💻 Posting Your Teaching Message to YouTube

💥 [LIMITED TIME OFFER] Video Editing for Youth Pastors💥

https://www.hybridministry.xyz/articles/editing

🔥 [FREE] Hybrid Ministry Strategy Guide🔥

https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

======================================
DESCRIPTION
Whether you think it or not, if you're a youth pastor, you're in the content creation business!

In this episode we'll walk you through how to create
•Epic Titles
•SEO Infused Tags
•Meaningful Descriptions
•Links that get clicks
•Helpful Chapters
•Eye-Popping Thumbnails
•YouTube Cards & End Screens

This step-by-step guide is your way to get started growing on YouTube, today!

FULL PLAYLIST
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/095

//YOUTUBE VIDEO

TITLES
"The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

//SONY ZVE-10
https://walmrt.us/3IyaDWv

TAGS
//VIDIQ
https://vidiq.com/hybrid

DESCRIPTIONS & LINKS
//ONLINE MESSAGE EXAMPLE
https://www.youtube.com/watch?v=uVc2Ij_Wo9w

//DIGITAL NOTES (YOUVERSION EVENTS)
https://my.bible.com/events

CHAPTERS

THUMBNAILS
//ADOBE TUTORIALS
https://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu

//CANVA
https://www.youtube.com/watch?v=g0FQWvKjP_E&list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw&index=2

CARDS
💥 [LIMITED TIME OFFER] Video Editing for Youth Pastors💥
https://www.hybridministry.xyz/articles/editing

💥 [LIMITED TIME OFFER] Social Coaching for Youth Pastors💥
https://www.hybridministry.xyz/articles/coaching

//TELEPROMPTER
https://walmrt.us/4a6ZJU1

END SCREENS
//MOTION ARRAY
http://www.motionarray.com

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

======================================

🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym

📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

📹 "Adobe Premiere Pro Presets for Animating Layers"
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

--------------
🕰️TIMECODES
00:00 Youth Pastors are Content Creators
01:48 Creating Captivating Titles on YouTube
04:57 Adding Relevant Tags
07:07 Creating Descriptions that Matter
11:00 Create Chapter and Timecodes
11:55 Eye-Popping Thumbnails
13:14 What are YouTube Cards?
15:44 End Screens on YouTube

--------------
✍️TRANSCRIPT

00:00:00:00 - 00:00:38:18
Nick Clason
Mr. Beast, Dave Ramsey, Sean Cannell and you? What do all four of these people have in common? Well, all four of them, including you, by the way, are a content creator. And if you're a youth pastor, you are in the content creation business and maybe not yet creating online content, but you have the skill set necessary because we right now are in a playlist linked right here at the top of the screen where we are talking about YouTube for youth ministry.

00:00:38:18 - 00:01:07:10
Nick Clason
And if you've done the things that we've talked about in this playlist so far, while you start pre-recording your messages and you start scoping them out ahead of time, and you start with the idea of posting them to YouTube, which, by the way, right now I'm offering a very limited time free editing offer. So if you pre film your messages and you want to send them to me, once you get to the whole kind of editing part, which tends to be what trips people up on YouTube, I would be happy to do that.

00:01:07:10 - 00:01:28:24
Nick Clason
Click the link down below in the show notes and reach out and let me know and inquire if those spaces are still available. But you know, content is one thing, right? Like creating the content, shooting the content, even posting the content, right? But when you post it, there are actually some pretty incredibly important things that you need to make sure that you are doing.

00:01:29:00 - 00:02:00:16
Nick Clason
And we are going to talk through all of those things today in this video where we are talking about your titling, your tags, your description, the links that you include in your description, how to make chapters, thumbnails, cards and end screens. I know it seems overwhelming, but let's hang out and let's dive into that today. So if you head on over to YouTube, once you've created an account and you click create and you click upload video, you will get a screen just like this and you will click select file.

00:02:00:16 - 00:02:20:11
Nick Clason
And then you will begin uploading it. And once it begins to upload on YouTube it will look like this. So this is from episode 93 on video editing. And so I've already input all the details. But if you are watching, on YouTube right now, you'll see this. If you're on a podcast catcher, head to the link in the show notes and scrub ahead to this section.

00:02:20:11 - 00:02:41:23
Nick Clason
But you will see right up here at the top your title. Now, this is what most people do in churches. This is certainly what we did in church, especially when we started in the middle of the pandemic. We had a show, it was called unscripted and we would, have them classify by seasons, which I thought was pretty cool and pretty innovative.

00:02:41:23 - 00:03:16:01
Nick Clason
So we would say like unscripted season two episode four, which was great for us as far as indexing and titling and categorizing. However, think about this. If we had a lesson on unscripted that week and unscripted was every single thing in the, show. So that included like the game and the worship and all the thing. But like, if we had a message on suffering, let's say, like it would just say season two, episode four, there was no titling there that, you know, indicated, what the actual topic was of the message.

00:03:16:01 - 00:03:38:00
Nick Clason
So your title, just like your thumbnail, both are really important as far as communicating to your audience what your video is going to be talking about. And so if you're in church, a lot of times we do this in churches where in the middle of like a series and we're like, David series, sermon three. Right. Which like, that's great.

00:03:38:00 - 00:04:00:27
Nick Clason
And you can actually on YouTube really easily include your series into a thing called a playlist. And so they can all be included. David, you know, can be included into a playlist, but talk about what you're talking about, you know. So if you're talking about David and Bathsheba, maybe your title is like coming back from Giant Mistakes or leaning in to God's grace.

00:04:00:27 - 00:04:25:14
Nick Clason
Right. And I'm going to talk to you in just a minute about ways that you can figure out the best words and the ways to title these things. But very simply, if you make this small shift from just creating it for your church people, where you're explaining, like David, you know, message three and instead shifting it to like what the actual topic is like, that is going to be one major and massive shift.

00:04:25:14 - 00:04:50:10
Nick Clason
And in my completely free e-book, which is linked right here on screen with a little bit of a rebrand, new new title, we are now switching the name if you've already downloaded it. Still the same content. I just changed the title to The Complete Hybrid Strategy Guide. and we actually talked to you, in this e-book in detail for you how to start pre filming your messages and how to get going on YouTube.

00:04:50:10 - 00:05:08:10
Nick Clason
So maybe you've been watching this playlist, but if you download this e-book it will be kind of your step by step guide to starting to create content on YouTube. Once you get past your titling, there's another really important part. And it's all the way down here at the bottom. it's passed you a little description box. It's pass it thumbnail thing.

00:05:08:12 - 00:05:28:26
Nick Clason
It's pass your playlist selector and it's in this area here called tags. Okay. Now you'll see right here on mine I have these little like, ranking things and that's from a service called vid IQ which link down below is a vid IQ link if you're interested in grabbing that for a free trial or for a period of time.

00:05:28:28 - 00:05:48:25
Nick Clason
But this will help rank what some of your tags are. So if you are talking about David and Bathsheba, you might write in David and you might write in Overcoming Sin, and you might write in God's restorative grace. And just these tags, these are ways in which people, that search for things on YouTube. Because, remember, YouTube is owned by Google.

00:05:48:25 - 00:06:12:24
Nick Clason
And so people are going to YouTube and they are searching things like they went on Google, for example, how do I come back from a massive mistake that I've made and maybe your video on David will actually help communicate that. Or maybe someone's looking for some research on David and they're saying, hey, I want to know, like, when were David and Bathsheba like, you know, what year did David and Bathsheba take place or something like that?

00:06:12:24 - 00:06:32:05
Nick Clason
I don't know, but just begin to think like the people that are searching on YouTube. And so you may answer certain things like, you know, how to overcome sin, but you may also answer David and Bathsheba, you know, whatever year it was or something like that. And so you can put some of those things in. And this little plug in here is from vid IQ.

00:06:32:05 - 00:06:54:24
Nick Clason
And so I have that plugged in right here at the top, watch some of my stats and gives me kind of some, some analytic type stuff. And so it also can give me you know, some, some suggestions for tags and stuff like that. And so if you are interested in that, something like that, you can get that for a pretty nominal, pretty minimal fee and also a trial to go ahead and get the ball rolling on that.

00:06:54:24 - 00:07:14:24
Nick Clason
You should definitely check that out. But tags are pretty important. And you'll see that it has, 500 potential characters. So whatever you do, try your hardest to, get your tags filled all the way out to as close to 500 tags as possible. after that, I want to talk here for just a minute about the, description section.

00:07:14:24 - 00:07:33:13
Nick Clason
So the description section, this is where I include a lot of, like, relevant links. And so if you're watching on YouTube and you're watching my video right here, this is my, you know, hey, I'm offering free editing right now, so click that link. And since that's one of my main kind of call to actions out of this message, out of this video, like, I want you to click that.

00:07:33:13 - 00:07:50:29
Nick Clason
I'm putting it right up at the top. I also have my strategy guide right here. and you can also grab that as well. then right here, this is like just a description. So just think like think like a little mini, you know, paragraph two paragraphs, three paragraphs, kind of blog post. So same kind of idea as the tags.

00:07:50:29 - 00:08:19:13
Nick Clason
But this one is you're typing it out. You're typing it out, for the audience that may find it because YouTube and the algorithm, they're always crawling every single piece of text and every single piece of content from the video. So all the captions that you have, all the words that you say, all the things you write, all the tags you have, all the title that you have, all those things go into account as people are searching and looking for different videos on YouTube.

00:08:19:13 - 00:08:37:26
Nick Clason
And so, just fill this thing out and I'll show you an example. if you are watching on YouTube, you can see me navigating over to it live time right now. But our student ministry YouTube account, and you'll see that we have every single one. We have, a next step. So this just takes us to we use, Church Community builder.

00:08:37:26 - 00:08:58:27
Nick Clason
So this is our digital Next step card that's included in every single description. And we have a thing called digital notes, which students can use to follow along, both live in the room and also here on YouTube. And so, this is free a free service from the YouVersion Bible app. It's just a way to continually make things more hybrid in your space.

00:08:58:29 - 00:09:18:28
Nick Clason
and so look, you look we're talking about David this week as well on this episode. and so this is just an example of a couple of links that you can include. And I like to try to include every single, next step, every single link into here, into the digital notes. And so, you know, right here it says Ready to surrender Control.

00:09:18:28 - 00:09:40:27
Nick Clason
Let us know by taking a next step. This is the exact same link as the one I just showed you, right. It takes it out to that next steps form as well. And so we're all this is like our final last step. And so in my sort of like ultimate strategy guide I'm posting fun shorts that people will find as I'm posting spiritual shorts so that people will be inspired, that then push to our long form content.

00:09:40:29 - 00:09:55:26
Nick Clason
So then they go watch a long form version of our video, and then that drives them to a next step, and then they take the next step here. And that's how we capture and gather their information. That's how it is in a pie in the sky type of world. It doesn't always work that way. You know that as a youth pastor as well.

00:09:55:28 - 00:10:14:06
Nick Clason
But this is how I can reconcile and say like, this is why we post fun content. This is why we post short inspirational shorts, because we're driving to this long form version of our video, which is then driving toward a next step which allows us to capture information from students, gather their their info and follow up with them, and ultimately disciple them.

00:10:14:06 - 00:10:36:04
Nick Clason
Right. And so that's that description. Place is also where you can include, the links like, you know, digital notes. If you want to do that, feel free to borrow that, steal that. You use that in your own space, or in next steps form or whatever the case may be, if you are not, you know, like if you're, not a youth pastor and you're also just looking to post videos on YouTube, that would be where you might post things like affiliate links and whatever.

00:10:36:04 - 00:10:55:02
Nick Clason
And so you'll see that for me as well. Like right here, these are my show notes. And so these are different things like you know this it takes you to the show notes on my podcast page. This is you know we talked about Cap Cut, DaVinci resolve, Adobe Premiere Pro, Final Cut Pro, some other links about growing as an editor, tutorials, limited time offer.

00:10:55:04 - 00:11:17:11
Nick Clason
Here's all my socials. Here's some other freebies. Here's some affiliate links, like so. All that stuff is kind of chock full in there. But then this is another really important thing. This is really, key thing to do. I think when you're posting videos to YouTube is create chapter and time codes, and all you got to do is just add them right here in the description.

00:11:17:11 - 00:11:39:21
Nick Clason
If you're watching live on YouTube, you can see that. And I just go back through the video and I watch it manually, and I type out when I started talking about each of these things. And if you are watching on YouTube, you'll see down below. I'm also now starting to highlight that on screen with some text right? So that whenever anyone's watching, they can scrub ahead and see what I'm actually talking about in each section of the video.

00:11:39:21 - 00:12:00:15
Nick Clason
Because I don't know about you, but there are some times where I don't want all the fluff at the beginning, I just want the direct answer. So YouTube helps index better when you include chapters, and just by putting them in there, YouTube will auto break that up and it will, create chapters and create divisions within your video for the people in your in your space that are watching it.

00:12:00:17 - 00:12:27:20
Nick Clason
beyond chapters. the other thing that is really important, probably just as important I would say, is the title is your thumbnail. And so your thumbnail is very simply your, your, your like first impression, right, of what's going on. And so, a lot of experts say you want anywhere from, 2 to 6 words on the thumbnail, as little as possible.

00:12:27:21 - 00:12:51:07
Nick Clason
Because think about if someone's scrolling through on their phone. They're just getting a small image of it. So you want it to be enough to incite curiosity that will cause someone to click on it and then get started on your video. And so rather than David, invest Sheba week three of the David series, your church name in your, you know, date that you preach it or whatever.

00:12:51:10 - 00:13:14:20
Nick Clason
Like just simply post like, you know, returning to God. Something like that. Right. And you can put, like a screenshot of yourself or a screenshot of whoever's speaking and do some graphic editing. With that, you can use things like Adobe Photoshop. You can use things like Canva, links to those all down in the description of this podcast episode.

00:13:14:22 - 00:13:20:01
Nick Clason
but you can use some of those things so that you can create a good first impression.

00:13:20:01 - 00:13:35:08
Nick Clason
One other, couple other kind of like next level sections. And you'll see here, here's my vidiq optimize score. there are a couple of things here that I have not, you know, like, they don't they don't think my titles very easy to understand.

00:13:35:10 - 00:13:53:06
Nick Clason
but one of the things that can help increase your score is adding things like cards. And so you get one card per playlist. And if you're watching this video, I did it right, the very top. Right. So we're in a playlist called YouTube for Youth Ministry. In this video I did it as well. I did it at 45 seconds.

00:13:53:13 - 00:14:09:28
Nick Clason
And so I'm just highlighting like, hey, you're in the middle of a playlist. If you want to go back to the beginning, catch up, or you may reference another video from another time. Maybe somebody, doesn't want this video that you're talking about, but you can help point them out to another type of thing that they may be interested in.

00:14:10:01 - 00:14:33:04
Nick Clason
It'll show up on screen, similar to something like this. Someone can click on it while they're on YouTube and take them to another video on YouTube. Sean Cannell has, a Ten Commandments for YouTube. And one of the things is keep people on YouTube's platform as long as possible. At least that's YouTube's cool, right? And so, all these things help help you rank better.

00:14:33:04 - 00:14:54:19
Nick Clason
So that's an example of a card. You get one of those per video. And when you're pre filming you can write that in. And if you're using a teleprompter like we had talked about in a previous episode, linked to a teleprompter down below in the show notes. Grab that. But you can write that in so that you make sure that you include the card in your video, but you can, you know, kind of point to it.

00:14:54:21 - 00:15:12:28
Nick Clason
and here's like a little hack, like if you are filming direct camera, if you point with your left finger, it'll pop up right here on top of your screen. A lot of times I'll add a sound effect and maybe like the thumbnail of the playlist or the video I'm talking about, and pop it right in right where my finger comes in, and also have it come across right above it as well.

00:15:13:00 - 00:15:33:11
Nick Clason
That's just a little editing thing. And again, if you're interested in editing, reach out to me down below in the show notes. but finally the last piece. And, you know, also, by the way, hey, listen, here's the thing. Maybe you don't have a budget for editing and you're like, I want to do this. and I'm going to learn editing, but, like, I just I need someone to help me walk through this.

00:15:33:11 - 00:15:53:19
Nick Clason
Like, I'm also offering some coaching right now at a smaller rate. for sessions of coaching, just a few. Just a few bucks. If that's something that you're interested in, I can help you go from wherever you are and start making progress on your hybrid strategy today. And then the final piece that you want to include is your end screens.

00:15:53:19 - 00:16:17:29
Nick Clason
And it's the same concept as the card where you want to keep people on the YouTube platform. As long as possible. You'll notice on, this video here, I included, four different end screens. I have, and this is, this is a little hack. I often, dovetail onto the next video on my on my playlist, but this is the most recent video I've uploaded.

00:16:18:03 - 00:16:36:27
Nick Clason
And so right now I don't actually have the next video on my playlist. all the way edited and all the way uploaded to YouTube. And so right here, this is just a placeholder once I upload, video 94, this is video 93. Once I upload video 94, I'll go back into here and I'll replace this video right here, which is called video, which is best for viewer.

00:16:36:27 - 00:17:03:04
Nick Clason
That's YouTube's algorithm doing its thing. And I'll add video 94. Now you might be thinking, Nick, aren't if I post it and I say next videos on screen and it's not uploaded yet, won't that be a problem? And yes, for that like one week or so it won't be there. Okay. But from that moment on, once you upload or the the second video on the playlist goes live, it will live there on for the rest of eternity and time.

00:17:03:04 - 00:17:29:12
Nick Clason
And so one of the things we got to start getting, getting used to as youth pastors and people using the internet is that YouTube will live on in perpetuity forever, as long as you keep it up there and so. Well, the people that watch your video now, for your church, maybe in the series with David and Bathsheba, when you move on to the next section of the The Playlist and you're talking about David at the end of his life, and that's video number four.

00:17:29:15 - 00:17:51:09
Nick Clason
If people discover this a year down the road, two years down the road, ten years down the road, they will have access to that next video. And you can serve the people on YouTube forever. And that's one of the beautiful things about you and I as youth pastors, becoming content creators is that we can, effectively reach more people than just the people in our direct physical care.

00:17:51:09 - 00:18:10:14
Nick Clason
And that's one of the reasons I think going hybrid as at least one of the other benefits and I don't even think it should be the main or primary benefit of what we're doing, but it is at least something that we can use and utilize to our advantage. I also oftentimes include the playlist on here and the subscribe thing as well.

00:18:10:14 - 00:18:26:14
Nick Clason
And so you can add those to the end of your video as well. You can create a little Endor screen like I do, which has like little placeholders. And you just pop the video right in there. You can use something like a motion or a.com to find a thing like that. Speaking event screens. You will see right here on screen.

00:18:26:14 - 00:18:45:19
Nick Clason
If you're watching on YouTube our next video, which is the importance of playlists and courses. And so we're going to talk in depth about those. How do you utilize them and the advantage that you and I as youth pastors have, and how playlists are the perfect solution for us in our churches, in our youth ministries. So go ahead and check that video out.

00:18:45:19 - 00:18:49:08
Nick Clason
And don't forget, and as always, to stay hybrid.