Hybrid Ministry

Digital Discipleship made easy

About the show

Hybrid Ministry is complicated and hard. Or is it?
How do pastors and youth pastors create a vibrant extension, not replacement, of what's already happening during their weekly church services? To cater in a digital ministry way to an online focused ministry audience. Reaching Millennials, Gen Z and even Gen Alpha is going to require us to rethink some of the ways we do church.

Follow along on YouTube: https://www.youtube.com/@clasonnick

Hybrid Ministry on social media


  • Episode 021: Social Media in 2023 with new rules, remaining healthy personally while using social media as a tool, and the Best YouTube strategy of 2023 and Beyond!

    December 8th, 2022  |  24 mins 28 secs
    church ministry, digital marketing, discipleship, evangelism, facebook, instagram, reels, short form video, shorts, tiktok, youtube

    In this episode Nick discusses how to approach the new wave of social media, which is more about discoverability than it is about a custom curated feed. Additionally, Nick wades into the topics about remaining personally healthy while managine a social media profile and strategy. Finally, Nick discusses his personal favorite YouTube church content strategy for 2023 and beyond.

  • Episode 020: Kerry Ray on the limitations of digital ministry, can we overcome it, and how do we help digital immigrants make an impact with digital natives

    December 1st, 2022  |  31 mins 7 secs
    contact work, digital ministry, discipleship, meta church, relational ministry, social media, streaming church, student ministry, tiktok, youth ministry

    In this episode, Nick finishes up from part 1 of his conversation with Kerry Ray, director of editing and publishing at YM360. Kerry talks about the limitations of digital ministry and how to best navigate some of the new challenges of digital ministry. In addition Kerry shares some of the resources that are available through YM360 for youth pastors who are in the trenches doing ministry.

  • Episode 019: Kerry Ray on doing ministry like Jesus did, and how technology has changed the way we ministry and communicate to teenagers in Gen Z and Gen Alpha and beyond

    November 24th, 2022  |  34 mins 28 secs
    church ministry, digital, disciple making, discipleship, hybrid, incarnational ministry, jesus, meta church, streaming church, tiktok, youth ministry

    In this episode Nick sits down with his friend, and YM360 General Editor and Content Director, Kerry Ray. Kerry is a veteran with over 3 decades of experience in church ministry, all in student ministry. Kerry and Nick talk about the ways in which technology has changed and shaped the ways of doing ministry. And Kerry also talks about the importance of going to a teenager's "turf" or showing up in their life, relationally.

  • Episode 018: The Do's, Don'ts and lessons learned from launching a YouTube channel for your church in 2022

    November 17th, 2022  |  22 mins 9 secs
    church, church service, discipleship, evangelism, live stream, meta church, ministry, outreach, pastors, preaching, sermons, student ministry, worship, youth ministry, youtube

    In this Episode Nick explains and explores his experience with YouTube. What he learned from launching a YouTube channel during COVID, and his new recommendation for churches and ministry leaders for delivering useful content online for Gen Z and Gen Alpha and beyond!

  • Episode 017: The Ultimate Social Media Framework for Churches to Reach Milennials, Gen Z and Gen Alpha in 2022 and Beyond

    November 10th, 2022  |  23 mins 53 secs
    church, digital ministry, discipleship, growth, hybrid ministry, in-person ministry, instagram, social media, tiktok, twitter

    In this episode, Nick talks through the core reasons why a Hybrid Strategy is the most effective way to reach the younger generations of milennials, Generation Z and Generation Alpha in 2022 and beyond.

  • Episode 016: Derry Prenkert on how the invention of the iPhone has radically changed how Pastors and ministry leaders accomplish the mission

    November 3rd, 2022  |  43 mins 52 secs
    digital ministry, gen z, millennials, ministry, online church, pastors, students, technology, youth ministry

    In this episode, Nick sits down with his friend, Derry Prenkert, a 20+ year youth ministry veteran. Derry shares about the monumental shift of the invention of the smart phone. How things were before, and how things have shifted, but most importantly, how we utilize this technology for our benefit and gain to reach more students for the mission of Jesus.

  • Episode 015: Why We Do What We Do In Churches in 2022?

    October 27th, 2022  |  21 mins 40 secs
    church, digital, disciple-making, discipleship, hybrid, jesus, meta church, ministry, online church, purpose, streaming church

    In this episode, Nick recounts some of his most recent experiences, and pokes the question at: "Why are we doing, what we're doing in churches?" If our ultimate aim is disciple-making (Mt 28) then is the method we're operating in a church the most effective form of doing that?

  • Episode 014: How to bridge the Generation Gap, Using Digital to Enhance Physical Ministry, and are small groups the new outreach?

    October 20th, 2022  |  19 mins 34 secs
    digital, digital church, facebook, generation z, instagram, meta, millennials, online church, social media, tiktok

    In this episode, Nick discusses the stark generation gap that is growing. In addition to that he explores and discusses how to use digital methods to enhance in the in-person ministry experience. And finally, he poses the question and idea: Are small groups the best new outreach method?

  • Episode 013: 3 Hybrid Ministry Lessons Learned from a Moving Company

    October 13th, 2022  |  15 mins 2 secs
    digital ministry, hybrid, hybrid ministry, meta church, moving, online, online church, texas

    In this episode, Nick recounts his experience with his most recent move and his moving company, and pulls out some wisdom he discovered along the way about how to approach ministry and more particularly, Hybrid Ministry. Learn to Think Digital, Be Kind and Be Clear!

  • Episode 012: Why Email and Social may not satisfy the on demand world we live in. Is Social Media for your church even worth it? And are Big Events only for the Pastor's Ego?

    October 6th, 2022  |  27 mins 59 secs
    big events, cable tv, church ministry, creative, digital, email, innovative, media, netflix, on demand, pastors, social, social media

    In this solo pod Nick explores three big ideas. Why Email and Social may not satisfy the on-demand world and culture that we currently live in. Is Social Media for your church even worth it Especially if you just are using it as an extension of your announcements? And are Big Events only for the Pastor's Ego? Or do they still have a place in our churches? All that and more on this week's episode of the Hybrid Ministry Podcast!

  • Episode 011: Building a Digital Strategy from Scratch and optimizing your church website for all intended audiences

    September 29th, 2022  |  17 mins 53 secs
    church streaming, digital strategy, hybrid, meta church, ministry, online church, proposal, seo, student, website, youth

    In this solo pod Nick sits down and discusses target audiences, building a digital ministry strategy from scratch at a church that doesn't have much to start with. And who knows how it's going to go, but you'll be along for the ride! For more head to http://hybridministry.xyz or follow us on twitter at http://twitter.com/hybridministry

  • Episode 010: Common Myths about Generation Z and how to Reach them in 2022

    September 22nd, 2022  |  17 mins 28 secs
    advertising, digital ministry, discipleship, evangelism, gen z, hybrid ministry, marketing, online church, phones, streaming, tiktok

    In this short solo episode, Nick unpacks a HubSpot.com article about common Generation Z myths in marketing and he relates those to and draws parrallels to what he sees happening in the church. How can we adjust some of our approach, what we do, and how we attempt to evangelize and disciple teenagers, and the future attenders of our churchs.

  • Episode 009: Step by Step Guide to Running a Successful Facebook Ad in 2022

    September 15th, 2022  |  28 mins 51 secs
    advertising, awareness, consideration, conversion, digital ads, digital marketing, facebook ads, google ads, graphic, instagram ads, meta ads, photo, targeting, tiktok ads, video

    In this episode Nick interviews Matt and asks him all there is to know about running and setting up a successful facebook ad in 2022. They also jump into discussing running a Google and TikTok ad. How to retarget and reach more people for the cause and ministry of Jesus in your churches!

  • Episode 008: TikTok and Reels Short Form Video Content Ideas for Churches in 2022

    September 8th, 2022  |  38 mins 29 secs
    church, church service, hippo, influence, instagram, magisto, metachurch, online church, pastor, reach, reels, sermon, short-form, shorts, streaming, tiktok, trends, triller, video

    In this episode, Matt and Nick take an article from HubSpot which gives several good marketing ideas to brands, and break them down about how those same ideas could be used in the local church. They also discuss how social and short form video is affecting the attention span of people and what that means for churches moving forward.

  • Episode 007: The Best Content Marketing Strategies for your churches in 2022

    September 1st, 2022  |  45 mins 41 secs
    blogs, church, church service, content marketing, digital, discipleship, ebook, email, gen z, meta, meta church, millennials, online, pastor, pillar page, podcast, streaming, white paper

    In this episode, Nick and Matt discuss what content marketing is. Should churches even be using marketing? Why is content marketing so effective? And what are some examples of blogs, pillar pages, white paper, ebooks and podcasts to help your church reach Gen Z and Millennials in a Digital and Hybrid form of ministry?

  • Episode 006: Findings from Barnas Future of Hybrid Church ebook

    August 25th, 2022  |  34 mins 55 secs
    barna, church, church attendance, church service, digital, discipleship, gen z, meta, meta church, millennials, online, pastor, streaming

    In today's episode, Nick and Matt chat through Barna's Hybrid Ministry ebook, they discuss the ins and outs of pillar pages, and how that could be used for your church to reach Millennials and Gen Z attenders, as well as inspect some of the fascinating church attendance trends founds in the Barna Study!