Episode 102
Is Instagram Dead?
June 20th, 2024
9 mins 57 secs
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About this Episode
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DESCRIPTION
The Usage of Instagram among teenagers is reducing.
According to some recent studies the adoptiong and usage rate of Instagram among teenagers is shrinking.
Additionally, in my recent anecdotal experience, I've noticed that Instagram in both of my last two church stints, Instagram served college and former youth group graduates really well.
And not as well, at least from engagement, of our current youth ministry students.
Which leads me to ask: "Is Instagram Dead?"
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📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/102
//Tiktok Vs Instagram Vs YouTube?
https://www.youtube.com/watch?v=r73ceADGZxQ&t=3s
//100th Episode
https://www.youtube.com/watch?v=q0L-Dxhs7cI
//YouTube for Youth Ministry
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
//Research Sources
https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/
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Website: https://www.hybridministry.xyz
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🕰️TIMECODES
00:00 Instagram's Usage in Youth Ministry
00:50 Hybrid Ministry During COVID
03:25 Two Weeks to Flatten the Curve
07:01 The Most Fun Memories of Unscripted
09:27 What this means going forward for churches in 2024 and beyond
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✍️TRANSCRIPT
00:00:00:00 - 00:00:05:05
Nick Clason
Is Instagram on its deathbed
00:00:05:05 - 00:00:13:03
Nick Clason
for youth ministry? Instagram actually started October 6th, 2010.
00:00:13:03 - 00:00:35:07
Nick Clason
I became a youth pastor in January of 2011, and so I became a youth pastor. Since within, 2 or 3 months of Instagram beginning. and so years ago, when I started in youth ministry, Instagram was a platform that I was implementing and bringing into the fold and framework.
00:00:35:07 - 00:01:02:22
Nick Clason
Right? Coming off of kind of the Facebook era into the now Instagram era and that became a platform that I really doubled down and leaned in on Instagram versus TikTok versus YouTube is actually a topic that we've explored. Isn't right here on screen or down in the show notes. If you are listening in a podcast catchup. But slowly, over time, the key social network my students were using was Instagram.
00:01:02:25 - 00:01:21:27
Nick Clason
And so I remember in first couple churches I worked in, I launched and started an Instagram program program, Instagram social media account and gained a following. but then as it does and as it always seems to happen, and grew in more and more popularity, which is a good thing for the app and the creators of the app.
00:01:21:29 - 00:01:57:06
Nick Clason
slowly, that meant more and more adults began to infiltrate and adopt the app, which then made it less and less interesting to teenagers because it wasn't the new thing on the streets that their parents were not a part of. And so, just like the meteoric rise of TikTok during the pandemic, which was once an app for teenagers, in order for them to to lip sync and to dance has now become an all out news source, complete with ads and sports analysis and anything else that you might possibly want to find on TikTok.
00:01:57:06 - 00:02:29:19
Nick Clason
And this Instagram thing. Now it's no longer this undercover app. It's a mainstream app. It was purchased by Facebook and owned now under the meta umbrella. And so it's it doesn't carry the same cachet that it once did. When I first started as a youth pastor, one of the reasons I'm even asking this question is I, as a youth pastor in my last two stints in student ministry, have recently noticed that when I started, one church I started in 2020 and then the other one where I'm currently serving, I started in 2022.
00:02:29:26 - 00:02:31:23
Nick Clason
My anecdotal experience has
00:02:31:23 - 00:02:43:17
Nick Clason
led me to ask this question because in each of these contexts, Instagram has best served the young adult and former youth group students who have graduated out of our
00:02:43:17 - 00:02:59:26
Nick Clason
programs. Again, this is anecdotal and this is just my experience, but I went back several months ago and I did a deep dive analysis, and I realized that about 25% or less of our posts were being engaged with current students in our youth ministry.
00:02:59:29 - 00:03:20:26
Nick Clason
So there are still students in our youth ministry using it. And your percentages may be different and may be varied, but I was noticing that it was a lot of leaders and it was a lot of parents. Which led me to this question is Instagram for youth ministry dead? Well, let's explore it. Well hey everyone, welcome to the Hybrid Ministry Show.
00:03:20:26 - 00:03:54:23
Nick Clason
If you and I haven't had a chance to meet yet, my name is Nick Clayton. I am a youth pastor currently serving in the DFW Dallas Fort Worth area, and in addition to the typically youth ministry duties that I have such as preaching and writing, small group guides and onboarding leaders, and all the youth ministry things. One of the major things that I was tasked with and also had a passion to get started on once I began at this church here was to create a digital or a hybrid experience, as we talked about kind of the origins of that hybrid experience in episode 102 episodes ago.
00:03:54:29 - 00:04:28:00
Nick Clason
Go back and check that out or head to Hybrid Ministry. Dot xyzzy slash 100. But we are talking about is Instagram dead? So I'd be curious a little bit of like, do data and research here. Give me a like if you use Instagram exclusively in your social media and then if not, give me a subscribe. If you use any other social media platform, including Instagram, but also beyond Instagram and hit, you hit the bell because we have some really cool things in store on this channel.
00:04:28:00 - 00:05:02:00
Nick Clason
And coming up ahead on YouTube and on this podcast. But according to Pew Research, Instagram was in 20 2014, Instagram was up to about 52% of a usage rate among teenagers. Fast forward to 2022, that usage rate went from 52% all the way up to 62% and then down in 2020 4th January of this year, we saw that that usage rate ticked down only slightly from 62% to 59%.
00:05:02:04 - 00:05:18:16
Nick Clason
So, tick tock. Snapchat and Instagram, respectively, ages 13 to 17, are being reported to being used, 63% with TikTok, 60% with Snapchat, and 59% again with Instagram. One of the
00:05:18:16 - 00:05:34:08
Nick Clason
things that According to sentiment I o linked to this and the Pew Research study down below in the show notes shared, was that, the uptick of usage would you would see to, be increased when the ages got older.
00:05:34:08 - 00:05:47:25
Nick Clason
So it studied 13 to 17, but when they shaved off 13, 14 and just made it 15 to 17, they saw these, increase about 7 to 10, in usage. And so what's interesting
00:05:47:25 - 00:06:01:10
Nick Clason
is that in my completely free e-book, which is linked right here on screen or down below in the show notes, if you are listening, is I recommend that we use digital and social media to our advantage.
00:06:01:10 - 00:06:12:03
Nick Clason
And one of the good things about it is that regardless of which platform you're on, all four of the main social media platforms right now by forming Facebook, Instagram, TikTok and YouTube
00:06:12:03 - 00:06:21:15
Nick Clason
offer the same type of content. When I started in 2011 and beyond, posts for different Facebook had like a wide screen base post. Instagram had
00:06:21:15 - 00:06:24:01
Nick Clason
a square base post, YouTube was only for videos.
00:06:24:02 - 00:06:43:16
Nick Clason
TikTok didn't even exist. But then in 2021, TikTok burst onto the scene it implemented and ushered in this new type of medium, which is short form vertical video we saw quickly after that that reels was adopted in both Instagram and Facebook, and YouTube also brought along shorts. And so now all of those platforms are
00:06:43:16 - 00:06:53:28
Nick Clason
using those mediums. And so if you have a camera, which by the way, you do, because it is in your pocket on your cell phone, you can create short form vertical based video.
00:06:54:00 - 00:07:15:02
Nick Clason
I recommend that you start with pre filming your messages in a long form widescreen version, and you cut those up for social media. And then I also recommend that you supplement some of your content with some fun and engaging social media content with your students and or leaders. I mean, just look right here on screen. If you're watching on YouTube, some of these most recent performing YouTube shorts are incredible, and they are just with our students.
00:07:15:02 - 00:07:36:21
Nick Clason
We filmed them before or after youth group, and we just do silly, fun challenges with them and they get incredible amounts of views. And so the good news is, is that what is being used and what is best available in your context is that you can do your context and you can do what works. If all of your students are on Instagram, then by all means continue to use Instagram.
00:07:36:21 - 00:08:04:13
Nick Clason
But if you are starting fresh, I may offer an I may recommend something slightly different based on at least the national study and some of the national trends. But here's the good news is that every single church, every single context, is different. What I do know that's not different is that teenagers are speaking a digital language, whether they have unfettered and unfiltered social media access on their cell phones or whether they are just used to seeing things done via video.
00:08:04:16 - 00:08:23:23
Nick Clason
Which is why right now I am offering three slots of free coaching. If you're interested in taking me up on that, hit the link in the e-book or the link down below in the show notes, and I would be happy to begin a discussion with you about what that looks like and how we can get you up, and to begin hybridizing your ministry.
00:08:23:25 - 00:08:46:24
Nick Clason
Okay, so let's look ahead. If you're completely brand new and you don't already have some sort of, established Instagram following, and you're looking to start right now, well, then here's what I recommend, which we outlined and explained all in our most recent playlist, YouTube for Youth Ministry, which is linked, down below in the show notes. But I recommend YouTube.
00:08:46:26 - 00:09:16:27
Nick Clason
All right. Check out what Pew Research said. This is a survey done by adults and for adults. But it said YouTube, by and large, is the most widely used online platform measured in our survey. It. Roughly 8 in 10 U.S. adults report ever using the video based platform. Look at this chart right here on screen. You'll see that YouTube is at 93% a wide margin above the second most, which is TikTok only, which is only at 63%.
00:09:16:27 - 00:09:47:19
Nick Clason
By comparison. And so you might be asking like, what's ahead? Or how do I get started? What do I do? I have all of that detailed and outlined for you in a nine part playlist titled YouTube for Youth Ministry. It's actually it's actually linked to right here on screen. So if you're interested in that and information about YouTube for youth ministry, how to get started, what you're going to need a crash course for YouTube shorts and beyond, tap that video on screen and we will be happy to see you over there.
00:09:47:19 - 00:09:54:23
Nick Clason
But until next time, and as always, don't forget to stay hybrid.