTube Videos
10:31 Top 5 Benefits of Pre-Filming Your Messages to YouTube

TRANSCRIPT
00:00:00:00 - 00:00:31:03
Nick Clason
Youth Pastor, Let me guess, you have a desire for the students that you have been entrusted to in your care to come, to learn, know, love and follow Jesus. And let me guess, part of that strategy, part of that way that you hope students do that is to show up for them and to be there when they have difficult and tough questions to help them answer and make sense of life which is around them.

00:00:31:04 - 00:00:57:13
Nick Clason
Well, according to Pew Research, 95% of teenagers have used will use or plan to use the platform of YouTube. And so from the most conservative parents in your church who would never even imagine letting their kids enter the World Wide Web to all the way to the least restrictive parents who gave their kids a phone and let them have wild access to the Internet.

00:00:57:15 - 00:01:21:28
Nick Clason
YouTube is a great strategy and a great platform for students and student ministry. Like if in your youth ministry context, you're using YouTube, subscribe if you're not and hey, either way, hit the bell because we're in a playlist called YouTube for Youth Ministries. But how do we start posting content to YouTube? Like you might know these stats, You might know it's important.

00:01:21:28 - 00:01:44:06
Nick Clason
You might know students are on the you might know it's a really accessible platform, but how do you actually begin filming editing, recording and posting videos to YouTube? Well, this is the perfect video because in it I want to share with you what gear you can use to start leveling up your YouTube game with simply just shooting on your cell phone.

00:01:44:06 - 00:02:07:27
Nick Clason
I also want to talk about how you can manage your time to fit in the process of filming YouTube videos and posting it. I'm also going to give you some next steps directly out of this video so that you can start doing some side benefits for you. And then finally, how to actually edit your video so that it looks good and professional and fits the vibe that's going on YouTube.

00:02:08:03 - 00:02:33:28
Nick Clason
Welcome to the Hybrid ministry show. So if you're anything like me and you work at church, you look around your youth room and you compare it to the auditorium or the main church room that the rest of the or the rest of your, you know, big church is using where your pastors preaching on Sunday morning and you probably look and think, man, I don't have the gear to capture my services and post them on YouTube.

00:02:34:00 - 00:03:05:24
Nick Clason
And the answer to that is probably unequivocally 100% accurate. You probably don't. Right. But I actually have linked right here on screen my 100% completely free e-book, which is called 40 done for you posting tools, which really, honestly maybe needs a new title because what it ultimately is, is my complete philosophy as well as strategy guide for leveling up your YouTube and your social media game.

00:03:05:24 - 00:03:32:00
Nick Clason
It's all about creating custom content for YouTube. And so one of the elements in that e-book, if you click it and if you download it, is a link to a blog that I have created called YouTube Gear on a Budget. And simply what it is is it will help you level up your YouTube gear if you choose to shoot video on your phone that is of course the most expensive piece is that camera piece.

00:03:32:03 - 00:04:04:25
Nick Clason
But you can level up your game for less than $100 by adding in some external microphones. I have linked on in the e-book. Bluetooth wireless microphones, a shotgun style microphone for Android. The same thing's for for iPhones as well. Also, just like a phone based tripod, you can get a tabletop one that's a little shorter or you can get a full, full length standing tripod as well as a basic ring light that so, you know, your videos look decent with lighting.

00:04:05:01 - 00:04:27:25
Nick Clason
You can also take care of most of that by just filming in a space that has some good lighting. And then if you do want to go the next layer beyond just $100 or less, if you want to stop shooting on your phone and you want to start shooting on a good camera, the one that I recommend that was recommended to me by Sean Cannell via his YouTube channel, check out and Think Media.

00:04:27:27 - 00:04:50:29
Nick Clason
If you haven't had a chance. He is a YouTube guru, but the Sony ZVE-10. It’s a Great camera. We bought it along with the lens for about $700 in our student ministry space one time purchase. But now we're using it and we're using it for everything. We're using it for long form videos as well as vertically shot and vertically based videos.

00:04:51:04 - 00:05:15:19
Nick Clason
But one of the pieces, one of the challenges for most youth pastors is that we're running from fire to fire to fire to fire and meeting to meeting to me and to meeting this kid, kid who needs counseling, counseling, counseling, counseling, all the different things, all the different demands of our space and our time. We're linked right here at the top of this video is my 100% completely free, foolproof strategy for good time management.

00:05:15:19 - 00:05:38:26
Nick Clason
And here's the honest truth that frankly, like there are always going to be issues, are always going to be struggles, are always going to be fires and things that pop up on your calendar. But if you manage your time and just a little sneak peek like you are 100% completely in charge of your time and your time management.

00:05:38:26 - 00:06:02:17
Nick Clason
And so if you don't make a priority and a space in your calendar to sit down and pre film your messages, just like we're talking about here, like you are not going to be able to to start posting content to YouTube, you have to make it a priority just like you make sitting down and crafting a Wednesday night program a priority.

00:06:02:23 - 00:06:25:04
Nick Clason
You also have to make sitting down and pre filming your messages a priority. So you're probably going to have to get several weeks in advance on this, both on your teaching scope and curriculum, which link down below. I have link to my five favorite teaching curriculum, so go check that out. And in a video that we've dropped not too long ago, you can check that out if you're interested in something like that.

00:06:25:06 - 00:06:58:24
Nick Clason
But your plan, your curriculum, and then you'll write out your teaching and then you'll sit down and you'll deliver the message direct to camera, all because you told your time what was going to happen to it. And I'm not saying that you shouldn't counsel students and mute their senior pastor and plan for your Wednesday night, but if pre filming your message is if getting the message of Jesus and the message of hope out on the Internet, on YouTube is important to you, then you need to determine when you're going to place that that thing on your calendar to do it.

00:06:58:26 - 00:07:21:11
Nick Clason
Now, just like this YouTube video, all YouTube videos have a description section. And so when you are preaching or teaching or delivering some piece of content direct to camera on screen, you can always say down below in the description are links. And so for every single video that I post on my student Ministry's YouTube channel, we post two links.

00:07:21:11 - 00:07:45:00
Nick Clason
The first link is a next steps digital type connect card. And I think about if you live in the room and you want to challenge students to take the next step of getting baptized, or if you're alive in the room and they prayed to receive Christ or they just need some sort of prayer, you might point them to a physical connect card in the seatback in front of them, or at the middle of like a table or something like that.

00:07:45:00 - 00:08:07:07
Nick Clason
If you're sitting around tables in your space on the same way, you can offer a digital version. And I mean, let's be honest, if they fill out a physical connect card, probably you are taking that caption that information digitally somehow, whether that be in your church management system, in software, or if it's just by tracking that information via something more basic like Excel.

00:08:07:08 - 00:08:31:29
Nick Clason
Nonetheless, you take it from a physical moment to digital. And so if you can offer a digital based connect card, then you know that you are going to be getting that information and you're going to be cutting out that middleman portion. The other thing that I offer in our digital are link in our description in most of our YouTube videos is what we call our digital Notes platform.

00:08:31:29 - 00:08:53:20
Nick Clason
And our digital notes is simply using the free, by the way, free YouVersion live events. And so if you've ever used that before, it's a thing that you can create. And on the back end on you version of the Bible app, you create a live service. And so I set our digital notes to go quote unquote live.

00:08:53:20 - 00:09:24:27
Nick Clason
So it's discovered in the live kind of panel of your you you version Bible app. It's when you discover when your church is live. And so I set that for when we're teaching our message live same day same time. However it does at the end give you a small URL. And so then the play, the digital notes plan, the live event can be clicked on and accessed at any time, regardless of if it is quote unquote live in the version Bible app.

00:09:24:29 - 00:09:45:16
Nick Clason
And so you can put text, you can put images, you can put Bible passages, and then they, the followers along, they can create private notes based off of all of those things. They can save them so that they can kind of archive them and come back later. But one of my favorite pieces to the digital notes is that you can create an external link.

00:09:45:16 - 00:10:09:01
Nick Clason
And so again, if a student is following along, live in the room or on YouTube at the end, they can they can have a live link to go out to Digital Connect card. They can have a live link to go out to camp signups. They can have a live link to go out to whatever you want it to be, whatever sort of call to action, whatever sort of next step your message may be pointing students toward.

00:10:09:03 - 00:10:38:21
Nick Clason
The other thing is, of course, it is on you version. And so you can also link Bible reading plans directly in there as well. And so think about it. What if you had a whole message on the importance of reading the Bible and getting in God's Word? And then what if you actually had a Bible reading plan that they could start reading that night or the next morning that they could start enjoying and begin reading to help them follow through on what you were talking about?

00:10:38:23 - 00:11:04:15
Nick Clason
So obviously, in addition, right, like in addition to posting videos to YouTube to reach more students for 95% of teenagers have or will plan to spend some of their time or at least use the app in some way, shape or form. There are, I think, five additional like benefits to sitting down and pre filming your talks direct to camera benefit number one is more practice.

00:11:04:15 - 00:11:22:23
Nick Clason
It gives you an opportunity to engage with your content more frequently than just getting up and teaching it live on a Wednesday night or Sunday morning or whenever that might be. And so by the time you do actually get around on Wednesday night or Sunday morning to deliver your content, direct camera, you've already delivered it at least once.

00:11:22:23 - 00:11:56:02
Nick Clason
And if you need more takes, maybe two or three, and so you're much more familiar with the content and the concepts that you were teaching. Benefit number two is, of course, you're going to be forced to get ahead. You're going to be forced to to be working ahead in your delivery of of this content and preparation. So my workflow goes, I sit down and I write it all out and not linked in my $100 or less leveling up guide.

00:11:56:05 - 00:12:17:19
Nick Clason
But one that is recommended potentially you may have to get a beefier tripod is using a using a teleprompter holder. And so you can get a teleprompter and you can use an iPad with the free teleprompter app. But so I sit down, I prep my message and I script it out and I may script it word for word.

00:12:17:22 - 00:12:48:25
Nick Clason
2000 or 2500 words is usually a good length for YouTube. It helps me hopefully shoot in under the 15 minute mark. That's always my goal on time. Write it all out and then deliver it Direct camera. That's where I include things like subscribe and cards linked up at the top and end screens like I write and spell every single thing out word for word, so that then the teleprompter will just kind of do its thing and flow right in front of me and I just read it directly there.

00:12:48:28 - 00:13:17:08
Nick Clason
It does take a little bit of work to get used to it. It is a skill that's not exactly natural. You can do it. But, you know, I'm just letting you know, get get used to it. Then also I have I then take the the manuscript, the full YouTube manuscript, and I use Google Drive. And so I create a new copy of that an in a different folder, and I rename it live talk notes.

00:13:17:12 - 00:13:50:08
Nick Clason
And so then I go back through that and I add highlights and I add all of those types of things, like, you know, yellow is, is like on screen or slide. Green is like any scripture or whatever, any video clips because like I may not actually like show a video clip on when I'm filming it to YouTube. If I do, it might just be some B-roll over top of the background as opposed to like showing a full on like video clip, like stop, pause the room, watch screen, come back type of thing, video clips and interactive elements.

00:13:50:08 - 00:14:09:00
Nick Clason
I add all those things, but I do it in a completely different document. I adapt it from the manuscript to more of like an outline type style. And then as I'm doing that, I'm also building slides and putting it into a thing like Sidekick, where I can use integrated tools like the wheel and name Picker and the live voting elements and all those types of things.

00:14:09:00 - 00:14:34:10
Nick Clason
More info link down below on Sidekick Sidekick.tv And so my workflow is my head. I write it, I deliver it, direct camera, and then I also readapt it to be taught in the room in between. When I shoot it and readapt it is when we're editing it or posting it, we're adding thumbnails or adding time codes, all the YouTube type things that need to take place.

00:14:34:10 - 00:15:05:04
Nick Clason
So that is live. Usually the Monday before what we we posted on Monday and then deliver it live in the room on Wednesday. And then our students discuss it again on the following Sunday morning. So that whole week on social, our focus is, you know, Monday it drops, Wednesdays are live teaching and then Sunday they discuss it and then woven all throughout there are you know several different like kind of teaching videos social media type clips.

00:15:05:06 - 00:15:32:29
Nick Clason
Benefit number three is it will help you create evergreen type content. Evergreen content is just a marketing word for content that is always relevant. In fact, last night I had a student from a former ministry and a former church that's going through a difficult and tough time. So hey, like I'm having a hard time. Like things are rough, you know, and some have had some some bad news and some kind of tragedy hit their family.

00:15:32:29 - 00:16:07:10
Nick Clason
And so we don't even have this live yet. Like we're getting these back right now from our editor. But we are about to launch into a series called When Bad Things Happen. I have a link actually down below if you're interested in that series that is available on ym360 curriculum site. But we taught it as a student ministry team and like I said, it's not live on YouTube yet, but I was sending her the links to our direct drop box like videos so or Google Drive videos so that she could watch it.

00:16:07:12 - 00:16:32:07
Nick Clason
And that's again like that's one of the benefits of filming your content is that when someone's going through a hard time who lives a thousand miles away, you can send them stuff like this that might be able to help them get through it and navigate through life. You see, this isn't just a vanity thing. Like you can help students, you can help care for students, shepherds, students, disciple students, teach students.

00:16:32:07 - 00:16:55:16
Nick Clason
When you film, you're content. That's what you want to do. Live in the room, right? The difference is church is often built like a organization that's trying to capture people through a cable TV style of of marketing as opposed to an OnDemand style of marketing. And when you preach from your messages, you can start to wade into that quote unquote, on demand type of messaging.

00:16:55:16 - 00:17:13:11
Nick Clason
So when someone's going through a hard time or when someone needs a guide to how to use the Bible or whatever it is that you have taught that you know is valuable, you can send them to your YouTube channel for a link to evergreen content, to content that matters. And so benefit number four, of course, is it's the antidote.

00:17:13:11 - 00:17:37:02
Nick Clason
It is the cure to travel sports. Not entirely like that. Kids still traveling to baseball, but if you film your messages while they're still going to be traveling to baseball, would you rather them travel to baseball, miss out on church altogether, or would you rather them travel to baseball and still have the opportunity to catch up on the series, to hear the message to learn the thing?

00:17:37:02 - 00:18:03:04
Nick Clason
Like I think we would all take option two. I mean, maybe we all like option three, which is like nuking travel baseball so that it never happens again. But since that's probably not going to be an option, we'll settle for option number two and options are an option. But side benefit number five of pre filming your messages is Sean Cannell the guru of YouTube, has a strategy called Ask specific questions.

00:18:03:04 - 00:18:32:06
Nick Clason
ASQ or actually not ask answer specific questions. So think about it, right? You can answer your students specific questions. For example, how do I respond when bad things happen? Boom, That's a teaching series. Answer that question posted to YouTube. The goal is not necessarily to go viral and be caught and seen by other students in other states and other student ministries, though that can be something that happens.

00:18:32:06 - 00:18:54:22
Nick Clason
But that's not the goal, right? The goal is to create content that is going to be helpful and beneficial to answer specific questions about God, about faith, about theology to the students that God has entrusted into you and into your care. Once you've shot the content, you now move into the hardest space of all of this process, probably, which is editing.

00:18:54:25 - 00:19:19:10
Nick Clason
And there are some three different ways that you can do it. Cap Cut, DaVinci Resolve. Those are linked down below in the description, but also linked right here on screen is the best editing tools in the best editing apps, how to edit, how to level up your editing and why editing on videos does actually matter. So go ahead.

00:19:19:10 - 00:19:35:04
Nick Clason
Take a look at that video. We love to catch you over there as we're continuing on our YouTube for Youth Ministry playlist. But don't forget and as always, stay hybrid.

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