web01.fireside.fm Wed, 11 Mar 2026 20:47:57 -0500 Fireside (https://fireside.fm) Hybrid Ministry - Episodes Tagged with “Church Growth” https://www.hybridministry.xyz/tags/church%20growth Thu, 13 Nov 2025 05:00:00 -0600 Hybrid Ministry is complicated and hard. Or is it? How do pastors and youth pastors create a vibrant extension, not replacement, of what's already happening during their weekly church services? To cater in a digital ministry way to an online focused ministry audience. Reaching Millennials, Gen Z and even Gen Alpha is going to require us to rethink some of the ways we do church. Follow along on YouTube: https://www.youtube.com/@clasonnick en-us episodic Digital Discipleship made easy Nick Clason Hybrid Ministry is complicated and hard. Or is it? How do pastors and youth pastors create a vibrant extension, not replacement, of what's already happening during their weekly church services? To cater in a digital ministry way to an online focused ministry audience. Reaching Millennials, Gen Z and even Gen Alpha is going to require us to rethink some of the ways we do church. Follow along on YouTube: https://www.youtube.com/@clasonnick no Digital, Online Church, Hybrid Ministry, Church, Meta, Gen Z, Millennials, Digital Marketing, Church Marketing, Youth Ministry, Student Ministry, Nick Clason, Digital Ministry, Church Social Media, Youth Ministry Social Media, YouTube for Church, YouTube for Youth Ministry, TikTok for Churches, TikTok for Youth Ministry, Instagram for Churches, Instagram for Youth Ministry, Facebook for Church, Facebook for Youth Ministry, Cell Phone Usage at Church Nick Clason nickclason@hybridministry.xyz Episode 175: The Calendar that Rules Them All! [Most Skip Step 1!] https://www.hybridministry.xyz/175 b7eb79c1-7238-487b-b390-9fcaaf8707c2 Thu, 13 Nov 2025 05:00:00 -0600 Nick Clason 175 The Calendar that Rules Them All! [Most Skip Step 1!] full Nick Clason Struggling with youth ministry planning, church communications, or ministry calendars? In this episode of the Hybrid Ministry Podcast, learn the 5 levels to create the ultimate Youth Ministry Calendar that rules them all! Most skip Level 1—but stick around for the one strategy that fixes all your communication issues and grabs parents’ attention with tips, visuals, and free downloadable designs. 10:56 no Struggling with youth ministry planning, church communications, or ministry calendars? In this episode of the Hybrid Ministry Podcast, learn the 5 levels to create the ultimate Youth Ministry Calendar that rules them all! Most skip Level 1—but stick around for the one strategy that fixes all your communication issues and grabs parents’ attention with tips, visuals, and free downloadable designs. FREE CALENDAR TEMPLATE https://www.patreon.com/posts/winter-spring-141564188?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=postsharecreator&utmcontent=join_link 🍂 FALL SOCIAL MEDIA PACK https://www.patreon.com/posts/fall-seasonal-137477671?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=postsharecreator&utmcontent=join_link 🦸 HYBRID HEROES GET THE PACK FOR FREE! https://www.patreon.com/hybridministry SHOW NOTES Shownotes & Transcripts https://www.hybridministry.xyz/175 Custom Curated Playlist https://www.youtube.com/playlist?list=PLngXlSr64YaK80OxdNPbfrvTH_6cML8VB Nucleus https://www.nucleus.church 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz -------------- 🎉 FREE STUFF 🎉 We have all kinds of FREE Things that you can use in your context! The best way to pay us back is a review or a YouTube Subscribe! https://www.linktr.ee/clasonnick -------------- 🛠️TOOLS I USE THAT CAN HELP YOU! Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products //VIDIQ https://vidiq.com/hybrid //BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym //OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit -------------- 🕰️TIMECODES 00:00 At a Glance Calendars 00:44 Level 1 - Most Miss! 02:51 Level 2 - FREE Download 05:27 Level 3 06:58 Level 4 - An All Time Idea! 08:10 Level 5 - THIS RULES THEM ALL -------------- TRANSCRIPT 00:00:00:07 - 00:00:24:17 00:00:00:00 - 00:00:34:14 Nick Clason | Hybrid Ministry Have you been doing your planning and creation of your youth ministry calendars all wrong this whole time? Well, in today's episode, I'm going to share with you the five levels to create a solid youth ministry calendar, the one that will rule them all. While most don't make it past level one, you should stick around to the end of the video and see the whole thing because I reveal at the end the one trick that I've started adding to all of my calendars that it solves the communication problem once and for all. 00:00:34:16 - 00:01:06:25 Nick Clason | Hybrid Ministry Oh, and plus there's a free calendar link down below in the YouTube video or the podcast description. Welcome everyone to the Hybrid Ministry show. Well, hey everybody, welcome to the Hybrid Ministry Show. I am your host, Nicolas, and excited to be with you. As we're talking through the five levels of a youth ministry calendar creation. And the reason we're doing this because we're actually, and we actually are and have been in a playlist where we've been discussing different questions that I have come across on different youth pastor Facebook groups. 00:01:06:25 - 00:01:30:17 Nick Clason | Hybrid Ministry And today, this one, I have, a question that says, hey everyone, I'm looking for examples of an at a glance calendar that highlight your major annual events. Pictures, please. You don't need to include spontaneous or smaller events, just the main ones that plan each year. And so we're going to be looking at what I have been passing out historically, and how we've tried to not only solve the communication problem, but it also helps with our, our visitors and all that sort of thing. 00:01:30:17 - 00:01:51:27 Nick Clason | Hybrid Ministry So actually, there's a carefully curated playlist with all of those elements, calendar discussions and a welcome box that we have and communication issues linked right here. Tap the video. Go ahead and check it out on YouTube. But step number one is you need to have and this is the one that most skipped. But you need to have a reputable website okay. 00:01:51:28 - 00:02:17:08 Nick Clason | Hybrid Ministry Because if you want a quote as this question says an at a glance calendar, then you need to have a website that is actually up to date that when people don't have the information that they need from your calendar, they know where they can go and what they should do. In fact, everyone in our student ministry knows and understands that like the calendar doesn't exist with this this piece of literature that they're bringing home. 00:02:17:08 - 00:02:43:03 Nick Clason | Hybrid Ministry This is, again, as the question as this is high level, this is simply highlights. This isn't every single thing. I've seen calendars designed with every single thing, the entire calendar for the year. But like that, that is not what we pass out. And I'm going to share multiple different reasons why. But one of the reasons is because our website handles a lot of the rest of the stuff that is going to be needed in order to communicate that. 00:02:43:05 - 00:03:04:29 Nick Clason | Hybrid Ministry So you need to make sure that you have a website that's actually like navigate. Well, that's decent. It's a decent guest experience and it's up to date. The second thing is you want something that's designed well. If you look at the one here on screen, this is one that we, are giving away. Link down below. The templated, the blank version. 00:03:05:01 - 00:03:29:13 Nick Clason | Hybrid Ministry This is within our church's approved brand color palette and guides. So like, these are the student ministry colors within our church's color palette. So that's the first step of it. The second thing is like when I'm designing it, I typically choose a font or two that are like our fonts for the year. And then I'm just gonna be honest, like, icons are fun, but like, emojis are great. 00:03:29:13 - 00:03:50:09 Nick Clason | Hybrid Ministry And I try to just like link an emoji to some of the different events that we have. And that does a great job for it. The other thing is, like you see off to the side, here's like I also try to create some sort of icon that goes with like this season. So for fall we've done like coffee cups or we've done football helmets for the summer, we've done suns. 00:03:50:09 - 00:04:11:18 Nick Clason | Hybrid Ministry And we, you know, in the spring we've done flowers. And so it gets tricky, especially if you're trying to do different ones and you're like doing them year over year. But you'll see the one linked right here. And you can go ahead and get the templated version link down below in the description. But you want your design to be something that, like, feels a little bit familiar but doesn't feel identical because you don't want them to think I've already got this. 00:04:11:18 - 00:04:28:15 Nick Clason | Hybrid Ministry Like they need to understand, like, no, this is a new one. Hey, quick break. Let me ask you a question. Are you still waking up every day? Is youth pastor scrambling to figure out what you need to post on your social media? Blurry dodgeball. Pick a video that your leader sent you that's a little bit pixelated, because iPhone still hasn't updated fully to RCS yet. 00:04:28:15 - 00:04:50:24 Nick Clason | Hybrid Ministry You see, you don't need that kind of stress this fall. That's why I created these the fall seasonal social media pack for youth pastors. It is three months worth of done for you content done for you, paired with some customization so that you and your leaders and your students are the faces and the personalities on your student ministry Instagram, TikTok, and YouTube shorts feed. 00:04:50:29 - 00:05:10:25 Nick Clason | Hybrid Ministry So here's the thing. You can grab my pack right now over on Patreon. And did you know that monthly hybrid here? A Patreon members who only pay $4 per month and get a bonus podcast? They get this pack completely for free. So if you do the math for three months worth of social media content, it's only $12 where the pack is 1799. 00:05:10:25 - 00:05:37:27 Nick Clason | Hybrid Ministry Either way, it is a steal for you and it will take away the stress of posting. And you can grab that pack right now and start becoming a master at social media and hybrid ministry. In your youth ministry context, rooting for you as you are crushing it this fall in your student ministry. And another major thing that you're going to want to do here, which is level three, is you only want to include events that you, particularly and specifically choose. 00:05:37:27 - 00:06:00:21 Nick Clason | Hybrid Ministry And want to highlight. You don't want to put every single thing on your calendar. No, no, you want things that you only want at a high level. And so the way to make it visually appealing, in my opinion, and in my book, and to make it small and concise, is to not overwhelm it with information, but to only make it things that are noteworthy for families to know. 00:06:00:21 - 00:06:23:26 Nick Clason | Hybrid Ministry For example, we a lot of times say we meet every single Sunday. We meet every single Wednesday. However, these are ones you want to know about, and these are also ones that you want to know that we're not meeting because we meet every single week. But these in particular take note. We are not meeting. Additionally, and especially as it pertains to our spring calendar, we will post things about our, about our like winter weekend. 00:06:23:26 - 00:06:44:09 Nick Clason | Hybrid Ministry And we'll also post, say, the dates for our summer camp communications already gone out for that. By the time this calendar gets in the hands of our students mid-year and like December. But this one is important that it just, you know, it gets on there because it's actually going to happen during this cycle, which I should say, for context, we produce three calendars per year. 00:06:44:09 - 00:07:05:20 Nick Clason | Hybrid Ministry We produce a fall one, we produce a spring one, and then we also produce a summer one. And so in light of that, we're pumping out calendars three different times per year to get into the hands of students. The fourth level, and this I think, is, one of them, the most impressive, like, decisions that I ever stumbled into. 00:07:05:20 - 00:07:24:22 Nick Clason | Hybrid Ministry I honestly can't even tell you how I stumbled into it. And I would say that this is the key. However, level five, is a new one that we've recently unlocked, and I think it's even better. But number four is we make this design and then we print this using like sticker mule. We print this on a magnet. 00:07:24:25 - 00:07:43:07 Nick Clason | Hybrid Ministry Here's the psychology. Here's my thought behind it. Right. Everyone passes out a calendar for the year. There's the sports calendar. There's the academic calendar. And in a lot of cases, there's the youth group calendar. But what I want and maybe this is just my competitiveness, but like I want my calendar to be the thing holding on other calendars. 00:07:43:07 - 00:08:05:03 Nick Clason | Hybrid Ministry Right. Like if you got your sports calendar, I want the youth calendar to be the thing that is keeping the sports calendar affixed to the fridge. That puts us on top of it. And they're probably going to choose sports over student ministry. But I just like to think in my own head, like, think about all of these calendars that are on magnets, that are on people's fridges, that are at the top of line, top of sight. 00:08:05:03 - 00:08:33:21 Nick Clason | Hybrid Ministry And hopefully they're seeing, and remembering and keeping us again, top of mind. The fifth and final level, which I think is like the ultimate is, you'll see here. And you've probably noticed that we actually and this is helpful because of our website, we build our website and our calendar on our website, on the provider of, of nucleus, and on nucleus, what you can do is you can link in a dot ICS, which is an iCal calendar extension. 00:08:33:21 - 00:08:48:27 Nick Clason | Hybrid Ministry So it's all you put in like your phone. But it's also like a shareable option out of like even a Google calendar. So we create just like a Google Calendar, we keep the Google Calendar up to date. That auto populates to our website, right? Which is like again, and I said, like, you want to make sure that your, your website is up to date. 00:08:48:27 - 00:09:09:00 Nick Clason | Hybrid Ministry And if people land on your website, that's information is not on your your big calendar, your highlight calendar, your magnet calendar that they do end up on your website, they're able to obtain the information that they need and that they're looking for. But then we've created a QR code where they can simply subscribe to the calendar in their phones. 00:09:09:07 - 00:09:32:15 Nick Clason | Hybrid Ministry And so this is, in my opinion, the penultimate, because this makes these, at a glance calendars great, but not the most crucial thing. I think a lot of youth pastors treat this calendars the most crucial thing. But what happens when students don't have access to it? What happens when they lose it? What happens when you give it to them and they accidentally set it down before they get it into the hands of their parents? 00:09:32:18 - 00:09:56:22 Nick Clason | Hybrid Ministry If a parent can subscribe to our calendar, then they will never miss an event. They'll never miss an update. It will be populated onto the very device and onto the very app that they use to manage and control their entire life. Their calendar app. And what a better place than for your youth ministry and your church calendar to be on parents phones and on students phones. 00:09:56:22 - 00:10:18:01 Nick Clason | Hybrid Ministry And so put a QR code, put some sort of link where they can go and they can subscribe to the events. And so all of the events are exactly where they're supposed to be and where you ultimately want them to be at the end of the day, remember, the goal of this is communication so that people know what's going on and that they then also hopefully choose to attend your church and your event in your youth group. 00:10:18:04 - 00:10:39:25 Nick Clason | Hybrid Ministry The the goal and this is not a beautiful calendar. Hopefully we can help you create one. And once again link down below free in the in the podcast or YouTube description. But the goal is communication at its core. And so that fifth and final layer adding adding a QR code so that people and parents can, subscribe to your church and your youth ministry calendar. 00:10:40:01 - 00:10:54:15 Nick Clason | Hybrid Ministry Such a game changer. Well, hey everyone, the next episode is linked right here on the screen as well as the subscribe button. If you found this episode helpful, a payment for this free calendar would be amazing. A like a subscribe and share it with a friend. But until next time. And as always, don't forget. Stay hybrid. youth ministry, youth pastor, student ministry, hybrid ministry, church communications, church marketing, ministry calendar, ministry planning, church leadership, church growth, youth group ideas, youth group events, digital ministry, church media, church event planning, social media for churches, free ministry resources, youth pastor training, ministry systems, qr code calendar, church website design, hybrid church, next gen ministry, discipleship tools, church content creation Struggling with youth ministry planning, church communications, or ministry calendars? In this episode of the Hybrid Ministry Podcast, learn the 5 levels to create the ultimate Youth Ministry Calendar that rules them all! Most skip Level 1—but stick around for the one strategy that fixes all your communication issues and grabs parents’ attention with tips, visuals, and free downloadable designs.

FREE CALENDAR TEMPLATE
https://www.patreon.com/posts/winter-spring-141564188?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

🍂 FALL SOCIAL MEDIA PACK
https://www.patreon.com/posts/fall-seasonal-137477671?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

🦸 HYBRID HEROES GET THE PACK FOR FREE!
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/175

Custom Curated Playlist
https://www.youtube.com/playlist?list=PLngXlSr64YaK80OxdNPbfrvTH_6cML8VB

Nucleus
https://www.nucleus.church

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//VIDIQ
https://vidiq.com/hybrid

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 At a Glance Calendars
00:44 Level 1 - Most Miss!
02:51 Level 2 - FREE Download
05:27 Level 3
06:58 Level 4 - An All Time Idea!
08:10 Level 5 - THIS RULES THEM ALL

--------------
TRANSCRIPT
00:00:00:07 - 00:00:24:17
00:00:00:00 - 00:00:34:14
Nick Clason | Hybrid Ministry
Have you been doing your planning and creation of your youth ministry calendars all wrong this whole time? Well, in today's episode, I'm going to share with you the five levels to create a solid youth ministry calendar, the one that will rule them all. While most don't make it past level one, you should stick around to the end of the video and see the whole thing because I reveal at the end the one trick that I've started adding to all of my calendars that it solves the communication problem once and for all.

00:00:34:16 - 00:01:06:25
Nick Clason | Hybrid Ministry
Oh, and plus there's a free calendar link down below in the YouTube video or the podcast description. Welcome everyone to the Hybrid Ministry show. Well, hey everybody, welcome to the Hybrid Ministry Show. I am your host, Nicolas, and excited to be with you. As we're talking through the five levels of a youth ministry calendar creation. And the reason we're doing this because we're actually, and we actually are and have been in a playlist where we've been discussing different questions that I have come across on different youth pastor Facebook groups.

00:01:06:25 - 00:01:30:17
Nick Clason | Hybrid Ministry
And today, this one, I have, a question that says, hey everyone, I'm looking for examples of an at a glance calendar that highlight your major annual events. Pictures, please. You don't need to include spontaneous or smaller events, just the main ones that plan each year. And so we're going to be looking at what I have been passing out historically, and how we've tried to not only solve the communication problem, but it also helps with our, our visitors and all that sort of thing.

00:01:30:17 - 00:01:51:27
Nick Clason | Hybrid Ministry
So actually, there's a carefully curated playlist with all of those elements, calendar discussions and a welcome box that we have and communication issues linked right here. Tap the video. Go ahead and check it out on YouTube. But step number one is you need to have and this is the one that most skipped. But you need to have a reputable website okay.

00:01:51:28 - 00:02:17:08
Nick Clason | Hybrid Ministry
Because if you want a quote as this question says an at a glance calendar, then you need to have a website that is actually up to date that when people don't have the information that they need from your calendar, they know where they can go and what they should do. In fact, everyone in our student ministry knows and understands that like the calendar doesn't exist with this this piece of literature that they're bringing home.

00:02:17:08 - 00:02:43:03
Nick Clason | Hybrid Ministry
This is, again, as the question as this is high level, this is simply highlights. This isn't every single thing. I've seen calendars designed with every single thing, the entire calendar for the year. But like that, that is not what we pass out. And I'm going to share multiple different reasons why. But one of the reasons is because our website handles a lot of the rest of the stuff that is going to be needed in order to communicate that.

00:02:43:05 - 00:03:04:29
Nick Clason | Hybrid Ministry
So you need to make sure that you have a website that's actually like navigate. Well, that's decent. It's a decent guest experience and it's up to date. The second thing is you want something that's designed well. If you look at the one here on screen, this is one that we, are giving away. Link down below. The templated, the blank version.

00:03:05:01 - 00:03:29:13
Nick Clason | Hybrid Ministry
This is within our church's approved brand color palette and guides. So like, these are the student ministry colors within our church's color palette. So that's the first step of it. The second thing is like when I'm designing it, I typically choose a font or two that are like our fonts for the year. And then I'm just gonna be honest, like, icons are fun, but like, emojis are great.

00:03:29:13 - 00:03:50:09
Nick Clason | Hybrid Ministry
And I try to just like link an emoji to some of the different events that we have. And that does a great job for it. The other thing is, like you see off to the side, here's like I also try to create some sort of icon that goes with like this season. So for fall we've done like coffee cups or we've done football helmets for the summer, we've done suns.

00:03:50:09 - 00:04:11:18
Nick Clason | Hybrid Ministry
And we, you know, in the spring we've done flowers. And so it gets tricky, especially if you're trying to do different ones and you're like doing them year over year. But you'll see the one linked right here. And you can go ahead and get the templated version link down below in the description. But you want your design to be something that, like, feels a little bit familiar but doesn't feel identical because you don't want them to think I've already got this.

00:04:11:18 - 00:04:28:15
Nick Clason | Hybrid Ministry
Like they need to understand, like, no, this is a new one. Hey, quick break. Let me ask you a question. Are you still waking up every day? Is youth pastor scrambling to figure out what you need to post on your social media? Blurry dodgeball. Pick a video that your leader sent you that's a little bit pixelated, because iPhone still hasn't updated fully to RCS yet.

00:04:28:15 - 00:04:50:24
Nick Clason | Hybrid Ministry
You see, you don't need that kind of stress this fall. That's why I created these the fall seasonal social media pack for youth pastors. It is three months worth of done for you content done for you, paired with some customization so that you and your leaders and your students are the faces and the personalities on your student ministry Instagram, TikTok, and YouTube shorts feed.

00:04:50:29 - 00:05:10:25
Nick Clason | Hybrid Ministry
So here's the thing. You can grab my pack right now over on Patreon. And did you know that monthly hybrid here? A Patreon members who only pay $4 per month and get a bonus podcast? They get this pack completely for free. So if you do the math for three months worth of social media content, it's only $12 where the pack is 1799.

00:05:10:25 - 00:05:37:27
Nick Clason | Hybrid Ministry
Either way, it is a steal for you and it will take away the stress of posting. And you can grab that pack right now and start becoming a master at social media and hybrid ministry. In your youth ministry context, rooting for you as you are crushing it this fall in your student ministry. And another major thing that you're going to want to do here, which is level three, is you only want to include events that you, particularly and specifically choose.

00:05:37:27 - 00:06:00:21
Nick Clason | Hybrid Ministry
And want to highlight. You don't want to put every single thing on your calendar. No, no, you want things that you only want at a high level. And so the way to make it visually appealing, in my opinion, and in my book, and to make it small and concise, is to not overwhelm it with information, but to only make it things that are noteworthy for families to know.

00:06:00:21 - 00:06:23:26
Nick Clason | Hybrid Ministry
For example, we a lot of times say we meet every single Sunday. We meet every single Wednesday. However, these are ones you want to know about, and these are also ones that you want to know that we're not meeting because we meet every single week. But these in particular take note. We are not meeting. Additionally, and especially as it pertains to our spring calendar, we will post things about our, about our like winter weekend.

00:06:23:26 - 00:06:44:09
Nick Clason | Hybrid Ministry
And we'll also post, say, the dates for our summer camp communications already gone out for that. By the time this calendar gets in the hands of our students mid-year and like December. But this one is important that it just, you know, it gets on there because it's actually going to happen during this cycle, which I should say, for context, we produce three calendars per year.

00:06:44:09 - 00:07:05:20
Nick Clason | Hybrid Ministry
We produce a fall one, we produce a spring one, and then we also produce a summer one. And so in light of that, we're pumping out calendars three different times per year to get into the hands of students. The fourth level, and this I think, is, one of them, the most impressive, like, decisions that I ever stumbled into.

00:07:05:20 - 00:07:24:22
Nick Clason | Hybrid Ministry
I honestly can't even tell you how I stumbled into it. And I would say that this is the key. However, level five, is a new one that we've recently unlocked, and I think it's even better. But number four is we make this design and then we print this using like sticker mule. We print this on a magnet.

00:07:24:25 - 00:07:43:07
Nick Clason | Hybrid Ministry
Here's the psychology. Here's my thought behind it. Right. Everyone passes out a calendar for the year. There's the sports calendar. There's the academic calendar. And in a lot of cases, there's the youth group calendar. But what I want and maybe this is just my competitiveness, but like I want my calendar to be the thing holding on other calendars.

00:07:43:07 - 00:08:05:03
Nick Clason | Hybrid Ministry
Right. Like if you got your sports calendar, I want the youth calendar to be the thing that is keeping the sports calendar affixed to the fridge. That puts us on top of it. And they're probably going to choose sports over student ministry. But I just like to think in my own head, like, think about all of these calendars that are on magnets, that are on people's fridges, that are at the top of line, top of sight.

00:08:05:03 - 00:08:33:21
Nick Clason | Hybrid Ministry
And hopefully they're seeing, and remembering and keeping us again, top of mind. The fifth and final level, which I think is like the ultimate is, you'll see here. And you've probably noticed that we actually and this is helpful because of our website, we build our website and our calendar on our website, on the provider of, of nucleus, and on nucleus, what you can do is you can link in a dot ICS, which is an iCal calendar extension.

00:08:33:21 - 00:08:48:27
Nick Clason | Hybrid Ministry
So it's all you put in like your phone. But it's also like a shareable option out of like even a Google calendar. So we create just like a Google Calendar, we keep the Google Calendar up to date. That auto populates to our website, right? Which is like again, and I said, like, you want to make sure that your, your website is up to date.

00:08:48:27 - 00:09:09:00
Nick Clason | Hybrid Ministry
And if people land on your website, that's information is not on your your big calendar, your highlight calendar, your magnet calendar that they do end up on your website, they're able to obtain the information that they need and that they're looking for. But then we've created a QR code where they can simply subscribe to the calendar in their phones.

00:09:09:07 - 00:09:32:15
Nick Clason | Hybrid Ministry
And so this is, in my opinion, the penultimate, because this makes these, at a glance calendars great, but not the most crucial thing. I think a lot of youth pastors treat this calendars the most crucial thing. But what happens when students don't have access to it? What happens when they lose it? What happens when you give it to them and they accidentally set it down before they get it into the hands of their parents?

00:09:32:18 - 00:09:56:22
Nick Clason | Hybrid Ministry
If a parent can subscribe to our calendar, then they will never miss an event. They'll never miss an update. It will be populated onto the very device and onto the very app that they use to manage and control their entire life. Their calendar app. And what a better place than for your youth ministry and your church calendar to be on parents phones and on students phones.

00:09:56:22 - 00:10:18:01
Nick Clason | Hybrid Ministry
And so put a QR code, put some sort of link where they can go and they can subscribe to the events. And so all of the events are exactly where they're supposed to be and where you ultimately want them to be at the end of the day, remember, the goal of this is communication so that people know what's going on and that they then also hopefully choose to attend your church and your event in your youth group.

00:10:18:04 - 00:10:39:25
Nick Clason | Hybrid Ministry
The the goal and this is not a beautiful calendar. Hopefully we can help you create one. And once again link down below free in the in the podcast or YouTube description. But the goal is communication at its core. And so that fifth and final layer adding adding a QR code so that people and parents can, subscribe to your church and your youth ministry calendar.

00:10:40:01 - 00:10:54:15
Nick Clason | Hybrid Ministry
Such a game changer. Well, hey everyone, the next episode is linked right here on the screen as well as the subscribe button. If you found this episode helpful, a payment for this free calendar would be amazing. A like a subscribe and share it with a friend. But until next time. And as always, don't forget. Stay hybrid.

]]> Struggling with youth ministry planning, church communications, or ministry calendars? In this episode of the Hybrid Ministry Podcast, learn the 5 levels to create the ultimate Youth Ministry Calendar that rules them all! Most skip Level 1—but stick around for the one strategy that fixes all your communication issues and grabs parents’ attention with tips, visuals, and free downloadable designs.

FREE CALENDAR TEMPLATE
https://www.patreon.com/posts/winter-spring-141564188?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

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🦸 HYBRID HEROES GET THE PACK FOR FREE!
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/175

Custom Curated Playlist
https://www.youtube.com/playlist?list=PLngXlSr64YaK80OxdNPbfrvTH_6cML8VB

Nucleus
https://www.nucleus.church

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
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--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

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🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//VIDIQ
https://vidiq.com/hybrid

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

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https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 At a Glance Calendars
00:44 Level 1 - Most Miss!
02:51 Level 2 - FREE Download
05:27 Level 3
06:58 Level 4 - An All Time Idea!
08:10 Level 5 - THIS RULES THEM ALL

--------------
TRANSCRIPT
00:00:00:07 - 00:00:24:17
00:00:00:00 - 00:00:34:14
Nick Clason | Hybrid Ministry
Have you been doing your planning and creation of your youth ministry calendars all wrong this whole time? Well, in today's episode, I'm going to share with you the five levels to create a solid youth ministry calendar, the one that will rule them all. While most don't make it past level one, you should stick around to the end of the video and see the whole thing because I reveal at the end the one trick that I've started adding to all of my calendars that it solves the communication problem once and for all.

00:00:34:16 - 00:01:06:25
Nick Clason | Hybrid Ministry
Oh, and plus there's a free calendar link down below in the YouTube video or the podcast description. Welcome everyone to the Hybrid Ministry show. Well, hey everybody, welcome to the Hybrid Ministry Show. I am your host, Nicolas, and excited to be with you. As we're talking through the five levels of a youth ministry calendar creation. And the reason we're doing this because we're actually, and we actually are and have been in a playlist where we've been discussing different questions that I have come across on different youth pastor Facebook groups.

00:01:06:25 - 00:01:30:17
Nick Clason | Hybrid Ministry
And today, this one, I have, a question that says, hey everyone, I'm looking for examples of an at a glance calendar that highlight your major annual events. Pictures, please. You don't need to include spontaneous or smaller events, just the main ones that plan each year. And so we're going to be looking at what I have been passing out historically, and how we've tried to not only solve the communication problem, but it also helps with our, our visitors and all that sort of thing.

00:01:30:17 - 00:01:51:27
Nick Clason | Hybrid Ministry
So actually, there's a carefully curated playlist with all of those elements, calendar discussions and a welcome box that we have and communication issues linked right here. Tap the video. Go ahead and check it out on YouTube. But step number one is you need to have and this is the one that most skipped. But you need to have a reputable website okay.

00:01:51:28 - 00:02:17:08
Nick Clason | Hybrid Ministry
Because if you want a quote as this question says an at a glance calendar, then you need to have a website that is actually up to date that when people don't have the information that they need from your calendar, they know where they can go and what they should do. In fact, everyone in our student ministry knows and understands that like the calendar doesn't exist with this this piece of literature that they're bringing home.

00:02:17:08 - 00:02:43:03
Nick Clason | Hybrid Ministry
This is, again, as the question as this is high level, this is simply highlights. This isn't every single thing. I've seen calendars designed with every single thing, the entire calendar for the year. But like that, that is not what we pass out. And I'm going to share multiple different reasons why. But one of the reasons is because our website handles a lot of the rest of the stuff that is going to be needed in order to communicate that.

00:02:43:05 - 00:03:04:29
Nick Clason | Hybrid Ministry
So you need to make sure that you have a website that's actually like navigate. Well, that's decent. It's a decent guest experience and it's up to date. The second thing is you want something that's designed well. If you look at the one here on screen, this is one that we, are giving away. Link down below. The templated, the blank version.

00:03:05:01 - 00:03:29:13
Nick Clason | Hybrid Ministry
This is within our church's approved brand color palette and guides. So like, these are the student ministry colors within our church's color palette. So that's the first step of it. The second thing is like when I'm designing it, I typically choose a font or two that are like our fonts for the year. And then I'm just gonna be honest, like, icons are fun, but like, emojis are great.

00:03:29:13 - 00:03:50:09
Nick Clason | Hybrid Ministry
And I try to just like link an emoji to some of the different events that we have. And that does a great job for it. The other thing is, like you see off to the side, here's like I also try to create some sort of icon that goes with like this season. So for fall we've done like coffee cups or we've done football helmets for the summer, we've done suns.

00:03:50:09 - 00:04:11:18
Nick Clason | Hybrid Ministry
And we, you know, in the spring we've done flowers. And so it gets tricky, especially if you're trying to do different ones and you're like doing them year over year. But you'll see the one linked right here. And you can go ahead and get the templated version link down below in the description. But you want your design to be something that, like, feels a little bit familiar but doesn't feel identical because you don't want them to think I've already got this.

00:04:11:18 - 00:04:28:15
Nick Clason | Hybrid Ministry
Like they need to understand, like, no, this is a new one. Hey, quick break. Let me ask you a question. Are you still waking up every day? Is youth pastor scrambling to figure out what you need to post on your social media? Blurry dodgeball. Pick a video that your leader sent you that's a little bit pixelated, because iPhone still hasn't updated fully to RCS yet.

00:04:28:15 - 00:04:50:24
Nick Clason | Hybrid Ministry
You see, you don't need that kind of stress this fall. That's why I created these the fall seasonal social media pack for youth pastors. It is three months worth of done for you content done for you, paired with some customization so that you and your leaders and your students are the faces and the personalities on your student ministry Instagram, TikTok, and YouTube shorts feed.

00:04:50:29 - 00:05:10:25
Nick Clason | Hybrid Ministry
So here's the thing. You can grab my pack right now over on Patreon. And did you know that monthly hybrid here? A Patreon members who only pay $4 per month and get a bonus podcast? They get this pack completely for free. So if you do the math for three months worth of social media content, it's only $12 where the pack is 1799.

00:05:10:25 - 00:05:37:27
Nick Clason | Hybrid Ministry
Either way, it is a steal for you and it will take away the stress of posting. And you can grab that pack right now and start becoming a master at social media and hybrid ministry. In your youth ministry context, rooting for you as you are crushing it this fall in your student ministry. And another major thing that you're going to want to do here, which is level three, is you only want to include events that you, particularly and specifically choose.

00:05:37:27 - 00:06:00:21
Nick Clason | Hybrid Ministry
And want to highlight. You don't want to put every single thing on your calendar. No, no, you want things that you only want at a high level. And so the way to make it visually appealing, in my opinion, and in my book, and to make it small and concise, is to not overwhelm it with information, but to only make it things that are noteworthy for families to know.

00:06:00:21 - 00:06:23:26
Nick Clason | Hybrid Ministry
For example, we a lot of times say we meet every single Sunday. We meet every single Wednesday. However, these are ones you want to know about, and these are also ones that you want to know that we're not meeting because we meet every single week. But these in particular take note. We are not meeting. Additionally, and especially as it pertains to our spring calendar, we will post things about our, about our like winter weekend.

00:06:23:26 - 00:06:44:09
Nick Clason | Hybrid Ministry
And we'll also post, say, the dates for our summer camp communications already gone out for that. By the time this calendar gets in the hands of our students mid-year and like December. But this one is important that it just, you know, it gets on there because it's actually going to happen during this cycle, which I should say, for context, we produce three calendars per year.

00:06:44:09 - 00:07:05:20
Nick Clason | Hybrid Ministry
We produce a fall one, we produce a spring one, and then we also produce a summer one. And so in light of that, we're pumping out calendars three different times per year to get into the hands of students. The fourth level, and this I think, is, one of them, the most impressive, like, decisions that I ever stumbled into.

00:07:05:20 - 00:07:24:22
Nick Clason | Hybrid Ministry
I honestly can't even tell you how I stumbled into it. And I would say that this is the key. However, level five, is a new one that we've recently unlocked, and I think it's even better. But number four is we make this design and then we print this using like sticker mule. We print this on a magnet.

00:07:24:25 - 00:07:43:07
Nick Clason | Hybrid Ministry
Here's the psychology. Here's my thought behind it. Right. Everyone passes out a calendar for the year. There's the sports calendar. There's the academic calendar. And in a lot of cases, there's the youth group calendar. But what I want and maybe this is just my competitiveness, but like I want my calendar to be the thing holding on other calendars.

00:07:43:07 - 00:08:05:03
Nick Clason | Hybrid Ministry
Right. Like if you got your sports calendar, I want the youth calendar to be the thing that is keeping the sports calendar affixed to the fridge. That puts us on top of it. And they're probably going to choose sports over student ministry. But I just like to think in my own head, like, think about all of these calendars that are on magnets, that are on people's fridges, that are at the top of line, top of sight.

00:08:05:03 - 00:08:33:21
Nick Clason | Hybrid Ministry
And hopefully they're seeing, and remembering and keeping us again, top of mind. The fifth and final level, which I think is like the ultimate is, you'll see here. And you've probably noticed that we actually and this is helpful because of our website, we build our website and our calendar on our website, on the provider of, of nucleus, and on nucleus, what you can do is you can link in a dot ICS, which is an iCal calendar extension.

00:08:33:21 - 00:08:48:27
Nick Clason | Hybrid Ministry
So it's all you put in like your phone. But it's also like a shareable option out of like even a Google calendar. So we create just like a Google Calendar, we keep the Google Calendar up to date. That auto populates to our website, right? Which is like again, and I said, like, you want to make sure that your, your website is up to date.

00:08:48:27 - 00:09:09:00
Nick Clason | Hybrid Ministry
And if people land on your website, that's information is not on your your big calendar, your highlight calendar, your magnet calendar that they do end up on your website, they're able to obtain the information that they need and that they're looking for. But then we've created a QR code where they can simply subscribe to the calendar in their phones.

00:09:09:07 - 00:09:32:15
Nick Clason | Hybrid Ministry
And so this is, in my opinion, the penultimate, because this makes these, at a glance calendars great, but not the most crucial thing. I think a lot of youth pastors treat this calendars the most crucial thing. But what happens when students don't have access to it? What happens when they lose it? What happens when you give it to them and they accidentally set it down before they get it into the hands of their parents?

00:09:32:18 - 00:09:56:22
Nick Clason | Hybrid Ministry
If a parent can subscribe to our calendar, then they will never miss an event. They'll never miss an update. It will be populated onto the very device and onto the very app that they use to manage and control their entire life. Their calendar app. And what a better place than for your youth ministry and your church calendar to be on parents phones and on students phones.

00:09:56:22 - 00:10:18:01
Nick Clason | Hybrid Ministry
And so put a QR code, put some sort of link where they can go and they can subscribe to the events. And so all of the events are exactly where they're supposed to be and where you ultimately want them to be at the end of the day, remember, the goal of this is communication so that people know what's going on and that they then also hopefully choose to attend your church and your event in your youth group.

00:10:18:04 - 00:10:39:25
Nick Clason | Hybrid Ministry
The the goal and this is not a beautiful calendar. Hopefully we can help you create one. And once again link down below free in the in the podcast or YouTube description. But the goal is communication at its core. And so that fifth and final layer adding adding a QR code so that people and parents can, subscribe to your church and your youth ministry calendar.

00:10:40:01 - 00:10:54:15
Nick Clason | Hybrid Ministry
Such a game changer. Well, hey everyone, the next episode is linked right here on the screen as well as the subscribe button. If you found this episode helpful, a payment for this free calendar would be amazing. A like a subscribe and share it with a friend. But until next time. And as always, don't forget. Stay hybrid.

]]> Episode 171: Grow Your Youth Group: EXPLOSIVE Attendance Secrets https://www.hybridministry.xyz/171 d0e78d66-6bd7-415a-acef-3ab0f166b880 Thu, 16 Oct 2025 05:00:00 -0500 Nick Clason 171 Grow Your Youth Group: EXPLOSIVE Attendance Secrets full Nick Clason These 5 Shifts in my approach to volunteers revolutionized by youth ministry. These aren’t quick hacks — they’re the foundational principles that changed my thinking but they led to real, measurable growth. The best news of all, not for me in the moment, but you is that each of these shifts were like levels in a video game that come with the big bad boss of a failure story that I had to defeat, from one of my 15 years in youth ministry, each boss becoming more and more epic, the final one left me questioning not only my job, but my career in ministry. 17:39 no These 5 Shifts in my approach to volunteers revolutionized by youth ministry. These aren’t quick hacks — they’re the foundational principles that changed my thinking but they led to real, measurable growth. The best news of all, not for me in the moment, but you is that each of these shifts were like levels in a video game that come with the big bad boss of a failure story that I had to defeat, from one of my 15 years in youth ministry, each boss becoming more and more epic, the final one left me questioning not only my job, but my career in ministry. 🍂 FALL SOCIAL MEDIA PACK https://www.patreon.com/posts/fall-seasonal-137477671?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=postsharecreator&utmcontent=join_link 🦸 HYBRID HEROES GET THE PACK FOR FREE! https://www.patreon.com/hybridministry SHOW NOTES Shownotes & Transcripts https://www.hybridministry.xyz/171 100th Episode - How it Started https://youtu.be/q0L-Dxhs7cI 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz -------------- 🎉 FREE STUFF 🎉 We have all kinds of FREE Things that you can use in your context! The best way to pay us back is a review or a YouTube Subscribe! https://www.linktr.ee/clasonnick -------------- 🛠️TOOLS I USE THAT CAN HELP YOU! Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products //VIDIQ https://vidiq.com/hybrid //BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym //OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit -------------- 🕰️TIMECODES 00:00 5 Levels of Volunteer Shifts 01:14 FAQ Playlist 02:04 Level 1: Chaos 04:21 Level 2: Lone Ranger 07:38 Level 3: Event 11:08 Level 4: Desperation 15:03 Level 5: Arrogance -------------- TRANSCRIPT 00:00:00:08 - 00:00:25:03 Nick Clason | Hybrid Ministry For years, I thought the formula to youth ministry growth were better sermons and bigger events and flashier games. But I'm just going to be honest, none of that, none of it moved the needle. It wasn't until I learned not only that volunteer leaders matter, but it's when I unlocked these five shifts. It directly impacted the size in the health in the reach of my youth ministry. 00:00:25:04 - 00:00:46:23 Nick Clason | Hybrid Ministry These aren't just some quick hacks. No, they're foundational principles that have revolutionized my thinking and led to real, measurable growth. But the best news of all for you? Not necessarily me. In each of these moments is that each one of these shifts, similar to like levels in a video game, come with a big bad boss of a failure story. 00:00:46:23 - 00:01:08:25 Nick Clason | Hybrid Ministry And I'm going to share each and every one of those failure stories with you until I had to defeat a different boss in one of my different 15 years of youth ministry, each boss becoming worse and the failure stories becoming more and more epic until we get to the final one, which left me not only questioning my job in that church, but also my youth ministry career. 00:01:08:27 - 00:01:29:00 Nick Clason | Hybrid Ministry We're going to share these together in the hybrid ministry. So welcome everyone. Glad to have you. Well what's up everybody. Welcome to the Hybrid Minister Show. If you didn't know, we've been in a playlist here, talking and answering some different questions that I stumbled across in youth pastor Facebook groups. And this one today says I have officially crossed the line of 50 small group leaders. 00:01:29:00 - 00:01:47:00 Nick Clason | Hybrid Ministry And for those of you who have 50 plus volunteers that are deeply invested in a week, how is you? How is your leadership of that team different than maybe a smaller team or so those of you who've crossed that line, how did you shift your leadership? So we're going to talk about the five levels of leadership, shifts that I've made. 00:01:47:02 - 00:02:07:13 Nick Clason | Hybrid Ministry And, frankly, I'm sitting right now at a position with greater than 50 leaders, and I would attribute, some of these shifts to be, what, some of those kind of, like, main things are. So with kind of that context out of the way, let's look through and chat through the five different levels. So the first level was the chaos level okay. 00:02:07:13 - 00:02:22:17 Nick Clason | Hybrid Ministry So like in this chaos level I would constantly be frantically getting things set up. And I don't know about you, but I'm a little bit of a time optimist. And so what that means is like if I was like, okay, youth group starts at six, that means I need to get there at five to start getting things ready. 00:02:22:20 - 00:02:40:18 Nick Clason | Hybrid Ministry I quickly learned I had to start moving that time back more and more because, you know, one of the things that would happen is I'm getting ready when students start showing up and I think they're going to show up at like 550, but instead students show up at like 530, and I am running out of time to get things set up. 00:02:40:18 - 00:03:02:03 Nick Clason | Hybrid Ministry And I feel chaotic in my spirit as they're there. And I'm also not able to give them any sort of attention or any sort of like relational equity, because I'm getting set up. So the next week I bump it back to five to maybe say 430, so I get a little bit more time. But then as I grow and as things in the ministry get more and more elaborate, and as we add more and more elements, I need more and more time. 00:03:02:05 - 00:03:21:08 Nick Clason | Hybrid Ministry So the shift I had to make was the shift from the chaos to the control. Right? And so I could be in control. I could make that a moment that I actually owned that thing. And that was honestly a very like level one, very rookie mistake. And so the main shift I had to do is I had to start getting ready earlier. 00:03:21:08 - 00:03:36:25 Nick Clason | Hybrid Ministry I had to start planning before Wednesday. I had to start planning on Tuesday, I had to start setting up earlier in the day. Whatever I needed to do. And the feel is this is that, early on, kids would walk in while I'm getting ready and I would be annoyed that a kid is there and like, I shouldn't be that way. 00:03:36:25 - 00:03:53:27 Nick Clason | Hybrid Ministry Like, I'm a youth pastor, right? And so the shift, the very simple shift I had to make was if I just get set up earlier, then when a kid walks in, I'm done. They're not taking away something that I feel like I need to do, and I can devote and give my full attention to that kid who shows up early, which is a great thing for that kid. 00:03:53:27 - 00:04:14:23 Nick Clason | Hybrid Ministry And with just that small, subtle shift, I started to see, more and more kind of like growth. I was more prepared for my leaders. I wasn't scrambling to get them things like printed out and handouts and service orders and all those types of things like those are all ready to go. When I started to do that, when I was more in control, when I was in less of a chaotic vibe, that all started to help. 00:04:14:23 - 00:04:35:29 Nick Clason | Hybrid Ministry Now, there wasn't much right in that first level, as it pertains with volunteer leaders, because the second level here is the lone Ranger level. And for many, many years in youth ministry, I felt like it was my job because frankly, I'm getting paid by the church to do the youth ministry. But it wasn't until I started to learn this idea of delegation. 00:04:36:01 - 00:04:57:12 Nick Clason | Hybrid Ministry Right? And, the only real moments where I was able to get to a spot where I realized I had to go from Lone Ranger to delegation was when I had to defeat this big, bad boss. One Thursday. I was sitting in my office and I had, like, 20 to 25 new student, welcome. Like postcards that I had to write. 00:04:57:12 - 00:05:21:04 Nick Clason | Hybrid Ministry It was just something that we had to do. Every time we had a new student, we had to write out a card. And every single week at this church, I was getting more and more new students, like 20, 25, like I was at a multi-site megachurch, and I was getting more than 20 new students every single week. And so I was, I had just started, taking over that position full time, independently. 00:05:21:04 - 00:05:37:28 Nick Clason | Hybrid Ministry I had worked with, a coworker for, several months, and it was my first week without her, as kind of my counterpart in my my boss walks in, who's my campus pastor who didn't know anything about these cards or anything like that. It wasn't him who assigned those to me. And so he's like, hey, you got a minute? 00:05:37:28 - 00:06:02:07 Nick Clason | Hybrid Ministry And I was like, literally, no. And I didn't look up. And I kept frantically writing while he's at my door and I'm trying to talk within. I'm trying to have conversation with them. I can't even remember what it was about, but. And I knew that that was rude. I knew I should have put my pin down. I looked at him, but what that was going to mean was I wasn't going to get to leave work on time when I needed to leave work, and that was also a value of mine. 00:06:02:07 - 00:06:25:04 Nick Clason | Hybrid Ministry And so in that moment, I was like, I never want to get to the spot again. Like, I need to delegate some of this off. I need to do what only I can do. And there are plenty of volunteers and there are plenty of people. I had an amazing check in team that could have very easily at the end of check in when you know, it's like, let's say the event starts at six and it's 610 and most of the students have checked in. 00:06:25:06 - 00:06:46:09 Nick Clason | Hybrid Ministry They're there for the next hour and 20 minutes like they had plenty of time to write 25 notes between five of them, you know what I'm saying? But I didn't delegate it to them. So therefore the fail was that it ended up on my desk the very next day. And I had, instead of five cards to write, which is what five different volunteers with 25 cards would have, written. 00:06:46:15 - 00:07:06:13 Nick Clason | Hybrid Ministry I wrote all 25 of them, and so I had to learn to start delegating. And it took a minute. And that's part of the the, the fail in this is that it takes a minute to get up over that initial hurdle of creating a system of delegation, like getting the postcards down there, telling them where they are, telling them how to check on who the first time guests are. 00:07:06:20 - 00:07:27:25 Nick Clason | Hybrid Ministry You know how we're going to handle that, because they might not know in the moment, like when a kid checks in. But once we get past all of that, then, I start to experience a little bit more, success. And I beat that level. Of delegation. We all know that there's only a certain amount of capacity that any one person has, and you might be a person with an extraordinarily high capacity. 00:07:27:25 - 00:07:47:03 Nick Clason | Hybrid Ministry But as your church and as your youth ministry grows, you're going to reach a breaking point where you definitely need to move on and defeat that big bad boss to delegation. Which led me then to my third level, where I had to shift my mindset, from the event is this is the event level. I had to move from event to hybrid. 00:07:47:03 - 00:08:06:16 Nick Clason | Hybrid Ministry And the fail is that early on in some of my early on days, every single event was crucial, and every single attendance marker in that event was even more crucial. So if we had a big event, the first thing I was doing was I was checking guest cards and I was checking our, check in kiosks because I wanted to see how many kids we had. 00:08:06:21 - 00:08:24:26 Nick Clason | Hybrid Ministry And I thought to myself, you know, like, if we have this event and last event we had, say 50 kids, I wanted to get to 55, or I wanted to get to 60, or I wanted to get to 65. And I started to put all my effort and my worth honestly into that bottom line number. And I started making it all about events. 00:08:24:26 - 00:08:46:02 Nick Clason | Hybrid Ministry And then Covid happened and what I realized during Covid, was that we had and I actually share this entire story right here at this video linked up, here at the top of the screen in my 100th episode, I made a little documentary style, like, kind of how and where this hybrid thing all came from. But what I realized was that there were multiple avenues of touch points. 00:08:46:02 - 00:09:09:17 Nick Clason | Hybrid Ministry In fact, my very first day, on a job at a church was the first day of Covid. And in that I realized, out of sheer like constraints, like we didn't have in-person, I couldn't speak to the students live in a room. So all of the normal touchpoints were gone. And so I had to get creative about how we can still connect with students through writing things like postcards, which probably were some of that started. 00:09:09:17 - 00:09:27:22 Nick Clason | Hybrid Ministry But I wasn't delegating quite yet. Right. Or, social media or all those types of things. And that's really where a lot of this hybrid stuff came from, realizing that we can still do pastoral care even when we're not in the room. Now, I wouldn't recommend, like, Covid going back to that where we we're never in the room and that's never a possibility. 00:09:27:29 - 00:09:45:21 Nick Clason | Hybrid Ministry But there's some both and right there's there's the both of being able to be in the room and also some of the pastoral care that can happen when we're not in the room and we can lean in to some of that sort of hybrid thing. And so the fail was when I would ride or die based off of some of those event numbers. 00:09:45:25 - 00:10:02:13 Nick Clason | Hybrid Ministry But I had to get over and realize that Covid allows me to have more touch points with it, which is honestly the entire reason why this podcast exists. Hey quick break, let me ask you a question. Are you still waking up every day? Is youth pastor scrambling to figure out what you need to post on your social media? 00:10:02:15 - 00:10:31:28 Nick Clason | Hybrid Ministry Blurry dodgeball. Pick a video that your leader sent you that's a little bit pixelated, because iPhone still hasn't updated fully to RCS yet. You see, you don't need that kind of stress this fall. That's why I created this, the fall seasonal social media pack for youth pastors. It is three months worth of done for you content done for you, paired with some customization so that you and your leaders and your students are the faces and the personalities on your student ministry Instagram, TikTok, and YouTube shorts feed. 00:10:32:02 - 00:10:51:27 Nick Clason | Hybrid Ministry So here's the thing. You can grab my pack right now over on Patreon. And did you know that monthly Hybrid hero Patreon members who only pay $4 per month and get a bonus podcast? They get this pack completely for free. So if you do the math for three months worth of social media content, it's only $12 where the pack is 1799. 00:10:51:27 - 00:11:11:09 Nick Clason | Hybrid Ministry Either way, it is a steal for you and it will take away the stress of posting. And you can grab that pack right now and start becoming a master at social media and hybrid ministry. In your youth ministry context, rooting for you as you are crushing it this fall in your student ministry. The fourth level is to move. 00:11:11:11 - 00:11:35:14 Nick Clason | Hybrid Ministry This is called the desperation level. I don't know if you've ever been there before, but you look at a spreadsheet and you just realize, like, man, I have so many gaps. I have so many holes in our, volunteer schedule and so you're desperate and you're recruiting people that, might not even be the best fit. You're recruiting people that you don't even really want to recruit, but you are desperate. 00:11:35:16 - 00:11:55:01 Nick Clason | Hybrid Ministry And, the shift I had to make was I had to move from desperation to confidence. And the confidence comes from this. Right. And I don't know how to tell you to to move from this aside from prayer, and just a mindset shift. But the confidence should come from the fact that this is not your student ministry. 00:11:55:06 - 00:12:12:20 Nick Clason | Hybrid Ministry And while, yes, you're being paid to run and manage this student ministry, this is God's church. And Jesus told Peter that the gates of hell will not prevail against his church, that he is going to set up like you have the ability. And so therefore, you should have the confidence to lean on that promise. This is God's church. 00:12:12:20 - 00:12:31:04 Nick Clason | Hybrid Ministry This is God's student ministry. And so you don't have to be desperate. He cares more about it than you do. And so I will tell you one year, this is the boss that I had to defeat. This is the fail story that I had to overcome. One year I was, rolling hard. Like the weeks were just going by me to do. 00:12:31:10 - 00:12:49:12 Nick Clason | Hybrid Ministry And all of a sudden, like, the the drop dead deadline for me where I needed to have all my leaders in place for small groups and new students and promotion week, we did it at the end of the summer. And so it was like early to mid August, which meant by like Labor Day or maybe even a little bit before that was going to be back to school. 00:12:49:14 - 00:13:04:20 Nick Clason | Hybrid Ministry We were going to be having new students roll on up into our student ministry, and this particular class of students had a couple of kids in it that were, known throughout the entire church that like, they were tough ones. Right. And so I was having a really hard time because no one really wanted to be their leader. 00:13:04:23 - 00:13:27:06 Nick Clason | Hybrid Ministry And so, I was I was trying in that moment to practice the confidence. And I remember, low key inside freaking out. But I was sitting in church, okay. And I just, I remember exactly where I was sitting, and I looked across the auditorium a little bit of the ways, and I laid eyes on just this dude. 00:13:27:06 - 00:13:45:05 Nick Clason | Hybrid Ministry And I knew, that he worked with, the homeless shelter in town. I knew that he had kind of like a, history of volunteering in sort of that arena and and he worked with a demographics that were maybe a little bit, above and beyond what our normal volunteers were used to working with, let's just say. 00:13:45:08 - 00:14:06:16 Nick Clason | Hybrid Ministry And I looked at him and I felt the Spirit of God say, go ask him. And so I went straight over to him and I said, hey, I got an idea for you, and I got a proposition. And we hadn't even really met. Right? Like his, his step kids were in my ministry, so like, we had that relationship like him, and I hadn't really talked very much, and he jumped in, and it was a beautiful pairing. 00:14:06:16 - 00:14:24:21 Nick Clason | Hybrid Ministry It was a beautiful like decision. Like he was exactly the right guy for that moment. And I just remember I look back at that story a lot of times and that's a success story, frankly. But it was almost a fail story because I almost didn't have enough volunteers to start the year. But God reminded me, this is my student ministry. 00:14:24:21 - 00:14:43:23 Nick Clason | Hybrid Ministry This is not yours. And so, you should still put the work in. You should still make the asks, you should still do the recruiting. But at the end of the day, you can operate out of a position of confidence. And quite frankly, this is something that I'm always working on because even in my current setting right now, we're still short a few volunteers. 00:14:43:23 - 00:15:03:25 Nick Clason | Hybrid Ministry But I'm not trying to be desperate. I'm trying to come from a position of strength, and I'm trying to come from a position of confidence. And when I did that in my spirit, well, maybe not all the holes got plugged from a pragmatic standpoint in my spirit, I was able to rest and relax and just lean on God and realizing this is his student ministry. 00:15:03:25 - 00:15:20:03 Nick Clason | Hybrid Ministry Which leads me to my fifth level. And it was the arrogance level, right? Very similar to level two, which is the Lone Ranger level behind the Lone Ranger level is this idea that, like, I can do it and I want people to know that I can do it, that I can do an amazing job in the Lone Ranger level. 00:15:20:03 - 00:15:43:09 Nick Clason | Hybrid Ministry It's I'm just bad at delegating. But in this level, not only was I bad at delegating, I refused to delegate because I wanted the glory. I wanted the accolades, I wanted the credit and the the massive fail story. And this is, I was brand new in a church, and I changed what they did for camp. So the first year I went, it was my actual very first week on the job. 00:15:43:09 - 00:16:04:12 Nick Clason | Hybrid Ministry I went to camp the very next year. I knew in my spirit I wanted to run my own camp. I wanted, all of the the glory, all the accolades that went along with that. And I could have gotten my leaders on board, but I was a being a lone Ranger and b being arrogant because I wanted to prove that I could do it, and I wanted them to be impressed with what I could do and what I could pull off. 00:16:04:12 - 00:16:21:12 Nick Clason | Hybrid Ministry And frankly, what we pulled off was great. And we had a lot of like, God still used it, right? It's like that verse where where Paul says, like, I don't care why people are preaching. Like the fact that, Jesus is being preached like that's still the wind, but like, in that, like I lost a lot of equity. 00:16:21:12 - 00:16:42:01 Nick Clason | Hybrid Ministry I lost a lot of track record. I lost a lot of trust with my leaders. And one night I was sitting out outside on, like a bank at the camp, kind of in a private spot, fielding a phone call from my senior pastor who said, hey, listen, if you wouldn't have handled this conversation a little bit better, we might be talking about your job. 00:16:42:06 - 00:17:03:08 Nick Clason | Hybrid Ministry And I was I was in that moment was one of my deepest, darkest, worst kind of moments in all of ministry. And simply, it was because I needed to make the shift from arrogance to humility and realized that the the leaders that God had put around me got to put around them, put them around me, to help maybe overcome some of the weaknesses that he knew that that I had. 00:17:03:15 - 00:17:28:21 Nick Clason | Hybrid Ministry And I could lean on them and I could trust them. And they were willing participants and willing people there that wanted to help me. I had to defeat that big, bad boss of arrogance. So these five leadership shifts have absolutely revolutionized my thinking. From chaos to control, from Lone Ranger to delegation, from event based to a hybrid ministry strategy, from desperation to confidence, and finally from arrogance to humility. 00:17:28:26 - 00:17:38:23 Nick Clason | Hybrid Ministry And I pray, and I hope that you can make those five shifts in your youth ministry and in your volunteer leadership delegation rooting you on. And don't forget, my friends, to stay hybrid. youth ministry, youth pastor training, grow your youth group, volunteer leader tips, student ministry leadership, delegation in ministry, hybrid ministry, youth group strategy, ministry growth tips, how to lead volunteers, small group leaders, youth group chaos, leadership development, church leadership, discipleship strategies, youth group recruiting, confidence in ministry, humility in leadership, ministry mistakes, ministry lessons, next gen ministry, church growth, volunteer recruiting These 5 Shifts in my approach to volunteers revolutionized by youth ministry.
These aren’t quick hacks — they’re the foundational principles that changed my thinking but they led to real, measurable growth.

The best news of all, not for me in the moment, but you is that each of these shifts were like levels in a video game that come with the big bad boss of a failure story that I had to defeat, from one of my 15 years in youth ministry, each boss becoming more and more epic, the final one left me questioning not only my job, but my career in ministry.

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🕰️TIMECODES
00:00 5 Levels of Volunteer Shifts
01:14 FAQ Playlist
02:04 Level 1: Chaos
04:21 Level 2: Lone Ranger
07:38 Level 3: Event
11:08 Level 4: Desperation
15:03 Level 5: Arrogance

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TRANSCRIPT
00:00:00:08 - 00:00:25:03
Nick Clason | Hybrid Ministry
For years, I thought the formula to youth ministry growth were better sermons and bigger events and flashier games. But I'm just going to be honest, none of that, none of it moved the needle. It wasn't until I learned not only that volunteer leaders matter, but it's when I unlocked these five shifts. It directly impacted the size in the health in the reach of my youth ministry.

00:00:25:04 - 00:00:46:23
Nick Clason | Hybrid Ministry
These aren't just some quick hacks. No, they're foundational principles that have revolutionized my thinking and led to real, measurable growth. But the best news of all for you? Not necessarily me. In each of these moments is that each one of these shifts, similar to like levels in a video game, come with a big bad boss of a failure story.

00:00:46:23 - 00:01:08:25
Nick Clason | Hybrid Ministry
And I'm going to share each and every one of those failure stories with you until I had to defeat a different boss in one of my different 15 years of youth ministry, each boss becoming worse and the failure stories becoming more and more epic until we get to the final one, which left me not only questioning my job in that church, but also my youth ministry career.

00:01:08:27 - 00:01:29:00
Nick Clason | Hybrid Ministry
We're going to share these together in the hybrid ministry. So welcome everyone. Glad to have you. Well what's up everybody. Welcome to the Hybrid Minister Show. If you didn't know, we've been in a playlist here, talking and answering some different questions that I stumbled across in youth pastor Facebook groups. And this one today says I have officially crossed the line of 50 small group leaders.

00:01:29:00 - 00:01:47:00
Nick Clason | Hybrid Ministry
And for those of you who have 50 plus volunteers that are deeply invested in a week, how is you? How is your leadership of that team different than maybe a smaller team or so those of you who've crossed that line, how did you shift your leadership? So we're going to talk about the five levels of leadership, shifts that I've made.

00:01:47:02 - 00:02:07:13
Nick Clason | Hybrid Ministry
And, frankly, I'm sitting right now at a position with greater than 50 leaders, and I would attribute, some of these shifts to be, what, some of those kind of, like, main things are. So with kind of that context out of the way, let's look through and chat through the five different levels. So the first level was the chaos level okay.

00:02:07:13 - 00:02:22:17
Nick Clason | Hybrid Ministry
So like in this chaos level I would constantly be frantically getting things set up. And I don't know about you, but I'm a little bit of a time optimist. And so what that means is like if I was like, okay, youth group starts at six, that means I need to get there at five to start getting things ready.

00:02:22:20 - 00:02:40:18
Nick Clason | Hybrid Ministry
I quickly learned I had to start moving that time back more and more because, you know, one of the things that would happen is I'm getting ready when students start showing up and I think they're going to show up at like 550, but instead students show up at like 530, and I am running out of time to get things set up.

00:02:40:18 - 00:03:02:03
Nick Clason | Hybrid Ministry
And I feel chaotic in my spirit as they're there. And I'm also not able to give them any sort of attention or any sort of like relational equity, because I'm getting set up. So the next week I bump it back to five to maybe say 430, so I get a little bit more time. But then as I grow and as things in the ministry get more and more elaborate, and as we add more and more elements, I need more and more time.

00:03:02:05 - 00:03:21:08
Nick Clason | Hybrid Ministry
So the shift I had to make was the shift from the chaos to the control. Right? And so I could be in control. I could make that a moment that I actually owned that thing. And that was honestly a very like level one, very rookie mistake. And so the main shift I had to do is I had to start getting ready earlier.

00:03:21:08 - 00:03:36:25
Nick Clason | Hybrid Ministry
I had to start planning before Wednesday. I had to start planning on Tuesday, I had to start setting up earlier in the day. Whatever I needed to do. And the feel is this is that, early on, kids would walk in while I'm getting ready and I would be annoyed that a kid is there and like, I shouldn't be that way.

00:03:36:25 - 00:03:53:27
Nick Clason | Hybrid Ministry
Like, I'm a youth pastor, right? And so the shift, the very simple shift I had to make was if I just get set up earlier, then when a kid walks in, I'm done. They're not taking away something that I feel like I need to do, and I can devote and give my full attention to that kid who shows up early, which is a great thing for that kid.

00:03:53:27 - 00:04:14:23
Nick Clason | Hybrid Ministry
And with just that small, subtle shift, I started to see, more and more kind of like growth. I was more prepared for my leaders. I wasn't scrambling to get them things like printed out and handouts and service orders and all those types of things like those are all ready to go. When I started to do that, when I was more in control, when I was in less of a chaotic vibe, that all started to help.

00:04:14:23 - 00:04:35:29
Nick Clason | Hybrid Ministry
Now, there wasn't much right in that first level, as it pertains with volunteer leaders, because the second level here is the lone Ranger level. And for many, many years in youth ministry, I felt like it was my job because frankly, I'm getting paid by the church to do the youth ministry. But it wasn't until I started to learn this idea of delegation.

00:04:36:01 - 00:04:57:12
Nick Clason | Hybrid Ministry
Right? And, the only real moments where I was able to get to a spot where I realized I had to go from Lone Ranger to delegation was when I had to defeat this big, bad boss. One Thursday. I was sitting in my office and I had, like, 20 to 25 new student, welcome. Like postcards that I had to write.

00:04:57:12 - 00:05:21:04
Nick Clason | Hybrid Ministry
It was just something that we had to do. Every time we had a new student, we had to write out a card. And every single week at this church, I was getting more and more new students, like 20, 25, like I was at a multi-site megachurch, and I was getting more than 20 new students every single week. And so I was, I had just started, taking over that position full time, independently.

00:05:21:04 - 00:05:37:28
Nick Clason | Hybrid Ministry
I had worked with, a coworker for, several months, and it was my first week without her, as kind of my counterpart in my my boss walks in, who's my campus pastor who didn't know anything about these cards or anything like that. It wasn't him who assigned those to me. And so he's like, hey, you got a minute?

00:05:37:28 - 00:06:02:07
Nick Clason | Hybrid Ministry
And I was like, literally, no. And I didn't look up. And I kept frantically writing while he's at my door and I'm trying to talk within. I'm trying to have conversation with them. I can't even remember what it was about, but. And I knew that that was rude. I knew I should have put my pin down. I looked at him, but what that was going to mean was I wasn't going to get to leave work on time when I needed to leave work, and that was also a value of mine.

00:06:02:07 - 00:06:25:04
Nick Clason | Hybrid Ministry
And so in that moment, I was like, I never want to get to the spot again. Like, I need to delegate some of this off. I need to do what only I can do. And there are plenty of volunteers and there are plenty of people. I had an amazing check in team that could have very easily at the end of check in when you know, it's like, let's say the event starts at six and it's 610 and most of the students have checked in.

00:06:25:06 - 00:06:46:09
Nick Clason | Hybrid Ministry
They're there for the next hour and 20 minutes like they had plenty of time to write 25 notes between five of them, you know what I'm saying? But I didn't delegate it to them. So therefore the fail was that it ended up on my desk the very next day. And I had, instead of five cards to write, which is what five different volunteers with 25 cards would have, written.

00:06:46:15 - 00:07:06:13
Nick Clason | Hybrid Ministry
I wrote all 25 of them, and so I had to learn to start delegating. And it took a minute. And that's part of the the, the fail in this is that it takes a minute to get up over that initial hurdle of creating a system of delegation, like getting the postcards down there, telling them where they are, telling them how to check on who the first time guests are.

00:07:06:20 - 00:07:27:25
Nick Clason | Hybrid Ministry
You know how we're going to handle that, because they might not know in the moment, like when a kid checks in. But once we get past all of that, then, I start to experience a little bit more, success. And I beat that level. Of delegation. We all know that there's only a certain amount of capacity that any one person has, and you might be a person with an extraordinarily high capacity.

00:07:27:25 - 00:07:47:03
Nick Clason | Hybrid Ministry
But as your church and as your youth ministry grows, you're going to reach a breaking point where you definitely need to move on and defeat that big bad boss to delegation. Which led me then to my third level, where I had to shift my mindset, from the event is this is the event level. I had to move from event to hybrid.

00:07:47:03 - 00:08:06:16
Nick Clason | Hybrid Ministry
And the fail is that early on in some of my early on days, every single event was crucial, and every single attendance marker in that event was even more crucial. So if we had a big event, the first thing I was doing was I was checking guest cards and I was checking our, check in kiosks because I wanted to see how many kids we had.

00:08:06:21 - 00:08:24:26
Nick Clason | Hybrid Ministry
And I thought to myself, you know, like, if we have this event and last event we had, say 50 kids, I wanted to get to 55, or I wanted to get to 60, or I wanted to get to 65. And I started to put all my effort and my worth honestly into that bottom line number. And I started making it all about events.

00:08:24:26 - 00:08:46:02
Nick Clason | Hybrid Ministry
And then Covid happened and what I realized during Covid, was that we had and I actually share this entire story right here at this video linked up, here at the top of the screen in my 100th episode, I made a little documentary style, like, kind of how and where this hybrid thing all came from. But what I realized was that there were multiple avenues of touch points.

00:08:46:02 - 00:09:09:17
Nick Clason | Hybrid Ministry
In fact, my very first day, on a job at a church was the first day of Covid. And in that I realized, out of sheer like constraints, like we didn't have in-person, I couldn't speak to the students live in a room. So all of the normal touchpoints were gone. And so I had to get creative about how we can still connect with students through writing things like postcards, which probably were some of that started.

00:09:09:17 - 00:09:27:22
Nick Clason | Hybrid Ministry
But I wasn't delegating quite yet. Right. Or, social media or all those types of things. And that's really where a lot of this hybrid stuff came from, realizing that we can still do pastoral care even when we're not in the room. Now, I wouldn't recommend, like, Covid going back to that where we we're never in the room and that's never a possibility.

00:09:27:29 - 00:09:45:21
Nick Clason | Hybrid Ministry
But there's some both and right there's there's the both of being able to be in the room and also some of the pastoral care that can happen when we're not in the room and we can lean in to some of that sort of hybrid thing. And so the fail was when I would ride or die based off of some of those event numbers.

00:09:45:25 - 00:10:02:13
Nick Clason | Hybrid Ministry
But I had to get over and realize that Covid allows me to have more touch points with it, which is honestly the entire reason why this podcast exists. Hey quick break, let me ask you a question. Are you still waking up every day? Is youth pastor scrambling to figure out what you need to post on your social media?

00:10:02:15 - 00:10:31:28
Nick Clason | Hybrid Ministry
Blurry dodgeball. Pick a video that your leader sent you that's a little bit pixelated, because iPhone still hasn't updated fully to RCS yet. You see, you don't need that kind of stress this fall. That's why I created this, the fall seasonal social media pack for youth pastors. It is three months worth of done for you content done for you, paired with some customization so that you and your leaders and your students are the faces and the personalities on your student ministry Instagram, TikTok, and YouTube shorts feed.

00:10:32:02 - 00:10:51:27
Nick Clason | Hybrid Ministry
So here's the thing. You can grab my pack right now over on Patreon. And did you know that monthly Hybrid hero Patreon members who only pay $4 per month and get a bonus podcast? They get this pack completely for free. So if you do the math for three months worth of social media content, it's only $12 where the pack is 1799.

00:10:51:27 - 00:11:11:09
Nick Clason | Hybrid Ministry
Either way, it is a steal for you and it will take away the stress of posting. And you can grab that pack right now and start becoming a master at social media and hybrid ministry. In your youth ministry context, rooting for you as you are crushing it this fall in your student ministry. The fourth level is to move.

00:11:11:11 - 00:11:35:14
Nick Clason | Hybrid Ministry
This is called the desperation level. I don't know if you've ever been there before, but you look at a spreadsheet and you just realize, like, man, I have so many gaps. I have so many holes in our, volunteer schedule and so you're desperate and you're recruiting people that, might not even be the best fit. You're recruiting people that you don't even really want to recruit, but you are desperate.

00:11:35:16 - 00:11:55:01
Nick Clason | Hybrid Ministry
And, the shift I had to make was I had to move from desperation to confidence. And the confidence comes from this. Right. And I don't know how to tell you to to move from this aside from prayer, and just a mindset shift. But the confidence should come from the fact that this is not your student ministry.

00:11:55:06 - 00:12:12:20
Nick Clason | Hybrid Ministry
And while, yes, you're being paid to run and manage this student ministry, this is God's church. And Jesus told Peter that the gates of hell will not prevail against his church, that he is going to set up like you have the ability. And so therefore, you should have the confidence to lean on that promise. This is God's church.

00:12:12:20 - 00:12:31:04
Nick Clason | Hybrid Ministry
This is God's student ministry. And so you don't have to be desperate. He cares more about it than you do. And so I will tell you one year, this is the boss that I had to defeat. This is the fail story that I had to overcome. One year I was, rolling hard. Like the weeks were just going by me to do.

00:12:31:10 - 00:12:49:12
Nick Clason | Hybrid Ministry
And all of a sudden, like, the the drop dead deadline for me where I needed to have all my leaders in place for small groups and new students and promotion week, we did it at the end of the summer. And so it was like early to mid August, which meant by like Labor Day or maybe even a little bit before that was going to be back to school.

00:12:49:14 - 00:13:04:20
Nick Clason | Hybrid Ministry
We were going to be having new students roll on up into our student ministry, and this particular class of students had a couple of kids in it that were, known throughout the entire church that like, they were tough ones. Right. And so I was having a really hard time because no one really wanted to be their leader.

00:13:04:23 - 00:13:27:06
Nick Clason | Hybrid Ministry
And so, I was I was trying in that moment to practice the confidence. And I remember, low key inside freaking out. But I was sitting in church, okay. And I just, I remember exactly where I was sitting, and I looked across the auditorium a little bit of the ways, and I laid eyes on just this dude.

00:13:27:06 - 00:13:45:05
Nick Clason | Hybrid Ministry
And I knew, that he worked with, the homeless shelter in town. I knew that he had kind of like a, history of volunteering in sort of that arena and and he worked with a demographics that were maybe a little bit, above and beyond what our normal volunteers were used to working with, let's just say.

00:13:45:08 - 00:14:06:16
Nick Clason | Hybrid Ministry
And I looked at him and I felt the Spirit of God say, go ask him. And so I went straight over to him and I said, hey, I got an idea for you, and I got a proposition. And we hadn't even really met. Right? Like his, his step kids were in my ministry, so like, we had that relationship like him, and I hadn't really talked very much, and he jumped in, and it was a beautiful pairing.

00:14:06:16 - 00:14:24:21
Nick Clason | Hybrid Ministry
It was a beautiful like decision. Like he was exactly the right guy for that moment. And I just remember I look back at that story a lot of times and that's a success story, frankly. But it was almost a fail story because I almost didn't have enough volunteers to start the year. But God reminded me, this is my student ministry.

00:14:24:21 - 00:14:43:23
Nick Clason | Hybrid Ministry
This is not yours. And so, you should still put the work in. You should still make the asks, you should still do the recruiting. But at the end of the day, you can operate out of a position of confidence. And quite frankly, this is something that I'm always working on because even in my current setting right now, we're still short a few volunteers.

00:14:43:23 - 00:15:03:25
Nick Clason | Hybrid Ministry
But I'm not trying to be desperate. I'm trying to come from a position of strength, and I'm trying to come from a position of confidence. And when I did that in my spirit, well, maybe not all the holes got plugged from a pragmatic standpoint in my spirit, I was able to rest and relax and just lean on God and realizing this is his student ministry.

00:15:03:25 - 00:15:20:03
Nick Clason | Hybrid Ministry
Which leads me to my fifth level. And it was the arrogance level, right? Very similar to level two, which is the Lone Ranger level behind the Lone Ranger level is this idea that, like, I can do it and I want people to know that I can do it, that I can do an amazing job in the Lone Ranger level.

00:15:20:03 - 00:15:43:09
Nick Clason | Hybrid Ministry
It's I'm just bad at delegating. But in this level, not only was I bad at delegating, I refused to delegate because I wanted the glory. I wanted the accolades, I wanted the credit and the the massive fail story. And this is, I was brand new in a church, and I changed what they did for camp. So the first year I went, it was my actual very first week on the job.

00:15:43:09 - 00:16:04:12
Nick Clason | Hybrid Ministry
I went to camp the very next year. I knew in my spirit I wanted to run my own camp. I wanted, all of the the glory, all the accolades that went along with that. And I could have gotten my leaders on board, but I was a being a lone Ranger and b being arrogant because I wanted to prove that I could do it, and I wanted them to be impressed with what I could do and what I could pull off.

00:16:04:12 - 00:16:21:12
Nick Clason | Hybrid Ministry
And frankly, what we pulled off was great. And we had a lot of like, God still used it, right? It's like that verse where where Paul says, like, I don't care why people are preaching. Like the fact that, Jesus is being preached like that's still the wind, but like, in that, like I lost a lot of equity.

00:16:21:12 - 00:16:42:01
Nick Clason | Hybrid Ministry
I lost a lot of track record. I lost a lot of trust with my leaders. And one night I was sitting out outside on, like a bank at the camp, kind of in a private spot, fielding a phone call from my senior pastor who said, hey, listen, if you wouldn't have handled this conversation a little bit better, we might be talking about your job.

00:16:42:06 - 00:17:03:08
Nick Clason | Hybrid Ministry
And I was I was in that moment was one of my deepest, darkest, worst kind of moments in all of ministry. And simply, it was because I needed to make the shift from arrogance to humility and realized that the the leaders that God had put around me got to put around them, put them around me, to help maybe overcome some of the weaknesses that he knew that that I had.

00:17:03:15 - 00:17:28:21
Nick Clason | Hybrid Ministry
And I could lean on them and I could trust them. And they were willing participants and willing people there that wanted to help me. I had to defeat that big, bad boss of arrogance. So these five leadership shifts have absolutely revolutionized my thinking. From chaos to control, from Lone Ranger to delegation, from event based to a hybrid ministry strategy, from desperation to confidence, and finally from arrogance to humility.

00:17:28:26 - 00:17:38:23
Nick Clason | Hybrid Ministry
And I pray, and I hope that you can make those five shifts in your youth ministry and in your volunteer leadership delegation rooting you on. And don't forget, my friends, to stay hybrid.

]]> These 5 Shifts in my approach to volunteers revolutionized by youth ministry.
These aren’t quick hacks — they’re the foundational principles that changed my thinking but they led to real, measurable growth.

The best news of all, not for me in the moment, but you is that each of these shifts were like levels in a video game that come with the big bad boss of a failure story that I had to defeat, from one of my 15 years in youth ministry, each boss becoming more and more epic, the final one left me questioning not only my job, but my career in ministry.

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🕰️TIMECODES
00:00 5 Levels of Volunteer Shifts
01:14 FAQ Playlist
02:04 Level 1: Chaos
04:21 Level 2: Lone Ranger
07:38 Level 3: Event
11:08 Level 4: Desperation
15:03 Level 5: Arrogance

--------------
TRANSCRIPT
00:00:00:08 - 00:00:25:03
Nick Clason | Hybrid Ministry
For years, I thought the formula to youth ministry growth were better sermons and bigger events and flashier games. But I'm just going to be honest, none of that, none of it moved the needle. It wasn't until I learned not only that volunteer leaders matter, but it's when I unlocked these five shifts. It directly impacted the size in the health in the reach of my youth ministry.

00:00:25:04 - 00:00:46:23
Nick Clason | Hybrid Ministry
These aren't just some quick hacks. No, they're foundational principles that have revolutionized my thinking and led to real, measurable growth. But the best news of all for you? Not necessarily me. In each of these moments is that each one of these shifts, similar to like levels in a video game, come with a big bad boss of a failure story.

00:00:46:23 - 00:01:08:25
Nick Clason | Hybrid Ministry
And I'm going to share each and every one of those failure stories with you until I had to defeat a different boss in one of my different 15 years of youth ministry, each boss becoming worse and the failure stories becoming more and more epic until we get to the final one, which left me not only questioning my job in that church, but also my youth ministry career.

00:01:08:27 - 00:01:29:00
Nick Clason | Hybrid Ministry
We're going to share these together in the hybrid ministry. So welcome everyone. Glad to have you. Well what's up everybody. Welcome to the Hybrid Minister Show. If you didn't know, we've been in a playlist here, talking and answering some different questions that I stumbled across in youth pastor Facebook groups. And this one today says I have officially crossed the line of 50 small group leaders.

00:01:29:00 - 00:01:47:00
Nick Clason | Hybrid Ministry
And for those of you who have 50 plus volunteers that are deeply invested in a week, how is you? How is your leadership of that team different than maybe a smaller team or so those of you who've crossed that line, how did you shift your leadership? So we're going to talk about the five levels of leadership, shifts that I've made.

00:01:47:02 - 00:02:07:13
Nick Clason | Hybrid Ministry
And, frankly, I'm sitting right now at a position with greater than 50 leaders, and I would attribute, some of these shifts to be, what, some of those kind of, like, main things are. So with kind of that context out of the way, let's look through and chat through the five different levels. So the first level was the chaos level okay.

00:02:07:13 - 00:02:22:17
Nick Clason | Hybrid Ministry
So like in this chaos level I would constantly be frantically getting things set up. And I don't know about you, but I'm a little bit of a time optimist. And so what that means is like if I was like, okay, youth group starts at six, that means I need to get there at five to start getting things ready.

00:02:22:20 - 00:02:40:18
Nick Clason | Hybrid Ministry
I quickly learned I had to start moving that time back more and more because, you know, one of the things that would happen is I'm getting ready when students start showing up and I think they're going to show up at like 550, but instead students show up at like 530, and I am running out of time to get things set up.

00:02:40:18 - 00:03:02:03
Nick Clason | Hybrid Ministry
And I feel chaotic in my spirit as they're there. And I'm also not able to give them any sort of attention or any sort of like relational equity, because I'm getting set up. So the next week I bump it back to five to maybe say 430, so I get a little bit more time. But then as I grow and as things in the ministry get more and more elaborate, and as we add more and more elements, I need more and more time.

00:03:02:05 - 00:03:21:08
Nick Clason | Hybrid Ministry
So the shift I had to make was the shift from the chaos to the control. Right? And so I could be in control. I could make that a moment that I actually owned that thing. And that was honestly a very like level one, very rookie mistake. And so the main shift I had to do is I had to start getting ready earlier.

00:03:21:08 - 00:03:36:25
Nick Clason | Hybrid Ministry
I had to start planning before Wednesday. I had to start planning on Tuesday, I had to start setting up earlier in the day. Whatever I needed to do. And the feel is this is that, early on, kids would walk in while I'm getting ready and I would be annoyed that a kid is there and like, I shouldn't be that way.

00:03:36:25 - 00:03:53:27
Nick Clason | Hybrid Ministry
Like, I'm a youth pastor, right? And so the shift, the very simple shift I had to make was if I just get set up earlier, then when a kid walks in, I'm done. They're not taking away something that I feel like I need to do, and I can devote and give my full attention to that kid who shows up early, which is a great thing for that kid.

00:03:53:27 - 00:04:14:23
Nick Clason | Hybrid Ministry
And with just that small, subtle shift, I started to see, more and more kind of like growth. I was more prepared for my leaders. I wasn't scrambling to get them things like printed out and handouts and service orders and all those types of things like those are all ready to go. When I started to do that, when I was more in control, when I was in less of a chaotic vibe, that all started to help.

00:04:14:23 - 00:04:35:29
Nick Clason | Hybrid Ministry
Now, there wasn't much right in that first level, as it pertains with volunteer leaders, because the second level here is the lone Ranger level. And for many, many years in youth ministry, I felt like it was my job because frankly, I'm getting paid by the church to do the youth ministry. But it wasn't until I started to learn this idea of delegation.

00:04:36:01 - 00:04:57:12
Nick Clason | Hybrid Ministry
Right? And, the only real moments where I was able to get to a spot where I realized I had to go from Lone Ranger to delegation was when I had to defeat this big, bad boss. One Thursday. I was sitting in my office and I had, like, 20 to 25 new student, welcome. Like postcards that I had to write.

00:04:57:12 - 00:05:21:04
Nick Clason | Hybrid Ministry
It was just something that we had to do. Every time we had a new student, we had to write out a card. And every single week at this church, I was getting more and more new students, like 20, 25, like I was at a multi-site megachurch, and I was getting more than 20 new students every single week. And so I was, I had just started, taking over that position full time, independently.

00:05:21:04 - 00:05:37:28
Nick Clason | Hybrid Ministry
I had worked with, a coworker for, several months, and it was my first week without her, as kind of my counterpart in my my boss walks in, who's my campus pastor who didn't know anything about these cards or anything like that. It wasn't him who assigned those to me. And so he's like, hey, you got a minute?

00:05:37:28 - 00:06:02:07
Nick Clason | Hybrid Ministry
And I was like, literally, no. And I didn't look up. And I kept frantically writing while he's at my door and I'm trying to talk within. I'm trying to have conversation with them. I can't even remember what it was about, but. And I knew that that was rude. I knew I should have put my pin down. I looked at him, but what that was going to mean was I wasn't going to get to leave work on time when I needed to leave work, and that was also a value of mine.

00:06:02:07 - 00:06:25:04
Nick Clason | Hybrid Ministry
And so in that moment, I was like, I never want to get to the spot again. Like, I need to delegate some of this off. I need to do what only I can do. And there are plenty of volunteers and there are plenty of people. I had an amazing check in team that could have very easily at the end of check in when you know, it's like, let's say the event starts at six and it's 610 and most of the students have checked in.

00:06:25:06 - 00:06:46:09
Nick Clason | Hybrid Ministry
They're there for the next hour and 20 minutes like they had plenty of time to write 25 notes between five of them, you know what I'm saying? But I didn't delegate it to them. So therefore the fail was that it ended up on my desk the very next day. And I had, instead of five cards to write, which is what five different volunteers with 25 cards would have, written.

00:06:46:15 - 00:07:06:13
Nick Clason | Hybrid Ministry
I wrote all 25 of them, and so I had to learn to start delegating. And it took a minute. And that's part of the the, the fail in this is that it takes a minute to get up over that initial hurdle of creating a system of delegation, like getting the postcards down there, telling them where they are, telling them how to check on who the first time guests are.

00:07:06:20 - 00:07:27:25
Nick Clason | Hybrid Ministry
You know how we're going to handle that, because they might not know in the moment, like when a kid checks in. But once we get past all of that, then, I start to experience a little bit more, success. And I beat that level. Of delegation. We all know that there's only a certain amount of capacity that any one person has, and you might be a person with an extraordinarily high capacity.

00:07:27:25 - 00:07:47:03
Nick Clason | Hybrid Ministry
But as your church and as your youth ministry grows, you're going to reach a breaking point where you definitely need to move on and defeat that big bad boss to delegation. Which led me then to my third level, where I had to shift my mindset, from the event is this is the event level. I had to move from event to hybrid.

00:07:47:03 - 00:08:06:16
Nick Clason | Hybrid Ministry
And the fail is that early on in some of my early on days, every single event was crucial, and every single attendance marker in that event was even more crucial. So if we had a big event, the first thing I was doing was I was checking guest cards and I was checking our, check in kiosks because I wanted to see how many kids we had.

00:08:06:21 - 00:08:24:26
Nick Clason | Hybrid Ministry
And I thought to myself, you know, like, if we have this event and last event we had, say 50 kids, I wanted to get to 55, or I wanted to get to 60, or I wanted to get to 65. And I started to put all my effort and my worth honestly into that bottom line number. And I started making it all about events.

00:08:24:26 - 00:08:46:02
Nick Clason | Hybrid Ministry
And then Covid happened and what I realized during Covid, was that we had and I actually share this entire story right here at this video linked up, here at the top of the screen in my 100th episode, I made a little documentary style, like, kind of how and where this hybrid thing all came from. But what I realized was that there were multiple avenues of touch points.

00:08:46:02 - 00:09:09:17
Nick Clason | Hybrid Ministry
In fact, my very first day, on a job at a church was the first day of Covid. And in that I realized, out of sheer like constraints, like we didn't have in-person, I couldn't speak to the students live in a room. So all of the normal touchpoints were gone. And so I had to get creative about how we can still connect with students through writing things like postcards, which probably were some of that started.

00:09:09:17 - 00:09:27:22
Nick Clason | Hybrid Ministry
But I wasn't delegating quite yet. Right. Or, social media or all those types of things. And that's really where a lot of this hybrid stuff came from, realizing that we can still do pastoral care even when we're not in the room. Now, I wouldn't recommend, like, Covid going back to that where we we're never in the room and that's never a possibility.

00:09:27:29 - 00:09:45:21
Nick Clason | Hybrid Ministry
But there's some both and right there's there's the both of being able to be in the room and also some of the pastoral care that can happen when we're not in the room and we can lean in to some of that sort of hybrid thing. And so the fail was when I would ride or die based off of some of those event numbers.

00:09:45:25 - 00:10:02:13
Nick Clason | Hybrid Ministry
But I had to get over and realize that Covid allows me to have more touch points with it, which is honestly the entire reason why this podcast exists. Hey quick break, let me ask you a question. Are you still waking up every day? Is youth pastor scrambling to figure out what you need to post on your social media?

00:10:02:15 - 00:10:31:28
Nick Clason | Hybrid Ministry
Blurry dodgeball. Pick a video that your leader sent you that's a little bit pixelated, because iPhone still hasn't updated fully to RCS yet. You see, you don't need that kind of stress this fall. That's why I created this, the fall seasonal social media pack for youth pastors. It is three months worth of done for you content done for you, paired with some customization so that you and your leaders and your students are the faces and the personalities on your student ministry Instagram, TikTok, and YouTube shorts feed.

00:10:32:02 - 00:10:51:27
Nick Clason | Hybrid Ministry
So here's the thing. You can grab my pack right now over on Patreon. And did you know that monthly Hybrid hero Patreon members who only pay $4 per month and get a bonus podcast? They get this pack completely for free. So if you do the math for three months worth of social media content, it's only $12 where the pack is 1799.

00:10:51:27 - 00:11:11:09
Nick Clason | Hybrid Ministry
Either way, it is a steal for you and it will take away the stress of posting. And you can grab that pack right now and start becoming a master at social media and hybrid ministry. In your youth ministry context, rooting for you as you are crushing it this fall in your student ministry. The fourth level is to move.

00:11:11:11 - 00:11:35:14
Nick Clason | Hybrid Ministry
This is called the desperation level. I don't know if you've ever been there before, but you look at a spreadsheet and you just realize, like, man, I have so many gaps. I have so many holes in our, volunteer schedule and so you're desperate and you're recruiting people that, might not even be the best fit. You're recruiting people that you don't even really want to recruit, but you are desperate.

00:11:35:16 - 00:11:55:01
Nick Clason | Hybrid Ministry
And, the shift I had to make was I had to move from desperation to confidence. And the confidence comes from this. Right. And I don't know how to tell you to to move from this aside from prayer, and just a mindset shift. But the confidence should come from the fact that this is not your student ministry.

00:11:55:06 - 00:12:12:20
Nick Clason | Hybrid Ministry
And while, yes, you're being paid to run and manage this student ministry, this is God's church. And Jesus told Peter that the gates of hell will not prevail against his church, that he is going to set up like you have the ability. And so therefore, you should have the confidence to lean on that promise. This is God's church.

00:12:12:20 - 00:12:31:04
Nick Clason | Hybrid Ministry
This is God's student ministry. And so you don't have to be desperate. He cares more about it than you do. And so I will tell you one year, this is the boss that I had to defeat. This is the fail story that I had to overcome. One year I was, rolling hard. Like the weeks were just going by me to do.

00:12:31:10 - 00:12:49:12
Nick Clason | Hybrid Ministry
And all of a sudden, like, the the drop dead deadline for me where I needed to have all my leaders in place for small groups and new students and promotion week, we did it at the end of the summer. And so it was like early to mid August, which meant by like Labor Day or maybe even a little bit before that was going to be back to school.

00:12:49:14 - 00:13:04:20
Nick Clason | Hybrid Ministry
We were going to be having new students roll on up into our student ministry, and this particular class of students had a couple of kids in it that were, known throughout the entire church that like, they were tough ones. Right. And so I was having a really hard time because no one really wanted to be their leader.

00:13:04:23 - 00:13:27:06
Nick Clason | Hybrid Ministry
And so, I was I was trying in that moment to practice the confidence. And I remember, low key inside freaking out. But I was sitting in church, okay. And I just, I remember exactly where I was sitting, and I looked across the auditorium a little bit of the ways, and I laid eyes on just this dude.

00:13:27:06 - 00:13:45:05
Nick Clason | Hybrid Ministry
And I knew, that he worked with, the homeless shelter in town. I knew that he had kind of like a, history of volunteering in sort of that arena and and he worked with a demographics that were maybe a little bit, above and beyond what our normal volunteers were used to working with, let's just say.

00:13:45:08 - 00:14:06:16
Nick Clason | Hybrid Ministry
And I looked at him and I felt the Spirit of God say, go ask him. And so I went straight over to him and I said, hey, I got an idea for you, and I got a proposition. And we hadn't even really met. Right? Like his, his step kids were in my ministry, so like, we had that relationship like him, and I hadn't really talked very much, and he jumped in, and it was a beautiful pairing.

00:14:06:16 - 00:14:24:21
Nick Clason | Hybrid Ministry
It was a beautiful like decision. Like he was exactly the right guy for that moment. And I just remember I look back at that story a lot of times and that's a success story, frankly. But it was almost a fail story because I almost didn't have enough volunteers to start the year. But God reminded me, this is my student ministry.

00:14:24:21 - 00:14:43:23
Nick Clason | Hybrid Ministry
This is not yours. And so, you should still put the work in. You should still make the asks, you should still do the recruiting. But at the end of the day, you can operate out of a position of confidence. And quite frankly, this is something that I'm always working on because even in my current setting right now, we're still short a few volunteers.

00:14:43:23 - 00:15:03:25
Nick Clason | Hybrid Ministry
But I'm not trying to be desperate. I'm trying to come from a position of strength, and I'm trying to come from a position of confidence. And when I did that in my spirit, well, maybe not all the holes got plugged from a pragmatic standpoint in my spirit, I was able to rest and relax and just lean on God and realizing this is his student ministry.

00:15:03:25 - 00:15:20:03
Nick Clason | Hybrid Ministry
Which leads me to my fifth level. And it was the arrogance level, right? Very similar to level two, which is the Lone Ranger level behind the Lone Ranger level is this idea that, like, I can do it and I want people to know that I can do it, that I can do an amazing job in the Lone Ranger level.

00:15:20:03 - 00:15:43:09
Nick Clason | Hybrid Ministry
It's I'm just bad at delegating. But in this level, not only was I bad at delegating, I refused to delegate because I wanted the glory. I wanted the accolades, I wanted the credit and the the massive fail story. And this is, I was brand new in a church, and I changed what they did for camp. So the first year I went, it was my actual very first week on the job.

00:15:43:09 - 00:16:04:12
Nick Clason | Hybrid Ministry
I went to camp the very next year. I knew in my spirit I wanted to run my own camp. I wanted, all of the the glory, all the accolades that went along with that. And I could have gotten my leaders on board, but I was a being a lone Ranger and b being arrogant because I wanted to prove that I could do it, and I wanted them to be impressed with what I could do and what I could pull off.

00:16:04:12 - 00:16:21:12
Nick Clason | Hybrid Ministry
And frankly, what we pulled off was great. And we had a lot of like, God still used it, right? It's like that verse where where Paul says, like, I don't care why people are preaching. Like the fact that, Jesus is being preached like that's still the wind, but like, in that, like I lost a lot of equity.

00:16:21:12 - 00:16:42:01
Nick Clason | Hybrid Ministry
I lost a lot of track record. I lost a lot of trust with my leaders. And one night I was sitting out outside on, like a bank at the camp, kind of in a private spot, fielding a phone call from my senior pastor who said, hey, listen, if you wouldn't have handled this conversation a little bit better, we might be talking about your job.

00:16:42:06 - 00:17:03:08
Nick Clason | Hybrid Ministry
And I was I was in that moment was one of my deepest, darkest, worst kind of moments in all of ministry. And simply, it was because I needed to make the shift from arrogance to humility and realized that the the leaders that God had put around me got to put around them, put them around me, to help maybe overcome some of the weaknesses that he knew that that I had.

00:17:03:15 - 00:17:28:21
Nick Clason | Hybrid Ministry
And I could lean on them and I could trust them. And they were willing participants and willing people there that wanted to help me. I had to defeat that big, bad boss of arrogance. So these five leadership shifts have absolutely revolutionized my thinking. From chaos to control, from Lone Ranger to delegation, from event based to a hybrid ministry strategy, from desperation to confidence, and finally from arrogance to humility.

00:17:28:26 - 00:17:38:23
Nick Clason | Hybrid Ministry
And I pray, and I hope that you can make those five shifts in your youth ministry and in your volunteer leadership delegation rooting you on. And don't forget, my friends, to stay hybrid.

]]> Episode 164: 🚀 Fall Social Media Pack: Stop Guessing. Start Posting. https://www.hybridministry.xyz/164 cafdfc89-9bc4-41bd-8b4c-4fc274ecec9d Thu, 28 Aug 2025 15:00:00 -0500 Nick Clason 164 🚀 Fall Social Media Pack: Stop Guessing. Start Posting. full Nick Clason Struggling to keep up with youth ministry social media this fall? In this episode of the Hybrid Ministry Show, Nick Clason unveils the Fall Social Media Pack—a done-for-you, but also fully customizable content calendar built to align with your fall kickoff event, guest strategy, YouTube channel, and in-person ministry, saving you hours every week. Learn how to post your way to better engagement on Instagram, TikTok, Reels, and YouTube Shorts, while bridging the gap between digital discipleship and real-life impact in your church! 10:56 no Struggling to keep up with youth ministry social media this fall? In this episode of the Hybrid Ministry Show, Nick Clason unveils the Fall Social Media Pack—a done-for-you, but also fully customizable content calendar built to align with your fall kickoff event, guest strategy, YouTube channel, and in-person ministry, saving you hours every week. Learn how to post your way to better engagement on Instagram, TikTok, Reels, and YouTube Shorts, while bridging the gap between digital discipleship and real-life impact in your church! 🍂 FALL SOCIAL MEDIA PACK https://www.patreon.com/posts/fall-seasonal-137477671?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=postsharecreator&utmcontent=join_link 🍩 "FREE World's Greatest Donut Event Guide" GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut DYM: https://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.html SHOW NOTES Shownotes & Transcripts https://www.hybridministry.xyz/164 *🦸 HYBRID HEROS GET THE PACK FOR FREE! * https://www.patreon.com/hybridministry FALL MASTERCLASS PLAYLIST https://www.youtube.com/watch?v=8fsa_fgbYCE&list=PLngXlSr64YaLfP12NPWmpBzXoCcEsAyBF COLEADER CURRICULUM (Use code HybridMinistry10 for 10% off) https://www.coleader.co ✅ CHURCH COMMS DONE FOR YOU Hire me to run your church website, social media or communications! https://www.hybridministry.xyz/articles/comms 📊 [FREE] HYBRID STRATEGY GUIDE https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 📋 "PICK NICK'S BRAIN" Coaching Call https://www.hybridministry.xyz/articles/coaching 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz -------------- 🎉 FREE STUFF 🎉 We have all kinds of FREE Things that you can use in your context! The best way to pay us back is a review or a YouTube Subscribe! https://www.linktr.ee/clasonnick -------------- 🛠️TOOLS I USE THAT CAN HELP YOU! Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products //VIDIQ https://vidiq.com/hybrid //BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym //OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit -------------- 🕰️TIMECODES 00:00 Fall is here! 00:14 Time to Finish Strong 03:38 Unboxing the Fall Social Pack 08:58 How to Build your Social Media to Actually last! -------------- TRANSCRIPT 00:00:00:05 - 00:00:34:02 Nick Clason | Hybrid Ministry Fall is here. So stop scrambling to post every single Wednesday on your social media because I've already built your social media plan. Just copy paste it. Post it. Welcome to the Hybrid Ministry show. Welcome, everyone, to the Hybrid Ministry show. And today it's finally here. It is launch day this fall. Seasonal social media packs, similar to the summer one that I had running all summer long, is exactly what you need for your youth ministry social media. 00:00:34:03 - 00:01:00:11 Nick Clason | Hybrid Ministry It is a blend of custom and done for you, content that you can pair together and best of all. If you've been following along in this fall, a masterclass for your kickoff event. If you did The World's Greatest Donut, if you did the bracket, then students are now locked into your social media. That entire playlist is linked right here at the top of the screen or in the show notes down below if you're listening on your podcast. 00:01:00:16 - 00:01:35:01 Nick Clason | Hybrid Ministry And so if your students are locked in to your social media now because they've been voting and discovering and determining what the world's greatest donut is in your context and in your student ministry, well, then, now you want to continue to to lean in to what's going on on your social media and like, don't forget that. Like if you also used our welcome box strategy and our magnetic calendar and like they open that box and they scan that QR code in there on your YouTube channel, like students are seeing your content on their algorithm. 00:01:35:01 - 00:01:55:21 Nick Clason | Hybrid Ministry And so therefore you need to keep feeding that algorithm. Unfortunately for social media, you have to continue to keep feeding it in order for it to like be successful. But fortunately for you, I have just created a seasonal three months worth of content so you don't have to reinvent the wheel. All you got to do is download this pack. 00:01:55:22 - 00:02:14:13 Nick Clason | Hybrid Ministry It's less than $20 or better yet, become a Patreon member for $4 a month, which, if you add that up for three months, is $12 and you get the pack for free as a part of your membership and bonus podcast every single Monday morning, you can use that to continue to add to your feed while you're doing that. 00:02:14:13 - 00:02:34:08 Nick Clason | Hybrid Ministry And the social media pack is taking care of it over here. You get to go over here and deal with all the things that you have to do for fall. You have to start locking in your curriculum, which I would recommend co-leader, by the way, and you can use hybrid ministry ten for 10% off that, or you have to like build your calendar, you have to build your budget, you have to recruit new volunteers. 00:02:34:08 - 00:02:58:05 Nick Clason | Hybrid Ministry And so, you know, like, you got this thing over here that's gnawing at you. You know, you should do it. You know, it's important. Maybe you don't, but, like, trust me, it's important. And so my pack will help take care of that. It will give you content that you can continue to post and keep that thing active. And the best thing is that when you typically download a pack, it's not very custom to you and your ministry, right? 00:02:58:07 - 00:03:23:12 Nick Clason | Hybrid Ministry When you download a pack, more often than not it's a bunch of like static and stock graphics, and we have a few of the like done for you that like, isn't tied to your context or your ministry at all. But we also have a whole section where it will be you or your students or your volunteers, your faces that people know, love and will recognize and that will help make your social media feed feel custom and personal, which is the entire goal. 00:03:23:12 - 00:03:54:17 Nick Clason | Hybrid Ministry So without any further ado, what I want to do is I want to unbox this a little bit. And so in the next section, let's look at what is included. If you choose to, jump into the full seasonal social media pack. So if you are watching here on YouTube, you are seeing my screen. And so if you download the, fall seasonal social media pack from Patreon, you are going to get a folder that looks like this. 00:03:54:23 - 00:04:16:27 Nick Clason | Hybrid Ministry And so it says start here Hybrid Strategy Guide and then custom for you and then done for you. So in the start here PDF, it just explains what's going on with the seasonal social media pack three months of custom fall related youth ministry, social media. Just as a reminder, Patreon members for four hours a month, you get this package included in your membership. 00:04:16:27 - 00:04:41:10 Nick Clason | Hybrid Ministry So consider signing up that now up to $48 a year, and you'll get four seasonal social media packs along with a bonus podcast every single Monday morning. But like I said, it's completely either done for you. It's either a section of done for You, which is just download, plug and play or custom for you. It's got some recommendations here of like maybe some microphones that you might want to consider investing in. 00:04:41:12 - 00:04:59:20 Nick Clason | Hybrid Ministry Like this one right here, for example, I just want to point out like this one, I mean, like, oh, here we go. Opened up. This one is 789. So like, it really is very, very like affordable and very, very cheap. Obviously it's not going to be incredibly, you know, high quality, but it will still get the job done. 00:04:59:22 - 00:05:19:26 Nick Clason | Hybrid Ministry And then right here, is your recommended posts per week. Okay. And so you look here, it's like September 1st and you got like your spiritual practice posts, your emoji posts, your Bible trivia posts. Okay. Or if you want to build your own calendar, you can do it down here, in this blank section of the schedule. 00:05:19:29 - 00:05:45:11 Nick Clason | Hybrid Ministry Furthermore, this right here explains kind of like the strategy that I'm attempting to get you to, to participate in. So, like, why social media? Why vertical video, and all these things. This actually is available as one of the member downloads from but a year ago over on Download Youth Ministry. But I'm just including it here so that you can kind of like see and understand like the strategy and like and what I'm saying here. 00:05:45:11 - 00:06:12:25 Nick Clason | Hybrid Ministry And then let's look at the Dunphy section first. There are five Bible verse real videos. So, here's, you know, a bunch of different, like, verses you can post those super quick, super easy. Here's some like emoji, back to school, kind of like guessing themed, ones that you can post super again, super quick, super easy. Here are some spiritual practice videos Bible memorization, study praise. 00:06:12:27 - 00:06:33:17 Nick Clason | Hybrid Ministry You know, share. You know, pray for a friend. And then, take the next 60s to sit in silence. And then finally, these are like some curso based videos. So, like, what do you do if you're feeling lonely? What do you do if you're feeling sad? And what do you do if you're feeling insecure? So like, those are all very simple. 00:06:33:19 - 00:06:57:15 Nick Clason | Hybrid Ministry Like I said, download done for you. And then over here, these are the custom ones. Right? So every single one of the custom folders gives you some instructions how to do it, what to do. These are some Bible trivia, questions. So it's got five different rounds of five different posts that you can do Bible trivia. You can either hop on screen and do it, or better yet, hand it to a student and let them do it. 00:06:57:15 - 00:07:15:29 Nick Clason | Hybrid Ministry And then I also give you some graphics that you can use, to just overlay it, and you can build that in like a cap cut editor or a TikTok editor. And once again, have your students do it. Here are some, like recap or like devotional type videos. They're like, you're going to be your spiritually charged pieces of content. 00:07:16:01 - 00:07:32:28 Nick Clason | Hybrid Ministry Again, you can hop on camera or you can hit to student and all of these, right? I have five script ideas right here that you can use. And it's got editing notes and all the things like that. If you have like a long form version of your message, you can use link in the description, something like an opus stock pro, to clip that up. 00:07:32:28 - 00:07:50:08 Nick Clason | Hybrid Ministry And you can also just post that and then kind of like skip this little, folder section altogether. These are some men on the street. Would you rather fall based questions? So here's again some instructions on how to do it, what those are. And I created overlays. So all you gotta do is just go around, ask a handful of students using one of those microphones that you bought. 00:07:50:11 - 00:08:10:07 Nick Clason | Hybrid Ministry Would you rather wear an itchy sweater or continually have leaves in your pocket? Would you rather be lost in a corn maze or smashed your perfectly carved pumpkin? Would you rather have, to eat leftovers for a month or risk every lawn in your neighborhood? Right. And so you see how like, those, those are great. And then finally, here are some transition invites, our videos. 00:08:10:07 - 00:08:39:20 Nick Clason | Hybrid Ministry So I give you the beginning of a video and then you overlay that right here and like, boom, you have one of your students pop in and, they say, hey, you should come to youth group, like, Wednesday night. What time? All that type of stuff. And I give you five of those. And so these all are the custom sections of your, of your social media strategy because a, a completely done for you is going to rob your social media feed of you. 00:08:39:22 - 00:08:59:18 Nick Clason | Hybrid Ministry And I don't want to do that. And so this is about as easy as we can make it so that like it still has you in it, but it's still also like not that much work. You can clear this bar. And like I said, we can get your students up to speed on this, which is what we're going to talk about in the next section of the video. 00:08:59:20 - 00:09:39:21 Nick Clason | Hybrid Ministry So remember, while we're trying to increase social media engagement on your feed, the ultimate goal in all of this is not just social media engagement, but hopefully life change in the in the life of your teenagers and of your students. And so hopefully, the more that they engage with you on social, it's also going to mean the more that they're going to engage with you in person, which is really like the impetus for this entire hybrid strategy online, which is where a lot of students are spending their time and their lives paired with your in-person moment, so that together you can create a solid hybrid environment, one that, like your students, they're they're stepping back 00:09:39:21 - 00:10:09:11 Nick Clason | Hybrid Ministry and forth in between those two worlds constantly. They live in that sweet spot called hybrid. And this social pact helps bridge that gap between those two different, sometimes seemingly opposing sides of the ministry aisle. And so I want to encourage you to continue to lean into it. And best yet, the best way that I have discovered to keep this ongoing, sustainable strategy, because I want to point out, I'm encouraging you to post three times per week. 00:10:09:11 - 00:10:41:20 Nick Clason | Hybrid Ministry In my context, we post ten times per week. The only way that I'm getting ten posts done per week is by creating and leaning into a fully student run, an LED social media team, and I am going to detail and outline every single step of that in the very next episode, so that you can build that for yourself so that you can pass that off and you can teach your students very simply how to become influencers in their faith, not just online, but in their faith. 00:10:41:23 - 00:10:55:29 Nick Clason | Hybrid Ministry That episode is going to be the link to right here on screen. Go ahead and tap that. Head over to that video and we will see you in episode 165 for building your own social team. But until next time, and as always, my friends, do not forget to stay hybrid. hybrid ministry, youth ministry, fall social media, church social media, student ministry, fall calendar, done for you content, social media for churches, youth pastor tools, digital discipleship, church marketing, instagram for youth group, tiktok for youth ministry, youtube shorts church, social media plan, church social pack, coleader curriculum, church growth, welcome box, guest strategy, youth group ideas, fall ministry, content calendar, ministry resources, copy paste post Struggling to keep up with youth ministry social media this fall? In this episode of the Hybrid Ministry Show, Nick Clason unveils the Fall Social Media Pack—a done-for-you, but also fully customizable content calendar built to align with your fall kickoff event, guest strategy, YouTube channel, and in-person ministry, saving you hours every week. Learn how to post your way to better engagement on Instagram, TikTok, Reels, and YouTube Shorts, while bridging the gap between digital discipleship and real-life impact in your church!

🍂 FALL SOCIAL MEDIA PACK
https://www.patreon.com/posts/fall-seasonal-137477671?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut
DYM: https://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.html

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/164

*🦸 HYBRID HEROS GET THE PACK FOR FREE! *
https://www.patreon.com/hybridministry

FALL MASTERCLASS PLAYLIST
https://www.youtube.com/watch?v=8fsa_fgbYCE&list=PLngXlSr64YaLfP12NPWmpBzXoCcEsAyBF

COLEADER CURRICULUM
(Use code HybridMinistry10 for 10% off)
https://www.coleader.co

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//VIDIQ
https://vidiq.com/hybrid

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 Fall is here!
00:14 Time to Finish Strong
03:38 Unboxing the Fall Social Pack
08:58 How to Build your Social Media to Actually last!

--------------
TRANSCRIPT
00:00:00:05 - 00:00:34:02
Nick Clason | Hybrid Ministry
Fall is here. So stop scrambling to post every single Wednesday on your social media because I've already built your social media plan. Just copy paste it. Post it. Welcome to the Hybrid Ministry show. Welcome, everyone, to the Hybrid Ministry show. And today it's finally here. It is launch day this fall. Seasonal social media packs, similar to the summer one that I had running all summer long, is exactly what you need for your youth ministry social media.

00:00:34:03 - 00:01:00:11
Nick Clason | Hybrid Ministry
It is a blend of custom and done for you, content that you can pair together and best of all. If you've been following along in this fall, a masterclass for your kickoff event. If you did The World's Greatest Donut, if you did the bracket, then students are now locked into your social media. That entire playlist is linked right here at the top of the screen or in the show notes down below if you're listening on your podcast.

00:01:00:16 - 00:01:35:01
Nick Clason | Hybrid Ministry
And so if your students are locked in to your social media now because they've been voting and discovering and determining what the world's greatest donut is in your context and in your student ministry, well, then, now you want to continue to to lean in to what's going on on your social media and like, don't forget that. Like if you also used our welcome box strategy and our magnetic calendar and like they open that box and they scan that QR code in there on your YouTube channel, like students are seeing your content on their algorithm.

00:01:35:01 - 00:01:55:21
Nick Clason | Hybrid Ministry
And so therefore you need to keep feeding that algorithm. Unfortunately for social media, you have to continue to keep feeding it in order for it to like be successful. But fortunately for you, I have just created a seasonal three months worth of content so you don't have to reinvent the wheel. All you got to do is download this pack.

00:01:55:22 - 00:02:14:13
Nick Clason | Hybrid Ministry
It's less than $20 or better yet, become a Patreon member for $4 a month, which, if you add that up for three months, is $12 and you get the pack for free as a part of your membership and bonus podcast every single Monday morning, you can use that to continue to add to your feed while you're doing that.

00:02:14:13 - 00:02:34:08
Nick Clason | Hybrid Ministry
And the social media pack is taking care of it over here. You get to go over here and deal with all the things that you have to do for fall. You have to start locking in your curriculum, which I would recommend co-leader, by the way, and you can use hybrid ministry ten for 10% off that, or you have to like build your calendar, you have to build your budget, you have to recruit new volunteers.

00:02:34:08 - 00:02:58:05
Nick Clason | Hybrid Ministry
And so, you know, like, you got this thing over here that's gnawing at you. You know, you should do it. You know, it's important. Maybe you don't, but, like, trust me, it's important. And so my pack will help take care of that. It will give you content that you can continue to post and keep that thing active. And the best thing is that when you typically download a pack, it's not very custom to you and your ministry, right?

00:02:58:07 - 00:03:23:12
Nick Clason | Hybrid Ministry
When you download a pack, more often than not it's a bunch of like static and stock graphics, and we have a few of the like done for you that like, isn't tied to your context or your ministry at all. But we also have a whole section where it will be you or your students or your volunteers, your faces that people know, love and will recognize and that will help make your social media feed feel custom and personal, which is the entire goal.

00:03:23:12 - 00:03:54:17
Nick Clason | Hybrid Ministry
So without any further ado, what I want to do is I want to unbox this a little bit. And so in the next section, let's look at what is included. If you choose to, jump into the full seasonal social media pack. So if you are watching here on YouTube, you are seeing my screen. And so if you download the, fall seasonal social media pack from Patreon, you are going to get a folder that looks like this.

00:03:54:23 - 00:04:16:27
Nick Clason | Hybrid Ministry
And so it says start here Hybrid Strategy Guide and then custom for you and then done for you. So in the start here PDF, it just explains what's going on with the seasonal social media pack three months of custom fall related youth ministry, social media. Just as a reminder, Patreon members for four hours a month, you get this package included in your membership.

00:04:16:27 - 00:04:41:10
Nick Clason | Hybrid Ministry
So consider signing up that now up to $48 a year, and you'll get four seasonal social media packs along with a bonus podcast every single Monday morning. But like I said, it's completely either done for you. It's either a section of done for You, which is just download, plug and play or custom for you. It's got some recommendations here of like maybe some microphones that you might want to consider investing in.

00:04:41:12 - 00:04:59:20
Nick Clason | Hybrid Ministry
Like this one right here, for example, I just want to point out like this one, I mean, like, oh, here we go. Opened up. This one is 789. So like, it really is very, very like affordable and very, very cheap. Obviously it's not going to be incredibly, you know, high quality, but it will still get the job done.

00:04:59:22 - 00:05:19:26
Nick Clason | Hybrid Ministry
And then right here, is your recommended posts per week. Okay. And so you look here, it's like September 1st and you got like your spiritual practice posts, your emoji posts, your Bible trivia posts. Okay. Or if you want to build your own calendar, you can do it down here, in this blank section of the schedule.

00:05:19:29 - 00:05:45:11
Nick Clason | Hybrid Ministry
Furthermore, this right here explains kind of like the strategy that I'm attempting to get you to, to participate in. So, like, why social media? Why vertical video, and all these things. This actually is available as one of the member downloads from but a year ago over on Download Youth Ministry. But I'm just including it here so that you can kind of like see and understand like the strategy and like and what I'm saying here.

00:05:45:11 - 00:06:12:25
Nick Clason | Hybrid Ministry
And then let's look at the Dunphy section first. There are five Bible verse real videos. So, here's, you know, a bunch of different, like, verses you can post those super quick, super easy. Here's some like emoji, back to school, kind of like guessing themed, ones that you can post super again, super quick, super easy. Here are some spiritual practice videos Bible memorization, study praise.

00:06:12:27 - 00:06:33:17
Nick Clason | Hybrid Ministry
You know, share. You know, pray for a friend. And then, take the next 60s to sit in silence. And then finally, these are like some curso based videos. So, like, what do you do if you're feeling lonely? What do you do if you're feeling sad? And what do you do if you're feeling insecure? So like, those are all very simple.

00:06:33:19 - 00:06:57:15
Nick Clason | Hybrid Ministry
Like I said, download done for you. And then over here, these are the custom ones. Right? So every single one of the custom folders gives you some instructions how to do it, what to do. These are some Bible trivia, questions. So it's got five different rounds of five different posts that you can do Bible trivia. You can either hop on screen and do it, or better yet, hand it to a student and let them do it.

00:06:57:15 - 00:07:15:29
Nick Clason | Hybrid Ministry
And then I also give you some graphics that you can use, to just overlay it, and you can build that in like a cap cut editor or a TikTok editor. And once again, have your students do it. Here are some, like recap or like devotional type videos. They're like, you're going to be your spiritually charged pieces of content.

00:07:16:01 - 00:07:32:28
Nick Clason | Hybrid Ministry
Again, you can hop on camera or you can hit to student and all of these, right? I have five script ideas right here that you can use. And it's got editing notes and all the things like that. If you have like a long form version of your message, you can use link in the description, something like an opus stock pro, to clip that up.

00:07:32:28 - 00:07:50:08
Nick Clason | Hybrid Ministry
And you can also just post that and then kind of like skip this little, folder section altogether. These are some men on the street. Would you rather fall based questions? So here's again some instructions on how to do it, what those are. And I created overlays. So all you gotta do is just go around, ask a handful of students using one of those microphones that you bought.

00:07:50:11 - 00:08:10:07
Nick Clason | Hybrid Ministry
Would you rather wear an itchy sweater or continually have leaves in your pocket? Would you rather be lost in a corn maze or smashed your perfectly carved pumpkin? Would you rather have, to eat leftovers for a month or risk every lawn in your neighborhood? Right. And so you see how like, those, those are great. And then finally, here are some transition invites, our videos.

00:08:10:07 - 00:08:39:20
Nick Clason | Hybrid Ministry
So I give you the beginning of a video and then you overlay that right here and like, boom, you have one of your students pop in and, they say, hey, you should come to youth group, like, Wednesday night. What time? All that type of stuff. And I give you five of those. And so these all are the custom sections of your, of your social media strategy because a, a completely done for you is going to rob your social media feed of you.

00:08:39:22 - 00:08:59:18
Nick Clason | Hybrid Ministry
And I don't want to do that. And so this is about as easy as we can make it so that like it still has you in it, but it's still also like not that much work. You can clear this bar. And like I said, we can get your students up to speed on this, which is what we're going to talk about in the next section of the video.

00:08:59:20 - 00:09:39:21
Nick Clason | Hybrid Ministry
So remember, while we're trying to increase social media engagement on your feed, the ultimate goal in all of this is not just social media engagement, but hopefully life change in the in the life of your teenagers and of your students. And so hopefully, the more that they engage with you on social, it's also going to mean the more that they're going to engage with you in person, which is really like the impetus for this entire hybrid strategy online, which is where a lot of students are spending their time and their lives paired with your in-person moment, so that together you can create a solid hybrid environment, one that, like your students, they're they're stepping back

00:09:39:21 - 00:10:09:11
Nick Clason | Hybrid Ministry
and forth in between those two worlds constantly. They live in that sweet spot called hybrid. And this social pact helps bridge that gap between those two different, sometimes seemingly opposing sides of the ministry aisle. And so I want to encourage you to continue to lean into it. And best yet, the best way that I have discovered to keep this ongoing, sustainable strategy, because I want to point out, I'm encouraging you to post three times per week.

00:10:09:11 - 00:10:41:20
Nick Clason | Hybrid Ministry
In my context, we post ten times per week. The only way that I'm getting ten posts done per week is by creating and leaning into a fully student run, an LED social media team, and I am going to detail and outline every single step of that in the very next episode, so that you can build that for yourself so that you can pass that off and you can teach your students very simply how to become influencers in their faith, not just online, but in their faith.

00:10:41:23 - 00:10:55:29
Nick Clason | Hybrid Ministry
That episode is going to be the link to right here on screen. Go ahead and tap that. Head over to that video and we will see you in episode 165 for building your own social team. But until next time, and as always, my friends, do not forget to stay hybrid.

]]> Struggling to keep up with youth ministry social media this fall? In this episode of the Hybrid Ministry Show, Nick Clason unveils the Fall Social Media Pack—a done-for-you, but also fully customizable content calendar built to align with your fall kickoff event, guest strategy, YouTube channel, and in-person ministry, saving you hours every week. Learn how to post your way to better engagement on Instagram, TikTok, Reels, and YouTube Shorts, while bridging the gap between digital discipleship and real-life impact in your church!

🍂 FALL SOCIAL MEDIA PACK
https://www.patreon.com/posts/fall-seasonal-137477671?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut
DYM: https://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.html

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/164

*🦸 HYBRID HEROS GET THE PACK FOR FREE! *
https://www.patreon.com/hybridministry

FALL MASTERCLASS PLAYLIST
https://www.youtube.com/watch?v=8fsa_fgbYCE&list=PLngXlSr64YaLfP12NPWmpBzXoCcEsAyBF

COLEADER CURRICULUM
(Use code HybridMinistry10 for 10% off)
https://www.coleader.co

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//VIDIQ
https://vidiq.com/hybrid

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 Fall is here!
00:14 Time to Finish Strong
03:38 Unboxing the Fall Social Pack
08:58 How to Build your Social Media to Actually last!

--------------
TRANSCRIPT
00:00:00:05 - 00:00:34:02
Nick Clason | Hybrid Ministry
Fall is here. So stop scrambling to post every single Wednesday on your social media because I've already built your social media plan. Just copy paste it. Post it. Welcome to the Hybrid Ministry show. Welcome, everyone, to the Hybrid Ministry show. And today it's finally here. It is launch day this fall. Seasonal social media packs, similar to the summer one that I had running all summer long, is exactly what you need for your youth ministry social media.

00:00:34:03 - 00:01:00:11
Nick Clason | Hybrid Ministry
It is a blend of custom and done for you, content that you can pair together and best of all. If you've been following along in this fall, a masterclass for your kickoff event. If you did The World's Greatest Donut, if you did the bracket, then students are now locked into your social media. That entire playlist is linked right here at the top of the screen or in the show notes down below if you're listening on your podcast.

00:01:00:16 - 00:01:35:01
Nick Clason | Hybrid Ministry
And so if your students are locked in to your social media now because they've been voting and discovering and determining what the world's greatest donut is in your context and in your student ministry, well, then, now you want to continue to to lean in to what's going on on your social media and like, don't forget that. Like if you also used our welcome box strategy and our magnetic calendar and like they open that box and they scan that QR code in there on your YouTube channel, like students are seeing your content on their algorithm.

00:01:35:01 - 00:01:55:21
Nick Clason | Hybrid Ministry
And so therefore you need to keep feeding that algorithm. Unfortunately for social media, you have to continue to keep feeding it in order for it to like be successful. But fortunately for you, I have just created a seasonal three months worth of content so you don't have to reinvent the wheel. All you got to do is download this pack.

00:01:55:22 - 00:02:14:13
Nick Clason | Hybrid Ministry
It's less than $20 or better yet, become a Patreon member for $4 a month, which, if you add that up for three months, is $12 and you get the pack for free as a part of your membership and bonus podcast every single Monday morning, you can use that to continue to add to your feed while you're doing that.

00:02:14:13 - 00:02:34:08
Nick Clason | Hybrid Ministry
And the social media pack is taking care of it over here. You get to go over here and deal with all the things that you have to do for fall. You have to start locking in your curriculum, which I would recommend co-leader, by the way, and you can use hybrid ministry ten for 10% off that, or you have to like build your calendar, you have to build your budget, you have to recruit new volunteers.

00:02:34:08 - 00:02:58:05
Nick Clason | Hybrid Ministry
And so, you know, like, you got this thing over here that's gnawing at you. You know, you should do it. You know, it's important. Maybe you don't, but, like, trust me, it's important. And so my pack will help take care of that. It will give you content that you can continue to post and keep that thing active. And the best thing is that when you typically download a pack, it's not very custom to you and your ministry, right?

00:02:58:07 - 00:03:23:12
Nick Clason | Hybrid Ministry
When you download a pack, more often than not it's a bunch of like static and stock graphics, and we have a few of the like done for you that like, isn't tied to your context or your ministry at all. But we also have a whole section where it will be you or your students or your volunteers, your faces that people know, love and will recognize and that will help make your social media feed feel custom and personal, which is the entire goal.

00:03:23:12 - 00:03:54:17
Nick Clason | Hybrid Ministry
So without any further ado, what I want to do is I want to unbox this a little bit. And so in the next section, let's look at what is included. If you choose to, jump into the full seasonal social media pack. So if you are watching here on YouTube, you are seeing my screen. And so if you download the, fall seasonal social media pack from Patreon, you are going to get a folder that looks like this.

00:03:54:23 - 00:04:16:27
Nick Clason | Hybrid Ministry
And so it says start here Hybrid Strategy Guide and then custom for you and then done for you. So in the start here PDF, it just explains what's going on with the seasonal social media pack three months of custom fall related youth ministry, social media. Just as a reminder, Patreon members for four hours a month, you get this package included in your membership.

00:04:16:27 - 00:04:41:10
Nick Clason | Hybrid Ministry
So consider signing up that now up to $48 a year, and you'll get four seasonal social media packs along with a bonus podcast every single Monday morning. But like I said, it's completely either done for you. It's either a section of done for You, which is just download, plug and play or custom for you. It's got some recommendations here of like maybe some microphones that you might want to consider investing in.

00:04:41:12 - 00:04:59:20
Nick Clason | Hybrid Ministry
Like this one right here, for example, I just want to point out like this one, I mean, like, oh, here we go. Opened up. This one is 789. So like, it really is very, very like affordable and very, very cheap. Obviously it's not going to be incredibly, you know, high quality, but it will still get the job done.

00:04:59:22 - 00:05:19:26
Nick Clason | Hybrid Ministry
And then right here, is your recommended posts per week. Okay. And so you look here, it's like September 1st and you got like your spiritual practice posts, your emoji posts, your Bible trivia posts. Okay. Or if you want to build your own calendar, you can do it down here, in this blank section of the schedule.

00:05:19:29 - 00:05:45:11
Nick Clason | Hybrid Ministry
Furthermore, this right here explains kind of like the strategy that I'm attempting to get you to, to participate in. So, like, why social media? Why vertical video, and all these things. This actually is available as one of the member downloads from but a year ago over on Download Youth Ministry. But I'm just including it here so that you can kind of like see and understand like the strategy and like and what I'm saying here.

00:05:45:11 - 00:06:12:25
Nick Clason | Hybrid Ministry
And then let's look at the Dunphy section first. There are five Bible verse real videos. So, here's, you know, a bunch of different, like, verses you can post those super quick, super easy. Here's some like emoji, back to school, kind of like guessing themed, ones that you can post super again, super quick, super easy. Here are some spiritual practice videos Bible memorization, study praise.

00:06:12:27 - 00:06:33:17
Nick Clason | Hybrid Ministry
You know, share. You know, pray for a friend. And then, take the next 60s to sit in silence. And then finally, these are like some curso based videos. So, like, what do you do if you're feeling lonely? What do you do if you're feeling sad? And what do you do if you're feeling insecure? So like, those are all very simple.

00:06:33:19 - 00:06:57:15
Nick Clason | Hybrid Ministry
Like I said, download done for you. And then over here, these are the custom ones. Right? So every single one of the custom folders gives you some instructions how to do it, what to do. These are some Bible trivia, questions. So it's got five different rounds of five different posts that you can do Bible trivia. You can either hop on screen and do it, or better yet, hand it to a student and let them do it.

00:06:57:15 - 00:07:15:29
Nick Clason | Hybrid Ministry
And then I also give you some graphics that you can use, to just overlay it, and you can build that in like a cap cut editor or a TikTok editor. And once again, have your students do it. Here are some, like recap or like devotional type videos. They're like, you're going to be your spiritually charged pieces of content.

00:07:16:01 - 00:07:32:28
Nick Clason | Hybrid Ministry
Again, you can hop on camera or you can hit to student and all of these, right? I have five script ideas right here that you can use. And it's got editing notes and all the things like that. If you have like a long form version of your message, you can use link in the description, something like an opus stock pro, to clip that up.

00:07:32:28 - 00:07:50:08
Nick Clason | Hybrid Ministry
And you can also just post that and then kind of like skip this little, folder section altogether. These are some men on the street. Would you rather fall based questions? So here's again some instructions on how to do it, what those are. And I created overlays. So all you gotta do is just go around, ask a handful of students using one of those microphones that you bought.

00:07:50:11 - 00:08:10:07
Nick Clason | Hybrid Ministry
Would you rather wear an itchy sweater or continually have leaves in your pocket? Would you rather be lost in a corn maze or smashed your perfectly carved pumpkin? Would you rather have, to eat leftovers for a month or risk every lawn in your neighborhood? Right. And so you see how like, those, those are great. And then finally, here are some transition invites, our videos.

00:08:10:07 - 00:08:39:20
Nick Clason | Hybrid Ministry
So I give you the beginning of a video and then you overlay that right here and like, boom, you have one of your students pop in and, they say, hey, you should come to youth group, like, Wednesday night. What time? All that type of stuff. And I give you five of those. And so these all are the custom sections of your, of your social media strategy because a, a completely done for you is going to rob your social media feed of you.

00:08:39:22 - 00:08:59:18
Nick Clason | Hybrid Ministry
And I don't want to do that. And so this is about as easy as we can make it so that like it still has you in it, but it's still also like not that much work. You can clear this bar. And like I said, we can get your students up to speed on this, which is what we're going to talk about in the next section of the video.

00:08:59:20 - 00:09:39:21
Nick Clason | Hybrid Ministry
So remember, while we're trying to increase social media engagement on your feed, the ultimate goal in all of this is not just social media engagement, but hopefully life change in the in the life of your teenagers and of your students. And so hopefully, the more that they engage with you on social, it's also going to mean the more that they're going to engage with you in person, which is really like the impetus for this entire hybrid strategy online, which is where a lot of students are spending their time and their lives paired with your in-person moment, so that together you can create a solid hybrid environment, one that, like your students, they're they're stepping back

00:09:39:21 - 00:10:09:11
Nick Clason | Hybrid Ministry
and forth in between those two worlds constantly. They live in that sweet spot called hybrid. And this social pact helps bridge that gap between those two different, sometimes seemingly opposing sides of the ministry aisle. And so I want to encourage you to continue to lean into it. And best yet, the best way that I have discovered to keep this ongoing, sustainable strategy, because I want to point out, I'm encouraging you to post three times per week.

00:10:09:11 - 00:10:41:20
Nick Clason | Hybrid Ministry
In my context, we post ten times per week. The only way that I'm getting ten posts done per week is by creating and leaning into a fully student run, an LED social media team, and I am going to detail and outline every single step of that in the very next episode, so that you can build that for yourself so that you can pass that off and you can teach your students very simply how to become influencers in their faith, not just online, but in their faith.

00:10:41:23 - 00:10:55:29
Nick Clason | Hybrid Ministry
That episode is going to be the link to right here on screen. Go ahead and tap that. Head over to that video and we will see you in episode 165 for building your own social team. But until next time, and as always, my friends, do not forget to stay hybrid.

]]> Episode 155: The Secret Sauce to Consistent Summer Engagement https://www.hybridministry.xyz/155 35b1d4fd-91ec-4113-acbc-2dc376af63e6 Thu, 26 Jun 2025 05:00:00 -0500 Nick Clason 155 The Secret Sauce to Consistent Summer Engagement full Nick Clason Consistency is hard—unless you steal my system. In this episode, I break down my exact weekly summer content rhythm for youth ministry using the ☀️ Summer Seasonal Social Media Pack: 1 spiritual reel, 1 fun reel, 1 carousel, and some bonus hybrid magic. You’ll get the full template, schedule, and content—so you can stay consistent, connected, and (mostly) sane all summer long. 8:09 no Consistency is hard—unless you steal my system. In this episode, I break down my exact weekly summer content rhythm for youth ministry using the ☀️ Summer Seasonal Social Media Pack: 1 spiritual reel, 1 fun reel, 1 carousel, and some bonus hybrid magic. You’ll get the full template, schedule, and content—so you can stay consistent, connected, and (mostly) sane all summer long. ☀️ SUMMER SOCIAL MEDIA PACK https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=productsharecreator&utmcontent=join_link *🦸 HYBRID HEROS GET IT FOR FREE! * https://www.patreon.com/hybridministry SHOW NOTES Shownotes & Transcripts https://www.hybridministry.xyz/155 ✅ CHURCH COMMS DONE FOR YOU Hire me to run your church website, social media or communications! https://www.hybridministry.xyz/articles/comms 📊 [FREE] HYBRID STRATEGY GUIDE https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 📋 "PICK NICK'S BRAIN" Coaching Call https://www.hybridministry.xyz/articles/coaching 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz -------------- 🎉 FREE STUFF 🎉 We have all kinds of FREE Things that you can use in your context! The best way to pay us back is a review or a YouTube Subscribe! https://www.linktr.ee/clasonnick -------------- 🛠️TOOLS I USE THAT CAN HELP YOU! Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products VIDIQ https://vidiq.com/hybrid BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit -------------- 🕰️TIMECODES 00:00 Dodgeball in a Cornfield & Summer Youth Ministry 00:55 My Secret Sauce Strategy 01:46 Monday’s Post 03:17 Wednesday’s Post 04:25 Friday’s Post 05:08 Bonus Ideas 06:11 Amazing Deal -------------- TRANSCRIPT 00:00:00:06 - 00:00:29:07 Nick Clason | Hybrid Ministry Consistency is hard unless you have a system. So steal mine if I'm giving you permission. So can we just be honest? Like summer youth ministry is kind of like playing dodgeball in a cornfield. No walls, no rules. Just pure chaos. You're leaders gone. You're students at camp. You simply trying to keep your Instagram feed, not looking like a ghost town. 00:00:29:08 - 00:00:56:22 Nick Clason | Hybrid Ministry Well, in this video, I'm going to share with you my weekly social media strategy and how I grew a YouTube channel, along with several other social accounts to over 900 subscribers, completely organically. And best yet, it's actually all available to you. Link in the description. For less than a cost of a weekly cup of Starbucks. Welcome, my friends, to the Hybrid Ministry show. 00:00:56:24 - 00:01:18:22 Nick Clason | Hybrid Ministry Well hey everyone, welcome to the Hybrid Ministry show. If you and I haven't had a chance to meet you. My name is Nick Clayton and in the trenches youth pastor currently serving on assignment in the DFW Dallas Fort Worth area. And I've been passionate about this thing. Digital ministry. I'm trying to make it, possible, accessible and frankly, easy for all of us. 00:01:18:22 - 00:01:45:12 Nick Clason | Hybrid Ministry And I have a full proof system that I actually I want to share with you. And like I said in the open, steal it, man, it is yours. And so every single Monday, I post some sort of spiritual real. My goal, my goal is to post two pieces of content per day. However, what I recommend for most churches and most youth pastors who, maybe don't have as big of a team or as much experience with content is to post three reels per week. 00:01:45:12 - 00:02:04:25 Nick Clason | Hybrid Ministry So if you are following my proposed and recommended secret sauce strategy, it would be posting some sort of spiritual reel per day. Now, if you prefilled your messages, or even if you like, capture your video live in the room somehow, then I recommend posting it into something like an opus clip. There's a link down below for you to check out. 00:02:04:25 - 00:02:28:28 Nick Clason | Hybrid Ministry Opus clip where I'll take your message and I'll just chop it up for you using I super easy, super great. The other good thing is, if you do have some sort of like long form message version of your, of your message, if you're teaching in some way, shape or form, when you upload that to like YouTube shorts, you can link a featured video to the short and it can link out to your long form of that. 00:02:28:28 - 00:02:57:15 Nick Clason | Hybrid Ministry And so that's what that's what we do. If you don't have either a, the capacity to sit down ahead of time film, that's what we do and that's what I recommend or B, capture it live in the room when you're teaching, then see if you download my social media pack. I actually have, but a bunch of different scripts to help you get through the summer of videos that you can just shoot on your phone selfie style and edit directly in something like a TikTok editor, an Instagram Reels editor, or even something like Cap Cut. 00:02:57:15 - 00:03:16:25 Nick Clason | Hybrid Ministry And so that's what I would recommend you doing on Monday. And listen, if you're going to steal this, you're just going to grab my strategy. The number one way that you could give back to this channel is a very simple like or a subscribe. It really it costs you nothing over on YouTube or on your podcast catcher. And it really does help us out a whole bunch. 00:03:17:01 - 00:03:35:23 Nick Clason | Hybrid Ministry Moving on. The second style of post I recommend that you do is do something fun. You know, I think a lot of times in youth ministry we feel like we have to be serious all the time, especially when it comes to what's going on on social media. But the fact of the matter is that think about your personal social media habits, whatever platform it is for you. 00:03:35:23 - 00:03:56:29 Nick Clason | Hybrid Ministry Maybe it's Instagram, maybe it's TikTok, maybe it's YouTube, maybe it's even something like Reddit or Facebook. You know, I feel a lot of youth pastors on Facebook. Why do you get on social media? Maybe you always get on to, like, do your devotions in a low key sort of sense of the way, hoping that your church that you follow is going to post scripture and, and some sort of reels like that. 00:03:57:01 - 00:04:15:12 Nick Clason | Hybrid Ministry Or if you're like me, you get on to laugh, to be entertained. Maybe I'm a huge basketball fan. I get on to, watch basketball content. And sometimes, sometimes I'm just going to be very honest with you. Sometimes I even I even get in arguments about my favorite team. So, that's a confession I'm willing to make, but post something fun. 00:04:15:12 - 00:04:48:08 Nick Clason | Hybrid Ministry And in this downloaded pack, I include some done for you fun content, emoji guesses, or transition hook style videos. Things to have fun with your students. And then Friday, go ahead and post some sort of carousel post. Post a Bible verse or post, something spiritual like what to do if you're facing anxiety. You know, I, I posted that, recently, actually, this link right up here at the top of the screen is, from a video what I posted using my weekly summer content pack and the carousel post performed incredibly well. 00:04:48:08 - 00:05:02:24 Nick Clason | Hybrid Ministry Go back and listen to that one. You'll see the ways that people were responding to it and says what to do when I'm facing anxiety, what to do when I'm struggling with anger, what to do when I'm struggling with lust, and we feel some of those in there completely done for you. Grab them, download them, post them to your feed and use them. 00:05:02:24 - 00:05:38:26 Nick Clason | Hybrid Ministry And they're there for you and they're there for the taking. But I also recommend, in addition to some of these things that I've given to you, I've included some of my bonus content. And every week we get together with some of our students and we do man on the street interview style videos, or we do, tier rankings, or we do a guessing game called seven questions like, and we'll get students together on camera, either me versus them, them versus a staff person or them versus each other with podcast microphones or just a little like Bluetooth connected to your phone's sort of microphone, and which interview them we like, have fun, chatting it 00:05:38:26 - 00:05:57:20 Nick Clason | Hybrid Ministry up with students, hearing their opinion, and then also like kind of messing around with them on on the edit, which is another really kind of like fun way to create content not only for your students, but also with your students and all of that, all of that. The good news is included in my summer seasonal social media pack. 00:05:57:20 - 00:06:20:13 Nick Clason | Hybrid Ministry That's it. That's my one week. You take that, you repeat, you rinse, you repeat. You do it again, copy it, steal it, and implement it in your ministry. But hold on a second. I got an amazing deal for you on the other side. Check it out. So there's a lot going on this summer, I get it. And you want to stay active even when you're doing slip and slide kickball. 00:06:20:16 - 00:06:42:02 Nick Clason | Hybrid Ministry This isn't a metaphor. I really own this, and someone's probably definitely gotten hurt on it before. So here's the deal I don't spend six hours a day. I don't spend six hours a week on all of this. I've put all of this together. So all you need to do is hit the link in the description and go download the Summer Seasonal Social Media pack. 00:06:42:02 - 00:07:01:04 Nick Clason | Hybrid Ministry It has my weekly proposed schedule for you for the summer. It also has some pre-made templates, things like man on the street, questions, graphics. All you got to do is overlay that in an editor and you can do it directly on your phone, or even in something a little bit more upgraded, like an Adobe Premiere Pro or a DaVinci resolve. 00:07:01:09 - 00:07:21:00 Nick Clason | Hybrid Ministry And then half of the post that you're going to get are completely done for you. Plug and play and you're off to the races. The other 50% is custom, because I don't think that a fully downloadable, where it removes your face and removes your voice and it removes your personality. I don't think that's a good strategy for social media in 2025. 00:07:21:07 - 00:07:40:02 Nick Clason | Hybrid Ministry And so the good news about my pack is that I still allow you to be the voice, to be the face, to create content with and for your students. And you and your students are featured on your social platforms. But I've done all the heavy lifting on their scripts and graphics and templates and, telling you exactly what to do. 00:07:40:02 - 00:08:04:10 Nick Clason | Hybrid Ministry All you gotta do is follow my instructions, put a cell phone camera and you are off to the races. The result? Consistency, engagement, and not fumbling the bag on your social media feeds this summer. Listen, I got you a link down in the description. Thank you guys so much for being here on the Hybrid Ministry Show as we attempt to make digital discipleship easy and possible and accessible. 00:08:04:10 - 00:08:08:15 Nick Clason | Hybrid Ministry Until next time. And as always, my friends, don't forget to stay hybrid. youth ministry, youth pastor, student ministry, church social media, summer social media, consistent content, hybrid ministry, church growth, social media strategy, youth group, summer engagement, church reels, Instagram for churches, TikTok for ministry, Brady Shearer, Pro Church Tools, ministry marketing, social media pack, done for you content, seasonal content, youth group tips, digital discipleship, church communication, summer ministry Consistency is hard—unless you steal my system. In this episode, I break down my exact weekly summer content rhythm for youth ministry using the ☀️ Summer Seasonal Social Media Pack: 1 spiritual reel, 1 fun reel, 1 carousel, and some bonus hybrid magic. You’ll get the full template, schedule, and content—so you can stay consistent, connected, and (mostly) sane all summer long.

☀️ SUMMER SOCIAL MEDIA PACK
https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=productshare_creator&utm_content=join_link

*🦸 HYBRID HEROS GET IT FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/155

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 Dodgeball in a Cornfield & Summer Youth Ministry
00:55 My Secret Sauce Strategy
01:46 Monday’s Post
03:17 Wednesday’s Post
04:25 Friday’s Post
05:08 Bonus Ideas
06:11 Amazing Deal

--------------
TRANSCRIPT
00:00:00:06 - 00:00:29:07
Nick Clason | Hybrid Ministry
Consistency is hard unless you have a system. So steal mine if I'm giving you permission. So can we just be honest? Like summer youth ministry is kind of like playing dodgeball in a cornfield. No walls, no rules. Just pure chaos. You're leaders gone. You're students at camp. You simply trying to keep your Instagram feed, not looking like a ghost town.

00:00:29:08 - 00:00:56:22
Nick Clason | Hybrid Ministry
Well, in this video, I'm going to share with you my weekly social media strategy and how I grew a YouTube channel, along with several other social accounts to over 900 subscribers, completely organically. And best yet, it's actually all available to you. Link in the description. For less than a cost of a weekly cup of Starbucks. Welcome, my friends, to the Hybrid Ministry show.

00:00:56:24 - 00:01:18:22
Nick Clason | Hybrid Ministry
Well hey everyone, welcome to the Hybrid Ministry show. If you and I haven't had a chance to meet you. My name is Nick Clayton and in the trenches youth pastor currently serving on assignment in the DFW Dallas Fort Worth area. And I've been passionate about this thing. Digital ministry. I'm trying to make it, possible, accessible and frankly, easy for all of us.

00:01:18:22 - 00:01:45:12
Nick Clason | Hybrid Ministry
And I have a full proof system that I actually I want to share with you. And like I said in the open, steal it, man, it is yours. And so every single Monday, I post some sort of spiritual real. My goal, my goal is to post two pieces of content per day. However, what I recommend for most churches and most youth pastors who, maybe don't have as big of a team or as much experience with content is to post three reels per week.

00:01:45:12 - 00:02:04:25
Nick Clason | Hybrid Ministry
So if you are following my proposed and recommended secret sauce strategy, it would be posting some sort of spiritual reel per day. Now, if you prefilled your messages, or even if you like, capture your video live in the room somehow, then I recommend posting it into something like an opus clip. There's a link down below for you to check out.

00:02:04:25 - 00:02:28:28
Nick Clason | Hybrid Ministry
Opus clip where I'll take your message and I'll just chop it up for you using I super easy, super great. The other good thing is, if you do have some sort of like long form message version of your, of your message, if you're teaching in some way, shape or form, when you upload that to like YouTube shorts, you can link a featured video to the short and it can link out to your long form of that.

00:02:28:28 - 00:02:57:15
Nick Clason | Hybrid Ministry
And so that's what that's what we do. If you don't have either a, the capacity to sit down ahead of time film, that's what we do and that's what I recommend or B, capture it live in the room when you're teaching, then see if you download my social media pack. I actually have, but a bunch of different scripts to help you get through the summer of videos that you can just shoot on your phone selfie style and edit directly in something like a TikTok editor, an Instagram Reels editor, or even something like Cap Cut.

00:02:57:15 - 00:03:16:25
Nick Clason | Hybrid Ministry
And so that's what I would recommend you doing on Monday. And listen, if you're going to steal this, you're just going to grab my strategy. The number one way that you could give back to this channel is a very simple like or a subscribe. It really it costs you nothing over on YouTube or on your podcast catcher. And it really does help us out a whole bunch.

00:03:17:01 - 00:03:35:23
Nick Clason | Hybrid Ministry
Moving on. The second style of post I recommend that you do is do something fun. You know, I think a lot of times in youth ministry we feel like we have to be serious all the time, especially when it comes to what's going on on social media. But the fact of the matter is that think about your personal social media habits, whatever platform it is for you.

00:03:35:23 - 00:03:56:29
Nick Clason | Hybrid Ministry
Maybe it's Instagram, maybe it's TikTok, maybe it's YouTube, maybe it's even something like Reddit or Facebook. You know, I feel a lot of youth pastors on Facebook. Why do you get on social media? Maybe you always get on to, like, do your devotions in a low key sort of sense of the way, hoping that your church that you follow is going to post scripture and, and some sort of reels like that.

00:03:57:01 - 00:04:15:12
Nick Clason | Hybrid Ministry
Or if you're like me, you get on to laugh, to be entertained. Maybe I'm a huge basketball fan. I get on to, watch basketball content. And sometimes, sometimes I'm just going to be very honest with you. Sometimes I even I even get in arguments about my favorite team. So, that's a confession I'm willing to make, but post something fun.

00:04:15:12 - 00:04:48:08
Nick Clason | Hybrid Ministry
And in this downloaded pack, I include some done for you fun content, emoji guesses, or transition hook style videos. Things to have fun with your students. And then Friday, go ahead and post some sort of carousel post. Post a Bible verse or post, something spiritual like what to do if you're facing anxiety. You know, I, I posted that, recently, actually, this link right up here at the top of the screen is, from a video what I posted using my weekly summer content pack and the carousel post performed incredibly well.

00:04:48:08 - 00:05:02:24
Nick Clason | Hybrid Ministry
Go back and listen to that one. You'll see the ways that people were responding to it and says what to do when I'm facing anxiety, what to do when I'm struggling with anger, what to do when I'm struggling with lust, and we feel some of those in there completely done for you. Grab them, download them, post them to your feed and use them.

00:05:02:24 - 00:05:38:26
Nick Clason | Hybrid Ministry
And they're there for you and they're there for the taking. But I also recommend, in addition to some of these things that I've given to you, I've included some of my bonus content. And every week we get together with some of our students and we do man on the street interview style videos, or we do, tier rankings, or we do a guessing game called seven questions like, and we'll get students together on camera, either me versus them, them versus a staff person or them versus each other with podcast microphones or just a little like Bluetooth connected to your phone's sort of microphone, and which interview them we like, have fun, chatting it

00:05:38:26 - 00:05:57:20
Nick Clason | Hybrid Ministry
up with students, hearing their opinion, and then also like kind of messing around with them on on the edit, which is another really kind of like fun way to create content not only for your students, but also with your students and all of that, all of that. The good news is included in my summer seasonal social media pack.

00:05:57:20 - 00:06:20:13
Nick Clason | Hybrid Ministry
That's it. That's my one week. You take that, you repeat, you rinse, you repeat. You do it again, copy it, steal it, and implement it in your ministry. But hold on a second. I got an amazing deal for you on the other side. Check it out. So there's a lot going on this summer, I get it. And you want to stay active even when you're doing slip and slide kickball.

00:06:20:16 - 00:06:42:02
Nick Clason | Hybrid Ministry
This isn't a metaphor. I really own this, and someone's probably definitely gotten hurt on it before. So here's the deal I don't spend six hours a day. I don't spend six hours a week on all of this. I've put all of this together. So all you need to do is hit the link in the description and go download the Summer Seasonal Social Media pack.

00:06:42:02 - 00:07:01:04
Nick Clason | Hybrid Ministry
It has my weekly proposed schedule for you for the summer. It also has some pre-made templates, things like man on the street, questions, graphics. All you got to do is overlay that in an editor and you can do it directly on your phone, or even in something a little bit more upgraded, like an Adobe Premiere Pro or a DaVinci resolve.

00:07:01:09 - 00:07:21:00
Nick Clason | Hybrid Ministry
And then half of the post that you're going to get are completely done for you. Plug and play and you're off to the races. The other 50% is custom, because I don't think that a fully downloadable, where it removes your face and removes your voice and it removes your personality. I don't think that's a good strategy for social media in 2025.

00:07:21:07 - 00:07:40:02
Nick Clason | Hybrid Ministry
And so the good news about my pack is that I still allow you to be the voice, to be the face, to create content with and for your students. And you and your students are featured on your social platforms. But I've done all the heavy lifting on their scripts and graphics and templates and, telling you exactly what to do.

00:07:40:02 - 00:08:04:10
Nick Clason | Hybrid Ministry
All you gotta do is follow my instructions, put a cell phone camera and you are off to the races. The result? Consistency, engagement, and not fumbling the bag on your social media feeds this summer. Listen, I got you a link down in the description. Thank you guys so much for being here on the Hybrid Ministry Show as we attempt to make digital discipleship easy and possible and accessible.

00:08:04:10 - 00:08:08:15
Nick Clason | Hybrid Ministry
Until next time. And as always, my friends, don't forget to stay hybrid.

]]> Consistency is hard—unless you steal my system. In this episode, I break down my exact weekly summer content rhythm for youth ministry using the ☀️ Summer Seasonal Social Media Pack: 1 spiritual reel, 1 fun reel, 1 carousel, and some bonus hybrid magic. You’ll get the full template, schedule, and content—so you can stay consistent, connected, and (mostly) sane all summer long.

☀️ SUMMER SOCIAL MEDIA PACK
https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=productshare_creator&utm_content=join_link

*🦸 HYBRID HEROS GET IT FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/155

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 Dodgeball in a Cornfield & Summer Youth Ministry
00:55 My Secret Sauce Strategy
01:46 Monday’s Post
03:17 Wednesday’s Post
04:25 Friday’s Post
05:08 Bonus Ideas
06:11 Amazing Deal

--------------
TRANSCRIPT
00:00:00:06 - 00:00:29:07
Nick Clason | Hybrid Ministry
Consistency is hard unless you have a system. So steal mine if I'm giving you permission. So can we just be honest? Like summer youth ministry is kind of like playing dodgeball in a cornfield. No walls, no rules. Just pure chaos. You're leaders gone. You're students at camp. You simply trying to keep your Instagram feed, not looking like a ghost town.

00:00:29:08 - 00:00:56:22
Nick Clason | Hybrid Ministry
Well, in this video, I'm going to share with you my weekly social media strategy and how I grew a YouTube channel, along with several other social accounts to over 900 subscribers, completely organically. And best yet, it's actually all available to you. Link in the description. For less than a cost of a weekly cup of Starbucks. Welcome, my friends, to the Hybrid Ministry show.

00:00:56:24 - 00:01:18:22
Nick Clason | Hybrid Ministry
Well hey everyone, welcome to the Hybrid Ministry show. If you and I haven't had a chance to meet you. My name is Nick Clayton and in the trenches youth pastor currently serving on assignment in the DFW Dallas Fort Worth area. And I've been passionate about this thing. Digital ministry. I'm trying to make it, possible, accessible and frankly, easy for all of us.

00:01:18:22 - 00:01:45:12
Nick Clason | Hybrid Ministry
And I have a full proof system that I actually I want to share with you. And like I said in the open, steal it, man, it is yours. And so every single Monday, I post some sort of spiritual real. My goal, my goal is to post two pieces of content per day. However, what I recommend for most churches and most youth pastors who, maybe don't have as big of a team or as much experience with content is to post three reels per week.

00:01:45:12 - 00:02:04:25
Nick Clason | Hybrid Ministry
So if you are following my proposed and recommended secret sauce strategy, it would be posting some sort of spiritual reel per day. Now, if you prefilled your messages, or even if you like, capture your video live in the room somehow, then I recommend posting it into something like an opus clip. There's a link down below for you to check out.

00:02:04:25 - 00:02:28:28
Nick Clason | Hybrid Ministry
Opus clip where I'll take your message and I'll just chop it up for you using I super easy, super great. The other good thing is, if you do have some sort of like long form message version of your, of your message, if you're teaching in some way, shape or form, when you upload that to like YouTube shorts, you can link a featured video to the short and it can link out to your long form of that.

00:02:28:28 - 00:02:57:15
Nick Clason | Hybrid Ministry
And so that's what that's what we do. If you don't have either a, the capacity to sit down ahead of time film, that's what we do and that's what I recommend or B, capture it live in the room when you're teaching, then see if you download my social media pack. I actually have, but a bunch of different scripts to help you get through the summer of videos that you can just shoot on your phone selfie style and edit directly in something like a TikTok editor, an Instagram Reels editor, or even something like Cap Cut.

00:02:57:15 - 00:03:16:25
Nick Clason | Hybrid Ministry
And so that's what I would recommend you doing on Monday. And listen, if you're going to steal this, you're just going to grab my strategy. The number one way that you could give back to this channel is a very simple like or a subscribe. It really it costs you nothing over on YouTube or on your podcast catcher. And it really does help us out a whole bunch.

00:03:17:01 - 00:03:35:23
Nick Clason | Hybrid Ministry
Moving on. The second style of post I recommend that you do is do something fun. You know, I think a lot of times in youth ministry we feel like we have to be serious all the time, especially when it comes to what's going on on social media. But the fact of the matter is that think about your personal social media habits, whatever platform it is for you.

00:03:35:23 - 00:03:56:29
Nick Clason | Hybrid Ministry
Maybe it's Instagram, maybe it's TikTok, maybe it's YouTube, maybe it's even something like Reddit or Facebook. You know, I feel a lot of youth pastors on Facebook. Why do you get on social media? Maybe you always get on to, like, do your devotions in a low key sort of sense of the way, hoping that your church that you follow is going to post scripture and, and some sort of reels like that.

00:03:57:01 - 00:04:15:12
Nick Clason | Hybrid Ministry
Or if you're like me, you get on to laugh, to be entertained. Maybe I'm a huge basketball fan. I get on to, watch basketball content. And sometimes, sometimes I'm just going to be very honest with you. Sometimes I even I even get in arguments about my favorite team. So, that's a confession I'm willing to make, but post something fun.

00:04:15:12 - 00:04:48:08
Nick Clason | Hybrid Ministry
And in this downloaded pack, I include some done for you fun content, emoji guesses, or transition hook style videos. Things to have fun with your students. And then Friday, go ahead and post some sort of carousel post. Post a Bible verse or post, something spiritual like what to do if you're facing anxiety. You know, I, I posted that, recently, actually, this link right up here at the top of the screen is, from a video what I posted using my weekly summer content pack and the carousel post performed incredibly well.

00:04:48:08 - 00:05:02:24
Nick Clason | Hybrid Ministry
Go back and listen to that one. You'll see the ways that people were responding to it and says what to do when I'm facing anxiety, what to do when I'm struggling with anger, what to do when I'm struggling with lust, and we feel some of those in there completely done for you. Grab them, download them, post them to your feed and use them.

00:05:02:24 - 00:05:38:26
Nick Clason | Hybrid Ministry
And they're there for you and they're there for the taking. But I also recommend, in addition to some of these things that I've given to you, I've included some of my bonus content. And every week we get together with some of our students and we do man on the street interview style videos, or we do, tier rankings, or we do a guessing game called seven questions like, and we'll get students together on camera, either me versus them, them versus a staff person or them versus each other with podcast microphones or just a little like Bluetooth connected to your phone's sort of microphone, and which interview them we like, have fun, chatting it

00:05:38:26 - 00:05:57:20
Nick Clason | Hybrid Ministry
up with students, hearing their opinion, and then also like kind of messing around with them on on the edit, which is another really kind of like fun way to create content not only for your students, but also with your students and all of that, all of that. The good news is included in my summer seasonal social media pack.

00:05:57:20 - 00:06:20:13
Nick Clason | Hybrid Ministry
That's it. That's my one week. You take that, you repeat, you rinse, you repeat. You do it again, copy it, steal it, and implement it in your ministry. But hold on a second. I got an amazing deal for you on the other side. Check it out. So there's a lot going on this summer, I get it. And you want to stay active even when you're doing slip and slide kickball.

00:06:20:16 - 00:06:42:02
Nick Clason | Hybrid Ministry
This isn't a metaphor. I really own this, and someone's probably definitely gotten hurt on it before. So here's the deal I don't spend six hours a day. I don't spend six hours a week on all of this. I've put all of this together. So all you need to do is hit the link in the description and go download the Summer Seasonal Social Media pack.

00:06:42:02 - 00:07:01:04
Nick Clason | Hybrid Ministry
It has my weekly proposed schedule for you for the summer. It also has some pre-made templates, things like man on the street, questions, graphics. All you got to do is overlay that in an editor and you can do it directly on your phone, or even in something a little bit more upgraded, like an Adobe Premiere Pro or a DaVinci resolve.

00:07:01:09 - 00:07:21:00
Nick Clason | Hybrid Ministry
And then half of the post that you're going to get are completely done for you. Plug and play and you're off to the races. The other 50% is custom, because I don't think that a fully downloadable, where it removes your face and removes your voice and it removes your personality. I don't think that's a good strategy for social media in 2025.

00:07:21:07 - 00:07:40:02
Nick Clason | Hybrid Ministry
And so the good news about my pack is that I still allow you to be the voice, to be the face, to create content with and for your students. And you and your students are featured on your social platforms. But I've done all the heavy lifting on their scripts and graphics and templates and, telling you exactly what to do.

00:07:40:02 - 00:08:04:10
Nick Clason | Hybrid Ministry
All you gotta do is follow my instructions, put a cell phone camera and you are off to the races. The result? Consistency, engagement, and not fumbling the bag on your social media feeds this summer. Listen, I got you a link down in the description. Thank you guys so much for being here on the Hybrid Ministry Show as we attempt to make digital discipleship easy and possible and accessible.

00:08:04:10 - 00:08:08:15
Nick Clason | Hybrid Ministry
Until next time. And as always, my friends, don't forget to stay hybrid.

]]> Episode 141: How I Plan Events with Kaylen Adams https://www.hybridministry.xyz/141 f992a4dd-81ca-4648-8551-3cda7ef24ce7 Thu, 20 Mar 2025 05:00:00 -0500 Nick Clason 141 How I Plan Events with Kaylen Adams full Nick Clason This episode of the *Hybrid Ministry Show* kicks off the "How I..." playlist with a deep dive into event planning with guest Kaylen Adams, an expert in coordination and logistics. Kaylen shares her step-by-step approach to organizing youth ministry events, covering everything from volunteer recruitment and communication to detailed schedules and contingency planning. Whether you're a youth pastor who struggles with organization or looking to refine your event strategy, this conversation is packed with practical insights to help you run seamless, high-impact events. 31:35 no This episode of the Hybrid Ministry Show kicks off the "How I..." playlist with a deep dive into event planning with guest Kaylen Adams, an expert in coordination and logistics. Kaylen shares her step-by-step approach to organizing youth ministry events, covering everything from volunteer recruitment and communication to detailed schedules and contingency planning. Whether you're a youth pastor who struggles with organization or looking to refine your event strategy, this conversation is packed with practical insights to help you run seamless, high-impact events. 🦸BECOME A HYBRID HERO patreon.com/hybridministry ✅ CHURCH COMMUNICATIONS DONE FOR YOU https://www.hybridministry.xyz/articles/comms SHOW NOTES Shownotes & Transcripts https://www.hybridministry.xyz/141 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz CONNECT WITH KAYLEN ON SOCIAL https://www.facebook.com/kaylen.maltais https://www.instagram.com/kmaltais_/ -------------- 🎉 FREE STUFF 🎉 We have all kinds of FREE Things that you can use in your context! The best way to pay us back is a review or a YouTube Subscribe! https://www.linktr.ee/clasonnick -------------- 🛠️TOOLS I USE THAT CAN HELP YOU! Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products VIDIQ https://vidiq.com/hybrid BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit -------------- 🕰️TIMECODES 00:00 How I Plan Events like a Pro! 01:10 Kaylen, who are you? 05:06 What Lanes did you own? 07:03 How can you help someone think? 08:07 How did you communicate? 11:54 How did you determine call times? 16:30 How do you recruit for an event? 20:05 How many jobs do you give a leader? 21:24 How do you calculate for food? 24:21 What Else? 26:28 What if my church doesn't do all that? 28:34 Keep People's Personalities in Mind -------------- TRANSCRIPT 00:00:00:00 - 00:00:25:00 Nick Clason | Hybrid Ministry For what is up everybody? Today I am going to introduce you and have you in for a treat, because I am going to be interviewing one of my friends and coworkers, Kaylen Adams, who's fantastic at event planning. This is going to be the start of a new little playlist series on my podcast, and here on YouTube, where I am going to introduce you to some of the people that I know who do things the best in youth ministry and particular lanes. 00:00:25:00 - 00:00:46:05 Nick Clason | Hybrid Ministry And Kaylen is the queen of event coordination and event management. Not only is she like, really fun and have a really good mind, but she is fantastic at getting volunteers, recruiting them. And when a volunteer comes in just feeling like they know exactly what to do. And you will. If you implement these things, you will look like a rock star. 00:00:46:09 - 00:01:04:05 Nick Clason | Hybrid Ministry So if you're a typical youth worker who's not very organized, this episode is for you because it will help you and if you think that all hope is lost on you, then this is a great, podcast to send to a volunteer or a high level admin who might step in and help you with some of the logistical things, but you are in for a treat regardless. 00:01:04:10 - 00:01:31:06 Nick Clason | Hybrid Ministry With my interview today with my friend and coworker Kaylen Adams. What's up everyone? Here we are. I am with Kaylen Adams. Which yes, you don't even find that on your name on here because that's how that's how new this is. So it is formerly known as Maltais, not hyphenated. Straight up Adams. Which means you just got married and, 00:01:31:08 - 00:01:52:02 Nick Clason | Hybrid Ministry And you might not know Kaylen, but I know Kaylen. I worked with Kaylen. Worked in the past tense. We are still on staff together, but she has switched departments, so now she's in the kids department. And the reason I ask Kaylen on here is, what was it last weekend? Two weekends ago, we had our high school weekend. 00:01:52:02 - 00:02:14:01 Nick Clason | Hybrid Ministry And you still worked with me then, and, oh, my gosh, Kaylen crushed it. Like, you guys don't have any idea. And as she was, like, literally crushing every, like, logistical and administrative detail of the weekend, in the back of my mind, I was like, we got to get Kaylen on so I can ask her, how do you plan for these big events? 00:02:14:01 - 00:02:38:10 Nick Clason | Hybrid Ministry So why don't you give us just kind of a quick overview? Kaylen, first of all, like a 20 or 30 second like synopsis of who you are, how we ended up working together. But then, like, what did you oversee, at these events? Like what particular? Like lanes and areas and avenues. And then I just think what you did is such a helpful tool to many of the youth passers that I've ever seen or worked with. And so I just think this would be helpful to get out, you know, to people. Yeah. Yeah. 00:02:38:10 - 00:03:02:13 Kaylen Adams So we've started working together because I, I went to college at the University of Wyoming and I got a degree in human resources management and entrepreneurship with minors in hospitality anthropology. There you go. So so that was. Yeah. Yeah. And so I did that. 00:03:02:13 - 00:03:29:13 Kaylen Adams Fell in love with ministry there. And then around like my senior year, I learned the opportunity to do a residency in Texas, which I hate sweating. So my family was like, I was like, I think because I love Jesus, I don't know. So I applied and I ended up getting hired in January. And so after I graduated, I moved to Texas, and I did a residency at Cross Creek Church and guest services. 00:03:29:15 - 00:03:50:22 Kaylen Adams But I love that, like ministerial aspect. And I still was kind of doing some of more of that support ministry with it. So needed and very, very special. Big shout out to everybody in support ministries. And so that's when I transitioned into students and I kind of brought a lot of my guest services and undergrad knowledge, which infuse that into what I was doing. 00:03:50:22 - 00:04:08:00 Nick Clason | Hybrid Ministry And students. Yeah. So then like for the first little bit, I remember you're like, I don't really know exactly what you guys want me to do. And we were like, just keep doing like, I mean, like, you guys don't understand. Like, Kaylen was just she just knew what to do. Like, even if she didn't know what to do, she pretend like she knew what to do. 00:04:08:00 - 00:04:30:06 Nick Clason | Hybrid Ministry And it seemed like she's known what she she's doing. But it was this last high school weekend where, like, you were pulling out, like, spreadsheets and folders and instructions and, even, like, I remember distinctly I was talking with you about our t shirt order number, and, like, our student registration was, like, lower than anticipated. And you were like, no, we're going to need this many t shirts. 00:04:30:06 - 00:04:50:20 Nick Clason | Hybrid Ministry And I was like, why? And you're like, because of all of our volunteers. And I was like, do you really like, do you really think that? And your confidence, you're like, absolutely. And you were right, by the way. So what like lanes did you let's talk about specifically our high school weekend, which for those of you who don't know the context, it's like a D now without the spending the night element. 00:04:50:22 - 00:05:10:02 Nick Clason | Hybrid Ministry So it's like two days on campus. Yeah. Like Friday night, Saturday until like 3:00. And so it's probably like our second biggest event next to, like, a thing like summer camp, right? So yeah, in that event, what particularly did you own, like, what were those areas? And I just want to ask you kind of pepper you questions. 00:05:10:02 - 00:05:33:02 Kaylen Adams Yeah. In that in those arenas. Well so this was we originally had one winter we to middle school and high school. Was it split into middle school night high school. Well for middle school night Darren, the student pastor at Rush Creek pitched and I met my boss, so he. Yeah. So he did a lot of the the directional things for that division. 00:05:33:02 - 00:05:56:21 Kaylen Adams And then programing. And I took everything else and like, did the logistics of the event planned it all. So by the time high school weekend came around, because I wasn't middle school night, so I didn't play a part at all, which is relevant because when we played high school night, we did a lot of the same stuff. We just like copy and paste a lot of the stuff that worked and made it a little more, for high school and that middle school. 00:05:56:23 - 00:06:20:20 Kaylen Adams Oh yeah. And then we had known, like, what worked and what didn't. So we're check in by the time we got to high school again. Yeah, that's good. But yeah, by the time we got there, Nick you did programing. So like everything that you were sitting in a session and watching and experiencing. Nick was all in of planning and talking to the people, like worship people and yeah, yeah, I did everything outside of that. 00:06:20:22 - 00:06:44:20 Kaylen Adams So and how we move through the timelines, you know, when were kids eating, where were they going to be, what activities were they going to be doing. And then we had food making sure we had enough food, making sure. Yeah, we had t shirts. And there they were out and that, you know, we gave away a little like pin to all of our students, like, you made sure that that was where it needed to get and left, you know, passing out our note sheets and pens. 00:06:44:20 - 00:07:08:09 Nick Clason | Hybrid Ministry And, I mean, you just you thought of like, every detail. So, like, I know your background helps you with that, but like, imagine you're talking to someone who's not as organized as you like. So you come by that naturally, which is what was just like a marvel to behold. But like what? What would you tell someone? Or how would you encourage someone to think if they're like planning something like that? 00:07:08:09 - 00:07:29:11 Nick Clason | Hybrid Ministry Like what? What's the way that you help us get inside your brain for some of the logistics? Kaylen Adams Well, when you're planning an event, yes, for a job, for ministry, ever. You write down all of your ideas like, no one is like, I'm just taking this all right here. I will accept it later. It's going to be there like you always write it down. 00:07:29:11 - 00:07:54:20 Kaylen Adams You make it through for you. And I just thought, you know, would probably be really helpful for a volunteers to see that map. Like, I don't know why I would keep it from them. They should know, like how we got from point A to point B, because by the time we're at point B and we're doing the thing, they deeply understand what they're doing and not only do what I'm telling them to do, they can actually take initiative and do the things that I missed. 00:07:54:22 - 00:08:13:05 Kaylen Adams Yeah. And so that's a huge part of it is just like, if I were a volunteer, what would I want to know? So I could do my job? Well, I feel good about it. Yeah. So then how how did you go about communicating? Like, did you have a meeting? Did you send them a text? Did you send them an email? 00:08:13:05 - 00:08:31:03 Nick Clason | Hybrid Ministry Like what? Because that's probably, I would imagine, a lot of stuff. And I think again, most youth pastors are like, I don't either have the time or be want to overwhelm my volunteers, or maybe see just another reason I didn't actually write it down. It is all in my head. So, I mean, I would say probably for all of us. 00:08:31:06 - 00:08:55:12 Kaylen Adams Step one is get it out of your head onto paper somehow. And then two, how did you communicate it? Yeah. So I communicated a couple different ways. So the only time that I was texting volunteers instructions or anything was a, when I was recruiting them. Okay. I never sent them like, all the information they needed individually because I needed them all to be kind of in one part. 00:08:55:12 - 00:09:16:24 Kaylen Adams So I knew who was getting one information and it always the same. Yeah. If I ever was giving instructions, it was in a group chat or a group of people that had a specialized role. Those came last minute. They weren't actually accounted for. Next time we did an event, I probably would account for them in advance. So I'm not texting information because for the smaller like you're saying, the. 00:09:17:01 - 00:09:51:02 Kaylen Adams Yeah, the smaller, more specialized groups groupings of people. Yeah. Okay. Yeah. I like to create an escape room. We had game masters and we didn't know about that until like pretty close to the event. I probably would have included them into all the mass event communication before that time. Got it as okay. Got it. Yeah. Okay. So and then and then putting together all this information, I'm kind of stockpiling it in a folder called Volunteer Prep, and I'm organizing it by like, this document, they need to know this document. 00:09:51:02 - 00:10:11:16 Nick Clason | Hybrid Ministry They need to know if they don't really need to know that, I'll pull it back. What are those documents? Can you give us just a few examples, like pull back the curtain a little bit? Kaylen Adams Yeah, yeah. So I'll make a volunteer schedule that's like five position. And then I sang people to that position per day. So it's not by time blocks, it's by day and what they're doing okay. 00:10:11:16 - 00:10:28:21 Kaylen Adams And then I have a document a volunteer job description. They need to know what they're doing, why they're doing how they do it. Yeah. And then I do a document. If we're doing anything outside or in a weird space, I'll do an aerial map and I'll make, like, different stations and positions of where they're going to be. 00:10:28:23 - 00:10:51:09 Kaylen Adams I'll give them a service order so they can see just how we do, how the whole day is going to go through. They even see like how different session parts are going to work, like what sounds work. It's going to do all the stuff because they help with transitions, like really help because it's easier to be like, hey, after they do a million little miracles, I need you to come out here rather than at 737. 00:10:51:09 - 00:11:11:20 Kaylen Adams I need you to. Yeah. The more like more like, big landmarks on a map. Yeah. Once you get this song, then this is your cue to come out and help set up for lunch, like, stuff like that. Yeah, yeah. That's why the service order is so important. And for them to see what's in Planning Center is for that. 00:11:11:20 - 00:11:34:07 Nick Clason | Hybrid Ministry We updated everything for the whole event kind of revolves around that. And you're doing the same for your volunteers. And so because then I would imagine, correct me if I'm wrong, you're able to be like, hey, if you're in charge of lunch, like, these are your three areas or meals, I guess, like these are your three. So like Friday night dinner, Saturday morning breakfast and, you know, Saturday lunch. 00:11:34:07 - 00:11:56:08 Nick Clason | Hybrid Ministry Like at this time you need to be here for this. Because if we say lunch is at 12, let's say I'm imagining you're having your volunteer get there at 11:15 or 11:30 or something like that. So how do you real quick answer this question for me. How do you determine, what time to to call for them? Like, yeah. 00:11:56:10 - 00:12:18:11 Kaylen Adams So when it comes to like food stuff because you're dealing with catering and vendors usually like I wouldn't have that start. So we had lunch at like, what was it this year? 12 I think it started and I don't remember the exact time. I just know we had it and it was ready. And that's why you're here. We had food dropped off at like 1115. 00:12:18:16 - 00:12:41:10 Kaylen Adams Okay. So plenty of time. And most of that was not because I was worried about my volunteers because they knew what to do. And we're not in like the biggest space ever is to account for vendors being late or not knowing where to park and, stuff. Yeah. When it comes to other transitions, they're a lot tighter windows and they're a lot quicker usually it was like the song before something started. 00:12:41:10 - 00:13:04:10 Kaylen Adams I would send them to go do something, but again, that's also because their space isn't really big and any materials they needed or resources. I set out in a central location, a table in the main space. We all were operating out of the auditorium, and I labeled everything with all the different times that it's going to be needed, and even put under, like during this song, you should take that, this place. 00:13:04:10 - 00:13:25:17 Kaylen Adams So my volunteers knew to flock to that table when transition times are happening. Yeah, that was so good. So then are you. So you're just labeling those like yeah, color you label like for anything. Yeah. Yes. Yeah. Yeah. You label like crazy. If you think like oh that'd be really obvious for someone to know it's now you should label. 00:13:25:23 - 00:13:45:10 Nick Clason | Hybrid Ministry Yeah. That's good. Yeah. Because again, your brain versus reality. Right. Like it makes sense in your brain, our brain as we're planning the events. But it might not make sense to volunteer. Yeah, because they're just dropping in. Right. You know. Yeah. After work. Right. They've been at work all day and their mind is in a million other places. 00:13:45:10 - 00:14:06:24 Nick Clason | Hybrid Ministry And so like, they're, you know, giving up their time and they're willing and they're helpful and all those things. But like I like that. I like what you're saying, like, almost, almost dummy proof it. Right? Not that they're dumb, but, like, make it so simple. Okay. Yeah. Do it. Yeah. Well, my volunteers, they do best when they're confident. 00:14:06:24 - 00:14:24:06 Kaylen Adams When they're confident, they are empowered to take initiative, make decisions, do something really well when they're not confident in whether or not they're in the right place, holding the right thing, putting it where it should be. Then you have a lot of lag and you have a lot of like question. And that's when things start to like frame fall apart. 00:14:24:09 - 00:14:59:24 Nick Clason | Hybrid Ministry Yeah. So your job as an event coordinator is just to how can I give my volunteers the most confidence they need in this decision. That's good. Okay. So then anything else on what you tell volunteers? I want to maybe go a different direction if you feel like you've kind of got everything in that lack thing is leading up to the event, you want to send out the longest email of your life, and then is where all of the equipment I talked about keeping in that volunteer folder and you go through, you give an overview and you kind of describe how the event's going, and they need to read those attachments. 00:14:59:24 - 00:15:26:05 Kaylen Adams I sent it all beforehand because that's our big meeting, and they can refer back to you and have in writing. And then by the time we are at the event, like 30 minutes an hour before the start, that meeting is a refresher or a question. That's not the entire meeting. Yeah, yeah. And then the other thing you did, which I thought was brilliant, was you, taped all those attachments to a wall of one of our leader workrooms. 00:15:26:07 - 00:15:47:10 Nick Clason | Hybrid Ministry So, yeah, if they didn't want to, you know, fight with their email to find it again, they could just go reference quickly off a printed copy. So again, you don't like you think about your dummy proofing it like, yes, you communicated it in the email. And this is one of the concepts I talk about in communication a lot is like, we live in like a Netflix culture, so people live it with like an on demand mindset. 00:15:47:10 - 00:16:05:03 Nick Clason | Hybrid Ministry And so you sent it on like a Thursday at 3:30 p.m., but like, they were in the middle of like a business meeting. And so it wasn't in their mind then, but it will be in their mind when they show up on Friday at six. But like they've gotten 27 more emails since then and so. Oh yeah, where is that? 00:16:05:03 - 00:16:24:21 Nick Clason | Hybrid Ministry And I think it's brilliant to put it somewhere just quick and accessible and maybe even another hack that we didn't even do or think about, but like maybe even having like a static like landing page or like QR code that they could like scan and pull open, like in a, just a tab in their safari. And then that gives them access to everything, you know, that they need. 00:16:24:23 - 00:16:58:15 Nick Clason | Hybrid Ministry But yeah, I think that was that was so smart. So then how do you go about, like, help us get in your brain because, you know, you had a couple volunteers there that I was like, oh, like, I wouldn't have thought that they would be here. Not because they did, like a bad job or they're just they weren't like as maybe like involved or like, maybe they're only serving like once a month or once every other, week, like in our student ministry and like, you had the, like, in charge of, like, food or like certain like, you know, snack type areas, like, how did you go through and think, who am 00:16:58:15 - 00:17:16:22 Nick Clason | Hybrid Ministry I going to recruit? Because I thought that was one of the other really special things was like, you asked a very particular or like, dedicated ask for like just very, again, very specific volunteers. You didn't I didn't feel like you did like an all call, though. You maybe you did to kind of pick up anyone who might be interested. 00:17:16:22 - 00:17:39:11 Nick Clason | Hybrid Ministry But then I think you went particularly after, like certain names or certain individuals. How did you how did you like, think about them to, to ask them and like what goes into you? You know, determining this person would be good for that. Does that make sense? Yeah. Yeah. Well, you definitely do an all call because, well, we are desperate for people to help. 00:17:39:13 - 00:18:06:02 Kaylen Adams We're not gonna act like or not, but, honestly, I just kind of go with a philosophy of I'll never say no for somebody like, you know, I think sometimes we do that even if we say that we're not like, well, they only serve on Sundays and they're very particular about their job. And I'm like, yes. But they also probably like high school is I don't know, maybe the chances are, and so I just kind of like we always have conversations for like, oh, that person would be like, so good at this. 00:18:06:02 - 00:18:27:03 Kaylen Adams Or if only they do it. And I usually take that person and then ask, yeah, like I make a list of all. Yeah. As I am planning events and I just keep people's personalities in mind like I, we see them work all Sunday and we see them work Wednesday. And you kind of see like what things kind of light them up and what things they're like, oh can I do anything else but that. 00:18:27:07 - 00:18:42:18 Kaylen Adams Yeah. And so I just kind of catalog that and that way. And I do kind of mentally. But it wouldn't hurt to like make a list of people like I love reaching out to this person for this. This is this. And I've noticed that they've done events. We have volunteers that really get fired up for events like that. 00:18:42:18 - 00:19:02:24 Kaylen Adams Just being a part of a big beast of a programing thing, like kind of lights them up and exciting. And so I have people that I regularly reach out with, like Kyra Allen Love. She's one of our checking people. I remember when I came in, she was on like some sort of kind of understanding that she was only going to volunteer a couple times because she had some things going on. 00:19:02:24 - 00:19:26:20 Kaylen Adams And I just remember, like, she was so stoked to do this back to school bash experience. That was like a Wednesday night special because, like, I definitely would love to do events and she's been my event checking person every single time I day. Yeah, yeah that's good. Yeah. She loves it. So you have like a you're very in tune to to them like just ongoing right. 00:19:26:20 - 00:19:44:20 Nick Clason | Hybrid Ministry Like you're keeping an eye as you're doing your job. And so that makes it easier obviously. Then when you go to to think and yeah I like that it is not creepy but it is. No. Yeah. But I think that's part of the that again I when I saw some of those people that was like interesting but also awesome and like that was all kudos to you right. 00:19:44:20 - 00:20:01:11 Nick Clason | Hybrid Ministry Like I'll kudos you because like I wouldn't have thought to ask that person. Like I would have thrown a link in our leader group chat. Hey, you know, want to volunteer? They did it. And now I'm desperate, you know? And, so yeah, I was we were more than fully staffed, you know, for. Yeah. And so that was the other thing. 00:20:01:11 - 00:20:20:11 Nick Clason | Hybrid Ministry Like how, like how many jobs do you try to give a leader? Like how many are you trying to, like, let people do double duty? Or like, hey, you're in charge of like, food and like, that's your job the whole weekend. Like, how do you make those decisions? Kaylen Adams Yeah, some of our jobs, like, they feel very crucial and important because they are. 00:20:20:13 - 00:20:40:05 Kaylen Adams But they're not crucial. Important in that they happen the entire time of the program. Like right there. Yeah. There are a window a very important window. But then and. Yeah, and you have to remember, when you're dealing with these volunteers, they're adults with full time jobs are like at the leaders, if they're they're at your event, they are high capacity. 00:20:40:07 - 00:21:01:24 Kaylen Adams They don't do well, bored or sitting and doing nothing. They want to do something. And if they're doing something that morale is high and they'll probably do another event because they're like, that was awesome though. So yeah, it's good. Yeah. So I assign generally like 2 or 3 roles throughout the service order to people. So they're like constantly transitioning and moving to do so. 00:21:02:01 - 00:21:22:02 Kaylen Adams Yeah. And that comes back to your like schedule your map. And you're like you're thinking that ahead. Like okay. Do they after this window closes they can go to this, but then they maybe can't do this next thing because they're going to be busy doing that. Like, again, that's the next level stuff, Kaylen, that you're like, you're very good at. 00:21:22:02 - 00:21:44:02 Kaylen Adams So, okay, so then, let's talk a little bit about like, food. Okay. How do you determine, how much to order? Like, is it just as simple as, like, as many as there are registered. How do you account for, like, walk ins at an event like this where we do leave registration open all the way up until you know, it starts. 00:21:44:02 - 00:22:05:20 Kaylen Adams And so theoretically, a kid could walk in and do you have enough food for them, like how do you how do you kind of try and manage that or think about that? Yeah. It all it does depend on how, big of an invite event. This is like I think high school weekend was an invite like, but we didn't like push super hard and say like my friends going for it. 00:22:05:22 - 00:22:25:12 Kaylen Adams Yeah, yeah. So always keep that in mind. Yes. You keep the registration number, but you also want to account for all of the adults in the building. Don't forget yourself or your staff then volunteers. And if you're providing food for tech and worship or if they're doing their own thing so that all is in that number. Yeah. 00:22:25:14 - 00:22:49:00 Kaylen Adams But registration, I just kind of. I don't want to have too big of a margin because then we're spending a lot of money on food. But things that I can give out is like door prizes, like pizza. I'm a little more willing to have extra of because we could have done or do to make their night, but like, same with, you know, because no one wants like a cold, soggy sandwich by the end of like 12 of them. 00:22:49:06 - 00:23:10:08 Kaylen Adams Yeah. So I would be a little bit more tight on food like that. And also keep in mind that everyone's like, kids are so hungry they're going to eat three slices of pizza. You keep in mind the girls, because girls don't eat as much food as boys. And, like, I definitely like they're just there's camping retreat food. 00:23:10:08 - 00:23:32:14 Kaylen Adams That is great because you're hungry, but it's not a lot of kids. First choice. Really like one of it. Yeah, they'll like maybe one and a half will split with a friend. Yeah. So just keep that in mind. Like the ratio is not as monstrous as you think. Yeah, I think the ratio I've tried to use for pizza is, two and a half times your number. 00:23:32:14 - 00:23:51:06 Kaylen Adams So, like, think you're big number of all the people including tech and worship and check in and staff and everyone. And then you multiply it by two and a half. That'll give you the total number of slices that you need. And then you can divide that by eight, because that's how many slices of pizza are in, your pizza box. 00:23:51:06 - 00:24:06:02 Nick Clason | Hybrid Ministry And then that'll give you a number with a decimal. And you can either round up around whatever you, you know, feel. And what's really nice is like, you know, you do the random picker thing, like, with their name. And for those who don't know, you picked the names and then they just get a random prize for doing nothing. 00:24:06:03 - 00:24:22:03 Kaylen Adams Yeah, that great. Pick that food leftovers too, because you don't want to bank on having extra if you're just kind of guessing because kids might be really hungry and you don't have it, and then you just lost a prize for a game. Yeah. So you want that to be like a random moment that if they don't get it, they have no idea. 00:24:22:05 - 00:24:48:02 Nick Clason | Hybrid Ministry Yeah, yeah, yeah. That's good. All right. Let's see what else. What else do you what else do you think about for an event that I'm not thinking even to, like, ask you? Listen, you have to know if your church has any sort of, like, admin team, administrative volunteers that help put these things together with your operations at all, like your facilities and your finance people or whatever it might be. 00:24:48:04 - 00:25:09:00 Kaylen Adams You need to meet with them, like way ahead of time. So I see way ahead of time. Yeah. So I start meeting with people. We've been cutting it kind of close and cutting it close to meeting two months in advance. Okay. So you need to some of us that might be like, oh, that's when I start thinking about it. 00:25:09:02 - 00:25:34:17 Nick Clason | Hybrid Ministry Yeah. No. Especially if it's like a really big event. Which high school weekend is a really big event for us? We need to start planning that month in advance. And depending on, like, the capacity of your team, that could fluctuate a little bit. Like if it's just you and one other person, I would say probably start looking at that at like six months and having if you have a couple other people who can share that, you could maybe do a little bit less. 00:25:34:19 - 00:25:59:21 Kaylen Adams But you definitely need to start meeting with administrative people on your church staff that are handling this, because their personalities are a lot different than yours. As a ministry person, you're used to pivoting and being creative and all the things and pulling it off at the last minute. Yeah, they are not. They love systems and processes and if you break their system, it's going to be really, really hard to get them to like be on the same wavelength with you. 00:26:00:01 - 00:26:22:11 Nick Clason | Hybrid Ministry Good. Yeah, yeah. And like in our particular, you know, setting, we have like our facilities people like they set everything up for us, which is fantastic. But to your point, like, only if we're on top of it, if we slide in in the ninth hour and we're like, this is what we want, they're like, yo, we're already on to like, stuff for like later, next weekend. 00:26:22:11 - 00:26:43:23 Nick Clason | Hybrid Ministry Like we've already, you know, planned our day. So, you know, to her point like, and whether you know so like, here's the thing I do know if like you're listening, you're like, okay, I don't work at a church anywhere near that. Has any of that. Like, I am the operations, I am the admin. And what I would say is, lean into your volunteers if you're like that sounds fantastic. 00:26:43:23 - 00:27:15:12 Nick Clason | Hybrid Ministry I would love that. But I don't have anyone that works for me with me on my team. Anything like that like that doesn't mean you can't do it, and it doesn't mean you still can't delegate and dish out. You just may have to do that more of like a volunteer capacity. So find a mother. Or like someone who, like, works in like an administrative like role that has a little bit of, bandwidth and margin and like, ask them, you know, like, I'm sure if I'm saying that many of you right now, as you're listening, you're like, oh, yeah, I could probably ask so and so, like that person's come into your mind like, let 00:27:15:12 - 00:27:33:00 Nick Clason | Hybrid Ministry that person be your Kaylen for your event. And like, yes, we had the luxury of like Kaylen being on our team payroll, but like, you know, it doesn't it doesn't, they don't have to be right. And like. Yeah, setting up you can. I mean, we employ teenagers, like, students to, like, come early and do stuff like that. 00:27:33:00 - 00:28:00:12 Nick Clason | Hybrid Ministry And, you know, we call them what we call them. Simps. Yet SMPs student is tone texting is for like, student oh my gosh. Okay. Do not disturb do that anyway. Ministry student minutes protege. Protege. Yeah yeah yeah. Protege. Yeah. And so anyway, we employ them, they, get free camp, and stuff like that, but they come early in, like, sets, set things up. 00:28:00:12 - 00:28:25:02 Nick Clason | Hybrid Ministry So, like, they can be like facilities team. So again, as we're saying it like, don't don't be like I had never be there like you for sure can like employ volunteers and people that'll do it for free. And they like to to Kaylen's point. Yeah they do. That might not be your gifting. And you're like, no one would ever want to run administrative or set chairs up like some people genuinely do. 00:28:25:02 - 00:28:47:19 Nick Clason | Hybrid Ministry And so don't rob other people of being able to serve your youth ministry, God's kingdom, whatever. By not asking them. What else Kaylen. Anything else or do we hit it all. I just would in mind people's personalities. You're going to have people who, when they're planning events, they just run just like that's just their personality and that's how they work best. 00:28:47:19 - 00:29:06:12 Nick Clason | Hybrid Ministry And so they're going to ask a lot of questions and they're going to want to meet with you last minute and their vibe might kind of like make you kind of thrown off because you're like, I thought we had all this plan. Why do you need to meet and double check? They've probably done a great job. They just want to make sure that they've done everything you need to help you. 00:29:06:14 - 00:29:25:20 Nick Clason | Hybrid Ministry And so if you have someone in your life who's like that, just remember, like, just have your questions kind of written out of what you know, that they text and have those input ready for them. And that's going to help those meetings a lot quicker. I had a at one churches I worked at, I had a volunteer like that. 00:29:25:20 - 00:29:47:23 Nick Clason | Hybrid Ministry Her name was Sarah. And the way that I would think logistically when I was planning things because, like, I was a one man band, we had a church secretary 20 hours a week that served the entire church. Right. So, like, I could get some stuff, you know, to for her to do for the youth ministry, but not like she wasn't like, there to, like at my beck and call for everything. 00:29:48:00 - 00:30:12:16 Nick Clason | Hybrid Ministry And so as I was like dishing things off to volunteers and whatnot, like my, my filter in my head was always like, what would Sarah want to know? Right? It's I think that's a good like a good way to think about it is like, think about the volunteer who has the most questions for you. And then ask the question like, would the amount of information that I'm sending up, would it satisfy that person? 00:30:12:16 - 00:30:37:12 Nick Clason | Hybrid Ministry And if yes, then you're on the right track. If not, then you probably need more detail. So yeah. Yeah, I love that. Cool. Kaylen, is that it? Do we hit it? Yeah. There's our all events for future and for always going to be planned, do you think? I think I think so well, yeah probably. All right. Well hey, this was how I plan events with Kaylen. 00:30:37:14 - 00:30:57:18 Nick Clason | Hybrid Ministry Not Morty's Kaylen Adams. And, she's awesome. So, Kaylen, I mean, like, can people, like, follow you, like, on social media or anything if they want to? Yeah. Yeah. Where, where where can they find you? It's funny. I have to, like, go double check. Well, I can't fake my name. Oh, wait. What is it? Now that I just had to change my social media handles? 00:30:57:18 - 00:31:22:13 Kaylen Adams Because I just got mail? I know well, and Instagram is actually really hard to change your last name on, so it hasn't been changed yet. My handle, but my name on there stage so you can find me at K Maltese Underscore on Instagram. It's cmake lta s underscore on Instagram Facebook Palin Adams look me up. I think that's all in I'm on because I'm old and TikTok that's okay. 00:31:22:17 - 00:31:32:21 Nick Clason | Hybrid Ministry It's banned anyway. So actually it's back. I don't know if you heard but oh all right people. Well I'm signing off for Kayla and this is Nick. Talk to you next time. Stay hybrid guys. youth ministry, youth pastor, church event planning, church leadership, student ministry, hybrid ministry, church communication, volunteer management, event coordination, church growth, church social media, youth group ideas, ministry podcast, digital ministry, church marketing, sermon planning, discipleship, church strategy, youth ministry training, church media, church tech, ministry leadership This episode of the Hybrid Ministry Show kicks off the "How I..." playlist with a deep dive into event planning with guest Kaylen Adams, an expert in coordination and logistics. Kaylen shares her step-by-step approach to organizing youth ministry events, covering everything from volunteer recruitment and communication to detailed schedules and contingency planning. Whether you're a youth pastor who struggles with organization or looking to refine your event strategy, this conversation is packed with practical insights to help you run seamless, high-impact events.

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🕰️TIMECODES
00:00 How I Plan Events like a Pro!
01:10 Kaylen, who are you?
05:06 What Lanes did you own?
07:03 How can you help someone think?
08:07 How did you communicate?
11:54 How did you determine call times?
16:30 How do you recruit for an event?
20:05 How many jobs do you give a leader?
21:24 How do you calculate for food?
24:21 What Else?
26:28 What if my church doesn't do all that?
28:34 Keep People's Personalities in Mind

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TRANSCRIPT
00:00:00:00 - 00:00:25:00
Nick Clason | Hybrid Ministry
For what is up everybody? Today I am going to introduce you and have you in for a treat, because I am going to be interviewing one of my friends and coworkers, Kaylen Adams, who's fantastic at event planning. This is going to be the start of a new little playlist series on my podcast, and here on YouTube, where I am going to introduce you to some of the people that I know who do things the best in youth ministry and particular lanes.

00:00:25:00 - 00:00:46:05
Nick Clason | Hybrid Ministry
And Kaylen is the queen of event coordination and event management. Not only is she like, really fun and have a really good mind, but she is fantastic at getting volunteers, recruiting them. And when a volunteer comes in just feeling like they know exactly what to do. And you will. If you implement these things, you will look like a rock star.

00:00:46:09 - 00:01:04:05
Nick Clason | Hybrid Ministry
So if you're a typical youth worker who's not very organized, this episode is for you because it will help you and if you think that all hope is lost on you, then this is a great, podcast to send to a volunteer or a high level admin who might step in and help you with some of the logistical things, but you are in for a treat regardless.

00:01:04:10 - 00:01:31:06
Nick Clason | Hybrid Ministry
With my interview today with my friend and coworker Kaylen Adams. What's up everyone? Here we are. I am with Kaylen Adams. Which yes, you don't even find that on your name on here because that's how that's how new this is. So it is formerly known as Maltais, not hyphenated. Straight up Adams. Which means you just got married and,

00:01:31:08 - 00:01:52:02
Nick Clason | Hybrid Ministry
And you might not know Kaylen, but I know Kaylen. I worked with Kaylen. Worked in the past tense. We are still on staff together, but she has switched departments, so now she's in the kids department. And the reason I ask Kaylen on here is, what was it last weekend? Two weekends ago, we had our high school weekend.

00:01:52:02 - 00:02:14:01
Nick Clason | Hybrid Ministry
And you still worked with me then, and, oh, my gosh, Kaylen crushed it. Like, you guys don't have any idea. And as she was, like, literally crushing every, like, logistical and administrative detail of the weekend, in the back of my mind, I was like, we got to get Kaylen on so I can ask her, how do you plan for these big events?

00:02:14:01 - 00:02:38:10
Nick Clason | Hybrid Ministry
So why don't you give us just kind of a quick overview? Kaylen, first of all, like a 20 or 30 second like synopsis of who you are, how we ended up working together. But then, like, what did you oversee, at these events? Like what particular? Like lanes and areas and avenues. And then I just think what you did is such a helpful tool to many of the youth passers that I've ever seen or worked with. And so I just think this would be helpful to get out, you know, to people. Yeah. Yeah.

00:02:38:10 - 00:03:02:13
Kaylen Adams
So we've started working together because I, I went to college at the University of Wyoming and I got a degree in human resources management and entrepreneurship with minors in hospitality anthropology. There you go. So so that was. Yeah. Yeah. And so I did that.

00:03:02:13 - 00:03:29:13
Kaylen Adams
Fell in love with ministry there. And then around like my senior year, I learned the opportunity to do a residency in Texas, which I hate sweating. So my family was like, I was like, I think because I love Jesus, I don't know. So I applied and I ended up getting hired in January. And so after I graduated, I moved to Texas, and I did a residency at Cross Creek Church and guest services.

00:03:29:15 - 00:03:50:22
Kaylen Adams
But I love that, like ministerial aspect. And I still was kind of doing some of more of that support ministry with it. So needed and very, very special. Big shout out to everybody in support ministries. And so that's when I transitioned into students and I kind of brought a lot of my guest services and undergrad knowledge, which infuse that into what I was doing.

00:03:50:22 - 00:04:08:00
Nick Clason | Hybrid Ministry
And students. Yeah. So then like for the first little bit, I remember you're like, I don't really know exactly what you guys want me to do. And we were like, just keep doing like, I mean, like, you guys don't understand. Like, Kaylen was just she just knew what to do. Like, even if she didn't know what to do, she pretend like she knew what to do.

00:04:08:00 - 00:04:30:06
Nick Clason | Hybrid Ministry
And it seemed like she's known what she she's doing. But it was this last high school weekend where, like, you were pulling out, like, spreadsheets and folders and instructions and, even, like, I remember distinctly I was talking with you about our t shirt order number, and, like, our student registration was, like, lower than anticipated. And you were like, no, we're going to need this many t shirts.

00:04:30:06 - 00:04:50:20
Nick Clason | Hybrid Ministry
And I was like, why? And you're like, because of all of our volunteers. And I was like, do you really like, do you really think that? And your confidence, you're like, absolutely. And you were right, by the way. So what like lanes did you let's talk about specifically our high school weekend, which for those of you who don't know the context, it's like a D now without the spending the night element.

00:04:50:22 - 00:05:10:02
Nick Clason | Hybrid Ministry
So it's like two days on campus. Yeah. Like Friday night, Saturday until like 3:00. And so it's probably like our second biggest event next to, like, a thing like summer camp, right? So yeah, in that event, what particularly did you own, like, what were those areas? And I just want to ask you kind of pepper you questions.

00:05:10:02 - 00:05:33:02
Kaylen Adams
Yeah. In that in those arenas. Well so this was we originally had one winter we to middle school and high school. Was it split into middle school night high school. Well for middle school night Darren, the student pastor at Rush Creek pitched and I met my boss, so he. Yeah. So he did a lot of the the directional things for that division.

00:05:33:02 - 00:05:56:21
Kaylen Adams
And then programing. And I took everything else and like, did the logistics of the event planned it all. So by the time high school weekend came around, because I wasn't middle school night, so I didn't play a part at all, which is relevant because when we played high school night, we did a lot of the same stuff. We just like copy and paste a lot of the stuff that worked and made it a little more, for high school and that middle school.

00:05:56:23 - 00:06:20:20
Kaylen Adams
Oh yeah. And then we had known, like, what worked and what didn't. So we're check in by the time we got to high school again. Yeah, that's good. But yeah, by the time we got there, Nick you did programing. So like everything that you were sitting in a session and watching and experiencing. Nick was all in of planning and talking to the people, like worship people and yeah, yeah, I did everything outside of that.

00:06:20:22 - 00:06:44:20
Kaylen Adams
So and how we move through the timelines, you know, when were kids eating, where were they going to be, what activities were they going to be doing. And then we had food making sure we had enough food, making sure. Yeah, we had t shirts. And there they were out and that, you know, we gave away a little like pin to all of our students, like, you made sure that that was where it needed to get and left, you know, passing out our note sheets and pens.

00:06:44:20 - 00:07:08:09
Nick Clason | Hybrid Ministry
And, I mean, you just you thought of like, every detail. So, like, I know your background helps you with that, but like, imagine you're talking to someone who's not as organized as you like. So you come by that naturally, which is what was just like a marvel to behold. But like what? What would you tell someone? Or how would you encourage someone to think if they're like planning something like that?

00:07:08:09 - 00:07:29:11
Nick Clason | Hybrid Ministry
Like what? What's the way that you help us get inside your brain for some of the logistics?

Kaylen Adams
Well, when you're planning an event, yes, for a job, for ministry, ever. You write down all of your ideas like, no one is like, I'm just taking this all right here. I will accept it later. It's going to be there like you always write it down.

00:07:29:11 - 00:07:54:20
Kaylen Adams
You make it through for you. And I just thought, you know, would probably be really helpful for a volunteers to see that map. Like, I don't know why I would keep it from them. They should know, like how we got from point A to point B, because by the time we're at point B and we're doing the thing, they deeply understand what they're doing and not only do what I'm telling them to do, they can actually take initiative and do the things that I missed.

00:07:54:22 - 00:08:13:05
Kaylen Adams
Yeah. And so that's a huge part of it is just like, if I were a volunteer, what would I want to know? So I could do my job? Well, I feel good about it. Yeah. So then how how did you go about communicating? Like, did you have a meeting? Did you send them a text? Did you send them an email?

00:08:13:05 - 00:08:31:03
Nick Clason | Hybrid Ministry
Like what? Because that's probably, I would imagine, a lot of stuff. And I think again, most youth pastors are like, I don't either have the time or be want to overwhelm my volunteers, or maybe see just another reason I didn't actually write it down. It is all in my head. So, I mean, I would say probably for all of us.

00:08:31:06 - 00:08:55:12
Kaylen Adams
Step one is get it out of your head onto paper somehow. And then two, how did you communicate it? Yeah. So I communicated a couple different ways. So the only time that I was texting volunteers instructions or anything was a, when I was recruiting them. Okay. I never sent them like, all the information they needed individually because I needed them all to be kind of in one part.

00:08:55:12 - 00:09:16:24
Kaylen Adams
So I knew who was getting one information and it always the same. Yeah. If I ever was giving instructions, it was in a group chat or a group of people that had a specialized role. Those came last minute. They weren't actually accounted for. Next time we did an event, I probably would account for them in advance. So I'm not texting information because for the smaller like you're saying, the.

00:09:17:01 - 00:09:51:02
Kaylen Adams
Yeah, the smaller, more specialized groups groupings of people. Yeah. Okay. Yeah. I like to create an escape room. We had game masters and we didn't know about that until like pretty close to the event. I probably would have included them into all the mass event communication before that time. Got it as okay. Got it. Yeah. Okay. So and then and then putting together all this information, I'm kind of stockpiling it in a folder called Volunteer Prep, and I'm organizing it by like, this document, they need to know this document.

00:09:51:02 - 00:10:11:16
Nick Clason | Hybrid Ministry
They need to know if they don't really need to know that, I'll pull it back. What are those documents? Can you give us just a few examples, like pull back the curtain a little bit?

Kaylen Adams
Yeah, yeah. So I'll make a volunteer schedule that's like five position. And then I sang people to that position per day. So it's not by time blocks, it's by day and what they're doing okay.

00:10:11:16 - 00:10:28:21
Kaylen Adams
And then I have a document a volunteer job description. They need to know what they're doing, why they're doing how they do it. Yeah. And then I do a document. If we're doing anything outside or in a weird space, I'll do an aerial map and I'll make, like, different stations and positions of where they're going to be.

00:10:28:23 - 00:10:51:09
Kaylen Adams
I'll give them a service order so they can see just how we do, how the whole day is going to go through. They even see like how different session parts are going to work, like what sounds work. It's going to do all the stuff because they help with transitions, like really help because it's easier to be like, hey, after they do a million little miracles, I need you to come out here rather than at 737.

00:10:51:09 - 00:11:11:20
Kaylen Adams
I need you to. Yeah. The more like more like, big landmarks on a map. Yeah. Once you get this song, then this is your cue to come out and help set up for lunch, like, stuff like that. Yeah, yeah. That's why the service order is so important. And for them to see what's in Planning Center is for that.

00:11:11:20 - 00:11:34:07
Nick Clason | Hybrid Ministry
We updated everything for the whole event kind of revolves around that. And you're doing the same for your volunteers. And so because then I would imagine, correct me if I'm wrong, you're able to be like, hey, if you're in charge of lunch, like, these are your three areas or meals, I guess, like these are your three. So like Friday night dinner, Saturday morning breakfast and, you know, Saturday lunch.

00:11:34:07 - 00:11:56:08
Nick Clason | Hybrid Ministry
Like at this time you need to be here for this. Because if we say lunch is at 12, let's say I'm imagining you're having your volunteer get there at 11:15 or 11:30 or something like that. So how do you real quick answer this question for me. How do you determine, what time to to call for them? Like, yeah.

00:11:56:10 - 00:12:18:11
Kaylen Adams
So when it comes to like food stuff because you're dealing with catering and vendors usually like I wouldn't have that start. So we had lunch at like, what was it this year? 12 I think it started and I don't remember the exact time. I just know we had it and it was ready. And that's why you're here. We had food dropped off at like 1115.

00:12:18:16 - 00:12:41:10
Kaylen Adams
Okay. So plenty of time. And most of that was not because I was worried about my volunteers because they knew what to do. And we're not in like the biggest space ever is to account for vendors being late or not knowing where to park and, stuff. Yeah. When it comes to other transitions, they're a lot tighter windows and they're a lot quicker usually it was like the song before something started.

00:12:41:10 - 00:13:04:10
Kaylen Adams
I would send them to go do something, but again, that's also because their space isn't really big and any materials they needed or resources. I set out in a central location, a table in the main space. We all were operating out of the auditorium, and I labeled everything with all the different times that it's going to be needed, and even put under, like during this song, you should take that, this place.

00:13:04:10 - 00:13:25:17
Kaylen Adams
So my volunteers knew to flock to that table when transition times are happening. Yeah, that was so good. So then are you. So you're just labeling those like yeah, color you label like for anything. Yeah. Yes. Yeah. Yeah. You label like crazy. If you think like oh that'd be really obvious for someone to know it's now you should label.

00:13:25:23 - 00:13:45:10
Nick Clason | Hybrid Ministry
Yeah. That's good. Yeah. Because again, your brain versus reality. Right. Like it makes sense in your brain, our brain as we're planning the events. But it might not make sense to volunteer. Yeah, because they're just dropping in. Right. You know. Yeah. After work. Right. They've been at work all day and their mind is in a million other places.

00:13:45:10 - 00:14:06:24
Nick Clason | Hybrid Ministry
And so like, they're, you know, giving up their time and they're willing and they're helpful and all those things. But like I like that. I like what you're saying, like, almost, almost dummy proof it. Right? Not that they're dumb, but, like, make it so simple. Okay. Yeah. Do it. Yeah. Well, my volunteers, they do best when they're confident.

00:14:06:24 - 00:14:24:06
Kaylen Adams
When they're confident, they are empowered to take initiative, make decisions, do something really well when they're not confident in whether or not they're in the right place, holding the right thing, putting it where it should be. Then you have a lot of lag and you have a lot of like question. And that's when things start to like frame fall apart.

00:14:24:09 - 00:14:59:24
Nick Clason | Hybrid Ministry
Yeah. So your job as an event coordinator is just to how can I give my volunteers the most confidence they need in this decision. That's good. Okay. So then anything else on what you tell volunteers? I want to maybe go a different direction if you feel like you've kind of got everything in that lack thing is leading up to the event, you want to send out the longest email of your life, and then is where all of the equipment I talked about keeping in that volunteer folder and you go through, you give an overview and you kind of describe how the event's going, and they need to read those attachments.

00:14:59:24 - 00:15:26:05
Kaylen Adams
I sent it all beforehand because that's our big meeting, and they can refer back to you and have in writing. And then by the time we are at the event, like 30 minutes an hour before the start, that meeting is a refresher or a question. That's not the entire meeting. Yeah, yeah. And then the other thing you did, which I thought was brilliant, was you, taped all those attachments to a wall of one of our leader workrooms.

00:15:26:07 - 00:15:47:10
Nick Clason | Hybrid Ministry
So, yeah, if they didn't want to, you know, fight with their email to find it again, they could just go reference quickly off a printed copy. So again, you don't like you think about your dummy proofing it like, yes, you communicated it in the email. And this is one of the concepts I talk about in communication a lot is like, we live in like a Netflix culture, so people live it with like an on demand mindset.

00:15:47:10 - 00:16:05:03
Nick Clason | Hybrid Ministry
And so you sent it on like a Thursday at 3:30 p.m., but like, they were in the middle of like a business meeting. And so it wasn't in their mind then, but it will be in their mind when they show up on Friday at six. But like they've gotten 27 more emails since then and so. Oh yeah, where is that?

00:16:05:03 - 00:16:24:21
Nick Clason | Hybrid Ministry
And I think it's brilliant to put it somewhere just quick and accessible and maybe even another hack that we didn't even do or think about, but like maybe even having like a static like landing page or like QR code that they could like scan and pull open, like in a, just a tab in their safari. And then that gives them access to everything, you know, that they need.

00:16:24:23 - 00:16:58:15
Nick Clason | Hybrid Ministry
But yeah, I think that was that was so smart. So then how do you go about, like, help us get in your brain because, you know, you had a couple volunteers there that I was like, oh, like, I wouldn't have thought that they would be here. Not because they did, like a bad job or they're just they weren't like as maybe like involved or like, maybe they're only serving like once a month or once every other, week, like in our student ministry and like, you had the, like, in charge of, like, food or like certain like, you know, snack type areas, like, how did you go through and think, who am

00:16:58:15 - 00:17:16:22
Nick Clason | Hybrid Ministry
I going to recruit? Because I thought that was one of the other really special things was like, you asked a very particular or like, dedicated ask for like just very, again, very specific volunteers. You didn't I didn't feel like you did like an all call, though. You maybe you did to kind of pick up anyone who might be interested.

00:17:16:22 - 00:17:39:11
Nick Clason | Hybrid Ministry
But then I think you went particularly after, like certain names or certain individuals. How did you how did you like, think about them to, to ask them and like what goes into you? You know, determining this person would be good for that. Does that make sense? Yeah. Yeah. Well, you definitely do an all call because, well, we are desperate for people to help.

00:17:39:13 - 00:18:06:02
Kaylen Adams
We're not gonna act like or not, but, honestly, I just kind of go with a philosophy of I'll never say no for somebody like, you know, I think sometimes we do that even if we say that we're not like, well, they only serve on Sundays and they're very particular about their job. And I'm like, yes. But they also probably like high school is I don't know, maybe the chances are, and so I just kind of like we always have conversations for like, oh, that person would be like, so good at this.

00:18:06:02 - 00:18:27:03
Kaylen Adams
Or if only they do it. And I usually take that person and then ask, yeah, like I make a list of all. Yeah. As I am planning events and I just keep people's personalities in mind like I, we see them work all Sunday and we see them work Wednesday. And you kind of see like what things kind of light them up and what things they're like, oh can I do anything else but that.

00:18:27:07 - 00:18:42:18
Kaylen Adams
Yeah. And so I just kind of catalog that and that way. And I do kind of mentally. But it wouldn't hurt to like make a list of people like I love reaching out to this person for this. This is this. And I've noticed that they've done events. We have volunteers that really get fired up for events like that.

00:18:42:18 - 00:19:02:24
Kaylen Adams
Just being a part of a big beast of a programing thing, like kind of lights them up and exciting. And so I have people that I regularly reach out with, like Kyra Allen Love. She's one of our checking people. I remember when I came in, she was on like some sort of kind of understanding that she was only going to volunteer a couple times because she had some things going on.

00:19:02:24 - 00:19:26:20
Kaylen Adams
And I just remember, like, she was so stoked to do this back to school bash experience. That was like a Wednesday night special because, like, I definitely would love to do events and she's been my event checking person every single time I day. Yeah, yeah that's good. Yeah. She loves it. So you have like a you're very in tune to to them like just ongoing right.

00:19:26:20 - 00:19:44:20
Nick Clason | Hybrid Ministry
Like you're keeping an eye as you're doing your job. And so that makes it easier obviously. Then when you go to to think and yeah I like that it is not creepy but it is. No. Yeah. But I think that's part of the that again I when I saw some of those people that was like interesting but also awesome and like that was all kudos to you right.

00:19:44:20 - 00:20:01:11
Nick Clason | Hybrid Ministry
Like I'll kudos you because like I wouldn't have thought to ask that person. Like I would have thrown a link in our leader group chat. Hey, you know, want to volunteer? They did it. And now I'm desperate, you know? And, so yeah, I was we were more than fully staffed, you know, for. Yeah. And so that was the other thing.

00:20:01:11 - 00:20:20:11
Nick Clason | Hybrid Ministry
Like how, like how many jobs do you try to give a leader? Like how many are you trying to, like, let people do double duty? Or like, hey, you're in charge of like, food and like, that's your job the whole weekend. Like, how do you make those decisions?

Kaylen Adams
Yeah, some of our jobs, like, they feel very crucial and important because they are.

00:20:20:13 - 00:20:40:05
Kaylen Adams
But they're not crucial. Important in that they happen the entire time of the program. Like right there. Yeah. There are a window a very important window. But then and. Yeah, and you have to remember, when you're dealing with these volunteers, they're adults with full time jobs are like at the leaders, if they're they're at your event, they are high capacity.

00:20:40:07 - 00:21:01:24
Kaylen Adams
They don't do well, bored or sitting and doing nothing. They want to do something. And if they're doing something that morale is high and they'll probably do another event because they're like, that was awesome though. So yeah, it's good. Yeah. So I assign generally like 2 or 3 roles throughout the service order to people. So they're like constantly transitioning and moving to do so.

00:21:02:01 - 00:21:22:02
Kaylen Adams
Yeah. And that comes back to your like schedule your map. And you're like you're thinking that ahead. Like okay. Do they after this window closes they can go to this, but then they maybe can't do this next thing because they're going to be busy doing that. Like, again, that's the next level stuff, Kaylen, that you're like, you're very good at.

00:21:22:02 - 00:21:44:02
Kaylen Adams
So, okay, so then, let's talk a little bit about like, food. Okay. How do you determine, how much to order? Like, is it just as simple as, like, as many as there are registered. How do you account for, like, walk ins at an event like this where we do leave registration open all the way up until you know, it starts.

00:21:44:02 - 00:22:05:20
Kaylen Adams
And so theoretically, a kid could walk in and do you have enough food for them, like how do you how do you kind of try and manage that or think about that? Yeah. It all it does depend on how, big of an invite event. This is like I think high school weekend was an invite like, but we didn't like push super hard and say like my friends going for it.

00:22:05:22 - 00:22:25:12
Kaylen Adams
Yeah, yeah. So always keep that in mind. Yes. You keep the registration number, but you also want to account for all of the adults in the building. Don't forget yourself or your staff then volunteers. And if you're providing food for tech and worship or if they're doing their own thing so that all is in that number. Yeah.

00:22:25:14 - 00:22:49:00
Kaylen Adams
But registration, I just kind of. I don't want to have too big of a margin because then we're spending a lot of money on food. But things that I can give out is like door prizes, like pizza. I'm a little more willing to have extra of because we could have done or do to make their night, but like, same with, you know, because no one wants like a cold, soggy sandwich by the end of like 12 of them.

00:22:49:06 - 00:23:10:08
Kaylen Adams
Yeah. So I would be a little bit more tight on food like that. And also keep in mind that everyone's like, kids are so hungry they're going to eat three slices of pizza. You keep in mind the girls, because girls don't eat as much food as boys. And, like, I definitely like they're just there's camping retreat food.

00:23:10:08 - 00:23:32:14
Kaylen Adams
That is great because you're hungry, but it's not a lot of kids. First choice. Really like one of it. Yeah, they'll like maybe one and a half will split with a friend. Yeah. So just keep that in mind. Like the ratio is not as monstrous as you think. Yeah, I think the ratio I've tried to use for pizza is, two and a half times your number.

00:23:32:14 - 00:23:51:06
Kaylen Adams
So, like, think you're big number of all the people including tech and worship and check in and staff and everyone. And then you multiply it by two and a half. That'll give you the total number of slices that you need. And then you can divide that by eight, because that's how many slices of pizza are in, your pizza box.

00:23:51:06 - 00:24:06:02
Nick Clason | Hybrid Ministry
And then that'll give you a number with a decimal. And you can either round up around whatever you, you know, feel. And what's really nice is like, you know, you do the random picker thing, like, with their name. And for those who don't know, you picked the names and then they just get a random prize for doing nothing.

00:24:06:03 - 00:24:22:03
Kaylen Adams
Yeah, that great. Pick that food leftovers too, because you don't want to bank on having extra if you're just kind of guessing because kids might be really hungry and you don't have it, and then you just lost a prize for a game. Yeah. So you want that to be like a random moment that if they don't get it, they have no idea.

00:24:22:05 - 00:24:48:02
Nick Clason | Hybrid Ministry
Yeah, yeah, yeah. That's good. All right. Let's see what else. What else do you what else do you think about for an event that I'm not thinking even to, like, ask you? Listen, you have to know if your church has any sort of, like, admin team, administrative volunteers that help put these things together with your operations at all, like your facilities and your finance people or whatever it might be.

00:24:48:04 - 00:25:09:00
Kaylen Adams
You need to meet with them, like way ahead of time. So I see way ahead of time. Yeah. So I start meeting with people. We've been cutting it kind of close and cutting it close to meeting two months in advance. Okay. So you need to some of us that might be like, oh, that's when I start thinking about it.

00:25:09:02 - 00:25:34:17
Nick Clason | Hybrid Ministry
Yeah. No. Especially if it's like a really big event. Which high school weekend is a really big event for us? We need to start planning that month in advance. And depending on, like, the capacity of your team, that could fluctuate a little bit. Like if it's just you and one other person, I would say probably start looking at that at like six months and having if you have a couple other people who can share that, you could maybe do a little bit less.

00:25:34:19 - 00:25:59:21
Kaylen Adams
But you definitely need to start meeting with administrative people on your church staff that are handling this, because their personalities are a lot different than yours. As a ministry person, you're used to pivoting and being creative and all the things and pulling it off at the last minute. Yeah, they are not. They love systems and processes and if you break their system, it's going to be really, really hard to get them to like be on the same wavelength with you.

00:26:00:01 - 00:26:22:11
Nick Clason | Hybrid Ministry
Good. Yeah, yeah. And like in our particular, you know, setting, we have like our facilities people like they set everything up for us, which is fantastic. But to your point, like, only if we're on top of it, if we slide in in the ninth hour and we're like, this is what we want, they're like, yo, we're already on to like, stuff for like later, next weekend.

00:26:22:11 - 00:26:43:23
Nick Clason | Hybrid Ministry
Like we've already, you know, planned our day. So, you know, to her point like, and whether you know so like, here's the thing I do know if like you're listening, you're like, okay, I don't work at a church anywhere near that. Has any of that. Like, I am the operations, I am the admin. And what I would say is, lean into your volunteers if you're like that sounds fantastic.

00:26:43:23 - 00:27:15:12
Nick Clason | Hybrid Ministry
I would love that. But I don't have anyone that works for me with me on my team. Anything like that like that doesn't mean you can't do it, and it doesn't mean you still can't delegate and dish out. You just may have to do that more of like a volunteer capacity. So find a mother. Or like someone who, like, works in like an administrative like role that has a little bit of, bandwidth and margin and like, ask them, you know, like, I'm sure if I'm saying that many of you right now, as you're listening, you're like, oh, yeah, I could probably ask so and so, like that person's come into your mind like, let

00:27:15:12 - 00:27:33:00
Nick Clason | Hybrid Ministry
that person be your Kaylen for your event. And like, yes, we had the luxury of like Kaylen being on our team payroll, but like, you know, it doesn't it doesn't, they don't have to be right. And like. Yeah, setting up you can. I mean, we employ teenagers, like, students to, like, come early and do stuff like that.

00:27:33:00 - 00:28:00:12
Nick Clason | Hybrid Ministry
And, you know, we call them what we call them. Simps. Yet SMPs student is tone texting is for like, student oh my gosh. Okay. Do not disturb do that anyway. Ministry student minutes protege. Protege. Yeah yeah yeah. Protege. Yeah. And so anyway, we employ them, they, get free camp, and stuff like that, but they come early in, like, sets, set things up.

00:28:00:12 - 00:28:25:02
Nick Clason | Hybrid Ministry
So, like, they can be like facilities team. So again, as we're saying it like, don't don't be like I had never be there like you for sure can like employ volunteers and people that'll do it for free. And they like to to Kaylen's point. Yeah they do. That might not be your gifting. And you're like, no one would ever want to run administrative or set chairs up like some people genuinely do.

00:28:25:02 - 00:28:47:19
Nick Clason | Hybrid Ministry
And so don't rob other people of being able to serve your youth ministry, God's kingdom, whatever. By not asking them. What else Kaylen. Anything else or do we hit it all. I just would in mind people's personalities. You're going to have people who, when they're planning events, they just run just like that's just their personality and that's how they work best.

00:28:47:19 - 00:29:06:12
Nick Clason | Hybrid Ministry
And so they're going to ask a lot of questions and they're going to want to meet with you last minute and their vibe might kind of like make you kind of thrown off because you're like, I thought we had all this plan. Why do you need to meet and double check? They've probably done a great job. They just want to make sure that they've done everything you need to help you.

00:29:06:14 - 00:29:25:20
Nick Clason | Hybrid Ministry
And so if you have someone in your life who's like that, just remember, like, just have your questions kind of written out of what you know, that they text and have those input ready for them. And that's going to help those meetings a lot quicker. I had a at one churches I worked at, I had a volunteer like that.

00:29:25:20 - 00:29:47:23
Nick Clason | Hybrid Ministry
Her name was Sarah. And the way that I would think logistically when I was planning things because, like, I was a one man band, we had a church secretary 20 hours a week that served the entire church. Right. So, like, I could get some stuff, you know, to for her to do for the youth ministry, but not like she wasn't like, there to, like at my beck and call for everything.

00:29:48:00 - 00:30:12:16
Nick Clason | Hybrid Ministry
And so as I was like dishing things off to volunteers and whatnot, like my, my filter in my head was always like, what would Sarah want to know? Right? It's I think that's a good like a good way to think about it is like, think about the volunteer who has the most questions for you. And then ask the question like, would the amount of information that I'm sending up, would it satisfy that person?

00:30:12:16 - 00:30:37:12
Nick Clason | Hybrid Ministry
And if yes, then you're on the right track. If not, then you probably need more detail. So yeah. Yeah, I love that. Cool. Kaylen, is that it? Do we hit it? Yeah. There's our all events for future and for always going to be planned, do you think? I think I think so well, yeah probably. All right. Well hey, this was how I plan events with Kaylen.

00:30:37:14 - 00:30:57:18
Nick Clason | Hybrid Ministry
Not Morty's Kaylen Adams. And, she's awesome. So, Kaylen, I mean, like, can people, like, follow you, like, on social media or anything if they want to? Yeah. Yeah. Where, where where can they find you? It's funny. I have to, like, go double check. Well, I can't fake my name. Oh, wait. What is it? Now that I just had to change my social media handles?

00:30:57:18 - 00:31:22:13
Kaylen Adams
Because I just got mail? I know well, and Instagram is actually really hard to change your last name on, so it hasn't been changed yet. My handle, but my name on there stage so you can find me at K Maltese Underscore on Instagram. It's cmake lta s underscore on Instagram Facebook Palin Adams look me up. I think that's all in I'm on because I'm old and TikTok that's okay.

00:31:22:17 - 00:31:32:21
Nick Clason | Hybrid Ministry
It's banned anyway. So actually it's back. I don't know if you heard but oh all right people. Well I'm signing off for Kayla and this is Nick. Talk to you next time. Stay hybrid guys.

]]> This episode of the Hybrid Ministry Show kicks off the "How I..." playlist with a deep dive into event planning with guest Kaylen Adams, an expert in coordination and logistics. Kaylen shares her step-by-step approach to organizing youth ministry events, covering everything from volunteer recruitment and communication to detailed schedules and contingency planning. Whether you're a youth pastor who struggles with organization or looking to refine your event strategy, this conversation is packed with practical insights to help you run seamless, high-impact events.

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🕰️TIMECODES
00:00 How I Plan Events like a Pro!
01:10 Kaylen, who are you?
05:06 What Lanes did you own?
07:03 How can you help someone think?
08:07 How did you communicate?
11:54 How did you determine call times?
16:30 How do you recruit for an event?
20:05 How many jobs do you give a leader?
21:24 How do you calculate for food?
24:21 What Else?
26:28 What if my church doesn't do all that?
28:34 Keep People's Personalities in Mind

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TRANSCRIPT
00:00:00:00 - 00:00:25:00
Nick Clason | Hybrid Ministry
For what is up everybody? Today I am going to introduce you and have you in for a treat, because I am going to be interviewing one of my friends and coworkers, Kaylen Adams, who's fantastic at event planning. This is going to be the start of a new little playlist series on my podcast, and here on YouTube, where I am going to introduce you to some of the people that I know who do things the best in youth ministry and particular lanes.

00:00:25:00 - 00:00:46:05
Nick Clason | Hybrid Ministry
And Kaylen is the queen of event coordination and event management. Not only is she like, really fun and have a really good mind, but she is fantastic at getting volunteers, recruiting them. And when a volunteer comes in just feeling like they know exactly what to do. And you will. If you implement these things, you will look like a rock star.

00:00:46:09 - 00:01:04:05
Nick Clason | Hybrid Ministry
So if you're a typical youth worker who's not very organized, this episode is for you because it will help you and if you think that all hope is lost on you, then this is a great, podcast to send to a volunteer or a high level admin who might step in and help you with some of the logistical things, but you are in for a treat regardless.

00:01:04:10 - 00:01:31:06
Nick Clason | Hybrid Ministry
With my interview today with my friend and coworker Kaylen Adams. What's up everyone? Here we are. I am with Kaylen Adams. Which yes, you don't even find that on your name on here because that's how that's how new this is. So it is formerly known as Maltais, not hyphenated. Straight up Adams. Which means you just got married and,

00:01:31:08 - 00:01:52:02
Nick Clason | Hybrid Ministry
And you might not know Kaylen, but I know Kaylen. I worked with Kaylen. Worked in the past tense. We are still on staff together, but she has switched departments, so now she's in the kids department. And the reason I ask Kaylen on here is, what was it last weekend? Two weekends ago, we had our high school weekend.

00:01:52:02 - 00:02:14:01
Nick Clason | Hybrid Ministry
And you still worked with me then, and, oh, my gosh, Kaylen crushed it. Like, you guys don't have any idea. And as she was, like, literally crushing every, like, logistical and administrative detail of the weekend, in the back of my mind, I was like, we got to get Kaylen on so I can ask her, how do you plan for these big events?

00:02:14:01 - 00:02:38:10
Nick Clason | Hybrid Ministry
So why don't you give us just kind of a quick overview? Kaylen, first of all, like a 20 or 30 second like synopsis of who you are, how we ended up working together. But then, like, what did you oversee, at these events? Like what particular? Like lanes and areas and avenues. And then I just think what you did is such a helpful tool to many of the youth passers that I've ever seen or worked with. And so I just think this would be helpful to get out, you know, to people. Yeah. Yeah.

00:02:38:10 - 00:03:02:13
Kaylen Adams
So we've started working together because I, I went to college at the University of Wyoming and I got a degree in human resources management and entrepreneurship with minors in hospitality anthropology. There you go. So so that was. Yeah. Yeah. And so I did that.

00:03:02:13 - 00:03:29:13
Kaylen Adams
Fell in love with ministry there. And then around like my senior year, I learned the opportunity to do a residency in Texas, which I hate sweating. So my family was like, I was like, I think because I love Jesus, I don't know. So I applied and I ended up getting hired in January. And so after I graduated, I moved to Texas, and I did a residency at Cross Creek Church and guest services.

00:03:29:15 - 00:03:50:22
Kaylen Adams
But I love that, like ministerial aspect. And I still was kind of doing some of more of that support ministry with it. So needed and very, very special. Big shout out to everybody in support ministries. And so that's when I transitioned into students and I kind of brought a lot of my guest services and undergrad knowledge, which infuse that into what I was doing.

00:03:50:22 - 00:04:08:00
Nick Clason | Hybrid Ministry
And students. Yeah. So then like for the first little bit, I remember you're like, I don't really know exactly what you guys want me to do. And we were like, just keep doing like, I mean, like, you guys don't understand. Like, Kaylen was just she just knew what to do. Like, even if she didn't know what to do, she pretend like she knew what to do.

00:04:08:00 - 00:04:30:06
Nick Clason | Hybrid Ministry
And it seemed like she's known what she she's doing. But it was this last high school weekend where, like, you were pulling out, like, spreadsheets and folders and instructions and, even, like, I remember distinctly I was talking with you about our t shirt order number, and, like, our student registration was, like, lower than anticipated. And you were like, no, we're going to need this many t shirts.

00:04:30:06 - 00:04:50:20
Nick Clason | Hybrid Ministry
And I was like, why? And you're like, because of all of our volunteers. And I was like, do you really like, do you really think that? And your confidence, you're like, absolutely. And you were right, by the way. So what like lanes did you let's talk about specifically our high school weekend, which for those of you who don't know the context, it's like a D now without the spending the night element.

00:04:50:22 - 00:05:10:02
Nick Clason | Hybrid Ministry
So it's like two days on campus. Yeah. Like Friday night, Saturday until like 3:00. And so it's probably like our second biggest event next to, like, a thing like summer camp, right? So yeah, in that event, what particularly did you own, like, what were those areas? And I just want to ask you kind of pepper you questions.

00:05:10:02 - 00:05:33:02
Kaylen Adams
Yeah. In that in those arenas. Well so this was we originally had one winter we to middle school and high school. Was it split into middle school night high school. Well for middle school night Darren, the student pastor at Rush Creek pitched and I met my boss, so he. Yeah. So he did a lot of the the directional things for that division.

00:05:33:02 - 00:05:56:21
Kaylen Adams
And then programing. And I took everything else and like, did the logistics of the event planned it all. So by the time high school weekend came around, because I wasn't middle school night, so I didn't play a part at all, which is relevant because when we played high school night, we did a lot of the same stuff. We just like copy and paste a lot of the stuff that worked and made it a little more, for high school and that middle school.

00:05:56:23 - 00:06:20:20
Kaylen Adams
Oh yeah. And then we had known, like, what worked and what didn't. So we're check in by the time we got to high school again. Yeah, that's good. But yeah, by the time we got there, Nick you did programing. So like everything that you were sitting in a session and watching and experiencing. Nick was all in of planning and talking to the people, like worship people and yeah, yeah, I did everything outside of that.

00:06:20:22 - 00:06:44:20
Kaylen Adams
So and how we move through the timelines, you know, when were kids eating, where were they going to be, what activities were they going to be doing. And then we had food making sure we had enough food, making sure. Yeah, we had t shirts. And there they were out and that, you know, we gave away a little like pin to all of our students, like, you made sure that that was where it needed to get and left, you know, passing out our note sheets and pens.

00:06:44:20 - 00:07:08:09
Nick Clason | Hybrid Ministry
And, I mean, you just you thought of like, every detail. So, like, I know your background helps you with that, but like, imagine you're talking to someone who's not as organized as you like. So you come by that naturally, which is what was just like a marvel to behold. But like what? What would you tell someone? Or how would you encourage someone to think if they're like planning something like that?

00:07:08:09 - 00:07:29:11
Nick Clason | Hybrid Ministry
Like what? What's the way that you help us get inside your brain for some of the logistics?

Kaylen Adams
Well, when you're planning an event, yes, for a job, for ministry, ever. You write down all of your ideas like, no one is like, I'm just taking this all right here. I will accept it later. It's going to be there like you always write it down.

00:07:29:11 - 00:07:54:20
Kaylen Adams
You make it through for you. And I just thought, you know, would probably be really helpful for a volunteers to see that map. Like, I don't know why I would keep it from them. They should know, like how we got from point A to point B, because by the time we're at point B and we're doing the thing, they deeply understand what they're doing and not only do what I'm telling them to do, they can actually take initiative and do the things that I missed.

00:07:54:22 - 00:08:13:05
Kaylen Adams
Yeah. And so that's a huge part of it is just like, if I were a volunteer, what would I want to know? So I could do my job? Well, I feel good about it. Yeah. So then how how did you go about communicating? Like, did you have a meeting? Did you send them a text? Did you send them an email?

00:08:13:05 - 00:08:31:03
Nick Clason | Hybrid Ministry
Like what? Because that's probably, I would imagine, a lot of stuff. And I think again, most youth pastors are like, I don't either have the time or be want to overwhelm my volunteers, or maybe see just another reason I didn't actually write it down. It is all in my head. So, I mean, I would say probably for all of us.

00:08:31:06 - 00:08:55:12
Kaylen Adams
Step one is get it out of your head onto paper somehow. And then two, how did you communicate it? Yeah. So I communicated a couple different ways. So the only time that I was texting volunteers instructions or anything was a, when I was recruiting them. Okay. I never sent them like, all the information they needed individually because I needed them all to be kind of in one part.

00:08:55:12 - 00:09:16:24
Kaylen Adams
So I knew who was getting one information and it always the same. Yeah. If I ever was giving instructions, it was in a group chat or a group of people that had a specialized role. Those came last minute. They weren't actually accounted for. Next time we did an event, I probably would account for them in advance. So I'm not texting information because for the smaller like you're saying, the.

00:09:17:01 - 00:09:51:02
Kaylen Adams
Yeah, the smaller, more specialized groups groupings of people. Yeah. Okay. Yeah. I like to create an escape room. We had game masters and we didn't know about that until like pretty close to the event. I probably would have included them into all the mass event communication before that time. Got it as okay. Got it. Yeah. Okay. So and then and then putting together all this information, I'm kind of stockpiling it in a folder called Volunteer Prep, and I'm organizing it by like, this document, they need to know this document.

00:09:51:02 - 00:10:11:16
Nick Clason | Hybrid Ministry
They need to know if they don't really need to know that, I'll pull it back. What are those documents? Can you give us just a few examples, like pull back the curtain a little bit?

Kaylen Adams
Yeah, yeah. So I'll make a volunteer schedule that's like five position. And then I sang people to that position per day. So it's not by time blocks, it's by day and what they're doing okay.

00:10:11:16 - 00:10:28:21
Kaylen Adams
And then I have a document a volunteer job description. They need to know what they're doing, why they're doing how they do it. Yeah. And then I do a document. If we're doing anything outside or in a weird space, I'll do an aerial map and I'll make, like, different stations and positions of where they're going to be.

00:10:28:23 - 00:10:51:09
Kaylen Adams
I'll give them a service order so they can see just how we do, how the whole day is going to go through. They even see like how different session parts are going to work, like what sounds work. It's going to do all the stuff because they help with transitions, like really help because it's easier to be like, hey, after they do a million little miracles, I need you to come out here rather than at 737.

00:10:51:09 - 00:11:11:20
Kaylen Adams
I need you to. Yeah. The more like more like, big landmarks on a map. Yeah. Once you get this song, then this is your cue to come out and help set up for lunch, like, stuff like that. Yeah, yeah. That's why the service order is so important. And for them to see what's in Planning Center is for that.

00:11:11:20 - 00:11:34:07
Nick Clason | Hybrid Ministry
We updated everything for the whole event kind of revolves around that. And you're doing the same for your volunteers. And so because then I would imagine, correct me if I'm wrong, you're able to be like, hey, if you're in charge of lunch, like, these are your three areas or meals, I guess, like these are your three. So like Friday night dinner, Saturday morning breakfast and, you know, Saturday lunch.

00:11:34:07 - 00:11:56:08
Nick Clason | Hybrid Ministry
Like at this time you need to be here for this. Because if we say lunch is at 12, let's say I'm imagining you're having your volunteer get there at 11:15 or 11:30 or something like that. So how do you real quick answer this question for me. How do you determine, what time to to call for them? Like, yeah.

00:11:56:10 - 00:12:18:11
Kaylen Adams
So when it comes to like food stuff because you're dealing with catering and vendors usually like I wouldn't have that start. So we had lunch at like, what was it this year? 12 I think it started and I don't remember the exact time. I just know we had it and it was ready. And that's why you're here. We had food dropped off at like 1115.

00:12:18:16 - 00:12:41:10
Kaylen Adams
Okay. So plenty of time. And most of that was not because I was worried about my volunteers because they knew what to do. And we're not in like the biggest space ever is to account for vendors being late or not knowing where to park and, stuff. Yeah. When it comes to other transitions, they're a lot tighter windows and they're a lot quicker usually it was like the song before something started.

00:12:41:10 - 00:13:04:10
Kaylen Adams
I would send them to go do something, but again, that's also because their space isn't really big and any materials they needed or resources. I set out in a central location, a table in the main space. We all were operating out of the auditorium, and I labeled everything with all the different times that it's going to be needed, and even put under, like during this song, you should take that, this place.

00:13:04:10 - 00:13:25:17
Kaylen Adams
So my volunteers knew to flock to that table when transition times are happening. Yeah, that was so good. So then are you. So you're just labeling those like yeah, color you label like for anything. Yeah. Yes. Yeah. Yeah. You label like crazy. If you think like oh that'd be really obvious for someone to know it's now you should label.

00:13:25:23 - 00:13:45:10
Nick Clason | Hybrid Ministry
Yeah. That's good. Yeah. Because again, your brain versus reality. Right. Like it makes sense in your brain, our brain as we're planning the events. But it might not make sense to volunteer. Yeah, because they're just dropping in. Right. You know. Yeah. After work. Right. They've been at work all day and their mind is in a million other places.

00:13:45:10 - 00:14:06:24
Nick Clason | Hybrid Ministry
And so like, they're, you know, giving up their time and they're willing and they're helpful and all those things. But like I like that. I like what you're saying, like, almost, almost dummy proof it. Right? Not that they're dumb, but, like, make it so simple. Okay. Yeah. Do it. Yeah. Well, my volunteers, they do best when they're confident.

00:14:06:24 - 00:14:24:06
Kaylen Adams
When they're confident, they are empowered to take initiative, make decisions, do something really well when they're not confident in whether or not they're in the right place, holding the right thing, putting it where it should be. Then you have a lot of lag and you have a lot of like question. And that's when things start to like frame fall apart.

00:14:24:09 - 00:14:59:24
Nick Clason | Hybrid Ministry
Yeah. So your job as an event coordinator is just to how can I give my volunteers the most confidence they need in this decision. That's good. Okay. So then anything else on what you tell volunteers? I want to maybe go a different direction if you feel like you've kind of got everything in that lack thing is leading up to the event, you want to send out the longest email of your life, and then is where all of the equipment I talked about keeping in that volunteer folder and you go through, you give an overview and you kind of describe how the event's going, and they need to read those attachments.

00:14:59:24 - 00:15:26:05
Kaylen Adams
I sent it all beforehand because that's our big meeting, and they can refer back to you and have in writing. And then by the time we are at the event, like 30 minutes an hour before the start, that meeting is a refresher or a question. That's not the entire meeting. Yeah, yeah. And then the other thing you did, which I thought was brilliant, was you, taped all those attachments to a wall of one of our leader workrooms.

00:15:26:07 - 00:15:47:10
Nick Clason | Hybrid Ministry
So, yeah, if they didn't want to, you know, fight with their email to find it again, they could just go reference quickly off a printed copy. So again, you don't like you think about your dummy proofing it like, yes, you communicated it in the email. And this is one of the concepts I talk about in communication a lot is like, we live in like a Netflix culture, so people live it with like an on demand mindset.

00:15:47:10 - 00:16:05:03
Nick Clason | Hybrid Ministry
And so you sent it on like a Thursday at 3:30 p.m., but like, they were in the middle of like a business meeting. And so it wasn't in their mind then, but it will be in their mind when they show up on Friday at six. But like they've gotten 27 more emails since then and so. Oh yeah, where is that?

00:16:05:03 - 00:16:24:21
Nick Clason | Hybrid Ministry
And I think it's brilliant to put it somewhere just quick and accessible and maybe even another hack that we didn't even do or think about, but like maybe even having like a static like landing page or like QR code that they could like scan and pull open, like in a, just a tab in their safari. And then that gives them access to everything, you know, that they need.

00:16:24:23 - 00:16:58:15
Nick Clason | Hybrid Ministry
But yeah, I think that was that was so smart. So then how do you go about, like, help us get in your brain because, you know, you had a couple volunteers there that I was like, oh, like, I wouldn't have thought that they would be here. Not because they did, like a bad job or they're just they weren't like as maybe like involved or like, maybe they're only serving like once a month or once every other, week, like in our student ministry and like, you had the, like, in charge of, like, food or like certain like, you know, snack type areas, like, how did you go through and think, who am

00:16:58:15 - 00:17:16:22
Nick Clason | Hybrid Ministry
I going to recruit? Because I thought that was one of the other really special things was like, you asked a very particular or like, dedicated ask for like just very, again, very specific volunteers. You didn't I didn't feel like you did like an all call, though. You maybe you did to kind of pick up anyone who might be interested.

00:17:16:22 - 00:17:39:11
Nick Clason | Hybrid Ministry
But then I think you went particularly after, like certain names or certain individuals. How did you how did you like, think about them to, to ask them and like what goes into you? You know, determining this person would be good for that. Does that make sense? Yeah. Yeah. Well, you definitely do an all call because, well, we are desperate for people to help.

00:17:39:13 - 00:18:06:02
Kaylen Adams
We're not gonna act like or not, but, honestly, I just kind of go with a philosophy of I'll never say no for somebody like, you know, I think sometimes we do that even if we say that we're not like, well, they only serve on Sundays and they're very particular about their job. And I'm like, yes. But they also probably like high school is I don't know, maybe the chances are, and so I just kind of like we always have conversations for like, oh, that person would be like, so good at this.

00:18:06:02 - 00:18:27:03
Kaylen Adams
Or if only they do it. And I usually take that person and then ask, yeah, like I make a list of all. Yeah. As I am planning events and I just keep people's personalities in mind like I, we see them work all Sunday and we see them work Wednesday. And you kind of see like what things kind of light them up and what things they're like, oh can I do anything else but that.

00:18:27:07 - 00:18:42:18
Kaylen Adams
Yeah. And so I just kind of catalog that and that way. And I do kind of mentally. But it wouldn't hurt to like make a list of people like I love reaching out to this person for this. This is this. And I've noticed that they've done events. We have volunteers that really get fired up for events like that.

00:18:42:18 - 00:19:02:24
Kaylen Adams
Just being a part of a big beast of a programing thing, like kind of lights them up and exciting. And so I have people that I regularly reach out with, like Kyra Allen Love. She's one of our checking people. I remember when I came in, she was on like some sort of kind of understanding that she was only going to volunteer a couple times because she had some things going on.

00:19:02:24 - 00:19:26:20
Kaylen Adams
And I just remember, like, she was so stoked to do this back to school bash experience. That was like a Wednesday night special because, like, I definitely would love to do events and she's been my event checking person every single time I day. Yeah, yeah that's good. Yeah. She loves it. So you have like a you're very in tune to to them like just ongoing right.

00:19:26:20 - 00:19:44:20
Nick Clason | Hybrid Ministry
Like you're keeping an eye as you're doing your job. And so that makes it easier obviously. Then when you go to to think and yeah I like that it is not creepy but it is. No. Yeah. But I think that's part of the that again I when I saw some of those people that was like interesting but also awesome and like that was all kudos to you right.

00:19:44:20 - 00:20:01:11
Nick Clason | Hybrid Ministry
Like I'll kudos you because like I wouldn't have thought to ask that person. Like I would have thrown a link in our leader group chat. Hey, you know, want to volunteer? They did it. And now I'm desperate, you know? And, so yeah, I was we were more than fully staffed, you know, for. Yeah. And so that was the other thing.

00:20:01:11 - 00:20:20:11
Nick Clason | Hybrid Ministry
Like how, like how many jobs do you try to give a leader? Like how many are you trying to, like, let people do double duty? Or like, hey, you're in charge of like, food and like, that's your job the whole weekend. Like, how do you make those decisions?

Kaylen Adams
Yeah, some of our jobs, like, they feel very crucial and important because they are.

00:20:20:13 - 00:20:40:05
Kaylen Adams
But they're not crucial. Important in that they happen the entire time of the program. Like right there. Yeah. There are a window a very important window. But then and. Yeah, and you have to remember, when you're dealing with these volunteers, they're adults with full time jobs are like at the leaders, if they're they're at your event, they are high capacity.

00:20:40:07 - 00:21:01:24
Kaylen Adams
They don't do well, bored or sitting and doing nothing. They want to do something. And if they're doing something that morale is high and they'll probably do another event because they're like, that was awesome though. So yeah, it's good. Yeah. So I assign generally like 2 or 3 roles throughout the service order to people. So they're like constantly transitioning and moving to do so.

00:21:02:01 - 00:21:22:02
Kaylen Adams
Yeah. And that comes back to your like schedule your map. And you're like you're thinking that ahead. Like okay. Do they after this window closes they can go to this, but then they maybe can't do this next thing because they're going to be busy doing that. Like, again, that's the next level stuff, Kaylen, that you're like, you're very good at.

00:21:22:02 - 00:21:44:02
Kaylen Adams
So, okay, so then, let's talk a little bit about like, food. Okay. How do you determine, how much to order? Like, is it just as simple as, like, as many as there are registered. How do you account for, like, walk ins at an event like this where we do leave registration open all the way up until you know, it starts.

00:21:44:02 - 00:22:05:20
Kaylen Adams
And so theoretically, a kid could walk in and do you have enough food for them, like how do you how do you kind of try and manage that or think about that? Yeah. It all it does depend on how, big of an invite event. This is like I think high school weekend was an invite like, but we didn't like push super hard and say like my friends going for it.

00:22:05:22 - 00:22:25:12
Kaylen Adams
Yeah, yeah. So always keep that in mind. Yes. You keep the registration number, but you also want to account for all of the adults in the building. Don't forget yourself or your staff then volunteers. And if you're providing food for tech and worship or if they're doing their own thing so that all is in that number. Yeah.

00:22:25:14 - 00:22:49:00
Kaylen Adams
But registration, I just kind of. I don't want to have too big of a margin because then we're spending a lot of money on food. But things that I can give out is like door prizes, like pizza. I'm a little more willing to have extra of because we could have done or do to make their night, but like, same with, you know, because no one wants like a cold, soggy sandwich by the end of like 12 of them.

00:22:49:06 - 00:23:10:08
Kaylen Adams
Yeah. So I would be a little bit more tight on food like that. And also keep in mind that everyone's like, kids are so hungry they're going to eat three slices of pizza. You keep in mind the girls, because girls don't eat as much food as boys. And, like, I definitely like they're just there's camping retreat food.

00:23:10:08 - 00:23:32:14
Kaylen Adams
That is great because you're hungry, but it's not a lot of kids. First choice. Really like one of it. Yeah, they'll like maybe one and a half will split with a friend. Yeah. So just keep that in mind. Like the ratio is not as monstrous as you think. Yeah, I think the ratio I've tried to use for pizza is, two and a half times your number.

00:23:32:14 - 00:23:51:06
Kaylen Adams
So, like, think you're big number of all the people including tech and worship and check in and staff and everyone. And then you multiply it by two and a half. That'll give you the total number of slices that you need. And then you can divide that by eight, because that's how many slices of pizza are in, your pizza box.

00:23:51:06 - 00:24:06:02
Nick Clason | Hybrid Ministry
And then that'll give you a number with a decimal. And you can either round up around whatever you, you know, feel. And what's really nice is like, you know, you do the random picker thing, like, with their name. And for those who don't know, you picked the names and then they just get a random prize for doing nothing.

00:24:06:03 - 00:24:22:03
Kaylen Adams
Yeah, that great. Pick that food leftovers too, because you don't want to bank on having extra if you're just kind of guessing because kids might be really hungry and you don't have it, and then you just lost a prize for a game. Yeah. So you want that to be like a random moment that if they don't get it, they have no idea.

00:24:22:05 - 00:24:48:02
Nick Clason | Hybrid Ministry
Yeah, yeah, yeah. That's good. All right. Let's see what else. What else do you what else do you think about for an event that I'm not thinking even to, like, ask you? Listen, you have to know if your church has any sort of, like, admin team, administrative volunteers that help put these things together with your operations at all, like your facilities and your finance people or whatever it might be.

00:24:48:04 - 00:25:09:00
Kaylen Adams
You need to meet with them, like way ahead of time. So I see way ahead of time. Yeah. So I start meeting with people. We've been cutting it kind of close and cutting it close to meeting two months in advance. Okay. So you need to some of us that might be like, oh, that's when I start thinking about it.

00:25:09:02 - 00:25:34:17
Nick Clason | Hybrid Ministry
Yeah. No. Especially if it's like a really big event. Which high school weekend is a really big event for us? We need to start planning that month in advance. And depending on, like, the capacity of your team, that could fluctuate a little bit. Like if it's just you and one other person, I would say probably start looking at that at like six months and having if you have a couple other people who can share that, you could maybe do a little bit less.

00:25:34:19 - 00:25:59:21
Kaylen Adams
But you definitely need to start meeting with administrative people on your church staff that are handling this, because their personalities are a lot different than yours. As a ministry person, you're used to pivoting and being creative and all the things and pulling it off at the last minute. Yeah, they are not. They love systems and processes and if you break their system, it's going to be really, really hard to get them to like be on the same wavelength with you.

00:26:00:01 - 00:26:22:11
Nick Clason | Hybrid Ministry
Good. Yeah, yeah. And like in our particular, you know, setting, we have like our facilities people like they set everything up for us, which is fantastic. But to your point, like, only if we're on top of it, if we slide in in the ninth hour and we're like, this is what we want, they're like, yo, we're already on to like, stuff for like later, next weekend.

00:26:22:11 - 00:26:43:23
Nick Clason | Hybrid Ministry
Like we've already, you know, planned our day. So, you know, to her point like, and whether you know so like, here's the thing I do know if like you're listening, you're like, okay, I don't work at a church anywhere near that. Has any of that. Like, I am the operations, I am the admin. And what I would say is, lean into your volunteers if you're like that sounds fantastic.

00:26:43:23 - 00:27:15:12
Nick Clason | Hybrid Ministry
I would love that. But I don't have anyone that works for me with me on my team. Anything like that like that doesn't mean you can't do it, and it doesn't mean you still can't delegate and dish out. You just may have to do that more of like a volunteer capacity. So find a mother. Or like someone who, like, works in like an administrative like role that has a little bit of, bandwidth and margin and like, ask them, you know, like, I'm sure if I'm saying that many of you right now, as you're listening, you're like, oh, yeah, I could probably ask so and so, like that person's come into your mind like, let

00:27:15:12 - 00:27:33:00
Nick Clason | Hybrid Ministry
that person be your Kaylen for your event. And like, yes, we had the luxury of like Kaylen being on our team payroll, but like, you know, it doesn't it doesn't, they don't have to be right. And like. Yeah, setting up you can. I mean, we employ teenagers, like, students to, like, come early and do stuff like that.

00:27:33:00 - 00:28:00:12
Nick Clason | Hybrid Ministry
And, you know, we call them what we call them. Simps. Yet SMPs student is tone texting is for like, student oh my gosh. Okay. Do not disturb do that anyway. Ministry student minutes protege. Protege. Yeah yeah yeah. Protege. Yeah. And so anyway, we employ them, they, get free camp, and stuff like that, but they come early in, like, sets, set things up.

00:28:00:12 - 00:28:25:02
Nick Clason | Hybrid Ministry
So, like, they can be like facilities team. So again, as we're saying it like, don't don't be like I had never be there like you for sure can like employ volunteers and people that'll do it for free. And they like to to Kaylen's point. Yeah they do. That might not be your gifting. And you're like, no one would ever want to run administrative or set chairs up like some people genuinely do.

00:28:25:02 - 00:28:47:19
Nick Clason | Hybrid Ministry
And so don't rob other people of being able to serve your youth ministry, God's kingdom, whatever. By not asking them. What else Kaylen. Anything else or do we hit it all. I just would in mind people's personalities. You're going to have people who, when they're planning events, they just run just like that's just their personality and that's how they work best.

00:28:47:19 - 00:29:06:12
Nick Clason | Hybrid Ministry
And so they're going to ask a lot of questions and they're going to want to meet with you last minute and their vibe might kind of like make you kind of thrown off because you're like, I thought we had all this plan. Why do you need to meet and double check? They've probably done a great job. They just want to make sure that they've done everything you need to help you.

00:29:06:14 - 00:29:25:20
Nick Clason | Hybrid Ministry
And so if you have someone in your life who's like that, just remember, like, just have your questions kind of written out of what you know, that they text and have those input ready for them. And that's going to help those meetings a lot quicker. I had a at one churches I worked at, I had a volunteer like that.

00:29:25:20 - 00:29:47:23
Nick Clason | Hybrid Ministry
Her name was Sarah. And the way that I would think logistically when I was planning things because, like, I was a one man band, we had a church secretary 20 hours a week that served the entire church. Right. So, like, I could get some stuff, you know, to for her to do for the youth ministry, but not like she wasn't like, there to, like at my beck and call for everything.

00:29:48:00 - 00:30:12:16
Nick Clason | Hybrid Ministry
And so as I was like dishing things off to volunteers and whatnot, like my, my filter in my head was always like, what would Sarah want to know? Right? It's I think that's a good like a good way to think about it is like, think about the volunteer who has the most questions for you. And then ask the question like, would the amount of information that I'm sending up, would it satisfy that person?

00:30:12:16 - 00:30:37:12
Nick Clason | Hybrid Ministry
And if yes, then you're on the right track. If not, then you probably need more detail. So yeah. Yeah, I love that. Cool. Kaylen, is that it? Do we hit it? Yeah. There's our all events for future and for always going to be planned, do you think? I think I think so well, yeah probably. All right. Well hey, this was how I plan events with Kaylen.

00:30:37:14 - 00:30:57:18
Nick Clason | Hybrid Ministry
Not Morty's Kaylen Adams. And, she's awesome. So, Kaylen, I mean, like, can people, like, follow you, like, on social media or anything if they want to? Yeah. Yeah. Where, where where can they find you? It's funny. I have to, like, go double check. Well, I can't fake my name. Oh, wait. What is it? Now that I just had to change my social media handles?

00:30:57:18 - 00:31:22:13
Kaylen Adams
Because I just got mail? I know well, and Instagram is actually really hard to change your last name on, so it hasn't been changed yet. My handle, but my name on there stage so you can find me at K Maltese Underscore on Instagram. It's cmake lta s underscore on Instagram Facebook Palin Adams look me up. I think that's all in I'm on because I'm old and TikTok that's okay.

00:31:22:17 - 00:31:32:21
Nick Clason | Hybrid Ministry
It's banned anyway. So actually it's back. I don't know if you heard but oh all right people. Well I'm signing off for Kayla and this is Nick. Talk to you next time. Stay hybrid guys.

]]> Episode 079: 🤷 Youth Pastor: Event Coordinators? or Disciple-Makers? https://www.hybridministry.xyz/079 ac0ac724-dc9a-4652-8ce5-a51c3c872e8b Thu, 11 Jan 2024 07:00:00 -0600 Nick Clason 079 🤷 Youth Pastor: Event Coordinators? or Disciple-Makers? full Nick Clason 📈 How do we get more people to show up to our events? How do we grow our group? How do we attract and retain teens? 57% of American Church Goers, according to Pew Research, don’t even attend church once a month!! 👌In this episode we’re going to explore 3 key shifts in our thinking ⚙️And I have the ultimate tool to accessing and resourcing people/students in the digital age. 14:39 no ⚡ [FREE] Crush Social Media This New Year ⚡ 📅 "1 Month Done for You Social Media Posting Tool" https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 2024 [FREE] Youth Ministry Masterclass on YouTube: https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg ======================================== DESCRIPTION 📈 How do we get more people to show up to our events? How do we grow our group? How do we attract and retain teens? 57% of American Church Goers, according to Pew Research, don’t even attend church once a month!! 👌In this episode we’re going to explore 3 key shifts in our thinking ⚙️And I have the ultimate tool to accessing and resourcing people/students in the digital age. Subscribe to our channel and don't miss any more videos from the 2024 Youth Ministry Masterclass FREE on YouTube https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg ======================================== 📓SHOWNOTES //SHOWNOTES & TRANSCRIPTS http://www.hybridministry.xyz/079 //YOUTUBE VIDEO https://youtu.be/EzhYluEKZ_I SHIFT #1 FROM PRODUCTION TO ACCESS //PEW RESEARCH ARTICLES ON CHURCH ATTENDANCE https://www.pewresearch.org/short-reads/2022/03/22/more-houses-of-worship-are-returning-to-normal-operations-but-in-person-attendance-is-unchanged-since-fall/?utmsource=adaptivemailer&utmmedium=email&utm_campaign=rel%20-%2022-03-22%20worship%20attendance&org=982&lvl=100&ite=9703&lea=2048393&ctr=0&par=1&trk=a0d3j0000112o9deae //TERRY PARKMAN https://www.terryparkman.com/ //GEN ALPHA DATA https://www.youtube.com/watch?v=BHpeDaLS3oo //PRO CHURCH TOOLS https://prochurchtools.com/ //FULL DIGITAL STRATEGY https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book SHIFT #2 FROM PERFORMANCE TO ENGAGEMENT //EVERY YOUTH MINISTRY NEEDS A GOOD DIGITAL PRESENCE https://www.youtube.com/watch?v=SDxepdu4iiM SHIFT #3 FROM QUANTITY TO COMMUNITY //THE QUESTIONS OF BELONGING https://www.youtube.com/watch?v=BHpeDaLS3oo //WORLD'S GREATEST DONUT https://www.youtube.com/watch?v=5ryhkIRyDb4 //MASTER YOUR TIME https://www.youtube.com/watch?v=xlS1kWcQBS8 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz ======================================== 🆓 FREEBIES 🆓 📅 "1 Month Done for You Social Media Posting Tool" https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 🎅 "The Ultimate (and FREE!) Christmas Party Gude" GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet PRACTICAL YM TIPS: https://www.youtube.com/@practicalyouthministrytips 🍩 "FREE World's Greatest Donut Event Guide" GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut 😨 "Have I already Ruined my TikTok Account?" https://www.hybridministry.xyz/articles/ebook 📹 "Adobe Premiere Pro Presets for Animating Layers" https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis ======================================== 🛠️TOOLS Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products //BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit AUTO POD https://autopod.lemonsqueezy.com?aff=MX7Vv TRY REV.COM FOR TRANSCRIBING https://rev.pxf.io/R5nDOa -------------- 🕰️TIMECODES 00:00-01:21 Event Coordinator? Or Disciple-Maker? 01:21-07:18 SHIFT #1 from PRODUCTION to ACCESS 07:18-09:20 SHIFT #2 from PERFORMANCE to ENGAGEMENT 09:20-16:14 SHIFT #3 from QUANTITY to COMMUNITY ✍️TRANSCRIPT Try Transcribing for Yourself at Rev.Com http://www.rev.pxf.io/R5nDOa Nick Clason (00:00): Youth pastors. How do we get more people to show up to our events? How do we grow the size of our youth groups? How do we attract and retain teenagers? See, all these questions are common questions. They're things that we're all facing at least at some level. And regardless of if you think that the attendance debate matters or not, we talked about it in our very last video linked up here in our playlist, in our youth ministry 2024 masterclass that we are going through completely free all here online on YouTube. Love to have you subscribe, check it out, and make sure you don't miss another one. We talked about the church attendance conundrum because 54% of American Christians are not attending church according to Pew Research at least one time per month. So in this episode, I want to talk to you about three key shifts that are going to help us reach the next generation as we explore this question. Nick Clason (00:50): Are we in the event making business or are we in the disciple making business? And I also have the ultimate tool that I believe can help you become more accessible in resourcing both your people and your students in this new found digital age. Like I said, we'd love to have you subscribe, like leave a comment, leave a rating, leave a review. All of those things help us get found and make sure that you can get the very next episode as soon as it drops episode 80 in our 2024 Youth Ministry masterclass. Welcome to the Hybrid Ministry Show. Well, everyone, my name's Nick Clason. I'm a youth pastor in DFW Dallas Fort Worth. Been in youth ministry now being January of 2024. Mark's my 13th year in youth ministry and I've most recently went to a conference with the Gen Z guru himself. Terry Parkman. If you don't know Terry, he's amazing, but he talked about some of these shifts, so I just want to kind of elaborate on them and kick some of them around a little bit more. Nick Clason (01:46): But he talked about the difference that Generation Z and now subsequently generation Alpha, who if you didn't see in our last episode, we classified them being born somewhere between 2010 and 2018, probably more than 2012 rage, which is what Pew research kind of settles on as the origin date of generation alpha. Nonetheless, Terry Parkman specifically talking about Gen Z, talks about the shift in thinking from Gen Z who thinks more in a digital age, digital mindset versus all of US millennials and older Gen x boomers and so on and so forth, who are more raised in a industrial aged way of thinking and industrial age way frankly of living. And so what the first shift that is important that he talks about is we need to shift from an industrial minded way of production, which is an industrial value to one of access. The way that we talk about it is just simply build access points onto your ministry, so an industrial way of thinking and the production value production kind of mindset. Nick Clason (02:54): Think about seeker style churches back in the early nineties or early two thousands where you may open with a secular song, one that's familiar, one that's relatable. You may try to go for relevant lighting, you may really try to put the entire screws down on the production, the value of how important production is, and that a really well-produced thing will draw out consumers, it's almost like the mentality if we build it, they will come. It also comes down to simply how much can we produce the amount of production value that we can add? The more production value that we can add, the better, the greater, the higher the number, the more that we can produce, the more that we can attract. That's an industrial way of thinking. Meanwhile, a digital way of thinking, they don't necessarily Gen Z Gen and Alpha and the generations that are coming on behind, they don't necessarily want those things. Nick Clason (03:49): They're looking more for access. They're wondering, do I fit here? Can I gain access to this place and how can I let my gifts be utilized and flourish and shine here? Honestly, one of my number one pet peeves in churches is when we from a volunteer aspect say things like, we need you to do our job. That is not enticing in any way, shape, or form, and it's especially not enticing to the next generation. What I think they otherwise might more importantly, more interestingly want to hear is, Hey, we want you to shine here and how can we partner with you to make a difference in this world? It goes from US centric to them centric, and I get it. I'm hearing you scream on the other side, but that's not what a disciple of Jesus does. Correct. However, how are we ever going to be relevant and make any sort of inroads with the next generation? Nick Clason (04:46): If the way in which we posture ourselves is fundamentally and vehemently different than them, are we asking them to acquiesce to us as opposed to us finding ways that it's not that big of a deal to make a subtle shift? Because in the same way, we can still ask Gen Z and Gen Alpha to serve, we are just making it them centric instead of US centric. And again, you might be screaming that they shouldn't be them centric, but isn't it just as Unbiblical and Christlike for us to be US centric, organization centric, pastor centric in the land of access points. Our church right now, honestly, probably right now as I'm recording this on a random night in December, we have these things, these events, and they're amazing and they get talked about and they get promoted and they're all over social, and someone asked me how do I sign up for it and do you know what? Nick Clason (05:37): I said? I work there at the church, I don't actually have anything to do with it, and obviously I'm not there right now. I said, I have no idea. We have these events. There's sort of this lore about them, but how to actually access it. It's confusing, and I frankly haven't tried, so that's probably on me, but point of it is, is your church accessible? How easy to navigate is your website. I love what Brady Sheer and all of them at Pro Church Tools up in Canada say all the time and say, make your website, be a one stop shop. Don't for one thing, go sign up via the bulletin for the other thing. Send an email for the third thing, head to the website and for the fourth thing, find someone in the lobby. You never know what to do, where to go, and so only the most loyal and only the person with the most headstrong sort of stubbornness is going to ever actually find anything out. Nick Clason (06:29): Anybody else who comes upon any sort of roadblock or opposition, all of a sudden it's just really easy for them to crumble. And here's the fact, I don't believe I have all the answers, but one of the ways in which we are trying to create more access points in our ministry is through our digital strategy, which I have completely laid out in my 100% completely free ebook free for you. Grab the link, go download it. All I need is your name. All I need is your email and that's it. It's yours to use. It's my strategy that I've used to grow YouTube channel in a year from zero subscribers all the way up to almost 400 subscribers. It might be even past 400 by the time that this video actually drops, it's completely laid out. It's basically my social media masterclass and guess what I gave it and I'm giving it to you for free, and I would love to encourage you to just grab it, try it, implement it, and check it all out. Nick Clason (07:18): Shift number two is we need to shift from performance based and industrial way of thinking to more engagement based. So if you think about an industrial way of thinking where performance is king, think about the best, the prettiest, the nicest, the smelliest people on stage with a good swath of diversity and all those things, or just even in youth ministry, we've all sort of had the basis of like, let's just have some fun, and if the kids have fun, then they'll definitely want to come back. If we perform really well for them and we don't screw up, then they'll be like, man, that place was so good. I just want to come back. That's an industrial way of thinking, and here's the problem. If you are a youth pastor and you're my age or you're a millennial, that's the way that you think because that's the way and that's the age in which you were raised in. Nick Clason (08:03): To think that that's what is valued, but the next generation that's more in a digital age, they're not worried about performance. They want to know, am I able to engage with this? When it's all about performance, think about a conveyor belt and a factory. The way that that goes is if there's a certain part in the conveyor belt that's causing a backup, what do we do? We just stick another person in there. We don't care what that person does, who that person is, what that person can do for us or our organization. We just want to know, can that person keep the conveyor belt from stopping? Can that person keep the performance going? But a digital way of thinking, a digital shift when you go from performance to more engagement based thinking is you're wondering, Hey, how can we create good content that students want to engage with? Nick Clason (08:48): Which is why I link right down below or right up here on the screen, whichever one, I'm not sure if I've used my card yet or not in this video, but every youth ministry needs a good digital presence. It's my full YouTube strategy. It's my full social media strategy. It's the one that's tied to my ebook. It's the video explaining the ebook if you want to go check that out. Again, I don't have all the answers. It's just my way to sort of attempt to try and engage more with our students who are different, who are digital thinkers, who are Gen Z and coming quick behind them, generation alpha. The third shift is we need to switch from a value of quantity to a value of community, an industrial way of thinking. We are entirely built in most churches for quantity. Think about it. If you have a church with auditorium style seating, the goal of that room is to get the most amount of quantity of people in to listen to one captivating speaker, wax eloquent for a week, and listen, honestly, no shade thrown. Nick Clason (09:48): Most pastors, you're really good at your job, you're good at crafting sermons and you're good at delivering sermons, but the fact of the matter is, while you may be awesome at it, that's just not what's as highly valued in our world, especially in the world of digital. With audio, podcasts, YouTube podcast, people can listen to audio books, sermons. They can listen to the best preachers in the entire world. Again, no offense to you at the drop of a hat, instantly binging them, never actually running out of content. That's how accessible all of this stuff is, and so when people come to church, they don't want to just be another number kind of filtered into the auditorium to look at the back of someone's seat. That's why I believe link down below in the show notes. In this episode, we talked about why churches are dying. Nick Clason (10:32): I think churches are not adapting to the new issues and the new way of thinking that this next generation is so adamant about, and again, that generation, this next generation, this digital way of generation, they're not looking for a room to come and consume some more content. They're looking for community. And so if our rooms are built for quantity, thus they're not then built at least optimally for community. I mean, I know I worked at a church one time that we had Longwood ews and they were bolted to the ground. We couldn't do anything about those things, and even if they weren't bolted to the ground, they were heavy as sin. Man, I could not lift one of those things because once we finally did try to lift them, I was like, dang, who got these in here? It's like a five man job. The goal was get these things in here, never to be moved again. Nick Clason (11:22): This room is for one purpose and one purpose only, and the purpose that most younger people are looking for is not that. A dangerous way I believe of thinking is that we often value a Christian culture more than the Christ of the culture, and so therefore, I believe that what we're trying to do is we're trying to force people into a way of thinking, and when community trump's performance, we actually get a messy, authentic, real interaction with other believers who love Jesus and are trying to pursue and follow him. And so in a digital way of thinking, I think people who value community are looking for asking questions like, where do I belong? And are these people at my church? Are they my people? The students, they're asking those questions and they may, like we said in our last video and this masterclass in video two, this is not video three, they may be asking, are these people my people? Nick Clason (12:15): And they may be coming to your youth ministry, and just because they're there doesn't necessarily mean that they're engaging in religious practice. And it also doesn't necessarily mean that they're there because they want to be, because almost 50% of no, it's 65% of students come to church with at least one parent. That's where they're coming to church. They're not coming to church. They love God. They're not coming to church. They love you. They're not coming to church. They love your youth ministry. They're coming to church. They're coming to church with their parents, but if they can find a real captivating community that they can't say no to, they're not going anywhere. So it's not about what you produce, it's about the community that's available to them. We live now with the very first global generation. Students spend on average, shockingly five to eight hours on their phones screens per day. Nick Clason (13:06): The church world was built for consumers, and what's happening now is in that generation what's being internalized, they want to find a place to externalize it. And so one of the ideas that I have, again, I don't have all the answers, I don't know if this is a good idea or not. We did it in our space. It seemed to work well. It's a hybrid event. It's called the World's Greatest Donut, completely free event guide right here. You can click it, and it's just an opportunity to engage with students beyond your program times because I think a lot of times what we try to do is we try to get as many people, as much quantity into a room and call that success. What I'm trying to do is I'm trying to expand the relationship beyond just the one time per week, and that's what this event is all built on. Nick Clason (13:46): It's a one-time event for an in-person event, however it lives on for an entire month. Not only live in the room, but it also lives live on your social media. That's the in-person versus the digital creating a hybrid moment together. Hey, the ultimate tool that I teased at the beginning of this video is, and I've already said it, it's my ebook. It's my full digital strategy. The fact is I don't have it all together, but the way in which you can utilize that is you have to become a master of your time, which is a video that's linked right here on the screen. It was a couple of videos ago, and the next video in this playlist is how to implement a good social media strategy where you're not simply just posting announcements. Click either one of those and we would love to see you on the other side. And as always, my friends stay hybrid. 2024 Church Attendance, Hybrid Ministry, Youth Ministry, Youth Group, Youth Group Attendance, Student Ministry, Student Ministry Attendance, Generation Alpha Attendance at Church, Church Attendance, How to Grow my Youth Group in 2024, Church Attendance Trends, Church Growth, Youth Ministry Growth, Student Ministry Growth, Church Ministry, Youth Pastor, Youth Pastor Coach ⚡ [FREE] Crush Social Media This New Year ⚡

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2024 [FREE] Youth Ministry Masterclass on YouTube:
https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg

========================================

DESCRIPTION
📈 How do we get more people to show up to our events?
How do we grow our group?
How do we attract and retain teens?

57% of American Church Goers, according to Pew Research, don’t even attend church once a month!!

👌In this episode we’re going to explore 3 key shifts in our thinking
⚙️And I have the ultimate tool to accessing and resourcing people/students in the digital age.

Subscribe to our channel and don't miss any more videos from the 2024 Youth Ministry Masterclass FREE on YouTube
https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg

========================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/079

//YOUTUBE VIDEO
https://youtu.be/EzhYluEKZ_I

SHIFT #1 FROM PRODUCTION TO ACCESS
//PEW RESEARCH ARTICLES ON CHURCH ATTENDANCE
https://www.pewresearch.org/short-reads/2022/03/22/more-houses-of-worship-are-returning-to-normal-operations-but-in-person-attendance-is-unchanged-since-fall/?utm_source=adaptivemailer&utm_medium=email&utm_campaign=rel%20-%2022-03-22%20worship%20attendance&org=982&lvl=100&ite=9703&lea=2048393&ctr=0&par=1&trk=a0d3j0000112o9deae

//TERRY PARKMAN
https://www.terryparkman.com/

//GEN ALPHA DATA
https://www.youtube.com/watch?v=BHpeDaLS3oo

//PRO CHURCH TOOLS
https://prochurchtools.com/

//FULL DIGITAL STRATEGY
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

SHIFT #2 FROM PERFORMANCE TO ENGAGEMENT

//EVERY YOUTH MINISTRY NEEDS A GOOD DIGITAL PRESENCE
https://www.youtube.com/watch?v=SDxepdu4iiM

SHIFT #3 FROM QUANTITY TO COMMUNITY

//THE QUESTIONS OF BELONGING
https://www.youtube.com/watch?v=BHpeDaLS3oo

//WORLD'S GREATEST DONUT
https://www.youtube.com/watch?v=5ryhkIRyDb4

//MASTER YOUR TIME
https://www.youtube.com/watch?v=xlS1kWcQBS8

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

========================================

🆓 FREEBIES 🆓
📅 "1 Month Done for You Social Media Posting Tool"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🎅 "The Ultimate (and FREE!) Christmas Party Gude"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet
PRACTICAL YM TIPS: https://www.youtube.com/@practicalyouthministrytips

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

📹 "Adobe Premiere Pro Presets for Animating Layers"
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

========================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

--------------
🕰️TIMECODES
00:00-01:21 Event Coordinator? Or Disciple-Maker?
01:21-07:18 SHIFT #1 from PRODUCTION to ACCESS
07:18-09:20 SHIFT #2 from PERFORMANCE to ENGAGEMENT
09:20-16:14 SHIFT #3 from QUANTITY to COMMUNITY

✍️TRANSCRIPT
Try Transcribing for Yourself at Rev.Com
http://www.rev.pxf.io/R5nDOa

Nick Clason (00:00):
Youth pastors. How do we get more people to show up to our events? How do we grow the size of our youth groups? How do we attract and retain teenagers? See, all these questions are common questions. They're things that we're all facing at least at some level. And regardless of if you think that the attendance debate matters or not, we talked about it in our very last video linked up here in our playlist, in our youth ministry 2024 masterclass that we are going through completely free all here online on YouTube. Love to have you subscribe, check it out, and make sure you don't miss another one. We talked about the church attendance conundrum because 54% of American Christians are not attending church according to Pew Research at least one time per month. So in this episode, I want to talk to you about three key shifts that are going to help us reach the next generation as we explore this question.

Nick Clason (00:50):
Are we in the event making business or are we in the disciple making business? And I also have the ultimate tool that I believe can help you become more accessible in resourcing both your people and your students in this new found digital age. Like I said, we'd love to have you subscribe, like leave a comment, leave a rating, leave a review. All of those things help us get found and make sure that you can get the very next episode as soon as it drops episode 80 in our 2024 Youth Ministry masterclass. Welcome to the Hybrid Ministry Show. Well, everyone, my name's Nick Clason. I'm a youth pastor in DFW Dallas Fort Worth. Been in youth ministry now being January of 2024. Mark's my 13th year in youth ministry and I've most recently went to a conference with the Gen Z guru himself. Terry Parkman. If you don't know Terry, he's amazing, but he talked about some of these shifts, so I just want to kind of elaborate on them and kick some of them around a little bit more.

Nick Clason (01:46):
But he talked about the difference that Generation Z and now subsequently generation Alpha, who if you didn't see in our last episode, we classified them being born somewhere between 2010 and 2018, probably more than 2012 rage, which is what Pew research kind of settles on as the origin date of generation alpha. Nonetheless, Terry Parkman specifically talking about Gen Z, talks about the shift in thinking from Gen Z who thinks more in a digital age, digital mindset versus all of US millennials and older Gen x boomers and so on and so forth, who are more raised in a industrial aged way of thinking and industrial age way frankly of living. And so what the first shift that is important that he talks about is we need to shift from an industrial minded way of production, which is an industrial value to one of access. The way that we talk about it is just simply build access points onto your ministry, so an industrial way of thinking and the production value production kind of mindset.

Nick Clason (02:54):
Think about seeker style churches back in the early nineties or early two thousands where you may open with a secular song, one that's familiar, one that's relatable. You may try to go for relevant lighting, you may really try to put the entire screws down on the production, the value of how important production is, and that a really well-produced thing will draw out consumers, it's almost like the mentality if we build it, they will come. It also comes down to simply how much can we produce the amount of production value that we can add? The more production value that we can add, the better, the greater, the higher the number, the more that we can produce, the more that we can attract. That's an industrial way of thinking. Meanwhile, a digital way of thinking, they don't necessarily Gen Z Gen and Alpha and the generations that are coming on behind, they don't necessarily want those things.

Nick Clason (03:49):
They're looking more for access. They're wondering, do I fit here? Can I gain access to this place and how can I let my gifts be utilized and flourish and shine here? Honestly, one of my number one pet peeves in churches is when we from a volunteer aspect say things like, we need you to do our job. That is not enticing in any way, shape, or form, and it's especially not enticing to the next generation. What I think they otherwise might more importantly, more interestingly want to hear is, Hey, we want you to shine here and how can we partner with you to make a difference in this world? It goes from US centric to them centric, and I get it. I'm hearing you scream on the other side, but that's not what a disciple of Jesus does. Correct. However, how are we ever going to be relevant and make any sort of inroads with the next generation?

Nick Clason (04:46):
If the way in which we posture ourselves is fundamentally and vehemently different than them, are we asking them to acquiesce to us as opposed to us finding ways that it's not that big of a deal to make a subtle shift? Because in the same way, we can still ask Gen Z and Gen Alpha to serve, we are just making it them centric instead of US centric. And again, you might be screaming that they shouldn't be them centric, but isn't it just as Unbiblical and Christlike for us to be US centric, organization centric, pastor centric in the land of access points. Our church right now, honestly, probably right now as I'm recording this on a random night in December, we have these things, these events, and they're amazing and they get talked about and they get promoted and they're all over social, and someone asked me how do I sign up for it and do you know what?

Nick Clason (05:37):
I said? I work there at the church, I don't actually have anything to do with it, and obviously I'm not there right now. I said, I have no idea. We have these events. There's sort of this lore about them, but how to actually access it. It's confusing, and I frankly haven't tried, so that's probably on me, but point of it is, is your church accessible? How easy to navigate is your website. I love what Brady Sheer and all of them at Pro Church Tools up in Canada say all the time and say, make your website, be a one stop shop. Don't for one thing, go sign up via the bulletin for the other thing. Send an email for the third thing, head to the website and for the fourth thing, find someone in the lobby. You never know what to do, where to go, and so only the most loyal and only the person with the most headstrong sort of stubbornness is going to ever actually find anything out.

Nick Clason (06:29):
Anybody else who comes upon any sort of roadblock or opposition, all of a sudden it's just really easy for them to crumble. And here's the fact, I don't believe I have all the answers, but one of the ways in which we are trying to create more access points in our ministry is through our digital strategy, which I have completely laid out in my 100% completely free ebook free for you. Grab the link, go download it. All I need is your name. All I need is your email and that's it. It's yours to use. It's my strategy that I've used to grow YouTube channel in a year from zero subscribers all the way up to almost 400 subscribers. It might be even past 400 by the time that this video actually drops, it's completely laid out. It's basically my social media masterclass and guess what I gave it and I'm giving it to you for free, and I would love to encourage you to just grab it, try it, implement it, and check it all out.

Nick Clason (07:18):
Shift number two is we need to shift from performance based and industrial way of thinking to more engagement based. So if you think about an industrial way of thinking where performance is king, think about the best, the prettiest, the nicest, the smelliest people on stage with a good swath of diversity and all those things, or just even in youth ministry, we've all sort of had the basis of like, let's just have some fun, and if the kids have fun, then they'll definitely want to come back. If we perform really well for them and we don't screw up, then they'll be like, man, that place was so good. I just want to come back. That's an industrial way of thinking, and here's the problem. If you are a youth pastor and you're my age or you're a millennial, that's the way that you think because that's the way and that's the age in which you were raised in.

Nick Clason (08:03):
To think that that's what is valued, but the next generation that's more in a digital age, they're not worried about performance. They want to know, am I able to engage with this? When it's all about performance, think about a conveyor belt and a factory. The way that that goes is if there's a certain part in the conveyor belt that's causing a backup, what do we do? We just stick another person in there. We don't care what that person does, who that person is, what that person can do for us or our organization. We just want to know, can that person keep the conveyor belt from stopping? Can that person keep the performance going? But a digital way of thinking, a digital shift when you go from performance to more engagement based thinking is you're wondering, Hey, how can we create good content that students want to engage with?

Nick Clason (08:48):
Which is why I link right down below or right up here on the screen, whichever one, I'm not sure if I've used my card yet or not in this video, but every youth ministry needs a good digital presence. It's my full YouTube strategy. It's my full social media strategy. It's the one that's tied to my ebook. It's the video explaining the ebook if you want to go check that out. Again, I don't have all the answers. It's just my way to sort of attempt to try and engage more with our students who are different, who are digital thinkers, who are Gen Z and coming quick behind them, generation alpha. The third shift is we need to switch from a value of quantity to a value of community, an industrial way of thinking. We are entirely built in most churches for quantity. Think about it. If you have a church with auditorium style seating, the goal of that room is to get the most amount of quantity of people in to listen to one captivating speaker, wax eloquent for a week, and listen, honestly, no shade thrown.

Nick Clason (09:48):
Most pastors, you're really good at your job, you're good at crafting sermons and you're good at delivering sermons, but the fact of the matter is, while you may be awesome at it, that's just not what's as highly valued in our world, especially in the world of digital. With audio, podcasts, YouTube podcast, people can listen to audio books, sermons. They can listen to the best preachers in the entire world. Again, no offense to you at the drop of a hat, instantly binging them, never actually running out of content. That's how accessible all of this stuff is, and so when people come to church, they don't want to just be another number kind of filtered into the auditorium to look at the back of someone's seat. That's why I believe link down below in the show notes. In this episode, we talked about why churches are dying.

Nick Clason (10:32):
I think churches are not adapting to the new issues and the new way of thinking that this next generation is so adamant about, and again, that generation, this next generation, this digital way of generation, they're not looking for a room to come and consume some more content. They're looking for community. And so if our rooms are built for quantity, thus they're not then built at least optimally for community. I mean, I know I worked at a church one time that we had Longwood ews and they were bolted to the ground. We couldn't do anything about those things, and even if they weren't bolted to the ground, they were heavy as sin. Man, I could not lift one of those things because once we finally did try to lift them, I was like, dang, who got these in here? It's like a five man job. The goal was get these things in here, never to be moved again.

Nick Clason (11:22):
This room is for one purpose and one purpose only, and the purpose that most younger people are looking for is not that. A dangerous way I believe of thinking is that we often value a Christian culture more than the Christ of the culture, and so therefore, I believe that what we're trying to do is we're trying to force people into a way of thinking, and when community trump's performance, we actually get a messy, authentic, real interaction with other believers who love Jesus and are trying to pursue and follow him. And so in a digital way of thinking, I think people who value community are looking for asking questions like, where do I belong? And are these people at my church? Are they my people? The students, they're asking those questions and they may, like we said in our last video and this masterclass in video two, this is not video three, they may be asking, are these people my people?

Nick Clason (12:15):
And they may be coming to your youth ministry, and just because they're there doesn't necessarily mean that they're engaging in religious practice. And it also doesn't necessarily mean that they're there because they want to be, because almost 50% of no, it's 65% of students come to church with at least one parent. That's where they're coming to church. They're not coming to church. They love God. They're not coming to church. They love you. They're not coming to church. They love your youth ministry. They're coming to church. They're coming to church with their parents, but if they can find a real captivating community that they can't say no to, they're not going anywhere. So it's not about what you produce, it's about the community that's available to them. We live now with the very first global generation. Students spend on average, shockingly five to eight hours on their phones screens per day.

Nick Clason (13:06):
The church world was built for consumers, and what's happening now is in that generation what's being internalized, they want to find a place to externalize it. And so one of the ideas that I have, again, I don't have all the answers, I don't know if this is a good idea or not. We did it in our space. It seemed to work well. It's a hybrid event. It's called the World's Greatest Donut, completely free event guide right here. You can click it, and it's just an opportunity to engage with students beyond your program times because I think a lot of times what we try to do is we try to get as many people, as much quantity into a room and call that success. What I'm trying to do is I'm trying to expand the relationship beyond just the one time per week, and that's what this event is all built on.

Nick Clason (13:46):
It's a one-time event for an in-person event, however it lives on for an entire month. Not only live in the room, but it also lives live on your social media. That's the in-person versus the digital creating a hybrid moment together. Hey, the ultimate tool that I teased at the beginning of this video is, and I've already said it, it's my ebook. It's my full digital strategy. The fact is I don't have it all together, but the way in which you can utilize that is you have to become a master of your time, which is a video that's linked right here on the screen. It was a couple of videos ago, and the next video in this playlist is how to implement a good social media strategy where you're not simply just posting announcements. Click either one of those and we would love to see you on the other side. And as always, my friends stay hybrid.

]]> ⚡ [FREE] Crush Social Media This New Year ⚡

📅 "1 Month Done for You Social Media Posting Tool"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

2024 [FREE] Youth Ministry Masterclass on YouTube:
https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg

========================================

DESCRIPTION
📈 How do we get more people to show up to our events?
How do we grow our group?
How do we attract and retain teens?

57% of American Church Goers, according to Pew Research, don’t even attend church once a month!!

👌In this episode we’re going to explore 3 key shifts in our thinking
⚙️And I have the ultimate tool to accessing and resourcing people/students in the digital age.

Subscribe to our channel and don't miss any more videos from the 2024 Youth Ministry Masterclass FREE on YouTube
https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg

========================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/079

//YOUTUBE VIDEO
https://youtu.be/EzhYluEKZ_I

SHIFT #1 FROM PRODUCTION TO ACCESS
//PEW RESEARCH ARTICLES ON CHURCH ATTENDANCE
https://www.pewresearch.org/short-reads/2022/03/22/more-houses-of-worship-are-returning-to-normal-operations-but-in-person-attendance-is-unchanged-since-fall/?utm_source=adaptivemailer&utm_medium=email&utm_campaign=rel%20-%2022-03-22%20worship%20attendance&org=982&lvl=100&ite=9703&lea=2048393&ctr=0&par=1&trk=a0d3j0000112o9deae

//TERRY PARKMAN
https://www.terryparkman.com/

//GEN ALPHA DATA
https://www.youtube.com/watch?v=BHpeDaLS3oo

//PRO CHURCH TOOLS
https://prochurchtools.com/

//FULL DIGITAL STRATEGY
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

SHIFT #2 FROM PERFORMANCE TO ENGAGEMENT

//EVERY YOUTH MINISTRY NEEDS A GOOD DIGITAL PRESENCE
https://www.youtube.com/watch?v=SDxepdu4iiM

SHIFT #3 FROM QUANTITY TO COMMUNITY

//THE QUESTIONS OF BELONGING
https://www.youtube.com/watch?v=BHpeDaLS3oo

//WORLD'S GREATEST DONUT
https://www.youtube.com/watch?v=5ryhkIRyDb4

//MASTER YOUR TIME
https://www.youtube.com/watch?v=xlS1kWcQBS8

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

========================================

🆓 FREEBIES 🆓
📅 "1 Month Done for You Social Media Posting Tool"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🎅 "The Ultimate (and FREE!) Christmas Party Gude"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet
PRACTICAL YM TIPS: https://www.youtube.com/@practicalyouthministrytips

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

📹 "Adobe Premiere Pro Presets for Animating Layers"
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

========================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

--------------
🕰️TIMECODES
00:00-01:21 Event Coordinator? Or Disciple-Maker?
01:21-07:18 SHIFT #1 from PRODUCTION to ACCESS
07:18-09:20 SHIFT #2 from PERFORMANCE to ENGAGEMENT
09:20-16:14 SHIFT #3 from QUANTITY to COMMUNITY

✍️TRANSCRIPT
Try Transcribing for Yourself at Rev.Com
http://www.rev.pxf.io/R5nDOa

Nick Clason (00:00):
Youth pastors. How do we get more people to show up to our events? How do we grow the size of our youth groups? How do we attract and retain teenagers? See, all these questions are common questions. They're things that we're all facing at least at some level. And regardless of if you think that the attendance debate matters or not, we talked about it in our very last video linked up here in our playlist, in our youth ministry 2024 masterclass that we are going through completely free all here online on YouTube. Love to have you subscribe, check it out, and make sure you don't miss another one. We talked about the church attendance conundrum because 54% of American Christians are not attending church according to Pew Research at least one time per month. So in this episode, I want to talk to you about three key shifts that are going to help us reach the next generation as we explore this question.

Nick Clason (00:50):
Are we in the event making business or are we in the disciple making business? And I also have the ultimate tool that I believe can help you become more accessible in resourcing both your people and your students in this new found digital age. Like I said, we'd love to have you subscribe, like leave a comment, leave a rating, leave a review. All of those things help us get found and make sure that you can get the very next episode as soon as it drops episode 80 in our 2024 Youth Ministry masterclass. Welcome to the Hybrid Ministry Show. Well, everyone, my name's Nick Clason. I'm a youth pastor in DFW Dallas Fort Worth. Been in youth ministry now being January of 2024. Mark's my 13th year in youth ministry and I've most recently went to a conference with the Gen Z guru himself. Terry Parkman. If you don't know Terry, he's amazing, but he talked about some of these shifts, so I just want to kind of elaborate on them and kick some of them around a little bit more.

Nick Clason (01:46):
But he talked about the difference that Generation Z and now subsequently generation Alpha, who if you didn't see in our last episode, we classified them being born somewhere between 2010 and 2018, probably more than 2012 rage, which is what Pew research kind of settles on as the origin date of generation alpha. Nonetheless, Terry Parkman specifically talking about Gen Z, talks about the shift in thinking from Gen Z who thinks more in a digital age, digital mindset versus all of US millennials and older Gen x boomers and so on and so forth, who are more raised in a industrial aged way of thinking and industrial age way frankly of living. And so what the first shift that is important that he talks about is we need to shift from an industrial minded way of production, which is an industrial value to one of access. The way that we talk about it is just simply build access points onto your ministry, so an industrial way of thinking and the production value production kind of mindset.

Nick Clason (02:54):
Think about seeker style churches back in the early nineties or early two thousands where you may open with a secular song, one that's familiar, one that's relatable. You may try to go for relevant lighting, you may really try to put the entire screws down on the production, the value of how important production is, and that a really well-produced thing will draw out consumers, it's almost like the mentality if we build it, they will come. It also comes down to simply how much can we produce the amount of production value that we can add? The more production value that we can add, the better, the greater, the higher the number, the more that we can produce, the more that we can attract. That's an industrial way of thinking. Meanwhile, a digital way of thinking, they don't necessarily Gen Z Gen and Alpha and the generations that are coming on behind, they don't necessarily want those things.

Nick Clason (03:49):
They're looking more for access. They're wondering, do I fit here? Can I gain access to this place and how can I let my gifts be utilized and flourish and shine here? Honestly, one of my number one pet peeves in churches is when we from a volunteer aspect say things like, we need you to do our job. That is not enticing in any way, shape, or form, and it's especially not enticing to the next generation. What I think they otherwise might more importantly, more interestingly want to hear is, Hey, we want you to shine here and how can we partner with you to make a difference in this world? It goes from US centric to them centric, and I get it. I'm hearing you scream on the other side, but that's not what a disciple of Jesus does. Correct. However, how are we ever going to be relevant and make any sort of inroads with the next generation?

Nick Clason (04:46):
If the way in which we posture ourselves is fundamentally and vehemently different than them, are we asking them to acquiesce to us as opposed to us finding ways that it's not that big of a deal to make a subtle shift? Because in the same way, we can still ask Gen Z and Gen Alpha to serve, we are just making it them centric instead of US centric. And again, you might be screaming that they shouldn't be them centric, but isn't it just as Unbiblical and Christlike for us to be US centric, organization centric, pastor centric in the land of access points. Our church right now, honestly, probably right now as I'm recording this on a random night in December, we have these things, these events, and they're amazing and they get talked about and they get promoted and they're all over social, and someone asked me how do I sign up for it and do you know what?

Nick Clason (05:37):
I said? I work there at the church, I don't actually have anything to do with it, and obviously I'm not there right now. I said, I have no idea. We have these events. There's sort of this lore about them, but how to actually access it. It's confusing, and I frankly haven't tried, so that's probably on me, but point of it is, is your church accessible? How easy to navigate is your website. I love what Brady Sheer and all of them at Pro Church Tools up in Canada say all the time and say, make your website, be a one stop shop. Don't for one thing, go sign up via the bulletin for the other thing. Send an email for the third thing, head to the website and for the fourth thing, find someone in the lobby. You never know what to do, where to go, and so only the most loyal and only the person with the most headstrong sort of stubbornness is going to ever actually find anything out.

Nick Clason (06:29):
Anybody else who comes upon any sort of roadblock or opposition, all of a sudden it's just really easy for them to crumble. And here's the fact, I don't believe I have all the answers, but one of the ways in which we are trying to create more access points in our ministry is through our digital strategy, which I have completely laid out in my 100% completely free ebook free for you. Grab the link, go download it. All I need is your name. All I need is your email and that's it. It's yours to use. It's my strategy that I've used to grow YouTube channel in a year from zero subscribers all the way up to almost 400 subscribers. It might be even past 400 by the time that this video actually drops, it's completely laid out. It's basically my social media masterclass and guess what I gave it and I'm giving it to you for free, and I would love to encourage you to just grab it, try it, implement it, and check it all out.

Nick Clason (07:18):
Shift number two is we need to shift from performance based and industrial way of thinking to more engagement based. So if you think about an industrial way of thinking where performance is king, think about the best, the prettiest, the nicest, the smelliest people on stage with a good swath of diversity and all those things, or just even in youth ministry, we've all sort of had the basis of like, let's just have some fun, and if the kids have fun, then they'll definitely want to come back. If we perform really well for them and we don't screw up, then they'll be like, man, that place was so good. I just want to come back. That's an industrial way of thinking, and here's the problem. If you are a youth pastor and you're my age or you're a millennial, that's the way that you think because that's the way and that's the age in which you were raised in.

Nick Clason (08:03):
To think that that's what is valued, but the next generation that's more in a digital age, they're not worried about performance. They want to know, am I able to engage with this? When it's all about performance, think about a conveyor belt and a factory. The way that that goes is if there's a certain part in the conveyor belt that's causing a backup, what do we do? We just stick another person in there. We don't care what that person does, who that person is, what that person can do for us or our organization. We just want to know, can that person keep the conveyor belt from stopping? Can that person keep the performance going? But a digital way of thinking, a digital shift when you go from performance to more engagement based thinking is you're wondering, Hey, how can we create good content that students want to engage with?

Nick Clason (08:48):
Which is why I link right down below or right up here on the screen, whichever one, I'm not sure if I've used my card yet or not in this video, but every youth ministry needs a good digital presence. It's my full YouTube strategy. It's my full social media strategy. It's the one that's tied to my ebook. It's the video explaining the ebook if you want to go check that out. Again, I don't have all the answers. It's just my way to sort of attempt to try and engage more with our students who are different, who are digital thinkers, who are Gen Z and coming quick behind them, generation alpha. The third shift is we need to switch from a value of quantity to a value of community, an industrial way of thinking. We are entirely built in most churches for quantity. Think about it. If you have a church with auditorium style seating, the goal of that room is to get the most amount of quantity of people in to listen to one captivating speaker, wax eloquent for a week, and listen, honestly, no shade thrown.

Nick Clason (09:48):
Most pastors, you're really good at your job, you're good at crafting sermons and you're good at delivering sermons, but the fact of the matter is, while you may be awesome at it, that's just not what's as highly valued in our world, especially in the world of digital. With audio, podcasts, YouTube podcast, people can listen to audio books, sermons. They can listen to the best preachers in the entire world. Again, no offense to you at the drop of a hat, instantly binging them, never actually running out of content. That's how accessible all of this stuff is, and so when people come to church, they don't want to just be another number kind of filtered into the auditorium to look at the back of someone's seat. That's why I believe link down below in the show notes. In this episode, we talked about why churches are dying.

Nick Clason (10:32):
I think churches are not adapting to the new issues and the new way of thinking that this next generation is so adamant about, and again, that generation, this next generation, this digital way of generation, they're not looking for a room to come and consume some more content. They're looking for community. And so if our rooms are built for quantity, thus they're not then built at least optimally for community. I mean, I know I worked at a church one time that we had Longwood ews and they were bolted to the ground. We couldn't do anything about those things, and even if they weren't bolted to the ground, they were heavy as sin. Man, I could not lift one of those things because once we finally did try to lift them, I was like, dang, who got these in here? It's like a five man job. The goal was get these things in here, never to be moved again.

Nick Clason (11:22):
This room is for one purpose and one purpose only, and the purpose that most younger people are looking for is not that. A dangerous way I believe of thinking is that we often value a Christian culture more than the Christ of the culture, and so therefore, I believe that what we're trying to do is we're trying to force people into a way of thinking, and when community trump's performance, we actually get a messy, authentic, real interaction with other believers who love Jesus and are trying to pursue and follow him. And so in a digital way of thinking, I think people who value community are looking for asking questions like, where do I belong? And are these people at my church? Are they my people? The students, they're asking those questions and they may, like we said in our last video and this masterclass in video two, this is not video three, they may be asking, are these people my people?

Nick Clason (12:15):
And they may be coming to your youth ministry, and just because they're there doesn't necessarily mean that they're engaging in religious practice. And it also doesn't necessarily mean that they're there because they want to be, because almost 50% of no, it's 65% of students come to church with at least one parent. That's where they're coming to church. They're not coming to church. They love God. They're not coming to church. They love you. They're not coming to church. They love your youth ministry. They're coming to church. They're coming to church with their parents, but if they can find a real captivating community that they can't say no to, they're not going anywhere. So it's not about what you produce, it's about the community that's available to them. We live now with the very first global generation. Students spend on average, shockingly five to eight hours on their phones screens per day.

Nick Clason (13:06):
The church world was built for consumers, and what's happening now is in that generation what's being internalized, they want to find a place to externalize it. And so one of the ideas that I have, again, I don't have all the answers, I don't know if this is a good idea or not. We did it in our space. It seemed to work well. It's a hybrid event. It's called the World's Greatest Donut, completely free event guide right here. You can click it, and it's just an opportunity to engage with students beyond your program times because I think a lot of times what we try to do is we try to get as many people, as much quantity into a room and call that success. What I'm trying to do is I'm trying to expand the relationship beyond just the one time per week, and that's what this event is all built on.

Nick Clason (13:46):
It's a one-time event for an in-person event, however it lives on for an entire month. Not only live in the room, but it also lives live on your social media. That's the in-person versus the digital creating a hybrid moment together. Hey, the ultimate tool that I teased at the beginning of this video is, and I've already said it, it's my ebook. It's my full digital strategy. The fact is I don't have it all together, but the way in which you can utilize that is you have to become a master of your time, which is a video that's linked right here on the screen. It was a couple of videos ago, and the next video in this playlist is how to implement a good social media strategy where you're not simply just posting announcements. Click either one of those and we would love to see you on the other side. And as always, my friends stay hybrid.

]]> Episode 078: 📈 Youth Group Growth: Reaching Gen Z & Gen Alpha https://www.hybridministry.xyz/078 f04a3693-e236-4113-9f75-42c655a4d0c6 Thu, 04 Jan 2024 04:00:00 -0600 Nick Clason 078 📈 Youth Group Growth: Reaching Gen Z & Gen Alpha full Nick Clason 📈 Youth Ministry Growth and Attendance 🔢 Do number really matter? 😤 It’s an agonizing pursuit that all of us as youth pastors and leaders are constantly feel the tension. Data suggests that church attendance is going down. Which means we have our work cut out for us as youth pastors. How do we reach Generation Z or Generation Alpha students? Especially in light of this new reality? 16:22 no ⚡ [FREE] Social Media Mastery Awaits! Get Your Hands on Our Free One-Month Ebook ⚡ 📅 "1 Month Done for You Social Media Posting Tool" https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 2024 [FREE] Youth Ministry Masterclass on YouTube: https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg Try Sidekick Beta!! https://app.sidekick.tv/auth/create?code=NickClason ======================================== DESCRIPTION 📈 Youth Ministry Growth and Attendance 🔢 Do number really matter? 😤 It’s an agonizing pursuit that all of us as youth pastors and leaders are constantly feel the tension. Whether we buy into the debate or not, pressure is real. Maybe pressure from your senior pastor Maybe pressure from other parents Maybe even pressure from yourself And furthermore, according to Pew Research, one in five church goeers in 2022 participated in virtual church once a month. However, 57% did not attend in person or watch online per month. Not just anyone in general.. But Americans who TYPICALLY attend services. How do we reach Generation Z or Generation Alpha students? Especially in light of this new reality? Subscribe to our channel and don't miss any more videos from the 2024 Youth Ministry Masterclass FREE on YouTube ======================================== 🆓 FREEBIES 🆓 📅 "1 Month Done for You Social Media Posting Tool" https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 🎅 "The Ultimate (and FREE!) Christmas Party Gude" GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet PRACTICAL YM TIPS: https://www.youtube.com/@practicalyouthministrytips 🍩 "FREE World's Greatest Donut Event Guide" GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut 😨 "Have I already Ruined my TikTok Account?" https://www.hybridministry.xyz/articles/ebook 📹 "Adobe Premiere Pro Presets for Animating Layers" https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis ======================================== 🛠️TOOLS Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products //BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit AUTO POD https://autopod.lemonsqueezy.com?aff=MX7Vv TRY REV.COM FOR TRANSCRIBING https://rev.pxf.io/R5nDOa 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz 📓SHOWNOTES //SHOWNOTES & TRANSCRIPTS http://www.hybridministry.xyz/078 //YOUTUBE VIDEO https://youtu.be/BHpeDaLS3oo //PEW RESEARCH ARTICLES ON CHURCH ATTENDANCE https://www.pewresearch.org/short-reads/2022/03/22/more-houses-of-worship-are-returning-to-normal-operations-but-in-person-attendance-is-unchanged-since-fall/?utmsource=adaptivemailer&utmmedium=email&utm_campaign=rel%20-%2022-03-22%20worship%20attendance&org=982&lvl=100&ite=9703&lea=2048393&ctr=0&par=1&trk=a0d3j0000112o9deae //DATA ON GEN ALPHA https://explodingtopics.com/blog/generation-alpha-guide //DR. ELMORE'S BOOK https://www.amazon.com/Generation-Unfiltered-Challenges-Anxious-Population-ebook/dp/B07YQ9XT8N/ref=sr12?hvadid=580669290679&hvdev=c&hvlocphy=9027211&hvnetw=g&hvqmt=e&hvrand=8887138684661202423&hvtargid=kwd-831658052586&hydadcr=24309_13537702&keywords=gen+z+unfiltered&qid=1701783263&sr=8-2 //TEEN CHURCH ATTENDANCE PATTERNS https://www.pewresearch.org/religion/2020/09/10/u-s-teens-take-after-their-parents-religiously-attend-services-together-and-enjoy-family-rituals/ //TEENS AND THEIR PARENTS https://www.pewresearch.org/short-reads/2020/09/10/10-key-findings-about-the-religious-lives-of-u-s-teens-and-their-parents/ //4 CHAIR DISCIPLING https://www.amazon.com/Chair-Discipling-What-Jesus-Calls/dp/0802418813/ref=ascdf0802418813/?tag=hyprod-20&linkCode=df0&hvadid=266167140404&hvpos=&hvnetw=g&hvrand=13879828523234723627&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9027211&hvtargid=pla-557460291481&psc=1&mcid=c72abb3a6997315793653dc9cbd8d965&gclid=CjwKCAiApuCrBhAuEiwA8VJ6Jry6x6cwpQRcpt1hnTOOVAIdS6r9rmBPSQleT8QwxqgYzqAeu6RyuBoCFo4QAvD_BwE //GOOD TIME MANAGEMENT FOR A HYBRID STRATEGY https://www.youtube.com/watch?v=xlS1kWcQBS8 🕰️TIMECODES 00:00-02:05 Do numbers matter? 02:05-05:30 Who are Generation Z and Generation Alpha? 05:30-07:13 Attendance Finding 1: Teens share religion with parents 07:13-10:48 Attendance Finding 2: Teens go to service, but don't engage in religious practices 10:48-16:22 Attendance Finding 3: Teens attend church with one or both of their parents ✍️TRANSCRIPT Try Transcribing for Yourself at Rev.Com http://www.rev.pxf.io/R5nDOa Nick Clason (00:00): Youth ministry growth in attendance in the age old Questions do numbers really matter? Here's what I know. I was one time called by a church that said, Hey, just a couple weeks ago in our church of multiple thousands, we've had only eight students show up. So whether you buy into the debate or not, the pressure is always there. Maybe pressure from your senior pastor, maybe pressure from youth parents, maybe even internal pressure that you just put on yourself. And what's even crazier is according to Pew Research, one in five, churchgoers back in 2022, participated in a virtual church service at least one time, which is a good thing. I mean, heck, we're in the hybrid ministry podcast, you know what I'm saying? However, 57% did not attend church in person or watch online during the course of at least one month, which means greater than 50%, not just of anyone in general of churchgoers are not typically attending church services. Nick Clason (01:05): So how in the world with that as the framework for church attendance and the way that youth ministry attendance is going, how in the world do we even reach Gen Z and Gen Alpha students, especially in light of this brand new reality? We're going to be sharing in this episode three key findings about teens and their attendance trends. And furthermore, I'm going to share with you one way that I as a youth pastor am shifting my thinking and maybe you can also shift your thinking about reaching this next generation. And finally, I have a bonus tip that I think is going to actually be the number one game changer in this entire conversation. Welcome to the Hybrid Ministry Show. You're in youth ministry, or if you're just a church leader and you're at least overseeing at some level some capacity, generation Z generation alpha, it's important because we're talking about youth group attendance and it's important to understand who we're actually talking about. Nick Clason (02:01): So Generation Z and Generation Alpha are kind of the two generations in play in this conversation. In fact, I have a video linked at the top of the screen. Go ahead and check it out where we did a deep dive into Generation Alpha and started to explore them. And quite frankly, it's one of the only videos I know that's out there about Generation Alpha. The data is still really new and still really young because the fact of the matter is that according to exploding topics.com link in the description, if you're watching on YouTube, you might be able to see some of these things online. If you're not watching on YouTube, you should definitely check that out. But Gen Alpha is made up of people born between 2010 and 2025. Wait, what? 2025? Yeah, you heard that, right? They're not even born yet. Okay. And so the fact of the matter is that that data actually is in opposition to some other experts such as Tim Elmore, who by the way, I have a chart right here on screen. Nick Clason (02:53): Again, if you're not watching on YouTube, go grab it or link in the show notes. It's from his book, generation Z Unfiltered, the Nine Hidden Challenges of Facing the Most Anxious Population of All Time. This chart is absolute goal, but you'll notice that he draws the line for the end of generation Z at 2018. So we have exploding topics at 2010. We have Tim Elmore at 2018, all of that to be said, Elmore's book is a little bit dated, and so I think that more research and just time we've honed in a little bit and gotten a little bit closer. And so while this chart is gold, you should definitely look at it and inspect it and learn a little bit more. Elmore doesn't talk about Gen Alpha. They're not on his radar yet when he wrote the book. And so according to this chart, pew research draws the line for Gen Alpha at 2012. Nick Clason (03:40): But again, the reason why any of this matters, not to bog you down with dates and things like that is that if you're a youth pastor or if you're in church leadership, what you need to understand is that the conversation we're having is like, do we take Elmore's date or do we take Pew Research's Day or do we take exploding topics day? Whatever it is, the reason this matters is because this is a difference between is that kid in kid's ministry or is that kid in youth ministry? And if we're talking about youth group numbers and youth group attendance, we need to understand Gen Alpha, but we also need to understand Gen Z. The kicker on this is that Gen Z, really the youngest Gen Z that we have is going to be freshmen, sophomores in high school, and now after that they're waving on up, they're in college already and they are entering the workforce. Nick Clason (04:23): So if you are not a youth pastor, but just like a regular pastor listening, no longer is Gen Z, something that the youth pastor needs to try and understand and uncover this matters for you. This is important for you as a pastor. And so if you've gotten value so far out of this video, I would love to encourage you to like and subscribe and hit the notification bell because we're actually in the middle of a series right now, the 2024 Youth Ministry Masterclass, this is section number two in that class. The rest of them are going to be dropped in the playlist that's linked down below in the description. So if you have not seen every single video, go back and check out video number one. We talked about time management, but without any further ado here, let's dive into the three key findings about Generation Z, generation alpha and church attendance in youth ministry moving forward in 2024 and frankly beyond. Nick Clason (05:12): All right, so the three key findings that are really important to understand about Generation Z and Gen Alpha is a lot of this data pulled from Pew research articles pulled and included in the description, whether you're in a podcast catcher or on YouTube, if you are not watching on YouTube, you will notice that some charts and graphs and stuff like that are going to show up on screen here on YouTube. If you're not watching, you're just listening, you can go grab the link in the show notes at http://www.hybridministry.xyz, and this is episode 78, so slash 0 7 8. But the first key finding that I want to share with you is this is that most teens share the same religious affiliation as their parents, meaning this, your attendance as a youth pastor, youth ministry leader is highly derived from the adult attendance in your church. Nick Clason (06:00): You've probably heard this before, but that's why it's important that we don't have silos. It's just as important for you as a youth pastor to lean in to what is going on in the rest of your church. You can't neglect it, you can't forsake it, and you can't take on a posture of arrogance that what you're doing is better than the rest of the church. Even if you low key think that the fact of the matter is that your youth ministry attendance is highly, highly tied to your adult attendance. So if your church is growing, odds are your youth ministry is growing, and if your church is struggling, odds are your youth ministry might be struggling. The biggest dropoff that you'll notice in this graph here and in this research from Pew is that the biggest dropoff from parents who attend church to teenagers who attend church happens in mainline denominations where the highest proportion is in evangelical churches. Nick Clason (06:53): Key finding. Number two, teens are just as likely as their parents to say that they go to services, but when it comes to more personal forms of religious expression, teens actually appear to be less devout and less religious. I have a stat I want to share with you from my own context, my own anecdotal experience in our church, cross Creek Church located in Colleyville, Texas, we have four parts to a four-part discipleship pathway. So we have explore, which is people who are far from God looking for God or maybe seeking God connect. And so once they've made a decision, cross the line, faith, connect with Jesus, connect with this church, connect with community, grow, grow in your faith, get closer to God, learn to walk with God, learn to invest in a few, learn to multiply. And then finally, the fourth one is a multiplier. Nick Clason (07:38): Someone who is not only making disciples, but making disciples who makes disciples. So we're very christocentric, disciple making, Bible-based church, all that to be said, we explained all of that one day on a Sunday morning to our students and we asked them to self-identify where they would put themselves in the pathway, explore, connect, grow, multiply. We used kind of pulled from one of my favorite books, link in the show notes, Dan Bader's book four chair discipling. So we used four different chairs to illustrate the sections of the pathway. The explorer phase was illustrated by a camping chair because it's really mobile portable. You can get close to church, then you can pull it back away if that's a decision that you want to make. We talked about how the connect chair is actually like a recliner. People tend to get across that line of faith and then get very fat and happy. Nick Clason (08:23): The grow chair is one that's marked by suffering and sacrifice, and so we got the hard metal chair, the one that hurts your butt when you sit in it for a little bit too long. And then finally the multiply phase was illustrated by a couch because the goal of it is to bring people back onto that couch with you, go back down through the pipeline, go back down through the process. So we illustrated that and we asked students to self-identify. We had 40.76 of our students say that they were in the connect phase, the recliner phase, but the overwhelming majority said that they were in 45.2% said that they were in the grow phase. So nearly half of our students self-identified as being in the grow phase where only like 4% said they're in the explore phase, and 9.5 said they were actually all the way in the multiply phase. Nick Clason (09:07): Now we have identifiers in our church metrics that we say if you've done these three or four things, then you are in this phase and you've moved on to the next phase. So we can pull that data on our students as well, but this is just them classifying themselves. I now lead a group of four other guys on a Sunday morning in our grow phase, we have a book that we go through a curriculum, and we just got done with the first book. There's three totals. So we just got done with the first book. It's seven weeks. It's daily reading. I mean it's a high bar. Every single one of them. At the beginning of this time, they said, I read the Bible, I pray I do all this stuff. Now that we've actually been in it, now that the rubber has met the road. Nick Clason (09:49): At the end of this, all of their summarization of it was like, man, this was a lot more than I'm used to. And one of the kids said back to this, teens are just as, they may go to service, but they may not practice religious expression. Part of the problem is they've gone to church so much, and so they know what the right answers are and they know what they should be doing. And so even when you ask them, how do you grow in your faith? What are you doing to grow in your faith? They would answer with the right answers. Well, I pray, read the Bible, but they all admitted at the end of it, you always said that, but we weren't really actually doing it, at least not at this level. So that just bears it out in that key finding. Key finding. Nick Clason (10:29): Number three, most teens report attending religious services with either both at 40% or one 25% of their parents. Again, meaning your attendance is again highly derived from your adult attendance. Again, in my own context, our own experience or Wednesday night, we would mostly say that that's classified under the explore classification. So let's bring outsiders and we probably, we average somewhere south of 45 to 40% of our Sunday morning attendance, which is our second step in our pathway, our connect phase. So I would not say that we have more students in connect than in the explore phase. What I would actually say is that Sunday morning is more convenient and that's when parents, and that's when students are also naturally making Sunday morning or just any church attendance a priority. And so that's the reason why I believe that our attendance is a little bit out of balance between Wednesday night and Sunday morning, and that's not a problem to be solved. Nick Clason (11:29): It's more attention to lean into and be managed, but it really just underscores this point that most teens attend church with either a parent or a single parent, meaning once again, like I said, your students are attending church either with both parents at 40% or one parent at 25%. Again, as much as we think that our programming is so relevant, captivating, so much better than the rest of the church, the reality is our success as youth pastors is often tied to the overall success of the church. However, I do think that there is something that matters and that there is something that we need to focus our mindset to shift a little bit on. So let's dive into that into the next section. All right, so the shift that I believe all of us should consider if 57% of born again claim Christians, self-proclaimed Christians are not attending church online or in person at least one time per month, I think that you and I should consider finding a way to go hybrid. Nick Clason (12:26): And I know you said, Hey, hey, hey, that last stat that said they weren't going online or in person. When I say hybrid, I don't just mean streaming your services. That can be an element of it, but I really believe that's a small portion of a good digital strategy. And again, I hear you. You're like, dude, I don't have time for it, and I get it. It is a lot of work and it's going to require a little bit of time management, thankfully, linked down below, I have this playlist where the last video I talked about good time management, but a good digital hybrid integrated strategy is more than just putting a camera in the back of the room and letting someone watch what's going on in the room. You're not interested in that, frankly, and neither am I. We want something that's made for the internet, something like this, something that's more relational, something that's more direct to camera, maybe something that's a little bit more interactive, but find a way to make it more hybrid. Nick Clason (13:18): Find a way to make it more integrated. I also hear you on the other side, but churches of family church should be about one-on-one relationships, and I agree with that. Full fledge, a hundred percent church about relationships. The best, most dynamic experiences I ever have is when I'm rubbing shoulders or sitting knee to knee with somebody. However, I'll also make the argument that churches are in the content creation and content production business. Think about it. What do you spend the majority of your time on? Programming, message prep, planning, worship services, small group, all things that are content based, and especially pastors, senior pastors, no offense to you, but Sunday morning services are some of the least relational moments in the entire week in the lifecycle of a church. Here's my deal. I'm a youth pastor, so I get in early, I get set up. Sometimes I'm a little bit late because of my setup into church. Nick Clason (14:12): I walk in, I sit down, I sing some songs, I sit down, I stare at the back of someone's head, I listen to a sermon for 30 something minutes. I get up early because I have stuff to do as a youth pastor, to get ready for the student ministry that meets during the last two services of our three service Sunday morning set. I'm not talking to a single human being in that entire service, but what I could do is I could consume all of that digitally. I could listen to it, my headphones on a run. I could listen to that honestly, while I'm across the way in the student building, getting things ready, having the Facebook live stream on in my ears while I'm getting things set up. I'm not saying that I should do that. I'm not saying that that's a recommended strategy, but I am saying the content consumption side, so much of what we're producing content-wise, can be done digitally. Nick Clason (14:57): So as youth pastors, as we're trying to reach Gen Z, as we're trying to reach Gen Alpha, a completely different generation, I wonder if it's worth considering a shift from focusing only on to finding a way to be a little bit more hybrid, which is why I've created this 100% completely free ebook right here on the screen, linked down below in the description. Also, you're going to see that as I bring about this bonus question. This is really the crux of this entire kind of argument. The question is this, are we as youth pastors, are we as youth ministry leaders? Are we in the event business or are we in the disciple making business? And you know what the fact of the matter is, we're actually going to dive even deeper into that question on the screen linked right here. So go ahead and take a look at that. If you're interested in exploring more about my hybrid strategy, that ebook, as well as that episode is linked right here on the screen as well. Hey, check you on the other side. Continue to enjoy this free masterclass, and as always, stay hybrid. 2024 Church Attendance, Hybrid Ministry, Youth Ministry, Youth Group, Youth Group Attendance, Student Ministry, Student Ministry Attendance, Generation Alpha Attendance at Church, Generation Z Attendance at Church, Church Attendance, How to Grow my Youth Group, Church Attendance Trends, Church Attendance Patterns, Church Growth, Youth Ministry Growth, Student Ministry Growth, Church Ministry, Youth Pastor, Youth Pastor Coach ⚡ [FREE] Social Media Mastery Awaits! Get Your Hands on Our Free One-Month Ebook ⚡

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DESCRIPTION
📈 Youth Ministry Growth and Attendance

🔢 Do number really matter?

😤 It’s an agonizing pursuit that all of us as youth pastors and leaders are constantly feel the tension.

Whether we buy into the debate or not, pressure is real.

Maybe pressure from your senior pastor
Maybe pressure from other parents
Maybe even pressure from yourself

And furthermore, according to Pew Research, one in five church goeers in 2022 participated in virtual church once a month.
However, 57% did not attend in person or watch online per month.
Not just anyone in general.. But Americans who TYPICALLY attend services.

How do we reach Generation Z or Generation Alpha students?
Especially in light of this new reality?

Subscribe to our channel and don't miss any more videos from the 2024 Youth Ministry Masterclass FREE on YouTube

========================================

🆓 FREEBIES 🆓
📅 "1 Month Done for You Social Media Posting Tool"
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PRACTICAL YM TIPS: https://www.youtube.com/@practicalyouthministrytips

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🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
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AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
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👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry

Website: https://www.hybridministry.xyz

📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/078

//YOUTUBE VIDEO
https://youtu.be/BHpeDaLS3oo

//PEW RESEARCH ARTICLES ON CHURCH ATTENDANCE
https://www.pewresearch.org/short-reads/2022/03/22/more-houses-of-worship-are-returning-to-normal-operations-but-in-person-attendance-is-unchanged-since-fall/?utm_source=adaptivemailer&utm_medium=email&utm_campaign=rel%20-%2022-03-22%20worship%20attendance&org=982&lvl=100&ite=9703&lea=2048393&ctr=0&par=1&trk=a0d3j0000112o9deae

//DATA ON GEN ALPHA
https://explodingtopics.com/blog/generation-alpha-guide

//DR. ELMORE'S BOOK
https://www.amazon.com/Generation-Unfiltered-Challenges-Anxious-Population-ebook/dp/B07YQ9XT8N/ref=sr_1_2?hvadid=580669290679&hvdev=c&hvlocphy=9027211&hvnetw=g&hvqmt=e&hvrand=8887138684661202423&hvtargid=kwd-831658052586&hydadcr=24309_13537702&keywords=gen+z+unfiltered&qid=1701783263&sr=8-2

//TEEN CHURCH ATTENDANCE PATTERNS
https://www.pewresearch.org/religion/2020/09/10/u-s-teens-take-after-their-parents-religiously-attend-services-together-and-enjoy-family-rituals/

//TEENS AND THEIR PARENTS
https://www.pewresearch.org/short-reads/2020/09/10/10-key-findings-about-the-religious-lives-of-u-s-teens-and-their-parents/

//4 CHAIR DISCIPLING
https://www.amazon.com/Chair-Discipling-What-Jesus-Calls/dp/0802418813/ref=asc_df_0802418813/?tag=hyprod-20&linkCode=df0&hvadid=266167140404&hvpos=&hvnetw=g&hvrand=13879828523234723627&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9027211&hvtargid=pla-557460291481&psc=1&mcid=c72abb3a6997315793653dc9cbd8d965&gclid=CjwKCAiApuCrBhAuEiwA8VJ6Jry6x6cwpQRcpt1hnTOOVAIdS6r9rmBPSQleT8QwxqgYzqAeu6RyuBoCFo4QAvD_BwE

//GOOD TIME MANAGEMENT FOR A HYBRID STRATEGY
https://www.youtube.com/watch?v=xlS1kWcQBS8

🕰️TIMECODES
00:00-02:05 Do numbers matter?
02:05-05:30 Who are Generation Z and Generation Alpha?
05:30-07:13 Attendance Finding 1: Teens share religion with parents
07:13-10:48 Attendance Finding 2: Teens go to service, but don't engage in religious practices
10:48-16:22 Attendance Finding 3: Teens attend church with one or both of their parents

✍️TRANSCRIPT
Try Transcribing for Yourself at Rev.Com
http://www.rev.pxf.io/R5nDOa

Nick Clason (00:00):
Youth ministry growth in attendance in the age old Questions do numbers really matter? Here's what I know. I was one time called by a church that said, Hey, just a couple weeks ago in our church of multiple thousands, we've had only eight students show up. So whether you buy into the debate or not, the pressure is always there. Maybe pressure from your senior pastor, maybe pressure from youth parents, maybe even internal pressure that you just put on yourself. And what's even crazier is according to Pew Research, one in five, churchgoers back in 2022, participated in a virtual church service at least one time, which is a good thing. I mean, heck, we're in the hybrid ministry podcast, you know what I'm saying? However, 57% did not attend church in person or watch online during the course of at least one month, which means greater than 50%, not just of anyone in general of churchgoers are not typically attending church services.

Nick Clason (01:05):
So how in the world with that as the framework for church attendance and the way that youth ministry attendance is going, how in the world do we even reach Gen Z and Gen Alpha students, especially in light of this brand new reality? We're going to be sharing in this episode three key findings about teens and their attendance trends. And furthermore, I'm going to share with you one way that I as a youth pastor am shifting my thinking and maybe you can also shift your thinking about reaching this next generation. And finally, I have a bonus tip that I think is going to actually be the number one game changer in this entire conversation. Welcome to the Hybrid Ministry Show. You're in youth ministry, or if you're just a church leader and you're at least overseeing at some level some capacity, generation Z generation alpha, it's important because we're talking about youth group attendance and it's important to understand who we're actually talking about.

Nick Clason (02:01):
So Generation Z and Generation Alpha are kind of the two generations in play in this conversation. In fact, I have a video linked at the top of the screen. Go ahead and check it out where we did a deep dive into Generation Alpha and started to explore them. And quite frankly, it's one of the only videos I know that's out there about Generation Alpha. The data is still really new and still really young because the fact of the matter is that according to exploding topics.com link in the description, if you're watching on YouTube, you might be able to see some of these things online. If you're not watching on YouTube, you should definitely check that out. But Gen Alpha is made up of people born between 2010 and 2025. Wait, what? 2025? Yeah, you heard that, right? They're not even born yet. Okay. And so the fact of the matter is that that data actually is in opposition to some other experts such as Tim Elmore, who by the way, I have a chart right here on screen.

Nick Clason (02:53):
Again, if you're not watching on YouTube, go grab it or link in the show notes. It's from his book, generation Z Unfiltered, the Nine Hidden Challenges of Facing the Most Anxious Population of All Time. This chart is absolute goal, but you'll notice that he draws the line for the end of generation Z at 2018. So we have exploding topics at 2010. We have Tim Elmore at 2018, all of that to be said, Elmore's book is a little bit dated, and so I think that more research and just time we've honed in a little bit and gotten a little bit closer. And so while this chart is gold, you should definitely look at it and inspect it and learn a little bit more. Elmore doesn't talk about Gen Alpha. They're not on his radar yet when he wrote the book. And so according to this chart, pew research draws the line for Gen Alpha at 2012.

Nick Clason (03:40):
But again, the reason why any of this matters, not to bog you down with dates and things like that is that if you're a youth pastor or if you're in church leadership, what you need to understand is that the conversation we're having is like, do we take Elmore's date or do we take Pew Research's Day or do we take exploding topics day? Whatever it is, the reason this matters is because this is a difference between is that kid in kid's ministry or is that kid in youth ministry? And if we're talking about youth group numbers and youth group attendance, we need to understand Gen Alpha, but we also need to understand Gen Z. The kicker on this is that Gen Z, really the youngest Gen Z that we have is going to be freshmen, sophomores in high school, and now after that they're waving on up, they're in college already and they are entering the workforce.

Nick Clason (04:23):
So if you are not a youth pastor, but just like a regular pastor listening, no longer is Gen Z, something that the youth pastor needs to try and understand and uncover this matters for you. This is important for you as a pastor. And so if you've gotten value so far out of this video, I would love to encourage you to like and subscribe and hit the notification bell because we're actually in the middle of a series right now, the 2024 Youth Ministry Masterclass, this is section number two in that class. The rest of them are going to be dropped in the playlist that's linked down below in the description. So if you have not seen every single video, go back and check out video number one. We talked about time management, but without any further ado here, let's dive into the three key findings about Generation Z, generation alpha and church attendance in youth ministry moving forward in 2024 and frankly beyond.

Nick Clason (05:12):
All right, so the three key findings that are really important to understand about Generation Z and Gen Alpha is a lot of this data pulled from Pew research articles pulled and included in the description, whether you're in a podcast catcher or on YouTube, if you are not watching on YouTube, you will notice that some charts and graphs and stuff like that are going to show up on screen here on YouTube. If you're not watching, you're just listening, you can go grab the link in the show notes at http://www.hybridministry.xyz, and this is episode 78, so slash 0 7 8. But the first key finding that I want to share with you is this is that most teens share the same religious affiliation as their parents, meaning this, your attendance as a youth pastor, youth ministry leader is highly derived from the adult attendance in your church.

Nick Clason (06:00):
You've probably heard this before, but that's why it's important that we don't have silos. It's just as important for you as a youth pastor to lean in to what is going on in the rest of your church. You can't neglect it, you can't forsake it, and you can't take on a posture of arrogance that what you're doing is better than the rest of the church. Even if you low key think that the fact of the matter is that your youth ministry attendance is highly, highly tied to your adult attendance. So if your church is growing, odds are your youth ministry is growing, and if your church is struggling, odds are your youth ministry might be struggling. The biggest dropoff that you'll notice in this graph here and in this research from Pew is that the biggest dropoff from parents who attend church to teenagers who attend church happens in mainline denominations where the highest proportion is in evangelical churches.

Nick Clason (06:53):
Key finding. Number two, teens are just as likely as their parents to say that they go to services, but when it comes to more personal forms of religious expression, teens actually appear to be less devout and less religious. I have a stat I want to share with you from my own context, my own anecdotal experience in our church, cross Creek Church located in Colleyville, Texas, we have four parts to a four-part discipleship pathway. So we have explore, which is people who are far from God looking for God or maybe seeking God connect. And so once they've made a decision, cross the line, faith, connect with Jesus, connect with this church, connect with community, grow, grow in your faith, get closer to God, learn to walk with God, learn to invest in a few, learn to multiply. And then finally, the fourth one is a multiplier.

Nick Clason (07:38):
Someone who is not only making disciples, but making disciples who makes disciples. So we're very christocentric, disciple making, Bible-based church, all that to be said, we explained all of that one day on a Sunday morning to our students and we asked them to self-identify where they would put themselves in the pathway, explore, connect, grow, multiply. We used kind of pulled from one of my favorite books, link in the show notes, Dan Bader's book four chair discipling. So we used four different chairs to illustrate the sections of the pathway. The explorer phase was illustrated by a camping chair because it's really mobile portable. You can get close to church, then you can pull it back away if that's a decision that you want to make. We talked about how the connect chair is actually like a recliner. People tend to get across that line of faith and then get very fat and happy.

Nick Clason (08:23):
The grow chair is one that's marked by suffering and sacrifice, and so we got the hard metal chair, the one that hurts your butt when you sit in it for a little bit too long. And then finally the multiply phase was illustrated by a couch because the goal of it is to bring people back onto that couch with you, go back down through the pipeline, go back down through the process. So we illustrated that and we asked students to self-identify. We had 40.76 of our students say that they were in the connect phase, the recliner phase, but the overwhelming majority said that they were in 45.2% said that they were in the grow phase. So nearly half of our students self-identified as being in the grow phase where only like 4% said they're in the explore phase, and 9.5 said they were actually all the way in the multiply phase.

Nick Clason (09:07):
Now we have identifiers in our church metrics that we say if you've done these three or four things, then you are in this phase and you've moved on to the next phase. So we can pull that data on our students as well, but this is just them classifying themselves. I now lead a group of four other guys on a Sunday morning in our grow phase, we have a book that we go through a curriculum, and we just got done with the first book. There's three totals. So we just got done with the first book. It's seven weeks. It's daily reading. I mean it's a high bar. Every single one of them. At the beginning of this time, they said, I read the Bible, I pray I do all this stuff. Now that we've actually been in it, now that the rubber has met the road.

Nick Clason (09:49):
At the end of this, all of their summarization of it was like, man, this was a lot more than I'm used to. And one of the kids said back to this, teens are just as, they may go to service, but they may not practice religious expression. Part of the problem is they've gone to church so much, and so they know what the right answers are and they know what they should be doing. And so even when you ask them, how do you grow in your faith? What are you doing to grow in your faith? They would answer with the right answers. Well, I pray, read the Bible, but they all admitted at the end of it, you always said that, but we weren't really actually doing it, at least not at this level. So that just bears it out in that key finding. Key finding.

Nick Clason (10:29):
Number three, most teens report attending religious services with either both at 40% or one 25% of their parents. Again, meaning your attendance is again highly derived from your adult attendance. Again, in my own context, our own experience or Wednesday night, we would mostly say that that's classified under the explore classification. So let's bring outsiders and we probably, we average somewhere south of 45 to 40% of our Sunday morning attendance, which is our second step in our pathway, our connect phase. So I would not say that we have more students in connect than in the explore phase. What I would actually say is that Sunday morning is more convenient and that's when parents, and that's when students are also naturally making Sunday morning or just any church attendance a priority. And so that's the reason why I believe that our attendance is a little bit out of balance between Wednesday night and Sunday morning, and that's not a problem to be solved.

Nick Clason (11:29):
It's more attention to lean into and be managed, but it really just underscores this point that most teens attend church with either a parent or a single parent, meaning once again, like I said, your students are attending church either with both parents at 40% or one parent at 25%. Again, as much as we think that our programming is so relevant, captivating, so much better than the rest of the church, the reality is our success as youth pastors is often tied to the overall success of the church. However, I do think that there is something that matters and that there is something that we need to focus our mindset to shift a little bit on. So let's dive into that into the next section. All right, so the shift that I believe all of us should consider if 57% of born again claim Christians, self-proclaimed Christians are not attending church online or in person at least one time per month, I think that you and I should consider finding a way to go hybrid.

Nick Clason (12:26):
And I know you said, Hey, hey, hey, that last stat that said they weren't going online or in person. When I say hybrid, I don't just mean streaming your services. That can be an element of it, but I really believe that's a small portion of a good digital strategy. And again, I hear you. You're like, dude, I don't have time for it, and I get it. It is a lot of work and it's going to require a little bit of time management, thankfully, linked down below, I have this playlist where the last video I talked about good time management, but a good digital hybrid integrated strategy is more than just putting a camera in the back of the room and letting someone watch what's going on in the room. You're not interested in that, frankly, and neither am I. We want something that's made for the internet, something like this, something that's more relational, something that's more direct to camera, maybe something that's a little bit more interactive, but find a way to make it more hybrid.

Nick Clason (13:18):
Find a way to make it more integrated. I also hear you on the other side, but churches of family church should be about one-on-one relationships, and I agree with that. Full fledge, a hundred percent church about relationships. The best, most dynamic experiences I ever have is when I'm rubbing shoulders or sitting knee to knee with somebody. However, I'll also make the argument that churches are in the content creation and content production business. Think about it. What do you spend the majority of your time on? Programming, message prep, planning, worship services, small group, all things that are content based, and especially pastors, senior pastors, no offense to you, but Sunday morning services are some of the least relational moments in the entire week in the lifecycle of a church. Here's my deal. I'm a youth pastor, so I get in early, I get set up. Sometimes I'm a little bit late because of my setup into church.

Nick Clason (14:12):
I walk in, I sit down, I sing some songs, I sit down, I stare at the back of someone's head, I listen to a sermon for 30 something minutes. I get up early because I have stuff to do as a youth pastor, to get ready for the student ministry that meets during the last two services of our three service Sunday morning set. I'm not talking to a single human being in that entire service, but what I could do is I could consume all of that digitally. I could listen to it, my headphones on a run. I could listen to that honestly, while I'm across the way in the student building, getting things ready, having the Facebook live stream on in my ears while I'm getting things set up. I'm not saying that I should do that. I'm not saying that that's a recommended strategy, but I am saying the content consumption side, so much of what we're producing content-wise, can be done digitally.

Nick Clason (14:57):
So as youth pastors, as we're trying to reach Gen Z, as we're trying to reach Gen Alpha, a completely different generation, I wonder if it's worth considering a shift from focusing only on to finding a way to be a little bit more hybrid, which is why I've created this 100% completely free ebook right here on the screen, linked down below in the description. Also, you're going to see that as I bring about this bonus question. This is really the crux of this entire kind of argument. The question is this, are we as youth pastors, are we as youth ministry leaders? Are we in the event business or are we in the disciple making business? And you know what the fact of the matter is, we're actually going to dive even deeper into that question on the screen linked right here. So go ahead and take a look at that. If you're interested in exploring more about my hybrid strategy, that ebook, as well as that episode is linked right here on the screen as well. Hey, check you on the other side. Continue to enjoy this free masterclass, and as always, stay hybrid.

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DESCRIPTION
📈 Youth Ministry Growth and Attendance

🔢 Do number really matter?

😤 It’s an agonizing pursuit that all of us as youth pastors and leaders are constantly feel the tension.

Whether we buy into the debate or not, pressure is real.

Maybe pressure from your senior pastor
Maybe pressure from other parents
Maybe even pressure from yourself

And furthermore, according to Pew Research, one in five church goeers in 2022 participated in virtual church once a month.
However, 57% did not attend in person or watch online per month.
Not just anyone in general.. But Americans who TYPICALLY attend services.

How do we reach Generation Z or Generation Alpha students?
Especially in light of this new reality?

Subscribe to our channel and don't miss any more videos from the 2024 Youth Ministry Masterclass FREE on YouTube

========================================

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🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
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👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry

Website: https://www.hybridministry.xyz

📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/078

//YOUTUBE VIDEO
https://youtu.be/BHpeDaLS3oo

//PEW RESEARCH ARTICLES ON CHURCH ATTENDANCE
https://www.pewresearch.org/short-reads/2022/03/22/more-houses-of-worship-are-returning-to-normal-operations-but-in-person-attendance-is-unchanged-since-fall/?utm_source=adaptivemailer&utm_medium=email&utm_campaign=rel%20-%2022-03-22%20worship%20attendance&org=982&lvl=100&ite=9703&lea=2048393&ctr=0&par=1&trk=a0d3j0000112o9deae

//DATA ON GEN ALPHA
https://explodingtopics.com/blog/generation-alpha-guide

//DR. ELMORE'S BOOK
https://www.amazon.com/Generation-Unfiltered-Challenges-Anxious-Population-ebook/dp/B07YQ9XT8N/ref=sr_1_2?hvadid=580669290679&hvdev=c&hvlocphy=9027211&hvnetw=g&hvqmt=e&hvrand=8887138684661202423&hvtargid=kwd-831658052586&hydadcr=24309_13537702&keywords=gen+z+unfiltered&qid=1701783263&sr=8-2

//TEEN CHURCH ATTENDANCE PATTERNS
https://www.pewresearch.org/religion/2020/09/10/u-s-teens-take-after-their-parents-religiously-attend-services-together-and-enjoy-family-rituals/

//TEENS AND THEIR PARENTS
https://www.pewresearch.org/short-reads/2020/09/10/10-key-findings-about-the-religious-lives-of-u-s-teens-and-their-parents/

//4 CHAIR DISCIPLING
https://www.amazon.com/Chair-Discipling-What-Jesus-Calls/dp/0802418813/ref=asc_df_0802418813/?tag=hyprod-20&linkCode=df0&hvadid=266167140404&hvpos=&hvnetw=g&hvrand=13879828523234723627&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9027211&hvtargid=pla-557460291481&psc=1&mcid=c72abb3a6997315793653dc9cbd8d965&gclid=CjwKCAiApuCrBhAuEiwA8VJ6Jry6x6cwpQRcpt1hnTOOVAIdS6r9rmBPSQleT8QwxqgYzqAeu6RyuBoCFo4QAvD_BwE

//GOOD TIME MANAGEMENT FOR A HYBRID STRATEGY
https://www.youtube.com/watch?v=xlS1kWcQBS8

🕰️TIMECODES
00:00-02:05 Do numbers matter?
02:05-05:30 Who are Generation Z and Generation Alpha?
05:30-07:13 Attendance Finding 1: Teens share religion with parents
07:13-10:48 Attendance Finding 2: Teens go to service, but don't engage in religious practices
10:48-16:22 Attendance Finding 3: Teens attend church with one or both of their parents

✍️TRANSCRIPT
Try Transcribing for Yourself at Rev.Com
http://www.rev.pxf.io/R5nDOa

Nick Clason (00:00):
Youth ministry growth in attendance in the age old Questions do numbers really matter? Here's what I know. I was one time called by a church that said, Hey, just a couple weeks ago in our church of multiple thousands, we've had only eight students show up. So whether you buy into the debate or not, the pressure is always there. Maybe pressure from your senior pastor, maybe pressure from youth parents, maybe even internal pressure that you just put on yourself. And what's even crazier is according to Pew Research, one in five, churchgoers back in 2022, participated in a virtual church service at least one time, which is a good thing. I mean, heck, we're in the hybrid ministry podcast, you know what I'm saying? However, 57% did not attend church in person or watch online during the course of at least one month, which means greater than 50%, not just of anyone in general of churchgoers are not typically attending church services.

Nick Clason (01:05):
So how in the world with that as the framework for church attendance and the way that youth ministry attendance is going, how in the world do we even reach Gen Z and Gen Alpha students, especially in light of this brand new reality? We're going to be sharing in this episode three key findings about teens and their attendance trends. And furthermore, I'm going to share with you one way that I as a youth pastor am shifting my thinking and maybe you can also shift your thinking about reaching this next generation. And finally, I have a bonus tip that I think is going to actually be the number one game changer in this entire conversation. Welcome to the Hybrid Ministry Show. You're in youth ministry, or if you're just a church leader and you're at least overseeing at some level some capacity, generation Z generation alpha, it's important because we're talking about youth group attendance and it's important to understand who we're actually talking about.

Nick Clason (02:01):
So Generation Z and Generation Alpha are kind of the two generations in play in this conversation. In fact, I have a video linked at the top of the screen. Go ahead and check it out where we did a deep dive into Generation Alpha and started to explore them. And quite frankly, it's one of the only videos I know that's out there about Generation Alpha. The data is still really new and still really young because the fact of the matter is that according to exploding topics.com link in the description, if you're watching on YouTube, you might be able to see some of these things online. If you're not watching on YouTube, you should definitely check that out. But Gen Alpha is made up of people born between 2010 and 2025. Wait, what? 2025? Yeah, you heard that, right? They're not even born yet. Okay. And so the fact of the matter is that that data actually is in opposition to some other experts such as Tim Elmore, who by the way, I have a chart right here on screen.

Nick Clason (02:53):
Again, if you're not watching on YouTube, go grab it or link in the show notes. It's from his book, generation Z Unfiltered, the Nine Hidden Challenges of Facing the Most Anxious Population of All Time. This chart is absolute goal, but you'll notice that he draws the line for the end of generation Z at 2018. So we have exploding topics at 2010. We have Tim Elmore at 2018, all of that to be said, Elmore's book is a little bit dated, and so I think that more research and just time we've honed in a little bit and gotten a little bit closer. And so while this chart is gold, you should definitely look at it and inspect it and learn a little bit more. Elmore doesn't talk about Gen Alpha. They're not on his radar yet when he wrote the book. And so according to this chart, pew research draws the line for Gen Alpha at 2012.

Nick Clason (03:40):
But again, the reason why any of this matters, not to bog you down with dates and things like that is that if you're a youth pastor or if you're in church leadership, what you need to understand is that the conversation we're having is like, do we take Elmore's date or do we take Pew Research's Day or do we take exploding topics day? Whatever it is, the reason this matters is because this is a difference between is that kid in kid's ministry or is that kid in youth ministry? And if we're talking about youth group numbers and youth group attendance, we need to understand Gen Alpha, but we also need to understand Gen Z. The kicker on this is that Gen Z, really the youngest Gen Z that we have is going to be freshmen, sophomores in high school, and now after that they're waving on up, they're in college already and they are entering the workforce.

Nick Clason (04:23):
So if you are not a youth pastor, but just like a regular pastor listening, no longer is Gen Z, something that the youth pastor needs to try and understand and uncover this matters for you. This is important for you as a pastor. And so if you've gotten value so far out of this video, I would love to encourage you to like and subscribe and hit the notification bell because we're actually in the middle of a series right now, the 2024 Youth Ministry Masterclass, this is section number two in that class. The rest of them are going to be dropped in the playlist that's linked down below in the description. So if you have not seen every single video, go back and check out video number one. We talked about time management, but without any further ado here, let's dive into the three key findings about Generation Z, generation alpha and church attendance in youth ministry moving forward in 2024 and frankly beyond.

Nick Clason (05:12):
All right, so the three key findings that are really important to understand about Generation Z and Gen Alpha is a lot of this data pulled from Pew research articles pulled and included in the description, whether you're in a podcast catcher or on YouTube, if you are not watching on YouTube, you will notice that some charts and graphs and stuff like that are going to show up on screen here on YouTube. If you're not watching, you're just listening, you can go grab the link in the show notes at http://www.hybridministry.xyz, and this is episode 78, so slash 0 7 8. But the first key finding that I want to share with you is this is that most teens share the same religious affiliation as their parents, meaning this, your attendance as a youth pastor, youth ministry leader is highly derived from the adult attendance in your church.

Nick Clason (06:00):
You've probably heard this before, but that's why it's important that we don't have silos. It's just as important for you as a youth pastor to lean in to what is going on in the rest of your church. You can't neglect it, you can't forsake it, and you can't take on a posture of arrogance that what you're doing is better than the rest of the church. Even if you low key think that the fact of the matter is that your youth ministry attendance is highly, highly tied to your adult attendance. So if your church is growing, odds are your youth ministry is growing, and if your church is struggling, odds are your youth ministry might be struggling. The biggest dropoff that you'll notice in this graph here and in this research from Pew is that the biggest dropoff from parents who attend church to teenagers who attend church happens in mainline denominations where the highest proportion is in evangelical churches.

Nick Clason (06:53):
Key finding. Number two, teens are just as likely as their parents to say that they go to services, but when it comes to more personal forms of religious expression, teens actually appear to be less devout and less religious. I have a stat I want to share with you from my own context, my own anecdotal experience in our church, cross Creek Church located in Colleyville, Texas, we have four parts to a four-part discipleship pathway. So we have explore, which is people who are far from God looking for God or maybe seeking God connect. And so once they've made a decision, cross the line, faith, connect with Jesus, connect with this church, connect with community, grow, grow in your faith, get closer to God, learn to walk with God, learn to invest in a few, learn to multiply. And then finally, the fourth one is a multiplier.

Nick Clason (07:38):
Someone who is not only making disciples, but making disciples who makes disciples. So we're very christocentric, disciple making, Bible-based church, all that to be said, we explained all of that one day on a Sunday morning to our students and we asked them to self-identify where they would put themselves in the pathway, explore, connect, grow, multiply. We used kind of pulled from one of my favorite books, link in the show notes, Dan Bader's book four chair discipling. So we used four different chairs to illustrate the sections of the pathway. The explorer phase was illustrated by a camping chair because it's really mobile portable. You can get close to church, then you can pull it back away if that's a decision that you want to make. We talked about how the connect chair is actually like a recliner. People tend to get across that line of faith and then get very fat and happy.

Nick Clason (08:23):
The grow chair is one that's marked by suffering and sacrifice, and so we got the hard metal chair, the one that hurts your butt when you sit in it for a little bit too long. And then finally the multiply phase was illustrated by a couch because the goal of it is to bring people back onto that couch with you, go back down through the pipeline, go back down through the process. So we illustrated that and we asked students to self-identify. We had 40.76 of our students say that they were in the connect phase, the recliner phase, but the overwhelming majority said that they were in 45.2% said that they were in the grow phase. So nearly half of our students self-identified as being in the grow phase where only like 4% said they're in the explore phase, and 9.5 said they were actually all the way in the multiply phase.

Nick Clason (09:07):
Now we have identifiers in our church metrics that we say if you've done these three or four things, then you are in this phase and you've moved on to the next phase. So we can pull that data on our students as well, but this is just them classifying themselves. I now lead a group of four other guys on a Sunday morning in our grow phase, we have a book that we go through a curriculum, and we just got done with the first book. There's three totals. So we just got done with the first book. It's seven weeks. It's daily reading. I mean it's a high bar. Every single one of them. At the beginning of this time, they said, I read the Bible, I pray I do all this stuff. Now that we've actually been in it, now that the rubber has met the road.

Nick Clason (09:49):
At the end of this, all of their summarization of it was like, man, this was a lot more than I'm used to. And one of the kids said back to this, teens are just as, they may go to service, but they may not practice religious expression. Part of the problem is they've gone to church so much, and so they know what the right answers are and they know what they should be doing. And so even when you ask them, how do you grow in your faith? What are you doing to grow in your faith? They would answer with the right answers. Well, I pray, read the Bible, but they all admitted at the end of it, you always said that, but we weren't really actually doing it, at least not at this level. So that just bears it out in that key finding. Key finding.

Nick Clason (10:29):
Number three, most teens report attending religious services with either both at 40% or one 25% of their parents. Again, meaning your attendance is again highly derived from your adult attendance. Again, in my own context, our own experience or Wednesday night, we would mostly say that that's classified under the explore classification. So let's bring outsiders and we probably, we average somewhere south of 45 to 40% of our Sunday morning attendance, which is our second step in our pathway, our connect phase. So I would not say that we have more students in connect than in the explore phase. What I would actually say is that Sunday morning is more convenient and that's when parents, and that's when students are also naturally making Sunday morning or just any church attendance a priority. And so that's the reason why I believe that our attendance is a little bit out of balance between Wednesday night and Sunday morning, and that's not a problem to be solved.

Nick Clason (11:29):
It's more attention to lean into and be managed, but it really just underscores this point that most teens attend church with either a parent or a single parent, meaning once again, like I said, your students are attending church either with both parents at 40% or one parent at 25%. Again, as much as we think that our programming is so relevant, captivating, so much better than the rest of the church, the reality is our success as youth pastors is often tied to the overall success of the church. However, I do think that there is something that matters and that there is something that we need to focus our mindset to shift a little bit on. So let's dive into that into the next section. All right, so the shift that I believe all of us should consider if 57% of born again claim Christians, self-proclaimed Christians are not attending church online or in person at least one time per month, I think that you and I should consider finding a way to go hybrid.

Nick Clason (12:26):
And I know you said, Hey, hey, hey, that last stat that said they weren't going online or in person. When I say hybrid, I don't just mean streaming your services. That can be an element of it, but I really believe that's a small portion of a good digital strategy. And again, I hear you. You're like, dude, I don't have time for it, and I get it. It is a lot of work and it's going to require a little bit of time management, thankfully, linked down below, I have this playlist where the last video I talked about good time management, but a good digital hybrid integrated strategy is more than just putting a camera in the back of the room and letting someone watch what's going on in the room. You're not interested in that, frankly, and neither am I. We want something that's made for the internet, something like this, something that's more relational, something that's more direct to camera, maybe something that's a little bit more interactive, but find a way to make it more hybrid.

Nick Clason (13:18):
Find a way to make it more integrated. I also hear you on the other side, but churches of family church should be about one-on-one relationships, and I agree with that. Full fledge, a hundred percent church about relationships. The best, most dynamic experiences I ever have is when I'm rubbing shoulders or sitting knee to knee with somebody. However, I'll also make the argument that churches are in the content creation and content production business. Think about it. What do you spend the majority of your time on? Programming, message prep, planning, worship services, small group, all things that are content based, and especially pastors, senior pastors, no offense to you, but Sunday morning services are some of the least relational moments in the entire week in the lifecycle of a church. Here's my deal. I'm a youth pastor, so I get in early, I get set up. Sometimes I'm a little bit late because of my setup into church.

Nick Clason (14:12):
I walk in, I sit down, I sing some songs, I sit down, I stare at the back of someone's head, I listen to a sermon for 30 something minutes. I get up early because I have stuff to do as a youth pastor, to get ready for the student ministry that meets during the last two services of our three service Sunday morning set. I'm not talking to a single human being in that entire service, but what I could do is I could consume all of that digitally. I could listen to it, my headphones on a run. I could listen to that honestly, while I'm across the way in the student building, getting things ready, having the Facebook live stream on in my ears while I'm getting things set up. I'm not saying that I should do that. I'm not saying that that's a recommended strategy, but I am saying the content consumption side, so much of what we're producing content-wise, can be done digitally.

Nick Clason (14:57):
So as youth pastors, as we're trying to reach Gen Z, as we're trying to reach Gen Alpha, a completely different generation, I wonder if it's worth considering a shift from focusing only on to finding a way to be a little bit more hybrid, which is why I've created this 100% completely free ebook right here on the screen, linked down below in the description. Also, you're going to see that as I bring about this bonus question. This is really the crux of this entire kind of argument. The question is this, are we as youth pastors, are we as youth ministry leaders? Are we in the event business or are we in the disciple making business? And you know what the fact of the matter is, we're actually going to dive even deeper into that question on the screen linked right here. So go ahead and take a look at that. If you're interested in exploring more about my hybrid strategy, that ebook, as well as that episode is linked right here on the screen as well. Hey, check you on the other side. Continue to enjoy this free masterclass, and as always, stay hybrid.

]]> Episode 070: 📉 The Unveiling: The Actual Reason Church Attendance is Down in 2023 👇 https://www.hybridministry.xyz/070 b1447cdb-4d8f-430a-98e2-2e8f3c378ccf Thu, 09 Nov 2023 04:00:00 -0600 Nick Clason 070 📉 The Unveiling: The Actual Reason Church Attendance is Down in 2023 👇 full Nick Clason Welcome to our YouTube channel & podcast! In this thought-provoking video, we delve into the intriguing topic of church attendance in 2023. Join us as we unveil and uncover the hidden truth behind this phenomenon that has been shrouded in mystery. 18:45 no 🔥SURE FIRE RESOURCE TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥 📅 "1 Month Done for You Social Media Posting Tool" https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book ☝️ONE-CLICK SOLUTION FOR REELS & SHORTS OPUS FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 ======================================== DESCRIPTION 👋 Welcome to our YouTube channel & podcast! 🤔 In this thought-provoking video, we delve into the intriguing topic of church attendance in 2023. Join us as we unveil and uncover the hidden truth behind this phenomenon that has been shrouded in mystery. 🚸 Who is Generation Z? Who is Generation Alpha? And what are we doing to reach those students and people in our churches? Because before we know it, Gen Z is going to be the youngest demographic in our church. Where are they? And what is our church doing that's pushing them away? ⚖️ Generation Z is the most justice minded generation the world has ever seen. That should be a dream come true for church leaders? But it's seemed to throw more of a wrench in our plans, than become a strategic advantage to us. How can we respond in a more relvant way? churchattendance #hiddentruth #unveiling #2023 #church #truth #revelation #faith #spirituality #religion #worship #community #christianity #belief #sunday #sacred #divine #belief #sermon #christian ======================================== 🆓 FREEBIES 🆓 📅 "1 Month Done for You Social Media Posting Tool" https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 😨 "Have I already Ruined my TikTok Account?" https://www.hybridministry.xyz/articles/ebook 📹 "Adobe Premiere Pro Presets for Animating Layers" https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis ======================================== 🛠️TOOLS Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit AUTO POD https://autopod.lemonsqueezy.com?aff=MX7Vv TRY REV.COM FOR TRANSCRIBING https://rev.pxf.io/R5nDOa OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Website: https://www.hybridministry.xyz 📓SHOWNOTES //SHOWNOTES & TRANSCRIPTS http://www.hybridministry.xyz/070 //View all the Charts and Graphs via YouTube https://youtu.be/t5mJyiUFUwo //Pew Research Post-Pandemic Article https://www.pewresearch.org/religion/2023/03/28/how-the-pandemic-has-affected-attendance-at-u-s-religious-services/#:~:text=This%20longitudinal%20analysis%20finds%20a //Barna Info on Gen Z https://shop.barna.com/collections/gen-z //Deep Dive on Gen Alpha https://youtu.be/7tVACJFlwpw?si=Iv8oKr4bcYc7Z4cG //6 Questions About the Future of the Hybrid Church Experience https://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience 🕰️TIMECODES 00:00-00:53 The Drastic Church Attendance Shift of 2023 00:53-02:50 The World is Changing, How should the church rethink ministry and attendance? 02:50-07:45 Exploring the Imperical Data from Pew Research & Barna 07:45-13:11 Why aren't younger people attending church the way we know it? 13:11-18:45 The Real Reason Church Attendance is Down in Younger Generations ✍️TRANSCRIPT Try Transcribing for Yourself at Rev.Com rev.pxf.io/R5nDOa Nick Clason (00:00): Have you ever wondered what happened to the faithful church attenders? Meaning when you compare this Pew research data from 2019 to 2023, you see that there is a massive dropoff in church attendance when you experience it personally as a youth ministry or church leader, just how big that loss can feel. I'm going to explore in this video the dirty little secret of church attendance for now and for the future, going on past 2023. I'm also going to share with you my anecdotal 13 year youth ministry experience, what I've noticed as a youth pastor, but then also somebody who just is a part of churches and what I've noticed about church attendance during that time. And finally, make sure that you stick around to the very end of this video because I'm going to share with you the one little thing that I think churches are doing that are surprisingly keeping away young people. Nick Clason (00:52): Welcome to the Hybrid Ministry Show. Well, hey everybody. Welcome back to another episode of the Hybrid Ministry Show. I, as always am your host, Nick Clason, a 13 year youth ministry veteran located in Dallas-Fort Worth area, and I am on a mission to help churches and youth ministries understand and embrace digital as a real form of church ministry and church discipleship. That's why we call it the Hybrid Ministry Show. It's not just physical, it's not just digital, but it's a melding of the two. In fact, I have a video where I talk about what every church youth ministry needs to be doing. It's linked right here at the top of the episode. If you want to check that out and explore my full basis philosophy and digital strategy, you can go ahead and do that. But for the rest of us, we're going to be exploring what church attendance looks like as far as trends and things are looking at for the future. Nick Clason (01:44): Because things are different. The world is changing, and because the world is changing, I do believe that churches not need to not drop the core things of their doctrine and their faith and their outlook. But what they do need to do is that they need to start rethinking and adapting how they're approaching church attendance and their people that are attending their church and how they can best serve them and best create disciples that are going to make an impact in this world. I also want to make sure that you hit a like button because listen, they're free. They cost you nothing, and they really do help a lot. And a subscribe would be even better. And here's why you want to subscribe because we actually dropped a surefire resource in a video not too long ago, 40 done for you ideas about how to reach the next generation, how to stay relevant by using digital. It's a free P D F that'll just give you ideas of how to explore and share the world of digital with your teenagers and the tenders. If you're interested in that, check it out. It'll be linked down below in the show notes. But let's dive in and explore this world of data between Pew Research and Barna. Let's go. Well, hey, everybody. As I said at the top of this episode, if you notice, pew Research is claiming that church attendance is simply down Nick Clason (02:59): The board. It's down in every single demographic. There's really only, interestingly, one demographic where church attendance from a post covid world is up, and that is with the religiously unaffiliated from 3% up to 4%, but otherwise, everybody else is down in church attendance. What's fascinating though is that recently Barna, and as I've mentioned multiple times, I'm a youth pastor, and so I took this Barna zoom discovery course on unpacking and understanding Gen Z and real fast before we dive into this conversation about Gen Z, what you need to know is that Generation Z is aging out of our student ministries, right? The youngest Gen Z demographic that we have is freshmen, maybe even sophomores in high school. The rest of our Gen Z are in our workforce. For example, I have a new resident, he's a college graduate, so he is in his first year post-college, he's Gen Z. Nick Clason (04:00): And so the fact is Generation Z are young people now. They're not just the youth pastor's problems, they're the church's generation and demographic to understand, and that demographic, that generation, they're attending church even less and less than before. But what's fascinating is I think you'll find out, and as I'm going to talk about the end of this video, is that it's not for the reasons that you might think that they're not attending church. And so as you'll notice, pew research here on the screen has said that church attendance across the board is declining. And I believe that to be true. Okay? What's fascinating though is I do want to lean into the younger demographic. And so in 20 19, 20 4% of 18 to 29 year olds are attending church. Now, peer research claims that only 20% of them are currently attending church, but Barna said that Gen Z is opting out of religion altogether. Nick Clason (04:52): So 25% of them, which is the largest of all the other age brackets, if you're including millennials and Gen X and whatever and whatnot, 25% claim to be have no religious affiliation what so ever. That's the largest currently, and it's the largest I believe, in history. Also, what's more fascinating though, and what I really want to kind of dial into is that according to a recent study, they sent just a survey to a big group of Gen Z students, some church, some not, and all kind of the melding in between of their church experience. And it said that the top five words from a list that they were given to choose to describe a Gen Z person's faith were these growing, open, curious, exploring, and unsure. So we have this data from Pew that says Gen Z is not attending church, but then we have this data from Barna that says, the top five ways that they would describe their faith are growing, open, curious, exploring, and unsure. Nick Clason (06:04): And so we have these kind of two things that I think are juxtaposed to each other. I don't think either of the data is inaccurate. I still don't think people from Gen Z are attending church that often, and that's what I really want to dive into and explore. But meanwhile, they are all of these things. They are open, growing, curious, exploring. And so how do we lean into a generation that's open, curious, exploring? Meanwhile, furthermore, and also incredibly important about Gen Z is they're very justice minded and they very much care about the marginalized, those in certain pockets and parts of society that are being overlooked. So we as a church should be clamoring for a generation that cares about that, that wants to serve, that wants jump in and help people because that's what the church should be all about. And so we have that. Nick Clason (06:56): I also want to share this with you. This last piece of research data from Pew, it dives in just a little bit deeper. I think it's interesting to note we're not going to spend a lot of time on it. So if you're watching this, feel free to just screenshot this. If you're listening to a podcast, make sure you jump into the show notes or head over to YouTube. Go ahead and see this on screen. But the rates are declining, and this is just even more of the data fleshed out and unraveled a little bit deeper so that you can look at it and just see the breakdowns of Christian, Protestant, white, evangelical and all these things. But the consensus is that church attendance is down. So the question that I believe is worth experiencing and exploring is what in the world's going on? So I want to share with you some of my experiences here in the next section. Nick Clason (07:44): Check it out. So as I've said, I am a 13 year youth ministry veteran, married to my incredible wife, Amanda. I have two boys. I started as a youth pastor, my final year of college, Cedarville University in Ohio. Shout out, go yellow jackets. And I started working as a youth pastor making a hundred dollars a week at a church in Lebanon, Ohio. It was about a 45 minute drive away from where my college campus was, and I did that my last semester as a senior on campus at Cedarville. That job did extend past graduation, so I worked an entire year past graduation at that church. And then that church, they took a special offering to get me hired. They weren't during my time making budget. And so while they weren't making budget, the senior pastor at the end of it said, listen, man, I don't want to ask our church again for another special offering just simply for your position while the rest of our church is not making budget, so therefore I think it'll be best you left, or if you stayed, we'd love to have you stay, but you're going to have to take a pay cut slash not get paid at all. Nick Clason (08:45): And so I knew that my time at that church was done. I went on to another church about 45 minutes back north, closer to college and closer to home, frankly. And that was actually a great experience. I was there for five years. They didn't have a youth pastor before. And so when I started, there was like four kids. My last week on that job. We went to summer camp and we took 88 students to summer camp. And so experienced a lot of growth, numerically, experienced even more growth spiritually. But in both of those experiences, what was happening was my wife and I were looking around and we're like, where are our people? There weren't many people our age. Of course, when we started at the one church, we were in college. When we left the other church, we were 26, 27 years old and had a kid. Nick Clason (09:31): And all in that time, there was really never anybody our age. There were always a few. There are always going to be a few people in our age bracket and in our age demographic. But what I've noticed anecdotally is that I have always been in a no man's land spot in church staff. I don't say that to complain. I don't say that to make anybody feel bad, but my generation, I don't feel like attends church that well. And actually, my wife and I were talking about this the other day, and when we were at that church that we were at for five years, it was called University Baptist Church in Beauford Creek, Ohio. We were there for five years. And the problem was we were like, well, we're young, right? And everybody else was about 10 years older than us. Most of them had kids in my youth ministry or starting in my youth ministry that most of our friends were like 35 to 37 years old. They had kids in Nick Clason (10:24): Lower elementary school. And we were like, well, listen, nobody our age goes to church. That was kind of the thought, the widespread thought at that time. Young families, young, they're not going to church. They're not making it a priority, but once they have kids, they'll end up being in church, right? Well, now here I am 35 years old or 34 years old. I have kids the same age as those families that I did at that church a couple years ago. And I look around now and there's still that void. There's still that void. There's a little more of it. A, I'm here in the south b I work as youth pastor, and I work when everybody else is at church. So I may drop my kids off, but I'm not getting to know really any of the families, which is another conversation for another day. Nick Clason (11:11): And so there may be more of that than I'm even aware of. But as I look around on staff and things like that, look at some of the pools I'm in. There's not as many people my age just not. There's just a gap. And like I was saying, my wife and I, we were talking about it and we've always felt that. I'm like, well, when we get to that age, then it'll be there. And it just hasn't, it's always felt like there's been some sort of attendance void or community void from the, and we've been able to find community lean in. I mean, we have become friends with people of all different ages and types of backgrounds and stuff like that. So we're not looking for people to be identical to us. The thing, I think the tricky part in all of this is that as we were talking about this, she's like, well, if I look around at some of my friends in my family, they don't go to church that much either. Nick Clason (12:04): And so even though even some people we maybe went to Christian college with or whatever, they're just, they're not naturally attending church. There's something about church I think that my generation has an aversion to. And I think that that's what this data is bearing out is maybe not post covid church. TE is down maybe since 2019 to 2023. The older generation that did attend church has unfortunately passed away. And this younger generation, as they're waving up, it's not that they're not coming back to church, it's that they were never really there. And so they may claim to be Christians. And I think that that is the conundrum in and of itself. There may be claimed Christians, but they're not showing up at our churches. And so I have a thesis as a youth pastor, as a 13 year church staff veteran that I want to propose with you. Nick Clason (13:01): It's going to be controversial, and you may not even agree, but I have a thesis of why I think that this is happening. So let's check that out on the other side. So here's my thesis. I really do think that young people are interested in God, faith, spiritual things and spirituality. I really do. I think the Barna data bears that out. I think what they're uninterested in is the church current demands, expectations, and the ways that the church has been choosing to do things for years. And I think one of the things that I want to challenge churches, church leaders, even youth pastors who are in a second seat to maybe lead up, is to rethink tier two issues. And that's my hack in this video, rethink tier two issues, because I think we've made things like, now don't call me a heretic and turn this off, but just hear me out. Nick Clason (13:58): I think we've made things like the Sunday morning sermon, worship experience, a tier one issue when biblically, the impetus for gathering together is not around a lecture style message. It never was. The gathering was meant to be a family, meant to be a living, breathing organism. And at some point along the way, we've interjected this idea of a lecture style message, and we've made that the number one step in church. And we have a generation of young people that are looking for community belonging, acceptance, looking for a place to make a difference, and then we ask them as a church to come in and listen to us, tell them what to do for an hour. And then beyond that, if they want to go deeper, if they're really, really committed, if they really, really care, if they're really about this God stuff, then they'll give us even more of their time and they'll start serving. Nick Clason (15:03): And I just don't know that that's the best entry point in churches anymore. Again, don't call me a heretic. I love preaching and I love sermons, but I think that there are many, many ways to rethink that. In fact, Barna answered the six questions for the future of the hybrid church a couple years ago in the P D F ebook. I can link that in the show notes down below. But in that they asked, what are digital ways to do church? And it was offered things like small group confession, Bible study prayer. The number one thing that people voted that could be experienced digitally was the sermon. I love listening to sermons, but I love also listening to it When I'm on a run or when I'm driving or when I'm at the grocery store, I listen to things in my ears all day long so I can hear a sermon that exact same way. Nick Clason (16:00): But instead, the expectation is for someone to walk into a room, stare at the back of someone's head and listen to someone up on stage, talk for half an hour. What if we rethought that and flipped the entry point into a more robust community? Because in my experience, community is like sermon 2.0 or sermon adjacent. We had the sermon, and now that that's good and locked in, now let's explore other avenues for you to go to church. What if we rethought that as a tier two thing? Because what I know the church to be biblically and theologically is a place for believers to come together to gather, to worship God together and to be a family and a community. Hebrews 10, 24 and 25 spurring one another on toward love and good deeds, not giving up meeting together as some are in the habit of doing, but encouraging one another. Nick Clason (16:58): And I think if all we do is show up into a Sunday morning gathering and we have the hallway pleasantries and the coffee interactions, and then a 30 minute sermon, and then we go to brunch, I don't know that we really encouraged anybody. We can smile real nice, but at the end of the day, did that do anything? And I think that right there is the rub. I think that's the difference between a different generation, an older generation of church tenders and this new wave of church generations. And so if you're a youth pastor, you're on the front lines of this. And you may be a beneficiary of older families that have kids that are sending their kids to your student ministry, but are those kids actually connected to God in the church or are they connected to their parents who are coming through the church and then ultimately into your Nick Clason (17:49): Youth ministry? And so get to know them because while they may not be making the decisions right now as the people who are, they're not the schedule keepers. Mom and dads are the ones driving them, but get to know them, get to know what makes them tick, and will they stay connected and attached to the church and the mission overall. And so that's my thesis. I hope that you just give it a thought, think through what these tier two issues might look like and how you can readapt them in your church. But hey, I want to let you know that right here on the screen, like I said, I have this video helping you break down how to reach this next generation. And I have a ebook 40 done for you, ideas listed out in this video, TikTok versus Instagram versus YouTube. It'll pop up here on the screen. Hey, listen, we're trying to make digital discipleship easy and accessible, so don't forget, and as always, stay hybrid. Hybrid Ministry, Church Attendance, Hidden Truth, Church Attendance Trends, Why Young People aren't Attending Church, How to make my church grow, Church Growth, 2023 Church Attendance, Youth Ministry, Generation Alpha Attendance Patterns, Generation Z Church Attendance Patterns, Millennial Church Attendance Patterns, Church Attendance Trends 🔥SURE FIRE RESOURCE TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥

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☝️ONE-CLICK SOLUTION FOR REELS & SHORTS
OPUS FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361
========================================

DESCRIPTION
👋 Welcome to our YouTube channel & podcast!

🤔 In this thought-provoking video, we delve into the intriguing topic of church attendance in 2023. Join us as we unveil and uncover the hidden truth behind this phenomenon that has been shrouded in mystery.

🚸 Who is Generation Z? Who is Generation Alpha? And what are we doing to reach those students and people in our churches? Because before we know it, Gen Z is going to be the youngest demographic in our church. Where are they? And what is our church doing that's pushing them away?

⚖️ Generation Z is the most justice minded generation the world has ever seen. That should be a dream come true for church leaders? But it's seemed to throw more of a wrench in our plans, than become a strategic advantage to us. How can we respond in a more relvant way?

churchattendance #hiddentruth #unveiling #2023 #church #truth #revelation #faith #spirituality #religion #worship #community #christianity #belief #sunday #sacred #divine #belief #sermon #christian

========================================

🆓 FREEBIES 🆓
📅 "1 Month Done for You Social Media Posting Tool"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

📹 "Adobe Premiere Pro Presets for Animating Layers"
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

========================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

OPUS.PRO FOR AI SHORTS & REELS

https://www.opus.pro/?via=a5d361

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick

Website: https://www.hybridministry.xyz

📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/070

//View all the Charts and Graphs via YouTube
https://youtu.be/t5mJyiUFUwo

//Pew Research Post-Pandemic Article
https://www.pewresearch.org/religion/2023/03/28/how-the-pandemic-has-affected-attendance-at-u-s-religious-services/#:~:text=This%20longitudinal%20analysis%20finds%20a

//Barna Info on Gen Z
https://shop.barna.com/collections/gen-z

//Deep Dive on Gen Alpha
https://youtu.be/7tVACJFlwpw?si=Iv8oKr4bcYc7Z4cG

//6 Questions About the Future of the Hybrid Church Experience
https://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience

🕰️TIMECODES
00:00-00:53 The Drastic Church Attendance Shift of 2023
00:53-02:50 The World is Changing, How should the church rethink ministry and attendance?
02:50-07:45 Exploring the Imperical Data from Pew Research & Barna
07:45-13:11 Why aren't younger people attending church the way we know it?

13:11-18:45 The Real Reason Church Attendance is Down in Younger Generations

✍️TRANSCRIPT
Try Transcribing for Yourself at Rev.Com
rev.pxf.io/R5nDOa

Nick Clason (00:00):
Have you ever wondered what happened to the faithful church attenders? Meaning when you compare this Pew research data from 2019 to 2023, you see that there is a massive dropoff in church attendance when you experience it personally as a youth ministry or church leader, just how big that loss can feel. I'm going to explore in this video the dirty little secret of church attendance for now and for the future, going on past 2023. I'm also going to share with you my anecdotal 13 year youth ministry experience, what I've noticed as a youth pastor, but then also somebody who just is a part of churches and what I've noticed about church attendance during that time. And finally, make sure that you stick around to the very end of this video because I'm going to share with you the one little thing that I think churches are doing that are surprisingly keeping away young people.

Nick Clason (00:52):
Welcome to the Hybrid Ministry Show. Well, hey everybody. Welcome back to another episode of the Hybrid Ministry Show. I, as always am your host, Nick Clason, a 13 year youth ministry veteran located in Dallas-Fort Worth area, and I am on a mission to help churches and youth ministries understand and embrace digital as a real form of church ministry and church discipleship. That's why we call it the Hybrid Ministry Show. It's not just physical, it's not just digital, but it's a melding of the two. In fact, I have a video where I talk about what every church youth ministry needs to be doing. It's linked right here at the top of the episode. If you want to check that out and explore my full basis philosophy and digital strategy, you can go ahead and do that. But for the rest of us, we're going to be exploring what church attendance looks like as far as trends and things are looking at for the future.

Nick Clason (01:44):
Because things are different. The world is changing, and because the world is changing, I do believe that churches not need to not drop the core things of their doctrine and their faith and their outlook. But what they do need to do is that they need to start rethinking and adapting how they're approaching church attendance and their people that are attending their church and how they can best serve them and best create disciples that are going to make an impact in this world. I also want to make sure that you hit a like button because listen, they're free. They cost you nothing, and they really do help a lot. And a subscribe would be even better. And here's why you want to subscribe because we actually dropped a surefire resource in a video not too long ago, 40 done for you ideas about how to reach the next generation, how to stay relevant by using digital. It's a free P D F that'll just give you ideas of how to explore and share the world of digital with your teenagers and the tenders. If you're interested in that, check it out. It'll be linked down below in the show notes. But let's dive in and explore this world of data between Pew Research and Barna. Let's go. Well, hey, everybody. As I said at the top of this episode, if you notice, pew Research is claiming that church attendance is simply down

Nick Clason (02:59):
The board. It's down in every single demographic. There's really only, interestingly, one demographic where church attendance from a post covid world is up, and that is with the religiously unaffiliated from 3% up to 4%, but otherwise, everybody else is down in church attendance. What's fascinating though is that recently Barna, and as I've mentioned multiple times, I'm a youth pastor, and so I took this Barna zoom discovery course on unpacking and understanding Gen Z and real fast before we dive into this conversation about Gen Z, what you need to know is that Generation Z is aging out of our student ministries, right? The youngest Gen Z demographic that we have is freshmen, maybe even sophomores in high school. The rest of our Gen Z are in our workforce. For example, I have a new resident, he's a college graduate, so he is in his first year post-college, he's Gen Z.

Nick Clason (04:00):
And so the fact is Generation Z are young people now. They're not just the youth pastor's problems, they're the church's generation and demographic to understand, and that demographic, that generation, they're attending church even less and less than before. But what's fascinating is I think you'll find out, and as I'm going to talk about the end of this video, is that it's not for the reasons that you might think that they're not attending church. And so as you'll notice, pew research here on the screen has said that church attendance across the board is declining. And I believe that to be true. Okay? What's fascinating though is I do want to lean into the younger demographic. And so in 20 19, 20 4% of 18 to 29 year olds are attending church. Now, peer research claims that only 20% of them are currently attending church, but Barna said that Gen Z is opting out of religion altogether.

Nick Clason (04:52):
So 25% of them, which is the largest of all the other age brackets, if you're including millennials and Gen X and whatever and whatnot, 25% claim to be have no religious affiliation what so ever. That's the largest currently, and it's the largest I believe, in history. Also, what's more fascinating though, and what I really want to kind of dial into is that according to a recent study, they sent just a survey to a big group of Gen Z students, some church, some not, and all kind of the melding in between of their church experience. And it said that the top five words from a list that they were given to choose to describe a Gen Z person's faith were these growing, open, curious, exploring, and unsure. So we have this data from Pew that says Gen Z is not attending church, but then we have this data from Barna that says, the top five ways that they would describe their faith are growing, open, curious, exploring, and unsure.

Nick Clason (06:04):
And so we have these kind of two things that I think are juxtaposed to each other. I don't think either of the data is inaccurate. I still don't think people from Gen Z are attending church that often, and that's what I really want to dive into and explore. But meanwhile, they are all of these things. They are open, growing, curious, exploring. And so how do we lean into a generation that's open, curious, exploring? Meanwhile, furthermore, and also incredibly important about Gen Z is they're very justice minded and they very much care about the marginalized, those in certain pockets and parts of society that are being overlooked. So we as a church should be clamoring for a generation that cares about that, that wants to serve, that wants jump in and help people because that's what the church should be all about. And so we have that.

Nick Clason (06:56):
I also want to share this with you. This last piece of research data from Pew, it dives in just a little bit deeper. I think it's interesting to note we're not going to spend a lot of time on it. So if you're watching this, feel free to just screenshot this. If you're listening to a podcast, make sure you jump into the show notes or head over to YouTube. Go ahead and see this on screen. But the rates are declining, and this is just even more of the data fleshed out and unraveled a little bit deeper so that you can look at it and just see the breakdowns of Christian, Protestant, white, evangelical and all these things. But the consensus is that church attendance is down. So the question that I believe is worth experiencing and exploring is what in the world's going on? So I want to share with you some of my experiences here in the next section.

Nick Clason (07:44):
Check it out. So as I've said, I am a 13 year youth ministry veteran, married to my incredible wife, Amanda. I have two boys. I started as a youth pastor, my final year of college, Cedarville University in Ohio. Shout out, go yellow jackets. And I started working as a youth pastor making a hundred dollars a week at a church in Lebanon, Ohio. It was about a 45 minute drive away from where my college campus was, and I did that my last semester as a senior on campus at Cedarville. That job did extend past graduation, so I worked an entire year past graduation at that church. And then that church, they took a special offering to get me hired. They weren't during my time making budget. And so while they weren't making budget, the senior pastor at the end of it said, listen, man, I don't want to ask our church again for another special offering just simply for your position while the rest of our church is not making budget, so therefore I think it'll be best you left, or if you stayed, we'd love to have you stay, but you're going to have to take a pay cut slash not get paid at all.

Nick Clason (08:45):
And so I knew that my time at that church was done. I went on to another church about 45 minutes back north, closer to college and closer to home, frankly. And that was actually a great experience. I was there for five years. They didn't have a youth pastor before. And so when I started, there was like four kids. My last week on that job. We went to summer camp and we took 88 students to summer camp. And so experienced a lot of growth, numerically, experienced even more growth spiritually. But in both of those experiences, what was happening was my wife and I were looking around and we're like, where are our people? There weren't many people our age. Of course, when we started at the one church, we were in college. When we left the other church, we were 26, 27 years old and had a kid.

Nick Clason (09:31):
And all in that time, there was really never anybody our age. There were always a few. There are always going to be a few people in our age bracket and in our age demographic. But what I've noticed anecdotally is that I have always been in a no man's land spot in church staff. I don't say that to complain. I don't say that to make anybody feel bad, but my generation, I don't feel like attends church that well. And actually, my wife and I were talking about this the other day, and when we were at that church that we were at for five years, it was called University Baptist Church in Beauford Creek, Ohio. We were there for five years. And the problem was we were like, well, we're young, right? And everybody else was about 10 years older than us. Most of them had kids in my youth ministry or starting in my youth ministry that most of our friends were like 35 to 37 years old. They had kids in

Nick Clason (10:24):
Lower elementary school. And we were like, well, listen, nobody our age goes to church. That was kind of the thought, the widespread thought at that time. Young families, young, they're not going to church. They're not making it a priority, but once they have kids, they'll end up being in church, right? Well, now here I am 35 years old or 34 years old. I have kids the same age as those families that I did at that church a couple years ago. And I look around now and there's still that void. There's still that void. There's a little more of it. A, I'm here in the south b I work as youth pastor, and I work when everybody else is at church. So I may drop my kids off, but I'm not getting to know really any of the families, which is another conversation for another day.

Nick Clason (11:11):
And so there may be more of that than I'm even aware of. But as I look around on staff and things like that, look at some of the pools I'm in. There's not as many people my age just not. There's just a gap. And like I was saying, my wife and I, we were talking about it and we've always felt that. I'm like, well, when we get to that age, then it'll be there. And it just hasn't, it's always felt like there's been some sort of attendance void or community void from the, and we've been able to find community lean in. I mean, we have become friends with people of all different ages and types of backgrounds and stuff like that. So we're not looking for people to be identical to us. The thing, I think the tricky part in all of this is that as we were talking about this, she's like, well, if I look around at some of my friends in my family, they don't go to church that much either.

Nick Clason (12:04):
And so even though even some people we maybe went to Christian college with or whatever, they're just, they're not naturally attending church. There's something about church I think that my generation has an aversion to. And I think that that's what this data is bearing out is maybe not post covid church. TE is down maybe since 2019 to 2023. The older generation that did attend church has unfortunately passed away. And this younger generation, as they're waving up, it's not that they're not coming back to church, it's that they were never really there. And so they may claim to be Christians. And I think that that is the conundrum in and of itself. There may be claimed Christians, but they're not showing up at our churches. And so I have a thesis as a youth pastor, as a 13 year church staff veteran that I want to propose with you.

Nick Clason (13:01):
It's going to be controversial, and you may not even agree, but I have a thesis of why I think that this is happening. So let's check that out on the other side. So here's my thesis. I really do think that young people are interested in God, faith, spiritual things and spirituality. I really do. I think the Barna data bears that out. I think what they're uninterested in is the church current demands, expectations, and the ways that the church has been choosing to do things for years. And I think one of the things that I want to challenge churches, church leaders, even youth pastors who are in a second seat to maybe lead up, is to rethink tier two issues. And that's my hack in this video, rethink tier two issues, because I think we've made things like, now don't call me a heretic and turn this off, but just hear me out.

Nick Clason (13:58):
I think we've made things like the Sunday morning sermon, worship experience, a tier one issue when biblically, the impetus for gathering together is not around a lecture style message. It never was. The gathering was meant to be a family, meant to be a living, breathing organism. And at some point along the way, we've interjected this idea of a lecture style message, and we've made that the number one step in church. And we have a generation of young people that are looking for community belonging, acceptance, looking for a place to make a difference, and then we ask them as a church to come in and listen to us, tell them what to do for an hour. And then beyond that, if they want to go deeper, if they're really, really committed, if they really, really care, if they're really about this God stuff, then they'll give us even more of their time and they'll start serving.

Nick Clason (15:03):
And I just don't know that that's the best entry point in churches anymore. Again, don't call me a heretic. I love preaching and I love sermons, but I think that there are many, many ways to rethink that. In fact, Barna answered the six questions for the future of the hybrid church a couple years ago in the P D F ebook. I can link that in the show notes down below. But in that they asked, what are digital ways to do church? And it was offered things like small group confession, Bible study prayer. The number one thing that people voted that could be experienced digitally was the sermon. I love listening to sermons, but I love also listening to it When I'm on a run or when I'm driving or when I'm at the grocery store, I listen to things in my ears all day long so I can hear a sermon that exact same way.

Nick Clason (16:00):
But instead, the expectation is for someone to walk into a room, stare at the back of someone's head and listen to someone up on stage, talk for half an hour. What if we rethought that and flipped the entry point into a more robust community? Because in my experience, community is like sermon 2.0 or sermon adjacent. We had the sermon, and now that that's good and locked in, now let's explore other avenues for you to go to church. What if we rethought that as a tier two thing? Because what I know the church to be biblically and theologically is a place for believers to come together to gather, to worship God together and to be a family and a community. Hebrews 10, 24 and 25 spurring one another on toward love and good deeds, not giving up meeting together as some are in the habit of doing, but encouraging one another.

Nick Clason (16:58):
And I think if all we do is show up into a Sunday morning gathering and we have the hallway pleasantries and the coffee interactions, and then a 30 minute sermon, and then we go to brunch, I don't know that we really encouraged anybody. We can smile real nice, but at the end of the day, did that do anything? And I think that right there is the rub. I think that's the difference between a different generation, an older generation of church tenders and this new wave of church generations. And so if you're a youth pastor, you're on the front lines of this. And you may be a beneficiary of older families that have kids that are sending their kids to your student ministry, but are those kids actually connected to God in the church or are they connected to their parents who are coming through the church and then ultimately into your

Nick Clason (17:49):
Youth ministry? And so get to know them because while they may not be making the decisions right now as the people who are, they're not the schedule keepers. Mom and dads are the ones driving them, but get to know them, get to know what makes them tick, and will they stay connected and attached to the church and the mission overall. And so that's my thesis. I hope that you just give it a thought, think through what these tier two issues might look like and how you can readapt them in your church. But hey, I want to let you know that right here on the screen, like I said, I have this video helping you break down how to reach this next generation. And I have a ebook 40 done for you, ideas listed out in this video, TikTok versus Instagram versus YouTube. It'll pop up here on the screen. Hey, listen, we're trying to make digital discipleship easy and accessible, so don't forget, and as always, stay hybrid.

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DESCRIPTION
👋 Welcome to our YouTube channel & podcast!

🤔 In this thought-provoking video, we delve into the intriguing topic of church attendance in 2023. Join us as we unveil and uncover the hidden truth behind this phenomenon that has been shrouded in mystery.

🚸 Who is Generation Z? Who is Generation Alpha? And what are we doing to reach those students and people in our churches? Because before we know it, Gen Z is going to be the youngest demographic in our church. Where are they? And what is our church doing that's pushing them away?

⚖️ Generation Z is the most justice minded generation the world has ever seen. That should be a dream come true for church leaders? But it's seemed to throw more of a wrench in our plans, than become a strategic advantage to us. How can we respond in a more relvant way?

churchattendance #hiddentruth #unveiling #2023 #church #truth #revelation #faith #spirituality #religion #worship #community #christianity #belief #sunday #sacred #divine #belief #sermon #christian

========================================

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🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
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👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick

Website: https://www.hybridministry.xyz

📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/070

//View all the Charts and Graphs via YouTube
https://youtu.be/t5mJyiUFUwo

//Pew Research Post-Pandemic Article
https://www.pewresearch.org/religion/2023/03/28/how-the-pandemic-has-affected-attendance-at-u-s-religious-services/#:~:text=This%20longitudinal%20analysis%20finds%20a

//Barna Info on Gen Z
https://shop.barna.com/collections/gen-z

//Deep Dive on Gen Alpha
https://youtu.be/7tVACJFlwpw?si=Iv8oKr4bcYc7Z4cG

//6 Questions About the Future of the Hybrid Church Experience
https://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience

🕰️TIMECODES
00:00-00:53 The Drastic Church Attendance Shift of 2023
00:53-02:50 The World is Changing, How should the church rethink ministry and attendance?
02:50-07:45 Exploring the Imperical Data from Pew Research & Barna
07:45-13:11 Why aren't younger people attending church the way we know it?

13:11-18:45 The Real Reason Church Attendance is Down in Younger Generations

✍️TRANSCRIPT
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Nick Clason (00:00):
Have you ever wondered what happened to the faithful church attenders? Meaning when you compare this Pew research data from 2019 to 2023, you see that there is a massive dropoff in church attendance when you experience it personally as a youth ministry or church leader, just how big that loss can feel. I'm going to explore in this video the dirty little secret of church attendance for now and for the future, going on past 2023. I'm also going to share with you my anecdotal 13 year youth ministry experience, what I've noticed as a youth pastor, but then also somebody who just is a part of churches and what I've noticed about church attendance during that time. And finally, make sure that you stick around to the very end of this video because I'm going to share with you the one little thing that I think churches are doing that are surprisingly keeping away young people.

Nick Clason (00:52):
Welcome to the Hybrid Ministry Show. Well, hey everybody. Welcome back to another episode of the Hybrid Ministry Show. I, as always am your host, Nick Clason, a 13 year youth ministry veteran located in Dallas-Fort Worth area, and I am on a mission to help churches and youth ministries understand and embrace digital as a real form of church ministry and church discipleship. That's why we call it the Hybrid Ministry Show. It's not just physical, it's not just digital, but it's a melding of the two. In fact, I have a video where I talk about what every church youth ministry needs to be doing. It's linked right here at the top of the episode. If you want to check that out and explore my full basis philosophy and digital strategy, you can go ahead and do that. But for the rest of us, we're going to be exploring what church attendance looks like as far as trends and things are looking at for the future.

Nick Clason (01:44):
Because things are different. The world is changing, and because the world is changing, I do believe that churches not need to not drop the core things of their doctrine and their faith and their outlook. But what they do need to do is that they need to start rethinking and adapting how they're approaching church attendance and their people that are attending their church and how they can best serve them and best create disciples that are going to make an impact in this world. I also want to make sure that you hit a like button because listen, they're free. They cost you nothing, and they really do help a lot. And a subscribe would be even better. And here's why you want to subscribe because we actually dropped a surefire resource in a video not too long ago, 40 done for you ideas about how to reach the next generation, how to stay relevant by using digital. It's a free P D F that'll just give you ideas of how to explore and share the world of digital with your teenagers and the tenders. If you're interested in that, check it out. It'll be linked down below in the show notes. But let's dive in and explore this world of data between Pew Research and Barna. Let's go. Well, hey, everybody. As I said at the top of this episode, if you notice, pew Research is claiming that church attendance is simply down

Nick Clason (02:59):
The board. It's down in every single demographic. There's really only, interestingly, one demographic where church attendance from a post covid world is up, and that is with the religiously unaffiliated from 3% up to 4%, but otherwise, everybody else is down in church attendance. What's fascinating though is that recently Barna, and as I've mentioned multiple times, I'm a youth pastor, and so I took this Barna zoom discovery course on unpacking and understanding Gen Z and real fast before we dive into this conversation about Gen Z, what you need to know is that Generation Z is aging out of our student ministries, right? The youngest Gen Z demographic that we have is freshmen, maybe even sophomores in high school. The rest of our Gen Z are in our workforce. For example, I have a new resident, he's a college graduate, so he is in his first year post-college, he's Gen Z.

Nick Clason (04:00):
And so the fact is Generation Z are young people now. They're not just the youth pastor's problems, they're the church's generation and demographic to understand, and that demographic, that generation, they're attending church even less and less than before. But what's fascinating is I think you'll find out, and as I'm going to talk about the end of this video, is that it's not for the reasons that you might think that they're not attending church. And so as you'll notice, pew research here on the screen has said that church attendance across the board is declining. And I believe that to be true. Okay? What's fascinating though is I do want to lean into the younger demographic. And so in 20 19, 20 4% of 18 to 29 year olds are attending church. Now, peer research claims that only 20% of them are currently attending church, but Barna said that Gen Z is opting out of religion altogether.

Nick Clason (04:52):
So 25% of them, which is the largest of all the other age brackets, if you're including millennials and Gen X and whatever and whatnot, 25% claim to be have no religious affiliation what so ever. That's the largest currently, and it's the largest I believe, in history. Also, what's more fascinating though, and what I really want to kind of dial into is that according to a recent study, they sent just a survey to a big group of Gen Z students, some church, some not, and all kind of the melding in between of their church experience. And it said that the top five words from a list that they were given to choose to describe a Gen Z person's faith were these growing, open, curious, exploring, and unsure. So we have this data from Pew that says Gen Z is not attending church, but then we have this data from Barna that says, the top five ways that they would describe their faith are growing, open, curious, exploring, and unsure.

Nick Clason (06:04):
And so we have these kind of two things that I think are juxtaposed to each other. I don't think either of the data is inaccurate. I still don't think people from Gen Z are attending church that often, and that's what I really want to dive into and explore. But meanwhile, they are all of these things. They are open, growing, curious, exploring. And so how do we lean into a generation that's open, curious, exploring? Meanwhile, furthermore, and also incredibly important about Gen Z is they're very justice minded and they very much care about the marginalized, those in certain pockets and parts of society that are being overlooked. So we as a church should be clamoring for a generation that cares about that, that wants to serve, that wants jump in and help people because that's what the church should be all about. And so we have that.

Nick Clason (06:56):
I also want to share this with you. This last piece of research data from Pew, it dives in just a little bit deeper. I think it's interesting to note we're not going to spend a lot of time on it. So if you're watching this, feel free to just screenshot this. If you're listening to a podcast, make sure you jump into the show notes or head over to YouTube. Go ahead and see this on screen. But the rates are declining, and this is just even more of the data fleshed out and unraveled a little bit deeper so that you can look at it and just see the breakdowns of Christian, Protestant, white, evangelical and all these things. But the consensus is that church attendance is down. So the question that I believe is worth experiencing and exploring is what in the world's going on? So I want to share with you some of my experiences here in the next section.

Nick Clason (07:44):
Check it out. So as I've said, I am a 13 year youth ministry veteran, married to my incredible wife, Amanda. I have two boys. I started as a youth pastor, my final year of college, Cedarville University in Ohio. Shout out, go yellow jackets. And I started working as a youth pastor making a hundred dollars a week at a church in Lebanon, Ohio. It was about a 45 minute drive away from where my college campus was, and I did that my last semester as a senior on campus at Cedarville. That job did extend past graduation, so I worked an entire year past graduation at that church. And then that church, they took a special offering to get me hired. They weren't during my time making budget. And so while they weren't making budget, the senior pastor at the end of it said, listen, man, I don't want to ask our church again for another special offering just simply for your position while the rest of our church is not making budget, so therefore I think it'll be best you left, or if you stayed, we'd love to have you stay, but you're going to have to take a pay cut slash not get paid at all.

Nick Clason (08:45):
And so I knew that my time at that church was done. I went on to another church about 45 minutes back north, closer to college and closer to home, frankly. And that was actually a great experience. I was there for five years. They didn't have a youth pastor before. And so when I started, there was like four kids. My last week on that job. We went to summer camp and we took 88 students to summer camp. And so experienced a lot of growth, numerically, experienced even more growth spiritually. But in both of those experiences, what was happening was my wife and I were looking around and we're like, where are our people? There weren't many people our age. Of course, when we started at the one church, we were in college. When we left the other church, we were 26, 27 years old and had a kid.

Nick Clason (09:31):
And all in that time, there was really never anybody our age. There were always a few. There are always going to be a few people in our age bracket and in our age demographic. But what I've noticed anecdotally is that I have always been in a no man's land spot in church staff. I don't say that to complain. I don't say that to make anybody feel bad, but my generation, I don't feel like attends church that well. And actually, my wife and I were talking about this the other day, and when we were at that church that we were at for five years, it was called University Baptist Church in Beauford Creek, Ohio. We were there for five years. And the problem was we were like, well, we're young, right? And everybody else was about 10 years older than us. Most of them had kids in my youth ministry or starting in my youth ministry that most of our friends were like 35 to 37 years old. They had kids in

Nick Clason (10:24):
Lower elementary school. And we were like, well, listen, nobody our age goes to church. That was kind of the thought, the widespread thought at that time. Young families, young, they're not going to church. They're not making it a priority, but once they have kids, they'll end up being in church, right? Well, now here I am 35 years old or 34 years old. I have kids the same age as those families that I did at that church a couple years ago. And I look around now and there's still that void. There's still that void. There's a little more of it. A, I'm here in the south b I work as youth pastor, and I work when everybody else is at church. So I may drop my kids off, but I'm not getting to know really any of the families, which is another conversation for another day.

Nick Clason (11:11):
And so there may be more of that than I'm even aware of. But as I look around on staff and things like that, look at some of the pools I'm in. There's not as many people my age just not. There's just a gap. And like I was saying, my wife and I, we were talking about it and we've always felt that. I'm like, well, when we get to that age, then it'll be there. And it just hasn't, it's always felt like there's been some sort of attendance void or community void from the, and we've been able to find community lean in. I mean, we have become friends with people of all different ages and types of backgrounds and stuff like that. So we're not looking for people to be identical to us. The thing, I think the tricky part in all of this is that as we were talking about this, she's like, well, if I look around at some of my friends in my family, they don't go to church that much either.

Nick Clason (12:04):
And so even though even some people we maybe went to Christian college with or whatever, they're just, they're not naturally attending church. There's something about church I think that my generation has an aversion to. And I think that that's what this data is bearing out is maybe not post covid church. TE is down maybe since 2019 to 2023. The older generation that did attend church has unfortunately passed away. And this younger generation, as they're waving up, it's not that they're not coming back to church, it's that they were never really there. And so they may claim to be Christians. And I think that that is the conundrum in and of itself. There may be claimed Christians, but they're not showing up at our churches. And so I have a thesis as a youth pastor, as a 13 year church staff veteran that I want to propose with you.

Nick Clason (13:01):
It's going to be controversial, and you may not even agree, but I have a thesis of why I think that this is happening. So let's check that out on the other side. So here's my thesis. I really do think that young people are interested in God, faith, spiritual things and spirituality. I really do. I think the Barna data bears that out. I think what they're uninterested in is the church current demands, expectations, and the ways that the church has been choosing to do things for years. And I think one of the things that I want to challenge churches, church leaders, even youth pastors who are in a second seat to maybe lead up, is to rethink tier two issues. And that's my hack in this video, rethink tier two issues, because I think we've made things like, now don't call me a heretic and turn this off, but just hear me out.

Nick Clason (13:58):
I think we've made things like the Sunday morning sermon, worship experience, a tier one issue when biblically, the impetus for gathering together is not around a lecture style message. It never was. The gathering was meant to be a family, meant to be a living, breathing organism. And at some point along the way, we've interjected this idea of a lecture style message, and we've made that the number one step in church. And we have a generation of young people that are looking for community belonging, acceptance, looking for a place to make a difference, and then we ask them as a church to come in and listen to us, tell them what to do for an hour. And then beyond that, if they want to go deeper, if they're really, really committed, if they really, really care, if they're really about this God stuff, then they'll give us even more of their time and they'll start serving.

Nick Clason (15:03):
And I just don't know that that's the best entry point in churches anymore. Again, don't call me a heretic. I love preaching and I love sermons, but I think that there are many, many ways to rethink that. In fact, Barna answered the six questions for the future of the hybrid church a couple years ago in the P D F ebook. I can link that in the show notes down below. But in that they asked, what are digital ways to do church? And it was offered things like small group confession, Bible study prayer. The number one thing that people voted that could be experienced digitally was the sermon. I love listening to sermons, but I love also listening to it When I'm on a run or when I'm driving or when I'm at the grocery store, I listen to things in my ears all day long so I can hear a sermon that exact same way.

Nick Clason (16:00):
But instead, the expectation is for someone to walk into a room, stare at the back of someone's head and listen to someone up on stage, talk for half an hour. What if we rethought that and flipped the entry point into a more robust community? Because in my experience, community is like sermon 2.0 or sermon adjacent. We had the sermon, and now that that's good and locked in, now let's explore other avenues for you to go to church. What if we rethought that as a tier two thing? Because what I know the church to be biblically and theologically is a place for believers to come together to gather, to worship God together and to be a family and a community. Hebrews 10, 24 and 25 spurring one another on toward love and good deeds, not giving up meeting together as some are in the habit of doing, but encouraging one another.

Nick Clason (16:58):
And I think if all we do is show up into a Sunday morning gathering and we have the hallway pleasantries and the coffee interactions, and then a 30 minute sermon, and then we go to brunch, I don't know that we really encouraged anybody. We can smile real nice, but at the end of the day, did that do anything? And I think that right there is the rub. I think that's the difference between a different generation, an older generation of church tenders and this new wave of church generations. And so if you're a youth pastor, you're on the front lines of this. And you may be a beneficiary of older families that have kids that are sending their kids to your student ministry, but are those kids actually connected to God in the church or are they connected to their parents who are coming through the church and then ultimately into your

Nick Clason (17:49):
Youth ministry? And so get to know them because while they may not be making the decisions right now as the people who are, they're not the schedule keepers. Mom and dads are the ones driving them, but get to know them, get to know what makes them tick, and will they stay connected and attached to the church and the mission overall. And so that's my thesis. I hope that you just give it a thought, think through what these tier two issues might look like and how you can readapt them in your church. But hey, I want to let you know that right here on the screen, like I said, I have this video helping you break down how to reach this next generation. And I have a ebook 40 done for you, ideas listed out in this video, TikTok versus Instagram versus YouTube. It'll pop up here on the screen. Hey, listen, we're trying to make digital discipleship easy and accessible, so don't forget, and as always, stay hybrid.

]]> Episode 067: 🔮 The Future of Church Youth Ministry 🔮 https://www.hybridministry.xyz/067 c032053a-5ddd-4408-9f40-377e41b1577c Thu, 19 Oct 2023 04:00:00 -0500 Nick Clason 067 🔮 The Future of Church Youth Ministry 🔮 full Nick Clason ⛪ In this episode of the Hybrid Ministry Show we want to explore the Future of Youth Ministry in the Local Church. We’re going to lean into the idea, and namesake of our show, and truly unpack the idea of: “Hybrid Ministry” 😡 Additionally, I’m going to answer the question: Does God Hate Social Media? 👌 And give you 3 Practical Tips that you can begin implementing into your student ministry space: TODAY 🔓The Church needs to unlock & unleash the next generation. They are the church of now. And Gone are the days of the one-size-fits all approaches to youth ministries. 🎨 It’s about learning and finding where youth people are, embracing diversity and creativity. 36:30 no 🔥SURE FIRE RESOURCE TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥 📅 "1 Month Done for You Social Media Posting Tool" https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 🎥LEVEL UP YOUR YOUTUBE GEAR FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit DESCRIPTION ⛪ In this episode of the Hybrid Ministry Show we want to explore the Future of Youth Ministry in the Local Church. We’re going to lean into the idea, and namesake of our show, and truly unpack the idea of: “Hybrid Ministry” 😡 Additionally, I’m going to answer the question: Does God Hate Social Media? 👌 And give you 3 Practical Tips that you can begin implementing into your student ministry space: TODAY 🔓The Church needs to unlock & unleash the next generation. They are the church of now. And Gone are the days of the one-size-fits all approaches to youth ministries. 🎨 It’s about learning and finding where youth people are, embracing diversity and creativity. 🆓 FREEBIES 🆓 📅 "1 Month Done for You Social Media Posting Tool" https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 😨 "Have I already Ruined my TikTok Account?" https://www.hybridministry.xyz/articles/ebook 📹 "Adobe Premiere Pro Presets for Animating Layers" https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis 🛠️TOOLS Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit AUTO POD https://autopod.lemonsqueezy.com?aff=MX7Vv TRY REV.COM FOR TRANSCRIBING https://rev.pxf.io/R5nDOa OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 👉 STAY CONNECTED YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Website: https://www.hybridministry.xyz 📓SHOWNOTES //SHOWNOTES & TRANSCRIPTS http://www.hybridministry.xyz/067 //BRACKETS https://www.downloadyouthministry.com/p/the-big-game-food-bracket/winter/the-big-game-8544.html https://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.html https://www.downloadyouthministry.com/p/the-student-ministry-bracket-of-epic-things/games-3974.html //SCULPT IT https://www.downloadyouthministry.com/p/sculpt-it/games/humor-8503.html //SOCIAL CHALLENGE PLAYLIST https://www.youtube.com/watch?v=TNYRk3l4M-4&list=PLFbsNmRvDjempodvm5FsqwakX6OidCd //SPIRITUAL RESOURCES https://www.dropbox.com/scl/fo/l6cp97ufmwn8gfpfkxbte/h?rlkey=s5hb09c6d6x1u9iqcdz5j1aya&dl=0 //DUCK, DUCK, TRIVIA https://www.downloadyouthministry.com/p/duck-duck-trivia/trivia-8705.html 🕰️TIMECODES 00:00-02:03 The Future of Church Youth Ministry 02:03-09:08 What does Hybrid Ministry mean? 09:08-17:29 The Biblical Basis for Digital Expressions of Church 17:29-29:48 3 Ways to Invest in your Online Presence 29:48-36:25 The Challenge of a Strong Digital Presence ✍️TRANSCRIPT Try Transcribing for Yourself at Rev.Com rev.pxf.io/R5nDOa Nick Clason (00:00): In this episode, we are going to be exploring the question, does God hate us using social media? We're also going to be looking at unpacking and exploring and talking about the future of the church and the future of youth ministry. And finally, we are going to help lean into this idea of hybrid ministry. What is it? How do we implement it? What are the downsides of it? And lastly, we are going to offer three practical tips to help you win in your church and in your student ministry. And as always, there will be game ideas because that's just a part of the thing. The church is at this crossroads where they need to look at unlock and unleash the next generation because the next generation is the church of today, not the church of the future. Gone are the days of the one size fits all youth ministries, and so we need to help explore and unlock for you what's going to work in your context. Nick Clason (01:03): It's about us learning diversity, creativity, and leaning into the individuality of each and every one of our students, and to help do that, to help lean into the creativity. This is why I believe that the digital space is such a great opportunity for us. In fact, I have a done for you resource if you are just kind of floundering and have no idea where to go, and that's what we talked about in this video that's going to be linked right here at the top of the screen, TikTok versus Instagram versus YouTube because we are going to help you navigate the best social media to go all in on your context as well as give you a free ebook that's linked right down here below in the description to help you navigate social media for your church and for your student ministry. But without any further ado, let's dive into this episode, the future of the church, the future of youth ministry, and what exactly is hybrid ministry. Nick Clason (02:02): Let's go. Well, hey everyone. Welcome to the Hybrid Ministry Show. If you and I haven't had a chance to meet yet, my name is Nick Clason. I am a almost 13 year youth ministry veteran, currently living and working in the D F W Dallas-Fort Worth area. And I am on a mission to help churches and youth ministries realize their potential for what they can do with digital ministry and in the digital space. In fact, that's why I have this entire podcast, this entire YouTube channel. In fact, if you didn't know, we are a podcast, so you can check out the show notes for link to our full transcripts@hybridministry.xyz, but you might be asking what even is hybrid ministry? What even does that mean? And it's a little bit of a made up word I would say, but the idea of a hybrid thing, I think about it as a football fan. Think about Teem Hill of the New Orleans Saints, right? He's a hybrid style player. He can play, Nick Clason (02:59): He can get under center, he can snap the ball and throw it, but he's also got some kind of tight end skills, some kind of H back type skills. Or as an old timey Colts fan, Dallas Clark was a great hybrid or H back style of player. He didn't fit into a one size fits all mold. And that's really my heart behind what I think hybrid ministry is another really great example. I've used it before, so if you're a long time listener, you've maybe heard it, but the idea of Home Depot when I am a customer, I am a customer of Home Depot and so if on any given Saturday I'm just feeling Super dad and I want to throw on my cargo shorts and my new balance shoes and just go peruse the aisles of Home Depot, I can do that. I can experience Home Depot in a physical sense. Nick Clason (03:47): However, at the same time, if I don't have time to do that and I just want to place an order online, I can jump on their app and I can do that as well. But the third option is probably my favorite is a hybrid relationship with Home Depot where I grab my cell phone, I download their app while I'm in the store, I search for the thing I need, it tells me the exact aisle and bay number and location of my thing and I can walk straight there. I have a digital relationship with Home Depot while I am physically in the store at the physical location. And I think in a lot of cases that's the way that our churches need to start just thinking about because in a lot of times, especially with Covid, we did not have the physical as an option. And so we all moved to digital and it was an amazing opportunity. Nick Clason (04:41): I think a lot of churches learned a lot. I think a lot of churches are still doing things now as a result of what happened during the pandemic, but now as restrictions have lifted and people have gone more and more back into church on a regular basis, churches have been like that stunk. Let's go back to what we know and there is so much value in what can happen in an interpersonal relationship. Please, I want you to hear that from me. I want you to know my heart, but I also believe that, I mean, you know this right there are 168 hours per week in any given week, but most churches really only focus on the one or two hours that you have a programmed scheduled event. It's like the evening news or it's, it's like sitcom appointment television. If you want to know what's going on in this series, then you better be here at 10:30 AM and that's the only time that you're ever going to know what we're talking about. Nick Clason (05:37): And honestly, let's be honest, churches, that is a really selfish and kind of vain approach. The only way for people to grow is to make your thing appointment calendaring in their life, and that's just not the world that we live in anymore. You're going to have people do that and because you do have some people do that, you think everybody should adopt that approach. Meanwhile, there are people who do want to grow in their faith and do want to have a relationship with you and your church. However, their schedule may not allow for it. Like I know this coming Saturday we are hosting a national day of youth ministry volunteer training by D Y M, shout out d y m, but the problem is my boys have their very first game of T-ball and so unfortunately my wife can't, as a super rockstar volunteer that she is, she's not going to be able to make a portion of that training. Nick Clason (06:29): Does that mean that she doesn't care about youth ministry and teenagers and her role in our church? Not at all. She's busy. She's got something else going on and so we always have to think and accommodate for that. And I think a lot of times churches are just like, you need to prioritize this. And that's true. Hearing me say that I believe that our people need to prioritize the things of God. However, I also believe that we are now in a time and in a space in 2023 and beyond where we can offer things to people that they can consume, that they can learn, that they can come to understand, that they can gather teachings about the importance of what our church is doing, what our church is offering in a hybrid type of moment. They have an in-person relationship with our church, but they can lean into the digital and I think a lot of churches are approaching digital as the outreach arm and that's really all it does. Nick Clason (07:24): And then once you've come and decided to commit to the church, then you have to shift to completely in person. And I just want to tell you, I don't live that way. I got a speeding ticket last week. It was awful. I was going way too fast in zone. That should have been a much faster speed limit, but it's a speed trap. And after paying a $346 yesterday, I had the option to call to go in person or to go online to remedy that. Guess which option I chose? Just like all of you, I chose the online option. If there's a way to do it where it can be more convenient and it doesn't hinder the relationship, and I think that's what we need to do. So hybrid, it's not just about in-person or it's not just about digital. It's about finding a way to marry those two environments so that people can have a holistic and much more robust relationship with your church. Nick Clason (08:24): Hey, listen, I hope you're getting value out of this video and we're going to continue on and we have all kinds of other videos like this, and so it would be incredible if you hit the subscribe button so that you get notified every single time we drop a video like this and listen, it costs you nothing but a really does help us out. So if you would like this video and maybe even share this along with a friend or someone else that you know who's a youth pastor or a church communications person because we are on a mission to help churches lean into the hybrid side of their ministry. But let's move on. Let's answer next question. Does God hate social media and what is there if, is there a biblical basis for leaning into digital and hybrid ministry? Let's check it out. So I know a lot of pastors, I know a lot of people, I know a lot of leaders who encourage people to lean away from digital media, social media as a means of discipleship and a means of growth. Nick Clason (09:23): And I think in a lot of cases that that's really a healthy practice for a lot of people. I think with unfettered, unfiltered access to just doom scrolling social media time and time and time and time and time again, which I actually didn't mean to turn. Oh look, there's me. I didn't mean to turn my phone on doing that, but when people just do that over and over and over again, I know that it is not healthy. There are some definite downfalls and some definite payrolls to doing that. However, I also know that I need this thing to keep track of my calendar. I need that thing to read email. I need that thing to track my receipts. I need that thing to get me somewhere in a turn by turn. G P SS navigation system. That thing right there is where my wife and Mike's grocery list lives. Nick Clason (10:14): It lives in a digital format on our phone that we both have access to like a shared list. And so this thing is going nowhere. And so instead of just coaching people to throw it in the fire and be done with it, while that may be what some people need to do, I think we also need to begin to think about how can we help coach people through having a cell phone? Yes, there are bad and evil things on cell phones. If you have a teenage boy, a teenage girl, the pitfalls of pornography and what is available to them in their pocket at any given moment is dangerous. However, that's not going anywhere for them and unless mom and dad want to rip that away from them, they are going to have a cell phone. So how do we help them walk through and wade through the difficulties of that reality while also realizing that in many cases this is a necessary commodity for most people in America in 2023 and beyond? Nick Clason (11:22): I do actually believe that the Bible speaks about this and one of my favorite kind of passages of it, obviously it's not directly talking about cell phones and digital media because that didn't exist, but the principle I do believe exists. So in Jeremiah chapter 29, which is everyone's favorite bookstore, Bible verse Jeremiah 29 11, we're going to read it here in just a second, but actually starting in verse five is where we're going to start reading so that you for perhaps the first time in your life can get to hear Jeremiah 29 11 in its full context. But Jeremiah is writing to the Babylonian people who are in exile in, or I'm sorry, he's running to the Jewish people who are in exile in Babylon. So God's people are in a foreign land and he addresses their concerns. Here's what he says. I want you to build homes. Nick Clason (12:16): I want you to plan to stay. I want you to plant gardens, eat the food that they produce, marry and have children, and then find spouses for them so that they may have many grandchildren. Multiply, don't dwindle away and work for the peace and the prosperity of the city where I sent you into exile. Pray to the Lord for it, for its welfare and it will determine then ultimately your welfare. Verse eight says, this is what the Lord of the heavens armies, the God of Israel says, do not let your prophets and fortune tellers, tellers who are with you in Babylon trick you do not listen to their dreams because they're telling you lies in my name. I have not sent them, says the Lord. This is what the Lord says. You'll be in Babylon for 70 years, but then I will come and do for you all the good things I have promised and I will bring you home again for I know the plans. Nick Clason (13:11): Here it is, guys. Verse 11, for I know the plans I have for you, says the Lord, the plans for good, not for disaster. To give you a future and hope. I think that what God is basically saying in this verse is he's saying, invest in the place in which I have placed you. And he's saying, embrace the things of the land, of the place of the climate, of the context of which I have placed you and to the Jewish people that meant plant gardens, intermarry, have children, have grandchildren, pray for the prosperity of Babylon because that will determine and dictate the prosperity of you and your life. And in a lot of the same ways, I believe that technology is the opportunity for us to enter into a digital landscape and a digital Babylon, so to speak. And so we have the chance to lean into it. Nick Clason (14:01): We have the chance to go towards what the people of our day are using and navigating, and we have the chance to redeem it. We have the chance to bring light into it. We have the chance to sprinkle in and even more than just sprinkle, but fully embrace and bring the great message of hope of the gospel into a digital and hybrid space. And most of the times, the pastors that I have interacted with are saying cell phones are bad and evil because most people have really bad habits with it. And so they're saying, so just don't do it. You don't need it. You don't need a digital Bible. Go get your paper Bible. I'm just saying, listen, if you're a youth pastor and you're ministering to a 13 year old who just got a new cell phone, that's really not going to play very well to them. Nick Clason (14:50): I'm not saying that we should just cater to people. Discipleship is difficult and often we get the root word discipline from it, and so it's going to require some hard and difficult conversations. But all that being said, we are not going to successfully push people away from it and just I, listen, I get it just because, oh, well, should we cater to bad habits? Absolutely not. But there's a lot of good that can happen on here. Right now, I play fantasy football through my cell phone because of fantasy football. I have connections with people that I have worked with in the past, my family who lives in three continents on this globe. We play fantasy football together and we connect through this. My church staff right now, we have 30 people on our church staff playing fantasy football that I am help kind of spearheading and leading, and that's helping bring about some comradery among our staff. Nick Clason (15:47): I read the Bible this morning on the Bible app through a plan that I subscribe to on my phone a lot of times when I don't have, and I read that on my iPad, and if I don't have my iPad, I will read it on my phone. One of my favorite apps on here is the Bible verse memory app, right? My point is that there's a lot of good that can happen through this, and I think we a lot of times want to throw the baby out with the bathwater. So let's lean in. Let's teach people how to navigate and make wise decisions and choices as they interact with digital and cell phone media. So the question that you're probably asking then if you're youth pastor, church communications person, is how do I invest in an online presence? What do I do? And I want to let you know before we dive into that, that if any of this is interesting to you, if any of this is ringing a bell, any of this is perking your interest that we have a website, hybridministry.xyz, and this episode is episode 67. Nick Clason (16:48): So if you go to hybridministry.xyz slash 0 6 7 link is also down below in the description along with my 43 ideas for how to lean into digital ministry. You can get full transcripts. That's one thing that we provide completely for free in every single episode in case you're out on a run and you're hearing this and you're like, dude, I need some of that. I need to take some notes and filter some of my thoughts around some of what we're listening to in this episode. Great, we got that for you. Link in the description, hybridministry.xyz/067, but let's explore and let's answer and tackle this question. How do you invest into your online presence? I have three ideas for you to help invest more into your online presence. One idea is just up your game in your social media and your digital media presence. Nick Clason (17:41): And so that can be all kinds of different things like your social media. Does that mean that your church or your student ministry has a pop Instagram account? I mean maybe, or is it that you launch a relevant YouTube channel maybe? Or is it that you're surfing on the TikTok trends out there on that app? TikTok could be, but whatever it is, there is an opportunity to weave in social media not only to your church attenders, but also to people out there in the world who don't know anything about you, your church or your student ministry. But my ultimate number one recommendation, especially if you're in youth ministry, and if not I still recommend this for a lot of churches, is YouTube. And what I actually have is a link in the description for how you can launch and start a YouTube channel for under $100, which by the way in 2023 is completely unheard of. Nick Clason (18:33): So you should definitely get in on that. But what it's going to do is it's going to help you utilize and start a channel simply using your cell phone upping and leveling up your game with some microphone gear and maybe some basic lighting to just get the ball rolling so that you can have a YouTube channel. And the reason why I believe YouTube is such a strong contender is especially if you're a youth pastor, 95% of teenagers claim to use and utilize YouTube. Meanwhile, people are getting on there and think about it, how do you engage and interact with YouTube? You probably hopped on there recently and said, how do I fix this clogged sink in my guest bathroom? Right? People are getting on there and asking specific questions, and while you may be trying to figure out how to unclog your sink, a 13 year old might be saying, why does God send good people like my grandmother to hell? Nick Clason (19:27): And you as a youth pastor have an opportunity to address and answer that particular and specific question. Now, tell me that that's not an amazing opportunity. We posted a video on our church's social media, our church's YouTube, the beginning of the school year called How to Ruin Your School Year. I think maybe we did the opposite of it, how to Not Ruin Your School Year, and it got like 150 views, and our audience is really not that big on YouTube. And I mean we have at least 150 students on our role and on our roster, but I know that not all of our students are subscribed to our YouTube are even really paying attention to our YouTube. So those 150 views did not all come from our students. My question is, would you like an opportunity as a youth pastor to have greater kingdom impact than you have currently right now in your local physical context? Nick Clason (20:21): Maybe the answer is no, but I would wonder why the answer to that would be no. Sure, you can't nuance and go as deep, dude, that was like a 12 minute video. I had enough ability to flesh things out and flesh out ideas and explain things fully and thoroughly that you might have to leave on the cutting room floor of say, a more short form vertical video-based TikTok or YouTube short or something like that. There is opportunity really there is out there to answer specific questions of teenagers. And YouTube is powered by Google the number one largest search engine of the world, and people consider YouTube to be the second largest search engine in the world. So put answers to the questions that people are going to the second largest search engine in the world in there, trying to get answers to big matters of faith and existential realities. Nick Clason (21:15): You have a chance to do that. And like I said, link in the description down here that will help you get your YouTube channel up the ground with just a minimal amount of gear talking head just like this video into a cell phone camera. The other idea, the third idea that I have for you are some hybrid based games if you're in youth ministry, the value of games. But one of my favorite things we do is brackets. So if March madness style, if you're a sports person, you got 64 teams, we'll do a 16 team bracket, we'll rank things kind of arbitrarily with our own sort of value-based ranking system. We have a platypus mascot in our student ministry and that was voted on competing against 16 other animals. So we had a yak and we had a lamb, which was a 16 seed, which almost won and upset the number one seed a lion. Nick Clason (22:11): We had a baboon on there, and what ultimately won was the platypus. I think that's the generation of Finn. And for talking one of my favorite brackets, I actually have a couple on download youth ministry. I'll put the link to those in descriptions if you want to go check 'em out or create your own. But we will do a Super Bowl food or big game day food bracket so that students can self-select what foods, what snacks are going to be at the Super Bowl party, and just a couple of weeks at the time of this recording. So probably by the time this drops, it'll be happening live. Feel free to go check it out at Cross Creek students. That's all of our handles on YouTube, Instagram, and TikTok, but we are going to be launching the world's greatest donut bracket, and it's going to be students selecting the world's greatest donut. Nick Clason (22:58): Here's the cool thing though. We just paid for, I don't know, a couple hundred dollars banner to be installed in one of our walls that we can reuse and replicate every single time we run a bracket. We'll probably do two or three of these a year where we can hang it in our physical space. So as students walk in, they'll see it, but then the push is for them to jump on Instagram and cast their vote, jump on social media and let it be known what they're going to be voting for. And so that's a way to be hybrid. We're talking about it, announcing it and making it a big deal in our physical space, and we're giving students even a chance to vote physically on a piece of paper, but then we're also pushing it towards digital media. Those things get a ton of traction in our context. Nick Clason (23:47): People talk about it, especially on staff people like which one won? How did you rank that one that it incites a little bit of faux riot. Okay. Another thing is we will do a lot of, we'll do some things called social challenges. I'll link the playlist that we do on that YouTube, but we will grab a couple of students every single Wednesday night, film them on camera, and then post that to YouTube. We'll clip it up into a short, and that'll be something that we can post on shorts as well, but that gives students a chance to compete in certain challenges or taskmaster type challenges. Again, that's a way to use the students in your physical space and promote and pump them up on your digital platforms. And other things you can do game wise is just create some sort of contest where there's a drawing contest or a sculpture contest or a dancing contest or whatever. Nick Clason (24:42): You can post those on social media and let people vote, cast their vote. Did you like A or B better, right? Like gingerbread houses or we'll do Plato sculpture things. I have a game on D y M called Sculpt It, and then we've done before. It's really fun. But we post all those on social media and then we let people cast their vote for the winner, and then the next time we get together the next week or that following Sunday, we'll give away a prize to the winning team or the winning table for their contribution in that game. Those are just ways to marry your in-person with your online and make it more hybrid. Make it last beyond the one hour a week that you have your students in your student ministry. Another idea, so that's just upping your digital presence game. And hey, like I said, link in the description for 40 ideas, 40 done for you ideas in vertical, vertical video based content like TikTok, YouTube shorts, Instagram reels that you can start adopting now. Nick Clason (25:39): And all of those ideas, by the way, are ideas that are recyclable. So for example, you can use the same, I just posted a game. We're calling it telepathy, but you can name it whatever you want to name it. I got it from some guys on YouTube shorts who call it wavelength, but one guy's thinking of a number and another guy's asking him for certain categories of things. So like the one I just posted, they asked for candy sport, clothing brand and day of the week, and then you give an item that is that number that's in your head. So my buddy was thinking of number three, and she said, candy, and he said, black licorice, which I think it's probably lower than a three if you ask me, but that's just me. And then she said, okay, how about sport? And he said, golf. Nick Clason (26:23): And then she said, okay, how about sport or athletic wear? And he said, new balance. And then she said, how about day of the week? And he said, Tuesday, she guessed that the number was four, but it was really three in his head, right? That's just a fun game. You can do a little bit of post-production editing if you want, even if you have no editing skills, you can do most of that on your cell phone to make that happen. By the way, I have a complete ebook, another one on how to post a TikTok from scratch. I'll also link that down below in the description. But all these are ways for you to just start taking steps to up your game and your social media. All right, the other idea, what about, so that's digital presence. What about web access, right? Is your website up to date? Nick Clason (27:03): That's all I'm asking. Is your website up to date? And there's this idea, do we push info to people or do we ask them to pull it for themselves? And I believe that we should do both, but I believe that you can push info, but people should always know that the answer to every single one of their questions lies on the website. So yes, send that Tuesday email reminding them about the fundraiser coming up on Saturday, but let them know that in the email, Hey, all this info is available on our website so that when Friday night rolls around and the mom and dad are thinking about how to get their kids where they need to go on Saturday, and they know that one of the kids is going to the fundraiser at church, they have to figure out where they are, what time they have to drop them off. Nick Clason (27:46): They don't have to go dig back through their email that they've gotten 125 other spam emails between Tuesday and Friday night. They can just go straight to your website. Is your church website up to date? Listen, people live in an on demand world. They're not relying on your email to give them the information that they need. They want to be informed, but then they also, they want to know or to go to get what they need information wise. So make sure your website is up to date. And then the third hybrid idea I have are just simply like individual tools. I'll link a few of these in the description down below. But in our student ministry, like I said, we did a video called Three Ways to Ruin Your School Year, and it was basically don't connect with God. And so in the reverse, we gave them three connections with God ideas, memorizing scripture, reading the Bible, and spending time in prayer. Nick Clason (28:46): And we created just a downloadable resource for them to use and utilize on their phone. It also pointed them and push them towards apps or YouVersion, Bible reading plans. So if you want to see some of those, you can check those out. But those are just ideas of things that you can help put in your student's hand. You can print physical copies if you want. You can also offer a digital version of it on your website or in an email download. And if you have an actual communications marketing department, you can put those behind Handshake websites where people have to put their name and email in, and you can use that to start building lists and things like that, which is a really good marketing practice. But if you don't want to know how to do that and you don't have a communications department, you can just put free resources on your website for people to grab, however and whenever. Nick Clason (29:35): But what about the challenge? What is difficult about doing this? I hear you on the other side of this video. Don't have time. No way I can do this. Great. We're going to address that in the next section. Look, I get it. This is a lot. And as I'm explaining this, you're like, bro, I don't have time to do any of this. I know it's a lot of work. In fact, there's a tension, an inherent tension that will lie when you choose to enter into a hybrid space. The best example I have is the church I worked at before here. I started out on the very first day of Covid. I don't recommend that as a strategy, but I dunno how any of you can avoid that if you're taking a new job. But because I started on the first day of Covid, the very first thing that I did that we did, that our church did, that our student ministry did was launch a YouTube channel. Nick Clason (30:23): Well, they already had a YouTube channel, but launch a YouTube show. We called it unscripted and most churches during Covid, it was a in-person programming, youth ministry replacement. And dude, it was innovative. It was one of a kind. I really did not see a lot of other churches doing a full on show direct to camera, not just camera in the back of the room. There was a lot of power behind it. There was a lot of creative team members, videographers, contractors that were working on it. But then, as you know, slowly covid started to kind of wind down in-person, became more and more of a thing, and we started having more and more students back on campus and back in the room, but unscripted didn't go anywhere. In fact, we wanted to let unscripted serve as the small group teaching element, teaching moment in multiple in-person small group meetings in various host home locations throughout the city that lent itself better for geography. Nick Clason (31:33): We were in a mega church, and so a lot of people drove many, many miles to our church. And so we could put houses 20 minutes away from the campus, but closer to where students lived. We could also offer groups on multiple days of the week as students are super, super duper busy. It was a really, really, and because Covid had ushered us into this moment, it allowed us the chance to sort of rethink and reinvent how we disseminated our teaching and got the Bible into the hands of our small group leaders and into the hands of our children. But more and more people were clamoring for on-campus stuff, especially in light of Covid. And so this tension between is this good for the show? Is this good for online? Is this good for YouTube versus is this what's best for in the room? Became this tension and ultimately became insurmountable to the point where the show got canceled. Nick Clason (32:25): Now, the downside, the real thing, the real rub you got to answer is we have kids sitting right in front of us every single week. Is YouTube the best strategy for those kids? That's probably got to be your number one priority, but the challenge is that there's going to be a tension between the online and the in-person constantly. And it's going to be so easy when it feels so insurmountable that you just say, forget it. I can't worry about the online anymore. I just got to focus on the in-person. And I don't necessarily have a formula or an answer for you, but what I do know is that there were some times where we did some things where we faced a challenge and we were tempted to just be like, you know what? Forget it. That's not the priority here. And we said, no, no, no, no, we're not going to do that. Nick Clason (33:19): We're going to lean in and we're going to figure this thing out. And so one of my favorite things, in fact, I have a game that sort of tried to mimic it. It's not as good though because it's not like a full on show with our youth pastors and our personalities, but it's called Duck Duck Trivia, and it's where you play duck, duck goose in a circle. But in the meantime, there's a trivia game happening on the screen. I have it on D y m, but we did a version of it with our show. And anytime you heard a squeak with one of the rubber ducks that we had, people had to get up and play duck, duck goose in the room while also paying attention to the screen and playing trivia. I created a sheet, a downloadable note sheet for them to keep track of and take notes of. Nick Clason (33:59): The point I'm making with all that is that there was a way to win in the room and win online, and it was epic. You know what I mean? But you got to spend more time and you got to think outside the box. You can't just throw a four corners game on the screen and be like, that's going to crush on YouTube. It just might not. The other challenge of it is just going to be a time constraints challenge, right? Digital media, video editing, graphic design soaks up a lot of time. And if you're a lone ranger, if you're a one man band, if you're doing this on your own, bro, I get it, you're going to be spending a lot of time on it. Again, the temptation is going to be to just throw it out, throw the baby out with the bath water, don't need it anymore. Nick Clason (34:42): But if you lean into it, you can find some good on the other side of the mountain there. The fact is, you just have to value it. Your church has to value it. Your supervisor has to value you spending your time on it and notice and point out and know that it is making a difference, even if it's not seen and felt immediately right away. And that's the, that's the third shadow side. You have to determine your win with this because the payoff for digital is not immediate. And you have to answer questions like, is this to reach outsiders? Is this to serve and help mature our insiders? What is the real reason behind this? But here's my thing, because of what Jeremiah said in Jeremiah chapter 29, I do believe we should invest in where we are. So I think out of this video, I'd love to encourage you, I'd even love to hear from you, comment below, but what's one next action step that you're going to take today? Nick Clason (35:33): Maybe it's just like, you know what? I'm going to stop just only posting announcement graphics to my Instagram. I'm going to start leaning in a little bit to an Instagram strategy. Maybe it's I'm going to launch a YouTube channel. Hit that link in description, a hundred dollars, YouTube starter kit, whatever the case might be, what is going to be your next step, but just start now. But listen, remember, grab my surefire resource 40 done for you ideas to help you just navigate this link in the description or in the show notes, hybridministry.xyz, and right here, this is why every single church needs a strong digital presence. I flesh it out, I explain it. I give you my strategy in this video. It's linked right here on the screen. Go check that out or go check out this YouTube playlist video teaching you how to start your YouTube channel from scratch. But we're trying to make digital ministry accessible, reachable possible, so don't forget, and as always, stay hybrid. The Future of Youth Ministry, Youth Ministry, Student Ministry, Youth Ministry Podcast, Hybrid Ministry, Youth Group Games, How to Grow Youth Youth Ministry, Ministry, Hybrid Church, Digital Ministry, Digital Youth Ministry, Social Media Ministry, Church Growth, Church Social Media, Digital Ministry Strategy, Digital Ministry Ideas 🔥SURE FIRE RESOURCE TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥

📅 "1 Month Done for You Social Media Posting Tool"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🎥LEVEL UP YOUR YOUTUBE GEAR FOR UNDER $100

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DESCRIPTION
⛪ In this episode of the Hybrid Ministry Show we want to explore the Future of Youth Ministry in the Local Church.
We’re going to lean into the idea, and namesake of our show, and truly unpack the idea of: “Hybrid Ministry”

😡 Additionally, I’m going to answer the question: Does God Hate Social Media?

👌 And give you 3 Practical Tips that you can begin implementing into your student ministry space: TODAY

🔓The Church needs to unlock & unleash the next generation.
They are the church of now.
And Gone are the days of the one-size-fits all approaches to youth ministries.

🎨 It’s about learning and finding where youth people are, embracing diversity and creativity.

🆓 FREEBIES 🆓
📅 "1 Month Done for You Social Media Posting Tool"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

📹 "Adobe Premiere Pro Presets for Animating Layers"

https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

OPUS.PRO FOR AI SHORTS & REELS

https://www.opus.pro/?via=a5d361

👉 STAY CONNECTED
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick

Website: https://www.hybridministry.xyz

📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/067

//BRACKETS
https://www.downloadyouthministry.com/p/the-big-game-food-bracket/winter/the-big-game-8544.html
https://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.html
https://www.downloadyouthministry.com/p/the-student-ministry-bracket-of-epic-things/games-3974.html

//SCULPT IT
https://www.downloadyouthministry.com/p/sculpt-it/games/humor-8503.html

//SOCIAL CHALLENGE PLAYLIST
https://www.youtube.com/watch?v=TNYRk3l4M-4&list=PL_FbsNmRvDjempodvm_5FsqwakX6OidCd

//SPIRITUAL RESOURCES
https://www.dropbox.com/scl/fo/l6cp97ufmwn8gfpfkxbte/h?rlkey=s5hb09c6d6x1u9iqcdz5j1aya&dl=0

//DUCK, DUCK, TRIVIA

https://www.downloadyouthministry.com/p/duck-duck-trivia/trivia-8705.html

🕰️TIMECODES
00:00-02:03 The Future of Church Youth Ministry
02:03-09:08 What does Hybrid Ministry mean?
09:08-17:29 The Biblical Basis for Digital Expressions of Church
17:29-29:48 3 Ways to Invest in your Online Presence

29:48-36:25 The Challenge of a Strong Digital Presence

✍️TRANSCRIPT
Try Transcribing for Yourself at Rev.Com
rev.pxf.io/R5nDOa

Nick Clason (00:00):
In this episode, we are going to be exploring the question, does God hate us using social media? We're also going to be looking at unpacking and exploring and talking about the future of the church and the future of youth ministry. And finally, we are going to help lean into this idea of hybrid ministry. What is it? How do we implement it? What are the downsides of it? And lastly, we are going to offer three practical tips to help you win in your church and in your student ministry. And as always, there will be game ideas because that's just a part of the thing. The church is at this crossroads where they need to look at unlock and unleash the next generation because the next generation is the church of today, not the church of the future. Gone are the days of the one size fits all youth ministries, and so we need to help explore and unlock for you what's going to work in your context.

Nick Clason (01:03):
It's about us learning diversity, creativity, and leaning into the individuality of each and every one of our students, and to help do that, to help lean into the creativity. This is why I believe that the digital space is such a great opportunity for us. In fact, I have a done for you resource if you are just kind of floundering and have no idea where to go, and that's what we talked about in this video that's going to be linked right here at the top of the screen, TikTok versus Instagram versus YouTube because we are going to help you navigate the best social media to go all in on your context as well as give you a free ebook that's linked right down here below in the description to help you navigate social media for your church and for your student ministry. But without any further ado, let's dive into this episode, the future of the church, the future of youth ministry, and what exactly is hybrid ministry.

Nick Clason (02:02):
Let's go. Well, hey everyone. Welcome to the Hybrid Ministry Show. If you and I haven't had a chance to meet yet, my name is Nick Clason. I am a almost 13 year youth ministry veteran, currently living and working in the D F W Dallas-Fort Worth area. And I am on a mission to help churches and youth ministries realize their potential for what they can do with digital ministry and in the digital space. In fact, that's why I have this entire podcast, this entire YouTube channel. In fact, if you didn't know, we are a podcast, so you can check out the show notes for link to our full transcripts@hybridministry.xyz, but you might be asking what even is hybrid ministry? What even does that mean? And it's a little bit of a made up word I would say, but the idea of a hybrid thing, I think about it as a football fan. Think about Teem Hill of the New Orleans Saints, right? He's a hybrid style player. He can play,

Nick Clason (02:59):
He can get under center, he can snap the ball and throw it, but he's also got some kind of tight end skills, some kind of H back type skills. Or as an old timey Colts fan, Dallas Clark was a great hybrid or H back style of player. He didn't fit into a one size fits all mold. And that's really my heart behind what I think hybrid ministry is another really great example. I've used it before, so if you're a long time listener, you've maybe heard it, but the idea of Home Depot when I am a customer, I am a customer of Home Depot and so if on any given Saturday I'm just feeling Super dad and I want to throw on my cargo shorts and my new balance shoes and just go peruse the aisles of Home Depot, I can do that. I can experience Home Depot in a physical sense.

Nick Clason (03:47):
However, at the same time, if I don't have time to do that and I just want to place an order online, I can jump on their app and I can do that as well. But the third option is probably my favorite is a hybrid relationship with Home Depot where I grab my cell phone, I download their app while I'm in the store, I search for the thing I need, it tells me the exact aisle and bay number and location of my thing and I can walk straight there. I have a digital relationship with Home Depot while I am physically in the store at the physical location. And I think in a lot of cases that's the way that our churches need to start just thinking about because in a lot of times, especially with Covid, we did not have the physical as an option. And so we all moved to digital and it was an amazing opportunity.

Nick Clason (04:41):
I think a lot of churches learned a lot. I think a lot of churches are still doing things now as a result of what happened during the pandemic, but now as restrictions have lifted and people have gone more and more back into church on a regular basis, churches have been like that stunk. Let's go back to what we know and there is so much value in what can happen in an interpersonal relationship. Please, I want you to hear that from me. I want you to know my heart, but I also believe that, I mean, you know this right there are 168 hours per week in any given week, but most churches really only focus on the one or two hours that you have a programmed scheduled event. It's like the evening news or it's, it's like sitcom appointment television. If you want to know what's going on in this series, then you better be here at 10:30 AM and that's the only time that you're ever going to know what we're talking about.

Nick Clason (05:37):
And honestly, let's be honest, churches, that is a really selfish and kind of vain approach. The only way for people to grow is to make your thing appointment calendaring in their life, and that's just not the world that we live in anymore. You're going to have people do that and because you do have some people do that, you think everybody should adopt that approach. Meanwhile, there are people who do want to grow in their faith and do want to have a relationship with you and your church. However, their schedule may not allow for it. Like I know this coming Saturday we are hosting a national day of youth ministry volunteer training by D Y M, shout out d y m, but the problem is my boys have their very first game of T-ball and so unfortunately my wife can't, as a super rockstar volunteer that she is, she's not going to be able to make a portion of that training.

Nick Clason (06:29):
Does that mean that she doesn't care about youth ministry and teenagers and her role in our church? Not at all. She's busy. She's got something else going on and so we always have to think and accommodate for that. And I think a lot of times churches are just like, you need to prioritize this. And that's true. Hearing me say that I believe that our people need to prioritize the things of God. However, I also believe that we are now in a time and in a space in 2023 and beyond where we can offer things to people that they can consume, that they can learn, that they can come to understand, that they can gather teachings about the importance of what our church is doing, what our church is offering in a hybrid type of moment. They have an in-person relationship with our church, but they can lean into the digital and I think a lot of churches are approaching digital as the outreach arm and that's really all it does.

Nick Clason (07:24):
And then once you've come and decided to commit to the church, then you have to shift to completely in person. And I just want to tell you, I don't live that way. I got a speeding ticket last week. It was awful. I was going way too fast in zone. That should have been a much faster speed limit, but it's a speed trap. And after paying a $346 yesterday, I had the option to call to go in person or to go online to remedy that. Guess which option I chose? Just like all of you, I chose the online option. If there's a way to do it where it can be more convenient and it doesn't hinder the relationship, and I think that's what we need to do. So hybrid, it's not just about in-person or it's not just about digital. It's about finding a way to marry those two environments so that people can have a holistic and much more robust relationship with your church.

Nick Clason (08:24):
Hey, listen, I hope you're getting value out of this video and we're going to continue on and we have all kinds of other videos like this, and so it would be incredible if you hit the subscribe button so that you get notified every single time we drop a video like this and listen, it costs you nothing but a really does help us out. So if you would like this video and maybe even share this along with a friend or someone else that you know who's a youth pastor or a church communications person because we are on a mission to help churches lean into the hybrid side of their ministry. But let's move on. Let's answer next question. Does God hate social media and what is there if, is there a biblical basis for leaning into digital and hybrid ministry? Let's check it out. So I know a lot of pastors, I know a lot of people, I know a lot of leaders who encourage people to lean away from digital media, social media as a means of discipleship and a means of growth.

Nick Clason (09:23):
And I think in a lot of cases that that's really a healthy practice for a lot of people. I think with unfettered, unfiltered access to just doom scrolling social media time and time and time and time and time again, which I actually didn't mean to turn. Oh look, there's me. I didn't mean to turn my phone on doing that, but when people just do that over and over and over again, I know that it is not healthy. There are some definite downfalls and some definite payrolls to doing that. However, I also know that I need this thing to keep track of my calendar. I need that thing to read email. I need that thing to track my receipts. I need that thing to get me somewhere in a turn by turn. G P SS navigation system. That thing right there is where my wife and Mike's grocery list lives.

Nick Clason (10:14):
It lives in a digital format on our phone that we both have access to like a shared list. And so this thing is going nowhere. And so instead of just coaching people to throw it in the fire and be done with it, while that may be what some people need to do, I think we also need to begin to think about how can we help coach people through having a cell phone? Yes, there are bad and evil things on cell phones. If you have a teenage boy, a teenage girl, the pitfalls of pornography and what is available to them in their pocket at any given moment is dangerous. However, that's not going anywhere for them and unless mom and dad want to rip that away from them, they are going to have a cell phone. So how do we help them walk through and wade through the difficulties of that reality while also realizing that in many cases this is a necessary commodity for most people in America in 2023 and beyond?

Nick Clason (11:22):
I do actually believe that the Bible speaks about this and one of my favorite kind of passages of it, obviously it's not directly talking about cell phones and digital media because that didn't exist, but the principle I do believe exists. So in Jeremiah chapter 29, which is everyone's favorite bookstore, Bible verse Jeremiah 29 11, we're going to read it here in just a second, but actually starting in verse five is where we're going to start reading so that you for perhaps the first time in your life can get to hear Jeremiah 29 11 in its full context. But Jeremiah is writing to the Babylonian people who are in exile in, or I'm sorry, he's running to the Jewish people who are in exile in Babylon. So God's people are in a foreign land and he addresses their concerns. Here's what he says. I want you to build homes.

Nick Clason (12:16):
I want you to plan to stay. I want you to plant gardens, eat the food that they produce, marry and have children, and then find spouses for them so that they may have many grandchildren. Multiply, don't dwindle away and work for the peace and the prosperity of the city where I sent you into exile. Pray to the Lord for it, for its welfare and it will determine then ultimately your welfare. Verse eight says, this is what the Lord of the heavens armies, the God of Israel says, do not let your prophets and fortune tellers, tellers who are with you in Babylon trick you do not listen to their dreams because they're telling you lies in my name. I have not sent them, says the Lord. This is what the Lord says. You'll be in Babylon for 70 years, but then I will come and do for you all the good things I have promised and I will bring you home again for I know the plans.

Nick Clason (13:11):
Here it is, guys. Verse 11, for I know the plans I have for you, says the Lord, the plans for good, not for disaster. To give you a future and hope. I think that what God is basically saying in this verse is he's saying, invest in the place in which I have placed you. And he's saying, embrace the things of the land, of the place of the climate, of the context of which I have placed you and to the Jewish people that meant plant gardens, intermarry, have children, have grandchildren, pray for the prosperity of Babylon because that will determine and dictate the prosperity of you and your life. And in a lot of the same ways, I believe that technology is the opportunity for us to enter into a digital landscape and a digital Babylon, so to speak. And so we have the chance to lean into it.

Nick Clason (14:01):
We have the chance to go towards what the people of our day are using and navigating, and we have the chance to redeem it. We have the chance to bring light into it. We have the chance to sprinkle in and even more than just sprinkle, but fully embrace and bring the great message of hope of the gospel into a digital and hybrid space. And most of the times, the pastors that I have interacted with are saying cell phones are bad and evil because most people have really bad habits with it. And so they're saying, so just don't do it. You don't need it. You don't need a digital Bible. Go get your paper Bible. I'm just saying, listen, if you're a youth pastor and you're ministering to a 13 year old who just got a new cell phone, that's really not going to play very well to them.

Nick Clason (14:50):
I'm not saying that we should just cater to people. Discipleship is difficult and often we get the root word discipline from it, and so it's going to require some hard and difficult conversations. But all that being said, we are not going to successfully push people away from it and just I, listen, I get it just because, oh, well, should we cater to bad habits? Absolutely not. But there's a lot of good that can happen on here. Right now, I play fantasy football through my cell phone because of fantasy football. I have connections with people that I have worked with in the past, my family who lives in three continents on this globe. We play fantasy football together and we connect through this. My church staff right now, we have 30 people on our church staff playing fantasy football that I am help kind of spearheading and leading, and that's helping bring about some comradery among our staff.

Nick Clason (15:47):
I read the Bible this morning on the Bible app through a plan that I subscribe to on my phone a lot of times when I don't have, and I read that on my iPad, and if I don't have my iPad, I will read it on my phone. One of my favorite apps on here is the Bible verse memory app, right? My point is that there's a lot of good that can happen through this, and I think we a lot of times want to throw the baby out with the bathwater. So let's lean in. Let's teach people how to navigate and make wise decisions and choices as they interact with digital and cell phone media. So the question that you're probably asking then if you're youth pastor, church communications person, is how do I invest in an online presence? What do I do? And I want to let you know before we dive into that, that if any of this is interesting to you, if any of this is ringing a bell, any of this is perking your interest that we have a website, hybridministry.xyz, and this episode is episode 67.

Nick Clason (16:48):
So if you go to hybridministry.xyz slash 0 6 7 link is also down below in the description along with my 43 ideas for how to lean into digital ministry. You can get full transcripts. That's one thing that we provide completely for free in every single episode in case you're out on a run and you're hearing this and you're like, dude, I need some of that. I need to take some notes and filter some of my thoughts around some of what we're listening to in this episode. Great, we got that for you. Link in the description, hybridministry.xyz/067, but let's explore and let's answer and tackle this question. How do you invest into your online presence? I have three ideas for you to help invest more into your online presence. One idea is just up your game in your social media and your digital media presence.

Nick Clason (17:41):
And so that can be all kinds of different things like your social media. Does that mean that your church or your student ministry has a pop Instagram account? I mean maybe, or is it that you launch a relevant YouTube channel maybe? Or is it that you're surfing on the TikTok trends out there on that app? TikTok could be, but whatever it is, there is an opportunity to weave in social media not only to your church attenders, but also to people out there in the world who don't know anything about you, your church or your student ministry. But my ultimate number one recommendation, especially if you're in youth ministry, and if not I still recommend this for a lot of churches, is YouTube. And what I actually have is a link in the description for how you can launch and start a YouTube channel for under $100, which by the way in 2023 is completely unheard of.

Nick Clason (18:33):
So you should definitely get in on that. But what it's going to do is it's going to help you utilize and start a channel simply using your cell phone upping and leveling up your game with some microphone gear and maybe some basic lighting to just get the ball rolling so that you can have a YouTube channel. And the reason why I believe YouTube is such a strong contender is especially if you're a youth pastor, 95% of teenagers claim to use and utilize YouTube. Meanwhile, people are getting on there and think about it, how do you engage and interact with YouTube? You probably hopped on there recently and said, how do I fix this clogged sink in my guest bathroom? Right? People are getting on there and asking specific questions, and while you may be trying to figure out how to unclog your sink, a 13 year old might be saying, why does God send good people like my grandmother to hell?

Nick Clason (19:27):
And you as a youth pastor have an opportunity to address and answer that particular and specific question. Now, tell me that that's not an amazing opportunity. We posted a video on our church's social media, our church's YouTube, the beginning of the school year called How to Ruin Your School Year. I think maybe we did the opposite of it, how to Not Ruin Your School Year, and it got like 150 views, and our audience is really not that big on YouTube. And I mean we have at least 150 students on our role and on our roster, but I know that not all of our students are subscribed to our YouTube are even really paying attention to our YouTube. So those 150 views did not all come from our students. My question is, would you like an opportunity as a youth pastor to have greater kingdom impact than you have currently right now in your local physical context?

Nick Clason (20:21):
Maybe the answer is no, but I would wonder why the answer to that would be no. Sure, you can't nuance and go as deep, dude, that was like a 12 minute video. I had enough ability to flesh things out and flesh out ideas and explain things fully and thoroughly that you might have to leave on the cutting room floor of say, a more short form vertical video-based TikTok or YouTube short or something like that. There is opportunity really there is out there to answer specific questions of teenagers. And YouTube is powered by Google the number one largest search engine of the world, and people consider YouTube to be the second largest search engine in the world. So put answers to the questions that people are going to the second largest search engine in the world in there, trying to get answers to big matters of faith and existential realities.

Nick Clason (21:15):
You have a chance to do that. And like I said, link in the description down here that will help you get your YouTube channel up the ground with just a minimal amount of gear talking head just like this video into a cell phone camera. The other idea, the third idea that I have for you are some hybrid based games if you're in youth ministry, the value of games. But one of my favorite things we do is brackets. So if March madness style, if you're a sports person, you got 64 teams, we'll do a 16 team bracket, we'll rank things kind of arbitrarily with our own sort of value-based ranking system. We have a platypus mascot in our student ministry and that was voted on competing against 16 other animals. So we had a yak and we had a lamb, which was a 16 seed, which almost won and upset the number one seed a lion.

Nick Clason (22:11):
We had a baboon on there, and what ultimately won was the platypus. I think that's the generation of Finn. And for talking one of my favorite brackets, I actually have a couple on download youth ministry. I'll put the link to those in descriptions if you want to go check 'em out or create your own. But we will do a Super Bowl food or big game day food bracket so that students can self-select what foods, what snacks are going to be at the Super Bowl party, and just a couple of weeks at the time of this recording. So probably by the time this drops, it'll be happening live. Feel free to go check it out at Cross Creek students. That's all of our handles on YouTube, Instagram, and TikTok, but we are going to be launching the world's greatest donut bracket, and it's going to be students selecting the world's greatest donut.

Nick Clason (22:58):
Here's the cool thing though. We just paid for, I don't know, a couple hundred dollars banner to be installed in one of our walls that we can reuse and replicate every single time we run a bracket. We'll probably do two or three of these a year where we can hang it in our physical space. So as students walk in, they'll see it, but then the push is for them to jump on Instagram and cast their vote, jump on social media and let it be known what they're going to be voting for. And so that's a way to be hybrid. We're talking about it, announcing it and making it a big deal in our physical space, and we're giving students even a chance to vote physically on a piece of paper, but then we're also pushing it towards digital media. Those things get a ton of traction in our context.

Nick Clason (23:47):
People talk about it, especially on staff people like which one won? How did you rank that one that it incites a little bit of faux riot. Okay. Another thing is we will do a lot of, we'll do some things called social challenges. I'll link the playlist that we do on that YouTube, but we will grab a couple of students every single Wednesday night, film them on camera, and then post that to YouTube. We'll clip it up into a short, and that'll be something that we can post on shorts as well, but that gives students a chance to compete in certain challenges or taskmaster type challenges. Again, that's a way to use the students in your physical space and promote and pump them up on your digital platforms. And other things you can do game wise is just create some sort of contest where there's a drawing contest or a sculpture contest or a dancing contest or whatever.

Nick Clason (24:42):
You can post those on social media and let people vote, cast their vote. Did you like A or B better, right? Like gingerbread houses or we'll do Plato sculpture things. I have a game on D y M called Sculpt It, and then we've done before. It's really fun. But we post all those on social media and then we let people cast their vote for the winner, and then the next time we get together the next week or that following Sunday, we'll give away a prize to the winning team or the winning table for their contribution in that game. Those are just ways to marry your in-person with your online and make it more hybrid. Make it last beyond the one hour a week that you have your students in your student ministry. Another idea, so that's just upping your digital presence game. And hey, like I said, link in the description for 40 ideas, 40 done for you ideas in vertical, vertical video based content like TikTok, YouTube shorts, Instagram reels that you can start adopting now.

Nick Clason (25:39):
And all of those ideas, by the way, are ideas that are recyclable. So for example, you can use the same, I just posted a game. We're calling it telepathy, but you can name it whatever you want to name it. I got it from some guys on YouTube shorts who call it wavelength, but one guy's thinking of a number and another guy's asking him for certain categories of things. So like the one I just posted, they asked for candy sport, clothing brand and day of the week, and then you give an item that is that number that's in your head. So my buddy was thinking of number three, and she said, candy, and he said, black licorice, which I think it's probably lower than a three if you ask me, but that's just me. And then she said, okay, how about sport? And he said, golf.

Nick Clason (26:23):
And then she said, okay, how about sport or athletic wear? And he said, new balance. And then she said, how about day of the week? And he said, Tuesday, she guessed that the number was four, but it was really three in his head, right? That's just a fun game. You can do a little bit of post-production editing if you want, even if you have no editing skills, you can do most of that on your cell phone to make that happen. By the way, I have a complete ebook, another one on how to post a TikTok from scratch. I'll also link that down below in the description. But all these are ways for you to just start taking steps to up your game and your social media. All right, the other idea, what about, so that's digital presence. What about web access, right? Is your website up to date?

Nick Clason (27:03):
That's all I'm asking. Is your website up to date? And there's this idea, do we push info to people or do we ask them to pull it for themselves? And I believe that we should do both, but I believe that you can push info, but people should always know that the answer to every single one of their questions lies on the website. So yes, send that Tuesday email reminding them about the fundraiser coming up on Saturday, but let them know that in the email, Hey, all this info is available on our website so that when Friday night rolls around and the mom and dad are thinking about how to get their kids where they need to go on Saturday, and they know that one of the kids is going to the fundraiser at church, they have to figure out where they are, what time they have to drop them off.

Nick Clason (27:46):
They don't have to go dig back through their email that they've gotten 125 other spam emails between Tuesday and Friday night. They can just go straight to your website. Is your church website up to date? Listen, people live in an on demand world. They're not relying on your email to give them the information that they need. They want to be informed, but then they also, they want to know or to go to get what they need information wise. So make sure your website is up to date. And then the third hybrid idea I have are just simply like individual tools. I'll link a few of these in the description down below. But in our student ministry, like I said, we did a video called Three Ways to Ruin Your School Year, and it was basically don't connect with God. And so in the reverse, we gave them three connections with God ideas, memorizing scripture, reading the Bible, and spending time in prayer.

Nick Clason (28:46):
And we created just a downloadable resource for them to use and utilize on their phone. It also pointed them and push them towards apps or YouVersion, Bible reading plans. So if you want to see some of those, you can check those out. But those are just ideas of things that you can help put in your student's hand. You can print physical copies if you want. You can also offer a digital version of it on your website or in an email download. And if you have an actual communications marketing department, you can put those behind Handshake websites where people have to put their name and email in, and you can use that to start building lists and things like that, which is a really good marketing practice. But if you don't want to know how to do that and you don't have a communications department, you can just put free resources on your website for people to grab, however and whenever.

Nick Clason (29:35):
But what about the challenge? What is difficult about doing this? I hear you on the other side of this video. Don't have time. No way I can do this. Great. We're going to address that in the next section. Look, I get it. This is a lot. And as I'm explaining this, you're like, bro, I don't have time to do any of this. I know it's a lot of work. In fact, there's a tension, an inherent tension that will lie when you choose to enter into a hybrid space. The best example I have is the church I worked at before here. I started out on the very first day of Covid. I don't recommend that as a strategy, but I dunno how any of you can avoid that if you're taking a new job. But because I started on the first day of Covid, the very first thing that I did that we did, that our church did, that our student ministry did was launch a YouTube channel.

Nick Clason (30:23):
Well, they already had a YouTube channel, but launch a YouTube show. We called it unscripted and most churches during Covid, it was a in-person programming, youth ministry replacement. And dude, it was innovative. It was one of a kind. I really did not see a lot of other churches doing a full on show direct to camera, not just camera in the back of the room. There was a lot of power behind it. There was a lot of creative team members, videographers, contractors that were working on it. But then, as you know, slowly covid started to kind of wind down in-person, became more and more of a thing, and we started having more and more students back on campus and back in the room, but unscripted didn't go anywhere. In fact, we wanted to let unscripted serve as the small group teaching element, teaching moment in multiple in-person small group meetings in various host home locations throughout the city that lent itself better for geography.

Nick Clason (31:33):
We were in a mega church, and so a lot of people drove many, many miles to our church. And so we could put houses 20 minutes away from the campus, but closer to where students lived. We could also offer groups on multiple days of the week as students are super, super duper busy. It was a really, really, and because Covid had ushered us into this moment, it allowed us the chance to sort of rethink and reinvent how we disseminated our teaching and got the Bible into the hands of our small group leaders and into the hands of our children. But more and more people were clamoring for on-campus stuff, especially in light of Covid. And so this tension between is this good for the show? Is this good for online? Is this good for YouTube versus is this what's best for in the room? Became this tension and ultimately became insurmountable to the point where the show got canceled.

Nick Clason (32:25):
Now, the downside, the real thing, the real rub you got to answer is we have kids sitting right in front of us every single week. Is YouTube the best strategy for those kids? That's probably got to be your number one priority, but the challenge is that there's going to be a tension between the online and the in-person constantly. And it's going to be so easy when it feels so insurmountable that you just say, forget it. I can't worry about the online anymore. I just got to focus on the in-person. And I don't necessarily have a formula or an answer for you, but what I do know is that there were some times where we did some things where we faced a challenge and we were tempted to just be like, you know what? Forget it. That's not the priority here. And we said, no, no, no, no, we're not going to do that.

Nick Clason (33:19):
We're going to lean in and we're going to figure this thing out. And so one of my favorite things, in fact, I have a game that sort of tried to mimic it. It's not as good though because it's not like a full on show with our youth pastors and our personalities, but it's called Duck Duck Trivia, and it's where you play duck, duck goose in a circle. But in the meantime, there's a trivia game happening on the screen. I have it on D y m, but we did a version of it with our show. And anytime you heard a squeak with one of the rubber ducks that we had, people had to get up and play duck, duck goose in the room while also paying attention to the screen and playing trivia. I created a sheet, a downloadable note sheet for them to keep track of and take notes of.

Nick Clason (33:59):
The point I'm making with all that is that there was a way to win in the room and win online, and it was epic. You know what I mean? But you got to spend more time and you got to think outside the box. You can't just throw a four corners game on the screen and be like, that's going to crush on YouTube. It just might not. The other challenge of it is just going to be a time constraints challenge, right? Digital media, video editing, graphic design soaks up a lot of time. And if you're a lone ranger, if you're a one man band, if you're doing this on your own, bro, I get it, you're going to be spending a lot of time on it. Again, the temptation is going to be to just throw it out, throw the baby out with the bath water, don't need it anymore.

Nick Clason (34:42):
But if you lean into it, you can find some good on the other side of the mountain there. The fact is, you just have to value it. Your church has to value it. Your supervisor has to value you spending your time on it and notice and point out and know that it is making a difference, even if it's not seen and felt immediately right away. And that's the, that's the third shadow side. You have to determine your win with this because the payoff for digital is not immediate. And you have to answer questions like, is this to reach outsiders? Is this to serve and help mature our insiders? What is the real reason behind this? But here's my thing, because of what Jeremiah said in Jeremiah chapter 29, I do believe we should invest in where we are. So I think out of this video, I'd love to encourage you, I'd even love to hear from you, comment below, but what's one next action step that you're going to take today?

Nick Clason (35:33):
Maybe it's just like, you know what? I'm going to stop just only posting announcement graphics to my Instagram. I'm going to start leaning in a little bit to an Instagram strategy. Maybe it's I'm going to launch a YouTube channel. Hit that link in description, a hundred dollars, YouTube starter kit, whatever the case might be, what is going to be your next step, but just start now. But listen, remember, grab my surefire resource 40 done for you ideas to help you just navigate this link in the description or in the show notes, hybridministry.xyz, and right here, this is why every single church needs a strong digital presence. I flesh it out, I explain it. I give you my strategy in this video. It's linked right here on the screen. Go check that out or go check out this YouTube playlist video teaching you how to start your YouTube channel from scratch. But we're trying to make digital ministry accessible, reachable possible, so don't forget, and as always, stay hybrid.

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DESCRIPTION
⛪ In this episode of the Hybrid Ministry Show we want to explore the Future of Youth Ministry in the Local Church.
We’re going to lean into the idea, and namesake of our show, and truly unpack the idea of: “Hybrid Ministry”

😡 Additionally, I’m going to answer the question: Does God Hate Social Media?

👌 And give you 3 Practical Tips that you can begin implementing into your student ministry space: TODAY

🔓The Church needs to unlock & unleash the next generation.
They are the church of now.
And Gone are the days of the one-size-fits all approaches to youth ministries.

🎨 It’s about learning and finding where youth people are, embracing diversity and creativity.

🆓 FREEBIES 🆓
📅 "1 Month Done for You Social Media Posting Tool"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

📹 "Adobe Premiere Pro Presets for Animating Layers"

https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

OPUS.PRO FOR AI SHORTS & REELS

https://www.opus.pro/?via=a5d361

👉 STAY CONNECTED
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick

Website: https://www.hybridministry.xyz

📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/067

//BRACKETS
https://www.downloadyouthministry.com/p/the-big-game-food-bracket/winter/the-big-game-8544.html
https://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.html
https://www.downloadyouthministry.com/p/the-student-ministry-bracket-of-epic-things/games-3974.html

//SCULPT IT
https://www.downloadyouthministry.com/p/sculpt-it/games/humor-8503.html

//SOCIAL CHALLENGE PLAYLIST
https://www.youtube.com/watch?v=TNYRk3l4M-4&list=PL_FbsNmRvDjempodvm_5FsqwakX6OidCd

//SPIRITUAL RESOURCES
https://www.dropbox.com/scl/fo/l6cp97ufmwn8gfpfkxbte/h?rlkey=s5hb09c6d6x1u9iqcdz5j1aya&dl=0

//DUCK, DUCK, TRIVIA

https://www.downloadyouthministry.com/p/duck-duck-trivia/trivia-8705.html

🕰️TIMECODES
00:00-02:03 The Future of Church Youth Ministry
02:03-09:08 What does Hybrid Ministry mean?
09:08-17:29 The Biblical Basis for Digital Expressions of Church
17:29-29:48 3 Ways to Invest in your Online Presence

29:48-36:25 The Challenge of a Strong Digital Presence

✍️TRANSCRIPT
Try Transcribing for Yourself at Rev.Com
rev.pxf.io/R5nDOa

Nick Clason (00:00):
In this episode, we are going to be exploring the question, does God hate us using social media? We're also going to be looking at unpacking and exploring and talking about the future of the church and the future of youth ministry. And finally, we are going to help lean into this idea of hybrid ministry. What is it? How do we implement it? What are the downsides of it? And lastly, we are going to offer three practical tips to help you win in your church and in your student ministry. And as always, there will be game ideas because that's just a part of the thing. The church is at this crossroads where they need to look at unlock and unleash the next generation because the next generation is the church of today, not the church of the future. Gone are the days of the one size fits all youth ministries, and so we need to help explore and unlock for you what's going to work in your context.

Nick Clason (01:03):
It's about us learning diversity, creativity, and leaning into the individuality of each and every one of our students, and to help do that, to help lean into the creativity. This is why I believe that the digital space is such a great opportunity for us. In fact, I have a done for you resource if you are just kind of floundering and have no idea where to go, and that's what we talked about in this video that's going to be linked right here at the top of the screen, TikTok versus Instagram versus YouTube because we are going to help you navigate the best social media to go all in on your context as well as give you a free ebook that's linked right down here below in the description to help you navigate social media for your church and for your student ministry. But without any further ado, let's dive into this episode, the future of the church, the future of youth ministry, and what exactly is hybrid ministry.

Nick Clason (02:02):
Let's go. Well, hey everyone. Welcome to the Hybrid Ministry Show. If you and I haven't had a chance to meet yet, my name is Nick Clason. I am a almost 13 year youth ministry veteran, currently living and working in the D F W Dallas-Fort Worth area. And I am on a mission to help churches and youth ministries realize their potential for what they can do with digital ministry and in the digital space. In fact, that's why I have this entire podcast, this entire YouTube channel. In fact, if you didn't know, we are a podcast, so you can check out the show notes for link to our full transcripts@hybridministry.xyz, but you might be asking what even is hybrid ministry? What even does that mean? And it's a little bit of a made up word I would say, but the idea of a hybrid thing, I think about it as a football fan. Think about Teem Hill of the New Orleans Saints, right? He's a hybrid style player. He can play,

Nick Clason (02:59):
He can get under center, he can snap the ball and throw it, but he's also got some kind of tight end skills, some kind of H back type skills. Or as an old timey Colts fan, Dallas Clark was a great hybrid or H back style of player. He didn't fit into a one size fits all mold. And that's really my heart behind what I think hybrid ministry is another really great example. I've used it before, so if you're a long time listener, you've maybe heard it, but the idea of Home Depot when I am a customer, I am a customer of Home Depot and so if on any given Saturday I'm just feeling Super dad and I want to throw on my cargo shorts and my new balance shoes and just go peruse the aisles of Home Depot, I can do that. I can experience Home Depot in a physical sense.

Nick Clason (03:47):
However, at the same time, if I don't have time to do that and I just want to place an order online, I can jump on their app and I can do that as well. But the third option is probably my favorite is a hybrid relationship with Home Depot where I grab my cell phone, I download their app while I'm in the store, I search for the thing I need, it tells me the exact aisle and bay number and location of my thing and I can walk straight there. I have a digital relationship with Home Depot while I am physically in the store at the physical location. And I think in a lot of cases that's the way that our churches need to start just thinking about because in a lot of times, especially with Covid, we did not have the physical as an option. And so we all moved to digital and it was an amazing opportunity.

Nick Clason (04:41):
I think a lot of churches learned a lot. I think a lot of churches are still doing things now as a result of what happened during the pandemic, but now as restrictions have lifted and people have gone more and more back into church on a regular basis, churches have been like that stunk. Let's go back to what we know and there is so much value in what can happen in an interpersonal relationship. Please, I want you to hear that from me. I want you to know my heart, but I also believe that, I mean, you know this right there are 168 hours per week in any given week, but most churches really only focus on the one or two hours that you have a programmed scheduled event. It's like the evening news or it's, it's like sitcom appointment television. If you want to know what's going on in this series, then you better be here at 10:30 AM and that's the only time that you're ever going to know what we're talking about.

Nick Clason (05:37):
And honestly, let's be honest, churches, that is a really selfish and kind of vain approach. The only way for people to grow is to make your thing appointment calendaring in their life, and that's just not the world that we live in anymore. You're going to have people do that and because you do have some people do that, you think everybody should adopt that approach. Meanwhile, there are people who do want to grow in their faith and do want to have a relationship with you and your church. However, their schedule may not allow for it. Like I know this coming Saturday we are hosting a national day of youth ministry volunteer training by D Y M, shout out d y m, but the problem is my boys have their very first game of T-ball and so unfortunately my wife can't, as a super rockstar volunteer that she is, she's not going to be able to make a portion of that training.

Nick Clason (06:29):
Does that mean that she doesn't care about youth ministry and teenagers and her role in our church? Not at all. She's busy. She's got something else going on and so we always have to think and accommodate for that. And I think a lot of times churches are just like, you need to prioritize this. And that's true. Hearing me say that I believe that our people need to prioritize the things of God. However, I also believe that we are now in a time and in a space in 2023 and beyond where we can offer things to people that they can consume, that they can learn, that they can come to understand, that they can gather teachings about the importance of what our church is doing, what our church is offering in a hybrid type of moment. They have an in-person relationship with our church, but they can lean into the digital and I think a lot of churches are approaching digital as the outreach arm and that's really all it does.

Nick Clason (07:24):
And then once you've come and decided to commit to the church, then you have to shift to completely in person. And I just want to tell you, I don't live that way. I got a speeding ticket last week. It was awful. I was going way too fast in zone. That should have been a much faster speed limit, but it's a speed trap. And after paying a $346 yesterday, I had the option to call to go in person or to go online to remedy that. Guess which option I chose? Just like all of you, I chose the online option. If there's a way to do it where it can be more convenient and it doesn't hinder the relationship, and I think that's what we need to do. So hybrid, it's not just about in-person or it's not just about digital. It's about finding a way to marry those two environments so that people can have a holistic and much more robust relationship with your church.

Nick Clason (08:24):
Hey, listen, I hope you're getting value out of this video and we're going to continue on and we have all kinds of other videos like this, and so it would be incredible if you hit the subscribe button so that you get notified every single time we drop a video like this and listen, it costs you nothing but a really does help us out. So if you would like this video and maybe even share this along with a friend or someone else that you know who's a youth pastor or a church communications person because we are on a mission to help churches lean into the hybrid side of their ministry. But let's move on. Let's answer next question. Does God hate social media and what is there if, is there a biblical basis for leaning into digital and hybrid ministry? Let's check it out. So I know a lot of pastors, I know a lot of people, I know a lot of leaders who encourage people to lean away from digital media, social media as a means of discipleship and a means of growth.

Nick Clason (09:23):
And I think in a lot of cases that that's really a healthy practice for a lot of people. I think with unfettered, unfiltered access to just doom scrolling social media time and time and time and time and time again, which I actually didn't mean to turn. Oh look, there's me. I didn't mean to turn my phone on doing that, but when people just do that over and over and over again, I know that it is not healthy. There are some definite downfalls and some definite payrolls to doing that. However, I also know that I need this thing to keep track of my calendar. I need that thing to read email. I need that thing to track my receipts. I need that thing to get me somewhere in a turn by turn. G P SS navigation system. That thing right there is where my wife and Mike's grocery list lives.

Nick Clason (10:14):
It lives in a digital format on our phone that we both have access to like a shared list. And so this thing is going nowhere. And so instead of just coaching people to throw it in the fire and be done with it, while that may be what some people need to do, I think we also need to begin to think about how can we help coach people through having a cell phone? Yes, there are bad and evil things on cell phones. If you have a teenage boy, a teenage girl, the pitfalls of pornography and what is available to them in their pocket at any given moment is dangerous. However, that's not going anywhere for them and unless mom and dad want to rip that away from them, they are going to have a cell phone. So how do we help them walk through and wade through the difficulties of that reality while also realizing that in many cases this is a necessary commodity for most people in America in 2023 and beyond?

Nick Clason (11:22):
I do actually believe that the Bible speaks about this and one of my favorite kind of passages of it, obviously it's not directly talking about cell phones and digital media because that didn't exist, but the principle I do believe exists. So in Jeremiah chapter 29, which is everyone's favorite bookstore, Bible verse Jeremiah 29 11, we're going to read it here in just a second, but actually starting in verse five is where we're going to start reading so that you for perhaps the first time in your life can get to hear Jeremiah 29 11 in its full context. But Jeremiah is writing to the Babylonian people who are in exile in, or I'm sorry, he's running to the Jewish people who are in exile in Babylon. So God's people are in a foreign land and he addresses their concerns. Here's what he says. I want you to build homes.

Nick Clason (12:16):
I want you to plan to stay. I want you to plant gardens, eat the food that they produce, marry and have children, and then find spouses for them so that they may have many grandchildren. Multiply, don't dwindle away and work for the peace and the prosperity of the city where I sent you into exile. Pray to the Lord for it, for its welfare and it will determine then ultimately your welfare. Verse eight says, this is what the Lord of the heavens armies, the God of Israel says, do not let your prophets and fortune tellers, tellers who are with you in Babylon trick you do not listen to their dreams because they're telling you lies in my name. I have not sent them, says the Lord. This is what the Lord says. You'll be in Babylon for 70 years, but then I will come and do for you all the good things I have promised and I will bring you home again for I know the plans.

Nick Clason (13:11):
Here it is, guys. Verse 11, for I know the plans I have for you, says the Lord, the plans for good, not for disaster. To give you a future and hope. I think that what God is basically saying in this verse is he's saying, invest in the place in which I have placed you. And he's saying, embrace the things of the land, of the place of the climate, of the context of which I have placed you and to the Jewish people that meant plant gardens, intermarry, have children, have grandchildren, pray for the prosperity of Babylon because that will determine and dictate the prosperity of you and your life. And in a lot of the same ways, I believe that technology is the opportunity for us to enter into a digital landscape and a digital Babylon, so to speak. And so we have the chance to lean into it.

Nick Clason (14:01):
We have the chance to go towards what the people of our day are using and navigating, and we have the chance to redeem it. We have the chance to bring light into it. We have the chance to sprinkle in and even more than just sprinkle, but fully embrace and bring the great message of hope of the gospel into a digital and hybrid space. And most of the times, the pastors that I have interacted with are saying cell phones are bad and evil because most people have really bad habits with it. And so they're saying, so just don't do it. You don't need it. You don't need a digital Bible. Go get your paper Bible. I'm just saying, listen, if you're a youth pastor and you're ministering to a 13 year old who just got a new cell phone, that's really not going to play very well to them.

Nick Clason (14:50):
I'm not saying that we should just cater to people. Discipleship is difficult and often we get the root word discipline from it, and so it's going to require some hard and difficult conversations. But all that being said, we are not going to successfully push people away from it and just I, listen, I get it just because, oh, well, should we cater to bad habits? Absolutely not. But there's a lot of good that can happen on here. Right now, I play fantasy football through my cell phone because of fantasy football. I have connections with people that I have worked with in the past, my family who lives in three continents on this globe. We play fantasy football together and we connect through this. My church staff right now, we have 30 people on our church staff playing fantasy football that I am help kind of spearheading and leading, and that's helping bring about some comradery among our staff.

Nick Clason (15:47):
I read the Bible this morning on the Bible app through a plan that I subscribe to on my phone a lot of times when I don't have, and I read that on my iPad, and if I don't have my iPad, I will read it on my phone. One of my favorite apps on here is the Bible verse memory app, right? My point is that there's a lot of good that can happen through this, and I think we a lot of times want to throw the baby out with the bathwater. So let's lean in. Let's teach people how to navigate and make wise decisions and choices as they interact with digital and cell phone media. So the question that you're probably asking then if you're youth pastor, church communications person, is how do I invest in an online presence? What do I do? And I want to let you know before we dive into that, that if any of this is interesting to you, if any of this is ringing a bell, any of this is perking your interest that we have a website, hybridministry.xyz, and this episode is episode 67.

Nick Clason (16:48):
So if you go to hybridministry.xyz slash 0 6 7 link is also down below in the description along with my 43 ideas for how to lean into digital ministry. You can get full transcripts. That's one thing that we provide completely for free in every single episode in case you're out on a run and you're hearing this and you're like, dude, I need some of that. I need to take some notes and filter some of my thoughts around some of what we're listening to in this episode. Great, we got that for you. Link in the description, hybridministry.xyz/067, but let's explore and let's answer and tackle this question. How do you invest into your online presence? I have three ideas for you to help invest more into your online presence. One idea is just up your game in your social media and your digital media presence.

Nick Clason (17:41):
And so that can be all kinds of different things like your social media. Does that mean that your church or your student ministry has a pop Instagram account? I mean maybe, or is it that you launch a relevant YouTube channel maybe? Or is it that you're surfing on the TikTok trends out there on that app? TikTok could be, but whatever it is, there is an opportunity to weave in social media not only to your church attenders, but also to people out there in the world who don't know anything about you, your church or your student ministry. But my ultimate number one recommendation, especially if you're in youth ministry, and if not I still recommend this for a lot of churches, is YouTube. And what I actually have is a link in the description for how you can launch and start a YouTube channel for under $100, which by the way in 2023 is completely unheard of.

Nick Clason (18:33):
So you should definitely get in on that. But what it's going to do is it's going to help you utilize and start a channel simply using your cell phone upping and leveling up your game with some microphone gear and maybe some basic lighting to just get the ball rolling so that you can have a YouTube channel. And the reason why I believe YouTube is such a strong contender is especially if you're a youth pastor, 95% of teenagers claim to use and utilize YouTube. Meanwhile, people are getting on there and think about it, how do you engage and interact with YouTube? You probably hopped on there recently and said, how do I fix this clogged sink in my guest bathroom? Right? People are getting on there and asking specific questions, and while you may be trying to figure out how to unclog your sink, a 13 year old might be saying, why does God send good people like my grandmother to hell?

Nick Clason (19:27):
And you as a youth pastor have an opportunity to address and answer that particular and specific question. Now, tell me that that's not an amazing opportunity. We posted a video on our church's social media, our church's YouTube, the beginning of the school year called How to Ruin Your School Year. I think maybe we did the opposite of it, how to Not Ruin Your School Year, and it got like 150 views, and our audience is really not that big on YouTube. And I mean we have at least 150 students on our role and on our roster, but I know that not all of our students are subscribed to our YouTube are even really paying attention to our YouTube. So those 150 views did not all come from our students. My question is, would you like an opportunity as a youth pastor to have greater kingdom impact than you have currently right now in your local physical context?

Nick Clason (20:21):
Maybe the answer is no, but I would wonder why the answer to that would be no. Sure, you can't nuance and go as deep, dude, that was like a 12 minute video. I had enough ability to flesh things out and flesh out ideas and explain things fully and thoroughly that you might have to leave on the cutting room floor of say, a more short form vertical video-based TikTok or YouTube short or something like that. There is opportunity really there is out there to answer specific questions of teenagers. And YouTube is powered by Google the number one largest search engine of the world, and people consider YouTube to be the second largest search engine in the world. So put answers to the questions that people are going to the second largest search engine in the world in there, trying to get answers to big matters of faith and existential realities.

Nick Clason (21:15):
You have a chance to do that. And like I said, link in the description down here that will help you get your YouTube channel up the ground with just a minimal amount of gear talking head just like this video into a cell phone camera. The other idea, the third idea that I have for you are some hybrid based games if you're in youth ministry, the value of games. But one of my favorite things we do is brackets. So if March madness style, if you're a sports person, you got 64 teams, we'll do a 16 team bracket, we'll rank things kind of arbitrarily with our own sort of value-based ranking system. We have a platypus mascot in our student ministry and that was voted on competing against 16 other animals. So we had a yak and we had a lamb, which was a 16 seed, which almost won and upset the number one seed a lion.

Nick Clason (22:11):
We had a baboon on there, and what ultimately won was the platypus. I think that's the generation of Finn. And for talking one of my favorite brackets, I actually have a couple on download youth ministry. I'll put the link to those in descriptions if you want to go check 'em out or create your own. But we will do a Super Bowl food or big game day food bracket so that students can self-select what foods, what snacks are going to be at the Super Bowl party, and just a couple of weeks at the time of this recording. So probably by the time this drops, it'll be happening live. Feel free to go check it out at Cross Creek students. That's all of our handles on YouTube, Instagram, and TikTok, but we are going to be launching the world's greatest donut bracket, and it's going to be students selecting the world's greatest donut.

Nick Clason (22:58):
Here's the cool thing though. We just paid for, I don't know, a couple hundred dollars banner to be installed in one of our walls that we can reuse and replicate every single time we run a bracket. We'll probably do two or three of these a year where we can hang it in our physical space. So as students walk in, they'll see it, but then the push is for them to jump on Instagram and cast their vote, jump on social media and let it be known what they're going to be voting for. And so that's a way to be hybrid. We're talking about it, announcing it and making it a big deal in our physical space, and we're giving students even a chance to vote physically on a piece of paper, but then we're also pushing it towards digital media. Those things get a ton of traction in our context.

Nick Clason (23:47):
People talk about it, especially on staff people like which one won? How did you rank that one that it incites a little bit of faux riot. Okay. Another thing is we will do a lot of, we'll do some things called social challenges. I'll link the playlist that we do on that YouTube, but we will grab a couple of students every single Wednesday night, film them on camera, and then post that to YouTube. We'll clip it up into a short, and that'll be something that we can post on shorts as well, but that gives students a chance to compete in certain challenges or taskmaster type challenges. Again, that's a way to use the students in your physical space and promote and pump them up on your digital platforms. And other things you can do game wise is just create some sort of contest where there's a drawing contest or a sculpture contest or a dancing contest or whatever.

Nick Clason (24:42):
You can post those on social media and let people vote, cast their vote. Did you like A or B better, right? Like gingerbread houses or we'll do Plato sculpture things. I have a game on D y M called Sculpt It, and then we've done before. It's really fun. But we post all those on social media and then we let people cast their vote for the winner, and then the next time we get together the next week or that following Sunday, we'll give away a prize to the winning team or the winning table for their contribution in that game. Those are just ways to marry your in-person with your online and make it more hybrid. Make it last beyond the one hour a week that you have your students in your student ministry. Another idea, so that's just upping your digital presence game. And hey, like I said, link in the description for 40 ideas, 40 done for you ideas in vertical, vertical video based content like TikTok, YouTube shorts, Instagram reels that you can start adopting now.

Nick Clason (25:39):
And all of those ideas, by the way, are ideas that are recyclable. So for example, you can use the same, I just posted a game. We're calling it telepathy, but you can name it whatever you want to name it. I got it from some guys on YouTube shorts who call it wavelength, but one guy's thinking of a number and another guy's asking him for certain categories of things. So like the one I just posted, they asked for candy sport, clothing brand and day of the week, and then you give an item that is that number that's in your head. So my buddy was thinking of number three, and she said, candy, and he said, black licorice, which I think it's probably lower than a three if you ask me, but that's just me. And then she said, okay, how about sport? And he said, golf.

Nick Clason (26:23):
And then she said, okay, how about sport or athletic wear? And he said, new balance. And then she said, how about day of the week? And he said, Tuesday, she guessed that the number was four, but it was really three in his head, right? That's just a fun game. You can do a little bit of post-production editing if you want, even if you have no editing skills, you can do most of that on your cell phone to make that happen. By the way, I have a complete ebook, another one on how to post a TikTok from scratch. I'll also link that down below in the description. But all these are ways for you to just start taking steps to up your game and your social media. All right, the other idea, what about, so that's digital presence. What about web access, right? Is your website up to date?

Nick Clason (27:03):
That's all I'm asking. Is your website up to date? And there's this idea, do we push info to people or do we ask them to pull it for themselves? And I believe that we should do both, but I believe that you can push info, but people should always know that the answer to every single one of their questions lies on the website. So yes, send that Tuesday email reminding them about the fundraiser coming up on Saturday, but let them know that in the email, Hey, all this info is available on our website so that when Friday night rolls around and the mom and dad are thinking about how to get their kids where they need to go on Saturday, and they know that one of the kids is going to the fundraiser at church, they have to figure out where they are, what time they have to drop them off.

Nick Clason (27:46):
They don't have to go dig back through their email that they've gotten 125 other spam emails between Tuesday and Friday night. They can just go straight to your website. Is your church website up to date? Listen, people live in an on demand world. They're not relying on your email to give them the information that they need. They want to be informed, but then they also, they want to know or to go to get what they need information wise. So make sure your website is up to date. And then the third hybrid idea I have are just simply like individual tools. I'll link a few of these in the description down below. But in our student ministry, like I said, we did a video called Three Ways to Ruin Your School Year, and it was basically don't connect with God. And so in the reverse, we gave them three connections with God ideas, memorizing scripture, reading the Bible, and spending time in prayer.

Nick Clason (28:46):
And we created just a downloadable resource for them to use and utilize on their phone. It also pointed them and push them towards apps or YouVersion, Bible reading plans. So if you want to see some of those, you can check those out. But those are just ideas of things that you can help put in your student's hand. You can print physical copies if you want. You can also offer a digital version of it on your website or in an email download. And if you have an actual communications marketing department, you can put those behind Handshake websites where people have to put their name and email in, and you can use that to start building lists and things like that, which is a really good marketing practice. But if you don't want to know how to do that and you don't have a communications department, you can just put free resources on your website for people to grab, however and whenever.

Nick Clason (29:35):
But what about the challenge? What is difficult about doing this? I hear you on the other side of this video. Don't have time. No way I can do this. Great. We're going to address that in the next section. Look, I get it. This is a lot. And as I'm explaining this, you're like, bro, I don't have time to do any of this. I know it's a lot of work. In fact, there's a tension, an inherent tension that will lie when you choose to enter into a hybrid space. The best example I have is the church I worked at before here. I started out on the very first day of Covid. I don't recommend that as a strategy, but I dunno how any of you can avoid that if you're taking a new job. But because I started on the first day of Covid, the very first thing that I did that we did, that our church did, that our student ministry did was launch a YouTube channel.

Nick Clason (30:23):
Well, they already had a YouTube channel, but launch a YouTube show. We called it unscripted and most churches during Covid, it was a in-person programming, youth ministry replacement. And dude, it was innovative. It was one of a kind. I really did not see a lot of other churches doing a full on show direct to camera, not just camera in the back of the room. There was a lot of power behind it. There was a lot of creative team members, videographers, contractors that were working on it. But then, as you know, slowly covid started to kind of wind down in-person, became more and more of a thing, and we started having more and more students back on campus and back in the room, but unscripted didn't go anywhere. In fact, we wanted to let unscripted serve as the small group teaching element, teaching moment in multiple in-person small group meetings in various host home locations throughout the city that lent itself better for geography.

Nick Clason (31:33):
We were in a mega church, and so a lot of people drove many, many miles to our church. And so we could put houses 20 minutes away from the campus, but closer to where students lived. We could also offer groups on multiple days of the week as students are super, super duper busy. It was a really, really, and because Covid had ushered us into this moment, it allowed us the chance to sort of rethink and reinvent how we disseminated our teaching and got the Bible into the hands of our small group leaders and into the hands of our children. But more and more people were clamoring for on-campus stuff, especially in light of Covid. And so this tension between is this good for the show? Is this good for online? Is this good for YouTube versus is this what's best for in the room? Became this tension and ultimately became insurmountable to the point where the show got canceled.

Nick Clason (32:25):
Now, the downside, the real thing, the real rub you got to answer is we have kids sitting right in front of us every single week. Is YouTube the best strategy for those kids? That's probably got to be your number one priority, but the challenge is that there's going to be a tension between the online and the in-person constantly. And it's going to be so easy when it feels so insurmountable that you just say, forget it. I can't worry about the online anymore. I just got to focus on the in-person. And I don't necessarily have a formula or an answer for you, but what I do know is that there were some times where we did some things where we faced a challenge and we were tempted to just be like, you know what? Forget it. That's not the priority here. And we said, no, no, no, no, we're not going to do that.

Nick Clason (33:19):
We're going to lean in and we're going to figure this thing out. And so one of my favorite things, in fact, I have a game that sort of tried to mimic it. It's not as good though because it's not like a full on show with our youth pastors and our personalities, but it's called Duck Duck Trivia, and it's where you play duck, duck goose in a circle. But in the meantime, there's a trivia game happening on the screen. I have it on D y m, but we did a version of it with our show. And anytime you heard a squeak with one of the rubber ducks that we had, people had to get up and play duck, duck goose in the room while also paying attention to the screen and playing trivia. I created a sheet, a downloadable note sheet for them to keep track of and take notes of.

Nick Clason (33:59):
The point I'm making with all that is that there was a way to win in the room and win online, and it was epic. You know what I mean? But you got to spend more time and you got to think outside the box. You can't just throw a four corners game on the screen and be like, that's going to crush on YouTube. It just might not. The other challenge of it is just going to be a time constraints challenge, right? Digital media, video editing, graphic design soaks up a lot of time. And if you're a lone ranger, if you're a one man band, if you're doing this on your own, bro, I get it, you're going to be spending a lot of time on it. Again, the temptation is going to be to just throw it out, throw the baby out with the bath water, don't need it anymore.

Nick Clason (34:42):
But if you lean into it, you can find some good on the other side of the mountain there. The fact is, you just have to value it. Your church has to value it. Your supervisor has to value you spending your time on it and notice and point out and know that it is making a difference, even if it's not seen and felt immediately right away. And that's the, that's the third shadow side. You have to determine your win with this because the payoff for digital is not immediate. And you have to answer questions like, is this to reach outsiders? Is this to serve and help mature our insiders? What is the real reason behind this? But here's my thing, because of what Jeremiah said in Jeremiah chapter 29, I do believe we should invest in where we are. So I think out of this video, I'd love to encourage you, I'd even love to hear from you, comment below, but what's one next action step that you're going to take today?

Nick Clason (35:33):
Maybe it's just like, you know what? I'm going to stop just only posting announcement graphics to my Instagram. I'm going to start leaning in a little bit to an Instagram strategy. Maybe it's I'm going to launch a YouTube channel. Hit that link in description, a hundred dollars, YouTube starter kit, whatever the case might be, what is going to be your next step, but just start now. But listen, remember, grab my surefire resource 40 done for you ideas to help you just navigate this link in the description or in the show notes, hybridministry.xyz, and right here, this is why every single church needs a strong digital presence. I flesh it out, I explain it. I give you my strategy in this video. It's linked right here on the screen. Go check that out or go check out this YouTube playlist video teaching you how to start your YouTube channel from scratch. But we're trying to make digital ministry accessible, reachable possible, so don't forget, and as always, stay hybrid.

]]> Episode 060: 📲 Why Every Youth Ministry Needs a Strong Social Media Presence 📲 https://www.hybridministry.xyz/060 f0c8cf7b-c6dd-492a-aabe-64e35d37a7b3 Thu, 31 Aug 2023 04:00:00 -0500 Nick Clason 060 📲 Why Every Youth Ministry Needs a Strong Social Media Presence 📲 full Nick Clason 📲 Why Every Youth Ministry Needs a Strong Social Media Presence 📲 In this episode we'll explore how your church can be more relevant in growing and reaching younger people, primarily Generation Z and Generation Alpha. Who is Gen Z? Who is Gen Alpha? And how are our churches uniquely positioned to reach them? 26:49 no 📲 Why Every Youth Ministry Needs a Strong Social Media Presence 📲 In this episode we'll give you a COMPLETELY FREE Done for you, reproducable month long social media posting tool and stratgey framework. Just copy and paste this month after month for a strong social media presence in your church's youth ministry! Hit the link below! 👇👇👇👇👇 🆓FREEBIES 📅 "1 Month Done for You Social Media Posting Tool" https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 😨 "Have I already Ruined my TikTok Account?" https://www.hybridministry.xyz/articles/ebook 📹 "Adobe Premiere Pro Presets for Animating Layers" https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis 🛠️TOOLS Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit AUTO POD https://autopod.lemonsqueezy.com?aff=MX7Vv TRY REV.COM FOR TRANSCRIBING https://rev.pxf.io/R5nDOa RISE OF THE NONES https://amzn.to/44YyZlT In a rapidly evolving digital landscape, it's crucial for every church to embrace the power of social media. Whether you're a small local congregation or a thriving mega-church, marketing the church effectively can help you connect with your community like never before. We'll be discussing tried-and-true marketing church strategies that include utilizing social media platforms to create a strong online presence. From crafting compelling content that resonates with your audience to developing a comprehensive church social media strategy, we've got you covered. Looking for innovative church social media ideas? Look no further! Our channel is your go-to resource for church social media management tips and tricks. We'll guide you through crafting a church social media policy that ensures your online presence aligns with your church's values and mission. With our insightful videos, you'll learn how to become a proficient church social media manager or even explore the option of bringing in a dedicated professional. Together, let's unlock the potential of social media for churches and take your ministry to new heights. 🌟 Don't miss out on our game-changing advice for creating the best church social media strategy. We'll provide you with customizable church social media templates and actionable steps to execute a flawless plan. If you're wondering how to effectively use social media to extend church invites and foster engagement, we have the answers you need. Join us as we delve into real-life examples, including the social media strategy of renowned churches like Elevation Church. Prepare to elevate your church's online presence and witness the incredible impact it has on your youth ministry and congregation as a whole. Subscribe now and embark on your journey to a Strong Digital Presence for your church's youth ministry! 🎉🏛️ 📓SHOWNOTES //SHOWNOTES & TRANSCRIPTS http://www.hybridministry.xyz/060 //NPR ARTICLE https://www.npr.org/2023/05/17/1175452002/church-closings-religious-affiliation#:~:text=Estimate%3A%20In%202019%2C%20the%20year,opened%20and%204%2C500%20churches%20closed. //YOUTUBE STARTER KIT EPISODE https://www.hybridministry.xyz/033 //FINDINGS FROM BARNA E-BOOK https://www.hybridministry.xyz/006 //SIX FINDINGS FOR THE HYBRID CHURCH EXPERIENCE https://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience //PEW RESEARCH ARTICLE: https://www.pewresearch.org/religion/religious-landscape-study/attendance-at-religious-services/ 📱NICK'S SOCIAL MEDIA RESOURCES SPIRITAL PRACTICES TIKTOKS •https://www.downloadyouthministry.com/p/spiritual-practice-videos/social-media/instagram-8804.html INSTAGRAM TOOLS •https://www.downloadyouthministry.com/p/instagram-slider-engagement-tool-vol-1/social-media/instagram-8118.html •https://www.downloadyouthministry.com/p/instagram-stories-slider-tool---hot-takes-edition/social-media/instagram-8034.html ALL RESOURCES •https://www.downloadyouthministry.com/featured-authors/nick-clason/?cgid=shop-nick-clason&q=nick+clason&start=18&sz=18 👉 STAY CONNECTED YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Website: https://www.hybridministry.xyz 🕰️TIMECODES 00:00-02:19 Intro 02:19-10:18 How can our church be more relevant for Gen Z & Gen Alpha? 10:18-21:52 Why youth ministries need to post their messages to YouTube 21:51-25:05 40 Done for You Social Media Posting Ideas 25:05-26:50 Where to get all these resources? ✍️TRANSCRIPT Nick Clason (00:00): Well, hey, everybody. In this episode, we are going to answer this question why I believe every single youth ministry needs a strong social media presence. We're going to look at some trends, some statistics, and share with you why now is the time to double down, to engage and to make social media and a digital presence important in your church's student ministry. Well, everyone, if you and I have not had a chance to meet, my name is Nick Clason. I am an actual youth pastor in the D F W Dallas-Fort Worth area, host of the Hybrid Ministry Podcast. So welcome to that. Excited to have you with us. We are going to dive into some statistics and some, some trends and some quotes, and I got all kinds of fun stuff. If you are not already subscribed to our YouTube channel, hit that subscribe button, hit that notification button, hit that like button. Nick Clason (00:57): All those things help us get seen by other people who also need to hear this message about the importance of digital and student ministry in your church in 2023 and honestly, far beyond. So excited to have you with us. Hey, I also wanna let you know we got a couple of freebies. So link down below in the description in the show notes. If you're listening on a podcast, hit those up. We got your free ebook on how to create a complete TikTok from scratch. And in this episode, we are also going to, with that exact same link, we are going to drop another free done for you social media structure plan, um, 40 free videos, your social media plan. I'm gonna give it to you for you and for your youth ministry. Make it happen, download that ebook. Also, if you are a video editor and you use Adobe Premier Pro, we have some free presets for you so that you can use those Adobe Premier Pro presets in your editing. Nick Clason (01:52): Completely free, super easy to use, just want to encourage you to check those things out, uh, a like rating, subscribe, all those things. We are on TikTok, we are on Instagram. We are all the places. Hit the description, YouTube, hit the link in the show notes on a podcast. But without any further ado, let's hop in and let's dive in to the topic of why every youth ministry needs to have a strong social media presence. Let's go. So I was recently reading through, uh, the comment section of YouTube channel, and I saw this question and I thought it was fascinating, and I thought that it was worth exploring the question read like this, what elements can we bring into our service and our church, whether innovative or just a mood that increases our relevancy to Gen Z and Alpha? It may cost us discomfort, but we are willing to stretch. Nick Clason (02:44): First of all, I love the notion here that we are willing to stretch understanding that the times that we are in with Generation Z and generation alpha, gen Z, um, most people are saying, uh, the old, the, the youngest of them are born 2010, uh, on up through young adulthood. Now they're in their twenties, mid twenties or so just now graduating college, just now getting started to, um, have a career. And in addition to all of that, joining your church force for the first time. And so if you're in youth ministry, gen Z is not in your youth ministry. Uh, maybe like your high school we would say is, is Generation Z, gen alpha, um, eighth grade, seventh grade or so, right in that range. Um, down on through, uh, having been born between, uh, 2010 and 2025. So some of them aren't even born all the way yet. Nick Clason (03:35): They're in the kids' ministry, but they're waving on up. So Z and alpha are so, so completely different. I wanna share just some, some kind of state of Gen z state of gen alpha statistics with you. But those things are gonna help us frame this conversation about why social media is so important for the next generation. A lot of churches have a social presence and it operates as their outreach arm, their evangelism, uh, branch of their ministry, so to speak. And I, I think that is a great tactic and a great tool, and if you're not doing that, you definitely should. However, that being said, I think there are also opportunities to, um, promote discipleship growth, theological and spiritual connection and commitment, not only with each other, but also just with connection to God's word. And so I want to dive into some of those things, but before we do that, let's look at who Gen Z and who Gen Alpha are, what we know about them, what some of our learnings are, and what we can kind of like take from that and how that's gonna help us frame this conversation. Nick Clason (04:38): So, uh, over here, before we dive into that though, over 4,000 churches close their door yearly, over 4,000 churches. This from npr.org. Um, and the estimate is this, in 2019, the year before the pandemic, before the pandemic, keep that in mind. So the pandemic was already, or, or was, or was going to be hard on people. This right here, right? Like this is pre pandemic, more Protestant churches closed than opened in the us. Um, 2014, 4,000 churches opened, and 3,700 churches closed 2019. Then that number started to shift and get a little bit more. And so churches are slowly becoming, um, starting to close at a rate greater than their opening. And you know that with that trend over time, that's going to make churches more and more obsolete, less and less relevant. Now, is that because Generation z generation alpha don't want to go to our church, perhaps, and there may be some things worth learning, but why? Nick Clason (05:45): And where does social media play into this? I'm gonna give you that in a second. But first, 56% of Generation Z claim to be Christian. And you might think, oh, that's pretty good. That's encouraging. I thought that might be lower. I did. However, 25% of Gen Z claim to have no faith at all. James Emery White wrote a book called The Rise of the Nuns. And this is that trend right here being played out. This is the highest classification of no religion at all by any generation. Gen Z, millennials, Xers, boomers, all the things. Gen Z the highest at 25% claiming to actually have no faith whatsoever. Furthermore, the five biggest terms, when, when, uh, this is done by a study from Barna, the five biggest terms that Generation Z used to describe their faith were these five growing at 47%, open at 38%, curious at 35%, spiritual at 33%, and then exploring at 32%. Nick Clason (06:48): And so what that tells me is that Gen Z, while they may have a classification, right, of not having religion, um, not claiming one at all, they are open and they are willing and they are curious. And so I think that pairs well and creates a really good kind of groundwork and ecosystem for us as student ministry leaders and personnel to, uh, continue to answer some of their questions. Here was where this gets fascinating, and I think personally where the rubber meets the road. In response to this statement, Barna said, Hey, the statement is this. The church does not answer my questions. 13% said that that statement was completely true. 13% said the church does not answer my questions 24%. That's somewhat true. So more true than not that the church doesn't answer their questions, um, 28%, somewhat not true. Uh, so, uh, it's getting a little bit better. Nick Clason (07:46): And then 35% said that's, that's not true at all. Okay? What I wanna highlight and kind of pull out there is that 37%, almost four out of 10 people would say that the church doesn't really answer their questions yet. However, they would classify themselves as growing, open, curious, spiritual, and exploring. And so if there's an opportunity for the church to lean into a demographic that is curious, open exploring, um, asking questions, why would we not answer those questions? Well, I hear your rebuttal on the other end of the camera, right? Well, I, I am handling those, uh, questions I am asking and answering big questions through my teaching series, through my bible studies, through my devotionals, and that's great. However, pew Research recently said that 58% of evangelical protestant church attenders attend church get this at least one time a week, 58%. So that means out of your, uh, your a hundred percent membership, people who call your church your student ministry home, only six out of 10 are actually coming on a week to week basis to even hear that teaching. Nick Clason (09:00): Also, Warren Bird, on our last podcast, we, I, I shared some, some snippets from Warren Bird, uh, but Warren Bird says this, he says, people tend to over exaggerate when it comes to this question. When it comes to their church attendants. They overinflate the numbers, right? They want to look better perhaps than they actually are. And if 58% are actually attending at least one time a week, then there's this to keep in mind that there are still 40% who of their own admission and of their own classification are not hearing your weekly messages unless they're actually there because only 58% are attending at a week to week sort of clip. And so what should I do about that? You're asking, you're like, I am trying to answer their questions. They say they're open, they're spiritually engaging. This is where I think that all churches, especially all youth ministries, should be posting their weekly message content. Nick Clason (09:55): And you should be doing so uploading to YouTube. Okay? Here's the thing. You probably already have a soundboard that you're using in your room, and if you do, in most cases, you're able to add a minimum capture the audio, and you can start uploading that to podcasts. But YouTube is king right now, and I wanna share with y'all why after this. So here's the reality. If you head back into the archives of any of my podcasts, YouTube videos, um, we talk a lot about YouTube, in fact, episode, um, 33 http://www.hybridministry.xyz/033, link in the description link in the show notes talks about how to start a YouTube channel completely with links to all the gigs that you're gonna need and how to do that directly off of your phone. It will help you upgrade your audios just ever so slightly. I am now using, I got a couple lights here. Nick Clason (10:49): I got a camera that I'm recording off of. I'm also going to drop here in just a couple weeks, probably next week. Um, a a complete gear rundown of us after a year of YouTube upgrading our camera equipment. And I say a year, I look at my watch here, which actually gives me my date today as I record. This is July 31st. We officially launched our YouTube channel at the student ministry that I work in, in January 1st of this year because we, our church changed their name. And so I was holding the YouTube channel to launch along with the name change and all that stuff. We, so far this year on YouTube have posted well over, um, I think it's over 200 videos. Um, I'm trying to go to it right here on live, that auto channel player player, oh, 399 videos. I just uploaded a short this morning, uh, by this afternoon, I'll post my second short. Nick Clason (11:42): We'll be at video number 400 since January 1st of this year until now, July 31st. We are currently at 202 subscribers. Not crazy numbers, not anything that you wanna write home about necessarily. But if you had the opportunity to reach 200 additional people in your student ministry or in that 202, there are probably people who, well, I do know this. There are students who subscribe to our channel. There are parents who subscribe to our channel. Would you not want the opportunity to speak to those people? And that's the key, right? If Pew Research says only 58% of people are attending church once a week, then YouTube offers you an opportunity to share that message with them. But why YouTube? 3.48 billion people according to Hootsuite, roughly 45% of the world's population use social media. That's where they are millennials, which is not necessarily our target demographic. That's us as the youth pastors. Nick Clason (12:39): However, this is a trend worth watching because millennials are setting the pace, I think for some of these younger generations. Millennials say that they prefer YouTube to traditional tv two to one. That's crazy to me. I don't, but that's how millennials are, are consuming it. And that's also how Gen Z and Gen Alpha are consuming it. I had a kid yesterday walk up to me and I was recording some videos for some of our social media stuff, and he's like, oh, I wanna do it. I wanna do it. Look, I have a YouTube channel. I have over a thousand subscribers, and I was low-key jealous of him. 'cause that's my goal right now is to get my channel up to a thousand subscribers. I was like, no, you don't. Let me see. And he showed me, and he is just doing like goofy Minecraft tutorials and stuff like that. Nick Clason (13:17): He has 1.1 K subscribers via his YouTube channel. It is bunkers. Uh, also check this out, 51% of YouTube users say that they visit YouTube, get this daily. So why should we be on YouTube for all of those reasons? So if you wanna know how to start your own YouTube channel as a church, as a student ministry, you definitely should hit up episode 0 3 3 link in the show notes for that, and we will help make that happen. Um, help you get the gear and all that type of stuff going. Now, here's the thing in our context, this is why I want you to hear this in our context. We are in a large auditorium space. We have a soundboard, but it's not retrofitted and it's not graded to livestream. Okay? Our big church auditorium is, but our main service is not. And so because I didn't, uh, we're gonna be delivering live messages and, um, I, I also wanna post to YouTube. Nick Clason (14:09): I had to have a kind of like reconciling moment. What I decided was I was gonna do video. If you're watching our YouTube right now, it's just like this direct to camera. I'm talking directly into the camera with a scripted teaching video. We've got a teleprompter. It goes right in front of the camera here and it scrolls and you can watch it and you can read your notes and you can deliver a message with a YouTube hook that's hopefully engaging, um, with video, uh, lower thirds, uh, text that'll bounce in, bounce out sound effects. You can weave in other clips, B-roll, all that type of stuff. But it's made for YouTube. It's not just a camera perched in the back of the room, which is what most of us do for time reasons. And here's why that's important. In episode six of this podcast, me and my previous co-host, Matt Johnson, looked at some of the findings of the Future Church. Nick Clason (15:00): Um, this was from Barna. They, they dropped an ebook a little over a year ago called Six Questions About the Future of the Hybrid Church Experience. We pulled out some stats, we chatted about it. I'll drop the link to that episode in the show notes. I'll also drop the link to the Barna ebook in the show notes if you wanna explore more about that. But I wanna 0.2 things out to you from that ebook. It says, 60%, 60% of those participating in church that offer an online service during the pandemic say that this is the only digital offering that the church makes, their live stream of their service. And furthermore, 63% of church adults believe that the church should use digital resources for the purposes of spiritual formation and disciple discipleship. 63% of churched adults, not Gen Z, not gen alpha, the church adults in this classification. Nick Clason (15:55): So this is millennials, this is Xers, this is even maybe some boomers giving us some of this data. Um, according to this ebook, they have a quote in there that says, churches, if if churches more than a building, can digital ministry be more than a sermon? And I would contend the answer to that is unequivocally yes. We're gonna dive into the nitty gritty, the tactical, and give you a free downloadable resource on how stick around for that. But before we do, I wanna drop one more eye-opening thing out of this ebook. It said, this faith, this is, uh, a stat I'll, I'll put the, um, graph on YouTube if you're following and watching there. Faith expression during the pandemic, the question was, do you use the internet? The percent answered yes. Um, there are three categories practicing Christians, church, adults, and dropouts. 66% of practicing Christians say that they use, uh, faith, uh, in the internet. Nick Clason (16:48): They use the internet for faith practices during the pandemic at 66%. Church adults at 56%. And dropouts, even those who've dropped out at 36% say that, um, as a faith supplement, 52% of practicing Christians, 42% church adults, and 30% of dropouts as a faith supplement. And then as a substitute for physical church, 50% of practicing Christians say that 46% of church adults say that. And 30% of dropouts would claim that. In addition, they broke that out, uh, with, uh, a deeper classification of church, gen Z Church, millennials, church Gen X, and church boomers, obviously, no surprise to you, gen Z was the highest of that. 67% as, um, for faith purposes, 56% as a faith supplement and as a substitute for physical church, uh, that was at 58%. So Gen Z, and mind you, this was old enough. So at least 18 years of age Gen Z. Nick Clason (17:43): So that's not counting kids in our youth ministry. And that's not counting Alpha, 'cause none of them were old enough to be pulled on survey. So if it's that high in churched adult Gen Z, how much more for the teenagers in your youth ministry? Uh, James Emery White has a quote out of his most recent book, hybrid Church, rethinking the Church in a post-digital age said the vision. This vision, talking about the metaverse, this vision led Zuckerberg, c e o of Facebook to change the name of its company to Meta. Zuckerberg described a grandiose vision of a metaverse as an even more immersive and embodied internet. When or where you're gonna be able to do almost anything that you can, uh, imagine, get together with friends and family, work, learn, play, shop, create as well, uh, as entirely new categories that don't even fit how we think about computers or phones today. Nick Clason (18:37): If you, uh, wanna reference point, think of the movie Avatar. The Metaverse would be a shared social space where avatars represent users, a world that avatars interact and inhabit. And in that metaverse, you could own virtual property just as you would physical property or even create, uh, your, even create your own virtual property. Not to mention, you can buy and sell property. The last step in achieving all this would be a full three D telepresence v uh, via VR or AR glasses. Hubo technology is a technology company that manages hybrid and virtual events, predict that soon events will be, um, less about chronology and speakers and more about exploration and interaction. That quote right there is worth weight in gold. Um, I, and I'm just kind of picking it up 'cause I read this at 1:00 AM last night, the end of a standard webinar is coming near and being replaced with live streaming VR entertainment and Oculus Rift parties. Nick Clason (19:34): What Emory White says is this, and this is what made me pull this quote out. Needless to say, the internet is not gonna be flat for too much longer. And why do we want to do this for Gen Z and Gen Alpha? This is the internet that they are going to be ushering in and growing up in. They're spending time on the internet, on their phones. And while there are, uh, digital hygiene things that we as youth pastors need to model and teach our students to do, I think gone are the days of just, Hey, no phones. Like, yeah, that's easier. And we all know that like reducing our technology use helps us. However, you got a new kid walking into your student ministry, are you really gonna take his phone and lock it up in a locker and tell 'em you can't have it until the end? Nick Clason (20:18): Is he coming back after his first week of visiting your church? Probably not. But if you help teach students, Hey, here's technology, here's resources. Here's a way that you can grow in your faith beyond the walls of this sermon and service while I'm up here trying to answer your questions, but give you more to study with because this is what I was studying this week as I was preparing this content. And here's something for you. Here's a P D F, here's a checklist, here's a devotional, here's a prayer guide, whatever the case might that's gonna help students grow in their faith. And all of that can exist and live on your digital platforms. In particular YouTube. But wait, I'm so busy, but wait, I don't have time. I'm already preparing messages. I'm sitting in meetings. I'm running C c b or I'm running church data management reports. Nick Clason (21:05): I don't have an admin. I used to have an admin. I might get an admin. I'm probably never gonna have an admin. And I'm stacking chairs and I'm repainting the youth room and I'm patching the wall from the kid whose butt fell through the thing. I get it. I'm there. I'm a youth pastor being in youth mystery 12 and a half years. Here's why this, uh, this is why we are dropping this resource. So we are going to be giving you all the month long social media posting tool done for you and your youth ministry free ebook link in the show notes. When you download that, you're gonna get a link to two eBooks, my TikTok from scratch, and now this month long youth ministry social media thing. Let's dive into what is actually going to be in that. Let's go. So we will detail this a little bit more in the ebook, but essentially I'm giving you a basically 40 ideas that you can post, uh, five days a week. Nick Clason (22:01): So there's seven days in a week. I recommend that you take two off just to practice Sabbath and, uh, not working whatever your two days off that you want to be. So for example, I post Sunday, Monday, Tuesday, Wednesday, and Thursday. I don't work on Fridays in the office or Saturday. So I don't post either of those days. And each of those days I post two tos. I recently talked a couple episodes back about how we went from three down to two, and then I'm gonna give you three or I'm, I'm sorry. I'm gonna give you, uh, a video thing to post every single day. So for me, my Sunday, I post the message hook from our teaching video that we do, we we capture it like this, then I clip it out and make it vertical. And I post a game on Monday. I'll do Meme Monday, and then I'll post some sort of spiritual practice video, either a talking head or pre uh, existing resource. Nick Clason (22:50): I have some resources in the show notes on Download youth ministry that you can ahead and grab if you want. Um, on uh, Tuesday I'll post a message clip, and then I'll do some sort of game or fun thing, uh, Wednesday, another spiritual practice video, and then a recap of our Wednesday night youth ministry, just some B roll and some audio that I did the sync auto sync on TikTok around cap cut. And then finally the third message clip, and then another game or activity. And so here's what I'm gonna do. I'm gonna help teach you how to clip those messages. Um, I want to, I wanna let you know about a, a resource. I'm gonna include the link in the show notes called Auto Pod. It is taking my long form sequence in Adobe Premier Pro and shrinking it and making it vertical. That's something that you can use and that's helpful, uh, to you if you are a, a video editor in that way. Nick Clason (23:38): If not, just clip it in on your phone using cap cut and, uh, you cap cut's a super powerful tool you can use. Um, and then, uh, and then also I'm gonna give you about 10 to 15 different game ideas or activity type ideas that we've done in our youth ministry. You can check it out, link to, um, you can check out our student ministry link in the description, cross Creek Student Ministry, social, go to our shorts, watch just some of the goofy stuff that we do. But I'm gonna give you ideas on how you can repurpose like d y m type games or other fun things like that and use it on camera or, or one thing I did yesterday was I, uh, me and a student took the camera around and he asked people, Hey, we're going back to school soon. What do these back to school? Nick Clason (24:22): Emoji phrases mean? He'd show them a picture on the phone and then they would try to guess, um, and to like incentivize them to actually choose to be on camera. We'd give 'em a fruit snack if they said yes, and then I captured it, and then I'm gonna go edit it and post, um, and have the, uh, emojis pop in. But if you don't wanna do all that right, you can just video it and just do like a quick picture and picture overlay of the emoji phrase. So there's all kinds of ideas, but all of that is going to be done for you. 40 ideas, replicatable, reproducible, the same framework, but also different videos every single week on your social media because vertical short form video is still king, bro, I missed all that. Great. We offer free transcripts for every single episode at our, uh, podcast page, hybridministry.xyz. Nick Clason (25:14): This is episode 0 6 0. So you can go there, pick up the free transcript, also link in the show notes for free editing presets for my TikTok video and now my, um, month long social posting tool done for you for youth ministries. Check that out. And hey, listen, if you're not in youth ministry, grab it and adapt it to your church. Because here's the thing, you don't have to just be silly and goofy in youth ministry churches wanna see their pastors having fun as well. So, uh, hope that you guys found this episode helpful. Hey, if you did, would you do me a favor and just share it? I would be forever grateful if you shared it, if you liked it, if you rated it, if you reviewed it, if you dropped a comment so I could engage with you in the comments. So pumped to be here walking through this with you. Nick Clason (25:56): Listen, I'm in the trenches just like you. If you're in youth ministry, if you're in church communications, if you're a social media manager for a church or business, I'm right there with you. I'm doing this podcast in my free time early morning before everyone else gets into work. And then I'm gonna turn around. I'm gonna start working right after this because I'm doing it with you. And so I want to be along on this journey with you. Make sure you follow us on TikTok, subscribe on YouTube, hit me up on Instagram. And until next time, and as always, we are making digital discipleship easy and accessible. Don't forget to stay hybrid. Youth Ministry, YouTube, Sermons, Church Growth, Youth Ministry Growth, How to Grow your Youth Ministry, How to get better at social media, post on social more often, church marketing, online church, metachurch, church communications 📲 Why Every Youth Ministry Needs a Strong Social Media Presence 📲

In this episode we'll give you a COMPLETELY FREE Done for you, reproducable month long social media posting tool and stratgey framework. Just copy and paste this month after month for a strong social media presence in your church's youth ministry!
Hit the link below!
👇👇👇👇👇

🆓FREEBIES
📅 "1 Month Done for You Social Media Posting Tool"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

📹 "Adobe Premiere Pro Presets for Animating Layers"
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

RISE OF THE NONES
https://amzn.to/44YyZlT

In a rapidly evolving digital landscape, it's crucial for every church to embrace the power of social media. Whether you're a small local congregation or a thriving mega-church, marketing the church effectively can help you connect with your community like never before. We'll be discussing tried-and-true marketing church strategies that include utilizing social media platforms to create a strong online presence. From crafting compelling content that resonates with your audience to developing a comprehensive church social media strategy, we've got you covered.

Looking for innovative church social media ideas? Look no further! Our channel is your go-to resource for church social media management tips and tricks. We'll guide you through crafting a church social media policy that ensures your online presence aligns with your church's values and mission. With our insightful videos, you'll learn how to become a proficient church social media manager or even explore the option of bringing in a dedicated professional. Together, let's unlock the potential of social media for churches and take your ministry to new heights. 🌟

Don't miss out on our game-changing advice for creating the best church social media strategy. We'll provide you with customizable church social media templates and actionable steps to execute a flawless plan. If you're wondering how to effectively use social media to extend church invites and foster engagement, we have the answers you need. Join us as we delve into real-life examples, including the social media strategy of renowned churches like Elevation Church. Prepare to elevate your church's online presence and witness the incredible impact it has on your youth ministry and congregation as a whole. Subscribe now and embark on your journey to a Strong Digital Presence for your church's youth ministry! 🎉🏛️

📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/060

//NPR ARTICLE
https://www.npr.org/2023/05/17/1175452002/church-closings-religious-affiliation#:~:text=Estimate%3A%20In%202019%2C%20the%20year,opened%20and%204%2C500%20churches%20closed.

//YOUTUBE STARTER KIT EPISODE
https://www.hybridministry.xyz/033

//FINDINGS FROM BARNA E-BOOK
https://www.hybridministry.xyz/006

//SIX FINDINGS FOR THE HYBRID CHURCH EXPERIENCE
https://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience

//PEW RESEARCH ARTICLE:
https://www.pewresearch.org/religion/religious-landscape-study/attendance-at-religious-services/

📱NICK'S SOCIAL MEDIA RESOURCES
SPIRITAL PRACTICES TIKTOKS
•https://www.downloadyouthministry.com/p/spiritual-practice-videos/social-media/instagram-8804.html

INSTAGRAM TOOLS
•https://www.downloadyouthministry.com/p/instagram-slider-engagement-tool-vol-1/social-media/instagram-8118.html
•https://www.downloadyouthministry.com/p/instagram-stories-slider-tool---hot-takes-edition/social-media/instagram-8034.html

ALL RESOURCES
•https://www.downloadyouthministry.com/featured-authors/nick-clason/?cgid=shop-nick-clason&q=nick+clason&start=18&sz=18

👉 STAY CONNECTED
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Website: https://www.hybridministry.xyz

🕰️TIMECODES
00:00-02:19 Intro
02:19-10:18 How can our church be more relevant for Gen Z & Gen Alpha?
10:18-21:52 Why youth ministries need to post their messages to YouTube
21:51-25:05 40 Done for You Social Media Posting Ideas
25:05-26:50 Where to get all these resources?

✍️TRANSCRIPT
Nick Clason (00:00):
Well, hey, everybody. In this episode, we are going to answer this question why I believe every single youth ministry needs a strong social media presence. We're going to look at some trends, some statistics, and share with you why now is the time to double down, to engage and to make social media and a digital presence important in your church's student ministry. Well, everyone, if you and I have not had a chance to meet, my name is Nick Clason. I am an actual youth pastor in the D F W Dallas-Fort Worth area, host of the Hybrid Ministry Podcast. So welcome to that. Excited to have you with us. We are going to dive into some statistics and some, some trends and some quotes, and I got all kinds of fun stuff. If you are not already subscribed to our YouTube channel, hit that subscribe button, hit that notification button, hit that like button.

Nick Clason (00:57):
All those things help us get seen by other people who also need to hear this message about the importance of digital and student ministry in your church in 2023 and honestly, far beyond. So excited to have you with us. Hey, I also wanna let you know we got a couple of freebies. So link down below in the description in the show notes. If you're listening on a podcast, hit those up. We got your free ebook on how to create a complete TikTok from scratch. And in this episode, we are also going to, with that exact same link, we are going to drop another free done for you social media structure plan, um, 40 free videos, your social media plan. I'm gonna give it to you for you and for your youth ministry. Make it happen, download that ebook. Also, if you are a video editor and you use Adobe Premier Pro, we have some free presets for you so that you can use those Adobe Premier Pro presets in your editing.

Nick Clason (01:52):
Completely free, super easy to use, just want to encourage you to check those things out, uh, a like rating, subscribe, all those things. We are on TikTok, we are on Instagram. We are all the places. Hit the description, YouTube, hit the link in the show notes on a podcast. But without any further ado, let's hop in and let's dive in to the topic of why every youth ministry needs to have a strong social media presence. Let's go. So I was recently reading through, uh, the comment section of YouTube channel, and I saw this question and I thought it was fascinating, and I thought that it was worth exploring the question read like this, what elements can we bring into our service and our church, whether innovative or just a mood that increases our relevancy to Gen Z and Alpha? It may cost us discomfort, but we are willing to stretch.

Nick Clason (02:44):
First of all, I love the notion here that we are willing to stretch understanding that the times that we are in with Generation Z and generation alpha, gen Z, um, most people are saying, uh, the old, the, the youngest of them are born 2010, uh, on up through young adulthood. Now they're in their twenties, mid twenties or so just now graduating college, just now getting started to, um, have a career. And in addition to all of that, joining your church force for the first time. And so if you're in youth ministry, gen Z is not in your youth ministry. Uh, maybe like your high school we would say is, is Generation Z, gen alpha, um, eighth grade, seventh grade or so, right in that range. Um, down on through, uh, having been born between, uh, 2010 and 2025. So some of them aren't even born all the way yet.

Nick Clason (03:35):
They're in the kids' ministry, but they're waving on up. So Z and alpha are so, so completely different. I wanna share just some, some kind of state of Gen z state of gen alpha statistics with you. But those things are gonna help us frame this conversation about why social media is so important for the next generation. A lot of churches have a social presence and it operates as their outreach arm, their evangelism, uh, branch of their ministry, so to speak. And I, I think that is a great tactic and a great tool, and if you're not doing that, you definitely should. However, that being said, I think there are also opportunities to, um, promote discipleship growth, theological and spiritual connection and commitment, not only with each other, but also just with connection to God's word. And so I want to dive into some of those things, but before we do that, let's look at who Gen Z and who Gen Alpha are, what we know about them, what some of our learnings are, and what we can kind of like take from that and how that's gonna help us frame this conversation.

Nick Clason (04:38):
So, uh, over here, before we dive into that though, over 4,000 churches close their door yearly, over 4,000 churches. This from npr.org. Um, and the estimate is this, in 2019, the year before the pandemic, before the pandemic, keep that in mind. So the pandemic was already, or, or was, or was going to be hard on people. This right here, right? Like this is pre pandemic, more Protestant churches closed than opened in the us. Um, 2014, 4,000 churches opened, and 3,700 churches closed 2019. Then that number started to shift and get a little bit more. And so churches are slowly becoming, um, starting to close at a rate greater than their opening. And you know that with that trend over time, that's going to make churches more and more obsolete, less and less relevant. Now, is that because Generation z generation alpha don't want to go to our church, perhaps, and there may be some things worth learning, but why?

Nick Clason (05:45):
And where does social media play into this? I'm gonna give you that in a second. But first, 56% of Generation Z claim to be Christian. And you might think, oh, that's pretty good. That's encouraging. I thought that might be lower. I did. However, 25% of Gen Z claim to have no faith at all. James Emery White wrote a book called The Rise of the Nuns. And this is that trend right here being played out. This is the highest classification of no religion at all by any generation. Gen Z, millennials, Xers, boomers, all the things. Gen Z the highest at 25% claiming to actually have no faith whatsoever. Furthermore, the five biggest terms, when, when, uh, this is done by a study from Barna, the five biggest terms that Generation Z used to describe their faith were these five growing at 47%, open at 38%, curious at 35%, spiritual at 33%, and then exploring at 32%.

Nick Clason (06:48):
And so what that tells me is that Gen Z, while they may have a classification, right, of not having religion, um, not claiming one at all, they are open and they are willing and they are curious. And so I think that pairs well and creates a really good kind of groundwork and ecosystem for us as student ministry leaders and personnel to, uh, continue to answer some of their questions. Here was where this gets fascinating, and I think personally where the rubber meets the road. In response to this statement, Barna said, Hey, the statement is this. The church does not answer my questions. 13% said that that statement was completely true. 13% said the church does not answer my questions 24%. That's somewhat true. So more true than not that the church doesn't answer their questions, um, 28%, somewhat not true. Uh, so, uh, it's getting a little bit better.

Nick Clason (07:46):
And then 35% said that's, that's not true at all. Okay? What I wanna highlight and kind of pull out there is that 37%, almost four out of 10 people would say that the church doesn't really answer their questions yet. However, they would classify themselves as growing, open, curious, spiritual, and exploring. And so if there's an opportunity for the church to lean into a demographic that is curious, open exploring, um, asking questions, why would we not answer those questions? Well, I hear your rebuttal on the other end of the camera, right? Well, I, I am handling those, uh, questions I am asking and answering big questions through my teaching series, through my bible studies, through my devotionals, and that's great. However, pew Research recently said that 58% of evangelical protestant church attenders attend church get this at least one time a week, 58%. So that means out of your, uh, your a hundred percent membership, people who call your church your student ministry home, only six out of 10 are actually coming on a week to week basis to even hear that teaching.

Nick Clason (09:00):
Also, Warren Bird, on our last podcast, we, I, I shared some, some snippets from Warren Bird, uh, but Warren Bird says this, he says, people tend to over exaggerate when it comes to this question. When it comes to their church attendants. They overinflate the numbers, right? They want to look better perhaps than they actually are. And if 58% are actually attending at least one time a week, then there's this to keep in mind that there are still 40% who of their own admission and of their own classification are not hearing your weekly messages unless they're actually there because only 58% are attending at a week to week sort of clip. And so what should I do about that? You're asking, you're like, I am trying to answer their questions. They say they're open, they're spiritually engaging. This is where I think that all churches, especially all youth ministries, should be posting their weekly message content.

Nick Clason (09:55):
And you should be doing so uploading to YouTube. Okay? Here's the thing. You probably already have a soundboard that you're using in your room, and if you do, in most cases, you're able to add a minimum capture the audio, and you can start uploading that to podcasts. But YouTube is king right now, and I wanna share with y'all why after this. So here's the reality. If you head back into the archives of any of my podcasts, YouTube videos, um, we talk a lot about YouTube, in fact, episode, um, 33 http://www.hybridministry.xyz/033, link in the description link in the show notes talks about how to start a YouTube channel completely with links to all the gigs that you're gonna need and how to do that directly off of your phone. It will help you upgrade your audios just ever so slightly. I am now using, I got a couple lights here.

Nick Clason (10:49):
I got a camera that I'm recording off of. I'm also going to drop here in just a couple weeks, probably next week. Um, a a complete gear rundown of us after a year of YouTube upgrading our camera equipment. And I say a year, I look at my watch here, which actually gives me my date today as I record. This is July 31st. We officially launched our YouTube channel at the student ministry that I work in, in January 1st of this year because we, our church changed their name. And so I was holding the YouTube channel to launch along with the name change and all that stuff. We, so far this year on YouTube have posted well over, um, I think it's over 200 videos. Um, I'm trying to go to it right here on live, that auto channel player player, oh, 399 videos. I just uploaded a short this morning, uh, by this afternoon, I'll post my second short.

Nick Clason (11:42):
We'll be at video number 400 since January 1st of this year until now, July 31st. We are currently at 202 subscribers. Not crazy numbers, not anything that you wanna write home about necessarily. But if you had the opportunity to reach 200 additional people in your student ministry or in that 202, there are probably people who, well, I do know this. There are students who subscribe to our channel. There are parents who subscribe to our channel. Would you not want the opportunity to speak to those people? And that's the key, right? If Pew Research says only 58% of people are attending church once a week, then YouTube offers you an opportunity to share that message with them. But why YouTube? 3.48 billion people according to Hootsuite, roughly 45% of the world's population use social media. That's where they are millennials, which is not necessarily our target demographic. That's us as the youth pastors.

Nick Clason (12:39):
However, this is a trend worth watching because millennials are setting the pace, I think for some of these younger generations. Millennials say that they prefer YouTube to traditional tv two to one. That's crazy to me. I don't, but that's how millennials are, are consuming it. And that's also how Gen Z and Gen Alpha are consuming it. I had a kid yesterday walk up to me and I was recording some videos for some of our social media stuff, and he's like, oh, I wanna do it. I wanna do it. Look, I have a YouTube channel. I have over a thousand subscribers, and I was low-key jealous of him. 'cause that's my goal right now is to get my channel up to a thousand subscribers. I was like, no, you don't. Let me see. And he showed me, and he is just doing like goofy Minecraft tutorials and stuff like that.

Nick Clason (13:17):
He has 1.1 K subscribers via his YouTube channel. It is bunkers. Uh, also check this out, 51% of YouTube users say that they visit YouTube, get this daily. So why should we be on YouTube for all of those reasons? So if you wanna know how to start your own YouTube channel as a church, as a student ministry, you definitely should hit up episode 0 3 3 link in the show notes for that, and we will help make that happen. Um, help you get the gear and all that type of stuff going. Now, here's the thing in our context, this is why I want you to hear this in our context. We are in a large auditorium space. We have a soundboard, but it's not retrofitted and it's not graded to livestream. Okay? Our big church auditorium is, but our main service is not. And so because I didn't, uh, we're gonna be delivering live messages and, um, I, I also wanna post to YouTube.

Nick Clason (14:09):
I had to have a kind of like reconciling moment. What I decided was I was gonna do video. If you're watching our YouTube right now, it's just like this direct to camera. I'm talking directly into the camera with a scripted teaching video. We've got a teleprompter. It goes right in front of the camera here and it scrolls and you can watch it and you can read your notes and you can deliver a message with a YouTube hook that's hopefully engaging, um, with video, uh, lower thirds, uh, text that'll bounce in, bounce out sound effects. You can weave in other clips, B-roll, all that type of stuff. But it's made for YouTube. It's not just a camera perched in the back of the room, which is what most of us do for time reasons. And here's why that's important. In episode six of this podcast, me and my previous co-host, Matt Johnson, looked at some of the findings of the Future Church.

Nick Clason (15:00):
Um, this was from Barna. They, they dropped an ebook a little over a year ago called Six Questions About the Future of the Hybrid Church Experience. We pulled out some stats, we chatted about it. I'll drop the link to that episode in the show notes. I'll also drop the link to the Barna ebook in the show notes if you wanna explore more about that. But I wanna 0.2 things out to you from that ebook. It says, 60%, 60% of those participating in church that offer an online service during the pandemic say that this is the only digital offering that the church makes, their live stream of their service. And furthermore, 63% of church adults believe that the church should use digital resources for the purposes of spiritual formation and disciple discipleship. 63% of churched adults, not Gen Z, not gen alpha, the church adults in this classification.

Nick Clason (15:55):
So this is millennials, this is Xers, this is even maybe some boomers giving us some of this data. Um, according to this ebook, they have a quote in there that says, churches, if if churches more than a building, can digital ministry be more than a sermon? And I would contend the answer to that is unequivocally yes. We're gonna dive into the nitty gritty, the tactical, and give you a free downloadable resource on how stick around for that. But before we do, I wanna drop one more eye-opening thing out of this ebook. It said, this faith, this is, uh, a stat I'll, I'll put the, um, graph on YouTube if you're following and watching there. Faith expression during the pandemic, the question was, do you use the internet? The percent answered yes. Um, there are three categories practicing Christians, church, adults, and dropouts. 66% of practicing Christians say that they use, uh, faith, uh, in the internet.

Nick Clason (16:48):
They use the internet for faith practices during the pandemic at 66%. Church adults at 56%. And dropouts, even those who've dropped out at 36% say that, um, as a faith supplement, 52% of practicing Christians, 42% church adults, and 30% of dropouts as a faith supplement. And then as a substitute for physical church, 50% of practicing Christians say that 46% of church adults say that. And 30% of dropouts would claim that. In addition, they broke that out, uh, with, uh, a deeper classification of church, gen Z Church, millennials, church Gen X, and church boomers, obviously, no surprise to you, gen Z was the highest of that. 67% as, um, for faith purposes, 56% as a faith supplement and as a substitute for physical church, uh, that was at 58%. So Gen Z, and mind you, this was old enough. So at least 18 years of age Gen Z.

Nick Clason (17:43):
So that's not counting kids in our youth ministry. And that's not counting Alpha, 'cause none of them were old enough to be pulled on survey. So if it's that high in churched adult Gen Z, how much more for the teenagers in your youth ministry? Uh, James Emery White has a quote out of his most recent book, hybrid Church, rethinking the Church in a post-digital age said the vision. This vision, talking about the metaverse, this vision led Zuckerberg, c e o of Facebook to change the name of its company to Meta. Zuckerberg described a grandiose vision of a metaverse as an even more immersive and embodied internet. When or where you're gonna be able to do almost anything that you can, uh, imagine, get together with friends and family, work, learn, play, shop, create as well, uh, as entirely new categories that don't even fit how we think about computers or phones today.

Nick Clason (18:37):
If you, uh, wanna reference point, think of the movie Avatar. The Metaverse would be a shared social space where avatars represent users, a world that avatars interact and inhabit. And in that metaverse, you could own virtual property just as you would physical property or even create, uh, your, even create your own virtual property. Not to mention, you can buy and sell property. The last step in achieving all this would be a full three D telepresence v uh, via VR or AR glasses. Hubo technology is a technology company that manages hybrid and virtual events, predict that soon events will be, um, less about chronology and speakers and more about exploration and interaction. That quote right there is worth weight in gold. Um, I, and I'm just kind of picking it up 'cause I read this at 1:00 AM last night, the end of a standard webinar is coming near and being replaced with live streaming VR entertainment and Oculus Rift parties.

Nick Clason (19:34):
What Emory White says is this, and this is what made me pull this quote out. Needless to say, the internet is not gonna be flat for too much longer. And why do we want to do this for Gen Z and Gen Alpha? This is the internet that they are going to be ushering in and growing up in. They're spending time on the internet, on their phones. And while there are, uh, digital hygiene things that we as youth pastors need to model and teach our students to do, I think gone are the days of just, Hey, no phones. Like, yeah, that's easier. And we all know that like reducing our technology use helps us. However, you got a new kid walking into your student ministry, are you really gonna take his phone and lock it up in a locker and tell 'em you can't have it until the end?

Nick Clason (20:18):
Is he coming back after his first week of visiting your church? Probably not. But if you help teach students, Hey, here's technology, here's resources. Here's a way that you can grow in your faith beyond the walls of this sermon and service while I'm up here trying to answer your questions, but give you more to study with because this is what I was studying this week as I was preparing this content. And here's something for you. Here's a P D F, here's a checklist, here's a devotional, here's a prayer guide, whatever the case might that's gonna help students grow in their faith. And all of that can exist and live on your digital platforms. In particular YouTube. But wait, I'm so busy, but wait, I don't have time. I'm already preparing messages. I'm sitting in meetings. I'm running C c b or I'm running church data management reports.

Nick Clason (21:05):
I don't have an admin. I used to have an admin. I might get an admin. I'm probably never gonna have an admin. And I'm stacking chairs and I'm repainting the youth room and I'm patching the wall from the kid whose butt fell through the thing. I get it. I'm there. I'm a youth pastor being in youth mystery 12 and a half years. Here's why this, uh, this is why we are dropping this resource. So we are going to be giving you all the month long social media posting tool done for you and your youth ministry free ebook link in the show notes. When you download that, you're gonna get a link to two eBooks, my TikTok from scratch, and now this month long youth ministry social media thing. Let's dive into what is actually going to be in that. Let's go. So we will detail this a little bit more in the ebook, but essentially I'm giving you a basically 40 ideas that you can post, uh, five days a week.

Nick Clason (22:01):
So there's seven days in a week. I recommend that you take two off just to practice Sabbath and, uh, not working whatever your two days off that you want to be. So for example, I post Sunday, Monday, Tuesday, Wednesday, and Thursday. I don't work on Fridays in the office or Saturday. So I don't post either of those days. And each of those days I post two tos. I recently talked a couple episodes back about how we went from three down to two, and then I'm gonna give you three or I'm, I'm sorry. I'm gonna give you, uh, a video thing to post every single day. So for me, my Sunday, I post the message hook from our teaching video that we do, we we capture it like this, then I clip it out and make it vertical. And I post a game on Monday. I'll do Meme Monday, and then I'll post some sort of spiritual practice video, either a talking head or pre uh, existing resource.

Nick Clason (22:50):
I have some resources in the show notes on Download youth ministry that you can ahead and grab if you want. Um, on uh, Tuesday I'll post a message clip, and then I'll do some sort of game or fun thing, uh, Wednesday, another spiritual practice video, and then a recap of our Wednesday night youth ministry, just some B roll and some audio that I did the sync auto sync on TikTok around cap cut. And then finally the third message clip, and then another game or activity. And so here's what I'm gonna do. I'm gonna help teach you how to clip those messages. Um, I want to, I wanna let you know about a, a resource. I'm gonna include the link in the show notes called Auto Pod. It is taking my long form sequence in Adobe Premier Pro and shrinking it and making it vertical. That's something that you can use and that's helpful, uh, to you if you are a, a video editor in that way.

Nick Clason (23:38):
If not, just clip it in on your phone using cap cut and, uh, you cap cut's a super powerful tool you can use. Um, and then, uh, and then also I'm gonna give you about 10 to 15 different game ideas or activity type ideas that we've done in our youth ministry. You can check it out, link to, um, you can check out our student ministry link in the description, cross Creek Student Ministry, social, go to our shorts, watch just some of the goofy stuff that we do. But I'm gonna give you ideas on how you can repurpose like d y m type games or other fun things like that and use it on camera or, or one thing I did yesterday was I, uh, me and a student took the camera around and he asked people, Hey, we're going back to school soon. What do these back to school?

Nick Clason (24:22):
Emoji phrases mean? He'd show them a picture on the phone and then they would try to guess, um, and to like incentivize them to actually choose to be on camera. We'd give 'em a fruit snack if they said yes, and then I captured it, and then I'm gonna go edit it and post, um, and have the, uh, emojis pop in. But if you don't wanna do all that right, you can just video it and just do like a quick picture and picture overlay of the emoji phrase. So there's all kinds of ideas, but all of that is going to be done for you. 40 ideas, replicatable, reproducible, the same framework, but also different videos every single week on your social media because vertical short form video is still king, bro, I missed all that. Great. We offer free transcripts for every single episode at our, uh, podcast page, hybridministry.xyz.

Nick Clason (25:14):
This is episode 0 6 0. So you can go there, pick up the free transcript, also link in the show notes for free editing presets for my TikTok video and now my, um, month long social posting tool done for you for youth ministries. Check that out. And hey, listen, if you're not in youth ministry, grab it and adapt it to your church. Because here's the thing, you don't have to just be silly and goofy in youth ministry churches wanna see their pastors having fun as well. So, uh, hope that you guys found this episode helpful. Hey, if you did, would you do me a favor and just share it? I would be forever grateful if you shared it, if you liked it, if you rated it, if you reviewed it, if you dropped a comment so I could engage with you in the comments. So pumped to be here walking through this with you.

Nick Clason (25:56):
Listen, I'm in the trenches just like you. If you're in youth ministry, if you're in church communications, if you're a social media manager for a church or business, I'm right there with you. I'm doing this podcast in my free time early morning before everyone else gets into work. And then I'm gonna turn around. I'm gonna start working right after this because I'm doing it with you. And so I want to be along on this journey with you. Make sure you follow us on TikTok, subscribe on YouTube, hit me up on Instagram. And until next time, and as always, we are making digital discipleship easy and accessible. Don't forget to stay hybrid.

]]> 📲 Why Every Youth Ministry Needs a Strong Social Media Presence 📲

In this episode we'll give you a COMPLETELY FREE Done for you, reproducable month long social media posting tool and stratgey framework. Just copy and paste this month after month for a strong social media presence in your church's youth ministry!
Hit the link below!
👇👇👇👇👇

🆓FREEBIES
📅 "1 Month Done for You Social Media Posting Tool"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

📹 "Adobe Premiere Pro Presets for Animating Layers"
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

RISE OF THE NONES
https://amzn.to/44YyZlT

In a rapidly evolving digital landscape, it's crucial for every church to embrace the power of social media. Whether you're a small local congregation or a thriving mega-church, marketing the church effectively can help you connect with your community like never before. We'll be discussing tried-and-true marketing church strategies that include utilizing social media platforms to create a strong online presence. From crafting compelling content that resonates with your audience to developing a comprehensive church social media strategy, we've got you covered.

Looking for innovative church social media ideas? Look no further! Our channel is your go-to resource for church social media management tips and tricks. We'll guide you through crafting a church social media policy that ensures your online presence aligns with your church's values and mission. With our insightful videos, you'll learn how to become a proficient church social media manager or even explore the option of bringing in a dedicated professional. Together, let's unlock the potential of social media for churches and take your ministry to new heights. 🌟

Don't miss out on our game-changing advice for creating the best church social media strategy. We'll provide you with customizable church social media templates and actionable steps to execute a flawless plan. If you're wondering how to effectively use social media to extend church invites and foster engagement, we have the answers you need. Join us as we delve into real-life examples, including the social media strategy of renowned churches like Elevation Church. Prepare to elevate your church's online presence and witness the incredible impact it has on your youth ministry and congregation as a whole. Subscribe now and embark on your journey to a Strong Digital Presence for your church's youth ministry! 🎉🏛️

📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/060

//NPR ARTICLE
https://www.npr.org/2023/05/17/1175452002/church-closings-religious-affiliation#:~:text=Estimate%3A%20In%202019%2C%20the%20year,opened%20and%204%2C500%20churches%20closed.

//YOUTUBE STARTER KIT EPISODE
https://www.hybridministry.xyz/033

//FINDINGS FROM BARNA E-BOOK
https://www.hybridministry.xyz/006

//SIX FINDINGS FOR THE HYBRID CHURCH EXPERIENCE
https://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience

//PEW RESEARCH ARTICLE:
https://www.pewresearch.org/religion/religious-landscape-study/attendance-at-religious-services/

📱NICK'S SOCIAL MEDIA RESOURCES
SPIRITAL PRACTICES TIKTOKS
•https://www.downloadyouthministry.com/p/spiritual-practice-videos/social-media/instagram-8804.html

INSTAGRAM TOOLS
•https://www.downloadyouthministry.com/p/instagram-slider-engagement-tool-vol-1/social-media/instagram-8118.html
•https://www.downloadyouthministry.com/p/instagram-stories-slider-tool---hot-takes-edition/social-media/instagram-8034.html

ALL RESOURCES
•https://www.downloadyouthministry.com/featured-authors/nick-clason/?cgid=shop-nick-clason&q=nick+clason&start=18&sz=18

👉 STAY CONNECTED
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Website: https://www.hybridministry.xyz

🕰️TIMECODES
00:00-02:19 Intro
02:19-10:18 How can our church be more relevant for Gen Z & Gen Alpha?
10:18-21:52 Why youth ministries need to post their messages to YouTube
21:51-25:05 40 Done for You Social Media Posting Ideas
25:05-26:50 Where to get all these resources?

✍️TRANSCRIPT
Nick Clason (00:00):
Well, hey, everybody. In this episode, we are going to answer this question why I believe every single youth ministry needs a strong social media presence. We're going to look at some trends, some statistics, and share with you why now is the time to double down, to engage and to make social media and a digital presence important in your church's student ministry. Well, everyone, if you and I have not had a chance to meet, my name is Nick Clason. I am an actual youth pastor in the D F W Dallas-Fort Worth area, host of the Hybrid Ministry Podcast. So welcome to that. Excited to have you with us. We are going to dive into some statistics and some, some trends and some quotes, and I got all kinds of fun stuff. If you are not already subscribed to our YouTube channel, hit that subscribe button, hit that notification button, hit that like button.

Nick Clason (00:57):
All those things help us get seen by other people who also need to hear this message about the importance of digital and student ministry in your church in 2023 and honestly, far beyond. So excited to have you with us. Hey, I also wanna let you know we got a couple of freebies. So link down below in the description in the show notes. If you're listening on a podcast, hit those up. We got your free ebook on how to create a complete TikTok from scratch. And in this episode, we are also going to, with that exact same link, we are going to drop another free done for you social media structure plan, um, 40 free videos, your social media plan. I'm gonna give it to you for you and for your youth ministry. Make it happen, download that ebook. Also, if you are a video editor and you use Adobe Premier Pro, we have some free presets for you so that you can use those Adobe Premier Pro presets in your editing.

Nick Clason (01:52):
Completely free, super easy to use, just want to encourage you to check those things out, uh, a like rating, subscribe, all those things. We are on TikTok, we are on Instagram. We are all the places. Hit the description, YouTube, hit the link in the show notes on a podcast. But without any further ado, let's hop in and let's dive in to the topic of why every youth ministry needs to have a strong social media presence. Let's go. So I was recently reading through, uh, the comment section of YouTube channel, and I saw this question and I thought it was fascinating, and I thought that it was worth exploring the question read like this, what elements can we bring into our service and our church, whether innovative or just a mood that increases our relevancy to Gen Z and Alpha? It may cost us discomfort, but we are willing to stretch.

Nick Clason (02:44):
First of all, I love the notion here that we are willing to stretch understanding that the times that we are in with Generation Z and generation alpha, gen Z, um, most people are saying, uh, the old, the, the youngest of them are born 2010, uh, on up through young adulthood. Now they're in their twenties, mid twenties or so just now graduating college, just now getting started to, um, have a career. And in addition to all of that, joining your church force for the first time. And so if you're in youth ministry, gen Z is not in your youth ministry. Uh, maybe like your high school we would say is, is Generation Z, gen alpha, um, eighth grade, seventh grade or so, right in that range. Um, down on through, uh, having been born between, uh, 2010 and 2025. So some of them aren't even born all the way yet.

Nick Clason (03:35):
They're in the kids' ministry, but they're waving on up. So Z and alpha are so, so completely different. I wanna share just some, some kind of state of Gen z state of gen alpha statistics with you. But those things are gonna help us frame this conversation about why social media is so important for the next generation. A lot of churches have a social presence and it operates as their outreach arm, their evangelism, uh, branch of their ministry, so to speak. And I, I think that is a great tactic and a great tool, and if you're not doing that, you definitely should. However, that being said, I think there are also opportunities to, um, promote discipleship growth, theological and spiritual connection and commitment, not only with each other, but also just with connection to God's word. And so I want to dive into some of those things, but before we do that, let's look at who Gen Z and who Gen Alpha are, what we know about them, what some of our learnings are, and what we can kind of like take from that and how that's gonna help us frame this conversation.

Nick Clason (04:38):
So, uh, over here, before we dive into that though, over 4,000 churches close their door yearly, over 4,000 churches. This from npr.org. Um, and the estimate is this, in 2019, the year before the pandemic, before the pandemic, keep that in mind. So the pandemic was already, or, or was, or was going to be hard on people. This right here, right? Like this is pre pandemic, more Protestant churches closed than opened in the us. Um, 2014, 4,000 churches opened, and 3,700 churches closed 2019. Then that number started to shift and get a little bit more. And so churches are slowly becoming, um, starting to close at a rate greater than their opening. And you know that with that trend over time, that's going to make churches more and more obsolete, less and less relevant. Now, is that because Generation z generation alpha don't want to go to our church, perhaps, and there may be some things worth learning, but why?

Nick Clason (05:45):
And where does social media play into this? I'm gonna give you that in a second. But first, 56% of Generation Z claim to be Christian. And you might think, oh, that's pretty good. That's encouraging. I thought that might be lower. I did. However, 25% of Gen Z claim to have no faith at all. James Emery White wrote a book called The Rise of the Nuns. And this is that trend right here being played out. This is the highest classification of no religion at all by any generation. Gen Z, millennials, Xers, boomers, all the things. Gen Z the highest at 25% claiming to actually have no faith whatsoever. Furthermore, the five biggest terms, when, when, uh, this is done by a study from Barna, the five biggest terms that Generation Z used to describe their faith were these five growing at 47%, open at 38%, curious at 35%, spiritual at 33%, and then exploring at 32%.

Nick Clason (06:48):
And so what that tells me is that Gen Z, while they may have a classification, right, of not having religion, um, not claiming one at all, they are open and they are willing and they are curious. And so I think that pairs well and creates a really good kind of groundwork and ecosystem for us as student ministry leaders and personnel to, uh, continue to answer some of their questions. Here was where this gets fascinating, and I think personally where the rubber meets the road. In response to this statement, Barna said, Hey, the statement is this. The church does not answer my questions. 13% said that that statement was completely true. 13% said the church does not answer my questions 24%. That's somewhat true. So more true than not that the church doesn't answer their questions, um, 28%, somewhat not true. Uh, so, uh, it's getting a little bit better.

Nick Clason (07:46):
And then 35% said that's, that's not true at all. Okay? What I wanna highlight and kind of pull out there is that 37%, almost four out of 10 people would say that the church doesn't really answer their questions yet. However, they would classify themselves as growing, open, curious, spiritual, and exploring. And so if there's an opportunity for the church to lean into a demographic that is curious, open exploring, um, asking questions, why would we not answer those questions? Well, I hear your rebuttal on the other end of the camera, right? Well, I, I am handling those, uh, questions I am asking and answering big questions through my teaching series, through my bible studies, through my devotionals, and that's great. However, pew Research recently said that 58% of evangelical protestant church attenders attend church get this at least one time a week, 58%. So that means out of your, uh, your a hundred percent membership, people who call your church your student ministry home, only six out of 10 are actually coming on a week to week basis to even hear that teaching.

Nick Clason (09:00):
Also, Warren Bird, on our last podcast, we, I, I shared some, some snippets from Warren Bird, uh, but Warren Bird says this, he says, people tend to over exaggerate when it comes to this question. When it comes to their church attendants. They overinflate the numbers, right? They want to look better perhaps than they actually are. And if 58% are actually attending at least one time a week, then there's this to keep in mind that there are still 40% who of their own admission and of their own classification are not hearing your weekly messages unless they're actually there because only 58% are attending at a week to week sort of clip. And so what should I do about that? You're asking, you're like, I am trying to answer their questions. They say they're open, they're spiritually engaging. This is where I think that all churches, especially all youth ministries, should be posting their weekly message content.

Nick Clason (09:55):
And you should be doing so uploading to YouTube. Okay? Here's the thing. You probably already have a soundboard that you're using in your room, and if you do, in most cases, you're able to add a minimum capture the audio, and you can start uploading that to podcasts. But YouTube is king right now, and I wanna share with y'all why after this. So here's the reality. If you head back into the archives of any of my podcasts, YouTube videos, um, we talk a lot about YouTube, in fact, episode, um, 33 http://www.hybridministry.xyz/033, link in the description link in the show notes talks about how to start a YouTube channel completely with links to all the gigs that you're gonna need and how to do that directly off of your phone. It will help you upgrade your audios just ever so slightly. I am now using, I got a couple lights here.

Nick Clason (10:49):
I got a camera that I'm recording off of. I'm also going to drop here in just a couple weeks, probably next week. Um, a a complete gear rundown of us after a year of YouTube upgrading our camera equipment. And I say a year, I look at my watch here, which actually gives me my date today as I record. This is July 31st. We officially launched our YouTube channel at the student ministry that I work in, in January 1st of this year because we, our church changed their name. And so I was holding the YouTube channel to launch along with the name change and all that stuff. We, so far this year on YouTube have posted well over, um, I think it's over 200 videos. Um, I'm trying to go to it right here on live, that auto channel player player, oh, 399 videos. I just uploaded a short this morning, uh, by this afternoon, I'll post my second short.

Nick Clason (11:42):
We'll be at video number 400 since January 1st of this year until now, July 31st. We are currently at 202 subscribers. Not crazy numbers, not anything that you wanna write home about necessarily. But if you had the opportunity to reach 200 additional people in your student ministry or in that 202, there are probably people who, well, I do know this. There are students who subscribe to our channel. There are parents who subscribe to our channel. Would you not want the opportunity to speak to those people? And that's the key, right? If Pew Research says only 58% of people are attending church once a week, then YouTube offers you an opportunity to share that message with them. But why YouTube? 3.48 billion people according to Hootsuite, roughly 45% of the world's population use social media. That's where they are millennials, which is not necessarily our target demographic. That's us as the youth pastors.

Nick Clason (12:39):
However, this is a trend worth watching because millennials are setting the pace, I think for some of these younger generations. Millennials say that they prefer YouTube to traditional tv two to one. That's crazy to me. I don't, but that's how millennials are, are consuming it. And that's also how Gen Z and Gen Alpha are consuming it. I had a kid yesterday walk up to me and I was recording some videos for some of our social media stuff, and he's like, oh, I wanna do it. I wanna do it. Look, I have a YouTube channel. I have over a thousand subscribers, and I was low-key jealous of him. 'cause that's my goal right now is to get my channel up to a thousand subscribers. I was like, no, you don't. Let me see. And he showed me, and he is just doing like goofy Minecraft tutorials and stuff like that.

Nick Clason (13:17):
He has 1.1 K subscribers via his YouTube channel. It is bunkers. Uh, also check this out, 51% of YouTube users say that they visit YouTube, get this daily. So why should we be on YouTube for all of those reasons? So if you wanna know how to start your own YouTube channel as a church, as a student ministry, you definitely should hit up episode 0 3 3 link in the show notes for that, and we will help make that happen. Um, help you get the gear and all that type of stuff going. Now, here's the thing in our context, this is why I want you to hear this in our context. We are in a large auditorium space. We have a soundboard, but it's not retrofitted and it's not graded to livestream. Okay? Our big church auditorium is, but our main service is not. And so because I didn't, uh, we're gonna be delivering live messages and, um, I, I also wanna post to YouTube.

Nick Clason (14:09):
I had to have a kind of like reconciling moment. What I decided was I was gonna do video. If you're watching our YouTube right now, it's just like this direct to camera. I'm talking directly into the camera with a scripted teaching video. We've got a teleprompter. It goes right in front of the camera here and it scrolls and you can watch it and you can read your notes and you can deliver a message with a YouTube hook that's hopefully engaging, um, with video, uh, lower thirds, uh, text that'll bounce in, bounce out sound effects. You can weave in other clips, B-roll, all that type of stuff. But it's made for YouTube. It's not just a camera perched in the back of the room, which is what most of us do for time reasons. And here's why that's important. In episode six of this podcast, me and my previous co-host, Matt Johnson, looked at some of the findings of the Future Church.

Nick Clason (15:00):
Um, this was from Barna. They, they dropped an ebook a little over a year ago called Six Questions About the Future of the Hybrid Church Experience. We pulled out some stats, we chatted about it. I'll drop the link to that episode in the show notes. I'll also drop the link to the Barna ebook in the show notes if you wanna explore more about that. But I wanna 0.2 things out to you from that ebook. It says, 60%, 60% of those participating in church that offer an online service during the pandemic say that this is the only digital offering that the church makes, their live stream of their service. And furthermore, 63% of church adults believe that the church should use digital resources for the purposes of spiritual formation and disciple discipleship. 63% of churched adults, not Gen Z, not gen alpha, the church adults in this classification.

Nick Clason (15:55):
So this is millennials, this is Xers, this is even maybe some boomers giving us some of this data. Um, according to this ebook, they have a quote in there that says, churches, if if churches more than a building, can digital ministry be more than a sermon? And I would contend the answer to that is unequivocally yes. We're gonna dive into the nitty gritty, the tactical, and give you a free downloadable resource on how stick around for that. But before we do, I wanna drop one more eye-opening thing out of this ebook. It said, this faith, this is, uh, a stat I'll, I'll put the, um, graph on YouTube if you're following and watching there. Faith expression during the pandemic, the question was, do you use the internet? The percent answered yes. Um, there are three categories practicing Christians, church, adults, and dropouts. 66% of practicing Christians say that they use, uh, faith, uh, in the internet.

Nick Clason (16:48):
They use the internet for faith practices during the pandemic at 66%. Church adults at 56%. And dropouts, even those who've dropped out at 36% say that, um, as a faith supplement, 52% of practicing Christians, 42% church adults, and 30% of dropouts as a faith supplement. And then as a substitute for physical church, 50% of practicing Christians say that 46% of church adults say that. And 30% of dropouts would claim that. In addition, they broke that out, uh, with, uh, a deeper classification of church, gen Z Church, millennials, church Gen X, and church boomers, obviously, no surprise to you, gen Z was the highest of that. 67% as, um, for faith purposes, 56% as a faith supplement and as a substitute for physical church, uh, that was at 58%. So Gen Z, and mind you, this was old enough. So at least 18 years of age Gen Z.

Nick Clason (17:43):
So that's not counting kids in our youth ministry. And that's not counting Alpha, 'cause none of them were old enough to be pulled on survey. So if it's that high in churched adult Gen Z, how much more for the teenagers in your youth ministry? Uh, James Emery White has a quote out of his most recent book, hybrid Church, rethinking the Church in a post-digital age said the vision. This vision, talking about the metaverse, this vision led Zuckerberg, c e o of Facebook to change the name of its company to Meta. Zuckerberg described a grandiose vision of a metaverse as an even more immersive and embodied internet. When or where you're gonna be able to do almost anything that you can, uh, imagine, get together with friends and family, work, learn, play, shop, create as well, uh, as entirely new categories that don't even fit how we think about computers or phones today.

Nick Clason (18:37):
If you, uh, wanna reference point, think of the movie Avatar. The Metaverse would be a shared social space where avatars represent users, a world that avatars interact and inhabit. And in that metaverse, you could own virtual property just as you would physical property or even create, uh, your, even create your own virtual property. Not to mention, you can buy and sell property. The last step in achieving all this would be a full three D telepresence v uh, via VR or AR glasses. Hubo technology is a technology company that manages hybrid and virtual events, predict that soon events will be, um, less about chronology and speakers and more about exploration and interaction. That quote right there is worth weight in gold. Um, I, and I'm just kind of picking it up 'cause I read this at 1:00 AM last night, the end of a standard webinar is coming near and being replaced with live streaming VR entertainment and Oculus Rift parties.

Nick Clason (19:34):
What Emory White says is this, and this is what made me pull this quote out. Needless to say, the internet is not gonna be flat for too much longer. And why do we want to do this for Gen Z and Gen Alpha? This is the internet that they are going to be ushering in and growing up in. They're spending time on the internet, on their phones. And while there are, uh, digital hygiene things that we as youth pastors need to model and teach our students to do, I think gone are the days of just, Hey, no phones. Like, yeah, that's easier. And we all know that like reducing our technology use helps us. However, you got a new kid walking into your student ministry, are you really gonna take his phone and lock it up in a locker and tell 'em you can't have it until the end?

Nick Clason (20:18):
Is he coming back after his first week of visiting your church? Probably not. But if you help teach students, Hey, here's technology, here's resources. Here's a way that you can grow in your faith beyond the walls of this sermon and service while I'm up here trying to answer your questions, but give you more to study with because this is what I was studying this week as I was preparing this content. And here's something for you. Here's a P D F, here's a checklist, here's a devotional, here's a prayer guide, whatever the case might that's gonna help students grow in their faith. And all of that can exist and live on your digital platforms. In particular YouTube. But wait, I'm so busy, but wait, I don't have time. I'm already preparing messages. I'm sitting in meetings. I'm running C c b or I'm running church data management reports.

Nick Clason (21:05):
I don't have an admin. I used to have an admin. I might get an admin. I'm probably never gonna have an admin. And I'm stacking chairs and I'm repainting the youth room and I'm patching the wall from the kid whose butt fell through the thing. I get it. I'm there. I'm a youth pastor being in youth mystery 12 and a half years. Here's why this, uh, this is why we are dropping this resource. So we are going to be giving you all the month long social media posting tool done for you and your youth ministry free ebook link in the show notes. When you download that, you're gonna get a link to two eBooks, my TikTok from scratch, and now this month long youth ministry social media thing. Let's dive into what is actually going to be in that. Let's go. So we will detail this a little bit more in the ebook, but essentially I'm giving you a basically 40 ideas that you can post, uh, five days a week.

Nick Clason (22:01):
So there's seven days in a week. I recommend that you take two off just to practice Sabbath and, uh, not working whatever your two days off that you want to be. So for example, I post Sunday, Monday, Tuesday, Wednesday, and Thursday. I don't work on Fridays in the office or Saturday. So I don't post either of those days. And each of those days I post two tos. I recently talked a couple episodes back about how we went from three down to two, and then I'm gonna give you three or I'm, I'm sorry. I'm gonna give you, uh, a video thing to post every single day. So for me, my Sunday, I post the message hook from our teaching video that we do, we we capture it like this, then I clip it out and make it vertical. And I post a game on Monday. I'll do Meme Monday, and then I'll post some sort of spiritual practice video, either a talking head or pre uh, existing resource.

Nick Clason (22:50):
I have some resources in the show notes on Download youth ministry that you can ahead and grab if you want. Um, on uh, Tuesday I'll post a message clip, and then I'll do some sort of game or fun thing, uh, Wednesday, another spiritual practice video, and then a recap of our Wednesday night youth ministry, just some B roll and some audio that I did the sync auto sync on TikTok around cap cut. And then finally the third message clip, and then another game or activity. And so here's what I'm gonna do. I'm gonna help teach you how to clip those messages. Um, I want to, I wanna let you know about a, a resource. I'm gonna include the link in the show notes called Auto Pod. It is taking my long form sequence in Adobe Premier Pro and shrinking it and making it vertical. That's something that you can use and that's helpful, uh, to you if you are a, a video editor in that way.

Nick Clason (23:38):
If not, just clip it in on your phone using cap cut and, uh, you cap cut's a super powerful tool you can use. Um, and then, uh, and then also I'm gonna give you about 10 to 15 different game ideas or activity type ideas that we've done in our youth ministry. You can check it out, link to, um, you can check out our student ministry link in the description, cross Creek Student Ministry, social, go to our shorts, watch just some of the goofy stuff that we do. But I'm gonna give you ideas on how you can repurpose like d y m type games or other fun things like that and use it on camera or, or one thing I did yesterday was I, uh, me and a student took the camera around and he asked people, Hey, we're going back to school soon. What do these back to school?

Nick Clason (24:22):
Emoji phrases mean? He'd show them a picture on the phone and then they would try to guess, um, and to like incentivize them to actually choose to be on camera. We'd give 'em a fruit snack if they said yes, and then I captured it, and then I'm gonna go edit it and post, um, and have the, uh, emojis pop in. But if you don't wanna do all that right, you can just video it and just do like a quick picture and picture overlay of the emoji phrase. So there's all kinds of ideas, but all of that is going to be done for you. 40 ideas, replicatable, reproducible, the same framework, but also different videos every single week on your social media because vertical short form video is still king, bro, I missed all that. Great. We offer free transcripts for every single episode at our, uh, podcast page, hybridministry.xyz.

Nick Clason (25:14):
This is episode 0 6 0. So you can go there, pick up the free transcript, also link in the show notes for free editing presets for my TikTok video and now my, um, month long social posting tool done for you for youth ministries. Check that out. And hey, listen, if you're not in youth ministry, grab it and adapt it to your church. Because here's the thing, you don't have to just be silly and goofy in youth ministry churches wanna see their pastors having fun as well. So, uh, hope that you guys found this episode helpful. Hey, if you did, would you do me a favor and just share it? I would be forever grateful if you shared it, if you liked it, if you rated it, if you reviewed it, if you dropped a comment so I could engage with you in the comments. So pumped to be here walking through this with you.

Nick Clason (25:56):
Listen, I'm in the trenches just like you. If you're in youth ministry, if you're in church communications, if you're a social media manager for a church or business, I'm right there with you. I'm doing this podcast in my free time early morning before everyone else gets into work. And then I'm gonna turn around. I'm gonna start working right after this because I'm doing it with you. And so I want to be along on this journey with you. Make sure you follow us on TikTok, subscribe on YouTube, hit me up on Instagram. And until next time, and as always, we are making digital discipleship easy and accessible. Don't forget to stay hybrid.

]]> Episode 057: Understanding Generation Alpha: Navigating Future Implications for Pastors and Church Leaders https://www.hybridministry.xyz/057 6bb60816-78ea-4255-a44d-2b7259aff4e8 Thu, 10 Aug 2023 04:00:00 -0500 Nick Clason 057 Understanding Generation Alpha: Navigating Future Implications for Pastors and Church Leaders full Nick Clason Welcome to the Hybrid Ministry Podcast, where we explore the ever-evolving landscape of ministry in the digital age. In this enlightening episode, we dive deep into the emerging Generation Alpha and its future implications for pastors and church leaders. 🎙️ Unraveling Generation Alpha: Generation Alpha, born between 2010 and 2025, is the first generation to be entirely immersed in the digital world from birth. These tech-savvy and highly connected individuals are growing up amidst unprecedented technological advancements, shaping their worldviews, values, and relationships in unique ways. Join us as we dissect the defining characteristics of Generation Alpha and explore how they differ from previous generations. 🧭 Navigating Future Ministry Challenges: As Generation Alpha matures, pastors and church leaders must prepare for new ministry challenges and opportunities. How can the Church effectively communicate timeless truths to a generation that processes information differently? What strategies can we adopt to ensure that biblical values remain relevant in the fast-paced, technology-driven lives of Alpha kids? Nick share insights and experiences that shed light on these crucial questions. 💡 Embracing Innovation and Adaptability: In this episode, we emphasize the importance of embracing innovation and adaptability in ministry. Discover how churches and faith communities worldwide are already leveraging technology to engage with Generation Alpha on digital platforms, fostering meaningful connections and nurturing their spiritual growth. 🌟 Building a Generation Alpha-Inclusive Ministry: Join us as we explore practical tips and strategies for building a Generation Alpha-inclusive ministry that celebrates diversity and encourages genuine connections. From utilizing interactive multimedia content to designing age-appropriate digital discipleship programs, our experts share actionable advice to empower pastors and leaders in reaching and discipling the Alpha generation effectively. 🎧 Tune in to the Hybrid Ministry Podcast and join the conversation on navigating ministry in the era of Generation Alpha. Don't miss this opportunity to equip yourself with the insights and tools needed to effectively minister to the next generation of faith pioneers. 🌐 For more resources, articles, and discussions on ministry in the digital age, visit our website at HybridMinistry.xyz 19:00 no Welcome to the Hybrid Ministry Podcast, where we explore the ever-evolving landscape of ministry in the digital age. In this enlightening episode, we dive deep into the emerging Generation Alpha and its future implications for pastors and church leaders. 🎙️ Unraveling Generation Alpha: Generation Alpha, born between 2010 and 2025, is the first generation to be entirely immersed in the digital world from birth. These tech-savvy and highly connected individuals are growing up amidst unprecedented technological advancements, shaping their worldviews, values, and relationships in unique ways. Join us as we dissect the defining characteristics of Generation Alpha and explore how they differ from previous generations. 🧭 Navigating Future Ministry Challenges: As Generation Alpha matures, pastors and church leaders must prepare for new ministry challenges and opportunities. How can the Church effectively communicate timeless truths to a generation that processes information differently? What strategies can we adopt to ensure that biblical values remain relevant in the fast-paced, technology-driven lives of Alpha kids? Nick share insights and experiences that shed light on these crucial questions. 💡 Embracing Innovation and Adaptability: In this episode, we emphasize the importance of embracing innovation and adaptability in ministry. Discover how churches and faith communities worldwide are already leveraging technology to engage with Generation Alpha on digital platforms, fostering meaningful connections and nurturing their spiritual growth. 🌟 Building a Generation Alpha-Inclusive Ministry: Join us as we explore practical tips and strategies for building a Generation Alpha-inclusive ministry that celebrates diversity and encourages genuine connections. From utilizing interactive multimedia content to designing age-appropriate digital discipleship programs, our experts share actionable advice to empower pastors and leaders in reaching and discipling the Alpha generation effectively. 🎧 Tune in to the Hybrid Ministry Podcast and join the conversation on navigating ministry in the era of Generation Alpha. Don't miss this opportunity to equip yourself with the insights and tools needed to effectively minister to the next generation of faith pioneers. 🌐 For more resources, articles, and discussions on ministry in the digital age, visit our website at HybridMinistry.xyz 🎥 YOUTUBE https://www.youtube.com/@clasonnick 📱SOCIAL TIKTOK: https://www.tiktok.com/@clasonnick INSTAGRAM: http://www.instagram.com/hybridministry 🗒️ SHOWNOTES http://www.hybridministry.xyz/057 🆓 FREEBIES FREE Animation Effects for Adobe Premiere Pro: https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis FREE E-Book: https://www.hybridministry.xyz/articles/ebook ⏱️TIMECODES 00:00-02:30 Intro 02:30-07:25 Meet Generation Alpha - Who are they? When were they born? What do we know? 07:25-10:38 Three Interesting Trends about Generation Alpha 10:38-18:06 How Generation Alpha will shape the church in the Future 18:06-19:00 Outro TRANSCRIPT Nick Clason (00:00): Nick Clason (00:07): Well, hello everybody and welcome back to another episode of the Hybrid Ministry Show. I am your host, Nick Clason, thrilled, excited, pumped, and Jack to be with you. Another episode in the Cross Creek Mug. Listen, I'm gonna take this rig back to my house at some point in time, but I brought this in, um, 'cause I did those Adobe and Photoshop episodes and, um, that was a little bit for me, selfish and two-pronged. Um, but for those of you not watching, I'm in my office, uh, drinking some coffee this morning. Um, freshly roasted Burundi from Burundi. Did it on my back patio last night. Didn't get the chaff off as much as I would've wanted to. So I'm gonna be working on that here in the future. Uh, in this episode, we are going to be talking about all things generation Alpha. Now listen, we've been talking Gen Z a lot, but we are gonna, um, shift the conversation even younger because Gen Alpha is currently, um, thought to have been born between 2010 and 2025, meaning they're not even born all the way yet, . Nick Clason (01:17): And so we're gonna talk at them, we're gonna talk about them a little bit. There's a few statistics and things that are interesting about them, but they're not fully formed and they're not fully developed yet. And so these are just a lot of things that may just be conjecture, things that we're looking at ahead in the future, curious about. So join me as we dive into that, and here's why, because I think that the younger generations tend to formulate and bring about formation to the older generations and the older demographics. So as always, you can head to the link in the show notes, http://www.hybridministry.xyz/057 for full transcripts. It's also gonna have a link to our YouTube channel where you can subscribe, like rate review, a rating or review in the purple podcast app would be amazing. We are on Instagram, we are on TikTok, we are all the places. And Link in the show notes will have your chance for a 100% completely free ebook, as well as the video transitions that you can get in Adobe Premier Pro. Without any further ado, let's dive into why we need to look at and learn from Generation Alpha for the future of the church. Here we go. Nick Clason (02:30): All right, so Generation Alpha, that is a new demographic younger than Generation Z, right? We had Generation X, generation Y, which we have nicknamed and colloquially, colloquially called the millennials, and then Generation Z. What do you do after Z? Well, you go back to the beginning. So now we're in Generation Alpha. They may have a new name, they may have something, um, that they're called in the future, but for right now, we are referring to them as generation alpha. So right now, I am a youth pastor. If you're not in youth ministry, you may feel like this isn't even a thing that is worth worrying about, but just for some frame of reference and context, right now is actually a really clear year in my mind because middle schoolers are generation alpha and, um, high schoolers are Generation Z. That line, it's an arbitrary line that you draw right between like generations, but most researchers would draw that line, like I said, 2010. Nick Clason (03:28): So you do a little bit of quick math that makes it like a 13 year old. So you're looking at sixth grade, seventh grade, maybe some eighth graders, and then ninth grade and on up. They are younger. But similarly to look at the gap between Gen Z and millennials, we called them, um, some people have called them millennials because they're zrs, but they're also millennials. So they got kind of attributes of both generations. The same thing is gonna be true of the lines, the edges of these arbitrary drawings. Couple of things that are worth noting that I wanna share with you. Um, I got, uh, I looked at an article from exploding topics.com/blog/generation alpha stats. I'll drop the link to that for y'all in the show notes. Make sure you go check that out. Most of this stuff comes from there, but they have it linked to deeper research where they got their information from. Nick Clason (04:17): So go ahead, check those things out. But children between ages of eight and 12, okay? So that's upper elementary, lower middle spend on average four hours and 44 minutes in front of screens every single day. Just think about that for a minute. Four hours and 44 minutes. And while you may be listening to this and thinking, man, that's crazy, that's a lot. How much time are you spending in front of a screen every single day? I mean, right here is my office, I'm sitting in front of a screen, I have another screen, I have my phone, I'm, I'm in front of this eight hours a day, right? Not to mention TVs, not to mention phones, but what really struck this cord for me, what was really making me want to dive into this a little bit more is this the actual screen itself. So we were on vacation last week. Nick Clason (05:03): We were in Florida and we had a tv, just like every room in the America on vacation in hotels or condos has a a tv, right? And there was a problem with the TV though, because the TV only had basic cable. My kids don't understand basic cable, so they would wanna watch TV and they would ask to watch a certain show, and I'd say, bro, I I can't get that show on the TV for you. I can't make Phineas and Ferb be what they play. I don't even know if Disney Channel does Phineas and Ferb anymore. It was mostly big city Greens is what was on. And so instead, my kids as opposed to being like, oh, okay, like they didn't get it. They're like, well, okay, can we watch Phineas and Ferb on your iPad? So I have a seven year old and a four year old. Nick Clason (05:45): And so one of them adopted my iPad and one of them adopted my wife's iPad. One of them watched Pho and Ferb, one of them watched Mickey Mouse Funhouse. Meanwhile, in the master bedroom where my wife and I were staying the TV in there, I couldn't get it work. And I had, I host a podcast about hybrid ministry, so you'd think I of all people should be able to get this thing to work when I couldn't. My wife was like, well, it's a lost cause. So since I couldn't, the two of us also were just like on our phones, right? Like, um, at the time of the vacation and, and you know, we're gonna be a month in advance or so on this, uh, when I actually post. But, uh, it was n b a free agency. So I was like, checking woe notifications if you know, you know, Sean's notifications from the Athletic and just watching like, uh, YouTube and podcasts and things like that as they're, you know, analyzing the Fred Van Veit signing in Houston and Dylan Brooks and in Houston, and you know, Chris Middleton back to The Bucks and all these things, right? Nick Clason (06:34): So I'm just watching it on my phone. My wife's, you know, she's over there on reels. That's her normal anyway, she's not a big like TV person. She's more like scroll some reels, you know, for her like entertainment, so to speak. So the four of us, my, my wife and I, and my two kids, all of us were on screens, but not the biggest screen, not the TV screen. And I think I, to me, it was like just this eye-opening moment. First of all, I can't even go on vacation without thinking about this podcast, right? But it was this kinda like eye-opening moment, like, man, none of us are watching tv. We're all just on smaller screens. What does this mean? So it caused me to just start asking some questions about the younger generation, um, gen Alpha. I think that these are gonna be related to Generation Z as well. Nick Clason (07:16): Uh, so I wanna share with y'all a couple of stats. So let's go ahead and take a minute, dive into what some of these, um, fascinating generation Alpha stats are. Let's go. All right, so like I said, according to the exploring topics.com blog, here are some of the stats from Generation Alpha. 47% of Gen Alpha say that they prefer to split their free time between screen time and being outdoors. 47%. So right about half prefer screen time and outdoors. And I think, like if I were to inspect that and ask some questions about it a little bit, really what I'm saying is like, indoors equals screen time and outdoors equals outdoors, which is, you know, normal. The question is like, is there, are there things inside that Gen Alpha are navigating, using, spending time on that are not screen based? The next thing I wanna show you is it says Gen Alpha use an average of 4.2 streaming services. Nick Clason (08:13): That's Gen Alpha. Frankly, I use Disney plus, I use Discovery Plus I use Netflix. Sometimes I use Prime, sometimes I use Hulu. Sometimes I stream off the E S P N app. Sometimes I use like Sling. I mean, I'm up to seven. So while you were like, man, that might sound like a lot. I, I don't think it actually sounds like a lot at all. I have tons of different streaming services, and quite frankly, I've cut the cord with cable years ago, and every time I go on vacation, I'm reminded like, yeah, I don't want cable. Like, that's not what I want, right? Like, I enjoy my streaming services, part of the problem. Now, streaming services, you add all the costs together just as much as cable or more. And so I'm like, I don't know if this is actually saving me any money. 'cause there's enough platforms out there now that they're diversified across all of 'em, you know? Nick Clason (08:58): Um, additionally, 59% of gen alphas say that watching TV and movies is their favorite weekend activity. 50% name it as their favorite afterschool activity. And 70% of eight to 11 year olds consider TV and movies to be among their favorite activities. So just think about that. Screen time, gen Z, all that stuff is part of what, um, how they're spending their time on screens. It is wild. And lastly, 38% of gen alpha gamers want a video game that allowed them to build or create. And I think there's something there talking about Minecraft, talking about Roblox types of games. They like to be contributors and creators to the moment, not just passive consumers. You know, my kids, they watch, um, some YouTube, uh, we have YouTube kids, we try to have all the blocks that we can keep 'em safe out there on the internet. But the, my son has recently gotten into watching people play video games. Nick Clason (09:59): And I'm like, bro, why don't you play a video game yourself? So this weekend I downloaded Mario Kart so that we could have some family Mario Kar battles, which has been pretty fun. Uh, but it's kinda like my kids, uh, seven and four year old, it's kind of their first time ever playing, um, video games, right? And so, um, they're now getting to experience what it's actually like to, to play it. And then I got home from church yesterday and man, they, they had been playing it for hours up to that point. So pretty fun. Um, pretty exciting times. But what does all this stuff mean? So let's dive in to talk about some big ideas and pictures of what this might mean for the church going forward. All right? So let's talk about what this might mean for the idea of the future church. Nick Clason (10:43): So philosophically speaking, as you're listening to this, you might be thinking Gen Alpha, I don't have to care about that. I don't have to worry about that. I'm not in youth ministry. And while that may be true, um, because even some of these kids aren't even born yet, right? Uh, gen Alpha, the lines I've read are 2010 to 2025. Birth years. We're in 2023 at the time of this recording. So there's still two more years of gen alphas to be born, to be popping out people, right? So, , what does this mean? You might be thinking, and here's here's why I think this matters, because philosophically, churches and cultures tend to gravitate towards youth. Watch any movie on Hollywood, watch any movie on tv like you're going, the the main character you're going to find is somebody who is young. And so younger generations tend to kind of carry the weight and carry the day as it pertains to culture and culture. Nick Clason (11:32): Building youth shapes culture. So if youth shapes culture, then we need to look at what the youth and what the younger people are doing, um, gravitating towards what the trends are, and then what this might mean for us as a church going forward. Because here's what's gonna happen. If not, we're going to become less relevant. We're gonna become more antiquated. And if we are not because we're trying to attract people and, and make Jesus attractive, but because we're trying to be, as Paul said, I, I become a Jew for, for Jews, a Greek for Greeks to, so that I may win some in accordance and for sake of the gospel. And so that's what we're gonna do. Uh, we're going to, um, try and meet people and reach people where they are, where they are spending their time. So philosophically speaking, culture tends to trend younger. So what does that mean? And what are some of the things that we can just right now look at, grab and move forward? Let's go ahead, take a look at that. Nick Clason (12:32): So practically speaking, I have three practical ideas for churches. So the first thing is make things optimized for your phone. Listen, if your website is already not optimized for a phone, like you need to probably stop listening to this right now and go make that happen asap. That is a very crucial and very important part of ministry, I think in, uh, 2023 and beyond. Also, what are ways in which you can invade the phone, not in a creepy way, but in a meaningful way to generations that are not at church in the moment, right? So like both, how can they engage with the at church? So one of my favorite things is the YouVersion, um, bible app, the notes section where they can take notes, follow along, but also like Bible reading plans, short form video, um, short, short form video based content pieces for social media, TikTok, reel shorts, um, that are both funny, fun, relevant and, um, biblical and things that are gonna help them like grow more, uh, as a disciple and as a follower of Jesus. Nick Clason (13:35): So both, what can you do for phones in person and what can you do for phones, um, while they're not there. The other thing I think that is worthwhile is as much screen time as people are spending, how can we as a church offer for them moments not on screens at church. So like, we most recently went to summer camp a couple weeks ago and we offered and challenged our students to adopt the low sell slash no sell challenge. And we rewarded students who took part in that because we thought they would get more outta camp if they were on their phones less as opposed to more. But here's the thing, we didn't just do a blanket no cell phone policy because kids use their phones for alarms. Kids use their phones for cameras, kids use their phones for all kinds of different things. And quite frankly, so do you, and so do I like my phone is my g p s my phone is my daytimer, my phone is my like, you know, I got a question. Nick Clason (14:29): Look it up. Like my phone is, is a lot of things to me. And I think that's part of the problem is we a lot of times equate screen time to just simply social media when in the reality screen time is a lot of things. Like when I travel, my screen time goes through the roof, not 'cause I'm spending more time on my phones at my vacation destination, but because I'm traveling and I got my Maps app open the whole time and my screen is counting that against me. The second thing is, can you incorporate video games? Students are spending more and more time on video games. So both that could be like in your environment, especially if you're a youth pastor, that's not a foreign idea. It's, it's been around for years. Honestly. I grew up in a ministry that had video games offered to me as a teenager, but can you also, um, maybe incorporate video games in things like Twitch streams or YouTube gaming, like those types of things. Nick Clason (15:17): And can you use that to both, um, let students watch and, and view and participate in from a passive view perspective and or can you flip that script and give them opportunities, platforms, times to come in stream? Things like, can you find a way to incorporate that into your ministry to create a wider pool and a wider reach? Because just think about this. If you invite someone into to stream on one of your platforms, they're gonna cross promote that. They're gonna tell their friends that they're online, like all kinds of fun stuff like that. So, so start thinking and asking yourself, are there ways to incorporate video games? That's one of the ways that Gen Alpha is using, especially things like Minecraft and Roblox. One of the things that I thought was awesome during c o we built a dedicated for our own student ministry Minecraft server, and it was really cool. Nick Clason (16:08): Like it was a really cool thing. Um, you know, covid and, and you know, our leaders not really getting it and getting into it helped it, you know, not have as much traction as I think it could have maybe should have. Um, but, but things like that are so cool, so niche. Are there ways to utilize that for the advancement, um, of your student ministry culture, advancement of the name of Jesus, the gospel, all those types of things I think worth que are, are worth questioning. And the third thing is I think we need to start discipling students through it and not away from it. If you're anything like me, you've grown up in, you know, early nineties, uh, mid two thousands almost all of the things were like challenging students to, to lay things aside, like turn your phone into a dumb phone, all these things. Nick Clason (16:53): And I think those are good things. I think if you, if you feel so inclined to do that personally, then you should do that. But I think, like I said, phones are not going anywhere, right? Um, but how do we help disciple people through it? Um, because they have it, right? Like, I'll just say this as a parent, I am going to hold off on getting my kids a phone for as long as humanly possible. I say that right now when they're seven and four. I can't tell you what it's gonna be like in five years or seven years and where they're at with that, but I don't want them to have a phone. 'cause there are dangers on there that pornography addiction, things like that all can stem from a simple device in your pocket. That being said, many, many of our people have them. So how do we help navigate them through it? How do we help create within them good digital hygiene, um, good practices to navigating having a phone and living in the worldwide web in the 21st century and using it for good and using it to reach people for the gospel. So I think that's a shift that the church needs to start moving towards is less, Hey, cut it off, go cold Turkey instead. Hey, you have it, but with it, here's how you can use it. Nick Clason (18:07): Well, hey everyone, thanks so much for sticking around to the end of this episode. I hope you found it helpful. As always, link in the show notes for transcripts, links to the YouTube video if you wanna watch that. And TikTok, Instagram, YouTube shorts, all those things go like, follow, subscribe, uh, all the places. Um, we love hanging out with y'all. If you have a question, head to our website, http://www.hybridministry.xyz and send us a question. We would love to answer it here on the pod at some point in the future. And don't forget, we got a couple freebies in the show notes as well. So go to the show notes. That is going to be your one stop shop for everything that you need. And don't forget, and as always, stay hybrid. Generation Alpha, Generation Z, Millennials, Pastor, Church, Church Leaders, Church Growth, Digital, Digital Church, Online Church, Hybrid Ministry, Digital Discipleship Welcome to the Hybrid Ministry Podcast, where we explore the ever-evolving landscape of ministry in the digital age. In this enlightening episode, we dive deep into the emerging Generation Alpha and its future implications for pastors and church leaders.

🎙️ Unraveling Generation Alpha:
Generation Alpha, born between 2010 and 2025, is the first generation to be entirely immersed in the digital world from birth. These tech-savvy and highly connected individuals are growing up amidst unprecedented technological advancements, shaping their worldviews, values, and relationships in unique ways. Join us as we dissect the defining characteristics of Generation Alpha and explore how they differ from previous generations.

🧭 Navigating Future Ministry Challenges:
As Generation Alpha matures, pastors and church leaders must prepare for new ministry challenges and opportunities. How can the Church effectively communicate timeless truths to a generation that processes information differently? What strategies can we adopt to ensure that biblical values remain relevant in the fast-paced, technology-driven lives of Alpha kids? Nick share insights and experiences that shed light on these crucial questions.

💡 Embracing Innovation and Adaptability:
In this episode, we emphasize the importance of embracing innovation and adaptability in ministry. Discover how churches and faith communities worldwide are already leveraging technology to engage with Generation Alpha on digital platforms, fostering meaningful connections and nurturing their spiritual growth.

🌟 Building a Generation Alpha-Inclusive Ministry:
Join us as we explore practical tips and strategies for building a Generation Alpha-inclusive ministry that celebrates diversity and encourages genuine connections. From utilizing interactive multimedia content to designing age-appropriate digital discipleship programs, our experts share actionable advice to empower pastors and leaders in reaching and discipling the Alpha generation effectively.

🎧 Tune in to the Hybrid Ministry Podcast and join the conversation on navigating ministry in the era of Generation Alpha. Don't miss this opportunity to equip yourself with the insights and tools needed to effectively minister to the next generation of faith pioneers.

🌐 For more resources, articles, and discussions on ministry in the digital age, visit our website at HybridMinistry.xyz

🎥 YOUTUBE
https://www.youtube.com/@clasonnick

📱SOCIAL
TIKTOK:
https://www.tiktok.com/@clasonnick

INSTAGRAM:
http://www.instagram.com/hybridministry

🗒️ SHOWNOTES
http://www.hybridministry.xyz/057

🆓 FREEBIES
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⏱️TIMECODES
00:00-02:30 Intro
02:30-07:25 Meet Generation Alpha - Who are they? When were they born? What do we know?
07:25-10:38 Three Interesting Trends about Generation Alpha
10:38-18:06 How Generation Alpha will shape the church in the Future
18:06-19:00 Outro

TRANSCRIPT
Nick Clason (00:00):

Nick Clason (00:07):
Well, hello everybody and welcome back to another episode of the Hybrid Ministry Show. I am your host, Nick Clason, thrilled, excited, pumped, and Jack to be with you. Another episode in the Cross Creek Mug. Listen, I'm gonna take this rig back to my house at some point in time, but I brought this in, um, 'cause I did those Adobe and Photoshop episodes and, um, that was a little bit for me, selfish and two-pronged. Um, but for those of you not watching, I'm in my office, uh, drinking some coffee this morning. Um, freshly roasted Burundi from Burundi. Did it on my back patio last night. Didn't get the chaff off as much as I would've wanted to. So I'm gonna be working on that here in the future. Uh, in this episode, we are going to be talking about all things generation Alpha. Now listen, we've been talking Gen Z a lot, but we are gonna, um, shift the conversation even younger because Gen Alpha is currently, um, thought to have been born between 2010 and 2025, meaning they're not even born all the way yet, .

Nick Clason (01:17):
And so we're gonna talk at them, we're gonna talk about them a little bit. There's a few statistics and things that are interesting about them, but they're not fully formed and they're not fully developed yet. And so these are just a lot of things that may just be conjecture, things that we're looking at ahead in the future, curious about. So join me as we dive into that, and here's why, because I think that the younger generations tend to formulate and bring about formation to the older generations and the older demographics. So as always, you can head to the link in the show notes, http://www.hybridministry.xyz/057 for full transcripts. It's also gonna have a link to our YouTube channel where you can subscribe, like rate review, a rating or review in the purple podcast app would be amazing. We are on Instagram, we are on TikTok, we are all the places. And Link in the show notes will have your chance for a 100% completely free ebook, as well as the video transitions that you can get in Adobe Premier Pro. Without any further ado, let's dive into why we need to look at and learn from Generation Alpha for the future of the church. Here we go.

Nick Clason (02:30):
All right, so Generation Alpha, that is a new demographic younger than Generation Z, right? We had Generation X, generation Y, which we have nicknamed and colloquially, colloquially called the millennials, and then Generation Z. What do you do after Z? Well, you go back to the beginning. So now we're in Generation Alpha. They may have a new name, they may have something, um, that they're called in the future, but for right now, we are referring to them as generation alpha. So right now, I am a youth pastor. If you're not in youth ministry, you may feel like this isn't even a thing that is worth worrying about, but just for some frame of reference and context, right now is actually a really clear year in my mind because middle schoolers are generation alpha and, um, high schoolers are Generation Z. That line, it's an arbitrary line that you draw right between like generations, but most researchers would draw that line, like I said, 2010.

Nick Clason (03:28):
So you do a little bit of quick math that makes it like a 13 year old. So you're looking at sixth grade, seventh grade, maybe some eighth graders, and then ninth grade and on up. They are younger. But similarly to look at the gap between Gen Z and millennials, we called them, um, some people have called them millennials because they're zrs, but they're also millennials. So they got kind of attributes of both generations. The same thing is gonna be true of the lines, the edges of these arbitrary drawings. Couple of things that are worth noting that I wanna share with you. Um, I got, uh, I looked at an article from exploding topics.com/blog/generation alpha stats. I'll drop the link to that for y'all in the show notes. Make sure you go check that out. Most of this stuff comes from there, but they have it linked to deeper research where they got their information from.

Nick Clason (04:17):
So go ahead, check those things out. But children between ages of eight and 12, okay? So that's upper elementary, lower middle spend on average four hours and 44 minutes in front of screens every single day. Just think about that for a minute. Four hours and 44 minutes. And while you may be listening to this and thinking, man, that's crazy, that's a lot. How much time are you spending in front of a screen every single day? I mean, right here is my office, I'm sitting in front of a screen, I have another screen, I have my phone, I'm, I'm in front of this eight hours a day, right? Not to mention TVs, not to mention phones, but what really struck this cord for me, what was really making me want to dive into this a little bit more is this the actual screen itself. So we were on vacation last week.

Nick Clason (05:03):
We were in Florida and we had a tv, just like every room in the America on vacation in hotels or condos has a a tv, right? And there was a problem with the TV though, because the TV only had basic cable. My kids don't understand basic cable, so they would wanna watch TV and they would ask to watch a certain show, and I'd say, bro, I I can't get that show on the TV for you. I can't make Phineas and Ferb be what they play. I don't even know if Disney Channel does Phineas and Ferb anymore. It was mostly big city Greens is what was on. And so instead, my kids as opposed to being like, oh, okay, like they didn't get it. They're like, well, okay, can we watch Phineas and Ferb on your iPad? So I have a seven year old and a four year old.

Nick Clason (05:45):
And so one of them adopted my iPad and one of them adopted my wife's iPad. One of them watched Pho and Ferb, one of them watched Mickey Mouse Funhouse. Meanwhile, in the master bedroom where my wife and I were staying the TV in there, I couldn't get it work. And I had, I host a podcast about hybrid ministry, so you'd think I of all people should be able to get this thing to work when I couldn't. My wife was like, well, it's a lost cause. So since I couldn't, the two of us also were just like on our phones, right? Like, um, at the time of the vacation and, and you know, we're gonna be a month in advance or so on this, uh, when I actually post. But, uh, it was n b a free agency. So I was like, checking woe notifications if you know, you know, Sean's notifications from the Athletic and just watching like, uh, YouTube and podcasts and things like that as they're, you know, analyzing the Fred Van Veit signing in Houston and Dylan Brooks and in Houston, and you know, Chris Middleton back to The Bucks and all these things, right?

Nick Clason (06:34):
So I'm just watching it on my phone. My wife's, you know, she's over there on reels. That's her normal anyway, she's not a big like TV person. She's more like scroll some reels, you know, for her like entertainment, so to speak. So the four of us, my, my wife and I, and my two kids, all of us were on screens, but not the biggest screen, not the TV screen. And I think I, to me, it was like just this eye-opening moment. First of all, I can't even go on vacation without thinking about this podcast, right? But it was this kinda like eye-opening moment, like, man, none of us are watching tv. We're all just on smaller screens. What does this mean? So it caused me to just start asking some questions about the younger generation, um, gen Alpha. I think that these are gonna be related to Generation Z as well.

Nick Clason (07:16):
Uh, so I wanna share with y'all a couple of stats. So let's go ahead and take a minute, dive into what some of these, um, fascinating generation Alpha stats are. Let's go. All right, so like I said, according to the exploring topics.com blog, here are some of the stats from Generation Alpha. 47% of Gen Alpha say that they prefer to split their free time between screen time and being outdoors. 47%. So right about half prefer screen time and outdoors. And I think, like if I were to inspect that and ask some questions about it a little bit, really what I'm saying is like, indoors equals screen time and outdoors equals outdoors, which is, you know, normal. The question is like, is there, are there things inside that Gen Alpha are navigating, using, spending time on that are not screen based? The next thing I wanna show you is it says Gen Alpha use an average of 4.2 streaming services.

Nick Clason (08:13):
That's Gen Alpha. Frankly, I use Disney plus, I use Discovery Plus I use Netflix. Sometimes I use Prime, sometimes I use Hulu. Sometimes I stream off the E S P N app. Sometimes I use like Sling. I mean, I'm up to seven. So while you were like, man, that might sound like a lot. I, I don't think it actually sounds like a lot at all. I have tons of different streaming services, and quite frankly, I've cut the cord with cable years ago, and every time I go on vacation, I'm reminded like, yeah, I don't want cable. Like, that's not what I want, right? Like, I enjoy my streaming services, part of the problem. Now, streaming services, you add all the costs together just as much as cable or more. And so I'm like, I don't know if this is actually saving me any money. 'cause there's enough platforms out there now that they're diversified across all of 'em, you know?

Nick Clason (08:58):
Um, additionally, 59% of gen alphas say that watching TV and movies is their favorite weekend activity. 50% name it as their favorite afterschool activity. And 70% of eight to 11 year olds consider TV and movies to be among their favorite activities. So just think about that. Screen time, gen Z, all that stuff is part of what, um, how they're spending their time on screens. It is wild. And lastly, 38% of gen alpha gamers want a video game that allowed them to build or create. And I think there's something there talking about Minecraft, talking about Roblox types of games. They like to be contributors and creators to the moment, not just passive consumers. You know, my kids, they watch, um, some YouTube, uh, we have YouTube kids, we try to have all the blocks that we can keep 'em safe out there on the internet. But the, my son has recently gotten into watching people play video games.

Nick Clason (09:59):
And I'm like, bro, why don't you play a video game yourself? So this weekend I downloaded Mario Kart so that we could have some family Mario Kar battles, which has been pretty fun. Uh, but it's kinda like my kids, uh, seven and four year old, it's kind of their first time ever playing, um, video games, right? And so, um, they're now getting to experience what it's actually like to, to play it. And then I got home from church yesterday and man, they, they had been playing it for hours up to that point. So pretty fun. Um, pretty exciting times. But what does all this stuff mean? So let's dive in to talk about some big ideas and pictures of what this might mean for the church going forward. All right? So let's talk about what this might mean for the idea of the future church.

Nick Clason (10:43):
So philosophically speaking, as you're listening to this, you might be thinking Gen Alpha, I don't have to care about that. I don't have to worry about that. I'm not in youth ministry. And while that may be true, um, because even some of these kids aren't even born yet, right? Uh, gen Alpha, the lines I've read are 2010 to 2025. Birth years. We're in 2023 at the time of this recording. So there's still two more years of gen alphas to be born, to be popping out people, right? So, , what does this mean? You might be thinking, and here's here's why I think this matters, because philosophically, churches and cultures tend to gravitate towards youth. Watch any movie on Hollywood, watch any movie on tv like you're going, the the main character you're going to find is somebody who is young. And so younger generations tend to kind of carry the weight and carry the day as it pertains to culture and culture.

Nick Clason (11:32):
Building youth shapes culture. So if youth shapes culture, then we need to look at what the youth and what the younger people are doing, um, gravitating towards what the trends are, and then what this might mean for us as a church going forward. Because here's what's gonna happen. If not, we're going to become less relevant. We're gonna become more antiquated. And if we are not because we're trying to attract people and, and make Jesus attractive, but because we're trying to be, as Paul said, I, I become a Jew for, for Jews, a Greek for Greeks to, so that I may win some in accordance and for sake of the gospel. And so that's what we're gonna do. Uh, we're going to, um, try and meet people and reach people where they are, where they are spending their time. So philosophically speaking, culture tends to trend younger. So what does that mean? And what are some of the things that we can just right now look at, grab and move forward? Let's go ahead, take a look at that.

Nick Clason (12:32):
So practically speaking, I have three practical ideas for churches. So the first thing is make things optimized for your phone. Listen, if your website is already not optimized for a phone, like you need to probably stop listening to this right now and go make that happen asap. That is a very crucial and very important part of ministry, I think in, uh, 2023 and beyond. Also, what are ways in which you can invade the phone, not in a creepy way, but in a meaningful way to generations that are not at church in the moment, right? So like both, how can they engage with the at church? So one of my favorite things is the YouVersion, um, bible app, the notes section where they can take notes, follow along, but also like Bible reading plans, short form video, um, short, short form video based content pieces for social media, TikTok, reel shorts, um, that are both funny, fun, relevant and, um, biblical and things that are gonna help them like grow more, uh, as a disciple and as a follower of Jesus.

Nick Clason (13:35):
So both, what can you do for phones in person and what can you do for phones, um, while they're not there. The other thing I think that is worthwhile is as much screen time as people are spending, how can we as a church offer for them moments not on screens at church. So like, we most recently went to summer camp a couple weeks ago and we offered and challenged our students to adopt the low sell slash no sell challenge. And we rewarded students who took part in that because we thought they would get more outta camp if they were on their phones less as opposed to more. But here's the thing, we didn't just do a blanket no cell phone policy because kids use their phones for alarms. Kids use their phones for cameras, kids use their phones for all kinds of different things. And quite frankly, so do you, and so do I like my phone is my g p s my phone is my daytimer, my phone is my like, you know, I got a question.

Nick Clason (14:29):
Look it up. Like my phone is, is a lot of things to me. And I think that's part of the problem is we a lot of times equate screen time to just simply social media when in the reality screen time is a lot of things. Like when I travel, my screen time goes through the roof, not 'cause I'm spending more time on my phones at my vacation destination, but because I'm traveling and I got my Maps app open the whole time and my screen is counting that against me. The second thing is, can you incorporate video games? Students are spending more and more time on video games. So both that could be like in your environment, especially if you're a youth pastor, that's not a foreign idea. It's, it's been around for years. Honestly. I grew up in a ministry that had video games offered to me as a teenager, but can you also, um, maybe incorporate video games in things like Twitch streams or YouTube gaming, like those types of things.

Nick Clason (15:17):
And can you use that to both, um, let students watch and, and view and participate in from a passive view perspective and or can you flip that script and give them opportunities, platforms, times to come in stream? Things like, can you find a way to incorporate that into your ministry to create a wider pool and a wider reach? Because just think about this. If you invite someone into to stream on one of your platforms, they're gonna cross promote that. They're gonna tell their friends that they're online, like all kinds of fun stuff like that. So, so start thinking and asking yourself, are there ways to incorporate video games? That's one of the ways that Gen Alpha is using, especially things like Minecraft and Roblox. One of the things that I thought was awesome during c o we built a dedicated for our own student ministry Minecraft server, and it was really cool.

Nick Clason (16:08):
Like it was a really cool thing. Um, you know, covid and, and you know, our leaders not really getting it and getting into it helped it, you know, not have as much traction as I think it could have maybe should have. Um, but, but things like that are so cool, so niche. Are there ways to utilize that for the advancement, um, of your student ministry culture, advancement of the name of Jesus, the gospel, all those types of things I think worth que are, are worth questioning. And the third thing is I think we need to start discipling students through it and not away from it. If you're anything like me, you've grown up in, you know, early nineties, uh, mid two thousands almost all of the things were like challenging students to, to lay things aside, like turn your phone into a dumb phone, all these things.

Nick Clason (16:53):
And I think those are good things. I think if you, if you feel so inclined to do that personally, then you should do that. But I think, like I said, phones are not going anywhere, right? Um, but how do we help disciple people through it? Um, because they have it, right? Like, I'll just say this as a parent, I am going to hold off on getting my kids a phone for as long as humanly possible. I say that right now when they're seven and four. I can't tell you what it's gonna be like in five years or seven years and where they're at with that, but I don't want them to have a phone. 'cause there are dangers on there that pornography addiction, things like that all can stem from a simple device in your pocket. That being said, many, many of our people have them. So how do we help navigate them through it? How do we help create within them good digital hygiene, um, good practices to navigating having a phone and living in the worldwide web in the 21st century and using it for good and using it to reach people for the gospel. So I think that's a shift that the church needs to start moving towards is less, Hey, cut it off, go cold Turkey instead. Hey, you have it, but with it, here's how you can use it.

Nick Clason (18:07):
Well, hey everyone, thanks so much for sticking around to the end of this episode. I hope you found it helpful. As always, link in the show notes for transcripts, links to the YouTube video if you wanna watch that. And TikTok, Instagram, YouTube shorts, all those things go like, follow, subscribe, uh, all the places. Um, we love hanging out with y'all. If you have a question, head to our website, http://www.hybridministry.xyz and send us a question. We would love to answer it here on the pod at some point in the future. And don't forget, we got a couple freebies in the show notes as well. So go to the show notes. That is going to be your one stop shop for everything that you need. And don't forget, and as always, stay hybrid.

]]> Welcome to the Hybrid Ministry Podcast, where we explore the ever-evolving landscape of ministry in the digital age. In this enlightening episode, we dive deep into the emerging Generation Alpha and its future implications for pastors and church leaders.

🎙️ Unraveling Generation Alpha:
Generation Alpha, born between 2010 and 2025, is the first generation to be entirely immersed in the digital world from birth. These tech-savvy and highly connected individuals are growing up amidst unprecedented technological advancements, shaping their worldviews, values, and relationships in unique ways. Join us as we dissect the defining characteristics of Generation Alpha and explore how they differ from previous generations.

🧭 Navigating Future Ministry Challenges:
As Generation Alpha matures, pastors and church leaders must prepare for new ministry challenges and opportunities. How can the Church effectively communicate timeless truths to a generation that processes information differently? What strategies can we adopt to ensure that biblical values remain relevant in the fast-paced, technology-driven lives of Alpha kids? Nick share insights and experiences that shed light on these crucial questions.

💡 Embracing Innovation and Adaptability:
In this episode, we emphasize the importance of embracing innovation and adaptability in ministry. Discover how churches and faith communities worldwide are already leveraging technology to engage with Generation Alpha on digital platforms, fostering meaningful connections and nurturing their spiritual growth.

🌟 Building a Generation Alpha-Inclusive Ministry:
Join us as we explore practical tips and strategies for building a Generation Alpha-inclusive ministry that celebrates diversity and encourages genuine connections. From utilizing interactive multimedia content to designing age-appropriate digital discipleship programs, our experts share actionable advice to empower pastors and leaders in reaching and discipling the Alpha generation effectively.

🎧 Tune in to the Hybrid Ministry Podcast and join the conversation on navigating ministry in the era of Generation Alpha. Don't miss this opportunity to equip yourself with the insights and tools needed to effectively minister to the next generation of faith pioneers.

🌐 For more resources, articles, and discussions on ministry in the digital age, visit our website at HybridMinistry.xyz

🎥 YOUTUBE
https://www.youtube.com/@clasonnick

📱SOCIAL
TIKTOK:
https://www.tiktok.com/@clasonnick

INSTAGRAM:
http://www.instagram.com/hybridministry

🗒️ SHOWNOTES
http://www.hybridministry.xyz/057

🆓 FREEBIES
FREE Animation Effects for Adobe Premiere Pro:
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

FREE E-Book:
https://www.hybridministry.xyz/articles/ebook

⏱️TIMECODES
00:00-02:30 Intro
02:30-07:25 Meet Generation Alpha - Who are they? When were they born? What do we know?
07:25-10:38 Three Interesting Trends about Generation Alpha
10:38-18:06 How Generation Alpha will shape the church in the Future
18:06-19:00 Outro

TRANSCRIPT
Nick Clason (00:00):

Nick Clason (00:07):
Well, hello everybody and welcome back to another episode of the Hybrid Ministry Show. I am your host, Nick Clason, thrilled, excited, pumped, and Jack to be with you. Another episode in the Cross Creek Mug. Listen, I'm gonna take this rig back to my house at some point in time, but I brought this in, um, 'cause I did those Adobe and Photoshop episodes and, um, that was a little bit for me, selfish and two-pronged. Um, but for those of you not watching, I'm in my office, uh, drinking some coffee this morning. Um, freshly roasted Burundi from Burundi. Did it on my back patio last night. Didn't get the chaff off as much as I would've wanted to. So I'm gonna be working on that here in the future. Uh, in this episode, we are going to be talking about all things generation Alpha. Now listen, we've been talking Gen Z a lot, but we are gonna, um, shift the conversation even younger because Gen Alpha is currently, um, thought to have been born between 2010 and 2025, meaning they're not even born all the way yet, .

Nick Clason (01:17):
And so we're gonna talk at them, we're gonna talk about them a little bit. There's a few statistics and things that are interesting about them, but they're not fully formed and they're not fully developed yet. And so these are just a lot of things that may just be conjecture, things that we're looking at ahead in the future, curious about. So join me as we dive into that, and here's why, because I think that the younger generations tend to formulate and bring about formation to the older generations and the older demographics. So as always, you can head to the link in the show notes, http://www.hybridministry.xyz/057 for full transcripts. It's also gonna have a link to our YouTube channel where you can subscribe, like rate review, a rating or review in the purple podcast app would be amazing. We are on Instagram, we are on TikTok, we are all the places. And Link in the show notes will have your chance for a 100% completely free ebook, as well as the video transitions that you can get in Adobe Premier Pro. Without any further ado, let's dive into why we need to look at and learn from Generation Alpha for the future of the church. Here we go.

Nick Clason (02:30):
All right, so Generation Alpha, that is a new demographic younger than Generation Z, right? We had Generation X, generation Y, which we have nicknamed and colloquially, colloquially called the millennials, and then Generation Z. What do you do after Z? Well, you go back to the beginning. So now we're in Generation Alpha. They may have a new name, they may have something, um, that they're called in the future, but for right now, we are referring to them as generation alpha. So right now, I am a youth pastor. If you're not in youth ministry, you may feel like this isn't even a thing that is worth worrying about, but just for some frame of reference and context, right now is actually a really clear year in my mind because middle schoolers are generation alpha and, um, high schoolers are Generation Z. That line, it's an arbitrary line that you draw right between like generations, but most researchers would draw that line, like I said, 2010.

Nick Clason (03:28):
So you do a little bit of quick math that makes it like a 13 year old. So you're looking at sixth grade, seventh grade, maybe some eighth graders, and then ninth grade and on up. They are younger. But similarly to look at the gap between Gen Z and millennials, we called them, um, some people have called them millennials because they're zrs, but they're also millennials. So they got kind of attributes of both generations. The same thing is gonna be true of the lines, the edges of these arbitrary drawings. Couple of things that are worth noting that I wanna share with you. Um, I got, uh, I looked at an article from exploding topics.com/blog/generation alpha stats. I'll drop the link to that for y'all in the show notes. Make sure you go check that out. Most of this stuff comes from there, but they have it linked to deeper research where they got their information from.

Nick Clason (04:17):
So go ahead, check those things out. But children between ages of eight and 12, okay? So that's upper elementary, lower middle spend on average four hours and 44 minutes in front of screens every single day. Just think about that for a minute. Four hours and 44 minutes. And while you may be listening to this and thinking, man, that's crazy, that's a lot. How much time are you spending in front of a screen every single day? I mean, right here is my office, I'm sitting in front of a screen, I have another screen, I have my phone, I'm, I'm in front of this eight hours a day, right? Not to mention TVs, not to mention phones, but what really struck this cord for me, what was really making me want to dive into this a little bit more is this the actual screen itself. So we were on vacation last week.

Nick Clason (05:03):
We were in Florida and we had a tv, just like every room in the America on vacation in hotels or condos has a a tv, right? And there was a problem with the TV though, because the TV only had basic cable. My kids don't understand basic cable, so they would wanna watch TV and they would ask to watch a certain show, and I'd say, bro, I I can't get that show on the TV for you. I can't make Phineas and Ferb be what they play. I don't even know if Disney Channel does Phineas and Ferb anymore. It was mostly big city Greens is what was on. And so instead, my kids as opposed to being like, oh, okay, like they didn't get it. They're like, well, okay, can we watch Phineas and Ferb on your iPad? So I have a seven year old and a four year old.

Nick Clason (05:45):
And so one of them adopted my iPad and one of them adopted my wife's iPad. One of them watched Pho and Ferb, one of them watched Mickey Mouse Funhouse. Meanwhile, in the master bedroom where my wife and I were staying the TV in there, I couldn't get it work. And I had, I host a podcast about hybrid ministry, so you'd think I of all people should be able to get this thing to work when I couldn't. My wife was like, well, it's a lost cause. So since I couldn't, the two of us also were just like on our phones, right? Like, um, at the time of the vacation and, and you know, we're gonna be a month in advance or so on this, uh, when I actually post. But, uh, it was n b a free agency. So I was like, checking woe notifications if you know, you know, Sean's notifications from the Athletic and just watching like, uh, YouTube and podcasts and things like that as they're, you know, analyzing the Fred Van Veit signing in Houston and Dylan Brooks and in Houston, and you know, Chris Middleton back to The Bucks and all these things, right?

Nick Clason (06:34):
So I'm just watching it on my phone. My wife's, you know, she's over there on reels. That's her normal anyway, she's not a big like TV person. She's more like scroll some reels, you know, for her like entertainment, so to speak. So the four of us, my, my wife and I, and my two kids, all of us were on screens, but not the biggest screen, not the TV screen. And I think I, to me, it was like just this eye-opening moment. First of all, I can't even go on vacation without thinking about this podcast, right? But it was this kinda like eye-opening moment, like, man, none of us are watching tv. We're all just on smaller screens. What does this mean? So it caused me to just start asking some questions about the younger generation, um, gen Alpha. I think that these are gonna be related to Generation Z as well.

Nick Clason (07:16):
Uh, so I wanna share with y'all a couple of stats. So let's go ahead and take a minute, dive into what some of these, um, fascinating generation Alpha stats are. Let's go. All right, so like I said, according to the exploring topics.com blog, here are some of the stats from Generation Alpha. 47% of Gen Alpha say that they prefer to split their free time between screen time and being outdoors. 47%. So right about half prefer screen time and outdoors. And I think, like if I were to inspect that and ask some questions about it a little bit, really what I'm saying is like, indoors equals screen time and outdoors equals outdoors, which is, you know, normal. The question is like, is there, are there things inside that Gen Alpha are navigating, using, spending time on that are not screen based? The next thing I wanna show you is it says Gen Alpha use an average of 4.2 streaming services.

Nick Clason (08:13):
That's Gen Alpha. Frankly, I use Disney plus, I use Discovery Plus I use Netflix. Sometimes I use Prime, sometimes I use Hulu. Sometimes I stream off the E S P N app. Sometimes I use like Sling. I mean, I'm up to seven. So while you were like, man, that might sound like a lot. I, I don't think it actually sounds like a lot at all. I have tons of different streaming services, and quite frankly, I've cut the cord with cable years ago, and every time I go on vacation, I'm reminded like, yeah, I don't want cable. Like, that's not what I want, right? Like, I enjoy my streaming services, part of the problem. Now, streaming services, you add all the costs together just as much as cable or more. And so I'm like, I don't know if this is actually saving me any money. 'cause there's enough platforms out there now that they're diversified across all of 'em, you know?

Nick Clason (08:58):
Um, additionally, 59% of gen alphas say that watching TV and movies is their favorite weekend activity. 50% name it as their favorite afterschool activity. And 70% of eight to 11 year olds consider TV and movies to be among their favorite activities. So just think about that. Screen time, gen Z, all that stuff is part of what, um, how they're spending their time on screens. It is wild. And lastly, 38% of gen alpha gamers want a video game that allowed them to build or create. And I think there's something there talking about Minecraft, talking about Roblox types of games. They like to be contributors and creators to the moment, not just passive consumers. You know, my kids, they watch, um, some YouTube, uh, we have YouTube kids, we try to have all the blocks that we can keep 'em safe out there on the internet. But the, my son has recently gotten into watching people play video games.

Nick Clason (09:59):
And I'm like, bro, why don't you play a video game yourself? So this weekend I downloaded Mario Kart so that we could have some family Mario Kar battles, which has been pretty fun. Uh, but it's kinda like my kids, uh, seven and four year old, it's kind of their first time ever playing, um, video games, right? And so, um, they're now getting to experience what it's actually like to, to play it. And then I got home from church yesterday and man, they, they had been playing it for hours up to that point. So pretty fun. Um, pretty exciting times. But what does all this stuff mean? So let's dive in to talk about some big ideas and pictures of what this might mean for the church going forward. All right? So let's talk about what this might mean for the idea of the future church.

Nick Clason (10:43):
So philosophically speaking, as you're listening to this, you might be thinking Gen Alpha, I don't have to care about that. I don't have to worry about that. I'm not in youth ministry. And while that may be true, um, because even some of these kids aren't even born yet, right? Uh, gen Alpha, the lines I've read are 2010 to 2025. Birth years. We're in 2023 at the time of this recording. So there's still two more years of gen alphas to be born, to be popping out people, right? So, , what does this mean? You might be thinking, and here's here's why I think this matters, because philosophically, churches and cultures tend to gravitate towards youth. Watch any movie on Hollywood, watch any movie on tv like you're going, the the main character you're going to find is somebody who is young. And so younger generations tend to kind of carry the weight and carry the day as it pertains to culture and culture.

Nick Clason (11:32):
Building youth shapes culture. So if youth shapes culture, then we need to look at what the youth and what the younger people are doing, um, gravitating towards what the trends are, and then what this might mean for us as a church going forward. Because here's what's gonna happen. If not, we're going to become less relevant. We're gonna become more antiquated. And if we are not because we're trying to attract people and, and make Jesus attractive, but because we're trying to be, as Paul said, I, I become a Jew for, for Jews, a Greek for Greeks to, so that I may win some in accordance and for sake of the gospel. And so that's what we're gonna do. Uh, we're going to, um, try and meet people and reach people where they are, where they are spending their time. So philosophically speaking, culture tends to trend younger. So what does that mean? And what are some of the things that we can just right now look at, grab and move forward? Let's go ahead, take a look at that.

Nick Clason (12:32):
So practically speaking, I have three practical ideas for churches. So the first thing is make things optimized for your phone. Listen, if your website is already not optimized for a phone, like you need to probably stop listening to this right now and go make that happen asap. That is a very crucial and very important part of ministry, I think in, uh, 2023 and beyond. Also, what are ways in which you can invade the phone, not in a creepy way, but in a meaningful way to generations that are not at church in the moment, right? So like both, how can they engage with the at church? So one of my favorite things is the YouVersion, um, bible app, the notes section where they can take notes, follow along, but also like Bible reading plans, short form video, um, short, short form video based content pieces for social media, TikTok, reel shorts, um, that are both funny, fun, relevant and, um, biblical and things that are gonna help them like grow more, uh, as a disciple and as a follower of Jesus.

Nick Clason (13:35):
So both, what can you do for phones in person and what can you do for phones, um, while they're not there. The other thing I think that is worthwhile is as much screen time as people are spending, how can we as a church offer for them moments not on screens at church. So like, we most recently went to summer camp a couple weeks ago and we offered and challenged our students to adopt the low sell slash no sell challenge. And we rewarded students who took part in that because we thought they would get more outta camp if they were on their phones less as opposed to more. But here's the thing, we didn't just do a blanket no cell phone policy because kids use their phones for alarms. Kids use their phones for cameras, kids use their phones for all kinds of different things. And quite frankly, so do you, and so do I like my phone is my g p s my phone is my daytimer, my phone is my like, you know, I got a question.

Nick Clason (14:29):
Look it up. Like my phone is, is a lot of things to me. And I think that's part of the problem is we a lot of times equate screen time to just simply social media when in the reality screen time is a lot of things. Like when I travel, my screen time goes through the roof, not 'cause I'm spending more time on my phones at my vacation destination, but because I'm traveling and I got my Maps app open the whole time and my screen is counting that against me. The second thing is, can you incorporate video games? Students are spending more and more time on video games. So both that could be like in your environment, especially if you're a youth pastor, that's not a foreign idea. It's, it's been around for years. Honestly. I grew up in a ministry that had video games offered to me as a teenager, but can you also, um, maybe incorporate video games in things like Twitch streams or YouTube gaming, like those types of things.

Nick Clason (15:17):
And can you use that to both, um, let students watch and, and view and participate in from a passive view perspective and or can you flip that script and give them opportunities, platforms, times to come in stream? Things like, can you find a way to incorporate that into your ministry to create a wider pool and a wider reach? Because just think about this. If you invite someone into to stream on one of your platforms, they're gonna cross promote that. They're gonna tell their friends that they're online, like all kinds of fun stuff like that. So, so start thinking and asking yourself, are there ways to incorporate video games? That's one of the ways that Gen Alpha is using, especially things like Minecraft and Roblox. One of the things that I thought was awesome during c o we built a dedicated for our own student ministry Minecraft server, and it was really cool.

Nick Clason (16:08):
Like it was a really cool thing. Um, you know, covid and, and you know, our leaders not really getting it and getting into it helped it, you know, not have as much traction as I think it could have maybe should have. Um, but, but things like that are so cool, so niche. Are there ways to utilize that for the advancement, um, of your student ministry culture, advancement of the name of Jesus, the gospel, all those types of things I think worth que are, are worth questioning. And the third thing is I think we need to start discipling students through it and not away from it. If you're anything like me, you've grown up in, you know, early nineties, uh, mid two thousands almost all of the things were like challenging students to, to lay things aside, like turn your phone into a dumb phone, all these things.

Nick Clason (16:53):
And I think those are good things. I think if you, if you feel so inclined to do that personally, then you should do that. But I think, like I said, phones are not going anywhere, right? Um, but how do we help disciple people through it? Um, because they have it, right? Like, I'll just say this as a parent, I am going to hold off on getting my kids a phone for as long as humanly possible. I say that right now when they're seven and four. I can't tell you what it's gonna be like in five years or seven years and where they're at with that, but I don't want them to have a phone. 'cause there are dangers on there that pornography addiction, things like that all can stem from a simple device in your pocket. That being said, many, many of our people have them. So how do we help navigate them through it? How do we help create within them good digital hygiene, um, good practices to navigating having a phone and living in the worldwide web in the 21st century and using it for good and using it to reach people for the gospel. So I think that's a shift that the church needs to start moving towards is less, Hey, cut it off, go cold Turkey instead. Hey, you have it, but with it, here's how you can use it.

Nick Clason (18:07):
Well, hey everyone, thanks so much for sticking around to the end of this episode. I hope you found it helpful. As always, link in the show notes for transcripts, links to the YouTube video if you wanna watch that. And TikTok, Instagram, YouTube shorts, all those things go like, follow, subscribe, uh, all the places. Um, we love hanging out with y'all. If you have a question, head to our website, http://www.hybridministry.xyz and send us a question. We would love to answer it here on the pod at some point in the future. And don't forget, we got a couple freebies in the show notes as well. So go to the show notes. That is going to be your one stop shop for everything that you need. And don't forget, and as always, stay hybrid.

]]> Episode 056: VIDEO: Final Editing Crash Course on Integrating Adobe Photoshop into your Video Editing https://www.hybridministry.xyz/056 2669209e-7517-4273-a07d-59058bc643e8 Thu, 03 Aug 2023 04:00:00 -0500 Nick Clason 056 VIDEO: Final Editing Crash Course on Integrating Adobe Photoshop into your Video Editing full Nick Clason Welcome to Part 3 of the Hybrid Ministry Podcast's (hybridministry.xyz) captivating mini-series! In this episode, Nick Clason delves into the exciting world of video editing and he will explore the art of seamlessly integrating Adobe Photoshop files into Adobe Premiere Pro. Join us as we embark on a crash course designed to empower both beginners and seasoned editors with the skills they need to create stunning, professional-looking videos. From basic editing techniques to advanced tips, we've got you covered. Learn how to bring your vision to life and take your video content to new heights. Don't miss this opportunity to sharpen your creative prowess and join the ranks of skilled video editors! 24:53 no Welcome to Part 3 of the Hybrid Ministry Podcast's (hybridministry.xyz) captivating mini-series! In this episode, Nick Clason delves into the exciting world of video editing and he will explore the art of seamlessly integrating Adobe Photoshop files into Adobe Premiere Pro. Join us as we embark on a crash course designed to empower both beginners and seasoned editors with the skills they need to create stunning, professional-looking videos. From basic editing techniques to advanced tips, we've got you covered. Learn how to bring your vision to life and take your video content to new heights. Don't miss this opportunity to sharpen your creative prowess and join the ranks of skilled video editors! Subscribe now and hit that notification bell so you won't miss a moment of this enriching series. Let's unlock the potential of your video projects together! While you can certainly listen to this, this episode is best consumed via video: PART 1: https://youtu.be/uZzatZ4KFyE PART 2: https://youtu.be/VAKSwE97nYE Hang out on TikTok: https://www.tiktok.com/@clasonnick ShowNotes & Transcripts: http://www.hybridministry.xyz/056 FREE E-Book: https://www.hybridministry.xyz/articles/ebook Instagram: http://www.instagram.com/hybridministry SHOWNOTES FREE Animation Effects for Adobe Premiere Pro: https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis FREE Stock Photo Site: https://unsplash.com/ FREE Church Motion Backgrounds: https://www.churchmotiongraphics.com/free-worship-media/ TIMECODES 00:00-02:43 Intro 02:43-04:10 Opening up Adobe Photoshop and getting things started 04:10-07:47 Creating a Background with a photo 07:47-10:09 Using layers from an old design 10:09-11:06 Creating a Still Graphics from a Video Frame Using Adobe Premiere Pro 11:06-12:16 Adding in a transparent layer ontop of your background 12:16-14:27 Bringing in Layeres from an Old Photoshop Project 14:27-15:29 Replacing a Missing Font 15:29-16:27 How to Make a Clipping Mask over a Text Layer 16:27-17:32 Editing Text in Photoshop with the text tool 17:32-18:39 Adding in other design elements 18:39-19:10 Finalizing and Saving a Graphic 19:10-21:01 Starting Graphic Number 2 21:01-21:19 Repositioning Layers in Adobe Photoshop 21:19-21:31 Using, Adding and Editing Text Layers in Photoshop 21:31-23:12 How to Add drop Shadow to your text in Photoshop 23:12-23:38 Incorporating other layers into photoshop 23:38-24:04 Transforming Layers in Photoshop 24:04-24:55 Outro TRANSCRIPT Nick Clason (00:02): What is up everybody? Welcome back to another episode of Hybrid Ministry. My name is Nick. I am your host today drinking out of my work Cross Creek Students coffee mug. You gotta be on YouTube. See this? Nick Clason (00:22): Mm. Nick Clason (00:23): It's from a Keurig, so it's super mid. Anyway, uh, we are going to be rounding out our third and final, um, Adobe tutorial session. So once again, if you're listening, this is going to be a better one for you to watch. Um, all of that's uploaded to my YouTube. Oh, sorry about that. All that's uploaded to my YouTube channel. So hit the link in the show notes for that. Um, go subscribe, go light, go do all the things. Those things help us a lot. Um, all that being said, um, we have done a long form Adobe, uh, premiere Pro editing. We've done some short form video stuff. Um, and then finally we are gonna round out today with Adobe Photoshop. So I'm gonna make two graphics that I'm going to use in our student ministry pre-roll and I'll just wanna give you a step-by-step tutorial on how to do those. Nick Clason (01:12): Um, the benefit of using Photoshop and Adobe Premier Pro, in my estimation, I've never really used Final Cup Pro or any of the other ones, so I can't speak for those. But the benefit is that when you make a layer in Adobe Photoshop and you bring it into Adobe Premier Pro, you can animate it, you can move it around. And if you need to make adjustments and changes, you just need to go back to your original source file of Adobe Photoshop, change it, and it's changed. You don't have to render it out in a final form thing like A P N G. Um, but keeping it just in that Photoshop file will allow it to be, um, edited and used in Adobe Premiere Pro. So all that to be said, if you've not seen our other videos, go back and look. This video might actually be the best video to start with, like editing videos, one thing, but then animating layers and on top of it via Adobe Photoshop is gonna be what this one's all about. Nick Clason (02:03): And so if you don't have photo, a basic Photoshop skill yet, then maybe start here. Episode 56, go back to episode, uh, 53 and 54. Uh, in the meantime, 55 if you didn't know was our one year celebration. And so that was just kind of a rehash on what is hybrid, why are we passionate about it, and why do we keep doing it? So be sure to check all that stuff out. Finally, I got a couple freebies for you in the show notes, free ebook and free Adobe Premiere Pro, um, animations effects. So go grab either one of those and uh, leave us a like rating, review, subscribe, all the things. Thanks for hanging out. Let's jump in. Nick Clason (02:45): All right, so you are seeing my desktop. Now this is what it looks like if you open up Adobe Photoshop. It's gonna start with a screen that looks something like this. I'm gonna click here, new file. And we are going to make a graphic about our upcoming event called Space Jam. So the width that you want is 1920 by 10 80. If you're going wide screen, if you are going um, vertical, um, you're gonna want 10 80 by 1920. But we are going wide screen. These are your pixels, 1920 by 10 80. The resolution that you want is 72. Um, if you were gonna go for like a print piece, um, you want 300 and if you're gonna go for a print piece, you're gonna wanna switch it from RGB to C M Y K. Those are different color coding things. I don't know a ton about that, but I used to work with a guy who printed banners and that's what he told me. Nick Clason (03:39): So I'm gonna go with him. Um, shout out to Eber, Cincinnati, Ohio. Anyway, uh, RGB is uh, what you want for a screen and that's what we're gonna be doing these for. And uh, the rest of this stuff I am not that worried about. You can click into those. Those are just some advanced options. So any, anyway, we're gonna hit create. So here we go with a completely blank Photoshop canvas. Now, oh, um, so what we're gonna do is, um, I am going to grab, um, a photo. And so I'm gonna go over here and all of my photos are saved in an Amazon photo and Google photos as an automatic backup. Uh, so I am going to log into my photo storage and I'm gonna get a photo of, uh, our students or video of our students. Um, and so let me go to, I have some album, there we go. Albums, cross Creek Students go to some of the more recent ones that's Broomball from winter. That's definitely not the most recent. Um, let me just go here. I got a bunch from camp. Maybe not, you know what, I also have it in Google Photos. Nick Clason (05:18): Yeah, here we go. So it's going to be called Space Jam Basketball and Frisbee Night. So none of these super encapsulate that. Um, I'm just gonna try and find like a fun one. Here's just like, oh, that's the whole video I was gonna get. Let me pick, Nick Clason (05:56): These are all from camp, so half the battle's fine. I'm a good background. So I think I'm just gonna pick this, this one right here. This is them just in the room. So I'm gonna download that sucker. Uh, it's gonna take me a minute cuz it is a video. Um, and so if I didn't want to do a video and I just wanted to do any sort of generic background, I could also do that. So another, uh, resource for you, a couple resources. Um, you can go to unsplash.com, um, and search for anything. So if I wanted to do basketball, just pick basketball. Um, if I also wanted to do Frisbee, I could go here and just do Frisbee. So unsplash.com is a completely free stock footage, um, website. Um, another one for you that isn't footage but is also completely free. CMG create, um, here's your free, they have free like stills. Nick Clason (07:05): So, um, if you get, let's just say like it's more like abstracty than it is like photos. So, um, and I haven't been on here in a minute, so it looks a little different, but I know that they have, yeah, these are all free. So if I just click view all still backgrounds and just kind of scroll through here, you know, and if you wanted like this or, or like one of these, you could totally go for that. So I'm gonna get this Norwegian tones flow, I might use that. So anyway, back to that. Now the other thing I have is I have in my, um, calendaring, I have some, this is our summer calendar just for frame of reference for y'all. Um, lemme pull it up here. So you can see this is where our summer calendar. So it's kind, kind of got like a theme, like a vibe to it. Nick Clason (08:07): So we already got this little icon guy here. We already got these sort of texts and everything like that. And so I've been doing that. Like anytime I would build like a a thing, I would build it with like that sort of vibe, right? The little like oval, the same text using in, out, in Inc. Incorporate the use of the icons. And so that's probably what I'm gonna do here. Um, again and as well. But I got some of those different layers and stuff to work with. And so, um, what I'm gonna do, because later I'm actually going to animate this, um, probably not with y'all, but, but I am probably gonna animate it. I do kinda want to use that. Um, I do kinda wanna use that video that I downloaded of all the students screaming. And so I just need to stick, I'm gonna start this, um, this premiere file. Um, let's see, where did I store those? I think I might actually stored it in social media. Uh, 2023 events. Summer. Yeah. So I'm gonna call this oh four Space Jam and we're just gonna store it there for now. And so all I'm gonna do here is I'm just gonna, uh, pull in Nick Clason (09:33): That video of them screaming into my sequence here so you can hear trying to volume up. All right, so let's go, Nick Clason (10:10): Let's go with that. So this right here exports the frame. I'm gonna put it, um, where I store all of the graphics. So I'm gonna go to graphics announcements, summer slides, actually it's in P S D. Um, and I'm gonna actually make a folder so it all stores in the same spot. Actually, you know what I'm gonna put it, I don't have a great file storage for this, so do not borrow my file storage methods cuz everyone tells me that they can't figure it out. And um, sometimes I can't even figure it out. I'm gonna put it in there. So there's just the frame. Okay, so that being said, now we're back in Photoshop. So now I can go grab just the still frame, um, that I'm gonna use later. And so it's in social media, TikTok and Res 2023 events, summer calendar, space Jam. Nick Clason (10:59): So there's my still boom. Okay, now I, I am going to landry's face, I am going to pull this Norwegian water thing in. And uh, now it's on top of it. So now it covers up my picture. However, if I go over here and I right click or command click or whatever you do to get your other options and go to blending, I can reduce down the opacity. So now my, uh, my video or my, my photo back there, you can see back through here that it's, it's, it's, uh, showing. So I'm gonna click okay for that. Um, and I'm gonna turn this. All right. So what we're gonna do is we're gonna make that background black and white. So image adjustments, black and white. So now it's black and white. I'm gonna just increase the opacity a little bit. I want it to be just faint. All right, it's back there. Can't really tell a lot. Um, and then out of my old graphics, cuz it, I think it's worth, you know, admitting I don't necessarily have to reinvent the wheel every single time. Um, so I'm gonna go pull open, oh, it's in PSDs, I'm gonna go pull open, Nick Clason (12:40): Do water wars. Okay, so it, what it does is it just creates like a second tab there. Now it's worth noting that it, this hasn't been saved anywhere. So I'm gonna go file save as p s D, I'm gonna save it where I save all my stuff, which as you've found out is not very good. But, um, most still graphics, I put in this graphics folder, p s d and I'm gonna save this as space jam. I dunno why I'm so tempted to always put an E on it. All right, so when I click on this, it pulls open the, it, it clicks on this layer right here. I need that and the text beneath it. I also want this wars right here. I also want that and I also want this text. So when I hit shift, it selects all of those things. And now when I pull this over, boom, it's right there. If I were to add those myself, I could go here to the text tool, drag it to whatever size I want, and type in whatever I want, highlight it, change the font over here, all those good things. Um, I don't want that. So over here in my Layers panel, I'm just gonna delete that entire layer, hit backspace and it's gone. Now I don't have this text. I did, I have gotten a new, I've gotten a new computer. As I've told you, I I have backed them all up. So we're gonna go there Nick Clason (14:34): And I think it was called summer but it actually might not have backed up. So it's called Summer regular. So honestly I think I got it from DeFont. So DeFont summer regular, I'm gonna go back over here and I'm just gonna search. There it is. Download Open, installed. So now, yeah, now I can edit it cuz now I have it installed. So it's called space. And what this is right here is, this is a whole layer. So I'm gonna release the clipping mask so that you can see. So this is just a downloaded gradient thing. It kind of goes along and in line with our summer calendar theming and vibes. Um, but if you put a layer, a photo over top of another item, if you right click on it, you can create a clipping mask. So now that text is just got that same gradient file, but it's just over top of it. So now type in Space Jam and the event is July 19th. So we're gonna adjust this to that. And I'm gonna, I gotta move, I gotta select all of it. I gotta select the layer and the text and everything. So Space jam, Nick Clason (16:44): I'm gonna put it here. And then since that event in of itself doesn't really to me explain what the heck it even is. Um, I'm gonna write a little blurby blurb right here. I can make it center aligned. Come join us for some basketball and ultimate Frisbee space, Frisbee jam, basketball Space Jam. That's where I got the name from. It's corny. It's Youth Ministry. Welcome to it Spelled Frisbee wrong. So updating that and then I'm gonna go back over here and I'm gonna go to my icons and I'm gonna include that Nick Clason (17:48): I, Nick Clason (17:53): I'm looking for that. Where it tells me it's centered. I'm actually thinking about just adding it right here and then taking this sucker, just taking this, uh, off screen there. Nick Clason (18:19): Actually, I might go, no, I'll just leave it down so I can bring this select, select, bring all those up, bring this down a little center. Bring that down a little. I gotta grab both of these over here. So select, grab 'em both, put it there, let Jamb in the front a little bit and boom, it, I'm just gonna go with that. So command shift S for save, we're gonna save it where we saved it earlier. Command option shift W and now we'll export it as um, whatever we want. I'm gonna export it their format as a jpeg and then I'm gonna go drop it in that graphics folder. Um, announcements, summer, space, jam, save. Boom. It's done. All right, um, I got one more I wanna do for you. Um, and I'm gonna pull open WhatsApp cuz I sent this photo to my wife. And I'm also gonna just borrow from, I had a slide at camp that I used. You know what, I might have done the whole thing and might have done the whole thing. So I'm gonna download this photo from what I sent to my wife. You're not seeing it cuz it's on a different screen. Nick Clason (20:15): I can't think of where, I'm trying to find where it is. I can't find it so forget it. I'm gonna go back here to see him, to create though and just get me something random. Nick Clason (20:38): I Nick Clason (20:39): I something that I kinda like. I might use one of these just like Rock ones Cali Coast. So here I am. I'm gonna save this as a new one cuz this is going to be, um, a scavenger hunt slide. So scavenger hunt. So over here and downloads Cally coast. I'm just gonna drag it in, takes up the whole thing. I'm gonna drag this to the very top. So that covers everything over here. And this is like your order, right? That things lay. So this is gonna be at the top there. Um, I'm gonna add a text here that says find, I'm gonna command a that I'm gonna change the font to Gotham Black. This is italics and this is Boulder. I'm gonna give it a little bit of a drop shadow. That's too much. It also isn't gonna show up, so I'm gonna give it a little bit of a white drop shadow. Um, yeah, I'm gonna keep it white, but I'm just gonna make it real tight. All right, so it's still a little bit far now that it's that tight, I think no, we'll make it like a deeper purple background. You can see it there moving, right? That's my distance, Nick Clason (22:12): That's my size, that's my spread. Find the name of our guys. Pugsley. Make that a little smaller. I'm bringing that download of him. I'm gonna give Valla a drop shadow. I don't want purple though. If I hit command T, that's how I can change the size. Nick Clason (23:38): I Nick Clason (23:39): Just stay right there. Just a look. Command t again, just a little bit off screen and boom, that's just gonna be that command shift. W Nick Clason (23:59): And that's not a summer slide, so we're just gonna put it regular in here. Save. Done. Well I hope that that tutorial on, um, Adobe Photoshop was helpful for you. That is how I get my layers. And then like a next step would be if I'm adding those to any sort of like pre-roll or whatever, I'll bring those into Adobe Premiere Pro and I can animate each of those individual layers. If you want a completely free animated um effect, go grab that in the show notes, something that's just free and available for y'all. Hope you find that helpful. Like subscribe, leave a comment and hey, ask us any questions that we have. We would love to help y'all out. But until next time, and as always, don't forget, stay hybrid. Video Editing, Church Growth, Church Communications, Church Marketing Tips, Adobe, Creative Cloud, Adobe Photoshop, Photoshop, Adobe Premiere Pro, Premiere Welcome to Part 3 of the Hybrid Ministry Podcast's (hybridministry.xyz) captivating mini-series! In this episode, Nick Clason delves into the exciting world of video editing and he will explore the art of seamlessly integrating Adobe Photoshop files into Adobe Premiere Pro. Join us as we embark on a crash course designed to empower both beginners and seasoned editors with the skills they need to create stunning, professional-looking videos. From basic editing techniques to advanced tips, we've got you covered. Learn how to bring your vision to life and take your video content to new heights. Don't miss this opportunity to sharpen your creative prowess and join the ranks of skilled video editors!

Subscribe now and hit that notification bell so you won't miss a moment of this enriching series. Let's unlock the potential of your video projects together!

While you can certainly listen to this, this episode is best consumed via video:

PART 1: https://youtu.be/uZzatZ4KFyE
PART 2: https://youtu.be/VAKSwE97nYE

Hang out on TikTok:
https://www.tiktok.com/@clasonnick

ShowNotes & Transcripts:
http://www.hybridministry.xyz/056

FREE E-Book:
https://www.hybridministry.xyz/articles/ebook

Instagram:
http://www.instagram.com/hybridministry

SHOWNOTES
FREE Animation Effects for Adobe Premiere Pro:
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

FREE Stock Photo Site:
https://unsplash.com/

FREE Church Motion Backgrounds:
https://www.churchmotiongraphics.com/free-worship-media/

TIMECODES
00:00-02:43 Intro
02:43-04:10 Opening up Adobe Photoshop and getting things started
04:10-07:47 Creating a Background with a photo
07:47-10:09 Using layers from an old design
10:09-11:06 Creating a Still Graphics from a Video Frame Using Adobe Premiere Pro
11:06-12:16 Adding in a transparent layer ontop of your background
12:16-14:27 Bringing in Layeres from an Old Photoshop Project
14:27-15:29 Replacing a Missing Font
15:29-16:27 How to Make a Clipping Mask over a Text Layer
16:27-17:32 Editing Text in Photoshop with the text tool
17:32-18:39 Adding in other design elements
18:39-19:10 Finalizing and Saving a Graphic
19:10-21:01 Starting Graphic Number 2
21:01-21:19 Repositioning Layers in Adobe Photoshop
21:19-21:31 Using, Adding and Editing Text Layers in Photoshop
21:31-23:12 How to Add drop Shadow to your text in Photoshop
23:12-23:38 Incorporating other layers into photoshop
23:38-24:04 Transforming Layers in Photoshop
24:04-24:55 Outro

TRANSCRIPT
Nick Clason (00:02):
What is up everybody? Welcome back to another episode of Hybrid Ministry. My name is Nick. I am your host today drinking out of my work Cross Creek Students coffee mug. You gotta be on YouTube. See this?

Nick Clason (00:22):
Mm.

Nick Clason (00:23):
It's from a Keurig, so it's super mid. Anyway, uh, we are going to be rounding out our third and final, um, Adobe tutorial session. So once again, if you're listening, this is going to be a better one for you to watch. Um, all of that's uploaded to my YouTube. Oh, sorry about that. All that's uploaded to my YouTube channel. So hit the link in the show notes for that. Um, go subscribe, go light, go do all the things. Those things help us a lot. Um, all that being said, um, we have done a long form Adobe, uh, premiere Pro editing. We've done some short form video stuff. Um, and then finally we are gonna round out today with Adobe Photoshop. So I'm gonna make two graphics that I'm going to use in our student ministry pre-roll and I'll just wanna give you a step-by-step tutorial on how to do those.

Nick Clason (01:12):
Um, the benefit of using Photoshop and Adobe Premier Pro, in my estimation, I've never really used Final Cup Pro or any of the other ones, so I can't speak for those. But the benefit is that when you make a layer in Adobe Photoshop and you bring it into Adobe Premier Pro, you can animate it, you can move it around. And if you need to make adjustments and changes, you just need to go back to your original source file of Adobe Photoshop, change it, and it's changed. You don't have to render it out in a final form thing like A P N G. Um, but keeping it just in that Photoshop file will allow it to be, um, edited and used in Adobe Premiere Pro. So all that to be said, if you've not seen our other videos, go back and look. This video might actually be the best video to start with, like editing videos, one thing, but then animating layers and on top of it via Adobe Photoshop is gonna be what this one's all about.

Nick Clason (02:03):
And so if you don't have photo, a basic Photoshop skill yet, then maybe start here. Episode 56, go back to episode, uh, 53 and 54. Uh, in the meantime, 55 if you didn't know was our one year celebration. And so that was just kind of a rehash on what is hybrid, why are we passionate about it, and why do we keep doing it? So be sure to check all that stuff out. Finally, I got a couple freebies for you in the show notes, free ebook and free Adobe Premiere Pro, um, animations effects. So go grab either one of those and uh, leave us a like rating, review, subscribe, all the things. Thanks for hanging out. Let's jump in.

Nick Clason (02:45):
All right, so you are seeing my desktop. Now this is what it looks like if you open up Adobe Photoshop. It's gonna start with a screen that looks something like this. I'm gonna click here, new file. And we are going to make a graphic about our upcoming event called Space Jam. So the width that you want is 1920 by 10 80. If you're going wide screen, if you are going um, vertical, um, you're gonna want 10 80 by 1920. But we are going wide screen. These are your pixels, 1920 by 10 80. The resolution that you want is 72. Um, if you were gonna go for like a print piece, um, you want 300 and if you're gonna go for a print piece, you're gonna wanna switch it from RGB to C M Y K. Those are different color coding things. I don't know a ton about that, but I used to work with a guy who printed banners and that's what he told me.

Nick Clason (03:39):
So I'm gonna go with him. Um, shout out to Eber, Cincinnati, Ohio. Anyway, uh, RGB is uh, what you want for a screen and that's what we're gonna be doing these for. And uh, the rest of this stuff I am not that worried about. You can click into those. Those are just some advanced options. So any, anyway, we're gonna hit create. So here we go with a completely blank Photoshop canvas. Now, oh, um, so what we're gonna do is, um, I am going to grab, um, a photo. And so I'm gonna go over here and all of my photos are saved in an Amazon photo and Google photos as an automatic backup. Uh, so I am going to log into my photo storage and I'm gonna get a photo of, uh, our students or video of our students. Um, and so let me go to, I have some album, there we go. Albums, cross Creek Students go to some of the more recent ones that's Broomball from winter. That's definitely not the most recent. Um, let me just go here. I got a bunch from camp. Maybe not, you know what, I also have it in Google Photos.

Nick Clason (05:18):
Yeah, here we go. So it's going to be called Space Jam Basketball and Frisbee Night. So none of these super encapsulate that. Um, I'm just gonna try and find like a fun one. Here's just like, oh, that's the whole video I was gonna get. Let me pick,

Nick Clason (05:56):
These are all from camp, so half the battle's fine. I'm a good background. So I think I'm just gonna pick this, this one right here. This is them just in the room. So I'm gonna download that sucker. Uh, it's gonna take me a minute cuz it is a video. Um, and so if I didn't want to do a video and I just wanted to do any sort of generic background, I could also do that. So another, uh, resource for you, a couple resources. Um, you can go to unsplash.com, um, and search for anything. So if I wanted to do basketball, just pick basketball. Um, if I also wanted to do Frisbee, I could go here and just do Frisbee. So unsplash.com is a completely free stock footage, um, website. Um, another one for you that isn't footage but is also completely free. CMG create, um, here's your free, they have free like stills.

Nick Clason (07:05):
So, um, if you get, let's just say like it's more like abstracty than it is like photos. So, um, and I haven't been on here in a minute, so it looks a little different, but I know that they have, yeah, these are all free. So if I just click view all still backgrounds and just kind of scroll through here, you know, and if you wanted like this or, or like one of these, you could totally go for that. So I'm gonna get this Norwegian tones flow, I might use that. So anyway, back to that. Now the other thing I have is I have in my, um, calendaring, I have some, this is our summer calendar just for frame of reference for y'all. Um, lemme pull it up here. So you can see this is where our summer calendar. So it's kind, kind of got like a theme, like a vibe to it.

Nick Clason (08:07):
So we already got this little icon guy here. We already got these sort of texts and everything like that. And so I've been doing that. Like anytime I would build like a a thing, I would build it with like that sort of vibe, right? The little like oval, the same text using in, out, in Inc. Incorporate the use of the icons. And so that's probably what I'm gonna do here. Um, again and as well. But I got some of those different layers and stuff to work with. And so, um, what I'm gonna do, because later I'm actually going to animate this, um, probably not with y'all, but, but I am probably gonna animate it. I do kinda want to use that. Um, I do kinda wanna use that video that I downloaded of all the students screaming. And so I just need to stick, I'm gonna start this, um, this premiere file. Um, let's see, where did I store those? I think I might actually stored it in social media. Uh, 2023 events. Summer. Yeah. So I'm gonna call this oh four Space Jam and we're just gonna store it there for now. And so all I'm gonna do here is I'm just gonna, uh, pull in

Nick Clason (09:33):
That video of them screaming into my sequence here so you can hear trying to volume up. All right, so let's go,

Nick Clason (10:10):
Let's go with that. So this right here exports the frame. I'm gonna put it, um, where I store all of the graphics. So I'm gonna go to graphics announcements, summer slides, actually it's in P S D. Um, and I'm gonna actually make a folder so it all stores in the same spot. Actually, you know what I'm gonna put it, I don't have a great file storage for this, so do not borrow my file storage methods cuz everyone tells me that they can't figure it out. And um, sometimes I can't even figure it out. I'm gonna put it in there. So there's just the frame. Okay, so that being said, now we're back in Photoshop. So now I can go grab just the still frame, um, that I'm gonna use later. And so it's in social media, TikTok and Res 2023 events, summer calendar, space Jam.

Nick Clason (10:59):
So there's my still boom. Okay, now I, I am going to landry's face, I am going to pull this Norwegian water thing in. And uh, now it's on top of it. So now it covers up my picture. However, if I go over here and I right click or command click or whatever you do to get your other options and go to blending, I can reduce down the opacity. So now my, uh, my video or my, my photo back there, you can see back through here that it's, it's, it's, uh, showing. So I'm gonna click okay for that. Um, and I'm gonna turn this. All right. So what we're gonna do is we're gonna make that background black and white. So image adjustments, black and white. So now it's black and white. I'm gonna just increase the opacity a little bit. I want it to be just faint. All right, it's back there. Can't really tell a lot. Um, and then out of my old graphics, cuz it, I think it's worth, you know, admitting I don't necessarily have to reinvent the wheel every single time. Um, so I'm gonna go pull open, oh, it's in PSDs, I'm gonna go pull open,

Nick Clason (12:40):
Do water wars. Okay, so it, what it does is it just creates like a second tab there. Now it's worth noting that it, this hasn't been saved anywhere. So I'm gonna go file save as p s D, I'm gonna save it where I save all my stuff, which as you've found out is not very good. But, um, most still graphics, I put in this graphics folder, p s d and I'm gonna save this as space jam. I dunno why I'm so tempted to always put an E on it. All right, so when I click on this, it pulls open the, it, it clicks on this layer right here. I need that and the text beneath it. I also want this wars right here. I also want that and I also want this text. So when I hit shift, it selects all of those things. And now when I pull this over, boom, it's right there. If I were to add those myself, I could go here to the text tool, drag it to whatever size I want, and type in whatever I want, highlight it, change the font over here, all those good things. Um, I don't want that. So over here in my Layers panel, I'm just gonna delete that entire layer, hit backspace and it's gone. Now I don't have this text. I did, I have gotten a new, I've gotten a new computer. As I've told you, I I have backed them all up. So we're gonna go there

Nick Clason (14:34):
And I think it was called summer but it actually might not have backed up. So it's called Summer regular. So honestly I think I got it from DeFont. So DeFont summer regular, I'm gonna go back over here and I'm just gonna search. There it is. Download Open, installed. So now, yeah, now I can edit it cuz now I have it installed. So it's called space. And what this is right here is, this is a whole layer. So I'm gonna release the clipping mask so that you can see. So this is just a downloaded gradient thing. It kind of goes along and in line with our summer calendar theming and vibes. Um, but if you put a layer, a photo over top of another item, if you right click on it, you can create a clipping mask. So now that text is just got that same gradient file, but it's just over top of it. So now type in Space Jam and the event is July 19th. So we're gonna adjust this to that. And I'm gonna, I gotta move, I gotta select all of it. I gotta select the layer and the text and everything. So Space jam,

Nick Clason (16:44):
I'm gonna put it here. And then since that event in of itself doesn't really to me explain what the heck it even is. Um, I'm gonna write a little blurby blurb right here. I can make it center aligned. Come join us for some basketball and ultimate Frisbee space, Frisbee jam, basketball Space Jam. That's where I got the name from. It's corny. It's Youth Ministry. Welcome to it Spelled Frisbee wrong. So updating that and then I'm gonna go back over here and I'm gonna go to my icons and I'm gonna include that

Nick Clason (17:48):
I,

Nick Clason (17:53):
I'm looking for that. Where it tells me it's centered. I'm actually thinking about just adding it right here and then taking this sucker, just taking this, uh, off screen there.

Nick Clason (18:19):
Actually, I might go, no, I'll just leave it down so I can bring this select, select, bring all those up, bring this down a little center. Bring that down a little. I gotta grab both of these over here. So select, grab 'em both, put it there, let Jamb in the front a little bit and boom, it, I'm just gonna go with that. So command shift S for save, we're gonna save it where we saved it earlier. Command option shift W and now we'll export it as um, whatever we want. I'm gonna export it their format as a jpeg and then I'm gonna go drop it in that graphics folder. Um, announcements, summer, space, jam, save. Boom. It's done. All right, um, I got one more I wanna do for you. Um, and I'm gonna pull open WhatsApp cuz I sent this photo to my wife. And I'm also gonna just borrow from, I had a slide at camp that I used. You know what, I might have done the whole thing and might have done the whole thing. So I'm gonna download this photo from what I sent to my wife. You're not seeing it cuz it's on a different screen.

Nick Clason (20:15):
I can't think of where, I'm trying to find where it is. I can't find it so forget it. I'm gonna go back here to see him, to create though and just get me something random.

Nick Clason (20:38):
I

Nick Clason (20:39):
I something that I kinda like. I might use one of these just like Rock ones Cali Coast. So here I am. I'm gonna save this as a new one cuz this is going to be, um, a scavenger hunt slide. So scavenger hunt. So over here and downloads Cally coast. I'm just gonna drag it in, takes up the whole thing. I'm gonna drag this to the very top. So that covers everything over here. And this is like your order, right? That things lay. So this is gonna be at the top there. Um, I'm gonna add a text here that says find, I'm gonna command a that I'm gonna change the font to Gotham Black. This is italics and this is Boulder. I'm gonna give it a little bit of a drop shadow. That's too much. It also isn't gonna show up, so I'm gonna give it a little bit of a white drop shadow. Um, yeah, I'm gonna keep it white, but I'm just gonna make it real tight. All right, so it's still a little bit far now that it's that tight, I think no, we'll make it like a deeper purple background. You can see it there moving, right? That's my distance,

Nick Clason (22:12):
That's my size, that's my spread. Find the name of our guys. Pugsley. Make that a little smaller. I'm bringing that download of him. I'm gonna give Valla a drop shadow. I don't want purple though. If I hit command T, that's how I can change the size.

Nick Clason (23:38):
I

Nick Clason (23:39):
Just stay right there. Just a look. Command t again, just a little bit off screen and boom, that's just gonna be that command shift. W

Nick Clason (23:59):
And that's not a summer slide, so we're just gonna put it regular in here. Save. Done. Well I hope that that tutorial on, um, Adobe Photoshop was helpful for you. That is how I get my layers. And then like a next step would be if I'm adding those to any sort of like pre-roll or whatever, I'll bring those into Adobe Premiere Pro and I can animate each of those individual layers. If you want a completely free animated um effect, go grab that in the show notes, something that's just free and available for y'all. Hope you find that helpful. Like subscribe, leave a comment and hey, ask us any questions that we have. We would love to help y'all out. But until next time, and as always, don't forget, stay hybrid.

]]> Welcome to Part 3 of the Hybrid Ministry Podcast's (hybridministry.xyz) captivating mini-series! In this episode, Nick Clason delves into the exciting world of video editing and he will explore the art of seamlessly integrating Adobe Photoshop files into Adobe Premiere Pro. Join us as we embark on a crash course designed to empower both beginners and seasoned editors with the skills they need to create stunning, professional-looking videos. From basic editing techniques to advanced tips, we've got you covered. Learn how to bring your vision to life and take your video content to new heights. Don't miss this opportunity to sharpen your creative prowess and join the ranks of skilled video editors!

Subscribe now and hit that notification bell so you won't miss a moment of this enriching series. Let's unlock the potential of your video projects together!

While you can certainly listen to this, this episode is best consumed via video:

PART 1: https://youtu.be/uZzatZ4KFyE
PART 2: https://youtu.be/VAKSwE97nYE

Hang out on TikTok:
https://www.tiktok.com/@clasonnick

ShowNotes & Transcripts:
http://www.hybridministry.xyz/056

FREE E-Book:
https://www.hybridministry.xyz/articles/ebook

Instagram:
http://www.instagram.com/hybridministry

SHOWNOTES
FREE Animation Effects for Adobe Premiere Pro:
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

FREE Stock Photo Site:
https://unsplash.com/

FREE Church Motion Backgrounds:
https://www.churchmotiongraphics.com/free-worship-media/

TIMECODES
00:00-02:43 Intro
02:43-04:10 Opening up Adobe Photoshop and getting things started
04:10-07:47 Creating a Background with a photo
07:47-10:09 Using layers from an old design
10:09-11:06 Creating a Still Graphics from a Video Frame Using Adobe Premiere Pro
11:06-12:16 Adding in a transparent layer ontop of your background
12:16-14:27 Bringing in Layeres from an Old Photoshop Project
14:27-15:29 Replacing a Missing Font
15:29-16:27 How to Make a Clipping Mask over a Text Layer
16:27-17:32 Editing Text in Photoshop with the text tool
17:32-18:39 Adding in other design elements
18:39-19:10 Finalizing and Saving a Graphic
19:10-21:01 Starting Graphic Number 2
21:01-21:19 Repositioning Layers in Adobe Photoshop
21:19-21:31 Using, Adding and Editing Text Layers in Photoshop
21:31-23:12 How to Add drop Shadow to your text in Photoshop
23:12-23:38 Incorporating other layers into photoshop
23:38-24:04 Transforming Layers in Photoshop
24:04-24:55 Outro

TRANSCRIPT
Nick Clason (00:02):
What is up everybody? Welcome back to another episode of Hybrid Ministry. My name is Nick. I am your host today drinking out of my work Cross Creek Students coffee mug. You gotta be on YouTube. See this?

Nick Clason (00:22):
Mm.

Nick Clason (00:23):
It's from a Keurig, so it's super mid. Anyway, uh, we are going to be rounding out our third and final, um, Adobe tutorial session. So once again, if you're listening, this is going to be a better one for you to watch. Um, all of that's uploaded to my YouTube. Oh, sorry about that. All that's uploaded to my YouTube channel. So hit the link in the show notes for that. Um, go subscribe, go light, go do all the things. Those things help us a lot. Um, all that being said, um, we have done a long form Adobe, uh, premiere Pro editing. We've done some short form video stuff. Um, and then finally we are gonna round out today with Adobe Photoshop. So I'm gonna make two graphics that I'm going to use in our student ministry pre-roll and I'll just wanna give you a step-by-step tutorial on how to do those.

Nick Clason (01:12):
Um, the benefit of using Photoshop and Adobe Premier Pro, in my estimation, I've never really used Final Cup Pro or any of the other ones, so I can't speak for those. But the benefit is that when you make a layer in Adobe Photoshop and you bring it into Adobe Premier Pro, you can animate it, you can move it around. And if you need to make adjustments and changes, you just need to go back to your original source file of Adobe Photoshop, change it, and it's changed. You don't have to render it out in a final form thing like A P N G. Um, but keeping it just in that Photoshop file will allow it to be, um, edited and used in Adobe Premiere Pro. So all that to be said, if you've not seen our other videos, go back and look. This video might actually be the best video to start with, like editing videos, one thing, but then animating layers and on top of it via Adobe Photoshop is gonna be what this one's all about.

Nick Clason (02:03):
And so if you don't have photo, a basic Photoshop skill yet, then maybe start here. Episode 56, go back to episode, uh, 53 and 54. Uh, in the meantime, 55 if you didn't know was our one year celebration. And so that was just kind of a rehash on what is hybrid, why are we passionate about it, and why do we keep doing it? So be sure to check all that stuff out. Finally, I got a couple freebies for you in the show notes, free ebook and free Adobe Premiere Pro, um, animations effects. So go grab either one of those and uh, leave us a like rating, review, subscribe, all the things. Thanks for hanging out. Let's jump in.

Nick Clason (02:45):
All right, so you are seeing my desktop. Now this is what it looks like if you open up Adobe Photoshop. It's gonna start with a screen that looks something like this. I'm gonna click here, new file. And we are going to make a graphic about our upcoming event called Space Jam. So the width that you want is 1920 by 10 80. If you're going wide screen, if you are going um, vertical, um, you're gonna want 10 80 by 1920. But we are going wide screen. These are your pixels, 1920 by 10 80. The resolution that you want is 72. Um, if you were gonna go for like a print piece, um, you want 300 and if you're gonna go for a print piece, you're gonna wanna switch it from RGB to C M Y K. Those are different color coding things. I don't know a ton about that, but I used to work with a guy who printed banners and that's what he told me.

Nick Clason (03:39):
So I'm gonna go with him. Um, shout out to Eber, Cincinnati, Ohio. Anyway, uh, RGB is uh, what you want for a screen and that's what we're gonna be doing these for. And uh, the rest of this stuff I am not that worried about. You can click into those. Those are just some advanced options. So any, anyway, we're gonna hit create. So here we go with a completely blank Photoshop canvas. Now, oh, um, so what we're gonna do is, um, I am going to grab, um, a photo. And so I'm gonna go over here and all of my photos are saved in an Amazon photo and Google photos as an automatic backup. Uh, so I am going to log into my photo storage and I'm gonna get a photo of, uh, our students or video of our students. Um, and so let me go to, I have some album, there we go. Albums, cross Creek Students go to some of the more recent ones that's Broomball from winter. That's definitely not the most recent. Um, let me just go here. I got a bunch from camp. Maybe not, you know what, I also have it in Google Photos.

Nick Clason (05:18):
Yeah, here we go. So it's going to be called Space Jam Basketball and Frisbee Night. So none of these super encapsulate that. Um, I'm just gonna try and find like a fun one. Here's just like, oh, that's the whole video I was gonna get. Let me pick,

Nick Clason (05:56):
These are all from camp, so half the battle's fine. I'm a good background. So I think I'm just gonna pick this, this one right here. This is them just in the room. So I'm gonna download that sucker. Uh, it's gonna take me a minute cuz it is a video. Um, and so if I didn't want to do a video and I just wanted to do any sort of generic background, I could also do that. So another, uh, resource for you, a couple resources. Um, you can go to unsplash.com, um, and search for anything. So if I wanted to do basketball, just pick basketball. Um, if I also wanted to do Frisbee, I could go here and just do Frisbee. So unsplash.com is a completely free stock footage, um, website. Um, another one for you that isn't footage but is also completely free. CMG create, um, here's your free, they have free like stills.

Nick Clason (07:05):
So, um, if you get, let's just say like it's more like abstracty than it is like photos. So, um, and I haven't been on here in a minute, so it looks a little different, but I know that they have, yeah, these are all free. So if I just click view all still backgrounds and just kind of scroll through here, you know, and if you wanted like this or, or like one of these, you could totally go for that. So I'm gonna get this Norwegian tones flow, I might use that. So anyway, back to that. Now the other thing I have is I have in my, um, calendaring, I have some, this is our summer calendar just for frame of reference for y'all. Um, lemme pull it up here. So you can see this is where our summer calendar. So it's kind, kind of got like a theme, like a vibe to it.

Nick Clason (08:07):
So we already got this little icon guy here. We already got these sort of texts and everything like that. And so I've been doing that. Like anytime I would build like a a thing, I would build it with like that sort of vibe, right? The little like oval, the same text using in, out, in Inc. Incorporate the use of the icons. And so that's probably what I'm gonna do here. Um, again and as well. But I got some of those different layers and stuff to work with. And so, um, what I'm gonna do, because later I'm actually going to animate this, um, probably not with y'all, but, but I am probably gonna animate it. I do kinda want to use that. Um, I do kinda wanna use that video that I downloaded of all the students screaming. And so I just need to stick, I'm gonna start this, um, this premiere file. Um, let's see, where did I store those? I think I might actually stored it in social media. Uh, 2023 events. Summer. Yeah. So I'm gonna call this oh four Space Jam and we're just gonna store it there for now. And so all I'm gonna do here is I'm just gonna, uh, pull in

Nick Clason (09:33):
That video of them screaming into my sequence here so you can hear trying to volume up. All right, so let's go,

Nick Clason (10:10):
Let's go with that. So this right here exports the frame. I'm gonna put it, um, where I store all of the graphics. So I'm gonna go to graphics announcements, summer slides, actually it's in P S D. Um, and I'm gonna actually make a folder so it all stores in the same spot. Actually, you know what I'm gonna put it, I don't have a great file storage for this, so do not borrow my file storage methods cuz everyone tells me that they can't figure it out. And um, sometimes I can't even figure it out. I'm gonna put it in there. So there's just the frame. Okay, so that being said, now we're back in Photoshop. So now I can go grab just the still frame, um, that I'm gonna use later. And so it's in social media, TikTok and Res 2023 events, summer calendar, space Jam.

Nick Clason (10:59):
So there's my still boom. Okay, now I, I am going to landry's face, I am going to pull this Norwegian water thing in. And uh, now it's on top of it. So now it covers up my picture. However, if I go over here and I right click or command click or whatever you do to get your other options and go to blending, I can reduce down the opacity. So now my, uh, my video or my, my photo back there, you can see back through here that it's, it's, it's, uh, showing. So I'm gonna click okay for that. Um, and I'm gonna turn this. All right. So what we're gonna do is we're gonna make that background black and white. So image adjustments, black and white. So now it's black and white. I'm gonna just increase the opacity a little bit. I want it to be just faint. All right, it's back there. Can't really tell a lot. Um, and then out of my old graphics, cuz it, I think it's worth, you know, admitting I don't necessarily have to reinvent the wheel every single time. Um, so I'm gonna go pull open, oh, it's in PSDs, I'm gonna go pull open,

Nick Clason (12:40):
Do water wars. Okay, so it, what it does is it just creates like a second tab there. Now it's worth noting that it, this hasn't been saved anywhere. So I'm gonna go file save as p s D, I'm gonna save it where I save all my stuff, which as you've found out is not very good. But, um, most still graphics, I put in this graphics folder, p s d and I'm gonna save this as space jam. I dunno why I'm so tempted to always put an E on it. All right, so when I click on this, it pulls open the, it, it clicks on this layer right here. I need that and the text beneath it. I also want this wars right here. I also want that and I also want this text. So when I hit shift, it selects all of those things. And now when I pull this over, boom, it's right there. If I were to add those myself, I could go here to the text tool, drag it to whatever size I want, and type in whatever I want, highlight it, change the font over here, all those good things. Um, I don't want that. So over here in my Layers panel, I'm just gonna delete that entire layer, hit backspace and it's gone. Now I don't have this text. I did, I have gotten a new, I've gotten a new computer. As I've told you, I I have backed them all up. So we're gonna go there

Nick Clason (14:34):
And I think it was called summer but it actually might not have backed up. So it's called Summer regular. So honestly I think I got it from DeFont. So DeFont summer regular, I'm gonna go back over here and I'm just gonna search. There it is. Download Open, installed. So now, yeah, now I can edit it cuz now I have it installed. So it's called space. And what this is right here is, this is a whole layer. So I'm gonna release the clipping mask so that you can see. So this is just a downloaded gradient thing. It kind of goes along and in line with our summer calendar theming and vibes. Um, but if you put a layer, a photo over top of another item, if you right click on it, you can create a clipping mask. So now that text is just got that same gradient file, but it's just over top of it. So now type in Space Jam and the event is July 19th. So we're gonna adjust this to that. And I'm gonna, I gotta move, I gotta select all of it. I gotta select the layer and the text and everything. So Space jam,

Nick Clason (16:44):
I'm gonna put it here. And then since that event in of itself doesn't really to me explain what the heck it even is. Um, I'm gonna write a little blurby blurb right here. I can make it center aligned. Come join us for some basketball and ultimate Frisbee space, Frisbee jam, basketball Space Jam. That's where I got the name from. It's corny. It's Youth Ministry. Welcome to it Spelled Frisbee wrong. So updating that and then I'm gonna go back over here and I'm gonna go to my icons and I'm gonna include that

Nick Clason (17:48):
I,

Nick Clason (17:53):
I'm looking for that. Where it tells me it's centered. I'm actually thinking about just adding it right here and then taking this sucker, just taking this, uh, off screen there.

Nick Clason (18:19):
Actually, I might go, no, I'll just leave it down so I can bring this select, select, bring all those up, bring this down a little center. Bring that down a little. I gotta grab both of these over here. So select, grab 'em both, put it there, let Jamb in the front a little bit and boom, it, I'm just gonna go with that. So command shift S for save, we're gonna save it where we saved it earlier. Command option shift W and now we'll export it as um, whatever we want. I'm gonna export it their format as a jpeg and then I'm gonna go drop it in that graphics folder. Um, announcements, summer, space, jam, save. Boom. It's done. All right, um, I got one more I wanna do for you. Um, and I'm gonna pull open WhatsApp cuz I sent this photo to my wife. And I'm also gonna just borrow from, I had a slide at camp that I used. You know what, I might have done the whole thing and might have done the whole thing. So I'm gonna download this photo from what I sent to my wife. You're not seeing it cuz it's on a different screen.

Nick Clason (20:15):
I can't think of where, I'm trying to find where it is. I can't find it so forget it. I'm gonna go back here to see him, to create though and just get me something random.

Nick Clason (20:38):
I

Nick Clason (20:39):
I something that I kinda like. I might use one of these just like Rock ones Cali Coast. So here I am. I'm gonna save this as a new one cuz this is going to be, um, a scavenger hunt slide. So scavenger hunt. So over here and downloads Cally coast. I'm just gonna drag it in, takes up the whole thing. I'm gonna drag this to the very top. So that covers everything over here. And this is like your order, right? That things lay. So this is gonna be at the top there. Um, I'm gonna add a text here that says find, I'm gonna command a that I'm gonna change the font to Gotham Black. This is italics and this is Boulder. I'm gonna give it a little bit of a drop shadow. That's too much. It also isn't gonna show up, so I'm gonna give it a little bit of a white drop shadow. Um, yeah, I'm gonna keep it white, but I'm just gonna make it real tight. All right, so it's still a little bit far now that it's that tight, I think no, we'll make it like a deeper purple background. You can see it there moving, right? That's my distance,

Nick Clason (22:12):
That's my size, that's my spread. Find the name of our guys. Pugsley. Make that a little smaller. I'm bringing that download of him. I'm gonna give Valla a drop shadow. I don't want purple though. If I hit command T, that's how I can change the size.

Nick Clason (23:38):
I

Nick Clason (23:39):
Just stay right there. Just a look. Command t again, just a little bit off screen and boom, that's just gonna be that command shift. W

Nick Clason (23:59):
And that's not a summer slide, so we're just gonna put it regular in here. Save. Done. Well I hope that that tutorial on, um, Adobe Photoshop was helpful for you. That is how I get my layers. And then like a next step would be if I'm adding those to any sort of like pre-roll or whatever, I'll bring those into Adobe Premiere Pro and I can animate each of those individual layers. If you want a completely free animated um effect, go grab that in the show notes, something that's just free and available for y'all. Hope you find that helpful. Like subscribe, leave a comment and hey, ask us any questions that we have. We would love to help y'all out. But until next time, and as always, don't forget, stay hybrid.

]]> Episode 054: What is Hybrid Ministry? A Celebration!! https://www.hybridministry.xyz/054 1517a5db-dc4a-4cf7-9127-51dee7daddda Thu, 20 Jul 2023 04:00:00 -0500 Nick Clason 054 What is Hybrid Ministry? A Celebration!! full Nick Clason What is Hybrid Ministry? A Celebration!! We've been podcasting for a full year now, we go back and look at the year that was, as well as share some stats. But ultimately, Nick explains his vision for "Hybrid Ministry" What it is, and why it matters in the church today. 20:41 no Watch the Video on our YouTube Channel: https://youtu.be/uZzatZ4KFyE Hang out on TikTok: https://www.tiktok.com/@clasonnick ShowNotes & Transcripts: http://www.hybridministry.xyz/054 Instagram: http://www.instagram.com/hybridministry FREEBIES FREE Animation Effects for Adobe Premiere Pro: https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis FREE E-Book: https://www.hybridministry.xyz/articles/ebook SHOWNOTES Why should churches even care about Digital Ministry in 2023? https://www.hybridministry.xyz/031 VIDEO: Why should churches even care about Digital Ministry in 2023? https://www.youtube.com/watch?v=g9rdO5laIUM VIDEO: Have I already Ruined My Church's TikTok Account? https://www.youtube.com/watch?v=oxBn-p9O-eg BARNA EBOOK: https://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience Episode 001: https://www.hybridministry.xyz/001 BRACKET: https://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.htmlBRACKET BRACKET #2: https://www.downloadyouthministry.com/p/the-big-game-food-bracket/winter/the-big-game-8544.html TIMECODES 00:00-02:46 Intro 02:46-06:43 A Brief One-Year History 06:43-10:03 Year One Podcast Stats 10:03-19:27 What is Hybrid Ministry? 19:27-20:41 Outro TRANSCRIPT Nick Clason (00:02): Hey everyone. Welcome back to another episode of the Hybrid Ministry Show. I am your host, as always, Nick Clason sipping my coffee in my office today out of my, uh, church branded Yeti. I will say this, though, not a big Yeti fan as a coffee connoisseur because the metallic taste of it overrides the notes of coffee. So honestly, I would prefer just drinking out of like one of these types of mugs. So you're not on YouTube, you're not seeing all this. You are missing out big time, not probably really, but we are gonna take a little bit of a break. The last two episodes were, uh, video editing episodes. The, the episode after this one will be a Photoshop specific episode. But the reason that we're taking a little break is because our pilot episode on July 19th, um, and our episode one on July 21st was exactly one year ago from the day that this episode drops, which is July 20th. Nick Clason (01:04): So in this episode, we are just going to do, uh, talk about what is hybrid ministry like, the whole basis, the whole, like per the whole name of this podcast is named Hybrid ministry. What is it? Where did it come from? Why do we start this podcast? Do a little year in review, sort of deal. So that's what's on the docket for today. Hey, listen, if you are new here or if you are just finding us out, wanna let you know in the show notes. You can find links to YouTube, links to our website, hybrid ministry.xyz. Uh, this will be episode 55. Every single episode will have a link to our episode page, which has a full transcript. That's something that we provide for you all for a hundred percent free. So go check that out. Also, just follow us on social. We're on Instagram, we're on YouTube, and we are on TikTok. Nick Clason (01:48): All the links to those in the show notes, because some of those are my personal account at Clay and Nick. Others of those are ministry based accounts, a hybrid ministry. It's one of those too as an option, but your show notes will have everything that you need. In addition to that, we have a couple freebies right now. We have our free ebook, um, helping you download and get TikTok going completely from scratch. And then we also have free Adobe, uh, pro, uh, transitions that you can use to animate text, to animate videos, um, bounce in like your typical YouTube thing. So go grab those in the show notes and we would love it if you would give us a rating or review or subscribe or a, like, all those things help us get found in search so that more people can learn and know about the difference and the ministry that hybrid is going to make in their world and in their ministry. Nick Clason (02:39): So, without any further ado, let's jump in to the one year celebration episode. Glad to have y'all here. So, like I said, today is the day that this episode drops is July 20th. July 20th is the one year anniversary. You know, when I started this podcast, I had a cohost, his name is Matt, um, and Matt is, uh, one of the smartest marketing brains I've ever met. He used to work for, dare to Share if you're in the ministry world, you've probably heard that before. Uh, they're youth ministry, evangelism centric organization. Then he came to work at the same church that I was working at in Chicago land area. And when we were both working in Chicago land, we started this podcast together. Both of us within the first probably like 10 episodes, um, transitioned to different roles for, for different reasons. And one reason or another, um, I ended up here in dfw, Dallas, Fort Worth, Texas area. Nick Clason (03:30): Matt went back out to Colorado, which is home, um, working for a non-church non ministry organization. And because of that, his his ability to record podcasts fell by the wayside. And I became a one man band. And I remember I was moving here, moving to Dallas on the road somewhere in Nowheresville, Oklahoma. And I turned on Colin Cowherd cause I was like, that dude can talk for three hours by himself. And I found that the hardest thing to do. My first episode I recorded it was like 14 minutes. And I was like, how in the world am I gonna do a podcast by myself? Like, this is gonna be mentally exhausting and in a way it is. Don't get me wrong. Um, so that's why I I recruited a co-host to start cuz it's a lot easier to just have a conversation and talk. That being said, I started listening to Colin Coward cuz I saw the writing a little bit on the wall, and I was like, how is he doing this? Nick Clason (04:24): What are his kind of tips and tactics? So I tried to lean in and learn some of those things so that if my co-host fell by the wayside, I would still be able to give y'all a podcast. And, uh, I think around episode 11 or 12, I started doing them by myself. And then, um, I would still reference Matt as, you know, a like member of the podcast, but eventually I just stopped and it just became this, the Solo Nick Clason show. So here you go. If you're, if you're new and you want to go back to some of those early episodes, you will hear another voice that is my good friend Matt Johnson. Still great friends, just, you know, he doesn't have time to to record. He's a new dad, new life out in Colorado, just like we're building a new life here in Dallas, Texas area. Nick Clason (05:08): And so, um, and I never missed a week, um, from when I started until now. We've had a lot of life happen. We moved, um, my wife's mom passed away, my mother-in-law. Um, we went back, you know, had to drive a thousand miles back overnight to get there. Um, when that happened, it wasn't, um, emergent, but it also wasn't totally on the radar when we moved here. One of the reasons we moved here was hoping that she could come live with us, um, you know, fighting her cancer diagnosis. Um, but some things progressed faster than we anticipated. And, and all that happened and I started a new job and I'm getting to know a new church and I'm getting, you know, my kids enrolled in a new school. So a lot of new for us. Um, but thank you for being along on the ride with me because in my new role, I am focusing a lot on digital integration and hybrid ministry. Nick Clason (06:00): And this podcast is a cathartic outlet for me to talk about what I'm doing. In a lot of episodes, I've told you, here's what I'm doing right now, here's how it's going, and here's the adjustments that I'm making. And while I would be doing those things internally in my head, forcing myself to sit down and explain it to an audience has just been so helpful. And so thank y'all for being along the ride with me. Like I, I've told you before, I always want this to be a place where I can just be open and honest. So that is a little bit of just kinda like the brief one year history of where we are. Um, and in, in an attempt to continue to look back just a little bit, I want to give you guys a couple of recap type stats. So let's dive into this. Nick Clason (06:44): All right. So to recap, um, back in December, December was our best downloaded month to date. But then January beat December and then February, beat January and then March, beat February. So they just kept kind of building on itself and then may came and may beat all of those. April took a little bit of a, uh, backseat, um, or I'm sorry, may took a little bit of a backseat to April. Um, April was still the highest. So it, it was like a stair-stepping in December, January, February, March, April, may took a little dip. And then now, uh, I'm recording this in June. Um, it will drop in July and so, um, July might be completely different, but June has far surpassed every month we've ever even had. So to those of y'all who are new, those of y'all who are downloading us on a regular basis, welcome, glad to have you, glad to see you. Nick Clason (07:35): It's exciting to be along on the journey. Um, glad to have you with us. The highest downloaded episode ever in the history of this podcast is episode 31. I'll drop a link to that in the show notes if you wanna go back and listen to it. But we are gonna do just a little bit of a recap of that here in this episode. The episode's titled, why Should Churches Even Care About Digital Ministry in 20, I think I probably recorded it in 2023 or 2022, I should say. So I probably said, why should churches care about digital ministry in 2022? Um, consequently, and I don't think that this has any correlation, but consequently, that was also our very first episode that we started posting full, um, video episodes on YouTube as well. So you can go check out my very first YouTube video if you wanna laugh and see how bad it is, I think, and hope we've gotten better. Nick Clason (08:23): But, um, you know, no promises. I'm not like a professional YouTube editor. Uh, I'm a youth pastor, so I'm doing this all in the margins, all in my spare time. And so, um, there could be more on the horizon, you know? Um, but right now it's just kinda, uh, slugging it out. That does not count. However, our very first episode on YouTube, which was the, have I already ruined my church's TikTok account. It's a video and podcast joint episode that I posted, uh, where we, we released the free ebook, um, with a link to that and the show notes. And so, um, that was literally walking through step-by-step nerding out on how to post a video on your cell phone using the TikTok TikTok app. Now, I will give a caveat and a disclaimer. I'll drop the episode link to that as well in the show notes, but I wanna let you know that I posted that in December. Nick Clason (09:12): And so just like any sort of tech things have changed. And so it may not even be a hundred percent relevant. The the overall premise is right, like a lot of TikTok is the same, but there are still some things that have shifted and even personally some strategy things on my end that have shifted as well. So think you all for being along on the journey. Those are, um, just some kind of recaps. This is our, like I said, our one year anniversary episode. But without any further ado, this is really what I want to get into is I wanna like bring everyone, y'all on the audience level back to the roots of why we do what we do and what this is what, where this all started from. So without any further ado, let's answer this question. What is hybrid ministry? Okay, what is high ministry? Nick Clason (10:06): So back in July last year when we launched podcasts, this idea had been rolling around in my brain for a couple months and, um, I was kicking around ideas of names. The name I settled on was hybrid. I also liked integration. Um, but, but hybrid was really like the one that I thought was really cool. Well, lo and behold, after I decided that name, Barna released an ebook about the future of the hybrid church. And so almost at the same time I launched a podcast or at least started recording bef before I had a few episodes kind of in the hopper before we ever went fully live. Um, and then Barna also released their ebook 40 or some, some, I can't remember. I'll drop the link to the Barna ebook in, in the show notes. It's behind a paywall, but it's worth it. It's a, it's a little over a year old now at this point, but I still go back to and pull a lot of data from it cuz what they're asking, coming out of the heels of C O V I D, they're asking what do millennials and Gen Z, what are they looking for in church? Nick Clason (11:10): Uh, another thing I've done in the last year is I went through a Gen Z Barna CoLab thing. Um, it was a six session zoom thing where they shared some findings about Gen Z, which they are the future generation of our church and our church ministry. And so it's important, I think to, to inspect what these generations are saying. And so, um, 9%, only 9% of churched Christians back when this, um, hybrid ebook dropped 9% of church Christians, um, wanted a solely digital church option. Okay? And so I think my question, and I remember I had Matt on here, was like, well, well then why are we even exploring this as digital ministry? Aren't we on the other side of covid? Shouldn't we go back to what we remember and how things were? The difference was one third of them expressed that some sort of, um, hybrid option would suit them well, and that was only in those that they pulled and that was only in those old enough to be pulled. Nick Clason (12:19): So 18 and older at the time. All right, meanwhile, millennials and Gen Z, if you take out just that kind of sub subset of of age demographic, take out some of the older church attenders that were also pulled in this ebook. Millennials and Gen Z are ju this is, this one was the one that got me and this is the one that like really thrust me into starting this podcast. Millennials and Gen Z are just as likely to choose a hybrid option as they are a physical option at 40% for millennials and 42% for Generation Z. So they are just as likely just as interested in a hybrid option as they are in a physical option. And I hear you on the other end, but wait, it's not the same. We all saw it in Covid and yes, that's true. And this was one of the conversations that me and Matt had way early on, and it's that this churches in Covid tried to replicate an in-person experience and a digital option. Nick Clason (13:16): And a physical option should be two uniquely different experiences. I hear you again, but wait, I don't have time to produce that and I get that it's challenging for sure. I'm on a student ministry staff of three, soon to be four. We're about to have a year long resident who I've worked with before. So we have a little bit of a history, know what he can bring to the table. All that to be said, I dedicate, I don't know, probably 75% or more of my job responsibilities to digital integration and hybrid ministry. There's more that I wish and want to be able to do, but I, I also don't have the time crunch. But what I say is on your staffing level and on your staffing side, it's really important to make sure that you give someone proper allocation of funds and time, ability to, uh, to go this direction because the, the younger that generations are, the more that this is going to be necessary. Nick Clason (14:14): And we're not trying to replace the physical. That's my whole point. That's where the word hybrid comes from. We're not trying to replace the physical, we're trying to integrate digital with physical, right? One of my favorite examples of it in our student ministry is we'll do these like two or three times a year. We'll do these, uh, brackets where we pit two things against each other and, and they vote and the winner goes on to the next round and they face off against the winner of another matchup. And so we'll come up with kind of these like arbitrary seatings or whatever. Um, I'll drop a couple links in the show notes cuz I've done a few of these and I've posted 'em on like download youth ministry, so you can grab it. We've got like world's greatest or um, uh, big game day bracket food challenge. Nick Clason (14:55): So you're picking like the food that you're gonna have at like your Super Bowl party. But that's a great example of a hybrid option because all of the voting takes place online on a website or, or in our case, a lot of times on Instagram, but in person it's also like playing it itself out. So this last year we did serial madness in March, and so we pitted serial matchups against each other. And so we had all the, the matchups up on a big, uh, window that we have with like a bracket taped out. And then we cut out the front of the serial boxes and po uh, pasted like a seed number on each of them. And then as they would win online, we'd move them into our space. So the students would walk in, they'd see the results, but then on Wednesday nights we have these garage door, uh, like bay type things. Nick Clason (15:42): And so we have eight different bays. And so that's eight different matchups for a round of 16. And the base came up and every individual matchup, uh, of cereal was in the base. So they could go in, they could grab the one seed versus 16 seed, put a little milk in it and eat it. That's an example of taking a digital expression, a digital like moment and means of something and bringing it in to make it hybrid with your in-person. Okay, back in the first episode, we talked about digital openness. And so I just wanna rattle off for you some of these, um, findings from, from the first book. So church adults defined as having high digital openness. Number one, they see the value of attending at least an online service. Number two, they think that churches should use digital resources for spiritual formation slash discipleship purposes. Nick Clason (16:33): Post pandemic, they think that churches, uh, should use digital resources for gathering their people to together after the pandemic. They say that either hybrids, so both digital and physical or primarily digital gatherings for church will best fit their lifestyle after the pandemic. And number five, they're open to attending new kinds of online gatherings that are unfamiliar. What are mold breaking? So these are people that are classified as digitally open. Furthermore, of these options, these were the options that they said would, um, suit them in a hybrid sort of format. So teaching and preaching one-on-one prayer, small groups, worship, prayer, visitation, confession, children's ministry, youth ministry, adult ministry. Those were, um, highest percentage down to lowest percentage in a cascading list. The thing that was the number one thing was teaching and preaching. So here's the thing, churches have gathered together to preach and hear the word, and that's, that's valuable and scriptural. Nick Clason (17:34): That being said, um, I, I can learn just as well. Um, whether I'm sitting my butt in a, a seat looking ahead, listening to a pastor as I can, listening to him on the podcast, what can't be reproduced, what can't be replicated in my own experience is praise and worship. Which again, I think that there may be a moment for, uh, figuring out how this works for the next generation in a non, uh, like physical environment. Not replacing it, but supplementing it. But the thing that can't be replaced for me is community one-on-one relationships, like authentic community with other believers. And some of those things can be done digitally. Zoom groups. We all saw that it leaves something to be desired. I agree if that's what you're saying to me on the other side of this camera. However, all that to be said, like the, the teaching pieces can be something that we can offer to people. Nick Clason (18:27): It's the number one, it was the number one rated thing for hybrid options, the delivery of content. CS Lewis has a quote that says, this says theology is all the more important today because there are so many messages being delivered to the home that you need to determine what is actually true. So you can go into one of these mediums and you can present the word, you can give theology, you can teach people theology in podcast form, YouTube videos, short form videos. Lewis made this quote in the 1950s and it rings all the more true today. That's the crazy thing, right? Is like what he said back in the fifties still brings true almost 80 years later. So because there's so many messages coming into the home, we need to help teach people what the Bible says. So I say all that to say, and I give you all of that as just a reminder that this is why this matters. Nick Clason (19:22): Hybrid ministry matters as an option for churches moving forward. And so, um, I just wanted to give a quick reminder. I just wanted to share it with y'all about, um, why we do what we do, where this whole thing comes from and what the purpose of it all is. Thanks for hanging out. Excited to have you with us. Don't forget link in the show notes. If you want to, uh, go follow us on YouTube. If you want to grab either of those freebies, uh, downloads, we're gonna be starting here in this next year. We're gonna be starting, um, getting our email newsletter going. And so subscribe in and grabbing the ebook or the, um, free transitions for Adobe Premiere Pro. Either one of those will lock you into our email newsletter. We're gonna start sending some stuff out occasionally. And so one, make sure that you don't miss that. Hey, if you subscribe to this, you will get this automatically downloaded into your podcast catcher every single Thursday morning at 4:00 AM So if you're in ministry and you have a Wednesday night deal, you wake up, you get to hear this the next morning after your ministry night. Hopefully it's just a, a positive encouraging, maybe even sometimes challenging refresher for you. Uh, so we would welcome that and love to have you join us in that way. But don't forget, and as always, stay hybrid. Hybrid Ministry, Hybrid Church, Digital Ministry, Gen Z, Gen Alpha, Millennials, Church, Church Growth, Church Marketing Tips, Church Social Media Watch the Video on our YouTube Channel:
https://youtu.be/uZzatZ4KFyE

Hang out on TikTok:
https://www.tiktok.com/@clasonnick

ShowNotes & Transcripts:
http://www.hybridministry.xyz/054

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FREEBIES
FREE Animation Effects for Adobe Premiere Pro:
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

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https://www.hybridministry.xyz/articles/ebook

SHOWNOTES
Why should churches even care about Digital Ministry in 2023?
https://www.hybridministry.xyz/031
VIDEO: Why should churches even care about Digital Ministry in 2023?
https://www.youtube.com/watch?v=g9rdO5laIUM
VIDEO: Have I already Ruined My Church's TikTok Account?
https://www.youtube.com/watch?v=oxBn-p9O-eg
BARNA EBOOK:
https://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience
Episode 001:
https://www.hybridministry.xyz/001
BRACKET: https://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.htmlBRACKET
BRACKET #2: https://www.downloadyouthministry.com/p/the-big-game-food-bracket/winter/the-big-game-8544.html

TIMECODES
00:00-02:46 Intro
02:46-06:43 A Brief One-Year History
06:43-10:03 Year One Podcast Stats
10:03-19:27 What is Hybrid Ministry?
19:27-20:41 Outro

TRANSCRIPT
Nick Clason (00:02):
Hey everyone. Welcome back to another episode of the Hybrid Ministry Show. I am your host, as always, Nick Clason sipping my coffee in my office today out of my, uh, church branded Yeti. I will say this, though, not a big Yeti fan as a coffee connoisseur because the metallic taste of it overrides the notes of coffee. So honestly, I would prefer just drinking out of like one of these types of mugs. So you're not on YouTube, you're not seeing all this. You are missing out big time, not probably really, but we are gonna take a little bit of a break. The last two episodes were, uh, video editing episodes. The, the episode after this one will be a Photoshop specific episode. But the reason that we're taking a little break is because our pilot episode on July 19th, um, and our episode one on July 21st was exactly one year ago from the day that this episode drops, which is July 20th.

Nick Clason (01:04):
So in this episode, we are just going to do, uh, talk about what is hybrid ministry like, the whole basis, the whole, like per the whole name of this podcast is named Hybrid ministry. What is it? Where did it come from? Why do we start this podcast? Do a little year in review, sort of deal. So that's what's on the docket for today. Hey, listen, if you are new here or if you are just finding us out, wanna let you know in the show notes. You can find links to YouTube, links to our website, hybrid ministry.xyz. Uh, this will be episode 55. Every single episode will have a link to our episode page, which has a full transcript. That's something that we provide for you all for a hundred percent free. So go check that out. Also, just follow us on social. We're on Instagram, we're on YouTube, and we are on TikTok.

Nick Clason (01:48):
All the links to those in the show notes, because some of those are my personal account at Clay and Nick. Others of those are ministry based accounts, a hybrid ministry. It's one of those too as an option, but your show notes will have everything that you need. In addition to that, we have a couple freebies right now. We have our free ebook, um, helping you download and get TikTok going completely from scratch. And then we also have free Adobe, uh, pro, uh, transitions that you can use to animate text, to animate videos, um, bounce in like your typical YouTube thing. So go grab those in the show notes and we would love it if you would give us a rating or review or subscribe or a, like, all those things help us get found in search so that more people can learn and know about the difference and the ministry that hybrid is going to make in their world and in their ministry.

Nick Clason (02:39):
So, without any further ado, let's jump in to the one year celebration episode. Glad to have y'all here. So, like I said, today is the day that this episode drops is July 20th. July 20th is the one year anniversary. You know, when I started this podcast, I had a cohost, his name is Matt, um, and Matt is, uh, one of the smartest marketing brains I've ever met. He used to work for, dare to Share if you're in the ministry world, you've probably heard that before. Uh, they're youth ministry, evangelism centric organization. Then he came to work at the same church that I was working at in Chicago land area. And when we were both working in Chicago land, we started this podcast together. Both of us within the first probably like 10 episodes, um, transitioned to different roles for, for different reasons. And one reason or another, um, I ended up here in dfw, Dallas, Fort Worth, Texas area.

Nick Clason (03:30):
Matt went back out to Colorado, which is home, um, working for a non-church non ministry organization. And because of that, his his ability to record podcasts fell by the wayside. And I became a one man band. And I remember I was moving here, moving to Dallas on the road somewhere in Nowheresville, Oklahoma. And I turned on Colin Cowherd cause I was like, that dude can talk for three hours by himself. And I found that the hardest thing to do. My first episode I recorded it was like 14 minutes. And I was like, how in the world am I gonna do a podcast by myself? Like, this is gonna be mentally exhausting and in a way it is. Don't get me wrong. Um, so that's why I I recruited a co-host to start cuz it's a lot easier to just have a conversation and talk. That being said, I started listening to Colin Coward cuz I saw the writing a little bit on the wall, and I was like, how is he doing this?

Nick Clason (04:24):
What are his kind of tips and tactics? So I tried to lean in and learn some of those things so that if my co-host fell by the wayside, I would still be able to give y'all a podcast. And, uh, I think around episode 11 or 12, I started doing them by myself. And then, um, I would still reference Matt as, you know, a like member of the podcast, but eventually I just stopped and it just became this, the Solo Nick Clason show. So here you go. If you're, if you're new and you want to go back to some of those early episodes, you will hear another voice that is my good friend Matt Johnson. Still great friends, just, you know, he doesn't have time to to record. He's a new dad, new life out in Colorado, just like we're building a new life here in Dallas, Texas area.

Nick Clason (05:08):
And so, um, and I never missed a week, um, from when I started until now. We've had a lot of life happen. We moved, um, my wife's mom passed away, my mother-in-law. Um, we went back, you know, had to drive a thousand miles back overnight to get there. Um, when that happened, it wasn't, um, emergent, but it also wasn't totally on the radar when we moved here. One of the reasons we moved here was hoping that she could come live with us, um, you know, fighting her cancer diagnosis. Um, but some things progressed faster than we anticipated. And, and all that happened and I started a new job and I'm getting to know a new church and I'm getting, you know, my kids enrolled in a new school. So a lot of new for us. Um, but thank you for being along on the ride with me because in my new role, I am focusing a lot on digital integration and hybrid ministry.

Nick Clason (06:00):
And this podcast is a cathartic outlet for me to talk about what I'm doing. In a lot of episodes, I've told you, here's what I'm doing right now, here's how it's going, and here's the adjustments that I'm making. And while I would be doing those things internally in my head, forcing myself to sit down and explain it to an audience has just been so helpful. And so thank y'all for being along the ride with me. Like I, I've told you before, I always want this to be a place where I can just be open and honest. So that is a little bit of just kinda like the brief one year history of where we are. Um, and in, in an attempt to continue to look back just a little bit, I want to give you guys a couple of recap type stats. So let's dive into this.

Nick Clason (06:44):
All right. So to recap, um, back in December, December was our best downloaded month to date. But then January beat December and then February, beat January and then March, beat February. So they just kept kind of building on itself and then may came and may beat all of those. April took a little bit of a, uh, backseat, um, or I'm sorry, may took a little bit of a backseat to April. Um, April was still the highest. So it, it was like a stair-stepping in December, January, February, March, April, may took a little dip. And then now, uh, I'm recording this in June. Um, it will drop in July and so, um, July might be completely different, but June has far surpassed every month we've ever even had. So to those of y'all who are new, those of y'all who are downloading us on a regular basis, welcome, glad to have you, glad to see you.

Nick Clason (07:35):
It's exciting to be along on the journey. Um, glad to have you with us. The highest downloaded episode ever in the history of this podcast is episode 31. I'll drop a link to that in the show notes if you wanna go back and listen to it. But we are gonna do just a little bit of a recap of that here in this episode. The episode's titled, why Should Churches Even Care About Digital Ministry in 20, I think I probably recorded it in 2023 or 2022, I should say. So I probably said, why should churches care about digital ministry in 2022? Um, consequently, and I don't think that this has any correlation, but consequently, that was also our very first episode that we started posting full, um, video episodes on YouTube as well. So you can go check out my very first YouTube video if you wanna laugh and see how bad it is, I think, and hope we've gotten better.

Nick Clason (08:23):
But, um, you know, no promises. I'm not like a professional YouTube editor. Uh, I'm a youth pastor, so I'm doing this all in the margins, all in my spare time. And so, um, there could be more on the horizon, you know? Um, but right now it's just kinda, uh, slugging it out. That does not count. However, our very first episode on YouTube, which was the, have I already ruined my church's TikTok account. It's a video and podcast joint episode that I posted, uh, where we, we released the free ebook, um, with a link to that and the show notes. And so, um, that was literally walking through step-by-step nerding out on how to post a video on your cell phone using the TikTok TikTok app. Now, I will give a caveat and a disclaimer. I'll drop the episode link to that as well in the show notes, but I wanna let you know that I posted that in December.

Nick Clason (09:12):
And so just like any sort of tech things have changed. And so it may not even be a hundred percent relevant. The the overall premise is right, like a lot of TikTok is the same, but there are still some things that have shifted and even personally some strategy things on my end that have shifted as well. So think you all for being along on the journey. Those are, um, just some kind of recaps. This is our, like I said, our one year anniversary episode. But without any further ado, this is really what I want to get into is I wanna like bring everyone, y'all on the audience level back to the roots of why we do what we do and what this is what, where this all started from. So without any further ado, let's answer this question. What is hybrid ministry? Okay, what is high ministry?

Nick Clason (10:06):
So back in July last year when we launched podcasts, this idea had been rolling around in my brain for a couple months and, um, I was kicking around ideas of names. The name I settled on was hybrid. I also liked integration. Um, but, but hybrid was really like the one that I thought was really cool. Well, lo and behold, after I decided that name, Barna released an ebook about the future of the hybrid church. And so almost at the same time I launched a podcast or at least started recording bef before I had a few episodes kind of in the hopper before we ever went fully live. Um, and then Barna also released their ebook 40 or some, some, I can't remember. I'll drop the link to the Barna ebook in, in the show notes. It's behind a paywall, but it's worth it. It's a, it's a little over a year old now at this point, but I still go back to and pull a lot of data from it cuz what they're asking, coming out of the heels of C O V I D, they're asking what do millennials and Gen Z, what are they looking for in church?

Nick Clason (11:10):
Uh, another thing I've done in the last year is I went through a Gen Z Barna CoLab thing. Um, it was a six session zoom thing where they shared some findings about Gen Z, which they are the future generation of our church and our church ministry. And so it's important, I think to, to inspect what these generations are saying. And so, um, 9%, only 9% of churched Christians back when this, um, hybrid ebook dropped 9% of church Christians, um, wanted a solely digital church option. Okay? And so I think my question, and I remember I had Matt on here, was like, well, well then why are we even exploring this as digital ministry? Aren't we on the other side of covid? Shouldn't we go back to what we remember and how things were? The difference was one third of them expressed that some sort of, um, hybrid option would suit them well, and that was only in those that they pulled and that was only in those old enough to be pulled.

Nick Clason (12:19):
So 18 and older at the time. All right, meanwhile, millennials and Gen Z, if you take out just that kind of sub subset of of age demographic, take out some of the older church attenders that were also pulled in this ebook. Millennials and Gen Z are ju this is, this one was the one that got me and this is the one that like really thrust me into starting this podcast. Millennials and Gen Z are just as likely to choose a hybrid option as they are a physical option at 40% for millennials and 42% for Generation Z. So they are just as likely just as interested in a hybrid option as they are in a physical option. And I hear you on the other end, but wait, it's not the same. We all saw it in Covid and yes, that's true. And this was one of the conversations that me and Matt had way early on, and it's that this churches in Covid tried to replicate an in-person experience and a digital option.

Nick Clason (13:16):
And a physical option should be two uniquely different experiences. I hear you again, but wait, I don't have time to produce that and I get that it's challenging for sure. I'm on a student ministry staff of three, soon to be four. We're about to have a year long resident who I've worked with before. So we have a little bit of a history, know what he can bring to the table. All that to be said, I dedicate, I don't know, probably 75% or more of my job responsibilities to digital integration and hybrid ministry. There's more that I wish and want to be able to do, but I, I also don't have the time crunch. But what I say is on your staffing level and on your staffing side, it's really important to make sure that you give someone proper allocation of funds and time, ability to, uh, to go this direction because the, the younger that generations are, the more that this is going to be necessary.

Nick Clason (14:14):
And we're not trying to replace the physical. That's my whole point. That's where the word hybrid comes from. We're not trying to replace the physical, we're trying to integrate digital with physical, right? One of my favorite examples of it in our student ministry is we'll do these like two or three times a year. We'll do these, uh, brackets where we pit two things against each other and, and they vote and the winner goes on to the next round and they face off against the winner of another matchup. And so we'll come up with kind of these like arbitrary seatings or whatever. Um, I'll drop a couple links in the show notes cuz I've done a few of these and I've posted 'em on like download youth ministry, so you can grab it. We've got like world's greatest or um, uh, big game day bracket food challenge.

Nick Clason (14:55):
So you're picking like the food that you're gonna have at like your Super Bowl party. But that's a great example of a hybrid option because all of the voting takes place online on a website or, or in our case, a lot of times on Instagram, but in person it's also like playing it itself out. So this last year we did serial madness in March, and so we pitted serial matchups against each other. And so we had all the, the matchups up on a big, uh, window that we have with like a bracket taped out. And then we cut out the front of the serial boxes and po uh, pasted like a seed number on each of them. And then as they would win online, we'd move them into our space. So the students would walk in, they'd see the results, but then on Wednesday nights we have these garage door, uh, like bay type things.

Nick Clason (15:42):
And so we have eight different bays. And so that's eight different matchups for a round of 16. And the base came up and every individual matchup, uh, of cereal was in the base. So they could go in, they could grab the one seed versus 16 seed, put a little milk in it and eat it. That's an example of taking a digital expression, a digital like moment and means of something and bringing it in to make it hybrid with your in-person. Okay, back in the first episode, we talked about digital openness. And so I just wanna rattle off for you some of these, um, findings from, from the first book. So church adults defined as having high digital openness. Number one, they see the value of attending at least an online service. Number two, they think that churches should use digital resources for spiritual formation slash discipleship purposes.

Nick Clason (16:33):
Post pandemic, they think that churches, uh, should use digital resources for gathering their people to together after the pandemic. They say that either hybrids, so both digital and physical or primarily digital gatherings for church will best fit their lifestyle after the pandemic. And number five, they're open to attending new kinds of online gatherings that are unfamiliar. What are mold breaking? So these are people that are classified as digitally open. Furthermore, of these options, these were the options that they said would, um, suit them in a hybrid sort of format. So teaching and preaching one-on-one prayer, small groups, worship, prayer, visitation, confession, children's ministry, youth ministry, adult ministry. Those were, um, highest percentage down to lowest percentage in a cascading list. The thing that was the number one thing was teaching and preaching. So here's the thing, churches have gathered together to preach and hear the word, and that's, that's valuable and scriptural.

Nick Clason (17:34):
That being said, um, I, I can learn just as well. Um, whether I'm sitting my butt in a, a seat looking ahead, listening to a pastor as I can, listening to him on the podcast, what can't be reproduced, what can't be replicated in my own experience is praise and worship. Which again, I think that there may be a moment for, uh, figuring out how this works for the next generation in a non, uh, like physical environment. Not replacing it, but supplementing it. But the thing that can't be replaced for me is community one-on-one relationships, like authentic community with other believers. And some of those things can be done digitally. Zoom groups. We all saw that it leaves something to be desired. I agree if that's what you're saying to me on the other side of this camera. However, all that to be said, like the, the teaching pieces can be something that we can offer to people.

Nick Clason (18:27):
It's the number one, it was the number one rated thing for hybrid options, the delivery of content. CS Lewis has a quote that says, this says theology is all the more important today because there are so many messages being delivered to the home that you need to determine what is actually true. So you can go into one of these mediums and you can present the word, you can give theology, you can teach people theology in podcast form, YouTube videos, short form videos. Lewis made this quote in the 1950s and it rings all the more true today. That's the crazy thing, right? Is like what he said back in the fifties still brings true almost 80 years later. So because there's so many messages coming into the home, we need to help teach people what the Bible says. So I say all that to say, and I give you all of that as just a reminder that this is why this matters.

Nick Clason (19:22):
Hybrid ministry matters as an option for churches moving forward. And so, um, I just wanted to give a quick reminder. I just wanted to share it with y'all about, um, why we do what we do, where this whole thing comes from and what the purpose of it all is. Thanks for hanging out. Excited to have you with us. Don't forget link in the show notes. If you want to, uh, go follow us on YouTube. If you want to grab either of those freebies, uh, downloads, we're gonna be starting here in this next year. We're gonna be starting, um, getting our email newsletter going. And so subscribe in and grabbing the ebook or the, um, free transitions for Adobe Premiere Pro. Either one of those will lock you into our email newsletter. We're gonna start sending some stuff out occasionally. And so one, make sure that you don't miss that. Hey, if you subscribe to this, you will get this automatically downloaded into your podcast catcher every single Thursday morning at 4:00 AM So if you're in ministry and you have a Wednesday night deal, you wake up, you get to hear this the next morning after your ministry night. Hopefully it's just a, a positive encouraging, maybe even sometimes challenging refresher for you. Uh, so we would welcome that and love to have you join us in that way. But don't forget, and as always, stay hybrid.

]]> Watch the Video on our YouTube Channel:
https://youtu.be/uZzatZ4KFyE

Hang out on TikTok:
https://www.tiktok.com/@clasonnick

ShowNotes & Transcripts:
http://www.hybridministry.xyz/054

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http://www.instagram.com/hybridministry

FREEBIES
FREE Animation Effects for Adobe Premiere Pro:
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

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SHOWNOTES
Why should churches even care about Digital Ministry in 2023?
https://www.hybridministry.xyz/031
VIDEO: Why should churches even care about Digital Ministry in 2023?
https://www.youtube.com/watch?v=g9rdO5laIUM
VIDEO: Have I already Ruined My Church's TikTok Account?
https://www.youtube.com/watch?v=oxBn-p9O-eg
BARNA EBOOK:
https://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience
Episode 001:
https://www.hybridministry.xyz/001
BRACKET: https://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.htmlBRACKET
BRACKET #2: https://www.downloadyouthministry.com/p/the-big-game-food-bracket/winter/the-big-game-8544.html

TIMECODES
00:00-02:46 Intro
02:46-06:43 A Brief One-Year History
06:43-10:03 Year One Podcast Stats
10:03-19:27 What is Hybrid Ministry?
19:27-20:41 Outro

TRANSCRIPT
Nick Clason (00:02):
Hey everyone. Welcome back to another episode of the Hybrid Ministry Show. I am your host, as always, Nick Clason sipping my coffee in my office today out of my, uh, church branded Yeti. I will say this, though, not a big Yeti fan as a coffee connoisseur because the metallic taste of it overrides the notes of coffee. So honestly, I would prefer just drinking out of like one of these types of mugs. So you're not on YouTube, you're not seeing all this. You are missing out big time, not probably really, but we are gonna take a little bit of a break. The last two episodes were, uh, video editing episodes. The, the episode after this one will be a Photoshop specific episode. But the reason that we're taking a little break is because our pilot episode on July 19th, um, and our episode one on July 21st was exactly one year ago from the day that this episode drops, which is July 20th.

Nick Clason (01:04):
So in this episode, we are just going to do, uh, talk about what is hybrid ministry like, the whole basis, the whole, like per the whole name of this podcast is named Hybrid ministry. What is it? Where did it come from? Why do we start this podcast? Do a little year in review, sort of deal. So that's what's on the docket for today. Hey, listen, if you are new here or if you are just finding us out, wanna let you know in the show notes. You can find links to YouTube, links to our website, hybrid ministry.xyz. Uh, this will be episode 55. Every single episode will have a link to our episode page, which has a full transcript. That's something that we provide for you all for a hundred percent free. So go check that out. Also, just follow us on social. We're on Instagram, we're on YouTube, and we are on TikTok.

Nick Clason (01:48):
All the links to those in the show notes, because some of those are my personal account at Clay and Nick. Others of those are ministry based accounts, a hybrid ministry. It's one of those too as an option, but your show notes will have everything that you need. In addition to that, we have a couple freebies right now. We have our free ebook, um, helping you download and get TikTok going completely from scratch. And then we also have free Adobe, uh, pro, uh, transitions that you can use to animate text, to animate videos, um, bounce in like your typical YouTube thing. So go grab those in the show notes and we would love it if you would give us a rating or review or subscribe or a, like, all those things help us get found in search so that more people can learn and know about the difference and the ministry that hybrid is going to make in their world and in their ministry.

Nick Clason (02:39):
So, without any further ado, let's jump in to the one year celebration episode. Glad to have y'all here. So, like I said, today is the day that this episode drops is July 20th. July 20th is the one year anniversary. You know, when I started this podcast, I had a cohost, his name is Matt, um, and Matt is, uh, one of the smartest marketing brains I've ever met. He used to work for, dare to Share if you're in the ministry world, you've probably heard that before. Uh, they're youth ministry, evangelism centric organization. Then he came to work at the same church that I was working at in Chicago land area. And when we were both working in Chicago land, we started this podcast together. Both of us within the first probably like 10 episodes, um, transitioned to different roles for, for different reasons. And one reason or another, um, I ended up here in dfw, Dallas, Fort Worth, Texas area.

Nick Clason (03:30):
Matt went back out to Colorado, which is home, um, working for a non-church non ministry organization. And because of that, his his ability to record podcasts fell by the wayside. And I became a one man band. And I remember I was moving here, moving to Dallas on the road somewhere in Nowheresville, Oklahoma. And I turned on Colin Cowherd cause I was like, that dude can talk for three hours by himself. And I found that the hardest thing to do. My first episode I recorded it was like 14 minutes. And I was like, how in the world am I gonna do a podcast by myself? Like, this is gonna be mentally exhausting and in a way it is. Don't get me wrong. Um, so that's why I I recruited a co-host to start cuz it's a lot easier to just have a conversation and talk. That being said, I started listening to Colin Coward cuz I saw the writing a little bit on the wall, and I was like, how is he doing this?

Nick Clason (04:24):
What are his kind of tips and tactics? So I tried to lean in and learn some of those things so that if my co-host fell by the wayside, I would still be able to give y'all a podcast. And, uh, I think around episode 11 or 12, I started doing them by myself. And then, um, I would still reference Matt as, you know, a like member of the podcast, but eventually I just stopped and it just became this, the Solo Nick Clason show. So here you go. If you're, if you're new and you want to go back to some of those early episodes, you will hear another voice that is my good friend Matt Johnson. Still great friends, just, you know, he doesn't have time to to record. He's a new dad, new life out in Colorado, just like we're building a new life here in Dallas, Texas area.

Nick Clason (05:08):
And so, um, and I never missed a week, um, from when I started until now. We've had a lot of life happen. We moved, um, my wife's mom passed away, my mother-in-law. Um, we went back, you know, had to drive a thousand miles back overnight to get there. Um, when that happened, it wasn't, um, emergent, but it also wasn't totally on the radar when we moved here. One of the reasons we moved here was hoping that she could come live with us, um, you know, fighting her cancer diagnosis. Um, but some things progressed faster than we anticipated. And, and all that happened and I started a new job and I'm getting to know a new church and I'm getting, you know, my kids enrolled in a new school. So a lot of new for us. Um, but thank you for being along on the ride with me because in my new role, I am focusing a lot on digital integration and hybrid ministry.

Nick Clason (06:00):
And this podcast is a cathartic outlet for me to talk about what I'm doing. In a lot of episodes, I've told you, here's what I'm doing right now, here's how it's going, and here's the adjustments that I'm making. And while I would be doing those things internally in my head, forcing myself to sit down and explain it to an audience has just been so helpful. And so thank y'all for being along the ride with me. Like I, I've told you before, I always want this to be a place where I can just be open and honest. So that is a little bit of just kinda like the brief one year history of where we are. Um, and in, in an attempt to continue to look back just a little bit, I want to give you guys a couple of recap type stats. So let's dive into this.

Nick Clason (06:44):
All right. So to recap, um, back in December, December was our best downloaded month to date. But then January beat December and then February, beat January and then March, beat February. So they just kept kind of building on itself and then may came and may beat all of those. April took a little bit of a, uh, backseat, um, or I'm sorry, may took a little bit of a backseat to April. Um, April was still the highest. So it, it was like a stair-stepping in December, January, February, March, April, may took a little dip. And then now, uh, I'm recording this in June. Um, it will drop in July and so, um, July might be completely different, but June has far surpassed every month we've ever even had. So to those of y'all who are new, those of y'all who are downloading us on a regular basis, welcome, glad to have you, glad to see you.

Nick Clason (07:35):
It's exciting to be along on the journey. Um, glad to have you with us. The highest downloaded episode ever in the history of this podcast is episode 31. I'll drop a link to that in the show notes if you wanna go back and listen to it. But we are gonna do just a little bit of a recap of that here in this episode. The episode's titled, why Should Churches Even Care About Digital Ministry in 20, I think I probably recorded it in 2023 or 2022, I should say. So I probably said, why should churches care about digital ministry in 2022? Um, consequently, and I don't think that this has any correlation, but consequently, that was also our very first episode that we started posting full, um, video episodes on YouTube as well. So you can go check out my very first YouTube video if you wanna laugh and see how bad it is, I think, and hope we've gotten better.

Nick Clason (08:23):
But, um, you know, no promises. I'm not like a professional YouTube editor. Uh, I'm a youth pastor, so I'm doing this all in the margins, all in my spare time. And so, um, there could be more on the horizon, you know? Um, but right now it's just kinda, uh, slugging it out. That does not count. However, our very first episode on YouTube, which was the, have I already ruined my church's TikTok account. It's a video and podcast joint episode that I posted, uh, where we, we released the free ebook, um, with a link to that and the show notes. And so, um, that was literally walking through step-by-step nerding out on how to post a video on your cell phone using the TikTok TikTok app. Now, I will give a caveat and a disclaimer. I'll drop the episode link to that as well in the show notes, but I wanna let you know that I posted that in December.

Nick Clason (09:12):
And so just like any sort of tech things have changed. And so it may not even be a hundred percent relevant. The the overall premise is right, like a lot of TikTok is the same, but there are still some things that have shifted and even personally some strategy things on my end that have shifted as well. So think you all for being along on the journey. Those are, um, just some kind of recaps. This is our, like I said, our one year anniversary episode. But without any further ado, this is really what I want to get into is I wanna like bring everyone, y'all on the audience level back to the roots of why we do what we do and what this is what, where this all started from. So without any further ado, let's answer this question. What is hybrid ministry? Okay, what is high ministry?

Nick Clason (10:06):
So back in July last year when we launched podcasts, this idea had been rolling around in my brain for a couple months and, um, I was kicking around ideas of names. The name I settled on was hybrid. I also liked integration. Um, but, but hybrid was really like the one that I thought was really cool. Well, lo and behold, after I decided that name, Barna released an ebook about the future of the hybrid church. And so almost at the same time I launched a podcast or at least started recording bef before I had a few episodes kind of in the hopper before we ever went fully live. Um, and then Barna also released their ebook 40 or some, some, I can't remember. I'll drop the link to the Barna ebook in, in the show notes. It's behind a paywall, but it's worth it. It's a, it's a little over a year old now at this point, but I still go back to and pull a lot of data from it cuz what they're asking, coming out of the heels of C O V I D, they're asking what do millennials and Gen Z, what are they looking for in church?

Nick Clason (11:10):
Uh, another thing I've done in the last year is I went through a Gen Z Barna CoLab thing. Um, it was a six session zoom thing where they shared some findings about Gen Z, which they are the future generation of our church and our church ministry. And so it's important, I think to, to inspect what these generations are saying. And so, um, 9%, only 9% of churched Christians back when this, um, hybrid ebook dropped 9% of church Christians, um, wanted a solely digital church option. Okay? And so I think my question, and I remember I had Matt on here, was like, well, well then why are we even exploring this as digital ministry? Aren't we on the other side of covid? Shouldn't we go back to what we remember and how things were? The difference was one third of them expressed that some sort of, um, hybrid option would suit them well, and that was only in those that they pulled and that was only in those old enough to be pulled.

Nick Clason (12:19):
So 18 and older at the time. All right, meanwhile, millennials and Gen Z, if you take out just that kind of sub subset of of age demographic, take out some of the older church attenders that were also pulled in this ebook. Millennials and Gen Z are ju this is, this one was the one that got me and this is the one that like really thrust me into starting this podcast. Millennials and Gen Z are just as likely to choose a hybrid option as they are a physical option at 40% for millennials and 42% for Generation Z. So they are just as likely just as interested in a hybrid option as they are in a physical option. And I hear you on the other end, but wait, it's not the same. We all saw it in Covid and yes, that's true. And this was one of the conversations that me and Matt had way early on, and it's that this churches in Covid tried to replicate an in-person experience and a digital option.

Nick Clason (13:16):
And a physical option should be two uniquely different experiences. I hear you again, but wait, I don't have time to produce that and I get that it's challenging for sure. I'm on a student ministry staff of three, soon to be four. We're about to have a year long resident who I've worked with before. So we have a little bit of a history, know what he can bring to the table. All that to be said, I dedicate, I don't know, probably 75% or more of my job responsibilities to digital integration and hybrid ministry. There's more that I wish and want to be able to do, but I, I also don't have the time crunch. But what I say is on your staffing level and on your staffing side, it's really important to make sure that you give someone proper allocation of funds and time, ability to, uh, to go this direction because the, the younger that generations are, the more that this is going to be necessary.

Nick Clason (14:14):
And we're not trying to replace the physical. That's my whole point. That's where the word hybrid comes from. We're not trying to replace the physical, we're trying to integrate digital with physical, right? One of my favorite examples of it in our student ministry is we'll do these like two or three times a year. We'll do these, uh, brackets where we pit two things against each other and, and they vote and the winner goes on to the next round and they face off against the winner of another matchup. And so we'll come up with kind of these like arbitrary seatings or whatever. Um, I'll drop a couple links in the show notes cuz I've done a few of these and I've posted 'em on like download youth ministry, so you can grab it. We've got like world's greatest or um, uh, big game day bracket food challenge.

Nick Clason (14:55):
So you're picking like the food that you're gonna have at like your Super Bowl party. But that's a great example of a hybrid option because all of the voting takes place online on a website or, or in our case, a lot of times on Instagram, but in person it's also like playing it itself out. So this last year we did serial madness in March, and so we pitted serial matchups against each other. And so we had all the, the matchups up on a big, uh, window that we have with like a bracket taped out. And then we cut out the front of the serial boxes and po uh, pasted like a seed number on each of them. And then as they would win online, we'd move them into our space. So the students would walk in, they'd see the results, but then on Wednesday nights we have these garage door, uh, like bay type things.

Nick Clason (15:42):
And so we have eight different bays. And so that's eight different matchups for a round of 16. And the base came up and every individual matchup, uh, of cereal was in the base. So they could go in, they could grab the one seed versus 16 seed, put a little milk in it and eat it. That's an example of taking a digital expression, a digital like moment and means of something and bringing it in to make it hybrid with your in-person. Okay, back in the first episode, we talked about digital openness. And so I just wanna rattle off for you some of these, um, findings from, from the first book. So church adults defined as having high digital openness. Number one, they see the value of attending at least an online service. Number two, they think that churches should use digital resources for spiritual formation slash discipleship purposes.

Nick Clason (16:33):
Post pandemic, they think that churches, uh, should use digital resources for gathering their people to together after the pandemic. They say that either hybrids, so both digital and physical or primarily digital gatherings for church will best fit their lifestyle after the pandemic. And number five, they're open to attending new kinds of online gatherings that are unfamiliar. What are mold breaking? So these are people that are classified as digitally open. Furthermore, of these options, these were the options that they said would, um, suit them in a hybrid sort of format. So teaching and preaching one-on-one prayer, small groups, worship, prayer, visitation, confession, children's ministry, youth ministry, adult ministry. Those were, um, highest percentage down to lowest percentage in a cascading list. The thing that was the number one thing was teaching and preaching. So here's the thing, churches have gathered together to preach and hear the word, and that's, that's valuable and scriptural.

Nick Clason (17:34):
That being said, um, I, I can learn just as well. Um, whether I'm sitting my butt in a, a seat looking ahead, listening to a pastor as I can, listening to him on the podcast, what can't be reproduced, what can't be replicated in my own experience is praise and worship. Which again, I think that there may be a moment for, uh, figuring out how this works for the next generation in a non, uh, like physical environment. Not replacing it, but supplementing it. But the thing that can't be replaced for me is community one-on-one relationships, like authentic community with other believers. And some of those things can be done digitally. Zoom groups. We all saw that it leaves something to be desired. I agree if that's what you're saying to me on the other side of this camera. However, all that to be said, like the, the teaching pieces can be something that we can offer to people.

Nick Clason (18:27):
It's the number one, it was the number one rated thing for hybrid options, the delivery of content. CS Lewis has a quote that says, this says theology is all the more important today because there are so many messages being delivered to the home that you need to determine what is actually true. So you can go into one of these mediums and you can present the word, you can give theology, you can teach people theology in podcast form, YouTube videos, short form videos. Lewis made this quote in the 1950s and it rings all the more true today. That's the crazy thing, right? Is like what he said back in the fifties still brings true almost 80 years later. So because there's so many messages coming into the home, we need to help teach people what the Bible says. So I say all that to say, and I give you all of that as just a reminder that this is why this matters.

Nick Clason (19:22):
Hybrid ministry matters as an option for churches moving forward. And so, um, I just wanted to give a quick reminder. I just wanted to share it with y'all about, um, why we do what we do, where this whole thing comes from and what the purpose of it all is. Thanks for hanging out. Excited to have you with us. Don't forget link in the show notes. If you want to, uh, go follow us on YouTube. If you want to grab either of those freebies, uh, downloads, we're gonna be starting here in this next year. We're gonna be starting, um, getting our email newsletter going. And so subscribe in and grabbing the ebook or the, um, free transitions for Adobe Premiere Pro. Either one of those will lock you into our email newsletter. We're gonna start sending some stuff out occasionally. And so one, make sure that you don't miss that. Hey, if you subscribe to this, you will get this automatically downloaded into your podcast catcher every single Thursday morning at 4:00 AM So if you're in ministry and you have a Wednesday night deal, you wake up, you get to hear this the next morning after your ministry night. Hopefully it's just a, a positive encouraging, maybe even sometimes challenging refresher for you. Uh, so we would welcome that and love to have you join us in that way. But don't forget, and as always, stay hybrid.

]]> Episode 052: What the NBA can teach us about Generation Alpha and the Future for Churches https://www.hybridministry.xyz/052 4f1bed68-907d-40d3-a83c-ba8e40b7e833 Thu, 06 Jul 2023 04:00:00 -0500 Nick Clason 052 What the NBA can teach us about Generation Alpha and the Future for Churches full Nick Clason What the NBA can teach us about Generation Alpha and the Future for Churches. Coach Tibbs, from the New York Knicks is widely considered the least favorable coach to play for, amongst NBA Players. Why is that? And what can we learn from his style? And how do the idea of "Player Coaches" change how we view interacting with Generation Alpha moving forward? 30:17 no What the NBA can teach us about Generation Alpha and the Future for Churches. Coach Tibbs, from the New York Knicks is widely considered the least favorable coach to play for, amongst NBA Players. Why is that? And what can we learn from his style? And how do the idea of "Player Coaches" change how we view interacting with Generation Alpha moving forward? Watch the Video on our YouTube Channel: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g Hang out on TikTok: https://www.tiktok.com/@clasonnick ShowNotes & Transcripts: http://www.hybridministry.xyz/053 FREE E-Book: https://www.hybridministry.xyz/articles/ebook Instagram: http://www.instagram.com/hybridministry SHOWNOTES NBA Article: https://sportsnaut.com/tom-thibodeau-coach-players-least-like-to-play-for/amp/ 6 Things We can Learn: https://joinhandshake.com/blog/employers/6-things-gen-z-wants-from-their-job/ Gen Z Coping Mechanisms: https://drive.google.com/file/d/1ra73jZJKw-dxIXxkZZfY-9RF5V0TH4RF/view?usp=sharing Honesty as a Faith Value: https://drive.google.com/file/d/1WaZbfMyIZUCUPYIx4joBkMvC2-hoJ-Ez/view?usp=sharing Justice Motivated Generation: https://drive.google.com/file/d/1wYwsRP3-p5_gExKS0g3L6UDOFhL4H149/view?usp=sharing TIMECODES 00:00-03:07 Intro 03:07-10:33 Nobody Wants to Play for Tom Thibodeau, why? 10:33-20:26 6 Things we can learn from the Next Generation 20:26-28:25 3 Learnings for us as the Church 28:25- Outro TRANSCRIPT Nick Clason (00:02): Well, hey everybody. Welcome back to another episode of the Hybrid Ministry podcast. My name is Nick Clason, sipping coffee with you on this beautiful Monday morning. Nick Clason (00:17): And if you're just listening to this, you're missing out cuz you didn't get to see me drink out of my beautiful Ohio mug, which I would, uh, widely consider to be my home state. Anyway, in this episode, I am excited to, uh, talk to you about a, a really weird kind of topic a little bit, uh, but I'm gonna talk to you about my learnings from NBA head coaches and the shift that is happening with the next generation. And so what I mean by that is we are going to dive in a little bit. There was a recent study that came out, um, from the Athletic, uh, I'm a big basketball fan, you guys probably know that about me. Um, there's a big study that came out about the worst coach, the, the coach that the players would least want to play for. And that was fascinating to me because what that signified was that is that coach was a very old school coach. Nick Clason (01:09): What that signified to me was that this means that there is a shifting in the way that people are, are having things be done, and there's a shifting in the way that people want things, frankly, to be done. And so because of that, uh, I wanted to inspect that just a little bit. It's like, what is going on there? So that's what we're gonna be diving into and talking about. But before we do, I just wanna remind you that you can follow me over on YouTube. We have a full YouTube channel with I post daily shorts as well as a weekly podcast, full length video. Um, it's complete with overlays and statistics. And more and more we're diving into statistics and things like that. And so if you hear something of, what was that again, it will more than likely be over on YouTube. Uh, and on that section of the video also, it could, um, if it's not there, it definitely will be over at Hybrid Ministry xyz. Nick Clason (02:01): And for this episode, it's slash 0 5 0 because we are on episode. Can you believe it? Episode 50. Crazy. I know. Um, also wanna remind you that if you would be so kind, we would love a rating, um, or a review, just sign into your Apple Podcast app. If you've been listening for any length of time, it would mean the world to us to have a little review, to hear from the people, uh, about what's helpful, what's beneficial, um, and what you like about this show. Um, and as a token of our appreciation, we will give you our 100% completely free ebook on how to know if you've even ruined your church's TikTok account. By the way, your church probably should be on TikTok. And so if you're not yet, head to the link in the show notes and grab your 100% completely free ebook unknowing if you have ruined your church's TikTok account. Nick Clason (02:56): But without any further ado, let's dive into what I have learned from NBA head coaches about the upcoming shifting and new generation that's upon us. So what have we learned from the NBA and their head coaches? Like I said, big basketball fan basketball nut over here. And so there was a recent survey done. It was a player survey. They surveyed, um, as many players as they could, I think something like 500 players. Um, and they asked was the coach that you would mo least like to play for and the overwhelming winner. And in that response was, um, Tom Tebeau of the New York Knicks. And so if you're not a basketball person, lemme try to paint the picture for Tibs. He's sort of this rough and tumble like old school kind of player. Um, uh, a good example of this, like a reason why is there is a guy drafted a couple years ago. Nick Clason (03:50): I'm a I'm, I'm personally have an affinity for him because he's from the University of Dayton, which again, I would, I would widely consider Dayton, Ohio, Cincinnati, Ohio, that sort of like southwest Ohio region, my hometown. I lived there for, uh, more than half of my life, my wife born and raised there. And so that also helped kind of tie my roots back to there. Anyway, Obi Toppin was a player who played for the University of Dayton. He was drafted to the New York Knicks and Tom Tido or, uh, nicknamed Tibs doesn't play rookies. Like he just doesn't. And so what's funny is Tido had really big and good success, uh, over in Chicago. Uh, you might remember Derek Rose, he was an mvp. Uh, rose played for tdo. Well, a couple years back when they drafted Obie Toin, he had Rose who's like the ghost of himself cuz he's had like multiple knee surgeries. Nick Clason (04:40): Uh, and Taj Gibson, who's like just this older mid thirties player and those guys are getting all of the playing time. Tdo often plays his players, uh, upwards of 40 something minutes and there's only 48 minutes available in a basketball game. And so he really just like locks in on his, the players that he likes and drives them hard into the ground and they just play a lot. Now you might be thinking like if you want playing time, isn't tid the guy? And yeah, that may be the case, but in recent years, N B A players have taken on more of a, uh, slower approach and a little bit more of like a self-care type approach. Kawhi Leonard has made this famous, he, uh, was traded away from the Spurs because he, he wasn't recovering fast enough because he needed more time to help heal his body. Nick Clason (05:29): In fact, Kawhi Leonard, uh, does these things where he, uh, and it is made famous by him, but now a lot of players do it. It's called load management. And so if there's like a back to back game where like they play one night and they also play the next night, he won't play the next night, um, just to preserve and take care of his body to make sure that one, he's fresh for himself, but two, that he's fresh for the playoffs. See, with Tom Tipo, almost all that stuff is out the door. And in the, in the nineties the nba, there was sort of this mentality, this like bad boys' mentality. Like you, you gotta like get in there, be rough and tumble. Uh, they, they refereed the game very differently. You could be a lot more aggressive and dramatic with your contact and the way that you played. Nick Clason (06:14): And I just, I say all that to say is that Tom Thibodaux will be a great coach, I think in that era, the Bad Boys era of 1990s basketball with the Detroit Piston and Joe Dumars and Isaiah Thomas and Bill Lamb beer and Dennis Rodman of the Chicago Bulls. But it's 2023 now and the game has changed and it's a much more fluid offensive game. I mean, if you're, again, if you're a basketball person, hang with me if you're not. Cuz we're gonna get to some of the implications of this cuz this is the only like real basketball section right here. But like the, the New Age Warriors, they have completely changed the game. And they don't even run with a traditional center like Draymond Green, who's only like six foot eight, six foot nine. Draymond Green is running their, uh, center position, their tallest player on the floor, and they have five guys out who can all shoot. Nick Clason (07:00): You got like Clay Thompson and Steph Curry and Andrew Wiggins and Jordan Poole and all these guys with Draymond in the middle, the only guy who really can't shoot, but he's short and he's helping facilitate and kicking the ball all to all these places and it's much more fluid. And what's interesting is that you got their coach, Steve Kerr, who came in and completely reinvented and, and brought the game to the way that the players wanted it to be. Now if you're sitting here listening and you're a church leader, you're a pastor or you're a business owner, you're thinking, well that generation, like they need this next generation. They need to chill out. They need to stop being so, uh, soft and needing things their way. And here's the the thing I would just say to you like, yes, maybe that is true if they come to work for you and your business, but what do we see? Nick Clason (07:47): What, like look around post covid, look at every like donut shop, every drive through every burger place. Like people are not coming back to work. Why? It's not because they don't want to. It's not actually, it probably is because they don't want to, right? But it's not cuz they don't wanna work, they just don't wanna work there. They don't wanna work for you. They want to work for themselves and make money. I recently heard a podcast of this, a 19 year old kid who's out on TikTok making millions and billions of dollars and thousands and thousands of followers, and he will probably never go flip a burger over at Burger King. And so while we can be like those kids, they need to learn this, this, and this, they're not learning that in a traditional workplace. They're out there hacking it for themselves. And so here's the thing, if you are a church leader specifically, or a business owner, you have this generation who's out here kind of paving their own way, hacking it for themselves. Nick Clason (08:48): If you want that generation a part of your organization, you can't be like the nba, uh, or you can't be like Tom Tito of the nba where you just keep doing it your own way because that's the way you've always done it, right? In fact, you need to shift your thinking to start figuring out how you can accommodate that generation. Not because the church is about serving and self, self-serving and and selfishness and all, not, it's not about those things, I get it. But if you are a follower of Jesus, you have a mandate to reach every generation with the message and the gospel of Jesus Christ. And that includes generation Z. And by the way, soon to be generation alpha, who is already starting to graduate into our youth ministry next Sunday, we promote our fifth graders into our sixth grade and fifth grade is not considered Generation Z. Nick Clason (09:42): They're considered generation alpha. So what that means is our, our current youth ministry and current college and young adult ministry that is Gen Z. So pastor, if you're still trying to figure out how to reach millennials, I'm a millennial. I'm mid thirties. Like they're already the majority of our workforce. They are our current parents of younger kids. You need to start figuring out if you wanna reach younger generations. It has shifted. And Gen Z has a very different mindset than a millennial. It can be similar in some ways, but it is different. And so what can we learn? What has the NBA shown us? So I, I came across an article about six things that Generation Z is looking for in their next workplace. So let's power through those different six things and take a look at what we can learn from them. Nick Clason (10:34): All right? So this is article, it's from Handshake blog. I'll throw the link in the show notes. I thought it was interesting. I'm gonna give them the credit for all of this cuz they did all the work on it. But I just wanted to provide a little bit of commentary cuz we're not a workplace like employment podcast, we're a ministry podcast. So I, I would say if you're a pastor or church leader listening to this, there are two ways to kind of think about this way. Number one is think about this from the generations of people that are a part of your ministry. But way number two is think about this from the people that you employ at your church. If you want to grow younger and have younger people, younger congregation and younger staff specifically, and particularly younger staff, I want to encourage you to think about it this way. Nick Clason (11:18): So number one, generations Z is looking for compensation that affords work life balance. 70% of Gen Z survey respondents say that pay and or compensation is the most important factor again, right? Let's look back to our NBA analogy. Kawhi Leonard doesn't wanna play all 82 regular season games. He wants to play in the playoffs. No, granted, he doesn't even play in the playoffs anymore. If you're not a basketball person, you don't get that reference, but that's another conversation for another day. But the reality is Gen Z is looking for a better work-life balance. They've looked at their older millennials, gen X parents, grandparents, whoever working in the workforce, and they don't wanna work that 40 hour a week grind. If you spend any amount of time on social media or TikTok, you see people saying like, make six figures in like five hours a day of work. Nick Clason (12:09): Like that is the major hook out there because that's what people want. Is it realistic? I don't know. I think a lot of those things probably require a lot of work and at least a lot of like hustle on the front end. But the reality is they're looking for something that will help serve them to live a more full life. Not because they're lazy, not because they don't wanna work, but because they realize that it's not all about work. The other thing, the second thing is that they want clarity into career paths and internal mobility options. 71% of respondents expect to be promoted between six months to a year and a half. 64% attend career events to ensure that there are growth and development opportunities. What does this mean for a church? Well first of all, if you're employing them at a church, they wanna look around and see if there's ways to move up. Nick Clason (12:56): What do most churches do? Most churches don't have ways to move up. In fact, one of the times I left one of my jobs is I was, me and the senior pastor, we were the only two full-time pastors on staff. And I looked around and I said, there is no way that I'll ever get a chance to move up here. Like it. We have to hire like an adult discipleship pastor. We'll have to hire, um, an executive pastor. We'll have to hire, um, a college ministry, uh, pastor or associate. Like, I will not get a chance to move up until we make several other hires. And, and at the trajectory at that point, I had been working there for five years. I was like, that is not going to happen anytime soon. And the same, I would say is gonna be true of generation Z in working for your church, but also attending your church. Nick Clason (13:43): How, where can they insert themselves into leadership? If leadership is only reserved for old people, old, like of a certain ethnicity, people maybe like look around at your leadership board. What is the youngest elder that you have? The, there's a stat out there. I don't know where it's from so I can't credit it, but, um, I think it might be from like some church growth type stuff. They say that a church congregation generally is within 10 years on either side of the senior pastor's age. So if you have a 55 year old senior pastor, you are most well-positioned to reach 45 to 65 year olds. Think about that. Now, how are you gonna reach a 25 year old? Well, that's a youth pastor's job. Not really. A youth pastor's job is to help serve the kids of the 45 to 65 year olds that are being brought to the church in most cases. Nick Clason (14:37): And that's, you know, 11 to 18 year olds, not 25 year olds. Well, we'll make him be in charge of college ministry too. A that's a gigantic job. I'll tell you that as a youth pastor. But b uh, oftentimes I heard this analogy one time. Um, my, my, a friend of mine, he worked for GE and he said that GE used to be in the dishwasher business and they gave cheap, crappy dishwashers to, uh, apartment complexes. Like they struck a deal and they just, they, they served the majority of apartment complexes and they were GE dishwashers and they sucked. He said, and he said they always broke. And he said because of that, because most people would start out in their first apartment with a crappy GE dishwasher, they all had a bad taste of GE because all their dishwashers broke. And he said, is that what's going on in college ministry? Nick Clason (15:27): They get the bottom of the barrel, the lowest rung they don't often get, um, like their own minister or like paid full-time staff person or anything like that. And if they do get a paid person, it's like a very, very part-time person who's basically a glorified small group leader. Is that why young people are leaving the church in droves because they're getting the lowest wrong bottom of the barrel? And why do they get that? Probably because they're the least, uh, generous in contributions in giving. And so, I hate to say this, but if churches are looking like an ROI thing, like the lowest ROI from like financial gifts is coming from the young adult ministry. That being said, they're the future of your church. So if you don't find a way to invest in them, they're not gonna be there in the years to come when the 45 to 65 to 75 to 85 year olds are no longer living in your church and, and giving in your church. Nick Clason (16:18): So how are you gonna reach and help pro promote and provide inroads for that generation to promote up into leadership? The third thing is they're looking for a modernized approach to benefits with an emphasis on flexibility and mental health. This goes with what we've been talking about a little bit before. 73% of survey respondents said that benefits is the number one reason why they would stick with an employer. Healthcare is the most important benefit of that. Um, according to 76% of the respondents and 73% said that they are looking for a flexible schedule. I would say that that flexible schedule piece, that's where this hybrid idea comes from, right? Like one of the main things about this hybrid kind of ministry in-person and digital is flexibility. Can we provide flexibility in how people can grow in their faith? Number four, they're looking for community culture and collaboration, even in remote settings. Nick Clason (17:15): Strong peer relationship. 63% say, um, feeling a part of the organization and 57% are key early reasons why early talent would choose to stay with an employer. Does your, does your church offer younger generations? Community culture and collaboration? If you're set up, like most churches, you offer a program, Hey, we got the young adult college ministry, it meets on Sunday morning during the second service. So that there it is, right? And does that community actually act like a community? Those are the questions I think that we as church leaders should be asking ourselves. Number five, um, committing publicly to diversity, equity, inclusion and belonging. 55% of respondents say that a commitment to D E I B um, is extremely important when evaluating an employer. They're looking for diversity, equity, inclusion, and belonging. That's really valuable to Generation Z. So again, I'll say, look at your board. Nick Clason (18:20): Go to your staff page. Is there diversity, diversity? Is there equity? Is there inclusion? Is their belonging shown there? If not, they're going to be looking for a church staff or church leadership that embraces those values. And then finally, number six, accountability. Actually, lemme go back before I say that. Uh, I had a, uh, an intern a couple years ago at church and diversity was really important to him. And we tried really, really hard to hire this kid. He was a, he was a stud man, he was a rockstar. And, um, he his like number one or number two, knock on knock, wanting to come to our church. Uh, one, he was from la we were in Chicago. So like, that was a big one. But the number one a or maybe even more than that, but he wouldn't say it or I mean, he, he was honest with us. Nick Clason (19:09): But, uh, the other thing he was like, just basically saying was like, there is no diversity here. Um, and he was like, and I don't mean diversity with door greeters and people on the platform, I mean diversity in leadership. And I mean, it was a profound statement and one that honestly, I don't even know that that trickled up to upper level leadership. Like I don't know if that, that that phrase ever got there, but the reality of it is like, that's what he was looking for and he didn't see it and he didn't see a path forward to it. And we lost out on an amazing, talented, you know, kid. So that's just another example. All right, number six, accountability on the environment, sustainability and social responsibility. 70% of generations, these survey respondents, they attend career events to ensure the role and responsibilities aligned with their interests and values. Nick Clason (20:01): 51% attend to ensure that the company aligns with their interests and values. So these are the things that matter to them and these are the things that they're looking for, yes, in workplaces. So if they wanna work at your church, but also in organizations that they're gonna choose to attach themselves to. So with that being said, I have three kind of takeaways, three learnings I think that are important for us as a church to understand and to explore. Let's dive in. Learning. Number one, 51% of generations, these say that their ultimate goal in life is happiness. Now, before you're like, that's not what a Christian's goal should be, I agree with you. Uh, I agree that a Christian's goal should be love and joy and peace, patience, and the fruits of the spirit. But if our target audience is saying that over half of them are looking for happiness, how are we going to help facilitate some of that for them? Nick Clason (20:55): Listen to some of these things too. A lot of this is, uh, from survey from Barna, um, of people, generation Z and some of their coping mechanisms. Okay? So just think about this in light of your church, and I'm not, I'm not giving commentary or creating like a, a roadmap or a like thing that you should do as a result of this. This is more just interesting coping mechanisms, the way that Generation Z is choosing to spend their time. So, um, the most common coping mechanisms are connected with non-family members at 45% connected with family 20%, and with music at 18%. So here are some of their quotes, TikTok, they're people feeling the same way as me, the ma, and that makes me feel less lonely. Um, another one, I will disappear into a world of my own, whether one I make myself or one that has already been created already, like books, shows or games doing one of my hobbies such as writing or violin, a good beat and a song I find solace in social media. Nick Clason (22:01): I like to be alone sometimes because it's peaceful and it's zen to me. I like to have conversations with the important people in my life by opening up to them, I receive positive affirmation, validation that I am not alone. I like to do comforting activities, reading fantasy books. I like to imagine myself as the main character because they're usually the ones with the perfect life. Sitting down to a single player game with a good story, looking in the mirror and saying, affirmations, getting on my bike and going for a ride. I like to send memes to my friends and then we will discuss them sleeping until the loneliness goes away. I watch videos of concerts on my phones playing with my many pets. They are my world. Those are some of the most common coping mechanisms out of generation Z. And I just wonder if we read those as older church leaders and think those sound ridiculous, maybe. But how are we showing up in some of these ways for our younger attenders that we're looking to reach and have be a part of our church? Nick Clason (23:13): Uh, idea number two that I think we as church should be, uh, at least aware of is honesty is one of the most important things as it pertains to generation Z, especially teenagers, but generation Z as a whole. I mean, we saw that right in that handshake art they want not only good pay, but they want transparency in pay. Like that is what's most important. So in a recent Barna study, um, these five categories we're given to, to Gen Z and to teenagers about what's important, what what, um, traits are important as it pertains to belief. And those were being correct, being knowledgeable, being open to new ideas, being curious, and being honest. The number one far and away, um, area that was most important was being honest. So we have, uh, broken down different categories, all of Gen Z teenagers and young adults. So I'm gonna read to you the, the statistics of each of those from those three categories. Nick Clason (24:19): So in being correct, only 8% of all of Gen Z cared about it. 6% of teens cared about it, and 9% of young adults cared about it being knowledgeable. 21% of the entire scope of Gen Z cared about it. 16% of teens cared about it, and 24% of young adults cared about it being open to new ideas. 28% of Gen Z cared about it. 29% of teenagers cared about it, and 28% of young adults cared about it being curious. 11% of Gen Z cared about it. 7% of teenagers cared about it, and 13% of young adults cared about it. But being honest, 32% of Gen Z cared about it. 41% of teenagers cared about it, and 25% of young adults cared about being honest. Honesty with one's belief is of utmost importance to Gen Z and specifically and especially to teenagers. So how can we create an environment in our organizations, in our churches that are more open and more honest? Nick Clason (25:14): The final area that I think that matters for churches is that churches, uh, or, um, gen Z young adults, they care about justice, they care about equality, they care about diversity. So some of the top ways that churches can address injustice, this is what, um, justice motivated, justice oriented and justice neutral generation Z um, categorizes said, all right, so they said that, uh, encouraging people to address injustice, 31% of justice motivated 28% of justice oriented and 18% of justice neutral said that the number one way that people could, um, address this was to simply walk into it, right? Go towards the injustice, the top ways that the church can do it. Other, other, like options that were given to them in the survey were by advocating for meaningful change, by welcoming people into a local church, by creating relationships with people who are experiencing injustice. Nick Clason (26:17): And by teaching that the Bible encourages special kindness to people who are experiencing injustice. So again, of those last four, the one that was most highly selected was simply by addressing it. So church leaders, church social media people, youth pastors, whoever's listening to this, the generation that's not a part of your church is mostly looking for you to address areas of injustice. I know that it's a difficult area to wade into. I know that it's polarizing. I know that it can get political and you can tick off some of the 65 year old members who sit all day and watch, um, news media and they'll tell you that this is an agenda from the left or an agenda from the right. But the reality is this is what's important to our younger congregate congregants and congregation members. So what are we gonna do? How are we gonna reach them and honesty and openness and justice motivation and helping them experience, um, what they would view as happiness. Nick Clason (27:26): Like these are the things that they are looking for. How can we as a church lean into this and help create the types of environments that these types of people go to? Because if we're not careful, we're gonna become like Tom Tido, head coach of the New York Knicks, who's outta touch, who no one wants to play for, and no one wants to go be a part of the team. Like literally the majority of the NBA players don't want to go play for him. Is that the way that younger generations, young adults and Gen Z is looking at your church and your church right now? I'm just gonna be honest, your church can get away with keeping on doing things the way that they've always been done because the majority of the people that you off or a pastor, uh, senior pastor are gonna surround themselves with are going to be the people that say it and do it, and are okay with the way that things have always been done. Nick Clason (28:21): And that may work for you for the next five or 10 years. But what about in 10, 15, 20 years when Generation Z is no longer 1920, but they're 25 30 and they've, they haven't been in your church for the last 10 years because you haven't done anything to help reach them and they're off experiencing faith in some other community in some other way. See, here's the reality. Gen Z is not out on Jesus. They are out on institutionalized faith and religion. And I think it's because of some of these reasons. I hope you found this episode helpful. I know in a a few ways it stepped on my toes. I just wanna encourage you, don't give up, keep leaning in the, the, the next generation needs you. And if you are the only person in your church advocating for hybrid, remember that is the value of the next generation. Nick Clason (29:14): We, and you and I, we may not have all the answers and that's okay. But what we are doing is we are trying our best to figure out the best way to create flexibility, honesty, co coping mechanisms, justice-oriented content that's going to help make our church one that a younger person is at least aware of and at least excited about being a part of. Thanks so much for hanging in there. Love to have you part of this journey. Make sure you head to the, uh, uh, show notes for, uh, full transcripts of this, uh, show notes, links, resources, all that type of stuff. I'll have some of those, those graphs and the stats that I've mentioned. All of that is available in the show notes. Go ahead there, leave a rating or a review. We would love to talk with you, love to see you over on YouTube or on my TikTok. But until next time, and as always, stay hybrid. NBA, Tom Thibodeau, Knicks, Gen Alpha, Generation Alpha, Gen Z, Generation Z, Churches, Pastor, Church Growth What the NBA can teach us about Generation Alpha and the Future for Churches.
Coach Tibbs, from the New York Knicks is widely considered the least favorable coach to play for, amongst NBA Players. Why is that? And what can we learn from his style? And how do the idea of "Player Coaches" change how we view interacting with Generation Alpha moving forward?

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SHOWNOTES
NBA Article:
https://sportsnaut.com/tom-thibodeau-coach-players-least-like-to-play-for/amp/
6 Things We can Learn:
https://joinhandshake.com/blog/employers/6-things-gen-z-wants-from-their-job/
Gen Z Coping Mechanisms:
https://drive.google.com/file/d/1ra73jZJKw-dxIXxkZZfY-9RF5V0TH4RF/view?usp=sharing
Honesty as a Faith Value:
https://drive.google.com/file/d/1WaZbfMyIZUCUPYIx4joBkMvC2-hoJ-Ez/view?usp=sharing
Justice Motivated Generation:
https://drive.google.com/file/d/1wYwsRP3-p5_gExKS0g3L6UDOFhL4H149/view?usp=sharing

TIMECODES
00:00-03:07 Intro
03:07-10:33 Nobody Wants to Play for Tom Thibodeau, why?
10:33-20:26 6 Things we can learn from the Next Generation
20:26-28:25 3 Learnings for us as the Church
28:25- Outro

TRANSCRIPT
Nick Clason (00:02):
Well, hey everybody. Welcome back to another episode of the Hybrid Ministry podcast. My name is Nick Clason, sipping coffee with you on this beautiful Monday morning.

Nick Clason (00:17):
And if you're just listening to this, you're missing out cuz you didn't get to see me drink out of my beautiful Ohio mug, which I would, uh, widely consider to be my home state. Anyway, in this episode, I am excited to, uh, talk to you about a, a really weird kind of topic a little bit, uh, but I'm gonna talk to you about my learnings from NBA head coaches and the shift that is happening with the next generation. And so what I mean by that is we are going to dive in a little bit. There was a recent study that came out, um, from the Athletic, uh, I'm a big basketball fan, you guys probably know that about me. Um, there's a big study that came out about the worst coach, the, the coach that the players would least want to play for. And that was fascinating to me because what that signified was that is that coach was a very old school coach.

Nick Clason (01:09):
What that signified to me was that this means that there is a shifting in the way that people are, are having things be done, and there's a shifting in the way that people want things, frankly, to be done. And so because of that, uh, I wanted to inspect that just a little bit. It's like, what is going on there? So that's what we're gonna be diving into and talking about. But before we do, I just wanna remind you that you can follow me over on YouTube. We have a full YouTube channel with I post daily shorts as well as a weekly podcast, full length video. Um, it's complete with overlays and statistics. And more and more we're diving into statistics and things like that. And so if you hear something of, what was that again, it will more than likely be over on YouTube. Uh, and on that section of the video also, it could, um, if it's not there, it definitely will be over at Hybrid Ministry xyz.

Nick Clason (02:01):
And for this episode, it's slash 0 5 0 because we are on episode. Can you believe it? Episode 50. Crazy. I know. Um, also wanna remind you that if you would be so kind, we would love a rating, um, or a review, just sign into your Apple Podcast app. If you've been listening for any length of time, it would mean the world to us to have a little review, to hear from the people, uh, about what's helpful, what's beneficial, um, and what you like about this show. Um, and as a token of our appreciation, we will give you our 100% completely free ebook on how to know if you've even ruined your church's TikTok account. By the way, your church probably should be on TikTok. And so if you're not yet, head to the link in the show notes and grab your 100% completely free ebook unknowing if you have ruined your church's TikTok account.

Nick Clason (02:56):
But without any further ado, let's dive into what I have learned from NBA head coaches about the upcoming shifting and new generation that's upon us. So what have we learned from the NBA and their head coaches? Like I said, big basketball fan basketball nut over here. And so there was a recent survey done. It was a player survey. They surveyed, um, as many players as they could, I think something like 500 players. Um, and they asked was the coach that you would mo least like to play for and the overwhelming winner. And in that response was, um, Tom Tebeau of the New York Knicks. And so if you're not a basketball person, lemme try to paint the picture for Tibs. He's sort of this rough and tumble like old school kind of player. Um, uh, a good example of this, like a reason why is there is a guy drafted a couple years ago.

Nick Clason (03:50):
I'm a I'm, I'm personally have an affinity for him because he's from the University of Dayton, which again, I would, I would widely consider Dayton, Ohio, Cincinnati, Ohio, that sort of like southwest Ohio region, my hometown. I lived there for, uh, more than half of my life, my wife born and raised there. And so that also helped kind of tie my roots back to there. Anyway, Obi Toppin was a player who played for the University of Dayton. He was drafted to the New York Knicks and Tom Tido or, uh, nicknamed Tibs doesn't play rookies. Like he just doesn't. And so what's funny is Tido had really big and good success, uh, over in Chicago. Uh, you might remember Derek Rose, he was an mvp. Uh, rose played for tdo. Well, a couple years back when they drafted Obie Toin, he had Rose who's like the ghost of himself cuz he's had like multiple knee surgeries.

Nick Clason (04:40):
Uh, and Taj Gibson, who's like just this older mid thirties player and those guys are getting all of the playing time. Tdo often plays his players, uh, upwards of 40 something minutes and there's only 48 minutes available in a basketball game. And so he really just like locks in on his, the players that he likes and drives them hard into the ground and they just play a lot. Now you might be thinking like if you want playing time, isn't tid the guy? And yeah, that may be the case, but in recent years, N B A players have taken on more of a, uh, slower approach and a little bit more of like a self-care type approach. Kawhi Leonard has made this famous, he, uh, was traded away from the Spurs because he, he wasn't recovering fast enough because he needed more time to help heal his body.

Nick Clason (05:29):
In fact, Kawhi Leonard, uh, does these things where he, uh, and it is made famous by him, but now a lot of players do it. It's called load management. And so if there's like a back to back game where like they play one night and they also play the next night, he won't play the next night, um, just to preserve and take care of his body to make sure that one, he's fresh for himself, but two, that he's fresh for the playoffs. See, with Tom Tipo, almost all that stuff is out the door. And in the, in the nineties the nba, there was sort of this mentality, this like bad boys' mentality. Like you, you gotta like get in there, be rough and tumble. Uh, they, they refereed the game very differently. You could be a lot more aggressive and dramatic with your contact and the way that you played.

Nick Clason (06:14):
And I just, I say all that to say is that Tom Thibodaux will be a great coach, I think in that era, the Bad Boys era of 1990s basketball with the Detroit Piston and Joe Dumars and Isaiah Thomas and Bill Lamb beer and Dennis Rodman of the Chicago Bulls. But it's 2023 now and the game has changed and it's a much more fluid offensive game. I mean, if you're, again, if you're a basketball person, hang with me if you're not. Cuz we're gonna get to some of the implications of this cuz this is the only like real basketball section right here. But like the, the New Age Warriors, they have completely changed the game. And they don't even run with a traditional center like Draymond Green, who's only like six foot eight, six foot nine. Draymond Green is running their, uh, center position, their tallest player on the floor, and they have five guys out who can all shoot.

Nick Clason (07:00):
You got like Clay Thompson and Steph Curry and Andrew Wiggins and Jordan Poole and all these guys with Draymond in the middle, the only guy who really can't shoot, but he's short and he's helping facilitate and kicking the ball all to all these places and it's much more fluid. And what's interesting is that you got their coach, Steve Kerr, who came in and completely reinvented and, and brought the game to the way that the players wanted it to be. Now if you're sitting here listening and you're a church leader, you're a pastor or you're a business owner, you're thinking, well that generation, like they need this next generation. They need to chill out. They need to stop being so, uh, soft and needing things their way. And here's the the thing I would just say to you like, yes, maybe that is true if they come to work for you and your business, but what do we see?

Nick Clason (07:47):
What, like look around post covid, look at every like donut shop, every drive through every burger place. Like people are not coming back to work. Why? It's not because they don't want to. It's not actually, it probably is because they don't want to, right? But it's not cuz they don't wanna work, they just don't wanna work there. They don't wanna work for you. They want to work for themselves and make money. I recently heard a podcast of this, a 19 year old kid who's out on TikTok making millions and billions of dollars and thousands and thousands of followers, and he will probably never go flip a burger over at Burger King. And so while we can be like those kids, they need to learn this, this, and this, they're not learning that in a traditional workplace. They're out there hacking it for themselves. And so here's the thing, if you are a church leader specifically, or a business owner, you have this generation who's out here kind of paving their own way, hacking it for themselves.

Nick Clason (08:48):
If you want that generation a part of your organization, you can't be like the nba, uh, or you can't be like Tom Tito of the nba where you just keep doing it your own way because that's the way you've always done it, right? In fact, you need to shift your thinking to start figuring out how you can accommodate that generation. Not because the church is about serving and self, self-serving and and selfishness and all, not, it's not about those things, I get it. But if you are a follower of Jesus, you have a mandate to reach every generation with the message and the gospel of Jesus Christ. And that includes generation Z. And by the way, soon to be generation alpha, who is already starting to graduate into our youth ministry next Sunday, we promote our fifth graders into our sixth grade and fifth grade is not considered Generation Z.

Nick Clason (09:42):
They're considered generation alpha. So what that means is our, our current youth ministry and current college and young adult ministry that is Gen Z. So pastor, if you're still trying to figure out how to reach millennials, I'm a millennial. I'm mid thirties. Like they're already the majority of our workforce. They are our current parents of younger kids. You need to start figuring out if you wanna reach younger generations. It has shifted. And Gen Z has a very different mindset than a millennial. It can be similar in some ways, but it is different. And so what can we learn? What has the NBA shown us? So I, I came across an article about six things that Generation Z is looking for in their next workplace. So let's power through those different six things and take a look at what we can learn from them.

Nick Clason (10:34):
All right? So this is article, it's from Handshake blog. I'll throw the link in the show notes. I thought it was interesting. I'm gonna give them the credit for all of this cuz they did all the work on it. But I just wanted to provide a little bit of commentary cuz we're not a workplace like employment podcast, we're a ministry podcast. So I, I would say if you're a pastor or church leader listening to this, there are two ways to kind of think about this way. Number one is think about this from the generations of people that are a part of your ministry. But way number two is think about this from the people that you employ at your church. If you want to grow younger and have younger people, younger congregation and younger staff specifically, and particularly younger staff, I want to encourage you to think about it this way.

Nick Clason (11:18):
So number one, generations Z is looking for compensation that affords work life balance. 70% of Gen Z survey respondents say that pay and or compensation is the most important factor again, right? Let's look back to our NBA analogy. Kawhi Leonard doesn't wanna play all 82 regular season games. He wants to play in the playoffs. No, granted, he doesn't even play in the playoffs anymore. If you're not a basketball person, you don't get that reference, but that's another conversation for another day. But the reality is Gen Z is looking for a better work-life balance. They've looked at their older millennials, gen X parents, grandparents, whoever working in the workforce, and they don't wanna work that 40 hour a week grind. If you spend any amount of time on social media or TikTok, you see people saying like, make six figures in like five hours a day of work.

Nick Clason (12:09):
Like that is the major hook out there because that's what people want. Is it realistic? I don't know. I think a lot of those things probably require a lot of work and at least a lot of like hustle on the front end. But the reality is they're looking for something that will help serve them to live a more full life. Not because they're lazy, not because they don't wanna work, but because they realize that it's not all about work. The other thing, the second thing is that they want clarity into career paths and internal mobility options. 71% of respondents expect to be promoted between six months to a year and a half. 64% attend career events to ensure that there are growth and development opportunities. What does this mean for a church? Well first of all, if you're employing them at a church, they wanna look around and see if there's ways to move up.

Nick Clason (12:56):
What do most churches do? Most churches don't have ways to move up. In fact, one of the times I left one of my jobs is I was, me and the senior pastor, we were the only two full-time pastors on staff. And I looked around and I said, there is no way that I'll ever get a chance to move up here. Like it. We have to hire like an adult discipleship pastor. We'll have to hire, um, an executive pastor. We'll have to hire, um, a college ministry, uh, pastor or associate. Like, I will not get a chance to move up until we make several other hires. And, and at the trajectory at that point, I had been working there for five years. I was like, that is not going to happen anytime soon. And the same, I would say is gonna be true of generation Z in working for your church, but also attending your church.

Nick Clason (13:43):
How, where can they insert themselves into leadership? If leadership is only reserved for old people, old, like of a certain ethnicity, people maybe like look around at your leadership board. What is the youngest elder that you have? The, there's a stat out there. I don't know where it's from so I can't credit it, but, um, I think it might be from like some church growth type stuff. They say that a church congregation generally is within 10 years on either side of the senior pastor's age. So if you have a 55 year old senior pastor, you are most well-positioned to reach 45 to 65 year olds. Think about that. Now, how are you gonna reach a 25 year old? Well, that's a youth pastor's job. Not really. A youth pastor's job is to help serve the kids of the 45 to 65 year olds that are being brought to the church in most cases.

Nick Clason (14:37):
And that's, you know, 11 to 18 year olds, not 25 year olds. Well, we'll make him be in charge of college ministry too. A that's a gigantic job. I'll tell you that as a youth pastor. But b uh, oftentimes I heard this analogy one time. Um, my, my, a friend of mine, he worked for GE and he said that GE used to be in the dishwasher business and they gave cheap, crappy dishwashers to, uh, apartment complexes. Like they struck a deal and they just, they, they served the majority of apartment complexes and they were GE dishwashers and they sucked. He said, and he said they always broke. And he said because of that, because most people would start out in their first apartment with a crappy GE dishwasher, they all had a bad taste of GE because all their dishwashers broke. And he said, is that what's going on in college ministry?

Nick Clason (15:27):
They get the bottom of the barrel, the lowest rung they don't often get, um, like their own minister or like paid full-time staff person or anything like that. And if they do get a paid person, it's like a very, very part-time person who's basically a glorified small group leader. Is that why young people are leaving the church in droves because they're getting the lowest wrong bottom of the barrel? And why do they get that? Probably because they're the least, uh, generous in contributions in giving. And so, I hate to say this, but if churches are looking like an ROI thing, like the lowest ROI from like financial gifts is coming from the young adult ministry. That being said, they're the future of your church. So if you don't find a way to invest in them, they're not gonna be there in the years to come when the 45 to 65 to 75 to 85 year olds are no longer living in your church and, and giving in your church.

Nick Clason (16:18):
So how are you gonna reach and help pro promote and provide inroads for that generation to promote up into leadership? The third thing is they're looking for a modernized approach to benefits with an emphasis on flexibility and mental health. This goes with what we've been talking about a little bit before. 73% of survey respondents said that benefits is the number one reason why they would stick with an employer. Healthcare is the most important benefit of that. Um, according to 76% of the respondents and 73% said that they are looking for a flexible schedule. I would say that that flexible schedule piece, that's where this hybrid idea comes from, right? Like one of the main things about this hybrid kind of ministry in-person and digital is flexibility. Can we provide flexibility in how people can grow in their faith? Number four, they're looking for community culture and collaboration, even in remote settings.

Nick Clason (17:15):
Strong peer relationship. 63% say, um, feeling a part of the organization and 57% are key early reasons why early talent would choose to stay with an employer. Does your, does your church offer younger generations? Community culture and collaboration? If you're set up, like most churches, you offer a program, Hey, we got the young adult college ministry, it meets on Sunday morning during the second service. So that there it is, right? And does that community actually act like a community? Those are the questions I think that we as church leaders should be asking ourselves. Number five, um, committing publicly to diversity, equity, inclusion and belonging. 55% of respondents say that a commitment to D E I B um, is extremely important when evaluating an employer. They're looking for diversity, equity, inclusion, and belonging. That's really valuable to Generation Z. So again, I'll say, look at your board.

Nick Clason (18:20):
Go to your staff page. Is there diversity, diversity? Is there equity? Is there inclusion? Is their belonging shown there? If not, they're going to be looking for a church staff or church leadership that embraces those values. And then finally, number six, accountability. Actually, lemme go back before I say that. Uh, I had a, uh, an intern a couple years ago at church and diversity was really important to him. And we tried really, really hard to hire this kid. He was a, he was a stud man, he was a rockstar. And, um, he his like number one or number two, knock on knock, wanting to come to our church. Uh, one, he was from la we were in Chicago. So like, that was a big one. But the number one a or maybe even more than that, but he wouldn't say it or I mean, he, he was honest with us.

Nick Clason (19:09):
But, uh, the other thing he was like, just basically saying was like, there is no diversity here. Um, and he was like, and I don't mean diversity with door greeters and people on the platform, I mean diversity in leadership. And I mean, it was a profound statement and one that honestly, I don't even know that that trickled up to upper level leadership. Like I don't know if that, that that phrase ever got there, but the reality of it is like, that's what he was looking for and he didn't see it and he didn't see a path forward to it. And we lost out on an amazing, talented, you know, kid. So that's just another example. All right, number six, accountability on the environment, sustainability and social responsibility. 70% of generations, these survey respondents, they attend career events to ensure the role and responsibilities aligned with their interests and values.

Nick Clason (20:01):
51% attend to ensure that the company aligns with their interests and values. So these are the things that matter to them and these are the things that they're looking for, yes, in workplaces. So if they wanna work at your church, but also in organizations that they're gonna choose to attach themselves to. So with that being said, I have three kind of takeaways, three learnings I think that are important for us as a church to understand and to explore. Let's dive in. Learning. Number one, 51% of generations, these say that their ultimate goal in life is happiness. Now, before you're like, that's not what a Christian's goal should be, I agree with you. Uh, I agree that a Christian's goal should be love and joy and peace, patience, and the fruits of the spirit. But if our target audience is saying that over half of them are looking for happiness, how are we going to help facilitate some of that for them?

Nick Clason (20:55):
Listen to some of these things too. A lot of this is, uh, from survey from Barna, um, of people, generation Z and some of their coping mechanisms. Okay? So just think about this in light of your church, and I'm not, I'm not giving commentary or creating like a, a roadmap or a like thing that you should do as a result of this. This is more just interesting coping mechanisms, the way that Generation Z is choosing to spend their time. So, um, the most common coping mechanisms are connected with non-family members at 45% connected with family 20%, and with music at 18%. So here are some of their quotes, TikTok, they're people feeling the same way as me, the ma, and that makes me feel less lonely. Um, another one, I will disappear into a world of my own, whether one I make myself or one that has already been created already, like books, shows or games doing one of my hobbies such as writing or violin, a good beat and a song I find solace in social media.

Nick Clason (22:01):
I like to be alone sometimes because it's peaceful and it's zen to me. I like to have conversations with the important people in my life by opening up to them, I receive positive affirmation, validation that I am not alone. I like to do comforting activities, reading fantasy books. I like to imagine myself as the main character because they're usually the ones with the perfect life. Sitting down to a single player game with a good story, looking in the mirror and saying, affirmations, getting on my bike and going for a ride. I like to send memes to my friends and then we will discuss them sleeping until the loneliness goes away. I watch videos of concerts on my phones playing with my many pets. They are my world. Those are some of the most common coping mechanisms out of generation Z. And I just wonder if we read those as older church leaders and think those sound ridiculous, maybe. But how are we showing up in some of these ways for our younger attenders that we're looking to reach and have be a part of our church?

Nick Clason (23:13):
Uh, idea number two that I think we as church should be, uh, at least aware of is honesty is one of the most important things as it pertains to generation Z, especially teenagers, but generation Z as a whole. I mean, we saw that right in that handshake art they want not only good pay, but they want transparency in pay. Like that is what's most important. So in a recent Barna study, um, these five categories we're given to, to Gen Z and to teenagers about what's important, what what, um, traits are important as it pertains to belief. And those were being correct, being knowledgeable, being open to new ideas, being curious, and being honest. The number one far and away, um, area that was most important was being honest. So we have, uh, broken down different categories, all of Gen Z teenagers and young adults. So I'm gonna read to you the, the statistics of each of those from those three categories.

Nick Clason (24:19):
So in being correct, only 8% of all of Gen Z cared about it. 6% of teens cared about it, and 9% of young adults cared about it being knowledgeable. 21% of the entire scope of Gen Z cared about it. 16% of teens cared about it, and 24% of young adults cared about it being open to new ideas. 28% of Gen Z cared about it. 29% of teenagers cared about it, and 28% of young adults cared about it being curious. 11% of Gen Z cared about it. 7% of teenagers cared about it, and 13% of young adults cared about it. But being honest, 32% of Gen Z cared about it. 41% of teenagers cared about it, and 25% of young adults cared about being honest. Honesty with one's belief is of utmost importance to Gen Z and specifically and especially to teenagers. So how can we create an environment in our organizations, in our churches that are more open and more honest?

Nick Clason (25:14):
The final area that I think that matters for churches is that churches, uh, or, um, gen Z young adults, they care about justice, they care about equality, they care about diversity. So some of the top ways that churches can address injustice, this is what, um, justice motivated, justice oriented and justice neutral generation Z um, categorizes said, all right, so they said that, uh, encouraging people to address injustice, 31% of justice motivated 28% of justice oriented and 18% of justice neutral said that the number one way that people could, um, address this was to simply walk into it, right? Go towards the injustice, the top ways that the church can do it. Other, other, like options that were given to them in the survey were by advocating for meaningful change, by welcoming people into a local church, by creating relationships with people who are experiencing injustice.

Nick Clason (26:17):
And by teaching that the Bible encourages special kindness to people who are experiencing injustice. So again, of those last four, the one that was most highly selected was simply by addressing it. So church leaders, church social media people, youth pastors, whoever's listening to this, the generation that's not a part of your church is mostly looking for you to address areas of injustice. I know that it's a difficult area to wade into. I know that it's polarizing. I know that it can get political and you can tick off some of the 65 year old members who sit all day and watch, um, news media and they'll tell you that this is an agenda from the left or an agenda from the right. But the reality is this is what's important to our younger congregate congregants and congregation members. So what are we gonna do? How are we gonna reach them and honesty and openness and justice motivation and helping them experience, um, what they would view as happiness.

Nick Clason (27:26):
Like these are the things that they are looking for. How can we as a church lean into this and help create the types of environments that these types of people go to? Because if we're not careful, we're gonna become like Tom Tido, head coach of the New York Knicks, who's outta touch, who no one wants to play for, and no one wants to go be a part of the team. Like literally the majority of the NBA players don't want to go play for him. Is that the way that younger generations, young adults and Gen Z is looking at your church and your church right now? I'm just gonna be honest, your church can get away with keeping on doing things the way that they've always been done because the majority of the people that you off or a pastor, uh, senior pastor are gonna surround themselves with are going to be the people that say it and do it, and are okay with the way that things have always been done.

Nick Clason (28:21):
And that may work for you for the next five or 10 years. But what about in 10, 15, 20 years when Generation Z is no longer 1920, but they're 25 30 and they've, they haven't been in your church for the last 10 years because you haven't done anything to help reach them and they're off experiencing faith in some other community in some other way. See, here's the reality. Gen Z is not out on Jesus. They are out on institutionalized faith and religion. And I think it's because of some of these reasons. I hope you found this episode helpful. I know in a a few ways it stepped on my toes. I just wanna encourage you, don't give up, keep leaning in the, the, the next generation needs you. And if you are the only person in your church advocating for hybrid, remember that is the value of the next generation.

Nick Clason (29:14):
We, and you and I, we may not have all the answers and that's okay. But what we are doing is we are trying our best to figure out the best way to create flexibility, honesty, co coping mechanisms, justice-oriented content that's going to help make our church one that a younger person is at least aware of and at least excited about being a part of. Thanks so much for hanging in there. Love to have you part of this journey. Make sure you head to the, uh, uh, show notes for, uh, full transcripts of this, uh, show notes, links, resources, all that type of stuff. I'll have some of those, those graphs and the stats that I've mentioned. All of that is available in the show notes. Go ahead there, leave a rating or a review. We would love to talk with you, love to see you over on YouTube or on my TikTok. But until next time, and as always, stay hybrid.

]]> What the NBA can teach us about Generation Alpha and the Future for Churches.
Coach Tibbs, from the New York Knicks is widely considered the least favorable coach to play for, amongst NBA Players. Why is that? And what can we learn from his style? And how do the idea of "Player Coaches" change how we view interacting with Generation Alpha moving forward?

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https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g

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https://www.tiktok.com/@clasonnick

ShowNotes & Transcripts:
http://www.hybridministry.xyz/053

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SHOWNOTES
NBA Article:
https://sportsnaut.com/tom-thibodeau-coach-players-least-like-to-play-for/amp/
6 Things We can Learn:
https://joinhandshake.com/blog/employers/6-things-gen-z-wants-from-their-job/
Gen Z Coping Mechanisms:
https://drive.google.com/file/d/1ra73jZJKw-dxIXxkZZfY-9RF5V0TH4RF/view?usp=sharing
Honesty as a Faith Value:
https://drive.google.com/file/d/1WaZbfMyIZUCUPYIx4joBkMvC2-hoJ-Ez/view?usp=sharing
Justice Motivated Generation:
https://drive.google.com/file/d/1wYwsRP3-p5_gExKS0g3L6UDOFhL4H149/view?usp=sharing

TIMECODES
00:00-03:07 Intro
03:07-10:33 Nobody Wants to Play for Tom Thibodeau, why?
10:33-20:26 6 Things we can learn from the Next Generation
20:26-28:25 3 Learnings for us as the Church
28:25- Outro

TRANSCRIPT
Nick Clason (00:02):
Well, hey everybody. Welcome back to another episode of the Hybrid Ministry podcast. My name is Nick Clason, sipping coffee with you on this beautiful Monday morning.

Nick Clason (00:17):
And if you're just listening to this, you're missing out cuz you didn't get to see me drink out of my beautiful Ohio mug, which I would, uh, widely consider to be my home state. Anyway, in this episode, I am excited to, uh, talk to you about a, a really weird kind of topic a little bit, uh, but I'm gonna talk to you about my learnings from NBA head coaches and the shift that is happening with the next generation. And so what I mean by that is we are going to dive in a little bit. There was a recent study that came out, um, from the Athletic, uh, I'm a big basketball fan, you guys probably know that about me. Um, there's a big study that came out about the worst coach, the, the coach that the players would least want to play for. And that was fascinating to me because what that signified was that is that coach was a very old school coach.

Nick Clason (01:09):
What that signified to me was that this means that there is a shifting in the way that people are, are having things be done, and there's a shifting in the way that people want things, frankly, to be done. And so because of that, uh, I wanted to inspect that just a little bit. It's like, what is going on there? So that's what we're gonna be diving into and talking about. But before we do, I just wanna remind you that you can follow me over on YouTube. We have a full YouTube channel with I post daily shorts as well as a weekly podcast, full length video. Um, it's complete with overlays and statistics. And more and more we're diving into statistics and things like that. And so if you hear something of, what was that again, it will more than likely be over on YouTube. Uh, and on that section of the video also, it could, um, if it's not there, it definitely will be over at Hybrid Ministry xyz.

Nick Clason (02:01):
And for this episode, it's slash 0 5 0 because we are on episode. Can you believe it? Episode 50. Crazy. I know. Um, also wanna remind you that if you would be so kind, we would love a rating, um, or a review, just sign into your Apple Podcast app. If you've been listening for any length of time, it would mean the world to us to have a little review, to hear from the people, uh, about what's helpful, what's beneficial, um, and what you like about this show. Um, and as a token of our appreciation, we will give you our 100% completely free ebook on how to know if you've even ruined your church's TikTok account. By the way, your church probably should be on TikTok. And so if you're not yet, head to the link in the show notes and grab your 100% completely free ebook unknowing if you have ruined your church's TikTok account.

Nick Clason (02:56):
But without any further ado, let's dive into what I have learned from NBA head coaches about the upcoming shifting and new generation that's upon us. So what have we learned from the NBA and their head coaches? Like I said, big basketball fan basketball nut over here. And so there was a recent survey done. It was a player survey. They surveyed, um, as many players as they could, I think something like 500 players. Um, and they asked was the coach that you would mo least like to play for and the overwhelming winner. And in that response was, um, Tom Tebeau of the New York Knicks. And so if you're not a basketball person, lemme try to paint the picture for Tibs. He's sort of this rough and tumble like old school kind of player. Um, uh, a good example of this, like a reason why is there is a guy drafted a couple years ago.

Nick Clason (03:50):
I'm a I'm, I'm personally have an affinity for him because he's from the University of Dayton, which again, I would, I would widely consider Dayton, Ohio, Cincinnati, Ohio, that sort of like southwest Ohio region, my hometown. I lived there for, uh, more than half of my life, my wife born and raised there. And so that also helped kind of tie my roots back to there. Anyway, Obi Toppin was a player who played for the University of Dayton. He was drafted to the New York Knicks and Tom Tido or, uh, nicknamed Tibs doesn't play rookies. Like he just doesn't. And so what's funny is Tido had really big and good success, uh, over in Chicago. Uh, you might remember Derek Rose, he was an mvp. Uh, rose played for tdo. Well, a couple years back when they drafted Obie Toin, he had Rose who's like the ghost of himself cuz he's had like multiple knee surgeries.

Nick Clason (04:40):
Uh, and Taj Gibson, who's like just this older mid thirties player and those guys are getting all of the playing time. Tdo often plays his players, uh, upwards of 40 something minutes and there's only 48 minutes available in a basketball game. And so he really just like locks in on his, the players that he likes and drives them hard into the ground and they just play a lot. Now you might be thinking like if you want playing time, isn't tid the guy? And yeah, that may be the case, but in recent years, N B A players have taken on more of a, uh, slower approach and a little bit more of like a self-care type approach. Kawhi Leonard has made this famous, he, uh, was traded away from the Spurs because he, he wasn't recovering fast enough because he needed more time to help heal his body.

Nick Clason (05:29):
In fact, Kawhi Leonard, uh, does these things where he, uh, and it is made famous by him, but now a lot of players do it. It's called load management. And so if there's like a back to back game where like they play one night and they also play the next night, he won't play the next night, um, just to preserve and take care of his body to make sure that one, he's fresh for himself, but two, that he's fresh for the playoffs. See, with Tom Tipo, almost all that stuff is out the door. And in the, in the nineties the nba, there was sort of this mentality, this like bad boys' mentality. Like you, you gotta like get in there, be rough and tumble. Uh, they, they refereed the game very differently. You could be a lot more aggressive and dramatic with your contact and the way that you played.

Nick Clason (06:14):
And I just, I say all that to say is that Tom Thibodaux will be a great coach, I think in that era, the Bad Boys era of 1990s basketball with the Detroit Piston and Joe Dumars and Isaiah Thomas and Bill Lamb beer and Dennis Rodman of the Chicago Bulls. But it's 2023 now and the game has changed and it's a much more fluid offensive game. I mean, if you're, again, if you're a basketball person, hang with me if you're not. Cuz we're gonna get to some of the implications of this cuz this is the only like real basketball section right here. But like the, the New Age Warriors, they have completely changed the game. And they don't even run with a traditional center like Draymond Green, who's only like six foot eight, six foot nine. Draymond Green is running their, uh, center position, their tallest player on the floor, and they have five guys out who can all shoot.

Nick Clason (07:00):
You got like Clay Thompson and Steph Curry and Andrew Wiggins and Jordan Poole and all these guys with Draymond in the middle, the only guy who really can't shoot, but he's short and he's helping facilitate and kicking the ball all to all these places and it's much more fluid. And what's interesting is that you got their coach, Steve Kerr, who came in and completely reinvented and, and brought the game to the way that the players wanted it to be. Now if you're sitting here listening and you're a church leader, you're a pastor or you're a business owner, you're thinking, well that generation, like they need this next generation. They need to chill out. They need to stop being so, uh, soft and needing things their way. And here's the the thing I would just say to you like, yes, maybe that is true if they come to work for you and your business, but what do we see?

Nick Clason (07:47):
What, like look around post covid, look at every like donut shop, every drive through every burger place. Like people are not coming back to work. Why? It's not because they don't want to. It's not actually, it probably is because they don't want to, right? But it's not cuz they don't wanna work, they just don't wanna work there. They don't wanna work for you. They want to work for themselves and make money. I recently heard a podcast of this, a 19 year old kid who's out on TikTok making millions and billions of dollars and thousands and thousands of followers, and he will probably never go flip a burger over at Burger King. And so while we can be like those kids, they need to learn this, this, and this, they're not learning that in a traditional workplace. They're out there hacking it for themselves. And so here's the thing, if you are a church leader specifically, or a business owner, you have this generation who's out here kind of paving their own way, hacking it for themselves.

Nick Clason (08:48):
If you want that generation a part of your organization, you can't be like the nba, uh, or you can't be like Tom Tito of the nba where you just keep doing it your own way because that's the way you've always done it, right? In fact, you need to shift your thinking to start figuring out how you can accommodate that generation. Not because the church is about serving and self, self-serving and and selfishness and all, not, it's not about those things, I get it. But if you are a follower of Jesus, you have a mandate to reach every generation with the message and the gospel of Jesus Christ. And that includes generation Z. And by the way, soon to be generation alpha, who is already starting to graduate into our youth ministry next Sunday, we promote our fifth graders into our sixth grade and fifth grade is not considered Generation Z.

Nick Clason (09:42):
They're considered generation alpha. So what that means is our, our current youth ministry and current college and young adult ministry that is Gen Z. So pastor, if you're still trying to figure out how to reach millennials, I'm a millennial. I'm mid thirties. Like they're already the majority of our workforce. They are our current parents of younger kids. You need to start figuring out if you wanna reach younger generations. It has shifted. And Gen Z has a very different mindset than a millennial. It can be similar in some ways, but it is different. And so what can we learn? What has the NBA shown us? So I, I came across an article about six things that Generation Z is looking for in their next workplace. So let's power through those different six things and take a look at what we can learn from them.

Nick Clason (10:34):
All right? So this is article, it's from Handshake blog. I'll throw the link in the show notes. I thought it was interesting. I'm gonna give them the credit for all of this cuz they did all the work on it. But I just wanted to provide a little bit of commentary cuz we're not a workplace like employment podcast, we're a ministry podcast. So I, I would say if you're a pastor or church leader listening to this, there are two ways to kind of think about this way. Number one is think about this from the generations of people that are a part of your ministry. But way number two is think about this from the people that you employ at your church. If you want to grow younger and have younger people, younger congregation and younger staff specifically, and particularly younger staff, I want to encourage you to think about it this way.

Nick Clason (11:18):
So number one, generations Z is looking for compensation that affords work life balance. 70% of Gen Z survey respondents say that pay and or compensation is the most important factor again, right? Let's look back to our NBA analogy. Kawhi Leonard doesn't wanna play all 82 regular season games. He wants to play in the playoffs. No, granted, he doesn't even play in the playoffs anymore. If you're not a basketball person, you don't get that reference, but that's another conversation for another day. But the reality is Gen Z is looking for a better work-life balance. They've looked at their older millennials, gen X parents, grandparents, whoever working in the workforce, and they don't wanna work that 40 hour a week grind. If you spend any amount of time on social media or TikTok, you see people saying like, make six figures in like five hours a day of work.

Nick Clason (12:09):
Like that is the major hook out there because that's what people want. Is it realistic? I don't know. I think a lot of those things probably require a lot of work and at least a lot of like hustle on the front end. But the reality is they're looking for something that will help serve them to live a more full life. Not because they're lazy, not because they don't wanna work, but because they realize that it's not all about work. The other thing, the second thing is that they want clarity into career paths and internal mobility options. 71% of respondents expect to be promoted between six months to a year and a half. 64% attend career events to ensure that there are growth and development opportunities. What does this mean for a church? Well first of all, if you're employing them at a church, they wanna look around and see if there's ways to move up.

Nick Clason (12:56):
What do most churches do? Most churches don't have ways to move up. In fact, one of the times I left one of my jobs is I was, me and the senior pastor, we were the only two full-time pastors on staff. And I looked around and I said, there is no way that I'll ever get a chance to move up here. Like it. We have to hire like an adult discipleship pastor. We'll have to hire, um, an executive pastor. We'll have to hire, um, a college ministry, uh, pastor or associate. Like, I will not get a chance to move up until we make several other hires. And, and at the trajectory at that point, I had been working there for five years. I was like, that is not going to happen anytime soon. And the same, I would say is gonna be true of generation Z in working for your church, but also attending your church.

Nick Clason (13:43):
How, where can they insert themselves into leadership? If leadership is only reserved for old people, old, like of a certain ethnicity, people maybe like look around at your leadership board. What is the youngest elder that you have? The, there's a stat out there. I don't know where it's from so I can't credit it, but, um, I think it might be from like some church growth type stuff. They say that a church congregation generally is within 10 years on either side of the senior pastor's age. So if you have a 55 year old senior pastor, you are most well-positioned to reach 45 to 65 year olds. Think about that. Now, how are you gonna reach a 25 year old? Well, that's a youth pastor's job. Not really. A youth pastor's job is to help serve the kids of the 45 to 65 year olds that are being brought to the church in most cases.

Nick Clason (14:37):
And that's, you know, 11 to 18 year olds, not 25 year olds. Well, we'll make him be in charge of college ministry too. A that's a gigantic job. I'll tell you that as a youth pastor. But b uh, oftentimes I heard this analogy one time. Um, my, my, a friend of mine, he worked for GE and he said that GE used to be in the dishwasher business and they gave cheap, crappy dishwashers to, uh, apartment complexes. Like they struck a deal and they just, they, they served the majority of apartment complexes and they were GE dishwashers and they sucked. He said, and he said they always broke. And he said because of that, because most people would start out in their first apartment with a crappy GE dishwasher, they all had a bad taste of GE because all their dishwashers broke. And he said, is that what's going on in college ministry?

Nick Clason (15:27):
They get the bottom of the barrel, the lowest rung they don't often get, um, like their own minister or like paid full-time staff person or anything like that. And if they do get a paid person, it's like a very, very part-time person who's basically a glorified small group leader. Is that why young people are leaving the church in droves because they're getting the lowest wrong bottom of the barrel? And why do they get that? Probably because they're the least, uh, generous in contributions in giving. And so, I hate to say this, but if churches are looking like an ROI thing, like the lowest ROI from like financial gifts is coming from the young adult ministry. That being said, they're the future of your church. So if you don't find a way to invest in them, they're not gonna be there in the years to come when the 45 to 65 to 75 to 85 year olds are no longer living in your church and, and giving in your church.

Nick Clason (16:18):
So how are you gonna reach and help pro promote and provide inroads for that generation to promote up into leadership? The third thing is they're looking for a modernized approach to benefits with an emphasis on flexibility and mental health. This goes with what we've been talking about a little bit before. 73% of survey respondents said that benefits is the number one reason why they would stick with an employer. Healthcare is the most important benefit of that. Um, according to 76% of the respondents and 73% said that they are looking for a flexible schedule. I would say that that flexible schedule piece, that's where this hybrid idea comes from, right? Like one of the main things about this hybrid kind of ministry in-person and digital is flexibility. Can we provide flexibility in how people can grow in their faith? Number four, they're looking for community culture and collaboration, even in remote settings.

Nick Clason (17:15):
Strong peer relationship. 63% say, um, feeling a part of the organization and 57% are key early reasons why early talent would choose to stay with an employer. Does your, does your church offer younger generations? Community culture and collaboration? If you're set up, like most churches, you offer a program, Hey, we got the young adult college ministry, it meets on Sunday morning during the second service. So that there it is, right? And does that community actually act like a community? Those are the questions I think that we as church leaders should be asking ourselves. Number five, um, committing publicly to diversity, equity, inclusion and belonging. 55% of respondents say that a commitment to D E I B um, is extremely important when evaluating an employer. They're looking for diversity, equity, inclusion, and belonging. That's really valuable to Generation Z. So again, I'll say, look at your board.

Nick Clason (18:20):
Go to your staff page. Is there diversity, diversity? Is there equity? Is there inclusion? Is their belonging shown there? If not, they're going to be looking for a church staff or church leadership that embraces those values. And then finally, number six, accountability. Actually, lemme go back before I say that. Uh, I had a, uh, an intern a couple years ago at church and diversity was really important to him. And we tried really, really hard to hire this kid. He was a, he was a stud man, he was a rockstar. And, um, he his like number one or number two, knock on knock, wanting to come to our church. Uh, one, he was from la we were in Chicago. So like, that was a big one. But the number one a or maybe even more than that, but he wouldn't say it or I mean, he, he was honest with us.

Nick Clason (19:09):
But, uh, the other thing he was like, just basically saying was like, there is no diversity here. Um, and he was like, and I don't mean diversity with door greeters and people on the platform, I mean diversity in leadership. And I mean, it was a profound statement and one that honestly, I don't even know that that trickled up to upper level leadership. Like I don't know if that, that that phrase ever got there, but the reality of it is like, that's what he was looking for and he didn't see it and he didn't see a path forward to it. And we lost out on an amazing, talented, you know, kid. So that's just another example. All right, number six, accountability on the environment, sustainability and social responsibility. 70% of generations, these survey respondents, they attend career events to ensure the role and responsibilities aligned with their interests and values.

Nick Clason (20:01):
51% attend to ensure that the company aligns with their interests and values. So these are the things that matter to them and these are the things that they're looking for, yes, in workplaces. So if they wanna work at your church, but also in organizations that they're gonna choose to attach themselves to. So with that being said, I have three kind of takeaways, three learnings I think that are important for us as a church to understand and to explore. Let's dive in. Learning. Number one, 51% of generations, these say that their ultimate goal in life is happiness. Now, before you're like, that's not what a Christian's goal should be, I agree with you. Uh, I agree that a Christian's goal should be love and joy and peace, patience, and the fruits of the spirit. But if our target audience is saying that over half of them are looking for happiness, how are we going to help facilitate some of that for them?

Nick Clason (20:55):
Listen to some of these things too. A lot of this is, uh, from survey from Barna, um, of people, generation Z and some of their coping mechanisms. Okay? So just think about this in light of your church, and I'm not, I'm not giving commentary or creating like a, a roadmap or a like thing that you should do as a result of this. This is more just interesting coping mechanisms, the way that Generation Z is choosing to spend their time. So, um, the most common coping mechanisms are connected with non-family members at 45% connected with family 20%, and with music at 18%. So here are some of their quotes, TikTok, they're people feeling the same way as me, the ma, and that makes me feel less lonely. Um, another one, I will disappear into a world of my own, whether one I make myself or one that has already been created already, like books, shows or games doing one of my hobbies such as writing or violin, a good beat and a song I find solace in social media.

Nick Clason (22:01):
I like to be alone sometimes because it's peaceful and it's zen to me. I like to have conversations with the important people in my life by opening up to them, I receive positive affirmation, validation that I am not alone. I like to do comforting activities, reading fantasy books. I like to imagine myself as the main character because they're usually the ones with the perfect life. Sitting down to a single player game with a good story, looking in the mirror and saying, affirmations, getting on my bike and going for a ride. I like to send memes to my friends and then we will discuss them sleeping until the loneliness goes away. I watch videos of concerts on my phones playing with my many pets. They are my world. Those are some of the most common coping mechanisms out of generation Z. And I just wonder if we read those as older church leaders and think those sound ridiculous, maybe. But how are we showing up in some of these ways for our younger attenders that we're looking to reach and have be a part of our church?

Nick Clason (23:13):
Uh, idea number two that I think we as church should be, uh, at least aware of is honesty is one of the most important things as it pertains to generation Z, especially teenagers, but generation Z as a whole. I mean, we saw that right in that handshake art they want not only good pay, but they want transparency in pay. Like that is what's most important. So in a recent Barna study, um, these five categories we're given to, to Gen Z and to teenagers about what's important, what what, um, traits are important as it pertains to belief. And those were being correct, being knowledgeable, being open to new ideas, being curious, and being honest. The number one far and away, um, area that was most important was being honest. So we have, uh, broken down different categories, all of Gen Z teenagers and young adults. So I'm gonna read to you the, the statistics of each of those from those three categories.

Nick Clason (24:19):
So in being correct, only 8% of all of Gen Z cared about it. 6% of teens cared about it, and 9% of young adults cared about it being knowledgeable. 21% of the entire scope of Gen Z cared about it. 16% of teens cared about it, and 24% of young adults cared about it being open to new ideas. 28% of Gen Z cared about it. 29% of teenagers cared about it, and 28% of young adults cared about it being curious. 11% of Gen Z cared about it. 7% of teenagers cared about it, and 13% of young adults cared about it. But being honest, 32% of Gen Z cared about it. 41% of teenagers cared about it, and 25% of young adults cared about being honest. Honesty with one's belief is of utmost importance to Gen Z and specifically and especially to teenagers. So how can we create an environment in our organizations, in our churches that are more open and more honest?

Nick Clason (25:14):
The final area that I think that matters for churches is that churches, uh, or, um, gen Z young adults, they care about justice, they care about equality, they care about diversity. So some of the top ways that churches can address injustice, this is what, um, justice motivated, justice oriented and justice neutral generation Z um, categorizes said, all right, so they said that, uh, encouraging people to address injustice, 31% of justice motivated 28% of justice oriented and 18% of justice neutral said that the number one way that people could, um, address this was to simply walk into it, right? Go towards the injustice, the top ways that the church can do it. Other, other, like options that were given to them in the survey were by advocating for meaningful change, by welcoming people into a local church, by creating relationships with people who are experiencing injustice.

Nick Clason (26:17):
And by teaching that the Bible encourages special kindness to people who are experiencing injustice. So again, of those last four, the one that was most highly selected was simply by addressing it. So church leaders, church social media people, youth pastors, whoever's listening to this, the generation that's not a part of your church is mostly looking for you to address areas of injustice. I know that it's a difficult area to wade into. I know that it's polarizing. I know that it can get political and you can tick off some of the 65 year old members who sit all day and watch, um, news media and they'll tell you that this is an agenda from the left or an agenda from the right. But the reality is this is what's important to our younger congregate congregants and congregation members. So what are we gonna do? How are we gonna reach them and honesty and openness and justice motivation and helping them experience, um, what they would view as happiness.

Nick Clason (27:26):
Like these are the things that they are looking for. How can we as a church lean into this and help create the types of environments that these types of people go to? Because if we're not careful, we're gonna become like Tom Tido, head coach of the New York Knicks, who's outta touch, who no one wants to play for, and no one wants to go be a part of the team. Like literally the majority of the NBA players don't want to go play for him. Is that the way that younger generations, young adults and Gen Z is looking at your church and your church right now? I'm just gonna be honest, your church can get away with keeping on doing things the way that they've always been done because the majority of the people that you off or a pastor, uh, senior pastor are gonna surround themselves with are going to be the people that say it and do it, and are okay with the way that things have always been done.

Nick Clason (28:21):
And that may work for you for the next five or 10 years. But what about in 10, 15, 20 years when Generation Z is no longer 1920, but they're 25 30 and they've, they haven't been in your church for the last 10 years because you haven't done anything to help reach them and they're off experiencing faith in some other community in some other way. See, here's the reality. Gen Z is not out on Jesus. They are out on institutionalized faith and religion. And I think it's because of some of these reasons. I hope you found this episode helpful. I know in a a few ways it stepped on my toes. I just wanna encourage you, don't give up, keep leaning in the, the, the next generation needs you. And if you are the only person in your church advocating for hybrid, remember that is the value of the next generation.

Nick Clason (29:14):
We, and you and I, we may not have all the answers and that's okay. But what we are doing is we are trying our best to figure out the best way to create flexibility, honesty, co coping mechanisms, justice-oriented content that's going to help make our church one that a younger person is at least aware of and at least excited about being a part of. Thanks so much for hanging in there. Love to have you part of this journey. Make sure you head to the, uh, uh, show notes for, uh, full transcripts of this, uh, show notes, links, resources, all that type of stuff. I'll have some of those, those graphs and the stats that I've mentioned. All of that is available in the show notes. Go ahead there, leave a rating or a review. We would love to talk with you, love to see you over on YouTube or on my TikTok. But until next time, and as always, stay hybrid.

]]> Episode 051: 3 Church Communications Questions https://www.hybridministry.xyz/051 9c364e59-b619-4bd1-b2cb-70671ac9660d Thu, 29 Jun 2023 04:00:00 -0500 Nick Clason 051 3 Church Communications Questions full Nick Clason 3 Church Communications Questions In this episode Nick Answers the following questions •Should I focus o my church website or social first? •There are too many announcements in my church, what do I do? •What are Digital Media Ideas for Churches in 2023? •And just for fun, what are my top 5 cell phone apps? 26:02 no 3 Church Communications Questions In this episode Nick Answers the following questions •Should I focus on my church website or social first? •There are too many announcements in my church, what do I do? •What are Digital Media Ideas for Churches in 2023? •And just for fun, what are my top 5 cell phone apps? You can get full episode transcripts at: http://www.hybridministry.xyz/051 You can watch the show at: http://www.youtube.com/@clasonnick TikTok: http://www.tiktok.com/@clasonnick Instagram: http://www.instagram.com/hybridministry SHOWNOTES http://www.nucleus.church TIMECODES 00:00-02:45 Intro 02:45-07:36 Should My Church Focus on Social Media or Website? 07:36-17:06 There are too many announcements to make, what do I do? 17:06-21:56 What are Digital Media Ideas for Churches in 2023? 21:56-25:03 What are my Top 5 Cell Phone Apps as a Content Creator 25:03-26:02 Outro TRANSCRIPT Nick Clason (00:01): Well, hey everybody. Welcome back to another episode of the Hybrid Ministry Show. In this episode, we are going to be answering three pressing and one maybe not so pressing church communication related questions. Before we do, excited to have you with us. I am here drinking my coffee Joffreys if you know, you know, in my new Avengers mug, cuz we just got back from Disney World. It was amazing. Uh, I took a week off from recording and editing and all the things, but you missed nothing cuz we did some peer recording. So you are all set to go. Anyway, pumped about that. If you, uh, want to see any of the recaps of that stuff, it is on my YouTube channel, my TikTok, or if you just wanna see me hold my new Avengers mug that is currently streaming on YouTube right now as well. If you're just listening to this, you can go to the link in our show notes and hit the YouTube button, hit the subscribe, hit the bell, hit the, like, all those things are good for the algorithm. Nick Clason (01:03): Help us get found. If you're just watching on YouTube and you're like, wait, this is a podcast. Yes it is, it's a podcast. Come hang out with us. Link in the show notes for that in every single episode we provide for you and 100% completely free transcript. Just head to the website and check it out. And, uh, in addition to that, we have a completely free ebook. It is basically your step-by-step guide on how to create a TikTok, post it, save it, and then post it to other social platforms so that you can be up on what's going on social media right now, vertical video is king and it is giving the church a leg up for one of the very first times in social media history. So we don't want you to be missing out on that. Finally, hey, if you are here, a rating, a review would be incredible. Nick Clason (01:51): It really helps us get indexed and found and helps get this word out to other people. So if you feel so inclined to leave a rating or a review, we would just absolutely love that. Without any further ado, let's dive into these three pressing and one not so pressing church communication questions. They are going to be question number one, what should I focus on first? Social or my website? Question number two, there are altogether too many events happening at my church to effectively announce anything. What do I do? I have some advice on that. And what is the best digital media for churches in 2023? What should I be doing? And they're maybe not as popular out there. Like, what are some ideas? And finally, what are my top five used apps on my phone? So there you go. That's what we're diving into. Let's go. Nick Clason (02:46): Okay, question number one, what should I focus on? Should it be social or should it be my website? And this one's, honestly, my personal estimation, pretty easy. I think the answer should be your website. Here's a couple reasons why. It is your home base. If you create your website, you own it. You are the, you are the primary real estate manager of it. If you're on social media and you're growing a following over there, you should do that as well. But if you had to pick between one or the other, social media is a little bit finicky because it changes its rules. I e the algorithm you've been there before where someone's gotten big on, on some sort of platform, whether it be Facebook or Instagram or TikTok. And then one of those platforms shifts underneath them, the algorithm, and they're no longer getting found. Nick Clason (03:38): Their videos are not getting as many plays, they're not getting as many likes, and that's because they are not the owner of their content. They're on borrowed or rented space on social media. Meanwhile, on your website, you can make it everything that you need or want it to be. And I honestly recommend, and I, this is not an original idea with me at all. I stole this one 1000% from the guys up at Pro Church Tools Nucleus Church, but make it your centralized hub. The reason for that is because like on social media, for example, you might post, uh, a fleeting thought or an idea or a devotional or, uh, engage in ministry in the dms in some sort of way with people. However, if, if you are using social media as your primary vehicle for announcements, if it is a glorified billboard, then people are going to be like, wait, I saw that post a couple of weeks ago, let me scroll back and try and find it. Nick Clason (04:37): That's a pain in the butt, man. But if you put it on your website and if they know, if people know that it's on your website, then what you can do is you, when they ask you a question, you can be like, Hey, yeah, the answer is whatever. But also it's on the website. Anytime you need that and you do that a few times to any individual person and they learn, you kind of start to feel like a jerk, like early on with it. Like we're in that phase right now. We just got a website that we are dumping everything too. I told you a couple episodes ago, it's not exactly what I hoped it would be. I want to go with like a nucleus site. Uh, but we have to go, you know, with our church communications people. Uh, I, I work in our youth mystery department and so like I have to make sure that what I'm doing jives with the rest of the church, which I totally get and I'm am in support of that. Nick Clason (05:28): Um, however, because of that, the website has certain things on it that we just, we are not able to kind of work around ourselves yet. And so, uh, anyway, all that to be said, it's still a full service location. And so if a parent or someone's like, Hey, you send an email a couple weeks back, where was that information about? Or what you can just say, yeah, yeah, you know, camp deadline is May 31st, but also did you know that it's on the website at film url? And you say that, you just start saying that a bunch, right? And it becomes like a part of your, like vernacular a part of your answer. And that's why I think that you should go website first because website is your own real estate. It's the equivalent of owning or renting an Airbnb from somebody for vacation, which can be fun, it can be exciting, it can be sexy. Nick Clason (06:23): And you have like all your stuff. Like that's kinda like social media, right? It's kind of fun, it's kind of exciting and it might even feel a little more sexy than building out a full website. But at the end of the day, you don't own it. It's owned by Mark Zuckerberg or someone in China who, whoever's owning TikTok or the YouTube gods that be that pick the algorithm. But if you own your house, it's not as fun. You know, when the HVAC system goes out that it's on you to fix. You can't just call the owner or call the landlord. Like that's your responsibility because it's your house and you own it, however, it's yours and you build equity in it and you get to ride the housing market and it's all the unseen, not as fun, not as glamorous, not as shiny things, but it is still better. Nick Clason (07:09): That's how we, we all know, like when you own a house, it's better. However, it's more of a pain in the butt and it's not as shiny, it's not as glamorous, but it's better. So that's what I would recommend. I would recommend if you have to pick between the two social or website, definitely lean website. Make sure that you own your real estate, your videos, your uh, announcements, your, uh, people are aware of where to go and what to do when they get there. Okay? There are too many ministries and too many events vying for attention and wanting to be announced. What do I do? Well, I would create some sort of rubric, some sort of, uh, church communications, uh, ranking system. And you have to make a determination and certain things get certain priority, right? Like the Easter service, which affects the entire church body is going to get all the publicity and all the stage time. Nick Clason (08:10): Meanwhile, the woman's bunko night, while still important and still matters and no hard feelings to Phyllis who's planning it, uh, is not going to maybe get the same amount of announcement or same amount of run, but you know how it goes, right? You don't announce it. And now Phyllis is angry because you didn't announce her thing from the stage, but you got Pastor John over here who needs the Easter announcement to go out as well. And so you're trying to make Phyllis and Pastor John both happy, but you work for Pastor John and Phyllis is just this like, uh, volunteer sweet old lady who's volunteering for the women's ministry, but you work for Pastor John, right? And so that's kind of, that's what maybe the mental gymnastics are that you're going through when you're determining what to announce and how to announce it. Now here's the thing. Nick Clason (08:59): I think that churches have very much fallen in prey to announcements being a one track sort of thing. It being the announcement time on Sunday morning from the platform. And that's it. And that's just simply not true. So, uh, while you can create your, uh, rubric and you can grade like, okay, the woman's bunko night, unfortunately we don't have enough space for these announcements. Uh, and so it's gonna get bumped from the Sunday morning announcement time. However, there are other channels and other avenues in which you can lean into and which you can help create so that people are in the loop about what is going on. And so create your rubric, create your metric or your grading system about what pops through what actually gets a stage announcement so that you're not, you know, announcing 25 things, you're announcing only a handful of things or, or honestly, if I could find a way, I would make it be announcing only one thing so that people really know it. Nick Clason (09:58): And then really craft that announcement to be good and well done. Um, captivating, inspirational, perhaps try and find a way to share a story. People are gonna connect to a story, especially a story about life change and then announce it. But then, yeah, you did, you left Phyllis's, uh, bunko on the cutting room floor. So what are you gonna do? So there are multiple communications avenues and I wanna just kinda like, uh, stream of consciousness, rapid fire, some of the ones that I have, uh, or that are in my brain and maybe, and so doing that, that sparks something that works for you and uh, you can use that in your setting as well. But, uh, one of them is your pre-roll, right? As people are coming into service, utilize that time with rotating or scrolling announcement slides. It's not very innovative, I know, and it might even seem outdated and antiquated, but it is, I think, worth it because you have a very captive audience, people filtering in, sitting down, looking ahead at a screen. Nick Clason (10:57): And you can have announcements, you can have things popping through, obviously. Also you can utilize, uh, your social media channels on there though. What I would do is I would try and lean into what social media is made for. So for example, instead of just posting graphics on reels or TikTok or just like graphics on your Instagram or Facebook feeds, I would find a way to creatively, uh, do memes or games or, uh, silly like p o v type content. But you do those things and it, it adjacently announces your event while also being something on there that is, uh, leaning towards entertainment. Uh, also think about signage. Where is the signage and what is the available signage in your church? Could be bathroom signage, which is one of my favorites. Having a sign above urinals for men is a great place to put something because why no man wants to look side side. Nick Clason (11:53): So look good straight ahead. Okay? Uh, you also got banners if you have like a table setting, like we, in our student ministry, we have a table setting, um, where like people sit around round tables and there's a like clear placard that sits right in the middle. You can do tabletop type announcements or tabletop type signs. You also have your work weekly church email and then also your weekly stage announcement, right? And then I think every announcement, no matter what should get included into your one-stop centralized hub, your one stop website so that everybody knows no matter what to always go there. So even if they see Bunco in the pre-roll, but they're like, ah, shoot, I didn't catch all the details, that's okay, because they know it's on the website, right? It's the same thing. That's true of like, if you watch a movie trailer, if you watch a movie trailer online, you're like, man, I have to go see the new Marvel movie. Nick Clason (12:48): Yeah, you do. But what it didn't do was it didn't pop up an end card at the end of the trailer and say your hometown, your movie theaters and the showing times for each day for the next week. No, it puts the onus on you If you wanna see the movie, if you wanna go to Bunko night, then you will chase down that information. Historically, what's been the issue, churches haven't done a very good job of making that information readily available. They think they do by, by including it in the announcement or the graphic is like a bunko thing. And then it's just got like worlds and worlds of text, like six 30 to eight in the f building with Phyllis. And uh, if you want to go make sure you email Phyllis at flower lady 37 29 aol.com cuz apparently Phyllis is still using aol. Nick Clason (13:38): And, uh, if you have questions, you can swing by the welcome desk in the front lobby. And you see what I'm saying? Like, instead, if you streamline everything and you say Bunco Night Info app, boom, your website, everything you go to your website provides itself as a bit of a backdrop. Now let me give you one of my favorite church communications hacks of all time. And that hack is, this is, this is a little bit not a pet peeve, but I I just, I think that you're missing an opportunity if you do it this way. So for example, I am an author on Download Youth ministry, and one of the things that has made very famous, made very available are five minute countdowns. They put the five minute countdown on, um, right, you know, five minutes before the service is supposed to start. And that's a very popular thing. Nick Clason (14:28): Our churches do it. Your church probably has some sort of iteration of a five minute countdown. One of my pet peeves, or one of the things I just honestly think is a little bit of a miss is that you have a, a lot of churches, they'll have a pre-roll and then at the five minute mark, they'll switch off of the pre-roll to this five minute countdown. Um, and this actually happened yesterday where I was gonna church. I looked around five, there were, I don't know, probably like 20% of the people that were going to end up being in the service, um, or that ended up being in the service at that time. And they switched off the pre-roll, which was very information and announcement heavy to a generic, um, a good, very good like cinematic good, uh, picture and encapsulation of the church and the life of the church and like serving and events and all the things, but no information. Nick Clason (15:21): And in that five minute time, it went from 20% of the service to probably like 70, 80% of the service. And all the people that walked into the room at that moment, they didn't get any of that benefit of the pre-roll. And if they got in there a minute early, if the pre-roll was still rolling, they could sit there and they could still see the last little bit of the pre-roll. They would still catch some of the things and maybe, maybe Bunco would roll in front of them and then they would know, oh, Bono's coming up. And so one of my favorite hacks is create a pre-roll and, and create a dynamic pre-roll if you have what it takes, one that's video based and all the things. And then, and instead of swapping a five minute countdown, just create a loop and then put a five minute countdown on through pro presenter or just throw a five minute overlay on a video and render out two videos, one without a five minute countdown, one with a five minute countdown. Nick Clason (16:17): And so that way when they switch from the pre-roll to the five minute countdown, the sa it's the same thing. That's, that's what I do in my ministry. It's the same video. Just one has a five minute countdown timer on it, one does not. And that's one of my favorite hacks because I believe that you have a captive audience of people filtering into your auditorium. They are actually paying attention to the screen once it starts counting down, or they should be at least because they don't want to be late or they have to get from one place to the other. And so in so much as paying attention, the theory then is that they're at least going to be mildly aware of the other announcements that are going on behind the five minute countdown. So that's one of my favorite hacks for you as a church communications person. Nick Clason (17:01): Hope it's helpful. Let me know if you implement it. Let's move on to question three. What are three digital media ideas for churches in 20 20, 20 23 that aren't as popular? So idea that I have number one that I don't think is as popular now, they're very popular, don't get me wrong, but they may not be as popular with churches are podcasts. And I don't just mean your Sunday sermon podcast, though, you 100% should be doing that. It's probably the lowest hanging fruit and the most available opportunity for you to start regularly posting podcasts and a podcast catcher. But I also think what about finding ways to create podcasts that educate, that explain, um, different facets of faith or spiritual disciplines or fill in the blank, right? But podcasts I think are an amazing tool that churches should be leaning into as churches. Church leaders and pastors are professional content creators. Nick Clason (18:02): And so your people, you are creating content for them every single week on a Sunday morning. And for quite frankly, it is a lecture style piece of information that you are creating for your church. So why are you not taking that skill that you have honed that you are good at? Um, and honestly, maybe you're like, well, I'm, I'm the senior pastor, like I don't have time. Maybe you work at a church with additional other staff and pastors who don't preach as often as you. Maybe this would be an outlet or an avenue for them to exercise their teaching gift to grow in what their, uh, and what God has given to them. Uh, but they don't have time or you don't have time or the sermon preaching calendar doesn't allow for the time or the space for them to get a lot of stage time. Nick Clason (18:47): That's okay. You can give this other outlet, this other avenue for them to exercise those gifts for them to teach people via podcast. So I think podcasts are a really creative way and a really potentially effective way for churches to lean in, um, and to create additional content for their churches and for people who are interested in what the church has to offer. Another idea that I have are TikTok style teaching or inspirational videos. So while podcast is long form, I think TikTok style videos are the best, like zig to the zag of that where they are, uh, short. So podcast, really no, no matter how long it is, you can go as long as you want. TikTok, make it as short as humanly possible, and perhaps to even marry those two, just film your podcasts and then cut out clips of from the podcast. Nick Clason (19:43): And then the short videos can serve as both inspirational and educational, but they can also serve as an advertisement of sorts or a marketing technique for your podcast. So you post on your social channel some of those short clips, and then people begin to discover and realize that there's a longer form version of this out there via audio podcast or even video podcast. I mean, if you're gonna capture the, the video, uh, and you have the bandwidth for it, there's really no reason to then marry the, the audio and the video, put it together, and then just create a video based podcast as well. And then idea number three that I have eBooks right, the, in the same vein, you are a professional content creator. So just take the content that you have that's good, that's useful, that's beneficial that you have studied, that the Holy Spirit has laid on your heart, and that you then are now, uh, presenting and showing to your church congregation. Nick Clason (20:40): Take that and put package that in a way that makes it available for people. Why maybe you, uh, maybe it hits a different audience than those who are in the church on Sunday morning. Maybe they weren't there on Sunday morning, but it's still something that's out there and that's available for them to do, right? Like if you're a pastor and you create like three ideas for studying God's word, you can create that in an infographic or an ebook or something like that, and you can offer that to your church and you have that to live on in perpetuity. Meanwhile, if you preach that sermon on March 12th, 2016, that's lost back on March 12th, 2016. But if you repurpose some of that content, then anytime anyone has a question about, Hey, how do I spend time with God, Jack? You know, I created this resource, and you just pull it back out or you, you post it on your website or you have it somewhere that's accessible, that's available for people to come to, for you to share with them. Nick Clason (21:37): And that's, I think another way that you can help kind of, uh, rejuvenate or repurpose some of your already created content into something that feels fresh. It isn't fresh, but it's beneficial and it's helpful to people's spiritual growth and their journey and their information and understanding of God's word. All right, question number four. What are the top five apps that I as a youth pastor and as a, uh, content creator used on my phone often? Number one is Google Drive. I would be sunk without Google Drive. I store all of my photos, all of my videos on Google Drive, and they sit there and then I download them off of Google Drive and then I post them and then I can delete the storage off of my phone. So that is the first thing. I would absolutely be lost without it. I use it both for business and for personal, and I can toggle very easily between both of those accounts in my Google Drive. Nick Clason (22:33): Do it often, do it all the time. The other app on my phone that I use a lot is Cap Cut. There are templates galore out there, and TikTok, um, honestly is pushing cap cut templates right now. So if you post a tick, uh, cap cut template, you can go viral pretty easy. Um, I have not had as good of luck with that on TikTok, but you know, where I have is YouTube shorts. I can get videos up over a thousand views pretty easily just by using a cap cut template. Uh, another thing that I use is gonna sound weird, but I use my Google Chrome app all the time. And if I post something that I created in TikTok by itself, then I go into Google Chrome and I search, download TikTok video without watermark, I go to the very first search engine result there. Nick Clason (23:18): I paste the link from my TikTok video, I download it, I copy the caption that I, that I created in TikTok. I go over to Instagram and I post it and I paste the, the caption and then I go over to YouTube shorts and I post the video and I paste the caption. And that is one of the quickest, easiest and hackiest ways for me to get the TikTok, uh, watermark off of my videos and onto other social media platforms. Couple others that I use that are just kind of for me, uh, cast box. I'm an Android guy, so I don't have the purple podcast app for podcasts, but I listen to podcast galore. Like I told you at the beginning. I was in Disney World last week and I got behind on my podcast. So I have something like 60 podcasts in my catcher right now that I need to, uh, pound through. Nick Clason (24:06): I also am subscribed to maybe way too many, and so I might need to cut some of those back. But I listen to podcasts a lot. I have a decent commute and so, um, I'm able to, you know, listen to them as I go. And finally, one, uh, that I don't use a ton, but it's good to have there for reference is Kindle. I use Kindle across all of my devices. Uh, if I'm reading some sort of book for work, I try to get it in a Kindle version. That way I don't have to lug the book with me. Or if like I'm at a doctor's or dentist's office and I wanna sit and wait for a minute, I can pull it open and read wherever I am on my phone, on my iPad, on my computer. Um, and then I can quickly reference back to other things, other books, other, um, ideas that I've read before. Nick Clason (24:49): If I want to use them for something on social media or whatever the case might be, those are five must have apps that I use on a pretty frequent and regular basis to help make my life easier as a social media manager in a church. Well, hey everyone. So glad you hung out with me on this episode. And if you're on the YouTube stream, you're looking at my Avengers mug right now. Glad that you hung out and you stuck around as always. Transcript hybridministry.xyz, give us a light, give us a rating, give us a share, give us a review. All those things would mean the world to us. And as a token of my and our appreciation back to you, we would love to give you our 100% completely free ebook title. Have I already ruined my church's TikTok account? The answer is no. But go download the book so that you know how to use and post to TikTok whenever, and however you want, head to the link in the show notes for that. And without any further ado, we're gonna get you outta here. Thanks for hanging out. Don't forget to, as always, stay hybrid. Church Marketing Tips, Church Growth, Church Communications, Church Social Media, Church Announcements, Pastor, Sermon, YouTube, TikTok, Instagram Reels, Facebook Reels, YouTube Shorts 3 Church Communications Questions
In this episode Nick Answers the following questions
•Should I focus on my church website or social first?
•There are too many announcements in my church, what do I do?
•What are Digital Media Ideas for Churches in 2023?
•And just for fun, what are my top 5 cell phone apps?

You can get full episode transcripts at:
http://www.hybridministry.xyz/051

You can watch the show at:
http://www.youtube.com/@clasonnick

TikTok:
http://www.tiktok.com/@clasonnick

Instagram:
http://www.instagram.com/hybridministry

SHOWNOTES
http://www.nucleus.church

TIMECODES
00:00-02:45 Intro
02:45-07:36 Should My Church Focus on Social Media or Website?
07:36-17:06 There are too many announcements to make, what do I do?
17:06-21:56 What are Digital Media Ideas for Churches in 2023?
21:56-25:03 What are my Top 5 Cell Phone Apps as a Content Creator
25:03-26:02 Outro

TRANSCRIPT
Nick Clason (00:01):
Well, hey everybody. Welcome back to another episode of the Hybrid Ministry Show. In this episode, we are going to be answering three pressing and one maybe not so pressing church communication related questions. Before we do, excited to have you with us. I am here drinking my coffee Joffreys if you know, you know, in my new Avengers mug, cuz we just got back from Disney World. It was amazing. Uh, I took a week off from recording and editing and all the things, but you missed nothing cuz we did some peer recording. So you are all set to go. Anyway, pumped about that. If you, uh, want to see any of the recaps of that stuff, it is on my YouTube channel, my TikTok, or if you just wanna see me hold my new Avengers mug that is currently streaming on YouTube right now as well. If you're just listening to this, you can go to the link in our show notes and hit the YouTube button, hit the subscribe, hit the bell, hit the, like, all those things are good for the algorithm.

Nick Clason (01:03):
Help us get found. If you're just watching on YouTube and you're like, wait, this is a podcast. Yes it is, it's a podcast. Come hang out with us. Link in the show notes for that in every single episode we provide for you and 100% completely free transcript. Just head to the website and check it out. And, uh, in addition to that, we have a completely free ebook. It is basically your step-by-step guide on how to create a TikTok, post it, save it, and then post it to other social platforms so that you can be up on what's going on social media right now, vertical video is king and it is giving the church a leg up for one of the very first times in social media history. So we don't want you to be missing out on that. Finally, hey, if you are here, a rating, a review would be incredible.

Nick Clason (01:51):
It really helps us get indexed and found and helps get this word out to other people. So if you feel so inclined to leave a rating or a review, we would just absolutely love that. Without any further ado, let's dive into these three pressing and one not so pressing church communication questions. They are going to be question number one, what should I focus on first? Social or my website? Question number two, there are altogether too many events happening at my church to effectively announce anything. What do I do? I have some advice on that. And what is the best digital media for churches in 2023? What should I be doing? And they're maybe not as popular out there. Like, what are some ideas? And finally, what are my top five used apps on my phone? So there you go. That's what we're diving into. Let's go.

Nick Clason (02:46):
Okay, question number one, what should I focus on? Should it be social or should it be my website? And this one's, honestly, my personal estimation, pretty easy. I think the answer should be your website. Here's a couple reasons why. It is your home base. If you create your website, you own it. You are the, you are the primary real estate manager of it. If you're on social media and you're growing a following over there, you should do that as well. But if you had to pick between one or the other, social media is a little bit finicky because it changes its rules. I e the algorithm you've been there before where someone's gotten big on, on some sort of platform, whether it be Facebook or Instagram or TikTok. And then one of those platforms shifts underneath them, the algorithm, and they're no longer getting found.

Nick Clason (03:38):
Their videos are not getting as many plays, they're not getting as many likes, and that's because they are not the owner of their content. They're on borrowed or rented space on social media. Meanwhile, on your website, you can make it everything that you need or want it to be. And I honestly recommend, and I, this is not an original idea with me at all. I stole this one 1000% from the guys up at Pro Church Tools Nucleus Church, but make it your centralized hub. The reason for that is because like on social media, for example, you might post, uh, a fleeting thought or an idea or a devotional or, uh, engage in ministry in the dms in some sort of way with people. However, if, if you are using social media as your primary vehicle for announcements, if it is a glorified billboard, then people are going to be like, wait, I saw that post a couple of weeks ago, let me scroll back and try and find it.

Nick Clason (04:37):
That's a pain in the butt, man. But if you put it on your website and if they know, if people know that it's on your website, then what you can do is you, when they ask you a question, you can be like, Hey, yeah, the answer is whatever. But also it's on the website. Anytime you need that and you do that a few times to any individual person and they learn, you kind of start to feel like a jerk, like early on with it. Like we're in that phase right now. We just got a website that we are dumping everything too. I told you a couple episodes ago, it's not exactly what I hoped it would be. I want to go with like a nucleus site. Uh, but we have to go, you know, with our church communications people. Uh, I, I work in our youth mystery department and so like I have to make sure that what I'm doing jives with the rest of the church, which I totally get and I'm am in support of that.

Nick Clason (05:28):
Um, however, because of that, the website has certain things on it that we just, we are not able to kind of work around ourselves yet. And so, uh, anyway, all that to be said, it's still a full service location. And so if a parent or someone's like, Hey, you send an email a couple weeks back, where was that information about? Or what you can just say, yeah, yeah, you know, camp deadline is May 31st, but also did you know that it's on the website at film url? And you say that, you just start saying that a bunch, right? And it becomes like a part of your, like vernacular a part of your answer. And that's why I think that you should go website first because website is your own real estate. It's the equivalent of owning or renting an Airbnb from somebody for vacation, which can be fun, it can be exciting, it can be sexy.

Nick Clason (06:23):
And you have like all your stuff. Like that's kinda like social media, right? It's kind of fun, it's kind of exciting and it might even feel a little more sexy than building out a full website. But at the end of the day, you don't own it. It's owned by Mark Zuckerberg or someone in China who, whoever's owning TikTok or the YouTube gods that be that pick the algorithm. But if you own your house, it's not as fun. You know, when the HVAC system goes out that it's on you to fix. You can't just call the owner or call the landlord. Like that's your responsibility because it's your house and you own it, however, it's yours and you build equity in it and you get to ride the housing market and it's all the unseen, not as fun, not as glamorous, not as shiny things, but it is still better.

Nick Clason (07:09):
That's how we, we all know, like when you own a house, it's better. However, it's more of a pain in the butt and it's not as shiny, it's not as glamorous, but it's better. So that's what I would recommend. I would recommend if you have to pick between the two social or website, definitely lean website. Make sure that you own your real estate, your videos, your uh, announcements, your, uh, people are aware of where to go and what to do when they get there. Okay? There are too many ministries and too many events vying for attention and wanting to be announced. What do I do? Well, I would create some sort of rubric, some sort of, uh, church communications, uh, ranking system. And you have to make a determination and certain things get certain priority, right? Like the Easter service, which affects the entire church body is going to get all the publicity and all the stage time.

Nick Clason (08:10):
Meanwhile, the woman's bunko night, while still important and still matters and no hard feelings to Phyllis who's planning it, uh, is not going to maybe get the same amount of announcement or same amount of run, but you know how it goes, right? You don't announce it. And now Phyllis is angry because you didn't announce her thing from the stage, but you got Pastor John over here who needs the Easter announcement to go out as well. And so you're trying to make Phyllis and Pastor John both happy, but you work for Pastor John and Phyllis is just this like, uh, volunteer sweet old lady who's volunteering for the women's ministry, but you work for Pastor John, right? And so that's kind of, that's what maybe the mental gymnastics are that you're going through when you're determining what to announce and how to announce it. Now here's the thing.

Nick Clason (08:59):
I think that churches have very much fallen in prey to announcements being a one track sort of thing. It being the announcement time on Sunday morning from the platform. And that's it. And that's just simply not true. So, uh, while you can create your, uh, rubric and you can grade like, okay, the woman's bunko night, unfortunately we don't have enough space for these announcements. Uh, and so it's gonna get bumped from the Sunday morning announcement time. However, there are other channels and other avenues in which you can lean into and which you can help create so that people are in the loop about what is going on. And so create your rubric, create your metric or your grading system about what pops through what actually gets a stage announcement so that you're not, you know, announcing 25 things, you're announcing only a handful of things or, or honestly, if I could find a way, I would make it be announcing only one thing so that people really know it.

Nick Clason (09:58):
And then really craft that announcement to be good and well done. Um, captivating, inspirational, perhaps try and find a way to share a story. People are gonna connect to a story, especially a story about life change and then announce it. But then, yeah, you did, you left Phyllis's, uh, bunko on the cutting room floor. So what are you gonna do? So there are multiple communications avenues and I wanna just kinda like, uh, stream of consciousness, rapid fire, some of the ones that I have, uh, or that are in my brain and maybe, and so doing that, that sparks something that works for you and uh, you can use that in your setting as well. But, uh, one of them is your pre-roll, right? As people are coming into service, utilize that time with rotating or scrolling announcement slides. It's not very innovative, I know, and it might even seem outdated and antiquated, but it is, I think, worth it because you have a very captive audience, people filtering in, sitting down, looking ahead at a screen.

Nick Clason (10:57):
And you can have announcements, you can have things popping through, obviously. Also you can utilize, uh, your social media channels on there though. What I would do is I would try and lean into what social media is made for. So for example, instead of just posting graphics on reels or TikTok or just like graphics on your Instagram or Facebook feeds, I would find a way to creatively, uh, do memes or games or, uh, silly like p o v type content. But you do those things and it, it adjacently announces your event while also being something on there that is, uh, leaning towards entertainment. Uh, also think about signage. Where is the signage and what is the available signage in your church? Could be bathroom signage, which is one of my favorites. Having a sign above urinals for men is a great place to put something because why no man wants to look side side.

Nick Clason (11:53):
So look good straight ahead. Okay? Uh, you also got banners if you have like a table setting, like we, in our student ministry, we have a table setting, um, where like people sit around round tables and there's a like clear placard that sits right in the middle. You can do tabletop type announcements or tabletop type signs. You also have your work weekly church email and then also your weekly stage announcement, right? And then I think every announcement, no matter what should get included into your one-stop centralized hub, your one stop website so that everybody knows no matter what to always go there. So even if they see Bunco in the pre-roll, but they're like, ah, shoot, I didn't catch all the details, that's okay, because they know it's on the website, right? It's the same thing. That's true of like, if you watch a movie trailer, if you watch a movie trailer online, you're like, man, I have to go see the new Marvel movie.

Nick Clason (12:48):
Yeah, you do. But what it didn't do was it didn't pop up an end card at the end of the trailer and say your hometown, your movie theaters and the showing times for each day for the next week. No, it puts the onus on you If you wanna see the movie, if you wanna go to Bunko night, then you will chase down that information. Historically, what's been the issue, churches haven't done a very good job of making that information readily available. They think they do by, by including it in the announcement or the graphic is like a bunko thing. And then it's just got like worlds and worlds of text, like six 30 to eight in the f building with Phyllis. And uh, if you want to go make sure you email Phyllis at flower lady 37 29 aol.com cuz apparently Phyllis is still using aol.

Nick Clason (13:38):
And, uh, if you have questions, you can swing by the welcome desk in the front lobby. And you see what I'm saying? Like, instead, if you streamline everything and you say Bunco Night Info app, boom, your website, everything you go to your website provides itself as a bit of a backdrop. Now let me give you one of my favorite church communications hacks of all time. And that hack is, this is, this is a little bit not a pet peeve, but I I just, I think that you're missing an opportunity if you do it this way. So for example, I am an author on Download Youth ministry, and one of the things that has made very famous, made very available are five minute countdowns. They put the five minute countdown on, um, right, you know, five minutes before the service is supposed to start. And that's a very popular thing.

Nick Clason (14:28):
Our churches do it. Your church probably has some sort of iteration of a five minute countdown. One of my pet peeves, or one of the things I just honestly think is a little bit of a miss is that you have a, a lot of churches, they'll have a pre-roll and then at the five minute mark, they'll switch off of the pre-roll to this five minute countdown. Um, and this actually happened yesterday where I was gonna church. I looked around five, there were, I don't know, probably like 20% of the people that were going to end up being in the service, um, or that ended up being in the service at that time. And they switched off the pre-roll, which was very information and announcement heavy to a generic, um, a good, very good like cinematic good, uh, picture and encapsulation of the church and the life of the church and like serving and events and all the things, but no information.

Nick Clason (15:21):
And in that five minute time, it went from 20% of the service to probably like 70, 80% of the service. And all the people that walked into the room at that moment, they didn't get any of that benefit of the pre-roll. And if they got in there a minute early, if the pre-roll was still rolling, they could sit there and they could still see the last little bit of the pre-roll. They would still catch some of the things and maybe, maybe Bunco would roll in front of them and then they would know, oh, Bono's coming up. And so one of my favorite hacks is create a pre-roll and, and create a dynamic pre-roll if you have what it takes, one that's video based and all the things. And then, and instead of swapping a five minute countdown, just create a loop and then put a five minute countdown on through pro presenter or just throw a five minute overlay on a video and render out two videos, one without a five minute countdown, one with a five minute countdown.

Nick Clason (16:17):
And so that way when they switch from the pre-roll to the five minute countdown, the sa it's the same thing. That's, that's what I do in my ministry. It's the same video. Just one has a five minute countdown timer on it, one does not. And that's one of my favorite hacks because I believe that you have a captive audience of people filtering into your auditorium. They are actually paying attention to the screen once it starts counting down, or they should be at least because they don't want to be late or they have to get from one place to the other. And so in so much as paying attention, the theory then is that they're at least going to be mildly aware of the other announcements that are going on behind the five minute countdown. So that's one of my favorite hacks for you as a church communications person.

Nick Clason (17:01):
Hope it's helpful. Let me know if you implement it. Let's move on to question three. What are three digital media ideas for churches in 20 20, 20 23 that aren't as popular? So idea that I have number one that I don't think is as popular now, they're very popular, don't get me wrong, but they may not be as popular with churches are podcasts. And I don't just mean your Sunday sermon podcast, though, you 100% should be doing that. It's probably the lowest hanging fruit and the most available opportunity for you to start regularly posting podcasts and a podcast catcher. But I also think what about finding ways to create podcasts that educate, that explain, um, different facets of faith or spiritual disciplines or fill in the blank, right? But podcasts I think are an amazing tool that churches should be leaning into as churches. Church leaders and pastors are professional content creators.

Nick Clason (18:02):
And so your people, you are creating content for them every single week on a Sunday morning. And for quite frankly, it is a lecture style piece of information that you are creating for your church. So why are you not taking that skill that you have honed that you are good at? Um, and honestly, maybe you're like, well, I'm, I'm the senior pastor, like I don't have time. Maybe you work at a church with additional other staff and pastors who don't preach as often as you. Maybe this would be an outlet or an avenue for them to exercise their teaching gift to grow in what their, uh, and what God has given to them. Uh, but they don't have time or you don't have time or the sermon preaching calendar doesn't allow for the time or the space for them to get a lot of stage time.

Nick Clason (18:47):
That's okay. You can give this other outlet, this other avenue for them to exercise those gifts for them to teach people via podcast. So I think podcasts are a really creative way and a really potentially effective way for churches to lean in, um, and to create additional content for their churches and for people who are interested in what the church has to offer. Another idea that I have are TikTok style teaching or inspirational videos. So while podcast is long form, I think TikTok style videos are the best, like zig to the zag of that where they are, uh, short. So podcast, really no, no matter how long it is, you can go as long as you want. TikTok, make it as short as humanly possible, and perhaps to even marry those two, just film your podcasts and then cut out clips of from the podcast.

Nick Clason (19:43):
And then the short videos can serve as both inspirational and educational, but they can also serve as an advertisement of sorts or a marketing technique for your podcast. So you post on your social channel some of those short clips, and then people begin to discover and realize that there's a longer form version of this out there via audio podcast or even video podcast. I mean, if you're gonna capture the, the video, uh, and you have the bandwidth for it, there's really no reason to then marry the, the audio and the video, put it together, and then just create a video based podcast as well. And then idea number three that I have eBooks right, the, in the same vein, you are a professional content creator. So just take the content that you have that's good, that's useful, that's beneficial that you have studied, that the Holy Spirit has laid on your heart, and that you then are now, uh, presenting and showing to your church congregation.

Nick Clason (20:40):
Take that and put package that in a way that makes it available for people. Why maybe you, uh, maybe it hits a different audience than those who are in the church on Sunday morning. Maybe they weren't there on Sunday morning, but it's still something that's out there and that's available for them to do, right? Like if you're a pastor and you create like three ideas for studying God's word, you can create that in an infographic or an ebook or something like that, and you can offer that to your church and you have that to live on in perpetuity. Meanwhile, if you preach that sermon on March 12th, 2016, that's lost back on March 12th, 2016. But if you repurpose some of that content, then anytime anyone has a question about, Hey, how do I spend time with God, Jack? You know, I created this resource, and you just pull it back out or you, you post it on your website or you have it somewhere that's accessible, that's available for people to come to, for you to share with them.

Nick Clason (21:37):
And that's, I think another way that you can help kind of, uh, rejuvenate or repurpose some of your already created content into something that feels fresh. It isn't fresh, but it's beneficial and it's helpful to people's spiritual growth and their journey and their information and understanding of God's word. All right, question number four. What are the top five apps that I as a youth pastor and as a, uh, content creator used on my phone often? Number one is Google Drive. I would be sunk without Google Drive. I store all of my photos, all of my videos on Google Drive, and they sit there and then I download them off of Google Drive and then I post them and then I can delete the storage off of my phone. So that is the first thing. I would absolutely be lost without it. I use it both for business and for personal, and I can toggle very easily between both of those accounts in my Google Drive.

Nick Clason (22:33):
Do it often, do it all the time. The other app on my phone that I use a lot is Cap Cut. There are templates galore out there, and TikTok, um, honestly is pushing cap cut templates right now. So if you post a tick, uh, cap cut template, you can go viral pretty easy. Um, I have not had as good of luck with that on TikTok, but you know, where I have is YouTube shorts. I can get videos up over a thousand views pretty easily just by using a cap cut template. Uh, another thing that I use is gonna sound weird, but I use my Google Chrome app all the time. And if I post something that I created in TikTok by itself, then I go into Google Chrome and I search, download TikTok video without watermark, I go to the very first search engine result there.

Nick Clason (23:18):
I paste the link from my TikTok video, I download it, I copy the caption that I, that I created in TikTok. I go over to Instagram and I post it and I paste the, the caption and then I go over to YouTube shorts and I post the video and I paste the caption. And that is one of the quickest, easiest and hackiest ways for me to get the TikTok, uh, watermark off of my videos and onto other social media platforms. Couple others that I use that are just kind of for me, uh, cast box. I'm an Android guy, so I don't have the purple podcast app for podcasts, but I listen to podcast galore. Like I told you at the beginning. I was in Disney World last week and I got behind on my podcast. So I have something like 60 podcasts in my catcher right now that I need to, uh, pound through.

Nick Clason (24:06):
I also am subscribed to maybe way too many, and so I might need to cut some of those back. But I listen to podcasts a lot. I have a decent commute and so, um, I'm able to, you know, listen to them as I go. And finally, one, uh, that I don't use a ton, but it's good to have there for reference is Kindle. I use Kindle across all of my devices. Uh, if I'm reading some sort of book for work, I try to get it in a Kindle version. That way I don't have to lug the book with me. Or if like I'm at a doctor's or dentist's office and I wanna sit and wait for a minute, I can pull it open and read wherever I am on my phone, on my iPad, on my computer. Um, and then I can quickly reference back to other things, other books, other, um, ideas that I've read before.

Nick Clason (24:49):
If I want to use them for something on social media or whatever the case might be, those are five must have apps that I use on a pretty frequent and regular basis to help make my life easier as a social media manager in a church. Well, hey everyone. So glad you hung out with me on this episode. And if you're on the YouTube stream, you're looking at my Avengers mug right now. Glad that you hung out and you stuck around as always. Transcript hybridministry.xyz, give us a light, give us a rating, give us a share, give us a review. All those things would mean the world to us. And as a token of my and our appreciation back to you, we would love to give you our 100% completely free ebook title. Have I already ruined my church's TikTok account? The answer is no. But go download the book so that you know how to use and post to TikTok whenever, and however you want, head to the link in the show notes for that. And without any further ado, we're gonna get you outta here. Thanks for hanging out. Don't forget to, as always, stay hybrid.

]]> 3 Church Communications Questions
In this episode Nick Answers the following questions
•Should I focus on my church website or social first?
•There are too many announcements in my church, what do I do?
•What are Digital Media Ideas for Churches in 2023?
•And just for fun, what are my top 5 cell phone apps?

You can get full episode transcripts at:
http://www.hybridministry.xyz/051

You can watch the show at:
http://www.youtube.com/@clasonnick

TikTok:
http://www.tiktok.com/@clasonnick

Instagram:
http://www.instagram.com/hybridministry

SHOWNOTES
http://www.nucleus.church

TIMECODES
00:00-02:45 Intro
02:45-07:36 Should My Church Focus on Social Media or Website?
07:36-17:06 There are too many announcements to make, what do I do?
17:06-21:56 What are Digital Media Ideas for Churches in 2023?
21:56-25:03 What are my Top 5 Cell Phone Apps as a Content Creator
25:03-26:02 Outro

TRANSCRIPT
Nick Clason (00:01):
Well, hey everybody. Welcome back to another episode of the Hybrid Ministry Show. In this episode, we are going to be answering three pressing and one maybe not so pressing church communication related questions. Before we do, excited to have you with us. I am here drinking my coffee Joffreys if you know, you know, in my new Avengers mug, cuz we just got back from Disney World. It was amazing. Uh, I took a week off from recording and editing and all the things, but you missed nothing cuz we did some peer recording. So you are all set to go. Anyway, pumped about that. If you, uh, want to see any of the recaps of that stuff, it is on my YouTube channel, my TikTok, or if you just wanna see me hold my new Avengers mug that is currently streaming on YouTube right now as well. If you're just listening to this, you can go to the link in our show notes and hit the YouTube button, hit the subscribe, hit the bell, hit the, like, all those things are good for the algorithm.

Nick Clason (01:03):
Help us get found. If you're just watching on YouTube and you're like, wait, this is a podcast. Yes it is, it's a podcast. Come hang out with us. Link in the show notes for that in every single episode we provide for you and 100% completely free transcript. Just head to the website and check it out. And, uh, in addition to that, we have a completely free ebook. It is basically your step-by-step guide on how to create a TikTok, post it, save it, and then post it to other social platforms so that you can be up on what's going on social media right now, vertical video is king and it is giving the church a leg up for one of the very first times in social media history. So we don't want you to be missing out on that. Finally, hey, if you are here, a rating, a review would be incredible.

Nick Clason (01:51):
It really helps us get indexed and found and helps get this word out to other people. So if you feel so inclined to leave a rating or a review, we would just absolutely love that. Without any further ado, let's dive into these three pressing and one not so pressing church communication questions. They are going to be question number one, what should I focus on first? Social or my website? Question number two, there are altogether too many events happening at my church to effectively announce anything. What do I do? I have some advice on that. And what is the best digital media for churches in 2023? What should I be doing? And they're maybe not as popular out there. Like, what are some ideas? And finally, what are my top five used apps on my phone? So there you go. That's what we're diving into. Let's go.

Nick Clason (02:46):
Okay, question number one, what should I focus on? Should it be social or should it be my website? And this one's, honestly, my personal estimation, pretty easy. I think the answer should be your website. Here's a couple reasons why. It is your home base. If you create your website, you own it. You are the, you are the primary real estate manager of it. If you're on social media and you're growing a following over there, you should do that as well. But if you had to pick between one or the other, social media is a little bit finicky because it changes its rules. I e the algorithm you've been there before where someone's gotten big on, on some sort of platform, whether it be Facebook or Instagram or TikTok. And then one of those platforms shifts underneath them, the algorithm, and they're no longer getting found.

Nick Clason (03:38):
Their videos are not getting as many plays, they're not getting as many likes, and that's because they are not the owner of their content. They're on borrowed or rented space on social media. Meanwhile, on your website, you can make it everything that you need or want it to be. And I honestly recommend, and I, this is not an original idea with me at all. I stole this one 1000% from the guys up at Pro Church Tools Nucleus Church, but make it your centralized hub. The reason for that is because like on social media, for example, you might post, uh, a fleeting thought or an idea or a devotional or, uh, engage in ministry in the dms in some sort of way with people. However, if, if you are using social media as your primary vehicle for announcements, if it is a glorified billboard, then people are going to be like, wait, I saw that post a couple of weeks ago, let me scroll back and try and find it.

Nick Clason (04:37):
That's a pain in the butt, man. But if you put it on your website and if they know, if people know that it's on your website, then what you can do is you, when they ask you a question, you can be like, Hey, yeah, the answer is whatever. But also it's on the website. Anytime you need that and you do that a few times to any individual person and they learn, you kind of start to feel like a jerk, like early on with it. Like we're in that phase right now. We just got a website that we are dumping everything too. I told you a couple episodes ago, it's not exactly what I hoped it would be. I want to go with like a nucleus site. Uh, but we have to go, you know, with our church communications people. Uh, I, I work in our youth mystery department and so like I have to make sure that what I'm doing jives with the rest of the church, which I totally get and I'm am in support of that.

Nick Clason (05:28):
Um, however, because of that, the website has certain things on it that we just, we are not able to kind of work around ourselves yet. And so, uh, anyway, all that to be said, it's still a full service location. And so if a parent or someone's like, Hey, you send an email a couple weeks back, where was that information about? Or what you can just say, yeah, yeah, you know, camp deadline is May 31st, but also did you know that it's on the website at film url? And you say that, you just start saying that a bunch, right? And it becomes like a part of your, like vernacular a part of your answer. And that's why I think that you should go website first because website is your own real estate. It's the equivalent of owning or renting an Airbnb from somebody for vacation, which can be fun, it can be exciting, it can be sexy.

Nick Clason (06:23):
And you have like all your stuff. Like that's kinda like social media, right? It's kind of fun, it's kind of exciting and it might even feel a little more sexy than building out a full website. But at the end of the day, you don't own it. It's owned by Mark Zuckerberg or someone in China who, whoever's owning TikTok or the YouTube gods that be that pick the algorithm. But if you own your house, it's not as fun. You know, when the HVAC system goes out that it's on you to fix. You can't just call the owner or call the landlord. Like that's your responsibility because it's your house and you own it, however, it's yours and you build equity in it and you get to ride the housing market and it's all the unseen, not as fun, not as glamorous, not as shiny things, but it is still better.

Nick Clason (07:09):
That's how we, we all know, like when you own a house, it's better. However, it's more of a pain in the butt and it's not as shiny, it's not as glamorous, but it's better. So that's what I would recommend. I would recommend if you have to pick between the two social or website, definitely lean website. Make sure that you own your real estate, your videos, your uh, announcements, your, uh, people are aware of where to go and what to do when they get there. Okay? There are too many ministries and too many events vying for attention and wanting to be announced. What do I do? Well, I would create some sort of rubric, some sort of, uh, church communications, uh, ranking system. And you have to make a determination and certain things get certain priority, right? Like the Easter service, which affects the entire church body is going to get all the publicity and all the stage time.

Nick Clason (08:10):
Meanwhile, the woman's bunko night, while still important and still matters and no hard feelings to Phyllis who's planning it, uh, is not going to maybe get the same amount of announcement or same amount of run, but you know how it goes, right? You don't announce it. And now Phyllis is angry because you didn't announce her thing from the stage, but you got Pastor John over here who needs the Easter announcement to go out as well. And so you're trying to make Phyllis and Pastor John both happy, but you work for Pastor John and Phyllis is just this like, uh, volunteer sweet old lady who's volunteering for the women's ministry, but you work for Pastor John, right? And so that's kind of, that's what maybe the mental gymnastics are that you're going through when you're determining what to announce and how to announce it. Now here's the thing.

Nick Clason (08:59):
I think that churches have very much fallen in prey to announcements being a one track sort of thing. It being the announcement time on Sunday morning from the platform. And that's it. And that's just simply not true. So, uh, while you can create your, uh, rubric and you can grade like, okay, the woman's bunko night, unfortunately we don't have enough space for these announcements. Uh, and so it's gonna get bumped from the Sunday morning announcement time. However, there are other channels and other avenues in which you can lean into and which you can help create so that people are in the loop about what is going on. And so create your rubric, create your metric or your grading system about what pops through what actually gets a stage announcement so that you're not, you know, announcing 25 things, you're announcing only a handful of things or, or honestly, if I could find a way, I would make it be announcing only one thing so that people really know it.

Nick Clason (09:58):
And then really craft that announcement to be good and well done. Um, captivating, inspirational, perhaps try and find a way to share a story. People are gonna connect to a story, especially a story about life change and then announce it. But then, yeah, you did, you left Phyllis's, uh, bunko on the cutting room floor. So what are you gonna do? So there are multiple communications avenues and I wanna just kinda like, uh, stream of consciousness, rapid fire, some of the ones that I have, uh, or that are in my brain and maybe, and so doing that, that sparks something that works for you and uh, you can use that in your setting as well. But, uh, one of them is your pre-roll, right? As people are coming into service, utilize that time with rotating or scrolling announcement slides. It's not very innovative, I know, and it might even seem outdated and antiquated, but it is, I think, worth it because you have a very captive audience, people filtering in, sitting down, looking ahead at a screen.

Nick Clason (10:57):
And you can have announcements, you can have things popping through, obviously. Also you can utilize, uh, your social media channels on there though. What I would do is I would try and lean into what social media is made for. So for example, instead of just posting graphics on reels or TikTok or just like graphics on your Instagram or Facebook feeds, I would find a way to creatively, uh, do memes or games or, uh, silly like p o v type content. But you do those things and it, it adjacently announces your event while also being something on there that is, uh, leaning towards entertainment. Uh, also think about signage. Where is the signage and what is the available signage in your church? Could be bathroom signage, which is one of my favorites. Having a sign above urinals for men is a great place to put something because why no man wants to look side side.

Nick Clason (11:53):
So look good straight ahead. Okay? Uh, you also got banners if you have like a table setting, like we, in our student ministry, we have a table setting, um, where like people sit around round tables and there's a like clear placard that sits right in the middle. You can do tabletop type announcements or tabletop type signs. You also have your work weekly church email and then also your weekly stage announcement, right? And then I think every announcement, no matter what should get included into your one-stop centralized hub, your one stop website so that everybody knows no matter what to always go there. So even if they see Bunco in the pre-roll, but they're like, ah, shoot, I didn't catch all the details, that's okay, because they know it's on the website, right? It's the same thing. That's true of like, if you watch a movie trailer, if you watch a movie trailer online, you're like, man, I have to go see the new Marvel movie.

Nick Clason (12:48):
Yeah, you do. But what it didn't do was it didn't pop up an end card at the end of the trailer and say your hometown, your movie theaters and the showing times for each day for the next week. No, it puts the onus on you If you wanna see the movie, if you wanna go to Bunko night, then you will chase down that information. Historically, what's been the issue, churches haven't done a very good job of making that information readily available. They think they do by, by including it in the announcement or the graphic is like a bunko thing. And then it's just got like worlds and worlds of text, like six 30 to eight in the f building with Phyllis. And uh, if you want to go make sure you email Phyllis at flower lady 37 29 aol.com cuz apparently Phyllis is still using aol.

Nick Clason (13:38):
And, uh, if you have questions, you can swing by the welcome desk in the front lobby. And you see what I'm saying? Like, instead, if you streamline everything and you say Bunco Night Info app, boom, your website, everything you go to your website provides itself as a bit of a backdrop. Now let me give you one of my favorite church communications hacks of all time. And that hack is, this is, this is a little bit not a pet peeve, but I I just, I think that you're missing an opportunity if you do it this way. So for example, I am an author on Download Youth ministry, and one of the things that has made very famous, made very available are five minute countdowns. They put the five minute countdown on, um, right, you know, five minutes before the service is supposed to start. And that's a very popular thing.

Nick Clason (14:28):
Our churches do it. Your church probably has some sort of iteration of a five minute countdown. One of my pet peeves, or one of the things I just honestly think is a little bit of a miss is that you have a, a lot of churches, they'll have a pre-roll and then at the five minute mark, they'll switch off of the pre-roll to this five minute countdown. Um, and this actually happened yesterday where I was gonna church. I looked around five, there were, I don't know, probably like 20% of the people that were going to end up being in the service, um, or that ended up being in the service at that time. And they switched off the pre-roll, which was very information and announcement heavy to a generic, um, a good, very good like cinematic good, uh, picture and encapsulation of the church and the life of the church and like serving and events and all the things, but no information.

Nick Clason (15:21):
And in that five minute time, it went from 20% of the service to probably like 70, 80% of the service. And all the people that walked into the room at that moment, they didn't get any of that benefit of the pre-roll. And if they got in there a minute early, if the pre-roll was still rolling, they could sit there and they could still see the last little bit of the pre-roll. They would still catch some of the things and maybe, maybe Bunco would roll in front of them and then they would know, oh, Bono's coming up. And so one of my favorite hacks is create a pre-roll and, and create a dynamic pre-roll if you have what it takes, one that's video based and all the things. And then, and instead of swapping a five minute countdown, just create a loop and then put a five minute countdown on through pro presenter or just throw a five minute overlay on a video and render out two videos, one without a five minute countdown, one with a five minute countdown.

Nick Clason (16:17):
And so that way when they switch from the pre-roll to the five minute countdown, the sa it's the same thing. That's, that's what I do in my ministry. It's the same video. Just one has a five minute countdown timer on it, one does not. And that's one of my favorite hacks because I believe that you have a captive audience of people filtering into your auditorium. They are actually paying attention to the screen once it starts counting down, or they should be at least because they don't want to be late or they have to get from one place to the other. And so in so much as paying attention, the theory then is that they're at least going to be mildly aware of the other announcements that are going on behind the five minute countdown. So that's one of my favorite hacks for you as a church communications person.

Nick Clason (17:01):
Hope it's helpful. Let me know if you implement it. Let's move on to question three. What are three digital media ideas for churches in 20 20, 20 23 that aren't as popular? So idea that I have number one that I don't think is as popular now, they're very popular, don't get me wrong, but they may not be as popular with churches are podcasts. And I don't just mean your Sunday sermon podcast, though, you 100% should be doing that. It's probably the lowest hanging fruit and the most available opportunity for you to start regularly posting podcasts and a podcast catcher. But I also think what about finding ways to create podcasts that educate, that explain, um, different facets of faith or spiritual disciplines or fill in the blank, right? But podcasts I think are an amazing tool that churches should be leaning into as churches. Church leaders and pastors are professional content creators.

Nick Clason (18:02):
And so your people, you are creating content for them every single week on a Sunday morning. And for quite frankly, it is a lecture style piece of information that you are creating for your church. So why are you not taking that skill that you have honed that you are good at? Um, and honestly, maybe you're like, well, I'm, I'm the senior pastor, like I don't have time. Maybe you work at a church with additional other staff and pastors who don't preach as often as you. Maybe this would be an outlet or an avenue for them to exercise their teaching gift to grow in what their, uh, and what God has given to them. Uh, but they don't have time or you don't have time or the sermon preaching calendar doesn't allow for the time or the space for them to get a lot of stage time.

Nick Clason (18:47):
That's okay. You can give this other outlet, this other avenue for them to exercise those gifts for them to teach people via podcast. So I think podcasts are a really creative way and a really potentially effective way for churches to lean in, um, and to create additional content for their churches and for people who are interested in what the church has to offer. Another idea that I have are TikTok style teaching or inspirational videos. So while podcast is long form, I think TikTok style videos are the best, like zig to the zag of that where they are, uh, short. So podcast, really no, no matter how long it is, you can go as long as you want. TikTok, make it as short as humanly possible, and perhaps to even marry those two, just film your podcasts and then cut out clips of from the podcast.

Nick Clason (19:43):
And then the short videos can serve as both inspirational and educational, but they can also serve as an advertisement of sorts or a marketing technique for your podcast. So you post on your social channel some of those short clips, and then people begin to discover and realize that there's a longer form version of this out there via audio podcast or even video podcast. I mean, if you're gonna capture the, the video, uh, and you have the bandwidth for it, there's really no reason to then marry the, the audio and the video, put it together, and then just create a video based podcast as well. And then idea number three that I have eBooks right, the, in the same vein, you are a professional content creator. So just take the content that you have that's good, that's useful, that's beneficial that you have studied, that the Holy Spirit has laid on your heart, and that you then are now, uh, presenting and showing to your church congregation.

Nick Clason (20:40):
Take that and put package that in a way that makes it available for people. Why maybe you, uh, maybe it hits a different audience than those who are in the church on Sunday morning. Maybe they weren't there on Sunday morning, but it's still something that's out there and that's available for them to do, right? Like if you're a pastor and you create like three ideas for studying God's word, you can create that in an infographic or an ebook or something like that, and you can offer that to your church and you have that to live on in perpetuity. Meanwhile, if you preach that sermon on March 12th, 2016, that's lost back on March 12th, 2016. But if you repurpose some of that content, then anytime anyone has a question about, Hey, how do I spend time with God, Jack? You know, I created this resource, and you just pull it back out or you, you post it on your website or you have it somewhere that's accessible, that's available for people to come to, for you to share with them.

Nick Clason (21:37):
And that's, I think another way that you can help kind of, uh, rejuvenate or repurpose some of your already created content into something that feels fresh. It isn't fresh, but it's beneficial and it's helpful to people's spiritual growth and their journey and their information and understanding of God's word. All right, question number four. What are the top five apps that I as a youth pastor and as a, uh, content creator used on my phone often? Number one is Google Drive. I would be sunk without Google Drive. I store all of my photos, all of my videos on Google Drive, and they sit there and then I download them off of Google Drive and then I post them and then I can delete the storage off of my phone. So that is the first thing. I would absolutely be lost without it. I use it both for business and for personal, and I can toggle very easily between both of those accounts in my Google Drive.

Nick Clason (22:33):
Do it often, do it all the time. The other app on my phone that I use a lot is Cap Cut. There are templates galore out there, and TikTok, um, honestly is pushing cap cut templates right now. So if you post a tick, uh, cap cut template, you can go viral pretty easy. Um, I have not had as good of luck with that on TikTok, but you know, where I have is YouTube shorts. I can get videos up over a thousand views pretty easily just by using a cap cut template. Uh, another thing that I use is gonna sound weird, but I use my Google Chrome app all the time. And if I post something that I created in TikTok by itself, then I go into Google Chrome and I search, download TikTok video without watermark, I go to the very first search engine result there.

Nick Clason (23:18):
I paste the link from my TikTok video, I download it, I copy the caption that I, that I created in TikTok. I go over to Instagram and I post it and I paste the, the caption and then I go over to YouTube shorts and I post the video and I paste the caption. And that is one of the quickest, easiest and hackiest ways for me to get the TikTok, uh, watermark off of my videos and onto other social media platforms. Couple others that I use that are just kind of for me, uh, cast box. I'm an Android guy, so I don't have the purple podcast app for podcasts, but I listen to podcast galore. Like I told you at the beginning. I was in Disney World last week and I got behind on my podcast. So I have something like 60 podcasts in my catcher right now that I need to, uh, pound through.

Nick Clason (24:06):
I also am subscribed to maybe way too many, and so I might need to cut some of those back. But I listen to podcasts a lot. I have a decent commute and so, um, I'm able to, you know, listen to them as I go. And finally, one, uh, that I don't use a ton, but it's good to have there for reference is Kindle. I use Kindle across all of my devices. Uh, if I'm reading some sort of book for work, I try to get it in a Kindle version. That way I don't have to lug the book with me. Or if like I'm at a doctor's or dentist's office and I wanna sit and wait for a minute, I can pull it open and read wherever I am on my phone, on my iPad, on my computer. Um, and then I can quickly reference back to other things, other books, other, um, ideas that I've read before.

Nick Clason (24:49):
If I want to use them for something on social media or whatever the case might be, those are five must have apps that I use on a pretty frequent and regular basis to help make my life easier as a social media manager in a church. Well, hey everyone. So glad you hung out with me on this episode. And if you're on the YouTube stream, you're looking at my Avengers mug right now. Glad that you hung out and you stuck around as always. Transcript hybridministry.xyz, give us a light, give us a rating, give us a share, give us a review. All those things would mean the world to us. And as a token of my and our appreciation back to you, we would love to give you our 100% completely free ebook title. Have I already ruined my church's TikTok account? The answer is no. But go download the book so that you know how to use and post to TikTok whenever, and however you want, head to the link in the show notes for that. And without any further ado, we're gonna get you outta here. Thanks for hanging out. Don't forget to, as always, stay hybrid.

]]> Episode 050: Dude, My Kids are Obsessed with YouTube. What does this mean for the future of the church and Generation Alpha? https://www.hybridministry.xyz/050 a3ef0a93-ba70-4be4-b4d4-05f2173a6da3 Thu, 22 Jun 2023 04:00:00 -0500 Nick Clason 050 Dude, My Kids are Obsessed with YouTube. What does this mean for the future of the church and Generation Alpha? full Nick Clason In this episode, titled, "Dude, My Kids are Obsessed with YouTube. What does this mean for the future of the church and Generation Alpha?" we're going to explore what Google has to say about why kids are obsessed with YouTube. We're going to look into the analytics and some stats about Generation Alpha, and finally some implications for our churches moving forward. 22:41 no In this episode, titled, "Dude, My Kids are Obsessed with YouTube. What does this mean for the future of the church and Generation Alpha?" we're going to explore what Google has to say about why kids are obsessed with YouTube. We're going to look into the analytics and some stats about Generation Alpha, and finally some implications for our churches moving forward. FREE EBOOK: https://www.hybridministry.xyz/articles/ebook YOU GOT QUESTIONS? WE GOT ANSWERS: https://www.hybridministry.xyz/contact SUBSCRIBE TO OUR YOUTUBE CHANNEL: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g FOLLOW ME ON TIKTOK: https://www.tiktok.com/@clasonnick?lang=en JOIN US ON INSTAGRAM: https://www.instagram.com/hybridministry/ SHOWNOTES YOUTUBE ARTICLES https://tiptopbrain.com/blog/is-youtube-for-kids-the-pros-and-cons-of-kids-on-youtube/#:~:text=Well%2C%20YouTube%20allows%20kids%20to,to%20learning%20a%20new%20language. YOUTUBE ARTICLE #2 https://join.marketing/blog/youtube/#/ TIMECODES 00:00-03:39 Intro 03:39-09:24 Introduction to Generation Alpha 09:24-15:05 What does the Google Machine have to say about why kids are so obsessed with YouTube? 15:05-20:14 How Generation Z & Gen Alpha's consumption of YouTube might be changing things for the church 20:14-22:41 Outro TRANSCRIPT Nick Clason (00:01): Hey everybody. Welcome back to another episode of the Hybrid Ministry Show. So excited to be with you. I, as always am your host, Nick Clason, along for the ride. And in today's episode, I want to talk about this dude, my kids are obsessed with YouTube. What does this mean for the future? That's what we have on store. So make sure that you stick around. We're gonna talk about Generation Alpha, we're gonna talk about what's unique about YouTube, what I've found through a little bit of research and as well as just give some, as I've done before, some stream of consciousness kind of thoughts. This is what some implications might be for you and for your church moving forward, and how you can rethink the way, potentially the way that you do ministry or the way that you supplement what you do for ministry. Don't want you to forget that we are on YouTube. Nick Clason (00:52): And today I'm going to share a couple of exclusive graphics on the screen, so make sure that you head over there if that's something that you're interested in. Um, you can subscribe to that in the show notes, subscribe like the video. All those things will help. A rating or a review of the show, maybe even a share with a friend. All of that stuff really, really helps us get indexed gets found. And I just wanna say thank you. Like we have had, the last three or four months have been our biggest months by far, by like combined with almost all the other months before that. So we are well on our way to a thousand downloads. So pumped about that, we are almost up to 200 subscribers on YouTube. And so, again, very excited about that. Thank you guys for hanging out. I also want to toss this out there. Nick Clason (01:34): If you're listening, head to the show notes, http://www.hybridministry.xyz, and I'm gonna leave a link for the Q and for a q and a section. If you have questions that you want answered on this show, send them in. What are you grappling with? What are you wrestling through and how can we help be of any sort of assistant answering some of those and just giving some ideas and thoughts about. Again, uh, if you don't know my story, I am a youth pastor, Nick Clason in the trenches at a church in Dallas Fort Worth area. I am doing all the things. I am running the programs. We got Wednesday nights, we got Sunday mornings, and I am also someone who's just passionate about digital and hybrid ministry. Not because I want to forsake the gathering together, but because I want to add supplemental opportunities for you and me and us as a church to show up in the lives of our people, in my case, my students, in potentially your case, your congregation members' lives. Nick Clason (02:26): And so that's the whole mission and desire behind what we're doing here at this show. And so that's what we're gonna be exploring is different social media platforms, church marketing tips, digital communication opportunities, church, social media, and church growth ideas, especially talking about younger generations like Generation Z and Generation Alpha. And so that's in particular what this episode is going to be aimed at is this I idea and this realization that I'm coming to with Generation Alpha. If you don't know Jen Alpha is the, um, most, uh, they are the youngest kids in our student ministry age right now, sixth, seventh, eighth grade. Um, and so we're gonna dive into that a little bit more. Again, so thrilled to have you along in the show. I just wanna let you know one last thing before we dive into the actual content free ebook link in the show notes. Nick Clason (03:20): It will help you and give you your guide from posting a TikTok from zero all the way to finished. Again, thanks so much for hanging out on this, uh, show and let's dive into, dude, my kids are obsessed with you two. What does this mean for the church? First, we're gonna talk about Jen Alpha, so let's go ahead and do that on the other side. All right, so generation alpha, the the oldest generation Alpha was born in 2010. So a little bit of Lucy Goose goosey math that makes them 13 years old. That is what I often do for, um, like age like that. All right, so like someone's 13 years old. I always, if you subtract five, you'll know what grade they're in. That's a little pro tip youth pastor tip that I use. So 13 minus five equals eight. That means that the, uh, oldest Gen Z is eighth grade. Nick Clason (04:12): That means that seventh and sixth grade. So our entire middle school ministry is Gen Alpha. I might have said Gen Z, but I mean Gen Alpha, generation Alpha is basically our entire middle school ministry. So youth pastors, if, if you're a youth pastor like I am, you've been trying to crack the code of Gen Z. Gen Z is high school and in about four years, they're done. We're not worried about Gen Z anymore in student ministry, or we shouldn't be. And you know, some churches are just now grappling with the idea of reaching millennials, bro, millennials are in their forties now. Like I am a millennial. I am 33 years old, I'll be 34 in a couple of months. I am dead in the middle of my working life. I have children and my children are not Gen Z. My children are gen alpha. Um, so 2010 is the bracket. Nick Clason (04:58): So I have two kids, they're born in 2016 and then 2018. So they're square in that Gen alpha range. So a couple of things that are unique about them. 2010, keep in mind about this, right, 2010, for those of you listening, those of you older was the year that the ipo, the iPad was introduced. You might remember that. I remember when I was in college and the iPad was introduced, and when the iPad came out, I thought to myself, wow, who is even gonna use that? That's just an over-inflated iPhone. It doesn't even do anything for you. Now let me ask you this. How many iPads in your life have you owned me? 3, 4, 5, maybe at this point, right? Like at the time it was an ex exorbitant price tag. And I remember when it came out, we all in college, I was in college, all my friends were like, we're not ever gonna get the iPad. Nick Clason (05:47): That's ridiculous. I can do all the same things on my iPhone and carry it around in my pocket. Doesn't even have data then if they did introduce one with data. But I had this really cool opportunity, did an internship one summer in Connecticut, and me and the guy that I was staying with, my host family, we were chatting up one day about the iPad and its functionality. And he worked in Times Square. So I was in Connecticut and he, he commuted down the train an hour into Times Square, worked at a bank in Times Square. And so he had the iPad as a thing to do on the train so that he could work and commute, respond to emails, all those types of things. He got the plan with data, so we're talking about it, whatever. And I get ready to leave after my 10 weeks of staying at their house needing all their food. Nick Clason (06:28): And uh, they give me a going away gift of an iPad, like a brand new iPad. And so I walk into school the next year as almost the only kid in the entire, like sophomore class or junior class, whatever class I was in that had an iPad. In fact, all my friends made fun of me because they, they talked about how like, uh, bougie or how like, um, over the top I was for actually owning an iPad. And there was this hashtag that would go around, it's like hashtag Nick has an iPad. Like it, it was a joke. But my point in saying that is remember when the iPad came out, how long ago that was, how or how recent that might feel to you. That was the same year that the oldest group of generation Alpha kids were born back then when the iPad was created. Nick Clason (07:16): So hopefully that gives you just a little bit of context, a little bit of frame of reference timeline wise about when they were born, when that shift from Gen Z switched over to Generation Alpha. And so my kids, my personal kids are squarely in that Generation Alpha category and they are obsessed with YouTube. And so much so that our Disney plus our Netflix, all those things are not as important as our YouTube premium subscription that we just signed up for. In fact, I'm viewing YouTube Premium as one of my streaming services in my house. And quite frankly, the reason for that is my kids prefer to watch people like Ryan's World or Dude Perfect. Or, um, what's the one Rainbow Friends like on YouTube? So much so that I was like, I wanna get a, um, premium so that I can keep them away from commercials. Nick Clason (08:07): And in one hand, yes, Jen Alpha has a much lower tolerance for commercials than you and I might do, uh, or you and I might have as people who've grown up with traditional broadcast tv, but also like, bro, I'm letting them loose on YouTube. Like I, I want to at least, and I'm in the age with them still where they'll listen to me. They won't be defiant intentionally or disobey intentionally. So they'll watch what I tell them. They're allowed to watch shows that I'm okay with them watching, but I had no control over the ads. And so I bought premium to control the ads. I e get rid of the ads and it's a nice little feature. Um, I, I like it for my phone and stuff like that as well, cuz it's my, my account and then their, so their subsidiary kids' accounts, but they are obsessed with it. Nick Clason (08:51): And so I was, I was just, you know, fighting them again. They're like, Hey, I wanna be on YouTube, I wanna watch you on YouTube. And I'm like, all right, whatever. That's fine. And they're just watching our tv, you know, they don't even really watch it on like their phones or tab, they don't even have phones or, or devices really, but they'll watch it on just like our Smart TVs, our Rokus. And I was like, why are they so obsessed with YouTube? Like what gives, like, why is the deal? And so I just, I wanted to explore that and that's what I wanted to explore in this podcast episode. So let's dive into the next section, which I'm titling, what did the Google machine have to say about this? Let's check it out. Nick Clason (09:26): All right. Like any good millennial parent, I did what we've all done before, right? And I had this idea, and so I asked Google, Google, why do my kids like YouTube so much more than any other shows? And here's what, um, the first result spit out, it said, YouTube allows kids to explore their interest on a whim deeply, easily. And with great entertainment from week to week. Kids can go from, uh, routinely watching videos about plant-based diets to learning a new language. And so basically what I was saying is like that YouTube has just a vast array, a vast library of ideas to allow people to kind of explore. And that's one of the things, especially with Gen Z, I think we started to see that shift. I think that's gonna be even just as true, maybe even more true of generation alpha in the land of they get to tailor make their experience. Nick Clason (10:17): And I think that that right there is going to be a massive shift for churches. I don't think that we should compromise on our standards or our, the truth of the gospel or the truth of the message of Jesus and the fact that he redeems us from our sins and gives us an opportunity to have salvation found in him. But we oftentimes equate that truth of the gospel, that truth of Jesus with, uh, like, like church has to look this way. And if you're not coming to church every single week in person for 52 weeks a year listening to a pastor's sermon first and above all, and then maybe secondarily and ancillary finding community. But first you gotta make sure you go to that worship service. I mean, it's a very fun prolific approach. Uh, we've, we've all learned that marketing the concentric circles Rick Warren. Nick Clason (11:07): And I don't know that that like funnel approach is, or that like large groom gr large room gathering experience is the top of the funnel anymore. I think the top of the funnel is what I'm trying to, to propose to all of you digital and hybrid options and digital and hybrid ministry. And then if someone is interested in custom making their experience, they may not find, I'll just be honest with you, like, and don't crucify me for this, but like, I would rather listen to my pastor sermon o on a run or on my way to work than sit and listen for an hour just to a talking head. Like, I love my pastor, but like I can put it on 1.5 speed. I can get just about all the same experiences out of it. There's really no, and for me, I, I'm always, almost always late cuz I'm, I'm working on something ahead of time cuz my job is to work at church and I'm leaving early cuz I have to get to something else to run something else. Nick Clason (12:02): I'm not talking to almost like a single soul in the auditorium. Like the one element that I really can't get is live praise and worship. That is the one thing that I, I don't think like Spotify or something else digital can replace. That being said, like I do really want that connection, that community. Like that's really important to me. And, and I would almost argue, especially for our younger and next generations, like they want that real authentic like opportunity for connection and community. They want that more than they want a large group gathering auditorium. So I say that to say we have the message of the gospel, but we've equated the, the why or the mission and we've tied it very tightly to our method. And we've said the mission and the method are one and the same. And if you don't love coming to church at eight 30 to listen to a sermon, you don't love Jesus. Nick Clason (12:57): And while again, I think that there are benefits of that, and I think that that's like in a lot of churches, that's the way things are done. And I think that that's not a bad thing necessarily. I do think that in this like create your own experience world, how are we gonna reach people that can literally get on YouTube and watch whatever they want, yet we say, but you gotta do it this way over here. Like how much longer is that experience going to last? And so continuing on YouTube is the second largest search platform in the world, like right behind Google and it's owned by Google. So not only is it the second largest, and it's like, it's not like it's trying to compete with the first one, right? The first one powers the second largest search engine in the world. Some people say it's the third largest. Nick Clason (13:43): And and they would put Google images in between. Again, all three top three owned by Google. 400 hours of content is uploaded to YouTube. Every get this, every minute, 400 hours of content is uploaded to YouTube every single minute of every single day. That is bonkers to me. 1 million, or I'm sorry, excuse me, not million with an m, billion with a b, 1 billion hours of content are watched on YouTube every single day. Crazy. All right, this is from an article. Um, I got a couple different articles that I use to, to get some of these stats from. I'll drop those in the show notes. Um, so check those out. But television viewing figures from across Europe, this is a European art article, are in decline. Children and young adults now watch a third less broadcast television than they did in 2010. So like I said, that graph is up here on the screen if you're watching on YouTube. Nick Clason (14:41): If not, head on over to the show notes and you can check that out. But what I want you to know is that there, that YouTube is changing the game in television and I'm wondering what implications might be for church. So let's dive into some potential church implications on how generation alpha and generation Z consumption of YouTube might be changing things for the church in 2023 and moving beyond. All right, so what are our church implications? What does YouTube and the rise of it have as far as churches are concerned? What are the implications? I mean, here's the thing about churches, right? Like church is a social entity in a lot of ways. And like I know we're like, no, no, no, it's about Jesus and it's about relationship with him and it's not religion, it's relationship, all those things. That's fine. But at the, at the core of the day, like at the end of what we're talking about here, like when people feel connected to a church, it's because they feel connected to the belief system, probably, hopefully first and foremost, but then secondarily the community that they've found there. Nick Clason (15:39): And so if students, people, kids, parents, adults, anyone are not connected to the rest of the people, the rest of the larger organization of the church, they're not gonna stay in the church. And so the reality about this, this is very simple, this is very basic. I'm not trying to say anything honestly, really profound to be a part of a church. You're either a part of it or you're not a part of it. Like that's it, right? There's really only two options. You either feel a part of it or you don't feel a part of it. And there's all sorts of in between about people who maybe feel in the margins are trying to get a part of it, can't get a part of it, are not really trying to get a part of it, and are not really connected. But other people maybe like their parents are super connected. Nick Clason (16:16): There's all sorts of stuff in between. But at the end of the day, you either feel connected or you don't feel connected, okay? And like I said, there may be some gray, some nuance in there, but if you're not feeling connected, the reality is this, is that, is that your like tie to your church, your interest in your church is not gonna be that elevated based off of what we typically offer. And so how are we going to find ways, find inroads into our people's lives, potentially through YouTube? Uh, I said this a while back, 70, I think three or 79% of, um, people have at one point in time watched some sort of explainer how to video on YouTube. That's a great spot for churches to just start. How to read your bible, how to find accountability, how to pray short form, long form, long form clipped into short form. Nick Clason (17:07): There's all kinds of opportunities there. And you're probably thinking, I don't have time for this. I get it. That is where like there has to be a, a vision and a mission like fueling behind this idea. Like we are going all in on this because this matters to generation Z and generation Alpha and the younger people in our church. It may not be the biggest like priority for your top givers and donors in their forties, fifties, and sixties, but it matters to the younger generation. So how can we do that? Recently I was talking to a church and the funniest part about this is that, um, we had met where we had a planned meeting on the calendar with two youth pastors from another church in town. And they walked in as me and my boss and my other coworker associate were all, um, filming a TikTok video. Nick Clason (17:57): And it was one of those tos where it was like, do you know it or do you not know it? And the the theme was high school musical songs, and if you knew it, you went to one side of the, the frame on the camera, and if you didn't, you went to the other and they walked in on us doing that. Uh, but of course that led to a conversation like, what, what were you guys doing? How often do you post a TikTok? What's your philosophy and strategy behind it? But they told us that they were a youth ministry with 800 kids coming at one point in time and they don't have those numbers anymore. And so we like, that got me thinking like, again, the 800 kids that were a part of the church back in the day, why are kids less and less interested in church? Nick Clason (18:35): And I think it's because there's more and more opportunity out there for them. And a lot of times our response to that is, well then we need to get kids off phones. We need to get kids off social media and get them back in church. And that could work, like, that could modify their behavior to make that happen. Um, but are they really there? Is their heart really in it at that point? Um, and the then the question I thought of was like, well then what was the commitment level of the 800 back in the day? Was it just the best, most poppin social gathering to come to? Or was it, um, they felt forced, they felt expected, they had not as much, you know, distraction opportunity as they do now. And so maybe the, the quality of those 800 though, the quantity was there, the quality wasn't maybe now same thing. Nick Clason (19:26): The quality is there and the quantity is not. How do you raise, how do you raise both? And I think one way that you can raise both is to lean into this hybrid ministry. How can you on YouTube with 400 hours uploaded every minute with 1 billion, um, what was it? 1 billion, 1 billion hours of content watched every single day with 1 billion hours of content watched every single day. How can you lean into that, um, as a church and show up where it matters most in people's everyday lives? What matters most is not showing up on YouTube. I want to be clear, but what matters most is showing up in people's lives on a regular and consistent basis and maybe in the unexpected zones, i e not just the times you're expected to show up Wednesday nights and Sunday mornings. Well, hey everyone, thanks so much for hanging out on this episode. Nick Clason (20:19): I hope that just this kind of brain dump thought process, like live reaction to me exploring why in the world do my kids like YouTube so much? What does it mean for our churches helped? I still don't really know the actual why. I think it just gives them like their own control, their own algorithm selection. The algorithm shows them more and more of what they wanna watch and I think that they enjoy that. You know, um, some of the other streaming platforms are trying to sort of adapt that sort of algorithm ai thought process into what they're doing. I mean, so the reality is like they're still losing right to YouTube, like they're still losing to YouTube. And so, um, I just think that that trend is worth noticing. And uh, one of the reasons I notice it is, is threefold. One, I'm, I'm the church communication guy in our student ministry. Nick Clason (21:04): Two, I'm a youth pastor, so I interact with generation Alpha on a regular basis. Three, I'm the dad of generation alpha kids, like little, little kids, um, who are going to shape the future generations. And so those three things I'm noticing, and I hope that in immunos in them you find that advantageous and useful for your church to not grow outdated and stale, but to continue to grow young and and relevant to the students, kids and younger people in your congregations. Again, thanks so much for hanging out. Hey, I do wanna give you an update In episode 48, I talked about a shift in my content, what I'm doing now, and I did recently notice an uptick in my engagement and my views by focusing more on, on quality overt quantity. Um, and so again, I said in that episode it came down to just a margin or just like a capacity issue. Nick Clason (21:54): Um, and so the fact is, I have noticed that going up, going up and I did talk several episodes back about a posting service kind of tanking my YouTube shorts views, my YouTube shorts views have finally bounced back. And I'm so grateful for it and I think it's because I, I fed it more quality content that people would hopefully interact with and engage with more frequently. So I just wanted to give you that update. I've always told you I'm gonna keep it real with y'all here. And so that's just me trying to do that. Hey again, thanks so much for hanging out and uh, we will talk next time and don't forget, and as always, stay hybrid. YouTube, Generation Z, Generation Alpha, Pastor, Church Growth, Church Marketing Tips, Church Social Media, TikTok, Instagram In this episode, titled, "Dude, My Kids are Obsessed with YouTube. What does this mean for the future of the church and Generation Alpha?" we're going to explore what Google has to say about why kids are obsessed with YouTube. We're going to look into the analytics and some stats about Generation Alpha, and finally some implications for our churches moving forward.
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SHOWNOTES
YOUTUBE ARTICLES
https://tiptopbrain.com/blog/is-youtube-for-kids-the-pros-and-cons-of-kids-on-youtube/#:~:text=Well%2C%20YouTube%20allows%20kids%20to,to%20learning%20a%20new%20language.
YOUTUBE ARTICLE #2
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TIMECODES
00:00-03:39 Intro
03:39-09:24 Introduction to Generation Alpha
09:24-15:05 What does the Google Machine have to say about why kids are so obsessed with YouTube?
15:05-20:14 How Generation Z & Gen Alpha's consumption of YouTube might be changing things for the church
20:14-22:41 Outro

TRANSCRIPT
Nick Clason (00:01):
Hey everybody. Welcome back to another episode of the Hybrid Ministry Show. So excited to be with you. I, as always am your host, Nick Clason, along for the ride. And in today's episode, I want to talk about this dude, my kids are obsessed with YouTube. What does this mean for the future? That's what we have on store. So make sure that you stick around. We're gonna talk about Generation Alpha, we're gonna talk about what's unique about YouTube, what I've found through a little bit of research and as well as just give some, as I've done before, some stream of consciousness kind of thoughts. This is what some implications might be for you and for your church moving forward, and how you can rethink the way, potentially the way that you do ministry or the way that you supplement what you do for ministry. Don't want you to forget that we are on YouTube.

Nick Clason (00:52):
And today I'm going to share a couple of exclusive graphics on the screen, so make sure that you head over there if that's something that you're interested in. Um, you can subscribe to that in the show notes, subscribe like the video. All those things will help. A rating or a review of the show, maybe even a share with a friend. All of that stuff really, really helps us get indexed gets found. And I just wanna say thank you. Like we have had, the last three or four months have been our biggest months by far, by like combined with almost all the other months before that. So we are well on our way to a thousand downloads. So pumped about that, we are almost up to 200 subscribers on YouTube. And so, again, very excited about that. Thank you guys for hanging out. I also want to toss this out there.

Nick Clason (01:34):
If you're listening, head to the show notes, http://www.hybridministry.xyz, and I'm gonna leave a link for the Q and for a q and a section. If you have questions that you want answered on this show, send them in. What are you grappling with? What are you wrestling through and how can we help be of any sort of assistant answering some of those and just giving some ideas and thoughts about. Again, uh, if you don't know my story, I am a youth pastor, Nick Clason in the trenches at a church in Dallas Fort Worth area. I am doing all the things. I am running the programs. We got Wednesday nights, we got Sunday mornings, and I am also someone who's just passionate about digital and hybrid ministry. Not because I want to forsake the gathering together, but because I want to add supplemental opportunities for you and me and us as a church to show up in the lives of our people, in my case, my students, in potentially your case, your congregation members' lives.

Nick Clason (02:26):
And so that's the whole mission and desire behind what we're doing here at this show. And so that's what we're gonna be exploring is different social media platforms, church marketing tips, digital communication opportunities, church, social media, and church growth ideas, especially talking about younger generations like Generation Z and Generation Alpha. And so that's in particular what this episode is going to be aimed at is this I idea and this realization that I'm coming to with Generation Alpha. If you don't know Jen Alpha is the, um, most, uh, they are the youngest kids in our student ministry age right now, sixth, seventh, eighth grade. Um, and so we're gonna dive into that a little bit more. Again, so thrilled to have you along in the show. I just wanna let you know one last thing before we dive into the actual content free ebook link in the show notes.

Nick Clason (03:20):
It will help you and give you your guide from posting a TikTok from zero all the way to finished. Again, thanks so much for hanging out on this, uh, show and let's dive into, dude, my kids are obsessed with you two. What does this mean for the church? First, we're gonna talk about Jen Alpha, so let's go ahead and do that on the other side. All right, so generation alpha, the the oldest generation Alpha was born in 2010. So a little bit of Lucy Goose goosey math that makes them 13 years old. That is what I often do for, um, like age like that. All right, so like someone's 13 years old. I always, if you subtract five, you'll know what grade they're in. That's a little pro tip youth pastor tip that I use. So 13 minus five equals eight. That means that the, uh, oldest Gen Z is eighth grade.

Nick Clason (04:12):
That means that seventh and sixth grade. So our entire middle school ministry is Gen Alpha. I might have said Gen Z, but I mean Gen Alpha, generation Alpha is basically our entire middle school ministry. So youth pastors, if, if you're a youth pastor like I am, you've been trying to crack the code of Gen Z. Gen Z is high school and in about four years, they're done. We're not worried about Gen Z anymore in student ministry, or we shouldn't be. And you know, some churches are just now grappling with the idea of reaching millennials, bro, millennials are in their forties now. Like I am a millennial. I am 33 years old, I'll be 34 in a couple of months. I am dead in the middle of my working life. I have children and my children are not Gen Z. My children are gen alpha. Um, so 2010 is the bracket.

Nick Clason (04:58):
So I have two kids, they're born in 2016 and then 2018. So they're square in that Gen alpha range. So a couple of things that are unique about them. 2010, keep in mind about this, right, 2010, for those of you listening, those of you older was the year that the ipo, the iPad was introduced. You might remember that. I remember when I was in college and the iPad was introduced, and when the iPad came out, I thought to myself, wow, who is even gonna use that? That's just an over-inflated iPhone. It doesn't even do anything for you. Now let me ask you this. How many iPads in your life have you owned me? 3, 4, 5, maybe at this point, right? Like at the time it was an ex exorbitant price tag. And I remember when it came out, we all in college, I was in college, all my friends were like, we're not ever gonna get the iPad.

Nick Clason (05:47):
That's ridiculous. I can do all the same things on my iPhone and carry it around in my pocket. Doesn't even have data then if they did introduce one with data. But I had this really cool opportunity, did an internship one summer in Connecticut, and me and the guy that I was staying with, my host family, we were chatting up one day about the iPad and its functionality. And he worked in Times Square. So I was in Connecticut and he, he commuted down the train an hour into Times Square, worked at a bank in Times Square. And so he had the iPad as a thing to do on the train so that he could work and commute, respond to emails, all those types of things. He got the plan with data, so we're talking about it, whatever. And I get ready to leave after my 10 weeks of staying at their house needing all their food.

Nick Clason (06:28):
And uh, they give me a going away gift of an iPad, like a brand new iPad. And so I walk into school the next year as almost the only kid in the entire, like sophomore class or junior class, whatever class I was in that had an iPad. In fact, all my friends made fun of me because they, they talked about how like, uh, bougie or how like, um, over the top I was for actually owning an iPad. And there was this hashtag that would go around, it's like hashtag Nick has an iPad. Like it, it was a joke. But my point in saying that is remember when the iPad came out, how long ago that was, how or how recent that might feel to you. That was the same year that the oldest group of generation Alpha kids were born back then when the iPad was created.

Nick Clason (07:16):
So hopefully that gives you just a little bit of context, a little bit of frame of reference timeline wise about when they were born, when that shift from Gen Z switched over to Generation Alpha. And so my kids, my personal kids are squarely in that Generation Alpha category and they are obsessed with YouTube. And so much so that our Disney plus our Netflix, all those things are not as important as our YouTube premium subscription that we just signed up for. In fact, I'm viewing YouTube Premium as one of my streaming services in my house. And quite frankly, the reason for that is my kids prefer to watch people like Ryan's World or Dude Perfect. Or, um, what's the one Rainbow Friends like on YouTube? So much so that I was like, I wanna get a, um, premium so that I can keep them away from commercials.

Nick Clason (08:07):
And in one hand, yes, Jen Alpha has a much lower tolerance for commercials than you and I might do, uh, or you and I might have as people who've grown up with traditional broadcast tv, but also like, bro, I'm letting them loose on YouTube. Like I, I want to at least, and I'm in the age with them still where they'll listen to me. They won't be defiant intentionally or disobey intentionally. So they'll watch what I tell them. They're allowed to watch shows that I'm okay with them watching, but I had no control over the ads. And so I bought premium to control the ads. I e get rid of the ads and it's a nice little feature. Um, I, I like it for my phone and stuff like that as well, cuz it's my, my account and then their, so their subsidiary kids' accounts, but they are obsessed with it.

Nick Clason (08:51):
And so I was, I was just, you know, fighting them again. They're like, Hey, I wanna be on YouTube, I wanna watch you on YouTube. And I'm like, all right, whatever. That's fine. And they're just watching our tv, you know, they don't even really watch it on like their phones or tab, they don't even have phones or, or devices really, but they'll watch it on just like our Smart TVs, our Rokus. And I was like, why are they so obsessed with YouTube? Like what gives, like, why is the deal? And so I just, I wanted to explore that and that's what I wanted to explore in this podcast episode. So let's dive into the next section, which I'm titling, what did the Google machine have to say about this? Let's check it out.

Nick Clason (09:26):
All right. Like any good millennial parent, I did what we've all done before, right? And I had this idea, and so I asked Google, Google, why do my kids like YouTube so much more than any other shows? And here's what, um, the first result spit out, it said, YouTube allows kids to explore their interest on a whim deeply, easily. And with great entertainment from week to week. Kids can go from, uh, routinely watching videos about plant-based diets to learning a new language. And so basically what I was saying is like that YouTube has just a vast array, a vast library of ideas to allow people to kind of explore. And that's one of the things, especially with Gen Z, I think we started to see that shift. I think that's gonna be even just as true, maybe even more true of generation alpha in the land of they get to tailor make their experience.

Nick Clason (10:17):
And I think that that right there is going to be a massive shift for churches. I don't think that we should compromise on our standards or our, the truth of the gospel or the truth of the message of Jesus and the fact that he redeems us from our sins and gives us an opportunity to have salvation found in him. But we oftentimes equate that truth of the gospel, that truth of Jesus with, uh, like, like church has to look this way. And if you're not coming to church every single week in person for 52 weeks a year listening to a pastor's sermon first and above all, and then maybe secondarily and ancillary finding community. But first you gotta make sure you go to that worship service. I mean, it's a very fun prolific approach. Uh, we've, we've all learned that marketing the concentric circles Rick Warren.

Nick Clason (11:07):
And I don't know that that like funnel approach is, or that like large groom gr large room gathering experience is the top of the funnel anymore. I think the top of the funnel is what I'm trying to, to propose to all of you digital and hybrid options and digital and hybrid ministry. And then if someone is interested in custom making their experience, they may not find, I'll just be honest with you, like, and don't crucify me for this, but like, I would rather listen to my pastor sermon o on a run or on my way to work than sit and listen for an hour just to a talking head. Like, I love my pastor, but like I can put it on 1.5 speed. I can get just about all the same experiences out of it. There's really no, and for me, I, I'm always, almost always late cuz I'm, I'm working on something ahead of time cuz my job is to work at church and I'm leaving early cuz I have to get to something else to run something else.

Nick Clason (12:02):
I'm not talking to almost like a single soul in the auditorium. Like the one element that I really can't get is live praise and worship. That is the one thing that I, I don't think like Spotify or something else digital can replace. That being said, like I do really want that connection, that community. Like that's really important to me. And, and I would almost argue, especially for our younger and next generations, like they want that real authentic like opportunity for connection and community. They want that more than they want a large group gathering auditorium. So I say that to say we have the message of the gospel, but we've equated the, the why or the mission and we've tied it very tightly to our method. And we've said the mission and the method are one and the same. And if you don't love coming to church at eight 30 to listen to a sermon, you don't love Jesus.

Nick Clason (12:57):
And while again, I think that there are benefits of that, and I think that that's like in a lot of churches, that's the way things are done. And I think that that's not a bad thing necessarily. I do think that in this like create your own experience world, how are we gonna reach people that can literally get on YouTube and watch whatever they want, yet we say, but you gotta do it this way over here. Like how much longer is that experience going to last? And so continuing on YouTube is the second largest search platform in the world, like right behind Google and it's owned by Google. So not only is it the second largest, and it's like, it's not like it's trying to compete with the first one, right? The first one powers the second largest search engine in the world. Some people say it's the third largest.

Nick Clason (13:43):
And and they would put Google images in between. Again, all three top three owned by Google. 400 hours of content is uploaded to YouTube. Every get this, every minute, 400 hours of content is uploaded to YouTube every single minute of every single day. That is bonkers to me. 1 million, or I'm sorry, excuse me, not million with an m, billion with a b, 1 billion hours of content are watched on YouTube every single day. Crazy. All right, this is from an article. Um, I got a couple different articles that I use to, to get some of these stats from. I'll drop those in the show notes. Um, so check those out. But television viewing figures from across Europe, this is a European art article, are in decline. Children and young adults now watch a third less broadcast television than they did in 2010. So like I said, that graph is up here on the screen if you're watching on YouTube.

Nick Clason (14:41):
If not, head on over to the show notes and you can check that out. But what I want you to know is that there, that YouTube is changing the game in television and I'm wondering what implications might be for church. So let's dive into some potential church implications on how generation alpha and generation Z consumption of YouTube might be changing things for the church in 2023 and moving beyond. All right, so what are our church implications? What does YouTube and the rise of it have as far as churches are concerned? What are the implications? I mean, here's the thing about churches, right? Like church is a social entity in a lot of ways. And like I know we're like, no, no, no, it's about Jesus and it's about relationship with him and it's not religion, it's relationship, all those things. That's fine. But at the, at the core of the day, like at the end of what we're talking about here, like when people feel connected to a church, it's because they feel connected to the belief system, probably, hopefully first and foremost, but then secondarily the community that they've found there.

Nick Clason (15:39):
And so if students, people, kids, parents, adults, anyone are not connected to the rest of the people, the rest of the larger organization of the church, they're not gonna stay in the church. And so the reality about this, this is very simple, this is very basic. I'm not trying to say anything honestly, really profound to be a part of a church. You're either a part of it or you're not a part of it. Like that's it, right? There's really only two options. You either feel a part of it or you don't feel a part of it. And there's all sorts of in between about people who maybe feel in the margins are trying to get a part of it, can't get a part of it, are not really trying to get a part of it, and are not really connected. But other people maybe like their parents are super connected.

Nick Clason (16:16):
There's all sorts of stuff in between. But at the end of the day, you either feel connected or you don't feel connected, okay? And like I said, there may be some gray, some nuance in there, but if you're not feeling connected, the reality is this, is that, is that your like tie to your church, your interest in your church is not gonna be that elevated based off of what we typically offer. And so how are we going to find ways, find inroads into our people's lives, potentially through YouTube? Uh, I said this a while back, 70, I think three or 79% of, um, people have at one point in time watched some sort of explainer how to video on YouTube. That's a great spot for churches to just start. How to read your bible, how to find accountability, how to pray short form, long form, long form clipped into short form.

Nick Clason (17:07):
There's all kinds of opportunities there. And you're probably thinking, I don't have time for this. I get it. That is where like there has to be a, a vision and a mission like fueling behind this idea. Like we are going all in on this because this matters to generation Z and generation Alpha and the younger people in our church. It may not be the biggest like priority for your top givers and donors in their forties, fifties, and sixties, but it matters to the younger generation. So how can we do that? Recently I was talking to a church and the funniest part about this is that, um, we had met where we had a planned meeting on the calendar with two youth pastors from another church in town. And they walked in as me and my boss and my other coworker associate were all, um, filming a TikTok video.

Nick Clason (17:57):
And it was one of those tos where it was like, do you know it or do you not know it? And the the theme was high school musical songs, and if you knew it, you went to one side of the, the frame on the camera, and if you didn't, you went to the other and they walked in on us doing that. Uh, but of course that led to a conversation like, what, what were you guys doing? How often do you post a TikTok? What's your philosophy and strategy behind it? But they told us that they were a youth ministry with 800 kids coming at one point in time and they don't have those numbers anymore. And so we like, that got me thinking like, again, the 800 kids that were a part of the church back in the day, why are kids less and less interested in church?

Nick Clason (18:35):
And I think it's because there's more and more opportunity out there for them. And a lot of times our response to that is, well then we need to get kids off phones. We need to get kids off social media and get them back in church. And that could work, like, that could modify their behavior to make that happen. Um, but are they really there? Is their heart really in it at that point? Um, and the then the question I thought of was like, well then what was the commitment level of the 800 back in the day? Was it just the best, most poppin social gathering to come to? Or was it, um, they felt forced, they felt expected, they had not as much, you know, distraction opportunity as they do now. And so maybe the, the quality of those 800 though, the quantity was there, the quality wasn't maybe now same thing.

Nick Clason (19:26):
The quality is there and the quantity is not. How do you raise, how do you raise both? And I think one way that you can raise both is to lean into this hybrid ministry. How can you on YouTube with 400 hours uploaded every minute with 1 billion, um, what was it? 1 billion, 1 billion hours of content watched every single day with 1 billion hours of content watched every single day. How can you lean into that, um, as a church and show up where it matters most in people's everyday lives? What matters most is not showing up on YouTube. I want to be clear, but what matters most is showing up in people's lives on a regular and consistent basis and maybe in the unexpected zones, i e not just the times you're expected to show up Wednesday nights and Sunday mornings. Well, hey everyone, thanks so much for hanging out on this episode.

Nick Clason (20:19):
I hope that just this kind of brain dump thought process, like live reaction to me exploring why in the world do my kids like YouTube so much? What does it mean for our churches helped? I still don't really know the actual why. I think it just gives them like their own control, their own algorithm selection. The algorithm shows them more and more of what they wanna watch and I think that they enjoy that. You know, um, some of the other streaming platforms are trying to sort of adapt that sort of algorithm ai thought process into what they're doing. I mean, so the reality is like they're still losing right to YouTube, like they're still losing to YouTube. And so, um, I just think that that trend is worth noticing. And uh, one of the reasons I notice it is, is threefold. One, I'm, I'm the church communication guy in our student ministry.

Nick Clason (21:04):
Two, I'm a youth pastor, so I interact with generation Alpha on a regular basis. Three, I'm the dad of generation alpha kids, like little, little kids, um, who are going to shape the future generations. And so those three things I'm noticing, and I hope that in immunos in them you find that advantageous and useful for your church to not grow outdated and stale, but to continue to grow young and and relevant to the students, kids and younger people in your congregations. Again, thanks so much for hanging out. Hey, I do wanna give you an update In episode 48, I talked about a shift in my content, what I'm doing now, and I did recently notice an uptick in my engagement and my views by focusing more on, on quality overt quantity. Um, and so again, I said in that episode it came down to just a margin or just like a capacity issue.

Nick Clason (21:54):
Um, and so the fact is, I have noticed that going up, going up and I did talk several episodes back about a posting service kind of tanking my YouTube shorts views, my YouTube shorts views have finally bounced back. And I'm so grateful for it and I think it's because I, I fed it more quality content that people would hopefully interact with and engage with more frequently. So I just wanted to give you that update. I've always told you I'm gonna keep it real with y'all here. And so that's just me trying to do that. Hey again, thanks so much for hanging out and uh, we will talk next time and don't forget, and as always, stay hybrid.

]]> In this episode, titled, "Dude, My Kids are Obsessed with YouTube. What does this mean for the future of the church and Generation Alpha?" we're going to explore what Google has to say about why kids are obsessed with YouTube. We're going to look into the analytics and some stats about Generation Alpha, and finally some implications for our churches moving forward.
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SHOWNOTES
YOUTUBE ARTICLES
https://tiptopbrain.com/blog/is-youtube-for-kids-the-pros-and-cons-of-kids-on-youtube/#:~:text=Well%2C%20YouTube%20allows%20kids%20to,to%20learning%20a%20new%20language.
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TIMECODES
00:00-03:39 Intro
03:39-09:24 Introduction to Generation Alpha
09:24-15:05 What does the Google Machine have to say about why kids are so obsessed with YouTube?
15:05-20:14 How Generation Z & Gen Alpha's consumption of YouTube might be changing things for the church
20:14-22:41 Outro

TRANSCRIPT
Nick Clason (00:01):
Hey everybody. Welcome back to another episode of the Hybrid Ministry Show. So excited to be with you. I, as always am your host, Nick Clason, along for the ride. And in today's episode, I want to talk about this dude, my kids are obsessed with YouTube. What does this mean for the future? That's what we have on store. So make sure that you stick around. We're gonna talk about Generation Alpha, we're gonna talk about what's unique about YouTube, what I've found through a little bit of research and as well as just give some, as I've done before, some stream of consciousness kind of thoughts. This is what some implications might be for you and for your church moving forward, and how you can rethink the way, potentially the way that you do ministry or the way that you supplement what you do for ministry. Don't want you to forget that we are on YouTube.

Nick Clason (00:52):
And today I'm going to share a couple of exclusive graphics on the screen, so make sure that you head over there if that's something that you're interested in. Um, you can subscribe to that in the show notes, subscribe like the video. All those things will help. A rating or a review of the show, maybe even a share with a friend. All of that stuff really, really helps us get indexed gets found. And I just wanna say thank you. Like we have had, the last three or four months have been our biggest months by far, by like combined with almost all the other months before that. So we are well on our way to a thousand downloads. So pumped about that, we are almost up to 200 subscribers on YouTube. And so, again, very excited about that. Thank you guys for hanging out. I also want to toss this out there.

Nick Clason (01:34):
If you're listening, head to the show notes, http://www.hybridministry.xyz, and I'm gonna leave a link for the Q and for a q and a section. If you have questions that you want answered on this show, send them in. What are you grappling with? What are you wrestling through and how can we help be of any sort of assistant answering some of those and just giving some ideas and thoughts about. Again, uh, if you don't know my story, I am a youth pastor, Nick Clason in the trenches at a church in Dallas Fort Worth area. I am doing all the things. I am running the programs. We got Wednesday nights, we got Sunday mornings, and I am also someone who's just passionate about digital and hybrid ministry. Not because I want to forsake the gathering together, but because I want to add supplemental opportunities for you and me and us as a church to show up in the lives of our people, in my case, my students, in potentially your case, your congregation members' lives.

Nick Clason (02:26):
And so that's the whole mission and desire behind what we're doing here at this show. And so that's what we're gonna be exploring is different social media platforms, church marketing tips, digital communication opportunities, church, social media, and church growth ideas, especially talking about younger generations like Generation Z and Generation Alpha. And so that's in particular what this episode is going to be aimed at is this I idea and this realization that I'm coming to with Generation Alpha. If you don't know Jen Alpha is the, um, most, uh, they are the youngest kids in our student ministry age right now, sixth, seventh, eighth grade. Um, and so we're gonna dive into that a little bit more. Again, so thrilled to have you along in the show. I just wanna let you know one last thing before we dive into the actual content free ebook link in the show notes.

Nick Clason (03:20):
It will help you and give you your guide from posting a TikTok from zero all the way to finished. Again, thanks so much for hanging out on this, uh, show and let's dive into, dude, my kids are obsessed with you two. What does this mean for the church? First, we're gonna talk about Jen Alpha, so let's go ahead and do that on the other side. All right, so generation alpha, the the oldest generation Alpha was born in 2010. So a little bit of Lucy Goose goosey math that makes them 13 years old. That is what I often do for, um, like age like that. All right, so like someone's 13 years old. I always, if you subtract five, you'll know what grade they're in. That's a little pro tip youth pastor tip that I use. So 13 minus five equals eight. That means that the, uh, oldest Gen Z is eighth grade.

Nick Clason (04:12):
That means that seventh and sixth grade. So our entire middle school ministry is Gen Alpha. I might have said Gen Z, but I mean Gen Alpha, generation Alpha is basically our entire middle school ministry. So youth pastors, if, if you're a youth pastor like I am, you've been trying to crack the code of Gen Z. Gen Z is high school and in about four years, they're done. We're not worried about Gen Z anymore in student ministry, or we shouldn't be. And you know, some churches are just now grappling with the idea of reaching millennials, bro, millennials are in their forties now. Like I am a millennial. I am 33 years old, I'll be 34 in a couple of months. I am dead in the middle of my working life. I have children and my children are not Gen Z. My children are gen alpha. Um, so 2010 is the bracket.

Nick Clason (04:58):
So I have two kids, they're born in 2016 and then 2018. So they're square in that Gen alpha range. So a couple of things that are unique about them. 2010, keep in mind about this, right, 2010, for those of you listening, those of you older was the year that the ipo, the iPad was introduced. You might remember that. I remember when I was in college and the iPad was introduced, and when the iPad came out, I thought to myself, wow, who is even gonna use that? That's just an over-inflated iPhone. It doesn't even do anything for you. Now let me ask you this. How many iPads in your life have you owned me? 3, 4, 5, maybe at this point, right? Like at the time it was an ex exorbitant price tag. And I remember when it came out, we all in college, I was in college, all my friends were like, we're not ever gonna get the iPad.

Nick Clason (05:47):
That's ridiculous. I can do all the same things on my iPhone and carry it around in my pocket. Doesn't even have data then if they did introduce one with data. But I had this really cool opportunity, did an internship one summer in Connecticut, and me and the guy that I was staying with, my host family, we were chatting up one day about the iPad and its functionality. And he worked in Times Square. So I was in Connecticut and he, he commuted down the train an hour into Times Square, worked at a bank in Times Square. And so he had the iPad as a thing to do on the train so that he could work and commute, respond to emails, all those types of things. He got the plan with data, so we're talking about it, whatever. And I get ready to leave after my 10 weeks of staying at their house needing all their food.

Nick Clason (06:28):
And uh, they give me a going away gift of an iPad, like a brand new iPad. And so I walk into school the next year as almost the only kid in the entire, like sophomore class or junior class, whatever class I was in that had an iPad. In fact, all my friends made fun of me because they, they talked about how like, uh, bougie or how like, um, over the top I was for actually owning an iPad. And there was this hashtag that would go around, it's like hashtag Nick has an iPad. Like it, it was a joke. But my point in saying that is remember when the iPad came out, how long ago that was, how or how recent that might feel to you. That was the same year that the oldest group of generation Alpha kids were born back then when the iPad was created.

Nick Clason (07:16):
So hopefully that gives you just a little bit of context, a little bit of frame of reference timeline wise about when they were born, when that shift from Gen Z switched over to Generation Alpha. And so my kids, my personal kids are squarely in that Generation Alpha category and they are obsessed with YouTube. And so much so that our Disney plus our Netflix, all those things are not as important as our YouTube premium subscription that we just signed up for. In fact, I'm viewing YouTube Premium as one of my streaming services in my house. And quite frankly, the reason for that is my kids prefer to watch people like Ryan's World or Dude Perfect. Or, um, what's the one Rainbow Friends like on YouTube? So much so that I was like, I wanna get a, um, premium so that I can keep them away from commercials.

Nick Clason (08:07):
And in one hand, yes, Jen Alpha has a much lower tolerance for commercials than you and I might do, uh, or you and I might have as people who've grown up with traditional broadcast tv, but also like, bro, I'm letting them loose on YouTube. Like I, I want to at least, and I'm in the age with them still where they'll listen to me. They won't be defiant intentionally or disobey intentionally. So they'll watch what I tell them. They're allowed to watch shows that I'm okay with them watching, but I had no control over the ads. And so I bought premium to control the ads. I e get rid of the ads and it's a nice little feature. Um, I, I like it for my phone and stuff like that as well, cuz it's my, my account and then their, so their subsidiary kids' accounts, but they are obsessed with it.

Nick Clason (08:51):
And so I was, I was just, you know, fighting them again. They're like, Hey, I wanna be on YouTube, I wanna watch you on YouTube. And I'm like, all right, whatever. That's fine. And they're just watching our tv, you know, they don't even really watch it on like their phones or tab, they don't even have phones or, or devices really, but they'll watch it on just like our Smart TVs, our Rokus. And I was like, why are they so obsessed with YouTube? Like what gives, like, why is the deal? And so I just, I wanted to explore that and that's what I wanted to explore in this podcast episode. So let's dive into the next section, which I'm titling, what did the Google machine have to say about this? Let's check it out.

Nick Clason (09:26):
All right. Like any good millennial parent, I did what we've all done before, right? And I had this idea, and so I asked Google, Google, why do my kids like YouTube so much more than any other shows? And here's what, um, the first result spit out, it said, YouTube allows kids to explore their interest on a whim deeply, easily. And with great entertainment from week to week. Kids can go from, uh, routinely watching videos about plant-based diets to learning a new language. And so basically what I was saying is like that YouTube has just a vast array, a vast library of ideas to allow people to kind of explore. And that's one of the things, especially with Gen Z, I think we started to see that shift. I think that's gonna be even just as true, maybe even more true of generation alpha in the land of they get to tailor make their experience.

Nick Clason (10:17):
And I think that that right there is going to be a massive shift for churches. I don't think that we should compromise on our standards or our, the truth of the gospel or the truth of the message of Jesus and the fact that he redeems us from our sins and gives us an opportunity to have salvation found in him. But we oftentimes equate that truth of the gospel, that truth of Jesus with, uh, like, like church has to look this way. And if you're not coming to church every single week in person for 52 weeks a year listening to a pastor's sermon first and above all, and then maybe secondarily and ancillary finding community. But first you gotta make sure you go to that worship service. I mean, it's a very fun prolific approach. Uh, we've, we've all learned that marketing the concentric circles Rick Warren.

Nick Clason (11:07):
And I don't know that that like funnel approach is, or that like large groom gr large room gathering experience is the top of the funnel anymore. I think the top of the funnel is what I'm trying to, to propose to all of you digital and hybrid options and digital and hybrid ministry. And then if someone is interested in custom making their experience, they may not find, I'll just be honest with you, like, and don't crucify me for this, but like, I would rather listen to my pastor sermon o on a run or on my way to work than sit and listen for an hour just to a talking head. Like, I love my pastor, but like I can put it on 1.5 speed. I can get just about all the same experiences out of it. There's really no, and for me, I, I'm always, almost always late cuz I'm, I'm working on something ahead of time cuz my job is to work at church and I'm leaving early cuz I have to get to something else to run something else.

Nick Clason (12:02):
I'm not talking to almost like a single soul in the auditorium. Like the one element that I really can't get is live praise and worship. That is the one thing that I, I don't think like Spotify or something else digital can replace. That being said, like I do really want that connection, that community. Like that's really important to me. And, and I would almost argue, especially for our younger and next generations, like they want that real authentic like opportunity for connection and community. They want that more than they want a large group gathering auditorium. So I say that to say we have the message of the gospel, but we've equated the, the why or the mission and we've tied it very tightly to our method. And we've said the mission and the method are one and the same. And if you don't love coming to church at eight 30 to listen to a sermon, you don't love Jesus.

Nick Clason (12:57):
And while again, I think that there are benefits of that, and I think that that's like in a lot of churches, that's the way things are done. And I think that that's not a bad thing necessarily. I do think that in this like create your own experience world, how are we gonna reach people that can literally get on YouTube and watch whatever they want, yet we say, but you gotta do it this way over here. Like how much longer is that experience going to last? And so continuing on YouTube is the second largest search platform in the world, like right behind Google and it's owned by Google. So not only is it the second largest, and it's like, it's not like it's trying to compete with the first one, right? The first one powers the second largest search engine in the world. Some people say it's the third largest.

Nick Clason (13:43):
And and they would put Google images in between. Again, all three top three owned by Google. 400 hours of content is uploaded to YouTube. Every get this, every minute, 400 hours of content is uploaded to YouTube every single minute of every single day. That is bonkers to me. 1 million, or I'm sorry, excuse me, not million with an m, billion with a b, 1 billion hours of content are watched on YouTube every single day. Crazy. All right, this is from an article. Um, I got a couple different articles that I use to, to get some of these stats from. I'll drop those in the show notes. Um, so check those out. But television viewing figures from across Europe, this is a European art article, are in decline. Children and young adults now watch a third less broadcast television than they did in 2010. So like I said, that graph is up here on the screen if you're watching on YouTube.

Nick Clason (14:41):
If not, head on over to the show notes and you can check that out. But what I want you to know is that there, that YouTube is changing the game in television and I'm wondering what implications might be for church. So let's dive into some potential church implications on how generation alpha and generation Z consumption of YouTube might be changing things for the church in 2023 and moving beyond. All right, so what are our church implications? What does YouTube and the rise of it have as far as churches are concerned? What are the implications? I mean, here's the thing about churches, right? Like church is a social entity in a lot of ways. And like I know we're like, no, no, no, it's about Jesus and it's about relationship with him and it's not religion, it's relationship, all those things. That's fine. But at the, at the core of the day, like at the end of what we're talking about here, like when people feel connected to a church, it's because they feel connected to the belief system, probably, hopefully first and foremost, but then secondarily the community that they've found there.

Nick Clason (15:39):
And so if students, people, kids, parents, adults, anyone are not connected to the rest of the people, the rest of the larger organization of the church, they're not gonna stay in the church. And so the reality about this, this is very simple, this is very basic. I'm not trying to say anything honestly, really profound to be a part of a church. You're either a part of it or you're not a part of it. Like that's it, right? There's really only two options. You either feel a part of it or you don't feel a part of it. And there's all sorts of in between about people who maybe feel in the margins are trying to get a part of it, can't get a part of it, are not really trying to get a part of it, and are not really connected. But other people maybe like their parents are super connected.

Nick Clason (16:16):
There's all sorts of stuff in between. But at the end of the day, you either feel connected or you don't feel connected, okay? And like I said, there may be some gray, some nuance in there, but if you're not feeling connected, the reality is this, is that, is that your like tie to your church, your interest in your church is not gonna be that elevated based off of what we typically offer. And so how are we going to find ways, find inroads into our people's lives, potentially through YouTube? Uh, I said this a while back, 70, I think three or 79% of, um, people have at one point in time watched some sort of explainer how to video on YouTube. That's a great spot for churches to just start. How to read your bible, how to find accountability, how to pray short form, long form, long form clipped into short form.

Nick Clason (17:07):
There's all kinds of opportunities there. And you're probably thinking, I don't have time for this. I get it. That is where like there has to be a, a vision and a mission like fueling behind this idea. Like we are going all in on this because this matters to generation Z and generation Alpha and the younger people in our church. It may not be the biggest like priority for your top givers and donors in their forties, fifties, and sixties, but it matters to the younger generation. So how can we do that? Recently I was talking to a church and the funniest part about this is that, um, we had met where we had a planned meeting on the calendar with two youth pastors from another church in town. And they walked in as me and my boss and my other coworker associate were all, um, filming a TikTok video.

Nick Clason (17:57):
And it was one of those tos where it was like, do you know it or do you not know it? And the the theme was high school musical songs, and if you knew it, you went to one side of the, the frame on the camera, and if you didn't, you went to the other and they walked in on us doing that. Uh, but of course that led to a conversation like, what, what were you guys doing? How often do you post a TikTok? What's your philosophy and strategy behind it? But they told us that they were a youth ministry with 800 kids coming at one point in time and they don't have those numbers anymore. And so we like, that got me thinking like, again, the 800 kids that were a part of the church back in the day, why are kids less and less interested in church?

Nick Clason (18:35):
And I think it's because there's more and more opportunity out there for them. And a lot of times our response to that is, well then we need to get kids off phones. We need to get kids off social media and get them back in church. And that could work, like, that could modify their behavior to make that happen. Um, but are they really there? Is their heart really in it at that point? Um, and the then the question I thought of was like, well then what was the commitment level of the 800 back in the day? Was it just the best, most poppin social gathering to come to? Or was it, um, they felt forced, they felt expected, they had not as much, you know, distraction opportunity as they do now. And so maybe the, the quality of those 800 though, the quantity was there, the quality wasn't maybe now same thing.

Nick Clason (19:26):
The quality is there and the quantity is not. How do you raise, how do you raise both? And I think one way that you can raise both is to lean into this hybrid ministry. How can you on YouTube with 400 hours uploaded every minute with 1 billion, um, what was it? 1 billion, 1 billion hours of content watched every single day with 1 billion hours of content watched every single day. How can you lean into that, um, as a church and show up where it matters most in people's everyday lives? What matters most is not showing up on YouTube. I want to be clear, but what matters most is showing up in people's lives on a regular and consistent basis and maybe in the unexpected zones, i e not just the times you're expected to show up Wednesday nights and Sunday mornings. Well, hey everyone, thanks so much for hanging out on this episode.

Nick Clason (20:19):
I hope that just this kind of brain dump thought process, like live reaction to me exploring why in the world do my kids like YouTube so much? What does it mean for our churches helped? I still don't really know the actual why. I think it just gives them like their own control, their own algorithm selection. The algorithm shows them more and more of what they wanna watch and I think that they enjoy that. You know, um, some of the other streaming platforms are trying to sort of adapt that sort of algorithm ai thought process into what they're doing. I mean, so the reality is like they're still losing right to YouTube, like they're still losing to YouTube. And so, um, I just think that that trend is worth noticing. And uh, one of the reasons I notice it is, is threefold. One, I'm, I'm the church communication guy in our student ministry.

Nick Clason (21:04):
Two, I'm a youth pastor, so I interact with generation Alpha on a regular basis. Three, I'm the dad of generation alpha kids, like little, little kids, um, who are going to shape the future generations. And so those three things I'm noticing, and I hope that in immunos in them you find that advantageous and useful for your church to not grow outdated and stale, but to continue to grow young and and relevant to the students, kids and younger people in your congregations. Again, thanks so much for hanging out. Hey, I do wanna give you an update In episode 48, I talked about a shift in my content, what I'm doing now, and I did recently notice an uptick in my engagement and my views by focusing more on, on quality overt quantity. Um, and so again, I said in that episode it came down to just a margin or just like a capacity issue.

Nick Clason (21:54):
Um, and so the fact is, I have noticed that going up, going up and I did talk several episodes back about a posting service kind of tanking my YouTube shorts views, my YouTube shorts views have finally bounced back. And I'm so grateful for it and I think it's because I, I fed it more quality content that people would hopefully interact with and engage with more frequently. So I just wanted to give you that update. I've always told you I'm gonna keep it real with y'all here. And so that's just me trying to do that. Hey again, thanks so much for hanging out and uh, we will talk next time and don't forget, and as always, stay hybrid.

]]> Episode 049: Church Social Media during VBS & Summer Camp https://www.hybridministry.xyz/049 a22fb74c-6f5a-44ec-9fc1-4eb46f3db00b Thu, 15 Jun 2023 04:00:00 -0500 Nick Clason 049 Church Social Media during VBS & Summer Camp full Nick Clason In this episode Nick discusses what to do before, during and after your gigantic summer events of Vacation Bible School (VBS) and Youth Summer Camp. How do you handle social and digital media? How do you promote? And what are the best practices to recap and successfully bring your entire church along for the ride on some of your biggest events of the summer! 16:41 no In this episode Nick discusses what to do before, during and after your gigantic summer events of Vacation Bible School (VBS) and Youth Summer Camp. How do you handle social and digital media? How do you promote? And what are the best practices to recap and successfully bring your entire church along for the ride on some of your biggest events of the summer! FREE E-BOOK: https://www.hybridministry.xyz/articles/ebook YOUTUBE: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g TIKTOK: https://www.tiktok.com/@clasonnick?lang=en INSTAGRAM: https://www.instagram.com/hybridministry/ GOT QUESTIONS? WE GOT ANSWER: https://www.hybridministry.xyz/contact SHOWNOTES RUNNING A DIGITAL AD: https://www.hybridministry.xyz/009 MY CHURCH YOUTH MINISTRY ON SOCIAL MEDIA: https://www.instagram.com/crosscreekstudents/ MY CHURCH ON SOCIAL MEDIA: https://www.instagram.com/crosscreekcolleyville/ TIMECODES 00:00-01:56 Intro - VBS & Camp 01:56-05:31 Classify the Proirity of Your Events 05:31-08:36 Before your Event 08:36-13:17 During Your Event 13:17-15:05 After Your Event 15:05-16:41 Outro TRANSCRIPT Nick Clason (00:00): Well, hey everyone. Welcome back to another episode of the Hybrid Ministry Show. You can head to http://hybridministry.xyz for all of your needs, including transcripts, show notes, and old archived episodes. But today, and in this episode, what I want to talk about is I want to talk about church communications and church social media for VBS and summer camp. How do you handle these two major monumental tent pole style events in your church that you no doubt are having to already probably try and reconcile and figure out? And so we want, I want to talk about what to do before your event, what to do during your event and what to do after your event. Now, here's what you need to know. In most cases, when this episode is dropping here in the middle of June, you were probably already full bore into your pre VBS or pre-camp planning, and I get that. Nick Clason (00:56): And so this episode may be helpful for future, uh, years, future seasons, as well as give you some good ideas or thoughts during your, um, during your event or after your event of ways to handle church communications or church social media. Before we dive in, I wanna remind you that we are on YouTube, head to our YouTube channel to subscribe. We're on TikTok and I wanted to let you know that you can head in either of those places, the website or on YouTube or on TikTok to our show notes where you can get our completely free ebook on how to post to TikTok. It'll also put you on our email newsletter, which we are going to start getting going on a more regular basis. So far it's mostly just been, Hey, sign up for this ebook. Thanks. You're on our email newsletter and we've done nothing with that. Nick Clason (01:40): Um, but we're gonna start sending out some thoughts and ideas here in the future. Uh, noth nothing in the works just yet, but it will be coming. So without any further ado, let's dive in. How do you handle VBS and how do you handle camp in your church? Let's go. All right, so at our church, we have events classified as tier one, tier two, and tier three. Tier one are like the lowest rung events. They may get like an a scrolling announcement and that's it. Tier two is a little higher and then tier three, all right, honestly, I might have that reverse tier one might be the best. Tier three might be like the worst quote unquote. Uh, but both VBS and camp are like the top tier events. And so in your church, I would recommend that VBS and camp also be top level events. Nick Clason (02:26): If you are a senior pastor, uh, that recommendation is for you. If you're a church communications person, that recommendation is for you. If you're a youth pastor or kids pastor listening and you're screaming at your car or your phone or your headphones right now, like, yes, it is the most popular event. Like, you already know that, right? And you're trying to get other people on board with that idea. So I would recommend making it your top tier event and pulling out as many of the stops as it takes in order for you to be able to do that. Now, before we dive into the pre, during and post suggestions for your event, I do just say, if you don't have an event or a communications classification, uh, spelled out in like a handbook of some sorts, let me, let me recommend that that might be your first step because one of the challenges in churches, you, every ministry wants to announce their thing. Nick Clason (03:15): The women's minister wants to announce her thing. The senior adults ministry wants to announce their thing. The college ministry wants to make sure that their thing is announced. The kids' ministry of course, wants VBS announced Student Ministry of courts wants camp announce. How do you announce those? How do you celebrate those when they're over? Like how do you categorize and classify what gets air time? What gets screen time, what gets stage time? And that is where I would say if you have a classification, tier one, tier two, tier three, and then explain what falls under each of those categories, it's helpful, um, so that like people can request those things. And then when, like ladies bunko on a Friday night at, you know, Pauline's house is vying for the top tier event, you as a church communications person, you're gonna have to say, well, that's not a top tier event because it doesn't affect more than 50% of our population. Nick Clason (04:05): Or, you know, whatever the reasons might be. But sit down, work through what those things might be. A good rule of thumb is typically that you want the event or you want the thing that you're announcing that you're, you know, making known. You want it to affect a wide and vast majority of your people. And the reason that VBS does that is because it not only is for all of the kids in your church, but also you're gonna need just about as many volunteers or more than kids in your church to, to step up and serve. And so it is a big wide scale production. The entire church, the entire staff is usually involved in it. It's usually like a non-negotiable. You are not on vacation if you're on church staff during that week, like you are there. And so that's one of the reasons why it is such a top tier event camp is a little trickier, honestly, cuz it probably doesn't hit 50% of your people. Nick Clason (04:53): Uh, but it is a massive financial investment. And it is also probably your student ministry's most, uh, coveted or or biggest like event moment throughout the year. Um, it does also require a good portion, definitely a good portion of your student ministry, student ministry staff, student ministry volunteers. Does it include everybody? Maybe not. Um, but you may. And and that's where, right, like you can have your, you can have your, uh, categorizations, your classifications, but then sometimes like in that case you may fudge that and be like, this is still gonna be tier one. So let's dive into some ideas that you can do promoting and before your event, let's go. Nick Clason (05:33): All right, so if this is a top tier event and before your event starts, I wanna just give you some ideas. Do whatever you can pull all the stops to give it all the publicity that you can. What does that mean? Well, I would say give it all of your in church announcement moments. Give it all of your, um, give it all of your promotion that you can do inside the church. Video announcements, stage announcements, bathroom signs, uh, ev everything that you pull out, church bulletin, everything that you do on a week to week basis for your church. Give it everything that you got. All right. Like put all your gas behind all your effort, energy behind this event. Make sure that everyone in your church at least is very well aware of it. And then from the digital perspective and digital standpoint, how do you do and what do you do beyond that? Nick Clason (06:22): Well, I would recommend that you create for yourself a individual dedicated landing page on your church website. Maybe it's, maybe you buy a domain, maybe it's whatever the theme is, you know, dot com. Like, uh, if your theme is like wet and wild rapids.com. Now if you're doing like VBS in a can or VBS from like a curriculum content place, that that website is probably gonna be taken by another church or just by the, the VBS curriculum provider in general, right? But create some sort of like website and maybe you can get like VBS in yourtown.com or VBS in yourtown.church or something like that, that you can just own and use every single year. And then recycle it and refresh it to match and go along with whatever the theme is. But then when people, um, are searching for VBS in your town, that is hopefully gonna index well in SEO and in Google search for the town that your church is in. Nick Clason (07:18): Uh, but, but create a website. And in my mind, that website can be your centralized hub. Now, you should already have some sort of centralized hub to your church. And so if people do go to your church and then they do wind up going to vbs, you can just simply link it over to that one. It can also be a subset of your page. You already are paying for a church page. You can just do, you know, whatever church.com/vbs, uh, or whatever church.com/camp. But give it its own dedicated page. And in vbs laying a camp, you want to do packing list, you wanna do themes, you want to be, let that be the place where parents can go for daily recaps posts, uh, links out to social links, out to videos, um, packing lists, forms if you're going away. Um, let's see. Uh, like I like to include Spotify playlists, uh, that the kids, uh, have been worshiping to so that people can access that. They can continue to listen to that on their own time. And then also, last but not least, an idea might be put some energy and effort behind some Facebook advertising. All right, I'll link in our episode here on how to run a Facebook ad, uh, with me and Matt from a couple of, uh, almost a year ago at this point. But I'll link the how-to step-by-step process of running, creating, targeting on a Facebook ad. But get some ad power behind your, uh, your two events, VBS and camp. Nick Clason (08:38): All right, what are you gonna do during vbs and what are you gonna do during camp? Right? Like I said, odds are when this video and, uh, podcast drop, you're already there. You don't really have a lot of the, the pre-work probably to do anymore. Or if not, you're, you're, you're minimal. And most of those decisions have already been, it may be too late to create a website. It may be too late, you know, to uh, run an ad. And so during, I would do whatever you can to create daily content for your screens in your room. And so what I mean by that is you're gonna have large projector screens, probably wherever you are, camp vbs, either of those. And if you can have 1, 2, 3, uh, photographers, videographers around the better VBS is probably easier for that cuz you can get volunteer ones, um, camp, you probably need to pay to have that person go and pay them to be there, right? Nick Clason (09:26): You gotta pay for their, their room and board and lodging. And then you also have to pay them to be there. If you're on a bigger church staff, you may have a full marketing department, communications department and they may be able to spare a, a member of their team to go to camp with you for the week. Um, and so you don't have to necessarily pay them cuz they're getting paid by the church, but you do have to pay for them to be there, if that makes sense. But those investments are worth it because capturing those memories, capturing those photos and being able to capture those videos are amazing. And one of the best things I think to do is every single day have a daily recap that you post on your screen. So as soon as the kids come in, the top of the service is a daily recap video. Nick Clason (10:07): They can screen for their team, they can scream for 'em, they see themselves, they can laugh, they can giggle, they can sing along with the songs. I think all those are great, amazing ideas. Um, also I think you should post daily recap stuff for social media. So think about the multiple avenues in which you may wanna post. You may wanna post on, uh, the feed, Facebook feed, Instagram feed in on Instagram. It's gonna be 10 photos. You may also wanna post videos or things in your stories. Um, and you may also wanna post some reels. So one of the things we just got done with VBS this last week at our church, our church was doing a daily recap video with like a voiceover. So one of the people on staff did it, I did it from one of the days cuz we were hosting, um, a sixth grade event called Cross the Creek Week. Nick Clason (10:50): Um, and it's for our incoming, uh, sixth graders that was running in tandem in conjunction with their VBS across the, across the way. Um, but I would do like a recap, Hey, here's the, here's the theme, here's the word of the day, here's the verse. Um, and all the while there was just b-roll back behind of things going on events, uh, footage that they had for, for the event. I also posted on our own individual student ministry channels. The first two days I just did basic recaps. I just like got my phone out and just kind of captured the day, put a video on it, honestly edited it in TikTok or cap cut and just like let it be. And it was super simple text on screen, you know, cross Creek week day one. Uh, super easy way to do that. The, the third day I pulled students aside individually and I asked them, what's your favorite part of this event? Nick Clason (11:38): And I, I just clipped all those together real fast. And then on the fourth and final day we had our missions offering and we offered a contest to our sixth graders that if they were able to meet some sort of goal, um, they could pie a leader of their choice in the face. And so there were six groups, six teams, and five of the six teams met that goal. And so five of the six teams got a pie leaders. And so we captured five pies in the face. If you're on YouTube, check this out, here's my photo of me getting pied in the face. Cuz they did in fact choose me for one of them. Um, but I posted a video all five, like boom, boom, boom, just real fast. And then at the end, the group photo of the five of us being pied. Nick Clason (12:16): And so, um, I captured that. So on social, I would just, uh, look for different ways to capture what's going on. Um, I thought what, what my church was doing with the voiceover for the theme. I thought that was really good, um, and really well done. Um, and so I would, again, so you're looking at the, the challenge with it right? Is that you're looking for, uh, stuff for your screen. So you're looking for 10 80 by 1920, you're also looking for, um, you're also looking, what is that? No, that's 1920 by 10 80, then you're also looking for verticals. So then you're looking for 10 80 by 1920. Uh, so the way you capture it is gonna be different. So if you can have some people like you do social and you do, um, for the screens, vice versa, or you're just gonna have them like, come in, film this way and then come in and film this way, right? Nick Clason (13:02): Whatever the case might be, I would, uh, try and find a way. And the more people you hand have, the more hands you have on deck to help with that, the better for during your event that you can produce on a daily sort of basis. Let's check out what we can do after, all right, after, I would do a big total recap of the whole event. So you've done daily recaps and now you're doing like the big total recap that can just be B roll and uh, maybe voiceover or something like that. One of my favorite things to do is bringing that like camp person, uh, with me. The video person to camp is have them capture eight to 12, uh, testimonies of people, um, student and a couple leaders, and then splice that up together with some good B-roll over it and, um, show it in the service or show it in the, um, like whatever sort of recap event you have, uh, for, for your people. Nick Clason (13:58): Uh, and also post it, you know, to YouTube clip it up verticals so you can post it to social. Um, we did an event, uh, we will do an event after camp this year called camp. So it's the camp recap, um, and we're gonna invite parents to it. And that's what we're gonna show our, our video for, for camp, for returning students, um, and for returning parents to be able to check out what's going on with, uh, what went on at camp, what went on with student ministry, um, and get that also, um, if it's good enough, it'll be able to get played in your big church lobby. Um, and it, what it'll do is it will help your parents. It'll help your donors, it will help anyone who gave fundraisers invested in student ministry. It will give them a picture of what their financial and what their monetary and what their time investment went to. Nick Clason (14:45): And so, uh, this is why I think that capturing these moments digitally, um, and on video is so, so widely important because it just gives such a good picture and it helps bring your church along to what's going on in these monumental events for these, uh, for kid ministry and for student ministry. Well, hey everyone, so glad you hung out. I, uh, am thankful that you stuck around to the end of this video. Hey, I also just want to say like, I hope that you found this helpful and I also hope that you, um, have a great vbs and a great camp this season. Whether you're just finishing it or whether you're jumping into it this week. Um, prayers, blessings on you. I hope that it's amazing for any, uh, if you want to, to preview any of the content we did, I'll link both our, our overall church and, uh, my church's, uh, student ministry, which I run in the show notes. Nick Clason (15:40): You can check both of those out. You can again, head to YouTube to subscribe to our YouTube channel. Um, see the photo of me having Pie in the face. Uh, you can also follow me on TikTok for short video clips. And don't forget show notes and transcripts are available every single week http://hybridministry.xyz. This is gonna be episode number 049. Hey, listen, I'm gonna give you quick heads up. I may say that in some future episodes I lost a bunch of episodes on a hard drive, um, that is currently getting recovered now. Um, and so unfortunately, uh, there may be some, some shuffling. That's mostly a problem I have to deal with. Um, but I'm just letting you know that there be, there may be some clerical errors here in the next couple of weeks of me staying episode, whatever, and then it posting later cuz I currently don't have access to it. So anyway, all that to be said. Without any further ado, glad you're here. Thanks for hanging out. Head into the show notes to get everything you need. And as always, don't forget, stay hybrid. VBS, Church Camp, Church Communications, TikTok, Instagram, Church Social Media, Church Growth, Pastor, Sermon, Content Creation In this episode Nick discusses what to do before, during and after your gigantic summer events of Vacation Bible School (VBS) and Youth Summer Camp. How do you handle social and digital media? How do you promote? And what are the best practices to recap and successfully bring your entire church along for the ride on some of your biggest events of the summer!

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SHOWNOTES
RUNNING A DIGITAL AD:
https://www.hybridministry.xyz/009
MY CHURCH YOUTH MINISTRY ON SOCIAL MEDIA:
https://www.instagram.com/crosscreekstudents/
MY CHURCH ON SOCIAL MEDIA:
https://www.instagram.com/crosscreekcolleyville/

TIMECODES
00:00-01:56 Intro - VBS & Camp
01:56-05:31 Classify the Proirity of Your Events
05:31-08:36 Before your Event
08:36-13:17 During Your Event
13:17-15:05 After Your Event
15:05-16:41 Outro

TRANSCRIPT
Nick Clason (00:00):
Well, hey everyone. Welcome back to another episode of the Hybrid Ministry Show. You can head to http://hybridministry.xyz for all of your needs, including transcripts, show notes, and old archived episodes. But today, and in this episode, what I want to talk about is I want to talk about church communications and church social media for VBS and summer camp. How do you handle these two major monumental tent pole style events in your church that you no doubt are having to already probably try and reconcile and figure out? And so we want, I want to talk about what to do before your event, what to do during your event and what to do after your event. Now, here's what you need to know. In most cases, when this episode is dropping here in the middle of June, you were probably already full bore into your pre VBS or pre-camp planning, and I get that.

Nick Clason (00:56):
And so this episode may be helpful for future, uh, years, future seasons, as well as give you some good ideas or thoughts during your, um, during your event or after your event of ways to handle church communications or church social media. Before we dive in, I wanna remind you that we are on YouTube, head to our YouTube channel to subscribe. We're on TikTok and I wanted to let you know that you can head in either of those places, the website or on YouTube or on TikTok to our show notes where you can get our completely free ebook on how to post to TikTok. It'll also put you on our email newsletter, which we are going to start getting going on a more regular basis. So far it's mostly just been, Hey, sign up for this ebook. Thanks. You're on our email newsletter and we've done nothing with that.

Nick Clason (01:40):
Um, but we're gonna start sending out some thoughts and ideas here in the future. Uh, noth nothing in the works just yet, but it will be coming. So without any further ado, let's dive in. How do you handle VBS and how do you handle camp in your church? Let's go. All right, so at our church, we have events classified as tier one, tier two, and tier three. Tier one are like the lowest rung events. They may get like an a scrolling announcement and that's it. Tier two is a little higher and then tier three, all right, honestly, I might have that reverse tier one might be the best. Tier three might be like the worst quote unquote. Uh, but both VBS and camp are like the top tier events. And so in your church, I would recommend that VBS and camp also be top level events.

Nick Clason (02:26):
If you are a senior pastor, uh, that recommendation is for you. If you're a church communications person, that recommendation is for you. If you're a youth pastor or kids pastor listening and you're screaming at your car or your phone or your headphones right now, like, yes, it is the most popular event. Like, you already know that, right? And you're trying to get other people on board with that idea. So I would recommend making it your top tier event and pulling out as many of the stops as it takes in order for you to be able to do that. Now, before we dive into the pre, during and post suggestions for your event, I do just say, if you don't have an event or a communications classification, uh, spelled out in like a handbook of some sorts, let me, let me recommend that that might be your first step because one of the challenges in churches, you, every ministry wants to announce their thing.

Nick Clason (03:15):
The women's minister wants to announce her thing. The senior adults ministry wants to announce their thing. The college ministry wants to make sure that their thing is announced. The kids' ministry of course, wants VBS announced Student Ministry of courts wants camp announce. How do you announce those? How do you celebrate those when they're over? Like how do you categorize and classify what gets air time? What gets screen time, what gets stage time? And that is where I would say if you have a classification, tier one, tier two, tier three, and then explain what falls under each of those categories, it's helpful, um, so that like people can request those things. And then when, like ladies bunko on a Friday night at, you know, Pauline's house is vying for the top tier event, you as a church communications person, you're gonna have to say, well, that's not a top tier event because it doesn't affect more than 50% of our population.

Nick Clason (04:05):
Or, you know, whatever the reasons might be. But sit down, work through what those things might be. A good rule of thumb is typically that you want the event or you want the thing that you're announcing that you're, you know, making known. You want it to affect a wide and vast majority of your people. And the reason that VBS does that is because it not only is for all of the kids in your church, but also you're gonna need just about as many volunteers or more than kids in your church to, to step up and serve. And so it is a big wide scale production. The entire church, the entire staff is usually involved in it. It's usually like a non-negotiable. You are not on vacation if you're on church staff during that week, like you are there. And so that's one of the reasons why it is such a top tier event camp is a little trickier, honestly, cuz it probably doesn't hit 50% of your people.

Nick Clason (04:53):
Uh, but it is a massive financial investment. And it is also probably your student ministry's most, uh, coveted or or biggest like event moment throughout the year. Um, it does also require a good portion, definitely a good portion of your student ministry, student ministry staff, student ministry volunteers. Does it include everybody? Maybe not. Um, but you may. And and that's where, right, like you can have your, you can have your, uh, categorizations, your classifications, but then sometimes like in that case you may fudge that and be like, this is still gonna be tier one. So let's dive into some ideas that you can do promoting and before your event, let's go.

Nick Clason (05:33):
All right, so if this is a top tier event and before your event starts, I wanna just give you some ideas. Do whatever you can pull all the stops to give it all the publicity that you can. What does that mean? Well, I would say give it all of your in church announcement moments. Give it all of your, um, give it all of your promotion that you can do inside the church. Video announcements, stage announcements, bathroom signs, uh, ev everything that you pull out, church bulletin, everything that you do on a week to week basis for your church. Give it everything that you got. All right. Like put all your gas behind all your effort, energy behind this event. Make sure that everyone in your church at least is very well aware of it. And then from the digital perspective and digital standpoint, how do you do and what do you do beyond that?

Nick Clason (06:22):
Well, I would recommend that you create for yourself a individual dedicated landing page on your church website. Maybe it's, maybe you buy a domain, maybe it's whatever the theme is, you know, dot com. Like, uh, if your theme is like wet and wild rapids.com. Now if you're doing like VBS in a can or VBS from like a curriculum content place, that that website is probably gonna be taken by another church or just by the, the VBS curriculum provider in general, right? But create some sort of like website and maybe you can get like VBS in yourtown.com or VBS in yourtown.church or something like that, that you can just own and use every single year. And then recycle it and refresh it to match and go along with whatever the theme is. But then when people, um, are searching for VBS in your town, that is hopefully gonna index well in SEO and in Google search for the town that your church is in.

Nick Clason (07:18):
Uh, but, but create a website. And in my mind, that website can be your centralized hub. Now, you should already have some sort of centralized hub to your church. And so if people do go to your church and then they do wind up going to vbs, you can just simply link it over to that one. It can also be a subset of your page. You already are paying for a church page. You can just do, you know, whatever church.com/vbs, uh, or whatever church.com/camp. But give it its own dedicated page. And in vbs laying a camp, you want to do packing list, you wanna do themes, you want to be, let that be the place where parents can go for daily recaps posts, uh, links out to social links, out to videos, um, packing lists, forms if you're going away. Um, let's see. Uh, like I like to include Spotify playlists, uh, that the kids, uh, have been worshiping to so that people can access that. They can continue to listen to that on their own time. And then also, last but not least, an idea might be put some energy and effort behind some Facebook advertising. All right, I'll link in our episode here on how to run a Facebook ad, uh, with me and Matt from a couple of, uh, almost a year ago at this point. But I'll link the how-to step-by-step process of running, creating, targeting on a Facebook ad. But get some ad power behind your, uh, your two events, VBS and camp.

Nick Clason (08:38):
All right, what are you gonna do during vbs and what are you gonna do during camp? Right? Like I said, odds are when this video and, uh, podcast drop, you're already there. You don't really have a lot of the, the pre-work probably to do anymore. Or if not, you're, you're, you're minimal. And most of those decisions have already been, it may be too late to create a website. It may be too late, you know, to uh, run an ad. And so during, I would do whatever you can to create daily content for your screens in your room. And so what I mean by that is you're gonna have large projector screens, probably wherever you are, camp vbs, either of those. And if you can have 1, 2, 3, uh, photographers, videographers around the better VBS is probably easier for that cuz you can get volunteer ones, um, camp, you probably need to pay to have that person go and pay them to be there, right?

Nick Clason (09:26):
You gotta pay for their, their room and board and lodging. And then you also have to pay them to be there. If you're on a bigger church staff, you may have a full marketing department, communications department and they may be able to spare a, a member of their team to go to camp with you for the week. Um, and so you don't have to necessarily pay them cuz they're getting paid by the church, but you do have to pay for them to be there, if that makes sense. But those investments are worth it because capturing those memories, capturing those photos and being able to capture those videos are amazing. And one of the best things I think to do is every single day have a daily recap that you post on your screen. So as soon as the kids come in, the top of the service is a daily recap video.

Nick Clason (10:07):
They can screen for their team, they can scream for 'em, they see themselves, they can laugh, they can giggle, they can sing along with the songs. I think all those are great, amazing ideas. Um, also I think you should post daily recap stuff for social media. So think about the multiple avenues in which you may wanna post. You may wanna post on, uh, the feed, Facebook feed, Instagram feed in on Instagram. It's gonna be 10 photos. You may also wanna post videos or things in your stories. Um, and you may also wanna post some reels. So one of the things we just got done with VBS this last week at our church, our church was doing a daily recap video with like a voiceover. So one of the people on staff did it, I did it from one of the days cuz we were hosting, um, a sixth grade event called Cross the Creek Week.

Nick Clason (10:50):
Um, and it's for our incoming, uh, sixth graders that was running in tandem in conjunction with their VBS across the, across the way. Um, but I would do like a recap, Hey, here's the, here's the theme, here's the word of the day, here's the verse. Um, and all the while there was just b-roll back behind of things going on events, uh, footage that they had for, for the event. I also posted on our own individual student ministry channels. The first two days I just did basic recaps. I just like got my phone out and just kind of captured the day, put a video on it, honestly edited it in TikTok or cap cut and just like let it be. And it was super simple text on screen, you know, cross Creek week day one. Uh, super easy way to do that. The, the third day I pulled students aside individually and I asked them, what's your favorite part of this event?

Nick Clason (11:38):
And I, I just clipped all those together real fast. And then on the fourth and final day we had our missions offering and we offered a contest to our sixth graders that if they were able to meet some sort of goal, um, they could pie a leader of their choice in the face. And so there were six groups, six teams, and five of the six teams met that goal. And so five of the six teams got a pie leaders. And so we captured five pies in the face. If you're on YouTube, check this out, here's my photo of me getting pied in the face. Cuz they did in fact choose me for one of them. Um, but I posted a video all five, like boom, boom, boom, just real fast. And then at the end, the group photo of the five of us being pied.

Nick Clason (12:16):
And so, um, I captured that. So on social, I would just, uh, look for different ways to capture what's going on. Um, I thought what, what my church was doing with the voiceover for the theme. I thought that was really good, um, and really well done. Um, and so I would, again, so you're looking at the, the challenge with it right? Is that you're looking for, uh, stuff for your screen. So you're looking for 10 80 by 1920, you're also looking for, um, you're also looking, what is that? No, that's 1920 by 10 80, then you're also looking for verticals. So then you're looking for 10 80 by 1920. Uh, so the way you capture it is gonna be different. So if you can have some people like you do social and you do, um, for the screens, vice versa, or you're just gonna have them like, come in, film this way and then come in and film this way, right?

Nick Clason (13:02):
Whatever the case might be, I would, uh, try and find a way. And the more people you hand have, the more hands you have on deck to help with that, the better for during your event that you can produce on a daily sort of basis. Let's check out what we can do after, all right, after, I would do a big total recap of the whole event. So you've done daily recaps and now you're doing like the big total recap that can just be B roll and uh, maybe voiceover or something like that. One of my favorite things to do is bringing that like camp person, uh, with me. The video person to camp is have them capture eight to 12, uh, testimonies of people, um, student and a couple leaders, and then splice that up together with some good B-roll over it and, um, show it in the service or show it in the, um, like whatever sort of recap event you have, uh, for, for your people.

Nick Clason (13:58):
Uh, and also post it, you know, to YouTube clip it up verticals so you can post it to social. Um, we did an event, uh, we will do an event after camp this year called camp. So it's the camp recap, um, and we're gonna invite parents to it. And that's what we're gonna show our, our video for, for camp, for returning students, um, and for returning parents to be able to check out what's going on with, uh, what went on at camp, what went on with student ministry, um, and get that also, um, if it's good enough, it'll be able to get played in your big church lobby. Um, and it, what it'll do is it will help your parents. It'll help your donors, it will help anyone who gave fundraisers invested in student ministry. It will give them a picture of what their financial and what their monetary and what their time investment went to.

Nick Clason (14:45):
And so, uh, this is why I think that capturing these moments digitally, um, and on video is so, so widely important because it just gives such a good picture and it helps bring your church along to what's going on in these monumental events for these, uh, for kid ministry and for student ministry. Well, hey everyone, so glad you hung out. I, uh, am thankful that you stuck around to the end of this video. Hey, I also just want to say like, I hope that you found this helpful and I also hope that you, um, have a great vbs and a great camp this season. Whether you're just finishing it or whether you're jumping into it this week. Um, prayers, blessings on you. I hope that it's amazing for any, uh, if you want to, to preview any of the content we did, I'll link both our, our overall church and, uh, my church's, uh, student ministry, which I run in the show notes.

Nick Clason (15:40):
You can check both of those out. You can again, head to YouTube to subscribe to our YouTube channel. Um, see the photo of me having Pie in the face. Uh, you can also follow me on TikTok for short video clips. And don't forget show notes and transcripts are available every single week http://hybridministry.xyz. This is gonna be episode number 049. Hey, listen, I'm gonna give you quick heads up. I may say that in some future episodes I lost a bunch of episodes on a hard drive, um, that is currently getting recovered now. Um, and so unfortunately, uh, there may be some, some shuffling. That's mostly a problem I have to deal with. Um, but I'm just letting you know that there be, there may be some clerical errors here in the next couple of weeks of me staying episode, whatever, and then it posting later cuz I currently don't have access to it. So anyway, all that to be said. Without any further ado, glad you're here. Thanks for hanging out. Head into the show notes to get everything you need. And as always, don't forget, stay hybrid.

]]> In this episode Nick discusses what to do before, during and after your gigantic summer events of Vacation Bible School (VBS) and Youth Summer Camp. How do you handle social and digital media? How do you promote? And what are the best practices to recap and successfully bring your entire church along for the ride on some of your biggest events of the summer!

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https://www.hybridministry.xyz/articles/ebook

YOUTUBE:
https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g

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https://www.tiktok.com/@clasonnick?lang=en

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SHOWNOTES
RUNNING A DIGITAL AD:
https://www.hybridministry.xyz/009
MY CHURCH YOUTH MINISTRY ON SOCIAL MEDIA:
https://www.instagram.com/crosscreekstudents/
MY CHURCH ON SOCIAL MEDIA:
https://www.instagram.com/crosscreekcolleyville/

TIMECODES
00:00-01:56 Intro - VBS & Camp
01:56-05:31 Classify the Proirity of Your Events
05:31-08:36 Before your Event
08:36-13:17 During Your Event
13:17-15:05 After Your Event
15:05-16:41 Outro

TRANSCRIPT
Nick Clason (00:00):
Well, hey everyone. Welcome back to another episode of the Hybrid Ministry Show. You can head to http://hybridministry.xyz for all of your needs, including transcripts, show notes, and old archived episodes. But today, and in this episode, what I want to talk about is I want to talk about church communications and church social media for VBS and summer camp. How do you handle these two major monumental tent pole style events in your church that you no doubt are having to already probably try and reconcile and figure out? And so we want, I want to talk about what to do before your event, what to do during your event and what to do after your event. Now, here's what you need to know. In most cases, when this episode is dropping here in the middle of June, you were probably already full bore into your pre VBS or pre-camp planning, and I get that.

Nick Clason (00:56):
And so this episode may be helpful for future, uh, years, future seasons, as well as give you some good ideas or thoughts during your, um, during your event or after your event of ways to handle church communications or church social media. Before we dive in, I wanna remind you that we are on YouTube, head to our YouTube channel to subscribe. We're on TikTok and I wanted to let you know that you can head in either of those places, the website or on YouTube or on TikTok to our show notes where you can get our completely free ebook on how to post to TikTok. It'll also put you on our email newsletter, which we are going to start getting going on a more regular basis. So far it's mostly just been, Hey, sign up for this ebook. Thanks. You're on our email newsletter and we've done nothing with that.

Nick Clason (01:40):
Um, but we're gonna start sending out some thoughts and ideas here in the future. Uh, noth nothing in the works just yet, but it will be coming. So without any further ado, let's dive in. How do you handle VBS and how do you handle camp in your church? Let's go. All right, so at our church, we have events classified as tier one, tier two, and tier three. Tier one are like the lowest rung events. They may get like an a scrolling announcement and that's it. Tier two is a little higher and then tier three, all right, honestly, I might have that reverse tier one might be the best. Tier three might be like the worst quote unquote. Uh, but both VBS and camp are like the top tier events. And so in your church, I would recommend that VBS and camp also be top level events.

Nick Clason (02:26):
If you are a senior pastor, uh, that recommendation is for you. If you're a church communications person, that recommendation is for you. If you're a youth pastor or kids pastor listening and you're screaming at your car or your phone or your headphones right now, like, yes, it is the most popular event. Like, you already know that, right? And you're trying to get other people on board with that idea. So I would recommend making it your top tier event and pulling out as many of the stops as it takes in order for you to be able to do that. Now, before we dive into the pre, during and post suggestions for your event, I do just say, if you don't have an event or a communications classification, uh, spelled out in like a handbook of some sorts, let me, let me recommend that that might be your first step because one of the challenges in churches, you, every ministry wants to announce their thing.

Nick Clason (03:15):
The women's minister wants to announce her thing. The senior adults ministry wants to announce their thing. The college ministry wants to make sure that their thing is announced. The kids' ministry of course, wants VBS announced Student Ministry of courts wants camp announce. How do you announce those? How do you celebrate those when they're over? Like how do you categorize and classify what gets air time? What gets screen time, what gets stage time? And that is where I would say if you have a classification, tier one, tier two, tier three, and then explain what falls under each of those categories, it's helpful, um, so that like people can request those things. And then when, like ladies bunko on a Friday night at, you know, Pauline's house is vying for the top tier event, you as a church communications person, you're gonna have to say, well, that's not a top tier event because it doesn't affect more than 50% of our population.

Nick Clason (04:05):
Or, you know, whatever the reasons might be. But sit down, work through what those things might be. A good rule of thumb is typically that you want the event or you want the thing that you're announcing that you're, you know, making known. You want it to affect a wide and vast majority of your people. And the reason that VBS does that is because it not only is for all of the kids in your church, but also you're gonna need just about as many volunteers or more than kids in your church to, to step up and serve. And so it is a big wide scale production. The entire church, the entire staff is usually involved in it. It's usually like a non-negotiable. You are not on vacation if you're on church staff during that week, like you are there. And so that's one of the reasons why it is such a top tier event camp is a little trickier, honestly, cuz it probably doesn't hit 50% of your people.

Nick Clason (04:53):
Uh, but it is a massive financial investment. And it is also probably your student ministry's most, uh, coveted or or biggest like event moment throughout the year. Um, it does also require a good portion, definitely a good portion of your student ministry, student ministry staff, student ministry volunteers. Does it include everybody? Maybe not. Um, but you may. And and that's where, right, like you can have your, you can have your, uh, categorizations, your classifications, but then sometimes like in that case you may fudge that and be like, this is still gonna be tier one. So let's dive into some ideas that you can do promoting and before your event, let's go.

Nick Clason (05:33):
All right, so if this is a top tier event and before your event starts, I wanna just give you some ideas. Do whatever you can pull all the stops to give it all the publicity that you can. What does that mean? Well, I would say give it all of your in church announcement moments. Give it all of your, um, give it all of your promotion that you can do inside the church. Video announcements, stage announcements, bathroom signs, uh, ev everything that you pull out, church bulletin, everything that you do on a week to week basis for your church. Give it everything that you got. All right. Like put all your gas behind all your effort, energy behind this event. Make sure that everyone in your church at least is very well aware of it. And then from the digital perspective and digital standpoint, how do you do and what do you do beyond that?

Nick Clason (06:22):
Well, I would recommend that you create for yourself a individual dedicated landing page on your church website. Maybe it's, maybe you buy a domain, maybe it's whatever the theme is, you know, dot com. Like, uh, if your theme is like wet and wild rapids.com. Now if you're doing like VBS in a can or VBS from like a curriculum content place, that that website is probably gonna be taken by another church or just by the, the VBS curriculum provider in general, right? But create some sort of like website and maybe you can get like VBS in yourtown.com or VBS in yourtown.church or something like that, that you can just own and use every single year. And then recycle it and refresh it to match and go along with whatever the theme is. But then when people, um, are searching for VBS in your town, that is hopefully gonna index well in SEO and in Google search for the town that your church is in.

Nick Clason (07:18):
Uh, but, but create a website. And in my mind, that website can be your centralized hub. Now, you should already have some sort of centralized hub to your church. And so if people do go to your church and then they do wind up going to vbs, you can just simply link it over to that one. It can also be a subset of your page. You already are paying for a church page. You can just do, you know, whatever church.com/vbs, uh, or whatever church.com/camp. But give it its own dedicated page. And in vbs laying a camp, you want to do packing list, you wanna do themes, you want to be, let that be the place where parents can go for daily recaps posts, uh, links out to social links, out to videos, um, packing lists, forms if you're going away. Um, let's see. Uh, like I like to include Spotify playlists, uh, that the kids, uh, have been worshiping to so that people can access that. They can continue to listen to that on their own time. And then also, last but not least, an idea might be put some energy and effort behind some Facebook advertising. All right, I'll link in our episode here on how to run a Facebook ad, uh, with me and Matt from a couple of, uh, almost a year ago at this point. But I'll link the how-to step-by-step process of running, creating, targeting on a Facebook ad. But get some ad power behind your, uh, your two events, VBS and camp.

Nick Clason (08:38):
All right, what are you gonna do during vbs and what are you gonna do during camp? Right? Like I said, odds are when this video and, uh, podcast drop, you're already there. You don't really have a lot of the, the pre-work probably to do anymore. Or if not, you're, you're, you're minimal. And most of those decisions have already been, it may be too late to create a website. It may be too late, you know, to uh, run an ad. And so during, I would do whatever you can to create daily content for your screens in your room. And so what I mean by that is you're gonna have large projector screens, probably wherever you are, camp vbs, either of those. And if you can have 1, 2, 3, uh, photographers, videographers around the better VBS is probably easier for that cuz you can get volunteer ones, um, camp, you probably need to pay to have that person go and pay them to be there, right?

Nick Clason (09:26):
You gotta pay for their, their room and board and lodging. And then you also have to pay them to be there. If you're on a bigger church staff, you may have a full marketing department, communications department and they may be able to spare a, a member of their team to go to camp with you for the week. Um, and so you don't have to necessarily pay them cuz they're getting paid by the church, but you do have to pay for them to be there, if that makes sense. But those investments are worth it because capturing those memories, capturing those photos and being able to capture those videos are amazing. And one of the best things I think to do is every single day have a daily recap that you post on your screen. So as soon as the kids come in, the top of the service is a daily recap video.

Nick Clason (10:07):
They can screen for their team, they can scream for 'em, they see themselves, they can laugh, they can giggle, they can sing along with the songs. I think all those are great, amazing ideas. Um, also I think you should post daily recap stuff for social media. So think about the multiple avenues in which you may wanna post. You may wanna post on, uh, the feed, Facebook feed, Instagram feed in on Instagram. It's gonna be 10 photos. You may also wanna post videos or things in your stories. Um, and you may also wanna post some reels. So one of the things we just got done with VBS this last week at our church, our church was doing a daily recap video with like a voiceover. So one of the people on staff did it, I did it from one of the days cuz we were hosting, um, a sixth grade event called Cross the Creek Week.

Nick Clason (10:50):
Um, and it's for our incoming, uh, sixth graders that was running in tandem in conjunction with their VBS across the, across the way. Um, but I would do like a recap, Hey, here's the, here's the theme, here's the word of the day, here's the verse. Um, and all the while there was just b-roll back behind of things going on events, uh, footage that they had for, for the event. I also posted on our own individual student ministry channels. The first two days I just did basic recaps. I just like got my phone out and just kind of captured the day, put a video on it, honestly edited it in TikTok or cap cut and just like let it be. And it was super simple text on screen, you know, cross Creek week day one. Uh, super easy way to do that. The, the third day I pulled students aside individually and I asked them, what's your favorite part of this event?

Nick Clason (11:38):
And I, I just clipped all those together real fast. And then on the fourth and final day we had our missions offering and we offered a contest to our sixth graders that if they were able to meet some sort of goal, um, they could pie a leader of their choice in the face. And so there were six groups, six teams, and five of the six teams met that goal. And so five of the six teams got a pie leaders. And so we captured five pies in the face. If you're on YouTube, check this out, here's my photo of me getting pied in the face. Cuz they did in fact choose me for one of them. Um, but I posted a video all five, like boom, boom, boom, just real fast. And then at the end, the group photo of the five of us being pied.

Nick Clason (12:16):
And so, um, I captured that. So on social, I would just, uh, look for different ways to capture what's going on. Um, I thought what, what my church was doing with the voiceover for the theme. I thought that was really good, um, and really well done. Um, and so I would, again, so you're looking at the, the challenge with it right? Is that you're looking for, uh, stuff for your screen. So you're looking for 10 80 by 1920, you're also looking for, um, you're also looking, what is that? No, that's 1920 by 10 80, then you're also looking for verticals. So then you're looking for 10 80 by 1920. Uh, so the way you capture it is gonna be different. So if you can have some people like you do social and you do, um, for the screens, vice versa, or you're just gonna have them like, come in, film this way and then come in and film this way, right?

Nick Clason (13:02):
Whatever the case might be, I would, uh, try and find a way. And the more people you hand have, the more hands you have on deck to help with that, the better for during your event that you can produce on a daily sort of basis. Let's check out what we can do after, all right, after, I would do a big total recap of the whole event. So you've done daily recaps and now you're doing like the big total recap that can just be B roll and uh, maybe voiceover or something like that. One of my favorite things to do is bringing that like camp person, uh, with me. The video person to camp is have them capture eight to 12, uh, testimonies of people, um, student and a couple leaders, and then splice that up together with some good B-roll over it and, um, show it in the service or show it in the, um, like whatever sort of recap event you have, uh, for, for your people.

Nick Clason (13:58):
Uh, and also post it, you know, to YouTube clip it up verticals so you can post it to social. Um, we did an event, uh, we will do an event after camp this year called camp. So it's the camp recap, um, and we're gonna invite parents to it. And that's what we're gonna show our, our video for, for camp, for returning students, um, and for returning parents to be able to check out what's going on with, uh, what went on at camp, what went on with student ministry, um, and get that also, um, if it's good enough, it'll be able to get played in your big church lobby. Um, and it, what it'll do is it will help your parents. It'll help your donors, it will help anyone who gave fundraisers invested in student ministry. It will give them a picture of what their financial and what their monetary and what their time investment went to.

Nick Clason (14:45):
And so, uh, this is why I think that capturing these moments digitally, um, and on video is so, so widely important because it just gives such a good picture and it helps bring your church along to what's going on in these monumental events for these, uh, for kid ministry and for student ministry. Well, hey everyone, so glad you hung out. I, uh, am thankful that you stuck around to the end of this video. Hey, I also just want to say like, I hope that you found this helpful and I also hope that you, um, have a great vbs and a great camp this season. Whether you're just finishing it or whether you're jumping into it this week. Um, prayers, blessings on you. I hope that it's amazing for any, uh, if you want to, to preview any of the content we did, I'll link both our, our overall church and, uh, my church's, uh, student ministry, which I run in the show notes.

Nick Clason (15:40):
You can check both of those out. You can again, head to YouTube to subscribe to our YouTube channel. Um, see the photo of me having Pie in the face. Uh, you can also follow me on TikTok for short video clips. And don't forget show notes and transcripts are available every single week http://hybridministry.xyz. This is gonna be episode number 049. Hey, listen, I'm gonna give you quick heads up. I may say that in some future episodes I lost a bunch of episodes on a hard drive, um, that is currently getting recovered now. Um, and so unfortunately, uh, there may be some, some shuffling. That's mostly a problem I have to deal with. Um, but I'm just letting you know that there be, there may be some clerical errors here in the next couple of weeks of me staying episode, whatever, and then it posting later cuz I currently don't have access to it. So anyway, all that to be said. Without any further ado, glad you're here. Thanks for hanging out. Head into the show notes to get everything you need. And as always, don't forget, stay hybrid.

]]> Episode 048: My Newly Revised Church Social Media Planning and Posting Strategy for the rest of 2023 https://www.hybridministry.xyz/048 6ac0ac0f-3072-4e36-9836-8213ddfbdddb Thu, 08 Jun 2023 04:00:00 -0500 Nick Clason 048 My Newly Revised Church Social Media Planning and Posting Strategy for the rest of 2023 full Nick Clason In this Episode Nick revises and takes another look at his 2023 posting strategy, and he explains the shifts and tweaks he is going to be making moving forward for the second half of 2023. 23:03 no In this Episode Nick revises and takes another look at his 2023 posting strategy, and he explains the shifts and tweaks he is going to be making moving forward for the second half of 2023. Dive in and take a look at what you can learn and adapt into your church's social media strategy for 2023 and beyond to maximize your reach of Millennials, Generation Z and the future of Generation Alpha. Follow Along on YouTube: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g Come Hang with Nick on TikTok: https://www.tiktok.com/@clasonnick?lang=en Shownotes & Transcripts for this Episode: http://www.hybridministry.xyz/048 SHOWNOTES The Original 2023 Posting Strategy: https://www.hybridministry.xyz/025 FREE E-Book on Posting to TikTok in 2023: https://www.hybridministry.xyz/articles/ebook To see Nick's Church's Social Media in Action: Instagram: https://www.instagram.com/crosscreekstudents/ YouTube: https://www.youtube.com/channel/UC4f4bABQ6RgYF8CHY9G4HKw TikTok: https://www.tiktok.com/@crosscreekstudents?lang=en TIMECODES 00:00-04:37 Intro 04:37-06:55 Why I'm shifting from posting less content on social media in 2023 06:55-15:30 Reason #1: Quantity to Quality 15:30-18:59 Reason #2: Margin for more variety of Social Media posts 18:59-23:03 In Conclusion TRANSCRIPT Nick Clason (00:02): Hey, what is up everybody? Welcome back to another episode of the Hybrid Ministry Show. I am with you as always as your host, Nick Clason. Excited and thrilled to be with you on this episode. And in this episode, I want to give you my updated church social media posting strategy for 2023. Uh, I will link in the show notes if you've been around any length of time, my ultimate, uh, church social media posting strategy. Um, and I, I gave that back, I believe, around Christmas time, um, in 2022. And so here we are. It's May or June, depending on when you're catching this, or maybe even later if you're watching back through the archives, um, or listening back to the archives. Um, but now I want to just give an update and, uh, say, Hey, here's what I have been doing. Here's where I have been, and here's what I now know and here's the direction that I am now gonna go. Nick Clason (01:06): So tune in for that. But before we do, uh, if you haven't already figured out, we are on YouTube. So join us over there. Give us a, like a subscribe, all that stuff. Super duper helps with the algorithm. Um, and we would super appreciate it if any of those things, uh, were available or a thing that you could do for us. Uh, if you're in a podcast catcher, uh, subscribe so that you get this episode for free. It will automatically, uh, download, automatically show up in your feed every single Thursday morning at 4:00 AM when these things drop. And a rating or a review, either on Apple Podcast, on the YouTube podcast, any of those places, Spotify, we are all those places. So we would welcome a rating or a review. Um, it really helps with the algorithm. And, um, I believe in this message. I hope that if you're listening, that you two also believe in this message. Nick Clason (01:57): And if you are finding it helpful, um, getting that word out there in some way, just by helping us give it a rating that helps other people find their show, that helps other people attach to the mission message, um, of what hybrid ministry is all about. If, if you're new, you know, what we're essentially saying is, uh, this is not a all about digital ministry, though. There is a lot of elements of digital ministry in here. Um, and this is not all about in-person ministry. What this really is, is this is a melding of the two, and it's helping kind of fuse where, where the road meets between, um, just in person or just on online or just in digital. And so that's why we're calling it hybrid. It's a both and sort of experience. That being said, most churches are really good with their in-person experiences, um, and they may not be as good with some of their hybrid experiences, and it could be streaming your service. Nick Clason (02:57): That could be what a hybrid experience is. That's what most churches, uh, do. That's, that's what most of their online or digital strategy is, is like, well, we streamed the service, COVID forced us to buy a camera, stick it in the back of the room and stream the service. And that's all well and good. And if you're doing that, I'd recommend continue doing it. But there are many more ways, I think, to enter into that space, uh, and to offer more than just your Sunday morning experience to your church members, your church attenders, and your perspective people. So again, thank you for joining us. One of the major players right now in 2023. Um, and this will still bear itself out and you're about to see and hear in my updated church, uh, media posting strategy in 2023 is short form, vertical based video. And I have created for you a 100% free ebook. Nick Clason (03:49): I would love for you to click the link in the show notes and head there and download your very own copy of it. Uh, it's just a way for you or a church social media manager or an intern or a college student to grab a phone and start creating tos completely free and from scratch. It is an ebook that we created step by step, walking you through. It's titled, have I Already Ruined My Church TikTok account? And we would just love for you to check that out and use it, and hopefully that will be to your benefit and your advantage as you're trying to lean into more and more of the hybrid space here in 2023 in an effort to reach Gen Z and millennials and beyond. So again, without any further ado, glad you're here. Thanks for joining us. Let's dive in to my updated church social media posting strategy in 2023. Nick Clason (04:38): The day was May 7th, 2023. That's the day I finally shifted my strategy from before. So a little bit of historical context so that you understand. Like I said, if you wanna go back and listen, drop the link to that in the show notes, check that out. But I have been posting three short form vertical video based content pieces every single day for five days a week. The reason I choose the five days a week thing is because I'm attempting to have rhythm and rest in a Sabbath and a weekend. And so I don't post on Friday and Saturday as a a member of church staff. Sun Sunday is for sure a working day, right? Um, and so therefore I just, I choose Friday and Saturday as my two days off. It works pretty well. So I post Sunday, Monday, Tuesday, Wednesday, Thursday. That's why really, that's really the rhyme or reason works well with my schedule. Nick Clason (05:32): Um, and I would recommend that, like, I would recommend not overdoing it on your days off, because the, the reality is social media is relentless. It is a never ending beast, and it is always hungry. And so the more that you give to it, the more it's gonna want and the more it's gonna need. And so unless you have boundaries, there is really no, uh, stopping to it. And so it's up to you to create the boundaries to stay healthy, to stay in a spot that is gonna keep you mentally strong and all those types of things. So anyway, I've been posting three times a day, five days a week, and I just now shifted down and this is my new strategy. It's not earth shattering, and it's not a big shift. Okay? I've shifted down from three a day to two a day. So let's talk about what caused and what brought me to that shift. Nick Clason (06:19): It's multifaceted. There are two main points, and in the next couple sections, I'm gonna break down point number one, I'm gonna break down point number two. Um, but all of this is, while it's not monumental, it is a slight shift. And so if you have been following my recommended strategy, I will explain why I still think that there is benefit and merit to the three posts a day versus maybe the two posts a day. That is honestly ultimately gonna be up to you and up to your call. But before we do that, let me dive into my two-pronged reason for shifting from three a day to two a day. Let's go. Reason number one, why I am making this shift is I am hoping that shifting from posting three day to two a day, it's gonna take my weekly from 15 down to 10. Um, and there's already a rhythm baked in what I'm doing. Nick Clason (07:12): Like, for example, we're pre-filing all of our message content on video. And so out of that, I pull three, uh, shorts, three tos every single week, um, that are short message clips, um, Brady Shearer and the, and the people at Nucleus call it social sermons. Um, but essentially we're clipping a, a message with hopefully what I would consider to be a good hook, whether it is or not, I don't know. I'm still growing in that skill, I would say. And then at the end, we're pushing them to go consume longer sections of our YouTube, um, or podcast content. Uh, and so hopefully they find it and then they go, they go discover and, and become, you know, more engaged, more entrenched in what we're doing on social media. Anyway, all that to be said, right? Like, I am trying to, so, so there's three right there. Nick Clason (08:02): Okay, so outta my 10. Now I already have three. I only have to come up with seven more. And so ultimately I'm trying to shift, uh, creating quantity content to quality content. Now, I, I have not been trying to produce crap. Like, that's not been my goal, right? By any means. Like, I'm trying to do good work. I'm trying to be thoughtful, I'm trying to be creative, but there's just something about three a day that just feels relentless. And yesterday, May 7th was actually the very, and that May 7th, as of this recording, this will drop multiple weeks later. But, um, May 7th, when I first posted this, like, that was my very first day of posting only two a day. And it, it felt different. Like, I don't know it, you know, you might think like, what are you talking about? Like, it's only one different, like, I know, but it just, it, there's something about it, it just did. Nick Clason (08:48): And, uh, the illustration that I would make is I'm trying to produce really good quality content now, like part of the quantity, um, has been a little bit of an antiquated, I think, algorithm thing. And by antiquated, I mean, like a couple months ago, in social media land that's antiquated. You had to show up a lot and you had to show up frequently. You had to show up often. And if you can do three a day, if you can do quality content multiple times a day, you should. And I would still a hundred percent recommend it, but I just know my personal margin, like was not really allowing that anymore. Um, I was ha I was struggling with coming up with good ideas. And in like one of my original iterations of our plan, I've told you before, I work as a youth pastor. Nick Clason (09:30): I'm on a team. I'm one of three on our team. I have a director. There's me, I'm like the, the social media guru. And then we have, uh, another associate on our team. And, and she's a female. And so like the two of them, like I I, I dished out some social media stuff early on, like, Hey, you take three and you take three and I'll take the remainder. And they each both struggled with it for different reasons. Um, and, and so I pulled us back together and I said, what if we filmed some stuff together? We got all of us on camera at the same time. Instead of it just being like my talking head than your talking head, than your turn for your talking head. And they loved that idea. It was easier for them, but that dumped a lot more of the editing load back on my plate. Nick Clason (10:12): And so as a result of that, that's why I'm making this shift. The other thing is, you, you're in grow mode. I think when you're starting from scratch and you're doing a lot a day, we've, we've grown a lot. Go back to the last episode, I'll link it in the show notes. I give you my progress support. We have a fair bit of followers, we have a fair bit of subscribers in all four of the places. And so I think we've established ourselves. So now I wanna start creating really good content because that is the other thing that the recent TikTok algorithm has made very clear, is that like they are now going for good solid quality content. It's not just about hopping on a trend or a sound. And if you're on that sound, you can ride that wave to a lot of views, a lot of subscribers like that just doesn't work anymore. Nick Clason (10:56): I mean, and you saw that born out in some of my most recent like deep dives into analytics, is that like, we're not catching those waves the way that we were hoping that we would. And so therefore we have to not just try to rely on good cap cut templates or good trending sounds and funny dances. We have to actually create quality content that people are going to want to see, watch and consume. That's gonna be the path forward. And so to do that, I'm trying to pull back the number of, of posts I do a day so that I can spend more time on quality content. Right now, I am doing a series, you can check it out. It's at Cross Creek Church right now. I'm hoping it'll change to at Cross Creek students, but TikTok and name changes. So, um, but I'm doing a series, um, on all of our, our short form video platforms called Grow. Nick Clason (11:47): And i, I want to give bible and Bible study hack ideas. And so I'm opening with a hook with, it's all gonna be like bot ai voice, uh, filtered. And so it says like, this Bible study hack is an absolute game changer. That's how it starts. And then I post screenshots from the Bible app, or I post, uh, screenshots or downloaded images from other things. Uh, like the one today is gonna be about the, uh, printing press and how we now have access to the Bible everywhere. The early church didn't have that, right? We have it now in our pockets on our devices. Um, I also post one about like second Timothy three 16, how God's word is, uh, God breathe and useful for teaching, re repeating, correcting and training and righteousness and how that's gonna benefit to us. And so break down some of those verses give them hacks in the you version Bible app. Nick Clason (12:42): So that's gonna require some more effort on the prep side before I just get out there and start farting out, right? Some, like, some some TikTok. So I'm trying to put in some good thoughtful preparation, and then once I do the prep, then I have to turn around and edit it. So I'm, I'm really seeing a lot of these things from start to finish. In a lot of cases, if you're like a church social media manager, you might just be on the editing portion of it. And so you have the time and the bandwidth. Um, if you have content creators, pastors, whatever you're gonna call them on the backend doing the work, great. Like keep, keep letting them pump that stuff out. And the more you can produce, the better. If you have a good strategy and can post more than five times a day and you're handing it off some people on their days off and whatever, like yes, yes to all of that, right? Nick Clason (13:29): But at the end of the day, like, I am making this move to just try and build in a little bit more, uh, margin for me. And so, um, like I said, I'm, I'm trying to, um, in addition to creating good content, I'm trying to become a little bit more aggressive on my edits too. Um, spending more time on my edits, edits that are gonna be, um, good and stop the scroll and grab people's attention and all those types of things. So all of that just takes more time. And the more time I have, uh, is gonna be used to create 10 really good pieces of content every single week that I may have to edit every single one of them in like Adobe Premier Pro or my video editing software of choice. Um, as opposed to just pulling some random quick ones out off my phone, which is what I, I have been doing for some of the filler pieces. Nick Clason (14:18): There's nothing wrong with it. I mean, quite honestly, on my personal YouTube shorts, I posted, uh, one of those Jonas Brothers filters a couple weeks ago. Like, don't get stressed, we're gonna get figured out. Oh, deep conversations at the Waffle House. You might have seen it if you've been on TikTok, if not, you're welcome for that glorious singing in your ear holes. But I posted that and it's got like 53,800 views on YouTube and it helped drive my subscribers up over like 30 overnight. So you never know when one of those is just gonna like catch. And quite honestly, I posted it a week and a half ago and yesterday was when I saw my subscribers just freaking skyrocket, like outta nowhere. And so those still play a part. Those still work and those still happen, you know, every now and then. And so, um, leave space for some of those good cap cut templates, I would say for some of those good training audios, um, so that you can ride some of those waves cuz that that stuff does still happen. Nick Clason (15:19): So that's reason number one. I'm, I'm hoping to, uh, shift from quantity to quality. I'm hoping to buy back some, some time and some margin just in my working flow and schedule. Reason number two is I would like to create additional quality content that's not just video based. Now, hear me right when I say that you're gonna be, like you said, video was king and it is, and it, it a hundred percent still is. Everything we've posted on social media since I've been at my church has essentially been video based and I love it. Um, but I , i I will liken it to my current rhythm with video is, uh, one day, there was a day when I was working a couple years ago and I had to have a really tough conversation with a resident of mine. We ended up, I believe this day, or maybe it was a couple days later, uh, letting him go and, um, I needed to sit down and create for him what we call in our organization, a p I p a performance improvement plan. Nick Clason (16:19): He needed to sign off on that p i p and if he didn't like see it through to the end, we had, we had to and were going to let him go. Um, but my schedule that day was stacked. I had like two liter lunches, um, or a liter coffee and a liter lunch. I had several other meetings filtered in there. And so my boss at the beginning of the day sent me, um, his like templatized, p i p and maybe one that he'd used for someone else before. And by the time I got to that meeting, I literally swapped out the name that he sent me on his, with my, my residence's name and flew into the meeting five minutes late, slapped it down and had the conversation. And, uh, I told my boss about it later and he's like, that's not the way to have that conversation. Nick Clason (17:03): And I knew that, right? I just didn't have the margin in my schedule that was necessary that day. There was no other gaps, there was no other breaks to make that happen. And in a lot of the same way, the three a day is very aggressive. It's an aggressive growth strategy and it's caused me to not have any additional margin because I do want to lean into some carousel posts on Instagram that are more like learning based. Um, and that's gonna just take some time with me sitting down in Photoshop, building some of those out, thinking through them. And so all of this really, I would say at the end of the day is, is to build out a more robust social media strategy. One that is including good, strong and frequent quality content, short form video based things, but also has some supplemental content happening like on our Instagram feeds and stuff like that. Nick Clason (17:54): And so this isn't because Instagram, uh, is not working on reels anymore, it very much still is, we're still catching fire on there. Um, you know, I I just have a bigger vision and more things I want to do. So more feed posts more, I would like to do more longer form YouTube videos that aren't just messages. Like I would like to start creating some classes and, and fun things like that. But like, I don't have the margin for it. Some podcasts that are more regular, like I would like to do some of those. I don't have the margin for those. And so the, the more things, more a more fleshed out parent Facebook strategy, like, uh, any of that stuff I don't have the time for right now because of what I'm doing with, with Rios. And so this is hopefully gonna help me take a step back on the video slightly. Nick Clason (18:39): I, I'm, I'm, I, it's still king and so I don't want to abandon it at all, but I just wanna take a slight step back, focus on my editing and my content and then focus on my additional pieces of content, additional avenues of social media, um, as we trudge forward. So that is why I am shifting here in 2023. So ultimately, in conclusion, this is a margin move for me. I gave it a fair shake, an eight to nine month runway. We evaluated it, we've done that in recent episodes. Um, we took a couple accounts from zero and, and complete scratch to where they are today. And that the, the aggressive three times a day vertical video posting strategy helped get us there. Um, and frankly, I am in a church that, you know, when I, when I dropped my strategy for you, I was taking it from a multi-site megachurch with people from all over the Chicagoland area that called our church home and was still very much in the midst Andros of C O V I D or at least like living in the wake of that to a church that is in Texas in the conservative Bible belt, where they very much live out an in-person experience. Nick Clason (19:49): And so those were not apples to apples by any means. And so I was in a church, has a very in-person, um, environment and strategy. And so leaning into a hybrid ministry in there, still necessary for generation Z, not necessarily because it's like a Bible belt, you know, thing. But Gen Z still appreciates and uses hybrid ministry. We've even seen it here. People have appreciated it and liked it, but it's been a shift and it's, it's not the norm for what you would normally see in Texas. And so, uh, I, I say all of this to say like, I only wanna point out how big and how long and how far that hill was that we have been taking. And now as we step back, as we do deep dive into some analytics, it is causing us to shift ever so slightly. And that is why. Nick Clason (20:38): And so I hope that you, um, you know, I hope that you can take my context and compare it to yours and like, is this true for us as well or do we have the margin to continue to keep going with what we've been doing? Like I just want to let y'all know and be honest with you, like, this is where I am, this is where I'm coming from and I, um, always just wanna shoot it straight with you. Like here's where I am, here's where I'm coming from and here's how it's going. And uh, I will always do that and I will never fabricate or lie or say one thing's going better than another. Like this is just what it is and how it is. And, and this is where we are today as it stands. And so when I make another shift, you guys will be the first to hear about it. Nick Clason (21:24): Cuz I love to workshop it. And, and part of the reason why is y'all help give me a community, uh, for me to like, filter out some of my thoughts. I'll make shifts. But like sitting down to prep this podcast helped me figure out the, these are my two main reasons why I'm making this shift and that makes me more articulate in my job or with my boss or whatever the case might be. So I appreciate it, it's cathartic for me. I hope it's helpful for you. If it is, please drop us a rating, a review, all those things. Grab the free ebook, that will subscribe you to our email newsletter list. And it'll also give you a freebie on your own that you can use and help. Um, moving forward for a social media posting guide and strategy. Um, as always, we are appreciative of you. If you found this episode helpful, please consider sharing it with a friend, a family member, a coworker, a grandparent, your cat. I don't care. But sharing really helps. So if that's something that you have the margin or are able to do, please consider sharing it. We love you guys. Thanks for sticking around until the end and until always, that's not how I do it. Let's, I butchered it. Nick Clason (22:35): How do I say it? as always. No, don't forget, this is it. This is it. That was the worst ending in the history of mankind. And you know what, I'm keeping it in there. I face planted in front of you. Not everything's perfect. That's okay. We're gonna show the realness. Don't forget. And as always, stay hybrid. Church Marketing Tips, Church Growth, Church Communications, Church Social Media, Email, Subject, Pastor, Sermon, YouTube, TikTok, Instagram Reels, Facebook Reels, YouTube Shorts In this Episode Nick revises and takes another look at his 2023 posting strategy, and he explains the shifts and tweaks he is going to be making moving forward for the second half of 2023. Dive in and take a look at what you can learn and adapt into your church's social media strategy for 2023 and beyond to maximize your reach of Millennials, Generation Z and the future of Generation Alpha.

Follow Along on YouTube:
https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g
Come Hang with Nick on TikTok:
https://www.tiktok.com/@clasonnick?lang=en
Shownotes & Transcripts for this Episode:
http://www.hybridministry.xyz/048

SHOWNOTES
The Original 2023 Posting Strategy:
https://www.hybridministry.xyz/025

FREE E-Book on Posting to TikTok in 2023:
https://www.hybridministry.xyz/articles/ebook

To see Nick's Church's Social Media in Action:
Instagram: https://www.instagram.com/crosscreekstudents/
YouTube: https://www.youtube.com/channel/UC4f4bABQ6RgYF8CHY9G4HKw
TikTok: https://www.tiktok.com/@crosscreekstudents?lang=en

TIMECODES
00:00-04:37 Intro
04:37-06:55 Why I'm shifting from posting less content on social media in 2023
06:55-15:30 Reason #1: Quantity to Quality
15:30-18:59 Reason #2: Margin for more variety of Social Media posts
18:59-23:03 In Conclusion

TRANSCRIPT
Nick Clason (00:02):
Hey, what is up everybody? Welcome back to another episode of the Hybrid Ministry Show. I am with you as always as your host, Nick Clason. Excited and thrilled to be with you on this episode. And in this episode, I want to give you my updated church social media posting strategy for 2023. Uh, I will link in the show notes if you've been around any length of time, my ultimate, uh, church social media posting strategy. Um, and I, I gave that back, I believe, around Christmas time, um, in 2022. And so here we are. It's May or June, depending on when you're catching this, or maybe even later if you're watching back through the archives, um, or listening back to the archives. Um, but now I want to just give an update and, uh, say, Hey, here's what I have been doing. Here's where I have been, and here's what I now know and here's the direction that I am now gonna go.

Nick Clason (01:06):
So tune in for that. But before we do, uh, if you haven't already figured out, we are on YouTube. So join us over there. Give us a, like a subscribe, all that stuff. Super duper helps with the algorithm. Um, and we would super appreciate it if any of those things, uh, were available or a thing that you could do for us. Uh, if you're in a podcast catcher, uh, subscribe so that you get this episode for free. It will automatically, uh, download, automatically show up in your feed every single Thursday morning at 4:00 AM when these things drop. And a rating or a review, either on Apple Podcast, on the YouTube podcast, any of those places, Spotify, we are all those places. So we would welcome a rating or a review. Um, it really helps with the algorithm. And, um, I believe in this message. I hope that if you're listening, that you two also believe in this message.

Nick Clason (01:57):
And if you are finding it helpful, um, getting that word out there in some way, just by helping us give it a rating that helps other people find their show, that helps other people attach to the mission message, um, of what hybrid ministry is all about. If, if you're new, you know, what we're essentially saying is, uh, this is not a all about digital ministry, though. There is a lot of elements of digital ministry in here. Um, and this is not all about in-person ministry. What this really is, is this is a melding of the two, and it's helping kind of fuse where, where the road meets between, um, just in person or just on online or just in digital. And so that's why we're calling it hybrid. It's a both and sort of experience. That being said, most churches are really good with their in-person experiences, um, and they may not be as good with some of their hybrid experiences, and it could be streaming your service.

Nick Clason (02:57):
That could be what a hybrid experience is. That's what most churches, uh, do. That's, that's what most of their online or digital strategy is, is like, well, we streamed the service, COVID forced us to buy a camera, stick it in the back of the room and stream the service. And that's all well and good. And if you're doing that, I'd recommend continue doing it. But there are many more ways, I think, to enter into that space, uh, and to offer more than just your Sunday morning experience to your church members, your church attenders, and your perspective people. So again, thank you for joining us. One of the major players right now in 2023. Um, and this will still bear itself out and you're about to see and hear in my updated church, uh, media posting strategy in 2023 is short form, vertical based video. And I have created for you a 100% free ebook.

Nick Clason (03:49):
I would love for you to click the link in the show notes and head there and download your very own copy of it. Uh, it's just a way for you or a church social media manager or an intern or a college student to grab a phone and start creating tos completely free and from scratch. It is an ebook that we created step by step, walking you through. It's titled, have I Already Ruined My Church TikTok account? And we would just love for you to check that out and use it, and hopefully that will be to your benefit and your advantage as you're trying to lean into more and more of the hybrid space here in 2023 in an effort to reach Gen Z and millennials and beyond. So again, without any further ado, glad you're here. Thanks for joining us. Let's dive in to my updated church social media posting strategy in 2023.

Nick Clason (04:38):
The day was May 7th, 2023. That's the day I finally shifted my strategy from before. So a little bit of historical context so that you understand. Like I said, if you wanna go back and listen, drop the link to that in the show notes, check that out. But I have been posting three short form vertical video based content pieces every single day for five days a week. The reason I choose the five days a week thing is because I'm attempting to have rhythm and rest in a Sabbath and a weekend. And so I don't post on Friday and Saturday as a a member of church staff. Sun Sunday is for sure a working day, right? Um, and so therefore I just, I choose Friday and Saturday as my two days off. It works pretty well. So I post Sunday, Monday, Tuesday, Wednesday, Thursday. That's why really, that's really the rhyme or reason works well with my schedule.

Nick Clason (05:32):
Um, and I would recommend that, like, I would recommend not overdoing it on your days off, because the, the reality is social media is relentless. It is a never ending beast, and it is always hungry. And so the more that you give to it, the more it's gonna want and the more it's gonna need. And so unless you have boundaries, there is really no, uh, stopping to it. And so it's up to you to create the boundaries to stay healthy, to stay in a spot that is gonna keep you mentally strong and all those types of things. So anyway, I've been posting three times a day, five days a week, and I just now shifted down and this is my new strategy. It's not earth shattering, and it's not a big shift. Okay? I've shifted down from three a day to two a day. So let's talk about what caused and what brought me to that shift.

Nick Clason (06:19):
It's multifaceted. There are two main points, and in the next couple sections, I'm gonna break down point number one, I'm gonna break down point number two. Um, but all of this is, while it's not monumental, it is a slight shift. And so if you have been following my recommended strategy, I will explain why I still think that there is benefit and merit to the three posts a day versus maybe the two posts a day. That is honestly ultimately gonna be up to you and up to your call. But before we do that, let me dive into my two-pronged reason for shifting from three a day to two a day. Let's go. Reason number one, why I am making this shift is I am hoping that shifting from posting three day to two a day, it's gonna take my weekly from 15 down to 10. Um, and there's already a rhythm baked in what I'm doing.

Nick Clason (07:12):
Like, for example, we're pre-filing all of our message content on video. And so out of that, I pull three, uh, shorts, three tos every single week, um, that are short message clips, um, Brady Shearer and the, and the people at Nucleus call it social sermons. Um, but essentially we're clipping a, a message with hopefully what I would consider to be a good hook, whether it is or not, I don't know. I'm still growing in that skill, I would say. And then at the end, we're pushing them to go consume longer sections of our YouTube, um, or podcast content. Uh, and so hopefully they find it and then they go, they go discover and, and become, you know, more engaged, more entrenched in what we're doing on social media. Anyway, all that to be said, right? Like, I am trying to, so, so there's three right there.

Nick Clason (08:02):
Okay, so outta my 10. Now I already have three. I only have to come up with seven more. And so ultimately I'm trying to shift, uh, creating quantity content to quality content. Now, I, I have not been trying to produce crap. Like, that's not been my goal, right? By any means. Like, I'm trying to do good work. I'm trying to be thoughtful, I'm trying to be creative, but there's just something about three a day that just feels relentless. And yesterday, May 7th was actually the very, and that May 7th, as of this recording, this will drop multiple weeks later. But, um, May 7th, when I first posted this, like, that was my very first day of posting only two a day. And it, it felt different. Like, I don't know it, you know, you might think like, what are you talking about? Like, it's only one different, like, I know, but it just, it, there's something about it, it just did.

Nick Clason (08:48):
And, uh, the illustration that I would make is I'm trying to produce really good quality content now, like part of the quantity, um, has been a little bit of an antiquated, I think, algorithm thing. And by antiquated, I mean, like a couple months ago, in social media land that's antiquated. You had to show up a lot and you had to show up frequently. You had to show up often. And if you can do three a day, if you can do quality content multiple times a day, you should. And I would still a hundred percent recommend it, but I just know my personal margin, like was not really allowing that anymore. Um, I was ha I was struggling with coming up with good ideas. And in like one of my original iterations of our plan, I've told you before, I work as a youth pastor.

Nick Clason (09:30):
I'm on a team. I'm one of three on our team. I have a director. There's me, I'm like the, the social media guru. And then we have, uh, another associate on our team. And, and she's a female. And so like the two of them, like I I, I dished out some social media stuff early on, like, Hey, you take three and you take three and I'll take the remainder. And they each both struggled with it for different reasons. Um, and, and so I pulled us back together and I said, what if we filmed some stuff together? We got all of us on camera at the same time. Instead of it just being like my talking head than your talking head, than your turn for your talking head. And they loved that idea. It was easier for them, but that dumped a lot more of the editing load back on my plate.

Nick Clason (10:12):
And so as a result of that, that's why I'm making this shift. The other thing is, you, you're in grow mode. I think when you're starting from scratch and you're doing a lot a day, we've, we've grown a lot. Go back to the last episode, I'll link it in the show notes. I give you my progress support. We have a fair bit of followers, we have a fair bit of subscribers in all four of the places. And so I think we've established ourselves. So now I wanna start creating really good content because that is the other thing that the recent TikTok algorithm has made very clear, is that like they are now going for good solid quality content. It's not just about hopping on a trend or a sound. And if you're on that sound, you can ride that wave to a lot of views, a lot of subscribers like that just doesn't work anymore.

Nick Clason (10:56):
I mean, and you saw that born out in some of my most recent like deep dives into analytics, is that like, we're not catching those waves the way that we were hoping that we would. And so therefore we have to not just try to rely on good cap cut templates or good trending sounds and funny dances. We have to actually create quality content that people are going to want to see, watch and consume. That's gonna be the path forward. And so to do that, I'm trying to pull back the number of, of posts I do a day so that I can spend more time on quality content. Right now, I am doing a series, you can check it out. It's at Cross Creek Church right now. I'm hoping it'll change to at Cross Creek students, but TikTok and name changes. So, um, but I'm doing a series, um, on all of our, our short form video platforms called Grow.

Nick Clason (11:47):
And i, I want to give bible and Bible study hack ideas. And so I'm opening with a hook with, it's all gonna be like bot ai voice, uh, filtered. And so it says like, this Bible study hack is an absolute game changer. That's how it starts. And then I post screenshots from the Bible app, or I post, uh, screenshots or downloaded images from other things. Uh, like the one today is gonna be about the, uh, printing press and how we now have access to the Bible everywhere. The early church didn't have that, right? We have it now in our pockets on our devices. Um, I also post one about like second Timothy three 16, how God's word is, uh, God breathe and useful for teaching, re repeating, correcting and training and righteousness and how that's gonna benefit to us. And so break down some of those verses give them hacks in the you version Bible app.

Nick Clason (12:42):
So that's gonna require some more effort on the prep side before I just get out there and start farting out, right? Some, like, some some TikTok. So I'm trying to put in some good thoughtful preparation, and then once I do the prep, then I have to turn around and edit it. So I'm, I'm really seeing a lot of these things from start to finish. In a lot of cases, if you're like a church social media manager, you might just be on the editing portion of it. And so you have the time and the bandwidth. Um, if you have content creators, pastors, whatever you're gonna call them on the backend doing the work, great. Like keep, keep letting them pump that stuff out. And the more you can produce, the better. If you have a good strategy and can post more than five times a day and you're handing it off some people on their days off and whatever, like yes, yes to all of that, right?

Nick Clason (13:29):
But at the end of the day, like, I am making this move to just try and build in a little bit more, uh, margin for me. And so, um, like I said, I'm, I'm trying to, um, in addition to creating good content, I'm trying to become a little bit more aggressive on my edits too. Um, spending more time on my edits, edits that are gonna be, um, good and stop the scroll and grab people's attention and all those types of things. So all of that just takes more time. And the more time I have, uh, is gonna be used to create 10 really good pieces of content every single week that I may have to edit every single one of them in like Adobe Premier Pro or my video editing software of choice. Um, as opposed to just pulling some random quick ones out off my phone, which is what I, I have been doing for some of the filler pieces.

Nick Clason (14:18):
There's nothing wrong with it. I mean, quite honestly, on my personal YouTube shorts, I posted, uh, one of those Jonas Brothers filters a couple weeks ago. Like, don't get stressed, we're gonna get figured out. Oh, deep conversations at the Waffle House. You might have seen it if you've been on TikTok, if not, you're welcome for that glorious singing in your ear holes. But I posted that and it's got like 53,800 views on YouTube and it helped drive my subscribers up over like 30 overnight. So you never know when one of those is just gonna like catch. And quite honestly, I posted it a week and a half ago and yesterday was when I saw my subscribers just freaking skyrocket, like outta nowhere. And so those still play a part. Those still work and those still happen, you know, every now and then. And so, um, leave space for some of those good cap cut templates, I would say for some of those good training audios, um, so that you can ride some of those waves cuz that that stuff does still happen.

Nick Clason (15:19):
So that's reason number one. I'm, I'm hoping to, uh, shift from quantity to quality. I'm hoping to buy back some, some time and some margin just in my working flow and schedule. Reason number two is I would like to create additional quality content that's not just video based. Now, hear me right when I say that you're gonna be, like you said, video was king and it is, and it, it a hundred percent still is. Everything we've posted on social media since I've been at my church has essentially been video based and I love it. Um, but I , i I will liken it to my current rhythm with video is, uh, one day, there was a day when I was working a couple years ago and I had to have a really tough conversation with a resident of mine. We ended up, I believe this day, or maybe it was a couple days later, uh, letting him go and, um, I needed to sit down and create for him what we call in our organization, a p I p a performance improvement plan.

Nick Clason (16:19):
He needed to sign off on that p i p and if he didn't like see it through to the end, we had, we had to and were going to let him go. Um, but my schedule that day was stacked. I had like two liter lunches, um, or a liter coffee and a liter lunch. I had several other meetings filtered in there. And so my boss at the beginning of the day sent me, um, his like templatized, p i p and maybe one that he'd used for someone else before. And by the time I got to that meeting, I literally swapped out the name that he sent me on his, with my, my residence's name and flew into the meeting five minutes late, slapped it down and had the conversation. And, uh, I told my boss about it later and he's like, that's not the way to have that conversation.

Nick Clason (17:03):
And I knew that, right? I just didn't have the margin in my schedule that was necessary that day. There was no other gaps, there was no other breaks to make that happen. And in a lot of the same way, the three a day is very aggressive. It's an aggressive growth strategy and it's caused me to not have any additional margin because I do want to lean into some carousel posts on Instagram that are more like learning based. Um, and that's gonna just take some time with me sitting down in Photoshop, building some of those out, thinking through them. And so all of this really, I would say at the end of the day is, is to build out a more robust social media strategy. One that is including good, strong and frequent quality content, short form video based things, but also has some supplemental content happening like on our Instagram feeds and stuff like that.

Nick Clason (17:54):
And so this isn't because Instagram, uh, is not working on reels anymore, it very much still is, we're still catching fire on there. Um, you know, I I just have a bigger vision and more things I want to do. So more feed posts more, I would like to do more longer form YouTube videos that aren't just messages. Like I would like to start creating some classes and, and fun things like that. But like, I don't have the margin for it. Some podcasts that are more regular, like I would like to do some of those. I don't have the margin for those. And so the, the more things, more a more fleshed out parent Facebook strategy, like, uh, any of that stuff I don't have the time for right now because of what I'm doing with, with Rios. And so this is hopefully gonna help me take a step back on the video slightly.

Nick Clason (18:39):
I, I'm, I'm, I, it's still king and so I don't want to abandon it at all, but I just wanna take a slight step back, focus on my editing and my content and then focus on my additional pieces of content, additional avenues of social media, um, as we trudge forward. So that is why I am shifting here in 2023. So ultimately, in conclusion, this is a margin move for me. I gave it a fair shake, an eight to nine month runway. We evaluated it, we've done that in recent episodes. Um, we took a couple accounts from zero and, and complete scratch to where they are today. And that the, the aggressive three times a day vertical video posting strategy helped get us there. Um, and frankly, I am in a church that, you know, when I, when I dropped my strategy for you, I was taking it from a multi-site megachurch with people from all over the Chicagoland area that called our church home and was still very much in the midst Andros of C O V I D or at least like living in the wake of that to a church that is in Texas in the conservative Bible belt, where they very much live out an in-person experience.

Nick Clason (19:49):
And so those were not apples to apples by any means. And so I was in a church, has a very in-person, um, environment and strategy. And so leaning into a hybrid ministry in there, still necessary for generation Z, not necessarily because it's like a Bible belt, you know, thing. But Gen Z still appreciates and uses hybrid ministry. We've even seen it here. People have appreciated it and liked it, but it's been a shift and it's, it's not the norm for what you would normally see in Texas. And so, uh, I, I say all of this to say like, I only wanna point out how big and how long and how far that hill was that we have been taking. And now as we step back, as we do deep dive into some analytics, it is causing us to shift ever so slightly. And that is why.

Nick Clason (20:38):
And so I hope that you, um, you know, I hope that you can take my context and compare it to yours and like, is this true for us as well or do we have the margin to continue to keep going with what we've been doing? Like I just want to let y'all know and be honest with you, like, this is where I am, this is where I'm coming from and I, um, always just wanna shoot it straight with you. Like here's where I am, here's where I'm coming from and here's how it's going. And uh, I will always do that and I will never fabricate or lie or say one thing's going better than another. Like this is just what it is and how it is. And, and this is where we are today as it stands. And so when I make another shift, you guys will be the first to hear about it.

Nick Clason (21:24):
Cuz I love to workshop it. And, and part of the reason why is y'all help give me a community, uh, for me to like, filter out some of my thoughts. I'll make shifts. But like sitting down to prep this podcast helped me figure out the, these are my two main reasons why I'm making this shift and that makes me more articulate in my job or with my boss or whatever the case might be. So I appreciate it, it's cathartic for me. I hope it's helpful for you. If it is, please drop us a rating, a review, all those things. Grab the free ebook, that will subscribe you to our email newsletter list. And it'll also give you a freebie on your own that you can use and help. Um, moving forward for a social media posting guide and strategy. Um, as always, we are appreciative of you. If you found this episode helpful, please consider sharing it with a friend, a family member, a coworker, a grandparent, your cat. I don't care. But sharing really helps. So if that's something that you have the margin or are able to do, please consider sharing it. We love you guys. Thanks for sticking around until the end and until always, that's not how I do it. Let's, I butchered it.

Nick Clason (22:35):
How do I say it? as always. No, don't forget, this is it. This is it. That was the worst ending in the history of mankind. And you know what, I'm keeping it in there. I face planted in front of you. Not everything's perfect. That's okay. We're gonna show the realness. Don't forget. And as always, stay hybrid.

]]> In this Episode Nick revises and takes another look at his 2023 posting strategy, and he explains the shifts and tweaks he is going to be making moving forward for the second half of 2023. Dive in and take a look at what you can learn and adapt into your church's social media strategy for 2023 and beyond to maximize your reach of Millennials, Generation Z and the future of Generation Alpha.

Follow Along on YouTube:
https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g
Come Hang with Nick on TikTok:
https://www.tiktok.com/@clasonnick?lang=en
Shownotes & Transcripts for this Episode:
http://www.hybridministry.xyz/048

SHOWNOTES
The Original 2023 Posting Strategy:
https://www.hybridministry.xyz/025

FREE E-Book on Posting to TikTok in 2023:
https://www.hybridministry.xyz/articles/ebook

To see Nick's Church's Social Media in Action:
Instagram: https://www.instagram.com/crosscreekstudents/
YouTube: https://www.youtube.com/channel/UC4f4bABQ6RgYF8CHY9G4HKw
TikTok: https://www.tiktok.com/@crosscreekstudents?lang=en

TIMECODES
00:00-04:37 Intro
04:37-06:55 Why I'm shifting from posting less content on social media in 2023
06:55-15:30 Reason #1: Quantity to Quality
15:30-18:59 Reason #2: Margin for more variety of Social Media posts
18:59-23:03 In Conclusion

TRANSCRIPT
Nick Clason (00:02):
Hey, what is up everybody? Welcome back to another episode of the Hybrid Ministry Show. I am with you as always as your host, Nick Clason. Excited and thrilled to be with you on this episode. And in this episode, I want to give you my updated church social media posting strategy for 2023. Uh, I will link in the show notes if you've been around any length of time, my ultimate, uh, church social media posting strategy. Um, and I, I gave that back, I believe, around Christmas time, um, in 2022. And so here we are. It's May or June, depending on when you're catching this, or maybe even later if you're watching back through the archives, um, or listening back to the archives. Um, but now I want to just give an update and, uh, say, Hey, here's what I have been doing. Here's where I have been, and here's what I now know and here's the direction that I am now gonna go.

Nick Clason (01:06):
So tune in for that. But before we do, uh, if you haven't already figured out, we are on YouTube. So join us over there. Give us a, like a subscribe, all that stuff. Super duper helps with the algorithm. Um, and we would super appreciate it if any of those things, uh, were available or a thing that you could do for us. Uh, if you're in a podcast catcher, uh, subscribe so that you get this episode for free. It will automatically, uh, download, automatically show up in your feed every single Thursday morning at 4:00 AM when these things drop. And a rating or a review, either on Apple Podcast, on the YouTube podcast, any of those places, Spotify, we are all those places. So we would welcome a rating or a review. Um, it really helps with the algorithm. And, um, I believe in this message. I hope that if you're listening, that you two also believe in this message.

Nick Clason (01:57):
And if you are finding it helpful, um, getting that word out there in some way, just by helping us give it a rating that helps other people find their show, that helps other people attach to the mission message, um, of what hybrid ministry is all about. If, if you're new, you know, what we're essentially saying is, uh, this is not a all about digital ministry, though. There is a lot of elements of digital ministry in here. Um, and this is not all about in-person ministry. What this really is, is this is a melding of the two, and it's helping kind of fuse where, where the road meets between, um, just in person or just on online or just in digital. And so that's why we're calling it hybrid. It's a both and sort of experience. That being said, most churches are really good with their in-person experiences, um, and they may not be as good with some of their hybrid experiences, and it could be streaming your service.

Nick Clason (02:57):
That could be what a hybrid experience is. That's what most churches, uh, do. That's, that's what most of their online or digital strategy is, is like, well, we streamed the service, COVID forced us to buy a camera, stick it in the back of the room and stream the service. And that's all well and good. And if you're doing that, I'd recommend continue doing it. But there are many more ways, I think, to enter into that space, uh, and to offer more than just your Sunday morning experience to your church members, your church attenders, and your perspective people. So again, thank you for joining us. One of the major players right now in 2023. Um, and this will still bear itself out and you're about to see and hear in my updated church, uh, media posting strategy in 2023 is short form, vertical based video. And I have created for you a 100% free ebook.

Nick Clason (03:49):
I would love for you to click the link in the show notes and head there and download your very own copy of it. Uh, it's just a way for you or a church social media manager or an intern or a college student to grab a phone and start creating tos completely free and from scratch. It is an ebook that we created step by step, walking you through. It's titled, have I Already Ruined My Church TikTok account? And we would just love for you to check that out and use it, and hopefully that will be to your benefit and your advantage as you're trying to lean into more and more of the hybrid space here in 2023 in an effort to reach Gen Z and millennials and beyond. So again, without any further ado, glad you're here. Thanks for joining us. Let's dive in to my updated church social media posting strategy in 2023.

Nick Clason (04:38):
The day was May 7th, 2023. That's the day I finally shifted my strategy from before. So a little bit of historical context so that you understand. Like I said, if you wanna go back and listen, drop the link to that in the show notes, check that out. But I have been posting three short form vertical video based content pieces every single day for five days a week. The reason I choose the five days a week thing is because I'm attempting to have rhythm and rest in a Sabbath and a weekend. And so I don't post on Friday and Saturday as a a member of church staff. Sun Sunday is for sure a working day, right? Um, and so therefore I just, I choose Friday and Saturday as my two days off. It works pretty well. So I post Sunday, Monday, Tuesday, Wednesday, Thursday. That's why really, that's really the rhyme or reason works well with my schedule.

Nick Clason (05:32):
Um, and I would recommend that, like, I would recommend not overdoing it on your days off, because the, the reality is social media is relentless. It is a never ending beast, and it is always hungry. And so the more that you give to it, the more it's gonna want and the more it's gonna need. And so unless you have boundaries, there is really no, uh, stopping to it. And so it's up to you to create the boundaries to stay healthy, to stay in a spot that is gonna keep you mentally strong and all those types of things. So anyway, I've been posting three times a day, five days a week, and I just now shifted down and this is my new strategy. It's not earth shattering, and it's not a big shift. Okay? I've shifted down from three a day to two a day. So let's talk about what caused and what brought me to that shift.

Nick Clason (06:19):
It's multifaceted. There are two main points, and in the next couple sections, I'm gonna break down point number one, I'm gonna break down point number two. Um, but all of this is, while it's not monumental, it is a slight shift. And so if you have been following my recommended strategy, I will explain why I still think that there is benefit and merit to the three posts a day versus maybe the two posts a day. That is honestly ultimately gonna be up to you and up to your call. But before we do that, let me dive into my two-pronged reason for shifting from three a day to two a day. Let's go. Reason number one, why I am making this shift is I am hoping that shifting from posting three day to two a day, it's gonna take my weekly from 15 down to 10. Um, and there's already a rhythm baked in what I'm doing.

Nick Clason (07:12):
Like, for example, we're pre-filing all of our message content on video. And so out of that, I pull three, uh, shorts, three tos every single week, um, that are short message clips, um, Brady Shearer and the, and the people at Nucleus call it social sermons. Um, but essentially we're clipping a, a message with hopefully what I would consider to be a good hook, whether it is or not, I don't know. I'm still growing in that skill, I would say. And then at the end, we're pushing them to go consume longer sections of our YouTube, um, or podcast content. Uh, and so hopefully they find it and then they go, they go discover and, and become, you know, more engaged, more entrenched in what we're doing on social media. Anyway, all that to be said, right? Like, I am trying to, so, so there's three right there.

Nick Clason (08:02):
Okay, so outta my 10. Now I already have three. I only have to come up with seven more. And so ultimately I'm trying to shift, uh, creating quantity content to quality content. Now, I, I have not been trying to produce crap. Like, that's not been my goal, right? By any means. Like, I'm trying to do good work. I'm trying to be thoughtful, I'm trying to be creative, but there's just something about three a day that just feels relentless. And yesterday, May 7th was actually the very, and that May 7th, as of this recording, this will drop multiple weeks later. But, um, May 7th, when I first posted this, like, that was my very first day of posting only two a day. And it, it felt different. Like, I don't know it, you know, you might think like, what are you talking about? Like, it's only one different, like, I know, but it just, it, there's something about it, it just did.

Nick Clason (08:48):
And, uh, the illustration that I would make is I'm trying to produce really good quality content now, like part of the quantity, um, has been a little bit of an antiquated, I think, algorithm thing. And by antiquated, I mean, like a couple months ago, in social media land that's antiquated. You had to show up a lot and you had to show up frequently. You had to show up often. And if you can do three a day, if you can do quality content multiple times a day, you should. And I would still a hundred percent recommend it, but I just know my personal margin, like was not really allowing that anymore. Um, I was ha I was struggling with coming up with good ideas. And in like one of my original iterations of our plan, I've told you before, I work as a youth pastor.

Nick Clason (09:30):
I'm on a team. I'm one of three on our team. I have a director. There's me, I'm like the, the social media guru. And then we have, uh, another associate on our team. And, and she's a female. And so like the two of them, like I I, I dished out some social media stuff early on, like, Hey, you take three and you take three and I'll take the remainder. And they each both struggled with it for different reasons. Um, and, and so I pulled us back together and I said, what if we filmed some stuff together? We got all of us on camera at the same time. Instead of it just being like my talking head than your talking head, than your turn for your talking head. And they loved that idea. It was easier for them, but that dumped a lot more of the editing load back on my plate.

Nick Clason (10:12):
And so as a result of that, that's why I'm making this shift. The other thing is, you, you're in grow mode. I think when you're starting from scratch and you're doing a lot a day, we've, we've grown a lot. Go back to the last episode, I'll link it in the show notes. I give you my progress support. We have a fair bit of followers, we have a fair bit of subscribers in all four of the places. And so I think we've established ourselves. So now I wanna start creating really good content because that is the other thing that the recent TikTok algorithm has made very clear, is that like they are now going for good solid quality content. It's not just about hopping on a trend or a sound. And if you're on that sound, you can ride that wave to a lot of views, a lot of subscribers like that just doesn't work anymore.

Nick Clason (10:56):
I mean, and you saw that born out in some of my most recent like deep dives into analytics, is that like, we're not catching those waves the way that we were hoping that we would. And so therefore we have to not just try to rely on good cap cut templates or good trending sounds and funny dances. We have to actually create quality content that people are going to want to see, watch and consume. That's gonna be the path forward. And so to do that, I'm trying to pull back the number of, of posts I do a day so that I can spend more time on quality content. Right now, I am doing a series, you can check it out. It's at Cross Creek Church right now. I'm hoping it'll change to at Cross Creek students, but TikTok and name changes. So, um, but I'm doing a series, um, on all of our, our short form video platforms called Grow.

Nick Clason (11:47):
And i, I want to give bible and Bible study hack ideas. And so I'm opening with a hook with, it's all gonna be like bot ai voice, uh, filtered. And so it says like, this Bible study hack is an absolute game changer. That's how it starts. And then I post screenshots from the Bible app, or I post, uh, screenshots or downloaded images from other things. Uh, like the one today is gonna be about the, uh, printing press and how we now have access to the Bible everywhere. The early church didn't have that, right? We have it now in our pockets on our devices. Um, I also post one about like second Timothy three 16, how God's word is, uh, God breathe and useful for teaching, re repeating, correcting and training and righteousness and how that's gonna benefit to us. And so break down some of those verses give them hacks in the you version Bible app.

Nick Clason (12:42):
So that's gonna require some more effort on the prep side before I just get out there and start farting out, right? Some, like, some some TikTok. So I'm trying to put in some good thoughtful preparation, and then once I do the prep, then I have to turn around and edit it. So I'm, I'm really seeing a lot of these things from start to finish. In a lot of cases, if you're like a church social media manager, you might just be on the editing portion of it. And so you have the time and the bandwidth. Um, if you have content creators, pastors, whatever you're gonna call them on the backend doing the work, great. Like keep, keep letting them pump that stuff out. And the more you can produce, the better. If you have a good strategy and can post more than five times a day and you're handing it off some people on their days off and whatever, like yes, yes to all of that, right?

Nick Clason (13:29):
But at the end of the day, like, I am making this move to just try and build in a little bit more, uh, margin for me. And so, um, like I said, I'm, I'm trying to, um, in addition to creating good content, I'm trying to become a little bit more aggressive on my edits too. Um, spending more time on my edits, edits that are gonna be, um, good and stop the scroll and grab people's attention and all those types of things. So all of that just takes more time. And the more time I have, uh, is gonna be used to create 10 really good pieces of content every single week that I may have to edit every single one of them in like Adobe Premier Pro or my video editing software of choice. Um, as opposed to just pulling some random quick ones out off my phone, which is what I, I have been doing for some of the filler pieces.

Nick Clason (14:18):
There's nothing wrong with it. I mean, quite honestly, on my personal YouTube shorts, I posted, uh, one of those Jonas Brothers filters a couple weeks ago. Like, don't get stressed, we're gonna get figured out. Oh, deep conversations at the Waffle House. You might have seen it if you've been on TikTok, if not, you're welcome for that glorious singing in your ear holes. But I posted that and it's got like 53,800 views on YouTube and it helped drive my subscribers up over like 30 overnight. So you never know when one of those is just gonna like catch. And quite honestly, I posted it a week and a half ago and yesterday was when I saw my subscribers just freaking skyrocket, like outta nowhere. And so those still play a part. Those still work and those still happen, you know, every now and then. And so, um, leave space for some of those good cap cut templates, I would say for some of those good training audios, um, so that you can ride some of those waves cuz that that stuff does still happen.

Nick Clason (15:19):
So that's reason number one. I'm, I'm hoping to, uh, shift from quantity to quality. I'm hoping to buy back some, some time and some margin just in my working flow and schedule. Reason number two is I would like to create additional quality content that's not just video based. Now, hear me right when I say that you're gonna be, like you said, video was king and it is, and it, it a hundred percent still is. Everything we've posted on social media since I've been at my church has essentially been video based and I love it. Um, but I , i I will liken it to my current rhythm with video is, uh, one day, there was a day when I was working a couple years ago and I had to have a really tough conversation with a resident of mine. We ended up, I believe this day, or maybe it was a couple days later, uh, letting him go and, um, I needed to sit down and create for him what we call in our organization, a p I p a performance improvement plan.

Nick Clason (16:19):
He needed to sign off on that p i p and if he didn't like see it through to the end, we had, we had to and were going to let him go. Um, but my schedule that day was stacked. I had like two liter lunches, um, or a liter coffee and a liter lunch. I had several other meetings filtered in there. And so my boss at the beginning of the day sent me, um, his like templatized, p i p and maybe one that he'd used for someone else before. And by the time I got to that meeting, I literally swapped out the name that he sent me on his, with my, my residence's name and flew into the meeting five minutes late, slapped it down and had the conversation. And, uh, I told my boss about it later and he's like, that's not the way to have that conversation.

Nick Clason (17:03):
And I knew that, right? I just didn't have the margin in my schedule that was necessary that day. There was no other gaps, there was no other breaks to make that happen. And in a lot of the same way, the three a day is very aggressive. It's an aggressive growth strategy and it's caused me to not have any additional margin because I do want to lean into some carousel posts on Instagram that are more like learning based. Um, and that's gonna just take some time with me sitting down in Photoshop, building some of those out, thinking through them. And so all of this really, I would say at the end of the day is, is to build out a more robust social media strategy. One that is including good, strong and frequent quality content, short form video based things, but also has some supplemental content happening like on our Instagram feeds and stuff like that.

Nick Clason (17:54):
And so this isn't because Instagram, uh, is not working on reels anymore, it very much still is, we're still catching fire on there. Um, you know, I I just have a bigger vision and more things I want to do. So more feed posts more, I would like to do more longer form YouTube videos that aren't just messages. Like I would like to start creating some classes and, and fun things like that. But like, I don't have the margin for it. Some podcasts that are more regular, like I would like to do some of those. I don't have the margin for those. And so the, the more things, more a more fleshed out parent Facebook strategy, like, uh, any of that stuff I don't have the time for right now because of what I'm doing with, with Rios. And so this is hopefully gonna help me take a step back on the video slightly.

Nick Clason (18:39):
I, I'm, I'm, I, it's still king and so I don't want to abandon it at all, but I just wanna take a slight step back, focus on my editing and my content and then focus on my additional pieces of content, additional avenues of social media, um, as we trudge forward. So that is why I am shifting here in 2023. So ultimately, in conclusion, this is a margin move for me. I gave it a fair shake, an eight to nine month runway. We evaluated it, we've done that in recent episodes. Um, we took a couple accounts from zero and, and complete scratch to where they are today. And that the, the aggressive three times a day vertical video posting strategy helped get us there. Um, and frankly, I am in a church that, you know, when I, when I dropped my strategy for you, I was taking it from a multi-site megachurch with people from all over the Chicagoland area that called our church home and was still very much in the midst Andros of C O V I D or at least like living in the wake of that to a church that is in Texas in the conservative Bible belt, where they very much live out an in-person experience.

Nick Clason (19:49):
And so those were not apples to apples by any means. And so I was in a church, has a very in-person, um, environment and strategy. And so leaning into a hybrid ministry in there, still necessary for generation Z, not necessarily because it's like a Bible belt, you know, thing. But Gen Z still appreciates and uses hybrid ministry. We've even seen it here. People have appreciated it and liked it, but it's been a shift and it's, it's not the norm for what you would normally see in Texas. And so, uh, I, I say all of this to say like, I only wanna point out how big and how long and how far that hill was that we have been taking. And now as we step back, as we do deep dive into some analytics, it is causing us to shift ever so slightly. And that is why.

Nick Clason (20:38):
And so I hope that you, um, you know, I hope that you can take my context and compare it to yours and like, is this true for us as well or do we have the margin to continue to keep going with what we've been doing? Like I just want to let y'all know and be honest with you, like, this is where I am, this is where I'm coming from and I, um, always just wanna shoot it straight with you. Like here's where I am, here's where I'm coming from and here's how it's going. And uh, I will always do that and I will never fabricate or lie or say one thing's going better than another. Like this is just what it is and how it is. And, and this is where we are today as it stands. And so when I make another shift, you guys will be the first to hear about it.

Nick Clason (21:24):
Cuz I love to workshop it. And, and part of the reason why is y'all help give me a community, uh, for me to like, filter out some of my thoughts. I'll make shifts. But like sitting down to prep this podcast helped me figure out the, these are my two main reasons why I'm making this shift and that makes me more articulate in my job or with my boss or whatever the case might be. So I appreciate it, it's cathartic for me. I hope it's helpful for you. If it is, please drop us a rating, a review, all those things. Grab the free ebook, that will subscribe you to our email newsletter list. And it'll also give you a freebie on your own that you can use and help. Um, moving forward for a social media posting guide and strategy. Um, as always, we are appreciative of you. If you found this episode helpful, please consider sharing it with a friend, a family member, a coworker, a grandparent, your cat. I don't care. But sharing really helps. So if that's something that you have the margin or are able to do, please consider sharing it. We love you guys. Thanks for sticking around until the end and until always, that's not how I do it. Let's, I butchered it.

Nick Clason (22:35):
How do I say it? as always. No, don't forget, this is it. This is it. That was the worst ending in the history of mankind. And you know what, I'm keeping it in there. I face planted in front of you. Not everything's perfect. That's okay. We're gonna show the realness. Don't forget. And as always, stay hybrid.

]]> Episode 045: 9 Church Marketing Tips to Best Serve Your Members and Reach Others Not Yet Apart of Your Church https://www.hybridministry.xyz/045 9ff8506b-75b6-4877-b082-038cf4500457 Thu, 18 May 2023 04:00:00 -0500 Nick Clason 045 9 Church Marketing Tips to Best Serve Your Members and Reach Others Not Yet Apart of Your Church full Nick Clason In this episode, Nick will give you 9 Church Marketing Tips. 5 Tips for those who are members or who consider themselves a regular part of your church 4 Tips for reaching people who are not a part of your church yet, and how best to reach them 29:59 no In this episode, Nick will give you 9 Church Marketing Tips. 5 Tips for those who are members or who consider themselves a regular part of your church 4 Tips for reaching people who are not a part of your church yet, and how best to reach them Follow Along on YouTube: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g Show Notes & Transcripts: http://www.hybridministry.xyz/045 Follow me on TikTok: http://www.tiktok.com/@clasonnick FREE E-Book: https://www.hybridministry.xyz/articles/ebook SHOWNOTES Plain Text vs. HTML https://www.mailmunch.com/blog/html-vs-plain-text-email Singular Calls to Action: https://unlayer.com/blog/call-to-action-in-emails Central Hub: Nucleus.Church (nucleus.church) LHC.life (LHC.life) Posting Content Online or to YouTube: http://www.hybridministry.xyz/042 Running Ads: https://www.hybridministry.xyz/009 TIMECODES 00:00-04:19 Intro 04:19-07:26 What is Marketing? And Should Churches even be focused on it? 07:26-09:14 Church Marketing Tip #1: Plain-Text Emails 09:14-11:12 Church Marketing Tip #2: Send From Your Pastor 12:12-15:23 Church Marketing Tip #3: Single CTA 15:23-15:52 Church Marketing Tip #3a: Include a PS Section in Email 15:52-18:00 Church Marketing Tip #4: Create a Central Hub Style Website 18:00-20:00 Church Marketing Tip #5: Put your messaging and sermon content online 20:00-20:48 Marketing Your Church to Those not a part of your church 20:48-21:53 Church Marketing Tip #6: Consider Running an Ad 21:53-22:58 Church Marketing Tip #7: Use Short-Form Video Content 22:58-26:19 Church Marketing Tip #8: Create an e-book for your community 26:19-28:28 Church Marketing Tip #9: Captialize on Word of Mouth 28:28- Outro TRANSCRIPT Nick Clason (00:00): Well, hey there everybody. Welcome back to another episode of the Hybrid Ministry Show. In this episode, I am going to give you nine church marketing tips. We're just gonna fire through them one by one. However, we're gonna break them up into two different sections. Section number one is marketing tips for people who already considered themselves a part of your church and a part of your congregation. And then the back half. So those are gonna be the first five. The back four are going to be church marketing tips for people who are not yet a part of your church congregation. So, so excited to have you with us. Hey, if this is your first time ever, welcome to the show. Excited to have you. If you don't know, we stream and film every single one of these episodes out to our YouTube channel. So you can grab the link to that in the show notes. Nick Clason (00:48): If you're on YouTube and you're like, wait, this is the podcast, yes it is. Hit the link in the show notes and that will take you to hybridministry.xyz. And there will be a specific link that will take you directly to this episode number and will give you completely free access to our transcripts, which is a free resource that we offer for each and every single episode. So make sure that you go and take advantage of that because listen, if you're anything like me, you're on a run, you're cooking dinner, you're walking your dog, and you might hear a thing that you're like, that's interesting. I want to dive deeper into that. And if that is the case, it's often hard and and difficult to do that, you know, when you are on that run, when you're walking that dog, when you're doing those dishes. Nick Clason (01:29): So you just make a quick earmark and like, I'm gonna go back, I'm gonna download those transcripts, I can see a little bit more. So that is an opportunity and definitely an option for you. So make sure that you take a look into that and take advantage of that. We're so excited to have you with us. Hey, listen, if you are excited to be here, if you're excited to be listening, it would mean the absolute world to us. If you would share this episode with a friend, it would mean the absolute world with us. If you are going to, if you help us by making a rating or a review, we would be thrilled with those things. Um, it just helps us get the word out. It helps us get indexed and ranked and search. Um, not because we're trying to go big, go viral or go famous, but man, we just, we're passionate about this message and we just really want to get the word out there. Nick Clason (02:18): You know what's interesting, before we dive into the church marketing tips, I was at a Bible study last night. Um, if you don't know me, my story, my name's Nick Clason, I'm your host, uh, here every single week with y'all. Um, new episodes drop every single Thursday at four o'clock in the morning. But I'm a youth pastor. I'm a youth pastor in the Dallas Fort Worth metroplex area, um, at a big church for most, but in Dallas it's not super big, uh, cuz everyone goes to church here. But I was at a, a bible study that we do, it's a yearlong bible study on Sunday night, which is not a normal ministry night, and it's for seniors only. So it's creative name called fso. So it's that fso and they're talking about finding a church when you go off to college. And um, it was just interesting cuz like the hybridness of ministry really reared its head in those moments, uh, because they're talking about visiting a church, how often you should visit a church, uh, what if you go in the main pastors, isn't there preaching like how many more times you need to give that church a shot? Nick Clason (03:20): And I just was like, guys, um, I was nice, right? But I was like, guys, you don't have to just only attend in person. Like if what you're looking for is the pastor's message and the content. I said Covid has forced just about every single church in America online. So check out their services, check out his preaching, uh, check those things out online, gather some of those data points. And then when, you know, based on what I've heard so far, this church, this church and this church are all options for me, then go visit them in person. So I just wanna say like even in my own life, even in my own realm, even in my own world, hybrid ministry is rearing its head. So encourage you, stick with it, it's important, it matters. There's a world out there of people that are trying to grasp and grab a hold of this message and you just might be the key for some of those people. Nick Clason (04:09): So what you do is worth it. What you do matters. And so without any further ado, let's dive in to nine different church marketing tips before we give you marketing tip number one, I just wanna do a quick like 10, 30 seconds, something like that. Little primer on what is marketing. If you Google search, what is marketing? This is a response you're gonna get. It says this, it's the activity or uh, the activity of business, sorry, the activity or business of promoting and selling products or services including market research and advertising. So you might be sitting here thinking like that. Yeah, great, but that's not what the church is supposed to do. And I agree with you mostly, uh, in the traditional sense, like you might think of marketing as a way to make money for a business, and that's true. Um, however, that is not necessarily the church's goal. Nick Clason (05:03): Our goal though is to bring about brand awareness and not cause we're a brand, but because we want people to know about our church. So what is your church about? Does your church even exist? Um, and then beyond that, once they do know that you exist, how do you help add value to their lives? And not because we're trying to get their tithe money, though, maybe we are at some point. That's part of the thing. You gotta make money. You know, you gotta, you know, you gotta take people's ties and use that for the overall betterment of the church. And if you don't, the crass reality is that your church that's gonna have to shut their doors. And so at some level you are gonna want that, but that's not the main reason. And you know that, and that's honestly not why you're in this. Nick Clason (05:48): Okay? You're in this so that people know about you, know about your church and then make a decision to commit and connect to your church. And with that commitment and connection, especially if that person is far from God and doesn't know Jesus, that's not only gonna come with a decision to join a social gathering and entity, but that's also gonna come with a major crisis of faith and a major faith hurdle decision that they're gonna have to make. So this isn't just, you're like, Hey, do you want to come shop at Walmart? This is, do you wanna give your life to Jesus radically and and forever change everything about that. And then do you want to commit to our social gathering where we help equip you and encourage you in that? And if you've grown up a Christian your whole life, you're like, yeah, that's exactly what this is. Nick Clason (06:37): But if this is completely new to you of faith, you're like, that is a lot and it is right? You gotta just keep that in mind like that. There are about 37 things that go into that. And so while our logo and our color scheme matter, we are asking people to do major things in their life. And so what is marketing? It's bringing about awareness of your church. It's adding value to people's lives. It's helping them commit and connect to you and your uh, organization. And then finally it's helping create, um, fans out of them disciples, super fans, people who will give their lives to the mission of Jesus and the mission of your church. So that's just a quick primer on marketing, specifically what is church marketing? But let's dive in now to nine different church marketing tips. Here we go. Church marketing. Tip number one is send emails and send plain text emails to your church. Nick Clason (07:36): Now what am I talking about? There's a difference between uh, plain text email, which is just white background, black text. Just like you would send an email to a friend, a coworker or your son or daughter's elementary school teacher, right? And then there are graphically designed newsletters that look amazing. It's what you'd get from Bath and Body Works or Target or Old Navy, right? And they're trying to sell you something. And a lot of times, especially foreign in church communications or foreign church marketing, we have a graphic design skill and we like to use that and show that off. We can make that newsletter if we're honest, look incredibly sexy and sleek and amazing. However, there's been a lot and considerable amounts of research shown. And it goes to show that email marketing is done best in plain text. I have a quote here from a male Munch article is from a blog, it's HTML versus plain text email and they dive deep into it. Nick Clason (08:30): I'll add that link there in the show notes if that's something that you're interested in. But their conclusion said this, it can be a pickle to choose one type of email, but here's the secret that no one lets you onto in email. Less is always more so less is more. And I just wanna encourage you don't lose sight of that fact. Less is more. And if less is more, you may get your message across more clearly, more concisely. Two more people. You may get more clicks, you make it more opens. And so I'll just encourage you in your email marketing, if you are doing a graphically designed thing, consider trying and beta testing and AB testing if you will. Send some graphically designed ones and then send some plain text ones and see which perform better. Church marketing tip number two, when sending emails, edit your from section and send the emails from your pastor's name. Nick Clason (09:25): There's a very big difference psychologically when you're getting an email from Pastor Todd as opposed to getting an email from Crossroads Church. You see what I'm saying? You're getting an email in one case from a friend, from a person, from a human being, somebody who you know, who you connect with, who you love, and then you're getting an email from an entity or, or an organization and he doesn't have to actually be from Pastor Todd. If Pastor Todd's worried about putting his name on something, then ghost write it for him and then just send it over to him to get a stamp of approval and let him make the final edits and tweaks before you send that out. But you are gonna, you are going to see your email open rates skyrocket when you're doing both plain texts and when you're sending it from Pastor Todd, because think about it, people open their emails and I don't know if you're anything like me. Nick Clason (10:12): I open my emails and I see junk, junk, junk, junk, junk. And then there's like one or two things that I'm like, oh, this is from a person, let me read it. And when there's something from a person that's personal, that's different, that's not the same, it's going to peak my interest differently because I actually want an email. Like if I get an email from my grandma or my grandpa, they're checking in on my life. They're trying to see how things are going. Like I don't delete that email, but I delete the Old Navy email. I delete the emails from my kid's school. I delete the emails from frankly my church because they come from not anybody, right? And all I know they are is they're just lists and bullets of announcements. Announcement, announcement, announcement. There's nothing personal in there. And here's the reality, when you are sending an email from a church, it is going to have an announcement flare to it. Nick Clason (10:59): So if you can personalize it a little bit more in these two ways by making it plain text, cause that's how you would send an email to a friend and by sending it from your pastor, that's gonna help your open rates skyrocket. Church marketing tip number three, give yourself one singular call to action. Call to action is just a marketing word for what are you trying to get the people that you're communicating with to do what is the one call to action or the one thing, the one action step that you're hoping that they take. Now here's the thing, we will put together a full on smorgasboard of a church newsletter, basically a bulletin board of church email stuff all in one email. And that's why we do these html amazing graphically designed newsletters cuz we can include everything and the kids ministry and the women's ministry and the senior adult ministry in the youth ministry in college of ministry. Nick Clason (11:56): And everyone gets their announcement in the church newsletter. And so nobody's left out and nobody has to worry it. But you will see a dramatic rise in calls to action if you give one singular call to action. Now, you might be thinking, wait a minute, you just named like five ministries just off the top of your head, that doesn't even include some of the real ones that I have in my church. How in the heck am I supposed to get all of these things communicated if I'm also only, maybe you're maybe only sending an email newsletter one time a week. Well, we fear this, right? We fear because we are afraid that some people might not know all that's going on. We also are afraid that some people won't get the info that they need. And also for just honest, we live and work in an office culture. Nick Clason (12:42): And so there's gonna be awkward vibes if you pick the Kids ministries announcement over the youth ministries announcement and the kids pastor loves you, but the youth pastor now hates you, right? And, and so you got that pressing on you too, and you shouldn't let that be a reason why you do it, but it is, if we're honest, we're all human, right? And so I wanna, um, link, uh, an article for you. Um, I'm gonna read a little excerpt for you, but it's from unlayer.com. It's a blog called Call to Actions and Email. And here's what it says, just a reminder of this, when you are sending to somebody, you're saying, Hey, it's a selfish world out there. And the question that they're asking is, what's in it for me? So here's what it says, what's in it for me? Selfish world out there? Why expect your audience to listen to you, right? Nick Clason (13:25): For them to perform your desired action, you need to highlight what's in it for them. So let's take the example of an e-book of reducing debt you're offering as a reward for subscribing to your mail list. Which call to action sounds better, download now or give me financial freedom. So as you're writing these things out, be thinking about how can you offer and provide value to these people's lives? That's what they're saying, right? Like this give me financial freedom button is gonna be a lot more appealing than simply download now because in the back of people's minds, they're thinking, what is in this for me? Now the tricky thing is you're gonna have to get really vigilant with which announcements get promoted where, especially if you're only doing one email a week and one singular call to action. But what I would do is I would choose one thing every single week, the number one thing, and send that out. Nick Clason (14:17): And if the entire email is focus on signing up for kids vbs and nothing else is vying for his attention, for people's attention in the email, because it's a plain text email, it's from Pastor Todd and Pastor Todd's inviting you to VBS because he's sharing a story of life change and life transformation that happened at last year's vbs. You can't help but be compelled to be like, give me that same experience and I want to invite my friends, I wanna invite my neighbors into it. And that's the email. But then next week, maybe it's not about kids, maybe it's about youth camp. The next weekend Pastor Todd's doing the same thing in a plain text email because it feels like he's emailing a friend. Narrow your emails down to one singular call to action and then you are as a, this is why you get paid to big bucks as a church communications, a church marketing manager, church, you know, marketing director, whatever your title is, to figure out how to communicate the other elements, the other announcements without just cramming more and more and more and more and more into an email. Nick Clason (15:24): Let me give you church marketing tip, bonus tip four or three a, um, in your emails include a PS section. A lot of times we as as, uh, humans, we just skim our emails and we, we skim, skim and then we see a PS boom. Give the same message in the body of your email as you do in the PS of an email. One singular call to action all the way down. Boom. PS don't forget it sounded from vbs. Church marketing tip number four, create for yourself a one-stop shop centralized hub. Uh, this has made famous and I have been on record on here promoting the mess out of them from the guys up at Proach Church Tools in Canada, Brady Shear. Um, and all those guys, they have made famous the idea of a central hub. They call it Nucleus. So you can go ahead to nucleus.church and make that your website's one stop shop. Nick Clason (16:20): So every single next step lies on your website. That's gonna help, especially if we are doing these one singular call to action emails where not everything is on your, um, not everything is on your email, but everything is on your website. And so if they go there, it's a full service bar. A lot of times we make it where it's like, Hey, if you wanna send up for vbs, go to the children's lobby and if you wanna sign up for youth camp, go talk to Pastor Doug. And if you wanna sign up for the women's brunch, you need to email Kathy. And if you're interested in the senior adult ministry, make sure that you email Harry. Um, but Harry's not here this week, so email his wife Sue today to make sure that you get, you see what I'm saying? Like we have all these different scattering spots. Nick Clason (17:05): The human brain is not wired and frankly not interested in remembering all those specific intricacies. But if you beat it weekly into their head, central hub, central hub, central hub. And listen, don't call it that. One church I worked at was called Liberty Heights Church. And so short lhc, right? And the centralized hub was lhc.life. In fact, we outfitted a whole section in the lobby, um, as like a next steps hub in the lobby, but we called it lhc.life. So both the web URL and the in-person room were all called the same thing. And that was it. We ingrained it from the stage, we ingrained it in our emails, we ingrained it online. lhc.life, lhc.life lhc.life eventually becomes a part of the vernacular. Um, and people know where to go when they're looking for things. Number five, I just wanna remind you, create and put your message content out there somehow. Nick Clason (18:07): You may or may not have the live streaming capabilities. Odds are in your church, you're at least using a soundboard. And if you're using a soundboard, you have the ability in most cases, if not with a couple of adapters, you're gonna have the ability to record your sermon audio at a minimum starting there. You can record the sermon audio, you can take that and you can put that on a podcast. Um, and you can be on Spotify, you can be on Apple Music, you can be, um, apple Podcast, all the places that you are gonna want to be on a podcast. If you do have video capabilities, I would recommend posting those to YouTube. And I also, honestly, I recommend doing a direct to camera message anyway. So if you're not pre-filing in some sort of way or, or filming your message content in like a studio type of form, pre-fill it, even if it's just on a phone or whatever, have someone edit that down and post those to YouTube and then leave your live streams as a completely different entity. Nick Clason (19:04): So yeah, you may have duplicate content out there, but one's gonna be aimed towards your YouTube audience and one's gonna be aimed towards just your people that are in person, right? And finally, uh, if you have the bandwidth ability margin, brain power, come up with some additional forms of content to supplement your weekend weekly messages. But put your content out there, like I said at the top right, the seniors in FSO trying to figure out where to go. This is going to be a goal mine for people as they're trying to discover your church. And it's also gonna be a goal mine for the people that can't make it every single week or don't make it every single week or aren't in the discipline yet of attending church on a Sunday morning every single week for whatever reason. They're a new believer. They're out late on a Saturday night, they just had a new baby. Nick Clason (19:51): So getting up early is hard and getting the baby there. Maybe you don't feel comfortable bringing the baby to the nursery, but let them still feel part of what your church has going on. All right, so what do we do when we are looking to reach people who are not yet considered a part of your church? Let me give this caveat that these are all gonna be digital marketing ideas only, not because your in-person experience doesn't matter. Your in-person experience matters greatly. I'm gonna just give the caveat that you have to crush your in-person experience. And so I'm going to carry in two assumptions with this. Number one that you are doing that, that you are attempting with all your might to make your in-person experience as rock solid as possible. But number two, this is a hybrid ministry podcast. And so I wanna focus on the areas in hybrid space, in digital space to help reach some of the people that are gonna be out there that you want to be bringing into your church. Nick Clason (20:49): So with that being said, maybe consider, if you really wanna market to people that are unaware of your church, really maybe consider running an ad. If you go to hybrid ministry.xyz sa slash 0 0 9, episode nine, I talk to Matt who I consider a marketing genius and guru about the step-by-step process of running an ad. Now granted, that was in 2022, and so we may need to revisit that and look at that maybe one day I'll see if I can get him back on the podcast. For those of you who don't know, he was our um, co-host on this show for like the first 12 or so episodes. And then him and I both made cross country moves and, uh, for a lot of different reasons, he did not make that jump back into podcast co-host dumb. Uh, and so maybe one day I'll bring him back on as a special guest to help us walk back through that. Nick Clason (21:37): Definitely not my forte. Maybe you personally have some experience doing it, so that'd be great. But if not, if you have no idea what you're doing, head there. Hybrid ministry.xyz/ 0 0 9 for a free look into that. Um, and check out how to run an ad. Number seven, uh, church marketing tip is use short form video content. Short form video content is still king. We talk about it weekly. YouTube shorts, Instagram and Facebook reels and TikTok. All four blowing up right now, all four asking for the same types of content. So create quality content in short form video versions. Post it, put it on your social media channels. And here's the other good news about it, right? Like once you've done one that does well, you can boost that or turn that into an ad. And so that will help also bring about awareness. But just in your general area, TikTok specifically shares geographically in your area first. Nick Clason (22:34): And so post in your area, geotag it. And then as people are experiencing and spending time on TikTok, just consuming things for themselves, they may run across on therefore you page something about your church, a video, whether it's spiritual content, fun content, marketing type content, but create some of those short form video pieces for the chance and for the opportunity to go viral. Church marketing idea number eight, this one is next level in my personal opinion. We were doing it at the church. I was at both Matt and I, the co-host I had, like I had just mentioned, um, create an ebook for your community. So one of the things that we started doing was we were creating, uh, a seasonal e-book. And so the first one we did was leading into summer and I think we titled 101 things to do in this area, like South Chicago land in this area for the summer. Nick Clason (23:29): And it was aimed at families with younger kids and it just gave them like park ideas, splash pad ideas. It gave them like movie night dates and places that they could go see movies under the stars or you know, whatever. Um, but then what you can do with that is if you're giving away your a right, you're adding value to people if you give some of those things away. The other thing is you can include your stuff in there. So you give them 95 ideas of things all around the community. Splash pads and parks and ice cream cone trails and all those types of things that you either borrow off of or just create, like we created our very own ice cream trail in the South Chicago suburbs area. There wasn't one in existence, but we just brain pooled our heads together, like this place, this place, this place. Nick Clason (24:14): It's make an ice cream trail. And then you give them like the family, like a one page tear out, you know, thing that they can use and put in their fridge and they can keep track of all the different ice cream places that they want to go throughout the summer. So you give 'em 95 ideas of just like places around. But then five ideas are your ideas and maybe you like make those colorful, you know, where you print the rest of the ebook and like black and white or whatever, but your pages are full page spreads color, whatever, and you're highlighting your church vbs, you're highlighting your own church movie nights, you're highlighting, you know, whatever stuff you are doing that would, that would be a great place for somebody not connected to your church to make an introductory connection step with your church, with your faith family and with your organization. Nick Clason (25:03): And then replicate that. Make a fall one winter one spring one. You see what I'm saying? Um, or it doesn't have to be that, but but think about ways in which you can add value. What you're looking to do in those is you're looking to capture people's emails, name and email. You could and should be able to do that through your church communications, um, or church marketing, uh, database. But those aren't always geared and built for marketing. So I do remember when Matt would work, um, at Parkview we used like the Rock as like a church management software, but Matt was like, I want to use HubSpot and you can do all the same stuff through HubSpot. I don't know if Matt knew all of the things that we needed, um, for like a pastoral side of things with like baptism dates, membership and whatever and whatnot. Nick Clason (25:52): But he knew that you could do a lot of stuff with like, um, an actual marketing tool like that. And so, um, you'll, you may have to figure out the best way to do that, to capture those names. Um, it is difficult to find a free email capture list out there, so you will more than likely have to pay for it, but it's worth it, especially if you're saying we wanna reach people who are far from God, who are not connected to our church and help get them connected to our church. The last idea, not necessarily a digital marketing idea, but word of mouth and, and you can take word of mouth and turn it into a digital marketing thing, right? Like when you're encouraging your church congregation to invite people to Easter, give them some shareable Easter graphics that they can download and share on their, their social media platforms. Nick Clason (26:40): You know, um, give them some of those tips and tools like, Hey, text us to a friend. Send this to a friend. Post this on your Instagram, post this on your Facebook, you know, whatever. Because that word of mouth, like while all the best ads, e-books, signs, website, like all those best things are valuable, the most valuable. It's when a friend says, Hey, you know what I've been doing recently, going to this church, going to this restaurant, reading this book. I mean, I'll say like, I was listening to a podcast the other day, we're gearing up to go on vacation here in just a couple short weeks. And I was like, I need a book. Like I need to read a book when I'm on vacation. I never do that. I always just read non-fiction books. Someone said, you know, I read such and such book and I'm not a non-fiction reader, but that book was phenomenal. Nick Clason (27:25): Or he's not a fiction reader, but that book was phenomenal. That's all I needed to hear. I'm also not a fiction reader. He's a pastor. I'm a pastor. That book's phenomenal. Boom, bought it. I literally got on Amazon and write that moment and bought it. Word of mouth. I have no clue who that author is. I'm sure they did all kinds of book tours, podcast marketing. I didn't listen to a single word of it, but someone else gave a word of mouth reference and boom, I bought it instantly. So think about that. Your people can become a raving fans of your church question, are they willing to be raving fans of your church or are they embarrassed by it? And if it's the latter, I would do some heavy introspection to figure out why that is. Because you want your people to be proud where they go to church so that they tell their friends, then they come, that could be digitally or that could just be very analog in a backyard barbecue scenario when they're at their kids', you know, sporting event, end of season recap or whatever, and they're just talking about stuff. Nick Clason (28:23): So those are some nine different church marketing ideas. Hey, hope you found them helpful. So thankful that you stuck around to the very end of this episode. If you did find it helpful, please consider shooting a rating or review alike, a subscribe, any of those things really help the algorithm and we will be forever in your debt as a token of our thanks to you for that, head to our website, hybridministry.xyz, click on blogs, click on the article that says ebook and grab your very own free copy of this e-book. TikTok. Have I already ruined my account? A complete guide, I'm posting your church's TikTok from start to finish. You're the church marketing manager, or you're the pastor and you know you need to make short form video content and you just don't know how to do it or where to turn. Take this e-book ZBook, hand it to a friend, hand it to a student, hand it to a trusted anybody who you're like, Hey, help me out with some of this stuff. Nick Clason (29:19): And if they don't know what they're doing, it will be their complete guide to starting from scratch, from start to finish. So hope that you find that helpful and with, again, as always, we're so grateful that you're here. Head to the episode, uh, show notes for all the links to articles and all the different things that we've referenced throughout this, this episode so far. But if you did find it helpful, please consider sharing it with a friend that would mean the absolute world to us. I'm so glad you're here. So glad you're along for the ride. This matters. What you do matters. So don't forget. And as always, stay hybrid. Church Marketing Tips, Church Growth, Church Communications, Church Social Media, Email, Subject, Pastor, Sermon, YouTube, TikTok, Instagram Reels, Facebook Reels, YouTube Shorts In this episode, Nick will give you 9 Church Marketing Tips.
5 Tips for those who are members or who consider themselves a regular part of your church
4 Tips for reaching people who are not a part of your church yet, and how best to reach them

Follow Along on YouTube: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g
Show Notes & Transcripts: http://www.hybridministry.xyz/045
Follow me on TikTok: http://www.tiktok.com/@clasonnick
FREE E-Book: https://www.hybridministry.xyz/articles/ebook

SHOWNOTES
Plain Text vs. HTML
https://www.mailmunch.com/blog/html-vs-plain-text-email

Singular Calls to Action:
https://unlayer.com/blog/call-to-action-in-emails

Central Hub:
[Nucleus.Church](nucleus.church)
[LHC.life](LHC.life)

Posting Content Online or to YouTube:
http://www.hybridministry.xyz/042

Running Ads:
https://www.hybridministry.xyz/009

TIMECODES
00:00-04:19 Intro
04:19-07:26 What is Marketing? And Should Churches even be focused on it?
07:26-09:14 Church Marketing Tip #1: Plain-Text Emails
09:14-11:12 Church Marketing Tip #2: Send From Your Pastor
12:12-15:23 Church Marketing Tip #3: Single CTA
15:23-15:52 Church Marketing Tip #3a: Include a PS Section in Email
15:52-18:00 Church Marketing Tip #4: Create a Central Hub Style Website
18:00-20:00 Church Marketing Tip #5: Put your messaging and sermon content online
20:00-20:48 Marketing Your Church to Those not a part of your church
20:48-21:53 Church Marketing Tip #6: Consider Running an Ad
21:53-22:58 Church Marketing Tip #7: Use Short-Form Video Content
22:58-26:19 Church Marketing Tip #8: Create an e-book for your community
26:19-28:28 Church Marketing Tip #9: Captialize on Word of Mouth
28:28- Outro

TRANSCRIPT
Nick Clason (00:00):
Well, hey there everybody. Welcome back to another episode of the Hybrid Ministry Show. In this episode, I am going to give you nine church marketing tips. We're just gonna fire through them one by one. However, we're gonna break them up into two different sections. Section number one is marketing tips for people who already considered themselves a part of your church and a part of your congregation. And then the back half. So those are gonna be the first five. The back four are going to be church marketing tips for people who are not yet a part of your church congregation. So, so excited to have you with us. Hey, if this is your first time ever, welcome to the show. Excited to have you. If you don't know, we stream and film every single one of these episodes out to our YouTube channel. So you can grab the link to that in the show notes.

Nick Clason (00:48):
If you're on YouTube and you're like, wait, this is the podcast, yes it is. Hit the link in the show notes and that will take you to hybridministry.xyz. And there will be a specific link that will take you directly to this episode number and will give you completely free access to our transcripts, which is a free resource that we offer for each and every single episode. So make sure that you go and take advantage of that because listen, if you're anything like me, you're on a run, you're cooking dinner, you're walking your dog, and you might hear a thing that you're like, that's interesting. I want to dive deeper into that. And if that is the case, it's often hard and and difficult to do that, you know, when you are on that run, when you're walking that dog, when you're doing those dishes.

Nick Clason (01:29):
So you just make a quick earmark and like, I'm gonna go back, I'm gonna download those transcripts, I can see a little bit more. So that is an opportunity and definitely an option for you. So make sure that you take a look into that and take advantage of that. We're so excited to have you with us. Hey, listen, if you are excited to be here, if you're excited to be listening, it would mean the absolute world to us. If you would share this episode with a friend, it would mean the absolute world with us. If you are going to, if you help us by making a rating or a review, we would be thrilled with those things. Um, it just helps us get the word out. It helps us get indexed and ranked and search. Um, not because we're trying to go big, go viral or go famous, but man, we just, we're passionate about this message and we just really want to get the word out there.

Nick Clason (02:18):
You know what's interesting, before we dive into the church marketing tips, I was at a Bible study last night. Um, if you don't know me, my story, my name's Nick Clason, I'm your host, uh, here every single week with y'all. Um, new episodes drop every single Thursday at four o'clock in the morning. But I'm a youth pastor. I'm a youth pastor in the Dallas Fort Worth metroplex area, um, at a big church for most, but in Dallas it's not super big, uh, cuz everyone goes to church here. But I was at a, a bible study that we do, it's a yearlong bible study on Sunday night, which is not a normal ministry night, and it's for seniors only. So it's creative name called fso. So it's that fso and they're talking about finding a church when you go off to college. And um, it was just interesting cuz like the hybridness of ministry really reared its head in those moments, uh, because they're talking about visiting a church, how often you should visit a church, uh, what if you go in the main pastors, isn't there preaching like how many more times you need to give that church a shot?

Nick Clason (03:20):
And I just was like, guys, um, I was nice, right? But I was like, guys, you don't have to just only attend in person. Like if what you're looking for is the pastor's message and the content. I said Covid has forced just about every single church in America online. So check out their services, check out his preaching, uh, check those things out online, gather some of those data points. And then when, you know, based on what I've heard so far, this church, this church and this church are all options for me, then go visit them in person. So I just wanna say like even in my own life, even in my own realm, even in my own world, hybrid ministry is rearing its head. So encourage you, stick with it, it's important, it matters. There's a world out there of people that are trying to grasp and grab a hold of this message and you just might be the key for some of those people.

Nick Clason (04:09):
So what you do is worth it. What you do matters. And so without any further ado, let's dive in to nine different church marketing tips before we give you marketing tip number one, I just wanna do a quick like 10, 30 seconds, something like that. Little primer on what is marketing. If you Google search, what is marketing? This is a response you're gonna get. It says this, it's the activity or uh, the activity of business, sorry, the activity or business of promoting and selling products or services including market research and advertising. So you might be sitting here thinking like that. Yeah, great, but that's not what the church is supposed to do. And I agree with you mostly, uh, in the traditional sense, like you might think of marketing as a way to make money for a business, and that's true. Um, however, that is not necessarily the church's goal.

Nick Clason (05:03):
Our goal though is to bring about brand awareness and not cause we're a brand, but because we want people to know about our church. So what is your church about? Does your church even exist? Um, and then beyond that, once they do know that you exist, how do you help add value to their lives? And not because we're trying to get their tithe money, though, maybe we are at some point. That's part of the thing. You gotta make money. You know, you gotta, you know, you gotta take people's ties and use that for the overall betterment of the church. And if you don't, the crass reality is that your church that's gonna have to shut their doors. And so at some level you are gonna want that, but that's not the main reason. And you know that, and that's honestly not why you're in this.

Nick Clason (05:48):
Okay? You're in this so that people know about you, know about your church and then make a decision to commit and connect to your church. And with that commitment and connection, especially if that person is far from God and doesn't know Jesus, that's not only gonna come with a decision to join a social gathering and entity, but that's also gonna come with a major crisis of faith and a major faith hurdle decision that they're gonna have to make. So this isn't just, you're like, Hey, do you want to come shop at Walmart? This is, do you wanna give your life to Jesus radically and and forever change everything about that. And then do you want to commit to our social gathering where we help equip you and encourage you in that? And if you've grown up a Christian your whole life, you're like, yeah, that's exactly what this is.

Nick Clason (06:37):
But if this is completely new to you of faith, you're like, that is a lot and it is right? You gotta just keep that in mind like that. There are about 37 things that go into that. And so while our logo and our color scheme matter, we are asking people to do major things in their life. And so what is marketing? It's bringing about awareness of your church. It's adding value to people's lives. It's helping them commit and connect to you and your uh, organization. And then finally it's helping create, um, fans out of them disciples, super fans, people who will give their lives to the mission of Jesus and the mission of your church. So that's just a quick primer on marketing, specifically what is church marketing? But let's dive in now to nine different church marketing tips. Here we go. Church marketing. Tip number one is send emails and send plain text emails to your church.

Nick Clason (07:36):
Now what am I talking about? There's a difference between uh, plain text email, which is just white background, black text. Just like you would send an email to a friend, a coworker or your son or daughter's elementary school teacher, right? And then there are graphically designed newsletters that look amazing. It's what you'd get from Bath and Body Works or Target or Old Navy, right? And they're trying to sell you something. And a lot of times, especially foreign in church communications or foreign church marketing, we have a graphic design skill and we like to use that and show that off. We can make that newsletter if we're honest, look incredibly sexy and sleek and amazing. However, there's been a lot and considerable amounts of research shown. And it goes to show that email marketing is done best in plain text. I have a quote here from a male Munch article is from a blog, it's HTML versus plain text email and they dive deep into it.

Nick Clason (08:30):
I'll add that link there in the show notes if that's something that you're interested in. But their conclusion said this, it can be a pickle to choose one type of email, but here's the secret that no one lets you onto in email. Less is always more so less is more. And I just wanna encourage you don't lose sight of that fact. Less is more. And if less is more, you may get your message across more clearly, more concisely. Two more people. You may get more clicks, you make it more opens. And so I'll just encourage you in your email marketing, if you are doing a graphically designed thing, consider trying and beta testing and AB testing if you will. Send some graphically designed ones and then send some plain text ones and see which perform better. Church marketing tip number two, when sending emails, edit your from section and send the emails from your pastor's name.

Nick Clason (09:25):
There's a very big difference psychologically when you're getting an email from Pastor Todd as opposed to getting an email from Crossroads Church. You see what I'm saying? You're getting an email in one case from a friend, from a person, from a human being, somebody who you know, who you connect with, who you love, and then you're getting an email from an entity or, or an organization and he doesn't have to actually be from Pastor Todd. If Pastor Todd's worried about putting his name on something, then ghost write it for him and then just send it over to him to get a stamp of approval and let him make the final edits and tweaks before you send that out. But you are gonna, you are going to see your email open rates skyrocket when you're doing both plain texts and when you're sending it from Pastor Todd, because think about it, people open their emails and I don't know if you're anything like me.

Nick Clason (10:12):
I open my emails and I see junk, junk, junk, junk, junk. And then there's like one or two things that I'm like, oh, this is from a person, let me read it. And when there's something from a person that's personal, that's different, that's not the same, it's going to peak my interest differently because I actually want an email. Like if I get an email from my grandma or my grandpa, they're checking in on my life. They're trying to see how things are going. Like I don't delete that email, but I delete the Old Navy email. I delete the emails from my kid's school. I delete the emails from frankly my church because they come from not anybody, right? And all I know they are is they're just lists and bullets of announcements. Announcement, announcement, announcement. There's nothing personal in there. And here's the reality, when you are sending an email from a church, it is going to have an announcement flare to it.

Nick Clason (10:59):
So if you can personalize it a little bit more in these two ways by making it plain text, cause that's how you would send an email to a friend and by sending it from your pastor, that's gonna help your open rates skyrocket. Church marketing tip number three, give yourself one singular call to action. Call to action is just a marketing word for what are you trying to get the people that you're communicating with to do what is the one call to action or the one thing, the one action step that you're hoping that they take. Now here's the thing, we will put together a full on smorgasboard of a church newsletter, basically a bulletin board of church email stuff all in one email. And that's why we do these html amazing graphically designed newsletters cuz we can include everything and the kids ministry and the women's ministry and the senior adult ministry in the youth ministry in college of ministry.

Nick Clason (11:56):
And everyone gets their announcement in the church newsletter. And so nobody's left out and nobody has to worry it. But you will see a dramatic rise in calls to action if you give one singular call to action. Now, you might be thinking, wait a minute, you just named like five ministries just off the top of your head, that doesn't even include some of the real ones that I have in my church. How in the heck am I supposed to get all of these things communicated if I'm also only, maybe you're maybe only sending an email newsletter one time a week. Well, we fear this, right? We fear because we are afraid that some people might not know all that's going on. We also are afraid that some people won't get the info that they need. And also for just honest, we live and work in an office culture.

Nick Clason (12:42):
And so there's gonna be awkward vibes if you pick the Kids ministries announcement over the youth ministries announcement and the kids pastor loves you, but the youth pastor now hates you, right? And, and so you got that pressing on you too, and you shouldn't let that be a reason why you do it, but it is, if we're honest, we're all human, right? And so I wanna, um, link, uh, an article for you. Um, I'm gonna read a little excerpt for you, but it's from unlayer.com. It's a blog called Call to Actions and Email. And here's what it says, just a reminder of this, when you are sending to somebody, you're saying, Hey, it's a selfish world out there. And the question that they're asking is, what's in it for me? So here's what it says, what's in it for me? Selfish world out there? Why expect your audience to listen to you, right?

Nick Clason (13:25):
For them to perform your desired action, you need to highlight what's in it for them. So let's take the example of an e-book of reducing debt you're offering as a reward for subscribing to your mail list. Which call to action sounds better, download now or give me financial freedom. So as you're writing these things out, be thinking about how can you offer and provide value to these people's lives? That's what they're saying, right? Like this give me financial freedom button is gonna be a lot more appealing than simply download now because in the back of people's minds, they're thinking, what is in this for me? Now the tricky thing is you're gonna have to get really vigilant with which announcements get promoted where, especially if you're only doing one email a week and one singular call to action. But what I would do is I would choose one thing every single week, the number one thing, and send that out.

Nick Clason (14:17):
And if the entire email is focus on signing up for kids vbs and nothing else is vying for his attention, for people's attention in the email, because it's a plain text email, it's from Pastor Todd and Pastor Todd's inviting you to VBS because he's sharing a story of life change and life transformation that happened at last year's vbs. You can't help but be compelled to be like, give me that same experience and I want to invite my friends, I wanna invite my neighbors into it. And that's the email. But then next week, maybe it's not about kids, maybe it's about youth camp. The next weekend Pastor Todd's doing the same thing in a plain text email because it feels like he's emailing a friend. Narrow your emails down to one singular call to action and then you are as a, this is why you get paid to big bucks as a church communications, a church marketing manager, church, you know, marketing director, whatever your title is, to figure out how to communicate the other elements, the other announcements without just cramming more and more and more and more and more into an email.

Nick Clason (15:24):
Let me give you church marketing tip, bonus tip four or three a, um, in your emails include a PS section. A lot of times we as as, uh, humans, we just skim our emails and we, we skim, skim and then we see a PS boom. Give the same message in the body of your email as you do in the PS of an email. One singular call to action all the way down. Boom. PS don't forget it sounded from vbs. Church marketing tip number four, create for yourself a one-stop shop centralized hub. Uh, this has made famous and I have been on record on here promoting the mess out of them from the guys up at Proach Church Tools in Canada, Brady Shear. Um, and all those guys, they have made famous the idea of a central hub. They call it Nucleus. So you can go ahead to nucleus.church and make that your website's one stop shop.

Nick Clason (16:20):
So every single next step lies on your website. That's gonna help, especially if we are doing these one singular call to action emails where not everything is on your, um, not everything is on your email, but everything is on your website. And so if they go there, it's a full service bar. A lot of times we make it where it's like, Hey, if you wanna send up for vbs, go to the children's lobby and if you wanna sign up for youth camp, go talk to Pastor Doug. And if you wanna sign up for the women's brunch, you need to email Kathy. And if you're interested in the senior adult ministry, make sure that you email Harry. Um, but Harry's not here this week, so email his wife Sue today to make sure that you get, you see what I'm saying? Like we have all these different scattering spots.

Nick Clason (17:05):
The human brain is not wired and frankly not interested in remembering all those specific intricacies. But if you beat it weekly into their head, central hub, central hub, central hub. And listen, don't call it that. One church I worked at was called Liberty Heights Church. And so short lhc, right? And the centralized hub was lhc.life. In fact, we outfitted a whole section in the lobby, um, as like a next steps hub in the lobby, but we called it lhc.life. So both the web URL and the in-person room were all called the same thing. And that was it. We ingrained it from the stage, we ingrained it in our emails, we ingrained it online. lhc.life, lhc.life lhc.life eventually becomes a part of the vernacular. Um, and people know where to go when they're looking for things. Number five, I just wanna remind you, create and put your message content out there somehow.

Nick Clason (18:07):
You may or may not have the live streaming capabilities. Odds are in your church, you're at least using a soundboard. And if you're using a soundboard, you have the ability in most cases, if not with a couple of adapters, you're gonna have the ability to record your sermon audio at a minimum starting there. You can record the sermon audio, you can take that and you can put that on a podcast. Um, and you can be on Spotify, you can be on Apple Music, you can be, um, apple Podcast, all the places that you are gonna want to be on a podcast. If you do have video capabilities, I would recommend posting those to YouTube. And I also, honestly, I recommend doing a direct to camera message anyway. So if you're not pre-filing in some sort of way or, or filming your message content in like a studio type of form, pre-fill it, even if it's just on a phone or whatever, have someone edit that down and post those to YouTube and then leave your live streams as a completely different entity.

Nick Clason (19:04):
So yeah, you may have duplicate content out there, but one's gonna be aimed towards your YouTube audience and one's gonna be aimed towards just your people that are in person, right? And finally, uh, if you have the bandwidth ability margin, brain power, come up with some additional forms of content to supplement your weekend weekly messages. But put your content out there, like I said at the top right, the seniors in FSO trying to figure out where to go. This is going to be a goal mine for people as they're trying to discover your church. And it's also gonna be a goal mine for the people that can't make it every single week or don't make it every single week or aren't in the discipline yet of attending church on a Sunday morning every single week for whatever reason. They're a new believer. They're out late on a Saturday night, they just had a new baby.

Nick Clason (19:51):
So getting up early is hard and getting the baby there. Maybe you don't feel comfortable bringing the baby to the nursery, but let them still feel part of what your church has going on. All right, so what do we do when we are looking to reach people who are not yet considered a part of your church? Let me give this caveat that these are all gonna be digital marketing ideas only, not because your in-person experience doesn't matter. Your in-person experience matters greatly. I'm gonna just give the caveat that you have to crush your in-person experience. And so I'm going to carry in two assumptions with this. Number one that you are doing that, that you are attempting with all your might to make your in-person experience as rock solid as possible. But number two, this is a hybrid ministry podcast. And so I wanna focus on the areas in hybrid space, in digital space to help reach some of the people that are gonna be out there that you want to be bringing into your church.

Nick Clason (20:49):
So with that being said, maybe consider, if you really wanna market to people that are unaware of your church, really maybe consider running an ad. If you go to hybrid ministry.xyz sa slash 0 0 9, episode nine, I talk to Matt who I consider a marketing genius and guru about the step-by-step process of running an ad. Now granted, that was in 2022, and so we may need to revisit that and look at that maybe one day I'll see if I can get him back on the podcast. For those of you who don't know, he was our um, co-host on this show for like the first 12 or so episodes. And then him and I both made cross country moves and, uh, for a lot of different reasons, he did not make that jump back into podcast co-host dumb. Uh, and so maybe one day I'll bring him back on as a special guest to help us walk back through that.

Nick Clason (21:37):
Definitely not my forte. Maybe you personally have some experience doing it, so that'd be great. But if not, if you have no idea what you're doing, head there. Hybrid ministry.xyz/ 0 0 9 for a free look into that. Um, and check out how to run an ad. Number seven, uh, church marketing tip is use short form video content. Short form video content is still king. We talk about it weekly. YouTube shorts, Instagram and Facebook reels and TikTok. All four blowing up right now, all four asking for the same types of content. So create quality content in short form video versions. Post it, put it on your social media channels. And here's the other good news about it, right? Like once you've done one that does well, you can boost that or turn that into an ad. And so that will help also bring about awareness. But just in your general area, TikTok specifically shares geographically in your area first.

Nick Clason (22:34):
And so post in your area, geotag it. And then as people are experiencing and spending time on TikTok, just consuming things for themselves, they may run across on therefore you page something about your church, a video, whether it's spiritual content, fun content, marketing type content, but create some of those short form video pieces for the chance and for the opportunity to go viral. Church marketing idea number eight, this one is next level in my personal opinion. We were doing it at the church. I was at both Matt and I, the co-host I had, like I had just mentioned, um, create an ebook for your community. So one of the things that we started doing was we were creating, uh, a seasonal e-book. And so the first one we did was leading into summer and I think we titled 101 things to do in this area, like South Chicago land in this area for the summer.

Nick Clason (23:29):
And it was aimed at families with younger kids and it just gave them like park ideas, splash pad ideas. It gave them like movie night dates and places that they could go see movies under the stars or you know, whatever. Um, but then what you can do with that is if you're giving away your a right, you're adding value to people if you give some of those things away. The other thing is you can include your stuff in there. So you give them 95 ideas of things all around the community. Splash pads and parks and ice cream cone trails and all those types of things that you either borrow off of or just create, like we created our very own ice cream trail in the South Chicago suburbs area. There wasn't one in existence, but we just brain pooled our heads together, like this place, this place, this place.

Nick Clason (24:14):
It's make an ice cream trail. And then you give them like the family, like a one page tear out, you know, thing that they can use and put in their fridge and they can keep track of all the different ice cream places that they want to go throughout the summer. So you give 'em 95 ideas of just like places around. But then five ideas are your ideas and maybe you like make those colorful, you know, where you print the rest of the ebook and like black and white or whatever, but your pages are full page spreads color, whatever, and you're highlighting your church vbs, you're highlighting your own church movie nights, you're highlighting, you know, whatever stuff you are doing that would, that would be a great place for somebody not connected to your church to make an introductory connection step with your church, with your faith family and with your organization.

Nick Clason (25:03):
And then replicate that. Make a fall one winter one spring one. You see what I'm saying? Um, or it doesn't have to be that, but but think about ways in which you can add value. What you're looking to do in those is you're looking to capture people's emails, name and email. You could and should be able to do that through your church communications, um, or church marketing, uh, database. But those aren't always geared and built for marketing. So I do remember when Matt would work, um, at Parkview we used like the Rock as like a church management software, but Matt was like, I want to use HubSpot and you can do all the same stuff through HubSpot. I don't know if Matt knew all of the things that we needed, um, for like a pastoral side of things with like baptism dates, membership and whatever and whatnot.

Nick Clason (25:52):
But he knew that you could do a lot of stuff with like, um, an actual marketing tool like that. And so, um, you'll, you may have to figure out the best way to do that, to capture those names. Um, it is difficult to find a free email capture list out there, so you will more than likely have to pay for it, but it's worth it, especially if you're saying we wanna reach people who are far from God, who are not connected to our church and help get them connected to our church. The last idea, not necessarily a digital marketing idea, but word of mouth and, and you can take word of mouth and turn it into a digital marketing thing, right? Like when you're encouraging your church congregation to invite people to Easter, give them some shareable Easter graphics that they can download and share on their, their social media platforms.

Nick Clason (26:40):
You know, um, give them some of those tips and tools like, Hey, text us to a friend. Send this to a friend. Post this on your Instagram, post this on your Facebook, you know, whatever. Because that word of mouth, like while all the best ads, e-books, signs, website, like all those best things are valuable, the most valuable. It's when a friend says, Hey, you know what I've been doing recently, going to this church, going to this restaurant, reading this book. I mean, I'll say like, I was listening to a podcast the other day, we're gearing up to go on vacation here in just a couple short weeks. And I was like, I need a book. Like I need to read a book when I'm on vacation. I never do that. I always just read non-fiction books. Someone said, you know, I read such and such book and I'm not a non-fiction reader, but that book was phenomenal.

Nick Clason (27:25):
Or he's not a fiction reader, but that book was phenomenal. That's all I needed to hear. I'm also not a fiction reader. He's a pastor. I'm a pastor. That book's phenomenal. Boom, bought it. I literally got on Amazon and write that moment and bought it. Word of mouth. I have no clue who that author is. I'm sure they did all kinds of book tours, podcast marketing. I didn't listen to a single word of it, but someone else gave a word of mouth reference and boom, I bought it instantly. So think about that. Your people can become a raving fans of your church question, are they willing to be raving fans of your church or are they embarrassed by it? And if it's the latter, I would do some heavy introspection to figure out why that is. Because you want your people to be proud where they go to church so that they tell their friends, then they come, that could be digitally or that could just be very analog in a backyard barbecue scenario when they're at their kids', you know, sporting event, end of season recap or whatever, and they're just talking about stuff.

Nick Clason (28:23):
So those are some nine different church marketing ideas. Hey, hope you found them helpful. So thankful that you stuck around to the very end of this episode. If you did find it helpful, please consider shooting a rating or review alike, a subscribe, any of those things really help the algorithm and we will be forever in your debt as a token of our thanks to you for that, head to our website, hybridministry.xyz, click on blogs, click on the article that says ebook and grab your very own free copy of this e-book. TikTok. Have I already ruined my account? A complete guide, I'm posting your church's TikTok from start to finish. You're the church marketing manager, or you're the pastor and you know you need to make short form video content and you just don't know how to do it or where to turn. Take this e-book ZBook, hand it to a friend, hand it to a student, hand it to a trusted anybody who you're like, Hey, help me out with some of this stuff.

Nick Clason (29:19):
And if they don't know what they're doing, it will be their complete guide to starting from scratch, from start to finish. So hope that you find that helpful and with, again, as always, we're so grateful that you're here. Head to the episode, uh, show notes for all the links to articles and all the different things that we've referenced throughout this, this episode so far. But if you did find it helpful, please consider sharing it with a friend that would mean the absolute world to us. I'm so glad you're here. So glad you're along for the ride. This matters. What you do matters. So don't forget. And as always, stay hybrid.

]]> In this episode, Nick will give you 9 Church Marketing Tips.
5 Tips for those who are members or who consider themselves a regular part of your church
4 Tips for reaching people who are not a part of your church yet, and how best to reach them

Follow Along on YouTube: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g
Show Notes & Transcripts: http://www.hybridministry.xyz/045
Follow me on TikTok: http://www.tiktok.com/@clasonnick
FREE E-Book: https://www.hybridministry.xyz/articles/ebook

SHOWNOTES
Plain Text vs. HTML
https://www.mailmunch.com/blog/html-vs-plain-text-email

Singular Calls to Action:
https://unlayer.com/blog/call-to-action-in-emails

Central Hub:
[Nucleus.Church](nucleus.church)
[LHC.life](LHC.life)

Posting Content Online or to YouTube:
http://www.hybridministry.xyz/042

Running Ads:
https://www.hybridministry.xyz/009

TIMECODES
00:00-04:19 Intro
04:19-07:26 What is Marketing? And Should Churches even be focused on it?
07:26-09:14 Church Marketing Tip #1: Plain-Text Emails
09:14-11:12 Church Marketing Tip #2: Send From Your Pastor
12:12-15:23 Church Marketing Tip #3: Single CTA
15:23-15:52 Church Marketing Tip #3a: Include a PS Section in Email
15:52-18:00 Church Marketing Tip #4: Create a Central Hub Style Website
18:00-20:00 Church Marketing Tip #5: Put your messaging and sermon content online
20:00-20:48 Marketing Your Church to Those not a part of your church
20:48-21:53 Church Marketing Tip #6: Consider Running an Ad
21:53-22:58 Church Marketing Tip #7: Use Short-Form Video Content
22:58-26:19 Church Marketing Tip #8: Create an e-book for your community
26:19-28:28 Church Marketing Tip #9: Captialize on Word of Mouth
28:28- Outro

TRANSCRIPT
Nick Clason (00:00):
Well, hey there everybody. Welcome back to another episode of the Hybrid Ministry Show. In this episode, I am going to give you nine church marketing tips. We're just gonna fire through them one by one. However, we're gonna break them up into two different sections. Section number one is marketing tips for people who already considered themselves a part of your church and a part of your congregation. And then the back half. So those are gonna be the first five. The back four are going to be church marketing tips for people who are not yet a part of your church congregation. So, so excited to have you with us. Hey, if this is your first time ever, welcome to the show. Excited to have you. If you don't know, we stream and film every single one of these episodes out to our YouTube channel. So you can grab the link to that in the show notes.

Nick Clason (00:48):
If you're on YouTube and you're like, wait, this is the podcast, yes it is. Hit the link in the show notes and that will take you to hybridministry.xyz. And there will be a specific link that will take you directly to this episode number and will give you completely free access to our transcripts, which is a free resource that we offer for each and every single episode. So make sure that you go and take advantage of that because listen, if you're anything like me, you're on a run, you're cooking dinner, you're walking your dog, and you might hear a thing that you're like, that's interesting. I want to dive deeper into that. And if that is the case, it's often hard and and difficult to do that, you know, when you are on that run, when you're walking that dog, when you're doing those dishes.

Nick Clason (01:29):
So you just make a quick earmark and like, I'm gonna go back, I'm gonna download those transcripts, I can see a little bit more. So that is an opportunity and definitely an option for you. So make sure that you take a look into that and take advantage of that. We're so excited to have you with us. Hey, listen, if you are excited to be here, if you're excited to be listening, it would mean the absolute world to us. If you would share this episode with a friend, it would mean the absolute world with us. If you are going to, if you help us by making a rating or a review, we would be thrilled with those things. Um, it just helps us get the word out. It helps us get indexed and ranked and search. Um, not because we're trying to go big, go viral or go famous, but man, we just, we're passionate about this message and we just really want to get the word out there.

Nick Clason (02:18):
You know what's interesting, before we dive into the church marketing tips, I was at a Bible study last night. Um, if you don't know me, my story, my name's Nick Clason, I'm your host, uh, here every single week with y'all. Um, new episodes drop every single Thursday at four o'clock in the morning. But I'm a youth pastor. I'm a youth pastor in the Dallas Fort Worth metroplex area, um, at a big church for most, but in Dallas it's not super big, uh, cuz everyone goes to church here. But I was at a, a bible study that we do, it's a yearlong bible study on Sunday night, which is not a normal ministry night, and it's for seniors only. So it's creative name called fso. So it's that fso and they're talking about finding a church when you go off to college. And um, it was just interesting cuz like the hybridness of ministry really reared its head in those moments, uh, because they're talking about visiting a church, how often you should visit a church, uh, what if you go in the main pastors, isn't there preaching like how many more times you need to give that church a shot?

Nick Clason (03:20):
And I just was like, guys, um, I was nice, right? But I was like, guys, you don't have to just only attend in person. Like if what you're looking for is the pastor's message and the content. I said Covid has forced just about every single church in America online. So check out their services, check out his preaching, uh, check those things out online, gather some of those data points. And then when, you know, based on what I've heard so far, this church, this church and this church are all options for me, then go visit them in person. So I just wanna say like even in my own life, even in my own realm, even in my own world, hybrid ministry is rearing its head. So encourage you, stick with it, it's important, it matters. There's a world out there of people that are trying to grasp and grab a hold of this message and you just might be the key for some of those people.

Nick Clason (04:09):
So what you do is worth it. What you do matters. And so without any further ado, let's dive in to nine different church marketing tips before we give you marketing tip number one, I just wanna do a quick like 10, 30 seconds, something like that. Little primer on what is marketing. If you Google search, what is marketing? This is a response you're gonna get. It says this, it's the activity or uh, the activity of business, sorry, the activity or business of promoting and selling products or services including market research and advertising. So you might be sitting here thinking like that. Yeah, great, but that's not what the church is supposed to do. And I agree with you mostly, uh, in the traditional sense, like you might think of marketing as a way to make money for a business, and that's true. Um, however, that is not necessarily the church's goal.

Nick Clason (05:03):
Our goal though is to bring about brand awareness and not cause we're a brand, but because we want people to know about our church. So what is your church about? Does your church even exist? Um, and then beyond that, once they do know that you exist, how do you help add value to their lives? And not because we're trying to get their tithe money, though, maybe we are at some point. That's part of the thing. You gotta make money. You know, you gotta, you know, you gotta take people's ties and use that for the overall betterment of the church. And if you don't, the crass reality is that your church that's gonna have to shut their doors. And so at some level you are gonna want that, but that's not the main reason. And you know that, and that's honestly not why you're in this.

Nick Clason (05:48):
Okay? You're in this so that people know about you, know about your church and then make a decision to commit and connect to your church. And with that commitment and connection, especially if that person is far from God and doesn't know Jesus, that's not only gonna come with a decision to join a social gathering and entity, but that's also gonna come with a major crisis of faith and a major faith hurdle decision that they're gonna have to make. So this isn't just, you're like, Hey, do you want to come shop at Walmart? This is, do you wanna give your life to Jesus radically and and forever change everything about that. And then do you want to commit to our social gathering where we help equip you and encourage you in that? And if you've grown up a Christian your whole life, you're like, yeah, that's exactly what this is.

Nick Clason (06:37):
But if this is completely new to you of faith, you're like, that is a lot and it is right? You gotta just keep that in mind like that. There are about 37 things that go into that. And so while our logo and our color scheme matter, we are asking people to do major things in their life. And so what is marketing? It's bringing about awareness of your church. It's adding value to people's lives. It's helping them commit and connect to you and your uh, organization. And then finally it's helping create, um, fans out of them disciples, super fans, people who will give their lives to the mission of Jesus and the mission of your church. So that's just a quick primer on marketing, specifically what is church marketing? But let's dive in now to nine different church marketing tips. Here we go. Church marketing. Tip number one is send emails and send plain text emails to your church.

Nick Clason (07:36):
Now what am I talking about? There's a difference between uh, plain text email, which is just white background, black text. Just like you would send an email to a friend, a coworker or your son or daughter's elementary school teacher, right? And then there are graphically designed newsletters that look amazing. It's what you'd get from Bath and Body Works or Target or Old Navy, right? And they're trying to sell you something. And a lot of times, especially foreign in church communications or foreign church marketing, we have a graphic design skill and we like to use that and show that off. We can make that newsletter if we're honest, look incredibly sexy and sleek and amazing. However, there's been a lot and considerable amounts of research shown. And it goes to show that email marketing is done best in plain text. I have a quote here from a male Munch article is from a blog, it's HTML versus plain text email and they dive deep into it.

Nick Clason (08:30):
I'll add that link there in the show notes if that's something that you're interested in. But their conclusion said this, it can be a pickle to choose one type of email, but here's the secret that no one lets you onto in email. Less is always more so less is more. And I just wanna encourage you don't lose sight of that fact. Less is more. And if less is more, you may get your message across more clearly, more concisely. Two more people. You may get more clicks, you make it more opens. And so I'll just encourage you in your email marketing, if you are doing a graphically designed thing, consider trying and beta testing and AB testing if you will. Send some graphically designed ones and then send some plain text ones and see which perform better. Church marketing tip number two, when sending emails, edit your from section and send the emails from your pastor's name.

Nick Clason (09:25):
There's a very big difference psychologically when you're getting an email from Pastor Todd as opposed to getting an email from Crossroads Church. You see what I'm saying? You're getting an email in one case from a friend, from a person, from a human being, somebody who you know, who you connect with, who you love, and then you're getting an email from an entity or, or an organization and he doesn't have to actually be from Pastor Todd. If Pastor Todd's worried about putting his name on something, then ghost write it for him and then just send it over to him to get a stamp of approval and let him make the final edits and tweaks before you send that out. But you are gonna, you are going to see your email open rates skyrocket when you're doing both plain texts and when you're sending it from Pastor Todd, because think about it, people open their emails and I don't know if you're anything like me.

Nick Clason (10:12):
I open my emails and I see junk, junk, junk, junk, junk. And then there's like one or two things that I'm like, oh, this is from a person, let me read it. And when there's something from a person that's personal, that's different, that's not the same, it's going to peak my interest differently because I actually want an email. Like if I get an email from my grandma or my grandpa, they're checking in on my life. They're trying to see how things are going. Like I don't delete that email, but I delete the Old Navy email. I delete the emails from my kid's school. I delete the emails from frankly my church because they come from not anybody, right? And all I know they are is they're just lists and bullets of announcements. Announcement, announcement, announcement. There's nothing personal in there. And here's the reality, when you are sending an email from a church, it is going to have an announcement flare to it.

Nick Clason (10:59):
So if you can personalize it a little bit more in these two ways by making it plain text, cause that's how you would send an email to a friend and by sending it from your pastor, that's gonna help your open rates skyrocket. Church marketing tip number three, give yourself one singular call to action. Call to action is just a marketing word for what are you trying to get the people that you're communicating with to do what is the one call to action or the one thing, the one action step that you're hoping that they take. Now here's the thing, we will put together a full on smorgasboard of a church newsletter, basically a bulletin board of church email stuff all in one email. And that's why we do these html amazing graphically designed newsletters cuz we can include everything and the kids ministry and the women's ministry and the senior adult ministry in the youth ministry in college of ministry.

Nick Clason (11:56):
And everyone gets their announcement in the church newsletter. And so nobody's left out and nobody has to worry it. But you will see a dramatic rise in calls to action if you give one singular call to action. Now, you might be thinking, wait a minute, you just named like five ministries just off the top of your head, that doesn't even include some of the real ones that I have in my church. How in the heck am I supposed to get all of these things communicated if I'm also only, maybe you're maybe only sending an email newsletter one time a week. Well, we fear this, right? We fear because we are afraid that some people might not know all that's going on. We also are afraid that some people won't get the info that they need. And also for just honest, we live and work in an office culture.

Nick Clason (12:42):
And so there's gonna be awkward vibes if you pick the Kids ministries announcement over the youth ministries announcement and the kids pastor loves you, but the youth pastor now hates you, right? And, and so you got that pressing on you too, and you shouldn't let that be a reason why you do it, but it is, if we're honest, we're all human, right? And so I wanna, um, link, uh, an article for you. Um, I'm gonna read a little excerpt for you, but it's from unlayer.com. It's a blog called Call to Actions and Email. And here's what it says, just a reminder of this, when you are sending to somebody, you're saying, Hey, it's a selfish world out there. And the question that they're asking is, what's in it for me? So here's what it says, what's in it for me? Selfish world out there? Why expect your audience to listen to you, right?

Nick Clason (13:25):
For them to perform your desired action, you need to highlight what's in it for them. So let's take the example of an e-book of reducing debt you're offering as a reward for subscribing to your mail list. Which call to action sounds better, download now or give me financial freedom. So as you're writing these things out, be thinking about how can you offer and provide value to these people's lives? That's what they're saying, right? Like this give me financial freedom button is gonna be a lot more appealing than simply download now because in the back of people's minds, they're thinking, what is in this for me? Now the tricky thing is you're gonna have to get really vigilant with which announcements get promoted where, especially if you're only doing one email a week and one singular call to action. But what I would do is I would choose one thing every single week, the number one thing, and send that out.

Nick Clason (14:17):
And if the entire email is focus on signing up for kids vbs and nothing else is vying for his attention, for people's attention in the email, because it's a plain text email, it's from Pastor Todd and Pastor Todd's inviting you to VBS because he's sharing a story of life change and life transformation that happened at last year's vbs. You can't help but be compelled to be like, give me that same experience and I want to invite my friends, I wanna invite my neighbors into it. And that's the email. But then next week, maybe it's not about kids, maybe it's about youth camp. The next weekend Pastor Todd's doing the same thing in a plain text email because it feels like he's emailing a friend. Narrow your emails down to one singular call to action and then you are as a, this is why you get paid to big bucks as a church communications, a church marketing manager, church, you know, marketing director, whatever your title is, to figure out how to communicate the other elements, the other announcements without just cramming more and more and more and more and more into an email.

Nick Clason (15:24):
Let me give you church marketing tip, bonus tip four or three a, um, in your emails include a PS section. A lot of times we as as, uh, humans, we just skim our emails and we, we skim, skim and then we see a PS boom. Give the same message in the body of your email as you do in the PS of an email. One singular call to action all the way down. Boom. PS don't forget it sounded from vbs. Church marketing tip number four, create for yourself a one-stop shop centralized hub. Uh, this has made famous and I have been on record on here promoting the mess out of them from the guys up at Proach Church Tools in Canada, Brady Shear. Um, and all those guys, they have made famous the idea of a central hub. They call it Nucleus. So you can go ahead to nucleus.church and make that your website's one stop shop.

Nick Clason (16:20):
So every single next step lies on your website. That's gonna help, especially if we are doing these one singular call to action emails where not everything is on your, um, not everything is on your email, but everything is on your website. And so if they go there, it's a full service bar. A lot of times we make it where it's like, Hey, if you wanna send up for vbs, go to the children's lobby and if you wanna sign up for youth camp, go talk to Pastor Doug. And if you wanna sign up for the women's brunch, you need to email Kathy. And if you're interested in the senior adult ministry, make sure that you email Harry. Um, but Harry's not here this week, so email his wife Sue today to make sure that you get, you see what I'm saying? Like we have all these different scattering spots.

Nick Clason (17:05):
The human brain is not wired and frankly not interested in remembering all those specific intricacies. But if you beat it weekly into their head, central hub, central hub, central hub. And listen, don't call it that. One church I worked at was called Liberty Heights Church. And so short lhc, right? And the centralized hub was lhc.life. In fact, we outfitted a whole section in the lobby, um, as like a next steps hub in the lobby, but we called it lhc.life. So both the web URL and the in-person room were all called the same thing. And that was it. We ingrained it from the stage, we ingrained it in our emails, we ingrained it online. lhc.life, lhc.life lhc.life eventually becomes a part of the vernacular. Um, and people know where to go when they're looking for things. Number five, I just wanna remind you, create and put your message content out there somehow.

Nick Clason (18:07):
You may or may not have the live streaming capabilities. Odds are in your church, you're at least using a soundboard. And if you're using a soundboard, you have the ability in most cases, if not with a couple of adapters, you're gonna have the ability to record your sermon audio at a minimum starting there. You can record the sermon audio, you can take that and you can put that on a podcast. Um, and you can be on Spotify, you can be on Apple Music, you can be, um, apple Podcast, all the places that you are gonna want to be on a podcast. If you do have video capabilities, I would recommend posting those to YouTube. And I also, honestly, I recommend doing a direct to camera message anyway. So if you're not pre-filing in some sort of way or, or filming your message content in like a studio type of form, pre-fill it, even if it's just on a phone or whatever, have someone edit that down and post those to YouTube and then leave your live streams as a completely different entity.

Nick Clason (19:04):
So yeah, you may have duplicate content out there, but one's gonna be aimed towards your YouTube audience and one's gonna be aimed towards just your people that are in person, right? And finally, uh, if you have the bandwidth ability margin, brain power, come up with some additional forms of content to supplement your weekend weekly messages. But put your content out there, like I said at the top right, the seniors in FSO trying to figure out where to go. This is going to be a goal mine for people as they're trying to discover your church. And it's also gonna be a goal mine for the people that can't make it every single week or don't make it every single week or aren't in the discipline yet of attending church on a Sunday morning every single week for whatever reason. They're a new believer. They're out late on a Saturday night, they just had a new baby.

Nick Clason (19:51):
So getting up early is hard and getting the baby there. Maybe you don't feel comfortable bringing the baby to the nursery, but let them still feel part of what your church has going on. All right, so what do we do when we are looking to reach people who are not yet considered a part of your church? Let me give this caveat that these are all gonna be digital marketing ideas only, not because your in-person experience doesn't matter. Your in-person experience matters greatly. I'm gonna just give the caveat that you have to crush your in-person experience. And so I'm going to carry in two assumptions with this. Number one that you are doing that, that you are attempting with all your might to make your in-person experience as rock solid as possible. But number two, this is a hybrid ministry podcast. And so I wanna focus on the areas in hybrid space, in digital space to help reach some of the people that are gonna be out there that you want to be bringing into your church.

Nick Clason (20:49):
So with that being said, maybe consider, if you really wanna market to people that are unaware of your church, really maybe consider running an ad. If you go to hybrid ministry.xyz sa slash 0 0 9, episode nine, I talk to Matt who I consider a marketing genius and guru about the step-by-step process of running an ad. Now granted, that was in 2022, and so we may need to revisit that and look at that maybe one day I'll see if I can get him back on the podcast. For those of you who don't know, he was our um, co-host on this show for like the first 12 or so episodes. And then him and I both made cross country moves and, uh, for a lot of different reasons, he did not make that jump back into podcast co-host dumb. Uh, and so maybe one day I'll bring him back on as a special guest to help us walk back through that.

Nick Clason (21:37):
Definitely not my forte. Maybe you personally have some experience doing it, so that'd be great. But if not, if you have no idea what you're doing, head there. Hybrid ministry.xyz/ 0 0 9 for a free look into that. Um, and check out how to run an ad. Number seven, uh, church marketing tip is use short form video content. Short form video content is still king. We talk about it weekly. YouTube shorts, Instagram and Facebook reels and TikTok. All four blowing up right now, all four asking for the same types of content. So create quality content in short form video versions. Post it, put it on your social media channels. And here's the other good news about it, right? Like once you've done one that does well, you can boost that or turn that into an ad. And so that will help also bring about awareness. But just in your general area, TikTok specifically shares geographically in your area first.

Nick Clason (22:34):
And so post in your area, geotag it. And then as people are experiencing and spending time on TikTok, just consuming things for themselves, they may run across on therefore you page something about your church, a video, whether it's spiritual content, fun content, marketing type content, but create some of those short form video pieces for the chance and for the opportunity to go viral. Church marketing idea number eight, this one is next level in my personal opinion. We were doing it at the church. I was at both Matt and I, the co-host I had, like I had just mentioned, um, create an ebook for your community. So one of the things that we started doing was we were creating, uh, a seasonal e-book. And so the first one we did was leading into summer and I think we titled 101 things to do in this area, like South Chicago land in this area for the summer.

Nick Clason (23:29):
And it was aimed at families with younger kids and it just gave them like park ideas, splash pad ideas. It gave them like movie night dates and places that they could go see movies under the stars or you know, whatever. Um, but then what you can do with that is if you're giving away your a right, you're adding value to people if you give some of those things away. The other thing is you can include your stuff in there. So you give them 95 ideas of things all around the community. Splash pads and parks and ice cream cone trails and all those types of things that you either borrow off of or just create, like we created our very own ice cream trail in the South Chicago suburbs area. There wasn't one in existence, but we just brain pooled our heads together, like this place, this place, this place.

Nick Clason (24:14):
It's make an ice cream trail. And then you give them like the family, like a one page tear out, you know, thing that they can use and put in their fridge and they can keep track of all the different ice cream places that they want to go throughout the summer. So you give 'em 95 ideas of just like places around. But then five ideas are your ideas and maybe you like make those colorful, you know, where you print the rest of the ebook and like black and white or whatever, but your pages are full page spreads color, whatever, and you're highlighting your church vbs, you're highlighting your own church movie nights, you're highlighting, you know, whatever stuff you are doing that would, that would be a great place for somebody not connected to your church to make an introductory connection step with your church, with your faith family and with your organization.

Nick Clason (25:03):
And then replicate that. Make a fall one winter one spring one. You see what I'm saying? Um, or it doesn't have to be that, but but think about ways in which you can add value. What you're looking to do in those is you're looking to capture people's emails, name and email. You could and should be able to do that through your church communications, um, or church marketing, uh, database. But those aren't always geared and built for marketing. So I do remember when Matt would work, um, at Parkview we used like the Rock as like a church management software, but Matt was like, I want to use HubSpot and you can do all the same stuff through HubSpot. I don't know if Matt knew all of the things that we needed, um, for like a pastoral side of things with like baptism dates, membership and whatever and whatnot.

Nick Clason (25:52):
But he knew that you could do a lot of stuff with like, um, an actual marketing tool like that. And so, um, you'll, you may have to figure out the best way to do that, to capture those names. Um, it is difficult to find a free email capture list out there, so you will more than likely have to pay for it, but it's worth it, especially if you're saying we wanna reach people who are far from God, who are not connected to our church and help get them connected to our church. The last idea, not necessarily a digital marketing idea, but word of mouth and, and you can take word of mouth and turn it into a digital marketing thing, right? Like when you're encouraging your church congregation to invite people to Easter, give them some shareable Easter graphics that they can download and share on their, their social media platforms.

Nick Clason (26:40):
You know, um, give them some of those tips and tools like, Hey, text us to a friend. Send this to a friend. Post this on your Instagram, post this on your Facebook, you know, whatever. Because that word of mouth, like while all the best ads, e-books, signs, website, like all those best things are valuable, the most valuable. It's when a friend says, Hey, you know what I've been doing recently, going to this church, going to this restaurant, reading this book. I mean, I'll say like, I was listening to a podcast the other day, we're gearing up to go on vacation here in just a couple short weeks. And I was like, I need a book. Like I need to read a book when I'm on vacation. I never do that. I always just read non-fiction books. Someone said, you know, I read such and such book and I'm not a non-fiction reader, but that book was phenomenal.

Nick Clason (27:25):
Or he's not a fiction reader, but that book was phenomenal. That's all I needed to hear. I'm also not a fiction reader. He's a pastor. I'm a pastor. That book's phenomenal. Boom, bought it. I literally got on Amazon and write that moment and bought it. Word of mouth. I have no clue who that author is. I'm sure they did all kinds of book tours, podcast marketing. I didn't listen to a single word of it, but someone else gave a word of mouth reference and boom, I bought it instantly. So think about that. Your people can become a raving fans of your church question, are they willing to be raving fans of your church or are they embarrassed by it? And if it's the latter, I would do some heavy introspection to figure out why that is. Because you want your people to be proud where they go to church so that they tell their friends, then they come, that could be digitally or that could just be very analog in a backyard barbecue scenario when they're at their kids', you know, sporting event, end of season recap or whatever, and they're just talking about stuff.

Nick Clason (28:23):
So those are some nine different church marketing ideas. Hey, hope you found them helpful. So thankful that you stuck around to the very end of this episode. If you did find it helpful, please consider shooting a rating or review alike, a subscribe, any of those things really help the algorithm and we will be forever in your debt as a token of our thanks to you for that, head to our website, hybridministry.xyz, click on blogs, click on the article that says ebook and grab your very own free copy of this e-book. TikTok. Have I already ruined my account? A complete guide, I'm posting your church's TikTok from start to finish. You're the church marketing manager, or you're the pastor and you know you need to make short form video content and you just don't know how to do it or where to turn. Take this e-book ZBook, hand it to a friend, hand it to a student, hand it to a trusted anybody who you're like, Hey, help me out with some of this stuff.

Nick Clason (29:19):
And if they don't know what they're doing, it will be their complete guide to starting from scratch, from start to finish. So hope that you find that helpful and with, again, as always, we're so grateful that you're here. Head to the episode, uh, show notes for all the links to articles and all the different things that we've referenced throughout this, this episode so far. But if you did find it helpful, please consider sharing it with a friend that would mean the absolute world to us. I'm so glad you're here. So glad you're along for the ride. This matters. What you do matters. So don't forget. And as always, stay hybrid.

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