Hybrid Ministry - Episodes Tagged with “Done For You Content”

Episode 197: Custom vs Done-For-You Social Media for Churches

Nick Clason — Thu, 16 Apr 2026 05:00:00 -0500

Social Media is like the beast that never sleeps.
In this episode, I have two experts to argue both social media philosophies.
Should you use a pack that's done for you, so you can set it and forget it?
Or should you focus on more custom content for your church instagram feeds?

Find out, listen to the debate, and you decide!

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🕰️TIMECODES
00:00 Social Media for Youth Ministry
00:39 The Guest Today?
01:53 Custom Social Intro
02:52 Done For You Intro
03:52 Why Done For You Social Media?
05:54 Why Custom Social Media is most effective
07:55 How Long Do You Spend on Social Media?
10:26 Have You Raised up Volunteers?
12:07 Done For You Closing Remarks
13:07 Custom Social Media Closing Argument

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TRANSCRIPT
00:00:00:000 - 00:00:02:065
Nick Clason | Hybrid Ministry
Youth ministry debates. Welcome to the

00:00:02:065 - 00:00:02:112
Nick Clason | Hybrid Ministry
fourth

00:00:03:002 - 00:00:03:076
Nick Clason | Hybrid Ministry
and

00:00:03:086 - 00:00:04:075
Nick Clason | Hybrid Ministry
debate

00:00:04:085 - 00:00:05:008
Nick Clason | Hybrid Ministry
episode.

00:00:05:033 - 00:00:05:050
Nick Clason | Hybrid Ministry
And

00:00:05:050 - 00:00:07:110
Nick Clason | Hybrid Ministry
in this one we are talking all things

00:00:08:013 - 00:00:10:077
Nick Clason | Hybrid Ministry
social media, and I'm debating none

00:00:10:096 - 00:00:11:103
Nick Clason | Hybrid Ministry
other than

00:00:11:113 - 00:00:27:037
Nick Clason | Hybrid Ministry
myself. And I'm going to be taking two different stances. Stance number one is going to be on social media. That is done for you. You download it out of a pack and you just set it and forget it versus social media.

00:00:27:037 - 00:00:39:053
Nick Clason | Hybrid Ministry
That is custom social media that has your own voice and your own face. And we're going to be going head to head. Myself versus myself. Welcome, everybody to the Hybrid Ministry show.

00:00:39:063 - 00:00:49:065
Nick Clason | Hybrid Ministry
Well, hey everybody, welcome to the Hybrid Minister's show. If you've not been following along, we are currently at the tail end of a playlist where we've been exploring big youth ministry

00:00:49:075 - 00:01:05:022
Nick Clason | Hybrid Ministry
debates. And in this one, the debate is specifically centered around social media. And rather than trying to find another opposition or another person on the other side, I figured I would genuinely argue this position from each side of the social media aisle.

00:01:05:032 - 00:01:09:020
Nick Clason | Hybrid Ministry
Done for you versus custom for you. And so when I'm wearing a

00:01:09:033 - 00:01:10:111
Nick Clason | Hybrid Ministry
black shirt, I'm going to be arguing

00:01:10:119 - 00:01:14:051
Nick Clason | Hybrid Ministry
packs that are done for you, that are set it and forget it. Think

00:01:14:061 - 00:01:15:080
Nick Clason | Hybrid Ministry
Sunday social, think

00:01:15:080 - 00:01:19:015
Nick Clason | Hybrid Ministry
nuclear social, think doing membership post.

00:01:19:025 - 00:01:22:111
Nick Clason | Hybrid Ministry
And then when I'm wearing a white shirt.

00:01:23:000 - 00:01:38:028
Nick Clason | Hybrid Ministry
I'm going to be arguing social media. That's custom, social media that has your own flair, social media that has your own voice in your own face. And so, just like we've programed every single one of these other debate style episodes, that's how we are going to

00:01:38:028 - 00:01:40:080
Nick Clason | Hybrid Ministry
do this with a minute introduction and

00:01:40:080 - 00:01:46:013
Nick Clason | Hybrid Ministry
then two minutes of an argument, then a back and forth Q&A, followed by one minute of closing.

00:01:46:042 - 00:01:53:030
Nick Clason | Hybrid Ministry
And welcome to the podcast to argue social media myself. Nicholas.

00:01:53:040 - 00:02:09:105
Nick Clason | Hybrid Ministry
Yeah. So minute on the clock. So I've been in youth ministry for 15.5 years. Started out small churches in Ohio. Always seen the value and need for social media, digital ministry. In fact, I read a book, or listen to a podcast about exiles in Babylon.

00:02:09:115 - 00:02:18:045
Nick Clason | Hybrid Ministry
It was a Barna book and talked about the value of YouTube and how the next generation is going to be asking some of the heaviest and most theologically based questions on YouTube.

00:02:18:055 - 00:02:40:084
Nick Clason | Hybrid Ministry
So to kind of get my gears turning around YouTube, I started a little like YouTube through my church podcast, moved to a church in Chicago the first day Covid hit. And while we were there, obviously we had to come up with a digital and an innovative and innovative digital solution. And while we were doing that, it really like sparked my love, my continued love for social media, YouTube, and just digital ministry.

00:02:40:084 - 00:02:54:060
Nick Clason | Hybrid Ministry
And so kind of ever since then, I've seen the value of it. I've seen the power behind doing a good job on social media. And then then I moved to Texas. Which next guy can take it away?

00:02:54:069 - 00:03:13:053
Nick Clason | Hybrid Ministry
Yeah. That's great. So I moved here to Texas in 2022. I came to be, one of my really good friends. His name is Darren. I came to be kind of like his right hand man and, learned a lot of stuff about digital and kind of poured into it and really, like, brought it to life here.

00:03:13:062 - 00:03:28:021
Nick Clason | Hybrid Ministry
In where the in the current setting that I'm serving in, last summer. So about eight months ago, at this point, he stepped away to another role, at another church, and I took over and assumed his role, which is a lot more management, and it's a lot more meetings

00:03:28:021 - 00:03:34:114
Nick Clason | Hybrid Ministry
and a lot more oversight of people. And so my schedule looks like this on screen here.

00:03:34:117 - 00:03:51:098
Nick Clason | Hybrid Ministry
This is a screenshot of my schedule. I actually sent it to him last week complaining. And I'm actually getting ready to hand social media over to a resident because I'm running out of time, no matter how well I'm mapping out and blocking my time. Social media is great, but there are other things that are also taking my attention.

00:03:51:098 - 00:03:56:060
Nick Clason | Hybrid Ministry
So, excited to be with you today.

00:03:56:070 - 00:04:22:029
Nick Clason | Hybrid Ministry
Yeah. Okay, so two minutes on the clock. So, I would say our goal as youth pastors is not to be content creators, not to be social media managers. But our goal as youth pastors and pastors in general, working in the church, our goal is to be disciple makers, and we should be implementing and facilitating, a system and a program that helps move students more meaningfully and significantly towards Jesus.

00:04:22:029 - 00:04:26:038
Nick Clason | Hybrid Ministry
And so I know and I believe that social media

00:04:26:053 - 00:05:00:036
Nick Clason | Hybrid Ministry
obviously is still important, and I believe that it has a role within the life of the local church. But I also believe that we should be primarily focusing on making disciples. And my argument for why you should consider done for you. Pax is it just while it's important, while social media can be a mechanism for life change and for disseminating the hope and the message of the gospel, I also know that as my calendar gets more and more full, as my plate gets more and more stacked up, and as I have more and more of those proverbial plates spinning, so to speak, that social media

00:05:00:058 - 00:05:14:000
Nick Clason | Hybrid Ministry
is one of the first things to kind of like fall off my radar and so, yeah, so I believe in social media, but I also believe in delegation. And so if you can delegate that either through a team or through a,

00:05:14:011 - 00:05:20:101
Nick Clason | Hybrid Ministry
just downloading a pack of especially like if you're a member, you're already paying for it like it's included.

00:05:20:110 - 00:05:45:009
Nick Clason | Hybrid Ministry
You should go ahead and check something like that out because, while the while like, I believe that we're busy, I believe that social media is important. I also believe that our ultimate goal is to raise up leaders and to help point people towards Jesus. And so if social media is taking that away from me, I don't want to, become less effective as a disciple maker because of social media.

00:05:45:009 - 00:05:57:084
Nick Clason | Hybrid Ministry
And so because of that, I would recommend that you grab something that's done for you, that's taken care of, and you don't even have to worry about it. And it frees up your time to be the best version. And pastor of you that you can be.

00:05:57:094 - 00:06:23:016
Nick Clason | Hybrid Ministry
Yeah. So I would say two minutes on the clock. I would say my argument is that in social media, the goal is not to just get your announcements or your information pushed through. It's it's a very, very small part of it. In fact, the goal on social media is engagement, which my argument would be as youth pastors, as ministry leaders in churches, our goal should be engagement across the board.

00:06:23:038 - 00:06:47:118
Nick Clason | Hybrid Ministry
We would want people to engage not just with our church for the sake of engaging with our church. We would hope that they would engage with our church, and that's going to be helping to move and promote them towards and for life change. And so the same thing is true on social media. And just like every single time you're hanging out with a student at Starbucks, you're not only ever posting announcements in the same way that you're, or like you're hanging out at Starbucks.

00:06:47:118 - 00:07:03:107
Nick Clason | Hybrid Ministry
You're not only ever talking about spiritual, so if you're talking about life, you're talking about fun stuff, you're talking about interesting things. And you see, you know, the latest neighbor gets a stand up routine, like whatever that might be. And I think the same thing should be true on social media. And I think you should have a custom fingerprint of our own church.

00:07:03:107 - 00:07:26:012
Nick Clason | Hybrid Ministry
Right. And so because of that, I think that helps drive engagement and so people respond to people, people like some of our best performing posts on social media, our faces, not graphics that we cooked up in Canva. And so the more we can get faces, my face, my leaders faces, my senior pastor's face and other students faces, that's the goal on social media.

00:07:26:012 - 00:07:52:046
Nick Clason | Hybrid Ministry
And so in the same way, like announcements are good, graphics are good, done for you. Stuff is good. But Dunphy can only take you so far because if it's done for you, it means it's also done for many. And if you're just posting something that someone else has already made, that can be done at any given church in any given context across America, only you have been called to be the youth pastor and the shepherd of your church and the students that God has entrusted to you.

00:07:52:057 - 00:07:59:032
Nick Clason | Hybrid Ministry
So lean into the customization of that and use it to spread the message of good news and hope of Jesus.

00:07:59:041 - 00:08:09:022
Nick Clason | Hybrid Ministry
Yeah. Okay. So I have a question for you. Nick. White shirt. Nick, how much time do you spend on social media per week?

00:08:09:032 - 00:08:26:099
Nick Clason | Hybrid Ministry
Yeah, so let's see. Good question. I used to spend a lot of time on social media when I was editing our teaching videos. Probably took me ten hours a week between that, and then our other social media content, like our short form content, we finally built up our budget in such a way to be able to pay an editor, which I get.

00:08:26:099 - 00:08:46:069
Nick Clason | Hybrid Ministry
That's a luxury. Not everybody has that. I would also say, like, if you have the potential to just, like, film yourself in the back of the room with a camera. Cameras have come a long way even since I started at this church in Texas. And so you could probably get a decent camera, a decent lens, and a decent like, just, what am I looking for?

00:08:46:069 - 00:09:01:017
Nick Clason | Hybrid Ministry
An adapter into your soundboard? You can probably get that for a thousand $2,000. And again, you might have to work your way up for it. You might find a donor for it. If there is some money for it. But you can put a camera in the back of the room and you can film your messages, and you can use those for clips and stuff like that.

00:09:01:017 - 00:09:14:094
Nick Clason | Hybrid Ministry
And then I also come a long way. So to answer your question and spend a lot of time when I've done a lot of the work myself, but do things like opus clip link down below if you want to check that out. If you have some sort of long form version of your message without lower thirds is going to crop it out.

00:09:14:094 - 00:09:39:097
Nick Clason | Hybrid Ministry
Opus clip is an amazing solution that will give you clips and chunks of your teaching, and of your messages that you can sprinkle on all throughout social and listen. Maybe video is not even an option for you. Maybe just like record your sermons through soundboard and post to audio. Have an audio sermon like that's still a version of hybrid Ministry of Digital Ministry might not be the most effective just on social media, but there's even ways to do that where you have like the sound wave bar, right?

00:09:39:097 - 00:09:59:056
Nick Clason | Hybrid Ministry
And like you can do overlays and B-roll and, and you can do your slides and stuff like that as you clip up some of the things. So like, you don't have to be hamstrung by the equipment side of your, of your life. And then that being said, I built out a whole strategy. I owned it, but then as I've owned it, I've handed it off.

00:09:59:056 - 00:10:17:018
Nick Clason | Hybrid Ministry
So on the capturing and creation side, I have a whole team of students who are building that out every single Wednesday night. And then on the editing side, I have a whole team of students, and even some leaders and other staff members who are helping, do some of that. But I don't manage much of it anymore.

00:10:17:018 - 00:10:29:052
Nick Clason | Hybrid Ministry
So I would say in an honest assessment, I spend less than an hour per week and have a fully customizable social media, YouTube channel, Instagram, all those things.

00:10:29:062 - 00:10:33:003
Nick Clason | Hybrid Ministry
Yeah. I mean, my question to you, black shirted Nick would be like,

00:10:33:003 - 00:10:45:034
Nick Clason | Hybrid Ministry
I get that you were all about done for you, but have you considered raising up volunteers to give you a hand on some of these things as you've, you know, gotten busier and lost some of your time that you used to have?

00:10:45:044 - 00:11:21:066
Nick Clason | Hybrid Ministry
Yeah, actually, yes. I have raised up volunteers in in my space. And that's one of the reasons why, the done for youth stuff. I mean, I'm not so far down the done for you path. It's because of my own prep of raising up volunteers. So I have a couple of students, who I've raised up in who have taught how to run and do social media for themselves, and how they, can, come in at edit off of our computers, our machines, our software that we spend the money for that we've invested in.

00:11:21:075 - 00:11:43:079
Nick Clason | Hybrid Ministry
And they have my help, my troubleshooting ability. But if I didn't have them at this current juncture, I'm not sure that I would have as much time to devote towards, you know, five, five, days a week, two posts per day, ten, ten different pieces of content. Like, I don't know that I would have that amount of time to get something like that off the ground.

00:11:43:079 - 00:12:10:093
Nick Clason | Hybrid Ministry
So something that's a little more done for you, something that's just a little bit more turnkey. In my current role, with the amount of direct reports I have, with the amount of people that and meetings that I've found myself in. Had I not raised up those volunteers to continue to keep doing what I'm doing as I've stepped into this new leadership role and I'm not I'm not 100% sure how well I would be at launching a brand new hybrid in social media, like kind of ministry and campaign, like right now.

00:12:10:102 - 00:12:21:095
Nick Clason | Hybrid Ministry
Yeah. So final minute on the clock. My final closing argument is honestly my own social media pack. I don't mean for this to be like self-promotion and like a plug, but the fact of the matter is this is that I

00:12:21:111 - 00:12:32:100
Nick Clason | Hybrid Ministry
have a pack that has a whole done for youth section. In fact, I was just on social media not ten minutes ago, and one of the members from my cohort, I follow their youth ministry.

00:12:32:109 - 00:12:55:086
Nick Clason | Hybrid Ministry
I ran across a takes 60s to pray post. I ran across one that I had made and I had created myself. And so I saw another youth ministry. I saw another youth pastor use my content for their own students. And that's why I would recommend this, because sometimes you have the bandwidth, sometimes you have the margin, and sometimes you have the creative energy, but other times you simply don't.

00:12:55:086 - 00:13:09:101
Nick Clason | Hybrid Ministry
And so you need something that's still good, that's still effective, and that's still going to push the mission of Jesus forward in your space, in your context, in your church. And you can do all that through social media and on your social channels.

00:13:09:111 - 00:13:30:062
Nick Clason | Hybrid Ministry
Yeah, right. So my argument is that social media is best when it's custom. People respond best to faces. And you, if you're the youth pastor, you've been called to shepherd your people, which also includes putting your face on your Instagram, on your YouTube, on your TikTok, and, shameless plug my done for you and custom for you social media pack.

00:13:30:062 - 00:13:54:048
Nick Clason | Hybrid Ministry
I have four different seasons summer, fall, winter, spring, $17.99. Or you can become a Patreon member, which gives you access to our weekly bonus podcast. And then as a part of that $4 per month membership cost, the $17.99 social media pack will coach you through how to have a custom and hybrid social media ministry. It will give you scripts.

00:13:54:048 - 00:14:10:089
Nick Clason | Hybrid Ministry
It will tell you, it'll give you filming prompts. It will give you man on the street questions with the graphics and the overlays so that your social media can be custom, but it doesn't have to break the bank financially or from a time standpoint. Check it out. Link down below in the description.

00:14:10:099 - 00:14:33:044
Nick Clason | Hybrid Ministry
Well, hey, thanks everybody for hanging out on this episode. And I think, and I hope that you're able to tell that my genuine answer is that, yes, it should be custom social media and that yes, it should be done for you. Social media. And I have the perfect tech to blend those two things together. There is information and a link down below in the show notes.

00:14:33:044 - 00:14:53:059
Nick Clason | Hybrid Ministry
Or if you just have questions, bro, reach out to me. Shoot me a DM. If you found this episode helpful, interesting, or at least just something comical to laugh at because I was literally debating myself just with a different outfit, then hey, go ahead and give us a like or subscribe. That would be the greatest form of payment, especially if you choose not to go check out the social media pack.

00:14:53:068 - 00:14:57:009
Nick Clason | Hybrid Ministry
But until next time my friends. And as always, don't forget to stay hybrid.

Episode 164: 🚀 Fall Social Media Pack: Stop Guessing. Start Posting.

Nick Clason — Thu, 28 Aug 2025 15:00:00 -0500

Struggling to keep up with youth ministry social media this fall? In this episode of the Hybrid Ministry Show, Nick Clason unveils the Fall Social Media Pack—a done-for-you, but also fully customizable content calendar built to align with your fall kickoff event, guest strategy, YouTube channel, and in-person ministry, saving you hours every week. Learn how to post your way to better engagement on Instagram, TikTok, Reels, and YouTube Shorts, while bridging the gap between digital discipleship and real-life impact in your church!

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🕰️TIMECODES
00:00 Fall is here!
00:14 Time to Finish Strong
03:38 Unboxing the Fall Social Pack
08:58 How to Build your Social Media to Actually last!

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TRANSCRIPT
00:00:00:05 - 00:00:34:02
Nick Clason | Hybrid Ministry
Fall is here. So stop scrambling to post every single Wednesday on your social media because I've already built your social media plan. Just copy paste it. Post it. Welcome to the Hybrid Ministry show. Welcome, everyone, to the Hybrid Ministry show. And today it's finally here. It is launch day this fall. Seasonal social media packs, similar to the summer one that I had running all summer long, is exactly what you need for your youth ministry social media.

00:00:34:03 - 00:01:00:11
Nick Clason | Hybrid Ministry
It is a blend of custom and done for you, content that you can pair together and best of all. If you've been following along in this fall, a masterclass for your kickoff event. If you did The World's Greatest Donut, if you did the bracket, then students are now locked into your social media. That entire playlist is linked right here at the top of the screen or in the show notes down below if you're listening on your podcast.

00:01:00:16 - 00:01:35:01
Nick Clason | Hybrid Ministry
And so if your students are locked in to your social media now because they've been voting and discovering and determining what the world's greatest donut is in your context and in your student ministry, well, then, now you want to continue to to lean in to what's going on on your social media and like, don't forget that. Like if you also used our welcome box strategy and our magnetic calendar and like they open that box and they scan that QR code in there on your YouTube channel, like students are seeing your content on their algorithm.

00:01:35:01 - 00:01:55:21
Nick Clason | Hybrid Ministry
And so therefore you need to keep feeding that algorithm. Unfortunately for social media, you have to continue to keep feeding it in order for it to like be successful. But fortunately for you, I have just created a seasonal three months worth of content so you don't have to reinvent the wheel. All you got to do is download this pack.

00:01:55:22 - 00:02:14:13
Nick Clason | Hybrid Ministry
It's less than $20 or better yet, become a Patreon member for $4 a month, which, if you add that up for three months, is $12 and you get the pack for free as a part of your membership and bonus podcast every single Monday morning, you can use that to continue to add to your feed while you're doing that.

00:02:14:13 - 00:02:34:08
Nick Clason | Hybrid Ministry
And the social media pack is taking care of it over here. You get to go over here and deal with all the things that you have to do for fall. You have to start locking in your curriculum, which I would recommend co-leader, by the way, and you can use hybrid ministry ten for 10% off that, or you have to like build your calendar, you have to build your budget, you have to recruit new volunteers.

00:02:34:08 - 00:02:58:05
Nick Clason | Hybrid Ministry
And so, you know, like, you got this thing over here that's gnawing at you. You know, you should do it. You know, it's important. Maybe you don't, but, like, trust me, it's important. And so my pack will help take care of that. It will give you content that you can continue to post and keep that thing active. And the best thing is that when you typically download a pack, it's not very custom to you and your ministry, right?

00:02:58:07 - 00:03:23:12
Nick Clason | Hybrid Ministry
When you download a pack, more often than not it's a bunch of like static and stock graphics, and we have a few of the like done for you that like, isn't tied to your context or your ministry at all. But we also have a whole section where it will be you or your students or your volunteers, your faces that people know, love and will recognize and that will help make your social media feed feel custom and personal, which is the entire goal.

00:03:23:12 - 00:03:54:17
Nick Clason | Hybrid Ministry
So without any further ado, what I want to do is I want to unbox this a little bit. And so in the next section, let's look at what is included. If you choose to, jump into the full seasonal social media pack. So if you are watching here on YouTube, you are seeing my screen. And so if you download the, fall seasonal social media pack from Patreon, you are going to get a folder that looks like this.

00:03:54:23 - 00:04:16:27
Nick Clason | Hybrid Ministry
And so it says start here Hybrid Strategy Guide and then custom for you and then done for you. So in the start here PDF, it just explains what's going on with the seasonal social media pack three months of custom fall related youth ministry, social media. Just as a reminder, Patreon members for four hours a month, you get this package included in your membership.

00:04:16:27 - 00:04:41:10
Nick Clason | Hybrid Ministry
So consider signing up that now up to $48 a year, and you'll get four seasonal social media packs along with a bonus podcast every single Monday morning. But like I said, it's completely either done for you. It's either a section of done for You, which is just download, plug and play or custom for you. It's got some recommendations here of like maybe some microphones that you might want to consider investing in.

00:04:41:12 - 00:04:59:20
Nick Clason | Hybrid Ministry
Like this one right here, for example, I just want to point out like this one, I mean, like, oh, here we go. Opened up. This one is 789. So like, it really is very, very like affordable and very, very cheap. Obviously it's not going to be incredibly, you know, high quality, but it will still get the job done.

00:04:59:22 - 00:05:19:26
Nick Clason | Hybrid Ministry
And then right here, is your recommended posts per week. Okay. And so you look here, it's like September 1st and you got like your spiritual practice posts, your emoji posts, your Bible trivia posts. Okay. Or if you want to build your own calendar, you can do it down here, in this blank section of the schedule.

00:05:19:29 - 00:05:45:11
Nick Clason | Hybrid Ministry
Furthermore, this right here explains kind of like the strategy that I'm attempting to get you to, to participate in. So, like, why social media? Why vertical video, and all these things. This actually is available as one of the member downloads from but a year ago over on Download Youth Ministry. But I'm just including it here so that you can kind of like see and understand like the strategy and like and what I'm saying here.

00:05:45:11 - 00:06:12:25
Nick Clason | Hybrid Ministry
And then let's look at the Dunphy section first. There are five Bible verse real videos. So, here's, you know, a bunch of different, like, verses you can post those super quick, super easy. Here's some like emoji, back to school, kind of like guessing themed, ones that you can post super again, super quick, super easy. Here are some spiritual practice videos Bible memorization, study praise.

00:06:12:27 - 00:06:33:17
Nick Clason | Hybrid Ministry
You know, share. You know, pray for a friend. And then, take the next 60s to sit in silence. And then finally, these are like some curso based videos. So, like, what do you do if you're feeling lonely? What do you do if you're feeling sad? And what do you do if you're feeling insecure? So like, those are all very simple.

00:06:33:19 - 00:06:57:15
Nick Clason | Hybrid Ministry
Like I said, download done for you. And then over here, these are the custom ones. Right? So every single one of the custom folders gives you some instructions how to do it, what to do. These are some Bible trivia, questions. So it's got five different rounds of five different posts that you can do Bible trivia. You can either hop on screen and do it, or better yet, hand it to a student and let them do it.

00:06:57:15 - 00:07:15:29
Nick Clason | Hybrid Ministry
And then I also give you some graphics that you can use, to just overlay it, and you can build that in like a cap cut editor or a TikTok editor. And once again, have your students do it. Here are some, like recap or like devotional type videos. They're like, you're going to be your spiritually charged pieces of content.

00:07:16:01 - 00:07:32:28
Nick Clason | Hybrid Ministry
Again, you can hop on camera or you can hit to student and all of these, right? I have five script ideas right here that you can use. And it's got editing notes and all the things like that. If you have like a long form version of your message, you can use link in the description, something like an opus stock pro, to clip that up.

00:07:32:28 - 00:07:50:08
Nick Clason | Hybrid Ministry
And you can also just post that and then kind of like skip this little, folder section altogether. These are some men on the street. Would you rather fall based questions? So here's again some instructions on how to do it, what those are. And I created overlays. So all you gotta do is just go around, ask a handful of students using one of those microphones that you bought.

00:07:50:11 - 00:08:10:07
Nick Clason | Hybrid Ministry
Would you rather wear an itchy sweater or continually have leaves in your pocket? Would you rather be lost in a corn maze or smashed your perfectly carved pumpkin? Would you rather have, to eat leftovers for a month or risk every lawn in your neighborhood? Right. And so you see how like, those, those are great. And then finally, here are some transition invites, our videos.

00:08:10:07 - 00:08:39:20
Nick Clason | Hybrid Ministry
So I give you the beginning of a video and then you overlay that right here and like, boom, you have one of your students pop in and, they say, hey, you should come to youth group, like, Wednesday night. What time? All that type of stuff. And I give you five of those. And so these all are the custom sections of your, of your social media strategy because a, a completely done for you is going to rob your social media feed of you.

00:08:39:22 - 00:08:59:18
Nick Clason | Hybrid Ministry
And I don't want to do that. And so this is about as easy as we can make it so that like it still has you in it, but it's still also like not that much work. You can clear this bar. And like I said, we can get your students up to speed on this, which is what we're going to talk about in the next section of the video.

00:08:59:20 - 00:09:39:21
Nick Clason | Hybrid Ministry
So remember, while we're trying to increase social media engagement on your feed, the ultimate goal in all of this is not just social media engagement, but hopefully life change in the in the life of your teenagers and of your students. And so hopefully, the more that they engage with you on social, it's also going to mean the more that they're going to engage with you in person, which is really like the impetus for this entire hybrid strategy online, which is where a lot of students are spending their time and their lives paired with your in-person moment, so that together you can create a solid hybrid environment, one that, like your students, they're they're stepping back

00:09:39:21 - 00:10:09:11
Nick Clason | Hybrid Ministry
and forth in between those two worlds constantly. They live in that sweet spot called hybrid. And this social pact helps bridge that gap between those two different, sometimes seemingly opposing sides of the ministry aisle. And so I want to encourage you to continue to lean into it. And best yet, the best way that I have discovered to keep this ongoing, sustainable strategy, because I want to point out, I'm encouraging you to post three times per week.

00:10:09:11 - 00:10:41:20
Nick Clason | Hybrid Ministry
In my context, we post ten times per week. The only way that I'm getting ten posts done per week is by creating and leaning into a fully student run, an LED social media team, and I am going to detail and outline every single step of that in the very next episode, so that you can build that for yourself so that you can pass that off and you can teach your students very simply how to become influencers in their faith, not just online, but in their faith.

00:10:41:23 - 00:10:55:29
Nick Clason | Hybrid Ministry
That episode is going to be the link to right here on screen. Go ahead and tap that. Head over to that video and we will see you in episode 165 for building your own social team. But until next time, and as always, my friends, do not forget to stay hybrid.

Episode 157: What’s Better for Ministry? Done-for-You or Custom Social Media

Nick Clason — Thu, 10 Jul 2025 05:00:00 -0500

Nick Clason breaks down the battle between Done-for-You and custom church social media—and why your ministry might need both. Discover how a hybrid ministry strategy saves time and amplifies your church’s voice. This episode unpacks it all and points you to the ☀️SUMMER Social Pack—the perfect combo of polish and personalization.

☀️ SUMMER SOCIAL MEDIA PACK
https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=productshare_creator&utm_content=join_link

*🦸 HYBRID HEROS GET THE PACK FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/157

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 Done vs Custom Social Media
00:19 The Tension Filled Debate
00:51 Custom - Pros & Cons
03:39 Done for You - Pros & Cons

--------------
TRANSCRIPT
00;00;00;04 - 00;00;29;18
Nick Clason | Hybrid Ministry
Let's settle the debate that has been splitting up church staff rooms for years. No, I'm not talking about oat milk or regular milk in your lattes. I'm talking about done for you. Social media versus custom social media. Let's check it out. So let's break it down. DIY or custom social media is just simply better. Like, it's like eating organic.

00;00;29;18 - 00;00;55;08
Nick Clason | Hybrid Ministry
Like, you know, it's better. You know, it's good for you. You know, it's what you should do. However, as you also probably know, it takes so much longer. And that's what leads us to then pivot back into the done for you. Because it's simple. It's easy and it's done for you. So let's break these two things down. So what are the pros of doing a custom social media?

00;00;55;10 - 00;01;29;02
Nick Clason | Hybrid Ministry
One with your name, your face, your personality? Well, the first thing is obviously it's tailored for your people. It can be tailored for your people because you're their pastor. You know what they like. You know who they are. You know what they need, and so you can create that for them on your social media feed. The other thing, like we talked about in the episode linked right here, is that it showcases your voice through a series of what Hubspot's trends report is calling Micro Connections.

00;01;29;08 - 00;01;50;12
Nick Clason | Hybrid Ministry
Your voice becomes what people kind of gravity hate towards and are used to seeing on your social media. You want your voice and you want your face. And you got to think, if you're a pastor at a church, there's already an element to you, or there's already an element to your church where your people are familiar with your pastor's voice.

00;01;50;12 - 00;02;19;21
Nick Clason | Hybrid Ministry
And so why should your social media not continue to be an extension of that online? And then the last piece, of course, is that it has the opportunity to engage authentically. We're like a done for you or like a custom thing for you. Like doesn't quite have that as much as because it's just a bunch of rote, static graphics that were done and can be used on anyone's social feeds, across any church, in any part of the world, or any part of the country.

00;02;19;23 - 00;02;37;24
Nick Clason | Hybrid Ministry
And while the graphics look amazing and maybe even better than what you can pull together, it's not really you. And you don't have the opportunity to then reach through that and engage authentically with your people, which is one of the problems, in my opinion as well, of doing something that is like a done for you, which we'll get to in just a second.

00;02;37;26 - 00;03;02;17
Nick Clason | Hybrid Ministry
However, the cons of like a custom social media feeds is it takes hours. And secondly, it also requires skill like you need typically a staff person who knows what they're doing. In my experience, a lot of pastors, a lot of church, ministry people, they don't have that skill or they don't have it yet. And so they don't hop in to learn that skill and therefore they just shy away from it.

00;03;02;17 - 00;03;27;06
Nick Clason | Hybrid Ministry
Which I get, like, we don't like to kind of put ourselves out there into new and sort of like uncharted territory. There is another thing out there that, let's just be honest, like, people feel this pressure to try and compete with every other big church in the country. Like, you can't be elevation and that's okay, right? It's not necessarily a bad thing that your church isn't the biggest, greatest, sleekest, best looking church.

00;03;27;06 - 00;03;50;11
Nick Clason | Hybrid Ministry
Like it's okay that you're not. You can't be them. And, no one's expecting that of you. We just want you to be you. So let's move on then, and talk about the pros and the cons of done for you. Done for you is like ordering DoorDash, right? It's convenient, it's simple, it's easy. And best of all, there's no messy dishes to clean up.

00;03;50;11 - 00;04;09;10
Nick Clason | Hybrid Ministry
You get all of the goodness and none of the work that has to go with it. So let's talk about the pros of done for you. First of all, and probably most obvious is that it saves you time. Like, you know, you're busy and this gives you a solution to your busyness to still remain active on social media.

00;04;09;13 - 00;04;42;11
Nick Clason | Hybrid Ministry
Secondly, you you look your feed looks more polished, like you have professional designers and professional graphic artists doing these done for you. Social packs. And so therefore you can lean into their expertise and you can just post their things. And then lastly, it helps you stay consistent because if you take over a fully custom social media strategy, you know that like eventually the week of VBS is going to hit, which is what I'm right in the middle of right now and I'm exhausted.

00;04;42;15 - 00;05;01;07
Nick Clason | Hybrid Ministry
Or you got summer camp, or you got a missions trip, and social media falls back to the back burner because you weren't able to stay consistent while you were on social media. So those are some of the pros of having done for you. It saves you time, it looks polished and it helps you stay consistent. But the cons what are some of the cons.

00;05;01;07 - 00;05;22;04
Nick Clason | Hybrid Ministry
Well, it's going to feel cookie cutter right. Again, if they can do it for this church and your church, they can do it for a hundred other churches. The other thing is it definitely lacks your church's flavor like it's not your church on social media. It's some graphic designer in a lab who cooked it up hours away. And that's your on now on your church's social feed.

00;05;22;04 - 00;05;41;11
Nick Clason | Hybrid Ministry
Like that's not really who you are. You're just borrowing something that someone made somewhere else. And then the last part is like, you gotta be honest. Like you might still have to tweak it a little bit. Like there might still be some things that don't exactly fit your church or your church's culture. And so therefore when you post it, captions whatever.

00;05;41;11 - 00;06;01;23
Nick Clason | Hybrid Ministry
Like you have to tweak some of it because it might not fit your exact vibe. What they gave you. And so there's still a little bit of work to do. So let's what's better? Like let's land it once and for all. Let's settle the debate done for you versus custom. What if I told you that you didn't have to choose?

00;06;01;24 - 00;06;27;21
Nick Clason | Hybrid Ministry
Yeah that's right, because I actually made for churches and for youth pastors the summer seasonal social media pact for this exact reason. It helps you stay consistent. It creates a social media posting calendar. Half of the packs are done for you like they're ones that work. They're sleek, they're modern, they look the part and you can just download them and post them and go and not think anything of them.

00;06;27;21 - 00;06;47;23
Nick Clason | Hybrid Ministry
The other half of them are custom for you. So yes, a little bit more work, but I've tried to take the like all of the work that you're going to have to really do out of it. There are scripts. I just read the thing and do it direct into your camera. There are graphics just overlay the graphics. You look like a pro, but it's still you.

00;06;47;23 - 00;07;17;21
Nick Clason | Hybrid Ministry
It's still your church. It's still your people on your church, social media feed. All of those things are all in that, like, custom for you. And then I have a posting calendar so you can follow that in an effort to stay consistent. And so that if you do that, you won't fall off the wagon when it becomes a busy week, when it becomes VBS week, when you go off to summer camp, your social media will still have something regularly being posted to it three times per week, which is what what I recommend.

00;07;17;23 - 00;07;39;01
Nick Clason | Hybrid Ministry
And if you download this pack and post at that rhythm of three times per week, it will get you through the months of June, July and August. And I get it. You're watching this video, this podcast dropped in the middle of July. You can grab it now and cram all in, because coming up in just a couple of weeks is going to be our full social media pack.

00;07;39;01 - 00;08;01;19
Nick Clason | Hybrid Ministry
And if you didn't know this members to my Patreon who get a bonus weekly podcast already for $4 per month, they get this pack as a part of their membership tier. So join get the bonus podcast where we're talking all things hybrid ministry. We're talking all things creative youth ministry programing. You'll get that delivered to your podcast catcher every single Monday morning without fail.

00;08;01;21 - 00;08;23;06
Nick Clason | Hybrid Ministry
And every single time we drop a seasonal social media pack, it is yours for free and is yours for the taking. I would love to have you check those things out. They are made for you and this is just to hopefully help make your life easier. It really is an entire summer social media hybrid strategy locked and loaded.

00;08;23;06 - 00;08;47;25
Nick Clason | Hybrid Ministry
It's what I do in my church every single week, and I just want to help you win in your youth ministry. So skip the burn up. Skip the Canva at 9 p.m. on every single Sunday night, heading on into your week, and grab the best of both worlds with the summer seasonal social media pack. It is linked down below and let your summer get scroll worthy.

00;08;47;25 - 00;08;51;12
Nick Clason | Hybrid Ministry
And as always, don't forget my friends to stay hybrid.

Episode 155: The Secret Sauce to Consistent Summer Engagement

Nick Clason — Thu, 26 Jun 2025 05:00:00 -0500

Consistency is hard—unless you steal my system. In this episode, I break down my exact weekly summer content rhythm for youth ministry using the ☀️ Summer Seasonal Social Media Pack: 1 spiritual reel, 1 fun reel, 1 carousel, and some bonus hybrid magic. You’ll get the full template, schedule, and content—so you can stay consistent, connected, and (mostly) sane all summer long.

*🦸 HYBRID HEROS GET IT FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/155

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 Dodgeball in a Cornfield & Summer Youth Ministry
00:55 My Secret Sauce Strategy
01:46 Monday’s Post
03:17 Wednesday’s Post
04:25 Friday’s Post
05:08 Bonus Ideas
06:11 Amazing Deal

--------------
TRANSCRIPT
00:00:00:06 - 00:00:29:07
Nick Clason | Hybrid Ministry
Consistency is hard unless you have a system. So steal mine if I'm giving you permission. So can we just be honest? Like summer youth ministry is kind of like playing dodgeball in a cornfield. No walls, no rules. Just pure chaos. You're leaders gone. You're students at camp. You simply trying to keep your Instagram feed, not looking like a ghost town.

00:00:29:08 - 00:00:56:22
Nick Clason | Hybrid Ministry
Well, in this video, I'm going to share with you my weekly social media strategy and how I grew a YouTube channel, along with several other social accounts to over 900 subscribers, completely organically. And best yet, it's actually all available to you. Link in the description. For less than a cost of a weekly cup of Starbucks. Welcome, my friends, to the Hybrid Ministry show.

00:00:56:24 - 00:01:18:22
Nick Clason | Hybrid Ministry
Well hey everyone, welcome to the Hybrid Ministry show. If you and I haven't had a chance to meet you. My name is Nick Clayton and in the trenches youth pastor currently serving on assignment in the DFW Dallas Fort Worth area. And I've been passionate about this thing. Digital ministry. I'm trying to make it, possible, accessible and frankly, easy for all of us.

00:01:18:22 - 00:01:45:12
Nick Clason | Hybrid Ministry
And I have a full proof system that I actually I want to share with you. And like I said in the open, steal it, man, it is yours. And so every single Monday, I post some sort of spiritual real. My goal, my goal is to post two pieces of content per day. However, what I recommend for most churches and most youth pastors who, maybe don't have as big of a team or as much experience with content is to post three reels per week.

00:01:45:12 - 00:02:04:25
Nick Clason | Hybrid Ministry
So if you are following my proposed and recommended secret sauce strategy, it would be posting some sort of spiritual reel per day. Now, if you prefilled your messages, or even if you like, capture your video live in the room somehow, then I recommend posting it into something like an opus clip. There's a link down below for you to check out.

00:02:04:25 - 00:02:28:28
Nick Clason | Hybrid Ministry
Opus clip where I'll take your message and I'll just chop it up for you using I super easy, super great. The other good thing is, if you do have some sort of like long form message version of your, of your message, if you're teaching in some way, shape or form, when you upload that to like YouTube shorts, you can link a featured video to the short and it can link out to your long form of that.

00:02:28:28 - 00:02:57:15
Nick Clason | Hybrid Ministry
And so that's what that's what we do. If you don't have either a, the capacity to sit down ahead of time film, that's what we do and that's what I recommend or B, capture it live in the room when you're teaching, then see if you download my social media pack. I actually have, but a bunch of different scripts to help you get through the summer of videos that you can just shoot on your phone selfie style and edit directly in something like a TikTok editor, an Instagram Reels editor, or even something like Cap Cut.

00:02:57:15 - 00:03:16:25
Nick Clason | Hybrid Ministry
And so that's what I would recommend you doing on Monday. And listen, if you're going to steal this, you're just going to grab my strategy. The number one way that you could give back to this channel is a very simple like or a subscribe. It really it costs you nothing over on YouTube or on your podcast catcher. And it really does help us out a whole bunch.

00:03:17:01 - 00:03:35:23
Nick Clason | Hybrid Ministry
Moving on. The second style of post I recommend that you do is do something fun. You know, I think a lot of times in youth ministry we feel like we have to be serious all the time, especially when it comes to what's going on on social media. But the fact of the matter is that think about your personal social media habits, whatever platform it is for you.

00:03:35:23 - 00:03:56:29
Nick Clason | Hybrid Ministry
Maybe it's Instagram, maybe it's TikTok, maybe it's YouTube, maybe it's even something like Reddit or Facebook. You know, I feel a lot of youth pastors on Facebook. Why do you get on social media? Maybe you always get on to, like, do your devotions in a low key sort of sense of the way, hoping that your church that you follow is going to post scripture and, and some sort of reels like that.

00:03:57:01 - 00:04:15:12
Nick Clason | Hybrid Ministry
Or if you're like me, you get on to laugh, to be entertained. Maybe I'm a huge basketball fan. I get on to, watch basketball content. And sometimes, sometimes I'm just going to be very honest with you. Sometimes I even I even get in arguments about my favorite team. So, that's a confession I'm willing to make, but post something fun.

00:04:15:12 - 00:04:48:08
Nick Clason | Hybrid Ministry
And in this downloaded pack, I include some done for you fun content, emoji guesses, or transition hook style videos. Things to have fun with your students. And then Friday, go ahead and post some sort of carousel post. Post a Bible verse or post, something spiritual like what to do if you're facing anxiety. You know, I, I posted that, recently, actually, this link right up here at the top of the screen is, from a video what I posted using my weekly summer content pack and the carousel post performed incredibly well.

00:04:48:08 - 00:05:02:24
Nick Clason | Hybrid Ministry
Go back and listen to that one. You'll see the ways that people were responding to it and says what to do when I'm facing anxiety, what to do when I'm struggling with anger, what to do when I'm struggling with lust, and we feel some of those in there completely done for you. Grab them, download them, post them to your feed and use them.

00:05:02:24 - 00:05:38:26
Nick Clason | Hybrid Ministry
And they're there for you and they're there for the taking. But I also recommend, in addition to some of these things that I've given to you, I've included some of my bonus content. And every week we get together with some of our students and we do man on the street interview style videos, or we do, tier rankings, or we do a guessing game called seven questions like, and we'll get students together on camera, either me versus them, them versus a staff person or them versus each other with podcast microphones or just a little like Bluetooth connected to your phone's sort of microphone, and which interview them we like, have fun, chatting it

00:05:38:26 - 00:05:57:20
Nick Clason | Hybrid Ministry
up with students, hearing their opinion, and then also like kind of messing around with them on on the edit, which is another really kind of like fun way to create content not only for your students, but also with your students and all of that, all of that. The good news is included in my summer seasonal social media pack.

00:05:57:20 - 00:06:20:13
Nick Clason | Hybrid Ministry
That's it. That's my one week. You take that, you repeat, you rinse, you repeat. You do it again, copy it, steal it, and implement it in your ministry. But hold on a second. I got an amazing deal for you on the other side. Check it out. So there's a lot going on this summer, I get it. And you want to stay active even when you're doing slip and slide kickball.

00:06:20:16 - 00:06:42:02
Nick Clason | Hybrid Ministry
This isn't a metaphor. I really own this, and someone's probably definitely gotten hurt on it before. So here's the deal I don't spend six hours a day. I don't spend six hours a week on all of this. I've put all of this together. So all you need to do is hit the link in the description and go download the Summer Seasonal Social Media pack.

00:06:42:02 - 00:07:01:04
Nick Clason | Hybrid Ministry
It has my weekly proposed schedule for you for the summer. It also has some pre-made templates, things like man on the street, questions, graphics. All you got to do is overlay that in an editor and you can do it directly on your phone, or even in something a little bit more upgraded, like an Adobe Premiere Pro or a DaVinci resolve.

00:07:01:09 - 00:07:21:00
Nick Clason | Hybrid Ministry
And then half of the post that you're going to get are completely done for you. Plug and play and you're off to the races. The other 50% is custom, because I don't think that a fully downloadable, where it removes your face and removes your voice and it removes your personality. I don't think that's a good strategy for social media in 2025.

00:07:21:07 - 00:07:40:02
Nick Clason | Hybrid Ministry
And so the good news about my pack is that I still allow you to be the voice, to be the face, to create content with and for your students. And you and your students are featured on your social platforms. But I've done all the heavy lifting on their scripts and graphics and templates and, telling you exactly what to do.

00:07:40:02 - 00:08:04:10
Nick Clason | Hybrid Ministry
All you gotta do is follow my instructions, put a cell phone camera and you are off to the races. The result? Consistency, engagement, and not fumbling the bag on your social media feeds this summer. Listen, I got you a link down in the description. Thank you guys so much for being here on the Hybrid Ministry Show as we attempt to make digital discipleship easy and possible and accessible.

00:08:04:10 - 00:08:08:15
Nick Clason | Hybrid Ministry
Until next time. And as always, my friends, don't forget to stay hybrid.

Episode 152: This Social Media Post is dead in 2025 - What to do instead

Nick Clason — Thu, 05 Jun 2025 05:00:00 -0500

The “done-for-you” social media strategy is dead in 2025—and it might be quietly hurting your ministry. HubSpot’s latest report says real impact comes from micro-connections over time, not cookie-cutter content. If you want to win on social this summer without burning out, show up with authenticity, stay consistent, and use tools that amplify your voice—not replace it.

*🦸 HYBRID HEROS GET IT FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/152

//HubSpot x Masters in Marketing - 2025 Global Social Media Trends Report
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🕰️TIMECODES
00:00 Tomatoes & Youth Ministry?
00:46 Social Fluency & Micro-Connections
01:50 Social Fluency Real Time Example
02:14 Do All "Done For You" Products Suck?
03:06 Social Media for Busy Youth Pastors in 2025
05:27 Your Custom Summer Social Media Plan
07:00 Micro Connections - Consistency over Perfection
07:58 Social Media without the Burnout

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TRANSCRIPT

00:00:00:10 - 00:00:24:24
Nick Clason | Hybrid Ministry
Buying a tomato is now an existential crisis. I was reading the recent Global Social Media Trends report put out by HubSpot. Link to that down below in the show notes if you're interested. What does that have to do with you and your youth ministry? It actually has a lot to do with you in your youth ministry, because today we're going to talk about social fluency.

00:00:24:25 - 00:00:50:01
Nick Clason | Hybrid Ministry
What is it? Why does it matter now more than ever, and how churches who are ignoring this are being left behind? Plus, I'm going to show you how you can win at that social media fluency through social media this summer. Even when you're slammed with VBS camps and mission trips. Welcome to the Hybrid Ministry. Why is buying a tomato an existential crisis?

00:00:50:01 - 00:01:14:07
Nick Clason | Hybrid Ministry
Because there are so many decisions to make. It used to be easy. You wanted a tomato. You walk to the grocery store, you bought the tomato. Now there are so many options. Amy Marino from HubSpot nailed it. She says social fluency is what drives results. This isn't about having the slickest reals or trendiest memes. It's about mastering a thing called micro Connections.

00:01:14:07 - 00:01:35:11
Nick Clason | Hybrid Ministry
We're going to dive into that a little bit later, but HubSpot says that every buyer's journey is made up of small connections over time. And I get it. You're thinking like, well, I'm not selling anything. And in a way, absolutely you are not. But in a way, absolutely you are. That does apply directly to you, your church and your ministry.

00:01:35:11 - 00:02:02:18
Nick Clason | Hybrid Ministry
And so students and parents aren't checking your Instagram once and then deciding whether or not they're coming to your church or not. It's made up. This social fluency thing is made up of touch points and consistency and relevance. Okay, like for example, let's break this down. A parent sees your Bible verse post on your Instagram. Then later on that week they see your Wednesday night youth ministry recap and then a post from their kid.

00:02:02:18 - 00:02:32:23
Nick Clason | Hybrid Ministry
You see, that's trust built one scroll, one block at a time. That's what social fluency is. And so whether you're in the market for a tomato or a youth ministry, here's the kicker. These church ministry platforms and products that are, branded as done for you, they suck. Is that harsh? Well, maybe, but here's why. And I'm going to be honest with you, because I believe that it removes you, the youth pastor, from the equation.

00:02:32:26 - 00:02:58:21
Nick Clason | Hybrid Ministry
You are the connection. You are the relationship. And so when every single post looks the same, when every single post looks generic, when every post is downloaded in such a way that any youth ministry in the country in the world can use that product. It doesn't pack the punch that you want it to do. It doesn't build social fluency and you miss the nuances of your community.

00:02:58:22 - 00:03:21:05
Nick Clason | Hybrid Ministry
You know, I talked about it several episodes ago. I said, stop posting video announcements if you're here on YouTube, it's linked up at the top of the screen. But social is no longer about those slick ads. It's about being present and authentic, and it's about being human. But wait, you're busy. You have VBS this week. You have summer camp the week after that, and then you're taking a mission trip in the middle of the summer.

00:03:21:08 - 00:03:47:21
Nick Clason | Hybrid Ministry
I get it. Trust me, I'm a 15 year youth ministry veteran. Also trying to lean in to social media and hybrid ministry. In addition to that, on the weekly basis, you're leading games, you're preaching, you're planning summer trips. That is why I have built for you and for all youth ministries this summer. Social media kit. It is a 50% done for you like I was talking about, but it also has custom for you.

00:03:47:21 - 00:04:16:19
Nick Clason | Hybrid Ministry
So in the done for you category I have Bible verse reels. I have emoji phrase guesses, I have spiritual practice videos and I have what to do when you're facing blank carousel Bible based posts. I also have a full posting strategy that I recommend, and if you don't want to follow mine, then you can build your own. But then beyond that, then this is where I really believe it is the next level sort of pack because it's 50% custom done for you.

00:04:16:20 - 00:04:35:25
Nick Clason | Hybrid Ministry
So I have devotionals where I'm telling you what to do, how to how to recap your most recent sermon. But if you don't have any ideas, I just give you a devotional script, read it, memorize it, go direct to camera and you are off to the races. I have interview style man on the street style questions with included graphics.

00:04:35:25 - 00:04:54:05
Nick Clason | Hybrid Ministry
So all you have to do is capture, put together and then overlay with the graphics that I have provided. I have transition hook style videos and I've included the first half of the videos. I've found them for you. All you have to do is shoot yourself, your leaders, your students, your pastor, whoever at the end of the video and invite someone to youth or to whatever event.

00:04:54:05 - 00:05:19:23
Nick Clason | Hybrid Ministry
And then finally I have Bible trivia where I have included the graphics as well as the questions for you. So again, this is all very much the grunt work is handled the templates, the graphics, the prompts, and you can quickly swap yourself in to become the hero on your social media, to build that social fluency so that it'll be your voice, that it will be your photos, and that it'll be your vibe.

00:05:19:23 - 00:05:48:10
Nick Clason | Hybrid Ministry
You and your students and your leaders are still what is present on your social media content. Hey, youth pastors, church communications people, would you like to have your social media dialed in for the next 90 days? Especially with summer on the horizon? Listen, that's exactly what you're going to get with the summer and seasonal social media pack. It's a new product that I'm rolling exclusively on my Patreon.

00:05:48:16 - 00:06:09:04
Nick Clason | Hybrid Ministry
It's three months of custom strategic content for less than $20, and this is built specifically for busy youth pastors like you who want to stay active on TikTok and Instagram Reels and YouTube without spending ten plus hours a month figuring out what to post. So here's what you're going to get. You're going to get 50% of the content completely done.

00:06:09:04 - 00:06:37:19
Nick Clason | Hybrid Ministry
It's turnkey plug and play, post it and go. The other 50% is custom content for you to still shoot. However, I'm going to provide scripts and templates and frameworks so that your face, your students and your volunteers are who are seen on your social media feeds. This is not just pretty graphics. This is a full blown social media strategy for the next three months, designed by someone who knows both youth ministry and digital ministry.

00:06:37:20 - 00:07:01:24
Nick Clason | Hybrid Ministry
And so if you're tired of scrambling for the cost of less than a pizza and frankly, more nourishing than a pizza, grab the seasonal social media pack today. Oh, and I almost forgot. Patreon members get it for free. You know this HubSpot, trends article? There's a quote that says A buyer's purchasing experience is made up of small connections over time.

00:07:01:24 - 00:07:23:29
Nick Clason | Hybrid Ministry
And quite frankly, that's the same thing that is true with students. A student's discipleship journey is built on these things called micro connections. And so in person that's youth group. That's high five, that's fist bumps, that's showing up at their football games. But we now have the advantage in a hybrid world to lean into the digital side of those relationships as well.

00:07:24:05 - 00:08:01:07
Nick Clason | Hybrid Ministry
Social posts, DMs, reels, stories. They're all digital handshakes. And so I encourage youth pastors to show up consistently, not perfectly, but just regularly and show up. And the way that you show up is by putting your voice, your face, and your ministry out there. And that is a way to build that social fluency. But with the summer social media pack, you're also not going to be burning out while you're still making those digital and in-person micro connections, because I've done it all for you.

00:08:01:07 - 00:08:25:28
Nick Clason | Hybrid Ministry
The fact of the matter is, social media in 2025, it's not optional. It's spiritual hospitality. And the thing is, the churches who get this social fluency, they will reach more people. They will reach more deeply. So do you want to crush it this summer without cloning somebody else's completely done for you scripted strategies and grab down below link in the description.

00:08:25:29 - 00:08:35:18
Nick Clason | Hybrid Ministry
The Summer kit, and you can take your social media to the next level. Well, don't forget my friends and as always to stay hybrid.