Hybrid Ministry

Digital Discipleship made easy

About the show

Hybrid Ministry is complicated and hard. Or is it?
How do pastors and youth pastors create a vibrant extension, not replacement, of what's already happening during their weekly church services? To cater in a digital ministry way to an online focused ministry audience. Reaching Millennials, Gen Z and even Gen Alpha is going to require us to rethink some of the ways we do church.

Follow along on YouTube: https://www.youtube.com/@clasonnick

Hybrid Ministry on social media


  • Episode 037: The Third Step of the Church Social Media Framework: Facebook

    March 23rd, 2023  |  25 mins 55 secs
    business for facebook, church, church communications, church marketing, church social media, facebook, facebook for business, instagram, meta, sermon, whatsapp

    Does Gen Z even care about Facebook? The assumption of course is no, but is that accurate? And why does Nick recommend facebook ahead of Instagram? Finally, what are the 3 ways in which you should be utilizing facebook as a church in 2023?

  • Episode 036: The Second Step of the Church Social Media Framework for 2023: TikTok

    March 16th, 2023  |  24 mins 59 secs
    christiantiktok, church communications, church social media, pastor, sermon, social media, social media framework, tiktok

    In this episode, Nick talks about the social media platform that you should most be focusing on in 2023. If you don't have time to do any other social, you should be leaning into this social platform, TikTok. He lays out the current state of TikTok, why you should go in on it, and how you should go in on it, and gives links and resources to other episodes or resources to help you flesh out your social media calendar for your church in 2023.

  • Episode 035: The First Step of the Church Social Media Framework: YouTube

    March 9th, 2023  |  22 mins 15 secs
    church social media, message, pastor, sermon, strategy, youtube, youtube metadescriptions, youtube thumbnails, youtube titles

    In this episode, Nick unpacks step 1 out of 6, of the church social media framework. He explains why we should start with YouTube, what the best practices are for youtube, including things like compelling hooks, titling, meta descriptions and thumbnails. And how to get started in the event you don't even have a YouTube channel started yet, how to go about doing that. All that and more!

  • Episode 034: The Trailer to Preview the Complete 6-Step Church Social Media Framework for 2023 and Beyond

    March 7th, 2023  |  2 mins 25 secs
    church communications strategy, church social media, facebook, instagram, social media framework, tiktok, youtube

    COMING SOON! Nick will soon be unveiling his complete 2023 church social media framework. In this short trailer episode of a podcast, Nick previews what is on the horizon!
    Be sure you're subscribed so as soon as those podcasts drop, you're grabbing them in your podcast catcher!

  • Episode 033: Starting and Maintaining a Church YouTube channel in 2023

    March 2nd, 2023  |  27 mins 53 secs
    church communications, church social media, digital media, pastor, sermon, social media, youtube, youtube starter kit

    In this episode Nick talks about the reason why he loves YouTube for your church in 2023. How to get started for less than $100, and how to utilize your videos for digital and in-person. It's the perfect Hybrid strategy for churches in 2023.

  • Episode 032: The YouTube Trends Report and What Churches need to do about it for 2023 and Beyond

    February 23rd, 2023  |  34 mins 18 secs
    church, church communications, culture, digital ministry, gen z, hybrid ministry, millennials, pastor, sermon, trends, youtube

    In this episode, Nick combs through the 2022 YouTube Culture Trends report and dissects interesting things that YouTube discovered. To add onto that, we discuss what the digital and hybrid ministry implications should be for churches as they move deeper into 2023 and the future.

  • Episode 031: Why should churches care about digital ministry in 2023?

    February 16th, 2023  |  33 mins 3 secs
    church communications, church marketing, digital, digital ministry, discipleship, hybrid, meta church, online church, pastor, social

    In this episode, Nick explores if there's value in digital ministry. What exactly is Hybrid Ministry? What are ways that the church can live out digital expressions that add value to in-person moments and in-person relationships? What are ways that the church can be more Hybrid?

  • Episode 030: The Advantages that Churches FINALLY have on Social Media in 2023

    February 9th, 2023  |  20 mins 54 secs
    church communications, church marketing, digital, digital ministry, discipleship, hybrid, meta church, online church, pastor, social

    In this Episode, Nick breaks down the advantage that churches have on social and with digital media in 2023 and beyond. And how your church can lean into that advantage, not only to train, equip and raise up your own members, but also to reach those around you with the message and hope of Jesus.

  • Episode 029: Is Digital a Valid method to Preach God's Word?

    February 2nd, 2023  |  38 mins 47 secs
    digital, discipleship, hybrid, meta church, ministry, online church, online ministry, theology

    In this episode, Nick takes his listeners on a journey through his deep dive on asking the question "Is Digital a valid method to preach God's word to the world?" He explores what preaching is, the ways in which God has spoken over the years, the purpose of the church and then ultimately gives a conclusion!

  • Episode 028: The Purpose of the Church and Social Media's Role within that

    January 26th, 2023  |  26 mins 24 secs
    church communications, digital media, digital ministry, disciple-making, discipleship, great commission, hybrid ministry, one another, pastor, sermons

    In this episode, Nick discusses the purpose of the church, as laid out from Jesus in the Great Commission, as well as the 59 different times the New Testament lays out a "One Another" statement. He then disects and brainstorms different ways in which the church, through a Hybrid and Digital approach, can live out the mission and purpose of the church through some of the One Another statements of the New Testament Church.

  • Episode 027: Nick's Interview with TikTok superstar, Josh Chasteen

    January 19th, 2023  |  31 mins 27 secs
    church online, digital ministry, discipleship, hybrid ministry, instagram reels, pastor, short form video, shorts, teacher, tiktok, vertical video, viral

    In this episode, Nick sits down with teacher and TikToker, Josh Chasteen. Mr Chasteen went viral on TikTok a year or so ago, in part because of his early adoption of the platform, his silly and relatable content, but he shares the story and all that's happened since that TikTok went crazy viral. In addition he shares his view and vantage point of what it's like being on TikTok as a grown adult and teacher and connecting and bulding relational inroads with his students.

  • Episode 026: Have I already Ruined my TikTok Account? A Complete Guide to Posting a TikTok from Start to Finish

    January 12th, 2023  |  21 mins 29 secs
    church, church marketing, digital discipleship, digital ministry, facebook, hybrid ministry, instagram, ministry, pastor, posting to tiktok, reels, shorts, tiktok, youtube

    In this episode, Nick walks through the step-by-step and page by page menu options for posting a TikTok. Whether you're versed in this or this is your first time opening the app, this guide will take you from start to finish! And Nick shares some tips on what and how to share to other social media platforms

  • Episode 025: The Ultimate 2023 Social Media Calendar, Strategy and Posting Guidelines

    January 5th, 2023  |  18 mins 49 secs
    digital ministry, hybrid ministry, social media, social media posting calendar, social media strategy, social ministry

    In this episode, Nick sits down and fleshes out a weekly social media posting calendar. How often do you post? What do you do about YouTube? Podcasts? Facebook? Instagram? and TikTok? What types of content and ideas can you post? How frequently? Where and what? This is your FREE 2023 posting guide! We'll take care of your weekly calendar for you!

  • Episode 024: Rob Shepherd on Starting, Growing and Making a Viral TikTok Account and Videos

    December 29th, 2022  |  34 mins 19 secs
    church ministry, digital marketing, discipleship, evangelism, facebook, instagram, reels, short form video, shorts, tiktok, youtube

    In this episode, Nick sits down with Pastor and TikTok Creator, Rob Shepherd. They discuss how he started out on TikTok, where his ideas come from, and the boundaries he needs to set up so that he doesn't become addicted to the TikTok world and keeps it all in check!

  • Episode 023: 9 TikTok and Instagram Reels Videos to use at your church this week!

    December 22nd, 2022  |  11 mins 7 secs
    church marketing, digital marketing, digital ministry, facebook, how to post to tiktok, hybrid ministry, instagram, reels, short form video, tiktok, tiktok ideas, youtube shorts

    In this episode, Nick sits down and gives 9 different short from video content ideas for TikTok, Instagram Reels, Facebook Reels and YouTube shorts. These are a pairing for both fun and serious. A great way to engage with your audience during the week in a hybrid setting!

  • Episode 022: Bridging the Generation Gap by using an episode of the Office.

    December 15th, 2022  |  19 mins 38 secs
    church marketing, digital discipleship, digital ministry, discipleship, facebook, marketing, meta church, michael scott, online church, the office, tiktok

    In this episode, Nick dissects an Office episode that he recently was viewing and correlates that to how older and younger generations often approach the discussion around "In-Person" and "Digital" ministry. His proposal was less "Either/or" and instead it was a "Both/And" approach. One that he likes to call "Hybrid"
    What can the church take that is set to defacto "In-Person" only and create digital versions and digital access points for those same elements? Such as sermons, community and Bible reading.