If you're investing in custom content through tools like Nick's Seasonal Social Media Pack, this mic guide ensures your message lands with excellence and clarity—not broom closet vibes.

☀️ SUMMER SOCIAL MEDIA PACK
https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=productshare_creator&utm_content=join_link

*🦸 HYBRID HEROS GET THE PACK FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/159

CELLPHONE MICS [Budget]

//Microphones For Android: USB-C
BLUETOOTH WIRELESS MICROPHONE:
https://walmrt.us/4neBo5g

SHOTGUN MICROPHONE:
https://walmrt.us/3SDIbZ3

//Microphones For iPhones: Lightning
BLUETOOTH WIRELESS 2 MICROPHONES:
https://walmrt.us/4bm7DJV

MID TIER MICS

Rode Wirelss GoII
https://walmrt.us/3T669vA

PRO LEVEL MICS

(Require Audio Interface Equipment - see below!)
Sennheiser EW 112P G4 Portable Wireless Lavalier Microphone System Band G
https://walmrt.us/4b8jhr3

Sennheiser MKE 600 Shotgun Mic with XLR Plug to Jack 18’ Cable
https://walmrt.us/44eGCFh

PODCAST STYLE MICS

(Require Audio Interface Equipment - see below!)
FIFINE XLR/USB Dynamic Microphone for PC Computer, Studio Recording Mic
https://walmrt.us/4e2Or53

Microphone Arm
https://walmrt.us/3Zqkvex

XLR Cables
https://walmrt.us/3zgmEPr

AUDIO INTERFACE

Focusrite Scarlett 2i2 USB Audio Interface 3rd Gen
https://walmrt.us/3WivDZD

Focusrite Scarlett 18i8-in-8-Out USB Audio Interface, 3rd Generation
https://walmrt.us/3Qgznqs

Sennheiser HD 569 Closed Back Wired Headphones
https://walmrt.us/3w5AgLI

CAMERA

Small Rig Video Trippod CT210, 75” Video Camera Tripod
https://walmrt.us/4b7iaIe

ILOKNZI 12in Liftable Teleprompter with Remote Control and APP
https://walmrt.us/4a6ZJU1

Sony ZV-E10 New Mirrorless Camera
https://walmrt.us/3JvVSE8

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//VIDIQ
https://vidiq.com/hybrid

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 Which Mic is Best for You?
01:10 Budget Mic - Bluetooth Mic
03:01 Mid Tier - Rode Wireless GoII
04:28 Pro Level - Sennheiser Portable Wireless Lavalier
05:37 BONUS - Sennheiser MKE 600 Shotgun Mic
07:39 BONUS #2 - Podcast Mics

--------------
TRANSCRIPT
00:00:00:03 - 00:00:06:06
Nick Clason | Hybrid Ministry
This microphone right here is less than $10. And I'm talking directly into my cell phone,

00:00:06:06 - 00:00:09:21
Nick Clason | Hybrid Ministry
camera video and is being recorded to that audio track.

00:00:09:21 - 00:00:22:10
Nick Clason | Hybrid Ministry
Meanwhile, if you switch to this lapel style microphone you see on news anchor host weatherman Stephen Smith on ESPN, this microphone is nearly $700, and it requires an audio recording interface.

00:00:22:10 - 00:00:27:02
Nick Clason | Hybrid Ministry
And then we also have this middle of the road microphone here, podcast style microphone.

00:00:27:04 - 00:00:48:18
Nick Clason | Hybrid Ministry
If you take my seasonal summer social media pack, which is less than $20, and you download it, you realize that as I'm hoping to help youth pastors create custom content that it's going to require at some points in time, a microphone. And what I want to do in this video is I want to show you all of the different array of options that you can use.

00:00:48:18 - 00:00:49:20
Nick Clason | Hybrid Ministry
All the way from like

00:00:49:20 - 00:00:50:25
Nick Clason | Hybrid Ministry
budget microphones

00:00:50:25 - 00:00:51:25
Nick Clason | Hybrid Ministry
to the most

00:00:51:25 - 00:00:54:00
Nick Clason | Hybrid Ministry
expensive Cadillac style microphones

00:00:54:00 - 00:01:09:22
Nick Clason | Hybrid Ministry
to these mid tier podcast, but really cool and vibey looking microphones that your students are going to love. Because in this episode, we're going to answer the question, which mic should you use for the content that you're creating in your youth ministry? Welcome, my friends, to the Hybrid Ministry Show.

00:01:10:21 - 00:01:31:29
Nick Clason | Hybrid Ministry
What's up everybody? Welcome to the Hybrid Ministry show. You and I haven't had a chance to meet yet. My name is Nick Klassen, and we're going to explore microphone. And they're really important because actually, right now, this exact audio is coming. Me talking directly to my camera on the other side of the room. You can see that so far of all the audios you heard is the worst style of audio.

00:01:32:00 - 00:01:51:27
Nick Clason | Hybrid Ministry
And we're going to go through budget options as well as all the way up to the most expensive style of options. And you'll notice if you follow my hybrid ministry social media recommendations, that it's going to require you filming some of your own custom content, and that's going to require you to want to have a microphone, because this audio right here is just not doing it.

00:01:52:03 - 00:01:53:28
Nick Clason | Hybrid Ministry
So first we're going to look at budget

00:01:53:28 - 00:02:20:26
Nick Clason | Hybrid Ministry
Audio. This is my budget audio recommendation. It's one of these Bluetooth style microphones. They are really cheap. They clip on. They are wireless, which is nice. And they plug directly in to your phone. You can get these for less than $10. And at a minimum, what this does is the requirement for decent microphone audio is you just want to isolate the audio source away from the video source.

00:02:20:27 - 00:02:45:04
Nick Clason | Hybrid Ministry
Now this one records directly into the actual video file. So you you like your video and your audio will be immediately linked up, which is good news. But I would say this one here, we're going to call this like the student ministry volunteer microphone. Like it's helpful. It gets the job done. But there's certainly like a lot more potential in your microphones.

00:02:45:04 - 00:03:01:09
Nick Clason | Hybrid Ministry
But this is the run of the mill, the most basic. And if you are on a tight budget, you should definitely consider grabbing something like this. This is usb-C direct into Android or into the newer iPhones, or you can find the lightning connections. Both are available at the links down below in the show notes.

00:03:02:12 - 00:03:18:22
Nick Clason | Hybrid Ministry
So this one right here is actually one of my newest recommendations. It's the road wireless go to. Not because I've been against it, but because it's just brand new. I just got it. And so right now I'm actually talking direct into my cell phone camera.

00:03:18:24 - 00:03:41:15
Nick Clason | Hybrid Ministry
And right now I'm talking direct into my Sony ZV one camera, which that, camera is actually also linked down below in the link included in the description. I would call this one like the church in terms of microphones, but it's the church intern that actually reads commentaries and has maybe gone to at least a couple like Bible College or seminary classes.

00:03:41:15 - 00:03:58:00
Nick Clason | Hybrid Ministry
And so, like, they know a little bit more what they're talking about. You can tell the quality on this microphone is quite a bit better than the quality of the last microphone. The pro, of course, is once again it's wireless. It's easy. And it can go direct into your cell phone. And so you don't need like a whole nother camera or anything to do that.

00:03:58:06 - 00:04:17:05
Nick Clason | Hybrid Ministry
It also doesn't need any sort of audio interface. The downside is that, you know, it's going to run out of battery, and the quality just it might not be up to, you know, full like, professional grade level of quality. But once again, these are for social media. So maybe that's totally not that that needed, you know.

00:04:17:07 - 00:04:27:17
Nick Clason | Hybrid Ministry
There are two of these actually in the pack. And so like you and then like, another person could each have one clip of mine or even use them for like a podcast, or something like that, if you really, you know, want it to go that route as well.

00:04:28:22 - 00:04:55:29
Nick Clason | Hybrid Ministry
This pro-level microphone is the Sennheiser lavalier system. It is the senior pastor of microphones. It's buttoned up, it's expensive, it's intimidating, and it's very, very serious about what the job needs to be and about getting the job done. This one is probably the most overkill. It is more broadcast quality. It's great for live, it's great for studio stuff.

00:04:55:29 - 00:05:14:06
Nick Clason | Hybrid Ministry
It is wireless. So you see, I have a pack that I have right here in my pocket. And this wire that's just like clipped on. Then here through my shirt. And then I have a receiver over there on my focus. Right. So this one does require an audio interface and it's not recording directly onto any of the video.

00:05:14:07 - 00:05:36:16
Nick Clason | Hybrid Ministry
So you need to record this separately. You can use something like GarageBand or we use like Adobe Audition. But then you have to link this audio up with the audio from the camera. Now, I do have a couple other bonus options that might be worth considering, and I think I can add a little bit of punch to your studio, and we're going to check those out in the next section.

00:05:37:29 - 00:06:03:19
Nick Clason | Hybrid Ministry
This microphone right here is the Sennheiser M-k 600. I would call this one if the last one was the senior pastor of microphones. This one is the executive pastor of microphones. It you know, it knows where to aim. And it's going to hit every single time. But you also better know what you're doing. So the pros and cons of this are you do not need pro as you don't need a wireless interface.

00:06:03:19 - 00:06:25:11
Nick Clason | Hybrid Ministry
I am plugged directly into my Sony camera a can of course, is you will probably need some sort of adapter as this goes through an audio like one eighth cable inch headphone jack. And so you're going to need some sort of adapter, probably a microphone to usb-C or to lightning to go directly into your phone. The other con, of course, is it's wired okay.

00:06:25:11 - 00:06:43:14
Nick Clason | Hybrid Ministry
And so like you're going to need, to have like an XLR cable. It's like what you would use for your worship, music or worship department. But you can see some of the pros of it. We use this a lot. We've used this almost exclusively, on our man on the Street videos. And so we've bought this, like, microphone flag with, like, our church branded logo in it.

00:06:43:16 - 00:07:02:17
Nick Clason | Hybrid Ministry
It's also battery powered with just double A batteries. And so that's easier than trying to remember to plug in something that's like, usb-C or like rechargeable in that way. And so, this is a really good microphone. It is cheaper than the lavalier. And so this may be something that you want to do, when you buy it again, once again, link down below.

00:07:02:20 - 00:07:24:19
Nick Clason | Hybrid Ministry
There is an option to mount it directly on to your camera. And you can mount it there and then it's like a shotgun style. The downside of that is if there's any distance between the camera and the person, it's going to pick up everything in between. So, like this entire episode, I've been moving around to different corners of our youth ministry, social media studio.

00:07:24:25 - 00:07:39:08
Nick Clason | Hybrid Ministry
And, we have had incredibly bad sound bleed through these walls, which go and lead to our auditorium, which is why we ended up going for this next bonus item that you're going to see here. In the next section of this video.

00:07:40:12 - 00:08:04:01
Nick Clason | Hybrid Ministry
And here we are. Back where we started. And these right here are the, podcast style microphones. There's once again a link down below in the show notes. You can check these out. These microphones are kind of like the youth pastor of microphones. They are professional. They're paid, they're full time. Hopefully you're full time and they're cool looking or like try hard, cool looking.

00:08:04:01 - 00:08:27:15
Nick Clason | Hybrid Ministry
Maybe you're giving it too much. But the fact of the matter is these much, much to the opposite of the shotgun microphones before I catch almost zero sound bleed. And so for most of our like, we do drafts and we do seven questions here in this room for most of these videos, these microphones do a fantastic job of picking up the audio of the students that are talking directly into it.

00:08:27:18 - 00:08:47:07
Nick Clason | Hybrid Ministry
Not to mention it cuts out some of the exterior wall noise that we were talking about in the last section and in the last clip. The cons of these, however, are they once again, they're XLR, so you are going to need like a music microphone. And oftentimes we use two of these. So you're going to need at least a two channel audio interface.

00:08:47:10 - 00:09:08:26
Nick Clason | Hybrid Ministry
We use the focus rate Scarlett. Air you can check that out once again. Link down below for that in the show notes. The con of that, of course, is that is going to be an upgraded and an additional cost. And so you'll just have to figure out between this one or the Bluetooth wireless or the Rode Go Wireless two, or the condenser microphone or the lavalier microphone.

00:09:09:03 - 00:09:32:24
Nick Clason | Hybrid Ministry
What microphone is best for you? Now here's what I'm going to tell you. I recorded all of this audio in its raw and rarest form. And so you're going to hear it. And you can now make the decision, based on listening to this podcast episode, which one you prefer and which one you like best, and which one sets in and makes the vibe for your student ministry and your social media.

00:09:32:24 - 00:09:53:23
Nick Clason | Hybrid Ministry
But the good news is, this is no matter what you decide, my content, regardless of the quality of your microphone, whether you go budget or whether you go pro level, my content works for all of it. The 1799 summer seasonal Social Media Pack, which will allow you to not only get some done for your content, but it will also help encourage you to create some custom content.

00:09:53:23 - 00:10:18:20
Nick Clason | Hybrid Ministry
And why you want custom is because you want your students, your face, your leaders, and you want your social media to feel real, and you want it to feel like you. And these microphones will help enhance that experience. And I want you to have an amazing and popping off social media. Hey, members of my Patreon who get a bonus weekly podcast also get that downloadable social media pack which is going to drop four times per year.

00:10:18:20 - 00:10:33:26
Nick Clason | Hybrid Ministry
Every new season, they get it completely for free and as an included part of their membership tier, and it's actually cheaper to become a member than it is to download the pack outright. So consider doing that. But until next time. And as always, my friends, don't forget to stay hybrid.

☀️ SUMMER SOCIAL MEDIA PACK
https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=productshare_creator&utm_content=join_link

*🦸 HYBRID HEROS GET THE PACK FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/158

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//VIDIQ
https://vidiq.com/hybrid

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 Develop Your Students
00:49 Why Have a Social Media Team?
04:58 Summer is the Perfect Window to Develop it
05:21 Your Full Social Media Strategy
06:48 A Content Strategy that Runs while you Train

--------------
TRANSCRIPT
00:00:00:00 - 00:00:20:14
Nick Clason | Hybrid Ministry
You've got teens who love TikTok, who know Capp cut better than you and are making videos all summer long. What if this summer, rather than just discipling them, you actually turn them into influencers who are reaching their peers for Jesus through social media. Welcome, my friends, to the Hybrid Ministry show. Well hey everyone, welcome to the Hybrid Ministry Show.

00:00:20:14 - 00:00:41:12
Nick Clason | Hybrid Ministry
If you and I haven't had a chance to meet yet. My name is Nicholas and the host of this here Hybrid Ministry podcast. And in this episode, I want to talk about why you should, train teen editors to edit and to manage your social media content. Why? Summer is the perfect window to do that. Also, how do you stay active on social media while you're in the midst of building up a team?

00:00:41:12 - 00:01:01:02
Nick Clason | Hybrid Ministry
And finally, I have the ultimate and most perfect solution for you, so be sure to stick around to the very end of the video. But the reason why you should be leaning into teenagers on social media is because, according to Pew Research, a recent study showed that 90% of teens and an even earlier studies showed that 95% of them spent regular time on YouTube.

00:01:01:05 - 00:01:25:25
Nick Clason | Hybrid Ministry
Not to mention the fact that they use their mobile device, Gen Z, more than any other device combined. And I think the screen time is up to an average of seven plus hours per day, which is the equivalent of watching the entire Lord of the rings trilogy every single day. And so this is where teenagers are. And the fact is, you and I work as youth pastors in a day and age where we can reach teenagers through their screens and through their devices.

00:01:25:25 - 00:01:41:23
Nick Clason | Hybrid Ministry
And so you should train teenagers to do that because you might not be well versed in it. You might be not be very good at it. And see, probably most importantly, you have other things to do. You got sermons to write, you got leaders to develop, you got bosses to meet with. You got students to grab coffee with.

00:01:41:29 - 00:02:10:14
Nick Clason | Hybrid Ministry
You have a plenty of other things going on in the meantime, you still should be reaching teenagers and reaching students and being present on your church's social media platform. In addition to that, it helps give students development and leadership and ownership. You know, according to the study, Growing Young by fellow Youth Institute, they said that key chain leadership was a key for students who grew up in youth group, but also chose to stick around in youth group after they graduated from high school.

00:02:10:15 - 00:02:32:02
Nick Clason | Hybrid Ministry
So what what actual areas of leadership and ownership are you handing to your teenagers? And the fact is, this is school is gone. Students have more, windows of availability. You should be teaching and training your students this summer to take your social media platform so that once you hit the fall, you are off to the off to the races and you hit the ground running with students managing and editing it.

00:02:32:09 - 00:02:51:17
Nick Clason | Hybrid Ministry
In fact, last summer I remember I was sitting there, we had an intern on our staff, and then his younger brother was in sixth grade, maybe seventh grade. And they were just like sitting around. We were cleaning up after the night. And so his younger brother was still in the building with, you know, the rest of our team helping and just kind of hanging out, waiting for his brother to be ready to take him home.

00:02:51:24 - 00:03:07:21
Nick Clason | Hybrid Ministry
And I looked at him and I said, hey, you want to learn how to edit TikTok videos? And he's like, sure. I say, have you ever done it before? He's like, no. And I was like, all right, sweet. I said, come in tomorrow, see if your brother, your mom can take you. Have him text me and, we'll get you set up.

00:03:07:21 - 00:03:30:04
Nick Clason | Hybrid Ministry
We'll get you editing. And so he came in the next day. We haven't have the luxury of having a spare computer sitting around, and I showed him how to edit and actually teaser. If you go and grab my, summer social media pack, you'll see that two of the bonus pieces of content are things called drafts, where you go back and forth with a student or with another person, and a game called Seven Questions.

00:03:30:11 - 00:03:45:20
Nick Clason | Hybrid Ministry
And so I got him set up editing that game. Seven questions real easy. I used Adobe Premiere Pro. I taught him how to use it. That's what I use. I taught him how to how to use what I know how to use. And, he was slow at first. He had a lot of questions, but I kid you not, this is not an exaggeration.

00:03:45:23 - 00:04:07:17
Nick Clason | Hybrid Ministry
This last week we haven't been meeting on Wednesday nights. And, so fast forwarding the story after he got up and running, he pretty much comes in every single Wednesday and edits for me. He's home school. He comes in around 2 or 3:00. He brings his dinner and he edits until youth group gets started around six. So he sits there for 2 or 3 hours and, we, we repaid him with free summer camp this year.

00:04:07:19 - 00:04:27:23
Nick Clason | Hybrid Ministry
Or we'll let him get snacks at a liter workroom. And so we haven't been meeting on Wednesdays for the last several weeks. If you're a subscriber on my Hybrid Heroes Patreon membership to. You know that, we're back now, but, I called up his mom, and I said, hey, listen, like we haven't had a brand new edit for some of our social content in nearly five weeks, can you please send him?

00:04:27:29 - 00:04:47:13
Nick Clason | Hybrid Ministry
And the reason I tell you that is because I want to. I want you to notice and see how reliant I actually have become on student editors. Like I don't touch edits anymore. And so the downside is I've filled my time with other things. And so if I don't have a student comes in, come in and edit, we're in a little bit of a hole.

00:04:47:15 - 00:05:08:00
Nick Clason | Hybrid Ministry
However, he's been incredibly helpful with that. And so he's taking it taking it for us and kind of, you know, gone off to the races with that. And so student editors are amazing. And this summer, while they have more free time, if you choose to carve out a little bit of time, train up leaders, create a strategy for them, like help them understand and know what's next.

00:05:08:02 - 00:05:23:29
Nick Clason | Hybrid Ministry
You can hand it off to them full stop. I genuinely mean it because I've seen it happen in my own context. But now you might be thinking like, what is a good strategy? Like, what should we be doing? I'm glad you asked. Actually, link down below is my free hybrid strategy guide. It will tell you exactly what we do.

00:05:24:01 - 00:05:46:23
Nick Clason | Hybrid Ministry
But if you buy my seasonal summer social media pack for only 1799, it's the cost of less than $0.07 per post idea. It will cover three months worth of posting or better yet, become a Patreon member. Get my weekly bonus podcast where I recap everything we've done and you get that resource for free. It will actually give you a three post per week strategy, and there's two sections of it.

00:05:46:28 - 00:06:02:05
Nick Clason | Hybrid Ministry
The first section of it is done for you, which means you don't have to think about it. The graphics work no matter what context you're in. You download and you upload and you're off to the races. You're done. The custom for you does require a little bit more work. And that right there is something that you could genuinely hand off to a teenager.

00:06:02:12 - 00:06:22:29
Nick Clason | Hybrid Ministry
There's devotional content. There's Bible trivia content. There's men on the street, content you can let your teenagers do all of those things, and they can own that, and you can just cut them loose to run wild with it. Maybe my custom for you ideas give them a springboard, but then they have better ideas. They should. I'm 35 years old.

00:06:22:29 - 00:06:41:29
Nick Clason | Hybrid Ministry
I have gray in my beard. There's no way that a teenager in Gen Alpha Gen Z doesn't have better ideas than I do. But my strategy will help give you, like, the track that you want your teenagers to stay on, and then this pack will help you hand off to teenagers to actually take it. And actually run with it.

00:06:41:29 - 00:07:03:18
Nick Clason | Hybrid Ministry
And for less than $20, you can have three months worth of content. It is so worth it. And that strategy will run not only in the background as you are getting your teenagers up to snuff, and as you're getting them trained and as you're getting them off to the races. But then additionally, it will give them something to continue to lean into and to own and to create that key chain style of leadership.

00:07:03:24 - 00:07:24:22
Nick Clason | Hybrid Ministry
You and I know this. The Apostle Paul says our job is to equip the saints for the works and for the acts of service. Your job is not to run a social media channel and to be a social media manager, but you have teenagers who are interested in it and would really be good at it. And so why don't you take the opportunity to level them up and to hand off a serving opportunity?

00:07:24:27 - 00:07:48:23
Nick Clason | Hybrid Ministry
The last thing I'll end with is this is our student social media team is our biggest and most energetic team serving team in our entire student ministry. Kids clamor to be on it. And so if you want to get kids involved in serving, because we know how important serving is not only for the retention long term and remaining involved in youth ministry, but also for their long term development of their faith.

00:07:48:29 - 00:08:09:19
Nick Clason | Hybrid Ministry
If you want to do that, you need to start having a social media strategy and one that you can hand off to students and teenagers, and this pack will help you do that. Well, hey my friend, so glad that you're here. Don't forget, and as always, link down in the description to everything that we talked about. Make sure that you subscribe so that you don't miss a single another episode the rest of the summer.

00:08:09:19 - 00:08:13:07
Nick Clason | Hybrid Ministry
But until next time. And as always, don't forget to stay hybrid.

https://www.hybridministry.xyz/articles/coaching

🔥 [FREE] Hybrid Ministry Strategy Guide🔥

https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

======================================
DESCRIPTION
How do you keep the momentum rolling?
I want to share with you my full-proof Time Management Principle and system
Two Hacks for not dropping the ball with YouTube
The Number one Killer, the thing that slows youth pastors down most often
Stick around to hear the best piece of advice I've ever gotten.

FULL PLAYLIST
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/099

//TIME MANAGEMENT FOR YOUTH PASTORS
https://www.youtube.com/watch?v=xlS1kWcQBS8&t=183s

//ALL THE GEAR YOU'LL EVER NEED TO GET STARTED!
https://www.hybridministry.xyz/articles/studio

//HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

💥 [LIMITED TIME OFFER] Custom Social Coaching for Youth Pastors💥
https://www.hybridministry.xyz/articles/coaching

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

======================================

🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym

📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

--------------
🕰️TIMECODES
00:00 You Work too Hard for your Message to Die on your Hard Drive
02:05 Time Management for Youth Pastors
05:37 Hack #1: Bulk Film
07:19 Hack #2: Delegate
09:58 What Is the Hardest Part of keeping this going?
11:37 The Best Advice I've ever gotten

--------------
✍️TRANSCRIPT
00:00:00:00 - 00:00:29:15
Nick Clason | Hybrid Ministry
That kid. He has travel ball again, like he can't make it to youth coupe. And you agonized over the message that you've written and you actually particularly had him in mind. And so you're sad and you're frustrated and you're a little bit hurt that he's not going to hear this message that you crafted in a lot of ways for many of your students, but in some ways also very much just for him.

00:00:29:18 - 00:01:00:23
Nick Clason | Hybrid Ministry
And you work too hard to let your message just die on your hard drive after delivering it one time at youth group. Which is why if you're here and you've been following us over any of our last 8 or 9 episodes, we've been talking about YouTube for youth ministry, pre filming your messages, how to edit, how to post, how to use them for social media, how to lean into playlists, the community tab shorts, and maybe even build out your very own studio in your church and in your space.

00:01:00:23 - 00:01:24:20
Nick Clason | Hybrid Ministry
But how? How do you start these things to reach these kids who are missing and and to lean in and create messages that will live beyond just your one time delivering it at church? How do you keep the momentum rolling? Because maybe, maybe this idea of hybrid ministry, maybe this idea of YouTube for youth ministry is intriguing to you.

00:01:24:20 - 00:01:46:05
Nick Clason | Hybrid Ministry
And so you muster up the energy and the courage to kind of like, get going and get started. But then you know how this goes, right? Like you will fizzle out down the road. And so in this episode, I want to talk about some key time management principles. I want to talk through two hacks that I believe can help you continue going and not lose sight of the finish line.

00:01:46:07 - 00:02:08:27
Nick Clason | Hybrid Ministry
I want to give you what I believe is the number one killer for YouTube, for youth ministry, and the thing that trips most youth pastors up. And then finally, I want you to stick around to hear the best piece of advice I've ever been given in my entire life. Welcome to the Hybrid Ministry show. Well, hey everyone, if you and I have not had a chance to meet yet.

00:02:08:28 - 00:02:35:20
Nick Clason | Hybrid Ministry
My name is Nick Clason. I am a youth pastor. I've been serving in youth ministry for 13.5 long student ministry years, and I am excited to talk with you today about the last piece of our YouTube for Youth Ministry playlist. And it's very simply, how do you maintain and how do you keep the momentum going? If you've gotten started, how do you keep it up?

00:02:35:20 - 00:03:08:11
Nick Clason | Hybrid Ministry
And the first thing that I just want to talk about is it's actually linked right here at the very top of this video, I discussed a foolproof time management system, and like the full proof ness of it, it all comes down to this core understanding. And it's this that you, my friend, are 100% responsible for your time. If you want to lean in and make this YouTube for youth ministry thing happen and stick, then you have to come to the realization and understanding that it is up to you.

00:03:08:11 - 00:03:35:00
Nick Clason | Hybrid Ministry
It's not the amount of, meetings that you have with your church staff or your senior pastor. Like if this is a priority to you, then you need to make it a priority. You have to choose to happen to it and not let your calendar happen to you. And so if you want to start pre filming your messages, it is going to take some energy and some effort and some scheduling on your part.

00:03:35:03 - 00:04:02:27
Nick Clason | Hybrid Ministry
Yeah. Does this matter. Is it important like can you continue to get away with the lazy like showing up a youth group and delivering your message and giving it to the students? Like, of course you can do that. And for the record, it's not lazy, right? Like but I mean, what I mean by lazy is like, this is going to take another gear to get ahead to pre film, to sit down in front of camera, to edit, to post, to put the planning in.

00:04:03:04 - 00:04:28:18
Nick Clason | Hybrid Ministry
Like it's important because you and your message and what God has laid in your heart to share with your students. It is important. And when that kid has travel ball, he just doesn't hear it because he doesn't have any other way to access it. Currently. Right now, most youth ministries are operating under the assumption that they are in a, cable TV type of schedule.

00:04:28:18 - 00:04:50:19
Nick Clason | Hybrid Ministry
If you want to hear this message, then you have to come to youth group at a particular time. And if you don't come to youth group at that particular time, well, then you're not going to hear it. And so I believe that we can begin to adapt to culture and create more of an on demand moment, because that kid and his travel ball schedule is just it's probably not going to let up.

00:04:50:22 - 00:05:19:24
Nick Clason | Hybrid Ministry
And while most of us as youth pastors are hoping will happen, is that he will just see and prioritize youth group the way that we want him to see and prioritize youth group and start coming to our things. And that would be great. But but if that doesn't happen, what is the plan and what is the strategy to still get the message of hope of the gospel, the one that you've worked so hard on, for them to be able to still hear it and learn it and hear your heart.

00:05:19:26 - 00:05:45:06
Nick Clason | Hybrid Ministry
And so you are 100% responsible for the time in your time management. So what are you going to do about it? If you haven't yet, head to that link that I pointed out just a second ago, and check out my foolproof time management system so that you can start blocking your time ahead of time. So here one of the hacks, one of two, hack number one, when it comes down to all of this is book film your messages.

00:05:45:06 - 00:06:09:26
Nick Clason | Hybrid Ministry
So for example, if you are in a series, you're in a four part series on Kings and you're going to talk about King David, King Joash, King or boom. And of course, everyone's favorite king, King Hezekiah. And you've got all those messages built out. Then sit down one day for probably 2 or 3 hours and film all of those messages in one sitting, right?

00:06:09:28 - 00:06:35:28
Nick Clason | Hybrid Ministry
Maybe bring some wardrobe changes so you're not wearing the same clothes, maybe a couple hats, so that you can swap those things out and then capture all four of those messages in sequence in a row. And then if you do that and you're far enough in advance, you will then have probably another month or six weeks before you have to turn around and film your next book crop of series messages.

00:06:35:28 - 00:07:03:23
Nick Clason | Hybrid Ministry
And so that is that's hack number one. But again, back to the time management piece. You're going to have to put that on a calendar. And you're also going to have to put on a calendar the need to create and craft in and put together your manuscript. So if you haven't checked out in the very last episode of episode 098, hybridministry.xyz/098, we have linked on there teleprompters and tripod so that you can actually just type out your entire message and put it on a teleprompter.

00:07:04:00 - 00:07:34:02
Nick Clason | Hybrid Ministry
Sit down. Even if you do it, still direct to your phone and, capture your message direct to camera and into your students and help them understand this message of hope and Jesus and, have the the cure for travel ball. The other hack that I have is delegate as much as you can. You know, one of the things that we do, beyond just capturing our long form messages, is that we do a weekly social media challenge, and so we get our students to come together.

00:07:34:02 - 00:07:53:09
Nick Clason | Hybrid Ministry
And thankfully, we have our studio space, which I showed you in last week's episode as well. And we, let our students kind of create content for our social media channels. And so we capture them and, and have a fun time watching them, kind of like, you know, do challenges and work together and work with each other.

00:07:53:11 - 00:08:19:06
Nick Clason | Hybrid Ministry
But what I've done is I've actually handed the entire planning of that shooting of that, capturing of that, and then uploading of all of that content into our Google Drive, all those things off to an intern. And it's taken some time and we've had to get him up to speed on it. But now every single Wednesday night, he knows that one of his primary duties and responsibilities is to figure out the social challenge from start to finish.

00:08:19:06 - 00:08:41:15
Nick Clason | Hybrid Ministry
And then on Thursday morning, I pull up in Google Drive and I edit whatever he has created for me. Sometimes I edit it using Adobe Premiere Pro, but other times I'm actually able to just edit it completely on my cell phone. And so if you're able to hand off and delegate some of those things that listen, it's an intern, so you can get yourself an intern, you can do a high level volunteer hack.

00:08:41:15 - 00:09:15:18
Nick Clason | Hybrid Ministry
You can even use a high level student. And so all of this does not have to fall to you fall on your plate. Right. And so if you have the ability to hand some of these things off, to create some checklist, to, to have some gear that you could use, that you can hand to other people to help create and lean into some of the social ability, which, by the way, if you don't have the chance to sit down direct to camera and and book, film your messages like I get it, but you can capture students on social media every single time you meet, like there's nothing stopping you from doing at least that

00:09:15:18 - 00:09:50:21
Nick Clason | Hybrid Ministry
level. And that measure of social media, which, by the way, all of this is laid out, detailed and outlined for you in my 100% completely free hybrid strategy guide is right here, linked on screen, also linked down below in the show notes. If you want some help getting going on all of this with some links to some some gear, some basic getting started gear and some ideas for how to lean in and use the social challenge and capture content with you, your staff, your the rest of your church staff, your leaders like all of that is laid out for you completely in this complete hybrid strategy guide.

00:09:50:21 - 00:10:11:08
Nick Clason | Hybrid Ministry
I would love to have you check that out. It would be an honor if you downloaded it and used it and checked it out. But the last piece here is what is the thing that kills you? What is the thing that kills most youth pastors? What is the thing that kills most content creators when it comes to capturing messages or capturing videos and then posting them?

00:10:11:08 - 00:10:31:07
Nick Clason | Hybrid Ministry
And it's this it's it's editing. Like editing. It's hard. Takes a lot of work. I actually had a guy last night reach out. I had done, like a slideshow for a memorial service and he said, hey, that was beautiful. Like, what did you use? And a lot of times people, they're just looking for shortcuts and and the best things like there are no shortcuts, right?

00:10:31:07 - 00:10:57:12
Nick Clason | Hybrid Ministry
Like I use Adobe Premiere Pro and Adobe After Effects and like that's not always the most accessible thing. And so here's the good news. Like editing is tricky and you can do as much editing or as little editing as you want. Just get the message out there. However, if you are looking for some advice, if you are looking for some custom coaching for someone to come in and help you where you are, I would love to do that with you and for you.

00:10:57:12 - 00:11:17:11
Nick Clason | Hybrid Ministry
In fact, you Check out the link down in the description below. You can see some of the pricing on that typically, but right now I'm actually offering a couple more spots completely for free. all I ask is that you use my service and that you give, a good review if you believe that what I have offered is actually worth a good review.

00:11:17:14 - 00:11:39:03
Nick Clason | Hybrid Ministry
But I would love to help you. Like, if you're feeling stuck and you're not exactly sure where to turn, reach out. We would love to have conversation with you and figure out what hybrid ministry can look like in your church and in your youth ministry strategy. My friend Matt Johnson, he was on the very first couple of episodes of this podcast.

00:11:39:03 - 00:11:57:23
Nick Clason | Hybrid Ministry
He was actually a co-host for a while before he moved and kind of was unable to logistically, continue being on the podcast. But I asked him, I said, hey, man, I'm thinking about starting a podcast. What do you think? And I was like, what do I need to know? What do I need to do? And he gave me some, you know, some basic gear advice and some basic other advice.

00:11:57:23 - 00:12:12:09
Nick Clason | Hybrid Ministry
And he said, but you know, my my number one piece of advice. And I was like, yeah, of course. He said, just get started. Like, you can sit and you can plan and you can do all this stuff. He's like, but you will learn so much more if you just get started. And we've gone through it. All right.

00:12:12:09 - 00:12:37:23
Nick Clason | Hybrid Ministry
We've talked about YouTube for youth ministry, the philosophy of pre filming versus live streaming, how to edit, how to post, how to create social, how do you use other features on YouTube, maybe even building out a full studio in your space. But at the end of the day, just get started. You know? Speaking of Matt, he was with me at the very beginning of this podcast, and next episode is my 100 episode.

00:12:37:23 - 00:12:59:22
Nick Clason | Hybrid Ministry
It's a little bit more of like an interview and documentary style. We're going to lean and actually talk about, the, the show that the church I was at that we created during Covid and talk about many of the hybrid ministry principles that have sort of come out of it. So that video and that episode is next. If you're watching on YouTube, it'll be links right here on this end card on screen.

00:12:59:29 - 00:13:11:07
Nick Clason | Hybrid Ministry
I would love for you to check that out. Don't forget, and as always, as we're making digital discipleship easy, possible and accessible, I want you to stay hybrid.

https://www.hybridministry.xyz/articles/editing

🔥 [FREE] Hybrid Ministry Strategy Guide🔥

https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

======================================
DESCRIPTION
Whether you think it or not, if you're a youth pastor, you're in the content creation business!

In this episode we'll walk you through how to create
•Epic Titles
•SEO Infused Tags
•Meaningful Descriptions
•Links that get clicks
•Helpful Chapters
•Eye-Popping Thumbnails
•YouTube Cards & End Screens

This step-by-step guide is your way to get started growing on YouTube, today!

FULL PLAYLIST
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/095

//YOUTUBE VIDEO

TITLES
"The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

//SONY ZVE-10
https://walmrt.us/3IyaDWv

TAGS
//VIDIQ
https://vidiq.com/hybrid

DESCRIPTIONS & LINKS
//ONLINE MESSAGE EXAMPLE
https://www.youtube.com/watch?v=uVc2Ij_Wo9w

//DIGITAL NOTES (YOUVERSION EVENTS)
https://my.bible.com/events

CHAPTERS

THUMBNAILS
//ADOBE TUTORIALS
https://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu

//CANVA
https://www.youtube.com/watch?v=g0FQWvKjP_E&list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw&index=2

CARDS
💥 [LIMITED TIME OFFER] Video Editing for Youth Pastors💥
https://www.hybridministry.xyz/articles/editing

💥 [LIMITED TIME OFFER] Social Coaching for Youth Pastors💥
https://www.hybridministry.xyz/articles/coaching

//TELEPROMPTER
https://walmrt.us/4a6ZJU1

END SCREENS
//MOTION ARRAY
http://www.motionarray.com

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

======================================

🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym

📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

📹 "Adobe Premiere Pro Presets for Animating Layers"
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

--------------
🕰️TIMECODES
00:00 Youth Pastors are Content Creators
01:48 Creating Captivating Titles on YouTube
04:57 Adding Relevant Tags
07:07 Creating Descriptions that Matter
11:00 Create Chapter and Timecodes
11:55 Eye-Popping Thumbnails
13:14 What are YouTube Cards?
15:44 End Screens on YouTube

--------------
✍️TRANSCRIPT

00:00:00:00 - 00:00:38:18
Nick Clason
Mr. Beast, Dave Ramsey, Sean Cannell and you? What do all four of these people have in common? Well, all four of them, including you, by the way, are a content creator. And if you're a youth pastor, you are in the content creation business and maybe not yet creating online content, but you have the skill set necessary because we right now are in a playlist linked right here at the top of the screen where we are talking about YouTube for youth ministry.

00:00:38:18 - 00:01:07:10
Nick Clason
And if you've done the things that we've talked about in this playlist so far, while you start pre-recording your messages and you start scoping them out ahead of time, and you start with the idea of posting them to YouTube, which, by the way, right now I'm offering a very limited time free editing offer. So if you pre film your messages and you want to send them to me, once you get to the whole kind of editing part, which tends to be what trips people up on YouTube, I would be happy to do that.

00:01:07:10 - 00:01:28:24
Nick Clason
Click the link down below in the show notes and reach out and let me know and inquire if those spaces are still available. But you know, content is one thing, right? Like creating the content, shooting the content, even posting the content, right? But when you post it, there are actually some pretty incredibly important things that you need to make sure that you are doing.

00:01:29:00 - 00:02:00:16
Nick Clason
And we are going to talk through all of those things today in this video where we are talking about your titling, your tags, your description, the links that you include in your description, how to make chapters, thumbnails, cards and end screens. I know it seems overwhelming, but let's hang out and let's dive into that today. So if you head on over to YouTube, once you've created an account and you click create and you click upload video, you will get a screen just like this and you will click select file.

00:02:00:16 - 00:02:20:11
Nick Clason
And then you will begin uploading it. And once it begins to upload on YouTube it will look like this. So this is from episode 93 on video editing. And so I've already input all the details. But if you are watching, on YouTube right now, you'll see this. If you're on a podcast catcher, head to the link in the show notes and scrub ahead to this section.

00:02:20:11 - 00:02:41:23
Nick Clason
But you will see right up here at the top your title. Now, this is what most people do in churches. This is certainly what we did in church, especially when we started in the middle of the pandemic. We had a show, it was called unscripted and we would, have them classify by seasons, which I thought was pretty cool and pretty innovative.

00:02:41:23 - 00:03:16:01
Nick Clason
So we would say like unscripted season two episode four, which was great for us as far as indexing and titling and categorizing. However, think about this. If we had a lesson on unscripted that week and unscripted was every single thing in the, show. So that included like the game and the worship and all the thing. But like, if we had a message on suffering, let's say, like it would just say season two, episode four, there was no titling there that, you know, indicated, what the actual topic was of the message.

00:03:16:01 - 00:03:38:00
Nick Clason
So your title, just like your thumbnail, both are really important as far as communicating to your audience what your video is going to be talking about. And so if you're in church, a lot of times we do this in churches where in the middle of like a series and we're like, David series, sermon three. Right. Which like, that's great.

00:03:38:00 - 00:04:00:27
Nick Clason
And you can actually on YouTube really easily include your series into a thing called a playlist. And so they can all be included. David, you know, can be included into a playlist, but talk about what you're talking about, you know. So if you're talking about David and Bathsheba, maybe your title is like coming back from Giant Mistakes or leaning in to God's grace.

00:04:00:27 - 00:04:25:14
Nick Clason
Right. And I'm going to talk to you in just a minute about ways that you can figure out the best words and the ways to title these things. But very simply, if you make this small shift from just creating it for your church people, where you're explaining, like David, you know, message three and instead shifting it to like what the actual topic is like, that is going to be one major and massive shift.

00:04:25:14 - 00:04:50:10
Nick Clason
And in my completely free e-book, which is linked right here on screen with a little bit of a rebrand, new new title, we are now switching the name if you've already downloaded it. Still the same content. I just changed the title to The Complete Hybrid Strategy Guide. and we actually talked to you, in this e-book in detail for you how to start pre filming your messages and how to get going on YouTube.

00:04:50:10 - 00:05:08:10
Nick Clason
So maybe you've been watching this playlist, but if you download this e-book it will be kind of your step by step guide to starting to create content on YouTube. Once you get past your titling, there's another really important part. And it's all the way down here at the bottom. it's passed you a little description box. It's pass it thumbnail thing.

00:05:08:12 - 00:05:28:26
Nick Clason
It's pass your playlist selector and it's in this area here called tags. Okay. Now you'll see right here on mine I have these little like, ranking things and that's from a service called vid IQ which link down below is a vid IQ link if you're interested in grabbing that for a free trial or for a period of time.

00:05:28:28 - 00:05:48:25
Nick Clason
But this will help rank what some of your tags are. So if you are talking about David and Bathsheba, you might write in David and you might write in Overcoming Sin, and you might write in God's restorative grace. And just these tags, these are ways in which people, that search for things on YouTube. Because, remember, YouTube is owned by Google.

00:05:48:25 - 00:06:12:24
Nick Clason
And so people are going to YouTube and they are searching things like they went on Google, for example, how do I come back from a massive mistake that I've made and maybe your video on David will actually help communicate that. Or maybe someone's looking for some research on David and they're saying, hey, I want to know, like, when were David and Bathsheba like, you know, what year did David and Bathsheba take place or something like that?

00:06:12:24 - 00:06:32:05
Nick Clason
I don't know, but just begin to think like the people that are searching on YouTube. And so you may answer certain things like, you know, how to overcome sin, but you may also answer David and Bathsheba, you know, whatever year it was or something like that. And so you can put some of those things in. And this little plug in here is from vid IQ.

00:06:32:05 - 00:06:54:24
Nick Clason
And so I have that plugged in right here at the top, watch some of my stats and gives me kind of some, some analytic type stuff. And so it also can give me you know, some, some suggestions for tags and stuff like that. And so if you are interested in that, something like that, you can get that for a pretty nominal, pretty minimal fee and also a trial to go ahead and get the ball rolling on that.

00:06:54:24 - 00:07:14:24
Nick Clason
You should definitely check that out. But tags are pretty important. And you'll see that it has, 500 potential characters. So whatever you do, try your hardest to, get your tags filled all the way out to as close to 500 tags as possible. after that, I want to talk here for just a minute about the, description section.

00:07:14:24 - 00:07:33:13
Nick Clason
So the description section, this is where I include a lot of, like, relevant links. And so if you're watching on YouTube and you're watching my video right here, this is my, you know, hey, I'm offering free editing right now, so click that link. And since that's one of my main kind of call to actions out of this message, out of this video, like, I want you to click that.

00:07:33:13 - 00:07:50:29
Nick Clason
I'm putting it right up at the top. I also have my strategy guide right here. and you can also grab that as well. then right here, this is like just a description. So just think like think like a little mini, you know, paragraph two paragraphs, three paragraphs, kind of blog post. So same kind of idea as the tags.

00:07:50:29 - 00:08:19:13
Nick Clason
But this one is you're typing it out. You're typing it out, for the audience that may find it because YouTube and the algorithm, they're always crawling every single piece of text and every single piece of content from the video. So all the captions that you have, all the words that you say, all the things you write, all the tags you have, all the title that you have, all those things go into account as people are searching and looking for different videos on YouTube.

00:08:19:13 - 00:08:37:26
Nick Clason
And so, just fill this thing out and I'll show you an example. if you are watching on YouTube, you can see me navigating over to it live time right now. But our student ministry YouTube account, and you'll see that we have every single one. We have, a next step. So this just takes us to we use, Church Community builder.

00:08:37:26 - 00:08:58:27
Nick Clason
So this is our digital Next step card that's included in every single description. And we have a thing called digital notes, which students can use to follow along, both live in the room and also here on YouTube. And so, this is free a free service from the YouVersion Bible app. It's just a way to continually make things more hybrid in your space.

00:08:58:29 - 00:09:18:28
Nick Clason
and so look, you look we're talking about David this week as well on this episode. and so this is just an example of a couple of links that you can include. And I like to try to include every single, next step, every single link into here, into the digital notes. And so, you know, right here it says Ready to surrender Control.

00:09:18:28 - 00:09:40:27
Nick Clason
Let us know by taking a next step. This is the exact same link as the one I just showed you, right. It takes it out to that next steps form as well. And so we're all this is like our final last step. And so in my sort of like ultimate strategy guide I'm posting fun shorts that people will find as I'm posting spiritual shorts so that people will be inspired, that then push to our long form content.

00:09:40:29 - 00:09:55:26
Nick Clason
So then they go watch a long form version of our video, and then that drives them to a next step, and then they take the next step here. And that's how we capture and gather their information. That's how it is in a pie in the sky type of world. It doesn't always work that way. You know that as a youth pastor as well.

00:09:55:28 - 00:10:14:06
Nick Clason
But this is how I can reconcile and say like, this is why we post fun content. This is why we post short inspirational shorts, because we're driving to this long form version of our video, which is then driving toward a next step which allows us to capture information from students, gather their their info and follow up with them, and ultimately disciple them.

00:10:14:06 - 00:10:36:04
Nick Clason
Right. And so that's that description. Place is also where you can include, the links like, you know, digital notes. If you want to do that, feel free to borrow that, steal that. You use that in your own space, or in next steps form or whatever the case may be, if you are not, you know, like if you're, not a youth pastor and you're also just looking to post videos on YouTube, that would be where you might post things like affiliate links and whatever.

00:10:36:04 - 00:10:55:02
Nick Clason
And so you'll see that for me as well. Like right here, these are my show notes. And so these are different things like you know this it takes you to the show notes on my podcast page. This is you know we talked about Cap Cut, DaVinci resolve, Adobe Premiere Pro, Final Cut Pro, some other links about growing as an editor, tutorials, limited time offer.

00:10:55:04 - 00:11:17:11
Nick Clason
Here's all my socials. Here's some other freebies. Here's some affiliate links, like so. All that stuff is kind of chock full in there. But then this is another really important thing. This is really, key thing to do. I think when you're posting videos to YouTube is create chapter and time codes, and all you got to do is just add them right here in the description.

00:11:17:11 - 00:11:39:21
Nick Clason
If you're watching live on YouTube, you can see that. And I just go back through the video and I watch it manually, and I type out when I started talking about each of these things. And if you are watching on YouTube, you'll see down below. I'm also now starting to highlight that on screen with some text right? So that whenever anyone's watching, they can scrub ahead and see what I'm actually talking about in each section of the video.

00:11:39:21 - 00:12:00:15
Nick Clason
Because I don't know about you, but there are some times where I don't want all the fluff at the beginning, I just want the direct answer. So YouTube helps index better when you include chapters, and just by putting them in there, YouTube will auto break that up and it will, create chapters and create divisions within your video for the people in your in your space that are watching it.

00:12:00:17 - 00:12:27:20
Nick Clason
beyond chapters. the other thing that is really important, probably just as important I would say, is the title is your thumbnail. And so your thumbnail is very simply your, your, your like first impression, right, of what's going on. And so, a lot of experts say you want anywhere from, 2 to 6 words on the thumbnail, as little as possible.

00:12:27:21 - 00:12:51:07
Nick Clason
Because think about if someone's scrolling through on their phone. They're just getting a small image of it. So you want it to be enough to incite curiosity that will cause someone to click on it and then get started on your video. And so rather than David, invest Sheba week three of the David series, your church name in your, you know, date that you preach it or whatever.

00:12:51:10 - 00:13:14:20
Nick Clason
Like just simply post like, you know, returning to God. Something like that. Right. And you can put, like a screenshot of yourself or a screenshot of whoever's speaking and do some graphic editing. With that, you can use things like Adobe Photoshop. You can use things like Canva, links to those all down in the description of this podcast episode.

00:13:14:22 - 00:13:20:01
Nick Clason
but you can use some of those things so that you can create a good first impression.

00:13:20:01 - 00:13:35:08
Nick Clason
One other, couple other kind of like next level sections. And you'll see here, here's my vidiq optimize score. there are a couple of things here that I have not, you know, like, they don't they don't think my titles very easy to understand.

00:13:35:10 - 00:13:53:06
Nick Clason
but one of the things that can help increase your score is adding things like cards. And so you get one card per playlist. And if you're watching this video, I did it right, the very top. Right. So we're in a playlist called YouTube for Youth Ministry. In this video I did it as well. I did it at 45 seconds.

00:13:53:13 - 00:14:09:28
Nick Clason
And so I'm just highlighting like, hey, you're in the middle of a playlist. If you want to go back to the beginning, catch up, or you may reference another video from another time. Maybe somebody, doesn't want this video that you're talking about, but you can help point them out to another type of thing that they may be interested in.

00:14:10:01 - 00:14:33:04
Nick Clason
It'll show up on screen, similar to something like this. Someone can click on it while they're on YouTube and take them to another video on YouTube. Sean Cannell has, a Ten Commandments for YouTube. And one of the things is keep people on YouTube's platform as long as possible. At least that's YouTube's cool, right? And so, all these things help help you rank better.

00:14:33:04 - 00:14:54:19
Nick Clason
So that's an example of a card. You get one of those per video. And when you're pre filming you can write that in. And if you're using a teleprompter like we had talked about in a previous episode, linked to a teleprompter down below in the show notes. Grab that. But you can write that in so that you make sure that you include the card in your video, but you can, you know, kind of point to it.

00:14:54:21 - 00:15:12:28
Nick Clason
and here's like a little hack, like if you are filming direct camera, if you point with your left finger, it'll pop up right here on top of your screen. A lot of times I'll add a sound effect and maybe like the thumbnail of the playlist or the video I'm talking about, and pop it right in right where my finger comes in, and also have it come across right above it as well.

00:15:13:00 - 00:15:33:11
Nick Clason
That's just a little editing thing. And again, if you're interested in editing, reach out to me down below in the show notes. but finally the last piece. And, you know, also, by the way, hey, listen, here's the thing. Maybe you don't have a budget for editing and you're like, I want to do this. and I'm going to learn editing, but, like, I just I need someone to help me walk through this.

00:15:33:11 - 00:15:53:19
Nick Clason
Like, I'm also offering some coaching right now at a smaller rate. for sessions of coaching, just a few. Just a few bucks. If that's something that you're interested in, I can help you go from wherever you are and start making progress on your hybrid strategy today. And then the final piece that you want to include is your end screens.

00:15:53:19 - 00:16:17:29
Nick Clason
And it's the same concept as the card where you want to keep people on the YouTube platform. As long as possible. You'll notice on, this video here, I included, four different end screens. I have, and this is, this is a little hack. I often, dovetail onto the next video on my on my playlist, but this is the most recent video I've uploaded.

00:16:18:03 - 00:16:36:27
Nick Clason
And so right now I don't actually have the next video on my playlist. all the way edited and all the way uploaded to YouTube. And so right here, this is just a placeholder once I upload, video 94, this is video 93. Once I upload video 94, I'll go back into here and I'll replace this video right here, which is called video, which is best for viewer.

00:16:36:27 - 00:17:03:04
Nick Clason
That's YouTube's algorithm doing its thing. And I'll add video 94. Now you might be thinking, Nick, aren't if I post it and I say next videos on screen and it's not uploaded yet, won't that be a problem? And yes, for that like one week or so it won't be there. Okay. But from that moment on, once you upload or the the second video on the playlist goes live, it will live there on for the rest of eternity and time.

00:17:03:04 - 00:17:29:12
Nick Clason
And so one of the things we got to start getting, getting used to as youth pastors and people using the internet is that YouTube will live on in perpetuity forever, as long as you keep it up there and so. Well, the people that watch your video now, for your church, maybe in the series with David and Bathsheba, when you move on to the next section of the The Playlist and you're talking about David at the end of his life, and that's video number four.

00:17:29:15 - 00:17:51:09
Nick Clason
If people discover this a year down the road, two years down the road, ten years down the road, they will have access to that next video. And you can serve the people on YouTube forever. And that's one of the beautiful things about you and I as youth pastors, becoming content creators is that we can, effectively reach more people than just the people in our direct physical care.

00:17:51:09 - 00:18:10:14
Nick Clason
And that's one of the reasons I think going hybrid as at least one of the other benefits and I don't even think it should be the main or primary benefit of what we're doing, but it is at least something that we can use and utilize to our advantage. I also oftentimes include the playlist on here and the subscribe thing as well.

00:18:10:14 - 00:18:26:14
Nick Clason
And so you can add those to the end of your video as well. You can create a little Endor screen like I do, which has like little placeholders. And you just pop the video right in there. You can use something like a motion or a.com to find a thing like that. Speaking event screens. You will see right here on screen.

00:18:26:14 - 00:18:45:19
Nick Clason
If you're watching on YouTube our next video, which is the importance of playlists and courses. And so we're going to talk in depth about those. How do you utilize them and the advantage that you and I as youth pastors have, and how playlists are the perfect solution for us in our churches, in our youth ministries. So go ahead and check that video out.

00:18:45:19 - 00:18:49:08
Nick Clason
And don't forget, and as always, to stay hybrid.

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DESCRIPTION
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🛠️TOOLS
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👉 STAY CONNECTED
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick

Website: https://www.hybridministry.xyz

📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/068

//ADOBE EDITING TUTORIAL
https://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu

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🕰️TIMECODES
00:00-02:26 Church & Social Media are Changing
02:26-04:10 The Ultimate Done for You Resource
04:10-10:18The Best Youth Ministry Strategy for Churches
10:18-21:01 Viral Reel, TikTok and Shorts Strategy for Youth Pastors

21:01-25:55 3 Video Editing Solutions: The 3rd One will Blow your Mind!

✍️TRANSCRIPT
Try Transcribing for Yourself at Rev.Com
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Nick Clason (00:00):
Social media and the church is changing. Maybe it's even changed all the way with Gen Z and Gen Alpha using their phones greater than any other screen-based device combined. Churches are adapting and they should, that's not a bad thing. They're looking for ways to reach the next generation. And I see all kinds of programs out there offering for you as a youth pastor or church leader done for you. Social media resources, heck, I even have one. But what I think is the difference and what I think is really important is that mine is custom. Mine puts you in front of your students, puts you on camera and lets, it allows you to be the face and the voice and not just a bunch of static standard and irrelevant graphics. Because I think a lot of times we allow our social media to just be an additional announcement portal.

Nick Clason (01:01):
It's an extension of our website or it's almost like an email newsletter. Hey, don't forget about this, don't forget about that. But it is changing. All of that is changing because we are in this digital moment. Because here's the thing, you can now reach teenagers and the students that God is already entrusted and placed in your church or in your ministry with the message of hope of the gospel of Jesus and to help them understand and come to a full robust relationship with him. And so the way you might be asking which social media is changing, social media has switched from event-based or post based or who you're following, algorithm to discovery-based algorithm ushered in by TikTok during the pandemic with short form, vertical based video. The algorithm has switched into one that is focused on discoverability. And so in this three part video, I'm going to walk through not only the strategy that you should have for your church social media, but in addition to that, the viral short form video framework for reels, YouTube shorts tos, and finally editing, which is often the hardest part. So make sure that you stick around to the end of the video because I have an editing solution that can take this and take your entire strategy and make it happen in one click too. Good to be true. Let's find out.

Nick Clason (02:27):
Well, hey everyone, my name is Nick Clason. I am the host of the Hybrid Ministry Show located as a youth pastor in Dallas Fort Worth the D F W area, but I have been in youth ministry across five different locations, primarily in the Midwest now here in the south for over 12 years, going on 13 years here soon. And I'm on a mission to help churches embrace digital, not as a replacement for the in-person moment, but to realize that digital and hybrid ministry is a relevant and real option to help reach students and also help disciple the students that God has entrusted into your care. In fact, as I mentioned earlier, I have a resource 40 free done for you resources, and I want to have you check that out because it is a turnkey P D F ebook that you can just take and turn and start to implement.

Nick Clason (03:16):
It has ideas and resources and video options that you can recycle week in and week out, whether you have a full team of students, staff, or whether you are a volunteer youth worker and you want to pull in some other volunteers or some students to help you accomplish this mission. And guess what the good news is, almost all of it can be done completely on your phone. Click the link down in the show notes to grab your copy of it. And hey, I also want to let you know that as we're about to dive into this video, likes are free and subscribed are even less of a barrier to entry. And both of those things would be incredibly helpful, not only to me, I really do appreciate it, but also to help us get this message out there to others who need to hear it and who are also in the trenches just like you and just like me trying to fight through and figure out this digital media stuff together.

Nick Clason (04:10):
All right, so social media strategy. My social media strategy is to film your messages ahead of time. Now what do I mean by that? So if you're anything like me, you get a curriculum or you plan out your messages and every single Wednesday night or maybe Sunday night or maybe even Sunday morning as well, you are teaching some sort of content. Now in my context, we meet two times a week. We meet Wednesday nights and then we meet Sunday morning for group-based discussion. And so on Wednesday night we introduce the topic and that's where we have our more traditional kind of message type of thing. And then on Sunday morning, we dive a little bit deeper into that concept and that content, and that's where the students discuss it in a small group connect group type of format. So the Wednesday night message is the main and primary message for the week.

Nick Clason (05:01):
And so what we do is we deliver that message live and in the room. Now, COVID I d had all of us doing some sort of digital or hybrid version. Most churches in America were able to upgrade their livestream capabilities. They have a better board, they have good cameras in the back of the room now to be able to capture their pastor's sermons. And if that upgrade happened in your context than what I want to recommend is that you capture your messages right then and there if it is good enough. Now, if you're like me and I'm at a pretty big church, but even still our student space does not have the tools that it takes to capture a video live, not for even livestream purposes, but even just capture the teaching concept. So what we've decided to do as a team is to sit down very similar to what I'm doing right now on this video and look direct to camera and deliver the message.

Nick Clason (05:59):
We use a teleprompter. We've built out a full studio one day. I'm going to share that all with you, how we do all of that, but essentially script out our message, deliver it direct to camera, and then we edit it and post it to YouTube. Now, you might be thinking, I don't have any editing abilities. No problem. We have a complete crash course playlist, Adobe Premier Pro and Adobe Photoshop to help get you up to speed on that if that's something that you're interested in or just simply capture it and do some minimal and basic editing and something like iMovie or Cap Cut or Windows movie maker that you already have installed on your device or pass it off to a student who likes doing this because they're good at it as well. But so that's my recommended strategy. In addition, there's all kinds of other social media type stuff, but the bedrock, the framework, the thing that you can derive all of your other social media content off of is your weekly message.

Nick Clason (06:58):
Now, if in your context you deliver two teachings or you have multiple different teaching type of settings, just pick the one that's your most basic sort of student ministry sermon so to speak, and maybe consider finding a way to tie your different environments together so that you're not in one curriculum on Wednesday and one curriculum on Sunday. Odds are even if you are in that sort of setting, one is a little bit more deep and one is a little bit more for your wider audience, I would say pick your wider audience. One, you can post that on YouTube and you can even start to explore and get a little bit better at keyword, ss, e o, search, all those types of things. And that's going to help you get that message of hope out to the people that are on YouTube watching and looking for messages.

Nick Clason (07:44):
So with that strategy in mind, and again, I detail and outline all of this in my ebook, if you want to know what I do for our social strategy, which does include direct to camera messages, you can grab that link in the show notes, like I said, but I also want to let you know this is that the other advantage of pre delivering it is that by the time I actually get to the moment where I'm going to deliver the message live in the room, everything's done, graphics for it are done. I've already prepped and practiced for it. And so to get up there and deliver it is a breeze at that point. Prior to that, putting all the work in, writing it, fully, transcribing it so that I can put it on teleprompter and read it while it's going in front of me, that's a lot of extra work, but by the time I'm ready to deliver it, I am done.

Nick Clason (08:32):
So it helps you even get a little bit ahead in your student ministry rhythm, and it also helps give you something really, really beneficial and useful for social media based content. Now, here's the other thing you might be thinking like isn't a YouTube video, isn't it supposed to be a little bit shorter? Yeah, YouTube videos work best between 10 and 15 minutes or right in that range. There's all kinds of different and analytics that people have gone into to parse that out. But just take my word for it, 10 to 15 minutes. And in the room we teach longer. We're like 20, 25 minutes or so. We include some more elements where they kind of turn and talk and maybe when I do a turn and talk type of moment live in the room when I'm doing on YouTube, I'll say something like, Hey, calm it down in the section below.

Nick Clason (09:16):
So I'm tweaking it and optimizing it to be for social, to be for YouTube. So I'm using things like in this video series as opposed to in this teaching series. So I'm tweaking and adjusting my language and even my approach just ever so slightly to be optimized for an online audience. However, I'm still delivering the same biblical content, the same outline, and the same message and motive sort of from scripture. So that's going to help you if you are willing to adopt, if you're willing to put the work in. And I recommend that you do and listen. Maybe you're like, Hey, I don't know. I don't have the time. I really don't think I can get to it. What if you tried it for just one series? See what one series did, and it's going to take some time. I know you're going to have to look ahead on your calendar and budget for it, but if you do, I think you'll be pleasantly surprised at the benefits that it's not only going to give you, but that it's also going to add to your hybrid experience.

Nick Clason (10:12):
But let's move on and let's talk about what we do after we pre film our messages. So after we pre film our messages, now we're going to clip those messages up into small short form reels, TikTok, shorts, content. Now, you might be thinking, I'm not on any of those platforms. Odds are you are on Instagram and if you're on Instagram, yes, Instagram has the feed, but they also have stories across the top and then over to the right of the search bar at the bottom or the action at the search bar button. The ad content button is the reels section. And reels are huge on Instagram right now. In fact, the c e O of Instagram. So we're no longer just a photo sharing app. Short form, vertical based video is king on social media. So whether even if you don't have an active TikTok account or a TikTok account at all, you can post directly to reels and maybe you don't have a YouTube account set up yet.

Nick Clason (11:09):
If you're going to pre film your messages, I recommend that you post those to YouTube. And YouTube also now has a functionality with short form, vertical based video called shorts. And so you can post shorts and reels and you can duplicate that strategy and have enough content for both of those things posting identical content on both of those platforms. And if you do have a TikTok, great boom, just add that in as well and post a TikTok post to Instagram, post to shorts, and hey, even if you want to cater to the old people post on Facebook as well, and you can do all four of those by using the exact same piece of content. Again, I outline that in my 40 done for you resources. But that being said, the bedrock of that foundation is going to be your teaching strategies. So I post three teaching videos per week.

Nick Clason (11:56):
You can make it five, you can make it eight. I'm going to tell you how you're going to be able to do that here in just a minute. But you can do a few reels from your teaching content depending on how many you do, depending on your flow, your outline or whatever. And then just fill in the gaps with some other things. So you can do Wednesday night, Sunday morning recaps by just getting two to five second videos, stitching them together using the auto cut feature directly in TikTok using Cap Cut. You can do an Instagram, you can do a YouTube, whatever the editor of your choice is, if you haven't started exploring them, open 'em up, give 'em a shot, add some music to it, and boom, you're done. And then once you post it in one of those, simply search for a TikTok downloader without watermark on your browser.

Nick Clason (12:43):
Paste the link in there, download it, go post it to Instagram reels. Go post it to YouTube shorts. If you did it in Instagram, search for a reels downloader without watermark. If you did it in shorts, search for a shorts downloader without watermark and then post it in the other two or three places that you're going to be using it. So the 40 done for you resources, I outline all of that. Again, link in the description, go grab that. But I'm going to tell you how you can get those shorts in one click, literally one click if you sit down and if you pre-fill your messages, then there are resources out there now, especially AI powered that can help deliver for you, done for you and take away some of the editing headache that we're going to have. And so what you need to know is that while we're doing these reels, I want to help show for you right here right now, the viral framework. Okay? So there's kind of like five different things that are important when it comes to a viral reel. So you got to think on social media. What you're always trying to do is you're always trying to get people's attention, so you got to be mastering the stop the scroll. That's the goal is you got to get people to stop swiping through because they're swiping through at a quick rate. They're deciding in one second or less if your video is worth it. So if you take a big breath,

Nick Clason (14:07):
Hey everyone,

Nick Clason (14:08):
Boom, they're scrolling past that. You got to dive right into the video and just editing can take care of that. You can take your big breath in the room, you can take your big breath as you deliver on camera, Hey everyone, but clip right there to the hey everyone. Or better yet not. Hey everyone. Tonight we're going to talk about does God really love me? Why don't you just go to, does God really love me? You see how that's a much better stop the scroll, a much better hook. The other thing is if you are clipping little snippets and segments out of a full 10, 15, 20 minute long form video, you're going to be dropping people into the middle of a video that already has context around it. So create a moment for context on the screen, fly in a text that says that gives them context for what you're talking about, discovering God's ridiculous love for people, unleashing the power of the Holy Spirit in your life, helping make an impact in your life, becoming liked and loved by those around you.

Nick Clason (15:07):
You know what I'm saying? Having that in there so that that's going to peak interest and curiosity. And then as you're actual talking to the camera, that context is there just literally on screen. You can go right over your head. You can go right down here. I mean, if you're watching this on shorts right now, you're probably seeing texts kind of all over the place that's going to help the viewer know what's going on. You're going to help them understand the context of the message and where you were, and then now where you're going to be taking them. The other thing, the must do thing on social media right now, especially short form, vertical based video, if you ignore all the other things I'm telling you, do this thing, caption your video. Captions are amazing. Everything now on TikTok, Instagram reels and YouTube shorts, all the text both in the captions, like the actual captions of the post, as well as the text captions on the screen, all of that is being indexed in search for search engine optimization so that the people that can search things, they may stumble across your video if you have the captions on screen.

Nick Clason (16:16):
There's also a wide percentage of people who are in positions sometimes where they are watching reels without sound. If you don't have captions, you miss out on that entire audience of people who are trying to watch it. Imagine if a teenager opens up their phone to watch you at school, but you don't have captions on it. Boom, they're going to keep moving if you do, you least give them that option. Now, do I recommend that teenagers watch reels and shorts on their phone at school? No, not at all. But I do recommend that you include captions on your videos. The other couple of things is number four, a relevant hook, something that's going to keep them. Again, remember they're making that decision in a second two seconds on short form, vertical based video. So try and script out craft out a good hook. Again, if you're clipping this from a message, you may have to find ways to add hook type things in your message as you're going that don't seem awkward and clunky, but that you're weaving in naturally.

Nick Clason (17:12):
But then you can go and find those spots and boom, clip, clip, clip, clip, clip, and then create this framework for viral short form, vertical based video. And finally, if you have the ability, if you can edit sound effects, those things change the game. If people aren't paying attention, plop all kinds of different things where things are flying on the screen, the sound effects help drive people's attention back to the screen. Back to the screen. I want to give you an example. The other day I was watching a video that I had just edited. It's one of my favorite frameworks that we do. I detail and outline it in my 40 done for you. It's called Drafts, okay? And so what we'll do is we'll just draft anything. So I might be like, Hey, let's draft Avengers. And so me and another person will just go back and forth, and so my first pick obviously would be Thor, who would your first pick be?

Nick Clason (18:03):
Let me know in the comments down below. And then that person, you probably pick like Spider-Man or something. It's like, okay, great. I'm going to go back. I'm going to pick Captain America now. Who's your second pick? Now, let me know in the comments below. You probably like, I don't know, black Widow. Great, that's fine. She doesn't have any superpowers, but she's amazing. My third pick is going to be the Hulk, who's your third pick going to be probably Drax from Guardian to the Galaxy. That makes sense. He's hilarious, but I wouldn't pick him. Now I'm going to add Iron Man, because you left him off for so long and you're like, okay, great. I'll take Wanda Max off. She's super powerful. That's great. I'll take her husband vision, who's dead in Wanda Visions, and he's also super powerful. And you're like, okay, I will take the og.

Nick Clason (18:44):
I can't even think of one right now. Maybe you'll take a rocket from Guardian to the Galaxy and you got your team. I got my team now whose team's better? Let us know in the comments down below, you do that live with the person. You have commentary sort of in between. You film it for two, three minutes. You clip it down to shave it for time. You go shorter, shorter, shorter, as much as you can. Anyway, I did a draft. I was rewatching it on my phone. My kids were around me, they were watching tv. And then I saw a Mr. Beast video that had a interesting thumbnail and it was a short, and I clicked on it and he said, this is Puffer Fish, the most poisonous fish in the world, and I'm going to eat it. And as soon as he said that, my son across the room goes, wait, what gets up comes over to my phone.

Nick Clason (19:36):
And I just wanted to highlight, I think our hooks for our student ministry social media are good, but I played that video where it's like an AI generative voice that says Drafting Avengers. And then we start going back and forth. He didn't care. Mr. Beast gives his hook. Boom, he's instantly hooked. Mr. Beast has years and years of experience and has absolutely crushed of the game in doing this. And so I'm not trying to say that I'm some sort of Mr. Beast knockoff or anything. I'm actually trying to point out that Mr. Beast is amazing at this, and we can learn some things from him as far as crafting good hooks and stopping the scroll. But he does such an amazing job, and so watch what he does. Look at the amount of B-roll that he does, the amount of text he does, how quick he's moving things, how he's moving people's attention along so that they don't get bored by his video and how he's grabbing their attention, how he's literally grabbing their attention from across the room to get them to come up and over and watch his video. Now, you and I we're not in there to make money. You and I were in there to share the message of hope of Jesus, which is meaningful, impactful, and powerful and worth it. And so I think you and I can hone in on this skill, but I'm going to give you a one surefire way in the next section that you can just do this in one click. It's going to change the game. Let's check it out.

Nick Clason (21:02):
So one of the ways in which we do this, we craft this viral framework, is we need an editor. You don't have to edit, but if you edit, your videos will be better. It's just the way it is. So I'm going to give you three tools, three kind of options to explore. The first one is Cap Cut. Cap Cut is a free editor owned by TikTok. They have a mobile device or a mobile app for your device, and then they also have a web-based browser that you can use on just like a computer. So you would import your video into Cut, and you would use that to start editing it. You can edit it in its long form version if you want to do that. And you can also edit it for vertical based video. So nine by 16. Okay. Additionally, it's going to have a little bit of a learning curve, but has a ton of free resources on there, text editors, sound effects, transitions, things that are super next level cap cut has done an amazing job and they made it really, really easy and really, really accessible.

Nick Clason (22:10):
The second option is one that is going to require a little bit of a higher learning curve. I mentioned it earlier, but my complete crash course on Adobe Premier Pro and Adobe Photoshop. It's a three-part playlist that will help walk you through how to edit a long form video, how to edit a short form, vertical based video, and then how to create graphics using Adobe Photoshop, and then how to kind of put all of that together. It's worth it. It's expensive. I think for churches. It's something like $34 per month for two users using the Adobe Creative Cloud, but that's going to get you access to Adobe Premier, Adobe Photoshop After Effects, InDesign, Adobe Audition, like all the things that you could possibly need in the Creative Cloud is available for you under the Creative Cloud umbrella for that cost. It's hefty, it's a big jump, but this next one is free, completely free at least for trial version.

Nick Clason (23:11):
And I have the link down below in the show notes. It is called Opus Pro. And here's what you do. You film your long form video, and then you upload it into Opus Pro, and then it takes a minute to upload, and then it takes a minute for it to analyze it, but you can upload it and then click submit and then walk away, and then you'll get an email when it tells you that it's ready to go, so you don't have to sit there and kind of babysit it anymore. And then it'll give you 10 to 14 viral videos with captions on screen and graphics, as well as the option for an intro context, sort of like hook type thing. And it will do it all for free up until you use that all of your credits. And then I just bought Opus Pro at my church for $119 for a year worth of content, which is pennies on the dollar.

Nick Clason (24:08):
And so if you don't want to use it, it has a watermark. The watermark looks like this. So you can make that decision if you want that or not. But if you pre-fill your messages, and if you take my 40 done for you ideas and fill in things like drafts and some of the other ideas I have for you and you use Opus Pro, then you can filter in the rest of your content on your social media calendar. If you want to do 5, 10, 14 different posts on your social media throughout the week, one or two, maybe even three if you want to be super aggressive. But I recommend one or two posts per day video based on all the platforms, and Opus will help fill that. In fact, if you get 14 from Opus, you can do all teaching clips two a day every single day, all the way throughout your week.

Nick Clason (24:58):
I detail and outline how to do all that in my ebook, but Opus is an amazing free resource. Like I said, link down below in the show notes to help you fill that strategy out. And best thing of all is it does almost all the things that we talked about for creating a viral clip on social media. And here's why this matters because students matter and people matter to Jesus, and they're spending an exorbitant amount of time on social media, and there's a lot of bad things out there, but there's also the opportunity to redeem it for good, which is why I believe that every youth ministry needs a strong social media and digital presence. And that video is going to be linked right here on the screen. Make sure that you check that out. We're making digital discipleship easy and accessible. Don't forget, and as always, to stay hybrid.