Today, I’m breaking down 5 accounts that are absolutely crushing social media right now — and more importantly, I’m going to show you exactly why their posts work.

Because here’s the truth… it’s not about having a big church, a big budget, or a full media team.
It’s about strategy.

And if you stick around, I’ll show you how you can start applying the same ideas this week — even if you’re starting from scratch.

These Churches are Crushing it!
https://www.instagram.com/lexumcyouth/
https://www.instagram.com/impactfindlay/
https://www.instagram.com/harrodsburg.students/
https://www.instagram.com/wakymc_stumin/
https://www.instagram.com/crosscreekstudents/

SHOW NOTES
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https://www.hybridministry.xyz/201

Bracket Episode: Links in Video Description
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Opus Clip
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Andrew Interview
https://www.youtube.com/watch?v=AsFhry-v_Tg

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--------------
🕰️TIMECODES
00:00 Youth Ministries that are crushing social media!
0:22 Church #1
03:22 Church #2
05:13 Church #3
07:10 Church #4
09:07 Church #5
10:54 How Can You Do this?

--------------
TRANSCRIPT
00:00:00:02 - 00:00:02:27
Nick Clason | Hybrid Ministry
These youth ministers are crushing it on social media, and

00:00:02:29 - 00:00:03:18
Nick Clason | Hybrid Ministry
you've probably

00:00:03:18 - 00:00:04:14
Nick Clason | Hybrid Ministry
never even heard of them.

00:00:04:17 - 00:00:04:23
Nick Clason | Hybrid Ministry
Today

00:00:04:26 - 00:00:22:12
Nick Clason | Hybrid Ministry
I'm breaking down five accounts and why their post types are working. It's not about big budget. It's not about being flashy. It's about strategy. And if you stick around to the end of the video, I'm going to share with you how you can unlock that, even for your own context of the first one you've probably never heard of is Lexington United Methodist Church.

00:00:22:12 - 00:00:40:05
Nick Clason | Hybrid Ministry
My friend Todd is over there, and I love what Todd's doing. First and foremost, Todd was in a youth ministry leader cohort with me and Todd has been, diving into social media and trying to make his youth ministry and student ministry a little bit more hybrid. So, the first post type that I like is this

00:00:40:07 - 00:00:40:13
Nick Clason | Hybrid Ministry
one.

00:00:40:13 - 00:00:52:18
Nick Clason | Hybrid Ministry
Check it out.

00:00:52:21 - 00:01:03:10
Nick Clason | Hybrid Ministry
So if you look at this one in his algorithm here, you'll see that it has, 165, likes it's pinned. You can see to the top of his profile,

00:01:03:12 - 00:01:15:10
Nick Clason | Hybrid Ministry
which means it's probably his best performing post. But what I like about it is look at this like it's not even a difficult post for anyone to do. It's a voice over.

00:01:15:12 - 00:01:56:04
Nick Clason | Hybrid Ministry
It's him and to students, and it's a cell phone camera. And it went crazy viral. And so Todd's just having fun filming content with students in his ministry. The second post type that I like, from Todd, is this one.

00:01:56:06 - 00:02:04:09
Nick Clason | Hybrid Ministry
But not like that.

00:02:04:11 - 00:02:22:03
Nick Clason | Hybrid Ministry
Three times I mode on.

00:02:22:06 - 00:02:57:08
Nick Clason | Hybrid Ministry
Oh, man. Okay, so here's what I love about this. This is a bracket style. And, you've heard us talk about it on this podcast a bajillion times. I'll link down below. Some free or, cheap bracket options that you can use. But like, look at the commitment to the bit like Spud Sinner, esp and he's got, like, graphics, he's using AI, he's got a whole bracket on his wall and he's using, like, stats and analytics, and he's just going for the like, bracketology bit and vibe, which is one of the things we've done in our context as well.

00:02:57:11 - 00:03:16:28
Nick Clason | Hybrid Ministry
He's just having fun, like he's just having a good time. And to be clear, like, these are just two posts that I cherry picked out of Todd's, repertoire here. Absolutely nothing like, you know, he he does serious stuff too, so don't come at him, but like, he's just having a good time with the students. And that's what I love about how simple this is.

00:03:16:28 - 00:03:34:01
Nick Clason | Hybrid Ministry
Like that one. Obviously a little bit more involved, a little bit more committed to the bit. But I bet you if you ask Todd if his students enjoyed the potato bracket, I think he called it Starch Madness. They probably would. And it's a lot because of what Todd's doing on social. The second church. I want to introduce you to is impact.

00:03:34:08 - 00:03:47:14
Nick Clason | Hybrid Ministry
Finley. And Bree is the social media manager there. I know her boss, Scott, and. But Bree was in one of my youth Mr. leader cohorts. I want to show you this post from Bree and their church.

00:03:47:16 - 00:03:55:02
Nick Clason | Hybrid Ministry
I got a pizza delivery for a package. Johari. I am Tonka Johari, but I would never order a whole pizza for myself.

00:03:55:04 - 00:03:59:13
Nick Clason | Hybrid Ministry
I'm now taking you. I mean,

00:03:59:16 - 00:04:24:20
Nick Clason | Hybrid Ministry
This one's like. This one's so simple. Like, I want you to just notice, like, she probably found this voice over, and then she just recruited some students with her to, like, help perform this skit out, right? Like, just a great post. And then this one right here. This one went, viral, 22,000 views. This is during our, youth ministry leader cohort.

00:04:24:23 - 00:04:46:29
Nick Clason | Hybrid Ministry
And I was like, Bree, you should be leading this thing. Check this out.

00:04:47:02 - 00:05:04:25
Nick Clason | Hybrid Ministry
Yeah. I mean, look at this like, it's it's so easy. It's so simple. You've probably seen this before. It's a trend. They did it. It took off. Look at how much work it probably took. She wrote, what, ten of these little like prompts and then handed a phone to someone and said, go do this thing right. It's just before a youth group.

00:05:04:25 - 00:05:28:10
Nick Clason | Hybrid Ministry
It's super simple. And they were rewarded with 22,000 views. Moving on to the third church here that you've probably never heard of is my friend David Carpenter at Harrodsburg. Students in, Kentucky and I ran across with David's dude on social, and David is absolutely crushing it on social media. He's in a modest and normal sized church.

00:05:28:12 - 00:05:35:25
Nick Clason | Hybrid Ministry
And the dude is got some chops when it comes to, like, editing and stuff like that. But what I want you to see on this particular post is, look,

00:05:35:28 - 00:05:47:00
Nick Clason | Hybrid Ministry
he's just like, this is the first, photo based post, right? And I remember when I was talking to David, I was like, how do you capture photos? He's like, I just got a decent camera, and I put it in someone's hands.

00:05:47:00 - 00:06:11:22
Nick Clason | Hybrid Ministry
And I said, get after it. And he said, you're bound to get at least something usable, right? And so he's got this picture of this kid with his hands up, and then he uses this caption here, and then he says, yep, no youth ministry. Super simple. How difficult would this be for you to go through the archives of a post that someone has taken a picture of, find this and post it like

00:06:11:25 - 00:06:16:07
Nick Clason | Hybrid Ministry
super easy, super simple, and then, furthermore, he has this one.

00:06:16:14 - 00:06:20:07
Nick Clason | Hybrid Ministry
These are.

00:06:20:10 - 00:06:39:21
Nick Clason | Hybrid Ministry
Like this is a sermon clip. He sets a camera up in the back of the room. I asked him about it. He's like, I got a camera again. Paid like less than $500 for a decent camera. And he's like, I got like a a few dollar adapter, put it into the soundboard, and now I just take the audio, I link them up together, and then I create sermon clips from it.

00:06:39:21 - 00:06:50:26
Nick Clason | Hybrid Ministry
Right. We prerecorded our messages. And so I use that and then I use a service like opus clip down below, which you could also check that out. Check out the link if that's something you're interested in. But David, I know he just does this himself using Adobe Premiere

00:06:50:26 - 00:06:55:10
Nick Clason | Hybrid Ministry
Pro. He's got skills in it. And so he puts sermon clips together for himself, for his church.

00:06:55:16 - 00:07:09:02
Nick Clason | Hybrid Ministry
Like this is so simple. It's pictures of your student ministry is picture of yourself, right. Once again no social PAC here. All students, all custom, all faces within your own context. You my friend, you could be doing this

00:07:09:05 - 00:07:16:18
Nick Clason | Hybrid Ministry
semester number four. Like a Russa missionary church. My friend Andrew is on a cohort at one point. And he's actually been on the podcast before as well.

00:07:16:18 - 00:07:49:05
Nick Clason | Hybrid Ministry
I'll link his episode right up here. Andrew, what I love about his, his videos is same thing. He just he just decided to start taking it seriously. So let me show you this first post type from Andrew.

00:07:49:08 - 00:08:07:22
Nick Clason | Hybrid Ministry
This one's funny because look at it. If you look at this, it says throwing items on my intern, I guess is what is item four? So this is a series post. So if you look back at, Andrew's, feed, you'll notice that he's done this before with his intern. So the two of them, they just have a blast filming content together.

00:08:07:24 - 00:08:09:00
Nick Clason | Hybrid Ministry
The other one I like

00:08:09:00 - 00:08:24:14
Nick Clason | Hybrid Ministry
from Andrew's, church is this one. Check it out.

00:08:24:17 - 00:08:40:03
Nick Clason | Hybrid Ministry
Yeah. So this is interview styles. When I, when I talked to Andrew, when I interviewed Andrew, he said this is like the main thing that they do. They send this dude around and he takes a little tiny mic and he interviews students with certain questions. And, this is one of the lowest hanging fruit. Easy things to do.

00:08:40:03 - 00:08:57:00
Nick Clason | Hybrid Ministry
Like how difficult would this be for anyone for you to hand off to any volunteer, any student in your ministry? You grab a decent sound microphone link down. Below is my microphone guide and you take your cell phone camera look. There's like this light here shining through. Like it's that that's like that's just raw. Real. And like, you don't need polish.

00:08:57:00 - 00:09:13:21
Nick Clason | Hybrid Ministry
You don't need a studio. You don't need, like, an amazing camera with an amazing lens. You just need a cell phone. You probably have access to it. And then the fifth and final, one is I will humbly submit my own student ministry you've maybe heard of. If you've been listening to this podcast, let me give you a couple of examples of what we do.

00:09:13:21 - 00:09:21:23
Nick Clason | Hybrid Ministry
Number one, very simple.

00:09:21:25 - 00:09:35:25
Nick Clason | Hybrid Ministry
This is a transition style video. It's so simple. You just take the video of the burger's thing and you link it to something back behind it. You try and match it up. So simple, so easy. And you're inviting students to your context, to your church.

00:09:35:28 - 00:09:40:13
Nick Clason | Hybrid Ministry
The second thing I'll submit to you, and neither this one here is not my idea.

00:09:40:13 - 00:10:04:13
Nick Clason | Hybrid Ministry
I've got to give a shout out to our resident Cody. He created a vlog style, video called disciples. He's a, disc golf, lover. And so him and our intern, they go through and they do different, like, disc golf challenges. And I will let you know, like, if you notice here, like, some of these have some pretty crazy views, 271 views.

00:10:04:13 - 00:10:22:21
Nick Clason | Hybrid Ministry
He also did a series style video similar to what Andrew did over at Walker Russo, where he shot, disc of like a different, number. So like day one, one shot, day two, two shots, day three, three shots over the roof of our building until he made it. And if he didn't make it, he was going to get his head shaved during our winter weekend.

00:10:22:24 - 00:10:41:09
Nick Clason | Hybrid Ministry
And he made it to like two days before something like that. And so, he went crazy on it. I'll link that video down below in the description so that you can see that one. But that was a really, really good series. And another great way just to reinforce this, on our our YouTube channel, which has all of our sermon series, but a different style of a piece of content.

00:10:41:12 - 00:10:51:29
Nick Clason | Hybrid Ministry
And again, like this is a good example. I'm the youth pastor. I didn't have any bandwidth or idea around this. He did. I said, go for it, man. Cut him loose and

00:10:51:29 - 00:11:04:05
Nick Clason | Hybrid Ministry
he's owned it straight away. And so this is what you can do when you lean into hybrid. Once you start doing things, people will notice and they'll have ideas, and then you can just cut them loose to go do those things.

00:11:04:07 - 00:11:17:14
Nick Clason | Hybrid Ministry
And all of these are examples of my hybrid strategy. And I'll just be honest, like impact Todd's at Lexington. David's like, they're not following me. They're just leaning in to digital and

00:11:17:18 - 00:11:41:22
Nick Clason | Hybrid Ministry
social media because they're trying to speak their students language. In fact, the goal of all of this church digital and social media. Brady Scheer, he recently closed down his daily social media pack because he said, we're in a new era of social media called the syndication era of social, and his contention is that it's transitioning from social to just straight up media.

00:11:41:26 - 00:12:01:25
Nick Clason | Hybrid Ministry
Here's the good news my seasonal social media pack helps blend the two between the set it and forget it. That's what he's sun setting in his in his business. He's like, we're not doing the done free stuff anymore. That's from a different era of social. But youth pastors are still busy and sometimes they just need help and they just need something that they can turn to quick and in a pinch.

00:12:02:01 - 00:12:22:16
Nick Clason | Hybrid Ministry
And so I'll give you some of those that you can fall back on. But more importantly, I will help coach you through and even give you assets for man on the street for transition style videos for Bible trivia. Whether you want to do interview style or whether you want to like do yourself selfie style video and spiritual content that's like Devo style, you don't need a camera in the back of the room like David.

00:12:22:16 - 00:12:46:28
Nick Clason | Hybrid Ministry
You just need a cell phone and you just take the script and you create devotional style content to, with or for your students on social media. If you look back through the ten highlighted posts of these five different churches in those accounts, every single one of them that was chosen had students or leaders as a specific person in the post.

00:12:46:28 - 00:13:06:21
Nick Clason | Hybrid Ministry
It's not the Dunphy stuff that's offered anymore. That's not the era of social that we find ourself in. And so my PAC will help you if you become a $4 per month tier member, you will get that pack included, along with a weekly bonus recap podcast of my creative programing in my student ministry and what we're doing over on social media.

00:13:06:26 - 00:13:23:20
Nick Clason | Hybrid Ministry
But I'm rooting for you. You can lean into this. You can have fun. The bar has never been lower, and it's never been easier for youth pastors to jump in on this. So if I can help, check it out down below. If not, rooting for you as you go and crush social media in your ministry moving forward. Blessings on you.

00:13:23:20 - 00:13:28:14
Nick Clason | Hybrid Ministry
And don't forget everyone as you are doing this throughout your week to stay hybrid.

☀️ SUMMER SOCIAL MEDIA PACK
https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=productshare_creator&utm_content=join_link

*🦸 HYBRID HEROS GET THE SOCIAL PACK FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/156

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
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🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
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🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
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--------------
🕰️TIMECODES
00:00 Let Freedom Ring!
00:46 3 Posts, No Work?
01:29 Reel #1
02:41 Reel #2
03:31 Reel #3
04:30 Why Done For You is Dead

--------------
TRANSCRIPT
00:00:00:00 - 00:00:01:25
Nick Clason | Hybrid Ministry
No camera,

00:00:01:25 - 00:00:03:12
Nick Clason | Hybrid Ministry
no editing,

00:00:03:21 - 00:00:05:01
Nick Clason | Hybrid Ministry
no stress.

00:00:05:01 - 00:00:09:29
Nick Clason | Hybrid Ministry
Let's be real. Trying to post social media while you're busy

00:00:09:29 - 00:00:17:28
Nick Clason | Hybrid Ministry
running youth camp, trying to prep a sermon and get that one kid to just eat that one vegetable

00:00:17:28 - 00:00:24:14
Nick Clason | Hybrid Ministry
can feel like putting out a large campfire with just a small squirt gun. But what if I

00:00:24:14 - 00:00:31:18
Nick Clason | Hybrid Ministry
told you that this week, even with 4th of July, and even with fireworks and cookouts, and that one student who thinks that

00:00:31:18 - 00:00:34:28
Nick Clason | Hybrid Ministry
sparklers are lightsabers, that you could post these

00:00:34:28 - 00:00:37:20
Nick Clason | Hybrid Ministry
three social media posts without

00:00:37:20 - 00:00:40:02
Nick Clason | Hybrid Ministry
filming a single thing.

00:00:40:05 - 00:00:43:24
Nick Clason | Hybrid Ministry
No camera, no editing, no stress.

00:00:43:24 - 00:00:59:00
Nick Clason | Hybrid Ministry
Let's check it out. Since it's the 4th of July week, let's talk freedom. No, not the bald eagle on the motorcycle kind, though. Respect, but freedom from that feeling that you have to perform for the algorithm

00:00:59:00 - 00:01:01:27
Nick Clason | Hybrid Ministry
just to stay visible.

00:01:01:27 - 00:01:09:18
Nick Clason | Hybrid Ministry
I made this episode for the youth pastor who wants to stay active on social media, but also is interested in sleeping.

00:01:09:22 - 00:01:19:03
Nick Clason | Hybrid Ministry
This week, while fireworks are flying and hot dogs are being cooked on the grill. This is your let freedom ring episode where you get

00:01:19:03 - 00:01:28:09
Nick Clason | Hybrid Ministry
three reels without any work. Does it sound too good to be true? Well, let's check it out. Welcome, my friends, to the Hybrid Ministry show.

00:01:28:09 - 00:01:40:10
Nick Clason | Hybrid Ministry
First up emoji summer phrases. Emoji phraseology is a game that I've created and that is available for sale over on Download Youth Ministry.

00:01:40:13 - 00:02:00:16
Nick Clason | Hybrid Ministry
And the social versions of those are sort of built for like, Instagram Stories. But in my social media pack, I took the stories versions, I put them together, I added an overlay, and I made it more of a guess it before the timer runs out. Style of video. And you'll get five of those in my summer social media pack.

00:02:00:21 - 00:02:04:05
Nick Clason | Hybrid Ministry
The good news is that five of those paired with five of the

00:02:04:05 - 00:02:24:20
Nick Clason | Hybrid Ministry
others in this video, and five of the third example, is going to help fill out your social media feed. Because here's the thing in the summer social media pack, I've got a stack of these reels, and they're all a part of this section called the done for you section, where you very simply hit download and then hit posts.

00:02:24:22 - 00:02:53:11
Nick Clason | Hybrid Ministry
It's like a chill day on July 5th, when everyone's recovering from sugar and sunburns and the deep, existential conversations that took place sparked by the fireworks. It's so easy that you can kick your feet up and you can just watch it perform. Coming in hot at number two are the Spiritual Practice Reel videos. I have these reels that help promote spiritual practice.

00:02:53:11 - 00:03:06:12
Nick Clason | Hybrid Ministry
Once again included in the done for you section of the Summer Social Pack. They're going to encourage your students not only in their faith, but to quite literally engage in spiritual practice

00:03:06:12 - 00:03:20:03
Nick Clason | Hybrid Ministry
while scrolling through social media. We got things like prayer. We got things like scripture reading. We got things like meditation, and we got things like guided prayer and Bible study, just to name a few.

00:03:20:03 - 00:03:48:07
Nick Clason | Hybrid Ministry
And again, all of them are included in the done for you section. You simply download, you simply post, kick your feet back and watch your students engage on social media. All right, listen, this third idea, it's like so easy. It just might be like feel like cheating because these are really, seriously easy. They're inspirational Bible verses and they always perform.

00:03:48:07 - 00:03:50:06
Nick Clason | Hybrid Ministry
They perform so incredibly well.

00:03:50:06 - 00:04:09:28
Nick Clason | Hybrid Ministry
And again, they're included in the done for you section of the summer social media pack. Now you gotta understand this, right? The Summer pack comes with a fully customizable posting calendar. I've created a grid for you. All you gotta do is insert what you want posted where. So this week

00:04:09:28 - 00:04:11:15
Nick Clason | Hybrid Ministry
pops up is 4th of July.

00:04:11:20 - 00:04:16:02
Nick Clason | Hybrid Ministry
You're off. You're at the beach, you're watching fireworks. You don't want to put the work in. No big deal,

00:04:16:02 - 00:04:37:26
Nick Clason | Hybrid Ministry
I got you. What you do is you decide these are going to be the done for you weeks and plot payment. And you are good to go. But here's a here's the problem right linked up here at the top of the screen I talk about why the done for you social calendars are dead because if everything's done for you, what it does is it erases you.

00:04:37:29 - 00:04:44:10
Nick Clason | Hybrid Ministry
The youth pastor already raises you and your students early, raises your leaders from the equation and your

00:04:44:10 - 00:05:03:20
Nick Clason | Hybrid Ministry
social media feeds starts to look more stock and less personal and less customizable. You want that customizable element. Why? Because you're the relationship. You're the connection. And that's who students are looking for. And that's who students are finding and building up those micro connections on your social feeds.

00:05:03:20 - 00:05:29:10
Nick Clason | Hybrid Ministry
And so that's why my pack well, I will help you let freedom ring, let you wash your hands and have an easy week. I also have some stuff that's going to require just a little bit of filming on your part, but I've got the scripts, I've got the templates. I tell you exactly how to do and what to do so that you take it and you are the hero on your church's social feed and on your church's social platforms.

00:05:29:10 - 00:05:51:12
Nick Clason | Hybrid Ministry
Listen, I get it. Ministry doesn't stop just because TikTok rolls out a new trend and you're out there, you're celebrating the 4th of July. That's why I made these. The emoji, the spiritual practice. But the verses. But like I said, the honest truth is you can download stock packs from anywhere. So what sets mine apart? Mine is the fact that I also include, well, I have a Dunphy section.

00:05:51:12 - 00:06:25:27
Nick Clason | Hybrid Ministry
I include a custom for you section, and that's my attempt to help you keep your face and your voice and your personality on your church's social media feed, and all of the ones that I've included in this video, plus my custom for you section of the pack, which has Devo videos or, clip up your long form or, some transition invite style videos made on the street, interview questions, all of those just to help you win on social media this summer.

00:06:25:27 - 00:06:41:26
Nick Clason | Hybrid Ministry
And like I said, all of them are included in my summer seasonal social media pack. The link is right here down below. If you're watching on YouTube, if you're on a podcast catcher, go grab that link as well. But here's the fun news if you are a Patreon paid member, not only

00:06:41:26 - 00:06:49:08
Nick Clason | Hybrid Ministry
do you get the summer social media pack for free, but I also include a free weekly bonus podcast

00:06:49:08 - 00:07:00:06
Nick Clason | Hybrid Ministry
where I'm evaluating my programing in live time in an effort to continue to remain hybrid and to, turn up the heat on the creativity in our youth ministry programing.

00:07:00:06 - 00:07:23:24
Nick Clason | Hybrid Ministry
It's like having your very own programing assistant in your pocket that is all cheaper. You do the three months of of summer, you add those up. That's cheaper than what the social media pack includes. So consider hopping in and being a $4 per month paid member on my Patreon. Listen, if you don't want to post anything this week, link is below.

00:07:23:26 - 00:07:41:11
Nick Clason | Hybrid Ministry
Let freedom ring, wash your hands, kick your feet up and have a great room. Have a great week! Oh, and also don't ever give sparklers to middle schoolers ever. Don't forget stay hybrid.