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🕰️TIMECODES
00:00 The 4 Part Grading Scale
00:41 Pack 1 - Life.Church
02:14 Pack 2 - Pack 2 - DYM Monthly Member Pack
05:23 Pack 3 - Youth Ministry Drop
07:03 Pack 4 - Sunday Social
08:59 Pack 5 - Brady Shearer & Nucleus
12:22 Pack 6 - Sermon Multiplier
14:44 Pack 7 - Seasonal Social Media

--------------
TRANSCRIPT
00:00:00:05 - 00:00:26:28
Nick Clason | Hybrid Ministry
I tried every youth ministry social media pack that exists or or at least that I could find through a quick Google search. And this is what I found out. Now, here's the thing. I'm going to be evaluating based on these personalization reels and shorts and cost. And we're going to see who goes and takes the cake. So I have seven different social media packs.

00:00:26:28 - 00:00:49:05
Nick Clason | Hybrid Ministry
And I want you to stick around to the end because I do believe I have uncovered and I've found the best social media pack for youth ministries in the world. Let's go. Okay, so this first one here that I found again, just remember a quick, simple Google search. I found a life church, which is, their open platform.

00:00:49:07 - 00:01:12:20
Nick Clason | Hybrid Ministry
It is free, which is amazing. But one of the things I noticed when I actually clicked in on it was that it just very simply was a, a standard quick graphic pack. So this isn't even really a social media pack as much as it is some social media images to post to your social media. So is it's a ten like it's free and you can grab it.

00:01:12:20 - 00:01:34:13
Nick Clason | Hybrid Ministry
But if you want to edit it, like if you want to put your actual student ministry like students and pictures on there, like it's maybe like a one because it's just JPEGs. Like there's not even a Photoshop file or a Canva graphic that you can swap out their pictures with your own pictures. So, let's if you want to just post what they have, we'll give it a ten.

00:01:34:13 - 00:01:52:08
Nick Clason | Hybrid Ministry
But like, let's just put it out of five and then, the personalization touch because you can't edit it. It's, it's a one like you can't it's not your youth ministry at all. Unless maybe you put your like youth ministry logo just in the corner somewhere. So we're just going to stick that one. Reels and shorts. It's a zero.

00:01:52:08 - 00:02:16:15
Nick Clason | Hybrid Ministry
It's there's no reels and shorts. Here is, it's, graphic. It's, picture. And then finally cost, we're going to give it a ten on cost, which means it's cheap. So, high on the cost meter, which means that it was free. So the total score for Life Church is 15 out of 40. The next one is the dim monthly pack.

00:02:16:15 - 00:02:37:15
Nick Clason | Hybrid Ministry
And so kind of the story of how I found this is I've been a dim member now for probably going on ten years. And dim, like, I actually just yesterday was on a video called Four Different People, who all essentially said something along the lines of the DIY membership is the best thing that you the best youth ministry, value that exists on the internet.

00:02:37:15 - 00:03:02:16
Nick Clason | Hybrid Ministry
And you know what? There. Right? Gold. Gold plus and platinum. They are all incredible deals. I myself am a platinum member and a part of the do I am monthly pack is, a social media pack that they give out every single month. And so from an EAS standpoint, I'm going to give it like an eight. It gives you, a post for every single day of, of the month and it gives you a monthly posting calendar.

00:03:02:16 - 00:03:21:18
Nick Clason | Hybrid Ministry
So if you just follow their posting calendar, it's easy to go. Now you do have to schedule it yourself or post it yourself. So that's why it's not a ten on ease, because you do have to have at least a little bit of infrastructure and tools to be able to post it. Personalization. I'm going to give it a three and here's why.

00:03:21:21 - 00:03:42:29
Nick Clason | Hybrid Ministry
Any of the just like kind of like standard graphics, like they there's not really personalized. However, they do include some story graphics where you can post like stickers with, polls or questions or comments or multiple choice. And so therefore you are at least able to do a little bit of interaction and engagement. So there is a personalization.

00:03:43:02 - 00:04:09:05
Nick Clason | Hybrid Ministry
It did go to zero though on reels and shorts because it's it's not a reels and shorts base package. It is a graphics based package. And this this is really important. And out of the four this might be one of the most important ones from a social media standpoint, not from a youth pastor standpoint. Maybe ease or maybe cost is the most important, but reels and shorts videos, that is really, really important on social media in 2026 and then also cost.

00:04:09:05 - 00:04:32:06
Nick Clason | Hybrid Ministry
I'm going to give it like a six. And and it's a complicated one because you can't actually get this pack standalone. You have to be a member. So the membership is expensive and I wouldn't get the membership. If you're only goal is to get this social media like, but I would get the membership because there's a million other amazing opportunities and a million other amazing resources found in there.

00:04:32:06 - 00:04:56:05
Nick Clason | Hybrid Ministry
So it's behind the gold, gold plus or platinum paywall. So to be completely fair, that is, like I said, the best deal in the history of youth ministry. It's 24, 70 for a month. If you pay on the annualized version of gold or it's 2999 if you pay monthly, platinum is 8325 a month, or $1,000 a year, and again thousand dollars a year for this social media pack.

00:04:56:08 - 00:05:17:26
Nick Clason | Hybrid Ministry
Not the best deal in youth ministry, but when you throw in national day events, youth ministry training, free ticket to doing 100 roundtables, a whole year of co-leader and their annual curriculum like bro. Yes, games, store credit, mystery items, parent resources. Now we're talking. It really is the best year in the history of youth ministry. So total score for the youth ministry doing, monthly social pack.

00:05:17:26 - 00:05:37:00
Nick Clason | Hybrid Ministry
I'm going to give it like a 17 out of 40, the youth ministry job. This is a new one. And shout out to the youth ministry drop. You're CEO is cooking. Your email like I'm getting emails from you. Like, that is amazing. Here's what I noticed, though. This is, this this is behind a paywall.

00:05:37:00 - 00:05:54:13
Nick Clason | Hybrid Ministry
All right. So, I'm going to give it the cost. I'm going to give it an eight. It's $15 a month. You get more than just a social media pack. The ease I'm going to give it an eight as well. It's got ready to go graphics and videos. The personalization, is like a two.

00:05:54:15 - 00:06:11:07
Nick Clason | Hybrid Ministry
You can probably add some, like, stickers and stuff like that, just like the DUI impact to, like, stories. But I am this is the first one now that I am going to give a five. So more than zero on reels and shorts, because if you look in the description here, it offers not just graphics but also videos.

00:06:11:07 - 00:06:30:23
Nick Clason | Hybrid Ministry
And this is the first pack that does include some videos so far that we've looked at. And so $15 a month is a great deal. Also you get more, like I said in this than just the social media pack. And so I didn't pay for it because I don't have any money for these videos. And so you can subscribe to this video for me.

00:06:30:25 - 00:06:51:16
Nick Clason | Hybrid Ministry
And that will actually help a lot or give it a like, or, show some love down in the comments. Or better yet, head on over to my Patreon where I give a, weekly bonus podcast episode recapping my night in youth ministry. So I can't be like Ryan Trahan and pay for all the bits in my video, but hopefully soon I can.

00:06:51:16 - 00:07:10:00
Nick Clason | Hybrid Ministry
So, go ahead, do those things. Subscribe, head over to Patreon. That'd be amazing. Total score for this. I'm going to give it a 23 out of 40. Moving on to the fourth one, we have the Sunday Social. Now here's how I found it. Because when I Google Search Sunday Social didn't come up. This is a church wide platform.

00:07:10:00 - 00:07:27:05
Nick Clason | Hybrid Ministry
It's not just built for student ministry. The last ones were all just kind of built for student ministry. But this one, this one is a little bit different. This is made kind of for the rest of the church. And so therefore, I knew about it and I went and I found it, it didn't find me on my search.

00:07:27:05 - 00:07:43:25
Nick Clason | Hybrid Ministry
But here's what I notice. Like ease. I'm going to give it a nine. It looks like it has more powerful tools than the other ones that we've used so far. The other ones, like here is a graphic. And then this has like a scheduler and like an editable, template and like it's all kind of like web based.

00:07:43:25 - 00:08:01:25
Nick Clason | Hybrid Ministry
And so this looks like it's got like some real, some real meat, some real, effort behind some of these tools. The personalization I'm going to give it like a three. If you look here like there are three different kind of tiers. So there's just the standard pack. Then there's the editable, add on. And so that's going to be a little bit more expensive.

00:08:01:25 - 00:08:18:24
Nick Clason | Hybrid Ministry
So it exists but it's not in at the base package. And then same thing with the reels and shorts. I'm going to go ahead and give it a five. It does have an option there to add in the reels and shorts add on. But again now with the personalization plus the reels and shorts. Now, we've added on quite a bit.

00:08:18:24 - 00:08:42:05
Nick Clason | Hybrid Ministry
That ends up getting it to be I'm going to give it a six on cost because it's about $50 a month. And so if you are a church, church wide, social media manager, $50 a month might be within your wheelhouse in a youth ministry context where it's just social media and it's just these graphics and still the personalization doesn't necessarily mean your face, your voice, your people and your pictures.

00:08:42:11 - 00:09:00:29
Nick Clason | Hybrid Ministry
It only if you're able to do that in an editable software like Canva or Photoshop. But it's not your actual like, pastor, you know, coming on and doing devotionals and stuff like that. So we're going to go ahead and give this a 23 out of 40. The next one I noticed were some videos here, which, oh, hey, look at that one.

00:09:00:29 - 00:09:25:08
Nick Clason | Hybrid Ministry
I know that guy. But Brady Shear and, Alexander Mills on their Pro Church Tools podcast and also nucleus, which is their, their brand for like websites and media. They have, social media and, options. And then we're going to get into that in just a minute. But I found Brady back in 2016, back when the Cleveland Cavaliers beat the, Warriors in the NBA finals.

00:09:25:08 - 00:09:47:10
Nick Clason | Hybrid Ministry
I just remember that year because my son was born, and apparently when I found Brady. But what I notice is that Brady is he's goaded on this stuff like he is the man, and I trust everything he says. And to be completely fair, I really started this podcast because I believe so much in what Brady said, and I wanted to make that clear and available for youth ministries, who he talks about youth ministries.

00:09:47:10 - 00:10:06:02
Nick Clason | Hybrid Ministry
In fact, this video right here that I discovered, is a video that he talks about how to do social media for youth ministry, but he does it like once a year, and I talk about it every single week. And so the I've listened to this podcast before and there's a bunch of different chapters, and he had a few, a couple philosophies behind what to do.

00:10:06:02 - 00:10:27:18
Nick Clason | Hybrid Ministry
So the first thing is he wants it to be student driven, which, by the way, I actually have an entire checklist and episode link down below about how you can have a student driven and student run social media where you don't actually have to lift much of a finger. And the second is, show, don't tell. Right. So, like, get on there and actually show them what it's like to be in your youth ministry.

00:10:27:18 - 00:11:00:00
Nick Clason | Hybrid Ministry
Don't just tell them what it's like to be a part of your youth ministry. And then these were all ideas that he had. So, make up a kid, which, by the way, he gave this idea and I went ahead and stole it. And so you can see the video of we when we mocked up a kid in our youth ministry, talked about, using disposable cameras and kind of that vintage look, creating broadcast channels for communication and just community and conversation, doing like a live performance, using like, the live feature, natively woven into some of these social media platforms and then finally Bible trivia, which sneak peek my winter season social

00:11:00:00 - 00:11:24:15
Nick Clason | Hybrid Ministry
media pack has a Bible Trivia one, but then you got to know that he has. Like I said, he has a a platform, called Nucleus Social. So this is what I'm going to be though. That was just his video. Like here's some ideas how to run it. But his actual social media pack, once again similar to Sunday Social made for big church, like social media is not just youth ministry, social medias ease.

00:11:24:15 - 00:11:41:11
Nick Clason | Hybrid Ministry
I'm going to give it a nine. It has some more powerful tools and some of the other ones that we've looked at. Personalization. I'm going to go ahead and give it a five. There's some edited, edited ability. And some of these is especially if you know how to use things like, After Effects, Premiere Pro, Adobe Photoshop, Reels and Shorts.

00:11:41:11 - 00:12:01:08
Nick Clason | Hybrid Ministry
I'm going to give this a seven. This is the highest, this is a higher score than the Sunday social one because it's baked into the cost, not just an add on. However, you'll notice that it's about the same cost as Sunday socials. So this is Brady's like, base package. It's just it is 49. Where Sunday social. It's like it jumps up on you as you add it on.

00:12:01:08 - 00:12:20:26
Nick Clason | Hybrid Ministry
And so we're gonna go ahead and give the cost factor about a six which brings his out to 2740 which is this is probably and this one is Sunday social are probably the most beautiful like of all the packs. Like they just have professional designers on their team and they just do an amazing, amazing job with their stuff.

00:12:20:29 - 00:12:49:08
Nick Clason | Hybrid Ministry
This one's a new one that I just came across. I got an email from Download Youth Ministry as a part of my platinum membership that a service called The Seer. The sermon multiplier, is giving platinum members a free trial for three months, some different credits to use their platform. And so this is got a lot of some social media, components woven into it, but it's also got some other, things like AI devotionals that it can, it can create and develop for us.

00:12:49:08 - 00:13:10:22
Nick Clason | Hybrid Ministry
And so this is the most personalized option so far. What you do is you upload a video of yourself teaching, and then it creates and spits out for you devotionals, graphics and real. So is I'm going to give it a six on these like the actual platforms. Easy. You click upload, it uploads. But here's why I didn't make it a ten.

00:13:10:22 - 00:13:30:20
Nick Clason | Hybrid Ministry
On ease is because you must have a video of yourself, and not every youth pastor has a video of themselves teaching. And so I happen to that's part of our strategy. We we post all of our long form videos, to YouTube. So I had one that I could use as a test that was clean and didn't have any lower thirds that were going to get chopped off on the sides if I uploaded it.

00:13:30:22 - 00:13:45:22
Nick Clason | Hybrid Ministry
And I also it needed to be under five megabytes, which one of my videos is like 5.8. And so that was kind of a bummer because I was like, well, I have to compress this in order to get it. And like, that's a whole nother like step. And there was no option to to do that. Woven into the dashboard, there.

00:13:45:25 - 00:14:11:00
Nick Clason | Hybrid Ministry
The personalization factor, I'm giving this one a ten. Like my face, my voice, my sermon clipped into social media, my quotes, that it spits out for you. Like you can't get more personalized in that reusing shorts. They do it. They give you four custom ones based off and clipped up from that video and then finally cost, I'm going to give it a seven because, if you're a platinum member, it's like a one.

00:14:11:00 - 00:14:38:01
Nick Clason | Hybrid Ministry
And if it's just a little random added perk to it, like you weren't getting the platinum membership for this. Fantastic. But if not, it's it is a little bit expensive because it's sitting there behind the platinum membership. Now, you realize this is another feature from Download Youth Ministry. So you can pair this with the graphics pack. And now now we might be talking melding kind of these two scores together because it's a couple of different angles of social media.

00:14:38:01 - 00:15:00:29
Nick Clason | Hybrid Ministry
So just something to consider there. That ends up being 33 out of 40. And then the final one is the winter seasonal social media pack. Here's how I found it I actually made this one. But I do need a better SEO engineer. It. Listen, it's me. I'm the SEO engineer, which means it's not that good, but I actually got this text yesterday from a friend who said that I showed up in a ChatGPT search, so maybe something I'm doing is working.

00:15:01:04 - 00:15:20:25
Nick Clason | Hybrid Ministry
But here's what I noticed. Mine did pretty well versus some of these professionals. Reminder I'm not a professional. I'm a professional and paid youth pastor. But that's it. Like this whole social media thing, this is a side gig. This is my guest bedroom, before a dentist appointment that I have on a Friday on my day off. So, like, that's, you know, this is the back of my phone I'm talking into.

00:15:20:25 - 00:15:40:09
Nick Clason | Hybrid Ministry
But here's the thing. Here's my score. I'm going to give it a nine for ease. And I'm not just saying that because it's mine. Like I give you everything. I give you the videos and you take them and you post them, okay? However, I'm going to give it a nine because you still have to get your camera out and film yourself at some points, because I care about the personalization side of it.

00:15:40:09 - 00:15:58:19
Nick Clason | Hybrid Ministry
I can't just give you the graphics. If I were doing just a graphics pack, I would make it as easy as all the other ones, but I I'm asking you and your your voice as a youth pastor or your students or your volunteers to become some of the faces and some of the personalities on your social media. But that's what makes it a ten, personalization.

00:15:58:19 - 00:16:19:17
Nick Clason | Hybrid Ministry
Like you look at my pack across my grid and my feed here, like it's not just a bunch of, like, unfazed and unnamed graphics like it is my self, my people, our student ministry. The reels and shorts. It's a ten. It is based on reels and shorts. There are more reels and static graphics. There's only one post type that is a graphic or a carousel post type.

00:16:19:17 - 00:16:50:17
Nick Clason | Hybrid Ministry
The rest are all based on short form vertical video, TikTok reels, YouTube shorts, and then finally the cost. I'm going to say a nine, bro. It's only $4 per month. Like we had $15. We had completely free. But all it was is like one like set of graphics, but with $4 per month, for three months of social media or you get this pack, if you don't want to become a hybrid hero member at $4 per month, this pack standalone is 1799 and $18 for three months once again.

00:16:50:17 - 00:17:11:17
Nick Clason | Hybrid Ministry
So my total score is 38 out of 40. And so this is how I rank the social media packs for student ministries. These are the four things that matter to me. And the ease and personalization reels and shorts and cost. And these are the four things that I tried to lean in on my pack and so if you found this video helpful, a like a subscribe, a comment, a share would be amazing.

00:17:11:24 - 00:17:25:11
Nick Clason | Hybrid Ministry
And if you think that the Winter season social media pack would help be a game changer for you and your social media and your church's student ministry, encourage you to go check it out and grab it right now. But until next time my friends. And as always, don't forget stay hybrid.

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We have all kinds of FREE Things that you can use in your context!
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Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
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--------------
🕰️TIMECODES
00:00 How I Run My Youth Group Social Media
02:16 How did you end up here?
04:42 Tell us your social media journey
06:39 What Type of Content do you Make?
10:31 What Equipment do you use?
12:36 In-Person Benefits Have you Seen?
14:55 Do you have Future Plans?
17:20 What Would you Tell a Hesitant Youth Pastor?

--------------
TRANSCRIPT
Nick Clason | Hybrid Ministry (00:29.856)
Well hey what is up everybody I am here with none other than Andrew Ostrander did I say that right? Yes! It doesn't feel like it's that difficult but it feels like it might trip some people up you know what saying?

Andrew Ostrander (00:47.413)
You nailed it.

Thanks.

I've gotten Ostrander more than I've ever gotten Ostrander. So you're in the right.

Nick Clason | Hybrid Ministry (00:57.918)
Really? Yes, okay, nice, good. My gut, my intuition was right. So you and I, met through a youth ministry leader cohort and we were in that together on calls together and stuff like that. But I started just kind of noticing and paying attention to you and your social media, because that's really the only way to like...

pay attention to some thing from someone who lives over a thousand miles away. And so, but I started noticing, I was like, I like what this guy's doing. And so that's why you're here. Talk to me, you know, we're gonna talk a little bit about your social media, but before we do, why don't you let like the people know like, who are you, where are you at, how long you've been in youth ministry, all that, you good stuff.

Andrew Ostrander (01:29.518)
the

Andrew Ostrander (01:46.712)
Yep, so you've already touched on it. I'm Andrew Ostrander and I'm currently the director of student ministries at Waukerusa Missionary Church in a super small town, Waukerusa, Indiana. This is month seven or eight of my role in youth ministry. I had volunteered for multiple years beforehand, but I actually came from the education world. So I was a fifth and sixth grade teacher for three years before this position opened up and

Nick Clason | Hybrid Ministry (01:53.396)
Nice.

Nick Clason | Hybrid Ministry (02:05.055)
Yeah.

Andrew Ostrander (02:13.206)
was very clearly that God was shoving me through this doorway in youth ministry. And so that's how I ended up where I am.

Nick Clason | Hybrid Ministry (02:17.426)
Nice. Yeah, so you didn't even go to like school for youth ministry or whatever. And so here you find yourself now kind of like thrust into it. Before we hop into like the particular social media stuff, tell me what's been like the biggest shift or the biggest surprise or the biggest just difference that you've noticed between your two kind of careers if you put them side by side.

Andrew Ostrander (02:42.85)
Yeah, I think there's a glaring amount of similarities that people wouldn't expect between education and ministry, but those are definitely there. I think the biggest difference or thing that we weren't fully prepared for, I was to the point where after God had clearly guided me here and I knew this is where I needed to be, I was ready to switch jobs. But then the act of switching churches is what really hit us hardest. I had grown up and attended one church for much of my, all of my upbringing.

Nick Clason | Hybrid Ministry (02:59.637)
Yeah.

Nick Clason | Hybrid Ministry (03:02.912)
Mm.

Nick Clason | Hybrid Ministry (03:10.098)
Yeah. Yeah.

Andrew Ostrander (03:12.396)
And then most of my adult life after college. And so that was just such a huge change of pace and where you're so used to being on Sundays, you're no longer there on Sundays. So I think that was the biggest.

Nick Clason | Hybrid Ministry (03:20.256)
Mmm.

Yeah. Yeah. One thing about it too, like, I mean, I've always said this, but like when you move and you're in ministry, like you don't just like move jobs, but like you move everything, like everything up roots, including your community and your, you know, your church, your, family, like your church family, all that type of stuff. So yeah, that's, that is so true and probably super relatable to, you know, most youth pastors. okay. But then go ahead.

Andrew Ostrander (03:47.79)
I know you've experienced that even way more than I have, so you can relate.

Nick Clason | Hybrid Ministry (03:53.2)
Yeah, yeah, definitely can. But if you're not used to it or know it, right, you're like, whoa, it is a little culture shocky or whatever, for sure. So, okay, then tell me then what sort of spurred you, led you towards what you're doing with your student ministry social media? Maybe first of all, what shone a light to you that was like, I should do more than just post announcement graphics on my social media feed.

Andrew Ostrander (04:21.868)
Yeah, so I was never a super avid social media user. Twitter and sports Twitter was where I was at in college and after. But I had just always seen the church. Like you said, it's like a hey, Wednesday nights coming up tomorrow, that type of thing, or ice skating this Friday. Join us for week three of this series. even even I was like, wow, that's not not that that's dumb, but I was uninspired.

Nick Clason | Hybrid Ministry (04:30.665)
Yeah.

Nick Clason | Hybrid Ministry (04:37.844)
Don't forget, yes, yeah. Yeah, no one cares about your series, yeah.

Nick Clason | Hybrid Ministry (04:47.944)
Yeah.

Andrew Ostrander (04:50.986)
And so when I started here, I was interested in social media. But then as you touched on the way that we met through that cohort, you had given a specific lesson and not to stroke your ego or build you up. But it's a lot of credit towards you and just how you guided that. It's really stuck with me when you said, we know that the students are there and it doesn't matter how we feel about it or if we like it. Why are we not meeting them where they're at?

Nick Clason | Hybrid Ministry (04:51.026)
Right.

Nick Clason | Hybrid Ministry (04:59.029)
Yeah.

Nick Clason | Hybrid Ministry (05:03.904)
Hahaha

Nick Clason | Hybrid Ministry (05:13.215)
Yeah.

Hmm. Hmm, yeah.

Andrew Ostrander (05:18.722)
And so that was just a huge challenge to me of making engaging social media of some sort and really just trying to get students to buy in.

Nick Clason | Hybrid Ministry (05:23.946)
Yeah.

Yeah, yeah, and you know, like the cohort was an interactive deal and you know, the kind of like lesson or whatever that I led on all that was made for exactly that. But I'll link down below an episode that's like really similar to like that conversation that we walked through on that. So if any of you are like, what was that? Like you can check that out down below. But so now you, that was your inspiration sort of.

And everyone does things a little different, know, and I my like ebook and stuff like that I give tips and whatever like what exactly Did you like or what have you sort of like stumbled into like doing that's like been working really well For like you and like your particular like church student ministry social media

Andrew Ostrander (06:13.944)
Yeah, so when talking about the sports social media background that I've interacted with, I never ran anything as myself, but I've just interacted with that a ton. And so one of the podcasts I had previously listened to talked about the difference of short form and long form video. And so I had really, and you had touched on it as well, the importance and prevalence of short form video. So that's really where we started to focus in and without having any...

Nick Clason | Hybrid Ministry (06:18.302)
Yeah, yeah, yeah.

Nick Clason | Hybrid Ministry (06:23.402)
Sure.

Nick Clason | Hybrid Ministry (06:30.665)
Mm-hmm.

Nick Clason | Hybrid Ministry (06:37.568)
Mm-hmm.

Andrew Ostrander (06:42.964)
studio or recording equipment. Yeah. We really appreciate and love the space that we have. It's not set up for having a quiet, conducive recording area for anything longer or even anything specifically for social media. And so we really went on the interview style, man on the street style videos. And so when I transferred over here, one of my former students also came along with me as a now volunteer.

Nick Clason | Hybrid Ministry (06:43.976)
Right. Space. Yeah, yeah, yeah, yeah, yeah, for sure.

Nick Clason | Hybrid Ministry (06:52.864)
Right, right.

Nick Clason | Hybrid Ministry (06:58.73)
Mm-hmm.

Nick Clason | Hybrid Ministry (07:03.017)
Yeah.

Nick Clason | Hybrid Ministry (07:09.733)
cool. That's awesome.

Andrew Ostrander (07:12.118)
And so I knew that I wouldn't have the capacity on Wednesday nights to record and do all of these. And so I proposed to him of a weekly routine of when students are welcome into the doors, but we haven't started programming, that I give him a question of the week and he goes around and asks random, funny, sometimes not as funny questions just to hear what students say. And the results are pretty amusing.

Nick Clason | Hybrid Ministry (07:18.154)
Yeah.

Nick Clason | Hybrid Ministry (07:25.321)
Yeah.

Nick Clason | Hybrid Ministry (07:32.766)
Sure.

Nick Clason | Hybrid Ministry (07:36.287)
Oh, bro, there's so much good in that, right? So like a couple of principles I heard. Number one, like, cause this is one of the common pushbacks I feel like I hear is like, I don't have time and you acknowledge that, right? You, you knew your limits already, but you were like, that's okay. I'm going to hand this off to somebody else. So like in and of itself right there, genius, like get it off your plate. You're

promoting it, facilitating an opportunity for it to happen. However, so like that's leadership, but you're getting out of the way and delegating and letting somebody else kind of like own it, which is just fantastic. And then the second is like you said, like you didn't let the constraints of what you felt like your space offered or maybe didn't offer like stop you. And that's again, another like thing that I think is so good because we oftentimes like, I don't have, you know, the best equipment or the, you know,

bougie is set up or whatever and it's like, who cares? We all carry around a camera in our pockets and the ability to use that to make content that ends up where students are, like you said, so, good. So tell us a little bit of what are some of your favorite questions or what have been some of the things that have maybe taken root culturally within your student ministry that people are like, that video was hilarious because X, Y, and Z. What are some of the...

The funniest ones you've had are the ones that have gotten the most talk about afterwards or just even been like, yeah, the most amusing.

Andrew Ostrander (09:07.736)
Yeah, the first one that we actually did, so I had wanted to do it after you talked about social media and I was just figuring out what I wanted to do. And then my wife and I were out to dinner with two of our volunteers, our sponsors, and we got into controversies or like conspiracy theories that this individual was bigly bought into. And so that actually stemmed our first question of, you believe in aliens? And so I think that question has provided the most like,

Nick Clason | Hybrid Ministry (09:13.896)
Yeah. Okay.

Nick Clason | Hybrid Ministry (09:20.156)
Okay.

Nick Clason | Hybrid Ministry (09:25.728)
You

Yeah.

Nick Clason | Hybrid Ministry (09:33.248)
that's so funny.

Andrew Ostrander (09:38.2)
people would pause and then they automatically had the answer that they believed in, but could not explain why or why not that they believed the way that they did.

Nick Clason | Hybrid Ministry (09:40.224)
Right, so funny. Yeah. yeah, that's funny. So then how, like, what are you doing for that? Like, tell me what exactly, you know, your volunteer is doing. Is he using his camera? Is he using any gear? you know, get kind of nerdy on us. Like, what actual stuff are you doing to capture it, record it, and then maybe even like edit it?

Andrew Ostrander (10:08.12)
Yeah, so it's about to be like the lamest set of nerdy equipment that we use.

Nick Clason | Hybrid Ministry (10:12.468)
That's okay. Here's the thing, before you answer, this is what the boat, almost everyone is in. And that's why I love it, is because you're not letting whatever constraints you have stop you, you're just going for it. And yeah, it might just be a cell phone camera or whatever, but that's okay. Just do it. So yeah, let us have it.

Andrew Ostrander (10:33.015)
so the compilation of questions that we've come up with is stored on my phone notes app. And then we, sat down and decide what question we're going to ask that night. And then it is just a cell phone camera. And so I had gone online and was looking out for mic options quickly realizing that most of them were super expensive. So we have, I think it was like a $10 pair of the, lav mics and it's so cheap and old that

Nick Clason | Hybrid Ministry (10:38.857)
Yep.

Nick Clason | Hybrid Ministry (10:45.077)
Yeah.

Nick Clason | Hybrid Ministry (10:50.174)
Yeah.

Andrew Ostrander (10:59.616)
My phone is the only one that we can use because it has the lightning connector. And so he takes my phone and those $10, $20 lav mics. And that is how it gets recorded. We just figured out how to change video settings to try to increase the video quality a little bit, but that took a couple of months before we got to. then editing is something that I set aside time for every week. So I've been using Final Cut Pro on my Mac and that's, go through and edit and.

Nick Clason | Hybrid Ministry (11:02.464)
nice.

Nick Clason | Hybrid Ministry (11:07.456)
A $10 microphone,

Okay.

Nick Clason | Hybrid Ministry (11:17.16)
There you go.

Nick Clason | Hybrid Ministry (11:23.88)
Yeah. Nice.

Yeah. And so then are you doing, are you just sending him around all throughout the program? Like is he doing it ahead of time, after, both? Like what's sort of like his schedule as far as like the interview person?

Andrew Ostrander (11:29.464)
change scenes how I want to.

Andrew Ostrander (11:42.318)
Yep. So we have like a team volunteer huddle every Wednesday night. So we're there until 6.15, 6.20. And then by that time, a lot of the students are here after our doors open. So he goes out from 6.20 until we start programming at 6.35, 6.40. So he only really does it for 15 or 20 minutes. So some weeks it's pretty limited if it's a longer question.

Nick Clason | Hybrid Ministry (11:46.196)
Mm-hmm.

Nick Clason | Hybrid Ministry (11:51.124)
Yeah.

Nick Clason | Hybrid Ministry (12:01.76)
Okay.

Yeah.

Andrew Ostrander (12:08.11)
but it just has that time where students are roaming and choosing what to do before programming starts to get those interviews in.

Nick Clason | Hybrid Ministry (12:08.117)
Yeah.

Nick Clason | Hybrid Ministry (12:13.192)
Yeah, so okay, so now my question is, do you have students who seek him out now every week wanting to answer so that they can be on social?

Andrew Ostrander (12:22.993)
Yes, I have certain students that I see their video every single week after he records. I'm pushing like, hey, let's try to get some others. But there's clearly students that are super excited. And I see the students that run away from him as soon as they see the mic out.

Nick Clason | Hybrid Ministry (12:32.435)
Yeah, yeah.

Nick Clason | Hybrid Ministry (12:36.648)
Sure, yeah, Yeah, that's been my experience too, right? Like we do a social challenge every single week and we try to like batch record as much as we can, kind of like you. And almost every week as I like look at the footage after I'm like that kid's always in there, you know? And that's fine, right? Like that's fine for them to want to do it because it's whatever, it's how they connect and how they want to connect. Have you noticed any like...

in-person benefits to what you're doing on social? Like anything that has camaraderie, even just creating conversation because of a certain video or topic or whatever, or the, I don't know, even like the feel and the vibe because you're filming something to go online. Has there been any in-person benefits that you've noticed?

Andrew Ostrander (13:23.16)
Yeah, I think absolutely. think the specific content or question that gets talked about for that day and then after programming a little bit, but then that conversation dies down. And there are a lot of different factors that I think have played into this, but since adding it and rolling it out and how our ministry has adjusted the pre-service time a little bit, students are really excited to be there and excited to interact whether or not it's with a camera in front of them.

Nick Clason | Hybrid Ministry (13:27.156)
Mm-hmm.

Nick Clason | Hybrid Ministry (13:31.602)
Yeah.

Nick Clason | Hybrid Ministry (13:45.758)
Yeah.

Nick Clason | Hybrid Ministry (13:52.794)
Interesting. Yeah.

Andrew Ostrander (13:52.812)
And so there's just been that shift of that vibe of being willing to be open or just hanging out together.

Nick Clason | Hybrid Ministry (13:59.88)
That's cool. like that's a really that not even when I started on this whole journey and podcast, whatever, that's not even a thing that was even like on my radar, you know, but I've noticed that too in our in our context. And it's it's really cool to hear that for sure. What would you say like is anything that you're maybe like thinking about for the future? Like this is kind of your current rhythm and iteration. Are you like

content with it and you just want to keep doing this or what if you had the capacity would be something that's maybe on the horizon that you've been thinking about or maybe wanting to do.

Andrew Ostrander (14:38.254)
So there are multiple different things that where I'm wanting to take it. And so I've created a weekly posting schedule that I want to figure out either for the end of the school year or just really gear up to do it next school year. We're redesigning a little bit of our space to better meet our needs. And part of that, I'm really trying to push or find a spot to create a more studio like area so that we could do longer form or like five, 10 minute videos.

Nick Clason | Hybrid Ministry (14:43.199)
Yeah.

Nick Clason | Hybrid Ministry (14:51.518)
Okay.

Nick Clason | Hybrid Ministry (14:54.952)
Nice.

Nick Clason | Hybrid Ministry (15:02.814)
Yeah.

Nick Clason | Hybrid Ministry (15:07.401)
Yeah.

Andrew Ostrander (15:07.724)
while the interviews are happening elsewhere. And so there are lots of different places that I'm wanting to take in it, just seeing whether or not any of them are possible.

Nick Clason | Hybrid Ministry (15:10.089)
Nice.

Nick Clason | Hybrid Ministry (15:15.888)
Yeah, cool. So cool. What do you mind? Like, are you able off top your head or pull it up? Like, what is your proposed posting schedule that you want to aim for, you know, start the next school year?

Andrew Ostrander (15:29.1)
Yeah. So it would just be the weekdays because I know like content limits and I try to set time aside to network. Monday, we want to be doing a message Monday. And so that's just a one, two minute Devo, primarily probably just adults. And then I have a student intern. And so just whatever word is laid on our hearts or minds for that day for Monday, Tuesday would be one of our interview style videos. So that's the ones that we're currently posting most frequently.

Nick Clason | Hybrid Ministry (15:33.353)
Yeah, yeah, yeah.

Yeah, it's great.

Nick Clason | Hybrid Ministry (15:41.362)
Okay. Yeah.

Nick Clason | Hybrid Ministry (15:47.689)
Nice.

Nick Clason | Hybrid Ministry (15:51.796)
great.

Nick Clason | Hybrid Ministry (15:58.463)
Yeah.

Andrew Ostrander (15:58.994)
the Wednesday one would be dependent on having a space to record it, but I want to do like a Wednesday word from a student. there again, pretty similar to Monday minute or two, Devo reading scripture style video Thursday, my intern and I have been recording, what we think are funny videos when we have internships together. And so Thursday would be that type of video right now. We're asking chat GPT to create a video for us and we just.

Nick Clason | Hybrid Ministry (16:05.522)
Nice.

Nick Clason | Hybrid Ministry (16:09.289)
Yeah.

Nick Clason | Hybrid Ministry (16:19.072)
You

Nick Clason | Hybrid Ministry (16:23.85)
Yeah.

Andrew Ostrander (16:28.106)
acted out. So those will be Thursday and then Friday. My idea would be for the slightly longer form video like drafts or tier list type things if we have the capability of doing that.

Nick Clason | Hybrid Ministry (16:28.927)
Yeah.

Nick Clason | Hybrid Ministry (16:37.842)
Nice. Nice, cool. Okay, so like last little thing here. What would you say to anybody who was like you, you know, you're not even a year yet into like student ministry and all the demands and all the things that like come with the job are there and you know, have to.

manage it, schedules, manage relationships and personalities, and they just feel overwhelmed by even the thought of social. What would just be your encouragement to other youth pastors out there who are maybe on the fence or not sure if doubling down on creating social content is for them?

Andrew Ostrander (17:18.626)
Yeah, so I think a couple of things come to mind. The first one you kind of touched on, it's a mix of starting small and passing it off. So my church leadership, my bosses are huge on a leader doesn't have to do everything. Like we're to the point where it's better if you're training up other people to do it than doing it yourself. So start small or find someone to do it for you on your big programming nights. But then also find whatever part of social media sounds fun to you.

Nick Clason | Hybrid Ministry (17:25.382)
Mm-hmm. Yeah.

Nick Clason | Hybrid Ministry (17:33.119)
Yeah.

Nick Clason | Hybrid Ministry (17:37.812)
Yeah, it's great. Yeah.

Andrew Ostrander (17:48.288)
start with that. Like I've loved editing so far up to this point because I'm amused by it. And so find whatever part of the process you enjoy and really just start and focus there learning how to do that so that it's more fun for you.

Nick Clason | Hybrid Ministry (17:49.151)
Hmm.

Nice.

Nick Clason | Hybrid Ministry (17:59.794)
Yeah, yeah, that's so true. Okay, is there anything else about what you do social media-wise that I haven't really asked you, but you're like, this is important, I wanna make sure I share that too.

Andrew Ostrander (18:14.382)
I think we've touched a lot on it. It's been fun. The personal connections that I form through it. So my volunteer that does the Wednesday night, we get to talk and reflect and discuss it a lot. And then my relationship with my intern has taken a huge upswing because of we're just hanging out together and making stupid, fun youth videos together. so like you asked about the in-person effects, even just on

Nick Clason | Hybrid Ministry (18:25.78)
Yeah.

Nick Clason | Hybrid Ministry (18:29.386)
Sure.

Mm.

Nick Clason | Hybrid Ministry (18:39.007)
Yeah.

Nick Clason | Hybrid Ministry (18:42.654)
Yeah.

Andrew Ostrander (18:43.754)
on my personal and my perspective. It's had a huge impact on relationships that I get to form because of these seemingly what a lot of people would view as pointless or menial impact videos.

Nick Clason | Hybrid Ministry (18:46.942)
Hmm. Yeah.

Nick Clason | Hybrid Ministry (18:53.64)
Yeah. No, that's really, that's actually really like profound. And I really appreciate you saying that because I do think it's more than just, you know.

satisfying social media algorithms or feeding the beast or you know, that's what I call it. Like you gotta keep feeding the beast. But I like that you're saying like, there's been some, you know, relational equity that kind of comes out of that. And that really is the ultimate goal. Like if you look at the inception of social, like it's social, right? In nature, like that's where it came from. And so if it's not at least, you know, playing a part in that within like the context of your local community, like you might be missing out on it, but it's,

The fact that you're doing it is creating a good vibe and good energy. that's, I think, one of my main goals always in social is not like to go viral on our church account and have a bunch of views and all that stuff. Like really it's to serve our community like best, you know? And then if it goes viral or if it gets a lot of views or whatever, like that's great, but that's like a secondary.

thing that I'm looking for. Primarily it's just like I want to serve the students that God has entrusted to me here and disciple them as best I can through the means and avenues of social. So it's great. Okay, so last thing, people want to know if they want to see what you're doing, they want to see some of the stuff you're doing, where do they go? What can they go follow and go check out online or whatever?

Andrew Ostrander (20:23.042)
Yeah, so right now I'm posting on two separate places, the YouTube channel, Walker's Student Ministries, and then the Instagram, which is either Walker's Student Ministries or Waukee with a Y Student Ministries. I would have to go shuffle check. I'm not sure that was created.

Nick Clason | Hybrid Ministry (20:35.936)
We'll link them both down below. We'll get it locked in. So if you're like, I don't know how to WakaRusa, the type text down below will be spelled hopefully correctly and it'll take you where you need to go. Nice. Andrew, anything else before we cut you loose?

Andrew Ostrander (20:47.438)
You

Andrew Ostrander (20:53.646)
I think just obviously with the people that you have or the following you have, it's either of interest to them or could be something that they're already doing. I think it is really just super important to try one. The first video I made lasted me for three weeks because you just had enough to work with from it. And so it feels like huge undertaking. It's not as bad as what I initially went into it expecting.

Nick Clason | Hybrid Ministry (21:01.152)
Mm.

Nick Clason | Hybrid Ministry (21:05.6)
Mm.

Nick Clason | Hybrid Ministry (21:11.838)
Yeah, yeah.

Nick Clason | Hybrid Ministry (21:16.748)
Yeah, no, that's a really good point. It's a new skill for a lot of people. So it is gonna feel a little bit overwhelming. But like you said, once you kind of get into it, you might learn something like, like editing, like you said, and you'll find a new skill or at least something else that you enjoy. So it's awesome. All right, guys, well, for Andrew, this is Nick. We're signing off and talk to you next time. See ya.

🎧 Ronald's Podcast
https://podcast.downloadyouthministry.com/category/middle-school-ministry/

DESCRIPTION
In this conversation, Nick Clason and Ronald Long discuss the challenges and opportunities of youth ministry in the digital age, particularly focusing on the role of technology and cell phones among middle schoolers. They explore the importance of engagement in content creation, the necessity of guidelines for responsible phone use, and the balance between digital and in-person ministry. The discussion emphasizes the need for open conversations between parents and children regarding technology, as well as collaborative resources for youth pastors to navigate these challenges effectively.

📓 SHOWNOTES
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⌚TIMECODES
00:00 The Role of Technology in Middle School Ministry
04:50 Guidelines for Responsible Cell Phone Use
09:50 Balancing Digital and In-Person Youth Ministry
14:53 Encouraging Healthy Conversations About Technology
20:01 Collaborative Resources for Youth Pastors

TRANSCRIPT
Nick Clason (00:00)
What's up everybody? I'm Nick and this is.

Ronald (00:04)
Hey guys, I'm Ronald Long. How you doing?

Nick Clason (00:06)
We're excited to be here, Ronald. This is a weird thing. This is your show, this is my show, this is our show.

Ronald (00:08)
we are excited to be here.

Whose show is it really? That's a question.

Nick Clason (00:15)
That is the question that people want to know the answer to.

Ronald (00:19)
Did I just take over hybrid youth ministry? I think I did. I did. great. This is mine now. And yours? You get middle school ministry. Yeah, this is it. Tell Andrea. no.

Nick Clason (00:23)
You did, you did. Yeah. Welcome. Well, actually, yeah, and I'm taking over middle school. Yeah, yeah, yeah. And you have exactly. Bye, Andrea. Bye. Anyway, you know, Ronald, it's interesting and I'm excited to have this conversation because probably the biggest, one of the biggest pushbacks I get when I'm pushing stuff like in my hybrid ministry, just idea and whatnot is what about middle schoolers?

especially like in our context, we don't get middle schoolers until like, or we get them at sixth grade, which there's an inflection point. And depending on the conservative nature of your church, there could be a lot of those students that have cell phones. And then a lot of students that don't, you know? And so like my main thing with hybrid ministry is trying to intersect people where they are. And I think the cell phone is just a great spot to try and aim for. Right. But what about those middle schoolers that are young and like don't have cell phones? And so.

Ronald (00:57)
Yeah.

Mm-hmm.

Yeah.

Nick Clason (01:21)
I'm excited to have this conversation with you because you as a lifelong middle school youth pastor and host of podcasts, like you and a dad of daughters in that age age range, right? Like I want to hear your perspective because I'm it feels to me and you can correct me if I'm wrong, but it feels to me like middle schoolers kind of run the gamut. Some that don't even have access to any technology and then some that are just all in way too much. You're a little scared for their well-being, you know.

Ronald (01:29)
EW.

Yeah.

Absolutely, and you're right because their parents also run the gambit too. So for people listening who don't know, I have in my house four teenage daughters. I have 18 year old senior graduating this year, then I have a freshman, a seventh grader, and a fifth grader. So I've got everybody.

Nick Clason (01:54)
Mm-hmm.

Mm-hmm.

Yeah, you're right there.

Ronald (02:15)
And my elementary school kid who's in fifth grade, Ruth is telling me about like her friends who have cell phones and have had cell phones since like third and fourth grade. Like that's just been their reality. They have always had a phone. Think of the iPad kid who just like parents are like, yeah, whatever here, right? Here's just the next step up. Go ahead and have a phone. Don't care. Put whatever on it. And then like,

Nick Clason (02:42)
So

Ronald (02:45)
me and my family, this has become our rule, it was our rule with our first, you get your cell phone at the end of fifth grade. And so, and we'll talk a little bit more about this too because I have really appreciated what other parents like told me and helped me figure out. That cell phone only can do a couple things, right? And we stair-step eventually through it.

Nick Clason (02:54)
Okay.

Hmm. So as we like lean into this, first of all, everyone should know, no matter where you're listening, hit the link down below, because Ronald and I put together kind of like a collaborative hybrid ministry for middle schoolers kind of resource. So take it, download it, use it, share it with your parents, whatever you want to do. But especially like here we are post-Christmas, and isn't it so true that most middle schoolers

Ronald (03:30)
Use it.

Nick Clason (03:41)
there's a lot of technology that's given under the tree. And so this is just a very timely conversation, right? Like let's talk about technology use and middle schoolers. give us, like, why you start there where you did a little bit, like dive a little deeper into that. Fifth grader, that's your rule. Is that your recommendation? Do you take it, would you recommend parents take that on more of a case by case type basis? What's the wisdom principle in that, or is it?

Ronald (03:44)
100%.

yeah.

Nick Clason (04:08)
you know, hard and fast, like, yeah, as soon as they're done with fifth grade, they're mature enough to have a cell phone or like, what's your, how do you make that decision? I guess, or how would you coach parents to make that decision?

Ronald (04:17)
So what we went through and what was kind of like the deciding factor for us is, I live in San Antonio and so we have, once my kid was finished with elementary school, our oldest, she had friends who were splitting up into like the four winds, right? And we wanted to give her a way to stay connected to them and so we were like, okay, we're going to give you a phone, but.

Nick Clason (04:36)
Mm.

Yeah.

Ronald (04:46)
Big stipulations. We had it, it's an iPhone, so we locked it down pretty tight to where she couldn't download any apps without requesting permission, so that's a big deal. There's no browser on it. So in fact, my high schooler just got a browser this year for ninth grade. to put that in, yeah, no browser.

Nick Clason (04:51)
Mm-hmm.

Mm-hmm. Mm-hmm.

Okay, so that's like all of middle school. Yeah.

Ronald (05:16)
Specifically also, no social media. She actually also just got her first social media, which was Pinterest. you, stair steppin' man. That's a stair step. But that, okay, here's what I tell parents, and here's what I have told parents and what I am taking through. Imagine a cell phone like a car, right? You are, even for the visual.

Nick Clason (05:25)
Okay. Which, does that even count? know, like that's one of those fringe ones.

For sure.

Mm-hmm.

Ronald (05:46)
You're giving keys away to your kid. for the audio too. on. There we go. Little foley. Little foley for our audio listeners. You don't just give the Ferrari away to a 16 year old or a 15 year old and say, right, go figure that out. guess you know more about this than I do. Like, no, no.

Nick Clason (05:46)
There you go.

Those are car keys, people. Ronald's jingling them. We'll narrate this.

Yeah.

Ronald (06:15)
you start that kid backing in and out of your driveway in the beater, right? And so we took that principle and applied it to our kids having cell phones. So like, okay, you're going to get like a not great iPhones, not the brand new one. It's going to be like, the one with the one camera. Yeah. The one camera type deal. And we're going to stair step you through this. Well, that's just an Android, Nick. That's what you.

Nick Clason (06:30)
Mm-hmm. me down. Yeah.

Maybe some crack screens like my Android here.

The glass is apparently weaker.

Ronald (06:45)
That's fine. No, and so we've stair-stepped. so my seventh grader who has a phone, also has a phone in middle school, has a phone but doesn't have, again, social media doesn't have a browser. And we also put like a stipulation on where the phone can go. My girls, I live in a two-story house. All the bedrooms are upstairs. No phones upstairs. Like that's a rule for us. And so when ...

Nick Clason (07:11)
Great rule, by the way. I approve. Yeah.

Ronald (07:14)
When it's time to go to bed, the charger's downstairs and they have to charge their phone downstairs. No phones at the dinner table. In fact, even it's no phones after dinner. So we say, hey, get it done after dinner, no phones. Those are just like things that we have done as a family to be like, hey, here's the deal. We are going to give you permission that expands with responsibility. And then also cool thing as a parent, my kids don't have a cell phone after supper.

Nick Clason (07:18)
Yeah, good.

Mmm. It's good. It's good.

Mm-hmm.

Ronald (07:44)
So if I'm just scrolling on my cell phone after supper, they're like, hey dad, what are you doing? I'm like, yeah, you're right. I need to be off my phone. I need to pay attention to you.

Nick Clason (07:46)
They're calling you out.

That's so smart. That's just like built in accountability right there, for sure. Yeah. And you know, the thing that I, I try and tell parents as well in our context and other youth ministry avenues and whatever, honestly, just like a lot of times the question is what product or what resource do you use to like monitor like your kids screen usage and all those types of things. And rest assured, there are a million different like resources and things out there that you can use and you can lean into.

Ronald (07:57)
It's huge.

Absolutely.

Nick Clason (08:22)
But at the end of the day, the goal is for that thing not to become your kid's parent. The goal is for you to be the parent of it. Right. And so I love your rules because those guidelines are things that you've put in place. Like you can lock down an iPhone all you want, but you can still abuse it if it's in the room and they're on it until way after bedtime or you know, the no, no phones after dinner thing. Like there can be indiscriminate use or just like mindless use of it. And so.

Ronald (08:50)
Mm-hmm.

Nick Clason (08:51)
You're being proactive and in on top of it, you know, and that's, that's what I really like and appreciate because that's the tech. There's always a workaround in the technology. That's what I've found. Like there's no foolproof piece of technology. It's always a work.

Ronald (09:02)
Heck yeah.

No, I figured it out when I was dealing dial-up modem internet and my parents had the protective things when I was in high school. like, I can figure this out, you know? So no amount of blocking software or things like that will get around actual discipleship of your kids. Because you are a person who is imperfect, just like your kids. They're gonna make mistakes. So what do do?

Nick Clason (09:10)
Yeah.

Exactly. Yeah.

Yeah, for sure.

That's it. That's it. That's good. That's good. Let's shift gears a little bit then. Let's talk about your, how you've noticed technology, cell phones, whatever, within actual confines of youth ministry. Not just, you you parenting your kids with it, but like, what's it like navigating? Cause in a lot of cases, like we said, you got kids that don't even have it at all versus kids who are like using and fully on like all the social apps. So.

Ronald (09:36)
Like, how do you figure that out? Big deal.

Yeah.

Nick Clason (10:03)
What was your typical practice as a middle school pastor with technology?

Ronald (10:10)
Yeah, of it was just being open about that being a potential barrier between you and other people. And the other thing was not, because I was in a real conservative context, there was almost like some judgment to kids who did have a phone, which was really funny. And so I had to like stamp, yeah, I'm glad you get it. So.

Nick Clason (10:28)
Mm

Yeah, same here by the way, so I can relate to that.

Ronald (10:39)
On the one hand, whenever I had a parent being like, you know what, my kid just say that they don't connect very, they don't have any friends in youth ministry. And I'm looking at their kid, I so remember this one specific instance of girl, phone here, face down, and even her hair like covered the side of her face to where all it was, and she was in a corner on her phone looking down at it and not engaging with the room.

Nick Clason (10:59)
Yeah.

Ronald (11:07)
And then like I got a email three weeks later being like, my daughter is just not making any friends. I'm like, yeah, no joke. I've tried. And so trying to have a conversation with students where it's both not being judgmental, but also making sure they're aware of like, hey guys, if you feel lonely, one of the reasons in a list might be you're on your phone too much and you're missing what's going on right in front of you.

Nick Clason (11:13)
Yeah.

Mm-hmm.

Mm-hmm.

Ronald (11:36)
you care more about your online persona or the next funny video than you do your friend who's literally sitting three feet away from you. so trying to navigate that well was always the thing. And so that would just be like application. But on the other hand, you can do that in really great ways to be like, Hey guys, if you've got a phone, text a friend verse right now, someone who's not in this room, text an encouraging verse.

Nick Clason (11:52)
Mm-hmm.

Yeah. Yeah. Yeah.

Ronald (12:03)
so that you can be a light in their life, right? It's both and, right? So I don't like telling a kid, hey, cell phones are the devil, you should never have one. And I don't like telling parents, just give your kid a phone and don't worry about it, because it's absolutely both and.

Nick Clason (12:08)
Yeah. Yeah.

Right.

Yeah, yeah. Well, and that's honestly, that's exactly like what I feel like my entire podcast is predicated on. what this started out of, I don't know, I guess like a moment of frustration and a little bit of like an inflection point. like we'd gone pretty hard in on like digital ministry during COVID. I was working in Chicago and so it was necessitated, like it had to happen.

But then we found some really fun and cool wins out of doing ministry in a digital sort of context and some opportunities that actually opened up for us that weren't available to us doing ministry pre-COVID. And so as we were all sort of coming back from, you know, restrictions and lockdown and all those types of things, we were then trying to navigate this like tension between like how much should we swing the pendulum, right? And so my whole, like my whole thing, like the whole name of this like hybrid ministry is like,

Ronald (13:08)
Yeah.

Nick Clason (13:13)
It's not just your digital, but it's not just your in-person. It's kind of that both and, and I think in all of life, it's easier for us. We like to draw hard and hard and fast lines and be like, cell phones are bad. So you should not, but I like your, you know, your Ferrari example because you have to work, you have to work up to it. You don't just earn it immediately. And so like my contention is as much as we, especially older generations want to lament cell phones and how difficult they are for

ministry and connection and they are like in some cases they definitely are, but like there's also a lot of good, you know, that comes out of them. your friend a verse or group chats. Like group chats are such a simple thing that didn't exist. Was it 10 years ago? 15 years ago? Like even if you have people with Android, like group chats are still a way to stay connected, you know, to one another. but you know, so like that's, that's kind of like my contention is like

Ronald (13:54)
Mm-hmm.

No, you can't connect with people with Androids over group chat. It doesn't happen.

Nick Clason (14:11)
we have to help students navigate this well and not just settle for the easy answer of just throw your cell phone in a river. It's terrible and it's the enemy. And if we think that, then why are we getting our kids these things for Christmas? It's like, I just need to call them at practice. Okay, but now you've opened Pandora's box and that's not necessarily a bad thing, not condemning any parent for doing that. I'm just saying now we have to help them navigate that well, both at the parent level and also while we're like...

Ronald (14:20)
Yeah. Yeah.

Absolutely.

Nick Clason (14:40)
navigating and managing that within like our student ministries.

Ronald (14:44)
Sure, and it's just as important as showing your kid what you version can do and be like, hey, you know what's really cool about you version? It's a Bible reading plan. Let's you and me do it together, parent and kid. Or, hey, as a ministry, we're gonna do this month long Bible reading plan. That's on your phone. Yeah, it's absolutely being able to use the tools that are available to us, because we could have said the same thing about lamenting the invention of the car, taking away our, aw man, we're not as

Nick Clason (14:50)
Yeah.

Yeah, yeah.

Course privileges.

Ronald (15:14)
connected. So yeah, and since this is the middle school ministry podcast too, it matters to a middle school student what you model to them. Because they take that to heart. so my whole thing was not trying to judge those who had a cell phone. But yeah, absolutely. If they're going to be on YouTube,

Nick Clason (15:22)
Mm-hmm.

Mm.

Mm-hmm.

Ronald (15:44)
watching you know Mr. Beast do whatever Mr. Beast does then I kind of also want them to hear from their youth pastor every now and then and so that's an easy thing to do like you pastor to take your phone spend five minutes making five reels and then or five shorts for YouTube and be like hey look my kids are gonna get some encouragement for me this week that's it's out there

Nick Clason (15:51)
Why not? Yeah, exactly.

Yeah. Yeah. Yeah. I absolutely. And one thing I've noticed and I've seen in like studies and stuff here recently is like, you know, Gen X boomers even have all sort of like settled in on Facebook millennials. Are you millennial, Ronald? Yeah. All right. Me too. Me too. Instagram, right? It's kind of like millennials favorite platform. Gen Z sort of like made tick tock its thing. We're noticing

Ronald (16:22)
yes, and how dare you.

Mm-hmm.

Nick Clason (16:34)
Jen Alpha's making YouTube kind of their spot. And I, yeah. And I even read that it, for Jen Alpha, it's taking the place of Google as its preferred search engine. And so what an opportunity for us like to be on there, you know, and for middle school kids to see us, to see their youth pastor, to maybe even see themselves or their friends from youth group. You know, if you post shorts, reels, all that type of stuff on there, like

Ronald (16:36)
Yeah, it is YouTube.

Absolutely.

Nick Clason (17:01)
You're so right. Like it's such a fantastic opportunity. it really, just exactly what my whole goal with hybrid is like showing up where they are. Like if they're on YouTube, how cool is it? Like they can get on there and they can watch MrBeast who's all across the country and also their church.

Ronald (17:17)
Well, and to even use the platform like it's currently being used then, how cool would it be if your kid typed in how to study the Bible and they got an answer from their youth pastor immediately? Like you already had a five minute video on how to study the Bible that you had prepared for your kids and it was there, right? Because that's how they're using the platform.

Nick Clason (17:30)
Right? Yeah. Exactly.

Exactly. Yeah, it's not just like, it's not just there for you as a youth pastor to have another channel for announcements, though you can be, but I would, what I encourage people to do is use the platforms for their intended uses. And so if you're going to use it for a thing that you think is what your ministry needs, but it's not in alignment with the intended use of the platform, you're not going to see the same types of results than if you actually use it for what it's being used for, which is answering specific questions.

Ronald (17:46)
Mm-hmm.

Yep. Yep.

Nick Clason (18:09)
And frankly, entertainment, right? And maybe like a little bit of inspiration too. So that's good. So what would you say to a middle school youth pastor or any youth pastor out there, like who's got people in their church like you and like me who are a little leery about cell phone, cell phone usage, middle school. Like what's the, how would you coach them, you know, to either lean in and have that conversation or.

Ronald (18:26)
Mm-hmm.

Nick Clason (18:38)
with parents or how to like manage maybe some of that potential like turbulent waters of, you know, angry parents who think cell phones are evil and of the devil.

Ronald (18:48)
You know what's funny is when I first started in ministry, there was a big deal where we said, don't bring any cell phones to camp. And then there was a really turbulent season in between when we arrived to my kid as a parent saying, my kid will bring their phone to camp or they're not going.

Nick Clason (18:58)
Mm-hmm. Mm-hmm.

yeah.

Ronald (19:18)
And so navigating that in between, I think there are far fewer parents who are going to say that a cell phone is evil. They might be saying, my kid has to have one because I need to be connected and know what's up with my kid at all times.

Nick Clason (19:27)
Yeah.

Yeah.

Ronald (19:35)
which is a different type of unhealth, that's fine. We can go from there. To help a youth pastor navigate the cell phones. Cell phones are bad, right? A cell phone is the same, to use the car analogy. It's a tool. can take you someplace great. It can take you someplace awful. And if you want to be the youth pastor who's like, no cell phones in the youth room. They go in this box over here and we use paper Bible still. Like that's fine.

Nick Clason (19:45)
Yeah.

Yeah, you can do that. Yeah, yeah.

Ronald (20:04)
if you explain that, right? As long as you're saying, why we do this as a ministry, this is the vision, this is what we're trying to accomplish. Do that, but you're going to have parents who, when you go to camp, when you go to retreat, they're gonna push back on you and be like, hey, my kid is going to take their cell phone. I don't care what their rules are.

Nick Clason (20:28)
Yeah. Well, like when did you get a cell phone? Like how old were you when you got a cell phone? Yeah.

Ronald (20:31)
I was 16 and I got a cell phone because my parents were afraid that I was going to get lost when I started driving by myself. So I got my dad's secretary's old Nokia phone.

Nick Clason (20:45)
But so you're 16, right? And now you're the type of parent in that particular age bracket and demographic, you're sending your daughter's kids to camp. like that's all, know, cell phones from the age of 16 for you and on up. Like I was about the same, you know, so here in a couple of years when my kids are old enough to go to camp, I only, that's my like comfort zone, you know? And so like I get their scary stuff on it, but

Ronald (20:56)
Yeah. Yeah.

Nick Clason (21:14)
It's also gonna, it's not, you're not never gonna give your kid a cell phone. So how do we, and that's my thing, how do we help lean in and teach them the good things of it? Put good, good rules and guidelines and guardrails all around it so that you're hopefully protecting your kids and having conversations, you know, with it.

Ronald (21:25)
Yeah.

It's exactly that. It's continued conversations with kids. And even as a parent being okay to say, these are our non-cell phone times to where we're going to talk. I know parents who like to say no phones in the car because that 15 minute, 20 minute drive can be like, hey, we can actually have a conversation as we drive around. But just having conversations about your phone usage. Hey, who are you following? Hey.

Nick Clason (21:35)
That's it, yeah.

Yeah, yeah, so true.

Mm-hmm.

Ronald (22:00)
I or even telling like I will do this with my girls. I'll send them goofy videos and goofy memes Not because I think they're the funniest thing in the world But I'm trying to connect with them on their level like to my own kids and so like It's funny because they don't have social media what I'm doing is screen recording a funny reel I saw and then sending that to them as a message

Nick Clason (22:09)
Yeah, yeah.

Yeah dude. Yeah, for sure.

Bro, that's so committed, but I love it. Like that's, you you're like, we're not doing the social media thing, but I still want you to see this thing that I saw on social media and it's funny. So you'll like it. It's great.

Ronald (22:34)
Yeah, and I want you to know that I'm thinking of you throughout the day. I want you to laugh. This is a funny thing. And yeah, phones aren't the devil. Yeah, so it's trying to continually have a conversation with your kid. And even where you're saying, hopefully they're coming to you and being like, my friend is being dumb in the group chat. They go, okay, what did they say? Talking through what's good to text, what's not good to text, how...

Nick Clason (22:43)
That's great,

Ronald (23:02)
inflection matters and be like, Hey, I know you hate it, but this might be a FaceTime moment because it sounds like you guys are not seeing each other texting back and forth. Maybe you need to like actually talk.

Nick Clason (23:12)
Yeah. Yeah, man, that's so good. Well, anything else, Ronald, before we hang this sucker up?

Ronald (23:19)
I think the most important thing a parent can do with their kid and having a phone is have some guidelines and have lots of conversations. I think if you stick into those two places, like you're gonna be in a spot where maybe sometimes it's uncomfortable, maybe it's sometimes you're giving a little bit more, you're giving more unearned responsibility away than you're ready for, but like that's parenting as a whole. You don't want your 18 year old kid.

to get a cell phone and all social media all at once and be like, well, now I'm gonna learn everything. It's much, I think it's a much better experience for you and the kid if you walk them through the process together with you in the driver's seat sometimes and them in the driver's seat sometimes.

Nick Clason (24:04)
That's good. Yeah, actually, if anyone's listening to this, watching this like here live, like in the next several weeks, like that's what I'm doing on my podcast is I'm doing like some parent and kid kind of like tech talks. And so they're like aimed for youth pastors to like curate or have that conversation with like some downloadable worksheets and stuff like that that they can share. because I think that's, that's the key in all of this. Like it's, it's easier to draw a line in the sand and be like, no, this, like this is it. We're not doing that, but like we,

Ronald (24:16)
Mmm, yeah.

Nick Clason (24:34)
That's the phone has not allowed us to do that. It's not going away. So instead we got to figure out how do we lean into it into what's uncomfortable and maybe like uncertain waters, like lean into it to just open up that continued kind of conversation thing. So I think that's, that's so good. So, yo, if you're listening here for me on my channel, go follow everything Ronald's doing, middle school ministry podcast. It's dope. It's all about middle schoolers and he's got dope co-hosts.

Ronald (24:48)
Absolutely.

Yeah. I just want to thank everybody for listening to my podcast, the hybrid ministry podcast. Thank you so much. That's really great. No, and if you're, if you're listening to this from middle school ministry podcast, you should definitely go check out what Nick Clayson is doing over in hybrid ministry. Some really good stuff, some really helpful things to carry the conversation forward when it comes to the digital world and youth ministry.

Nick Clason (25:05)
that you've taken over.

Yeah, no, I love it. So good. And like I said, we both collabed on a little resource. It's free in both of our show notes, so go grab that. that's it, man. We'll talk to guys next time.

Ronald (25:34)
See you around.

https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

💥[CUSTOM] Hybrid Coaching💥

https://www.hybridministry.xyz/articles/coaching

======================================
DESCRIPTION
In this video, youth pastor, Nate Clason shares his journey to posting on social media more regularly.
He also shares the one key secret that has brought his group more closely together.
And be sure to stick around to the very end, because live on the podcast, Nate and Nick discover one additional benefit to social media that will help youth pastors win with parents, pastors and even elders at your church!

======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/109

//METRICOOL VIDEO
https://www.youtube.com/watch?v=E2_sNx3NKN0&t=558s

//10,000 HOURS
https://www.amazon.com/10-000-Hours-Become-Practice/dp/1475033621

//STUDENT'S VIDEO
https://www.youtube.com/shorts/GqzMZKfONok

👉 STAY CONNECTED WITH NICK
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Website: https://www.hybridministry.xyz

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🛠️TOOLS
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BEST DYM RESOURCES
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//YOUTUBE STARTER KIT FOR UNDER $100
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AUTO POD
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--------------
🕰️TIMECODES
00:00 Intro
00:51 How did you end up as a youth pastor?
02:29 What was your original relationship with digital?
04:45 What would you say to a "regular" youth pastor?
12:10 What wins have come from social media?
19:27 What in your context has been most effective?
23:20 Additional benefits of Social
--------------
✍️TRANSCRIPT
00:00:00:00 - 00:00:01:02
What is up everybody?

00:00:01:02 - 00:00:03:03
Welcome back to another episode

00:00:03:03 - 00:00:04:20
of the Hybrid Ministry Show

00:00:04:20 - 00:00:07:02
I am your host, Nick Clason

00:00:07:02 - 00:00:08:07
here with you as always

00:00:08:07 - 00:00:09:23
and if you’ve been here the last couple of weeks

00:00:09:23 - 00:00:11:12
you know that we’ve been doing some different interviews

00:00:20:22 - 00:00:24:00
It is with my brother, Nate Clason

00:00:24:00 - 00:00:26:03
Good morning, Nate, how you doing bro?

00:00:26:03 - 00:00:27:02
I'm doing pretty good.

00:00:27:02 - 00:00:28:03
Probably not better than

00:00:28:03 - 00:00:29:03
your wife, though, right?

00:00:29:03 - 00:00:30:05
Don't say that to

00:00:30:05 - 00:00:31:02
in front of anyone.

00:00:31:02 - 00:00:31:18
You know, True.

00:00:31:18 - 00:00:34:17
Well, I’ve known you longer

00:00:34:17 - 00:00:35:12
That is true.

00:00:35:12 - 00:00:36:11
But not too much longer, so.

00:00:36:11 - 00:00:38:05
That’s probably what I’m thinking

00:00:38:05 - 00:00:38:18
when I say that

00:00:38:18 - 00:00:39:02
Yeah.

00:00:39:02 - 00:00:41:05
Yeah.

00:00:41:05 - 00:00:43:14
Nate, give us all

00:00:43:14 - 00:00:44:15
a little bit of background

00:00:44:15 - 00:00:46:19
what’s been your church

00:00:46:19 - 00:00:49:16
youth ministry, student ministry

00:00:49:16 - 00:00:51:20
experience and story

00:00:51:20 - 00:00:54:09
kinda get that conversation

00:00:54:09 - 00:00:55:24
out of the way

00:00:55:24 - 00:00:57:07
set a little bit of a baseline

00:00:57:07 - 00:00:58:19
as we dive into this

00:00:58:19 - 00:01:00:04
social media discussion

00:01:00:04 - 00:01:00:14
Yeah.

00:01:00:14 - 00:01:01:21
So I felt called

00:01:01:21 - 00:01:05:00
to, ministry at a Mexico

00:01:05:00 - 00:01:06:02
missions trip.

00:01:06:02 - 00:01:07:19
when I was in high school,

00:01:07:19 - 00:01:09:08
a late high school,

00:01:09:08 - 00:01:11:01
and actually kind of fell off.

00:01:11:01 - 00:01:12:05
my journey a little bit.

00:01:12:05 - 00:01:13:07
my journey a little bit.

00:01:13:07 - 00:01:14:01
Kind of started

00:01:14:01 - 00:01:15:14
serving, working

00:01:15:14 - 00:01:16:13
in, like,

00:01:16:13 - 00:01:18:02
the public work, you know,

00:01:18:02 - 00:01:19:15
the secular work environment

00:01:19:15 - 00:01:20:21
and just kind of saw

00:01:20:21 - 00:01:21:13
I wasn't called

00:01:21:13 - 00:01:22:16
the ministry anymore

00:01:22:16 - 00:01:23:15
and got connected

00:01:23:15 - 00:01:25:13
one day at my custodian

00:01:25:13 - 00:01:26:18
job at a school

00:01:26:18 - 00:01:29:03
with, a pastor's wife

00:01:29:03 - 00:01:30:21
who was subbing at the school.

00:01:30:21 - 00:01:32:06
And I told her,

00:01:32:06 - 00:01:33:16
we were talking about music,

00:01:33:16 - 00:01:34:04
and she found out

00:01:34:04 - 00:01:34:21
that I could play

00:01:34:21 - 00:01:35:17
a little bit of guitar,

00:01:35:17 - 00:01:36:21
and she asked if I could

00:01:36:21 - 00:01:38:06
help with her church worship

00:01:38:06 - 00:01:40:03
and got connected that way.

00:01:40:03 - 00:01:41:06
And through that,

00:01:41:06 - 00:01:41:23
got connected

00:01:41:23 - 00:01:43:22
with a, leader

00:01:43:22 - 00:01:45:10
in that denomination

00:01:45:10 - 00:01:47:10
who eventually got me ordained

00:01:47:10 - 00:01:48:12
and got me connected

00:01:48:12 - 00:01:49:17
with other pastors.

00:01:49:17 - 00:01:50:04
Eventually,

00:01:50:04 - 00:01:51:14
where I became a youth pastor.

00:01:51:14 - 00:01:52:10
And now I'm

00:01:52:10 - 00:01:53:08
serving in a little bit

00:01:53:08 - 00:01:54:02
of a bigger church

00:01:54:02 - 00:01:55:15
in the Taylorville area

00:01:55:15 - 00:01:57:05
as the associate pastor

00:01:57:05 - 00:01:57:15
of student

00:01:57:15 - 00:01:59:11
ministry and worship ministry.

00:01:59:11 - 00:02:00:11
So it started

00:02:00:11 - 00:02:01:08
with worship ministry

00:02:01:08 - 00:02:01:18
and kind of

00:02:01:18 - 00:02:02:23
evolved into youth.

00:02:02:23 - 00:02:03:21
And I never kind of

00:02:03:21 - 00:02:04:18
saw that coming,

00:02:04:18 - 00:02:05:06
but praise

00:02:05:06 - 00:02:06:09
God that he got me to kind of

00:02:06:09 - 00:02:06:23
where I felt

00:02:06:23 - 00:02:08:11
called to years ago, you know?

00:02:08:11 - 00:02:10:01
So that's cool.

00:02:10:01 - 00:02:10:18
Yeah, so

00:02:10:18 - 00:02:11:22
the gateway drug

00:02:11:22 - 00:02:13:11
to your youth ministry

00:02:13:11 - 00:02:14:06
was worship

00:02:14:06 - 00:02:14:15
Yeah

00:02:14:15 - 00:02:16:04
That’s where you started

00:02:16:04 - 00:02:16:16
as you can tell

00:02:16:16 - 00:02:17:09
by the man bun.

00:02:17:09 - 00:02:18:13
Right?

00:02:18:13 - 00:02:19:18
Yeah

00:02:19:18 - 00:02:21:24
Or something about that manbun

00:02:21:24 - 00:02:23:14
We won’t talk about that

00:02:23:14 - 00:02:24:07
But

00:02:26:09 - 00:02:28:07
You started doing youth ministry

00:02:29:10 - 00:02:30:13
When you jumped into

00:02:30:13 - 00:02:31:12
youth ministry

00:02:31:12 - 00:02:32:18
What at that point

00:02:32:18 - 00:02:35:11
was your like understanding

00:02:35:11 - 00:02:36:17
or your relationship

00:02:36:17 - 00:02:38:10
with digital and social media

00:02:38:10 - 00:02:41:06
and all that type of stuff?

00:02:41:06 - 00:02:43:04
I've always kind of

00:02:43:04 - 00:02:45:00
been, like.

00:02:45:00 - 00:02:45:23
I've always been aware

00:02:45:23 - 00:02:46:13
of social media.

00:02:46:13 - 00:02:47:13
Never knew how important

00:02:47:13 - 00:02:48:19
it was to student ministry.

00:02:48:19 - 00:02:49:23
I didn't really,

00:02:49:23 - 00:02:51:24
it was actually post Covid

00:02:51:24 - 00:02:52:22
when I really.

00:02:52:22 - 00:02:53:13
Well,

00:02:53:13 - 00:02:54:08
in the middle of Covid

00:02:54:08 - 00:02:54:20
that I started

00:02:54:20 - 00:02:55:10
getting involved

00:02:55:10 - 00:02:56:05
in student ministry.

00:02:56:05 - 00:02:57:10
And,

00:02:57:10 - 00:02:59:06
I didn't have

00:02:59:06 - 00:03:01:10
too many platforms.

00:03:01:10 - 00:03:02:12
And my first church

00:03:02:12 - 00:03:03:10
was social media,

00:03:03:10 - 00:03:06:02
mostly through Facebook.

00:03:06:02 - 00:03:07:19
I had that's pretty

00:03:07:19 - 00:03:08:21
much it for my first church.

00:03:08:21 - 00:03:10:06
And I mostly connected

00:03:10:06 - 00:03:12:09
with parents on that platform.

00:03:12:09 - 00:03:14:06
and I realized

00:03:14:06 - 00:03:15:03
that probably wasn't

00:03:15:03 - 00:03:16:02
a strength.

00:03:16:02 - 00:03:18:23
so here, though,

00:03:18:23 - 00:03:20:08
I would say that I've,

00:03:20:08 - 00:03:22:08
I've kind of adapted, adopted,

00:03:22:08 - 00:03:25:09
Instagram, Facebook.

00:03:25:09 - 00:03:26:24
I created a TikTok.

00:03:26:24 - 00:03:27:13
And Nick,

00:03:27:13 - 00:03:28:16
I know you're so passionate

00:03:28:16 - 00:03:29:09
about YouTube,

00:03:29:09 - 00:03:30:04
me and Jessica have been

00:03:30:04 - 00:03:30:20
talking recently,

00:03:30:20 - 00:03:31:13
my wife,

00:03:31:13 - 00:03:32:13
about the idea

00:03:32:13 - 00:03:33:19
of getting on YouTube here

00:03:33:19 - 00:03:34:01
soon,

00:03:34:01 - 00:03:34:18
just because I feel like

00:03:34:18 - 00:03:35:24
that'd be a bigger,

00:03:35:24 - 00:03:37:02
overall

00:03:37:02 - 00:03:38:06
reach for our students

00:03:38:06 - 00:03:40:06
to, to have us on YouTube.

00:03:40:06 - 00:03:42:02
But I'm not super connect.

00:03:42:02 - 00:03:42:24
I wasn't super connected

00:03:42:24 - 00:03:44:08
initially to social media.

00:03:44:08 - 00:03:45:18
I would say that.

00:03:45:18 - 00:03:48:12
So what was the

00:03:48:12 - 00:03:49:09
What would you say was

00:03:49:09 - 00:03:49:22
the driving force

00:03:49:22 - 00:03:50:24
or the catalyst

00:03:50:24 - 00:03:52:11
to get you connected

00:03:52:11 - 00:03:53:12
to some of those things?

00:03:53:12 - 00:03:55:08
Like what was your “aha” moment?

00:03:55:08 - 00:03:57:09
If there was one?

00:03:57:09 - 00:03:58:19
well, I think seeing you,

00:03:58:19 - 00:03:59:09
like, super

00:03:59:09 - 00:04:00:02
passionate about it

00:04:00:02 - 00:04:01:08
and watching your podcast

00:04:01:08 - 00:04:02:11
really, honestly like,

00:04:02:11 - 00:04:03:11
and your

00:04:03:11 - 00:04:05:03
different videos and clips

00:04:05:03 - 00:04:05:23
on like TikTok and stuff

00:04:05:23 - 00:04:06:23
on like TikTok and stuff

00:04:06:23 - 00:04:07:20
of how important

00:04:07:20 - 00:04:09:04
social media is

00:04:09:04 - 00:04:10:11
kind of drives me

00:04:10:11 - 00:04:11:17
to make sure I have that.

00:04:11:17 - 00:04:12:21
And like really,

00:04:12:21 - 00:04:13:10
a lot of that

00:04:13:10 - 00:04:14:12
is truly

00:04:14:12 - 00:04:16:18
from like your passion for it.

00:04:16:18 - 00:04:18:05
And I'm seeing other leaders

00:04:18:05 - 00:04:19:04
saying, hey, you know, like,

00:04:19:04 - 00:04:20:02
this is a new era.

00:04:20:02 - 00:04:21:17
It's no longer like

00:04:21:17 - 00:04:22:03
you're not going

00:04:22:03 - 00:04:22:20
to meet in person

00:04:22:20 - 00:04:24:14
as naturally and as, as,

00:04:24:14 - 00:04:25:21
as often as you like.

00:04:25:21 - 00:04:26:15
And there's going to be kids

00:04:26:15 - 00:04:27:14
that don't make it every week.

00:04:27:14 - 00:04:28:07
So it's like

00:04:28:07 - 00:04:28:22
it's good for them

00:04:28:22 - 00:04:29:04
to have

00:04:29:04 - 00:04:30:05
some sort of

00:04:30:05 - 00:04:31:22
avenue of seeing,

00:04:31:22 - 00:04:33:18
some of the stuff

00:04:33:18 - 00:04:34:13
that we're talking about,

00:04:34:13 - 00:04:36:03
even if it's just like a recap

00:04:36:03 - 00:04:36:15
or whatever,

00:04:36:15 - 00:04:37:13
just to kind of give them

00:04:37:13 - 00:04:38:06
a basis of

00:04:38:06 - 00:04:39:21
what we're talking about. So.

00:04:39:21 - 00:04:40:22
Yeah, no doubt

00:04:40:22 - 00:04:42:08
I would agree

00:04:42:08 - 00:04:45:20
But that feels obvious, maybe

00:04:45:20 - 00:04:50:03
So tell people

00:04:50:03 - 00:04:51:14
I think it was helpful

00:04:51:14 - 00:04:52:12
Because you’re a guy

00:04:52:12 - 00:04:54:24
Who is like

00:04:54:24 - 00:04:57:04
What I would deem as

00:04:57:04 - 00:04:59:04
like a lot of other youth pastors in America

00:04:59:04 - 00:05:00:10
You’re just kinda like

00:05:00:10 - 00:05:02:23
jumping from week to week

00:05:02:23 - 00:05:03:24
program to program

00:05:03:24 - 00:05:05:18
like making sure you got a game

00:05:05:18 - 00:05:06:18
making sure you got a message

00:05:06:18 - 00:05:07:22
making sure you got a small group

00:05:07:22 - 00:05:08:09
making sure you got enough leaders

00:05:08:09 - 00:05:08:24
making sure you got enough leaders

00:05:08:24 - 00:05:09:24
like all the things

00:05:09:24 - 00:05:12:12
all the like whirlwind

00:05:12:12 - 00:05:15:14
elements of just being a youth pastor

00:05:15:14 - 00:05:17:11
and then

00:05:17:11 - 00:05:18:24
you got someone like me

00:05:18:24 - 00:05:20:17
who’s telling you

00:05:20:17 - 00:05:21:20
“you need to get on social media”

00:05:21:20 - 00:05:23:08
“you need to get on social media”

00:05:23:08 - 00:05:25:19
speak to somebody

00:05:25:19 - 00:05:27:22
who’s in the space that you were

00:05:27:22 - 00:05:29:17
a year, year and a half ago

00:05:29:17 - 00:05:30:23
that’s like

00:05:30:23 - 00:05:32:20
“Yeah that sounds awesome”

00:05:32:20 - 00:05:33:23
“I would love to”

00:05:33:23 - 00:05:35:24
“There’s no way I could ever do it!”

00:05:35:24 - 00:05:37:20
“It’s too hard”

00:05:37:20 - 00:05:38:18
“It’s too much”

00:05:38:18 - 00:05:39:11
It’s too...

00:05:39:11 - 00:05:40:19
Whatever. Fill in whatever

00:05:40:19 - 00:05:42:16
blank of why it’s

00:05:42:16 - 00:05:43:18
why it’s not

00:05:43:18 - 00:05:46:02
gonna be achievable or possible

00:05:46:02 - 00:05:48:02
talk to somebody who’s in that

00:05:48:02 - 00:05:49:03
in that sorta space

00:05:49:03 - 00:05:50:15
like you were not too long ago

00:05:50:15 - 00:05:50:21
Yeah.

00:05:50:21 - 00:05:52:16
Well, there is a way to

00:05:52:16 - 00:05:53:11
connect all your

00:05:53:11 - 00:05:54:14
social media platforms

00:05:54:14 - 00:05:56:01
so that when you post on

00:05:56:01 - 00:05:56:23
it, posts on all of them,

00:05:56:23 - 00:05:57:08
I think that's

00:05:57:08 - 00:05:58:08
a big part of it.

00:05:58:08 - 00:05:58:22
And honestly,

00:05:58:22 - 00:05:59:22
I don't even

00:05:59:22 - 00:06:00:23
like for some things.

00:06:00:23 - 00:06:02:01
Like for my pictures,

00:06:02:01 - 00:06:03:13
it goes from Instagram

00:06:03:13 - 00:06:04:00
to Facebook.

00:06:04:00 - 00:06:04:15
They're connected.

00:06:04:15 - 00:06:05:06
But for some reason

00:06:05:06 - 00:06:06:23
whenever I do a reel or video,

00:06:06:23 - 00:06:07:13
they're not.

00:06:07:13 - 00:06:08:06
So I have to go in

00:06:08:06 - 00:06:08:24
and do it myself.

00:06:08:24 - 00:06:09:07
Somehow.

00:06:09:07 - 00:06:09:23
I'll have to

00:06:09:23 - 00:06:10:21
figure all that stuff out.

00:06:10:21 - 00:06:12:02
But,

00:06:12:02 - 00:06:12:22
that's a part of

00:06:12:22 - 00:06:13:06
it is like,

00:06:13:06 - 00:06:14:06
if you haven't connected in

00:06:14:06 - 00:06:15:12
some way to the same email

00:06:15:12 - 00:06:16:16
and to the same connection,

00:06:16:16 - 00:06:17:24
like you can link it

00:06:17:24 - 00:06:19:12
so that when you post on one,

00:06:19:12 - 00:06:20:23
it goes to all of them.

00:06:20:23 - 00:06:21:11
And honestly,

00:06:21:11 - 00:06:22:01
like not

00:06:22:01 - 00:06:23:24
everyone sees each platform

00:06:23:24 - 00:06:24:18
and sometimes they do.

00:06:24:18 - 00:06:25:21
And that's okay.

00:06:25:21 - 00:06:26:10
But I think it's

00:06:26:10 - 00:06:28:06
just so important to know

00:06:28:06 - 00:06:30:08
that kids are on,

00:06:30:08 - 00:06:31:05
students are on

00:06:31:05 - 00:06:32:04
these platforms,

00:06:32:04 - 00:06:32:22
and they're

00:06:32:22 - 00:06:34:11
looking for inspiration,

00:06:34:11 - 00:06:35:20
they're looking for hope,

00:06:35:20 - 00:06:36:13
and it's our way

00:06:36:13 - 00:06:38:08
to kind of minister to people

00:06:38:08 - 00:06:39:05
through the social

00:06:39:05 - 00:06:40:03
media platforms

00:06:40:03 - 00:06:41:05
that God has

00:06:41:05 - 00:06:42:03
really entrusted us

00:06:42:03 - 00:06:43:04
with as youth pastors,

00:06:43:04 - 00:06:44:07
if we're on them,

00:06:44:07 - 00:06:44:24
to do

00:06:44:24 - 00:06:45:22
the right things on their

00:06:45:22 - 00:06:47:16
not just not just,

00:06:47:16 - 00:06:48:14
and it's

00:06:48:14 - 00:06:49:16
good to have fun things

00:06:49:16 - 00:06:50:20
and different activities

00:06:50:20 - 00:06:51:05
and different

00:06:51:05 - 00:06:52:05
like kind of goofy

00:06:52:05 - 00:06:53:19
things for kids to kind of,

00:06:53:19 - 00:06:55:17
you know, be by.

00:06:55:17 - 00:06:57:00
But it's also good to have,

00:06:57:00 - 00:06:57:17
you know,

00:06:57:17 - 00:06:58:19
content

00:06:58:19 - 00:06:59:21
that could inspire

00:06:59:21 - 00:07:01:03
and change lives.

00:07:01:03 - 00:07:02:04
and I, I've seen,

00:07:02:04 - 00:07:03:24
aspects of both,

00:07:03:24 - 00:07:05:00
you know, so it's good.

00:07:05:00 - 00:07:05:16
Yep.

00:07:05:16 - 00:07:07:09
So like that’s like the big

00:07:07:09 - 00:07:09:15
picture reason.

00:07:09:15 - 00:07:10:15
Students are on it...

00:07:10:15 - 00:07:11:24
We should be on there...

00:07:11:24 - 00:07:14:00
helping redeem those moments

00:07:14:00 - 00:07:15:19
I like to think about

00:07:15:19 - 00:07:17:21
in the Bible

00:07:17:21 - 00:07:19:16
the Apostle Paul was using like

00:07:19:16 - 00:07:20:13
pen and paper

00:07:20:13 - 00:07:22:07
and then like mail carriers

00:07:22:07 - 00:07:23:11
to like get his message across

00:07:23:11 - 00:07:26:09
today I would envision that

00:07:26:09 - 00:07:28:17
He would be using something like digital

00:07:28:17 - 00:07:29:14
Exactly.

00:07:29:14 - 00:07:30:22
Pretty vigorously

00:07:30:22 - 00:07:32:04
to get his message across

00:07:33:05 - 00:07:36:09
So that’s the big picture, “why”

00:07:36:09 - 00:07:36:22
Yeah, Yeah

00:07:36:22 - 00:07:38:08
Students are there, It’s important

00:07:38:08 - 00:07:40:03
Talk about like

00:07:40:03 - 00:07:42:23
What it took from just like time management

00:07:42:23 - 00:07:44:21
Talk about what it took from like

00:07:44:21 - 00:07:47:24
platform understanding

00:07:47:24 - 00:07:50:07
You, I feel like

00:07:50:07 - 00:07:51:02
correct me if I’m wrong, but

00:07:51:02 - 00:07:52:07
I feel like you had to

00:07:52:07 - 00:07:54:05
get to know how to use

00:07:54:05 - 00:07:55:11
a lot of these tools

00:07:55:11 - 00:07:57:14
talk to someone who may be

00:07:57:14 - 00:07:58:09
in the space

00:07:58:09 - 00:08:00:03
“I want to- I don’t even know what

00:08:00:03 - 00:08:01:07
to do. Or how to do it.”

00:08:01:07 - 00:08:02:16
Or like what’s even

00:08:02:16 - 00:08:03:07
possible

00:08:03:07 - 00:08:04:11
Or what ever I should do.

00:08:04:11 - 00:08:06:07
Like get real practical

00:08:06:07 - 00:08:06:18
You know,

00:08:06:18 - 00:08:08:12
I think

00:08:08:12 - 00:08:10:00
it doesn't take as much time

00:08:10:00 - 00:08:10:15
as you think.

00:08:10:15 - 00:08:11:09
I mean, yes,

00:08:11:09 - 00:08:12:05
creating the video.

00:08:12:05 - 00:08:13:05
I mean, you never,

00:08:13:05 - 00:08:14:14
I think, was like

00:08:14:14 - 00:08:15:16
creating a short

00:08:15:16 - 00:08:16:19
or like a reel.

00:08:16:19 - 00:08:18:05
You never want to make a reel

00:08:18:05 - 00:08:19:10
any longer than a minute

00:08:19:10 - 00:08:20:21
or so like that.

00:08:20:21 - 00:08:21:11
So you really

00:08:21:11 - 00:08:22:05
it doesn't take that long

00:08:22:05 - 00:08:22:23
to create that video.

00:08:22:23 - 00:08:23:12
If you could do it in

00:08:23:12 - 00:08:24:13
1 or 2 takes, like it's

00:08:24:13 - 00:08:25:22
not a big deal with that.

00:08:25:22 - 00:08:26:24
And then

00:08:26:24 - 00:08:28:11
that's a big part of,

00:08:28:11 - 00:08:29:10
what students look at.

00:08:29:10 - 00:08:29:24
They don't watch

00:08:29:24 - 00:08:31:00
like long videos.

00:08:31:00 - 00:08:31:16
They're not going to watch

00:08:31:16 - 00:08:32:20
a 20 minute video.

00:08:32:20 - 00:08:33:13
But if you can keep it

00:08:33:13 - 00:08:34:10
a minute, you know,

00:08:34:10 - 00:08:35:10
that's more realistic

00:08:35:10 - 00:08:36:19
for them to kind of,

00:08:36:19 - 00:08:37:19
you know, dive into it

00:08:37:19 - 00:08:39:15
and interact with it.

00:08:39:15 - 00:08:39:23
and I think

00:08:39:23 - 00:08:40:07
a lot of

00:08:40:07 - 00:08:42:00
it is like interaction,

00:08:42:00 - 00:08:43:08
like if you, you know,

00:08:43:08 - 00:08:44:00
what did you learn from

00:08:44:00 - 00:08:44:12
this video?

00:08:44:12 - 00:08:45:14
You know, make comment in the

00:08:45:14 - 00:08:47:03
in the comments, tell us who

00:08:47:03 - 00:08:49:04
who won this in this game or

00:08:49:04 - 00:08:49:22
and I don't think it's

00:08:49:22 - 00:08:51:01
I don't think it's,

00:08:51:01 - 00:08:54:20
it's as much it's not as time

00:08:54:20 - 00:08:55:19
consuming as you think.

00:08:55:19 - 00:08:56:22
It's I mean,

00:08:56:22 - 00:08:58:00
some people are

00:08:58:00 - 00:08:58:21
slower than others

00:08:58:21 - 00:08:59:08
and some people

00:08:59:08 - 00:09:00:04
are faster than others

00:09:00:04 - 00:09:01:00
at getting stuff done.

00:09:01:00 - 00:09:02:03
But once you kind of

00:09:02:03 - 00:09:02:24
get the bearings

00:09:02:24 - 00:09:04:08
and the grip

00:09:04:08 - 00:09:05:04
on, on different

00:09:05:04 - 00:09:06:05
like ways of doing things,

00:09:06:05 - 00:09:06:14
and you're in

00:09:06:14 - 00:09:08:06
kind of your groove on things,

00:09:08:06 - 00:09:09:12
it becomes pretty natural

00:09:09:12 - 00:09:10:09
and second nature

00:09:10:09 - 00:09:12:00
and pretty fast stuff done.

00:09:12:00 - 00:09:13:07
I do a kind of a good amount

00:09:13:07 - 00:09:14:05
of social media stuff,

00:09:14:05 - 00:09:15:10
with even both worship

00:09:15:10 - 00:09:17:01
and youth a little bit.

00:09:17:01 - 00:09:18:06
Not as much with worship,

00:09:18:06 - 00:09:19:10
but some.

00:09:19:10 - 00:09:20:03
And it's like

00:09:20:03 - 00:09:20:21
it's really

00:09:20:21 - 00:09:22:21
it doesn't take that much time

00:09:22:21 - 00:09:25:07
to, to post stuff, I think.

00:09:25:07 - 00:09:26:17
yeah, that's that's

00:09:26:17 - 00:09:28:03
an encouraging thing

00:09:28:03 - 00:09:28:17
to think about.

00:09:28:17 - 00:09:29:12
It's like

00:09:29:12 - 00:09:30:06
it's not going to take

00:09:30:06 - 00:09:30:22
you forever

00:09:30:22 - 00:09:32:01
to get a couple posts

00:09:32:01 - 00:09:33:14
out, a day

00:09:33:14 - 00:09:35:07
or maybe several week.

00:09:35:07 - 00:09:36:01
I think it's good to have

00:09:36:01 - 00:09:37:11
at least one a day or,

00:09:37:11 - 00:09:38:24
you know, multiple a week.

00:09:38:24 - 00:09:39:14
So you can kind of

00:09:39:14 - 00:09:40:16
get keep interacting

00:09:40:16 - 00:09:41:06
with your students.

00:09:41:06 - 00:09:43:02
So I don't know,

00:09:43:02 - 00:09:43:24
is that what kind of answering

00:09:43:24 - 00:09:45:19
your question? Okay.

00:09:45:19 - 00:09:46:08
Yeah, for sure.

00:09:46:08 - 00:09:48:09
I mean there’s like...

00:09:48:09 - 00:09:50:18
I can’t remember, exactly

00:09:50:18 - 00:09:52:19
I’m trying to look it up right now

00:09:52:19 - 00:09:54:04
But there’s a book, the concept

00:09:54:04 - 00:09:55:04
is called like “1,000 Hours”

00:09:55:04 - 00:09:57:05
Maybe it’s 100 hours

00:09:57:05 - 00:09:59:06
I’ll put the link in the

00:09:59:06 - 00:10:00:11
shownotes if you’re interested

00:10:00:11 - 00:10:01:06
I’ll figure it out

00:10:01:06 - 00:10:03:07
But the concept

00:10:03:07 - 00:10:04:09
is like

00:10:04:09 - 00:10:06:10
No one is gonna be good at anything

00:10:06:10 - 00:10:07:01
until they spend

00:10:07:01 - 00:10:08:01
some time on it.

00:10:08:01 - 00:10:09:22
And so if you feel intimidated

00:10:09:22 - 00:10:10:21
by something

00:10:10:21 - 00:10:11:15
of course you’re gonna

00:10:11:15 - 00:10:12:13
feel intimidated by something

00:10:12:13 - 00:10:13:07
new. It’s new!

00:10:13:07 - 00:10:15:16
That’s what new stuff does

00:10:15:16 - 00:10:16:16
None of us are good

00:10:16:16 - 00:10:18:17
at new stuff right away

00:10:18:17 - 00:10:20:12
And I think it’s really telling

00:10:20:12 - 00:10:23:17
to your point

00:10:23:17 - 00:10:24:15
You were in that boat

00:10:24:15 - 00:10:25:00
And you were like:

00:10:25:00 - 00:10:27:15
“I don’t know”

00:10:27:15 - 00:10:28:21
Just to shed a little bit of light

00:10:28:21 - 00:10:30:02
When I was telling you

00:10:30:02 - 00:10:31:04
you should

00:10:31:04 - 00:10:31:23
dive into some of this stuff

00:10:31:23 - 00:10:32:10
You were like:

00:10:32:10 - 00:10:33:22
“I don’t know man...”

00:10:33:22 - 00:10:35:10
“I don’t really do that type of st-”

00:10:35:10 - 00:10:36:22
“I don’t really do TikTok”

00:10:36:22 - 00:10:38:14
“I don’t really do any videos”

00:10:38:14 - 00:10:40:01
And I was just like:

00:10:40:01 - 00:10:41:18
“Hey just try it. It’s not that hard.”

00:10:41:18 - 00:10:42:11
Yeah.

00:10:42:11 - 00:10:43:05
And so to hear you say now

00:10:43:05 - 00:10:44:15
a year and something later

00:10:44:15 - 00:10:46:04
“It’s not

00:10:46:04 - 00:10:47:05
doesn’t take as much time.

00:10:47:05 - 00:10:48:05
as you might think.”

00:10:48:05 - 00:10:49:09
Yeah.

00:10:49:09 - 00:10:52:14
That’s a good word on that

00:10:52:14 - 00:10:53:12
The more time you

00:10:53:12 - 00:10:54:10
spend on something

00:10:54:10 - 00:10:55:19
the better you’re gonna get with it.

00:10:55:19 - 00:10:56:14
Yeah.

00:10:56:14 - 00:10:57:07
And so like

00:10:57:07 - 00:10:58:14
I had one of our

00:10:58:14 - 00:10:59:11
interns yesterday, say

00:10:59:11 - 00:11:00:04
something about

00:11:00:04 - 00:11:01:15
like video editing

00:11:01:15 - 00:11:01:24
She was like

00:11:01:24 - 00:11:04:11
“I wanna help you edit video”

00:11:04:11 - 00:11:06:23
“I wanna do more video editing.”

00:11:06:23 - 00:11:08:07
cuz she also wants to learn

00:11:08:07 - 00:11:09:15
And I just looked at her

00:11:09:15 - 00:11:10:01
I was like:

00:11:10:01 - 00:11:11:02
“You just gotta do it.”

00:11:11:02 - 00:11:11:15
Yeah.

00:11:11:15 - 00:11:13:00
Like doing it is the key

00:11:13:00 - 00:11:13:22
Sit down with it

00:11:13:22 - 00:11:14:19
And the more you like

00:11:14:19 - 00:11:16:05
sit down with it, spend time on it.

00:11:16:05 - 00:11:18:08
The more you can get it done

00:11:18:08 - 00:11:18:21
Yeah.

00:11:18:21 - 00:11:20:00
I've learned on my phone

00:11:20:00 - 00:11:20:15
cap cut.

00:11:20:15 - 00:11:21:08
The free version.

00:11:21:08 - 00:11:23:12
Even like it does wonders

00:11:23:12 - 00:11:24:11
for a lot of things.

00:11:24:11 - 00:11:25:15
Like there's

00:11:25:15 - 00:11:26:13
there's a pro version

00:11:26:13 - 00:11:27:06
that probably costs,

00:11:27:06 - 00:11:27:23
but, like,

00:11:27:23 - 00:11:29:05
even the free version

00:11:29:05 - 00:11:31:17
has given me, like, a lot of,

00:11:31:17 - 00:11:32:09
you know, help.

00:11:32:09 - 00:11:33:02
And there's not a lot

00:11:33:02 - 00:11:33:12
there's really

00:11:33:12 - 00:11:34:03
not a lot to it.

00:11:34:03 - 00:11:35:03
There's a lot of little things

00:11:35:03 - 00:11:35:21
you have to kind of figure out

00:11:35:21 - 00:11:36:14
what does what,

00:11:36:14 - 00:11:37:13
but once you do,

00:11:37:13 - 00:11:39:04
it's pretty easy to kind of

00:11:39:04 - 00:11:39:24
get the gist of it

00:11:39:24 - 00:11:40:22
pretty quickly.

00:11:40:22 - 00:11:41:24
So.

00:11:41:24 - 00:11:43:02
And ya know

00:11:43:02 - 00:11:43:18
what’s even fun

00:11:43:18 - 00:11:44:10
Yesterday, I had a

00:11:44:10 - 00:11:45:06
student

00:11:45:06 - 00:11:46:13
a 6th grader come in

00:11:46:13 - 00:11:48:07
and I taught him how to edit

00:11:48:07 - 00:11:49:19
videos for social media

00:11:49:19 - 00:11:50:12
Awesome,

00:11:50:12 - 00:11:50:24
And he edited two

00:11:50:24 - 00:11:51:11
cool.

00:11:51:11 - 00:11:51:23
In a 3 hour

00:11:51:23 - 00:11:52:13
period of time

00:11:52:13 - 00:11:53:19
He’d never used

00:11:53:19 - 00:11:54:11
Adobe Premiere Pro

00:11:54:11 - 00:11:55:08
It turned out pretty good?

00:11:55:08 - 00:11:56:03
The videos?

00:11:56:03 - 00:11:58:08
Yeah. I’ll post the link down below

00:11:58:08 - 00:12:00:00
You can see the student’s

00:12:00:00 - 00:12:00:11
edit

00:12:00:11 - 00:12:01:08
Awesome

00:12:01:08 - 00:12:02:06
Man, it was crispy

00:12:02:06 - 00:12:03:15
It was a crispy edit

00:12:03:15 - 00:12:04:01
Cool.

00:12:04:01 - 00:12:05:10
Shout out to him

00:12:05:10 - 00:12:07:03
Alright, so let’s...

00:12:07:03 - 00:12:09:05
Shift gears a little bit, Nate

00:12:09:05 - 00:12:10:15
And, umm

00:12:10:15 - 00:12:12:01
Talk about

00:12:12:01 - 00:12:13:01
what

00:12:13:01 - 00:12:14:12
Advantages

00:12:14:12 - 00:12:15:18
or what wins

00:12:15:18 - 00:12:16:10
you have seen

00:12:16:10 - 00:12:17:19
out of social media

00:12:17:19 - 00:12:19:07
in your group?

00:12:19:07 - 00:12:20:13
Right, what has

00:12:20:13 - 00:12:22:03
having a camera around

00:12:22:03 - 00:12:24:02
What has doing different like

00:12:24:02 - 00:12:25:06
Challenges

00:12:25:06 - 00:12:27:03
Your little like

00:12:27:03 - 00:12:28:01
devotional thoughts

00:12:28:01 - 00:12:30:09
Take it any direction you want

00:12:30:09 - 00:12:31:10
But what has

00:12:31:10 - 00:12:32:08
having these

00:12:32:08 - 00:12:33:15
having just a presence

00:12:33:15 - 00:12:34:24
on social media

00:12:34:24 - 00:12:36:11
what has it done in your mind

00:12:36:11 - 00:12:38:13
to your youth group?

00:12:38:13 - 00:12:39:04
you know, I'm

00:12:39:04 - 00:12:40:09
going to say something

00:12:40:09 - 00:12:41:20
that may be a little bit off

00:12:41:20 - 00:12:42:23
the track of this little bit,

00:12:42:23 - 00:12:44:04
but it's related to this.

00:12:44:04 - 00:12:45:03
I think I've noticed

00:12:45:03 - 00:12:46:02
a lot more people

00:12:46:02 - 00:12:47:09
outside of my ministry

00:12:47:09 - 00:12:48:04
are being reached

00:12:48:04 - 00:12:49:13
than just my students.

00:12:49:13 - 00:12:50:00
There's people

00:12:50:00 - 00:12:51:13
that see my videos

00:12:51:13 - 00:12:52:13
that that are like,

00:12:52:13 - 00:12:53:13
not from our ministry,

00:12:53:13 - 00:12:54:11
that are like, inspired

00:12:54:11 - 00:12:55:16
and like asking questions

00:12:55:16 - 00:12:57:05
and like, where is CSM at?

00:12:57:05 - 00:12:58:01
And all this stuff.

00:12:58:01 - 00:12:58:07
And they

00:12:58:07 - 00:12:58:14
may not

00:12:58:14 - 00:12:59:21
even be from around the area,

00:12:59:21 - 00:13:01:06
but they're like curious

00:13:01:06 - 00:13:02:16
and finding things.

00:13:02:16 - 00:13:03:03
And we're starting

00:13:03:03 - 00:13:04:02
to get more students now

00:13:04:02 - 00:13:05:06
and like seeing my videos

00:13:05:06 - 00:13:05:16
and being in

00:13:05:16 - 00:13:06:07
and following things.

00:13:06:07 - 00:13:06:19
And actually,

00:13:06:19 - 00:13:07:10
we copied off

00:13:07:10 - 00:13:08:01
your guy's church

00:13:08:01 - 00:13:08:24
one time you did this thing

00:13:08:24 - 00:13:09:10
where you went up

00:13:09:10 - 00:13:10:19
to students and go,

00:13:10:19 - 00:13:12:08
hey, you know,

00:13:12:08 - 00:13:13:22
do you follow Cross Creek,

00:13:13:22 - 00:13:14:13
your church?

00:13:14:13 - 00:13:15:00
And I go, hey,

00:13:15:00 - 00:13:15:14
do you follow

00:13:15:14 - 00:13:17:00
CSM on on TikTok

00:13:17:00 - 00:13:17:24
or do you follow CSM

00:13:17:24 - 00:13:19:21
on, you know, Instagram?

00:13:19:21 - 00:13:21:09
And they're always scrambling

00:13:21:09 - 00:13:22:20
and they show their phone

00:13:22:20 - 00:13:23:14
and they either know

00:13:23:14 - 00:13:24:01
who they do

00:13:24:01 - 00:13:25:01
or because of that,

00:13:25:01 - 00:13:25:24
they start following.

00:13:25:24 - 00:13:27:01
You know,

00:13:27:01 - 00:13:28:19
I think it's just

00:13:28:19 - 00:13:31:03
so important to be present

00:13:31:03 - 00:13:32:01
there.

00:13:32:01 - 00:13:35:03
and, give them an avenue

00:13:35:03 - 00:13:36:10
where they can

00:13:36:10 - 00:13:37:19
if they missed a week

00:13:37:19 - 00:13:38:24
and I, I don't always do it,

00:13:38:24 - 00:13:40:10
but I try to do a recap video

00:13:40:10 - 00:13:41:14
from the week before

00:13:41:14 - 00:13:42:00
and talk

00:13:42:00 - 00:13:43:24
more about different messages.

00:13:43:24 - 00:13:47:12
And, I think they need that

00:13:47:12 - 00:13:48:00
to kind of

00:13:48:00 - 00:13:48:21
if they're not there, like,

00:13:48:21 - 00:13:49:08
hey, they can

00:13:49:08 - 00:13:50:17
they can see what's going on.

00:13:50:17 - 00:13:52:04
So that's, that's really good.

00:13:52:04 - 00:13:53:09
Yeah.

00:13:53:09 - 00:13:54:15
Well and it’s even like

00:13:54:15 - 00:13:55:16
Ya know

00:13:55:16 - 00:13:56:17
you even said it

00:13:56:17 - 00:13:57:18
there, like

00:13:57:18 - 00:13:59:24
just by doing like something

00:13:59:24 - 00:14:01:05
some little like

00:14:01:05 - 00:14:02:12
challenge thing

00:14:02:12 - 00:14:03:12
like it created like

00:14:03:12 - 00:14:04:01
a fun

00:14:04:01 - 00:14:04:18
Yeah.

00:14:04:18 - 00:14:05:12
moment.

00:14:05:12 - 00:14:06:02
Yeah.

00:14:06:02 - 00:14:06:17
And then if

00:14:06:17 - 00:14:07:22
you do go around

00:14:07:22 - 00:14:08:13
and you’re kinda like

00:14:08:13 - 00:14:10:17
doing man on the street-style videos

00:14:10:17 - 00:14:11:07
and you’re

00:14:11:07 - 00:14:12:18
interviewing people and tryina

00:14:12:18 - 00:14:14:08
catch em not following you,

00:14:14:08 - 00:14:15:07
or prove to

00:14:15:07 - 00:14:17:02
people that they are following you.

00:14:17:02 - 00:14:18:24
Then later, they’re gonna look

00:14:18:24 - 00:14:20:02
for that online.

00:14:20:02 - 00:14:22:03
Right? And then that’s gonna create

00:14:22:03 - 00:14:23:09
and organic moment

00:14:23:09 - 00:14:25:10
an organic shareable moment

00:14:25:10 - 00:14:26:09
that they might

00:14:26:09 - 00:14:27:18
show their friends

00:14:27:18 - 00:14:28:19
“Hey, check this video out!”

00:14:28:19 - 00:14:30:04
or something like that, right?

00:14:30:04 - 00:14:31:09
like something that they could even

00:14:31:09 - 00:14:33:02
then be proud of

00:14:33:02 - 00:14:34:05
Ya know, and so there’s

00:14:34:05 - 00:14:36:15
I think, opportunity

00:14:36:15 - 00:14:37:16
Not

00:14:37:16 - 00:14:39:21
just with people who don’t go to your church

00:14:39:21 - 00:14:40:18
But also,

00:14:40:18 - 00:14:42:12
with students that are

00:14:42:12 - 00:14:43:03
Yeah.

00:14:43:03 - 00:14:43:17
in your youth ministry.

00:14:43:17 - 00:14:45:12
that can, ya know

00:14:45:12 - 00:14:46:14
help them feel

00:14:46:14 - 00:14:48:07
like some sort of sense of ownership

00:14:48:07 - 00:14:49:22
and some sort of like, win

00:14:49:22 - 00:14:52:06
in and through your social media

00:14:52:06 - 00:14:53:15
it’s in the

00:14:53:15 - 00:14:54:21
it’s a really low

00:14:54:21 - 00:14:55:19
hanging fruit there, ya know?

00:14:55:19 - 00:14:56:05
Yeah.

00:14:56:05 - 00:14:56:11
And I

00:14:56:11 - 00:14:57:20
feel like a lot of people.

00:14:57:20 - 00:14:58:14
A lot of students,

00:14:58:14 - 00:14:59:18
specifically students

00:14:59:18 - 00:15:02:00
want to see other students.

00:15:02:00 - 00:15:02:09
Sorry.

00:15:02:09 - 00:15:03:13
On videos

00:15:03:13 - 00:15:04:13
and, like, in things

00:15:04:13 - 00:15:05:12
instead of just me.

00:15:05:12 - 00:15:06:10
Just Jessica.

00:15:06:10 - 00:15:07:06
That's the leader.

00:15:07:06 - 00:15:08:07
They want to see students.

00:15:08:07 - 00:15:09:02
And when they see students,

00:15:09:02 - 00:15:10:02
they're more attentive

00:15:10:02 - 00:15:10:17
to watch

00:15:10:17 - 00:15:11:07
and kind of

00:15:11:07 - 00:15:12:10
participate with it

00:15:12:10 - 00:15:13:16
when when they're there

00:15:13:16 - 00:15:14:02
instead of

00:15:14:02 - 00:15:14:21
just adults

00:15:14:21 - 00:15:16:01
kind of sharing recaps

00:15:16:01 - 00:15:16:12
or whatever

00:15:16:12 - 00:15:18:02
that may look like, you know?

00:15:18:02 - 00:15:18:17
So I've learned that

00:15:18:17 - 00:15:19:16
kind of the hard way

00:15:19:16 - 00:15:21:09
a little bit, you know, so.

00:15:21:09 - 00:15:21:24
Yeah, for sure.

00:15:21:24 - 00:15:24:02
And we’re all just trying stuff, right?

00:15:24:02 - 00:15:26:04
Like what I did, when I moved here

00:15:26:04 - 00:15:29:20
I guess just about two years ago, now

00:15:29:20 - 00:15:31:23
when I moved here like

00:15:31:23 - 00:15:33:15
my strategy that I brought in is

00:15:33:15 - 00:15:35:18
not the same strategy that I have today

00:15:35:18 - 00:15:38:04
So, as you get going

00:15:38:04 - 00:15:40:02
and I think that’s a good encouragement too

00:15:40:02 - 00:15:41:07
back to the question a minute ago

00:15:41:07 - 00:15:42:14
like just get started

00:15:42:14 - 00:15:43:03
Yeah.

00:15:43:03 - 00:15:44:02
and once you get started

00:15:44:02 - 00:15:45:08
you’ll start to like uncover things

00:15:45:08 - 00:15:46:08
that you didn’t know

00:15:46:08 - 00:15:46:23
Right? Like

00:15:46:23 - 00:15:47:23
a great example

00:15:47:23 - 00:15:50:14
in our context is

00:15:50:14 - 00:15:52:00
we had a resident, Caleb

00:15:52:00 - 00:15:52:18
two videos ago

00:15:52:18 - 00:15:53:05
I’ll link it right here

00:15:53:05 - 00:15:54:02
Caleb

00:15:54:02 - 00:15:55:10
But he

00:15:55:10 - 00:15:56:18
had this idea

00:15:56:18 - 00:15:59:02
about this thing called the Social Challenge

00:15:59:02 - 00:16:00:10
and we would do a film

00:16:00:10 - 00:16:02:08
a filming of it every single Wednesday night

00:16:02:08 - 00:16:04:01
and he wanted that to be like

00:16:04:01 - 00:16:05:21
a long form version of a YouTube video

00:16:05:21 - 00:16:06:21
and so

00:16:06:21 - 00:16:08:17
we did that for a semester

00:16:08:17 - 00:16:10:15
and I mean, that, that

00:16:10:15 - 00:16:12:01
project would eat his lunch

00:16:12:01 - 00:16:13:11
cuz he would do it on a Wednesday night

00:16:13:11 - 00:16:15:00
and then he would work all day

00:16:15:00 - 00:16:16:14
on a Thursday on it

00:16:16:14 - 00:16:17:22
and he didn’t work on Fridays

00:16:17:22 - 00:16:19:15
so like his whole Thursday

00:16:19:15 - 00:16:22:08
was eaten up by getting this social challenge edited

00:16:22:08 - 00:16:23:05
posted

00:16:23:05 - 00:16:25:03
up and live on YouTube

00:16:25:03 - 00:16:27:03
and. But we, so we

00:16:27:03 - 00:16:29:03
killed the long-form version of it

00:16:29:03 - 00:16:30:10
because it was like the

00:16:30:10 - 00:16:32:19
time factor. Like the immediacy of it

00:16:32:19 - 00:16:35:07
But we shifted it to more short style

00:16:35:07 - 00:16:36:07
more challenge style

00:16:36:07 - 00:16:38:03
and what that’s done

00:16:38:03 - 00:16:39:12
is that has like

00:16:39:12 - 00:16:41:11
you said, that has put so many more

00:16:41:11 - 00:16:42:18
students on our

00:16:42:18 - 00:16:43:12
platform

00:16:43:12 - 00:16:45:08
so we’ve taken the same block of time

00:16:45:08 - 00:16:46:19
that we would have taken to shoot

00:16:46:19 - 00:16:47:24
one big long video

00:16:47:24 - 00:16:49:21
and we’ll just shoot like 5

00:16:49:21 - 00:16:50:06
Okay.

00:16:50:06 - 00:16:50:24
Five shorts.

00:16:50:24 - 00:16:52:15
And then we can just bank them

00:16:52:15 - 00:16:54:00
And so we got em

00:16:54:00 - 00:16:54:20
Like I got in my

00:16:54:20 - 00:16:56:19
folder right now, I got like

00:16:56:19 - 00:16:57:19
5 or 6

00:16:57:19 - 00:16:59:06
of like a certain style of game

00:16:59:06 - 00:17:00:06
we call them drafts

00:17:00:06 - 00:17:01:04
and then I got 5 or 6

00:17:01:04 - 00:17:02:10
of another certain style of game

00:17:02:10 - 00:17:03:15
we call it 7 Questions

00:17:03:15 - 00:17:04:10
Yeah.

00:17:04:10 - 00:17:05:09
And so like I have

00:17:05:09 - 00:17:07:17
Some pretty like set

00:17:07:17 - 00:17:09:06
what I post every day

00:17:09:06 - 00:17:11:00
and when I post certain things

00:17:11:00 - 00:17:11:23
but like

00:17:11:23 - 00:17:13:06
when I don’t have something

00:17:13:06 - 00:17:14:19
or when I need something to kinda

00:17:14:19 - 00:17:15:08
fill the gaps

00:17:15:08 - 00:17:16:03
like I got those

00:17:16:03 - 00:17:16:08
Yeah.

00:17:16:08 - 00:17:16:11
Yeah.

00:17:16:11 - 00:17:17:01
They’re just sitting

00:17:17:01 - 00:17:17:22
right there. And so

00:17:17:22 - 00:17:20:06
we stumbled into that

00:17:20:06 - 00:17:21:18
Right? Like what we started with

00:17:21:18 - 00:17:23:03
the idea of the social challenge

00:17:23:03 - 00:17:23:24
what we started with

00:17:23:24 - 00:17:25:12
is not what it is now

00:17:25:12 - 00:17:26:01
Yeah.

00:17:26:01 - 00:17:27:09
And what’s cool, is like

00:17:27:09 - 00:17:29:08
it, in the room

00:17:29:08 - 00:17:30:13
like in our programming

00:17:30:13 - 00:17:32:02
it’s still called the same thing

00:17:32:02 - 00:17:33:02
from when it started

00:17:33:02 - 00:17:34:15
to what it is today

00:17:34:15 - 00:17:36:14
we still call it the “Social Challenge”

00:17:36:14 - 00:17:37:20
so students know what it is

00:17:37:20 - 00:17:39:16
and students know there’s an opportunity

00:17:39:16 - 00:17:40:16
for them to compete

00:17:40:16 - 00:17:41:23
and get on camera

00:17:41:23 - 00:17:43:05
and they love that stuff

00:17:43:05 - 00:17:43:20
That's awesome.

00:17:43:20 - 00:17:45:12
And it’s opt-in-able

00:17:45:12 - 00:17:46:11
though, ya know?

00:17:46:11 - 00:17:47:19
and that’s the nice part

00:17:47:19 - 00:17:49:00
is like we say, “Hey”

00:17:49:00 - 00:17:50:18
“During free time, if anyone wants

00:17:50:18 - 00:17:52:01
to come do the Social Challenge

00:17:52:01 - 00:17:53:09
we’ll be back here in this room.”

00:17:53:09 - 00:17:56:10
And so it’s not forced

00:17:56:10 - 00:17:56:19
Yeah.

00:17:56:19 - 00:17:57:06
We’re not making anyone

00:17:57:06 - 00:17:58:12
who is shy or whatever

00:17:58:12 - 00:17:59:06
have to get on it

00:17:59:06 - 00:17:59:24
But then you know

00:17:59:24 - 00:18:01:19
there’s definitely kids who DO want to be on it

00:18:01:19 - 00:18:02:12
Yeah.

00:18:02:12 - 00:18:03:19
And they’re like banging down the door

00:18:03:19 - 00:18:04:07
to get in there

00:18:04:07 - 00:18:05:00
Do you have, like,

00:18:05:00 - 00:18:06:07
the same, like,

00:18:06:07 - 00:18:07:15
smaller, kind of smaller

00:18:07:15 - 00:18:08:03
group of students

00:18:08:03 - 00:18:08:12
that always

00:18:08:12 - 00:18:09:05
want to be on videos?

00:18:09:05 - 00:18:09:23
Or do you have a pretty good

00:18:09:23 - 00:18:10:17
variety of students?

00:18:10:17 - 00:18:11:13
I want to be on videos

00:18:11:13 - 00:18:12:12
because I feel like it's

00:18:12:12 - 00:18:13:07
kind of slim for me.

00:18:13:07 - 00:18:14:02
of kids that actually

00:18:14:02 - 00:18:16:12
want to be on video.

00:18:16:12 - 00:18:17:19
Yeah, I mean it’s

00:18:17:19 - 00:18:19:05
Yeah, I think it’s

00:18:19:05 - 00:18:20:12
the same kinda group

00:18:20:12 - 00:18:21:02
Yeah.

00:18:21:02 - 00:18:22:13
the same like middle school

00:18:22:13 - 00:18:23:02
boys

00:18:23:02 - 00:18:23:23
Yeah.

00:18:23:23 - 00:18:24:18
like the kid who edited

00:18:24:18 - 00:18:26:02
is the kid who’s always on ‘em, too.

00:18:26:03 - 00:18:26:18
Yeah yeah

00:18:26:18 - 00:18:27:08
yeah yeah.

00:18:27:08 - 00:18:28:07
Like he’s a

00:18:28:07 - 00:18:31:07
he’s very camera hungry

00:18:31:07 - 00:18:32:14
Yeah yeah.

00:18:32:14 - 00:18:33:12
And that’s ok

00:18:33:12 - 00:18:35:01
everyone’s gonna go through waves

00:18:35:01 - 00:18:35:22
this kid doesn’t

00:18:35:22 - 00:18:38:20
he’s a 6th grade-7th grade boy

00:18:38:20 - 00:18:41:03
he’s not insecure about anything

00:18:41:03 - 00:18:41:21
That's awesome

00:18:41:21 - 00:18:42:24
But like one day he will be

00:18:42:24 - 00:18:46:01
He probably won’t be that kid

00:18:46:01 - 00:18:48:10
for his entire youth ministry career

00:18:48:10 - 00:18:49:04
Right?

00:18:49:04 - 00:18:51:07
And so like, you just

00:18:51:07 - 00:18:53:13
that’s the nice part is you can offer that

00:18:53:13 - 00:18:55:00
and if you got kids

00:18:55:00 - 00:18:56:20
The other fun thing we’ve started to do

00:18:56:20 - 00:18:58:21
Beyond just

00:18:58:21 - 00:19:00:06
being on camera

00:19:00:06 - 00:19:01:17
is like helping run the camera

00:19:01:17 - 00:19:04:06
And so like maybe they don’t wanna be on the camera

00:19:04:06 - 00:19:06:04
but maybe they can be like behind the scenes

00:19:06:04 - 00:19:06:23
or edit

00:19:06:23 - 00:19:07:14
Yeah.

00:19:07:14 - 00:19:08:23
And that- students love

00:19:08:23 - 00:19:10:14
getting a chance to do that

00:19:10:14 - 00:19:12:10
And the more, I guess the older I’m getting

00:19:12:10 - 00:19:13:23
the more I’m trying to figure out, like “How can I

00:19:13:23 - 00:19:16:08
not just do student ministry

00:19:16:08 - 00:19:16:24
for students,

00:19:16:24 - 00:19:17:13
but how can I

00:19:17:13 - 00:19:19:03
let students do student ministry for students?”

00:19:19:03 - 00:19:19:23
That's good.

00:19:19:23 - 00:19:23:14
So that’s one of the things we’re trying to pursue

00:19:23:14 - 00:19:25:10
But Nate, tell me what

00:19:25:10 - 00:19:27:12
in your context has

00:19:27:12 - 00:19:30:13
been the most fun, or most effective thing?

00:19:30:13 - 00:19:31:08
that you’ve done

00:19:31:08 - 00:19:32:19
just with regard to digital

00:19:32:19 - 00:19:33:11
it doesn’t have to be

00:19:33:11 - 00:19:35:18
social media- anything, it can be anything

00:19:35:18 - 00:19:38:09
any sort of thing in the digital space

00:19:38:09 - 00:19:40:04
Well, I'll be honest.

00:19:40:04 - 00:19:41:16
I've really recently

00:19:41:16 - 00:19:43:10
kind of started a. And this.

00:19:43:10 - 00:19:43:22
I don't even know

00:19:43:22 - 00:19:44:18
if you consider this

00:19:44:18 - 00:19:45:11
what you're looking at,

00:19:45:11 - 00:19:47:17
but I started a Snapchat,

00:19:47:17 - 00:19:50:03
group with our students,

00:19:50:03 - 00:19:51:12
and I go, hey, invite.

00:19:51:12 - 00:19:53:00
And that's a it's

00:19:53:00 - 00:19:53:24
me social media

00:19:53:24 - 00:19:54:20
invite

00:19:54:20 - 00:19:56:00
anyone that is

00:19:56:00 - 00:19:57:19
that is not that

00:19:57:19 - 00:19:59:01
I don't have access to

00:19:59:01 - 00:20:00:16
into this group chat.

00:20:00:16 - 00:20:01:19
And people are just adding

00:20:01:19 - 00:20:02:15
people as we go.

00:20:02:15 - 00:20:03:12
And as soon as I add

00:20:03:12 - 00:20:03:24
someone else

00:20:03:24 - 00:20:04:16
and they have friends

00:20:04:16 - 00:20:06:06
that are from CSM, I'm them.

00:20:06:06 - 00:20:06:22
And it's like

00:20:06:22 - 00:20:08:00
the group is grown,

00:20:08:00 - 00:20:08:17
but the more people

00:20:08:17 - 00:20:09:02
that are in there,

00:20:09:02 - 00:20:10:04
the more it gets blown up.

00:20:10:04 - 00:20:10:22
It's been fun to

00:20:10:22 - 00:20:11:13
just kind of see it

00:20:11:13 - 00:20:12:18
expand slowly

00:20:12:18 - 00:20:13:08
throughout

00:20:13:08 - 00:20:14:15
the last couple weeks.

00:20:14:15 - 00:20:14:21
That's

00:20:14:21 - 00:20:15:04
something that

00:20:15:04 - 00:20:16:01
I'm excited about

00:20:16:01 - 00:20:17:06
because it's like it's

00:20:17:06 - 00:20:18:08
a different way of connecting.

00:20:18:08 - 00:20:19:04
We have GroupMe

00:20:19:04 - 00:20:19:19
and we connect through

00:20:19:19 - 00:20:20:24
GroupMe mainly,

00:20:20:24 - 00:20:22:00
but I think Snapchat

00:20:22:00 - 00:20:22:23
should have a funner,

00:20:22:23 - 00:20:25:07
like fun, fun way to like

00:20:25:07 - 00:20:26:12
send funny pictures

00:20:26:12 - 00:20:27:15
and whatever.

00:20:27:15 - 00:20:28:16
Like you can best group

00:20:28:16 - 00:20:29:10
like this

00:20:29:10 - 00:20:30:23
kid was blown it up

00:20:30:23 - 00:20:32:11
with with like

00:20:32:11 - 00:20:33:24
filters of people's faces

00:20:33:24 - 00:20:35:09
being all distorted and stuff.

00:20:35:09 - 00:20:36:23
And just as he's being goofy

00:20:36:23 - 00:20:37:19
and I don't know

00:20:37:19 - 00:20:38:13
if that answers your question

00:20:38:13 - 00:20:39:08
the way you wanted me to,

00:20:39:08 - 00:20:40:14
but it's just, you know.

00:20:40:14 - 00:20:41:03
Yeah, no, it’s great!

00:20:41:03 - 00:20:42:02
I mean it’s

00:20:42:02 - 00:20:43:01
that’s the thing, like

00:20:43:01 - 00:20:44:09
every church is different, right?

00:20:44:09 - 00:20:45:17
So I’m not going into this with any sorta

00:20:45:17 - 00:20:46:19
like agenda

00:20:46:19 - 00:20:47:09
I’m just tryina get

00:20:47:09 - 00:20:50:04
to know what real youth pastors

00:20:50:04 - 00:20:51:14
and real churches are doing

00:20:51:14 - 00:20:53:12
like to connect with students

00:20:53:12 - 00:20:55:00
and that’s a great example, because

00:20:55:00 - 00:20:57:10
youth ministry 15 years ago

00:20:57:10 - 00:20:58:06
like you don’t have that

00:20:58:06 - 00:20:58:16
opportunity

00:20:58:16 - 00:20:59:10
Yeah. Yeah, yeah, yeah.

00:20:59:10 - 00:21:01:02
Whether

00:21:01:02 - 00:21:02:09
Cuz like our church

00:21:02:09 - 00:21:03:18
doesn’t let us use Snapchat

00:21:03:18 - 00:21:04:10
Oh, really?

00:21:04:10 - 00:21:06:01
Whether it’s Snapchat

00:21:06:01 - 00:21:07:10
or whether it’s GroupMe

00:21:07:10 - 00:21:08:16
or whether it’s a Group Message

00:21:08:16 - 00:21:11:09
or whether it’s an Instagram DM Group

00:21:12:15 - 00:21:13:18
The concept

00:21:13:18 - 00:21:14:22
is a group message

00:21:14:22 - 00:21:15:14
Yeah.

00:21:15:14 - 00:21:17:15
You and I, if we were youth pastors

00:21:17:15 - 00:21:18:14
fifteen years ago

00:21:18:14 - 00:21:20:12
we don’t have that opportunity

00:21:20:12 - 00:21:21:01
Yeah.

00:21:21:01 - 00:21:22:11
That doesn’t exist

00:21:22:11 - 00:21:24:19
And so, that’s why I say

00:21:24:19 - 00:21:26:19
it’s so important for youth pastors to just

00:21:26:19 - 00:21:27:22
figure something out, because

00:21:27:22 - 00:21:29:19
look at that opportunity

00:21:29:19 - 00:21:31:06
like you have a chance to

00:21:31:06 - 00:21:32:23
message your students

00:21:32:23 - 00:21:34:22
on like a Tuesday morning

00:21:34:22 - 00:21:35:12
Yeah.

00:21:35:12 - 00:21:36:06
like otherwise you would have

00:21:36:06 - 00:21:37:03
had to wait for them to

00:21:37:03 - 00:21:37:17
Yeah.

00:21:37:17 - 00:21:38:17
come to you

00:21:38:17 - 00:21:40:01
to be a captive audience

00:21:40:01 - 00:21:40:12
Yeah.

00:21:40:12 - 00:21:42:03
But now we have the ability to

00:21:42:03 - 00:21:43:14
And there’s like

00:21:43:14 - 00:21:45:09
there’s checks and balances within that

00:21:45:09 - 00:21:47:01
and there’s times where that can get abused

00:21:47:01 - 00:21:48:11
but at the end of the day, like

00:21:48:11 - 00:21:50:00
The opportunity that we have is fantastic

00:21:50:00 - 00:21:50:09
Yeah.

00:21:50:09 - 00:21:51:20
So, it’s

00:21:51:20 - 00:21:53:19
Important I think to lean into that

00:21:53:19 - 00:21:54:21
We should ask our dad

00:21:54:21 - 00:21:55:13
how he did that

00:21:55:13 - 00:21:56:18
when he was a youth pastor.

00:21:56:18 - 00:21:58:05
You know, just to see for him.

00:21:58:05 - 00:21:59:02
Fifteen years ago?

00:21:59:02 - 00:21:59:08
What?

00:21:59:08 - 00:22:00:05
Because he was doing it. What?

00:22:00:05 - 00:22:01:05
It was like not many.

00:22:01:05 - 00:22:02:05
There wasn't cell phones,

00:22:02:05 - 00:22:02:12
you know.

00:22:02:12 - 00:22:03:08
So how do you.

00:22:03:08 - 00:22:04:16
Well yeah, you just didn’t

00:22:04:16 - 00:22:05:16
do a group chat

00:22:05:16 - 00:22:06:03
Yeah.

00:22:06:03 - 00:22:08:00
It was all about the in-person

00:22:08:00 - 00:22:08:12
It was.

00:22:08:12 - 00:22:09:01
Yeah.

00:22:09:01 - 00:22:11:08
And that’s the struggle

00:22:11:08 - 00:22:13:14
Right? Like the struggle now

00:22:13:14 - 00:22:14:22
sometimes when

00:22:14:22 - 00:22:16:07
you introduce an idea of digital

00:22:16:07 - 00:22:18:13
there may be an older

00:22:18:13 - 00:22:21:03
generation or demographic

00:22:21:03 - 00:22:24:00
that remembers it done a different way

00:22:24:00 - 00:22:26:19
And no shade on that or them

00:22:26:19 - 00:22:28:06
but the fact is we just

00:22:28:06 - 00:22:29:14
live in a different day

00:22:29:14 - 00:22:30:21
And so

00:22:30:21 - 00:22:33:02
and whatever

00:22:33:02 - 00:22:36:12
And so however they were doing things before

00:22:36:12 - 00:22:39:03
teenagers have zero concept of that today

00:22:39:03 - 00:22:39:08
Yeah.

00:22:39:08 - 00:22:39:21
Yeah, yeah.

00:22:39:21 - 00:22:41:09
They are digital natives

00:22:41:09 - 00:22:42:15
and digital dependents

00:22:42:15 - 00:22:44:07
And so to

00:22:44:07 - 00:22:45:12
not have something

00:22:45:12 - 00:22:48:04
Right? And that’s the thing when I hear arguments

00:22:48:04 - 00:22:49:11
from youth pastors who say:

00:22:49:11 - 00:22:50:20
“Well, I don’t use social”

00:22:50:20 - 00:22:52:08
“Well do you have a group chat?”

00:22:52:08 - 00:22:53:08
“Well yeah we have a group chat!”

00:22:53:08 - 00:22:54:22
“Well, you’re doing something!”

00:22:54:22 - 00:22:56:10
You’re not doing nothing

00:22:56:10 - 00:22:57:24
And so there’s

00:22:57:24 - 00:23:00:08
That’s the thing I love, I love that

00:23:00:08 - 00:23:02:17
the sky is legitimately the limit

00:23:02:17 - 00:23:05:06
Wherever your creativity will lead you

00:23:05:06 - 00:23:06:06
in today’s day-in-age

00:23:06:06 - 00:23:07:19
you can do

00:23:07:19 - 00:23:08:17
you can do anything

00:23:08:17 - 00:23:10:12
Right? And it can be

00:23:10:12 - 00:23:12:19
as robust of a strategy as you want

00:23:12:19 - 00:23:13:24
or it can be as like

00:23:13:24 - 00:23:16:14
paired down and focused on your kids

00:23:16:14 - 00:23:18:21
Both are great, I think

00:23:18:21 - 00:23:19:17
Yeah.

00:23:19:17 - 00:23:21:14
So last thing, Nate

00:23:21:14 - 00:23:23:03
How do you

00:23:23:03 - 00:23:24:15
know something’s working?

00:23:24:15 - 00:23:27:08
Like when you post something

00:23:27:08 - 00:23:29:07
Or- how do you know when like

00:23:29:07 - 00:23:31:11
that was good. That was a win?

00:23:31:11 - 00:23:33:13
What are some of the things that

00:23:33:13 - 00:23:34:24
you look for, whether it be

00:23:34:24 - 00:23:37:03
like metrics, like number type things

00:23:37:03 - 00:23:38:05
Or even just like

00:23:38:05 - 00:23:39:17
the word on the street

00:23:39:17 - 00:23:41:06
or the scuttlebutt that you might hear like

00:23:41:06 - 00:23:43:08
in the hallways of church

00:23:43:08 - 00:23:44:12
I think I see

00:23:44:12 - 00:23:45:18
people share things.

00:23:45:18 - 00:23:47:03
Even if it's not a lot of shares.

00:23:47:03 - 00:23:48:10
Like, there's, like, adult,

00:23:48:10 - 00:23:50:08
like adults that are in our

00:23:50:08 - 00:23:50:22
our ministry

00:23:50:22 - 00:23:52:01
that kind of see this stuff,

00:23:52:01 - 00:23:53:07
and they'll share it.

00:23:53:07 - 00:23:53:24
Or student

00:23:53:24 - 00:23:55:14
and multiple students like it.

00:23:55:14 - 00:23:56:14
We have a good amount of like

00:23:56:14 - 00:23:56:21
we have a good

00:23:56:21 - 00:23:57:21
amount of views.

00:23:57:21 - 00:23:58:10
If there's a good

00:23:58:10 - 00:23:59:00
amount of views,

00:23:59:00 - 00:23:59:14
it means that it's

00:23:59:14 - 00:24:00:13
kind of catching on.

00:24:00:13 - 00:24:00:24
Honestly,

00:24:00:24 - 00:24:02:09
I do a lot more reels,

00:24:02:09 - 00:24:03:15
even for like picture

00:24:03:15 - 00:24:05:04
on new picture reels.

00:24:05:04 - 00:24:06:14
And they they're,

00:24:06:14 - 00:24:07:03
they're ones

00:24:07:03 - 00:24:07:17
that kind of

00:24:07:17 - 00:24:08:11
just to kind of show

00:24:08:11 - 00:24:08:17
like what

00:24:08:17 - 00:24:09:02
we've done

00:24:09:02 - 00:24:10:08
in the night of CSM.

00:24:10:08 - 00:24:11:00
I like to do like

00:24:11:00 - 00:24:12:03
recap videos of

00:24:12:03 - 00:24:13:07
like what we did

00:24:13:07 - 00:24:14:06
that last night

00:24:14:06 - 00:24:16:01
at CSM or today or whatever,

00:24:16:01 - 00:24:17:10
just kind of show people

00:24:17:10 - 00:24:19:02
kind of quickly and pictures

00:24:19:02 - 00:24:20:10
of what we've been up to you.

00:24:20:10 - 00:24:21:19
And I think I don't

00:24:21:19 - 00:24:22:21
I think our adults

00:24:22:21 - 00:24:23:21
like parents and,

00:24:23:21 - 00:24:25:01
and the adults in the church

00:24:25:01 - 00:24:26:03
want to see what's going on

00:24:26:03 - 00:24:27:05
with the students.

00:24:27:05 - 00:24:27:23
And when the adults

00:24:27:23 - 00:24:28:17
are encouraged

00:24:28:17 - 00:24:30:00
and and feel

00:24:30:00 - 00:24:31:20
uplifted by students,

00:24:31:20 - 00:24:33:20
inspire inspiring others

00:24:33:20 - 00:24:35:19
to come and and lead

00:24:35:19 - 00:24:36:17
and leading their friends

00:24:36:17 - 00:24:37:20
to Christ and

00:24:37:20 - 00:24:39:17
and getting on stage on Sunday

00:24:39:17 - 00:24:40:01
morning

00:24:40:01 - 00:24:41:12
and leading worship and

00:24:41:12 - 00:24:42:20
and when they get on

00:24:42:20 - 00:24:44:03
stage on Sunday morning

00:24:44:03 - 00:24:45:15
and and share

00:24:45:15 - 00:24:46:14
the announcements

00:24:46:14 - 00:24:47:21
in front of the whole church.

00:24:47:21 - 00:24:48:18
that's just

00:24:48:18 - 00:24:49:00
I think

00:24:49:00 - 00:24:49:19
they're inspired by that

00:24:49:19 - 00:24:50:06
and all that.

00:24:50:06 - 00:24:50:19
You know, I,

00:24:50:19 - 00:24:52:20
I, I capture that stuff and,

00:24:52:20 - 00:24:53:12
and then I go on

00:24:53:12 - 00:24:53:24
and share it

00:24:53:24 - 00:24:54:14
with their friends.

00:24:54:14 - 00:24:55:20
Hey, this is something that

00:24:55:20 - 00:24:56:21
that happened in our church.

00:24:56:21 - 00:24:57:22
Our students are doing things.

00:24:57:22 - 00:24:59:03
So it's all related

00:24:59:03 - 00:24:59:21
in the social media

00:24:59:21 - 00:25:00:16
because you captured

00:25:00:16 - 00:25:02:03
the images and then

00:25:02:03 - 00:25:03:13
and then you,

00:25:03:13 - 00:25:04:01
share it on

00:25:04:01 - 00:25:04:23
like your platforms

00:25:04:23 - 00:25:05:18
to kind of show

00:25:05:18 - 00:25:06:20
the world and people

00:25:06:20 - 00:25:07:20
that God's up

00:25:07:20 - 00:25:08:06
to something

00:25:08:06 - 00:25:08:24
at Calvary Student

00:25:08:24 - 00:25:10:20
Ministries and, and just,

00:25:10:20 - 00:25:12:11
yeah, that's mainly it,

00:25:12:11 - 00:25:13:01
I think, is

00:25:13:01 - 00:25:14:22
just seeing people inspire

00:25:14:22 - 00:25:17:08
by what's going on. You know.

00:25:17:08 - 00:25:18:21
Well and think about it

00:25:18:21 - 00:25:20:24
if you didn’t have some sort of creative outlet

00:25:20:24 - 00:25:21:22
to share stuff like that

00:25:21:22 - 00:25:23:07
like how would people know?

00:25:23:07 - 00:25:24:03
cuz if they’re not

00:25:24:03 - 00:25:25:02
They would have no idea.

00:25:25:02 - 00:25:26:19
If they’re not in the room

00:25:26:19 - 00:25:28:13
they don’t know

00:25:28:13 - 00:25:29:08
Exactly.

00:25:29:08 - 00:25:30:02
There’s another

00:25:30:02 - 00:25:31:23
You just stepped in another benefit

00:25:31:23 - 00:25:32:24
Right, like?

00:25:32:24 - 00:25:35:22
People, adults, parents

00:25:35:22 - 00:25:38:18
Pastors, elders

00:25:38:18 - 00:25:40:22
who are not coming to youth group

00:25:40:22 - 00:25:42:08
on Wednesday nights or Sunday nights

00:25:42:08 - 00:25:44:09
Especially not frequently

00:25:44:09 - 00:25:45:14
You can help them

00:25:45:14 - 00:25:48:17
Ya know, that’s a win for you

00:25:48:17 - 00:25:49:23
Maybe as a youth pastor too

00:25:49:23 - 00:25:52:01
Just putting some of that stuff out there

00:25:52:01 - 00:25:53:02
Yeah.

00:25:53:02 - 00:25:54:13
Like Nate said

00:25:54:13 - 00:25:57:17
“It’s not as hard as you think it might be.”

00:25:57:17 - 00:25:59:01
Yeah.

00:25:59:01 - 00:25:59:18
So last word

00:25:59:18 - 00:26:01:13
last final bit of encouragement

00:26:01:13 - 00:26:03:14
What would you say to someone who

00:26:03:14 - 00:26:04:20
is on the fence

00:26:04:20 - 00:26:05:20
Who’s

00:26:05:20 - 00:26:08:00
maybe like you a year and a half ago, is like

00:26:08:00 - 00:26:09:14
“I’m not sure about all this stuff.”

00:26:09:14 - 00:26:11:05
What’s one thing

00:26:11:05 - 00:26:12:19
That you would say like, “Hey, do this”

00:26:12:19 - 00:26:15:18
Just. Just do this one thing

00:26:15:18 - 00:26:18:14
This week?

00:26:18:14 - 00:26:19:23
Yeah, that's a tough question.

00:26:19:23 - 00:26:22:23
I would say like.

00:26:23:02 - 00:26:23:19
Like kind of

00:26:23:19 - 00:26:24:16
like what you said.

00:26:24:16 - 00:26:25:18
Give it a shot

00:26:25:18 - 00:26:26:23
and see if it see

00:26:26:23 - 00:26:27:14
what happens.

00:26:27:14 - 00:26:28:02
I mean,

00:26:28:02 - 00:26:29:00
you're not going to get.

00:26:29:00 - 00:26:30:05
And don't be discouraged

00:26:30:05 - 00:26:30:20
if you don't get

00:26:30:20 - 00:26:31:23
a hundred followers

00:26:31:23 - 00:26:32:22
in the first,

00:26:32:22 - 00:26:34:07
you know,

00:26:34:07 - 00:26:35:09
couple days

00:26:35:09 - 00:26:36:15
or weeks or months even, like,

00:26:36:15 - 00:26:37:07
it takes some time

00:26:37:07 - 00:26:39:07
sometimes and sometimes slowly

00:26:39:07 - 00:26:40:16
growing thing.

00:26:40:16 - 00:26:42:01
But,

00:26:42:01 - 00:26:43:03
I say give it a shot

00:26:43:03 - 00:26:43:19
and just

00:26:43:19 - 00:26:45:08
try it out for a little bit.

00:26:45:08 - 00:26:46:20
And like I said, please

00:26:46:20 - 00:26:48:13
do not be afraid of the time.

00:26:48:13 - 00:26:50:03
Just like engaging it with it.

00:26:50:03 - 00:26:51:17
It's not as bad as you think.

00:26:51:17 - 00:26:52:22
And honestly, like,

00:26:52:22 - 00:26:54:02
I feel like youth

00:26:54:02 - 00:26:56:12
pastors are really called

00:26:56:12 - 00:26:58:00
to this generation

00:26:58:00 - 00:26:58:20
of reaching people

00:26:58:20 - 00:26:59:11
through social media.

00:26:59:11 - 00:27:00:09
That's just where we're at

00:27:00:09 - 00:27:01:06
and in society

00:27:01:06 - 00:27:02:16
where we need to be

00:27:02:16 - 00:27:04:16
on social media in some way.

00:27:04:16 - 00:27:05:10
And I don't even think

00:27:05:10 - 00:27:06:05
that Facebook's really

00:27:06:05 - 00:27:07:11
that platform for students.

00:27:07:11 - 00:27:08:09
It's more for adults

00:27:08:09 - 00:27:09:03
at this at,

00:27:09:03 - 00:27:10:04
you know, Facebook's

00:27:10:04 - 00:27:12:03
more of an adult thing.

00:27:12:03 - 00:27:14:00
And so just find that avenue

00:27:14:00 - 00:27:14:22
that you can,

00:27:14:22 - 00:27:15:24
get started

00:27:15:24 - 00:27:16:17
with and connect them

00:27:16:17 - 00:27:17:16
together, connect your

00:27:17:16 - 00:27:18:08
link, your,

00:27:18:08 - 00:27:18:22
you know, your

00:27:18:22 - 00:27:19:16
platforms together

00:27:19:16 - 00:27:20:11
so it's easier for you

00:27:20:11 - 00:27:21:17
to post multiple things.

00:27:21:17 - 00:27:23:03
You got this.

00:27:23:03 - 00:27:24:04
The church needs you.

00:27:24:04 - 00:27:24:19
You know.

00:27:24:19 - 00:27:25:08
Yeah

00:27:25:08 - 00:27:26:05
Love it

00:27:26:05 - 00:27:27:08
Love it, well hey

00:27:27:08 - 00:27:29:04
thanks for being on this morning

00:27:29:04 - 00:27:30:08
Thanks for getting up early

00:27:30:08 - 00:27:30:12
Yeah.

00:27:30:12 - 00:27:31:03
I mean, I.

00:27:31:03 - 00:27:34:06
And uh- and yeah

00:27:34:06 - 00:27:34:21
Love you, brother.

00:27:34:21 - 00:27:36:07
Hey, we'll stay in touch.

00:27:36:07 - 00:27:37:19
You too!

00:27:37:19 - 00:27:40:12
Hey! Stay Hybrid!

https://www.hybridministry.xyz/articles/editing

🔥 [FREE] Hybrid Ministry Strategy Guide🔥

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======================================
DESCRIPTION
Whether you think it or not, if you're a youth pastor, you're in the content creation business!

In this episode we'll walk you through how to create
•Epic Titles
•SEO Infused Tags
•Meaningful Descriptions
•Links that get clicks
•Helpful Chapters
•Eye-Popping Thumbnails
•YouTube Cards & End Screens

This step-by-step guide is your way to get started growing on YouTube, today!

FULL PLAYLIST
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/095

//YOUTUBE VIDEO

TITLES
"The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

//SONY ZVE-10
https://walmrt.us/3IyaDWv

TAGS
//VIDIQ
https://vidiq.com/hybrid

DESCRIPTIONS & LINKS
//ONLINE MESSAGE EXAMPLE
https://www.youtube.com/watch?v=uVc2Ij_Wo9w

//DIGITAL NOTES (YOUVERSION EVENTS)
https://my.bible.com/events

CHAPTERS

THUMBNAILS
//ADOBE TUTORIALS
https://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu

//CANVA
https://www.youtube.com/watch?v=g0FQWvKjP_E&list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw&index=2

CARDS
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//TELEPROMPTER
https://walmrt.us/4a6ZJU1

END SCREENS
//MOTION ARRAY
http://www.motionarray.com

👉 STAY CONNECTED WITH NICK
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🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products

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--------------
🕰️TIMECODES
00:00 Youth Pastors are Content Creators
01:48 Creating Captivating Titles on YouTube
04:57 Adding Relevant Tags
07:07 Creating Descriptions that Matter
11:00 Create Chapter and Timecodes
11:55 Eye-Popping Thumbnails
13:14 What are YouTube Cards?
15:44 End Screens on YouTube

--------------
✍️TRANSCRIPT

00:00:00:00 - 00:00:38:18
Nick Clason
Mr. Beast, Dave Ramsey, Sean Cannell and you? What do all four of these people have in common? Well, all four of them, including you, by the way, are a content creator. And if you're a youth pastor, you are in the content creation business and maybe not yet creating online content, but you have the skill set necessary because we right now are in a playlist linked right here at the top of the screen where we are talking about YouTube for youth ministry.

00:00:38:18 - 00:01:07:10
Nick Clason
And if you've done the things that we've talked about in this playlist so far, while you start pre-recording your messages and you start scoping them out ahead of time, and you start with the idea of posting them to YouTube, which, by the way, right now I'm offering a very limited time free editing offer. So if you pre film your messages and you want to send them to me, once you get to the whole kind of editing part, which tends to be what trips people up on YouTube, I would be happy to do that.

00:01:07:10 - 00:01:28:24
Nick Clason
Click the link down below in the show notes and reach out and let me know and inquire if those spaces are still available. But you know, content is one thing, right? Like creating the content, shooting the content, even posting the content, right? But when you post it, there are actually some pretty incredibly important things that you need to make sure that you are doing.

00:01:29:00 - 00:02:00:16
Nick Clason
And we are going to talk through all of those things today in this video where we are talking about your titling, your tags, your description, the links that you include in your description, how to make chapters, thumbnails, cards and end screens. I know it seems overwhelming, but let's hang out and let's dive into that today. So if you head on over to YouTube, once you've created an account and you click create and you click upload video, you will get a screen just like this and you will click select file.

00:02:00:16 - 00:02:20:11
Nick Clason
And then you will begin uploading it. And once it begins to upload on YouTube it will look like this. So this is from episode 93 on video editing. And so I've already input all the details. But if you are watching, on YouTube right now, you'll see this. If you're on a podcast catcher, head to the link in the show notes and scrub ahead to this section.

00:02:20:11 - 00:02:41:23
Nick Clason
But you will see right up here at the top your title. Now, this is what most people do in churches. This is certainly what we did in church, especially when we started in the middle of the pandemic. We had a show, it was called unscripted and we would, have them classify by seasons, which I thought was pretty cool and pretty innovative.

00:02:41:23 - 00:03:16:01
Nick Clason
So we would say like unscripted season two episode four, which was great for us as far as indexing and titling and categorizing. However, think about this. If we had a lesson on unscripted that week and unscripted was every single thing in the, show. So that included like the game and the worship and all the thing. But like, if we had a message on suffering, let's say, like it would just say season two, episode four, there was no titling there that, you know, indicated, what the actual topic was of the message.

00:03:16:01 - 00:03:38:00
Nick Clason
So your title, just like your thumbnail, both are really important as far as communicating to your audience what your video is going to be talking about. And so if you're in church, a lot of times we do this in churches where in the middle of like a series and we're like, David series, sermon three. Right. Which like, that's great.

00:03:38:00 - 00:04:00:27
Nick Clason
And you can actually on YouTube really easily include your series into a thing called a playlist. And so they can all be included. David, you know, can be included into a playlist, but talk about what you're talking about, you know. So if you're talking about David and Bathsheba, maybe your title is like coming back from Giant Mistakes or leaning in to God's grace.

00:04:00:27 - 00:04:25:14
Nick Clason
Right. And I'm going to talk to you in just a minute about ways that you can figure out the best words and the ways to title these things. But very simply, if you make this small shift from just creating it for your church people, where you're explaining, like David, you know, message three and instead shifting it to like what the actual topic is like, that is going to be one major and massive shift.

00:04:25:14 - 00:04:50:10
Nick Clason
And in my completely free e-book, which is linked right here on screen with a little bit of a rebrand, new new title, we are now switching the name if you've already downloaded it. Still the same content. I just changed the title to The Complete Hybrid Strategy Guide. and we actually talked to you, in this e-book in detail for you how to start pre filming your messages and how to get going on YouTube.

00:04:50:10 - 00:05:08:10
Nick Clason
So maybe you've been watching this playlist, but if you download this e-book it will be kind of your step by step guide to starting to create content on YouTube. Once you get past your titling, there's another really important part. And it's all the way down here at the bottom. it's passed you a little description box. It's pass it thumbnail thing.

00:05:08:12 - 00:05:28:26
Nick Clason
It's pass your playlist selector and it's in this area here called tags. Okay. Now you'll see right here on mine I have these little like, ranking things and that's from a service called vid IQ which link down below is a vid IQ link if you're interested in grabbing that for a free trial or for a period of time.

00:05:28:28 - 00:05:48:25
Nick Clason
But this will help rank what some of your tags are. So if you are talking about David and Bathsheba, you might write in David and you might write in Overcoming Sin, and you might write in God's restorative grace. And just these tags, these are ways in which people, that search for things on YouTube. Because, remember, YouTube is owned by Google.

00:05:48:25 - 00:06:12:24
Nick Clason
And so people are going to YouTube and they are searching things like they went on Google, for example, how do I come back from a massive mistake that I've made and maybe your video on David will actually help communicate that. Or maybe someone's looking for some research on David and they're saying, hey, I want to know, like, when were David and Bathsheba like, you know, what year did David and Bathsheba take place or something like that?

00:06:12:24 - 00:06:32:05
Nick Clason
I don't know, but just begin to think like the people that are searching on YouTube. And so you may answer certain things like, you know, how to overcome sin, but you may also answer David and Bathsheba, you know, whatever year it was or something like that. And so you can put some of those things in. And this little plug in here is from vid IQ.

00:06:32:05 - 00:06:54:24
Nick Clason
And so I have that plugged in right here at the top, watch some of my stats and gives me kind of some, some analytic type stuff. And so it also can give me you know, some, some suggestions for tags and stuff like that. And so if you are interested in that, something like that, you can get that for a pretty nominal, pretty minimal fee and also a trial to go ahead and get the ball rolling on that.

00:06:54:24 - 00:07:14:24
Nick Clason
You should definitely check that out. But tags are pretty important. And you'll see that it has, 500 potential characters. So whatever you do, try your hardest to, get your tags filled all the way out to as close to 500 tags as possible. after that, I want to talk here for just a minute about the, description section.

00:07:14:24 - 00:07:33:13
Nick Clason
So the description section, this is where I include a lot of, like, relevant links. And so if you're watching on YouTube and you're watching my video right here, this is my, you know, hey, I'm offering free editing right now, so click that link. And since that's one of my main kind of call to actions out of this message, out of this video, like, I want you to click that.

00:07:33:13 - 00:07:50:29
Nick Clason
I'm putting it right up at the top. I also have my strategy guide right here. and you can also grab that as well. then right here, this is like just a description. So just think like think like a little mini, you know, paragraph two paragraphs, three paragraphs, kind of blog post. So same kind of idea as the tags.

00:07:50:29 - 00:08:19:13
Nick Clason
But this one is you're typing it out. You're typing it out, for the audience that may find it because YouTube and the algorithm, they're always crawling every single piece of text and every single piece of content from the video. So all the captions that you have, all the words that you say, all the things you write, all the tags you have, all the title that you have, all those things go into account as people are searching and looking for different videos on YouTube.

00:08:19:13 - 00:08:37:26
Nick Clason
And so, just fill this thing out and I'll show you an example. if you are watching on YouTube, you can see me navigating over to it live time right now. But our student ministry YouTube account, and you'll see that we have every single one. We have, a next step. So this just takes us to we use, Church Community builder.

00:08:37:26 - 00:08:58:27
Nick Clason
So this is our digital Next step card that's included in every single description. And we have a thing called digital notes, which students can use to follow along, both live in the room and also here on YouTube. And so, this is free a free service from the YouVersion Bible app. It's just a way to continually make things more hybrid in your space.

00:08:58:29 - 00:09:18:28
Nick Clason
and so look, you look we're talking about David this week as well on this episode. and so this is just an example of a couple of links that you can include. And I like to try to include every single, next step, every single link into here, into the digital notes. And so, you know, right here it says Ready to surrender Control.

00:09:18:28 - 00:09:40:27
Nick Clason
Let us know by taking a next step. This is the exact same link as the one I just showed you, right. It takes it out to that next steps form as well. And so we're all this is like our final last step. And so in my sort of like ultimate strategy guide I'm posting fun shorts that people will find as I'm posting spiritual shorts so that people will be inspired, that then push to our long form content.

00:09:40:29 - 00:09:55:26
Nick Clason
So then they go watch a long form version of our video, and then that drives them to a next step, and then they take the next step here. And that's how we capture and gather their information. That's how it is in a pie in the sky type of world. It doesn't always work that way. You know that as a youth pastor as well.

00:09:55:28 - 00:10:14:06
Nick Clason
But this is how I can reconcile and say like, this is why we post fun content. This is why we post short inspirational shorts, because we're driving to this long form version of our video, which is then driving toward a next step which allows us to capture information from students, gather their their info and follow up with them, and ultimately disciple them.

00:10:14:06 - 00:10:36:04
Nick Clason
Right. And so that's that description. Place is also where you can include, the links like, you know, digital notes. If you want to do that, feel free to borrow that, steal that. You use that in your own space, or in next steps form or whatever the case may be, if you are not, you know, like if you're, not a youth pastor and you're also just looking to post videos on YouTube, that would be where you might post things like affiliate links and whatever.

00:10:36:04 - 00:10:55:02
Nick Clason
And so you'll see that for me as well. Like right here, these are my show notes. And so these are different things like you know this it takes you to the show notes on my podcast page. This is you know we talked about Cap Cut, DaVinci resolve, Adobe Premiere Pro, Final Cut Pro, some other links about growing as an editor, tutorials, limited time offer.

00:10:55:04 - 00:11:17:11
Nick Clason
Here's all my socials. Here's some other freebies. Here's some affiliate links, like so. All that stuff is kind of chock full in there. But then this is another really important thing. This is really, key thing to do. I think when you're posting videos to YouTube is create chapter and time codes, and all you got to do is just add them right here in the description.

00:11:17:11 - 00:11:39:21
Nick Clason
If you're watching live on YouTube, you can see that. And I just go back through the video and I watch it manually, and I type out when I started talking about each of these things. And if you are watching on YouTube, you'll see down below. I'm also now starting to highlight that on screen with some text right? So that whenever anyone's watching, they can scrub ahead and see what I'm actually talking about in each section of the video.

00:11:39:21 - 00:12:00:15
Nick Clason
Because I don't know about you, but there are some times where I don't want all the fluff at the beginning, I just want the direct answer. So YouTube helps index better when you include chapters, and just by putting them in there, YouTube will auto break that up and it will, create chapters and create divisions within your video for the people in your in your space that are watching it.

00:12:00:17 - 00:12:27:20
Nick Clason
beyond chapters. the other thing that is really important, probably just as important I would say, is the title is your thumbnail. And so your thumbnail is very simply your, your, your like first impression, right, of what's going on. And so, a lot of experts say you want anywhere from, 2 to 6 words on the thumbnail, as little as possible.

00:12:27:21 - 00:12:51:07
Nick Clason
Because think about if someone's scrolling through on their phone. They're just getting a small image of it. So you want it to be enough to incite curiosity that will cause someone to click on it and then get started on your video. And so rather than David, invest Sheba week three of the David series, your church name in your, you know, date that you preach it or whatever.

00:12:51:10 - 00:13:14:20
Nick Clason
Like just simply post like, you know, returning to God. Something like that. Right. And you can put, like a screenshot of yourself or a screenshot of whoever's speaking and do some graphic editing. With that, you can use things like Adobe Photoshop. You can use things like Canva, links to those all down in the description of this podcast episode.

00:13:14:22 - 00:13:20:01
Nick Clason
but you can use some of those things so that you can create a good first impression.

00:13:20:01 - 00:13:35:08
Nick Clason
One other, couple other kind of like next level sections. And you'll see here, here's my vidiq optimize score. there are a couple of things here that I have not, you know, like, they don't they don't think my titles very easy to understand.

00:13:35:10 - 00:13:53:06
Nick Clason
but one of the things that can help increase your score is adding things like cards. And so you get one card per playlist. And if you're watching this video, I did it right, the very top. Right. So we're in a playlist called YouTube for Youth Ministry. In this video I did it as well. I did it at 45 seconds.

00:13:53:13 - 00:14:09:28
Nick Clason
And so I'm just highlighting like, hey, you're in the middle of a playlist. If you want to go back to the beginning, catch up, or you may reference another video from another time. Maybe somebody, doesn't want this video that you're talking about, but you can help point them out to another type of thing that they may be interested in.

00:14:10:01 - 00:14:33:04
Nick Clason
It'll show up on screen, similar to something like this. Someone can click on it while they're on YouTube and take them to another video on YouTube. Sean Cannell has, a Ten Commandments for YouTube. And one of the things is keep people on YouTube's platform as long as possible. At least that's YouTube's cool, right? And so, all these things help help you rank better.

00:14:33:04 - 00:14:54:19
Nick Clason
So that's an example of a card. You get one of those per video. And when you're pre filming you can write that in. And if you're using a teleprompter like we had talked about in a previous episode, linked to a teleprompter down below in the show notes. Grab that. But you can write that in so that you make sure that you include the card in your video, but you can, you know, kind of point to it.

00:14:54:21 - 00:15:12:28
Nick Clason
and here's like a little hack, like if you are filming direct camera, if you point with your left finger, it'll pop up right here on top of your screen. A lot of times I'll add a sound effect and maybe like the thumbnail of the playlist or the video I'm talking about, and pop it right in right where my finger comes in, and also have it come across right above it as well.

00:15:13:00 - 00:15:33:11
Nick Clason
That's just a little editing thing. And again, if you're interested in editing, reach out to me down below in the show notes. but finally the last piece. And, you know, also, by the way, hey, listen, here's the thing. Maybe you don't have a budget for editing and you're like, I want to do this. and I'm going to learn editing, but, like, I just I need someone to help me walk through this.

00:15:33:11 - 00:15:53:19
Nick Clason
Like, I'm also offering some coaching right now at a smaller rate. for sessions of coaching, just a few. Just a few bucks. If that's something that you're interested in, I can help you go from wherever you are and start making progress on your hybrid strategy today. And then the final piece that you want to include is your end screens.

00:15:53:19 - 00:16:17:29
Nick Clason
And it's the same concept as the card where you want to keep people on the YouTube platform. As long as possible. You'll notice on, this video here, I included, four different end screens. I have, and this is, this is a little hack. I often, dovetail onto the next video on my on my playlist, but this is the most recent video I've uploaded.

00:16:18:03 - 00:16:36:27
Nick Clason
And so right now I don't actually have the next video on my playlist. all the way edited and all the way uploaded to YouTube. And so right here, this is just a placeholder once I upload, video 94, this is video 93. Once I upload video 94, I'll go back into here and I'll replace this video right here, which is called video, which is best for viewer.

00:16:36:27 - 00:17:03:04
Nick Clason
That's YouTube's algorithm doing its thing. And I'll add video 94. Now you might be thinking, Nick, aren't if I post it and I say next videos on screen and it's not uploaded yet, won't that be a problem? And yes, for that like one week or so it won't be there. Okay. But from that moment on, once you upload or the the second video on the playlist goes live, it will live there on for the rest of eternity and time.

00:17:03:04 - 00:17:29:12
Nick Clason
And so one of the things we got to start getting, getting used to as youth pastors and people using the internet is that YouTube will live on in perpetuity forever, as long as you keep it up there and so. Well, the people that watch your video now, for your church, maybe in the series with David and Bathsheba, when you move on to the next section of the The Playlist and you're talking about David at the end of his life, and that's video number four.

00:17:29:15 - 00:17:51:09
Nick Clason
If people discover this a year down the road, two years down the road, ten years down the road, they will have access to that next video. And you can serve the people on YouTube forever. And that's one of the beautiful things about you and I as youth pastors, becoming content creators is that we can, effectively reach more people than just the people in our direct physical care.

00:17:51:09 - 00:18:10:14
Nick Clason
And that's one of the reasons I think going hybrid as at least one of the other benefits and I don't even think it should be the main or primary benefit of what we're doing, but it is at least something that we can use and utilize to our advantage. I also oftentimes include the playlist on here and the subscribe thing as well.

00:18:10:14 - 00:18:26:14
Nick Clason
And so you can add those to the end of your video as well. You can create a little Endor screen like I do, which has like little placeholders. And you just pop the video right in there. You can use something like a motion or a.com to find a thing like that. Speaking event screens. You will see right here on screen.

00:18:26:14 - 00:18:45:19
Nick Clason
If you're watching on YouTube our next video, which is the importance of playlists and courses. And so we're going to talk in depth about those. How do you utilize them and the advantage that you and I as youth pastors have, and how playlists are the perfect solution for us in our churches, in our youth ministries. So go ahead and check that video out.

00:18:45:19 - 00:18:49:08
Nick Clason
And don't forget, and as always, to stay hybrid.

https://www.hybridministry.xyz/articles/coaching

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DESCRIPTION
✨If You’re a youth pastor, looking to reach the 95% of teenagers who spend time on YouTube, study according to Pew Research, and You’ve shot a video you're ready to share with the world...
How do you get the word out?
📈In this video we'll talk about Growing a YouTube channel
💥The Viral Reels Framework
🪄And the Incredible AI Tool you can use for your social media!
FULL PLAYLIST
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/094

//YOUTUBE VIDEO
https://youtu.be/qf600kbri2Q

GROWING A CHANNEL FROM SCRATCH
//CROSSCREEK STUDENTS ON YOUTUBE
https://www.youtube.com/@crosscreekstudents

//UNDER $100 GEAR KIT
https://www.hybridministry.xyz/articles/youtubestarterkit

//SONY ZVE-10
https://walmrt.us/3IyaDWv

//[FREE] EDITING
https://www.hybridministry.xyz/articles/editing

//[FREE] COACHING
https://www.hybridministry.xyz/articles/coaching

VIRAL REELS FRAMEWORK

1. Attention
2. Context
3. Captions
4. Relevant Hook
5. Sound Effects

//ADOBE PRESETS FOR ANIMATIONS
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

THE MAGIC OF OPUS.PRO
//[FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

//OPUS.PRO
https://www.opus.pro/?via=a5d361