📱YouTube Videos Make Your Social Media Better

About this Episode

💥 [LIMITED TIME OFFER] Social Media Coaching for Youth Pastors💥

https://www.hybridministry.xyz/articles/coaching

💥 [LIMITED TIME OFFER] YouTube Editing for Youth Pastors💥

https://www.hybridministry.xyz/articles/editing

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DESCRIPTION
✨If You’re a youth pastor, looking to reach the 95% of teenagers who spend time on YouTube, study according to Pew Research, and You’ve shot a video you're ready to share with the world...
How do you get the word out?
📈In this video we'll talk about Growing a YouTube channel
💥The Viral Reels Framework
🪄And the Incredible AI Tool you can use for your social media!
FULL PLAYLIST
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
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📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/094

//YOUTUBE VIDEO
https://youtu.be/qf600kbri2Q

GROWING A CHANNEL FROM SCRATCH
//CROSSCREEK STUDENTS ON YOUTUBE
https://www.youtube.com/@crosscreekstudents

//UNDER $100 GEAR KIT
https://www.hybridministry.xyz/articles/youtubestarterkit

//SONY ZVE-10
https://walmrt.us/3IyaDWv

//[FREE] EDITING
https://www.hybridministry.xyz/articles/editing

//[FREE] COACHING
https://www.hybridministry.xyz/articles/coaching

VIRAL REELS FRAMEWORK

1. Attention
2. Context
3. Captions
4. Relevant Hook
5. Sound Effects

//ADOBE PRESETS FOR ANIMATIONS
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

THE MAGIC OF OPUS.PRO
//[FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

//OPUS.PRO
https://www.opus.pro/?via=a5d361

---

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

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🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym

📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

📹 "Adobe Premiere Pro Presets for Animating Layers"
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

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🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

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🕰️TIMECODES
00:00 Getting the Word Out About your YouTube Video
02:05 Growing a YouTube channelf rom 0 to over 500 subs
06:15 Viral Reels Framework
11:47 Opus.Pro the Mindblowing Shorts Creator!

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✍️TRANSCRIPT

00:00:00:00 - 00:00:28:05
Nick Clason
If you're a youth pastor or church ministry leader of any sort looking to reach the 95% of teenagers who declared, spend time on YouTube, according to a Pew Research study that was done recently. And you're following everything that I've laid out in the playlist linked right here. You have pre shot a video. You have edited a video and now you are getting ready to then have posted the video to YouTube.

00:00:28:07 - 00:00:42:00
Nick Clason
Well, those are the first three steps that now now that you've taken those steps right you've taken the time to upload that video to YouTube. How do you get the word out about the fact that you have a video now on YouTube?

00:00:42:00 - 00:00:49:21
Nick Clason
Well, one of my favorite features embedded into YouTube is the shorts tab. It's very similar to TikTok.

00:00:49:21 - 00:01:19:01
Nick Clason
It's a discovery based short form vertical video category kind of algorithm. And it's it's kind of taken social media by storm. I'm curious what what your choice would be because all social medias have it now, right? Like maybe like me, I'm a millennial and a lot of millennials sort of settled in on Instagram. If you're an Instagram person, go ahead and give us a like, maybe some of you, you prefer TikTok and TikTok is sort of your social media of choice.

00:01:19:01 - 00:01:31:26
Nick Clason
Go ahead then and give us a subscribe if that's you. And, well, if you're YouTube itself and you need to turn the bell on because you definitely don't want to miss any more videos in the playlist that we're in right now. Titled

00:01:31:26 - 00:01:43:25
Nick Clason
YouTube for Youth Ministry. But YouTube shorts is a great way, along with some of those other social media platforms Facebook, even Instagram and TikTok to get the word out and to be discovered.

00:01:43:25 - 00:02:08:17
Nick Clason
And so in this video, I'm going to share with you my strategy for growing a YouTube channel 100% organically with zero paid reach. My viral Shorts five part framework and give you the not one, but two mind-blowing tools to help you do it all. Welcome to the Hybrid Ministry Show. You know, I haven't had a chance to meet yet.

00:02:08:18 - 00:02:25:27
Nick Clason
My name is Nick Clason and I right now I'm employed as a youth pastor in DFW, Dallas Fort Worth area, and I started at the current job in which I'm at now in September of 2022 and in January of 2023.

00:02:25:27 - 00:02:35:16
Nick Clason
So if you do some quick math, you'll realize there's just four months, before in January of 2023 when our church made a name change.

00:02:35:16 - 00:02:58:23
Nick Clason
And so that's significant because when I started in September of 2022, our student ministry did not have a YouTube account. And furthermore, I did not launch the YouTube account because of the name change coming in January. And so I held off, which gave us which gives us very clear kind of markers and timelines and stuff like that. So

00:02:58:23 - 00:03:02:26
Nick Clason
hold off did not start the channel until January and didn't start posting until January.

00:03:02:26 - 00:03:27:00
Nick Clason
And so as I'm looking right now, I'm typing it into my computer right in front of me right now, Cross Creek students on YouTube has 530 subscribers in just over a year. It's now March 20th when I'm recording this. And so we're looking at a year, and about three soon to be four months, 530 subscribers. Now, that's nothing to write home about.

00:03:27:00 - 00:03:46:24
Nick Clason
There are certain channels that have far more you know, subscribers and engagement than than we do. But my guess would be if I were to ask you, like, hey, do you want to get the word out? Some of your students, do you want to get the word out? Some of the parents in your ministry, and you want to get the word out to just some other people about the message of hope found in the gospel through YouTube?

00:03:46:24 - 00:04:07:05
Nick Clason
You would probably say yes and say, hey, would you be okay? 530 subscribers, which, by the way, is also continually growing. And so, in that time we have pre filmed our videos. I did it all off of my cell phone, which is actually what I'm recording on right now as well. and so it looked videos looked very

00:04:07:05 - 00:04:18:09
Nick Clason
similar to this with, you know, maybe different set, different locations in our church and one of our offices behind us filmed all the videos off of my cell phone for the first about a year.

00:04:18:11 - 00:04:28:28
Nick Clason
got all my gear for about under $100, got a little tripod, some lighting, some microphones, and that is actually linked down below in our gear for under $100. And

00:04:28:28 - 00:04:43:17
Nick Clason
then if and or when you are ready to upgrade to a little bit nicer camera in a little bit, it's a little bit easier to not do it off of a cell phone, when you do it off a camera, because it doesn't, eat up your cell phone space, you can use SD cards and stuff like that.

00:04:43:20 - 00:04:57:25
Nick Clason
I recommend the Sony Zv-e10 that is also linked down below, and it is about $600-$700. $600. And then if you get a good lens with it's another, you know, 100 bucks or whatever. So in the $700 ballpark,

00:04:57:25 - 00:05:04:13
Nick Clason
which is not a ton, but maybe you're not ready to do that. And that's why I would just stick with the under $100 thing.

00:05:04:13 - 00:05:12:24
Nick Clason
And then once you've shot the video and you're staring down at a video editing screen, you might be like, I don't even know what to do.

00:05:12:24 - 00:05:27:01
Nick Clason
Right now, I'm offering a limited time offer for anyone who's interested in my video editing services. and I will actually edit your videos for free. I'm just simply trying to get the ball rolling on this for me.

00:05:27:01 - 00:05:52:21
Nick Clason
And so I'm asking for you to, to shoot it pre film sent me out, edit it professionally and get it ready for you for YouTube. And maybe, as I say, that you're sitting here thinking like, I'm not ready for that. Like I don't I don't have the infrastructure for that. Well, then I can help you implement a hybrid strategy through some one on one coaching sessions as well.

00:05:52:23 - 00:06:19:03
Nick Clason
Those are also being offered right now. Limited time for free. All you gotta do is hit the contact tab down below in the show notes. Let me know. Reach out if I have space available still in my time and in my schedule, then I'd be happy to add you to something like that. Now, when you are posting on social media, when you are using short TikToks, reels on Instagram, Reels on

00:06:19:03 - 00:06:25:12
Nick Clason
Facebook, there are five kind of key categories and key factors, and I like to call it my viral Reels framework.

00:06:25:12 - 00:06:49:21
Nick Clason
It's five parts. but really it's isn't as formulaic as much as it is like when you're posting, these are the five things you need to attempt to try to make happen. So viral reel framework, category item number one is attention. Attention is everything. On social media. You know that there are certain reels that capture your attention better.

00:06:49:26 - 00:07:11:01
Nick Clason
And then there are other reels that are just plain, flat out boring. And think about your own viewing habits on social media. When you're on there, you're not necessarily on there to just, be informed, right? Like in some cases, you might be you might be on there doing a little bit of research. And the information is also inspirational.

00:07:11:01 - 00:07:36:20
Nick Clason
And so therefore you do like gather and capture some information. That's great. But whatever, whatever causes you to stop scrolling and hover over a video or hover over a post for a while, that's going to be the key. And the same is true with you, and the same is going to be true for all of your youth ministry, social media, your, goal is to get someone to stop and give you their attention.

00:07:36:20 - 00:08:05:05
Nick Clason
And so the better that you do, stopping and grabbing their attention, the better. So that could be, you know, opening the the reel with a zoom in or a sound effect or some sort of, like, surprising thing, or someone running at the camera or, I mean, there are all kinds of different ways to sort of grab and capture someone's attention, but if you don't have their attention, they're going to continue on scrolling as you know, as you probably use as well.

00:08:05:11 - 00:08:35:09
Nick Clason
Boom boom, boom boom boom. And now you're seven reels back and no one gave you any more time of day. So be thinking about how can you capture someone's attention. One good way I like to do that is, to give them context. And so that's my second, that's my second framework piece, is that if you are pre filming your messages and if you are dropping in little clips from your messages, give them the the more fuller embodied context of what you're talking about

00:08:35:09 - 00:08:40:04
Nick Clason
so that it's not just a soundbite, but they understand what

00:08:40:04 - 00:08:44:25
Nick Clason
what this clip is referencing and where it's coming from and what you're referring to.

00:08:44:25 - 00:09:13:11
Nick Clason
So you can accomplish that with like an AI voice, or you can accomplish that with just some text on screen. And then that way, boom. As I scroll there, it's got a little text on screen. And if you want to make that context, make that hook, whatever it is, make it a little bit interesting, give it a little bit of intrigue, like the four surprising ways that you can connect with God or one thing that makes Jesus mad, or seven ideas or, you know, whatever the case may be like.

00:09:13:14 - 00:09:34:26
Nick Clason
But give them some context, because if you are going to be giving them a real from a longer form clip, you're going to want to give them some background so they know what you're talking about when they enter into it. And so both that text on screen and or I voice is hopefully getting their attention, but also filling in and giving them context.

00:09:34:28 - 00:10:12:17
Nick Clason
And whoever you are, youth pastor, social media person, just person on YouTube, person on the internet, whoever is listening to this, please all, no matter what you do, put captions on your videos. That is framework thing number three. If you don't have captions, you will lose out on a segment of your audience. A wide majority of people watch, reels, watch TikToks, watch shorts in places where they can't have their headphones in in order to have their audio turned on, or you're just like, mean your wife is asleep next to you in bed and you are watching reels.

00:10:12:17 - 00:10:33:02
Nick Clason
But you I don't watch it if it doesn't have captions on it. Why? Because she's asleep and I'm not turning my sound on. So put captions on your videos so that anyone and everyone can access them. Number four, you need to have some sort of relevant hook. Now, if you're just pulling out clips from YouTube, that's going to be trickier, right?

00:10:33:02 - 00:11:09:06
Nick Clason
Because you're not speaking in such a way that has a relevant hook. And maybe as you begin to start speaking more and more direct camera, you may just weave in naturally. Things like this is one of the seven most surprising things about following Jesus, or whatever the case may be. But if you're not natural at that because it's not a natural skill to do, nor a thing that's easy to figure out, then as you are editing it and or as you, start to clip it up for social, that's where the context is important, because the context piece can actually serve as a little bit of your hook, and then may also serve as a

00:11:09:06 - 00:11:38:05
Nick Clason
way to kind of garner and gather and capture your viewers attention. And then the fifth one is sound effects. If you have editing ability and you're able to offer your reel with some sound effects, sound effects make a big deal. You can do animated text, you can do things on screen. I have some presets down below. If you're using a thing like Adobe Premiere Pro, I got some some presets that'll make you look like a professional, but if you can pair it with some sound effects.

00:11:38:12 - 00:11:41:21
Nick Clason
Now that right there, my friend, that's next level.

00:11:41:21 - 00:11:59:13
Nick Clason
So I get it. You're like, dude, okay, cool. Yeah, let me get started right on that with attention grabbing context and captions and some relevant hooks and sound effects. did you know me? Youth pastor? Did you know that I have other things I have to do in my job?

00:11:59:14 - 00:12:21:10
Nick Clason
Yeah, I do, I look, I do mean, and it's that's the thing 95% of teenagers find themselves on YouTube. We need to find a way to get over that. We need to prioritize putting ourselves over there. Which is why I want to start editing videos for youth pastors to help them out. I want to help take some of that burden, some of that load off of their plate when they don't have the time to do it.

00:12:21:10 - 00:12:28:23
Nick Clason
But some of that stuff, it just does. It comes a little bit at a cost, either a time cost or a financial cost. So this is what I want

00:12:28:23 - 00:12:47:01
Nick Clason
to offer for you two mind. Mind blowing, life changing, life changing maybe. Resources. The first one, definitely not life changing because I created it, but it is my 100% completely free e-book, and I'm actually thinking about changing the name of it to my fully fleshed out hybrid strategy.

00:12:47:04 - 00:13:13:25
Nick Clason
Either way, this is a framework for not only how to build, edit, capture, and post done for you, but done for you ideas. But things that are or are relevant and contextual and personal. You, your students, your leaders. You are the heroes. You are the people on these social platforms. I'm telling you to use social media to help get the word out.

00:13:13:28 - 00:13:33:25
Nick Clason
Yes, for your YouTube video, but also just for additional content above and beyond that. And my e-book will detail that in outline. How to do all of it, not only how to film it, but also how to edit it and how to schedule it so that you are staying relevant and current with stuff that is going on. So go ahead and check that out.

00:13:34:02 - 00:13:55:03
Nick Clason
But then my second tool that I want to let you know about is that in all the things we're talking about, relevant hooks, text on screen, like all these types of things, you can use opus clip. It's free. It's free for a time up to a certain number of credits. And then if you want to add some more credits to the cost, you can go ahead and do it.

00:13:55:03 - 00:14:16:20
Nick Clason
I think, I got it when I was still kind of in beta, but I paid like a hundred and like $12 or something like that for the year. and like, you see right here, it's for 31 hours and five minutes. what happens is like our videos are, you know, 10 to 15 minutes long. And so I calculated that out and it's enough for a year.

00:14:16:20 - 00:14:37:24
Nick Clason
It's more than enough for a year. So I can use it for some other things too. We film the playlist and I use it for some of those as well. But what you do is you, you drop either a YouTube link in here or a zoom link, or just the actual full file. and then when you're in it once, it's already like kind of process it through whatever, it creates it and puts it down here and all these different projects.

00:14:37:29 - 00:14:59:12
Nick Clason
So you see, these are all old projects that I've used before in the past. And so in this particular one of I'm just going to click on it. You'll notice it scroll all the way down to the bottom. That has given me 15 different shorts that I can use, 15 different videos that are clipped up vertically based with captions, all the things we talked about and that you can use.

00:14:59:14 - 00:15:18:12
Nick Clason
then once it gives it, once it gives it to you, it it ranks it with some of these things. I don't really use those. I write my own headlines and taglines, but you can use that if you want. you can download it, in Adobe Premiere Pro. You can download it in, in high definition. or you can go in here and edit it, which I recommend doing.

00:15:18:14 - 00:15:33:28
Nick Clason
it'll, it has a full video transcribe. But so in this particular clip it has it transcribed right here. And so you can select the start spot like if you like I don't want it to turn the word Android or you want to send the word student. You can just change it to just select the start spot there.

00:15:34:00 - 00:15:49:14
Nick Clason
and then you can have it end in a different spot. you look over here, you see how long it is. A YouTube short needs to be under a minutes of. It's greater than a minute. You need to find places to shave it down. then over here in design, I like to generate B-Roll with some stock footage.

00:15:49:20 - 00:16:05:08
Nick Clason
And so all these little spots are. Here are places that the video decides to generate some B-roll. So this one is generating B-roll based off of the word process. And so if I don't like the word process right there, or if I don't like the video that they chose for the word process, I can research the word process.

00:16:05:11 - 00:16:25:23
Nick Clason
And, these ones right here are Shutterstock images, which I don't pay for, so I can't use. But these other ones right here without a Shutterstock watermark are, from pexels.com, which are free. So the free for me, they would be free for you to use. and then if I'm like, I don't like any of those words, I can research a new word and just say, like, I don't know, computers.

00:16:25:26 - 00:16:40:29
Nick Clason
and then search that, and I can see what kind of words I'm going to get for computers, and then I can just swap it out right there. And now it goes from my iPad thing to this little computer based thing, when I'm done with it. by the way, it also has, auto emojis over here.

00:16:40:29 - 00:16:58:14
Nick Clason
So like, as it, as it's talking, you might see moments where emojis pop up on screen just like that. just as another, like, visual stimulant on the screen. you can choose your caption style. You can also create your own brand kind of template. I'll show you how to do that here in just a minute. Caption lines per page.

00:16:58:14 - 00:17:16:29
Nick Clason
Three lines or one line. How do you want the captions to transition with the bounce and underline box? you can select your underline color. You can figure out where you want your captions to go. You can change fonts, all these types of things font, color, font stroke, font shadow, keyword highlighter and then screen overlay. So let me show you that to so.

00:17:16:29 - 00:17:34:19
Nick Clason
So when you're done you can click click save and compile. And I'll just put right here. It'll need a minute to process. And then boom you're done. And you're downloading. if you want to create a brand template, which is what I like to do, in my brand template, I have created this little guy right here as a watermark on the top of my video.

00:17:34:21 - 00:17:58:24
Nick Clason
on our student Mr.. Have something similar, which points people back to our YouTube channel. Now, when you're on YouTube and uploading it to shorts, you can click related video. And on shorts you can actually link your YouTube video, which is my favorite feature of all. But if I'm using this over on TikTok, Instagram or Facebook, I use this little watermark as sort of my way to like, encourage them to go check us out on YouTube.

00:17:58:24 - 00:18:19:04
Nick Clason
But, here here are my caption preferences. Here is my brand kind of template. and I have it all saved. I have it all. Whatever. I made this little I made this little watermark thing, and then this is where I uploaded it. Right here. I just built this in, like, a thing, like Photoshop with a clear background, and I uploaded it in,

00:18:19:06 - 00:18:36:18
Nick Clason
And then I saved it. And so this is my pre preset template number one. But I could go to preset template number two. And I could create a whole different look, a whole different flow a whole different feel. Now when I'm done I download them all. I save them in a folder and I post them, I save them in a folder to be posted later.

00:18:36:18 - 00:18:57:27
Nick Clason
And so you can use Opus clip, you can use my e-book, both of which to help you level up your social media game and get the word out. Once you've shot your video, once you've edited your video, and now it will help you create in a matter of minutes, social media content for you and for your youth.

00:18:57:27 - 00:19:25:09
Nick Clason
Ministry, But. Now, now you've done all these things. Okay, now it's ready to go on YouTube and post like you're going to click the plus button and create. And then it's going to give you the YouTube dialog box. So you have to put in titles and descriptions and tags. One the world you even post on there. I'm glad you asked, because we're actually going to be unpacking that fully in the next video, which is linked right here on screen.

00:19:25:16 - 00:19:35:17
Nick Clason
We're helping you take digital discipleship and make it easy. And don't forget and as always, stay hybrid.