Hybrid Ministry
Digital Discipleship made easy
About the show
Hybrid Ministry is complicated and hard. Or is it?
How do pastors and youth pastors create a vibrant extension, not replacement, of what's already happening during their weekly church services? To cater in a digital ministry way to an online focused ministry audience. Reaching Millennials, Gen Z and even Gen Alpha is going to require us to rethink some of the ways we do church.
Follow along on YouTube: https://www.youtube.com/@clasonnick
Hybrid Ministry on social media
Episodes
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Episode 043: Why I finally broke down and tried a posting service and my take aways from it
May 4th, 2023 | 26 mins 2 secs
church communications, church marketing tips, church social media, hootsuite, later, metricool, online church, pastor, posting, reels, schedule, sermon, service, social media, tiktok
In this episode Nick will breakdown what led to him FINALLY changing his accounts to business accounts, using a posting service, the results from that, and his ultimate take away.
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Episode 042: Can Discipleship Happen Exclusively Online?
April 27th, 2023 | 32 mins 59 secs
church communications, church marketing tips, church social media, facebook reels, instagram reels, online church, online discipleship, podcast, tiktok, youtube, youtube shorts
In this episode Nick dives deep into areas in his life where he has learned a skill or discipline completely through an online format. And because of that discovery, he then asks if Discipleship can happen completely online? Is it possible for a human being to learn, know, discover and follow Jesus? Or does a one-on-one mentoring type relationship need to be there in existence? And if people can learn to follow Jesus online, what areas should the church lean into in 2023 to help make that more of a priority?
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Episode 041: Church Marketing Tips from Starbucks, Target and Walmart
April 20th, 2023 | 16 mins 44 secs
church communications, church marketing tips, church social media, facebook, marketing, pastor, sermon, starbucks, target, walmart
In this episode Nick explores and examines how Starbucks advertises and markets. As well as what we can learn from Target and Walmart and how every touch point is an opportunity to market yourself and convey who you are, and how the church can do that more effectively!
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Episode 040: The Sixth Step of the Church Social Media Framework: Putting it All Together
April 13th, 2023 | 21 mins 58 secs
church communications strategy, church social media, facebook, instagram, social media framework, tiktok, youtube
In this episode Nick Recaps each step of the Church Social Media Framework for 2023, and he puts it all together. Get your notebooks out (or head to the transcripts) to take notes as we go quickly through all areas and social channels and lay out a church social media and marketing strategy.
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Episode 039: The Fifth Step of the Church Social Media Framework - Email and SMS Marketing
April 6th, 2023 | 24 mins 19 secs
church communications, church social media, church website, email, email marketing, funnel, marketing, sms marketing, text messaging
In this episode Nick unpacks the importance of Church wide email and text (sms) messaging. What is the role of these common marketing practices? Does it have a place in church? How should your church, in 2023, approach it? Along with what role does the church website play in all of this? All that and more in this episode!
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Episode 038: The Fourth Step of the Church Social Media Framework: Instgram
March 29th, 2023 | 22 mins 45 secs
church communications, church marketing, church social media, digital, hybrid, instagram, instagram reels, pastor, tiktok
What do we do about Instagram? The app that most milennials use and find themselves on, do we have a need for Instagram in the local church in 2023? Why was it put in behind Facebook in Nick's 6-Step Framework? How should we use the feed? Stories? Reels? And what is the optimized Content Strategy for churches in 2023?
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Episode 037: The Third Step of the Church Social Media Framework: Facebook
March 23rd, 2023 | 25 mins 55 secs
business for facebook, church, church communications, church marketing, church social media, facebook, facebook for business, instagram, meta, sermon, whatsapp
Does Gen Z even care about Facebook? The assumption of course is no, but is that accurate? And why does Nick recommend facebook ahead of Instagram? Finally, what are the 3 ways in which you should be utilizing facebook as a church in 2023?
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Episode 036: The Second Step of the Church Social Media Framework for 2023: TikTok
March 16th, 2023 | 24 mins 59 secs
christiantiktok, church communications, church social media, pastor, sermon, social media, social media framework, tiktok
In this episode, Nick talks about the social media platform that you should most be focusing on in 2023. If you don't have time to do any other social, you should be leaning into this social platform, TikTok. He lays out the current state of TikTok, why you should go in on it, and how you should go in on it, and gives links and resources to other episodes or resources to help you flesh out your social media calendar for your church in 2023.
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Episode 035: The First Step of the Church Social Media Framework: YouTube
March 9th, 2023 | 22 mins 15 secs
church social media, message, pastor, sermon, strategy, youtube, youtube metadescriptions, youtube thumbnails, youtube titles
In this episode, Nick unpacks step 1 out of 6, of the church social media framework. He explains why we should start with YouTube, what the best practices are for youtube, including things like compelling hooks, titling, meta descriptions and thumbnails. And how to get started in the event you don't even have a YouTube channel started yet, how to go about doing that. All that and more!
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Episode 034: The Trailer to Preview the Complete 6-Step Church Social Media Framework for 2023 and Beyond
March 7th, 2023 | 2 mins 25 secs
church communications strategy, church social media, facebook, instagram, social media framework, tiktok, youtube
COMING SOON! Nick will soon be unveiling his complete 2023 church social media framework. In this short trailer episode of a podcast, Nick previews what is on the horizon!
Be sure you're subscribed so as soon as those podcasts drop, you're grabbing them in your podcast catcher! -
Episode 033: Starting and Maintaining a Church YouTube channel in 2023
March 2nd, 2023 | 27 mins 53 secs
church communications, church social media, digital media, pastor, sermon, social media, youtube, youtube starter kit
In this episode Nick talks about the reason why he loves YouTube for your church in 2023. How to get started for less than $100, and how to utilize your videos for digital and in-person. It's the perfect Hybrid strategy for churches in 2023.
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Episode 032: The YouTube Trends Report and What Churches need to do about it for 2023 and Beyond
February 23rd, 2023 | 34 mins 18 secs
church, church communications, culture, digital ministry, gen z, hybrid ministry, millennials, pastor, sermon, trends, youtube
In this episode, Nick combs through the 2022 YouTube Culture Trends report and dissects interesting things that YouTube discovered. To add onto that, we discuss what the digital and hybrid ministry implications should be for churches as they move deeper into 2023 and the future.
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Episode 031: Why should churches care about digital ministry in 2023?
February 16th, 2023 | 33 mins 3 secs
church communications, church marketing, digital, digital ministry, discipleship, hybrid, meta church, online church, pastor, social
In this episode, Nick explores if there's value in digital ministry. What exactly is Hybrid Ministry? What are ways that the church can live out digital expressions that add value to in-person moments and in-person relationships? What are ways that the church can be more Hybrid?
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Episode 030: The Advantages that Churches FINALLY have on Social Media in 2023
February 9th, 2023 | 20 mins 54 secs
church communications, church marketing, digital, digital ministry, discipleship, hybrid, meta church, online church, pastor, social
In this Episode, Nick breaks down the advantage that churches have on social and with digital media in 2023 and beyond. And how your church can lean into that advantage, not only to train, equip and raise up your own members, but also to reach those around you with the message and hope of Jesus.
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Episode 029: Is Digital a Valid method to Preach God's Word?
February 2nd, 2023 | 38 mins 47 secs
digital, discipleship, hybrid, meta church, ministry, online church, online ministry, theology
In this episode, Nick takes his listeners on a journey through his deep dive on asking the question "Is Digital a valid method to preach God's word to the world?" He explores what preaching is, the ways in which God has spoken over the years, the purpose of the church and then ultimately gives a conclusion!
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Episode 028: The Purpose of the Church and Social Media's Role within that
January 26th, 2023 | 26 mins 24 secs
church communications, digital media, digital ministry, disciple-making, discipleship, great commission, hybrid ministry, one another, pastor, sermons
In this episode, Nick discusses the purpose of the church, as laid out from Jesus in the Great Commission, as well as the 59 different times the New Testament lays out a "One Another" statement. He then disects and brainstorms different ways in which the church, through a Hybrid and Digital approach, can live out the mission and purpose of the church through some of the One Another statements of the New Testament Church.