web01.fireside.fm Wed, 11 Mar 2026 20:16:46 -0500 Fireside (https://fireside.fm) Hybrid Ministry - Episodes Tagged with “Church Communication Tips” https://www.hybridministry.xyz/tags/church%20communication%20tips Thu, 24 Jul 2025 05:00:00 -0500 Hybrid Ministry is complicated and hard. Or is it? How do pastors and youth pastors create a vibrant extension, not replacement, of what's already happening during their weekly church services? To cater in a digital ministry way to an online focused ministry audience. Reaching Millennials, Gen Z and even Gen Alpha is going to require us to rethink some of the ways we do church. Follow along on YouTube: https://www.youtube.com/@clasonnick en-us episodic Digital Discipleship made easy Nick Clason Hybrid Ministry is complicated and hard. Or is it? How do pastors and youth pastors create a vibrant extension, not replacement, of what's already happening during their weekly church services? To cater in a digital ministry way to an online focused ministry audience. Reaching Millennials, Gen Z and even Gen Alpha is going to require us to rethink some of the ways we do church. Follow along on YouTube: https://www.youtube.com/@clasonnick no Digital, Online Church, Hybrid Ministry, Church, Meta, Gen Z, Millennials, Digital Marketing, Church Marketing, Youth Ministry, Student Ministry, Nick Clason, Digital Ministry, Church Social Media, Youth Ministry Social Media, YouTube for Church, YouTube for Youth Ministry, TikTok for Churches, TikTok for Youth Ministry, Instagram for Churches, Instagram for Youth Ministry, Facebook for Church, Facebook for Youth Ministry, Cell Phone Usage at Church Nick Clason nickclason@hybridministry.xyz Episode 159: Which Mic Should Youth Pastors Use? Pro vs Budget Options https://www.hybridministry.xyz/159 85205704-49b5-425e-a981-5ab704f8835c Thu, 24 Jul 2025 05:00:00 -0500 Nick Clason 159 Which Mic Should Youth Pastors Use? Pro vs Budget Options full Nick Clason In this video, Nick Clason breaks down *Which Microphone Youth Pastors Should Use*—comparing budget phone mics, mid-tier gear like the Rode Wireless Go II, and pro options like the Sennheiser G4 and MKE 600. Whether you're filming TikTok devos, sermon recaps, or launching a youth ministry podcast, Nick gives real-world demos and witty insights so your church content sounds clear, not cringey. If you're investing in custom content through tools like Nick's Seasonal Social Media Pack, this mic guide ensures your message lands with excellence and clarity—not broom closet vibes. 10:33 no In this video, Nick Clason breaks down Which Microphone Youth Pastors Should Use—comparing budget phone mics, mid-tier gear like the Rode Wireless Go II, and pro options like the Sennheiser G4 and MKE 600. Whether you're filming TikTok devos, sermon recaps, or launching a youth ministry podcast, Nick gives real-world demos and witty insights so your church content sounds clear, not cringey. If you're investing in custom content through tools like Nick's Seasonal Social Media Pack, this mic guide ensures your message lands with excellence and clarity—not broom closet vibes. ☀️ SUMMER SOCIAL MEDIA PACK https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=productsharecreator&utmcontent=join_link *🦸 HYBRID HEROS GET THE PACK FOR FREE! * https://www.patreon.com/hybridministry SHOW NOTES Shownotes & Transcripts https://www.hybridministry.xyz/159 CELLPHONE MICS [Budget] //Microphones For Android: USB-C BLUETOOTH WIRELESS MICROPHONE: https://walmrt.us/4neBo5g SHOTGUN MICROPHONE: https://walmrt.us/3SDIbZ3 //Microphones For iPhones: Lightning BLUETOOTH WIRELESS 2 MICROPHONES: https://walmrt.us/4bm7DJV MID TIER MICS Rode Wirelss GoII https://walmrt.us/3T669vA PRO LEVEL MICS (Require Audio Interface Equipment - see below!) Sennheiser EW 112P G4 Portable Wireless Lavalier Microphone System Band G https://walmrt.us/4b8jhr3 Sennheiser MKE 600 Shotgun Mic with XLR Plug to Jack 18’ Cable https://walmrt.us/44eGCFh PODCAST STYLE MICS (Require Audio Interface Equipment - see below!) FIFINE XLR/USB Dynamic Microphone for PC Computer, Studio Recording Mic https://walmrt.us/4e2Or53 Microphone Arm https://walmrt.us/3Zqkvex XLR Cables https://walmrt.us/3zgmEPr AUDIO INTERFACE Focusrite Scarlett 2i2 USB Audio Interface 3rd Gen https://walmrt.us/3WivDZD Focusrite Scarlett 18i8-in-8-Out USB Audio Interface, 3rd Generation https://walmrt.us/3Qgznqs Sennheiser HD 569 Closed Back Wired Headphones https://walmrt.us/3w5AgLI CAMERA Small Rig Video Trippod CT210, 75” Video Camera Tripod https://walmrt.us/4b7iaIe ILOKNZI 12in Liftable Teleprompter with Remote Control and APP https://walmrt.us/4a6ZJU1 Sony ZV-E10 New Mirrorless Camera https://walmrt.us/3JvVSE8 ✅ CHURCH COMMS DONE FOR YOU Hire me to run your church website, social media or communications! https://www.hybridministry.xyz/articles/comms 📊 [FREE] HYBRID STRATEGY GUIDE https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 📋 "PICK NICK'S BRAIN" Coaching Call https://www.hybridministry.xyz/articles/coaching 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz -------------- 🎉 FREE STUFF 🎉 We have all kinds of FREE Things that you can use in your context! The best way to pay us back is a review or a YouTube Subscribe! https://www.linktr.ee/clasonnick -------------- 🛠️TOOLS I USE THAT CAN HELP YOU! Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products //VIDIQ https://vidiq.com/hybrid //BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym //OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit -------------- 🕰️TIMECODES 00:00 Which Mic is Best for You? 01:10 Budget Mic - Bluetooth Mic 03:01 Mid Tier - Rode Wireless GoII 04:28 Pro Level - Sennheiser Portable Wireless Lavalier 05:37 BONUS - Sennheiser MKE 600 Shotgun Mic 07:39 BONUS #2 - Podcast Mics -------------- TRANSCRIPT 00:00:00:03 - 00:00:06:06 Nick Clason | Hybrid Ministry This microphone right here is less than $10. And I'm talking directly into my cell phone, 00:00:06:06 - 00:00:09:21 Nick Clason | Hybrid Ministry camera video and is being recorded to that audio track. 00:00:09:21 - 00:00:22:10 Nick Clason | Hybrid Ministry Meanwhile, if you switch to this lapel style microphone you see on news anchor host weatherman Stephen Smith on ESPN, this microphone is nearly $700, and it requires an audio recording interface. 00:00:22:10 - 00:00:27:02 Nick Clason | Hybrid Ministry And then we also have this middle of the road microphone here, podcast style microphone. 00:00:27:04 - 00:00:48:18 Nick Clason | Hybrid Ministry If you take my seasonal summer social media pack, which is less than $20, and you download it, you realize that as I'm hoping to help youth pastors create custom content that it's going to require at some points in time, a microphone. And what I want to do in this video is I want to show you all of the different array of options that you can use. 00:00:48:18 - 00:00:49:20 Nick Clason | Hybrid Ministry All the way from like 00:00:49:20 - 00:00:50:25 Nick Clason | Hybrid Ministry budget microphones 00:00:50:25 - 00:00:51:25 Nick Clason | Hybrid Ministry to the most 00:00:51:25 - 00:00:54:00 Nick Clason | Hybrid Ministry expensive Cadillac style microphones 00:00:54:00 - 00:01:09:22 Nick Clason | Hybrid Ministry to these mid tier podcast, but really cool and vibey looking microphones that your students are going to love. Because in this episode, we're going to answer the question, which mic should you use for the content that you're creating in your youth ministry? Welcome, my friends, to the Hybrid Ministry Show. 00:01:10:21 - 00:01:31:29 Nick Clason | Hybrid Ministry What's up everybody? Welcome to the Hybrid Ministry show. You and I haven't had a chance to meet yet. My name is Nick Klassen, and we're going to explore microphone. And they're really important because actually, right now, this exact audio is coming. Me talking directly to my camera on the other side of the room. You can see that so far of all the audios you heard is the worst style of audio. 00:01:32:00 - 00:01:51:27 Nick Clason | Hybrid Ministry And we're going to go through budget options as well as all the way up to the most expensive style of options. And you'll notice if you follow my hybrid ministry social media recommendations, that it's going to require you filming some of your own custom content, and that's going to require you to want to have a microphone, because this audio right here is just not doing it. 00:01:52:03 - 00:01:53:28 Nick Clason | Hybrid Ministry So first we're going to look at budget 00:01:53:28 - 00:02:20:26 Nick Clason | Hybrid Ministry Audio. This is my budget audio recommendation. It's one of these Bluetooth style microphones. They are really cheap. They clip on. They are wireless, which is nice. And they plug directly in to your phone. You can get these for less than $10. And at a minimum, what this does is the requirement for decent microphone audio is you just want to isolate the audio source away from the video source. 00:02:20:27 - 00:02:45:04 Nick Clason | Hybrid Ministry Now this one records directly into the actual video file. So you you like your video and your audio will be immediately linked up, which is good news. But I would say this one here, we're going to call this like the student ministry volunteer microphone. Like it's helpful. It gets the job done. But there's certainly like a lot more potential in your microphones. 00:02:45:04 - 00:03:01:09 Nick Clason | Hybrid Ministry But this is the run of the mill, the most basic. And if you are on a tight budget, you should definitely consider grabbing something like this. This is usb-C direct into Android or into the newer iPhones, or you can find the lightning connections. Both are available at the links down below in the show notes. 00:03:02:12 - 00:03:18:22 Nick Clason | Hybrid Ministry So this one right here is actually one of my newest recommendations. It's the road wireless go to. Not because I've been against it, but because it's just brand new. I just got it. And so right now I'm actually talking direct into my cell phone camera. 00:03:18:24 - 00:03:41:15 Nick Clason | Hybrid Ministry And right now I'm talking direct into my Sony ZV one camera, which that, camera is actually also linked down below in the link included in the description. I would call this one like the church in terms of microphones, but it's the church intern that actually reads commentaries and has maybe gone to at least a couple like Bible College or seminary classes. 00:03:41:15 - 00:03:58:00 Nick Clason | Hybrid Ministry And so, like, they know a little bit more what they're talking about. You can tell the quality on this microphone is quite a bit better than the quality of the last microphone. The pro, of course, is once again it's wireless. It's easy. And it can go direct into your cell phone. And so you don't need like a whole nother camera or anything to do that. 00:03:58:06 - 00:04:17:05 Nick Clason | Hybrid Ministry It also doesn't need any sort of audio interface. The downside is that, you know, it's going to run out of battery, and the quality just it might not be up to, you know, full like, professional grade level of quality. But once again, these are for social media. So maybe that's totally not that that needed, you know. 00:04:17:07 - 00:04:27:17 Nick Clason | Hybrid Ministry There are two of these actually in the pack. And so like you and then like, another person could each have one clip of mine or even use them for like a podcast, or something like that, if you really, you know, want it to go that route as well. 00:04:28:22 - 00:04:55:29 Nick Clason | Hybrid Ministry This pro-level microphone is the Sennheiser lavalier system. It is the senior pastor of microphones. It's buttoned up, it's expensive, it's intimidating, and it's very, very serious about what the job needs to be and about getting the job done. This one is probably the most overkill. It is more broadcast quality. It's great for live, it's great for studio stuff. 00:04:55:29 - 00:05:14:06 Nick Clason | Hybrid Ministry It is wireless. So you see, I have a pack that I have right here in my pocket. And this wire that's just like clipped on. Then here through my shirt. And then I have a receiver over there on my focus. Right. So this one does require an audio interface and it's not recording directly onto any of the video. 00:05:14:07 - 00:05:36:16 Nick Clason | Hybrid Ministry So you need to record this separately. You can use something like GarageBand or we use like Adobe Audition. But then you have to link this audio up with the audio from the camera. Now, I do have a couple other bonus options that might be worth considering, and I think I can add a little bit of punch to your studio, and we're going to check those out in the next section. 00:05:37:29 - 00:06:03:19 Nick Clason | Hybrid Ministry This microphone right here is the Sennheiser M-k 600. I would call this one if the last one was the senior pastor of microphones. This one is the executive pastor of microphones. It you know, it knows where to aim. And it's going to hit every single time. But you also better know what you're doing. So the pros and cons of this are you do not need pro as you don't need a wireless interface. 00:06:03:19 - 00:06:25:11 Nick Clason | Hybrid Ministry I am plugged directly into my Sony camera a can of course, is you will probably need some sort of adapter as this goes through an audio like one eighth cable inch headphone jack. And so you're going to need some sort of adapter, probably a microphone to usb-C or to lightning to go directly into your phone. The other con, of course, is it's wired okay. 00:06:25:11 - 00:06:43:14 Nick Clason | Hybrid Ministry And so like you're going to need, to have like an XLR cable. It's like what you would use for your worship, music or worship department. But you can see some of the pros of it. We use this a lot. We've used this almost exclusively, on our man on the Street videos. And so we've bought this, like, microphone flag with, like, our church branded logo in it. 00:06:43:16 - 00:07:02:17 Nick Clason | Hybrid Ministry It's also battery powered with just double A batteries. And so that's easier than trying to remember to plug in something that's like, usb-C or like rechargeable in that way. And so, this is a really good microphone. It is cheaper than the lavalier. And so this may be something that you want to do, when you buy it again, once again, link down below. 00:07:02:20 - 00:07:24:19 Nick Clason | Hybrid Ministry There is an option to mount it directly on to your camera. And you can mount it there and then it's like a shotgun style. The downside of that is if there's any distance between the camera and the person, it's going to pick up everything in between. So, like this entire episode, I've been moving around to different corners of our youth ministry, social media studio. 00:07:24:25 - 00:07:39:08 Nick Clason | Hybrid Ministry And, we have had incredibly bad sound bleed through these walls, which go and lead to our auditorium, which is why we ended up going for this next bonus item that you're going to see here. In the next section of this video. 00:07:40:12 - 00:08:04:01 Nick Clason | Hybrid Ministry And here we are. Back where we started. And these right here are the, podcast style microphones. There's once again a link down below in the show notes. You can check these out. These microphones are kind of like the youth pastor of microphones. They are professional. They're paid, they're full time. Hopefully you're full time and they're cool looking or like try hard, cool looking. 00:08:04:01 - 00:08:27:15 Nick Clason | Hybrid Ministry Maybe you're giving it too much. But the fact of the matter is these much, much to the opposite of the shotgun microphones before I catch almost zero sound bleed. And so for most of our like, we do drafts and we do seven questions here in this room for most of these videos, these microphones do a fantastic job of picking up the audio of the students that are talking directly into it. 00:08:27:18 - 00:08:47:07 Nick Clason | Hybrid Ministry Not to mention it cuts out some of the exterior wall noise that we were talking about in the last section and in the last clip. The cons of these, however, are they once again, they're XLR, so you are going to need like a music microphone. And oftentimes we use two of these. So you're going to need at least a two channel audio interface. 00:08:47:10 - 00:09:08:26 Nick Clason | Hybrid Ministry We use the focus rate Scarlett. Air you can check that out once again. Link down below for that in the show notes. The con of that, of course, is that is going to be an upgraded and an additional cost. And so you'll just have to figure out between this one or the Bluetooth wireless or the Rode Go Wireless two, or the condenser microphone or the lavalier microphone. 00:09:09:03 - 00:09:32:24 Nick Clason | Hybrid Ministry What microphone is best for you? Now here's what I'm going to tell you. I recorded all of this audio in its raw and rarest form. And so you're going to hear it. And you can now make the decision, based on listening to this podcast episode, which one you prefer and which one you like best, and which one sets in and makes the vibe for your student ministry and your social media. 00:09:32:24 - 00:09:53:23 Nick Clason | Hybrid Ministry But the good news is, this is no matter what you decide, my content, regardless of the quality of your microphone, whether you go budget or whether you go pro level, my content works for all of it. The 1799 summer seasonal Social Media Pack, which will allow you to not only get some done for your content, but it will also help encourage you to create some custom content. 00:09:53:23 - 00:10:18:20 Nick Clason | Hybrid Ministry And why you want custom is because you want your students, your face, your leaders, and you want your social media to feel real, and you want it to feel like you. And these microphones will help enhance that experience. And I want you to have an amazing and popping off social media. Hey, members of my Patreon who get a bonus weekly podcast also get that downloadable social media pack which is going to drop four times per year. 00:10:18:20 - 00:10:33:26 Nick Clason | Hybrid Ministry Every new season, they get it completely for free and as an included part of their membership tier, and it's actually cheaper to become a member than it is to download the pack outright. So consider doing that. But until next time. And as always, my friends, don't forget to stay hybrid. Nick Clason, Hybrid Ministry, Church Communication Tips, Social Media for Youth Ministry, ministry microphones, best mics for church, budget mic for pastors, pro audio for ministry, Rode Wireless Go II, Sennheiser G4 mic, podcast mic church, phone mic vs pro mic, YouTube for churches, Pro Church Tools, Brady Shearer, Andrew Schlect style, youth ministry tech, church video gear, audio setup for sermons, podcast setup for pastors, church livestream audio, mic comparison 2025 In this video, Nick Clason breaks down Which Microphone Youth Pastors Should Use—comparing budget phone mics, mid-tier gear like the Rode Wireless Go II, and pro options like the Sennheiser G4 and MKE 600. Whether you're filming TikTok devos, sermon recaps, or launching a youth ministry podcast, Nick gives real-world demos and witty insights so your church content sounds clear, not cringey.

If you're investing in custom content through tools like Nick's Seasonal Social Media Pack, this mic guide ensures your message lands with excellence and clarity—not broom closet vibes.

☀️ SUMMER SOCIAL MEDIA PACK
https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=productshare_creator&utm_content=join_link

*🦸 HYBRID HEROS GET THE PACK FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/159

CELLPHONE MICS [Budget]

//Microphones For Android: USB-C
BLUETOOTH WIRELESS MICROPHONE:
https://walmrt.us/4neBo5g

SHOTGUN MICROPHONE:
https://walmrt.us/3SDIbZ3

//Microphones For iPhones: Lightning
BLUETOOTH WIRELESS 2 MICROPHONES:
https://walmrt.us/4bm7DJV

MID TIER MICS

Rode Wirelss GoII
https://walmrt.us/3T669vA

PRO LEVEL MICS

(Require Audio Interface Equipment - see below!)
Sennheiser EW 112P G4 Portable Wireless Lavalier Microphone System Band G
https://walmrt.us/4b8jhr3

Sennheiser MKE 600 Shotgun Mic with XLR Plug to Jack 18’ Cable
https://walmrt.us/44eGCFh

PODCAST STYLE MICS

(Require Audio Interface Equipment - see below!)
FIFINE XLR/USB Dynamic Microphone for PC Computer, Studio Recording Mic
https://walmrt.us/4e2Or53

Microphone Arm
https://walmrt.us/3Zqkvex

XLR Cables
https://walmrt.us/3zgmEPr

AUDIO INTERFACE

Focusrite Scarlett 2i2 USB Audio Interface 3rd Gen
https://walmrt.us/3WivDZD

Focusrite Scarlett 18i8-in-8-Out USB Audio Interface, 3rd Generation
https://walmrt.us/3Qgznqs

Sennheiser HD 569 Closed Back Wired Headphones
https://walmrt.us/3w5AgLI

CAMERA

Small Rig Video Trippod CT210, 75” Video Camera Tripod
https://walmrt.us/4b7iaIe

ILOKNZI 12in Liftable Teleprompter with Remote Control and APP
https://walmrt.us/4a6ZJU1

Sony ZV-E10 New Mirrorless Camera
https://walmrt.us/3JvVSE8

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//VIDIQ
https://vidiq.com/hybrid

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 Which Mic is Best for You?
01:10 Budget Mic - Bluetooth Mic
03:01 Mid Tier - Rode Wireless GoII
04:28 Pro Level - Sennheiser Portable Wireless Lavalier
05:37 BONUS - Sennheiser MKE 600 Shotgun Mic
07:39 BONUS #2 - Podcast Mics

--------------
TRANSCRIPT
00:00:00:03 - 00:00:06:06
Nick Clason | Hybrid Ministry
This microphone right here is less than $10. And I'm talking directly into my cell phone,

00:00:06:06 - 00:00:09:21
Nick Clason | Hybrid Ministry
camera video and is being recorded to that audio track.

00:00:09:21 - 00:00:22:10
Nick Clason | Hybrid Ministry
Meanwhile, if you switch to this lapel style microphone you see on news anchor host weatherman Stephen Smith on ESPN, this microphone is nearly $700, and it requires an audio recording interface.

00:00:22:10 - 00:00:27:02
Nick Clason | Hybrid Ministry
And then we also have this middle of the road microphone here, podcast style microphone.

00:00:27:04 - 00:00:48:18
Nick Clason | Hybrid Ministry
If you take my seasonal summer social media pack, which is less than $20, and you download it, you realize that as I'm hoping to help youth pastors create custom content that it's going to require at some points in time, a microphone. And what I want to do in this video is I want to show you all of the different array of options that you can use.

00:00:48:18 - 00:00:49:20
Nick Clason | Hybrid Ministry
All the way from like

00:00:49:20 - 00:00:50:25
Nick Clason | Hybrid Ministry
budget microphones

00:00:50:25 - 00:00:51:25
Nick Clason | Hybrid Ministry
to the most

00:00:51:25 - 00:00:54:00
Nick Clason | Hybrid Ministry
expensive Cadillac style microphones

00:00:54:00 - 00:01:09:22
Nick Clason | Hybrid Ministry
to these mid tier podcast, but really cool and vibey looking microphones that your students are going to love. Because in this episode, we're going to answer the question, which mic should you use for the content that you're creating in your youth ministry? Welcome, my friends, to the Hybrid Ministry Show.

00:01:10:21 - 00:01:31:29
Nick Clason | Hybrid Ministry
What's up everybody? Welcome to the Hybrid Ministry show. You and I haven't had a chance to meet yet. My name is Nick Klassen, and we're going to explore microphone. And they're really important because actually, right now, this exact audio is coming. Me talking directly to my camera on the other side of the room. You can see that so far of all the audios you heard is the worst style of audio.

00:01:32:00 - 00:01:51:27
Nick Clason | Hybrid Ministry
And we're going to go through budget options as well as all the way up to the most expensive style of options. And you'll notice if you follow my hybrid ministry social media recommendations, that it's going to require you filming some of your own custom content, and that's going to require you to want to have a microphone, because this audio right here is just not doing it.

00:01:52:03 - 00:01:53:28
Nick Clason | Hybrid Ministry
So first we're going to look at budget

00:01:53:28 - 00:02:20:26
Nick Clason | Hybrid Ministry
Audio. This is my budget audio recommendation. It's one of these Bluetooth style microphones. They are really cheap. They clip on. They are wireless, which is nice. And they plug directly in to your phone. You can get these for less than $10. And at a minimum, what this does is the requirement for decent microphone audio is you just want to isolate the audio source away from the video source.

00:02:20:27 - 00:02:45:04
Nick Clason | Hybrid Ministry
Now this one records directly into the actual video file. So you you like your video and your audio will be immediately linked up, which is good news. But I would say this one here, we're going to call this like the student ministry volunteer microphone. Like it's helpful. It gets the job done. But there's certainly like a lot more potential in your microphones.

00:02:45:04 - 00:03:01:09
Nick Clason | Hybrid Ministry
But this is the run of the mill, the most basic. And if you are on a tight budget, you should definitely consider grabbing something like this. This is usb-C direct into Android or into the newer iPhones, or you can find the lightning connections. Both are available at the links down below in the show notes.

00:03:02:12 - 00:03:18:22
Nick Clason | Hybrid Ministry
So this one right here is actually one of my newest recommendations. It's the road wireless go to. Not because I've been against it, but because it's just brand new. I just got it. And so right now I'm actually talking direct into my cell phone camera.

00:03:18:24 - 00:03:41:15
Nick Clason | Hybrid Ministry
And right now I'm talking direct into my Sony ZV one camera, which that, camera is actually also linked down below in the link included in the description. I would call this one like the church in terms of microphones, but it's the church intern that actually reads commentaries and has maybe gone to at least a couple like Bible College or seminary classes.

00:03:41:15 - 00:03:58:00
Nick Clason | Hybrid Ministry
And so, like, they know a little bit more what they're talking about. You can tell the quality on this microphone is quite a bit better than the quality of the last microphone. The pro, of course, is once again it's wireless. It's easy. And it can go direct into your cell phone. And so you don't need like a whole nother camera or anything to do that.

00:03:58:06 - 00:04:17:05
Nick Clason | Hybrid Ministry
It also doesn't need any sort of audio interface. The downside is that, you know, it's going to run out of battery, and the quality just it might not be up to, you know, full like, professional grade level of quality. But once again, these are for social media. So maybe that's totally not that that needed, you know.

00:04:17:07 - 00:04:27:17
Nick Clason | Hybrid Ministry
There are two of these actually in the pack. And so like you and then like, another person could each have one clip of mine or even use them for like a podcast, or something like that, if you really, you know, want it to go that route as well.

00:04:28:22 - 00:04:55:29
Nick Clason | Hybrid Ministry
This pro-level microphone is the Sennheiser lavalier system. It is the senior pastor of microphones. It's buttoned up, it's expensive, it's intimidating, and it's very, very serious about what the job needs to be and about getting the job done. This one is probably the most overkill. It is more broadcast quality. It's great for live, it's great for studio stuff.

00:04:55:29 - 00:05:14:06
Nick Clason | Hybrid Ministry
It is wireless. So you see, I have a pack that I have right here in my pocket. And this wire that's just like clipped on. Then here through my shirt. And then I have a receiver over there on my focus. Right. So this one does require an audio interface and it's not recording directly onto any of the video.

00:05:14:07 - 00:05:36:16
Nick Clason | Hybrid Ministry
So you need to record this separately. You can use something like GarageBand or we use like Adobe Audition. But then you have to link this audio up with the audio from the camera. Now, I do have a couple other bonus options that might be worth considering, and I think I can add a little bit of punch to your studio, and we're going to check those out in the next section.

00:05:37:29 - 00:06:03:19
Nick Clason | Hybrid Ministry
This microphone right here is the Sennheiser M-k 600. I would call this one if the last one was the senior pastor of microphones. This one is the executive pastor of microphones. It you know, it knows where to aim. And it's going to hit every single time. But you also better know what you're doing. So the pros and cons of this are you do not need pro as you don't need a wireless interface.

00:06:03:19 - 00:06:25:11
Nick Clason | Hybrid Ministry
I am plugged directly into my Sony camera a can of course, is you will probably need some sort of adapter as this goes through an audio like one eighth cable inch headphone jack. And so you're going to need some sort of adapter, probably a microphone to usb-C or to lightning to go directly into your phone. The other con, of course, is it's wired okay.

00:06:25:11 - 00:06:43:14
Nick Clason | Hybrid Ministry
And so like you're going to need, to have like an XLR cable. It's like what you would use for your worship, music or worship department. But you can see some of the pros of it. We use this a lot. We've used this almost exclusively, on our man on the Street videos. And so we've bought this, like, microphone flag with, like, our church branded logo in it.

00:06:43:16 - 00:07:02:17
Nick Clason | Hybrid Ministry
It's also battery powered with just double A batteries. And so that's easier than trying to remember to plug in something that's like, usb-C or like rechargeable in that way. And so, this is a really good microphone. It is cheaper than the lavalier. And so this may be something that you want to do, when you buy it again, once again, link down below.

00:07:02:20 - 00:07:24:19
Nick Clason | Hybrid Ministry
There is an option to mount it directly on to your camera. And you can mount it there and then it's like a shotgun style. The downside of that is if there's any distance between the camera and the person, it's going to pick up everything in between. So, like this entire episode, I've been moving around to different corners of our youth ministry, social media studio.

00:07:24:25 - 00:07:39:08
Nick Clason | Hybrid Ministry
And, we have had incredibly bad sound bleed through these walls, which go and lead to our auditorium, which is why we ended up going for this next bonus item that you're going to see here. In the next section of this video.

00:07:40:12 - 00:08:04:01
Nick Clason | Hybrid Ministry
And here we are. Back where we started. And these right here are the, podcast style microphones. There's once again a link down below in the show notes. You can check these out. These microphones are kind of like the youth pastor of microphones. They are professional. They're paid, they're full time. Hopefully you're full time and they're cool looking or like try hard, cool looking.

00:08:04:01 - 00:08:27:15
Nick Clason | Hybrid Ministry
Maybe you're giving it too much. But the fact of the matter is these much, much to the opposite of the shotgun microphones before I catch almost zero sound bleed. And so for most of our like, we do drafts and we do seven questions here in this room for most of these videos, these microphones do a fantastic job of picking up the audio of the students that are talking directly into it.

00:08:27:18 - 00:08:47:07
Nick Clason | Hybrid Ministry
Not to mention it cuts out some of the exterior wall noise that we were talking about in the last section and in the last clip. The cons of these, however, are they once again, they're XLR, so you are going to need like a music microphone. And oftentimes we use two of these. So you're going to need at least a two channel audio interface.

00:08:47:10 - 00:09:08:26
Nick Clason | Hybrid Ministry
We use the focus rate Scarlett. Air you can check that out once again. Link down below for that in the show notes. The con of that, of course, is that is going to be an upgraded and an additional cost. And so you'll just have to figure out between this one or the Bluetooth wireless or the Rode Go Wireless two, or the condenser microphone or the lavalier microphone.

00:09:09:03 - 00:09:32:24
Nick Clason | Hybrid Ministry
What microphone is best for you? Now here's what I'm going to tell you. I recorded all of this audio in its raw and rarest form. And so you're going to hear it. And you can now make the decision, based on listening to this podcast episode, which one you prefer and which one you like best, and which one sets in and makes the vibe for your student ministry and your social media.

00:09:32:24 - 00:09:53:23
Nick Clason | Hybrid Ministry
But the good news is, this is no matter what you decide, my content, regardless of the quality of your microphone, whether you go budget or whether you go pro level, my content works for all of it. The 1799 summer seasonal Social Media Pack, which will allow you to not only get some done for your content, but it will also help encourage you to create some custom content.

00:09:53:23 - 00:10:18:20
Nick Clason | Hybrid Ministry
And why you want custom is because you want your students, your face, your leaders, and you want your social media to feel real, and you want it to feel like you. And these microphones will help enhance that experience. And I want you to have an amazing and popping off social media. Hey, members of my Patreon who get a bonus weekly podcast also get that downloadable social media pack which is going to drop four times per year.

00:10:18:20 - 00:10:33:26
Nick Clason | Hybrid Ministry
Every new season, they get it completely for free and as an included part of their membership tier, and it's actually cheaper to become a member than it is to download the pack outright. So consider doing that. But until next time. And as always, my friends, don't forget to stay hybrid.

]]> In this video, Nick Clason breaks down Which Microphone Youth Pastors Should Use—comparing budget phone mics, mid-tier gear like the Rode Wireless Go II, and pro options like the Sennheiser G4 and MKE 600. Whether you're filming TikTok devos, sermon recaps, or launching a youth ministry podcast, Nick gives real-world demos and witty insights so your church content sounds clear, not cringey.

If you're investing in custom content through tools like Nick's Seasonal Social Media Pack, this mic guide ensures your message lands with excellence and clarity—not broom closet vibes.

☀️ SUMMER SOCIAL MEDIA PACK
https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=productshare_creator&utm_content=join_link

*🦸 HYBRID HEROS GET THE PACK FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/159

CELLPHONE MICS [Budget]

//Microphones For Android: USB-C
BLUETOOTH WIRELESS MICROPHONE:
https://walmrt.us/4neBo5g

SHOTGUN MICROPHONE:
https://walmrt.us/3SDIbZ3

//Microphones For iPhones: Lightning
BLUETOOTH WIRELESS 2 MICROPHONES:
https://walmrt.us/4bm7DJV

MID TIER MICS

Rode Wirelss GoII
https://walmrt.us/3T669vA

PRO LEVEL MICS

(Require Audio Interface Equipment - see below!)
Sennheiser EW 112P G4 Portable Wireless Lavalier Microphone System Band G
https://walmrt.us/4b8jhr3

Sennheiser MKE 600 Shotgun Mic with XLR Plug to Jack 18’ Cable
https://walmrt.us/44eGCFh

PODCAST STYLE MICS

(Require Audio Interface Equipment - see below!)
FIFINE XLR/USB Dynamic Microphone for PC Computer, Studio Recording Mic
https://walmrt.us/4e2Or53

Microphone Arm
https://walmrt.us/3Zqkvex

XLR Cables
https://walmrt.us/3zgmEPr

AUDIO INTERFACE

Focusrite Scarlett 2i2 USB Audio Interface 3rd Gen
https://walmrt.us/3WivDZD

Focusrite Scarlett 18i8-in-8-Out USB Audio Interface, 3rd Generation
https://walmrt.us/3Qgznqs

Sennheiser HD 569 Closed Back Wired Headphones
https://walmrt.us/3w5AgLI

CAMERA

Small Rig Video Trippod CT210, 75” Video Camera Tripod
https://walmrt.us/4b7iaIe

ILOKNZI 12in Liftable Teleprompter with Remote Control and APP
https://walmrt.us/4a6ZJU1

Sony ZV-E10 New Mirrorless Camera
https://walmrt.us/3JvVSE8

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//VIDIQ
https://vidiq.com/hybrid

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 Which Mic is Best for You?
01:10 Budget Mic - Bluetooth Mic
03:01 Mid Tier - Rode Wireless GoII
04:28 Pro Level - Sennheiser Portable Wireless Lavalier
05:37 BONUS - Sennheiser MKE 600 Shotgun Mic
07:39 BONUS #2 - Podcast Mics

--------------
TRANSCRIPT
00:00:00:03 - 00:00:06:06
Nick Clason | Hybrid Ministry
This microphone right here is less than $10. And I'm talking directly into my cell phone,

00:00:06:06 - 00:00:09:21
Nick Clason | Hybrid Ministry
camera video and is being recorded to that audio track.

00:00:09:21 - 00:00:22:10
Nick Clason | Hybrid Ministry
Meanwhile, if you switch to this lapel style microphone you see on news anchor host weatherman Stephen Smith on ESPN, this microphone is nearly $700, and it requires an audio recording interface.

00:00:22:10 - 00:00:27:02
Nick Clason | Hybrid Ministry
And then we also have this middle of the road microphone here, podcast style microphone.

00:00:27:04 - 00:00:48:18
Nick Clason | Hybrid Ministry
If you take my seasonal summer social media pack, which is less than $20, and you download it, you realize that as I'm hoping to help youth pastors create custom content that it's going to require at some points in time, a microphone. And what I want to do in this video is I want to show you all of the different array of options that you can use.

00:00:48:18 - 00:00:49:20
Nick Clason | Hybrid Ministry
All the way from like

00:00:49:20 - 00:00:50:25
Nick Clason | Hybrid Ministry
budget microphones

00:00:50:25 - 00:00:51:25
Nick Clason | Hybrid Ministry
to the most

00:00:51:25 - 00:00:54:00
Nick Clason | Hybrid Ministry
expensive Cadillac style microphones

00:00:54:00 - 00:01:09:22
Nick Clason | Hybrid Ministry
to these mid tier podcast, but really cool and vibey looking microphones that your students are going to love. Because in this episode, we're going to answer the question, which mic should you use for the content that you're creating in your youth ministry? Welcome, my friends, to the Hybrid Ministry Show.

00:01:10:21 - 00:01:31:29
Nick Clason | Hybrid Ministry
What's up everybody? Welcome to the Hybrid Ministry show. You and I haven't had a chance to meet yet. My name is Nick Klassen, and we're going to explore microphone. And they're really important because actually, right now, this exact audio is coming. Me talking directly to my camera on the other side of the room. You can see that so far of all the audios you heard is the worst style of audio.

00:01:32:00 - 00:01:51:27
Nick Clason | Hybrid Ministry
And we're going to go through budget options as well as all the way up to the most expensive style of options. And you'll notice if you follow my hybrid ministry social media recommendations, that it's going to require you filming some of your own custom content, and that's going to require you to want to have a microphone, because this audio right here is just not doing it.

00:01:52:03 - 00:01:53:28
Nick Clason | Hybrid Ministry
So first we're going to look at budget

00:01:53:28 - 00:02:20:26
Nick Clason | Hybrid Ministry
Audio. This is my budget audio recommendation. It's one of these Bluetooth style microphones. They are really cheap. They clip on. They are wireless, which is nice. And they plug directly in to your phone. You can get these for less than $10. And at a minimum, what this does is the requirement for decent microphone audio is you just want to isolate the audio source away from the video source.

00:02:20:27 - 00:02:45:04
Nick Clason | Hybrid Ministry
Now this one records directly into the actual video file. So you you like your video and your audio will be immediately linked up, which is good news. But I would say this one here, we're going to call this like the student ministry volunteer microphone. Like it's helpful. It gets the job done. But there's certainly like a lot more potential in your microphones.

00:02:45:04 - 00:03:01:09
Nick Clason | Hybrid Ministry
But this is the run of the mill, the most basic. And if you are on a tight budget, you should definitely consider grabbing something like this. This is usb-C direct into Android or into the newer iPhones, or you can find the lightning connections. Both are available at the links down below in the show notes.

00:03:02:12 - 00:03:18:22
Nick Clason | Hybrid Ministry
So this one right here is actually one of my newest recommendations. It's the road wireless go to. Not because I've been against it, but because it's just brand new. I just got it. And so right now I'm actually talking direct into my cell phone camera.

00:03:18:24 - 00:03:41:15
Nick Clason | Hybrid Ministry
And right now I'm talking direct into my Sony ZV one camera, which that, camera is actually also linked down below in the link included in the description. I would call this one like the church in terms of microphones, but it's the church intern that actually reads commentaries and has maybe gone to at least a couple like Bible College or seminary classes.

00:03:41:15 - 00:03:58:00
Nick Clason | Hybrid Ministry
And so, like, they know a little bit more what they're talking about. You can tell the quality on this microphone is quite a bit better than the quality of the last microphone. The pro, of course, is once again it's wireless. It's easy. And it can go direct into your cell phone. And so you don't need like a whole nother camera or anything to do that.

00:03:58:06 - 00:04:17:05
Nick Clason | Hybrid Ministry
It also doesn't need any sort of audio interface. The downside is that, you know, it's going to run out of battery, and the quality just it might not be up to, you know, full like, professional grade level of quality. But once again, these are for social media. So maybe that's totally not that that needed, you know.

00:04:17:07 - 00:04:27:17
Nick Clason | Hybrid Ministry
There are two of these actually in the pack. And so like you and then like, another person could each have one clip of mine or even use them for like a podcast, or something like that, if you really, you know, want it to go that route as well.

00:04:28:22 - 00:04:55:29
Nick Clason | Hybrid Ministry
This pro-level microphone is the Sennheiser lavalier system. It is the senior pastor of microphones. It's buttoned up, it's expensive, it's intimidating, and it's very, very serious about what the job needs to be and about getting the job done. This one is probably the most overkill. It is more broadcast quality. It's great for live, it's great for studio stuff.

00:04:55:29 - 00:05:14:06
Nick Clason | Hybrid Ministry
It is wireless. So you see, I have a pack that I have right here in my pocket. And this wire that's just like clipped on. Then here through my shirt. And then I have a receiver over there on my focus. Right. So this one does require an audio interface and it's not recording directly onto any of the video.

00:05:14:07 - 00:05:36:16
Nick Clason | Hybrid Ministry
So you need to record this separately. You can use something like GarageBand or we use like Adobe Audition. But then you have to link this audio up with the audio from the camera. Now, I do have a couple other bonus options that might be worth considering, and I think I can add a little bit of punch to your studio, and we're going to check those out in the next section.

00:05:37:29 - 00:06:03:19
Nick Clason | Hybrid Ministry
This microphone right here is the Sennheiser M-k 600. I would call this one if the last one was the senior pastor of microphones. This one is the executive pastor of microphones. It you know, it knows where to aim. And it's going to hit every single time. But you also better know what you're doing. So the pros and cons of this are you do not need pro as you don't need a wireless interface.

00:06:03:19 - 00:06:25:11
Nick Clason | Hybrid Ministry
I am plugged directly into my Sony camera a can of course, is you will probably need some sort of adapter as this goes through an audio like one eighth cable inch headphone jack. And so you're going to need some sort of adapter, probably a microphone to usb-C or to lightning to go directly into your phone. The other con, of course, is it's wired okay.

00:06:25:11 - 00:06:43:14
Nick Clason | Hybrid Ministry
And so like you're going to need, to have like an XLR cable. It's like what you would use for your worship, music or worship department. But you can see some of the pros of it. We use this a lot. We've used this almost exclusively, on our man on the Street videos. And so we've bought this, like, microphone flag with, like, our church branded logo in it.

00:06:43:16 - 00:07:02:17
Nick Clason | Hybrid Ministry
It's also battery powered with just double A batteries. And so that's easier than trying to remember to plug in something that's like, usb-C or like rechargeable in that way. And so, this is a really good microphone. It is cheaper than the lavalier. And so this may be something that you want to do, when you buy it again, once again, link down below.

00:07:02:20 - 00:07:24:19
Nick Clason | Hybrid Ministry
There is an option to mount it directly on to your camera. And you can mount it there and then it's like a shotgun style. The downside of that is if there's any distance between the camera and the person, it's going to pick up everything in between. So, like this entire episode, I've been moving around to different corners of our youth ministry, social media studio.

00:07:24:25 - 00:07:39:08
Nick Clason | Hybrid Ministry
And, we have had incredibly bad sound bleed through these walls, which go and lead to our auditorium, which is why we ended up going for this next bonus item that you're going to see here. In the next section of this video.

00:07:40:12 - 00:08:04:01
Nick Clason | Hybrid Ministry
And here we are. Back where we started. And these right here are the, podcast style microphones. There's once again a link down below in the show notes. You can check these out. These microphones are kind of like the youth pastor of microphones. They are professional. They're paid, they're full time. Hopefully you're full time and they're cool looking or like try hard, cool looking.

00:08:04:01 - 00:08:27:15
Nick Clason | Hybrid Ministry
Maybe you're giving it too much. But the fact of the matter is these much, much to the opposite of the shotgun microphones before I catch almost zero sound bleed. And so for most of our like, we do drafts and we do seven questions here in this room for most of these videos, these microphones do a fantastic job of picking up the audio of the students that are talking directly into it.

00:08:27:18 - 00:08:47:07
Nick Clason | Hybrid Ministry
Not to mention it cuts out some of the exterior wall noise that we were talking about in the last section and in the last clip. The cons of these, however, are they once again, they're XLR, so you are going to need like a music microphone. And oftentimes we use two of these. So you're going to need at least a two channel audio interface.

00:08:47:10 - 00:09:08:26
Nick Clason | Hybrid Ministry
We use the focus rate Scarlett. Air you can check that out once again. Link down below for that in the show notes. The con of that, of course, is that is going to be an upgraded and an additional cost. And so you'll just have to figure out between this one or the Bluetooth wireless or the Rode Go Wireless two, or the condenser microphone or the lavalier microphone.

00:09:09:03 - 00:09:32:24
Nick Clason | Hybrid Ministry
What microphone is best for you? Now here's what I'm going to tell you. I recorded all of this audio in its raw and rarest form. And so you're going to hear it. And you can now make the decision, based on listening to this podcast episode, which one you prefer and which one you like best, and which one sets in and makes the vibe for your student ministry and your social media.

00:09:32:24 - 00:09:53:23
Nick Clason | Hybrid Ministry
But the good news is, this is no matter what you decide, my content, regardless of the quality of your microphone, whether you go budget or whether you go pro level, my content works for all of it. The 1799 summer seasonal Social Media Pack, which will allow you to not only get some done for your content, but it will also help encourage you to create some custom content.

00:09:53:23 - 00:10:18:20
Nick Clason | Hybrid Ministry
And why you want custom is because you want your students, your face, your leaders, and you want your social media to feel real, and you want it to feel like you. And these microphones will help enhance that experience. And I want you to have an amazing and popping off social media. Hey, members of my Patreon who get a bonus weekly podcast also get that downloadable social media pack which is going to drop four times per year.

00:10:18:20 - 00:10:33:26
Nick Clason | Hybrid Ministry
Every new season, they get it completely for free and as an included part of their membership tier, and it's actually cheaper to become a member than it is to download the pack outright. So consider doing that. But until next time. And as always, my friends, don't forget to stay hybrid.

]]> Episode 158: This Changes Everything - Train Up Teenagers! https://www.hybridministry.xyz/158 3600a0f2-5274-4766-93f5-d139329af230 Thu, 17 Jul 2025 05:00:00 -0500 Nick Clason 158 This Changes Everything - Train Up Teenagers! full Nick Clason In this episode, Nick Clason of the Hybrid Ministry Show, unpacks the #1 thing he's done to make his church's social media strategy keep running amidst the busy seasons. Not to mention, his full-scale strategy that will not only give you the space to level students up into leadership, but provide you with the posting plan while they're learning. Tune in! 8:15 no In this episode, Nick Clason of the Hybrid Ministry Show, unpacks the #1 thing he's done to make his church's social media strategy keep running amidst the busy seasons. Not to mention, his full-scale strategy that will not only give you the space to level students up into leadership, but provide you with the posting plan while they're learning. Tune in! ☀️ SUMMER SOCIAL MEDIA PACK https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=productsharecreator&utmcontent=join_link *🦸 HYBRID HEROS GET THE PACK FOR FREE! * https://www.patreon.com/hybridministry SHOW NOTES Shownotes & Transcripts https://www.hybridministry.xyz/158 ✅ CHURCH COMMS DONE FOR YOU Hire me to run your church website, social media or communications! https://www.hybridministry.xyz/articles/comms 📊 [FREE] HYBRID STRATEGY GUIDE https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 📋 "PICK NICK'S BRAIN" Coaching Call https://www.hybridministry.xyz/articles/coaching 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz -------------- 🎉 FREE STUFF 🎉 We have all kinds of FREE Things that you can use in your context! The best way to pay us back is a review or a YouTube Subscribe! https://www.linktr.ee/clasonnick -------------- 🛠️TOOLS I USE THAT CAN HELP YOU! Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products //VIDIQ https://vidiq.com/hybrid //BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym //OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit -------------- 🕰️TIMECODES 00:00 Develop Your Students 00:49 Why Have a Social Media Team? 04:58 Summer is the Perfect Window to Develop it 05:21 Your Full Social Media Strategy 06:48 A Content Strategy that Runs while you Train -------------- TRANSCRIPT 00:00:00:00 - 00:00:20:14 Nick Clason | Hybrid Ministry You've got teens who love TikTok, who know Capp cut better than you and are making videos all summer long. What if this summer, rather than just discipling them, you actually turn them into influencers who are reaching their peers for Jesus through social media. Welcome, my friends, to the Hybrid Ministry show. Well hey everyone, welcome to the Hybrid Ministry Show. 00:00:20:14 - 00:00:41:12 Nick Clason | Hybrid Ministry If you and I haven't had a chance to meet yet. My name is Nicholas and the host of this here Hybrid Ministry podcast. And in this episode, I want to talk about why you should, train teen editors to edit and to manage your social media content. Why? Summer is the perfect window to do that. Also, how do you stay active on social media while you're in the midst of building up a team? 00:00:41:12 - 00:01:01:02 Nick Clason | Hybrid Ministry And finally, I have the ultimate and most perfect solution for you, so be sure to stick around to the very end of the video. But the reason why you should be leaning into teenagers on social media is because, according to Pew Research, a recent study showed that 90% of teens and an even earlier studies showed that 95% of them spent regular time on YouTube. 00:01:01:05 - 00:01:25:25 Nick Clason | Hybrid Ministry Not to mention the fact that they use their mobile device, Gen Z, more than any other device combined. And I think the screen time is up to an average of seven plus hours per day, which is the equivalent of watching the entire Lord of the rings trilogy every single day. And so this is where teenagers are. And the fact is, you and I work as youth pastors in a day and age where we can reach teenagers through their screens and through their devices. 00:01:25:25 - 00:01:41:23 Nick Clason | Hybrid Ministry And so you should train teenagers to do that because you might not be well versed in it. You might be not be very good at it. And see, probably most importantly, you have other things to do. You got sermons to write, you got leaders to develop, you got bosses to meet with. You got students to grab coffee with. 00:01:41:29 - 00:02:10:14 Nick Clason | Hybrid Ministry You have a plenty of other things going on in the meantime, you still should be reaching teenagers and reaching students and being present on your church's social media platform. In addition to that, it helps give students development and leadership and ownership. You know, according to the study, Growing Young by fellow Youth Institute, they said that key chain leadership was a key for students who grew up in youth group, but also chose to stick around in youth group after they graduated from high school. 00:02:10:15 - 00:02:32:02 Nick Clason | Hybrid Ministry So what what actual areas of leadership and ownership are you handing to your teenagers? And the fact is, this is school is gone. Students have more, windows of availability. You should be teaching and training your students this summer to take your social media platform so that once you hit the fall, you are off to the off to the races and you hit the ground running with students managing and editing it. 00:02:32:09 - 00:02:51:17 Nick Clason | Hybrid Ministry In fact, last summer I remember I was sitting there, we had an intern on our staff, and then his younger brother was in sixth grade, maybe seventh grade. And they were just like sitting around. We were cleaning up after the night. And so his younger brother was still in the building with, you know, the rest of our team helping and just kind of hanging out, waiting for his brother to be ready to take him home. 00:02:51:24 - 00:03:07:21 Nick Clason | Hybrid Ministry And I looked at him and I said, hey, you want to learn how to edit TikTok videos? And he's like, sure. I say, have you ever done it before? He's like, no. And I was like, all right, sweet. I said, come in tomorrow, see if your brother, your mom can take you. Have him text me and, we'll get you set up. 00:03:07:21 - 00:03:30:04 Nick Clason | Hybrid Ministry We'll get you editing. And so he came in the next day. We haven't have the luxury of having a spare computer sitting around, and I showed him how to edit and actually teaser. If you go and grab my, summer social media pack, you'll see that two of the bonus pieces of content are things called drafts, where you go back and forth with a student or with another person, and a game called Seven Questions. 00:03:30:11 - 00:03:45:20 Nick Clason | Hybrid Ministry And so I got him set up editing that game. Seven questions real easy. I used Adobe Premiere Pro. I taught him how to use it. That's what I use. I taught him how to how to use what I know how to use. And, he was slow at first. He had a lot of questions, but I kid you not, this is not an exaggeration. 00:03:45:23 - 00:04:07:17 Nick Clason | Hybrid Ministry This last week we haven't been meeting on Wednesday nights. And, so fast forwarding the story after he got up and running, he pretty much comes in every single Wednesday and edits for me. He's home school. He comes in around 2 or 3:00. He brings his dinner and he edits until youth group gets started around six. So he sits there for 2 or 3 hours and, we, we repaid him with free summer camp this year. 00:04:07:19 - 00:04:27:23 Nick Clason | Hybrid Ministry Or we'll let him get snacks at a liter workroom. And so we haven't been meeting on Wednesdays for the last several weeks. If you're a subscriber on my Hybrid Heroes Patreon membership to. You know that, we're back now, but, I called up his mom, and I said, hey, listen, like we haven't had a brand new edit for some of our social content in nearly five weeks, can you please send him? 00:04:27:29 - 00:04:47:13 Nick Clason | Hybrid Ministry And the reason I tell you that is because I want to. I want you to notice and see how reliant I actually have become on student editors. Like I don't touch edits anymore. And so the downside is I've filled my time with other things. And so if I don't have a student comes in, come in and edit, we're in a little bit of a hole. 00:04:47:15 - 00:05:08:00 Nick Clason | Hybrid Ministry However, he's been incredibly helpful with that. And so he's taking it taking it for us and kind of, you know, gone off to the races with that. And so student editors are amazing. And this summer, while they have more free time, if you choose to carve out a little bit of time, train up leaders, create a strategy for them, like help them understand and know what's next. 00:05:08:02 - 00:05:23:29 Nick Clason | Hybrid Ministry You can hand it off to them full stop. I genuinely mean it because I've seen it happen in my own context. But now you might be thinking like, what is a good strategy? Like, what should we be doing? I'm glad you asked. Actually, link down below is my free hybrid strategy guide. It will tell you exactly what we do. 00:05:24:01 - 00:05:46:23 Nick Clason | Hybrid Ministry But if you buy my seasonal summer social media pack for only 1799, it's the cost of less than $0.07 per post idea. It will cover three months worth of posting or better yet, become a Patreon member. Get my weekly bonus podcast where I recap everything we've done and you get that resource for free. It will actually give you a three post per week strategy, and there's two sections of it. 00:05:46:28 - 00:06:02:05 Nick Clason | Hybrid Ministry The first section of it is done for you, which means you don't have to think about it. The graphics work no matter what context you're in. You download and you upload and you're off to the races. You're done. The custom for you does require a little bit more work. And that right there is something that you could genuinely hand off to a teenager. 00:06:02:12 - 00:06:22:29 Nick Clason | Hybrid Ministry There's devotional content. There's Bible trivia content. There's men on the street, content you can let your teenagers do all of those things, and they can own that, and you can just cut them loose to run wild with it. Maybe my custom for you ideas give them a springboard, but then they have better ideas. They should. I'm 35 years old. 00:06:22:29 - 00:06:41:29 Nick Clason | Hybrid Ministry I have gray in my beard. There's no way that a teenager in Gen Alpha Gen Z doesn't have better ideas than I do. But my strategy will help give you, like, the track that you want your teenagers to stay on, and then this pack will help you hand off to teenagers to actually take it. And actually run with it. 00:06:41:29 - 00:07:03:18 Nick Clason | Hybrid Ministry And for less than $20, you can have three months worth of content. It is so worth it. And that strategy will run not only in the background as you are getting your teenagers up to snuff, and as you're getting them trained and as you're getting them off to the races. But then additionally, it will give them something to continue to lean into and to own and to create that key chain style of leadership. 00:07:03:24 - 00:07:24:22 Nick Clason | Hybrid Ministry You and I know this. The Apostle Paul says our job is to equip the saints for the works and for the acts of service. Your job is not to run a social media channel and to be a social media manager, but you have teenagers who are interested in it and would really be good at it. And so why don't you take the opportunity to level them up and to hand off a serving opportunity? 00:07:24:27 - 00:07:48:23 Nick Clason | Hybrid Ministry The last thing I'll end with is this is our student social media team is our biggest and most energetic team serving team in our entire student ministry. Kids clamor to be on it. And so if you want to get kids involved in serving, because we know how important serving is not only for the retention long term and remaining involved in youth ministry, but also for their long term development of their faith. 00:07:48:29 - 00:08:09:19 Nick Clason | Hybrid Ministry If you want to do that, you need to start having a social media strategy and one that you can hand off to students and teenagers, and this pack will help you do that. Well, hey my friend, so glad that you're here. Don't forget, and as always, link down in the description to everything that we talked about. Make sure that you subscribe so that you don't miss a single another episode the rest of the summer. 00:08:09:19 - 00:08:13:07 Nick Clason | Hybrid Ministry But until next time. And as always, don't forget to stay hybrid. Nick Clason, Hybrid Ministry, Church Communication Tips, Social Media for Youth Ministry, train teen video editors, youth ministry content, student-led media, digital discipleship, summer youth ministry strategy, Adobe Premiere Pro training for students, TikTok for churches, church social media tips, mentoring student creators, content creation for churches, summer student interns, youth ministry leadership, church reels strategy, church interns summer, youth video editing, church digital teams In this episode, Nick Clason of the Hybrid Ministry Show, unpacks the #1 thing he's done to make his church's social media strategy keep running amidst the busy seasons. Not to mention, his full-scale strategy that will not only give you the space to level students up into leadership, but provide you with the posting plan while they're learning.
Tune in!

☀️ SUMMER SOCIAL MEDIA PACK
https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=productshare_creator&utm_content=join_link

*🦸 HYBRID HEROS GET THE PACK FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/158

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//VIDIQ
https://vidiq.com/hybrid

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 Develop Your Students
00:49 Why Have a Social Media Team?
04:58 Summer is the Perfect Window to Develop it
05:21 Your Full Social Media Strategy
06:48 A Content Strategy that Runs while you Train

--------------
TRANSCRIPT
00:00:00:00 - 00:00:20:14
Nick Clason | Hybrid Ministry
You've got teens who love TikTok, who know Capp cut better than you and are making videos all summer long. What if this summer, rather than just discipling them, you actually turn them into influencers who are reaching their peers for Jesus through social media. Welcome, my friends, to the Hybrid Ministry show. Well hey everyone, welcome to the Hybrid Ministry Show.

00:00:20:14 - 00:00:41:12
Nick Clason | Hybrid Ministry
If you and I haven't had a chance to meet yet. My name is Nicholas and the host of this here Hybrid Ministry podcast. And in this episode, I want to talk about why you should, train teen editors to edit and to manage your social media content. Why? Summer is the perfect window to do that. Also, how do you stay active on social media while you're in the midst of building up a team?

00:00:41:12 - 00:01:01:02
Nick Clason | Hybrid Ministry
And finally, I have the ultimate and most perfect solution for you, so be sure to stick around to the very end of the video. But the reason why you should be leaning into teenagers on social media is because, according to Pew Research, a recent study showed that 90% of teens and an even earlier studies showed that 95% of them spent regular time on YouTube.

00:01:01:05 - 00:01:25:25
Nick Clason | Hybrid Ministry
Not to mention the fact that they use their mobile device, Gen Z, more than any other device combined. And I think the screen time is up to an average of seven plus hours per day, which is the equivalent of watching the entire Lord of the rings trilogy every single day. And so this is where teenagers are. And the fact is, you and I work as youth pastors in a day and age where we can reach teenagers through their screens and through their devices.

00:01:25:25 - 00:01:41:23
Nick Clason | Hybrid Ministry
And so you should train teenagers to do that because you might not be well versed in it. You might be not be very good at it. And see, probably most importantly, you have other things to do. You got sermons to write, you got leaders to develop, you got bosses to meet with. You got students to grab coffee with.

00:01:41:29 - 00:02:10:14
Nick Clason | Hybrid Ministry
You have a plenty of other things going on in the meantime, you still should be reaching teenagers and reaching students and being present on your church's social media platform. In addition to that, it helps give students development and leadership and ownership. You know, according to the study, Growing Young by fellow Youth Institute, they said that key chain leadership was a key for students who grew up in youth group, but also chose to stick around in youth group after they graduated from high school.

00:02:10:15 - 00:02:32:02
Nick Clason | Hybrid Ministry
So what what actual areas of leadership and ownership are you handing to your teenagers? And the fact is, this is school is gone. Students have more, windows of availability. You should be teaching and training your students this summer to take your social media platform so that once you hit the fall, you are off to the off to the races and you hit the ground running with students managing and editing it.

00:02:32:09 - 00:02:51:17
Nick Clason | Hybrid Ministry
In fact, last summer I remember I was sitting there, we had an intern on our staff, and then his younger brother was in sixth grade, maybe seventh grade. And they were just like sitting around. We were cleaning up after the night. And so his younger brother was still in the building with, you know, the rest of our team helping and just kind of hanging out, waiting for his brother to be ready to take him home.

00:02:51:24 - 00:03:07:21
Nick Clason | Hybrid Ministry
And I looked at him and I said, hey, you want to learn how to edit TikTok videos? And he's like, sure. I say, have you ever done it before? He's like, no. And I was like, all right, sweet. I said, come in tomorrow, see if your brother, your mom can take you. Have him text me and, we'll get you set up.

00:03:07:21 - 00:03:30:04
Nick Clason | Hybrid Ministry
We'll get you editing. And so he came in the next day. We haven't have the luxury of having a spare computer sitting around, and I showed him how to edit and actually teaser. If you go and grab my, summer social media pack, you'll see that two of the bonus pieces of content are things called drafts, where you go back and forth with a student or with another person, and a game called Seven Questions.

00:03:30:11 - 00:03:45:20
Nick Clason | Hybrid Ministry
And so I got him set up editing that game. Seven questions real easy. I used Adobe Premiere Pro. I taught him how to use it. That's what I use. I taught him how to how to use what I know how to use. And, he was slow at first. He had a lot of questions, but I kid you not, this is not an exaggeration.

00:03:45:23 - 00:04:07:17
Nick Clason | Hybrid Ministry
This last week we haven't been meeting on Wednesday nights. And, so fast forwarding the story after he got up and running, he pretty much comes in every single Wednesday and edits for me. He's home school. He comes in around 2 or 3:00. He brings his dinner and he edits until youth group gets started around six. So he sits there for 2 or 3 hours and, we, we repaid him with free summer camp this year.

00:04:07:19 - 00:04:27:23
Nick Clason | Hybrid Ministry
Or we'll let him get snacks at a liter workroom. And so we haven't been meeting on Wednesdays for the last several weeks. If you're a subscriber on my Hybrid Heroes Patreon membership to. You know that, we're back now, but, I called up his mom, and I said, hey, listen, like we haven't had a brand new edit for some of our social content in nearly five weeks, can you please send him?

00:04:27:29 - 00:04:47:13
Nick Clason | Hybrid Ministry
And the reason I tell you that is because I want to. I want you to notice and see how reliant I actually have become on student editors. Like I don't touch edits anymore. And so the downside is I've filled my time with other things. And so if I don't have a student comes in, come in and edit, we're in a little bit of a hole.

00:04:47:15 - 00:05:08:00
Nick Clason | Hybrid Ministry
However, he's been incredibly helpful with that. And so he's taking it taking it for us and kind of, you know, gone off to the races with that. And so student editors are amazing. And this summer, while they have more free time, if you choose to carve out a little bit of time, train up leaders, create a strategy for them, like help them understand and know what's next.

00:05:08:02 - 00:05:23:29
Nick Clason | Hybrid Ministry
You can hand it off to them full stop. I genuinely mean it because I've seen it happen in my own context. But now you might be thinking like, what is a good strategy? Like, what should we be doing? I'm glad you asked. Actually, link down below is my free hybrid strategy guide. It will tell you exactly what we do.

00:05:24:01 - 00:05:46:23
Nick Clason | Hybrid Ministry
But if you buy my seasonal summer social media pack for only 1799, it's the cost of less than $0.07 per post idea. It will cover three months worth of posting or better yet, become a Patreon member. Get my weekly bonus podcast where I recap everything we've done and you get that resource for free. It will actually give you a three post per week strategy, and there's two sections of it.

00:05:46:28 - 00:06:02:05
Nick Clason | Hybrid Ministry
The first section of it is done for you, which means you don't have to think about it. The graphics work no matter what context you're in. You download and you upload and you're off to the races. You're done. The custom for you does require a little bit more work. And that right there is something that you could genuinely hand off to a teenager.

00:06:02:12 - 00:06:22:29
Nick Clason | Hybrid Ministry
There's devotional content. There's Bible trivia content. There's men on the street, content you can let your teenagers do all of those things, and they can own that, and you can just cut them loose to run wild with it. Maybe my custom for you ideas give them a springboard, but then they have better ideas. They should. I'm 35 years old.

00:06:22:29 - 00:06:41:29
Nick Clason | Hybrid Ministry
I have gray in my beard. There's no way that a teenager in Gen Alpha Gen Z doesn't have better ideas than I do. But my strategy will help give you, like, the track that you want your teenagers to stay on, and then this pack will help you hand off to teenagers to actually take it. And actually run with it.

00:06:41:29 - 00:07:03:18
Nick Clason | Hybrid Ministry
And for less than $20, you can have three months worth of content. It is so worth it. And that strategy will run not only in the background as you are getting your teenagers up to snuff, and as you're getting them trained and as you're getting them off to the races. But then additionally, it will give them something to continue to lean into and to own and to create that key chain style of leadership.

00:07:03:24 - 00:07:24:22
Nick Clason | Hybrid Ministry
You and I know this. The Apostle Paul says our job is to equip the saints for the works and for the acts of service. Your job is not to run a social media channel and to be a social media manager, but you have teenagers who are interested in it and would really be good at it. And so why don't you take the opportunity to level them up and to hand off a serving opportunity?

00:07:24:27 - 00:07:48:23
Nick Clason | Hybrid Ministry
The last thing I'll end with is this is our student social media team is our biggest and most energetic team serving team in our entire student ministry. Kids clamor to be on it. And so if you want to get kids involved in serving, because we know how important serving is not only for the retention long term and remaining involved in youth ministry, but also for their long term development of their faith.

00:07:48:29 - 00:08:09:19
Nick Clason | Hybrid Ministry
If you want to do that, you need to start having a social media strategy and one that you can hand off to students and teenagers, and this pack will help you do that. Well, hey my friend, so glad that you're here. Don't forget, and as always, link down in the description to everything that we talked about. Make sure that you subscribe so that you don't miss a single another episode the rest of the summer.

00:08:09:19 - 00:08:13:07
Nick Clason | Hybrid Ministry
But until next time. And as always, don't forget to stay hybrid.

]]> In this episode, Nick Clason of the Hybrid Ministry Show, unpacks the #1 thing he's done to make his church's social media strategy keep running amidst the busy seasons. Not to mention, his full-scale strategy that will not only give you the space to level students up into leadership, but provide you with the posting plan while they're learning.
Tune in!

☀️ SUMMER SOCIAL MEDIA PACK
https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=productshare_creator&utm_content=join_link

*🦸 HYBRID HEROS GET THE PACK FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/158

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//VIDIQ
https://vidiq.com/hybrid

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 Develop Your Students
00:49 Why Have a Social Media Team?
04:58 Summer is the Perfect Window to Develop it
05:21 Your Full Social Media Strategy
06:48 A Content Strategy that Runs while you Train

--------------
TRANSCRIPT
00:00:00:00 - 00:00:20:14
Nick Clason | Hybrid Ministry
You've got teens who love TikTok, who know Capp cut better than you and are making videos all summer long. What if this summer, rather than just discipling them, you actually turn them into influencers who are reaching their peers for Jesus through social media. Welcome, my friends, to the Hybrid Ministry show. Well hey everyone, welcome to the Hybrid Ministry Show.

00:00:20:14 - 00:00:41:12
Nick Clason | Hybrid Ministry
If you and I haven't had a chance to meet yet. My name is Nicholas and the host of this here Hybrid Ministry podcast. And in this episode, I want to talk about why you should, train teen editors to edit and to manage your social media content. Why? Summer is the perfect window to do that. Also, how do you stay active on social media while you're in the midst of building up a team?

00:00:41:12 - 00:01:01:02
Nick Clason | Hybrid Ministry
And finally, I have the ultimate and most perfect solution for you, so be sure to stick around to the very end of the video. But the reason why you should be leaning into teenagers on social media is because, according to Pew Research, a recent study showed that 90% of teens and an even earlier studies showed that 95% of them spent regular time on YouTube.

00:01:01:05 - 00:01:25:25
Nick Clason | Hybrid Ministry
Not to mention the fact that they use their mobile device, Gen Z, more than any other device combined. And I think the screen time is up to an average of seven plus hours per day, which is the equivalent of watching the entire Lord of the rings trilogy every single day. And so this is where teenagers are. And the fact is, you and I work as youth pastors in a day and age where we can reach teenagers through their screens and through their devices.

00:01:25:25 - 00:01:41:23
Nick Clason | Hybrid Ministry
And so you should train teenagers to do that because you might not be well versed in it. You might be not be very good at it. And see, probably most importantly, you have other things to do. You got sermons to write, you got leaders to develop, you got bosses to meet with. You got students to grab coffee with.

00:01:41:29 - 00:02:10:14
Nick Clason | Hybrid Ministry
You have a plenty of other things going on in the meantime, you still should be reaching teenagers and reaching students and being present on your church's social media platform. In addition to that, it helps give students development and leadership and ownership. You know, according to the study, Growing Young by fellow Youth Institute, they said that key chain leadership was a key for students who grew up in youth group, but also chose to stick around in youth group after they graduated from high school.

00:02:10:15 - 00:02:32:02
Nick Clason | Hybrid Ministry
So what what actual areas of leadership and ownership are you handing to your teenagers? And the fact is, this is school is gone. Students have more, windows of availability. You should be teaching and training your students this summer to take your social media platform so that once you hit the fall, you are off to the off to the races and you hit the ground running with students managing and editing it.

00:02:32:09 - 00:02:51:17
Nick Clason | Hybrid Ministry
In fact, last summer I remember I was sitting there, we had an intern on our staff, and then his younger brother was in sixth grade, maybe seventh grade. And they were just like sitting around. We were cleaning up after the night. And so his younger brother was still in the building with, you know, the rest of our team helping and just kind of hanging out, waiting for his brother to be ready to take him home.

00:02:51:24 - 00:03:07:21
Nick Clason | Hybrid Ministry
And I looked at him and I said, hey, you want to learn how to edit TikTok videos? And he's like, sure. I say, have you ever done it before? He's like, no. And I was like, all right, sweet. I said, come in tomorrow, see if your brother, your mom can take you. Have him text me and, we'll get you set up.

00:03:07:21 - 00:03:30:04
Nick Clason | Hybrid Ministry
We'll get you editing. And so he came in the next day. We haven't have the luxury of having a spare computer sitting around, and I showed him how to edit and actually teaser. If you go and grab my, summer social media pack, you'll see that two of the bonus pieces of content are things called drafts, where you go back and forth with a student or with another person, and a game called Seven Questions.

00:03:30:11 - 00:03:45:20
Nick Clason | Hybrid Ministry
And so I got him set up editing that game. Seven questions real easy. I used Adobe Premiere Pro. I taught him how to use it. That's what I use. I taught him how to how to use what I know how to use. And, he was slow at first. He had a lot of questions, but I kid you not, this is not an exaggeration.

00:03:45:23 - 00:04:07:17
Nick Clason | Hybrid Ministry
This last week we haven't been meeting on Wednesday nights. And, so fast forwarding the story after he got up and running, he pretty much comes in every single Wednesday and edits for me. He's home school. He comes in around 2 or 3:00. He brings his dinner and he edits until youth group gets started around six. So he sits there for 2 or 3 hours and, we, we repaid him with free summer camp this year.

00:04:07:19 - 00:04:27:23
Nick Clason | Hybrid Ministry
Or we'll let him get snacks at a liter workroom. And so we haven't been meeting on Wednesdays for the last several weeks. If you're a subscriber on my Hybrid Heroes Patreon membership to. You know that, we're back now, but, I called up his mom, and I said, hey, listen, like we haven't had a brand new edit for some of our social content in nearly five weeks, can you please send him?

00:04:27:29 - 00:04:47:13
Nick Clason | Hybrid Ministry
And the reason I tell you that is because I want to. I want you to notice and see how reliant I actually have become on student editors. Like I don't touch edits anymore. And so the downside is I've filled my time with other things. And so if I don't have a student comes in, come in and edit, we're in a little bit of a hole.

00:04:47:15 - 00:05:08:00
Nick Clason | Hybrid Ministry
However, he's been incredibly helpful with that. And so he's taking it taking it for us and kind of, you know, gone off to the races with that. And so student editors are amazing. And this summer, while they have more free time, if you choose to carve out a little bit of time, train up leaders, create a strategy for them, like help them understand and know what's next.

00:05:08:02 - 00:05:23:29
Nick Clason | Hybrid Ministry
You can hand it off to them full stop. I genuinely mean it because I've seen it happen in my own context. But now you might be thinking like, what is a good strategy? Like, what should we be doing? I'm glad you asked. Actually, link down below is my free hybrid strategy guide. It will tell you exactly what we do.

00:05:24:01 - 00:05:46:23
Nick Clason | Hybrid Ministry
But if you buy my seasonal summer social media pack for only 1799, it's the cost of less than $0.07 per post idea. It will cover three months worth of posting or better yet, become a Patreon member. Get my weekly bonus podcast where I recap everything we've done and you get that resource for free. It will actually give you a three post per week strategy, and there's two sections of it.

00:05:46:28 - 00:06:02:05
Nick Clason | Hybrid Ministry
The first section of it is done for you, which means you don't have to think about it. The graphics work no matter what context you're in. You download and you upload and you're off to the races. You're done. The custom for you does require a little bit more work. And that right there is something that you could genuinely hand off to a teenager.

00:06:02:12 - 00:06:22:29
Nick Clason | Hybrid Ministry
There's devotional content. There's Bible trivia content. There's men on the street, content you can let your teenagers do all of those things, and they can own that, and you can just cut them loose to run wild with it. Maybe my custom for you ideas give them a springboard, but then they have better ideas. They should. I'm 35 years old.

00:06:22:29 - 00:06:41:29
Nick Clason | Hybrid Ministry
I have gray in my beard. There's no way that a teenager in Gen Alpha Gen Z doesn't have better ideas than I do. But my strategy will help give you, like, the track that you want your teenagers to stay on, and then this pack will help you hand off to teenagers to actually take it. And actually run with it.

00:06:41:29 - 00:07:03:18
Nick Clason | Hybrid Ministry
And for less than $20, you can have three months worth of content. It is so worth it. And that strategy will run not only in the background as you are getting your teenagers up to snuff, and as you're getting them trained and as you're getting them off to the races. But then additionally, it will give them something to continue to lean into and to own and to create that key chain style of leadership.

00:07:03:24 - 00:07:24:22
Nick Clason | Hybrid Ministry
You and I know this. The Apostle Paul says our job is to equip the saints for the works and for the acts of service. Your job is not to run a social media channel and to be a social media manager, but you have teenagers who are interested in it and would really be good at it. And so why don't you take the opportunity to level them up and to hand off a serving opportunity?

00:07:24:27 - 00:07:48:23
Nick Clason | Hybrid Ministry
The last thing I'll end with is this is our student social media team is our biggest and most energetic team serving team in our entire student ministry. Kids clamor to be on it. And so if you want to get kids involved in serving, because we know how important serving is not only for the retention long term and remaining involved in youth ministry, but also for their long term development of their faith.

00:07:48:29 - 00:08:09:19
Nick Clason | Hybrid Ministry
If you want to do that, you need to start having a social media strategy and one that you can hand off to students and teenagers, and this pack will help you do that. Well, hey my friend, so glad that you're here. Don't forget, and as always, link down in the description to everything that we talked about. Make sure that you subscribe so that you don't miss a single another episode the rest of the summer.

00:08:09:19 - 00:08:13:07
Nick Clason | Hybrid Ministry
But until next time. And as always, don't forget to stay hybrid.

]]> Episode 146: How I Produce a Weekly Leader Podcast https://www.hybridministry.xyz/146 5f8ba839-451b-414c-b279-5aae52ef6785 Thu, 24 Apr 2025 05:00:00 -0500 Nick Clason 146 How I Produce a Weekly Leader Podcast full Nick Clason You need to train your volunteer youth leaders, but how do you produce a podcast, which gives you the outlet to offer more trainings than you even know what to do with? And how do you not lose your life to it? Here's how I produce a weekly leader podcast with only one hour per month of a time committment! Yes, I'll show you everything I do from getting started, the gear, and maintaining it! Welcome to the Hybrid Ministry Show! 22:26 no You need to train your volunteer youth leaders, but how do you produce a podcast, which gives you the outlet to offer more trainings than you even know what to do with? And how do you not lose your life to it? Here's how I produce a weekly leader podcast with only one hour per month of a time committment! Yes, I'll show you everything I do from getting started, the gear, and maintaining it! Welcome to the Hybrid Ministry Show! We discuss all of this, and MORE on my weekly [BONUS] podcast, check it out here: 🎧 [BONUS PODCAST] Become a “Hybrid Hero" https://www.patreon.com/hybridministry 📊 [FREE] HYBRID STRATEGY GUIDE https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book ✅ CHURCH COMMUNICATIONS DONE FOR YOU https://www.hybridministry.xyz/articles/comms SHOW NOTES Shownotes & Transcripts https://www.hybridministry.xyz/146 //DARREN’S EPISODE https://youtu.be/XU9J2S4oJAU //NATIONAL DAY TRAINING https://www.trainmyvolunteers.com //NEXT GEN COACHING PODCAST https://www.youtube.com/watch?v=HVLuq7Wg_ds&t=510s //GEAR RECS https://www.hybridministry.xyz/articles/studio //SEE OUR PODCAST https://www.youtube.com/watch?v=tQNSuUuvDIg&list=PL_FbsNmRvDjfJ1ehYNxtH10bhHrndhdV0 //NUCLEUS https://www.nucleus.church //CROSSCREEK LEADERS WEBSITE https://www.crosscreekstudents.com/leader //PODCAST HOSTS https://libsyn.com/ https://www.podbean.com/ https://www.buzzsprout.com/ https://www.spreaker.com/ https://www.simplecast.com/ https://blubrry.com/ https://transistor.fm/ https://castos.com/ https://www.captivate.fm/ https://rss.com/ https://open.spotify.com/genre/podcasts-page https://www.acast.com/ https://megaphone.spotify.com/ https://www.podomatic.com/ https://soundcloud.com/ 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz -------------- 🎉 FREE STUFF 🎉 We have all kinds of FREE Things that you can use in your context! The best way to pay us back is a review or a YouTube Subscribe! https://www.linktr.ee/clasonnick -------------- 🛠️TOOLS I USE THAT CAN HELP YOU! Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products VIDIQ https://vidiq.com/hybrid BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit -------------- 🕰️TIMECODES 00:00 How I Produce a Weekly Leader Podcast 01:17 Why you need a leader podcast 06:28 Getting Started: Gear & Platforms 12:28 Show Format & Topic Ideas 18:06 Launching Your New Podcast! -------------- TRANSCRIPT 00:00:00:08 - 00:00:45:01 Nick Clason | Hybrid Ministry Are you looking for and longing for? Youth ministry, leader development that is not dependent upon a leader's attendance to an individual meeting. You know, I even once heard Kurt Johnston, the, famous, like, youth ministry guru from Southern California. He said, you know, your trainings aren't as good as you think. And that was a gut punch, man. Do you want to be in a position where you've communicated to your leaders everything you could possibly ever think that you need to, and still be struggling to find more things to say at your next leader meeting? 00:00:45:02 - 00:01:09:18 Nick Clason | Hybrid Ministry Well, let me tell you how I, as we are rounding out the final episode of this mini series that we've been doing, how I in an individual solo pod, how I produce a weekly leader podcast, and all of the things that I just teased are true of what we have going on in our student ministry and on our weekly leader podcast. 00:01:09:18 - 00:01:34:08 Nick Clason | Hybrid Ministry And as always, there are chapters listed down below in a podcast catch or here on YouTube. Welcome my friends, to the Hybrid Ministry show. What's up everyone? Welcome to the Hybrid Ministry Show and the completion of our little mini series, how I. And in this episode, we will talk about how I produce a weekly leader podcast, which is a small sliver to a bigger leader culture strategy. 00:01:34:08 - 00:01:54:25 Nick Clason | Hybrid Ministry And if you want, like all there is to know about youth ministry volunteers, youth ministry leaders, recruiting, retaining all of that, you need to check out the episode that I just most recently dropped with my boss and friend, Erin Sutton, linked right here at the top of the screen. You can go check that out, but this is a small segment of what we do to help create the leader culture that we want. 00:01:54:25 - 00:02:23:29 Nick Clason | Hybrid Ministry With our leaders. And so why a podcast? So let me just back up real quick philosophically and say this. Like, why are we determined and decided that we wanted a leader podcast was we had a monthly leader meeting in our context, and there felt to be so much pressure on that one meeting, for example, like at the August leader meeting or, you know, September leader meeting, we would be like, we need to make sure that we hit all of these onboarding things. 00:02:23:29 - 00:02:47:18 Nick Clason | Hybrid Ministry We need to make sure that our leaders know about all of these resources that we have to offer. We need to like, make sure, make sure, make sure, make sure like give me a like or a subscribe. If you've ever been in a position like that where you just feel like there's so much pressure on your one time once a year, or maybe twice a year gathering of sorts, and then, you know, if you're doing anything which you should, by the way, lean into the download Youth Ministry, National Day of Volunteer Training. 00:02:47:23 - 00:03:09:08 Nick Clason | Hybrid Ministry Like those those pieces of content and those like events are fantastic momentum builders for you and your team. We're a part of it. We're a customer, so you should check it out. Getting zero kickback from promoting it, but link down below if you're interested in the National Day information. But like if you do those things, you also feel the pressure at those leader meetings like, oh, I got them all together. 00:03:09:08 - 00:03:32:28 Nick Clason | Hybrid Ministry I got them all in the room. I gotta make sure I cover all the things that I need to cover. And because of that tension that we felt and we were experiencing, finally I proposed and pitched this idea to my bosses like, let's what if we came up with a weekly leader podcast and I was on an episode, of another podcast, the next Gen coaching Podcast with, Ryan Manning? 00:03:32:29 - 00:03:52:17 Nick Clason | Hybrid Ministry I'll link that episode down below. And I told him we had a weekly leader podcast and that it's video based, and he was like weekly, And you could tell his wheels are turning because he had a podcast, but it wasn't weekly. And the reason that I push so hard for weekly. And before you turn this off, like, remember the chapters down below if you wanna skip this part. 00:03:52:23 - 00:04:14:00 Nick Clason | Hybrid Ministry But the reason I push so hard for weekly is because that is your best chance to actually create a little bit of momentum and actually get your leaders to begin adopting the rhythm and the practice, if they can expect it weekly. Now, what we as churches often default into is we don't think we have the ability to produce it weekly because let's be honest, we're producing a lot of other things weekly. 00:04:14:00 - 00:04:29:20 Nick Clason | Hybrid Ministry We've got a weekly program and a weekly sermon and a weekly worship service, like all those things. And so we're like, let's not let's start with what we know we can achieve. Not a bad strategy, but let me tell you how we do it and how we can achieve it with only one hour per month worth of work. 00:04:29:20 - 00:05:01:13 Nick Clason | Hybrid Ministry Okay, so, I went in for the weekly, push and we wanted to make the podcast less than 15 minute weekly commitment for our leaders, and we wanted them to hit it. You know, we drop it every single Monday morning. They can consume it whenever they choose to, but the idea is if they are like avid listeners or they're listening regularly, they're getting it on their, you know, first 15 minutes on their way to work Monday morning, it drops super duper early, like 5:00 in the morning. 00:05:01:15 - 00:05:20:16 Nick Clason | Hybrid Ministry So hopefully that catches any leader on their commute. You know, we live in the DFW area, so a fair bit of our leaders commute pretty far. And so we wanted them to be able to catch it in their car on their way to work. All right. And within that, within us doing it weekly, we were able to hit because of the frequency. 00:05:20:16 - 00:05:43:17 Nick Clason | Hybrid Ministry We're able to hit so many different training topics, and we're able to cover so much more ground on the information or the communication or the announcement side of what we wanted our leaders to get with just simply choosing to do it weekly. And by doing that, it also has had some other side benefits, such as help reinforce and build the culture that we want within our youth ministry. 00:05:43:20 - 00:06:04:22 Nick Clason | Hybrid Ministry It's brought our group chat to life because there's a weekly piece of content being delivered directly to them that they interact with, and then they'll make fun of us and throw jokes and memes and all the things that serve to build and reinforce our leader culture. So that's the why. That's why we chose philosophically. Those were our goals, those were our desires with it. 00:06:04:24 - 00:06:22:27 Nick Clason | Hybrid Ministry And so because of that, if you're interested, if you're like, yeah, I got it, I'm in I my trainings aren't as good as I think they are. Thanks Kurt Johnston for that. But I want to offer some, some ongoing kind of training for my leaders on the go as you go. How do you do that? How do you do it in less than 15 minutes? 00:06:22:27 - 00:06:41:04 Nick Clason | Hybrid Ministry How do you do it in less than one hour per month? Let me tell you how. Let's happen. You ready to start a podcast? You need to determine a podcast host. And here, just down below, there's going to be links to all of these and a list of them. And then I'm going to tell you what we use in our context. 00:06:41:04 - 00:07:08:02 Nick Clason | Hybrid Ministry So you need to choose some sort of podcast host that's going to have some sort of monthly fee associated with it. Less than $20, $20 is probably the absolute cap. But you could look into, service like Libsyn, Podbean, Buzzsprout, Spreaker Simple cast blueberry transistor casters captivate rss.com, Spotify, a gas megaphone, paddle matic and SoundCloud. I don't use any of those. 00:07:08:04 - 00:07:34:26 Nick Clason | Hybrid Ministry Well, we actually use is we use nucleus. And if you've been listening to any of my, things on communication, nucleus is our website builder. And nucleus has a built in podcast catcher and RSS feed creator. And now if you are using nucleus for your wider church podcast, they only give you one. So if you're already using your utilizing some sort of podcast RSS feed, then you're going to need to go and get another one. 00:07:34:28 - 00:07:58:28 Nick Clason | Hybrid Ministry And nucleus doesn't offer the ability to have a second, podcast or a second RSS feed. However, if you are in a bigger church and they do have some sort of like podcast hosting thing, just think for like your past their sermons and let's say they're using something like a Libsyn go talk to your communications director or explore what, account features are available to you, and see if you can add on a second podcast on your podcast hosting feed. 00:07:59:03 - 00:08:20:02 Nick Clason | Hybrid Ministry What you need from your podcast hosting feed is what's called the RSS feed. The RSS feed is how podcasts are distributed to their catchers. And so there's essentially three main podcasts, services out there. There's YouTube, which is honestly not very good, but YouTube is kind of taking over the world. So I'm just not I'm not ignoring it right now. 00:08:20:02 - 00:08:47:12 Nick Clason | Hybrid Ministry So you can use YouTube's RSS feed, but you're going to need to get that unique RSS feed from your podcast host. There's also Spotify, and then there's also Apple Podcasts. And those are really it. Now you might be thinking there's other podcast catchers out there like I used for something called Castbox. And yes, I do. However, Castbox uses the Apple RSS feed and converts it over so I can get it on an Android phone because I don't have access to the Apple Podcast catcher. 00:08:47:12 - 00:09:09:21 Nick Clason | Hybrid Ministry So like I said, the main ones Apple Podcasts, Spotify, YouTube. Okay, and so you're also going to need to create a show, create a podcast in those individual things, and then you're going to need to take your RSS feed from your host and import it into those things your Apple Podcasts, your Spotify, your YouTube. Now listen, you will hate your life the day that you choose to do that. 00:09:09:21 - 00:09:31:02 Nick Clason | Hybrid Ministry You will hate your life. You're going to need emails and you're going to need two factor authentication. You're going to need phone numbers. Let me just give you a quick tidbit on that. Create something that is not dependent upon you. Don't use your personal email. Don't use your personal phone. If you need to set up like a Google Voice number that you can receive text messages from. 00:09:31:02 - 00:09:54:00 Nick Clason | Hybrid Ministry For the codes for your new Apple podcast, sign on things and off you go. All right. And then save those in a spreadsheet because heaven forbid, I know you're not thinking about leaving your church anytime soon, but one day you might. And you don't want those codes coming to your personal cell phone because the fact is, you're not going to need to log into these things are much of a regular basis. 00:09:54:00 - 00:10:12:14 Nick Clason | Hybrid Ministry You need to get them started, kind of set it and forget it. But when you're setting it, just make sure you set it up in such a way that it can live beyond your tenure at your church. That's small hack. You'll thank me later. And then once you get those things set up, you're ready to get going. You're ready to make it happen. 00:10:12:14 - 00:10:31:21 Nick Clason | Hybrid Ministry Now, if you want to do some sort of ramp up launch, I have, in just second chapter down below how to launch it. Well, and how we did it and how we got the word out and all those things you are going to need a show to be on your RSS feed. You are going to need some sort of show to to kind of trigger the beginning of your thing. 00:10:31:21 - 00:10:52:23 Nick Clason | Hybrid Ministry So consider a trailer, consider some sort of like, teaser of sorts. You know, we I have my boss shoot like a selfie style video less than 60s. And that was our very first episode. But then we use that kind of as promo. And I also got the feeds for Spotify, for Apple Podcasts, and for YouTube kind of started so that we could start pointing people to those things. 00:10:52:29 - 00:11:13:22 Nick Clason | Hybrid Ministry They could start subscribing and they could start bookmarking and all those things on their devices. All right. Now, what about gear? Well, you're in luck. I have, a blog and, former episode on my podcast listed down below in the show notes hybrid ministry that xyzzy slash articles slash studio. And in that you're going to want to scroll to the podcast Mike section. 00:11:13:24 - 00:11:41:02 Nick Clason | Hybrid Ministry And those are the microphones that we use. We also use videos so you can see the the camera that we use there on that same blog. Or you can set up a cell phone camera, which, by the way, full disclosure. So what I'm using right now here on this episode, and you can set up, a camera if you do want to have video, we use, so we do use the YouTube RSS feed, like I said, but I also post individually in its own YouTube playlist, our videos. 00:11:41:06 - 00:12:00:18 Nick Clason | Hybrid Ministry So our leaders have the option for audio. They also have the option for video. And there are some things that are fun for them to see on on video. Like one time every episode, me and my friend Darren, we cheers like 3 to 1 cheers. And then one one week we did like, we were like, let's break these mugs. 00:12:00:18 - 00:12:14:16 Nick Clason | Hybrid Ministry So we went cheers. Because they're almost always empty. Because we act like it's the morning. But we often film like in the afternoon or whatever. And so they're almost always empty. And so we'll like clink real hard and like, you can tell there's no coffee. And, you know, we'll joke about how there's no coffee and then we're faking it or whatever, all the things. 00:12:14:19 - 00:12:29:11 Nick Clason | Hybrid Ministry But the last time we crashed the mugs together, and then we'll just say something like, if you're not watching, you're definitely going to want to go back and watch that one, right? And so if you want a camera, get a camera. If you want the podcast mix, just check those links out down below and we'll get you taken care of for that. 00:12:29:13 - 00:12:47:01 Nick Clason | Hybrid Ministry All right. So what about the format. What do we do on our show? Like I said, our goal is 15 minutes or less. Honestly, we almost always, go ten or less. And so part of the way that we're able to do it is we don't sit down. We don't do a new half long form podcast, no Shade to carry. 00:12:47:01 - 00:13:09:02 Nick Clason | Hybrid Ministry He's the goat at what he does. But we our goal is 10 or 15 minutes or less with a nugget of training. Okay. And so here is our, format. So when we sit down to record, we batch record, we record for at a time essentially a month's worth of podcasts, and we sort of create little mini series within those four months. 00:13:09:05 - 00:13:29:25 Nick Clason | Hybrid Ministry Here's the thing. You're a youth pastor, you're in on church communications. You are good at creating series. So create a series of training topics. Let me just give you a few of the ones that we've done in our context. So we've done a podcast called The Secret Stuff, like the Secret Sauce to having a great youth ministry small group. 00:13:29:25 - 00:13:47:16 Nick Clason | Hybrid Ministry And there's like, you know, your quiet time and your prayer life and those types of things. We also did a let's envision a students experience from the parking lot to the front door to in our main room to in a small group. And so those are all four different little episodes, right? They all kind of build off each other. 00:13:47:21 - 00:14:05:21 Nick Clason | Hybrid Ministry We did this little series on why certain stuff matters. So we do yearly debriefs with all of our leaders. So why debriefs matter? Why fun matters like camps or retreats matter. Why group covenants matter? This was sort of during the holidays. We did a bunch of one offs like five tips for caring for Hurting Teens. The ten Minute Rule Ministry. 00:14:05:21 - 00:14:30:27 Nick Clason | Hybrid Ministry During the holidays, we did a little four part series on on Generation Alpha and what makes them different. We talked about, some like group tips, like how to lean into the awkward silences, how to, when you're allowed to skip the lesson, this game changer that you won't want to miss? We have, like, a little, moniker in our student ministry where we say students are welcomed, wanted, needed and known. 00:14:30:27 - 00:14:54:15 Nick Clason | Hybrid Ministry And so we did an episode on welcome to didn't episode on wanted. We did an episode on needed, and then we did an episode Nick Clason | Hybrid Ministry. Right. So as you can see, those are just some ideas for content that you can use. And so we, we block them like that, we sit down, we record in a one hour block, we record all the audio, we record all the video, we don't break, we, we start recording. 00:14:54:17 - 00:15:10:22 Nick Clason | Hybrid Ministry And then when we're done, we're done. And we keep everything rolling. The video is still rolling, the audio is still rolling. And then we'll talk for a minute. We got a little, you know, a little table or sheet you can see down below. Our at all let you see like our videos and stuff like that. You can go check out what we do. 00:15:10:25 - 00:15:26:28 Nick Clason | Hybrid Ministry We got a little sheet. So we'll talk for a minute. We'll, we'll make sure. Who are we? You know, shouting out all the stuff. We'll get to all that in a minute. But that's, that's how we block record. Then the format of our show is in three parts a shout out, the piece of content or the little nugget of training or whatever we want it to be. 00:15:27:05 - 00:15:49:07 Nick Clason | Hybrid Ministry And then finally we'll end with, some sort of story and we call it story time. And so those are our three segments. And so, any time we, we start in our four part series, the very first episode of that, our shout out is for anyone who's new to our team. And so, whenever someone would join our team, historically, we would want to like at the next leader lunch or whatever, say, hey, thanks so much for being here. 00:15:49:07 - 00:16:03:16 Nick Clason | Hybrid Ministry This is so and so. Here's a little leader gift for them. Welcome to the team. Right. Well we were forgetting that. Sort of like let's just add it to the podcast and then we take their little leader gift which is a mug, and we store it for them in our leader work room, we have a little whiteboard we write, welcome to the team. 00:16:03:16 - 00:16:23:17 Nick Clason | Hybrid Ministry So and so we draw a little arrow, grab your mug okay. And we actually kind of create a little section in our, our leader room. Like our workroom which is all like podcast prizes. Okay. So after the first episode, then we do some sort of shout out, so what's a leader that's been crushing it? We shout them out and we'll often give something away. 00:16:23:20 - 00:16:42:11 Nick Clason | Hybrid Ministry And that's, you know, around Christmas we'll give them, like, a silly mug. Recently we got some, like, free ice cream gift cards. We'll give away the ice cream gift cards, like, whatever we kind of have laying around. You don't have to do that, but we'll do some sort of giveaway. I use sidekick for that, put all of their names into the picture, and I just create some sort of criteria. 00:16:42:11 - 00:17:00:01 Nick Clason | Hybrid Ministry So like, hey, if you came to the last leader lunch, your name is in the picture. If you've already, RSVP to the next leader lunch at time of recording, your name is in the picture. You get the drill and then sometimes, instead of creating shout outs and doing a giveaway, we will do leader Roulette. So we'll put their names in for some reason. 00:17:00:06 - 00:17:19:11 Nick Clason | Hybrid Ministry RSVP to the thing, right? And then, their name pops up. We don't know. We run it on sidekick. Whoever pops up will say, hey, you want ice cream? And, here's a shout out. And so we call it leader Shout out roulette. We tell them like, we don't know who's going to pop up. So we're going to be coming up with these shout outs kind of on the fly. 00:17:19:14 - 00:17:39:22 Nick Clason | Hybrid Ministry And it's a fun little challenge. Then we hop into the content. You heard some of the content that we've done over the last year. And then finally we end with some sort of story. And that's a way for us to, you know, think youth group chronicles, like it's those, those types of stories that are happening within our youth ministry or a funny story that we have heard about or something that's even happened in our past. 00:17:39:22 - 00:18:05:14 Nick Clason | Hybrid Ministry And those are, hard to to get at first. But once our leaders start listening, they start telling us stuff and we always blur and bleep out all of the students name. So if a student ever runs across this on our YouTube channel, they're not feeling like isolated or whatever, and we make the stories vague enough that they're not going to know, and, and, you know, we just kind of go from there and students don't really listen to these anyway, but if they do ever stumble across them, they're not going to be hopefully embarrassed. 00:18:05:20 - 00:18:23:23 Nick Clason | Hybrid Ministry Now, last thing you've done all the work you've bought, all the gear, you've come up with, the format, you've started filming all those things. How then do you launch it? I'm glad you asked. Let's check it out. Last section. So this is what we did. We created a little stickers on Sticker Mule with a QR code that took them to our website. 00:18:24:00 - 00:18:43:05 Nick Clason | Hybrid Ministry I'll link the website down below, which pulled in a section of our playlist from our nucleus, sermons kind of database. And then, and the way that I schedule that is we schedule, like I said, a weekly message. And so the leader podcast drops at five on a Monday. And then the the message of the week drops at six. 00:18:43:05 - 00:19:03:16 Nick Clason | Hybrid Ministry That's our sermon that we're teaching that Wednesday night. But remember, we pre-filled those that drops at six. And so when you go on our main page, the most recent message is going to be there because it posted one hour after the Leader podcast. So the only time the Leader podcast is highlighted on the main section of our website is from 5:00 am to 6 a.m. Monday morning. 00:19:03:18 - 00:19:25:12 Nick Clason | Hybrid Ministry Now, if you go to the leader page on our website, it's highlighting the leader podcast playlist. So we make sure whenever we post that it's leader podcast playlist and that that little, playlist is a featured section on the website there. But so we, created a QR code to that section of the website, to that playlist. 00:19:25:14 - 00:19:50:00 Nick Clason | Hybrid Ministry And then we also put a little piece of copy like, hey, make sure you subscribe, make sure you whatever. And we did a giveaway, right. The first round of podcasts I put in like our group chat screenshot that you are subscribed to our leader podcast, and anyone who screenshotted it and posted it in our group chat, they had an opportunity to win something, to put their names in sidekick and that honestly, that kind of started the whole giveaway thing and now it's just kind of a staple of what we did. 00:19:50:00 - 00:20:10:04 Nick Clason | Hybrid Ministry We didn't go into it with that. The that being the intention, but that's kind of how it started. And then we did three weeks worth of like promotion around it. And what's funny is my boss was like, let's do this at our next leader launch. Let's launch it there. But when we recorded our first batch of episodes in July, I was like, are we really? 00:20:10:04 - 00:20:27:15 Nick Clason | Hybrid Ministry Do we really want to sit on these pieces of content for that long? And he's like, no, not really. I was like, do we need an in-person event to launch it? He's like, dude, you're the hybrid guy. You tell me what we should do. And I was like, all right, so, one week, let's buy, like, you know, elevated breakfast. 00:20:27:15 - 00:20:46:08 Nick Clason | Hybrid Ministry You know, we give donuts every Sunday morning. Let's do, like, breakfast burritos just for our leaders in the later work room. And let's have a little, like, sign in there. This is leader podcast is coming. And then the next week I can't remember what we did. We did something else food breakfast related. And then the final week we blew it up only for our leaders breakfast all the way around. 00:20:46:10 - 00:21:18:10 Nick Clason | Hybrid Ministry And we brought in like, espresso coffee cart. And on the sleeve of the coffee cups, we printed a sticker with a QR code that said Leader Podcast, you know, and so they could scan that so that they could subscribe and all that stuff. And then all those three weeks were doing, like, weekly giveaways. One of the things we did during that three weeks or month of ramp up of launching is I took the the pilot episode and, which is just, you know, my, my boss, selfie style video. 00:21:18:16 - 00:21:36:13 Nick Clason | Hybrid Ministry And I put that video on loop on a TV in our leader workspace. So they walked in and they saw it. And so for three weeks or a month, everything was leader podcast, so everybody knew about it. And then as we've gone as people win stuff and whatever, we'll shout them out. We'll say, hey man, great job. So and so. 00:21:36:20 - 00:21:53:24 Nick Clason | Hybrid Ministry They got the shout out this week on the podcast that'll be in our leader group chat. And so if they're active in our leader group chat and like they're coming every Sunday to our leader workroom with the prizes on the on the wall, they're they're gonna know about our leader podcast. And so that's how we kind of keep it in front of them. 00:21:53:24 - 00:22:16:14 Nick Clason | Hybrid Ministry And like I've said, it is is built an amazing amount of camaraderie around and among our leaders. And so that's why I think you should do a weekly leader podcast. It's a month out of our our schedule to film it. And then a little bit of time to edit it and then boom, off we go. So thank you so much for being here at the Hybrid Ministry Podcast. 00:22:16:14 - 00:22:23:01 Nick Clason | Hybrid Ministry This is how I do a weekly leader podcast. And till next time, as always my friends, don't forget to stay hybrid. Hybrid Ministry, Nick Clason, Leader Training, Leader Podcast, How to Create a Weekly Leader Podcast, Podcast Gear, Podcast Host, Church Communication Tips, Volunteer Training, Train my Volunteers You need to train your volunteer youth leaders, but how do you produce a podcast, which gives you the outlet to offer more trainings than you even know what to do with? And how do you not lose your life to it?
Here's how I produce a weekly leader podcast with only one hour per month of a time committment!
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🕰️TIMECODES
00:00 How I Produce a Weekly Leader Podcast
01:17 Why you need a leader podcast
06:28 Getting Started: Gear & Platforms
12:28 Show Format & Topic Ideas
18:06 Launching Your New Podcast!

--------------
TRANSCRIPT
00:00:00:08 - 00:00:45:01
Nick Clason | Hybrid Ministry
Are you looking for and longing for? Youth ministry, leader development that is not dependent upon a leader's attendance to an individual meeting. You know, I even once heard Kurt Johnston, the, famous, like, youth ministry guru from Southern California. He said, you know, your trainings aren't as good as you think. And that was a gut punch, man. Do you want to be in a position where you've communicated to your leaders everything you could possibly ever think that you need to, and still be struggling to find more things to say at your next leader meeting?

00:00:45:02 - 00:01:09:18
Nick Clason | Hybrid Ministry
Well, let me tell you how I, as we are rounding out the final episode of this mini series that we've been doing, how I in an individual solo pod, how I produce a weekly leader podcast, and all of the things that I just teased are true of what we have going on in our student ministry and on our weekly leader podcast.

00:01:09:18 - 00:01:34:08
Nick Clason | Hybrid Ministry
And as always, there are chapters listed down below in a podcast catch or here on YouTube. Welcome my friends, to the Hybrid Ministry show. What's up everyone? Welcome to the Hybrid Ministry Show and the completion of our little mini series, how I. And in this episode, we will talk about how I produce a weekly leader podcast, which is a small sliver to a bigger leader culture strategy.

00:01:34:08 - 00:01:54:25
Nick Clason | Hybrid Ministry
And if you want, like all there is to know about youth ministry volunteers, youth ministry leaders, recruiting, retaining all of that, you need to check out the episode that I just most recently dropped with my boss and friend, Erin Sutton, linked right here at the top of the screen. You can go check that out, but this is a small segment of what we do to help create the leader culture that we want.

00:01:54:25 - 00:02:23:29
Nick Clason | Hybrid Ministry
With our leaders. And so why a podcast? So let me just back up real quick philosophically and say this. Like, why are we determined and decided that we wanted a leader podcast was we had a monthly leader meeting in our context, and there felt to be so much pressure on that one meeting, for example, like at the August leader meeting or, you know, September leader meeting, we would be like, we need to make sure that we hit all of these onboarding things.

00:02:23:29 - 00:02:47:18
Nick Clason | Hybrid Ministry
We need to make sure that our leaders know about all of these resources that we have to offer. We need to like, make sure, make sure, make sure, make sure like give me a like or a subscribe. If you've ever been in a position like that where you just feel like there's so much pressure on your one time once a year, or maybe twice a year gathering of sorts, and then, you know, if you're doing anything which you should, by the way, lean into the download Youth Ministry, National Day of Volunteer Training.

00:02:47:23 - 00:03:09:08
Nick Clason | Hybrid Ministry
Like those those pieces of content and those like events are fantastic momentum builders for you and your team. We're a part of it. We're a customer, so you should check it out. Getting zero kickback from promoting it, but link down below if you're interested in the National Day information. But like if you do those things, you also feel the pressure at those leader meetings like, oh, I got them all together.

00:03:09:08 - 00:03:32:28
Nick Clason | Hybrid Ministry
I got them all in the room. I gotta make sure I cover all the things that I need to cover. And because of that tension that we felt and we were experiencing, finally I proposed and pitched this idea to my bosses like, let's what if we came up with a weekly leader podcast and I was on an episode, of another podcast, the next Gen coaching Podcast with, Ryan Manning?

00:03:32:29 - 00:03:52:17
Nick Clason | Hybrid Ministry
I'll link that episode down below. And I told him we had a weekly leader podcast and that it's video based, and he was like weekly, And you could tell his wheels are turning because he had a podcast, but it wasn't weekly. And the reason that I push so hard for weekly. And before you turn this off, like, remember the chapters down below if you wanna skip this part.

00:03:52:23 - 00:04:14:00
Nick Clason | Hybrid Ministry
But the reason I push so hard for weekly is because that is your best chance to actually create a little bit of momentum and actually get your leaders to begin adopting the rhythm and the practice, if they can expect it weekly. Now, what we as churches often default into is we don't think we have the ability to produce it weekly because let's be honest, we're producing a lot of other things weekly.

00:04:14:00 - 00:04:29:20
Nick Clason | Hybrid Ministry
We've got a weekly program and a weekly sermon and a weekly worship service, like all those things. And so we're like, let's not let's start with what we know we can achieve. Not a bad strategy, but let me tell you how we do it and how we can achieve it with only one hour per month worth of work.

00:04:29:20 - 00:05:01:13
Nick Clason | Hybrid Ministry
Okay, so, I went in for the weekly, push and we wanted to make the podcast less than 15 minute weekly commitment for our leaders, and we wanted them to hit it. You know, we drop it every single Monday morning. They can consume it whenever they choose to, but the idea is if they are like avid listeners or they're listening regularly, they're getting it on their, you know, first 15 minutes on their way to work Monday morning, it drops super duper early, like 5:00 in the morning.

00:05:01:15 - 00:05:20:16
Nick Clason | Hybrid Ministry
So hopefully that catches any leader on their commute. You know, we live in the DFW area, so a fair bit of our leaders commute pretty far. And so we wanted them to be able to catch it in their car on their way to work. All right. And within that, within us doing it weekly, we were able to hit because of the frequency.

00:05:20:16 - 00:05:43:17
Nick Clason | Hybrid Ministry
We're able to hit so many different training topics, and we're able to cover so much more ground on the information or the communication or the announcement side of what we wanted our leaders to get with just simply choosing to do it weekly. And by doing that, it also has had some other side benefits, such as help reinforce and build the culture that we want within our youth ministry.

00:05:43:20 - 00:06:04:22
Nick Clason | Hybrid Ministry
It's brought our group chat to life because there's a weekly piece of content being delivered directly to them that they interact with, and then they'll make fun of us and throw jokes and memes and all the things that serve to build and reinforce our leader culture. So that's the why. That's why we chose philosophically. Those were our goals, those were our desires with it.

00:06:04:24 - 00:06:22:27
Nick Clason | Hybrid Ministry
And so because of that, if you're interested, if you're like, yeah, I got it, I'm in I my trainings aren't as good as I think they are. Thanks Kurt Johnston for that. But I want to offer some, some ongoing kind of training for my leaders on the go as you go. How do you do that? How do you do it in less than 15 minutes?

00:06:22:27 - 00:06:41:04
Nick Clason | Hybrid Ministry
How do you do it in less than one hour per month? Let me tell you how. Let's happen. You ready to start a podcast? You need to determine a podcast host. And here, just down below, there's going to be links to all of these and a list of them. And then I'm going to tell you what we use in our context.

00:06:41:04 - 00:07:08:02
Nick Clason | Hybrid Ministry
So you need to choose some sort of podcast host that's going to have some sort of monthly fee associated with it. Less than $20, $20 is probably the absolute cap. But you could look into, service like Libsyn, Podbean, Buzzsprout, Spreaker Simple cast blueberry transistor casters captivate rss.com, Spotify, a gas megaphone, paddle matic and SoundCloud. I don't use any of those.

00:07:08:04 - 00:07:34:26
Nick Clason | Hybrid Ministry
Well, we actually use is we use nucleus. And if you've been listening to any of my, things on communication, nucleus is our website builder. And nucleus has a built in podcast catcher and RSS feed creator. And now if you are using nucleus for your wider church podcast, they only give you one. So if you're already using your utilizing some sort of podcast RSS feed, then you're going to need to go and get another one.

00:07:34:28 - 00:07:58:28
Nick Clason | Hybrid Ministry
And nucleus doesn't offer the ability to have a second, podcast or a second RSS feed. However, if you are in a bigger church and they do have some sort of like podcast hosting thing, just think for like your past their sermons and let's say they're using something like a Libsyn go talk to your communications director or explore what, account features are available to you, and see if you can add on a second podcast on your podcast hosting feed.

00:07:59:03 - 00:08:20:02
Nick Clason | Hybrid Ministry
What you need from your podcast hosting feed is what's called the RSS feed. The RSS feed is how podcasts are distributed to their catchers. And so there's essentially three main podcasts, services out there. There's YouTube, which is honestly not very good, but YouTube is kind of taking over the world. So I'm just not I'm not ignoring it right now.

00:08:20:02 - 00:08:47:12
Nick Clason | Hybrid Ministry
So you can use YouTube's RSS feed, but you're going to need to get that unique RSS feed from your podcast host. There's also Spotify, and then there's also Apple Podcasts. And those are really it. Now you might be thinking there's other podcast catchers out there like I used for something called Castbox. And yes, I do. However, Castbox uses the Apple RSS feed and converts it over so I can get it on an Android phone because I don't have access to the Apple Podcast catcher.

00:08:47:12 - 00:09:09:21
Nick Clason | Hybrid Ministry
So like I said, the main ones Apple Podcasts, Spotify, YouTube. Okay, and so you're also going to need to create a show, create a podcast in those individual things, and then you're going to need to take your RSS feed from your host and import it into those things your Apple Podcasts, your Spotify, your YouTube. Now listen, you will hate your life the day that you choose to do that.

00:09:09:21 - 00:09:31:02
Nick Clason | Hybrid Ministry
You will hate your life. You're going to need emails and you're going to need two factor authentication. You're going to need phone numbers. Let me just give you a quick tidbit on that. Create something that is not dependent upon you. Don't use your personal email. Don't use your personal phone. If you need to set up like a Google Voice number that you can receive text messages from.

00:09:31:02 - 00:09:54:00
Nick Clason | Hybrid Ministry
For the codes for your new Apple podcast, sign on things and off you go. All right. And then save those in a spreadsheet because heaven forbid, I know you're not thinking about leaving your church anytime soon, but one day you might. And you don't want those codes coming to your personal cell phone because the fact is, you're not going to need to log into these things are much of a regular basis.

00:09:54:00 - 00:10:12:14
Nick Clason | Hybrid Ministry
You need to get them started, kind of set it and forget it. But when you're setting it, just make sure you set it up in such a way that it can live beyond your tenure at your church. That's small hack. You'll thank me later. And then once you get those things set up, you're ready to get going. You're ready to make it happen.

00:10:12:14 - 00:10:31:21
Nick Clason | Hybrid Ministry
Now, if you want to do some sort of ramp up launch, I have, in just second chapter down below how to launch it. Well, and how we did it and how we got the word out and all those things you are going to need a show to be on your RSS feed. You are going to need some sort of show to to kind of trigger the beginning of your thing.

00:10:31:21 - 00:10:52:23
Nick Clason | Hybrid Ministry
So consider a trailer, consider some sort of like, teaser of sorts. You know, we I have my boss shoot like a selfie style video less than 60s. And that was our very first episode. But then we use that kind of as promo. And I also got the feeds for Spotify, for Apple Podcasts, and for YouTube kind of started so that we could start pointing people to those things.

00:10:52:29 - 00:11:13:22
Nick Clason | Hybrid Ministry
They could start subscribing and they could start bookmarking and all those things on their devices. All right. Now, what about gear? Well, you're in luck. I have, a blog and, former episode on my podcast listed down below in the show notes hybrid ministry that xyzzy slash articles slash studio. And in that you're going to want to scroll to the podcast Mike section.

00:11:13:24 - 00:11:41:02
Nick Clason | Hybrid Ministry
And those are the microphones that we use. We also use videos so you can see the the camera that we use there on that same blog. Or you can set up a cell phone camera, which, by the way, full disclosure. So what I'm using right now here on this episode, and you can set up, a camera if you do want to have video, we use, so we do use the YouTube RSS feed, like I said, but I also post individually in its own YouTube playlist, our videos.

00:11:41:06 - 00:12:00:18
Nick Clason | Hybrid Ministry
So our leaders have the option for audio. They also have the option for video. And there are some things that are fun for them to see on on video. Like one time every episode, me and my friend Darren, we cheers like 3 to 1 cheers. And then one one week we did like, we were like, let's break these mugs.

00:12:00:18 - 00:12:14:16
Nick Clason | Hybrid Ministry
So we went cheers. Because they're almost always empty. Because we act like it's the morning. But we often film like in the afternoon or whatever. And so they're almost always empty. And so we'll like clink real hard and like, you can tell there's no coffee. And, you know, we'll joke about how there's no coffee and then we're faking it or whatever, all the things.

00:12:14:19 - 00:12:29:11
Nick Clason | Hybrid Ministry
But the last time we crashed the mugs together, and then we'll just say something like, if you're not watching, you're definitely going to want to go back and watch that one, right? And so if you want a camera, get a camera. If you want the podcast mix, just check those links out down below and we'll get you taken care of for that.

00:12:29:13 - 00:12:47:01
Nick Clason | Hybrid Ministry
All right. So what about the format. What do we do on our show? Like I said, our goal is 15 minutes or less. Honestly, we almost always, go ten or less. And so part of the way that we're able to do it is we don't sit down. We don't do a new half long form podcast, no Shade to carry.

00:12:47:01 - 00:13:09:02
Nick Clason | Hybrid Ministry
He's the goat at what he does. But we our goal is 10 or 15 minutes or less with a nugget of training. Okay. And so here is our, format. So when we sit down to record, we batch record, we record for at a time essentially a month's worth of podcasts, and we sort of create little mini series within those four months.

00:13:09:05 - 00:13:29:25
Nick Clason | Hybrid Ministry
Here's the thing. You're a youth pastor, you're in on church communications. You are good at creating series. So create a series of training topics. Let me just give you a few of the ones that we've done in our context. So we've done a podcast called The Secret Stuff, like the Secret Sauce to having a great youth ministry small group.

00:13:29:25 - 00:13:47:16
Nick Clason | Hybrid Ministry
And there's like, you know, your quiet time and your prayer life and those types of things. We also did a let's envision a students experience from the parking lot to the front door to in our main room to in a small group. And so those are all four different little episodes, right? They all kind of build off each other.

00:13:47:21 - 00:14:05:21
Nick Clason | Hybrid Ministry
We did this little series on why certain stuff matters. So we do yearly debriefs with all of our leaders. So why debriefs matter? Why fun matters like camps or retreats matter. Why group covenants matter? This was sort of during the holidays. We did a bunch of one offs like five tips for caring for Hurting Teens. The ten Minute Rule Ministry.

00:14:05:21 - 00:14:30:27
Nick Clason | Hybrid Ministry
During the holidays, we did a little four part series on on Generation Alpha and what makes them different. We talked about, some like group tips, like how to lean into the awkward silences, how to, when you're allowed to skip the lesson, this game changer that you won't want to miss? We have, like, a little, moniker in our student ministry where we say students are welcomed, wanted, needed and known.

00:14:30:27 - 00:14:54:15
Nick Clason | Hybrid Ministry
And so we did an episode on welcome to didn't episode on wanted. We did an episode on needed, and then we did an episode Nick Clason | Hybrid Ministry. Right. So as you can see, those are just some ideas for content that you can use. And so we, we block them like that, we sit down, we record in a one hour block, we record all the audio, we record all the video, we don't break, we, we start recording.

00:14:54:17 - 00:15:10:22
Nick Clason | Hybrid Ministry
And then when we're done, we're done. And we keep everything rolling. The video is still rolling, the audio is still rolling. And then we'll talk for a minute. We got a little, you know, a little table or sheet you can see down below. Our at all let you see like our videos and stuff like that. You can go check out what we do.

00:15:10:25 - 00:15:26:28
Nick Clason | Hybrid Ministry
We got a little sheet. So we'll talk for a minute. We'll, we'll make sure. Who are we? You know, shouting out all the stuff. We'll get to all that in a minute. But that's, that's how we block record. Then the format of our show is in three parts a shout out, the piece of content or the little nugget of training or whatever we want it to be.

00:15:27:05 - 00:15:49:07
Nick Clason | Hybrid Ministry
And then finally we'll end with, some sort of story and we call it story time. And so those are our three segments. And so, any time we, we start in our four part series, the very first episode of that, our shout out is for anyone who's new to our team. And so, whenever someone would join our team, historically, we would want to like at the next leader lunch or whatever, say, hey, thanks so much for being here.

00:15:49:07 - 00:16:03:16
Nick Clason | Hybrid Ministry
This is so and so. Here's a little leader gift for them. Welcome to the team. Right. Well we were forgetting that. Sort of like let's just add it to the podcast and then we take their little leader gift which is a mug, and we store it for them in our leader work room, we have a little whiteboard we write, welcome to the team.

00:16:03:16 - 00:16:23:17
Nick Clason | Hybrid Ministry
So and so we draw a little arrow, grab your mug okay. And we actually kind of create a little section in our, our leader room. Like our workroom which is all like podcast prizes. Okay. So after the first episode, then we do some sort of shout out, so what's a leader that's been crushing it? We shout them out and we'll often give something away.

00:16:23:20 - 00:16:42:11
Nick Clason | Hybrid Ministry
And that's, you know, around Christmas we'll give them, like, a silly mug. Recently we got some, like, free ice cream gift cards. We'll give away the ice cream gift cards, like, whatever we kind of have laying around. You don't have to do that, but we'll do some sort of giveaway. I use sidekick for that, put all of their names into the picture, and I just create some sort of criteria.

00:16:42:11 - 00:17:00:01
Nick Clason | Hybrid Ministry
So like, hey, if you came to the last leader lunch, your name is in the picture. If you've already, RSVP to the next leader lunch at time of recording, your name is in the picture. You get the drill and then sometimes, instead of creating shout outs and doing a giveaway, we will do leader Roulette. So we'll put their names in for some reason.

00:17:00:06 - 00:17:19:11
Nick Clason | Hybrid Ministry
RSVP to the thing, right? And then, their name pops up. We don't know. We run it on sidekick. Whoever pops up will say, hey, you want ice cream? And, here's a shout out. And so we call it leader Shout out roulette. We tell them like, we don't know who's going to pop up. So we're going to be coming up with these shout outs kind of on the fly.

00:17:19:14 - 00:17:39:22
Nick Clason | Hybrid Ministry
And it's a fun little challenge. Then we hop into the content. You heard some of the content that we've done over the last year. And then finally we end with some sort of story. And that's a way for us to, you know, think youth group chronicles, like it's those, those types of stories that are happening within our youth ministry or a funny story that we have heard about or something that's even happened in our past.

00:17:39:22 - 00:18:05:14
Nick Clason | Hybrid Ministry
And those are, hard to to get at first. But once our leaders start listening, they start telling us stuff and we always blur and bleep out all of the students name. So if a student ever runs across this on our YouTube channel, they're not feeling like isolated or whatever, and we make the stories vague enough that they're not going to know, and, and, you know, we just kind of go from there and students don't really listen to these anyway, but if they do ever stumble across them, they're not going to be hopefully embarrassed.

00:18:05:20 - 00:18:23:23
Nick Clason | Hybrid Ministry
Now, last thing you've done all the work you've bought, all the gear, you've come up with, the format, you've started filming all those things. How then do you launch it? I'm glad you asked. Let's check it out. Last section. So this is what we did. We created a little stickers on Sticker Mule with a QR code that took them to our website.

00:18:24:00 - 00:18:43:05
Nick Clason | Hybrid Ministry
I'll link the website down below, which pulled in a section of our playlist from our nucleus, sermons kind of database. And then, and the way that I schedule that is we schedule, like I said, a weekly message. And so the leader podcast drops at five on a Monday. And then the the message of the week drops at six.

00:18:43:05 - 00:19:03:16
Nick Clason | Hybrid Ministry
That's our sermon that we're teaching that Wednesday night. But remember, we pre-filled those that drops at six. And so when you go on our main page, the most recent message is going to be there because it posted one hour after the Leader podcast. So the only time the Leader podcast is highlighted on the main section of our website is from 5:00 am to 6 a.m. Monday morning.

00:19:03:18 - 00:19:25:12
Nick Clason | Hybrid Ministry
Now, if you go to the leader page on our website, it's highlighting the leader podcast playlist. So we make sure whenever we post that it's leader podcast playlist and that that little, playlist is a featured section on the website there. But so we, created a QR code to that section of the website, to that playlist.

00:19:25:14 - 00:19:50:00
Nick Clason | Hybrid Ministry
And then we also put a little piece of copy like, hey, make sure you subscribe, make sure you whatever. And we did a giveaway, right. The first round of podcasts I put in like our group chat screenshot that you are subscribed to our leader podcast, and anyone who screenshotted it and posted it in our group chat, they had an opportunity to win something, to put their names in sidekick and that honestly, that kind of started the whole giveaway thing and now it's just kind of a staple of what we did.

00:19:50:00 - 00:20:10:04
Nick Clason | Hybrid Ministry
We didn't go into it with that. The that being the intention, but that's kind of how it started. And then we did three weeks worth of like promotion around it. And what's funny is my boss was like, let's do this at our next leader launch. Let's launch it there. But when we recorded our first batch of episodes in July, I was like, are we really?

00:20:10:04 - 00:20:27:15
Nick Clason | Hybrid Ministry
Do we really want to sit on these pieces of content for that long? And he's like, no, not really. I was like, do we need an in-person event to launch it? He's like, dude, you're the hybrid guy. You tell me what we should do. And I was like, all right, so, one week, let's buy, like, you know, elevated breakfast.

00:20:27:15 - 00:20:46:08
Nick Clason | Hybrid Ministry
You know, we give donuts every Sunday morning. Let's do, like, breakfast burritos just for our leaders in the later work room. And let's have a little, like, sign in there. This is leader podcast is coming. And then the next week I can't remember what we did. We did something else food breakfast related. And then the final week we blew it up only for our leaders breakfast all the way around.

00:20:46:10 - 00:21:18:10
Nick Clason | Hybrid Ministry
And we brought in like, espresso coffee cart. And on the sleeve of the coffee cups, we printed a sticker with a QR code that said Leader Podcast, you know, and so they could scan that so that they could subscribe and all that stuff. And then all those three weeks were doing, like, weekly giveaways. One of the things we did during that three weeks or month of ramp up of launching is I took the the pilot episode and, which is just, you know, my, my boss, selfie style video.

00:21:18:16 - 00:21:36:13
Nick Clason | Hybrid Ministry
And I put that video on loop on a TV in our leader workspace. So they walked in and they saw it. And so for three weeks or a month, everything was leader podcast, so everybody knew about it. And then as we've gone as people win stuff and whatever, we'll shout them out. We'll say, hey man, great job. So and so.

00:21:36:20 - 00:21:53:24
Nick Clason | Hybrid Ministry
They got the shout out this week on the podcast that'll be in our leader group chat. And so if they're active in our leader group chat and like they're coming every Sunday to our leader workroom with the prizes on the on the wall, they're they're gonna know about our leader podcast. And so that's how we kind of keep it in front of them.

00:21:53:24 - 00:22:16:14
Nick Clason | Hybrid Ministry
And like I've said, it is is built an amazing amount of camaraderie around and among our leaders. And so that's why I think you should do a weekly leader podcast. It's a month out of our our schedule to film it. And then a little bit of time to edit it and then boom, off we go. So thank you so much for being here at the Hybrid Ministry Podcast.

00:22:16:14 - 00:22:23:01
Nick Clason | Hybrid Ministry
This is how I do a weekly leader podcast. And till next time, as always my friends, don't forget to stay hybrid.

]]> You need to train your volunteer youth leaders, but how do you produce a podcast, which gives you the outlet to offer more trainings than you even know what to do with? And how do you not lose your life to it?
Here's how I produce a weekly leader podcast with only one hour per month of a time committment!
Yes, I'll show you everything I do from getting started, the gear, and maintaining it!
Welcome to the Hybrid Ministry Show!

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SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/146

//DARREN’S EPISODE
https://youtu.be/XU9J2S4oJAU

//NATIONAL DAY TRAINING
https://www.trainmyvolunteers.com

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//SEE OUR PODCAST
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//NUCLEUS
https://www.nucleus.church

//CROSSCREEK LEADERS WEBSITE
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--------------
🕰️TIMECODES
00:00 How I Produce a Weekly Leader Podcast
01:17 Why you need a leader podcast
06:28 Getting Started: Gear & Platforms
12:28 Show Format & Topic Ideas
18:06 Launching Your New Podcast!

--------------
TRANSCRIPT
00:00:00:08 - 00:00:45:01
Nick Clason | Hybrid Ministry
Are you looking for and longing for? Youth ministry, leader development that is not dependent upon a leader's attendance to an individual meeting. You know, I even once heard Kurt Johnston, the, famous, like, youth ministry guru from Southern California. He said, you know, your trainings aren't as good as you think. And that was a gut punch, man. Do you want to be in a position where you've communicated to your leaders everything you could possibly ever think that you need to, and still be struggling to find more things to say at your next leader meeting?

00:00:45:02 - 00:01:09:18
Nick Clason | Hybrid Ministry
Well, let me tell you how I, as we are rounding out the final episode of this mini series that we've been doing, how I in an individual solo pod, how I produce a weekly leader podcast, and all of the things that I just teased are true of what we have going on in our student ministry and on our weekly leader podcast.

00:01:09:18 - 00:01:34:08
Nick Clason | Hybrid Ministry
And as always, there are chapters listed down below in a podcast catch or here on YouTube. Welcome my friends, to the Hybrid Ministry show. What's up everyone? Welcome to the Hybrid Ministry Show and the completion of our little mini series, how I. And in this episode, we will talk about how I produce a weekly leader podcast, which is a small sliver to a bigger leader culture strategy.

00:01:34:08 - 00:01:54:25
Nick Clason | Hybrid Ministry
And if you want, like all there is to know about youth ministry volunteers, youth ministry leaders, recruiting, retaining all of that, you need to check out the episode that I just most recently dropped with my boss and friend, Erin Sutton, linked right here at the top of the screen. You can go check that out, but this is a small segment of what we do to help create the leader culture that we want.

00:01:54:25 - 00:02:23:29
Nick Clason | Hybrid Ministry
With our leaders. And so why a podcast? So let me just back up real quick philosophically and say this. Like, why are we determined and decided that we wanted a leader podcast was we had a monthly leader meeting in our context, and there felt to be so much pressure on that one meeting, for example, like at the August leader meeting or, you know, September leader meeting, we would be like, we need to make sure that we hit all of these onboarding things.

00:02:23:29 - 00:02:47:18
Nick Clason | Hybrid Ministry
We need to make sure that our leaders know about all of these resources that we have to offer. We need to like, make sure, make sure, make sure, make sure like give me a like or a subscribe. If you've ever been in a position like that where you just feel like there's so much pressure on your one time once a year, or maybe twice a year gathering of sorts, and then, you know, if you're doing anything which you should, by the way, lean into the download Youth Ministry, National Day of Volunteer Training.

00:02:47:23 - 00:03:09:08
Nick Clason | Hybrid Ministry
Like those those pieces of content and those like events are fantastic momentum builders for you and your team. We're a part of it. We're a customer, so you should check it out. Getting zero kickback from promoting it, but link down below if you're interested in the National Day information. But like if you do those things, you also feel the pressure at those leader meetings like, oh, I got them all together.

00:03:09:08 - 00:03:32:28
Nick Clason | Hybrid Ministry
I got them all in the room. I gotta make sure I cover all the things that I need to cover. And because of that tension that we felt and we were experiencing, finally I proposed and pitched this idea to my bosses like, let's what if we came up with a weekly leader podcast and I was on an episode, of another podcast, the next Gen coaching Podcast with, Ryan Manning?

00:03:32:29 - 00:03:52:17
Nick Clason | Hybrid Ministry
I'll link that episode down below. And I told him we had a weekly leader podcast and that it's video based, and he was like weekly, And you could tell his wheels are turning because he had a podcast, but it wasn't weekly. And the reason that I push so hard for weekly. And before you turn this off, like, remember the chapters down below if you wanna skip this part.

00:03:52:23 - 00:04:14:00
Nick Clason | Hybrid Ministry
But the reason I push so hard for weekly is because that is your best chance to actually create a little bit of momentum and actually get your leaders to begin adopting the rhythm and the practice, if they can expect it weekly. Now, what we as churches often default into is we don't think we have the ability to produce it weekly because let's be honest, we're producing a lot of other things weekly.

00:04:14:00 - 00:04:29:20
Nick Clason | Hybrid Ministry
We've got a weekly program and a weekly sermon and a weekly worship service, like all those things. And so we're like, let's not let's start with what we know we can achieve. Not a bad strategy, but let me tell you how we do it and how we can achieve it with only one hour per month worth of work.

00:04:29:20 - 00:05:01:13
Nick Clason | Hybrid Ministry
Okay, so, I went in for the weekly, push and we wanted to make the podcast less than 15 minute weekly commitment for our leaders, and we wanted them to hit it. You know, we drop it every single Monday morning. They can consume it whenever they choose to, but the idea is if they are like avid listeners or they're listening regularly, they're getting it on their, you know, first 15 minutes on their way to work Monday morning, it drops super duper early, like 5:00 in the morning.

00:05:01:15 - 00:05:20:16
Nick Clason | Hybrid Ministry
So hopefully that catches any leader on their commute. You know, we live in the DFW area, so a fair bit of our leaders commute pretty far. And so we wanted them to be able to catch it in their car on their way to work. All right. And within that, within us doing it weekly, we were able to hit because of the frequency.

00:05:20:16 - 00:05:43:17
Nick Clason | Hybrid Ministry
We're able to hit so many different training topics, and we're able to cover so much more ground on the information or the communication or the announcement side of what we wanted our leaders to get with just simply choosing to do it weekly. And by doing that, it also has had some other side benefits, such as help reinforce and build the culture that we want within our youth ministry.

00:05:43:20 - 00:06:04:22
Nick Clason | Hybrid Ministry
It's brought our group chat to life because there's a weekly piece of content being delivered directly to them that they interact with, and then they'll make fun of us and throw jokes and memes and all the things that serve to build and reinforce our leader culture. So that's the why. That's why we chose philosophically. Those were our goals, those were our desires with it.

00:06:04:24 - 00:06:22:27
Nick Clason | Hybrid Ministry
And so because of that, if you're interested, if you're like, yeah, I got it, I'm in I my trainings aren't as good as I think they are. Thanks Kurt Johnston for that. But I want to offer some, some ongoing kind of training for my leaders on the go as you go. How do you do that? How do you do it in less than 15 minutes?

00:06:22:27 - 00:06:41:04
Nick Clason | Hybrid Ministry
How do you do it in less than one hour per month? Let me tell you how. Let's happen. You ready to start a podcast? You need to determine a podcast host. And here, just down below, there's going to be links to all of these and a list of them. And then I'm going to tell you what we use in our context.

00:06:41:04 - 00:07:08:02
Nick Clason | Hybrid Ministry
So you need to choose some sort of podcast host that's going to have some sort of monthly fee associated with it. Less than $20, $20 is probably the absolute cap. But you could look into, service like Libsyn, Podbean, Buzzsprout, Spreaker Simple cast blueberry transistor casters captivate rss.com, Spotify, a gas megaphone, paddle matic and SoundCloud. I don't use any of those.

00:07:08:04 - 00:07:34:26
Nick Clason | Hybrid Ministry
Well, we actually use is we use nucleus. And if you've been listening to any of my, things on communication, nucleus is our website builder. And nucleus has a built in podcast catcher and RSS feed creator. And now if you are using nucleus for your wider church podcast, they only give you one. So if you're already using your utilizing some sort of podcast RSS feed, then you're going to need to go and get another one.

00:07:34:28 - 00:07:58:28
Nick Clason | Hybrid Ministry
And nucleus doesn't offer the ability to have a second, podcast or a second RSS feed. However, if you are in a bigger church and they do have some sort of like podcast hosting thing, just think for like your past their sermons and let's say they're using something like a Libsyn go talk to your communications director or explore what, account features are available to you, and see if you can add on a second podcast on your podcast hosting feed.

00:07:59:03 - 00:08:20:02
Nick Clason | Hybrid Ministry
What you need from your podcast hosting feed is what's called the RSS feed. The RSS feed is how podcasts are distributed to their catchers. And so there's essentially three main podcasts, services out there. There's YouTube, which is honestly not very good, but YouTube is kind of taking over the world. So I'm just not I'm not ignoring it right now.

00:08:20:02 - 00:08:47:12
Nick Clason | Hybrid Ministry
So you can use YouTube's RSS feed, but you're going to need to get that unique RSS feed from your podcast host. There's also Spotify, and then there's also Apple Podcasts. And those are really it. Now you might be thinking there's other podcast catchers out there like I used for something called Castbox. And yes, I do. However, Castbox uses the Apple RSS feed and converts it over so I can get it on an Android phone because I don't have access to the Apple Podcast catcher.

00:08:47:12 - 00:09:09:21
Nick Clason | Hybrid Ministry
So like I said, the main ones Apple Podcasts, Spotify, YouTube. Okay, and so you're also going to need to create a show, create a podcast in those individual things, and then you're going to need to take your RSS feed from your host and import it into those things your Apple Podcasts, your Spotify, your YouTube. Now listen, you will hate your life the day that you choose to do that.

00:09:09:21 - 00:09:31:02
Nick Clason | Hybrid Ministry
You will hate your life. You're going to need emails and you're going to need two factor authentication. You're going to need phone numbers. Let me just give you a quick tidbit on that. Create something that is not dependent upon you. Don't use your personal email. Don't use your personal phone. If you need to set up like a Google Voice number that you can receive text messages from.

00:09:31:02 - 00:09:54:00
Nick Clason | Hybrid Ministry
For the codes for your new Apple podcast, sign on things and off you go. All right. And then save those in a spreadsheet because heaven forbid, I know you're not thinking about leaving your church anytime soon, but one day you might. And you don't want those codes coming to your personal cell phone because the fact is, you're not going to need to log into these things are much of a regular basis.

00:09:54:00 - 00:10:12:14
Nick Clason | Hybrid Ministry
You need to get them started, kind of set it and forget it. But when you're setting it, just make sure you set it up in such a way that it can live beyond your tenure at your church. That's small hack. You'll thank me later. And then once you get those things set up, you're ready to get going. You're ready to make it happen.

00:10:12:14 - 00:10:31:21
Nick Clason | Hybrid Ministry
Now, if you want to do some sort of ramp up launch, I have, in just second chapter down below how to launch it. Well, and how we did it and how we got the word out and all those things you are going to need a show to be on your RSS feed. You are going to need some sort of show to to kind of trigger the beginning of your thing.

00:10:31:21 - 00:10:52:23
Nick Clason | Hybrid Ministry
So consider a trailer, consider some sort of like, teaser of sorts. You know, we I have my boss shoot like a selfie style video less than 60s. And that was our very first episode. But then we use that kind of as promo. And I also got the feeds for Spotify, for Apple Podcasts, and for YouTube kind of started so that we could start pointing people to those things.

00:10:52:29 - 00:11:13:22
Nick Clason | Hybrid Ministry
They could start subscribing and they could start bookmarking and all those things on their devices. All right. Now, what about gear? Well, you're in luck. I have, a blog and, former episode on my podcast listed down below in the show notes hybrid ministry that xyzzy slash articles slash studio. And in that you're going to want to scroll to the podcast Mike section.

00:11:13:24 - 00:11:41:02
Nick Clason | Hybrid Ministry
And those are the microphones that we use. We also use videos so you can see the the camera that we use there on that same blog. Or you can set up a cell phone camera, which, by the way, full disclosure. So what I'm using right now here on this episode, and you can set up, a camera if you do want to have video, we use, so we do use the YouTube RSS feed, like I said, but I also post individually in its own YouTube playlist, our videos.

00:11:41:06 - 00:12:00:18
Nick Clason | Hybrid Ministry
So our leaders have the option for audio. They also have the option for video. And there are some things that are fun for them to see on on video. Like one time every episode, me and my friend Darren, we cheers like 3 to 1 cheers. And then one one week we did like, we were like, let's break these mugs.

00:12:00:18 - 00:12:14:16
Nick Clason | Hybrid Ministry
So we went cheers. Because they're almost always empty. Because we act like it's the morning. But we often film like in the afternoon or whatever. And so they're almost always empty. And so we'll like clink real hard and like, you can tell there's no coffee. And, you know, we'll joke about how there's no coffee and then we're faking it or whatever, all the things.

00:12:14:19 - 00:12:29:11
Nick Clason | Hybrid Ministry
But the last time we crashed the mugs together, and then we'll just say something like, if you're not watching, you're definitely going to want to go back and watch that one, right? And so if you want a camera, get a camera. If you want the podcast mix, just check those links out down below and we'll get you taken care of for that.

00:12:29:13 - 00:12:47:01
Nick Clason | Hybrid Ministry
All right. So what about the format. What do we do on our show? Like I said, our goal is 15 minutes or less. Honestly, we almost always, go ten or less. And so part of the way that we're able to do it is we don't sit down. We don't do a new half long form podcast, no Shade to carry.

00:12:47:01 - 00:13:09:02
Nick Clason | Hybrid Ministry
He's the goat at what he does. But we our goal is 10 or 15 minutes or less with a nugget of training. Okay. And so here is our, format. So when we sit down to record, we batch record, we record for at a time essentially a month's worth of podcasts, and we sort of create little mini series within those four months.

00:13:09:05 - 00:13:29:25
Nick Clason | Hybrid Ministry
Here's the thing. You're a youth pastor, you're in on church communications. You are good at creating series. So create a series of training topics. Let me just give you a few of the ones that we've done in our context. So we've done a podcast called The Secret Stuff, like the Secret Sauce to having a great youth ministry small group.

00:13:29:25 - 00:13:47:16
Nick Clason | Hybrid Ministry
And there's like, you know, your quiet time and your prayer life and those types of things. We also did a let's envision a students experience from the parking lot to the front door to in our main room to in a small group. And so those are all four different little episodes, right? They all kind of build off each other.

00:13:47:21 - 00:14:05:21
Nick Clason | Hybrid Ministry
We did this little series on why certain stuff matters. So we do yearly debriefs with all of our leaders. So why debriefs matter? Why fun matters like camps or retreats matter. Why group covenants matter? This was sort of during the holidays. We did a bunch of one offs like five tips for caring for Hurting Teens. The ten Minute Rule Ministry.

00:14:05:21 - 00:14:30:27
Nick Clason | Hybrid Ministry
During the holidays, we did a little four part series on on Generation Alpha and what makes them different. We talked about, some like group tips, like how to lean into the awkward silences, how to, when you're allowed to skip the lesson, this game changer that you won't want to miss? We have, like, a little, moniker in our student ministry where we say students are welcomed, wanted, needed and known.

00:14:30:27 - 00:14:54:15
Nick Clason | Hybrid Ministry
And so we did an episode on welcome to didn't episode on wanted. We did an episode on needed, and then we did an episode Nick Clason | Hybrid Ministry. Right. So as you can see, those are just some ideas for content that you can use. And so we, we block them like that, we sit down, we record in a one hour block, we record all the audio, we record all the video, we don't break, we, we start recording.

00:14:54:17 - 00:15:10:22
Nick Clason | Hybrid Ministry
And then when we're done, we're done. And we keep everything rolling. The video is still rolling, the audio is still rolling. And then we'll talk for a minute. We got a little, you know, a little table or sheet you can see down below. Our at all let you see like our videos and stuff like that. You can go check out what we do.

00:15:10:25 - 00:15:26:28
Nick Clason | Hybrid Ministry
We got a little sheet. So we'll talk for a minute. We'll, we'll make sure. Who are we? You know, shouting out all the stuff. We'll get to all that in a minute. But that's, that's how we block record. Then the format of our show is in three parts a shout out, the piece of content or the little nugget of training or whatever we want it to be.

00:15:27:05 - 00:15:49:07
Nick Clason | Hybrid Ministry
And then finally we'll end with, some sort of story and we call it story time. And so those are our three segments. And so, any time we, we start in our four part series, the very first episode of that, our shout out is for anyone who's new to our team. And so, whenever someone would join our team, historically, we would want to like at the next leader lunch or whatever, say, hey, thanks so much for being here.

00:15:49:07 - 00:16:03:16
Nick Clason | Hybrid Ministry
This is so and so. Here's a little leader gift for them. Welcome to the team. Right. Well we were forgetting that. Sort of like let's just add it to the podcast and then we take their little leader gift which is a mug, and we store it for them in our leader work room, we have a little whiteboard we write, welcome to the team.

00:16:03:16 - 00:16:23:17
Nick Clason | Hybrid Ministry
So and so we draw a little arrow, grab your mug okay. And we actually kind of create a little section in our, our leader room. Like our workroom which is all like podcast prizes. Okay. So after the first episode, then we do some sort of shout out, so what's a leader that's been crushing it? We shout them out and we'll often give something away.

00:16:23:20 - 00:16:42:11
Nick Clason | Hybrid Ministry
And that's, you know, around Christmas we'll give them, like, a silly mug. Recently we got some, like, free ice cream gift cards. We'll give away the ice cream gift cards, like, whatever we kind of have laying around. You don't have to do that, but we'll do some sort of giveaway. I use sidekick for that, put all of their names into the picture, and I just create some sort of criteria.

00:16:42:11 - 00:17:00:01
Nick Clason | Hybrid Ministry
So like, hey, if you came to the last leader lunch, your name is in the picture. If you've already, RSVP to the next leader lunch at time of recording, your name is in the picture. You get the drill and then sometimes, instead of creating shout outs and doing a giveaway, we will do leader Roulette. So we'll put their names in for some reason.

00:17:00:06 - 00:17:19:11
Nick Clason | Hybrid Ministry
RSVP to the thing, right? And then, their name pops up. We don't know. We run it on sidekick. Whoever pops up will say, hey, you want ice cream? And, here's a shout out. And so we call it leader Shout out roulette. We tell them like, we don't know who's going to pop up. So we're going to be coming up with these shout outs kind of on the fly.

00:17:19:14 - 00:17:39:22
Nick Clason | Hybrid Ministry
And it's a fun little challenge. Then we hop into the content. You heard some of the content that we've done over the last year. And then finally we end with some sort of story. And that's a way for us to, you know, think youth group chronicles, like it's those, those types of stories that are happening within our youth ministry or a funny story that we have heard about or something that's even happened in our past.

00:17:39:22 - 00:18:05:14
Nick Clason | Hybrid Ministry
And those are, hard to to get at first. But once our leaders start listening, they start telling us stuff and we always blur and bleep out all of the students name. So if a student ever runs across this on our YouTube channel, they're not feeling like isolated or whatever, and we make the stories vague enough that they're not going to know, and, and, you know, we just kind of go from there and students don't really listen to these anyway, but if they do ever stumble across them, they're not going to be hopefully embarrassed.

00:18:05:20 - 00:18:23:23
Nick Clason | Hybrid Ministry
Now, last thing you've done all the work you've bought, all the gear, you've come up with, the format, you've started filming all those things. How then do you launch it? I'm glad you asked. Let's check it out. Last section. So this is what we did. We created a little stickers on Sticker Mule with a QR code that took them to our website.

00:18:24:00 - 00:18:43:05
Nick Clason | Hybrid Ministry
I'll link the website down below, which pulled in a section of our playlist from our nucleus, sermons kind of database. And then, and the way that I schedule that is we schedule, like I said, a weekly message. And so the leader podcast drops at five on a Monday. And then the the message of the week drops at six.

00:18:43:05 - 00:19:03:16
Nick Clason | Hybrid Ministry
That's our sermon that we're teaching that Wednesday night. But remember, we pre-filled those that drops at six. And so when you go on our main page, the most recent message is going to be there because it posted one hour after the Leader podcast. So the only time the Leader podcast is highlighted on the main section of our website is from 5:00 am to 6 a.m. Monday morning.

00:19:03:18 - 00:19:25:12
Nick Clason | Hybrid Ministry
Now, if you go to the leader page on our website, it's highlighting the leader podcast playlist. So we make sure whenever we post that it's leader podcast playlist and that that little, playlist is a featured section on the website there. But so we, created a QR code to that section of the website, to that playlist.

00:19:25:14 - 00:19:50:00
Nick Clason | Hybrid Ministry
And then we also put a little piece of copy like, hey, make sure you subscribe, make sure you whatever. And we did a giveaway, right. The first round of podcasts I put in like our group chat screenshot that you are subscribed to our leader podcast, and anyone who screenshotted it and posted it in our group chat, they had an opportunity to win something, to put their names in sidekick and that honestly, that kind of started the whole giveaway thing and now it's just kind of a staple of what we did.

00:19:50:00 - 00:20:10:04
Nick Clason | Hybrid Ministry
We didn't go into it with that. The that being the intention, but that's kind of how it started. And then we did three weeks worth of like promotion around it. And what's funny is my boss was like, let's do this at our next leader launch. Let's launch it there. But when we recorded our first batch of episodes in July, I was like, are we really?

00:20:10:04 - 00:20:27:15
Nick Clason | Hybrid Ministry
Do we really want to sit on these pieces of content for that long? And he's like, no, not really. I was like, do we need an in-person event to launch it? He's like, dude, you're the hybrid guy. You tell me what we should do. And I was like, all right, so, one week, let's buy, like, you know, elevated breakfast.

00:20:27:15 - 00:20:46:08
Nick Clason | Hybrid Ministry
You know, we give donuts every Sunday morning. Let's do, like, breakfast burritos just for our leaders in the later work room. And let's have a little, like, sign in there. This is leader podcast is coming. And then the next week I can't remember what we did. We did something else food breakfast related. And then the final week we blew it up only for our leaders breakfast all the way around.

00:20:46:10 - 00:21:18:10
Nick Clason | Hybrid Ministry
And we brought in like, espresso coffee cart. And on the sleeve of the coffee cups, we printed a sticker with a QR code that said Leader Podcast, you know, and so they could scan that so that they could subscribe and all that stuff. And then all those three weeks were doing, like, weekly giveaways. One of the things we did during that three weeks or month of ramp up of launching is I took the the pilot episode and, which is just, you know, my, my boss, selfie style video.

00:21:18:16 - 00:21:36:13
Nick Clason | Hybrid Ministry
And I put that video on loop on a TV in our leader workspace. So they walked in and they saw it. And so for three weeks or a month, everything was leader podcast, so everybody knew about it. And then as we've gone as people win stuff and whatever, we'll shout them out. We'll say, hey man, great job. So and so.

00:21:36:20 - 00:21:53:24
Nick Clason | Hybrid Ministry
They got the shout out this week on the podcast that'll be in our leader group chat. And so if they're active in our leader group chat and like they're coming every Sunday to our leader workroom with the prizes on the on the wall, they're they're gonna know about our leader podcast. And so that's how we kind of keep it in front of them.

00:21:53:24 - 00:22:16:14
Nick Clason | Hybrid Ministry
And like I've said, it is is built an amazing amount of camaraderie around and among our leaders. And so that's why I think you should do a weekly leader podcast. It's a month out of our our schedule to film it. And then a little bit of time to edit it and then boom, off we go. So thank you so much for being here at the Hybrid Ministry Podcast.

00:22:16:14 - 00:22:23:01
Nick Clason | Hybrid Ministry
This is how I do a weekly leader podcast. And till next time, as always my friends, don't forget to stay hybrid.

]]> Episode 140: Social Media that [ACTUALLY] Works | Engage Don’t Broadcast https://www.hybridministry.xyz/140 3815c12b-3eeb-46b4-be2b-c534d7f60b8c Thu, 13 Mar 2025 04:00:00 -0500 Nick Clason 140 Social Media that [ACTUALLY] Works | Engage Don’t Broadcast full Nick Clason Struggling to make social media actually work for your youth ministry or overall church? In this episode, we’re breaking down a 3-step strategy to move from just broadcasting announcements to real engagement that inspires and connects. If your social feed is just a wall of static graphics, it’s time to rethink your approach—let’s build a social media presence that truly makes an impact! 14:12 no 🦸BECOME A HYBRID HERO patreon.com/hybridministry ✅ CHURCH COMMUNICATIONS DONE FOR YOU https://www.hybridministry.xyz/articles/comms ====================================== DESCRIPTION Struggling to make social media actually work for your youth ministry or overall church? In this episode, we’re breaking down a 3-step strategy to move from just broadcasting announcements to real engagement that inspires and connects. If your social feed is just a wall of static graphics, it’s time to rethink your approach—let’s build a social media presence that truly makes an impact! 📓 SHOWNOTES http://www.hybridministry.xyz/140 PLAYLIST https://www.youtube.com/watch?v=4NBW-9fOP4&list=PLngXlSr64YaIUQ25aqwTI5_iga2uAe0c //DYM LIVE STREAM https://www.youtube.com/live/9EMnJc05ln8?si=-Ivo6HMSdhFu-7AI //NUCLEUS https://www.nucleus.church //CHURCH COMMUNICATIONS DONE FOR YOU https://www.hybridministry.xyz/articles/comms //HYBRID STRATEGY GUIDE https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book //STUDIO EPISODE https://www.hybridministry.xyz/articles/studio //BECOME A HYBRID HERO patreon.com/hybridministry 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz -------------- 🎉 FREE STUFF 🎉 We have all kinds of FREE Things that you can use in your context! The best way to pay us back is a review or a YouTube Subscribe! https://www.linktr.ee/clasonnick -------------- 🛠️TOOLS I USE THAT CAN HELP YOU! Some of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products VIDIQ https://vidiq.com/hybrid BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit //SIDEKICK SETUP GUIDE https://www.hybridministry.xyz/articles/setup ⌚TIMECODES 00:00 Is your Church Social Media on Life Support? 01:50 Stop Ignoring Digital Ministry 04:17 Step #1 06:23 Step #2 09:43 Step #3 TRANSCRIPT 00:00:00:00 - 00:00:02:24 Nick Clason | Hybrid Ministry Is your social media account 00:00:02:24 - 00:00:03:06 Nick Clason | Hybrid Ministry on 00:00:03:06 - 00:00:10:17 Nick Clason | Hybrid Ministry life support, like just a bunch of pre downloaded graphics or things that you've made in Canva? 00:00:10:17 - 00:00:28:26 Nick Clason | Hybrid Ministry If it is, rest assured you're probably in the majority of other youth workers or even church communications social media managers who know that there's more for social, but you just don't have the capacity or the bandwidth or maybe the desire to take it to that next level. 00:00:28:26 - 00:00:58:19 Nick Clason | Hybrid Ministry But in this video I want to do is I want to help you take your social media from broadcasting a message to engaging the message and in the video playlists that we've been currently in, linked right here at the top of the screen. If you're watching here on YouTube, we've been talking about communicating in your church, communicating with better church announcements, and one of the key elements and areas I think a lot of churches wrongfully default to is posting their announcements to social media. 00:00:58:21 - 00:01:26:06 Nick Clason | Hybrid Ministry And that's where you just broadcasting about you. But I want to shift your strategy to engagement. Social media's invention. Social media is existence. Its best existence is not for information transfer. However, it is a good spot for inspiration along with entertainment. So give me a like if you've ever had your social media account look like this that you're seeing here on screen, if you're watching on YouTube or give me a sub if 00:01:26:06 - 00:01:26:20 Nick Clason | Hybrid Ministry these 00:01:27:00 - 00:01:35:10 Nick Clason | Hybrid Ministry announcement based posts have actually returned and yielded good results for you, the fact is, it probably have it. 00:01:35:10 - 00:01:44:13 Nick Clason | Hybrid Ministry And that's why in this video, I want to lay out my three step social media strategy. And as always, here in the hybrid Ministry show, there are 00:01:44:13 - 00:01:45:11 Nick Clason | Hybrid Ministry chapters 00:01:45:11 - 00:01:56:29 Nick Clason | Hybrid Ministry linked down below. Welcome everyone to the Hybrid Ministry show flavor. Welcome back to the Hybrid Ministry Show. If you and I haven't had a chance to meet yet, my name is Nick Clayson. 00:01:57:02 - 00:02:26:09 Nick Clason | Hybrid Ministry I've been in youth ministry for 14 years, and I've always known and seen the importance of a social or a digital media existence and a present presence. However, Covid really, really ushered that in. And as sort of a result of what Covid did, not only like around me, but in me, I decided like, man, I really like I see churches going a certain direction up and down a certain path and like, I want to be a voice that has something to say about it. 00:02:26:09 - 00:02:40:11 Nick Clason | Hybrid Ministry And interestingly enough, I was on a livestream not too long ago. If you want to go check it out with, download Youth Ministry. And Josh was like, why are you the guy we're talking to you? And I said, it's interesting because I just started recording videos in 00:02:40:11 - 00:02:40:21 Nick Clason | Hybrid Ministry my guest 00:02:40:21 - 00:02:41:05 Nick Clason | Hybrid Ministry bedroom 00:02:41:05 - 00:02:47:13 Nick Clason | Hybrid Ministry early in the morning, and, here I am now on a live stream answering more questions to other people. 00:02:47:13 - 00:03:16:21 Nick Clason | Hybrid Ministry And it but it was because I was so passionate about this idea of social and digital media. And so, I don't think that when we're just posting announcements that we're doing, first of all, any service to our social platforms, to the algorithms, nor are we really serving our audience, especially on social in a, discovery era where people, stumble upon accounts that they've never seen before. 00:03:16:24 - 00:03:29:27 Nick Clason | Hybrid Ministry But your Canva graphic for the chili cook off, that's only getting a handful of likes that that's not being discovered by anybody new, nor even probably your current church 00:03:29:27 - 00:03:30:12 Nick Clason | Hybrid Ministry members. 00:03:30:12 - 00:03:30:21 Nick Clason | Hybrid Ministry And so 00:03:30:21 - 00:03:43:20 Nick Clason | Hybrid Ministry you really just making double the amount of work for you. And we've been discussing that in the last three videos about more effective communication, where I laid out better communication strategies for all churches and youth ministries. 00:03:43:27 - 00:03:55:27 Nick Clason | Hybrid Ministry But in this video, what I want to do is I want to say, okay, so if that's what you're supposed to do, if you're supposed to kind of leaning on email and leaning on your website and leaning on social for inspiration and entertainment, 00:03:55:27 - 00:03:56:09 Nick Clason | Hybrid Ministry what 00:03:56:21 - 00:03:58:22 Nick Clason | Hybrid Ministry exactly should you be posting? 00:03:58:22 - 00:04:03:26 Nick Clason | Hybrid Ministry I'm glad you have three steps for everyone and their social media is is, three steps. 00:04:03:26 - 00:04:21:00 Nick Clason | Hybrid Ministry Social media checklist. Step number one is make sure that your website is up to date. I've said that in every single video so far that we've been in this playlist. And it's true because when you take away social as an avenue for announcements or when you 00:04:21:00 - 00:04:21:15 Nick Clason | Hybrid Ministry reduce 00:04:21:15 - 00:04:21:24 Nick Clason | Hybrid Ministry your amount 00:04:21:24 - 00:04:30:07 Nick Clason | Hybrid Ministry of stage announcements, there's still has to be a full bodied, one stop, robust shop for your church people to fall to. 00:04:30:07 - 00:04:49:02 Nick Clason | Hybrid Ministry And I think the best spot for that is your church website. And the first video we talked about the difference between Netflix TV and cable TV. And so when your website is a great spot, it can be a Netflix type location, an on demand type location rather than 00:04:49:02 - 00:04:52:06 Nick Clason | Hybrid Ministry hopefully they see the graphic that has the info on social media. 00:04:52:06 - 00:05:18:25 Nick Clason | Hybrid Ministry Hopefully they they saved the email that you sent with the registration link. Hopefully there just have a photograph or you know, whatever the the audio version of that is memory from your staged announcement to do exactly what you want them to do in that moment. And if any people don't have those things, they're just in deep trouble. However, if you have a great website, none of those things matter as much, at least on the information side, right? 00:05:18:25 - 00:05:42:28 Nick Clason | Hybrid Ministry You can still inspire them with the stage announcement. You can still be witty on social media and you can still send a awesome email, but your website is the place where they can go to for that. That information that they really need to download and also move toward action them. And so as we've been talking about, I can actually if that's something anyone's interested in, I can actually do that for you. 00:05:42:28 - 00:06:04:22 Nick Clason | Hybrid Ministry I can build a website for you one time, or you can kind of contact me to just come on and and run that on an ongoing basis, as well as even potentially we can explore what it looked like for me to run that plus your social media. But step number one, regardless of if it's me, regardless of if you use groups, which I recommend your website, just very simply needs to be up to date. 00:06:04:22 - 00:06:27:07 Nick Clason | Hybrid Ministry I don't care what you use, I don't care who you use, I don't care how you get there, but make sure your website is good and thorough and up to date. Okay, that's the first step in the social media strategy process. Let's move on here to step number two. So your website kind of being up to date, that sort of satisfies the first check in the process. 00:06:27:07 - 00:06:30:17 Nick Clason | Hybrid Ministry And that also makes what I'm going to recommend here on 00:06:30:17 - 00:06:44:04 Nick Clason | Hybrid Ministry social, which is the second step here. The second step is you kind of want to become enamored with shorts, reels, TikTok style videos, because when your website is good, 00:06:44:04 - 00:06:44:17 Nick Clason | Hybrid Ministry you don't 00:06:44:17 - 00:06:44:28 Nick Clason | Hybrid Ministry have to 00:06:44:28 - 00:06:54:10 Nick Clason | Hybrid Ministry worry about the information. So now you can leave that behind and you can now move ahead towards the era that social is really made for and meant for. 00:06:54:10 - 00:06:58:26 Nick Clason | Hybrid Ministry And so, quick hit trip, quick hit, quick trip down 00:06:58:26 - 00:06:59:29 Nick Clason | Hybrid Ministry history, 00:06:59:29 - 00:07:00:25 Nick Clason | Hybrid Ministry memory lane 00:07:00:25 - 00:07:21:00 Nick Clason | Hybrid Ministry 2020 TikTok ushered in this new era of of social called the Discovery ERA. It was made popular with an app called TikTok. It is now banned in the United States of America, at least in the App Store right now. But TikTok brought in this brand new style and archetype of video. 00:07:21:00 - 00:07:25:29 Nick Clason | Hybrid Ministry In fact, it was so popular that not even four years later, according to 00:07:25:29 - 00:07:33:26 Nick Clason | Hybrid Ministry video, 90% of the internet's traffic is found on short form, vertical based video. 00:07:33:26 - 00:07:34:20 Nick Clason | Hybrid Ministry Because 00:07:34:20 - 00:07:49:15 Nick Clason | Hybrid Ministry every other platform then was trying to catch up and keep up with this brand new one called TikTok shorts. Reels. Facebook has Instagram has YouTube has some and even other like places like, Twitter. 00:07:49:15 - 00:07:51:08 Nick Clason | Hybrid Ministry If you're even on there, it'll it'll 00:07:51:08 - 00:08:08:01 Nick Clason | Hybrid Ministry be on a video, you'll be watching video and it'll auto scroll to the next one. They even built in the scrolling type functionality. And there's a couple pieces of relevant things with it. First of all, it's video based and it's short and it's quippy and it's fun. But secondly, like I said earlier, it said discover re era. 00:08:08:07 - 00:08:37:02 Nick Clason | Hybrid Ministry If you jump on Reels on Instagram, if you jump on your TikTok for you page more than I think 90% of the I believe that's the stat of the videos that you're served are from people that you've never actually even met. And so that's good news for you and I. As churches and youth ministries, we can get on to other people's for you pages without buying their attention or without having them have to follow or subscribe or or know about our channel. 00:08:37:05 - 00:09:02:09 Nick Clason | Hybrid Ministry The key is producing good content. And so step one website. Step two start focusing on good shorts, which is why I've created down below my hybrid strategy. Got it will not only lay out my plan and what I do in my student ministry, but it will also give you different ideas and types of content that you can use for your social media and for your shorts, you know? 00:09:02:09 - 00:09:21:20 Nick Clason | Hybrid Ministry But like in our student ministry, I post ten different pieces of content, every single week. And it's all different. Kind of like styles of content. And so if you'd like more info on that, you definitely hop down and grab my free strategy guide. It will lay out how we do it, what we do, and how we capture it, how we batch record. 00:09:21:20 - 00:09:25:13 Nick Clason | Hybrid Ministry I also talked about it in my live stream, a lot of different videos on my 00:09:25:13 - 00:09:38:21 Nick Clason | Hybrid Ministry channel. We'll kind of unpack it. And so I'm not going to, you know, bog you down with that info here on this video, but go, go check it out. Go subscribe. Go listen to some more podcasts and we'll get you covered on what exactly we do. 00:09:38:23 - 00:09:39:28 Nick Clason | Hybrid Ministry Moving on to 00:09:39:28 - 00:10:05:16 Nick Clason | Hybrid Ministry step number three then is shorts are great, and if you don't have any capacity and you need to stop there and, and, you know, bolster your strategy and bolster your infrastructure to make that happen. And by all means do that. But then step three, the eye on the prize for all churches and youth ministries is you want your long form primary teaching content posted to YouTube. 00:10:05:18 - 00:10:18:01 Nick Clason | Hybrid Ministry 90% of teenagers, according to Pew Research, are on YouTube, and so generation Z and Generation Alpha are landing in and making YouTube home. In 00:10:18:01 - 00:10:18:11 Nick Clason | Hybrid Ministry fact, 00:10:18:11 - 00:10:18:25 Nick Clason | Hybrid Ministry according to 00:10:18:25 - 00:10:40:20 Nick Clason | Hybrid Ministry a book called Meet Gen Alpha by Mccrindle and Fell, they said that YouTube is actually supplanting Google as the number one primary search engine for Generation Alpha. And so you want to be on YouTube, and if you're running your church, social media for, you're like overall church, you probably have some measure, some version of a live stream. 00:10:40:20 - 00:11:13:28 Nick Clason | Hybrid Ministry That's great. Put that on YouTube. If your equipment is good and working, then great. Put that on YouTube. In student ministry, if you have the ability to do that, then go ahead and put that on YouTube and anywhere else you want to put it. But you definitely have to make sure that you put it on YouTube. And then if you don't have anything, which my strategy guide will lay out exactly how we do this in our environment and in our setting, we don't have any live stream equipment, so we actually sit down before the message several weeks ahead of time, pre-record our message using like a teleprompter. 00:11:13:28 - 00:11:33:14 Nick Clason | Hybrid Ministry And, we've built out like a full studio, so like, I can have all that stuff linked down below. You can check out my studio episode, and you can buy any of the stuff that we have that might be helpful for you. And I also have a Patreon where I'm talking about how I implement my hybrid strategy in my, environment every single week. 00:11:33:14 - 00:11:43:13 Nick Clason | Hybrid Ministry And that podcast is $4 a month. It's one extra bonus podcast per week. Plus, literally, I think I throw in a freebie almost every single week. So 00:11:43:13 - 00:11:52:12 Nick Clason | Hybrid Ministry I believe that that podcast is a very nominal fee for a lot. A lot of value. And so if you want to kind of go all in on this hybrid strategy, I would recommend that. 00:11:52:14 - 00:12:16:08 Nick Clason | Hybrid Ministry But we sit down, we pre-record it, and then we post those to YouTube trying to answer some of life's hard questions with our titles, with our tags, and even with our thumbnails. And so again, comes for you. I can help you with that. But the goal then is to take your short content and build an audience that eventually promotes and and pushes people over to your in long form content. 00:12:16:08 - 00:12:45:14 Nick Clason | Hybrid Ministry That's the that's the Mecca of your social platform. And what that does is that that reduces the anxiety, that reduces the pressure that is on your social channels to communicate your announcements. If your website's doing its job, then you're short form content, both fun and serious, can point to you and promote your long form content, which is serious, which will also then helps to help answer students big questions about life and faith, regardless of if they're in your context or not. 00:12:45:16 - 00:13:03:04 Nick Clason | Hybrid Ministry With an eye towards and with the focus on your students or your people in your context, and then like just, you know, a next steps form or some way for them to respond to whatever sort of like message that you have put on YouTube. And what I would recommend again, is that takes us all the way back to number one. 00:13:03:04 - 00:13:26:08 Nick Clason | Hybrid Ministry Make sure there's a good like digital next steps form, one that's universally used and applied in all of your settings when you're teaching. And then with that link you can just post that in the comments of a YouTube video. And your website is helping serve your holistic hybrid and digital strategy. And that is my three step social media process. 00:13:26:15 - 00:13:27:17 Nick Clason | Hybrid Ministry Make sure your website's up 00:13:27:17 - 00:13:46:04 Nick Clason | Hybrid Ministry to date. Lean into shorts. Start producing as many of them as you can that make realistic sense during your week? Just be. Just be consistent with it. Don't have a number in mind. And then all with an eye toward the prize of. Start posting your long form messages to YouTube and and all of that. 00:13:46:09 - 00:14:09:00 Nick Clason | Hybrid Ministry I can help with coaching. I can help by running it for you. I can help on my Patreon. I can help on this channel for free. So give me a subscribe if you would like to hear more about that topic. But until next time and as always, my friends appreciate you being here. Appreciate you trying to communicate in a digital and noisy world, but I want to encourage you to stay hybrid. hybrid ministry, nick clason, youth ministry strategy, youth ministry coach, student ministry, church communication tips, ministry communication, noisy world communication, clear church messaging, church social media tips, youth ministry communication, creative church communication, effective ministry communication, digital church strategies, church engagement, ministry outreach, communication tips for churches, simplifying messages, ministry social media strategy, hybrid ministry podcast, church growth tips, two-way communication, engaging church content, digital discipleship, better church announcements, more fun church announcements 🦸BECOME A HYBRID HERO
patreon.com/hybridministry

✅ CHURCH COMMUNICATIONS DONE FOR YOU
https://www.hybridministry.xyz/articles/comms

======================================
DESCRIPTION
Struggling to make social media actually work for your youth ministry or overall church? In this episode, we’re breaking down a 3-step strategy to move from just broadcasting announcements to real engagement that inspires and connects. If your social feed is just a wall of static graphics, it’s time to rethink your approach—let’s build a social media presence that truly makes an impact!

📓 SHOWNOTES
http://www.hybridministry.xyz/140

PLAYLIST
https://www.youtube.com/watch?v=4_NBW-9fOP4&list=PLngXlSr64YaIUQ25aqwTI5__iga2uAe0c

//DYM LIVE STREAM
https://www.youtube.com/live/9EMnJc05ln8?si=-Ivo6HMSdhFu-7AI

//NUCLEUS
https://www.nucleus.church

//CHURCH COMMUNICATIONS DONE FOR YOU
https://www.hybridministry.xyz/articles/comms

//HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

//STUDIO EPISODE
https://www.hybridministry.xyz/articles/studio

//BECOME A HYBRID HERO
patreon.com/hybridministry

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

//SIDEKICK SETUP GUIDE
https://www.hybridministry.xyz/articles/setup

⌚TIMECODES
00:00 Is your Church Social Media on Life Support?
01:50 Stop Ignoring Digital Ministry
04:17 Step #1
06:23 Step #2
09:43 Step #3

TRANSCRIPT
00:00:00:00 - 00:00:02:24
Nick Clason | Hybrid Ministry
Is your social media account

00:00:02:24 - 00:00:03:06
Nick Clason | Hybrid Ministry
on

00:00:03:06 - 00:00:10:17
Nick Clason | Hybrid Ministry
life support, like just a bunch of pre downloaded graphics or things that you've made in Canva?

00:00:10:17 - 00:00:28:26
Nick Clason | Hybrid Ministry
If it is, rest assured you're probably in the majority of other youth workers or even church communications social media managers who know that there's more for social, but you just don't have the capacity or the bandwidth or maybe the desire to take it to that next level.

00:00:28:26 - 00:00:58:19
Nick Clason | Hybrid Ministry
But in this video I want to do is I want to help you take your social media from broadcasting a message to engaging the message and in the video playlists that we've been currently in, linked right here at the top of the screen. If you're watching here on YouTube, we've been talking about communicating in your church, communicating with better church announcements, and one of the key elements and areas I think a lot of churches wrongfully default to is posting their announcements to social media.

00:00:58:21 - 00:01:26:06
Nick Clason | Hybrid Ministry
And that's where you just broadcasting about you. But I want to shift your strategy to engagement. Social media's invention. Social media is existence. Its best existence is not for information transfer. However, it is a good spot for inspiration along with entertainment. So give me a like if you've ever had your social media account look like this that you're seeing here on screen, if you're watching on YouTube or give me a sub if

00:01:26:06 - 00:01:26:20
Nick Clason | Hybrid Ministry
these

00:01:27:00 - 00:01:35:10
Nick Clason | Hybrid Ministry
announcement based posts have actually returned and yielded good results for you, the fact is, it probably have it.

00:01:35:10 - 00:01:44:13
Nick Clason | Hybrid Ministry
And that's why in this video, I want to lay out my three step social media strategy. And as always, here in the hybrid Ministry show, there are

00:01:44:13 - 00:01:45:11
Nick Clason | Hybrid Ministry
chapters

00:01:45:11 - 00:01:56:29
Nick Clason | Hybrid Ministry
linked down below. Welcome everyone to the Hybrid Ministry show flavor. Welcome back to the Hybrid Ministry Show. If you and I haven't had a chance to meet yet, my name is Nick Clayson.

00:01:57:02 - 00:02:26:09
Nick Clason | Hybrid Ministry
I've been in youth ministry for 14 years, and I've always known and seen the importance of a social or a digital media existence and a present presence. However, Covid really, really ushered that in. And as sort of a result of what Covid did, not only like around me, but in me, I decided like, man, I really like I see churches going a certain direction up and down a certain path and like, I want to be a voice that has something to say about it.

00:02:26:09 - 00:02:40:11
Nick Clason | Hybrid Ministry
And interestingly enough, I was on a livestream not too long ago. If you want to go check it out with, download Youth Ministry. And Josh was like, why are you the guy we're talking to you? And I said, it's interesting because I just started recording videos in

00:02:40:11 - 00:02:40:21
Nick Clason | Hybrid Ministry
my guest

00:02:40:21 - 00:02:41:05
Nick Clason | Hybrid Ministry
bedroom

00:02:41:05 - 00:02:47:13
Nick Clason | Hybrid Ministry
early in the morning, and, here I am now on a live stream answering more questions to other people.

00:02:47:13 - 00:03:16:21
Nick Clason | Hybrid Ministry
And it but it was because I was so passionate about this idea of social and digital media. And so, I don't think that when we're just posting announcements that we're doing, first of all, any service to our social platforms, to the algorithms, nor are we really serving our audience, especially on social in a, discovery era where people, stumble upon accounts that they've never seen before.

00:03:16:24 - 00:03:29:27
Nick Clason | Hybrid Ministry
But your Canva graphic for the chili cook off, that's only getting a handful of likes that that's not being discovered by anybody new, nor even probably your current church

00:03:29:27 - 00:03:30:12
Nick Clason | Hybrid Ministry
members.

00:03:30:12 - 00:03:30:21
Nick Clason | Hybrid Ministry
And so

00:03:30:21 - 00:03:43:20
Nick Clason | Hybrid Ministry
you really just making double the amount of work for you. And we've been discussing that in the last three videos about more effective communication, where I laid out better communication strategies for all churches and youth ministries.

00:03:43:27 - 00:03:55:27
Nick Clason | Hybrid Ministry
But in this video, what I want to do is I want to say, okay, so if that's what you're supposed to do, if you're supposed to kind of leaning on email and leaning on your website and leaning on social for inspiration and entertainment,

00:03:55:27 - 00:03:56:09
Nick Clason | Hybrid Ministry
what

00:03:56:21 - 00:03:58:22
Nick Clason | Hybrid Ministry
exactly should you be posting?

00:03:58:22 - 00:04:03:26
Nick Clason | Hybrid Ministry
I'm glad you have three steps for everyone and their social media is is, three steps.

00:04:03:26 - 00:04:21:00
Nick Clason | Hybrid Ministry
Social media checklist. Step number one is make sure that your website is up to date. I've said that in every single video so far that we've been in this playlist. And it's true because when you take away social as an avenue for announcements or when you

00:04:21:00 - 00:04:21:15
Nick Clason | Hybrid Ministry
reduce

00:04:21:15 - 00:04:21:24
Nick Clason | Hybrid Ministry
your amount

00:04:21:24 - 00:04:30:07
Nick Clason | Hybrid Ministry
of stage announcements, there's still has to be a full bodied, one stop, robust shop for your church people to fall to.

00:04:30:07 - 00:04:49:02
Nick Clason | Hybrid Ministry
And I think the best spot for that is your church website. And the first video we talked about the difference between Netflix TV and cable TV. And so when your website is a great spot, it can be a Netflix type location, an on demand type location rather than

00:04:49:02 - 00:04:52:06
Nick Clason | Hybrid Ministry
hopefully they see the graphic that has the info on social media.

00:04:52:06 - 00:05:18:25
Nick Clason | Hybrid Ministry
Hopefully they they saved the email that you sent with the registration link. Hopefully there just have a photograph or you know, whatever the the audio version of that is memory from your staged announcement to do exactly what you want them to do in that moment. And if any people don't have those things, they're just in deep trouble. However, if you have a great website, none of those things matter as much, at least on the information side, right?

00:05:18:25 - 00:05:42:28
Nick Clason | Hybrid Ministry
You can still inspire them with the stage announcement. You can still be witty on social media and you can still send a awesome email, but your website is the place where they can go to for that. That information that they really need to download and also move toward action them. And so as we've been talking about, I can actually if that's something anyone's interested in, I can actually do that for you.

00:05:42:28 - 00:06:04:22
Nick Clason | Hybrid Ministry
I can build a website for you one time, or you can kind of contact me to just come on and and run that on an ongoing basis, as well as even potentially we can explore what it looked like for me to run that plus your social media. But step number one, regardless of if it's me, regardless of if you use groups, which I recommend your website, just very simply needs to be up to date.

00:06:04:22 - 00:06:27:07
Nick Clason | Hybrid Ministry
I don't care what you use, I don't care who you use, I don't care how you get there, but make sure your website is good and thorough and up to date. Okay, that's the first step in the social media strategy process. Let's move on here to step number two. So your website kind of being up to date, that sort of satisfies the first check in the process.

00:06:27:07 - 00:06:30:17
Nick Clason | Hybrid Ministry
And that also makes what I'm going to recommend here on

00:06:30:17 - 00:06:44:04
Nick Clason | Hybrid Ministry
social, which is the second step here. The second step is you kind of want to become enamored with shorts, reels, TikTok style videos, because when your website is good,

00:06:44:04 - 00:06:44:17
Nick Clason | Hybrid Ministry
you don't

00:06:44:17 - 00:06:44:28
Nick Clason | Hybrid Ministry
have to

00:06:44:28 - 00:06:54:10
Nick Clason | Hybrid Ministry
worry about the information. So now you can leave that behind and you can now move ahead towards the era that social is really made for and meant for.

00:06:54:10 - 00:06:58:26
Nick Clason | Hybrid Ministry
And so, quick hit trip, quick hit, quick trip down

00:06:58:26 - 00:06:59:29
Nick Clason | Hybrid Ministry
history,

00:06:59:29 - 00:07:00:25
Nick Clason | Hybrid Ministry
memory lane

00:07:00:25 - 00:07:21:00
Nick Clason | Hybrid Ministry
2020 TikTok ushered in this new era of of social called the Discovery ERA. It was made popular with an app called TikTok. It is now banned in the United States of America, at least in the App Store right now. But TikTok brought in this brand new style and archetype of video.

00:07:21:00 - 00:07:25:29
Nick Clason | Hybrid Ministry
In fact, it was so popular that not even four years later, according to

00:07:25:29 - 00:07:33:26
Nick Clason | Hybrid Ministry
video, 90% of the internet's traffic is found on short form, vertical based video.

00:07:33:26 - 00:07:34:20
Nick Clason | Hybrid Ministry
Because

00:07:34:20 - 00:07:49:15
Nick Clason | Hybrid Ministry
every other platform then was trying to catch up and keep up with this brand new one called TikTok shorts. Reels. Facebook has Instagram has YouTube has some and even other like places like, Twitter.

00:07:49:15 - 00:07:51:08
Nick Clason | Hybrid Ministry
If you're even on there, it'll it'll

00:07:51:08 - 00:08:08:01
Nick Clason | Hybrid Ministry
be on a video, you'll be watching video and it'll auto scroll to the next one. They even built in the scrolling type functionality. And there's a couple pieces of relevant things with it. First of all, it's video based and it's short and it's quippy and it's fun. But secondly, like I said earlier, it said discover re era.

00:08:08:07 - 00:08:37:02
Nick Clason | Hybrid Ministry
If you jump on Reels on Instagram, if you jump on your TikTok for you page more than I think 90% of the I believe that's the stat of the videos that you're served are from people that you've never actually even met. And so that's good news for you and I. As churches and youth ministries, we can get on to other people's for you pages without buying their attention or without having them have to follow or subscribe or or know about our channel.

00:08:37:05 - 00:09:02:09
Nick Clason | Hybrid Ministry
The key is producing good content. And so step one website. Step two start focusing on good shorts, which is why I've created down below my hybrid strategy. Got it will not only lay out my plan and what I do in my student ministry, but it will also give you different ideas and types of content that you can use for your social media and for your shorts, you know?

00:09:02:09 - 00:09:21:20
Nick Clason | Hybrid Ministry
But like in our student ministry, I post ten different pieces of content, every single week. And it's all different. Kind of like styles of content. And so if you'd like more info on that, you definitely hop down and grab my free strategy guide. It will lay out how we do it, what we do, and how we capture it, how we batch record.

00:09:21:20 - 00:09:25:13
Nick Clason | Hybrid Ministry
I also talked about it in my live stream, a lot of different videos on my

00:09:25:13 - 00:09:38:21
Nick Clason | Hybrid Ministry
channel. We'll kind of unpack it. And so I'm not going to, you know, bog you down with that info here on this video, but go, go check it out. Go subscribe. Go listen to some more podcasts and we'll get you covered on what exactly we do.

00:09:38:23 - 00:09:39:28
Nick Clason | Hybrid Ministry
Moving on to

00:09:39:28 - 00:10:05:16
Nick Clason | Hybrid Ministry
step number three then is shorts are great, and if you don't have any capacity and you need to stop there and, and, you know, bolster your strategy and bolster your infrastructure to make that happen. And by all means do that. But then step three, the eye on the prize for all churches and youth ministries is you want your long form primary teaching content posted to YouTube.

00:10:05:18 - 00:10:18:01
Nick Clason | Hybrid Ministry
90% of teenagers, according to Pew Research, are on YouTube, and so generation Z and Generation Alpha are landing in and making YouTube home. In

00:10:18:01 - 00:10:18:11
Nick Clason | Hybrid Ministry
fact,

00:10:18:11 - 00:10:18:25
Nick Clason | Hybrid Ministry
according to

00:10:18:25 - 00:10:40:20
Nick Clason | Hybrid Ministry
a book called Meet Gen Alpha by Mccrindle and Fell, they said that YouTube is actually supplanting Google as the number one primary search engine for Generation Alpha. And so you want to be on YouTube, and if you're running your church, social media for, you're like overall church, you probably have some measure, some version of a live stream.

00:10:40:20 - 00:11:13:28
Nick Clason | Hybrid Ministry
That's great. Put that on YouTube. If your equipment is good and working, then great. Put that on YouTube. In student ministry, if you have the ability to do that, then go ahead and put that on YouTube and anywhere else you want to put it. But you definitely have to make sure that you put it on YouTube. And then if you don't have anything, which my strategy guide will lay out exactly how we do this in our environment and in our setting, we don't have any live stream equipment, so we actually sit down before the message several weeks ahead of time, pre-record our message using like a teleprompter.

00:11:13:28 - 00:11:33:14
Nick Clason | Hybrid Ministry
And, we've built out like a full studio, so like, I can have all that stuff linked down below. You can check out my studio episode, and you can buy any of the stuff that we have that might be helpful for you. And I also have a Patreon where I'm talking about how I implement my hybrid strategy in my, environment every single week.

00:11:33:14 - 00:11:43:13
Nick Clason | Hybrid Ministry
And that podcast is $4 a month. It's one extra bonus podcast per week. Plus, literally, I think I throw in a freebie almost every single week. So

00:11:43:13 - 00:11:52:12
Nick Clason | Hybrid Ministry
I believe that that podcast is a very nominal fee for a lot. A lot of value. And so if you want to kind of go all in on this hybrid strategy, I would recommend that.

00:11:52:14 - 00:12:16:08
Nick Clason | Hybrid Ministry
But we sit down, we pre-record it, and then we post those to YouTube trying to answer some of life's hard questions with our titles, with our tags, and even with our thumbnails. And so again, comes for you. I can help you with that. But the goal then is to take your short content and build an audience that eventually promotes and and pushes people over to your in long form content.

00:12:16:08 - 00:12:45:14
Nick Clason | Hybrid Ministry
That's the that's the Mecca of your social platform. And what that does is that that reduces the anxiety, that reduces the pressure that is on your social channels to communicate your announcements. If your website's doing its job, then you're short form content, both fun and serious, can point to you and promote your long form content, which is serious, which will also then helps to help answer students big questions about life and faith, regardless of if they're in your context or not.

00:12:45:16 - 00:13:03:04
Nick Clason | Hybrid Ministry
With an eye towards and with the focus on your students or your people in your context, and then like just, you know, a next steps form or some way for them to respond to whatever sort of like message that you have put on YouTube. And what I would recommend again, is that takes us all the way back to number one.

00:13:03:04 - 00:13:26:08
Nick Clason | Hybrid Ministry
Make sure there's a good like digital next steps form, one that's universally used and applied in all of your settings when you're teaching. And then with that link you can just post that in the comments of a YouTube video. And your website is helping serve your holistic hybrid and digital strategy. And that is my three step social media process.

00:13:26:15 - 00:13:27:17
Nick Clason | Hybrid Ministry
Make sure your website's up

00:13:27:17 - 00:13:46:04
Nick Clason | Hybrid Ministry
to date. Lean into shorts. Start producing as many of them as you can that make realistic sense during your week? Just be. Just be consistent with it. Don't have a number in mind. And then all with an eye toward the prize of. Start posting your long form messages to YouTube and and all of that.

00:13:46:09 - 00:14:09:00
Nick Clason | Hybrid Ministry
I can help with coaching. I can help by running it for you. I can help on my Patreon. I can help on this channel for free. So give me a subscribe if you would like to hear more about that topic. But until next time and as always, my friends appreciate you being here. Appreciate you trying to communicate in a digital and noisy world, but I want to encourage you to stay hybrid.

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Struggling to make social media actually work for your youth ministry or overall church? In this episode, we’re breaking down a 3-step strategy to move from just broadcasting announcements to real engagement that inspires and connects. If your social feed is just a wall of static graphics, it’s time to rethink your approach—let’s build a social media presence that truly makes an impact!

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⌚TIMECODES
00:00 Is your Church Social Media on Life Support?
01:50 Stop Ignoring Digital Ministry
04:17 Step #1
06:23 Step #2
09:43 Step #3

TRANSCRIPT
00:00:00:00 - 00:00:02:24
Nick Clason | Hybrid Ministry
Is your social media account

00:00:02:24 - 00:00:03:06
Nick Clason | Hybrid Ministry
on

00:00:03:06 - 00:00:10:17
Nick Clason | Hybrid Ministry
life support, like just a bunch of pre downloaded graphics or things that you've made in Canva?

00:00:10:17 - 00:00:28:26
Nick Clason | Hybrid Ministry
If it is, rest assured you're probably in the majority of other youth workers or even church communications social media managers who know that there's more for social, but you just don't have the capacity or the bandwidth or maybe the desire to take it to that next level.

00:00:28:26 - 00:00:58:19
Nick Clason | Hybrid Ministry
But in this video I want to do is I want to help you take your social media from broadcasting a message to engaging the message and in the video playlists that we've been currently in, linked right here at the top of the screen. If you're watching here on YouTube, we've been talking about communicating in your church, communicating with better church announcements, and one of the key elements and areas I think a lot of churches wrongfully default to is posting their announcements to social media.

00:00:58:21 - 00:01:26:06
Nick Clason | Hybrid Ministry
And that's where you just broadcasting about you. But I want to shift your strategy to engagement. Social media's invention. Social media is existence. Its best existence is not for information transfer. However, it is a good spot for inspiration along with entertainment. So give me a like if you've ever had your social media account look like this that you're seeing here on screen, if you're watching on YouTube or give me a sub if

00:01:26:06 - 00:01:26:20
Nick Clason | Hybrid Ministry
these

00:01:27:00 - 00:01:35:10
Nick Clason | Hybrid Ministry
announcement based posts have actually returned and yielded good results for you, the fact is, it probably have it.

00:01:35:10 - 00:01:44:13
Nick Clason | Hybrid Ministry
And that's why in this video, I want to lay out my three step social media strategy. And as always, here in the hybrid Ministry show, there are

00:01:44:13 - 00:01:45:11
Nick Clason | Hybrid Ministry
chapters

00:01:45:11 - 00:01:56:29
Nick Clason | Hybrid Ministry
linked down below. Welcome everyone to the Hybrid Ministry show flavor. Welcome back to the Hybrid Ministry Show. If you and I haven't had a chance to meet yet, my name is Nick Clayson.

00:01:57:02 - 00:02:26:09
Nick Clason | Hybrid Ministry
I've been in youth ministry for 14 years, and I've always known and seen the importance of a social or a digital media existence and a present presence. However, Covid really, really ushered that in. And as sort of a result of what Covid did, not only like around me, but in me, I decided like, man, I really like I see churches going a certain direction up and down a certain path and like, I want to be a voice that has something to say about it.

00:02:26:09 - 00:02:40:11
Nick Clason | Hybrid Ministry
And interestingly enough, I was on a livestream not too long ago. If you want to go check it out with, download Youth Ministry. And Josh was like, why are you the guy we're talking to you? And I said, it's interesting because I just started recording videos in

00:02:40:11 - 00:02:40:21
Nick Clason | Hybrid Ministry
my guest

00:02:40:21 - 00:02:41:05
Nick Clason | Hybrid Ministry
bedroom

00:02:41:05 - 00:02:47:13
Nick Clason | Hybrid Ministry
early in the morning, and, here I am now on a live stream answering more questions to other people.

00:02:47:13 - 00:03:16:21
Nick Clason | Hybrid Ministry
And it but it was because I was so passionate about this idea of social and digital media. And so, I don't think that when we're just posting announcements that we're doing, first of all, any service to our social platforms, to the algorithms, nor are we really serving our audience, especially on social in a, discovery era where people, stumble upon accounts that they've never seen before.

00:03:16:24 - 00:03:29:27
Nick Clason | Hybrid Ministry
But your Canva graphic for the chili cook off, that's only getting a handful of likes that that's not being discovered by anybody new, nor even probably your current church

00:03:29:27 - 00:03:30:12
Nick Clason | Hybrid Ministry
members.

00:03:30:12 - 00:03:30:21
Nick Clason | Hybrid Ministry
And so

00:03:30:21 - 00:03:43:20
Nick Clason | Hybrid Ministry
you really just making double the amount of work for you. And we've been discussing that in the last three videos about more effective communication, where I laid out better communication strategies for all churches and youth ministries.

00:03:43:27 - 00:03:55:27
Nick Clason | Hybrid Ministry
But in this video, what I want to do is I want to say, okay, so if that's what you're supposed to do, if you're supposed to kind of leaning on email and leaning on your website and leaning on social for inspiration and entertainment,

00:03:55:27 - 00:03:56:09
Nick Clason | Hybrid Ministry
what

00:03:56:21 - 00:03:58:22
Nick Clason | Hybrid Ministry
exactly should you be posting?

00:03:58:22 - 00:04:03:26
Nick Clason | Hybrid Ministry
I'm glad you have three steps for everyone and their social media is is, three steps.

00:04:03:26 - 00:04:21:00
Nick Clason | Hybrid Ministry
Social media checklist. Step number one is make sure that your website is up to date. I've said that in every single video so far that we've been in this playlist. And it's true because when you take away social as an avenue for announcements or when you

00:04:21:00 - 00:04:21:15
Nick Clason | Hybrid Ministry
reduce

00:04:21:15 - 00:04:21:24
Nick Clason | Hybrid Ministry
your amount

00:04:21:24 - 00:04:30:07
Nick Clason | Hybrid Ministry
of stage announcements, there's still has to be a full bodied, one stop, robust shop for your church people to fall to.

00:04:30:07 - 00:04:49:02
Nick Clason | Hybrid Ministry
And I think the best spot for that is your church website. And the first video we talked about the difference between Netflix TV and cable TV. And so when your website is a great spot, it can be a Netflix type location, an on demand type location rather than

00:04:49:02 - 00:04:52:06
Nick Clason | Hybrid Ministry
hopefully they see the graphic that has the info on social media.

00:04:52:06 - 00:05:18:25
Nick Clason | Hybrid Ministry
Hopefully they they saved the email that you sent with the registration link. Hopefully there just have a photograph or you know, whatever the the audio version of that is memory from your staged announcement to do exactly what you want them to do in that moment. And if any people don't have those things, they're just in deep trouble. However, if you have a great website, none of those things matter as much, at least on the information side, right?

00:05:18:25 - 00:05:42:28
Nick Clason | Hybrid Ministry
You can still inspire them with the stage announcement. You can still be witty on social media and you can still send a awesome email, but your website is the place where they can go to for that. That information that they really need to download and also move toward action them. And so as we've been talking about, I can actually if that's something anyone's interested in, I can actually do that for you.

00:05:42:28 - 00:06:04:22
Nick Clason | Hybrid Ministry
I can build a website for you one time, or you can kind of contact me to just come on and and run that on an ongoing basis, as well as even potentially we can explore what it looked like for me to run that plus your social media. But step number one, regardless of if it's me, regardless of if you use groups, which I recommend your website, just very simply needs to be up to date.

00:06:04:22 - 00:06:27:07
Nick Clason | Hybrid Ministry
I don't care what you use, I don't care who you use, I don't care how you get there, but make sure your website is good and thorough and up to date. Okay, that's the first step in the social media strategy process. Let's move on here to step number two. So your website kind of being up to date, that sort of satisfies the first check in the process.

00:06:27:07 - 00:06:30:17
Nick Clason | Hybrid Ministry
And that also makes what I'm going to recommend here on

00:06:30:17 - 00:06:44:04
Nick Clason | Hybrid Ministry
social, which is the second step here. The second step is you kind of want to become enamored with shorts, reels, TikTok style videos, because when your website is good,

00:06:44:04 - 00:06:44:17
Nick Clason | Hybrid Ministry
you don't

00:06:44:17 - 00:06:44:28
Nick Clason | Hybrid Ministry
have to

00:06:44:28 - 00:06:54:10
Nick Clason | Hybrid Ministry
worry about the information. So now you can leave that behind and you can now move ahead towards the era that social is really made for and meant for.

00:06:54:10 - 00:06:58:26
Nick Clason | Hybrid Ministry
And so, quick hit trip, quick hit, quick trip down

00:06:58:26 - 00:06:59:29
Nick Clason | Hybrid Ministry
history,

00:06:59:29 - 00:07:00:25
Nick Clason | Hybrid Ministry
memory lane

00:07:00:25 - 00:07:21:00
Nick Clason | Hybrid Ministry
2020 TikTok ushered in this new era of of social called the Discovery ERA. It was made popular with an app called TikTok. It is now banned in the United States of America, at least in the App Store right now. But TikTok brought in this brand new style and archetype of video.

00:07:21:00 - 00:07:25:29
Nick Clason | Hybrid Ministry
In fact, it was so popular that not even four years later, according to

00:07:25:29 - 00:07:33:26
Nick Clason | Hybrid Ministry
video, 90% of the internet's traffic is found on short form, vertical based video.

00:07:33:26 - 00:07:34:20
Nick Clason | Hybrid Ministry
Because

00:07:34:20 - 00:07:49:15
Nick Clason | Hybrid Ministry
every other platform then was trying to catch up and keep up with this brand new one called TikTok shorts. Reels. Facebook has Instagram has YouTube has some and even other like places like, Twitter.

00:07:49:15 - 00:07:51:08
Nick Clason | Hybrid Ministry
If you're even on there, it'll it'll

00:07:51:08 - 00:08:08:01
Nick Clason | Hybrid Ministry
be on a video, you'll be watching video and it'll auto scroll to the next one. They even built in the scrolling type functionality. And there's a couple pieces of relevant things with it. First of all, it's video based and it's short and it's quippy and it's fun. But secondly, like I said earlier, it said discover re era.

00:08:08:07 - 00:08:37:02
Nick Clason | Hybrid Ministry
If you jump on Reels on Instagram, if you jump on your TikTok for you page more than I think 90% of the I believe that's the stat of the videos that you're served are from people that you've never actually even met. And so that's good news for you and I. As churches and youth ministries, we can get on to other people's for you pages without buying their attention or without having them have to follow or subscribe or or know about our channel.

00:08:37:05 - 00:09:02:09
Nick Clason | Hybrid Ministry
The key is producing good content. And so step one website. Step two start focusing on good shorts, which is why I've created down below my hybrid strategy. Got it will not only lay out my plan and what I do in my student ministry, but it will also give you different ideas and types of content that you can use for your social media and for your shorts, you know?

00:09:02:09 - 00:09:21:20
Nick Clason | Hybrid Ministry
But like in our student ministry, I post ten different pieces of content, every single week. And it's all different. Kind of like styles of content. And so if you'd like more info on that, you definitely hop down and grab my free strategy guide. It will lay out how we do it, what we do, and how we capture it, how we batch record.

00:09:21:20 - 00:09:25:13
Nick Clason | Hybrid Ministry
I also talked about it in my live stream, a lot of different videos on my

00:09:25:13 - 00:09:38:21
Nick Clason | Hybrid Ministry
channel. We'll kind of unpack it. And so I'm not going to, you know, bog you down with that info here on this video, but go, go check it out. Go subscribe. Go listen to some more podcasts and we'll get you covered on what exactly we do.

00:09:38:23 - 00:09:39:28
Nick Clason | Hybrid Ministry
Moving on to

00:09:39:28 - 00:10:05:16
Nick Clason | Hybrid Ministry
step number three then is shorts are great, and if you don't have any capacity and you need to stop there and, and, you know, bolster your strategy and bolster your infrastructure to make that happen. And by all means do that. But then step three, the eye on the prize for all churches and youth ministries is you want your long form primary teaching content posted to YouTube.

00:10:05:18 - 00:10:18:01
Nick Clason | Hybrid Ministry
90% of teenagers, according to Pew Research, are on YouTube, and so generation Z and Generation Alpha are landing in and making YouTube home. In

00:10:18:01 - 00:10:18:11
Nick Clason | Hybrid Ministry
fact,

00:10:18:11 - 00:10:18:25
Nick Clason | Hybrid Ministry
according to

00:10:18:25 - 00:10:40:20
Nick Clason | Hybrid Ministry
a book called Meet Gen Alpha by Mccrindle and Fell, they said that YouTube is actually supplanting Google as the number one primary search engine for Generation Alpha. And so you want to be on YouTube, and if you're running your church, social media for, you're like overall church, you probably have some measure, some version of a live stream.

00:10:40:20 - 00:11:13:28
Nick Clason | Hybrid Ministry
That's great. Put that on YouTube. If your equipment is good and working, then great. Put that on YouTube. In student ministry, if you have the ability to do that, then go ahead and put that on YouTube and anywhere else you want to put it. But you definitely have to make sure that you put it on YouTube. And then if you don't have anything, which my strategy guide will lay out exactly how we do this in our environment and in our setting, we don't have any live stream equipment, so we actually sit down before the message several weeks ahead of time, pre-record our message using like a teleprompter.

00:11:13:28 - 00:11:33:14
Nick Clason | Hybrid Ministry
And, we've built out like a full studio, so like, I can have all that stuff linked down below. You can check out my studio episode, and you can buy any of the stuff that we have that might be helpful for you. And I also have a Patreon where I'm talking about how I implement my hybrid strategy in my, environment every single week.

00:11:33:14 - 00:11:43:13
Nick Clason | Hybrid Ministry
And that podcast is $4 a month. It's one extra bonus podcast per week. Plus, literally, I think I throw in a freebie almost every single week. So

00:11:43:13 - 00:11:52:12
Nick Clason | Hybrid Ministry
I believe that that podcast is a very nominal fee for a lot. A lot of value. And so if you want to kind of go all in on this hybrid strategy, I would recommend that.

00:11:52:14 - 00:12:16:08
Nick Clason | Hybrid Ministry
But we sit down, we pre-record it, and then we post those to YouTube trying to answer some of life's hard questions with our titles, with our tags, and even with our thumbnails. And so again, comes for you. I can help you with that. But the goal then is to take your short content and build an audience that eventually promotes and and pushes people over to your in long form content.

00:12:16:08 - 00:12:45:14
Nick Clason | Hybrid Ministry
That's the that's the Mecca of your social platform. And what that does is that that reduces the anxiety, that reduces the pressure that is on your social channels to communicate your announcements. If your website's doing its job, then you're short form content, both fun and serious, can point to you and promote your long form content, which is serious, which will also then helps to help answer students big questions about life and faith, regardless of if they're in your context or not.

00:12:45:16 - 00:13:03:04
Nick Clason | Hybrid Ministry
With an eye towards and with the focus on your students or your people in your context, and then like just, you know, a next steps form or some way for them to respond to whatever sort of like message that you have put on YouTube. And what I would recommend again, is that takes us all the way back to number one.

00:13:03:04 - 00:13:26:08
Nick Clason | Hybrid Ministry
Make sure there's a good like digital next steps form, one that's universally used and applied in all of your settings when you're teaching. And then with that link you can just post that in the comments of a YouTube video. And your website is helping serve your holistic hybrid and digital strategy. And that is my three step social media process.

00:13:26:15 - 00:13:27:17
Nick Clason | Hybrid Ministry
Make sure your website's up

00:13:27:17 - 00:13:46:04
Nick Clason | Hybrid Ministry
to date. Lean into shorts. Start producing as many of them as you can that make realistic sense during your week? Just be. Just be consistent with it. Don't have a number in mind. And then all with an eye toward the prize of. Start posting your long form messages to YouTube and and all of that.

00:13:46:09 - 00:14:09:00
Nick Clason | Hybrid Ministry
I can help with coaching. I can help by running it for you. I can help on my Patreon. I can help on this channel for free. So give me a subscribe if you would like to hear more about that topic. But until next time and as always, my friends appreciate you being here. Appreciate you trying to communicate in a digital and noisy world, but I want to encourage you to stay hybrid.

]]> Episode 139: The Best Communication Method for Your Church https://www.hybridministry.xyz/139 5d93f3a1-30d1-45df-b657-90085fff235f Thu, 06 Mar 2025 05:00:00 -0600 Nick Clason 139 The Best Communication Method for Your Church full Nick Clason Struggling to figure out the best way to communicate with your church? In this episode of *The Hybrid Ministry Show*, Nick Clason breaks down the most effective communication methods for parents, teens, and volunteers—backed by real stats and practical strategies. From email to social media to podcasts, find out how to make sure your church announcements actually reach the right people! 15:56 no 📊 HYBRID STRATEGY GUIDE https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book ✅ CHURCH COMMUNICATIONS DONE FOR YOU https://www.hybridministry.xyz/articles/comms ====================================== DESCRIPTION Struggling to figure out the best way to communicate with your church? In this episode of The Hybrid Ministry Show, Nick Clason breaks down the most effective communication methods for parents, teens, and volunteers—backed by real stats and practical strategies. From email to social media to podcasts, find out how to make sure your church announcements actually reach the right people! 📓 SHOWNOTES http://www.hybridministry.xyz/139 //HYBRID STRATEGY GUIDE https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book //CHURCH COMMUNICATIONS DONE FOR YOU https://www.hybridministry.xyz/articles/comms //NUCELUS https://www.nucleus.church //REMIND https://www.remind.com/ //GROUPME https://www.groupme.com //CROSSCREEK STUDENTS LEADER PODCAST https://www.youtube.com/@crosscreekstudents/podcasts 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz -------------- 🎉 FREE STUFF 🎉 We have all kinds of FREE Things that you can use in your context! The best way to pay us back is a review or a YouTube Subscribe! https://www.linktr.ee/clasonnick -------------- 🛠️TOOLS I USE THAT CAN HELP YOU! Some of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products VIDIQ https://vidiq.com/hybrid BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit //SIDEKICK SETUP GUIDE https://www.hybridministry.xyz/articles/setup ⌚TIMECODES 00:00 The Best Church Communications Channels 02:14 Adult or Parent Communication Strategy 06:19 Student Communication Strategy 11:48 Volunteer Communication Strategy TRANSCRIPT 00:00:00:05 - 00:00:28:02 Nick Clason | Hybrid Ministry Give me a like if your church still produces a bulletin and give me a subscribe if it's completely quit producing a bulletin. You know, it's interesting. In my 14 years of youth ministry experience, the first two churches I worked at, they were all about those bulletins. Man, we printed those suckers. Every single week. Interestingly, though, the last two churches I worked at both also post Covid, which I'm wondering if that has something to do with it. 00:00:28:05 - 00:00:51:16 Nick Clason | Hybrid Ministry Chose not to produce a weekly bulletin. You know, in one of the earlier on churches, there was a week where, like, the secretary was out and somehow I ended up not only producing the bulletin for me, like a graphic like design document standpoint, but then I was also in the office cutting them. And my wife, she called me, said, what are you doing at work still? 00:00:51:16 - 00:01:15:05 Nick Clason | Hybrid Ministry And I was like, I have to cut the bulletin. And as I was doing that, I gave myself this thought. I was like, do teenagers even read this? And now, you know, I was producing this for the rest of the church. But in my mind, and as I was having this conversation with myself, I thought, I don't think that teenagers actually read this, but they're parents, right? 00:01:15:05 - 00:01:36:14 Nick Clason | Hybrid Ministry And so that's why we produce these things. And so we've been in this series called communication and the Noisy World. Slinked right up here at the top of the screen. And in this video we want to talk about is the particular channels that your churches should be leaning into. We're going to explore three different audiences. We're going to explore the adults in your church. 00:01:36:21 - 00:02:09:20 Nick Clason | Hybrid Ministry We're going to explore the students in your church. And then we're also going to explore the volunteers in your church and or in your ministry. And what I want to do is in each of those, I'm going to give you my favorite communication method and some statistics that back the reasons up for why you should be leaning into those channels and as always, I want to remind you that there are chapters down below or in your podcast catcher, wherever you're listening to this, so that you can hop ahead to the section of this episode that makes the most sense to you in your ministry and the context in which you're serving. 00:02:09:23 - 00:02:34:26 Nick Clason | Hybrid Ministry Welcome, everybody, to the Hybrid Ministry show. So I've been in youth ministry for 14 years, and so and in all of my experience of being in youth ministry, when I think about adults that I'm trying to minister to, those adults in particular are either parents or volunteers. And so in this particular section, let's chat about parents. And so these are parents of youth ministry students. 00:02:34:26 - 00:03:07:08 Nick Clason | Hybrid Ministry However, if you're a church communications person or a senior pastor watching this like these, what I'm about to share, I believe, also relates to just adults attending your church in general. Okay. Because what I'm going to say, we're going to talk about the adults in your church, the strategy that I believe that you should employ first and foremost and make your number one like major thing that you double down on, that you pour gas on, that you make work is an email strategy. 00:03:07:10 - 00:03:35:10 Nick Clason | Hybrid Ministry All right. Here's a couple of reasons why over 4.3 billion people globally use email. Furthermore, 99% of consumers check their email on a daily basis. This is according to HubSpot, and 73% of millennials and Gen Z, which if you're in youth ministry, those are your parents. And if you're not in youth ministry, those are the future adults of your church. 00:03:35:10 - 00:04:06:14 Nick Clason | Hybrid Ministry The largest based millennials are the largest in the workforce and the largest opportunity for your your givers. Okay. They prefer email communication from brands at a rate of 73%. This is according to Adobe, so email isn't going anywhere. Now. I also, if you have been watching in the last couple of videos in this playlist, like we link just a second ago, I have been and I've always been my strategy, my hybrid strategy, whether it's for students, parents, whatever. 00:04:06:16 - 00:04:27:20 Nick Clason | Hybrid Ministry First and foremost, make sure your website is good and remains up to date. So you want your email to be how you communicate and how you maybe market certain, like classes or events or whatever. But then you want to be able to take them to your website and or you want to send an email because think about user habits. 00:04:27:23 - 00:04:48:06 Nick Clason | Hybrid Ministry You're you're checking your email at lunch or on your work break, okay, on your lunch break at work and you see something from your church. You don't have time right then and there to stop and go sign up, but it jog your memory and you're there. So then you want when someone later just goes to your website because they're thinking, oh yeah, I need to go sign up for that thing after dinner. 00:04:48:06 - 00:05:19:24 Nick Clason | Hybrid Ministry When they get home from work, they need to be able to discover that relatively quickly on your church website, even if the email had a link to it, even if they don't follow that link directly. You want your website to be clear and easy to navigate, which is why I continue to recommend nucleus. And also I just want to let you know, like if your website is not exactly up to it, I can create a couple of automated things for you, like updating your church Google calendar which will also naturally update on your website. 00:05:19:24 - 00:05:36:07 Nick Clason | Hybrid Ministry And so if you're interested in something like that, I offer a service called Church Communications done for you. I would love to explore what that looks like to either a build a one time website or be step into some sort of partnership sort of thing. But email is the way to get Ahold of the adults in your church. 00:05:36:07 - 00:06:13:25 Nick Clason | Hybrid Ministry If if billions of users are using it and 99% of people are checking their email on a daily basis, then you as a church, you have the opportunity to get in front of all of your people, which diminishes the need for those church stage based announcements and diminishes the needs for those church bulletins. Okay, and I'm not necessarily saying that you should toss those things out and not even worry about them anymore, but what I am saying is that your primary strategy should be email and then those other pieces, stage announcements, bulletins, whatever you want to say, even social media. 00:06:14:01 - 00:06:36:19 Nick Clason | Hybrid Ministry They should all supplement what's going on on email. The second category of people that we're going to talk about here are teenagers, students. Okay. So this is particularly aimed for youth pastors. Once again, if you're not in that then hop down to the chapters below and jump ahead to the next one you need. As a youth pastor, you want to try to get to teenagers phones. 00:06:36:25 - 00:06:55:05 Nick Clason | Hybrid Ministry Now you got to think about this. All teenagers are in a little bit of a different season of life, of adopting usage on their phones. So some of them aren't yet using, like text messaging yet. Right? So that's why I say a little bit more generically. You want to get to their phones because some parents let them have Instagram and some don't. 00:06:55:05 - 00:07:16:11 Nick Clason | Hybrid Ministry Some parents let them have YouTube and some don't. Some parents let them text certain people and some don't. And so in some ways, somehow we need to get on their cell phones, which is what I'm promoting trying to do by using and utilizing, our hybrid strategy in our in the current student ministry that I serve in, this is our attempt and this is our, our play to get on to students cell phones. 00:07:16:11 - 00:07:31:23 Nick Clason | Hybrid Ministry And so my hybrid strategy is actually linked right down below in the description or on your podcast catcher. I would love to have you check that out. It's completely free, but it helps. It helps give you my strategy and also helps you implement some pieces and parts of that so that you can start trying to get onto their phones. 00:07:32:00 - 00:07:54:13 Nick Clason | Hybrid Ministry But here's some reasons why it's valuable and important for us to get to their phones. Because 69% of students of teenagers own a smartphone by the age of 12, according to Common Sense Media, and also 90% according to Pew Research. 90% of teenagers use YouTube, so there's a couple of different ways to get to their phones. Number one, social, okay. 00:07:54:13 - 00:08:26:15 Nick Clason | Hybrid Ministry And short form vertical based video is still king. Going to vertical in 2024, 90% of the internet's traffic was short form, vertical based video. And so you can employ that short form, vertical based video strategy on Facebook. So I wouldn't recommend that platform necessarily for students or these other through TikTok, Instagram, YouTube. And if TikTok goes ahead and gets banned, you can still employ that that video based strategy by leaning into reels and TikToks and YouTube shorts by cross posting to places like YouTube and Instagram. 00:08:26:15 - 00:08:51:20 Nick Clason | Hybrid Ministry And there are, you know, there are some TikTok like alternative apps being produced, like a lemonade app. And I don't know if that's going to take or pop, but but maybe go secure your church's handle on it. And then if it does, boom, you're there. And you can continue to employ that strategy. If it takes TikTok's spot, you know, once, like certain things get shook out here with the Congress ban or, you know, whatever is going on with that. 00:08:51:20 - 00:09:10:29 Nick Clason | Hybrid Ministry And so the point is that short form, vertical based video while TikTok may not last forever, that strategy right now, that strategy is so, so clutch. And I actually I noticed it last night because here's the thing about that strategy. I was on Instagram and I was scrolling through stories, which are things posted by people that I follow my friends. 00:09:11:05 - 00:09:31:15 Nick Clason | Hybrid Ministry That's a nod back to the social Graph era of friendship based social media. And I was scrolling through and I know friends, whoever I was, I was looking at your stories. I got bored, close it out, hopped into reels which then started showing me popular and like, entertainment based and reels that are actually getting a lot of views. 00:09:31:17 - 00:09:55:16 Nick Clason | Hybrid Ministry And now all of a sudden I was, I was hooked. I was there for a while and that's going from that social graph era over into that discovery based era. And that's where we want to find ourselves in student ministry like we want we can. Here's the thing, though. You can post like a discovery based thing, and you can share that link to your audience so you can post that real on to your story so that all the students who follow you, they still see it. 00:09:55:19 - 00:10:11:10 Nick Clason | Hybrid Ministry Or you can even like yesterday I posted, a YouTube short, also an Instagram reel and a TikTok, and I sent the YouTube short link in our text group and I said, have you answered this crazy? Would you rather question yet? And I sent it to all the kids are sign up in our text group, which is the second. 00:10:11:10 - 00:10:32:05 Nick Clason | Hybrid Ministry So socials one one way to get to their phones. The second is to get to text messages. All right. And so if you want like blasts I would recommend a service like remind. It's completely free for schools. Or if you want a group chat feature I would recommend a group me both of them listen to me. Both of them have their shortcomings I get it, okay? 00:10:32:11 - 00:10:59:01 Nick Clason | Hybrid Ministry But it's a great, like, neutralizer. Okay. If you if you have Apple phones and Android phones, GroupMe can put everyone in a group, chat app without, like, the fuss of the blue bubbles and all the things, the compressed pictures that Apple won't allow to come through. Because RCS messaging, even though it's been around since 2007, like it'll do these things where it it will it will create like a level playing field. 00:10:59:01 - 00:11:18:01 Nick Clason | Hybrid Ministry Right. And you know, if you if your church communications database has some sort of texting service, that you already pay for, then by all means use that. Don't I don't necessarily recommend remind over something like that. Or if you've already dug deep to pay for some sort of texting service and continue to use that, probably better. But that that also goes for when kids are serving. 00:11:18:01 - 00:11:34:25 Nick Clason | Hybrid Ministry Like if you can send them text notifications instead of just email notifications. The goal again is to get to their phones, especially if almost 70% of 12 year olds in on up have smartphones. All right. And so I know you're going to run into because I run into this too. You're going to run into kids who don't have it. 00:11:35:02 - 00:11:59:00 Nick Clason | Hybrid Ministry So you always do have to have a small alternative for a more analog approach. But that's that's widely okay. Right. As we're trying to communicate with teenagers. And then the last area, the last area of ministry is what about your volunteers? What about your leaders? Okay. Now, this may not be, the highest or, like, email is still going to probably be what you're going to use. 00:11:59:02 - 00:12:20:10 Nick Clason | Hybrid Ministry Just like going back to the, you know, parent adult section of this video, all the stats, all the reasons that's why email still is worthwhile for you volunteers. However, I will say in the last, six months or so, me and my team, me and my boss has started recording a weekly leader podcast. Yes, you heard that right. 00:12:20:10 - 00:12:44:27 Nick Clason | Hybrid Ministry Weekly. Now we batch record, so we record four at a time. It's about an hour worth of our time. And then it takes me just a minute. Like, really not very long to just edit those suckers into, a YouTube video as well as an audio only podcast. And then we post those every single Monday morning. And so we encourage our leaders to, subscribe to that and listen to it. 00:12:44:27 - 00:13:25:07 Nick Clason | Hybrid Ministry We try to make it like 15, no more maximum than 15 minutes. Usually they're closer to ten minutes each. And just, we've asked them to adopt that as their normal rhythm on their way to work, on their way on Monday morning to work, habit. And so what what this does is this reduces the pressure around a once a year or a biannual or even a monthly leader meeting to communicate all the big things that we need to communicate, because you know, that you need to, hook them with inspiration, but you also need to tell them, like, boring details like, hey, when you guys are like, checking in, you need to click this 00:13:25:07 - 00:13:43:02 Nick Clason | Hybrid Ministry little button here, and you make sure you check in to both of these groups so that our metrics above all, they don't care about that stuff. But the Leader podcast gives you an avenue to share those little snippets of things. It also gives you an avenue to drip culture slowly. And so that's one of the things we've been doing. 00:13:43:02 - 00:14:04:01 Nick Clason | Hybrid Ministry We've been attempting to make our culture a little more conversational and a little less teaching, and we've just been dripping that slowly on the podcast. And what's so fun is last week I sat down with some of my leaders, we do a yearly leader debrief, and I heard them starting to use some of the language that we've been putting on our leader podcast. 00:14:04:04 - 00:14:26:23 Nick Clason | Hybrid Ministry In addition to gripping the information and sharing more announcements, we'll do like giveaways, we'll do leader shout outs, we'll share funny stories. And so then every week that that, posts on Monday, there's always the off chance that our leader group chat gets a little flurry of activity around whatever topic happened on the on the podcast or people are, you know, laughing about some of the things that are going on there. 00:14:26:23 - 00:14:49:24 Nick Clason | Hybrid Ministry So according to Nielsen, the average podcast listener consumed up to seven a week. And so if you have people on your leader teams that are already podcast listeners, that's a super easy one. If not, you can help them adopt it. Or also, again, you can post those, video form to YouTube. YouTube also has a podcast RSS kind of section built into it that you can also use and utilize. 00:14:49:24 - 00:15:21:03 Nick Clason | Hybrid Ministry And so even if they're not podcast adopters, they can still access it via the video. And so with your email strategy for adults, with your get to their phones strategy for students and with your podcast strategy for leaders, then use your stage and your bulletin announcements to really hit hard and to just simply reinforce and point people back not only into those channels, but then also off to your website where they're ultimately going to take their next step, call to action sort of things. 00:15:21:07 - 00:15:42:05 Nick Clason | Hybrid Ministry And so in this next video, what I'm going to do is I'm going to help break down why you on social media should be focusing now more because our, our, our, information and our announcements have been taken care of how you should start focusing on engagement as opposed to simply broadcasting information. That video is going to be linked right here on screen. 00:15:42:05 - 00:15:49:16 Nick Clason | Hybrid Ministry If you're watching on YouTube, go ahead and tap that. We'd love to see you over there. But until next time. And as always, my friends, don't forget to stay hybrid. hybrid ministry, nick clason, youth ministry strategy, youth ministry coach, student ministry, church communication tips, ministry communication, noisy world communication, clear church messaging, church social media tips, youth ministry communication, creative church communication, effective ministry communication, digital church strategies, church engagement, ministry outreach, communication tips for churches, simplifying messages, ministry social media strategy, hybrid ministry podcast, church growth tips, two-way communication, engaging church content, digital discipleship, better church announcements, more fun church announcements 📊 HYBRID STRATEGY GUIDE
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✅ CHURCH COMMUNICATIONS DONE FOR YOU
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DESCRIPTION
Struggling to figure out the best way to communicate with your church? In this episode of The Hybrid Ministry Show, Nick Clason breaks down the most effective communication methods for parents, teens, and volunteers—backed by real stats and practical strategies. From email to social media to podcasts, find out how to make sure your church announcements actually reach the right people!

📓 SHOWNOTES
http://www.hybridministry.xyz/139

//HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

//CHURCH COMMUNICATIONS DONE FOR YOU
https://www.hybridministry.xyz/articles/comms

//NUCELUS
https://www.nucleus.church

//REMIND
https://www.remind.com/

//GROUPME
https://www.groupme.com

//CROSSCREEK STUDENTS LEADER PODCAST
https://www.youtube.com/@crosscreekstudents/podcasts

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

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https://vidiq.com/hybrid

BEST DYM RESOURCES
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OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
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//SIDEKICK SETUP GUIDE
https://www.hybridministry.xyz/articles/setup

⌚TIMECODES
00:00 The Best Church Communications Channels
02:14 Adult or Parent Communication Strategy
06:19 Student Communication Strategy
11:48 Volunteer Communication Strategy

TRANSCRIPT
00:00:00:05 - 00:00:28:02
Nick Clason | Hybrid Ministry
Give me a like if your church still produces a bulletin and give me a subscribe if it's completely quit producing a bulletin. You know, it's interesting. In my 14 years of youth ministry experience, the first two churches I worked at, they were all about those bulletins. Man, we printed those suckers. Every single week. Interestingly, though, the last two churches I worked at both also post Covid, which I'm wondering if that has something to do with it.

00:00:28:05 - 00:00:51:16
Nick Clason | Hybrid Ministry
Chose not to produce a weekly bulletin. You know, in one of the earlier on churches, there was a week where, like, the secretary was out and somehow I ended up not only producing the bulletin for me, like a graphic like design document standpoint, but then I was also in the office cutting them. And my wife, she called me, said, what are you doing at work still?

00:00:51:16 - 00:01:15:05
Nick Clason | Hybrid Ministry
And I was like, I have to cut the bulletin. And as I was doing that, I gave myself this thought. I was like, do teenagers even read this? And now, you know, I was producing this for the rest of the church. But in my mind, and as I was having this conversation with myself, I thought, I don't think that teenagers actually read this, but they're parents, right?

00:01:15:05 - 00:01:36:14
Nick Clason | Hybrid Ministry
And so that's why we produce these things. And so we've been in this series called communication and the Noisy World. Slinked right up here at the top of the screen. And in this video we want to talk about is the particular channels that your churches should be leaning into. We're going to explore three different audiences. We're going to explore the adults in your church.

00:01:36:21 - 00:02:09:20
Nick Clason | Hybrid Ministry
We're going to explore the students in your church. And then we're also going to explore the volunteers in your church and or in your ministry. And what I want to do is in each of those, I'm going to give you my favorite communication method and some statistics that back the reasons up for why you should be leaning into those channels and as always, I want to remind you that there are chapters down below or in your podcast catcher, wherever you're listening to this, so that you can hop ahead to the section of this episode that makes the most sense to you in your ministry and the context in which you're serving.

00:02:09:23 - 00:02:34:26
Nick Clason | Hybrid Ministry
Welcome, everybody, to the Hybrid Ministry show. So I've been in youth ministry for 14 years, and so and in all of my experience of being in youth ministry, when I think about adults that I'm trying to minister to, those adults in particular are either parents or volunteers. And so in this particular section, let's chat about parents. And so these are parents of youth ministry students.

00:02:34:26 - 00:03:07:08
Nick Clason | Hybrid Ministry
However, if you're a church communications person or a senior pastor watching this like these, what I'm about to share, I believe, also relates to just adults attending your church in general. Okay. Because what I'm going to say, we're going to talk about the adults in your church, the strategy that I believe that you should employ first and foremost and make your number one like major thing that you double down on, that you pour gas on, that you make work is an email strategy.

00:03:07:10 - 00:03:35:10
Nick Clason | Hybrid Ministry
All right. Here's a couple of reasons why over 4.3 billion people globally use email. Furthermore, 99% of consumers check their email on a daily basis. This is according to HubSpot, and 73% of millennials and Gen Z, which if you're in youth ministry, those are your parents. And if you're not in youth ministry, those are the future adults of your church.

00:03:35:10 - 00:04:06:14
Nick Clason | Hybrid Ministry
The largest based millennials are the largest in the workforce and the largest opportunity for your your givers. Okay. They prefer email communication from brands at a rate of 73%. This is according to Adobe, so email isn't going anywhere. Now. I also, if you have been watching in the last couple of videos in this playlist, like we link just a second ago, I have been and I've always been my strategy, my hybrid strategy, whether it's for students, parents, whatever.

00:04:06:16 - 00:04:27:20
Nick Clason | Hybrid Ministry
First and foremost, make sure your website is good and remains up to date. So you want your email to be how you communicate and how you maybe market certain, like classes or events or whatever. But then you want to be able to take them to your website and or you want to send an email because think about user habits.

00:04:27:23 - 00:04:48:06
Nick Clason | Hybrid Ministry
You're you're checking your email at lunch or on your work break, okay, on your lunch break at work and you see something from your church. You don't have time right then and there to stop and go sign up, but it jog your memory and you're there. So then you want when someone later just goes to your website because they're thinking, oh yeah, I need to go sign up for that thing after dinner.

00:04:48:06 - 00:05:19:24
Nick Clason | Hybrid Ministry
When they get home from work, they need to be able to discover that relatively quickly on your church website, even if the email had a link to it, even if they don't follow that link directly. You want your website to be clear and easy to navigate, which is why I continue to recommend nucleus. And also I just want to let you know, like if your website is not exactly up to it, I can create a couple of automated things for you, like updating your church Google calendar which will also naturally update on your website.

00:05:19:24 - 00:05:36:07
Nick Clason | Hybrid Ministry
And so if you're interested in something like that, I offer a service called Church Communications done for you. I would love to explore what that looks like to either a build a one time website or be step into some sort of partnership sort of thing. But email is the way to get Ahold of the adults in your church.

00:05:36:07 - 00:06:13:25
Nick Clason | Hybrid Ministry
If if billions of users are using it and 99% of people are checking their email on a daily basis, then you as a church, you have the opportunity to get in front of all of your people, which diminishes the need for those church stage based announcements and diminishes the needs for those church bulletins. Okay, and I'm not necessarily saying that you should toss those things out and not even worry about them anymore, but what I am saying is that your primary strategy should be email and then those other pieces, stage announcements, bulletins, whatever you want to say, even social media.

00:06:14:01 - 00:06:36:19
Nick Clason | Hybrid Ministry
They should all supplement what's going on on email. The second category of people that we're going to talk about here are teenagers, students. Okay. So this is particularly aimed for youth pastors. Once again, if you're not in that then hop down to the chapters below and jump ahead to the next one you need. As a youth pastor, you want to try to get to teenagers phones.

00:06:36:25 - 00:06:55:05
Nick Clason | Hybrid Ministry
Now you got to think about this. All teenagers are in a little bit of a different season of life, of adopting usage on their phones. So some of them aren't yet using, like text messaging yet. Right? So that's why I say a little bit more generically. You want to get to their phones because some parents let them have Instagram and some don't.

00:06:55:05 - 00:07:16:11
Nick Clason | Hybrid Ministry
Some parents let them have YouTube and some don't. Some parents let them text certain people and some don't. And so in some ways, somehow we need to get on their cell phones, which is what I'm promoting trying to do by using and utilizing, our hybrid strategy in our in the current student ministry that I serve in, this is our attempt and this is our, our play to get on to students cell phones.

00:07:16:11 - 00:07:31:23
Nick Clason | Hybrid Ministry
And so my hybrid strategy is actually linked right down below in the description or on your podcast catcher. I would love to have you check that out. It's completely free, but it helps. It helps give you my strategy and also helps you implement some pieces and parts of that so that you can start trying to get onto their phones.

00:07:32:00 - 00:07:54:13
Nick Clason | Hybrid Ministry
But here's some reasons why it's valuable and important for us to get to their phones. Because 69% of students of teenagers own a smartphone by the age of 12, according to Common Sense Media, and also 90% according to Pew Research. 90% of teenagers use YouTube, so there's a couple of different ways to get to their phones. Number one, social, okay.

00:07:54:13 - 00:08:26:15
Nick Clason | Hybrid Ministry
And short form vertical based video is still king. Going to vertical in 2024, 90% of the internet's traffic was short form, vertical based video. And so you can employ that short form, vertical based video strategy on Facebook. So I wouldn't recommend that platform necessarily for students or these other through TikTok, Instagram, YouTube. And if TikTok goes ahead and gets banned, you can still employ that that video based strategy by leaning into reels and TikToks and YouTube shorts by cross posting to places like YouTube and Instagram.

00:08:26:15 - 00:08:51:20
Nick Clason | Hybrid Ministry
And there are, you know, there are some TikTok like alternative apps being produced, like a lemonade app. And I don't know if that's going to take or pop, but but maybe go secure your church's handle on it. And then if it does, boom, you're there. And you can continue to employ that strategy. If it takes TikTok's spot, you know, once, like certain things get shook out here with the Congress ban or, you know, whatever is going on with that.

00:08:51:20 - 00:09:10:29
Nick Clason | Hybrid Ministry
And so the point is that short form, vertical based video while TikTok may not last forever, that strategy right now, that strategy is so, so clutch. And I actually I noticed it last night because here's the thing about that strategy. I was on Instagram and I was scrolling through stories, which are things posted by people that I follow my friends.

00:09:11:05 - 00:09:31:15
Nick Clason | Hybrid Ministry
That's a nod back to the social Graph era of friendship based social media. And I was scrolling through and I know friends, whoever I was, I was looking at your stories. I got bored, close it out, hopped into reels which then started showing me popular and like, entertainment based and reels that are actually getting a lot of views.

00:09:31:17 - 00:09:55:16
Nick Clason | Hybrid Ministry
And now all of a sudden I was, I was hooked. I was there for a while and that's going from that social graph era over into that discovery based era. And that's where we want to find ourselves in student ministry like we want we can. Here's the thing, though. You can post like a discovery based thing, and you can share that link to your audience so you can post that real on to your story so that all the students who follow you, they still see it.

00:09:55:19 - 00:10:11:10
Nick Clason | Hybrid Ministry
Or you can even like yesterday I posted, a YouTube short, also an Instagram reel and a TikTok, and I sent the YouTube short link in our text group and I said, have you answered this crazy? Would you rather question yet? And I sent it to all the kids are sign up in our text group, which is the second.

00:10:11:10 - 00:10:32:05
Nick Clason | Hybrid Ministry
So socials one one way to get to their phones. The second is to get to text messages. All right. And so if you want like blasts I would recommend a service like remind. It's completely free for schools. Or if you want a group chat feature I would recommend a group me both of them listen to me. Both of them have their shortcomings I get it, okay?

00:10:32:11 - 00:10:59:01
Nick Clason | Hybrid Ministry
But it's a great, like, neutralizer. Okay. If you if you have Apple phones and Android phones, GroupMe can put everyone in a group, chat app without, like, the fuss of the blue bubbles and all the things, the compressed pictures that Apple won't allow to come through. Because RCS messaging, even though it's been around since 2007, like it'll do these things where it it will it will create like a level playing field.

00:10:59:01 - 00:11:18:01
Nick Clason | Hybrid Ministry
Right. And you know, if you if your church communications database has some sort of texting service, that you already pay for, then by all means use that. Don't I don't necessarily recommend remind over something like that. Or if you've already dug deep to pay for some sort of texting service and continue to use that, probably better. But that that also goes for when kids are serving.

00:11:18:01 - 00:11:34:25
Nick Clason | Hybrid Ministry
Like if you can send them text notifications instead of just email notifications. The goal again is to get to their phones, especially if almost 70% of 12 year olds in on up have smartphones. All right. And so I know you're going to run into because I run into this too. You're going to run into kids who don't have it.

00:11:35:02 - 00:11:59:00
Nick Clason | Hybrid Ministry
So you always do have to have a small alternative for a more analog approach. But that's that's widely okay. Right. As we're trying to communicate with teenagers. And then the last area, the last area of ministry is what about your volunteers? What about your leaders? Okay. Now, this may not be, the highest or, like, email is still going to probably be what you're going to use.

00:11:59:02 - 00:12:20:10
Nick Clason | Hybrid Ministry
Just like going back to the, you know, parent adult section of this video, all the stats, all the reasons that's why email still is worthwhile for you volunteers. However, I will say in the last, six months or so, me and my team, me and my boss has started recording a weekly leader podcast. Yes, you heard that right.

00:12:20:10 - 00:12:44:27
Nick Clason | Hybrid Ministry
Weekly. Now we batch record, so we record four at a time. It's about an hour worth of our time. And then it takes me just a minute. Like, really not very long to just edit those suckers into, a YouTube video as well as an audio only podcast. And then we post those every single Monday morning. And so we encourage our leaders to, subscribe to that and listen to it.

00:12:44:27 - 00:13:25:07
Nick Clason | Hybrid Ministry
We try to make it like 15, no more maximum than 15 minutes. Usually they're closer to ten minutes each. And just, we've asked them to adopt that as their normal rhythm on their way to work, on their way on Monday morning to work, habit. And so what what this does is this reduces the pressure around a once a year or a biannual or even a monthly leader meeting to communicate all the big things that we need to communicate, because you know, that you need to, hook them with inspiration, but you also need to tell them, like, boring details like, hey, when you guys are like, checking in, you need to click this

00:13:25:07 - 00:13:43:02
Nick Clason | Hybrid Ministry
little button here, and you make sure you check in to both of these groups so that our metrics above all, they don't care about that stuff. But the Leader podcast gives you an avenue to share those little snippets of things. It also gives you an avenue to drip culture slowly. And so that's one of the things we've been doing.

00:13:43:02 - 00:14:04:01
Nick Clason | Hybrid Ministry
We've been attempting to make our culture a little more conversational and a little less teaching, and we've just been dripping that slowly on the podcast. And what's so fun is last week I sat down with some of my leaders, we do a yearly leader debrief, and I heard them starting to use some of the language that we've been putting on our leader podcast.

00:14:04:04 - 00:14:26:23
Nick Clason | Hybrid Ministry
In addition to gripping the information and sharing more announcements, we'll do like giveaways, we'll do leader shout outs, we'll share funny stories. And so then every week that that, posts on Monday, there's always the off chance that our leader group chat gets a little flurry of activity around whatever topic happened on the on the podcast or people are, you know, laughing about some of the things that are going on there.

00:14:26:23 - 00:14:49:24
Nick Clason | Hybrid Ministry
So according to Nielsen, the average podcast listener consumed up to seven a week. And so if you have people on your leader teams that are already podcast listeners, that's a super easy one. If not, you can help them adopt it. Or also, again, you can post those, video form to YouTube. YouTube also has a podcast RSS kind of section built into it that you can also use and utilize.

00:14:49:24 - 00:15:21:03
Nick Clason | Hybrid Ministry
And so even if they're not podcast adopters, they can still access it via the video. And so with your email strategy for adults, with your get to their phones strategy for students and with your podcast strategy for leaders, then use your stage and your bulletin announcements to really hit hard and to just simply reinforce and point people back not only into those channels, but then also off to your website where they're ultimately going to take their next step, call to action sort of things.

00:15:21:07 - 00:15:42:05
Nick Clason | Hybrid Ministry
And so in this next video, what I'm going to do is I'm going to help break down why you on social media should be focusing now more because our, our, our, information and our announcements have been taken care of how you should start focusing on engagement as opposed to simply broadcasting information. That video is going to be linked right here on screen.

00:15:42:05 - 00:15:49:16
Nick Clason | Hybrid Ministry
If you're watching on YouTube, go ahead and tap that. We'd love to see you over there. But until next time. And as always, my friends, don't forget to stay hybrid.

]]> 📊 HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

✅ CHURCH COMMUNICATIONS DONE FOR YOU
https://www.hybridministry.xyz/articles/comms

======================================
DESCRIPTION
Struggling to figure out the best way to communicate with your church? In this episode of The Hybrid Ministry Show, Nick Clason breaks down the most effective communication methods for parents, teens, and volunteers—backed by real stats and practical strategies. From email to social media to podcasts, find out how to make sure your church announcements actually reach the right people!

📓 SHOWNOTES
http://www.hybridministry.xyz/139

//HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

//CHURCH COMMUNICATIONS DONE FOR YOU
https://www.hybridministry.xyz/articles/comms

//NUCELUS
https://www.nucleus.church

//REMIND
https://www.remind.com/

//GROUPME
https://www.groupme.com

//CROSSCREEK STUDENTS LEADER PODCAST
https://www.youtube.com/@crosscreekstudents/podcasts

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

//SIDEKICK SETUP GUIDE
https://www.hybridministry.xyz/articles/setup

⌚TIMECODES
00:00 The Best Church Communications Channels
02:14 Adult or Parent Communication Strategy
06:19 Student Communication Strategy
11:48 Volunteer Communication Strategy

TRANSCRIPT
00:00:00:05 - 00:00:28:02
Nick Clason | Hybrid Ministry
Give me a like if your church still produces a bulletin and give me a subscribe if it's completely quit producing a bulletin. You know, it's interesting. In my 14 years of youth ministry experience, the first two churches I worked at, they were all about those bulletins. Man, we printed those suckers. Every single week. Interestingly, though, the last two churches I worked at both also post Covid, which I'm wondering if that has something to do with it.

00:00:28:05 - 00:00:51:16
Nick Clason | Hybrid Ministry
Chose not to produce a weekly bulletin. You know, in one of the earlier on churches, there was a week where, like, the secretary was out and somehow I ended up not only producing the bulletin for me, like a graphic like design document standpoint, but then I was also in the office cutting them. And my wife, she called me, said, what are you doing at work still?

00:00:51:16 - 00:01:15:05
Nick Clason | Hybrid Ministry
And I was like, I have to cut the bulletin. And as I was doing that, I gave myself this thought. I was like, do teenagers even read this? And now, you know, I was producing this for the rest of the church. But in my mind, and as I was having this conversation with myself, I thought, I don't think that teenagers actually read this, but they're parents, right?

00:01:15:05 - 00:01:36:14
Nick Clason | Hybrid Ministry
And so that's why we produce these things. And so we've been in this series called communication and the Noisy World. Slinked right up here at the top of the screen. And in this video we want to talk about is the particular channels that your churches should be leaning into. We're going to explore three different audiences. We're going to explore the adults in your church.

00:01:36:21 - 00:02:09:20
Nick Clason | Hybrid Ministry
We're going to explore the students in your church. And then we're also going to explore the volunteers in your church and or in your ministry. And what I want to do is in each of those, I'm going to give you my favorite communication method and some statistics that back the reasons up for why you should be leaning into those channels and as always, I want to remind you that there are chapters down below or in your podcast catcher, wherever you're listening to this, so that you can hop ahead to the section of this episode that makes the most sense to you in your ministry and the context in which you're serving.

00:02:09:23 - 00:02:34:26
Nick Clason | Hybrid Ministry
Welcome, everybody, to the Hybrid Ministry show. So I've been in youth ministry for 14 years, and so and in all of my experience of being in youth ministry, when I think about adults that I'm trying to minister to, those adults in particular are either parents or volunteers. And so in this particular section, let's chat about parents. And so these are parents of youth ministry students.

00:02:34:26 - 00:03:07:08
Nick Clason | Hybrid Ministry
However, if you're a church communications person or a senior pastor watching this like these, what I'm about to share, I believe, also relates to just adults attending your church in general. Okay. Because what I'm going to say, we're going to talk about the adults in your church, the strategy that I believe that you should employ first and foremost and make your number one like major thing that you double down on, that you pour gas on, that you make work is an email strategy.

00:03:07:10 - 00:03:35:10
Nick Clason | Hybrid Ministry
All right. Here's a couple of reasons why over 4.3 billion people globally use email. Furthermore, 99% of consumers check their email on a daily basis. This is according to HubSpot, and 73% of millennials and Gen Z, which if you're in youth ministry, those are your parents. And if you're not in youth ministry, those are the future adults of your church.

00:03:35:10 - 00:04:06:14
Nick Clason | Hybrid Ministry
The largest based millennials are the largest in the workforce and the largest opportunity for your your givers. Okay. They prefer email communication from brands at a rate of 73%. This is according to Adobe, so email isn't going anywhere. Now. I also, if you have been watching in the last couple of videos in this playlist, like we link just a second ago, I have been and I've always been my strategy, my hybrid strategy, whether it's for students, parents, whatever.

00:04:06:16 - 00:04:27:20
Nick Clason | Hybrid Ministry
First and foremost, make sure your website is good and remains up to date. So you want your email to be how you communicate and how you maybe market certain, like classes or events or whatever. But then you want to be able to take them to your website and or you want to send an email because think about user habits.

00:04:27:23 - 00:04:48:06
Nick Clason | Hybrid Ministry
You're you're checking your email at lunch or on your work break, okay, on your lunch break at work and you see something from your church. You don't have time right then and there to stop and go sign up, but it jog your memory and you're there. So then you want when someone later just goes to your website because they're thinking, oh yeah, I need to go sign up for that thing after dinner.

00:04:48:06 - 00:05:19:24
Nick Clason | Hybrid Ministry
When they get home from work, they need to be able to discover that relatively quickly on your church website, even if the email had a link to it, even if they don't follow that link directly. You want your website to be clear and easy to navigate, which is why I continue to recommend nucleus. And also I just want to let you know, like if your website is not exactly up to it, I can create a couple of automated things for you, like updating your church Google calendar which will also naturally update on your website.

00:05:19:24 - 00:05:36:07
Nick Clason | Hybrid Ministry
And so if you're interested in something like that, I offer a service called Church Communications done for you. I would love to explore what that looks like to either a build a one time website or be step into some sort of partnership sort of thing. But email is the way to get Ahold of the adults in your church.

00:05:36:07 - 00:06:13:25
Nick Clason | Hybrid Ministry
If if billions of users are using it and 99% of people are checking their email on a daily basis, then you as a church, you have the opportunity to get in front of all of your people, which diminishes the need for those church stage based announcements and diminishes the needs for those church bulletins. Okay, and I'm not necessarily saying that you should toss those things out and not even worry about them anymore, but what I am saying is that your primary strategy should be email and then those other pieces, stage announcements, bulletins, whatever you want to say, even social media.

00:06:14:01 - 00:06:36:19
Nick Clason | Hybrid Ministry
They should all supplement what's going on on email. The second category of people that we're going to talk about here are teenagers, students. Okay. So this is particularly aimed for youth pastors. Once again, if you're not in that then hop down to the chapters below and jump ahead to the next one you need. As a youth pastor, you want to try to get to teenagers phones.

00:06:36:25 - 00:06:55:05
Nick Clason | Hybrid Ministry
Now you got to think about this. All teenagers are in a little bit of a different season of life, of adopting usage on their phones. So some of them aren't yet using, like text messaging yet. Right? So that's why I say a little bit more generically. You want to get to their phones because some parents let them have Instagram and some don't.

00:06:55:05 - 00:07:16:11
Nick Clason | Hybrid Ministry
Some parents let them have YouTube and some don't. Some parents let them text certain people and some don't. And so in some ways, somehow we need to get on their cell phones, which is what I'm promoting trying to do by using and utilizing, our hybrid strategy in our in the current student ministry that I serve in, this is our attempt and this is our, our play to get on to students cell phones.

00:07:16:11 - 00:07:31:23
Nick Clason | Hybrid Ministry
And so my hybrid strategy is actually linked right down below in the description or on your podcast catcher. I would love to have you check that out. It's completely free, but it helps. It helps give you my strategy and also helps you implement some pieces and parts of that so that you can start trying to get onto their phones.

00:07:32:00 - 00:07:54:13
Nick Clason | Hybrid Ministry
But here's some reasons why it's valuable and important for us to get to their phones. Because 69% of students of teenagers own a smartphone by the age of 12, according to Common Sense Media, and also 90% according to Pew Research. 90% of teenagers use YouTube, so there's a couple of different ways to get to their phones. Number one, social, okay.

00:07:54:13 - 00:08:26:15
Nick Clason | Hybrid Ministry
And short form vertical based video is still king. Going to vertical in 2024, 90% of the internet's traffic was short form, vertical based video. And so you can employ that short form, vertical based video strategy on Facebook. So I wouldn't recommend that platform necessarily for students or these other through TikTok, Instagram, YouTube. And if TikTok goes ahead and gets banned, you can still employ that that video based strategy by leaning into reels and TikToks and YouTube shorts by cross posting to places like YouTube and Instagram.

00:08:26:15 - 00:08:51:20
Nick Clason | Hybrid Ministry
And there are, you know, there are some TikTok like alternative apps being produced, like a lemonade app. And I don't know if that's going to take or pop, but but maybe go secure your church's handle on it. And then if it does, boom, you're there. And you can continue to employ that strategy. If it takes TikTok's spot, you know, once, like certain things get shook out here with the Congress ban or, you know, whatever is going on with that.

00:08:51:20 - 00:09:10:29
Nick Clason | Hybrid Ministry
And so the point is that short form, vertical based video while TikTok may not last forever, that strategy right now, that strategy is so, so clutch. And I actually I noticed it last night because here's the thing about that strategy. I was on Instagram and I was scrolling through stories, which are things posted by people that I follow my friends.

00:09:11:05 - 00:09:31:15
Nick Clason | Hybrid Ministry
That's a nod back to the social Graph era of friendship based social media. And I was scrolling through and I know friends, whoever I was, I was looking at your stories. I got bored, close it out, hopped into reels which then started showing me popular and like, entertainment based and reels that are actually getting a lot of views.

00:09:31:17 - 00:09:55:16
Nick Clason | Hybrid Ministry
And now all of a sudden I was, I was hooked. I was there for a while and that's going from that social graph era over into that discovery based era. And that's where we want to find ourselves in student ministry like we want we can. Here's the thing, though. You can post like a discovery based thing, and you can share that link to your audience so you can post that real on to your story so that all the students who follow you, they still see it.

00:09:55:19 - 00:10:11:10
Nick Clason | Hybrid Ministry
Or you can even like yesterday I posted, a YouTube short, also an Instagram reel and a TikTok, and I sent the YouTube short link in our text group and I said, have you answered this crazy? Would you rather question yet? And I sent it to all the kids are sign up in our text group, which is the second.

00:10:11:10 - 00:10:32:05
Nick Clason | Hybrid Ministry
So socials one one way to get to their phones. The second is to get to text messages. All right. And so if you want like blasts I would recommend a service like remind. It's completely free for schools. Or if you want a group chat feature I would recommend a group me both of them listen to me. Both of them have their shortcomings I get it, okay?

00:10:32:11 - 00:10:59:01
Nick Clason | Hybrid Ministry
But it's a great, like, neutralizer. Okay. If you if you have Apple phones and Android phones, GroupMe can put everyone in a group, chat app without, like, the fuss of the blue bubbles and all the things, the compressed pictures that Apple won't allow to come through. Because RCS messaging, even though it's been around since 2007, like it'll do these things where it it will it will create like a level playing field.

00:10:59:01 - 00:11:18:01
Nick Clason | Hybrid Ministry
Right. And you know, if you if your church communications database has some sort of texting service, that you already pay for, then by all means use that. Don't I don't necessarily recommend remind over something like that. Or if you've already dug deep to pay for some sort of texting service and continue to use that, probably better. But that that also goes for when kids are serving.

00:11:18:01 - 00:11:34:25
Nick Clason | Hybrid Ministry
Like if you can send them text notifications instead of just email notifications. The goal again is to get to their phones, especially if almost 70% of 12 year olds in on up have smartphones. All right. And so I know you're going to run into because I run into this too. You're going to run into kids who don't have it.

00:11:35:02 - 00:11:59:00
Nick Clason | Hybrid Ministry
So you always do have to have a small alternative for a more analog approach. But that's that's widely okay. Right. As we're trying to communicate with teenagers. And then the last area, the last area of ministry is what about your volunteers? What about your leaders? Okay. Now, this may not be, the highest or, like, email is still going to probably be what you're going to use.

00:11:59:02 - 00:12:20:10
Nick Clason | Hybrid Ministry
Just like going back to the, you know, parent adult section of this video, all the stats, all the reasons that's why email still is worthwhile for you volunteers. However, I will say in the last, six months or so, me and my team, me and my boss has started recording a weekly leader podcast. Yes, you heard that right.

00:12:20:10 - 00:12:44:27
Nick Clason | Hybrid Ministry
Weekly. Now we batch record, so we record four at a time. It's about an hour worth of our time. And then it takes me just a minute. Like, really not very long to just edit those suckers into, a YouTube video as well as an audio only podcast. And then we post those every single Monday morning. And so we encourage our leaders to, subscribe to that and listen to it.

00:12:44:27 - 00:13:25:07
Nick Clason | Hybrid Ministry
We try to make it like 15, no more maximum than 15 minutes. Usually they're closer to ten minutes each. And just, we've asked them to adopt that as their normal rhythm on their way to work, on their way on Monday morning to work, habit. And so what what this does is this reduces the pressure around a once a year or a biannual or even a monthly leader meeting to communicate all the big things that we need to communicate, because you know, that you need to, hook them with inspiration, but you also need to tell them, like, boring details like, hey, when you guys are like, checking in, you need to click this

00:13:25:07 - 00:13:43:02
Nick Clason | Hybrid Ministry
little button here, and you make sure you check in to both of these groups so that our metrics above all, they don't care about that stuff. But the Leader podcast gives you an avenue to share those little snippets of things. It also gives you an avenue to drip culture slowly. And so that's one of the things we've been doing.

00:13:43:02 - 00:14:04:01
Nick Clason | Hybrid Ministry
We've been attempting to make our culture a little more conversational and a little less teaching, and we've just been dripping that slowly on the podcast. And what's so fun is last week I sat down with some of my leaders, we do a yearly leader debrief, and I heard them starting to use some of the language that we've been putting on our leader podcast.

00:14:04:04 - 00:14:26:23
Nick Clason | Hybrid Ministry
In addition to gripping the information and sharing more announcements, we'll do like giveaways, we'll do leader shout outs, we'll share funny stories. And so then every week that that, posts on Monday, there's always the off chance that our leader group chat gets a little flurry of activity around whatever topic happened on the on the podcast or people are, you know, laughing about some of the things that are going on there.

00:14:26:23 - 00:14:49:24
Nick Clason | Hybrid Ministry
So according to Nielsen, the average podcast listener consumed up to seven a week. And so if you have people on your leader teams that are already podcast listeners, that's a super easy one. If not, you can help them adopt it. Or also, again, you can post those, video form to YouTube. YouTube also has a podcast RSS kind of section built into it that you can also use and utilize.

00:14:49:24 - 00:15:21:03
Nick Clason | Hybrid Ministry
And so even if they're not podcast adopters, they can still access it via the video. And so with your email strategy for adults, with your get to their phones strategy for students and with your podcast strategy for leaders, then use your stage and your bulletin announcements to really hit hard and to just simply reinforce and point people back not only into those channels, but then also off to your website where they're ultimately going to take their next step, call to action sort of things.

00:15:21:07 - 00:15:42:05
Nick Clason | Hybrid Ministry
And so in this next video, what I'm going to do is I'm going to help break down why you on social media should be focusing now more because our, our, our, information and our announcements have been taken care of how you should start focusing on engagement as opposed to simply broadcasting information. That video is going to be linked right here on screen.

00:15:42:05 - 00:15:49:16
Nick Clason | Hybrid Ministry
If you're watching on YouTube, go ahead and tap that. We'd love to see you over there. But until next time. And as always, my friends, don't forget to stay hybrid.

]]> Episode 138: Steal this Clearer (& Less Boring) Church Announcement Strategy https://www.hybridministry.xyz/138 ed99a3cf-1c5c-4d49-b761-fb16bc75aa7c Thu, 27 Feb 2025 05:00:00 -0600 Nick Clason 138 Steal this Clearer (& Less Boring) Church Announcement Strategy full Nick Clason Tired of your church announcements being ignored? In this episode of the *Hybrid Ministry Podcast*, we’ll show you how to create clearer and less boring announcements using three practical hacks: reduce your CTAs, centralize next steps, and inspire over inform. Stop overwhelming your audience with noise—learn how to simplify your messaging, engage your community, and make your announcements impossible to miss. 19:51 no 📊 HYBRID STRATEGY GUIDE https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book ✅ CHURCH COMMUNICATIONS DONE FOR YOU https://www.hybridministry.xyz/articles/comms ====================================== DESCRIPTION Tired of your church announcements being ignored? In this episode of the Hybrid Ministry Podcast, we’ll show you how to create clearer and less boring announcements using three practical hacks: reduce your CTAs, centralize next steps, and inspire over inform. Stop overwhelming your audience with noise—learn how to simplify your messaging, engage your community, and make your announcements impossible to miss. 📓 SHOWNOTES http://www.hybridministry.xyz/138 //HYBRID STRATEGY GUIDE https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book //CHURCH COMMUNICATIONS DONE FOR YOU https://www.hybridministry.xyz/articles/comms //NUCELUS https://www.nucleus.church //TRANSITION STYLE VIDEOS https://share.hsforms.com/1UrHggOX1Q3mH_A3F3f8dWwnumis //HUBSPOT (For List Segmentation) https://www.hubspot.com //KIT (Formerly ConvertKit) https://partners.kit.com/x9dbnh372pji 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz -------------- 🎉 FREE STUFF 🎉 We have all kinds of FREE Things that you can use in your context! The best way to pay us back is a review or a YouTube Subscribe! https://www.linktr.ee/clasonnick -------------- 🛠️TOOLS I USE THAT CAN HELP YOU! Some of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products VIDIQ https://vidiq.com/hybrid BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit //SIDEKICK SETUP GUIDE https://www.hybridministry.xyz/articles/setup ⌚TIMECODES 00:00 Steal this Church Announcement Strategy 01:48 Myth 05:44 Hack #1 08:39 Hack #2 11:17 Hack #3 13:31 The Ultimate Church Announcement Decision Making Grid 18:09 Bonus Tip TRANSCRIPT 00:00:00:19 - 00:00:01:08 Nick Clason | Hybrid Ministry I want you to 00:00:01:08 - 00:00:06:55 Nick Clason | Hybrid Ministry steal this clearer and less boring church announcement strategy. 00:00:06:55 - 00:00:21:33 Nick Clason | Hybrid Ministry Because why? Because you've been announcing your event for several weeks, maybe even months now at this point. And give me a like, if this has ever happened to you, you get that text from that student or that church member that said, when is the event again? 00:00:21:38 - 00:00:27:51 Nick Clason | Hybrid Ministry Or is it too late to sign up? Or when are we supposed to be there again? And you just want to pull 00:00:28:33 - 00:00:29:51 Nick Clason | Hybrid Ministry your hair out? But like we talked 00:00:29:51 - 00:00:30:13 Nick Clason | Hybrid Ministry about in the 00:00:30:13 - 00:00:30:40 Nick Clason | Hybrid Ministry last 00:00:30:40 - 00:00:41:39 Nick Clason | Hybrid Ministry video partying on, he has this concept called inadvertent blindness. And what he's really saying with that is he says, we really only see what we're looking for. 00:00:41:44 - 00:00:42:09 Nick Clason | Hybrid Ministry And so in 00:00:42:09 - 00:00:42:34 Nick Clason | Hybrid Ministry this 00:00:42:34 - 00:00:42:58 Nick Clason | Hybrid Ministry video, 00:00:42:58 - 00:01:08:50 Nick Clason | Hybrid Ministry how do we have clearer and less boring church announcements, ones that are actually going to, incite inspiration and not just one where you're only simply disseminating information? So in this video, what I want to do is I want to share with you the myth about church communications and church announcements. I want to share with you three hacks that will help you have clearer and better and less boring church announcements. 00:01:08:54 - 00:01:33:06 Nick Clason | Hybrid Ministry I'm also going to share with you the ultimate church decision making grid. How do you announce what you announce so that the best and most relevant announcements are the ones that are being said from the stage and from the platform, and from the areas and the channels that you want to be saying them from. And finally, stick around to the very end of the video, because I have for you a bonus hack that may in fact change everything. 00:01:33:18 - 00:01:38:50 Nick Clason | Hybrid Ministry And as always, if you're watching here on YouTube or wherever you're listening in the podcast catcher, there are chapters 00:01:38:50 - 00:01:56:40 Nick Clason | Hybrid Ministry listed down below so that you can jump ahead to the areas of the video that make the most sense to you. Welcome to the Hybrid Ministry Show. So what's the myth? Okay, the myth is this. The myth is that people don't come to your church function, your church thing. 00:01:56:44 - 00:02:24:17 Nick Clason | Hybrid Ministry We assume that they're not coming to the thing because they don't know about the thing. And so therefore, what do we do? We share more information about the thing. Oh, well, it's actually at seven and we're going to have this and we're going to put it in the fellowship hall, like, and we just give them more and more boring details about it, assuming that those boring details about it are going to be what's going to help them overcome their in in the action and misinformation and get them to that event. 00:02:24:17 - 00:02:41:17 Nick Clason | Hybrid Ministry That's not why they're not coming. They're not coming because they don't care about it. They're not coming because they're busy and they have a schedule conflict. They're not coming because your thing is not the most important thing in their life. Sorry. Like, I hate like I'm not trying to be rude, and I'm not trying to say that to you in a way that's demeaning. 00:02:41:17 - 00:03:16:35 Nick Clason | Hybrid Ministry But like, your thing is not as important as you think your thing is. And so the reason why people don't come to church events is not because they're missing information. But as we talked about in the last episode, credit to Brady Shear for this analogy is we got to start thinking more like movie trailers, right? So a movie trailer moves people towards inspiration, and they try to incite curiosity in such a way that when they see that movie trailer, they're like, I have to go and they'll move heaven and earth and they'll find the tickets and they'll find the theater, and they'll get to that event of their own accord. 00:03:16:39 - 00:03:36:23 Nick Clason | Hybrid Ministry Our church events. First of all, we're not able to compete in a lot of times with movie trailers. Like I get it right, but we we result and we, you know, get our church announcements to a spot where we think we just need to share more information. What time, what date. And like those are really boring church announcements. 00:03:36:23 - 00:03:57:55 Nick Clason | Hybrid Ministry And the more information that you share in that church announcement, again, we're assuming the myth is we're assuming they don't have enough information, so we'll just give them more information, when in fact, what you actually need to do is you need to inspire them. You need to move them to action through inspiration, through storytelling, through captivation of their senses and their imagination. 00:03:57:55 - 00:04:18:17 Nick Clason | Hybrid Ministry And you're like, dude, I'm a youth pastor. I'm a church secretary, I'm a senior pastor. I can't do any of that. And like, I get it, these are not skills that we often refine or hone in on our own. They're not disciplines that that we have maybe necessarily been been, you know, given or taught in like a seminary degree or whatever the case may be. 00:04:18:22 - 00:04:42:24 Nick Clason | Hybrid Ministry But in this world with over information and with this noisy world, like, that's what we're competing. See, so like this, these, this myth. Right? This myth is the reason why, posting your announcements to social media is a bad idea because, again, this myth helps us think, oh, we need to put this information out there on the internet. 00:04:42:25 - 00:04:58:40 Nick Clason | Hybrid Ministry We need to let them know when and where and how much dice to bring to the bunker. And I and which fellowship hall we're going to be in, like people again, they're not getting on social media for more information for information download. And if they are, I'm going to tell you where you should put that information because you should include it. 00:04:58:40 - 00:05:18:24 Nick Clason | Hybrid Ministry Okay. But and we'll get to that in a second. But they're not getting on social for that. They're getting a social once again for in from Earth, not for information for inspiration and and maybe even for some humor and maybe for some entertainment. And so that's actually what I sort of push towards in my free strategy guide, which is going to be link down below. 00:05:18:26 - 00:05:39:29 Nick Clason | Hybrid Ministry If you haven't grabbed it, go ahead and grab it. It is, like I said, it's completely free, but it'll help lay out in detail what I do to kind of live this hybrid version of ministry and what I do on social media. But if that's not what they're looking for, and if our announcements are chock full of too much information and not enough inspiration, then what should we do instead? 00:05:39:29 - 00:06:03:27 Nick Clason | Hybrid Ministry I'm glad you asked. That's where these three hacks are going to come in. Okay, so hack number one is reduce your CTAs, CTAs is an acronym. And it sure. It's a marketing word for reduce your calls to action. So a call to action is what you're actually asking someone to do as a result of the information. You have a bunco night. 00:06:03:36 - 00:06:27:42 Nick Clason | Hybrid Ministry So you want them to sign up for the bunco night, right. But oftentimes we're stacking multiple call to actions. Okay. So in an announcement moment in your church, we often get up there and everyone gets an opportunity that the kids in the youth and the women and the men's and then the whole church picnic, and there's just there's too many different things. 00:06:27:42 - 00:07:02:56 Nick Clason | Hybrid Ministry And so, too much thing, too many things that can cause somebody brain to get overwhelmed, psychologically speaking. And therefore, instead of promoting action, it does the exact opposite. It causes paralysis and it promotes inaction. In fact, Simon Sinek, he shared this story of the salesman who was a shoe salesman, and the shoe salesman said he learned the key to selling shoes, and the key to selling shoes was anytime he would have, a person trying on shoes and he had three shoe options, they would always say no. 00:07:03:01 - 00:07:17:56 Nick Clason | Hybrid Ministry But when he reduced it to simply just two options, right? Reducing the call to actions when he would reduce it down to just two options. And so if they had three, he would and they're like, they had two. And they're like, let me see this pair. He would say, which one of these do you want me to take away? 00:07:18:01 - 00:07:36:32 Nick Clason | Hybrid Ministry They would remove one. He would take one away. And then that he'd bring the new pair in, and then there would be two new sets of shoes. And then he would say, which of these do you want, A or B, as opposed to which of these you want A, B or C? And he said when he had two options, he always sold. 00:07:36:32 - 00:08:02:11 Nick Clason | Hybrid Ministry When he had three they would walk away. And so the same is true in our church announcements. You your assumption and it's a faulty one. But your assumption now hates it is that the more you offer on the stage, the the better it's going to be for your church and for your people. And let's be honest, if you work on a church staff, there's the pressure of getting everyone's announcement equal airtime. 00:08:02:16 - 00:08:20:35 Nick Clason | Hybrid Ministry And so again, we're going to talk about the decision making grid of how you come to those decisions. But you need to reduce your call to actions on your stage. What do you really want the people in your auditorium in your service? What do you really want them to do? And everything else? We're going to find another way. 00:08:20:39 - 00:08:39:17 Nick Clason | Hybrid Ministry We're going to find another avenue to promote it. And you might be thinking, yeah, but you just told me, I can't put that on social. And you're right. I did say that again. We'll get to it. But reduce your calls to action. And then within that okay. So reduce the number of announcements that you're sharing. But within that simplify see where they go. 00:08:39:17 - 00:09:06:01 Nick Clason | Hybrid Ministry Which leads me to my second hack. Centralize everything on your website. And now you might be thinking and even assuming that you're doing that. But again credit to Brady Scheer of that pro church tools, his announcement strategy, his church website strategy, and his church website builder, which if you don't have a good church website and you want one that's good and actually easy to put together, I recommend nucleus Dot church. 00:09:06:06 - 00:09:29:56 Nick Clason | Hybrid Ministry His whole goal with it is to get everyone to the same centralized location. And so when you give an announcement, then people are and an announcement that's inspiring. And that one that's chock full of information. So a good announcement about a, you know, story of life change at the last women's bunco night and then someone sitting there like, I need to get to the bunco night. 00:09:29:56 - 00:09:51:24 Nick Clason | Hybrid Ministry But when is it? Where is it? Like they go to the website, and the website has all of the information that they're looking for. Your announcements will be better if your website can supply them with the information that they're looking for. Because again, like I said in the last video, which is linked right up here at the top of the screen, if you're watching here on YouTube, I so we operate in a cable TV mentality. 00:09:51:29 - 00:10:22:27 Nick Clason | Hybrid Ministry In order to come to the bunker, you need all this information. You need the when, the where, the why, the what, but in what. People aren't living mindset wise that way they're living in a Netflix culture. And so they're like, oh, my church has a bunco night. When is that again? And they're thinking about that, on a Thursday at 4 p.m. and so on a Thursday at 4 p.m., they need to be able to go to your church website and get all the information that they're looking for, as opposed to relying on you in the moment on Sunday to get to church. 00:10:22:27 - 00:10:45:13 Nick Clason | Hybrid Ministry Bunco night information, which they're not interested in at that moment, but they may be interested later. And so you if you catch them and hook them with inspiration, they'll want to go and then later in this Netflix culture, they'll go on demand and they'll go get it on your church website, which if you're hearing this and you're like, wow, okay, so we need to overhaul our church website. 00:10:45:27 - 00:11:05:56 Nick Clason | Hybrid Ministry That may be the case. And you may be right. And you know what? I can offer that for you. I have a service called Church Communications done for you. You don't have enough time to kind of overhaul your social media strategy on your church website. I would encourage you to take a look at the link below. I'd love to offer that to you, and we can explore what that might look like for us to walk into a partnership together. 00:11:05:56 - 00:11:39:16 Nick Clason | Hybrid Ministry Because I want you to win, and I want more people to come to your church bunco night. But again, the third hack then, is, as we've been talking about, kind of in this whole video, right? Aim to inspire over inform, aim to inspire over and form a sort of been the basis of this whole video. But once again, and here I want to point out like here's what the dictionary.com definition of inspires, really, it's to fill someone with the urge or ability to do or feel something, especially to do something creative. 00:11:39:21 - 00:12:07:13 Nick Clason | Hybrid Ministry Right. And so a video, if you're watching here on YouTube, like this is one of my transition style videos that we do for social media. Might not seem inspiring to you, right? However, imagine a person stumbling upon it on social media because they can stumble upon your videos like this on social media. Which of these do you think performs better, this video or this standard static announcement graphic that you cooked up in Canva? 00:12:07:17 - 00:12:33:20 Nick Clason | Hybrid Ministry Right. Which is why down below I have my social transition video pack, the ones that I recommend. I have six of those plus six cap cut meme style videos. Go ahead, download those and then start using and posting those on your social media, because this video is using the medium for what it's made for. And it may not be like inspiring, but it's entertaining and it gets it still gets the message across. 00:12:34:00 - 00:13:08:51 Nick Clason | Hybrid Ministry While your other one, yeah, it gives all the information, but this other one, it inspires, it promotes action. It may, you know, cause people to share it. It may be entertaining, it may cause them to laugh. And then as a result of that, like when there's a bunco night, let me go find that out. And then they head over to your church website, which is built, you know, comes done for you or you build it on your own and it has all of the relevant and pertinent information you're using now, the the broadcast channels and the platforms for what they're made for, as opposed to just simply, crushing it and pounding information down 00:13:08:56 - 00:13:33:45 Nick Clason | Hybrid Ministry through people's channels. Because remember, the myth that we all believe is that they just need more information. But the fact is, it's not exactly it. We need to optimize our our communications in the channels that we find ourselves so that they lean into what those channels are built for and made for. So now this leads me to the ultimate church announcement decision making grid. 00:13:33:57 - 00:13:56:01 Nick Clason | Hybrid Ministry Okay. And so the question that I want you to ask yourself when you're considering putting an announcement up on the church platform, up on the church stage, is does this announcement apply to greater than 50% of the people in the room? If not, find another way. Now you might be thinking like, but I got to keep the men's ministry happy in the women's ministry happy. 00:13:56:01 - 00:14:23:28 Nick Clason | Hybrid Ministry And and I will say, when you institute this church decision making, the search announcement, decision making grid. Yes. At first you are going to have some unhappy people, especially if you've been announcing everything. Okay. However, once you institute this as a policy, when someone asks you to announce such and such thing, you can say, I'm sorry, we actually only do this and you got to still be people over process in this, okay? 00:14:23:42 - 00:14:49:18 Nick Clason | Hybrid Ministry But let the policy point to the policy and let the policy be the bad guy. But the reason that your announcements aren't captivating enough people is because you're getting up and you're announcing something that only pertains to 10 to 15% of the people in your population or in your congregation. And so you might be thinking like, okay, yeah, but the, the platform, the, the stage, that's the only time that we have to announce anything. 00:14:49:23 - 00:15:12:54 Nick Clason | Hybrid Ministry So what I recommend is 50% or more okay. And then if not find another way. And so you might be thinking well what are some other ways. So here's not an exhaustive list but just a list kind of get your brain going. So you could do social media right. And if it's like an outsider event, you might even consider, doing some advertising and putting some some dollars behind like a Facebook or an Instagram ad. 00:15:12:58 - 00:15:33:18 Nick Clason | Hybrid Ministry Your website is a fantastic spot to advertise things. Text messaging, emails. And let me, let me just say for a minute, like if you can do list segmentation and there are tools out there like, like a HubSpot or like a ConvertKit, and they're going to have a they're going to have a little bit of cost associated with it. 00:15:33:29 - 00:15:57:44 Nick Clason | Hybrid Ministry And you may need to put that above and beyond a thing like, you know, church community builder, planning center or whatever your church management software is. But you can create list segmentation. And so you can actually send custom emails for people based on where they actually are in your church, as opposed to just sending big church blasts. Because I think that's another reason why some of our information falls on deaf ears. 00:15:57:44 - 00:16:16:58 Nick Clason | Hybrid Ministry We're sending irrelevant announcements to people, but we don't know how to, make our lists smaller and more custom. Right? Like, again, in the industrial age versus the digital age and the industrial age is all about numbers. So we just need to get the most amount of people on our email list and then just blast them with this information over and over again. 00:16:17:03 - 00:16:37:21 Nick Clason | Hybrid Ministry But in the digital age, people want to be known for who they are as an individual. And so if we can send them customized, tailored emails that are broken down into what, marketers called lists and, segmentation of lists, that's going to, I think, perform better for you on open rates and click through rates and called actions and actually then taking those call to actions. 00:16:37:51 - 00:17:03:05 Nick Clason | Hybrid Ministry But so you can use like banners on your website, you can even use printed banners, pop up banners and things like that. And nucleus actually does all of those things again for you. Okay. Now so so if it doesn't apply to greater than 50%, don't announce it. And okay. And I would say no more than two call to action zone one and two announcements. 00:17:03:05 - 00:17:25:09 Nick Clason | Hybrid Ministry Now again you might be like what? Like how you're trying to riot okay. Some of you you have church bulletins. You have bulletin boards like use those other means and methods. I mean, let me just say like, you know, right now we have a, high school, like, kind of retreat disciple now weekend thing coming up. We don't announce anything in store for student ministry in our main church announcement platform. 00:17:25:09 - 00:17:44:04 Nick Clason | Hybrid Ministry Okay. But right now we're we're pushing and announcing our high school weekend in there. And, you might think, like, oh, Grace, you probably have, like, a lot more traction, like, we have less traction on this event signups than anything else. And it's not because people don't know about it. It's just because it's and it's ended up kind of being a bad weekend for a lot of our students. 00:17:44:04 - 00:18:12:27 Nick Clason | Hybrid Ministry And so, again, the publicity thing is not necessarily the issue. We don't have more people coming to our events because of it. Like, we people know about what we have going on because we use and utilize these other kind of platforms and channels to, you know, to our best vantage. Okay. Now, so all those things being said, the myth plus through hacks now the decision making grid, the last little bonus tip that I have for you is when you're sharing announcements. 00:18:12:32 - 00:18:34:12 Nick Clason | Hybrid Ministry Okay, here's how you can here's how you can lean into inspiration and away from away from information is share stories, use footage, and use photos, especially if you have it from previous and past events. Share a story about life changing as you're doing it. I have some some videos in the back or some photos on the back scrolling. 00:18:34:16 - 00:18:55:20 Nick Clason | Hybrid Ministry This is a picture from last year's bunco event. And this is. This is Sally. And Sally had an amazing time and she came for the community. But she stuck around for for the life change. And now she's a part of a group and now she's serving. And as she leading bunco night. And that's why you should come to bunco night and go to our church website to sign up for this year's bunco night. 00:18:55:25 - 00:19:15:16 Nick Clason | Hybrid Ministry Like something like that. So much more inspiring. Then this Thursday, 6:00 bring a dip to share and all the boring information your website can handle that it does a good job of that. And people, people know to look for it and people are looking for it in that way. And so you have all these different avenues beyond just your stage. 00:19:15:16 - 00:19:36:35 Nick Clason | Hybrid Ministry So how do you maximize each individual avenue in 2025 so that it gets the message across in a way that is captivating and inspiring. And then the people in your church know about what's going on and actually move towards action of signing up for and attending your church's events. 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Tired of your church announcements being ignored? In this episode of the Hybrid Ministry Podcast, we’ll show you how to create clearer and less boring announcements using three practical hacks: reduce your CTAs, centralize next steps, and inspire over inform. Stop overwhelming your audience with noise—learn how to simplify your messaging, engage your community, and make your announcements impossible to miss.

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⌚TIMECODES
00:00 Steal this Church Announcement Strategy
01:48 Myth
05:44 Hack #1
08:39 Hack #2
11:17 Hack #3
13:31 The Ultimate Church Announcement Decision Making Grid
18:09 Bonus Tip

TRANSCRIPT
00:00:00:19 - 00:00:01:08
Nick Clason | Hybrid Ministry
I want you to

00:00:01:08 - 00:00:06:55
Nick Clason | Hybrid Ministry
steal this clearer and less boring church announcement strategy.

00:00:06:55 - 00:00:21:33
Nick Clason | Hybrid Ministry
Because why? Because you've been announcing your event for several weeks, maybe even months now at this point. And give me a like, if this has ever happened to you, you get that text from that student or that church member that said, when is the event again?

00:00:21:38 - 00:00:27:51
Nick Clason | Hybrid Ministry
Or is it too late to sign up? Or when are we supposed to be there again? And you just want to pull

00:00:28:33 - 00:00:29:51
Nick Clason | Hybrid Ministry
your hair out? But like we talked

00:00:29:51 - 00:00:30:13
Nick Clason | Hybrid Ministry
about in the

00:00:30:13 - 00:00:30:40
Nick Clason | Hybrid Ministry
last

00:00:30:40 - 00:00:41:39
Nick Clason | Hybrid Ministry
video partying on, he has this concept called inadvertent blindness. And what he's really saying with that is he says, we really only see what we're looking for.

00:00:41:44 - 00:00:42:09
Nick Clason | Hybrid Ministry
And so in

00:00:42:09 - 00:00:42:34
Nick Clason | Hybrid Ministry
this

00:00:42:34 - 00:00:42:58
Nick Clason | Hybrid Ministry
video,

00:00:42:58 - 00:01:08:50
Nick Clason | Hybrid Ministry
how do we have clearer and less boring church announcements, ones that are actually going to, incite inspiration and not just one where you're only simply disseminating information? So in this video, what I want to do is I want to share with you the myth about church communications and church announcements. I want to share with you three hacks that will help you have clearer and better and less boring church announcements.

00:01:08:54 - 00:01:33:06
Nick Clason | Hybrid Ministry
I'm also going to share with you the ultimate church decision making grid. How do you announce what you announce so that the best and most relevant announcements are the ones that are being said from the stage and from the platform, and from the areas and the channels that you want to be saying them from. And finally, stick around to the very end of the video, because I have for you a bonus hack that may in fact change everything.

00:01:33:18 - 00:01:38:50
Nick Clason | Hybrid Ministry
And as always, if you're watching here on YouTube or wherever you're listening in the podcast catcher, there are chapters

00:01:38:50 - 00:01:56:40
Nick Clason | Hybrid Ministry
listed down below so that you can jump ahead to the areas of the video that make the most sense to you. Welcome to the Hybrid Ministry Show. So what's the myth? Okay, the myth is this. The myth is that people don't come to your church function, your church thing.

00:01:56:44 - 00:02:24:17
Nick Clason | Hybrid Ministry
We assume that they're not coming to the thing because they don't know about the thing. And so therefore, what do we do? We share more information about the thing. Oh, well, it's actually at seven and we're going to have this and we're going to put it in the fellowship hall, like, and we just give them more and more boring details about it, assuming that those boring details about it are going to be what's going to help them overcome their in in the action and misinformation and get them to that event.

00:02:24:17 - 00:02:41:17
Nick Clason | Hybrid Ministry
That's not why they're not coming. They're not coming because they don't care about it. They're not coming because they're busy and they have a schedule conflict. They're not coming because your thing is not the most important thing in their life. Sorry. Like, I hate like I'm not trying to be rude, and I'm not trying to say that to you in a way that's demeaning.

00:02:41:17 - 00:03:16:35
Nick Clason | Hybrid Ministry
But like, your thing is not as important as you think your thing is. And so the reason why people don't come to church events is not because they're missing information. But as we talked about in the last episode, credit to Brady Shear for this analogy is we got to start thinking more like movie trailers, right? So a movie trailer moves people towards inspiration, and they try to incite curiosity in such a way that when they see that movie trailer, they're like, I have to go and they'll move heaven and earth and they'll find the tickets and they'll find the theater, and they'll get to that event of their own accord.

00:03:16:39 - 00:03:36:23
Nick Clason | Hybrid Ministry
Our church events. First of all, we're not able to compete in a lot of times with movie trailers. Like I get it right, but we we result and we, you know, get our church announcements to a spot where we think we just need to share more information. What time, what date. And like those are really boring church announcements.

00:03:36:23 - 00:03:57:55
Nick Clason | Hybrid Ministry
And the more information that you share in that church announcement, again, we're assuming the myth is we're assuming they don't have enough information, so we'll just give them more information, when in fact, what you actually need to do is you need to inspire them. You need to move them to action through inspiration, through storytelling, through captivation of their senses and their imagination.

00:03:57:55 - 00:04:18:17
Nick Clason | Hybrid Ministry
And you're like, dude, I'm a youth pastor. I'm a church secretary, I'm a senior pastor. I can't do any of that. And like, I get it, these are not skills that we often refine or hone in on our own. They're not disciplines that that we have maybe necessarily been been, you know, given or taught in like a seminary degree or whatever the case may be.

00:04:18:22 - 00:04:42:24
Nick Clason | Hybrid Ministry
But in this world with over information and with this noisy world, like, that's what we're competing. See, so like this, these, this myth. Right? This myth is the reason why, posting your announcements to social media is a bad idea because, again, this myth helps us think, oh, we need to put this information out there on the internet.

00:04:42:25 - 00:04:58:40
Nick Clason | Hybrid Ministry
We need to let them know when and where and how much dice to bring to the bunker. And I and which fellowship hall we're going to be in, like people again, they're not getting on social media for more information for information download. And if they are, I'm going to tell you where you should put that information because you should include it.

00:04:58:40 - 00:05:18:24
Nick Clason | Hybrid Ministry
Okay. But and we'll get to that in a second. But they're not getting on social for that. They're getting a social once again for in from Earth, not for information for inspiration and and maybe even for some humor and maybe for some entertainment. And so that's actually what I sort of push towards in my free strategy guide, which is going to be link down below.

00:05:18:26 - 00:05:39:29
Nick Clason | Hybrid Ministry
If you haven't grabbed it, go ahead and grab it. It is, like I said, it's completely free, but it'll help lay out in detail what I do to kind of live this hybrid version of ministry and what I do on social media. But if that's not what they're looking for, and if our announcements are chock full of too much information and not enough inspiration, then what should we do instead?

00:05:39:29 - 00:06:03:27
Nick Clason | Hybrid Ministry
I'm glad you asked. That's where these three hacks are going to come in. Okay, so hack number one is reduce your CTAs, CTAs is an acronym. And it sure. It's a marketing word for reduce your calls to action. So a call to action is what you're actually asking someone to do as a result of the information. You have a bunco night.

00:06:03:36 - 00:06:27:42
Nick Clason | Hybrid Ministry
So you want them to sign up for the bunco night, right. But oftentimes we're stacking multiple call to actions. Okay. So in an announcement moment in your church, we often get up there and everyone gets an opportunity that the kids in the youth and the women and the men's and then the whole church picnic, and there's just there's too many different things.

00:06:27:42 - 00:07:02:56
Nick Clason | Hybrid Ministry
And so, too much thing, too many things that can cause somebody brain to get overwhelmed, psychologically speaking. And therefore, instead of promoting action, it does the exact opposite. It causes paralysis and it promotes inaction. In fact, Simon Sinek, he shared this story of the salesman who was a shoe salesman, and the shoe salesman said he learned the key to selling shoes, and the key to selling shoes was anytime he would have, a person trying on shoes and he had three shoe options, they would always say no.

00:07:03:01 - 00:07:17:56
Nick Clason | Hybrid Ministry
But when he reduced it to simply just two options, right? Reducing the call to actions when he would reduce it down to just two options. And so if they had three, he would and they're like, they had two. And they're like, let me see this pair. He would say, which one of these do you want me to take away?

00:07:18:01 - 00:07:36:32
Nick Clason | Hybrid Ministry
They would remove one. He would take one away. And then that he'd bring the new pair in, and then there would be two new sets of shoes. And then he would say, which of these do you want, A or B, as opposed to which of these you want A, B or C? And he said when he had two options, he always sold.

00:07:36:32 - 00:08:02:11
Nick Clason | Hybrid Ministry
When he had three they would walk away. And so the same is true in our church announcements. You your assumption and it's a faulty one. But your assumption now hates it is that the more you offer on the stage, the the better it's going to be for your church and for your people. And let's be honest, if you work on a church staff, there's the pressure of getting everyone's announcement equal airtime.

00:08:02:16 - 00:08:20:35
Nick Clason | Hybrid Ministry
And so again, we're going to talk about the decision making grid of how you come to those decisions. But you need to reduce your call to actions on your stage. What do you really want the people in your auditorium in your service? What do you really want them to do? And everything else? We're going to find another way.

00:08:20:39 - 00:08:39:17
Nick Clason | Hybrid Ministry
We're going to find another avenue to promote it. And you might be thinking, yeah, but you just told me, I can't put that on social. And you're right. I did say that again. We'll get to it. But reduce your calls to action. And then within that okay. So reduce the number of announcements that you're sharing. But within that simplify see where they go.

00:08:39:17 - 00:09:06:01
Nick Clason | Hybrid Ministry
Which leads me to my second hack. Centralize everything on your website. And now you might be thinking and even assuming that you're doing that. But again credit to Brady Scheer of that pro church tools, his announcement strategy, his church website strategy, and his church website builder, which if you don't have a good church website and you want one that's good and actually easy to put together, I recommend nucleus Dot church.

00:09:06:06 - 00:09:29:56
Nick Clason | Hybrid Ministry
His whole goal with it is to get everyone to the same centralized location. And so when you give an announcement, then people are and an announcement that's inspiring. And that one that's chock full of information. So a good announcement about a, you know, story of life change at the last women's bunco night and then someone sitting there like, I need to get to the bunco night.

00:09:29:56 - 00:09:51:24
Nick Clason | Hybrid Ministry
But when is it? Where is it? Like they go to the website, and the website has all of the information that they're looking for. Your announcements will be better if your website can supply them with the information that they're looking for. Because again, like I said in the last video, which is linked right up here at the top of the screen, if you're watching here on YouTube, I so we operate in a cable TV mentality.

00:09:51:29 - 00:10:22:27
Nick Clason | Hybrid Ministry
In order to come to the bunker, you need all this information. You need the when, the where, the why, the what, but in what. People aren't living mindset wise that way they're living in a Netflix culture. And so they're like, oh, my church has a bunco night. When is that again? And they're thinking about that, on a Thursday at 4 p.m. and so on a Thursday at 4 p.m., they need to be able to go to your church website and get all the information that they're looking for, as opposed to relying on you in the moment on Sunday to get to church.

00:10:22:27 - 00:10:45:13
Nick Clason | Hybrid Ministry
Bunco night information, which they're not interested in at that moment, but they may be interested later. And so you if you catch them and hook them with inspiration, they'll want to go and then later in this Netflix culture, they'll go on demand and they'll go get it on your church website, which if you're hearing this and you're like, wow, okay, so we need to overhaul our church website.

00:10:45:27 - 00:11:05:56
Nick Clason | Hybrid Ministry
That may be the case. And you may be right. And you know what? I can offer that for you. I have a service called Church Communications done for you. You don't have enough time to kind of overhaul your social media strategy on your church website. I would encourage you to take a look at the link below. I'd love to offer that to you, and we can explore what that might look like for us to walk into a partnership together.

00:11:05:56 - 00:11:39:16
Nick Clason | Hybrid Ministry
Because I want you to win, and I want more people to come to your church bunco night. But again, the third hack then, is, as we've been talking about, kind of in this whole video, right? Aim to inspire over inform, aim to inspire over and form a sort of been the basis of this whole video. But once again, and here I want to point out like here's what the dictionary.com definition of inspires, really, it's to fill someone with the urge or ability to do or feel something, especially to do something creative.

00:11:39:21 - 00:12:07:13
Nick Clason | Hybrid Ministry
Right. And so a video, if you're watching here on YouTube, like this is one of my transition style videos that we do for social media. Might not seem inspiring to you, right? However, imagine a person stumbling upon it on social media because they can stumble upon your videos like this on social media. Which of these do you think performs better, this video or this standard static announcement graphic that you cooked up in Canva?

00:12:07:17 - 00:12:33:20
Nick Clason | Hybrid Ministry
Right. Which is why down below I have my social transition video pack, the ones that I recommend. I have six of those plus six cap cut meme style videos. Go ahead, download those and then start using and posting those on your social media, because this video is using the medium for what it's made for. And it may not be like inspiring, but it's entertaining and it gets it still gets the message across.

00:12:34:00 - 00:13:08:51
Nick Clason | Hybrid Ministry
While your other one, yeah, it gives all the information, but this other one, it inspires, it promotes action. It may, you know, cause people to share it. It may be entertaining, it may cause them to laugh. And then as a result of that, like when there's a bunco night, let me go find that out. And then they head over to your church website, which is built, you know, comes done for you or you build it on your own and it has all of the relevant and pertinent information you're using now, the the broadcast channels and the platforms for what they're made for, as opposed to just simply, crushing it and pounding information down

00:13:08:56 - 00:13:33:45
Nick Clason | Hybrid Ministry
through people's channels. Because remember, the myth that we all believe is that they just need more information. But the fact is, it's not exactly it. We need to optimize our our communications in the channels that we find ourselves so that they lean into what those channels are built for and made for. So now this leads me to the ultimate church announcement decision making grid.

00:13:33:57 - 00:13:56:01
Nick Clason | Hybrid Ministry
Okay. And so the question that I want you to ask yourself when you're considering putting an announcement up on the church platform, up on the church stage, is does this announcement apply to greater than 50% of the people in the room? If not, find another way. Now you might be thinking like, but I got to keep the men's ministry happy in the women's ministry happy.

00:13:56:01 - 00:14:23:28
Nick Clason | Hybrid Ministry
And and I will say, when you institute this church decision making, the search announcement, decision making grid. Yes. At first you are going to have some unhappy people, especially if you've been announcing everything. Okay. However, once you institute this as a policy, when someone asks you to announce such and such thing, you can say, I'm sorry, we actually only do this and you got to still be people over process in this, okay?

00:14:23:42 - 00:14:49:18
Nick Clason | Hybrid Ministry
But let the policy point to the policy and let the policy be the bad guy. But the reason that your announcements aren't captivating enough people is because you're getting up and you're announcing something that only pertains to 10 to 15% of the people in your population or in your congregation. And so you might be thinking like, okay, yeah, but the, the platform, the, the stage, that's the only time that we have to announce anything.

00:14:49:23 - 00:15:12:54
Nick Clason | Hybrid Ministry
So what I recommend is 50% or more okay. And then if not find another way. And so you might be thinking well what are some other ways. So here's not an exhaustive list but just a list kind of get your brain going. So you could do social media right. And if it's like an outsider event, you might even consider, doing some advertising and putting some some dollars behind like a Facebook or an Instagram ad.

00:15:12:58 - 00:15:33:18
Nick Clason | Hybrid Ministry
Your website is a fantastic spot to advertise things. Text messaging, emails. And let me, let me just say for a minute, like if you can do list segmentation and there are tools out there like, like a HubSpot or like a ConvertKit, and they're going to have a they're going to have a little bit of cost associated with it.

00:15:33:29 - 00:15:57:44
Nick Clason | Hybrid Ministry
And you may need to put that above and beyond a thing like, you know, church community builder, planning center or whatever your church management software is. But you can create list segmentation. And so you can actually send custom emails for people based on where they actually are in your church, as opposed to just sending big church blasts. Because I think that's another reason why some of our information falls on deaf ears.

00:15:57:44 - 00:16:16:58
Nick Clason | Hybrid Ministry
We're sending irrelevant announcements to people, but we don't know how to, make our lists smaller and more custom. Right? Like, again, in the industrial age versus the digital age and the industrial age is all about numbers. So we just need to get the most amount of people on our email list and then just blast them with this information over and over again.

00:16:17:03 - 00:16:37:21
Nick Clason | Hybrid Ministry
But in the digital age, people want to be known for who they are as an individual. And so if we can send them customized, tailored emails that are broken down into what, marketers called lists and, segmentation of lists, that's going to, I think, perform better for you on open rates and click through rates and called actions and actually then taking those call to actions.

00:16:37:51 - 00:17:03:05
Nick Clason | Hybrid Ministry
But so you can use like banners on your website, you can even use printed banners, pop up banners and things like that. And nucleus actually does all of those things again for you. Okay. Now so so if it doesn't apply to greater than 50%, don't announce it. And okay. And I would say no more than two call to action zone one and two announcements.

00:17:03:05 - 00:17:25:09
Nick Clason | Hybrid Ministry
Now again you might be like what? Like how you're trying to riot okay. Some of you you have church bulletins. You have bulletin boards like use those other means and methods. I mean, let me just say like, you know, right now we have a, high school, like, kind of retreat disciple now weekend thing coming up. We don't announce anything in store for student ministry in our main church announcement platform.

00:17:25:09 - 00:17:44:04
Nick Clason | Hybrid Ministry
Okay. But right now we're we're pushing and announcing our high school weekend in there. And, you might think, like, oh, Grace, you probably have, like, a lot more traction, like, we have less traction on this event signups than anything else. And it's not because people don't know about it. It's just because it's and it's ended up kind of being a bad weekend for a lot of our students.

00:17:44:04 - 00:18:12:27
Nick Clason | Hybrid Ministry
And so, again, the publicity thing is not necessarily the issue. We don't have more people coming to our events because of it. Like, we people know about what we have going on because we use and utilize these other kind of platforms and channels to, you know, to our best vantage. Okay. Now, so all those things being said, the myth plus through hacks now the decision making grid, the last little bonus tip that I have for you is when you're sharing announcements.

00:18:12:32 - 00:18:34:12
Nick Clason | Hybrid Ministry
Okay, here's how you can here's how you can lean into inspiration and away from away from information is share stories, use footage, and use photos, especially if you have it from previous and past events. Share a story about life changing as you're doing it. I have some some videos in the back or some photos on the back scrolling.

00:18:34:16 - 00:18:55:20
Nick Clason | Hybrid Ministry
This is a picture from last year's bunco event. And this is. This is Sally. And Sally had an amazing time and she came for the community. But she stuck around for for the life change. And now she's a part of a group and now she's serving. And as she leading bunco night. And that's why you should come to bunco night and go to our church website to sign up for this year's bunco night.

00:18:55:25 - 00:19:15:16
Nick Clason | Hybrid Ministry
Like something like that. So much more inspiring. Then this Thursday, 6:00 bring a dip to share and all the boring information your website can handle that it does a good job of that. And people, people know to look for it and people are looking for it in that way. And so you have all these different avenues beyond just your stage.

00:19:15:16 - 00:19:36:35
Nick Clason | Hybrid Ministry
So how do you maximize each individual avenue in 2025 so that it gets the message across in a way that is captivating and inspiring. And then the people in your church know about what's going on and actually move towards action of signing up for and attending your church's events. Well, I'm glad you asked because that's the next video here in this playlist.

00:19:36:40 - 00:19:50:22
Nick Clason | Hybrid Ministry
It's going to be linked here on screen. So go ahead and tap that and we'll see you over in that video. But don't forget my friends. And as always to stay hybrid.

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DESCRIPTION
Tired of your church announcements being ignored? In this episode of the Hybrid Ministry Podcast, we’ll show you how to create clearer and less boring announcements using three practical hacks: reduce your CTAs, centralize next steps, and inspire over inform. Stop overwhelming your audience with noise—learn how to simplify your messaging, engage your community, and make your announcements impossible to miss.

📓 SHOWNOTES
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⌚TIMECODES
00:00 Steal this Church Announcement Strategy
01:48 Myth
05:44 Hack #1
08:39 Hack #2
11:17 Hack #3
13:31 The Ultimate Church Announcement Decision Making Grid
18:09 Bonus Tip

TRANSCRIPT
00:00:00:19 - 00:00:01:08
Nick Clason | Hybrid Ministry
I want you to

00:00:01:08 - 00:00:06:55
Nick Clason | Hybrid Ministry
steal this clearer and less boring church announcement strategy.

00:00:06:55 - 00:00:21:33
Nick Clason | Hybrid Ministry
Because why? Because you've been announcing your event for several weeks, maybe even months now at this point. And give me a like, if this has ever happened to you, you get that text from that student or that church member that said, when is the event again?

00:00:21:38 - 00:00:27:51
Nick Clason | Hybrid Ministry
Or is it too late to sign up? Or when are we supposed to be there again? And you just want to pull

00:00:28:33 - 00:00:29:51
Nick Clason | Hybrid Ministry
your hair out? But like we talked

00:00:29:51 - 00:00:30:13
Nick Clason | Hybrid Ministry
about in the

00:00:30:13 - 00:00:30:40
Nick Clason | Hybrid Ministry
last

00:00:30:40 - 00:00:41:39
Nick Clason | Hybrid Ministry
video partying on, he has this concept called inadvertent blindness. And what he's really saying with that is he says, we really only see what we're looking for.

00:00:41:44 - 00:00:42:09
Nick Clason | Hybrid Ministry
And so in

00:00:42:09 - 00:00:42:34
Nick Clason | Hybrid Ministry
this

00:00:42:34 - 00:00:42:58
Nick Clason | Hybrid Ministry
video,

00:00:42:58 - 00:01:08:50
Nick Clason | Hybrid Ministry
how do we have clearer and less boring church announcements, ones that are actually going to, incite inspiration and not just one where you're only simply disseminating information? So in this video, what I want to do is I want to share with you the myth about church communications and church announcements. I want to share with you three hacks that will help you have clearer and better and less boring church announcements.

00:01:08:54 - 00:01:33:06
Nick Clason | Hybrid Ministry
I'm also going to share with you the ultimate church decision making grid. How do you announce what you announce so that the best and most relevant announcements are the ones that are being said from the stage and from the platform, and from the areas and the channels that you want to be saying them from. And finally, stick around to the very end of the video, because I have for you a bonus hack that may in fact change everything.

00:01:33:18 - 00:01:38:50
Nick Clason | Hybrid Ministry
And as always, if you're watching here on YouTube or wherever you're listening in the podcast catcher, there are chapters

00:01:38:50 - 00:01:56:40
Nick Clason | Hybrid Ministry
listed down below so that you can jump ahead to the areas of the video that make the most sense to you. Welcome to the Hybrid Ministry Show. So what's the myth? Okay, the myth is this. The myth is that people don't come to your church function, your church thing.

00:01:56:44 - 00:02:24:17
Nick Clason | Hybrid Ministry
We assume that they're not coming to the thing because they don't know about the thing. And so therefore, what do we do? We share more information about the thing. Oh, well, it's actually at seven and we're going to have this and we're going to put it in the fellowship hall, like, and we just give them more and more boring details about it, assuming that those boring details about it are going to be what's going to help them overcome their in in the action and misinformation and get them to that event.

00:02:24:17 - 00:02:41:17
Nick Clason | Hybrid Ministry
That's not why they're not coming. They're not coming because they don't care about it. They're not coming because they're busy and they have a schedule conflict. They're not coming because your thing is not the most important thing in their life. Sorry. Like, I hate like I'm not trying to be rude, and I'm not trying to say that to you in a way that's demeaning.

00:02:41:17 - 00:03:16:35
Nick Clason | Hybrid Ministry
But like, your thing is not as important as you think your thing is. And so the reason why people don't come to church events is not because they're missing information. But as we talked about in the last episode, credit to Brady Shear for this analogy is we got to start thinking more like movie trailers, right? So a movie trailer moves people towards inspiration, and they try to incite curiosity in such a way that when they see that movie trailer, they're like, I have to go and they'll move heaven and earth and they'll find the tickets and they'll find the theater, and they'll get to that event of their own accord.

00:03:16:39 - 00:03:36:23
Nick Clason | Hybrid Ministry
Our church events. First of all, we're not able to compete in a lot of times with movie trailers. Like I get it right, but we we result and we, you know, get our church announcements to a spot where we think we just need to share more information. What time, what date. And like those are really boring church announcements.

00:03:36:23 - 00:03:57:55
Nick Clason | Hybrid Ministry
And the more information that you share in that church announcement, again, we're assuming the myth is we're assuming they don't have enough information, so we'll just give them more information, when in fact, what you actually need to do is you need to inspire them. You need to move them to action through inspiration, through storytelling, through captivation of their senses and their imagination.

00:03:57:55 - 00:04:18:17
Nick Clason | Hybrid Ministry
And you're like, dude, I'm a youth pastor. I'm a church secretary, I'm a senior pastor. I can't do any of that. And like, I get it, these are not skills that we often refine or hone in on our own. They're not disciplines that that we have maybe necessarily been been, you know, given or taught in like a seminary degree or whatever the case may be.

00:04:18:22 - 00:04:42:24
Nick Clason | Hybrid Ministry
But in this world with over information and with this noisy world, like, that's what we're competing. See, so like this, these, this myth. Right? This myth is the reason why, posting your announcements to social media is a bad idea because, again, this myth helps us think, oh, we need to put this information out there on the internet.

00:04:42:25 - 00:04:58:40
Nick Clason | Hybrid Ministry
We need to let them know when and where and how much dice to bring to the bunker. And I and which fellowship hall we're going to be in, like people again, they're not getting on social media for more information for information download. And if they are, I'm going to tell you where you should put that information because you should include it.

00:04:58:40 - 00:05:18:24
Nick Clason | Hybrid Ministry
Okay. But and we'll get to that in a second. But they're not getting on social for that. They're getting a social once again for in from Earth, not for information for inspiration and and maybe even for some humor and maybe for some entertainment. And so that's actually what I sort of push towards in my free strategy guide, which is going to be link down below.

00:05:18:26 - 00:05:39:29
Nick Clason | Hybrid Ministry
If you haven't grabbed it, go ahead and grab it. It is, like I said, it's completely free, but it'll help lay out in detail what I do to kind of live this hybrid version of ministry and what I do on social media. But if that's not what they're looking for, and if our announcements are chock full of too much information and not enough inspiration, then what should we do instead?

00:05:39:29 - 00:06:03:27
Nick Clason | Hybrid Ministry
I'm glad you asked. That's where these three hacks are going to come in. Okay, so hack number one is reduce your CTAs, CTAs is an acronym. And it sure. It's a marketing word for reduce your calls to action. So a call to action is what you're actually asking someone to do as a result of the information. You have a bunco night.

00:06:03:36 - 00:06:27:42
Nick Clason | Hybrid Ministry
So you want them to sign up for the bunco night, right. But oftentimes we're stacking multiple call to actions. Okay. So in an announcement moment in your church, we often get up there and everyone gets an opportunity that the kids in the youth and the women and the men's and then the whole church picnic, and there's just there's too many different things.

00:06:27:42 - 00:07:02:56
Nick Clason | Hybrid Ministry
And so, too much thing, too many things that can cause somebody brain to get overwhelmed, psychologically speaking. And therefore, instead of promoting action, it does the exact opposite. It causes paralysis and it promotes inaction. In fact, Simon Sinek, he shared this story of the salesman who was a shoe salesman, and the shoe salesman said he learned the key to selling shoes, and the key to selling shoes was anytime he would have, a person trying on shoes and he had three shoe options, they would always say no.

00:07:03:01 - 00:07:17:56
Nick Clason | Hybrid Ministry
But when he reduced it to simply just two options, right? Reducing the call to actions when he would reduce it down to just two options. And so if they had three, he would and they're like, they had two. And they're like, let me see this pair. He would say, which one of these do you want me to take away?

00:07:18:01 - 00:07:36:32
Nick Clason | Hybrid Ministry
They would remove one. He would take one away. And then that he'd bring the new pair in, and then there would be two new sets of shoes. And then he would say, which of these do you want, A or B, as opposed to which of these you want A, B or C? And he said when he had two options, he always sold.

00:07:36:32 - 00:08:02:11
Nick Clason | Hybrid Ministry
When he had three they would walk away. And so the same is true in our church announcements. You your assumption and it's a faulty one. But your assumption now hates it is that the more you offer on the stage, the the better it's going to be for your church and for your people. And let's be honest, if you work on a church staff, there's the pressure of getting everyone's announcement equal airtime.

00:08:02:16 - 00:08:20:35
Nick Clason | Hybrid Ministry
And so again, we're going to talk about the decision making grid of how you come to those decisions. But you need to reduce your call to actions on your stage. What do you really want the people in your auditorium in your service? What do you really want them to do? And everything else? We're going to find another way.

00:08:20:39 - 00:08:39:17
Nick Clason | Hybrid Ministry
We're going to find another avenue to promote it. And you might be thinking, yeah, but you just told me, I can't put that on social. And you're right. I did say that again. We'll get to it. But reduce your calls to action. And then within that okay. So reduce the number of announcements that you're sharing. But within that simplify see where they go.

00:08:39:17 - 00:09:06:01
Nick Clason | Hybrid Ministry
Which leads me to my second hack. Centralize everything on your website. And now you might be thinking and even assuming that you're doing that. But again credit to Brady Scheer of that pro church tools, his announcement strategy, his church website strategy, and his church website builder, which if you don't have a good church website and you want one that's good and actually easy to put together, I recommend nucleus Dot church.

00:09:06:06 - 00:09:29:56
Nick Clason | Hybrid Ministry
His whole goal with it is to get everyone to the same centralized location. And so when you give an announcement, then people are and an announcement that's inspiring. And that one that's chock full of information. So a good announcement about a, you know, story of life change at the last women's bunco night and then someone sitting there like, I need to get to the bunco night.

00:09:29:56 - 00:09:51:24
Nick Clason | Hybrid Ministry
But when is it? Where is it? Like they go to the website, and the website has all of the information that they're looking for. Your announcements will be better if your website can supply them with the information that they're looking for. Because again, like I said in the last video, which is linked right up here at the top of the screen, if you're watching here on YouTube, I so we operate in a cable TV mentality.

00:09:51:29 - 00:10:22:27
Nick Clason | Hybrid Ministry
In order to come to the bunker, you need all this information. You need the when, the where, the why, the what, but in what. People aren't living mindset wise that way they're living in a Netflix culture. And so they're like, oh, my church has a bunco night. When is that again? And they're thinking about that, on a Thursday at 4 p.m. and so on a Thursday at 4 p.m., they need to be able to go to your church website and get all the information that they're looking for, as opposed to relying on you in the moment on Sunday to get to church.

00:10:22:27 - 00:10:45:13
Nick Clason | Hybrid Ministry
Bunco night information, which they're not interested in at that moment, but they may be interested later. And so you if you catch them and hook them with inspiration, they'll want to go and then later in this Netflix culture, they'll go on demand and they'll go get it on your church website, which if you're hearing this and you're like, wow, okay, so we need to overhaul our church website.

00:10:45:27 - 00:11:05:56
Nick Clason | Hybrid Ministry
That may be the case. And you may be right. And you know what? I can offer that for you. I have a service called Church Communications done for you. You don't have enough time to kind of overhaul your social media strategy on your church website. I would encourage you to take a look at the link below. I'd love to offer that to you, and we can explore what that might look like for us to walk into a partnership together.

00:11:05:56 - 00:11:39:16
Nick Clason | Hybrid Ministry
Because I want you to win, and I want more people to come to your church bunco night. But again, the third hack then, is, as we've been talking about, kind of in this whole video, right? Aim to inspire over inform, aim to inspire over and form a sort of been the basis of this whole video. But once again, and here I want to point out like here's what the dictionary.com definition of inspires, really, it's to fill someone with the urge or ability to do or feel something, especially to do something creative.

00:11:39:21 - 00:12:07:13
Nick Clason | Hybrid Ministry
Right. And so a video, if you're watching here on YouTube, like this is one of my transition style videos that we do for social media. Might not seem inspiring to you, right? However, imagine a person stumbling upon it on social media because they can stumble upon your videos like this on social media. Which of these do you think performs better, this video or this standard static announcement graphic that you cooked up in Canva?

00:12:07:17 - 00:12:33:20
Nick Clason | Hybrid Ministry
Right. Which is why down below I have my social transition video pack, the ones that I recommend. I have six of those plus six cap cut meme style videos. Go ahead, download those and then start using and posting those on your social media, because this video is using the medium for what it's made for. And it may not be like inspiring, but it's entertaining and it gets it still gets the message across.

00:12:34:00 - 00:13:08:51
Nick Clason | Hybrid Ministry
While your other one, yeah, it gives all the information, but this other one, it inspires, it promotes action. It may, you know, cause people to share it. It may be entertaining, it may cause them to laugh. And then as a result of that, like when there's a bunco night, let me go find that out. And then they head over to your church website, which is built, you know, comes done for you or you build it on your own and it has all of the relevant and pertinent information you're using now, the the broadcast channels and the platforms for what they're made for, as opposed to just simply, crushing it and pounding information down

00:13:08:56 - 00:13:33:45
Nick Clason | Hybrid Ministry
through people's channels. Because remember, the myth that we all believe is that they just need more information. But the fact is, it's not exactly it. We need to optimize our our communications in the channels that we find ourselves so that they lean into what those channels are built for and made for. So now this leads me to the ultimate church announcement decision making grid.

00:13:33:57 - 00:13:56:01
Nick Clason | Hybrid Ministry
Okay. And so the question that I want you to ask yourself when you're considering putting an announcement up on the church platform, up on the church stage, is does this announcement apply to greater than 50% of the people in the room? If not, find another way. Now you might be thinking like, but I got to keep the men's ministry happy in the women's ministry happy.

00:13:56:01 - 00:14:23:28
Nick Clason | Hybrid Ministry
And and I will say, when you institute this church decision making, the search announcement, decision making grid. Yes. At first you are going to have some unhappy people, especially if you've been announcing everything. Okay. However, once you institute this as a policy, when someone asks you to announce such and such thing, you can say, I'm sorry, we actually only do this and you got to still be people over process in this, okay?

00:14:23:42 - 00:14:49:18
Nick Clason | Hybrid Ministry
But let the policy point to the policy and let the policy be the bad guy. But the reason that your announcements aren't captivating enough people is because you're getting up and you're announcing something that only pertains to 10 to 15% of the people in your population or in your congregation. And so you might be thinking like, okay, yeah, but the, the platform, the, the stage, that's the only time that we have to announce anything.

00:14:49:23 - 00:15:12:54
Nick Clason | Hybrid Ministry
So what I recommend is 50% or more okay. And then if not find another way. And so you might be thinking well what are some other ways. So here's not an exhaustive list but just a list kind of get your brain going. So you could do social media right. And if it's like an outsider event, you might even consider, doing some advertising and putting some some dollars behind like a Facebook or an Instagram ad.

00:15:12:58 - 00:15:33:18
Nick Clason | Hybrid Ministry
Your website is a fantastic spot to advertise things. Text messaging, emails. And let me, let me just say for a minute, like if you can do list segmentation and there are tools out there like, like a HubSpot or like a ConvertKit, and they're going to have a they're going to have a little bit of cost associated with it.

00:15:33:29 - 00:15:57:44
Nick Clason | Hybrid Ministry
And you may need to put that above and beyond a thing like, you know, church community builder, planning center or whatever your church management software is. But you can create list segmentation. And so you can actually send custom emails for people based on where they actually are in your church, as opposed to just sending big church blasts. Because I think that's another reason why some of our information falls on deaf ears.

00:15:57:44 - 00:16:16:58
Nick Clason | Hybrid Ministry
We're sending irrelevant announcements to people, but we don't know how to, make our lists smaller and more custom. Right? Like, again, in the industrial age versus the digital age and the industrial age is all about numbers. So we just need to get the most amount of people on our email list and then just blast them with this information over and over again.

00:16:17:03 - 00:16:37:21
Nick Clason | Hybrid Ministry
But in the digital age, people want to be known for who they are as an individual. And so if we can send them customized, tailored emails that are broken down into what, marketers called lists and, segmentation of lists, that's going to, I think, perform better for you on open rates and click through rates and called actions and actually then taking those call to actions.

00:16:37:51 - 00:17:03:05
Nick Clason | Hybrid Ministry
But so you can use like banners on your website, you can even use printed banners, pop up banners and things like that. And nucleus actually does all of those things again for you. Okay. Now so so if it doesn't apply to greater than 50%, don't announce it. And okay. And I would say no more than two call to action zone one and two announcements.

00:17:03:05 - 00:17:25:09
Nick Clason | Hybrid Ministry
Now again you might be like what? Like how you're trying to riot okay. Some of you you have church bulletins. You have bulletin boards like use those other means and methods. I mean, let me just say like, you know, right now we have a, high school, like, kind of retreat disciple now weekend thing coming up. We don't announce anything in store for student ministry in our main church announcement platform.

00:17:25:09 - 00:17:44:04
Nick Clason | Hybrid Ministry
Okay. But right now we're we're pushing and announcing our high school weekend in there. And, you might think, like, oh, Grace, you probably have, like, a lot more traction, like, we have less traction on this event signups than anything else. And it's not because people don't know about it. It's just because it's and it's ended up kind of being a bad weekend for a lot of our students.

00:17:44:04 - 00:18:12:27
Nick Clason | Hybrid Ministry
And so, again, the publicity thing is not necessarily the issue. We don't have more people coming to our events because of it. Like, we people know about what we have going on because we use and utilize these other kind of platforms and channels to, you know, to our best vantage. Okay. Now, so all those things being said, the myth plus through hacks now the decision making grid, the last little bonus tip that I have for you is when you're sharing announcements.

00:18:12:32 - 00:18:34:12
Nick Clason | Hybrid Ministry
Okay, here's how you can here's how you can lean into inspiration and away from away from information is share stories, use footage, and use photos, especially if you have it from previous and past events. Share a story about life changing as you're doing it. I have some some videos in the back or some photos on the back scrolling.

00:18:34:16 - 00:18:55:20
Nick Clason | Hybrid Ministry
This is a picture from last year's bunco event. And this is. This is Sally. And Sally had an amazing time and she came for the community. But she stuck around for for the life change. And now she's a part of a group and now she's serving. And as she leading bunco night. And that's why you should come to bunco night and go to our church website to sign up for this year's bunco night.

00:18:55:25 - 00:19:15:16
Nick Clason | Hybrid Ministry
Like something like that. So much more inspiring. Then this Thursday, 6:00 bring a dip to share and all the boring information your website can handle that it does a good job of that. And people, people know to look for it and people are looking for it in that way. And so you have all these different avenues beyond just your stage.

00:19:15:16 - 00:19:36:35
Nick Clason | Hybrid Ministry
So how do you maximize each individual avenue in 2025 so that it gets the message across in a way that is captivating and inspiring. And then the people in your church know about what's going on and actually move towards action of signing up for and attending your church's events. Well, I'm glad you asked because that's the next video here in this playlist.

00:19:36:40 - 00:19:50:22
Nick Clason | Hybrid Ministry
It's going to be linked here on screen. So go ahead and tap that and we'll see you over in that video. But don't forget my friends. And as always to stay hybrid.

]]> Episode 137: 3 Reasons Your Announcements Aren’t Working https://www.hybridministry.xyz/137 554633e9-5d61-49a8-8efd-cc3fca04414f Thu, 20 Feb 2025 05:00:00 -0600 Nick Clason 137 3 Reasons Your Announcements Aren’t Working full Nick Clason Ever feel like no one’s listening to your church announcements? In this episode of the Hybrid Ministry Show, Nick Clason dives into the common pitfalls of church announcements, revealing three reasons why they’re not working—and offering actionable solutions to fix them. From battling “inattentional blindness” to cutting through the noise of a digital world, this episode will help you craft announcements that inspire life transformation, not just attendance. 17:54 no 📊 HYBRID STRATEGY GUIDE https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book ✅ CHURCH COMMUNICATIONS DONE FOR YOU https://www.hybridministry.xyz/articles/comms ====================================== DESCRIPTION Ever feel like no one’s listening to your church announcements? In this episode of the Hybrid Ministry Show, Nick Clason dives into the common pitfalls of church announcements, revealing three reasons why they’re not working—and offering actionable solutions to fix them. From battling “inattentional blindness” to cutting through the noise of a digital world, this episode will help you craft announcements that inspire life transformation, not just attendance. 📓 SHOWNOTES http://www.hybridministry.xyz/137 SOLUTIONS 1) HYBRID STRATEGY GUIDE https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 2) CHURCH COMMUNICATIONS DONE FOR YOU https://www.hybridministry.xyz/articles/comms 3) STEAL THIS ANNOUNCEMENT STRATEGY [VIDEO LINK] //I CREATED THIS VIDEO SO YOU WOULDN’T HAVE TO HIRE ME https://www.youtube.com/watch?v=0OHWZFZHvaA&t=19s //NUCLEUS https://www.nucleus.church //VIDEO OF TIME SPENT ONLINE https://www.instagram.com/reel/DD5zLeTMitb/?igsh=MTlpMHR5c2I5Yzl5bw== 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz -------------- 🎉 FREE STUFF 🎉 We have all kinds of FREE Things that you can use in your context! The best way to pay us back is a review or a YouTube Subscribe! https://www.linktr.ee/clasonnick -------------- 🛠️TOOLS I USE THAT CAN HELP YOU! Some of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products VIDIQ https://vidiq.com/hybrid BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit //SIDEKICK SETUP GUIDE https://www.hybridministry.xyz/articles/setup ⌚TIMECODES 00:00 Nobody Knows What's Going on! 01:40 The Problem 03:58 The Goal 07:43 Reason #1 11:56 Reason #2 17:09 Reason #3 -------------- TRANSCRIPT 00:00:00:00 - 00:00:01:23 Nick Clason | Hybrid Ministry Do you ever feel 00:00:01:23 - 00:00:02:08 Nick Clason | Hybrid Ministry like 00:00:02:19 - 00:00:07:00 Nick Clason | Hybrid Ministry knows what's going on at your church? Like 00:00:07:00 - 00:00:14:04 Nick Clason | Hybrid Ministry you feel like nobody is ever really listened to you when you're giving the announcements? 00:00:14:04 - 00:00:16:20 Nick Clason | Hybrid Ministry Well, in this episode I want to talk about is the 00:00:16:20 - 00:00:28:03 Nick Clason | Hybrid Ministry problem with most church and youth ministry announcements. So if you're a youth pastor person in church communication to pastor, this will help increase 00:00:28:03 - 00:00:31:02 Nick Clason | Hybrid Ministry and uptake your engagement around announcements. 00:00:31:02 - 00:00:42:11 Nick Clason | Hybrid Ministry I want to talk about the ultimate goal with all church announcements. And finally, stick around because I'm going to share with you three reasons that your church announcements may not be 00:00:42:11 - 00:00:47:02 Nick Clason | Hybrid Ministry going as well as you think. Plus, one solution for each of those 00:00:47:11 - 00:00:47:22 Nick Clason | Hybrid Ministry reasons, 00:00:47:22 - 00:00:50:04 Nick Clason | Hybrid Ministry including a concept called 00:00:50:04 - 00:00:55:04 Nick Clason | Hybrid Ministry inadvertent blindness. We're going to dive into that. And I have a free 00:00:55:04 - 00:01:00:10 Nick Clason | Hybrid Ministry resource that I think can absolutely change the game for you. 00:01:00:14 - 00:01:00:19 Nick Clason | Hybrid Ministry I 00:01:00:19 - 00:01:01:06 Nick Clason | Hybrid Ministry think part 00:01:01:06 - 00:01:13:08 Nick Clason | Hybrid Ministry of our problem here in 2025, in churches in North America, or let's just be honest around the world, is that we need to stop acting as churches. Look, we're in the 1990s 00:01:13:08 - 00:01:17:21 Nick Clason | Hybrid Ministry and stop making boring announcements. 00:01:17:21 - 00:01:35:02 Nick Clason | Hybrid Ministry Give me a like, if you've heard the stat that we as humans have a shorter attention span now than goldfish, if that's the case, then we definitely have to figure something out, because you have some great things going on at your church, and if people don't know about it, they can't get to them. 00:01:35:04 - 00:02:03:00 Nick Clason | Hybrid Ministry Let's talk about it. Welcome, my friends, to the hybrid minstrel show. So what is our problem? Our ultimate problem with bad church announcements is that nobody is showing up or that, like, nobody even knows about what we have going on. I actually, I did a video, a while back called Youth Pastor or Event Coordinator. It's going to be linked right up here at the top of the screen if you're watching here on YouTube. 00:02:03:00 - 00:02:05:07 Nick Clason | Hybrid Ministry But one of the things I've learned in my 14 00:02:05:07 - 00:02:25:08 Nick Clason | Hybrid Ministry years of youth ministry experience is that attendance and, just people simply showing up. That's a really important factor to planning a good event. You can have an awesome event, but if you don't have people there, it's going to be a problem. And part of people getting there is knowing that the event is happening and understanding, knowing, hearing. 00:02:25:12 - 00:02:57:13 Nick Clason | Hybrid Ministry And you know, like realizing that you're giving a church announcement that requires action out of them. And the video I explore this kind of tension, right? That many of us in ministry, church ministry, like, regardless of if you're in youth ministry or not, we feel about our jobs and it's this it's right. Is are we meant to be doing what we're doing to ultimately make disciples, or are we doing what we're doing to plan killer events? 00:02:57:21 - 00:03:23:16 Nick Clason | Hybrid Ministry And sometimes, if you're anything like me, let's just be honest. It feels like we are our job. Like it has morphed much more into an event planner and I don't know about you, but that's not exactly why I got into youth ministry. Right? But the problem, right, that's the problem with our church announcements, is because we have an event and we want people to get to it. 00:03:23:16 - 00:03:50:05 Nick Clason | Hybrid Ministry Poor attendance is the problem with bad church announcements. Okay. And so if attendance is our issue, if that's the baked in assumptions, that's the baked in desire. And when we say, nobody knows what's going on, it's because nobody is attending our events. That is the no. But that's who that is coming from. So let's take a step back then. 00:03:50:05 - 00:03:59:05 Nick Clason | Hybrid Ministry Even more right than just the event, then just the good or not so good church announcement and ask ourselves, like, what is our 00:03:59:05 - 00:04:12:22 Nick Clason | Hybrid Ministry goal around this event? What is our goal by giving this announcement? All right, so our goal just like the problem or the opposite, the problem, our goal is to get more people 00:04:12:22 - 00:04:14:05 Nick Clason | Hybrid Ministry aware of and more people 00:04:14:05 - 00:04:20:22 Nick Clason | Hybrid Ministry to know about the thing, the event, the Bible study, the workshop, like whatever it is. 00:04:20:22 - 00:04:21:15 Nick Clason | Hybrid Ministry Right. 00:04:21:15 - 00:04:28:13 Nick Clason | Hybrid Ministry Is that the goal? No, it's not our goal. At least not ultimately, 00:04:28:17 - 00:04:29:01 Nick Clason | Hybrid Ministry at 00:04:29:01 - 00:04:29:09 Nick Clason | Hybrid Ministry least not 00:04:29:09 - 00:04:53:09 Nick Clason | Hybrid Ministry the meta goal. Right? Attendance is not necessary is really the goal in and of itself. But like I said, when we feel like event coordinators, it can feel like the goal, the goal in church ministry, the goal with all of your events, ultimately, the reason you're even having such and such event 00:04:53:19 - 00:04:54:05 Nick Clason | Hybrid Ministry is 00:04:54:05 - 00:04:56:19 Nick Clason | Hybrid Ministry life transformation. 00:04:56:21 - 00:05:28:17 Nick Clason | Hybrid Ministry Give me a subscribe if you agree with that statement. Life transformation is the ultimate goal, not attendance. It certainly helps having people there at your event because if they're not there, how can their lives be transformed? So I'll give you that. But we have to stop making a Tennessee Ultimate goal. I have to start realizing that we're really trying to be in the business about life transformation, which is done and led down the path through disciple making. 00:05:28:17 - 00:06:08:05 Nick Clason | Hybrid Ministry And so you have to remember that prior to the digital era, attendance was the means to accomplish that life transformation. But we live now in the digital era, and so we can reach people and we can, disseminate a message through much more efficient and effective means. Now, with cell phones and technology and podcasts and YouTube videos and social media and fill in whatever blank you want to write, you got to realize that it's getting people in the room was originally that goal towards life transformation, but that's not exactly the era that we're living in. 00:06:08:08 - 00:06:19:05 Nick Clason | Hybrid Ministry So what is the goal? If the goal is life transformation, how can we accomplish that? And also, how can we accomplish that in the new digital 00:06:19:05 - 00:06:19:16 Nick Clason | Hybrid Ministry era? Right. 00:06:19:16 - 00:06:20:01 Nick Clason | Hybrid Ministry Churches 00:06:20:01 - 00:06:34:14 Nick Clason | Hybrid Ministry like I referenced it in the intro, churches are operating like it's the 1990s. And here's what I mean by that. In the 1990s, if you want to do watch Seinfeld, you had to catch it live on NBC the night that it aired and debuted. 00:06:34:20 - 00:06:49:09 Nick Clason | Hybrid Ministry And if you didn't, then you better hope that you have a good DVR, which I don't even know if those are existed in the 90s. And then if you didn't have that, then tough luck. Mean you're going to have to catch that sucker on syndication when it comes out in the summer. 00:06:50:05 - 00:06:59:14 Nick Clason | Hybrid Ministry Compare that to the drop of Stranger Things season two, where my wife and I, pretty children watched the entire season on 00:06:59:14 - 00:07:00:23 Nick Clason | Hybrid Ministry a Saturday, right? 00:07:01:04 - 00:07:06:07 Nick Clason | Hybrid Ministry Like it's just a completely different mindset and framework. We live in a 00:07:06:07 - 00:07:26:00 Nick Clason | Hybrid Ministry Netflix culture, not a cable TV culture, and so people when you have information, they're operating under the guise of it being Netflix, but we're treating it like cable TV, like we said, this thing I'm going to share with you the key to life. Feel like cool, tell me where to find it. 00:07:26:00 - 00:07:34:06 Nick Clason | Hybrid Ministry And you're like, Sunday at 10:00, so only time to find it. That that's a huge cultural disconnect. 00:07:34:06 - 00:07:43:10 Nick Clason | Hybrid Ministry So I have a few ideas of three different problems and a solution for each of the problem. Let's dive in. 00:07:43:10 - 00:07:57:01 Nick Clason | Hybrid Ministry So one of the reasons that I think our church announcements can tend to be failing is this. This first concept here, I think, is just that we live in a culture with an oversaturation of noise. 00:07:57:01 - 00:08:20:17 Nick Clason | Hybrid Ministry You know, there's so much noise around us. There's so much and so many things that are just simply vying for our attention. And so we as a church, we two are vying for people's attention, piling on, on, Karen, you have a podcast called Inadvertent Blindness. And what he said, he said, really? We really only see what we're looking for. 00:08:21:03 - 00:08:21:13 Nick Clason | Hybrid Ministry And 00:08:21:13 - 00:08:41:01 Nick Clason | Hybrid Ministry so the fact is, if people aren't looking for your church thing, again, that Netflix versus cable TV, if they're not looking for it, like, oh, I heard there was a retreat. So I'm going on the website to find the answer to it. Right? As opposed to us who we're like, we're dishing it out. We're like, well, we announced it on Sunday. 00:08:41:05 - 00:09:01:04 Nick Clason | Hybrid Ministry They weren't looking for it on Sunday. Right? It's that oversaturation of noise, inadvertent blindness. Right. So if you think about some of the noises in the world, I shared this a couple videos back. I'll share it again here. It's going to be linked on screen. If you're watching on YouTube to have you take a look. If you're in a podcast catcher, you can scroll down and click the link to our YouTube video. 00:09:01:04 - 00:09:26:14 Nick Clason | Hybrid Ministry Love to have you over there. Give us a like you show it. But, show up over there. But this video here talks about how we spend our time, especially spending our time online and the online amount of time like that. We as as people, sociology, have spent time on phones and on devices has skyrocketed compared to some of the time prior to the invention of tech. 00:09:26:14 - 00:09:47:15 Nick Clason | Hybrid Ministry Which, let's just be honest, it's not necessarily a surprise, but it is like it is a like factor that we have to deal with, right? In today's day and age. In 2025, people that don't know what's going on, it's probably because there's so much to pay attention to. So 00:09:47:15 - 00:09:56:21 Nick Clason | Hybrid Ministry my proposal, right, my solution is get my free hybrid strategy guide. 00:09:56:21 - 00:10:26:09 Nick Clason | Hybrid Ministry It's linked down below in the show notes. And the reason why that's important is because that will help you shift in some areas from a cable TV culture, where the only time that people can hear you hear the message of Jesus, hear your announcements, whatever the case may be to more of a Netflix culture and it just it encourages you to show up where people are spending their time, which is on social media. 00:10:26:14 - 00:10:46:04 Nick Clason | Hybrid Ministry Right. Give me a segue. Right. If you've ever heard or thought this before, like, hey, we need to get the word out, let's blitz our social channels. And if all you're ever doing is blitzing your social channels with getting the word out, then you're just turning your social channels into an announcement bulletin board. And that's not what those were made for. 00:10:46:04 - 00:11:07:05 Nick Clason | Hybrid Ministry And so you're going to have a less effective reach on those social channels because you're not using them what they were made for. Instead, send an announcement out via like a push notification, a text message, or even like update it on the calendar, right? And like and like what we do is like we encourage our parents, our students to just like, subscribe to our Google Calendar. 00:11:07:05 - 00:11:15:02 Nick Clason | Hybrid Ministry And so something changes. It changes on our end. It'll change on their end if they're subscribed to it in their where in their calendar, 00:11:15:02 - 00:11:27:12 Nick Clason | Hybrid Ministry which is what, like an event. That's where an event is meant to be inside a calendar, but not just on your church calendar, on your church website that you want people to go to so that they know about your event. 00:11:27:18 - 00:11:29:10 Nick Clason | Hybrid Ministry You want it to somehow get to their 00:11:29:10 - 00:11:56:09 Nick Clason | Hybrid Ministry personal calendar. That's how people live their lives through their calendars. So use the things that are meant to be used for the purposes that they're made for. And you use social media for the purposes that it's made. For my hybrid strategy, God will help you knock social media out of the park and become more hybrid with some of your messages and other, channels and usages on social media. 00:11:56:12 - 00:12:20:12 Nick Clason | Hybrid Ministry So the second reason that I believe that some of our church announcements are falling flat is because we as churches are living in a cable TV mentality versus a Netflix or an on demand mentality. Or like, you understand, we've been talking about that in this video. The person who, I think has helped navigate that best for churches is, Brady Scheer up at Pro Church Tools. 00:12:20:14 - 00:12:42:18 Nick Clason | Hybrid Ministry And, he has a website builder called nucleus. And now, whether you use his website builder or not, and if you don't really have experience building websites, then I 100% recommend nucleus because it's a church, website builder for churches and by church like people. And so you don't have to have a ton of like, website skills to make it happen. 00:12:42:18 - 00:13:02:11 Nick Clason | Hybrid Ministry Like a noob like me can build a website using nucleus. But more than that, like what I want you to understand is that his concept behind it being nucleus is that every church announcement is done on the website. And so as opposed to like you getting up on the stage and 00:13:02:11 - 00:13:02:23 Nick Clason | Hybrid Ministry saying, 00:13:02:23 - 00:13:03:07 Nick Clason | Hybrid Ministry if you 00:13:03:07 - 00:13:07:03 Nick Clason | Hybrid Ministry want like information about bunco night talk to do your aunt Sally. 00:13:07:08 - 00:13:25:20 Nick Clason | Hybrid Ministry And if you want information about the youth retreat, talk to youth pastor Ryan. And if you want to give, you can give via, our website. You can do text to give. You can scan this QR code for Venmo. We have Apple Pay, we have Google Pay. And, if you want to know about the prayer meeting, email Chuck. 00:13:26:02 - 00:13:35:18 Nick Clason | Hybrid Ministry Chuck at our church.com and the kids ministry has a big camp out thing coming up. Swing by and grab a flier in the lobby 00:13:35:18 - 00:13:36:04 Nick Clason | Hybrid Ministry like 00:13:36:04 - 00:13:36:14 Nick Clason | Hybrid Ministry there 00:13:36:14 - 00:13:50:00 Nick Clason | Hybrid Ministry were five different call to actions in that, right? There's Sally, there's the youth pastor. There's any different amalgamation of giving opportunities. There's emailing, and then there's a flier. And he said, 00:13:50:00 - 00:13:55:17 Nick Clason | Hybrid Ministry make your nucleus, make your church website, your one stop shop. 00:13:55:19 - 00:14:12:17 Nick Clason | Hybrid Ministry I created a video. I'll link it down below. A couple weeks back. And the video is literally titled, I created this video so that you don't have to hire me. And in it, I talk about my three step strategy guide, which you'll get some of that in my hybrid ministry, strategy guide if you download that from earlier. 00:14:12:17 - 00:14:41:09 Nick Clason | Hybrid Ministry But in the video, the three step strategy is step number one update and keep your website up to date. Your website should be a reliable one stop shop for everybody, and one of the ways to make your announcements better is to have the support of your website behind it. And so like for example, Brady uses this example all the time, like a trailer for a movie. 00:14:41:11 - 00:15:08:16 Nick Clason | Hybrid Ministry When you go to the theater, you're not like sitting there watching a trailer to a movie that you can't wait to see. And it ends with them being like, now on November 27th, it's going to be showing at 11, 1131, 115, 230. And that's going to be in theaters six theaters, seven is going to have at 315. Like, no, that's boring, but that's what we do as churches, right? 00:15:08:16 - 00:15:31:18 Nick Clason | Hybrid Ministry Bunco night. Here's all the details in the fellowship hall. Bring a dip to share. It's going to be on November 27th. It's going to be at 730. If you don't have any dice, make sure you contact your aunt Sally and she'll bring you an extra pair of dice. That's boring. And so we're trying to take information and make that be the thing that captures people, people's attention. 00:15:31:18 - 00:15:52:07 Nick Clason | Hybrid Ministry And you know as well as I, especially for Chinese social media for that that's not what social is used for. Best, you're not going to get them hooked them with the information. And so what do we do to capture their attention? So a movie trailer is just like, you know, it like makes you like fall in love with the idea of this movie wicked. 00:15:52:09 - 00:16:12:12 Nick Clason | Hybrid Ministry And then when it comes out, what do you do? You go discover when it's playing. You go to the website, you figure out how to get the tickets, you wanted to do it first, and then that promoted you to action in church. We give all the information and hope that that's going to promote people to action, and it has the opposite effect. 00:16:12:12 - 00:16:38:16 Nick Clason | Hybrid Ministry And so if you back up your church announcements with a good website, that's always up to date, you can get on stage and make your announcements good closer to like a movie trailer. Esq knowing that your website is going to answer the questions that people are looking for. So my solution to this cable TV versus on demand world is I have a resource. 00:16:38:16 - 00:17:01:23 Nick Clason | Hybrid Ministry I have a service called communications for you. It's where I will run your church communications. I will make your website. I'll keep it up to date. I can even help promote and manage some of your socials, and so you can explore more of what that looks like in the link down below. But I'm sure as I'm explaining, like you, you have a good website and all these things, you're like, that sounds great, I don't have time. 00:17:02:01 - 00:17:04:20 Nick Clason | Hybrid Ministry I can make your announcements better by keeping 00:17:04:20 - 00:17:30:16 Nick Clason | Hybrid Ministry your website behind you. Good, clean and up to date. And then reason number three is very simply, your announcements are just boring. Like they're just boring. And what I have for you is an announcement strategy that I want to encourage you to start steeling for better, more crisp and clearer church announcements. 00:17:30:16 - 00:17:31:02 Nick Clason | Hybrid Ministry And 00:17:31:02 - 00:17:34:12 Nick Clason | Hybrid Ministry that is going to be linked on the video in the very 00:17:34:12 - 00:17:47:20 Nick Clason | Hybrid Ministry next, video, in this, playlist and in this series. And so that's going to be right here on screen. If you see that, go ahead and tap on in so that you can get better and less boring church announcements. We'll see you over there in that video. 00:17:47:20 - 00:17:52:09 Nick Clason | Hybrid Ministry And don't forget my friends as always to stay hybrid. hybrid ministry, nick clason, youth ministry strategy, youth ministry coach, student ministry, church communication tips, ministry communication, noisy world communication, clear church messaging, church social media tips, youth ministry communication, creative church communication, effective ministry communication, digital church strategies, church engagement, ministry outreach, communication tips for churches, simplifying messages, ministry social media strategy, hybrid ministry podcast, church growth tips, two-way communication, engaging church content, digital discipleship 📊 HYBRID STRATEGY GUIDE
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DESCRIPTION
Ever feel like no one’s listening to your church announcements? In this episode of the Hybrid Ministry Show, Nick Clason dives into the common pitfalls of church announcements, revealing three reasons why they’re not working—and offering actionable solutions to fix them. From battling “inattentional blindness” to cutting through the noise of a digital world, this episode will help you craft announcements that inspire life transformation, not just attendance.

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⌚TIMECODES
00:00 Nobody Knows What's Going on!
01:40 The Problem
03:58 The Goal
07:43 Reason #1
11:56 Reason #2
17:09 Reason #3

--------------
TRANSCRIPT
00:00:00:00 - 00:00:01:23
Nick Clason | Hybrid Ministry
Do you ever feel

00:00:01:23 - 00:00:02:08
Nick Clason | Hybrid Ministry
like

00:00:02:19 - 00:00:07:00
Nick Clason | Hybrid Ministry
knows what's going on at your church? Like

00:00:07:00 - 00:00:14:04
Nick Clason | Hybrid Ministry
you feel like nobody is ever really listened to you when you're giving the announcements?

00:00:14:04 - 00:00:16:20
Nick Clason | Hybrid Ministry
Well, in this episode I want to talk about is the

00:00:16:20 - 00:00:28:03
Nick Clason | Hybrid Ministry
problem with most church and youth ministry announcements. So if you're a youth pastor person in church communication to pastor, this will help increase

00:00:28:03 - 00:00:31:02
Nick Clason | Hybrid Ministry
and uptake your engagement around announcements.

00:00:31:02 - 00:00:42:11
Nick Clason | Hybrid Ministry
I want to talk about the ultimate goal with all church announcements. And finally, stick around because I'm going to share with you three reasons that your church announcements may not be

00:00:42:11 - 00:00:47:02
Nick Clason | Hybrid Ministry
going as well as you think. Plus, one solution for each of those

00:00:47:11 - 00:00:47:22
Nick Clason | Hybrid Ministry
reasons,

00:00:47:22 - 00:00:50:04
Nick Clason | Hybrid Ministry
including a concept called

00:00:50:04 - 00:00:55:04
Nick Clason | Hybrid Ministry
inadvertent blindness. We're going to dive into that. And I have a free

00:00:55:04 - 00:01:00:10
Nick Clason | Hybrid Ministry
resource that I think can absolutely change the game for you.

00:01:00:14 - 00:01:00:19
Nick Clason | Hybrid Ministry
I

00:01:00:19 - 00:01:01:06
Nick Clason | Hybrid Ministry
think part

00:01:01:06 - 00:01:13:08
Nick Clason | Hybrid Ministry
of our problem here in 2025, in churches in North America, or let's just be honest around the world, is that we need to stop acting as churches. Look, we're in the 1990s

00:01:13:08 - 00:01:17:21
Nick Clason | Hybrid Ministry
and stop making boring announcements.

00:01:17:21 - 00:01:35:02
Nick Clason | Hybrid Ministry
Give me a like, if you've heard the stat that we as humans have a shorter attention span now than goldfish, if that's the case, then we definitely have to figure something out, because you have some great things going on at your church, and if people don't know about it, they can't get to them.

00:01:35:04 - 00:02:03:00
Nick Clason | Hybrid Ministry
Let's talk about it. Welcome, my friends, to the hybrid minstrel show. So what is our problem? Our ultimate problem with bad church announcements is that nobody is showing up or that, like, nobody even knows about what we have going on. I actually, I did a video, a while back called Youth Pastor or Event Coordinator. It's going to be linked right up here at the top of the screen if you're watching here on YouTube.

00:02:03:00 - 00:02:05:07
Nick Clason | Hybrid Ministry
But one of the things I've learned in my 14

00:02:05:07 - 00:02:25:08
Nick Clason | Hybrid Ministry
years of youth ministry experience is that attendance and, just people simply showing up. That's a really important factor to planning a good event. You can have an awesome event, but if you don't have people there, it's going to be a problem. And part of people getting there is knowing that the event is happening and understanding, knowing, hearing.

00:02:25:12 - 00:02:57:13
Nick Clason | Hybrid Ministry
And you know, like realizing that you're giving a church announcement that requires action out of them. And the video I explore this kind of tension, right? That many of us in ministry, church ministry, like, regardless of if you're in youth ministry or not, we feel about our jobs and it's this it's right. Is are we meant to be doing what we're doing to ultimately make disciples, or are we doing what we're doing to plan killer events?

00:02:57:21 - 00:03:23:16
Nick Clason | Hybrid Ministry
And sometimes, if you're anything like me, let's just be honest. It feels like we are our job. Like it has morphed much more into an event planner and I don't know about you, but that's not exactly why I got into youth ministry. Right? But the problem, right, that's the problem with our church announcements, is because we have an event and we want people to get to it.

00:03:23:16 - 00:03:50:05
Nick Clason | Hybrid Ministry
Poor attendance is the problem with bad church announcements. Okay. And so if attendance is our issue, if that's the baked in assumptions, that's the baked in desire. And when we say, nobody knows what's going on, it's because nobody is attending our events. That is the no. But that's who that is coming from. So let's take a step back then.

00:03:50:05 - 00:03:59:05
Nick Clason | Hybrid Ministry
Even more right than just the event, then just the good or not so good church announcement and ask ourselves, like, what is our

00:03:59:05 - 00:04:12:22
Nick Clason | Hybrid Ministry
goal around this event? What is our goal by giving this announcement? All right, so our goal just like the problem or the opposite, the problem, our goal is to get more people

00:04:12:22 - 00:04:14:05
Nick Clason | Hybrid Ministry
aware of and more people

00:04:14:05 - 00:04:20:22
Nick Clason | Hybrid Ministry
to know about the thing, the event, the Bible study, the workshop, like whatever it is.

00:04:20:22 - 00:04:21:15
Nick Clason | Hybrid Ministry
Right.

00:04:21:15 - 00:04:28:13
Nick Clason | Hybrid Ministry
Is that the goal? No, it's not our goal. At least not ultimately,

00:04:28:17 - 00:04:29:01
Nick Clason | Hybrid Ministry
at

00:04:29:01 - 00:04:29:09
Nick Clason | Hybrid Ministry
least not

00:04:29:09 - 00:04:53:09
Nick Clason | Hybrid Ministry
the meta goal. Right? Attendance is not necessary is really the goal in and of itself. But like I said, when we feel like event coordinators, it can feel like the goal, the goal in church ministry, the goal with all of your events, ultimately, the reason you're even having such and such event

00:04:53:19 - 00:04:54:05
Nick Clason | Hybrid Ministry
is

00:04:54:05 - 00:04:56:19
Nick Clason | Hybrid Ministry
life transformation.

00:04:56:21 - 00:05:28:17
Nick Clason | Hybrid Ministry
Give me a subscribe if you agree with that statement. Life transformation is the ultimate goal, not attendance. It certainly helps having people there at your event because if they're not there, how can their lives be transformed? So I'll give you that. But we have to stop making a Tennessee Ultimate goal. I have to start realizing that we're really trying to be in the business about life transformation, which is done and led down the path through disciple making.

00:05:28:17 - 00:06:08:05
Nick Clason | Hybrid Ministry
And so you have to remember that prior to the digital era, attendance was the means to accomplish that life transformation. But we live now in the digital era, and so we can reach people and we can, disseminate a message through much more efficient and effective means. Now, with cell phones and technology and podcasts and YouTube videos and social media and fill in whatever blank you want to write, you got to realize that it's getting people in the room was originally that goal towards life transformation, but that's not exactly the era that we're living in.

00:06:08:08 - 00:06:19:05
Nick Clason | Hybrid Ministry
So what is the goal? If the goal is life transformation, how can we accomplish that? And also, how can we accomplish that in the new digital

00:06:19:05 - 00:06:19:16
Nick Clason | Hybrid Ministry
era? Right.

00:06:19:16 - 00:06:20:01
Nick Clason | Hybrid Ministry
Churches

00:06:20:01 - 00:06:34:14
Nick Clason | Hybrid Ministry
like I referenced it in the intro, churches are operating like it's the 1990s. And here's what I mean by that. In the 1990s, if you want to do watch Seinfeld, you had to catch it live on NBC the night that it aired and debuted.

00:06:34:20 - 00:06:49:09
Nick Clason | Hybrid Ministry
And if you didn't, then you better hope that you have a good DVR, which I don't even know if those are existed in the 90s. And then if you didn't have that, then tough luck. Mean you're going to have to catch that sucker on syndication when it comes out in the summer.

00:06:50:05 - 00:06:59:14
Nick Clason | Hybrid Ministry
Compare that to the drop of Stranger Things season two, where my wife and I, pretty children watched the entire season on

00:06:59:14 - 00:07:00:23
Nick Clason | Hybrid Ministry
a Saturday, right?

00:07:01:04 - 00:07:06:07
Nick Clason | Hybrid Ministry
Like it's just a completely different mindset and framework. We live in a

00:07:06:07 - 00:07:26:00
Nick Clason | Hybrid Ministry
Netflix culture, not a cable TV culture, and so people when you have information, they're operating under the guise of it being Netflix, but we're treating it like cable TV, like we said, this thing I'm going to share with you the key to life. Feel like cool, tell me where to find it.

00:07:26:00 - 00:07:34:06
Nick Clason | Hybrid Ministry
And you're like, Sunday at 10:00, so only time to find it. That that's a huge cultural disconnect.

00:07:34:06 - 00:07:43:10
Nick Clason | Hybrid Ministry
So I have a few ideas of three different problems and a solution for each of the problem. Let's dive in.

00:07:43:10 - 00:07:57:01
Nick Clason | Hybrid Ministry
So one of the reasons that I think our church announcements can tend to be failing is this. This first concept here, I think, is just that we live in a culture with an oversaturation of noise.

00:07:57:01 - 00:08:20:17
Nick Clason | Hybrid Ministry
You know, there's so much noise around us. There's so much and so many things that are just simply vying for our attention. And so we as a church, we two are vying for people's attention, piling on, on, Karen, you have a podcast called Inadvertent Blindness. And what he said, he said, really? We really only see what we're looking for.

00:08:21:03 - 00:08:21:13
Nick Clason | Hybrid Ministry
And

00:08:21:13 - 00:08:41:01
Nick Clason | Hybrid Ministry
so the fact is, if people aren't looking for your church thing, again, that Netflix versus cable TV, if they're not looking for it, like, oh, I heard there was a retreat. So I'm going on the website to find the answer to it. Right? As opposed to us who we're like, we're dishing it out. We're like, well, we announced it on Sunday.

00:08:41:05 - 00:09:01:04
Nick Clason | Hybrid Ministry
They weren't looking for it on Sunday. Right? It's that oversaturation of noise, inadvertent blindness. Right. So if you think about some of the noises in the world, I shared this a couple videos back. I'll share it again here. It's going to be linked on screen. If you're watching on YouTube to have you take a look. If you're in a podcast catcher, you can scroll down and click the link to our YouTube video.

00:09:01:04 - 00:09:26:14
Nick Clason | Hybrid Ministry
Love to have you over there. Give us a like you show it. But, show up over there. But this video here talks about how we spend our time, especially spending our time online and the online amount of time like that. We as as people, sociology, have spent time on phones and on devices has skyrocketed compared to some of the time prior to the invention of tech.

00:09:26:14 - 00:09:47:15
Nick Clason | Hybrid Ministry
Which, let's just be honest, it's not necessarily a surprise, but it is like it is a like factor that we have to deal with, right? In today's day and age. In 2025, people that don't know what's going on, it's probably because there's so much to pay attention to. So

00:09:47:15 - 00:09:56:21
Nick Clason | Hybrid Ministry
my proposal, right, my solution is get my free hybrid strategy guide.

00:09:56:21 - 00:10:26:09
Nick Clason | Hybrid Ministry
It's linked down below in the show notes. And the reason why that's important is because that will help you shift in some areas from a cable TV culture, where the only time that people can hear you hear the message of Jesus, hear your announcements, whatever the case may be to more of a Netflix culture and it just it encourages you to show up where people are spending their time, which is on social media.

00:10:26:14 - 00:10:46:04
Nick Clason | Hybrid Ministry
Right. Give me a segue. Right. If you've ever heard or thought this before, like, hey, we need to get the word out, let's blitz our social channels. And if all you're ever doing is blitzing your social channels with getting the word out, then you're just turning your social channels into an announcement bulletin board. And that's not what those were made for.

00:10:46:04 - 00:11:07:05
Nick Clason | Hybrid Ministry
And so you're going to have a less effective reach on those social channels because you're not using them what they were made for. Instead, send an announcement out via like a push notification, a text message, or even like update it on the calendar, right? And like and like what we do is like we encourage our parents, our students to just like, subscribe to our Google Calendar.

00:11:07:05 - 00:11:15:02
Nick Clason | Hybrid Ministry
And so something changes. It changes on our end. It'll change on their end if they're subscribed to it in their where in their calendar,

00:11:15:02 - 00:11:27:12
Nick Clason | Hybrid Ministry
which is what, like an event. That's where an event is meant to be inside a calendar, but not just on your church calendar, on your church website that you want people to go to so that they know about your event.

00:11:27:18 - 00:11:29:10
Nick Clason | Hybrid Ministry
You want it to somehow get to their

00:11:29:10 - 00:11:56:09
Nick Clason | Hybrid Ministry
personal calendar. That's how people live their lives through their calendars. So use the things that are meant to be used for the purposes that they're made for. And you use social media for the purposes that it's made. For my hybrid strategy, God will help you knock social media out of the park and become more hybrid with some of your messages and other, channels and usages on social media.

00:11:56:12 - 00:12:20:12
Nick Clason | Hybrid Ministry
So the second reason that I believe that some of our church announcements are falling flat is because we as churches are living in a cable TV mentality versus a Netflix or an on demand mentality. Or like, you understand, we've been talking about that in this video. The person who, I think has helped navigate that best for churches is, Brady Scheer up at Pro Church Tools.

00:12:20:14 - 00:12:42:18
Nick Clason | Hybrid Ministry
And, he has a website builder called nucleus. And now, whether you use his website builder or not, and if you don't really have experience building websites, then I 100% recommend nucleus because it's a church, website builder for churches and by church like people. And so you don't have to have a ton of like, website skills to make it happen.

00:12:42:18 - 00:13:02:11
Nick Clason | Hybrid Ministry
Like a noob like me can build a website using nucleus. But more than that, like what I want you to understand is that his concept behind it being nucleus is that every church announcement is done on the website. And so as opposed to like you getting up on the stage and

00:13:02:11 - 00:13:02:23
Nick Clason | Hybrid Ministry
saying,

00:13:02:23 - 00:13:03:07
Nick Clason | Hybrid Ministry
if you

00:13:03:07 - 00:13:07:03
Nick Clason | Hybrid Ministry
want like information about bunco night talk to do your aunt Sally.

00:13:07:08 - 00:13:25:20
Nick Clason | Hybrid Ministry
And if you want information about the youth retreat, talk to youth pastor Ryan. And if you want to give, you can give via, our website. You can do text to give. You can scan this QR code for Venmo. We have Apple Pay, we have Google Pay. And, if you want to know about the prayer meeting, email Chuck.

00:13:26:02 - 00:13:35:18
Nick Clason | Hybrid Ministry
Chuck at our church.com and the kids ministry has a big camp out thing coming up. Swing by and grab a flier in the lobby

00:13:35:18 - 00:13:36:04
Nick Clason | Hybrid Ministry
like

00:13:36:04 - 00:13:36:14
Nick Clason | Hybrid Ministry
there

00:13:36:14 - 00:13:50:00
Nick Clason | Hybrid Ministry
were five different call to actions in that, right? There's Sally, there's the youth pastor. There's any different amalgamation of giving opportunities. There's emailing, and then there's a flier. And he said,

00:13:50:00 - 00:13:55:17
Nick Clason | Hybrid Ministry
make your nucleus, make your church website, your one stop shop.

00:13:55:19 - 00:14:12:17
Nick Clason | Hybrid Ministry
I created a video. I'll link it down below. A couple weeks back. And the video is literally titled, I created this video so that you don't have to hire me. And in it, I talk about my three step strategy guide, which you'll get some of that in my hybrid ministry, strategy guide if you download that from earlier.

00:14:12:17 - 00:14:41:09
Nick Clason | Hybrid Ministry
But in the video, the three step strategy is step number one update and keep your website up to date. Your website should be a reliable one stop shop for everybody, and one of the ways to make your announcements better is to have the support of your website behind it. And so like for example, Brady uses this example all the time, like a trailer for a movie.

00:14:41:11 - 00:15:08:16
Nick Clason | Hybrid Ministry
When you go to the theater, you're not like sitting there watching a trailer to a movie that you can't wait to see. And it ends with them being like, now on November 27th, it's going to be showing at 11, 1131, 115, 230. And that's going to be in theaters six theaters, seven is going to have at 315. Like, no, that's boring, but that's what we do as churches, right?

00:15:08:16 - 00:15:31:18
Nick Clason | Hybrid Ministry
Bunco night. Here's all the details in the fellowship hall. Bring a dip to share. It's going to be on November 27th. It's going to be at 730. If you don't have any dice, make sure you contact your aunt Sally and she'll bring you an extra pair of dice. That's boring. And so we're trying to take information and make that be the thing that captures people, people's attention.

00:15:31:18 - 00:15:52:07
Nick Clason | Hybrid Ministry
And you know as well as I, especially for Chinese social media for that that's not what social is used for. Best, you're not going to get them hooked them with the information. And so what do we do to capture their attention? So a movie trailer is just like, you know, it like makes you like fall in love with the idea of this movie wicked.

00:15:52:09 - 00:16:12:12
Nick Clason | Hybrid Ministry
And then when it comes out, what do you do? You go discover when it's playing. You go to the website, you figure out how to get the tickets, you wanted to do it first, and then that promoted you to action in church. We give all the information and hope that that's going to promote people to action, and it has the opposite effect.

00:16:12:12 - 00:16:38:16
Nick Clason | Hybrid Ministry
And so if you back up your church announcements with a good website, that's always up to date, you can get on stage and make your announcements good closer to like a movie trailer. Esq knowing that your website is going to answer the questions that people are looking for. So my solution to this cable TV versus on demand world is I have a resource.

00:16:38:16 - 00:17:01:23
Nick Clason | Hybrid Ministry
I have a service called communications for you. It's where I will run your church communications. I will make your website. I'll keep it up to date. I can even help promote and manage some of your socials, and so you can explore more of what that looks like in the link down below. But I'm sure as I'm explaining, like you, you have a good website and all these things, you're like, that sounds great, I don't have time.

00:17:02:01 - 00:17:04:20
Nick Clason | Hybrid Ministry
I can make your announcements better by keeping

00:17:04:20 - 00:17:30:16
Nick Clason | Hybrid Ministry
your website behind you. Good, clean and up to date. And then reason number three is very simply, your announcements are just boring. Like they're just boring. And what I have for you is an announcement strategy that I want to encourage you to start steeling for better, more crisp and clearer church announcements.

00:17:30:16 - 00:17:31:02
Nick Clason | Hybrid Ministry
And

00:17:31:02 - 00:17:34:12
Nick Clason | Hybrid Ministry
that is going to be linked on the video in the very

00:17:34:12 - 00:17:47:20
Nick Clason | Hybrid Ministry
next, video, in this, playlist and in this series. And so that's going to be right here on screen. If you see that, go ahead and tap on in so that you can get better and less boring church announcements. We'll see you over there in that video.

00:17:47:20 - 00:17:52:09
Nick Clason | Hybrid Ministry
And don't forget my friends as always to stay hybrid.

]]> 📊 HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

✅ CHURCH COMMUNICATIONS DONE FOR YOU
https://www.hybridministry.xyz/articles/comms

======================================
DESCRIPTION
Ever feel like no one’s listening to your church announcements? In this episode of the Hybrid Ministry Show, Nick Clason dives into the common pitfalls of church announcements, revealing three reasons why they’re not working—and offering actionable solutions to fix them. From battling “inattentional blindness” to cutting through the noise of a digital world, this episode will help you craft announcements that inspire life transformation, not just attendance.

📓 SHOWNOTES
http://www.hybridministry.xyz/137

SOLUTIONS
1) HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

2) CHURCH COMMUNICATIONS DONE FOR YOU
https://www.hybridministry.xyz/articles/comms

3) STEAL THIS ANNOUNCEMENT STRATEGY
[VIDEO LINK]

//I CREATED THIS VIDEO SO YOU WOULDN’T HAVE TO HIRE ME
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//NUCLEUS
https://www.nucleus.church

//VIDEO OF TIME SPENT ONLINE
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⌚TIMECODES
00:00 Nobody Knows What's Going on!
01:40 The Problem
03:58 The Goal
07:43 Reason #1
11:56 Reason #2
17:09 Reason #3

--------------
TRANSCRIPT
00:00:00:00 - 00:00:01:23
Nick Clason | Hybrid Ministry
Do you ever feel

00:00:01:23 - 00:00:02:08
Nick Clason | Hybrid Ministry
like

00:00:02:19 - 00:00:07:00
Nick Clason | Hybrid Ministry
knows what's going on at your church? Like

00:00:07:00 - 00:00:14:04
Nick Clason | Hybrid Ministry
you feel like nobody is ever really listened to you when you're giving the announcements?

00:00:14:04 - 00:00:16:20
Nick Clason | Hybrid Ministry
Well, in this episode I want to talk about is the

00:00:16:20 - 00:00:28:03
Nick Clason | Hybrid Ministry
problem with most church and youth ministry announcements. So if you're a youth pastor person in church communication to pastor, this will help increase

00:00:28:03 - 00:00:31:02
Nick Clason | Hybrid Ministry
and uptake your engagement around announcements.

00:00:31:02 - 00:00:42:11
Nick Clason | Hybrid Ministry
I want to talk about the ultimate goal with all church announcements. And finally, stick around because I'm going to share with you three reasons that your church announcements may not be

00:00:42:11 - 00:00:47:02
Nick Clason | Hybrid Ministry
going as well as you think. Plus, one solution for each of those

00:00:47:11 - 00:00:47:22
Nick Clason | Hybrid Ministry
reasons,

00:00:47:22 - 00:00:50:04
Nick Clason | Hybrid Ministry
including a concept called

00:00:50:04 - 00:00:55:04
Nick Clason | Hybrid Ministry
inadvertent blindness. We're going to dive into that. And I have a free

00:00:55:04 - 00:01:00:10
Nick Clason | Hybrid Ministry
resource that I think can absolutely change the game for you.

00:01:00:14 - 00:01:00:19
Nick Clason | Hybrid Ministry
I

00:01:00:19 - 00:01:01:06
Nick Clason | Hybrid Ministry
think part

00:01:01:06 - 00:01:13:08
Nick Clason | Hybrid Ministry
of our problem here in 2025, in churches in North America, or let's just be honest around the world, is that we need to stop acting as churches. Look, we're in the 1990s

00:01:13:08 - 00:01:17:21
Nick Clason | Hybrid Ministry
and stop making boring announcements.

00:01:17:21 - 00:01:35:02
Nick Clason | Hybrid Ministry
Give me a like, if you've heard the stat that we as humans have a shorter attention span now than goldfish, if that's the case, then we definitely have to figure something out, because you have some great things going on at your church, and if people don't know about it, they can't get to them.

00:01:35:04 - 00:02:03:00
Nick Clason | Hybrid Ministry
Let's talk about it. Welcome, my friends, to the hybrid minstrel show. So what is our problem? Our ultimate problem with bad church announcements is that nobody is showing up or that, like, nobody even knows about what we have going on. I actually, I did a video, a while back called Youth Pastor or Event Coordinator. It's going to be linked right up here at the top of the screen if you're watching here on YouTube.

00:02:03:00 - 00:02:05:07
Nick Clason | Hybrid Ministry
But one of the things I've learned in my 14

00:02:05:07 - 00:02:25:08
Nick Clason | Hybrid Ministry
years of youth ministry experience is that attendance and, just people simply showing up. That's a really important factor to planning a good event. You can have an awesome event, but if you don't have people there, it's going to be a problem. And part of people getting there is knowing that the event is happening and understanding, knowing, hearing.

00:02:25:12 - 00:02:57:13
Nick Clason | Hybrid Ministry
And you know, like realizing that you're giving a church announcement that requires action out of them. And the video I explore this kind of tension, right? That many of us in ministry, church ministry, like, regardless of if you're in youth ministry or not, we feel about our jobs and it's this it's right. Is are we meant to be doing what we're doing to ultimately make disciples, or are we doing what we're doing to plan killer events?

00:02:57:21 - 00:03:23:16
Nick Clason | Hybrid Ministry
And sometimes, if you're anything like me, let's just be honest. It feels like we are our job. Like it has morphed much more into an event planner and I don't know about you, but that's not exactly why I got into youth ministry. Right? But the problem, right, that's the problem with our church announcements, is because we have an event and we want people to get to it.

00:03:23:16 - 00:03:50:05
Nick Clason | Hybrid Ministry
Poor attendance is the problem with bad church announcements. Okay. And so if attendance is our issue, if that's the baked in assumptions, that's the baked in desire. And when we say, nobody knows what's going on, it's because nobody is attending our events. That is the no. But that's who that is coming from. So let's take a step back then.

00:03:50:05 - 00:03:59:05
Nick Clason | Hybrid Ministry
Even more right than just the event, then just the good or not so good church announcement and ask ourselves, like, what is our

00:03:59:05 - 00:04:12:22
Nick Clason | Hybrid Ministry
goal around this event? What is our goal by giving this announcement? All right, so our goal just like the problem or the opposite, the problem, our goal is to get more people

00:04:12:22 - 00:04:14:05
Nick Clason | Hybrid Ministry
aware of and more people

00:04:14:05 - 00:04:20:22
Nick Clason | Hybrid Ministry
to know about the thing, the event, the Bible study, the workshop, like whatever it is.

00:04:20:22 - 00:04:21:15
Nick Clason | Hybrid Ministry
Right.

00:04:21:15 - 00:04:28:13
Nick Clason | Hybrid Ministry
Is that the goal? No, it's not our goal. At least not ultimately,

00:04:28:17 - 00:04:29:01
Nick Clason | Hybrid Ministry
at

00:04:29:01 - 00:04:29:09
Nick Clason | Hybrid Ministry
least not

00:04:29:09 - 00:04:53:09
Nick Clason | Hybrid Ministry
the meta goal. Right? Attendance is not necessary is really the goal in and of itself. But like I said, when we feel like event coordinators, it can feel like the goal, the goal in church ministry, the goal with all of your events, ultimately, the reason you're even having such and such event

00:04:53:19 - 00:04:54:05
Nick Clason | Hybrid Ministry
is

00:04:54:05 - 00:04:56:19
Nick Clason | Hybrid Ministry
life transformation.

00:04:56:21 - 00:05:28:17
Nick Clason | Hybrid Ministry
Give me a subscribe if you agree with that statement. Life transformation is the ultimate goal, not attendance. It certainly helps having people there at your event because if they're not there, how can their lives be transformed? So I'll give you that. But we have to stop making a Tennessee Ultimate goal. I have to start realizing that we're really trying to be in the business about life transformation, which is done and led down the path through disciple making.

00:05:28:17 - 00:06:08:05
Nick Clason | Hybrid Ministry
And so you have to remember that prior to the digital era, attendance was the means to accomplish that life transformation. But we live now in the digital era, and so we can reach people and we can, disseminate a message through much more efficient and effective means. Now, with cell phones and technology and podcasts and YouTube videos and social media and fill in whatever blank you want to write, you got to realize that it's getting people in the room was originally that goal towards life transformation, but that's not exactly the era that we're living in.

00:06:08:08 - 00:06:19:05
Nick Clason | Hybrid Ministry
So what is the goal? If the goal is life transformation, how can we accomplish that? And also, how can we accomplish that in the new digital

00:06:19:05 - 00:06:19:16
Nick Clason | Hybrid Ministry
era? Right.

00:06:19:16 - 00:06:20:01
Nick Clason | Hybrid Ministry
Churches

00:06:20:01 - 00:06:34:14
Nick Clason | Hybrid Ministry
like I referenced it in the intro, churches are operating like it's the 1990s. And here's what I mean by that. In the 1990s, if you want to do watch Seinfeld, you had to catch it live on NBC the night that it aired and debuted.

00:06:34:20 - 00:06:49:09
Nick Clason | Hybrid Ministry
And if you didn't, then you better hope that you have a good DVR, which I don't even know if those are existed in the 90s. And then if you didn't have that, then tough luck. Mean you're going to have to catch that sucker on syndication when it comes out in the summer.

00:06:50:05 - 00:06:59:14
Nick Clason | Hybrid Ministry
Compare that to the drop of Stranger Things season two, where my wife and I, pretty children watched the entire season on

00:06:59:14 - 00:07:00:23
Nick Clason | Hybrid Ministry
a Saturday, right?

00:07:01:04 - 00:07:06:07
Nick Clason | Hybrid Ministry
Like it's just a completely different mindset and framework. We live in a

00:07:06:07 - 00:07:26:00
Nick Clason | Hybrid Ministry
Netflix culture, not a cable TV culture, and so people when you have information, they're operating under the guise of it being Netflix, but we're treating it like cable TV, like we said, this thing I'm going to share with you the key to life. Feel like cool, tell me where to find it.

00:07:26:00 - 00:07:34:06
Nick Clason | Hybrid Ministry
And you're like, Sunday at 10:00, so only time to find it. That that's a huge cultural disconnect.

00:07:34:06 - 00:07:43:10
Nick Clason | Hybrid Ministry
So I have a few ideas of three different problems and a solution for each of the problem. Let's dive in.

00:07:43:10 - 00:07:57:01
Nick Clason | Hybrid Ministry
So one of the reasons that I think our church announcements can tend to be failing is this. This first concept here, I think, is just that we live in a culture with an oversaturation of noise.

00:07:57:01 - 00:08:20:17
Nick Clason | Hybrid Ministry
You know, there's so much noise around us. There's so much and so many things that are just simply vying for our attention. And so we as a church, we two are vying for people's attention, piling on, on, Karen, you have a podcast called Inadvertent Blindness. And what he said, he said, really? We really only see what we're looking for.

00:08:21:03 - 00:08:21:13
Nick Clason | Hybrid Ministry
And

00:08:21:13 - 00:08:41:01
Nick Clason | Hybrid Ministry
so the fact is, if people aren't looking for your church thing, again, that Netflix versus cable TV, if they're not looking for it, like, oh, I heard there was a retreat. So I'm going on the website to find the answer to it. Right? As opposed to us who we're like, we're dishing it out. We're like, well, we announced it on Sunday.

00:08:41:05 - 00:09:01:04
Nick Clason | Hybrid Ministry
They weren't looking for it on Sunday. Right? It's that oversaturation of noise, inadvertent blindness. Right. So if you think about some of the noises in the world, I shared this a couple videos back. I'll share it again here. It's going to be linked on screen. If you're watching on YouTube to have you take a look. If you're in a podcast catcher, you can scroll down and click the link to our YouTube video.

00:09:01:04 - 00:09:26:14
Nick Clason | Hybrid Ministry
Love to have you over there. Give us a like you show it. But, show up over there. But this video here talks about how we spend our time, especially spending our time online and the online amount of time like that. We as as people, sociology, have spent time on phones and on devices has skyrocketed compared to some of the time prior to the invention of tech.

00:09:26:14 - 00:09:47:15
Nick Clason | Hybrid Ministry
Which, let's just be honest, it's not necessarily a surprise, but it is like it is a like factor that we have to deal with, right? In today's day and age. In 2025, people that don't know what's going on, it's probably because there's so much to pay attention to. So

00:09:47:15 - 00:09:56:21
Nick Clason | Hybrid Ministry
my proposal, right, my solution is get my free hybrid strategy guide.

00:09:56:21 - 00:10:26:09
Nick Clason | Hybrid Ministry
It's linked down below in the show notes. And the reason why that's important is because that will help you shift in some areas from a cable TV culture, where the only time that people can hear you hear the message of Jesus, hear your announcements, whatever the case may be to more of a Netflix culture and it just it encourages you to show up where people are spending their time, which is on social media.

00:10:26:14 - 00:10:46:04
Nick Clason | Hybrid Ministry
Right. Give me a segue. Right. If you've ever heard or thought this before, like, hey, we need to get the word out, let's blitz our social channels. And if all you're ever doing is blitzing your social channels with getting the word out, then you're just turning your social channels into an announcement bulletin board. And that's not what those were made for.

00:10:46:04 - 00:11:07:05
Nick Clason | Hybrid Ministry
And so you're going to have a less effective reach on those social channels because you're not using them what they were made for. Instead, send an announcement out via like a push notification, a text message, or even like update it on the calendar, right? And like and like what we do is like we encourage our parents, our students to just like, subscribe to our Google Calendar.

00:11:07:05 - 00:11:15:02
Nick Clason | Hybrid Ministry
And so something changes. It changes on our end. It'll change on their end if they're subscribed to it in their where in their calendar,

00:11:15:02 - 00:11:27:12
Nick Clason | Hybrid Ministry
which is what, like an event. That's where an event is meant to be inside a calendar, but not just on your church calendar, on your church website that you want people to go to so that they know about your event.

00:11:27:18 - 00:11:29:10
Nick Clason | Hybrid Ministry
You want it to somehow get to their

00:11:29:10 - 00:11:56:09
Nick Clason | Hybrid Ministry
personal calendar. That's how people live their lives through their calendars. So use the things that are meant to be used for the purposes that they're made for. And you use social media for the purposes that it's made. For my hybrid strategy, God will help you knock social media out of the park and become more hybrid with some of your messages and other, channels and usages on social media.

00:11:56:12 - 00:12:20:12
Nick Clason | Hybrid Ministry
So the second reason that I believe that some of our church announcements are falling flat is because we as churches are living in a cable TV mentality versus a Netflix or an on demand mentality. Or like, you understand, we've been talking about that in this video. The person who, I think has helped navigate that best for churches is, Brady Scheer up at Pro Church Tools.

00:12:20:14 - 00:12:42:18
Nick Clason | Hybrid Ministry
And, he has a website builder called nucleus. And now, whether you use his website builder or not, and if you don't really have experience building websites, then I 100% recommend nucleus because it's a church, website builder for churches and by church like people. And so you don't have to have a ton of like, website skills to make it happen.

00:12:42:18 - 00:13:02:11
Nick Clason | Hybrid Ministry
Like a noob like me can build a website using nucleus. But more than that, like what I want you to understand is that his concept behind it being nucleus is that every church announcement is done on the website. And so as opposed to like you getting up on the stage and

00:13:02:11 - 00:13:02:23
Nick Clason | Hybrid Ministry
saying,

00:13:02:23 - 00:13:03:07
Nick Clason | Hybrid Ministry
if you

00:13:03:07 - 00:13:07:03
Nick Clason | Hybrid Ministry
want like information about bunco night talk to do your aunt Sally.

00:13:07:08 - 00:13:25:20
Nick Clason | Hybrid Ministry
And if you want information about the youth retreat, talk to youth pastor Ryan. And if you want to give, you can give via, our website. You can do text to give. You can scan this QR code for Venmo. We have Apple Pay, we have Google Pay. And, if you want to know about the prayer meeting, email Chuck.

00:13:26:02 - 00:13:35:18
Nick Clason | Hybrid Ministry
Chuck at our church.com and the kids ministry has a big camp out thing coming up. Swing by and grab a flier in the lobby

00:13:35:18 - 00:13:36:04
Nick Clason | Hybrid Ministry
like

00:13:36:04 - 00:13:36:14
Nick Clason | Hybrid Ministry
there

00:13:36:14 - 00:13:50:00
Nick Clason | Hybrid Ministry
were five different call to actions in that, right? There's Sally, there's the youth pastor. There's any different amalgamation of giving opportunities. There's emailing, and then there's a flier. And he said,

00:13:50:00 - 00:13:55:17
Nick Clason | Hybrid Ministry
make your nucleus, make your church website, your one stop shop.

00:13:55:19 - 00:14:12:17
Nick Clason | Hybrid Ministry
I created a video. I'll link it down below. A couple weeks back. And the video is literally titled, I created this video so that you don't have to hire me. And in it, I talk about my three step strategy guide, which you'll get some of that in my hybrid ministry, strategy guide if you download that from earlier.

00:14:12:17 - 00:14:41:09
Nick Clason | Hybrid Ministry
But in the video, the three step strategy is step number one update and keep your website up to date. Your website should be a reliable one stop shop for everybody, and one of the ways to make your announcements better is to have the support of your website behind it. And so like for example, Brady uses this example all the time, like a trailer for a movie.

00:14:41:11 - 00:15:08:16
Nick Clason | Hybrid Ministry
When you go to the theater, you're not like sitting there watching a trailer to a movie that you can't wait to see. And it ends with them being like, now on November 27th, it's going to be showing at 11, 1131, 115, 230. And that's going to be in theaters six theaters, seven is going to have at 315. Like, no, that's boring, but that's what we do as churches, right?

00:15:08:16 - 00:15:31:18
Nick Clason | Hybrid Ministry
Bunco night. Here's all the details in the fellowship hall. Bring a dip to share. It's going to be on November 27th. It's going to be at 730. If you don't have any dice, make sure you contact your aunt Sally and she'll bring you an extra pair of dice. That's boring. And so we're trying to take information and make that be the thing that captures people, people's attention.

00:15:31:18 - 00:15:52:07
Nick Clason | Hybrid Ministry
And you know as well as I, especially for Chinese social media for that that's not what social is used for. Best, you're not going to get them hooked them with the information. And so what do we do to capture their attention? So a movie trailer is just like, you know, it like makes you like fall in love with the idea of this movie wicked.

00:15:52:09 - 00:16:12:12
Nick Clason | Hybrid Ministry
And then when it comes out, what do you do? You go discover when it's playing. You go to the website, you figure out how to get the tickets, you wanted to do it first, and then that promoted you to action in church. We give all the information and hope that that's going to promote people to action, and it has the opposite effect.

00:16:12:12 - 00:16:38:16
Nick Clason | Hybrid Ministry
And so if you back up your church announcements with a good website, that's always up to date, you can get on stage and make your announcements good closer to like a movie trailer. Esq knowing that your website is going to answer the questions that people are looking for. So my solution to this cable TV versus on demand world is I have a resource.

00:16:38:16 - 00:17:01:23
Nick Clason | Hybrid Ministry
I have a service called communications for you. It's where I will run your church communications. I will make your website. I'll keep it up to date. I can even help promote and manage some of your socials, and so you can explore more of what that looks like in the link down below. But I'm sure as I'm explaining, like you, you have a good website and all these things, you're like, that sounds great, I don't have time.

00:17:02:01 - 00:17:04:20
Nick Clason | Hybrid Ministry
I can make your announcements better by keeping

00:17:04:20 - 00:17:30:16
Nick Clason | Hybrid Ministry
your website behind you. Good, clean and up to date. And then reason number three is very simply, your announcements are just boring. Like they're just boring. And what I have for you is an announcement strategy that I want to encourage you to start steeling for better, more crisp and clearer church announcements.

00:17:30:16 - 00:17:31:02
Nick Clason | Hybrid Ministry
And

00:17:31:02 - 00:17:34:12
Nick Clason | Hybrid Ministry
that is going to be linked on the video in the very

00:17:34:12 - 00:17:47:20
Nick Clason | Hybrid Ministry
next, video, in this, playlist and in this series. And so that's going to be right here on screen. If you see that, go ahead and tap on in so that you can get better and less boring church announcements. We'll see you over there in that video.

00:17:47:20 - 00:17:52:09
Nick Clason | Hybrid Ministry
And don't forget my friends as always to stay hybrid.

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