web01.fireside.fm Fri, 01 May 2026 21:58:31 -0500 Fireside (https://fireside.fm) Hybrid Ministry - Episodes Tagged with “Youth Ministry Strategy” https://www.hybridministry.xyz/tags/youth%20ministry%20strategy Thu, 02 Apr 2026 05:00:00 -0500 Hybrid Ministry is complicated and hard. Or is it? How do pastors and youth pastors create a vibrant extension, not replacement, of what's already happening during their weekly church services? To cater in a digital ministry way to an online focused ministry audience. Reaching Millennials, Gen Z and even Gen Alpha is going to require us to rethink some of the ways we do church. Follow along on YouTube: https://www.youtube.com/@clasonnick en-us episodic Digital Discipleship made easy Nick Clason Hybrid Ministry is complicated and hard. Or is it? How do pastors and youth pastors create a vibrant extension, not replacement, of what's already happening during their weekly church services? To cater in a digital ministry way to an online focused ministry audience. Reaching Millennials, Gen Z and even Gen Alpha is going to require us to rethink some of the ways we do church. Follow along on YouTube: https://www.youtube.com/@clasonnick no Digital, Online Church, Hybrid Ministry, Church, Meta, Gen Z, Millennials, Digital Marketing, Church Marketing, Youth Ministry, Student Ministry, Nick Clason, Digital Ministry, Church Social Media, Youth Ministry Social Media, YouTube for Church, YouTube for Youth Ministry, TikTok for Churches, TikTok for Youth Ministry, Instagram for Churches, Instagram for Youth Ministry, Facebook for Church, Facebook for Youth Ministry, Cell Phone Usage at Church Nick Clason nickclason@hybridministry.xyz Episode 195: Young Leaders vs Older Leaders: Who Connects Better? https://www.hybridministry.xyz/195 0b848eec-7a58-412f-a01e-5bcc43101a5b Thu, 02 Apr 2026 05:00:00 -0500 Nick Clason 195 Young Leaders vs Older Leaders: Who Connects Better? full Nick Clason Volunteer Leaders are so crucial to a healthy youth ministry. But as you recruit, should you focus more on older leaders? Or younger leaders? In this debate style episode we have two leaders make their case on both sides of the aisle! Let's dive in, together! 20:45 no Volunteer Leaders are so crucial to a healthy youth ministry. But as you recruit, should you focus more on older leaders? Or younger leaders? In this debate style episode we have two leaders make their case on both sides of the aisle! Let's dive in, together! [FREE] HYBRID STRATEGY GUIDE https://www.patreon.com/posts/complete-guide-142500019?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=postsharecreator&utmcontent=join_link 🌸 SPRING SEASONAL SOCIAL PACK https://www.patreon.com/posts/spring-seasonal-151263940?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=postsharecreator&utmcontent=join_link SHOW NOTES Shownotes & Transcripts https://www.hybridministry.xyz/195 //LINKS DYM Facebook Group https://www.facebook.com/groups/DYMCommunity 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz -------------- 🎉 FREE STUFF 🎉 We have all kinds of FREE Things that you can use in your context! The best way to pay us back is a review or a YouTube Subscribe! https://www.linktr.ee/clasonnick -------------- 🛠️TOOLS I USE THAT CAN HELP YOU! Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products //VIDIQ https://vidiq.com/hybrid //BEST DYM RESOURCES https://www.patreon.com/posts/9-amazing-dym-142425755 //OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //HYBRID MINISTRY MEGA GUIDE Everything I've ever learned in one blog post [FOR FREE!] https://www.patreon.com/posts/hybrid-ministry-151264417?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=postsharecreator&utmcontent=join_link -------------- 🕰️TIMECODES 00:00 Do older or younger leaders connect better with students? 01:32 Meet the Older Leaders vs Younger Leader Debate Contestants 04:38 Older People are Better Youth Ministry Volunteers 07:09 Younger People are Better Youth Ministry Volunteers 09:43 Can you clarify the emotional stability for older volunteers? 10:52 How should a busy youth pastor respond to social media? 12:54 Do younger people ever prove to be less reliable? 17:08 Closing Arguments -------------- TRANSCRIPT Nick Clason (00:01.062) What's up everybody? Here we are. I am with Jacob and Tyler. Gentlemen, how we doing this morning? Jacob (00:07.712) Doing good. It's good. Tyler Johnson (00:08.579) Doing so good. Nick Clason (00:09.93) Have we both already had coffee or is that after this is over? Jacob (00:15.057) I just finished my cup, so I'm all set. Nick Clason (00:17.18) Okay. Tyler Johnson (00:17.454) I had tea because I'm a tea guy. Nick Clason (00:19.708) Hey, there you go. Who knew? The more you know. Comment down below your favorite brand of tea for Tyler. But we're going to let each of you have a moment. I don't want to get too far into this without you guys letting us know who you are. So by random draw that happened off camera and you're just going to have to trust me because I'm a pastor and I get paid to tell the truth. Jacob, you get to go first and introduce yourself one minute on the clock. Are you ready, sir? Jacob (00:19.826) Yeah. Jacob (00:48.273) Yeah, yeah, I can do a lot in a minute, let's do it. All right, yeah, my name is Jacob Hayes. I'm a student pastor for the chapel in Wisconsin. So I work with our three campuses in Wisconsin and our main campuses in Whitewater, which is UW College Town. So I get a lot of college students and it's fun to work with them. And yeah, it's just been great. See, I did it in under a minute. Nick Clason (00:50.218) All right, let's go. Tyler Johnson (01:08.02) you Nick Clason (01:11.85) 19 seconds what a right I don't think any youth pastor has ever come in that short on their time, but my friend Impressive stuff right there Tyler the bars been set bro Jacob (01:19.858) There you go. Nick Clason (01:27.56) Alright, are you ready Tyler? Let's go! Tyler Johnson (01:28.974) I'm so ready. I will take more than 19 seconds because I read that in debate it matters to take your full time. So my name is Tyler 2 Wall Johnson. The rest of that context doesn't need to be known because I don't think I can tell it in the remaining 40 seconds that I have. I am currently in Fort Wayne at Christ Hope Ministries and Church. I have only been here for about a year. was at my previous church for about eight years and I have had a fair balance of both young and old volunteers in the ministries. And so as I come today, ready to bear the fight and the voice of the older people, as there was another person in our retreat that the three of us had had recently who strives to be an older person. Jacob (01:54.899) Okay. Okay. Tyler Johnson (02:20.556) I cannot wait and so I am ready to defend the old today. Done. Nick Clason (02:27.41) Nice, great work. wait, I got distracted. There we go. I almost didn't give you credit for that because I laid the remote down. Tyler Johnson (02:37.101) Ladies and gentlemen of the jury, let it be known that it was about 56 seconds. Nick Clason (02:40.714) Strong work, man, both of you strong work. All right, well, now that we thoroughly know everything and we know the bare minimum of Jacob's life, let's get this show on the road. So once again, by random draw, Jacob, since you went first on the last one, that means Tyler, your position that you're getting two minutes to argue is that older people are better youth ministry volunteers. Jacob (02:51.398) Okay. Okay. Nick Clason (03:10.282) and you're about to have two minutes on the clock. Are you ready? Jacob (03:11.346) Okay. Okay. Tyler Johnson (03:14.54) I will take one minute and 59 seconds. Nick Clason (03:16.99) Alright, well then my friend, take it away. Tyler Johnson (03:20.522) Yes, I am here to debate that for older volunteers, here's number one. They bring long-term faithfulness and not just energy. They model a future version of faith. They're often more emotionally stable. I do say that as a once young person, kind of middle-aged. What is 30? Am I young middle-aged or am I old young? I don't know. That's for later. I'm in my debate time. Jacob (03:42.345) . Thank Tyler Johnson (03:50.955) Here's one of the probably the biggest that I have seen more personally outside of just reading from my notes and it's this. There is more ownership with the maturity, not just ownership of the ministry, but there's ownership of the tasks that they have. Not only do they see the ministry as their own or maybe their small group as their own and the ability to without asking permission or even sometimes without asking how. Nick Clason (04:01.514) Hmm. Jacob (04:13.129) . Tyler Johnson (04:18.508) They're going to go in and say, like, you know, they're going to grab the lunches. They're going to grab the coffees. I don't have to hold their hand for some of that. At the same time in ministry, if they are teaching a lesson, if they are preparing small group questions, it is theirs. They want to own it. And they might want feedback over some of that, but they're going to have ownership of it. In the same way, finally, there's a lot of ownership of their faith. As a young adult, even a young Jacob (04:36.369) Okay. Tyler Johnson (04:47.052) volunteer. I do believe someone is supposed to have a Paul and a Timothy at all times, even into their older years. But there's a lot of times that that those 20 somethings, they are still looking very heavily towards their Paul. And so with the the 40s, I would say arguably older ministry volunteers is probably 50 up. They they have experienced that mentorship role and are more willing to be the Paul than needing to be the Timothy. Done. Nick Clason (05:18.782) Fantastic, strong work. Jacob, the bar has been set, my friend. He brought in the Bible and everything, so it's now time for you. Jacob (05:19.344) There you go. That was good. Jacob (05:25.413) Here we go. Tyler Johnson (05:28.446) shoot, I should have used the Bible. Nick Clason (05:33.5) It's that time for you to argue your side of the aisle, though you guys are friends. You once were friends. Will you still be friends after this, Jacob? Two minutes on the clock. Take it away. Jacob (05:35.44) Here we go. Jacob (05:45.85) Go for it. Yeah, so I want to clarify before I offend anybody that's 35 or older, that I'm 29, so 30 and above is still in the older mark for me. But I think there's something that younger volunteers provide that can't be replicated anywhere else. And that first thing mainly is just proximity. Proximity to culture, life stage, proximity to what students are actually experiencing right now. You know, they remember what it was like to sit in the cafeteria awkward wondering about what they're going to do with their lives. Not 25 years ago with a completely different generation, but just a couple years ago. I think the other thing that it provides is you get you get volunteers. Students look to those younger volunteers and they see a hope, not just a hope that's like, man, 45, 50 years from now, this is where I can be. But there's a hope of OK, faith can actually survive past high school like. faith can actually thrive in a college setting because I'm seeing college-age young adult students or young adult leaders actually engaging and figuring it out. And they don't have all of the answers completely. But I also think that that provides a comfortability of freedom to the students that go like, hey, it's okay if I'm not hitting college-age and I have all of the answers because they're still trying to figure out what they're gonna do. And that's okay, it's a process. And they can kind of have hope in that. And then the younger leaders can speak into that a little bit for them and give them a sense of, going be okay, you've got time to process some of these things and they can do that together. I think the other thing is that it builds a leadership pipeline. know, for all the pros that Tyler's talking about, for the older volunteers, you don't get there without some of the without starting at some point. And so you got to start as a young leader, use the skills that you have at the time and then work your way up to a place where you can be a a Paul instead of just a Timothy. But also remember that Tyler Johnson (07:31.562) you Jacob (07:34.745) Paul called Timothy when he was super young into a step of ministry. It wasn't that, let's get you to a certain age, but it was right there in that moment. Done. Nick Clason (07:45.086) Great. So each person, each member of the defense, I don't know, this isn't court, has presented their side. Does anyone have a clarifying question for the other person to try and understand their side of the argument maybe a little bit better? Tyler Johnson (07:56.747) you Jacob (08:10.063) Yeah, I'll go. Clarify a little bit on the emotional stability of older volunteers. I'm not saying I disagree. I just want to hear the specific strength that comes from as an older volunteer, because I think it's possible the younger volunteers can be in a place where they're emotionally stable. But maybe I'm missing the angle that you're coming from. Tyler Johnson (08:21.194) Yeah, I think that older volunteers can react less dramatically to maybe sometimes it's student behavior or something like that, as well as even when there are storms in their personal life, I think you'll see someone who's Jacob (08:40.374) Here you go. Jacob (08:46.447) Yeah, that's Tyler Johnson (08:50.249) keep a more calm sense in them more than when the storms of life are hitting a young person. Nick Clason (09:00.648) Tyler, you got one for Jacob? Tyler Johnson (09:02.845) I'm gonna come up with one, but I really liked Jacob's take. No, no, no, no, no, I didn't admit guilty, I'm just saying, it was a good point. Talk to me some about, obviously with the older crowd, took the stance of there's some high reliability. Nick Clason (09:05.608) Yeah. Jacob (09:10.84) Did he just admit on here that I won or we live over? Nick Clason (09:16.126) Ahem. Tyler Johnson (09:29.917) Talk to me about the lows of reliability in young people and if that has been an experience that you've experienced. Jacob (09:36.093) I mean 100 % although I would also argue that I've that I've worked with older volunteers who are sometimes just as as unreliable as as younger volunteers and so it's a little bit of a balance I think One of the things that all that I'll say and I'll push a little bit on the younger volunteers compared to older volunteers if I'm doing a and I'm hoping that all of us are in agreement that this is a horrible idea if I'm doing an overnight event right, I'm getting the young guys who can pound two red bulls and eat Taco Bell and go run with the kids then get the older volunteers to go, hey, I need you to go run around for a whole night and interact. And so there's a little bit of an energy there that they can provide. And I totally agree. think there's the emotional stability thing is super important. I do agree. think older volunteers are a lot more calm, especially in situations where like we need calmness and direction in terms of crisis, both in our lives and then also just in the craziness of Wednesday nights, we need a little bit of calm. Nick Clason (10:05.866) Yeah. Tyler Johnson (10:29.225) you Jacob (10:30.03) But I think at some point you're not going to be able to, they're not going to be able to learn that, the young leaders, unless they're in it first and see the older people do it. And so they have to experience that so that way they can also learn how to get there. Tyler Johnson (10:41.503) I do, so what's really fun is talking about the overnight, right? Because we've all been there. Sometimes it's not about just the evening, it's about the recovery. I've known some young people who pounded those two Red Bulls and then afterwards, like the next day, they are a frail Victorian child on their couch. Jacob (10:45.549) Yeah. Jacob (10:53.095) Yeah, that's right. Jacob (11:03.021) True. Tyler Johnson (11:03.857) And some older people who are like, I got my coffee and I'm going to work today. And I'm like, you're insane. Jacob (11:11.511) Fair enough. Nick Clason (11:12.522) Well, and younger people have like sometimes their life lends itself better for recovery. They're like, I will be sleeping all day Saturday and it doesn't matter. And older people are like, I have a family and we have an upward basketball game that we have to be at at 9 a.m. You know what I'm saying? And so there's definitely like there's some of the availability piece of maybe like a younger person, but there's maybe some of the wisdom piece of the older person. Tyler Johnson (11:30.407) Absolutely. Nick Clason (11:41.726) Which is probably why this is a terrible argument to have a either or stance on, right? Like that's probably why it's helpful and beneficial to have a good blend of both, right? And so that doesn't make for a strong YouTube title, but it does make probably for good youth ministry to have a good blend of older volunteers and younger volunteers because you can certainly see the pros of both sides. And let's be honest, you can also see the cons. Jacob (11:48.783) Yeah. Jacob (12:05.888) For sure. Nick Clason (12:11.89) of both stances of the argument. Tyler Johnson (12:14.44) Yeah, and to be honest, I figured that was the point anyway, right, is to have the balance. even for the older people, the idea is not they are not just mentoring the students, they're mentoring the younger leaders. There's so much wrapped up. Jacob said it, there's a pipeline. You don't get to be the older volunteer without at one point probably being also the younger volunteer. And realistically, as the younger volunteer, as I was a younger volunteer, Jacob (12:16.813) Yeah. Nick Clason (12:18.023) You Nick Clason (12:27.114) Hmm. Nick Clason (12:39.241) Yeah. Tyler Johnson (12:44.155) There were volunteers that I looked up to that said, man, I want to do discipleship that way. want to do, man, I want to have their presence when my life looks like their life. Jacob (12:44.301) Sounds like I'm I'm winning now this thing Nick Clason (12:54.652) I was gonna say objection to the pipeline because like what's the point of a pipeline? You don't actually want them past 30. So like just burn them out bro and then. Tyler Johnson (13:03.848) Are you? I'm sorry, Mr. Host, are you taking a stance? I don't feel good about this. Nick Clason (13:07.816) No, I was just, I was just. I was just playing a counterpoint. All right. Jacob (13:15.353) You Nick Clason (13:18.014) Final arguments, are we ready? So I believe since Jacob went first on the last one, Tyler, is that right? Jacob (13:24.204) That's right. Tyler Johnson (13:30.001) I went first on the last one. Nick Clason (13:31.484) since Tyler went first on the last one by random draw that you'll have to trust. Yeah, I'm pastor. Jacob, one minute on the clock to defend your younglings. Are you ready? All right, take it away. Tyler Johnson (13:37.148) You're a pastor. Jacob (13:45.366) Yeah, I'm ready. Yeah, think, yeah, close that out. I think it's also like you see the students that get to see the younger leaders engage, that gives them a hopeful passion and you can plug those guys in when they graduate into your middle school programming, right? And then that's where they can learn even more. And so it's not just you have these students from... It would be great. It would be a great world to live in if they if every single one of them came in in sixth grade and stayed until senior year, right? But we know that that some of them come in in their in their senior year or junior year or anywhere in that spectrum and you think well only have a certain amount of time right? Well these younger leaders can pour into these people and help them figure out their gifts. So maybe it's being called into ministry. Maybe it's being called into something else or jumping into serving in student ministry to see where they feel like where their spiritual gifts are right? And those can happen at a young age rather than going well I'll just figure it out when I'm 30 and go from there. Tyler Johnson (14:44.966) Thank you. Nick Clason (14:45.256) All right, well done. Let's round it out, Mr. Tyler. Older people are better than younger people as youth ministry volunteers because... Tyler Johnson (14:51.174) I'm ready. Tyler Johnson (14:57.201) The last point I want to make for older volunteers is the vision casting as well as the decisions they make are generational. There are times that think with younger people they planned sometimes as little as like they're ready for next summer, they're ready for the next summer conference, they're ready for the next big event. When a lot of the decisions in ministry that is done from some of the older volunteers is they are thinking the long term, they are thinking about the students when they're getting to their late 30s, 40s, 50s, and how they can pour into them. They have that vision of the five-year plan and not the one-year plan. And I have found that incredibly valuable, especially when establishing a ministry for even me to go to them and have those long-term vision casting conversations about the ministry. Done. Nick Clason (15:53.61) Well done, there you have it folks. Old volunteers versus young volunteers. Let us know down below who won and whose side you're on. We should probably put like an old person emoji for one person and a child emoji. Yeah, yeah, then you, yeah. Jacob (16:08.121) And then put me Tyler Johnson (16:09.657) I just assumed that there was a filter you're gonna do in post that like I'm 90 right now. Nick Clason (16:17.13) Oh, I'm good, but I might not be that good, I mean. Yeah. Tyler Johnson (16:21.336) Okay, I'm just like, well, one, I kind of wanted to see it. I wanted to see like the really greys, like my grandfather had a very good head of hair even in his 90s. So like, I'm hoping that sticks. Yeah. Jacob (16:24.142) You Jacob (16:32.978) That sounds nice, that sounds really nice, Nick Clason (16:34.154) Way to rub salt in the wounds there, Jacob (16:39.946) That's right. youth ministry, youth pastor, youth group leadership, small group leaders, youth ministry leadership, youth pastor training, youth ministry strategy, small group ministry, youth group small groups, youth ministry tips, youth ministry leadership training, youth discipleship, youth ministry structure, small group leader training, youth ministry debate, youth pastor discussion, youth ministry philosophy, student ministry leadership, youth group leaders, church youth ministry, youth ministry best practices, student ministry small groups, nick clason, hybrid ministry Volunteer Leaders are so crucial to a healthy youth ministry.
But as you recruit, should you focus more on older leaders?
Or younger leaders?

In this debate style episode we have two leaders make their case on both sides of the aisle!
Let's dive in, together!

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SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/195

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--------------
🕰️TIMECODES
00:00 Do older or younger leaders connect better with students?
01:32 Meet the Older Leaders vs Younger Leader Debate Contestants
04:38 Older People are Better Youth Ministry Volunteers
07:09 Younger People are Better Youth Ministry Volunteers
09:43 Can you clarify the emotional stability for older volunteers?
10:52 How should a busy youth pastor respond to social media?
12:54 Do younger people ever prove to be less reliable?
17:08 Closing Arguments

--------------
TRANSCRIPT
Nick Clason (00:01.062)
What's up everybody? Here we are. I am with Jacob and Tyler. Gentlemen, how we doing this morning?

Jacob (00:07.712)
Doing good. It's good.

Tyler Johnson (00:08.579)
Doing so good.

Nick Clason (00:09.93)
Have we both already had coffee or is that after this is over?

Jacob (00:15.057)
I just finished my cup, so I'm all set.

Nick Clason (00:17.18)
Okay.

Tyler Johnson (00:17.454)
I had tea because I'm a tea guy.

Nick Clason (00:19.708)
Hey, there you go. Who knew? The more you know. Comment down below your favorite brand of tea for Tyler. But we're going to let each of you have a moment. I don't want to get too far into this without you guys letting us know who you are. So by random draw that happened off camera and you're just going to have to trust me because I'm a pastor and I get paid to tell the truth. Jacob, you get to go first and introduce yourself one minute on the clock. Are you ready, sir?

Jacob (00:19.826)
Yeah.

Jacob (00:48.273)
Yeah, yeah, I can do a lot in a minute, let's do it. All right, yeah, my name is Jacob Hayes. I'm a student pastor for the chapel in Wisconsin. So I work with our three campuses in Wisconsin and our main campuses in Whitewater, which is UW College Town. So I get a lot of college students and it's fun to work with them. And yeah, it's just been great. See, I did it in under a minute.

Nick Clason (00:50.218)
All right, let's go.

Tyler Johnson (01:08.02)
you

Nick Clason (01:11.85)
19 seconds what a right I don't think any youth pastor has ever come in that short on their time, but my friend Impressive stuff right there Tyler the bars been set bro

Jacob (01:19.858)
There you go.

Nick Clason (01:27.56)
Alright, are you ready Tyler? Let's go!

Tyler Johnson (01:28.974)
I'm so ready. I will take more than 19 seconds because I read that in debate it matters to take your full time. So my name is Tyler 2 Wall Johnson. The rest of that context doesn't need to be known because I don't think I can tell it in the remaining 40 seconds that I have. I am currently in Fort Wayne at Christ Hope Ministries and Church.

I have only been here for about a year. was at my previous church for about eight years and I have had a fair balance of both young and old volunteers in the ministries. And so as I come today, ready to bear the fight and the voice of the older people, as there was another person in our retreat that the three of us had had recently who strives to be an older person.

Jacob (01:54.899)
Okay. Okay.

Tyler Johnson (02:20.556)
I cannot wait and so I am ready to defend the old today. Done.

Nick Clason (02:27.41)
Nice, great work. wait, I got distracted. There we go. I almost didn't give you credit for that because I laid the remote down.

Tyler Johnson (02:37.101)
Ladies and gentlemen of the jury, let it be known that it was about 56 seconds.

Nick Clason (02:40.714)
Strong work, man, both of you strong work. All right, well, now that we thoroughly know everything and we know the bare minimum of Jacob's life, let's get this show on the road. So once again, by random draw, Jacob, since you went first on the last one, that means Tyler, your position that you're getting two minutes to argue is that older people are better youth ministry volunteers.

Jacob (02:51.398)
Okay. Okay.

Nick Clason (03:10.282)
and you're about to have two minutes on the clock. Are you ready?

Jacob (03:11.346)
Okay. Okay.

Tyler Johnson (03:14.54)
I will take one minute and 59 seconds.

Nick Clason (03:16.99)
Alright, well then my friend, take it away.

Tyler Johnson (03:20.522)
Yes, I am here to debate that for older volunteers, here's number one. They bring long-term faithfulness and not just energy. They model a future version of faith. They're often more emotionally stable. I do say that as a once young person, kind of middle-aged. What is 30? Am I young middle-aged or am I old young? I don't know. That's for later. I'm in my debate time.

Jacob (03:42.345)
. Thank

Tyler Johnson (03:50.955)
Here's one of the probably the biggest that I have seen more personally outside of just reading from my notes and it's this. There is more ownership with the maturity, not just ownership of the ministry, but there's ownership of the tasks that they have. Not only do they see the ministry as their own or maybe their small group as their own and the ability to without asking permission or even sometimes without asking how.

Nick Clason (04:01.514)
Hmm.

Jacob (04:13.129)
.

Tyler Johnson (04:18.508)
They're going to go in and say, like, you know, they're going to grab the lunches. They're going to grab the coffees. I don't have to hold their hand for some of that. At the same time in ministry, if they are teaching a lesson, if they are preparing small group questions, it is theirs. They want to own it. And they might want feedback over some of that, but they're going to have ownership of it. In the same way, finally, there's a lot of ownership of their faith. As a young adult, even a young

Jacob (04:36.369)
Okay.

Tyler Johnson (04:47.052)
volunteer. I do believe someone is supposed to have a Paul and a Timothy at all times, even into their older years. But there's a lot of times that that those 20 somethings, they are still looking very heavily towards their Paul. And so with the the 40s, I would say arguably older ministry volunteers is probably 50 up. They they have experienced that mentorship role and are more willing to be the Paul than needing to be the Timothy. Done.

Nick Clason (05:18.782)
Fantastic, strong work. Jacob, the bar has been set, my friend. He brought in the Bible and everything, so it's now time for you.

Jacob (05:19.344)
There you go. That was good.

Jacob (05:25.413)
Here we go.

Tyler Johnson (05:28.446)
shoot, I should have used the Bible.

Nick Clason (05:33.5)
It's that time for you to argue your side of the aisle, though you guys are friends. You once were friends. Will you still be friends after this, Jacob? Two minutes on the clock. Take it away.

Jacob (05:35.44)
Here we go.

Jacob (05:45.85)
Go for it. Yeah, so I want to clarify before I offend anybody that's 35 or older, that I'm 29, so 30 and above is still in the older mark for me. But I think there's something that younger volunteers provide that can't be replicated anywhere else. And that first thing mainly is just proximity. Proximity to culture, life stage, proximity to what students are actually experiencing right now.

You know, they remember what it was like to sit in the cafeteria awkward wondering about what they're going to do with their lives. Not 25 years ago with a completely different generation, but just a couple years ago. I think the other thing that it provides is you get you get volunteers. Students look to those younger volunteers and they see a hope, not just a hope that's like, man, 45, 50 years from now, this is where I can be. But there's a hope of OK, faith can actually survive past high school like.

faith can actually thrive in a college setting because I'm seeing college-age young adult students or young adult leaders actually engaging and figuring it out. And they don't have all of the answers completely. But I also think that that provides a comfortability of freedom to the students that go like, hey, it's okay if I'm not hitting college-age and I have all of the answers because they're still trying to figure out what they're gonna do. And that's okay, it's a process. And they can kind of have hope in that. And then the younger leaders can speak into that a little bit for them and give them a sense of,

going be okay, you've got time to process some of these things and they can do that together. I think the other thing is that it builds a leadership pipeline. know, for all the pros that Tyler's talking about, for the older volunteers, you don't get there without some of the without starting at some point. And so you got to start as a young leader, use the skills that you have at the time and then work your way up to a place where you can be a a Paul instead of just a Timothy. But also remember that

Tyler Johnson (07:31.562)
you

Jacob (07:34.745)
Paul called Timothy when he was super young into a step of ministry. It wasn't that, let's get you to a certain age, but it was right there in that moment. Done.

Nick Clason (07:45.086)
Great. So each person, each member of the defense, I don't know, this isn't court, has presented their side. Does anyone have a clarifying question for the other person to try and understand their side of the argument maybe a little bit better?

Tyler Johnson (07:56.747)
you

Jacob (08:10.063)
Yeah, I'll go. Clarify a little bit on the emotional stability of older volunteers. I'm not saying I disagree. I just want to hear the specific strength that comes from as an older volunteer, because I think it's possible the younger volunteers can be in a place where they're emotionally stable. But maybe I'm missing the angle that you're coming from.

Tyler Johnson (08:21.194)
Yeah, I think that older volunteers can react less dramatically to maybe sometimes it's student behavior or something like that, as well as even when there are storms in their personal life, I think you'll see someone who's

Jacob (08:40.374)
Here you go.

Jacob (08:46.447)
Yeah, that's

Tyler Johnson (08:50.249)
keep a more calm sense in them more than when the storms of life are hitting a young person.

Nick Clason (09:00.648)
Tyler, you got one for Jacob?

Tyler Johnson (09:02.845)
I'm gonna come up with one, but I really liked Jacob's take. No, no, no, no, no, I didn't admit guilty, I'm just saying, it was a good point. Talk to me some about, obviously with the older crowd, took the stance of there's some high reliability.

Nick Clason (09:05.608)
Yeah.

Jacob (09:10.84)
Did he just admit on here that I won or we live over?

Nick Clason (09:16.126)
Ahem.

Tyler Johnson (09:29.917)
Talk to me about the lows of reliability in young people and if that has been an experience that you've experienced.

Jacob (09:36.093)
I mean 100 % although I would also argue that I've that I've worked with older volunteers who are sometimes just as as unreliable as as younger volunteers and so it's a little bit of a balance I think One of the things that all that I'll say and I'll push a little bit on the younger volunteers compared to older volunteers if I'm doing a and I'm hoping that all of us are in agreement that this is a horrible idea if I'm doing an overnight event right, I'm getting the young guys who can

pound two red bulls and eat Taco Bell and go run with the kids then get the older volunteers to go, hey, I need you to go run around for a whole night and interact. And so there's a little bit of an energy there that they can provide. And I totally agree. think there's the emotional stability thing is super important. I do agree. think older volunteers are a lot more calm, especially in situations where like we need calmness and direction in terms of crisis, both in our lives and then also just in the craziness of Wednesday nights, we need a little bit of calm.

Nick Clason (10:05.866)
Yeah.

Tyler Johnson (10:29.225)
you

Jacob (10:30.03)
But I think at some point you're not going to be able to, they're not going to be able to learn that, the young leaders, unless they're in it first and see the older people do it. And so they have to experience that so that way they can also learn how to get there.

Tyler Johnson (10:41.503)
I do, so what's really fun is talking about the overnight, right? Because we've all been there. Sometimes it's not about just the evening, it's about the recovery. I've known some young people who pounded those two Red Bulls and then afterwards, like the next day, they are a frail Victorian child on their couch.

Jacob (10:45.549)
Yeah.

Jacob (10:53.095)
Yeah, that's right.

Jacob (11:03.021)
True.

Tyler Johnson (11:03.857)
And some older people who are like, I got my coffee and I'm going to work today. And I'm like, you're insane.

Jacob (11:11.511)
Fair enough.

Nick Clason (11:12.522)
Well, and younger people have like sometimes their life lends itself better for recovery. They're like, I will be sleeping all day Saturday and it doesn't matter. And older people are like, I have a family and we have an upward basketball game that we have to be at at 9 a.m. You know what I'm saying? And so there's definitely like there's some of the availability piece of maybe like a younger person, but there's maybe some of the wisdom piece of the older person.

Tyler Johnson (11:30.407)
Absolutely.

Nick Clason (11:41.726)
Which is probably why this is a terrible argument to have a either or stance on, right? Like that's probably why it's helpful and beneficial to have a good blend of both, right? And so that doesn't make for a strong YouTube title, but it does make probably for good youth ministry to have a good blend of older volunteers and younger volunteers because you can certainly see the pros of both sides. And let's be honest, you can also see the cons.

Jacob (11:48.783)
Yeah.

Jacob (12:05.888)
For sure.

Nick Clason (12:11.89)
of both stances of the argument.

Tyler Johnson (12:14.44)
Yeah, and to be honest, I figured that was the point anyway, right, is to have the balance. even for the older people, the idea is not they are not just mentoring the students, they're mentoring the younger leaders. There's so much wrapped up. Jacob said it, there's a pipeline. You don't get to be the older volunteer without at one point probably being also the younger volunteer. And realistically, as the younger volunteer, as I was a younger volunteer,

Jacob (12:16.813)
Yeah.

Nick Clason (12:18.023)
You

Nick Clason (12:27.114)
Hmm.

Nick Clason (12:39.241)
Yeah.

Tyler Johnson (12:44.155)
There were volunteers that I looked up to that said, man, I want to do discipleship that way. want to do, man, I want to have their presence when my life looks like their life.

Jacob (12:44.301)
Sounds like I'm I'm winning now this thing

Nick Clason (12:54.652)
I was gonna say objection to the pipeline because like what's the point of a pipeline? You don't actually want them past 30. So like just burn them out bro and then.

Tyler Johnson (13:03.848)
Are you? I'm sorry, Mr. Host, are you taking a stance? I don't feel good about this.

Nick Clason (13:07.816)
No, I was just, I was just.

I was just playing a counterpoint. All right.

Jacob (13:15.353)
You

Nick Clason (13:18.014)
Final arguments, are we ready? So I believe since Jacob went first on the last one, Tyler, is that right?

Jacob (13:24.204)
That's right.

Tyler Johnson (13:30.001)
I went first on the last one.

Nick Clason (13:31.484)
since Tyler went first on the last one by random draw that you'll have to trust. Yeah, I'm pastor. Jacob, one minute on the clock to defend your younglings. Are you ready? All right, take it away.

Tyler Johnson (13:37.148)
You're a pastor.

Jacob (13:45.366)
Yeah, I'm ready.

Yeah, think, yeah, close that out. I think it's also like you see the students that get to see the younger leaders engage, that gives them a hopeful passion and you can plug those guys in when they graduate into your middle school programming, right? And then that's where they can learn even more. And so it's not just you have these students from...

It would be great. It would be a great world to live in if they if every single one of them came in in sixth grade and stayed until senior year, right? But we know that that some of them come in in their in their senior year or junior year or anywhere in that spectrum and you think well only have a certain amount of time right? Well these younger leaders can pour into these people and help them figure out their gifts. So maybe it's being called into ministry. Maybe it's being called into something else or jumping into serving in student ministry to see where they feel like where their spiritual gifts are right? And those can happen at a young age rather than going well I'll just figure it out when I'm 30 and go from there.

Tyler Johnson (14:44.966)
Thank you.

Nick Clason (14:45.256)
All right, well done. Let's round it out, Mr. Tyler. Older people are better than younger people as youth ministry volunteers because...

Tyler Johnson (14:51.174)
I'm ready.

Tyler Johnson (14:57.201)
The last point I want to make for older volunteers is the vision casting as well as the decisions they make are generational. There are times that think with younger people they planned sometimes as little as like they're ready for next summer, they're ready for the next summer conference, they're ready for the next big event. When a lot of the decisions in ministry that is done from some of the older volunteers is they are thinking the long term, they are thinking about the students when they're getting to their

late 30s, 40s, 50s, and how they can pour into them. They have that vision of the five-year plan and not the one-year plan. And I have found that incredibly valuable, especially when establishing a ministry for even me to go to them and have those long-term vision casting conversations about the ministry. Done.

Nick Clason (15:53.61)
Well done, there you have it folks. Old volunteers versus young volunteers. Let us know down below who won and whose side you're on. We should probably put like an old person emoji for one person and a child emoji. Yeah, yeah, then you, yeah.

Jacob (16:08.121)
And then put me

Tyler Johnson (16:09.657)
I just assumed that there was a filter you're gonna do in post that like I'm 90 right now.

Nick Clason (16:17.13)
Oh, I'm good, but I might not be that good, I mean. Yeah.

Tyler Johnson (16:21.336)
Okay, I'm just like, well, one, I kind of wanted to see it. I wanted to see like the really greys, like my grandfather had a very good head of hair even in his 90s. So like, I'm hoping that sticks. Yeah.

Jacob (16:24.142)
You

Jacob (16:32.978)
That sounds nice, that sounds really nice,

Nick Clason (16:34.154)
Way to rub salt in the wounds there,

Jacob (16:39.946)
That's right.

]]> Volunteer Leaders are so crucial to a healthy youth ministry.
But as you recruit, should you focus more on older leaders?
Or younger leaders?

In this debate style episode we have two leaders make their case on both sides of the aisle!
Let's dive in, together!

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--------------
🕰️TIMECODES
00:00 Do older or younger leaders connect better with students?
01:32 Meet the Older Leaders vs Younger Leader Debate Contestants
04:38 Older People are Better Youth Ministry Volunteers
07:09 Younger People are Better Youth Ministry Volunteers
09:43 Can you clarify the emotional stability for older volunteers?
10:52 How should a busy youth pastor respond to social media?
12:54 Do younger people ever prove to be less reliable?
17:08 Closing Arguments

--------------
TRANSCRIPT
Nick Clason (00:01.062)
What's up everybody? Here we are. I am with Jacob and Tyler. Gentlemen, how we doing this morning?

Jacob (00:07.712)
Doing good. It's good.

Tyler Johnson (00:08.579)
Doing so good.

Nick Clason (00:09.93)
Have we both already had coffee or is that after this is over?

Jacob (00:15.057)
I just finished my cup, so I'm all set.

Nick Clason (00:17.18)
Okay.

Tyler Johnson (00:17.454)
I had tea because I'm a tea guy.

Nick Clason (00:19.708)
Hey, there you go. Who knew? The more you know. Comment down below your favorite brand of tea for Tyler. But we're going to let each of you have a moment. I don't want to get too far into this without you guys letting us know who you are. So by random draw that happened off camera and you're just going to have to trust me because I'm a pastor and I get paid to tell the truth. Jacob, you get to go first and introduce yourself one minute on the clock. Are you ready, sir?

Jacob (00:19.826)
Yeah.

Jacob (00:48.273)
Yeah, yeah, I can do a lot in a minute, let's do it. All right, yeah, my name is Jacob Hayes. I'm a student pastor for the chapel in Wisconsin. So I work with our three campuses in Wisconsin and our main campuses in Whitewater, which is UW College Town. So I get a lot of college students and it's fun to work with them. And yeah, it's just been great. See, I did it in under a minute.

Nick Clason (00:50.218)
All right, let's go.

Tyler Johnson (01:08.02)
you

Nick Clason (01:11.85)
19 seconds what a right I don't think any youth pastor has ever come in that short on their time, but my friend Impressive stuff right there Tyler the bars been set bro

Jacob (01:19.858)
There you go.

Nick Clason (01:27.56)
Alright, are you ready Tyler? Let's go!

Tyler Johnson (01:28.974)
I'm so ready. I will take more than 19 seconds because I read that in debate it matters to take your full time. So my name is Tyler 2 Wall Johnson. The rest of that context doesn't need to be known because I don't think I can tell it in the remaining 40 seconds that I have. I am currently in Fort Wayne at Christ Hope Ministries and Church.

I have only been here for about a year. was at my previous church for about eight years and I have had a fair balance of both young and old volunteers in the ministries. And so as I come today, ready to bear the fight and the voice of the older people, as there was another person in our retreat that the three of us had had recently who strives to be an older person.

Jacob (01:54.899)
Okay. Okay.

Tyler Johnson (02:20.556)
I cannot wait and so I am ready to defend the old today. Done.

Nick Clason (02:27.41)
Nice, great work. wait, I got distracted. There we go. I almost didn't give you credit for that because I laid the remote down.

Tyler Johnson (02:37.101)
Ladies and gentlemen of the jury, let it be known that it was about 56 seconds.

Nick Clason (02:40.714)
Strong work, man, both of you strong work. All right, well, now that we thoroughly know everything and we know the bare minimum of Jacob's life, let's get this show on the road. So once again, by random draw, Jacob, since you went first on the last one, that means Tyler, your position that you're getting two minutes to argue is that older people are better youth ministry volunteers.

Jacob (02:51.398)
Okay. Okay.

Nick Clason (03:10.282)
and you're about to have two minutes on the clock. Are you ready?

Jacob (03:11.346)
Okay. Okay.

Tyler Johnson (03:14.54)
I will take one minute and 59 seconds.

Nick Clason (03:16.99)
Alright, well then my friend, take it away.

Tyler Johnson (03:20.522)
Yes, I am here to debate that for older volunteers, here's number one. They bring long-term faithfulness and not just energy. They model a future version of faith. They're often more emotionally stable. I do say that as a once young person, kind of middle-aged. What is 30? Am I young middle-aged or am I old young? I don't know. That's for later. I'm in my debate time.

Jacob (03:42.345)
. Thank

Tyler Johnson (03:50.955)
Here's one of the probably the biggest that I have seen more personally outside of just reading from my notes and it's this. There is more ownership with the maturity, not just ownership of the ministry, but there's ownership of the tasks that they have. Not only do they see the ministry as their own or maybe their small group as their own and the ability to without asking permission or even sometimes without asking how.

Nick Clason (04:01.514)
Hmm.

Jacob (04:13.129)
.

Tyler Johnson (04:18.508)
They're going to go in and say, like, you know, they're going to grab the lunches. They're going to grab the coffees. I don't have to hold their hand for some of that. At the same time in ministry, if they are teaching a lesson, if they are preparing small group questions, it is theirs. They want to own it. And they might want feedback over some of that, but they're going to have ownership of it. In the same way, finally, there's a lot of ownership of their faith. As a young adult, even a young

Jacob (04:36.369)
Okay.

Tyler Johnson (04:47.052)
volunteer. I do believe someone is supposed to have a Paul and a Timothy at all times, even into their older years. But there's a lot of times that that those 20 somethings, they are still looking very heavily towards their Paul. And so with the the 40s, I would say arguably older ministry volunteers is probably 50 up. They they have experienced that mentorship role and are more willing to be the Paul than needing to be the Timothy. Done.

Nick Clason (05:18.782)
Fantastic, strong work. Jacob, the bar has been set, my friend. He brought in the Bible and everything, so it's now time for you.

Jacob (05:19.344)
There you go. That was good.

Jacob (05:25.413)
Here we go.

Tyler Johnson (05:28.446)
shoot, I should have used the Bible.

Nick Clason (05:33.5)
It's that time for you to argue your side of the aisle, though you guys are friends. You once were friends. Will you still be friends after this, Jacob? Two minutes on the clock. Take it away.

Jacob (05:35.44)
Here we go.

Jacob (05:45.85)
Go for it. Yeah, so I want to clarify before I offend anybody that's 35 or older, that I'm 29, so 30 and above is still in the older mark for me. But I think there's something that younger volunteers provide that can't be replicated anywhere else. And that first thing mainly is just proximity. Proximity to culture, life stage, proximity to what students are actually experiencing right now.

You know, they remember what it was like to sit in the cafeteria awkward wondering about what they're going to do with their lives. Not 25 years ago with a completely different generation, but just a couple years ago. I think the other thing that it provides is you get you get volunteers. Students look to those younger volunteers and they see a hope, not just a hope that's like, man, 45, 50 years from now, this is where I can be. But there's a hope of OK, faith can actually survive past high school like.

faith can actually thrive in a college setting because I'm seeing college-age young adult students or young adult leaders actually engaging and figuring it out. And they don't have all of the answers completely. But I also think that that provides a comfortability of freedom to the students that go like, hey, it's okay if I'm not hitting college-age and I have all of the answers because they're still trying to figure out what they're gonna do. And that's okay, it's a process. And they can kind of have hope in that. And then the younger leaders can speak into that a little bit for them and give them a sense of,

going be okay, you've got time to process some of these things and they can do that together. I think the other thing is that it builds a leadership pipeline. know, for all the pros that Tyler's talking about, for the older volunteers, you don't get there without some of the without starting at some point. And so you got to start as a young leader, use the skills that you have at the time and then work your way up to a place where you can be a a Paul instead of just a Timothy. But also remember that

Tyler Johnson (07:31.562)
you

Jacob (07:34.745)
Paul called Timothy when he was super young into a step of ministry. It wasn't that, let's get you to a certain age, but it was right there in that moment. Done.

Nick Clason (07:45.086)
Great. So each person, each member of the defense, I don't know, this isn't court, has presented their side. Does anyone have a clarifying question for the other person to try and understand their side of the argument maybe a little bit better?

Tyler Johnson (07:56.747)
you

Jacob (08:10.063)
Yeah, I'll go. Clarify a little bit on the emotional stability of older volunteers. I'm not saying I disagree. I just want to hear the specific strength that comes from as an older volunteer, because I think it's possible the younger volunteers can be in a place where they're emotionally stable. But maybe I'm missing the angle that you're coming from.

Tyler Johnson (08:21.194)
Yeah, I think that older volunteers can react less dramatically to maybe sometimes it's student behavior or something like that, as well as even when there are storms in their personal life, I think you'll see someone who's

Jacob (08:40.374)
Here you go.

Jacob (08:46.447)
Yeah, that's

Tyler Johnson (08:50.249)
keep a more calm sense in them more than when the storms of life are hitting a young person.

Nick Clason (09:00.648)
Tyler, you got one for Jacob?

Tyler Johnson (09:02.845)
I'm gonna come up with one, but I really liked Jacob's take. No, no, no, no, no, I didn't admit guilty, I'm just saying, it was a good point. Talk to me some about, obviously with the older crowd, took the stance of there's some high reliability.

Nick Clason (09:05.608)
Yeah.

Jacob (09:10.84)
Did he just admit on here that I won or we live over?

Nick Clason (09:16.126)
Ahem.

Tyler Johnson (09:29.917)
Talk to me about the lows of reliability in young people and if that has been an experience that you've experienced.

Jacob (09:36.093)
I mean 100 % although I would also argue that I've that I've worked with older volunteers who are sometimes just as as unreliable as as younger volunteers and so it's a little bit of a balance I think One of the things that all that I'll say and I'll push a little bit on the younger volunteers compared to older volunteers if I'm doing a and I'm hoping that all of us are in agreement that this is a horrible idea if I'm doing an overnight event right, I'm getting the young guys who can

pound two red bulls and eat Taco Bell and go run with the kids then get the older volunteers to go, hey, I need you to go run around for a whole night and interact. And so there's a little bit of an energy there that they can provide. And I totally agree. think there's the emotional stability thing is super important. I do agree. think older volunteers are a lot more calm, especially in situations where like we need calmness and direction in terms of crisis, both in our lives and then also just in the craziness of Wednesday nights, we need a little bit of calm.

Nick Clason (10:05.866)
Yeah.

Tyler Johnson (10:29.225)
you

Jacob (10:30.03)
But I think at some point you're not going to be able to, they're not going to be able to learn that, the young leaders, unless they're in it first and see the older people do it. And so they have to experience that so that way they can also learn how to get there.

Tyler Johnson (10:41.503)
I do, so what's really fun is talking about the overnight, right? Because we've all been there. Sometimes it's not about just the evening, it's about the recovery. I've known some young people who pounded those two Red Bulls and then afterwards, like the next day, they are a frail Victorian child on their couch.

Jacob (10:45.549)
Yeah.

Jacob (10:53.095)
Yeah, that's right.

Jacob (11:03.021)
True.

Tyler Johnson (11:03.857)
And some older people who are like, I got my coffee and I'm going to work today. And I'm like, you're insane.

Jacob (11:11.511)
Fair enough.

Nick Clason (11:12.522)
Well, and younger people have like sometimes their life lends itself better for recovery. They're like, I will be sleeping all day Saturday and it doesn't matter. And older people are like, I have a family and we have an upward basketball game that we have to be at at 9 a.m. You know what I'm saying? And so there's definitely like there's some of the availability piece of maybe like a younger person, but there's maybe some of the wisdom piece of the older person.

Tyler Johnson (11:30.407)
Absolutely.

Nick Clason (11:41.726)
Which is probably why this is a terrible argument to have a either or stance on, right? Like that's probably why it's helpful and beneficial to have a good blend of both, right? And so that doesn't make for a strong YouTube title, but it does make probably for good youth ministry to have a good blend of older volunteers and younger volunteers because you can certainly see the pros of both sides. And let's be honest, you can also see the cons.

Jacob (11:48.783)
Yeah.

Jacob (12:05.888)
For sure.

Nick Clason (12:11.89)
of both stances of the argument.

Tyler Johnson (12:14.44)
Yeah, and to be honest, I figured that was the point anyway, right, is to have the balance. even for the older people, the idea is not they are not just mentoring the students, they're mentoring the younger leaders. There's so much wrapped up. Jacob said it, there's a pipeline. You don't get to be the older volunteer without at one point probably being also the younger volunteer. And realistically, as the younger volunteer, as I was a younger volunteer,

Jacob (12:16.813)
Yeah.

Nick Clason (12:18.023)
You

Nick Clason (12:27.114)
Hmm.

Nick Clason (12:39.241)
Yeah.

Tyler Johnson (12:44.155)
There were volunteers that I looked up to that said, man, I want to do discipleship that way. want to do, man, I want to have their presence when my life looks like their life.

Jacob (12:44.301)
Sounds like I'm I'm winning now this thing

Nick Clason (12:54.652)
I was gonna say objection to the pipeline because like what's the point of a pipeline? You don't actually want them past 30. So like just burn them out bro and then.

Tyler Johnson (13:03.848)
Are you? I'm sorry, Mr. Host, are you taking a stance? I don't feel good about this.

Nick Clason (13:07.816)
No, I was just, I was just.

I was just playing a counterpoint. All right.

Jacob (13:15.353)
You

Nick Clason (13:18.014)
Final arguments, are we ready? So I believe since Jacob went first on the last one, Tyler, is that right?

Jacob (13:24.204)
That's right.

Tyler Johnson (13:30.001)
I went first on the last one.

Nick Clason (13:31.484)
since Tyler went first on the last one by random draw that you'll have to trust. Yeah, I'm pastor. Jacob, one minute on the clock to defend your younglings. Are you ready? All right, take it away.

Tyler Johnson (13:37.148)
You're a pastor.

Jacob (13:45.366)
Yeah, I'm ready.

Yeah, think, yeah, close that out. I think it's also like you see the students that get to see the younger leaders engage, that gives them a hopeful passion and you can plug those guys in when they graduate into your middle school programming, right? And then that's where they can learn even more. And so it's not just you have these students from...

It would be great. It would be a great world to live in if they if every single one of them came in in sixth grade and stayed until senior year, right? But we know that that some of them come in in their in their senior year or junior year or anywhere in that spectrum and you think well only have a certain amount of time right? Well these younger leaders can pour into these people and help them figure out their gifts. So maybe it's being called into ministry. Maybe it's being called into something else or jumping into serving in student ministry to see where they feel like where their spiritual gifts are right? And those can happen at a young age rather than going well I'll just figure it out when I'm 30 and go from there.

Tyler Johnson (14:44.966)
Thank you.

Nick Clason (14:45.256)
All right, well done. Let's round it out, Mr. Tyler. Older people are better than younger people as youth ministry volunteers because...

Tyler Johnson (14:51.174)
I'm ready.

Tyler Johnson (14:57.201)
The last point I want to make for older volunteers is the vision casting as well as the decisions they make are generational. There are times that think with younger people they planned sometimes as little as like they're ready for next summer, they're ready for the next summer conference, they're ready for the next big event. When a lot of the decisions in ministry that is done from some of the older volunteers is they are thinking the long term, they are thinking about the students when they're getting to their

late 30s, 40s, 50s, and how they can pour into them. They have that vision of the five-year plan and not the one-year plan. And I have found that incredibly valuable, especially when establishing a ministry for even me to go to them and have those long-term vision casting conversations about the ministry. Done.

Nick Clason (15:53.61)
Well done, there you have it folks. Old volunteers versus young volunteers. Let us know down below who won and whose side you're on. We should probably put like an old person emoji for one person and a child emoji. Yeah, yeah, then you, yeah.

Jacob (16:08.121)
And then put me

Tyler Johnson (16:09.657)
I just assumed that there was a filter you're gonna do in post that like I'm 90 right now.

Nick Clason (16:17.13)
Oh, I'm good, but I might not be that good, I mean. Yeah.

Tyler Johnson (16:21.336)
Okay, I'm just like, well, one, I kind of wanted to see it. I wanted to see like the really greys, like my grandfather had a very good head of hair even in his 90s. So like, I'm hoping that sticks. Yeah.

Jacob (16:24.142)
You

Jacob (16:32.978)
That sounds nice, that sounds really nice,

Nick Clason (16:34.154)
Way to rub salt in the wounds there,

Jacob (16:39.946)
That's right.

]]> Episode 194: Same Small Group Leader for 7 Years vs Changing Every Year https://www.hybridministry.xyz/194 9de57a9c-5534-442d-9342-af632845b958 Thu, 26 Mar 2026 05:00:00 -0500 Nick Clason 194 Same Small Group Leader for 7 Years vs Changing Every Year full Nick Clason Small Group Leaders are the life-blood of any good student ministry. But what is our most effective strategy to deploy them? Is it to saddle a great leader with students for their entire careeer? Or is it rather to introduce students to great leaders along their journey? In this first debate style episode we have two amazing youth pastors, on two different sides of the argument, and they're going head to head, and you get to be the voter! 25:44 no Small Group Leaders are the life-blood of any good student ministry. But what is our most effective strategy to deploy them? Is it to saddle a great leader with students for their entire careeer? Or is it rather to introduce students to great leaders along their journey? In this first debate style episode we have two amazing youth pastors, on two different sides of the argument, and they're going head to head, and you get to be the voter! [FREE] HYBRID STRATEGY GUIDE https://www.patreon.com/posts/complete-guide-142500019?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=postsharecreator&utmcontent=join_link 🌸 SPRING SEASONAL SOCIAL PACK https://www.patreon.com/posts/spring-seasonal-151263940?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=postsharecreator&utmcontent=join_link SHOW NOTES Shownotes & Transcripts https://www.hybridministry.xyz/194 //LINKS DYM Facebook Group https://www.facebook.com/groups/DYMCommunity 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz -------------- 🎉 FREE STUFF 🎉 We have all kinds of FREE Things that you can use in your context! The best way to pay us back is a review or a YouTube Subscribe! https://www.linktr.ee/clasonnick -------------- 🛠️TOOLS I USE THAT CAN HELP YOU! Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products //VIDIQ https://vidiq.com/hybrid //BEST DYM RESOURCES https://www.patreon.com/posts/9-amazing-dym-142425755 //OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //HYBRID MINISTRY MEGA GUIDE Everything I've ever learned in one blog post [FOR FREE!] https://www.patreon.com/posts/hybrid-ministry-151264417?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=postsharecreator&utmcontent=join_link -------------- 🕰️TIMECODES 00:00 The Same or Different Small Group Leaders 02:33 Meet Stephen 04:25 Meet Isaac 05:25 Students should keep the same leaders 08:02 Students should change to different leaders 10:08 What if a student doesn’t like their leader? 11:56 What about Social Media? 13:05 How do you discern when to move a student? 16:21 How many leaders in each group? 20:08 The Ultimate Small Group Win 22:28 New Leader Every So Often Closing Statement 23:22 Same Leader Every So Often Closing Statement -------------- TRANSCRIPT Nick Clason (00:00.103) All right, well here we are. I mean, this is about to get really, really like real now because we have two amazing youth pastors with two completely different points of view on what's best for small group student leadership. And so again, by random draw that you'll have to trust because I'm a youth pastor, so I get paid to tell the truth. Isaac was randomly drawn to give his first two minute argument. So. Isaac (00:04.782) Hmm. Stephen Rose (00:12.276) You Nick Clason (00:29.009) We're about to put two minutes on the clock. are you ready? Isaac (00:33.026) Yeah, and just just clarifying because I want to make sure we are talking about leaders walking with students like. Are is it better? Is it better for them to go each year with them or every year? Let's recycle. That's the main question. Nick Clason (00:41.915) during Nick Clason (00:50.235) That's the question at hand. Yeah, I mean, we won't get into like the pizza lock-in, like social media debate. Those are, you know, those are meaningful ones in youth ministry as well, but this one in particular, yes, that's what I'd like you to argue. I hope that you came prepared for that and not like your pro lock-in debate, cause it might not fit. Real quick here at chat GPT, real quick, give me new notes. All right, are we ready? Isaac (00:52.526) Let's go. Isaac (00:58.254) Hmm. Stephen Rose (01:10.656) Thank Isaac (01:11.534) I have to change all my notes right now. Stephen Rose (01:17.876) Thank Isaac (01:18.178) Yeah, yeah, give me new notes. All right, yep, let's go. Nick Clason (01:21.776) Two minutes on the clock, take it away. Isaac (01:24.654) All right, two minutes, here we go. The key word that I'm looking at is discipleship and what does discipleship really look like? And so, and this is something that I've been kind of studying and learning about in my 17 years of youth ministry. And so I've changed and I've morphed, but I keep leaning more towards, man, let's really walk alongside these students. Here's some examples from the Bible. Jesus, he's come down, he's like, let me really pray over who I'm really going to invest in. because he had other people that were interested in following him, but he said, no, I'm really going to invest in these 12. And he did that for three years. And then you have Paul and his relationship with Timothy, and he's being able to say things like, hey, Timothy, your grandmother, and he's naming family members and stuff, which I just don't think that you can do that in a year's time of knowing someone that you really want to get into that. So discipleship really means relationship and knowing. How does someone come in and they're fully known and fully loved? So when you're with them longer, you know the students, you know their parents, you know the deaths that happened in their family, you know what sports they're involved in, you know the injury that set them back a few years prior. And so when they confess this thing, you go, I know the meaning behind that because I've had this relationship with you for a while. I guess my main question that I would ask is why don't we go in and hire a new youth pastor every one year? You want a youth pastor to be there and and longevity breeds just this this trust that's that parents now have and I feel like as a youth pastor I'm trying to equip other leaders to come in and essentially be youth pastors And so I don't want to hire new youth pastors every year because I want that trust and that relationship and that discipleship to happen. And that can only happen over a stretch of time and not hitting the reset button every single year. Nick Clason (03:27.12) Wow, did you rehearse that? Isaac (03:31.49) No. Nick Clason (03:32.39) Strong work, my man. Strong work. Alright, Steven. It's been laid down. Like, the challenge has been issued. Are you ready? Stephen Rose (03:32.788) Thank Stephen Rose (03:42.404) Yes, yes, I'm ready. Nick Clason (03:43.354) All right, and the microphone's working and the internet is streaming and yeah, yeah. All right, sweet. All right, bro, two minutes on the clock for you, Steven. Your side is you think that it's useful for students to have a variety of leaders year in, year out, or every so often. So, my friend, take it away. Stephen Rose (03:46.548) Internet's not crashing out right now. Stephen Rose (04:07.504) Awesome. Yeah, I love what you said about discipleship. Couldn't agree more. And for me, one of the things I think is so important and what we really focus on in my context is helping students own their faith by the time they graduate. And there's been like some studies done where the more, not like infinitely, but the more adults, specifically the number was around five. If you have five good relationships. with adults who are like spiritual mentors or people that you know on at least a relatively deeper level, then you're much more likely to stick with a faith post-graduation. And I would argue that the reason for that is because their faith is hopefully being more grounded in Jesus than a specific leader. And they're rooted in Jesus. He is their firm foundation, not like an awesome leader or the youth pastor or something like that. And so when you move, not necessarily every year, but every so often, you're just more likely to build relationships with more adults. And I view that as a huge win. And so what I like to see is them build relationships, be really intentional in the year or the two years span that they're with that leader, and then really focus on the transition so they can then build a new relationship. with new leaders and the students stay together. So they're able to keep building those long-term relationships where they can grow alongside of each other. But the leaders can shift as far as small group goes. But the long-term relationships still stay the same. Just like a small group leader that I had when I was in eighth grade, I still got to talk to them later in later years and they still knew me and they still could pour into me and disciple me. And so the process can keep happening even though we're still looking towards helping them meet more people and grow closer relationships with more people. Nick Clason (06:13.38) Right on time, my man, both of you. This might be the first time two youth pastors hit their time mark right when they're supposed to. That's crazy. All right, so what we'll do now, guess, I like this. I think we're gonna go to a more open forum, all right? So let's do two minutes, but here's the thing, just so you guys know. Stephen Rose (06:20.041) Hehehehehe Nick Clason (06:40.804) I don't need to include the clock. like if it's good and free flowing, like I'm just not going to interrupt it. Like don't, don't worry about it. I'm just trying to keep things moving and make it not be like a, you know, long and boring episode. so I'll put this on, but why don't you, why don't you guys ask some clarifying questions just like back and forth and just like answer, ask, answer, ask, answer. and then, when, when we feel satisfied with that, we'll, we'll move on to the like closing testimony or whatever, whatever they call it in the courtroom. Stephen Rose (06:51.316) Thank Nick Clason (07:10.758) I don't watch enough court TV. So, does anyone have like a question to start? Like to ask the other person? All right, great. You go first then. Stephen Rose (07:11.092) Sounds good. Isaac (07:12.627) Okay. Stephen Rose (07:19.216) Yeah, yeah I do. Perfect. So Isaac, wonder in your context, if a student doesn't get, like we'll just say student doesn't get along great with a certain leader. What does that look like? Like do you go about that? Isaac (07:40.396) Yeah, man, that's great. Context, I think, matters a lot. So I've worked in a small church, a medium church, and a large church. So let's just talk about the numbers that I have here. It's weird to talk about that in church culture, but that helps context so much. So I have about 160 leaders. And in that, have, for sixth grade boys, we have five sixth grade boy groups. Stephen Rose (07:45.246) I agree. Stephen Rose (07:55.732) for sure. Isaac (08:07.854) And then each one of those groups has four leaders. And so I think that that helps so much for the person watching right now. They're like, well, this might make sense because of this. And the dynamics can shift because for you saying, hey, does a sixth grade boy, if he's if he's not enjoying this, then what? Well, he he can move to another group. He can go to one of the other four options. And that's easy. Now, when I was at a church for six and a half years and it was like Stephen Rose (08:08.049) Mm-hmm. Stephen Rose (08:27.252) Uh-huh. Stephen Rose (08:30.675) Right. Isaac (08:37.59) You have middle school boys, high school boys, middle school girls, high school girls. That's your option. Then it's like, well, what do we do when they don't like that person? And so for us in our context, it makes sense of if there's not someone getting along, there is another option in another group that they can go to. Stephen Rose (08:44.444) Right. I'm Stephen Rose (08:58.772) Sure. and Nick Clason (09:00.39) How do you guys, either of you, discern this is not a good fit and we need to quote unquote rescue the student from the fit? Or this is an opportunity to lean in and disciple the student to push through something more difficult and maybe getting along with their leader is like what God has for them in this season of their spiritual growth. Like how do you discern between those two? Because I feel like Like a parent can come to you like they hate their leader and you want to like solve that so so that the kid doesn't get mad or the family doesn't leave the church or whatever. But I think sometimes it's like, dude, you need to stop being so entitled. You know what I mean? How do you how do know? Stephen Rose (09:43.219) Yeah, that's really good. For me, I tend toward having them stay either way because I don't want for students just to pick a leader based off of, I love this leader. I can't stand that leader, which by the way, my team is awesome. I have awesome leaders, all that. And so it's really a side point. But of course, if there was if it was like coming to an unhealthy place, then I would say I'd be more willing to like figure it out. Especially if it was like a newer student, you know, who maybe isn't even a follower of Jesus yet. And okay, I'm trying to help them get comfortable first, help them feel accepted and have a good experience. And so that'd be a little different if it's someone I've been walking with for a while. And then, hey, it's time for you to grow up and, you know, and be... be mature about this and grow in your maturity. I part of that is definitely not being in your favorite spot at all times. Isaac (10:46.552) Yeah, that's good. I think that, you know, scripture says if at all possible as far as it depends on you, live at peace with with everyone. And if there's some kind of disunity there, obviously that's what the enemy is trying to seek out and bring to light is some kind of disunity. So it's our jobs as the shepherds of that to say, well, what's causing this? And so it should start with a conversation with both student and leader and saying, Nick Clason (10:46.587) Good. Stephen Rose (10:56.372) Mm. Isaac (11:14.926) Why? Why is there a disunity and how can we go towards unity? What's the conversation? Maybe you just need to say some things. Let's get it out on the table. Truth is gonna be great. Let's get it out on the table. But if it becomes a thing where it's like, we're not coming here. My kid doesn't wanna show up. I'm even pro, well, there's also another church in town because... Stephen Rose (11:29.78) Yeah. Isaac (11:42.742) The gospel doesn't just happen at this address. It happens in lot of places in discipleship. And so hopefully I am then connecting with other youth pastors in the area where I can then give a trusted, hey, why don't you go over here to this church? Because this youth pastor is also going to teach the Bible. Discipleship is also happening. But I'm not nervous to, I don't want to say threatened. It's not threatened, but to give, go ahead. If you can't grow here. Ultimately, what we are concerned about for you as a student is your growth. Go grow anywhere. Stephen Rose (12:14.045) Yeah. Nick Clason (12:17.776) Good. Stephen Rose (12:18.238) That's good. Isaac (12:19.83) Steven, got a question for you if I'm allowed to ask. Yeah, because I love what you said about having five good relationships with adults. Yes, man, let's try to, as youth pastors, bring in as many adults and as many leaders as possible in their time of being there. What does it look like in your context for how many leaders do you have in each group? Yeah, what does that look like for you? Stephen Rose (12:21.982) Sure. Nick Clason (12:22.638) Yes, yes, go. Stephen Rose (12:39.718) . Stephen Rose (12:47.234) Yeah, we have two leaders in each group. so, over time, would naturally develop relationships with multiple, I mean, hopefully, in prayerfully, you would develop relationships with your small group leaders in that time. And for us, we're, I guess, the medium church size. And so, Like for high school, for example, we have two high school guys groups, underclassmen and upperclassmen currently. And so you would meet four of the people right then and there. And then hopefully, like even like myself and some other people, because certainly our youth ministry is not the only context which you can have a relationship with an adult. But as far as what we're trying to do, it fits that mold pretty well. Isaac (13:30.51) Sure, yeah. Isaac (13:38.978) Yeah, so when you say upperclassmen leader and, what is it called? Underclassmen? That just sounded weird. Underclassmen? That just sounds underwear. Anyhow, when you have both of the, so the upperclassmen, are you saying then that those two leaders are with them for two years? Stephen Rose (13:46.608) under underclassmen. Stephen Rose (13:58.579) Yes. Isaac (13:59.648) Okay, so it's kind of like a hybrid then of it's not, I'm not thinking every year it's I'm still kind of building this. I'm in this context. So it's still once because for me, I don't even know if I'm pro you should be with them for seven years. I do like the for me, three years of middle school, you get a new high school leader, because there's just a difference between high school and middle school. Stephen Rose (14:16.923) Mm-hmm, right. Nick Clason (14:16.966) Mm-hmm. Stephen Rose (14:22.587) Thank Stephen Rose (14:27.586) Right. Isaac (14:27.84) If there is someone that's committed for seven years, my hope is that they are bringing in dads, moms, and other people to it. Because I think that what you said is key. They need to have five adults in their life or more that where they can say, it's not just one person that believes this. It's not just their characteristics, but that in discipleship, they are inviting others to be a part of it as well. If you're going to do that seven year plan. Yeah. Stephen Rose (14:32.35) Thank you. Stephen Rose (14:37.765) So. Right. Stephen Rose (14:46.388) you Yes. Right. Nick Clason (14:57.05) Yeah, yeah. And I'll just say from a youth pastor logistical standpoint, you get someone to commit for seven years, that's amazing. Are they still committed to loop back down and start a sixth grade group? Going from being a 12th grade leader to a sixth grade leader is tough. And so I've been in situations where they're committed all the way through, but then I'm always having to recruit. Stephen Rose (15:17.416) Hey. Nick Clason (15:24.462) at the entry point because no one wants to loop back down. They feel like they've quote unquote done their time and they want to be involved in student ministry, but then they want to be involved in more of like a consulting role or a coaching role. And it's like, I love that for you, but I really could use a sixth grade leader, my friend. And so that's been, that's been my experience when they loop all the way through as we, we pool all the way down at the end of the quote unquote conveyor belt, if you will. And I got some really great leaders who aren't doing ministry anymore, but if you're doing Stephen Rose (15:30.42) That's how you do it. Okay. Stephen Rose (15:53.716) What am I? You just answered about the full seven years or if it's more of a middle school to high school, because I'm I agree. I'm a little less. Nick Clason (15:54.694) Like if you're like, yo, you're the underclassmen leader and you're just going to be an expert in ninth and 10th grade. Like, and then you'll see every kid's face, hopefully as they, as they loop through. Um, it's just, it's just the way I think about it. Isaac (16:08.684) Yeah, I love that. Steven, did you have any other questions? Stephen Rose (16:23.832) cause I can see there's definitely real positives in doing both ways. And, but the seven years is the one where I really, I don't want to say worry, but for lack of a better word, worry about like a students attaching to a certain leader and, that, is a good thing. but especially if they're, if they're not a part of the church at large, like the whole church body, and they're just attached to youth group and just attached to the leader. I just saw so many examples before I even got in youth ministry. And then those kids, the leader's gone, they're done with youth ministry and they're they're toast. know, they just kind of walk away. And so I guess it was really just on my heart to like, I don't want to see like that happen. And I know there's other intentional ways of working against that too. But that was just really like on my heart. Isaac (17:12.408) Yeah, yeah, I would. Here's I mean, Nick, you kind of set us up. You're like, haha, caught you. You're in a trap coming debate this. And so I'm going to I'm going to, you know, share. The perspective of everyone wins, I guess, because here's what I would rather see if this is a would you rather question of would you rather have one leader who intentionally disciples a student for one year or have a leader that walks alongside? Stephen Rose (17:20.83) But. Isaac (17:41.448) and invest in a student for seven years, I would say give me the one year intentionally disciple. Because so often we recruit leaders that they won't say, I'm just a babysitter. They're not going to say that. We're not going to say that. But if you're like, we're just hanging out, I'm going to their games and they're doing some good things, but they're not intentionally discipling, we're still missing out. And so I would say that the key thing for me is find the leader that's going to disciple. Stephen Rose (17:46.484) Yeah. Isaac (18:09.998) Which means that they are really getting in and saying do you know Jesus? What is he teaching you? Are you opening up the Word of God? Are you praying? Are you building a community around you? Where are you serving? How's your evangelism life? And they're really working out all of these disciplines And it's more than just let me show up to your play Let me high-five and we'll go get coffee together because you can just hang out But you're not just being friends. You're intentionally discipling so Nick Clason (18:25.51) . Stephen Rose (18:30.04) Right. Nick Clason (18:33.03) you Isaac (18:37.986) Give me the one year intentional disciple. Nick Clason (18:38.34) Yeah. Stephen Rose (18:39.572) Ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha Nick Clason (18:42.166) That's good. That's good for youth pastors. That's good for Like that's good for this whole conversation. Just like having like a well-rounded perspective of it. It's bad for Trying to elicit emotion and you guys like hating each other. So Way to be a Christian way to ruin YouTube, but no, I agree and Isaac (19:03.661) Yeah, yeah. And he's a Cavs fan. Yeah, this is great. We love each other. We're best friends now. Thank you, Nick. Stephen Rose (19:07.704) Hey, I know Nick Clason (19:09.51) Yeah, you're so welcome. Congratulations. Yeah. Well, let's do like your final statement, right? We'll just do a minute on the clock or less. Just give like your final word, kind of like put a bow on it. And then, yeah, then I guess we'll take it from there. So who went first last time? I think it was Isaac, right? So Steven, we'll have you minute on the clock, finalize your argument. You ready? All right, let's go. Stephen Rose (19:36.663) Yep. All right, so I believe that transitioning through different small groups is best for students because they get to build multiple relationships with adults, which helps them own their faith, not just the youth's faith or my faith or their leader's faith, but their faith in Jesus. And so I think it's best to move them through. And then I also, as a side note, I think it can create a spot for leaders to star in their roles where, hey, if I'm always with freshmen girls, then I'm gonna be able to really get good at welcoming them. Or if I'm always with the senior and junior guys, I'm gonna get really good at helping them through this transition as they get older, as their problems change. But they kinda are the same perpetually for new juniors, new seniors. And so they get to start starring in their roles as they get year after year of experience with them. Nick Clason (20:36.282) Nice, good job. All right, Isaac, one minute on the clock. Take it away. Isaac (20:43.66) Awesome. Quantity will produce quality. The more that you're hanging out with someone, the better the conversations. And so getting someone there for a length of time, it's just going to produce the quality that we're looking for. It avoids the six months, like, do I actually know this person? Can I make that inside joke? I accidentally said something about their parents or Stephen Rose (21:07.284) You you Isaac (21:12.498) Whatever all their life story the more opportunity that you have with their story the more that they can feel Fully known fully seen and fully loved which really I think just shows grace more discipleship more and and what Jesus was Really trying to aim for when he said this is what a disciple maker Nick Clason (21:38.15) Nice, strong work, both of you. youth ministry, youth pastor, youth group leadership, small group leaders, youth ministry leadership, youth pastor training, youth ministry strategy, small group ministry, youth group small groups, youth ministry tips, youth ministry leadership training, youth discipleship, youth ministry structure, small group leader training, youth ministry debate, youth pastor discussion, youth ministry philosophy, student ministry leadership, youth group leaders, church youth ministry, youth ministry best practices, student ministry small groups, nick clason, hybrid ministry Small Group Leaders are the life-blood of any good student ministry.

But what is our most effective strategy to deploy them? Is it to saddle a great leader with students for their entire careeer? Or is it rather to introduce students to great leaders along their journey?

In this first debate style episode we have two amazing youth pastors, on two different sides of the argument, and they're going head to head, and you get to be the voter!

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🕰️TIMECODES
00:00 The Same or Different Small Group Leaders
02:33 Meet Stephen
04:25 Meet Isaac
05:25 Students should keep the same leaders
08:02 Students should change to different leaders
10:08 What if a student doesn’t like their leader?
11:56 What about Social Media?
13:05 How do you discern when to move a student?
16:21 How many leaders in each group?
20:08 The Ultimate Small Group Win
22:28 New Leader Every So Often Closing Statement
23:22 Same Leader Every So Often Closing Statement

--------------
TRANSCRIPT
Nick Clason (00:00.103)
All right, well here we are. I mean, this is about to get really, really like real now because we have two amazing youth pastors with two completely different points of view on what's best for small group student leadership. And so again, by random draw that you'll have to trust because I'm a youth pastor, so I get paid to tell the truth. Isaac was randomly drawn to give his first two minute argument. So.

Isaac (00:04.782)
Hmm.

Stephen Rose (00:12.276)
You

Nick Clason (00:29.009)
We're about to put two minutes on the clock. are you ready?

Isaac (00:33.026)
Yeah, and just just clarifying because I want to make sure we are talking about leaders walking with students like. Are is it better? Is it better for them to go each year with them or every year? Let's recycle. That's the main question.

Nick Clason (00:41.915)
during

Nick Clason (00:50.235)
That's the question at hand. Yeah, I mean, we won't get into like the pizza lock-in, like social media debate. Those are, you know, those are meaningful ones in youth ministry as well, but this one in particular, yes, that's what I'd like you to argue. I hope that you came prepared for that and not like your pro lock-in debate, cause it might not fit. Real quick here at chat GPT, real quick, give me new notes. All right, are we ready?

Isaac (00:52.526)
Let's go.

Isaac (00:58.254)
Hmm.

Stephen Rose (01:10.656)
Thank

Isaac (01:11.534)
I have to change all my notes right now.

Stephen Rose (01:17.876)
Thank

Isaac (01:18.178)
Yeah, yeah, give me new notes. All right, yep, let's go.

Nick Clason (01:21.776)
Two minutes on the clock, take it away.

Isaac (01:24.654)
All right, two minutes, here we go. The key word that I'm looking at is discipleship and what does discipleship really look like? And so, and this is something that I've been kind of studying and learning about in my 17 years of youth ministry. And so I've changed and I've morphed, but I keep leaning more towards, man, let's really walk alongside these students. Here's some examples from the Bible. Jesus, he's come down, he's like, let me really pray over who I'm really going to invest in.

because he had other people that were interested in following him, but he said, no, I'm really going to invest in these 12. And he did that for three years. And then you have Paul and his relationship with Timothy, and he's being able to say things like, hey, Timothy, your grandmother, and he's naming family members and stuff, which I just don't think that you can do that in a year's time of knowing someone that you really want to get into that. So discipleship really means relationship and knowing.

How does someone come in and they're fully known and fully loved? So when you're with them longer, you know the students, you know their parents, you know the deaths that happened in their family, you know what sports they're involved in, you know the injury that set them back a few years prior. And so when they confess this thing, you go, I know the meaning behind that because I've had this relationship with you for a while.

I guess my main question that I would ask is why don't we go in and hire a new youth pastor every one year? You want a youth pastor to be there and and longevity breeds just this this trust that's that parents now have and I feel like as a youth pastor I'm trying to equip other leaders to come in and essentially be youth pastors And so I don't want to hire new youth pastors every year because I want that trust

and that relationship and that discipleship to happen. And that can only happen over a stretch of time and not hitting the reset button every single year.

Nick Clason (03:27.12)
Wow, did you rehearse that?

Isaac (03:31.49)
No.

Nick Clason (03:32.39)
Strong work, my man. Strong work. Alright, Steven. It's been laid down. Like, the challenge has been issued. Are you ready?

Stephen Rose (03:32.788)
Thank

Stephen Rose (03:42.404)
Yes, yes, I'm ready.

Nick Clason (03:43.354)
All right, and the microphone's working and the internet is streaming and yeah, yeah. All right, sweet. All right, bro, two minutes on the clock for you, Steven. Your side is you think that it's useful for students to have a variety of leaders year in, year out, or every so often. So, my friend, take it away.

Stephen Rose (03:46.548)
Internet's not crashing out right now.

Stephen Rose (04:07.504)
Awesome. Yeah, I love what you said about discipleship. Couldn't agree more. And for me, one of the things I think is so important and what we really focus on in my context is helping students own their faith by the time they graduate. And there's been like some studies done where the more, not like infinitely, but the more adults, specifically the number was around five. If you have five good relationships.

with adults who are like spiritual mentors or people that you know on at least a relatively deeper level, then you're much more likely to stick with a faith post-graduation. And I would argue that the reason for that is because their faith is hopefully being more grounded in Jesus than a specific leader. And they're rooted in Jesus. He is their firm foundation, not like an awesome leader or the youth pastor or something like that.

And so when you move, not necessarily every year, but every so often, you're just more likely to build relationships with more adults. And I view that as a huge win. And so what I like to see is them build relationships, be really intentional in the year or the two years span that they're with that leader, and then really focus on the transition so they can then build a new relationship.

with new leaders and the students stay together. So they're able to keep building those long-term relationships where they can grow alongside of each other. But the leaders can shift as far as small group goes. But the long-term relationships still stay the same. Just like a small group leader that I had when I was in eighth grade, I still got to talk to them later in later years and they still knew me and they still could pour into me and disciple me. And so the process

can keep happening even though we're still looking towards helping them meet more people and grow closer relationships with more people.

Nick Clason (06:13.38)
Right on time, my man, both of you. This might be the first time two youth pastors hit their time mark right when they're supposed to. That's crazy. All right, so what we'll do now, guess, I like this. I think we're gonna go to a more open forum, all right? So let's do two minutes, but here's the thing, just so you guys know.

Stephen Rose (06:20.041)
Hehehehehe

Nick Clason (06:40.804)
I don't need to include the clock. like if it's good and free flowing, like I'm just not going to interrupt it. Like don't, don't worry about it. I'm just trying to keep things moving and make it not be like a, you know, long and boring episode. so I'll put this on, but why don't you, why don't you guys ask some clarifying questions just like back and forth and just like answer, ask, answer, ask, answer. and then, when, when we feel satisfied with that, we'll, we'll move on to the like closing testimony or whatever, whatever they call it in the courtroom.

Stephen Rose (06:51.316)
Thank

Nick Clason (07:10.758)
I don't watch enough court TV. So, does anyone have like a question to start? Like to ask the other person? All right, great. You go first then.

Stephen Rose (07:11.092)
Sounds good.

Isaac (07:12.627)
Okay.

Stephen Rose (07:19.216)
Yeah, yeah I do.

Perfect. So Isaac, wonder in your context, if a student doesn't get, like we'll just say student doesn't get along great with a certain leader. What does that look like? Like do you go about that?

Isaac (07:40.396)
Yeah, man, that's great. Context, I think, matters a lot. So I've worked in a small church, a medium church, and a large church. So let's just talk about the numbers that I have here. It's weird to talk about that in church culture, but that helps context so much. So I have about 160 leaders. And in that, have, for sixth grade boys, we have five sixth grade boy groups.

Stephen Rose (07:45.246)
I agree.

Stephen Rose (07:55.732)
for sure.

Isaac (08:07.854)
And then each one of those groups has four leaders. And so I think that that helps so much for the person watching right now. They're like, well, this might make sense because of this. And the dynamics can shift because for you saying, hey, does a sixth grade boy, if he's if he's not enjoying this, then what? Well, he he can move to another group. He can go to one of the other four options. And that's easy. Now, when I was at a church for six and a half years and it was like

Stephen Rose (08:08.049)
Mm-hmm.

Stephen Rose (08:27.252)
Uh-huh.

Stephen Rose (08:30.675)
Right.

Isaac (08:37.59)
You have middle school boys, high school boys, middle school girls, high school girls. That's your option. Then it's like, well, what do we do when they don't like that person? And so for us in our context, it makes sense of if there's not someone getting along, there is another option in another group that they can go to.

Stephen Rose (08:44.444)
Right. I'm

Stephen Rose (08:58.772)
Sure. and

Nick Clason (09:00.39)
How do you guys, either of you, discern this is not a good fit and we need to quote unquote rescue the student from the fit? Or this is an opportunity to lean in and disciple the student to push through something more difficult and maybe getting along with their leader is like what God has for them in this season of their spiritual growth. Like how do you discern between those two? Because I feel like

Like a parent can come to you like they hate their leader and you want to like solve that so so that the kid doesn't get mad or the family doesn't leave the church or whatever. But I think sometimes it's like, dude, you need to stop being so entitled. You know what I mean? How do you how do know?

Stephen Rose (09:43.219)
Yeah, that's really good. For me, I tend toward having them stay either way because I don't want for students just to pick a leader based off of, I love this leader. I can't stand that leader, which by the way, my team is awesome. I have awesome leaders, all that. And so it's really a side point. But of course, if there was

if it was like coming to an unhealthy place, then I would say I'd be more willing to like figure it out. Especially if it was like a newer student, you know, who maybe isn't even a follower of Jesus yet. And okay, I'm trying to help them get comfortable first, help them feel accepted and have a good experience. And so that'd be a little different if it's someone I've been walking with for a while. And then, hey, it's time for you to grow up and, you know, and be...

be mature about this and grow in your maturity. I part of that is definitely not being in your favorite spot at all times.

Isaac (10:46.552)
Yeah, that's good. I think that, you know, scripture says if at all possible as far as it depends on you, live at peace with with everyone. And if there's some kind of disunity there, obviously that's what the enemy is trying to seek out and bring to light is some kind of disunity. So it's our jobs as the shepherds of that to say, well, what's causing this? And so it should start with a conversation with both student and leader and saying,

Nick Clason (10:46.587)
Good.

Stephen Rose (10:56.372)
Mm.

Isaac (11:14.926)
Why? Why is there a disunity and how can we go towards unity? What's the conversation? Maybe you just need to say some things. Let's get it out on the table. Truth is gonna be great. Let's get it out on the table. But if it becomes a thing where it's like, we're not coming here. My kid doesn't wanna show up. I'm even pro, well, there's also another church in town because...

Stephen Rose (11:29.78)
Yeah.

Isaac (11:42.742)
The gospel doesn't just happen at this address. It happens in lot of places in discipleship. And so hopefully I am then connecting with other youth pastors in the area where I can then give a trusted, hey, why don't you go over here to this church? Because this youth pastor is also going to teach the Bible. Discipleship is also happening. But I'm not nervous to, I don't want to say threatened. It's not threatened, but to give, go ahead. If you can't grow here.

Ultimately, what we are concerned about for you as a student is your growth. Go grow anywhere.

Stephen Rose (12:14.045)
Yeah.

Nick Clason (12:17.776)
Good.

Stephen Rose (12:18.238)
That's good.

Isaac (12:19.83)
Steven, got a question for you if I'm allowed to ask. Yeah, because I love what you said about having five good relationships with adults. Yes, man, let's try to, as youth pastors, bring in as many adults and as many leaders as possible in their time of being there. What does it look like in your context for how many leaders do you have in each group? Yeah, what does that look like for you?

Stephen Rose (12:21.982)
Sure.

Nick Clason (12:22.638)
Yes, yes, go.

Stephen Rose (12:39.718)
.

Stephen Rose (12:47.234)
Yeah, we have two leaders in each group. so, over time, would naturally develop relationships with multiple, I mean, hopefully, in prayerfully, you would develop relationships with your small group leaders in that time. And for us, we're, I guess, the medium church size. And so,

Like for high school, for example, we have two high school guys groups, underclassmen and upperclassmen currently. And so you would meet four of the people right then and there. And then hopefully, like even like myself and some other people, because certainly our youth ministry is not the only context which you can have a relationship with an adult. But as far as what we're trying to do, it fits that mold pretty well.

Isaac (13:30.51)
Sure, yeah.

Isaac (13:38.978)
Yeah, so when you say upperclassmen leader and, what is it called? Underclassmen? That just sounded weird. Underclassmen? That just sounds underwear. Anyhow, when you have both of the, so the upperclassmen, are you saying then that those two leaders are with them for two years?

Stephen Rose (13:46.608)
under underclassmen.

Stephen Rose (13:58.579)
Yes.

Isaac (13:59.648)
Okay, so it's kind of like a hybrid then of it's not, I'm not thinking every year it's I'm still kind of building this. I'm in this context. So it's still once because for me, I don't even know if I'm pro you should be with them for seven years. I do like the for me, three years of middle school, you get a new high school leader, because there's just a difference between high school and middle school.

Stephen Rose (14:16.923)
Mm-hmm, right.

Nick Clason (14:16.966)
Mm-hmm.

Stephen Rose (14:22.587)
Thank

Stephen Rose (14:27.586)
Right.

Isaac (14:27.84)
If there is someone that's committed for seven years, my hope is that they are bringing in dads, moms, and other people to it. Because I think that what you said is key. They need to have five adults in their life or more that where they can say, it's not just one person that believes this. It's not just their characteristics, but that in discipleship, they are inviting others to be a part of it as well. If you're going to do that seven year plan. Yeah.

Stephen Rose (14:32.35)
Thank you.

Stephen Rose (14:37.765)
So.

Right.

Stephen Rose (14:46.388)
you

Yes. Right.

Nick Clason (14:57.05)
Yeah, yeah. And I'll just say from a youth pastor logistical standpoint, you get someone to commit for seven years, that's amazing. Are they still committed to loop back down and start a sixth grade group? Going from being a 12th grade leader to a sixth grade leader is tough. And so I've been in situations where they're committed all the way through, but then I'm always having to recruit.

Stephen Rose (15:17.416)
Hey.

Nick Clason (15:24.462)
at the entry point because no one wants to loop back down. They feel like they've quote unquote done their time and they want to be involved in student ministry, but then they want to be involved in more of like a consulting role or a coaching role. And it's like, I love that for you, but I really could use a sixth grade leader, my friend. And so that's been, that's been my experience when they loop all the way through as we, we pool all the way down at the end of the quote unquote conveyor belt, if you will. And I got some really great leaders who aren't doing ministry anymore, but if you're doing

Stephen Rose (15:30.42)
That's how you do it. Okay.

Stephen Rose (15:53.716)
What am I? You just answered about the full seven years or if it's more of a middle school to high school, because I'm I agree. I'm a little less.

Nick Clason (15:54.694)
Like if you're like, yo, you're the underclassmen leader and you're just going to be an expert in ninth and 10th grade. Like, and then you'll see every kid's face, hopefully as they, as they loop through. Um, it's just, it's just the way I think about it.

Isaac (16:08.684)
Yeah, I love that. Steven, did you have any other questions?

Stephen Rose (16:23.832)
cause I can see there's definitely real positives in doing both ways. And, but the seven years is the one where I really, I don't want to say worry, but for lack of a better word, worry about like a students attaching to a certain leader and, that, is a good thing. but especially if they're, if they're not a part of the church at large, like the whole church body, and they're just attached to youth group and just attached to the leader. I just saw so many examples before I even got in youth ministry.

And then those kids, the leader's gone, they're done with youth ministry and they're they're toast. know, they just kind of walk away. And so I guess it was really just on my heart to like, I don't want to see like that happen. And I know there's other intentional ways of working against that too. But that was just really like on my heart.

Isaac (17:12.408)
Yeah, yeah, I would. Here's I mean, Nick, you kind of set us up. You're like, haha, caught you. You're in a trap coming debate this. And so I'm going to I'm going to, you know, share. The perspective of everyone wins, I guess, because here's what I would rather see if this is a would you rather question of would you rather have one leader who intentionally disciples a student for one year or have a leader that walks alongside?

Stephen Rose (17:20.83)
But.

Isaac (17:41.448)
and invest in a student for seven years, I would say give me the one year intentionally disciple. Because so often we recruit leaders that they won't say, I'm just a babysitter. They're not going to say that. We're not going to say that. But if you're like, we're just hanging out, I'm going to their games and they're doing some good things, but they're not intentionally discipling, we're still missing out. And so I would say that the key thing for me is find the leader that's going to disciple.

Stephen Rose (17:46.484)
Yeah.

Isaac (18:09.998)
Which means that they are really getting in and saying do you know Jesus? What is he teaching you? Are you opening up the Word of God? Are you praying? Are you building a community around you? Where are you serving? How's your evangelism life? And they're really working out all of these disciplines And it's more than just let me show up to your play Let me high-five and we'll go get coffee together because you can just hang out But you're not just being friends. You're intentionally discipling so

Nick Clason (18:25.51)
.

Stephen Rose (18:30.04)
Right.

Nick Clason (18:33.03)
you

Isaac (18:37.986)
Give me the one year intentional disciple.

Nick Clason (18:38.34)
Yeah.

Stephen Rose (18:39.572)
Ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha

Nick Clason (18:42.166)
That's good. That's good for youth pastors. That's good for Like that's good for this whole conversation. Just like having like a well-rounded perspective of it. It's bad for Trying to elicit emotion and you guys like hating each other. So Way to be a Christian way to ruin YouTube, but no, I agree and

Isaac (19:03.661)
Yeah, yeah. And he's a Cavs fan. Yeah, this is great. We love each other. We're best friends now. Thank you, Nick.

Stephen Rose (19:07.704)
Hey, I know

Nick Clason (19:09.51)
Yeah, you're so welcome. Congratulations. Yeah. Well, let's do like your final statement, right? We'll just do a minute on the clock or less. Just give like your final word, kind of like put a bow on it. And then, yeah, then I guess we'll take it from there. So who went first last time? I think it was Isaac, right? So Steven, we'll have you minute on the clock, finalize your argument. You ready? All right, let's go.

Stephen Rose (19:36.663)
Yep.

All right, so I believe that transitioning through different small groups is best for students because they get to build multiple relationships with adults, which helps them own their faith, not just the youth's faith or my faith or their leader's faith, but their faith in Jesus. And so I think it's best to move them through. And then I also, as a side note, I think it can create a spot for leaders to star in their roles where, hey, if I'm always with freshmen girls,

then I'm gonna be able to really get good at welcoming them. Or if I'm always with the senior and junior guys, I'm gonna get really good at helping them through this transition as they get older, as their problems change. But they kinda are the same perpetually for new juniors, new seniors. And so they get to start starring in their roles as they get year after year of experience with them.

Nick Clason (20:36.282)
Nice, good job. All right, Isaac, one minute on the clock. Take it away.

Isaac (20:43.66)
Awesome. Quantity will produce quality. The more that you're hanging out with someone, the better the conversations. And so getting someone there for a length of time, it's just going to produce the quality that we're looking for. It avoids the six months, like, do I actually know this person? Can I make that inside joke? I accidentally said something about their parents or

Stephen Rose (21:07.284)
You you

Isaac (21:12.498)
Whatever all their life story the more opportunity that you have with their story the more that they can feel Fully known fully seen and fully loved which really I think just shows grace more discipleship more and and what Jesus was Really trying to aim for when he said this is what a disciple maker

Nick Clason (21:38.15)
Nice, strong work, both of you.

]]> Small Group Leaders are the life-blood of any good student ministry.

But what is our most effective strategy to deploy them? Is it to saddle a great leader with students for their entire careeer? Or is it rather to introduce students to great leaders along their journey?

In this first debate style episode we have two amazing youth pastors, on two different sides of the argument, and they're going head to head, and you get to be the voter!

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Shownotes & Transcripts
https://www.hybridministry.xyz/194

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Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//VIDIQ
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Everything I've ever learned in one blog post [FOR FREE!]
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--------------
🕰️TIMECODES
00:00 The Same or Different Small Group Leaders
02:33 Meet Stephen
04:25 Meet Isaac
05:25 Students should keep the same leaders
08:02 Students should change to different leaders
10:08 What if a student doesn’t like their leader?
11:56 What about Social Media?
13:05 How do you discern when to move a student?
16:21 How many leaders in each group?
20:08 The Ultimate Small Group Win
22:28 New Leader Every So Often Closing Statement
23:22 Same Leader Every So Often Closing Statement

--------------
TRANSCRIPT
Nick Clason (00:00.103)
All right, well here we are. I mean, this is about to get really, really like real now because we have two amazing youth pastors with two completely different points of view on what's best for small group student leadership. And so again, by random draw that you'll have to trust because I'm a youth pastor, so I get paid to tell the truth. Isaac was randomly drawn to give his first two minute argument. So.

Isaac (00:04.782)
Hmm.

Stephen Rose (00:12.276)
You

Nick Clason (00:29.009)
We're about to put two minutes on the clock. are you ready?

Isaac (00:33.026)
Yeah, and just just clarifying because I want to make sure we are talking about leaders walking with students like. Are is it better? Is it better for them to go each year with them or every year? Let's recycle. That's the main question.

Nick Clason (00:41.915)
during

Nick Clason (00:50.235)
That's the question at hand. Yeah, I mean, we won't get into like the pizza lock-in, like social media debate. Those are, you know, those are meaningful ones in youth ministry as well, but this one in particular, yes, that's what I'd like you to argue. I hope that you came prepared for that and not like your pro lock-in debate, cause it might not fit. Real quick here at chat GPT, real quick, give me new notes. All right, are we ready?

Isaac (00:52.526)
Let's go.

Isaac (00:58.254)
Hmm.

Stephen Rose (01:10.656)
Thank

Isaac (01:11.534)
I have to change all my notes right now.

Stephen Rose (01:17.876)
Thank

Isaac (01:18.178)
Yeah, yeah, give me new notes. All right, yep, let's go.

Nick Clason (01:21.776)
Two minutes on the clock, take it away.

Isaac (01:24.654)
All right, two minutes, here we go. The key word that I'm looking at is discipleship and what does discipleship really look like? And so, and this is something that I've been kind of studying and learning about in my 17 years of youth ministry. And so I've changed and I've morphed, but I keep leaning more towards, man, let's really walk alongside these students. Here's some examples from the Bible. Jesus, he's come down, he's like, let me really pray over who I'm really going to invest in.

because he had other people that were interested in following him, but he said, no, I'm really going to invest in these 12. And he did that for three years. And then you have Paul and his relationship with Timothy, and he's being able to say things like, hey, Timothy, your grandmother, and he's naming family members and stuff, which I just don't think that you can do that in a year's time of knowing someone that you really want to get into that. So discipleship really means relationship and knowing.

How does someone come in and they're fully known and fully loved? So when you're with them longer, you know the students, you know their parents, you know the deaths that happened in their family, you know what sports they're involved in, you know the injury that set them back a few years prior. And so when they confess this thing, you go, I know the meaning behind that because I've had this relationship with you for a while.

I guess my main question that I would ask is why don't we go in and hire a new youth pastor every one year? You want a youth pastor to be there and and longevity breeds just this this trust that's that parents now have and I feel like as a youth pastor I'm trying to equip other leaders to come in and essentially be youth pastors And so I don't want to hire new youth pastors every year because I want that trust

and that relationship and that discipleship to happen. And that can only happen over a stretch of time and not hitting the reset button every single year.

Nick Clason (03:27.12)
Wow, did you rehearse that?

Isaac (03:31.49)
No.

Nick Clason (03:32.39)
Strong work, my man. Strong work. Alright, Steven. It's been laid down. Like, the challenge has been issued. Are you ready?

Stephen Rose (03:32.788)
Thank

Stephen Rose (03:42.404)
Yes, yes, I'm ready.

Nick Clason (03:43.354)
All right, and the microphone's working and the internet is streaming and yeah, yeah. All right, sweet. All right, bro, two minutes on the clock for you, Steven. Your side is you think that it's useful for students to have a variety of leaders year in, year out, or every so often. So, my friend, take it away.

Stephen Rose (03:46.548)
Internet's not crashing out right now.

Stephen Rose (04:07.504)
Awesome. Yeah, I love what you said about discipleship. Couldn't agree more. And for me, one of the things I think is so important and what we really focus on in my context is helping students own their faith by the time they graduate. And there's been like some studies done where the more, not like infinitely, but the more adults, specifically the number was around five. If you have five good relationships.

with adults who are like spiritual mentors or people that you know on at least a relatively deeper level, then you're much more likely to stick with a faith post-graduation. And I would argue that the reason for that is because their faith is hopefully being more grounded in Jesus than a specific leader. And they're rooted in Jesus. He is their firm foundation, not like an awesome leader or the youth pastor or something like that.

And so when you move, not necessarily every year, but every so often, you're just more likely to build relationships with more adults. And I view that as a huge win. And so what I like to see is them build relationships, be really intentional in the year or the two years span that they're with that leader, and then really focus on the transition so they can then build a new relationship.

with new leaders and the students stay together. So they're able to keep building those long-term relationships where they can grow alongside of each other. But the leaders can shift as far as small group goes. But the long-term relationships still stay the same. Just like a small group leader that I had when I was in eighth grade, I still got to talk to them later in later years and they still knew me and they still could pour into me and disciple me. And so the process

can keep happening even though we're still looking towards helping them meet more people and grow closer relationships with more people.

Nick Clason (06:13.38)
Right on time, my man, both of you. This might be the first time two youth pastors hit their time mark right when they're supposed to. That's crazy. All right, so what we'll do now, guess, I like this. I think we're gonna go to a more open forum, all right? So let's do two minutes, but here's the thing, just so you guys know.

Stephen Rose (06:20.041)
Hehehehehe

Nick Clason (06:40.804)
I don't need to include the clock. like if it's good and free flowing, like I'm just not going to interrupt it. Like don't, don't worry about it. I'm just trying to keep things moving and make it not be like a, you know, long and boring episode. so I'll put this on, but why don't you, why don't you guys ask some clarifying questions just like back and forth and just like answer, ask, answer, ask, answer. and then, when, when we feel satisfied with that, we'll, we'll move on to the like closing testimony or whatever, whatever they call it in the courtroom.

Stephen Rose (06:51.316)
Thank

Nick Clason (07:10.758)
I don't watch enough court TV. So, does anyone have like a question to start? Like to ask the other person? All right, great. You go first then.

Stephen Rose (07:11.092)
Sounds good.

Isaac (07:12.627)
Okay.

Stephen Rose (07:19.216)
Yeah, yeah I do.

Perfect. So Isaac, wonder in your context, if a student doesn't get, like we'll just say student doesn't get along great with a certain leader. What does that look like? Like do you go about that?

Isaac (07:40.396)
Yeah, man, that's great. Context, I think, matters a lot. So I've worked in a small church, a medium church, and a large church. So let's just talk about the numbers that I have here. It's weird to talk about that in church culture, but that helps context so much. So I have about 160 leaders. And in that, have, for sixth grade boys, we have five sixth grade boy groups.

Stephen Rose (07:45.246)
I agree.

Stephen Rose (07:55.732)
for sure.

Isaac (08:07.854)
And then each one of those groups has four leaders. And so I think that that helps so much for the person watching right now. They're like, well, this might make sense because of this. And the dynamics can shift because for you saying, hey, does a sixth grade boy, if he's if he's not enjoying this, then what? Well, he he can move to another group. He can go to one of the other four options. And that's easy. Now, when I was at a church for six and a half years and it was like

Stephen Rose (08:08.049)
Mm-hmm.

Stephen Rose (08:27.252)
Uh-huh.

Stephen Rose (08:30.675)
Right.

Isaac (08:37.59)
You have middle school boys, high school boys, middle school girls, high school girls. That's your option. Then it's like, well, what do we do when they don't like that person? And so for us in our context, it makes sense of if there's not someone getting along, there is another option in another group that they can go to.

Stephen Rose (08:44.444)
Right. I'm

Stephen Rose (08:58.772)
Sure. and

Nick Clason (09:00.39)
How do you guys, either of you, discern this is not a good fit and we need to quote unquote rescue the student from the fit? Or this is an opportunity to lean in and disciple the student to push through something more difficult and maybe getting along with their leader is like what God has for them in this season of their spiritual growth. Like how do you discern between those two? Because I feel like

Like a parent can come to you like they hate their leader and you want to like solve that so so that the kid doesn't get mad or the family doesn't leave the church or whatever. But I think sometimes it's like, dude, you need to stop being so entitled. You know what I mean? How do you how do know?

Stephen Rose (09:43.219)
Yeah, that's really good. For me, I tend toward having them stay either way because I don't want for students just to pick a leader based off of, I love this leader. I can't stand that leader, which by the way, my team is awesome. I have awesome leaders, all that. And so it's really a side point. But of course, if there was

if it was like coming to an unhealthy place, then I would say I'd be more willing to like figure it out. Especially if it was like a newer student, you know, who maybe isn't even a follower of Jesus yet. And okay, I'm trying to help them get comfortable first, help them feel accepted and have a good experience. And so that'd be a little different if it's someone I've been walking with for a while. And then, hey, it's time for you to grow up and, you know, and be...

be mature about this and grow in your maturity. I part of that is definitely not being in your favorite spot at all times.

Isaac (10:46.552)
Yeah, that's good. I think that, you know, scripture says if at all possible as far as it depends on you, live at peace with with everyone. And if there's some kind of disunity there, obviously that's what the enemy is trying to seek out and bring to light is some kind of disunity. So it's our jobs as the shepherds of that to say, well, what's causing this? And so it should start with a conversation with both student and leader and saying,

Nick Clason (10:46.587)
Good.

Stephen Rose (10:56.372)
Mm.

Isaac (11:14.926)
Why? Why is there a disunity and how can we go towards unity? What's the conversation? Maybe you just need to say some things. Let's get it out on the table. Truth is gonna be great. Let's get it out on the table. But if it becomes a thing where it's like, we're not coming here. My kid doesn't wanna show up. I'm even pro, well, there's also another church in town because...

Stephen Rose (11:29.78)
Yeah.

Isaac (11:42.742)
The gospel doesn't just happen at this address. It happens in lot of places in discipleship. And so hopefully I am then connecting with other youth pastors in the area where I can then give a trusted, hey, why don't you go over here to this church? Because this youth pastor is also going to teach the Bible. Discipleship is also happening. But I'm not nervous to, I don't want to say threatened. It's not threatened, but to give, go ahead. If you can't grow here.

Ultimately, what we are concerned about for you as a student is your growth. Go grow anywhere.

Stephen Rose (12:14.045)
Yeah.

Nick Clason (12:17.776)
Good.

Stephen Rose (12:18.238)
That's good.

Isaac (12:19.83)
Steven, got a question for you if I'm allowed to ask. Yeah, because I love what you said about having five good relationships with adults. Yes, man, let's try to, as youth pastors, bring in as many adults and as many leaders as possible in their time of being there. What does it look like in your context for how many leaders do you have in each group? Yeah, what does that look like for you?

Stephen Rose (12:21.982)
Sure.

Nick Clason (12:22.638)
Yes, yes, go.

Stephen Rose (12:39.718)
.

Stephen Rose (12:47.234)
Yeah, we have two leaders in each group. so, over time, would naturally develop relationships with multiple, I mean, hopefully, in prayerfully, you would develop relationships with your small group leaders in that time. And for us, we're, I guess, the medium church size. And so,

Like for high school, for example, we have two high school guys groups, underclassmen and upperclassmen currently. And so you would meet four of the people right then and there. And then hopefully, like even like myself and some other people, because certainly our youth ministry is not the only context which you can have a relationship with an adult. But as far as what we're trying to do, it fits that mold pretty well.

Isaac (13:30.51)
Sure, yeah.

Isaac (13:38.978)
Yeah, so when you say upperclassmen leader and, what is it called? Underclassmen? That just sounded weird. Underclassmen? That just sounds underwear. Anyhow, when you have both of the, so the upperclassmen, are you saying then that those two leaders are with them for two years?

Stephen Rose (13:46.608)
under underclassmen.

Stephen Rose (13:58.579)
Yes.

Isaac (13:59.648)
Okay, so it's kind of like a hybrid then of it's not, I'm not thinking every year it's I'm still kind of building this. I'm in this context. So it's still once because for me, I don't even know if I'm pro you should be with them for seven years. I do like the for me, three years of middle school, you get a new high school leader, because there's just a difference between high school and middle school.

Stephen Rose (14:16.923)
Mm-hmm, right.

Nick Clason (14:16.966)
Mm-hmm.

Stephen Rose (14:22.587)
Thank

Stephen Rose (14:27.586)
Right.

Isaac (14:27.84)
If there is someone that's committed for seven years, my hope is that they are bringing in dads, moms, and other people to it. Because I think that what you said is key. They need to have five adults in their life or more that where they can say, it's not just one person that believes this. It's not just their characteristics, but that in discipleship, they are inviting others to be a part of it as well. If you're going to do that seven year plan. Yeah.

Stephen Rose (14:32.35)
Thank you.

Stephen Rose (14:37.765)
So.

Right.

Stephen Rose (14:46.388)
you

Yes. Right.

Nick Clason (14:57.05)
Yeah, yeah. And I'll just say from a youth pastor logistical standpoint, you get someone to commit for seven years, that's amazing. Are they still committed to loop back down and start a sixth grade group? Going from being a 12th grade leader to a sixth grade leader is tough. And so I've been in situations where they're committed all the way through, but then I'm always having to recruit.

Stephen Rose (15:17.416)
Hey.

Nick Clason (15:24.462)
at the entry point because no one wants to loop back down. They feel like they've quote unquote done their time and they want to be involved in student ministry, but then they want to be involved in more of like a consulting role or a coaching role. And it's like, I love that for you, but I really could use a sixth grade leader, my friend. And so that's been, that's been my experience when they loop all the way through as we, we pool all the way down at the end of the quote unquote conveyor belt, if you will. And I got some really great leaders who aren't doing ministry anymore, but if you're doing

Stephen Rose (15:30.42)
That's how you do it. Okay.

Stephen Rose (15:53.716)
What am I? You just answered about the full seven years or if it's more of a middle school to high school, because I'm I agree. I'm a little less.

Nick Clason (15:54.694)
Like if you're like, yo, you're the underclassmen leader and you're just going to be an expert in ninth and 10th grade. Like, and then you'll see every kid's face, hopefully as they, as they loop through. Um, it's just, it's just the way I think about it.

Isaac (16:08.684)
Yeah, I love that. Steven, did you have any other questions?

Stephen Rose (16:23.832)
cause I can see there's definitely real positives in doing both ways. And, but the seven years is the one where I really, I don't want to say worry, but for lack of a better word, worry about like a students attaching to a certain leader and, that, is a good thing. but especially if they're, if they're not a part of the church at large, like the whole church body, and they're just attached to youth group and just attached to the leader. I just saw so many examples before I even got in youth ministry.

And then those kids, the leader's gone, they're done with youth ministry and they're they're toast. know, they just kind of walk away. And so I guess it was really just on my heart to like, I don't want to see like that happen. And I know there's other intentional ways of working against that too. But that was just really like on my heart.

Isaac (17:12.408)
Yeah, yeah, I would. Here's I mean, Nick, you kind of set us up. You're like, haha, caught you. You're in a trap coming debate this. And so I'm going to I'm going to, you know, share. The perspective of everyone wins, I guess, because here's what I would rather see if this is a would you rather question of would you rather have one leader who intentionally disciples a student for one year or have a leader that walks alongside?

Stephen Rose (17:20.83)
But.

Isaac (17:41.448)
and invest in a student for seven years, I would say give me the one year intentionally disciple. Because so often we recruit leaders that they won't say, I'm just a babysitter. They're not going to say that. We're not going to say that. But if you're like, we're just hanging out, I'm going to their games and they're doing some good things, but they're not intentionally discipling, we're still missing out. And so I would say that the key thing for me is find the leader that's going to disciple.

Stephen Rose (17:46.484)
Yeah.

Isaac (18:09.998)
Which means that they are really getting in and saying do you know Jesus? What is he teaching you? Are you opening up the Word of God? Are you praying? Are you building a community around you? Where are you serving? How's your evangelism life? And they're really working out all of these disciplines And it's more than just let me show up to your play Let me high-five and we'll go get coffee together because you can just hang out But you're not just being friends. You're intentionally discipling so

Nick Clason (18:25.51)
.

Stephen Rose (18:30.04)
Right.

Nick Clason (18:33.03)
you

Isaac (18:37.986)
Give me the one year intentional disciple.

Nick Clason (18:38.34)
Yeah.

Stephen Rose (18:39.572)
Ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha

Nick Clason (18:42.166)
That's good. That's good for youth pastors. That's good for Like that's good for this whole conversation. Just like having like a well-rounded perspective of it. It's bad for Trying to elicit emotion and you guys like hating each other. So Way to be a Christian way to ruin YouTube, but no, I agree and

Isaac (19:03.661)
Yeah, yeah. And he's a Cavs fan. Yeah, this is great. We love each other. We're best friends now. Thank you, Nick.

Stephen Rose (19:07.704)
Hey, I know

Nick Clason (19:09.51)
Yeah, you're so welcome. Congratulations. Yeah. Well, let's do like your final statement, right? We'll just do a minute on the clock or less. Just give like your final word, kind of like put a bow on it. And then, yeah, then I guess we'll take it from there. So who went first last time? I think it was Isaac, right? So Steven, we'll have you minute on the clock, finalize your argument. You ready? All right, let's go.

Stephen Rose (19:36.663)
Yep.

All right, so I believe that transitioning through different small groups is best for students because they get to build multiple relationships with adults, which helps them own their faith, not just the youth's faith or my faith or their leader's faith, but their faith in Jesus. And so I think it's best to move them through. And then I also, as a side note, I think it can create a spot for leaders to star in their roles where, hey, if I'm always with freshmen girls,

then I'm gonna be able to really get good at welcoming them. Or if I'm always with the senior and junior guys, I'm gonna get really good at helping them through this transition as they get older, as their problems change. But they kinda are the same perpetually for new juniors, new seniors. And so they get to start starring in their roles as they get year after year of experience with them.

Nick Clason (20:36.282)
Nice, good job. All right, Isaac, one minute on the clock. Take it away.

Isaac (20:43.66)
Awesome. Quantity will produce quality. The more that you're hanging out with someone, the better the conversations. And so getting someone there for a length of time, it's just going to produce the quality that we're looking for. It avoids the six months, like, do I actually know this person? Can I make that inside joke? I accidentally said something about their parents or

Stephen Rose (21:07.284)
You you

Isaac (21:12.498)
Whatever all their life story the more opportunity that you have with their story the more that they can feel Fully known fully seen and fully loved which really I think just shows grace more discipleship more and and what Jesus was Really trying to aim for when he said this is what a disciple maker

Nick Clason (21:38.15)
Nice, strong work, both of you.

]]> Episode 172: The Cellphone Problem in Youth Groups https://www.hybridministry.xyz/172 638ad9c0-ba4b-4a3f-99e7-f1127a82e225 Thu, 23 Oct 2025 05:00:00 -0500 Nick Clason 172 The Cellphone Problem in Youth Groups full Nick Clason In this episode of the Hybrid Ministry Show, we tackle the cellphone problem in youth groups and reveal a 3-step phone prevention strategy for youth ministry that actually works. Instead of fighting students for their phones, you’ll learn how youth pastors can use a variety of tools to their benefit, including how to turn phones from a distraction to an actual asset. If you’re looking for practical youth ministry tips, phone management strategies, and digital discipleship tools to keep students engaged, this episode is for you. 11:51 no In this episode of the Hybrid Ministry Show, we tackle the cellphone problem in youth groups and reveal a 3-step phone prevention strategy for youth ministry that actually works. Instead of fighting students for their phones, you’ll learn how youth pastors can use a variety of tools to their benefit, including how to turn phones from a distraction to an actual asset. If you’re looking for practical youth ministry tips, phone management strategies, and digital discipleship tools to keep students engaged, this episode is for you. 🍂 FALL SOCIAL MEDIA PACK https://www.patreon.com/posts/fall-seasonal-137477671?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=postsharecreator&utmcontent=join_link 🦸 HYBRID HEROES GET THE PACK FOR FREE! https://www.patreon.com/hybridministry SHOW NOTES Shownotes & Transcripts https://www.hybridministry.xyz/172 LINKS https://www.Coleader.co CODE: HybridMinistry10 Sidekick + Pro Presenter Setup https://www.hybridministry.xyz/articles/setup 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz -------------- 🎉 FREE STUFF 🎉 We have all kinds of FREE Things that you can use in your context! The best way to pay us back is a review or a YouTube Subscribe! https://www.linktr.ee/clasonnick -------------- 🛠️TOOLS I USE THAT CAN HELP YOU! Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products //VIDIQ https://vidiq.com/hybrid //BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym //OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit -------------- 🕰️TIMECODES 00:00 Phones in Youth Group 00:23 How Do you Keep Kids off Phones? 00:38 Step #1 01:24 Step #2 02:15 Step #3 04:09 Idea #1 06:09 Fall Social Media Plan 07:22 Idea #2 -------------- TRANSCRIPT 00:00:00:00 - 00:00:08:05 Nick Clason | Hybrid Ministry In this episode, we're going to talk about my three step phone prevention strategy for youth ministry. 00:00:08:05 - 00:00:17:01 Nick Clason | Hybrid Ministry But what I also want to show you is how I've turned phones from a distraction to an asset in our youth ministry. And frankly, it's 00:00:17:01 - 00:00:24:08 Nick Clason | Hybrid Ministry a lot easier than fighting kids to get rid of their phones. Welcome everyone to the Hybrid Ministry Show. 00:00:24:10 - 00:00:29:05 Nick Clason | Hybrid Ministry Well, hey, everybody, welcome to the Hybrid Ministry show. In this episode, we are answering this question. 00:00:29:05 - 00:00:34:17 Nick Clason | Hybrid Ministry What are the ways that you have been able to keep students from being on phones during lessons and smog? 00:00:34:17 - 00:00:34:26 Nick Clason | Hybrid Ministry Glad you 00:00:34:26 - 00:00:51:02 Nick Clason | Hybrid Ministry asked. Here's my three step strategy. Step number one is a central parking location. Like you read the comments of this post and just about everyone has either like some charging stations solution a little like hanging basket, 00:00:51:02 - 00:00:54:20 Nick Clason | Hybrid Ministry place for them to just like, leave their phones in the middle. 00:00:54:23 - 00:01:11:12 Nick Clason | Hybrid Ministry Some different pictures, some different links to different things. We even had at our church at one point in time, we had like cell phone lockers. So this is like lockers with temporary codes where you go, you put your phone in, you create your own code, and then you come back and you get it. At the end of the night, we no longer have them. 00:01:11:12 - 00:01:30:26 Nick Clason | Hybrid Ministry I tell you why in a minute, but, that's an option that was like the most, like next level solution. But basically everybody does it. Like, you just make that the thing. Hey, everyone, put your phones here before we go on into the room for youth group. The other option, let's be honest, like one of the good things that they could be using on their phone is like the Bible app. 00:01:30:26 - 00:01:49:19 Nick Clason | Hybrid Ministry And so if you're teaching from the Bible, you're going to give them some sort of like scripture lesson, and they're going to pull their Bibles out on their phone to read it. But then you know how phones work. That's because distraction there, over there, then playing clash clans in a minute, and they're no longer reading the Bible because you stopped reading the Bible in your lesson. 00:01:49:19 - 00:02:15:20 Nick Clason | Hybrid Ministry And so, the solution set in two is just very simply like, provide paper Bibles, like if you want kids not on their phones and you want kids in the Bible, provide paper Bibles everywhere, all throughout your space so that there's no excuse for it and or also encourage, and even like potentially bribe and reward students who do bring their paper, Bibles to youth group to engage with Scripture in that way. 00:02:15:23 - 00:02:16:13 Nick Clason | Hybrid Ministry The third 00:02:16:13 - 00:02:20:04 Nick Clason | Hybrid Ministry and most effective way, in my opinion, this is more of like in a small group setting. 00:02:20:04 - 00:02:25:04 Nick Clason | Hybrid Ministry So if you're in like a large group, room, this doesn't quite work. But in a small group setting, 00:02:25:04 - 00:02:35:27 Nick Clason | Hybrid Ministry I'm a huge fan of the idea of a thing called a group covenant. Okay. And a group covenant is essentially something that you do at the beginning of a small group term or cycle. 00:02:36:09 - 00:02:55:12 Nick Clason | Hybrid Ministry So you got to think about this. If you have like groups that never break for any sort of rhythm or any sort of reason, then you got to create natural kind of like start points. So, you know, beginning of the school year, maybe like beginning of the calendar year, something like that. Or in certain contexts I've worked in, we've, we had three distinct small groups cycles. 00:02:55:12 - 00:03:15:21 Nick Clason | Hybrid Ministry So we had the fall, the winter and then the summer. And so and then each of those ran for 12 weeks at a time or whatever. And so, during the beginning section of those, you, you have a small group covenant. So you talk about rules and expectations. What's the expectation in this group for treating one another and all those types of things? 00:03:15:21 - 00:03:20:13 Nick Clason | Hybrid Ministry However, in that the other thing that I recommend, 00:03:20:13 - 00:03:41:09 Nick Clason | Hybrid Ministry is you ask, what are we going to do about phones? And you let the students decide, and that's more powerful than you having temporary cell phone lockers. That's more powerful than you having paper Bibles. When you let the student say, decide and dictate what's going to happen with phones, that's where the wind is found. 00:03:41:10 - 00:04:07:11 Nick Clason | Hybrid Ministry And so you just simply ask, what are we going to do about phones? They come up with it. And I've always found that students in a group covenant setting actually make stricter rules than rules that you would probably want to make for them. And so let them decide through the avenue of a group covenant, which, by the way, is one of the things I did not see in the comments of the description, however, of that of that question. 00:04:07:11 - 00:04:24:00 Nick Clason | Hybrid Ministry However, this is the hybrid ministry show, and so I would be remiss to not talk about the ways in which I have actually tried to use phones as an asset. And so in our student ministry, when I started here and this episode links right 00:04:24:00 - 00:04:31:26 Nick Clason | Hybrid Ministry here, I detailed and discussed how our hybrid ministry strategy has to our growth over the last three years. 00:04:31:29 - 00:04:55:16 Nick Clason | Hybrid Ministry And so when I got here, one of the moves we made was we went from rows to tables. That was a major decision and quite frankly, a thing that people had. Some issue with that at first. But now we do tables pretty much consistently. And whenever we take them away, people like you don't like rows anymore. So it's just funny to watch how people kind of change and transform over time. 00:04:55:18 - 00:05:21:08 Nick Clason | Hybrid Ministry But one of the things that we're leaning into is sidekick. And so we have a poll, a QR based poll, which is one of the features of the new beta sidekick, which, by the way, if you didn't know, you can jump into co-leader or co-leader Premium plus, with code Hybrid Ministry 1001 word. They'll give you 10% off co-leader, which also gives you access to all of the sidekick stuff. 00:05:21:08 - 00:05:41:20 Nick Clason | Hybrid Ministry And so one of the benefits and they're still kind of working out some of the kinks, about sidekick and its relationship with the legacy version. But one of the kinks or but one of the best parts about the new version, the beta version of sidekick is, the, the poll voting. And so we use that all the time. 00:05:41:20 - 00:05:59:10 Nick Clason | Hybrid Ministry And so poll voting kids get their phone out their skin and they can vote. They can use it for games. They can use it for messages. We even use it sometimes in the pre-roll. I tell you what, I'm going to do that I'm going to link down below our sidekick set up because, it's still not all the way full proof yet. 00:05:59:12 - 00:06:09:06 Nick Clason | Hybrid Ministry And so sometimes pro presenter is a better option. And so we actually run both on two different machines, and show you how we set that up. Link down below. 00:06:09:06 - 00:06:16:08 Nick Clason | Hybrid Ministry Hey, quick break. Let me ask you a question. Are you still waking up every day? Is youth pastor scrambling to figure out what you need to post on your social media? 00:06:16:11 - 00:06:45:24 Nick Clason | Hybrid Ministry Blurry dodgeball. Pick a video that your leader sent you that's a little bit pixelated, because iPhone still hasn't updated fully to RCS yet. You see, you don't need that kind of stress this fall. That's why I created this the fall seasonal social media pack for youth pastors. It is three months worth of done for you content done for you, paired with some customization so that you and your leaders and your students are the faces and the personalities on your student ministry Instagram, TikTok, and YouTube shorts feed. 00:06:45:27 - 00:07:05:24 Nick Clason | Hybrid Ministry So here's the thing. You can grab my pack right now over on Patreon. And did you know that monthly hybrid. Here are Patreon members who only pay $4 per month and get a bonus podcast. They get this pack completely for free, so if you do the math for three months worth of social media content, it's only $12 where the pack is 1799. 00:07:05:24 - 00:07:22:24 Nick Clason | Hybrid Ministry Either way, it is a steal for you and it will take away the stress of posting. And you can grab that pack right now and start becoming a master at social media and hybrid ministry. In your youth ministry context, rooting for you as you are crushing it this fall in your student ministry. 00:07:22:24 - 00:07:37:06 Nick Clason | Hybrid Ministry The other thing that we use is a feature called Digital Notes, which is just a US leaning into the resource and the platform of the YouVersion Bible app, live event section that, YouVersion includes. 00:07:37:06 - 00:07:59:21 Nick Clason | Hybrid Ministry And so we set up a YouVersion live events, reading plan. Or it's not even a reading plan necessarily, but a YouVersion live events to follow along with the notes every single week. And like I said, we sit at tables and so we have like a little placard, plastic about this big. It sits in the middle of the table and it says, follow along with this week's digital notes, and it's got a QR code. 00:07:59:28 - 00:08:27:10 Nick Clason | Hybrid Ministry And so the QR code stays the same. But then on our QR code service generator, we turn around and we change the link to that every single week. So we change the link to the newest, iteration of the digital notes of the YouVersion, events plan. And so, they can also, you know, navigate into it and find it on the YouVersion live, section of the YouVersion events, and they can follow along. 00:08:27:10 - 00:08:49:16 Nick Clason | Hybrid Ministry As you know, we're very like, video centric and hybrid ministry centric youth ministry. So we create thumbnails for all of our talks. And so all of our in-room talks also have the thumbnails that go at the top of the YouVersion live events plan. But the, other beautiful thing, frankly, about the YouVersion live events plan is you can link to things external. 00:08:49:16 - 00:09:10:12 Nick Clason | Hybrid Ministry So once they're on there, you got them hooked in and you can help them follow along. You can ask them questions and they're things that they can interact with. They can highlight scripture, they can take notes. But then you can also include external links. So we have a next step like form on our website that we use. And so at the end of every single lesson we say are you ready to take a next step? 00:09:10:12 - 00:09:30:13 Nick Clason | Hybrid Ministry Click here to let us know and it'll navigate them off to our website. And then the final piece in the YouVersion events is we include a Bible reading plan that relates to the topic of sorts. And so any single given week a student on the YouVersion live event plan, they are encouraged or asked at least if they want to take some sort of spiritual next step. 00:09:30:13 - 00:09:37:13 Nick Clason | Hybrid Ministry And they're also fed some sort of Bible reading plan. And so I want to point that out as a way to say we have 00:09:37:13 - 00:09:55:15 Nick Clason | Hybrid Ministry use phones and sidekick gives us a sliver of that. But our digital notes really opens up a wide avenue of ways that we can help students take next steps and be more intentional and meaningful during the lesson, so that they're using their phones to follow along with what's going on. 00:09:55:15 - 00:10:15:00 Nick Clason | Hybrid Ministry Now, I told you I made a calculated risk with tables. I also want to let you know that phones is another calculated risk. And in fact, like one of the one of the comments on this post of the question that I'm reading said, man, just let kids have their phones, stop making it a fight. And like I tend to actually agree with that guy, but I will let you know. 00:10:15:00 - 00:10:37:01 Nick Clason | Hybrid Ministry Like phones are still a fight and they are still a distraction. Just last week, two nights ago in our youth group, one of our leaders, one of our table leaders. So we have students that are in, senior high that are leading groups in discussions. He was playing a game on his phone, and one of our staff one up, and they said, our table leaders are allowed to play games on their phones. 00:10:37:01 - 00:10:54:01 Nick Clason | Hybrid Ministry And he knew the answer to that was like, no. And so he had to go to that kid and say, hey, put your phone down. So if that's coming from one of our leaders, it's there's that much even trickle down to the rest of students. So, well, hear me say, what we do is not foolproof, all right. But it's a calculated risk that I'm willing to take. 00:10:54:01 - 00:11:12:15 Nick Clason | Hybrid Ministry And one that when a student brings their friend for the first time and a mom and dad. Imagine this. Your parent, you send your kid to imagine you send your kid to a completely different denomination or different religion to go with one of their friends, and then they don't have their phones for an hour. How would you feel if you couldn't get in contact with them? 00:11:12:17 - 00:11:32:11 Nick Clason | Hybrid Ministry You know, we're the millennial generation of of parents. We want to have contact with our children, especially if we've paid for and given them a phone. And so we try not to make that an obstacle for people to be able to come into our ministry. But again, it's a calculated risk and one that we are, used to, fighting and using. 00:11:32:11 - 00:11:48:02 Nick Clason | Hybrid Ministry So let us know down below in the comments what you do in your youth ministry as it pertains to cell phones. And go ahead and subscribe what you see right here on the screen and check out the next question. Video. There's also here on screen. But until next time. And as always my friends, don't forget stay happy. youth ministry, youth group, youth pastor, hybrid ministry, student ministry, youth group ideas, youth group games, discipleship, phones in youth group, cellphone problem, youth ministry tips, youth pastor training, how to keep kids off phones, youth ministry strategy, youth group teaching, paper bibles, group covenants, sidekick, pro presenter, digital notes, fall social media plan, youth leaders, church leadership, youth group discipleship, student engagement, church tech, youth ministry growth In this episode of the Hybrid Ministry Show, we tackle the cellphone problem in youth groups and reveal a 3-step phone prevention strategy for youth ministry that actually works. Instead of fighting students for their phones, you’ll learn how youth pastors can use a variety of tools to their benefit, including how to turn phones from a distraction to an actual asset. If you’re looking for practical youth ministry tips, phone management strategies, and digital discipleship tools to keep students engaged, this episode is for you.

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https://www.hybridministry.xyz/172

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🕰️TIMECODES
00:00 Phones in Youth Group
00:23 How Do you Keep Kids off Phones?
00:38 Step #1
01:24 Step #2
02:15 Step #3
04:09 Idea #1
06:09 Fall Social Media Plan
07:22 Idea #2

--------------
TRANSCRIPT
00:00:00:00 - 00:00:08:05
Nick Clason | Hybrid Ministry
In this episode, we're going to talk about my three step phone prevention strategy for youth ministry.

00:00:08:05 - 00:00:17:01
Nick Clason | Hybrid Ministry
But what I also want to show you is how I've turned phones from a distraction to an asset in our youth ministry. And frankly, it's

00:00:17:01 - 00:00:24:08
Nick Clason | Hybrid Ministry
a lot easier than fighting kids to get rid of their phones. Welcome everyone to the Hybrid Ministry Show.

00:00:24:10 - 00:00:29:05
Nick Clason | Hybrid Ministry
Well, hey, everybody, welcome to the Hybrid Ministry show. In this episode, we are answering this question.

00:00:29:05 - 00:00:34:17
Nick Clason | Hybrid Ministry
What are the ways that you have been able to keep students from being on phones during lessons and smog?

00:00:34:17 - 00:00:34:26
Nick Clason | Hybrid Ministry
Glad you

00:00:34:26 - 00:00:51:02
Nick Clason | Hybrid Ministry
asked. Here's my three step strategy. Step number one is a central parking location. Like you read the comments of this post and just about everyone has either like some charging stations solution a little like hanging basket,

00:00:51:02 - 00:00:54:20
Nick Clason | Hybrid Ministry
place for them to just like, leave their phones in the middle.

00:00:54:23 - 00:01:11:12
Nick Clason | Hybrid Ministry
Some different pictures, some different links to different things. We even had at our church at one point in time, we had like cell phone lockers. So this is like lockers with temporary codes where you go, you put your phone in, you create your own code, and then you come back and you get it. At the end of the night, we no longer have them.

00:01:11:12 - 00:01:30:26
Nick Clason | Hybrid Ministry
I tell you why in a minute, but, that's an option that was like the most, like next level solution. But basically everybody does it. Like, you just make that the thing. Hey, everyone, put your phones here before we go on into the room for youth group. The other option, let's be honest, like one of the good things that they could be using on their phone is like the Bible app.

00:01:30:26 - 00:01:49:19
Nick Clason | Hybrid Ministry
And so if you're teaching from the Bible, you're going to give them some sort of like scripture lesson, and they're going to pull their Bibles out on their phone to read it. But then you know how phones work. That's because distraction there, over there, then playing clash clans in a minute, and they're no longer reading the Bible because you stopped reading the Bible in your lesson.

00:01:49:19 - 00:02:15:20
Nick Clason | Hybrid Ministry
And so, the solution set in two is just very simply like, provide paper Bibles, like if you want kids not on their phones and you want kids in the Bible, provide paper Bibles everywhere, all throughout your space so that there's no excuse for it and or also encourage, and even like potentially bribe and reward students who do bring their paper, Bibles to youth group to engage with Scripture in that way.

00:02:15:23 - 00:02:16:13
Nick Clason | Hybrid Ministry
The third

00:02:16:13 - 00:02:20:04
Nick Clason | Hybrid Ministry
and most effective way, in my opinion, this is more of like in a small group setting.

00:02:20:04 - 00:02:25:04
Nick Clason | Hybrid Ministry
So if you're in like a large group, room, this doesn't quite work. But in a small group setting,

00:02:25:04 - 00:02:35:27
Nick Clason | Hybrid Ministry
I'm a huge fan of the idea of a thing called a group covenant. Okay. And a group covenant is essentially something that you do at the beginning of a small group term or cycle.

00:02:36:09 - 00:02:55:12
Nick Clason | Hybrid Ministry
So you got to think about this. If you have like groups that never break for any sort of rhythm or any sort of reason, then you got to create natural kind of like start points. So, you know, beginning of the school year, maybe like beginning of the calendar year, something like that. Or in certain contexts I've worked in, we've, we had three distinct small groups cycles.

00:02:55:12 - 00:03:15:21
Nick Clason | Hybrid Ministry
So we had the fall, the winter and then the summer. And so and then each of those ran for 12 weeks at a time or whatever. And so, during the beginning section of those, you, you have a small group covenant. So you talk about rules and expectations. What's the expectation in this group for treating one another and all those types of things?

00:03:15:21 - 00:03:20:13
Nick Clason | Hybrid Ministry
However, in that the other thing that I recommend,

00:03:20:13 - 00:03:41:09
Nick Clason | Hybrid Ministry
is you ask, what are we going to do about phones? And you let the students decide, and that's more powerful than you having temporary cell phone lockers. That's more powerful than you having paper Bibles. When you let the student say, decide and dictate what's going to happen with phones, that's where the wind is found.

00:03:41:10 - 00:04:07:11
Nick Clason | Hybrid Ministry
And so you just simply ask, what are we going to do about phones? They come up with it. And I've always found that students in a group covenant setting actually make stricter rules than rules that you would probably want to make for them. And so let them decide through the avenue of a group covenant, which, by the way, is one of the things I did not see in the comments of the description, however, of that of that question.

00:04:07:11 - 00:04:24:00
Nick Clason | Hybrid Ministry
However, this is the hybrid ministry show, and so I would be remiss to not talk about the ways in which I have actually tried to use phones as an asset. And so in our student ministry, when I started here and this episode links right

00:04:24:00 - 00:04:31:26
Nick Clason | Hybrid Ministry
here, I detailed and discussed how our hybrid ministry strategy has to our growth over the last three years.

00:04:31:29 - 00:04:55:16
Nick Clason | Hybrid Ministry
And so when I got here, one of the moves we made was we went from rows to tables. That was a major decision and quite frankly, a thing that people had. Some issue with that at first. But now we do tables pretty much consistently. And whenever we take them away, people like you don't like rows anymore. So it's just funny to watch how people kind of change and transform over time.

00:04:55:18 - 00:05:21:08
Nick Clason | Hybrid Ministry
But one of the things that we're leaning into is sidekick. And so we have a poll, a QR based poll, which is one of the features of the new beta sidekick, which, by the way, if you didn't know, you can jump into co-leader or co-leader Premium plus, with code Hybrid Ministry 1001 word. They'll give you 10% off co-leader, which also gives you access to all of the sidekick stuff.

00:05:21:08 - 00:05:41:20
Nick Clason | Hybrid Ministry
And so one of the benefits and they're still kind of working out some of the kinks, about sidekick and its relationship with the legacy version. But one of the kinks or but one of the best parts about the new version, the beta version of sidekick is, the, the poll voting. And so we use that all the time.

00:05:41:20 - 00:05:59:10
Nick Clason | Hybrid Ministry
And so poll voting kids get their phone out their skin and they can vote. They can use it for games. They can use it for messages. We even use it sometimes in the pre-roll. I tell you what, I'm going to do that I'm going to link down below our sidekick set up because, it's still not all the way full proof yet.

00:05:59:12 - 00:06:09:06
Nick Clason | Hybrid Ministry
And so sometimes pro presenter is a better option. And so we actually run both on two different machines, and show you how we set that up. Link down below.

00:06:09:06 - 00:06:16:08
Nick Clason | Hybrid Ministry
Hey, quick break. Let me ask you a question. Are you still waking up every day? Is youth pastor scrambling to figure out what you need to post on your social media?

00:06:16:11 - 00:06:45:24
Nick Clason | Hybrid Ministry
Blurry dodgeball. Pick a video that your leader sent you that's a little bit pixelated, because iPhone still hasn't updated fully to RCS yet. You see, you don't need that kind of stress this fall. That's why I created this the fall seasonal social media pack for youth pastors. It is three months worth of done for you content done for you, paired with some customization so that you and your leaders and your students are the faces and the personalities on your student ministry Instagram, TikTok, and YouTube shorts feed.

00:06:45:27 - 00:07:05:24
Nick Clason | Hybrid Ministry
So here's the thing. You can grab my pack right now over on Patreon. And did you know that monthly hybrid. Here are Patreon members who only pay $4 per month and get a bonus podcast. They get this pack completely for free, so if you do the math for three months worth of social media content, it's only $12 where the pack is 1799.

00:07:05:24 - 00:07:22:24
Nick Clason | Hybrid Ministry
Either way, it is a steal for you and it will take away the stress of posting. And you can grab that pack right now and start becoming a master at social media and hybrid ministry. In your youth ministry context, rooting for you as you are crushing it this fall in your student ministry.

00:07:22:24 - 00:07:37:06
Nick Clason | Hybrid Ministry
The other thing that we use is a feature called Digital Notes, which is just a US leaning into the resource and the platform of the YouVersion Bible app, live event section that, YouVersion includes.

00:07:37:06 - 00:07:59:21
Nick Clason | Hybrid Ministry
And so we set up a YouVersion live events, reading plan. Or it's not even a reading plan necessarily, but a YouVersion live events to follow along with the notes every single week. And like I said, we sit at tables and so we have like a little placard, plastic about this big. It sits in the middle of the table and it says, follow along with this week's digital notes, and it's got a QR code.

00:07:59:28 - 00:08:27:10
Nick Clason | Hybrid Ministry
And so the QR code stays the same. But then on our QR code service generator, we turn around and we change the link to that every single week. So we change the link to the newest, iteration of the digital notes of the YouVersion, events plan. And so, they can also, you know, navigate into it and find it on the YouVersion live, section of the YouVersion events, and they can follow along.

00:08:27:10 - 00:08:49:16
Nick Clason | Hybrid Ministry
As you know, we're very like, video centric and hybrid ministry centric youth ministry. So we create thumbnails for all of our talks. And so all of our in-room talks also have the thumbnails that go at the top of the YouVersion live events plan. But the, other beautiful thing, frankly, about the YouVersion live events plan is you can link to things external.

00:08:49:16 - 00:09:10:12
Nick Clason | Hybrid Ministry
So once they're on there, you got them hooked in and you can help them follow along. You can ask them questions and they're things that they can interact with. They can highlight scripture, they can take notes. But then you can also include external links. So we have a next step like form on our website that we use. And so at the end of every single lesson we say are you ready to take a next step?

00:09:10:12 - 00:09:30:13
Nick Clason | Hybrid Ministry
Click here to let us know and it'll navigate them off to our website. And then the final piece in the YouVersion events is we include a Bible reading plan that relates to the topic of sorts. And so any single given week a student on the YouVersion live event plan, they are encouraged or asked at least if they want to take some sort of spiritual next step.

00:09:30:13 - 00:09:37:13
Nick Clason | Hybrid Ministry
And they're also fed some sort of Bible reading plan. And so I want to point that out as a way to say we have

00:09:37:13 - 00:09:55:15
Nick Clason | Hybrid Ministry
use phones and sidekick gives us a sliver of that. But our digital notes really opens up a wide avenue of ways that we can help students take next steps and be more intentional and meaningful during the lesson, so that they're using their phones to follow along with what's going on.

00:09:55:15 - 00:10:15:00
Nick Clason | Hybrid Ministry
Now, I told you I made a calculated risk with tables. I also want to let you know that phones is another calculated risk. And in fact, like one of the one of the comments on this post of the question that I'm reading said, man, just let kids have their phones, stop making it a fight. And like I tend to actually agree with that guy, but I will let you know.

00:10:15:00 - 00:10:37:01
Nick Clason | Hybrid Ministry
Like phones are still a fight and they are still a distraction. Just last week, two nights ago in our youth group, one of our leaders, one of our table leaders. So we have students that are in, senior high that are leading groups in discussions. He was playing a game on his phone, and one of our staff one up, and they said, our table leaders are allowed to play games on their phones.

00:10:37:01 - 00:10:54:01
Nick Clason | Hybrid Ministry
And he knew the answer to that was like, no. And so he had to go to that kid and say, hey, put your phone down. So if that's coming from one of our leaders, it's there's that much even trickle down to the rest of students. So, well, hear me say, what we do is not foolproof, all right. But it's a calculated risk that I'm willing to take.

00:10:54:01 - 00:11:12:15
Nick Clason | Hybrid Ministry
And one that when a student brings their friend for the first time and a mom and dad. Imagine this. Your parent, you send your kid to imagine you send your kid to a completely different denomination or different religion to go with one of their friends, and then they don't have their phones for an hour. How would you feel if you couldn't get in contact with them?

00:11:12:17 - 00:11:32:11
Nick Clason | Hybrid Ministry
You know, we're the millennial generation of of parents. We want to have contact with our children, especially if we've paid for and given them a phone. And so we try not to make that an obstacle for people to be able to come into our ministry. But again, it's a calculated risk and one that we are, used to, fighting and using.

00:11:32:11 - 00:11:48:02
Nick Clason | Hybrid Ministry
So let us know down below in the comments what you do in your youth ministry as it pertains to cell phones. And go ahead and subscribe what you see right here on the screen and check out the next question. Video. There's also here on screen. But until next time. And as always my friends, don't forget stay happy.

]]> In this episode of the Hybrid Ministry Show, we tackle the cellphone problem in youth groups and reveal a 3-step phone prevention strategy for youth ministry that actually works. Instead of fighting students for their phones, you’ll learn how youth pastors can use a variety of tools to their benefit, including how to turn phones from a distraction to an actual asset. If you’re looking for practical youth ministry tips, phone management strategies, and digital discipleship tools to keep students engaged, this episode is for you.

🍂 FALL SOCIAL MEDIA PACK
https://www.patreon.com/posts/fall-seasonal-137477671?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

🦸 HYBRID HEROES GET THE PACK FOR FREE!
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/172

LINKS
https://www.Coleader.co
CODE: HybridMinistry10

Sidekick + Pro Presenter Setup
https://www.hybridministry.xyz/articles/setup

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//VIDIQ
https://vidiq.com/hybrid

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 Phones in Youth Group
00:23 How Do you Keep Kids off Phones?
00:38 Step #1
01:24 Step #2
02:15 Step #3
04:09 Idea #1
06:09 Fall Social Media Plan
07:22 Idea #2

--------------
TRANSCRIPT
00:00:00:00 - 00:00:08:05
Nick Clason | Hybrid Ministry
In this episode, we're going to talk about my three step phone prevention strategy for youth ministry.

00:00:08:05 - 00:00:17:01
Nick Clason | Hybrid Ministry
But what I also want to show you is how I've turned phones from a distraction to an asset in our youth ministry. And frankly, it's

00:00:17:01 - 00:00:24:08
Nick Clason | Hybrid Ministry
a lot easier than fighting kids to get rid of their phones. Welcome everyone to the Hybrid Ministry Show.

00:00:24:10 - 00:00:29:05
Nick Clason | Hybrid Ministry
Well, hey, everybody, welcome to the Hybrid Ministry show. In this episode, we are answering this question.

00:00:29:05 - 00:00:34:17
Nick Clason | Hybrid Ministry
What are the ways that you have been able to keep students from being on phones during lessons and smog?

00:00:34:17 - 00:00:34:26
Nick Clason | Hybrid Ministry
Glad you

00:00:34:26 - 00:00:51:02
Nick Clason | Hybrid Ministry
asked. Here's my three step strategy. Step number one is a central parking location. Like you read the comments of this post and just about everyone has either like some charging stations solution a little like hanging basket,

00:00:51:02 - 00:00:54:20
Nick Clason | Hybrid Ministry
place for them to just like, leave their phones in the middle.

00:00:54:23 - 00:01:11:12
Nick Clason | Hybrid Ministry
Some different pictures, some different links to different things. We even had at our church at one point in time, we had like cell phone lockers. So this is like lockers with temporary codes where you go, you put your phone in, you create your own code, and then you come back and you get it. At the end of the night, we no longer have them.

00:01:11:12 - 00:01:30:26
Nick Clason | Hybrid Ministry
I tell you why in a minute, but, that's an option that was like the most, like next level solution. But basically everybody does it. Like, you just make that the thing. Hey, everyone, put your phones here before we go on into the room for youth group. The other option, let's be honest, like one of the good things that they could be using on their phone is like the Bible app.

00:01:30:26 - 00:01:49:19
Nick Clason | Hybrid Ministry
And so if you're teaching from the Bible, you're going to give them some sort of like scripture lesson, and they're going to pull their Bibles out on their phone to read it. But then you know how phones work. That's because distraction there, over there, then playing clash clans in a minute, and they're no longer reading the Bible because you stopped reading the Bible in your lesson.

00:01:49:19 - 00:02:15:20
Nick Clason | Hybrid Ministry
And so, the solution set in two is just very simply like, provide paper Bibles, like if you want kids not on their phones and you want kids in the Bible, provide paper Bibles everywhere, all throughout your space so that there's no excuse for it and or also encourage, and even like potentially bribe and reward students who do bring their paper, Bibles to youth group to engage with Scripture in that way.

00:02:15:23 - 00:02:16:13
Nick Clason | Hybrid Ministry
The third

00:02:16:13 - 00:02:20:04
Nick Clason | Hybrid Ministry
and most effective way, in my opinion, this is more of like in a small group setting.

00:02:20:04 - 00:02:25:04
Nick Clason | Hybrid Ministry
So if you're in like a large group, room, this doesn't quite work. But in a small group setting,

00:02:25:04 - 00:02:35:27
Nick Clason | Hybrid Ministry
I'm a huge fan of the idea of a thing called a group covenant. Okay. And a group covenant is essentially something that you do at the beginning of a small group term or cycle.

00:02:36:09 - 00:02:55:12
Nick Clason | Hybrid Ministry
So you got to think about this. If you have like groups that never break for any sort of rhythm or any sort of reason, then you got to create natural kind of like start points. So, you know, beginning of the school year, maybe like beginning of the calendar year, something like that. Or in certain contexts I've worked in, we've, we had three distinct small groups cycles.

00:02:55:12 - 00:03:15:21
Nick Clason | Hybrid Ministry
So we had the fall, the winter and then the summer. And so and then each of those ran for 12 weeks at a time or whatever. And so, during the beginning section of those, you, you have a small group covenant. So you talk about rules and expectations. What's the expectation in this group for treating one another and all those types of things?

00:03:15:21 - 00:03:20:13
Nick Clason | Hybrid Ministry
However, in that the other thing that I recommend,

00:03:20:13 - 00:03:41:09
Nick Clason | Hybrid Ministry
is you ask, what are we going to do about phones? And you let the students decide, and that's more powerful than you having temporary cell phone lockers. That's more powerful than you having paper Bibles. When you let the student say, decide and dictate what's going to happen with phones, that's where the wind is found.

00:03:41:10 - 00:04:07:11
Nick Clason | Hybrid Ministry
And so you just simply ask, what are we going to do about phones? They come up with it. And I've always found that students in a group covenant setting actually make stricter rules than rules that you would probably want to make for them. And so let them decide through the avenue of a group covenant, which, by the way, is one of the things I did not see in the comments of the description, however, of that of that question.

00:04:07:11 - 00:04:24:00
Nick Clason | Hybrid Ministry
However, this is the hybrid ministry show, and so I would be remiss to not talk about the ways in which I have actually tried to use phones as an asset. And so in our student ministry, when I started here and this episode links right

00:04:24:00 - 00:04:31:26
Nick Clason | Hybrid Ministry
here, I detailed and discussed how our hybrid ministry strategy has to our growth over the last three years.

00:04:31:29 - 00:04:55:16
Nick Clason | Hybrid Ministry
And so when I got here, one of the moves we made was we went from rows to tables. That was a major decision and quite frankly, a thing that people had. Some issue with that at first. But now we do tables pretty much consistently. And whenever we take them away, people like you don't like rows anymore. So it's just funny to watch how people kind of change and transform over time.

00:04:55:18 - 00:05:21:08
Nick Clason | Hybrid Ministry
But one of the things that we're leaning into is sidekick. And so we have a poll, a QR based poll, which is one of the features of the new beta sidekick, which, by the way, if you didn't know, you can jump into co-leader or co-leader Premium plus, with code Hybrid Ministry 1001 word. They'll give you 10% off co-leader, which also gives you access to all of the sidekick stuff.

00:05:21:08 - 00:05:41:20
Nick Clason | Hybrid Ministry
And so one of the benefits and they're still kind of working out some of the kinks, about sidekick and its relationship with the legacy version. But one of the kinks or but one of the best parts about the new version, the beta version of sidekick is, the, the poll voting. And so we use that all the time.

00:05:41:20 - 00:05:59:10
Nick Clason | Hybrid Ministry
And so poll voting kids get their phone out their skin and they can vote. They can use it for games. They can use it for messages. We even use it sometimes in the pre-roll. I tell you what, I'm going to do that I'm going to link down below our sidekick set up because, it's still not all the way full proof yet.

00:05:59:12 - 00:06:09:06
Nick Clason | Hybrid Ministry
And so sometimes pro presenter is a better option. And so we actually run both on two different machines, and show you how we set that up. Link down below.

00:06:09:06 - 00:06:16:08
Nick Clason | Hybrid Ministry
Hey, quick break. Let me ask you a question. Are you still waking up every day? Is youth pastor scrambling to figure out what you need to post on your social media?

00:06:16:11 - 00:06:45:24
Nick Clason | Hybrid Ministry
Blurry dodgeball. Pick a video that your leader sent you that's a little bit pixelated, because iPhone still hasn't updated fully to RCS yet. You see, you don't need that kind of stress this fall. That's why I created this the fall seasonal social media pack for youth pastors. It is three months worth of done for you content done for you, paired with some customization so that you and your leaders and your students are the faces and the personalities on your student ministry Instagram, TikTok, and YouTube shorts feed.

00:06:45:27 - 00:07:05:24
Nick Clason | Hybrid Ministry
So here's the thing. You can grab my pack right now over on Patreon. And did you know that monthly hybrid. Here are Patreon members who only pay $4 per month and get a bonus podcast. They get this pack completely for free, so if you do the math for three months worth of social media content, it's only $12 where the pack is 1799.

00:07:05:24 - 00:07:22:24
Nick Clason | Hybrid Ministry
Either way, it is a steal for you and it will take away the stress of posting. And you can grab that pack right now and start becoming a master at social media and hybrid ministry. In your youth ministry context, rooting for you as you are crushing it this fall in your student ministry.

00:07:22:24 - 00:07:37:06
Nick Clason | Hybrid Ministry
The other thing that we use is a feature called Digital Notes, which is just a US leaning into the resource and the platform of the YouVersion Bible app, live event section that, YouVersion includes.

00:07:37:06 - 00:07:59:21
Nick Clason | Hybrid Ministry
And so we set up a YouVersion live events, reading plan. Or it's not even a reading plan necessarily, but a YouVersion live events to follow along with the notes every single week. And like I said, we sit at tables and so we have like a little placard, plastic about this big. It sits in the middle of the table and it says, follow along with this week's digital notes, and it's got a QR code.

00:07:59:28 - 00:08:27:10
Nick Clason | Hybrid Ministry
And so the QR code stays the same. But then on our QR code service generator, we turn around and we change the link to that every single week. So we change the link to the newest, iteration of the digital notes of the YouVersion, events plan. And so, they can also, you know, navigate into it and find it on the YouVersion live, section of the YouVersion events, and they can follow along.

00:08:27:10 - 00:08:49:16
Nick Clason | Hybrid Ministry
As you know, we're very like, video centric and hybrid ministry centric youth ministry. So we create thumbnails for all of our talks. And so all of our in-room talks also have the thumbnails that go at the top of the YouVersion live events plan. But the, other beautiful thing, frankly, about the YouVersion live events plan is you can link to things external.

00:08:49:16 - 00:09:10:12
Nick Clason | Hybrid Ministry
So once they're on there, you got them hooked in and you can help them follow along. You can ask them questions and they're things that they can interact with. They can highlight scripture, they can take notes. But then you can also include external links. So we have a next step like form on our website that we use. And so at the end of every single lesson we say are you ready to take a next step?

00:09:10:12 - 00:09:30:13
Nick Clason | Hybrid Ministry
Click here to let us know and it'll navigate them off to our website. And then the final piece in the YouVersion events is we include a Bible reading plan that relates to the topic of sorts. And so any single given week a student on the YouVersion live event plan, they are encouraged or asked at least if they want to take some sort of spiritual next step.

00:09:30:13 - 00:09:37:13
Nick Clason | Hybrid Ministry
And they're also fed some sort of Bible reading plan. And so I want to point that out as a way to say we have

00:09:37:13 - 00:09:55:15
Nick Clason | Hybrid Ministry
use phones and sidekick gives us a sliver of that. But our digital notes really opens up a wide avenue of ways that we can help students take next steps and be more intentional and meaningful during the lesson, so that they're using their phones to follow along with what's going on.

00:09:55:15 - 00:10:15:00
Nick Clason | Hybrid Ministry
Now, I told you I made a calculated risk with tables. I also want to let you know that phones is another calculated risk. And in fact, like one of the one of the comments on this post of the question that I'm reading said, man, just let kids have their phones, stop making it a fight. And like I tend to actually agree with that guy, but I will let you know.

00:10:15:00 - 00:10:37:01
Nick Clason | Hybrid Ministry
Like phones are still a fight and they are still a distraction. Just last week, two nights ago in our youth group, one of our leaders, one of our table leaders. So we have students that are in, senior high that are leading groups in discussions. He was playing a game on his phone, and one of our staff one up, and they said, our table leaders are allowed to play games on their phones.

00:10:37:01 - 00:10:54:01
Nick Clason | Hybrid Ministry
And he knew the answer to that was like, no. And so he had to go to that kid and say, hey, put your phone down. So if that's coming from one of our leaders, it's there's that much even trickle down to the rest of students. So, well, hear me say, what we do is not foolproof, all right. But it's a calculated risk that I'm willing to take.

00:10:54:01 - 00:11:12:15
Nick Clason | Hybrid Ministry
And one that when a student brings their friend for the first time and a mom and dad. Imagine this. Your parent, you send your kid to imagine you send your kid to a completely different denomination or different religion to go with one of their friends, and then they don't have their phones for an hour. How would you feel if you couldn't get in contact with them?

00:11:12:17 - 00:11:32:11
Nick Clason | Hybrid Ministry
You know, we're the millennial generation of of parents. We want to have contact with our children, especially if we've paid for and given them a phone. And so we try not to make that an obstacle for people to be able to come into our ministry. But again, it's a calculated risk and one that we are, used to, fighting and using.

00:11:32:11 - 00:11:48:02
Nick Clason | Hybrid Ministry
So let us know down below in the comments what you do in your youth ministry as it pertains to cell phones. And go ahead and subscribe what you see right here on the screen and check out the next question. Video. There's also here on screen. But until next time. And as always my friends, don't forget stay happy.

]]> Episode 163: Event Evaluation that WORKS! How to Actually Improve Your Youth Ministry https://www.hybridministry.xyz/163 0cff7999-c380-4f27-a052-f3343a16d545 Thu, 21 Aug 2025 05:00:00 -0500 Nick Clason 163 Event Evaluation that WORKS! How to Actually Improve Your Youth Ministry full Nick Clason In this episode of the Hybrid Ministry Show, we’re unpacking a proven event evaluation strategy for youth ministry that will help you actually improve your events instead of just surviving them. Learn how to run a productive post-event debrief using a 3-question framework that works for digital and in-person debrief meetings alike. Plus, get access to a sample evaluation form, hear a big announcement, and upgrade your fall youth ministry strategy with intentional feedback tools. 10:23 no In this episode of the Hybrid Ministry Show, we’re unpacking a proven event evaluation strategy for youth ministry that will help you actually improve your events instead of just surviving them. Learn how to run a productive post-event debrief using a 3-question framework that works for digital and in-person debrief meetings alike. Plus, get access to a sample evaluation form, hear a big announcement, and upgrade your fall youth ministry strategy with intentional feedback tools. 🍩 "FREE World's Greatest Donut Event Guide" GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut DYM: https://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.html SHOW NOTES Shownotes & Transcripts https://www.hybridministry.xyz/163 ☀️ SUMMER SOCIAL MEDIA PACK https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=productsharecreator&utmcontent=join_link *🦸 HYBRID HEROS GET THE PACK FOR FREE! * https://www.patreon.com/hybridministry ✅ CHURCH COMMS DONE FOR YOU Hire me to run your church website, social media or communications! https://www.hybridministry.xyz/articles/comms 📊 [FREE] HYBRID STRATEGY GUIDE https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 📋 "PICK NICK'S BRAIN" Coaching Call https://www.hybridministry.xyz/articles/coaching 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz -------------- 🎉 FREE STUFF 🎉 We have all kinds of FREE Things that you can use in your context! The best way to pay us back is a review or a YouTube Subscribe! https://www.linktr.ee/clasonnick -------------- 🛠️TOOLS I USE THAT CAN HELP YOU! Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products //VIDIQ https://vidiq.com/hybrid //BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym //OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit -------------- 🕰️TIMECODES 00:00 Post Event Debriefs 00:25 Your Complete Fall Strategy Session 01:33 Proven Debrief Strategy 04:02 This Strategy was GENIUS!! 07:22 Your Fall Social Media Strategy is HERE! -------------- TRANSCRIPT 00:00:00:00 - 00:00:06:12 Nick Clason | Hybrid Ministry Post-event debriefs can feel like a roast session if we're not careful. That's why I recommend this 00:00:06:12 - 00:00:19:29 Nick Clason | Hybrid Ministry proven three part strategy for evaluating and making sure that your events not only get the proper evaluation that they deserve, but are even better on into the future 00:00:19:29 - 00:00:26:00 Nick Clason | Hybrid Ministry for your next year's event. Welcome, my friends, to the Hybrid Minister show. 00:00:26:00 - 00:00:29:06 Nick Clason | Hybrid Ministry Well, hey everybody, welcome to the Hybrid Minister Show. 00:00:29:07 - 00:00:57:10 Nick Clason | Hybrid Ministry I am your host, Nicolas. And in this episode, episode 163. If you want to head to the show notes with transcripts. Hybrid Ministry dot xyzzy slash 163. That would be incredible. And a subscribe while you there would also just do us wonders. But if you have been following along here on YouTube, we are in a playlist for your complete fall like strategy guide and strategy session for, not only your upcoming fall outreach event. 00:00:57:12 - 00:01:22:29 Nick Clason | Hybrid Ministry How we run outreach events. And it's all kind of been centered around like some principles for like, fall outreach and fall launches. But if you're looking for one, and one of my favorite kind of strategies is a, month long, ongoing, like, bracket style event, and I'm giving one away or I'm giving away an event guide, to one of my products over on download this ministry called the World's Greatest Donut Bracket Event. 00:01:23:01 - 00:01:42:05 Nick Clason | Hybrid Ministry We've been walking through what those nights look like, how to include and incorporate free time, how to welcome your new guests. But now that all the dust has settled, now that all of the donut madness is over, you're ready to evaluate your event. So whether you're evaluating this particular event or just any of your fall events, this is my proven three part strategy and framework. 00:01:42:05 - 00:02:06:12 Nick Clason | Hybrid Ministry And I mean, I'm just going to be honest, like you've maybe heard this before. It's not unique or original to me. I've I've used it in a couple of last churches that I've worked in. But there's a few kind of like tweaks and adaptations to it. And so you might have heard this, but the first, you know, the first question worth asking in an event evaluation debrief is what went right, like, let's celebrate the wins straight out of the gate. 00:02:06:12 - 00:02:26:05 Nick Clason | Hybrid Ministry Like, what were the wins? What were the good things? And kind of go that route. The next question that I like to do and, you know, one of the church that I worked at, we call these questions the for hopefuls, but I like to combine these next two. And so that's why it's only three, three questions because I think these two, are cousins of one another. 00:02:26:05 - 00:02:46:15 Nick Clason | Hybrid Ministry Right. And so, I like this one of, like the broken what was broken slash confusing. So, broken and confusing can kind of get, like I said, close to one another when you're kind of passing them out, you're like, oh, is this one broken? I'm not sure if that thing, that QR code was broken or if it was just confusing. 00:02:46:15 - 00:03:04:09 Nick Clason | Hybrid Ministry Right. And and maybe the Q QR code was actually broken, or maybe students just don't know what they're doing, and it made it confusing. And that's kind of how I found that question to kind of land. And so just sticking those two together really like will help you in this question right here. Here's the thing I want to encourage you, don't make this personal. 00:03:04:09 - 00:03:35:01 Nick Clason | Hybrid Ministry Don't take these things personal, but really like lean into these right here because this is how and this is where, and this is when and how and why you can make this event even better next year when you pull this thing together. Right. Like, this event becomes so much better when you take care of the broken and the confusing parts and you can really turn around, you can optimize, your next event or your next year's event or, some elements of this event that you're going to bring to, like the next Wednesday night, whatever the case might be like, but this is your chance to optimize it. 00:03:35:01 - 00:03:53:11 Nick Clason | Hybrid Ministry Perfect. It really kind of like hone it in. And then finally, this last question, what was missing? And so it could be like, you know, while we were in the middle of the event, I thought it would have been great if we had this. We didn't think of it ahead of time. But let's next year, let's let's kind of plan to make this happen now a couple different ways that you can handle debriefs. 00:03:53:11 - 00:04:11:00 Nick Clason | Hybrid Ministry And I think probably the most common is just like an in person. Right. Like you get together, you talk about it with your team and you, you know, take notes and you go off to the next one. And for major events like big events like this ones you spend maybe a lot of budget money on, I would recommend doing some sort of like in-person debrief. 00:04:11:00 - 00:04:30:21 Nick Clason | Hybrid Ministry However, if you're debriefing every single event, you're never not debriefing because let's just be honest, like, if you meet once a week in youth ministry, there's always one time a week we got to get together and get a debrief. And then if you're meeting twice a week, say Wednesday night and Sunday morning, you're also getting together another time to kind of look back at Sunday morning. 00:04:30:28 - 00:04:54:20 Nick Clason | Hybrid Ministry And what if you're meeting Sunday night then now you're meeting three different times for three different evaluations. And so it can become a lot and it can become a lot of meetings. And sometimes it's just like, man, we just got work to do. Right. And so, one of the things that my boss, has instituted is we use base camp, and he instituted this idea, and he just cause, our debriefs sometimes, we keep them all digital. 00:04:54:21 - 00:05:19:17 Nick Clason | Hybrid Ministry So it's a digital debrief. We go into base camp, into the the message board there, and he'll ask three different questions. Sometimes he'll ask, right, right. Wrong, broken, confused. Like all that. But other times he'll throw in, like a curveball or, you know, like, and I think like this question, for example, is a good example of like, missing, you know, but he'll be like, what's one thing that we could have done to really take this event over the top? 00:05:19:19 - 00:05:35:20 Nick Clason | Hybrid Ministry And so it just get your brain thinking in a little bit of a different category, though, it is probably like an answer to the missing question. But it's framed really well. That makes you like, think in a different kind of way, you know what I'm saying? So but what we'll do then is everyone on the team has to complete that digital debrief comment done when they're done. 00:05:35:22 - 00:05:51:17 Nick Clason | Hybrid Ministry And then, he'll take those and he'll, he'll archive the, the plan. So it's out of our, like, base camp. But then next year, as we're getting ready to pull that back together, he'll, he'll go grab those archive notes. Because who in the world can remember what we did a year ago, let alone a month ago? 00:05:51:17 - 00:06:16:14 Nick Clason | Hybrid Ministry All right, take those archive notes and add them to the upcoming plan. So then, when the upcoming plan is coming, we look back and say, what did we say last year? And like a great example of this is like at summer camp, people said like last, like not the most recent summer camp we did, but the one from the summer last summer, people said something small like, hey, we should have a lost and found, or we should have more trash cans. 00:06:16:16 - 00:06:33:07 Nick Clason | Hybrid Ministry And so, you know, a week or two before we went, really? Hey, let's let's look back at that. Those debrief notes were like, oh, yeah, that's right. The lost and found in the trash cans. We pull those together quick. There are small things we were going to completely forget to do them, because we were so focused on all the other kind of like things and elements of camp. 00:06:33:14 - 00:06:51:26 Nick Clason | Hybrid Ministry But we looked back at our debrief notes and those two little small things like, really help. Like I said, kind of like May made the difference, right? And so however you choose to do it, one of the words that my boss always kind of used was, we need a place to memorialize these thoughts, right? So like we say them, write them down for us. 00:06:51:26 - 00:07:21:06 Nick Clason | Hybrid Ministry It's base camp. You can use whatever kind of project management tool or software that you want to do and go ahead and take that to the races, but you should use these right? Broken slash confusing and missing. Use them in your next event evaluation. And here's the thing. If you go ahead and download my donate, event guide, come back to this episode or check this episode out right after your event is over so that you can really, truly lean in to, these questions and make your event as good as it can be, on and off into the future. 00:07:21:06 - 00:07:38:22 Nick Clason | Hybrid Ministry Now, here's the thing. All of this has been ramping up. This is a this has been focused on one night, right? One night of like a big event, one night of like bring your friends. And you know, we talked about in the first episode, but the the spiritual CPR strategy. So cultivate and then plant and then reap. That's a cultivate event. 00:07:38:22 - 00:08:06:18 Nick Clason | Hybrid Ministry That's a cultivate night. How do you then carry on that momentum on into the next coming weeks? One of the elements, one of the small slivers component, but one that I really think has been super huge in our student ministry around, reaching, frankly, reaching more students, and reaching more lost students in an effort to be, both like planting seeds of like, spirituality as well as just like having fun is, is through using, the means of social media. 00:08:06:18 - 00:08:26:08 Nick Clason | Hybrid Ministry And so obviously, here I am. It's a hybrid ministry podcast. You probably saw that one coming, but that's been a hugely beneficial and hugely big piece in our overall strategy. And it's become one of our primary evangelism mechanisms. And next week I am dropping the fall seasonal social media pack. Now here's how this is going to work next Thursday. 00:08:26:08 - 00:08:47:29 Nick Clason | Hybrid Ministry If you're subscribed, you're going to get it as soon as it drops. It's over on my Patreon. So is Patreon.com slash hybrid ministry. And over there there is a tier of podcast, a bonus weekly podcast where I'm just detailing an outline, all of my events, and all of our Wednesday nights, our programing, what's going well, what we're doing on social media, moves are making changes that we got going on. 00:08:47:29 - 00:09:03:13 Nick Clason | Hybrid Ministry Here's the thing. This week at time of of filming that one, this episode drops. So at time of filming, my boss actually just submitted his resignation. So I'm actually stepping into a new role and I'm stepping into a new seat. And so I'm going to have the opportunity to share some of that with you. And I'm really excited. 00:09:03:13 - 00:09:34:06 Nick Clason | Hybrid Ministry But that podcast that patrons hear is $4 per month. Now, here's the thing. The seasonal social media pack is like 1799, and it is meant to last for three months. So if you do the math, you actually come out ahead on the, on the tier. And so what I would recommend right now, if you're listening to this week leading into launch, go over to Patreon, give me the $4 per month, getting in on that tier, and then you will get everything in the store, not just this upcoming seasonal pack, but you can grab the summer pack. 00:09:34:13 - 00:10:02:02 Nick Clason | Hybrid Ministry And then, on Thursday, you can grab the fall pack, and there's actually a free week trial there, for you to check it out. So click the link down below. Become what we call a hybrid hero at that $4 per month tier. So excited to do that. And we're going to be dropping not only that pack next week and kind of walking through what that is, but then we're also going to start looking at how can you build and create a social media team within the the gathering in your in your context as is, that's fully and completely run by teenagers? 00:10:02:02 - 00:10:19:10 Nick Clason | Hybrid Ministry I'm going to walk you how we did it and how you can do it in your youth ministry to reach students, but also create momentum for your students that are attending your church in person as well. So once again, thank you guys so much for being here. I hope you found this episode helpful. If you did like it, subscribe, share with the friend. 00:10:19:10 - 00:10:23:15 Nick Clason | Hybrid Ministry But until next time and as always, don't forget to stay hybrid. youth ministry, event evaluation, youth ministry strategy, post-event debrief, youth group events, church event planning, ministry improvement, digital ministry, hybrid ministry, youth pastor tools, ministry evaluation form, fall ministry planning, student ministry, youth event feedback, youth group planning, youth ministry ideas, ministry checklist, church leadership, event debrief questions, what worked what broke what was missing, next gen ministry, youth ministry resources, volunteer training In this episode of the Hybrid Ministry Show, we’re unpacking a proven event evaluation strategy for youth ministry that will help you actually improve your events instead of just surviving them. Learn how to run a productive post-event debrief using a 3-question framework that works for digital and in-person debrief meetings alike. Plus, get access to a sample evaluation form, hear a big announcement, and upgrade your fall youth ministry strategy with intentional feedback tools.

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut
DYM: https://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.html

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/163

☀️ SUMMER SOCIAL MEDIA PACK
https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=productshare_creator&utm_content=join_link

*🦸 HYBRID HEROS GET THE PACK FOR FREE! *
https://www.patreon.com/hybridministry

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
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📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//VIDIQ
https://vidiq.com/hybrid

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 Post Event Debriefs
00:25 Your Complete Fall Strategy Session
01:33 Proven Debrief Strategy
04:02 This Strategy was GENIUS!!
07:22 Your Fall Social Media Strategy is HERE!

--------------
TRANSCRIPT
00:00:00:00 - 00:00:06:12
Nick Clason | Hybrid Ministry
Post-event debriefs can feel like a roast session if we're not careful. That's why I recommend this

00:00:06:12 - 00:00:19:29
Nick Clason | Hybrid Ministry
proven three part strategy for evaluating and making sure that your events not only get the proper evaluation that they deserve, but are even better on into the future

00:00:19:29 - 00:00:26:00
Nick Clason | Hybrid Ministry
for your next year's event. Welcome, my friends, to the Hybrid Minister show.

00:00:26:00 - 00:00:29:06
Nick Clason | Hybrid Ministry
Well, hey everybody, welcome to the Hybrid Minister Show.

00:00:29:07 - 00:00:57:10
Nick Clason | Hybrid Ministry
I am your host, Nicolas. And in this episode, episode 163. If you want to head to the show notes with transcripts. Hybrid Ministry dot xyzzy slash 163. That would be incredible. And a subscribe while you there would also just do us wonders. But if you have been following along here on YouTube, we are in a playlist for your complete fall like strategy guide and strategy session for, not only your upcoming fall outreach event.

00:00:57:12 - 00:01:22:29
Nick Clason | Hybrid Ministry
How we run outreach events. And it's all kind of been centered around like some principles for like, fall outreach and fall launches. But if you're looking for one, and one of my favorite kind of strategies is a, month long, ongoing, like, bracket style event, and I'm giving one away or I'm giving away an event guide, to one of my products over on download this ministry called the World's Greatest Donut Bracket Event.

00:01:23:01 - 00:01:42:05
Nick Clason | Hybrid Ministry
We've been walking through what those nights look like, how to include and incorporate free time, how to welcome your new guests. But now that all the dust has settled, now that all of the donut madness is over, you're ready to evaluate your event. So whether you're evaluating this particular event or just any of your fall events, this is my proven three part strategy and framework.

00:01:42:05 - 00:02:06:12
Nick Clason | Hybrid Ministry
And I mean, I'm just going to be honest, like you've maybe heard this before. It's not unique or original to me. I've I've used it in a couple of last churches that I've worked in. But there's a few kind of like tweaks and adaptations to it. And so you might have heard this, but the first, you know, the first question worth asking in an event evaluation debrief is what went right, like, let's celebrate the wins straight out of the gate.

00:02:06:12 - 00:02:26:05
Nick Clason | Hybrid Ministry
Like, what were the wins? What were the good things? And kind of go that route. The next question that I like to do and, you know, one of the church that I worked at, we call these questions the for hopefuls, but I like to combine these next two. And so that's why it's only three, three questions because I think these two, are cousins of one another.

00:02:26:05 - 00:02:46:15
Nick Clason | Hybrid Ministry
Right. And so, I like this one of, like the broken what was broken slash confusing. So, broken and confusing can kind of get, like I said, close to one another when you're kind of passing them out, you're like, oh, is this one broken? I'm not sure if that thing, that QR code was broken or if it was just confusing.

00:02:46:15 - 00:03:04:09
Nick Clason | Hybrid Ministry
Right. And and maybe the Q QR code was actually broken, or maybe students just don't know what they're doing, and it made it confusing. And that's kind of how I found that question to kind of land. And so just sticking those two together really like will help you in this question right here. Here's the thing I want to encourage you, don't make this personal.

00:03:04:09 - 00:03:35:01
Nick Clason | Hybrid Ministry
Don't take these things personal, but really like lean into these right here because this is how and this is where, and this is when and how and why you can make this event even better next year when you pull this thing together. Right. Like, this event becomes so much better when you take care of the broken and the confusing parts and you can really turn around, you can optimize, your next event or your next year's event or, some elements of this event that you're going to bring to, like the next Wednesday night, whatever the case might be like, but this is your chance to optimize it.

00:03:35:01 - 00:03:53:11
Nick Clason | Hybrid Ministry
Perfect. It really kind of like hone it in. And then finally, this last question, what was missing? And so it could be like, you know, while we were in the middle of the event, I thought it would have been great if we had this. We didn't think of it ahead of time. But let's next year, let's let's kind of plan to make this happen now a couple different ways that you can handle debriefs.

00:03:53:11 - 00:04:11:00
Nick Clason | Hybrid Ministry
And I think probably the most common is just like an in person. Right. Like you get together, you talk about it with your team and you, you know, take notes and you go off to the next one. And for major events like big events like this ones you spend maybe a lot of budget money on, I would recommend doing some sort of like in-person debrief.

00:04:11:00 - 00:04:30:21
Nick Clason | Hybrid Ministry
However, if you're debriefing every single event, you're never not debriefing because let's just be honest, like, if you meet once a week in youth ministry, there's always one time a week we got to get together and get a debrief. And then if you're meeting twice a week, say Wednesday night and Sunday morning, you're also getting together another time to kind of look back at Sunday morning.

00:04:30:28 - 00:04:54:20
Nick Clason | Hybrid Ministry
And what if you're meeting Sunday night then now you're meeting three different times for three different evaluations. And so it can become a lot and it can become a lot of meetings. And sometimes it's just like, man, we just got work to do. Right. And so, one of the things that my boss, has instituted is we use base camp, and he instituted this idea, and he just cause, our debriefs sometimes, we keep them all digital.

00:04:54:21 - 00:05:19:17
Nick Clason | Hybrid Ministry
So it's a digital debrief. We go into base camp, into the the message board there, and he'll ask three different questions. Sometimes he'll ask, right, right. Wrong, broken, confused. Like all that. But other times he'll throw in, like a curveball or, you know, like, and I think like this question, for example, is a good example of like, missing, you know, but he'll be like, what's one thing that we could have done to really take this event over the top?

00:05:19:19 - 00:05:35:20
Nick Clason | Hybrid Ministry
And so it just get your brain thinking in a little bit of a different category, though, it is probably like an answer to the missing question. But it's framed really well. That makes you like, think in a different kind of way, you know what I'm saying? So but what we'll do then is everyone on the team has to complete that digital debrief comment done when they're done.

00:05:35:22 - 00:05:51:17
Nick Clason | Hybrid Ministry
And then, he'll take those and he'll, he'll archive the, the plan. So it's out of our, like, base camp. But then next year, as we're getting ready to pull that back together, he'll, he'll go grab those archive notes. Because who in the world can remember what we did a year ago, let alone a month ago?

00:05:51:17 - 00:06:16:14
Nick Clason | Hybrid Ministry
All right, take those archive notes and add them to the upcoming plan. So then, when the upcoming plan is coming, we look back and say, what did we say last year? And like a great example of this is like at summer camp, people said like last, like not the most recent summer camp we did, but the one from the summer last summer, people said something small like, hey, we should have a lost and found, or we should have more trash cans.

00:06:16:16 - 00:06:33:07
Nick Clason | Hybrid Ministry
And so, you know, a week or two before we went, really? Hey, let's let's look back at that. Those debrief notes were like, oh, yeah, that's right. The lost and found in the trash cans. We pull those together quick. There are small things we were going to completely forget to do them, because we were so focused on all the other kind of like things and elements of camp.

00:06:33:14 - 00:06:51:26
Nick Clason | Hybrid Ministry
But we looked back at our debrief notes and those two little small things like, really help. Like I said, kind of like May made the difference, right? And so however you choose to do it, one of the words that my boss always kind of used was, we need a place to memorialize these thoughts, right? So like we say them, write them down for us.

00:06:51:26 - 00:07:21:06
Nick Clason | Hybrid Ministry
It's base camp. You can use whatever kind of project management tool or software that you want to do and go ahead and take that to the races, but you should use these right? Broken slash confusing and missing. Use them in your next event evaluation. And here's the thing. If you go ahead and download my donate, event guide, come back to this episode or check this episode out right after your event is over so that you can really, truly lean in to, these questions and make your event as good as it can be, on and off into the future.

00:07:21:06 - 00:07:38:22
Nick Clason | Hybrid Ministry
Now, here's the thing. All of this has been ramping up. This is a this has been focused on one night, right? One night of like a big event, one night of like bring your friends. And you know, we talked about in the first episode, but the the spiritual CPR strategy. So cultivate and then plant and then reap. That's a cultivate event.

00:07:38:22 - 00:08:06:18
Nick Clason | Hybrid Ministry
That's a cultivate night. How do you then carry on that momentum on into the next coming weeks? One of the elements, one of the small slivers component, but one that I really think has been super huge in our student ministry around, reaching, frankly, reaching more students, and reaching more lost students in an effort to be, both like planting seeds of like, spirituality as well as just like having fun is, is through using, the means of social media.

00:08:06:18 - 00:08:26:08
Nick Clason | Hybrid Ministry
And so obviously, here I am. It's a hybrid ministry podcast. You probably saw that one coming, but that's been a hugely beneficial and hugely big piece in our overall strategy. And it's become one of our primary evangelism mechanisms. And next week I am dropping the fall seasonal social media pack. Now here's how this is going to work next Thursday.

00:08:26:08 - 00:08:47:29
Nick Clason | Hybrid Ministry
If you're subscribed, you're going to get it as soon as it drops. It's over on my Patreon. So is Patreon.com slash hybrid ministry. And over there there is a tier of podcast, a bonus weekly podcast where I'm just detailing an outline, all of my events, and all of our Wednesday nights, our programing, what's going well, what we're doing on social media, moves are making changes that we got going on.

00:08:47:29 - 00:09:03:13
Nick Clason | Hybrid Ministry
Here's the thing. This week at time of of filming that one, this episode drops. So at time of filming, my boss actually just submitted his resignation. So I'm actually stepping into a new role and I'm stepping into a new seat. And so I'm going to have the opportunity to share some of that with you. And I'm really excited.

00:09:03:13 - 00:09:34:06
Nick Clason | Hybrid Ministry
But that podcast that patrons hear is $4 per month. Now, here's the thing. The seasonal social media pack is like 1799, and it is meant to last for three months. So if you do the math, you actually come out ahead on the, on the tier. And so what I would recommend right now, if you're listening to this week leading into launch, go over to Patreon, give me the $4 per month, getting in on that tier, and then you will get everything in the store, not just this upcoming seasonal pack, but you can grab the summer pack.

00:09:34:13 - 00:10:02:02
Nick Clason | Hybrid Ministry
And then, on Thursday, you can grab the fall pack, and there's actually a free week trial there, for you to check it out. So click the link down below. Become what we call a hybrid hero at that $4 per month tier. So excited to do that. And we're going to be dropping not only that pack next week and kind of walking through what that is, but then we're also going to start looking at how can you build and create a social media team within the the gathering in your in your context as is, that's fully and completely run by teenagers?

00:10:02:02 - 00:10:19:10
Nick Clason | Hybrid Ministry
I'm going to walk you how we did it and how you can do it in your youth ministry to reach students, but also create momentum for your students that are attending your church in person as well. So once again, thank you guys so much for being here. I hope you found this episode helpful. If you did like it, subscribe, share with the friend.

00:10:19:10 - 00:10:23:15
Nick Clason | Hybrid Ministry
But until next time and as always, don't forget to stay hybrid.

]]> In this episode of the Hybrid Ministry Show, we’re unpacking a proven event evaluation strategy for youth ministry that will help you actually improve your events instead of just surviving them. Learn how to run a productive post-event debrief using a 3-question framework that works for digital and in-person debrief meetings alike. Plus, get access to a sample evaluation form, hear a big announcement, and upgrade your fall youth ministry strategy with intentional feedback tools.

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut
DYM: https://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.html

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/163

☀️ SUMMER SOCIAL MEDIA PACK
https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=productshare_creator&utm_content=join_link

*🦸 HYBRID HEROS GET THE PACK FOR FREE! *
https://www.patreon.com/hybridministry

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//VIDIQ
https://vidiq.com/hybrid

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 Post Event Debriefs
00:25 Your Complete Fall Strategy Session
01:33 Proven Debrief Strategy
04:02 This Strategy was GENIUS!!
07:22 Your Fall Social Media Strategy is HERE!

--------------
TRANSCRIPT
00:00:00:00 - 00:00:06:12
Nick Clason | Hybrid Ministry
Post-event debriefs can feel like a roast session if we're not careful. That's why I recommend this

00:00:06:12 - 00:00:19:29
Nick Clason | Hybrid Ministry
proven three part strategy for evaluating and making sure that your events not only get the proper evaluation that they deserve, but are even better on into the future

00:00:19:29 - 00:00:26:00
Nick Clason | Hybrid Ministry
for your next year's event. Welcome, my friends, to the Hybrid Minister show.

00:00:26:00 - 00:00:29:06
Nick Clason | Hybrid Ministry
Well, hey everybody, welcome to the Hybrid Minister Show.

00:00:29:07 - 00:00:57:10
Nick Clason | Hybrid Ministry
I am your host, Nicolas. And in this episode, episode 163. If you want to head to the show notes with transcripts. Hybrid Ministry dot xyzzy slash 163. That would be incredible. And a subscribe while you there would also just do us wonders. But if you have been following along here on YouTube, we are in a playlist for your complete fall like strategy guide and strategy session for, not only your upcoming fall outreach event.

00:00:57:12 - 00:01:22:29
Nick Clason | Hybrid Ministry
How we run outreach events. And it's all kind of been centered around like some principles for like, fall outreach and fall launches. But if you're looking for one, and one of my favorite kind of strategies is a, month long, ongoing, like, bracket style event, and I'm giving one away or I'm giving away an event guide, to one of my products over on download this ministry called the World's Greatest Donut Bracket Event.

00:01:23:01 - 00:01:42:05
Nick Clason | Hybrid Ministry
We've been walking through what those nights look like, how to include and incorporate free time, how to welcome your new guests. But now that all the dust has settled, now that all of the donut madness is over, you're ready to evaluate your event. So whether you're evaluating this particular event or just any of your fall events, this is my proven three part strategy and framework.

00:01:42:05 - 00:02:06:12
Nick Clason | Hybrid Ministry
And I mean, I'm just going to be honest, like you've maybe heard this before. It's not unique or original to me. I've I've used it in a couple of last churches that I've worked in. But there's a few kind of like tweaks and adaptations to it. And so you might have heard this, but the first, you know, the first question worth asking in an event evaluation debrief is what went right, like, let's celebrate the wins straight out of the gate.

00:02:06:12 - 00:02:26:05
Nick Clason | Hybrid Ministry
Like, what were the wins? What were the good things? And kind of go that route. The next question that I like to do and, you know, one of the church that I worked at, we call these questions the for hopefuls, but I like to combine these next two. And so that's why it's only three, three questions because I think these two, are cousins of one another.

00:02:26:05 - 00:02:46:15
Nick Clason | Hybrid Ministry
Right. And so, I like this one of, like the broken what was broken slash confusing. So, broken and confusing can kind of get, like I said, close to one another when you're kind of passing them out, you're like, oh, is this one broken? I'm not sure if that thing, that QR code was broken or if it was just confusing.

00:02:46:15 - 00:03:04:09
Nick Clason | Hybrid Ministry
Right. And and maybe the Q QR code was actually broken, or maybe students just don't know what they're doing, and it made it confusing. And that's kind of how I found that question to kind of land. And so just sticking those two together really like will help you in this question right here. Here's the thing I want to encourage you, don't make this personal.

00:03:04:09 - 00:03:35:01
Nick Clason | Hybrid Ministry
Don't take these things personal, but really like lean into these right here because this is how and this is where, and this is when and how and why you can make this event even better next year when you pull this thing together. Right. Like, this event becomes so much better when you take care of the broken and the confusing parts and you can really turn around, you can optimize, your next event or your next year's event or, some elements of this event that you're going to bring to, like the next Wednesday night, whatever the case might be like, but this is your chance to optimize it.

00:03:35:01 - 00:03:53:11
Nick Clason | Hybrid Ministry
Perfect. It really kind of like hone it in. And then finally, this last question, what was missing? And so it could be like, you know, while we were in the middle of the event, I thought it would have been great if we had this. We didn't think of it ahead of time. But let's next year, let's let's kind of plan to make this happen now a couple different ways that you can handle debriefs.

00:03:53:11 - 00:04:11:00
Nick Clason | Hybrid Ministry
And I think probably the most common is just like an in person. Right. Like you get together, you talk about it with your team and you, you know, take notes and you go off to the next one. And for major events like big events like this ones you spend maybe a lot of budget money on, I would recommend doing some sort of like in-person debrief.

00:04:11:00 - 00:04:30:21
Nick Clason | Hybrid Ministry
However, if you're debriefing every single event, you're never not debriefing because let's just be honest, like, if you meet once a week in youth ministry, there's always one time a week we got to get together and get a debrief. And then if you're meeting twice a week, say Wednesday night and Sunday morning, you're also getting together another time to kind of look back at Sunday morning.

00:04:30:28 - 00:04:54:20
Nick Clason | Hybrid Ministry
And what if you're meeting Sunday night then now you're meeting three different times for three different evaluations. And so it can become a lot and it can become a lot of meetings. And sometimes it's just like, man, we just got work to do. Right. And so, one of the things that my boss, has instituted is we use base camp, and he instituted this idea, and he just cause, our debriefs sometimes, we keep them all digital.

00:04:54:21 - 00:05:19:17
Nick Clason | Hybrid Ministry
So it's a digital debrief. We go into base camp, into the the message board there, and he'll ask three different questions. Sometimes he'll ask, right, right. Wrong, broken, confused. Like all that. But other times he'll throw in, like a curveball or, you know, like, and I think like this question, for example, is a good example of like, missing, you know, but he'll be like, what's one thing that we could have done to really take this event over the top?

00:05:19:19 - 00:05:35:20
Nick Clason | Hybrid Ministry
And so it just get your brain thinking in a little bit of a different category, though, it is probably like an answer to the missing question. But it's framed really well. That makes you like, think in a different kind of way, you know what I'm saying? So but what we'll do then is everyone on the team has to complete that digital debrief comment done when they're done.

00:05:35:22 - 00:05:51:17
Nick Clason | Hybrid Ministry
And then, he'll take those and he'll, he'll archive the, the plan. So it's out of our, like, base camp. But then next year, as we're getting ready to pull that back together, he'll, he'll go grab those archive notes. Because who in the world can remember what we did a year ago, let alone a month ago?

00:05:51:17 - 00:06:16:14
Nick Clason | Hybrid Ministry
All right, take those archive notes and add them to the upcoming plan. So then, when the upcoming plan is coming, we look back and say, what did we say last year? And like a great example of this is like at summer camp, people said like last, like not the most recent summer camp we did, but the one from the summer last summer, people said something small like, hey, we should have a lost and found, or we should have more trash cans.

00:06:16:16 - 00:06:33:07
Nick Clason | Hybrid Ministry
And so, you know, a week or two before we went, really? Hey, let's let's look back at that. Those debrief notes were like, oh, yeah, that's right. The lost and found in the trash cans. We pull those together quick. There are small things we were going to completely forget to do them, because we were so focused on all the other kind of like things and elements of camp.

00:06:33:14 - 00:06:51:26
Nick Clason | Hybrid Ministry
But we looked back at our debrief notes and those two little small things like, really help. Like I said, kind of like May made the difference, right? And so however you choose to do it, one of the words that my boss always kind of used was, we need a place to memorialize these thoughts, right? So like we say them, write them down for us.

00:06:51:26 - 00:07:21:06
Nick Clason | Hybrid Ministry
It's base camp. You can use whatever kind of project management tool or software that you want to do and go ahead and take that to the races, but you should use these right? Broken slash confusing and missing. Use them in your next event evaluation. And here's the thing. If you go ahead and download my donate, event guide, come back to this episode or check this episode out right after your event is over so that you can really, truly lean in to, these questions and make your event as good as it can be, on and off into the future.

00:07:21:06 - 00:07:38:22
Nick Clason | Hybrid Ministry
Now, here's the thing. All of this has been ramping up. This is a this has been focused on one night, right? One night of like a big event, one night of like bring your friends. And you know, we talked about in the first episode, but the the spiritual CPR strategy. So cultivate and then plant and then reap. That's a cultivate event.

00:07:38:22 - 00:08:06:18
Nick Clason | Hybrid Ministry
That's a cultivate night. How do you then carry on that momentum on into the next coming weeks? One of the elements, one of the small slivers component, but one that I really think has been super huge in our student ministry around, reaching, frankly, reaching more students, and reaching more lost students in an effort to be, both like planting seeds of like, spirituality as well as just like having fun is, is through using, the means of social media.

00:08:06:18 - 00:08:26:08
Nick Clason | Hybrid Ministry
And so obviously, here I am. It's a hybrid ministry podcast. You probably saw that one coming, but that's been a hugely beneficial and hugely big piece in our overall strategy. And it's become one of our primary evangelism mechanisms. And next week I am dropping the fall seasonal social media pack. Now here's how this is going to work next Thursday.

00:08:26:08 - 00:08:47:29
Nick Clason | Hybrid Ministry
If you're subscribed, you're going to get it as soon as it drops. It's over on my Patreon. So is Patreon.com slash hybrid ministry. And over there there is a tier of podcast, a bonus weekly podcast where I'm just detailing an outline, all of my events, and all of our Wednesday nights, our programing, what's going well, what we're doing on social media, moves are making changes that we got going on.

00:08:47:29 - 00:09:03:13
Nick Clason | Hybrid Ministry
Here's the thing. This week at time of of filming that one, this episode drops. So at time of filming, my boss actually just submitted his resignation. So I'm actually stepping into a new role and I'm stepping into a new seat. And so I'm going to have the opportunity to share some of that with you. And I'm really excited.

00:09:03:13 - 00:09:34:06
Nick Clason | Hybrid Ministry
But that podcast that patrons hear is $4 per month. Now, here's the thing. The seasonal social media pack is like 1799, and it is meant to last for three months. So if you do the math, you actually come out ahead on the, on the tier. And so what I would recommend right now, if you're listening to this week leading into launch, go over to Patreon, give me the $4 per month, getting in on that tier, and then you will get everything in the store, not just this upcoming seasonal pack, but you can grab the summer pack.

00:09:34:13 - 00:10:02:02
Nick Clason | Hybrid Ministry
And then, on Thursday, you can grab the fall pack, and there's actually a free week trial there, for you to check it out. So click the link down below. Become what we call a hybrid hero at that $4 per month tier. So excited to do that. And we're going to be dropping not only that pack next week and kind of walking through what that is, but then we're also going to start looking at how can you build and create a social media team within the the gathering in your in your context as is, that's fully and completely run by teenagers?

00:10:02:02 - 00:10:19:10
Nick Clason | Hybrid Ministry
I'm going to walk you how we did it and how you can do it in your youth ministry to reach students, but also create momentum for your students that are attending your church in person as well. So once again, thank you guys so much for being here. I hope you found this episode helpful. If you did like it, subscribe, share with the friend.

00:10:19:10 - 00:10:23:15
Nick Clason | Hybrid Ministry
But until next time and as always, don't forget to stay hybrid.

]]> Episode 157: What’s Better for Ministry? Done-for-You or Custom Social Media https://www.hybridministry.xyz/157 a097d85f-8b0a-44c3-ab60-54705c7ae142 Thu, 10 Jul 2025 05:00:00 -0500 Nick Clason 157 What’s Better for Ministry? Done-for-You or Custom Social Media full Nick Clason Nick Clason breaks down the battle between Done-for-You and custom church social media—and why your ministry might need both. Discover how a hybrid ministry strategy saves time and amplifies your church’s voice. This episode unpacks it all and points you to the ☀️SUMMER Social Pack—the perfect combo of polish and personalization. 8:51 no Nick Clason breaks down the battle between Done-for-You and custom church social media—and why your ministry might need both. Discover how a hybrid ministry strategy saves time and amplifies your church’s voice. This episode unpacks it all and points you to the ☀️SUMMER Social Pack—the perfect combo of polish and personalization. ☀️ SUMMER SOCIAL MEDIA PACK https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=productsharecreator&utmcontent=join_link *🦸 HYBRID HEROS GET THE PACK FOR FREE! * https://www.patreon.com/hybridministry SHOW NOTES Shownotes & Transcripts https://www.hybridministry.xyz/157 ✅ CHURCH COMMS DONE FOR YOU Hire me to run your church website, social media or communications! https://www.hybridministry.xyz/articles/comms 📊 [FREE] HYBRID STRATEGY GUIDE https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book 📋 "PICK NICK'S BRAIN" Coaching Call https://www.hybridministry.xyz/articles/coaching 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz -------------- 🎉 FREE STUFF 🎉 We have all kinds of FREE Things that you can use in your context! The best way to pay us back is a review or a YouTube Subscribe! https://www.linktr.ee/clasonnick -------------- 🛠️TOOLS I USE THAT CAN HELP YOU! Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products //VIDIQ https://vidiq.com/hybrid //BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym //OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit -------------- 🕰️TIMECODES 00:00 Done vs Custom Social Media 00:19 The Tension Filled Debate 00:51 Custom - Pros & Cons 03:39 Done for You - Pros & Cons -------------- TRANSCRIPT 00;00;00;04 - 00;00;29;18 Nick Clason | Hybrid Ministry Let's settle the debate that has been splitting up church staff rooms for years. No, I'm not talking about oat milk or regular milk in your lattes. I'm talking about done for you. Social media versus custom social media. Let's check it out. So let's break it down. DIY or custom social media is just simply better. Like, it's like eating organic. 00;00;29;18 - 00;00;55;08 Nick Clason | Hybrid Ministry Like, you know, it's better. You know, it's good for you. You know, it's what you should do. However, as you also probably know, it takes so much longer. And that's what leads us to then pivot back into the done for you. Because it's simple. It's easy and it's done for you. So let's break these two things down. So what are the pros of doing a custom social media? 00;00;55;10 - 00;01;29;02 Nick Clason | Hybrid Ministry One with your name, your face, your personality? Well, the first thing is obviously it's tailored for your people. It can be tailored for your people because you're their pastor. You know what they like. You know who they are. You know what they need, and so you can create that for them on your social media feed. The other thing, like we talked about in the episode linked right here, is that it showcases your voice through a series of what Hubspot's trends report is calling Micro Connections. 00;01;29;08 - 00;01;50;12 Nick Clason | Hybrid Ministry Your voice becomes what people kind of gravity hate towards and are used to seeing on your social media. You want your voice and you want your face. And you got to think, if you're a pastor at a church, there's already an element to you, or there's already an element to your church where your people are familiar with your pastor's voice. 00;01;50;12 - 00;02;19;21 Nick Clason | Hybrid Ministry And so why should your social media not continue to be an extension of that online? And then the last piece, of course, is that it has the opportunity to engage authentically. We're like a done for you or like a custom thing for you. Like doesn't quite have that as much as because it's just a bunch of rote, static graphics that were done and can be used on anyone's social feeds, across any church, in any part of the world, or any part of the country. 00;02;19;23 - 00;02;37;24 Nick Clason | Hybrid Ministry And while the graphics look amazing and maybe even better than what you can pull together, it's not really you. And you don't have the opportunity to then reach through that and engage authentically with your people, which is one of the problems, in my opinion as well, of doing something that is like a done for you, which we'll get to in just a second. 00;02;37;26 - 00;03;02;17 Nick Clason | Hybrid Ministry However, the cons of like a custom social media feeds is it takes hours. And secondly, it also requires skill like you need typically a staff person who knows what they're doing. In my experience, a lot of pastors, a lot of church, ministry people, they don't have that skill or they don't have it yet. And so they don't hop in to learn that skill and therefore they just shy away from it. 00;03;02;17 - 00;03;27;06 Nick Clason | Hybrid Ministry Which I get, like, we don't like to kind of put ourselves out there into new and sort of like uncharted territory. There is another thing out there that, let's just be honest, like, people feel this pressure to try and compete with every other big church in the country. Like, you can't be elevation and that's okay, right? It's not necessarily a bad thing that your church isn't the biggest, greatest, sleekest, best looking church. 00;03;27;06 - 00;03;50;11 Nick Clason | Hybrid Ministry Like it's okay that you're not. You can't be them. And, no one's expecting that of you. We just want you to be you. So let's move on then, and talk about the pros and the cons of done for you. Done for you is like ordering DoorDash, right? It's convenient, it's simple, it's easy. And best of all, there's no messy dishes to clean up. 00;03;50;11 - 00;04;09;10 Nick Clason | Hybrid Ministry You get all of the goodness and none of the work that has to go with it. So let's talk about the pros of done for you. First of all, and probably most obvious is that it saves you time. Like, you know, you're busy and this gives you a solution to your busyness to still remain active on social media. 00;04;09;13 - 00;04;42;11 Nick Clason | Hybrid Ministry Secondly, you you look your feed looks more polished, like you have professional designers and professional graphic artists doing these done for you. Social packs. And so therefore you can lean into their expertise and you can just post their things. And then lastly, it helps you stay consistent because if you take over a fully custom social media strategy, you know that like eventually the week of VBS is going to hit, which is what I'm right in the middle of right now and I'm exhausted. 00;04;42;15 - 00;05;01;07 Nick Clason | Hybrid Ministry Or you got summer camp, or you got a missions trip, and social media falls back to the back burner because you weren't able to stay consistent while you were on social media. So those are some of the pros of having done for you. It saves you time, it looks polished and it helps you stay consistent. But the cons what are some of the cons. 00;05;01;07 - 00;05;22;04 Nick Clason | Hybrid Ministry Well, it's going to feel cookie cutter right. Again, if they can do it for this church and your church, they can do it for a hundred other churches. The other thing is it definitely lacks your church's flavor like it's not your church on social media. It's some graphic designer in a lab who cooked it up hours away. And that's your on now on your church's social feed. 00;05;22;04 - 00;05;41;11 Nick Clason | Hybrid Ministry Like that's not really who you are. You're just borrowing something that someone made somewhere else. And then the last part is like, you gotta be honest. Like you might still have to tweak it a little bit. Like there might still be some things that don't exactly fit your church or your church's culture. And so therefore when you post it, captions whatever. 00;05;41;11 - 00;06;01;23 Nick Clason | Hybrid Ministry Like you have to tweak some of it because it might not fit your exact vibe. What they gave you. And so there's still a little bit of work to do. So let's what's better? Like let's land it once and for all. Let's settle the debate done for you versus custom. What if I told you that you didn't have to choose? 00;06;01;24 - 00;06;27;21 Nick Clason | Hybrid Ministry Yeah that's right, because I actually made for churches and for youth pastors the summer seasonal social media pact for this exact reason. It helps you stay consistent. It creates a social media posting calendar. Half of the packs are done for you like they're ones that work. They're sleek, they're modern, they look the part and you can just download them and post them and go and not think anything of them. 00;06;27;21 - 00;06;47;23 Nick Clason | Hybrid Ministry The other half of them are custom for you. So yes, a little bit more work, but I've tried to take the like all of the work that you're going to have to really do out of it. There are scripts. I just read the thing and do it direct into your camera. There are graphics just overlay the graphics. You look like a pro, but it's still you. 00;06;47;23 - 00;07;17;21 Nick Clason | Hybrid Ministry It's still your church. It's still your people on your church, social media feed. All of those things are all in that, like, custom for you. And then I have a posting calendar so you can follow that in an effort to stay consistent. And so that if you do that, you won't fall off the wagon when it becomes a busy week, when it becomes VBS week, when you go off to summer camp, your social media will still have something regularly being posted to it three times per week, which is what what I recommend. 00;07;17;23 - 00;07;39;01 Nick Clason | Hybrid Ministry And if you download this pack and post at that rhythm of three times per week, it will get you through the months of June, July and August. And I get it. You're watching this video, this podcast dropped in the middle of July. You can grab it now and cram all in, because coming up in just a couple of weeks is going to be our full social media pack. 00;07;39;01 - 00;08;01;19 Nick Clason | Hybrid Ministry And if you didn't know this members to my Patreon who get a bonus weekly podcast already for $4 per month, they get this pack as a part of their membership tier. So join get the bonus podcast where we're talking all things hybrid ministry. We're talking all things creative youth ministry programing. You'll get that delivered to your podcast catcher every single Monday morning without fail. 00;08;01;21 - 00;08;23;06 Nick Clason | Hybrid Ministry And every single time we drop a seasonal social media pack, it is yours for free and is yours for the taking. I would love to have you check those things out. They are made for you and this is just to hopefully help make your life easier. It really is an entire summer social media hybrid strategy locked and loaded. 00;08;23;06 - 00;08;47;25 Nick Clason | Hybrid Ministry It's what I do in my church every single week, and I just want to help you win in your youth ministry. So skip the burn up. Skip the Canva at 9 p.m. on every single Sunday night, heading on into your week, and grab the best of both worlds with the summer seasonal social media pack. It is linked down below and let your summer get scroll worthy. 00;08;47;25 - 00;08;51;12 Nick Clason | Hybrid Ministry And as always, don't forget my friends to stay hybrid. Nick Clason, Hybrid Ministry, Church Communications Tips, church social media, youth ministry strategy, done for you content, DIY social media, church marketing, ministry social media tips, digital discipleship, social media for churches, content creation for churches, church engagement, online ministry tools, summer church content, hybrid church, church growth tips, ministry content ideas, church reels strategy, social media ministry Nick Clason breaks down the battle between Done-for-You and custom church social media—and why your ministry might need both. Discover how a hybrid ministry strategy saves time and amplifies your church’s voice. This episode unpacks it all and points you to the ☀️SUMMER Social Pack—the perfect combo of polish and personalization.

☀️ SUMMER SOCIAL MEDIA PACK
https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=productshare_creator&utm_content=join_link

*🦸 HYBRID HEROS GET THE PACK FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/157

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//VIDIQ
https://vidiq.com/hybrid

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 Done vs Custom Social Media
00:19 The Tension Filled Debate
00:51 Custom - Pros & Cons
03:39 Done for You - Pros & Cons

--------------
TRANSCRIPT
00;00;00;04 - 00;00;29;18
Nick Clason | Hybrid Ministry
Let's settle the debate that has been splitting up church staff rooms for years. No, I'm not talking about oat milk or regular milk in your lattes. I'm talking about done for you. Social media versus custom social media. Let's check it out. So let's break it down. DIY or custom social media is just simply better. Like, it's like eating organic.

00;00;29;18 - 00;00;55;08
Nick Clason | Hybrid Ministry
Like, you know, it's better. You know, it's good for you. You know, it's what you should do. However, as you also probably know, it takes so much longer. And that's what leads us to then pivot back into the done for you. Because it's simple. It's easy and it's done for you. So let's break these two things down. So what are the pros of doing a custom social media?

00;00;55;10 - 00;01;29;02
Nick Clason | Hybrid Ministry
One with your name, your face, your personality? Well, the first thing is obviously it's tailored for your people. It can be tailored for your people because you're their pastor. You know what they like. You know who they are. You know what they need, and so you can create that for them on your social media feed. The other thing, like we talked about in the episode linked right here, is that it showcases your voice through a series of what Hubspot's trends report is calling Micro Connections.

00;01;29;08 - 00;01;50;12
Nick Clason | Hybrid Ministry
Your voice becomes what people kind of gravity hate towards and are used to seeing on your social media. You want your voice and you want your face. And you got to think, if you're a pastor at a church, there's already an element to you, or there's already an element to your church where your people are familiar with your pastor's voice.

00;01;50;12 - 00;02;19;21
Nick Clason | Hybrid Ministry
And so why should your social media not continue to be an extension of that online? And then the last piece, of course, is that it has the opportunity to engage authentically. We're like a done for you or like a custom thing for you. Like doesn't quite have that as much as because it's just a bunch of rote, static graphics that were done and can be used on anyone's social feeds, across any church, in any part of the world, or any part of the country.

00;02;19;23 - 00;02;37;24
Nick Clason | Hybrid Ministry
And while the graphics look amazing and maybe even better than what you can pull together, it's not really you. And you don't have the opportunity to then reach through that and engage authentically with your people, which is one of the problems, in my opinion as well, of doing something that is like a done for you, which we'll get to in just a second.

00;02;37;26 - 00;03;02;17
Nick Clason | Hybrid Ministry
However, the cons of like a custom social media feeds is it takes hours. And secondly, it also requires skill like you need typically a staff person who knows what they're doing. In my experience, a lot of pastors, a lot of church, ministry people, they don't have that skill or they don't have it yet. And so they don't hop in to learn that skill and therefore they just shy away from it.

00;03;02;17 - 00;03;27;06
Nick Clason | Hybrid Ministry
Which I get, like, we don't like to kind of put ourselves out there into new and sort of like uncharted territory. There is another thing out there that, let's just be honest, like, people feel this pressure to try and compete with every other big church in the country. Like, you can't be elevation and that's okay, right? It's not necessarily a bad thing that your church isn't the biggest, greatest, sleekest, best looking church.

00;03;27;06 - 00;03;50;11
Nick Clason | Hybrid Ministry
Like it's okay that you're not. You can't be them. And, no one's expecting that of you. We just want you to be you. So let's move on then, and talk about the pros and the cons of done for you. Done for you is like ordering DoorDash, right? It's convenient, it's simple, it's easy. And best of all, there's no messy dishes to clean up.

00;03;50;11 - 00;04;09;10
Nick Clason | Hybrid Ministry
You get all of the goodness and none of the work that has to go with it. So let's talk about the pros of done for you. First of all, and probably most obvious is that it saves you time. Like, you know, you're busy and this gives you a solution to your busyness to still remain active on social media.

00;04;09;13 - 00;04;42;11
Nick Clason | Hybrid Ministry
Secondly, you you look your feed looks more polished, like you have professional designers and professional graphic artists doing these done for you. Social packs. And so therefore you can lean into their expertise and you can just post their things. And then lastly, it helps you stay consistent because if you take over a fully custom social media strategy, you know that like eventually the week of VBS is going to hit, which is what I'm right in the middle of right now and I'm exhausted.

00;04;42;15 - 00;05;01;07
Nick Clason | Hybrid Ministry
Or you got summer camp, or you got a missions trip, and social media falls back to the back burner because you weren't able to stay consistent while you were on social media. So those are some of the pros of having done for you. It saves you time, it looks polished and it helps you stay consistent. But the cons what are some of the cons.

00;05;01;07 - 00;05;22;04
Nick Clason | Hybrid Ministry
Well, it's going to feel cookie cutter right. Again, if they can do it for this church and your church, they can do it for a hundred other churches. The other thing is it definitely lacks your church's flavor like it's not your church on social media. It's some graphic designer in a lab who cooked it up hours away. And that's your on now on your church's social feed.

00;05;22;04 - 00;05;41;11
Nick Clason | Hybrid Ministry
Like that's not really who you are. You're just borrowing something that someone made somewhere else. And then the last part is like, you gotta be honest. Like you might still have to tweak it a little bit. Like there might still be some things that don't exactly fit your church or your church's culture. And so therefore when you post it, captions whatever.

00;05;41;11 - 00;06;01;23
Nick Clason | Hybrid Ministry
Like you have to tweak some of it because it might not fit your exact vibe. What they gave you. And so there's still a little bit of work to do. So let's what's better? Like let's land it once and for all. Let's settle the debate done for you versus custom. What if I told you that you didn't have to choose?

00;06;01;24 - 00;06;27;21
Nick Clason | Hybrid Ministry
Yeah that's right, because I actually made for churches and for youth pastors the summer seasonal social media pact for this exact reason. It helps you stay consistent. It creates a social media posting calendar. Half of the packs are done for you like they're ones that work. They're sleek, they're modern, they look the part and you can just download them and post them and go and not think anything of them.

00;06;27;21 - 00;06;47;23
Nick Clason | Hybrid Ministry
The other half of them are custom for you. So yes, a little bit more work, but I've tried to take the like all of the work that you're going to have to really do out of it. There are scripts. I just read the thing and do it direct into your camera. There are graphics just overlay the graphics. You look like a pro, but it's still you.

00;06;47;23 - 00;07;17;21
Nick Clason | Hybrid Ministry
It's still your church. It's still your people on your church, social media feed. All of those things are all in that, like, custom for you. And then I have a posting calendar so you can follow that in an effort to stay consistent. And so that if you do that, you won't fall off the wagon when it becomes a busy week, when it becomes VBS week, when you go off to summer camp, your social media will still have something regularly being posted to it three times per week, which is what what I recommend.

00;07;17;23 - 00;07;39;01
Nick Clason | Hybrid Ministry
And if you download this pack and post at that rhythm of three times per week, it will get you through the months of June, July and August. And I get it. You're watching this video, this podcast dropped in the middle of July. You can grab it now and cram all in, because coming up in just a couple of weeks is going to be our full social media pack.

00;07;39;01 - 00;08;01;19
Nick Clason | Hybrid Ministry
And if you didn't know this members to my Patreon who get a bonus weekly podcast already for $4 per month, they get this pack as a part of their membership tier. So join get the bonus podcast where we're talking all things hybrid ministry. We're talking all things creative youth ministry programing. You'll get that delivered to your podcast catcher every single Monday morning without fail.

00;08;01;21 - 00;08;23;06
Nick Clason | Hybrid Ministry
And every single time we drop a seasonal social media pack, it is yours for free and is yours for the taking. I would love to have you check those things out. They are made for you and this is just to hopefully help make your life easier. It really is an entire summer social media hybrid strategy locked and loaded.

00;08;23;06 - 00;08;47;25
Nick Clason | Hybrid Ministry
It's what I do in my church every single week, and I just want to help you win in your youth ministry. So skip the burn up. Skip the Canva at 9 p.m. on every single Sunday night, heading on into your week, and grab the best of both worlds with the summer seasonal social media pack. It is linked down below and let your summer get scroll worthy.

00;08;47;25 - 00;08;51;12
Nick Clason | Hybrid Ministry
And as always, don't forget my friends to stay hybrid.

]]> Nick Clason breaks down the battle between Done-for-You and custom church social media—and why your ministry might need both. Discover how a hybrid ministry strategy saves time and amplifies your church’s voice. This episode unpacks it all and points you to the ☀️SUMMER Social Pack—the perfect combo of polish and personalization.

☀️ SUMMER SOCIAL MEDIA PACK
https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=productshare_creator&utm_content=join_link

*🦸 HYBRID HEROS GET THE PACK FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/157

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//VIDIQ
https://vidiq.com/hybrid

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 Done vs Custom Social Media
00:19 The Tension Filled Debate
00:51 Custom - Pros & Cons
03:39 Done for You - Pros & Cons

--------------
TRANSCRIPT
00;00;00;04 - 00;00;29;18
Nick Clason | Hybrid Ministry
Let's settle the debate that has been splitting up church staff rooms for years. No, I'm not talking about oat milk or regular milk in your lattes. I'm talking about done for you. Social media versus custom social media. Let's check it out. So let's break it down. DIY or custom social media is just simply better. Like, it's like eating organic.

00;00;29;18 - 00;00;55;08
Nick Clason | Hybrid Ministry
Like, you know, it's better. You know, it's good for you. You know, it's what you should do. However, as you also probably know, it takes so much longer. And that's what leads us to then pivot back into the done for you. Because it's simple. It's easy and it's done for you. So let's break these two things down. So what are the pros of doing a custom social media?

00;00;55;10 - 00;01;29;02
Nick Clason | Hybrid Ministry
One with your name, your face, your personality? Well, the first thing is obviously it's tailored for your people. It can be tailored for your people because you're their pastor. You know what they like. You know who they are. You know what they need, and so you can create that for them on your social media feed. The other thing, like we talked about in the episode linked right here, is that it showcases your voice through a series of what Hubspot's trends report is calling Micro Connections.

00;01;29;08 - 00;01;50;12
Nick Clason | Hybrid Ministry
Your voice becomes what people kind of gravity hate towards and are used to seeing on your social media. You want your voice and you want your face. And you got to think, if you're a pastor at a church, there's already an element to you, or there's already an element to your church where your people are familiar with your pastor's voice.

00;01;50;12 - 00;02;19;21
Nick Clason | Hybrid Ministry
And so why should your social media not continue to be an extension of that online? And then the last piece, of course, is that it has the opportunity to engage authentically. We're like a done for you or like a custom thing for you. Like doesn't quite have that as much as because it's just a bunch of rote, static graphics that were done and can be used on anyone's social feeds, across any church, in any part of the world, or any part of the country.

00;02;19;23 - 00;02;37;24
Nick Clason | Hybrid Ministry
And while the graphics look amazing and maybe even better than what you can pull together, it's not really you. And you don't have the opportunity to then reach through that and engage authentically with your people, which is one of the problems, in my opinion as well, of doing something that is like a done for you, which we'll get to in just a second.

00;02;37;26 - 00;03;02;17
Nick Clason | Hybrid Ministry
However, the cons of like a custom social media feeds is it takes hours. And secondly, it also requires skill like you need typically a staff person who knows what they're doing. In my experience, a lot of pastors, a lot of church, ministry people, they don't have that skill or they don't have it yet. And so they don't hop in to learn that skill and therefore they just shy away from it.

00;03;02;17 - 00;03;27;06
Nick Clason | Hybrid Ministry
Which I get, like, we don't like to kind of put ourselves out there into new and sort of like uncharted territory. There is another thing out there that, let's just be honest, like, people feel this pressure to try and compete with every other big church in the country. Like, you can't be elevation and that's okay, right? It's not necessarily a bad thing that your church isn't the biggest, greatest, sleekest, best looking church.

00;03;27;06 - 00;03;50;11
Nick Clason | Hybrid Ministry
Like it's okay that you're not. You can't be them. And, no one's expecting that of you. We just want you to be you. So let's move on then, and talk about the pros and the cons of done for you. Done for you is like ordering DoorDash, right? It's convenient, it's simple, it's easy. And best of all, there's no messy dishes to clean up.

00;03;50;11 - 00;04;09;10
Nick Clason | Hybrid Ministry
You get all of the goodness and none of the work that has to go with it. So let's talk about the pros of done for you. First of all, and probably most obvious is that it saves you time. Like, you know, you're busy and this gives you a solution to your busyness to still remain active on social media.

00;04;09;13 - 00;04;42;11
Nick Clason | Hybrid Ministry
Secondly, you you look your feed looks more polished, like you have professional designers and professional graphic artists doing these done for you. Social packs. And so therefore you can lean into their expertise and you can just post their things. And then lastly, it helps you stay consistent because if you take over a fully custom social media strategy, you know that like eventually the week of VBS is going to hit, which is what I'm right in the middle of right now and I'm exhausted.

00;04;42;15 - 00;05;01;07
Nick Clason | Hybrid Ministry
Or you got summer camp, or you got a missions trip, and social media falls back to the back burner because you weren't able to stay consistent while you were on social media. So those are some of the pros of having done for you. It saves you time, it looks polished and it helps you stay consistent. But the cons what are some of the cons.

00;05;01;07 - 00;05;22;04
Nick Clason | Hybrid Ministry
Well, it's going to feel cookie cutter right. Again, if they can do it for this church and your church, they can do it for a hundred other churches. The other thing is it definitely lacks your church's flavor like it's not your church on social media. It's some graphic designer in a lab who cooked it up hours away. And that's your on now on your church's social feed.

00;05;22;04 - 00;05;41;11
Nick Clason | Hybrid Ministry
Like that's not really who you are. You're just borrowing something that someone made somewhere else. And then the last part is like, you gotta be honest. Like you might still have to tweak it a little bit. Like there might still be some things that don't exactly fit your church or your church's culture. And so therefore when you post it, captions whatever.

00;05;41;11 - 00;06;01;23
Nick Clason | Hybrid Ministry
Like you have to tweak some of it because it might not fit your exact vibe. What they gave you. And so there's still a little bit of work to do. So let's what's better? Like let's land it once and for all. Let's settle the debate done for you versus custom. What if I told you that you didn't have to choose?

00;06;01;24 - 00;06;27;21
Nick Clason | Hybrid Ministry
Yeah that's right, because I actually made for churches and for youth pastors the summer seasonal social media pact for this exact reason. It helps you stay consistent. It creates a social media posting calendar. Half of the packs are done for you like they're ones that work. They're sleek, they're modern, they look the part and you can just download them and post them and go and not think anything of them.

00;06;27;21 - 00;06;47;23
Nick Clason | Hybrid Ministry
The other half of them are custom for you. So yes, a little bit more work, but I've tried to take the like all of the work that you're going to have to really do out of it. There are scripts. I just read the thing and do it direct into your camera. There are graphics just overlay the graphics. You look like a pro, but it's still you.

00;06;47;23 - 00;07;17;21
Nick Clason | Hybrid Ministry
It's still your church. It's still your people on your church, social media feed. All of those things are all in that, like, custom for you. And then I have a posting calendar so you can follow that in an effort to stay consistent. And so that if you do that, you won't fall off the wagon when it becomes a busy week, when it becomes VBS week, when you go off to summer camp, your social media will still have something regularly being posted to it three times per week, which is what what I recommend.

00;07;17;23 - 00;07;39;01
Nick Clason | Hybrid Ministry
And if you download this pack and post at that rhythm of three times per week, it will get you through the months of June, July and August. And I get it. You're watching this video, this podcast dropped in the middle of July. You can grab it now and cram all in, because coming up in just a couple of weeks is going to be our full social media pack.

00;07;39;01 - 00;08;01;19
Nick Clason | Hybrid Ministry
And if you didn't know this members to my Patreon who get a bonus weekly podcast already for $4 per month, they get this pack as a part of their membership tier. So join get the bonus podcast where we're talking all things hybrid ministry. We're talking all things creative youth ministry programing. You'll get that delivered to your podcast catcher every single Monday morning without fail.

00;08;01;21 - 00;08;23;06
Nick Clason | Hybrid Ministry
And every single time we drop a seasonal social media pack, it is yours for free and is yours for the taking. I would love to have you check those things out. They are made for you and this is just to hopefully help make your life easier. It really is an entire summer social media hybrid strategy locked and loaded.

00;08;23;06 - 00;08;47;25
Nick Clason | Hybrid Ministry
It's what I do in my church every single week, and I just want to help you win in your youth ministry. So skip the burn up. Skip the Canva at 9 p.m. on every single Sunday night, heading on into your week, and grab the best of both worlds with the summer seasonal social media pack. It is linked down below and let your summer get scroll worthy.

00;08;47;25 - 00;08;51;12
Nick Clason | Hybrid Ministry
And as always, don't forget my friends to stay hybrid.

]]> Episode 140: Social Media that [ACTUALLY] Works | Engage Don’t Broadcast https://www.hybridministry.xyz/140 3815c12b-3eeb-46b4-be2b-c534d7f60b8c Thu, 13 Mar 2025 04:00:00 -0500 Nick Clason 140 Social Media that [ACTUALLY] Works | Engage Don’t Broadcast full Nick Clason Struggling to make social media actually work for your youth ministry or overall church? In this episode, we’re breaking down a 3-step strategy to move from just broadcasting announcements to real engagement that inspires and connects. If your social feed is just a wall of static graphics, it’s time to rethink your approach—let’s build a social media presence that truly makes an impact! 14:12 no 🦸BECOME A HYBRID HERO patreon.com/hybridministry ✅ CHURCH COMMUNICATIONS DONE FOR YOU https://www.hybridministry.xyz/articles/comms ====================================== DESCRIPTION Struggling to make social media actually work for your youth ministry or overall church? In this episode, we’re breaking down a 3-step strategy to move from just broadcasting announcements to real engagement that inspires and connects. If your social feed is just a wall of static graphics, it’s time to rethink your approach—let’s build a social media presence that truly makes an impact! 📓 SHOWNOTES http://www.hybridministry.xyz/140 PLAYLIST https://www.youtube.com/watch?v=4NBW-9fOP4&list=PLngXlSr64YaIUQ25aqwTI5_iga2uAe0c //DYM LIVE STREAM https://www.youtube.com/live/9EMnJc05ln8?si=-Ivo6HMSdhFu-7AI //NUCLEUS https://www.nucleus.church //CHURCH COMMUNICATIONS DONE FOR YOU https://www.hybridministry.xyz/articles/comms //HYBRID STRATEGY GUIDE https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book //STUDIO EPISODE https://www.hybridministry.xyz/articles/studio //BECOME A HYBRID HERO patreon.com/hybridministry 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz -------------- 🎉 FREE STUFF 🎉 We have all kinds of FREE Things that you can use in your context! The best way to pay us back is a review or a YouTube Subscribe! https://www.linktr.ee/clasonnick -------------- 🛠️TOOLS I USE THAT CAN HELP YOU! Some of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products VIDIQ https://vidiq.com/hybrid BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit //SIDEKICK SETUP GUIDE https://www.hybridministry.xyz/articles/setup ⌚TIMECODES 00:00 Is your Church Social Media on Life Support? 01:50 Stop Ignoring Digital Ministry 04:17 Step #1 06:23 Step #2 09:43 Step #3 TRANSCRIPT 00:00:00:00 - 00:00:02:24 Nick Clason | Hybrid Ministry Is your social media account 00:00:02:24 - 00:00:03:06 Nick Clason | Hybrid Ministry on 00:00:03:06 - 00:00:10:17 Nick Clason | Hybrid Ministry life support, like just a bunch of pre downloaded graphics or things that you've made in Canva? 00:00:10:17 - 00:00:28:26 Nick Clason | Hybrid Ministry If it is, rest assured you're probably in the majority of other youth workers or even church communications social media managers who know that there's more for social, but you just don't have the capacity or the bandwidth or maybe the desire to take it to that next level. 00:00:28:26 - 00:00:58:19 Nick Clason | Hybrid Ministry But in this video I want to do is I want to help you take your social media from broadcasting a message to engaging the message and in the video playlists that we've been currently in, linked right here at the top of the screen. If you're watching here on YouTube, we've been talking about communicating in your church, communicating with better church announcements, and one of the key elements and areas I think a lot of churches wrongfully default to is posting their announcements to social media. 00:00:58:21 - 00:01:26:06 Nick Clason | Hybrid Ministry And that's where you just broadcasting about you. But I want to shift your strategy to engagement. Social media's invention. Social media is existence. Its best existence is not for information transfer. However, it is a good spot for inspiration along with entertainment. So give me a like if you've ever had your social media account look like this that you're seeing here on screen, if you're watching on YouTube or give me a sub if 00:01:26:06 - 00:01:26:20 Nick Clason | Hybrid Ministry these 00:01:27:00 - 00:01:35:10 Nick Clason | Hybrid Ministry announcement based posts have actually returned and yielded good results for you, the fact is, it probably have it. 00:01:35:10 - 00:01:44:13 Nick Clason | Hybrid Ministry And that's why in this video, I want to lay out my three step social media strategy. And as always, here in the hybrid Ministry show, there are 00:01:44:13 - 00:01:45:11 Nick Clason | Hybrid Ministry chapters 00:01:45:11 - 00:01:56:29 Nick Clason | Hybrid Ministry linked down below. Welcome everyone to the Hybrid Ministry show flavor. Welcome back to the Hybrid Ministry Show. If you and I haven't had a chance to meet yet, my name is Nick Clayson. 00:01:57:02 - 00:02:26:09 Nick Clason | Hybrid Ministry I've been in youth ministry for 14 years, and I've always known and seen the importance of a social or a digital media existence and a present presence. However, Covid really, really ushered that in. And as sort of a result of what Covid did, not only like around me, but in me, I decided like, man, I really like I see churches going a certain direction up and down a certain path and like, I want to be a voice that has something to say about it. 00:02:26:09 - 00:02:40:11 Nick Clason | Hybrid Ministry And interestingly enough, I was on a livestream not too long ago. If you want to go check it out with, download Youth Ministry. And Josh was like, why are you the guy we're talking to you? And I said, it's interesting because I just started recording videos in 00:02:40:11 - 00:02:40:21 Nick Clason | Hybrid Ministry my guest 00:02:40:21 - 00:02:41:05 Nick Clason | Hybrid Ministry bedroom 00:02:41:05 - 00:02:47:13 Nick Clason | Hybrid Ministry early in the morning, and, here I am now on a live stream answering more questions to other people. 00:02:47:13 - 00:03:16:21 Nick Clason | Hybrid Ministry And it but it was because I was so passionate about this idea of social and digital media. And so, I don't think that when we're just posting announcements that we're doing, first of all, any service to our social platforms, to the algorithms, nor are we really serving our audience, especially on social in a, discovery era where people, stumble upon accounts that they've never seen before. 00:03:16:24 - 00:03:29:27 Nick Clason | Hybrid Ministry But your Canva graphic for the chili cook off, that's only getting a handful of likes that that's not being discovered by anybody new, nor even probably your current church 00:03:29:27 - 00:03:30:12 Nick Clason | Hybrid Ministry members. 00:03:30:12 - 00:03:30:21 Nick Clason | Hybrid Ministry And so 00:03:30:21 - 00:03:43:20 Nick Clason | Hybrid Ministry you really just making double the amount of work for you. And we've been discussing that in the last three videos about more effective communication, where I laid out better communication strategies for all churches and youth ministries. 00:03:43:27 - 00:03:55:27 Nick Clason | Hybrid Ministry But in this video, what I want to do is I want to say, okay, so if that's what you're supposed to do, if you're supposed to kind of leaning on email and leaning on your website and leaning on social for inspiration and entertainment, 00:03:55:27 - 00:03:56:09 Nick Clason | Hybrid Ministry what 00:03:56:21 - 00:03:58:22 Nick Clason | Hybrid Ministry exactly should you be posting? 00:03:58:22 - 00:04:03:26 Nick Clason | Hybrid Ministry I'm glad you have three steps for everyone and their social media is is, three steps. 00:04:03:26 - 00:04:21:00 Nick Clason | Hybrid Ministry Social media checklist. Step number one is make sure that your website is up to date. I've said that in every single video so far that we've been in this playlist. And it's true because when you take away social as an avenue for announcements or when you 00:04:21:00 - 00:04:21:15 Nick Clason | Hybrid Ministry reduce 00:04:21:15 - 00:04:21:24 Nick Clason | Hybrid Ministry your amount 00:04:21:24 - 00:04:30:07 Nick Clason | Hybrid Ministry of stage announcements, there's still has to be a full bodied, one stop, robust shop for your church people to fall to. 00:04:30:07 - 00:04:49:02 Nick Clason | Hybrid Ministry And I think the best spot for that is your church website. And the first video we talked about the difference between Netflix TV and cable TV. And so when your website is a great spot, it can be a Netflix type location, an on demand type location rather than 00:04:49:02 - 00:04:52:06 Nick Clason | Hybrid Ministry hopefully they see the graphic that has the info on social media. 00:04:52:06 - 00:05:18:25 Nick Clason | Hybrid Ministry Hopefully they they saved the email that you sent with the registration link. Hopefully there just have a photograph or you know, whatever the the audio version of that is memory from your staged announcement to do exactly what you want them to do in that moment. And if any people don't have those things, they're just in deep trouble. However, if you have a great website, none of those things matter as much, at least on the information side, right? 00:05:18:25 - 00:05:42:28 Nick Clason | Hybrid Ministry You can still inspire them with the stage announcement. You can still be witty on social media and you can still send a awesome email, but your website is the place where they can go to for that. That information that they really need to download and also move toward action them. And so as we've been talking about, I can actually if that's something anyone's interested in, I can actually do that for you. 00:05:42:28 - 00:06:04:22 Nick Clason | Hybrid Ministry I can build a website for you one time, or you can kind of contact me to just come on and and run that on an ongoing basis, as well as even potentially we can explore what it looked like for me to run that plus your social media. But step number one, regardless of if it's me, regardless of if you use groups, which I recommend your website, just very simply needs to be up to date. 00:06:04:22 - 00:06:27:07 Nick Clason | Hybrid Ministry I don't care what you use, I don't care who you use, I don't care how you get there, but make sure your website is good and thorough and up to date. Okay, that's the first step in the social media strategy process. Let's move on here to step number two. So your website kind of being up to date, that sort of satisfies the first check in the process. 00:06:27:07 - 00:06:30:17 Nick Clason | Hybrid Ministry And that also makes what I'm going to recommend here on 00:06:30:17 - 00:06:44:04 Nick Clason | Hybrid Ministry social, which is the second step here. The second step is you kind of want to become enamored with shorts, reels, TikTok style videos, because when your website is good, 00:06:44:04 - 00:06:44:17 Nick Clason | Hybrid Ministry you don't 00:06:44:17 - 00:06:44:28 Nick Clason | Hybrid Ministry have to 00:06:44:28 - 00:06:54:10 Nick Clason | Hybrid Ministry worry about the information. So now you can leave that behind and you can now move ahead towards the era that social is really made for and meant for. 00:06:54:10 - 00:06:58:26 Nick Clason | Hybrid Ministry And so, quick hit trip, quick hit, quick trip down 00:06:58:26 - 00:06:59:29 Nick Clason | Hybrid Ministry history, 00:06:59:29 - 00:07:00:25 Nick Clason | Hybrid Ministry memory lane 00:07:00:25 - 00:07:21:00 Nick Clason | Hybrid Ministry 2020 TikTok ushered in this new era of of social called the Discovery ERA. It was made popular with an app called TikTok. It is now banned in the United States of America, at least in the App Store right now. But TikTok brought in this brand new style and archetype of video. 00:07:21:00 - 00:07:25:29 Nick Clason | Hybrid Ministry In fact, it was so popular that not even four years later, according to 00:07:25:29 - 00:07:33:26 Nick Clason | Hybrid Ministry video, 90% of the internet's traffic is found on short form, vertical based video. 00:07:33:26 - 00:07:34:20 Nick Clason | Hybrid Ministry Because 00:07:34:20 - 00:07:49:15 Nick Clason | Hybrid Ministry every other platform then was trying to catch up and keep up with this brand new one called TikTok shorts. Reels. Facebook has Instagram has YouTube has some and even other like places like, Twitter. 00:07:49:15 - 00:07:51:08 Nick Clason | Hybrid Ministry If you're even on there, it'll it'll 00:07:51:08 - 00:08:08:01 Nick Clason | Hybrid Ministry be on a video, you'll be watching video and it'll auto scroll to the next one. They even built in the scrolling type functionality. And there's a couple pieces of relevant things with it. First of all, it's video based and it's short and it's quippy and it's fun. But secondly, like I said earlier, it said discover re era. 00:08:08:07 - 00:08:37:02 Nick Clason | Hybrid Ministry If you jump on Reels on Instagram, if you jump on your TikTok for you page more than I think 90% of the I believe that's the stat of the videos that you're served are from people that you've never actually even met. And so that's good news for you and I. As churches and youth ministries, we can get on to other people's for you pages without buying their attention or without having them have to follow or subscribe or or know about our channel. 00:08:37:05 - 00:09:02:09 Nick Clason | Hybrid Ministry The key is producing good content. And so step one website. Step two start focusing on good shorts, which is why I've created down below my hybrid strategy. Got it will not only lay out my plan and what I do in my student ministry, but it will also give you different ideas and types of content that you can use for your social media and for your shorts, you know? 00:09:02:09 - 00:09:21:20 Nick Clason | Hybrid Ministry But like in our student ministry, I post ten different pieces of content, every single week. And it's all different. Kind of like styles of content. And so if you'd like more info on that, you definitely hop down and grab my free strategy guide. It will lay out how we do it, what we do, and how we capture it, how we batch record. 00:09:21:20 - 00:09:25:13 Nick Clason | Hybrid Ministry I also talked about it in my live stream, a lot of different videos on my 00:09:25:13 - 00:09:38:21 Nick Clason | Hybrid Ministry channel. We'll kind of unpack it. And so I'm not going to, you know, bog you down with that info here on this video, but go, go check it out. Go subscribe. Go listen to some more podcasts and we'll get you covered on what exactly we do. 00:09:38:23 - 00:09:39:28 Nick Clason | Hybrid Ministry Moving on to 00:09:39:28 - 00:10:05:16 Nick Clason | Hybrid Ministry step number three then is shorts are great, and if you don't have any capacity and you need to stop there and, and, you know, bolster your strategy and bolster your infrastructure to make that happen. And by all means do that. But then step three, the eye on the prize for all churches and youth ministries is you want your long form primary teaching content posted to YouTube. 00:10:05:18 - 00:10:18:01 Nick Clason | Hybrid Ministry 90% of teenagers, according to Pew Research, are on YouTube, and so generation Z and Generation Alpha are landing in and making YouTube home. In 00:10:18:01 - 00:10:18:11 Nick Clason | Hybrid Ministry fact, 00:10:18:11 - 00:10:18:25 Nick Clason | Hybrid Ministry according to 00:10:18:25 - 00:10:40:20 Nick Clason | Hybrid Ministry a book called Meet Gen Alpha by Mccrindle and Fell, they said that YouTube is actually supplanting Google as the number one primary search engine for Generation Alpha. And so you want to be on YouTube, and if you're running your church, social media for, you're like overall church, you probably have some measure, some version of a live stream. 00:10:40:20 - 00:11:13:28 Nick Clason | Hybrid Ministry That's great. Put that on YouTube. If your equipment is good and working, then great. Put that on YouTube. In student ministry, if you have the ability to do that, then go ahead and put that on YouTube and anywhere else you want to put it. But you definitely have to make sure that you put it on YouTube. And then if you don't have anything, which my strategy guide will lay out exactly how we do this in our environment and in our setting, we don't have any live stream equipment, so we actually sit down before the message several weeks ahead of time, pre-record our message using like a teleprompter. 00:11:13:28 - 00:11:33:14 Nick Clason | Hybrid Ministry And, we've built out like a full studio, so like, I can have all that stuff linked down below. You can check out my studio episode, and you can buy any of the stuff that we have that might be helpful for you. And I also have a Patreon where I'm talking about how I implement my hybrid strategy in my, environment every single week. 00:11:33:14 - 00:11:43:13 Nick Clason | Hybrid Ministry And that podcast is $4 a month. It's one extra bonus podcast per week. Plus, literally, I think I throw in a freebie almost every single week. So 00:11:43:13 - 00:11:52:12 Nick Clason | Hybrid Ministry I believe that that podcast is a very nominal fee for a lot. A lot of value. And so if you want to kind of go all in on this hybrid strategy, I would recommend that. 00:11:52:14 - 00:12:16:08 Nick Clason | Hybrid Ministry But we sit down, we pre-record it, and then we post those to YouTube trying to answer some of life's hard questions with our titles, with our tags, and even with our thumbnails. And so again, comes for you. I can help you with that. But the goal then is to take your short content and build an audience that eventually promotes and and pushes people over to your in long form content. 00:12:16:08 - 00:12:45:14 Nick Clason | Hybrid Ministry That's the that's the Mecca of your social platform. And what that does is that that reduces the anxiety, that reduces the pressure that is on your social channels to communicate your announcements. If your website's doing its job, then you're short form content, both fun and serious, can point to you and promote your long form content, which is serious, which will also then helps to help answer students big questions about life and faith, regardless of if they're in your context or not. 00:12:45:16 - 00:13:03:04 Nick Clason | Hybrid Ministry With an eye towards and with the focus on your students or your people in your context, and then like just, you know, a next steps form or some way for them to respond to whatever sort of like message that you have put on YouTube. And what I would recommend again, is that takes us all the way back to number one. 00:13:03:04 - 00:13:26:08 Nick Clason | Hybrid Ministry Make sure there's a good like digital next steps form, one that's universally used and applied in all of your settings when you're teaching. And then with that link you can just post that in the comments of a YouTube video. And your website is helping serve your holistic hybrid and digital strategy. And that is my three step social media process. 00:13:26:15 - 00:13:27:17 Nick Clason | Hybrid Ministry Make sure your website's up 00:13:27:17 - 00:13:46:04 Nick Clason | Hybrid Ministry to date. Lean into shorts. Start producing as many of them as you can that make realistic sense during your week? Just be. Just be consistent with it. Don't have a number in mind. And then all with an eye toward the prize of. Start posting your long form messages to YouTube and and all of that. 00:13:46:09 - 00:14:09:00 Nick Clason | Hybrid Ministry I can help with coaching. I can help by running it for you. I can help on my Patreon. I can help on this channel for free. So give me a subscribe if you would like to hear more about that topic. But until next time and as always, my friends appreciate you being here. Appreciate you trying to communicate in a digital and noisy world, but I want to encourage you to stay hybrid. hybrid ministry, nick clason, youth ministry strategy, youth ministry coach, student ministry, church communication tips, ministry communication, noisy world communication, clear church messaging, church social media tips, youth ministry communication, creative church communication, effective ministry communication, digital church strategies, church engagement, ministry outreach, communication tips for churches, simplifying messages, ministry social media strategy, hybrid ministry podcast, church growth tips, two-way communication, engaging church content, digital discipleship, better church announcements, more fun church announcements 🦸BECOME A HYBRID HERO
patreon.com/hybridministry

✅ CHURCH COMMUNICATIONS DONE FOR YOU
https://www.hybridministry.xyz/articles/comms

======================================
DESCRIPTION
Struggling to make social media actually work for your youth ministry or overall church? In this episode, we’re breaking down a 3-step strategy to move from just broadcasting announcements to real engagement that inspires and connects. If your social feed is just a wall of static graphics, it’s time to rethink your approach—let’s build a social media presence that truly makes an impact!

📓 SHOWNOTES
http://www.hybridministry.xyz/140

PLAYLIST
https://www.youtube.com/watch?v=4_NBW-9fOP4&list=PLngXlSr64YaIUQ25aqwTI5__iga2uAe0c

//DYM LIVE STREAM
https://www.youtube.com/live/9EMnJc05ln8?si=-Ivo6HMSdhFu-7AI

//NUCLEUS
https://www.nucleus.church

//CHURCH COMMUNICATIONS DONE FOR YOU
https://www.hybridministry.xyz/articles/comms

//HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

//STUDIO EPISODE
https://www.hybridministry.xyz/articles/studio

//BECOME A HYBRID HERO
patreon.com/hybridministry

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
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⌚TIMECODES
00:00 Is your Church Social Media on Life Support?
01:50 Stop Ignoring Digital Ministry
04:17 Step #1
06:23 Step #2
09:43 Step #3

TRANSCRIPT
00:00:00:00 - 00:00:02:24
Nick Clason | Hybrid Ministry
Is your social media account

00:00:02:24 - 00:00:03:06
Nick Clason | Hybrid Ministry
on

00:00:03:06 - 00:00:10:17
Nick Clason | Hybrid Ministry
life support, like just a bunch of pre downloaded graphics or things that you've made in Canva?

00:00:10:17 - 00:00:28:26
Nick Clason | Hybrid Ministry
If it is, rest assured you're probably in the majority of other youth workers or even church communications social media managers who know that there's more for social, but you just don't have the capacity or the bandwidth or maybe the desire to take it to that next level.

00:00:28:26 - 00:00:58:19
Nick Clason | Hybrid Ministry
But in this video I want to do is I want to help you take your social media from broadcasting a message to engaging the message and in the video playlists that we've been currently in, linked right here at the top of the screen. If you're watching here on YouTube, we've been talking about communicating in your church, communicating with better church announcements, and one of the key elements and areas I think a lot of churches wrongfully default to is posting their announcements to social media.

00:00:58:21 - 00:01:26:06
Nick Clason | Hybrid Ministry
And that's where you just broadcasting about you. But I want to shift your strategy to engagement. Social media's invention. Social media is existence. Its best existence is not for information transfer. However, it is a good spot for inspiration along with entertainment. So give me a like if you've ever had your social media account look like this that you're seeing here on screen, if you're watching on YouTube or give me a sub if

00:01:26:06 - 00:01:26:20
Nick Clason | Hybrid Ministry
these

00:01:27:00 - 00:01:35:10
Nick Clason | Hybrid Ministry
announcement based posts have actually returned and yielded good results for you, the fact is, it probably have it.

00:01:35:10 - 00:01:44:13
Nick Clason | Hybrid Ministry
And that's why in this video, I want to lay out my three step social media strategy. And as always, here in the hybrid Ministry show, there are

00:01:44:13 - 00:01:45:11
Nick Clason | Hybrid Ministry
chapters

00:01:45:11 - 00:01:56:29
Nick Clason | Hybrid Ministry
linked down below. Welcome everyone to the Hybrid Ministry show flavor. Welcome back to the Hybrid Ministry Show. If you and I haven't had a chance to meet yet, my name is Nick Clayson.

00:01:57:02 - 00:02:26:09
Nick Clason | Hybrid Ministry
I've been in youth ministry for 14 years, and I've always known and seen the importance of a social or a digital media existence and a present presence. However, Covid really, really ushered that in. And as sort of a result of what Covid did, not only like around me, but in me, I decided like, man, I really like I see churches going a certain direction up and down a certain path and like, I want to be a voice that has something to say about it.

00:02:26:09 - 00:02:40:11
Nick Clason | Hybrid Ministry
And interestingly enough, I was on a livestream not too long ago. If you want to go check it out with, download Youth Ministry. And Josh was like, why are you the guy we're talking to you? And I said, it's interesting because I just started recording videos in

00:02:40:11 - 00:02:40:21
Nick Clason | Hybrid Ministry
my guest

00:02:40:21 - 00:02:41:05
Nick Clason | Hybrid Ministry
bedroom

00:02:41:05 - 00:02:47:13
Nick Clason | Hybrid Ministry
early in the morning, and, here I am now on a live stream answering more questions to other people.

00:02:47:13 - 00:03:16:21
Nick Clason | Hybrid Ministry
And it but it was because I was so passionate about this idea of social and digital media. And so, I don't think that when we're just posting announcements that we're doing, first of all, any service to our social platforms, to the algorithms, nor are we really serving our audience, especially on social in a, discovery era where people, stumble upon accounts that they've never seen before.

00:03:16:24 - 00:03:29:27
Nick Clason | Hybrid Ministry
But your Canva graphic for the chili cook off, that's only getting a handful of likes that that's not being discovered by anybody new, nor even probably your current church

00:03:29:27 - 00:03:30:12
Nick Clason | Hybrid Ministry
members.

00:03:30:12 - 00:03:30:21
Nick Clason | Hybrid Ministry
And so

00:03:30:21 - 00:03:43:20
Nick Clason | Hybrid Ministry
you really just making double the amount of work for you. And we've been discussing that in the last three videos about more effective communication, where I laid out better communication strategies for all churches and youth ministries.

00:03:43:27 - 00:03:55:27
Nick Clason | Hybrid Ministry
But in this video, what I want to do is I want to say, okay, so if that's what you're supposed to do, if you're supposed to kind of leaning on email and leaning on your website and leaning on social for inspiration and entertainment,

00:03:55:27 - 00:03:56:09
Nick Clason | Hybrid Ministry
what

00:03:56:21 - 00:03:58:22
Nick Clason | Hybrid Ministry
exactly should you be posting?

00:03:58:22 - 00:04:03:26
Nick Clason | Hybrid Ministry
I'm glad you have three steps for everyone and their social media is is, three steps.

00:04:03:26 - 00:04:21:00
Nick Clason | Hybrid Ministry
Social media checklist. Step number one is make sure that your website is up to date. I've said that in every single video so far that we've been in this playlist. And it's true because when you take away social as an avenue for announcements or when you

00:04:21:00 - 00:04:21:15
Nick Clason | Hybrid Ministry
reduce

00:04:21:15 - 00:04:21:24
Nick Clason | Hybrid Ministry
your amount

00:04:21:24 - 00:04:30:07
Nick Clason | Hybrid Ministry
of stage announcements, there's still has to be a full bodied, one stop, robust shop for your church people to fall to.

00:04:30:07 - 00:04:49:02
Nick Clason | Hybrid Ministry
And I think the best spot for that is your church website. And the first video we talked about the difference between Netflix TV and cable TV. And so when your website is a great spot, it can be a Netflix type location, an on demand type location rather than

00:04:49:02 - 00:04:52:06
Nick Clason | Hybrid Ministry
hopefully they see the graphic that has the info on social media.

00:04:52:06 - 00:05:18:25
Nick Clason | Hybrid Ministry
Hopefully they they saved the email that you sent with the registration link. Hopefully there just have a photograph or you know, whatever the the audio version of that is memory from your staged announcement to do exactly what you want them to do in that moment. And if any people don't have those things, they're just in deep trouble. However, if you have a great website, none of those things matter as much, at least on the information side, right?

00:05:18:25 - 00:05:42:28
Nick Clason | Hybrid Ministry
You can still inspire them with the stage announcement. You can still be witty on social media and you can still send a awesome email, but your website is the place where they can go to for that. That information that they really need to download and also move toward action them. And so as we've been talking about, I can actually if that's something anyone's interested in, I can actually do that for you.

00:05:42:28 - 00:06:04:22
Nick Clason | Hybrid Ministry
I can build a website for you one time, or you can kind of contact me to just come on and and run that on an ongoing basis, as well as even potentially we can explore what it looked like for me to run that plus your social media. But step number one, regardless of if it's me, regardless of if you use groups, which I recommend your website, just very simply needs to be up to date.

00:06:04:22 - 00:06:27:07
Nick Clason | Hybrid Ministry
I don't care what you use, I don't care who you use, I don't care how you get there, but make sure your website is good and thorough and up to date. Okay, that's the first step in the social media strategy process. Let's move on here to step number two. So your website kind of being up to date, that sort of satisfies the first check in the process.

00:06:27:07 - 00:06:30:17
Nick Clason | Hybrid Ministry
And that also makes what I'm going to recommend here on

00:06:30:17 - 00:06:44:04
Nick Clason | Hybrid Ministry
social, which is the second step here. The second step is you kind of want to become enamored with shorts, reels, TikTok style videos, because when your website is good,

00:06:44:04 - 00:06:44:17
Nick Clason | Hybrid Ministry
you don't

00:06:44:17 - 00:06:44:28
Nick Clason | Hybrid Ministry
have to

00:06:44:28 - 00:06:54:10
Nick Clason | Hybrid Ministry
worry about the information. So now you can leave that behind and you can now move ahead towards the era that social is really made for and meant for.

00:06:54:10 - 00:06:58:26
Nick Clason | Hybrid Ministry
And so, quick hit trip, quick hit, quick trip down

00:06:58:26 - 00:06:59:29
Nick Clason | Hybrid Ministry
history,

00:06:59:29 - 00:07:00:25
Nick Clason | Hybrid Ministry
memory lane

00:07:00:25 - 00:07:21:00
Nick Clason | Hybrid Ministry
2020 TikTok ushered in this new era of of social called the Discovery ERA. It was made popular with an app called TikTok. It is now banned in the United States of America, at least in the App Store right now. But TikTok brought in this brand new style and archetype of video.

00:07:21:00 - 00:07:25:29
Nick Clason | Hybrid Ministry
In fact, it was so popular that not even four years later, according to

00:07:25:29 - 00:07:33:26
Nick Clason | Hybrid Ministry
video, 90% of the internet's traffic is found on short form, vertical based video.

00:07:33:26 - 00:07:34:20
Nick Clason | Hybrid Ministry
Because

00:07:34:20 - 00:07:49:15
Nick Clason | Hybrid Ministry
every other platform then was trying to catch up and keep up with this brand new one called TikTok shorts. Reels. Facebook has Instagram has YouTube has some and even other like places like, Twitter.

00:07:49:15 - 00:07:51:08
Nick Clason | Hybrid Ministry
If you're even on there, it'll it'll

00:07:51:08 - 00:08:08:01
Nick Clason | Hybrid Ministry
be on a video, you'll be watching video and it'll auto scroll to the next one. They even built in the scrolling type functionality. And there's a couple pieces of relevant things with it. First of all, it's video based and it's short and it's quippy and it's fun. But secondly, like I said earlier, it said discover re era.

00:08:08:07 - 00:08:37:02
Nick Clason | Hybrid Ministry
If you jump on Reels on Instagram, if you jump on your TikTok for you page more than I think 90% of the I believe that's the stat of the videos that you're served are from people that you've never actually even met. And so that's good news for you and I. As churches and youth ministries, we can get on to other people's for you pages without buying their attention or without having them have to follow or subscribe or or know about our channel.

00:08:37:05 - 00:09:02:09
Nick Clason | Hybrid Ministry
The key is producing good content. And so step one website. Step two start focusing on good shorts, which is why I've created down below my hybrid strategy. Got it will not only lay out my plan and what I do in my student ministry, but it will also give you different ideas and types of content that you can use for your social media and for your shorts, you know?

00:09:02:09 - 00:09:21:20
Nick Clason | Hybrid Ministry
But like in our student ministry, I post ten different pieces of content, every single week. And it's all different. Kind of like styles of content. And so if you'd like more info on that, you definitely hop down and grab my free strategy guide. It will lay out how we do it, what we do, and how we capture it, how we batch record.

00:09:21:20 - 00:09:25:13
Nick Clason | Hybrid Ministry
I also talked about it in my live stream, a lot of different videos on my

00:09:25:13 - 00:09:38:21
Nick Clason | Hybrid Ministry
channel. We'll kind of unpack it. And so I'm not going to, you know, bog you down with that info here on this video, but go, go check it out. Go subscribe. Go listen to some more podcasts and we'll get you covered on what exactly we do.

00:09:38:23 - 00:09:39:28
Nick Clason | Hybrid Ministry
Moving on to

00:09:39:28 - 00:10:05:16
Nick Clason | Hybrid Ministry
step number three then is shorts are great, and if you don't have any capacity and you need to stop there and, and, you know, bolster your strategy and bolster your infrastructure to make that happen. And by all means do that. But then step three, the eye on the prize for all churches and youth ministries is you want your long form primary teaching content posted to YouTube.

00:10:05:18 - 00:10:18:01
Nick Clason | Hybrid Ministry
90% of teenagers, according to Pew Research, are on YouTube, and so generation Z and Generation Alpha are landing in and making YouTube home. In

00:10:18:01 - 00:10:18:11
Nick Clason | Hybrid Ministry
fact,

00:10:18:11 - 00:10:18:25
Nick Clason | Hybrid Ministry
according to

00:10:18:25 - 00:10:40:20
Nick Clason | Hybrid Ministry
a book called Meet Gen Alpha by Mccrindle and Fell, they said that YouTube is actually supplanting Google as the number one primary search engine for Generation Alpha. And so you want to be on YouTube, and if you're running your church, social media for, you're like overall church, you probably have some measure, some version of a live stream.

00:10:40:20 - 00:11:13:28
Nick Clason | Hybrid Ministry
That's great. Put that on YouTube. If your equipment is good and working, then great. Put that on YouTube. In student ministry, if you have the ability to do that, then go ahead and put that on YouTube and anywhere else you want to put it. But you definitely have to make sure that you put it on YouTube. And then if you don't have anything, which my strategy guide will lay out exactly how we do this in our environment and in our setting, we don't have any live stream equipment, so we actually sit down before the message several weeks ahead of time, pre-record our message using like a teleprompter.

00:11:13:28 - 00:11:33:14
Nick Clason | Hybrid Ministry
And, we've built out like a full studio, so like, I can have all that stuff linked down below. You can check out my studio episode, and you can buy any of the stuff that we have that might be helpful for you. And I also have a Patreon where I'm talking about how I implement my hybrid strategy in my, environment every single week.

00:11:33:14 - 00:11:43:13
Nick Clason | Hybrid Ministry
And that podcast is $4 a month. It's one extra bonus podcast per week. Plus, literally, I think I throw in a freebie almost every single week. So

00:11:43:13 - 00:11:52:12
Nick Clason | Hybrid Ministry
I believe that that podcast is a very nominal fee for a lot. A lot of value. And so if you want to kind of go all in on this hybrid strategy, I would recommend that.

00:11:52:14 - 00:12:16:08
Nick Clason | Hybrid Ministry
But we sit down, we pre-record it, and then we post those to YouTube trying to answer some of life's hard questions with our titles, with our tags, and even with our thumbnails. And so again, comes for you. I can help you with that. But the goal then is to take your short content and build an audience that eventually promotes and and pushes people over to your in long form content.

00:12:16:08 - 00:12:45:14
Nick Clason | Hybrid Ministry
That's the that's the Mecca of your social platform. And what that does is that that reduces the anxiety, that reduces the pressure that is on your social channels to communicate your announcements. If your website's doing its job, then you're short form content, both fun and serious, can point to you and promote your long form content, which is serious, which will also then helps to help answer students big questions about life and faith, regardless of if they're in your context or not.

00:12:45:16 - 00:13:03:04
Nick Clason | Hybrid Ministry
With an eye towards and with the focus on your students or your people in your context, and then like just, you know, a next steps form or some way for them to respond to whatever sort of like message that you have put on YouTube. And what I would recommend again, is that takes us all the way back to number one.

00:13:03:04 - 00:13:26:08
Nick Clason | Hybrid Ministry
Make sure there's a good like digital next steps form, one that's universally used and applied in all of your settings when you're teaching. And then with that link you can just post that in the comments of a YouTube video. And your website is helping serve your holistic hybrid and digital strategy. And that is my three step social media process.

00:13:26:15 - 00:13:27:17
Nick Clason | Hybrid Ministry
Make sure your website's up

00:13:27:17 - 00:13:46:04
Nick Clason | Hybrid Ministry
to date. Lean into shorts. Start producing as many of them as you can that make realistic sense during your week? Just be. Just be consistent with it. Don't have a number in mind. And then all with an eye toward the prize of. Start posting your long form messages to YouTube and and all of that.

00:13:46:09 - 00:14:09:00
Nick Clason | Hybrid Ministry
I can help with coaching. I can help by running it for you. I can help on my Patreon. I can help on this channel for free. So give me a subscribe if you would like to hear more about that topic. But until next time and as always, my friends appreciate you being here. Appreciate you trying to communicate in a digital and noisy world, but I want to encourage you to stay hybrid.

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Struggling to make social media actually work for your youth ministry or overall church? In this episode, we’re breaking down a 3-step strategy to move from just broadcasting announcements to real engagement that inspires and connects. If your social feed is just a wall of static graphics, it’s time to rethink your approach—let’s build a social media presence that truly makes an impact!

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⌚TIMECODES
00:00 Is your Church Social Media on Life Support?
01:50 Stop Ignoring Digital Ministry
04:17 Step #1
06:23 Step #2
09:43 Step #3

TRANSCRIPT
00:00:00:00 - 00:00:02:24
Nick Clason | Hybrid Ministry
Is your social media account

00:00:02:24 - 00:00:03:06
Nick Clason | Hybrid Ministry
on

00:00:03:06 - 00:00:10:17
Nick Clason | Hybrid Ministry
life support, like just a bunch of pre downloaded graphics or things that you've made in Canva?

00:00:10:17 - 00:00:28:26
Nick Clason | Hybrid Ministry
If it is, rest assured you're probably in the majority of other youth workers or even church communications social media managers who know that there's more for social, but you just don't have the capacity or the bandwidth or maybe the desire to take it to that next level.

00:00:28:26 - 00:00:58:19
Nick Clason | Hybrid Ministry
But in this video I want to do is I want to help you take your social media from broadcasting a message to engaging the message and in the video playlists that we've been currently in, linked right here at the top of the screen. If you're watching here on YouTube, we've been talking about communicating in your church, communicating with better church announcements, and one of the key elements and areas I think a lot of churches wrongfully default to is posting their announcements to social media.

00:00:58:21 - 00:01:26:06
Nick Clason | Hybrid Ministry
And that's where you just broadcasting about you. But I want to shift your strategy to engagement. Social media's invention. Social media is existence. Its best existence is not for information transfer. However, it is a good spot for inspiration along with entertainment. So give me a like if you've ever had your social media account look like this that you're seeing here on screen, if you're watching on YouTube or give me a sub if

00:01:26:06 - 00:01:26:20
Nick Clason | Hybrid Ministry
these

00:01:27:00 - 00:01:35:10
Nick Clason | Hybrid Ministry
announcement based posts have actually returned and yielded good results for you, the fact is, it probably have it.

00:01:35:10 - 00:01:44:13
Nick Clason | Hybrid Ministry
And that's why in this video, I want to lay out my three step social media strategy. And as always, here in the hybrid Ministry show, there are

00:01:44:13 - 00:01:45:11
Nick Clason | Hybrid Ministry
chapters

00:01:45:11 - 00:01:56:29
Nick Clason | Hybrid Ministry
linked down below. Welcome everyone to the Hybrid Ministry show flavor. Welcome back to the Hybrid Ministry Show. If you and I haven't had a chance to meet yet, my name is Nick Clayson.

00:01:57:02 - 00:02:26:09
Nick Clason | Hybrid Ministry
I've been in youth ministry for 14 years, and I've always known and seen the importance of a social or a digital media existence and a present presence. However, Covid really, really ushered that in. And as sort of a result of what Covid did, not only like around me, but in me, I decided like, man, I really like I see churches going a certain direction up and down a certain path and like, I want to be a voice that has something to say about it.

00:02:26:09 - 00:02:40:11
Nick Clason | Hybrid Ministry
And interestingly enough, I was on a livestream not too long ago. If you want to go check it out with, download Youth Ministry. And Josh was like, why are you the guy we're talking to you? And I said, it's interesting because I just started recording videos in

00:02:40:11 - 00:02:40:21
Nick Clason | Hybrid Ministry
my guest

00:02:40:21 - 00:02:41:05
Nick Clason | Hybrid Ministry
bedroom

00:02:41:05 - 00:02:47:13
Nick Clason | Hybrid Ministry
early in the morning, and, here I am now on a live stream answering more questions to other people.

00:02:47:13 - 00:03:16:21
Nick Clason | Hybrid Ministry
And it but it was because I was so passionate about this idea of social and digital media. And so, I don't think that when we're just posting announcements that we're doing, first of all, any service to our social platforms, to the algorithms, nor are we really serving our audience, especially on social in a, discovery era where people, stumble upon accounts that they've never seen before.

00:03:16:24 - 00:03:29:27
Nick Clason | Hybrid Ministry
But your Canva graphic for the chili cook off, that's only getting a handful of likes that that's not being discovered by anybody new, nor even probably your current church

00:03:29:27 - 00:03:30:12
Nick Clason | Hybrid Ministry
members.

00:03:30:12 - 00:03:30:21
Nick Clason | Hybrid Ministry
And so

00:03:30:21 - 00:03:43:20
Nick Clason | Hybrid Ministry
you really just making double the amount of work for you. And we've been discussing that in the last three videos about more effective communication, where I laid out better communication strategies for all churches and youth ministries.

00:03:43:27 - 00:03:55:27
Nick Clason | Hybrid Ministry
But in this video, what I want to do is I want to say, okay, so if that's what you're supposed to do, if you're supposed to kind of leaning on email and leaning on your website and leaning on social for inspiration and entertainment,

00:03:55:27 - 00:03:56:09
Nick Clason | Hybrid Ministry
what

00:03:56:21 - 00:03:58:22
Nick Clason | Hybrid Ministry
exactly should you be posting?

00:03:58:22 - 00:04:03:26
Nick Clason | Hybrid Ministry
I'm glad you have three steps for everyone and their social media is is, three steps.

00:04:03:26 - 00:04:21:00
Nick Clason | Hybrid Ministry
Social media checklist. Step number one is make sure that your website is up to date. I've said that in every single video so far that we've been in this playlist. And it's true because when you take away social as an avenue for announcements or when you

00:04:21:00 - 00:04:21:15
Nick Clason | Hybrid Ministry
reduce

00:04:21:15 - 00:04:21:24
Nick Clason | Hybrid Ministry
your amount

00:04:21:24 - 00:04:30:07
Nick Clason | Hybrid Ministry
of stage announcements, there's still has to be a full bodied, one stop, robust shop for your church people to fall to.

00:04:30:07 - 00:04:49:02
Nick Clason | Hybrid Ministry
And I think the best spot for that is your church website. And the first video we talked about the difference between Netflix TV and cable TV. And so when your website is a great spot, it can be a Netflix type location, an on demand type location rather than

00:04:49:02 - 00:04:52:06
Nick Clason | Hybrid Ministry
hopefully they see the graphic that has the info on social media.

00:04:52:06 - 00:05:18:25
Nick Clason | Hybrid Ministry
Hopefully they they saved the email that you sent with the registration link. Hopefully there just have a photograph or you know, whatever the the audio version of that is memory from your staged announcement to do exactly what you want them to do in that moment. And if any people don't have those things, they're just in deep trouble. However, if you have a great website, none of those things matter as much, at least on the information side, right?

00:05:18:25 - 00:05:42:28
Nick Clason | Hybrid Ministry
You can still inspire them with the stage announcement. You can still be witty on social media and you can still send a awesome email, but your website is the place where they can go to for that. That information that they really need to download and also move toward action them. And so as we've been talking about, I can actually if that's something anyone's interested in, I can actually do that for you.

00:05:42:28 - 00:06:04:22
Nick Clason | Hybrid Ministry
I can build a website for you one time, or you can kind of contact me to just come on and and run that on an ongoing basis, as well as even potentially we can explore what it looked like for me to run that plus your social media. But step number one, regardless of if it's me, regardless of if you use groups, which I recommend your website, just very simply needs to be up to date.

00:06:04:22 - 00:06:27:07
Nick Clason | Hybrid Ministry
I don't care what you use, I don't care who you use, I don't care how you get there, but make sure your website is good and thorough and up to date. Okay, that's the first step in the social media strategy process. Let's move on here to step number two. So your website kind of being up to date, that sort of satisfies the first check in the process.

00:06:27:07 - 00:06:30:17
Nick Clason | Hybrid Ministry
And that also makes what I'm going to recommend here on

00:06:30:17 - 00:06:44:04
Nick Clason | Hybrid Ministry
social, which is the second step here. The second step is you kind of want to become enamored with shorts, reels, TikTok style videos, because when your website is good,

00:06:44:04 - 00:06:44:17
Nick Clason | Hybrid Ministry
you don't

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Nick Clason | Hybrid Ministry
have to

00:06:44:28 - 00:06:54:10
Nick Clason | Hybrid Ministry
worry about the information. So now you can leave that behind and you can now move ahead towards the era that social is really made for and meant for.

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Nick Clason | Hybrid Ministry
And so, quick hit trip, quick hit, quick trip down

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Nick Clason | Hybrid Ministry
history,

00:06:59:29 - 00:07:00:25
Nick Clason | Hybrid Ministry
memory lane

00:07:00:25 - 00:07:21:00
Nick Clason | Hybrid Ministry
2020 TikTok ushered in this new era of of social called the Discovery ERA. It was made popular with an app called TikTok. It is now banned in the United States of America, at least in the App Store right now. But TikTok brought in this brand new style and archetype of video.

00:07:21:00 - 00:07:25:29
Nick Clason | Hybrid Ministry
In fact, it was so popular that not even four years later, according to

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Nick Clason | Hybrid Ministry
video, 90% of the internet's traffic is found on short form, vertical based video.

00:07:33:26 - 00:07:34:20
Nick Clason | Hybrid Ministry
Because

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Nick Clason | Hybrid Ministry
every other platform then was trying to catch up and keep up with this brand new one called TikTok shorts. Reels. Facebook has Instagram has YouTube has some and even other like places like, Twitter.

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Nick Clason | Hybrid Ministry
If you're even on there, it'll it'll

00:07:51:08 - 00:08:08:01
Nick Clason | Hybrid Ministry
be on a video, you'll be watching video and it'll auto scroll to the next one. They even built in the scrolling type functionality. And there's a couple pieces of relevant things with it. First of all, it's video based and it's short and it's quippy and it's fun. But secondly, like I said earlier, it said discover re era.

00:08:08:07 - 00:08:37:02
Nick Clason | Hybrid Ministry
If you jump on Reels on Instagram, if you jump on your TikTok for you page more than I think 90% of the I believe that's the stat of the videos that you're served are from people that you've never actually even met. And so that's good news for you and I. As churches and youth ministries, we can get on to other people's for you pages without buying their attention or without having them have to follow or subscribe or or know about our channel.

00:08:37:05 - 00:09:02:09
Nick Clason | Hybrid Ministry
The key is producing good content. And so step one website. Step two start focusing on good shorts, which is why I've created down below my hybrid strategy. Got it will not only lay out my plan and what I do in my student ministry, but it will also give you different ideas and types of content that you can use for your social media and for your shorts, you know?

00:09:02:09 - 00:09:21:20
Nick Clason | Hybrid Ministry
But like in our student ministry, I post ten different pieces of content, every single week. And it's all different. Kind of like styles of content. And so if you'd like more info on that, you definitely hop down and grab my free strategy guide. It will lay out how we do it, what we do, and how we capture it, how we batch record.

00:09:21:20 - 00:09:25:13
Nick Clason | Hybrid Ministry
I also talked about it in my live stream, a lot of different videos on my

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Nick Clason | Hybrid Ministry
channel. We'll kind of unpack it. And so I'm not going to, you know, bog you down with that info here on this video, but go, go check it out. Go subscribe. Go listen to some more podcasts and we'll get you covered on what exactly we do.

00:09:38:23 - 00:09:39:28
Nick Clason | Hybrid Ministry
Moving on to

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Nick Clason | Hybrid Ministry
step number three then is shorts are great, and if you don't have any capacity and you need to stop there and, and, you know, bolster your strategy and bolster your infrastructure to make that happen. And by all means do that. But then step three, the eye on the prize for all churches and youth ministries is you want your long form primary teaching content posted to YouTube.

00:10:05:18 - 00:10:18:01
Nick Clason | Hybrid Ministry
90% of teenagers, according to Pew Research, are on YouTube, and so generation Z and Generation Alpha are landing in and making YouTube home. In

00:10:18:01 - 00:10:18:11
Nick Clason | Hybrid Ministry
fact,

00:10:18:11 - 00:10:18:25
Nick Clason | Hybrid Ministry
according to

00:10:18:25 - 00:10:40:20
Nick Clason | Hybrid Ministry
a book called Meet Gen Alpha by Mccrindle and Fell, they said that YouTube is actually supplanting Google as the number one primary search engine for Generation Alpha. And so you want to be on YouTube, and if you're running your church, social media for, you're like overall church, you probably have some measure, some version of a live stream.

00:10:40:20 - 00:11:13:28
Nick Clason | Hybrid Ministry
That's great. Put that on YouTube. If your equipment is good and working, then great. Put that on YouTube. In student ministry, if you have the ability to do that, then go ahead and put that on YouTube and anywhere else you want to put it. But you definitely have to make sure that you put it on YouTube. And then if you don't have anything, which my strategy guide will lay out exactly how we do this in our environment and in our setting, we don't have any live stream equipment, so we actually sit down before the message several weeks ahead of time, pre-record our message using like a teleprompter.

00:11:13:28 - 00:11:33:14
Nick Clason | Hybrid Ministry
And, we've built out like a full studio, so like, I can have all that stuff linked down below. You can check out my studio episode, and you can buy any of the stuff that we have that might be helpful for you. And I also have a Patreon where I'm talking about how I implement my hybrid strategy in my, environment every single week.

00:11:33:14 - 00:11:43:13
Nick Clason | Hybrid Ministry
And that podcast is $4 a month. It's one extra bonus podcast per week. Plus, literally, I think I throw in a freebie almost every single week. So

00:11:43:13 - 00:11:52:12
Nick Clason | Hybrid Ministry
I believe that that podcast is a very nominal fee for a lot. A lot of value. And so if you want to kind of go all in on this hybrid strategy, I would recommend that.

00:11:52:14 - 00:12:16:08
Nick Clason | Hybrid Ministry
But we sit down, we pre-record it, and then we post those to YouTube trying to answer some of life's hard questions with our titles, with our tags, and even with our thumbnails. And so again, comes for you. I can help you with that. But the goal then is to take your short content and build an audience that eventually promotes and and pushes people over to your in long form content.

00:12:16:08 - 00:12:45:14
Nick Clason | Hybrid Ministry
That's the that's the Mecca of your social platform. And what that does is that that reduces the anxiety, that reduces the pressure that is on your social channels to communicate your announcements. If your website's doing its job, then you're short form content, both fun and serious, can point to you and promote your long form content, which is serious, which will also then helps to help answer students big questions about life and faith, regardless of if they're in your context or not.

00:12:45:16 - 00:13:03:04
Nick Clason | Hybrid Ministry
With an eye towards and with the focus on your students or your people in your context, and then like just, you know, a next steps form or some way for them to respond to whatever sort of like message that you have put on YouTube. And what I would recommend again, is that takes us all the way back to number one.

00:13:03:04 - 00:13:26:08
Nick Clason | Hybrid Ministry
Make sure there's a good like digital next steps form, one that's universally used and applied in all of your settings when you're teaching. And then with that link you can just post that in the comments of a YouTube video. And your website is helping serve your holistic hybrid and digital strategy. And that is my three step social media process.

00:13:26:15 - 00:13:27:17
Nick Clason | Hybrid Ministry
Make sure your website's up

00:13:27:17 - 00:13:46:04
Nick Clason | Hybrid Ministry
to date. Lean into shorts. Start producing as many of them as you can that make realistic sense during your week? Just be. Just be consistent with it. Don't have a number in mind. And then all with an eye toward the prize of. Start posting your long form messages to YouTube and and all of that.

00:13:46:09 - 00:14:09:00
Nick Clason | Hybrid Ministry
I can help with coaching. I can help by running it for you. I can help on my Patreon. I can help on this channel for free. So give me a subscribe if you would like to hear more about that topic. But until next time and as always, my friends appreciate you being here. Appreciate you trying to communicate in a digital and noisy world, but I want to encourage you to stay hybrid.

]]> Episode 139: The Best Communication Method for Your Church https://www.hybridministry.xyz/139 5d93f3a1-30d1-45df-b657-90085fff235f Thu, 06 Mar 2025 05:00:00 -0600 Nick Clason 139 The Best Communication Method for Your Church full Nick Clason Struggling to figure out the best way to communicate with your church? In this episode of *The Hybrid Ministry Show*, Nick Clason breaks down the most effective communication methods for parents, teens, and volunteers—backed by real stats and practical strategies. From email to social media to podcasts, find out how to make sure your church announcements actually reach the right people! 15:56 no 📊 HYBRID STRATEGY GUIDE https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book ✅ CHURCH COMMUNICATIONS DONE FOR YOU https://www.hybridministry.xyz/articles/comms ====================================== DESCRIPTION Struggling to figure out the best way to communicate with your church? In this episode of The Hybrid Ministry Show, Nick Clason breaks down the most effective communication methods for parents, teens, and volunteers—backed by real stats and practical strategies. From email to social media to podcasts, find out how to make sure your church announcements actually reach the right people! 📓 SHOWNOTES http://www.hybridministry.xyz/139 //HYBRID STRATEGY GUIDE https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book //CHURCH COMMUNICATIONS DONE FOR YOU https://www.hybridministry.xyz/articles/comms //NUCELUS https://www.nucleus.church //REMIND https://www.remind.com/ //GROUPME https://www.groupme.com //CROSSCREEK STUDENTS LEADER PODCAST https://www.youtube.com/@crosscreekstudents/podcasts 👉 STAY CONNECTED WITH NICK YouTube: https://www.youtube.com/@clasonnick Instagram: https://www.instagram.com/hybridministry/ TikTok: https://www.tiktok.com/@clasonnick Facebook: https://www.facebook.com/HybridMinistry Website: https://www.hybridministry.xyz -------------- 🎉 FREE STUFF 🎉 We have all kinds of FREE Things that you can use in your context! The best way to pay us back is a review or a YouTube Subscribe! https://www.linktr.ee/clasonnick -------------- 🛠️TOOLS I USE THAT CAN HELP YOU! Some of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products VIDIQ https://vidiq.com/hybrid BEST DYM RESOURCES https://www.hybridministry.xyz/articles/dym OPUS.PRO FOR AI SHORTS & REELS https://www.opus.pro/?via=a5d361 //YOUTUBE STARTER KIT FOR UNDER $100 https://www.hybridministry.xyz/articles/youtubestarterkit //SIDEKICK SETUP GUIDE https://www.hybridministry.xyz/articles/setup ⌚TIMECODES 00:00 The Best Church Communications Channels 02:14 Adult or Parent Communication Strategy 06:19 Student Communication Strategy 11:48 Volunteer Communication Strategy TRANSCRIPT 00:00:00:05 - 00:00:28:02 Nick Clason | Hybrid Ministry Give me a like if your church still produces a bulletin and give me a subscribe if it's completely quit producing a bulletin. You know, it's interesting. In my 14 years of youth ministry experience, the first two churches I worked at, they were all about those bulletins. Man, we printed those suckers. Every single week. Interestingly, though, the last two churches I worked at both also post Covid, which I'm wondering if that has something to do with it. 00:00:28:05 - 00:00:51:16 Nick Clason | Hybrid Ministry Chose not to produce a weekly bulletin. You know, in one of the earlier on churches, there was a week where, like, the secretary was out and somehow I ended up not only producing the bulletin for me, like a graphic like design document standpoint, but then I was also in the office cutting them. And my wife, she called me, said, what are you doing at work still? 00:00:51:16 - 00:01:15:05 Nick Clason | Hybrid Ministry And I was like, I have to cut the bulletin. And as I was doing that, I gave myself this thought. I was like, do teenagers even read this? And now, you know, I was producing this for the rest of the church. But in my mind, and as I was having this conversation with myself, I thought, I don't think that teenagers actually read this, but they're parents, right? 00:01:15:05 - 00:01:36:14 Nick Clason | Hybrid Ministry And so that's why we produce these things. And so we've been in this series called communication and the Noisy World. Slinked right up here at the top of the screen. And in this video we want to talk about is the particular channels that your churches should be leaning into. We're going to explore three different audiences. We're going to explore the adults in your church. 00:01:36:21 - 00:02:09:20 Nick Clason | Hybrid Ministry We're going to explore the students in your church. And then we're also going to explore the volunteers in your church and or in your ministry. And what I want to do is in each of those, I'm going to give you my favorite communication method and some statistics that back the reasons up for why you should be leaning into those channels and as always, I want to remind you that there are chapters down below or in your podcast catcher, wherever you're listening to this, so that you can hop ahead to the section of this episode that makes the most sense to you in your ministry and the context in which you're serving. 00:02:09:23 - 00:02:34:26 Nick Clason | Hybrid Ministry Welcome, everybody, to the Hybrid Ministry show. So I've been in youth ministry for 14 years, and so and in all of my experience of being in youth ministry, when I think about adults that I'm trying to minister to, those adults in particular are either parents or volunteers. And so in this particular section, let's chat about parents. And so these are parents of youth ministry students. 00:02:34:26 - 00:03:07:08 Nick Clason | Hybrid Ministry However, if you're a church communications person or a senior pastor watching this like these, what I'm about to share, I believe, also relates to just adults attending your church in general. Okay. Because what I'm going to say, we're going to talk about the adults in your church, the strategy that I believe that you should employ first and foremost and make your number one like major thing that you double down on, that you pour gas on, that you make work is an email strategy. 00:03:07:10 - 00:03:35:10 Nick Clason | Hybrid Ministry All right. Here's a couple of reasons why over 4.3 billion people globally use email. Furthermore, 99% of consumers check their email on a daily basis. This is according to HubSpot, and 73% of millennials and Gen Z, which if you're in youth ministry, those are your parents. And if you're not in youth ministry, those are the future adults of your church. 00:03:35:10 - 00:04:06:14 Nick Clason | Hybrid Ministry The largest based millennials are the largest in the workforce and the largest opportunity for your your givers. Okay. They prefer email communication from brands at a rate of 73%. This is according to Adobe, so email isn't going anywhere. Now. I also, if you have been watching in the last couple of videos in this playlist, like we link just a second ago, I have been and I've always been my strategy, my hybrid strategy, whether it's for students, parents, whatever. 00:04:06:16 - 00:04:27:20 Nick Clason | Hybrid Ministry First and foremost, make sure your website is good and remains up to date. So you want your email to be how you communicate and how you maybe market certain, like classes or events or whatever. But then you want to be able to take them to your website and or you want to send an email because think about user habits. 00:04:27:23 - 00:04:48:06 Nick Clason | Hybrid Ministry You're you're checking your email at lunch or on your work break, okay, on your lunch break at work and you see something from your church. You don't have time right then and there to stop and go sign up, but it jog your memory and you're there. So then you want when someone later just goes to your website because they're thinking, oh yeah, I need to go sign up for that thing after dinner. 00:04:48:06 - 00:05:19:24 Nick Clason | Hybrid Ministry When they get home from work, they need to be able to discover that relatively quickly on your church website, even if the email had a link to it, even if they don't follow that link directly. You want your website to be clear and easy to navigate, which is why I continue to recommend nucleus. And also I just want to let you know, like if your website is not exactly up to it, I can create a couple of automated things for you, like updating your church Google calendar which will also naturally update on your website. 00:05:19:24 - 00:05:36:07 Nick Clason | Hybrid Ministry And so if you're interested in something like that, I offer a service called Church Communications done for you. I would love to explore what that looks like to either a build a one time website or be step into some sort of partnership sort of thing. But email is the way to get Ahold of the adults in your church. 00:05:36:07 - 00:06:13:25 Nick Clason | Hybrid Ministry If if billions of users are using it and 99% of people are checking their email on a daily basis, then you as a church, you have the opportunity to get in front of all of your people, which diminishes the need for those church stage based announcements and diminishes the needs for those church bulletins. Okay, and I'm not necessarily saying that you should toss those things out and not even worry about them anymore, but what I am saying is that your primary strategy should be email and then those other pieces, stage announcements, bulletins, whatever you want to say, even social media. 00:06:14:01 - 00:06:36:19 Nick Clason | Hybrid Ministry They should all supplement what's going on on email. The second category of people that we're going to talk about here are teenagers, students. Okay. So this is particularly aimed for youth pastors. Once again, if you're not in that then hop down to the chapters below and jump ahead to the next one you need. As a youth pastor, you want to try to get to teenagers phones. 00:06:36:25 - 00:06:55:05 Nick Clason | Hybrid Ministry Now you got to think about this. All teenagers are in a little bit of a different season of life, of adopting usage on their phones. So some of them aren't yet using, like text messaging yet. Right? So that's why I say a little bit more generically. You want to get to their phones because some parents let them have Instagram and some don't. 00:06:55:05 - 00:07:16:11 Nick Clason | Hybrid Ministry Some parents let them have YouTube and some don't. Some parents let them text certain people and some don't. And so in some ways, somehow we need to get on their cell phones, which is what I'm promoting trying to do by using and utilizing, our hybrid strategy in our in the current student ministry that I serve in, this is our attempt and this is our, our play to get on to students cell phones. 00:07:16:11 - 00:07:31:23 Nick Clason | Hybrid Ministry And so my hybrid strategy is actually linked right down below in the description or on your podcast catcher. I would love to have you check that out. It's completely free, but it helps. It helps give you my strategy and also helps you implement some pieces and parts of that so that you can start trying to get onto their phones. 00:07:32:00 - 00:07:54:13 Nick Clason | Hybrid Ministry But here's some reasons why it's valuable and important for us to get to their phones. Because 69% of students of teenagers own a smartphone by the age of 12, according to Common Sense Media, and also 90% according to Pew Research. 90% of teenagers use YouTube, so there's a couple of different ways to get to their phones. Number one, social, okay. 00:07:54:13 - 00:08:26:15 Nick Clason | Hybrid Ministry And short form vertical based video is still king. Going to vertical in 2024, 90% of the internet's traffic was short form, vertical based video. And so you can employ that short form, vertical based video strategy on Facebook. So I wouldn't recommend that platform necessarily for students or these other through TikTok, Instagram, YouTube. And if TikTok goes ahead and gets banned, you can still employ that that video based strategy by leaning into reels and TikToks and YouTube shorts by cross posting to places like YouTube and Instagram. 00:08:26:15 - 00:08:51:20 Nick Clason | Hybrid Ministry And there are, you know, there are some TikTok like alternative apps being produced, like a lemonade app. And I don't know if that's going to take or pop, but but maybe go secure your church's handle on it. And then if it does, boom, you're there. And you can continue to employ that strategy. If it takes TikTok's spot, you know, once, like certain things get shook out here with the Congress ban or, you know, whatever is going on with that. 00:08:51:20 - 00:09:10:29 Nick Clason | Hybrid Ministry And so the point is that short form, vertical based video while TikTok may not last forever, that strategy right now, that strategy is so, so clutch. And I actually I noticed it last night because here's the thing about that strategy. I was on Instagram and I was scrolling through stories, which are things posted by people that I follow my friends. 00:09:11:05 - 00:09:31:15 Nick Clason | Hybrid Ministry That's a nod back to the social Graph era of friendship based social media. And I was scrolling through and I know friends, whoever I was, I was looking at your stories. I got bored, close it out, hopped into reels which then started showing me popular and like, entertainment based and reels that are actually getting a lot of views. 00:09:31:17 - 00:09:55:16 Nick Clason | Hybrid Ministry And now all of a sudden I was, I was hooked. I was there for a while and that's going from that social graph era over into that discovery based era. And that's where we want to find ourselves in student ministry like we want we can. Here's the thing, though. You can post like a discovery based thing, and you can share that link to your audience so you can post that real on to your story so that all the students who follow you, they still see it. 00:09:55:19 - 00:10:11:10 Nick Clason | Hybrid Ministry Or you can even like yesterday I posted, a YouTube short, also an Instagram reel and a TikTok, and I sent the YouTube short link in our text group and I said, have you answered this crazy? Would you rather question yet? And I sent it to all the kids are sign up in our text group, which is the second. 00:10:11:10 - 00:10:32:05 Nick Clason | Hybrid Ministry So socials one one way to get to their phones. The second is to get to text messages. All right. And so if you want like blasts I would recommend a service like remind. It's completely free for schools. Or if you want a group chat feature I would recommend a group me both of them listen to me. Both of them have their shortcomings I get it, okay? 00:10:32:11 - 00:10:59:01 Nick Clason | Hybrid Ministry But it's a great, like, neutralizer. Okay. If you if you have Apple phones and Android phones, GroupMe can put everyone in a group, chat app without, like, the fuss of the blue bubbles and all the things, the compressed pictures that Apple won't allow to come through. Because RCS messaging, even though it's been around since 2007, like it'll do these things where it it will it will create like a level playing field. 00:10:59:01 - 00:11:18:01 Nick Clason | Hybrid Ministry Right. And you know, if you if your church communications database has some sort of texting service, that you already pay for, then by all means use that. Don't I don't necessarily recommend remind over something like that. Or if you've already dug deep to pay for some sort of texting service and continue to use that, probably better. But that that also goes for when kids are serving. 00:11:18:01 - 00:11:34:25 Nick Clason | Hybrid Ministry Like if you can send them text notifications instead of just email notifications. The goal again is to get to their phones, especially if almost 70% of 12 year olds in on up have smartphones. All right. And so I know you're going to run into because I run into this too. You're going to run into kids who don't have it. 00:11:35:02 - 00:11:59:00 Nick Clason | Hybrid Ministry So you always do have to have a small alternative for a more analog approach. But that's that's widely okay. Right. As we're trying to communicate with teenagers. And then the last area, the last area of ministry is what about your volunteers? What about your leaders? Okay. Now, this may not be, the highest or, like, email is still going to probably be what you're going to use. 00:11:59:02 - 00:12:20:10 Nick Clason | Hybrid Ministry Just like going back to the, you know, parent adult section of this video, all the stats, all the reasons that's why email still is worthwhile for you volunteers. However, I will say in the last, six months or so, me and my team, me and my boss has started recording a weekly leader podcast. Yes, you heard that right. 00:12:20:10 - 00:12:44:27 Nick Clason | Hybrid Ministry Weekly. Now we batch record, so we record four at a time. It's about an hour worth of our time. And then it takes me just a minute. Like, really not very long to just edit those suckers into, a YouTube video as well as an audio only podcast. And then we post those every single Monday morning. And so we encourage our leaders to, subscribe to that and listen to it. 00:12:44:27 - 00:13:25:07 Nick Clason | Hybrid Ministry We try to make it like 15, no more maximum than 15 minutes. Usually they're closer to ten minutes each. And just, we've asked them to adopt that as their normal rhythm on their way to work, on their way on Monday morning to work, habit. And so what what this does is this reduces the pressure around a once a year or a biannual or even a monthly leader meeting to communicate all the big things that we need to communicate, because you know, that you need to, hook them with inspiration, but you also need to tell them, like, boring details like, hey, when you guys are like, checking in, you need to click this 00:13:25:07 - 00:13:43:02 Nick Clason | Hybrid Ministry little button here, and you make sure you check in to both of these groups so that our metrics above all, they don't care about that stuff. But the Leader podcast gives you an avenue to share those little snippets of things. It also gives you an avenue to drip culture slowly. And so that's one of the things we've been doing. 00:13:43:02 - 00:14:04:01 Nick Clason | Hybrid Ministry We've been attempting to make our culture a little more conversational and a little less teaching, and we've just been dripping that slowly on the podcast. And what's so fun is last week I sat down with some of my leaders, we do a yearly leader debrief, and I heard them starting to use some of the language that we've been putting on our leader podcast. 00:14:04:04 - 00:14:26:23 Nick Clason | Hybrid Ministry In addition to gripping the information and sharing more announcements, we'll do like giveaways, we'll do leader shout outs, we'll share funny stories. And so then every week that that, posts on Monday, there's always the off chance that our leader group chat gets a little flurry of activity around whatever topic happened on the on the podcast or people are, you know, laughing about some of the things that are going on there. 00:14:26:23 - 00:14:49:24 Nick Clason | Hybrid Ministry So according to Nielsen, the average podcast listener consumed up to seven a week. And so if you have people on your leader teams that are already podcast listeners, that's a super easy one. If not, you can help them adopt it. Or also, again, you can post those, video form to YouTube. YouTube also has a podcast RSS kind of section built into it that you can also use and utilize. 00:14:49:24 - 00:15:21:03 Nick Clason | Hybrid Ministry And so even if they're not podcast adopters, they can still access it via the video. And so with your email strategy for adults, with your get to their phones strategy for students and with your podcast strategy for leaders, then use your stage and your bulletin announcements to really hit hard and to just simply reinforce and point people back not only into those channels, but then also off to your website where they're ultimately going to take their next step, call to action sort of things. 00:15:21:07 - 00:15:42:05 Nick Clason | Hybrid Ministry And so in this next video, what I'm going to do is I'm going to help break down why you on social media should be focusing now more because our, our, our, information and our announcements have been taken care of how you should start focusing on engagement as opposed to simply broadcasting information. That video is going to be linked right here on screen. 00:15:42:05 - 00:15:49:16 Nick Clason | Hybrid Ministry If you're watching on YouTube, go ahead and tap that. We'd love to see you over there. But until next time. And as always, my friends, don't forget to stay hybrid. hybrid ministry, nick clason, youth ministry strategy, youth ministry coach, student ministry, church communication tips, ministry communication, noisy world communication, clear church messaging, church social media tips, youth ministry communication, creative church communication, effective ministry communication, digital church strategies, church engagement, ministry outreach, communication tips for churches, simplifying messages, ministry social media strategy, hybrid ministry podcast, church growth tips, two-way communication, engaging church content, digital discipleship, better church announcements, more fun church announcements 📊 HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

✅ CHURCH COMMUNICATIONS DONE FOR YOU
https://www.hybridministry.xyz/articles/comms

======================================
DESCRIPTION
Struggling to figure out the best way to communicate with your church? In this episode of The Hybrid Ministry Show, Nick Clason breaks down the most effective communication methods for parents, teens, and volunteers—backed by real stats and practical strategies. From email to social media to podcasts, find out how to make sure your church announcements actually reach the right people!

📓 SHOWNOTES
http://www.hybridministry.xyz/139

//HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

//CHURCH COMMUNICATIONS DONE FOR YOU
https://www.hybridministry.xyz/articles/comms

//NUCELUS
https://www.nucleus.church

//REMIND
https://www.remind.com/

//GROUPME
https://www.groupme.com

//CROSSCREEK STUDENTS LEADER PODCAST
https://www.youtube.com/@crosscreekstudents/podcasts

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🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

//SIDEKICK SETUP GUIDE
https://www.hybridministry.xyz/articles/setup

⌚TIMECODES
00:00 The Best Church Communications Channels
02:14 Adult or Parent Communication Strategy
06:19 Student Communication Strategy
11:48 Volunteer Communication Strategy

TRANSCRIPT
00:00:00:05 - 00:00:28:02
Nick Clason | Hybrid Ministry
Give me a like if your church still produces a bulletin and give me a subscribe if it's completely quit producing a bulletin. You know, it's interesting. In my 14 years of youth ministry experience, the first two churches I worked at, they were all about those bulletins. Man, we printed those suckers. Every single week. Interestingly, though, the last two churches I worked at both also post Covid, which I'm wondering if that has something to do with it.

00:00:28:05 - 00:00:51:16
Nick Clason | Hybrid Ministry
Chose not to produce a weekly bulletin. You know, in one of the earlier on churches, there was a week where, like, the secretary was out and somehow I ended up not only producing the bulletin for me, like a graphic like design document standpoint, but then I was also in the office cutting them. And my wife, she called me, said, what are you doing at work still?

00:00:51:16 - 00:01:15:05
Nick Clason | Hybrid Ministry
And I was like, I have to cut the bulletin. And as I was doing that, I gave myself this thought. I was like, do teenagers even read this? And now, you know, I was producing this for the rest of the church. But in my mind, and as I was having this conversation with myself, I thought, I don't think that teenagers actually read this, but they're parents, right?

00:01:15:05 - 00:01:36:14
Nick Clason | Hybrid Ministry
And so that's why we produce these things. And so we've been in this series called communication and the Noisy World. Slinked right up here at the top of the screen. And in this video we want to talk about is the particular channels that your churches should be leaning into. We're going to explore three different audiences. We're going to explore the adults in your church.

00:01:36:21 - 00:02:09:20
Nick Clason | Hybrid Ministry
We're going to explore the students in your church. And then we're also going to explore the volunteers in your church and or in your ministry. And what I want to do is in each of those, I'm going to give you my favorite communication method and some statistics that back the reasons up for why you should be leaning into those channels and as always, I want to remind you that there are chapters down below or in your podcast catcher, wherever you're listening to this, so that you can hop ahead to the section of this episode that makes the most sense to you in your ministry and the context in which you're serving.

00:02:09:23 - 00:02:34:26
Nick Clason | Hybrid Ministry
Welcome, everybody, to the Hybrid Ministry show. So I've been in youth ministry for 14 years, and so and in all of my experience of being in youth ministry, when I think about adults that I'm trying to minister to, those adults in particular are either parents or volunteers. And so in this particular section, let's chat about parents. And so these are parents of youth ministry students.

00:02:34:26 - 00:03:07:08
Nick Clason | Hybrid Ministry
However, if you're a church communications person or a senior pastor watching this like these, what I'm about to share, I believe, also relates to just adults attending your church in general. Okay. Because what I'm going to say, we're going to talk about the adults in your church, the strategy that I believe that you should employ first and foremost and make your number one like major thing that you double down on, that you pour gas on, that you make work is an email strategy.

00:03:07:10 - 00:03:35:10
Nick Clason | Hybrid Ministry
All right. Here's a couple of reasons why over 4.3 billion people globally use email. Furthermore, 99% of consumers check their email on a daily basis. This is according to HubSpot, and 73% of millennials and Gen Z, which if you're in youth ministry, those are your parents. And if you're not in youth ministry, those are the future adults of your church.

00:03:35:10 - 00:04:06:14
Nick Clason | Hybrid Ministry
The largest based millennials are the largest in the workforce and the largest opportunity for your your givers. Okay. They prefer email communication from brands at a rate of 73%. This is according to Adobe, so email isn't going anywhere. Now. I also, if you have been watching in the last couple of videos in this playlist, like we link just a second ago, I have been and I've always been my strategy, my hybrid strategy, whether it's for students, parents, whatever.

00:04:06:16 - 00:04:27:20
Nick Clason | Hybrid Ministry
First and foremost, make sure your website is good and remains up to date. So you want your email to be how you communicate and how you maybe market certain, like classes or events or whatever. But then you want to be able to take them to your website and or you want to send an email because think about user habits.

00:04:27:23 - 00:04:48:06
Nick Clason | Hybrid Ministry
You're you're checking your email at lunch or on your work break, okay, on your lunch break at work and you see something from your church. You don't have time right then and there to stop and go sign up, but it jog your memory and you're there. So then you want when someone later just goes to your website because they're thinking, oh yeah, I need to go sign up for that thing after dinner.

00:04:48:06 - 00:05:19:24
Nick Clason | Hybrid Ministry
When they get home from work, they need to be able to discover that relatively quickly on your church website, even if the email had a link to it, even if they don't follow that link directly. You want your website to be clear and easy to navigate, which is why I continue to recommend nucleus. And also I just want to let you know, like if your website is not exactly up to it, I can create a couple of automated things for you, like updating your church Google calendar which will also naturally update on your website.

00:05:19:24 - 00:05:36:07
Nick Clason | Hybrid Ministry
And so if you're interested in something like that, I offer a service called Church Communications done for you. I would love to explore what that looks like to either a build a one time website or be step into some sort of partnership sort of thing. But email is the way to get Ahold of the adults in your church.

00:05:36:07 - 00:06:13:25
Nick Clason | Hybrid Ministry
If if billions of users are using it and 99% of people are checking their email on a daily basis, then you as a church, you have the opportunity to get in front of all of your people, which diminishes the need for those church stage based announcements and diminishes the needs for those church bulletins. Okay, and I'm not necessarily saying that you should toss those things out and not even worry about them anymore, but what I am saying is that your primary strategy should be email and then those other pieces, stage announcements, bulletins, whatever you want to say, even social media.

00:06:14:01 - 00:06:36:19
Nick Clason | Hybrid Ministry
They should all supplement what's going on on email. The second category of people that we're going to talk about here are teenagers, students. Okay. So this is particularly aimed for youth pastors. Once again, if you're not in that then hop down to the chapters below and jump ahead to the next one you need. As a youth pastor, you want to try to get to teenagers phones.

00:06:36:25 - 00:06:55:05
Nick Clason | Hybrid Ministry
Now you got to think about this. All teenagers are in a little bit of a different season of life, of adopting usage on their phones. So some of them aren't yet using, like text messaging yet. Right? So that's why I say a little bit more generically. You want to get to their phones because some parents let them have Instagram and some don't.

00:06:55:05 - 00:07:16:11
Nick Clason | Hybrid Ministry
Some parents let them have YouTube and some don't. Some parents let them text certain people and some don't. And so in some ways, somehow we need to get on their cell phones, which is what I'm promoting trying to do by using and utilizing, our hybrid strategy in our in the current student ministry that I serve in, this is our attempt and this is our, our play to get on to students cell phones.

00:07:16:11 - 00:07:31:23
Nick Clason | Hybrid Ministry
And so my hybrid strategy is actually linked right down below in the description or on your podcast catcher. I would love to have you check that out. It's completely free, but it helps. It helps give you my strategy and also helps you implement some pieces and parts of that so that you can start trying to get onto their phones.

00:07:32:00 - 00:07:54:13
Nick Clason | Hybrid Ministry
But here's some reasons why it's valuable and important for us to get to their phones. Because 69% of students of teenagers own a smartphone by the age of 12, according to Common Sense Media, and also 90% according to Pew Research. 90% of teenagers use YouTube, so there's a couple of different ways to get to their phones. Number one, social, okay.

00:07:54:13 - 00:08:26:15
Nick Clason | Hybrid Ministry
And short form vertical based video is still king. Going to vertical in 2024, 90% of the internet's traffic was short form, vertical based video. And so you can employ that short form, vertical based video strategy on Facebook. So I wouldn't recommend that platform necessarily for students or these other through TikTok, Instagram, YouTube. And if TikTok goes ahead and gets banned, you can still employ that that video based strategy by leaning into reels and TikToks and YouTube shorts by cross posting to places like YouTube and Instagram.

00:08:26:15 - 00:08:51:20
Nick Clason | Hybrid Ministry
And there are, you know, there are some TikTok like alternative apps being produced, like a lemonade app. And I don't know if that's going to take or pop, but but maybe go secure your church's handle on it. And then if it does, boom, you're there. And you can continue to employ that strategy. If it takes TikTok's spot, you know, once, like certain things get shook out here with the Congress ban or, you know, whatever is going on with that.

00:08:51:20 - 00:09:10:29
Nick Clason | Hybrid Ministry
And so the point is that short form, vertical based video while TikTok may not last forever, that strategy right now, that strategy is so, so clutch. And I actually I noticed it last night because here's the thing about that strategy. I was on Instagram and I was scrolling through stories, which are things posted by people that I follow my friends.

00:09:11:05 - 00:09:31:15
Nick Clason | Hybrid Ministry
That's a nod back to the social Graph era of friendship based social media. And I was scrolling through and I know friends, whoever I was, I was looking at your stories. I got bored, close it out, hopped into reels which then started showing me popular and like, entertainment based and reels that are actually getting a lot of views.

00:09:31:17 - 00:09:55:16
Nick Clason | Hybrid Ministry
And now all of a sudden I was, I was hooked. I was there for a while and that's going from that social graph era over into that discovery based era. And that's where we want to find ourselves in student ministry like we want we can. Here's the thing, though. You can post like a discovery based thing, and you can share that link to your audience so you can post that real on to your story so that all the students who follow you, they still see it.

00:09:55:19 - 00:10:11:10
Nick Clason | Hybrid Ministry
Or you can even like yesterday I posted, a YouTube short, also an Instagram reel and a TikTok, and I sent the YouTube short link in our text group and I said, have you answered this crazy? Would you rather question yet? And I sent it to all the kids are sign up in our text group, which is the second.

00:10:11:10 - 00:10:32:05
Nick Clason | Hybrid Ministry
So socials one one way to get to their phones. The second is to get to text messages. All right. And so if you want like blasts I would recommend a service like remind. It's completely free for schools. Or if you want a group chat feature I would recommend a group me both of them listen to me. Both of them have their shortcomings I get it, okay?

00:10:32:11 - 00:10:59:01
Nick Clason | Hybrid Ministry
But it's a great, like, neutralizer. Okay. If you if you have Apple phones and Android phones, GroupMe can put everyone in a group, chat app without, like, the fuss of the blue bubbles and all the things, the compressed pictures that Apple won't allow to come through. Because RCS messaging, even though it's been around since 2007, like it'll do these things where it it will it will create like a level playing field.

00:10:59:01 - 00:11:18:01
Nick Clason | Hybrid Ministry
Right. And you know, if you if your church communications database has some sort of texting service, that you already pay for, then by all means use that. Don't I don't necessarily recommend remind over something like that. Or if you've already dug deep to pay for some sort of texting service and continue to use that, probably better. But that that also goes for when kids are serving.

00:11:18:01 - 00:11:34:25
Nick Clason | Hybrid Ministry
Like if you can send them text notifications instead of just email notifications. The goal again is to get to their phones, especially if almost 70% of 12 year olds in on up have smartphones. All right. And so I know you're going to run into because I run into this too. You're going to run into kids who don't have it.

00:11:35:02 - 00:11:59:00
Nick Clason | Hybrid Ministry
So you always do have to have a small alternative for a more analog approach. But that's that's widely okay. Right. As we're trying to communicate with teenagers. And then the last area, the last area of ministry is what about your volunteers? What about your leaders? Okay. Now, this may not be, the highest or, like, email is still going to probably be what you're going to use.

00:11:59:02 - 00:12:20:10
Nick Clason | Hybrid Ministry
Just like going back to the, you know, parent adult section of this video, all the stats, all the reasons that's why email still is worthwhile for you volunteers. However, I will say in the last, six months or so, me and my team, me and my boss has started recording a weekly leader podcast. Yes, you heard that right.

00:12:20:10 - 00:12:44:27
Nick Clason | Hybrid Ministry
Weekly. Now we batch record, so we record four at a time. It's about an hour worth of our time. And then it takes me just a minute. Like, really not very long to just edit those suckers into, a YouTube video as well as an audio only podcast. And then we post those every single Monday morning. And so we encourage our leaders to, subscribe to that and listen to it.

00:12:44:27 - 00:13:25:07
Nick Clason | Hybrid Ministry
We try to make it like 15, no more maximum than 15 minutes. Usually they're closer to ten minutes each. And just, we've asked them to adopt that as their normal rhythm on their way to work, on their way on Monday morning to work, habit. And so what what this does is this reduces the pressure around a once a year or a biannual or even a monthly leader meeting to communicate all the big things that we need to communicate, because you know, that you need to, hook them with inspiration, but you also need to tell them, like, boring details like, hey, when you guys are like, checking in, you need to click this

00:13:25:07 - 00:13:43:02
Nick Clason | Hybrid Ministry
little button here, and you make sure you check in to both of these groups so that our metrics above all, they don't care about that stuff. But the Leader podcast gives you an avenue to share those little snippets of things. It also gives you an avenue to drip culture slowly. And so that's one of the things we've been doing.

00:13:43:02 - 00:14:04:01
Nick Clason | Hybrid Ministry
We've been attempting to make our culture a little more conversational and a little less teaching, and we've just been dripping that slowly on the podcast. And what's so fun is last week I sat down with some of my leaders, we do a yearly leader debrief, and I heard them starting to use some of the language that we've been putting on our leader podcast.

00:14:04:04 - 00:14:26:23
Nick Clason | Hybrid Ministry
In addition to gripping the information and sharing more announcements, we'll do like giveaways, we'll do leader shout outs, we'll share funny stories. And so then every week that that, posts on Monday, there's always the off chance that our leader group chat gets a little flurry of activity around whatever topic happened on the on the podcast or people are, you know, laughing about some of the things that are going on there.

00:14:26:23 - 00:14:49:24
Nick Clason | Hybrid Ministry
So according to Nielsen, the average podcast listener consumed up to seven a week. And so if you have people on your leader teams that are already podcast listeners, that's a super easy one. If not, you can help them adopt it. Or also, again, you can post those, video form to YouTube. YouTube also has a podcast RSS kind of section built into it that you can also use and utilize.

00:14:49:24 - 00:15:21:03
Nick Clason | Hybrid Ministry
And so even if they're not podcast adopters, they can still access it via the video. And so with your email strategy for adults, with your get to their phones strategy for students and with your podcast strategy for leaders, then use your stage and your bulletin announcements to really hit hard and to just simply reinforce and point people back not only into those channels, but then also off to your website where they're ultimately going to take their next step, call to action sort of things.

00:15:21:07 - 00:15:42:05
Nick Clason | Hybrid Ministry
And so in this next video, what I'm going to do is I'm going to help break down why you on social media should be focusing now more because our, our, our, information and our announcements have been taken care of how you should start focusing on engagement as opposed to simply broadcasting information. That video is going to be linked right here on screen.

00:15:42:05 - 00:15:49:16
Nick Clason | Hybrid Ministry
If you're watching on YouTube, go ahead and tap that. We'd love to see you over there. But until next time. And as always, my friends, don't forget to stay hybrid.

]]> 📊 HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

✅ CHURCH COMMUNICATIONS DONE FOR YOU
https://www.hybridministry.xyz/articles/comms

======================================
DESCRIPTION
Struggling to figure out the best way to communicate with your church? In this episode of The Hybrid Ministry Show, Nick Clason breaks down the most effective communication methods for parents, teens, and volunteers—backed by real stats and practical strategies. From email to social media to podcasts, find out how to make sure your church announcements actually reach the right people!

📓 SHOWNOTES
http://www.hybridministry.xyz/139

//HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

//CHURCH COMMUNICATIONS DONE FOR YOU
https://www.hybridministry.xyz/articles/comms

//NUCELUS
https://www.nucleus.church

//REMIND
https://www.remind.com/

//GROUPME
https://www.groupme.com

//CROSSCREEK STUDENTS LEADER PODCAST
https://www.youtube.com/@crosscreekstudents/podcasts

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

//SIDEKICK SETUP GUIDE
https://www.hybridministry.xyz/articles/setup

⌚TIMECODES
00:00 The Best Church Communications Channels
02:14 Adult or Parent Communication Strategy
06:19 Student Communication Strategy
11:48 Volunteer Communication Strategy

TRANSCRIPT
00:00:00:05 - 00:00:28:02
Nick Clason | Hybrid Ministry
Give me a like if your church still produces a bulletin and give me a subscribe if it's completely quit producing a bulletin. You know, it's interesting. In my 14 years of youth ministry experience, the first two churches I worked at, they were all about those bulletins. Man, we printed those suckers. Every single week. Interestingly, though, the last two churches I worked at both also post Covid, which I'm wondering if that has something to do with it.

00:00:28:05 - 00:00:51:16
Nick Clason | Hybrid Ministry
Chose not to produce a weekly bulletin. You know, in one of the earlier on churches, there was a week where, like, the secretary was out and somehow I ended up not only producing the bulletin for me, like a graphic like design document standpoint, but then I was also in the office cutting them. And my wife, she called me, said, what are you doing at work still?

00:00:51:16 - 00:01:15:05
Nick Clason | Hybrid Ministry
And I was like, I have to cut the bulletin. And as I was doing that, I gave myself this thought. I was like, do teenagers even read this? And now, you know, I was producing this for the rest of the church. But in my mind, and as I was having this conversation with myself, I thought, I don't think that teenagers actually read this, but they're parents, right?

00:01:15:05 - 00:01:36:14
Nick Clason | Hybrid Ministry
And so that's why we produce these things. And so we've been in this series called communication and the Noisy World. Slinked right up here at the top of the screen. And in this video we want to talk about is the particular channels that your churches should be leaning into. We're going to explore three different audiences. We're going to explore the adults in your church.

00:01:36:21 - 00:02:09:20
Nick Clason | Hybrid Ministry
We're going to explore the students in your church. And then we're also going to explore the volunteers in your church and or in your ministry. And what I want to do is in each of those, I'm going to give you my favorite communication method and some statistics that back the reasons up for why you should be leaning into those channels and as always, I want to remind you that there are chapters down below or in your podcast catcher, wherever you're listening to this, so that you can hop ahead to the section of this episode that makes the most sense to you in your ministry and the context in which you're serving.

00:02:09:23 - 00:02:34:26
Nick Clason | Hybrid Ministry
Welcome, everybody, to the Hybrid Ministry show. So I've been in youth ministry for 14 years, and so and in all of my experience of being in youth ministry, when I think about adults that I'm trying to minister to, those adults in particular are either parents or volunteers. And so in this particular section, let's chat about parents. And so these are parents of youth ministry students.

00:02:34:26 - 00:03:07:08
Nick Clason | Hybrid Ministry
However, if you're a church communications person or a senior pastor watching this like these, what I'm about to share, I believe, also relates to just adults attending your church in general. Okay. Because what I'm going to say, we're going to talk about the adults in your church, the strategy that I believe that you should employ first and foremost and make your number one like major thing that you double down on, that you pour gas on, that you make work is an email strategy.

00:03:07:10 - 00:03:35:10
Nick Clason | Hybrid Ministry
All right. Here's a couple of reasons why over 4.3 billion people globally use email. Furthermore, 99% of consumers check their email on a daily basis. This is according to HubSpot, and 73% of millennials and Gen Z, which if you're in youth ministry, those are your parents. And if you're not in youth ministry, those are the future adults of your church.

00:03:35:10 - 00:04:06:14
Nick Clason | Hybrid Ministry
The largest based millennials are the largest in the workforce and the largest opportunity for your your givers. Okay. They prefer email communication from brands at a rate of 73%. This is according to Adobe, so email isn't going anywhere. Now. I also, if you have been watching in the last couple of videos in this playlist, like we link just a second ago, I have been and I've always been my strategy, my hybrid strategy, whether it's for students, parents, whatever.

00:04:06:16 - 00:04:27:20
Nick Clason | Hybrid Ministry
First and foremost, make sure your website is good and remains up to date. So you want your email to be how you communicate and how you maybe market certain, like classes or events or whatever. But then you want to be able to take them to your website and or you want to send an email because think about user habits.

00:04:27:23 - 00:04:48:06
Nick Clason | Hybrid Ministry
You're you're checking your email at lunch or on your work break, okay, on your lunch break at work and you see something from your church. You don't have time right then and there to stop and go sign up, but it jog your memory and you're there. So then you want when someone later just goes to your website because they're thinking, oh yeah, I need to go sign up for that thing after dinner.

00:04:48:06 - 00:05:19:24
Nick Clason | Hybrid Ministry
When they get home from work, they need to be able to discover that relatively quickly on your church website, even if the email had a link to it, even if they don't follow that link directly. You want your website to be clear and easy to navigate, which is why I continue to recommend nucleus. And also I just want to let you know, like if your website is not exactly up to it, I can create a couple of automated things for you, like updating your church Google calendar which will also naturally update on your website.

00:05:19:24 - 00:05:36:07
Nick Clason | Hybrid Ministry
And so if you're interested in something like that, I offer a service called Church Communications done for you. I would love to explore what that looks like to either a build a one time website or be step into some sort of partnership sort of thing. But email is the way to get Ahold of the adults in your church.

00:05:36:07 - 00:06:13:25
Nick Clason | Hybrid Ministry
If if billions of users are using it and 99% of people are checking their email on a daily basis, then you as a church, you have the opportunity to get in front of all of your people, which diminishes the need for those church stage based announcements and diminishes the needs for those church bulletins. Okay, and I'm not necessarily saying that you should toss those things out and not even worry about them anymore, but what I am saying is that your primary strategy should be email and then those other pieces, stage announcements, bulletins, whatever you want to say, even social media.

00:06:14:01 - 00:06:36:19
Nick Clason | Hybrid Ministry
They should all supplement what's going on on email. The second category of people that we're going to talk about here are teenagers, students. Okay. So this is particularly aimed for youth pastors. Once again, if you're not in that then hop down to the chapters below and jump ahead to the next one you need. As a youth pastor, you want to try to get to teenagers phones.

00:06:36:25 - 00:06:55:05
Nick Clason | Hybrid Ministry
Now you got to think about this. All teenagers are in a little bit of a different season of life, of adopting usage on their phones. So some of them aren't yet using, like text messaging yet. Right? So that's why I say a little bit more generically. You want to get to their phones because some parents let them have Instagram and some don't.

00:06:55:05 - 00:07:16:11
Nick Clason | Hybrid Ministry
Some parents let them have YouTube and some don't. Some parents let them text certain people and some don't. And so in some ways, somehow we need to get on their cell phones, which is what I'm promoting trying to do by using and utilizing, our hybrid strategy in our in the current student ministry that I serve in, this is our attempt and this is our, our play to get on to students cell phones.

00:07:16:11 - 00:07:31:23
Nick Clason | Hybrid Ministry
And so my hybrid strategy is actually linked right down below in the description or on your podcast catcher. I would love to have you check that out. It's completely free, but it helps. It helps give you my strategy and also helps you implement some pieces and parts of that so that you can start trying to get onto their phones.

00:07:32:00 - 00:07:54:13
Nick Clason | Hybrid Ministry
But here's some reasons why it's valuable and important for us to get to their phones. Because 69% of students of teenagers own a smartphone by the age of 12, according to Common Sense Media, and also 90% according to Pew Research. 90% of teenagers use YouTube, so there's a couple of different ways to get to their phones. Number one, social, okay.

00:07:54:13 - 00:08:26:15
Nick Clason | Hybrid Ministry
And short form vertical based video is still king. Going to vertical in 2024, 90% of the internet's traffic was short form, vertical based video. And so you can employ that short form, vertical based video strategy on Facebook. So I wouldn't recommend that platform necessarily for students or these other through TikTok, Instagram, YouTube. And if TikTok goes ahead and gets banned, you can still employ that that video based strategy by leaning into reels and TikToks and YouTube shorts by cross posting to places like YouTube and Instagram.

00:08:26:15 - 00:08:51:20
Nick Clason | Hybrid Ministry
And there are, you know, there are some TikTok like alternative apps being produced, like a lemonade app. And I don't know if that's going to take or pop, but but maybe go secure your church's handle on it. And then if it does, boom, you're there. And you can continue to employ that strategy. If it takes TikTok's spot, you know, once, like certain things get shook out here with the Congress ban or, you know, whatever is going on with that.

00:08:51:20 - 00:09:10:29
Nick Clason | Hybrid Ministry
And so the point is that short form, vertical based video while TikTok may not last forever, that strategy right now, that strategy is so, so clutch. And I actually I noticed it last night because here's the thing about that strategy. I was on Instagram and I was scrolling through stories, which are things posted by people that I follow my friends.

00:09:11:05 - 00:09:31:15
Nick Clason | Hybrid Ministry
That's a nod back to the social Graph era of friendship based social media. And I was scrolling through and I know friends, whoever I was, I was looking at your stories. I got bored, close it out, hopped into reels which then started showing me popular and like, entertainment based and reels that are actually getting a lot of views.

00:09:31:17 - 00:09:55:16
Nick Clason | Hybrid Ministry
And now all of a sudden I was, I was hooked. I was there for a while and that's going from that social graph era over into that discovery based era. And that's where we want to find ourselves in student ministry like we want we can. Here's the thing, though. You can post like a discovery based thing, and you can share that link to your audience so you can post that real on to your story so that all the students who follow you, they still see it.

00:09:55:19 - 00:10:11:10
Nick Clason | Hybrid Ministry
Or you can even like yesterday I posted, a YouTube short, also an Instagram reel and a TikTok, and I sent the YouTube short link in our text group and I said, have you answered this crazy? Would you rather question yet? And I sent it to all the kids are sign up in our text group, which is the second.

00:10:11:10 - 00:10:32:05
Nick Clason | Hybrid Ministry
So socials one one way to get to their phones. The second is to get to text messages. All right. And so if you want like blasts I would recommend a service like remind. It's completely free for schools. Or if you want a group chat feature I would recommend a group me both of them listen to me. Both of them have their shortcomings I get it, okay?

00:10:32:11 - 00:10:59:01
Nick Clason | Hybrid Ministry
But it's a great, like, neutralizer. Okay. If you if you have Apple phones and Android phones, GroupMe can put everyone in a group, chat app without, like, the fuss of the blue bubbles and all the things, the compressed pictures that Apple won't allow to come through. Because RCS messaging, even though it's been around since 2007, like it'll do these things where it it will it will create like a level playing field.

00:10:59:01 - 00:11:18:01
Nick Clason | Hybrid Ministry
Right. And you know, if you if your church communications database has some sort of texting service, that you already pay for, then by all means use that. Don't I don't necessarily recommend remind over something like that. Or if you've already dug deep to pay for some sort of texting service and continue to use that, probably better. But that that also goes for when kids are serving.

00:11:18:01 - 00:11:34:25
Nick Clason | Hybrid Ministry
Like if you can send them text notifications instead of just email notifications. The goal again is to get to their phones, especially if almost 70% of 12 year olds in on up have smartphones. All right. And so I know you're going to run into because I run into this too. You're going to run into kids who don't have it.

00:11:35:02 - 00:11:59:00
Nick Clason | Hybrid Ministry
So you always do have to have a small alternative for a more analog approach. But that's that's widely okay. Right. As we're trying to communicate with teenagers. And then the last area, the last area of ministry is what about your volunteers? What about your leaders? Okay. Now, this may not be, the highest or, like, email is still going to probably be what you're going to use.

00:11:59:02 - 00:12:20:10
Nick Clason | Hybrid Ministry
Just like going back to the, you know, parent adult section of this video, all the stats, all the reasons that's why email still is worthwhile for you volunteers. However, I will say in the last, six months or so, me and my team, me and my boss has started recording a weekly leader podcast. Yes, you heard that right.

00:12:20:10 - 00:12:44:27
Nick Clason | Hybrid Ministry
Weekly. Now we batch record, so we record four at a time. It's about an hour worth of our time. And then it takes me just a minute. Like, really not very long to just edit those suckers into, a YouTube video as well as an audio only podcast. And then we post those every single Monday morning. And so we encourage our leaders to, subscribe to that and listen to it.

00:12:44:27 - 00:13:25:07
Nick Clason | Hybrid Ministry
We try to make it like 15, no more maximum than 15 minutes. Usually they're closer to ten minutes each. And just, we've asked them to adopt that as their normal rhythm on their way to work, on their way on Monday morning to work, habit. And so what what this does is this reduces the pressure around a once a year or a biannual or even a monthly leader meeting to communicate all the big things that we need to communicate, because you know, that you need to, hook them with inspiration, but you also need to tell them, like, boring details like, hey, when you guys are like, checking in, you need to click this

00:13:25:07 - 00:13:43:02
Nick Clason | Hybrid Ministry
little button here, and you make sure you check in to both of these groups so that our metrics above all, they don't care about that stuff. But the Leader podcast gives you an avenue to share those little snippets of things. It also gives you an avenue to drip culture slowly. And so that's one of the things we've been doing.

00:13:43:02 - 00:14:04:01
Nick Clason | Hybrid Ministry
We've been attempting to make our culture a little more conversational and a little less teaching, and we've just been dripping that slowly on the podcast. And what's so fun is last week I sat down with some of my leaders, we do a yearly leader debrief, and I heard them starting to use some of the language that we've been putting on our leader podcast.

00:14:04:04 - 00:14:26:23
Nick Clason | Hybrid Ministry
In addition to gripping the information and sharing more announcements, we'll do like giveaways, we'll do leader shout outs, we'll share funny stories. And so then every week that that, posts on Monday, there's always the off chance that our leader group chat gets a little flurry of activity around whatever topic happened on the on the podcast or people are, you know, laughing about some of the things that are going on there.

00:14:26:23 - 00:14:49:24
Nick Clason | Hybrid Ministry
So according to Nielsen, the average podcast listener consumed up to seven a week. And so if you have people on your leader teams that are already podcast listeners, that's a super easy one. If not, you can help them adopt it. Or also, again, you can post those, video form to YouTube. YouTube also has a podcast RSS kind of section built into it that you can also use and utilize.

00:14:49:24 - 00:15:21:03
Nick Clason | Hybrid Ministry
And so even if they're not podcast adopters, they can still access it via the video. And so with your email strategy for adults, with your get to their phones strategy for students and with your podcast strategy for leaders, then use your stage and your bulletin announcements to really hit hard and to just simply reinforce and point people back not only into those channels, but then also off to your website where they're ultimately going to take their next step, call to action sort of things.

00:15:21:07 - 00:15:42:05
Nick Clason | Hybrid Ministry
And so in this next video, what I'm going to do is I'm going to help break down why you on social media should be focusing now more because our, our, our, information and our announcements have been taken care of how you should start focusing on engagement as opposed to simply broadcasting information. That video is going to be linked right here on screen.

00:15:42:05 - 00:15:49:16
Nick Clason | Hybrid Ministry
If you're watching on YouTube, go ahead and tap that. We'd love to see you over there. But until next time. And as always, my friends, don't forget to stay hybrid.

]]> Episode 138: Steal this Clearer (& Less Boring) Church Announcement Strategy https://www.hybridministry.xyz/138 ed99a3cf-1c5c-4d49-b761-fb16bc75aa7c Thu, 27 Feb 2025 05:00:00 -0600 Nick Clason 138 Steal this Clearer (& Less Boring) Church Announcement Strategy full Nick Clason Tired of your church announcements being ignored? In this episode of the *Hybrid Ministry Podcast*, we’ll show you how to create clearer and less boring announcements using three practical hacks: reduce your CTAs, centralize next steps, and inspire over inform. Stop overwhelming your audience with noise—learn how to simplify your messaging, engage your community, and make your announcements impossible to miss. 19:51 no <p>📊 HYBRID STRATEGY GUIDE<br> <a href="https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book" target="_blank" rel="nofollow noopener">https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book</a></p> <p>✅ CHURCH COMMUNICATIONS DONE FOR YOU<br> <a href="https://www.hybridministry.xyz/articles/comms" target="_blank" rel="nofollow noopener">https://www.hybridministry.xyz/articles/comms</a></p> <p><strong>======================================</strong><br> <strong>DESCRIPTION</strong><br> Tired of your church announcements being ignored? In this episode of the <em>Hybrid Ministry Podcast</em>, we’ll show you how to create clearer and less boring announcements using three practical hacks: reduce your CTAs, centralize next steps, and inspire over inform. Stop overwhelming your audience with noise—learn how to simplify your messaging, engage your community, and make your announcements impossible to miss.</p> <p><strong>📓 SHOWNOTES</strong><br> <a href="http://www.hybridministry.xyz/138" target="_blank" rel="nofollow noopener">http://www.hybridministry.xyz/138</a></p> <p>//HYBRID STRATEGY GUIDE<br> <a href="https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book" target="_blank" rel="nofollow noopener">https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book</a></p> <p>//CHURCH COMMUNICATIONS DONE FOR YOU<br> <a href="https://www.hybridministry.xyz/articles/comms" target="_blank" rel="nofollow noopener">https://www.hybridministry.xyz/articles/comms</a></p> <p>//NUCELUS<br> <a href="https://www.nucleus.church" target="_blank" rel="nofollow noopener">https://www.nucleus.church</a></p> <p>//TRANSITION STYLE VIDEOS<br> <a href="https://share.hsforms.com/1UrHggOX1Q3mH_A3F3f8dWwnumis" target="_blank" rel="nofollow noopener">https://share.hsforms.com/1UrHggOX1Q3mH_A3F3f8dWwnumis</a></p> <p>//HUBSPOT (For List Segmentation)<br> <a href="https://www.hubspot.com" target="_blank" rel="nofollow noopener">https://www.hubspot.com</a></p> <p>//KIT (Formerly ConvertKit)<br> <a href="https://partners.kit.com/x9dbnh372pji" target="_blank" rel="nofollow noopener">https://partners.kit.com/x9dbnh372pji</a></p> <p>👉 STAY CONNECTED WITH NICK<br> YouTube: <a href="https://www.youtube.com/@clasonnick" target="_blank" rel="nofollow noopener">https://www.youtube.com/@clasonnick</a><br> Instagram: <a href="https://www.instagram.com/hybridministry/" target="_blank" rel="nofollow noopener">https://www.instagram.com/hybridministry/</a><br> TikTok: <a href="https://www.tiktok.com/@clasonnick" target="_blank" rel="nofollow noopener">https://www.tiktok.com/@clasonnick</a><br> Facebook: <a href="https://www.facebook.com/HybridMinistry" target="_blank" rel="nofollow noopener">https://www.facebook.com/HybridMinistry</a><br> Website: <a href="https://www.hybridministry.xyz" target="_blank" rel="nofollow noopener">https://www.hybridministry.xyz</a></p> <p><strong>--------------</strong><br> 🎉 FREE STUFF 🎉<br> We have all kinds of FREE Things that you can use in your context!<br> The best way to pay us back is a review or a YouTube Subscribe!<br> <a href="https://www.linktr.ee/clasonnick" target="_blank" rel="nofollow noopener">https://www.linktr.ee/clasonnick</a></p> <p><strong>--------------</strong><br> 🛠️TOOLS I USE THAT CAN HELP YOU!<br> <em><em>Some of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products</em></em><br> VIDIQ<br> <a href="https://vidiq.com/hybrid" target="_blank" rel="nofollow noopener">https://vidiq.com/hybrid</a></p> <p>BEST DYM RESOURCES<br> <a href="https://www.hybridministry.xyz/articles/dym" target="_blank" rel="nofollow noopener">https://www.hybridministry.xyz/articles/dym</a></p> <p>OPUS.PRO FOR AI SHORTS &amp; REELS<br> <a href="https://www.opus.pro/?via=a5d361" target="_blank" rel="nofollow noopener">https://www.opus.pro/?via=a5d361</a></p> <p>//YOUTUBE STARTER KIT FOR UNDER $100<br> <a href="https://www.hybridministry.xyz/articles/youtubestarterkit" target="_blank" rel="nofollow noopener">https://www.hybridministry.xyz/articles/youtubestarterkit</a></p> <p>//SIDEKICK SETUP GUIDE<br> <a href="https://www.hybridministry.xyz/articles/setup" target="_blank" rel="nofollow noopener">https://www.hybridministry.xyz/articles/setup</a></p> <p>⌚TIMECODES<br> 00:00 Steal this Church Announcement Strategy<br> 01:48 Myth<br> 05:44 Hack #1<br> 08:39 Hack #2<br> 11:17 Hack #3<br> 13:31 The Ultimate Church Announcement Decision Making Grid<br> 18:09 Bonus Tip</p> <p><strong>TRANSCRIPT</strong><br> 00:00:00:19 - 00:00:01:08<br> Nick Clason | Hybrid Ministry<br> I want you to</p> <p>00:00:01:08 - 00:00:06:55<br> Nick Clason | Hybrid Ministry<br> steal this clearer and less boring church announcement strategy.</p> <p>00:00:06:55 - 00:00:21:33<br> Nick Clason | Hybrid Ministry<br> Because why? Because you've been announcing your event for several weeks, maybe even months now at this point. And give me a like, if this has ever happened to you, you get that text from that student or that church member that said, when is the event again?</p> <p>00:00:21:38 - 00:00:27:51<br> Nick Clason | Hybrid Ministry<br> Or is it too late to sign up? Or when are we supposed to be there again? And you just want to pull</p> <p>00:00:28:33 - 00:00:29:51<br> Nick Clason | Hybrid Ministry<br> your hair out? But like we talked</p> <p>00:00:29:51 - 00:00:30:13<br> Nick Clason | Hybrid Ministry<br> about in the</p> <p>00:00:30:13 - 00:00:30:40<br> Nick Clason | Hybrid Ministry<br> last</p> <p>00:00:30:40 - 00:00:41:39<br> Nick Clason | Hybrid Ministry<br> video partying on, he has this concept called inadvertent blindness. And what he's really saying with that is he says, we really only see what we're looking for.</p> <p>00:00:41:44 - 00:00:42:09<br> Nick Clason | Hybrid Ministry<br> And so in</p> <p>00:00:42:09 - 00:00:42:34<br> Nick Clason | Hybrid Ministry<br> this</p> <p>00:00:42:34 - 00:00:42:58<br> Nick Clason | Hybrid Ministry<br> video,</p> <p>00:00:42:58 - 00:01:08:50<br> Nick Clason | Hybrid Ministry<br> how do we have clearer and less boring church announcements, ones that are actually going to, incite inspiration and not just one where you're only simply disseminating information? So in this video, what I want to do is I want to share with you the myth about church communications and church announcements. I want to share with you three hacks that will help you have clearer and better and less boring church announcements.</p> <p>00:01:08:54 - 00:01:33:06<br> Nick Clason | Hybrid Ministry<br> I'm also going to share with you the ultimate church decision making grid. How do you announce what you announce so that the best and most relevant announcements are the ones that are being said from the stage and from the platform, and from the areas and the channels that you want to be saying them from. And finally, stick around to the very end of the video, because I have for you a bonus hack that may in fact change everything.</p> <p>00:01:33:18 - 00:01:38:50<br> Nick Clason | Hybrid Ministry<br> And as always, if you're watching here on YouTube or wherever you're listening in the podcast catcher, there are chapters</p> <p>00:01:38:50 - 00:01:56:40<br> Nick Clason | Hybrid Ministry<br> listed down below so that you can jump ahead to the areas of the video that make the most sense to you. Welcome to the Hybrid Ministry Show. So what's the myth? Okay, the myth is this. The myth is that people don't come to your church function, your church thing.</p> <p>00:01:56:44 - 00:02:24:17<br> Nick Clason | Hybrid Ministry<br> We assume that they're not coming to the thing because they don't know about the thing. And so therefore, what do we do? We share more information about the thing. Oh, well, it's actually at seven and we're going to have this and we're going to put it in the fellowship hall, like, and we just give them more and more boring details about it, assuming that those boring details about it are going to be what's going to help them overcome their in in the action and misinformation and get them to that event.</p> <p>00:02:24:17 - 00:02:41:17<br> Nick Clason | Hybrid Ministry<br> That's not why they're not coming. They're not coming because they don't care about it. They're not coming because they're busy and they have a schedule conflict. They're not coming because your thing is not the most important thing in their life. Sorry. Like, I hate like I'm not trying to be rude, and I'm not trying to say that to you in a way that's demeaning.</p> <p>00:02:41:17 - 00:03:16:35<br> Nick Clason | Hybrid Ministry<br> But like, your thing is not as important as you think your thing is. And so the reason why people don't come to church events is not because they're missing information. But as we talked about in the last episode, credit to Brady Shear for this analogy is we got to start thinking more like movie trailers, right? So a movie trailer moves people towards inspiration, and they try to incite curiosity in such a way that when they see that movie trailer, they're like, I have to go and they'll move heaven and earth and they'll find the tickets and they'll find the theater, and they'll get to that event of their own accord.</p> <p>00:03:16:39 - 00:03:36:23<br> Nick Clason | Hybrid Ministry<br> Our church events. First of all, we're not able to compete in a lot of times with movie trailers. Like I get it right, but we we result and we, you know, get our church announcements to a spot where we think we just need to share more information. What time, what date. And like those are really boring church announcements.</p> <p>00:03:36:23 - 00:03:57:55<br> Nick Clason | Hybrid Ministry<br> And the more information that you share in that church announcement, again, we're assuming the myth is we're assuming they don't have enough information, so we'll just give them more information, when in fact, what you actually need to do is you need to inspire them. You need to move them to action through inspiration, through storytelling, through captivation of their senses and their imagination.</p> <p>00:03:57:55 - 00:04:18:17<br> Nick Clason | Hybrid Ministry<br> And you're like, dude, I'm a youth pastor. I'm a church secretary, I'm a senior pastor. I can't do any of that. And like, I get it, these are not skills that we often refine or hone in on our own. They're not disciplines that that we have maybe necessarily been been, you know, given or taught in like a seminary degree or whatever the case may be.</p> <p>00:04:18:22 - 00:04:42:24<br> Nick Clason | Hybrid Ministry<br> But in this world with over information and with this noisy world, like, that's what we're competing. See, so like this, these, this myth. Right? This myth is the reason why, posting your announcements to social media is a bad idea because, again, this myth helps us think, oh, we need to put this information out there on the internet.</p> <p>00:04:42:25 - 00:04:58:40<br> Nick Clason | Hybrid Ministry<br> We need to let them know when and where and how much dice to bring to the bunker. And I and which fellowship hall we're going to be in, like people again, they're not getting on social media for more information for information download. And if they are, I'm going to tell you where you should put that information because you should include it.</p> <p>00:04:58:40 - 00:05:18:24<br> Nick Clason | Hybrid Ministry<br> Okay. But and we'll get to that in a second. But they're not getting on social for that. They're getting a social once again for in from Earth, not for information for inspiration and and maybe even for some humor and maybe for some entertainment. And so that's actually what I sort of push towards in my free strategy guide, which is going to be link down below.</p> <p>00:05:18:26 - 00:05:39:29<br> Nick Clason | Hybrid Ministry<br> If you haven't grabbed it, go ahead and grab it. It is, like I said, it's completely free, but it'll help lay out in detail what I do to kind of live this hybrid version of ministry and what I do on social media. But if that's not what they're looking for, and if our announcements are chock full of too much information and not enough inspiration, then what should we do instead?</p> <p>00:05:39:29 - 00:06:03:27<br> Nick Clason | Hybrid Ministry<br> I'm glad you asked. That's where these three hacks are going to come in. Okay, so hack number one is reduce your CTAs, CTAs is an acronym. And it sure. It's a marketing word for reduce your calls to action. So a call to action is what you're actually asking someone to do as a result of the information. You have a bunco night.</p> <p>00:06:03:36 - 00:06:27:42<br> Nick Clason | Hybrid Ministry<br> So you want them to sign up for the bunco night, right. But oftentimes we're stacking multiple call to actions. Okay. So in an announcement moment in your church, we often get up there and everyone gets an opportunity that the kids in the youth and the women and the men's and then the whole church picnic, and there's just there's too many different things.</p> <p>00:06:27:42 - 00:07:02:56<br> Nick Clason | Hybrid Ministry<br> And so, too much thing, too many things that can cause somebody brain to get overwhelmed, psychologically speaking. And therefore, instead of promoting action, it does the exact opposite. It causes paralysis and it promotes inaction. In fact, Simon Sinek, he shared this story of the salesman who was a shoe salesman, and the shoe salesman said he learned the key to selling shoes, and the key to selling shoes was anytime he would have, a person trying on shoes and he had three shoe options, they would always say no.</p> <p>00:07:03:01 - 00:07:17:56<br> Nick Clason | Hybrid Ministry<br> But when he reduced it to simply just two options, right? Reducing the call to actions when he would reduce it down to just two options. And so if they had three, he would and they're like, they had two. And they're like, let me see this pair. He would say, which one of these do you want me to take away?</p> <p>00:07:18:01 - 00:07:36:32<br> Nick Clason | Hybrid Ministry<br> They would remove one. He would take one away. And then that he'd bring the new pair in, and then there would be two new sets of shoes. And then he would say, which of these do you want, A or B, as opposed to which of these you want A, B or C? And he said when he had two options, he always sold.</p> <p>00:07:36:32 - 00:08:02:11<br> Nick Clason | Hybrid Ministry<br> When he had three they would walk away. And so the same is true in our church announcements. You your assumption and it's a faulty one. But your assumption now hates it is that the more you offer on the stage, the the better it's going to be for your church and for your people. And let's be honest, if you work on a church staff, there's the pressure of getting everyone's announcement equal airtime.</p> <p>00:08:02:16 - 00:08:20:35<br> Nick Clason | Hybrid Ministry<br> And so again, we're going to talk about the decision making grid of how you come to those decisions. But you need to reduce your call to actions on your stage. What do you really want the people in your auditorium in your service? What do you really want them to do? And everything else? We're going to find another way.</p> <p>00:08:20:39 - 00:08:39:17<br> Nick Clason | Hybrid Ministry<br> We're going to find another avenue to promote it. And you might be thinking, yeah, but you just told me, I can't put that on social. And you're right. I did say that again. We'll get to it. But reduce your calls to action. And then within that okay. So reduce the number of announcements that you're sharing. But within that simplify see where they go.</p> <p>00:08:39:17 - 00:09:06:01<br> Nick Clason | Hybrid Ministry<br> Which leads me to my second hack. Centralize everything on your website. And now you might be thinking and even assuming that you're doing that. But again credit to Brady Scheer of that pro church tools, his announcement strategy, his church website strategy, and his church website builder, which if you don't have a good church website and you want one that's good and actually easy to put together, I recommend nucleus Dot church.</p> <p>00:09:06:06 - 00:09:29:56<br> Nick Clason | Hybrid Ministry<br> His whole goal with it is to get everyone to the same centralized location. And so when you give an announcement, then people are and an announcement that's inspiring. And that one that's chock full of information. So a good announcement about a, you know, story of life change at the last women's bunco night and then someone sitting there like, I need to get to the bunco night.</p> <p>00:09:29:56 - 00:09:51:24<br> Nick Clason | Hybrid Ministry<br> But when is it? Where is it? Like they go to the website, and the website has all of the information that they're looking for. Your announcements will be better if your website can supply them with the information that they're looking for. Because again, like I said in the last video, which is linked right up here at the top of the screen, if you're watching here on YouTube, I so we operate in a cable TV mentality.</p> <p>00:09:51:29 - 00:10:22:27<br> Nick Clason | Hybrid Ministry<br> In order to come to the bunker, you need all this information. You need the when, the where, the why, the what, but in what. People aren't living mindset wise that way they're living in a Netflix culture. And so they're like, oh, my church has a bunco night. When is that again? And they're thinking about that, on a Thursday at 4 p.m. and so on a Thursday at 4 p.m., they need to be able to go to your church website and get all the information that they're looking for, as opposed to relying on you in the moment on Sunday to get to church.</p> <p>00:10:22:27 - 00:10:45:13<br> Nick Clason | Hybrid Ministry<br> Bunco night information, which they're not interested in at that moment, but they may be interested later. And so you if you catch them and hook them with inspiration, they'll want to go and then later in this Netflix culture, they'll go on demand and they'll go get it on your church website, which if you're hearing this and you're like, wow, okay, so we need to overhaul our church website.</p> <p>00:10:45:27 - 00:11:05:56<br> Nick Clason | Hybrid Ministry<br> That may be the case. And you may be right. And you know what? I can offer that for you. I have a service called Church Communications done for you. You don't have enough time to kind of overhaul your social media strategy on your church website. I would encourage you to take a look at the link below. I'd love to offer that to you, and we can explore what that might look like for us to walk into a partnership together.</p> <p>00:11:05:56 - 00:11:39:16<br> Nick Clason | Hybrid Ministry<br> Because I want you to win, and I want more people to come to your church bunco night. But again, the third hack then, is, as we've been talking about, kind of in this whole video, right? Aim to inspire over inform, aim to inspire over and form a sort of been the basis of this whole video. But once again, and here I want to point out like here's what the dictionary.com definition of inspires, really, it's to fill someone with the urge or ability to do or feel something, especially to do something creative.</p> <p>00:11:39:21 - 00:12:07:13<br> Nick Clason | Hybrid Ministry<br> Right. And so a video, if you're watching here on YouTube, like this is one of my transition style videos that we do for social media. Might not seem inspiring to you, right? However, imagine a person stumbling upon it on social media because they can stumble upon your videos like this on social media. Which of these do you think performs better, this video or this standard static announcement graphic that you cooked up in Canva?</p> <p>00:12:07:17 - 00:12:33:20<br> Nick Clason | Hybrid Ministry<br> Right. Which is why down below I have my social transition video pack, the ones that I recommend. I have six of those plus six cap cut meme style videos. Go ahead, download those and then start using and posting those on your social media, because this video is using the medium for what it's made for. And it may not be like inspiring, but it's entertaining and it gets it still gets the message across.</p> <p>00:12:34:00 - 00:13:08:51<br> Nick Clason | Hybrid Ministry<br> While your other one, yeah, it gives all the information, but this other one, it inspires, it promotes action. It may, you know, cause people to share it. It may be entertaining, it may cause them to laugh. And then as a result of that, like when there's a bunco night, let me go find that out. And then they head over to your church website, which is built, you know, comes done for you or you build it on your own and it has all of the relevant and pertinent information you're using now, the the broadcast channels and the platforms for what they're made for, as opposed to just simply, crushing it and pounding information down</p> <p>00:13:08:56 - 00:13:33:45<br> Nick Clason | Hybrid Ministry<br> through people's channels. Because remember, the myth that we all believe is that they just need more information. But the fact is, it's not exactly it. We need to optimize our our communications in the channels that we find ourselves so that they lean into what those channels are built for and made for. So now this leads me to the ultimate church announcement decision making grid.</p> <p>00:13:33:57 - 00:13:56:01<br> Nick Clason | Hybrid Ministry<br> Okay. And so the question that I want you to ask yourself when you're considering putting an announcement up on the church platform, up on the church stage, is does this announcement apply to greater than 50% of the people in the room? If not, find another way. Now you might be thinking like, but I got to keep the men's ministry happy in the women's ministry happy.</p> <p>00:13:56:01 - 00:14:23:28<br> Nick Clason | Hybrid Ministry<br> And and I will say, when you institute this church decision making, the search announcement, decision making grid. Yes. At first you are going to have some unhappy people, especially if you've been announcing everything. Okay. However, once you institute this as a policy, when someone asks you to announce such and such thing, you can say, I'm sorry, we actually only do this and you got to still be people over process in this, okay?</p> <p>00:14:23:42 - 00:14:49:18<br> Nick Clason | Hybrid Ministry<br> But let the policy point to the policy and let the policy be the bad guy. But the reason that your announcements aren't captivating enough people is because you're getting up and you're announcing something that only pertains to 10 to 15% of the people in your population or in your congregation. And so you might be thinking like, okay, yeah, but the, the platform, the, the stage, that's the only time that we have to announce anything.</p> <p>00:14:49:23 - 00:15:12:54<br> Nick Clason | Hybrid Ministry<br> So what I recommend is 50% or more okay. And then if not find another way. And so you might be thinking well what are some other ways. So here's not an exhaustive list but just a list kind of get your brain going. So you could do social media right. And if it's like an outsider event, you might even consider, doing some advertising and putting some some dollars behind like a Facebook or an Instagram ad.</p> <p>00:15:12:58 - 00:15:33:18<br> Nick Clason | Hybrid Ministry<br> Your website is a fantastic spot to advertise things. Text messaging, emails. And let me, let me just say for a minute, like if you can do list segmentation and there are tools out there like, like a HubSpot or like a ConvertKit, and they're going to have a they're going to have a little bit of cost associated with it.</p> <p>00:15:33:29 - 00:15:57:44<br> Nick Clason | Hybrid Ministry<br> And you may need to put that above and beyond a thing like, you know, church community builder, planning center or whatever your church management software is. But you can create list segmentation. And so you can actually send custom emails for people based on where they actually are in your church, as opposed to just sending big church blasts. Because I think that's another reason why some of our information falls on deaf ears.</p> <p>00:15:57:44 - 00:16:16:58<br> Nick Clason | Hybrid Ministry<br> We're sending irrelevant announcements to people, but we don't know how to, make our lists smaller and more custom. Right? Like, again, in the industrial age versus the digital age and the industrial age is all about numbers. So we just need to get the most amount of people on our email list and then just blast them with this information over and over again.</p> <p>00:16:17:03 - 00:16:37:21<br> Nick Clason | Hybrid Ministry<br> But in the digital age, people want to be known for who they are as an individual. And so if we can send them customized, tailored emails that are broken down into what, marketers called lists and, segmentation of lists, that's going to, I think, perform better for you on open rates and click through rates and called actions and actually then taking those call to actions.</p> <p>00:16:37:51 - 00:17:03:05<br> Nick Clason | Hybrid Ministry<br> But so you can use like banners on your website, you can even use printed banners, pop up banners and things like that. And nucleus actually does all of those things again for you. Okay. Now so so if it doesn't apply to greater than 50%, don't announce it. And okay. And I would say no more than two call to action zone one and two announcements.</p> <p>00:17:03:05 - 00:17:25:09<br> Nick Clason | Hybrid Ministry<br> Now again you might be like what? Like how you're trying to riot okay. Some of you you have church bulletins. You have bulletin boards like use those other means and methods. I mean, let me just say like, you know, right now we have a, high school, like, kind of retreat disciple now weekend thing coming up. We don't announce anything in store for student ministry in our main church announcement platform.</p> <p>00:17:25:09 - 00:17:44:04<br> Nick Clason | Hybrid Ministry<br> Okay. But right now we're we're pushing and announcing our high school weekend in there. And, you might think, like, oh, Grace, you probably have, like, a lot more traction, like, we have less traction on this event signups than anything else. And it's not because people don't know about it. It's just because it's and it's ended up kind of being a bad weekend for a lot of our students.</p> <p>00:17:44:04 - 00:18:12:27<br> Nick Clason | Hybrid Ministry<br> And so, again, the publicity thing is not necessarily the issue. We don't have more people coming to our events because of it. Like, we people know about what we have going on because we use and utilize these other kind of platforms and channels to, you know, to our best vantage. Okay. Now, so all those things being said, the myth plus through hacks now the decision making grid, the last little bonus tip that I have for you is when you're sharing announcements.</p> <p>00:18:12:32 - 00:18:34:12<br> Nick Clason | Hybrid Ministry<br> Okay, here's how you can here's how you can lean into inspiration and away from away from information is share stories, use footage, and use photos, especially if you have it from previous and past events. Share a story about life changing as you're doing it. I have some some videos in the back or some photos on the back scrolling.</p> <p>00:18:34:16 - 00:18:55:20<br> Nick Clason | Hybrid Ministry<br> This is a picture from last year's bunco event. And this is. This is Sally. And Sally had an amazing time and she came for the community. But she stuck around for for the life change. And now she's a part of a group and now she's serving. And as she leading bunco night. And that's why you should come to bunco night and go to our church website to sign up for this year's bunco night.</p> <p>00:18:55:25 - 00:19:15:16<br> Nick Clason | Hybrid Ministry<br> Like something like that. So much more inspiring. Then this Thursday, 6:00 bring a dip to share and all the boring information your website can handle that it does a good job of that. And people, people know to look for it and people are looking for it in that way. And so you have all these different avenues beyond just your stage.</p> <p>00:19:15:16 - 00:19:36:35<br> Nick Clason | Hybrid Ministry<br> So how do you maximize each individual avenue in 2025 so that it gets the message across in a way that is captivating and inspiring. And then the people in your church know about what's going on and actually move towards action of signing up for and attending your church's events. Well, I'm glad you asked because that's the next video here in this playlist.</p> <p>00:19:36:40 - 00:19:50:22<br> Nick Clason | Hybrid Ministry<br> It's going to be linked here on screen. So go ahead and tap that and we'll see you over in that video. But don't forget my friends. And as always to stay hybrid. </p> hybrid ministry, nick clason, youth ministry strategy, youth ministry coach, student ministry, church communication tips, ministry communication, noisy world communication, clear church messaging, church social media tips, youth ministry communication, creative church communication, effective ministry communication, digital church strategies, church engagement, ministry outreach, communication tips for churches, simplifying messages, ministry social media strategy, hybrid ministry podcast, church growth tips, two-way communication, engaging church content, digital discipleship, better church announcements, more fun church announcements 📊 HYBRID STRATEGY GUIDE
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DESCRIPTION
Tired of your church announcements being ignored? In this episode of the Hybrid Ministry Podcast, we’ll show you how to create clearer and less boring announcements using three practical hacks: reduce your CTAs, centralize next steps, and inspire over inform. Stop overwhelming your audience with noise—learn how to simplify your messaging, engage your community, and make your announcements impossible to miss.

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⌚TIMECODES
00:00 Steal this Church Announcement Strategy
01:48 Myth
05:44 Hack #1
08:39 Hack #2
11:17 Hack #3
13:31 The Ultimate Church Announcement Decision Making Grid
18:09 Bonus Tip

TRANSCRIPT
00:00:00:19 - 00:00:01:08
Nick Clason | Hybrid Ministry
I want you to

00:00:01:08 - 00:00:06:55
Nick Clason | Hybrid Ministry
steal this clearer and less boring church announcement strategy.

00:00:06:55 - 00:00:21:33
Nick Clason | Hybrid Ministry
Because why? Because you've been announcing your event for several weeks, maybe even months now at this point. And give me a like, if this has ever happened to you, you get that text from that student or that church member that said, when is the event again?

00:00:21:38 - 00:00:27:51
Nick Clason | Hybrid Ministry
Or is it too late to sign up? Or when are we supposed to be there again? And you just want to pull

00:00:28:33 - 00:00:29:51
Nick Clason | Hybrid Ministry
your hair out? But like we talked

00:00:29:51 - 00:00:30:13
Nick Clason | Hybrid Ministry
about in the

00:00:30:13 - 00:00:30:40
Nick Clason | Hybrid Ministry
last

00:00:30:40 - 00:00:41:39
Nick Clason | Hybrid Ministry
video partying on, he has this concept called inadvertent blindness. And what he's really saying with that is he says, we really only see what we're looking for.

00:00:41:44 - 00:00:42:09
Nick Clason | Hybrid Ministry
And so in

00:00:42:09 - 00:00:42:34
Nick Clason | Hybrid Ministry
this

00:00:42:34 - 00:00:42:58
Nick Clason | Hybrid Ministry
video,

00:00:42:58 - 00:01:08:50
Nick Clason | Hybrid Ministry
how do we have clearer and less boring church announcements, ones that are actually going to, incite inspiration and not just one where you're only simply disseminating information? So in this video, what I want to do is I want to share with you the myth about church communications and church announcements. I want to share with you three hacks that will help you have clearer and better and less boring church announcements.

00:01:08:54 - 00:01:33:06
Nick Clason | Hybrid Ministry
I'm also going to share with you the ultimate church decision making grid. How do you announce what you announce so that the best and most relevant announcements are the ones that are being said from the stage and from the platform, and from the areas and the channels that you want to be saying them from. And finally, stick around to the very end of the video, because I have for you a bonus hack that may in fact change everything.

00:01:33:18 - 00:01:38:50
Nick Clason | Hybrid Ministry
And as always, if you're watching here on YouTube or wherever you're listening in the podcast catcher, there are chapters

00:01:38:50 - 00:01:56:40
Nick Clason | Hybrid Ministry
listed down below so that you can jump ahead to the areas of the video that make the most sense to you. Welcome to the Hybrid Ministry Show. So what's the myth? Okay, the myth is this. The myth is that people don't come to your church function, your church thing.

00:01:56:44 - 00:02:24:17
Nick Clason | Hybrid Ministry
We assume that they're not coming to the thing because they don't know about the thing. And so therefore, what do we do? We share more information about the thing. Oh, well, it's actually at seven and we're going to have this and we're going to put it in the fellowship hall, like, and we just give them more and more boring details about it, assuming that those boring details about it are going to be what's going to help them overcome their in in the action and misinformation and get them to that event.

00:02:24:17 - 00:02:41:17
Nick Clason | Hybrid Ministry
That's not why they're not coming. They're not coming because they don't care about it. They're not coming because they're busy and they have a schedule conflict. They're not coming because your thing is not the most important thing in their life. Sorry. Like, I hate like I'm not trying to be rude, and I'm not trying to say that to you in a way that's demeaning.

00:02:41:17 - 00:03:16:35
Nick Clason | Hybrid Ministry
But like, your thing is not as important as you think your thing is. And so the reason why people don't come to church events is not because they're missing information. But as we talked about in the last episode, credit to Brady Shear for this analogy is we got to start thinking more like movie trailers, right? So a movie trailer moves people towards inspiration, and they try to incite curiosity in such a way that when they see that movie trailer, they're like, I have to go and they'll move heaven and earth and they'll find the tickets and they'll find the theater, and they'll get to that event of their own accord.

00:03:16:39 - 00:03:36:23
Nick Clason | Hybrid Ministry
Our church events. First of all, we're not able to compete in a lot of times with movie trailers. Like I get it right, but we we result and we, you know, get our church announcements to a spot where we think we just need to share more information. What time, what date. And like those are really boring church announcements.

00:03:36:23 - 00:03:57:55
Nick Clason | Hybrid Ministry
And the more information that you share in that church announcement, again, we're assuming the myth is we're assuming they don't have enough information, so we'll just give them more information, when in fact, what you actually need to do is you need to inspire them. You need to move them to action through inspiration, through storytelling, through captivation of their senses and their imagination.

00:03:57:55 - 00:04:18:17
Nick Clason | Hybrid Ministry
And you're like, dude, I'm a youth pastor. I'm a church secretary, I'm a senior pastor. I can't do any of that. And like, I get it, these are not skills that we often refine or hone in on our own. They're not disciplines that that we have maybe necessarily been been, you know, given or taught in like a seminary degree or whatever the case may be.

00:04:18:22 - 00:04:42:24
Nick Clason | Hybrid Ministry
But in this world with over information and with this noisy world, like, that's what we're competing. See, so like this, these, this myth. Right? This myth is the reason why, posting your announcements to social media is a bad idea because, again, this myth helps us think, oh, we need to put this information out there on the internet.

00:04:42:25 - 00:04:58:40
Nick Clason | Hybrid Ministry
We need to let them know when and where and how much dice to bring to the bunker. And I and which fellowship hall we're going to be in, like people again, they're not getting on social media for more information for information download. And if they are, I'm going to tell you where you should put that information because you should include it.

00:04:58:40 - 00:05:18:24
Nick Clason | Hybrid Ministry
Okay. But and we'll get to that in a second. But they're not getting on social for that. They're getting a social once again for in from Earth, not for information for inspiration and and maybe even for some humor and maybe for some entertainment. And so that's actually what I sort of push towards in my free strategy guide, which is going to be link down below.

00:05:18:26 - 00:05:39:29
Nick Clason | Hybrid Ministry
If you haven't grabbed it, go ahead and grab it. It is, like I said, it's completely free, but it'll help lay out in detail what I do to kind of live this hybrid version of ministry and what I do on social media. But if that's not what they're looking for, and if our announcements are chock full of too much information and not enough inspiration, then what should we do instead?

00:05:39:29 - 00:06:03:27
Nick Clason | Hybrid Ministry
I'm glad you asked. That's where these three hacks are going to come in. Okay, so hack number one is reduce your CTAs, CTAs is an acronym. And it sure. It's a marketing word for reduce your calls to action. So a call to action is what you're actually asking someone to do as a result of the information. You have a bunco night.

00:06:03:36 - 00:06:27:42
Nick Clason | Hybrid Ministry
So you want them to sign up for the bunco night, right. But oftentimes we're stacking multiple call to actions. Okay. So in an announcement moment in your church, we often get up there and everyone gets an opportunity that the kids in the youth and the women and the men's and then the whole church picnic, and there's just there's too many different things.

00:06:27:42 - 00:07:02:56
Nick Clason | Hybrid Ministry
And so, too much thing, too many things that can cause somebody brain to get overwhelmed, psychologically speaking. And therefore, instead of promoting action, it does the exact opposite. It causes paralysis and it promotes inaction. In fact, Simon Sinek, he shared this story of the salesman who was a shoe salesman, and the shoe salesman said he learned the key to selling shoes, and the key to selling shoes was anytime he would have, a person trying on shoes and he had three shoe options, they would always say no.

00:07:03:01 - 00:07:17:56
Nick Clason | Hybrid Ministry
But when he reduced it to simply just two options, right? Reducing the call to actions when he would reduce it down to just two options. And so if they had three, he would and they're like, they had two. And they're like, let me see this pair. He would say, which one of these do you want me to take away?

00:07:18:01 - 00:07:36:32
Nick Clason | Hybrid Ministry
They would remove one. He would take one away. And then that he'd bring the new pair in, and then there would be two new sets of shoes. And then he would say, which of these do you want, A or B, as opposed to which of these you want A, B or C? And he said when he had two options, he always sold.

00:07:36:32 - 00:08:02:11
Nick Clason | Hybrid Ministry
When he had three they would walk away. And so the same is true in our church announcements. You your assumption and it's a faulty one. But your assumption now hates it is that the more you offer on the stage, the the better it's going to be for your church and for your people. And let's be honest, if you work on a church staff, there's the pressure of getting everyone's announcement equal airtime.

00:08:02:16 - 00:08:20:35
Nick Clason | Hybrid Ministry
And so again, we're going to talk about the decision making grid of how you come to those decisions. But you need to reduce your call to actions on your stage. What do you really want the people in your auditorium in your service? What do you really want them to do? And everything else? We're going to find another way.

00:08:20:39 - 00:08:39:17
Nick Clason | Hybrid Ministry
We're going to find another avenue to promote it. And you might be thinking, yeah, but you just told me, I can't put that on social. And you're right. I did say that again. We'll get to it. But reduce your calls to action. And then within that okay. So reduce the number of announcements that you're sharing. But within that simplify see where they go.

00:08:39:17 - 00:09:06:01
Nick Clason | Hybrid Ministry
Which leads me to my second hack. Centralize everything on your website. And now you might be thinking and even assuming that you're doing that. But again credit to Brady Scheer of that pro church tools, his announcement strategy, his church website strategy, and his church website builder, which if you don't have a good church website and you want one that's good and actually easy to put together, I recommend nucleus Dot church.

00:09:06:06 - 00:09:29:56
Nick Clason | Hybrid Ministry
His whole goal with it is to get everyone to the same centralized location. And so when you give an announcement, then people are and an announcement that's inspiring. And that one that's chock full of information. So a good announcement about a, you know, story of life change at the last women's bunco night and then someone sitting there like, I need to get to the bunco night.

00:09:29:56 - 00:09:51:24
Nick Clason | Hybrid Ministry
But when is it? Where is it? Like they go to the website, and the website has all of the information that they're looking for. Your announcements will be better if your website can supply them with the information that they're looking for. Because again, like I said in the last video, which is linked right up here at the top of the screen, if you're watching here on YouTube, I so we operate in a cable TV mentality.

00:09:51:29 - 00:10:22:27
Nick Clason | Hybrid Ministry
In order to come to the bunker, you need all this information. You need the when, the where, the why, the what, but in what. People aren't living mindset wise that way they're living in a Netflix culture. And so they're like, oh, my church has a bunco night. When is that again? And they're thinking about that, on a Thursday at 4 p.m. and so on a Thursday at 4 p.m., they need to be able to go to your church website and get all the information that they're looking for, as opposed to relying on you in the moment on Sunday to get to church.

00:10:22:27 - 00:10:45:13
Nick Clason | Hybrid Ministry
Bunco night information, which they're not interested in at that moment, but they may be interested later. And so you if you catch them and hook them with inspiration, they'll want to go and then later in this Netflix culture, they'll go on demand and they'll go get it on your church website, which if you're hearing this and you're like, wow, okay, so we need to overhaul our church website.

00:10:45:27 - 00:11:05:56
Nick Clason | Hybrid Ministry
That may be the case. And you may be right. And you know what? I can offer that for you. I have a service called Church Communications done for you. You don't have enough time to kind of overhaul your social media strategy on your church website. I would encourage you to take a look at the link below. I'd love to offer that to you, and we can explore what that might look like for us to walk into a partnership together.

00:11:05:56 - 00:11:39:16
Nick Clason | Hybrid Ministry
Because I want you to win, and I want more people to come to your church bunco night. But again, the third hack then, is, as we've been talking about, kind of in this whole video, right? Aim to inspire over inform, aim to inspire over and form a sort of been the basis of this whole video. But once again, and here I want to point out like here's what the dictionary.com definition of inspires, really, it's to fill someone with the urge or ability to do or feel something, especially to do something creative.

00:11:39:21 - 00:12:07:13
Nick Clason | Hybrid Ministry
Right. And so a video, if you're watching here on YouTube, like this is one of my transition style videos that we do for social media. Might not seem inspiring to you, right? However, imagine a person stumbling upon it on social media because they can stumble upon your videos like this on social media. Which of these do you think performs better, this video or this standard static announcement graphic that you cooked up in Canva?

00:12:07:17 - 00:12:33:20
Nick Clason | Hybrid Ministry
Right. Which is why down below I have my social transition video pack, the ones that I recommend. I have six of those plus six cap cut meme style videos. Go ahead, download those and then start using and posting those on your social media, because this video is using the medium for what it's made for. And it may not be like inspiring, but it's entertaining and it gets it still gets the message across.

00:12:34:00 - 00:13:08:51
Nick Clason | Hybrid Ministry
While your other one, yeah, it gives all the information, but this other one, it inspires, it promotes action. It may, you know, cause people to share it. It may be entertaining, it may cause them to laugh. And then as a result of that, like when there's a bunco night, let me go find that out. And then they head over to your church website, which is built, you know, comes done for you or you build it on your own and it has all of the relevant and pertinent information you're using now, the the broadcast channels and the platforms for what they're made for, as opposed to just simply, crushing it and pounding information down

00:13:08:56 - 00:13:33:45
Nick Clason | Hybrid Ministry
through people's channels. Because remember, the myth that we all believe is that they just need more information. But the fact is, it's not exactly it. We need to optimize our our communications in the channels that we find ourselves so that they lean into what those channels are built for and made for. So now this leads me to the ultimate church announcement decision making grid.

00:13:33:57 - 00:13:56:01
Nick Clason | Hybrid Ministry
Okay. And so the question that I want you to ask yourself when you're considering putting an announcement up on the church platform, up on the church stage, is does this announcement apply to greater than 50% of the people in the room? If not, find another way. Now you might be thinking like, but I got to keep the men's ministry happy in the women's ministry happy.

00:13:56:01 - 00:14:23:28
Nick Clason | Hybrid Ministry
And and I will say, when you institute this church decision making, the search announcement, decision making grid. Yes. At first you are going to have some unhappy people, especially if you've been announcing everything. Okay. However, once you institute this as a policy, when someone asks you to announce such and such thing, you can say, I'm sorry, we actually only do this and you got to still be people over process in this, okay?

00:14:23:42 - 00:14:49:18
Nick Clason | Hybrid Ministry
But let the policy point to the policy and let the policy be the bad guy. But the reason that your announcements aren't captivating enough people is because you're getting up and you're announcing something that only pertains to 10 to 15% of the people in your population or in your congregation. And so you might be thinking like, okay, yeah, but the, the platform, the, the stage, that's the only time that we have to announce anything.

00:14:49:23 - 00:15:12:54
Nick Clason | Hybrid Ministry
So what I recommend is 50% or more okay. And then if not find another way. And so you might be thinking well what are some other ways. So here's not an exhaustive list but just a list kind of get your brain going. So you could do social media right. And if it's like an outsider event, you might even consider, doing some advertising and putting some some dollars behind like a Facebook or an Instagram ad.

00:15:12:58 - 00:15:33:18
Nick Clason | Hybrid Ministry
Your website is a fantastic spot to advertise things. Text messaging, emails. And let me, let me just say for a minute, like if you can do list segmentation and there are tools out there like, like a HubSpot or like a ConvertKit, and they're going to have a they're going to have a little bit of cost associated with it.

00:15:33:29 - 00:15:57:44
Nick Clason | Hybrid Ministry
And you may need to put that above and beyond a thing like, you know, church community builder, planning center or whatever your church management software is. But you can create list segmentation. And so you can actually send custom emails for people based on where they actually are in your church, as opposed to just sending big church blasts. Because I think that's another reason why some of our information falls on deaf ears.

00:15:57:44 - 00:16:16:58
Nick Clason | Hybrid Ministry
We're sending irrelevant announcements to people, but we don't know how to, make our lists smaller and more custom. Right? Like, again, in the industrial age versus the digital age and the industrial age is all about numbers. So we just need to get the most amount of people on our email list and then just blast them with this information over and over again.

00:16:17:03 - 00:16:37:21
Nick Clason | Hybrid Ministry
But in the digital age, people want to be known for who they are as an individual. And so if we can send them customized, tailored emails that are broken down into what, marketers called lists and, segmentation of lists, that's going to, I think, perform better for you on open rates and click through rates and called actions and actually then taking those call to actions.

00:16:37:51 - 00:17:03:05
Nick Clason | Hybrid Ministry
But so you can use like banners on your website, you can even use printed banners, pop up banners and things like that. And nucleus actually does all of those things again for you. Okay. Now so so if it doesn't apply to greater than 50%, don't announce it. And okay. And I would say no more than two call to action zone one and two announcements.

00:17:03:05 - 00:17:25:09
Nick Clason | Hybrid Ministry
Now again you might be like what? Like how you're trying to riot okay. Some of you you have church bulletins. You have bulletin boards like use those other means and methods. I mean, let me just say like, you know, right now we have a, high school, like, kind of retreat disciple now weekend thing coming up. We don't announce anything in store for student ministry in our main church announcement platform.

00:17:25:09 - 00:17:44:04
Nick Clason | Hybrid Ministry
Okay. But right now we're we're pushing and announcing our high school weekend in there. And, you might think, like, oh, Grace, you probably have, like, a lot more traction, like, we have less traction on this event signups than anything else. And it's not because people don't know about it. It's just because it's and it's ended up kind of being a bad weekend for a lot of our students.

00:17:44:04 - 00:18:12:27
Nick Clason | Hybrid Ministry
And so, again, the publicity thing is not necessarily the issue. We don't have more people coming to our events because of it. Like, we people know about what we have going on because we use and utilize these other kind of platforms and channels to, you know, to our best vantage. Okay. Now, so all those things being said, the myth plus through hacks now the decision making grid, the last little bonus tip that I have for you is when you're sharing announcements.

00:18:12:32 - 00:18:34:12
Nick Clason | Hybrid Ministry
Okay, here's how you can here's how you can lean into inspiration and away from away from information is share stories, use footage, and use photos, especially if you have it from previous and past events. Share a story about life changing as you're doing it. I have some some videos in the back or some photos on the back scrolling.

00:18:34:16 - 00:18:55:20
Nick Clason | Hybrid Ministry
This is a picture from last year's bunco event. And this is. This is Sally. And Sally had an amazing time and she came for the community. But she stuck around for for the life change. And now she's a part of a group and now she's serving. And as she leading bunco night. And that's why you should come to bunco night and go to our church website to sign up for this year's bunco night.

00:18:55:25 - 00:19:15:16
Nick Clason | Hybrid Ministry
Like something like that. So much more inspiring. Then this Thursday, 6:00 bring a dip to share and all the boring information your website can handle that it does a good job of that. And people, people know to look for it and people are looking for it in that way. And so you have all these different avenues beyond just your stage.

00:19:15:16 - 00:19:36:35
Nick Clason | Hybrid Ministry
So how do you maximize each individual avenue in 2025 so that it gets the message across in a way that is captivating and inspiring. And then the people in your church know about what's going on and actually move towards action of signing up for and attending your church's events. Well, I'm glad you asked because that's the next video here in this playlist.

00:19:36:40 - 00:19:50:22
Nick Clason | Hybrid Ministry
It's going to be linked here on screen. So go ahead and tap that and we'll see you over in that video. But don't forget my friends. And as always to stay hybrid.

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DESCRIPTION
Tired of your church announcements being ignored? In this episode of the Hybrid Ministry Podcast, we’ll show you how to create clearer and less boring announcements using three practical hacks: reduce your CTAs, centralize next steps, and inspire over inform. Stop overwhelming your audience with noise—learn how to simplify your messaging, engage your community, and make your announcements impossible to miss.

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⌚TIMECODES
00:00 Steal this Church Announcement Strategy
01:48 Myth
05:44 Hack #1
08:39 Hack #2
11:17 Hack #3
13:31 The Ultimate Church Announcement Decision Making Grid
18:09 Bonus Tip

TRANSCRIPT
00:00:00:19 - 00:00:01:08
Nick Clason | Hybrid Ministry
I want you to

00:00:01:08 - 00:00:06:55
Nick Clason | Hybrid Ministry
steal this clearer and less boring church announcement strategy.

00:00:06:55 - 00:00:21:33
Nick Clason | Hybrid Ministry
Because why? Because you've been announcing your event for several weeks, maybe even months now at this point. And give me a like, if this has ever happened to you, you get that text from that student or that church member that said, when is the event again?

00:00:21:38 - 00:00:27:51
Nick Clason | Hybrid Ministry
Or is it too late to sign up? Or when are we supposed to be there again? And you just want to pull

00:00:28:33 - 00:00:29:51
Nick Clason | Hybrid Ministry
your hair out? But like we talked

00:00:29:51 - 00:00:30:13
Nick Clason | Hybrid Ministry
about in the

00:00:30:13 - 00:00:30:40
Nick Clason | Hybrid Ministry
last

00:00:30:40 - 00:00:41:39
Nick Clason | Hybrid Ministry
video partying on, he has this concept called inadvertent blindness. And what he's really saying with that is he says, we really only see what we're looking for.

00:00:41:44 - 00:00:42:09
Nick Clason | Hybrid Ministry
And so in

00:00:42:09 - 00:00:42:34
Nick Clason | Hybrid Ministry
this

00:00:42:34 - 00:00:42:58
Nick Clason | Hybrid Ministry
video,

00:00:42:58 - 00:01:08:50
Nick Clason | Hybrid Ministry
how do we have clearer and less boring church announcements, ones that are actually going to, incite inspiration and not just one where you're only simply disseminating information? So in this video, what I want to do is I want to share with you the myth about church communications and church announcements. I want to share with you three hacks that will help you have clearer and better and less boring church announcements.

00:01:08:54 - 00:01:33:06
Nick Clason | Hybrid Ministry
I'm also going to share with you the ultimate church decision making grid. How do you announce what you announce so that the best and most relevant announcements are the ones that are being said from the stage and from the platform, and from the areas and the channels that you want to be saying them from. And finally, stick around to the very end of the video, because I have for you a bonus hack that may in fact change everything.

00:01:33:18 - 00:01:38:50
Nick Clason | Hybrid Ministry
And as always, if you're watching here on YouTube or wherever you're listening in the podcast catcher, there are chapters

00:01:38:50 - 00:01:56:40
Nick Clason | Hybrid Ministry
listed down below so that you can jump ahead to the areas of the video that make the most sense to you. Welcome to the Hybrid Ministry Show. So what's the myth? Okay, the myth is this. The myth is that people don't come to your church function, your church thing.

00:01:56:44 - 00:02:24:17
Nick Clason | Hybrid Ministry
We assume that they're not coming to the thing because they don't know about the thing. And so therefore, what do we do? We share more information about the thing. Oh, well, it's actually at seven and we're going to have this and we're going to put it in the fellowship hall, like, and we just give them more and more boring details about it, assuming that those boring details about it are going to be what's going to help them overcome their in in the action and misinformation and get them to that event.

00:02:24:17 - 00:02:41:17
Nick Clason | Hybrid Ministry
That's not why they're not coming. They're not coming because they don't care about it. They're not coming because they're busy and they have a schedule conflict. They're not coming because your thing is not the most important thing in their life. Sorry. Like, I hate like I'm not trying to be rude, and I'm not trying to say that to you in a way that's demeaning.

00:02:41:17 - 00:03:16:35
Nick Clason | Hybrid Ministry
But like, your thing is not as important as you think your thing is. And so the reason why people don't come to church events is not because they're missing information. But as we talked about in the last episode, credit to Brady Shear for this analogy is we got to start thinking more like movie trailers, right? So a movie trailer moves people towards inspiration, and they try to incite curiosity in such a way that when they see that movie trailer, they're like, I have to go and they'll move heaven and earth and they'll find the tickets and they'll find the theater, and they'll get to that event of their own accord.

00:03:16:39 - 00:03:36:23
Nick Clason | Hybrid Ministry
Our church events. First of all, we're not able to compete in a lot of times with movie trailers. Like I get it right, but we we result and we, you know, get our church announcements to a spot where we think we just need to share more information. What time, what date. And like those are really boring church announcements.

00:03:36:23 - 00:03:57:55
Nick Clason | Hybrid Ministry
And the more information that you share in that church announcement, again, we're assuming the myth is we're assuming they don't have enough information, so we'll just give them more information, when in fact, what you actually need to do is you need to inspire them. You need to move them to action through inspiration, through storytelling, through captivation of their senses and their imagination.

00:03:57:55 - 00:04:18:17
Nick Clason | Hybrid Ministry
And you're like, dude, I'm a youth pastor. I'm a church secretary, I'm a senior pastor. I can't do any of that. And like, I get it, these are not skills that we often refine or hone in on our own. They're not disciplines that that we have maybe necessarily been been, you know, given or taught in like a seminary degree or whatever the case may be.

00:04:18:22 - 00:04:42:24
Nick Clason | Hybrid Ministry
But in this world with over information and with this noisy world, like, that's what we're competing. See, so like this, these, this myth. Right? This myth is the reason why, posting your announcements to social media is a bad idea because, again, this myth helps us think, oh, we need to put this information out there on the internet.

00:04:42:25 - 00:04:58:40
Nick Clason | Hybrid Ministry
We need to let them know when and where and how much dice to bring to the bunker. And I and which fellowship hall we're going to be in, like people again, they're not getting on social media for more information for information download. And if they are, I'm going to tell you where you should put that information because you should include it.

00:04:58:40 - 00:05:18:24
Nick Clason | Hybrid Ministry
Okay. But and we'll get to that in a second. But they're not getting on social for that. They're getting a social once again for in from Earth, not for information for inspiration and and maybe even for some humor and maybe for some entertainment. And so that's actually what I sort of push towards in my free strategy guide, which is going to be link down below.

00:05:18:26 - 00:05:39:29
Nick Clason | Hybrid Ministry
If you haven't grabbed it, go ahead and grab it. It is, like I said, it's completely free, but it'll help lay out in detail what I do to kind of live this hybrid version of ministry and what I do on social media. But if that's not what they're looking for, and if our announcements are chock full of too much information and not enough inspiration, then what should we do instead?

00:05:39:29 - 00:06:03:27
Nick Clason | Hybrid Ministry
I'm glad you asked. That's where these three hacks are going to come in. Okay, so hack number one is reduce your CTAs, CTAs is an acronym. And it sure. It's a marketing word for reduce your calls to action. So a call to action is what you're actually asking someone to do as a result of the information. You have a bunco night.

00:06:03:36 - 00:06:27:42
Nick Clason | Hybrid Ministry
So you want them to sign up for the bunco night, right. But oftentimes we're stacking multiple call to actions. Okay. So in an announcement moment in your church, we often get up there and everyone gets an opportunity that the kids in the youth and the women and the men's and then the whole church picnic, and there's just there's too many different things.

00:06:27:42 - 00:07:02:56
Nick Clason | Hybrid Ministry
And so, too much thing, too many things that can cause somebody brain to get overwhelmed, psychologically speaking. And therefore, instead of promoting action, it does the exact opposite. It causes paralysis and it promotes inaction. In fact, Simon Sinek, he shared this story of the salesman who was a shoe salesman, and the shoe salesman said he learned the key to selling shoes, and the key to selling shoes was anytime he would have, a person trying on shoes and he had three shoe options, they would always say no.

00:07:03:01 - 00:07:17:56
Nick Clason | Hybrid Ministry
But when he reduced it to simply just two options, right? Reducing the call to actions when he would reduce it down to just two options. And so if they had three, he would and they're like, they had two. And they're like, let me see this pair. He would say, which one of these do you want me to take away?

00:07:18:01 - 00:07:36:32
Nick Clason | Hybrid Ministry
They would remove one. He would take one away. And then that he'd bring the new pair in, and then there would be two new sets of shoes. And then he would say, which of these do you want, A or B, as opposed to which of these you want A, B or C? And he said when he had two options, he always sold.

00:07:36:32 - 00:08:02:11
Nick Clason | Hybrid Ministry
When he had three they would walk away. And so the same is true in our church announcements. You your assumption and it's a faulty one. But your assumption now hates it is that the more you offer on the stage, the the better it's going to be for your church and for your people. And let's be honest, if you work on a church staff, there's the pressure of getting everyone's announcement equal airtime.

00:08:02:16 - 00:08:20:35
Nick Clason | Hybrid Ministry
And so again, we're going to talk about the decision making grid of how you come to those decisions. But you need to reduce your call to actions on your stage. What do you really want the people in your auditorium in your service? What do you really want them to do? And everything else? We're going to find another way.

00:08:20:39 - 00:08:39:17
Nick Clason | Hybrid Ministry
We're going to find another avenue to promote it. And you might be thinking, yeah, but you just told me, I can't put that on social. And you're right. I did say that again. We'll get to it. But reduce your calls to action. And then within that okay. So reduce the number of announcements that you're sharing. But within that simplify see where they go.

00:08:39:17 - 00:09:06:01
Nick Clason | Hybrid Ministry
Which leads me to my second hack. Centralize everything on your website. And now you might be thinking and even assuming that you're doing that. But again credit to Brady Scheer of that pro church tools, his announcement strategy, his church website strategy, and his church website builder, which if you don't have a good church website and you want one that's good and actually easy to put together, I recommend nucleus Dot church.

00:09:06:06 - 00:09:29:56
Nick Clason | Hybrid Ministry
His whole goal with it is to get everyone to the same centralized location. And so when you give an announcement, then people are and an announcement that's inspiring. And that one that's chock full of information. So a good announcement about a, you know, story of life change at the last women's bunco night and then someone sitting there like, I need to get to the bunco night.

00:09:29:56 - 00:09:51:24
Nick Clason | Hybrid Ministry
But when is it? Where is it? Like they go to the website, and the website has all of the information that they're looking for. Your announcements will be better if your website can supply them with the information that they're looking for. Because again, like I said in the last video, which is linked right up here at the top of the screen, if you're watching here on YouTube, I so we operate in a cable TV mentality.

00:09:51:29 - 00:10:22:27
Nick Clason | Hybrid Ministry
In order to come to the bunker, you need all this information. You need the when, the where, the why, the what, but in what. People aren't living mindset wise that way they're living in a Netflix culture. And so they're like, oh, my church has a bunco night. When is that again? And they're thinking about that, on a Thursday at 4 p.m. and so on a Thursday at 4 p.m., they need to be able to go to your church website and get all the information that they're looking for, as opposed to relying on you in the moment on Sunday to get to church.

00:10:22:27 - 00:10:45:13
Nick Clason | Hybrid Ministry
Bunco night information, which they're not interested in at that moment, but they may be interested later. And so you if you catch them and hook them with inspiration, they'll want to go and then later in this Netflix culture, they'll go on demand and they'll go get it on your church website, which if you're hearing this and you're like, wow, okay, so we need to overhaul our church website.

00:10:45:27 - 00:11:05:56
Nick Clason | Hybrid Ministry
That may be the case. And you may be right. And you know what? I can offer that for you. I have a service called Church Communications done for you. You don't have enough time to kind of overhaul your social media strategy on your church website. I would encourage you to take a look at the link below. I'd love to offer that to you, and we can explore what that might look like for us to walk into a partnership together.

00:11:05:56 - 00:11:39:16
Nick Clason | Hybrid Ministry
Because I want you to win, and I want more people to come to your church bunco night. But again, the third hack then, is, as we've been talking about, kind of in this whole video, right? Aim to inspire over inform, aim to inspire over and form a sort of been the basis of this whole video. But once again, and here I want to point out like here's what the dictionary.com definition of inspires, really, it's to fill someone with the urge or ability to do or feel something, especially to do something creative.

00:11:39:21 - 00:12:07:13
Nick Clason | Hybrid Ministry
Right. And so a video, if you're watching here on YouTube, like this is one of my transition style videos that we do for social media. Might not seem inspiring to you, right? However, imagine a person stumbling upon it on social media because they can stumble upon your videos like this on social media. Which of these do you think performs better, this video or this standard static announcement graphic that you cooked up in Canva?

00:12:07:17 - 00:12:33:20
Nick Clason | Hybrid Ministry
Right. Which is why down below I have my social transition video pack, the ones that I recommend. I have six of those plus six cap cut meme style videos. Go ahead, download those and then start using and posting those on your social media, because this video is using the medium for what it's made for. And it may not be like inspiring, but it's entertaining and it gets it still gets the message across.

00:12:34:00 - 00:13:08:51
Nick Clason | Hybrid Ministry
While your other one, yeah, it gives all the information, but this other one, it inspires, it promotes action. It may, you know, cause people to share it. It may be entertaining, it may cause them to laugh. And then as a result of that, like when there's a bunco night, let me go find that out. And then they head over to your church website, which is built, you know, comes done for you or you build it on your own and it has all of the relevant and pertinent information you're using now, the the broadcast channels and the platforms for what they're made for, as opposed to just simply, crushing it and pounding information down

00:13:08:56 - 00:13:33:45
Nick Clason | Hybrid Ministry
through people's channels. Because remember, the myth that we all believe is that they just need more information. But the fact is, it's not exactly it. We need to optimize our our communications in the channels that we find ourselves so that they lean into what those channels are built for and made for. So now this leads me to the ultimate church announcement decision making grid.

00:13:33:57 - 00:13:56:01
Nick Clason | Hybrid Ministry
Okay. And so the question that I want you to ask yourself when you're considering putting an announcement up on the church platform, up on the church stage, is does this announcement apply to greater than 50% of the people in the room? If not, find another way. Now you might be thinking like, but I got to keep the men's ministry happy in the women's ministry happy.

00:13:56:01 - 00:14:23:28
Nick Clason | Hybrid Ministry
And and I will say, when you institute this church decision making, the search announcement, decision making grid. Yes. At first you are going to have some unhappy people, especially if you've been announcing everything. Okay. However, once you institute this as a policy, when someone asks you to announce such and such thing, you can say, I'm sorry, we actually only do this and you got to still be people over process in this, okay?

00:14:23:42 - 00:14:49:18
Nick Clason | Hybrid Ministry
But let the policy point to the policy and let the policy be the bad guy. But the reason that your announcements aren't captivating enough people is because you're getting up and you're announcing something that only pertains to 10 to 15% of the people in your population or in your congregation. And so you might be thinking like, okay, yeah, but the, the platform, the, the stage, that's the only time that we have to announce anything.

00:14:49:23 - 00:15:12:54
Nick Clason | Hybrid Ministry
So what I recommend is 50% or more okay. And then if not find another way. And so you might be thinking well what are some other ways. So here's not an exhaustive list but just a list kind of get your brain going. So you could do social media right. And if it's like an outsider event, you might even consider, doing some advertising and putting some some dollars behind like a Facebook or an Instagram ad.

00:15:12:58 - 00:15:33:18
Nick Clason | Hybrid Ministry
Your website is a fantastic spot to advertise things. Text messaging, emails. And let me, let me just say for a minute, like if you can do list segmentation and there are tools out there like, like a HubSpot or like a ConvertKit, and they're going to have a they're going to have a little bit of cost associated with it.

00:15:33:29 - 00:15:57:44
Nick Clason | Hybrid Ministry
And you may need to put that above and beyond a thing like, you know, church community builder, planning center or whatever your church management software is. But you can create list segmentation. And so you can actually send custom emails for people based on where they actually are in your church, as opposed to just sending big church blasts. Because I think that's another reason why some of our information falls on deaf ears.

00:15:57:44 - 00:16:16:58
Nick Clason | Hybrid Ministry
We're sending irrelevant announcements to people, but we don't know how to, make our lists smaller and more custom. Right? Like, again, in the industrial age versus the digital age and the industrial age is all about numbers. So we just need to get the most amount of people on our email list and then just blast them with this information over and over again.

00:16:17:03 - 00:16:37:21
Nick Clason | Hybrid Ministry
But in the digital age, people want to be known for who they are as an individual. And so if we can send them customized, tailored emails that are broken down into what, marketers called lists and, segmentation of lists, that's going to, I think, perform better for you on open rates and click through rates and called actions and actually then taking those call to actions.

00:16:37:51 - 00:17:03:05
Nick Clason | Hybrid Ministry
But so you can use like banners on your website, you can even use printed banners, pop up banners and things like that. And nucleus actually does all of those things again for you. Okay. Now so so if it doesn't apply to greater than 50%, don't announce it. And okay. And I would say no more than two call to action zone one and two announcements.

00:17:03:05 - 00:17:25:09
Nick Clason | Hybrid Ministry
Now again you might be like what? Like how you're trying to riot okay. Some of you you have church bulletins. You have bulletin boards like use those other means and methods. I mean, let me just say like, you know, right now we have a, high school, like, kind of retreat disciple now weekend thing coming up. We don't announce anything in store for student ministry in our main church announcement platform.

00:17:25:09 - 00:17:44:04
Nick Clason | Hybrid Ministry
Okay. But right now we're we're pushing and announcing our high school weekend in there. And, you might think, like, oh, Grace, you probably have, like, a lot more traction, like, we have less traction on this event signups than anything else. And it's not because people don't know about it. It's just because it's and it's ended up kind of being a bad weekend for a lot of our students.

00:17:44:04 - 00:18:12:27
Nick Clason | Hybrid Ministry
And so, again, the publicity thing is not necessarily the issue. We don't have more people coming to our events because of it. Like, we people know about what we have going on because we use and utilize these other kind of platforms and channels to, you know, to our best vantage. Okay. Now, so all those things being said, the myth plus through hacks now the decision making grid, the last little bonus tip that I have for you is when you're sharing announcements.

00:18:12:32 - 00:18:34:12
Nick Clason | Hybrid Ministry
Okay, here's how you can here's how you can lean into inspiration and away from away from information is share stories, use footage, and use photos, especially if you have it from previous and past events. Share a story about life changing as you're doing it. I have some some videos in the back or some photos on the back scrolling.

00:18:34:16 - 00:18:55:20
Nick Clason | Hybrid Ministry
This is a picture from last year's bunco event. And this is. This is Sally. And Sally had an amazing time and she came for the community. But she stuck around for for the life change. And now she's a part of a group and now she's serving. And as she leading bunco night. And that's why you should come to bunco night and go to our church website to sign up for this year's bunco night.

00:18:55:25 - 00:19:15:16
Nick Clason | Hybrid Ministry
Like something like that. So much more inspiring. Then this Thursday, 6:00 bring a dip to share and all the boring information your website can handle that it does a good job of that. And people, people know to look for it and people are looking for it in that way. And so you have all these different avenues beyond just your stage.

00:19:15:16 - 00:19:36:35
Nick Clason | Hybrid Ministry
So how do you maximize each individual avenue in 2025 so that it gets the message across in a way that is captivating and inspiring. And then the people in your church know about what's going on and actually move towards action of signing up for and attending your church's events. Well, I'm glad you asked because that's the next video here in this playlist.

00:19:36:40 - 00:19:50:22
Nick Clason | Hybrid Ministry
It's going to be linked here on screen. So go ahead and tap that and we'll see you over in that video. But don't forget my friends. And as always to stay hybrid.

]]> Episode 137: 3 Reasons Your Announcements Aren’t Working https://www.hybridministry.xyz/137 554633e9-5d61-49a8-8efd-cc3fca04414f Thu, 20 Feb 2025 05:00:00 -0600 Nick Clason 137 3 Reasons Your Announcements Aren’t Working full Nick Clason Ever feel like no one’s listening to your church announcements? In this episode of the Hybrid Ministry Show, Nick Clason dives into the common pitfalls of church announcements, revealing three reasons why they’re not working—and offering actionable solutions to fix them. From battling “inattentional blindness” to cutting through the noise of a digital world, this episode will help you craft announcements that inspire life transformation, not just attendance. 17:54 no <p>📊 HYBRID STRATEGY GUIDE<br> <a href="https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book" target="_blank" rel="nofollow noopener">https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book</a></p> <p>✅ CHURCH COMMUNICATIONS DONE FOR YOU<br> <a href="https://www.hybridministry.xyz/articles/comms" target="_blank" rel="nofollow noopener">https://www.hybridministry.xyz/articles/comms</a></p> <p><strong>======================================</strong><br> <strong>DESCRIPTION</strong><br> Ever feel like no one’s listening to your church announcements? In this episode of the Hybrid Ministry Show, Nick Clason dives into the common pitfalls of church announcements, revealing three reasons why they’re not working—and offering actionable solutions to fix them. From battling “inattentional blindness” to cutting through the noise of a digital world, this episode will help you craft announcements that inspire life transformation, not just attendance.</p> <p><strong>📓 SHOWNOTES</strong><br> <a href="http://www.hybridministry.xyz/137" target="_blank" rel="nofollow noopener">http://www.hybridministry.xyz/137</a></p> <p><strong>SOLUTIONS</strong><br> 1) HYBRID STRATEGY GUIDE<br> <a href="https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book" target="_blank" rel="nofollow noopener">https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book</a></p> <p>2) CHURCH COMMUNICATIONS DONE FOR YOU<br> <a href="https://www.hybridministry.xyz/articles/comms" target="_blank" rel="nofollow noopener">https://www.hybridministry.xyz/articles/comms</a></p> <p>3) STEAL THIS ANNOUNCEMENT STRATEGY<br> [VIDEO LINK]</p> <p>//I CREATED THIS VIDEO SO YOU WOULDN’T HAVE TO HIRE ME<br> <a href="https://www.youtube.com/watch?v=0OHWZFZHvaA&amp;t=19s" target="_blank" rel="nofollow noopener">https://www.youtube.com/watch?v=0OHWZFZHvaA&amp;amp;t=19s</a></p> <p>//NUCLEUS<br> <a href="https://www.nucleus.church" target="_blank" rel="nofollow noopener">https://www.nucleus.church</a></p> <p>//VIDEO OF TIME SPENT ONLINE<br> <a href="https://www.instagram.com/reel/DD5zLeTMitb/?igsh=MTlpMHR5c2I5Yzl5bw==" target="_blank" rel="nofollow noopener">https://www.instagram.com/reel/DD5zLeTMitb/?igsh=MTlpMHR5c2I5Yzl5bw==</a></p> <p>👉 STAY CONNECTED WITH NICK<br> YouTube: <a href="https://www.youtube.com/@clasonnick" target="_blank" rel="nofollow noopener">https://www.youtube.com/@clasonnick</a><br> Instagram: <a href="https://www.instagram.com/hybridministry/" target="_blank" rel="nofollow noopener">https://www.instagram.com/hybridministry/</a><br> TikTok: <a href="https://www.tiktok.com/@clasonnick" target="_blank" rel="nofollow noopener">https://www.tiktok.com/@clasonnick</a><br> Facebook: <a href="https://www.facebook.com/HybridMinistry" target="_blank" rel="nofollow noopener">https://www.facebook.com/HybridMinistry</a><br> Website: <a href="https://www.hybridministry.xyz" target="_blank" rel="nofollow noopener">https://www.hybridministry.xyz</a></p> <p><strong>--------------</strong><br> 🎉 FREE STUFF 🎉<br> We have all kinds of FREE Things that you can use in your context!<br> The best way to pay us back is a review or a YouTube Subscribe!<br> <a href="https://www.linktr.ee/clasonnick" target="_blank" rel="nofollow noopener">https://www.linktr.ee/clasonnick</a></p> <p><strong>--------------</strong><br> 🛠️TOOLS I USE THAT CAN HELP YOU!<br> <em><em>Some of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products</em></em><br> VIDIQ<br> <a href="https://vidiq.com/hybrid" target="_blank" rel="nofollow noopener">https://vidiq.com/hybrid</a></p> <p>BEST DYM RESOURCES<br> <a href="https://www.hybridministry.xyz/articles/dym" target="_blank" rel="nofollow noopener">https://www.hybridministry.xyz/articles/dym</a></p> <p>OPUS.PRO FOR AI SHORTS &amp; REELS<br> <a href="https://www.opus.pro/?via=a5d361" target="_blank" rel="nofollow noopener">https://www.opus.pro/?via=a5d361</a></p> <p>//YOUTUBE STARTER KIT FOR UNDER $100<br> <a href="https://www.hybridministry.xyz/articles/youtubestarterkit" target="_blank" rel="nofollow noopener">https://www.hybridministry.xyz/articles/youtubestarterkit</a></p> <p>//SIDEKICK SETUP GUIDE<br> <a href="https://www.hybridministry.xyz/articles/setup" target="_blank" rel="nofollow noopener">https://www.hybridministry.xyz/articles/setup</a></p> <p>⌚TIMECODES<br> 00:00 Nobody Knows What's Going on!<br> 01:40 The Problem<br> 03:58 The Goal<br> 07:43 Reason #1<br> 11:56 Reason #2<br> 17:09 Reason #3</p> <p><strong>--------------</strong><br> <strong>TRANSCRIPT</strong><br> 00:00:00:00 - 00:00:01:23<br> Nick Clason | Hybrid Ministry<br> Do you ever feel</p> <p>00:00:01:23 - 00:00:02:08<br> Nick Clason | Hybrid Ministry<br> like</p> <p>00:00:02:19 - 00:00:07:00<br> Nick Clason | Hybrid Ministry<br> knows what's going on at your church? Like</p> <p>00:00:07:00 - 00:00:14:04<br> Nick Clason | Hybrid Ministry<br> you feel like nobody is ever really listened to you when you're giving the announcements?</p> <p>00:00:14:04 - 00:00:16:20<br> Nick Clason | Hybrid Ministry<br> Well, in this episode I want to talk about is the</p> <p>00:00:16:20 - 00:00:28:03<br> Nick Clason | Hybrid Ministry<br> problem with most church and youth ministry announcements. So if you're a youth pastor person in church communication to pastor, this will help increase</p> <p>00:00:28:03 - 00:00:31:02<br> Nick Clason | Hybrid Ministry<br> and uptake your engagement around announcements.</p> <p>00:00:31:02 - 00:00:42:11<br> Nick Clason | Hybrid Ministry<br> I want to talk about the ultimate goal with all church announcements. And finally, stick around because I'm going to share with you three reasons that your church announcements may not be</p> <p>00:00:42:11 - 00:00:47:02<br> Nick Clason | Hybrid Ministry<br> going as well as you think. Plus, one solution for each of those</p> <p>00:00:47:11 - 00:00:47:22<br> Nick Clason | Hybrid Ministry<br> reasons,</p> <p>00:00:47:22 - 00:00:50:04<br> Nick Clason | Hybrid Ministry<br> including a concept called</p> <p>00:00:50:04 - 00:00:55:04<br> Nick Clason | Hybrid Ministry<br> inadvertent blindness. We're going to dive into that. And I have a free</p> <p>00:00:55:04 - 00:01:00:10<br> Nick Clason | Hybrid Ministry<br> resource that I think can absolutely change the game for you.</p> <p>00:01:00:14 - 00:01:00:19<br> Nick Clason | Hybrid Ministry<br> I</p> <p>00:01:00:19 - 00:01:01:06<br> Nick Clason | Hybrid Ministry<br> think part</p> <p>00:01:01:06 - 00:01:13:08<br> Nick Clason | Hybrid Ministry<br> of our problem here in 2025, in churches in North America, or let's just be honest around the world, is that we need to stop acting as churches. Look, we're in the 1990s</p> <p>00:01:13:08 - 00:01:17:21<br> Nick Clason | Hybrid Ministry<br> and stop making boring announcements.</p> <p>00:01:17:21 - 00:01:35:02<br> Nick Clason | Hybrid Ministry<br> Give me a like, if you've heard the stat that we as humans have a shorter attention span now than goldfish, if that's the case, then we definitely have to figure something out, because you have some great things going on at your church, and if people don't know about it, they can't get to them.</p> <p>00:01:35:04 - 00:02:03:00<br> Nick Clason | Hybrid Ministry<br> Let's talk about it. Welcome, my friends, to the hybrid minstrel show. So what is our problem? Our ultimate problem with bad church announcements is that nobody is showing up or that, like, nobody even knows about what we have going on. I actually, I did a video, a while back called Youth Pastor or Event Coordinator. It's going to be linked right up here at the top of the screen if you're watching here on YouTube.</p> <p>00:02:03:00 - 00:02:05:07<br> Nick Clason | Hybrid Ministry<br> But one of the things I've learned in my 14</p> <p>00:02:05:07 - 00:02:25:08<br> Nick Clason | Hybrid Ministry<br> years of youth ministry experience is that attendance and, just people simply showing up. That's a really important factor to planning a good event. You can have an awesome event, but if you don't have people there, it's going to be a problem. And part of people getting there is knowing that the event is happening and understanding, knowing, hearing.</p> <p>00:02:25:12 - 00:02:57:13<br> Nick Clason | Hybrid Ministry<br> And you know, like realizing that you're giving a church announcement that requires action out of them. And the video I explore this kind of tension, right? That many of us in ministry, church ministry, like, regardless of if you're in youth ministry or not, we feel about our jobs and it's this it's right. Is are we meant to be doing what we're doing to ultimately make disciples, or are we doing what we're doing to plan killer events?</p> <p>00:02:57:21 - 00:03:23:16<br> Nick Clason | Hybrid Ministry<br> And sometimes, if you're anything like me, let's just be honest. It feels like we are our job. Like it has morphed much more into an event planner and I don't know about you, but that's not exactly why I got into youth ministry. Right? But the problem, right, that's the problem with our church announcements, is because we have an event and we want people to get to it.</p> <p>00:03:23:16 - 00:03:50:05<br> Nick Clason | Hybrid Ministry<br> Poor attendance is the problem with bad church announcements. Okay. And so if attendance is our issue, if that's the baked in assumptions, that's the baked in desire. And when we say, nobody knows what's going on, it's because nobody is attending our events. That is the no. But that's who that is coming from. So let's take a step back then.</p> <p>00:03:50:05 - 00:03:59:05<br> Nick Clason | Hybrid Ministry<br> Even more right than just the event, then just the good or not so good church announcement and ask ourselves, like, what is our</p> <p>00:03:59:05 - 00:04:12:22<br> Nick Clason | Hybrid Ministry<br> goal around this event? What is our goal by giving this announcement? All right, so our goal just like the problem or the opposite, the problem, our goal is to get more people</p> <p>00:04:12:22 - 00:04:14:05<br> Nick Clason | Hybrid Ministry<br> aware of and more people</p> <p>00:04:14:05 - 00:04:20:22<br> Nick Clason | Hybrid Ministry<br> to know about the thing, the event, the Bible study, the workshop, like whatever it is.</p> <p>00:04:20:22 - 00:04:21:15<br> Nick Clason | Hybrid Ministry<br> Right.</p> <p>00:04:21:15 - 00:04:28:13<br> Nick Clason | Hybrid Ministry<br> Is that the goal? No, it's not our goal. At least not ultimately,</p> <p>00:04:28:17 - 00:04:29:01<br> Nick Clason | Hybrid Ministry<br> at</p> <p>00:04:29:01 - 00:04:29:09<br> Nick Clason | Hybrid Ministry<br> least not</p> <p>00:04:29:09 - 00:04:53:09<br> Nick Clason | Hybrid Ministry<br> the meta goal. Right? Attendance is not necessary is really the goal in and of itself. But like I said, when we feel like event coordinators, it can feel like the goal, the goal in church ministry, the goal with all of your events, ultimately, the reason you're even having such and such event</p> <p>00:04:53:19 - 00:04:54:05<br> Nick Clason | Hybrid Ministry<br> is</p> <p>00:04:54:05 - 00:04:56:19<br> Nick Clason | Hybrid Ministry<br> life transformation.</p> <p>00:04:56:21 - 00:05:28:17<br> Nick Clason | Hybrid Ministry<br> Give me a subscribe if you agree with that statement. Life transformation is the ultimate goal, not attendance. It certainly helps having people there at your event because if they're not there, how can their lives be transformed? So I'll give you that. But we have to stop making a Tennessee Ultimate goal. I have to start realizing that we're really trying to be in the business about life transformation, which is done and led down the path through disciple making.</p> <p>00:05:28:17 - 00:06:08:05<br> Nick Clason | Hybrid Ministry<br> And so you have to remember that prior to the digital era, attendance was the means to accomplish that life transformation. But we live now in the digital era, and so we can reach people and we can, disseminate a message through much more efficient and effective means. Now, with cell phones and technology and podcasts and YouTube videos and social media and fill in whatever blank you want to write, you got to realize that it's getting people in the room was originally that goal towards life transformation, but that's not exactly the era that we're living in.</p> <p>00:06:08:08 - 00:06:19:05<br> Nick Clason | Hybrid Ministry<br> So what is the goal? If the goal is life transformation, how can we accomplish that? And also, how can we accomplish that in the new digital</p> <p>00:06:19:05 - 00:06:19:16<br> Nick Clason | Hybrid Ministry<br> era? Right.</p> <p>00:06:19:16 - 00:06:20:01<br> Nick Clason | Hybrid Ministry<br> Churches</p> <p>00:06:20:01 - 00:06:34:14<br> Nick Clason | Hybrid Ministry<br> like I referenced it in the intro, churches are operating like it's the 1990s. And here's what I mean by that. In the 1990s, if you want to do watch Seinfeld, you had to catch it live on NBC the night that it aired and debuted.</p> <p>00:06:34:20 - 00:06:49:09<br> Nick Clason | Hybrid Ministry<br> And if you didn't, then you better hope that you have a good DVR, which I don't even know if those are existed in the 90s. And then if you didn't have that, then tough luck. Mean you're going to have to catch that sucker on syndication when it comes out in the summer.</p> <p>00:06:50:05 - 00:06:59:14<br> Nick Clason | Hybrid Ministry<br> Compare that to the drop of Stranger Things season two, where my wife and I, pretty children watched the entire season on</p> <p>00:06:59:14 - 00:07:00:23<br> Nick Clason | Hybrid Ministry<br> a Saturday, right?</p> <p>00:07:01:04 - 00:07:06:07<br> Nick Clason | Hybrid Ministry<br> Like it's just a completely different mindset and framework. We live in a</p> <p>00:07:06:07 - 00:07:26:00<br> Nick Clason | Hybrid Ministry<br> Netflix culture, not a cable TV culture, and so people when you have information, they're operating under the guise of it being Netflix, but we're treating it like cable TV, like we said, this thing I'm going to share with you the key to life. Feel like cool, tell me where to find it.</p> <p>00:07:26:00 - 00:07:34:06<br> Nick Clason | Hybrid Ministry<br> And you're like, Sunday at 10:00, so only time to find it. That that's a huge cultural disconnect.</p> <p>00:07:34:06 - 00:07:43:10<br> Nick Clason | Hybrid Ministry<br> So I have a few ideas of three different problems and a solution for each of the problem. Let's dive in.</p> <p>00:07:43:10 - 00:07:57:01<br> Nick Clason | Hybrid Ministry<br> So one of the reasons that I think our church announcements can tend to be failing is this. This first concept here, I think, is just that we live in a culture with an oversaturation of noise.</p> <p>00:07:57:01 - 00:08:20:17<br> Nick Clason | Hybrid Ministry<br> You know, there's so much noise around us. There's so much and so many things that are just simply vying for our attention. And so we as a church, we two are vying for people's attention, piling on, on, Karen, you have a podcast called Inadvertent Blindness. And what he said, he said, really? We really only see what we're looking for.</p> <p>00:08:21:03 - 00:08:21:13<br> Nick Clason | Hybrid Ministry<br> And</p> <p>00:08:21:13 - 00:08:41:01<br> Nick Clason | Hybrid Ministry<br> so the fact is, if people aren't looking for your church thing, again, that Netflix versus cable TV, if they're not looking for it, like, oh, I heard there was a retreat. So I'm going on the website to find the answer to it. Right? As opposed to us who we're like, we're dishing it out. We're like, well, we announced it on Sunday.</p> <p>00:08:41:05 - 00:09:01:04<br> Nick Clason | Hybrid Ministry<br> They weren't looking for it on Sunday. Right? It's that oversaturation of noise, inadvertent blindness. Right. So if you think about some of the noises in the world, I shared this a couple videos back. I'll share it again here. It's going to be linked on screen. If you're watching on YouTube to have you take a look. If you're in a podcast catcher, you can scroll down and click the link to our YouTube video.</p> <p>00:09:01:04 - 00:09:26:14<br> Nick Clason | Hybrid Ministry<br> Love to have you over there. Give us a like you show it. But, show up over there. But this video here talks about how we spend our time, especially spending our time online and the online amount of time like that. We as as people, sociology, have spent time on phones and on devices has skyrocketed compared to some of the time prior to the invention of tech.</p> <p>00:09:26:14 - 00:09:47:15<br> Nick Clason | Hybrid Ministry<br> Which, let's just be honest, it's not necessarily a surprise, but it is like it is a like factor that we have to deal with, right? In today's day and age. In 2025, people that don't know what's going on, it's probably because there's so much to pay attention to. So</p> <p>00:09:47:15 - 00:09:56:21<br> Nick Clason | Hybrid Ministry<br> my proposal, right, my solution is get my free hybrid strategy guide.</p> <p>00:09:56:21 - 00:10:26:09<br> Nick Clason | Hybrid Ministry<br> It's linked down below in the show notes. And the reason why that's important is because that will help you shift in some areas from a cable TV culture, where the only time that people can hear you hear the message of Jesus, hear your announcements, whatever the case may be to more of a Netflix culture and it just it encourages you to show up where people are spending their time, which is on social media.</p> <p>00:10:26:14 - 00:10:46:04<br> Nick Clason | Hybrid Ministry<br> Right. Give me a segue. Right. If you've ever heard or thought this before, like, hey, we need to get the word out, let's blitz our social channels. And if all you're ever doing is blitzing your social channels with getting the word out, then you're just turning your social channels into an announcement bulletin board. And that's not what those were made for.</p> <p>00:10:46:04 - 00:11:07:05<br> Nick Clason | Hybrid Ministry<br> And so you're going to have a less effective reach on those social channels because you're not using them what they were made for. Instead, send an announcement out via like a push notification, a text message, or even like update it on the calendar, right? And like and like what we do is like we encourage our parents, our students to just like, subscribe to our Google Calendar.</p> <p>00:11:07:05 - 00:11:15:02<br> Nick Clason | Hybrid Ministry<br> And so something changes. It changes on our end. It'll change on their end if they're subscribed to it in their where in their calendar,</p> <p>00:11:15:02 - 00:11:27:12<br> Nick Clason | Hybrid Ministry<br> which is what, like an event. That's where an event is meant to be inside a calendar, but not just on your church calendar, on your church website that you want people to go to so that they know about your event.</p> <p>00:11:27:18 - 00:11:29:10<br> Nick Clason | Hybrid Ministry<br> You want it to somehow get to their</p> <p>00:11:29:10 - 00:11:56:09<br> Nick Clason | Hybrid Ministry<br> personal calendar. That's how people live their lives through their calendars. So use the things that are meant to be used for the purposes that they're made for. And you use social media for the purposes that it's made. For my hybrid strategy, God will help you knock social media out of the park and become more hybrid with some of your messages and other, channels and usages on social media.</p> <p>00:11:56:12 - 00:12:20:12<br> Nick Clason | Hybrid Ministry<br> So the second reason that I believe that some of our church announcements are falling flat is because we as churches are living in a cable TV mentality versus a Netflix or an on demand mentality. Or like, you understand, we've been talking about that in this video. The person who, I think has helped navigate that best for churches is, Brady Scheer up at Pro Church Tools.</p> <p>00:12:20:14 - 00:12:42:18<br> Nick Clason | Hybrid Ministry<br> And, he has a website builder called nucleus. And now, whether you use his website builder or not, and if you don't really have experience building websites, then I 100% recommend nucleus because it's a church, website builder for churches and by church like people. And so you don't have to have a ton of like, website skills to make it happen.</p> <p>00:12:42:18 - 00:13:02:11<br> Nick Clason | Hybrid Ministry<br> Like a noob like me can build a website using nucleus. But more than that, like what I want you to understand is that his concept behind it being nucleus is that every church announcement is done on the website. And so as opposed to like you getting up on the stage and</p> <p>00:13:02:11 - 00:13:02:23<br> Nick Clason | Hybrid Ministry<br> saying,</p> <p>00:13:02:23 - 00:13:03:07<br> Nick Clason | Hybrid Ministry<br> if you</p> <p>00:13:03:07 - 00:13:07:03<br> Nick Clason | Hybrid Ministry<br> want like information about bunco night talk to do your aunt Sally.</p> <p>00:13:07:08 - 00:13:25:20<br> Nick Clason | Hybrid Ministry<br> And if you want information about the youth retreat, talk to youth pastor Ryan. And if you want to give, you can give via, our website. You can do text to give. You can scan this QR code for Venmo. We have Apple Pay, we have Google Pay. And, if you want to know about the prayer meeting, email Chuck.</p> <p>00:13:26:02 - 00:13:35:18<br> Nick Clason | Hybrid Ministry<br> Chuck at our church.com and the kids ministry has a big camp out thing coming up. Swing by and grab a flier in the lobby</p> <p>00:13:35:18 - 00:13:36:04<br> Nick Clason | Hybrid Ministry<br> like</p> <p>00:13:36:04 - 00:13:36:14<br> Nick Clason | Hybrid Ministry<br> there</p> <p>00:13:36:14 - 00:13:50:00<br> Nick Clason | Hybrid Ministry<br> were five different call to actions in that, right? There's Sally, there's the youth pastor. There's any different amalgamation of giving opportunities. There's emailing, and then there's a flier. And he said,</p> <p>00:13:50:00 - 00:13:55:17<br> Nick Clason | Hybrid Ministry<br> make your nucleus, make your church website, your one stop shop.</p> <p>00:13:55:19 - 00:14:12:17<br> Nick Clason | Hybrid Ministry<br> I created a video. I'll link it down below. A couple weeks back. And the video is literally titled, I created this video so that you don't have to hire me. And in it, I talk about my three step strategy guide, which you'll get some of that in my hybrid ministry, strategy guide if you download that from earlier.</p> <p>00:14:12:17 - 00:14:41:09<br> Nick Clason | Hybrid Ministry<br> But in the video, the three step strategy is step number one update and keep your website up to date. Your website should be a reliable one stop shop for everybody, and one of the ways to make your announcements better is to have the support of your website behind it. And so like for example, Brady uses this example all the time, like a trailer for a movie.</p> <p>00:14:41:11 - 00:15:08:16<br> Nick Clason | Hybrid Ministry<br> When you go to the theater, you're not like sitting there watching a trailer to a movie that you can't wait to see. And it ends with them being like, now on November 27th, it's going to be showing at 11, 1131, 115, 230. And that's going to be in theaters six theaters, seven is going to have at 315. Like, no, that's boring, but that's what we do as churches, right?</p> <p>00:15:08:16 - 00:15:31:18<br> Nick Clason | Hybrid Ministry<br> Bunco night. Here's all the details in the fellowship hall. Bring a dip to share. It's going to be on November 27th. It's going to be at 730. If you don't have any dice, make sure you contact your aunt Sally and she'll bring you an extra pair of dice. That's boring. And so we're trying to take information and make that be the thing that captures people, people's attention.</p> <p>00:15:31:18 - 00:15:52:07<br> Nick Clason | Hybrid Ministry<br> And you know as well as I, especially for Chinese social media for that that's not what social is used for. Best, you're not going to get them hooked them with the information. And so what do we do to capture their attention? So a movie trailer is just like, you know, it like makes you like fall in love with the idea of this movie wicked.</p> <p>00:15:52:09 - 00:16:12:12<br> Nick Clason | Hybrid Ministry<br> And then when it comes out, what do you do? You go discover when it's playing. You go to the website, you figure out how to get the tickets, you wanted to do it first, and then that promoted you to action in church. We give all the information and hope that that's going to promote people to action, and it has the opposite effect.</p> <p>00:16:12:12 - 00:16:38:16<br> Nick Clason | Hybrid Ministry<br> And so if you back up your church announcements with a good website, that's always up to date, you can get on stage and make your announcements good closer to like a movie trailer. Esq knowing that your website is going to answer the questions that people are looking for. So my solution to this cable TV versus on demand world is I have a resource.</p> <p>00:16:38:16 - 00:17:01:23<br> Nick Clason | Hybrid Ministry<br> I have a service called communications for you. It's where I will run your church communications. I will make your website. I'll keep it up to date. I can even help promote and manage some of your socials, and so you can explore more of what that looks like in the link down below. But I'm sure as I'm explaining, like you, you have a good website and all these things, you're like, that sounds great, I don't have time.</p> <p>00:17:02:01 - 00:17:04:20<br> Nick Clason | Hybrid Ministry<br> I can make your announcements better by keeping</p> <p>00:17:04:20 - 00:17:30:16<br> Nick Clason | Hybrid Ministry<br> your website behind you. Good, clean and up to date. And then reason number three is very simply, your announcements are just boring. Like they're just boring. And what I have for you is an announcement strategy that I want to encourage you to start steeling for better, more crisp and clearer church announcements.</p> <p>00:17:30:16 - 00:17:31:02<br> Nick Clason | Hybrid Ministry<br> And</p> <p>00:17:31:02 - 00:17:34:12<br> Nick Clason | Hybrid Ministry<br> that is going to be linked on the video in the very</p> <p>00:17:34:12 - 00:17:47:20<br> Nick Clason | Hybrid Ministry<br> next, video, in this, playlist and in this series. And so that's going to be right here on screen. If you see that, go ahead and tap on in so that you can get better and less boring church announcements. We'll see you over there in that video.</p> <p>00:17:47:20 - 00:17:52:09<br> Nick Clason | Hybrid Ministry<br> And don't forget my friends as always to stay hybrid.</p> hybrid ministry, nick clason, youth ministry strategy, youth ministry coach, student ministry, church communication tips, ministry communication, noisy world communication, clear church messaging, church social media tips, youth ministry communication, creative church communication, effective ministry communication, digital church strategies, church engagement, ministry outreach, communication tips for churches, simplifying messages, ministry social media strategy, hybrid ministry podcast, church growth tips, two-way communication, engaging church content, digital discipleship 📊 HYBRID STRATEGY GUIDE
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DESCRIPTION
Ever feel like no one’s listening to your church announcements? In this episode of the Hybrid Ministry Show, Nick Clason dives into the common pitfalls of church announcements, revealing three reasons why they’re not working—and offering actionable solutions to fix them. From battling “inattentional blindness” to cutting through the noise of a digital world, this episode will help you craft announcements that inspire life transformation, not just attendance.

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⌚TIMECODES
00:00 Nobody Knows What's Going on!
01:40 The Problem
03:58 The Goal
07:43 Reason #1
11:56 Reason #2
17:09 Reason #3

--------------
TRANSCRIPT
00:00:00:00 - 00:00:01:23
Nick Clason | Hybrid Ministry
Do you ever feel

00:00:01:23 - 00:00:02:08
Nick Clason | Hybrid Ministry
like

00:00:02:19 - 00:00:07:00
Nick Clason | Hybrid Ministry
knows what's going on at your church? Like

00:00:07:00 - 00:00:14:04
Nick Clason | Hybrid Ministry
you feel like nobody is ever really listened to you when you're giving the announcements?

00:00:14:04 - 00:00:16:20
Nick Clason | Hybrid Ministry
Well, in this episode I want to talk about is the

00:00:16:20 - 00:00:28:03
Nick Clason | Hybrid Ministry
problem with most church and youth ministry announcements. So if you're a youth pastor person in church communication to pastor, this will help increase

00:00:28:03 - 00:00:31:02
Nick Clason | Hybrid Ministry
and uptake your engagement around announcements.

00:00:31:02 - 00:00:42:11
Nick Clason | Hybrid Ministry
I want to talk about the ultimate goal with all church announcements. And finally, stick around because I'm going to share with you three reasons that your church announcements may not be

00:00:42:11 - 00:00:47:02
Nick Clason | Hybrid Ministry
going as well as you think. Plus, one solution for each of those

00:00:47:11 - 00:00:47:22
Nick Clason | Hybrid Ministry
reasons,

00:00:47:22 - 00:00:50:04
Nick Clason | Hybrid Ministry
including a concept called

00:00:50:04 - 00:00:55:04
Nick Clason | Hybrid Ministry
inadvertent blindness. We're going to dive into that. And I have a free

00:00:55:04 - 00:01:00:10
Nick Clason | Hybrid Ministry
resource that I think can absolutely change the game for you.

00:01:00:14 - 00:01:00:19
Nick Clason | Hybrid Ministry
I

00:01:00:19 - 00:01:01:06
Nick Clason | Hybrid Ministry
think part

00:01:01:06 - 00:01:13:08
Nick Clason | Hybrid Ministry
of our problem here in 2025, in churches in North America, or let's just be honest around the world, is that we need to stop acting as churches. Look, we're in the 1990s

00:01:13:08 - 00:01:17:21
Nick Clason | Hybrid Ministry
and stop making boring announcements.

00:01:17:21 - 00:01:35:02
Nick Clason | Hybrid Ministry
Give me a like, if you've heard the stat that we as humans have a shorter attention span now than goldfish, if that's the case, then we definitely have to figure something out, because you have some great things going on at your church, and if people don't know about it, they can't get to them.

00:01:35:04 - 00:02:03:00
Nick Clason | Hybrid Ministry
Let's talk about it. Welcome, my friends, to the hybrid minstrel show. So what is our problem? Our ultimate problem with bad church announcements is that nobody is showing up or that, like, nobody even knows about what we have going on. I actually, I did a video, a while back called Youth Pastor or Event Coordinator. It's going to be linked right up here at the top of the screen if you're watching here on YouTube.

00:02:03:00 - 00:02:05:07
Nick Clason | Hybrid Ministry
But one of the things I've learned in my 14

00:02:05:07 - 00:02:25:08
Nick Clason | Hybrid Ministry
years of youth ministry experience is that attendance and, just people simply showing up. That's a really important factor to planning a good event. You can have an awesome event, but if you don't have people there, it's going to be a problem. And part of people getting there is knowing that the event is happening and understanding, knowing, hearing.

00:02:25:12 - 00:02:57:13
Nick Clason | Hybrid Ministry
And you know, like realizing that you're giving a church announcement that requires action out of them. And the video I explore this kind of tension, right? That many of us in ministry, church ministry, like, regardless of if you're in youth ministry or not, we feel about our jobs and it's this it's right. Is are we meant to be doing what we're doing to ultimately make disciples, or are we doing what we're doing to plan killer events?

00:02:57:21 - 00:03:23:16
Nick Clason | Hybrid Ministry
And sometimes, if you're anything like me, let's just be honest. It feels like we are our job. Like it has morphed much more into an event planner and I don't know about you, but that's not exactly why I got into youth ministry. Right? But the problem, right, that's the problem with our church announcements, is because we have an event and we want people to get to it.

00:03:23:16 - 00:03:50:05
Nick Clason | Hybrid Ministry
Poor attendance is the problem with bad church announcements. Okay. And so if attendance is our issue, if that's the baked in assumptions, that's the baked in desire. And when we say, nobody knows what's going on, it's because nobody is attending our events. That is the no. But that's who that is coming from. So let's take a step back then.

00:03:50:05 - 00:03:59:05
Nick Clason | Hybrid Ministry
Even more right than just the event, then just the good or not so good church announcement and ask ourselves, like, what is our

00:03:59:05 - 00:04:12:22
Nick Clason | Hybrid Ministry
goal around this event? What is our goal by giving this announcement? All right, so our goal just like the problem or the opposite, the problem, our goal is to get more people

00:04:12:22 - 00:04:14:05
Nick Clason | Hybrid Ministry
aware of and more people

00:04:14:05 - 00:04:20:22
Nick Clason | Hybrid Ministry
to know about the thing, the event, the Bible study, the workshop, like whatever it is.

00:04:20:22 - 00:04:21:15
Nick Clason | Hybrid Ministry
Right.

00:04:21:15 - 00:04:28:13
Nick Clason | Hybrid Ministry
Is that the goal? No, it's not our goal. At least not ultimately,

00:04:28:17 - 00:04:29:01
Nick Clason | Hybrid Ministry
at

00:04:29:01 - 00:04:29:09
Nick Clason | Hybrid Ministry
least not

00:04:29:09 - 00:04:53:09
Nick Clason | Hybrid Ministry
the meta goal. Right? Attendance is not necessary is really the goal in and of itself. But like I said, when we feel like event coordinators, it can feel like the goal, the goal in church ministry, the goal with all of your events, ultimately, the reason you're even having such and such event

00:04:53:19 - 00:04:54:05
Nick Clason | Hybrid Ministry
is

00:04:54:05 - 00:04:56:19
Nick Clason | Hybrid Ministry
life transformation.

00:04:56:21 - 00:05:28:17
Nick Clason | Hybrid Ministry
Give me a subscribe if you agree with that statement. Life transformation is the ultimate goal, not attendance. It certainly helps having people there at your event because if they're not there, how can their lives be transformed? So I'll give you that. But we have to stop making a Tennessee Ultimate goal. I have to start realizing that we're really trying to be in the business about life transformation, which is done and led down the path through disciple making.

00:05:28:17 - 00:06:08:05
Nick Clason | Hybrid Ministry
And so you have to remember that prior to the digital era, attendance was the means to accomplish that life transformation. But we live now in the digital era, and so we can reach people and we can, disseminate a message through much more efficient and effective means. Now, with cell phones and technology and podcasts and YouTube videos and social media and fill in whatever blank you want to write, you got to realize that it's getting people in the room was originally that goal towards life transformation, but that's not exactly the era that we're living in.

00:06:08:08 - 00:06:19:05
Nick Clason | Hybrid Ministry
So what is the goal? If the goal is life transformation, how can we accomplish that? And also, how can we accomplish that in the new digital

00:06:19:05 - 00:06:19:16
Nick Clason | Hybrid Ministry
era? Right.

00:06:19:16 - 00:06:20:01
Nick Clason | Hybrid Ministry
Churches

00:06:20:01 - 00:06:34:14
Nick Clason | Hybrid Ministry
like I referenced it in the intro, churches are operating like it's the 1990s. And here's what I mean by that. In the 1990s, if you want to do watch Seinfeld, you had to catch it live on NBC the night that it aired and debuted.

00:06:34:20 - 00:06:49:09
Nick Clason | Hybrid Ministry
And if you didn't, then you better hope that you have a good DVR, which I don't even know if those are existed in the 90s. And then if you didn't have that, then tough luck. Mean you're going to have to catch that sucker on syndication when it comes out in the summer.

00:06:50:05 - 00:06:59:14
Nick Clason | Hybrid Ministry
Compare that to the drop of Stranger Things season two, where my wife and I, pretty children watched the entire season on

00:06:59:14 - 00:07:00:23
Nick Clason | Hybrid Ministry
a Saturday, right?

00:07:01:04 - 00:07:06:07
Nick Clason | Hybrid Ministry
Like it's just a completely different mindset and framework. We live in a

00:07:06:07 - 00:07:26:00
Nick Clason | Hybrid Ministry
Netflix culture, not a cable TV culture, and so people when you have information, they're operating under the guise of it being Netflix, but we're treating it like cable TV, like we said, this thing I'm going to share with you the key to life. Feel like cool, tell me where to find it.

00:07:26:00 - 00:07:34:06
Nick Clason | Hybrid Ministry
And you're like, Sunday at 10:00, so only time to find it. That that's a huge cultural disconnect.

00:07:34:06 - 00:07:43:10
Nick Clason | Hybrid Ministry
So I have a few ideas of three different problems and a solution for each of the problem. Let's dive in.

00:07:43:10 - 00:07:57:01
Nick Clason | Hybrid Ministry
So one of the reasons that I think our church announcements can tend to be failing is this. This first concept here, I think, is just that we live in a culture with an oversaturation of noise.

00:07:57:01 - 00:08:20:17
Nick Clason | Hybrid Ministry
You know, there's so much noise around us. There's so much and so many things that are just simply vying for our attention. And so we as a church, we two are vying for people's attention, piling on, on, Karen, you have a podcast called Inadvertent Blindness. And what he said, he said, really? We really only see what we're looking for.

00:08:21:03 - 00:08:21:13
Nick Clason | Hybrid Ministry
And

00:08:21:13 - 00:08:41:01
Nick Clason | Hybrid Ministry
so the fact is, if people aren't looking for your church thing, again, that Netflix versus cable TV, if they're not looking for it, like, oh, I heard there was a retreat. So I'm going on the website to find the answer to it. Right? As opposed to us who we're like, we're dishing it out. We're like, well, we announced it on Sunday.

00:08:41:05 - 00:09:01:04
Nick Clason | Hybrid Ministry
They weren't looking for it on Sunday. Right? It's that oversaturation of noise, inadvertent blindness. Right. So if you think about some of the noises in the world, I shared this a couple videos back. I'll share it again here. It's going to be linked on screen. If you're watching on YouTube to have you take a look. If you're in a podcast catcher, you can scroll down and click the link to our YouTube video.

00:09:01:04 - 00:09:26:14
Nick Clason | Hybrid Ministry
Love to have you over there. Give us a like you show it. But, show up over there. But this video here talks about how we spend our time, especially spending our time online and the online amount of time like that. We as as people, sociology, have spent time on phones and on devices has skyrocketed compared to some of the time prior to the invention of tech.

00:09:26:14 - 00:09:47:15
Nick Clason | Hybrid Ministry
Which, let's just be honest, it's not necessarily a surprise, but it is like it is a like factor that we have to deal with, right? In today's day and age. In 2025, people that don't know what's going on, it's probably because there's so much to pay attention to. So

00:09:47:15 - 00:09:56:21
Nick Clason | Hybrid Ministry
my proposal, right, my solution is get my free hybrid strategy guide.

00:09:56:21 - 00:10:26:09
Nick Clason | Hybrid Ministry
It's linked down below in the show notes. And the reason why that's important is because that will help you shift in some areas from a cable TV culture, where the only time that people can hear you hear the message of Jesus, hear your announcements, whatever the case may be to more of a Netflix culture and it just it encourages you to show up where people are spending their time, which is on social media.

00:10:26:14 - 00:10:46:04
Nick Clason | Hybrid Ministry
Right. Give me a segue. Right. If you've ever heard or thought this before, like, hey, we need to get the word out, let's blitz our social channels. And if all you're ever doing is blitzing your social channels with getting the word out, then you're just turning your social channels into an announcement bulletin board. And that's not what those were made for.

00:10:46:04 - 00:11:07:05
Nick Clason | Hybrid Ministry
And so you're going to have a less effective reach on those social channels because you're not using them what they were made for. Instead, send an announcement out via like a push notification, a text message, or even like update it on the calendar, right? And like and like what we do is like we encourage our parents, our students to just like, subscribe to our Google Calendar.

00:11:07:05 - 00:11:15:02
Nick Clason | Hybrid Ministry
And so something changes. It changes on our end. It'll change on their end if they're subscribed to it in their where in their calendar,

00:11:15:02 - 00:11:27:12
Nick Clason | Hybrid Ministry
which is what, like an event. That's where an event is meant to be inside a calendar, but not just on your church calendar, on your church website that you want people to go to so that they know about your event.

00:11:27:18 - 00:11:29:10
Nick Clason | Hybrid Ministry
You want it to somehow get to their

00:11:29:10 - 00:11:56:09
Nick Clason | Hybrid Ministry
personal calendar. That's how people live their lives through their calendars. So use the things that are meant to be used for the purposes that they're made for. And you use social media for the purposes that it's made. For my hybrid strategy, God will help you knock social media out of the park and become more hybrid with some of your messages and other, channels and usages on social media.

00:11:56:12 - 00:12:20:12
Nick Clason | Hybrid Ministry
So the second reason that I believe that some of our church announcements are falling flat is because we as churches are living in a cable TV mentality versus a Netflix or an on demand mentality. Or like, you understand, we've been talking about that in this video. The person who, I think has helped navigate that best for churches is, Brady Scheer up at Pro Church Tools.

00:12:20:14 - 00:12:42:18
Nick Clason | Hybrid Ministry
And, he has a website builder called nucleus. And now, whether you use his website builder or not, and if you don't really have experience building websites, then I 100% recommend nucleus because it's a church, website builder for churches and by church like people. And so you don't have to have a ton of like, website skills to make it happen.

00:12:42:18 - 00:13:02:11
Nick Clason | Hybrid Ministry
Like a noob like me can build a website using nucleus. But more than that, like what I want you to understand is that his concept behind it being nucleus is that every church announcement is done on the website. And so as opposed to like you getting up on the stage and

00:13:02:11 - 00:13:02:23
Nick Clason | Hybrid Ministry
saying,

00:13:02:23 - 00:13:03:07
Nick Clason | Hybrid Ministry
if you

00:13:03:07 - 00:13:07:03
Nick Clason | Hybrid Ministry
want like information about bunco night talk to do your aunt Sally.

00:13:07:08 - 00:13:25:20
Nick Clason | Hybrid Ministry
And if you want information about the youth retreat, talk to youth pastor Ryan. And if you want to give, you can give via, our website. You can do text to give. You can scan this QR code for Venmo. We have Apple Pay, we have Google Pay. And, if you want to know about the prayer meeting, email Chuck.

00:13:26:02 - 00:13:35:18
Nick Clason | Hybrid Ministry
Chuck at our church.com and the kids ministry has a big camp out thing coming up. Swing by and grab a flier in the lobby

00:13:35:18 - 00:13:36:04
Nick Clason | Hybrid Ministry
like

00:13:36:04 - 00:13:36:14
Nick Clason | Hybrid Ministry
there

00:13:36:14 - 00:13:50:00
Nick Clason | Hybrid Ministry
were five different call to actions in that, right? There's Sally, there's the youth pastor. There's any different amalgamation of giving opportunities. There's emailing, and then there's a flier. And he said,

00:13:50:00 - 00:13:55:17
Nick Clason | Hybrid Ministry
make your nucleus, make your church website, your one stop shop.

00:13:55:19 - 00:14:12:17
Nick Clason | Hybrid Ministry
I created a video. I'll link it down below. A couple weeks back. And the video is literally titled, I created this video so that you don't have to hire me. And in it, I talk about my three step strategy guide, which you'll get some of that in my hybrid ministry, strategy guide if you download that from earlier.

00:14:12:17 - 00:14:41:09
Nick Clason | Hybrid Ministry
But in the video, the three step strategy is step number one update and keep your website up to date. Your website should be a reliable one stop shop for everybody, and one of the ways to make your announcements better is to have the support of your website behind it. And so like for example, Brady uses this example all the time, like a trailer for a movie.

00:14:41:11 - 00:15:08:16
Nick Clason | Hybrid Ministry
When you go to the theater, you're not like sitting there watching a trailer to a movie that you can't wait to see. And it ends with them being like, now on November 27th, it's going to be showing at 11, 1131, 115, 230. And that's going to be in theaters six theaters, seven is going to have at 315. Like, no, that's boring, but that's what we do as churches, right?

00:15:08:16 - 00:15:31:18
Nick Clason | Hybrid Ministry
Bunco night. Here's all the details in the fellowship hall. Bring a dip to share. It's going to be on November 27th. It's going to be at 730. If you don't have any dice, make sure you contact your aunt Sally and she'll bring you an extra pair of dice. That's boring. And so we're trying to take information and make that be the thing that captures people, people's attention.

00:15:31:18 - 00:15:52:07
Nick Clason | Hybrid Ministry
And you know as well as I, especially for Chinese social media for that that's not what social is used for. Best, you're not going to get them hooked them with the information. And so what do we do to capture their attention? So a movie trailer is just like, you know, it like makes you like fall in love with the idea of this movie wicked.

00:15:52:09 - 00:16:12:12
Nick Clason | Hybrid Ministry
And then when it comes out, what do you do? You go discover when it's playing. You go to the website, you figure out how to get the tickets, you wanted to do it first, and then that promoted you to action in church. We give all the information and hope that that's going to promote people to action, and it has the opposite effect.

00:16:12:12 - 00:16:38:16
Nick Clason | Hybrid Ministry
And so if you back up your church announcements with a good website, that's always up to date, you can get on stage and make your announcements good closer to like a movie trailer. Esq knowing that your website is going to answer the questions that people are looking for. So my solution to this cable TV versus on demand world is I have a resource.

00:16:38:16 - 00:17:01:23
Nick Clason | Hybrid Ministry
I have a service called communications for you. It's where I will run your church communications. I will make your website. I'll keep it up to date. I can even help promote and manage some of your socials, and so you can explore more of what that looks like in the link down below. But I'm sure as I'm explaining, like you, you have a good website and all these things, you're like, that sounds great, I don't have time.

00:17:02:01 - 00:17:04:20
Nick Clason | Hybrid Ministry
I can make your announcements better by keeping

00:17:04:20 - 00:17:30:16
Nick Clason | Hybrid Ministry
your website behind you. Good, clean and up to date. And then reason number three is very simply, your announcements are just boring. Like they're just boring. And what I have for you is an announcement strategy that I want to encourage you to start steeling for better, more crisp and clearer church announcements.

00:17:30:16 - 00:17:31:02
Nick Clason | Hybrid Ministry
And

00:17:31:02 - 00:17:34:12
Nick Clason | Hybrid Ministry
that is going to be linked on the video in the very

00:17:34:12 - 00:17:47:20
Nick Clason | Hybrid Ministry
next, video, in this, playlist and in this series. And so that's going to be right here on screen. If you see that, go ahead and tap on in so that you can get better and less boring church announcements. We'll see you over there in that video.

00:17:47:20 - 00:17:52:09
Nick Clason | Hybrid Ministry
And don't forget my friends as always to stay hybrid.

]]> 📊 HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

✅ CHURCH COMMUNICATIONS DONE FOR YOU
https://www.hybridministry.xyz/articles/comms

======================================
DESCRIPTION
Ever feel like no one’s listening to your church announcements? In this episode of the Hybrid Ministry Show, Nick Clason dives into the common pitfalls of church announcements, revealing three reasons why they’re not working—and offering actionable solutions to fix them. From battling “inattentional blindness” to cutting through the noise of a digital world, this episode will help you craft announcements that inspire life transformation, not just attendance.

📓 SHOWNOTES
http://www.hybridministry.xyz/137

SOLUTIONS
1) HYBRID STRATEGY GUIDE
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2) CHURCH COMMUNICATIONS DONE FOR YOU
https://www.hybridministry.xyz/articles/comms

3) STEAL THIS ANNOUNCEMENT STRATEGY
[VIDEO LINK]

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⌚TIMECODES
00:00 Nobody Knows What's Going on!
01:40 The Problem
03:58 The Goal
07:43 Reason #1
11:56 Reason #2
17:09 Reason #3

--------------
TRANSCRIPT
00:00:00:00 - 00:00:01:23
Nick Clason | Hybrid Ministry
Do you ever feel

00:00:01:23 - 00:00:02:08
Nick Clason | Hybrid Ministry
like

00:00:02:19 - 00:00:07:00
Nick Clason | Hybrid Ministry
knows what's going on at your church? Like

00:00:07:00 - 00:00:14:04
Nick Clason | Hybrid Ministry
you feel like nobody is ever really listened to you when you're giving the announcements?

00:00:14:04 - 00:00:16:20
Nick Clason | Hybrid Ministry
Well, in this episode I want to talk about is the

00:00:16:20 - 00:00:28:03
Nick Clason | Hybrid Ministry
problem with most church and youth ministry announcements. So if you're a youth pastor person in church communication to pastor, this will help increase

00:00:28:03 - 00:00:31:02
Nick Clason | Hybrid Ministry
and uptake your engagement around announcements.

00:00:31:02 - 00:00:42:11
Nick Clason | Hybrid Ministry
I want to talk about the ultimate goal with all church announcements. And finally, stick around because I'm going to share with you three reasons that your church announcements may not be

00:00:42:11 - 00:00:47:02
Nick Clason | Hybrid Ministry
going as well as you think. Plus, one solution for each of those

00:00:47:11 - 00:00:47:22
Nick Clason | Hybrid Ministry
reasons,

00:00:47:22 - 00:00:50:04
Nick Clason | Hybrid Ministry
including a concept called

00:00:50:04 - 00:00:55:04
Nick Clason | Hybrid Ministry
inadvertent blindness. We're going to dive into that. And I have a free

00:00:55:04 - 00:01:00:10
Nick Clason | Hybrid Ministry
resource that I think can absolutely change the game for you.

00:01:00:14 - 00:01:00:19
Nick Clason | Hybrid Ministry
I

00:01:00:19 - 00:01:01:06
Nick Clason | Hybrid Ministry
think part

00:01:01:06 - 00:01:13:08
Nick Clason | Hybrid Ministry
of our problem here in 2025, in churches in North America, or let's just be honest around the world, is that we need to stop acting as churches. Look, we're in the 1990s

00:01:13:08 - 00:01:17:21
Nick Clason | Hybrid Ministry
and stop making boring announcements.

00:01:17:21 - 00:01:35:02
Nick Clason | Hybrid Ministry
Give me a like, if you've heard the stat that we as humans have a shorter attention span now than goldfish, if that's the case, then we definitely have to figure something out, because you have some great things going on at your church, and if people don't know about it, they can't get to them.

00:01:35:04 - 00:02:03:00
Nick Clason | Hybrid Ministry
Let's talk about it. Welcome, my friends, to the hybrid minstrel show. So what is our problem? Our ultimate problem with bad church announcements is that nobody is showing up or that, like, nobody even knows about what we have going on. I actually, I did a video, a while back called Youth Pastor or Event Coordinator. It's going to be linked right up here at the top of the screen if you're watching here on YouTube.

00:02:03:00 - 00:02:05:07
Nick Clason | Hybrid Ministry
But one of the things I've learned in my 14

00:02:05:07 - 00:02:25:08
Nick Clason | Hybrid Ministry
years of youth ministry experience is that attendance and, just people simply showing up. That's a really important factor to planning a good event. You can have an awesome event, but if you don't have people there, it's going to be a problem. And part of people getting there is knowing that the event is happening and understanding, knowing, hearing.

00:02:25:12 - 00:02:57:13
Nick Clason | Hybrid Ministry
And you know, like realizing that you're giving a church announcement that requires action out of them. And the video I explore this kind of tension, right? That many of us in ministry, church ministry, like, regardless of if you're in youth ministry or not, we feel about our jobs and it's this it's right. Is are we meant to be doing what we're doing to ultimately make disciples, or are we doing what we're doing to plan killer events?

00:02:57:21 - 00:03:23:16
Nick Clason | Hybrid Ministry
And sometimes, if you're anything like me, let's just be honest. It feels like we are our job. Like it has morphed much more into an event planner and I don't know about you, but that's not exactly why I got into youth ministry. Right? But the problem, right, that's the problem with our church announcements, is because we have an event and we want people to get to it.

00:03:23:16 - 00:03:50:05
Nick Clason | Hybrid Ministry
Poor attendance is the problem with bad church announcements. Okay. And so if attendance is our issue, if that's the baked in assumptions, that's the baked in desire. And when we say, nobody knows what's going on, it's because nobody is attending our events. That is the no. But that's who that is coming from. So let's take a step back then.

00:03:50:05 - 00:03:59:05
Nick Clason | Hybrid Ministry
Even more right than just the event, then just the good or not so good church announcement and ask ourselves, like, what is our

00:03:59:05 - 00:04:12:22
Nick Clason | Hybrid Ministry
goal around this event? What is our goal by giving this announcement? All right, so our goal just like the problem or the opposite, the problem, our goal is to get more people

00:04:12:22 - 00:04:14:05
Nick Clason | Hybrid Ministry
aware of and more people

00:04:14:05 - 00:04:20:22
Nick Clason | Hybrid Ministry
to know about the thing, the event, the Bible study, the workshop, like whatever it is.

00:04:20:22 - 00:04:21:15
Nick Clason | Hybrid Ministry
Right.

00:04:21:15 - 00:04:28:13
Nick Clason | Hybrid Ministry
Is that the goal? No, it's not our goal. At least not ultimately,

00:04:28:17 - 00:04:29:01
Nick Clason | Hybrid Ministry
at

00:04:29:01 - 00:04:29:09
Nick Clason | Hybrid Ministry
least not

00:04:29:09 - 00:04:53:09
Nick Clason | Hybrid Ministry
the meta goal. Right? Attendance is not necessary is really the goal in and of itself. But like I said, when we feel like event coordinators, it can feel like the goal, the goal in church ministry, the goal with all of your events, ultimately, the reason you're even having such and such event

00:04:53:19 - 00:04:54:05
Nick Clason | Hybrid Ministry
is

00:04:54:05 - 00:04:56:19
Nick Clason | Hybrid Ministry
life transformation.

00:04:56:21 - 00:05:28:17
Nick Clason | Hybrid Ministry
Give me a subscribe if you agree with that statement. Life transformation is the ultimate goal, not attendance. It certainly helps having people there at your event because if they're not there, how can their lives be transformed? So I'll give you that. But we have to stop making a Tennessee Ultimate goal. I have to start realizing that we're really trying to be in the business about life transformation, which is done and led down the path through disciple making.

00:05:28:17 - 00:06:08:05
Nick Clason | Hybrid Ministry
And so you have to remember that prior to the digital era, attendance was the means to accomplish that life transformation. But we live now in the digital era, and so we can reach people and we can, disseminate a message through much more efficient and effective means. Now, with cell phones and technology and podcasts and YouTube videos and social media and fill in whatever blank you want to write, you got to realize that it's getting people in the room was originally that goal towards life transformation, but that's not exactly the era that we're living in.

00:06:08:08 - 00:06:19:05
Nick Clason | Hybrid Ministry
So what is the goal? If the goal is life transformation, how can we accomplish that? And also, how can we accomplish that in the new digital

00:06:19:05 - 00:06:19:16
Nick Clason | Hybrid Ministry
era? Right.

00:06:19:16 - 00:06:20:01
Nick Clason | Hybrid Ministry
Churches

00:06:20:01 - 00:06:34:14
Nick Clason | Hybrid Ministry
like I referenced it in the intro, churches are operating like it's the 1990s. And here's what I mean by that. In the 1990s, if you want to do watch Seinfeld, you had to catch it live on NBC the night that it aired and debuted.

00:06:34:20 - 00:06:49:09
Nick Clason | Hybrid Ministry
And if you didn't, then you better hope that you have a good DVR, which I don't even know if those are existed in the 90s. And then if you didn't have that, then tough luck. Mean you're going to have to catch that sucker on syndication when it comes out in the summer.

00:06:50:05 - 00:06:59:14
Nick Clason | Hybrid Ministry
Compare that to the drop of Stranger Things season two, where my wife and I, pretty children watched the entire season on

00:06:59:14 - 00:07:00:23
Nick Clason | Hybrid Ministry
a Saturday, right?

00:07:01:04 - 00:07:06:07
Nick Clason | Hybrid Ministry
Like it's just a completely different mindset and framework. We live in a

00:07:06:07 - 00:07:26:00
Nick Clason | Hybrid Ministry
Netflix culture, not a cable TV culture, and so people when you have information, they're operating under the guise of it being Netflix, but we're treating it like cable TV, like we said, this thing I'm going to share with you the key to life. Feel like cool, tell me where to find it.

00:07:26:00 - 00:07:34:06
Nick Clason | Hybrid Ministry
And you're like, Sunday at 10:00, so only time to find it. That that's a huge cultural disconnect.

00:07:34:06 - 00:07:43:10
Nick Clason | Hybrid Ministry
So I have a few ideas of three different problems and a solution for each of the problem. Let's dive in.

00:07:43:10 - 00:07:57:01
Nick Clason | Hybrid Ministry
So one of the reasons that I think our church announcements can tend to be failing is this. This first concept here, I think, is just that we live in a culture with an oversaturation of noise.

00:07:57:01 - 00:08:20:17
Nick Clason | Hybrid Ministry
You know, there's so much noise around us. There's so much and so many things that are just simply vying for our attention. And so we as a church, we two are vying for people's attention, piling on, on, Karen, you have a podcast called Inadvertent Blindness. And what he said, he said, really? We really only see what we're looking for.

00:08:21:03 - 00:08:21:13
Nick Clason | Hybrid Ministry
And

00:08:21:13 - 00:08:41:01
Nick Clason | Hybrid Ministry
so the fact is, if people aren't looking for your church thing, again, that Netflix versus cable TV, if they're not looking for it, like, oh, I heard there was a retreat. So I'm going on the website to find the answer to it. Right? As opposed to us who we're like, we're dishing it out. We're like, well, we announced it on Sunday.

00:08:41:05 - 00:09:01:04
Nick Clason | Hybrid Ministry
They weren't looking for it on Sunday. Right? It's that oversaturation of noise, inadvertent blindness. Right. So if you think about some of the noises in the world, I shared this a couple videos back. I'll share it again here. It's going to be linked on screen. If you're watching on YouTube to have you take a look. If you're in a podcast catcher, you can scroll down and click the link to our YouTube video.

00:09:01:04 - 00:09:26:14
Nick Clason | Hybrid Ministry
Love to have you over there. Give us a like you show it. But, show up over there. But this video here talks about how we spend our time, especially spending our time online and the online amount of time like that. We as as people, sociology, have spent time on phones and on devices has skyrocketed compared to some of the time prior to the invention of tech.

00:09:26:14 - 00:09:47:15
Nick Clason | Hybrid Ministry
Which, let's just be honest, it's not necessarily a surprise, but it is like it is a like factor that we have to deal with, right? In today's day and age. In 2025, people that don't know what's going on, it's probably because there's so much to pay attention to. So

00:09:47:15 - 00:09:56:21
Nick Clason | Hybrid Ministry
my proposal, right, my solution is get my free hybrid strategy guide.

00:09:56:21 - 00:10:26:09
Nick Clason | Hybrid Ministry
It's linked down below in the show notes. And the reason why that's important is because that will help you shift in some areas from a cable TV culture, where the only time that people can hear you hear the message of Jesus, hear your announcements, whatever the case may be to more of a Netflix culture and it just it encourages you to show up where people are spending their time, which is on social media.

00:10:26:14 - 00:10:46:04
Nick Clason | Hybrid Ministry
Right. Give me a segue. Right. If you've ever heard or thought this before, like, hey, we need to get the word out, let's blitz our social channels. And if all you're ever doing is blitzing your social channels with getting the word out, then you're just turning your social channels into an announcement bulletin board. And that's not what those were made for.

00:10:46:04 - 00:11:07:05
Nick Clason | Hybrid Ministry
And so you're going to have a less effective reach on those social channels because you're not using them what they were made for. Instead, send an announcement out via like a push notification, a text message, or even like update it on the calendar, right? And like and like what we do is like we encourage our parents, our students to just like, subscribe to our Google Calendar.

00:11:07:05 - 00:11:15:02
Nick Clason | Hybrid Ministry
And so something changes. It changes on our end. It'll change on their end if they're subscribed to it in their where in their calendar,

00:11:15:02 - 00:11:27:12
Nick Clason | Hybrid Ministry
which is what, like an event. That's where an event is meant to be inside a calendar, but not just on your church calendar, on your church website that you want people to go to so that they know about your event.

00:11:27:18 - 00:11:29:10
Nick Clason | Hybrid Ministry
You want it to somehow get to their

00:11:29:10 - 00:11:56:09
Nick Clason | Hybrid Ministry
personal calendar. That's how people live their lives through their calendars. So use the things that are meant to be used for the purposes that they're made for. And you use social media for the purposes that it's made. For my hybrid strategy, God will help you knock social media out of the park and become more hybrid with some of your messages and other, channels and usages on social media.

00:11:56:12 - 00:12:20:12
Nick Clason | Hybrid Ministry
So the second reason that I believe that some of our church announcements are falling flat is because we as churches are living in a cable TV mentality versus a Netflix or an on demand mentality. Or like, you understand, we've been talking about that in this video. The person who, I think has helped navigate that best for churches is, Brady Scheer up at Pro Church Tools.

00:12:20:14 - 00:12:42:18
Nick Clason | Hybrid Ministry
And, he has a website builder called nucleus. And now, whether you use his website builder or not, and if you don't really have experience building websites, then I 100% recommend nucleus because it's a church, website builder for churches and by church like people. And so you don't have to have a ton of like, website skills to make it happen.

00:12:42:18 - 00:13:02:11
Nick Clason | Hybrid Ministry
Like a noob like me can build a website using nucleus. But more than that, like what I want you to understand is that his concept behind it being nucleus is that every church announcement is done on the website. And so as opposed to like you getting up on the stage and

00:13:02:11 - 00:13:02:23
Nick Clason | Hybrid Ministry
saying,

00:13:02:23 - 00:13:03:07
Nick Clason | Hybrid Ministry
if you

00:13:03:07 - 00:13:07:03
Nick Clason | Hybrid Ministry
want like information about bunco night talk to do your aunt Sally.

00:13:07:08 - 00:13:25:20
Nick Clason | Hybrid Ministry
And if you want information about the youth retreat, talk to youth pastor Ryan. And if you want to give, you can give via, our website. You can do text to give. You can scan this QR code for Venmo. We have Apple Pay, we have Google Pay. And, if you want to know about the prayer meeting, email Chuck.

00:13:26:02 - 00:13:35:18
Nick Clason | Hybrid Ministry
Chuck at our church.com and the kids ministry has a big camp out thing coming up. Swing by and grab a flier in the lobby

00:13:35:18 - 00:13:36:04
Nick Clason | Hybrid Ministry
like

00:13:36:04 - 00:13:36:14
Nick Clason | Hybrid Ministry
there

00:13:36:14 - 00:13:50:00
Nick Clason | Hybrid Ministry
were five different call to actions in that, right? There's Sally, there's the youth pastor. There's any different amalgamation of giving opportunities. There's emailing, and then there's a flier. And he said,

00:13:50:00 - 00:13:55:17
Nick Clason | Hybrid Ministry
make your nucleus, make your church website, your one stop shop.

00:13:55:19 - 00:14:12:17
Nick Clason | Hybrid Ministry
I created a video. I'll link it down below. A couple weeks back. And the video is literally titled, I created this video so that you don't have to hire me. And in it, I talk about my three step strategy guide, which you'll get some of that in my hybrid ministry, strategy guide if you download that from earlier.

00:14:12:17 - 00:14:41:09
Nick Clason | Hybrid Ministry
But in the video, the three step strategy is step number one update and keep your website up to date. Your website should be a reliable one stop shop for everybody, and one of the ways to make your announcements better is to have the support of your website behind it. And so like for example, Brady uses this example all the time, like a trailer for a movie.

00:14:41:11 - 00:15:08:16
Nick Clason | Hybrid Ministry
When you go to the theater, you're not like sitting there watching a trailer to a movie that you can't wait to see. And it ends with them being like, now on November 27th, it's going to be showing at 11, 1131, 115, 230. And that's going to be in theaters six theaters, seven is going to have at 315. Like, no, that's boring, but that's what we do as churches, right?

00:15:08:16 - 00:15:31:18
Nick Clason | Hybrid Ministry
Bunco night. Here's all the details in the fellowship hall. Bring a dip to share. It's going to be on November 27th. It's going to be at 730. If you don't have any dice, make sure you contact your aunt Sally and she'll bring you an extra pair of dice. That's boring. And so we're trying to take information and make that be the thing that captures people, people's attention.

00:15:31:18 - 00:15:52:07
Nick Clason | Hybrid Ministry
And you know as well as I, especially for Chinese social media for that that's not what social is used for. Best, you're not going to get them hooked them with the information. And so what do we do to capture their attention? So a movie trailer is just like, you know, it like makes you like fall in love with the idea of this movie wicked.

00:15:52:09 - 00:16:12:12
Nick Clason | Hybrid Ministry
And then when it comes out, what do you do? You go discover when it's playing. You go to the website, you figure out how to get the tickets, you wanted to do it first, and then that promoted you to action in church. We give all the information and hope that that's going to promote people to action, and it has the opposite effect.

00:16:12:12 - 00:16:38:16
Nick Clason | Hybrid Ministry
And so if you back up your church announcements with a good website, that's always up to date, you can get on stage and make your announcements good closer to like a movie trailer. Esq knowing that your website is going to answer the questions that people are looking for. So my solution to this cable TV versus on demand world is I have a resource.

00:16:38:16 - 00:17:01:23
Nick Clason | Hybrid Ministry
I have a service called communications for you. It's where I will run your church communications. I will make your website. I'll keep it up to date. I can even help promote and manage some of your socials, and so you can explore more of what that looks like in the link down below. But I'm sure as I'm explaining, like you, you have a good website and all these things, you're like, that sounds great, I don't have time.

00:17:02:01 - 00:17:04:20
Nick Clason | Hybrid Ministry
I can make your announcements better by keeping

00:17:04:20 - 00:17:30:16
Nick Clason | Hybrid Ministry
your website behind you. Good, clean and up to date. And then reason number three is very simply, your announcements are just boring. Like they're just boring. And what I have for you is an announcement strategy that I want to encourage you to start steeling for better, more crisp and clearer church announcements.

00:17:30:16 - 00:17:31:02
Nick Clason | Hybrid Ministry
And

00:17:31:02 - 00:17:34:12
Nick Clason | Hybrid Ministry
that is going to be linked on the video in the very

00:17:34:12 - 00:17:47:20
Nick Clason | Hybrid Ministry
next, video, in this, playlist and in this series. And so that's going to be right here on screen. If you see that, go ahead and tap on in so that you can get better and less boring church announcements. We'll see you over there in that video.

00:17:47:20 - 00:17:52:09
Nick Clason | Hybrid Ministry
And don't forget my friends as always to stay hybrid.

]]>