Hybrid Ministry - Episodes Tagged with “Youth Pastor Tools”

Episode 177: After the Turkey... Watch This👀

Nick Clason — Thu, 27 Nov 2025 05:00:00 -0600

Thanksgiving is over, but we're just getting started! In this episode, Nick gives his 4 course meal of FREEBIES for youth pastors, 4 things for YOU, along with the 1 Mystery Course that can unlock everything!

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/177

Games
https://www.patreon.com/posts/9-amazing-dym-142425755?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

FREE E-Book
https://www.patreon.com/posts/complete-guide-142500019?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

//Coaching
https://www.hybridministry.xyz/articles/coaching

//Social Team Checklist
https://www.patreon.com/posts/social-media-138081327?source=storefront

30 CONNECTION IDEAS
https://www.patreon.com/posts/30-small-group-141961735?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

CALENDAR
https://www.patreon.com/posts/winter-spring-141564188?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

SURPRISE MYSTERY DISH
Hybrid Heroes Patreon Membership
https://www.patreon.com/hybridministry

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

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🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

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🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//VIDIQ
https://vidiq.com/hybrid

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

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🕰️TIMECODES
00:00 4 Course Feast for Youth Workers
00:40 Appetize
02:21 Side-Dish
05:33 Main Course
06:46 Dessert
07:30 Mystery Course - 2x Growth Strategy

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TRANSCRIPT
00:00:00:00 - 00:00:23:17
Nick Clason | Hybrid Ministry
Thanksgiving's over. I got one more meal left for you. I have four courses of thankfulness that I am serving up right now, in every single one of them. As a free resource for you. The youth worker. From games to social media to small group material and calendars, and the one secret dish that is the exact strategy that I used to double my youth ministry in just under two years.

00:00:23:17 - 00:00:44:13
Nick Clason | Hybrid Ministry
And I will show you how you, if you stick around to the end of the episode, can unlock that template and start using it in your youth ministry this week. So before you crash on the couch, grab a four piece record. This one's for you. Welcome, everyone, to the Hybrid Ministry Show and Happy Thanksgiving! Well, hey everybody, welcome to another episode of the Hybrid Ministry Show.

00:00:44:13 - 00:01:14:13
Nick Clason | Hybrid Ministry
As always, I am your host, Nick Claussen. And happy Thanksgiving. At least that's the day that this episode drops. Whether you are watching it on actual Thursday of Thanksgiving or you are catching up after the holidays, we are glad that you are here. And I have four freebies that I am giving out today, so all of those are linked down below in the podcast or YouTube description, as well as one template that is going to change everything for your youth ministry if you fully lean in and adopt it.

00:01:14:13 - 00:01:38:14
Nick Clason | Hybrid Ministry
But let's go ahead and get started. The first freebie is actually nine freebies. It is nine free games. These are all different games that I, in my time as an author and a youth pastor, have created and submitted to download Youth Ministry. And many of them are a part of a series. And so, you know, if you are a download Youth Ministry member that you get store credit.

00:01:38:14 - 00:02:05:06
Nick Clason | Hybrid Ministry
And so if you like any of these, you can go back and you can grab some of them in the future with some of your store credit. And then I believe one of the games is actually a three part that I'm including. And so it's not exactly nine. It's like 12. So, head down to the description, down below in the podcast or in YouTube and check out my nine favorite free dim resources on the store.

00:02:05:06 - 00:02:31:28
Nick Clason | Hybrid Ministry
All given to you for free as just a way to say thank you. I'm thankful and I'm grateful for you as a subscriber, as a Patreon member, or as an email, newsletter, contributor. So we're excited to have you guys a part of the hybrid ministry universe. This next one here, I, I've honed over time, and I've been giving away a completely free e-book for as long as I can remember.

00:02:32:00 - 00:02:53:17
Nick Clason | Hybrid Ministry
I guess it's not as long as this show's been around. But then, probably a year and a half ago, I want to say, or two years ago, I was asked by my friend Derek Prescot, who is, one of the gatekeepers over at Download Youth Ministry. If I could provide a mystery item for the, the dim, member, downloads.

00:02:53:24 - 00:03:15:01
Nick Clason | Hybrid Ministry
And so I gave I made a refresh to my hybrid ministry e-book and my original e-book, my original like strategy for youth pastors was post, you know, two times a day or whatever. And I have content to support the ability for you to do that two times a day. And that's actually how much we still post on social media in our student context.

00:03:15:03 - 00:03:34:18
Nick Clason | Hybrid Ministry
But I've found over time as a coach, you pastors. And which, by the way, I do offer coaching. So you can check out that down below. Not free, but you can check it out. So part of this that is tends to be a little bit too much. And I'm also in like a free cohort right now. Also, Daire Pinker, the youth ministry leader cohort, fantastic free resource that I've partnered with.

00:03:34:21 - 00:03:55:05
Nick Clason | Hybrid Ministry
And I'm taking, some other youth workers or church communications people through a social media deep dive, cohort. And so, ten pieces of content is a lot because there's a lot on our plate. Not anymore. It's Thanksgiving, it's over. It's all gone. But there's a lot on our plate. Workwise. And so I've adjusted my e-book and now I'm giving this one away for free.

00:03:55:05 - 00:04:17:13
Nick Clason | Hybrid Ministry
And so this is my honed in once the complete guide to crush. So social media and youth ministry. If you downloaded any of my seasonal social media packs, this has been an included piece to that. Now I'm giving this away standalone for free. So if you're interested in that, or if you've downloaded my audiobook and now you want this one, this is probably the one I'm going to start pushing out here going forward.

00:04:17:15 - 00:04:50:21
Nick Clason | Hybrid Ministry
Three reasons for why you should do social media. The state of youth ministry, social media as it stands today via some informal data and some informal polls. And then what you should do in a simple three times per week posting schedule along and complete with different content ideas. And so one of the videos linked in this e-book will give you like 8 or 9 different styles of videos that you can start doing as well as, if you, our Patreon member, you know, that we talk about, every single week.

00:04:50:23 - 00:05:14:00
Nick Clason | Hybrid Ministry
Ways that you can get involved. And the seasonal social pack will also give you other templates and archetypes that you can use. So this is free down below in the description or in podcast. Go grab it if you want to, lean into social media and start crushing it in your youth ministry. More than just posting static standard Canva graphics, or the ones that you can download from free social media packs.

00:05:14:06 - 00:05:30:14
Nick Clason | Hybrid Ministry
As good as those are, and frankly, as better designed as those can be, those just aren't the things that perform very well on social media. So if you really want to crush it, you probably need to start creating and finding a way to create a little bit of custom content that highlights your name, your faces, and your people on your social media.

00:05:30:20 - 00:06:02:28
Nick Clason | Hybrid Ministry
And this e-book will tell you exactly how to go about doing that. The third gift, the third freebie that I'm giving away here is my 30 connections idea. This is a free small group. This is a free small group resource for your small group leaders and actually an episode linked right here. I went through and I toured our leader workroom, and this is a digital, thing, a digital download that we allow our, our people to have, in our leader website.

00:06:02:28 - 00:06:23:05
Nick Clason | Hybrid Ministry
And so it's 30 different ideas, like 30 different icebreaker ideas for small group leaders. And so myself and a couple former staff members and I put this together. And so like ten of the ideas or mine, ten of the ideas are there's ten of the ideas or someone else's. And then we compiled, we collaboratively edited, and then now we offer and give this away to our small group leaders.

00:06:23:05 - 00:06:45:22
Nick Clason | Hybrid Ministry
So there may be some like particular language is kind of like aimed at like small group leaders in my church and in my context. But this is really, really a good and fantastic resource that you can use. It's PDF. Go ahead, grab it and download it, print it, share it, whatever you to do and give it to your small group leaders and be a hero and save yourself tons and tons of time.

00:06:45:22 - 00:07:08:08
Nick Clason | Hybrid Ministry
And then the fourth, gift, the fourth course of this meal is my, calendar template. This is our, upcoming spring calendar shape and template and colors. And so you can take this, and then you can just add your own icons in your own text on top of it. And then you can get it printed on like a magnet, which is what I do, over on, place like sticker mule.

00:07:08:08 - 00:07:25:23
Nick Clason | Hybrid Ministry
Or you can just get it printed out on like cardstock or something big. Using something like Vistaprint or your own, you know, church's printer or whatever, you, whatever you choose to use. But all you gotta do is just put some text on top of this, some icons, maybe a QR code, and you are off to the races and it's fully customized to your context.

00:07:25:23 - 00:07:56:05
Nick Clason | Hybrid Ministry
But I've given you the backbone for it and the template, and hopefully you find it helpful. The last secret mystery dish that is included in all of this, right? This is my two X strategy. Youth ministry in three years, because we leaned in, we adopted this strategy. We've seen two x growth. Now, there are other factors I would imagine, beyond just this strategy, but baked into everything that we do, we are always trying to lean in and ask the question, like how can our youth ministry be more hybrid?

00:07:56:05 - 00:08:28:07
Nick Clason | Hybrid Ministry
And so this is my hybrid hero's $4 per month membership to you. Here's the truth. If you buy this out of your personal money, it is less than the cost of a Starbucks cup of coffee per month. $4 per month. Included in is all the freebies that I just gave. Like, those are for everyone. Those are all included over on my Patreon as well as it will unlock the seasonal social media pack, which is the exact strategy if you download that, you don't even have to try and create that strategy from scratch.

00:08:28:12 - 00:08:47:13
Nick Clason | Hybrid Ministry
You can just plug and play what I've provided. Now half of them are done for you, right? Which means like plug and play. Off you go. Those are the easy ones, but those aren't the as well performing ones. Those just keep your social media feed afloat. And they they, create a little bit of proof of life, like there's something going on here.

00:08:47:16 - 00:09:13:02
Nick Clason | Hybrid Ministry
The real key to this is the custom part of it, where your faces, your leaders, your students are filmed. And then you can edit them on any sort of editor, any sort of phone editor, and then you can get them posted to your social media. And in all of that, also over on my shop, as a bonus, is my social media checklist for creating a student ministry social media team.

00:09:13:08 - 00:09:44:07
Nick Clason | Hybrid Ministry
And you can, send students or adult volunteer leaders or recruit another staff person to take this over so that it's not on your plate. You're the brains behind it. You create the strategy, and then you deploy and enlist your volunteers. And if you put this $4 per month membership to your on your church card and call it, continuing development, it's only $48 over 12 months, and it gives you access to all of my social media packs, as well as a weekly bonus podcast where I.

00:09:44:07 - 00:10:02:10
Nick Clason | Hybrid Ministry
In just a minute, I'm going to click, stop on this video, and I'm going to go over and I'm going to record my weekly recap of what we did in our youth ministry and in our student ministry, how our hybrid ministry strategy is going, what we tried in our program, what went well, what we would scrap. And you can use that as your weekly debrief sounding board.

00:10:02:15 - 00:10:23:09
Nick Clason | Hybrid Ministry
It's only $4, per month, and it ends up being $48 for the year. And it would be incredibly helpful, for me if you jumped in on it. But I think it could also be incredibly helpful for you, because it will take care. It will literally pick up social media and take it completely off of your Thanksgiving plate, which in most cases is a bummer.

00:10:23:12 - 00:10:50:10
Nick Clason | Hybrid Ministry
But in this case, as it pertains to workload, it frees you up to do more teaching, to do more counseling, to have more meetings, to have more coffee with people in your church. And you can still look like a pro running social media in your student ministry, rooting for you as you're doing that. And guess what? Next episode linked right here on screen is where I unbox and unlock our Winter social pack that is going to release exactly a week from Thanksgiving.

00:10:50:10 - 00:11:03:04
Nick Clason | Hybrid Ministry
So if you're watching this on replay, it's already linked right here. For the rest of you, next Thursday is when the, Winter social pack drops. So can't wait for you to take advantage of that. But until next time. And as always, my friends, don't forget stay hybrid.

Episode 165: How to Build a Youth Social Media Team That You Don’t Have to Run

Nick Clason — Thu, 04 Sep 2025 05:00:00 -0500

Struggling to keep up with your youth group’s social media? In this episode, I’ll show you how to build a student-led social media team for your youth ministry—from recruiting Gen Z content creators to assigning creative roles like studio recruiter, sermon recap editors, and “man on the street” interviewers. Plus, I’ll show you how my Fall Social Media Pack (available on Patreon) gives you 3 months of done-for-you content your students can run without you lifting a finger.

//Social Team Checklist
https://www.patreon.com/posts/social-media-138081327?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

🍂 FALL SOCIAL MEDIA PACK
https://www.patreon.com/posts/fall-seasonal-137477671?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/165

*🦸 HYBRID HEROS GET THE PACK FOR FREE! *
https://www.patreon.com/hybridministry

FALL MASTERCLASS PLAYLIST
https://www.youtube.com/watch?v=8fsa_fgbYCE&list=PLngXlSr64YaLfP12NPWmpBzXoCcEsAyBF

//Fully Built out Studio
https://www.youtube.com/watch?v=yVT1xvh9-5k

//TRY OPUS
https://www.opus.pro/?via=a5d361

//100 BONUS IDEAS & TEMPLATE
https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

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🕰️TIMECODES
00:00 Student Social Team Framework
01:08 Why Students?
6:30 What we post
08:23 Studio Roles
11:43 On the Street Roles
13:46 The Power of the Social team
14:53 How I do no work
20:05 How you can do no work

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TRANSCRIPT

00:00:00:00 - 00:00:01:28
Nick Clason | Hybrid Ministry
You're tired. Apparently, your

00:00:01:28 - 00:00:02:10
Nick Clason | Hybrid Ministry
weekly

00:00:02:10 - 00:00:02:22
Nick Clason | Hybrid Ministry
message

00:00:02:22 - 00:00:03:29
Nick Clason | Hybrid Ministry
isn't writing itself.

00:00:03:29 - 00:00:04:13
Nick Clason | Hybrid Ministry
Senior

00:00:04:13 - 00:00:04:23
Nick Clason | Hybrid Ministry
pastors,

00:00:04:23 - 00:00:08:18
Nick Clason | Hybrid Ministry
who used to be youth pastors, continue to pitch you mid-tier

00:00:08:18 - 00:00:09:00
Nick Clason | Hybrid Ministry
ideas, and

00:00:09:00 - 00:00:09:12
Nick Clason | Hybrid Ministry
the finance

00:00:09:12 - 00:00:13:03
Nick Clason | Hybrid Ministry
team, they just won't get off your back for that missing pizza receipt.

00:00:13:03 - 00:00:20:13
Nick Clason | Hybrid Ministry
What in the world would you possibly have time to draft and dream up a fully student led social media team?

00:00:20:13 - 00:00:26:05
Nick Clason | Hybrid Ministry
Because of all of that and because of all these commitments, that's why your feed looks like this.

00:00:26:08 - 00:00:28:26
Nick Clason | Hybrid Ministry
What if the answer isn't more of you? But what

00:00:28:26 - 00:00:38:09
Nick Clason | Hybrid Ministry
if the answer is actually more then, because you, as a youth pastor are surrounded by the world's most capable content creator, they're called

00:00:38:09 - 00:00:49:07
Nick Clason | Hybrid Ministry
teenagers. I have, in my context, built, student led, and student completely run social media teams. And in this episode, I'm going to share with you

00:00:49:07 - 00:00:53:11
Nick Clason | Hybrid Ministry
how you can do that mistakes and means and all.

00:00:53:16 - 00:01:14:12
Nick Clason | Hybrid Ministry
And they're going to post things that are not only going to make your feed come to life, but also they'll never post something that's going to result in getting you fired, probably. Welcome to the Hybrid Ministry show. Well, hey everybody, welcome to the Hybrid Ministry show. If you and I haven't had a chance to meet you. My name is Nick Claussen.

00:01:14:13 - 00:01:39:20
Nick Clason | Hybrid Ministry
I am a 15 year youth ministry veteran who's been passionate about social media and digital and ushered into that an absolutely expedited pace in Covid and through Covid. And now, since Covid, I have built social media teams and social media, platforms that completely are self-sustainable. Now at this point, and in this episode, I am going to fully outline in detail for you all of that.

00:01:39:20 - 00:02:04:17
Nick Clason | Hybrid Ministry
Because here's the thing. In this, episode and on this podcast, I talk a lot about my hybrid ministry strategy. In fact, my entire hybrid strategy is linked down below. You can download it, you can use it, you can take it in that e-book. I recommend posting ten times per week. And I'm going to share with you the ten posts that I post per week in my current student ministry on social media.

00:02:04:17 - 00:02:31:02
Nick Clason | Hybrid Ministry
However, if you download my student or my fast seasonal social media pack, which is over on Patreon, the getting started version of that, social media strategy is actually only posting three times per week because I get it. Like youth ministries and youth pastors, they're busy. And so in this episode, what I want to outline for you is how to do that completely through your student volunteers.

00:02:31:02 - 00:02:51:28
Nick Clason | Hybrid Ministry
And so we're going to explain, the reason behind why you should pick students as part of your social media team. Also, what are some roles that you can recruit them into as you are creating and building a social media team? We'll talk about some roles for, students. If you're shooting in like a studio, we can talk about roles for students.

00:02:51:28 - 00:03:14:29
Nick Clason | Hybrid Ministry
If you are shooting some stuff on the street or like out and about in your space. Also, student ministry editors, which are honestly, in my opinion, the biggest life savers and time savers for me. And then finally, I'm going to give you, the opportunity to go grab a checklist of everything that you're going to need for these, for these roles and to build these teams.

00:03:14:29 - 00:03:31:03
Nick Clason | Hybrid Ministry
But first of all, let's take just a quick step back before we get into the nitty gritty. And then once again, there are chapters always listed down below in these episodes. So if you want to jump ahead, you can. But why students you got to understand their digital natives like this is their world. This is what they speak.

00:03:31:06 - 00:03:55:04
Nick Clason | Hybrid Ministry
I like this concept called hybrid, where we go from our in-person moment and we take our online presence and we find a way to blend the two. In fact, the entire playlist linked right here that we just went through for the fall kickoff event idea is all about leaning into your hybrid, from your event to the ongoing donut voting bracket, to the welcome guest, to creating and building a social team like the students.

00:03:55:04 - 00:04:15:15
Nick Clason | Hybrid Ministry
Blend that all the time. And while for adults, especially during Covid and us in ministry, we didn't love it, we were even maybe annoyed by it. But like, this is their world. This is their life. YouTube is huge right now. Students spend hours online on YouTube looking at and creating and consuming content. This is just a part of their world.

00:04:15:15 - 00:04:40:17
Nick Clason | Hybrid Ministry
And so, as we're trying to position ourselves as youth ministries and youth pastors to help spread the the news and message of Jesus, like we should use students to help give us that ability and help give us that chance to help spread and reach and make that message of Jesus known on the social media channels. Also, students are used to this like they're used to having an authentic social media voice.

00:04:40:17 - 00:05:07:03
Nick Clason | Hybrid Ministry
Like this is this is just like I said, they're digital natives. This is who they are. They value authenticity. Like, this is them. This is what they do. Right? There's also on your social media teams, there's a deep well of opportunities. For example, we had a student join last year and, the person who is overseeing the team, just like from a scheduling aspect of it, he looked at me and he's like, Nick, I don't have anywhere to put this person.

00:05:07:03 - 00:05:35:29
Nick Clason | Hybrid Ministry
And I was like, sure you do. And he goes, wait, what do you mean? I said, I don't know those like given those clapperboard, she's like, no, I was like, buy one and then have that person run the clapperboard. I was like, you can always invent opportunities to help make students feel like they're a doing something. But being that there is plenty of runway and avenue to enlist students for, and I'm going to share with you even how to build a team of editors so that you even have more above and beyond opportunities to, recruit people.

00:05:36:06 - 00:06:02:06
Nick Clason | Hybrid Ministry
And then, you know, the bonus in all of this is that, like, as they get into this, like, this gives them not only, like leadership experience, but also some opportunity to, like, be a disciple in this avenue of social media. Right? It may not be the most precise, it may not be the most theologically astute. It may not, you know, be the deepest or the the most, like, precision, and, you know, tightened up version of all this stuff.

00:06:02:06 - 00:06:29:11
Nick Clason | Hybrid Ministry
But like, they can learn how to influence their friends for and with the message of Jesus. So let's explore now, like, what exactly are some of the roles that we have instituted in our social media team? Let's take a look. So if you download my seasonal social media pack, you'll see that I recommend, two things transition videos and man on the Street videos.

00:06:29:11 - 00:06:51:19
Nick Clason | Hybrid Ministry
Those are things that are part of the custom for you section. And what the custom for you section is, is it's the section of my pack that makes it, your church specific because I do, I do give you some done for you stuff like Bible verses and, how to deal with anxiety, how to, you know, some like emoji guesses, some, some spiritual practice videos.

00:06:51:21 - 00:07:07:29
Nick Clason | Hybrid Ministry
Those are nameless, faceless. So any youth ministry can download those and use them. The custom for you section. What that does is it puts your people, your faces and your stamp on your social media, but that is going to require you to get out of camera, get out your phone, get out someone's phone and film some of these things.

00:07:07:29 - 00:07:31:18
Nick Clason | Hybrid Ministry
And so two of those are interview interview questions like man on the street style and transition style videos. Those are two staples of our social media strategy in our youth ministry. Every single Wednesday night, we are filming something and so we're but we're only filming one type of thing per week. So one week we're filming main on the street, and then maybe the next week we're filming transition style videos.

00:07:31:21 - 00:07:53:15
Nick Clason | Hybrid Ministry
I also include For you some bonus content of like topic ideas for either dress and or may seven question style videos. And so those are the others that we have on our monthly schedule. So man, on the street transition style videos, drafts, seven questions. Any given that you come into our youth ministry, we're doing one of those four things.

00:07:53:18 - 00:08:12:16
Nick Clason | Hybrid Ministry
And so, in the bonus section, the drafts are the seven questions. If you want to start doing some of those, we film those in like a fully, built out studio. I'll link the tour episode to our studio if you want to see our studio, what we've bought, how we outfitted it so that we can have multiple different sets in one, one room, one space.

00:08:12:16 - 00:08:36:22
Nick Clason | Hybrid Ministry
You can go check that out again. Link down below in the description. But here's some roles for for people in that, in that type of night, in that type of setting. So we record using podcast style microphones, which means we need to record into some sort of audio interface. So we plug it into like a Scarlett focus, eight eight and then that runs into like a computer, and then the computer is running like Adobe Audition.

00:08:36:22 - 00:08:57:22
Nick Clason | Hybrid Ministry
And so we have a person who sits there and runs audio. And so they literally do the thing like speeding, speeding, speeding. And so that person makes sure that the audio is actually rolling. And then they'll also put headphones on to ensure that they can hear what the people are saying and they can actually mix it. Do like a live mix using the Scarlett focus right.

00:08:57:24 - 00:09:18:01
Nick Clason | Hybrid Ministry
We'll also have someone running camera. And so they'll literally click the record button on the camera and then they'll click, you know, stop record. And for a while there, we had them clap in front of the camera. But like I said in the intro, we actually just, bought a clapperboard. And so either they can do it or if you have enough people, you can have a whole nother person do it.

00:09:18:03 - 00:09:37:08
Nick Clason | Hybrid Ministry
And the clapperboard that we bought is a dry erase. And so you can put like, you know, you can erase it and you can write like drafts, take four and then you can write the names of the people and that way if you could get them to spell their names for you, you're going to get their names on the edit spelled exactly right, which I think is really important.

00:09:37:15 - 00:10:01:28
Nick Clason | Hybrid Ministry
We also have a television screen, which sometimes for like our leader podcast, we have that on the actual camera and use it as like a presentation, if you will. But for these videos, we actually put it, off camera so that the contestants can see the slides because there's like scripts and stuff, like for example, the script that like for seven questions is, hey, the name of the game is seven questions if you want to play and close your eyes, the answer is going to be right here on the screen.

00:10:02:01 - 00:10:16:25
Nick Clason | Hybrid Ministry
The category is fill in the blank. It's hard sometimes. The sixth grader walks in. They want to be part of the social team. They want to be on in want to do the social challenge. And you tell them the script and they can't remember it. And so that TV right there really helps them, you know what I mean?

00:10:16:25 - 00:10:36:07
Nick Clason | Hybrid Ministry
Like, see what they're supposed to do. And then we'll also after that script, we'll just make a slide that says one and that's question one. And then two, three, four. And so that that screen also helps them like keep track of the questions. And then there's always some sort of like call to action at the end of every video like hey, comment below your answer or comment below, did you get it?

00:10:36:07 - 00:11:08:11
Nick Clason | Hybrid Ministry
Or you know, whatever. And those are just kind of like prompts so that someone doesn't have to speak them. Because when someone speaks them from off camera, you have to edit them later, which is not the end of the world. But again, it helps. And so you can have someone literally sitting there running slides. It's also helpful to have people recruiting because we're in our studio, students might not know that the social challenge is going on, or they might know now, at this point in our in our context, but they might not be like aware of it or looking for it or, you know, running towards it.

00:11:08:11 - 00:11:23:10
Nick Clason | Hybrid Ministry
And so you have people who are like, hey, you want to be in social challenge today? And then they'll bring them back to our studio and then they'll help, kind of like queue up a line. And then lastly, you can have a host, a person who is out in the hallway talking to the people, waiting, explaining to them what they're going to do when they get in there.

00:11:23:15 - 00:11:44:22
Nick Clason | Hybrid Ministry
And so you're going to want someone who's got some charisma on that. But, all of those are different roles that we have tried to implement and institute for our studio based social challenge nights. Now, there are those are drafts and seven questions. So that's two out of our four social, challenge, you know, scheduling nights. The other two are when we're out and about.

00:11:44:22 - 00:12:02:21
Nick Clason | Hybrid Ministry
So we grab a tripod, a camera and a microphone, and we hit the street and we don't go anywhere. But just like our student lobby. But we're out and about. We're more visible. So you don't quite need as many, like, hosts or anything like that. But you may need like a recruiter. You still need someone like, hey, you want to come be on social media tonight?

00:12:02:21 - 00:12:18:13
Nick Clason | Hybrid Ministry
You want to come here to some questions. And so they'll fold people in the queue up a line. They'll get them off to the side there. So that's another option or another role. Of course you're going to have your interviewer. So the person that's on camera that's asking the questions like, hey, would you rather this, would you rather that?

00:12:18:15 - 00:12:40:19
Nick Clason | Hybrid Ministry
And listen, all of these questions are included in my social media pack. And so what I recommend is that you batch record so that you ask 4 or 5 questions, and you ask 4 or 5 people the same 4 or 5 questions, and then boom, you have 4 or 5 different men on the street style videos. And so that interviewer there's asking the same person these, you know, 4 or 5 different questions.

00:12:40:21 - 00:13:04:14
Nick Clason | Hybrid Ministry
Obviously, you're also going to have a camera person. You're also going to have an audio person. And I like to have the audio person, plug the headphones directly into the camera and listen to make sure that they can hear, and that's not too loud. And, you know, if like, anything gets cut out, that they can make them go back and reshoot it with film it, you can have someone holding up like a sheet with the questions or even times we've rolled that TV out.

00:13:04:14 - 00:13:24:18
Nick Clason | Hybrid Ministry
Right? And so we've had a person there, managing that TV or running slides for that, you know, or whatever the case may be. And so those are all different ways and things that you can use for like man on the Street transition style videos are very similar, except for all you really are doing is like, you know, you get like a video of a kid who was riding a skateboard and they fell on the floor and they fell like in this certain position.

00:13:24:19 - 00:13:40:28
Nick Clason | Hybrid Ministry
So you tell someone, hey, lay like this, and then you give them some sort of script like, oh, that hurt. Make sure that you always have someone to help pick you up. We got that here at our church on Wednesday nights. See you at 630 or something. You know, something silly like that. Like it's kind of meant to be, you know, silly like that.

00:13:41:00 - 00:13:58:01
Nick Clason | Hybrid Ministry
Those are the two, like, on the night, jobs. And let me just tell you, like, once we started walking around with the camera, especially for, like, man on the street or, like, transition style videos, the kids came out of the woodwork in their interest level for it. We have, seven, I want to say different like serving teams for students.

00:13:58:01 - 00:14:25:27
Nick Clason | Hybrid Ministry
We have welcome team. We have cafe, we have tech team. We have social team, we have photography. We have worship. Maybe that's it. Oh no. And then we have our table leaders. That's probably like our highest, spiritual bar of of role. The team that people want to be on the most is the social team. And so we have, like, increased our engagement around student serving because the social team exists.

00:14:25:29 - 00:14:48:12
Nick Clason | Hybrid Ministry
But the real, in my opinion, this role right here, this next role, this is really like the role that has changed everything for me. It's the student editor. So I post ten pieces of content per week. And this is a genuine, real, true, authentic statement. I don't edit any of it okay. So let me let me walk you through, what I post.

00:14:48:14 - 00:15:07:18
Nick Clason | Hybrid Ministry
It's some of it's going to be similar to what you might get in the fall seasonal social media pack. Some of it is a little bit different. You can sprinkle in any of these ideas because I'm asking you in the seasonal social media pack to post three times per week. So if you like any of these ideas you got, you got margin to kind of add this and make it your own and bring your own flair.

00:15:07:20 - 00:15:27:12
Nick Clason | Hybrid Ministry
But I post like a meme Monday every single Monday morning that is just like a static carousel kind of based post. What we've done in our, our staff team is we created a Google Drive folder and we just say, hey, as you're scrolling social media, if you come across memes, save them and dump them in this folder.

00:15:27:12 - 00:15:46:18
Nick Clason | Hybrid Ministry
And so all I have to do on Monday is go grab them from that folder, pull them out. You know, I put ten out for carousel post and I post them, recently I've only started doing five because I've also started posting them over on the YouTube posts section, and they only allow five total, as opposed to Instagram, which now I believe allows like 20.

00:15:46:18 - 00:16:16:22
Nick Clason | Hybrid Ministry
So I wasn't posting, by the way, I wasn't posting to YouTube, but I had a kid who said, are you going to do me Monday anymore? And I was like, yeah. And he's like, on YouTube. And I was like, oh, so that made me, you know, kind of start doing it, on, on YouTube there. Additionally, I post three sermon recap clips, so like, what we do is we film our messages long form posted to YouTube, and then we edit them for YouTube with edits and captions and all the things.

00:16:16:24 - 00:16:42:28
Nick Clason | Hybrid Ministry
But before, we edit those or I'll have whoever is editing for me because I actually pay for an editor on these. I'll have them send me just a clean copy so they'll they'll compile it all together chronologically, and then they'll send me a copy without captions and without any of the, you know, B-roll or whatever. And I'll take those clean copies and I'll upload them into something like Open Source Pro, which, by the way, there's a link down below if you're interested in checking it out.

00:16:43:01 - 00:17:21:14
Nick Clason | Hybrid Ministry
It doesn't change anything for you, but it is a small, affiliate commission link for me, which would be incredibly helpful if that's something you want to try out. It makes my job so easy. I clips those up, and then we just download three of those and store them to post on three different days in our week. If you don't pre film like a long form message, then my foster seasonal social media pack, it gives you like devotional scripts that you can hold your phone and you can speak direct to camera on those, and it'll tell you exactly what to say and how to include it and that, that, that hits the same

00:17:21:14 - 00:17:40:05
Nick Clason | Hybrid Ministry
basic gist of what, a clip is meant to do where your Devo, clip, which isn't maybe tied to like a specific sermon or message, but it's still it's going to perform really well. I'm going to do a really good job for you on social media. So either one of those is fine, but it's some sort of spiritually charged content, right?

00:17:40:05 - 00:17:58:27
Nick Clason | Hybrid Ministry
Because some of these other things aren't spiritually charged content. And so your goal is you want to hook people, hook students, or hook your, your students friends with some of the goofy stuff so that you're showing up more and more in their algorithm. So that's why you also want to include some of these spiritual things so that they'll run across those as well.

00:17:58:27 - 00:18:17:28
Nick Clason | Hybrid Ministry
But the way I don't edit them is I use opus clip if you want to, you know, film something on your phone, that's fine. Then what I would recommend is handing over your phone to a student editor. Or if you pay for like a service like Adobe Premiere Pro, Final Cut Pro, DaVinci resolve, you can get them on a computer and they can edit that video for you.

00:18:17:28 - 00:18:36:25
Nick Clason | Hybrid Ministry
Or even if you don't want to do it, have a student film there and let them edit it, and they can use something like on their own phone, like cap cut, or even just something simple like the TikTok or Instagram Reels editor. Our four social challenge archetypes remember seven questions drafts, man on the Street, transition style videos, all edited by students.

00:18:36:25 - 00:18:58:19
Nick Clason | Hybrid Ministry
And right now I'm actually building like a tutorial. Because, like, I've trained students and it takes a lot of my time to get them up to speed, but I'm building tutorials now, where they're watching me edit one, and then they can go back and they can watch that as reference as they edit. And so now I'm able to recruit more students without any experience, and I'm having them do that on something like Adobe Premiere Pro.

00:18:58:25 - 00:19:14:21
Nick Clason | Hybrid Ministry
But I have had students in the past who have their own editing, kind of like chops. And I'll just send them a link from our Google Drive of like, like a seven questions and I'll say, hey, get this under a minute, add captions on the screen, add music, and send it back to me. And they do a great job and I'm fine with it being that way as well.

00:19:14:21 - 00:19:39:03
Nick Clason | Hybrid Ministry
So it doesn't have to be exactly like I'm doing it, or exactly in like, you know, my template, which, by the way, I have, seven questions and address template link down below. It's included in the for seasonal social media pack, or just in 100 bonus ideas for free listed down below in the description. Another video that we do is like, just like our Wednesday night recap, which is a very simple collage style video.

00:19:39:05 - 00:19:57:12
Nick Clason | Hybrid Ministry
I walk around with my phone and I get anywhere from like 5 to 7 second clips. Put that in TikTok, it does auto cut for me and boom are done. And then the last remaining of my ten is one of my four seasonal social media packs. Either a verse, a spiritual practice video, a how to carousel or an emoji phraseology guesting.

00:19:57:12 - 00:20:21:13
Nick Clason | Hybrid Ministry
And again, all of those are going to be included in my fast seasonal social media pack, which, by the way, if you didn't know, is 1799. However, I have a bonus Patreon podcast for $4 a month where I not only give you everything in my store for free so that includes this pack, but also I, recap what we did from a creative programing standpoint and from social media.

00:20:21:13 - 00:20:48:21
Nick Clason | Hybrid Ministry
From a social media standpoint. The previous week in student ministry. Think of it as like your weekly, debrief meeting with, like, you know, a trusted friend. And if I were you, that's $4 a month. You can charge at times $1,248 to like, professional development or your student ministries budget in that way. But what I'm going to do is I'm going to include a checklist for you of roles, of things to do, of what to film all of that.

00:20:48:21 - 00:21:16:03
Nick Clason | Hybrid Ministry
That's over on my Patreon. Once again, that will come with a nominal fee because Patreon doesn't let me give it away for free. However, if you are a hybrid hero, you get that checklist that costs you $0 included in your $4 per month membership Hybrid Heroes tier. This is how we do it. This is how I have handed all of this off, and I don't lift a finger any more for capturing, editing, or creating any of our social media content.

00:21:16:03 - 00:21:38:08
Nick Clason | Hybrid Ministry
You two can build a robust, student led, student driven social media team and social media feed. All you gotta do is start leaning in. Some of the students that God has gifted and and given to you in your context. I'm rooting for you. Don't ever hesitate to reach out. I got the pick my brain. Link down below in my, description.

00:21:38:08 - 00:21:50:29
Nick Clason | Hybrid Ministry
If there's something that can help you get this up off the ground. But until next time. And as always, my friends, don't forget. Stay hybrid.

Episode 164: 🚀 Fall Social Media Pack: Stop Guessing. Start Posting.

Nick Clason — Thu, 28 Aug 2025 15:00:00 -0500

Struggling to keep up with youth ministry social media this fall? In this episode of the Hybrid Ministry Show, Nick Clason unveils the Fall Social Media Pack—a done-for-you, but also fully customizable content calendar built to align with your fall kickoff event, guest strategy, YouTube channel, and in-person ministry, saving you hours every week. Learn how to post your way to better engagement on Instagram, TikTok, Reels, and YouTube Shorts, while bridging the gap between digital discipleship and real-life impact in your church!

🍂 FALL SOCIAL MEDIA PACK
https://www.patreon.com/posts/fall-seasonal-137477671?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut
DYM: https://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.html

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/164

*🦸 HYBRID HEROS GET THE PACK FOR FREE! *
https://www.patreon.com/hybridministry

FALL MASTERCLASS PLAYLIST
https://www.youtube.com/watch?v=8fsa_fgbYCE&list=PLngXlSr64YaLfP12NPWmpBzXoCcEsAyBF

COLEADER CURRICULUM
(Use code HybridMinistry10 for 10% off)
https://www.coleader.co

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 Fall is here!
00:14 Time to Finish Strong
03:38 Unboxing the Fall Social Pack
08:58 How to Build your Social Media to Actually last!

--------------
TRANSCRIPT
00:00:00:05 - 00:00:34:02
Nick Clason | Hybrid Ministry
Fall is here. So stop scrambling to post every single Wednesday on your social media because I've already built your social media plan. Just copy paste it. Post it. Welcome to the Hybrid Ministry show. Welcome, everyone, to the Hybrid Ministry show. And today it's finally here. It is launch day this fall. Seasonal social media packs, similar to the summer one that I had running all summer long, is exactly what you need for your youth ministry social media.

00:00:34:03 - 00:01:00:11
Nick Clason | Hybrid Ministry
It is a blend of custom and done for you, content that you can pair together and best of all. If you've been following along in this fall, a masterclass for your kickoff event. If you did The World's Greatest Donut, if you did the bracket, then students are now locked into your social media. That entire playlist is linked right here at the top of the screen or in the show notes down below if you're listening on your podcast.

00:01:00:16 - 00:01:35:01
Nick Clason | Hybrid Ministry
And so if your students are locked in to your social media now because they've been voting and discovering and determining what the world's greatest donut is in your context and in your student ministry, well, then, now you want to continue to to lean in to what's going on on your social media and like, don't forget that. Like if you also used our welcome box strategy and our magnetic calendar and like they open that box and they scan that QR code in there on your YouTube channel, like students are seeing your content on their algorithm.

00:01:35:01 - 00:01:55:21
Nick Clason | Hybrid Ministry
And so therefore you need to keep feeding that algorithm. Unfortunately for social media, you have to continue to keep feeding it in order for it to like be successful. But fortunately for you, I have just created a seasonal three months worth of content so you don't have to reinvent the wheel. All you got to do is download this pack.

00:01:55:22 - 00:02:14:13
Nick Clason | Hybrid Ministry
It's less than $20 or better yet, become a Patreon member for $4 a month, which, if you add that up for three months, is $12 and you get the pack for free as a part of your membership and bonus podcast every single Monday morning, you can use that to continue to add to your feed while you're doing that.

00:02:14:13 - 00:02:34:08
Nick Clason | Hybrid Ministry
And the social media pack is taking care of it over here. You get to go over here and deal with all the things that you have to do for fall. You have to start locking in your curriculum, which I would recommend co-leader, by the way, and you can use hybrid ministry ten for 10% off that, or you have to like build your calendar, you have to build your budget, you have to recruit new volunteers.

00:02:34:08 - 00:02:58:05
Nick Clason | Hybrid Ministry
And so, you know, like, you got this thing over here that's gnawing at you. You know, you should do it. You know, it's important. Maybe you don't, but, like, trust me, it's important. And so my pack will help take care of that. It will give you content that you can continue to post and keep that thing active. And the best thing is that when you typically download a pack, it's not very custom to you and your ministry, right?

00:02:58:07 - 00:03:23:12
Nick Clason | Hybrid Ministry
When you download a pack, more often than not it's a bunch of like static and stock graphics, and we have a few of the like done for you that like, isn't tied to your context or your ministry at all. But we also have a whole section where it will be you or your students or your volunteers, your faces that people know, love and will recognize and that will help make your social media feed feel custom and personal, which is the entire goal.

00:03:23:12 - 00:03:54:17
Nick Clason | Hybrid Ministry
So without any further ado, what I want to do is I want to unbox this a little bit. And so in the next section, let's look at what is included. If you choose to, jump into the full seasonal social media pack. So if you are watching here on YouTube, you are seeing my screen. And so if you download the, fall seasonal social media pack from Patreon, you are going to get a folder that looks like this.

00:03:54:23 - 00:04:16:27
Nick Clason | Hybrid Ministry
And so it says start here Hybrid Strategy Guide and then custom for you and then done for you. So in the start here PDF, it just explains what's going on with the seasonal social media pack three months of custom fall related youth ministry, social media. Just as a reminder, Patreon members for four hours a month, you get this package included in your membership.

00:04:16:27 - 00:04:41:10
Nick Clason | Hybrid Ministry
So consider signing up that now up to $48 a year, and you'll get four seasonal social media packs along with a bonus podcast every single Monday morning. But like I said, it's completely either done for you. It's either a section of done for You, which is just download, plug and play or custom for you. It's got some recommendations here of like maybe some microphones that you might want to consider investing in.

00:04:41:12 - 00:04:59:20
Nick Clason | Hybrid Ministry
Like this one right here, for example, I just want to point out like this one, I mean, like, oh, here we go. Opened up. This one is 789. So like, it really is very, very like affordable and very, very cheap. Obviously it's not going to be incredibly, you know, high quality, but it will still get the job done.

00:04:59:22 - 00:05:19:26
Nick Clason | Hybrid Ministry
And then right here, is your recommended posts per week. Okay. And so you look here, it's like September 1st and you got like your spiritual practice posts, your emoji posts, your Bible trivia posts. Okay. Or if you want to build your own calendar, you can do it down here, in this blank section of the schedule.

00:05:19:29 - 00:05:45:11
Nick Clason | Hybrid Ministry
Furthermore, this right here explains kind of like the strategy that I'm attempting to get you to, to participate in. So, like, why social media? Why vertical video, and all these things. This actually is available as one of the member downloads from but a year ago over on Download Youth Ministry. But I'm just including it here so that you can kind of like see and understand like the strategy and like and what I'm saying here.

00:05:45:11 - 00:06:12:25
Nick Clason | Hybrid Ministry
And then let's look at the Dunphy section first. There are five Bible verse real videos. So, here's, you know, a bunch of different, like, verses you can post those super quick, super easy. Here's some like emoji, back to school, kind of like guessing themed, ones that you can post super again, super quick, super easy. Here are some spiritual practice videos Bible memorization, study praise.

00:06:12:27 - 00:06:33:17
Nick Clason | Hybrid Ministry
You know, share. You know, pray for a friend. And then, take the next 60s to sit in silence. And then finally, these are like some curso based videos. So, like, what do you do if you're feeling lonely? What do you do if you're feeling sad? And what do you do if you're feeling insecure? So like, those are all very simple.

00:06:33:19 - 00:06:57:15
Nick Clason | Hybrid Ministry
Like I said, download done for you. And then over here, these are the custom ones. Right? So every single one of the custom folders gives you some instructions how to do it, what to do. These are some Bible trivia, questions. So it's got five different rounds of five different posts that you can do Bible trivia. You can either hop on screen and do it, or better yet, hand it to a student and let them do it.

00:06:57:15 - 00:07:15:29
Nick Clason | Hybrid Ministry
And then I also give you some graphics that you can use, to just overlay it, and you can build that in like a cap cut editor or a TikTok editor. And once again, have your students do it. Here are some, like recap or like devotional type videos. They're like, you're going to be your spiritually charged pieces of content.

00:07:16:01 - 00:07:32:28
Nick Clason | Hybrid Ministry
Again, you can hop on camera or you can hit to student and all of these, right? I have five script ideas right here that you can use. And it's got editing notes and all the things like that. If you have like a long form version of your message, you can use link in the description, something like an opus stock pro, to clip that up.

00:07:32:28 - 00:07:50:08
Nick Clason | Hybrid Ministry
And you can also just post that and then kind of like skip this little, folder section altogether. These are some men on the street. Would you rather fall based questions? So here's again some instructions on how to do it, what those are. And I created overlays. So all you gotta do is just go around, ask a handful of students using one of those microphones that you bought.

00:07:50:11 - 00:08:10:07
Nick Clason | Hybrid Ministry
Would you rather wear an itchy sweater or continually have leaves in your pocket? Would you rather be lost in a corn maze or smashed your perfectly carved pumpkin? Would you rather have, to eat leftovers for a month or risk every lawn in your neighborhood? Right. And so you see how like, those, those are great. And then finally, here are some transition invites, our videos.

00:08:10:07 - 00:08:39:20
Nick Clason | Hybrid Ministry
So I give you the beginning of a video and then you overlay that right here and like, boom, you have one of your students pop in and, they say, hey, you should come to youth group, like, Wednesday night. What time? All that type of stuff. And I give you five of those. And so these all are the custom sections of your, of your social media strategy because a, a completely done for you is going to rob your social media feed of you.

00:08:39:22 - 00:08:59:18
Nick Clason | Hybrid Ministry
And I don't want to do that. And so this is about as easy as we can make it so that like it still has you in it, but it's still also like not that much work. You can clear this bar. And like I said, we can get your students up to speed on this, which is what we're going to talk about in the next section of the video.

00:08:59:20 - 00:09:39:21
Nick Clason | Hybrid Ministry
So remember, while we're trying to increase social media engagement on your feed, the ultimate goal in all of this is not just social media engagement, but hopefully life change in the in the life of your teenagers and of your students. And so hopefully, the more that they engage with you on social, it's also going to mean the more that they're going to engage with you in person, which is really like the impetus for this entire hybrid strategy online, which is where a lot of students are spending their time and their lives paired with your in-person moment, so that together you can create a solid hybrid environment, one that, like your students, they're they're stepping back

00:09:39:21 - 00:10:09:11
Nick Clason | Hybrid Ministry
and forth in between those two worlds constantly. They live in that sweet spot called hybrid. And this social pact helps bridge that gap between those two different, sometimes seemingly opposing sides of the ministry aisle. And so I want to encourage you to continue to lean into it. And best yet, the best way that I have discovered to keep this ongoing, sustainable strategy, because I want to point out, I'm encouraging you to post three times per week.

00:10:09:11 - 00:10:41:20
Nick Clason | Hybrid Ministry
In my context, we post ten times per week. The only way that I'm getting ten posts done per week is by creating and leaning into a fully student run, an LED social media team, and I am going to detail and outline every single step of that in the very next episode, so that you can build that for yourself so that you can pass that off and you can teach your students very simply how to become influencers in their faith, not just online, but in their faith.

00:10:41:23 - 00:10:55:29
Nick Clason | Hybrid Ministry
That episode is going to be the link to right here on screen. Go ahead and tap that. Head over to that video and we will see you in episode 165 for building your own social team. But until next time, and as always, my friends, do not forget to stay hybrid.

Episode 163: Event Evaluation that WORKS! How to Actually Improve Your Youth Ministry

Nick Clason — Thu, 21 Aug 2025 05:00:00 -0500

In this episode of the Hybrid Ministry Show, we’re unpacking a proven event evaluation strategy for youth ministry that will help you actually improve your events instead of just surviving them. Learn how to run a productive post-event debrief using a 3-question framework that works for digital and in-person debrief meetings alike. Plus, get access to a sample evaluation form, hear a big announcement, and upgrade your fall youth ministry strategy with intentional feedback tools.

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/163

☀️ SUMMER SOCIAL MEDIA PACK
https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=productshare_creator&utm_content=join_link

*🦸 HYBRID HEROS GET THE PACK FOR FREE! *
https://www.patreon.com/hybridministry

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 Post Event Debriefs
00:25 Your Complete Fall Strategy Session
01:33 Proven Debrief Strategy
04:02 This Strategy was GENIUS!!
07:22 Your Fall Social Media Strategy is HERE!

--------------
TRANSCRIPT
00:00:00:00 - 00:00:06:12
Nick Clason | Hybrid Ministry
Post-event debriefs can feel like a roast session if we're not careful. That's why I recommend this

00:00:06:12 - 00:00:19:29
Nick Clason | Hybrid Ministry
proven three part strategy for evaluating and making sure that your events not only get the proper evaluation that they deserve, but are even better on into the future

00:00:19:29 - 00:00:26:00
Nick Clason | Hybrid Ministry
for your next year's event. Welcome, my friends, to the Hybrid Minister show.

00:00:26:00 - 00:00:29:06
Nick Clason | Hybrid Ministry
Well, hey everybody, welcome to the Hybrid Minister Show.

00:00:29:07 - 00:00:57:10
Nick Clason | Hybrid Ministry
I am your host, Nicolas. And in this episode, episode 163. If you want to head to the show notes with transcripts. Hybrid Ministry dot xyzzy slash 163. That would be incredible. And a subscribe while you there would also just do us wonders. But if you have been following along here on YouTube, we are in a playlist for your complete fall like strategy guide and strategy session for, not only your upcoming fall outreach event.

00:00:57:12 - 00:01:22:29
Nick Clason | Hybrid Ministry
How we run outreach events. And it's all kind of been centered around like some principles for like, fall outreach and fall launches. But if you're looking for one, and one of my favorite kind of strategies is a, month long, ongoing, like, bracket style event, and I'm giving one away or I'm giving away an event guide, to one of my products over on download this ministry called the World's Greatest Donut Bracket Event.

00:01:23:01 - 00:01:42:05
Nick Clason | Hybrid Ministry
We've been walking through what those nights look like, how to include and incorporate free time, how to welcome your new guests. But now that all the dust has settled, now that all of the donut madness is over, you're ready to evaluate your event. So whether you're evaluating this particular event or just any of your fall events, this is my proven three part strategy and framework.

00:01:42:05 - 00:02:06:12
Nick Clason | Hybrid Ministry
And I mean, I'm just going to be honest, like you've maybe heard this before. It's not unique or original to me. I've I've used it in a couple of last churches that I've worked in. But there's a few kind of like tweaks and adaptations to it. And so you might have heard this, but the first, you know, the first question worth asking in an event evaluation debrief is what went right, like, let's celebrate the wins straight out of the gate.

00:02:06:12 - 00:02:26:05
Nick Clason | Hybrid Ministry
Like, what were the wins? What were the good things? And kind of go that route. The next question that I like to do and, you know, one of the church that I worked at, we call these questions the for hopefuls, but I like to combine these next two. And so that's why it's only three, three questions because I think these two, are cousins of one another.

00:02:26:05 - 00:02:46:15
Nick Clason | Hybrid Ministry
Right. And so, I like this one of, like the broken what was broken slash confusing. So, broken and confusing can kind of get, like I said, close to one another when you're kind of passing them out, you're like, oh, is this one broken? I'm not sure if that thing, that QR code was broken or if it was just confusing.

00:02:46:15 - 00:03:04:09
Nick Clason | Hybrid Ministry
Right. And and maybe the Q QR code was actually broken, or maybe students just don't know what they're doing, and it made it confusing. And that's kind of how I found that question to kind of land. And so just sticking those two together really like will help you in this question right here. Here's the thing I want to encourage you, don't make this personal.

00:03:04:09 - 00:03:35:01
Nick Clason | Hybrid Ministry
Don't take these things personal, but really like lean into these right here because this is how and this is where, and this is when and how and why you can make this event even better next year when you pull this thing together. Right. Like, this event becomes so much better when you take care of the broken and the confusing parts and you can really turn around, you can optimize, your next event or your next year's event or, some elements of this event that you're going to bring to, like the next Wednesday night, whatever the case might be like, but this is your chance to optimize it.

00:03:35:01 - 00:03:53:11
Nick Clason | Hybrid Ministry
Perfect. It really kind of like hone it in. And then finally, this last question, what was missing? And so it could be like, you know, while we were in the middle of the event, I thought it would have been great if we had this. We didn't think of it ahead of time. But let's next year, let's let's kind of plan to make this happen now a couple different ways that you can handle debriefs.

00:03:53:11 - 00:04:11:00
Nick Clason | Hybrid Ministry
And I think probably the most common is just like an in person. Right. Like you get together, you talk about it with your team and you, you know, take notes and you go off to the next one. And for major events like big events like this ones you spend maybe a lot of budget money on, I would recommend doing some sort of like in-person debrief.

00:04:11:00 - 00:04:30:21
Nick Clason | Hybrid Ministry
However, if you're debriefing every single event, you're never not debriefing because let's just be honest, like, if you meet once a week in youth ministry, there's always one time a week we got to get together and get a debrief. And then if you're meeting twice a week, say Wednesday night and Sunday morning, you're also getting together another time to kind of look back at Sunday morning.

00:04:30:28 - 00:04:54:20
Nick Clason | Hybrid Ministry
And what if you're meeting Sunday night then now you're meeting three different times for three different evaluations. And so it can become a lot and it can become a lot of meetings. And sometimes it's just like, man, we just got work to do. Right. And so, one of the things that my boss, has instituted is we use base camp, and he instituted this idea, and he just cause, our debriefs sometimes, we keep them all digital.

00:04:54:21 - 00:05:19:17
Nick Clason | Hybrid Ministry
So it's a digital debrief. We go into base camp, into the the message board there, and he'll ask three different questions. Sometimes he'll ask, right, right. Wrong, broken, confused. Like all that. But other times he'll throw in, like a curveball or, you know, like, and I think like this question, for example, is a good example of like, missing, you know, but he'll be like, what's one thing that we could have done to really take this event over the top?

00:05:19:19 - 00:05:35:20
Nick Clason | Hybrid Ministry
And so it just get your brain thinking in a little bit of a different category, though, it is probably like an answer to the missing question. But it's framed really well. That makes you like, think in a different kind of way, you know what I'm saying? So but what we'll do then is everyone on the team has to complete that digital debrief comment done when they're done.

00:05:35:22 - 00:05:51:17
Nick Clason | Hybrid Ministry
And then, he'll take those and he'll, he'll archive the, the plan. So it's out of our, like, base camp. But then next year, as we're getting ready to pull that back together, he'll, he'll go grab those archive notes. Because who in the world can remember what we did a year ago, let alone a month ago?

00:05:51:17 - 00:06:16:14
Nick Clason | Hybrid Ministry
All right, take those archive notes and add them to the upcoming plan. So then, when the upcoming plan is coming, we look back and say, what did we say last year? And like a great example of this is like at summer camp, people said like last, like not the most recent summer camp we did, but the one from the summer last summer, people said something small like, hey, we should have a lost and found, or we should have more trash cans.

00:06:16:16 - 00:06:33:07
Nick Clason | Hybrid Ministry
And so, you know, a week or two before we went, really? Hey, let's let's look back at that. Those debrief notes were like, oh, yeah, that's right. The lost and found in the trash cans. We pull those together quick. There are small things we were going to completely forget to do them, because we were so focused on all the other kind of like things and elements of camp.

00:06:33:14 - 00:06:51:26
Nick Clason | Hybrid Ministry
But we looked back at our debrief notes and those two little small things like, really help. Like I said, kind of like May made the difference, right? And so however you choose to do it, one of the words that my boss always kind of used was, we need a place to memorialize these thoughts, right? So like we say them, write them down for us.

00:06:51:26 - 00:07:21:06
Nick Clason | Hybrid Ministry
It's base camp. You can use whatever kind of project management tool or software that you want to do and go ahead and take that to the races, but you should use these right? Broken slash confusing and missing. Use them in your next event evaluation. And here's the thing. If you go ahead and download my donate, event guide, come back to this episode or check this episode out right after your event is over so that you can really, truly lean in to, these questions and make your event as good as it can be, on and off into the future.

00:07:21:06 - 00:07:38:22
Nick Clason | Hybrid Ministry
Now, here's the thing. All of this has been ramping up. This is a this has been focused on one night, right? One night of like a big event, one night of like bring your friends. And you know, we talked about in the first episode, but the the spiritual CPR strategy. So cultivate and then plant and then reap. That's a cultivate event.

00:07:38:22 - 00:08:06:18
Nick Clason | Hybrid Ministry
That's a cultivate night. How do you then carry on that momentum on into the next coming weeks? One of the elements, one of the small slivers component, but one that I really think has been super huge in our student ministry around, reaching, frankly, reaching more students, and reaching more lost students in an effort to be, both like planting seeds of like, spirituality as well as just like having fun is, is through using, the means of social media.

00:08:06:18 - 00:08:26:08
Nick Clason | Hybrid Ministry
And so obviously, here I am. It's a hybrid ministry podcast. You probably saw that one coming, but that's been a hugely beneficial and hugely big piece in our overall strategy. And it's become one of our primary evangelism mechanisms. And next week I am dropping the fall seasonal social media pack. Now here's how this is going to work next Thursday.

00:08:26:08 - 00:08:47:29
Nick Clason | Hybrid Ministry
If you're subscribed, you're going to get it as soon as it drops. It's over on my Patreon. So is Patreon.com slash hybrid ministry. And over there there is a tier of podcast, a bonus weekly podcast where I'm just detailing an outline, all of my events, and all of our Wednesday nights, our programing, what's going well, what we're doing on social media, moves are making changes that we got going on.

00:08:47:29 - 00:09:03:13
Nick Clason | Hybrid Ministry
Here's the thing. This week at time of of filming that one, this episode drops. So at time of filming, my boss actually just submitted his resignation. So I'm actually stepping into a new role and I'm stepping into a new seat. And so I'm going to have the opportunity to share some of that with you. And I'm really excited.

00:09:03:13 - 00:09:34:06
Nick Clason | Hybrid Ministry
But that podcast that patrons hear is $4 per month. Now, here's the thing. The seasonal social media pack is like 1799, and it is meant to last for three months. So if you do the math, you actually come out ahead on the, on the tier. And so what I would recommend right now, if you're listening to this week leading into launch, go over to Patreon, give me the $4 per month, getting in on that tier, and then you will get everything in the store, not just this upcoming seasonal pack, but you can grab the summer pack.

00:09:34:13 - 00:10:02:02
Nick Clason | Hybrid Ministry
And then, on Thursday, you can grab the fall pack, and there's actually a free week trial there, for you to check it out. So click the link down below. Become what we call a hybrid hero at that $4 per month tier. So excited to do that. And we're going to be dropping not only that pack next week and kind of walking through what that is, but then we're also going to start looking at how can you build and create a social media team within the the gathering in your in your context as is, that's fully and completely run by teenagers?

00:10:02:02 - 00:10:19:10
Nick Clason | Hybrid Ministry
I'm going to walk you how we did it and how you can do it in your youth ministry to reach students, but also create momentum for your students that are attending your church in person as well. So once again, thank you guys so much for being here. I hope you found this episode helpful. If you did like it, subscribe, share with the friend.

00:10:19:10 - 00:10:23:15
Nick Clason | Hybrid Ministry
But until next time and as always, don't forget to stay hybrid.

Episode 153: What I Posted This Week Using My Summer Content Pack

Nick Clason — Thu, 12 Jun 2025 05:00:00 -0500

I didn’t make anything new this week. I literally just hit post. Let me show you exactly what I shared using my Summer Content Pack—and how it performed.
Plus two bonus pieces of content that were the true all-stars at the end of this video!

*🦸 HYBRID HEROS GET IT FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/153

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
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📋 "PICK NICK'S BRAIN" Coaching Call
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BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 I didn't make anything new this week!
00:29 Post #1
01:13 Post #2
02:18 Post #3
03:05 When a post doesn't perform…
04:34 Easy Summer Social Media Strategy
06:06 Post #4
07:16 Bonus Post: 7 Questions
07:55 Bonus Post #2: Drafts
08:37 The Power of Variety

--------------
TRANSCRIPT
00:00:00:00 - 00:00:02:10
Nick Clason | Hybrid Ministry
I didn't make anything new this week.

00:00:02:10 - 00:00:06:29
Nick Clason | Hybrid Ministry
I downloaded, I posted, or I used the scripts included.

00:00:06:29 - 00:00:15:02
Nick Clason | Hybrid Ministry
I'm going to show you exactly what I use out of my summer social Media content pack, as well as let you know how it performed,

00:00:15:02 - 00:00:17:08
Nick Clason | Hybrid Ministry
plus two bonus

00:00:17:08 - 00:00:23:08
Nick Clason | Hybrid Ministry
pieces of content that are also included in the pack. And I'm gonna let you know how those perform as well.

00:00:23:08 - 00:00:28:17
Nick Clason | Hybrid Ministry
They were really the all stars of the week. Welcome, my friends, to the Hybrid Ministry show.

00:00:28:17 - 00:00:44:11
Nick Clason | Hybrid Ministry
All right, so first up, we have the what to do if archetype. This is included in the done for you section of the Summer social media pack. And this particular post if you're watching here on screen, which is why you should definitely be subscribe to our YouTube channel.

00:00:44:11 - 00:01:03:15
Nick Clason | Hybrid Ministry
So you can see some of this stuff is because, this one says what to do if you're feeling anxious. We had a lot of great engagement on this, including some shares. One of our leaders shared the whole carousel to her Instagram story. Why? Because it's relevant to what people are going through. And so here's what's so cool on Instagram, we had

00:01:03:15 - 00:01:08:13
Nick Clason | Hybrid Ministry
483 people view the post, 13 likes, five shares.

00:01:08:13 - 00:01:09:08
Nick Clason | Hybrid Ministry
And then over on

00:01:09:08 - 00:01:13:12
Nick Clason | Hybrid Ministry
TikTok we had 151 views with 12 likes.

00:01:13:12 - 00:01:29:12
Nick Clason | Hybrid Ministry
The second post type that you're going to see is the Devo style clip. Now this one is included in the custom for use section, where I've included scripts and graphics and templates, and depending on what that type of post is. But this particular one, I use one of the scripts that I've included.

00:01:29:14 - 00:01:52:13
Nick Clason | Hybrid Ministry
And so I shot this 1 in 1 take. You'll notice I'm going to cut off because I'm just getting ready to play pickup basketball on Tuesday morning of, before staff meeting this week. And so I just still had that outfit on. I grab my phone selfie style video, low pressure sitting in my office, and then I use this script, like I said, included in the social media pack, and I think it landed perfectly.

00:01:52:13 - 00:01:56:00
Nick Clason | Hybrid Ministry
But best of all, again, if you're watching here on YouTube, check this thing out.

00:01:56:00 - 00:02:06:24
Nick Clason | Hybrid Ministry
I edited this whole thing in the TikTok TikTok video. TikTok was that TikTok video editor at man, and it looks so professional.

00:02:06:24 - 00:02:10:21
Nick Clason | Hybrid Ministry
And here's how it performed on Instagram. We got 179 views, ten likes,

00:02:10:21 - 00:02:18:17
Nick Clason | Hybrid Ministry
YouTube, 895 views, four likes and then TikTok 535 views and 55 likes.

00:02:18:17 - 00:02:40:21
Nick Clason | Hybrid Ministry
Post three is another one of the custom for you. This is the transition hook style video, so this one is a vertical piece of content where I include the start of the video and then here at the very end, it cuts to one of our, students in our ministry that's actually, acting out the rest of it, where he then stands up and he talks to people about God.

00:02:40:27 - 00:02:52:07
Nick Clason | Hybrid Ministry
And, sometimes we invite people to church. Sometimes we invite people to events to Sunday morning to Wednesday night, or we just simply talk about the importance of leaning in to God and trusting him. But what I want you to see here is look at this on

00:02:52:07 - 00:02:55:01
Nick Clason | Hybrid Ministry
Instagram. 427 views, 16 likes

00:02:55:01 - 00:02:59:13
Nick Clason | Hybrid Ministry
YouTube 1686 views 16 likes. Check this one out

00:02:59:13 - 00:03:03:13
Nick Clason | Hybrid Ministry
TikTok only 50 views zero likes.

00:03:03:13 - 00:03:03:23
Nick Clason | Hybrid Ministry
Now I want to

00:03:03:23 - 00:03:20:13
Nick Clason | Hybrid Ministry
stop here and talk for a second. What do you do when you experience a post like this? My guess is, you've done something like this before. You've tried something before, you've tried your hand at social media, and you've gotten a post like this one, right? Here's the thing. Just like basketball, many of you know I'm a huge basketball fan.

00:03:20:13 - 00:03:41:26
Nick Clason | Hybrid Ministry
Just like basketball, you have to trust the process. Sometimes you guard your kids to the best of your ability. And here is where we do turn around. Three pointer at the end of the shot clock and it goes in. But all you can do is control what you can control, get in position, practice and use and do the fundamentals and just continue to execute.

00:03:41:29 - 00:04:00:29
Nick Clason | Hybrid Ministry
Sometimes it goes well for you and other times not so well. But the fact of the matter is you just got to keep showing up. And that's really the game with social media. And that's what makes it so hard. I think a lot of times for youth pastors is to continue to show up when you experience less than, you know, less than encouraging results.

00:04:00:29 - 00:04:19:16
Nick Clason | Hybrid Ministry
Kind of like this one, right? And you'll notice this is a clunker, but it's a clunker on TikTok. And that's why I recommend diversifying the platforms that you use. I have analytics from YouTube. I have analytics from Instagram, and I like how both of those performed, even though on TikTok it didn't quite perform how I want it to.

00:04:19:16 - 00:04:33:28
Nick Clason | Hybrid Ministry
But that's okay because I still got over 2000 views, or at least close to it. I'm doing math in my head on the fly. Never a good recipe, but, I and I got over 2000 views, across two other platforms, even though I only got 50 on one.

00:04:33:28 - 00:05:11:18
Nick Clason | Hybrid Ministry
Hey, youth pastors, church communications people, would you like to have your social media dialed in for the next 90 days, especially with summer on the horizon? Listen, that's exactly what you're going to get with the summer and seasonal social media packets. A new product that I'm rolling out exclusively on my Patreon is three months of custom strategic content for less than $20, and this is built specifically for busy youth pastors like you who want to stay active on TikTok and Instagram Reels and YouTube without spending ten plus hours a month figuring out what to post.

00:05:11:19 - 00:05:32:21
Nick Clason | Hybrid Ministry
So here's what you're going to get. You're going to get 50% of the content completely done. It's turnkey. Plug and play, post it and go. The other 50% is custom content for you to still shoot. However, I'm going to provide scripts and templates and frameworks so that your face, your students and your volunteers are who are seen on your social media feeds.

00:05:32:24 - 00:05:54:25
Nick Clason | Hybrid Ministry
This is not just pretty graphics. This is a full blown social media strategy for the next three months, designed by someone who knows both youth ministry and digital ministry. And so if you're tired of scrambling for the cost of less than a pizza and frankly, more nourishing than a pizza, grab the seasonal social media pack today. Oh, and I almost forgot.

00:05:55:02 - 00:05:57:05
Nick Clason | Hybrid Ministry
Patreon members get it for free.

00:05:57:20 - 00:06:11:15
Nick Clason | Hybrid Ministry
All right, post number four is the fourth and final one I'm going to share with you today. This one is again from the done for you section. And this woman is so plug and play. I've already created it for you, even though the thumbnail says I created none of these.

00:06:11:15 - 00:06:27:01
Nick Clason | Hybrid Ministry
I created all of these, but I created them for you to take and to do and to download. And I supply all of the different verse texts. And here's how it performed. Instagram 207 views eight likes YouTube 1198 views 62 likes

00:06:27:01 - 00:06:30:29
Nick Clason | Hybrid Ministry
one comment from Jenna Jack which says I memorized this passage.

00:06:30:29 - 00:06:36:12
Nick Clason | Hybrid Ministry
And then on TikTok 507 views 95 likes one comment to save

00:06:36:12 - 00:06:41:04
Nick Clason | Hybrid Ministry
the summer social media pack includes eight different types of videos.

00:06:41:10 - 00:07:00:24
Nick Clason | Hybrid Ministry
I've shared four of them with you. Two of the ones I share with you were from the done for you section, and two of the ones I share with you are from the custom for you section. The custom for you are making your social media about you, you, your leaders, your students like making you guys the real heroes on your social media.

00:07:00:24 - 00:07:07:04
Nick Clason | Hybrid Ministry
But to channel my inner Billy Mays here, I want to say, but wait, there's more.

00:07:07:04 - 00:07:25:03
Nick Clason | Hybrid Ministry
I also pulled out one of our seven questions archetypes, and that's included in the bonus section of the content with over 100 different topic type ideas. And on this particular seven questions, we took it to our studio in our church, and I sat down with two of our students, two of our high school girls, and they played seven questions.

00:07:25:03 - 00:07:45:24
Nick Clason | Hybrid Ministry
One of them was thinking of something in their head, and the category was beach item, and she was thinking of Beach Umbrella. And the other one had to guess. And for that one on Instagram, we had 431 views and 19 likes. On YouTube we had 227 views, eight likes, and on TikTok we had 963 views and 21 likes.

00:07:46:00 - 00:08:02:18
Nick Clason | Hybrid Ministry
We also then, with a couple of our high school boys, sat down and did a NBA dress section, which I do have words for these guys because nobody, nobody included the MVP of the NBA this year one Shay Gilgeous Alexander. Regardless of that, here's

00:08:02:18 - 00:08:08:27
Nick Clason | Hybrid Ministry
how their post performed on our social media on Instagram 500 views, 17 likes, two comments, seven shares

00:08:08:27 - 00:08:17:04
Nick Clason | Hybrid Ministry
YouTube 1244 views 13 likes TikTok 862 views 36 likes three

00:08:17:04 - 00:08:18:05
Nick Clason | Hybrid Ministry
comments and two saves.

00:08:18:05 - 00:08:27:19
Nick Clason | Hybrid Ministry
And listen, the comments are not always the nicest, especially when you do sports stuff. So just be on the lookout for that. Protect your students. Or, you know, I don't know, maybe don't.

00:08:27:19 - 00:08:39:29
Nick Clason | Hybrid Ministry
But here's what I notice, right? Variety works. You'll notice I share with you, two from our PAC, two from Denver. Done for you, two from custom, and then two of my bonus ideas.

00:08:40:01 - 00:09:05:12
Nick Clason | Hybrid Ministry
All very different varieties. Some spiritual, some not spiritual, some plug and play, some where you have to do a little bit of editing, but every style hits differently. Some are more reflective, some were more scroll stopping. But the big takeaway is that I didn't actually create any of these from scratch. And so like I said, every single one of these comes straight out of my summer content social media pack.

00:09:05:17 - 00:09:10:17
Nick Clason | Hybrid Ministry
You get it for just 1799 is linked down below in the description, which is

00:09:10:17 - 00:09:32:16
Nick Clason | Hybrid Ministry
three months worth of your social media strategy. And that's actually only $0.07 per post idea. It's insane value. You would not avoid buying something for $0.07 if it was going to really increase. And add so much value to your life. Just look at how performed on our social channels.

00:09:32:16 - 00:09:58:27
Nick Clason | Hybrid Ministry
These are real results from a real student ministry in Dallas, Texas area. They can be your results to. All you got to do is head over to the link and download those. You won't. You will not regret it. Listen, I want you to save actual time this summer for actual ministry. Let me do the work. Let me play on your social media calendar and hey, I'll see you next week with more info and deep dives like this.

00:09:58:27 - 00:10:02:03
Nick Clason | Hybrid Ministry
And don't forget, as always my friends, to stay hybrid.

Episode 152: This Social Media Post is dead in 2025 - What to do instead

Nick Clason — Thu, 05 Jun 2025 05:00:00 -0500

The “done-for-you” social media strategy is dead in 2025—and it might be quietly hurting your ministry. HubSpot’s latest report says real impact comes from micro-connections over time, not cookie-cutter content. If you want to win on social this summer without burning out, show up with authenticity, stay consistent, and use tools that amplify your voice—not replace it.

*🦸 HYBRID HEROS GET IT FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/152

//HubSpot x Masters in Marketing - 2025 Global Social Media Trends Report
https://blog.hubspot.com/marketing/hubspot-blog-social-media-marketing-report

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
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📋 "PICK NICK'S BRAIN" Coaching Call
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🕰️TIMECODES
00:00 Tomatoes & Youth Ministry?
00:46 Social Fluency & Micro-Connections
01:50 Social Fluency Real Time Example
02:14 Do All "Done For You" Products Suck?
03:06 Social Media for Busy Youth Pastors in 2025
05:27 Your Custom Summer Social Media Plan
07:00 Micro Connections - Consistency over Perfection
07:58 Social Media without the Burnout

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TRANSCRIPT

00:00:00:10 - 00:00:24:24
Nick Clason | Hybrid Ministry
Buying a tomato is now an existential crisis. I was reading the recent Global Social Media Trends report put out by HubSpot. Link to that down below in the show notes if you're interested. What does that have to do with you and your youth ministry? It actually has a lot to do with you in your youth ministry, because today we're going to talk about social fluency.

00:00:24:25 - 00:00:50:01
Nick Clason | Hybrid Ministry
What is it? Why does it matter now more than ever, and how churches who are ignoring this are being left behind? Plus, I'm going to show you how you can win at that social media fluency through social media this summer. Even when you're slammed with VBS camps and mission trips. Welcome to the Hybrid Ministry. Why is buying a tomato an existential crisis?

00:00:50:01 - 00:01:14:07
Nick Clason | Hybrid Ministry
Because there are so many decisions to make. It used to be easy. You wanted a tomato. You walk to the grocery store, you bought the tomato. Now there are so many options. Amy Marino from HubSpot nailed it. She says social fluency is what drives results. This isn't about having the slickest reals or trendiest memes. It's about mastering a thing called micro Connections.

00:01:14:07 - 00:01:35:11
Nick Clason | Hybrid Ministry
We're going to dive into that a little bit later, but HubSpot says that every buyer's journey is made up of small connections over time. And I get it. You're thinking like, well, I'm not selling anything. And in a way, absolutely you are not. But in a way, absolutely you are. That does apply directly to you, your church and your ministry.

00:01:35:11 - 00:02:02:18
Nick Clason | Hybrid Ministry
And so students and parents aren't checking your Instagram once and then deciding whether or not they're coming to your church or not. It's made up. This social fluency thing is made up of touch points and consistency and relevance. Okay, like for example, let's break this down. A parent sees your Bible verse post on your Instagram. Then later on that week they see your Wednesday night youth ministry recap and then a post from their kid.

00:02:02:18 - 00:02:32:23
Nick Clason | Hybrid Ministry
You see, that's trust built one scroll, one block at a time. That's what social fluency is. And so whether you're in the market for a tomato or a youth ministry, here's the kicker. These church ministry platforms and products that are, branded as done for you, they suck. Is that harsh? Well, maybe, but here's why. And I'm going to be honest with you, because I believe that it removes you, the youth pastor, from the equation.

00:02:32:26 - 00:02:58:21
Nick Clason | Hybrid Ministry
You are the connection. You are the relationship. And so when every single post looks the same, when every single post looks generic, when every post is downloaded in such a way that any youth ministry in the country in the world can use that product. It doesn't pack the punch that you want it to do. It doesn't build social fluency and you miss the nuances of your community.

00:02:58:22 - 00:03:21:05
Nick Clason | Hybrid Ministry
You know, I talked about it several episodes ago. I said, stop posting video announcements if you're here on YouTube, it's linked up at the top of the screen. But social is no longer about those slick ads. It's about being present and authentic, and it's about being human. But wait, you're busy. You have VBS this week. You have summer camp the week after that, and then you're taking a mission trip in the middle of the summer.

00:03:21:08 - 00:03:47:21
Nick Clason | Hybrid Ministry
I get it. Trust me, I'm a 15 year youth ministry veteran. Also trying to lean in to social media and hybrid ministry. In addition to that, on the weekly basis, you're leading games, you're preaching, you're planning summer trips. That is why I have built for you and for all youth ministries this summer. Social media kit. It is a 50% done for you like I was talking about, but it also has custom for you.

00:03:47:21 - 00:04:16:19
Nick Clason | Hybrid Ministry
So in the done for you category I have Bible verse reels. I have emoji phrase guesses, I have spiritual practice videos and I have what to do when you're facing blank carousel Bible based posts. I also have a full posting strategy that I recommend, and if you don't want to follow mine, then you can build your own. But then beyond that, then this is where I really believe it is the next level sort of pack because it's 50% custom done for you.

00:04:16:20 - 00:04:35:25
Nick Clason | Hybrid Ministry
So I have devotionals where I'm telling you what to do, how to how to recap your most recent sermon. But if you don't have any ideas, I just give you a devotional script, read it, memorize it, go direct to camera and you are off to the races. I have interview style man on the street style questions with included graphics.

00:04:35:25 - 00:04:54:05
Nick Clason | Hybrid Ministry
So all you have to do is capture, put together and then overlay with the graphics that I have provided. I have transition hook style videos and I've included the first half of the videos. I've found them for you. All you have to do is shoot yourself, your leaders, your students, your pastor, whoever at the end of the video and invite someone to youth or to whatever event.

00:04:54:05 - 00:05:19:23
Nick Clason | Hybrid Ministry
And then finally I have Bible trivia where I have included the graphics as well as the questions for you. So again, this is all very much the grunt work is handled the templates, the graphics, the prompts, and you can quickly swap yourself in to become the hero on your social media, to build that social fluency so that it'll be your voice, that it will be your photos, and that it'll be your vibe.

00:05:19:23 - 00:05:48:10
Nick Clason | Hybrid Ministry
You and your students and your leaders are still what is present on your social media content. Hey, youth pastors, church communications people, would you like to have your social media dialed in for the next 90 days? Especially with summer on the horizon? Listen, that's exactly what you're going to get with the summer and seasonal social media pack. It's a new product that I'm rolling exclusively on my Patreon.

00:05:48:16 - 00:06:09:04
Nick Clason | Hybrid Ministry
It's three months of custom strategic content for less than $20, and this is built specifically for busy youth pastors like you who want to stay active on TikTok and Instagram Reels and YouTube without spending ten plus hours a month figuring out what to post. So here's what you're going to get. You're going to get 50% of the content completely done.

00:06:09:04 - 00:06:37:19
Nick Clason | Hybrid Ministry
It's turnkey plug and play, post it and go. The other 50% is custom content for you to still shoot. However, I'm going to provide scripts and templates and frameworks so that your face, your students and your volunteers are who are seen on your social media feeds. This is not just pretty graphics. This is a full blown social media strategy for the next three months, designed by someone who knows both youth ministry and digital ministry.

00:06:37:20 - 00:07:01:24
Nick Clason | Hybrid Ministry
And so if you're tired of scrambling for the cost of less than a pizza and frankly, more nourishing than a pizza, grab the seasonal social media pack today. Oh, and I almost forgot. Patreon members get it for free. You know this HubSpot, trends article? There's a quote that says A buyer's purchasing experience is made up of small connections over time.

00:07:01:24 - 00:07:23:29
Nick Clason | Hybrid Ministry
And quite frankly, that's the same thing that is true with students. A student's discipleship journey is built on these things called micro connections. And so in person that's youth group. That's high five, that's fist bumps, that's showing up at their football games. But we now have the advantage in a hybrid world to lean into the digital side of those relationships as well.

00:07:24:05 - 00:08:01:07
Nick Clason | Hybrid Ministry
Social posts, DMs, reels, stories. They're all digital handshakes. And so I encourage youth pastors to show up consistently, not perfectly, but just regularly and show up. And the way that you show up is by putting your voice, your face, and your ministry out there. And that is a way to build that social fluency. But with the summer social media pack, you're also not going to be burning out while you're still making those digital and in-person micro connections, because I've done it all for you.

00:08:01:07 - 00:08:25:28
Nick Clason | Hybrid Ministry
The fact of the matter is, social media in 2025, it's not optional. It's spiritual hospitality. And the thing is, the churches who get this social fluency, they will reach more people. They will reach more deeply. So do you want to crush it this summer without cloning somebody else's completely done for you scripted strategies and grab down below link in the description.

00:08:25:29 - 00:08:35:18
Nick Clason | Hybrid Ministry
The Summer kit, and you can take your social media to the next level. Well, don't forget my friends and as always to stay hybrid.