Hybrid Ministry
Digital Discipleship made easy
About the show
Hybrid Ministry is complicated and hard. Or is it?
How do pastors and youth pastors create a vibrant extension, not replacement, of what's already happening during their weekly church services? To cater in a digital ministry way to an online focused ministry audience. Reaching Millennials, Gen Z and even Gen Alpha is going to require us to rethink some of the ways we do church.
Follow along on YouTube: https://www.youtube.com/@clasonnick
Hybrid Ministry on social media
Episodes
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Episode 050: Dude, My Kids are Obsessed with YouTube. What does this mean for the future of the church and Generation Alpha?
June 22nd, 2023 | 22 mins 41 secs
church growth, church marketing tips, church social media, generation alpha, generation z, instagram, pastor, tiktok, youtube
In this episode, titled, "Dude, My Kids are Obsessed with YouTube. What does this mean for the future of the church and Generation Alpha?" we're going to explore what Google has to say about why kids are obsessed with YouTube. We're going to look into the analytics and some stats about Generation Alpha, and finally some implications for our churches moving forward.
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Episode 049: Church Social Media during VBS & Summer Camp
June 15th, 2023 | 16 mins 41 secs
church camp, church communications, church growth, church social media, content creation, instagram, pastor, sermon, tiktok, vbs
In this episode Nick discusses what to do before, during and after your gigantic summer events of Vacation Bible School (VBS) and Youth Summer Camp. How do you handle social and digital media? How do you promote? And what are the best practices to recap and successfully bring your entire church along for the ride on some of your biggest events of the summer!
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Episode 048: My Newly Revised Church Social Media Planning and Posting Strategy for the rest of 2023
June 8th, 2023 | 23 mins 3 secs
church communications, church growth, church marketing tips, church social media, email, facebook reels, instagram reels, pastor, sermon, subject, tiktok, youtube, youtube shorts
In this Episode Nick revises and takes another look at his 2023 posting strategy, and he explains the shifts and tweaks he is going to be making moving forward for the second half of 2023.
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Episode 047: The Stats: Progress Report, 2023, How Am I Actually Doing?
June 1st, 2023 | 25 mins
church communications strategy, church social media, facebook, instagram, social media framework, tiktok, youtube
The Stats: Progress Report, 2023, How Am I Actually Doing? In this episode Nick dives into and shares the stats from his recent results of running social media, a new website and everything he's helped implement in his new job and student ministry. How is it actually going? What's going well? What needs tweaked? And what have we learned?
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Episode 046: How to be Present with your Social Media Presence
May 25th, 2023 | 14 mins 1 sec
church ministry, digital, disciple making, discipleship, hybrid, incarnational ministry, jesus, meta church, streaming church, tiktok, youth ministry
What is Incarnational Ministry? It's Jesus' involvement in our life. How do we embrace the same philosophy of Jesus' ministry in our own ministry contexts? And how do we do so in a hybrid and digital way?
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Episode 045: 9 Church Marketing Tips to Best Serve Your Members and Reach Others Not Yet Apart of Your Church
May 18th, 2023 | 29 mins 59 secs
church communications, church growth, church marketing tips, church social media, email, facebook reels, instagram reels, pastor, sermon, subject, tiktok, youtube, youtube shorts
In this episode, Nick will give you 9 Church Marketing Tips.
5 Tips for those who are members or who consider themselves a regular part of your church
4 Tips for reaching people who are not a part of your church yet, and how best to reach them -
Episode 044: Gen Z and the Generation Gaps that is keeping them out of your churches
May 11th, 2023 | 22 mins 52 secs
barna, church, church attendance, church marketing tips, gen z, generation gap, millennials, online church, pastor
In this episode, Nick talks about the lastest Generation Z findings, the cultural and generation gap that is growing in our churches. And answers the ultimate question, is Gen Z deconstructing their faith? And if so, what do we do about that?
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Episode 043: Why I finally broke down and tried a posting service and my take aways from it
May 4th, 2023 | 26 mins 2 secs
church communications, church marketing tips, church social media, hootsuite, later, metricool, online church, pastor, posting, reels, schedule, sermon, service, social media, tiktok
In this episode Nick will breakdown what led to him FINALLY changing his accounts to business accounts, using a posting service, the results from that, and his ultimate take away.
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Episode 042: Can Discipleship Happen Exclusively Online?
April 27th, 2023 | 32 mins 59 secs
church communications, church marketing tips, church social media, facebook reels, instagram reels, online church, online discipleship, podcast, tiktok, youtube, youtube shorts
In this episode Nick dives deep into areas in his life where he has learned a skill or discipline completely through an online format. And because of that discovery, he then asks if Discipleship can happen completely online? Is it possible for a human being to learn, know, discover and follow Jesus? Or does a one-on-one mentoring type relationship need to be there in existence? And if people can learn to follow Jesus online, what areas should the church lean into in 2023 to help make that more of a priority?
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Episode 041: Church Marketing Tips from Starbucks, Target and Walmart
April 20th, 2023 | 16 mins 44 secs
church communications, church marketing tips, church social media, facebook, marketing, pastor, sermon, starbucks, target, walmart
In this episode Nick explores and examines how Starbucks advertises and markets. As well as what we can learn from Target and Walmart and how every touch point is an opportunity to market yourself and convey who you are, and how the church can do that more effectively!
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Episode 040: The Sixth Step of the Church Social Media Framework: Putting it All Together
April 13th, 2023 | 21 mins 58 secs
church communications strategy, church social media, facebook, instagram, social media framework, tiktok, youtube
In this episode Nick Recaps each step of the Church Social Media Framework for 2023, and he puts it all together. Get your notebooks out (or head to the transcripts) to take notes as we go quickly through all areas and social channels and lay out a church social media and marketing strategy.
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Episode 039: The Fifth Step of the Church Social Media Framework - Email and SMS Marketing
April 6th, 2023 | 24 mins 19 secs
church communications, church social media, church website, email, email marketing, funnel, marketing, sms marketing, text messaging
In this episode Nick unpacks the importance of Church wide email and text (sms) messaging. What is the role of these common marketing practices? Does it have a place in church? How should your church, in 2023, approach it? Along with what role does the church website play in all of this? All that and more in this episode!
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Episode 038: The Fourth Step of the Church Social Media Framework: Instgram
March 29th, 2023 | 22 mins 45 secs
church communications, church marketing, church social media, digital, hybrid, instagram, instagram reels, pastor, tiktok
What do we do about Instagram? The app that most milennials use and find themselves on, do we have a need for Instagram in the local church in 2023? Why was it put in behind Facebook in Nick's 6-Step Framework? How should we use the feed? Stories? Reels? And what is the optimized Content Strategy for churches in 2023?
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Episode 037: The Third Step of the Church Social Media Framework: Facebook
March 23rd, 2023 | 25 mins 55 secs
business for facebook, church, church communications, church marketing, church social media, facebook, facebook for business, instagram, meta, sermon, whatsapp
Does Gen Z even care about Facebook? The assumption of course is no, but is that accurate? And why does Nick recommend facebook ahead of Instagram? Finally, what are the 3 ways in which you should be utilizing facebook as a church in 2023?
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Episode 036: The Second Step of the Church Social Media Framework for 2023: TikTok
March 16th, 2023 | 24 mins 59 secs
christiantiktok, church communications, church social media, pastor, sermon, social media, social media framework, tiktok
In this episode, Nick talks about the social media platform that you should most be focusing on in 2023. If you don't have time to do any other social, you should be leaning into this social platform, TikTok. He lays out the current state of TikTok, why you should go in on it, and how you should go in on it, and gives links and resources to other episodes or resources to help you flesh out your social media calendar for your church in 2023.
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Episode 035: The First Step of the Church Social Media Framework: YouTube
March 9th, 2023 | 22 mins 15 secs
church social media, message, pastor, sermon, strategy, youtube, youtube metadescriptions, youtube thumbnails, youtube titles
In this episode, Nick unpacks step 1 out of 6, of the church social media framework. He explains why we should start with YouTube, what the best practices are for youtube, including things like compelling hooks, titling, meta descriptions and thumbnails. And how to get started in the event you don't even have a YouTube channel started yet, how to go about doing that. All that and more!